Crypto Token Talk is a podcast by host Kelley Weaver for those interested in learning “Crypto 101” and exploring the new frontier of blockchain technology. It serves as an entertaining on-ramp and newbie-friendly gateway to learning resources related to the world of cryptocurrency. Each episode features a different industry expert in the blockchain sphere or their respective field. Kelley Weaver is the founder and Chief Executive Officer of Melrose PR, a leading cryptocurrency and blockchain communications agency based in Los Angeles, California. Melrose PR believes the future of money is digital, and that cryptocurrency is here to stay.
Proof-of-PR Season 2 Episode 4: 10 to 1 Public Relations President and Founder Josh Weiss on the Art of Storytelling
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the “10 to 1” magic, how he’s built out his firm + niche, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
4/16/2024 • 45 minutes, 19 seconds
Proof-of-PR Season 2 Episode 3: Unlocking Web3 Talent with Founder of Up Top Search Founder Dan Eskow
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with the legendary Founder of Up Top Search, Dan Eskow, to dive into all things hiring in the crypto landscape, effective networking, how he utilizes his podcast to source talent, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
4/2/2024 • 50 minutes, 13 seconds
Proof-of-PR Episode 10: Bitcoin Communications Powerhouse Aubrey Strobel On The Art of Social Strategies
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our tenth episode, our host Kelley Weaver, CEO of Melrose PR sits down with PR and communications maven Aubrey Strobel to discuss her journey to Bitcoin, how she’s grown her social and editorial networks, the need for more robust social strategies in the digital age, the humanitarian side of Bitcoin, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
9/26/2023 • 35 minutes, 51 seconds
Proof-of-PR Episode 9: Josh Hubberman on the Intersection of Culture and Blockchain
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our ninth episode, our host Kelley Weaver, CEO of Melrose PR sits down with fellow entrepreneur Josh Hubberman, CTHDRL Co-Founder / Partner to discuss building the bridge between Web3 tech that can solve Web2 problems, visual identity for a brand, how blockchain tech is like a new paintbrush, the creative intersection of tech and digital design, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
9/12/2023 • 45 minutes, 49 seconds
Proof-of-PR Episode 8: TechCrunch Reporter Jacquelyn Melinek on Autonomy in Journalism & the Symbiotic Relationship with PR
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our eighth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Jacquelyn Melinek, Senior Crypto Reporter at TechCrunch to chat through the importance of knowing what makes a good story versus being assigned a story, why having a good read on people is paramount in journalism, being a free bird when it comes to social media, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
8/29/2023 • 46 minutes, 15 seconds
Proof-of-PR Episode 7: Joe Nakamoto on Covering Bitcoin Only at CoinTelegraph and BTC Adoption IRL
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our seventh episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Joe Nakamoto, Bitcoin journalist at Cointelegraph. Kelley and Joe dive into his old-school approaches to journalism, why trust between reporters and PR professionals is paramount, the ethical fine lines of using ChatGPT/other AI tools, and why loads of salt water is the key to great hair. You won’t want to miss this one! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
8/15/2023 • 49 minutes, 3 seconds
Proof-of-PR Episode 6: Kelsey McGuire on Marketing in the Web3 Space and Transitioning from Web2
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our sixth episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Kelsey McGuire, CGO at Shardeum. Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey dive into the challenges of marketing and PR in an ever-changing media landscape and how titles can pigeonhole career trajectories. Tune into this episode to also hear how to successfully cut through the noise of chaotic media cycles and why Kelsey feels the title CGO better encompasses the role of a marketer in Web3. To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
8/1/2023 • 31 minutes, 30 seconds
Proof-of-PR Episode 5: Cory Klippsten on Using PR and Twitter to Drive a Strong Media Presence
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fifth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cory Klippsten, CEO of Swan.com who has been featured in CNBC, Bloomberg, Yahoo! Finance, NYT, WSJ, and more. Kelley and Cory dive into how he’s developed strong relationships with reporters and become a go-to resource when there’s breaking news across the crypto and Bitcoin industries. Tune into this episode to also hear how Cory leverages his Twitter presence, navigates time sensitive media cycles and has grown an exceptional team. To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
7/18/2023 • 49 minutes, 20 seconds
Proof-of-PR Episode 4: Isabel Foxen Duke on the Press Launch of Bitcoin Ordinals
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fourth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Isabel Foxen Duke, Ordinals Advisor and previously Comms Director for the Ordinals Core team to discuss the unique PR tactics Isabel leveraged to make Ordinals the most talked about Bitcoin story in years. Kelley and Isabel discuss how to harness the power of passionate communities on both sides of the crypto divide, how to hook a reporter, the latest trends in mass adoption messaging, plus much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
7/4/2023 • 50 minutes, 47 seconds
Proof-of-PR Episode 3: Cam Thompson on How to Build Effective Reporter Relationships in the Space
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our third episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cam Thompson, Web3 Reporter at CoinDesk. Kelley and Cam discuss objective reporting, crypto being here to stay, why you shouldn’t ghost reporters who DM you, the importance of maintaining reporter relationships, and much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
6/20/2023 • 44 minutes, 5 seconds
Proof-of-PR Episode 2: Hailey Lennon on Building Twitter Influence in Bitcoin & Web3
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In this episode, our host Kelley Weaver, CEO of Melrose PR sits down with Hailey Lennon, Partner at Brown Rudnick, President of Crypto Connect and renowned crypto Twitter persona. Kelley and Hailey discuss working in the Bitcoin space for several years, navigating challenges on a professional and personal level, and the opportunities associated with building a strong personal brand on Twitter. To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
6/7/2023 • 39 minutes, 28 seconds
Episode 105: Interviewer Becomes Interviewee: A Conversation With Richard Jacobs, Host of Future Tech
Richard Jacobs knows a thing or two about cryptocurrency and blockchain. He’s interviewed over 200 people from blockchain companies through his Future Tech podcast and written about them in his book Bitcoin, Ethereum, and Blockchain: Surprising Insights from 200+ Podcast Interviews of Industry Insiders. Richard is also hosting the Bitcoin, Ethereum & Blockchain SuperConference coming up in Irving, Texas near Dallas, featuring John McAfee, Tim Draper, Erik Voorhees, and more. From his wealth of knowledge, Richard shares with us some of his favorite use cases and companies in the blockchain space, such as Mint Health, Factom, and ShapeShift. Kelley and Richard also tackle questions for beginners such as if it’s too late to get into cryptocurrency and the learning curve. It’s important to know that while it does take time to learn, this is a welcoming community and there’s no need to be intimidated! Richard believes that there’s plenty of space left for cryptocurrency and blockchain tech to grow. Links to resources mentioned in this episode: Richard’s book: https://www.amazon.com/Bitcoin-Ethereum-Blockchain-Surprising-Interviews/dp/1946481351 Bitcoin Superconference (Feb 16-18): https://bitcoinsuperconference.com Future Tech Podcast: https://www.futuretechpodcast.com/ How Money Got Free: Bitcoin and the Fight for the Future of Finance: https://www.amazon.com/How-Money-Got-Free-Bitcoin/dp/178074658X https://www.coinbase.com https://localbitcoins.com http://shapeshift.io https://www.minthealth.io https://gem.co https://www.factom.com https://prism.exchange
2/13/2018 • 25 minutes, 31 seconds
Episode 104 - Blockchain for Social Good with Rachel Cook
Rachel Cook is the founder of Seeds a startup using blockchain tech to help those in need all over the world. In this conversation with Kelley, Rachel tells us about her introduction to crypto and blockchain tech, and the inspiration for Seeds. Seeds creates free tools that give websites and mobile apps the ability to show their users opportunities to help people in need. Part of the inspiration for Seeds came from Rachel’s experience in Kenya a number of years ago, seeing “micro loans” that could be sent via SMS between mobile phones. Along with hearing about Seeds, you’ll get some knowledge on how to enter the crypto space (whether it’s for you or somebody else), and Rachel’s vision and hope for the future of blockchain technology and cryptocurrency. To learn more about Seeds Tokens, visit http://seedstokens.com Promo code for 30% off: prosperity You can also tweet @seedstweets or e-mail [email protected] http://playseeds.com is the portal for developers and website and app owners to explore what they offer.
1/31/2018 • 31 minutes, 29 seconds
Episode 103: Intro to Blockchain & Ethereum with Chris Castiglione
Our guest today is Chris Castiglione, professor at Columbia University Business School, teaching coding and cryptocurrency in a class called Digital Literacy. He’s also the CEO of Learn to code in 30 days! Chris explains how he first heard about Bitcoin and then subsequently got into the crypto space. Cryptocurrency can be compared to the birth of the Internet. It can be difficult to comprehend and thus difficult to explain. Chris feels that explaining the use cases is one of the best ways to help people understand. We also hear about public and private keys, transaction fees, privacy issues with centralized systems, and more. It’s an exciting space, in its infancy, but Chris does find some things daunting about blockchain technology, plus, there’s also a lack of education in the area of crypto and blockchain. In the grand scheme, this tech will change the world, and there’s so much more to come. Chris enlightens us with some of his favourite use cases for blockchain technology and cryptocurrency. Resources: https://onemonth.com/ - Learn to Code in Just One Month https://www.amazon.com/Internet-Money-Andreas-M-Antonopoulos/dp/1537000454 https://tim.blog/2017/06/04/nick-szabo/ [email protected]
1/31/2018 • 41 minutes, 59 seconds
Episode 102 Women in Blockchain - Kim Miller-Anderson and Alexandra Damkser
Two talented women in the blockchain space join in for a discussion focusing on ICOs, women in blockchain, securities, and more. Alexandra is an advisor to several companies. She’s typically hired by investors and advisors to teach them about how blockchain, crypto, and ICOs work. Kim Miller-Anderson is the President and Founder of MSK Consulting Services and a FinTech Connector Community Partner (LA). It’s important for a company considering an ICO to do so for the right reasons. It’s becoming common for some to want to incorporate a token or blockchain tech simply to try and get money. This is one of the reasons ICOs draw criticism from the U.S. Securities & Exchange Commission. Kim and Alexandra are advocates for more women in the blockchain space. One thing helping is the fact that many people from finance are coming to the space, as opposed to just those with a technical background, and there are many women working in finance as opposed to tech which is more male-dominated. Links: https://cointelegraph.com/ http://www.nathanielpopper.com/about-digital-gold.html https://bitcoin.org/bitcoin.pdf https://github.com/ethereum/wiki/wiki/White-Paper https://twitter.com/MSK_Kimla https://www.mskconsultingservices.com/
1/31/2018 • 47 minutes, 38 seconds
Episode 101: An Intro to Bitcoin with Byron Yee
Welcome to the first episode of Crypto Token Talk, a “Crypto 101” podcast exploring how blockchain technology applications could change the world. Today, Byron Yee joins us to dive into Bitcoin at an entry level. Byron has an incredible way of telling stories to introduce people to Bitcoin, and has been involved in the crypto space since 2013. He has a background in chemical engineering, computer science, and finance. He’s also a comedian and filmmaker! After missing out on a number of emerging technologies over the years, when Byron heard about Bitcoin, he was determined to learn more. He spent months researching, and felt that Bitcoin, blockchain, and cryptocurrency would be the next big thing. Worried that you may have missed the boat? Hear some great stories from Byron as he explains trying to sort out valid information, the benefits of getting in sooner, use cases, the effects Bitcoin could have on the world, and why it’s important to look at the big picture.