Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation. What we believe to be especially interesting to you is how Maiju has managed to engage so many Airbus employees in employer branding work. She shares her experiences and insights, providing valuable lessons for listeners. Tune in to this new episode on Building a Modern Employer Brand Podcast with me, Susanna Rantanen, co-hosted by Nora Nykänen!  

Hi there, It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months. I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens. I hope you like it!  Susanna

If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey. In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what inspires her and how she juggles her HR Business Partner role aside from working weekly in employer branding. Maiju works for one of our clients, Airbus Defence and Space Finland. Us three have worked together closely since early 2023 when we first created their employer branding strategy based on the Magnetic Employer Branding Method™️. In August 2023, the three of us formed an employer branding team and Nora and I have supported Maiju in building, learning and maintaining a consistent employer brand marketing process with pretty outstanding results and impact. We discuss Maiju's career path into employer branding, how she juggles all her responsibilities while maintaining weekly employer brand marketing chores and what it feels like working so closely with an external employer branding agency. 🔗 If you want the text version or watch the video version, jump right here > Or type modernemployerbrand.com/podcast185 on your browser if the RSS link does not work. Connect with Maiju Karppinen at Airbus Finland on LinkedIn: https://www.linkedin.com/in/maiju-karppinen/ Connect or follow me on socials: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional. We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers. In this episode, Nora and I discuss her three must-know tips for anyone looking to build a stellar career in employer branding. Think of it like getting a masterclass from Yoda but with less green and more sass! 🔑 Key Highlights: 360 view of the company, its people and the talent market: You must understand your “product” and your competition, know your key selling points and what benefit employer branding can create for the business. Thirst for knowledge: Being curious enough to stay ahead of the curve in an ever-evolving field. Nora on how she maintains her employer branding knowledge on top of the game. Intrigued? Trust us; you’ll want to grab your headphones, settle in, and soak up these invaluable insights.   Are we connected yet on socials? Connect with me: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna   Connect with Nora: LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/ Instagram: https://www.instagram.com/noranykanen/  

What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards. In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year. In these two episodes: Nora’s backstory How she EB-dated us for years before joining our agency How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional What has been elementary in supporting her growth and success as an employer branding professional Nora’s three tips on building a magnetic employer branding career   Connect with Nora: LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/ Instagram: https://www.instagram.com/noranykanen/   Connect with me: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna   Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story!

This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book. I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok. I’ll keep you in the loop about this book and you’ll learn about modern employer branding, content creation and copywriting, too. Text and video versions of this episode are available here > If the link does not work - as some RSS feeds break it - go to www.modernemployerbrand.com/podcast182.   When you are ready to get more personal with me, connect with me on my socials! LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up. In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business. As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand. I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode. These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey. This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science. Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website. Click this link to land on the show notes article >>   ** Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181. If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense. And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever! 🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Settings 💫 Self-awareness for Career Growth and more!   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

It is becoming increasingly difficult to build products that are genuinely better than those of competitors.  That’s why talent acquisition and retention have become paramount to business success.  All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty. That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge. In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage. In this episode: 🌟 The statistical backing on why employer branding matters 🌟 The employer brand manager’s skill set for the future 🌟 Employer branding career progression: from novice to visionary 🌟 Self-driven success to carve your career path in employer branding   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach. In this episode: 👉 3 reasons why targeting is crucial for your marketing success 👉 Example of targeting in marketing for a specific talent audience 👉 The risks of poor targeting in talent marketing 👉 Targeting in recruitment marketing 👉 Targeting in employer branding and more!   🔗 If you want the text version or watch the video version, jump right here >    Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 update and how these changes impact how we use LinkedIn today. My struggles with the LinkedIn algorithm have put me off LinkedIn, and it’s time to regain the pleasure of engaging with and building relationships with you guys on LinkedIn. In this episode: 👉 What are the significant LinkedIn algorithm changes? 👉 How does the new LinkedIn algorithm impact personal and company profiles? 👉 How to make more out of LinkedIn by taking advantage of the new feed algorithm? 🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape. In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication. 🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >     Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence. With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest. We discuss the evolution of employer branding from zero to artificial intelligence. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding. The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define your employer brand throughout the year, if you haven’t yet. It’s about making sure you know the expected goals for this year because that will help you organise your available resources in the most optimal way. I loaded quite a lot of information into this episode, so you may want to browse through the show notes page here first or after you have listened to the episode. When you want the text version, jump in right here. The video version on YouTube has been edited to be shorter and faster. You can access it on the show notes page or my YouTube channel.   Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/    

Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just be one of the best social media recruitment marketing campaign ideas. 🔥 Insight into what makes a successful recruitment campaign. 📑 A plan for how to set up a social media recruitment campaign that works. ⚡️ And as a bonus, a free 12-week content plan to help you get started.   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best! In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products. For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding. 👉 If you want the text version, jump right here > Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna

Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to try in your next recruitment campaign. If you want the text version, go here >>   Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna

🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace. Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging. Learn about the impact of unconscious bias in recruitment, the importance of top leadership involvement, and the transformative concept of 'culture add'. Heidi also shares practical tips for setting DEI goals and improving inclusivity. Don't miss this insightful conversation that can help you drive positive change in your organization! #PodcastOnDEI #InclusiveWorkplaces #EmployerBranding Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna  

Ready to embrace your introverted side in marketing? In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections. Tune in and pick up my tips, personal discoveries and thoughts on how I’ve learned to thrive as an introvert in the marketing world. If you want the text version, jump right here: http://bit.ly/3S8yQa9 Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/   Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna

In this new episode 167, we're dissecting the @‌Hootsuite study on the hottest trends for 2024. Here are some recaps from this episode: 🤖 AI is here, changing employer branding and content creation. 📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024? 📈 Then there’s the ROI in social media. It's a topic we all grapple with, isn't it? How do you track and measure your success? Dive into Building a Modern Employer Brand podcast episode 167 to hear what needs to be considered in 2024 to ensure your posts reach and engage your target audiences. If you want the text version, jump right here: https://bit.ly/3Siy2B8 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Don't forget to subscribe to this podcast and leave a review!

Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something for everyone in this enlightening discussion. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen Connect with Kat on LinkedIn: https://www.linkedin.com/in/katarina-šonjić/

Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. Gain insights into effectively measuring your brand's impact and adapting to the ever-changing digital landscape. This episode is more than just tips and tricks; it's a comprehensive list and action plan to elevate your employer branding game. 🎙️ Listen now to get your action plan, helping you define the future of your employer brand for a new season! 🔗 For show notes, go to: https://bit.ly/3TLpe7Q 🔗 Respond to the short employer brand manager survey: https://forms.gle/2YYMB2QwqDDmMNZ58 🔗 Download the 4 Talent/HR Marketing Strategies Cheat Sheet here: https://landing.mailerlite.com/webforms/landing/s1w0z9 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

HR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode, Susanna unwraps you the joy of data analytics. It's time to indulge in the sweet, empowering taste of knowledge that can transform your HR marketing career and help you get much more out of HR marketing! 🔗 Find the show notes article with additional info linked in here: https://bit.ly/3NxRVB9 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna LinkedIn: https://www.linkedin.com/in/susannarantanen/ Threads: https://www.threads.net/@rantanensusanna Watch my content on YouTube: https://www.youtube.com/@rantanensusanna/  

If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom!  In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers. Learn about the synergy and distinction between HR marketing and traditional marketing roles. Explore how the marketing budget influences your role choice, and why human-to-human marketing could be your calling!  Is it time for a career switch or an upgrade? Let's find out together! 🔗 Download the free eBook on Talent Marketing Team Roles here: https://landing.mailerlite.com/webforms/landing/n2d9l9 Connect with Susanna on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna  

Ready to revolutionize your talent marketing strategy? This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️! It's not just another employer branding approach. It's a transformation for companies grappling with talent woes. Learn how this ultimate employer branding approach can reshape your talent attraction and retention, even amidst change. Make the new year a turning point, gain skills, ROI, and valuable insights to elevate your employer branding journey, and make yourself a Magnetic Employer Branding Professional! 🔗 Check out the show notes page with links mentioned plus more: https://bit.ly/3T8IH2a   Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna

Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'. Discover the magic of effective messaging in recruitment marketing from this episode! This episode is all about connecting with your ideal candidates through powerful and persuasive language. We dive deep into the nuances of crafting job posts that are more than just requirements and benefits—they're the beginning of a candidate's career journey with your company. Join us and transform your recruitment marketing into an engaging, candidate-centric experience. 📝 Let's transform your job post into an invitation for a career adventure. Find the text version for this episode here: https://bit.ly/3GgGbiE Instant Employer Brand Accelerator™️ for recruiters who want to revamp the entire recruitment marketing and communication process and content: https://emine.fi/instant-employer-brand-accelerator Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna

Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we’re diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding.  Tune in for an insightful dive into the world of authentic employer branding. We're talking real experiences, unfiltered stories, and the power of vulnerability in the workplace. Learn how to let your brand's true spirit shine through. 🔗 to show notes: https://bit.ly/3sEU0UN Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. Discover the power trio to establish your hallmark as a professional and become the go-to thought leader in your field. Whether you're refining your personal brand or elevating your business, understanding the key ingredients of credibility, authority, and influence is not just beneficial—it's essential. Listen to this episode to learn what makes a brand not only known but respected and followed. Want to check out some parts of this episode from the show notes article or find the links I mentioned or curated for you for this episode? 👉 Go here: https://bit.ly/3MFRa8S Interested in becoming A Certified Magnetic Employer Brand Manager™️? 👉 Help us create an outstanding program for you by responding to this short survey: https://forms.gle/mjYvptn3syCVDyim6 *** Are we connected yet? Find and connect or follow me on the following platforms: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen YouTube: https://www.youtube.com/@rantanensusanna

Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This time I recommend also checking out the shownotes page (link below) because on it, you’ll discover several short-video examples I curated for you with my very own hands. 🔗 https://bit.ly/47BlLfZ #contentcreationtips #videocontentcreationideas #employerbranding #youtubeshorts Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in a hybrid work model. Find episode show notes here: https://bit.ly/3SmRexR Free resource available for download here: https://landing.mailerlite.com/webforms/landing/q1c2d6 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of the Building a Modern Employer Brand podcast, we're diving deep into the art of employer brand content creation. From brainstorming killer ideas to crafting authentic narratives, we've got you covered. And we don't stop there; we also share insider tips on how to amplify your message through social media, both organically and with paid posts. 🎙️ Don't miss out on these game-changing insights that could set your brand apart. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success.  Without it, employer branding leads tend to pump heads with roadblocks on the way. For many, I’ve seen all the strategic employer branding efforts disappear into thin air because they did not have or know how to get stakeholders’ buy-in early in the process. In this episode of the Building a Modern Employer Brand podcast, I am bringing forward this compelling topic that touches all HR marketing and employer branding professionals sooner or later: How to navigate stakeholder management in employer branding. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined them in the Magnetic Employer Branding Method™️ and the broader Talent Marketing Team Roles concept. Want to read this episode? Go here: https://bit.ly/3RPcnRg ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0

Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven years, Claudia has worked her magic for top employers like Accenture, Just Eat Takeaway, and Workday. 🚀 But here's the real twist: Claudia was inspired by this very podcast! 🙌 They reached out on LinkedIn to share how our episodes ignited their career journey. 📈 And guess what? We invited Claudia to chat with us, and we're sharing their insights with YOU! 🎧 Discover how Claudia's career evolved from growth marketing to employee engagement and then to the fascinating world of employer branding. 🌐✨ Ready to supercharge your own career? Tune in now and be inspired! 🔥 Don't miss this opportunity to gain valuable insights from Claudia's journey. 🌠 Hit that play button and start building your own path in talent marketing and employer branding. 🎯 ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen Connect with my guest Claudia Nolan: https://www.linkedin.com/in/claudianolan/ ** Find the podcast blog here: https://modernemployerbrand.com/podcast152 ** Want to learn more about career opportunities and roles in Talent Marketing? Download my eBook here: https://landing.mailerlite.com/webforms/landing/n2d9l9

In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way. ✨ When done correctly, storytelling can help employers differentiate themselves from their competition and better communicate the value they bring to potential current and future employees. This will significantly help you to grow your employer pulling power and improve retention. If you are new to this podcast, my name is Susanna Rantanen and I am a seasoned strategic employer branding expert, executive-level advisor and content & social media marketing coach for professionals struggling with winning and keeping the talents a business needs to succeed. ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0

In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You’ll find what are the three key strategies helping you to overcome your struggles with finding and retaining talents. We’ll also share not one, but three tips how you, as a modern leader, can empower your HR business partners deliver better ROI from recruitment marketing and employer branding. 🎧 Listen to this episode and subscribe to "Building a Modern Employer Brand" on your favorite podcast platform. Don't forget to rate and share if you love what you hear! 🌟 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners Circle and a former Wall Street C-level executive. Tammy and I bring you insights to bridge that gap in getting your voice heard. Unlock the potential of HR and become an indispensable advisor to your organisation's leadership. 🔗 https://rb.gy/6mnfm

📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and navigate your way to a stronger employer brand and better recruitment campaign results! 🗺️ Dive into the world of data-driven branding with us here at Employer Branding Agency Emine! 🌟 Find the text version here: 🔗 https://bit.ly/3Poqzia Subscribe to Susanna’s Weekly Email on Building the Modern Employer Brand for exclusive insights and updates about the upcoming book: https://bit.ly/44pdABi

🤔 Have you ever wondered: "How can we achieve a truly relevant employer brand that resonates with our target audience?" Well, wonder no more! This episode starts by addressing this critical question, which sets the foundation for all employer brand development. In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share some game-changing insights with you. 💡 Join me as I unveil the power of the Magnetic Employer Branding Method™️. 🌌 The core principle behind this method is simple yet revolutionary: "It's not about you, it's about them." I'll walk you through the difference between modern employer branding that captivates and converts, and the traditional approach that falls flat. 🔥 Get ready to rethink your approach to employer branding and discover how to truly connect with your audience. Remember, it's not about you; it's about them. Let's embark on a journey that transforms how you connect with your target talents and create an employer brand that's truly magnetic! 🚀🌈 Find additional notes and links for this episode on the blog: 🔗 https://bit.ly/45PjeNY ** Subscribe to my Weekly Email on Building the Modern Employer Brand for exclusive insights and updates about the upcoming book: https://bit.ly/44pdABi

Building an inspiring career and being a great manager is an appealing combo, yet complex to figure our and sustain! Add raising a family and financial security into this equation, and it gets even more complex! Maybe you are at an intersection of life, figuring out if your current way of life fulfils you and gives you joy or whether there is something that needs changing. The older we get, the more clearly we can see what makes us happy and what doesn't. But what if we were able to understand our needs, desires, strengths and weaknesses better already in our 20s and 30sand reaching your dream life way before your middle age? My guest Suzy Welch has created a methodology called Becoming You, and today she shares with us her key thoughts and ideas on figuring out life, career and being a great boss. Find additional notes and links for this episode on the blog: https://bit.ly/45tTW8g Watch this episode on YouTube: https://youtu.be/CDNvkPc5eDk

In today’s Building a Modern Employer Brand podcast episode, you learn about social recruiting which is different to recruiting on social media. And, you’ll also learn why it’s time to move from simply recruiting on social media to social recruiting. My name is Susanna Rantanen, and my employer branding agency Emine has been recognised as one of the Top 10 European Employer Branding Agencies. We work with HR, talent acquisition, marketing and communications and hiring managers to apply content, social media marketing and persuasive communication to convince and convert talents to choose your company over and over again. Find me at https://www.rantanensusanna.com for more information. Did you want to read this audio recording as show notes? Go to: bit.ly/42euMbz ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Corporate employer brand influencers, internal employer brand influencers and talent ambassadors. They all mean the same thing, and we all want to collaborate with them for the same reason: getting business advantage from employees who are actively engaging, networking and creating content on their social media. In today’s Building a Modern Employer Brand podcast episode, we will discuss how you can work with your internal influencers to build a strong employer brand that attracts and retains talent. If you want a written version of this episode, find the show notes page here: 🔗 https://bit.ly/42TkDSC ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Copywriting is one of the most important marketing tools to connect with your target audience and convert them into customers, such as job seekers, candidates and future employees. However, the process of creating effective copy can be time-consuming and requires a lot of effort. As technology continues to evolve, marketing AI has become an indispensable tool for copywriters. In today’s Building a Modern Employer Brand podcast episode, we’ll explore how AI technology is revolutionizing copywriting and how it can help you to create better and more effective copy. Don’t forget to go to the show notes page to get the access to all the extra resources I provided with this episode. 🔗 https://bit.ly/3W69Dz0 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

According to a recent study by Loom, a video app company, bad communication costs your company a whopping $21B a week. Communication is a funny thing. Just because we learn to speak as kids don’t automatically make us good communicators. In today’s Building a Modern Employer Brand podcast episode, we talk about communication. And not just any communication but bad communication and how to prevent it. Find all links mentioned in this episode on the show notes article for this episode: 🔗 https://bit.ly/42pJBsn ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

In today’s episode of the Building a Modern Employer Brand podcast, we talk about how to work with target audiences in talent marketing or HR marketing, if you prefer using that term. Targeting your marketing, especially for employer branding, continues to be somewhat troublesome for many HR and employer branding professionals. ✨ Who should be included in your target audiences? ✨ Why being specific is the key to success? These are the two key questions I will answer in today’s episode. Don’t forget to go to the show notes page to get the access to the additional goodies connected to this episode! 🔗 https://bit.ly/3Hnx2po ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Do you know what are the 5️⃣ (five) things you’re not doing for optimal growth and reach on LinkedIn? In this week’s episode of the Building a Modern Employer Brand podcast, we talk about using LinkedIn content to grow your reach and build a community that helps you advance your business and career goals. Get from this episode: 👉 8 reasons to use LinkedIn Content for business and professional growth 👉 5 ways to use LinkedIn Content to build growth and reach 👉 What supercharges your LinkedIn Growth And in the show notes article: links to a variety of tools helping you to remember your lines when you record video content. Don’t forget to go to the show notes page to get the access to the show notes and links mentioned in this episode. 🔗 https://bit.ly/43Y34SE ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Facebook Professional Mode is a recent Facebook feature for professional content creators.  It is targeted at those users who want to use Facebook for professional purposes but prefer not to make their more personal posts visible to everyone. In this week’s  Building a Modern Employer Brand podcast episode, I’ll tell you about this new Facebook feature that I switched on for my professional content. Facebook promises to maximise the reach of our professional content on Facebook without compromising the “privacy” of those posts intended for friends only. Find the text version and links to sources mentioned in this episode here: 🔗 https://bit.ly/3MEBEL2 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM *** 🤝 Connect with me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for HR Industry professionals!

What if you had a simple framework to implement and follow for building a modern employer brand for your organisation? What if you could remove the stress and anxiety of not knowing exactly what needs to be done to achieve your desired employer brand perceptions and start building a talent pool from brand followers to advocates and from advocates to recruitment leads? What if I could give you this framework and help you plan and execute, as planning is not enough to build an employer brand? In today’s episode of the Building a Modern Employer Brand, I share with you the Modern Employer Branding Framework you’ve been looking for. Don’t forget to go to the show notes page to get the access to the additional goodies connected to this episode! 🔗 https://bit.ly/3m8qC6d ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

LinkedIn just published The Future of Recruiting 2023 report with 17 predictions of what world looks like for those working in recruiting and talent acquisition. In this episode of the Building a Modern Employer Brand podcast, I’m taking you through these 17 predictions. Do you want to download the report? Go here to download it: https://bit.ly/432gDQs 💟 Find me @‌rantanensusanna on Instagram, Pinterest, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry! 📩 Subscribe to my weekly email and stop missing out on my free, exclusive tip or advice each week I share only with my subscribers! 👉https://bit.ly/33XoaCM

We all know how difficult and gut-wrenching talent acquisition can be. The pain of not knowing where to find potential applicants or are you actually going to get anyone to apply can be extremely stressful. What strikes me off is that hardly anyone working in talent acquisition seems to realize that there is actually one specific area where you have a huge frequently unused opportunity to impact the outcome of your campaign and drive the results you need from your recruitment marketing investments. That, when you advertise for your job opportunity, it should not be a passive time for you, where you just wait whether anyone becomes interested and sends their application. Data-driven approach to talent marketing; the short-term recruitment campaigns and long-term employer brand activities, is key in accelerating and elevating your HR marketing success and delivering you the goals you expect. In this episode, I’m going to excite you to want to learn the data-driven approach to talent marketing. When you realize how obvious it is that this is the way you should work, you wonder why you didn’t think about this before and can’t wait to start! Check out the written version of this episode on the Modern Employer Brand Blog: 🔗 https://bit.ly/3TIpwdI 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @‌rantanensusanna on Instagram, Pinterest, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

What is the secret to creating marketing content your audience wants? Because: "Not everything that happens at your company is newsworthy", says Ann Handley, a marketing and business writing expert. The thing is: ☝️ Anyone can post anything online. ❌ But everyone doesn’t need to post everything online. 🆘 Because no one wants to see everything posted online. In this episode of the Building a Modern Employer Brand podcast, I share with you the secret to creating marketing content your audience will want to receive. Do you want to get this podcast episode in a written format? Go here: https://bit.ly/3Z0TxGv ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Do you use Instagram Highlights at all? Or on your personal Instagram profile or on the company profile? Whether you use them or not, I believe this episode is going to add great value to your Instagram marketing efforts. My name is Susanna Rantanen and I welcome you back to the Building a Modern Employer Brand podcast!  In this episode, you’ll learn about Instagram Highlights and how to leverage them in talent marketing. I’ll tell you about ten great ways to use them in your employer branding and recruitment marketing. Find the written version of this podcast episode on my blog including all links and image examples provided for this episode: 🔗 https://bit.ly/3JkzVbG 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

In this week's episode I share with you four basic SEO tactics for content creators on TikTok. SEO on TikTok is the new thing for social media content creators. Adapting to SEO will help boost your reach on this platform in 2023 and beyond.  If you want to grow your talent or client audience on social media, your most important goal is to grow your reach. Reach is obligatory to get your content in front of your audiences, both existing and relevant non-followers. Search engine optimizing your content is a great way to grow reach. Find the episode transcript, all links mentioned and additional visual content on the blog linked below. 🔗 https://bit.ly/3ygTH1w If the app you use does not support links, go to modernemployerbrand.com and tap on the podcast episodes link top of page. 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Instagram SEO, search engine optimization for your Instagram posts, is one of the latest developments in social media content creation. In this episode, you’ll learn about Instagram SEO and why that matters to you as a content creator on Instagram. You want to learn about Instagram SEO because, in 2023 and beyond, it will help boost your visibility and reach on this platform. If you want to grow your talent or client audience on social media, your most important goal is to grow your reach. Reach is obligatory to get your content in front of your audiences, both existing and relevant non-followers. Using search engine optimisation effectively on Instagram will help you to grow organic Instagram reach. My name is Susanna Rantanen, and this podcast is for those who want to learn how to use branding, marketing and communications in the HR industry! Find the transcript and links mentioned in this episode on modernemployerbrand.com/podcast131 🔗 https://bit.ly/3ZEWf5x 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

High-quality content is far more important than the quantity of content shared with your audiences. If you don't have a lot of time to invest in content creation, invest more time in the quality and simply post less. In this episode of the Building a Modern Employer Brand podcast, we talk about high-quality content, and I share eight tips to increase the quality of the content you produce and share with your audiences. Check out for the transcript of this episode on my blog: 🔗 https://bit.ly/3XHbVDE 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

A headline is the first impression you get when you give that content a nanosecond of your precious time. When you select and copywrite your headline, think about the first impression you need it to create in the audience you want to capture. This is more important than you may imagine because, quite literally, the headline means success or failure. In this episode of the Building a Modern Employer Brand podcast, we’ll continue with last week’s topic of copywriting for HR and talk about how to copywrite headlines that help your messages and content win attention. Find the transcript of the podcast audio on my blog: 🔗 https://bit.ly/3DW2VUn *** 📩 GET EXCLUSIVE TIPS & IDEAS for branding, marketing and communications from me weekly when you subscribe to my weekly email here: https://bit.ly/33XoaCM *** 💟 CONNECT WITH ME on Instagram, YouTube and Tiktok for more branding, marketing and communications tips and content for the HR Industry! And hey, networking! *** 👩‍🎓 LOOKING FOR A MARKETING COACH specialising in branding, marketing and communications for HR Industry professionals? 🙋🏻‍♀️ That's me! 👉 www.rantanensusanna.com for more info.

As someone who uses written or spoken words to inform and impact your talent target audiences, sharpening your copywriting and content marketing skills is an important development area. I’ve said this before, no amount of marketing budget will succeed in getting your audiences to act on your talent marketing messages if your messaging fails.  In this episode, we will focus on my favourite area of the entire talent branding, marketing and communications mix: copywriting. This is copywriting for HR. Find the written version of this episode on the www.modernemployerbrand.com website: 🔗 https://bit.ly/3HvLmvh ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

What social media trends 2023 should we go for in talent marketing this year? Each year I go through the social media trend analysis’ from various trustworthy sources and curate my findings for us talent marketers working in employer branding and recruitment marketing with employees and job seekers as our target audiences. It’s time to learn about the key social media predictions for 2023! In this episode of the Building a Modern Employer Brand podcast, we will dig into what I believe will most likely be the hottest social media trends in HR marketing this year. I curated ten social media trends 2023 for you that I recommend you keep an eye on, learn more about and implement into your talent marketing plans this year to grow your overall talent marketing impact and get more out of the investment and resources allocated to both employer branding and talent marketing. 🔗 https://bit.ly/3DiOiKe ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram, Tiktok and YouTube for branding, marketing and communications tips and content for HR Industry professionals!

Short-form video content is rising rapidly in popularity. There are probably quite a few reasons, but the most obvious ones are the huge amount of content available and the little time we have [as viewers] to consume it all. Videos can be much more engaging than written text and impact us better on an emotional level than pictures. In this week’s episode of the Building a Modern Employer Brand podcast, we’ll discuss why short-form videos have become so popular, what types of short-form videos are popular, how your talent marketing can benefit from short videos, and I’ll also share three very simple ideas for your short-form video content creation. Find the transcription and links mentioned in this episode here: 🔗 https://bit.ly/3Hl9SiL ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram, Tiktok and YouTube for branding, marketing and communications tips and content for the HR Industry! **************

Instagram can be an excellent platform for recruiters if you are interested in advancing your career and success as a recruiter. You want to think about how to use this platform to brand yourself as a recruiter worth following and paying attention to instead of using it to search for potential candidates. This change in your mindset is required when you want to drive your own career and elevate your chances of succeeding in your recruitment projects. So, you need to stop being a silent matchmaker and become a matchmaking magnet who attracts candidates towards you and the career opportunities you represent. In this week’s episode of the Building a Modern Employer Brand podcast, I talk about the best way to use Instagram for recruiters. I’ll share some ideas, suggestions and tips on how you can leverage Instagram as a recruiter and recommend you five career influencers on Instagram to follow and use as a source of inspiration. Find all links & show notes on my blog here: 🔗 https://bit.ly/3ITyIsb ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok, and as Susanna Rantanen on LinkedIn for branding, marketing and communications tips and content for the HR Industry! ************** 👩🏻‍💻 Want me as your branding, marketing & communications coach? Go to https://www.rantanensusanna.com and join the waiting list "The Queue" to get started!

Have you ever considered using TikTok for recruiting? The good thing about being a recruiter is that you can be your own media when reaching out to those talents you desire to hire. I don’t see recruiters using this opportunity enough. Yet, I know you guys struggle with your employer’s or client’s willingness to invest in marketing and employer branding to help get those talents. You probably agree that recruiters are expected to make miracles, especially when circumstances do not support your miracle work! I want to help you build your own media and take the matter into your own hands. That's why I believe you should consider TikTok for recruiting! In this week’s episode of the Building a Modern Employer Brand podcast, I’ll share some ideas on how you can use TikTok for recruiting. I'll also share three inspirational recruiters on TikTok that I believe will inspire you to go for it and do your own thing on this massively growing platform! All links mentioned and a transcript of this episode can be found on my podcast website: 🔗 https://bit.ly/3Xfms9i ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

How well do you utilize social media to build a position as a trusted and followed recruitment professional? The most common way recruiters use social media is to post recruitment marketing messages on behalf of a client or your employer’s account. But what about your personal brand as the recruiter? Many recruiters struggle to hire for unknown companies that lack employer brand appeal. The obvious solution would be to build the employer brand for the employer. But what if that road is blocked? Unavailable? That's when your own position as a recruiter for the industry you serve comes in. It's time to consider using branding, marketing and communications to build your appeal and trust as an authority in your field. In this episode of the Building a Modern Employer Brand podcast, I talk about personal branding for recruiters. I share my own personal branding story and how it has benefitted me. And I talk about how it can benefit you too, as a recruiting professional. If you listen to the end of this episode, I have something for you to get started too. My name is Susanna Rantanen, and these days aside my employer branding agency business in Finland, I also teach branding, marketing and communications for professionals in the HR industry who are driven to create the career and life they desire. Get the free Getting started with personal branding in the HR Industry eBook I wrote for you here: https://landing.mailerlite.com/webforms/landing/j5l3t3 Or find it under "Freebies" highlight on my Instagram account @rantanensusanna. ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

TikTok is growing massively and is definitely a social media platform useful for us talent marketers to discover and become familiar with. I haven’t been on TikTok yet for too long, but I’ve used this time productively to learn more about it, analyze what type of content gets attention and how businesses can benefit from TikTok. I’m ready to share with you what I have learned! In this episode of the Building a Modern Employer Brand podcast, I discuss TikTok for employer branding and share my top recommendation and a few cool ideas on how to use TikTok for employer branding. Check out the show notes article (link below)or at modernemployerbrand.com/podcast123 for a written version of this episode and links to content and profiles mentioned in this episode. 🔗 https://bit.ly/3BRZcG4 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and inspiration for the HR Industry!

#122 TikTok for recruitment marketing and talent acquisition by Susanna Rantanen

TikTok’s global growth has been massive; there is no way to deny that. But is TikTok something we should consider in talent marketing? Is it replacing Instagram? In this episode of the Building a Modern Employer Brand podcast, I talk about TikTok vs Instagram for talent marketing professionals. What are the key differences between these two platforms, and what does this mean for employer branding and recruitment marketing? If you are unfamiliar with TikTok or don’t hire young people, it is easy to think TikTok is not a useful social media for talent marketing purposes. However, this belief is nearing its end as TikTok has become a massive hit, and its popularity is starting to follow Instagram’s path. Listen to this episode. Show notes article and links mentioned in this episode or used as sources for facts and figures available here: 🔗 https://bit.ly/3WbOBh1 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Best careers sites convince and convert your company’s ideal passive and active job seekers. What you put on your careers page and in which order has everything to do with whether the career site visitor stays or leaves. Most companies that care about their website tend to care too much about the website design at the cost of delivering the intended messages through copytext and visuals. Having a pretty website without powerful messages that convince and convert your career site visitors into your employer brand audience doesn’t help you to build your employer brand or convert your employer brand audience into your recruitment funnel. In this episode of the Building a Modern Employer Brand podcast, I talk about the anatomy of the best careers sites that convince and convert not just your ideal active job seekers but also your ideal passive job seekers. If you would like to have the show notes in writing, find them here: 🔗 https://bit.ly/3UyHpKw ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for modern employer branding content and tips and some more.

Executing an employer branding strategy means turning your strategic plan into weekly employer brand marketing and communications actions and activities. Using workflows and creating weekly routines helps make your work more efficient and effective. In this episode of the Building a Modern Employer Brand podcast, I share eight important DOs and DONTs of executing an employer branding strategy. Do you want to check out the written show notes of this episode? Go to 🔗 https://bit.ly/3gIngnG to find it! ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the theme of the episode: https://bit.ly/33XoaCM ************** 💟 Do you enjoy spending time engaging on Instagram and/or TikTok? Follow me @rantanensusanna to connect with me and take advantage of my free talent marketing tips and thoughts!

Developing employer image during the talent acquisition process can be the perfect solution for those organisations where actual employer branding is not an option. In this episode of the Building a Modern Employer Brand podcast, I’ll share how you can develop your employer image during talent acquisition through better application of communication and marketing. This will grow your employer awareness and convince and convert your relevant job seekers to take part in your recruitment process. ✨ Why developing your employer image during the recruitment process can be the perfect solution? ✨ Redesigning your recruitment process to maximise the positive employer impact. ✨ What exactly do you need to redesign in your recruitment process? ✨ The benefits - Why would you start redesigning how you hire? ✨ Three quick tips to positively impact your employer image and grow employer awareness as a recruiter. Want to read this podcast episode? Go to: https://bit.ly/3VcITLl (modernemployerbrand.com/podcast118) 🆘 DON'T MISS OUT ON THESE 👇🏻 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow me @rantanensusanna to get some of my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!

What happens once your employer branding strategy is ready? What are the next steps that need to be taken? It would be easy to think we'll just start employer brand marketing, but there is a very important phase you can't ignore because it requires time, money and skills. In other words, allocating resources, organizing time and ensuring these tasks get done before you "start posting". This phase is called the implementation phase, and it's not the same as executing your employer brand strategy. In this episode, I share with you what this phase is and what will be your most important implementation tasks before you go ahead and start posting and sharing employer brand content. ⏱ 24:33 min If you need to return to this episode for notes, the show notes article is available here for you: 🔗 https://bit.ly/3TBHGMo ************** 🆘 DON'T MISS OUT ON THESE 👇🏻 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!

Are you interested in taking your employer branding activities on a strategic level? Wonderful! Because this week on the Building a Modern Employer Brand podcast, Susanna talks about what is an employer branding strategy and when do you need one. In this episode: 👉 What is an employer branding strategy? 👉 Why and when do you need an employer branding strategy? 👉 Is there a difference between a strategy and a plan? 👉 Can you have a plan without the strategy? 👉 Why the most common type of employer branding strategy fails every time? ⏱ 18:41 min Find the shownotes and links mentioned in this episode here: 🔗 https://bit.ly/3T5IaKE ************** 🆘 DON'T MISS OUT ON THESE 👇🏻 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Why should you be rethinking employer branding and what does modern employer branding mean? Well, I'm telling you in this episode! 💡 What two things rethinking employer branding means? 💡 What exactly is modern employer branding? 💡 5 key differences between recruitment campaigns and modern employer branding 💡 How do you rethink and build a modern employer brand? ⏱ 17:15 min Did you know you can now also read the episode content on my blog? This is a benefit when you want to come back to the episode to follow up on a link or tips I shared on the episode. Find the blog here: 🔗 https://bit.ly/3SUqO2Z Watch the less than 4 minute video clip to learn more about why rethinking employer branding has become so critical: Find the video on this page: https://talentmarketingschool.com/rethinking-employer-branding-building-the-modern-employer-brand/ ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand podcast, I talk about why it is important to stop treating employer branding as a recruitment campaign and what you'll miss out on if you do. ⏱ 28:33 min Do you like to return to a written version of this audio and check out something that made you wonder while you listened? You'll find that now on my podcast website by following the link below.. 🔗 https://bit.ly/3Tti3yj ************** DID YOU KNOW I HAVE A WEEKLY EMAIL FOR MY PODCAST LISTENERS? Each new episode comes with a weekly email in which I share an exclusive expertise tip or advice on the week's podcast theme. 📩 Subscribe to this Weekly Podcast Email and stop missing out on these free, exclusive expertise tips and advice here: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, come follow @talentmarketingpro! ************** 🎬 I'M NOW ON TIKTOK TOO! You can find my profile here: https://www.tiktok.com/@rantanensusanna

This week’s episode of the Building a Modern Employer Brand podcast is dedicated to HR directors and HR managers who understand the importance of employer branding, but feel somewhat uncomfortable and unsure about taking the ownership of employer branding. The original definition for employer branding was coined back in 1996 and that declamation stated employer branding as a management framework for the Human Resources community. Employer branding goes way beyond the surface of employer brand marketing and recruitment campaigns. In this episode: 👉 The original definition of employer branding and what that translates into. 👉 Why employer branding was invented for the Human Resource community. 👉 Seeing employer branding beyond recruitment campaigns and career stories. ⏱ 36:03 min Want to tap more into this topic? Check out the theme article in the Modern Employer Brand Blog: 🔗 https://bit.ly/3y7xrIE ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Email marketing is one of the most powerful forms of marketing but is seldom used in any areas of talent marketing. In this episode of the Building a Modern Employer Brand podcast, I talk about what email marketing is and how it fits your employer branding strategy because it’s time to look outside the box and see what else we have apart from social media marketing where posting links no longer works. In this episode: 💡 Email marketing explained in short 💡 What makes email marketing bad and good 💡 Types of email marketing content fitting easily into employer branding 💡 How to get emails to send emails? 🔗 https://bit.ly/3K9Slcz ⏱ 28:36 min ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand podcast, I share with you the latest key findings and news about social media marketing trends because there are some significant changes happening right in front of our eyes. The findings I share in this episode will force us to rethink how we make continue to make the most of social media as it is still the only media aside from our own career sites that we can operate independently to drive marketing results. This episode might shake you. Hearing some of the news shook me also. But now, I'm confident that the next era in social media and other marketing will present us with amazing employer brand marketing opportunities. I'll promise to keep you updated and on board with how to confidently ride these waves! ⏱ 25:21 min In this episode: ☝️ Key trends in how social media is changing ☝️ What the algorithms are increasingly focusing on ☝️ Which social media has become the world's most visited website, and most of us are not there In the episode theme article: ☝️ Social media trends 2022 and beyond in short 🔗 https://bit.ly/3JOmfTu ************** 📩 IMPORTANT! Subscribe to the Weekly Email to stay on a top of what's going on in the world of social media, marketing and modern employer branding: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Should your business marketing be the employer branding expert? I think that’s a fair question to ask. And the answer is: no, they should not be expected to be an expert in employer branding unless they have years of hands-on experience in employer branding. In this episode of the Building a Modern Employer Brand podcast I talk about why your business marketing colleagues are unlikely to be the experts in employer brand marketing. ⏱ 31:35 min In this episode: ❓ Why your business marketing team is not the expert in employer branding? ❓ Understanding the versatility of business marketing. ❓ What makes all marketing fail unless.. ❓ Why HR & talent marketing can afford to be more confident about becoming talent marketing and employer branding experts? The theme article expands on the topic and addresses what is expertise and how to assess if your marketing team has the expertise you need. 🔗 https://bit.ly/37axsQS ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

We typically group and profile our talent audiences based on roles, job requirements, education and years of experience. This is called demographic segmentation. While demographic segmentation works well in recruiting, it fails in employer branding because employer branding is not about promoting your career opportunities and roles. Employer branding is about positioning your organization as a specific type of organization and employer to specific kinds of people who desire the create the same professional impact as you do as a business. In this episode of the Building a Modern Employer Brand podcast, I introduce you to the psychographic segmentation key in modern employer branding. In this episode: 💡 What is psychographic segmentation? 💡 Why psychographic segmentation makes so much sense in modern employer branding? 💡 What does psychographic segmentation look like? ⏱ 20:52 min If you want to learn more about psychographic profiling, check out this blog post: https://bit.ly/3DxbEe6 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************

Companies who direct employer branding activities into recruitment campaigns miss on the real power of employer branding. Recruitment is the final stage in the candidate's journey. The decision making doesn't take place at this phase. It took place long before the applications are being sent. The more experienced your target talent needs to be, the more likely they have made the decisions about their next place to work long before you published your job post. It's too late to influence the most ideal talents at this stage anymore. You only get what's left and available if you leave it to the recruitment stage. In this episode of the Building a Modern Employer Brand podcast, I talk about the power of the real employer brand. 🔗 https://bit.ly/3JR6BaD ⏱ 20:40 min In this episode: 💥 The power of the employer brand 💥 Why it is too late to change your relevant candidates' minds during the recruitment marketing phase if they don't know you. ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************

Implementing story messages in your talent marketing will significantly increase the impact of your message. What you need is a simple formula for copywriting a story message. This week in the Building a Modern Employer Brand podcast, I talk about crafting your talent marketing messages in a way that will win attention and influence your audience in the ways you intended. 🔗 https://bit.ly/37IZWRH ⏱ 38:22 min In this episode: 💌 The purpose of commercial messages (such as a talent marketing message) 💌 Story messages in talent marketing 💌 A simple formula for crafting story messages in talent marketing. ************** 📩 Did you know I share an exclusive tip every week about the podcast topic of the week. You can get this tip only if you subscribe to my Weekly Podcast Email! ✋ Stop missing out on my free, exclusive expertise tip or advice each week by subscribing here: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, join my Instagram community at @talentmarketingpro -profile! I share free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Want to make a more serious effort and invest in your career! Join Talent Marketing School to become a master in modern employer branding. Everything you hear on this podcast has led you on this path. 👉 https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand podcast, Susanna explains why stories work so well in talent marketing. Check out the blog post for this episode in which Susanna continues with the topic. 🔗 https://bit.ly/34C6K2n ⏱ 32:10 min In this episode: 💡 Understanding why exactly drives people to change jobs or buy products & services from businesses. 💡 4 key reasons why stories work so well in marketing. 💡 Why exactly common marketing messages tend to fail. ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Stories are the only form of communication that uses the entire, whole brain. There is no other form of communication more effective in getting the message across and impacting the behaviour of the recipient than a story. That’s why storytelling marketing can be the most effective way to get your message across and get your audience to act on it. In this episode of the Building a Modern Employer Brand podcast, I explain what storytelling marketing is and why stories make such a powerful form of marketing. ⏱ 23:00 min In this episode: 💡 What is storytelling marketing? 💡 Why does it benefit you and your company to care about storytelling? 💡 How stories affect our brain and make storytelling marketing so effective. Find the complementary blog post here expanding this topic for you: 🔗 https://bit.ly/3HDQPhr ************** 👩🏻‍💻 Learn how to build the modern employer brand that uses storytelling! Become a student at the online Talent Marketing Student and grow your employer branding and talent communication acumen at your own pace! Get access here: https://bit.ly/337hsd3 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!

“When you want a person to send an application to your vacancy, you let them know you have a vacancy to apply for. When you want a person to become aware of who you are as an employer, you talk about what kind of an employer you really are. And when you want a person to choose you as their preferred place to work, you have got to talk about how becoming their ideal place to work is going to transform their lives.” In this episode of the Building a Modern Employer Brand -podcast, I share with you what is the difference between your recruitment marketing and employer branding messages because they offer answers and insight into very different questions and needs. ⏱ 9:10 min In this episode: 💎 What exactly are employer branding messages? 💎 How exactly are recruitment marketing messages different? 💎 What kind of questions do these messages need to answer? Check out the complimentary blog post at: 🔗 https://bit.ly/3IxgdqH ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Developing the employer image (the first phase in employer branding) is hugely popular these days as you very well know. But have you ever stopped to think about what prevents your organization from achieving the kind of employer image your business needs? Or maybe you’re not really sure what exactly is the employer image your organization needs to achieve? In this episode of the Building a Modern Employer Brand -podcast, I share with you what typically stops organizations from achieving the employer image they need and what it takes to achieve the kind of employer image your business needs. ⏱ 17:43 min In this episode: 👉 The basic principle of a developed employer image. 👉 What stops you from achieving a specific employer image? 👉 What stops you from achieving the kind of employer image your business needs? 👉 How to make sure you end up with a specific, value-add employer image? Find the complementary blog post: 🔗 https://bit.ly/3JNfrpN In this blog post, I share a few additional tips about developing and promoting an employer image/brand. (Image or brand depends on which stage you are at with your employer brandING). ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Who is responsible for employer branding? Who owns employer branding? Who gets to decide how the employer brand budget will be spent? Where should employer branding reside? Is it HR? Marketing? Communications? Talent Acquisition? In this episode of the Building a Modern Employer Brand -podcast, we’ll tackle the debate on who owns employer branding and decides how the employer brand budget is being invested, not spent. 🔗 https://bit.ly/3sGDBuZ ⏱ 17:23 min In this episode: 💡 Who owns employer branding? 💡 Why is it much more about the person than the function? 💡 Why HR needs to own the employer brand and the budget. 💡 What are the key responsibilities of an employer brand manager? DOWNLOAD the free eBook mentioned in this episode to learn more about the role of an Employer Brand Manager: https://bit.ly/3rRJtm5 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand -podcast, you'll learn how recruitment marketing and employer branding have very different goals. After this episode, you are able to explain to your boss why you need to rethink employer branding to get much more value out of both: your recruitment campaigns and your employer branding activities. 🔗 https://bit.ly/3LfVSYH ⏱ 26:27 min ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Employer brand marketing has reached most corners of the world. As this has happened, you probably have paid attention to several buzz words being used in this context, have you? In this episode of the Building a Modern Employer Brand -podcast, I’ll uncover the main employer brand marketing buzz words for you. ⏱ 29:13 min In this episode: 💡 What do the buzz words employer image, employer brand perceptions, employer reputation and employer brand mean exactly? 💡 Are employer brand and talent brand the same thing? 💡 What does talent communication and marketing cover? Check out the blog post as well to learn how to use these primary employer brand marketing keywords. 🔗 https://bit.ly/3uh2Vu4 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Listen, if you are feeling confused about all this talent marketing talk, how social media should be used, what is the difference between promotions, campaigns, videos, podcasts, doing this and that and the other to get more applications, I feel for you. I can empathize with your situation. We have so many opportunities and options these days to market our jobs and develop our employer image that it’s hard to know whom to listen to and which way to go. The reason why you and so many others may feel confused about employer branding is that so much has changed in the employer branding landscape in such a short time. It's time to expand our horizons. In this episode of the Building a Modern Employer Branding podcast, I talk about the changes in the employer branding landscape and how too many of you continue limiting your employer branding potential when you opt for the expired means. 🔗 https://bit.ly/3IAJZdG ⏱ 24:10 min ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3 ******** #modernemployerbranding #employerbranding #talentmarketing #talentmarketingpro #magneticemployerbrandingmethod #vaikuttavatyönantajabrändi #eminenpodcast

What if you are unemployer branding when you thought you were employer branding? What if what you are doing or planning to do results in the exact opposite you meant to achieve? Regardless of the size of the company or the operating industry, even the market, most employers paraphrase themselves almost identically when it comes to employer branding. The problem is, using the same keywords, taglines and almost identical messages and images, they are doing exactly the opposite: unemployer branding. In this episode of the Building a Modern Employer Brand -podcast, we are going to have a serious talk about employer branding. You need to know the difference between employer branding and unemployed branding because it is very possible you are not employer branding at all. Because unemployer branding hurts your employer branding career and doesn't help the company you work for at all, and that's why you need to recognise it and then put a stop to it. 🔗 https://bit.ly/3ql0T9Y ⏱ 21:38 min In this episode: 💡 What does unemployer branding look like? 💡 Why is it a huge problem? 💡 How to stop unemployer branding? ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Social media has become an integral part of our daily lives as consumers and talent marketers. And more so as consumers. I mean, who doesn’t wake up and check their favourite social media notifications the first thing in the morning? What this means to you as a talent marketer, you need to make social media your daily or a few times a week routine as well. WE, myself included simply need to be connecting with our audiences on socials more than we most likely did in 2021 and before. But, the big question is: how? When we don’t have all the working time in the world to spend on socials, how should we use the time we have to make most of it? In this episode of the Building a Modern Employer Brand -podcast, I give you my curated Top 3 picks from a long list of 2022 social media trends. When we focus on these three important trends in 2022, our talent marketing will be a success! ⏱ 25:39 min 🔗  https://bit.ly/3q8oY3E In this episode: 💡 The Top 3 picks from all social media marketing trends 2022 I curated for you. 💡 Why keeping up with the Joneses on social media is important for modern employer branding practitioners and other talent marketers? ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Your company culture is the DNA of your employer brand because your culture has all the ingredients you need for building a magnetic and distinctive employer brand. In this episode of the Building a Modern Employer Brand podcast, Susanna explains why your employer brand needs to be built on your organizational culture. Otherwise, you may risk achieving employer brand at all. ⏱ 32:55 min Check out the complimentary blog post summarizing the three key reasons why your company culture forms the DNA for your employer brand. 🔗 https://bit.ly/3zrboLF ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Your employer brand is not your EVP. Most likely your employer branding isn't really employer branding either. In this episode of the Building a Modern Employer brand podcast, we will be visiting beyond the surface of what employer brand really means. "Building a brand is becoming known for something specific and distinctive below the surface." In this episode: 💡 Why your EVP exercise isn't employer branding? 💡 The value your employer brand must create. 💡 What employer branding really means. ⏱ 29:29 min Additional content on the blog: 🔗 https://bit.ly/3eu9nER ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

What results can you expect from an organic recruitment marketing campaign on Instagram? That of course depends on the size of your audience, how well your audience matches with your hiring profile and how you use Instagram as a recruitment marketing platform – organically. In this episode of the Building a Modern Employer Brand podcast I share our organic Instagram recruitment marketing campaign results with you. ⏱ 22:38 min Check out what results our Organic LinkedIn recruitment marketing campaign generated from the theme blog article at modernemployerbrand.com/podcast94 or: 🔗 https://bit.ly/3E9Dz2o #recruitmentmarketing #recruitmentmarketingcampaign #employerbranding #modernemployerbranding #Instagram #socialmedia #recruiting ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Are you looking for organic recruitment marketing campaign ideas for Instagram or other social media? We recently used Instagram and LinkedIn organically as marketing platforms for our own recruitment purposes here in Finland. In this episode of the Building a Modern Employer Brand podcast I share with your how we planned the campaign, what features we used and what goals and objectives we chose. Check out the theme article for this episode at modernemployerbrand.com/podcast93 to learn easy steps for creating a recruitment marketing campaign for social media that doesn't require big bucks and an advertising agency. ⏱ 26:41 min 🔗 https://bit.ly/3EO96Ij ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Can Maslow's Hierarchy of Needs help us in talent communication? Can this theory help us to recognize relevant motivators and improve the effectiveness of our talent communication? I believe so. In this episode of the Building a Modern Employer Brand -podcast, I talk about how I use Maslow's Hierarchy of Needs as a framework for matching talent motivators with employer branding and other talent marketing messages. Episode content: 💡 What is Maslow's Hierarchy of Needs? 💡 Examples of how to use this theory of motivation in matching key messages with basic needs. ⏱ 31:17 min 🔗 https://bit.ly/3315nt3 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

The Fun at Work type of company culture is the most common direction when organizations start developing their company cultures. However, it isn't ideal at all for fast scaling and growing organizations. In fact, I think growth companies are better off ditching the Fun at Work direction altogether! In this episode of the Building a Modern Employer Brand podcast, I’m talking about what is the Fun at Work culture and why it isn’t so ideal for fast scaling and growing companies. Check out the blog post and other content behind the link below to learn more about the topic as the strategic company culture is part of the product behind the Magnetic Employer Brand™️. ⏱ 19:40 min 🔗 https://bit.ly/3nYe27y ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Over the past year or so Instagram has released a lot of new features. Some of the features are really excellent for talent marketing, and specifically for organic recruitment marketing and employer branding. In this episode of the Building a Modern Employer Brand -podcast, I’ll share with you some of the latest Instagram updates and changes I saw relevant for the purpose of talent marketing. ⏱ 16:56 min Check out this blog post for additional tips on how to use Instagram in recruitment marketing and employer branding as we head towards 2022. 🔗 https://bit.ly/3nyJKYS ******************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ******************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ******************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand -podcast, I explain what employer brand affinity means and why it needs to be your primary focus as an employer branding practitioner.  ⏱ 18:19 min The complimentary blog post about this topic is available on the Modern Employer Brand Blog: 🔗 https://bit.ly/3ng1icf *************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM *************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Communications and marketing are our primary tactics when we talk about building the modern employer brand. But what is the difference between communications and marketing? And how does advertising, campaigns and promotions fit into this context? In this episode of the Building a Modern Employer Brand podcast I am talking about the key differences between marketing and communications in the context of talent marketing. If you are interested in this topic and want to learn more, go here: 🔗  https://bit.ly/3bLUWe7 ⏱ 28:56 min ********* 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ********* 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ********* 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3 *********

Persuasive communication is informing, encouraging, and convincing to get across a specific point of view. In talent marketing and communication, we must be persuasive all the time. Otherwise, our messages fail to influence and impact. When you learn to persuade others well, they take your word for it. In this week's episode of the Building a Modern Employer Brand podcast, I talk about persuasive communication in talent marketing. 💡 What is persuasive communication? 💡 What happens if you don't become more persuasive in talent communication? 💡 In where do you need to apply persuasive communication and marketing skills in talent marketing? ⏱ 12:31 min The complementary blog post explains why persuasive skills are essential in employer branding and persuasion skills you should be developing. 🔗  https://bit.ly/3Cr1Z7B If you liked the topic of persuasion, check out episodes 52 and 53 also. ************* 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************* 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************* 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

As employer branding has become such a trending activity, more and more of you out there are eager to develop your skills and understanding of this magnificent topic! However, as long as the majority of employer branding activities look like random marketing activities around recruitment campaigns and less like the ideal strategic long term plans with consistent execution, your boss might have different ideas about your development needs than you do. In this episode of the Building a Modern Employer Brand -podcast, I talk to YOU about YOUR personal development needs as opposed to what your company needs from employer branding. I also share a little bit of my personal journey and give you 3 simple tips on how to take ownership of your development regardless of what your boss sees important or not. Hello, It's me and I’m calling you to become the boss of your employer branding career. ⏱ 29:08 min 🔗  https://bit.ly/3maPpU8 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

For the past few episodes I have been focusing on how to work with talent target audiences in talent marketing, and especially in modern employer branding. Making decisions about your talent target audiences continues to be one of the most common struggles in talent marketing when you start to working with it in a more strategic manner. Everything begins with your target audiences. In marketing, it is critical to be specific about who you target your messages to. Failure in being specific leads into failed marketing campaigns. Choosing your target audiences for recruitment marketing campaigns is much easier. After all, the position open gives you a pretty good idea who you might be targeting your messages to. But this is not the case at all with employer branding. Learning how to work with your target audiences in employer branding is one of the basic skills you must learn to master. In this final episode on the mini series about target audiences, I share with you a few tips on how to make the right decisions about your target audiences for employer branding. ⏱ 25:26 min Learn more about working with talent target audiences here: 🔗 https://bit.ly/3ARnDjL *********' 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM. ******************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ********************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Choosing target audiences for employer branding doesn't follow the same logic as targeting your audience for recruiting. In this episode of the Building a Modern Employer Brand podcast I share with you what are the two most common mistakes employer branding practitioners tend to do when making decisions about their employer branding target audiences. Knowing what these greatest pitfalls help you to steer clear from them. If you repeat the mistakes many have already done, you risk failing in your employer branding effort. These two mistakes are likely to turn your employer branding efforts into inefficient, costly and very labour-intensive. Which in turn leads to you stopping employer branding altogether. ⏱ 19:59 min I have plenty more material for you on the blog. If you are interested in this topic and want to learn more, go here: 🔗. https://bit.ly/3BsrVPK ******************* 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM *******'' 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ********* 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

One of the first questions we get from our clients when we start to plan their Magnetic Employer Branding strategy is who exactly should we choose as our target audiences. It has got to be also one of the most difficult areas to wrap our heads around. Why? Because when we think about our target audiences in this context, we think about the people we need to hire and reference to their roles or positions. In this episode of the Building a Modern Employer Brand -podcast I share with you how you need to think about your target audiences when it comes to employer branding. Learn: 🔸 What does the word "talent" refer to in the context of employer branding? 🔸 What is the make-up for your talent marketing audience? 🔸 A modern approach to understanding and segmenting your target audiences for employer branding. ⏱ 34:26 min 🔗 https://bit.ly/3it17Y6 Are you on Instagram? So am I! ❓ Want to enjoy free snippets of modern talent marketing and employer branding inspo in the form of posts, Reels and videos? 🤝 Then you've got to follow and engage with me on @talentmarketingpro See you there!

There is no skill more important in employer branding and other talent marketing than knowing how to communicate your key message. If you fail to get your message right, you will confuse and lose your audience. Simple as that. Every professional communicator knows this and consistently polishes the three characteristics that make them a great communicator. In this episode of the Building a Modern Employer Brand podcast I share with you why success in talent marketing begins with knowing how to clarify your message. If you don't learn how to clarify your message, your talent marketing will fail to deliver. ⏱ 25:32 min 🔗 https://bit.ly/2XTmudx Are you on Instagram? So am I! ❓ Want to enjoy free snippets of modern talent marketing and employer branding inspo in the form of posts, Reels and videos? 🤝 Then you've got to follow and engage with me on @talentmarketingpro See you there!

In this episode, I introduce the 6th and final key role in the modern employer branding team: The creative employer brand content producer's role. 💡 What is creative employer brand content and why does it need a producer? 💡 What does the creative employer brand content producer do in this team? 💡 What skills and experiences are required for success in this role? 💡 What to focus on when developing for and in this role? ⏱ 25:18 min Want to check out the previous episodes on the other 5 roles? Scroll back to the episodes on this list: #79 Employer Brand Content Manager #75 Talent Communication & PR Specialist #73 Digital Talent Marketing Manager #71 Talent Community & Social Media Manager #69 Employer Brand Manager #63 Introducing the Modern Talent Marketing & Employer Brand Team roles 📘 Download the free eBook covering all of the 6 roles in the Modern Talent Marketing Team to gain more perspective into what your talent marketing career could look like: https://bit.ly/3g0fy5z 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

I recently took a LinkedIn course thought by LinkedIn trainer Michaela Alexis and offered by Social Media Examiner. Some of the tips were so interesting I converted those into the employer branding context and share them with you in this episode of the Building a Modern Employer Brand podcast. In this episode: 💡 Optimizing the company page for employer branding. 💡 Ideas what to post on your LinkedIn company page for employer branding. ⏱ 25:08 min Check out the blog post for this episode with more LinkedIn employer branding tips: 🔗 https://bit.ly/3w2jEhK This podcast is taking a summer break in July and returns with new episodes again in August. Enjoy your summertime! 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Content and social media marketing have taken day-to-day marketing over by storm. Open any of the apps you are likely to use the most frequently on your mobile device and that app is likely to have something to do with content that you search for, browse through, engage with and share forward, or just consume. Content saturation is both an opportunity, but also a threat for business marketing like all talent marketing is. In this episode of the Building a Modern Employer Brand -podcast, I’ll introduce the 5th role in the modern, Magnetic Talent Marketing Team, the Employer Brand Content Manager. Employer Brand Content Manager is the gatekeeper, the quality assurance and the boss of your content ideas taken into production for your employer branding. Is this your ideal EB-role? ⏱ 28:45 min 📘 Learn more about all the roles in the Magnetic Employer Branding Team by downloading my free eBook: The Modern Talent Marketing Roles https://bit.ly/3g0fy5z 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

"I'm into endurance sport and that's why employer branding appeals to me as well", says Laura is a long-time follower and calls herself my fangirl. And she could not say it better! The thing with endurance sports is to build that endurance in order to succeed in that sport. You start to study and learn what else you can do before you just put your kit on and practise the sport. That's becoming strategic. In this week's episode, we continue where we left last week at episode 77 and cover: 💡 The 3 steps to becoming strategic. 💡 How to act in a strategic manner. ⏱ 24:11 min 🔗 https://bit.ly/2SmCnqP 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand -podcast, I’m going to share a really important tip to people like you who want to level up with employer branding. We’re going to talk about why becoming strategic is the answer. This episode is part 1 and I'll continue with this topic next week in the episode 78. 💡 Your need for a more systematic approach in employer branding is called strategic employer branding. 🎧 At which point does it typically become critical to adopt a more strategic approach? 🎧 What becoming strategic means? 🎧 What is toughest about becoming strategic? ⏱ 28:26 min 🔗 https://bit.ly/3z68sna 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Are you feeling unsure of what building a modern employer brand looks like day-to-day? ❓ What tasks it might include? ❓ What skills do you need for it? ❓ How much time it might take? ❓ What tools you might need? In this episode of the Building a Modern Employer Brand -podcast I share how I build a modern employer brand day-to-day. How I work to plan my content, how I prepare my content and posts in advance, how I use analytics to learn what works and what doesn't and so on. We use the Magnetic Employer Branding Method© not just to build our own employer brand, but for growing and strengthening our agency brand in Finland. When I started planning for our international expansion online about 1,5 years ago, I became strategic in building my personal brand as a Modern Employer Branding Guide and now my plan includes also branding Talent Marketing School. I literally apply the Magnetic Employer Branding Method© for all of this work on a daily basis. Everything you see me doing online, not just here on this podcast, but on social media as well. It is all strategic branding using content and social media to grow awareness then build and nurture emotional connections between individuals and the brand. Listen to the episode to get into the nitty-gritty of what it looks like in practice. ⏱ 45:53 min 🔗 https://bit.ly/3fAC58x (to theme article on our blog) 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

This has got to be my personal favourite out of all the 6 modern talent marketing team roles. Communication and messaging are in such a central role in pretty much everything we do together, with and for other people. In this episode of the Building a Modern Employer Brand -podcast, I introduce the role of the Talent Communication and PR Specialist. While all of us can put letters and words together to form sentences and phrases, it takes special knowledge to word your messages in ways that actually stop people, make them want to pay attention, really digest and comprehend and even influence them in ways they want to change their perceptions, attitudes and even actions and behaviour. This kind of strategic, powerful communication forms the basis also for the Magnetic Employer Branding Method© I developed back in 2017. And that's why this role is the real Queen or King role in modern employer branding and talent marketing. ⏱ 32:53 min 🔗 https://bit.ly/2QyzTVi 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Many people like you working in employer branding are struggling due to the lack of adequate resources and a decent budget to get help. But how do you convince your boss to give you a budget and how much money do you actually need, let's say per annum? In this podcast episode and blog post compilation, I'll share with you my tips for how to get that budget and why your strategic employer branding plan is key to getting a decent budget. In this episode: 💎 Understanding why we do employer branding and what we can solve with it. 💎 Why you always start with a strategic intent before you start planning actions and activities. 💎 Which comes first, budgeting or the plan? 💎 The 4 necessary steps in getting a decent budget for employer branding ⏱ 35:57 min 🔗 https://bit.ly/3opNieM P.S There is a course about talent marketing strategies at Talent Marketing School. Sign up and begin learning strategic employer branding: https://bit.ly/337hsd3 P.S 2 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

Modern employer branding uses digital marketing to build awareness, grow affinity and drive the target audience towards the employer branding goals of the organization. To understand how it all works and optimize the value for the company, this works needs digital marketing and data analysis acumen. In this episode of the Building a Modern Employer Brand -podcast, I’ll introduce the third role in the modern, Magnetic Talent Marketing Team, the role of a Digital Talent Marketing Manager. 💡 What does a Digital Talent Marketing Manager do? 💡 What is digital talent marketing and why does it need managing? 💡 The very basics of digital talent marketing that need to be up-to-date. ⏱ 30:52 min The complimentary blog post expanding your knowledge on this topic is here: 🔗 https://bit.ly/3h9vsLC If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 📘 Learn more about this role and the other 5 roles in the modern, Magnetic Talent Marketing Team in this free eBook: https://bit.ly/3g0fy5z 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! TAKE OWNERSHIP OF YOUR TALENT MARKETING CAREER!  GET YOURSELF ON A REGULAR LEARNING TRACK AT TALENT MARKETING SCHOOL! ✍🏻 Sign up on the "Notify me when you launch" list for Talent Marketing School https://bit.ly/3rQ8CKy

Does your company use Instagram for employer branding? Or maybe you have tried but ended up getting very little value out of Instagram? Instagram can be an extremely good social media for employer branding especially, but you can also use it successfully as your platform to engage and help your job applicants in your recruitment processes. If you have used Instagram only for occasional job advertising, you probably have not found that much success. Especially, if your company does not have an attractive brand in your target talent market. In this episode of the Building a Modern Employer Brand -podcast, I talk about Instagram as a social media platform for talent marketing. Talent marketing covers both recruitment marketing and employer branding. 💎 The key characteristics of Instagram in 2021 and forward. 💎 6 basics to get right to empower your company Instagram for talent marketing. ⏱ 35:15 min 🔗 https://bit.ly/3nI628R As you probably are on Instagram, follow my @talentmarketingpro -profile! Otherwise, you'll miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? The doors are actually open already, but I want to add one more course before we officially launch. Check out Talent Marketing School: https://bit.ly/337hsd3 (link to site) Go here to sign up: https://bit.ly/3rQ8CKy (notify me list)

Companies hiring a lot dream about their own talent pool. The kind of a pool where you can just reach out to a qualified, great talent whenever you have a hiring need. And these talents are ready to jobs with you. This will save up the company's time and not to mention money. A beautiful dream, isn't it? It doesn't have to be a dream, it can become a reality. But if you want something truly valuable, you need to work to get it, right? Otherwise, it's just another outdated CV bank where those talents have not committed to your company more than to any other. An active talent pool is more of a community instead of a pool. If you want your prospects to convert into warm leads for your recruitment funnel they need to be nurtured, kept interested and warm. Because there is much more potential to achieve such a talent pool outside your recruitment system, you need someone to take ownership of this goal. In this episode of Building a Modern Employer Brand -podcast, I’ll introduce the second role in the modern, Magnetic Talent Marketing Team, the Talent Community & Social Media Manager. ⏱ 46:15 min 🔗 https://bit.ly/32FVXjm 📘 Learn more about this role and the other 5 roles in the modern, Magnetic Talent Marketing Team in this free eBook: https://bit.ly/3g0fy5z 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! TAKE OWNERSHIP OF YOUR TALENT MARKETING CAREER!  GET YOURSELF ON A REGULAR LEARNING TRACK AT TALENT MARKETING SCHOOL! ✍🏻 Sign up on the "Notify me when you launch" list for Talent Marketing School. We are opening the doors soon! Go here to sign up: https://bit.ly/3rQ8CKy

In this episode of the Building a Modern Employer Brand -podcast, I’ll introduce how to use my Candidate Journey of the Information Era© tool as a basis for transitioning from the short span recruitment focus to the long term employer branding focus. In this episode: 💡 Simple reasons we actually are so recruitment/sales-minded in HR. 💡 What is the Candidate Journey of the Information Era©? 💡 Understanding the differences between recruitment objectives and employer branding objectives. 💡How our CJIE-framework guides you as a tool. ⏱ 47:17 min 🔗 https://bit.ly/3svHPUg If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? We are opening the doors very soon! Go here to sign up: https://bit.ly/3rQ8CKy

What is employer brand management? Is it a task or is it an actual role in an employer branding team? BOTH! In this episode of the Building a Modern Employer Brand -podcast, we’ll talk about the employer brand team leader’s role. This is the role that comes with the title of an Employer or Talent Brand Manager. If you aspire to a job as an Employer Brand Manager or you already have that job, check out this episode and definitely download the free eBook too! Together they make a pretty comprehensive yet short and sassy account of what modern employer brand management is and what all you are able to learn in this role ⏱ 17:29 min Link to free eBook covering ALL modern talent marketing team roles, including that of the employer brand manager's. 📘 https://bit.ly/3g0fy5z Learn more about employer brand management: 🔗 https://bit.ly/2QbW2Ip If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? Go here to sign up: https://bit.ly/3rQ8CKy

Do you feel like something is up with social media constantly these days? I do too. In this episode of the Building a Modern Employer Brand podcast I share my observations on social media changes in connection with employer branding. What is different to the "official changes" that took place a few years ago, these are more like consequences to the movements of the tectonic plates. 🔎 Changes in the former power positions. 🔎 A Newcomer consuming our bandwidth. 🔎 One remaining the best social media for employer branding specifically. ⏱ 27:05 min Learn more: 🔗 https://bit.ly/39NMtq9 If you are on Instagram, follow my @talentmarketingpro -profile because you don’t want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 📢 Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? Go here to sign up: https://bit.ly/3rQ8CKy P.S If you already signed up on the earlier waitlist with a discount code, stay there. You'll get your discount code when we launch soon.

In this episode of the Building a Modern Employer Brand -podcast, I decode the unconscious and conscious journey taking place in a talent's mind when they become ready and open for new opportunities on the job market. Understanding this often times a lengthy journey offers multiple touchpoints for you as an employer to invite your ideal talents into a Candidate Journey of the Information Era© with your company and build A Magnetic Employer Brand© ⏱ 27:39 min Definitely recommend checking out the complimentary blog post for this episode! 🔗 https://bit.ly/3weiill Hey, are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Every company has what I call the employer brand product. It is not the job you hire for. It is the experience a talent gets into when they start a career in your company. This product is the product you need to build your employer brand for. This is what sets your business apart from all other businesses. When you hire for whatever role, the experience of taking that role, working in that role and delivering the value and the results in that role every day form a unique experience unlike in any other company. Even if they had the same roles. When you hire, you should promote less the title and much more the unique product coming with the title. That product is the Unique Employee Experiences people can only get if they work in your company. In this episode of the Building a Modern Employer Brand -podcast, I'm going to introduce you to this product, the product called Unique Employee Experiences in your company. ⏱ 16:55 min If you enjoy the episode, check out the blog post for more info on the topic: 🔗 https://bit.ly/3lC5q3L Opt-in to download a free PDF presenting The Four Types of Experiences Building a Modern Employer Brand": 📥 https://bit.ly/3cb28kE Are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Starting a recruitment process is not hard. Getting applications meeting our expectations is hard. There are three specific reasons leading to the failure of getting the talents you want to participate in your recruitment process. ❌ Not knowing how to profile the hiring need correctly. ❌ Recruitment messaging is not making sense to the applicant. ❌ Promoting the wrong offer. In this episode of the Building a Modern Employer Brand podcast, I explain these three key reasons. Don't forget to check out the complimentary blog post in which I talk about how to put a stop to this failure to win over the applicants you need and probably deserve too. ⏱ 18:21 min 🔗 https://bit.ly/3cyhGOp Are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Do you know what a work-to-life riddle is? Well, I'm going to tell you in this episode of the Building a Modern Employer Brand -podcast. Work-to-life riddles are the specific reasons why talents activate on the job market and start looking for suitable ways to solve their key work-to-life riddle. Often times as employers and recruiters we forget talents are not changing jobs because we have a need to hire. Talents start to look for a career change when something - a work-to-life riddle becomes so pressing the risk of changing to an unknown no longer seem a hassle or something stressful. ⏱ 25:15 min 🔗 https://bit.ly/3v3ctXq Are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Modern talent marketing is so much more than creating recruitment videos, writing compelling job posts and participating in career fairs. In this episode of the Building a Modern Employer Brand podcast, I introduce the six primary talent marketer roles making up a Modern Employer Brand Team! If you go to the blog post linked below, you can also find a link to a light-hearted quiz to test which Talent Marketer you are. When you take the quiz, you are able to opt-in to an 18-page eBook I wrote in which you can learn about all the six roles! If talent marketing is your career passion, you should definitely take the quiz and then opt-in to this eBook. ⏱ 26:28 min 🔗 https://bit.ly/3uH0EpF // Susanna P.S When you take the quiz, share with me which role you got and what do you think about it! Instagram: @talentmarketingpro @hr_podcast On Linkedin: https://www.linkedin.com/in/susannarantanen/

Are you working in talent acquisition and struggling with the lack of employer brand or even awareness? What this looks like is you struggling to get the top candidates your hiring manager very unrealistically expect. You know that if your company had a better reputation or were better known in the talent market, you would not have to struggle so much. 🤨 But the problem is, your boss is unwilling to invest in building an employer brand. 😩 What can you do? 🤩 You can use my 6 step process and plan a simple yet effective candidate communication framework and then implement your plan into your recruitment processes. I introduce this 6-step process and the idea in this episode of Building a Modern Employer Brand. ⏱ 34:16 min There is a cheat sheet included which you can download at: 🔗 https://bit.ly/3ulIbyS And I have a full course with several videos, an ebook and messaging templates coming up at Talent Marketing School when we launch. P.S. Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this my Instagram account every week: 💟 https://www.instagram.com/rantanensusanna/

“Advertising is about you saying you are good. PR is getting someone else to say you are good.”  - Jean-Louis Gassee (former Apple Computers executive) Most talent marketers have no idea how much impact talent PR could have for their employer brand. Instead of the company promoting how good we are, talent PR is about getting your talent audiences to share their positive experiences about your company as a place to work. There are many more roles in the modern talent marketing and employer branding team than those where we use the company mouth to speak good about ourselves. And one of these roles is that of a Talent communication & PR manager. In this episode of Building a Modern Employer Brand, I introduce PR as an opportunity for modern employer branding. And to be frank, to me talent PR is the heart of modern employer branding. ⏱ 25:25 min 💎 What exactly is PR? 💎 Why does PR fit so well in modern employer branding? Find the theme article for this episode at: 🔗 https://bit.ly/3s3EyvD 🆘 LAST CHANCE TO SIGN UP ON THE TALENT MARKETING SCHOOL WAITLIST! WE ARE CLOSING the waitlist on Sunday 21st Feb 2021. Sign up before you miss out on the chance to get in before we launch for everyone and the discount code for your year 1 subscription! 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

A couple of episodes ago I spoke about employer branding trends for 2021. I added three more trends to the theme blog for that episode and one of the trends on the blog was micro-moments. In this weeks episode of Building a Modern Employer Brand -podcast I'm talking about micro-moments as a new employer branding trend. If you want to check out that blog post for episode 57: https://bit.ly/35QWZe0 💎 What are micro-moments? 💎 Micro-moments as an employer branding trend. 💎 Why it might be worth to pay more attention to micro-moments as a talent marketer? ⏱15:19 min Find all the links ➕ a theme article about the 5 mind states on my blog: 🔗 https://bit.ly/2LB8AHu P.S Did you sign up on the Talent Marketing School Waitlist yet? 🆘 You should do it now BECAUSE WE ARE CLOSING OFF the waitlist on Sunday 21st Feb 2021. Sign up before you miss out on the chance to get in before we launch for everyone and the discount code for your year 1 subscription! 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

In this week’s episode of Building a Modern Employer Brand -podcast, I want to talk to you about content curation. When we set out to do consistent talent marketing on social media, we need content to post about and share about. Often times we struggle keeping up with a posting rhythm and most often that happens because we feel like we have nothing to post about. Creating your own content, even if it was in the form of a social media post requires time and, well, having interesting enough to say. Curating existing content comes handy when you feel the infamous writer's block approaching. 💡 What is content curation? 💡 How to use curated content in talent marketing? 💡 The 3 ways I regularly keep up with great content for inspiration and content curation when needed ⏱ 27:59 🔗 More about this topic on the blog: https://bit.ly/3oFTBtl P.S Did you sign up on the Talent Marketing School Waitlist yet? 🆘  You should do it now BECAUSE WE ARE CLOSING OFF the waitlist on Sunday 21st Feb, 2021. Sign up before you miss out on the chance to get in before we launch for everyone and the discount code for your year 1 subscription! 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

Isn't it super annoying when it looks like our talent marketing attempts either visibly failed or just boiled down and disappeared into the thin air? You worked hard, figured you had some pretty decent ideas and went about sharing those to the whole world. Or at least your immediate talent audience world. And nothing happens. No pulse whatsoever. We've all been there. It's only a matter of climbing up and covering this pothole! There are a few common rules to adopt in order to avoid talent marketing fails. I'll explain in this episode of Building a Modern Employer Brand -podcast ⏱ 33:21 min 🔗 Check out the blog post at https://bit.ly/3qQjxUp P.S Did you sign up on the Talent Marketing School Waitlist yet? 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

Keeping tabs on what is going on in our operating environment is key in our efforts to influence and impact our target audiences. We are living in an era of extremely rapid change regardless of where we focus our eyes, ears, or our attention. All this turbulence, but also the speed of development is impacting our behavior. What was a common practice or at the center of attention last year may be nothing but a distant memory next year. In this week’s episode of Building a Modern Employer Brand -podcast I share four (4) employer branding trends that I believe to be important in 2021 for modern talent marketers. My key predictions as employer branding trends for 2021 and onwards: 1️⃣ Talent marketers will learn to understand the range different talent marketing strategies and pick up the most suited for their business and talent marketing needs. 2️⃣ Social media continues to maintain its position as the key media for employer branding specifically. 3️⃣ Humane values will rise up as the core values in modern organizations. 4️⃣ EVP's will be adapted to a new, different role. ⏱ 24:10 min 🔗 Check out the additional 3 employer branding trends from my blog: https://bit.ly/35QWZe0 Connect with me on: LINKEDIN: https://www.linkedin.com/in/susannarantanen/ 💟 FIND, FOLLOW AND DM ME ON INSTAGRAM: @rantanensusanna https://www.instagram.com/rantanensusanna/ @talentmarketingpro https://www.instagram.com/talentmarketingpro/ @hr_podcast https://www.instagram.com/hr_podcast/ 🎓 Become a professional talent marketer and sign up for TALENT MARKETING SCHOOL online! https://bit.ly/3kyyE12

In this week’s episode of Building a Modern Employer Brand -podcast, we will talk about Google Analytics. Understanding your talent marketing data gives you so much clarity into how what you are doing actually works. Learning to listen to what your data tells you is the only way you ever know what really works and what doesn't. And that is the first bust stop to the land of professional talent marketing. ⏱ 33:38 min In this episode: 📊 What is Google Analytics? 📊 Why GA is an important tool for you as a talent marketer? 📊 How does Google Analytics work? 📊 How to make GA useful? 📊 Ask GA questions; it will answer! 🔗 Learn more: https://bit.ly/3i5M98Z Are we connected yet on socials? Connect with me on: LINKEDIN: https://www.linkedin.com/in/susannarantanen/ 💟 FIND, FOLLOW AND DM ME ON INSTAGRAM: @rantanensusanna https://www.instagram.com/rantanensusanna/ @talentmarketingpro https://www.instagram.com/talentmarketingpro/ @hr_podcast https://www.instagram.com/hr_podcast/ 🎓 DID YOU sign up on the waitlist for Talent Marketing School yet? We are approaching the time we are inviting waitlisters in first. if you want to be one of the first ones to get access, then sign up on the waitlist asap here: https://bit.ly/3kyyE12

Social media is probably the most important and efficient media for talent marketers to build audiences, employer brand and engage with their ideal talents. That's why keeping tabs on social media trends is an incremental part of professional talent marketing. In this episode, I dug into Social Media Examiner's Industry Report to find out for us how marketers are using social media. The podcast-article on my blog includes more key trends and links. ⏱ 27:41 min Find more tips and links to trends as well as the link to the downloadable Industry Report here: 🔗 https://bit.ly/3pRhvml Are we connected yet on socials? Connect with me on: LINKEDIN: https://www.linkedin.com/in/susannarantanen/ 💟 FIND, FOLLOW AND DM ME ON INSTAGRAM: @rantanensusanna https://www.instagram.com/rantanensusanna/ @talentmarketingpro https://www.instagram.com/talentmarketingpro/ @hr_podcast https://www.instagram.com/hr_podcast/ 🎓DID YOU sign up on the waitlist for Talent Marketing School yet? We are approaching the time we are inviting waitlisters in first.. if you want to be one of the first ones to get access, then sign up on the waitlist asap here: https://bit.ly/3kyyE12

One of the most popular topics of this podcast is storytelling in reference to talent marketing. Every time I talk about the art of storytelling, you listen and you love. As the LAST episode of 2020, let's call it off with a storytelling episode. In this week’s episode of Building a Modern Employer Brand -podcast I explain why your ideal talent must be the hero on your employer brand -story, not your business. I can hear you going: WHAAT?! Before you go all bonkers, just listen and you'll understand why. It's going to be a big revelation. It was to me when I learned it years ago. This was also a turning point how I do all the marketing for my business and for myself. And it made a HUGE change. We became an employer adored by our own audience. People started to publicly call themselves as our fans. Yes, F-A-N-S. Can you imagine that? I still can't. I'd understand if we were a multimillion consumer empire with your hottest products. But we've never been more than a 5-6 people boutique agency in one of the smallest markets on the earth. It's a miracle and it is due to what I'm telling you in this episode. In this episode: 💡What is a hero (in a story)? 💡Why talent must be the hero in your businesses employer brand -story? 💡Where does that leave your business? ⏱ 17:51 min 🔗 https://bit.ly/38C80kd P.S 2️⃣ Additional calls to act for you: 💟 The new @talentmarketingpro account on Instagram. 👉🏻 https://www.instagram.com/talentmarketingpro/ 🎓 Online Talent Marketing School (launching soon) 👉🏻 https://bit.ly/3kyyE12 HAVE A HAPPY NEW YEAR! Back on the air next week! Susanna xoxo

In this week’s episode of Building a Modern Employer Brand -podcast I continue with the topic I started last week: how to be more persuasive in talent acquisition. Hiring is selling. And to succeed in sales, we need to persuade and motive customers to choose our products and services. A modern customer is pretty firm about not being fooled own cornered into buying something we don't need or want. Your ideal applicants are probably modern customers too. Become more successful in talent acquisition by learning to be more persuasive in your actions and with your words. In this episode: 💎 Why we should think hiring as selling. 💎 Why we need to make our hiring more personal and purposeful to our ideal applicants. 💎4 steps to becoming more persuasive in talent acquisition. ⏱ 30:12 min Learn more about being more persuasive in hiring from this blog post I wrote: 🔗 https://bit.ly/3rggVAe ⚡️ARE YOU AN ASPIRING TALENT MARKETING PROFESSIONAL? ⚡️ ⭐️ An aspiring talent marketing professional is someone who wants to build an entire career in employer branding and talent marketing. ⭐️ Someone who wants to focus on marketing and communication full time instead of doing HR or recruiting full time with only an occasional dose of marketing and communication tasks. To get there requires learning the professional ropes of talent marketing. When you know what modern talent marketing really is about, you are in a better place to choose your ideal talent marketing path. And not only that, you are also in a much better position to prove your boss the value professional talent marketing will add to your business. 🔥 And THAT is how to get a full time job in talent marketing. The problem is, up until now, there has not been a one place where to get a comprehensive understanding and full picture of professional talent marketing. That's why we built Talent Marketing School and we are launching in early 2021. You should definitely check it out and sign up. 🔛 Learn more and sign up here: https://bit.ly/3kyyE12 Do you follow @talentmarketingpro yet on Instagram? It's a new profile for aspiring talent marketing professionals where I will be sharing free doses of inspiration about professional talent marketing as well as peaks to Talent Marketing School content when we launch. Go to https://www.instagram.com/talentmarketingpro/ See you there! //Susanna

In this week’s episode of Building a Modern Employer Brand -podcast I’m going to introduce you to something called persuasion. A truly professional talent marketer knows what persuasion is and how to persuade others. Key questions answered in this episode: ▫️ What is persuasion? ▫️ Why talent marketers can greatly benefit from being more persuasive? ▫️ Why persuasion matters? ⏱ 27:24 min Don't forget to check out this blog post in which I continue with the theme: 🔗 https://bit.ly/3oQFIsC ✍🏻 Have you signed up yet on the Waitlist for the Talent Marketing School? Learn more about it and sign yourself at https://bit.ly/3kyyE12 FOLLOW & ENGAGE WITH ME ON SOCIALS 💟 INSTAGRAM https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ https://www.instagram.com/talentmarketingpro/ 🔀 LINKEDIN https://www.linkedin.com/in/susannarantanen/

Did this happen to you? 💪🏻 You finally got the opportunity to do a proper marketing campaign to support the recruitment process. 🤩 You thought everything went well in the campaign! 😰 The hiring manager disagreed. They said they did not get any more applications than usual, yet paid a lot more for the campaign. 😩 Now you feel like you failed, but don't really know how to stand up your ground. You're afraid you'll never get another opportunity like this again. At least, not at this place of work. In this week’s episode of Building a Modern Employer Brand -podcast we’re going to talk about what are the typical events that kill hiring success and when the marketing part is to blame and when not. ⏱ 40:47 min 🔗 Find the complementary blog post here: https://bit.ly/2JSFiml 🏁 IS TALENT MARKETING SCHOOL SOMETHING YOU'VE WAITED FOR? 🏁 We are launching the world's first Talent Marketing School online in early 2021. This is going to be the Netflix for aspiring talent marketing professionals to binge, to learn, to develop your skills and know-how on very important topics within modern talent marketing and employer branding. I'll be sharing my soon 20 years of experience in developing and modernizing talent marketing and communications in hiring, in candidate experiences, in internal communications, development of employer image as well as employer branding. If you want to step on a journey of becoming a professional talent marketer, this could be what you have waited for! Go to https://bit.ly/3kyyE12 to learn more and sign up! Or if you rather warm your soul up, follow @talentmarketingpro on Instagram. I'll be serving very small portions of professional talent marketing thoughts and tips to welcome you to this journey with me. 👉🏻 https://www.instagram.com/talentmarketingpro/ That's cool too. 😎

This episode is dedicated to you who want to understand behind this "phenomenon" of talent marketing, and maybe be able to argue at work why talent marketing is in fact, so crucial to a growth company. In this episode, I talk about the growing importance of talent marketing as a profession and skill for growth companies. I go into explaining some of the trends behind as well as talk about why the role of a talent marketer will become so critical for a business expecting to run smoothly. I strongly recommend reading also the blog post linked below. In the complementary blog post I write about the 3 key reasons why professional talent marketers are fast becoming relevant. ⏱ 37:29 min 🔗 https://bit.ly/3mtnmNK Are you truly interested in talent marketing? So as to perhaps build an entire career out of it? 🆘 Did you know that learning what talent marketing encompasses is still impossible anywhere in one place? 🔥 Well, I have news for you! 🔜 We are launching a Talent Marketing School online in early 2021. ✍🏻 To get more information and early access, join the waitlist now.

In this episode of Building a Modern Employer Brand -podcast, I talk about what HR and Talent Acquisition can blog about and why I strongly recommend blogging as a regular activity to support your recruitment and employer branding. IN THIS EPISODE: 💡 What HR/talent acquisition can blog about? 💡Why blogging for talent marketing needs a clear objective too? 💡What is the difference between "HR" blogging and talent acquisition blogging? ⏱ 37:06 min 🔗 Find the complementary blog-post: https://bit.ly/3kZIsl8 🔛 Join the Waitlist for Talent Marketing School, if for example, this is something you desire to learn much more about https://bit.ly/3kyyE12 Let's get connected on socials! Find me on: Linkedin: https://www.linkedin.com/in/susannarantanen/ Instagram: 🤳 My personal IG: https://www.instagram.com/rantanensusanna/ 🎓 For aspiring Talent Marketing Professionals: https://www.instagram.com/talentmarketingpro/ 🎧 For my podcast-listeners: https://www.instagram.com/hr_podcast/ Find these new Facebook-pages I recently created to teach and share modern talent marketing wisdom for people like you! 🎓 Talent Marketing Pro: https://www.facebook.com/talentmarketingpro 🧠 Modern Employer Brand: https://www.facebook.com/modernemployerbrand Twitter (not my current favorite though): https://twitter.com/RantanenSusanna

Are you making recruitment or employer branding videos for your business? Or maybe you are producing videos for your client for recruitment and employer branding purposes. In either case, did you know that the most typical videos produced for recruitment and employer branding fail? These videos fail, because even though they may look awesome and have cool technical features and B-rolls and whatnot, they fail because there is no storyline. Just because a video was really well produced does not make it automatically a great communication tool. In this episode of BUILDING A MODERN EMPLOYER BRAND -podcast I explain why so many recruitment videos fail. Hopefully, after listening to this podcast episode, you will be in a better place to make the right decisions about your videos. ⏱ 27:16 min 🔗 Check out the blog post for this episode: https://bit.ly/2IIlH7F 📥 Download a free Cheat Sheet on How to Avoid Making Another Expensive Recruitment Video that Fails to Deliver: https://bit.ly/36AoOqB I HAVE A QUESTION FOR YOU. ❓ Are talent marketing and employer branding something you are into and would like to learn more about, even make a career about? ✍🏻 If you said yes, join the Talent Marketing School Waitlist here: https://bit.ly/3kyyE12 We are launching an online members-only Talent Marketing School in early 2021. By joining the Waitlist before 23rd December, you ✅ Will be among the first ones to get access to the TMS when we launch. ✅ Receive a 10% discount for the membership fee should you choose to join Talent Marketing School when we launch. IN ADDITION, as a Wait Lister ✅ You could be invited into a VIP group where you will be able to give your 2 cents into what kind of courses you'd absolutely want to take at Talent Marketing School. ✅ We will have an additional surprise for VIP group members as a thank you for your thoughts, ideas, and opinions that help us to make Talent Marketing School really attractive and valuable for members. Join the waitlist and decide later whether you actually want to become a Talent Marketing School student. ☝️ You are not obliged to join the actual Talent Marketing School as a wait lister. But if you will, you'll get 10% off when we launch. We're pretty sure you will though.

What is your favorite story? Why did you choose it? What makes it so memorable for you? In this episode of Building a Modern Employer Brand -podcast I talk about what are the elements that make up a story. Even if I wrote 200 pages does not automatically constitute a good story or even a story, to begin with! For a bunch of words to form a story, certain key elements must be found. If we are talking about a 2,5-hour movie, there will be more of the elements used and in a repetitive manner than in a blog post or a career story you write to your company blog. This episode ends- for now - the three-part miniseries about storytelling and business communication. However, if you feel storytelling is something that interests you more, do let me know. I can always return back to this topic later in this podcast. ⏱ 35:09 min Learn more and get the eBook mentioned in this episode on the Modern Employer Brand website: 🔗 https://bit.ly/3k95d5z 👂 Listen, would you like to: 1️⃣ Learn more about modern employer branding and talent marketing? Did you know that we are launching an online Talent Marketing School in early 2021? 💯 SIGN UP on the WAITLIST now and you'll not only be the first ones to hear about it, but you will also get a 10% DISCOUNT from whatever comes on sale the first from Talent Marketing School. ✍🏻 JOIN WAITLIST HERE: https://bit.ly/38rCOFW 2️⃣ Would you like to get a free Behind-the-Scene-Thought from me about each podcast-episode directly to your email? 📫 In this BTST I share a specific tip, thought, or recommendation about the topic I address on that week's podcast-episode. I won't share it anywhere else. Just to you as a subscriber-extraordinaire to this Podcast Weekly. SUBSCRIBE HERE: https://bit.ly/3jXy3Wy

What is BUSINESS storytelling? As talent marketers, we send hundreds if not thousands of messages to our internal and external talent audiences on a monthly basis. ❓ How many of those messages are seen, opened, consumed, and acted upon? 😱 The problem is not many. Most of your messages are not paid attention to. You wrote it, you sent it and no one ever read it. It doesn't have to be that way though. Storytelling is an excellent method to deliver messages in a business context. When we formulate our message into a story format, the recipient is likely to pay more attention, hear you out and become inspired to act as you have asked for in your message. 🎧 In this episode of BUILDING A MODERN EMPLOYER BRAND - podcast, I introduce you to business storytelling. 💡 What is business storytelling? 💡 The value of business storytelling. ⏱ 30:48 min Did you know that there is a theme article on my blog to complement each podcast-episode? Sometimes you may want to quickly browse about the topic before deciding if you listen to it or not. My theme-articles are not the show notes for the episode though. They are additional content about the same topic. You get more about the topic if you also read, or also listen. 🔗 https://bit.ly/2TNucRh IN ADDITION! There is an eBook available now for download to kickstart a talent marketing pro's journey with me. This eBook is about the Magnetic Employer Branding Method AND Business Storytelling. ⬇︎ Download it for free here: https://bit.ly/3mG7Bm2 🎓 TALENT MARKETING SCHOOL NEWS! Do you aspire to become a modern talent marketing professional? We are building an online school for a 2021 spring release. JOIN THE WAITLIST HERE: https://bit.ly/2TNktuf If you rather wait a while, find the new @talentmarketingpro profile on Instagram and give yourself some time to figure out what this is about. 🔗 https://www.instagram.com/talentmarketingpro/ Come back next week for episode 47 in which I talk about how the story works. // Susanna

#45 Why our brains need a good story by Susanna Rantanen

In this episode of Building a Modern Employer Brand -podcast we continue with your career site -topic. It is essential to pay attention to the value of your career pages to your target talent audiences. The value is measured by your career pages' ability to answer the questions your talent website visitor has on their mind. Active and passive job seekers have very different questions on their minds. If you want a passive talent to spend time on your site, and return as well, you need to cater to the very different content than what your career site usually tends to have. Listen to this episode to learn more about the essential questions your career pages must answer and why. ⏱ 34:02 min 🔗 Theme article and all links and questions mentioned in this episode can be found here: https://bit.ly/3m3b0Ll 📥 DOWNLOAD a PDF 8 Tips How to Get Your Career Site to Work for You: https://bit.ly/31oi1Pf Is talent marketing something you want to learn more about and MASTER one day? We are currently building an online Talent Marketing School for all talent marketers who aspire to a career in modern employer branding and talent marketing. 🎓 Join the waitlist here: https://bit.ly/3o8CqBu 📲 Follow the @talentmarketingpro on Instagram: https://www.instagram.com/talentmarketingpro/ 📲 Follow this podcast on Instagram: https://www.instagram.com/hr_podcast/

In this episode of Building a Modern Employer Brand -podcast, I want to give our attention to your career site for a bit. If you are a growth business active in talent acquisition, your career site is your most important talent media. Most career sites are unfortunately not much more than a "shop window" without an entrance in sight. They may be well dressed, but all they allow you is to browse a few items; not touch anything, not interact with anyone, and not step inside. Too many businesses seem totally blind to this amazing opportunity to activate your career sites as your talent lead generators. ⏱ 12:26 min Check out the theme article on the blog to get a few examples and learn more about this amazing topic! 🔗 https://bit.ly/36VbDT4 Download a free PDF: 8 Tips How to Get Your Career Site Work for You: 📥 https://bit.ly/370Coph

I created this proprietary marketing method back in 2017. It soon became pretty known on the Finnish market by the name of Vaikuttava Työnantajabrändi -metodi. In English it goes by the name of Magnetic Employer Brand Method and the name of this podcast refers to it. In this episode of Building a Modern Employer Brand -podcast I share with you how I apply this same method to brand my own agency. When I first developed this, it was to help some of our fast growing and scaling tech company clients in their struggle to hire the talents they needed. But I soon discovered how well this systematic approach and a strategic framework is able to also help the more established organizations to change their employer image as they go through the current wave of digital transformation. And, furthermore, our own case sets an example of how an agency like ours is able to apply it, not just for employer branding but combined with business branding to achieve measurable value to the business. ⏱ 33:32 min 🔗 https://bit.ly/2SrOZck

"A PICTURE tells a thousand words", said Fred R. Barnard, an advertising executive back in the days. 🖼 What this means is that a visual image or a graphic illustration conveys a stronger message than written words. 🐶 When I say the word "dog", but nothing else, we all imagine what a dog means to us. What type of a breed, what kind of a nature, what feelings and sentiments are attached to the dog on our mind. It's going to be different between you and I, and all other people. 📸 But let me give you a photo of a tiny, white poodle with a pink bow tied on the top of her head. She is sitting on an oak-tree bench in a park filled with colorful flowers and big oak trees. The sun is shining and she is posing for the camera. It is evident many photos have been taken of her before. 💡 Now we all are likely to think more towards a similar setting. Your flowers might be a different color or a different kind. Your poodle's eyes might be rounder than those of mine. Your oak trees might be heavy with green leafs while mine are already getting red and brown. That's because I did not describe the details of the eyes or the leafs. ❌ NOTHING stops us to describe a setting like this - in words, to reach a more similar understanding of what we are talking about. Describing it is going to take you longer than if you took that photo. And, it's going to take me longer to read it than just looking at that photo. 🔥 THAT's why visuals are so much more powerful as a content type than text. In this episode of BUILDING A MODERN EMPLOYER BRAND -podcast I talk about the power of visuals in employer branding. There are a lot of places to use visual elements in employer branding. And when some consideration is put into choosing them, our visual employer branding can easily have a greater impact on our talent target audiences than our words will ever have. ⏱ 22:46 min 🔗 Find the listening links as well as a blog post about this topic to learn more about the power of visuals! https://bit.ly/2Gc85AG If you enjoy this podcast, please show your love by a kind rating on your podcast app. Until next week, moi moi from Susanna! P.S Moi means hi and by in Finnish. It is pronounced like "oi" with an mmm-sound in front of it. Try it out! 😊

LinkedIn is by far the largest professional network, in my opinion a pretty good hiring platform, and a somewhat functional social media. But despite LinkedIn cashing in on employer branding features, I just don't think LinkedIn is that great for modern employer branding. I understand this is a pretty bold statement to make about such a giant, but unfortunately, even the basic (and free) features of LinkedIn are not compatible with modern employer branding requirements. LinkedIn is a great recruitment platform, and certainly the best professional networking areena there is online. But for employer branding, nope. In this episode of Building a Modern Employer Brand -podcast, I give four (4) reasons why so. ⏱ 20:47 min 🔗 Find the theme article on the Modern Employer Brand Blog here: https://bit.ly/2RP6DGE Visit the Modern Employer Brand -blog to learn more about modern employer branding: https://bit.ly/3hqXbnX

🤳 INSTAGRAM created the monster called selfies. Never before were we taking so many #mirrorselfies #belfies #selfies #groupselfies than in the times of Instagram. ❣️ Instagram is also fantastic for employer branding. Not for recruitment marketing as much, but absolutely for employer branding. Why? Because it is so much easier to create Instagram content to evoke emotions than to get the same impact on a blog post or a video. ❣️ And employer branding is all about building those emotional connections between your ideal talents and what your business can represent to them. If you have ANY plans or desire at all to take on Instagram, you should definitely listen to this episode AND read the complimentary theme article on our blog. IN THIS EPISODE: 🔸 Why your own use of Instagram can teach you so much about how to use Instagram as a business. 🔸 Why our followers and the people we would like to follow us can teach us so much about how we should use Instagram as a business. 🔸 Why every single post counts. 🔸 Understanding there are many Instagram strategies to choose from. 🔸 Posting photos on the newsfeed is just one of them. ⏱ 36:47 min 🔗 Why it is a great idea to do employer branding on Instagram: https://bit.ly/2FzP8aO Are you on Instagram? If you are interested in employer branding and talent marketing as a career choice, and looking to learn more, follow our new @talentmarketingpro on Instagram. We are building an online course base for aspiring talent marketing professionals to develop their skills and knowledge on modern employer branding and talent marketing. Right now I am building up a community interested in this topic. Would love to see you there! https://www.instagram.com/talentmarketingpro/

❓DID YOU KNOW the ways we use different social media platforms change periodically? What was the best platform for your talent marketing needs before, may no longer be the most effective choice. Keeping up with all the trends may be hard, but worth your while. 📣 When you get moving with your talent marketing or talent branding plans, you must make the BEST choice out of the social media options. ❓ How to know which social media is your best option? 💬 Well, I'm going to talk about that - to you - in this episode of Building a Modern Employer Brand -podcast. IN THIS EPISODE: 💎 What does "best social media" even mean? 💎 Three (3) key factors to help you determine your BEST social media for talent marketing 💎 Why is it important to pay attention to what are "the currently popular" social media? 💎 What I think the main social media are currently good for in talent marketing. ⏱ 37:03 min 🔗 Find the links mentioned in the podcast as well as more about this topic on the episode-post in the blog: https://bit.ly/2GJlgJD KEEN TO GET ON THE TALENT MARKETING CAREER PATH? Go to Instagram and start following my new @talentmarketingpro -profile: https://www.instagram.com/talentmarketingpro/ As a member of this new Instagram community will give you a front-row seat in becoming a talent marketing professional. What more, DM me to tell me you heard about it from my podcast and want to be added to the VIP list for the upcoming Talent Marketing Pro School! People on the VIP list will receive a special gift as my token of appreciation for being so enthusiastic about this topic AND supporting me to kick off an entire online School!

HOW TO BEST USE SOCIAL MEDIA FOR RECRUITMENT MARKETING? Don't worry. This episode is not about how to share the link to your job post on social media. That is not exactly rocket science nor a newsflash. Instead, I will feed your brain with inspiration and a few tips on how to exploit social media both in a single recruitment process as well as generally in all hiring. Both of these have one critical commonality: These activities are targeted to ACTIVE job seekers. An active job seeker is someone who has both in their minds and hearts as well as in practice started to proactively take action to make career-related changes. Their headspace is available and welcoming towards your hiring messages. If you make those messages relevant and valuable for them. IN THIS EPISODE: 💎 Emphasizing always and forever the importance of measurable goals and objectives in your talent marketing. 💎 The three things that signify the success of your recruitment marketing on social media. 💎 A few tips for using social media for recruitment marketing purposes. ⏱ 45:29 min KEEN TO GET ON A TALENT MARKETING CAREER PATH? Go to Instagram and start following my new @talentmarketingpro -profile. Or click here: https://www.instagram.com/talentmarketingpro/ As a member of this new Instagram community will give you a front-row seat in becoming a talent marketing professional. What more, DM me to tell me you heard about it from my podcast and want to be added to the VIP list for the upcoming Talent Marketing Pro School! People on the VIP list will receive a special gift as my token of appreciation for being so enthusiastic about this topic AND supporting me to kick off an entire online School!

NEWS FLASH social media is your best platform for talent marketing. Why? 🔥 You can use social media for multiple, yet equally effective ways to build and engage your talent audiences. 🔥 If you opt for content marketing, social media is the most cost-effective media to boost, as in promoting your content and expand your audience. 🔥 You don't have to be a content creator to make the most of social media. If you are better in conversations, wonderful! That works really well too! 🔥 You can also use social media for building your talent audience insight and grow your understanding of what your audience is like, what interests them, and what is important for them. BUT, there is always a 🍑 in eveything! And in this one it is: 🤓 You MUST know which social media is the most ideal to reach your target audience and then you MUST use that social media exactly the way your audience is expecting you to use it. In this episode of BUILDING A MODERN EMPLOYER BRAND -podcast, I'll kick off a series of episodes in which we are going to pierce into social media from a talent marketing angle. I'm fed up seeing at the most average use of social media for talent marketing when you could do a SO MUCH better job! A job categorized as a professional job. Are you up for it? I know you are... ⏱ 42:18 min 🔸 Why social media is great for talent marketing? 🔸 Did you know that social media is actually an ecosystem? 🔸 Tips for choosing your social media More about this: On the blog: https://bit.ly/3hplXoJ On Instagram: https://www.instagram.com/talentmarketingpro/

Is talent marketing something that inspires you? Would you like to work full time in talent marketing? ❓What is talent marketing as a job, and how can one enter the career path of talent marketing? In this episode of Building a Modern Employer Brand -podcast I'll be talking about talent marketing as a profession and as a career choice. What makes it so exciting is that it is a whole new avenue for both aspiring marketing communications practitioners as well as the more seasoned professionals who are looking for a change from B2B marketing or B2C marketing. ⏱ 27:26 min IN THIS EPISODE: 🔥 What is talent marketing (as a profession)? 🔥 How I got into talent marketing 🔥 What - in my opinion - is the best way to start your talent marketing career. Learn more and check out the related blog post: https://bit.ly/3iTbGRX KEEN TO GET ON THE TALENT MARKETING CAREER PATH? Go to Instagram and start to follow my new @talentmarketingpro -profile. 👉 https://www.instagram.com/talentmarketingpro/ My followers here will be on the front row of hearing about and learning about the new Talent Marketing School we are building.

Social media is by far the greatest gift HR and recruitment professionals have even been given. It changed the dynamics first in recruitment marketing giving so many more opportunities to explore and take advantage of in-house. Then more recently, with the growing attention and interest to embark on the employer branding arena, social media offers talent marketers a remarkable arena for talent targeted communication, marketing, advertising, and branding. However, using social media for personal entertainment and using social media for employer branding and recruitment marketing are TWO so different practices they are from different worlds. That's why we seriously need to talk about how to use social media for talent marketing purposes. In this episode of Building a Modern Employer Brand -podcast, I share what I think is REALLY the 5 best advice you can receive about how HR can use social media to help hiring and employer branding. ⏱ 38:19 mins And as you know, the Modern Employer Brand Blog is dedicated to talent marketers who want to learn modern practices for talent marketing. 🤓 Find the blog here: https://bit.ly/3hqXbnX 🔛 NEWS! We are building an online self learning (and later coaching) business for all aspiring talent marketing professionals. If you want to be included in our talent marketing pro VIP list, do this: 1) Go to Instagram and start following @talentmarketingpro. 2) Send me (@talentmarketingpro) a direct message (DM, private message on IG) and request yourself on the VIP list. Joining the VIP list will let me know you are seriously interested in the prospect of a career in talent marketing, and you want to start building your own skills and competencies on this new areena. We will return the favor by sharing free tips and educational content, and once we launch the course environment, you are able to become a pilot student for a fracture of the normal cost of the courses.

I'm going to be honest with you. It looks like most businesses fail to succeed in talent marketing. Most businesses are not treating talent marketing in a professional manner. When you treat it in a professional manner, you expect a lot and you give it the appropriate resources to deliver on those expectations. I keep witnessing how most businesses expect a lot, yet treat talent marketing as an extracurricular activity, a bit of fun on the side. Failure to succeed in talent marketing looks most often like this: ❌ Continuous difficulties to get applications from those talents your business really needs. ❌ Regular challenges to fill in your vacancies within the expected time frames. ❌ Not getting your employees to advocate your company as a workplace (or any other company content) on their socials. ❌ Regularly seeing your completion outweigh you in the most attractive employer listings even though you put in so much effort each year. It is not like YOU are not doing ANYTHING. It is not necessary that you are not doing ENOUGH. You might be even doing TOO MUCH. In this episode of Building a Modern Employer Brand -podcast I explain 5️⃣ of the most common reasons why the talent marketing we see is not as successful as it could be. Understanding first what to fix is the way to change! ⏱ 31:17 min DO YOU WANT TO BECOME A TALENT MARKETING PRO? 💟 Go to Instagram and find @talentmarketingpro. That's me. I'm working on an online coaching business for all of you who aspire to become Talent Marketing Professionals. Following that handle on Instagram will keep you posted on what all professional talent marketing intakes and how to learn more if it's something you aspire to become. If you prefer to read blogs and learn from this podcast, that's very ok! You can find the Modern Employer Brand Blog on: https://bit.ly/3hqXbnX And on Instagram: @hr_podcast

With the exception of strong consumer brands, most businesses use social media wrong. When we use socials for work, we change our own social media behavior. We turn into promotion and sales machines expecting total strangers to be interested and act on our requests. When we use socials for as private people, we hang out, have conversations, share personal experiences, memories, and moments. We don't go to socials to promote, ask, push, and request. And when we are hanging out on socials, we don't like strangers coming to ask, push, and request something from us. In this episode of Building a Modern Employer Brand -podcast, I talk about why I think businesses are using social media wrong and why we should pick up a few tricks and tactics from our employees on socials. ⏱ 15:55 min IN THIS EPISODE: 🔸What companies are doing wrong on socials? 🔸Why we can learn from our employees (and perhaps also our own personal social media behavior)? Check out the Candidate Journey mentioned in this episode: https://bit.ly/2DbdPsK Learn more about modern employer branding and talent marketing on our blog at: https://bit.ly/3hqXbnX ❓QUESTION! ❓ Are you interested in developing professionally in talent marketing? We are currently working on to branch out in an online coaching business for our international audience. I don't have a launch date for you yet, BUT if you start to follow the new Instagram account @talentmarketingpro, you will be in the front line to know when we are ready to launch our first courses. Go to: https://www.instagram.com/talentmarketingpro/ and click >FOLLOW< and be the first ones to know more. I might even have special offers to in-store once we launch!

Are you one of the many HR, business leader, or marcoms professional who has tried endlessly to get employees to share company content on their social media profiles? You are not alone! Getting your employees to regularly share company content online is hard. But it doesn't have to be. You simply need to understand why they are not sharing currently, and then adopt a few tricks to start changing this. IN THIS EPISODE: 💎 Most common reasons why employees are not sharing company content on their own social media profiles. 💎 5 steps to start changing the why not to "yes of course and I will!" ⏱ 30:03 min 🔗 Learn more about modern employer branding and talent marketing tips and tactics on our blog: https://bit.ly/3hqXbnX Are we connected yet? Find this podcast on Instagram: https://www.instagram.com/hr_podcast/ Would love to connect with you there! // Susanna

For some reason most conversations about measuring hiring success start from and end with metrics. I'm suggesting to pause there. If you are familiar with Google Analytics, you know how overwhelming it can be. You can spend forever building reports and eyeballing data. But without an understanding of what exactly you are looking for and what do the numbers tell you, it is an utter waste of your time. In this episode of Building a Modern Employer Brand, I talk specifically about goals, objectives, and what to measure in hiring. ⏱ 28:32 min IN THIS EPISODE: 🔸Why we measure in the first place? 🔸What is the difference between goals, objectives and metrics? 🔸Various examples about goals, objectives and metrics in hiring. Check out the show notes article on my blog to learn more and find links to further tips and recommendations about measuring and optimizing your hiring success: 🔗 https://bit.ly/3epp8dK Let's connect on socials! I'd love to network and connect with people like you interested in modern employer branding and developing their talent marketing skills to build a successful talent marketing career! Find me & this podcast on Instagram: https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ Find me on Twitter: https://twitter.com/RantanenSusanna Find me on Linkedin: https://www.linkedin.com/in/susannarantanen/ I'd love for you to introduce yourself when connecting so I know you are a listener!

Measuring success in hiring is actually not that simple. Yet, choosing the right metrics, collecting data regularly and optimizing actions to improve hiring success are a must for all employers who regularly hire. Often times, success is seen as a signed employment contract. But when we look at common failures in hiring, we can see there is a lot more to measuring hiring success than did we or did we not succeed in signing a new contract. In this episode of Building a Modern Employer Brand I address this topic and discuss the many aspects of measuring success in hiring. ⏱ 29:05 min IN THIS EPISODE: ➕ What success in hiring really means? ➕ How to measure hiring? ➕ Figuring first out our strengths and weaknesses in overall hiring. 🤓 Check out this blog post about measuring hiring success: https://modernemployerbrand.com/how-to-evaluate-and-optimize-your-hiring-success-reputation/ Come back next week, because I will continue with this topic in the next week's episode and talk about goals, objectives and metrics in hiring!

Using social media for employer branding is becoming evermore popular. However, many organizations seem to focus more on the recruitment marketing angle than the actual employer branding angle when getting on social media with talent messages. In this episode of Building a Modern Employer Brand, I will give you a few tips on how to get started with modern employer branding on social media. ⏱ 27:35 min 🔸What steps do I take to get started with modern employer branding on social media? 🔸How to know which social media I should opt for or do I just go for it all? 🔸What do we post on social media? 🔸How often should we post? Want to learn more? 🔗 Go to: https://modernemployerbrand.com/how-to-create-content-for-marketing-in-a-smart-way/ to learn about how to do content marketing in a smart way. Check this blog post as well: 🤓 Content marketing in employer branding: https://modernemployerbrand.com/content-marketing-in-employer-branding/ The show notes article for this episode contains more links about content marketing in employer branding for your inspiration: 🔗 https://modernemployerbranding.com/ podcast28

Are you putting in a lot of effort to boost your recruitment success, but it doesn't seem to correspond? Do you feel like you've tested all the tricks you can think of and come up with. but your hiring success doesn't seem to get any better? In this episode of Building a Modern Employer Brand -podcast I'm addressing five of the most common reasons why talent marketing lacks impact and fails to deliver return on your invested time and money. ⏱ 28:40 min THE 5 REASONS ARE: 1️⃣ Ideating activities that seem like fun to myself. 2️⃣ Not getting my talent audiences right. 3️⃣ Focusing on talent profiles we needed in the past instead of who we need in the future. 4️⃣ Making wrong choices with media and channels. 5️⃣ Getting the message wrong. 🔗 5 more common reasons: https://modernemployerbrand.com/podcast27/ Learn more about modern talent marketing at https://modernemployerbrand.com

Even though the rise of video and photos as content has increased rapidly as popular types of content, blogging is still extremely relevant. In this episode of Building a Modern Employer Brand, I talk about how HR can take advantage of the company blog for talent marketing purposes. 💡 The company blog as a talent marketing platform 💡 How HR can take advantage of the company blog content ⏱ 25:42 min Check out the blog article for this podcast: https://modernemployerbrand.com/podcast26 ➕ Additional read or listening: Content marketing in employer branding: https://modernemployerbrand.com/content-marketing-in-employer-branding/ The episode number is 18 and you can find the episode on this platform.

As discussed in the previous episode (24), the War for Talent is on! But this time it concerns the talents of the digital era. In this episode of Building a Modern Employer Brand -podcast we talk about how a growth business becomes a talent magnet. In other words, if you plan to be on the winning side in the war for the digital talent, there are certain things your company must adhere to. "Talent Magnet" comes from a book by the same name written and published by an author called Mark Miller. IN THIS EPISODE: 👉 What is a Talent Magnet company? 👉 How to become a Talent Magnet company? 👉 The three core elements making a company a Talent Magnet ⏱ 31:24 min 🤓 I blogged about the topic at: https://modernemployerbrand.com/podcast25

🔛The War for Talent is back on! But it is a different war now. The digital talent is a whole new breed. And they are a rare species! Let's talk about what makes The Digital Talent so special. 🔥Digital talent is equipped to succeed in the digital era. 👉Their skills are transferrable into new types of needs. 👉They invest their own time into maintaining their professional market value. 👉 Their personal strengths enable them to maneuver in rapid change. 👉They quite enjoy contributing to solving the business and people challenges the digitalization has brought upon. ⏱30:54 min IN THIS EPISODE: ❓What is digital talent? ❓Examples of traditional roles digitalization have changed completely. ❓What exactly are the new skills and traits of digital talents? ❓Why are we in such desperate demand of digital talents?

Every recruiter knows how important it is to make sure our candidates feel nothing but great experiences when participating in our recruitment processes. Great candidate experiences help build employer awareness, even employer brand. Job seekers talk a lot these days on socials about their good, bad and ugly experiences with recruiters, recruiting consultants as well as employing companies. And they name names! Just like in sales, if the prospective customers are dissatisfied how salespeople manage the sales process, their willingness to purchase will decrease. In this episode of Building a Modern Employer Brand -podcast I talk about how a recruiter can influence better candidate experiences through communication. Often times there are more people involved in the recruitment process than the recruiter. And we cannot control how those individuals behave in front of the candidates. But we can influence the overall candidate experience a lot by specific use of communication. I'll give you 7 tips what you can personally do to improve those important candidate experiences through the use of better communication. ⏱30:13 min IN THIS EPISODE: 💡What is the candidate experience? 💡How candidate experiences are built during the recruitment process? 💡Communication in the recruitment process 💡7 tips to take over candidate experiences with better communication 🔗Check out my blog post about improving candidate experiences at https://modernemployerbrand.com/podcast23 Are we connected yet? Connect with me on any or all of the following socials: Instagram: https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ Linkedin: https://www.linkedin.com/in/susannarantanen/ Twitter: https://twitter.com/RantanenSusanna Join the new community I'm building on Facebook: https://www.facebook.com/groups/modernemployerbranding

A career page is the same to recruiting as business websites tend to be for sales. The more hiring oriented the business is the more important the career page becomes. Your career page is also your most important piece of media property. It is the only landscape you have 100% control over. That is why every growth company should maximize the potential of their career site and put it into work. In this episode of Building a Modern Employer Brand -podcast, I talk about how to turn your career site from a static window into a marketing tool that supports your employer branding and works relentlessly to deliver your recruitment leads. ⏱23:34 min THE CONTENT IN THIS EPISODE: 🔆What makes a good career page (from this perspective)? 🔆Why is it so important to a growth company to invest in a career page that converts? You should definitely check out the shownotes-article for this podcast as well. I cover the topics such as: 🤓 What makes a good career page? 🤓 How to use the Candidate Journey of the Information Era©️to help you plan your career site content for driving conversions. 🤓 Taking into account how website behavior impacts your career page structure. 🤓 How to use content to answer the key questions in your career site visitor's mind. FIND THE BLOG POST HERE: 🔗 https://modernemployerbrand.com/podcast22 P.S I’m building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: www.facebook.com/groups/modernemployerbranding Also, if you don't follow the Instagram handle of this podcast yet, please do. What you get is a weekly reminder and a short summary of the new episode. Plus from time to time, if I feel like I have something valuable to tell you, I'll pay a visit to the Stories. Find us here: https://www.instagram.com/hr_podcast/

In the last week’s episode (20) I challenged your thinking with a question: What if you had a recruiter brand. In this episode of Building a Modern Employer Brand -podcast, I’m going to give you a few tips and ideas how to get started with your personal recruiter brand. ⏱33:26 min THE CONTENT IN THIS EPISODE: 🔆7 tips getting started with your personal recruiter brand If you didn't get the list of the tips, find it on the shownotes-article at: https://modernemployerbrand.com/podcast21 P.S I’m building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: www.facebook.com/groups/modernemployerbranding Also, if you don't follow the Instagram handle of this podcast yet, please do. What you get is a weekly reminder and a short summary of the new episode. Plus from time to time, if I feel like I have something valuable to tell you, I'll pay a visit to the Stories. Find us here: https://www.instagram.com/hr_podcast/

If you work in talent acquisition or recruiting and have ambitions for your career, personal talent acquisition or recruiter brand might benefit you. A Talent Acquisition or a Recruiter brand is based on your professional self with the icing and a cherry topping coming from your personal self. You can decide how much icing and cherries you want to add. When you have a professional brand people remember you, trust you, and believe you will be more likely to deliver value for them. You will be an influencer in the field of talent acquisition. In this episode #20 of Building a Modern Employer Brand I talk about professional branding and how it can help a person working in recruiting or talent acquisition in their work and career. ⏱24:13 min In this episode: ❓What is a recruiter / talent acquisition brand? ❓How can I benefit from a professional brand as a recruiting professional? 🤓 PREFER TO READ? 🔗 Check out the blog post at https://modernemployerbrand.com/podcast20 P.S I’m building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: www.facebook.com/groups/modernemployerbranding Also, if you don't follow the Instagram handle of this podcast yet, please do. What you get is a weekly reminder and a short summary of the new episode. Plus from time to time, if I feel like I have something valuable to tell you, I'll pay a visit to the Stories. Find us here: https://www.instagram.com/hr_podcast/

Have you ever thought about how important words are for getting our messages across? Have you ever thought about how important the choice of words is to getting your reader to do what you want them to do? In this episode #19 of Building a Modern Employer Brand we are going to talk about words, more specifically about why choosing the right words really matter in your job post. If job posts are not your game, just imagine any other content in the place of a job post and think about how you word commercial your writing better to achieve your goals. I'm specifying "commercial/business goals", because when we write as a hobby, we tend to write to ourselves without goals really. But all the writing we do in our job must have this controlling idea we want to achieve with the text. ⏱ 15:07 min 🔗 Check out the blog post here: https://modernemployerbrand.com/podcast19/ In this episode: 👉 Reminding ourselves of the purpose of a job post 👉 5 goals a job post must deliver 👉 The 3 stages of a great job post I'm building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: https://www.facebook.com/groups/modernemployerbranding The more the merrier! Do you want to connect with me? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Twitter: https://twitter.com/RantanenSusanna Learn more about my business: https://bit.ly/34osGtw

Content is a great way to position your company as an employer or as a a business in front of the audience you want and need. But there are some rules, tricks and tactics that apply when producing content your audience actually wants to consume and engage with. In this episode 18 of the Building a Modern Employer Brand -podcast, I talk about what makes content interesting for specific audiences. The tips and ideas I talk about I've learned from others as well as through my own content marketing experiences over the years. Remember, there is no content that will resonate and be relevant with every single person out there. So the more you understand about the people you want to reach, the more you learn about them, the more likely you are to produce content they want. At the end of this episode, I will share 10 ideas how to produce interesting content. In this episode: 💎 The four types of content people search and consume. 💎 How to know what content is relevant to your own audience? 💎 Why is it important to stop producing content on what the company needs and start producing content what matters to your audiences? 💎 10 tips how to create content your audience is likely to enjoy ⏱ 49:33 min 🔗 Check out the complimentary blog post at: https://modernemployerbrand.com/podcast18. There is more about this topic than in this podcast-episode. Please join me on Instagram! I'm building an audience and a modern employer branding community on this profile: https://www.instagram.com/hr_podcast/ I'd like to connect with like-minded!

I'm probably not alone when I say the strength your company culture is really tested during times like this. It is not that difficult to sail the calm seas. Our physical and mental strengths are really tested during the stormy waters. In this episode of Building a Modern Employer Brand -podcast, I'm going slightly off the plan and talk to you about the importance of building a strong company culture. Because, when the s-h-i-t hits the fan, you need your employees by your side fighting for your mutual goals. It seems, many organizations would like to make withdraws now, but never bothered to deposit in the strong culture bank. Over the recent weeks, as companies have had to lay off people permanently or temporarily (as we are able to here in Finland), I've read countless social media posts where people have been pinpointing organizations who seem to have over-promised and are now under-delivering. I of course talk about the values as the basis of your company culture. ⏱19:27 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/podcast17/ Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business: https://bit.ly/34osGtw

Imagine yourself on a stage in front of a huge audience. You have no idea how you got there, but you know you have to keep this audience inspired and entertained. Otherwise you are footing the bill. What are you going to do? I bet you will find out what they want you to do! Yet, many organizations do employer branding without any idea who their actual audience is and what they are interested in. When it's not our own money, it is easy to just do whatever seems like fun for me. If we had to pay for the time we spend and the actions we take, I bet we would be more concerned about making it all worth our while. In this episode of Building a Modern Employer Brand -podcast I will continue last week's topic about talent audiences. But now we're going to move from talent audiences into talent segmentation. ⏱ 18.09 min 🔗 https;//modernemployerbrand.com/podcast16 In this episode: ❓What is talent segmentation? ❓How does it differ from talent audiences or target audiences? ❓Why is it useful in employer branding? ❓What is the value I or my business gets from talent segmentation in employer branding? 🔗 Download the PDF about talent segmentation in modern employer branding mentioned in this episode: https://palvelut.emine.fi/talentsegmentation_pdf Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://bit.ly/34osGtw

What is a talent audience? How do I decide on our talent audiences? Why is it important to me to understand who our talent audiences are? In this episode of Building a Modern Employer Brand -podcast, we talk about talent audiences in talent marketing. Understanding and being specific about your target talent audiences is actually a pretty critical element and skill in any HR / talent marketing job. It is not irrelevant who you address your employer brand or recruiting messages to. Understand your talent audience behavior is also critical in order to have a desired outcome and impact with your talent marketing messages. ⏱ 30:09 min 🔗 Check out the blog post in the show notes article: https://modernemployerbrand.com/podcast15/ Episode content: ❓ What is a talent audience? 🔍 Keeping taps on talent insight 👥 The various talent audiences organizations have ❓ How the activeness / passiveness impacts our ability to deliver results in our talent marketing efforts? Do you like this podcast? Please give a rating, show some love and let me know whether I should continue with this podcast or not. Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: emine.fi/briefly-in-english/ 🔗 https://modernemployerbrand.com/how-emine-became-one-of-the-top-10-employer-branding-agencies-in-europe/ Or just enjoy the Modern Employer Brand blog at: https://www.modernemployerbrand.com

HR marketing - to this extent - is a new competence area connecting HR and recruiting with marketing and communications departments. Internal communications and short term recruitment campaigns are not unfamiliar to us at HR. However, the talent marketing mix is so much more than just short term campaigns to push job posts out there and the one-way internal communications we are used to. In this episode of Building a Modern Employer Brand, I invite you to take a look inside the talent marketing box and see what all goes in there. We have so many more tools and tactics available for us today, and I feel the gate to a whole new exciting world of marcom opportunities has been opened in front of our eyes. Let's take a step in! ⏱ 14:57 min 🔗 Read about Marketing and communication in the HR role: https://modernemployerbrand.com/podcast14/ In this episode: 👉 Why the term "employer branding" needs a bit of a revamp 👉 Separating communication activities from marketing activities 👉 Understanding the difference between branding and marketing 👉 The new role of HR marketing (within business marketing) 🔗 How my company became one of the TOP 10 Employer Branding Agencies in Europe: https://modernemployerbrand.com/how-emine-became-one-of-the-top-10-employer-branding-agencies-in-europe/ This podcast is sponsored by my family business: https://emine.fi/briefly-in-english/

What is an employer value proposition and do we even need it anymore? I challenge this. Not because of what it could be but because of how most organizations abuse it. In this blog post and podcast-episode I talk about why I went ahead and challenged the holy employer value proposition (EVP). ⏱17:14 mins 🔗Check out the complimentary blog post on Modern Employer Brand blog at https://modernemployerbrand.com/podcast13/ Episode content: 📍What is an employer value proposition and do we still need them? 📍The three typical angles to employer branding I have experienced 📍Why employer value propositions lack effectiveness 📍Why talent content marketing can give you much better results than creating and marketing EVP-slogans Do you like this podcast? Let me know by connecting with me on socials: Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://emine.fi/briefly-in-english/ Or just enjoy the Modern Employer Brand blog at: https://modernemployerbrand.com

In this episode of Building a Modern Employer Brand we'll talk content marketing! I love content marketing and it works so well also in employer branding! ⏱ 29:54 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/content-marketing-in-employer-branding/ In this episode: 💎 What is content marketing? 💎 Why content marketing works so well in employer branding? 💎 How branding through content is available for all of us. 💎 What specifically is "talent content marketing"? 💎 Implementing the Candidate Journey in talent content marketing. 8️⃣ steps to get started! Do you like this podcast? Let me know by connecting with me on socials: Find me on Linkedin: https://www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://emine.fi/briefly-in-english/ Or just enjoy the Modern Employer Brand blog at: https://modernemployerbrand.com

In this episode of Building a Modern Employer Brand, we will talk about how to choose the right kind of HR strategy for your business needs. Your key choices are: 1. Recruitment marketing & communications' strategy 2. Employer awareness strategy 3. Employer branding strategy ⏱ 35:15 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/choosing-the-right-hr-marketing-strategy/ Episode content: 💎 The three main strategic choices you have for HR marketing 💎Examples of types of employers & needs matched with the most likely strategy type 💎 Three types of objectives your marketing & communications can impact and influence 💎 Few key rules to help you decide 💎 What you cannot impact or change with any of these HR marketing strategies This podcast is sponsored by Employee Experience Agency Emine. We were recently recognized as one of the Top 10 Employer Branding Agencies in Europe by HR Tech Outlook. Learn more about us at: https://emine.fi/briefly-in-english/ Find the Modern Employer Brand Blog at: https://modernemployerbrand.com Follow this podcast on Instagram: https://www.instagram.com/hr_podcast/

In this episode of Building a Modern Employer Brand, I'm taking you through what is an employer branding strategy and what are the overall benefits of having a strategy in place. ⏱ 25:08 min 🔗 Find a complementary blog post at: http://modernemployerbrand.com/why-your-business-needs-an-employer-branding-strategy/ Connect with me on socials! Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Instagram: instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Do you like this podcast? If so, please show your love with a 💗!

Do you have a marketing funnel for your employer brand? An HR marketing funnel gives you clarity over what actions to take and in which strategically chosen media and channels. If you recall, in episode 6 I spoke about the Candidate Journey of the Information Era. I drafted that journey for you to simplify what Building a Modern Employer Brand really is about. During the candidate journey, we do consistent and planned actions of marketing to invite and engage with our ideal talents until they are ready to apply for our jobs. Having a planned HR marketing funnel linked to this journey gives you better clarity and control over the media you use for your marketing actions. In this episode: 💎 What is an HR marketing funnel? 💎 What are the benefits of having one and sticking with it ⏱34:03 min 🔗 Read the complementary blog post at: 🎧 Listen to episode 6 about Candidate Journey: https://soundcloud.com/modernemployerbrand/podcast6 Connect with me on socials! Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Instagram: instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/

I can barely remember the time when my only HR marketing tactics were a job post on Monster with a fancy header image, some banner advertising in the form of skyscrapers and roll-ups at a recruitment event. Today, HR marketing practitioners are fortunate to have a multitude of means to support our needs to hire, grow employer awareness and build employer brands. In this episode 8 of the Building a Modern Employer Brand -podcast, we'll be talking about the three key HR marketing tactics, their key differences, and their audiences. 💎 Recruitment marketing 💎 Employer awareness marketing 💎 Employer branding ⏱ 19:44 🤓 Read the complementary blog post at http://modernemployerbrand.com/the-three-types-of-hr-marketing/ Do you already follow this podcast and me on Instagram? https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ Connect with me on LinkedIn (and let me know if you are a listener). https://www.linkedin.com/in/susannarantanen/ Connect with me on LinkedIn (and let me know if you are a listener). https://www.linkedin.com/in/susannarantanen/

In this episode of Building a Modern Employer Brand, Susanna talks to you about HR content marketing as a format to use in building The Modern Employer Brand and executing your Modern Employer Brand Strategy. ⏱ 16:28 min In this episode: 💎 How to actually build the modern employer brand? 💎 What is content marketing? 💎 What is HR content marketing, and specifically in the context of employer branding? 💎 What type of content passive job seekers tend to look for? Let's get connected on LinkedIn! https://www.linkedin.com/in/susannarantanen/ Join the new Building a Modern Employer Brand -group on Facebook: https://www.facebook.com/groups/modernemployerbranding/ Follow us on Instagram: Susanna: https://www.instagram.com/rantanensusanna/ This podcast: https://www.instagram.com/hr_podcast/

In this episode of Building a Modern Employer Brand, I will introduce you the Candidate Journey of the Information Era I've mapped out for us HR-marketers. This Candidate Journey is meant to shift our focus from short term campaign -mindset towards building a continuous dialogue with our ideal talent audiences. ⏱31:02 min In this episode: 💡How to shift from the traditional project orientation in HR 💡What is and how to use the Candidate Journey of the Information Era 💡The four phases of the Candidate Journey explained 💡How the Candidate Journey impacts our HR marketing decisions and actions 🔗 Read to complementary blog post at: https://www.modernemployerbrand.com/podcast6 and see how the Candidate Journey looks like. Follow this podcast handle on Instagram: https://www.instagram.com/hr_podcast/ Follow me on Instagram: https://www.instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ The Building of a Modern Employer Brand -podcast is sponsored by Employee Experience Agency Emine https://emine.fi/briefly-in-english/

In this episode of Building a Modern Employer Brand -podcast, I'm going to introduce you the key elements of the modern employer branding method I have developed. Episode length: 36:30 min Episode #3 content: 💎 Key elements of the Modern Employer Branding Method 💎 Brief look into how marketing has changed 💎 The difference is in the objective of the employer branding work 💎 How the Candidate Journey connects with the method 💎 What you need to successfully start modern employer branding 💎 What will success look like when you commit into consistent modern employer branding Follow me on Instagram: @rantanensusanna @hr_podcast