A regular show investigating issues affecting the tech sector from a PR and marketing stand-point. Brought to you by Babel PR.
#47, Nadine Hawkins, Editor Capacity Media
In this episode, Babel's Senior Director, Paul Campbell, sits down with Nadine Hawkins, Editor at Capacity Media, to discuss Capacity Europe, the leading telecoms event in London focused on "Keeping the World Connected." They explore key themes and trends shaping the event, highlight the industry's top players in attendance, and offer insights on how to effectively engage with the media around this major gathering. Tune in for an inside look at what’s happening at one of the most important telecoms events of the year.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
9/25/2024 • 14 minutes, 28 seconds
#46, Philip Benton, Principal Fintech Analyst, Omdia
According to Babel’s B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-makers relying on them for influencing and making purchasing decisions. In this episode Babel director Simon Coughlin speaks with Philip Benton, Principal Fintech Analyst at Omdia. Philip talks about some of the hot topics he is focusing on, including open banking and digital identity, as well as what fintechs need to offer when speaking with analysts.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
7/30/2024 • 19 minutes, 17 seconds
#45, James Pearce, editor, TechInformed
Declan speaks with TechInformed editor James Pearce, who provides insight into launching a new publication during the pandemic and current content trends.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
6/13/2024 • 25 minutes, 42 seconds
#44, Raf de Kimpe, CEO Fintech Week London
Fintech Week London is where traditional financial institutions come together with new fintechs in one of the world’s leading financial districts. From high-street banks to challengers, technology giants to disruptors, this five-day event is a great opportunity to understand the global themes of fintech. Ahead of the 2024 event (10-14 June), Babel director Simon Coughlin speaks with Fintech Week London CEO Raf de Kimpe about his career, how he has helped evolve the event, and what attendees can expect in 2024.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
6/7/2024 • 18 minutes, 57 seconds
#43, Vivien Boche, corporate influencer and B2B TikTok advocate
Vivien Boche is a regular keynote speaker and evangelist for platform technology and women in tech, and appointed before the age of 30 as a senior director at the SAP Center of Excellence. Aside from her day job, Vivien has gained an impressive social media following thanks to her unique approach to promoting SAP technology on TikTok.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
5/23/2024 • 20 minutes, 44 seconds
#42, David Linthicum, internationally recognised cloud computing & AI pioneer
David Linthicum is an internationally recognised cloud computing & AI expert and thought leader. He has authored and co-authored 17 books on computing, the latest of which is An Insider’s Guide to Cloud Computing. David’s industry experience includes tenures as CTO and CEO of several successful software companies, and upper-level management positions in Fortune 100 companies. Until recently he was chief cloud strategy officer at Deloitte, and in February he joined The Cube as an enterprise technology analyst. In his busy schedule, he keynotes leading technology conferences on topics including cloud computing, enterprise application integration, and enterprise architecture.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
5/14/2024 • 24 minutes, 27 seconds
#41, Miya Knights, retail technology expert
In this episode Babel director Simon Coughlin speaks with Miya Knights. Miya has more than 25 years' experience as a retail technology analyst, editor, author and consultant. She is the owner and publisher of Retail Technology magazine and has co-authored two best-selling books about Amazon and Omnichannel Retail. Miya serves as a consultant and advisor to a number of technology companies, judges a number of industry awards, and is also a member of the Retail Influencer Network, Customer Strategy Network and the KPMG Retail Think Tank. She talks about the hottest trends in retail tech and reflects on the 2024 Retail Technology Show.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
5/3/2024 • 20 minutes, 16 seconds
#40, Hannah Duncan, fintech journalist
In this episode Babel director Simon Coughlin speaks with Hannah Duncan, a former banker who now writes about fintech and investment. She talks about the benefits and challenges of being a freelance journalist, the types of stories that inspire her, and why she loves attending industry events.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
3/18/2024 • 18 minutes, 16 seconds
#39, Winning the battle for B2B brand awareness budget
Effective marketing and PR works primarily by reaching the 95% of customers who are not yet in-market, increasing the odds your brand gets remembered when those customers do decide to buy. The challenge faced by B2B marketeers when allocating budget to their brand awareness goals, is convincing the budget holder that they will see a return on their investment. Babel director Simon Coughlin discusses the issue with Chrissy Tansey from Babel client Doit, Jon Lombardo, who until recently was the Global Head of Research at Linkedin’s B2B Institute, and Babel campaign director Holly Abbott, who outlines some of the best tactics to help your brand raise awareness to ensure you are front of mind when your target audience makes a purchasing decision.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
3/6/2024 • 26 minutes, 50 seconds
#38, Teresa Cottam, chief analyst at Omnisperience, speaks with Babel campaign director, Jen Kelham
Jen speaks with Teresa Cottam, a distinguished industry analyst and expert in the digital economy. In addition to being renowned for helping companies create compelling experiences that transform their businesses, increasing value and building engagement, Teresa is a judge of the GSMA Global Mobile Awards and for the World Communication Awards, and a contributing analyst to the TM Forum. For the last - nearly seven years - Teresa has been the Chief Analyst at Omnisperience, the company she founded after nine years at the helm of Telesperience, and analyst roles at Analysys Mason, Informa and Ovum (both of which are now part of Omdia). Teresa talks about the role of women in the tech sectors, how she likes to work with AR and PR teams, and offers her predictions for 2024.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
2/7/2024 • 28 minutes, 6 seconds
#37, Dr Sarah-Jayne Gratton, award-winning technology evangelist, speaks with Babel director Simon Coughlin
As part of our B2B tech trends 2024 series, Simon speaks with Dr Sarah-Jayne Gratton. Sarah-Jayne is an award-winning technology evangelist, specialising in emerging technologies and covering trends in AI, machine learning, and digital transformation. Her clients have included the global tech giants Ericsson, Siemens, IBM, Vodafone and Intel. Sarah-Jayne is also host of the Tech Uncorked Podcast and she is the Editor-in-Chief of Agritech Future Magazine.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
2/5/2024 • 15 minutes, 23 seconds
#36, Shelly Kramer, MD and principal analyst - theCUBE Research, speaks with Babel director Simon Coughlin
As part of our B2B tech trends 2024 series, Simon speaks with Shelly Kramer. Shelly is the managing director and principal analyst at theCUBE Research, the analyst arm of popular enterprise technology media platforms theCUBE and SiliconANGLE. During her career Shelly has worked with some of the world’s largest tech brands to help them embrace disruption and to successfully navigate the process of digital transformation. She regularly advises and collaborates with senior leaders at major technology companies, covering a wide range of products and services, including Cloud, Artificial Intelligence, ESG, 5G, Enterprise Apps, and Automation. Shelly has been recognised as one of the world’s leading technology analysts and a B2B Marketing influencer.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
1/25/2024 • 16 minutes, 34 seconds
#35, Christina Trampota, tech industry leader and B2B influencer, speaks with Babel director Simon Coughlin
As part of our B2B tech trends 2024 series, Simon speaks with Christina Trampota. Christina is a technology industry leader with a passion for commerce and connectivity. She has more than 20 years of experience working with early-stage startups and large enterprises, including Meta, Visa, and Motorola, to name a few, helping brands enhance their product development and marketing efforts. She has been recognised by various channels and events as a Top B2B Influencer and Whos Who in Fintech, and when she is not building and scaling companies and communities, she enjoys teaching and mentoring tomorrow’s leaders. Topics under discussion include the importance of 'responsible AI' and the potential for tech to reduce the impact of climate change.
Digital Communicators is a podcast from Babel, a leading technology PR agency. For more information head to www.babelpr.com
1/2/2024 • 18 minutes, 15 seconds
#34, Kamales Lardi, digital and business transformation leader, speaks with Babel director Simon Coughlin
Kamales Lardi has more than 23 years of cross industry experience. She formed her own consulting business in 2012 and has helped many multinational companies harness the power of emerging tech including AI, augmented reality, automation and blockchain. Kamales has been widely recognised as an industry thought leader and is also a Teaching Fellow at Durham University Business School. In this podcast she gives her views on the B2B tech trends for 2024, outlines why tech firms must continue to focus on workforce diversity, and reveals what it takes to be a technology thought leader.
12/4/2023 • 23 minutes, 55 seconds
#33, Eric Siegel, machine learning expert, speaks with Babel Director Simon Coughlin
As part of our 'B2B tech trends 2024' series, Babel director Simon Coughlin speaks with San-Francisco based Eric Siegel, a leading consultant and former Columbia University professor who helps companies deploy machine learning. Eric is the founder of the long-running Machine Learning Week conference series, the executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," which has been used in courses at hundreds of universities.
11/23/2023 • 16 minutes, 28 seconds
#32, Cyril Coste, Chief Digital Officer, Digital and Growth and Simon Coughlin (Director, Babel PR)
Babel director Simon Coughlin speaks with digital transformation influencer Cyril Coste. Cyril is an experienced digital transformation expert having worked with some big global tech brands including IBM and AWS to enhance their product development, digital innovation and customer experience. Among his accolades, he has been named in Onalytica’s Global Top 100 Digital Transformation Influencers list since 2017. As well as giving his top tips for tech trends in 2024, Cyril provides an insight into life as a technology influencer.
11/17/2023 • 23 minutes, 52 seconds
#31, Rob Chambers (Managing Director, Total Telecom), Kerry Merritt (Head of Content, Total Telecom), and Declan Bradshaw (Associate Director, Babel PR)
8/22/2023 • 13 minutes, 22 seconds
#30, Eugina Jordan, CMO of Telecom Infra Project (TIP) on improving diversity in the Telecoms industry
7/27/2023 • 30 minutes, 52 seconds
#29, Lisa Bader, CMO of Enveil, and Ed Cooper, associate director at Babel
7/18/2023 • 18 minutes, 47 seconds
#28, Joel Goodson (senior content manager at Babel) and Marcus Hedenberg (senior campaign manager at Babel)
6/21/2023 • 22 minutes
#27, Andrew Bruce Smith, Chair of CIPR's AI in PR group and digital comms consultant
Andrew Bruce Smith joins our director Simon Coughlin to discuss the role of AI on PR.
6/13/2023 • 34 minutes, 47 seconds
#26, Konstantin Vinogradov, General Partner at Runa Capital
Digital Communicators Podcast featuring Konstantin Vinogradov
6/9/2023 • 18 minutes, 32 seconds
Derek Weeks, author and CMO on community led marketing
4/26/2023 • 26 minutes, 27 seconds
#24 - The EU Artificial Intelligence Act - the implications for the tech sector with Jane Finlayson-Brown of Allen & Overy and Matt Kusner of University College London
The European Union is set to create the world's first broad standards for regulating or banning certain uses of artificial intelligence (AI).The AI Act will establish a framework for assessing the relative risk of different kinds of AI systems. This podcast is a recording of a Babel webinar discussing the potential impact of the Act on consumers, businesses and technology vendors.
3/16/2023 • 50 minutes, 7 seconds
#23 - National Apprenticeship Week with PRCA Head of Apprenticeships, Stephanie Umebuani, and Babel apprentice Lauren O'Harrow
To mark National Apprenticeship Week 2023, Babel Director Simon Coughlin spoke with PRCA Head of Apprenticeships, Stephanie Umebuani, and Babel apprentice Lauren O'Harrow about the value of apprenticeships within the PR industry."
2/9/2023 • 11 minutes, 59 seconds
#22 - Robin Smith, research specialist at Censuswide
A discussion with Robin Smith, research specialist at Censuswide
2/9/2023 • 12 minutes, 15 seconds
#21 - The Babel Cybersecurity 2023 webinar. A discussion with Katrina Manson of Bloomberg News and Ciaran Martin CB, founding chief executive of the UK National Cyber Security Centre
A discussion with Katrina Manson of Bloomberg News and Ciaran Martin CB, founding chief executive of the UK National Cyber Security Centre
1/6/2023 • 1 hour, 44 seconds
#20 - John Leonard, Research Director, Computing
John Leonard, Research Director, Computing
1/5/2023 • 15 minutes, 36 seconds
#19 - Armando Samayoa, Télécoms Sans Frontières
Armando Samayoa, Télécoms Sans Frontières
10/13/2022 • 17 minutes, 51 seconds
#18 - Cristina Criddle, technology reporter, Financial Times
Cristina Criddle, technology reporter, Financial Times
9/20/2022 • 14 minutes, 29 seconds
#17 - Jessica Haworth, journalist, The Daily Swig
9/1/2022 • 12 minutes, 44 seconds
#16 - Beatrice Askaner, CMO, Leapwork
Beatrice Askaner, CMO at client Leapwork, joins Babel director Simon to discuss the challenges of global expansion, the benefits of investing in a good PR partner and more.
7/25/2022 • 15 minutes
#15 - Martyn Landi, Technology Correspondent, PA Media
Babel director Simon Coughlin is joined by PA technology correspondent Martyn Landi, who shares everything from a typical day in his life to why PRs should never pitch via DMs.
7/11/2022 • 14 minutes, 57 seconds
#14 - Starting in the PR industry
5/27/2022 • 12 minutes, 7 seconds
#13 - Shelli Zargary, the Marketing Content and Strategy Manager at GenCell - Earth Day
To mark Earth Day, our Director Paul Campbell spoke with Shelli Zargary, the Marketing Content and Strategy Manager at GenCell. Earth Day is a global environmental holiday, which occurs every year on 22 April and is celebrated by an estimated 1 billion people, per EarthDay.org – from schoolkids to heads of state. The day is meant to serve both as a reminder of the threats to our planet and a chance to appreciate everything the Earth offers. As a company with the primary objective of delivering ‘green power anywhere’, Shelli offers her views on how businesses can help reduce carbon emissions and specifically, the role of hydrogen and ammonia in this process.
4/22/2022 • 17 minutes, 53 seconds
#12 - Christine Hall, TechCrunch reporter focusing on start-ups
Startups & Venture Capital with Christine Hall from Techcrunch
#9 - Kate O'Flaherty, freelance journalist, cybersecurity
12/21/2021 • 18 minutes, 14 seconds
#8 - Scott Bicheno, Editor, Telecoms.com
This month we are talking to Scott Bicheno. Scott is editor of Telecoms.com and also hosts the title's weekly podcast along with Light Reading's Iain Morris. Scott talks to Babel's Declan Bradshaw about his entry into journalism, the stories that interest him and how companies can get on his radar (without winding him up).
11/15/2021 • 35 minutes, 20 seconds
#7 - Cecile Bussy, Freelance journalist (Sifted, Financial Times Group)
This month’s podcast is a conversation between Babel’s Simon Coughlin and freelance journalist, Cecile Bussy, who has most recently been working with Sifted, part of the Financial Times Group. Sifted covers startups and the technology scene.. As well as talking about her background, Cecile discusses what it takes get coverage in titles like Sifted.
9/9/2021 • 16 minutes, 4 seconds
#6 - Chloe Rigby, Editor, Internet Retailing
Chloe's articles for Internet Retailing Chloe's TwitterMusic:Ahjay Stelino - Break Away Ketsa - Good Vibe
8/5/2021 • 24 minutes, 55 seconds
#5 - Joe O'Halloran, Networking Editor, Computer Weekly
Music:Ahjay Stelino - Break Away Ketsa - Good Vibe
Music:Ahjay Stelino - Break Away Ketsa - Good Vibe
6/2/2021 • 26 minutes, 54 seconds
#3 - Cybersecurity discussion with Orange Cyberdefense's Stuart Reed
Music:Ahjay Stelino - Break Away Ketsa - Good Vibe
4/30/2021 • 18 minutes, 34 seconds
#2 - Virtual media roundtables
Discussed whitepaper on the impact of Covid on cybersecurity: https://babelpr.com/covid-19%3A-the-impact-on-cybersecurityMusic:Ahjay Stelino - Break Away Ketsa - Good Vibe
3/26/2021 • 33 minutes, 11 seconds
#1 - How has media relations changed since the pandemic
Music:Ahjay Stelino - Break Away Ketsa - Good Vibe