The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads
Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators
Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.Related videos:🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: • 🔥 Google Ads Management: Dealing with... 💣 The Key Performance Indicators (KPIs) You Should Share to Clients: • 💣 The Key Performance Indicators (KPI... ✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a Ne... 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... 0:00 Intro0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators5:10 Data presentation10:36 Google Ads and Meta Ads work together 👉 Get free guides, templates, SOPs, checklists,...
10/22/2024 • 15 minutes, 47 seconds
The Key Performance Indicators (KPIs) You Should Share to Clients
Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.Related videos:💸 Why You Should Not Rely on In-App Metrics: • 💸 Why You Should Not Rely on In-App M... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 0:00 Intro0:18 The Key Performance Indicators You Should Share to Clients5:43 Turning off Meta Ads10:54 nCAC basis👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
10/18/2024 • 14 minutes, 46 seconds
Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend
Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.Related videos:💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months: • 💰 Achieving 31% Google Ads Return On ... 🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 0:00 Intro0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend7:40 Audience targeting strategy9:04 Bottom of the funnel campaign👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
10/15/2024 • 13 minutes, 58 seconds
How to Run Advantage+ Shopping Campaigns for Success
Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 0:00 Intro0:33 How to Run Advantage+ Shopping Campaigns for Success4:26 The truth about Advantage+ Shopping Campaigns6:29 L1, L2, L3 approach8:29 Increase in first time customers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
10/11/2024 • 10 minutes, 24 seconds
Why Meta Ads Is Critical for Increasing Google Ads Success
Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined. Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.0:00 Intro0:16 Why Meta Ads Is Critical for Increasing Google Ads Success6:47 Surge in new customers10:00 Stop relying on in-app metrics and ROASRelated videos:💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
10/8/2024 • 11 minutes, 57 seconds
Why You Should Not Rely on In-App Metrics
Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.Related videos:💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyon... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
10/4/2024 • 8 minutes, 13 seconds
Meta Ads New Strategy: L0 Approach
Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Meta Ads New Strategy: L0 Approach7:21 Effects on metrics15:18 Cloning successful ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH...
10/1/2024 • 18 minutes, 20 seconds
How to Audit a Meta Ads Account In Ten Minutes | Part 2
Learn how to analyze your purchasing funnel so you can identify and resolve issues in your Meta Ads account. Our Meta Ads Account Manager, Nick Ewing, ends the series by analyzing the funnel, checking your creative efforts, assessing different audience strategies, and more.If you haven’t seen part 1 of How to Audit a Meta Ads Account In Ten Minutes, you can watch it here: • ✅ How to Audit a Meta Ads Account In ... Related videos:🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:16 How to Audit a Meta Ads Account In Ten Minutes | Part 26:37 Additional considerations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
9/29/2024 • 10 minutes, 56 seconds
How to Audit a Meta Ads Account In Ten Minutes | Part 1
Want to identify issues in your Meta Ads campaigns but don't know where to start? This guide is for you! Learn how to identify and resolve issues in your Meta Ads account as our Meta Ads Account Manager, Nick Ewing, walks you through how to audit your account in ten minutes or less.Watch this video now to learn where to analyze your account and how you can make data-driven adjustments to improve ad performance.Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 🎯 Guide to Meta Ads Targeting | Part 1: • 🎯 Guide to Meta Ads Targeting | Part 1 0:00 Intro0:15 How to Audit a Meta Ads Account In Ten Minutes | Part 15:39 Review the campaign objectives👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3B5WExGQjhoTk90OU9fYmJnM0VFV2JfQ0RaQXxBQ3Jtc0trS2lOelJkb2RJNUk5LWpQSE9pS1A1WmhEQ3RTOEJsT3l6eXI5NXV0bk1OU3hIUmpGazRZNWZRT1haRk53UDZWOHRhcWxNamJBRWxQNlFQdWRvMm90a0haenp1QXI0aERINWxxeEZsN1lVSWVVdnBwbw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=YXNaN7SdEzc" rel="noopener noreferrer"...
9/27/2024 • 12 minutes, 16 seconds
Guide to Meta Ads Targeting Part 3: Remarketing
Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now.In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more.If you haven't watched the first two parts yet, you can watch it here:🎯 Guide to Meta Ads Targeting | Part 1 : • 🎯 Guide to Meta Ads Targeting | Part 1 🎯 Guide to Meta Ads Targeting | Part 2 : • 🎯 Guide to Meta Ads Targeting | Part 2 0:00 Intro0:21 Guide to Meta Ads Targeting Part 3: Remarketing4:37 Recent audiences7:19 Exclusions9:14 Advantage+ Shopping Campaign limitations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
9/25/2024 • 12 minutes, 31 seconds
Guide to Meta Ads Targeting | Part 2
Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency. If you haven't watched Part 1 yet, you can watch it here: • 🎯 Guide to Meta Ads Targeting | Part 1 Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:12 Guide to Meta Ads Targeting Part 24:47 Behaviors and Demographics8:59 Broad10:19 Advantage+ Shopping Campaign👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
9/23/2024 • 12 minutes, 14 seconds
Guide to Meta Ads Targeting | Part 1
Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our Meta Account Managers. Watch this video now.In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency.Related videos:🔥 Meta Ads Top-Level Traffic Strategy for eCommerce: • 🔥 Meta Ads Top-Level Traffic Strategy... 🚀 Meta Ads Campaign Structure | Part 1: • 🚀 Meta Ads Campaign Structure | Part 1 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization: • 🚀 Meta Ads Campaign Structure Part 2:... 🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization: • 🚀 Meta Ads Campaign Structure Part 3:... 0:00 Intro0:26 Guide to Meta Ads Targeting Part 17:12 Audience targeting for new businesses21:35 Product/Collection specific👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private
9/8/2024 • 22 minutes, 46 seconds
Google Ads Strategy to Get Higher Lead Quality
John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC: • Video Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies 💣 How Google Reacts to Your Success: • 💣 How Google Reacts to Your Success 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
9/6/2024 • 7 minutes, 55 seconds
Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2
John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts.If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:00 Intro0:11 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 23:30 Analysis of Campaign6:20 Creative Strategy and Content8:54 Case study and insights👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
9/4/2024 • 14 minutes, 50 seconds
Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1
John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy.Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
9/2/2024 • 9 minutes, 26 seconds
Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization
Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- Getting better insights with relevant performance metrics- Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery- How to manage and monitor comments and engagement on ads - Audience targeting best practices- Bidding strategies and ad budget concernsIf you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here: • 🚀 Meta Ads Campaign Structure | Part 1 • 🚀 Meta Ads Campaign Structure Part 2:... 0:00 Intro0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization5:24 Viewing ad comments and reactions9:05 Facebook charging methods13:47 Campaign bid strategy tips17:00 Audience targeting best practices👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFFSzhubWhGbmN4N1NReVVicnA5QXI1cmhMd3xBQ3Jtc0trSjFGR2RFU013TVJudnpDdVBKaHhSNXp5b2t1ajdYeDBka0tFNWl6cXhVNmpjbW9Ld1draXo5V29PTjhsZkpkZnkwalltX1pPQXY3dnpjSDZQdTc3MDkxTHlMclQwMkpXUmxzYkxFS3dTc29neWY5WQ&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=IYfK5silmho" rel="noopener noreferrer"...
8/31/2024 • 17 minutes, 1 second
Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization
Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers.In the second part of the Meta Ads Campaign Structure series, Jonathan talks about:- Creative formats and the most effective type to engage users- Advantage+ Shopping campaign- Actionable tips when creating headlines and ad copy- Tailoring your creatives for different ad placements- Managing your ads to boost engagement and performanceIf you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here: • 🚀 Meta Ads Campaign Structure | Part 1 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/0:00 Intro0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization2:14 Advantage+ shopping campaign7:11 Headline and ad copy recommendations10:41 Info labels and the importance of managing ad engagement13:45 Tip for maintaining engagement using Post IDs👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
8/29/2024 • 14 minutes, 57 seconds
Want to Improve Your Website Conversion? Fix THIS
Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability.Discover how you can improve your website conversion rates using these effective website optimization techniques!👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights,...
8/27/2024 • 9 minutes, 41 seconds
5 Tips to Get More Conversions for High-Priced Products
If you’re having challenges selling expensive, customizable products online, watch this video.Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items. - Understand the challenges and strategies involved in selling expensive products- Find out what conversion rate is typical for high-ticket items- Discover a simple and inexpensive way to dramatically improve your customer engagement (and turn inquiries into sales)👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can
8/25/2024 • 9 minutes, 26 seconds
What to Prioritize When Testing Your Meta Ads Campaigns
Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people.Discover the hierarchy of testing:- Audience targeting- Creative content- Ad copyWe'll also tackle the challenging topic of client opinions vs. data-driven decisions. Find out why "opinions do not matter" when it comes to ad performance and how to communicate this effectively to your clients.Key takeaways include:- How to prioritize your testing efforts for maximum impact- The importance of radically different creatives in your tests- Why ongoing testing is crucial for long-term success- How to allocate your budget for optimal testing👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join the You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads
8/23/2024 • 9 minutes, 25 seconds
Meta Ads Campaign Structure | Part 1
Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- The crucial three-level structure of Meta Ads campaigns- How to select the right objectives for eCommerce success- Advanced audience targeting techniques, including custom and lookalike audiences- The power of creative elements in driving ad performance- Smart budget allocation strategies across campaign and ad set levels- Tips for optimizing ad placements for maximum impact- How to leverage Facebook's algorithm for broad vs. narrow targeting- Effective testing strategies for new creatives and audiences- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach0:00 - Introduction 0:53 - Objective selection and optimization for eCommerce2:58 - Audience targeting and custom audiences5:26 - Placement selection and optimization14:18 - Creative importance and testing strategies👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
8/21/2024 • 17 minutes, 47 seconds
Is Google Price-Fixing?
Is Google price-fixing? Does Google’s algorithm control your ad spend?Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!Key insights include:- How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition- Why manual bidding could potentially unlock better performance and reach- How Google determines when and how to bid based on advertisers' goals and targets- The surprising reason behind dwindling in-app performance- How to potentially bring RLSA back into play for improved results👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2toYkdFUk9jandKcHhoS2lRYWZlR3NTN3YzZ3xBQ3Jtc0tseThlQUNYNk05aW5UOWVXM1hTYURkdzdOa3RCRDlRbWhXdy1lWHRjX2JOSHVtcVBHWW1tVnBONXhFZ21mTDhOUFBGUWh0RW42aHduQ3BGVkx1Tk9WSmhBYUF4dUVrUnZDN0g5NmtJODY2VFhhU0RwMA&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=NQ8h8xffrXI" rel="noopener...
8/19/2024 • 8 minutes, 17 seconds
Meta Ads Top-Level Traffic Strategy for eCommerce
Are you looking for practical tips on campaign structure, budget allocation, and audience segmentation? In this video, our Meta Ads Account Manager, Nick Ewing, shares top-of-the-funnel traffic strategies that will help you improve your campaign performance. Watch this video to learn:- How to allocate budget across different funnel stages (top, middle, bottom) and campaign types- Specific audience targeting strategies for more precise and effective ad delivery- How to structure campaigns to avoid audience overlap and manage ad frequency- Creative approaches for different funnel stages, including carousel ads and dynamic product ads👉 Want to increase your visibility and attract new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/0:00 - Intro1:37 - The 3 top-of-the-funnel campaigns, including audience targeting and exclusions2:34 - Audience segmentation and creative approaches4:58 - How dynamic product ad campaigns fit into the overall marketing strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
8/17/2024 • 10 minutes, 10 seconds
Backend Numbers: Q&A Essentials
Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad spend testing products that aren't profitable.That's why it is important to know your backend numbers. This will allow you to prioritize pushing high-margin products first rather than just the best-selling products.In this video, our account manager, Joshua Rugg, and Google Ads strategist, Caden Thompson, discuss the importance of backend data and how it can improve your profitability and help you become more efficient in using advertising budgets.0:00 - Intro3:24 - The importance of of backend data in decision making6:55 - Strategies for increasing profitability12:03 - Scaling recommendations14:31 - Key takeaways👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
8/15/2024 • 15 minutes, 50 seconds
CAC, nCAC or LTV: Which one should you use?
How do you know the viability and scalability of your business? Which metrics should you use to be able to justify your marketing spend, predict customer value, and optimize your acquisition strategy for long-term success?In this video, Usama Khan talks about the importance of CAC, nCAC, and LTV, and shares real-world examples of how to calculate and interpret these crucial metrics. You'll learn:- The difference between Customer Acquisition Cost (CAC) and New Customer Acquisition Cost (nCAC)- How to calculate Lifetime Value (LTV) and why it's critical for your business- Using Shopify's customer cohort analysis to derive actionable insights- How these metrics apply to different business models (e.g., subscription vs. one-time purchase)- Balancing acquisition costs with expected customer value- Making informed decisions even with limited dataWhether you're running an eCommerce store, a subscription service, or any customer-focused business, this video will give you the tools to make data-driven decisions that can significantly impact your bottom line. Usama breaks down complex concepts into easy-to-understand examples, making this essential viewing for anyone looking to grow their business strategically.0:00 - Introduction to CAC, nCAC, and LTV metrics2:54 - Understanding LTV and its relationship to acquisition costs6:00 - Using Shopify's customer cohort analysis for metric calculation9:59 - Limitations and practical applications of these metrics👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
8/13/2024 • 14 minutes, 33 seconds
How to Use Flowboost Labelizer
Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products across all your campaigns.Watch this video to learn how to automate product segmentation, improve ROAS, and gain more control over your campaigns. Our Senior Google Ads Strategist Colby Doyle dives deep into the ins and outs of Flowboost Labelizer.- How Flowboost Labelizer works and how to set it up for your campaigns- Discover strategies for using performance indexes to optimize your Shopping campaigns- Master the art of using custom labels for seasonal collections and more- Hear our experts discuss their experiences and best practices for using Flowboost Labelizer0:00 - Introduction 3:00 - Setting up the script6:30 - How to use performance indexes11:00 - Using additional custom labels for further product segmentation17:00 - Best practices for using Flowboost Labelizer 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
8/11/2024 • 20 minutes, 47 seconds
When and How to Set Up Seasonality Bid Adjustments in Google Ads
Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly. Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-converting periods.In this video, our Specialists Manager, Glen Wilson, shows you when and how to handle seasonal fluctuations in ad performance by setting up your bid adjustments in Google Ads.0:00 - Introduction1:57 - How to create a seasonal bid adjustment in Google Ads5:25 - Setting up a bid adjustment for an expected increase 7:48 - Creating a bid adjustment for an expected decrease👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
8/10/2024 • 12 minutes, 18 seconds
Meta Ads: Top, Middle, and Bottom Funnel Strategies
Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches. In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about:- Why going for conversions right off the bat might be your best bet- How Meta's AI is secretly moving people through your funnel (even when you don't know it!)- The smart way to test your creatives without burning through your remarketing audience- Sneaky pitfalls to avoid when structuring your campaigns 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/00:00 - Introduction01:38 - Meta's AI and data capabilities03:44 - Creative testing strategies05:34 - Pitfalls of traditional funnel strategies👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
8/8/2024 • 6 minutes, 21 seconds
Google and Meta Ads: Strategy Overview
Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy.In this video, one of our Meta Account Managers, Jonathan Paquin, talks about:- The key differences between Google and Meta advertising- Understanding the marketing funnel: Top, Middle, and Bottom- Strategies for aligning ad content across platforms- Leveraging the strengths of each platform- Tips for optimizing campaigns based on performance data- Approaches for different client scenarios👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 00:13 - Introduction 01:15 - Differences between Meta and Google ads02:13 - Meta's user information and targeting capabilities03:05 - Meta's suitability for certain products and services03:40 - Social proof and engagement on Meta04:12 - Visual aspects and brand storytelling on Meta05:08 - Targeting capabilities comparison05:38 - Market readiness and funnel stages recap06:11 - Strategy for aligning Google and Meta ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
8/6/2024 • 8 minutes, 3 seconds
How to Get Optimal CPCs for Your Search Campaign
Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging. There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance. In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency. 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC and digital marketing agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current...
8/4/2024 • 6 minutes, 42 seconds
How to Develop Your Own Prompts Using ChatGPT
Want to improve your product descriptions and titles? Learn how to craft effective prompts that guide AI in producing your desired output. In this video, Glen Wilson talks about various strategies on how to develop your own prompts, including:- Using more advanced AI models- Refining prompts- Employing markdown in prompts- Developing specific rules for content generation (e.g., avoiding category repetition in titles)- Creating specialized GPTs for different types of marketing content💡 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:30 - Intro1:26 - Model comparison 2:00 - Challenges with content length and sentiment3:32 - Introduction to using markdown in prompts6:25 - Creating specialized GPTs for various content types👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
8/2/2024 • 7 minutes, 55 seconds
The New Attribution
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, joins our Google Ads Strategist, Caden Thompson, to explore the concept of incrementality testing and its growing importance in modern marketing attribution.In this video, Nathan and Caden discuss why traditional attribution models are becoming less reliable and how incrementality testing can provide a more accurate picture of marketing effectiveness. They share insights on conducting these tests, including considerations for budget changes, geo-targeting strategies, and the importance of benchmarking.Whether you're grappling with attribution challenges or simply seeking to expand your marketing knowledge, this dialogue between Nathan and Caden offers a nuanced look at an increasingly crucial aspect of digital marketing strategy.0:00 - Introduction and the importance of incrementality testing3:38 - Benchmarking and geo-targeting strategies8:04 - Structuring and timing incrementality tests12:18 - Understanding true incrementality in profit14:25 - Early signals and engagement metricsConnect with Nathan and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...
7/31/2024 • 16 minutes, 45 seconds
3 Amazing New vs. Return Customer Reports in Shopify
Want to truly understand your new and returning customer behavior in Shopify? In this episode, Frank Schaefer, one of our dedicated Account Managers, shares his three favorite reports for diving deep into these critical metrics.Connect with Frank Schaefer on LinkedIn: / frankjschaefer 1. First-Time vs Returning Customer Sales (default report)This report is always one of the cornerstones of my marketing efforts. You need to know the number of new customers you're acquiring to calculate important metrics like CAC and determine the success of your paid ads.↳ In the Shopify dashboard, click on 'Analytics' and then the sub tab 'Reports'. In the bar to filter reports, type in first-time and you'll see this report show up.2. AOV by Customer Type (custom report)Ever wondered what the buying habits of your first-time vs. returning customers look like? This report will give you a TON of insights. One of my clients (pictured below) has a new customer AOV that's almost 2x their return customer AOV.↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. I start here simply because I like this base template. From here, click on the column button and tick the box next to 'average order value', 'customer type', 'customers', 'average units ordered', and anything else you'd like. Then, click 'save as' to come back later!3. Customer Type by Sales Channel (custom report)One of my clients sells online and in their retail store. They were experiencing a decline of new customers and we couldn't pinpoint whether it stemmed from a decline in online or retail.Thus, this report was born that gives you a breakdown of new vs. returning customers for each of your sales channels.↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. From here, click on the column button and tick the box next to 'customer type' and 'customers'. Viola! You can now see the breakdown of customer type by sales channel. Don't forget to hit save.If you've ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, this episode has the solutions you need. 00:00 Intro00:31 - Default New vs Returning Customer Report04:18 - New vs Returning Customer Average Order Value (AOV) Report08:10 - New vs Returning Customers by Sales Channel Report09:51 - Filtering and Saving Reports<a...
7/29/2024 • 11 minutes, 29 seconds
How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script)
Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode. 00:00 - Introduction01:07 - Systematic approach to Performance Max optimization02:28 - Leveraging granular data for insights03:35 - Asset group structuring and keyword themes10:35 - Optimization tactics and testing11:14 - Analyzing performance trends and improvements👉 Mike Rhodes free scripts: https://mikerhodes.circle.so/c/free-s...👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
7/27/2024 • 9 minutes, 22 seconds
Google Ads Strategy When Taking Over a Failing Campaign Part 2
John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore. Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Listen to this episode to learn more about John's approach when taking over a failing Google Ads campaign.Watch Part 1 here if you haven’t seen it yet: • ⚠️ Google Ads Strategy When Taking Ov... Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: • 💣 Google Ads Guide on How to Switch F... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight
7/25/2024 • 6 minutes
Google Ads Strategy When Taking Over a Failing Campaign Part 1
John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around.In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account. He assesses the account metrics and strategies applied to the campaigns. He then suggests strategies to improve performance and emphasizes the importance of generating demand. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos: 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: • 💣 Google Ads Guide on How to Switch F... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
7/23/2024 • 11 minutes, 38 seconds
Deep Dive Into Contribution Margin and Why It's Important in Marketing
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:What contribution margin isThe three types of contribution margin and which one to track for eCommerceMethods for tracking contribution marginThe relationship between contribution margin and other KPIsConnect with Nathan Perdriau and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast Related videos:🔥 The Move to a One-Click World and How It’s Changing the Agency Space: • 🔥 The Move to a One-Click World and H... 0:00 Intro0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing1:55 What is contribution margin?5:33 How to start if you have a lot of products12:10 Methods for tracking contribution margin<a href="https://www.youtube.com/watch?v=kI_9v_q2BLM&t=796s"...
7/17/2024 • 18 minutes, 58 seconds
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2
John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can use it for your Google Ads success.Watch Part 1 here: 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1: • 🚀 How to Use Edgemesh to Analyze and ... Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro 0:26 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 24:08 Using leading indicators👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
7/15/2024 • 7 minutes, 43 seconds
Unlocking Google Ads Success: The Journey to Doubling Revenue - Descript
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
7/13/2024 • 9 minutes, 15 seconds
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1
In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign performance.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Consistent Profits for Over 15 Months Using the Facebook Matrix Method: • 💰 Consistent Profits for Over 15 Mont... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 0:00 Intro0:23 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 14:19 Metrics to analyze on Edgemesh👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
7/11/2024 • 6 minutes, 55 seconds
Why Your Performance Max + Meta Ads Are Not Working
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
7/9/2024 • 12 minutes, 17 seconds
Maximizing Google Ads in Your Customer Journey to Boost Sales
As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.0:00 Intro0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales3:19 Smart Campaigns & Dynamic Search Ads5:42 Competitor CampaignsLearn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
7/7/2024 • 7 minutes, 48 seconds
Using Only Target ROAS Bidding for Standard Shopping Campaigns
John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more. Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly10:20 Confidence in applying tROAS 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
7/5/2024 • 10 minutes, 13 seconds
Mastering Key Business Metrics to Boost Revenue
Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chicken so it lays more golden eggs. Listen to this episode to learn more.Related videos: What Is Your ROAS.... Really? • What Is Your ROAS.... Really? 🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success: • 🤯 How to Measure Success in Google Ad... 📉 ROAS Is Shrinking: Here’s What to Do About It: • 📉 ROAS Is Shrinking: Here’s What to D... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💣 FREE Media Efficiency Ratio (MER) Tracking Sheet: • 💣 FREE Media Efficiency Ratio (MER) T... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
7/3/2024 • 7 minutes, 4 seconds
Google Ads Problem: Low Sales Volume of Luxury Products
In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action as he analyzes the account and suggests future strategies to improve lead volume and sales.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 0:00 Intro0:23 Google Ads Problem: Low Sales Volume of Luxury Products 4:22 Pushing high AOV products9:30 Analyzing social media presence and competition12:17 Traffic platform evaluation and future strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
7/1/2024 • 11 minutes, 4 seconds
How to Solve the Number One Marketing Issue
Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed decisions without solely relying on attribution tools.Related video:🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max: • 🔥 How to Solve the Google Ads Attribu... 0:00 Intro0:18 How to Solve the Number One Marketing Issue2:59 Losing third-party attribution cookies6:46 Omnichannel and the crossover nightmare👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
6/29/2024 • 10 minutes, 42 seconds
Key Metrics to Measure for Email Marketing Success
Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more. Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:25 Key Metrics to Measure for Email Marketing Success5:35 Checking your attributed revenue9:55 Reviewing the top performing flows and metrics13:42 Industry information section20:45 There isn’t a universal standard for metrics👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
6/27/2024 • 22 minutes, 19 seconds
Search Term Clean-Up Avoid This Mistake!
Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:24 Search Term Clean-Up: Avoid This Mistake!5:01 How the mistake affected the Google Ads campaigns👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...
6/25/2024 • 8 minutes, 15 seconds
Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up
Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities. John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos:🔥 The Most Important Conversations To Have With Lead Gen Clients: • 🔥 The Most Important Conversations To... 💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: • 💰 Google Ads Strategy Using AI To Out... 🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1: • 🧐 What to Do if Your Google Ads Campa... 0:00 Intro0:18 Solving Google Ads Lead Generation Problems4:13 Focusing on what works7:58 Aligning your marketing efforts with the capabilities of the client's team👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our...
6/23/2024 • 11 minutes, 20 seconds
Measuring Ad Success Key Business Metrics Beyond CPA and ROAS
John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your ad budget and strategy's effectiveness.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------Connect with Kasim here: <a...
6/21/2024 • 6 minutes, 28 seconds
Is Increasing Your Average Order Value (AOV) the Solution?
Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:- How simply looking at the AOV in Shopify doesn't provide actionable insights- The nuances of AOV- New customer AOV vs. returning customer AOV- Strategies to increase AOV - Relationship between initial purchase price and repeat purchase ratesNathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast Related videos:💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing: • 💣 Deep Dive Into Contribution Margin ... 💰 Why You Should Increase Your Average Order Value (AOV): • 💰 Why You Should Increase Your Averag... 🔥 The Move to a One-Click World and How It’s Changing the Agency Space: <a href="https://www.youtube.com/watch?v=ILmtol2MClk&t=178s"...
6/21/2024 • 14 minutes, 31 seconds
Consistent Profits for Over 15 Months Using the Facebook Matrix Method
Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in synergy with Google Ads can be your key to long-term business growth.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing 0:00 Intro0:25 Consistent Profits for Over 15 Months Using the Facebook Matrix Method5:55 The initial reluctance to run Meta Ads with Google Ads11:17 Measuring ad campaign results16:58 Consistency of profits looking at key metrics21:25 Monthly performance increase with the Facebook Matrix Method👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
6/19/2024 • 21 minutes, 19 seconds
Julia Koorey Talks About Cable Bullet's 85% Lead Increase YOY With Google Ads
Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8.In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead increase and a 35% lower cost per lead. She shares how her journey with Solutions 8 started and how their success has opened doors for continuous scaling. Listen to this episode to learn more about this Cable Bullet’s growth and how Solutions 8 can help you grow as well.Cable Bullet: https://www.cablebullet.com/00:00 Intro0:30 Reaching 85% Lead Increase With Google Ads02:19 About Cable Bullet04:39 Cable Bullet's situation before hiring Solutions 86:05 Lowering the Cost Per Lead by 35%9:33 Overwhelming lead generation12:15 Future plans and continuous scaling 15:04 Why you should hire Solutions 8👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/...
6/19/2024 • 13 minutes, 55 seconds
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance. If you haven't seen Part 1 yet, watch it here: • 🧐 What to Do if Your Google Ads Campa... PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 25:42 Check all ad spend in all traffic sources10:42 Considering the time lag with conversions and conversions (by conv. time)15:46 John’s SOP when running YouTube ad sequence campaigns👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
6/17/2024 • 14 minutes, 32 seconds
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1
John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms3:34 Checking channels7:07 SMs is the worst for attribution12:51 Check customer geography and learn more18:00 Reviewing attribution sources👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1LdkdmQXJ1RFJVZVlHeVNWUGZ1cXpuU01zQXxBQ3Jtc0ttd2hsWW95aVg4Q1FGenpBTGZlVzg0MExxVTlpaG5PZWkyTjRQMWlKeVJWdG1NazVmNlJfU2xzZFd5dWNjTjYxUXEwd2F0eTN4TGVvY3ZaaVB0RkNVOG9rVEl6Rjh3dXAxNDRKaUZLQkVXOEZQd2ZrUQ&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=IZqO_erUEig" rel="noopener noreferrer"...
6/15/2024 • 15 minutes, 49 seconds
Google Ads Strategy Using AI To Outrank The Biggest Competitors
Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode.GitHub link: https://github.com/google-marketing-s... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors2:40 What is FeedGen?9:28 FeedGen updates and info12:20 FeedGen template sheet19:08 Success with FeedGen25:11 Checking spend, revenue, and MER28:13 Utilizing FeedGen for Solutions 8🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
6/13/2024 • 25 minutes, 4 seconds
The Move to a One-Click World and How It’s Changing the Agency Space
Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.Listen to this episode to learn more about: - The shift towards automation- Understanding KPIs and financial metrics to improve strategy- Operational issues faced by businesses- Actions to avoid during this phantom recessionConnect with Nathan Perdriau and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast 0:00 Intro0:32 The Move to a One-Click World and How It’s Changing the Agency Space3:42 How Google maximizes revenue10:19 Considerations and KPIs for making strategic decisions 17:50 The viability of a business is dependent upon CAC and the issues faced by businesses24:09 Looking into the future, considering the current economic climateLearn more about the new Solutions 8 Digital Marketing Services here: <a...
6/11/2024 • 24 minutes, 28 seconds
Is Google Controlling Your Brand Messaging?
Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8.Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Is Google Controlling Your Brand Messaging?1:05 Pros of using automatically created assets3:25 Cons of using automatically created assets5:59 Should you turn on the automated assets feature?7:46 Exploring the feature💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources,...
6/9/2024 • 10 minutes, 28 seconds
Kasim’s Embarrassing Confession and the New Solutions 8
Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing.Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. Listen to this episdoe now.Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... 🔥 Google Ads Mastermind: How to WIN the Battle Against Google: • 🔥 Google Ads Mastermind: How to WIN t... Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing The Google Ads Mastermind: https://youvsgoogle.com/offer0:00 Intro0:38 Kasim’s Embarrassing Confession and the New Solutions 8!3:23 The Evolution of Solutions 8's Business Model9:17 The Need for a Full-Funnel Approach13:19 Economic State No One Seems to Be Talking About19:25 Digital Marketing Is Now Very Sophisticated21:45 The New Solutions...
6/7/2024 • 22 minutes, 34 seconds
Middle-Of-Funnel Facebook Marketing That Works: Using the Solutions 8 Matrix Method
Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing. After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here: • 💰 The Most Effective Facebook Top-Of-... Now that things are off to a good start, it's time to nurture the targeted audience and gain their trust with the help of the Solutions 8 Matrix System for your MoF Facebook marketing.Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, show you just how to do that. They also emphasize the importance of creating tailored content for the MoF stage and educating the audience about the products and how they solve specific problems. They also highlight why you should retarget audiences who have already shown interest in the brand since they are more likely to convert into customers. Watch this video now to learn more.More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXJGXzZBRURVVkFqbnV0V0FGb2VYZjhZZmV0UXxBQ3Jtc0tsRWhTNk9sQmVHZ1BSSVVlc2gxYUxEUkE2RXJZVVJDM1NlaEpkSUp6STZpVWc1b01WU2NldF92aGZiYmRYQ1NmLWtPeUtOc21TZzloWW40UFR1dTN1OG02N3FyTlJ0b2NoeURaY3dMZ09iRzZfR2tsaw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=kf3nGYbZgtM"...
6/5/2024 • 24 minutes, 27 seconds
The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System
Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.Related videos:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix11:14 Ad account examples and case studies18:33 Allowing the algorithm decide ad budget allocation24:01 What to look forward to in the next video27:03 Bloopers💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
6/3/2024 • 21 minutes, 28 seconds
Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation
Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance. Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation1:00 The importance of conversion tracking3:52 Primary and secondary conversion actions4:53 Enhanced conversions7:22 Best conversion tracking methods💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
6/1/2024 • 9 minutes, 36 seconds
Google Ads Success From Performance Max to Standard Shopping
Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.Related videos:🚀 Why I'm Moving Customers OFF of Performance Max: T • 🚀 Why I'm Moving Customers OFF of Per... 💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping: h • 💰 How We Doubled Revenue in Two Month... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: i • 🔥 Google Ads Strategy: Hypersegmentat... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:19 Google Ads Success From PMax to Standard Shopping2:30 The big issue with PMax5:22 Reviewing first time orders and customers💣 The Ultimate Guide to Google Ads for 2023: s • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad...
5/30/2024 • 7 minutes, 41 seconds
How to Upload Your Shopify Customer List to Google Ads
Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer.Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode.Connect with Frank on LinkedIn: / frankjschaefer Related videos:🚀 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores: • 🚀 FREE Resource 29,000+ Shopify Owner... 💰 Growing Your Shopify Business With By the Numbers: • 💰 Growing Your Shopify Business With ... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:24 How to Upload Your Shopify Customer List to Google Ads3:17 Importing file as a spreadsheet6:39 Uploading the customer list on Google Ads10:48 Integration of customers lists with Klaviyo💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very)...
5/28/2024 • 11 minutes, 18 seconds
CallTrackingMetrics Integration with Google Ads and Google Analytics 4
You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 20242:11 Parameters4:36 Configure CTM: Buy Numbers9:58 Buying two numbers14:57 Tracking code installation19:11 Create conversion action on Google Ads25:21 Create automation trigger in CTM28:37 Integrate CTM and Google Ads 33:32 Setting workflows38:59 Setting values: activities, scores, activity time44:37 Integration for an individual47:13 Connecting CTM with GA449:44 Putting the tracking code on the website💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
5/26/2024 • 35 minutes, 46 seconds
How to Create Custom Labels Using Google Merchant Center
Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.Related videos:✏️ Update! Modify Feed Data Directly in Google Merchant Center: • ✏️ Update! Modify Feed Data Directly ... ⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1: • ⚠️ How to Fix Disapproved Products an... 🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2: • 🆘 How to Fix Disapproved Products and... 🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3: • 🚫 How to Fix Disapproved Products and... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:20 Creating Custom Labels Using Google Merchant Center0:40 What are Custom Labels?3:41 Setting conditions8:47 Options to set up feed rules9:25 Creating custom labels using supplemental feed💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener...
5/24/2024 • 11 minutes, 22 seconds
Do THIS to Influence Your Customer’s Buying Decision
In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'. And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale. Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales. Download the free worksheet here: https://sol8.com/download-quick-and-e...Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Do THIS to Influence Your Customer’s Buying Decision3:19 Don’t mistake features for benefits5:29 What are product/service benefits?6:30 Common benefit7:04 Personal benefit8:16 Meta benefit💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
5/22/2024 • 10 minutes, 40 seconds
Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC
Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos:💰 Why You Need Brand Campaigns With YouTube Ads: • 💰 Why You Need Brand Campaigns With Y... 🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasim: The Importance of... Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: • Pro-Tip! How to Stop Performance Max ... 0:00 Intro0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC3:58 Google Ads bidding strategy to use8:12 Monitoring the strategy results💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...
5/20/2024 • 8 minutes, 37 seconds
How To Create Ads for Google TV
In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.Connect with Caden on LinkedIn: / cadenthompson Related videos:💣 John Explores Google TV Ads: • 💣 John Explores Google TV Ads 💰 Why You Need Brand Campaigns With YouTube Ads: • 💰 Why You Need Brand Campaigns With Y... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se... 0:00 How To Create Ads for Google TV and YouTube3:03 Important settings5:23 Demographics and audience segments8:58 Current CPCs on Google TV💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
5/18/2024 • 10 minutes, 20 seconds
The Secret to Making Klaviyo Email Pop-Ups Work
Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success. Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se... Related videos:🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... 💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 0:00 The Secret to Making Klaviyo Email Pop Ups Work3:26 Case Studies7:33 Using quizzes for segmentation and personalization10:09 Klaviyo email builds by Solutions 814:11 Using segments as custom audiences💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
5/16/2024 • 15 minutes, 35 seconds
Should You Use a Dedicated Landing Page?
Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more. Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.Best Practices For Landing Pages/Service Pages:https://docs.google.com/spreadsheets/...0:00 Should You Use a Dedicated Landing Page?7:19 Elements of a successful dedicated landing page12:55 Should you use a dedicated landing page for eCommerce?16:21 How to measure landing page performance19:55 Always do an A/B test firstLearn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFZakd6RkdMRWQ2anNlVlhKcnlMQ1JIa2lwQXxBQ3Jtc0tuVnpXeGJBbElVQmpnOFl6V0draS00SWN2aGFYSGlqUmVXa19zbEdyWHpJZThyMlo2WFBvYXdnU0RLVDZvSmo1VVZ1b2s1NWtnNGVVbEVRTi0ycGdNOS1obEdqdWgxcWVJenQtRHg0eEZrbVJaSGNfQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=GeZzCR45eD0" rel="noopener noreferrer"...
5/14/2024 • 18 minutes, 36 seconds
The 7-Step Email System Working with Meta and Google Ads
Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related video:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 0:00 The 7-Step Email System Working with Meta & Google Ads6:53 Abandoned Browse stage10:42 Welcome New and Return Customers13:57 Winback18:18 The length of the flow💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰
5/12/2024 • 21 minutes, 35 seconds
Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT
Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results! In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.The text file for the prompt and the links referenced in the video are below:https://bit.ly/gnlt-promptLinks:Natural Language Tool - https://cloud.google.com/natural-lang...Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...Github link for Super Synapse - https://github.com/ProfSynapse/Super_...Related videos:✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: • ✍️ Three Tips for Writing Amazing Ad ... 🔥 AI And Autonomous Agents: The Development In AI That Will Change The World Forever: • 🔥 AI And Autonomous Agents: The Devel... 0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT2:39 Using Super Synapse in ChatGPT 4<a href="https://www.youtube.com/watch?v=9uaaBRJbces&t=566s" rel="noopener noreferrer"...
5/10/2024 • 9 minutes, 38 seconds
How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping
Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe. Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns: • 💣 New Hack to Create SUCCESSFUL PMax ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Google Ads Success Strategy: From $30k/Month to Six Figures With PMax: • 💰 Google Ads Success Strategy: From $... 0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping2:00 Switching campaigns4:26 Differentiating your business from competitorsLearn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google...
5/8/2024 • 7 minutes, 56 seconds
The Most Important Conversations To Have With Lead Gen Clients
Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager?Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality and campaign performance for lead generation clients. Listen to this episode now.Connect with Daniella Fisher on LinkedIn: / daniella-fisher-aabb48130 Connect with Andrew Terpstra on LinkedIn: / andrewterpstra86 Related videos:✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a Ne... 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: <a href="https://www.youtube.com/watch?v=lwgCeWqzM78&t=0s"...
5/6/2024 • 15 minutes, 26 seconds
Maximizing Profits with the New Solutions 8 Services Google Ads + Facebook Ads + Klaviyo
Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services. Specifically, they talk about the system that focuses on building awareness and engagement on social media platforms, nurturing leads through targeted email campaigns, and converting them into loyal customers. Listen to this episode to learn more.0:00 Maximizing Profits with Sol8’s New Services: Google Ads + Facebook Ads + Klaviyo5:42 The system Dan developed to create awareness and engagement9:21 Facebook eCom ads matrix14:58 Creating a loyalty campaign23:55 Case study where the matrix doubled revenue in six months💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
5/4/2024 • 32 minutes, 20 seconds
How To Check The Google Ads Dashboard For Campaign Performance
Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools. Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here.Related videos:📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
5/2/2024 • 7 minutes, 13 seconds
eCommerce Tips for Email Marketing
Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business.Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now.Black Panel Press: https://www.blackpanelpress.com/Related video:💰 eCommerce Tips to Boost Product Sales: • 💰 eCommerce Tips to Boost Product Sales 0:00 eCommerce Tips for Email Marketing3:32 Email marketing campaign example7:14 Storytelling and engaging content in emails11:34 Offer reminder automationsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's...
4/30/2024 • 11 minutes, 2 seconds
Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data
Learn how to gather and organize data from all your shopping ads for easy campaign optimization.Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Unlocking Success: The Essentials of Competitive Analysis: • Unlocking Success: The Essentials of ... 93% More Direct Traffic And 30% Higher Site Conversion Rates After Launching Google Ads! • 93% More Direct Traffic And 30% Highe... 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Google Ads Strategy To Achieve 31% ROAS Increase In 2.5 Months: • Google Ads Strategy To Achieve 31% RO... Simple Strategy That Increased Google Ads Conversion Rate By 135% Despite A Limited Budget: • Simple Strategy That Increased Google... 0:00 Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!5:11 Downloading the fileNeed help with Google Ads? Get your FREE action plan here: <a...
4/24/2024 • 7 minutes, 55 seconds
Increasing Google Ads Conversion Rate by 135% Despite a Limited Budget
OVEN Google Ads strategies every single day. Subscribe here: / @solutionseight --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter: / solutions_8 Instagram: <a...
4/22/2024 • 8 minutes, 23 seconds
Google Ads Success Strategy: From $30K/Month to Six Figures With Performance Max
In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures.Related videos:👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: • 👣 Scaling Performance Max Campaigns W... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: • 🔥 Google Ads Strategy: Hypersegmentat... 💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months: • 💰 Achieving 31% Google Ads Return On ... 0:00 Google Ads Success Strategy: From $30k/Month to Six Figures4:48 Trying different strategies11:44 Hypersegmentation16:31 Check shopify product data20:10 Social media, creatives, and other strategies25:16 ConclusionNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to
4/20/2024 • 22 minutes, 15 seconds
The Basics of Competitive Analysis
Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 The Basics of Competitive Analysis4:20 Analyzing your competitor’s product images6:45 Exploring the Google Ads Transparency Center for competitive analysis8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!11:53 Importance of assessing and adjusting headlines in ads16:59 Keyword researchNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
4/18/2024 • 14 minutes, 36 seconds
Youtube Will Become The Biggest Social Media Platform For Creator
Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.Related videos:⏳ Is It Too Late To Start a Podcast? • ⏳ Is It Too Late To Start a Podcast? 📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala: • 📹 Why Every Business Needs a YouTube ... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth: • 🚀 Unlocking YouTube Ad Success: Under... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTg0UjNRT1ozemNhQWU5XzJfVUU2Wlo4bW5qd3xBQ3Jtc0tueXZacm9kdWplVDNKVVRLZ0JDSU0xaFh3eENuTmpMbVFvNkF5bkNVZzFyWHRuc2IxWWZmUng0a2NDN3diV1lRdmlWTjlvT2lKLW1fU0R6Z0I2dFhINnhkM1FNdEUtdVo0OGZnX1ZadnMtXzg0OGhJRQ&q=https%3A%2F%2Fwww.instagram.com%2Fperpetual_traffic%2F&v=4-eDyyXR7BY" rel="noopener noreferrer"...
4/16/2024 • 6 minutes, 58 seconds
FREE Media Efficiency Ratio (MER) Tracking Sheet
Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 How to Identify Your Top Conversion Path Using Northbeam: • 💰 How to Identify Your Top Conversion... 🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing: • 🚀 Using Northbeam to Analyze First Cl... 0:00 FREE Media Efficiency Ratio Tracking Sheet5:19 Using By The Numbers to calculate your new customer revenue7:26 Analyzing MER9:34 Analyzing Cohort Retention in Shopify12:37 Analyzing First-Time vs. Returning Customer SalesNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon...
4/14/2024 • 11 minutes, 13 seconds
Is It Too Late To Start a Podcast?
Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision. Related video:🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media: • 🎧 How to Turn Your YouTube Channel In... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
4/12/2024 • 6 minutes, 5 seconds
Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months
Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months1:58 Campaign breakdown6:58 Adjusting budgets 7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:47 Focusing on popular productsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
4/10/2024 • 11 minutes, 45 seconds
Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns
John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns1:18 Three-Step Process Explained7:38 Scaling small campaigns10:06 Negative keyword strategyThis clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
4/8/2024 • 15 minutes, 12 seconds
Digital Marketing In 2024 Will The Paid Media Market Collapse
Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
4/6/2024 • 8 minutes, 45 seconds
Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads
Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads1:29 Looking in the dashboard isn’t enough7:16 Diving into the Shopify Analytics tab 9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!10:53 ROAS vs. MER17:21 Positive tailwinds in Google AdsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
4/4/2024 • 17 minutes, 7 seconds
Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings
Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: • Analyzing Keywords to Avoid Wasted Ad... Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... 4When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads: • Limited Budget Strategy: Convert Your... Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... 0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings2:23 Importance of researching seasonality before going live3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:49 Seasonal trends in keyword searchesNeed help with Google Ads? Get your FREE action plan here: <a...
4/2/2024 • 8 minutes, 28 seconds
Top Tips for Running Successful Lead Generation Ads from the GAds Girls
The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a must-listen for anyone aiming to elevate their lead generation game.0:00 Top Tips for Running Successful Lead Generation Ads from the GAds Girls0:41 Using Microsoft Clarity2:37 Tracking button clicks7:43 Optimizing the lead forms10:08 The importance of having a good CRM12:44 Remarketing strategies for lead generationNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
3/31/2024 • 11 minutes, 36 seconds
Google Ads Black Friday Cyber Monday Strategies & Results
Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability. Listen to this episode now and dive with our Google Ads experts on the success of their strategies and plans for future optimizations.0:00 Google Ads Black Friday Cyber Monday (BFCM) Strategies & Results3:45 Using a FlowBoost labelizer script6:18 Utilizing the Google mobile app for setting your tROAS15:53 Usama’s BFCM strategies and results20:22 Running PMax campaignsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
3/29/2024 • 16 minutes, 49 seconds
Mastering Email Responses: Pro Tips for Dealing with Upset Clients
In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on turning challenging client interactions into positive outcomes! Download the template here for FREE: http://tinyurl.com/3bd3tu6wRelated videos:🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
3/27/2024 • 6 minutes, 8 seconds
John Explores Google TV Ads
In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now.Connect with John on LinkedIn: / johnmorangads Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 John Explores Google TV Ads2:07 Campaign settings6:22 Cap impression frequency8:12 Where Google TV Ads run💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a...
3/25/2024 • 9 minutes, 8 seconds
Don’t Forget Keyword Management for Google Ads Success
Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success.She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness of keyword management strategies to reach your advertising goals. Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: • Analyzing Keywords to Avoid Wasted Ad... Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your "Worst Sellers" in Google Ads: • Limited Budget Strategy: Convert Your... 0:00 Don’t Forget Keyword Management for Google Ads Success2:59 The only way to find your true ROAS7:23 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google:...
3/23/2024 • 11 minutes, 4 seconds
Starting Your Freelancing Career
Discover the inspiring journey of Jan Slovnik, a marketer who transitioned from the Google Ads agency world to freelancing. Join the conversation on navigating the freelancing landscape with Jan's valuable experiences and insights. Listen to this episode now.Gain insights into his self-discovery, landing the first client, and growing a freelancing career. Furthermore, learn valuable tips on charging rates, focusing on output, expanding your client base through LinkedIn and referrals, and more.Connect with Jan here: https://www.linkedin.com/in/janslovni...Watch the full video here:🚀 Expert Insights: How to Start Your Freelancing Career with Jan Slovnik: • 🚀 Expert Insights: How to Start Your ... 0:00 Starting Your Freelancing Career3:23 Transitioning to freelancing6:59 Make sure you cover your core expenses first9:53 Client acquisitionNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
3/21/2024 • 10 minutes
How to Solve Customer Retention Issues
John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget instead.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
3/19/2024 • 7 minutes, 29 seconds
Will HighLevel Be Irrelevant Soon?
Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.Watch the full video here:🚀 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software: h • 🚀 Grow Your Agency With HighLevel: Th... Robin Alex on LinkedIn: t / robinalex Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: t • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
3/17/2024 • 7 minutes, 17 seconds
Handle Customer Meltdowns Like a Pro with These Quick Solutions
Kasim sits down with eCommerce Marketing & Business Development Consultant James Crame, and they share how a proactive approach is the best approach to deal with or avoid client meltdowns. Regular check-ins and acknowledging issues before the client raises concerns are how the best agencies keep their clients happy. They also highlight how empathy is crucial in client communication, addressing the client's concerns and emphasizing a collaborative effort to solve problems. They also touch on potential issues like competitors bidding on brand traffic and offer insights on enhancing product offerings through digital products. Listen to this episode now.Watch the full video here:🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success: • 🔥 Mastering the Highs and Lows of Pai... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!...
3/15/2024 • 7 minutes, 32 seconds
Get The Google Ads Mastermind Annual Membership at 50% OFF
Limited to 100 members only! Grab your 50% off and save $3,000 for the annual membership of You vs. Google: The Rebellion here 👉 https://youvsgoogle.com/offer The regular monthly membership costs $497. If you decide to pay monthly for 1 whole year, that costs around $6,000. But if you get the annual membership, it’s only going to be $2,997! You instantly save 50%.But that’s not all. The real value comes from what you’ll get once you’re inside the community. ✅ Weekly Q&A sessions where we do live account and campaign reviews, and discuss secret strategies that only the top marketers know. ✅ Private Slack channel where you can ask questions, get the latest updates, and connect with not just other mastermind members but the whole Solutions 8 team.✅ Access to ALL recorded calls so you can watch them again any time.Imagine, ONE YEAR of immersing yourself in a community where people push each other to grow…And collaborating with brilliant marketers who live and breathe Google Ads…Your career and business will become UNSTOPPABLE. Join the mastermind now before we close doors to the annual membership promo. 👉 https://youvsgoogle.com/offer 0:00 Get The Google Ads Mastermind Annual Membership at 50% OFF0:41 This is not for newbies4:48 Live weekly calls and other benefits6:34 Pricing7:56 Pre-requisites to apply as a member of this exclusive Google Ads MastermindNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
3/13/2024 • 9 minutes, 19 seconds
What To Do During The FAMINE Period In Paid Traffic
Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game! In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episode now as Kasim and James share possible difficulties you may face with paid traffic and how to overcome them. Connect with James Crame on LinkedIn: / james-crame-37b01879 Watch the full video here:🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success: • 🔥 Mastering the Highs and Lows of Pai... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget...
3/11/2024 • 6 minutes, 49 seconds
Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns
Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using metrics such as Click Share to improve campaign performance. With the help of this expert advice, learn about the challenges of messy keyword research so that you can make informed decisions while improving your campaign’s performance! This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads: • Limited Budget Strategy: Convert Your... 0:00 Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns3:39 Evaluating more data on keywords9:04 What to do if you have limited data13:03 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!18:53 Interesting column to help with keyword researchNeed help with Google Ads? Get your FREE action plan here: <a...
3/9/2024 • 18 minutes, 42 seconds
Don't Let This Mistake Hurt Your Profits!
Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions.Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to analyze discussions and optimizing profiles to increase website traffic. Listen to this episode now.Lauren’s LinkedIn profile: / laurenpetrullo Mongoose Media: https://mongoosemedia.us/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...
3/7/2024 • 7 minutes, 52 seconds
Your Google Ads Strategy Is Off Troubleshooting An Account Setup
Need help to make Google Ads work for you? In this episode, Regina Bellows, Executive Director of StarterPPC, troubleshoots a fashion accessories brand's Google Ads setup, sharing tips to boost your strategy. Listen to this episode for practical tweaks and valuable insights to enhance your Google Ads campaign performance, especially if you have a tight budget.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... 0:00 What To Do When Your Google Ads Strategy Is Off: Troubleshooting A Fashion Accessories Brand's Google Ads Setup2:09 The importance of a display remarketing campaign7:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:24 The need for high quality videos11:00 Lifestyle imagesNeed help with Google Ads? Get your FREE action plan here: <a...
3/5/2024 • 12 minutes, 40 seconds
The Average Budget You Need to Run Meta Ads & Google Ads
Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - / perpetual-traffic Twitter - / ptraffic_pod Web: https://perpetualtraffic.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight...
3/5/2024 • 5 minutes, 26 seconds
KPI For Measuring Brand Lift
Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
3/1/2024 • 9 minutes, 11 seconds
Black Friday Google Ads Preparation
Prepare for the busiest shopping weekend of the year with Regina's expert advice!On Black Friday and Cyber Monday, many people shop for their favorite items. Don't miss out on this opportunity! By planning ahead, you can get your Google Ads ready for this high-conversion weekend. Regina Bellows, Executive Director of StarterPPC, shares valuable tips to set your brand up for success. These include offering storewide discounts, setting a budget, creating unique creative materials, and more.Maximize your Black Friday and Cyber Monday sales with well-prepared Google Ads campaigns! Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... Three Sneaky Ways Google Ads Manipulates You For Their Own Gain: • Three Sneaky Ways Google Ads Manipula... 0:00 Black Friday Google Ads Preparation0:42 Plan your budget3:37 Storewide discount offer<a href="https://www.youtube.com/watch?v=RHUE-cip7Q0&t=510s" rel="noopener noreferrer"...
2/28/2024 • 17 minutes, 7 seconds
The Countdown Begins: The Uncertain Future of Solo Channel Agencies
Kasim and Ralph discuss why the days of solo channel agencies might be numbered. They emphasize that these agencies must adapt to a changing landscape, with automation taking over many tasks. They suggest that expanding into post-click services, multi-channel approaches, and improving attribution is crucial for their survival.They also highlight that the role of media buyers is shifting, and while machines handle more of the work, human oversight remains essential. The video sheds light on the evolving dynamics of the marketing industry and the need for agencies to evolve to stay relevant, watch it now.Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… This video is from the Perpetual Traffic Podcast. Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW45cUVITHdVV2N2cXYtLV9jcmdOa044Z05FUXxBQ3Jtc0tteHFyQW85dHhSVGNUUXVhNXdveUloRzVDeGkwQjROV1VvdWtlZVNOTjdieWk2aTBXZ2wySlYzYTFoOHJySXJ3eGthRElmZkpMWEdHWXZRSDhFZ1JPaThQaE9jVUNEejBwQTVNeGFRVXlYb3lLS1ZEZw&q=https%3A%2F%2Fwww.instagram.com%2Fperpetual_traffic%2F&v=v_M1zwF3O9g" rel="noopener noreferrer"...
2/26/2024 • 5 minutes, 32 seconds
Why You Should Join a Mastermind
Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emphasize the importance of surrounding oneself with people who are more successful and knowledgeable to grow personally and professionally. Listen to this episode now.Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ Mentioned Masterminds:Driven Mastermind: https://drivenmastermind.com/ Perry Belcher: https://perrybelcher.com/Speakeasy | Steve Sims: https://www.stevedsims.com/simsspeake...Business Network International (BNI): https://www.bni.com/ Vistage: https://www.vistage.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Cutting Edge Digital Marketing Insights from Cancún, Mexico | Perpetual Traffic EP 536: • Cutting Edge Digital Marketing Insigh... Related videos:🔥 Google Ads Mastermind: How to WIN the Battle Against Google: <a href="https://www.youtube.com/watch?v=SYJBoJEANno&t=0s" rel="noopener noreferrer"...
2/24/2024 • 6 minutes, 24 seconds
Building Company Culture Don’t Reward High Scorers, Reward High Assists
Kasim and Ralph discuss the value of rewarding high assists rather than high scorers for improving company culture, drawing an analogy to sports. They emphasize that recognizing and encouraging individuals who contribute through "assists" is essential for a team's success. They highlight how alignment of goals, values, and motivation can lead to productive teamwork. The discussion also touches on the importance of coaching, mentorship, and feedback for individuals at different career stages. Listen to this episode as they also encourage a balanced approach to team dynamics and performance improvement.Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super Secret Hiring Process... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 3 Essential Steps to Turning Around a Digital Marketing Team | Perpetual Traffic EP 531: • The 3 Essential Steps to Turning Arou... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...
2/22/2024 • 8 minutes, 17 seconds
Sales Funnels Are NOT Always The Answer
While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here.Related videos:🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💣 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords: • 💣 High Intent Search Terms: Pushing B... 🧲 Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet: • 🧲 Top-of-the-Funnel Marketing Tactics... 🧲 Top-of-the-Funnel Marketing for SUCCESSFUL Lead Generation Ads | Lead Generation 101 Part 5: • 🧲 Top-of-the-Funnel Marketing for Suc... This episode is from the Perpetual Traffic Podcast. Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
2/20/2024 • 7 minutes, 12 seconds
High Intent Search Terms Pushing Budget Into Bottom-of-Funnel (BOF) Keywords
Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget. The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categories. Then, setting separate budgets for each, allowing it to prioritize the BOF keywords that indicate a higher intent to purchase. In just a few simple steps and by following Regina's expert advice, you can steer the Google Ads algorithm to get high-quality leads. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... Is Amazon Stealing Your Website Sales? • Is Amazon Stealing Your Website Sales? Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.comGet your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.0:00 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords0:44 Lead quality issues3:16 Bottom of the funnel keywords9:26 How to get high-quality leads12:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!<a...
2/18/2024 • 17 minutes
The Most Important Marketing KPI You’re Not Measuring Cost Per Content
Kasim and Ralph talk about the importance of tracking a new key performance indicator (KPI) in marketing, which is "cost per content." In today's fast-paced world of content, short videos, and constant scrolling, marketers need to produce a lot of content to keep up. While quality is essential, the focus should be on producing a high volume of content and then repurposing it across various platforms. The KPI to track is "cost per content," which reflects the efficiency of content creation. It's not just about high-quality content but also about producing and distributing a substantial amount of content. Listen to this episode why and how marketers should adapt to this shift and focus on producing and repurposing a large volume of content.Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - / perpetual-traffic Twitter -
2/16/2024 • 7 minutes, 20 seconds
Building A Morning Routine To Set Yourself Up For Success
Kasim and Ralph talk about morning routines for success. They share their personal habits that set the tone for their productive days. They emphasize the importance of having a consistent morning routine, even if it's not as extensive as theirs. They also mention practices like gratitude meditation, waking up early, and cold plunges to start the day right. They stress that developing a routine and listening to your body's needs can lead to increased productivity and success in various aspects of life.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
2/12/2024 • 10 minutes, 57 seconds
How To Achieve Profit Increase Despite The Off Season
Want to know how to grow your business year-round, even when things are slow? Learn from Regina's success story! These tips and advice could be the missing puzzle to your success.Regina Bellows, Executive Director of StarterPPC, outlines how they increased one client's profits by 13% during their off-season. She shares her story of success and gives actionable tips on how to use analytics and metrics to get smarter with your marketing decisions. With this valuable advice, you can also make your business thrive even when things seem slow. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Get your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.Related videos from the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... <a href="https://www.youtube.com/watch?v=i8nCc7Wls7Y&t=0s" rel="noopener noreferrer"...
2/10/2024 • 13 minutes, 47 seconds
Will Meta Advantage+ Fail Like Google Ads Performance Max?
Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you’ll get better success? Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future.Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options.Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
2/8/2024 • 6 minutes, 5 seconds
The Best ChatGPT Prompt You're Not Using
Kasim shares the ChatGPT prompt that can help take your writing and communication skills from good to great. This simple yet powerful prompt is often overlooked by many, but Kasim swears by its effectiveness. Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 emphasize the importance of effective communication. And how this simple yet effective ChatGPT prompt can bring clarity and focus to any style of written or verbal communication, making it easier for your audience to understand the message you are presenting.Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatGPT Is Changing the W... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...
2/6/2024 • 5 minutes, 17 seconds
Grow Your Agency With HighLevel: The Most Disruptive Marketing Software
Learn more about the most disruptive marketing software Kasim has ever seen and how you can scale your agency with it! Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's unique business model, its vision for the future, and how it extends far beyond its innovative approach to empower businesses to thrive and grow.If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.0:00 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software4:01 Managing the risk of customers scaling beyond their worth6:07 How HighLevel prioritizes solutions9:07 Robin's vision for HighLevel11:47 Will HighLevel be irrelevant soon?18:24 It's unreal how HighLevel is authentic and client-centric19:07 Get a free trial and start growing your agency with HighLevelRobin Alex on LinkedIn: / robinalex Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
2/4/2024 • 17 minutes, 44 seconds
Biggest Marketing Agency Red Flags to Watch Out For!
Choosing the right digital marketing agency to help you grow your business is one of the biggest decisions you will make as a business owner. If there was only a list of ineffective marketing agencies, everyone's lives would be easier. But since there isn't, Kasim, Ralph, and “Serbian Firecracker," Ivan Janq, share the biggest red flags you should watch out for when hiring a marketing agency.From not being able to adapt to significant updates to fooling you with perfect campaign data and analytics, learn more about what you should keep an eye on so you can steer clear of ineffective marketing agencies that say they'll help you succeed. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now: • The 5 Biggest Mistakes You’re Making ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
2/2/2024 • 7 minutes, 47 seconds
Secret Strategy for Explosive Instagram Growth Revealed by Lauren Petrullo of Mongoose Media
Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, as she unveils a surprisingly straightforward yet highly effective Instagram growth strategy that she calls "potty time." The nickname "potty time" adds a touch of humor to the approach, suggesting that it's so quick and simple that you can conveniently execute it during short breaks. Lauren explains the strategy, emphasizing the significance of engaging with your competitors' Instagram profiles to attract users interested in similar content. By following, engaging, and building connections with these users, you can substantially expand your Instagram presence and grow your business. Listen to this episode now to learn an innovative approach that allows you to connect with your ideal audience and enhance your business without the need for costly paid ads, all within the time it takes to attend to your "potty time."This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Lauren’s LinkedIn profile: / laurenpetrullo Mongoose Media: https://mongoosemedia.us/ Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...
1/31/2024 • 5 minutes, 56 seconds
The Impact Of iOs 17 On Google Ads & Meta Ads
Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes. iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively. Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world.More about Scott and Wicked Reports:Scott Desgrosseilliers: / scottd71 Wicked Reports: https://www.wickedreports.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529: • How to Hack the iOS 17 Tracking Param... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
1/29/2024 • 5 minutes, 33 seconds
Jason Fladlien’s Webinar Success: From Zero to $250M in Revenue
Kasim sits down with Jason Fladlien, the "Quarter-billion Dollar Webinar Guy," as he reveals the secrets behind their incredible success. In this episode, learn the importance of using solid metaphors in business and how small tweaks in your metaphors can be a game-changer in sales. Furthermore, discover Jason's commitment to excellence in creating webinars. He dedicates extensive time to research, ensuring that every minute of the presentation is well-crafted and valuable. This approach reflects the principle that 10x growth is easier when you do less by removing constraints and just focusing on your unique abilities.Discover the secrets to Jason's impressive webinar success, from crafting powerful metaphors to the value of reputation in business. This episode provides valuable insights for those looking to achieve remarkable results in the world of webinars and marketing.More about Jason Fladlien: https://jasonfladlien.com/\10X Is Easier Than 2X by Dan Sullivan with Dr. Benjamin Hardy: https://10xeasierbook.com/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518: • Jason Fladlien: The Most Quoted Perso... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
1/27/2024 • 11 minutes, 17 seconds
Google Ads Management Tips: Avoid These Traps That Make You Spend More
Join Regina as she exposes three subtle yet impactful ways Google Ads tries to extract more money from its users. In this informative episode, Regina sheds light on the fact that a whopping 99% of Google's revenue is derived from ads. Understanding the immense financial stakes at play is essential for all users.Regina also differentiates manipulation and persuasion, asserting that Google's tactics often lean towards manipulation rather than benefiting its users. By understanding these tactics, users can take back control of their advertising efforts.One tactic Regina highlights is Google's encouragement of advertisers to adopt broader targeting settings. While this may appear innocent or even beneficial to users, it actually serves as a way to expand competition in auctions, ultimately benefiting Google's bottom line.Don't miss out on this eye-opening video that reveals Google Ads' hidden strategies. Stay informed and ensure that your advertising campaigns align with your own goals, rather than being driven solely by Google's profit motives.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... Is Amazon Stealing Your Website Sales? • Is Amazon Stealing Your Website Sales? 0:00 Google Ads Management Tips: Avoid These Traps That Make You Spend More3:50 Look out for your location targets6:48 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:03 Check your network settings<a...
1/25/2024 • 11 minutes, 44 seconds
AI And Autonomous Agents: The Development In AI That Will Change The World Forever
Soon, AI is going to be a billion times smarter than us. With the development of autonomous agents, AI has the ability to operate independently, make decisions, and perform actions without any human intervention! It just keeps on learning from everyone’s inputs (and ideas) 24/7…This eye-opening and mind-blowing conversation between Kasim and Glen only scratches the surface of AI's capabilities…Watch the video to discover how the development of AI will change the world forever.0:00 Intro2:13 What Autonomous Agents are and do6:44 How autonomous agents learn, iterate, and accomplish goals8:55 Why good prompts matter12:43 How long until autonomous agents can just manage a Google Ads campaign15:05 Devs, determinism, will AI be able to predict the future?19:42 Will AI replace your role?20:20 How AI affects your jobNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than...
1/23/2024 • 19 minutes, 17 seconds
Why You Need To Advertise Even If The Economy Is Down
Dive deep into the world of advertising, especially in challenging economic times. Join Ralph Burns and Ryan Deiss as they explore the crucial topic of why advertising remains a necessity, even when the economy is in decline.The episode opens with a candid look at the struggles agencies are currently facing. Discover the agency's two strategic choices in adapting to the evolving landscape: either take ownership of the entire customer journey, from awareness to conversion, or become a hyper-specialized expert in one aspect of the journey. Furthermore, learn why traditional agency models may not work anymore and discover the pitfalls of cutting marketing budgets during tough times. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
1/21/2024 • 6 minutes, 36 seconds
Conversion Goal Settings To Make The Algorithm Work For You
Learn how to get more out of your advertising dollars by using the right conversion goal settings so the algorithm focuses on what matters. Listen to this episode as Regina deep dive into conversion goals. Learn about primary versus secondary conversions (for new accounts vs accounts with conv. history), as well as campaign specific goals versus account level ones. Plus, find out why you should keep in mind that changes aren’t retroactive. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 0:00 Conversion Goal Settings To Make The Algorithm Work For You0:57 Naming convention (formerly: “Conv. Actions”)3:55 Primary vs. secondary (fresh accounts vs. accounts with conv. history)10:35 Campaign specific vs. account level (goals vs. goal categories)12:30 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:0 Changes are not retroactiveNeed help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa09CdE1VVEJmeXVFVU9NaTh2TklDaFVhZFRzQXxBQ3Jtc0trZk1iUHQyejZYMnZ3OU9xWlRyRWVNSU1ZZzU1aEZFanV1Sml0RU1UQUxxdmlwRVVRMy1QQk5rRWN6SHhUcW1iRnk2SU1qbk14bDB4ZWF1Ym9UNkhhRHF5bmUyYVJtQjlfX2VITWJDOWNvNGpUd3ZVOA&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=bcQKmH1cvzE"
1/17/2024 • 15 minutes, 1 second
Unlocking Your Marketing Success: When To Invest In An Attribution Tool
When is the right time to dive into deeper tracking and attribution tools? Let’s explore how the size, scale, and focus of your business impact this decision.When it comes to marketing, understanding the effectiveness of your campaigns is crucial. You want to know which channels are driving the most conversions and where you should allocate your resources for maximum impact. This is where a 3rd party attribution tool can be a game-changer. While there isn’t one answer when the right time is to invest in such a tool, there are different factors you can look into when making the right decision. In this video, Ralph Burns and Austin Harrison, CEO of Northbeam, guide you through how and when to take the leap. Explore the vital factors that influence this decision and learn how to navigate the marketing landscape effectively, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: h • When You Need a 3rd Party Attribution... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - t / perpetual_traffic TikTok - t / perpetual_traffic Linkedin - p / perpetual-traffic Twitter - s / ptraffic_pod Web: <a...
1/15/2024 • 12 minutes, 51 seconds
AI Is Turning Everyone Into An Ineffective Marketer & Its Other Impacts On Digital Marketing
AI is a valuable tool, but it shouldn't replace the core skills of human marketers. However, it's making everyone a marketer, but not an effective one. Gain a fresh perspective on the role of Artificial Intelligence (AI) in the world of marketing. In this video, Ryan Deiss, Ralph Burns, and Kasim discuss the evolution of AI in marketing over the past year. They also explore its potential impact on marketers and why mastering the tool doesn't really give you an edge in digital marketing.Ryan also emphasizes that marketers should prioritize mastering the basics of marketing, particularly messaging and amplification, instead of solely relying on AI for copywriting and messaging. Learn valuable insights into the evolving marketing landscape and how marketers can stay competitive in this changing environment, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
1/13/2024 • 10 minutes, 59 seconds
Your Amazon Store Is Stealing Your Website Sales!
Is your Amazon store thriving but your Google Ads campaigns are falling short of expectations? It's possible that your ads are driving sales on Amazon instead of directing customers to purchase directly from you. So, what do you do in this situation?Regina Bellows, Executive Director of StarterPPC, provides valuable insights in this matter. She breaks down the difficulties of advertising and pricing strategies so you can safeguard your website's conversions. Furthermore, she dives into analyzing your numbers and analytics so you can gain control over your ad performance and increase sales on your site. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 0:00 Your Amazon Store Is Stealing Your Website Sales?!1:32 Amazon store and website pricing discrepancies4:09 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:58 Pricing Strategy Solution10:25 Your Amazon store is not just getting organic sales!Need help with Google Ads? Get your FREE action plan here: <a...
1/11/2024 • 10 minutes, 57 seconds
Unveiling Industry Giant Secrets: Creating A Problem & Being The Solution
Ralph and Kasim reveal industry giant secrets. Listen to this episodenow to gain a fresh perspective on how you can create your own success story!Big businesses shape markets to their advantage. Companies like Apple have not just thrived but revolutionized entire industries by creating markets that didn't even exist before. They share how they do just that by creating problems and then providing the perfect solution. They also discuss how we're at a crucial inflection point where the economy, ad ecosystems, and privacy policies are changing rapidly. They'll share how reallocating your marketing budget towards top-of-funnel brand awareness can be a game-changer, driving growth and value in these shifting times.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Lead, Don't Follow: Learning Market Creation from the Best in the Business: • Lead, Don't Follow: Learning Market C... Related video:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: • 🥊 Don’t Fight Fair: The 5 Unfair Adva... Mentioned resource:The Play Bigger Book: https://www.playbigger.com/bookNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
1/10/2024 • 7 minutes, 6 seconds
Hack For Advertising Penalized Products And Services On Meta And Google Ads
Are you looking for an ethical way to advertise your penalized or restricted products and services? Kasim and Ralph reveal secret strategies that allow you to effectively market these products or services on Meta and Google Ads. Learn about the natural engagement these strategies provide and how they can be used to expand your market and build a strong reputation.These methods are unlike anything else out there- it’s not just effective but also designed with ethical marketing practices in mind. Plus, this hack can easily be integrated into an overall online strategy for maximum impact!Listen to this episode now to learn how you can take advantage of this powerful marketing approach!This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526: • The #1 Biggest Mistake You Are Making... 0:00 Hack for Advertising Penalized Products and Services on Meta and Google Ads2:20 The importance of ethical marketing practices in this approach4:48 This hack can be a part of an overall strategyConnect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
1/9/2024 • 6 minutes, 34 seconds
Performance Max In 2023 When Is It Still Good For Your Business
Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides. Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately.Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns: • 💣 New Hack to Create SUCCESSFUL PMax ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour: https://youtube.com/live/8Cr0vXTnsHA This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Perpetual Traffic EP 520: • Why Google Performance Max Now Kinda ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
1/7/2024 • 9 minutes, 58 seconds
How To Know If Your Video Ads Are REALLY Converting
If you're investing in video ads, you're on the right path to business growth. But how do you know your video ads are really converting? This episode has the answers.In this episode, Ralph Burns sits down with Austin Harrison, CEO of Northbeam, and they explore how to measure the effectiveness of your video ad campaigns when immediate conversions may not be obvious. Learn about valuable metrics like email signups, increased click-through rates, and new customer acquisition. They also share the factors to consider before using a software or third-party attribution tool to scale your business.Discover the strategies to assess your ROI and determine if your video ads are truly working for your brand.This clip is from The Perpetual Traffic Podcast, listen to this entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: • When You Need a 3rd Party Attribution... Related video:📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbURDWG9tT01id293eUpPaGgxak9SNmZCUG1hUXxBQ3Jtc0ttbWtaYWZCVTBkd2NHZUZNTEFRaHkyRWxaOS1hUnFDRGZROTV6RmlpYVpicW1QMXFiOVZjcGJtMjFxQWM3bVUwQVZ6V1F3Z1RUdVFFU01md1hlbm8xQ2NOZmx3US0wUEZMRk9UTnFtaFpBOUNlZWNMcw&q=http%3A%2F%2Fwww.tiktok.com%2F%40perpetual_traffic&v=U9Q3uuzvP-o" rel="noopener noreferrer"...
1/5/2024 • 6 minutes, 44 seconds
Google Ads Demand Gen Campaigns: First Results
John tested the Google Demand Gen campaign. We spent $30K in 3 weeks and doubled our leads inside Google Ads for the same ad spend... or so we thought. Join John as he dissects the data and reveals the hidden truths behind the numbers.Google's Engaged View Conversions combined with Automated Bidding has spawned yet another kleptomaniac in the Google Arsenal known as Demand Gen.Google Demand Gen campaign: so far, it's a disappointment.Related video:🔥 Google Ads Mastermind: How to WIN the Battle Against Google: • 🔥 Google Ads Mastermind: How to WIN t... We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/0:00 Google Ads Demand Gen Campaigns: First Results3:05 Checking the Engaged View Conversions 4:30 Absence of UTM Parameters6:30 YouTube campaigns are losing performance8:03 Is it generating demand or attributing more existing demand to itself?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your...
1/3/2024 • 9 minutes, 45 seconds
Boost Your Sales with Problem-Centric Ads
Discover why addressing specific problems rather than focusing on products or qualifications can be a game-changer for your marketing strategy.Kasim and Ralph sit down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, to discuss a powerful strategy to boost your sales: Problem-Centric Ads. Learn how to create these ads, their recent experience using this approach, and how these ads can revolutionize your marketing game. Furthermore, they reflect on the evolution of marketing strategies and the importance of returning to tried-and-true methods. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522: • Why Ryan Deiss Sold The Perpetual Tra... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...
1/1/2024 • 11 minutes, 30 seconds
Google Ads ROAS is Shrinking
Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now.Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses.Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Google Ads ROAS is Shrinking1:20 Google's Privacy Lawsuits and its Effects on ROAS5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:31 Analyzing ROAS vs. MER Need help with Google Ads?...
12/30/2023 • 8 minutes, 37 seconds
The Big Mistake Marketers Make During A Recession
Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake.Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns.Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
12/28/2023 • 7 minutes, 10 seconds
Keyword Crash Course_ How To Analyze & Optimize Search Targeting
Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better.Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... 0:00 Keyword Crash Course: How To Analyze & Optimize Search Targeting6:43 Should you follow Google's suggestions?8:25 The power of broad match negative keywords13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:10 Exact match negative keywords16:45 Managing overwhelming keyword...
12/26/2023 • 18 minutes, 38 seconds
FREE Resource 29,000 Shopify Owners Read To Grow Their Shopify Stores
Join Kasim as he sits down with Matthew Stafford, CEO of Build Grow Scale, to discuss the game-changing tool that can help scale Shopify stores.The game-changing tool we're talking about is "The Early Checkout." It's a weekly newsletter that aims to provide a deep dive into the latest strategies across SEO to paid traffic, influencer marketing, and more to help you grow your store and make more sales.Aside from The Early Checkout, Kasim and Matthew talk about the potential of AI in the eCommerce industry and the AI tools they recommend. They also discuss the importance of focusing on your checkout page to scale your eCom business, and more. Listen to this episode now.Mentioned Links:The Early Checkout: https://www.theearlycheckout.com/Chatbase: https://www.chatbase.co/MeasurementMarketing.io: https://measurementmarketing.io/ Connect with Matthew Stafford on LinkedIn: / matthewstafforddotcom Learn more about Build Grow Scale here: https://buildgrowscale.com/ 0:00 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores2:37 The resurgence of newsletters<a href="https://www.youtube.com/watch?v=c1AC16yy_YA&t=268s" rel="noopener noreferrer"...
12/24/2023 • 18 minutes, 52 seconds
Mastering Maximize Conversion Value Bidding Strategy
Wondering why your campaign suddenly stops spending with Maximize Conversion Value Bidding Strategy? You’re not alone! Explore this perplexing challenge, understand it, know your options to to work around it.Regina Bellows, executive director of StarterPPC, shares her experiences and insights into the mysterious behavior of the Maximize Conversion Value bidding, how it can abruptly stop your campaign's spending, and why Google support can't provide a clear answer. She also offers practical advice on when and how to use this bidding strategy effectively, helping you maximize your advertising efforts especially if you have a limited budget.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related video:🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: • 🎯 Maximize Conversion Value | Bidding... 0:00 Cracking the Code: Mastering Maximize Conversion Value Bidding Strategy2:29 Applying Maximize Conversion Value bidding5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!7:00 Don’t use the strategy until it’s “ready”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
12/22/2023 • 9 minutes, 9 seconds
Google Ads on a Limited Budget Using “Worst Sellers” To Convert Bestsellers
Discover how Regina achieved an impressive 83% boost in ROAS overnight, even with a limited budget. Learn her smart budget management strategy that uses “worst sellers” to boost Google Ads performance.Furthermore, explore the benefits of remarketing and how it supercharges conversion rates. This approach can transform the game for businesses on tight ad budgets, delivering results and profits. Listen to this episode now to learn this valuable lesson.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... Build a Dedicated Remarketing Campaigns or Let Performance Max Handle It? • Build a Dedicated Remarketing Campaig... Does Google Ads Care About Small Businesses? • Does Google Ads Care About Small Busi... 0:00 Google Ads on a Limited Budget: Using “Worst Sellers” To Convert Bestsellers2:17 The cons of only promoting bestsellers6:19 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!11:17 Recommended ad budget increase rateNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
12/20/2023 • 13 minutes, 6 seconds
From $5K to $12 Million_ Secrets for Building Successful Start-Ups with Nathan Hirsch
Kasim interviews serial entrepreneur Nathan Hirsch, and they dive into the fascinating world of entrepreneurship and discover the secrets behind his remarkable success. From starting with just $5,000 to building businesses with over $12 million in gross revenue, Nathan shares invaluable insights and strategies that every entrepreneur needs to know.Learn more about:✅ The unsexy yet essential aspects of entrepreneurship, including bookkeeping and hiring. ✅ The power of minimum viable products and getting feedback from initial customers. ✅ Nathan's criteria for choosing the right business opportunities.✅ The importance of recurring revenue in building a successful business.Whether you're a seasoned entrepreneur or just starting your journey, this interview is packed with actionable advice and inspiration that can help you take your business to the next level. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business: • Ep. 508: How Nathan Hirsch Used Partn... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
12/18/2023 • 8 minutes, 5 seconds
Marketing Agency BS: What Google Premier Partner and Meta Business Partner Really Means
Kasim and Ralph cut through the marketing agency jargon to reveal the true significance behind the titles "Google Premier Partner" and "Meta Business Partner." Do these certifications and badges hold real value? Should you base your marketing agency choice solely on these credentials? They answer these burning questions and more, so you can make an informed decision when selecting the right marketing agency for your business.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sniff Out Your Marketing Agency’s B.S | EP 514: • How to Sniff Out Your Marketing Agenc... Related Video:💣 Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions: • 💣 Advertising Secrets You Wish You Kn... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
12/16/2023 • 7 minutes, 35 seconds
Don't Get Trapped: The Truth About PPC Agencies that Hide Your Ad Account
If you're in the market for a PPC agency, this video is a must-watch. Learn from this cautionary tale and avoid agencies that employ these unethical tactics. It doesn't matter if you hire Solutions 8, Tier 11, or someone else; what matters is that you steer clear of agencies that operate in the shadows.Kasim and Ralph expose the shady practices of some PPC agencies that could be holding your business hostage. Whether you're a marketing director, CMO, or business owner, you must be aware of what's happening behind the scenes with your advertising campaigns. Imagine being a successful company with a clear vision, but your growth is stunted because your agency refuses to give you access to your own ad account. They also won't share insights and won't even do the creative work with transparency! What's worse is that you can't do anything because you're locked into a 12-month contract! It's infuriating to think about how this agency is hindering growth. This is what Kasim and Ralph talk about in their recent interview with “Serbian Firecracker," Ivan Janq.Don't get trapped! Own your assets and avoid long-term contracts that leave you powerless. We believe in transparency and performance-based partnerships, not holding your business hostage.This clip is from The Perpetual Traffic YouTube channel, watch to the entire episode here: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now: • The 5 Biggest Mistakes You’re Making ... Related video:🤔 Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision: • 🤔 Agency vs. Freelancer vs. In-House:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
12/14/2023 • 4 minutes, 42 seconds
Proof of How John’s Low tROAS Strategy Generated Higher Revenue
Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy! If you’re looking for more proof of why low tROAS works, this is it. Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us! Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/ Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/Related video:💣 Google Ads Strategy: Removing Google's Algorithm From Standard Shopping: • 💣 Google Ads Strategy: Removing Googl... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out
12/12/2023 • 2 minutes, 50 seconds
Erik's Marketing Agency Triumph Scaling to $500M and Beyond
Kasim and Ralph sit down with Erik Huberman, the founder and CEO of Hawke Media, to talk about the challenges agency owners face as they scale their business. Erik also shares the strategies they employed to build a $500M Marketing Agency. From the importance of authenticity and expertise to the power of effective communication, Erik unveils all his secrets.This clip is from The Perpetual Traffic Podcast, watch the entire video here: 3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515: • 3 Steps to How Erik Huberman Built a ... Connect with Erik on LinkedIn: / erikhuberman Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...
12/10/2023 • 9 minutes, 41 seconds
Unveiling the Downsides of Performance Max Campaigns
We consider ourselves “The Performance Max Agency,” but now, we don’t love PMax campaigns anymore to the extent that we’re moving our customers off of it. Learn more about why this is happening.Kasim and Ralph talk about the new discoveries about Performance Max, its good and bad sides, and why it's not the best choice for getting new customers. Plus, they touch on how Google keeps changing things and what it means for advertisers.This clip is from The Perpetual Traffic Podcast, watch the entire video here: • Why Google Performance Max Now Kinda ... Related video:🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Unveiling the Downsides of Performance Max Campaigns 3:09 Performance Max fails at new customer acquisition8:33 Google is constantly evolving and it's hard to keep up with it10:50 Google is trying to replace us with AINeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
12/8/2023 • 11 minutes, 35 seconds
The Pros and Cons of Building A “Personality” Business
Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links:Tom Breeze of Viewability: / tombreeze No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business3:31 Stepping away from the “personality” business4:33 No Locked Doors by Greg SmithNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
12/6/2023 • 6 minutes, 52 seconds
Google Ads Mastermind: How to WIN the Battle Against Google
Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ If you’ve managed campaigns that spend over $10K/month, you know that the strategies you applied are far different from what most people would recommend, especially Google.That’s because Google’s biggest secret is to get marketers to spend MORE money and maximize your value to them as a customer. Sure. They might do this in high integrity ways, and in a meritocratic environment. But that meritocracy is based on a hierarchy that is not built in your favor.As we always say, it’s YOU vs Google. The only way to win the Google Ads’ game is to have access to information and collaborate with other expert marketers…Those who have been through where you want to go and have overcome the challenges you’re facing. The question is, how do you find those people? That’s where this Google Ads Mastermind comes in.If you want to:✅ Gain knowledge, insights, and access to information from in-house experts and top marketers all over the world.✅ Ask questions and get answers anywhere, anytime. ✅ Eliminate blindspots, find hidden bottlenecks, and apply proven strategies specific to your campaigns.Then YOU NEED TO be a part of this community. Learn more about the Google Ads Rebellion 👉 https://youvsgoogle.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
12/2/2023 • 6 minutes, 2 seconds
Identify Your Accurate and Achievable Goals With THIS Calculator
“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return. The ONLY way to achieve true growth is to have a holistic approach to marketing. And you start by having a holistic approach to measuring, and using the right metrics to determine your goals. We developed a calculator to do just that. Use this calculator to find out your accurate and achievable goals based on your own numbers.Check out the calculator here to Define Your Goals The Profitable Way: https://sol8.com/ Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
11/30/2023 • 2 minutes, 26 seconds
Top of Funnel Marketing Strategy: How to Get Conversions Using Cold Search Terms
In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data. Connect with Usama on LinkedIn: / usama-khan-mk Related videos:💰 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1: • 💰 Google Ads Masterclass: Internal Tr... 🚀 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2: • 🚀 Google Ads Masterclass: Internal Tr... ❌ Why Monthly Reporting Fails and What to Do Instead: • ❌ Why Monthly Reporting Fails and Wha... 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasim: The Importance of... 0:00 Top of Funnel Strategy: How to Get Conversions Using Cold Search Terms 3:08 The biggest assumptions you can make about a brand term<a href="https://www.youtube.com/watch?v=NAp9c_yuYNg&t=390s"...
11/28/2023 • 11 minutes, 8 seconds
Harnessing AI for Success: Tools to Power Up Your Business & Analyze Legal Documents Quickly
Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall customer experience using your own data. The other tool they share can save you valuable time and resources when reviewing contracts, agreements, and other legal paperwork. Watch this video to learn what these tools are and how you can leverage the power of AI in your business.Mentioned links:Chatbase: Custom ChatGPT for your data: https://www.chatbase.co/My AskAI: https://myaskai.com/Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… This clip is from The Perpetual Traffic Podcast, watch the entire episode here: • Ep. 512: The Next Era of Growth: How ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...
11/26/2023 • 6 minutes, 59 seconds
Do You Need a Remarketing Campaign or Is Performance Max Enough?
Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. Regina Bellows, Executive Director of StarterPPC, provides valuable insights on the matter to help you make an informed decision. This way, you can learn which option is best so you can maximize your remarketing efforts.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos from StarterPPC:Unlock Your Business's Full Potential: Increase Your Average Order Value : • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today: • Maximize Your Video Ad Success: Try t... 0:00 Do You Need a Remarketing Campaign or Is Performance Max Enough? 5:57 Having full control of your Google Ads campaigns7:09 Need help starting with Google Ads? Let StarterPPC help you!11:44 Evaluating lead generation campaigns13:58 Frequency capping Need help with Google Ads? Get your FREE action plan here: <a...
11/24/2023 • 12 minutes, 12 seconds
Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping
John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat.In this episode, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing and what you can do to improve your campaigns. The predictive bidding strategy is not as efficient as we expected, resulting in higher Cost Per Click (CPC). To overcome this challenge and maximize campaign performance, John devised a strategy centered around removing Google's algorithm from Standard Shopping. Discover John's methodology and understand how you can apply it to your own Google Ads campaigns, listen to this episode now.Connect with John on Linkedin: / johnmorangads Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Google Ads Strategy: Removing Google's Algorithm from Standard Shopping4:42 Scaling with Max Clicks bidding6:49 The tROAS bidding strategy was over clicking<a...
11/22/2023 • 10 minutes, 10 seconds
Simplifying ROI for Easier Google Ads Reporting
Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all stakeholders can understand. This can aid in enhancing your marketing efforts amidst the current attribution and tracking challenges.Colby explains the Media Efficiency Ratio (MER) and how it can help measure the impact of your advertising effort. But that's not all! He also provides tips on calculating MER so you can make data-driven decisions in your advertising platforms. So, watch the video and optimize your advertising strategy!Correction on the MER formula: It should be the other way around.MER = Total Revenue / Total Cost of AdsConnect with Colby on LinkedIn here: / colby-doyle-187a72b0 This video was inspired by a question from one of our awesome subscribers. Thank you so much, Gabe Garcia!We appreciate all the support you guys have given our channel and we’d love to hear more from you! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... Need help with Google Ads? Get your FREE action plan here: <a...
11/20/2023 • 4 minutes, 33 seconds
Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions
These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks."Not only do these strategies work incredibly well, but they are also easy to implement, you won't need any technical knowledge or skills. Watch the video now!This clip is from The Perpetual Traffic Podcast, listen to the entire episode here: How To Sniff Out Your Marketing Agency's B.S.: https://perpetualtraffic.com/podcast/... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
11/18/2023 • 8 minutes, 12 seconds
Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision
It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options. Lucky for you, we’ve created a simple and easy tool that can help you make a sound decision based on what your business needs! Listen to this episode to understand how to use the free tool. Download the tool for free here: https://sol8.com/download-in-house-ag... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
11/16/2023 • 5 minutes, 59 seconds
Mastering the Highs and Lows of Paid Traffic for eCommerce Success
When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss strategies from understanding who your customers are to employing techniques for when those low periods occur to ensure success when running paid traffic. Don't let paid traffic intimidate you! Join Kasim and James as they provide practical advice on any difficulties you may face with paid traffic. Connect with James Crame on LinkedIn: / james-crame-37b01879 Mentioned links:Post Pardon Me: A fickle woman's spiral into postpartum depression and anxiety and how the hell she found her way out of it. (Sort of.) by Suzanne Yatim Aslam: https://www.amazon.com/Post-Pardon-Me... Fiverr: https://www.fiverr.com/0:00 Mastering the Highs and Lows of Paid Traffic for eCommerce Success3:49 You should know who your customers are8:29 The risks of the feast-or-famine in paid traffic14:56 You can hire someone on Fiverr to check your site16:22 What to do during the famine period in paid traffic for eCommerce20:33 Ask your friends in the marketplace23:47 Dealing with a customer on meltdown mode<a...
11/14/2023 • 30 minutes, 20 seconds
The 60/40 Google Ads Budget Allocation Rule
Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively.This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which campaigns should get more ad budget. In this video, Regina dives deep into the rule, its dos and don'ts, and how to handle common challenges when clients want to reallocate or end campaigns too soon.Imagine being able to make sound decisions on budget allocation without spending hours researching and trying different methods yourself! The 60/40 Rule has been proven as a reliable solution for businesses that want results easily without sacrificing quality. Listen to this episode now and learn how simple it is to apply the 60/40 Rule in your ad budget today!Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 The 60/40 Google Ads Budget Allocation Rule💰2:03 Differentiating Cold and Warm Traffic6:36 Issues and challenges in budget allocation9:54 Need help starting with Google Ads? Let StarterPPC help you!11:11 Exceptions to the 60/40 ad budget allocation rule19:16 What to keep in mind before turning off...
11/12/2023 • 15 minutes, 51 seconds
Video Ads 101: Turn Viewers into Customers with the Power of Hooks
Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks. With Regina’s advice and helpful resources like Social Trends, you can create compelling videos backed by strong hooks! Watch this video now and discover valuable tips & strategies on how to create successful video ads.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Mentioned links:Should I be running video ads and what can I expect?https://help.sol8.com/faqs/video-ads Social Trends: https://joinsocialtrends.com/Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Should You Target the US First When Running Google Ads? • Should You Target the US First When R... Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today: • Maximize Your Video Ad Success: Try t... 0:00 Video Ads 101: How to Harness the Power of Hooks and Turn Viewers into Customers3:18 Example of a Good Hook<a...
11/10/2023 • 9 minutes, 9 seconds
Does Google Ads Care About Accounts With Small Budgets?
Are you stuck while trying to grow your small business with Google Ads? Understand what’s preventing success on Google Ads and learn potential solutions to help you break away from the competition and give your small business an edge. Plus, get expert advice from Regina Bellows, Executive Director of StarterPPC, on how she helps other businesses with small budgets grow with Google Ads. Listen to this episode to unlock new opportunities for growth with tried-and-tested strategies. Learn everything you need to know about getting ahead of the competition as a beginner in the space or if you want to move to the next level.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos from StarterPPC:Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Should You Target the US First When Running Google Ads? • Should You Target the US First When R... 0:00 Does Google Ads Care About Accounts With Small Budgets?5:05 The algorithm is looking out for itself7:12 Keep an eye out for this factor to combat the Google Ads algorithm10:05 Don’t make the mistake of not increasing your ad budget💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for...
11/8/2023 • 11 minutes
Is Google Ads “Worse” Than Facebook and Amazon Ads?
Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads. Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos in StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Is Google Ads “worse” than Facebook and Amazon Ads? 2:16 Your Amazon store benefit from your Google Ads immensely3:37 Facebook and Instagram Ads use view-through conversions4:33 Need help starting with Google Ads? Let StarterPPC help you!6:24 Facebook Ads benefit more from Google Ads7:22 Google Ads can exist without Facebook Ads, but Facebook Ads can’t exist
11/6/2023 • 11 minutes, 11 seconds
Hit A Wall? Strategies for Making Google Ads Work For You
Tired of hitting a wall with your Google Ads campaigns? If you're ready to take your small business to the next level, join Regina Bellows as she breaks down barriers to growth and helps you succeed. Regina is the executive director of our sister agency, StarterPPC, and they handle Google Ads management for businesses with ad budgets below $5000 a month. She explains why your ads might be hitting a wall and shares strategies and important concepts to understand to make Google Ads work for you. She also helps you understand the sales funnel stages, how to target each strategically, and discover how to build your brand and establish trust with potential customers through blogging, social media, and YouTube channels. With examples from real-life scenarios, she'll also explain the importance of tracking methods and the actions to avoid that can hinder growth. This way, you can make informed decisions on budgeting and future growth instead of wasting money on ineffective campaign strategies. Watch this video now if you're ready to make Google Ads work for your business!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos:🤯 Google Ads Issue: Why Applying tROAS or tCPA Hurt Conversion Rates: • 💸 Why Applying tROAS or tCPA Hurt Con... How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Intro0:29 Why Your Ads Hit A Wall & Can’t Grow0:45 Understanding the sales funnel5:22 Ad performance drops when you increase the budget?12:19 Build your brand<a
11/4/2023 • 22 minutes, 38 seconds
Growing Your Shopify Business With By the Numbers
Running a Shopify business and want to learn how the By the Numbers app can take it to the next level?Tune in with Kasim as he interviews Piam Kiarostami and Cyrus Sadaghiani, experts of the By the Numbers app, and find out what this amazing tool can do for you. Discover how it eliminates guessing games around ad spend success by tracking money movement between your business and clients giving you real results. Furthermore, learn which KPIs businesses should pay attention to, the importance of diving deep into the factors that drive consumer behavior, who benefits from By the Numbers, and so much more.With this helpful app, your Shopify business will no longer be flying blind when tracing ROI from campaigns or figuring out who’s buying what. Let By the Numbers give you an accurate understanding of what your business is really doing with comprehensive analytics. Watch the video now and learn more about the power of data-driven insights with By the Numbers.Mentioned links:By the Numbers: https://www.bythenumbersapp.com/ Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate link0:00 How To Grow Your Shopify Business With By the Numbers2:26 The critical KPIs every business should pay attention to6:22 Looking into commercial factors that drive consumer behavior12:27 Start by setting your goals16:10 Connect consumer behavior and journey with your results22:40 Who uses By the Numbers?28:20 Learn more about By the NumbersNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
11/2/2023 • 30 minutes, 17 seconds
Why Applying tROAS or tCPA Hurt Conversions
Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions?Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budget—so don’t miss out on her valuable insight!Don't let conversion issues stand between you and success. Tune into our engaging video for some actionable tips to optimize your campaigns and get those numbers climbing again.Listen to this episode now for all of Regina's advice on boosting conversions with tROAS or tCPA!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Related videos:Google Ads Basics: • Google Ads Basics How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Why Applying tROAS or tCPA Hurt Conversions2:40 Applying a 100% tROAS then removing it in less than two weeks6:21 Need help starting with Google Ads? Let StarterPPC help you!<a...
10/31/2023 • 9 minutes, 33 seconds
Unfair Advantage: Unlock the Power of Reading
I love to read! But I’m always so annoyed at how little I retain. So, I developed a system to help make it stick. I hope it’s helpful to you as well. Reading is my unfair advantage, and it can be yours too!Related videos:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: • 🥊 Don’t Fight Fair: The 5 Unfair Adva... 🤖 How Prompt Engineering Could Become Obsolete in the Near Future: • 🤖 How Prompt Engineering Could Become... 0:00 Unfair Advantage: Unlock the Power of Reading0:52 Be comfortable with writing in your books5:10 Second reading7:26 Pick your material properly10: 16 Use summary apps11:44 Don't sleep on fiction14:42 Don't know where to start?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
10/29/2023 • 15 minutes, 21 seconds
The Best Way To Track Leads In Google Ads Dashboard
Do you need help tracking your leads in Google Ads? Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and efficiently. With this powerful hack, marketing campaigns become easier to scale with confidence. See precisely which sources drive conversions without wasting energy or time wondering why something isn't meeting your expectations. Listen to this episode now as Regina walks you through the Google Ads dashboard customization.This video is from the StarterPPC channel. Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results. Subscribe here: / @starterppc Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... 💰 Stop Losing Your Leads: Expert Tips to Convert Prospects into Customers: • 💰 Stop Losing Your Leads: Expert Tips... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... 0:00 Google Ads Dashboard Hack to Simplify Lead Tracking 5:17 Need help starting with Google Ads? Let StarterPPC help you!7:01 For Local Ads: Local actions - DirectionsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
10/27/2023 • 8 minutes, 24 seconds
Secret Strategy to Grow the Google Ads Algorithm Like a Pro
Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess! Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force mini learning periods for the algorithm to help it grow more quickly compared to just setting a daily spend and keeping it that way monthly. This is one key step in optimizing success as you use Google Ads for your business. Listen to this episode now to learn what this Google Ads strategy is, how it works, and how to apply it to scale your business! FREE Ad Budget Overpacing Calculator sheet: https://docs.google.com/spreadsheets/...Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results: / @starterppc Related videos:Google Ads Basics: • Google Ads Basics How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Paths: The Secret to Sca... 0:00 Intro 0:27 Grow The Google Ads Algorithm Like A Muscle3:25 The rollercoaster results with the Overpacing-Underpacing Strategy5:28 Need help starting with Google Ads? Let...
10/25/2023 • 10 minutes, 17 seconds
Why You Should Increase Your Average Order Value (AOV)
Learn a powerful strategy that can help you maximize your returns and generate more income with every marketing dollar spent - by focusing on raising your Average Order Value (AOV). In this video, Regina Bellows explains why you should increase your AOV, its direct impact on Media Efficiency Ratio (MER), and how quickly it can boost profitability. Furthermore, she walks you through a client account to check if they're doing everything possible to increase their AOV. This way, you'll know how to diagnose your business and what next steps to take.Unlock the secrets to success in eCommerce today! Grow your business smarter with Regina's tips for raising AOV so you see tangible increases in profit margins at a minimal cost. Listen to this episodenow!Don't miss out on this opportunity – watch the exclusive video now and start seeing results immediately!Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results: / @starterppc Related videos:🚀 How to Know if Your Business Is Ready for Google Ads: • 🚀 How to Know if Your Business Is Rea... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... 0:00 Why You Should Increase Your Average Order Value (AOV)4:53 Evaluate your product page7:57 Show complementary products12:42 Need help starting with Google Ads? Let StarterPPC help you!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
10/23/2023 • 12 minutes, 58 seconds
Why I'm Moving Customers OFF of Performance Max
John is on a mission. He's moving customers off Performance Max campaigns and pushing them into Standard Shopping—and it's paying off! He's seen an incredible 41% increase in revenue, with MER (Media Efficiency Ratio) skyrocketing by 6X after making the move. Listen to this episode now to learn how he achieved these stellar results!Fair warning from John: If you attempt this and then measure inside Google Ads, you will fail. The episode is 15 minutes long, but I will show you areas you're probably not looking at.Connect with John on LinkedIn: https://www.linkedin.com/in/johnmoran...Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 0:00 Why I'm Moving Customers OFF of Performance Max2:31 Transferring the PMax ad budget6:43 Getting more new customers without Performance Max campaigns12:11 Getting 6X MER even if Google Ads seems “worse”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
10/21/2023 • 13 minutes, 54 seconds
How to Get More New Customers With Google Ads
Our Google Ads Strategist, Caden Thompson, reveals a strategy focusing on new customer acquisition. He also shares how to calculate your cost to acquire a new customer in Shopify and walks you through how to track and analyze data from Google Ads and correlate it with Shopify. With this knowledge, you can measure the success of the strategy effortlessly. Watch this video now to optimize your Google Ads campaigns based on analyzed results, giving you the most value from each ad spend. Connect with Caden on LinkedIn: https://www.linkedin.com/in/cadenthom...Related videos:🚀 Boost Your Marketing Efforts With the Audience Demand Pyramid: • 🚀 Boost Your Marketing Efforts With t... 💣 Get Our 92-Point Weekly Optimization Checklist for FREE! • 💣 Get Our 92-Point Weekly Optimizatio... 💰 This Super Boring Concept Will Fix Your Entire Business if You Master It! • 💰 This Super Boring Concept Will Fix ... 0:00 How to Get More New Customers With Google Ads 3:30 Calculating New Customer Acquisition5:52 Tracking Correlations11:05 Possible campaign performance effects and other factors to considerNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon...
10/19/2023 • 12 minutes, 31 seconds
Google Ads Basics: Should You Target The US First?
Learn the pros and cons of targeting the US in your Google Ads campaigns with Regina Bellows, executive director of StarterPPC. She talks about the key factors you should look into, such as the size of the US market, the competition you might face, and the potential costs associated with it. Plus, she provides alternative strategies for launching your Google Ads campaigns! With her valuable tips and insights, you can make sure that every dollar spent is worth it. This video will help you effectively create a budget and achieve marketing goals more quickly, especially when you’re just starting out with Google Ads. Related video:Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? 💸 Paid Ads 101: The #1 Mistake You Can't Afford To Make: • 💸 Paid Ads 101: The #1 Mistake You Ca... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 Google Ads Basics: Should You Target The US First?1:41 Expanding to the US means higher CPCs5:48 Need help starting with Google Ads? Let StarterPPC help you!6:43 Default targeting strategy for small businessesNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
10/17/2023 • 9 minutes, 39 seconds
Why You Need Brand Campaigns With YouTube Ads
Listen to this exclusive internal training session led by our Google Ads Strategist, Usama Khan. Learn the significance of running Brand Campaigns alongside your YouTube Ads. Uncover why this powerful combination is crucial for your Google Ads success. Don't miss out on this enlightening discussion that could redefine your advertising strategy.Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Want to know more about Usama and our amazing team? Read our employee spotlight blogs here:https://sol8.com/employee-spotlight/ Related videos:🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting Your YouTube Ads? 💰 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1: • 💰 Google Ads Masterclass: Internal Tr... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
10/15/2023 • 5 minutes, 42 seconds
Paid Ads 101: The #1 Mistake You Can't Afford To Make
Are your paid ads falling flat? Are you watching money pour into a strategy that's not performing? Regina Bellows, executive director of StarterPPC, is an expert in the field and has seen the same mistake made over and over again. You don't need to be another statistic. Find out what this one huge mistake is so you can avoid it, save money, and get back on track to unlocking maximum ROI from your paid advertising campaigns. Listen to this episode now and learn how to harness the full potential of paid advertising for any business!Mentioned article:What Should My MER Goal Be & Why? https://tinyurl.com/4xcyankhGoogle Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/ Related video:Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 The #1 Mistake Business Owners Make With Paid Ads7:17 Choosing a competitive goal7:58 Need help starting with Google Ads? Let StarterPPC help you!13:13 How to change your MER goal in the middle of a campaignNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
10/13/2023 • 13 minutes, 31 seconds
How Prompt Engineering Could Become Obsolete in the Near Future
For anyone following the progression of AI: I don't understand how or why prompt engineering is being regarded as a viable, long-term skill set. I'll explain and then hope to get your input.In this video, Kasim shares his prediction on prompt engineering and how it can become less and less important as AI becomes more and more powerful. Given the speed at which it is already improving, Kasim predicts that prompt engineering is already headed for near-term obsolescence.What do you think? Is there a long-term role for prompt engineers? We'd love to hear your thoughts!Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… 0:00 The Future of Prompt Engineering0:54 The issue with Prompt Engineering2:53 Prompt engineering is heading for obsolescence5:47 Is this gonna be a real job?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
10/11/2023 • 6 minutes, 29 seconds
Mastering Video Ads: The 1-Minute Script for Success
Feeling frustrated with creating video ads that seem to be ignored? Need ideas on how to captivate and engage your audience? We have the solution! Join Regina Bellows, the executive director of StarterPPC, as she guides you through the essentials of crafting impactful 1-minute video ads that immediately intrigue your audience and hold their attention till the end.This straightforward script will show you where and when to incorporate crucial components like your value proposition, impact statement, and CTA. Moreover, she'll help you establish a smooth narrative to build a powerful bond with your viewers. It's time to move away from dull, unmemorable ads and embrace video content that can turn your audience into customers. Tune in now and start producing video ads that no one would want to skip over!Example of a great video ad: • Teamwork Made Easy | monday.com 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc 0:00 Mastering Video Ads: The 1-Minute Script for Success0:36 Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today1:55 The challenge of creating video ads for eCommerce5:00 Why the first 5 seconds of video ads is crucial5:46 Need help starting with Google Ads? Let StarterPPC help you!7:09 The hook7:49 The impact statement8:25 Functionality8:57 The results9:39 How it works<a href="https://www.youtube.com/watch?v=I3_5l_TV8hM&t=604s" rel="noopener noreferrer"...
10/9/2023 • 10 minutes, 55 seconds
Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2
In this highly anticipated continuation of our Google Ads Masterclass, our esteemed Google Ads Strategist, Usama Khan, will dive deeper into the world of high-stakes advertising with million-dollar budgets. Get ready to unlock the secrets to audience targeting and craft compelling YouTube campaigns that leave a lasting impact on your audience.Reaching the right audience is the key to success in advertising, and in this part of the masterclass, Usama will reveal powerful techniques to identify and engage with your target audience. He will also share his insider knowledge on creating captivating YouTube ads that keep your audience hooked.If you're ready to take your Google Ads game to the next level, this is the masterclass you can't afford to miss. Whether you're an aspiring marketer or a seasoned professional, Usama's insights will revolutionize your approach to online advertising.If you haven't watched Part 1, you can watch it here: • 💰 Google Ads Masterclass: Internal Tr... Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Related videos:🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... 0:00 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 26:20 Increasing the Target CPA8:37 Building YouTube ads12:31 YouTube works well with larger audiences14:24 Search for high-converting audiences in Google AnalyticsNeed help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU53T1FQY3NQcmJFY2UxRGlKbkVxMG45RTBRQXxBQ3Jtc0ttcWY2aXZ3dHFfd2ZucTAzV25MbURaRl9JTW1BMk93TkJqcWhVeHpYOHN3X0lrdnFxUm9qR0hMV0RYNmg5ZlRXcmF6VDRRMUF3UnNiZjlTRVY1Vm14RmNJQ05vSElNSjlwUTRBczRKenpJSElSU2F1aw&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=qSNol4PBYe0" rel="noopener noreferrer"...
10/7/2023 • 15 minutes, 10 seconds
Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1
We are delighted to unveil this exclusive internal training session led by our esteemed Google Ads Strategist, Usama Khan. Dive into the world of high-stakes advertising as he unveils the strategies he employs for accounts backed by million-dollar budgets.In this masterclass, Usama will impart invaluable insights on top-of-the-funnel campaign strategies. He will guide you through crafting high-performing Search and brand campaigns, ensuring you have the tools to influence and engage your audience from the get-go.But that's just the tip of the iceberg. Usama will take a deep dive into the art of keyword strategies, sharing his expert tips on how to fully optimize your campaigns for the most significant impact. Additionally, he will emphasize the critical role proper ad group setup plays, alongside divulging secrets to prevent brand terms from infiltrating your unrelated campaigns.Stay tuned for Part 2 tomorrow, where Usama will unlock the secrets of audience targeting and the construction of compelling YouTube campaigns for accounts with million-dollar budgets.Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha... Related videos:🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... 🤫 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads: • 🤫 The Quick and Dirty Truth About Eve... 0:00 Internal Training for Million-Dollar Budgets Part 15:25 How to set up your Ad groups11:33 Split cold traffic and brand traffic18:12 Using ChatGPT to create product...
10/5/2023 • 18 minutes, 58 seconds
How to Know if Your Business Is Ready for Google Ads
Are you feeling stuck with your current marketing strategy and unable to connect with your desired audience? It might be time to explore Google Ads as a solution. But how can you be sure that your business is prepared to take this leap? Listen to this episode.Regina Bellows, Executive Director of StarterPPC, shares the crucial factors to assess before venturing into Google Ads and helps you determine if it's the ideal choice for your business.From determining your budget and setting goals to optimizing your website and analyzing competition, we've got you covered. With thoughtful planning and thorough research, you'll be able to avoid the common hazards of launching a Google Ads campaign prematurely, ensuring a smooth and successful transition.💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: / @starterppc Mentioned links:What Budget Do You Recommend I Start With? https://help.sol8.com/faqs/budget-to-... What Should My MER Goal Be & Why? https://help.sol8.com/faqs/what-shoul... 0:00 How To Know If Your Business Is Ready For Google Ads0:37 First thing to check before running Google Ads campaigns2:21 Sales Funnel3:52 Cost & budget6:10 Clearly defined goals7:26 Need help starting with Google Ads? Let StarterPPC help you!<a href="https://www.youtube.com/watch?v=p7K71NVqR8s&t=549s" rel="noopener...
10/3/2023 • 10 minutes, 50 seconds
This Super Boring Concept Will Fix Your Entire Business if You Master It!
Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest, consideration, intent, evaluation, and purchase, understanding each stage of the funnel is crucial for success. But it's not just about knowing the stages - it's about creating content that maintains continuity with where the viewer came from and avoiding misinterpreting the consideration phase as purchase intent. Kasim provides tips on how to do just that. He also reveals the typical weak link businesses have in the marketing funnel so you can avoid making the same mistake. And he emphasizes the importance of building a relationship with customers after the purchase stage. Don't miss out on mastering this "super boring" concept that can fix your entire business! Make sure to watch the full video and leave your thoughts in the comments below.Related videos:🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 0:00 This Super Boring Concept Will Fix Your Entire Business If You Master It!0:51 The framework that helps you with every marketing task you take on2:50 Awareness5:03 How, why, and when do people become problem-aware?9:49 Interest11:51 Consideration13:53 Intent17:31 Evaluation18:35 Purchase22:49 The common weak link in the funnelNeed help with Google Ads? Get your FREE action plan here: <a...
10/1/2023 • 23 minutes, 8 seconds
Don’t Fight Fair: The 5 Unfair Advantages in Life and Business
Don’t fight fair. In fact, the fast track to success comes from finding unfair advantages. Drawing inspiration from a conversation with a US Special Forces member, Kasim talks about the importance of not fighting fair and stacking the odds in your favor. He also shares the five most important unfair advantages.Mentioned links:Driven Mastermind: https://drivenmastermind.com/Genius Network by Joe Polish: https://geniusnetwork.com/ Archangel Mastermind: https://archangel.cc/ Steve Sims, The Real Life Wizard of Oz: https://www.stevedsims.com/ Justin Donald, author of the WSJ #1 bestseller The Lifestyle Investor: https://lifestyleinvestor.com/ Front Row Dads: https://frontrowdads.com/ Related videos:🎁 The Gift That Changed My Life: • 🎁 The Gift That Changed My Life 🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... Watch more of Kasim's Secrets to Success here: <a...
9/29/2023 • 11 minutes, 40 seconds
Get Our 92-Point Weekly Optimization Checklist for FREE!
Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Our secret recipe lies in our Weekly Optimization Checklist – a proven method to identify errors, spot opportunities, and optimize your Google Ads campaigns. And guess what? We're sharing it with you for FREE! So why wait? Download it now!Download Our 92-Point Weekly Optimization Checklist for FREE here:https://sol8.com/download-92-point-we... 🔥 Get your FREE ebook copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/free-book/We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
9/27/2023 • 3 minutes, 45 seconds
Growth Opportunities and The Art of Self-Delusion with Brent Perkins
Kasim sits down with Brent Perkins, serial entrepreneur, to talk about growth opportunities, the worst size a company can be, and Brent’s new book- Papercuts: The Art of Self-Delusion. In this engaging conversation, they also explore the power of choice and free will and how it can be leveraged to achieve success. Don't miss out on exclusive early access to podcasts and interviews, plus a free gift, before the public release of Papercuts: The Art of Self-Delusion in August 2023. Learn more at www.papercutssuck.com.0:00 Growth Opportunities and The Art of Self Delusion with Brent Perkins0:58 Papercuts: The Art of Self-Delusion4:07 A truth is a fact and a belief blended together7:49 Applying The Art of Self-Delusion in marketing 11:55 Where you can get a copy of Papercuts: The Art of Self-Delusion 18:27 Where to connect with Brent PerkinsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
9/25/2023 • 19 minutes, 3 seconds
Double Your Paid Ad Performance With the #1 Amplification Tool
We consistently see strong remarketing campaigns DOUBLE the effectiveness of a campaign. However, even people who run strong remarketing campaigns make one crucial mistake—they only run remarketing within the same network as their original campaign. That's where omnichannel remarketing comes in. Kasim first learned about this game-changing strategy from Aleric Heck, which has proven highly effective. To help you achieve similar results, we have compiled a list of networks that allow omnichannel remarketing (also known as retargeting). Using as many of these networks as you find viable, you can take your remarketing efforts to the next level and achieve even greater success.0:00 How to Double Your Paid Ad Performance1:18 The Google and Meta network2:13 LinkedIn 3:02 TikTok 4:10 Snapchat 4:27 Pinterest 5:20 Twitter 5:49 Reddit 6:10 Bing 6:39 Yahoo 6:58 Amazon 7:10 AdRoll 7:44 Taboola Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This...
9/23/2023 • 10 minutes, 2 seconds
10 Key Elements for an Advertising-Ready Website
Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.0:00 10 Key Elements for an Advertising-Ready Website0:08 Check that everything is working properly1:55 Accessible across all devices3:29 Speed is critical! 4:48 Contact information is in the header or footer of your website5:47 Clear call-to-action (CTA) on every page6:30 Make sure your content is clear and easy to understand7:04 Make sure every conversion action you want to track has a separate "thank you" page7:31 Verification badges8:07 Privacy Policy9:06 SSL certificate (https vs. http)Related videos:Website CRO Best Practices: • Website CRO Best Practices Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...
9/21/2023 • 9 minutes, 14 seconds
Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs
I am a trust fund baby. That “trust” just happened to be The United States Social Security Administration. I was raised by a blind, single mother on social security disability. For most of my life, I told myself that story, and it profoundly impacted the way I viewed myself and my childhood. The “poor kid” narrative kept me from pursuing opportunities, seeing myself as worthy, and allowing myself to take up space.Reframing that narrative changes everything. I’m instantly filled with an immense sense of gratitude. I’m also imbued with an overpowering sense of responsibility. An entire nation of people chose collectively to invest in me. I have to make sure they see returns.I think one of the most important skill sets an entrepreneur can cultivate (and something I still struggle with on a daily basis) is learning how to reframe events and situations so they serve us instead of holding us back.The entrepreneurial endeavor is a massive contradiction in action. For an entrepreneur, every problem must be an opportunity. Learning how to frame and reframe our circumstances puts us in the mental mode of being able to quickly identify and capitalize on these opportunities.Do you have a success story that began with a setback? Share your experience and help others see the opportunity in their challenges.0:00 Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs3:17 Entrepreneurship is a contradiction in terms6:07 Every setback is an opportunity6:58 The skill I learned amidst growing up poorKasim’s Secrets to Success: • Kasim's Secrets to Success Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...
9/19/2023 • 7 minutes, 41 seconds
The Gift That Changed My Life
You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift.It all started with my friend Calvin Correli. I brought him and his team to T&C because I thought it would be helpful to get our creative juices flowing.He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history.I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc.The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on, and I forgot all about it.Fast forward a few years, I wasn't working with Calvin any more. I get a call from him: "Hey man, I have a surprise for you. I bought you a War Room membership." Y'all, War Room was $35k to join! Calvin just gave it to me. I was absolutely dumbstruck. Truly speechless.It would prove to be a defining moment in my life. I met people I never would've met (including Steve Sims, who launched my speaking career). I seized opportunities I never would've had access to. And, hopefully, no one minds me saying, I was able to shine in ways I never would've been able to shine.In fact, War Room is where I met Perry Belcher; my Wicked Smaht wins caught his attention and ultimately led to him asking me to be his partner in the Driven Mastermind (his follow-up to War Room). I believe Driven may prove to be the biggest professional opportunity I have ever been given.And I wouldn't have had any of it if my friend Calvin hadn't done for me what I was too afraid to do for myself. For those of you who are afraid to invest in yourselves: I hope you'll see me as a cautionary tale. If Calvin hadn't pushed me, I would have missed out on so much.Please, go out on a limb and just DO IT! Put yourself in the room that makes you the most uncomfortable. There's nothing more powerful for growth than standing firmly outside of your comfort zone.Hopefully, I can do for you what Calvin did for me and give you the little nudge you need to go for it. Tell me, what's holding you back?Driven Mastermind: https://drivenmastermind.com/0:00 The Gift That Changed My Life2:52 The War Room Mastermind 5:32 Joining War Room's Wicked Smaht 8:01 You get seen when you put yourself out there10:07 Be willing to look a bit foolish Need help with Google Ads? Get your FREE action plan here: <a...
9/17/2023 • 11 minutes, 5 seconds
Cracking the YouTube Algorithm for a Successful YouTube Channel
Our YouTube channel recently reached 26k subscribers! It’s also our strongest lead generation tool and is where I go for all of my hirings. Here are the 9 things I’ve learned about cracking the YouTube algorithm for a successful YouTube channel.First, I need to thank Evan Carmichael and Uzair Kharawala for all of their guidance and mentorship in launching our YouTube channel. Post every single dayMake sure to niche down!You want your videos to be 10 minutes or longerAim for a 70% retention at the 60-second markYour primary call to action should NOT be to leave YouTubeThumbnails are absolutely keyYour title needs to be clear and compelling but shouldn’t over-sell the videoUse the video description to offer additional resources, time-coded notes, and deeper calls to actionAsk for the like and subscribe! Related videos:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala: • The Secrets to Starting a Successful ... YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): • YouTube Ads Beat Facebook Ads Every T... 0:00 Cracking the YouTube Algorithm1:07 Post every single day2:53 Make sure to niche down!6:33 You want your videos to be 10 minutes or longer8:49 Aim for a 70% retention at the 60-second mark11:01 Your primary call to action should NOT be to leave YouTube11:54 Thumbnails are absolutely key12:48 Your title needs to be clear and compelling but shouldn’t over-sell the video13:02 Use the video description to offer additional resources, time-coded notes, and deeper calls to action13:45 Ask for the like and subscribe! Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The...
9/15/2023 • 13 minutes, 36 seconds
Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads
John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter. That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Listen to this episode now! Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 🚀 Why You Need to Migrate to GA4 on or Before July 1, 2023: • 🚀 Why You Need to Migrate to GA4 on o... 0:00 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads1:15 Looking into the marketing source2:44 What you need to capture first for WBRAID and GBRAID4:43 Enhanced conversions for leads7:01 Template for offline conversion uploads13:47 Why is this method important?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVdzT1NMWEFjT25XYnN1Yzk5OHViRFRpcGxSUXxBQ3Jtc0tuN19pOVhtRFgyTGIyR2FabmlBQV9kTTVZZGNteGY4VFJqWEtNOUxndmVBWEppT2ZfV1BTVVhWMTVobjlWOHpmOURBd0NMMHRkV1JmSnRaWXlXVUhhaWZ4UXVEN01OOVRhcnh3RnlnSlJpTXNsYTdGMA&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=4FPgR9a_3c4" rel="noopener noreferrer"...
9/13/2023 • 15 minutes, 15 seconds
What Google Knows About You Is Absolutely Terrifying
What is Google? If your answer is "a search engine," you are so wrong. And you're missing what makes Google so powerful (and dangerous). I'll explain this episode.Google is an entire ecosystem! It’s not just Search; it’s also YouTube, Gmail, Google Apps, Google Maps, Android OS, Chrome, Google Display Network, and Google Analytics.Scared? You probably should be. All of this data collection puts Google in a position to understand human intent more than any entity that's ever existed. In fact, in April of 2015, Google told a woman she was pregnant BEFORE SHE KNEW SHE WAS PREGNANT! (Source: Moz). That was 8 years ago...While Google started as a search engine, it's really an entire ecosystem. In fact, if you combine all of Google's properties, they make up the vast majority of how people spend their time online.Everything you do within that ecosystem is appended to your user profile within Google to begin understanding who you are demographically and psychographically. This allows Google to begin understanding how you behave. In fact, I posit that Google's unstated intent is to predict human behavior.0:00 What Google Knows About You Is Absolutely Terrifying3:25 Google knows where you work, live, and play, whether or not you overspeed4:47 Google Told Me I’m Pregnant: From Strings to Diagnosis7:15 Advertisers need to know how Google works to rely on the machine learningNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmc1UklvMk1tSXZhVXNGcHlBeGNNN0Y3X3ljd3xBQ3Jtc0trYWpjbloxZUpHc0hyRWtBR2ticGJDd1J6WnRzSDY1ODF0Y0JCLVRwN2JWeXNjQV9hN1ZpeWU2V3I5SFY2dzdRdi1STng0bEx3OWdpNUNEWEdtTmlKZDBnMlVLbjkyMFpId1otNVRMa0l0OUJoLS13SQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=nDQFhwSSgbs" rel="noopener noreferrer"...
9/11/2023 • 8 minutes, 39 seconds
The Most Valuable Skill You’ll Ever Learn for Life and Business
I built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Listen to this episode to learn what it is.The skill is a subset of client management, and it will absolutely make or break your business. And it's the most valuable skill you'll ever learn for life and business.Communication is THE skill for building and scaling a successful agency. It is critical to build proper communication into your systems, training, evaluations, and culture. This is easier said than done, which is why we created The 3 Cs of Communication.My 17 years of experience as an employer have taught me a sad irony: The better someone is at their job, the worse they are at communication (generally speaking).I think it's an accompaniment to the curse of the expert, where you simply can't understand how much or how little other people know about your realm of expertise. To guard against this, codify communication. Here's how we've done that at Solutions 8: The 3 Cs✔️ Clarify✔️ Commit✔️ CloseHow do you feel about my "3 Cs"? Is there anything you'd add/edit/delete? Let me know!Are you looking for the right agency for your business? Download your free checklist and guide on how to pick the best Google Ads agency here: https://sol8.com/best-google-ads-agency/0:00 The Most Valuable Skill You'll Ever Learn for Life and Business2:15 Clarify4:03 Commit4:49 CloseNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...
9/9/2023 • 7 minutes, 36 seconds
Mastering the Art of Success: Understanding Personality Ethic vs. Character Ethic
Kasim shares one of the most powerful concepts he has ever been presented—Stephen Covey's Personality Ethic vs. Character Ethic. In business, the PERSONALITY ETHIC asks:"How do I get people to buy my product/service?"The CHARACTER ETHIC asks:"How do I create a product/service that will truly serve my customer?"The PERSONALITY ETHIC asks:"How do I make the most amount of money with the least amount of output?"The CHARACTER ETHIC asks:"How do I provide the maximum amount of value?"The PERSONALITY ETHIC asks:"How do I get my customers to do (say, act, think) the way I want them to?"The CHARACTER ETHIC asks:"What is it that my customers do (say, act, think) that I can tap into in order to serve them?"Focusing on the CHARACTER ETHIC in business (and in life) puts us in a position to grow from a strong and stable foundation. It also protects us from ourselves and any inclinations we may have towards expediency or deceit.If you want to learn more about Personality Ethic vs. Character Ethic, we recommend reading "The 7 Habits of Highly Effective People" by Stephen Covey. It's one of Kasim's all-time favorite books! If you prefer the digital approach, check out his website. He has tons of great resources: https://www.franklincovey.com/the-7-h...Which ethic do you think is more important in life? Drop a comment with your opinion!0:00 Mastering the Art of Success: Understanding Personality Ethic vs. Character Ethic3:55 PERSONALITY ETHIC asks: “How do I get people to buy my product/service?”4:13 CHARACTER ETHIC asks: “How do I create a product/service that will truly serve my customer?”9:13 Changing the customer vs. aligning with the customerNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
9/7/2023 • 10 minutes, 34 seconds
The Secrets to Building a Successful Business With Shaun Clark
Join Kasim as he sits down with one of his entrepreneurial heroes, Shaun Clark of HighLevel. In this exciting interview, discover Shaun's secrets to building one of the most disruptive products in the world and learn about the future of HighLevel.But that's not all! Kasim and Shaun also delve into why AI is nothing to be afraid of in marketing, why being a SaaS entrepreneur is a game-changer, and so much more. Don't miss out on this insightful conversation that will inspire entrepreneurs of all levels!HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place.We believe in its power to help agencies rise. That's why we're an affiliate!You can check out HighLevel with our affiliate link: https://www.gohighlevel.com/970?fp_re...HighLevel Level Up Summit on October 23-26, 2023, in Dallas, TX: https://levelup.gohighlevel.com/0:00 The Secrets to Building a Successful Business with Shaun Clark4:24 The future for HighLevel8:16 Sticking to entrepreneurial roots11:51 The features HighLevel users should be excited about18:35 Missed call? Text back!22:57 Become an affiliate or a SaaS entrepreneur26:07 HighLevel Level Up Summit 2023Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your...
9/5/2023 • 27 minutes, 2 seconds
Campaign Performance Cheat Code
Kasim is giving away one of our most powerful cheat codes for improving campaign performance!From launching a new site, product, or service to trying to troubleshoot a problem or diagnose low conversions, this approach can be immensely powerful in helping you learn exactly what needs to be done to improve your campaigns [drum roll] 🥁 LIVE CHAT.Live chat is one of the most powerful ways to collect immediate feedback from real-time users, especially if they're frustrated!If someone has a question before checking out, is experiencing a problem with your site, or is confused about your offer, the odds of them contacting you are effectively 0%. Instead, they just leave and never come back.However, if you make a live chat box readily available (and you don't gate the ability to start chatting), people will very quickly self-select this support option and immediately start helping you identify issues with your conversion process.Every question you get via live chat becomes an opportunity for improvement on your site. If they're asking, it's because you haven't made it clear enough.Live chat also helps identify objections. You can see what's holding your customers back from making a purchase. This is amazing content fodder!You don't have to use live chat forever, but it's a great diagnostic tool that ensures you're not missing out on massively helpful conversion data.Do you use live chat? Do you have any other tips or tricks when it comes to early campaign optimization? We'd love to hear them!Mentioned site:LiveChatSquad: https://livechatsquad.com/ Related videos: 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... 📚 Master Google Ads for Free: Top Resources for Learning and Management From The Best Agency: • 📚 Master Google Ads for Free: Top Res... 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
9/3/2023 • 7 minutes, 33 seconds
Exposed The Biggest Marketing Lie of All Time
Here's a lie you currently believe: "It takes 7 touches to make a sale." The "rule of 7" is from a study done in the 1930s! Why on earth are we citing 100-year-old data?So, how many touchpoints do you think it really takes? The answer (obviously) varies on the complexity and importance of a purchase. According to Google, it takes 20 touchpoints to sell a candy bar and more than 500 to sell a flight. Where do you think your product/service lands based on that window?Overwhelmed? It gets worse. The average fashion shopper views 32 pages in a single session before making a purchase. From an attribution perspective, that still only counts as one "touch."This means we need marketing campaigns built to support multi-touch and multi-page engagements. This is one of the reasons we hate squeeze pages for anything, but impulse buys and massive value opt-ins. You can't send an educated consumer to a squeeze page 500 times without annoying them.You need three things for a strong multi-touch approach, and Kasim shares them in this episode.Sources:Localogy: https://www.localogy.com/2019/02/goog... Marketing Rule of 7's: https://www.marketingillumination.com...19 New Ecommerce Statistics You Need to Know in 2023: https://www.drip.com/blog/e-commerce-... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: h • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUd3ak8taFVGYzRpZUtjQTZWSjFNa3V0LWpMUXxBQ3Jtc0tsNk5xNi1kS2tDdzMxMFJwa2pKd3VYUUREdmR4aWI4bXJmZ2FWeHFsWV9Rb0YyUDVpOERPTzdrLVMtMmJlSUpoZ0JGSHFPT21neWxjTnBSSEd1X0pVclM2bndkVl85NU1hTTNpTHZWU2lqYVlsendWMA&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=6_GcS3TFtSE" rel="noopener...
9/1/2023 • 6 minutes, 26 seconds
The Google Ads Flywheel
Have you heard of the Google Ads Flywheel? It's a powerful framework that helps you understand where you are in the various stages of managing your Google Ads campaigns. By exploring this approach, you can gain deeper insights and make more informed decisions on how to scale your advertising efforts effectively. Learn more about how the Google Ads Flywheel can take your campaigns to new heights.Ideally, you're failing forward (to steal from John C. Maxwell). The good news is there's a process for that. We call it "The Google Ads Flywheel," and Kasim talks about it in this episode.1. AssumeWhen you're starting out, you've gotta make some educated assumptions. The greener you are, the more guessing is involved. That's ok! Don't let yourself get stuck in analysis paralysis. Chances are, you're going to be wrong right out of the gate. This is where getting comfortable with failure starts.2. Test People set out to prove their assumptions are correct. That's a flawed model. Set out to break your assumptions into little pieces! Seek out the flaws, weak links, and fail points. Figure out what's really working and what isn't working at all.💡Pro-TipNearly 90% of all online ads fail (quoting Ryan Deiss's @ryandeiss's T&C keynote a few years back). So don't get discouraged by the failures, get invigorated by the lessons they teach you.3. Observe Most people don't give their testing nearly enough time. Especially now that we're moving into AI-driven optimization. Sometimes, you've just gotta sit and watch. The mastery lies in figuring out how long to do that before you begin making changes or pulling the plug. The more you do this, the more clear that becomes.A note about the observation window: We like to optimize off of the statistician's model (the base 100 model). Simplified, this says 100 impressions will tell you what your click-through rate is. 100 clicks will tell you (roughly) what your time on site is, etc. Many campaigns aren't big enough to hit the magic 100 for data points that matter. For example, you might not have the ad spend to get to 100 leads. That's where you can project out from the data you do have.4. OptimizeStop what doesn't work. Focus on what does work and do more of that! Optimization is where a lot of marketers fly off the rails because they start making more assumptions. Now isn't the time for that. The optimization phase isn't about adding more. You're going to do more of what works and less of what doesn't. Resist the temptation to start making more assumptions.Your opinion counts! Leave a comment and let us know what you think.0:00 The Google Ads Flywheel1:16 Assume2:58 Test4:20 Observe7:28 OptimizeNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to...
8/30/2023 • 8 minutes, 27 seconds
RIP Google Search, Generative AI Is Here and It’s Awesome!
Join Kasim as he dives into the world of Google's new Generative AI Search. He shares what we know (and what we don't) about the future of Google search and how it will impact digital marketing moving forward. He also compares Generative AI Search to Bing Chat to give you a better understanding of how it works. Learn more about these exciting new ways to search, and how they could impact the world of digital marketing.Related videos:🛸 The Future Of Advertising: BING?! • 🛸 The Future Of Advertising: BING?! 🤖 The Impact of AI on Google Ads: A Look Into AI Generative Search: • 🤖 The Impact of AI on Google Ads: A L... 0:00 RIP Google Search, Generative AI Is Here and It's Awesome!5:22 How did the AI determine what to draw from?8:28 Ad placement in generative AI search16:36 Everything about search is going to changeNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2hRMmdEZ2JyQzJwOFJWR0RvdklnTURfdzV2UXxBQ3Jtc0ttSUtvYnQ5MmE5X24xVHZfZHBja2ZaX1lDMThlX1ItMmJKWHRqZm9KX1BZZ1hxTEQ3c1BkaGs3LWtWX1pyNTlMVE51Y2Jrc0o0ejhva0JmYzJoUlh4aWtURzhkVkU5ME4wTjc5bjFUMEJDS2xTUVlEaw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=HrmSon5F6v0" rel="noopener noreferrer"...
8/28/2023 • 14 minutes, 54 seconds
Why Scaling and Maintaining Efficiency Don’t Mix: A Guide for Entrepreneurs and Marketers
In the world of business, it's often said that time is money. And if you want to grow your business, you need to be able to scale up your operations. But here's the thing: scaling comes with its own set of challenges. As you try to expand your business, you'll find that maintaining the same level of efficiency becomes increasingly difficult.This is a phenomenon that affects businesses of all sizes and in all industries. Whether you're running a small start-up or a large corporation, you'll eventually hit a point where you can't do both: scale and maintain efficiency. You'll have to make a choice between growth and optimization.Of course, this is not something that's limited to Google Ads or marketing. It's an economic truth that applies across the board. The more you try to do, the harder it is to do everything well. It's a balancing act that requires careful planning and execution.In this episode, Kasim dives deeper into this topic and explores the challenges of scaling while maintaining efficiency. He also shares how you can move forward in running Google Ads campaigns or your business despite the dilemma. Whether you're an entrepreneur or a marketer, this is a topic you won't want to miss. So hit that play button, and let's get started!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFBFZUswemdrUkdkRDVPa3Vtc1BNMDVJQXlBUXxBQ3Jtc0tsVXd3aDlnS3NVbjJLT2MxYlNrUmRvWERoT242cFh4WmRSWWhOc1ZFMk1uM2FwV2xPNmNOWDU0ZnpQRF9tUndnOW1TOTBXaHdzblQ5Yl9XQmg5bWNyM21kZHIzOVpVVldiSkJCcTdCRW54bkNxTXJpbw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=g-D5FL3DEoE" rel="noopener noreferrer"...
8/26/2023 • 8 minutes, 18 seconds
🤫 How I Lied My Way to the #1 Spot on Amazon-2
Are you an author who dreams of making it #1 on Amazon? We did it, and you can, too! Kasim can help make that dream a reality by sharing the exact steps that led us to achieve the coveted #1 spot on Amazon's bestseller list.🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Get “You vs. Google: The Very Unauthorized Guide To Google Ads” For FREE!! https://sol8.com/free-book/Related videos:💣 The You vs. Google Book Is NOW on Amazon! BUT we made a mistake… • 💣 The You vs. Google Book Is NOW on A... 🔥 Why You Should Read You vs. Google: The (Very) Unauthorized Guide to Google Ads: • 🔥 Why You Should Read You vs. Google:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
8/24/2023 • 6 minutes, 20 seconds
Why You Should Embrace Impostor Syndrome
If you're not struggling with impostor syndrome just a little bit, I question your grasp on reality. I'm not saying you must go out there and cultivate self-worth issues. However, a little impostor syndrome probably means you are approaching life with an adequate degree of humility.I:Founded one of the top marketing agenciesPublished one of the top marketing booksCo-founded one of the top marketing mastermindsCo-host one of the top marketing podcastsCreated one of the top marketing coursesAnd yet: I feel like an impostor. Every. Single. Day.However, we can't let the impostor syndrome get in our way. As soon as it stops you from moving forward, it's time to kill it with fire. To combat impostor syndrome, we need to reframe what it means to be an expert. Listen to this episode to learn more about impostor syndrome and how I deal with it.How do you combat impostor syndrome? Do you think it ever goes away completely?0:00 Why You Should Embrace Impostor Syndrome5:53 Best way to get over impostor syndrome11:08 Are you willing to accept the impostor syndrome?________________________Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: <a...
8/22/2023 • 14 minutes, 57 seconds
Uncovering the Dark Side of Google's Price Fixing
Kasim reveals the dirtiest secret in Google Ads. In fact, it's almost a full-on scam!Google Ads is (supposedly) auction-based. That should mean that the money you pay for visibility (clicks, views, and impressions) is based on the competitive landscape. The more competition, the more you pay. The less competition, the less you pay.Google Ads definitely works this way in highly competitive markets. The more competition, the more you'll pay. I've seen industries (like personal injury attorneys, for example) with CPCs of $1k and more. However, what happens when things go in the other direction? For example, you find a targeted niche with little to no competition. One might expect the cost of traffic to be virtually zero, right? Wrong...Google has something called "Ad Rank thresholds" that set a minimum bid (a "reserve price") that needs to be met before an ad can be shown. And, get this, they're calculated dynamically, in real time, based on a myriad of pretty opaque factors, including the "value advertisers place on users' engagement with their ads."Basically, Google gets to have its cake and eat it too. When traffic is competitive, it charges you based on the competition. When there's no competition, it charges you a fee based on the value of the traffic. Google is better equipped than any other system on the planet to determine the true value of traffic to an advertiser (not least of which because most of us tell it outright).Obviously, Google's explanation is far rosier and is buttressed by the claim that they're attempting to maintain quality controls across all ad engagements. You can read more about Ad Rank thresholds here: https://lnkd.in/gYCvhK6Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
8/20/2023 • 6 minutes, 49 seconds
Apple Fires Another Shot at Marketers and This One Hits Close to Home!
Kasim shares the latest update by Apple about Link Tracking Protection and how it could potentially change the game for digital marketing. Will Apple be launching its own ad platform? What impact will this have on existing marketing campaigns? Listen to this episode to learn more. With the release of iOS 17, Apple is now automatically removing tracking parameters from links clicked on their devices. This means that advertisers and analytics firms will no longer be able to track users' behaviors and preferences as easily as before.Join Kasim as he dives into the pros and cons of this latest development and what it means for marketers everywhere. Don't miss out on this important discussion - hit that play button now!iOs 17 automatically removes tracking parameters from links you click on:https://9to5mac.com/2023/06/08/ios-17...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbktJM2I3VW9hMmJxcFVPVW1lTnJETm55QTc0d3xBQ3Jtc0trZGFJM082Z2I5Y2NWZVJOVURyc2czUGtkN255bTNTNGM0dEwtUDUyTXp0SlJEWEcyZk1MOGY4bWcyejRtQTIteHdFX0hMRUNqc004dTh6NzBCdmVJSmM3MWtOMTZiNnBnbFlDMndUdHZ3RjlnQzFLbw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=GA3MrkqjFTQ" rel="noopener...
8/18/2023 • 3 minutes, 44 seconds
A $230 Billion Conspiracy in Digital Advertising?!
Kasim compares the digital advertising spending vs. advertising media owners revenue worldwide, and he discovered that $230 billion is unaccounted for! This discrepancy has left us wondering if there could be a conspiracy at play. Listen to this episode to learn more.Mentioned articles:Digital advertising spending worldwide from 2021 to 2026:https://www.statista.com/statistics/2... Advertising media owners revenue worldwide from 2014 to 2027:https://www.statista.com/statistics/2... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: K • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1hadkdHal95V2tZZ1ZjbFBvZnY4UG5HcExZQXxBQ3Jtc0tsNVBvX3BXRDZTZEliSVVZbEVxOEdJajZWc1VwdTZJYnk3dHRPRUJUZElLT1lqOVh2RGp4MFVKc0JTU0ItZWg1T2s5VllpNVd5anQtVFB1UWxLTGc3RWRpWnBlNWFIc2JZMEdMTWp5QXZSczB3X3JOZw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=BKxACjbXm80" rel="noopener noreferrer"...
8/16/2023 • 4 minutes, 17 seconds
PPC Talks: What to Check Before Onboarding a Client
Are you looking to grow your PPC agency and take on new clients? But, before you onboard any new clients, it's important to consider a few key factors. Don't worry, our Google Ads experts got your back! They'll help you determine if a potential client is a good fit for your business and ensure you're a good fit for them.In this episode, Our Google Ads Strategists, Efe Altinelli and Usama Khan, and Account Manager, Yusuf Can Kazancioglu, discuss the factors to look into before beginning the onboarding process so you can position yourself and your client for success. Join them in this insightful discussion and learn how to ensure a smooth and fruitful partnership with your new PPC client!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:🖐️ Five Things to Understand Before Running Google Ads; • 🖐️ Five Things to Understand Before R... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 💪 PPC Talks: The Secret to Marketing Supplements with Google Ads: • 💪 PPC Talks: The Secret to Marketing ... 0:00 PPC Talks: What to Check Before Onboarding a Client1:08 What to check before onboarding lead generation clients4:39 CRM makes or breaks your account7:23 Look at the client's website first11:33 What to check before onboarding eCommerce clients16:32 What's the client's AOV?20:46 Reasons to stop a launch process💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
8/14/2023 • 23 minutes, 18 seconds
Expert Insights: How to Start Your Freelancing Career with Jan Slovnik
Are you interested in starting your freelancing career but unsure where to begin? In this episode, Kasim sits down with Jan Slovnik, a Freelance Google Ads PPC Specialist and expert in the industry, to discuss the ins and outs of building a successful freelancing career. From getting started in the industry to overcoming common challenges and invaluable tips from Jan himself, this episode is a must-listen for anyone looking to kickstart their freelance career. Don't miss out on this engaging and informative discussion between Kasim and Jan!Connect with Jan here: https://www.linkedin.com/in/janslovni... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 How To Start Your Freelancing Career with Jan Slovnik5:44 Billing your clients as a freelancer11:30 Your business won’t grow until you start saying no15:57 The importance of continuous learning for you and your client18:23 Jan’s advice for those who want to start their freelancing career 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl9RODhrSTA1NHJlS2tYMmhtRkk5cFBSUFpUQXxBQ3Jtc0tuM1BRN3pNRGxTQS13UzJ0QzFjMS00S0VUazQwVWV1N1RZQWM3RTdyemZweDFOMFBIX3lPdDdsMUpWd1hua1kzY0d2a0gyb2cweEdSX2lmQlVFOVU4XzAyZXl0MFowbWVTZERIaEN0NWtDRk91TkFrQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=89d0K6if9xo"...
8/12/2023 • 22 minutes, 34 seconds
The Three Skills Every Entrepreneur Must Master
Kasim shares the three essential skills that every entrepreneur needs to master. Don't worry if the first one isn't your favorite - it's a tough skill to learn! Embrace these skills and watch your business soar.The first skill is all about getting good with money - not just reading a balance sheet, but understanding the game of money itself. Next up is the importance of finding and hiring the right people for your business. And finally, the most important skill set you can have as an entrepreneur: processes. Without processes, you don't have a business - just a group of people waiting for direction. Mastering these three skills will give you the tools you need to build, grow, and scale your business. Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super Secret Hiring Process... Watch more of Kasim's Secrets to Success here: • Kasim's Secrets to Success Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
8/10/2023 • 5 minutes, 22 seconds
The Future Of Advertising: BING?!
I never thought I would say this, but… Don't sleep on Bing Ads! Here's why!Bing has always had a (small) pocket of viable traffic that is generally much cheaper and far less "clicky". However, many advertisers skipped Bing Ads because the headache of setting up and maintaining the campaigns wasn't always worth it due to the extremely limited volumes. But with Bing's recent integration with ChatGPT, run ads on Bing! And not just to try and capitalize on the potential influx in traffic. You'll have a front-row seat to how AI-driven traffic impacts advertising campaigns. And, since Bing is quite a bit smaller than Google, I anticipate the changes being more obvious. You can treat this as your "AI Ads Sandbox." I think this will be especially important since Google is rolling out its own AI-driven chat features, and (obviously) ads are going to be built right into the core of everything they do. Listen to this episode to learn more about Bing Chat and how this could affect the future of advertising.Related videos:🤖 The Impact of AI on Google Ads: A Look Into AI Generative Search: • 🤖 The Impact of AI on Google Ads: A L... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatGPT Is Changing the W... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 0:00 The Future Of Advertising: BING?!1:38 Bing offers citations!8:49 What this could mean for advertisingNeed help with Google Ads? Get your FREE action plan here: <a...
8/8/2023 • 7 minutes, 43 seconds
eCommerce Insider Secrets With Nab of NAB Leather
Unlock the secrets of eCommerce success in this video as Kasim sits down with Nab Ahmed, the founder of NAB Leather. In this exclusive interview, Nab shares his expert insights on how to build a profitable online business. Discover the biggest mistakes and regrets Nab made when he first started out and how you can learn from them to avoid costly errors. Learn how to make your value proposition stand out in a crowded market, and attract loyal customers who keep returning. Nab also reveals his top strategies for reducing returns and exchanges by 15%, boosting your average order value, building an engaged community around your brand, and gaining valuable user-generated content. Finally, learn why social proof is essential for eCommerce success and how to use it to drive more sales and grow your business. Don't miss out on this must-listen episode for anyone looking to start or improve their eCommerce business. Tune in now!Mentioned links:NAB Leather: https://nableather.com/ Loox Product Reviews & Photos: https://apps.shopify.com/loox BOGOS: https://apps.shopify.com/freegifts AfterSell Post Purchase Upsell: https://apps.shopify.com/aftersell By the Numbers: https://www.bythenumbersapp.com/ Northbeam: https://www.northbeam.io/ Bestie: <a...
8/6/2023 • 22 minutes, 59 seconds
Unlocking YouTube Ad Success: Understanding Key Metrics for Growth
Join John and Kasim in this guide on how to scale YouTube Ads. In this Google Ads LIVE POWER HOUR, they dive into the key metrics you need to understand for success, as well as the common mistakes advertisers make that can hurt video campaigns. Don't miss out on insider secrets from the pros! Listen to this episode now!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Want to join the next Google Ads LIVE POWER HOUR? Be a member of this channel and join us every Friday at 1 PM PT for an all-inclusive deep dive into Google Ads. Our Google Ads experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 0:00 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth11:52 More spend should equal more earnings?16:30 What to consider when measuring conversions25:21 Demystifying metrics advertisers usually evaluate37:52 When increasing tROAS can hurt your campaign42:29 How to determine YouTube ad spend54:41 Performance Max asset groups and signals don’t matter now1:07:37 A low tROAS is equal to Max Conversions bidding?💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
8/4/2023 • 1 hour, 5 minutes, 35 seconds
Why Monthly Reporting Fails and What to Do Instead
We had the highest-performing real estate investing campaigns in the United States (until we sold that agency in 2019). Those campaigns taught us that the way we all look at our data is flawed! And in this video, Kasim reveals his findings on why monthly reporting fails and what to do instead.Marketers and business owners alike are obsessed with monthly reporting cycles. This arbitrary timeline seems to be built into the fabric of our souls.The problem: it has nothing to do with anything.The key is determining your impact windows. When you spend $1, how long does it take for you to see the impact? This is harder to determine than you may think, and there are multiple inflection points.For our real estate investment (REI) campaigns, we found that $1 spent in top-of-funnel campaigns could average up to 45 days to result in a lead (depending on geography). This was critical information because it meant looking at our data on a monthly basis didn’t actually illustrate the campaign results.In fact, a 30-day window of reporting for a campaign that ultimately took 45 days for users to convert would always look like a failure, regardless of how effective it was.Here’s the formula on how to actually look at your data when trying to determine cash-in / cash-out performance:ᴀᴡᴀʀᴇɴᴇꜱꜱ ʟᴀɢ + ᴄᴏɴᴠᴇʀꜱɪᴏɴ ʟᴀɢ + ꜱᴀʟᴇꜱ ᴄʏᴄʟᴇ = ʏᴏᴜʀ ᴅᴀᴛᴀ ᴡɪɴᴅᴏᴡDefinitions:awareness lag - How long it takes to bring prospects into attributable campaignsconversion lag - how long it takes to get an engaged prospect to convertPro Tip: If you have a business with big swings between initial purchase and LTV, you might also want to factor that in.How are you currently looking at your data? Was this video helpful and eye-opening, or stupid and obvious?-------------------------------------------------Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!...
8/2/2023 • 5 minutes, 39 seconds
The Two Types of Money: The Ultimate Code For Financial Freedom
Have you ever heard about the two types of money? If you haven't yet, don't worry! In this episode, Kasim shares some insightful information about them that can help you achieve financial freedom.The first type is called Slave Money, which should only be used for your basic needs and investments that generate more income. On the other hand, the second type is called Freedom Money, and it's the kind that flows to you without requiring you to trade your time for it.Check out the episode to learn more about these two types of money and how you can use them to your advantage.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to S... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the Wor... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super S... 0:00 The Two Types of Money: The Ultimate Code For Financial Freedom4:26 Slave money7:42 Freedom moneyAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
7/31/2023 • 9 minutes, 3 seconds
Google Ads 101: Understanding Google Ads Jargon
Industry jargon is one of the biggest hurdles to understanding anything. For those who don't live, eat, and breathe Google Ads, Kasim shares some important terms to know and understand.Do you need help keeping up with the complicated jargon of Google Ads? You're not alone. Many people find it challenging to understand the terminology associated with online advertising, which can make it difficult to create effective campaigns. In this episode, Kasim breaks down some of the essential terms and concepts you need to know to learn Google Ads effectively. Whether you're new to the world of digital marketing or just need a refresher, this episode is for you! Join us as we explore industry jargon and learn about everything from click-through rates to ad extensions. So, if you're ready to master the language of Google Ads and start reaching your target audience, hit play, and let's get started!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Related videos:🚀 15 Ways to Diversify Your Traffic Strategy and Grow Your Business: • 🚀 15 Ways to Dive... 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 🥇 The 6 Key Google Ad Campaigns The Best Agency Includes in Their SOP: • 🥇 The 6 Key Googl... 0:00 Google Ads 101: Understanding Google Ads Jargon1:07 Google Ads Account1:56 Campaigns2:39 Ad Groups2:58 Ad Rank4:47 Quality Score5:30 Ad Extensions6:08 Impressions6:43 Clicks7:20 CTA<a...
7/29/2023 • 10 minutes, 23 seconds
Five Things To Do Before Paying for Traffic
We manage almost $100M in paid traffic, so we understand the importance of maximizing every advertising dollar. But we believe paying for traffic should be one of the last things you do. And in this video, Kasim shares what should be first.Here’s the thing: most of the reasons why paid traffic campaigns fail have nothing to do with traffic itself. Instead, it’s all about the prep work. By taking the time to prepare ahead of time, you’ll be able to identify and avoid the common pitfalls that can drain your resources and damage your credibility.So, if you want to set yourself up for success and avoid costly mistakes, then this episode is a must-listen. Trust us, the benefits of taking these crucial first steps will be worth it in the end. Need help with Google Ads? Get your FREE action plan here: www.sol8.com/apRelated videos:🖐️ Five Things to Understand Before Running Google Ads: • 🖐️ Five Things to... 🤫 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads: • 🤫 The Quick and D... 0:00 Five Things To Do Before Paying for Traffic0:28 Become your customer2:30 Direct outreach6:10 Make your mistakes in a safe and secure environment7:45 Understand your target market8:40 Build out a scalable modelAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa29HUGJHM21mU2lNSUdYYWZqNldiOTlSaTl6QXxBQ3Jtc0tuMHAzYUxCZGpwS0NjZzM4ZDVOQ0VMMzZoYkFlaHN4WS1iTDZxVjN6NjFCUXpMaFBHRVZoZzdHeWNZM25mbjBYN2tBTzAxbXVJMml0VW05UkNQTGVEUzEwcklSNC1OWThnS0s3SVpTeXk5VUdQQVJjdw&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=EWjijwouo2s"...
7/27/2023 • 11 minutes, 10 seconds
The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads
Kasim spills the tea on every campaign type in Google Ads. From Search to Shopping, Video to Discovery campaigns, he's got the inside scoop on what works and what doesn't. But don't worry, Kasim's got your back with some clever workarounds he discovered over the years. He'll help you decide which campaign type(s) best suits your business needs - whether you're looking to drive traffic, increase brand awareness, or boost sales. So if you want to master the world of Google Ads with confidence, you won't want to miss this video. Watch it now and take your business to the next level!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:Is Google Ads Right for My Business? • Is Google Ads Rig... 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🤔 Five Things to Consider Before Running Google Ads: • 🤔 Five Things to... 0:00 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads0:13 Search Ads1:54 Dynamic Search Ads2:50 Display Ads4:42 Video Ads5:41 Shopping Ads7:41 Performance Max campaigns9:52 App10:38 Local Ads11:09 Discovery campaigns11:40 Local Service AdsAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads....
7/25/2023 • 11 minutes, 15 seconds
Winning the Sale: The Secret Formula to Overcoming High-Ticket Sale Objections
Are you tired of losing high ticket sales but don't know what you're doing wrong? Listen to this episode as Kasim reveals the top three primary objections every high ticket sale faces and shares the ultimate strategies to overcome them. Whether you're a seasoned sales pro or just starting out, this is a must-watch video for anyone looking to close more deals and take their sales game to the next level. So what are you waiting for? Tune in now and start closing those sales like a pro!Mentioned link: Scott Benham on Twitter: https://twitter.com/Scott_Benham The Driven Mastermind™: https://drivenmastermind.com/Related videos:📊 The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com) • 📊 The Most Profit... 🚀 Boost Your Marketing Efforts With the Audience Demand Pyramid: • 🚀 Boost Your Mark... 🧲 The Ultimate Traffic Strategy: Stealing Competitors' Traffic Without Compromising Your Own: • 🧲 The Ultimate Tr... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 The Secret Formula to Overcoming High Ticket Sale Objections1:42 Objection #13:05 Objection #24:35 Objection #3Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to...
7/23/2023 • 9 minutes, 31 seconds
Master Google Ads for Free: Top Resources for Learning and Management From The Best Agency
Are you looking to up your Google Ads game without breaking the bank? Well, you're in luck! Kasim shares our collection of free resources that will help you learn and manage Google Ads campaigns like a pro. We have eBooks, checklists, templates, guides, and more - all designed with you and your business' growth in mind. Whether you're starting from scratch or just looking to refine your existing Google Ads strategy, our free downloads will provide you with the tools and insights you need to succeed. So what are you waiting for? Head over to the following links to access our full library of awesome resources:Free Downloads to Help Your Business Grow: https://sol8.com/free-stuff/Check out our best selling books: https://sol8.com/book/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to S... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the Wor... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super S... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs,...
7/21/2023 • 6 minutes, 30 seconds
How Do You Encourage Connection With Your Remote Team?
Need tips on keeping your remote team connected? Kasim is here to share our secrets to success with nearly 100 remote employees all across the world. We understand the importance of building strong connections within a remote team and the struggles of doing so. That's why we want to share our tips and tricks with you. From celebrating wins to weekly all-hands meetings, we'll cover it all. We all want to cultivate a positive and productive work environment, regardless of where your team is located. So, what are you waiting for? Let's dive in and learn how to build strong connections with your remote team. And don't forget to tell us how you encourage connection with your remote team in the comments below!Mentioned links:Learn more about the Solutions 8 team here: https://sol8.com/about-us/Employee Spotlight blogs: https://sol8.com/employee-spotlight/Related videos:🏆 Setting the Foundation for Success With the Most Important Meeting: • 🏆 Setting the Fou... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Lear... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the Wor... 0:00 Encouraging Connection with Remote Teams: Tips & Tricks0:44 Challenges2:29 Themed Slack channels3:43 Celebrate wins6:02 Weekly all-hands meeting6:40 Employee spotlights7:56 Team-based pods<a href="https://www.youtube.com/watch?v=UX1lN0GfM30&t=533s" rel="noopener noreferrer"...
7/19/2023 • 11 minutes, 18 seconds
The Impact of AI on Google Ads: A Look Into AI Generative Search
Google just announced its new 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵. Is it similar to ChatGPT? Will it affect organic results or Google Ads campaigns? Kasim breaks down what it is and how it’s going to change search forever. He also shares his predictions on what AI means for the future of Google Ads. Listen to this episode now to learn more!Mentioned links:Search ads today and in the future: https://blog.google/products/ads-comm... Supercharging Search with generative AI: https://blog.google/products/search/g... Try Google's latest experiments in Labs: https://labs.withgoogle.com/ Related videos:🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 0:00 The Impact of AI on Google Ads: A Look into AI Generative Search1:58 Google wins the AI war3:31 How AI Generative Search will affect organic ranking6:26 Google stocks’ unbelievable spikeNeed help with Google Ads? Get your FREE action plan here: <a...
7/17/2023 • 6 minutes, 22 seconds
Google Is Phasing Out 4 Attribution Models Starting This June 2023
One or more conversion actions use an attribution model that Google will not support soon! Kasim shares the potential impact of the changes on your Google Ads strategies. He provides valuable insights into safeguarding your campaigns and discusses why it's crucial to leverage third-party attribution tools now.Google just announced that four Google Ads attribution models would be removed and upgraded to data-driven attribution on or after 6/7/2023. Here's Google's official statement posted by Sheba Rasson, Product Manager, Attribution, last April 6, 2023:"Starting in June 2023, we'll remove the ability to select first click, linear, time decay, and position-based attribution models for conversion actions in Google Ads that do not already use one of these models. Then, starting in September 2023, we'll switch any conversion actions still using these models to data-driven attribution. If you don't want your conversions to use data-driven attribution, you'll be able to use the last click model. At this point, these rules-based models will also be removed from reporting throughout the rest of Google Ads, including the Overview page and the Model comparison report within the Attribution tab." Read more about the news here if you haven't received the email yet: https://bit.ly/3MNDPvDNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
7/15/2023 • 4 minutes, 20 seconds
The 6 Key Google Ad Campaigns The Best Agency Includes in Their SOP
There are six key campaign types we build for nearly every client. In this episode, Kasim breaks down each one with how they're used and why they're important for successful Google Ads campaigns. As a disclaimer, it's important to note that these campaigns are a general guide and starting point. Each client's goals are unique, and it's the job of an ads manager to customize the strategy to fit those specific goals.While they may not be a one-size-fits-all solution, this knowledge can provide a solid foundation for your Google Ads strategy. Listen to this episode now!Did we miss a campaign category you think should be added to our list? Please let us know!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:🧲 The Ultimate Traffic Strategy: Stealing Competitor's Traffic Without Compromising Your Own: • 🧲 The Ultimate Tr... How To Run High Competition Lead Generation Campaigns: • How To Run High C... 📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure ... YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): • YouTube Ads Beat ... 0:00 The 6 Key Google Ad Campaigns The Best Agency Includes in Their SOP0:40 Brand Campaigns1:19 Inbound Campaigns1:59 Outbound Campaigns4:29 Competitor Campaigns5:15 Remarketing Campaigns5:55 Smart CampaignsAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will...
7/13/2023 • 7 minutes, 9 seconds
Setting the Foundation for Success With the Most Important Meeting
Are you looking to foster a solid and cohesive work culture? As a leader, one of the most important things you can do is prioritize building a culture within your organization. At Solutions 8, with nearly 100 employees spanning the globe, we face unique challenges in cultivating a shared sense of purpose and community across time zones, cultures, and backgrounds. That's why we want to tell you about the most important meeting we have: our weekly All-Hands meeting. Every Friday morning, everyone hops on a Google Meet and runs through what we call the "Solutions 8 Weekly Town Hall." Our team gathers virtually to connect, share updates, review key accomplishments from the week, and align priorities. And in this video, Kasim shares exactly how we sequence our most important meeting. Through consistent communication and intentional connection, we've seen firsthand how this meeting has positively impacted our culture. It's helped us build trust, foster open communication, and create a strong sense of belonging among our team members. If you're looking for a simple but highly effective way to invest in your organization's culture, consider starting a regular All-Hands meeting. Do you run an all-hands meeting? If so, we'd love to hear any pro tips you have to offer!Related videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super S... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the Wor... 💪 The Ideal Team Structure for Google Ads Management: • 💪 The Ideal Team ... ⚙️ Improving Agency Operations With Dan Beard: • ⚙️ Improving Agen... Meet the Solutions 8 Team here: https://sol8.com/about-us/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 The Most Important Meeting You Can Have<a...
7/11/2023 • 12 minutes, 27 seconds
Maximize Your Marketing Strategies With the Ultimate Spying Toolkit
In this episode, Kasim talks about a crucial topic for anyone in the market or starting a new campaign: spying. Yes, you heard that right! Spying on your competitors can give you a wealth of information and insights that can help you improve your own marketing strategies. But with so much information out there, it can be overwhelming to know where to start. That's why Kasim is here to share his favorite spy tools to help you see what other players in your industry are up to. Some of these tools are designed to help you uncover your competitors' top-performing pages, which means you get to see their offers, sales funnels, one-time offers, upsells, and where their traffic is coming from. With this knowledge, you can improve your strategies and stay ahead of the game. Whether you're focusing on Google Ads, Facebook Ads, YouTube Ads, or any other platform, these advertising tools can be instrumental in guiding your strategy toward success. So if you're ready to take your marketing game to the next level, watch this video until the end. You don't want to miss out on these amazing spy tools that can give you the edge you need to succeed in today's competitive market. Discover your competitors' winning strategies with Kasim's must-have spy tools!Links to mentioned tools:SEMrush: https://www.semrush.com/ iSpionage: https://www.ispionage.com/SpyFu: https://www.spyfu.com/PPCAdLab: https://ppcadlab.com/ Related videos:🥷 The Ultimate Spy Tool for Google Ads: Get Ahead of Your Competitors Now: • 🥷 The Ultimate Sp... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing... 🧲 The Ultimate Traffic Strategy: Stealing Competitor's Traffic Without Compromising Your Own: <a href="https://www.youtube.com/watch?v=To7HEA0DCVA&t=0s"...
7/9/2023 • 8 minutes, 39 seconds
The Ultimate Traffic Strategy_ Stealing Competitors' Traffic Without Compromising Your Own
For seven years in a row, Kasim's strategy led to the highest-performing real estate investment campaigns on the planet. And now, he's sharing this winning strategy with you. Unlock the secret to his unparalleled success—learn to steal your competitors' traffic and protect yours with Kasim's proven strategy.The strategy doesn't need fancy tools or complex solutions. The most powerful tool is already at your fingertips, and it's your branded traffic—all you need to do is leverage its power.Watch the video to learn why bidding on your branded traffic is the key to dominating your industry and boosting your revenue!Related videos:🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasi... 📸 How to Build Your Brand with Powerful Product Images and Campaign Media: • 📸 How to Build Yo... 🚀 Building a Marketable Brand & Running Campaigns for a Brand That Lasts: • 🚀 Building a Mark... 🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: • 🎯 Why Branding Is... 0:00 Why branded traffic matters0:39 Protect your most valuable traffic from being poached! 3:39 Cost your competitors money! 5:37 Brand campaigns allow you to control the narrative7:17 Buy the 20% of the branded traffic that makes 80% of the impactAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The...
7/7/2023 • 9 minutes, 24 seconds
Mastering Google Ads: Should You Hire an Agency or Run Your Own Campaigns?
Are you struggling to decide whether to hire a Google Ads agency or run your own campaigns? Many business owners face this challenge, but it's important to understand the risks of running your ad campaigns without the help of an experienced professional. In this video, Kasim sits down with Michael Nadalin, founder of Market Lead, to explore the common pitfalls of DIY Google Ads campaigns and highlight the advantages of hiring an agency. They take a deep dive into the evolution of the Google Ads platform and how it has become a complex and ever-changing platform. Running a successful Google Ads campaign requires a level of expertise that can take time to achieve on your own. We strongly recommend working with a Google Ads agency or strategist, as it can provide the support and guidance you need to achieve better results and reach your business goals. Whether you're new to Google Ads or looking to improve your existing strategy, join us in this video as we learn from the Google Ads experts and equip you with the knowledge to make an informed decision.Watch the full interview here:💸 💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads! • 💸 💸 Michael Nadal... Michael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna... Market Lead: https://marketlead.com.au/ 0:00 Intro0:28 Mastering Google Ads: Should You Hire an Agency or Run Your Own Campaigns?3:31 Google Ads has a very low margin of error4:46 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN...
7/5/2023 • 7 minutes, 1 second
Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing
Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data. In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Northbeam: https://www.northbeam.io/ Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 🔥 Google Ads POWER HOUR: Identifying CAC and LTV • 🔥 Google Ads POWE... 0:00 Intro0:39 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing<a...
7/3/2023 • 8 minutes, 2 seconds
The Ultimate Spy Tool for Google Ads: Get Ahead of Your Competitors Now
Unlock the secrets to your competitor's success with the ultimate spy tool for Google Ads from Google Ads!Tired of guessing which ad strategies are working for others in your industry? With this tool, you'll gain visibility into the ads and advertising trends your competitors are using to rank at the top of search engine results pages. This tool from Google Ads allows you to see ads that your competitors are running, when they run them, where they're being run geographically, and which ads are working and which aren't. If you’re new to the industry, this tool can also help your market research so you can start running Google Ads the right way. And Kasim walks you through how to use the tool and apply it to your marketing strategies.With this powerful knowledge, you can crush the competition and dominate your market. Start revealing your competitor's top-performing ads today and build your unbeatable campaigns. Try this ultimate spy tool for Google Ads now, and let us know what you think!Google Ads Transparency Center: https://adstransparency.google.com/Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: ... 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 0:00 Intro0:32 The Ultimate Spy Tool for Google Ads: Get Ahead of Your Competitors Now2:39 Supporting responsible political advertising6:44 Need help with Google Ads? Get your FREE action plan here: <a...
7/1/2023 • 11 minutes, 1 second
Stop Losing Your Leads: Expert Tips to Convert Prospects into Customers
In this episode from The Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam sit down with Shaun Clark of HighLevel as he shares his expert tips on fostering new customer relationships through effective lead follow-up strategies. The conversation zeroes in on nurturing leads to boost sales growth by automating the process and capturing leads correctly. Watch this video for valuable insights into lead nurturing and strategies to elevate your business's sales process.Subscribe to Perpetual Traffic on YouTube: / @perpetual_traffic Listen to the full interview here: https://perpetualtraffic.com/podcast/...Shaun Clark on LinkedIn: https://www.linkedin.com/in/shaunclar...Ralph Burns on LinkedIn: https://www.linkedin.com/in/ralphburns/ Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkRelated videos:Looking to the Future with Shaun Clark of GoHighLevel.com: • Looking to the Fu... 🚀 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 1: • 🚀 PPC Agency Tips... 💰 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 2: <a href="https://www.youtube.com/watch?v=uMKBw-QHKk0&t=0s" rel="noopener noreferrer"
6/29/2023 • 15 minutes, 26 seconds
Boost Your Sales with Faster Site Speed & Proven eCommerce Optimization Strategies
Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours! One topic Matthew shares is how your slow website is affecting your sales and business. The longer your website takes to load, the higher the chances of visitors bouncing off. You don't want to lose potential customers, do you? With faster page loading times, you can boost your customer retention by up to 60%! Because Google rewards fast-loading sites with organic traffic. To learn more expert eCommerce website optimization tips, watch the full interview here: • 💰 Expert eCommerc... Matthew Stafford on LinkedIn: https://www.linkedin.com/in/matthewst... Connect with Build Grow Scale now! https://buildgrowscale.com/Build Grow Scale on YouTube: / buildgrowscale Related Videos:💡 Website Speed Optimization Made Easy: Best Practices and Tools to Boost Performance: • 💡 Website Speed O... 🚀 Website CRO Best Practices: THE BIG THREE: • 🚀 Website CRO Bes... 🚀 Website CRO Best Practices: Tips for Quality Assurance and Diagnosing Issues: • 🚀 Website CRO Bes... 0:00 Intro2:14 About Matthew Stafford of BuildGrowScale.com6:45 Need help with Google Ads? Get your FREE action plan here: <a...
6/27/2023 • 13 minutes, 23 seconds
How to Identify Your Top Conversion Path Using Northbeam
In this episode from the Northbeam webinar, Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran, on how he identifies the top conversion path using Northbeam.If you're looking to optimize your conversion rate, understanding your top conversion path is crucial, and Northbeam is a powerful tool that can help you do just that. Learn from John as he walks you through the process and helps you understand why this data is valuable in improving your marketing and sales funnel.Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Northbeam: https://www.northbeam.io/Related videos:💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Path... 💰 Maximize Google Ads ROI: Strategies for Conversion Path Optimization & Avoiding Over-Remarketing: • 💰 Maximize Google... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 0:00 Intro 0:37 How to Identify Your Top Conversion Path Using...
6/25/2023 • 9 minutes, 1 second
How to Build Custom Software Like a Pro: Insights From One of the Best in the Business
Learn how to build custom software like a pro with insights from one of the best in the business! In this video, Kasim sits down with Shamim Rajani, COO of Genetech Solutions, a true expert in software development. Genetech Solutions is the industry leader in growth and innovation when it comes to Software Development. Despite having no formal marketing strategy, this powerhouse has exploded onto the scene, boasting 19 years of experience and counting.And lucky for you, Shamim is here to share her secrets of success. From project scoping to team management, she knows what it takes to make your software dreams a reality. Don't miss out on these valuable tips and tricks, listen to this episode now!Mentioned Links: Collision Conference: https://collisionconf.com/Genetech Solutions – Software Development Company: https://www.genetechsolutions.com/ CodeGirls: https://codegirls.consulnet.net/spons...Shamim Rajani on LinkedIn: https://www.linkedin.com/in/shamimraj...0:00 Intro0:25 How to Build Custom Software Like a Pro: Insights from One of the Best in the Business!5:12 About Genetech Solutions – Software Development Company8:06 Pre-requisites for building software or hiring a software development company12:34 The benefits of moving from Waterfall to Scrum17:08 Need help with Google Ads? Get your FREE action plan here: <a...
6/23/2023 • 27 minutes, 29 seconds
Staying One Step Ahead: Expert Tips to Protect Your Business from Dirty Competition
Three brilliant minds in digital marketing come together to share effective strategies to keep your business ahead of the competition. And when we say brilliant, we mean the best of the best—one is an expert on Google Ads, one on Facebook Ads, and the third on YouTube Ads! Kasim sits down with Depesh Mandalia, the founder of SM Commerce, and Tom Breeze, CEO of Viewability. Don't miss out on the chance to learn how experts in the industry safeguard and expand their businesses so you can do the same!Listen to the full interview here: • 🧲 The “Pixel-Less... Related links:Depesh Mandalia on LinkedIn: https://www.linkedin.com/in/depeshman...Tom Breeze on LinkedIn: https://www.linkedin.com/in/tombreeze/ YouTube Channel Xray: https://www.bidurk.com/home0:00 Intro0:41 Staying One Step Ahead: Expert Tips to Protect Your Business from Dirty Competition6:34 Only earning when the client earns and giving your client status8:57 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/14:21 A Brand New Way To Grow Your YouTube Channel: YouTube Channel Xray Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our...
6/21/2023 • 15 minutes, 1 second
Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala
Get ready to unlock your full potential with a YouTube channel! In this video, Kasim interviews the godfather of the Solutions 8 Youtube channel, Uzair Kharawala, co-founder of SF Digital Studios. They share why every business needs a YouTube channel and the growth opportunities of having one.From establishing a stronger online presence to engaging with your audience, a YouTube channel can significantly impact your business growth. It can help increase your brand's reach and offer a unique platform to showcase your products or services to potential customers and create connections for business growth. In this episode, Uzair and Kasim share their secrets to a thriving YouTube channel and how it has transformed their businesses. Get ready to apply their expert advice, and watch your channel grow!Watch the full interview here:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala: • The Secrets to St... Learn more about Uzair and SF Digital Studios here:SF Digital Studios YouTube Channel - / sfdigitalcouk1 SF Digital Studios Website - https://www.sfdigital.co.uk/ Uzair’s courses - https://courses.sfdigital.co.uk/ 0:00 Intro0:38 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala2:53 Even the Google employees learn from Uzair!6:47 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 9:19 Shoot a video every day for 90 days11:05 How to handle criticisms<a...
6/19/2023 • 12 minutes, 39 seconds
AI vs. Humans: Will AI Replace Us?
In this episode, Kasim dives into the question of whether artificial intelligence will replace humans. With advancements in technology and automation, many are worried that machines and software may soon take over their jobs. So he explores AI's history and current state and the potential implications of its continued development. Watch as he considers what the future may hold for the co-existence of technology and humanity.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
6/17/2023 • 3 minutes, 24 seconds
How to Solve the Google Ads Attribution Problem Caused by Performance Max
Check out this exciting Northbeam webinar where Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran! In this clip from the webinar, John and Andrew share their insights on the current Google Ads attribution problem and give tips on optimizing performance using accurate attribution data.When Google Ads leaned into Performance Max campaigns, attribution was jeopardized, it created an attribution challenge that makes measuring the performance of your campaigns a problematic task. This can result in inaccurate data, which could potentially compromise your campaigns. To avoid this, advertisers and agencies need to understand the issue with Google Ads attribution, identify key metrics that accurately measure ad performance, and leverage relevant attribution tools. Luckily, in this insightful clip from the Northbeam webinar, John shares all of this knowledge for your benefit. So don't hesitate and tune into the episode now to learn more.Watch the entire webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized...
6/15/2023 • 6 minutes, 5 seconds
Discover the Secret to Building a Strong Brand with The Brand Doctor
Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Designz. With 13+ years of helping clients reach their target market and establish meaningful connections, no wonder he's The Brand Doctor.It's so important for people to understand that branding isn't just your logo. There are so many different elements to it and especially in this day and age with social media and everything being so interactive. So listen to this episode now to learn how to build your brand from the ground up, how to separate yourself from everybody else in your industry, and so much more! Watch the full interview here:🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: • 🎯 Why Branding Is... More about Henry Kaminski Jr.:Unique Designz: https://uniquedesignz.net/Henry Kaminski Jr. on LinkedIn: https://www.linkedin.com/in/henry-kam... 0:00 Intro0:35 Discover the Secret to Building a Strong Brand with The Brand Doctor2:45 How to build a brand5:14 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/8:54 Creating content and how well you should know your audienceAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The...
6/13/2023 • 8 minutes, 39 seconds
Starting a PPC Agency: Insights from a Former Solutions 8 Employee
In this interview with Collin Schmelebeck, founder of Schmelebeck PPC, Kasim dives into how Collin built his PPC agency and shares key insights for those looking to start their own agency. As a former Client Manager at Solutions 8, Collin knows the ins and outs of the industry and shares what he wished he knew before starting his own agency. Whether you're looking to start your own PPC agency or are simply interested in the world of PPC, this interview provides valuable insights and expertise from one of the industry's own. Tune in now to learn more!Watch the full interview with Collin here: • Collin Schmelebec... More about Collin:Collin on Twitter: https://twitter.com/SchmelebeckPPC Collin on YouTube: / schmelebeckppc Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s"...
6/11/2023 • 6 minutes
Boost Your Marketing Efforts With the Audience Demand Pyramid
Caden Thompson, our Senior Google Ads Strategist, shares how you can take your marketing efforts to the next level by leveraging the Audience Demand Pyramid. Whether you're a beginner or an experienced marketer, this framework can help you understand how different advertising platforms fit into the customer value journey.By using the Audience Demand Pyramid, you can identify your target audience, find new customers, and achieve your marketing goals. So, if you're looking to improve your marketing strategy and drive more traffic to your business, this episode is a must-listen. Related videos:🖐️ Five Things to Understand Before Running Google Ads: • 🖐️ Five Things to... 💣 Unlock the Power of Search Ads: • 💣 Unlock the Powe... 📸 How to Build Your Brand with Powerful Product Images and Campaign Media: • 📸 How to Build Yo... 0:00 Intro0:35 Boost Your Marketing Efforts With the Audience Demand Pyramid1:19 Ready to buy2:58 General interest4:30 Targeted awareness5:03 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/6:22 Broad awareness7:31 One of the biggest mistakes advertisers make towards Google AdsAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: <a...
6/9/2023 • 8 minutes, 22 seconds
75 AI Marketing Tools + The AI Tool We Use for Google Ads
Kasim shares this awesome swipe file of 75 AI marketing tools and he also shares the AI tool we use to boost Google Ads campaigns. Listen to this episode now!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Swipe File: Resources, tools, and social content that AI Examined readers would find valuable: https://jade-sundial-dc4.notion.site/... Pixis: Codeless AI Infrastructure for Growth Marketing: https://pixis.ai/Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
6/7/2023 • 3 minutes, 1 second
Demystifying AI in Advertising: Defining Its True Nature
What is AI and what is its true nature? How should we approach it? Do we need to treat it as if it were human? Kasim answers all these burning questions as he demystifies AI in advertising so you can approach it to better your marketing efforts.Listen to this episode now and unlock the power of AI in advertising with Kasim, as he takes you on a journey to demystify the true nature of Artificial Intelligence. Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The... 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...0:00 Intro 0:36 What is AI, and how should we approach it?3:17 All of a sudden, everybody’s an AI expert!3:44 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/5:10 Kasim’s “bad” definition of AIAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to
6/5/2023 • 5 minutes, 3 seconds
Clickbait Exposed: The Dark Side of Social Media Slang
Kasim decodes the classic social media slang so you can protect yourself from falling prey to manipulative campaigns. Listen to this episode now!Here's a list of all of the classic social media hooks and what they really mean."People often ask me..."👉 No one asks me this. It's just what I want to talk about now."Someone once said..."👉 It was me. I said it. I'm just using a vague appeal to authority."I have always known..."👉 I learned this yesterday."I [did this amazing thing] and here's how you can too..."👉 I'm about to teach you how to hire me."I'm going to show you my biggest secret for [interesting thing]."👉 This stopped working a few weeks ago, might as well use it to juice my following."How to [do something valuable] without [investing any time/effort/energy/money]..."👉 I'm a scam artist."I Just made $$$, using [strategy]. Here's what I did..."👉 I'm probably (definitely) not going to show you my COGs. I probably spent $999k to get into the two-comma club. Gross revenue is a vanity metric."Here are the best people to follow in [Industry]..."👉 Here are all of the people I'm trying to network with right now."How I went from [desperate situation] to [amazing situation] in [very little time]..."👉 I'm definitely not going to tell you the whole story..."[Famous person] did [amazing thing], here's how..."👉 I'm just as smart as said person is given. I've been able to reverse-engineer their success. Also, you'll now associate them with me.Don't get too offended; we're as guilty as the rest of social media. Just having some fun.😜Which ones did we miss? Add them in the comment section below.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...
6/3/2023 • 3 minutes, 50 seconds
The Secret Formula to Make Google Love Your Content
Kasim reveals the SECRET FORMULA so Google LOVES your content! This guide can help you build yourself as a thought leader in any industry in addition to helping you rank above the SERPs.The secret is EEAT, and it's a part of Google's Search Quality Guidelines. Evaluators use it to assess the quality and credibility of content. While it's meant to be a litmus test for webpage quality, we think it's an amazing rules engine for anyone trying to establish themselves as a thought leader.Listen to this episode to know what EEAT stands for. And as a bonus, Kasim also adds his rule!Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to S... 💡 Website Speed Optimization Made Easy: Best Practices and Tools to Boost Performance: • 💡 Website Speed O... 💰 The MOST VALUABLE Source of Traffic (It’s Not Google Ads): • 💰 The MOST VALUAB... 🖐️ Five Things to Understand Before Running Google Ads: • 🖐️ Five Things to... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 Intro0:30 The Secret Formula to Make Google Love Your Content1:15 Experience2:41 Expertise5:15 Authoritativeness 7:19 Trustworthiness 10:00 Consistency Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our...
6/1/2023 • 9 minutes, 21 seconds
Google Wins The AI War, Here's How…
Kasim shares why Google wins the AI war by examining what it truly is and focusing on its omniscient power that outperforms other AI technology.It's important to note that Google is more than just a search engine. In addition to its core search functionality, Google also owns and operates a wide range of popular online services and platforms, such as YouTube, Gmail, Google Maps, Google Analytics, and Android, to name just a few. This vast array of products gives Google access to enormous user data, which they can use to train their AI algorithms and improve their accuracy and effectiveness.Listen to this episode now to learn more about Google's omniscient power and vast resources that give them a significant advantage in the AI war. Related videos:💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatG... 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...0:00 Intro0:36 Google Wins The AI War, Here's How...2:69 Google is not just a search engine; it’s also YouTube3:37 Google is also Gmail4:25 Google is also Google Apps5:15 Google is also Android5:29 Google is also Chrome5:44 Google is also Google Analytics6:41 Google Told Me I’m Pregnant: Form Strings to Diagnosis7:00 This is why Google is winning the war9:20 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/11:22 The most important variable in the AI...
5/30/2023 • 12 minutes, 27 seconds
Tips for Crafting Compelling Product Titles and Descriptions
Are you struggling to attract customers to your eCommerce store? Your product titles and descriptions could be the key to getting more conversions. In this episode, John and Kasim share tips for crafting compelling titles and descriptions to grab customers' attention and persuade them to buy. These tips include making your product titles and descriptions "machine-friendly," using Amazon reviews to craft your descriptions, and more. They also share how we fixed a client's conversion problem by setting up live chat on their checkout page and how you can do the same for your eCom store. By the end of this episode, you'll have the knowledge and tools you need to create product titles and descriptions that pack a punch and drive more conversions. Watch it now!PS:This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related videos:💳 Boost Your Sales: A Guide to Creating a High-Converting Product Page: • 💳 Boost Your Sale... ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: • ✍️ Three Tips for... 0:00 Intro0:29 Tips for Crafting Compelling Product Titles and Descriptions3:06 Make product titles and descriptions “machine-friendly”5:29 Using live chat 6:33 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses...
5/28/2023 • 9 minutes, 21 seconds
How to Build Your Brand with Powerful Product Images and Campaign Media
If you're running an eCommerce business, you know the importance of excellent product photography and media. High-quality images and videos can make a huge difference in your sales, but that doesn't mean you have to spend a fortune on creating them!In this episode, Kasim Aslam, our founder and CEO, John Moran, our Senior Client Strategist, and Ivan Bunin, our CTO, will share the basics for creating effective product images and media for your website, Shopify store, or Google Ads campaigns.With these tips and tricks, you can create powerful product images and media that help you build your brand, attract your ideal customers, and boost your sales without breaking the bank. So tune in and start maximizing your eCommerce potential today!PS:This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related video:💣 The Best Google Ads Tool for Video Creation and How to Use It: • 💣 The Best Google... 0:00 Intro0:29 How to Build Your Brand with Powerful Product Images and Campaign Media5:58 Getting creative with your product images goes a long way7:20 Recommended image size for Shopify9:03 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/15:09 Lifestyle images are critical prerequisites for shopping adsAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as...
5/26/2023 • 15 minutes, 56 seconds
Why You Need to Migrate to GA4 on or Before July 1, 2023
Last March 24, 2023, Google Ads Liaison, Ginny Marvin dropped the Google Analytics 4 migration deadline. She tweeted:“Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.“If you haven’t heard the news, last March 31, 2023, Google Ads already started using GA4's conversion window settings. This update aims to produce consistent reporting between the two platforms, and this isn’t something you can afford to ignore.In this episode, Kasim provides valuable insights and an initial analysis of what this update means for conversion tracking and marketing strategies. Mentioned links:Google Ads Can See A Significant Performance Impact By Not Migrating To GA4: https://www.seroundtable.com/google-a... Google To Unify GA4 & Google Ads Conversion Windows: https://www.searchenginejournal.com/g... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
5/24/2023 • 2 minutes, 51 seconds
Google Ads UPDATE: Is Google About to Solve the Biggest Problem in Media Buying?
Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more!Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click.Listen to this episodenow to learn more about this Google Ads news.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Mentioned links:Google Ads Update: Cross-Channel Conversion Credit Import (Search Engine Journal article): https://www.searchenginejournal.com/g... LinkedIn post from Frederik Boysen, CEO & founder of Profitmetrics.io: https://www.linkedin.com/posts/freder... Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks:<a...
5/22/2023 • 3 minutes, 30 seconds
Boost Your Sales: A Guide to Creating a High-Converting Product Page
In this video, John and Kasim will show you how to create a product page optimized for maximum sales. The product page is one of the most important pages on your website because, in most cases, it’s the landing page for your traffic. So whether you’re selling physical products, digital downloads, or services, a well-crafted product page is crucial for converting your website visitors into paying customers. John and Kasim will guide you through the process, from selecting the right images and writing compelling product descriptions to creating persuasive calls-to-action and optimizing your page. By the end of this tutorial, you will have the knowledge and tools you need to create a product page that drives conversions and increases your revenue.Website CRO Best Practices series: • Website CRO Best ... PS:This video was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Mentioned links:DataFeedWatch: https://www.datafeedwatch.com/Related videos:✅ CRO Checklist | Website CRO Best Practices Part 2: • ✅ CRO Checklist |... 🚀 Website CRO Best Practices playlist: • Website CRO Best ... 🚀 Scaling for Success: How to Identify Profitable Google Ads Campaigns: • 🚀 Scaling for Suc... 0:00 Intro0:23 Boost Your...
5/20/2023 • 22 minutes, 56 seconds
Website CRO Best Practices: Tips for Quality Assurance and Diagnosing Issues
ohn and Kasim explore the best practices for optimizing your website's conversion rate through effective quality assurance and issue diagnosis. They cover internal and external quality assurance and why analyzing your top competitors is crucial to gain insights into improving your site's performance. Additionally, they discuss the tools we use to diagnose issues such as slow load times, broken links, and other technical errors, so you can keep your site running smoothly and effectively. By implementing these tips and strategies, not only will you improve your website's CRO, but you'll also boost your sales and campaigns. Whether you're a beginner or a pro, this video has everything you need to achieve your goals.PS:This video was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related videos:Website CRO Best Practices series: • Website CRO Best ... ✅ CRO Checklist | Website CRO Best Practices Part 2: • ✅ CRO Checklist |... 🚀 Website CRO Best Practices: THE BIG THREE: • 🚀 Website CRO Bes... 💡 Website Speed Optimization Made Easy: Best Practices and Tools to Boost Performance: • 💡 Website Speed O... 0:00 Intro0:26 Website CRO Best Practices: Quality Assurance & Diagnosing Issues2:03 Offer goals, not guidance4:40 Diagnosing issues and tools you can use7:06 Need help with Google Ads? Get your FREE action plan here: <a...
5/18/2023 • 13 minutes, 4 seconds
Website Speed Optimization Made Easy: Best Practices and Tools to Boost Performance
Is your website slow and sluggish? Slow loading times can cause frustration for your visitors and hurt your search engine rankings and sales. In this video, John and Kasim will show you the best practices and tools for optimizing your website speed.They’ll discuss the importance of website speed and how it impacts user experience and conversions. They’ll cover some common factors that can slow down your website, such as large image files and bulky code.Most importantly, they’ll dive into the best practices for improving website speed, including tips for optimizing images, and introduce you to some of the best tools for improving website performance.This video is packed with valuable information to help you improve your website speed and provide a better user experience for your prospective customers. Related videos: Website CRO Best Practices series: • Website CRO Best ... 🚀 Website CRO Best Practices: THE BIG THREE: • 🚀 Website CRO Bes... ✅ CRO Checklist | Website CRO Best Practices Part 2: • ✅ CRO Checklist |... Do Ugly Websites Convert Better When Running Google Ads? • Do Ugly Websites ... 0:00 Intro0:30 Website Speed Optimization: Best Practices and Tools to Use4:52 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/6:05 Limit the amount of plugins/apps9:38 Aim for good user experienceAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll...
5/16/2023 • 10 minutes, 12 seconds
CRO Checklist | Website CRO Best Practices Part 2
ohn and Kasim share our CRO checklist to help you further optimize your website for conversions. Implementing these CRO checklist items can improve your website's conversion rate and drive more leads, sales, and revenue.This is part 2 of our series on Website CRO Best Practices. If you haven't watched part 1 yet, check it out here: • 🚀 Website CRO Bes... In part 1, we covered the non-negotiables of website CRO, also known as THE BIG 3, which are essential initial indicators of success. Mentioned links:PageSpeed Insights: https://pagespeed.web.dev/ BOOM! By Cindy Joseph: https://www.boombycindyjoseph.com/ Related videos: CRO Best Practices: • Website CRO Best ... 🚀 Website CRO Best Practices: THE BIG THREE: • 🚀 Website CRO Bes... 💰 Expert eCommerce Website Optimization Tips With Matthew Stafford of BuildGrowScale.com: • 💰 Expert eCommerc... 0:00 Intro0:40 Website CRO Best Practices: CRO Checklist3:56 Make sure your email/phone number is in the header or footer6:00 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/<a...
5/14/2023 • 9 minutes, 47 seconds
Proven Strategy To Convert Your Highest Margin Products With Google Ads
This strategy manipulates the Google Ads algorithm into focusing a higher amount of your shopping campaign budget on the products of your choice. Watch this video now!Regina Bellows, executive director of StarterPPC, reveals this game-changing strategy that would be helpful for businesses with limited budgets and many products. This is particularly helpful if you have a small budget & a lot of products, as well as if you're dealing with a highly seasonal industry.If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000. Learn how StarterPPC can help grow your business without breaking the bank. Check it out here: https://www.starterppc.com Related videos:📉 ROAS Is Shrinking: Here’s What to Do About It: • 📉 ROAS Is Shrinki... 💰 What Budget Is Too Small for Google Ads? • 💰 What Budget Is ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 0:00 Intro0:22 How to Encourage the Algorithm to Convert High Profit Margin Products5:26 Don’t split into two campaigns when you’re budget is restricted, do this instead8:30 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/12:39 Important note for highly seasonal accounts Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks...
5/12/2023 • 14 minutes, 9 seconds
15 Ways to Diversify Your Traffic Strategy and Grow Your Business
Kasim shares why it pays off to diversify traffic and reveals the strategies of successful marketers, equipping you with all you need to replicate their success. Take it from us: relying on one single source of traffic can be dangerous, as you have little control over unpredictability and fluctuations. That's why it's crucial to start expanding your traffic strategy now. In this video, Kasim goes through 15 proven strategies to help you diversify your traffic sources and lessen your reliance on any one source. So let's get started if you're ready to strengthen your company's resilience!Connect with Kasim on social media:Twitter: @kasimaslam https://twitter.com/kasimaslam Instagram: @kasimaslam https://www.instagram.com/kasimaslam/ Mentioned resources: 💰 The MOST VALUABLE Source of Traffic (It’s Not Google Ads): • 💰 The MOST VALUAB... Nido Marketing: https://www.nidomarketing.com/Perpetual Traffic Podcast: https://perpetualtraffic.com/Driven Mastermind: https://drivenmastermind.com/Subscribe to the Solutions 8 Weekly Newsletter here: https://sol8.com/newsletter/ Get “You vs Google: The Very Unauthorized Guide To Google Ads” For FREE!! <a...
5/10/2023 • 20 minutes, 30 seconds
The MOST VALUABLE Source of Traffic (It’s Not Google Ads)
What is the most valuable source of traffic? Hint: It's not Google Ads—it's not paid traffic! Kasim shares what it is and how to build it out for yourself (with a FREE template). If you've been listening to our episodes, you know we spend well over $150k monthly on YouTube Ads alone. But you know what? We still close more deals off of REFERRALS than any other traffic source. You read that right. Warm referrals are the most valuable source of traffic and the highest quality lead you can get. They close more easily, spend more, stay longer, and are easier to manage. But you can't just sit around waiting for them to come rolling in. Building a strong referral program is one of the most important things you can do. And Kasim is here to help, so watch this episode now!Like this video? Follow Kasim on Twitter for more: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 0:00 Intro0:29 The Most Valuable Source of Traffic (It's Not Google Ads)2:41 FREE template to start your Referral Program6:15 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/10:17 Pro-tip to get more referralsAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member...
5/8/2023 • 9 minutes, 2 seconds
The Simplest Productivity Hack of All Time
Kasim shares the SIMPLEST productivity hack of all time that will help you get more done in less time. You won't be impressed, BUT you will be more productive!This hack forces you to set time aside for important tasks and helps you identify tasks that are not important enough to be prioritized over what you already have scheduled. It also helps you see your real margin and when you’re reaching capacity. By practicing the simplest productivity hack, you’ll actually get more tasks done, and you’ll have an immediate and clear vision of how much time you really have! So watch the video now to discover Kasim’s productivity hack.Liked this episode? Follow Kasim on Twitter for more: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Related videos: 🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to S... 💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: • 💰 10X the Profits... 🎯 The Best Advice I Ever Got on Productivity: • 🎯 The Best Advice... Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: <a...
5/4/2023 • 5 minutes, 33 seconds
Website CRO Best Practices: THE BIG THREE
Kasim and John share the non-negotiables, THE BIG 3, when it comes to website CRO.Are you looking to convert more of your website visitors into customers or leads? With website Conversion Rate Optimization (CRO), you can achieve that goal. CRO is the process of improving elements on your website in order to increase conversions. From landing pages and calls-to-action, to design and content, there are plenty of ways to maximize your CRO efforts. In this series called Website CRO Best Practices, Kasim and John start with the non-negotiables when it comes to website CRO. These three non-negotiables, THE BIG 3, can be initial indicators of success. So much so that Solutions 8 won't even work with clients who disregard them; they’re that important!0:00 Intro0:16 Website CRO Best Practices: THE BIG THREE0:30 Website issues & errors1:33 Website speed2:57 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/4:43 Mobile engagementAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads...
5/2/2023 • 6 minutes, 12 seconds
Why You Should Read You vs. Google: The (Very) Unauthorized Guide to Google Ads
Hear from the industry experts themselves why Solutions 8 is the best Google Ads agency on the planet and why You vs. Google is a must-have!Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Learn more about the industry experts in this video here:Phillip Stutts, founder & CEO of Win BIG Media: https://phillipstutts.com/ Rachel Pedersen, Queen of Social Media: https://rachelpedersen.com/Ralph Burns, founder & CEO of Tier 11: https://www.linkedin.com/in/ralphburnsTommy Mello, The Home Service Expert : https://www.linkedin.com/in/tommymello Chris Martinez, founder & CEO of DUDE Agency: https://www.linkedin.com/in/chrismart...Jacques van der Wilt, founder & CEO of DataFeedWatch: https://www.datafeedwatch.com/present...Adam Lyons, founder of Upsells.com: <a...
4/30/2023 • 7 minutes, 45 seconds
The Best Advice I Ever Got on Productivity
Kasim reveals the best advice he got on task management and gives you a step-by-step guide so you can also be a master at productivity!Do you struggle to stay productive? Have you ever wished there was a magical formula for getting things done and increasing your productivity?Well, the secret lies in integrating your to-do list and your calendar. Once that's set, when you look at every individual task, ask yourself these three questions in this order:Can I eliminate this?Can I automate this?Can I delegate this?In this video, Kasim talks more about the steps to make you more productive in your entire life!Whether it's setting achievable goals or maintaining an organized workspace, these steps can help anyone make their workflow more successful. Related videos:💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: • 💰 10X the Profits... 💸 The #1 Google Ads Mistake People Make and How to Fix It: • 💸 The #1 Google A... 🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ 0:00 Intro0:23 The Best Advice I Ever Got on Productivity1:33 Can I eliminate this?2:58 Can I automate this?4:45 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/6:09 Can I delegate this?Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT...
4/28/2023 • 6 minutes, 44 seconds
Five Things to Understand Before Running Google Ads
If you’re an advertiser, ad agency, freelancer, or employee in a company using Google Ads, this is for you! Kasim breaks down five things you should understand before running Google Ads.If you want to take your digital marketing strategy to the next level, running Google Ads is a great way to reach potential customers and generate leads. However, Google Ads can be intimidating for individuals new to the platform. So before jumping right into creating campaigns and analyzing performance metrics, it's important to understand key principles. In this episode, Kasim covers five essential things you need to know before starting with Google Ads so that you can set yourself up for maximum success!🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ Related videos:🤔 Five Things to Consider Before Running Google Ads: • 🤔 Five Things to... 💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: • 💰 10X the Profits... 💸 The #1 Google Ads Mistake People Make and How to Fix It: • 💸 The #1 Google A... 0:00 Intro0:25 Five Things to Understand Before Running Google Ads1:22 There are no performance guarantees4:35 Google Ads can only be as successful as the business model7:20 Google Ads takes time and money8:04 Need help with Google Ads? Get your FREE action plan: https://sol8.com/ap/9:35 Google Ads strategy (and features) change regularly11:08 Google Ads is the most powerful advertising platform on the planet if you know how to use itAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: • 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads...
4/26/2023 • 10 minutes, 2 seconds
The #1 Google Ads Mistake People Make and How to Fix It
Last year, we did more than 1,000 Google Ads account audits. And in this video, Kasim shares the #1 mistake we found and how we fixed it. The #1 mistake I see made in Google Ads—in big and small spend accounts alike—is (drumroll)...Watch this video now so you’ll know, and you can avoid the #1 Google Ads mistake people make! Mentioned resources:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Path... 💰 Maximize Google Ads ROI: Strategies for Conversion Path Optimization & Avoiding Over-Remarketing: • 💰 Maximize Google... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... The Ultimate Guide to Online Attribution with Scott DesGrosseilliers | Perpetual Traffic Podcast: https://podcasts.apple.com/us/podcast...Northbeam: https://www.northbeam.io/🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam0:00 Intro0:20 The #1 Google Ads Mistake People Make and How to Fix It4:24 Get your free Google Ads action plan here: https://sol8.com/6:47 Pro-tip! Make sure you're paying close attention to the attribution models you're usingAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: • 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best...
4/24/2023 • 7 minutes, 25 seconds
Unlock the Power of Search Ads
Google asked industry experts their top tips on how to reach success with Search Ads, and guess what? Our very own Solutions 8 founder, Kasim Aslam, is one of those experts! Check out this video as he shares this wonderful experience with you.For Google’s Search Ads Week, Kasim, together with Ginny Marvin, Natalie Barreda, Oliver Kiderle, Andy Goodwin, and Tsuki Schmidt, discuss how Search Ads have changed over the years and how to work with AI-powered solutions to scale your business.Learn more about how to unlock the power of Search Ads here: https://adsonair.withgoogle.com/event...Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...
4/24/2023 • 2 minutes, 43 seconds
10X the Profits With Half the COGs: A Step-by-Step Guide That Works
Kasim reveals a step-by-step guide that works to produce 10X the profits with half the COGs. This is something that took him years to figure out, and he’s sharing it with you! A tiny minority of extremely high performers produce almost all of the economic outcomes of a given endeavor. (Hunter and Schmidt)Finding and hiring peak performers (PEAKs) can have colossal impacts on the productivity of businesses (especially SMBs). And In this video, Kasim shares how you can find them to help you have 10X the profits with half of the COGs.Related videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super S... 🥇Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the Wor... 💪 The Ideal Team Structure for Google Ads Management: • 💪 The Ideal Team ... Looking to the Future with Shaun Clark of GoHighLevel.com • Looking to the Fu... ⚙️ Improving Agency Operations With Dan Beard: • ⚙️ Improving Agen... What Working With 10,000+ Agencies Taught GoHighLevel Team About How to Productize Agency Offerings: • What Working With... 0:00 Intro0:20 10X the Profits With Half the COGs:: A Step-by-Step Guide That Works0:53 The Cor Thesis2:09 Pay more4:59 Live into the Gamification6:10 Be wary of bargains7:48 You need to market yourself<a href="https://www.youtube.com/watch?v=FzZ0TmRX7Do&t=506s" rel="noopener noreferrer"...
4/22/2023 • 11 minutes, 31 seconds
ROAS Is Shrinking: Here’s What to Do About It
If you rely massively on ROAS in Google Ads, rethink your strategy! Regina just unveiled the alarming truth—ROAS is shrinking! Check out her essential insights to work around it and find a key metric that'll keep your PPC campaign thriving.Regina Bellows, executive director of StarterPPC, shows proof that ROAS in Google Ads is shrinking. Instead of letting this issue stop you from optimizing your campaigns for success, she gives helpful insight into another key metric that can help you take back control!If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank. Check it out here: https://www.starterppc.com/Related videos:💰 What Budget Is Too Small for Google Ads? • 💰 What Budget Is ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... ⚠️ Proof That Google's Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... Download your FREE ROAS Goal Calculator here: https://sol8.com/download-roas-goal-c...0:00 Intro0:26 Proof that ROAS is shrinking4:14 What is MER?5:38 Need help scaling your Google Ads campaigns?8:38 How to go around this issue in Google AdsAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...
4/20/2023 • 7 minutes, 3 seconds
The You vs. Google Book Is NOW on Amazon! But We Made a Mistake…
The big day is here! Get You vs. Google: The (very) Unauthorized Guide to Google Ads on Amazon NOW!Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN I know I promised you a one-day-only special price of $0.99. What I didn’t know was Amazon has minimum price thresholds for eBooks over a certain size (and ours is HUGE!)So, the lowest we could list the book at is $2.99 instead of $0.99. To make sure you don’t feel like I’m a total scam artist, I’m just going to give you the PDF copy of the book for FREE! You can get it here: https://sol8.com/free-book/ And, if you are willing to buy it on Amazon, that would be really huge for me. I desperately want to hit the bestseller list! https://www.amazon.com/dp/B0BWSNLNRN After you have the book, if you’re willing to write us a positive review, that would be amazing as well! Thank you!Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to the perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a href="https://www.youtube.com/watch?v=oXoFn7dUvL8&t=0s" rel="noopener noreferrer"...
4/18/2023 • 4 minutes, 43 seconds
How to Measure Your YouTube Ads Performance
Analyzing your YouTube Ads data is not as easy as you think, but don't worry! John is here to help you with this quick guide on how to measure your YouTube Ads performance. In this episode, John will also help you determine whether or not YouTube Ads will be beneficial to your business, how long you should give your ads before you see results, and so much more.PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads • 💰 The Ultimate Gu... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 👀 Are My YouTube Campaigns Working?! • 👀 Are My YouTube ... How to Measure Success in Google Ads: • How to Measure Su... 0:00 Intro0:37 How to Measure Your YouTube Ads Performance3:21 Metrics to compare when measuring your YouTube Ads performance7:56 Give your YouTube Ads enough time 10:43 Work with the best Google Ads agency on the planet14:04 Golden rules when measuring your YouTube Ads performanceAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: • 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day.
4/16/2023 • 11 minutes, 16 seconds
STOP! You're Losing Money with New Customer Acquisition Bidding
New Customer Acquisition bidding isn’t something John recommends you should use, listen to this episode to learn why.Are you finding it harder and harder to get new customers when running Google Ads campaigns? You're not alone! As the competition for market share gets tougher, more brands are turning to paid search platforms like Google Ads in an effort to stand out from their competition. But if you’re making costly mistakes with your bidding at the same time, then no matter how much money you throw at Google Ads, you won't be seeing any significant returns on investment (ROI). It's not enough just to have an effective strategy—you need a brilliant one that maximizes ROI by starting with your bidding strategy.Listen to this episode why using New Customer Acquisition bidding strategy is a waste of money!PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💣 The Ultimate Guide to Google Ads for 2023 | Part 1 • 💣 The Ultimate Gu... Guide to Google Ads Bidding Strategies: • Guide to Google A... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: • 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...
4/14/2023 • 5 minutes, 42 seconds
HubSpot: The Best CRM Tool for Lead Generation?
Listen to this episode to learn why John recommends HubSpot as the best CRM tool for lead generation.Are you looking for a powerful solution to help you generate more leads and drive measurable success with your Google Ads campaigns? A CRM tool could be just the thing that can help maximize your return on investment. But it can be hard to know which CRM is right for you among all the options out there. HubSpot, a popular choice for many businesses, boasts features that are sure to keep you ahead of the competition. In this video, John shares why HubSpot may be one of the best solutions available when it comes to lead generation campaigns.PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... 🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation: https://www.youtube.com/live/XUhmYltB... 0:00 Intro0:33 HubSpot: The Best CRM Tool for Lead Generation?2:14 Broadomation strategy 6:30 Syncing HubSpot to Google creates a tracking template9:09 Work with the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
4/12/2023 • 8 minutes, 20 seconds
A Millionaire in the Making: An Interview with Luke Magnetti of Magnetti Digital
Anyone can dream of becoming wealthy, but with passion and hard work, that dream can become a reality! Hear the story of 18-year-old Luke Magnetti as he talks about his journey to launching his own business and becoming a millionaire. Kasim sits down with Luke and discovers what it takes to become an aspiring entrepreneur and succeed. Tune in to this inspirational and entertaining chat as they discuss topics such as setting goals for yourself, managing time efficiently, working smarter rather than harder, and so much more! Get exclusive access to what drives someone like Luke to pursue new opportunities at a young age. Listen to this exclusive interview between Kasim & Magnetti Digital founder Luke Magnetti now!More about Luke Magnetti:Magnetti Digital: https://www.magnettidigital.com/Mastery Lab Podcast: https://anchor.fm/masterylab/episodes...Luke Magnetti on TikTok: https://www.tiktok.com/@lukemagnettiThe Beginning | Millionaire In The Making Ep 1: • The Beginning | M... Mentioned books:Never Finished - David GogginsCan’t Hurt Me - David GogginsExtreme Ownership - Jocko WillinkBuilt to Last - Jim Collins, Jerry I. PorrasMake It Stick - Henry L. Roediger III, Mark A. McDaniel, and Peter C BrownRelated video:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to S... 0:00 Intro0:37 Watch a Millionaire in the Making!2:34 Kasim and Luke’s agreement5:05 About Luke’s Millionaire in the Making series9:38 Money talks, but true wealth is silent14:13 Learn more about Magnetti Digital and Funnel Hubs22:01 Luke’s advice if you want to start a businessAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ Want to learn about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: • 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight --------------------------------------------------👉 Want to become a...
4/10/2023 • 18 minutes, 58 seconds
PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 2
John shares why you should manage lead generation campaigns beyond Google Ads. He also reveals how he increased a client’s ROAS without focusing on the cost per lead (CPL).In the second part of The Proven Techniques to Turn Leads Into Customers series, John shares:- Why you shouldn’t focus on your cost per lead- The other factors you should investigate to scale lead generation campaigns- What to do after you get those qualified leads and how to get more of those leads- and so much more!If you haven’t watched Part 1, you can watch it here: • 🚀 PPC Agency Tips... PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro 0:23 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 25:00 Why PPC agencies should have access to the client’s CRM tool7:59 Work with the best Google Ads agency on the planetRelated resources:🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB... FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-... Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-... 🎯 Prerequisites for Successful Lead Generation Campaigns: • 🎯 Prerequisites f... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our...
4/8/2023 • 8 minutes, 9 seconds
Prerequisites for Successful Lead Generation Campaigns
John shares what you need and the key concepts to understand before setting up successful lead generation campaigns. If your lead generation campaigns aren’t scaling, maybe it’s time to return to the basics. And this episode isn’t just for starting lead generation campaigns from scratch, it’s also about evaluating your campaigns to refine them.Let's make those leads flow in and turn them into paying customers, listen to this episode now!PS: This vepisode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related resources:🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB...FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-...Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-...Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... ...
4/4/2023 • 6 minutes, 46 seconds
The (Very) Unauthorized Guide to Google Ads Can Be Yours for Only $0.99
The big day is almost here… Get You vs. Google: The (very) Unauthorized Guide to Google Ads for just $0.99 on Amazon for ONE DAY ONLY! 👉 Register now at https://book.youvsgoogle.com/ to be notified FIRST when the book is launched.But first…Are you currently running or considering running Google Ads? Then you absolutely want to read this book. Whether you're an established agency owner or new to digital marketing altogether, You vs. Google contains everything you need to know (and everything Google doesn't tell you) about how to build and manage high-performing PPC ad campaigns. Using step-by-step tutorials, helpful checklists, and real-life examples from the team behind the Best Google Ads Agency in the World, this book gives you the tools to fight and win your own personal advertising battle. Get your copy of You vs. Google as soon as it's released for just $0.99 on Amazon.But don't drag your feet. This special discount will be available for just one day only! Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads...
4/2/2023 • 3 minutes, 12 seconds
The Ultimate Guide to Google Ads for 2023 | Part 5: Performance Max
Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster.In Part 5 of the Ultimate Guide to Google Ads for 2023, Kasim and John break down everything they've learned about Performance Max- what doesn't work, the issues and workarounds, strategies for success, and so much more.So watch this video to learn how to set up successful PMax campaigns and reap the rewards in 2023!Wait! If you haven't watched the previous parts, you can watch them here: • The Ultimate Guid... Related videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... 💣 Google Ads POWER HOUR: Is Performance Max Right For Your Business? • 💣 Google Ads POWE... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... Good News! Google Killed FLoC (And Replaced It With “Topics”) • Good News! Google... 0:00 Intro | The Ultimate Guide to Google Ads for 2023 Part 50:36 Performance Max Strategy for 20234:24 The bad part about PMax campaigns5:05 The benefits of running Performance Max8:38 You might be building your asset groups incorrectly14:26 Diversify your asset groups for successful ads19:22 How to mitigate brand from “cannibalizing” return traffic21:27 How to be smarter with segmentation<a href="https://www.youtube.com/watch?v=xEtN7ebGMCI&t=1684s" rel="noopener...
3/31/2023 • 44 minutes, 25 seconds
PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 1
John knows the secret to generating leads and turning them into customers—it goes beyond Google Ads! And in this series, he'll share his tips for success so you can do the same to your client’s campaigns.In the first part of The Proven Techniques to Turn Leads Into Customers series, John shares:- How to manage lead generation clients if you’re a PPC agency,- Why lead generation is more difficult than eCommerce campaigns- Why you should investigate the post-lead generation activity more than the lead generation process itself,- and so much more!PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro 0:38 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 12:27 Investigate post-lead generation activity6:46 Work with the best Google Ads agency on the planetRelated resources:🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB...FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-...Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-...🎯 Prerequisites for Successful Lead Generation Campaigns: • 🎯 Prerequisites f... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: <a href="https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/join"...
3/29/2023 • 9 minutes, 28 seconds
Proof That Google’s Attribution Is Costing You Money and What to Do About It
Feeling like your Google Ads campaigns have gone off the rails? Don't worry, you're not alone! Kasim and John know exactly what's happening, so don't miss this video.They'll help you discover why Google is struggling with its tracking capabilities. Plus, they'll provide a few solutions along the way so you can take control of your campaigns.Related videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG" rel="noopener...
3/27/2023 • 10 minutes, 7 seconds
Is YouTube Remarketing Better for Lead Generation or eCommerce
Is YouTube remarketing better for lead generation or eCommerce? Watch this video to learn John's answer! YouTube remarketing is a powerful tool; John even prefers it over the other remarketing campaigns. If built correctly, it can ensure the rest of your campaigns are working and slash the cost of each lead—sometimes in half. But you need to know if you should apply it to your campaigns in the first place. So watch this video now.Related videos:🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing • 🎯 The Ultimate Gu... 💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads • 💰 The Ultimate Gu... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 💸 Why YouTube Remarketing Is Better Than Display Remarketing: • 💸 Why YouTube Rem... We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit https://sol8.com/free-stuffAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
3/25/2023 • 6 minutes, 22 seconds
Why YouTube Remarketing Is Better Than Display Remarketing
John reveals why he prefers YouTube remarketing campaigns over display remarketing, and his fail-safe metric to help increase conversions and improve the sales cycle! He shares why he doesn’t use Frequency Capping, the other platforms effective for remarketing, and so much more.PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing • 🎯 The Ultimate Gu... 💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads • 💰 The Ultimate Gu... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 0:00 Intro | Choose YouTube Remarketing Over Display Remarketing0:39 Why John doesn’t use Frequency Capping 6:03 Why John likes running YouTube remarketing10:26 One indicator you are over remarkeitng12:20 Want to work with the best Google Ads agency on the planet?13:35 Signs remarketing is helping your business grow💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips...
3/23/2023 • 13 minutes, 11 seconds
The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads
In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business. Wait! If you haven't watched the previous parts yet, you can watch them here: • The Ultimate Guid... In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:0:00 Intro0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads2:53 YouTube is the next TV7:35 Create a video campaign without goal guidance14:34 Bid strategy for Proactive YouTube Ads15:55 Daily budget = 15X your CPA19:35 Why John doesn't use Content Exclusions24:32 Setting your Ad schedule for YouTube Ads29:35 Creating a new custom segment35:25 Know your in-market and affinity audiences38:30 Time does not matter for YouTube videos42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023Related videos:🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional...
3/21/2023 • 32 minutes, 33 seconds
The Ultimate Guide to Google Ads for 2023 | Part 3: Building Search Campaigns
This is the third part of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023. Kasim and John show you how to build your search campaigns from start to finish. Wait! If you haven't watched the previous parts yet, you can watch them here: • The Ultimate Guid... In this video, they also reveal tried and tested strategies for niched-down markets, discuss the key concepts to understand and apply so you can win in the game of Google Ads, and so much more:0:00 Intro 0:41 The Ultimate Guide to Google Ads Part 32:50 Getting started with Search Campaigns3:52 Bidding strategy for Search Campaigns8:57 Do not set a target cost per action (tCPA)15:55 Pay attention to the Display Network21:01 Factors to consider when selecting Audience Segments22:44 Automatically created assets are not that bad26:16 Keywords and ads27:55 Google Ads Keyword Match Types35:49 Broad match is not an exact science37:02 Creating Ad Headlines 46:21 What to look forward to in Part 4 of the Ultimate Guide to Google Ads for 2023Related videos:Guide to Google Ads Bidding Strategies: • Guide to Google A... 🔍 How to Use Broad Match Keywords in Google Ads: • 🔍 How to Use Broa... We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video: <a href="https://www.youtube.com/watch?v=kzFpjdVvydA&t=0s" rel="noopener noreferrer"...
3/19/2023 • 40 minutes, 8 seconds
The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing
Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing. Wait! If you haven't watched Part 1 yet, you can watch it here: • The Ultimate Guid... Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions.And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money:0:00 Intro0:38 The Ultimate Guide to Google Ads for 2023 | Part 14:09 Why PMax always looks good on returning customers5:41 How to build a remarketing campaign11:01 The importance of knowing your time lag19:19 Look into your average bounce rate23:11 Building a YouTube Remarketing campaign for eCommerce24:42 Hack to exclude placements effectively29:49 Factors to consider when choosing your campaign objective38:03 TV screen ads do not convert46:58 You need to have at least 4 products or product variations56:10 Tips for Dynamic Remarketing1:00:01 What to watch out for in Part 3 of The Ultimate Guide to Google Ads for 2023Related videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Path... 💣 Google Ads POWER HOUR: Is Performance Max Right For Your...
3/17/2023 • 48 minutes
The Ultimate Guide to Google Ads for 2023 | Part 1
Wondering how to get the most out of your Google Ads campaigns this 2023? Then look no further! John and Kasim are here with the ultimate guide for successful Google Ads campaigns for 2023.From start to finish, they'll show a step-by-step guide for creating an effective campaign. They also reveal insider tips on how to optimize your ads so your business can reach its maximum potential- without breaking the bank.Don't miss this essential resource in preparing yourself for success in 2023 through Google Ads! Next parts here: • The Ultimate Guid... We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video: • 💣 This Definitive... Otherwise, we'll update everyone once we release physical copies of the book on the market.Related videos:The Ultimate Guide To Google Ads (Made in 2022 for 2022) Step-by-Step Tutorial: • The Ultimate Guid... 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Path... 💣 Google Ads POWER HOUR: Is Performance Max Right For Your Business? • 💣 Google Ads POWE... 🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasi... 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... <a href="https://www.youtube.com/watch?v=syadgcDVntU&t=0s" rel="noopener noreferrer"...
3/15/2023 • 1 hour, 6 minutes, 5 seconds
Are You Hurting Your YouTube Ads?
John dives deep into the world of YouTube Ads and YouTube Shorts to ensure you're not sabotaging your campaigns so you can get the best results.In this video, John covers critical points that will help you optimize your YouTube Ads for maximum performance. He then shares some common mistakes advertisers (and even Google Ads agencies) make when running YouTube Ads and how to avoid them. He'll also discuss how long you should give your campaigns before you start measuring results and the best practices to make sure you have the best chance of achieving your goals. This video will give you the knowledge and tools you need to create and run successful YouTube ads.0:00 Intro0:39 Are You Hurting Your YouTube Ads?5:37 One mistake most Google Ads agencies make9:08 Two ways to measure Google Ads success13:51 Job opportunities in the best Google Ads agency on the planetRelated videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: https://youtu.be/YOzNYWoZwDo👀 Are My YouTube Campaigns Working?! https://youtu.be/YqYAMJDZaok 💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzI Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:<a...
3/13/2023 • 19 minutes, 44 seconds
Google Ads Strategy Update: Here's How to Measure Success in 2023
The revenue data Google is giving you are all fake! Here’s how to measure your success in Google Ads instead. Listen to this episode now.John reveals his new strategy to measure your Google Ads success, how to identify which products are bringing in revenue, how your campaigns are affecting your overall sales, and so much more!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💸 The TRUTH About Google Ads & Why Your Ad Spend Doesn’t Matter: https://youtu.be/WC6kSsQj4vM 🚀 Scaling for Success: How to Identify Profitable Google Ads Campaigns https://youtu.be/dZqKDjuXyUUHow to Measure Success in Google Ads: https://www.youtube.com/playlist?list... 0:00 Intro0:35 New Strategy to Measure Google Ads Success3:32 How your campaigns are affecting your overall sales8:09 Does Google Analytics track every sale?9:42 Having trouble with Google Ads? We can help!Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...
3/11/2023 • 11 minutes, 47 seconds
The TRUTH About Google Ads & Why Your Ad Spend Doesn’t Matter
John reveals our revolutionary approach to marketing with Google Ads regardless of how small or big the ad spend is!Do you feel like you're throwing your money away on Google Ads? You're not alone. A lot of business owners feel this way. But what if we told you that there's a better way? That there's a strategy that doesn't need spending tons of cash on ads?We’ve developed a strategy that brings in more than half of our customers every day. And the best part is, it works no matter how big or small your company is. We don’t rely on Google Ads conversion tracking to tell us if our ads are working– we use our instincts instead.And those instincts are 10X more valuable than anything Google could ever tell us. So if you want to start seeing real results from your advertising efforts, watch this video now!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💰 Maximize Google Ads ROI: Strategies for Conversion Path Optimization & Avoiding Over-Remarketing: 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: https://youtu.be/YOzNYWoZwDo💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): https://youtu.be/7twVbanoDzA0:00 Intro0:31 The TRUTH About Google Ads & Why Your Ad Spend Doesn’t Matter2:31 New customers to Google vs. New customers to the company5:18 Our instincts are 10X more valuable than Google8:24 Job opportunities in the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s" rel="noopener noreferrer"...
3/9/2023 • 11 minutes, 46 seconds
PPC Talks_The Secret to Marketing Supplements with Google Ads
Our Google Ads experts are back to reveal their secret strategies to effectively market supplement products with Google Ads. Watch this video now!Our Google Ads Strategists, Efe Altinelli and Usama Khan, together with our Google Ads Specialist, Yusuf Can Kazancioglu, discuss how to market supplement products in Google Ads, the potential roadblocks advertisers encounter and how to overcome them.Plus, they share the strategy they used to scale a client’s campaign from $10K to $40K in just a span of 45 days!0:00 Intro0:35 The Secret to Marketing Supplements with Google Ads 5:56 Initial strategy to market supplements with Google Ads 11:16 Skipping Performance Max campaigns for supplements14:24 Price match is a big issue21:43 Launching an in-house supplement brand26:21 Want to work with the best Google Ads agency on the planet?32:12 How to avoid Google product disapprovals for supplementsRelated videos:🗃 How to Break Down Asset Groups in Performance Max | PPC Talks: • 🗃 How to Break Do... 🔥 Google Ads POWER HOUR: Identifying CAC and LTV • 🔥 Google Ads POWE... Want to learn more about Usama? Read The Essential Guide To Usama Khan here: https://sol8.com/spotlight/strategist... Want to learn how Efe Altinelli Came to Us in a Rather Unexpected Way? Read this: https://sol8.com/spotlight/strategist... Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket...
3/7/2023 • 33 minutes, 36 seconds
Scaling for Success: How to Identify Profitable Google Ads Campaigns
In Part 2 of the Scaling Google Ads Campaigns series, John dives deep into the Shopping Campaigns to uncover why they are failing, the steps to identify which campaigns to scale so you can focus on those instead, and so much more!So listen to this episode now so you can stop wasting time and money on Google Ads campaigns that are bound to fail!If you haven’t listened Part 1 of this series where John talks about the reasons why your campaigns aren’t scaling, you can listen to it here: https://youtu.be/0Z6NA1Xme9oPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:35 Scaling for Success: How to Identify Profitable Google Ads Campaigns4:14 Evaluating where ad budget is being focused on9:02 Job opportunities in the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course:...
3/5/2023 • 10 minutes, 28 seconds
You Need to STOP Doing SEO Now! Here’s Why…
The biggest algorithm change in Google is here and if you think SEO will save your business, you should think again. Kasim talks about why you need to stop doing SEO now, the dangers of relying too much on SEO, and the major changes in advertising brought about by the rise of AI marketing tools like ChatGPT. So Listen now if you want to stay ahead of the competition!0:00 Intro0:37 Why you need to stop doing SEO now5:44 Google is deprioritizing AI content10:20 Google is now being threatened with this change15:16 Work with the best Google Ads agency on the planetRelated videos:Are We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3E💣 Bing With ChatGPT Is Changing the Way We Search: https://youtu.be/gw4Qa7eptEMAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
3/3/2023 • 19 minutes, 3 seconds
Scaling A Service-Based Business: When & How To Grow
Learn the indicators that it's time to scale your Google Ads campaigns, the best practices for doing so, and so much more! Regina Bellows, executive director of StarterPPC, dives into the specifics of when to scale your campaigns, considering your business goals and the current market conditions. She also covers the following:- When it's going to be challenging to keep your cost per acquisition (CPA) low- When it's okay to have a high CPA.- How to look into your Average Order Value (AOV) when deciding to scaleWe hope you'll find this video informative and helpful in your journey to scale your service-based business. Remember to like, share, and subscribe for more expert tips and advice!💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Related videos:⭐️ Introducing StarterPPC | Full Google Ads Management for a Fraction of the Cost: https://youtu.be/mqYh9bxiJi8💰 Performance Max for Small Budgets: https://youtu.be/kFbKjSILv4w💰 What Budget Is Too Small for Google Ads? https://youtu.be/mZf5S--h8x00:00 Intro | Scaling A Service-Based Business: When & How To Grow2:58 When to scale your Google Ads campaigns7:56 Looking into your AOV when deciding to scale10:17 Work with the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGpyWklhSm1IRzFTMXR3czBvRTRRTXNuSFM0UXxBQ3Jtc0tsWkZTYTJVbHUtNElsNUtHZXJoXzVRYjNjeDh1clQyc01UcEthdFJNeGpTeWgwSFFaVVcxYzRPNHpfNzIyUHJBa0paUnQxenVvNlpSemNxX05uWXhhSXViNmM5ZmJSdnE0MWtQcWk2QWFqcVdUQVQ0cw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=Krfhw6qF6Y0"...
3/1/2023 • 12 minutes, 36 seconds
Why Your Google Ads Campaigns Aren't Scaling: Top Mistakes to Avoid
John evaluates a Google Ads account and discusses common mistakes that prevent campaigns from scaling. Learn what to check for in your own account and discover the reasons why your campaigns may be failing. Whether you're new to Google Ads or an experienced advertiser, this video will provide valuable insights on how to avoid these mistakes and start scaling your campaigns for success0;00 Intro | Why Your Google Ads Campaigns Aren't Scaling0:35 The first thing to check if your account is not scaling5:53 Considering your time lag11:51 Checking non-branded CPA16:07 Less efficient audience signals18:58 Work with the best Google Ads agency on the planetRelated videos:🛒 Boost Sales With These Google Shopping Feed Optimization Tips: https://youtu.be/zi-EiSR6k9c🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:<a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG" rel="noopener...
2/27/2023 • 22 minutes, 20 seconds
This Definitive Guide to Google Ads BOOK Is Yours…for FREE!
After 18 months of hard work, the definitive guide to Google Ads book is finally here!Google Ads is constantly evolving, making it more and more difficult for businesses to keep up.So, if you’ve dabbled with Google Ads and found yourself lost in space (or the internet)...Trying to stitch different online tutorials just to get the results you want.Then you know how hard it is to understand the complexities of Google Ads.That’s why we’ve created You VS Google: The (very) Unauthorized Guide to Google Ads.It’s an in-depth book designed to help anyone who wants to learn how to use Google Ads to its fullest potential.From setting up your first campaign to advanced targeting techniques, this book covers everything you need to learn to grow and scale your business with Google Ads.The best part? You can get it for FREE! Not a single penny…even for shipping.Watch the full video to find out how. If we’ve given you any value, we’d love to hear from you. Just send your video testimonials to:[email protected] you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers,...
2/25/2023 • 7 minutes, 49 seconds
The Secret to Solution 8's Success: 17 Lessons in 17 Years
We just turned 17 years and our awesome founder and CEO, Kasim Aslam, reveals the most significant lessons he learned along his journey through life and entrepreneurship. Kasim shares his 17 lessons in 17 years and he stresses the importance of the third Solutions 8 Core Value.Solutions 8 has grown exponentially over the years, but our core values and dedication to our clients remain.Thank you for making us the #1 Google Ads Agency in the World! 🖤💚🤍Related videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process: https://youtu.be/UHSDXkgLOb0 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I🔥 The Holy Grail of Marketing Funnels: https://youtu.be/jwqRED4d8Do 💣 This Definitive Guide to Google Ads BOOK Is Yours…for FREE! https://youtu.be/kzFpjdVvydA 0:00 Intro0:25 17 Things in 17 Years2:00 Entrepreneurship is NOT fulfillment5:32 Get really good at systems7:49 Recruiter & Banker8:57 If you can’t delegate EVERY task that takes place in your company, you don’t own a business, you own a job10:57 People are the most important part of business13:10 You should be the dumbest person who works for you16:03 Only do business with people you’d trust on a handshake16:57 Paper up anyway19:32 Life is too short to work with people who drain you 21:23 Niche down into excellence24:19 The corridor principle26:21 Get excited about problems! (and then melt them)28:31 Need help with Google Ads?<a...
2/23/2023 • 34 minutes, 41 seconds
Why Google Ads Attribution Is Failing and How to Work Around It
If Google is saying that your campaigns are failing, don’t believe it right away! John is here to help you understand the problem with Google Ads attribution and how you can track your Google Ads performance the right way.Google is losing its tracking capabilities- we’re noticing that remarketing is working a bit less, and first-click attributed networks are starting to work less efficiently, amongst many other discrepancies. That’s why going back to the Google Ads basics is becoming more important than ever. Watch this video now and learn how to get back on track with your Google Ads campaigns.Related videos:Google Ads Basics: https://www.youtube.com/playlist?list... How to Measure Success in Google Ads: https://www.youtube.com/playlist?list... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): https://youtu.be/7twVbanoDzA 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
2/21/2023 • 6 minutes, 25 seconds
Bing With ChatGPT Is Changing the Way We Search
Bing Search is about to get a lot more interesting with the integration of ChatGPT! In this video, Kasim breaks down the news. He shares what he knows about this new revolutionary way to search. He also dives into how this new integration will affect digital marketing and what it means for Google’s current dominance over search.This new and improved search engine will utilize cutting-edge artificial intelligence technology that could possibly provide answers to your most complex search queries in a snap. Or maybe Bing Search with ChatGPT would feel more like you're having a conversation with someone…we’ll have to wait and see.Nothing’s certain until the launch, but it’s safe to say that Bing Search with ChatGPT is changing the way we search.Mentioned Blog: Get ready for Bing Search with ChatGPT! https://medium.com/inkwater-atlas/get... Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: https://youtu.be/jZc1V9BsEbs🤖 AI in Google Ads: Is It Right for Your Business? https://youtu.be/J621ePiUULQ Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency,...
2/19/2023 • 5 minutes, 27 seconds
Maximize Google Ads ROI: Strategies for Conversion Path Optimization & Avoiding Over-Remarketing
John shares the danger of excessive remarketing, plus a quick tip for optimizing your conversion paths to maximize your Google Ads ROI.Learn why you should be cautious when it comes to remarketing and discover strategies to ensure your audiences are getting the most out of their interactions with your brand. Plus, get a quick tip for optimizing your conversion paths to avoid potential pitfalls. Unlock the secrets of successful marketing with Google Ads and ensure your customer journey is always heading in the right direction. Watch this video now!Related videos:💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:22 Too much remarketing can harm your Google Ads campaigns3:53 Quick tip when optimizing your conversion path5:09 Work with the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:<a...
2/17/2023 • 7 minutes, 38 seconds
ChatGPT and the Future of Digital Marketing: What You Need to Know
Kasim talks about ChatGPT- how it could impact the future of digital marketing, whether you should jump on board with this technology, and what you need to know before taking the plunge.Related videos:💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko🤖 AI in Google Ads: Is It Right for Your Business? https://youtu.be/J621ePiUULQ ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2kJoin John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/...
2/15/2023 • 6 minutes, 14 seconds
The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)
Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results. By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)6:49 The first indicator that you’re losing conversions14:55 Looking at the “All Cash In, All Cash Out” method24:18 Factors to consider when knowing your MER 34:06 Turning off Performance Max and running Standard Shopping instead43:18 Quick way to calculate MER Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information.
2/13/2023 • 55 minutes, 45 seconds
Conversion Paths: The Secret to Scaling Google Ads Campaigns
John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.Watch this video to learn about:- What conversion paths are- Why identifying and optimizing your conversion path is crucial to the success of your campaign- Average cost is not equal to average cost-per-click (CPC)- The power of equal marketingPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) https://youtu.be/baI1V4L6zs8🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 https://youtu.be/3p-hzIaZO98🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M 0:00 Intro0:36 Conversion Paths: The Secret to Scaling Campaigns3:23 Average cost is not equal to average CPC8:08 Why you should master your conversion path11:50 How to track your conversion path17:57 Massive amount of equal marketing20:26 Job opportunities in the best Google Ads agency on the planetJoin John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a href="https://www.youtube.com/watch?v=oXoFn7dUvL8&t=0s" rel="noopener...
2/11/2023 • 22 minutes, 1 second
Managing Performance Max Asset Groups and Campaign Overlap
John reveals how Performance Max campaigns share traffic and why this is a problem especially if you have a lot of asset groups. He then shares how you can manage this PMax issue.John shares his expertise on how to optimize your Performance Max campaigns for maximum success. He covers the important considerations for managing overlap between different PMax ads and asset groups. He also goes beyond the basics to share advanced strategies for tracking conversions and measuring the effectiveness of your campaigns. Whether you're a seasoned advertiser or just starting out, this video is packed with valuable insights and tips for improving your campaign performance.0:00 Intro 0:40 Managing Performance Max Asset Groups3:22 Why remarketing is an issue in Performance Max campaigns8:45 Creating a maximum of three asset groups in Performance MaxPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🕸️ Expert Tips for Managing Campaign Overlap in Google Ads | Google Ads Basics Part 4 https://youtu.be/xPCeRRAwdDI Got a specific topic you want John to cover? Let him know in the LIVE Google Ads deep dive every Friday (1 PM PT)! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you on Friday!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency <a...
2/9/2023 • 12 minutes, 7 seconds
What You Need to Know Before Running Local Ads
John shares what you need to know before running Local Ads- the pros, cons, why you should run them, and how you can run them with ease. He also shares how he explains to clients how local ads can help their business grow, and so much more!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:Google Ads For Local Businesses With Small Budgets: https://youtu.be/ZsYcP8KvJvQ👎 Local Campaigns Upgrades to Performance Max | Live Q&A to Scale Your Business Through Google Ads: https://youtu.be/HeebfNxsBYc😵💫 Why Local Services Ads (Lead Generation for Local Customers) Are Difficult To Scale | Live Q&A: https://youtu.be/9Ge2kxteT-YGot a specific topic you want John to cover? Let him know in the LIVE Google Ads deep dive every Friday (1 PM PT)! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you on Friday!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency https://www.starterppc.com where you can get Google Ads management for a fraction of the cost!🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
2/7/2023 • 5 minutes, 59 seconds
Guide to Tracking Conversions for Google Ads Supplementary Campaigns
John guides you through the steps to properly track conversions for your supplementary campaigns. He also shares the common mistakes with Google Ads conversion tracking and how you can avoid them.0:00 Intro0:33 Guide to Tracking Conversions for Google Ads Supplementary Campaigns 9:19 Setting up custom columns11:30 Work with the best Google Ads agency on the planet15:28 Keep this link handy!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Optimize your Video campaign for more conversions: https://support.google.com/google-ads...Got a specific topic you want John to cover? Let him know in the LIVE Google Ads deep dive every Friday (1 PM PT)! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you on Friday!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency <a...
2/5/2023 • 15 minutes, 32 seconds
Google Ads Account Optimization
Are you tired of seeing poor results from your Google Ads campaigns? In this video, John takes a deep dive into a Google Ads account to identify areas for optimization. From analyzing inactive products to understanding why they may still be showing up in remarketing efforts, John covers it all. Don't let your Google Ads account underperform any longer, watch now to learn how to optimize for success!0:00 Intro0:34 Google Ads Account Optimization5:53 Why an inactive product is still remarketing12:09 Work with the best Google Ads agency on the planetDo you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency https://www.starterppc.com where you can get Google Ads management for a fraction of the cost!🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead
2/3/2023 • 16 minutes, 27 seconds
Google Ads Data Demystified: Measure the Success of Your Campaigns Accurately
Are you struggling to make sense of your Google Ads data? It can be tough to understand how your campaigns are performing when the numbers just don't seem to add up. But don't worry - we're here to help! In this video, John will demystify Google Ads data and show you the best way to measure the success of your campaigns.Not only that, but he'll also share his expert insights on how to analyze your campaign results accurately using Analytics. And if you've been experiencing a discrepancy in your Google Ads data, he'll explain why this might be happening and how you can use data analysis to make better, more informed decisions. So hit play and let's get started!PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:How to Measure Success in Google Ads: https://www.youtube.com/playlist?list...👀 Are My YouTube Campaigns Working?! https://youtu.be/YqYAMJDZaok🚀 Google Ads Basics: How to Track Conversions https://youtu.be/KiPVfGWBtdg 🔥 Hack to Increase Conversions in Video Campaigns https://youtu.be/uiOkrQU_3Nc 0:00 Intro | Google Ads Data Demystified0:36 How to Measure the Success of Your Supplementary Campaigns Accurately6:05 Analyzing the Solutions 8 Google Ads account12:50 We’re missing 5X the leads reported on Google Ads?!15:24 Work with the best Google Ads agency on the planet17:48 Performance Max seems to make it difficult to analyze results easily20:05 Tool to use for data analysisDo you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a...
2/1/2023 • 21 minutes, 36 seconds
The Dark Side of GTINs: How They Can Harm Your Business
GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls. He also explains how using the same GTIN on Amazon and Google Shopping can benefit your business and when using SKUs instead is better. Whether you're a business owner or a Google Ads agency owner, this episode can give you the knowledge you need to use GTINs effectively.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss 🛒 Boost Sales With These Google Shopping Feed Optimization Tips: https://youtu.be/zi-EiSR6k9c🛒 Learn About GTINs for Google Ads With Shane Morris of GS1 US: https://youtu.be/j67Xq4GUnjM 0:00 Intro | The Dark Side of GTINs: How They Can Harm Your Business0:32 Guide to Using GTINs in Google Shopping 4:18 When not to use GTINs8:22 Benefits of using SKUs12:33 Using the same GTIN on Amazon and Google ShoppingDo you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency https://www.starterppc.com where you can get Google Ads management for a fraction of the cost!🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course:...
1/30/2023 • 11 minutes, 22 seconds
Boost Sales With These Google Shopping Feed Optimization Tips
In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns.John also shares the key factors to consider when optimizing your campaigns to manage overlap and advanced strategies for effectively tracking conversions. He also shares his insights on using data-driven attribution in multiple campaigns and effectively managing overlap with first-click and last-click attribution.If you haven’t seen the previous parts of the Google Ads Basics series, you can watch it here: https://youtube.com/playlist?list=PLp... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q🔥 Hack to Increase Conversions in Video Campaigns: https://youtu.be/uiOkrQU_3Nc 🚀 Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM0:00 Intro | Google Ads Basics0:39 Understanding Campaign Overlap6:02 The quality of the users on the other platforms directly affects your conversions9:45 Even email marketing affects PMax conversions13:33 What to keep in mind when using data-driven attribution in multiple campaigns20:55 Use first-click and last-click attribution to manage overlap21:16 Work with the best Google Ads agency on the planetDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a...
1/28/2023 • 22 minutes, 40 seconds
Learn About GTINs for Google Ads With Shane Morris of GS1 US
Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane Morris of GS1 US to explain the importance of GTINs and how they fit into the larger system of standards provided by GS1 US.Shane Morris is the Business Development Director in GS1 US and in this video, he starts by introducing GTINs and discussing their role in identifying products online. He then shares how to get a GTIN code for a new product and the benefits of using GTIN codes in Google Ads.He also talks about the other marketing platforms where GTINs from GS1 US are needed, as well as where you can learn more about GTINs and the GS1 US system.So if you're interested in learning more about GTINs and how they can help your eCom Google Ads campaigns, be sure to watch this video. Thanks for tuning in!Learn more about GS1 US here: https://www.gs1us.orgRelated video: GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss0:00 Intro0:34 Learn About GTINs for Google Ads With Shane Morris of GS1 US7:41 How to get a GTIN code for a new product12:12 Key benefit of the GTIN code in Google Ads15:45 Two most common GTIN types17:41 Work with the best Google Ads agency on the planet20:47 Other marketing platforms where GTINs from GS1 US are needed24:20 Where to learn more about GTINs and GS1 USDo you have a burning question about Google Ads that you’re dying to ask our Google Ads expert?🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT! Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you there! 👋This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022...
1/26/2023 • 24 minutes, 39 seconds
Click-through Rate (CTR) Explained: Your Quickstart Guide to Google Ads
Are you tired of low-performing Google Ads campaigns? Boost your return on investment by understanding your Click-through Rate (CTR). In this episode, you'll learn the following:- What CTR is and why it's crucial for successful Google Ads campaigns- The key factors that influence your CTR- How to calculate and track your CTR- The ideal CTR benchmarks- Other important metrics to monitor alongside your CTR- Advanced tools and strategies for improving your CTR and overall Google Ads performance- The downside of having a high CTR and how to avoid itDon't let poor CTR hold you back from reaching your advertising goals. Listen to this episode as our Client Manager, Mel, shares insider tips and tricks for maximizing your CTR and driving more qualified traffic to your website.Do you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads...
1/24/2023 • 6 minutes, 49 seconds
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
Are you trying to decide between running Google Ads or Facebook Ads for your business? It can be tough to know which platform is the best fit for your needs. But Regina is here to help!Regina Bellows, executive director of StarterPPC, shares the difference between Facebook Ads and Google Ads, which one you should run, when you should run both, and more to help you make the best choice. Plus, she shows actual Google Ads accounts with and without Facebook Ads and their effects on campaign performance.Get valuable insights on advertising, no matter your level of experience! This episode has something for everyone, so listen to it now!If you haven’t heard of StarterPPC, it’s our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank, check it out here: www.starterppc.com.Related videos:🫣 Facebook Ads INSIDE of Google Ads?! https://youtu.be/bm48TQlHynkFacebook Just Said, Officially, That I’ve Been Right This Entire Time! (iOS 14 Facebook Hack Update) https://youtu.be/RuONiX7RQ2Y💰 What Budget Is Too Small for Google Ads? https://youtu.be/mZf5S--h8x0💰 Performance Max for Small Budgets https://youtu.be/kFbKjSILv4w0:00 Intro0:30 Google Ads vs. Facebook Ads: Which Is Right for Your Business?2:20 Why Google Ads might not work without Facebook Ads and vice versa5:38 Actual Google Ads accounts that run with Facebook Ads10:09 Actual Google Ads accounts that do NOT run with Facebook Ads13:25 Work with the best Google Ads agency on the planetDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads...
1/23/2023 • 15 minutes, 22 seconds
Expert Tips for Managing Campaign Overlap in Google Ads | Google Ads Basics Part 4
In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns.John also shares the key factors to consider when optimizing your campaigns to manage overlap and advanced strategies for effectively tracking conversions. He also shares his insights on using data-driven attribution in multiple campaigns and effectively managing overlap with first-click and last-click attribution.If you haven’t seen the previous parts of the Google Ads Basics series, you can watch it here: https://youtube.com/playlist?list=PLp... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q🔥 Hack to Increase Conversions in Video Campaigns: https://youtu.be/uiOkrQU_3Nc 🚀 Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM0:00 Intro | Google Ads Basics0:39 Understanding Campaign Overlap6:02 The quality of the users on the other platforms directly affects your conversions9:45 Even email marketing affects PMax conversions13:33 What to keep in mind when using data-driven attribution in multiple campaigns20:55 Use first-click and last-click attribution to manage overlap21:16 Work with the best Google Ads agency on the planetDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything
1/22/2023 • 20 minutes, 42 seconds
Setting Campaign Goals and ROAS | Google Ads Basics Part 3
Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you.Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind, you won’t be able to measure the success of your campaigns or know where to allocate your resources.And in this episode, John shows you how to set effective goals for your Google Ads campaigns–from understanding what you (and your client) want to achieve to setting realistic target ROAS and measuring results. Listen to this episode now and you can also learn more about:- How any restrictive bidding strategy will stop ad spend- How increasing tROAS by 30% resulted in losing $10,0000 in ad spend and how John turned the situation around- Why your Google Ads CPA is NOT real- The main reason clients leave Google Ads agenciesPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Download your FREE ROAS Goal Calculator here: https://sol8.com/download-roas-goal-c...Related resources:🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3RhkHow to Calculate ROAS Using This ROAS Formula and Calculator: https://sol8.com/how-to-calculate-roas/ What Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4uc✋ You Need to STOP Doing This One Thing in Google Ads - It Killed Our 1200% ROAS: https://youtu.be/IEW1zjnpqfA0:00 Intro | Google Ads Basics0:29 Refresher for Maximize Conversion Value bidding strategy4:00 Goal setting and calculating your ROAS Goal11:06 Work with the best Google Ads agency on the planet13:20 Your Google Ads CPA is not realDo you have burning questions about Google Ads? 🔥 Ask our Google Ads experts in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋 Here's the link to our upcoming Dec 16 Google Ads Live Q&A: https://youtu.be/J621ePiUULQThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...
1/18/2023 • 13 minutes, 53 seconds
Guide to Creating Google Ads Seasonality Adjustments
Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales.Listen to this episode as our Director of Operations, Leandra Green, and our Google Ads Specialist, Cindy Marin, share how you can create seasonality adjustments, including the following:- What seasonality adjustments are- When to use seasonality adjustments- Common misconception of advertisers about seasonality adjustments- Important factors to consider when running seasonality adjustmentsRelated videos:💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns: https://youtu.be/93jjCTfE6gs🥷 Three FREE Tools To Spy On Your Competitors' Ad Copies: https://youtu.be/nYDz_q3CcVY 🚀 Google Ads Basics: How to Track Conversions: https://youtu.be/KiPVfGWBtdg 0:00 Intro0:35 How to Create Google Ads Seasonality Adjustments2:50 Black Friday online sales set a new record4:12 What are seasonality adjustments?6:29 Work with the best Google Ads agency on the planet10:15 Setting the conversion rate adjustmentDo you have burning questions about Google Ads? 🔥 Ask our Google Ads experts in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋 Here's the link to our upcoming Dec 16 Google Ads Live Q&A: https://youtu.be/J621ePiUULQAre you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to...
1/16/2023 • 11 minutes, 1 second
Hack to Increase Conversions in Video Campaigns
Listen to this episode to learn a simple hack that can help increase conversions and take your Google Ads campaigns to the next level. John reveals how focusing on your campaign's Engaged-view Conversion Window can make a huge difference in your results. He also does a deep dive on an account to show you how to track and measure your engaged-view conversions. Okay, this might not really be a "hack." Still, this tweak can help improve your Google Ads campaigns and be a great way to upsell. This knowledge can help you better understand variations (like how inbound search campaigns can get a YouTube video conversion), so you can optimize accordingly.Don't miss out on this valuable information- Listen to the episode now to learn how to hack your way to success with Google Ads!0:00 Intro0:38 Hack to Increase Conversions in Video Campaigns4:55 Tracking the engaged-view conversions9:55 How running video campaigns can increase conversionsRelated videos:👀 Are My YouTube Campaigns Working?! https://youtu.be/YqYAMJDZaok🎥 Guide to YouTube Targeting | Scaling Performance Max Campaigns for eCommerce Part 4 https://youtu.be/pWnnMilif3c💣 Google Ads UPDATE: Run Ads on YouTube Shorts https://youtu.be/AQx7sq7-rzI🧯 Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6 https://youtu.be/HlqENfVWj2o💰 Performance Max for Small Budgets https://youtu.be/kFbKjSILv4wDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...
1/14/2023 • 9 minutes, 21 seconds
How to Use Placement Exclusions in Performance Max Campaigns
Are you worried your ads are shown to the wrong people?Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target audience.And in this episode, our Google Ads Specialist, Kavita Singh, is here to help you with this step-by-step guide on how to use Placement Exclusions in your Performance Max campaigns.With Placement Exclusions, you have more control over where your ads show up. This means you can focus on the most significant websites and get better results for your campaigns. Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on...
1/12/2023 • 5 minutes, 24 seconds
Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report
Unsure how to create a GA4 Free-Form Exploration Report? Look no further!Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who want to gain insights into their website traffic and figure out where to focus their marketing efforts.By following this guide, you'll be able to uncover valuable insights that you can use to help improve your website traffic and ROI. So what are you waiting for? Listen to this episode and start creating your GA4 Free-Form Exploration Report today!Related video:📈 How to Analyze Website Traffic Using GA4 Acquisition Reports https://youtu.be/1sppZSIcU1s0:00 Intro0:37 Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report3:24 Adding dimensions and metrics5:58 Applying Nested rows9:14 Work with the best Google Ads agency on the planet10:22 Creating a custom segment Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Here's the link to our Dec 9 Google Ads Live Q&A: https://youtu.be/sKK2UX5YyY4Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube...
1/10/2023 • 11 minutes, 26 seconds
Understanding & Managing Your Google Ads Budget | Google Ads Basics Part 2
Are your Google Ads campaigns overspending? Luckily, John is here to help you manage your Google Ads budget by sharing everything from common mistakes advertisers make when setting budgets down to how the algorithm calculates the daily ad budget.Once you understand how your ad budget is calculated, it will be easier to set a realistic budget, stay on track, and make sure you're not wasting money on ads.This is the second part of the Google Ads Basics series, if you haven’t seen the first part where John shares the basics of conversion tracking so you can set yourself up for success, you can watch it here: https://youtu.be/KiPVfGWBtdgPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfaw😭 Why It Can Be Difficult to Manage Budgets Inside of Google Ads https://youtu.be/Kx7ICoLiZ7o💰 Performance Max for Small Budgets https://youtu.be/kFbKjSILv4w0:00 Intro | Google Ads Basics Part 20:40 Understanding & Managing Your Google Ads Budget2:27 What to look into if you’re under or overspending 6:07 Work with the best Google Ads agency on the planet7:51 When your ad budget resetsDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Here's the link to our Dec 9 Google Ads Live Q&A: https://youtu.be/sKK2UX5YyY4Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
1/8/2023 • 8 minutes, 27 seconds
Google Ads Basics: How to Track Conversions
John takes you back to the basics of Google Ads to set the foundation for successful campaigns. To start this series, he talks about the lifeblood of every automated bidding strategy- conversion tracking.Do you want to succeed with your Google Ads campaigns?Who doesn't?! But to do that, you need to make sure you're tracking conversions correctly. In this episode, John goes over the basics of conversion tracking so that you can set yourself up for success.Without accurate conversion tracking, it's impossible to know whether or not your campaigns are successful. That's why it's so important to get this step right- if you're not tracking conversions, you're flying blind! Luckily, John is here to help make it easy for you. So listen to this episode now to learn more about: - Why conversion tracking is important for your Google Ads campaign - What is being counted and how it’s being counted- Good conversions sources- The best way to track conversions- Mistakes to avoid when tracking conversions- The step you should not miss if you don’t want a failed Google Ads campaignPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:36 Google Ads Basics: Conversion Tracking2:59 Segment by conversion action5:31 Why Google Analytics is not a good conversion source9:13 Setting your click-through conversion windowAre you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Here's the link to our Dec 9 Live Q&A: https://youtu.be/sKK2UX5YyY4This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices,...
1/6/2023 • 15 minutes, 25 seconds
How to Analyze Website Traffic Using GA4 Acquisition Reports
Smruti, our Junior Google Ads Specialist is here to walk you through how to analyze your user and traffic acquisition using GA4 acquisition reports.GA4 acquisition reports can be really helpful in understanding where your users are coming from, what channels are most effective for you, and how to optimize your marketing campaigns.With this knowledge, you can focus on the channels bringing in the most valuable users as GA4 shows you which campaigns are driving traffic and conversions. You can then use the data to make informed decisions on which pages and campaigns to adjust so you can optimize for success.Listen to this episode now to learn how to use GA4 acquisition reports!Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... 0:00 Intro0:35 How to Analyze Website Traffic Using GA4 Acquisition Reports1:49 Acquisition Overview2:43 User Acquisition7:08 Work with the best Google Ads agency on the planet7:56 Traffic AcquisitionDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective...
1/4/2023 • 10 minutes, 46 seconds
3 FREE Tools To Spy On Your Competitors' Ad CopiesFormula fields should be configured in the field menu dropdown
Want to write better ad copies? You're in luck! Here are free tools you can use to write better ad copies and steal your competition’s conversions.It can be tough to know what works and what doesn't in ad copy. That's why it's important to see what your competition is doing and learn from their successes and failures.With the right research and tools, you can easily improve your ad copywriting skills and start converting more leads into customers. Listen to this episode now as our Client Manager, Carmen, and Copywriter, Ash share with you how they do competitor research for our clients and the free tools they use to spy on their ad copies.Free Download: Quick and Easy Guide To Turn Features Into Benefits https://sol8.com/download-quick-and-e...Related video:✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k0:00 Intro0:35 Three FREE Tools To Spy On Your Competitors' Ad Copies2:51 Differentiating your ad copy from that of your competitor’s3:49 1st free tool 5:33 2nd free tool7:05 3rd free toolAre you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
1/2/2023 • 10 minutes, 6 seconds
How to Analyze Your Real-Time ROAS Using The “Custom ROAS by Time” Column
Want to know how your campaigns are performing in real-time? Our Junior Google Ads Specialist, Smruti, is here to walk you through how you can do just that using the “Custom ROAS by Time” column in your Google Ads account.By adding a “Custom ROAS by Time” column, you can easily analyze your ROAS in real-time. This can be valuable for understanding when your campaigns are most and least effective.And with this data, you can make more informed decisions on when to adjust your bids or pause campaigns altogether. Having this information at your fingertips will help you optimize your Google Ads campaigns for maximum results.Listen to this episode now to learn how to add a“Custom ROAS by Time” column in Google Ads!Related videos:🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3RhkWhat Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4ucRelated blogs:Why Does My Spend Dip When I Use Target ROAS? https://sol8.com/ad-spend-target-roas/How to Calculate ROAS Using This ROAS Formula and Calculator: https://sol8.com/how-to-calculate-roas/The Performance Max Standard Operating Procedure for eCommerce: https://sol8.com/performance-max-sop-...Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing...
12/31/2022 • 6 minutes, 56 seconds
Tips to Boost Your Holiday Sales With Google Ads Campaigns
The holiday sale season has officially started with Black Friday and Cyber Monday! Whether you already started or you’re still planning your Google Ads campaigns for Christmas or any other holiday, here are three important optimization tips to boost your holiday sales!Listen to this episode as our Director of Operations, Leandra Green, and one of our Google Ads specialists, Cindy Marin, share how you can optimize your campaigns for success during the holiday season.Related Video:Google Ads Preparation for the Post-Holiday Shopping Season: https://youtu.be/2WL7Wzc6JwgAre you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: [email protected]. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... 0:00 Intro0:40 About Cindy Marin, one of our Google Ads specialists2:23 Three Tips to Optimize Google Ads for Holiday Sales6:17 Running multiple promotions at the same time7:21 Optimization tip #2 for Google Ads holiday sales11:16 Optimization tip #3 for Google Ads holiday sales16:53 Bonus tip to boost your holiday salesDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is...
12/29/2022 • 17 minutes, 29 seconds
The Difference Between Conversions And Conversions By Conversion Time
Unsure of the difference between "Conversions" and "Conversions By Conversion Time” and how to analyze the data? You’re not alone!Millions of business owners are using Google Ads to drive traffic to their websites-but many don’t understand how to use the data they collect. Luckily, Smruti, our Junior Google Ads Specialist, is here to help!In this episode, Smruti explains what "Conversions" and "Conversions By Conversion Time” columns mean and how you can use them to better understand your ad performance. We hope this information will help you improve your Google Ads marketing strategy and increase your conversions, listen the episode now!Related Video:💣 Google Ads Conversion Tracking Best Practices: https://youtu.be/Vis5PVSt1RkDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...
12/27/2022 • 6 minutes, 26 seconds
Best Practices to Maximize ROI With Google Ads Location Targeting
With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting.He shows you how to control your Google Ads campaigns so they can focus advertising on the people who are most likely to be interested in what you have to offer. He also shares how you can check the locations where you're getting traffic, and so much more.Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
12/25/2022 • 7 minutes, 22 seconds
How to Set Up Google Ads Conversion Tracking for WooCommerce Using GTM
Smruti, our Junior Google Ads Specialist, walks you through how to set up Google Ads conversion tracking for WooCommerce using Google Tag Manager (GTM).Setting up conversion tracking is an essential part of any successful campaign. Without it, you won’t be able to track how well your ads are performing or determine whether they’re driving conversions.Luckily, setting up Google Ads conversion tracking for WooCommerce is easy. In this guide, Smruti will walk you through the process step-by-step. So whether you’re a beginner or an experienced user, you can follow these instructions and start tracking conversions for WooCommerce in no time!Related video:🛍️ How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager: https://youtu.be/vxBNQxdJhZU0:00 Intro0:38 How to Set Up Google Ads Conversion Tracking for WooCommerce Using GTM6:05 Creating a new conversion action11:44 Work with the best Google Ads agency on the planet14:54 Check if the conversion tag is firing properlyDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH...
12/23/2022 • 12 minutes, 7 seconds
New Hack to Create SUCCESSFUL PMax Feed Only Campaigns
Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems! John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns.Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple steps today and see for yourself how they can help improve your business!PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related resources:The Performance Max Standard Operating Procedure for eCommerce: https://sol8.com/performance-max-sop-...📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q🧠 How to Structure Your Performance Max Feed Only Campaign | PPC Talks: https://youtu.be/UmrWbJl7l2ACatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Be a member of our channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems! John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns.Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple steps today and see for yourself how they can help improve your business!💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage...
12/21/2022 • 7 minutes, 34 seconds
Top-of-Funnel Marketing Why It's Risky in Google Ads
John explains why Top-of-Funnel (ToFu) marketing is risky in Google Ads, and how advertisers and Google Ads agencies can work around this challenge.In this episode, John also shares different ways you can structure your Top-of-Funnel campaigns so that you get the most leads for your buck without risking your entire budget.Watch this video now to learn more about:- Areas to check on your account before running Top-of-Funnel (ToFu) marketing- The campaign types that work well for ToFu marketing- Benefits of having an “exploratory” budget- Measuring ToFu marketing resultsPS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🚀 Building a Marketable Brand & Running Campaigns for a Brand That Lasts: https://youtu.be/4RmoQck-PS4🧲 Top-of-the-Funnel Marketing for Successful Lead Generation Ads | Lead Generation 101 Part 5: https://youtu.be/1cjecotLcmwThe Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k0:00 Intro0:40 Top-of-Funnel Marketing: Why It's Risky in Google Ads 5:43 The best top-of-funnel audiences8:16 How to get higher-quality leads12:09 Applying top-of-funnel marketing for local lead generation brands17:30 The importance of measuring the bottom funnel resultsCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
12/19/2022 • 17 minutes, 38 seconds
Building a Marketable Brand & Running Campaigns for a Brand That Lasts
If you want to build a successful brand that lasts, but you don't know where to start, John is here to help!In this episode, John talks about branding- how you can build a marketable brand, and how you can use brand campaigns and other methods of advertising to create an effective marketing strategy.Watch this video to learn more about:- Building a brand - How you can identify the campaigns that can work for your brand - Running Google Ads campaigns for brand awareness- Understanding the marketing funnel and what campaign types work best for each levelRelated resources:The Top Down Funnel & Mastering Google Ads With Kasim Aslam And John Moran Of Solutions 8: https://www.digitalmarketer.com/podca...The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0kThe Importance of Brand Campaigns With Performance Max: https://sol8.com/brand-campaigns-with...5 Key Advantages to Bidding on Brand Keywords: https://sol8.com/5-key-advantages-to-...0:00 Intro0:39 Building a Marketable Brand & Running Campaigns for a Brand That Lasts3:41 The bottom-up funnel9:06 Do you need to move up the funnel?12:57 Moving up to the middle of the funnel17:04 Work with the best Google Ads agency on the planet18:01 Campaign types for each level of the marketing funnelCatch Glen and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the...
12/17/2022 • 21 minutes, 26 seconds
How To Analyze Performance Max Campaign Data
Wondering where your Performance Max campaign is focusing? Smruti, our Junior Google Ads Specialist, is here to show you how to analyze Performance Max campaign data so you’ll know exactly which network it’s focusing on. Follow these simple steps and you’ll be on your way to understanding your Performance Max campaign data like a pro in no time! Then you can start making optimizations to easily improve your performance.Related videos:🏁 How to Steer Performance Max to the Network You Want | PPC Talks: https://youtu.be/BhW0f-RENFo📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c💔 Why Performance Max Fails | Learn From Our Mistakes: https://youtu.be/fAk2_1Nwxgk💳 Scaling Performance Max Campaigns for eCommerce Part 1: https://youtu.be/OIMwv6zi-x4🧲 YouTube Remarketing Strategy to Scale Your Performance Max Campaign: https://youtu.be/pGcJq6WiB3g0:00 Intro0:39 How to analyze your Performance Max Campaign data3:54 Determining how many impressions are from the Discovery and Display networks7:03 Work with the best Google Ads agency on the planetCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...
12/15/2022 • 8 minutes, 37 seconds
Google Ads Conversion Tracking Best Practices
Conversion tracking is essential for measuring the success of your Google Ads campaigns. That’s why Smruti, our Junior Google Ads Specialist, is here to help you by sharing the best practices for setting up conversion tracking for eCommerce.Without conversion tracking, you won’t be able to tell which campaigns are driving traffic and sales to your website. Once you have conversion tracking set up, you can use the data to improve your campaigns and increase ROI. listen this episode to learn how to set up your conversion tracking properly with the right settings, how you can avoid wasting time and resources tracking duplicate conversions, and so much more.Related videos:🛍️ How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager: https://youtu.be/vxBNQxdJhZUConversion Tracking in Google Ads (What It Is And Why It's Important): https://youtu.be/P1L6J-PXrV8Meet the Guy That Invented Conversion Tracking in Google Ads! https://youtu.be/kueWgpTj6DI0:00 Intro0:37 Google Ads Conversion Tracking Best Practices4:02 One major mistake you should not make when importing conversions7:39 Best practices in setting up your conversion window10:39 Choosing your attribution modelCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing...
12/13/2022 • 13 minutes, 42 seconds
Why PMax Feed Only Campaign is NOT Part of the Account Build SOP for eCommerce
John shares why Performance Max Feed Only campaign is not part of the General Account Build SOP for eCommerce they created. He also shares the negative effects that this campaign can have on your account, and so much more.Listen the episode now to learn more about how to build a successful Google Ads campaign for your eCommerce store. If you haven’t watched the first part where John reveals the SOP and shares how to use it, you can watch it here: https://youtu.be/uDbje0ey75QPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:30 Why PMax Feed Only Campaign is NOT Part of the Account Build SOP for eCommerce4:00 Long-term consequences of running PMax Feed Only campaigns12:34 Job opportunities in the best Google Ads agency on the planetCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim...
12/11/2022 • 17 minutes, 18 seconds
General Account Build SOP for eCommerce
Access the General Account Build Standard Operating Procedure (SOP) for eCommerce here: https://miro.com/app/board/uXjVPYfAovg=/As Performance Max “takes over” Google Ads, it doesn’t necessarily mean you should only run PMax campaigns. There are other campaigns that might be well-suited for your business. That’s why John and our Google Ads strategists created a general account build SOP for eCommerce with the following goals:- To keep PMax at or below 20% of the monthly account ad spend- To build other areas or campaigns that can help maximize the Google Ads account’s successIn building the SOP for eCommerce, they looked into the campaign risks due to the influence of omnichannel, as well as other key considerations to take into account. And in this episode, John reveals the SOP and walks you through how to use it so you can start your Google Ads account for eCommerce the right way.Related videos:💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzI🧲 Audience Targeting for YouTube Ads & Linking YouTube to Google Ads: https://youtu.be/Qprks894w2Y📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c0:00 Intro0:39 General Account Build SOP for eCommerce4:54 The risks of omnichannel10:53 Running Branded Search campaigns15:55 Should you still add dynamic remarketing campaigns with PMax?18:53 Want to work with the best Google Ads agency on the planet?22:45 Example for using the general account build SOP for eCommerceCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from...
12/9/2022 • 21 minutes, 2 seconds
Factors to Consider Before Running YouTube Video Ad Sequence Campaigns With Performance Max
To effectively run YouTube Video Ad Sequence campaigns with Performance Max, there are several key factors to consider. And John talks about what those factors are in this video.Some of these factors include conversion tracking and time lag, among others. Listen this episode know to learn more so you can set your YouTube and PMax ads up for success.If you haven’t listened the first part of this guide series where John talks about how to build a YouTube Video Ad Sequence campaign for your business in 2022, you can watch it here: https://youtu.be/sTLskEr4keIPS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:36 Factors to Consider Before Running YouTube Video Ad Sequence Campaigns With PMax4:40 What is your time lag?11:43 Set up your own conversion tracking beforehand13:13 Do you want to work with the best Google Ads agency on the planet?Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR...
12/7/2022 • 15 minutes, 7 seconds
How to Create a YouTube Video Ad Sequence Campaign for 2022
John walks you through how to build a YouTube Video Ad Sequence campaign for your business in 2022. Listen this episode to learn how to create a sales narrative that can speak directly to your target audience and convert them into paying customers.Ad Sequence campaign allows you to create a story through a series of videos. And when set up correctly, this can help you connect with your customers easier with the goal of moving them down your sales funnel.0:00 Intro0:33 Building a YouTube Video Ad Sequence Campaign for 20224:50 Inventory type: Expanded inventory8:35 Frequency capping sequence13:03 Job opportunities in the best Google Ads agency on the planet17:20 Don’t set your Google Ads time zone like thisCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...
12/5/2022 • 18 minutes, 48 seconds
How To Set Up GA4 eCommerce Tracking For Shopify Using Google Tag Manager
In this step-by-step guide, learn how to set up Google Analitycs 4 eCommerce tracking for your Shopify Store using Google Tag Manager.By setting up GA4 eCommerce tracking, you can accurately measure the performance of your online shop and make data-driven decisions to improve your sales and conversions.With this data, you'll be able to make informed decisions about what products to keep in stock, optimize your digital marketing strategy, and more. Don't miss out on this valuable information, set up your GA4 eCommerce tracking with Smruti today!Datalayer Code For GA4: https://docs.google.com/document/d/1D...Related videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💳 How to Set Up Dynamic Remarketing Tag for Shopify Using GTM: https://youtu.be/KmO9KiAsXks💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI 🛍️ How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager: https://youtu.be/vxBNQxdJhZU0:00 Intro0:37 How To Set Up GA4 eCommerce Tracking For Shopify Using Google Tag Manager3:54 Creating a new tag7:31 Code for snippet15:46 Checking if data layer and tags are fired18:48 Job opportunities at Solutions 820:13 Creating a GA4 event tag23:14 Checking set up on Google Analytics 4Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google...
12/3/2022 • 18 minutes, 51 seconds
Audience Targeting for YouTube Ads & Linking YouTube to Google Ads
Wondering how to target your YouTube Ads audiences for better conversion tracking? John is here to show you how! He also shows you how to track if a person saw your YouTube Ad and converted through your branded terms, link your YouTube account to Google Ads, and why "Unknowns" in your demographics audience segment are so important.Once you've mastered audience targeting, you'll be able to create more effective ads that reach the right people. Increased conversions mean more business for you-so don't miss out on this valuable information! Listen to the episode now. John shares how to build your YouTube Ads audience targeting for improved conversion tracking. He also shares how you can track if a person saw your Youtube Ad and converted through your branded terms, how to link your YouTube account to Google Ads, and why you should consider “Unknowns” in your demographics audience segment.PS: This epsiode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:36 Audience Targeting for YouTube Ads to Improve Conversion Tracking3:27 How to link a YouTube account to your Google Ads account5:49 YouTube Ads audience segment9:56 Do you want to work with the best Google Ads agency in the world?13:00 Your demographics include your unknownsCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
11/30/2022 • 14 minutes, 48 seconds
How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager
In this step-by-step guide, Smruti shows you how to set up Google Ads Enhanced Conversions for your Shopify store using Google Tag Manager.Once you've completed the setup, you'll be able to see all of your conversion data in one place. This makes it easy to track your conversions and get a better understanding of how your ads are performing. You can then apply this knowledge to make informed decisions to optimize and improve your campaigns.Updated Purchase Event & Data Layer: https://docs.google.com/document/d/1c... Related videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💳 How to Set Up Dynamic Remarketing Tag for Shopify Using GTM: https://youtu.be/KmO9KiAsXks💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI 0:00 Intro0:42 How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager7:32 Checking if Gads conversion tag is firing properly14:33 Work with the best Google Ads agency in the world18:39 Making a test purchase to ensure proper setup21:41 Where to check your enhanced conversion dataCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads...
11/29/2022 • 11 minutes, 55 seconds
The Best Google Ads Tool for Video Creation and How to Use It
We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utilize.But now, with Google’s new video creation tool, you don’t have to be a video expert to create high-quality video content for your Performance Max campaigns!And in this episode of GAds Girls, Client Management Team Lead, Andrew, joins Mel to walk you through how to use the video creation tool inside the Asset Library to create quick and engaging content for your campaigns!0:00 Intro | The Best Google Ads Tool for Video Creation and How to Use It0:39 Why you should use the Google Ads video creation tool 6:13 The Google Ads video creation tool is not just for PMax a ds10:40 Creating a video for Performance Max 16:06 Video preview22:35 Need help scaling your business with Google Ads?Related resources:How to Create Awesome Video Scripts for YouTube Ads (FREE Templates!) https://sol8.com/youtube-ads-video-sc...✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2kValue BOMB! Free YouTube Video Scripts for YouTube Ads: https://youtu.be/f8g5iMHrOIUCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC...
11/27/2022 • 20 minutes, 34 seconds
Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center
Black Friday and Cyber Monday are just around the corner, and that means it's time to start preparing your Google Ads and Merchant Center promotions!Learn from the pros! In this episode, GAds Girls Mel, Leandra, and Carmen talk about how to set up your BFCM ads for success. They cover everything from promotion extensions on Google Ads to creating promotions on Google Merchant Center.By following their pro tips, you can make sure your BFCM ads are approved by Google, set them up to reach as many customers as possible, and increase your chances of making a sale. So what are you waiting for? Listen to the episode now!Merchant Promotions Quick Guide: https://docs.google.com/document/d/1b...Related Videos: Using Google Ads For Black Friday & Cyber Monday: https://youtu.be/B_3K13mfOfQ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k🤔 Five Things to Consider Before Running Google Ads: https://youtu.be/vNfCkIvxoXk 0:00 Intro0:32 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center7:08 How to set up promotion extensions on Google Ads10:29 Job opportunities in the best Google Ads agency on the planet11:37 How to set up promotions on Google Merchant Center (GMC)Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the...
11/25/2022 • 15 minutes, 7 seconds
What Budget Is Too Small for Google Ads?
Regina answers one of the most common questions she gets asked when advertising with Google Ads- "What is the minimum budget recommended to get started with Google Ads?"Regina Bellows, executive director of StarterPPC, discusses the main factors that go into determining your ad budget, and how it can affect your conversions. She also provides examples of small-budget accounts and their ad performance for the first 30 days.If you haven’t heard of StarterPPC, it’s our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank, check it out here: www.starterppc.com.Related videos: How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfaw 🤕 Growing Pains: Scaling Brings Costly Conversions: https://youtu.be/ehZN9Ss0TrM 💰 Performance Max for Small Budgets: https://youtu.be/kFbKjSILv4w 0:00 Intro0:38 What Budget Is Too Small for Google Ads?5:50 Finding the minimum budget8:22 Work with the best Google Ads agency in the worldCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...
11/23/2022 • 12 minutes, 45 seconds
YouTube Advertising Target Frequency Campaigns
Do you need to target your target audience multiple times through your ads but you have a limited budget? Then, YouTube Target Frequency ads might be for you! And in this episode, John shares what YouTube Target Frequency ads are, how they work, how you can use them, and the pros and cons of running them.0:00 Intro0:34 YouTube Advertising Target Frequency Campaign7:32 Do you want to work with the best Google Ads agency on the planet?8:43 How do you use YouTube Target Frequency ads?Related videos:👀 Are My YouTube Campaigns Working?! : https://youtu.be/YqYAMJDZaok 💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzIValue BOMB! Free YouTube Video Scripts for YouTube Ads: https://youtu.be/f8g5iMHrOIU🧯 Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6: https://youtu.be/HlqENfVWj2oCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find...
11/21/2022 • 12 minutes, 17 seconds
How to Set Up Dynamic Remarketing Tag for Shopify Using GTM
Watch this step-by-step guide on how to set up Google Ads Dynamic Remarketing Tag using Google Tag Manager.Smruti doesn’t only guide you through the setup, but he also helps you make sure you’re data layer and tag are working properly, and he shares the codes for the snippet and Add to Cart.Data Layer Link: https://docs.google.com/document/d/1x...0:00 Intro | How to Set Up Dynamic Remarketing Tag for Shopify Using Google Tag Manager0:41 Prerequisites to set up Google Ads dynamic remarketing tag5:47 Code for Add to Cart9:37 How to check if your data layer is passing the correct values17:00 Set up Triggering19:49 Check if the tag is firingRelated Videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing...
11/19/2022 • 17 minutes, 15 seconds
Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads
Are you looking to write amazing ad copy that will grab attention and encourage your prospects to take action? If so, you're in luck! Plus, you'll meet more of the GAds Girls! Our Client Manager, Carmen, and Copywriter, Ash, are experts when it comes to writing engaging ad copy. And they're here to share three tips to help you write ad copy that will get results. They also share a bonus tip for Performance Max campaigns that will help you determine if your ad copy is working or not. That way, you can keep track of what needs improvement and where to pour your budget to get more conversions. So watch the video now!Related videos:🔥 Introducing Our New Solutions 8 Series: Gads Girls With Mel & Leandra: https://youtu.be/5V7bwM8_fXw🤔 Five Things to Consider Before Running Google Ads: https://youtu.be/vNfCkIvxoXk ✅ The 5 M's of a Marketing Plan: https://youtu.be/4FCAvZGbSzw Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us
11/17/2022 • 7 minutes, 11 seconds
Five Things to Consider Before Running Google Ads
There's no doubt that Google Ads can be a powerful tool for businesses of all sizes. However, before diving in and running ads, there are a number of things to keep in mind before diving in and running ads.That’s why Solutions 8 Client Manager, Mel, and Director of Operations, Leandra, are here to share the five key areas businesses often overlook before diving in and running ads.By considering these five points before running Google Ads, you can maximize the effectiveness of your campaigns and avoid wasting resources so you can easily make a profit.Related videos:🔥 Introducing Our New Solutions 8 Series: Gads Girls With Mel & Leandra: https://youtu.be/5V7bwM8_fXw✅ The 5 M's of a Marketing Plan: https://youtu.be/4FCAvZGbSzw0:00 Intro | GAds Girls Episode 20:36 Five Things to Consider Before Running Google Ads1:38 #12:38 #24:07 #38:37 Tool to check what’s going on on your website10:02 #412:04 #5Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today:...
11/15/2022 • 12 minutes, 53 seconds
New Gmail Features You Need to Know About
Newsletters, announcements, and more - Gmail now provides templates to make your email marketing look great! And Ari, Solutions 8 Knowledge Manager, is here to share what they are, where to access them, and how you can use them.Whether you’re announcing a sale, promoting a new product, or just keeping your customers up-to-date, the new Gmail templates will help you do it in style. Creating beautiful and engaging emails is easier than ever before. So why wait? Watch this video to learn how to use the new templates to create professional-looking emails in minutes. No design skills required!0:00 Intro | New Gmail features you need to know about0:40 New Gmail Feature No. 15:27 New Gmail Feature No. 2Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn:...
11/13/2022 • 9 minutes, 22 seconds
Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6
Worried about getting spam leads from your YouTube ads? John is here to show you how to identify them and he then offers tips on what you can do about them. Lead generation is key for any business, but in this age of click farms and fake traffic, it can be tough to figure out which leads are worth pursuing and which ones you should ignore. But with the right tools and knowledge, you can streamline your lead generation process and improve your bottom line. Starting with this video, you'll be able to focus your efforts on quality leads and get the most out of your ad budget as John walks you through the process step-by-step so that you can avoid wasting your time and money on leads that won’t convert.Watch the video now and learn how to protect your business!This is the last part of Lead Generation 101 and if you haven’t watched the previous parts of yet, you can watch them here:https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 60:38 Managing Spam Leads on Your YouTube Ads4:10 Work with the best Google Ads agency in the world4:50 Metrics that indicate spam leads6:03 Best way to measure customer intent7:18 When to shut off your remarketing campaignRelated videos:🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...
11/11/2022 • 9 minutes, 9 seconds
The Holy Grail of Marketing Funnels
With the holy grail of marketing funnels, moving potential customers through your sales process is easier than ever! Follow these simple steps and you'll be on your way to increased sales in no time.In this episode, Kasim is going to teach you everything you need to know about how to easily build awareness, move people from awareness to consideration, and then move them from consideration to purchase. The holy grail of marketing funnels may sound complicated but it’s simple and easy to follow- it takes away all the pressure of figuring out how to define an entire funnel.So whether you're just starting out in business or you're looking to improve your current marketing strategy, listen for some helpful tips to help you achieve success.Related videos: 🔻 Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max: https://youtu.be/HddwjMcQtnk👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process: https://youtu.be/UHSDXkgLOb0 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I0:00 Introduction | The Holy Grail of Marketing Funnels0:37 Kasim reveals the foolproof marketing funnel that industry experts follow3:10 The top of the funnel7:52 The middle of the funnel10:56 The bottom of the funnelCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a...
11/9/2022 • 12 minutes
The Future of Paid Traffic with Patrick Gilbert of AdVenture Media Group
Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.Purchase Event & Data Layer Link - https://docs.google.com/document/d/1P...0:00 Intro0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager4:10 Code for checkout page tracking10:25 Are you having trouble with Google Ads?17:25 How to check if your conversion tag is workingRelated Videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
11/7/2022 • 34 minutes, 55 seconds
How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager
Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.Purchase Event & Data Layer Link - https://docs.google.com/document/d/1P...0:00 Intro0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager4:10 Code for checkout page tracking10:25 Are you having trouble with Google Ads?17:25 How to check if your conversion tag is workingRelated Videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
11/5/2022 • 13 minutes, 15 seconds
Google Ads - Difference Between PMax Feed Only and Smart Shopping Campaigns Weekly Google Ads Live Q&A -
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚Join our channel to get access to perks, including the Live Q&A member chat.For now, you can watch the replay where Kasim and John share the differences between PMax Feed Only campaigns and Smart Shopping campaigns, how to prepare for Black Friday & Cyber Monday, their thoughts on the new PMax update regarding “Automatically created assets”, and so much more!0:00 Weekly LIVE Q&A To Scale Your Business through Google Ads - Oct 72:50 If you’re going to do lead gen for real estate investors, would you do PPC (no pmax) or YouTube?7:33 Is there some kind of synergy if you were to run PPC and YT ads for the same lead gen?11:21 Differences between PMax Feed Only and Smart Shopping campaigns 14:41 Preparing for Black Friday & Cyber Monday campaigns with Performance Max23:40 Are negative keywords coming to Performance Max campaigns?31:37 Automatically created assets in PMax40:55 Are there any other tools for tracking that should be used or is the Shopify Google API enough? 45:12 Do you have a preference for conversion tracking - adding the codes to the site or importing from an Analytics source?53:43 Click bots and fake traffic cost online advertisers billions of dollars every yearRelated videos:💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko🛒 Ways to Increase Average Order Value (AOV) Part 1: https://youtu.be/EU-ZyipA318This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...-------------------------------------------------- Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course:...
11/3/2022 • 44 minutes, 6 seconds
Top-of-the-Funnel Marketing for Successful Lead Generation Ads | Lead Generation 101 Part 5
In the latest installment of Lead Generation 101, John shares the best ad types and strategies for top-of-the-funnel marketing when it comes to lead gen. He also dives deep into the misconceptions advertisers have about the sales funnel for lead gen so you can avoid falling into that rabbit hole and losing quality leads.Watch this video to learn more about:- Why your ad content is more important than your audience- The importance of measuring your ad performance and knowing where your customers are in your sales funnel- Why John uses YouTube ads for top-of-the-funnel marketing- How YouTube ads work for mass marketingIf you haven’t watched the previous parts of Lead Generation 101 you can watch them here:https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 50:35 Top-of-the-funnel marketing for successful lead gen campaigns4:46 Work with the best Google Ads agency in the world7:28 The importance of measuring your ad performanceCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...
11/1/2022 • 9 minutes, 3 seconds
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year
In this eye-opening video, Kasim takes a closer look at how click bots and fake traffic are costing online advertisers billions of dollars every year.Online advertising is big business, and it's only getting bigger. Unfortunately, that also means more and more people are trying to take advantage of the system by creating fake traffic. SearchEngine Journal released a news article about the study by the University of Baltimore. The study results estimated PPC fraud costs businesses $35 billion globally in 2020 alone.With the surge of click bots and fake traffic, Google is essentially selling advertisers poisoned traffic. What’s worse is they’re refusing to acknowledge that there’s a problem. Read the SearchEngine Journal News article here: https://www.searchenginejournal.com/c... Related Video: 🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4 0:00 Introduction 0:37 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion4:15 Is this data reliable though?10:10 90% of the leads in Performance Max campaigns are spam leadsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...
10/30/2022 • 10 minutes, 11 seconds
How to Import High-Quality Leads from HubSpot or GHL to Google | Lead Generation 101 Part 4
Are you looking for a way to identify high-quality leads and import them from HubSpot or GHL into your Google Ads account? Watch this video and learn how!In just a few simple steps, you'll be able to start importing your leads like a pro. Plus, John shares the factors to consider when identifying high-quality leads, the importance of choosing and setting up your data attribution model, and how to count your valid conversion actions.If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 40:37 How to Import High-Quality Leads from HubSpot or GHL to Google4:48 John’s added conversion action with quality leads from Salesforce6:58 Job opportunities in the best Google Ads agency in the world11:09 Sales dictate your optimizations, not leads!Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our...
10/28/2022 • 12 minutes, 27 seconds
New Google Analytics Feature for PMax - View Conversion Data by Channel -Shopping vs Search
As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you’re trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics!Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsperformancemax #googleperformancemax
10/26/2022 • 6 minutes, 8 seconds
Lead Form Best Practices to Maximize Your Conversions | Lead Generation 101 Part 3
John reveals how he creates effective lead forms to maximize conversions. From using the right fields to asking for the right information, he shares all his lead form best practices so you can get more leads through your door!If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 30:35 Lead Form Best Practices to Maximize Your Conversions7:57 Work with the best Google Ads agency in the world10:38 What effective lead gen forms can do for you and your business16:14 Why you should use broad match keywords to scale your lead gen adsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS...
10/24/2022 • 16 minutes, 12 seconds
Scaling Your Lead Gen Ads With Broadomation Lead Generation 101 Part 2 -
Here’s how John scales lead generation campaigns with broadomation- broad match keywords + automation (smart bidding).In the second part of our series on Lead Generation 101, John shares what broadomation is, how to run it for successful lead gen ads, and the next steps to take and strategies to apply after using broad match with smart bidding.If you haven’t watched Part 1 of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, you can watch it here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 20:35 Scaling your lead gen ads with broadomation4:00 How John increased a client’s ROAS 4X with broadomation8:25 Job opportunities at Solutions 813:37 When to switch from exact phrase match to broad matchRelated Videos:🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGs🔎🔎 Bidding Strategies for Broad Match Keywords Part 2: https://youtu.be/Ml-IxTJoEQ4 Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...
10/22/2022 • 14 minutes, 5 seconds
Google Ads- Lead Generation 101 Why Your Lead Gen Ads Are Failing and How to Fix Them
Struggling to scale your lead generation? You're not alone. Most businesses face the same challenge when it comes to lead gen. That's why John is here to share his best practices so you can break through and start generating more leads than ever before.In this series, Lead Generation 101, John reveals the important concepts, and tried and tested strategies for effective lead generation campaigns in Google Ads. This way, you can easily improve your lead gen campaigns and see better results from your investment.In the first part of this series, John shares why scalability is difficult in lead generation, the common mistakes advertisers and agencies make when running lead gen, and what you should do instead.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 10:37 Why your Lead Generation Ads are failing3:25 What you need to have for successful lead generation ads6:40 Do you want to work with the best Google Ads agency on the planet?8:17 The importance of analyzing your sales cycleCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE...
10/20/2022 • 10 minutes, 47 seconds
Top-of-the-Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet -
The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!Watch this video to learn more about:- Why you should focus on new customer acquisition for top-of-the-funnel marketing- Ways for effective audience segmentation for TOF marketing- Why the best Google Ads strategists recommend data-driven attribution- The bidding strategies and best audience signal to use for TOF marketing- The importance of setting your goals first 0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet0:40 Caden’s best practices for top-of-the-funnel marketing4:30 Onkar’s strategy to boost brand awareness8:54 Usama’s Top of Funnel Marketing strategy using YouTube and Display campaigns11:15 Do you want to work with the best Google Ads agency on the planet?15:13 Susmita’s best practices for audience segmentation17:03 Efe’s strategy for running YouTube ads using your existing audience data21:29 Don’t forget to include your unique selling proposition in your marketing campaignsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
10/18/2022 • 14 minutes, 1 second
Expert eCommerce Website Optimization Tips With Matthew Stafford of BuildGrowScale.com
Scale your eCommerce business with the best website optimization tips from Matthew Stafford of the behind-the-scenes growth partner to some of the most successful eCommerce brands on the planet- Build Grow Scale™.Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours!He also breaks common eCommerce myths that are hurting your sales, shares how to set up your site from the eCommerce business blueprint he has built over the years of helping clients scale, and so much more.Watch this video to learn more about the following:- Fixing your homepage first won’t result in the most profit- Your main menu navigation should be money-making links- How to increase trust and build a relationship with your customers- Search is 10% of your traffic and 30% of your sales- 40% of users don’t scroll so you should apply that knowledge to your site- Bounce rate matters- Why online site catalogs don’t convert- Proceeding to the checkout page right away can lose customersConnect with Build Grow Scale now! https://buildgrowscale.com/Build Grow Scale on YouTube: https://www.youtube.com/c/BuildGrowScaleConnect with Matthew Stafford: [email protected]:00 Intro | Expert eCommerce Site Optimization Tips0:43 Matthew Stafford of BuildGrowScale.com3:17 The importance of being in a community6:16 Your homepage is not built to sell12:05 You need a search bar even if you only have four products15:22 Look at your bounce rate20:20 Site speed is a huge factor when it comes to conversion rate28:12 Why your purchase buttons should be unique34:23 How to work with Build Grow Scale™Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...
10/16/2022 • 33 minutes, 55 seconds
YouTube Remarketing Strategy to Scale Your Performance Max Campaign -
John walks you through an advanced remarketing strategy for your YouTube Ads, how you can run YouTube Ads without videos of your own, and so much more.This is the last part of the guide to scaling Performance Max campaigns for eCommerce. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce0:43 YouTube remarketing with feed to channel-engaged users3:58 Pre-fill options and membership duration settings8:33 Build audiences and target them proactively11:06 You can use any public video for your YouTube AdsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here...
10/14/2022 • 12 minutes, 22 seconds
Guide to YouTube Targeting with Performance Max
In the fourth part of the guide to scaling Performance Max campaigns for eCommerce, John shares a granular targeting guide for YouTube, how he does audience segmentation on YouTube to discover new audiences and achieve your ROAS goals, and so much more. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce0:41 Audience segmentation for YouTube6:07 Work with the best Google Ads agency on the planet13:34 Guide to YouTube TargetingDownload Granular’s Guide to YouTube Targeting Infographic here: https://granularmarketing.com/youtube...Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a...
10/12/2022 • 14 minutes, 9 seconds
The Truth About Performance Max: It’s Not About Who You’re Selling To
Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals.In this video, Kurt explains why marketing is not about who you’re supposed to be selling to, but rather, it’s about who could potentially buy from you. He also shares two examples of how businesses were able to boost their profitability thanks to this understanding.0:00 Introduction | The Truth About Performance Max: It’s Not About Who You’re Selling To1:04 The fundamentals of marketing2:21 Taking a step back to prepare the jump forward to Performance Max7:33 How a small shift can scale your businessCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...
10/7/2022 • 15 minutes, 7 seconds
Understanding Affinity Audiences Targeting to Scale Your Performance Max Campaign
John breaks down affinity segments, and how you can use this audience targeting type to boost brand awareness and target the right audiences in scaling your Performance Max campaigns. He also shares a low-cost experiment you can run to target audiences already interested in your products. This is the third part of the guide to scaling Performance Max campaigns for eCommerce.If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:09 About affinity segments audience targeting5:20 Do you want to work with the best Google Ads agency in the world?6:00 Explore your in-market and affinity audiencesCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND...
10/5/2022 • 9 minutes, 24 seconds
How to Structure Your Performance Max Feed Only Campaign | PPC Talks
If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns.Performance Max Feed Only campaign is just what it sounds like; it’s a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign's targeting is modified to function like Smart Shopping.Watch Efe, Onkar, and Usama as they discuss:- Factors to consider when creating a Performance Max Feed Only campaign- The importance of checking your product reports in PMax- How to identify the products to include in your PMax Feed Only campaign- Why controlling your budget is now the key to successful campaigns- The minimum number of products you should include for PMax Feed Only0:00 Intro | How to Structure Your Performance Max Feed Only Campaign1:14 Efe’s Performance Max Feed Only campaign strategy 6:35 Onkar’s Performance Max Feed Only campaign strategy 10:05 Usama’s Performance Max Feed Only campaign strategy 13:43 Launching a separate PMax campaign with your underperforming products14:29 Adjusting your budget is now the key to scaling your campaign17:53 Should you leave the products running in your original PMax campaign?23:19 When to incorporate PMax Feed Only campaigns for new accounts25:25 Experiment by splitting your collection types❓❓❓ Got questions? Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google
10/3/2022 • 23 minutes, 18 seconds
PMax Update: Google Will Now Choose Your Landing Page AND Write Your Content
The most important part of your ads will now be in Google’s hands when Final URL expansion is on!Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad descriptions and other assets to improve your campaign performance. Kasim shares his initial thoughts on the Performance Max update, what it could mean for Google Ads advertisers and agency owners, and how you can prepare so this update will not harm your business.0:00 Intro | Performance Max update on Final URL expansion0:35 Improving how your assets are optimized in Performance Max???3:01 What you can do to make sure the update will not harm your PMax campaigns 6:32 The copy is the most important part of your ad9:38 Google doesn’t just pull content from your on-page copyCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter:...
10/1/2022 • 11 minutes, 7 seconds
Analyzing Audience Segments | Scaling Performance Max Campaigns for eCommerce Part 2 -
John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more. Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about:- Analyzing Audience Segments to Scale PMax Campaigns- Why YouTube is the best campaign for cold traffic expansion- Understanding how Discovery campaigns work and when to use them - Do Gmail Ads work?- How to define and structure your in-market audiencesPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:14 Should we only consider GSP (Gmail Sponsored Promotions) after a lot of recent & frequent conversion history?4:17 Are Gmail Ads any good?5:39 Performance Max doubled what YouTube could8:45 New audience type for Performance Max13:52 How to define your in-market audiences16:37 Let's say Person A is actively looking for Product B and he bought, so how long does Google take to remove person A from the in-market segment?Have a specific question for Kasim and John? Catch them LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a...
9/29/2022 • 18 minutes, 22 seconds
Scaling Performance Max Campaigns for eCommerce Part 1
If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns.In the first part of the guide to scaling Performance Max campaigns for eCommerce, you’ll learn:- Why you should start by identifying what isn’t working in your PMax campaign- How to discover areas of opportunity to scale your PMax campaigns- The specific campaigns that boost PMax for eCommerce- How YouTube campaigns can help scale PMax campaigns for eCom- Why Discovery campaigns can be good for awareness but bad for eCommercePS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:04 First, identify what’s not working in your PMax campaign7:34 Work with the best Google Ads agency in the world9:15 If you already know that DSA is working, what else can you do to scale?13:43 Why John doesn’t like running Display campaigns 15:32 Facebook is inefficient but it’s a powerful machine for brand awarenessCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads...
9/27/2022 • 16 minutes, 43 seconds
Engaged-View Conversions - This is HUGE!
John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn't click.Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #youtubeads
9/25/2022 • 7 minutes, 20 seconds
Your Most Important Number for Business Growth With Tom and Karen Pierce of KMP Consultants
Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them.KMP Consultants can help you transform your business and culture by creating alignment, better decision-making, and accountability in your organization. They developed the MIND Methodology which revolutionizes how you think about your business and the work you do to accelerate your growth. It connects strategy to execution and culture and leadership development to financial results.The Most Important Number(MIN) is the cornerstone of the MIND Methodology. It’s the north star that aligns the team’s focus and guides decision-making. Identifying the correct Most Important Number is the essential first step to growing your business with the MIND Methodology.0:00 Intro | Your Most Important Number for Business Growth1:08 Tom and Karen Pierce of KMP Consultants 2:40 Focusing on growth is good but how do you do it the right way?4:07 The Most Important Number (MIN) to scale your business7:02 How to discover your MIN with KMP Consultants12:23 Kasim’s key performance indicator 16:17 How to choose your Most Important Number22:21 Should you consider your company size before identifying your MIN?26:33 One of Kasim’s biggest regrets as a founderFind your Most Important Number for FREE with KMP Consultants: https://kmpconsultants.com/mind-metho...Related video:Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...
9/16/2022 • 27 minutes, 8 seconds
Ways to Increase Average Order Value (AOV) Part 1 -
Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business.Average Order Value (AOV) is one of the important key performance indicators for eCommerce. A high AOV can lead to increased ROAS and improved LTV—all of which means you can spend more and scale more.In this series, John shares how you can increase your AOV, breaking Google’s algorithm designed to sell your cheapest products only.In this video, John talks about how you can identify the products sold from clicks since Google doesn’t give you that data. This way, you can understand the factors that affect your AOV so you can easily work on increasing it. PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Ways to Increase Average Order Value (AOV)0:37 Google aims to sell whatever sells the fastest, easiest, quickest, and cheapest1:33 Google is not going to tell you the products sold from clicks7:07 Do you want to work with the best Google Ads agency on the planet?7:45 Campaign A may not be performing because its products are being sold on Campaign B11:47 How to identify where the average order value is the highestCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8...
9/14/2022 • 14 minutes, 21 seconds
How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3
Here's the last part of the guide on fixing disapproved products and suspensions in Google Merchant Center. And in this video, John shares examples of violations that are not worth your energy because they don’t have any workaround.He also shares his hack on fixing disapprovals and suspensions through Google reps, why extraneous text like Buy, Purchase, or Sale cause disapprovals, and so much more.Watch the previous videos here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Even abbreviations can cause violation of shopping ads policy3:03 GMC support and the Google rep are different departments4:35 Extraneous text6:06 Reasons why your disapproved products would never be approved11:40 Tool to help avoid disapproved products and suspensions in GMC13:19 Remove the permanently disapproved products in the feedCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to...
9/11/2022 • 13 minutes, 44 seconds
How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2 -
In the second part of the guide on fixing disapproved products and suspensions in Google Merchant Center, John shares how you can easily identify the policy-violating keywords on your site despite the little help that GMC offers. He also shares how the restriction on your website locations and making false claims can cause suspensions, the workaround for policy-violating keywords, and so much more!How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Broken checkout experience2:15 False claims6:50 Handling client accounts to fix disapproved products and suspensions in GMC 9:55 Why it’s difficult to create a list of policy-violating keywords12:50 Recreational drug and alcohol sales15:11 Workaround for policy-violating keywordsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you...
9/9/2022 • 16 minutes, 6 seconds
How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1 -
In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them.Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about:- Product data quality violations- Misrepresentation in Google Merchant Center- Policy violations: Broken checkout experience- Common reasons why your products are disapproved- How a sale can cause GMC account suspension (misleading or unrealistic promotions)How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Policy violation in Google Merchant Center 2:50 Common reasons why your products are disapproved6:04 The people who review GMC policies are not part of Google9:59 Suspensions from misrepresentation due to a drastic saleThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies....
9/7/2022 • 10 minutes, 52 seconds
Bidding Strategies for Broad Match Keywords Part 2
ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include:The effect of having many ad groups when using broad match-Applying broadomation-Why broad match with manual CPC fails-How your attribution model can affect conversion tracking🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGsIf you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction1:04 Bidding Strategies for Broad Match Keywords Part 25:22 Does this bidding strategy for broad match work best when used in a small geographical area?6:04 Get your FREE Google Ads action plan6:42 How to reach people who have trouble being online9:46 Is looking at the search terms and keywords relevant for both eCommerce and lead generation?11:39 When to apply broadomation14:37 Does broad match perform well with manual CPC for low volume keywords?This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...
9/5/2022 • 15 minutes, 52 seconds
Bidding Strategies for Broad Match Keywords Part 1
In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads. In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more.If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w 0:00 Introduction1:00 Bidding Strategies for Broad Match Keywords2:39 Negative keywords as match types can be very dangerous7:37 Get your FREE Google Ads action plan11:33 Creating a campaign with only broad terms targeting an audience similar to our website visitors.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here...
9/2/2022 • 14 minutes, 2 seconds
How to Use Broad Match Keywords in Google Ads
John reveals how he uses broad match keywords to widen reach, lessen click farm traffic in Performance Max, and get high-quality leads and conversions.Watch this video to learn more about broad match keywords in Google Ads - how they work, the factors and limitations to consider when using it, and the tips and tricks John uses to optimize your campaigns with broad match. Plus, learn about the instances when search terms do not matter and what you should consider instead to scale your campaigns.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | How to Use Broad Match Keywords in Google Ads0:52 Broad Match is smarter now4:23 Broad Match for lead generation can be very tricky8:15 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists9:28 Search terms don’t matter14:28 Bidding on keywords that target multiple languages18:38 Using broad match keywords to see what works 20:34 The limitations of testing what works with broad match keywords21:39 Broad match will match to your brandThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies...
8/31/2022 • 21 minutes, 24 seconds
How John Scaled a Campaign With a $1500 Cost per Lead
In the last installment of How to Measure Success in Google Ads, John shares how he managed to scale a campaign even with a $1,500 cost per lead (CPL), and the recommended attribution tools that can help set your campaigns for success.Here are the first two parts of How to Measure Success in Google Ads:🤯 How to Measure Success in Google Ads: A High ROAS Doesn’t Equate to Success https://youtu.be/gYLCwlZ3Rhk 🧮 How to Calculate Customer Acquisition Cost (CAC): https://youtu.be/fvX2i-pXDos 0:00 Intro | How to Measure Success in Google Ads Part 30:48 How John Scaled a Campaign With a $1500 Cost Per Lead5:27 Do you want to work with the best Google Ads agency on the planet?6:07 Calculating Customer Lifetime Value (LTV) and daily profit with Lifetimely?12:55 Why Northbeam is the best attribution toolThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...
8/27/2022 • 12 minutes, 37 seconds
Experiment Results: Should I Rank 1st for My #1 Keyword
In this video, Regina Bellows shows the results of an experiment that was bidding for 100% absolute top of the page impression share for the clients' top-performing keyword.This is a follow-up from this video: 🥇 Should I Rank 1st for My #1 Keyword?: https://youtu.be/n7wD9IN0TIUForgot to mention: Near the end of the video when I show the "SEO Agency" ad group, the reason why it's paused is that we recently decided to move it into its own campaign & give it its own budget. But it was active while the experiment ran.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads
8/25/2022 • 9 minutes, 17 seconds
Performance Max Best Practices With Cory Lindholm
Build your Performance Max campaign right with these tried and tested best practices from the LinkedIn Google Ads Guru, Cory Lindholm.Kasim is back with Cory to share why there isn’t a one-size-fits-all approach to Performance Max, the factors to identify and analyze to optimize them, Cory’s hack to cherry-pick high converting keywords, and many more:0:00 Intro | Performance Max Best Practices with Cory Lindholm0:57 Performance Max best practices (for now)5:25 The ingredients to make PMax suit your business goals7:56 The important data points to know before you build your PMax strategy10:40 The factors that determine the number of asset groups you should create14:40 How long will it take for PMax to yield good results?16:49 How to segment your asset groups18:27 The recommended audience signals to use21:44 Initial budget for Performance Max22:17 Don’t create multiple Performance Max campaigns24:10 The bidding strategy that works for Performance MaxCory Lindholm on LinkedIn: https://www.linkedin.com/in/corylindholm🔥 Best Google Ads Tips & Tricks From the LinkedIn Google Ads Guru, Cory Lindholm: https://youtu.be/omw0ejtXDaEThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...
8/23/2022 • 26 minutes, 16 seconds
Using Maximize Conversion Value for Performance Max Bidding Strategies Guide Part 6
We’re showing you how our leaders at Solutions 8 exchange ideas in the last part of our Bidding Strategies Guide. Here’s the Q&A portion of our internal Bid Strategies training where John and Kasim answer why we use Maximize conversion value bidding for Performance Max even if it limits scale, the right campaigns for target CPM and max CPV, the hack for stealing your competition’s traffic with GTINs, and many more!0:00 Intro | Using Maximize Conversion Value for Performance Max: Bidding Strategies Guide Part 6 0:51 Why do we use Maximize conversion value for Performance Max even if it limits scale?1:31 If Manual CPC goes away, what should we replace it with?2:16 Is creating a campaign without a goal guidance change or limit the machine learning capabilities?2:44 If conversion-based bidding strategies work better, when would you use target CPM or max CPV?4:29 Does GADS consider on-page behavior from GA?5:26 Other factors to consider when choosing the bidding strategy (apart from the nature of bid strategies)8:23 Is tCPA meant for lead gen and tROAS for eCommerce?10:49 Maximize conversions for Performance Max for lead gen13:14 With the differences between tCPA and tROAS, would it be effective to create two campaigns with the same settings, one with tCPA and one with zero ads?14:17 You have to take EVERYTHING into consideration when choosing a bidding strategy20:09 Maximize conversion bidding is aggressive and exhausts the budget🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1: https://youtu.be/QSsNj1XHJS4Maximize Conversions: https://youtu.be/ahardi5itKA Maximize Conversion Value: https://youtu.be/_sVoyy3xaOk Target Impression Share vs. Manual CPC: https://youtu.be/cYjr2bnvVz4 Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax: https://youtu.be/46FaPeUTZwU PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become...
8/21/2022 • 21 minutes, 47 seconds
Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax - Bidding Strategies Guide Part 5
John talks about the two bidding strategies that aren’t conversion-focused but are good for awareness and placement. He also reveals the bidding strategy to avoid if you want to scale your Performance Max campaigns.In Part 5 of our Bidding Strategies Guide series, John discusses Maximum CPV and Target CPM bidding. He shares how you can access these since they’re not applicable to all campaigns, when and how to use them to save money and target a mass audience, and many more.0:00 Intro | Bidding Strategies Guide Part 50:45 Maximum CPV vs Target CPM2:33 Maximum CPV is an aggressive bidding strategy6:08 Target CPM is less aggressive and can be less expensive11:31 John’s advice on the bidding strategies for Performance Max🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4 Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOkTarget Impression Share vs. Manual CPC: https://youtu.be/cYjr2bnvVz4PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and...
8/19/2022 • 14 minutes, 15 seconds
Target Impression Share vs. Manual CPC Bidding Strategies Guide Part 4
John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business.In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including:-The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding-Placement is key but you don’t always have to be number one-The difference between Manual CPC with and without Enhanced CPCPS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Guide Part 40:44 Why Target impression share is John’s least favorite bidding strategy3:13 When to use Target impression share bidding strategy4:30 Manual CPC is great for lead generation6:03 Is it better to use Manual CPC with or without Enhanced CPC?🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA 🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOk This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
8/17/2022 • 9 minutes, 46 seconds
Performance Max for Small Budgets
If you're working with a budget under $5K, you might like our sister company, StarterPPC. You still get the same Google Ads dream team to help you boost revenue and grow your business, just without the bells and whistles!StarterPPC: Google Ads management services at a fraction of the cost. https://www.starterppc.com/Performance Max with limited budgets can be hard because the algorithm takes forever to test each asset group. In this episode, Regina Bellows shows recent success in using "shopping ads only" PMax approach with only one, blank asset group to force it to act like a smart shopping campaign.0:00 Intro | Performance Max for Small Budgets0:44 What is StarterPPC?1:50 Performance Max “Light”4:11 Performance Max with asset groups only6:57 Real results and ROAS increases with StarterPPC9:01 How StarterPPC can help scale your business with Performance MaxThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...
8/15/2022 • 10 minutes, 5 seconds
Are My YouTube Campaigns Working?!
If Google says your YouTube campaigns aren’t working, don’t stop your ads just yet! Google does a very poor job at identifying if a YouTube campaign is working well over a longer period of time. In this episode, John explains why that’s the case, and shows you the metrics to analyze to make sure your YouTube Ads are working. Plus, he gives tips on how you can reach more people with your YouTube ads.0:00 Intro | Are My YouTube Campaigns Working?!0:41 How Google identifies the performance of YouTube campaigns5:58 Break down your ad groups 9:54 Customer Acquisition Cost (CAC) vs Lifetime Value (LTV)14:17 How to measure your YouTube campaign performance without a third-party attribution toolThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads
8/13/2022 • 19 minutes, 27 seconds
YouTube & Shopify Integration With Eli Gurock of Magic Beans
Eli Gurock schools us up on the new Shopify and YouTube Shopping integration- what it is, how it works, and what this could mean for business owners and digital marketing.The new integration allows you to upload and sync your Shopify store to YouTube by pinning products next to your videos. Shopify and YouTube announced the integration last July.As described by YouTube:“Creators who link their stores can display their products across their channel and benefit from Shopify’s real-time inventory syncing, so that viewers are never disappointed to find a product out of stock. And, for a more seamless shopping experience, creators in the US can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.”Source: Ready, Set, Shop on YouTubehttps://blog.youtube/news-and-events/...Eli Gurock of Magic Beans, who’s also one of our clients, just set up the integration on his accounts. And he’s here with Kasim to share his initial thoughts on how it can impact digital marketers like himself.0:00 Intro | YouTube & Shopify Integration With Eli Gurock of Magic Beans0:54 YouTube X Shopify Integration4:43 You can add a default catalog for all your YouTube videos7:44 The new YouTube and Shopify integration is cool but does it work?12:00 You shouldn’t always have to pay for traffic17:58 The strong traffic channel Eli is investing in20:26 Is Google’s SERP becoming a trainwreck?25:37 Innovate and try a lot of things because you’ll never know what will make a differenceMagic Beans site: https://www.mbeans.com/Magic Beans YouTube channel: https://www.youtube.com/user/MagicBea...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
8/11/2022 • 24 minutes, 1 second
Target Impression Share vs. Manual CPC - Bidding Strategies Guide Part 4
John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business.In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including:-The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding-Placement is key but you don’t always have to be number one-The difference between Manual CPC with and without Enhanced CPCPS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Guide Part 40:44 Why Target impression share is John’s least favorite bidding strategy3:13 When to use Target impression share bidding strategy4:30 Manual CPC is great for lead generation6:03 Is it better to use Manual CPC with or without Enhanced CPC?🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA 🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOk This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading
8/9/2022 • 10 minutes, 46 seconds
Maximize Conversion Value - Bidding Strategies Guide Part 3
Part 3 of our Bidding Strategies Guide series is all about Maximize conversion value bidding. John shares why it’s difficult to scale with this bidding strategy, and when and how you should be using it amidst the difficulty.He also talks about the pros and cons of Maximize conversion value bidding, why you should choose it over Maximize conversions bidding, and more: 0:00 Intro | Maximize Conversion Value: Bidding Strategies Guide Part 30:49 Maximize conversion value2:37 Maximize conversion value is not keyword-based but people-based5:15 When not to use Maximize conversion value bidding7:03 Maximize conversion value vs. Maximize conversions8:22 Why Maximize conversion value with a Target ROAS is even more difficult to scale11:34 Applying the law of averages when using Maximize conversion value with Target ROAS🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel
8/7/2022 • 14 minutes, 41 seconds
Maximize Conversions - Bidding Strategies Guide Part 2
Part 2 of our Bidding Strategies Guide series is all about Maximize conversions bidding. This includes when and how you can use Maximize conversions to get the most conversions in a short period of time. Plus, John reveals the secret to why Google works and how you can leverage this knowledge!Haven't seen Part 1 of the Guide to Google Ads Bidding Strategies? Watch it here:https://youtu.be/QSsNj1XHJS4With Maximize conversions bidding, you’re going to get the most amount of conversions for the most amount of money. But, it can get very aggressive so there are factors and restrictions you have to consider when this bid strategy.listen to this episode to learn more about:The pros and cons of Maximize conversions bidding-Why Maximize conversions without a Target CPA (target cost-per-action) is a very aggressive bidding strategy-How to make Maximize conversions bidding work for Performance Max does -Why Maximize conversions is not keyword-based but people-based0:00 Intro | Maximize Conversions: Bidding Strategies Guide Part 20:51 About Maximize conversions bidding5:00 The restrictive part of using Maximize Conversions bidding9:57 What happens when you turn off Target CPA (target cost-per-action) PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
8/5/2022 • 13 minutes, 37 seconds
Weather-based Campaign Management in Google Ads
The weather is a major factor in the rise and fall in demand for some products and services. Now, there's no need to sweat it out in manually adjusting your bids every time the weather changes!Optimize spend, save time, and increase conversions through the Google Ads weather-based campaign management. Here's an overview of how it works and how you can benefit more from it.Google Ads scripts (Legacy) | Weather-based Campaign Management:https://developers.google.com/google-...Related Videos:The Psychology of Google Ads: https://youtu.be/uCF2rNe4L-Y📝 How Small Word Changes Make a Massive Impact on Your Ad Performance: https://youtu.be/0r9DNBDC1T00:00 Intro | Weather-based Campaign Management in Google Ads0:42 How the weather-based campaign management works4:17 Get your FREE Google Ads action plan at https://sol8.com/4:56 Parameters in the weather-based campaign management6:10 This can get intrusive from a targeting perspective🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter:...
8/3/2022 • 9 minutes, 5 seconds
How to Restrict Fraudulent Traffic in Performance Max
The Google Gods have blessed advertisers with a gift in Performance Max that allows restriction of fraudulent traffic. Could this put an end to click farms that target Performance Max campaigns for lead generation? Or is this simply another pipe dream?Kasim shares this tool that works well with other campaigns and where you can find it in your campaign settings. He also shares our strategy to lessen fraudulent conversions.0:00 Intro: How to Restrict Fraudulent Traffic in Performance Max1:19 Where to find the tool in your campaign settings3:16 Performance Max campaign for lead generation is filled with fraudulent traffic 7:00 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists9:26 Will blocking non-essential locations block fraud traffic?10:43 Create "honey pots" in your conversion formRelated Video:🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter:...
8/1/2022 • 13 minutes, 36 seconds
Best Google Ads Tips & Tricks From the LinkedIn Google Ads Guru, Cory Lindholm
Kasim features the LinkedIn Google Ads Guru he's stealing content from- Cory Lindholm! Watch this video where Kasim confesses his guilt while Cory calls us out on what we got wrong with Performance Max. As Google Ads keep rolling out changes in Performance Max, many advertisers just want to call out Google, start a fight and go against the updates. But what do the Google Ads Gurus say about this? We asked one who's been running Google Ads since 2016, Cory Lindholm. And this is what he said - STOP FIGHTING Google Ads, get ahead of the curve by getting on board with PMax and automation. Cory is the LinkedIn Google Ads Guru. He's been a Paid Search Freelancer & Agency Consultant since 2016. He helps companies maximize profits from search engine advertising platforms using advanced spreadsheets, Python, Javascript, SQL, and analytics software to turn business data into digital marketing ROI.Listen to this episode to learn more about his thoughts on the everchanging world of Google Ads, his tips, tricks, and theories to help you grow your business to the next level, and more:Get on board with automation-Why you should cultivate a relationship with Google reps but shouldn't take their advice-Is exact match search prioritized over PMax?-Why you should reach out to other traffic channels-Cory's theory on how Microsoft Ads is stealing market share from Google Ads00:00 Intro | Best Google Ads Tips & Tricks from The LinkedIn Google Ads Guru, Cory Lindholm00:51 About Cory Lindholm04:17 Knowledge gaps at Solutions 807:29 Cory's Google Ads Tips & Tricks for eCommerce08:35 Get on board with PMax!11:46 The campaign to run with Performance Max13:49 Do you want to work with the best Google Ads agency on the planet?14:52 Catching Google's lies19:01 Why we cut out Bing Ads (Microsoft Ads)23:30 Why Cory is the Google Ads Guru on LinkedIn25:11 The only way you can fight against the machinesCory Lindholm on LinkedIn: https://www.linkedin.com/in/corylindholmThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...
7/30/2022 • 26 minutes, 23 seconds
Performance Max - Is It Google’s Scam to Charge Advertisers More?
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can listen to the replay where Kasim and John discuss if Performance Max is Google's way to make advertisers spend more money. They also share why you're missing half the story if you're measuring PMax by ROAS, why 90% of the digital marketing battle is targeting and 10% is messaging, the recommended bidding strategies and setups for optimizing your PMax campaigns, and many more!00:00 Weekly Live Q&A To Scale Your Business through Google Ads - July 102:02 PMax for lead generation: What to do if you're still getting fraudulent traffic even if you have a long fill form06:07 Running Performance Max for fashion brands09:23 Expansive bidding strategies vs. restrictive bidding strategies13:07 What to do when your competitors are heavily bidding on your brand terms16:35 Do small budget adjustments reset the learning Performance Max campaigns Scaling your PMax campaigns for 18:32 Tips for promoting a business that sells backlinks and does SEO services20:58 Is Performance Max just Google's distraction to make advertisers spend more money?24:01 Are bidding strategy names misleading? Do Maximize Conversions work?25:12 Would YoutTube videos work well for fashion brands?28:43 If you change the bidding strategy in PMax, you'll kill the campaign for two weeks29:36 PMax campaigns for eCommerce that don't have a proper category in the Google taxonomy31:22 PMax only charges per click32:16 How to upend cost per funnel steps into the columns in Google Ads34:26 Using CPA for tofu YouTube campaigns35:27 Scaling a Performance Max campaign35:54 Is your conversion rate dropping significantly after running an experiment? This could be the reason why38:13 Will non-typical YT video assets work for PMax campaigns?41:00 Running PMax campaigns with Facebook Ads43:08 Local campaigns vs. Should you transition your Local campaigns to PMax campaigns46:58 Can you do anything if Google is hiding 50% of your clicks in the search terms?50:49 PMax for lead generation: How to separate your asset groups51:33 Should you upgrade your landing page for an ad group?54:57 Building a DSA campaign rather than Standard Shopping with PMaxNorthbeam:https://www.northbeam.io/Related Videos:👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: https://youtu.be/oP4JmGyBKCg🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: <a href="https://www.youtube.com/watch?v=UXwdfGOnIeo&t=0s" rel="noopener noreferrer"...
7/28/2022 • 44 minutes, 24 seconds
Google Ads Bidding Strategies Guide Part 1: Maximize Clicks
This is the first in our Bidding Strategies Guide series. And it’s not like any other guide you’ve seen before! In this guide, John doesn’t only help you choose the best bidding strategy for your campaign. He also breaks the misconceptions on how Google uses the bidding strategies and why they don’t always work. First in our series is about what bidding strategies are and how it works. Then, John dives into the first bidding strategy on the list, which is also one of our underutilized bidding strategies, Maximize Clicks. Google Ads defines Maximize Clicks as the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. But like anything that Google says, don’t trust its definition and let it “do the rest.” There are things you have to consider and ensure before you use this bidding strategy. Learn what they are and more: -Misconception: Bidding strategies are not necessarily how to set the bid-Pros and cons of Maximize Clicks bidding-Is Maximize Clicks bidding good for Performance Max?-When to use Maximize Clicks-What lead generations have to be cautious about when using Maximize Clicks-Why you shouldn’t use broad match with Maximize Clicks biddingMaximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 0:00 Intro | Guide to Google Ads Bidding Strategies0:45 What are Bidding Strategies?2:31 About the Maximize Clicks bidding6:26 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists7:05 What you should be able to identify when using Maximize Clicks11:53 Points to remember when bidding with Maximize ClicksThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more...
7/26/2022 • 12 minutes, 41 seconds
Why Your Google Ads Performance Max Campaigns Fail
Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did.Watch this video to learn:Why Performance Max for lead generation is difficult and how it can succeedHow SEO and proper keyword research can make a huge difference in optimizing PMaxThe factors to consider when estimating how many asset groups your budget can supportGoogle doesn't only optimize for conversions so you need to check your listing groups frequentlyWhat you can do if you have a product that's monopolizing spend The tools you can use to optimize your PMax campaignWhy you should focus on your ad copy00:00 Why Performance Max Fails 01:45 Performance Max for lead generation is super dangerous05:18 The battle against bot traffic in PMax for lead generation11:05 Not having enough budget for your asset groups can lead to failure13:00 Factors to consider the "enough" budget is for your asset groups18:45 Check your listing groups frequently21:20 What to do if you have a product that's monopolizing spend 26:59 Your PMax campaign failed because you're resetting learning29:59 Tracking user behavior and the efficacy of your funnel 34:13 Optimize your above the fold content to match your value proposition38:00 The rookie mistake we made in the early days of running PMax40:03 Pretty soon, Performance Max will be your only option Related Videos:📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c🚼 How to Build a Performance Max Campaign for Brand New Accounts: https://youtu.be/Box9gUhOy-4🗃 How to Break Down Asset Groups in Performance Max | PPC Talks: https://youtu.be/7c74CMnGK74This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! <a href="https://www.youtube.com/watch?v=4Kcf-IHVbAw&t=0s" rel="noopener noreferrer"...
7/25/2022 • 30 minutes, 18 seconds
Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!
Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Google Ads Performance Max, and more:The impact of Google Ads having a very low margin of errorHow Michael managed to scale up to 120k with only one asset group in one Performance Max campaignWhy there will be a decline as more people adopt Performance MaxThe importance of privacy policies Why Youtube Ads is the most underutilized ad network that is yet to be untapped into00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads01:34 Should you run Google Ads on your own?06:20 Every marketer is just a failed entrepreneur10:42 Focus on that one thing you're good at and strive to be the best at it17:30 Performance Max has the most intrusive targeting options24:51 Why Google seems like an innocent search engine31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)36:36 Set up one Performance Max campaign with ONE asset group?40:19 Will better videos and creatives for PMax affect conversions?43:13 Bidding strategy and setting up tROAS47:34 Audience signals, creative, and copy50:09 Performance Max optimization and the Google Ads learning period56:26 The insights tab and the importance of understanding when and how to segment58:32 How to scale your Performance Max campaign 1:01:21 The common mistake Kasim and Michael see in the accounts they take over1:03:07 The common misconceptions about Google Ads1:04:12 The easy setting changes Kasim and Michael always spot and dress first1:05:18 The biggest changes in Google Ads in the last 12 months1:05:54 What could kill Google?1:07:20 Making YouTube Ads workMichael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmaxRelated Videos:Part 1: 💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2cWhy Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach):...
7/22/2022 • 1 hour, 5 minutes, 12 seconds
What Happens to Google in a Recession
More economists are becoming convinced that a recession is likely to hit in 2023. But will Google continue to be as resilient to recessions as it was during the Great Recession of 2008 and the Pandemic Recession of 2020?
7/20/2022 • 19 minutes, 11 seconds
How to Steer Performance Max to the Network You Want
With Performance Max, you’re not just dealing with one but seven networks: YouTube, Display, Search, Apps, Discover, Gmail, and Maps. So what do you do if you want to focus your spend on networks where you're sure to get more conversions? In this video, our Google Ads strategists, Usama, Efe, and Onkar, share how you can steer your Performance Max campaigns to your preferred networks. This way, you can spend on the networks that convert or try experimenting to see which networks your target audiences are mostly on. They also share their thoughts on replacing your Smart Shopping campaigns with Performance Max retail campaigns, and how you can calculate how much your Performance Max campaign is spending on YouTube.00:00 How to steer Performance Max to the network you want 01:30 Performance Max steals from other campaigns, but you can use this knowledge to your advantage6:37 What you can do if your PMax ads are pushed to the wrong network10:23 Smart Shopping campaigns to Performance Max retail campaigns12:08 How to calculate how much your Performance Max campaign is spending on YouTubeThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene......
7/16/2022 • 12 minutes, 57 seconds
Measuring SKU Performance in Google Ads
John shares how you can measure your SKU performance in Google Ads without the help of data-tracking software. This way, you can scale your campaigns with data-driven decisions just by using your Google Analytics and Google Ads accounts.He also shares why you shouldn't make your ROAS the ultimate key performance indicator. As well as the important factors you should consider when you're measuring success in your Google Ads campaigns.00:00 How to measure SKU Performance in Google Ads00:40 Understanding how your target audience converts07:52 Important factors to consider when measuring your success in Google Ads13:04 Why you shouldn't base your profitability on your ROASNorthbeam:https://www.northbeam.io/Related Videos:Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8 This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to...
7/14/2022 • 15 minutes, 45 seconds
Creative for Google Ads: 5 Golden Rules
Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads. Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way. And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience. 2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.) 3. Build creative around as niche a target as possible (where budget allows) 4. Check creative against Google compliance requirements 5. Your creative should attract the right audience and repel the wrong audience0:00 The 5 Golden Rules for building creative for Google Ads3:32 Campaign creative pre-requisites4:07 Difference between Lifestyle images and Product & Use images5:29 Review videos7:07 Product & Use videos9:33 What the first six seconds of your video should contain 11:38 Maintain Ad Scent17:47 Check creative against Google compliance requirements 19:03 Build creative around what has worked for your competitors consistently23:41 Using Facebook Ads Library for your creative26:00 Your creative should be based on your USP29:20 Build creative around as niche a target as possible (where budget allows)33:49 Your creative should attract the right audience and repel the wrong audience37:02 ConclusionThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads...
7/12/2022 • 43 minutes, 2 seconds
The DigitalMarketer Certified Partner Program
Kasim talks about one of the most important things he did in his professional career- becoming a DigitalMarketer Certified Partner. Together with Mark de Grasse, President/General Manager at DigitalMarketer, they share how the DigitalMarketer Certified Partner Program can help you build the marketing career of your dreams.The DigitalMarketer Certified Partner Program is like a cheat code to having a successful digital marketing agency. It takes away the guesswork and saves you time and resources by giving you the exact tools you need to attract more of your ideal clients.More importantly, Certified Partners are a community (not a competition) that support one another and leverage the skills of each other for business growth.Listen to this episode to learn more about why you should become a DigitalMarketer Certified Partner. 00:00 The DigitalMarketer Certified Partner Program00:44 How Mark de Grasse is way ahead of all of us in the world of digital marketing05:16 Being a thought leader and distilling information07:23 Kasim's experience in the Digital Marketer Certified Partner Program09:52 All about the DigitalMarketer Certified Partner Program13:26 The riches are in the niches15:24 Certified Partners are a community (not a competition) that support one another towards growth16:27 What to expect when you sign up as a DigitalMarketer Certified Partner19:31 DigitalMarketer Certified Partner Program pricing21:26 Where to sign up as a DigitalMarketer Certified Partner Ready to become a Certified Partner? Enroll here: https://www.digitalmarketer.com/partn...Learn more about the DigitalMarketer Certified Partner Program here: https://www.digitalmarketer.com/partn...Related Videos:📊 The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com): https://youtu.be/p7TkLAwrXSc💣 Value Bomb: Every Google Ads Thought Leader in One Place: https://youtu.be/90MChv5TSHs🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance
7/9/2022 • 26 minutes, 23 seconds
PPC Talks: How to Break Down Asset Groups in Performance Max
If you set up your asset groups the right way and get granular with your audience signals, it can give you greater control and insight into your campaign performance. This can result in more engagement, and it may even double your ROAS and conversion rate (like it has for our PMax campaigns).In this episode, Usama and Efe share how they break down asset groups for effective Performance Max campaigns. This includes how many asset groups to create, the audience signals they recommend, the best practices and pre-requisites during the build-out, and many more.A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim, John, and our Google Ads strategists directly in our Weekly Live Q&A Session.Catch them live every Friday on YouTube and LinkedIn at 1 PM PST.00:00 How to Break Down Asset Groups in Performance Max 01:11 Factors to consider when breaking down your PMax asset groups02:34 Target ALL Visitors and create a custom segment for your competition03:56 In-marketing and affinity audience targeting in Performance Max05:08 Upload your customer list05:26 Search intent- target users based on their search activity 09:26 Considering your budget when breaking down your asset groups11:01 You have to sit back and relax after building your PMax campaignRelated Videos:🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w ✌️ How Many Asset Groups Can I Have In a Performance Max Campaign? (Sorry We Lied to You...): https://youtu.be/Je48FIIHL5k🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8PPC Talks playlist: https://youtube.com/playlist?list=PLp...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need...
7/7/2022 • 15 minutes, 50 seconds
Free Download: The Performance Max Standard Operating Procedure
After running 50+ Performance Max Campaigns and not having a single client campaign that didn’t at least keep pace with, or improve, their previous account performance— we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you!While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists. The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals.While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey.0:00 The Performance Max Standard Operating Procedure1:56 How to build your asset groups5:19 Always turn final URL expansion on6:18 Start with Maximize Conversion Value without tROAS7:52 Include all your products8:45 Sit back and let Performance Max learn, don't touch it!11:37 How to estimate the money you'll spend on your PMax campaign13:02 Not meeting your ROAS goals? Here's what to do14:45 Meeting your ROAS goals but not your budget?17:54 Meeting your ROAS and budget? Yey! But now what?20:02 How you should increase your budgetGet your FREE copy of the Performance Max Standard Operating Procedure here: https://sol8.com/pmax-sopRelated Videos:✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: https://youtu.be/UXwdfGOnIeo🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🥷 Hacking Google Ads Performance Max:https://youtu.be/AlMRXaVTJ-Q 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s" rel="noopener noreferrer"...
7/5/2022 • 24 minutes, 36 seconds
The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other04:57 Why Performance Max campaigns need time to work06:55 Seasonality with Performance Max campaigns08:14 If PMax doesn't perform, what other options do you have?12:25 Factors to check if your PMax campaign isn't working15:31 Creating a Search campaign alongside PMax for eCommerce17:22 The best way to be proficient in Google Ads and where to start21:17 Recommended campaigns to run alongside PMax for eCommerce24:21 Does adding asset groups in PMax reset the learning phase?26:30 How many asset groups per dollar spend?30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy36:57 The best way to increase LTV and why building a brand is building a relationship39:46 Always turn on final URL expansion with Performance Max41:48 How to structure dynamic remarketing and should you run it with PMax?44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?51:59 When to increase your PMax budget52:33 Google is maximizing the value of their own inventory and the inventory is you56:39 What to do if there's an extreme gap between your tracked conversions and actual conversionsMentioned links:God Tier Ads:https://www.godtierads.com/Store Growers (Google Ads for eCommerce):https://www.storegrowers.com/ Northbeam:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2lJb0dFdGRLNm10MFd5SVpMUkZSZWx4aVdoQXxBQ3Jtc0tud0dYQmVyc3hJbk5HeVR3WW9nZkFfWll1RUF1WmhmOTd1dzlVTnhrOERMZ09Oc0EyX2F5QUpFWXhMU1pvQ1JmZ2dPZFJPTGhaM3FWaDJHOEI3UzZlenBkcGo1d09oQ004blMtOXFzLV9YLVFlZUJtaw&q=https%3A%2F%2Fwww.northbeam.io%2F&v=OwxezlgoHW8" rel="noopener noreferrer"...
7/4/2022 • 50 minutes, 3 seconds
FAQs About Performance Max Image Assets
Efe answers the frequently asked questions about Performance Max image assets. He talks about the image requirements, minimum specifications, and gives examples and best practices for creating and managing your image assets for optimized Performance Max campaigns.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/Related Blog:Introduction to Performance Max Asset Groups: https://sol8.com/performance-max-asse...Related Videos:🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w ▶️ How to Optimize Video Ads for Google Ads Performance Max Campaigns: https://youtu.be/X9T7RFd9Bo0 💯 Performance Max Campaigns - Insights Tab Fully Explained! https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups: https://youtu.be/q817sWIQVoE 🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
6/30/2022 • 4 minutes, 54 seconds
Facebook Ads INSIDE of Google Ads
You read the title right! Facebook Ads is in Google Ads, specifically under Reporting. Does this mean Facebook will be another display path for Google Ads? Here's what we know so far and what to watch out for if you're an advertiser or a Google Ads agency.It seems like this isn't the first time Facebook partnered with Google. Back in 2013, Facebook and Google combined Facebook Exchange, Facebook's retargeting platform, with Google Doubleclick. Then in 2018, Facebook partnered up with Google for the Open Bidding project.Listen to this episode as Kasim shares his predictions on the current partnership's potential effects on advertisers and agencies.Article on Facebook-Google partnership back in 2013:https://www.bigfootprintdigital.com/b...Related Videos:🚷 Using Performance Max to Minimize the Crossover Between Your Facebook Ads & Google Ads: https://youtu.be/qJpkB3doNc0What the Facebook/IOS Update Means For Google Ads: https://youtu.be/2hGFpkfZcyMDid iOS14 Kill Your Facebook Ads? Here's What You Should Be Doing Now: https://youtu.be/VZvVkJXajGwFacebook Ads & iOS14 issue FIXED! https://youtu.be/TETr8siYHisFacebook Just Said, Officially, That I’ve Been Right This Entire Time! (iOS 14 Facebook Hack Update): https://youtu.be/esB3P6FdMhAYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): https://youtu.be/PtnGDLhuLqoThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It...
6/28/2022 • 5 minutes, 30 seconds
What if You Don’t Have $100 to Spend Daily on Performance Max...Now What? - Live Q&A w/ Sol8 Strategists
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads Strategists every Friday at 1 PM PST LIVE on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Usama, Efe, and Onkar help our channel members optimize their Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max03:22 Customer list upload issue in Google Ads Performance Max04:52 How to fix conversion tracking for PMax eCommerce so it only shows purchase value07:29 How to prevent duplicate conversion tracking10:20 Analyzing your listing groups metrics13:32 PMax spends 80% of the budget in an hour? Here's what to do18:17 Is $1 M a reasonable spend for PMax with low ROAS?20:33 What to do for eCommerce if you don't have enough budget to run PMax24:12 Transitioning from Smart Shopping to Performance Max 25:49 The remarketing problem with PMax and our fix29:16 Retargeting tips30:57 When to turn off Final URL expansion with PMax34:34 When to build more asset groups36:32 The video creation tool under your Asset Library42:05 Can you force PMax campaigns to be based primarily on google shopping?44:13 Kasim's secret to managing a massive team46:38 Conversion value vs Conv. value (by conv. time) and how to calculate ROAS real time 49:55 Any change in your PMax campaign restarts learning52:58 Migrating Etsy bestsellers to a PMax campaign54:47 When to stop PMax even before the 45-day initial learning phase 56:19 What to check when the conv. value between Analytics and Ads has huge discrepancies from 20-300% depending on the country🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead...
6/25/2022 • 57 minutes, 37 seconds
The Super Sneaky Way to See Landing Page Data in Performance Max!
Kasim shares another hidden gem in Performance Max reports! Here's the step-by-step guide to seeing Performance Max conversion data on every landing page.He also shares why the landing page performance reports should be applied with caution, the recommended areas to apply the reports, and how often you should be generating them. Related Videos:🕵️ You Can Now See Your Performance Max Campaign Placements! https://youtu.be/nm-6XCAu_W4👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: https://youtu.be/oP4JmGyBKCg🛑 What You SHOULDN’T Do Once Your Smart Shopping Campaigns Transition to Performance Max This July: https://youtu.be/NU8bW2DdyYQ⏳ Smart Shopping to Performance Max Quick Tips From a NEW Google Ads Thought Leader: https://youtu.be/we9T_mGeMLAThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
6/23/2022 • 5 minutes, 2 seconds
Should I Rank 1st for My #1 Keyword
Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it.A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page.You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC).In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following:00:00 Intro: Should I rank 1st for my #1 keyword?02:25 The metric that truly matters05:43 How to create an experiment to check if it will be profitable to rank on top of the page06:57 The factors to consider when running the experimentRelated Videos:🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZYUsing Google's New Search Console Insights For Keyword Insights In Google Ads: https://youtu.be/CYFPDhFP5IsHow to Use Amazon Keywords to Build a Google Ads Campaign: https://youtu.be/IDtXQy6fpgMAre We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3EThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
6/21/2022 • 9 minutes, 25 seconds
The Difference Between Primary and Secondary Conversion Actions
Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track.Google's definition of the two conversion actions:Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding.Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal.Read more about primary and secondary conversion actions here:https://support.google.com/google-ads...We just released our Performance Max Ultimate Guide blog that gives you everything you need to know about how to set up, build, and optimize your Google Ads Performance Max campaigns!Read the Performance Max Ultimate Guide here: https://sol8.com/performance-max-the-... 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
6/17/2022 • 5 minutes, 32 seconds
Why It's Difficult to Manage Budgets Inside of Google Ads
Kasim explains why it can be difficult to manage budgets inside of Google Ads and how this knowledge can help you pace your budget according to your expectations. He shares how Google calculates your monthly budget with the daily spend you input, what happens when you make a budget change (why it could be the cause of exceeding your monthly budget), and so much more.Related Videos:How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfawHow to Calculate ROAS in Google Ads (And Why It’s Important) https://youtu.be/CWAtMr_ujYE🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnVWRlRnRlZybDAzcEItZW5hamk3NWw0UW12QXxBQ3Jtc0tsU05ZalF1REZmVGNSWDBQYkJ0N1pSU0tvWndZRzgtcHpsUXlHejNfTXVueE9PMktNbkYyT25uZVNHRXBkbmZzNHBBWEJyVTdkZTFpVDRPa2gxQWwzd1RUNUVXeWhSYzdDXzk3dEZNaFJoRUMwMXFibw&q=https%3A%2F%2Fsol8.com%2Fgoogle-ads-for-youtube%2F&v=Kx7ICoLiZ7o"...
6/16/2022 • 5 minutes, 2 seconds
What We've Learned About Effective Client Management
Kasim sits down with Regina and Caden as they share everything they learned in client management that helped them become effective client managers (and hopefully, it can help you, too). This includes the biggest mistakes they made as client managers, why it's a lose-lose situation if the client drives the strategy, and so much more!0:00 What we've learned about effective client management02:21 Know your client well – you're their ambassador!07:16 Why the initial month is crucial in effective client management and using metaphors to help clients easily understand the process12:21 You have to step up, earn your client's trust and drive13:00 What not giving client updates in a timely manner taught us14:20 Always underpromise but overperform16:45 Match your client's energy19:45 Don't sell a service you don't know what to do Related Videos:❌ ✅ Making Mistakes Work for You With Steve Liberati of Steve's Paleo Goods: https://youtu.be/BXPF-zlUT_I 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
6/14/2022 • 18 minutes, 37 seconds
Why Scaling Campaigns Can Become Costly
Regina explains why your CPA increases and your ROAS decreases when you increase your budget. She also shares when you should take action and what actions you can take.Scaling your campaigns by increasing your spend isn’t all about growth. Like all things that are growing, growing pains are inevitable.While growth pains can’t be avoided while scaling your campaigns, Regina helps you understand why this is happening, why it’s doing more good than bad for you and your business, and the steps you can take so you can easily transition into scaling your campaigns.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:<a...
6/12/2022 • 9 minutes, 4 seconds
The Key Takeaways From Google’s Marketing Live Keynote 2022
In this episode, Kasim recaps the highlights from Google Marketing Live 2022. He shares the updates he looks forward to and how these can affect advertisers and agencies.00:00 The key takeaways from Google's Marketing Live Keynote 202202:52 Asset library03:51 Attribution insights05:31 Privacy and measurement09:06 Intuitive shopping11:52 See competitor’s stronger offersWatch the Google Marketing Live 2022 here: https://youtu.be/Cq6aek2MCfI 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:<a...
6/10/2022 • 13 minutes, 41 seconds
You Can Now See Your Performance Max Campaign Placements!
Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your Google Ads Performance Max campaigns.Find or create placement reports for your Performance Max campaigns:https://bit.ly/39J0uYURelated Videos:😱 PROOF That Google Is Withholding Essential Data From Certain Users: https://youtu.be/l9ZGKSU25-Y🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data: https://youtu.be/aG9QNQdgRhs🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
6/7/2022 • 7 minutes, 51 seconds
How Long Will Performance Max Take To Start Working?
With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns to start working, and what you should and shouldn't do before the learning phase.The 90-day guideline meant that we would typically have enough data to know whether or not the campaign would work long term. While there are inconsistencies with Google's statements on how long it takes for PMax campaigns to work, Kasim shares the official slides from Google with the information, backed up by our experience in running and studying numerous PMax campaigns.Hopefully, this episode will help you set expectations when running new Performance Max campaigns and will reduce losses from making edits on your campaign prematurely even before the learning phase is completed. 00:00 How long will Performance Max take to start working?00:52 Because of Performance Max, now there’s no timeline!02:18 Google wants 4-6 weeks for learning05:32 What Google Ads Help says right now on the learning process07:15 A failed PMax campaign experience10:32 Performance Max is hard for R&D businesses🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbi1xT1pDaDhqdmNTYjJFdTFvTG8wOVpPRW1rZ3xBQ3Jtc0trZVBnM2h5WkhLeEdlanZyNHIybzRCdTVBX0ZsVldlNEhSeHp4NUZsVkR3QlJmblZabHpWczc1cUF0b2lRdzBROXgzb2ZINUZ0czZlSjZpdlZGSVlRTnVLZHptUlhIdDNlekpETnVKaUVvTklFQ2hDQQ&q=https%3A%2F%2Fsol8.com%2Fgoogle-ads-for-ecomm.&v=yOYxV7KTit0" rel="noopener noreferrer"...
6/4/2022 • 13 minutes, 8 seconds
How to Scale a Performance Max Campaign | PPC Talks
In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many more!A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim and John directly in our Weekly Live Q&A Session.Catch them live every Friday at 1 PM PST.Watch Kasim and John reveal how you can use the Stair-Step Method to scale your Performance Max campaign in last week's 1-hour session, here: https://youtu.be/oP4JmGyBKCg 00:00 How to Scale a Performance Max Campaign with the best Google Ads strategists01:12 When to increase your Performance Max budget to scale your campaign03:15 Supplementary campaigns to run with Performance Max campaigns06:49 The importance of website optimization when scaling your PMax campaigns08:19 Other factors to consider when creating asset groups and audience signals10:38 Use your Performance Max insights tab data to find more of the right audiencesRelated Videos:💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc 🥷 Hacking Google Ads Performance Max:https://youtu.be/AlMRXaVTJ-Q 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs ❗️ Important Performance Max Update – Focusing on New Customers Only:https://youtu.be/Vv_-oO7Bbnk 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! <a href="https://www.youtube.com/watch?v=4Kcf-IHVbAw&t=0s" rel="noopener...
6/2/2022 • 12 minutes, 19 seconds
Before Building a Google Ads Performance Max Campaign: Prerequisites | Livestream Replay
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max01:29 Would you start running Performance Max directly on new accounts?04:00 Prerequisites for launching effective Performance Max campaigns11:27 PMax ad spend for campaigns replacing Smart Shopping13:07 Long sales page vs Shopify product page16:03 Can you pull your Performance Max listing groups metrics?17:15 Advantages and disadvantages of having one product per asset group20:22 Does Performance Max take from Smart Shopping?23:11 Factors to consider when running PMax for lead generation26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?30:56 What to do if Performance Max is crushing on YouTube but failing on Search31:34 Should you have a brand campaign?34:52 Why your DSA campaign with PMax isn't getting impressions35:38 Google Analytics vs GA438:00 Adding secondary conversion events for clicking/viewing various page elements41:21 Recommended product segmenting in PMax for an eCom fashion brand 44:16 When to cut back spend for an underperforming PMax campaign45:23 When to turn on Final URL expansion in Performance Max47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation48:55 How to introduce sales assets (events) in Performance Max50:50 Workarounds on PMax subdividing products to 100052:33 Will running a DSA campaign with tCPA help Performance Max?54:15 the best way to use the top performing audience segments insights55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?59:05 The best performing audience signals🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
5/31/2022 • 1 hour, 1 minute, 18 seconds
2 Secrets to Selling Google Ads Services
Selling PPC isn't hard! You just need to know two things...🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr... 6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:https://www.youtube.com/watch?v=H35uj...--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.If you're looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place! Don't forget to Subscribe!WOULD LIKE TO WORK WITH US?Visit our website to get to know us better and sign up for Free Action Plan - https://bit.ly/sol8-home⬇️ You can find us here ⬇️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutionseightLinkedIn: <a...
5/27/2022 • 13 minutes, 26 seconds
Battle Royale: Should You Run Multiple Performance Max Campaigns?
Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns.In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more!Related Videos:🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤐 Did Google Just Lie to Us About How Audience Signals Are Used in Performance Max? https://youtu.be/DMFevQA4P8M🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:<a...
5/26/2022 • 23 minutes, 37 seconds
PROOF That Google Is Withholding Essential Data From Certain Users
We've seen Google prioritize some accounts when rolling out new features, that's normal. But this is the first time we've seen Google giving different rights to different users in the same account. Could this mean Google gives preferential treatment to specific users or agencies? Where does that leave advertisers who run their own ads? Listen to this episode to learn more.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer...
5/24/2022 • 5 minutes, 55 seconds
PPC Talks - Performance Max Campaigns
New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals.In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns01:23 What is Google Ads Performance Max and how did it change the advertising game?03:46 The best practices in setting up a Google Ads Performance Max campaign08:20 How PMax behaves on its own and with other campaigns12:31 PMax features were hoping for in future updates15:09 Is PMax the end of Google Ads agencies?🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Related videos:🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
5/20/2022 • 14 minutes, 53 seconds
Neil Patel Is WRONG About Performance Max and How It's Increasing Google's Revenue by 24%
In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns." If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.searchenginejournal.com/p...Neil Patel's blog on Performance Max:https://neilpatel.com/blog/performanc...🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
5/19/2022 • 7 minutes, 58 seconds
Google Killed AI-Generated Content, Don’t Let It Kill Your Campaigns!
If you're using GPT-3 and other content generators, this might be the time to revisit Google's Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google's partner sites.In an episode of the Google Search Central SEO office-hours hangout, John Mueller, Google's Search Advocate, took a stance against AI-generated content. John said that content from GPT-3 and other content generators are still considered AI-generated content and would still be classified as spam. And all the information has been laid out in the Webmaster guidelines from the beginning.As per the Google Search Central, AI-generated content include, but are not limited to:- Text that makes no sense to the reader but which may contain search keywords.- Text translated by an automated tool without human review or curation before publishing.- Text generated through automated processes, such as Markov chains.- Text generated using automated synonymizing or obfuscation techniques.- Text generated from scraping Atom/RSS feeds or search results.- Stitching or combining content from different web pages without adding sufficient value.Google says it classifies AI-generated content as ‘spam’: https://thenextweb.com/news/google-sa...Google SEO office-hours from April 1, 2022: https://youtu.be/Yx997SsiYlwWebmaster guidelines: https://developers.google.com/search/...Google's definition of automatically generated content:https://developers.google.com/search/...Jasper - AI writing assistant pricing:https://www.jasper.ai/pricing🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s" rel="noopener noreferrer"...
5/17/2022 • 5 minutes, 31 seconds
Get Your Performance Max Campaigns Back on Track Without Going Back to Square One | Livestream Replay
Here's the replay from this week's Live Q&A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where they share how to steer your PMax campaign back in the right direction without starting from zero, how PMax is driving massive amounts of profitability for Google, and many more! Weekly Live Q&A to scale your business with Google Ads Performance MaxThe recommended time for having tCPA/tROAS off before getting back when scaling The impacts of Performance Max on Google How to optimize Performance Max using Google Analytics Bidding for customers in Performance Max How your attribution model affects PMax Is Customer Match a good thing for PMax?Update on the Performance Max learning phase: it's not 90 days anymore!Enhanced conversions for lead generation campaignsTurning off asset groups with 3000 impressions but no clicksSolutions 8 private community update! Discover how Save IT In Ukraine can help you with your business today: https://saveit.in.ua/Performance Max for eCommerceHow to steer your PMax campaign back in the right direction without starting from zeroScaling your PMax campaigns with the best practices for asset groups, audience signals, listing groups, etc.Watch out for John's video about why you want brand inside PMax🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0dIOVFzZEhGX2ZtdXB6ZE9ycVZRb1NqcHZFZ3xBQ3Jtc0trSGRfNk9TTGh3bkQyaHAxUktZbFptWGZaTkdQcWFZeGQ0d0liY0xtMDA5UmlMOUY3a0Q3RFVLNmNkMjgzcmhkSUhEYXlpQkZPNHN3aXBKTzFIN0tJS0ZrRnN5WmJjWmVfc3B0b0RhbFJzSDRpMmFySQ&q=https%3A%2F%2Fsol8.com%2Fapply%2F&v=udOZUOKWxCQ" rel="noopener noreferrer"...
5/15/2022 • 1 hour, 1 minute, 48 seconds
Should You Run Brand Campaigns with Performance Max?
Why should I run a Brand campaign when I'm meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn't that eliminate the need for brand campaigns? Aren't brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max. After thorough data gathering and analysis, John presents three accounts in different industries to show how bidding on your brand while running PMax campaigns can help build brand awareness and increase new customer revenue, and so much more!The Importance of running Brand campaigns with Performance Max campaignsWhy should I pay for people who are already searching for my brand?Performance Max campaign increases brand awarenessGaining $25,000 conversion value and 6,000% ROAS in brand with PMaxPMax campaigns include your brand so why will you still run a proactive brand campaign?What happens when you're not running a brand campaign with PMax?But wait! Bidding on my brand name will just increase cost, right? How much are you willing to pay to impress on the right audience?If I bid on my brand, will it hurt my SEO?If I'm a small business owner, should I ignore brand and focus on new customer acquisition? How the attribution model affects your brand conversionsRelated Videos:Why You Absolutely MUST Run A Brand Campaign in Google Ads: https://youtu.be/SMH0z387w48 Help! My Competitor Is Bidding on My Brand Name in Google Ads: https://youtu.be/S69ZReN1b48Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: https://youtu.be/VnTzcTGJHcc🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
5/13/2022 • 35 minutes, 56 seconds
Get AMAZING Software Development and Help Ukraine at the Same Time
Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life.For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country's economy is suffering a severe downturn.Ivan and his friends, who themselves are also experiencing the hardships brought by the war, built Save IT In Ukraine.Save IT In Ukraine is an initiative to support Ukrainian IT specialists affected by the Ukrainian-Russian war by providing employment opportunities. With over ten expert developers and a waitlist of talented specialists, Save IT In Ukraine is ready to provide services such as web development, blockchain projects, mobile apps, custom build software, and much more.Why hire them? Not only will you get cost-effective and expert services — but for every new project, you are also helping Ukrainian professionals and their families get back to their normal life.Discover how Save IT In Ukraine can help you with your business today:https://saveit.in.ua/🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
5/11/2022 • 20 minutes, 2 seconds
Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY
The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It's the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes.Google support article about the new customer acquisition goal: https://support.google.com/google-ads...Related YouTube Videos:🤐 Google Confirms! New Performance Max Features to Watch Out For! Weekly Live Q&A: https://youtu.be/TUAwleH81Tk🏋️ How to Optimize Google Ads Performance Max for Lead Generation - Weekly Live Q&A https://youtu.be/u52OrEgrU7g 🧗 Performance Max Best Practices to Get Ahead of Your Competition NOW - Google Ads Live Q&A https://youtu.be/YTapfK2GXl4💣 Performance Max Secret Strategies Revealed: Weekly Live Q&A to Scale Your Business With Google Ads https://youtu.be/90VfroBREXQ🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
5/7/2022 • 10 minutes, 9 seconds
Sales Friction = Death (Get Out of Your Customers’ Way)
"The most important thing when it comes to sales isn't copywriting or advertising - is that you don't make it harder for people to buy from you. Have frictionless steps for them to convert themselves into customers. This episode is going to show you an example of sales friction in action and teach you some ways to avoid this and increase your sales.Sales friction is a fancy term for making it too hard for your customer to buy from you. It's one of the easiest ways to lose sales. Don't want to lose sales? Make it easier for people to buy!Related YouTube Videos:🧐 CRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion Experience: https://youtu.be/Ik7Gy8uZAbU🛒 The Importance of Conversion Rate Optimization (CRO) For eCommerce: https://youtu.be/UVFUWVI_8p0Collin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More! https://youtu.be/SOnETPodkMA🔻 Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max:https://youtu.be/HddwjMcQtnk💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2c🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...
5/5/2022 • 6 minutes, 51 seconds
The No. 1 Way to Increase ROAS for eCommerce & More Expert Tips From Chase Clymer of Electric Eye
Do you want to learn about how you can grow your eCommerce brand and reach new heights? In this episode, Kasim interviews Chase Clymer, the co-founder of Electric Eye, about the challenges faced by eCommerce stores, especially those just getting started in their journey. Chase also shares his top tips for finding success in eCommerce and how to better prepare your online business for the future.Chase knows what it takes to run an eCommerce store. He’s been at it since 2016 and he now specializes in helping eCommerce brands increase their sales with his agency, Electric Eye. He is also the host of the Honest Ecommerce podcast. It's a podcast committed to helping online store owners grow their business through honest advice. From building Shopify stores to managing client relations and growing a team, he is a true eCommerce expert. More about Chase Clymer and his work:Chase Clymer:https://www.chaseclymer.com/Electric Eye:https://electriceye.io/Honest Ecommerce:https://honestecommerce.co/The tools Kasim and Chase recommend:Billo for custom-made eCom videos:https://billo.app/?ref=regnhiNorthbeam:https://www.northbeam.io/Triple Whale: https://trytriplewhale.com/*Use the code ELECTRICEYE to get a discountHighLevel:<a...
5/3/2022 • 27 minutes, 22 seconds
Using Performance Max to Minimize the Crossover Between Your Facebook Ads & Google Ads
In this episode, Regina Bellows, one of our incredible Client Managers, offers a few tips on how to minimize the amount of Facebook leads targeted with your Google Ads campaigns. This includes tapping into the future that is Performance Max.If you're running Facebook Ads and Google Ads, you'll expect that two marketing platforms will be a great way to target more leads for your business. I mean two is better than one, right? But there's an unwanted initial result of running both - Google Ads will target your Facebook leads as well. While there is no way to avoid this completely, Regina shares tips on how to make sure that it is minimized.Related YouTube Videos:What the Facebook/IOS Update Means For Google Ads: https://youtu.be/2hGFpkfZcyMFacebook Ads & iOS14 issue FIXED! https://youtu.be/TETr8siYHisFacebook Just Said, Officially, That I’ve Been Right This Entire Time! (iOS 14 Facebook Hack Update) https://youtu.be/esB3P6FdMhAYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach) https://youtu.be/PtnGDLhuLqo🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
4/30/2022 • 8 minutes, 15 seconds
Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and increased sales in eCommerce. They also reveal a Solutions 8 trade secret to getting 500% ROAS by controlling PMax, and so much more!0:00 Weekly Live Q&A to scale your business with Google Ads Performance Max and other campaign types1:50 Performance Max for lead generation, how audience signals and asset groups work9:19 Bidding strategy: Max conversion value vs Target ROAS (with data from Google)15:27 Why Google Ads Performance Max is better than Smart Shopping campaigns19:11 What to focus on to increase eCommerce sales and leads21:39 PMax campaign vs high-performing search campaign24:25 Are we getting negative keywords for PMax?28:11 What to do if PMax stops working after adjusting your TROAS34:24 Solutions 8 trade secret for getting 500% ROAS with less ad spend in PMax41:07 PMax issue: getting repeat leads and conversions47:17 Local campaigns are turning into Performance Max campaigns53:39 How to transition your Smart Shopping campaigns to Performance Max🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:<a...
4/28/2022 • 52 minutes, 41 seconds
The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com)
Do you own an agency and you're not sure what niche to go into? Or you’re just starting out and need some direction? In this episode, Kasim sits down with Shaun Clark, CEO of HighLevel, to help shed some light on your path. They talk about the best niche, avoiding market saturation, how including software in your services can aid in business continuity, and so much more. Shaun Clark is the CEO of HighLevel, a Full Suite Platform for Agencies. So, it's an understatement to say that Shaun is an expert in working with agencies.HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place.We believe in it's power to help agencies rise that's why we're an affliate!You can check out HighLevel with our affliate link: https://www.gohighlevel.com/main-page...Related YouTube Videos:Looking to the Future with Shaun Clark of GoHighLevel.comhttps://youtu.be/VwAe6zvfkhY ⚙️ Improving Agency Operations With Dan Beard:https://youtu.be/wKGg6KGwmxMWhat Working With 10,000+ Agencies Taught GoHighLevel Team About How to Productize Agency Offerings:https://youtu.be/9YmpQB77HZo👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:https://youtu.be/F9JlKznj81w💪 The Ideal Team Structure for Google Ads Management:https://youtu.be/d3COKxxHt3I🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
4/26/2022 • 16 minutes
Did Google Lie to Us About How Audience Signals Are Used in Performance Max?
Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and "best" practices, filter them accordingly. It's still You vs Google, and Kasim proves it in this episode.References:Google shares deeper insight into audience signals in Performance Max campaigns by Greg Finn of Search Engine Land:https://searchengineland.com/google-s...Tweet on Performance Max Audience Signal: https://twitter.com/adsliaison/status...Google's ads product liaison, Ginny Marvin, on Twitter: https://twitter.com/adsliaisonRelated Videos:💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2c 🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZYEpic Value Bomb! Every Single Audience in Google Ads:https://youtu.be/44P7YSSfc8Y🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:<a href="https://www.youtube.com/watch?v=9TziUBrF_hs&t=0s"...
4/23/2022 • 18 minutes, 29 seconds
How to Steal Your Competitors’ Most Valuable YouTube Traffic
"Our awesome founder & CEO is this year's War Room Wicked Smaht Winner! 🙌 And in this episode, he reveals his award-winning strategy on how to steal your competitors' most valuable YouTube traffic. This way, you can easily increase views, and attract leads who are already interested in what you have.If somebody is watching your competitor's YouTube videos, it means they're also interested in your products or services.So why not steal those viewers/prospects from your competitors?Then all that's left is for you to do is deliver value, build trust, then convert them into customers!After all, Google allows you to advertise on anyone's YouTube videos, including that of your competitors. Kasim used this to his advantage to get more views and leads, and now you can, too!War Room: https://www.warroommastermind.com/ YouTube Will Now Show Ads On All Videos Even If Creators Don’t Want Them: https://bit.ly/38RaAq8 Related Videos:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala:https://youtu.be/Bd7g_pnAUtkYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach) : https://youtu.be/PtnGDLhuLqoHow to Use the Google Ads Reach Planner to Build a YouTube Marketing Strategy: https://youtu.be/mXqDTOCJ5XQHow to Run a Lead Generation Campaign in YouTube Using Google Ads:https://youtu.be/5jKkYEpmixYHow to Remarket eCommerce Visitors With YouTube Ads:https://youtu.be/3Q5M5bi9LUI🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE...
4/21/2022 • 9 minutes, 15 seconds
Performance Max Best Practices to Get Ahead of Your Competition NOW - Google Ads YouTube Livestream
Listen to the replay to this week's YouTube Livestream Q&A to scale your business with Google Ads. Kasim and John share how to optimize Performance Max campaigns with the best practices in building asset groups, audience targeting, media creation, etc. This way, you'll be able to get ahead of your competition NOW, especially since PMax is replacing Smart Shopping and Local campaigns in about two months.Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...0:00 Weekly Live Q&A to Scale Your Business With Google Ads2:00 The best way to create and manage Asset Groups in Performance Max campaigns 9:11 Choosing audiences for asset groups15:29 Negative keywords in Performance Max campaigns17:38 Launching a PMax campaign with your new Shopify site21:25 Why we don't recommend relying on Google to create your videos for PMax 26:04 Fix for keyword-based ads that aren't showing due to low ad rank29:35 What to do to get high-quality leads 39:26 How to scale your PMax campaign with less than 150% ROAS41:13 Maximize conversions vs. maximize conversion value43:55 Can you check where the PMax ads are showing up?46:53 When to run YouTube display campaigns50:44 PMax limitations and the workarounds55:05 How to get ahead of your competition NOW with PMax campaignsMissed the Live Q&A Session? Catch Kasim and John every Friday on YouTube at 1 PM PST as they answer everything you want to know about Google Ads - strategies, secrets, guides, and so much more! See you next week! 💚🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
4/19/2022 • 1 hour, 2 minutes, 30 seconds
Improving Agency Operations With Dan Beard
Today's guest in The Daily Google News is the Founder of The Digital Custodian, Dan Beard. He has over 25 years of experience to help organizations break through to the next level. In this video, he shares his expertise on how agencies can scale their business by improving their operations through standardization, system building, team motivation, and so much more!Dan's Website - The Digital Custodian: https://www.thedigitalcustodian.com/Dan's LinkedIn: https://www.linkedin.com/in/dan-beard...Kelly Clements - Dan's Life Coach: https://theentreprenewer.com/Mentioned Videos & Channel:The puzzle of motivation by Dan Pink: https://youtu.be/rrkrvAUbU9Y Fastcap: https://www.youtube.com/c/FastcapLLC 💎 How to Master Measurement in 3 Steps and Why It’s Crucial for Entrepreneurs (With Chris Mercer): https://youtu.be/Q4FsRKxUtIQ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
4/16/2022 • 23 minutes, 27 seconds
Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max
With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax campaigns by modifying your funnel marketing strategies.A full-funnel approach to marketing has been difficult in Google Ads since the platform typically focuses on the bottom of the funnel.Now with Performance Max campaigns, Google Ads can be used throughout the entire marketing funnel - starting from brand awareness. But, this doesn’t mean you should put all your funnel marketing strategies to bed. Rather, you’ll just need to modify them for Performance Max optimization.Related Videos:❗️ Important Performance Max Update – Focusing on New Customers Onlyhttps://youtu.be/Vv_-oO7Bbnk 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-QCollin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More!https://youtu.be/SOnETPodkMAThe Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
4/14/2022 • 10 minutes, 7 seconds
Performance Max Secret Strategies Revealed
Catch this recording of our Weekly LIVE Q&A To Scale Your Business through Google Ads ! Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads - strategies, secrets, guides, and so much more!🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqay1HWnFTWFB1cUloQ29GRXMtMi1MNEdpRERqZ3xBQ3Jtc0tueUtYRlM4WDZpRWcwSW1FbFU2RjJRbzRsV1owLXQwT3VmR3FiZE5OTU1FVHVoS19TYTFIVUVwSkRVeGFJbUxYQVNVQ3FvRVRFazdURllVXzlUdTZTcElMZFY2NWhhMUEzbEZQTWJlQjVhLU5ReGpRVQ&q=https%3A%2F%2Fsol8.com%2Fpitch%2F" rel="noopener noreferrer"...
4/12/2022 • 57 minutes, 50 seconds
Hacking Performance Max and Optimizing Your Campaigns
Love Performance Max but hate how it's stealing from other campaigns? Kasim reveals a hack one of our amazing Google Ads Strategists, Usama, came up with that solves this problem. It allows you to get the best results from Performance Max without it stealing traffic from your Display and Discovery campaigns. This PMax hack can also help you maximize the opportunities in your Search and Shopping campaigns.Related Videos:🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target:https://youtu.be/Y427NI4MwZY💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc ❗️ Important Performance Max Update – Focusing on New Customers Onlyhttps://youtu.be/Vv_-oO7Bbnk 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntU🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hsApply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene...🛒 Everything you need to know about Google Ads for eCommerce:<a...
4/9/2022 • 6 minutes, 37 seconds
Solutions 8 is Hiring! Do You Have What It Takes?
If you're interested in becoming part of our team and learning from the smartest Google Ads strategist in the world, apply here: https://sol8.com/apply/ When applying, don’t forget to indicate in the notes that you're applying as John Moran's assistant.Do you have what it takes to be the right hand of one of the best minds on the planet? We're looking for the most accountable human in the world who knows Google Ads to be the assistant of Solutions 8 Chief Strategist, John Moran. We're looking for someone:Knowledgeable about Google Ads - You don't need to be a Google Ads expert. You just have to be comfortable with the dashboard enough to be able to keep up with John's instructions.Accountable - You need to be able to take responsibility for your actions and take ownership of your tasks. We need someone who never needs to be followed up and will always be three steps ahead of John.Comfortable working from home - You're going to be in every meeting and every call but in the comfort of your own home. Available during US hours - Specifically, John Moran's hours. He is in Phoenix, Arizona, and he will need the bulk of your support during client calls and meetings.So, if you're ready to learn from one of the best and most respected leaders in the digital marketing space, push yourself beyond your comfort zone, and grow at the fastest pace you could imagine, apply now!🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/...
4/7/2022 • 6 minutes, 37 seconds
Why Conversion Rate Optimization (CRO) Is So Important For eCommerce
Whether you’re just getting started with eCommerce or have been selling online for years, the importance of Conversion Rate Optimization (CRO) cannot be overstated. If you’re not doing everything you can to drive more sales to your online store, what are you waiting for? In this episode, Kasim brings in one of our amazing Client Managers, Glen Wilson, to emphasize why you shouldn't spend a cent on advertising if you haven't optimized your site for CRO yet, and what you can do to start.CRO refers to the process of increasing the percentage of visitors who complete a desired action on your site — whether that's making a purchase, subscribing to a newsletter, or downloading an app. The more conversions you have, the better your site is performing.Listen to this episode to learn about the importance of Conversion Rate Optimization (CRO) and how you can start optimizing your site right now for conversions and sales. 🚀 Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM More about the creator of the E-commerce Checklist, Jaka Šmid:https://conversion.design/To buy:https://conversiondesign.gumroad.com/...25% off using this code: 25OFFSOLUTIONS8Mentioned Videos:💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ 🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
4/5/2022 • 15 minutes, 23 seconds
Performance Max Audience Best Practices with the Solutions 8 Google Ads Strategists
Meet the BEST Google Ads Strategists of the best Google Ads Agency! Kasim sits down with Caden, Efe, Usama, and Onkar to discuss the most important part of building a Performance Max campaign — Audience Signals.While the ability to reach a massive audience is a huge benefit of Performance Max campaigns, it can also be overwhelming to start.That's why Kasim brings in our very own Google Ads Strategists to share their insights and techniques in building Performance Max audience signals. Listen to this to learn how they structure their Performance Max campaigns to reach the right audience, and more:🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntUPerformance Max Campaign Guide Videos (On-going series):🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF24 💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc ❗️ Important Performance Max Update – Focusing on New Customers Onlyhttps://youtu.be/Vv_-oO7BbnkJoin this channel to get access to perks:https://www.youtube.com/channel/UCKuk...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google...
4/2/2022 • 37 minutes, 41 seconds
Why Branding Is Critical for Google Ads Success with The Brand Doctor, Henry Kaminski Jr.
Everyone knows that branding is important for a business, but what exactly does it mean? And how can you do it when you’re busy running a business? Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Designz. With 13+ years of helping clients reach their target market and establish meaningful connections, no wonder he's The Brand Doctor.It's so important for people to understand that branding isn't just your logo. There are so many different elements to it and especially in this day and age with social media and everything being so interactive. For advertisers, with Google Ads Performance Max rolled out and deciding what page to route your customers to, you want to make sure everything you're doing complements your brand and will lead to conversions and sales.How to build a brandCreating content and how well you should know your audience Performance Max just made branding more important now than everWhere to begin in building your brandMore about Henry Kaminski Jr.Unique Designz:https://uniquedesignz.net/Henry Kaminski Jr. on LinkedIn: https://www.linkedin.com/in/henry-kam... 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntUJoin this channel to get access to perks:https://www.youtube.com/channel/UCKuk...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
3/31/2022 • 23 minutes, 17 seconds
Performance Max Best Practices and Updates
Google Ads Performance Max points advertisers in the right direction. This can help you target the right audiences for high-performing campaigns! Also, Performance Max now allows you to focus on new customer acquisition!🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntUPerformance Max Campaign Guide Videos (On-going series):🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF24 💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene...🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: <a...
3/29/2022 • 10 minutes, 37 seconds
Solutions 8 Hiring Process | The Pareto Talent System
Kasim, our fearless Founder & CEO, is giving away the thing he's most proud of! He reveals his super-secret hiring process. Listen to this episode to learn how to attract, filter, and hire the BEST remote talent in the world QUICKLY and SCALABLY.The hiring process, the Pareto Talent System, is forged from 15 years of trial and error. And to date, it takes about 245 applicants for every specialist hired, which puts Solutions 8 specialists in the top 0.35% of the available talent pool.Learn how Kasim expanded Solutions 8 to a community of the best people around the globe, and so much more:Key TopicsThe Pareto Talent System: best practices to attract the best peopleThe Solutions 8 Job Listing Template to filter out submissions quicklyDon't hire for 50 roles, don't bundle resources!Be clear on who your ideal candidate isHire according to your valuesKasim's secret sauce to hiring the best peopleWhere to post your Job ListingThe hiring process forged from 15 years of trial and errorOur Job Interview Invitation templateThe most important part of your business: your peopleA Copy of The Pareto Talent System:https://docs.google.com/document/d/1Y...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hsApply here: https://sol8.com/apply/Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: <a...
3/26/2022 • 44 minutes, 56 seconds
Google Ads Ask Me Anything with John Moran
This episode is an AMA with Chief Strategist at Solutions 8, John Moran.Performance Max Campaign Guide Videos (On-going series):💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF24 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: <a href="https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew"...
3/24/2022 • 25 minutes
The Ideal Team Structure for Google Ads Management
Kasim shares the Solutions 8 team structure for Google Ads management. This is one of the keys to improved client management and retention, as well as attracting the best Google Ads specialists to join our team. If you are a Google Ads agency or even a Media management agency, you can compare your team structure with this guide. Who knows, maybe you could find ways to improve collaboration and processes within your organization.If you are interested in a career in Google Ads, Solutions 8 Google Ads management structure can help you see where you fit amongst the roles:Client ManagerGoogle Ads SpecialistGoogle Ads StrategistRelated Videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene...🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: <a...
3/22/2022 • 11 minutes, 13 seconds
Introducing Google Ads Performance Max | A Broad Overview
Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far.Well, not everything's working as we want them to and it's still pretty chaotic but overall, we think Performance Max is amazing.Listen to this episode to learn more about:Introduction to Performance MaxPerformance Max Key BenefitsFind more converting customers for your goalsDrive more value from your budgetGet rich and transparent insightsUse the best of Google Ads automationHow Performance Max worksWhat's required to launch Performance Max campaignsHow to start using Performance MaxPerformance Max Case StudiesPerformance Max Introduction Slides:https://docs.google.com/presentation/...Related videos:The Bottom-Up Funnel by Solutions 8:https://youtu.be/PJVL2Fq7x0kPerformance Max Campaign Guide Videos (On-going series):💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: <a...
3/18/2022 • 31 minutes, 4 seconds
The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)
This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.Topics they cover: Building a new Google Ads campaign for 2022What to keep in mind when adding valuesSelecting a campaign typeGeneral settingsUnderstanding the conversion path now for Ad schedulingTargeting and audience segmentsBudget and biddingAd groups and keywordsWhat Google removed in ad creation and what you can do to work around itThe big updates for Google Ads management in 2022Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related YouTube Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:<a href="https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy&t=0s" rel="noopener noreferrer"...
3/16/2022 • 40 minutes, 28 seconds
The Psychology of Google Ads
Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it.In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychology behind your strategy.What’s the target demographic? What are they thinking about? And what's their intent when they search for topics or keywords? - These questions relating to consumer psychology can give you a better view of the world of your lead prospects. In turn, achieves better ad performance and more sales,In this episode, Kasim gives examples of missed opportunities because of poorly analyzed consumer psychology. He then gives useful suggestions on how to never miss another opportunity. How placement affects customers The psychological effect of product imagery and display adsTips to incorporate the psychological aspects in your Google adsEverything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...The Customer Avatar Workshop:https://youtu.be/KojXuj7e3Us 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:https://www.youtube.com/watch?v=H35uj...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 <a...