Have you ever wondered if it's time to quit, pivot, or stick it out in your business? In today’s episode, I’m tackling this question head-on, because it’s something so many of us face as entrepreneurs. I’ll share how to evaluate whether you’re making decisions from fear or intuition and how to find clarity when you're feeling unsure. If you’ve been questioning your next move or battling shiny object syndrome, this episode is for you!

Are you ready to step into the mindset of a 7-figure CEO? In this episode, I break down the key differences between running a 6-figure and a 7-figure business, and what it really takes to make that leap. I’ll also share insights about the different seasons of business, how each requires a unique approach, and why the hustle phase is not something to skip. Whether you're just starting out or looking to scale, this episode is packed with lessons on becoming the CEO you aspire to be. Tune in now!

What’s the secret behind businesses that achieve massive success, like a $750,000 launch? In this episode, I dive into what truly sets them apart. From clear messaging and strong values to unwavering leadership and consistency, I’ll share the behind-the-scenes insights that make the difference. If you’ve been wondering how to stand out and scale your business, this episode will give you the strategies to amplify your brand and step into your role as a powerful CEO.

In today’s episode, I share one of my core beliefs in business: “Marketing always works, it’s just a matter of when.” Using one of our VIP clients as an example, I explain how we transformed an underperforming campaign and doubled the results. From improving the messaging to tweaking the strategy, I walk you through the exact process that made all the difference. Tune in to learn how you can apply these principles to your own marketing for lasting success!

What if the one thing holding you back from success is actually something incredibly simple? In today’s episode, I share the one simple strategy that can make the biggest difference in reaching your goals. Spoiler: it’s not about doing more, it’s about staying consistent. I dive into how committing to daily action—no matter how small—can lead to incredible results, and how breaking down your focus into six-week sprints can help drive faster, more intentional progress. Let’s get into it!

Wondering how the upcoming election and holiday season will impact your marketing? In today’s episode, I tackle one of the most common questions I get asked this time of year: Should you slow down or stop running ads? Spoiler alert—my answer is almost always no. Instead of hitting pause, it's all about planning strategically. I'll walk you through my approach, how to stay connected with your audience, and why stopping everything until the new year is a missed opportunity. 

Are you ready to turn Black Friday into a major cash infusion for your business? Join me in today’s episode as I give you three essential strategies you can implement to create a sale that truly connects with your audience and sets you apart from the noise. If you’ve been wondering how to plan a successful Black Friday promotion, this episode is packed with actionable insights to help you do just that!

Have you ever put all your effort into something, only to have it not go the way you expected? In today’s episode, I share a powerful story about a friend of mine who faced that exact challenge while trying to grow their business through in-person workshops. We’ll talk about what happens when you show up fully, even when the outcome isn’t what you imagined, and how trusting the bigger picture can lead to surprising, meaningful results. If you're looking to shift your mindset and find inspiration for your own path, this episode is for you!

What if the key to simplifying your business and amplifying your success was something you already had but hadn’t defined yet? In this episode, I share a simple yet powerful concept I’ve been implementing with a client—a defined proprietary process. I’ll explain why having a clear roadmap that outlines the transformation you provide is essential for your marketing, messaging, and overall success. Tune in to discover how this can bring clarity and simplicity to your business too!

What if you could simplify your business by focusing on just 3 strategies that consistently drive results? In today’s episode, I’ll discuss the top 3 strategies that can transform your marketing efforts and boost your business—without spreading yourself too thin. Let’s talk about how to create a clear offer, craft a cohesive marketing plan, and balance evergreen and live promotions for maximum impact!

Let’s talk about live launches. Whether you’re new to live launches or looking to refine your process, this episode offers actionable tips to help you get the most out of your next launch. I'll walk you through six key strategies that are guaranteed to improve your results, from aligning your pre-launch efforts to nurturing leads and creating post-launch momentum. If you're ready to take your live launches to the next level with clear goals and effective nurturing, this episode is for you!

Are you leaving money on the table in your business? Today, I’m sharing a real-life example of how we helped a client generate $18,000 with a simple strategy of targeted emails and retargeting ads, all built on the foundation of their existing marketing efforts. This episode is packed with actionable insights on leveraging your existing audience and planning easy, effective promotions to maximize your revenue. Let's make your marketing work smarter, not harder!

Gone are the days of relying on a single funnel. Today, success comes from building a consistent, multi-channel approach that nurtures leads across various touchpoints. I'll break down how to create this ecosystem in your business, ensuring you're not just chasing short-term gains but building a sustainable strategy for long-term growth. Tune in and let's rethink how you approach your marketing strategy.

Ready to simplify your marketing and see real results? In this episode, I discuss three underrated yet powerful ways to grow your business that you might be overlooking. From building authentic connections with your ideal customers to simplifying your offer and staying consistent, I’ll show you how to cut through the noise and focus on what really works. Tune in to refocus your energy on what truly moves the needle and watch your business thrive.

If you're feeling crushed by the pressure to churn out endless content, this episode is exactly what you need. I’m discussing my unconventional take on this hot topic and exploring why so many entrepreneurs feel burnt out by content creation. Plus, I’ll share my strategy on how to leverage your unique strengths and creativity for a more authentic and sustainable approach. Let’s dive in!

Ever felt like you’re juggling too much in your business and losing sight of what truly matters? In this final episode of my comeback series, I reflect on the lessons I've learned from past mistakes and how a single conversation brought me the clarity I needed to simplify and shift my business strategy. If you’re ready to leverage your unique strengths and cut through the noise, this episode is for you.

Forget about those cookie-cutter marketing strategies— let’s talk about creating something that truly connects with your audience. I’m getting real about what’s happening on the front lines with our clients, the tactics we’re shifting, and why authenticity is the key to standing out. If you’re ready to rethink your marketing and really tap into what sets you apart from the competition, tune in now!

The digital marketing landscape has changed dramatically and it’s more critical now than ever for every business owner to pivot and adapt. Today, I’m unpacking why this pivot is necessary, the deeper shifts in how people interact and consume content online, and how you can adjust your strategy to truly connect with your audience. Plus, I’ll reveal why attention is the most valuable currency today and how you can capture it. Tune in now!

After a much-needed pause, I'm back with a series of episodes that dive deep into the current shifts in digital marketing and the entrepreneurial landscape. Today I’ll be sharing personal lessons and insights from my journey, including a recent period where I stepped away from the day-to-day operations of my business and faced unexpected challenges. From navigating team dynamics to dealing with burnout, I’m here to offer transparency and connect over the real struggles and triumphs of entrepreneurship. I’m excited to share this one with you, so let’s get started!

Get ready for a candid episode where I’m sharing 5 unique business mistakes I've made over the past nine years. Join me as I discuss the dangers of rushed decisions, the importance of a strong leadership team, the consequences of taking your foot off the gas in marketing, and more. By sharing the lessons I learned from these mistakes, my goal is to help you avoid these pitfalls and grow your business smarter. Let’s dive in!

How do you capture attention in today's saturated market? Inspired by a thriving garden business, I’m exploring the power of polarization and how going against the grain can make your content unforgettable. Get ready to discover practical strategies and thought-provoking questions to help you amplify your unique voice and attract your ideal audience.

Have you ever wondered if your business needs a fresh approach or if you should stick with your current strategy? Today, I’m breaking down the push and pull between focus and innovation in your business and marketing. I'm sharing my personal experiences and practical tips for evaluating your business and deciding which needs more attention right now. Get ready to unlock powerful insights that will help you determine whether it's time to double down or shake things up. Tune in now!

Do you ever feel like you're stuck in the endless cycle of creating content with little to no return? Today, I'm diving into organic marketing and how to use it effectively to generate sales. We'll talk about common mistakes, the importance of one-on-one conversations for your first sales, and why relying solely on social media content can be a trap. Plus, I share my love for visibility ads and how they can amplify your reach without burning you out. Tune in now!

If you’ve ever felt overwhelmed or isolated as a business owner, then this episode is for you. I'm stepping away from marketing strategies today to talk about the real challenges of entrepreneurship. Join me for a candid conversation about the realities of being a business owner and hear how I navigate these challenges and why it's okay to pause and process when things get tough. This episode is a reminder that you're not alone and that there’s growth in every struggle.

In the fourth and final episode of this podcast series, I’m diving into the marketing strategies for businesses at the multiple seven-figure level, moving towards eight figures. I’ll discuss how your time as a CEO shifts, the importance of support at this level, and how to leverage time and money for growth. If you’re ready to scale and multiply your success, this episode is packed with valuable insights. Tune in now!

Curious about how to boost your revenue and better meet your audience's demands? In part three of this podcast series, I'm exploring a game-changing strategy from The Scaling Code: determining the perfect time to diversify your offerings and construct a value ladder. We'll discuss the nuances of this strategy, the right timing for your business, and how to effectively serve your audience's needs. Let’s dive in!

In part two of this podcast series, I’m diving into a critical principle of my Scaling Code framework: validating your offer before diving into funnel building. By focusing on refining your offer first and engaging directly with potential customers, you can secure those crucial initial sales before scaling up your marketing efforts. Join me as I share insights and strategies to effectively validate your offer, laying a solid foundation for sustainable business growth.

Join me as I kick off a four-part series this week on The Scaling Code, a system I personally developed that breaks business growth into four phases, each with its own marketing strategies, principles, and resources. Throughout this series, I'm going to drop some key points from The Scaling Code to help you figure out what phase your business is in and how to level up.  In part one, I’ll give you actionable tips and insights into how to make the most of your resources depending on where your business is currently at. Understanding when to hustle and invest your time, and when to strategically spend money to free up that time, can be a total game-changer for your business. If you're ready to get unstuck and take your business to the next level, tune in now!

Do you ever feel stuck trying to make your marketing efforts pay off? I'm excited to share a step-by-step formula with you that will help you turn your funnel and ads into a predictable cash machine. We’ll talk about creating predictability, making accurate projections, and scaling your strategy effectively. Tune in now!

Have you ever felt stuck in your business, constantly pushing through tasks but not feeling truly connected or fulfilled? I’m sharing my journey from rigid structure and constant doing, to finding a harmonious blend of action and flow. Join me as I explore this balance and provide practical tips for integrating it into your own business.

Ever wonder if you should lower your prices because of the economy or if high-ticket sales are still worth it? If you've been struggling with these questions, this episode is for you. I’m diving into how to set the perfect price for your offer, why lowering your prices might not be the best move, and some creative alternatives to help you thrive even in tough times. Plus, I'll share tips on nurturing your leads and making your offer irresistible. Tune in now!

Ever wondered how to keep your marketing fresh and engaging all year round? I'll share how understanding your customers' seasonal shifts can transform your strategies, boost engagement, and skyrocket conversions. Tune in for actionable tips and creative ideas to keep your marketing fresh and relevant through any season.

Are you ready to discover the secrets behind a 7-figure CEO's daily routine? I’m revealing four game-changing habits that have completely transformed my productivity, reduced stress, and brought clarity and intention to my life and business. Tune in to learn these powerful practices and how you can customize them to fit your own routine.

Over the past six months, hosting events and retreats has completely transformed my perspective and given me a fresh take on leadership and personal growth that I’m excited to share. Whether you’re coaching, managing a team, or building a business, it’s so important to find the balance between personal growth, stillness, and the hustle of leading others. Tune in to discover how these insights can elevate your leadership journey!

Membership funnels: are they the secret to recurring revenue or a trap for your business? I’ll explore which industries thrive with memberships, why they can be a tough sell, and when one-time programs may be the smarter move. Stay tuned for some juicy insights!

Consistency is key! Today, I’m sharing why it's important to look beyond immediate returns and focus on building relationships and nurturing your audience over time. By committing to regular content and strategic ad spending, you can create a foundation for lasting success. Join me as we explore how staying consistent and having a long-term perspective can be a game-changer for your business growth.

Ever felt overwhelmed by the endless details of creating a marketing strategy? Then you’re going to want to listen to this episode! In just 10 minutes, I’m going to show you how to map out a powerful customer journey that will transform your marketing game. This is the exact method I use and it’s just too good to keep to myself. Let’s dive in!

Join me as I sit down with Alyssa Lang, CEO of Magnetic Bookkeeping, to explore how you can strategically manage your finances like a 7-figure CEO. Get ready to discover game-changing tips on budgeting, investing, and financial planning that can transform your financial future. Tune in now!

Join me as I shine a spotlight on entrepreneurs Alex and Leila Hormozi, the dynamic duo who redefine success by blazing trails and thinking outside the box. Discover why their fearless experimentation is the secret sauce to their success, and how you can apply their innovative mindset to your own business. Tune in and get ready to shake things up like never before!

Join me in this episode as I spill the secrets behind our record-breaking month! From doubling our margins to smashing sales records, I share the strategic moves that fueled our success. With a focus on improving margins and aligning company values, discover how intentional decision-making and strategic investments propelled us forward. If you're ready to boost profitability and conquer economic uncertainties, this episode is your roadmap to success.

Ready to supercharge your sales strategy? In this episode, I'm diving into the nitty-gritty of live launch success. From forging deeper connections with your leads to crafting irresistible bonuses, I've got you covered with five game-changing strategies. Whether you're gearing up for a live launch or already knee-deep in one, these tactics will elevate your sales game to new heights. Tune in and let's turn those leads into loyal customers together!

Join me as we enter the final step of this new era and I reveal our new company name – Embodied Marketing. From the initial spark of the idea to the moment it all came together, I’ll be sharing the highs, the lows, and everything in between. Get ready for a rollercoaster of emotions as I take you through the doubts, the fears, and those magical moments of clarity that shaped my path. Tune in now!   

Get ready for an inside look into my recent social media hiatus and how it helped me to find a better balance in my business. Join me as I talk about trimming down my follow list, setting boundaries, and striking that perfect balance between sharing and privacy. If you're looking to up your social media game, you won't want to miss this episode!

Ready for a game-changer? In today's episode, I'm letting you in on a little secret: selling doesn't have to be hard. Join me as I reveal insider tips on how to make selling feel like a breeze. It’s all about building trust, ditching those pushy sales tactics and creating an offer that is so good it practically sells itself. Trust me, you don't want to miss this one!

Success isn't a one-size-fits-all checklist. From my start as a virtual assistant to a thriving multi-million-dollar company, it's all about taking action and pivoting along the way. Join me as I challenge the notion of a rigid blueprint and invite you to take bold, experience-driven action in your entrepreneurial journey. Are you ready to level up? Tune in and let's make it happen!

Get ready to tackle the ultimate entrepreneurial question: Should you wake up excited every day about your business? Spoiler alert: the answer might surprise you! We'll unpack why the journey isn't always filled with constant excitement and why that's perfectly okay. From navigating the daily grind to finding our bigger purpose, we'll explore the highs and lows of entrepreneurship. Tune in now!

Ready to turbocharge your life and business? Buckle up for a candid chat where I spill the beans on the secret sauce of my success: taking action like a rocket! Join me as we dive into why hesitation is the enemy of progress and how embracing quick decisions has been a game-changer for me. Trust me, you won't want to miss these juicy insights and motivational tips to kick your goals into high gear. Tune in now!  

Join me as I break down the truth about what it really takes to succeed, regardless of audience size. Whether you're starting small or have a massive following, success requires understanding your audience and delivering real value. Let's ditch the idea of overnight success and focus on intentional steps for lasting impact. Tune in now!

Today, I'm feeling inspired to talk about something that's been driving a lot of positive change in my life and business lately. These four strategies have completely transformed the way I approach my work, my values, and ultimately, my impact. Tune in to discover how incorporating these strategies could make a significant difference in your own entrepreneurial journey!  

Join me as I reveal a costly mistake many business owners unknowingly make when narrowing down their ideal customer. I’ll share insights on how you can avoid leaving money on the table by crafting a value ladder that serves a broader audience while staying focused on your core offering. Don't miss out on maximizing your efforts and potential profits—tune in now!

Get ready for an electrifying episode packed with exciting announcements and invaluable insights! I'll be unveiling the details of an upcoming retreat I’m hosting tailored for entrepreneurial women and exploring the transformative power it holds. Then, I'll take you behind the scenes of my daily operations, revealing how I tackle strategy, content creation, and team collaboration. Let's dive in!

Ever wondered what makes people click, buy, or sign up? It's all about understanding what truly drives them. By speaking their language and tapping into what matters most to them, you'll unlock the power to turn heads and make sales. Tune in as I share how to craft messaging that resonates with your audience and drives remarkable results!

From sleeping on factory floors to thriving in chaos, I’m exploring Elon Musk's relentless drive and unorthodox methods in part 2 of this episode. Join me as I share some of my biggest takeaways and how it has inspired me to push beyond my limits, embrace challenges with open arms, and stay resilient in my own entrepreneurial journey.

Join me in part 1 of this electrifying episode where I unravel the captivating story of Elon Musk's journey. I'll be sharing my own personal takeaways while discussing the secrets behind Musk's mission-driven approach, fearless risk-taking, and relentless pursuit of the impossible. Get ready to supercharge your entrepreneurial spirit with lessons that transcend boundaries!

Uncover the secret sauce behind business success: data-driven decision-making! I’m giving you the inside scoop on how I track everything in my own business, from marketing metrics to team performance. Tune in and learn how to turn numbers into actionable insights that drive growth and confidence in your ventures.

Join me as I spill the secrets of my epic thirty-day CEO sabbatical. From ditching social media to unleashing creativity, discover how I transformed my mindset and supercharged my business game. Get ready for a dose of inspiration and a fresh take on hustle and harmony!

Feeling overwhelmed by the endless demands of organic marketing and content creation? Join me as I dissect the misconceptions behind these strategies and reveal why they might not be the growth catalyst you've been banking on. Tune in to discover a more intentional approach that could transform your strategy.

I’m spilling the beans on what successful entrepreneurs aren't telling you! I've just returned from my game-changing thirty-day sabbatical, and boy, do I have some insights to share with you. From rubbing shoulders with top-tier entrepreneurs to facing my own hurdles, I've realized one thing: everyone's got their struggles. But here's the kicker – it's not about dodging obstacles, it's about mastering how you face them. Tune in as I dish out the secrets to staying grounded, empowered AND successful, no matter what life throws your way!

In today’s marketing scene, it's all about staying grounded and focused, especially when things feel uncertain. That’s why it’s crucial to know these 3 golden rules for marketing in 2024. We'll discuss why your offer reigns supreme, the power of authentic messaging, and why playing the long game is essential. Ready to up your marketing game? Tune in now!

Ready to take your marketing to the next level? I'm sharing three powerhouse strategies that you can begin implementing today. Get ready to boost your content game, create irresistible lead generation offers, and drive traffic to skyrocket your business. Don't miss out on these game-changing insights. Tune in now!

In this podcast episode, I share an exciting update and dive into the three key ingredients for crafting an irresistible offer. These elements are crucial for crafting offers that truly resonate with your audience and drive sales. Plus, I announce the launch of our new offer, Emerge, designed to guide entrepreneurs through the process of creating, building, and selling their offers. If you're looking to take your business to the next level, this episode is for you!

In today’s episode, I open up about a recent "a-ha" moment I had in my own journey of personal growth and ambition. If you've ever felt the pull of ambition but found yourself held back by comfort or doubt, this episode is for you. Join me as I dive into the importance of embracing discomfort and pursuing those big, seemingly impossible dreams.

Today's episode is all about the strategies I'm personally putting into action in my business to make more money and be more present. I share insights into the importance of pattern interrupts, unplugging for mental clarity, balancing structure with flow, and optimizing efficiency. Tune in to discover how embracing change can lead to remarkable shifts in productivity and overall business growth.

In today's episode, I'm diving into strategies and tips for dealing with offers that aren't selling. Whether it's a matter of refining the offer itself or adjusting the messaging and marketing strategy, I'll show you how to connect with your ideal customer's emotions and bridge the gap between their frustrations and desires and your solution. Plus, we'll explore tactical strategies like adjusting the offer, adding bonuses for urgency, or even creating new offers to better serve your audience. Tune in now for actionable insights to boost your sales game!

In this episode, I uncover four key factors that CEOs and entrepreneurs should consider to stay ahead in the dynamic business environment of 2024. By discussing the power of authenticity and the pitfalls of inauthentic marketing, I provide valuable insights that can elevate your approach and drive success. Tune in to stay ahead of the curve and elevate your marketing strategies in 2024.

If you're looking to inject cash into your business and boost sales, this episode is a must-listen. I share proven strategies to quickly generate cash for your business. From flash sales to new bonuses, mini offers, and live launches, I dive into tactics that leverage your warm audience and lead to increased sales. Tune in for actionable insights on crafting irresistible offers and creating engaging experiences to drive conversions.

In this raw and introspective episode, I share a deeply personal journey sparked by a recent revelation. Join me as I explore the transformative power of discomfort and failure, reflecting on how unexpected challenges can lead to unexpected growth. From navigating the stigma of becoming a young mother to the pivotal moments that shaped my entrepreneurial path, I dive into the importance of embracing discomfort and leveraging it as a catalyst for change. Tune in for a candid discussion on resilience, empowerment, and the invaluable lessons hidden within life's toughest moments.

In today’s episode, I'm sharing tactical strategies for nurture email sequences. I'm breaking down how to create an experience for your audience, guide them to take the next step, and integrate urgency where needed. From teasing downloadable resources to integrating sales pitches, it's all about crafting a journey that resonates and drives results. Tune in now!

In this week's podcast episode, I discuss a common misconception in response to economic challenges — the belief that lowering prices is the solution to declining sales. I explore the deeper issues at play and emphasize the importance of refining offer positioning, connecting with your ideal customer's emotions, and addressing core problems, frustrations, and desires. If you've faced difficulties in selling your offer recently, this episode provides valuable strategies to refine your approach and achieve success in 2024. Tune in now!

In this podcast episode, I share my inspiration after delivering what I consider to be my best webinar ever. Reflecting on my journey of presenting over 50 webinars, I explore the concept of  never going backward and how consistent action, even imperfect, is the key to growth. Join me in stepping out of your comfort zone, challenging perfectionism, and understanding that every action, whether successful or not, contributes to growth and learning.  

In today's podcast episode, I dive into the crucial topic of using bonuses to enhance your offer and drive sales. I tackle the common mistakes in bonus selection and explain how bonuses can be a powerful tool to overcome conversion challenges. Tune in for valuable insights on making your offer irresistible and driving more sales for your business!

In today's episode, I give you a behind-the-scenes look at how I personally develop a successful marketing strategy. From understanding the ideal customer's emotions to crafting a clear and tangible offer, I break down the process into four essential steps. Don't miss out on the opportunity to elevate your marketing game and gain a unique perspective on strategy development.

In today's episode, I'm diving into the delicate balance of maintaining focus while creating a diverse and holistic marketing strategy. I’m guiding you through assessing and optimizing the three key pillars of nurture, lead generation, and conversion. Tune in now for valuable tips on achieving a harmonious balance in your entrepreneurial journey!

In today’s episode, I explore six timeless principles that have been true for decades and will continue to guide successful businesses. From the importance of relationships and consistency to solving core problems with your offer and mastering messaging, we're covering it all. Join me in exploring how these principles can elevate your marketing game and learn what tactics to avoid.

In this episode, I tackle three common mistakes that hinder business growth. From social media pitfalls to investment fears and information overload – learn how to steer clear and supercharge your business journey. Tune in for practical strategies to optimize your efforts and avoid these common pitfalls!

In today's episode, we’re going to have some fun by diving into Abercrombie and Fitch's incredible comeback story. From its early 2000s glory to a decline and recent resurgence, the brand's journey is a lesson in adaptability and rebranding. I talk about how they shifted their ideal customer, revamped messaging, and embraced change, leading to a 20% sales jump in 2023. Join me as we explore the transformation of this iconic brand and the importance of deep customer understanding, strategic pivots, and staying adaptable.

Welcome to the final episode of my 2024 Marketing Predictions series. In this episode, I dive into the importance of delivering consistent, expert-driven content, with a focus on depth and authenticity. I also discuss the rise of smaller-priced products, the significance of increasing customer lifetime value, and the potential pitfalls of fake messaging in the evolving digital landscape. Don't miss out on strategies that can elevate your marketing game and set you up for success in the coming year! 

Today's 4th Marketing Prediction for 2024 is a huge one -- the power of authenticity. I share insights on how to incorporate more fun into your business and challenge yourself with new ventures aligned with your strengths. Join me as we navigate the importance of authenticity and how it can elevate your connection with the audience. Don't miss out!

In part 3 of our 2024 Marketing Predictions, I am discussing a crucial strategy that combines the power of evergreen automated funnels with live launches. Focused on achieving a balanced approach, I share insights on crafting engaging experiences for live launches, leveraging seasonal marketing, and maintaining consistency. Join me for actionable tips to enhance your marketing strategy for the upcoming year, fostering both stability and dynamic growth.

Let’s jump into part 2 of my "Marketing 2024 Predictions" series by exploring the crucial shift needed in marketing strategies for the upcoming year. I emphasize the need for intentional thought in crafting an immersive experience that stands out amid the noise. I challenge you to break down your marketing into various parts, considering how each element contributes to the overall experience. Tune in to discover how transforming your marketing into a compelling experience is the key to success in 2024.  

In this first episode of 2024, I'm kicking off a special series on 2024 Marketing Predictions inspired by our recently released Marketing Playbook. I’m diving into navigating the economy in the coming year. From buyer hesitancy to the impact on product pricing, I provide insights and strategies to help your business thrive in 2024. Tune in for valuable tips and stay tuned for the rest of the series…it’s a good one!

In the final episode of 2023, I share a spontaneous brain dump on three crucial insights for the upcoming year. I discuss the heightened importance of authenticity and connection in marketing, predict a shift in awareness towards screen time, and reveal my personal decision to take a month-long break from social media and work for clarity. Join me as I reflect on the past year and express gratitude for your presence. Wishing you a happy New Year and looking forward to an inspiring 2024!

In this podcast episode, I explore four critical mistakes to steer clear of when shaping your 2024 marketing strategy. Uncover the pitfalls to avoid, the power of authentic connections, and learn why playing it safe won't cut it. I'm thrilled for what 2024 has in store, and I believe it will be a year of authenticity, connection, and exciting opportunities for those willing to think outside the box. Join me as we navigate the world of marketing, set audacious goals, and make 2024 an incredible year of growth and success.

Do you ever feel completely burnt out as a content creator? As someone deeply immersed in content creation, I can tell you it's 100% normal to experience burnout and I'm sharing how I navigate it. I'm also revealing something exciting: a new podcast that I'll be launching next year purely for fun! Join me as I break down the importance of breaks, staying inspired, creating content authentically, and the why behind my new podcast. Tune in!

In this episode, I emphasize the invaluable asset of a warm audience and a growing email list for any business. Drawing from personal experience, I share how consistently nurturing relationships over time paved the way for a successful launch of a high-ticket mastermind, generating $25,000 in just six hours with no sales calls. Tune in for insights on the unseen effort behind successful launches and the importance of prioritizing consistency and relationship-building for sustainable business growth.

In today’s episode, I discuss 4 strategies you must implement for webinar success. Whether you're a seasoned webinar creator or a newcomer, this episode provides valuable tips on choosing compelling topics, delivering impactful content without overwhelming your viewers, and authentically pitching your offer. Tune in now and gain the insights you need to make your webinars stand out and drive real results!

In this episode of the Not For Lazy Marketers podcast, I take a deep dive into the pivotal lessons I've learned over the past year. Reflecting on a mix of challenges and successes, I share insights that have significantly impacted both my business and personal growth. Join me as I share stories, lessons, and transformative insights from the past year, offering a transparent view into the challenges and triumphs of entrepreneurship.

In this episode, I break down the five essential elements needed for a successful marketing strategy.  Whether you're a seasoned entrepreneur or just starting out, these insights are crucial for navigating the ever-evolving landscape of business and marketing. Join me as we explore the foundational principles that can shape a powerful marketing strategy, giving you the tools and knowledge needed to thrive in the upcoming year.

In this episode, I'm sharing five key factors that have directly contributed to my business success, and these principles extend to all successful entrepreneurs and clients I've witnessed. It's not just about marketing; it's about overall business growth and success, with marketing playing a significant role. Don't miss the chance to elevate your business strategies and make a powerful start to the upcoming year!

In this episode, I dive deep into the current economic landscape and its impact on businesses and marketing as we transition into a new year. I’m also excited to share with you that I am officially launching a Mastermind and opening up spots for a select number of you to join me in an immersive experience covering not just business, but all aspects of life. Tune in now for more details on this experience and get the inside scoop on how your business can thrive during economic shifts and challenges.

In today's episode, I'm serving up three powerhouse strategies to wrap up your year with a bang. I firmly believe in seizing the unique energy of the holiday season. From leveraging end-of-year reflections to crafting specific bonuses for your offers, I've got tactics for every business. So, if you're ready to make December a powerhouse month for your business, this episode is your go-to guide. Tune in, get inspired, and let's make the most out of this holiday season!

In today’s episode of the Not For Lazy Marketers podcast, I'll be diving into a simple, yet crucial tactic for you to implement in your marketing efforts, especially if you find yourself with a lower volume of leads or a limited marketing budget. I also discuss the exciting announcement of our new offer, Evolve, which bridges the gap between Essential and Elite, offering a unique blend of ads management and funnel strategy coaching. I'll walk you through what makes it unique and why it might be the perfect fit for your business.    Whether you're a seasoned marketer or just starting out, this episode offers a tangible strategy that you can implement for impactful results. Let’s go!

Recently, I was at dinner with friends and fellow entrepreneurs and someone asked me a question that really got me thinking: “What are the principles and strategies that have held true throughout your entire time in business and marketing?” I thought this was incredibly thought provoking, so in today’s episode I'm excited to share with you the 5 marketing non-negotiables that I believe stand firm, regardless of economic shifts, industry changes, or technological advancements. As I discuss them, remember, it's not about mastering all five at once; it's about identifying the one that resonates most with you right now. Let's dive in!

In today’s episode, I share an exciting success story from a client who achieved a remarkable 16.5x return on ad spend and a 6-figure launch. The key to this particular success was a strategic shift in our approach. I discuss how we leveraged the client's unique strengths, refined her messaging, and introduced a time-sensitive bonus to create urgency. If you're interested in learning the strategies that led to this client's achievements, tune in for a deep dive into the intricacies of a highly successful digital marketing campaign.

In this episode of the Not For Lazy Marketers podcast, I emphasize the significance of staying consistent and intentional in your marketing during the holiday season. I address common concerns about slowing down marketing efforts and provide three key strategies to ensure business growth and success. Don't miss out on the opportunity to make the most of the unique advantages the holiday season brings to your business.

In today’s episode, we are concluding this five-part series with a focus on the key aspects necessary to embrace this new Era of Both, a concept that goes beyond traditional business success and encompasses personal growth, relationships, and well-being. This episode is filled with valuable strategies and perspectives to help you achieve success and balance in your life and business. Join me as I share insights and inspiration for thriving in this new era.

In this fourth episode of The Era of Both series, I reveal the shifts and changes we're making to our Hirsh Marketing offers. I emphasize the importance of aligning your offers with your company values and making sure they're driven by your unique process. With increased depth, more individualized attention, and a meticulous approach towards strategy, messaging and customizations, our focus has shifted to ensure our clients can leverage their maximum potential.  Don’t miss out on this exciting new episode of the behind-the-scenes transformation at Hirsh Marketing AND get a sneak peak into another exciting announcement coming up in December — a very intimate offer to work one-on-one with me.  

Today I’m giving you a glimpse into the core alterations that have been brewing behind the scenes. This evolution, after nearly a decade, is an announcement of seismic shifts to our existing marketing process, a process deeply embedded in everything we do. The primary agenda today? The unveiling of a new, game-changing approach that radically redefines marketing success. Join me in the third installment of this 5-part series and discover how to harness the magic of alignment and ease in your marketing endeavors.

In this episode of the Not For Lazy Marketers podcast, I'm excited to share the second installment of a very special 5-part series. This week is all about the "Era of Both" – a time of significant shifts and transformations within our company, spanning from our core values to our service offerings, and the driving forces behind these changes. My aim is to not just announce what's new, but to dive into the "why" behind each decision. Tune in now for the inside scoop on these exciting new developments and find inspiration in these values that you can implement in your own business and marketing endeavors.

In this podcast episode, I'm embarking on a new and transformative journey. This episode marks the beginning of a five-part series where I will be offering powerful insights that help guide you to higher levels of success, while maintaining ease and balance in your life. We're starting this series off with a heartfelt letter I wrote, addressed to those courageous enough to challenge the norms and carve their own path as CEOs.  Join me on this extraordinary journey of self-discovery and empowerment as we navigate the transformative path ahead.

In this podcast episode, I'm excited to share six strategies that I've identified through observations of our most successful clients and businesses. These strategies have proven to be game-changers in their marketing efforts and while some of them may feel familiar, others offer fresh insights. As always, I encourage you to identify the strategies that resonate most with your business and start implementing them to drive meaningful results. Tune in to discover how these strategies can benefit your business and help you achieve success.

In this episode of the Not For Lazy Marketers podcast, I’m exploring the balance between short-term and long-term marketing strategies and emphasizing the need to recognize the value in both. I discuss how short-term strategies can ensure profitability in the initial phases and why it's crucial to comprehend the broader, more enduring impact of long-term approaches.  Recognizing that many entrepreneurs often view marketing through a short-term lens, I aim to shift this mindset by emphasizing the vital role of consistency and patience in achieving success. This episode provides actionable strategies and mindset shifts for entrepreneurs to achieve a balanced marketing approach. Don't miss it!

In this episode of the Not For Lazy Marketers podcast, I dive into a core foundational marketing principle that often gets overlooked. I’m discussing the importance of aligning your marketing, content, and messaging with what your audience wants, rather than what they need. Leading with this mentality in your marketing strategies will help you better connect with your audience, improve lead generation, and ultimately boost your marketing success. Tune in to discover how to connect with your audience effectively and drive better results in your marketing efforts.

In this podcast episode, I share valuable insights and tips on how to make your Black Friday sales a success. I discuss the importance of building a warm audience throughout the year, connecting with your audience, and nurturing leads in the weeks leading up to Black Friday. Additionally, I highlight three common reasons why Black Friday sales often fail and how you can prevent your promotion from falling flat. If you're considering a Black Friday sale for your business, this episode provides valuable guidance to make the most of this opportunity. Don't miss out on maximizing your Black Friday potential!

Welcome to this special podcast episode where I dive into 5 practical strategies that can make an immediate impact on your marketing efforts. These strategies are designed to help you not only connect better with your audience but also streamline your efforts, so you're more effective and efficient. Each of these strategies has the potential to enhance your marketing, but remember, you don't have to tackle them all at once. Pick what resonates most with you and aligns with your business needs.  Don't miss the opportunity to enhance your marketing game and make the most of your upcoming endeavors. Tune in now and take your marketing to the next level!

In this podcast episode, I share my recent insights and reflections on the importance of authenticity and leveraging one's natural gifts in marketing and business. By identifying your unique gifts and using them in your marketing, you can create a powerful, impactful, and successful business while staying true to yourself. I invite you to take a moment to reflect on your marketing and business strategies. Are you leveraging your gifts, or are you pushing against something that feels challenging and forced? Whether you're a business owner, content creator, or simply someone looking to enhance your approach to success, this episode provides valuable guidance and a new way of thinking about your journey. Don't miss out on this transformative discussion that could change the way you approach your business and marketing endeavors.

In this episode, I'm going to reveal my number one secret to successful marketing. It's simpler than you might think and it's all about building genuine connections. I'll explain why pushing your products or services on your audience isn't enough. Instead, it's about creating value, understanding your ideal customer's pain points, desires, and frustrations, and providing clarity and motivation. We'll dive into the difference between transactional marketing and relationship-based marketing, and why the latter is the key to success. You'll discover when it's the right time to ask for the sale and how to do it in a way that serves your audience. Join me for this eye-opening episode and learn the secret that has made my marketing strategies so effective. Whether you're new to marketing or a seasoned pro, this episode will transform the way you approach your marketing efforts. Don't miss it!  

Recently, a listener reached out to me on IG. She was on the verge of overhauling her entire marketing strategy, all based on what I had said in an episode last Thursday. I deeply appreciate her getting in touch because it highlighted a crucial need for clarification. Her question revolved around running lead generation ads to grow her list but not having anything to sell those leads immediately because her strategy involves live launching three times a year. Here’s the thing: she didn’t need to change her strategy, because she was already doing it right! When I discussed the importance of having a strategy to send your leads to, I wasn't saying that you should have something to sell them right away. This listener has a well-thought-out strategy that involves live launching and she's intentionally growing her list in between those live launches. This is precisely what I encourage – playing the long game in your marketing. In today’s episode, I’m not only clarifying this but also diving into how to have successful live launches because, let's face it, we all want those! Listen in for some valuable insights on building a strong marketing strategy that sets you up for success.  

In this episode, I'm jumping into the essential elements of a successful business foundation. I've noticed a common mistake many entrepreneurs make - resorting to solutions like paid ads, social media, or new platforms to salvage their struggling businesses without first solidifying their core strategy. I’m dismantling the misconception that ads alone can transform a struggling business into a thriving one. Listen in to gain valuable insights into why your business's success hinges on a rock-solid foundation, and learn how to avoid the pitfalls that many entrepreneurs unknowingly stumble into. Whether you're considering paid ads, social media, or any other marketing strategy, this episode provides essential guidance for building a business that can withstand the test of time.  

In today's episode, I’m diving deep into my recent transformative experience at a retreat in Costa Rica and I am so excited to share my story. The retreat focused on tapping into feminine power, a concept that was initially foreign to me. It's been a journey of rediscovery and embracing a different way of being. This transformation has impacted every facet of my life, challenging the identity I'd built around hustle and control. It's shifted how I lead, parent, and show up in the world. Listen in as I share how this retreat wasn’t just a week in Costa Rica; it was an invitation to step into a new version of myself that was always there, just waiting to be acknowledged. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com  

Today is the culmination of my Marketing Mistakes Series. I’m going to delve into a topic that transcends specific strategies or tactics – the top marketing mistakes that many, across various industries, tend to make. Some of these may sound familiar, as I’ve touched on them before, but revisiting them can offer fresh perspective, especially as your businesses evolve. Before we embark on this insightful journey, I want to emphasize that marketing success is indeed simple when we stay focused on the right principles. So, let's begin dissecting these mistakes and exploring how to avoid them, as we aim to help you steer your marketing endeavors towards the path of success. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Have you ever launched a new funnel, a marketing strategy, or a brand-new offer and found that it didn't convert as you had hoped? If so, you're not alone. I believe that this is where many entrepreneurs get frustrated and are tempted to throw in the towel. However, my perspective is a little different: marketing truly starts when something isn't working. I believe that marketing is an ongoing journey of optimization, and there are always adjustments to be made. We’ve reached day four of my Marketing Mistakes Series, and I’m discussing the top mistakes people make when it comes to optimizing and improving marketing strategies that aren't delivering the desired results. Today, I outline three key mistakes that people often make when their marketing isn't converting as expected. If you're ready to enhance your marketing skills and avoid these common pitfalls, tune in to this insightful episode. Whether you're a beginner or a seasoned marketer, there's something valuable here for everyone. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

It’s day 3 of my series, The Top Mistakes Everybody Makes with Their Sales & Conversion Strategy and today, I’m talking about the most common mistakes that can sabotage your efforts to turn those hard-earned leads and website traffic into actual sales. You've done the groundwork, you've generated leads, and your website is bustling with visitors. But if these potential customers aren't converting into sales, there's likely something crucial missing from your strategy. Whether you're a seasoned marketer or just getting started, listen in as I reveal these critical mistakes and uncover strategies to boost your sales conversion game. Because, in the world of sales, every detail matters. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In episode 2 of the Mistakes Series, we delve into common mistakes business owners often make in their lead generation strategies. It's vital to implement a strategy that complements your business, audience and offer. Instead of copying what's popular or working for someone else, it's crucial to recognize the unique challenges your ideal customer encounters and pinpoint the best solutions, whether that's through a webinar, challenge or downloadable content. The messaging has to be both clear and engaging, compelling your audience to become leads. Throughout the episode, there's a strong emphasis on perceiving marketing as an experience. Every facet, from social media activities to lead generation initiatives, should forge a positive and memorable interaction for your audience.  This episode provides insights into viewing lead generation from this perspective, along with actionable tips for crafting an impactful strategy. So, if you’re ready to overcome the common lead generation mistakes and see more success in your business, jump into the episode now.  _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Mistakes. Everyone makes them. Mistakes in brand awareness and visibility, lead generation, sales conversion, ongoing optimization, and general marketing….you name it. This week, right here on the Not for Lazy Makerters podcast, I’m uncovering all of these mistakes and how you can avoid making them.  Today, I’m talking brand awareness and visibility. So many people want to jump right into lead generation and sales and skip this crucial step for growing their audience. If you're not already implementing brand awareness and visibility strategies, today is the day to start. It's a straightforward yet powerful approach to increasing your audience and setting the stage for future marketing success. Listen in!  _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com  

In today's episode, I’m discussing a concept that sparked a profound shift in perspective for me. I’ll explore various aspects of this concept, from speed and depth to grit and presence, from accomplishment and rest to drive and surrender. We'll see how these dualities coexist and are essential for our overall well-being and success. Whether you're an entrepreneur, a professional, or simply someone seeking a more balanced and fulfilling life, this episode will challenge your perspective and provide valuable insights on how to thrive in the "and." It's not about choosing one extreme or the other but finding harmony in the middle. Don’t miss this! _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In today's episode, I’m addressing a topic that many of us can relate to: the overwhelming world of marketing. Whether you're a seasoned marketer or just starting out, navigating the ever-evolving landscape of marketing strategies, tools, and advice can be a daunting task. I’m identifying six key strategies that have not only helped me manage marketing overwhelm but have also propelled me forward in my journey. But before we hop into these strategies, there's a fundamental realization we must acknowledge – the power of exploring the unknown. If you're ready to conquer marketing overwhelm, gain clarity, and achieve your goals, listen in. Remember, the answers are out there, and with the right mindset and strategies, you can navigate the marketing landscape with confidence. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In today’s episode, I’m talking through three unexpected areas of my own personal marketing strategy that might just spark some innovative ideas for your own business. In the ever-evolving landscape of marketing, it's easy to get caught up in the allure of new tactics, shiny platforms, and the latest trends. But sometimes, the most significant opportunities for growth lie right under our noses, waiting to be harnessed. These three areas of marketing that we've been improving upon are all centered around optimizing what we already have in place, rather than chasing new and uncharted territories. Don’t miss these three things…they may be areas you need to jump in and optimize in your own business today!  _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com  

Welcome back to the Not for Lazy Marketers podcast, where today, I’m uncovering the three fundamental principles that all of our most successful clients share. These principles might not be what you expect – they aren't hacks or one-size-fits-all strategies. Instead, they form the bedrock of successful marketing that can be adapted to any business, niche, or offer. Take a moment to reflect on how you can apply these principles to your own marketing efforts after tuning in to find out how they can be your roadmap to marketing success and provide the foundation for creating a strategy that works for your unique business. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Today's topic revolves around a common issue in marketing – when things aren't working as expected. The reality is that marketing doesn't always yield immediate results; it often requires optimization and perseverance. Many marketers give up too soon, not realizing that success is within reach if they stick with it. In today’s episode I share my approach to solving this problem. By understanding their experience, their objections, and their motivations, you can uncover the key to successful marketing. Listen in to discover the secret sauce behind turning marketing struggles into success stories. If you're looking to make the most of the remaining days of the year and elevate your marketing game, this is a must listen. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

There’s a fundamental concept that transcends industries, a concept that can transform your approach to marketing and business. This concept is the cornerstone of success, whether you're launching a new offer, running a podcast, or just growing your business. Complexity might seem impressive, but it often obscures what truly matters. Whether you're a business owner, a content creator, or simply someone with dreams and aspirations, this episode is packed with insights that will help you simplify your path to success, focus on what truly matters, and break free from the illusion that complexity is what equals progress. Listen in as I chat through the world of simplicity, authenticity, and achieving your goals in today's ever-changing landscape. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Do you manage your business from a proactive state? Every business contends with threats and liabilities, and it's crucial to acknowledge and address them proactively rather than fearfully. Drawing from my own experiences, I’m sharing two key lessons I've learned from having this perspective.  No one, regardless of their business stage, has everything entirely figured out. As businesses evolve, new issues emerge, and adaptation becomes crucial. Instead of pursuing an unattainable perfection, the focus should be on building the capacity to navigate challenges as they arise. Listen in to learn how to embrace the inevitability of challenges, viewing them as growth opportunities rather than sources of fear. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I’m discussing my key takeaways and reflections from Alex Hormozi’s (the author of the book $100 Million Offers) most recent webinar. We'll explore the intricacies of Alex's strategy, how he leveraged his strengths, and the careful balance between customization and adhering to foundational principles. While his specific tactics may not be directly applicable to every business, his approach holds valuable lessons for anyone looking to build a successful brand and connect with their audience on a deeper level. If you’re curious as to how these lessons might be useful for you, your business, and your success, listen in!  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As entrepreneurs, we're wired to seek instant results and immediate gratification. But what if I told you that one of the most potent secrets to success lies in playing the long game? In today’s episode, I’m explaining the essence of the long game – that elusive concept that's often overlooked in our quest for rapid success.  Tune in as I unravel the layers of this game and help you understand how it applies to our entrepreneurial journey. Remember: in a world obsessed with instant results, those who master the long game emerge as the true champions of the entrepreneurial realm. _________________________  Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

On today’s episode of the Not For Lazy Marketer’s Podcast, I'm excited to uncover a topic that can honestly transform your marketing efforts and massively boost your results. I’m exploring a powerful seasonal marketing strategy that I've been teaching and it's about time we delve into the nitty-gritty details here on the podcast. Seasonal marketing isn't just about capitalizing on trends. The core of this strategy lies in truly understanding these seasonal shifts and adapting your content, lead generation, and sales efforts accordingly. Listen in as I introduce you to this strategy and provide you with actionable insights that you can implement right away. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

Welcome back to the podcast! Today, I'm going to discuss something that's been a game-changer in my business – my live launches. I've been doing them consistently over the last few months, and the results have been astounding. But there's a secret sauce that might surprise you. You see, 95% of the leads we bring in during a live launch don't convert right away. It's what we do after the launch that makes all the difference.  In this episode, I'll break down why these follow-up experiences are critical and how they've contributed to our success. If you’re looking for incredible conversions after your live launches, listen in!   _________________________   Ways I can support:   [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter    Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I'm thrilled to be diving into a topic that's been on my mind lately. In this episode, I want to peel back the curtain and share the three biggest driving factors that have propelled me forward on this journey to owning a multi-million dollar company. Throughout this episode, I'll break down each of these components and how they've shaped my business and ultimately my life.  So, whether you're an entrepreneur, a dreamer, or someone seeking insights into what fuels achievement, I hope you find inspiration and actionable takeaways from today's discussion. Tune in!  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I'm diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I'm not talking about the infamous spammy cold traffic DMs that many of us have encountered and swiftly ignored. Instead, I'm focusing on a particular approach that involves reaching out to individuals who've joined your Facebook group or shown interest in your lead magnets. This method is often hailed as a potential goldmine for engaging potential clients and sparking fruitful conversations. I'm here to present a different perspective. One that suggests that the time and effort poured into these DM strategies might not always yield the desired results. Whether you're a firm believer in DM strategies or you're open to exploring a new approach, I invite you to join me and listen in with an open mind. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

Some of my favorite Not For Lazy Marketer’s Podcast Episodes are those where I get the privilege to interview other entrepreneurs. Today, I got the opportunity to hop on with Micah Klug, a participant from my Launch Your Funnel Live program. In this episode, Micah shares her journey from struggling content creator to successful business owner, her experiences in Launch Your Funnel Live, and the valuable insights she gained during the program. We explore the importance of effective messaging, understanding your ideal customers, and the power of data-driven decision-making. Micah's passion for helping others and building trust with her audience shines through, making this episode an inspiring and informative listen.  Get ready to be inspired as we uncover the secrets behind her incredible achievements and how Micah turned her passion for content creation into a thriving business.  

Throughout this series, we've delved deep into various aspects of marketing, focusing on the three strategies that always work and that will make the biggest impact on your business. And today, we're wrapping it up with something that will help you move the needle forward in your business — a marketing formula that works 100% of the time. The best part? It's incredibly simple. I often see marketers get caught up in chasing complex strategies and feeling overwhelmed by trying to do too many things. But remember, successful marketing doesn't have to be complicated. Tune in to learn about how this three-part formula is the goal of marketing, and how you can make sure you’re building your business on these marketing principles so you can remove the income cap from your business. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

I believe that 85% of the time, when you're facing marketing challenges and trying to figure out what's going wrong, it boils down to one crucial aspect: your messaging. It's not just about the words you use; it's the way you communicate with your audience.  You can have the strategy and the ads, but if your messaging isn't on point, your marketing efforts might not yield the desired results. Tune in to episode 4 of the Anti Marketing Hack Series to learn how important it is to constantly refine your messaging and why getting your messaging right is a massive factor in defining your marketing success. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome to day three of my five-part series, the Anti Marketing Hack Series. In a world full of marketing hacks and quick fixes, it's easy to overlook these essential foundations that often get lost in the noise. Today, I’m touching on a crucial aspect of marketing: prioritizing consistency, specifically in lead generation.  Consistency should be your North Star in marketing. If you’ve ever struggled with this, listen in as I share how to stay committed to consistently show up for your audience and leads, and combine that dedication with a well thought out strategy. If you make this your top priority, success will be within your reach! _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I’m back with day 2 of the Anti Marketing Hack Series, a series where I’m diving deep into the foundational marketing strategies and principles that will always remain constant, no matter how the economy, the industry, or the platforms change. Today, I am sharing with you a secret that I believe is key to creating a successful marketing strategy. Here's the thing – marketing strategies should never be a copy-paste replica of someone else's success. Marketing is all about creating an experience – an experience that captivates your audience, leads them through a series of emotions, and ultimately, turns them into loyal customers. Listen in to learn how you can approach your marketing this way, tackle any challenge, pivot quickly when something isn't working, and make decisions with clarity.  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I have a special series coming at you this week! Every so often, I like to dive into a specific topic that speaks directly to our heart of hearts. In a world where everyone seems to chase the latest hacks and quick fixes in marketing, I wanted to take a different approach. Instead of focusing on short-term tactics, I'll be exploring the timeless principles that form the foundation of successful marketing – The Anti Marketing Hack Series, if you will.  Tune in to find out what these principles are and why these are the elements that hold true now, ten years from now, and have been constant for the past twenty years – no matter how the digital landscape and economy change. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

In today’s episode, we're diving deep into underutilized marketing strategies that can have a massive impact on your business results. These strategies are all about optimizing and refining key areas of your marketing to maximize engagement and conversion rates. Implementing these tactics will undoubtedly lead to a significant boost in engagement, connections, and sales. If you want to make progress, attract more customers, and see a substantial return on your marketing actions, listen in to see how you can use these simple yet effective strategies in your own business.  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

On today’s podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual identity and navigate their relationships. Heather recently participated in my program "Launch Your Funnel Live", where we focused on creating an effective marketing strategy to attract more clients. During our conversation, Heather shares her background and business journey, transitioning from a therapist to a coach. She also highlights her struggles with marketing and finding a consistent strategy to bring in new clients.  Marketing is an ongoing journey, and it's essential to embrace the process of learning, testing, and refining. Heather's story is a testament to the importance of staying persistent and open to change in order to succeed in the long run. Join us as we dive deep into her experience in "Launch Your Funnel Live", the challenges she faced, and the valuable lessons she learned along the way. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As we approach the end of summer and find ourselves in a season of reflection, I believe it's the perfect moment to dive into a subject that many entrepreneurs struggle with—their time management. In this episode, we'll explore the importance of valuing our time as the most valuable asset we possess. I'll be sharing an exercise that can make a significant difference in your business if you choose to implement it.  Remember that time is an invaluable and non-renewable resource. By aligning how we spend our time with our vision and goals, we can elevate our businesses to new heights. If you are struggling with valuing your time, tune in! You’ll leave this episode viewing time like the precious asset it truly is.  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today, we're diving deep into the world of marketing, specifically focusing on the power of visibility ads and building genuine relationships with your audience.  During this episode, I’m tackling a common question that arises when discussing visibility ads: "Why aren't these ads driving people to my website, lead magnet, webinar, or product? Isn't that the point of marketing?" This mindset often leads to one of the most significant challenges people face when embracing visibility ads – the concept of providing value without immediate, direct conversions. Listen in to learn how your sales and business growth will become natural byproducts of these successful marketing strategies!  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, we're diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall marketing strategy. Every business should have these three layers in their marketing strategy! They work together harmoniously, allowing you to build an engaged audience, generate leads, and ultimately increase sales. While the execution of each layer will vary, the principles remain consistent. Listen in to find out exactly what these 3 layers are, how to implement them into your business and see your marketing thrive! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

It's been a while since we have discussed this specific ad strategy, but it's such an essential part of what we do for our clients and my own ads. Today, I want to dive deep into visibility ads. This ad strategy holds tremendous importance for your overall marketing efforts, and the best part is that you can start implementing it in just two days, even if you're new to running ads or haven't completed your funnel or strategy yet.  Too often, I see entrepreneurs and content creators spend countless hours creating content, only to post it on social media and hope for the best. Unfortunately, that approach can take years to gain traction due to the way algorithms work. Visibility ads change the game by multiplying your reach by tenfold or even twentyfold in just one day…and I practice what I preach. I've been running visibility ads every day for the past five years because they work. They're an essential part of my marketing strategy, and I encourage you to embrace them too. Tune in now to learn why these ads are an important layer of your overall strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m discussing three crucial elements that are often missing from most businesses' marketing strategies today. This topic has been inspired by the incredible success my team and I have been experiencing recently. Our clients are thrilled with the momentum we're generating, and the positive feedback from both Essential and Elite levels is pouring in. This made me reflect on what we bring to the table that many businesses seem to overlook, which leads to such a significant impact on their marketing strategies. These three elements - long-term and short-term vision, refining your messaging, and updating your "wrapping paper" - when integrated into your marketing strategy, can drive extraordinary results for your business. So, let's dive deeper into each of these aspects and discover how they can transform your marketing approach and take your business to new heights. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

For today’s episode, I’ll be diving into two key resources you can leverage to grow your business: time and money.  As we find ourselves approaching the halfway point of the year, it’s the perfect time to assess our progress toward our annual goals. Are we on track? Are we experiencing the growth we anticipated? These questions often lead us to reflect on how we’re utilizing our resources.  Throughout the episode, I’ll explore how the allocation of resources can vary depending on the stage of your business. I’ll also address the question of when to invest in paid ads and the importance of understanding your ideal customer and crafting a compelling offer.  I cannot emphasize enough the need to have realistic expectations and avoid making investments that could potentially jeopardize your business’s financial stability. Remember, every decision, even those that don’t go as planned, is an opportunity for growth and learning. Let’s dive in and discover how you can strategically leverage your resources to grow your business! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today’s episode, I address the challenge of converting leads into sales and provide insights on what might be causing the issue.  Marketing is an ever-evolving process that requires constant refinement and adaptation. As your audience and the industry changes, so should your offer and messaging. By staying attuned to your audience’s needs and making necessary shifts, you can create a dream offer that resonates with them and achieves outstanding results.  Tune is as I delve deeper into these factors and explore how you can overcome the challenge of getting leads without making sales, while also unraveling the simplicity behind effective marketing strategies.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today’s episode, I’ll be sharing five steps you can take to make a successful summer marketing strategy. By implementing these steps, you’ll be well-positioned to overcome the summer slump and seize the opportunities that arise during this time.  Your business cannot afford to slow down entirely if you aim for continuous growth. Listen in as I dive into each part and explore how to create a successful summer marketing strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many of us crave structure and predictability in our businesses. We meticulously plan our strategies, create to-do lists, and expect everything to go accordingly. However, the reality is that things don’t always work out as we envision. There’s a level of unpredictability when it comes to how people will respond to our marketing efforts, especially if we are trying something new. This is where the ability to pivot and adapt becomes essential. Throughout this episode, we’ll explore real-life examples and discuss how to incorporate the ability to pivot into your business and marketing strategies. If you’re ready to discover the most important strategy in your business and marketing, listen in. Let’s embrace the uncertainty and unlock new levels of success!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months.  During the summer, it's crucial to stay connected with your audience and understand their evolving needs. By embracing these seasonal shifts, you can leverage them to your advantage. This episode is packed with three high-level strategies that will not only keep your business running smoothly but also ensure effective communication with your audience, even while you're enjoying some well-deserved time off. I'll be diving deep into these strategies, providing you with practical tips and techniques to tailor your content, marketing, and lead generation efforts to meet the unique demands of your audience during the summer season. Listen in if you’re eager to learn more and hear some tips to help you create your own marketing strategy for the summer. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today, I’m diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most successful clients, I noticed a recurring theme. These entrepreneurs all shared five key traits that have played a significant role in their success, and I believe they can do the same for you.  Throughout this episode, we'll explore these traits in more detail and discuss how you can incorporate them into your own entrepreneurial journey.  Remember, success is not reserved for a select few—it's attainable for anyone willing to embody these traits and put in the necessary work. So, tune in to discover how you can cultivate these traits to unlock your full potential as an entrepreneur! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn strategist who has been running her business for over three years now. Her journey began as a side hustle while she was also working a full-time job. With her expertise in LinkedIn coaching and personal brand building, she soon realized the power of expanding her reach and making a great impact. Throughout the episode, Adrienne provides valuable insights and lessons she has learned along her journey, including the importance of consistency, perseverance, and the willingness to learn and adapt.    During our conversation, we uncover the strategies and mindset that have contributed to Adrienne’s remarkable success. Join us for an episode filled with inspiration, tips, and advice from an exceptional entrepreneur. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey started recording training videos inside her salon in 2020 during the lockdown, focusing on teaching other stylists how to bring on and train assistants. Recognizing the potential, she launched her platform, LG Education, in 2021, offering a specialized online assistant course. Lacey's unique niche offer quickly gained traction, attracting salon owners who were eager to improve their assistant programs. As Lacey's business grew, she recognized the need to level up her marketing strategies. Lacey and I discuss the power of consistency, showing up, and executing ideas quickly. Lacey's willingness to adapt and learn from her mistakes has been instrumental in her journey to building a thriving six-figure business. She emphasizes the need for continuous growth, recognizing the value of having a coach and mentor to hold her accountable and guide her along the way. Listen in to hear our inspiring and insightful conversation that sheds light on Lacey’s remarkable journey from a salon owner to successful educator, offering valuable lessons and strategies for entrepreneurs in any industry.  _______________________   Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential  

In today's episode, I’m talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care.  She quickly realized the challenges health professionals face in creating engaging content to support their clients. With her compassionate approach, Jeanne developed offers and products that address the needs of her community, providing them with valuable resources they previously lacked.  Join us as we explore Jeanne's journey, the importance of listening to your audience, and the power of staying focused on solving problems while continuously improving your strategies. Jeanne's story is a testament to the resilience and determination required to build a successful business while making a positive impact on others. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential  

On today’s Client Interview Series episode, I’m chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah shares with me her journey of transitioning from a traditional tax practice to an online business, her experiences with organic marketing and live launches, and her eventual move into paid advertising. Throughout our discussion, we highlight the importance of truly understanding your audience, nurturing relationships, and maintaining authenticity in your marketing efforts.  Join us as we dive into Hannah's marketing journey and discover how she achieved rapid audience growth through strategic advertising. Don’t miss this one!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

Welcome to the first episode in my new Client Interview Series! In this episode, I sit down with Mallory Nowak, a functional nutritionist. Mallory shares her journey in marketing before incorporating paid ads into her strategy and how it has transformed her business. We dive into the lessons Mallory has learned throughout her marketing journey and the power of understanding psychographics in reaching her target audience.  If you’re looking to gain insights from an entrepreneur who has successfully combined organic and paid marketing strategies, you won’t want to miss this episode!   _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

In today’s episode, I’m giving some insight into essential components needed to elevate your marketing strategy. Your business, your offer, and your values are unique, and a one-size-fits-all approach won't work. You need to craft personalized strategies that align with your specific needs in order to convert effectively. However, many entrepreneurs find themselves in a difficult position; they require marketing support but can't justify the cost. It's a frustrating situation, as handling marketing alone can be time-consuming and ineffective.   Tune in to gain a comprehensive understanding of the vital role marketing plays in driving growth and discover the essential components required for a successful marketing strategy.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter    Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

In this episode of the Not For Lazy Marketers Podcast, I’m exploring different strategies to generate revenue and create a cash infusion in your business. Building a strong foundation of trust with your audience, email list, and customers is a valuable asset that shouldn't be underestimated. Leveraging this existing trust can be a powerful way to increase your revenue without solely relying on acquiring new customers.  Let's uncover the untapped potential of your warm audience, existing customers, and email list. If you're looking to generate some cash or increase your overall revenue, you’ll want to listen in! This episode will provide you with specific ideas and opportunities to consider. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode, we'll be exploring the idea that not every opportunity is one that you should capitalize on. To navigate this decision-making process effectively, it's essential to have a clear understanding of your big focus and overarching goal.  It's okay to say "no" to opportunities that don't align with your big focus or won't have a greater impact than your existing efforts. Tune in for more valuable insights and learn how to keep pushing forward and making purposeful decisions in your entrepreneurial journey. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, we’re going to talk about an essential concept that is often overlooked. It’s easy to lose sight of the bigger picture, but by remembering the why, the promise, and the outcome, we can align our actions with our goals to create a more impactful and purpose-driven business. Considering the "why" can guide decisions, customize strategies, and create more meaningful connections with customers. If you're ready to shift your perspective, gain clarity, and harness the true power of your marketing and business strategies, then you’ll want to tune in! Get ready to take a step back, reflect, and rediscover the driving force behind everything you do. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In this episode, I’ve got some questions for you. If you can answer these questions, you’ll be able to instantly improve your messaging and marketing.  Join me as I dive into the concept of psychographics and its significance in defining your ideal customer. The real power lies in understanding their psychographics. Harness this power and you’ll learn how to transform your marketing and achieve remarkable results. Listen in! Listen in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strategies.  Instead of pausing marketing efforts, I’ve got some great recommendations that can help meet your audience’s needs.  Listen in as I discuss the benefits of consistent marketing initiatives and some repercussions that I learned from my own mistake. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Do you connect well with your audience? Today, I’m sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost sales. Strategies like using Instagram stories to showcase behind-the-scenes footage and your personality to create a deeper connection with your audience.  If you’ve struggled to remain authentic while standing out, and embracing what makes you unique in your messaging, listen in. I have simple strategies to help you create that connection, while remaining true to yourself.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

Today’s topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behind the scenes of six, seven, eight, and nine figure businesses, I can tell you that this is not the reality.  In this episode, I'll be sharing two hard truths: there is no such thing as a fully automated business, and membership funnels are not the easy solution that they're being marketed as. If you’ve wanted to dive deeper into the reality of building a successful business, tune in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today on the Not For Lazy Marketers Podcast, I’m emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected.  Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique qualities that are the true magic. The most successful people are those who harness their natural strengths, personality, and what they find enjoyable and effortless. While entrepreneurship is no walk in the park, grabbing hold of what comes naturally to you and utilizing it to succeed in your business is a must.  If you’ve neglected this area of your marketing, listen in as I walk through reflecting on your strengths and personality, as it defines your values, mission, and assists with your messaging, ultimately setting you apart from the competition. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome to the last episode of my series ‘Marketing Secrets Nobody Tells You’ where I’m jumping into what I believe to be the most crucial element of marketing - converting cold traffic. While many people may have heard of this term, mastering it is very different from other components of marketing, and is crucial for achieving a seven-figure business. The episode delves into how this type of conversion is distinct from warm traffic, which are people who have already built a relationship with you. People often follow the pathway of creating success with warm traffic but struggle to get past a ceiling because they don't know how to convert cold traffic. Consider whether you have been prioritizing this aspect of marketing. If your answer is nope, tune in! Mastering converting cold traffic consistently is key to growing your business. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

It’s day 4 of the series Marketing Secrets Nobody Tells You, and I’m dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful entrepreneurs and business owners face challenges, failures, and roadblocks, even if it may not be apparent to you on the outside.  Avoiding the pursuit of ease and complexity in marketing and business strategies is crucial to your success. Instead, start with simple tactics and assets that demonstrate the business's value propositions and concentrate on simplicity, which leads to success. If you’ve ever felt like marketing is easy for everyone except you, tune in. I’m easing those fears, and sharing personal examples of how I grew my business to nearly seven figures using simple networking, Facebook ads, and referrals.  

Welcome back to my Marketing Secrets Nobody Tell You series, where today I’m revealing one of the biggest (if not THE biggest) reasons why business owners fail to move forward: inaction. Not taking action on growing your list or following, and increasing sales will cause your business to go backwards.  Inaction is a recurring issue for business owners, especially those that are earning below six figures, and today I’m bringing you insights on how to overcome it. Trying things, taking risks, and not being afraid of failure is vital for your business to reach its full potential.  If you’ve ever been plagued by inaction, listen in as I share intentional and strategic ways to make moves in your business.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can take to conquer them in your own marketing. In case you missed it, yesterday we talked about what holds 90% of the weight in your marketing success, and today we will dive into where the answer usually lies when your marketing is not working. The answer is always in your messaging. A solid strategy will never work without really solid messaging, which is the foundation of marketing success. In this episode, we will define messaging, discuss its importance, and share some tips, secrets, and simple things you can do to improve your messaging. As a marketer, I spend a lot of time on messaging and it's one of the things I do so well, enabling me to get results quickly for my clients. Let's dive in and discover the secrets to improving your messaging to connect with your audience emotionally and drive marketing success. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

You voted, and I’m delivering! This week’s podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an action you can take.  Today, I’m revealing the secret that holds 90% of an entrepreneur’s success: the offer. While marketing strategies such as webinars and lead generation are crucial, the offer is often overlooked, causing you to miss out on potential sales. And, don’t think that you can just create an offer once and be done…continuously improving the offer to match the changing needs of your customers, competitors, and the market is a must. If you’re a business owner, you have an offer… so this episode is for YOU. Tune in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

Do you ever feel stuck in analysis paralysis? You know what I’m talking about…the constant “what ifs” and fear of making the wrong decision in your marketing that mean you end up doing nothing at all.  Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. That feedback is critical to growing a successful business.  In today’s episode, I’m diving into the importance of not getting stuck in overthinking, but instead taking action and making progress. If you feel like you have to have everything figured out before making the next move, listen in. This one’s for you!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy? Should you make small changes or is it time for a massive overhaul? With so many factors at play, it can be overwhelming to figure out what isn't working and what needs to change.  Today, I’m walking you through the process of diagnosing what is wrong with your marketing strategy and how to take action. We'll cover topics like fixing your offer positioning, adjusting your copy and creative, and making changes to your funnel. We’ll even discuss when it's time to completely throw away a strategy and start over. Don't miss this!  

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, who have followed along as I’ve talked through my wins, struggles, and insider knowledge.  Today, I’m reflecting on the components of podcasting that have helped me consistently produce content for the past 4 years and reach this amazing milestone. From transparency and consistency to valuable content and strategic planning, I’m sharing six takeaways that can help you build a loyal audience and grow your brand. Listen in!  

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I’m dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb.  From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you’ll want to tune in. I’m highlighting essential pieces to business success, and easy ways you can improve your marketing today.  Looking for Hirsh to support your marketing? http://helpmystrategy.com  Join me at my Exclusive Business Hangout, March 30th: http://hirshmarketing.com/openhouse  

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this bonus podcast episode with an exercise we did on the training.  A one-size-fits all strategy never works in marketing. Creating a custom marketing strategy tailored to your business’s unique needs and audience is a must, and this exercise can help you pinpoint where your individual strategy needs help.  This exercise is so freaking valuable.  Grab a pen and paper and listen up. Let’s audit your marketing strategy and identify areas of improvement together!   

If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don’t want it, and they try to change the offer…and then when that new offer doesn’t sell, they’re on the verge on giving up.  Oftentimes it isn’t the offer itself, but rather the offer positioning. Before you go totally recreating your offers, listen in. I’m uncovering the why behind your offer not selling. Things like: - Offer positioning  - Offer confusion - Buyer overwhelm - Lack of trust Addressing these issues will not only improve the offer itself, but will have your sales soaring. Tune in!  Looking for Hirsh to support your marketing? http://helpmystrategy.com  

What is your marketing strategy?  That sense of overwhelm you just felt when reading that question…you’re not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I’m jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Generation 3. Sales Conversion 4. Retention If you’ve been searching for a starting point for creating a successful marketing strategy that converts, this is it. Listen in!   Ways I can support: [Free] Join me LIVE to learn my proven formula for generating consistent leads & sales: https://www.hirshmarketing.com/training Looking for Hirsh to support your marketing? http://helpmystrategy.com  

I'm dedicating Day 5 of the ‘Marketing Questions Answered’ series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my:  Non-negotiable habits Time management techniques Daily intentions  I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I manage to fit everything in. Tune in now! Ways I can support: [Free] Learn how to create an offer that sells: https://www.notforlazymarketers.com/offer Looking for Hirsh to support your marketing? http://helpmystrategy.com

Welcome to the fourth episode of the ‘Marketing Questions Answered’ series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and practical tips for prioritizing and sustaining marketing efforts, even without a team or much help.  I even reveal what it looked like for me when I began my business, with a child in tow and no money to hire help. If you’re a parent or even have a full-time job, this conversation may resonate with you. I also discuss questions you should ask yourself to decide if you can have some support in your business (even if right now it feels out of reach). This episode is a must-listen for anyone currently feeling deep into entrepreneurship and are seeking practical tips to pull through the busy season.  

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads.  Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content. Listen in as I share my strategies for running visibility ads, tips on how to choose the best content to promote, how to create ad creative and copy, and how to budget.   

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I’ve compiled those responses and I’m jumping right in with the answers you need, broken down into easy pieces, in my series, “Marketing Questions Answered.”  In the first episode of this series, I’m answering how to create a winning ad that brings in leads. But not just leads that come in and sit there…leads that actually convert into sales. That’s what we all want, but how do we make it happen? First, having a clear, solid strategy as a foundation is an absolute must. After that? Listen in as I share the steps to nailing your ads and bringing in those sales.  

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don’t know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I’m sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and how to use it in designing your messaging to create connection with potential customers. Let's dive in!

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up.  Today, I’m sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understanding the customer journey - Leveraging social proof - and more.  If your marketing is struggling, and you just aren’t sure what’s missing, tune in!  

I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or maybe even both.  In today’s episode, I’m divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our society, the economy, and even how our businesses operate, and you have to be ready for those changes.  If you’ve been curious how to bring AI into your business, don’t miss this. I’m addressing the fears and the worries, and how you can adapt to AI in a way that is authentic and in alignment with your business and ultimate success. Listen in!  

If your marketing strategy isn’t setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I’m diving into the process of establishing a 90-day goal, and creating an exact strategy to execute and achieve that goal. I’m  highlighting the importance of leaving room for pivoting, adapting, and optimizing, and I explain why a clear focus for 90 days is essential to sticking with a plan and achieving success. Tune in!  

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too.  Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren’t doing this, you’re making a mistake…but you aren’t alone.  In today’s podcast, I’m revealing the top 5 mistakes even my highest level clients have made. If you’re ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!  

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today’s episode of Not For Lazy Marketer’s podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as an entrepreneur. It's real, it's raw, and you don't want to miss it. 

It’s day 5 and the last day of my 2023 Marketing Mastery series! I think I’ve saved the best for last…predictions and strategies for running paid ads this year.  One of the most common questions I hear in the digital marketing space is, “do Facebook ads still work?” In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads.  BUT, there are other platforms, too. If you’ve considered expanding where you are running ads (or if you’ve never run a single ad and don’t know where to start!), you’re going to want to tune in. I’ve got the information you need to decide where you should be putting your money and what will benefit your business the most. Listen in!  

Welcome back to my 2023 Marketing Mastery series, it’s day 4 (and if you’ve missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing.  I’ve noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messaging are still highly effective methods for nurturing and converting leads, and you could very well be leaving money on the table if you aren’t utilizing them properly.  Tune in to hear more about how to effectively use email and text messages in your marketing, what not to do, and what changes to make to overcome buyer hesitancy and achieve positive results.  

It’s day 3 of my 2023 Marketing Mastery series, and today I’m discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it’s enough to make your head spin if you don’t have clear direction.  I cannot stress more just how important it is to find the right strategy and tailor it to meet the unique needs of your business. If you aren’t quite sure what strategies you need to implement this year, tune in! You won’t leave this episode without a game plan.  

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I’m tackling everything content! Using organic and valuable content to strategically convert buyers is a “must have” piece to your marketing strategy. In this episode, I’m covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you show up, how you create content, and how you can improve. If you love actionable steps (and want to upgrade your content), listen in!

This week, I’m coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads.   My goal here on the Not for Lazy Marketer’s Podcast is to provide you with a comprehensive and practical guide to marketing, while cutting through the noise and focusing on what’s most important. Trust me, I know how overwhelming it can be to navigate the contact barrage of information about marketing, and I want to be your one-stop resource for all of your marketing needs. So sit back, relax, and get ready to level up your marketing game with the series. First up, million dollar marketing mistakes you DON'T want to be making. Tune in!  

If you’ve ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I’ve seen the same consistent things among friends and peers (and myself) when it comes to success, and I’m sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today’s episode isn’t one filled with massive changes you’ll need to make in your business, but rather awareness and alignment you can create within yourself. Tune in!

In today's episode, I’m diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns But the goal of nurturing is to maintain a valuable relationship with your audience and to create ideal customers for your offer. If you haven’t quite nailed how to successfully nurture your audience, tune in as I share how to build trust, provide no strings attached value, and convert your audience (over time!) into paying customers.

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That’s why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem.  That's what it’s all about: making the offer clear and attractive, and showing your audience the experience they’ll have and the outcome they’ll achieve. Listen in today as I share more about this strategy, the use of milestones, and what to change so you can sell more of your offer.

Today, I’m giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you’ve been curious about how you should be planning your marketing strategy, this episode is for you! It’s packed with valuable information that you can start using in your own business right away, such as: How to plan your marketing strategy without overcomplicating it Why you shouldn’t make your yearly planning super specific How often you should be planning  How I make promo decisions that bring results So grab a pen and some paper, and tune in!

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy.  I often see business owners make serious mistakes with their free offer, though.  Today, I’m coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill. If you have a lead gen offer that needs tweaking or you are in need of creating a lead gen offer, this one’s for you. Listen in! 

I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in my DMs. After many questions and quite a few conversations, I began to realize a general theme among each one: a clear strategy was missing.  A clear strategy for growing your business is crucial. Your funnel, email marketing, traffic sources, messaging, offers, and offer positioning…everything is wrapped up in your strategy.  And while a strategy can be simple, it’s not necessarily easy, and can even lead to a major feeling of overwhelm. Tune in as a share this vital information that so many people are missing, and where you can start on this foundational aspect of your business.

Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You’re not alone! I recently had a conversation with a client who was struggling with a lack of success in their marketing efforts, and decided to go back to the basics to help them regain confidence and rid that sense of defeat.  In this episode,  I’m diving into my 4 golden rules to guaranteeing marketing success…rules you can control, focus in on, and change in order to improve your results and achieve your big picture.  Listen in as I unveil simple and actionable steps to help you master these 4 golden rules, and reveal which rule is the most crucial for your success.

This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that both my goals and my company’s goals are achieved. Today, I thought I’d share with you 10 of those things I’m doing this year, so you can begin implementing them into your own 2023.  Things like: team building hiring mindset shifts designated CEO time metrics tracking breath work  …and so much more.  Tune into today’s episode as I dive deep into actionable steps, determining priorities, and the climb to $10 million. Buckle up.. it’s a long one! 

In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business success this year. From making a conscious effort to connect with your audience to setting powerful goals and tracking progress, these are key areas that are easy to overlook but can make a major difference in your success. Tune in to hear more about these crucial strategies and get a glimpse into the future of business. Whether you're a seasoned entrepreneur or just starting out, these 3 key strategies are valuable for every stage of your business.

Part two of my 2022 year in review is officially here. I’m revealing our successes from this past year and what I plan to carry forward into 2023. I’ll even be disclosing what I did that saved my business during a super worrisome time. Plus, I have a special announcement - something I have never done before! Tune in for a candid and informative discussion on business strategy and success.

The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, discovered more fun, and made memories every month in my personal life alongside learning invaluable lessons in my business. Join me today in the first part of a two part series where I recap my year, talk about the mistakes that I made, lessons that I learned, what didn't go well, and what went really well. On Thursday we will dive into the latter part of my year and focus on more specific lessons. I hope you enjoy this podcast series as much as I do, tune it now!

My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, “3 Things You Can Do Now To Positively Impact Your Marketing”. The content is still super relevant to right now and will leave you with 3 things you can do instantly to improve your marketing. If this is the second time you're listening to it, I guarantee you'll get something new out of it that you needed to hear today. If it's the first time, you'll definitely get some amazing gems that you can apply right now. Listen in & enjoy!

Today I’m sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully recognize who I was. I've grown so much as a person and as a CEO. The lessons I share today can be applied to not only my business, but all aspects of life. Listen in as I open up about my personal struggles, victories, and what consistent themes I noticed in my business. Let me know which one resonates most with you, send me a DM on instagram @EmilyHirsh.

Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off.  Today's episode is inspired by a message I recently received from a woman who is frustrated with her marketing and the advice I gave her. I want to share with you the importance of understanding your customer's journey, identifying gaps and how to fix them. Tune in as we look into some of the first steps you should take when you feel like your marketing might not be working.

Is your business ready for paid ads? You might think I’m going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you need to be filling before you pull the trigger. Timing is everything and while the answer to this question isn’t black and white, there are 3 main ways you should be growing your business visibility before you decide to start using paid ads. If you are debating if this is a good time in your business to be putting money into ads, then this episode will provide you clarity and a TON of value. Listen in to find out more!

We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along with your goals. But where I see most people lack in this process is being specific. When you hit the ground running in the New Year, what are you actually going to be doing? What habits, what goals, what actions? Join me as I walk through my top 5 steps that are essential to a specific marketing strategy and how you can set an action plan that will lead to results going into 2023. Plus, I share some inside tips that I will reveal in my live intensive workshop coming up this Thursday. Listen in, you don’t want to miss this episode!

Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t!) is vital moving forward. We ran over 35 Black Friday promotions between all of our clients, and we absolutely crushed it this year. In fact, we generated over $700,000 in revenue, so far.   Compared to last year, ad costs were down and sales conversions went up, and we saw some of the best results.  If you want some behind the scenes on how we were able to capitalize on warm traffic (and the work you’ve already done this past year) to produce such incredible results, you’ll want to listen in! I dive into CPM’s, timing, audience, consistency, copy & creative, and more, so you’ll be in the best position when Black Friday rolls around next year!

I’ve witnessed so many businesses just stop marketing during December.  Not because they wanted to…but because they assumed no one would be buying during December. They wrote the month off as a loss before the month even began.  That doesn’t have to be the case.  You CAN (and should) go into December with the mindset of “this can be the BEST month of my year!” If you’re wondering if your sales will take a dip during the upcoming holiday season or what you should do to make December the best month of your business year, listen in! I’ll be shedding light on that, throwing in some tips, and sharing what questions you need to answer to succeed this month. 

Over the past couple of months, I’ve been spending some time on TikTok silently observing. If you haven’t quite realized it yet, here’s a truth bomb: TikTok and Reels are the new TV. People have literally traded their typical television time and are simply consuming social media videos instead.What does this mean? People are looking for exceptional storytelling, entertainment, hacks and tricks and skills, and they are loving the way TikTok delivers those to them. If you are wanting to use TikTok to gain followers and advertise, you have to create the content the platform and users want. Based on your business, how do you produce what they are looking for? If you have considered (and you should!) using TikTok or Reels as a means for promoting your business, tune in to hear why your ability to story-tell and create incredibly engaging content is a must, and how this shift in digital marketing will impact you.

Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren’t they moving as quickly as me? If I was doing this, that would never happen.  I could do this faster if I did it myself. Ugh, I can’t believe this!  If you’ve thought those thoughts or even said them aloud, you aren’t alone. I’ve been there too. A while back, I made a massive mindset shift around those thoughts and feelings. I realized that having those negative thoughts and conversations did nothing good for me, my team, or my company. I wanted positivity, productivity, and gratitude instead.  If this is something you are struggling with, listen in to find out how you can walk away from the negativity and frustrations, and take positive action that will impact your business (and you) for the better. ← This is life changing. Tune in!

Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing.   Most people still have email on their phone, still scroll emails throughout the day, and your name being in their inbox will keep you at the top of their mind.  With the addition of social media, I honestly think people have truly lost sight of just how impactful email marketing can be.  Here’s what I know to be true - your email list is an asset.  If you have leads that open up your emails and consume what you send, you will never have to worry about your business. All you have to do is serve those people and solve their problems, and the sales will keep flowing.

In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales conversions.  It’s probably not a surprise that the number one way to increase your sales conversions is to increase the amount of engagement, conversations, and positive interactions you’re having with your audience and leads.  The goal is connection. Makes sense, right? But HOW to do that, and how to do it really well, isn’t always as obvious. So if you are looking for tactical ways to build those relationships with your audience (and in turn, increase those sales conversions), look no further. This episode is chock-full of strategies that are working right now in our client accounts, and you can implement them today.

It’s day 3 of my 2022 Secret Strategies series, and if you’re using webinars but struggling with LOW show up rates, this one’s for you.  When I first began hosting webinars years ago, you could easily get a 35% show up rate, and today that number has dramatically declined.  Even with that shift, it IS possible to increase your show up rate and create strong engagement. In today’s episode, I share valuable strategies (like not offering a replay!) that will help you avoid common mistakes and improve the overall success of your webinars.

In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical strategies. First, my cash infusion strategy. There are going to be times when your business needs to make some quick cash. Implementing my cash infusion strategy by leveraging your existing audience is the best way to get that cash flowing, and FAST.  Second, how to improve stagnant results. Have you ever had something that worked SO WELL in your marketing just quit producing results? If you weren’t sure how to respond when those results plummeted, this episode is for you. Listen in!

This week I’m coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how much they appreciate the tactical, cut to the chase, “go do this,” “execute these,” types of episodes, and how deeply valuable they are.  With that in mind, each and every day this week I’ll be walking through incredibly tactical strategies that you can take and implement in your own marketing.  Our first secret strategy is how to increase your business profits with your existing audience. This is a strategy that is so simple (because you’ve already done much of the work!), yet so many miss out on the potential here! Tune in as I share tips on shifting your mindset to create more of your ideal customers from the list you already have.

We all know that feeling in business where you’re afraid to say no to an opportunity that equals money. You and I know it well…that desire to say yes to each and every person even if they aren’t your ideal customer.  Money is the scorecard for business. It equals success. So, I should be saying yes to everyone, right?   Here’s the reality ——> Business is always the long game.  Your brand, your name, your reputation is all you have. If you start saying yes to sales that you can’t actually get an amazing result for because you made an exception..it’ll catch up to you and your overall reputation. This, in turn, will hurt your sales, your business, and your ultimate success.  Listen in for more on why and when you just need to say no. 

Can you believe the end of 2022 is almost here?!  As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between all of the busyness this season brings.  You may be looking for strategies to help your business… - hit those end-of-year sales goals - generate a quick surge of revenue - capitalize on the leads you already have …during that end of the year push.   In today’s episode, I’m sharing FIVE tactical strategies you can incorporate in your business to end 2022 stronger than where you’re at today. Tune in! 

Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content...  If you're not seeing these numbers grow week over week with quality, ideal customers, then it's time to take a look at how you can change that. (hint: let's look at some actions you can take to bring more consistency and value to your audience) Honestly, this should be your #1 marketing priority.  Listen in to today's episode as I dive deeper into why growing your warm audience is so important and how your business can reap the benefits.

Live launches are CRITICAL. Yes, critical. They are THAT important.  I know you’ve heard from other places that live launches suck and that automating is the best way to go…and I agree that having an evergreen funnel in place IS a necessity.  But, when you look at sales conversions and the success of live launches, the live launches are almost always more successful than evergreen. You simply can’t replicate the energy of a live launch into an evergreen funnel. The data speaks for itself.  Listen in on today’s episode to hear more about what I consider the ultimate sales strategy, and why having that live launch component is essential for your success. 

We all know what goes into successful marketing, right? There’s your strategy, your messaging, understanding of your ideal client, plus your actual offer and how you’re going to position that offer.  But there’s more.  My team and I recently sat down and looked at our most successful clients and what they have in common…and it turns out that what they have in common are things that you, the business owner, can fully control.  Tune in to this episode where I dive into the top 2 things our most successful clients do, and how you can begin implementing them in your own marketing right now.

I’ve observed many business owners struggle when it comes to creating intentional content.  - and here’s the deal - Creating connection through content needs to be at the top of your priority list. Why?  Because content creates attention on your brand and attention is the currency of today.  Everyone, every business, everything is fighting for your ideal customer’s attention. This is a place where you have no choice but to show up and show up WELL.  Now listen. No one is saying you have dance, or be silly, or do things that aren’t in alignment with your audience, but you DO have to:  show up consistently   provide value intentionally connect with your audience If you have difficulty with content creation, or have lost track of why you are even creating content, tune in. This one’s for you. 

Today’s episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much needed change.  ..and this last week? You guys, this last week has been completely transformative.  If you’re anything like me - constantly on the go, at capacity always, stress upon stress, living in a state of controlled chaos - then take a deep breath and listen in. These lessons I’ve been learning are for you, too.

I hope you’re ready for this, because today’s episode is one of my rants. It’s a topic that lights a fire in me, because it just isn’t talked about enough. In fact, people will rarely tell you this because it isn’t one of those feel good things, but I will: Either do hard work, or get out of business. Go all in, or close up shop. Marketing isn’t easy. You can’t just sit back and hope things will work for you. You can’t refuse to make changes, pivot, or sacrifice. Honestly, that’s all bullshit. Join me as I share about difficult seasons, all the hustle I’ve put in, and how to create success no matter what is thrown your way.

Webinars are an art. An art of selling.  Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whether in the form of a webinar or through a conversation.  If your sales aren’t where they need to be, improving your webinar could be one of the single most important things you do to change those conversions.  In today’s episode, I’m sharing with you 3 ways you can improve your webinar, provide incredible value, and avoid losing money along the way. Listen in!

In today’s podcast, I’m sharing a BIG shift we’ve seen in marketing recently….and seriously, it’s a HUGE deal.  I had a feeling that this change was occurring over the last month, but I wanted to confirm it was true before bringing it to you. I spent time talking with my team and pulling data,  and I am so excited that what I thought was happening, IS happening.  You’re going to want to hear this. Tune in!

As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there’s a ton of opportunity sitting right in front of us.  Over the past few months, I have been on the frontlines creating strategies for our Elite clients. Working on these strategies has made me realize that what’s simple to me,might be the missing piece for some of you.  Connecting your funnels and offers is a simple, yet crucial step in making more sales. In today’s episode, I’m sharing how to weave your funnels together, why this generates more sales, and what questions you should be asking to ensure you are providing your customers an absolutely epic experience.

Today, I’m bringing back my most downloaded episode from this past year, and it’s all about LIES.  More specifically, the lies the industry and other entrepreneurs are telling you.  I see behind the scenes of A LOT of businesses, and I have seen A LOT of hypocrisy. Hypocrisy that sets impossible expectations for entrepreneurs like you.  Listen in as I weed out the lies, ditch some of the worst advice, and uncover the truth.

Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don’t miss this), even when things ARE working, it is crucial that you still be refining.  We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my ‘Behind the Scenes’ series to hear why optimization is a must, and what immediate steps you can take to see major improvement in your marketing.

I’m back with the 5th episode in our ‘Behind the Scenes’ series, and today I’m sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven’t listened to the previous 4 episodes in this series, go listen. Those episodes are vital to the success of your paid ads. So many people make the mistake of jumping right into paid ads without having: - a solid strategy - excellent messaging - set projections - copy and creative that stands out …and their paid ads are a total bust. These are key pieces your marketing can’t afford to miss. Once you have that initial framework in place, let’s dive into the next step.  In this episode, I’m sharing paid ad secrets that are so simple, yet no one does them (not even most marketing agencies). These are secrets that will launch you straight to success. Tune in!

95% of the clients who come to work with us are struggling because they don’t know their numbers, and knowing your numbers is critical to achieving your sales goals.  At Hirsh, we eat, breathe and sleep numbers. In fact, it’s where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do it all again.  Let’s recap. That’s: —> Projections —> Collect Data —> Make Decisions —> Repeat This 4 step process takes the overwhelm out of marketing and makes it simple.  If you aren’t crystal clear on your numbers, or if your marketing efforts have felt like throwing spaghetti at a wall, tune in to hear more about this critical component on day 4 of my “Behind the Scenes” series.

It’s day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates.  Yes, you heard that right. Those copy and creative templates you are following?  Throw. Them. Out.  Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn’t sound a thing like anyone else’s.  If you want to stand out far above the noise and garner the attention of your ideal customers, you must be unique.    Tune in to hear why: - attention is currency - overcomplicated copy isn’t stopping the scroll - refusing to outsource may be hurting your business - testing isn’t optional - your copy and creative must bring out emotion - and MORE.

If your marketing strategy isn’t bringing in and converting leads, then something isn’t working…and I’m willing to bet it’s your messaging.  Messaging is how you talk to your audience; it’s how you connect with your leads; it’s how you sell your offer; it’s how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers.  In this second ‘Behind the Scenes’ episode, I’m explaining exactly what those components are, why your messaging needs consistent refinement, and what to do if your messaging just isn’t working. Listen in!

Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I’ve spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the marketing realm that they aren’t even sure where to begin with their own strategy.  After years in digital marketing, I’ve discovered that the best way to create your perfect marketing strategy is to separate from all that noise and focus on your ideal customer.  Tune into this first episode of my new ‘Behind the Scenes’ series, as I reveal what important questions you should be asking yourself about your audience…questions that will literally make your marketing strategy come to you.

In everything, there are seasons and cycles.  In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren’t necessarily going to work during the recession.  In the digital marketing world, we are in a cycle, too.  The online space has been booming over the last few years, and the demand for high-ticket services were at an all-time high. Business owners desired done-for-you, VIP services, and weren’t willing to show up for anything less.  That is changing.  With buyer hesitancy skyrocketing and profits down, 90% of people aren’t jumping on those high-ticket offers....and if you only have high-ticket offers available, you are going to end up leaving a LOT of money on the table right now.  In today's episode, I'll show you how to support those who aren’t ready for your highest offers, and uncover what strategies are making a comeback in this season of digital marketing.

Are you constantly looking for a “one size fits all” solution to your marketing, hoping to just plug in your information and be on your way to sales?  Maybe you’ve even signed up for programs that promise you immediate success with their “perfect blueprint” only to be met with disappointment?   I’m here to tell you today that there is no successful marketing strategy that is simply a plug and play.  Why? You are unique.  Your business is unique.  Your offer is unique.  The audience you target is unique.  Your marketing strategy should be tailored to fit the unique aspects of you and your business.  It’s time to tune in, push the gimmicks aside, and discover what may be hindering your success in marketing AND costing you time and money.

Marketing is always changing.  What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make changes where needed as quickly as possible.   In this podcast episode, I’m sharing with you 6 things that ARE working right now in strategy and in ads.  Things like: - Cash Infusions - Increased Offer Value - Carousel Ads and more!  Tune in to hear how you can implement what’s working into your marketing strategy, and see a difference in your results. 

On today's episode, I’m going back to the basics. You’ve heard me say, “Marketing always works, it’s just a matter of when,” and it’s true. Marketing DOES always work. You don’t have to rack your brain wondering what complex plan to put into place to make it happen.  I have a simplified method that will instantly improve your marketing results:  —> Set Projections —> Gather Data —> Take Action If you aren’t following these steps in your marketing, or worse…you’ve just been throwing spaghetti at a wall hoping for positive results…tune in to hear how you can implement this proven method and reach your marketing goals.

As a business owner, I’ve made mistakes. Mistakes that cost me millions.  MILLIONS.  I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.  The past few months have been a life-changing journey for me. I’ve been reflecting, rebuilding, revamping, and getting back down into the trenches of my business. Today, I’m ready to share the two big mistakes I made (and the incredible lessons learned) with you. Listen in! 

The economy has entered a recession, and for those in the digital marketing space, it seems we’re all encountering the same questions:  How will this impact my business? What in the world of digital marketing will change? Could we have been more prepared? What strategies do I need to implement? Do I need to panic?! In this episode of Not for Lazy Marketers, I am joined by Ryan Deiss, the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Listen in as Ryan gives his thoughts on those questions, reveals insight on the past and present, and explains what you should be doing to ensure you are propelled to the top when the economy shifts once again. 

In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?  I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line.  Tune in to this episode where I shed light on what should be non-negotiable in your marketing during a recession, and how you can continue to see the growth of your business in a buyer-hesitant market. 

What if your marketing doesn’t work? What if you spent countless hours working through your offer and strategy, created all the promotional materials, sent out dozens of emails, posted on social media, and you didn’t sell a single thing?  If you read those words and immediately thought, “I’d be a failure,” you’re not alone.  Tune in to today’s episode where I uncover what the real failure is, show you where your value truly lies, and explain the mindset changes you must make when your marketing isn’t working. 

The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecting your business and its growth.   Building relationships. Leveraging audiences. Pivoting offers. Shifting focus. Clear vision.   In this episode, Russell Brunson, the CEO and co-founder of ClickFunnels, breaks down the secrets behind his multi-million dollar business and what you should do to advance success in your business during an economic downturn.

If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong.  I’m NOT about the hustle (Gary Vee)  mentality, but it’s nuts to think that you can create a completely passive business that never struggles and has no pivots ever. When you sign up to be a business owner, you are going to have to put in the work and show up and realize there are ups and downs, ebbs and flows, and you still have to CHASE the success and pivot your offers sometimes.  Tune in to hear this raw and real episode about struggles and insights and the important conversations that need to be had around these topics.  

Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn’t go well, but with our support in MLAP, she created that success. She did NOT let her previous failure determine her business’ future and didn’t let it stop her from figuring it out.  In this episode, she breaks down what went wrong, and then what she did to make sure things went REALLY right - to the tune of a 6-figure launch. 

Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable.  Because what’st he purpose of your business? It’s to HELP others. AND to fuel your lifestyle and financial goals and help your team feel financially secure as well.  And when things feel HARD - tune in to find out how Haley drives through the HARD things and how you can do this too.

As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away.    When these seasons hit, I do these THREE things to make sure I can refocus, recenter and realign with my purpose so I can snap the heck out of it and get back into momentum. Tune in to find out what they are so they can help you when you’re feeling this constraint as well.

Want to get better results for your marketing fast? You need to check where you’re not being clear and compelling in your marketing message. The good news is, you don’t need to be a world-class copywriter to fix this. Just do this quick exercise, and your messaging will get better fast.

  Pivoting is the ultimate advantage for small businesses.   Instead of having to go through multiple committees, you can change your direction any time you need to, and do what’s necessary to give your market what they want.   And it’s getting more necessary with a recession looming on us, and buyers being more careful than they’ve been in over a decade.   But there’s a danger in pivoting too much, and that’s losing your focus.   Tune in to discover the difference between both.

Can you really guarantee success in your business?   I believe you can.   Today’s episode takes you through a part of Emily’s journey since she started out, and the building blocks that make it possible for her to do an hour’s worth of work and collect over $20K in revenue.   Unlike gambling, business does not depend solely on luck. You can stack your odds in your favor, and that’s what this episode is about.

Are you getting everything you can out of your marketing efforts?   I always say that marketing always works.   And you can always make it work even better.   That’s what you’re getting in today’s podcast.   I share 3 things you can do that will make your marketing work better, and they don’t take a lot of time (or money) to implement.   Tune in to find out.

As entrepreneurs, we’re action takers.   When we have a goal, we move fast to create a plan, and do whatever it takes to achieve our results.   That’s why we work so hard, and why we have lives most people out there don’t have.   Lately, results are harder and harder to achieve.   We’re having to work more this year to get the same results as last year.   Tune in to discover why results are being delayed in every single business, and how to adjust your mindset to make your business grow because of that.

When is it time to change an offer? I have a saying which is “Do 1 offer until you reach 1 million dollars”. I’m not going against my own teachings here, but there’s something else going on. The conditions in our market are changing, and people are holding on to their money. So you need to be careful about how you’re promoting your offers, or else their effectiveness will diminish until you reach months with $0 in sales.   Tune in today to discover how to know when an offer needs to be changed.

Every CEO must hear this.   The “set it and forget it” model of running online businesses is long gone.   It’s a fragile model that can only exist if all businesses are having an easy time.   But when things get tough, the businesses that set it and forget it close their doors, and the true leaders are the one who stay.   Don’t worry though, by following the basics on this podcast episode, you’re almost guaranteed to make your business grow and succeed in the years that are coming.   Tune it to find out.

Running ads online is not like it used to be.   Not that long ago, we saw returns of 6:1, 10:1, even 20:1!   Because of market saturation, heavy competition, and businesses willing to invest a lot into client acquisition, getting a high return on your ads is getting tougher.   But it doesn’t have to be.   Tune in to see how we’re able to take a 2:1 return on ad spend, and use it to bring us customers for months (and years) to come without increasing our ad spend or using complicated methods.  

Ever since businesses went online, they forgot about one thing that creates trust with people.   And the more you do it, the harder it will be for you to bring new clients into your business.   Rule #5 reveals how to lower buying resistance from clients, even in the middle of a recession.

Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It’s the big elephant in the room online marketers want to ignore. And those who do, tend to break the trust of their clients, and their businesses never recover from it. Tune in to this episode and find out what real businesses are doing to stay ahead of the game.

  Whenever you see diminishing returns in your marketing, what's the best thing you should do?    You should change what you’re doing, right?   But what do you change it to? If you just start doing random things, you may end up worse than you started. That’s throwing spaghetti at the wall hoping it will stick.   Rule #3 shows you what you must focus on when marketing results start to fade.   Tune in to discover how to fix your marketing.

Garnering this one thing is key when marketing stops working.   Today I talk about what you should do when you need more leads, more sales and more clients.   Taking more action, and building out more funnels is the wrong move because you’ll waste your energy trying to do something, anything so things get back to normal.   In doing that, we miss this simple ingredient all businesses must have if they want clients to come to them for the coming years.   Tune in to discover Rule #2 Of Marketing In 2022.

When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend to lose touch with a fundamental part of their business.   This will put you in a downward spiral where, the harder things are, the harder they’ll get.   Rule #1 shows you how to get back in touch with the basics of your business so you can thrive no matter what.

If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you.   It’s a State Of The Union of what’s happening right now in the digital landscape, and what you must do if you feel like nothing is working.   Because as entrepreneurs, we have no choice but to succeed.   Even if all odds seem to be against you, I’ll show you how to gain some perspective, and how to think about online marketing to stand out from the crowd.

Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those of us who choose excellence, we’ve figured out how to succeed despite these setbacks.   Today I’ll show you   Why doing business online today is harder than 2 years ago, and how to take advantage of it What you should focus on so people can’t help but buy from you (it’s not marketing, it’s something else) The value paradox that repels buyers from your business

  What do you do when you’re up against a problem that seems impossible to solve?   We just ended a launch, but the ROAS was less than I expected.   It was profitable, but not at the level it should be.   So I decided to use a method to generate ideas that I had neglected for a while.   In the end, I had more ideas than I knew what to do with, and I want to share it with you.   Join me today so I can show you    How to get unstuck every time a problem comes up that seems impossible to solve Why you shouldn’t throw out bad ideas when a problem comes up The contradictory nature of working in your zone of genius And so much more…

I tried MDMA for the first time and it changed my life! This episode isn’t about marketing BUT if you are a CEO or business owner and are interested in personal development, you will get a lot out of this episode.    MDMA truly transformed how I view myself, my work, my team, and the world. It was like having 20 years of therapy in 4 hours -- but also somehow more profound!    Check out this episode to hear the whole story, process, and my continued processing of the event! 

Don’t let stubbornness kill your marketing! If your marketing strategy isn’t working, it’s not time to double down just because “it worked a year ago.” The digital landscape changes rapidly, and that means you have to diagnose what’s not working and take action as fast as you can. So, I decided to do an episode dedicated to helping you figure out what might not be working! Don’t be like most biz owners. Learn how to pivot like a boss and make sure your marketing works no matter what! 

It's the 400th episode of The Not For Lazy Marketers Podcast, and I'm celebrating by doing something a little different.    I peel back the curtain in this episode, get super vulnerable, and share my 6 secrets to success. These are 6 things that are part of who I am, my routine, values, and the way I live my life that I believe directly contribute to my success. Warning: these are secrets that work for ME. So take what feels aligned and leave the rest. Let's celebrate this 400th episode! 

People always ask me what I love about growing a team AND what makes it the most challenging. While building a team comes with a ton of responsibility, headaches, and frustration, it also is absolutely incredible to be a part of something that you could never create on your own!   Which is why today I’m sharing a BIG mistake that CEOs frequently make (including me) that robs you of that experience and blocks so many magical opportunities and ideas. 

Entrepreneurs everywhere are freaking out about rapidly increasing ad costs. And sure, prices have increased. But instead of panicking, you can listen to this episode where I’ll break down the system we use to decrease our client’s ad costs AND an entire case study of how we took a cost-per-lead from $60 to $6. We’re covering all the gritty details, so turn into this very meaty episode! 

Do people click on your free offer but then don't sign up? Are you struggling with your conversion rates or getting any attention at all? Then it's time to ask yourself this ONE question.    I promise once you can answer this question (and implement the answer in your messaging), you will see a massive increase in your marketing success. Guaranteed.    This episode is short but powerful. Listen up! 

In this final episode of the Marketing Momentum Podcast Series, I expose the LIES we all see on Instagram and Facebook and how believing them is actually holding you back (and making this process so not fun).  It's gonna get pretty ranty up in here, so strap in.  It's time to ditch the hype machine, get back in the driver's seat, grab the wheel, and take back control of your future.

Everyday you don’t make progress in your marketing you’re losing money.   But don’t worry, there’s some quick & simple solutions I’m offering in the fourth episode of the 2022 Marketing Momentum Series! Speed is the name of the game when it comes to cultivating a proactive approach to marketing and more cash flow in your business!   If you want to learn what you should be taking action on everyday and how to speed up your business growth you’ve gotta listen to this episode!

Marketing rules and trends come and go, but the most powerful tool will always remain — MESSAGING.   In the third episode of the 2022 Marketing Momentum Series I am diving deep into why messaging is so important and how to keep your business thriving no matter the marketing climate.   Tune in to hear how to improve your message, consistently use communication to connect with your audience, and always stand out from the crowd.

How do you up-level your marketing game and grow your business...CONSISTENTLY?   With this 3-step audit I teach you in the second episode of The 2022 Marketing Momentum Series! It’s a simple, repeatable strategy to make sure you are improving your marketing (aka bringing in more leads & sales).   So grab a piece of paper or open your Notes app and dig into this episode!

Ch-ch-changes! Digital marketing has completely transformed since 2021, and the changes will keep on coming!    In this first episode of The 2022 Marketing Momentum Series, I discuss the 2022 Marketing Mindset you need to adopt if you want to see success in 2022. AND I'll reveal the MOST important thing you must focus on to bulletproof your marketing and survive future changes!   

We all have the same amount of hours in a day” — you’ve heard this one right? Well, it’s absolutely true!    In this episode, I talk about exactly HOW you can maximize your time for your business (+ all the important things in your life). If you’ve been struggling with wondering where the heck your time goes everyday, then this episode is a MUST LISTEN for you!   Tune in to hear my top tips on staying strategic with your time, prioritizing what’s most important, and how to “fit it all in.

Want to know if Facebook ads are too expensive right now? Curious if they are still effective?  Wondering if you should even try? Then you HAVE to tune into this episode. People ask me multiple times per week if ads are too expensive, so we are dedicating an entire episode to that question.    Inside, I break down lots of misconceptions about ads, how to adjust your strategy to succeed in today’s reality, and answer the question if ads are too expensive! 

Ready for an Emily-style rant? Today I’m going HARD on this idea of PASSIVE INCOME.  Everywhere online I see people promoting the idea that you can create a course, launch it, and keep making money without any effort. That has NEVER been true, and it's even less true today. In this episode, I seriously bust the passive income myths and dive deep into the mindset you need to adapt if you're going to build a lasting and successful biz based on reality. 

I brought my Dad onto my podcast!  Join me for this very special interview where my Dad shares some of the BEST advice from his 25+ years as a serial entrepreneur, what he wishes he knew when he started, aaaaannd maybe even some secrets from when I was a kiddo.    I always learn something insightful every time we talk, and I’m so excited to share some of his wisdom with you!

Curious if Facebook Lead Form Ads even work? We ran a series of tests, so you don’t have to!  The results? Not as clear-cut as you’d think.    Join me for this episode where I break down how we ran our tests, all the exact results (with LOTS of data), and how to decide if these ads might work for you!

Nobody is good at everything. Personally, I'm terrible at networking!    It's so easy as an entrepreneur to get distracted by everyone else's strengths and think you need to focus on your weaknesses to grow.    But the opposite is true! It's far more effective and efficient to focus on your STRENGTHS and downplay your weaknesses.    Check out this episode, and I'll break down personal stories from my CEO journey and share how you can build a business that suits YOU. 

Unless you're raking in over a cool million in revenue, you should only be marketing ONE offer. However, you also have to continually create fresh content, so your audience doesn't become bored.  So...how do you do this without tearing everything down and starting fresh each time or making massive changes to your offer?  I break it all down in this episode! 

Feeling overwhelmed at the thought of HOW to achieve your goals?   I feel that way sometimes - but then I use my 3-step process for getting OUT of overwhelm and into momentum so I can achieve my goals.  You do not have to stay STUCK - ever. You can use the process I have used over and over again to get me to where I am today - a healthy, happy mom, wife, and multiple 7-figure  business owner who can CRUSH her goals over and over. The most powerful thing you can do is take control of your goals and how quickly you can achieve them. Tune into this episode to learn exactly how!

Does marketing feel like gambling, like it’s ruled by luck & hope, or like you’re just throwing spaghetti at the wall to see what sticks? I promise you, it doesn’t have to feel this way.  In fact, there is a marketing strategy that puts you in the driver’s seat (aka you aren’t doomed to be at the Facebook algorithm’s beck and call). Listen to this episode where I explain exactly HOW you can take control over the marketing process in a way that feels empowering and leads to higher conversion rates & sales.

Feel like you’ve tried EVERYTHING to increase your sales, but nothing seems to work? Don’t worry, you’re not alone – I’m here to help! In fact, I want to share with you a step-by-step strategic sales process that will help speaking to, nurturing, and selling your offers to your ideal clients a piece of cake. So check out this episode to learn how to improve your sales process (and the processes that come before it), massively increase your sales, and impress your clients while you’re at it!

Did you know lead generation can be easy for ANY business? When you follow our clear, step-by-step approach for strategic lead generation – it is! This strategy will put you in the driver’s seat, bring new leads to your email list every single day, AND won’t require you to constantly be on social media. Listen to this episode to discover a strategy that you can tailor to YOUR specific business to generate CONSISTENT leads in four simple steps starting TODAY.

If you’re desperately trying to grow your audience, but aren’t seeing the qualified leads roll in… Then you need our incredibly simple system of using paid Facebook ads to help you grow an audience of buyers without being on social media 24/7. This approach involves very little time and money AND involves using valuable content you most likely already have — meaning, this works for ANY business at ANY stage. Check out this episode to start consistently growing an audience of ideal buyers TODAY!

Sick of the social media hampster wheel but worried Facebook ads will just eat all your money?   Then discover our super simple, straightforward approach to using paid Facebook ads to turn your lead generation on autopilot!  This system works for ANY business. (Even if you’ve been told not to use ads until you have a bigger following or make more money!)  Check out this episode and discover how to combine a paid ad strategy with your organic efforts to create accelerated and consistent growth! 

Discomfort.  A topic nobody really, really likes to talk about. But I do! Because without embracing discomfort, you cannot grow as a person, as a leader, or as an entrepreneur. I’m actively working to develop myself into the CEO of a $100 million company, and the ONLY way I’m going to do that is to embrace discomfort every day.  From 5 minute cold showers to taking on enormous financial risks, I LOVE leaping out of my comfort zone. And I hope this episode inspires you to do the same.

Are you deciding between a live launch or an evergreen launch? Then you NEED to listen to this episode for some serious live launch tips. Inside, I’ll share the pros and cons of both, the questions you MUST ask yourself to make an informed decision, what businesses are probably ready to launch live, and my process for deciding a launch strategy. More goes into this decision than you might think! Listen and get the skinny. 

Do you feel like Facebook Ads are like trading the stock market? Then you HAVE to tune into this episode. I'll share my CEO tips on how to get back in the driver's seat and take CONTROL of your data, budget, and results.  Digital marketing is not gambling. It's a process. And when the process is followed, you cannot fail.  Remove the fear, apprehension, mistrust, or pure panic around spending money on Facebook advertising and tune into this particularly empowering episode!  

What kind of experience do you want to create for your audience?     That’s the question you should be asking yourself at EVERY stage of your business!  Because marketing is ALL about creating an experience!    In this episode of the Not for Lazy Marketer’s podcast, I dive deep into the different experiences you can create, how to build an epic and aligned experience for YOUR specific audience, and how to turn that experience into sales!

Want to know where MOST people mess up in their marketing?    In HOW they talk about their offers.   This is a mistake I see almost every business make, and it's even something I struggle with myself. Because deeply communicating your offer is truly the most challenging part of messaging and the MOST important.   Tune in to this episode to learn how you can dodge this mistake and revamp how you talk about your offers (paid and free) in ways that lead your audience to take action.

“But what if it doesn't work?”    I get this question a lot when teaching new strategies to entrepreneurs.    Have you ever decided not to implement a new strategy, adjust your copy, or try a new approach out of fear that it won’t give you the result you want?     Then you absolutely need to listen to this episode.   Inside I share the marketing mindset that’s 100% holding you back from success and why failure is something you need to start embracing or you will never succeed in your marketing.

So much of leadership comes down to pushing yourself out of your comfort zone every single day…    Easier said than done, right?!    Over the last few months I’ve leveled up my leadership skills in a big way, and I want to share these crucial takeaways with you.    In this episode, I'm giving you all of the leadership advice I wish someone explained to me when I started growing my team. 

What if I told you it's possible to have your finger on the pulse of your company at ALL times…    … Well, that's exactly what metrics, KPIs, and my “Master Spreadsheet” are for!   In this episode, I’ll show you how I track every micro and macro aspect of my company’s performance to ensure we meet our big, bold goals… and why you should too!    Regardless if you have a team or not, tracking your metrics and KPIs will make a world of difference in your results!

As a mom, wife, CEO, and fitness enthusiast, I get asked all the time how I show up in so many areas of my life and make time for it all… without feeling guilty, dropping the ball, or burning out.  In this episode of the Optimized Business Bonus Podcast Series, I’m going to share my biggest CEO secret weapons and life hacks that keep me focused and thriving!

To grow your company you also have to grow as a leader. I'm proud to say I am now living my dream as the CEO of a multimillion-dollar company with 24 remote employees.    …. But I had a lot to learn along the way to get there.    In this episode of the Optimized Business Series, I'm going to share all of the challenges I faced as I stepped into my role as the company leader, and show you how I've created a winning team that takes me way farther than I could get alone. 

No matter what, I make sure that we constantly overdeliver for every client we serve… In fact, overdelivering is the secret weapon to a sustainable business (and one of our top company values.)  In this episode of The Optimized Business Series, I'll show you our processes and SOP’s that drive our company towards greatness, while making sure we continue to set ourselves and our clients up for major success… And I'll reveal the ONE thing I’ve learned the hard way, and over and over again.

Want to see how I personally think through my marketing strategy AND how I choose what we focus on to maximize our lead generation and our sales? In this episode of The Optimized Business, I  show you how to step back and assess the gaps in your marketing and call out the three main ways to generate interest in your offers. Massive momentum here we come!

You've gotta do the work to grow your business… We all know that.    But so many people get caught up in the details they forget the bigger picture.    Today in Episode #1 of the Optimized Business Bonus Podcast Series I'm going to talk about the overarching foundation of a multi-million dollar business strategy as a whole, and share my best tips (and biggest mistakes!) with you.    Sometimes the concept of a “business strategy” seems so broad it’s hard to get clarity…   So in Episode #1, I'm going to break down the key areas you need to focus on, and show you the tactical actions you can take to make sure you’ve got all the areas of your business queued up for maximum growth.

"If I'm running paid ads, do I really need an organic content strategy?" I understand why I get this question all the time. Creating an organic content strategy can take a TON of time and resources, especially if it's just you doing #allthethings. It's time to view organic content in a whole new light. Inside this episode, I share what matters and what doesn't when creating a sustainable and (most importantly) effective organic content strategy.

Stop everything and listen to this podcast episode first if you’re even THINKING about adding a new offer. I’ll break down exactly when adding a new offer makes sense, bust some common beliefs (and misinformation) about multiple offers, and share what I believe is the fastest path towards hitting a million in revenue or more. Plus, I’ll spill the tea on client stories, personal stories, and real data around how multiple offers affect results -- so you can make a fully informed decision now or in the future!

Get the latest on all things Facebook! Today we’re getting down, dirty, and a little nerdy on all the biggest Facebook shakeups that could significantly affect your ad costs, performance, and priorities. The good news? Not all the updates are bad! Many can be used to your advantage IF you know how to capitalize. Tune in, and I’ll share the 3 biggest changes, how they could affect your results, and what steps you can take to keep your marketing ship sailing smooth.

Rant alert! There is a mindset spreading across the online entrepreneur space (and society as a whole) that is 100% holding people back from their goals and success. If you listen to this episode, look in the mirror, and go ‘oh no...’ -- that’s okay. This is something you can shift pretty quickly.    And the even better news? I’ll share the mindset I see in EVERY successful entrepreneur and show how you can cultivate that approach for yourself.    If you’re not hitting your goals in business right now -- do not miss this episode!

Today you’re in for a treat. Last week I hosted a free training and broke down my formula that’s guaranteed to 2X your business, starting wherever you are.  … And in today’s episode, I want to share a piece of that training with you, because it’s soo valuable when it comes to deciding what actions you need to take in your business to get the growth you want.

One of the most massive assets you can have as a business is the ability to make moves, and implement changes at lightning speed… because your growth is a response to your ability to take action!    In episode #360 of The Not for Lazy Marketers Podcast, I’m going to give you the skinny about how we implement like marketing ninjas and help you tap into the freedom you have in your business to adjust priorities on the fly.

Market Like A Pro is FINALLY HERE! In the finale episode of The Great Reset, I am excited to share all of the juicy details of this one-of-a-kind program that was born out of the craziness of 2021. It's like getting a complete in-house marketing team and on-demand agency support at a fraction of the cost! Be among the first to take advantage of this game-changing offer and receive our discounted Founding Member rate (Apply before January 24th!)

This is the last episode of The Great Reset Bonus Podcast Series, where I share the final, big decision that we made at the end of 2021, and why I was willing to walk away from a million dollars plus in annual revenue in business--     This might sound contradictory to everything I've been talking about-- but it's going to lead to bigger things (and it already has.)

Sure, it's important to have a deep understanding of what makes your offer a no-brainer for your clients… but you also have to be crystal clear about who your offer can help!  In The Great Reset, Episode #5 I break down why it's essential to target and retain the right kind of clients, and wave goodbye to the rest!

In Episode #4 of The Great Reset, I share the crucial exercise that revealed how I can finally solve my client’s long-standing problems. And I’ll break down how you can use this exercise to create irresistible offers that are consistently ahead of the curve. 

I came face to face with the reality that I need to change my entire business, and that meant more than a few tweaks…. After we did interviews with our audience, my vision for The Great Reset became clearer. I realized BOTH of our offers would need to change…  But things don’t change overnight when you're running a multimillion-dollar agency…  First, I had to put my ego aside and face the TWO biggest challenges to get out of the red, pay my team, and keep my client retention rates high while we rebuilt from the ground up. 

I knew it was a make-or-break moment in my business, and if I was going to pull through I’d have to step up and do something I’d never done before...  In episode #2, I’m diving deep into my thought process that led to The Great Reset of Hirsh Marketing, took us out of the red, and created our most lucrative month ever!

2021 massively rocked the marketing industry…. In this no-holds-barred series I’m peeling back the curtain and giving you an exclusive look at the struggles my multimillion dollar business faced, the mindset shifts I needed to take it to the next level, and how I turned it around to make December a record breaking month (and how you can too!)

Ever wonder why some people crush their goals, and others make excuses? In this episode, I’m going to ask you a hard-hitting question that will clear the path to your goals, and get you thinking outside of the box to make it happen. But I’m not letting myself off the hook… I’ll be sharing my answer too.

When you’re running your business as a one-person show, or have a relatively small team, creating content is likely one of your highest priorities that you have the LEAST amount of time to do. If you’re feeling that overwhelm trying to pump out quality content - this episode is going to be a game-changer. Tune in for an exclusive look into my strategies and process for making new content and creative manageable and efficient!

Over the last few weeks I’ve been reflecting on all that went down in 2021, the lessons I learned, what contributed the most to our clients’ success and my own, and more. There were four critical strategies that stood out to me that I believe will completely change the game for you if you bring them into your business in 2022. Tune in to this episode where I’m diving into each of those strategies!

In this episode of the Not For Lazy Marketers Podcast I'll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy!

In this special edition of the Not For Lazy Marketers Podcast, I’m revisiting our top 4, fan favorite/most impactful episodes of 2021! Tune in for EVERYTHING you need to know on the three components of marketing that will guarantee success, understanding and defining your ideal customer, the future of marketing and direction we’re heading, and the hard truth about online business!

In this special episode of The Not For Lazy Marketers Podcast, I’m reflecting on the marketing predictions I had for 2021. What did I miss, what changes, what was spot on? More importantly, how is this setting us up for 2022? Tune in to find out!

If 2021 was a rocky year for your business, I hear you. Digital businesses had a lot of challenges thrown our way, which made marketing online harder than ever. We’re now approaching 2022, and I truly believe that next year will be so much better for digital businesses. Tune in to this episode for my biggest 2022 marketing predictions! I’m sharing the direction I think digital marketing is heading, what I believe Facebook has in store, a tactic digital businesses can finally tap into that has led to MASSIVE success for physical product businesses, and so much more!

Images versus Reels, which will yield the best results for your ads? The answer isn’t as simple as you might think. Tune in to this episode for expert advice directly from Team Hirsh and the real-time results we’re seeing in our clients’ accounts when it comes to using images compared to Reels!

As we wind down the year, it’s the perfect time to get your brain churning and start planning your 2022 marketing plan. In this episode, I’m challenging you to take three critical marketing actions now that’ll make sure you hit the ground running in 2022 and make it your most successful year yet!

What is the number one foundational piece of marketing that many entrepreneurs either forget, or believe they’ve nailed down when, in reality, they haven’t even gotten close? Messaging. Repeat after me: you cannot have successful marketing without dialed in messaging. That’s why in this episode of the Not For Lazy Marketers Podcast, I’m diving into two keys that will instantly improve your messaging and generate more leads and sales for your business!

In this episode, I’m sharing the brutal reality of digital marketing today: fake businesses have been de-platformed. The ones who are looking for a quick fix marketing strategy, who want to put in the least amount of effort, who aren’t willing to play the long game are going down fast. But the businesses that are committed to the things I’m diving into today are ones who will survive and have lasting success. Tune in to find out what it takes to thrive and be a legit business in this new era.

I recently generated $45k in revenue for my business in just FOUR days without a sales page, with no ads, and no complex promotional strategy. And it was for a brand new offer. In today’s episode I’m spilling all the details on exactly what I did to pull it off, but even more importantly, I’m sharing with you the strategies I’ve had in place for YEARS that ultimately made this exclusive offer I created so successful.

As CEOs, it can be easy to want to turn the onboarding of a new team member into Standard Operating Procedures, task delegation, and spreadsheets. But, in this episode, I’m breaking down for you the process that I went through and my OWN change of mindset when communicating with my team (new members, especially!) - not only so that they understand their roles, but also that they understand this KEY ELEMENT that I’m covering today. This key element has allowed for me to have the capacity to become the type of CEO that’s necessary in order for my business to be where I KNOW it can go. And, where mine is headed, yours can go there, too.

When you’re inspired, or emotionally charged, you are more than likely able to sit down, concentrate, ideate, write, record, you name it, some seriously punchy content. But when we get busier, and BUSIER, creating content, the GOOD content, that inspires, is raw, and is real (which we already know is the type of content that performs best), becomes harder.  Lately, I’ve been feeling somewhat of a disconnect between Hirsh Marketing’s presence/content and myself as founder and CEO. So last Friday, I set aside time with my Creative Manager and my Sales Director, and we had what we called a “therapy session” to get REAL, and get to the root of who I am, how that translates to my business, and how we capture that REALNESS, and make it the brand’s identity. Tune into this episode of The Not For Lazy Marketers Podcast where I’m letting you in on the questions, the process, and the outcomes of creating your brand identity that will UNDOUBTEDLY improve your marketing.

Facebook is BEYOND frustrating in so many ways - from ad metrics being overreported, privacy breaches, the monopoly that it holds over the industry, and the hold that it has over us as a society, all the way down to its addictive qualities.  So when news comes out about Facebook and these concerns surrounding it, it can be hard to comprehend which parts NEED to be taken seriously when it comes down to your business, your advertising, even your kids and family. In this episode, I’m covering Facebook, their most recent “whistleblower,” and what the Meta name change means for the future.

There’s ONE thing that’s killing your business, and no, it’s not just iOS updates or algorithm changes. The BIGGEST thing that’s keeping you from achieving success is falling victim to cookie-cutter marketing. It can be easy to want to take the same exact path as your marketing idol, but trust me, just because it worked for them, that doesn’t mean instant success for you and your brand! Tune into this episode, where I’m breaking the layers of success down and cutting out the noise, so that you can think like a marketer and set your own path to success.

I’m so tired of the concept of, “I'm going to start an online business and I'm going to get money.”   Yes, there are people out there that are crushing it. But there’s a reason behind their success. And it’s not because they have the perfect product, the perfect funnel, or the perfect strategy.  In this episode, I’m CALLING the BIG influencers OUT on their BS and bringing you THE TRUTH. I’m shedding light on the invisible parts of others' success that they won’t let you in on (that I have seen MYSELF, behind the scenes, through my own business and connections) and I’m giving you the tools and insight that you need to ACTUALLY make your dream a reality.

With Black Friday, Christmas, and crazily enough 2022 lurking around the corner, it’s time to start focusing on our ad strategy through the holidays. Although it can be easy to want to scale back, significantly cut your budget, or even stop your ads all together, you absolutely shouldn’t. Tune into this episode, where I’m breaking down why you should STILL run ads in Q4 and through the holidays, how to approach your warm and cold audiences, and how to leverage your offer to fit your audience’s pain points at the end of the year.

If you’re feeling lost among the countless iOS updates, trust me, you’re not alone. And, with iOS 15 rolling out, there’s even more to catch up on. With updated email privacy settings, it can feel as though email marketing is on its way out. But, I’m here to tell you the opposite. So how do we combat these ever changing iOS updates and keep our email marketing successful and even better than before? Tune in to this episode where I break down how to keep email marketing a viable part of your business, despite the changes ahead.

In today’s episode, I’m sharing three actions you can take to end 2021 with the best marketing out there. Struggled to see results this year and want to get to the bottom of it? Or maybe your business boomed and you want to figure out how to improve and scale that? Tune in to this episode to learn exactly how to take your marketing to that next level!

If you’re one of the countless entrepreneurs out there saying, “it’s so exhausting to try and keep up with my marketing and content now,” I hear you. But the era of the creator is here, and the reality is it’s more exhausting to continue resisting that than it is to finally step into it and embrace it. So how do you do that in a way that doesn’t exhaust all your time and energy as a CEO? Tune in to this episode where I’m sharing how to create content that’s authentic to you, create process that makes it sustainable, and ultimately tie it all back into your results.

In this episode, I’m sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement VS manual placement, dynamic creative VS post ID, to video best practices, I’m diving into NEED to know hot takes on what’s working (and what’s NOT) in the realm of Facebook ads today!

Today’s episode is all about the most overlooked component of your marketing: your foundation. You could be creating hundreds of Reels, have an amazing strategy, write the most perfect emails… but if you don’t have an incredible marketing foundation, none of that matters. Nothing else will work until you’ve nailed down your foundation. Tune in for an inside look into the first step of The Not For Lazy Marketers Process that will ensure your marketing foundation is rock-solid!

In this episode, I share a vulnerable realization I had as an entrepreneur that I believe so many other business owners will find value in. We often are consumed with the fear of failure and it ultimately holds us back from the success we’re destined to achieve. Today, I’m challenging you to push past that fear and believe in yourself.

In today’s episode I’m challenging you to look at your paid ads strategy differently than you have before. As humans, we often try to do what we know in the hopes that things will get better, but you can’t continue executing the same strategy and expect to see different results. If you find yourself in the boat of struggling with increased ad costs, an unprofitable strategy, decreased sales, etc., tune in to this episode to uncover the new way of looking at your paid ads strategy.

Last week, I made a bold claim that most entrepreneurs don’t want to hear: we’ve entered the era of the creator. That means if you’re trying to grow an online business, you have to step up and become a creator and commit to putting out even more innovative content and creative than ever before. In this episode, I’m sharing my team’s exact insider process for upleveling your content and creative for both your organic and paid strategies so your clear and confident on what it takes to succeed in this era.

In this episode, I share an exclusive recording of The Shift: A Hirsh Marketing Partner Info Session. With massive shifts in the industry, come massive shifts to our agency and the level of support we provide to our clients. Tune in to learn about the vital component you now MUST have in your marketing and all of the shifts Team Hirsh has made to guarantee our clients’ success with the littlest amount of time and energy they have to expend.

It’s time to start treating your marketing like an investment, no more excuses. If you’re not dedicating time, resources, and money into your marketing, your business growth is going to go backwards, not forwards. Tune in to this episode where I keep it real and challenge you to prioritize your marketing as an investment in the success of your business.

A massive shift is coming to the world of digital marketing. Your messaging, your strategy, your offer, all of that still matters… but none of those will save you unless you’ve incorporated the one critical component that is now necessary for success with this shift. Tune in to today’s episode to learn what it is and what it means for the future of your marketing.

In today’s era of digital marketing, micro-content is king. Humans’ attention spans are decreasing, and the demand for short, easily digestible content is rising. That means you’ve got to adapt your content to cater to what your audience wants, but how do you strategically share free content without giving away too much? Tune in to this episode for all the answers!

This is an honest and raw episode where I’m opening up about struggles I’ve been facing in my business over the last few weeks. Too often other entrepreneurs open up about these things after they’ve already come out the other side, but I believe there’s power in sharing these hardships while you’re still in the thick of them. Tune in for a completely transparent episode where I share a message that every entrepreneur needs to hear: you are not alone.

In this episode, I’m sharing what a lot of entrepreneurs need to hear, but no one talks about enough: the mistake and danger of comparing other strategies to yours. We’re often bombarded with an abundance of advice, but it’s time to stop taking the word of our coaches, colleagues, influencers we admire, etc., as gospel. Tune in to find out why!

With the current direction we’re going with marketing, one thing is clear: connection with your audience is absolutely critical. To be successful in this new era, you have to increase your 1-1 conversations with your audience to build deeper connections that convert them into sales. Tune in to today’s episode where I’m sharing all the hot insights and strategies on increasing your 1-1 conversations with your audience, including how Team Hirsh is incorporating this into our own strategy!

Uh oh...ads are 47% more expensive than last year. Working ads that would last for months now only last 10 weeks. What happened? What can we do about it? In this episode, I go over these pressing issues and discuss the two ways you can combat them. Hint: The solution is not “I'm going to stop running Facebook ads.”

Sometimes life will throw you a gut-punch. That’s what it felt like when a VERY valuable team member of mine gave her notice to pursue a different career. I felt awful, but I took that blow and turned it into an opportunity for me and my business to step up and adapt. This is not just an episode about my company restructuring, this is an episode about leadership, adapting to the market, and taking hard situations and turning them into a positive one.

MASSIVE changes are coming to Facebook over the next five years in their attempt to combat the impacts they’ve felt from Apple’s recent iOS updates. Facebook ads as we know them are about to undergo a complete metamorphosis. Tune in to today’s episode where I dive into all of the coming changes Facebook has up their sleeve and how we as marketers must adapt to this new era.

The goldmine days of digital marketing are OVER. You have to step up, stand out more, and work harder than ever before to earn your customers. What do these shifts mean for the future of marketing, and what direction are we headed? There are now two core marketing pillars you MUST nail down to succeed in this new era of digital marketing. No exceptions. Tune in to today’s episode where I’m diving into these two components that are critical for the future of your marketing success!

Struggling with astronomical ad costs? Watching your engagement plummet? Failing to get your offer to convert? Anytime you hit these kinds of roadblocks in your marketing there is always ONE thing that you can come back to that will improve your marketing results ten fold. Tune in to this episode to find out what it is!

If I could give you one piece of advice to massively improve your results, it would be to focus on choosing what’s most important in your marketing. If it’s not moving the needle forward, it’s setting your business behind. Tune in to today’s episode where I’m sharing a powerful exercise that will help you find clarity on where your priorities should lie in your marketing so you can break free from the overwhelm of trying to do it all.

In today’s episode, I’m sharing three levers that you can pull anytime something isn’t converting to improve your marketing strategy and results. Whether it’s your webinar, your ads, your organic marketing, etc., you can always come back to this formula and I guarantee that you will be able to create the success you desire. Tune in so you can finally stop asking “what do I do when XYZ isn’t converting?” and have the confidence and clarity to get your marketing back on track!

Dying to know what’s working vs not working today in marketing? I’m spilling ALL the tea in today’s episode where I share an exclusive behind the scenes clip from our very first PDQ Monthly Marketing Round Up! Tune in for insider intel on what’s hot in digital marketing now that you CAN’T find anywhere else!

This episode is a call out for any entrepreneur still relying on marketing strategies that worked for them a year ago to boost this year’s profits. Spoiler alert - the digital marketing world moves at lightning speed, and if you aren’t continuously adapting your strategy to stay up to date with the latest trends, you WILL fall behind. Tune in to find out why putting the blame on your team isn’t the solution, when it might be time to revisit your offer, how to fill in the gaps in your foundation, and more!

I hate to break it to you, but people buy your WHY, not your what. Odds are there are countless other businesses out there doing the same thing that you are. What you do isn’t what stands out from your competition and entices people to buy from you, your unique WHY does. Tune in to this episode to learn why it is critical to revisit YOUR why and ensure it’s clearly communicated in everything that you do!

Instagram is evolving, and your marketing must too. If you’re not prepared to adapt to the platform's shift to prioritizing video content, one thing is certain: you WILL fall behind. In this episode, I’m diving into the future of Instagram and video and what it means for your business marketing strategy TODAY!

In this episode, I reflect on what advice I would give my past self on how to build a successful business. In the last year especially, my success has exploded in all fronts of my life, and I want to let my fellow CEOs and entrepreneurs, like you! Tune in to learn more about the 6 things that contributed the most to my success in the last year!

Rant time. There’s a certain BS mentality that is perpetuated in the digital marketing industry, and not enough business owners are calling it out. In this episode, I’m shedding light on the mentality that will slow you down, make you feel like you’re failing (when you’re NOT), and KILL your business and marketing. Tune in to find out what it is!

In today’s episode, I’m joined by my friend and incredible entrepreneur Jessica Stansberry. Jessica spills all the tea on how to crack the organic marketing code including how to master the Instagram algorithm monster, bossing up your SEO ranking, the biggest organic marketing mistakes to avoid, and more! Tune in to learn how to instantly improve your content marketing!

In this episode, I’m challenging you to run EVERYTHING you do in your business through the filter of “what am I the best in the world at?” If you can get ultra clear on this, I guarantee it will instantly improve your marketing, your messaging, the delivery of your product/service, and make your business stand out from the crowd. Tune in to learn how to find that clarity for your business!

Which is better, organic or paid marketing? While some marketers will have firm opinions one way or the other, I believe that they BOTH go hand in hand. The most successful marketing strategies I’ve seen are those that combine both efforts cohesively. Tune in to learn more about the keys to organic success, how to intentionally tie paid ads into your organic strategy, and the boundaries you need to set for yourself for how you choose to show up online!

In this episode, I’m reflecting on how far my business has come over the last six years, the mistakes I’ve made, the lessons I’ve learned, and how it brought my business to where it is today. There are five key business lessons that I guarantee will save you MILLIONS and result in tremendous growth for your business, your team, and yourself as a leader. Tune in to discover the keys to unlocking your seven-figure business status!

I’ve seen countless entrepreneurs struggle with their data and allowing it to drive their decisions. Yet, if they could get to that place, they would be much more profitable. In this episode, I’m providing all the clarity you need to relieve your data and metric overwhelm so that you finally understand what your next move is, where your attention should be being spent, and what is or isn’t working in your funnel.

I made the mistake of not taking my own advice this year. I’ve been working on way too many funnels rather than focusing all in on one until it was converting really well. It’s easy for us as entrepreneurs to fall into the trap of thinking more funnels equals more success, but that’s not true. Focus and simplicity equal results. Tune in to learn about the mistakes my team has made, the powerful shifts we’re making in Q3, and my challenge to you to re-evaluate your own business initiatives.

If you’re not incorporating powerful touchpoints with your brand throughout your marketing strategy, you’re losing out on tons of potential sales. Full stop. In this episode, I’m sharing how to create a holistic marketing strategy that incorporates strategic brand touchpoints, builds trust with your leads, and pushes them over the edge to become buyers.

Like so many other marketers, when iOS 14 first hit, several of our clients suddenly experienced a massive dip in results. However, unlike many other marketers, we were able to quickly shift and pivot our strategy to bring those results up almost instantly by following our SOS iOS response. Tune in to today’s episode where I’m sharing this process that allowed us to take our clients from suddenly generating NO sales up to a 3-4X return on ad spend!

In this episode, I’m sharing two strategies my team uses to bring our clients’ ad costs down whenever they spike that WORK. Every. Single. Time. Despite iOS 14, we've been able to cut costs down 3X less than they were after spiking just by following this process. So stop blaming iOS and start taking ACTION, starting with these two strategies!

In today’s episode, I’m joined by my good friend and fellow CEO, Caitlin Bacher. She helps online course creators generate consistent, scalable revenue without launching. Caitlin’s giving us an exclusive look into the five core pillars of her revolutionary Scale Method and how to leverage them to nail your evergreen course funnels. Tune in to join us as we discuss what every entrepreneur making $100K in revenue each month has in common and how to build a solid foundation for your business that creates sustainable success!

Your warm audience is one of your business’s most invaluable assets. If you are not continuously building your warm audience, engaging them, and re-targeting them you are leaving stacks upon stacks of cash on the table. My team recently ran a marketing campaign to promote the re-launch of my Ignite Academy program that resulted in a 40x return on ad spend by targeting ONLY warm traffic. Turn in to learn what strategies we used to achieve that ROAS and how to harness the power of YOUR warm audience.

In this episode, I’m sharing my best strategies for leveraging a podcast with paid ads. Meta right? I believe that podcasts are one of the best forms of content to build and nurture an audience, and if you’re already putting in the work to create that content you should be maximizing it to the fullest extent. Tune in to learn how to get the most value from your podcast by using paid ads!

In this episode, I’m speaking about the “knowledge gap” and why it is critical for marketers to understand their own. We often assume that when we speak about our area of expertise that other people already understand what we’re talking about, when that is not the case. This leads to huge disconnects between marketers and their audience. Tune in to better understand where your knowledge gaps are and identify opportunities you could improve this in your messaging.

In this episode, I’m giving my honest answer to the question, “is using paid ads cheating your business growth?” In short, the answer is absolutely NOT. Paid ads amplify your current success and accelerate your growth much faster than organic methods alone will. You don’t have to achieve X, Y, or Z things organically before you can start using paid ads either. Tune in to today’s episode to learn more about why using paid ads isn’t “cheating” and what you’ll need to weigh before you decide to start leveraging them.

In this episode, I’m sharing Team Hirsh’s current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive changes in the backend of Facebook Ads Manager, and our iOS task force is constantly researching, creating solutions, and implementing new strategies to stay on top of everything. Everything we think we know changes by the day, and if you aren’t up to speed you will lose money, without a doubt. Tune in to uncover 3 ad hacks you can implement to ensure that doesn’t happen to you.

In this episode, I’ll show you how to define your business’s “one thing”. As entrepreneurs and visionaries, we’re often overwhelmed with an abundance of initiatives, projects, funnels, and offers with THINK we should be doing, when they don’t actually move the needle forward in our business. Instead, if you can get ultra-clear on the one thing your business does better than anyone else and clearly communicate that in your messaging, EVERYTHING in your business will improve. Tune in to learn how to find that clarity on your business’s one thing!

You will always experience periods of hardship in your business, that’s just reality. Not enough entrepreneurs are open about these struggles, but we all face them. When things are hard, your instinct may be to start completely over. I’ve certainly had those thoughts. But often, the answer lies in what you already have, not in jumping over to a shiny new thing. Tune in to today’s episode for a message that many entrepreneurs need to hear - that if you’re experiencing hard times in your business, you’re not alone.

In this episode, you’ll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on themselves. Their webinars, sales calls, etc all focus on their own credentials and experience. On top of that, they also place a strong emphasis on all of the components and features, hoping that alone will be enough to entice their offers. That’s not how you get more sales. You get more sales by having an engaged audience. How do you do that? Tune in to find out!

In this episode, I’m dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we’re seeing now is only the beginning, even Facebook themselves have said so. If you’re not prepared to step up, adapt, and pivot to meet the new demands of this new era of digital marketing, your business will fail. Tune in to learn more about what to expect from all these changes in the long term, and what it means for your business today.

In this episode, I’m sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artform. It takes several iterations to get it right. I have often found that the biggest breakdown in a webinar funnel is actually the webinar itself! You’ll walk away from this episode with two clear actions you can take today to instantly improve your webinar conversions and make more sales.

In this episode, I’m sharing more about Facebook’s push to AI that has been happening for the last two years. Essentially, Facebook wants you to give them, their algorithms, and their machine learning more control over your ads through features like campaign budget optimization, automatic placement, dynamic creative, etc. This episode will show you how to align your strategy with Facebook’s goal for more control and leverage these features to improve your ad performance.

In this episode, I’m sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftentimes, entrepreneurs are too afraid to be specific enough in their copy so that they’re deterring customers who aren’t the right fit because they don’t want to lose out on those sales. The problem in staying too broad in your messaging is that it prevents you from standing out, so you don’t end up attracting anyone. Tune into this episode to uncover the importance of repelling the wrong fit customers and how you can go deeper in your messaging to do so.

In this episode, we’re chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it’s more expensive to market on Facebook than it was a few years ago, it remains the cheapest and most effective way to advertise online. You can and WILL find success with your Facebook ads, but only if you’re able to adapt to the new era of digital marketing we’re facing. There are two key components of your marketing that you must nail down in order to do so. Tune in to learn more about those two keys and how to survive in a more expensive and more saturated market!

In today’s episode, I’m sharing the two components that will create ultimate success in your marketing if you commit to them. First, you must be intentional with your strategy and continuously test, refine, and repeat. Second, you must release your fear of failure and stop holding yourself back. A good friend of mine was able to do this, and a year after creating her new business, she was able to get her webinar funnel converting at 4%! Make no mistake, marketing always works, it’s just a matter of when. Tune into today’s episode for a much needed message on what it really takes to achieve marketing success.

In today’s episode, I’m going on a much needed rant. There’s this misconception that running a digital business is, and should be, easy and that if it’s not that way for you then you’re doing something wrong. NOT TRUE. Sure, you have the potential for more reach and impact with a digital business, but if you throw out the core foundational components of your business expecting things to be a piece of cake, you will never be successful. Nobody is talking about this, which is unfortunate as it’s a message that so many people need to hear. Tune in for the full rant and why it’s critical to put in the work if you want to achieve long term, sustainable success.

In today’s episode, I’m sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go into it with the expectation that they’ll be instantly profitable, when that is not the reality. Before you can become profitable, you first have to hit your break even point. How long should that take? What benchmarks do you have to set to get there? When do you know when it’s time to make pivots to achieve that? Tune in for all the answers!

Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don’t equal a converting strategy or more sales. In some cases, it results in less because you’re making the journey too confusing for your leads. That’s not to say they’re bad strategies, but they aren’t what’s going to move the needle forward for your business. Rather than over complicating and overthinking your marketing, focus on improving the core, which is your messaging, customer journey, and connection you’re building with your audience. Tune in to learn how you can improve your marketing without all the overwhelm!

In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you’re only one funnel away from success. That you just need to create this one webinar, one funnel, one campaign, or hit the magic formula and then you’ll take off and be successful without ever having to change a thing. That does not exist. If you think your company is going to reach a place where you don’t have to do any work with your marketing, I hate to shatter your fantasy, but it’s not true. True marketing success comes from continually optimizing, pivoting, and adjusting. Tune in so I can explain to you why I know that’s a fact!

In this episode, I’m shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people think it requires a bunch of A/B testing for your buttons, small tweaks in your headline, different colors on your landing page, etc. All of those things are just bells and whistles that will overcomplicate things without actually improving your results. Your actual success with testing will come from three foundational elements. It’s not a matter of using a magic formula, it’s about following a clear process of testing these three foundational elements. Tune in to learn what each of those are and how you can confidently test your ads moving forward without all the overwhelm attached.

In this episode, I’m diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, especially in these times where the online space is extremely volatile. That’s because you own your email list, so no matter what happens online, you’ll still have that list of people who will buy from you, IF you’re doing this right. A lot of people are either teaching or doing lead generation the WRONG way. They’re focusing on vanity metrics that won’t help their business, their strategy doesn’t tie in to their big picture, they don’t consider their audience. Tune in to uncover what’s been missing from all the lead gen strategies you’re used to seeing, and learn the four main components of strategically growing your list into an invaluable asset!

In today’s episode, I’m encouraging you to take the time to look at what’s really driving the needle forward the most in your marketing, what’s not and create a “stop doing” list. There’s so much noise out there that suggests we as marketers need to show up on every platform every day, that we should try this new strategy or software, etc., or else we’ll get left behind. If you continue to spread your time and resources across all of these projects that you can’t put 110% behind, you will kill your business. There is great power in saying no to what isn’t going to accelerate your growth and push the needle forward. Tune in today to get started on your STOP doing list!

In this episode I’m diving into the do’s and don’ts of your ad creative. It is critical that you nail this because it is one of the most important components to the success of your ads. If your copy and creative don’t connect with your audience, stand out, and stop the scroll, your ad results will suffer horribly. Tune in to learn about Team Hirsh’s best practices for ad creative, including: using dynamic creative, how many copy and creative versions you need, how often you should refresh your creative, how to test new creative, and more!

In this episode, I’m sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I’ll walk you through potential reasons you haven’t been able to successfully scale in the past, actions you can take today to grow and scale your business, the key differences between scaling vertically vs. horizontally and why you should always be doing a little of both. I guarantee that if you can master the art of scaling, your business WILL grow, and that growth will be limitless. Tune in and I’ll show you why!

In today’s episode, I’m walking you through a case study of how we were able to improve our ad results for a client’s webinar in just 30 days by following the process of testing, refining, and repeating. Specifically, we looked at optimizing the client’s messaging, targeting, and offer. These are the three most important components to improving your marketing results. I guarantee that if you commit to continually testing and refining these components, you will be wildly successful!

In this episode, I’m sharing a hard marketing truth: your audience doesn’t care about you. Too many marketers make the mistake of highlighting themselves in their messaging, their story, their expertise, their business, the impact their offers have made for them, etc. Speaking to all of those things is NOT what is going to get your audience to convert. Instead, you have to focus on your customer, their frustrations and desires, and the results your offer will get them. It’s easier said than done, and there is ALWAYS room to improve this in your messaging. Tune in to learn more about why this is so critical, and how to apply a filter to ensure you’re nailing this in your marketing.

You’re in for a treat with this episode my friends, because I’m sharing strategies you can implement right away to instantly improve your ad targeting. One thing Team Hirsh is seeing right now is that there are a lot of audiences that are becoming increasingly oversaturated. So how do you still find success with those audiences? How do you find new audiences to test? How big should your audience size be? How long does it take to determine your targeting isn’t working? Tune in to uncover the answers to all of the above!

In this episode, I’m diving into the difference between marketing a brand versus marketing a funnel. There’s a misconception in the digital marketing space that once you get one funnel “perfect” you’ll have a massively successful business and you’ll never need to do any more work. But that’s not true. The only way to create long term success is to market your brand/business as a whole and create multiple avenues and ways of consistently bringing in new leads and growing your business. Today, I’m sharing the keys you’ll need to pay attention to in order to create that holistic strategy that will yield success in the long run.

In this episode, you’ll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most people think that they’ve already nailed this, when in reality, their understanding and definition is extremely surface level. Having a crystal clear understanding of your ICA will make everything in your marketing easier, and will result in much more powerful results. Tune in to find out what’s been missing in your ICA definition and the steps you can take to nail this down!

In this episode, I’m uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing make retargeting ads sound so sexy and cool, that they’ll make you a ton of money. Retargeting ads do work, and can reach a very hot audience for a minimal amount of spend… but only if done right. Tune in to find out if you’re doing your retargeting ads all wrong and how to ensure you have a strong foundation that amplifies their effectiveness.

In this episode, I’m challenging you to focus on the experience you’re creating for your leads and customers and ensure that it is better than your competition. It's not about the product you create, your webinar, your video, your marketing strategy, the end product that you're giving. It's not about that. It's about the experience you're creating. Yes, people care about the problem your product or service solves for them. But the key to keep them coming back, to get them talking about your company and your offer, is to create an amazing experience that nobody else can replicate. Tune in to find out what you need to consider to create that one of a kind, stellar experience.

In today’s episode, I’m sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freezing temperatures with my husband and three kids, and we were very fortunate and blessed to have had a wood burning fireplace and a freezer full of food to eat during that time. I believe this experience happened for a reason, and it taught me many valuable lessons about leadership. Tune in to uncover those lessons I would not have learned otherwise.

In today’s episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it’s incredibly difficult to pull off successfully. Still, I see several influencers promoting the value ladder and how everyone should be using it in their business. Tune in to find out why I don’t think you should blindly take their advice and what I believe will be most beneficial in helping you scale your business.

In today’s episode, I’m uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It’s your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always be able to sell your product or offer, no matter what’s going down online. However, you have to be strategic about it in order for your email leads to become an audience of true believers in your brand/business. Tune in to find out how to leverage your email list and maximize its potential.

In this episode, I’m talking all about the bane of every marketer’s existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you’re not tracking your metrics, how can you make sound, logical decisions for your business? Tune in to find the clarity you need to accurately track your Facebook ad metrics as I dive into what to track, how you should tie your goals into your tracking, and how and why you should tie a third party component into your sales funnel with your ads.

In this episode, I’m uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with all the technical components and try to overcomplicate these by throwing in a bunch of call to actions and strategies. They forget the true goal of visibility and brand awareness ads, which is to build your warm audience. Tune in to find out why running visibility and brand awareness ads is much simpler than you might think and for all the best practices, including the content you should utilize for them, what budget you should set, how often you should refresh your content, understanding different visibility ad objectives, and more!

In today’s episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. There are so many influencers in our industry that say to be successful you should be doing everything from posting on Facebook, Instagram, YouTube, running Facebook ads, Google Ads, doing Dream 100 and PR outreach, writing a book, creating a webinar, etc. I disagree. It’s impossible for a single entrepreneur to do every single one of those things, it’s even impossible for my business to do all of those things well. Tune in to find out why I believe giving 110% of your effort into one platform, funnel, offer, and strategy is the true key to success.

In this episode, I’m pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many people focus on what their offer or product is, why they created it and what the components are. Yes, that information is important, but there is a time and place for it. Truth is, that’s not what your audience cares about! They care about the results that your offer will get them. Tune in and discover why it’s critical that you clearly communicate the results your offer will deliver in your messaging and how you can ensure that you’re effectively conveying those results in everything you do.

In today’s episode, I’m answering one of my biggest FAQs, “when is it time to increase my budget?” There are two key reasons for increasing your budget: A) your ads are converting and it’s time for you to scale, or B) You’re not currently spending enough to get traction with your ads. In both situations, many people freeze and don’t give themselves permission to increase their ad spend. Tune in to today’s episode to receive your greenlight if it’s time for YOU to start increasing your ad spend budget!

Never underestimate the power of your warm audience! Your business growth and success is heavily tied to your ability and commitment to consistently show up and build your warm audience. There are two main ways you can do this: through visibility content or some form of lead generation. So what does that all entail? Tune in to today’s episode of The Not For Lazy Marketers Podcast to find out!

In today’s episode, I’m exploring a question that’s circulating online (especially with the new iOS updates) of “what happens if Facebook marketing stops working?” Does that mean it’s the end for anyone who advertises on Facebook? Possibly… but not if you have a solid marketing foundation. Tune in to learn how you can guarantee the success of your business for years to come even IF Facebook dies.

In today’s episode of The Not For Lazy Marketers Podcast, I’m calling out a commonly held mindset in the digital marketing industry that if you have a high converting, successful funnel, you can just let it run on autopilot without ever lifting a finger again. That’ll get you on the fast track to failure. If you want long term success, you must have the ability to pivot and adapt to stay on top of industry trends. Tune in to learn why your willingness to do so will either make or break you.

In today’s episode, I’m reflecting on one of the most common questions I receive from my Ignite students, “what do I do next when my ad isn’t converting?” When this happens, it’s easy for many of us to become gun shy because we’re afraid of losing money. Whatever you do, don't give in to that knee-jerk reaction to shut down your ads and run away forever. I've got two immediate action steps you can take whenever your ads don't convert that'll turn a 'failure' into progress. Tune in to uncover what they are!

In today’s episode, I’m diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise it’s not a bunch of secret ninja tricks that are impossible to implement. In truth, it’s simple. It all boils down to your messaging, creating a complete and cohesive strategy, and knowing your numbers. Tune in to learn what action steps you can take today to ignite more success with your marketing!

In today’s episode, I have a special treat for you guys. This episode is an exclusive behind the scenes look into one of the monthly live trainings we do in our Ignite course. One of the questions I am most frequently asked is if my ad is doing X, Y, Z, or if my results are showing this, what are my next steps? So this training is all about how to strategically analyze your ad results to confidently determine what your next steps should be. I rarely share insider trainings like this. It’s one you definitely don’t want to miss!

In today’s episode I’m sharing everything you need to know about the new iOS update and what it means for your Facebook ads. This update has caused much anxiety, confusion, and questioning in the digital marketing space, so I’m going to ease all of that for you and breakdown exactly what you need to know and pay attention to. Tune in to learn more about how this new update will impact your Facebook ads and the shifts you’ll need to make moving forward!

Today’s episode may be triggering, but you need to hear this. You don’t need to show up everywhere to be successful. You certainly can if that’s what you choose, but the idea that you have to try all of the things, that you have to document every part of your life and success, that you have to post 5 times a week or do 3 Instagram stories every day just because someone else is in order to be successful is just not true. There are countless seven, eight, and nine figure business owners who DON’T show up on social media at all, and that hasn’t taken from their success one bit. I believe the key is to be intentional with where and how you choose to spend your time and ask yourself “what would a billionaire do?”

In today’s episode, I have a strong message and a word of caution for you. There is so much noise in the digital marketing world. There are endless strategies, techniques, platforms, and channels that are constantly changing and evolving. It can be so easy to get caught up in what everyone else is telling you should be doing or trying. But if you fail to say no to some opportunities and continue to try new things without optimizing what you’re already doing, you’re going to kill your marketing success before you even have a chance to thrive. Spend a few minutes of your day with me to learn more about the importance of saying no and being intentional with every piece of your marketing strategy if you want to succeed in 2021.

In our final episode of the year, I’m reflecting on seven of my team’s 2020 best overall marketing practices that I believe will be crucial to pay attention to and implement as we move into 2021. From getting ultra clear in your messaging, to utilizing a hybrid webinar strategy, to incorporating audio into your delivery, and all kinds of other key strategies, everything I’m sharing in today’s episode is what my team has seen push the needle forward the most and result in the most success for our team and our clients. Tune in to find out what you can take into the new year to make 2021 your most profitable, most impactful year yet.

In today’s episode, I’m diving into all of Team Hirsh’s best practices for creating an extremely profitable high ticket funnel. Now, I define a high ticket funnel as a service that you sell via an application or a sales call, and they are my bread and butter. My entire business revolves around high ticket sales funnels, because we sell everything through an application and have a sales call, with the only exception being when I live launch my Ignite course. That being said I am intimately familiar with the strategies required to maximize your high ticket funnel sales, and if you want to know what they are… you’ll have to tune in to find out!

In today’s episode, I’m sharing Team Hirsh’s best practices for another strategy you can implement in your business: self-liquidating offer funnels. The mistake many people make with self-liquidating offer (SLO) funnels is that they treat them as their be-all-end-all marketing strategy that’s going to make them millions of dollars with minimal effort on their part. That is not the case. SLO funnels can absolutely be profitable and are an incredible lead generation tool, but only when executed properly. If you’re interested in creating a SLO funnel in 2021, or if you had one that just didn’t perform like you’d hoped in 2020, tune in to today’s episode to learn exactly how you need to execute a SLO funnel to maximize it’s success.

In today’s episode, I’m sharing all of our team’s 2020 webinar best practices. If you hear any marketing gurus out there telling you webinars don’t work anymore, don’t listen! They absolutely do, when done correctly. Tune in to learn more about the strategies my team has implemented for countless of our clients and even in my own business to create impactful, high-converting webinars so you know exactly how to crush your next one.

In today’s episode, I’m sharing a strategy that I believe will be a game-changer for your business in 2021. Webinars are a tried and true strategy for selling to your audience, I think we can all agree there. However, there seems to be a point of contention in the digital marketing space where 50% of people insist that live webinars or live launching is the way to go, and the other 50% of people think automated evergreen webinars are where the money is at. There are benefits and drawbacks from both, and I believe the way to really maximize your success in 2021 will be to create a hybrid strategy that combines both live and automated. If you want to know exactly why and how you should implement this in your business in 2021, you’ll have to tune in!

In today’s episode, I’m giving you an exclusive sneak peek into the first episode of my free private podcast series, The 2021 Revenue Revolution. I’m sharing the four keys to planning and executing a profitable marketing strategy, as well as the hottest (and coldest) 2020 marketing trends so you know exactly what to expect as we shift into 2021. Tune in to learn more about the simple, actionable steps you can take to plan your most profitable year ever in 2021! If this episode left you wanting more, you can sign up to unlock all three episodes of The 2021 Revenue Revolution by clicking here.

In today’s episode, I’m sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there has been a declining interest in webinars this year - that doesn’t mean that they don’t work, but it does mean that maybe there’s a better alternative out there. I believe I know exactly what you’ll need to leverage in your marketing in 2021 to stand out online and deliver valuable content to your audience and meet them where they’re at, but you’ll have to tune in to find out what it is!

In today’s episode, I’m reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business lessons that I learned throughout the year and I believe that it’s important that I be as transparent about them as possible with you my friend. Why? Because I know that, like me, you are committed to growing, expanding, and improving as an entrepreneur/leader, and I want to help you shortcut your path to achieving that by sharing my own experiences, successes, and failure. Tune in to uncover what they are!

In today’s episode, I’m sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo. As the online space gets more saturated with more coaches, with more webinars, with more podcasts, whatever it may be, it is only becoming more difficult to stand out. Everyone is used to the same old cookie-cutter strategies that have been copied and pasted with a few minor tweaks a million times. You can’t be afraid to be bold, to challenge the norm, to try something new if you want to capture your audience’s attention. Tune in to learn more about why it is more important than ever for you to question the status quo in your marketing as we transition into 2021 + learn about the challenge I have for you to take!

In today’s episode, I’m sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their audience. That is: your number one priority as a business needs to be delivering value and impact. I truly believe that this is the differentiating factor between businesses that are successful and successful marketing campaigns versus those that are not. Tune in to learn more about why delivering value is so important and how it can drive more profit for your business!

In today’s episode, I’m sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I’ve been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I’ve noticed that there are some consistent themes as to what generally holds people back from finding success with their ads, and the successful strategies that generate results. I figured the best thing I could do would be to share these insights with you in a podcast episode, so grab your ear buds and tune in to learn more about what might be holding you back from success!

In today’s episode, I’m sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep “failures” like this from you and pretend like there were no bumps in the road during the launch, but that’s not the truth. My team and I pivoted our strategy on the fly and we were able to turn things around completely during my encore webinar so that we not only broke even, but were profitable with the launch. I’m sharing every single detail with you guys, from the strategy we used from the launch, what worked and what didn’t, a break down of our stats and numbers, and the key takeaways that I learned from this experience. Tune in for a totally honest behind the scenes breakdown of my launch!

In today’s episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer’s journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!

In today’s episode, I’m sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I’ve based on trends I’ve noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.

In today’s episode, I’m sharing some of my team’s top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That’s why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maximizing the leads you get with your ads to make more money. You’ve already paid to acquire your leads, tune in to today’s episode to learn more to maximize and leverage them!

In today’s episode, I’m diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO’s and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I’m sharing all the juicy details from how I structured this time “off,” the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more about the importance of taking time off and how to be a visionary leader for your team.

In today’s episode, I’m sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we’ve seen our clients use in their six and seven figure launches that we’ve built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you NEED to tune in to this episode to uncover the hot new and proven marketing strategies that will up-level and amplify the success of your launch.

In this episode, I’m sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.

In this episode, I’m diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with Q4 and how you can pivot to still find success.

In this episode, I’m showing you how to successfully market your small priced digital products and offers so that you are profitable. If you’re not, that isn’t a sign to throw your whole offer a way, it’s a chance to adjust and pivot. I’m sharing with you a number of strategies you can implement if your small priced digital product isn’t profitable right now, including how to get your cost per lead down, how to increase your average cart value, and how to tie it all in cohesively with your marketing strategy. Tune in to learn more!

In today’s episode, I’m discussing a common theme I’ve noticed during the course of my latest launch - which is that you don’t need more information, you need to execute. All of the answers you need to figure out your marketing are available everywhere you look, but even though people have the answers, they’re afraid to take action because they don’t want to fail. You’ll never make progress if you don’t take the first step. I’ve got a challenge I want you to take to help you get clear on what you want to execute for Q4, tune in to find out more!

In this episode, I’m teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are those strategies? First, I’m teach you the #1 foundational strategy you must have in place FIRST, before you ever even think about running an ad. Next, I walk you through how you can calculate your ad budget based on your sales goals. Finally, I let you in on my team’s analysis system that you can use to track your metrics, understand what they mean, and how to know when and where you need to pivot if you aren’t hitting your goals. Tune in if you’re ready to have a marketing and Facebook ad strategy that you understand, you’re confident in and you can see your business numbers growing as a result of that strategy!

In this episode, I’m explaining what buying data really means. One of my core beliefs is that if you aren’t willing to invest in your marketing in some capacity, whether it’s paid ads, building a funnel, organic marketing, etc., then you are leaving money on the table and your business isn’t going to grow. Buying data is an investment that you make in your marketing that allows you to get the intel you need to drive your future decisions that will help you grow. Tune in to learn more about how buying data can impact your business, no matter what level you are at right now.

In today’s episode, I’m showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I’ve seen way too many people throw money at an ad, cross their fingers and hope for the best, and then simply shut the ad off or let it go stagnant when it doesn’t produce the results they want. They do that because they have no idea what the next steps they should be taking are. If you have a clear launch plan and system in place, that should never happen. Tune in to find out how to ditch your boosted posts and build an intentional marketing strategy instead.

In today’s episode, I’m discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and this leads many people to seek out templates and cookie-cutter strategies that were made for someone else’s business. While those strategies may have worked for someone else, their business, offer, funnel, and audience is not the same as your own, and more likely than not, won’t produce the same results for you. Tune in to today’s episode to find out why you need to ditch the templates and start customizing your offer and strategy for your ideal customer to truly have massive marketing success.

In this episode, I’m shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my clients, my students, my colleagues, etc., I’ve released the one thing that hangs up 90% of people in their marketing is their messaging. More often than not, the problem is that they aren’t going deep enough in their messaging because they aren’t clear on who their ideal customer is - which means their copy simply isn’t engaging enough to connect. Tune in to today’s episode to learn more about this roadblock and what changes you can make in your marketing to never run into it again!

In today’s episode I’m uncovering three of the biggest mistakes people make in their marketing. Hint: they involve your audience, the strategy you’re utilizing, and how you’re planning your ads. If you can’t seem to get your marketing to work no matter what you try, I bet it’s because you’re making one (or all) of these mistakes. Tune in to find out what to avoid in your marketing so that you can finally start on the path to having a successful strategy!

In today’s episode, I’m walking you through the exact process my team follows to determine when it’s time to either optimize or scale our ads. Marketing is an ever evolving process, and you’re never truly “done.” Even if your ads are doing well, there’s always room to improve! Tune in to learn how to easily identify when it’s time to scale and optimize your ads so you can turbo boost your ROI.

In this episode, I’m giving you a behind the scenes look into the strategy that has been used for every single multi-million dollar launch that I’ve ever been a part of. The reason why the biggest names in the game are using this strategy is because it works, every single time. I’ll be teaching you how to maximize a live launch with a pre-launch by walking you through exactly how I’ve done it for my own business. If you’re ready to knock your next live launch out of the water, be sure to tune in!

In this episode, I’m sharing five tips on how to maximize your sales and retargeting. When done right, these ads can generate thousands, and even millions of dollars in return on your ad spend. If you’re ready to increase your sales conversions and make bank, tune in today’s episode to learn my exact process for doing so and the fatal mistakes you must avoid.

In today’s episode, I’m showing you exactly how to diagnose your biggest marketing and business problems. It’s not rocket science. All you have to do is bring it back to the basics, know your numbers, and set aside time to implement the necessary changes. Be sure to tune in if you’re ready to stop feeling overwhelmed and frustrated and shift into action to finally solve the problems that are plaguing you.

In today’s episode, I’m sharing nine strategies to nurture your leads so you get more sales. Generating leads is only half the battle. Once they’re in your funnel, you have to continuously nurture them with valuable content that build authority and trust. Otherwise, they’ll just be sitting there not taking action, and you’ll have wasted all of the money it took you to get them. Tune in if you’re ready to stop leaving money on the table and start skyrocketing your sales by simply sending out a couple of strategic emails!

In this episode, I’m getting really candid about the challenges I’ve been faced with lately in my business. When you’re a leader going through hardships you can either choose to run away from it and give up, or you can embrace the uncomfortable and choose to learn from it and better yourself. I’m choosing option number two. Tune in to learn how I’m finding opportunity in chaos and stress.

In this episode, we’re diving into my top strategies for maximizing your lead generation. Not only do I discuss tips for generating and nurturing leads to get them to convert, I also cover how much of your ad spend you should dedicate to lead generation, and the biggest mistakes people make when it comes to lead generation and how to avoid them. Be sure to tune in!

In this episode I’m giving you a behind-the-scenes look into the success of our pop-up podcast series. I tried something that had never been done before, and it definitely paid off. We generated almost $40k in revenue and had a 507% return on investment. Tune in to learn how we executed the series and how you can implement something like this in your business!

In this episode I’m sharing my top five ways to get the most results with your marketing. There are so many areas people consistently mess up and make mistakes that stifle their marketing potential. Tune in to learn how to avoid those mistakes and what actions you can start taking today to maximize your results.

In this episode I’m answering a highly debated question: do you have to sell your product organically before running ads? Some say yes, I say no. The truth is, it’s different for each individual person, and there are a variety of factors that determine whether or not you’re ready for ads besides the number of products you’ve sold organically. Tune in to find out how to know if YOU are truly ready for ads.

In today’s episode, we’re talking about followers. Not just how to gain a bunch of them, but how to gain ones that truly believe in you and your business. Selling becomes a piece of cake once you start to acquire a following of people who trust you. Tune in to learn what strategies you can start implementing in your marketing today to attract these kinds of followers.

In this episode, I’m walking you through Team Hirsh’s exact process on what to do if your ads aren’t converting. First you must do quality control, then check the copy and creative, then test different audiences, and finally analyze the offer itself. Tune in to learn how we tackle each of these steps and the mistakes you need to avoid making.

In this episode, I answer every marketers most dreaded question when their ads aren’t working: is the offer your problem? More often than not, the problem doesn’t lie in your strategy, your funnel, or how you’ve set up your ad. Instead, it’s usually that your messaging and positioning of your offer is off, or that there are issues with the offer itself. Tune in to learn how to diagnose whether your not your offer is the problem and what you can do to improve it.

In this episode, I provide you with my secret sauce strategies on how to make your brand/business stand out from your competition. In an online space that is only getting more crowded by the second, it is crucial for our success as entrepreneurs to attract the eyes of our potential customers/clients. Tune in to learn what you can do to show up louder and bolder than everyone else.

In this episode, I’m taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategize, and explain why you need to be clear on your ideal customer, your offer and your messaging, and your marketing goals. Tune in to learn how to create a marketing foundation that will set you up for success with your ads.

In this episode, I’m speaking to the importance of “top of mind” marketing. If you’re not the first person your audience thinks of when they decide they need what others in your industry are offering, they’re probably going to choose your competitors. Tune in to learn how you can strategically market your business so that you are always top of mind for your audience.

In this episode, I’m breaking down the three conceptual keys you MUST have in place before you’re ready to start running ads. If you don’t have the proper foundation in place, if your funnel is broken, if your messaging is off, if your offer isn’t good, ads will only amplify that. Tune in to learn how to make sure you have the proper foundation in place to successfully run ads.

In today’s episode I’m talking about the business lessons nobody will tell you about. These are lessons that I had to learn on my own - the hard way. I know that being transparent about the struggles I’ve faced as a CEO will help out my fellow entrepreneurs who are struggling right now. So if you want to know more about the biggest business lessons I’ve learned that will help you if you’re going through a rough patch, be sure to tune in.

In this episode, I’m talking about, you guessed it, numbers! That’s because when it comes to marketing, the answer to your problems almost always lie in the numbers. From setting your goals, to tracking your data, to analyzing your results I’m diving deep into all things numbers. Tune in if you’re ready to shift out of your fear of numbers and learn how to make sense of them.

In this episode, I’m breaking down the two different types of ad budgets: testing budgets, and scaling and optimizing budgets. It’s critical to make sure that you’re not just using both types of budgets, but that you’re using them both correctly. Tune in to learn more about how to set these budgets up, how much money you should allocate towards them, and how to interpret your results.

Today’s episode is all about how to create ascension within your products. AKA, how to position your funnels in order to drive your buyers through them and ultimately convert into a client. I lay out how I’ve done this step-by-step with my own signature course, Ignite, and the strategies I’ve implemented within the course that easily gets my students to convert into buyers. Tune in to learn how you can implement these strategies in your own products and courses!

In this episode I’m talking about what the impacts of the current economy mean for your ads and high ticket sales - right now. I predict what trends I think will set marketers up for success not only now, but for the months to come. If you’re just trying to wait things out, you’re going to fall FAR behind - but those who pivot and adjust now will be able to make it through. Tune in to learn more!

In this episode I’m diving into the hottest strategy right now that, when done right, will pay for your ad spend. The strategy? Creating a self-liquidating offer that does exactly what the name implies - it liquidates the ad costs to pay for the leads and drives them to higher priced and leveled products and services. I’ve noticed a lot of people are making the same mistakes and messing up with these - tune in to make sure you know how to leverage your SLO correctly!

Getting your audience and leads to take action is every entrepreneur’s and business owner’s goal, but getting them to actually do it isn’t always so easy. Well, I should say it’s not easy if you don’t know the right strategies to drive them to take action.So what CAN you do? I know two surefire ways to make sure your audience and leads go from passive bystanders to action takers, and I’m letting you in on my secrets in today’s episode of The Hirsh Marketing Underground Podcast.

Here’s a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fall into what most people would consider to be an “influencer,” but really, I think they should be called an “influential entrepreneur.” In today’s episode of The Hirsh Marketing Underground Podcast I’m discussing and defining the differences between the two, and explaining how they affect your social media marketing strategy in the long game.

In this episode of The Hirsh Marketing Underground Podcast I’m diving in to my five keys to massive marketing success. These are essential foundational keys that you must continually prioritize in order to achieve success, no matter where you are in your marketing. Even if you’re successful right now, it’s always good to remind yourself of these keys and keep them in the forefront of your mind, because I guarantee as you’re listening you’ll be like “Man, you know what? I forgot about that!” For complete show notes, visit - www.hirshmarketing.com/podcast-episode-194

“How do I reach more of my target audience?”  Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It *surprise, surprise* all comes down to using a process and following a system that leads to you truly understanding the audience you’re trying to attract.  First, you have to get clear on who your target audience is, and really dig deep. Once you have that figured out, you have to build a solid foundation for your targeting and messaging. I’m sharing my ultimate strategies on how to do just that in today’s episode of The Hirsh Marketing Underground Podcast. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-193

Today I’m diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If you care about your business you must prioritize visibility.   There is one major thing you have to do in order to do this: CREATE VALUABLE CONTENT.  I repeat: CREATE VALUABLE CONTENT.    I guarantee that committing to creating consistent and valuable content will not only improve your marketing, but also lead to positive growth in your business AND gain you a loyal audience who will stick with you through the thick and thin.    For complete show notes, visit - www.hirshmarketing.com/podcast-episode-192

Today, I’m going to talk about a difficult scenario:  What to do when your leads aren’t converting to buyers.  If you’re in this situation, don’t run or feel bad!  This is a very common problem with very tangible solutions.  In this episode, I’m sharing the four main reasons why your leads are not converting and why the last thing you should do is just throw your hands up and say, “this isn't working!”  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-191

Hate to break it to you, but you can’t just let your Facebook ads sit for months and months and expect them to magically “work”.  Scaling doesn’t come easy... but it also doesn’t have to be this scary and mysterious process!  So if you're in a position where you're trying to increase not just your ad spend, but also your revenue from ads, then this podcast is for you. In this episode I’m going to lay out the FOUR MOST COMMON MISTAKES I see people make when scaling ads + what you can do to avoid them ... and make scaling less scary!  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-190

Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call “SLO” or self liquidating offer funnels.   This success didn’t just pop out of thin air…  My team implemented specific strategies from the start in order to make our lower ticket offers profitable in the long run.    Why is it so important to invest this energy into your SLOs?   Because you're either making or breaking your customer’s trust when they purchase them!!  In this episode of I’m going to go over:  Why you should over-deliver with your low ticket offers  The steps you can take to make your offers more profitable  Exactly what you should avoid when working with SLOs  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-189

A very common marketing question I get is, “When will I see results?” Are we talking a year? A month?  Six months?  I think it’s safe to say that when it comes to marketing, most people don’t want to play the long game.  Why should they? Playing the waiting game can be nerve wracking because of the uncertainty that comes with it.  Because like with most things, there’s not one right answer... … but what I am certain about is this, the long game shouldn’t be dreaded!  In today’s episode I’m going to break down different scenarios that could happen during your first 90 days running ads to a new funnel or offer along with:  Why mindset matters   Volume vs Quality How to improve your targeting  For complete show notes, visit -  www.hirshmarketing.com/podcast-episode-188

This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend?  It’s a bit more complicated than “Increase your ad spend when...”  In this episode, I’m walking you through:   When you should increase your ad spend How much you should be spending Which numbers you need to track through the entire scaling process  I’ll also go over the #1 mistake I see people make when budgeting for ad spend and how you can avoid it!  For complete show notes, visit -  www.hirshmarketing.com/podcast-episode-187

Over half the time when marketing isn't working, it's because of MESSAGING.  You could have the best strategy in the world and it wouldn't matter if your messaging isn't dialed in.  The theme of this episode is how important it is for you to know your customer on a deep, deep emotional level so that you can get your messaging on point.  Tune in to learn how YOU can really understand and connect with your target audience and MASSIVELY IMPROVE your marketing.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-186

Lately, a lot of people have been asking me one question over and over again, “Emily, what is your secret to keeping a 95%+ client retention rate?”    There are four secret ingredients that go into my Hirsh Marketing high client retention rate “Secret Sauce”    When combined, these ingredients are powerful.   In fact, using my “Secret Sauce” has resulted in my company having a 100% retention rate in the month of April.    Not only that, but we signed 10 new clients!    So that’s what this episode is all about, I’m going to explain what my secret is to keeping a high client retention rate and how you can use my “Secret Sauce” in your business too!    For complete show notes, visit - www.hirshmarketing.com/podcast-episode-185

Are you afraid of failure?   I’m willing to bet that the majority of people in this world are afraid of failure too. In my opinion, there’s nothing wrong with being afraid of failure.  Because in failing, you learn and you continue to grow. As you and your company grow, you find things that work from failure.  And there's a lot of value in putting a percentage of your time and money and energy into just trying something.  So that’s what this episode is all about, finding the value in failure and how if you’re not willing to fail, you’re doing it wrong.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-184

Let’s go back to the basics.  They might be foundational things, but they are extremely important to focus on because honestly, most success in marketing comes from mastering the basics.  In this episode, I’m going to go over the three most important things that you can do right now to better market your business. I guarantee that all three of these things will improve your marketing, lead to positive growth in your business, and start that upwards momentum. And guess what? You could start implementing all three of these foundational processes for your business RIGHT NOW.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-183

I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now!  Any dedicated business owner or serious entrepreneur should be super excited about this fact too. In this episode, I’m going to tell you the exact strategies we implement with our live webinars here at Hirsh Marketing along with: How to shift your messaging to be as relevant as possible to the current climate  How to incentivize people to actually show up to your webinar  How to support and inspire your audience as much as possible For complete show notes, visit - www.hirshmarketing.com/podcast-episode-182

What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down... but none of that matters if you’re not able to nail your messaging. In this episode, I’m going deep into why messaging matters, plus... The process I go through with my team to make sure our messaging is on point Common messaging mistakes I see marketers make How you can fine tune your messaging to connect with your ideal audience For complete show notes, visit - www.hirshmarketing.com/podcast-episode-181

One of the most important things that you can do in your business is stay focused. I'm huge on focus. Stay focused on one offer, one funnel, one strategy until you get your desired results. During this time of universal crisis, it may feel harder to stay focused than usual. After all, you’re being bombarded with endless social media distractions that have the potential to derail both you and your business. In this episode, I’ll explain why you should avoid these distractions as much as possible and what you should be focusing your energy on in order to put your business ahead of the curve. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-180

One of the most important parts of marketing is actually the free “value” content you share with your audience. Because, if your free content is good enough that people would pay money for it… your audience will know that what you sell will be even better! In this episode, I’ll explain why free content that’s truly helpful to your audience makes selling so much easier, PLUS… Why you should put AS MUCH thought, energy, and effort into your free content as your paid content How many resources my team puts into our free content every week… And 2 questions to ask yourself if you’re ready to step up your content game! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-179

A “true” entrepreneur doesn’t let anything get in the way of making things work - even a financial crisis.  In this episode, I’ll explain WHY, plus how you can make a choice to change your current + future reality, right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-178

Lots of people have asked how I’m “doing it all” right now. And like you, I don’t really have another option but to show up! I could easily crumble under the pressure (and I’ve let that happen, briefly).  But I’m consciously choosing, over and over again, to become a stronger, better person through all of this - and build a stronger, better business, too. In this episode, I’ll talk about how (+my “advice” for you!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-177

I’m noticing lots of successful entrepreneurs realize for the first time… They really don’t know their numbers! (If this is you, please know this does NOT make you “bad” at business! But also, consider this your wake-up call.) In this episode, I’ll breakdown the reasons why your accountant should NOT call the shots right now.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-176

With so many people bringing their business online, I’ve received a lot of questions about how I run my team of 20+ employees virtually…  This episode answers a few of those questions (+shares my biggest piece of advice for everyone!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-175

Curious about the experience of being a Hirsh Marketing client?    In this episode, I’m sharing a behind-the-scenes look at The Hirsh Process in action, using our microwebinar-to-application funnel.    For complete show notes, visit - www.hirshmarketing.com/podcast-episode-174

There’s a lot of hype around automated content… because it’s an incredible time-saver, especially before you have a support team.   But you can’t automate everything, all the time!   In this episode, I’ll explain the ways my company incorporates BOTH pre-scheduled content and personal, customized content (in marketing + delivery of our product).   For complete show notes, visit - www.hirshmarketing.com/podcast-episode-173

When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, right? (Or less risky.)   But today, I’m sharing a real-life story (from a Hirsh client!) to explain why that’s the worst mistake you can make right now + highlighting one of our clients who went from wanting to turn off ads to getting $0.79 leads + 284% ROAS!   For complete show notes, visit - www.hirshmarketing.com/podcast-episode-172

Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you’re paying…  You have to ask for it, over and over again - in an environment that’s safe, supportive, and receptive.  In this episode I’ll explain the epiphany I had around “how” to best ask for feedback in a way that invites real, honest answers. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-171

Most advertisers (including my team) use standard retargeting ads… But in this episode, I’ll show you how we’re using podcast content to retarget potential clients back to their unfinished applications - with huge success! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-170

There’s one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The “pre-launch” is essentially a warm-up to your actual launch.  And in this episode, I’ll explain why it's vital, what it includes, and how to maximize its potential.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-169

If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into - meaning, Facebook is still learning how to optimize your account, right?  In this episode I’ll share a *trick* we use to speed up the process - AND an important caveat.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-168

The #1 thing people get wrong with ads is… REPORTING.  Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads - through the whole funnel.  In this episode, I’m going deep into our brand NEW system for reporting all the data, including a detailed description of our incredible (I mean, literally INCREDIBLE, all-inclusive, best-of-the-best) spreadsheet…. Tune in for how YOU can get access a.s.a.p.! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-167

Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode I’m sharing 5 things you can do RIGHT NOW to support your business (+how I’m personally doing each of these, too).  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-166

Welcome to the sixth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’m sharing 3 ways you can leverage a non-growth season (if your sales are taking a hit),  PLUS…  Why now is the time to OVER-deliver to your audience What it means to have a non-growth month (or several) And how you can hang in there with a long-game strategy For complete show notes, visit - www.hirshmarketing.com/podcast-episode-165

Welcome to the fifth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.)   In this episode, I’ll share…  The absolute WORST thing you can do right now (+what to do instead) What to do if you’ve NEVER marketed anything to anyone… but want to start! PLUS, exact examples of how we’re helping our clients make this pivot For complete show notes, visit - www.hirshmarketing.com/podcast-episode-164

Welcome to the fourth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.)   In this episode, I’ll share…  The most important thing you can do right now as a leader Exactly what I’m doing to lead my team, my clients, and my community And how I’m staying grounded (i.e. how I’m focused on what I *can* control) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-163

Welcome to the third episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll share…  Exactly what numbers you should be tracking first, second, third (+what they mean) Where to start if you’ve never tracked numbers before And how to simplify your decision-making, now and in the future For complete show notes, visit - www.hirshmarketing.com/podcast-episode-162

Welcome to the second episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll explain…  How to make rational, smart decisions with your marketing Why you have the *opportunity* to show up for your audience  And why it’s OKAY to continue selling your products + services! Tune in for my advice, best tips, and all the “how to’s” you’re looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-161

Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll explain exactly what I’m doing to support my clients, customers, and team members, PLUS…  How to CONNECT with your audience during a worldwide pandemic Where to put your energy first, second, and third And when to sit tight… and when to PIVOT quickly  Tune in for my advice, best tips, and all the “how to’s” you’re looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-160

When things aren’t working (in life or business!), sometimes our “best” solution in the biggest, most emotional moments is to throw everything away and start afresh. But, that’s not always (maybe even usually) the best idea. In this episode, I’m sharing the story behind how I nearly quit my company to start from scratch, plus what you can do when you feel like jumping ship (and of course, what this means for your marketing!). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-159

This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become.  Stretch yourself, yes. Get out of your comfort zone, yes. But don’t forget who you are! Don’t drop everything you’re doing (everything you want to do) because so-and-so is doing something else that’s working “better.”  In this episode I’ll explain why there’s no one way to build a business + what you can do to build marketing strategies that are AUTHENTIC to who you are.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-158

Miscommunication happens when you’re not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing.  Whenever you talk about something that you understand as an expert, you have to be conscious that your audience (whether that’s your team, your family, or your ICA) does not know what you know. So consider, how can you be more specific?  In this episode I’ll explain how I’m offering more specific critical feedback + praise to my team, plus what this means for your marketing plan. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-157

There’s a few new-ish trends happening with Facebook ads…  In this episode I’ll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-156

The best marketing strategies consider their audience above all else. If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.) In this episode I’ll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it. For complete show notes, visit -  https://www.hirshmarketing.com/podcast-episode-155/

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth…  In this episode I’ll talk about what it means to balance the cycles of business (and actually embrace each one!) For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-154/

Retargeting ads are a sexy topic in the digital marketing world - because, when they’re done right, they work really well! But, I see a lot of entrepreneurs making the same mistake (i.e. using retargeting ads before they’re ready). In this episode I’ll explain how you can avoid this common mistake, when to use retargeting ads + how, and what to do *first* as a solopreneur. For complete show notes, visit -  https://www.hirshmarketing.com/153-retargeting-mistakes-you-may-not-think-about/

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…   It’s called, “The Paid Challenge (Fad).”  The idea is, you create a short-term challenge at a low, accessible price point - with the intention to later sell these newly WARM LEADS into your higher priced offer.  And it’s a good strategy… for the people it’s designed to help.  But, it’s likely NOT a good strategy for you! And in this episode, I’ll explain how to know whether or not this strategy will work for you, plus how mega-influencers make the “paid challenge” look easy + why free content will (probably) make you more money! For complete show notes, visit - https://www.hirshmarketing.com/152-the-problem-with-the-paid-challenges-fad/

This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual - but it’s more complicated than “this or that.” In this episode, I’m debunking the out-of-date theory that organic social media marketing is *enough* for newbie business owners. AND, I’m walking you through the reasons for putting ad spend behind that organic content… i.e. you need to have both! Tune in to learn what to do FIRST if you have a small follower base, why your time is more valuable than the money you’re afraid to spend, and the #1 thing to STOP doing now… For complete show notes, visit - https://www.hirshmarketing.com/151-organic-or-paid-traffic/

Thinking about planning a live event in 2020? In this episode, I’m taking you step-by-step through my thought process, including what works + doesn’t work in the online “influencer” space right now. PLUS, I’ll share 1 MAJOR misconception about marketing a live event, my 3 keys to SOLD OUT success, and why it’s *worth* it… (even though you likely won’t MAKE BANK)

The reality is, most of your sales will come from someone who has multiple touch points with your brand. But not everyone strategizes for this! My company uses intentional + strategic nurture campaigns to build trust with the people who don’t buy the first time. Because eventually they’ll be ready - and we’ll be top of mind.  In this episode, I’ll explain how + why nurturing your audience is vital to optimizing your funnel + your sales. 

Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy. Because, quite frankly - it’s hard to whittle down the good ideas that keep coming, to only a few that you put every ounce of dedicated work into… for years (not months! years). In this episode I talk about why this is one of THE hardest things we do as entrepreneurs +why it’s entirely necessary.

My new book, “Ignite Your Impact,” is out today! This 100+ page explanation of “holistic” marketing strategy is the culmination of 5+ years in the digital marketing world… with thousands of hours behind-the-scenes, for hundreds of influencer clients, with millions of dollars in ad spend. And in this 15-minute episode, I’ll share WHO this book is for, WHY it’s about more than Facebook ads, and WHAT is included (to ensure you take action on your marketing now!).

If you’re the CEO of your company, you’ve likely used what I’m calling,  “entrepreneur intuition,” to get there. (And if you’re not quite “there” yet, wherever you want to be - you’ll need this mindset to get going!)

You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY? Every metric you (or your ads agency) track should tell a story about what’s going on behind-the-scenes. That’s what will point you in the direction of where to focus your problem-solving skills next. In this episode I’ll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I’ll explain 3+ common problems to troubleshoot.

Any marketing strategy you execute is only as strong as your foundation. Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart. In this episode, I’ll explain what I mean by “foundation,” why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).

You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (+what to do differently next time).  In this episode I’ll walk you through a real-life example of how+why you need to define your success FIRST. 

If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental weakness. That’s why I want you to ask the question… “Am I turning down opportunities OR saying ‘no’ to distractions?” In this episode I’ll answer your questions about “The Rule of One” in marketing. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-142

Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That’s it! No fancy “ninja” skills that only an ads strategist knows about. If you use this 3-part formula, it’s not about “if” marketing will work for you, but “when.” In this episode I’ll explain how marketing is about following a formula (NOT finding secret strategies), why messaging matters more than strategy, and how we ensure 40% show up rates to our IGNITE evergreen webinar! For complete show up rates visit - www.hirshmarketingunderground.com/podcast-episode-141

“Why is Hirsh Marketing different?” It all comes down to urgency… but not in the way you think. I’m talking about urgency with your decision-making + how quickly you take action! In this episode I’ll highlight my definition for URGENCY + how it saves our clients money, plus… why “wait+see” with Facebook ads is a MYTH, the difference between corporate agencies + Hirsh Marketing, and how I train my employees to take smart, QUICK actions now. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-140  

You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing - especially with building your warm audience. You do this by consistently creating Value Content every week. And let me tell you… it’s a huge mistake to NEGLECT your content strategy (even worse if you rely solely on “organic” visibility). Listen in to this episode for more about how to build your warm audience + why it’s vital to making money!

You might think you’re being obvious about what you sell + how someone can purchase… but you’re likely not (OR, you can be even more obvious!). If you want to optimize sales within your automated funnel, your email nurture sequence, and even your sales page - you have to be THOUGHTFUL, CLEAR, and over-the-top OBVIOUS. And in this episode I’m talking about how to do that well - plus my *secret weapon* to sales sequences that convert! For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-138

Before you get too far into planning your “2020 business goals,” I want to remind you… Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end marketing + sales… if you don’t also plan out what happens after. In this episode I’ll explain how high-quality delivery leads to higher quality referrals (+and why that matters more in 2020!) For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-137

The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. But then, how do you provide enough “nurturing” to build a relationship? Enter: The Microwebinar. This is a great high-ticket funnel strategy that we’ve tested for clients and for my own business. And in this episode, I’ll explain what it is, how to set it up, and why it works better. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-136

In 4+ years in business, I’ve struggled to really outsource marketing from myself… because “nobody can do it like me,” right? WRONG. And in this episode I’ll explain why, plus how that silly sentence is always to our detriment. Tune in for more about how I tore apart my marketing team to create a new one, plus the light-bulb moment that changed the game.  

If you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better! Here’s what I mean: Last month I broke everything in my internal marketing department + re-built it. And this episode is all about how I CONNECTED every piece of my marketing to SIMPLIFY my business in the new year! Tune in for an inside look at Hirsh Marketing in action (+how this can help you plan better in 2020).

The foundation to any successful marketing strategy is… listening to YOUR customer (and responding to the feedback). That’s how I’ve built my company to multi-millions in revenue with a client roster that serves some of the biggest names in the industry. And it’s why we recommend custom strategy for every business. (Cookie cutter marketing doesn’t know what your customers need - but YOU CAN.) Tune into this episode for more about what propelled my business growth + how you can create a business that genuinely connects with your audience.

No one tells you that business has both… seasons of growth + hard seasons where you need to recalibrate (where you’re NOT hitting $$ goals maybe). The “rough” seasons are way less fun, and if you’re not prepared they can take you down. But actually, I consider them a gift.  In this episode I’ll explain why, plus - the moment I realized I was building an unprofitable business, why I dipped into our business savings to make payroll this year, and how I’ve been transparent with my team through it all.   

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I’ll explain specific marketing strategies for each “type” of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There’s a real danger to following the advice of even the most successful business owners - especially if their business is different from yours (or they’re at a completely different level). In this episode I’m taking you through a real life conversation about how to determine whether to take the advice… or not.

Marketing is not as complex as people say. Here’s a simpler way to think through your marketing… especially if you’re making less than $1M in revenue.  I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!  Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).   

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that’s still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.

I’ve been off social media for 1 month now, and I’ve never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media... ) - but it’s high-time for change. Tune in for the results of my month-long experiment, plus how my team’s strategizing real, genuine visibility online now… 

There’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re in good company. But, here’s what to do first: STOP listening to what’s working for everyone else! What’s ‘working’ in 2020 is custom-built marketing strategy! Tune in for the details.

There’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. But honestly, I think this will change in 2020… In this episode, I’m detailing the 2 big companies that recently hired my team (after years of in-house marketing experience!) + diving into the pros/cons of in-house teams v agencies.

Everyone has a funnel, because a “funnel” is just a customer’s journey to buying something. If you have a business and sell something online, you have a funnel. (Even if it’s as simple as “go to my website + make a purchase,” that’s your funnel!) In this episode I’m explaining why this is VITAL to understand when you’re creating or optimizing your marketing plan.  

I used to expect my team to work basically all the time… like me. But, I learned the hard way - that’s actually to my company’s detriment. In this episode I’m detailing my “lessons learned” about time off, how we’re replacing ‘sick’ days with ‘wellness’ days, and why doubling my team’s paid vacation time costs less money!

Your ‘brand new idea’ or this ‘once-in-a-lifetime opportunity’ might feel like the next best thing, but watch out.  If you keep following every good idea + saying ‘yes’ to every single opportunity… the success you’re building now will fall apart. (Really, I’ve seen it happen too many times.) Because, scattering your focus stalls (or completely STOPS) your growth. Tune into this episode for a few examples you might relate with, plus how to avoid the scatter-brained trap!

Taking a week-long vacation to write my book helped me realize the areas in my company where I’m acting as a bottleneck. And you never want to be a bottleneck in your company! In this episode I’m digesting my takeaways from my five days away from work + the major gap in my company this helped illuminate.

There’s an old saying in the marketing world, “With good marketing, you can sell anything!” And here’s my 15-minute speech about why that’s WRONG. Yes, you can market a bad product or service for a limited time - but eventually, people will find out + your business will take a dive.

I wrote a book within 2.5 days on a quick trip to Hawaii! And this episode is all about HOW, the pre-planning that made it possible, the immense number of snacks required, and the advice I’d give anyone with a book-writing dream!

You are the expert - not your client or customer. That’s why you have a job! That’s why people hire you. So no, your customer is NOT always right. If she knew how to do the thing you know how to do, she wouldn’t spend money for your product/service/coaching. Which means, it’s your J.O.B. to own what you do + how you do it.

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their launch goals, especially compared with the business owners who don’t. So, in this episode I’m sharing a variety of tried-and-true strategies for warming up your audience before, during, and after the launch.

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it’s not as ‘pretty’ as growing past your first $100K. In this episode, I’m talking about the importance of protecting your time+energy as CEO of your company, so you can get comfortable in the (inevitable) discomfort that comes with real growth.

I’m diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what Facebook likes + how you can build trust with the company. Social media companies are getting smarter. If you think you’re going to outsmart Facebook and Instagram… you’re not. Tune into this episode for all the do’s + don’ts for Facebook ad approval.

I’m detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you’ll get those details right here!

Goal-breaking ads are NOT the result of finding the best audiences, using the latest ‘ninja’ strategies, and knowing the best technique… Those things help, of course! Otherwise I wouldn’t have a company. But really, the foundation of any good marketing strategy is the *skill* behind pivoting + adjusting to meet your end goal.

Not every CEO is a good leader - but it’s a skill you can learn! And in this episode, I’m detailing one of the most important leadership lessons I’ve learned: Every business relationship should be a collaboration (not a one-way street).

Tracking your immediate results is one thing (i.e. what’s happened in one week?). But tracking long-term + cross-checking with third party systems is where you’ll find the goldmine of information. In this episode, I’ll explain 2 ways we do this at Hirsh Marketing.

You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions, and buy your courses... Why? Because people aren’t paying you for information! They’re paying for the results you advertise + the experience you offer.

There comes a point in business when you’re ready to hire out your marketing - but when? And how do you know when you’re ready? I’ll answer that question, plus dive into details about the major difference between hiring a TEAM + hiring an ads manager.

In my longest podcast episode to-date (30 minutes!), I’m taking you behind-the-scenes of my day-to-day life + business, to explain how I “balance” a full work schedule + quality family time, why I run my household like I run my business, and the most important things I do every day to enjoy BOTH success + happiness.

“What if I’m not selling to every lead on my list? Do I create a downsell/upsell offer?” My advice is - not immediately! It’s a mistake to shift your focus before you’re ready (but I’ll explain what to do instead + how to know when you *are* ready, inside this episode!).

If you’re an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you’re normal - but you really need those things to scale your business! Here’s how we make it happen at Hirsh Marketing.

Wondering how to make “realistic” ads projections for your company? Start with the numbers (your numbers!) - and move backwards. Here’s how.

Marketing is an intricate puzzle of moving parts. And sometimes it’s confusing to pinpoint the exact “problem” that needs fixed… Is it the ads or your funnel? In this episode, I’ll help you troubleshoot!

Let’s say your new funnel isn’t converting yet - at least not in the way you’d planned. How long do you wait to re-strategize? I’m answering this question + more in this episode!

When will you start to see results with your ads? In this episode I’m detailing how we answer this question for our Hirsh Partners.

Warm + cold traffic convert differently. That doesn’t mean your cold traffic funnel doesn’t or won’t work - it means you need to think about it differently!

I’m frustrated with the lack of high-quality options in marketing for growing businesses, so - to celebrate EPISODE 100 of the podcast, I’m introducing our brand new Performance Package! Tune in for details + how to apply.

I messed up a few months ago by ditching my own processes. And my company is still cleaning up my mess, plus paying to fix the mistake. Here’s what happened + everything I learned not to do again.

I’m diving into a hot topic: the importance of value-first marketing. I’ve been preaching this message from the very start - but here’s a little more nuance to what I’m saying.

In the increasingly saturated world of online courses + coaching programs, polarization is the only thing that works. But, YOU have to be clear about your bold message before your marketing can hit home for the right people.

Be careful signing a contract or making a purchase of anything with a “results guarantee” on the price tag - especially if it comes with a timeframe. That’s likely a marketing ploy. Here’s what to look for instead. 

You have to be able to measure your marketing success - otherwise you don’t have any! And that means, you have to know your numbers. In this episode, I’m helping you answer the question, “What defines successful marketing?”

I get a lot of questions about how I manage my time as the CEO of a growing company. So in this episode, I’m sharing the behind-the-scenes goal-setting process that keeps me on track.

I’m talking you through an in-depth example from one of my IGNITE students: If she wants to make $30K in revenue, what does that mean for her monthly ad spend?

This is a question I never thought to answer, but it’s a common one: “When should I go evergreen with my funnel?” Heads up - it’s not about making a certain number of sales first. 

If you’re following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I’m saying it again) - your messaging + the way you position your offer.

Until recently, I had only one touchpoint with my employees. In this episode, I’m detailing why this was a mistake + how I fixed it within a month.

Marketing should be an above-the-line expense. You should be intentionally investing in marketing every month. And here’s what that means for my business. 

If you have a crappy product or a broken funnel, ads can’t help you - because ads can only amplify what’s working already, not build your foundation.

You might track your retention rate, your refund rate, or your student success rate - but whatever your business, you have delivery metrics. And here’s why you should be paying attention.

Our course launch was a mega success (we crushed our goals!) - and this episode is about HOW that happened + what you should prioritize in your own launch.

For virtual teams with virtual clients/customers: I’m sharing the relationship-building “to do’s” we’ve mastered at Hirsh Marketing - with special attention to the details you can bring into your own business, service-based or not.

My team of 30+ is literally better than me. Can you honestly say that about the people you hire? If not, this episode is for you! (P.S. Doors to IGNITE are closing soon!)

There’s a science behind marketing that works. And the reason you haven’t figured it out yet is this: Until now, no one has offered a course like IGNITE. Go to IGNITEcourse.com to sign up today!

When you’re ready to scale ads (or think you might be), tune into this episode for 3 strategies that led to one client’s mega success - with tips for how to use CBO.

One of our clients recently spent less than $500 ad spend to make $100k+ in sales (that’s 29,114% ROI)...in 3 days! Tune in to learn the details about what made these ads so successful.

The 3 most important things you need to do a.s.a.p. to create “true” influence right now. It’s not about good luck, or best timing, or *magic.* There’s strategy behind it that’s accessible to YOU!

3 major takeaways gathered from our behind-the-scenes management of more than $12M ad spend annually, PLUS a special announcement.

A lot of people move through your funnel without purchasing, and too often, you forget about those people! In this episode, I’m sharing 2 flash sale strategies to capture anyone who doesn’t buy the first time.

I used to say people need nurturing before they get on the phone with you. But now, we’re testing 2 new strategies for marketing to high ticket sales that work even better!

You and I both know the KEY to success is focusing on one thing at a time, but how? It’s all about bringing yourself back (again and again!) to your ONE priority. This isn’t a one-and-done task on your to do list; it’s a hard-earned habit you need to create right now.

Before you scale your funnel, you need to prove that it works! How? You might not like my answer.

Your customers are the foundation of your business, which means how you deliver your product or service can make or break your success - with current customers + future referrals!

Ads Manager Kristina details a new client account that witnessed $10 leads drop to $2... over a few months. Marketing will always work, but often, it takes time.

Social media marketing changes on the daily. In this episode, I’m sharing the TOP 3 ad types that are working really well right now, plus two things that are NOT working.

Everything you do + everything you make has a purpose. That’s why we advise our clients to always, always, always consider the customer journey first. In episode 71 of The Hirsh Marketing Underground Podcast, I’m walking you through more of the details.

If you’re launching for the first time (or if you’re launching anything new) and you don’t have tried and true data to pull from, this one's for you. In episode 70 of The Hirsh Marketing Underground Podcast, I’m taking you behind-the-scenes (again!) and talking all about “how to budget” without data.

If you’re curious about how to use the data Facebook collects, in this episode I will provide all the clarity you need. Our Ads Manager, Vanessa, details some incredibly specific reports that Team Hirsh runs for our top-notch clients. This episode gets a little tech-y - but if you listen to the end, Vanessa shares a number of tools that will help you DIY!

If you have a good product or service, but your funnel isn’t “working,” or your ads aren’t converting then this episode is for you. I'll be walking you through a few examples of “failed” marketing to explain why it doesn’t work and the best “how to” moving forward.

I’m no longer the most important person in my company. I’m completely removed from the day-to-day of my business, which means my team members carry the load that I used to carry alone. Which also means they require the personal and professional development that I used to require, too That’s why I’ve hired a bestselling author to mentor my leadership team, and if you’re a 6- or 7-figure business owner, you’re heading in this direction, too - so this episode is must-listen!

Re-targeting ads are a Team Hirsh *favorite* ad that we use for our clients because, if you do them right, they are less expensive and more effective! In this episode, I’m sharing the 2-step process we take when mapping out a funnel - including where + how to place retargeting ads.

I'm launching a course in June (it's been a while since I've done my own launch!) and in this episod I’m detailing how we worked backwards from the numbers to increase/prepare my warm audience beforehand, plus how you can implement the same strategy for your launch. This is basically a behind-the-scenes of The Hirsh Process in action so listen in for details you won’t hear anywhere else!

In this episode we're joined by Team Hirsh Senior Strategist, Taylor, to answer a host of questions about Instagram story ads! You’ve probably noticed that Instagram stories are quickly becoming the *NEW* newsfeed, so tune into for some quick tips on how to get the most out of your Instagram!

You’ve likely noticed that Facebook's algorithm is now favoring meaningful and genuine interactions with its users (specifically likes, comments, and shares). But, what kind of reaction is best? How can ads receive organic reach, too? Tune into this episode for a brief summary of what’s working (and what’s not) with the recent algorithm changes.

In this episode, I’m detailing my transition from thinking about the day-to-day into thinking about my company as an “investor" (rather than a CEO) - which means I’m talking all about the most important internal report we’ve created, to date!

After the Facebook/Instagram day-long shutdown a few weeks ago, a lot of people started asking, "How long will ads work on these platforms?" BUT, don’t jump off the Facebook advertising train just yet. (Or maybe, ever!) Facebook isn’t going anywhere, especially not overnight. Tune into this episode for my take on the future of ads on social media!

In this SPECIAL GUEST EPISODE ads manager, Jordan, talks all about what you can do when disapprovals + shutdowns happen, plus how to avoid these things altogether - especially if you’re in the “how to make more money” space.

This episode is a behind-the-scenes look at my personal growth journey into running a multi-million dollar company in less than four years.