What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.   In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead.   Ten years ago, T3 Sixty published “The Danger Report,” which accurately predicted 83% of the situations we face today. Given this track record, “The Opportunity Report” is essential knowledge for every agent.   Watch or listen to our full breakdown, and be sure to read the entire report. The risks to real estate are significant, but as you’ll discover, there are effective ways to stay ahead of them.  

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years.    In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more!   If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now!    In this episode, they discuss… 0:00 – About Hannah’s business  3:10 – Hannah’s story 5:48 – Evergreen videos  8:35 – A walkthrough of Hannah’s channel  10:40 – Thumbnails & keyword optimization 17:00 – Hannah’s second channel  19:00 – Video breakdowns 22:55 – Researching topics 

It’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum! 

Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded.    In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time.    Watch or listen to it now, and don’t forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now! https://www.tomferry.com/webinar-registration-business-plan-2025/   One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1 

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust.    For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.   This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now!    In this episode, Jason discusses… 0:00 – Jason’s story  6:30 – How to set expectations 9:50 – 3 parties in the sale of every home 12:30 – A common foe 17:50 – The second function of a listing agent 21:50 – Decision Criteria 

6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday. 

What are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience.    When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they’re running, and distilled all the information down into practical insights.    You’re about to learn the most important lessons from the best real estate teams in North America, including: How they organize and compensate their teams Lead generation costs and sources The secrets of successful lead nurturing And a lot more!   If you want to run your business like the best real estate teams do, this is an episode you can’t miss!    P.S. Andrew and I share some slides in this episode which you’ll definitely want to see. So you may want to go back to check it out on YouTube or our website.   

Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before!   In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively.   By the end of this episode, you’ll know how to enhance your online visibility, attract more leads, and outshine your competition on Google.   Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now!    In this episode, they discuss… 0:00 – AI for online discoverability  6:10 – Optimizing online presence 12:35 – Claiming your name 20:34 – Using Google against itself  24:54 – Bots as employees   

It’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday. 

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.    In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business.    Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality.    Listen now!   

YouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content.   To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don’ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel with everything from attention-grabbing thumbnails to meaningful SEO. You’ll get advanced strategies for enhancing engagement, tips for harnessing playing to the YouTube algorithm, and so much more!    YouTube optimization for agents doesn’t have to be overly complicated – but it MUST be done. Watch or listen now to get started!   

Time management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get my thoughts on your timing – and more importantly, your priorities – for the rest of the year.  

Who doesn’t love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence.    For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three women who each launched their own incredible real estate comeback using unique methods. Misty Maki, Janet Glaude, and Nikki Martin had each taken a stumble in their caress when a decisive moment or decision set the stage for a new phase.    You’re about to get a glimpse into what it takes to reinvent your brand, transform your team, and launch a real estate comeback to establish a legacy. Listen now.   

Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too.    In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young genius’s process for going from DMs to closed deals.   No matter what lead gen sources you’ve been using, you can not afford to miss out on Instagram leads. As you’ll see, it doesn’t have to cost a lot to make a lot. Watch or listen now!   

We have a couple months left before the end of the year, but there’s less time than you may think to plant the real seeds of success that will pay off now and continue to grow throughout the coming year. In this Mindset Monday I’m talking about a better way to understand your priorities and timeframes, so watch or listen now! 

Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results.   First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional opportunities. Finally, Vanessa Reilly from Atlanta, GA, shares her game-changing approach of using personalized letters that are dominating her market.   These three standout marketing strategies are some of the best working today for winning listings and enhancing your reputation in the industry. Don’t miss out—watch or listen now to discover how you can implement these tactics for your success! 

Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings.    In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results.    Jeff is even busting out a list he’s compiled from all of his top level clients which shows the tactics that work every time, consistently.    If you’re looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now.    In this episode, they discuss… 2:20 – Jeff’s list of pro tips 5:30 – Getting shares 10:50 – A play-by-play for success  13:05 – The power of polls  25:15 – How to form your strategy 34:55 – Appeal to those who aren’t ready YET

There are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies they’re using.    For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to have such a big impact in such a small amount of time.    At 22-years-old, Elio is already a millionaire. Think about that. He’s clearly doing something right.    No matter what your level of experience, the wisdom that these three new real estate professionals share is for you, so make sure to watch or listen now.   

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras?  Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before.  In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence.  For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads.  Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it!  In this episode, they discuss…  0:00 – A Google scam & Instagram update 8:17 – Leveraging NextDoor 16:00 – DMs from listings

Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have.    Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays.   You’ll learn how to talk about your commission, the questions to ask, and the phrasing that will help build trust and offer a better experience.    We’ve just seen a massive shift in our industry and you need to be practicing your buyer agreement roleplays anyway, so this episode is necessary viewing. Check it out now.   

Savvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. It’s about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after you’re gone.    In this episode of the Tom Ferry Podcast Experience, I’m talking with Toby Mathis, the President of Anderson Business Advisors, author of “Infinity Investing,” and one of the best tax attorneys on the planet. He’s sharing the secrets of savvy financial management which real estate agents can use to create real generational wealth.    Stop wasting the money you make and start your journey to savvy financial management by watching or listening to this episode. Also, be sure to get your copy of Toby’s book, “Infinity Investing.” 

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results.    This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now.    You’ll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules.   Watch or listen now!

If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing!    First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO.    Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tutorial of how to position yourself on these sources to maximize your chances.    Watch or listen to this episode now and then position yourself for success where sellers look for listing agents!    In this episode, Jason discusses… 0:00 – Intro 1:15 – AI’s impact on Search 8:20 – Where sellers look for listing agents 15:00 – Finding the best agent directory sites  

The Consumer Federation of America just proposed a new set of criteria for evaluating seller contract forms.    Here’s the problem it aims to address: half the states we work in haven’t given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, there’s a lot of misunderstanding (and misinformation) surrounding what you can and can’t do regarding contracts and offers.    In this vitally important episode of the Tom Ferry Show, I’m talking with one Leo Pareja, the new CEO of eXp Realty, who helped to create the proposed new contract criteria, on what it means and how to understand all the changes taking place. He’ll help you cut through the misinformation and get a full grasp on how to conduct business in the new world of real estate.    The new commission rule changes DO affect you, and Leo and I can help you understand how to navigate them, so watch or listen now. 

What do you do when it’s not working? I’m talking about anything in your life, from what you’re doing in your business, to your relationships, to your health. What do you do when you’re working as hard as you can and just keep hitting a wall? The answer is simple but not enough people actually take the time to do it. Don’t give up home – watch this episode of Mindset Monday instead! 

The Realtor commission changes are right around the corner. We’re about to step into a new real estate world full of uncharted territory that completely changes how we do business. This is your last chance to get your business air-tight and leave no stone unturned before the big day.   I want to help you get there and step into this new world with confidence. That’s why for this episode of the Tom Ferry Podcast Experience, I’m sharing an entire webinar I did which attracted over 5,000 motivated agents. The goal here is to provide you with everything you need to prepare before the Realtor commission changes take place.    I’m talking with titans of the industry, such as Alyssia Essig (leader of The Essig Team), Jack Miller (CEO of T3 Sixty), David Childers (CEO of Keeping Current Matters), Kristi Jencks (one of the top business coaches out there), and marketing master Jimmy Mackin (CEO of Curaytor), about everything from contracts and processes to negotiations and buyer consultations.    Do not take these Realtor commission changes lightly! Watch this episode and make the changes before it’s too late! 

The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly?    In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate your audience. It’s one of the best tricks for helping your videos to go viral.    Last, Jason talks to listing genius, Felicia Lewis, who is crushing her market in Carmel Valley outside San Diego. Felicia is what you might call “the seller’s dream agent,” and creates an unparalleled demand for her services. In this conversation she’ll show you how to adopt her listing generation strategies into your own business.    Be sure to watch or listen, take note, and start using the Instagram sequence feature in your social media videos right away!    In this episode, they discuss…  0:00 – News & Updates 6:26 – IG Sequence Tutorial  13:30 – Felicia Lewis Interview

Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?    In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, timing, and he even shares the three most important principles of all great listing agents.    But that’s not all Tom Toole has to share on this episode. He’s also sharing his ultimate techniques for handling buyer broker agreements at scale.    Whether you’re a solo agent or running a team, the scripts, strategies, and information that Tom Toole shares are guaranteed to make you a better agent almost immediately. And if you’re serious about enhancing your skills and closing more deals before the end of the year, the best solution is to attend the Success Summit happening in Dallas, August 27-29. Get your ticket now: https://www.tomferry.com/summit/   

Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible?    Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige.    You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they’ve formulated what could genuinely become a viral video strategy for real estate agents to harness.    This is a CAN’T MISS episode, so watch or listen right here.    And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can’t afford to miss Tom Ferry’s upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today’s new market. Get your ticket now before the price goes up!  https://www.tomferry.com/summit/   

What does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. That’s what I’m talking about in this Mindset Monday, and it’s the reason that “Charge the Storm” is the theme of my upcoming Success Summit, happening in Dallas, August 27-29.    This is real estate’s biggest, most impactful 3-day event aimed at equipping you with everything you need to charge the storm and create the abundance you desire. Tickets are on sale now, so don’t wait to get yours!  https://www.tomferry.com/summit/   

Presentations that close the deal – that’s the name of the game right now. We’ve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins.   Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, “Presentation Ready.” In this talk with her, Terri will show you how to craft polished presentations that close deals using expert debate strategy.    You’ll learn the top three mistakes that agents make during presentations and how to avoid them, the secrets to closing the deal instead of concluding your talk, and how to fully prepare yourself for the demands of the time.    Don’t miss this episode, and be sure to buy Terri’s book, “Presentation Ready,” where you’ll learn how to avoid the 12 biggest mistakes that kill presentations that close.   

The best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money.  There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we’re going all out on AI and showing agents exactly how to reshape their entire business for maximum efficiency and profit.  For this episode of This Week in Marketing, I want to share a clip from last year’s Summit, where Jason Pantana walks you through the best practical AI tools for real estate agents. It’s powerful knowledge for any agents looking to future-proof their businesses.  Watch it now and then be sure to get your tickets to the upcoming Success Summit this August in Dallas!  In this episode, Jason discusses… 0:00 – Practical uses for AI 4:40 – Outputs of AI 7:10 – Video cloning  10:30 – Audio enhancement  12:00 – Text to… 16:20 – Text edited videos 18:52 – Never sacrifice

The new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business?  To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value propositions to commission negotiation and contracts.  Time is running out to get yourself prepared for the big shift! So watch or listen to this episode now and get ready to turn the new commission changes to your advantage.  In this episode, we discuss…  1:30 – Decoupling commissions  3:00 – 3 adjustments before August 17  10:15 – Offering options 11:55 – Collaboration on both sides 16:45 – Collaboration, contracts, and creativity  18:25 – Appraisals  22:20 – Making up commission gap 29:30 – Scripting 37:00 – Big mistakes to avoid

How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday. 

How does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success?    I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire career.    In this episode of the Tom Ferry Podcast Experience, Gino shares with me some of the greatest knowledge you can get on a podcast – the routines and systems of certain success. This is the full playbook of real estate’s top player, so I’d listen to this one until you have it memorized.  

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent.  Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers.  Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan. In this episode, Jason discusses…  0:00 – When to not launch a listing 2:05 – The six buckets of launching a listing 2:50 – Media assets 9:00 – Social media 16:05 – Print assets 21:42 – Open houses 25:42 – Signage  27:10 – Paid ads

In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately. Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don't miss out on these actionable tips and start generating more listings today!

Do you find it hard to stay on track, especially during those tempting summer days? In this Mindset Monday, we delve into the simple yet powerful principle: "Do the thing, get the power." Discover how sticking to the right actions, behaviors, and mindset can transform your business, relationships, and life. Learn how to balance work and play while ensuring you're always moving forward. Share your thoughts in the comments and let's power up together this Monday!

How can you leverage MLS data with ChatGPT to become a market data genius for your buyers and sellers? It’s simpler than you think!   For this episode of This Week in Marketing, Jason Pantana takes you through a step-by-step tutorial on connecting your MLS data to ChatGPT. You’ll learn how to transfer your data into a Google Sheet, connect it to ChatGPT, and ask strategic questions to analyze and extract valuable insights.   Plus, we dive into the latest marketing news and updates, including groundbreaking developments in AI and generative video technology.   If you’re looking to enhance your market analysis skills and stay updated with cutting-edge marketing tools, this episode is a must-watch.     Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!   Let's Connect: Website - https://TomFerry.com Facebook - /tomferry Instagram - /tomferry Twitter - /tomferry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events   You are advised that any information provided in this video is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the information. Some of the information may be outdated or not consistent with current law.

Want to show up at your best every day? It's all about asking the right questions! Shifting your mentality can transform your energy, passion, and enthusiasm. Discover the power of questions like, "What do I love about what I do?" and "What do I love about the obstacles that are in front of me?" These simple yet profound questions can help you generate the positive energy needed to excel in your real estate career.

How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of.    For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe.    In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential.    If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss. 

You have tens of thousands of thoughts rushing through your head all the time, every day. The question is, what are those thoughts doing to you? In this Mindset Monday, we’re talking about what it takes to make sure your thoughts are firing you up every day. 

Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down?    In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today.    You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists.    I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now.   

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key.    In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community.    You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation.    Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now! 

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?    That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today.    You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy.    Watch or listen right now. The tools for thoughtful marketing are waiting.    In this episode, we discuss… 0:00 – The Best vs. The Rest 2:25 – A counterintuitive rule 4:50 – Marketingexamples.com 6:20 – 1of10.com 9:40 – reallygoodemails.com 13:50 – Tweet Hunter 16:55 – Dribbble

What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.

With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them?    One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today.   On top of that, Jimmy is sharing a ton of powerful knowledge on how agents can get unstuck in today’s market, the secrets to powering up your work ethic, and how to leverage buyers into listings.    This knowledge is essential, so watch or listen and then begin practicing these buyer agency role plays now.

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not.   In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any role. They’ll cover the places to run ads, the messaging to attract top talent, how to write great ads, and creating a flywheel that amplifies your business from all angles.    These are the real estate recruiting strategies guaranteed to make an impact on your business, direct from the best in the field, so quit wasting time and watch or listen now!   

What are the real estate halftime adjustments you’re going to make as we head into Q3?  The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show.  I’m asking you important questions that will help you get to the root of what’s working and what’s not. After that, we’ll take a look at some insights from TomAI that show what some of our best clients are doing to win in their markets right now.  Watch or listen now and get started making your real estate halftime adjustments today.  In this episode, I discuss… 2:00 – What worked/didn’t? 4:00 – Priority adjustments 8:10 – Stop rolling the dice 10:20 – TomAI insights 13:54 – Tech enabled operations

How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience?    In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative.    We’ll cover mortgage rates, inventory, the most important factors affecting real estate today, and break down a housing market forecast that will put everything in perspective.    This is not an episode to miss. Watch it now and become the knowledge broker that consumers need today. 

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers.    In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent.    This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now!    Once you check out the episode, you can check out the slides that David mentions by clicking here.    In this episode, they discuss… 0:00 – Intro 2:50 – Important market conversations 7:25 – Determining needs 9:30 – Inventory is growing 11:45 – Watch the traction 12:50 – Mortgage rates 16:20 – Price conversations 20:40 – 3 things that affect affordability 22:30 – Gen Z and homeownership  24:20 – Networth of a homeowner  26:10 – Conversations for sellers

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted.    When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets.    In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now!    In this episode, I discuss… 0:00 – Summer adjustments  0:55 – Increase personalization in follow-up  4:02 – Education-based marketing 5:13 – Community Events

In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday. 

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.    First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now.    Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!   In this episode, Jason discusses… 0:00 –  News and Updates 10:30 – Videos for Buyers Agents 13:48 – Homebuyer hacks 15:48 – Property preview 18:10 – Instagram as matchmaker 20:30 – Area comparison guide  

How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.   In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.    Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now!    And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.    Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.    He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it.    And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now!    On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out!    In this episode, Jason discusses…  0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial  14:20 – Writing listing descriptions 

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday. 

Your buyer strategies need an update.    The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face.    Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.   In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer.    Listen now. 

Buyer agency has never been more important.    Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.    In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.    Watch or listen now.   In this episode, they discuss… 0:00 – Fixing buyer agency perception  4:08 – What matters to consumers 9:16 – Questioning value 12:00 – Setting better expectations 16:25 – Tell the right story 22:50 – Revealing statistics 26:30 – The best script is the truth  31:00 – Lead the pack

Your buyer presentation has NEVER been more important.    With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.   In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract.    You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!  

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind.  Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video   In this episode, you’ll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.” In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement.  This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before.  In this webinar, we discuss… 0:00 – The NAR settlement adjustments 8:12 – Jack Miller: settlement sighlights 15:00 – B2B vs. C2C 22:30 – Co-Broke offers 31:17 – Listing contracts & objections 38:45 – A roleplay  46:00 – Best advice  1:00:00 – 5 listing attraction strategies 

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.    In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate.    If you're really serious about turning your email list into listings, watch or listen right here.   In this episode, we discuss… 0:00 – Email alchemy  2:25 – How Matt Curtis does it 5:00 – Two emails a week 6:28 – Weekly Real Estate Roundup  8:40 – Seller-focused content  11:20 – Monday CTAs 13:30 – Content strategy 

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.  Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions. If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now! In this episode, we’ll discuss… 0:00 – The NAR effect 2:30 – The perfect email 4:10 – Convert email to video 6:00 – Mega Open Houses 7:45 – Landing pages for every listings 9:55 – Home selling seminar 12:15 – A brand new postcard 15:20 – Listingleads.com 18:00 – Share your results

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.  

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage.     In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you.    If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!     In this episode, Jason discusses…   0:00 – What are custom GPTs?   5:40 – Create or configure?  7:40 – Property Description Generators  9:20 – Review Ghostwriter   11:15 – Social Media Content Creator   13:30 – MLS Data Forecaster 

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them.   In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.   You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you.  Watch or listen, now!   In this episode, we discuss…  0:00 – Variety wins the game  4:15 – Creating a snowball effect   11:30 – What’s working today  18:30 – Gimmicks   21:12 – Latest features   27:55 – What’s not working  31:00 – Formats to replicate  38:20 – The marketing triangle   42:40 – Final thoughts 

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.     We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.     I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!    In this episode, I talk about…  0:00 – The converging forces  3:00 – The 100 Day Challenge   5:30 – Mega Open Houses  7:48 – A better mailer    

We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when you get stuck at the start.

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.    At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear…    That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.     In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.     Watch or listen now!     In this episode, they discuss…   0:00 – Being the knowledge broker matters  2:40 – What PalmAgent does   7:00 – The important calculators   13:00 – Smart social media  17:30 – Rapid-fire marketing ideas  19:38 – Specificity makes the difference  22:00 – Final thoughts  

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing.     There is urgency here! You don’t want to get left behind in the wave of competition!     This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.     To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run.    Watch or listen, right here and start maximizing listing leads before it’s too late!     In this episode, we discuss…   0:00 – Maximizing listing leads NOW  2:00 – A perfect equity video  4:30 – Front-loading your marketing  12:30 – Marketing NOT to run  14:30 – Market outside the box  20:20 – Robot mail  

There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.   It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.    In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.     In this episode, they discuss…  0:00 – The greatest opportunity for listings  2:51 – Quit the gratification addiction  7:30 – Prepare the value-ad  9:00 – Nurturing   12:20 – Being the knowledge broker  14:30 – Have an opinion  16:20 – ZMA vs. HVA   23:12 – All roads lead to the agent  26:30 – Takeaways  

What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month. And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you where you need to be putting your attention to double or even triple your March listing appointments. We’re talking about what to say “yes” to, what to say “no” to, and the strategies for skyrocketing your success. 

The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, we’re asking what it takes for you to gain that kind of control.  

Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work?   For starters, it shows us how things are changing across the world and the trends to watch out for.   But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences.   In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. We’re discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each.   No matter what country you live in, you’ll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.  

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one.   So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you don’t, they’ll wind up biting you later on.   In this episode of the Tom Ferry Show, I’ll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.   Watch or listen now! 

When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.   In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You’ll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.   Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!  

Setbacks are going to happen – that’s just a fact. But what do you know when you’re faced with setbacks? In this episode of Mindset Monday, I’m going to break down the beautiful opportunity that opens up to you when things don’t go your way.  

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.   But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.   You’ll learn what sections to include, the strategies to incorporate, and much more!   And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done.   So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)   https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024  

Jason Pantana is the go-to coach for real estate video creation and content strategy.   Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips.  For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.   Watch or listen right here, then let us know in the comments which tip you’re going to put into action!  

Home interest rates are taking a turn, and for you, this is a huge opportunity!  If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right?    Absolutely, but what does that mean for you as a real estate agent? In this episode of the Tom Ferry Show, I’ll show you why 5% home interest rates mean that you need to be doubling down on your database and sphere.   I’m sharing some strategies and info for touching base with past clients to generate repeat and referral business all year long, so watch or listen here! 

Napoleon Hill, who wrote the book “Think and Grow Rich” talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, I’m talking about the power of Masterminds and what they mean for real estate agents of every level.

Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now.   If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourself back. But that raises the question: Where do you start when putting together your plan?   The answer is, RIGHT HERE. For this episode of the podcast, I’m sharing a webinar I did recently in which I walk you through the seven sections of an effective real estate business plan and how to fill them out.   You’ll learn how to set effective goals, manage your finances, plan your marketing, and create structure in your business. This is comprehensive stuff, so watch or listen right here!

What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust.   In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He’ll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition.  If you’re serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now!     In this episode, Jason discusses…  1:40 – Local Directories   5:46 – Search Portals  7:30 – Google Local Services  13:15 – Social Media  16:08 – Agent Referral Sites  18:48 – Review Sites 

Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar.   In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect real estate schedule to feel and perform at your best – in life and your career.   Be sure to watch or listen right here and incorporate all the elements of this perfect real estate schedule into your calendar.  

There is huge opportunity out there in the market, but here’s the thing… Challenges will arise, and mistakes will happen. But the question is, are those mistakes really an issue? In this episode of Mindset Monday, I’m talking about the golden opportunity hidden inside every mistake. As you’ll see, possible mistakes are no reason not to keep charging forward.

Can you get your next 8 listings in the next 100 days by using only 2 campaigns?   Yes… Yes you can. Why am I so certain and specific about those numbers? Because I’ve seen MANY agents doing just that! It WORKS!   Those two campaigns are exactly what I’m giving you in this episode of the Tom Ferry Show! You’ll learn them in just over ten minutes, and if you follow through with running them over the next 100 days, I bet you’ll have about eight more listings under your belt.    

When two people are working the same amount of hours and achieving the same results, what’s the difference? The answer is your energy! Enthusiasm in real estate is not just an advantage – it’s a necessity. In this episode of Mindset Monday, I’ll walk you through exactly how enthusiasm matters and how to adjust your mind to naturally project it.

Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked our industry, agents aren’t exactly clear on what buyer concerns are or how to address them.   Well… last week I hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for me, there was one presentation that really blew me away.   For this episode of the podcast, I’m sharing a segment from that webinar where Rockstar coach Kristi Jencks shares her new strategies surrounding buyer agency. It doesn’t matter whether you work with buyers or not, because what she shares here is information that everyone who works in real estate needs to know.   You’ll learn the best strategies surrounding buyer agency today, how to handle concerns and objections, how to discuss compensation, and a process for closing more buyer deals faster.   Watch or listen, right here!  

Jason Pantana’s list of Ultimate Listing Generation Tactics keeps getting better and better!   This episode of This Week in Marketing picks up with Part 3 of 4 of Jason’s 24 Ultimate Listing Generation Tactics. You’ll learn the next six marketing strategies specifically targeted toward potential sellers and how to use them in a way that makes those sellers want to list their homes with only you.  You don’t need to see the first two parts to learn the tactics, so check them out right here!  

To win in your business, you have to win online, and to do that, you have to win on search.   The only problem is that Google is a complicated beast. You’re a real estate agent, not a full-time SEO specialist… That’s why in this episode of The Tom Ferry Show, I’ll show you four easy and effective hacks to win on search and attract more online business.   It’s only 10 minutes long, easy to understand, and will help you generate more business all year long, so watch or listen, right here.  

What makes a champion a champion? The answer is… they consistently run plays that produce results. But the most important thing is here KNOWING which plays work. In this Mindset Monday, I encourage you to create two lists that will forever change your life. 

Real estate gifting is not just something you do as a courtesy. It’s an art that can completely transform your business and spread your name further than you can imagine.   That’s what happened to Jay O’Brien when he got serious about the art of real estate gifting. He realized that although his reviews were all good, nothing about them stood out from the sea of sameness. It was only when he dove into gifting that his business exploded.   Gifting showed such powerful results that he teamed up with Jeff Jackel to form a company that is now the No. 1 name in real estate gifting – Client Giant.   In this episode of the podcast, I talk with Jay and Jeff about their top dos and don’ts and how to use the art of real estate gifting to generate referrals.   Watch or listen, right here!  

More than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That’s why Jason Pantana has taken all the plays he’s seen as a top coach and boiled them down to the 24 most effective.   On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He’s opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time.   If you’re not neck-deep in real estate listings right now, it’s not the market… It’s your listing generation tactics. So watch or listen to this episode and start attracting more sellers today!  In this episode, Jason discusses…  0:00 – Listing to last  1:30 – No. 7: Case Study Postcards   3:40 – No. 8: Better Buyer Follow-Up  4:55 – No. 9: Seller Streaming Ads  7:35 – No. 10: Organic Social Media  9:30 – No. 11: Seller Seminar   11:30 – No. 12: Open Houses 

 Thousands of agents have requested it, so here it is… The #TomFerryShow is BACK!   Although I haven’t exactly been away (I’m covering A LOT more ground than ever before), I feel more compelled than ever to reach as many real estate agents as possible and help them push forward through market challenges.  To do that, I’m jumping straight back in with episode 284 of the #TomFerryShow.    It’s the same style of direct, practical, and cutting-edge real estate advice I’ve always given but updated for the situations agents are facing in today’s market. If you’re a real estate agent looking for motivation, marketing strategies, sales tactics, or systems for running your business, this this the show for you.   And in a fitting manner, this return episode is all about the thing that every agent wants but struggles to maintain – momentum. I’m sharing four ways to get it, keep it, and enjoy the power that comes with it.   Welcome (or welcome back) to the Tom Ferry Show! 

Everyone wants to work with passion and purpose, to be fully engaged in something big that pushes them forward and improves the lives of everyone around them. Wanna know one of the biggest things that gets in the way of that? Drama… Petty, silly drama. From now on, I propose you live with no drama. In this Mindset Monday, I’ll tell you how.

Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing.   U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using AI to maximize search. He’s the No. 1 agent in all of Baja, with eight offices and 92 agents, serving a mix of clientele from all over.   In this episode of the podcast, I talk with Nick about his story of scaling an international business and how you can get started doing the same.   If you’ve ever dreamed about starting, diversifying, or scaling an international business, this is an episode you can’t afford to miss!  

Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you’re not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers. Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what’s working today, and what’s certain to work tomorrow. In this episode of This Week in Marketing, he’s breaking down the first six of 24 ultimate listing generation tactics that agents can run to sell more homes and ultimately control their markets.Watch or listen, right here! In this episode, Jason discusses… 1:26 – 1: Home Valuation CTAs 5:08 – 2: Seller-centric ads 9:00 – 3: ZMA Equity Checkup 12:45 – 4: Weekly Database Email 16:40 – 5: Local SEO/SEM 21:50 – 6: Online Reviews

“What are the must-have real estate videos of 2024?” That’s the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now.   That’s the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are asking questions, dropping insights, and expanding on the strategies behind the seven must-have real estate videos for every agent in 2024.   But keep in mind, these aren’t just one-off videos that will launch you to local stardom immediately. Every one of these seven must-have real estate videos is meant to be on regular rotation.   So watch the episode, take notes, and then adjust your content batching schedule to include these seven videos!  

Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today.   On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more!   Watch or listen, right here!  

How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time.   Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing more than most people I can think of, but she has systems in place that ensure she’s never stressed or overwhelmed.   In this episode of the podcast, Kristi shares with me the three things she does to stay organized, help people on a massive scale, and sell more houses than some would find possible.   Watch or listen, right here.

I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it. 

Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach.   One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about everything else required for your 2024 real estate success.   There’s a long waitlist to get on Patrick’s schedule (the guy is in hot demand) but consider this a free coaching session with both of us. Watch or listen now and lock in your 2024 real estate success.  

I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity. If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here. In this episode, they discuss… 1:56 – Shane’s approach to geo farming 4:37 – High-level farming strategy 6:27 – Publishing the market update 9:45 – Client avatar 11:37 – Open Houses 14:53 – In-stream YouTube ads 17:54 – Details and content of ads 21:04 – Method to the money 27:17 – Calls to action 31:55 – Being the local celebrity

Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.

When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast.   On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including: The Listing System Blueprint Her signature Listing Flywheel Her tech stack and AI protocols And a lot more.   Meredith will guide you through building a repeatable system for making listings go viral, so I’d recommend you don’t miss this one.  

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year. This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here! In this episode, you’ll get: 0:00 – Intro 1:11 – Dennis Yu on ChatGPT 3:08 – Tom & Jason on email 5:45 – Luke Acree on print marketing 7:54 – Shannon Gillette on video strategy 11:35 – Jesse Stein on data privacy 13:23 – Eileen Rivera on postcards 15:05 – Katie Day and Ken Pozek on video CTAs 17:12 – Sandee Payne on social media operations 19:16 – Ian of Austin on Google Local Guides 21:38 – Shane Burgman on content creation

This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here.   In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Marketing and MarketingPRO. Jimmy Mackin is the renowned CEO of Curaytor.   Together, we’re breaking down the listing attraction tactics that will separate you from the competition in the coming year. I urge you, don’t get left behind. This hard market could be the greatest opportunity of your life.

In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark.   Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department.   What do you think her secret is? Yeah… Running the real estate plays that she knows to work.   In this episode of the Tom Ferry Podcast Experience, Emily shares with me what those plays are, where everyone should start, the high-level strategy, and so much more.   This is an expert coach sharing the real estate plays that consistently make money for her and her clients. So watch or listen, right here.  

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future. In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.”  If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now! In this episode, Jason discusses… 0:00 – Turning Open Houses into leads 2:10 – Step 1: Procure 4:10 – Step 2: Promote 10:24 – Step 3: Prep 11:38 – Step 4: Perform

Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.

It doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want.   Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise ones.   In this episode of the Tom Ferry Podcast Experience, I’m talking with Valerie Upham and Emily Terrell, both of whom know the stress and hardship that come from massive debt. They’ll explain what it takes to break poor money habits and transform your financial future. Valerie will even take you through her journey of going from a mountain of debt to $400k in savings.   As you’ll learn, there’s hardly a point in making more money until you’re capable of spending, saving, and managing your money in the right way – so watch or listen here to learn how.

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024. It’s been a while since I’ve been on this show, but these real estate marketing channels require our full attention, so be sure to watch or listen to learn how to use them. In this episode, we discuss… 0:00 – The 4 things all great businesses have in common 1:08 – The five channels agents need to focus on 2:16 – Video reigns supreme 4:08 – Best videos for 2024 6:27 – The greatest of the greatest 9:48 – Going for reviews 14:12 – Winning events 17:40 – Everything mail 21:06 – Your homework for a better business

Do you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.

What is a listing chain reaction? Let me explain…   Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing.   On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies that create a listing chain reaction. Not only will more people be inspired to list their homes, but they’ll specifically be inspired to do it with YOU!   If you have a listing (or plan to), this is your opportunity to leverage it into a listing chain reaction, so watch or listen to this episode right here.   In this episode, Jason discusses… 0:00 – Creating a listing chain reaction 2:00 – Postcards 3:50 – Case studies 4:39 – Livestream walks 6:30 – CMAs to OHNs 7:28 – Text-for-info signs 8:12 – Mega Open Houses 10:14 – The right invites 11:35 – Social media documentation 12:36 – Unique apps and features 14:27 – 24/7 virtual 15:28 – In-feed & story ads 16:45 – Web page optimization 18:10 – Reviews & assets 20:10 – YouTube to buyers   And if you’re serious about crushing it on listings: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to simplifying social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.

What comes to mind when you think of heroic action? For me, it’s Levi Rodgers. It’s not just the fact that he nearly died in combat while serving in the Green Berets. And it’s not just that he went from being a wounded veteran in a new city to running the largest real estate team it’s ever seen. What makes Levi a man of heroic action is not just one thing – it’s his lifetime dedication to acting on the largest scale possible to serve as many people as he can. In my book, that is the definition of a hero. For this episode of the podcast, I’m sharing a clip from my recent Success Summit where Levi talks about his life of heroic action. It’s a story of discipline, battle, rising and falling from the highest levels only to rise again. By the end, I don’t see how you could not be inspired to find the hero inside yourself.

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market.   For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a total mindset shift on the nature of leads and learn about an opportunity to create your own listings.   If you’ve been feeling put out by this tough market, this is exactly the story you need to hear. So watch or listen now.

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!)   In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships.    This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.  

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.   The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.   Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including: The difference between branding and marketing Why focusing on demographics distracts from the big picture How to find your brand purpose, values, and story How to grab your audience’s emotions in your marketing   This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.   Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn: The platforms to leverage The best ways to tell stories with your content How to make sure everything you post comes back to serve you over the long haul And much more!   If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.   In this episode, they discuss… 0:00 – Introducing Shannon Gillette 1:25 – Building a brand in an unconventional way 4:29 – The decision to become an influencer 6:35 – Leveraging the media of the day 9:46 – Platforms to leverage 12:49 – Shannon’s advice on branding 14:42 – High-level strategies 17:55 – How to do the research 20:20 – The basics and benefits of a brand

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.   We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in.   You’re welcome.

Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters.   For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the most pressing questions facing our industry today, including: What’s going to happen with mortgage rates? Is the market going to crash? How can we eliminate consumer fear? What can we do to fix the real estate market? And much more.   If you want to know EXACTLY what you need to be saying to your client right now, it’s all right here in this episode of the podcast. Be sure to watch, then follow his advice to begin fixing the market today.

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards.   History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand.   In this episode of This Week in Marketing, Jason Pantana shows you some of the most important ideas from our coaches and coaching members that will help you establish that “Agent of the Future” brand all buyers and sellers crave.   If you’re not the agent of the future, you’re the agent of the past, so I’d suggest you watch this episode now and start speeding forward.   In this episode, Jason discusses… 0:00 – Branding your ground 6:03 – Postcards  7:02 – A tip from Apple 8:30 – YT commercials 10:04 – Connect to all the senses 12:30 – Leveraging SEO and GBP --- Need more help with your real estate marketing? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/   -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/   -Our free guide to fixing common social media mistakes https://www.tomferry.com/agent-tools/socialmedia-mistakes-offer/   And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.  While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week in Marketing, Jason Pantana shows you 10 marketing channels that appreciate in value over time. We’re thinking about the long game in this one. Watch or listen now and start earning a lot more mileage out of your efforts. In this episode, Jason discusses… ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

When you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.

You won’t find a more insightful real estate Q&A ANYWHERE than at the Success Summit. Thousands of agents of all different levels, from the newbies who just got their licenses to the titans running multi-million-dollar enterprises, come every year to have their most burning questions answered.   We’re now in a time where agents are confused; they’re scared and need answers more than ever. That’s why for this episode of the Tom Ferry Podcast Experience, I want to share the real estate Q&A that agents need to hear today. We have real agents just like you asking the questions, and master coaches Jason Pantana and Jeff Mays giving the answers.   No matter who you are or what you’ve been struggling with, you’re not alone – and I bet you one of the agents in this segment asks something similar. So watch it through as Jason and Jeff rattle off their wisdom in this mind-blowing real estate Q&A.

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even been possible before, one where you can innovate and blow away the competition with creativity instead of just marketing dollars.   We’re in an AI world, and the agent who is ahead of the game will be the one who wins. On this episode of This Week in Marketing, Jason Pantana helps you become that creative tech powerhouse by showing you nine jaw-dropping AI tools for real estate agents. These tools will help you: Edit and format videos effortlessly Add special effects and features Automate and integrate your systems  And MUCH MUCH MORE  And these aren’t just AI tools for real estate agents – they’re for any entrepreneur looking to scale their productivity, output, and content quality. Watch or listen, right here.  

It’s not even October yet, which means that you have more than a 90-day cycle to not only finish the year strong but also set yourself up for success in the coming year. What you do right now can completely transform everything that came before it. In this Mindset Monday, I’ll tell you what it takes to finish strong.

This episode of the podcast is 25 years in the making. That’s how long I’ve known Keven Stirdivant – since he was a cocky 16-year-old kid asking for a job. Keven’s real estate journey is a crazy one, full of ups and downs, but what you’ll gain from hearing it is a crazy level of inspiration as you learn how a shift in mindset brought him to the top of his market.    You’ll hear his inspiring story of losing everything when his father went to prison, being backed into a corner when he had his first child, working his way up in my company, and starting KASE Real Estate. Keven’s real estate journey is a testament to the fact that you are not a product of your environment; you’re a product of your goals and mindset.   If you’ve just begun your own real estate journey – or even if you’re just lost in life and considering the possibility of real estate – this is an episode you need to watch.

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers.   But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments, you’ll not only get more people hooked on your content but also have more of them engaging with it! If you’re running a weekly email newsletter (or thinking about it) this really is a MUST-WATCH episode. Check it out here. In this episode, Jason discusses… 0:00 – No canned content 1:41 – No. 1: Scrollable 3:18 – No. 2: Clickable 6:30 – No. 3: Attributable 9:09 – No. 4: Predictable

You want change? You want a better life? Expect resistance. Better yet, plan for it, because great change does not come without resistance. In this Mindset Monday, I’ll show you how to handle the two types of resistance you need to plan for.   And if you REALLY want to create change and join a community to help you conquer every obstacle, both internal and external, I’m excited to introduce you to a new challenge all our coaching members are taking on. It’s called “100k in 100 Days,” and it’s even greater than it sounds. Because everyone who commits to transforming their business by the end of the year gains access to a playbook that Jimmy Mackin and I personally put together. Inside, you’ll find everything you need to run the campaigns, beat the resistance, and make the money you desire.   We’d love to have you on board for this. Because if you’re guaranteed to add $100,000 to your pipeline in the next three and a half months, what do you have to lose?

What are the most common real estate questions that agents ask me and my coaches?   They change every year. A large part of my job as a coach is to answer questions, so I’ve gotten into the habit of writing down every question that anyone asks me, whether it’s about the market, client interactions, today’s best marketing strategies, Ai, or anything else.   A few days before Summit, I take this list of a thousand or so questions, study it, and then synthesize it down to what people are REALLY asking. It turns out that when I boil it down, there are only really seven most common real estate questions that agents are asking.   In this clip from the recent Success Summit, I’m not only going to tell you what they are, but I’ll give you my answers to all seven of them. This is something special I felt that every agent needed to hear, so be sure to watch or listen.  

Twenty years is a lot of memories. When I look back on all that time and what it means to me, I can’t help but feel profoundly grateful. Normally on Mindset Monday, I’d give you advice or encouragement, but this week, I want to talk about what all of you in the community have given me over the last two decades.

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you through how to make your content more Searchable, Streamable, and Shareable, boosting your viewership and the engagement you get from it. Every real estate agent who is killing it on TikTok or Instagram has these S Factors locked down, whether they know it or not. So, I’d recommend you watch or listen to what Jason has to say, then watch your social media video performance skyrocket. In this episode, Jason discusses… 0:00 – Finding the right audience 2:16 – Interaction equals visibility 5:45 – Searchable 9:30 – 1-2-3-NEW 13:51 – Shareable   ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ - -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you want to get more listings, you first need to install unstoppable confidence in your mind and your actions. You can’t instill it over time; you need to install it today.   There is a cycle that creates fearless action EVERY TIME and I’ve been using it for the past two decades. For all the real estate agents out there who want to generate more listings, make more money, and feel better about themselves, THIS is the way to do it.   In this clip from my recent Success Summit, I share with you the steps to install unstoppable confidence and the things you need to do to leverage it into taking more real estate listings.   Unstoppable confidence and more transactions start here, so watch or listen now.

When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.   Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved.   On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.   If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.   In this episode, we discuss… 0:00 – Get clear on your avatar 3:35 – Process for identifying talent 9:06 – Onboarding and training 12:31 – Challenges Chris & Emily faced 17:45 – About Humanize 21:36 – Best lead sources for talent 30:00 – Selling value without overselling 35:45 – Growth without attrition 41:35 – Worst recruiting mistakes 47:00 – Summing it up  

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all. That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are breaking it down for you. Watch or listen now, then share in the comments which social media strategies you’re going to implement in your business! In this episode, you’ll learn: 0:00 - The best strategies for real estate social media 1:20 - Five parts of your Instagram bio 2:25 - YouTube vs. Instagram 6:10 - Instagram for prospecting 9:31 - Three categories of video 12:32 - Spotlight voiceovers 14:56 - 5 videos for maximum mileage

If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.

Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.

Plainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time.   Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him.   In this episode of the podcast, I talk with Mark about the best Ai for real estate agents trying to scale their businesses more efficiently. You’ll learn the applications you should be using and the best ways to use them.   The best Ai for real estate agents is just a click away. Watch or listen right here.

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way. You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that. He’ll help you build a network of like-minded agents who are happy to send business your way and who you can do the same for. This is how everyone wins. Just watch or listen, then start earning some agent-to-agent referrals! In this episode, Jason discusses… 0:55 – A disclaimer on agent-to-agent referrals 1:33 – Social media 5:50 – Conference events 9:10 – Brand/brokerage/boards 11:04 – Networks & masterminds 13:03 – Agent targeting 18:20 – CTAs And if you’re really serious about building a super lucrative network for agent-to-agent referrals, there is one place better than any other for starting those relationships… It’s a place where thousands of the most serious agents from around the world are gathering to sharpen their skills, brainstorm ideas, and network with other agents. It’s the 20th annual Success Summit, happening in Dallas, TX, and via Livestream, August 22-24. This year’s theme is “The Path Forward” for a reason – and it’s not about traveling that path alone. https://www.tomferry.com/summit/

Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.

You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan.   In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the business for 18 years and is set to do 500 transactions this year, he knows how to correct course when things go wrong.   We’re talking about some of the most important aspects of your business to focus on, the mindset adjustments that create stability, and how to get out of procrastination and into momentum.   If you’ve been running plays without results, quit it. Do this instead. Just watch or listen here and build your real estate action plan today.

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more often by Google requires intentional effort. And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking. A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking about it. So if you have marketing support, a web developer you work with, or an IT person on your team, you’ll probably want to ask them to watch this with you. And then when you implement what you learned, you can watch your Google search rankings soar! In this episode, Jason discusses: 2:07 – Cheat code 1: Harnessing Categories and Services 6:52 – Cheat code 2: On-Page SEO Essentials 13:08 – Cheat code 3: Optimize Your NAP 14:20 – Cheat code 4: Including Your Location 15:20 – Cheat code 5: Establishing Location Authority 16:00 – Cheat code 6: Harmonizing External Business Listings 17:07 – Cheat code 7: Developing Service-Specific Web Pages 19:02 – Cheat code 8: Capitalizing on Keyword-Rich Reviews 21:04 - Cheat code 9: Outthinking the Search Engines to Get Found More Often ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

Finding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.

A real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode.   When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through quite a few implosions and explosions themselves – some of them intentional.   If you’re running a real estate team, this one is for you, especially if you haven’t experienced an implosion yet.

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today. On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy with? Jason Pantana and his guest on This Week in Marketing, Audience.co CEO Jesse Stein, say there definitely is. All you have to do is know the right strategies for navigating the landscape. In this episode, they discuss the changes to data tracking in digital marketing you need to know about and solutions for getting even better results and a more finely targeted audience. Real estate marketers, this one is for all of you. Watch or listen here. In this episode, they discuss… 2:00 – About Jesse 5:00 – Transparency framework 10:25 – Value vs. spamming 16:38 – What to do with your list 20:45 – Physical solutions 24:32 – Vertical video 28:24 – Amazing permission marketing 31:56 – Closing thoughts ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.  

Digital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals.   Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and new agents, all without the hefty costs of traditional in-person events.   She’ll show you exactly what to do at every stage – pre, during, and post – of your digital real estate events. Just watch or listen, right here.  

Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you.   In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring a bio that gets leads hooked and naturally encourages them to continue the process of making a connection with you.   With only 150 characters, every single one of them counts for generating leads. So watch or listen, right here, and start optimizing your Instagram bio.

This is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.

In a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of.   Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change?   If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listings by the end of this year: Scott Reynolds and his top listing agent, Kathleen Pogany, and Carolyn Young. And on this episode of the Tom Ferry Podcast Experience, they’ll show you the scripts that are working for getting the listing appointment in a super competitive environment.   A low inventory market shouldn’t stop you – it doesn’t stop them. So watch or listen right here to learn what getting the listing appointment is all about.

There are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be. In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business. This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/ And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at: https://www.tomferry.com/marketingpro/ In this episode, Jason discusses… 0:00 – Upgrade your email marketing 2:40 – No. 1: Subject line 7:38 – No. 2: Preview text 9:35 – No. 3: Sender name 13:02 – No. 4: Personalization 16:48 – No. 5: Mobile optimization 19:10 – No. 6: Nested CTAs 20:48 – No. 7: Integrate videos 21:38 – No. 8: Everything “clickable” 24:42 – No. 9: Authentication 27:48 – No. 10: Automated welcome message ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Need more help with your real estate marketing? Start here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/      

Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.

If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects.   Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her team was that she needed to be making recruiting calls. Just a few months later, she’s gone from 72 agents to 115 onboarded.   In this episode of the podcast, I talk with Lisa about why leaders need to be making recruiting calls to agents, what they should say on the phone, and what it takes to create a sustainable business in today’s market.   If you’re a team leader looking to establish a sustainable business in today’s market, what Lisa has to say is crucial to your team’s growth, so watch or listen, right here. 

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads). And if you don’t follow them? Well, I guess you could just call that experimenting. In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow. And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by. In this episode, Jason discusses… 0:00 – The rules of real estate marketing 2:00 – What is the purpose of marketing? 5:00 – Three lead-generating offers 8:48 – Multichannel Magic 10:23 – No secret agents 12:48 – Metrics to pay attention to 15:42 – Relationships 18:00 – Social proof 20:40 – What do you sell?    You know the rules. Now gain the skills: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it.   That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down.   If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.  

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.

When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more.   This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way.   To do this, we’re covering: The best time to launch a listing How to market your Open House for optimal success Turning your database into raving fans And more!   Watch or listen to this episode now, so when you get your next listing, you’re ready to multiply it into a whole bunch more.

What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before. In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera. If you feel any sort of camera shyness or resistance toward making videos, this is advice you need! Watch or listen, right here. In this episode, Jason discusses… 0:00 – Three Stages of Content Overwhelm 3:58 – Postcards vs. Video 5:38 – What stops you? 7:20 – How to conquer fear of the camera ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about dominating on social media? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to Instagram Reels https://www.tomferry.com/agent-tools/instagram-reels-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.

As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.   Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.   For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track.   Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience. And what if you’re not a new agent? These are “musts” for agents at any level of experience – and you better be watching if the new kid on the block can use them to beat you out. So no matter your level of experience, be sure to watch or listen, right here. In this episode, Jason discusses… 0:00 – Marketing must-nots 3:28 – Marketing Must No. 1: Weekly newsletter 8:24 – Marketing Must No. 2: Market report 9:40 – Marketing Must No. 3: Local spotlight 13:08 – Marketing Must No. 4: Networking group 13:47 – Marketing Must No. 5: Request reviews 15:25 – Marketing Must No. 6: CMAs for your sphere 16:14 – Marketing Must No. 7: Personal brand 18:37 – Marketing Must No. 8: Network your face off 19:43 – Marketing Must No. 9: Open houses 22:53 – Marketing Must No. 10: Work the APC neighbors 24:13 – Move the needle ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about making this the summer that transforms your business? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your database https://www.tomferry.com/agent-tools/db-community-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

What is the greatest competitive advantage in modern economy?   Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness.   That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful.   So, how do you unlock happiness before achieving your desired success? That’s what we’re unpacking not only in this episode of the Tom Ferry Podcast Experience, but also at this year’s Success Summit! That’s right…  I’m super excited to announce that Shawn will be our keynote speaker at the 20th anniversary Summit in Dallas, August 22-24!    On this episode, Shawn provides the perfect introduction by sharing with me two behavioral changes and one specific mindset shift that you need to make to open your life up to optimism and joy.   Watch, listen, and start these mental exercises now to fully prepare yourself for when you arrive in Dallas! If you don’t have your ticket yet, grab it today.  

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them?   In this episode of This Week in Marketing, Jason Pantana talks with lead generation master David Caldwell about how agents today are putting too much money and emphasis on bottom-of-funnel leads while neglecting the goldmine of their database. They’re diving deep into Annual Equity Reviews, how they differ from real estate CMAs, and why you should be having them.   If you’re not taking advantage of your database or the lead generation superpower of the Annual Equity Review, this is an episode I seriously suggest you watch right now.   In this episode, they discuss… 0:00 – Creating productivity 2:13 – Bottom-of-funnel leads vs. database 5:12 – Repeat & referral 7:30 – Lack of consistency 9:50 – Annual Equity Review: the better real estate CMA 15:07 – Delivering certainty 16:48 – The referral coefficient 21:00 – Reach out to David   ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------   Serious about tapping into your database leads? Start here: -MarketingPRO: Inbox Hero https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to Annual Equity Reviews https://www.tomferry.com/agent-tools/annual-equity-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

We’re in a new real estate market. It’s either going to excel you to greatness or it’s going to destroy you.   To be completely honest, right now I’m not sure everyone is cut out for it. The question is… are you? That’s what this episode of Mindset Monday is dedicated to helping you find out.   I’m going to tell you exactly what you need to be doing to put that fire back in your belly which is going to separate you from the agents who are struggling right now.   The fact is, real estate agents are leaving the industry at a rapid pace, but those who use this time wisely are the ones who will stand at the top of their markets for years to come. That’s what this year’s 20th anniversary Success Summit is specifically designed to help you do, and that’s why we’re calling it “The Path Forward” – because it’s about YOUR future.   We’re giving away more than we ever have before, so if you’re SERIOUSLY COMMITTED to surviving and thriving in this market, make sure to get your tickets soon:   https://www.tomferry.com/summit/

What’s the difference between the best real estate agents in the world and the rest of the real estate agents in the world?   Is it how much money they make and the influence they hold over their communities? Well, that’s part of it… But before any of that, there are eight things that the best real estate agents in the world all have in common which got them to where they are now.   For this week’s podcast, I want to share with you a clip from last year’s Success Summit where I take the audience through these eight traits so they can begin to develop them too. Because if success leaves, clues, then why would you not follow them? And if you’re seriously interested in following the trail of success, you don’t want to miss our 20th-anniversary Summit happening this August in Dallas!   Watch or listen right here, then leave a comment telling me which of these traits you need to work on developing.

The world is going to squeeze you. Interest rates, home prices, everything else on top of that… It’s always something. But how do you react when you feel the squeeze? The answer to that is what makes the difference. In this Mindset Monday, I’m going to show you a better way to react when you feel the squeeze begin to tighten.      

What is a summer real estate takeover?   Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent…   While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing.   In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real estate takeover. And it doesn’t mean you have to be working all the time! When you run these moves correctly, you can hit the beach while your marketing continues to hit new leads.   Click the link to get started on your summer real estate marketing plan!

Today's market requires more from agents than just understanding home prices.   You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear.   On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters Founder Steve Harney, about understanding home prices in today’s national market and how they influence the actions of homeowners.   You’ll learn: The real estate cycles that influence the mindset of the market The factors that determine home prices and mortgages Your solution to a lack of inventory What motivates homeowners to sell or stay And a lot more!   This is an information-packed episode, so be sure to watch or listen here.  

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich. That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your brand recognition. You’re going to hear how some of the best agents in the industry have boosted their personal celebrity and leveraged it into building monster businesses. If you’re interested in being the most influential agent around, it starts with finding your real estate fame assets, and that starts by watching or listening, right here. Don’t forget to leave a YouTube comment with what your best fame asset is. In this episode, Jason discusses… 0:00 – It’s all about influence 4:57 – Push vs. Pull 6:05 – Trust in advertising 8:51 – What do you sell? 13:22 – Real estate fame assets   ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------   And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to capturing your charisma on YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

What do you want? A lot of things, I bet. We all want to make more money, be in better health, and have happier relationships… But those can be vague desires. Because when you really want something – like really, truly crave it – it lights a fire that can’t be stopped. In this episode of Mindset Monday, I’m going to show you how to light that fire to get what you really want.

People ask me all the time what my best advice for real estate agents is in today’s market.    In this short episode of the podcast, I’m going to share it with you, and you might not like the answer, but it is what it is.   It’s only six minutes, so if you’re a real estate agent, now’s a good time to watch it.

What is real estate micro farming? When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming. In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is about lasering in on one specific section of your geo farm with ads and trust-building content that establishes you as the listing agent of choice. Jason is covering how to adapt your content and marketing strategies to your micro farm and obtain permission to establish relationships. So, looking to get more listings? Watch this episode and then get micro farming!   In this episode we discuss… 0:00 – About real estate micro farming 2:46 – A customer list 4:40 – Purchasing data 6:20 – Permission marketing 7:20 – Geotargeting 9:28 – Social media advertising 12:30 – Events 14:20 – Content 16:45 – It’s about branding ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Google Business Boss with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to geo farming https://www.tomferry.com/agent-tools/geo-farming-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.

In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home.   Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day.   And yet she doesn’t… Because she’s found the structure and systems that actually work to free up more time in both her work and personal lives. Kirsten is going to share with you three rules for managing your life in and out of the office.   So, if you’re ever feeling stressed, burned out, or find yourself making excuses, this is an episode you won’t want to miss.

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business. Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it? There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle. If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts! In this episode, we discuss… 0:00 – The No. 1 source of business 5:06 – Organize and pick your contacts 8:34 – Creating awareness 10:32 – Middle circle invitations 13:30 – Getting to the inner circle

Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.  

You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money…   But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including: The best business structure to file The benefits of investing vs. saving 1031 exchanges Passive capital gains Finding investment deals   This is an episode you’ll want to take notes on and then send to whoever does your taxes. When tax season rolls around, check in with that person to make sure they watched it and are able to check off everything on the list.   And if you’re looking for some hands-on tax and investment advice from some of the best advisors in the business, check out this link to sign up for a Free Consultation with Anderson Advisors! This 45-minute call will cover everything you need to know about tax savings and asset protection on your investments – a $750 value!

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for: Creating conversation-starting content Identifying the client avatar of your social media leads Finding the best call to action And turning prospects into clients with DM conversations This is an episode for any real estate agent looking for a step-by-step system for building their audience, creating engagement through DM conversations, and ultimately converting social media leads. Be sure to watch it now! And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

Before you get into action, you need to know what you’re doing. Life will try to pull you in a million different directions, and if you don’t know where you’re headed, you’re likely to wander off course. But there’s a better way to stay on track, and it’s what I’m talking about on this Mindset Monday.

You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.   On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.   Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn: The four highest result-producing marketing channels and how to use them Master strategies for SEO How to use ChatGPT effectively to produce great content Tips for leading in uncertain times   These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.   In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact.   If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here.   In this episode, Jason discusses… 0:00 – A bow without arrows 3:23 – No. 1: Content Blitz 5:50 – Batching 7:50 – Chopping 9:20 – Sampling 11:37 – No. 2: Omnichannel Distribution 13:32 – Third-party publishing 17:12 – A VA 19:25 – No. 3: Paid Amplification 21:43 – Where to run the ads

This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.

This is a story about transformation, transition, and overcoming impossible odds. After barely surviving a Humvee explosion in Iraq, Levi Rodgers found himself burned, physically and mentally wounded, broke, unable to work, and in a city he’d never been to before. Today, Levi is the top real estate agent in San Antonio, TX, with a team of 240 agents selling close to 2,700 homes a year.   In this episode, I sat down with Levi to talk about his time as a Green Beret, the near-death experience that changed his life, and how he managed to grow such a massive team with no previous real estate experience or knowledge. We’re delving deep into the leadership strategies that worked for him, and how they can work for you tool.   Levi is living proof that no matter who you are or your position, you too can become the top real estate agent in your city. So, watch or listen to his incredible story, right here.  

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way. In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marketing channels to leverage and multiply every listing you get – and continue to scale from there. Oh, and during this episode, Jason references some awesome examples of agents who are using these channels on an epic level. You can check them out here, as well as some expanded strategies for the mentioned channels: Tim Smith’s Listing Films: https://www.youtube.com/channel/UCJpEjASrHi89k8_DKhNY6ng Brad McCallum’s Listing Films: https://www.youtube.com/@BradMcCallum Kyle Deboor’s Green-screen: https://www.instagram.com/reel/Cqnl1caDQXy/ Shane Burgman’s Comedy: https://www.youtube.com/shorts/Ej35zoHqxic The Ultimate Email Trifecta: https://www.youtube.com/watch?v=d_ecFEZktxE In this episode, Jason discusses… 0:00 – Leveraging your real estate listings 2:03 – Channel No. 1: K/L/T channel 7:44 – Channel No. 2: Be seen everywhere 13:37 – Channel No. 3: Post 15:50 – Channel No. 4: The GOAT 19:27 – Establish the channels NOW

Yes, the market is hard right now. Yes, you might be experiencing more challenges than you ever have before. But why would you complain about that? If you look at every great story told throughout time, they all have one thing in common – the hero begins in the same position you’re probably in. On this Mindset Monday episode, I give you something to say to yourself every day to change your perspective and control where your story goes.

Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…   Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.   On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward.   Make sure to watch or listen, now.

When you’re struggling to find your focus, how often do you try to add something new to get it back? I see agents doing this all the time – adding a new system or tool which just makes it harder and harder to cut through to what you need to be doing. But there’s a better solution, and it’s a whole lot simpler. Find out what I mean in this Mindset Monday.

Are you familiar with the T3 Sixty Annual Trends Report?   Because you should be.   Every year, this industry leading brokerage consultancy releases a report covering all the vitally important real estate trends that agents need to know. This document is a data powerhouse that agents can use to establish themselves as the knowledge brokers in their markets.   On this episode of the podcast, I’m joined by T3 Sixty CEO, Jack Miller, who is going to help me dive into the most important real estate trends affecting your business right now. We’re going to cover: The upcoming NAR class action lawsuit What’s going to happen to real estate commissions going forward The future of iBuying And the pitfalls agents need to be looking out for right now   These are real estate trends that you can’t afford to ignore, because they’re going to have a profound impact on your business. Take notes when you watch this one, and then be sure to go to https://www.t3trends.com/tom-ferry/ to get a discount on your 2023 Swanepoel Annual Trends Report.  

The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there, now is the moment when you need to adjust your marketing to be hyper-focused on getting listings. So, what are the best listing attraction marketing strategies being used today? On this episode of This Week in Marketing, Jason Pantana sits down with two other top real estate coaches, Kristi Jencks and Jeff Bannan, to find out. They’re talking next-level, advanced tactics that even new real estate agents can use to gain control of the inventory in their markets. It doesn’t matter if you’re a new agent or an industry veteran because this episode is essential for anyone who is looking to stay on top of our shifting environment. Watch or listen, now! In this episode, top real estate coaches discuss… 0:00 – Meet Kristi & Jeff 4:05 – For the new or solo agent 6:34 – Open house opportunities 10:15 – FB events and stacking open houses 14:35 – Videos for generating listings 20:28 – Sphere of influence 25:30 – Knowledge that changes lives 28:00 – Videos that set you apart 31:27 – Defining who you are 35:50 – Connect with Kristi & Jeff

Pain gets a bad rep. People feel pain when they’re at their lowest, when things are going wrong and they’re where they don’t want to be. That’s probably why when they start working towards something and the pain naturally arrives, they give up. But this is a mistake. You need to embrace the pain. And I’m going to show you how to in this episode of Mindset Monday.

The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say?   Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even wrote the book on it – Phil M. Jones and Jason Pantana.   In this episode, the three of us are going to take a deep dive into real estate marketing videos. You’ll learn: The types of videos you should be making The dialogues and phrasing to use How to add context to your message   And a whole lot more.   If you’re making real estate marketing videos, this is a conversation you need to hop in on. And if you’re not, then what are you even doing?

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there. When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile over others. That’s why on this episode of This Week in Marketing, Jason Pantana shares four expert level Google Business Profile optimizations to make you the coveted “Best real estate agent near me.” You’ll learn about how to write descriptions, get yourself all over Google Maps, and special adjustments to make your images found across the web.   Watch or listen now, and keep in mind that these are just a handful of many more advanced Google Business Profile optimizations out there. If you’re looking to really get serious about competing at an expert level and attracting more buyers and sellers through Google, Jason has a full course, MarketingPRO: Google Business Boss, dedicated to just that. He’ll walk you step-by-step though all the most advanced, never-before-shared techniques of elevating your online status. In this episode, Jason discusses… 0:00 – The importance of your GBP 1:48 – Nouns, verbs, modifiers 7:38 – Local justifications  13:15 – Choosing a category 15:02 – Community pages 16:28 – ChatGPT and AI 17:40 – Geotag images 21:00 – A tool you can’t ignore

Welcome to Q2. Regardless of how you did in Q1, now is your opportunity to narrow in your focus and make a stellar impact on the rest of your year – because the moves you make RIGHT NOW matter more than any other time. Wondering what moves you should make? There are three you need to prioritize over everything else, and those are what I give you on this Mindset Monday.

In this week’s episode of the podcast, we’re talking about real estate investment for beginners. How can you go from a having no money and working on your own to making smart investments with partners you trust?   To help me answer this question, I have two absolute Rockstar investors, Eric Eickhof and Kirk Kessel. Both Eric and Kirk got started at extremely young ages (Eric was only 20 when he bought his first property) and proved that it doesn’t take having a fortune saved up before you can start making tactical investments.   Beginner investors are going to learn: How to find investment partners The benefit of hosting investment seminars How to get the money to invest with   This episode is for anyone looking to build their empire or even just secure their long-term financial future. Watch or listen now.  

What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement. A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market. You’ll learn: The three types of videos you should be making How to get great content ideas Best strategies for controlling the narrative and inspiring hope And lots more! You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here. In this episode, they discuss… 0:00 – Shannon’s back! 1:52 – Shannon’s business and the market 3:41 – Attracting strangers through Instagram 6:00 – Content that works 7:45 – 3 categories of video 9:52 – Stories 13:55 – For the impatient agent

Where do results come from? Do they come from your environment? Your situation? Are they something that just happens to you? Or are they something that you and only you are in control of, regardless of your environment? In this episode of Mindset Monday, I’m going to tell you two simple things that give you the power to produce results, regardless of what’s going on around you.

As an agent, the most important thing that you can learn right now is how to get more listings. Everything else comes second.   Then the question is, how do you learn that?   The answer: you learn from the best agents in the business, those agents who are listing hundreds of homes every year. On this episode of the Tom Ferry Podcast Experience, I’m talking with powerhouse team leaders Jill Biggs (600 listings a year) and Jamie McMartin (500 listings this year) about their top strategies for attracting sellers which work over and over again.   These are strategies who work for anyone, whether you’re running a team or working as a solo agent.   If you’re a new agent or even a pro who is looking to reignite your fire, these two Rockstars are going to show you how to get more listings like the best in the business do.   You may want to watch or listen to this one a few times!  

Have you ever had something to do, maybe something as simple as sending an email or posting a video, and just found yourself unable to get it perfect? Maybe it’s some minor detail holding you back. But more likely, this is just fear and resistance showing its ugly face. When this situation arises, I have some advice for how to move the needle forward, and that’s what you’ll get in this Mindset Monday.

My dad used to always say that there were only a few true legends in our space and one of them was Patricia Fripp. She’s a Hall of Fame Keynote Speaker and the first ever woman President of the National Speakers Association, who has taught millions of people around the world how to give better presentations and find their confidence.   This week on the podcast, I have the honor of sitting down with the legend herself, Patricia Fripp to talk about how real estate agents (or anyone for that matter) can give more effective business presentations and gain exposure through public speaking.   If you’ve ever thought about… Starting a podcast Giving stage presentations or speeches Improving your listing presentations Having more meaningful conversations   …then Patricia has some amazing public speaking techniques you need to hear. This is world-class guidance delivered in just about 15 minutes, so watch it now!  

Resistance comes for all of us sometime or another. And when it does, how are you going to be ready? You need to have your mind equipped to recognize it and a mantra to fuel your ability to persist through it. That mantra is what I’m going to give you in this episode of Mindset Monday, so check it out here.

Your Google Business profile is one of the most powerful tools for any real estate agent. It’s your internet base of operations, your center of SEO, and how you’ll get found by more people than ever before.But… It’s not without issues… When dealing with a complicated algorithm like Google’s technical problems can arise, such as… Your reviews not publishing You don’t have a physical address to put down Your account is unexpectedly suspended Your posts keep getting rejected In situations like these, it helps to have a technical expert on your side. Luckily you have the best in the business, Mr. Jason Pantana. On this episode of This Week in Marketing, he’s going to show you how to clear up these problems so you can keep your profile ranking at the top of everyone’s search. And if this episode makes you realize you’re way behind when it comes to your Google Business Profile, never fear – Jason has an entire MarketingPRO module devoted to setting it up the right way from the start! In this episode, Jason discusses… 0:00 – An essential by troublesome tool 1:26 – Issue No. 1: Review not publishing 4:52 – Issue No. 2: Physical address 9:38 – Issue No. 3: Don’t have an address 12:33 – Issue No. 4: Lost or suspended 15:30 – Issue No. 5: Rejected posts 16:14 – It’s worth it  

What is preventing you from creating generational wealth? I’m not talking about you making more money or hitting the jackpot – I’m talking about building serious wealth that will survive you when you’re gone.   As a coach to some of the top real estate agents in the world and a lifelong student of business mentored by some of its greatest minds, I’ve seen where true wealth begins. I’ve studied the successes, learned from all the failures, and I’ve found eight things that all wealthy people do, and all broke people don’t.   The fact is, creating generational wealth isn’t complicated – it isn’t easy, but it’s not complicated… And that’s why in this episode of the Tom Ferry Podcast Experience, I’m going to share with you the eight steps that I’ve learned which if followed precisely, are certain to transform your financial legacy. I’m covering: Investment strategies Cultivating the right identity Finding your way into the right rooms Financial management And much, much more   If your goal is creating generational wealth which will contribute to every other aspect of your life and provide for your family generations down the line, this episode is for you.  

If you’re not behaving like the person you want to be, if you’re striving for something but continually letting yourself down, it’s time to look at your motivation. I always say that when you find your “Why,” you find your way. And so, in this episode of Mindset Monday, I’m going to help get you back on track by giving you a strategy for finding your purpose.  

Social media is HUNGRY for video content. It seems like every day the feeds get more and more crowded. So how is it possible for busy agents to take advantage of the unparalleled exposure that social media video can offer without spending all their time producing it? You need video ideas for real estate agents that are easy, effective, repeatable, and… yeah… vertical! That’s exactly what Jason Pantana has in this episode of This Week in Marketing. He’s going to give you three of the easiest and most effective vertical video ideas for real estate agents looking to create more quality content in less time. If you’re looking to maximize the ROI on the effort you spend making real estate videos, these ideas are exactly what you’ve been looking for, so watch or listen, right here.

On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents.   In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into: The best social media platforms for real estate agents Where agents might be wasting their time on social High-level strategies for YouTube, Instagram, and TikTok The social media content that’s performing best Where to get started with social media for real estate exposure   If you’re a real estate agent doing social media marketing in 2023, this episode is full of the advice you need to cut through the noise and stand out in your market.

Everyone wants to be their best self, but then why do they put so much effort into being “normal?” If you want to be your best self, you can’t be following the crowd or aspiring to the best version of someone else. In this episode of Mindset Monday, I’m talking about the trick to finding the authentically best version of who you can be. Check it out here.

How often do you hear someone talking up their own greatness and you actually believe them? Probably not often… But when dozens of other people are going out of their way to leave online reviews, it’s hard to not want to work with an agent like this! So, if you want to be like that second agent, you need to know how to ask for customer reviews in the right way. On this episode of This Week in Marketing, Jason Pantana gives you a full rundown on everything related to getting reviews from your clients. He’s going to show you: What platforms you need to be focusing on What times during the process to mention reviews Exactly how to ask for customer reviews What to ask you clients to talk about in their review As someone selling a service in the online era, this information is crucial to your business, so watch or listen, here.

You may have heard that this isn’t a good market for young real estate agents to make their start. But if you believe that, then you need to hear how 20-year-old Vincent Kessel managed to go from nothing to $15 million in volume over just 12 months.   Vincent may be son of a real estate giant, but he got no help from his dad (not even a job) and moved to a new city where he knew no one to build his reputation from the ground up.   In this episode of the Tom Ferry Podcast Experience, I sat down with Vincent as well as Rockstar agent and role model Byron Lazine to examine Vincent’s story and see what young real estate agents can do to make a name for themselves in this market.   If you’re a new agent who has been in the business less than three years, this is an absolute must-watch. And if you’re an old pro, you better watch anyway, because these young real estate agents are coming for you...  

So you had a bad day… No one cares. So you don’t feel like performing today… No one cares. This isn’t meant to be mean or insensitive. It’s meant to be encouraging, because once you realize this, it’s easier to see where your energy is better focused. In this episode of Mindset Monday, I’m going to show you the mindset hack for getting tough.

ChatGPT is taking the world by storm. But the verdict is still out on what it is capable of and the extent of its uses across different industries. In your case, ChatGPT might just be one of the most powerful timesavers ever invented, especially when it comes to SEO for real estate marketing – if it’s used in the right way. On this episode of This Week in Marketing, Jason Pantana is talking with ChatGPT & SEO expert Dennis Yu about harnessing this tool to boost your presence, enhance your content, and avoid the common pitfalls that agents are making. They’re going to answer some of the most asked questions such as: Is it possible for ChatGPT to replace search engines? What is the best way to use ChatGPT for real estate? How can you use ChatGPT for SEO? Is there any danger when it comes to using ChatGPT? If you’re doing SEO for real estate marketing and are considering using ChatGPT to enhance it, this is an episode you absolutely can’t afford to miss. If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more. https://tfi.media/3ereN76 

Real estate referrals… The golden gift that keeps on giving.   Referral clients come in already knowing, liking, and trusting you based on what you did for someone they care about. So how do you build your business around generating real estate referrals? The key is to center everything you do around the client experience.   In this episode of the Tom Ferry Podcast Experience, I talk with Austin, TX superstar team leader Lisa Munoz about her unique business model which aims at delivering clients next-level service. We delve into: The structure of her team Her “Care Bear” client specialist Why she chose to have her sales staff on salary An effective buyer’s consultation And, of course, getting more real estate referrals   If you’re in the process of building your team and want to create a referral-based business, this is an episode you need to watch.

Have you ever been running full-on towards your goals and then suddenly it feels like there’s a parachute on your back slowing you down? Overcoming resistance sometimes seems like one of the hardest things we could ever do, because we’re, well, resistant to doing it! But it’s actually a lot simpler than you think, and I’ll show you how in this Mindset Monday.  

Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with. Before coming into real estate, Shane Burgman spent 10 years as a nuclear missile technician for the U.S. Navy, so you could say he already had the courage and the urge to help others. But over the last eight years, Shane has found major success by capturing his authentic voice on video and operationalizing it with the help of his real estate videographer. In this episode of This Week in Marketing, Jason Pantana talks to Shane about how he transitioned from the military to real estate, how he’s operationalized his video production to work best, and the partnership he’s formed with his real estate videographer. If you’re a real estate agent who is new to video or looking to seriously up your game, Shane’s advice is exactly what you need to hear. Watch or listen, right here.

Every agent in the country wants to know one thing above anything else, right now: how to get more real estate listings.   As technology evolves and trends change, the answer to that question seems to be changing all the time. So, to figure out what is working to attract listing leads right now, I had to turn to three of the best real estate marketers in the business.   In this episode of the Tom Ferry Podcast Experience, I spoke with super Rockstar team leader Lisa Chinatti, Curaytor CEO Jimmy Mackin, and your favorite marketing coach Jason Pantana, about how to get more real estate listings than you’ve EVER HAD BEFORE.   Talking both high-level and ultra-technical strategy on everything from Google ads and expired listings to creating viral content, these industry leaders spill some of their most advanced secrets to attract and convert listing listings   Honestly, I shouldn’t even be giving this one out for free, so I’d recommend you watch or listen now – before I change my mind ;)

What are the best real estate marketing campaigns aimed at doing for you? How about attracting more sellers and taking more listings? Particularly right now, listings are your lifeblood. Because the agent who lists is the agent who lasts.   In this episode of This Week in Marketing, Jason Pantana is going to give you the seven best real estate marketing campaigns to you need to attract more sellers. And keep in mind that these are each campaigns, so you don’t need to be working them all at once. Just choose one or two and get grinding on it.   Watch or listen now to get started.

Let’s define the word “working.” For some, working is a serious of frustrating and administrative tasks that eat up a lot of time and don’t provide much in the way of results. But my friend and client Tim Smith defines working as doing two specific things – because those are the things that make money. Find out what they are in this episode of Mindset Monday.

How can you create trust and likability on a massive scale grow your real estate business?   Likability doesn’t come from being perfect. Rogers Healy will tell you that. He failed the real estate exam 21 times. (And that’s not me being mean, because I think he mentions it like 21 times in this podcast episode).   But today, Rogers is not only running the largest independently owned real estate company in the state of Texas, but he also has a beautiful family and a well-balanced life.   In this hilarious and inspiring episode, I spoke with Rogers about how he made it all happen by working hard, maintaining faith, and being his authentic self. You’ll learn how to be more authentic in your life and business by letting go of control and marketing yourself honestly.   Make sure to watch or listen because I bet you this one will make an impact.  

Six steps… That’s how close you are to death in every single thing that you do. Death is all around us, all the time. So, let’s flip the script and focus on living the life you desire now. Are you waiting for an invitation to live your best life? If so, consider this episode your starting point.

Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business! In this episode of This Week in Marketing, Jason Pantana is going to give you the genius-level course you need to get more views on YouTube and generate more business. He’ll show you how to work the algorithm, provide a couple of case studies, and then give you six tips to optimizing the performance of every video you publish. You put the work into making the videos, so now it’s time to make the videos work for you. Be sure to watch or listen, pick your strategy, and then get more views on YouTube!

When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you can’t afford to be making stuff up as you go along.   On this episode of the Tom Ferry Podcast Experience, I’m going to talk to you about the importance of running plays that work not just sometimes but every time. I’m going to give you some examples to test the efficacy of your plays and tell you where you can get access to the best real estate strategies working today.   Remember, if you’re not running the winning plays, there are other agents who will gladly do it in your place. So, watch or listen to this short episode, and let’s get working on your playbook.  

What happens when things don’t go your way? Do you let it crush your spirit and affect how you see every situation from that point on? Or do you move on and keep getting your work done? You can’t control every situation that happens to you, but you can control your mindset. And in this Mindset Monday, I’m going to show you the mindset you should choose.

There’s an opportunity in the market, right now. When some agents hear words like “recession,” they’re inclined to take a step back in their marketing. And for smart agents looking to grow their market share, that makes geo farming an excellent choice right now. If you’ve ever considered geo farming, this is the episode of This Week in Marketing for you. Jason Pantana is going to walk you through your high-level strategy – whether to start a new farm or infiltrate an existing one – show you how to select your farm, and then break down your geo farming marketing mix. Just remember, geo farming is a long-term commitment, and when you stick it out, it’s one of the best ways to ensure your area dominance for a lifetime. So, whether you’ve considered it or not, be sure to watch or listen to this episode, right here…

Allow me to introduce to you to Bond Collective... Any time that teams merge for the right reasons and under the right conditions, the result is usually a stronger team. But what about when agents like James Harris and David Parnes of Million Dollar Listing fame join up with Buying Beverly Hills stars Jon & Lauren Grauman and Adam Rosenfeld? That’s when you get a one-of-a-kind supergroup like Bond Collective.   In this episode of the Tom Ferry Podcast Experience, I talked with the members of Bond Collective to figure out the motivation behind why they decided to merge teams, the strategy behind it, and how they’ve structured their new partnership. Then you’re not going to want to miss when each of these superstars shares their top advice for agents working in today’s market.   This killer episode is a rare glimpse into the workings of one of the most powerful supergroups in the game, so be sure to watch or listen, right here!   

What are your most important priorities for 2023? Do you want to have 10 conversations a day, hit a number of appointments every week, become a YouTube star, go on more date nights, study for the sommeliers test, and train for the Mr. Universe Competition? That sounds like a pretty busy and unrealistic schedule… A better tactic is to choose just one thing in two areas of your life, and that’s what I’m talking about on this Mindset Monday.

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he’s using them to expand his brand to market domination. If you’re looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide. And after you watch or listen, I’ll leave you this link so you can get started using Google Local Guides today!

With it being the beginning of the year, I’ve been thinking about what it means to be coachable. I’ve made a ton of business mistakes in my life, just as anyone has. But because I’ve always had a coachable mindset and been surrounded by mentors, I’ve always walked away from those mistakes with priceless lessons that have guided me forward.   This episode of the Tom Ferry Podcast Experience isn’t just about me giving advice to you. This is about the advice that my mentors have given me and the impact it had on my life and business. This is about lessons learned and how they got me where I am today. I’m going to share the most helpful wisdom I’ve ever received about building a brand, running advertising, doing the work, and much more.   And if it worked for me, chances are that these lessons will work for you – but only if you’re coachable. Because as you’ll see, a person without a coachable mindset would’ve taken this advice a lot differently.

How concentrated is your focus on your new year goals? Too many people dilute their focus with too many resolutions and aspirations, and they get nowhere. Want my advice? Zero in on what you want most and get after it.  

All videos are not created equal. Even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior. So today, Jason is sharing seven tips to increase the effectiveness of your video content. And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first three seconds, you’re doomed. In This Week in Marketing, Jason will show you how to overcome that hurdle – plus six more tips to ensure maximum viewership of your videos. Are you willing to adjust your approach in the name of greater results? Watch or listen now!

In this episode of the podcast, let’s talk about everything that’s going to work to bring you more real estate opportunities in 2023. Patrick Ferry, a knockout coach and dearest brother of mine, says that 2023 is going to be a year where you’ll have to DOUBLE the number of opportunities that come your way just to make the same about of money.   And we don’t want to just make the same amount of money next year, right? That’s why Patrick and I are breaking down all the special marketing, conversion, and lead nurturing strategies that we’ve seen working so that you can far exceed your income from last year. We’re going in-depth with scripts, ways to track and measure your progress, and where you need to be looking for serious real estate opportunities.   If you are a real estate agent who likes to make money and grow your business, this is an episode you need to take notes on.  

Stop for a second and think about the trajectory of your life – is your path leading you where you want to go, or not? Because no matter what story you might be telling yourself, you’re not stuck. And entering a new year is a perfect time to adjust your direction.  

What happens when you set goals that seem impossible, like doubling your business, and then concentrate all your marketing towards hitting those goals? As Sandee Payne of Fort Hood, TX, will show you, nothing is impossible when you keep your eyes on your target. In just a little over 10 months, Sandee took over 100 listings, and in this episode of This Week in Marketing, she talks with Jason Pantana about what it required to hit that number. You’ll learn how to make the most out of your content, plan with efficiency, and find your authentic voice that resonates with sellers. If you’re determined to reach those goals you set, this is an interview you’ll definitely want to watch.

Is it really possible to say that there is ONE big secret to progressing in any area of your life? One thing that could fill you with confidence, direction, and genius? In his brilliant book, Think & Grow Rich, Napoleon Hill claimed there was. He called it “the mastermind,” and in this episode of Mindset Monday, I’m going to tell you what it is and why you need to find yours.

Last year, David Schwartz and some of his friends were talking about my 30-Day Video Challenge when the idea occurred to them to take it a step further… What if they committed to shooting and posting a video every day for the next 365 days so that they could get on stage at the next Success Summit? Well, David did make it on stage at Summit, but the lasting results were more profound than he could’ve anticipated. By accepting and sticking to his own 365-day video challenge through good times and bad, David has transformed his life by boosting his confidence, getting closer to his community, and feeling a greater sense of contribution in his work. Watch my interview with David as I guest host this episode of This Week in Marketing, and afterwards think about what doing a video every day for a full year could do for you. The results might just change your life.

On this episode of Confidence & Conversion, we’re talking about your long-term lead nurturing strategy for getting more listings. And it’s hard to think of two people better to tackle this than expert coaches David Caldwell and Greg Holthaus. I spoke with David and Greg about how agents need to leverage virtual assistants to get more listings, the best CRMs and CRM hacks to get you on the phone, and most importantly, the education you need to convert at the highest level. We talked about not just how to follow up with your past clients but when, because as you’ll see, timing makes all the difference.   In this episode, we discuss… 0:00 – Utilization of VAs 2:48 – Operationalize simple conversations 5:43 – Door-knocking & YT ads 7:51 – Open houses 11:08 – Pandemic client check-ups 13:07 – Long-term nurture 17:00 – Education for conversation 23:30 – Greg’s top 4 CRMs 27:12 – Why agents aren’t following up 32:10 – Knowledge for conversion 35:30 – The three Cs of negotiation

Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for open houses.   In 2021, Stephanie Younger’s team held 480 open houses. 480… And they did two-million-dollars in GCI. But for Stephanie and her team, it’s not just about the number of open houses that they did, but their specific procedure for hosting every one of them. In this clip, I walk the audience through Stephanie’s playbook and show you her open house strategy.   Watch or listen to this episode and then download Stephanie’s Playbook for yourself, right here.  

When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people. For those people, I have a quote I always come back to which helps to flip that narrative in your minds. Check it out here.

Marketing is a lot of work and you put a lot of work into shooting every video you put out on social. But the question is, is that video putting in as much work for you? If you’re not retargeting and repurposing video content and every other piece of content you put out there, I’d say it’s not! In This Week in Marketing, Jason Pantana is talking with Erica Wolfe of Jupiter, FL, about retargeting your Facebook ads, repurposing video content, the videos every agent needs to be making, and maximizing every bit of work you do. This is a technical, tactical deep dive into the marketing systems you need to control your market presence in 2023. So, I recommend you watch it, right here.

Do you remember when LeBron James brought the Cleveland Cavaliers a championship and soon after left them to join to Los Angeles Lakers? Imagine how much excitement and hope the city of Cleveland must have felt just before having it dashed away from them. That’s how I think real estate agents are feeling going from the market we were in to the current one. If that resonates with you, you might need someone like Alan Stein Jr. to help get your motivation back.   Alan Stein Jr. is a professional performance coach, keynote speaker, and author of the books “Raise Your Game” and “Sustain Your Game.” And with book titles like that, you can see why Alan is the kind of guy we need to listen to during times of crisis. On this episode of the Tom Ferry Podcast Experience, I spoke with him about what agents can be doing to reset their minds for assured victory and the best ways to create habits that stick permanently.   This is vital watching or listening to anyone who has ever faced a challenging time, so make sure to do that, right here.

Did you know that the average person has between 40,000 and 60,000 different thoughts in a single day? That’s a lot of voices running wild in your head! We need to constantly remember that some of those voices are louder than others and they might not be the ones we want to listen to. I’m going to tell you which ones to watch out for in this Mindset Monday.

Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions. That’s why when it comes to marketing, you need a battle plan. In This Week in Marketing, Jason Pantana is going to give you a framework for creating your marketing battle plan by harnessing three essential elements. This is the art of marketing warfare, Jason Pantana-style, and you’re not going to want to miss it. So, watch the video and get strategizing!

Getting a mortgage has never been a fun experience. But with interest rates currently where they are, dealing with a mortgage company isn’t something a home buyer will likely be looking forward to. This is exactly why the market needed a company like TOMO.   On this episode of the Tom Ferry Podcast Experience, I talked with the geniuses behind TOMO, Carey Armstrong and Greg Schwartz. Both Carey and Greg started their careers at Zillow, creating innovations in real estate before branching out to fill a void in the market that consumers needed – a better way to get a mortgage.   If you’re interested in how to effectively start and run a business with a partner, innovate an industry in need, or want to know what qualified buyers are thinking, this is an episode for you. Watch it here.  

This episode of Team Builders is something a little different. We’re talking about real life tragedy and how people in our industry can step up as leaders during a natural disaster or any time of crisis. My longtime friend and personal client, Mary Bartos runs a team serving the area of Southwestern Florida that was devastated by Hurricane Ian. Ten percent of her market, over 45,000 homes, were either damaged or destroyed, leaving the entire community shellshocked and with nowhere to turn for answers. I spoke to Mary about how she and her team stepped up to help the people of her community when they needed her most and what anyone could do to be a leader through the darkest of times. With the economy we’re facing at this moment, you don’t need a natural disaster to follow Mary’s example of exceptional leadership. So, check out this episode, right here.

A tough market requires a tough mind, and this is definitely a mental toughness market. So, how can we develop our mental toughness to meet any demand the market may throw at us? It starts with defining what it means. Because when you know the path to mental resilience, it’s an easy one to follow. Watch the video to learn more!

Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing. On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwest out of Spokane, WA. Krista’s multi-channel marketing approach is about more than just getting their brand everywhere; it’s about strengthening the brand so that it seeps into the collective minds of her marketplace, because as Krista will tell you, social media alone isn’t good enough. If you’re looking for a way to build an unstoppable brand that continues to drive numbers, even in hard markets, you need to hear Krista’s multi-channel marketing strategy. And you can do that, right here.

Right now, every real estate agent in the country is asking two big questions: Where is the 2023 housing market headed and how can they prepare themselves for it? But the thing about these questions is that not everyone is going to agree on the answers.   Someone like entrepreneur and noted business personality Patrick Bet-David predicts a very different future for the 2023 housing market than myself and David Childers of Keeping Current Matters. But instead of arguing about it, we’re willing to hear each other out, pull up the datapoints, and try to find some common ground so that we can get to the bottom of what everyone wants to know.   On this episode of the Tom Ferry Podcast Experience, David, Patrick, and I dig in to where the real estate market is headed in 2023 and what smart agents can do to prepare for it. If you’re a real estate agent who works in the U.S., this is an episode you need to see.

When it comes to goal setting, not all strategies are created equal. Too often I see people setting vague, unrealistic, or unmeasurable goals that look more like wishful thinking. In this Mindset Monday, I’m giving you a worksheet to help you with your goal setting and I’m tell you a little about how to use it. This is what the top 5% of successful people do, so be sure to watch now.

Dave Archuletta is a farmer in Rancho Mission Viejo who got his license less than three years ago in January of 2020 (right before COVID hit). But in such a short amount of time, Dave is already on track to do 80 million in volume by the end of the year, by himself. And the kicker is that he never asks for business. How? By hosting fun community events that bring people together. In this episode of This Week in Marketing, Jason Pantana interviews Dave about what it takes to throw community events which will get everyone in your area to know, like, and trust you. You’ll learn how to grow clubs and leagues from the ground up, align your events with your values, and generate business without ever needing to ask for it. If you’re looking to make large sums of money for having fun and doing what you love, this is an episode you’re going to want to watch, now!

In a market like the one we’re facing right now, a lot of our mental energy is spent focusing on how to make more money. But this week of all weeks, there is an incredible opportunity to remember our most important reason for succeeding – to support the people with love. On this podcast, I’m going to give you three questions for you to think on yourself and bring up at the dinner table that will help with cultivating gratitude on a deeper level.   I’m not going to take up much of your time, but these six minutes are well worth a watch before getting together with those you love.   Oh, and after you watch… I’ll make it easy for you to get your gift by putting the email here. There’s only 25 copies so act quick! In a market like the one we’re facing right now, a lot of our mental energy is spent focusing on how to make more money. But this week of all weeks, there is an incredible opportunity to remember our most important reason for succeeding – to support the people with love. On this podcast, I’m going to give you three questions for you to think on yourself and bring up at the dinner table that will help with cultivating gratitude on a deeper level.   I’m not going to take up much of your time, but these six minutes are well worth a watch before getting together with those you love.   Oh, and after you watch… I’ll make it easy for you to get your gift by putting the email here. There’s only 24 copies so act quick!  

There are some people out there who say that ‘visualization’ is just a bunch of New Age nonsense. But did you know that there is scientific evidence which proves that visualizing success can improve your performance? In this Mindset Monday I’m going to tell you about a study that just might change you way you choose to see yourself performing in your mind.  

As the number of working agents continues to rise and the transaction count drops nationally, we’re seeing a tighter and tighter squeeze in the marketplace. This is a time when the amount of real estate lead sources you have is more important than ever. Because you’re going to need a lot more to continue generating the same amount of business. That’s why on This Week in Marketing, Jason Pantana is going to give you seven sources of what he calls “easy leads.” These are sources that are easy to use and expand your chances of attracting clients from every angle possible. There are real estate lead sources in here that you may not have even thought about, so it’d be in your best interest to watch or listen to this episode now – because other agents will…

On this episode of the Tom Ferry Podcast Experience, I’m talking with a Jamie McMartin and her husband Nate who run a wildly profitable and rapidly growing team in Katy, TX.  And by rapidly growing, I mean they plan to hire 48 agents in a single year! But if this seems overly ambitious, Jamie and Nate will show you what’s possible with a limitless mindset.   They took me through the journey of how they got started in 2006, learned everything the hard way, and used the ‘08 market crash to grow their mindsets beyond what they could’ve believed before. This is an episode that will resonate with any real estate agents out there who feel like they’re drowning in this confusing time.   So, unless your mindset and your systems are already completely perfect, this is one to watch or listen to now.

This week on Team Builders, I’m speaking with two co-CEOs who run a beast of a team (30 agents and five support staff) comprised ONLY of experienced, senior agents. Scott Pridemore and Mike Hege of Charlotte, NC are expert leaders with different but complementary skillsets. This makes them ideal co-CEOs for running such a unique team model, which just continues expanding and absorbing other teams on a massive scale. You’ll get the inside guidance of hiring and acquiring senior agents and businesses and how to lead a team of leaders. If you’re interested is sharing the reins with a trusted partner to scale your business into an empire, I recommend you check this episode out, right now.

When attempting to obtain a result that you haven’t been able to achieve, have you ever slowed down enough to look inward? The way you think determines the results you can achieve. But the question is, how can you change the way you think using the thoughts you have now? Well, that’s what I’m going to show you in this Mindset Monday.

Something that Jason Pantana has heard often in his coaching calls with new clients is that they struggle to define “success” with social media marketing. So many agents believe that if they’re not famous on social that their marketing isn’t working. But that mindset makes it very difficult to use social media in the right way. Just look at Long Beach, CA’s Paige Fingerhut Charnick, who has 2,000 Instagram followers who all know, like, and trust her. She’s managed to build this following by what she calls, “Going back to the basics.” But “basics” for Paige are a lot different than they would be for many agents out there. In this episode of This Week in Marketing, Jason interviews Paige about her simple but far from “basic” social media strategy. You’ll learn that focusing on the followers that you already have might just be more profitable than playing to a massive audience. Make sure to watch or listen, right here!

As the market continues to shift backwards, most agents seem to be hitting a wall. So how are some, like Laguna Beach luxury real estate agent Meital Taub, not just thriving but actually DOUBLING their business over last year? For Meital, who is on track to do $100mil more in volume over last year, it’s a matter of discipline and habits. In this episode of Luxury Code, I spoke with Meital about what agents need to be doing to beat the market and double their volume even in the most difficult times. She talks about the discipline she developed in the Israeli Air Force, the daily habits that keep her mindset strong, and the first moves that agents can make to break into luxury real estate. This episode is a wakeup call to what is possible when you run the plays that work, so be sure to watch or listen, now! In this episode, we discuss… 0:55 – Why Meital’s winning 3:30 – Meital’s background 5:40 – Going int real estate 8:15 – Getting habits right 12:13 – Habits over time 14:45 – Marketing that works 18:40 – Buyer demand 20:55 – Helping deal hungry buyers 23:40 – First 5 luxury moves 26:16 – Opens houses at scale

If you’ve hit a wall in your business and are considering giving up, you need to hear the story of Alex Jordan, Queensland, Australia’s No. 1 agent. Alex started in real estate in 1999 but his career didn’t really take off until 2011 when he found a way to break past his barriers by building credibility through finding his specialty.   In this episode of the Tom Ferry Podcast Experience, I spoke with Alex about the challenges he faced early in his career, the moment his mindset turned around, the essential tactics of building credibility and profile. This is a hugely inspiring episode that will show you how to turn a breakdown into a breakthrough.   Make sure to watch or listen, right here!

You’ve probably heard the saying that it doesn’t matter what day you were born or what day you die – it’s the dash in the middle that matters. That’s the story of who you were. So how do you create your ideal self and write your story your way? It starts with asking yourself five questions that my mentor asked me which totally changed my life. And in this Mindset Monday, I give them to you.

Why is it so important to have a lead nurturing strategy? Because 73% of leads across all industries are not ready to act when you get them. It takes patience, persistence, and a strong gameplan to get them positioned to make a move with you as their agent. That’s why on This Week in Marketing, Jason Pantana is going to give you his five-pronged lead nurturing strategy to supercharge your lead conversion and get the most from your existing contacts. If you have names in your CRM, phone contacts, or on social media (which you DO), this is an episode you need to watch or listen to.  

What are the keys to optimizing human potential and how can we apply them to our own lives? Brian Ferguson defines human potential as the arch of who we have the potential to be over the course of our lives. And he says the key to reaching the peak of this arch is through performance – the way we operate day in and day out.   Brian is a former Navy SEAL and the CEO of Arena Labs, a company focused on performance medicine to help doctors and nurses manage stress and regenerate more effectively from rest. He’s on a mission to cure the burnout plaguing high achievers, and his methods apply to any busy professional, even those in…. say… real estate!   Me and my good friend Ellie Yacoel spoke with Brian about the keys to getting upstream of burnout and optimizing your human potential so that you can achieve more while actually enjoying your life. The first step is watching this episode, so be sure to do so now!

One of my favorite things about this industry is that there’s no limit to what you can do with your real estate business model. There are so many options, and someone is always inventing a new and better way to do it. Well, this week I have a great one for you. Matthew Miller is one of four partners who run Fair Trade Real Estate, a business that buys homes to sell to investors in Southern California. On this episode of Team Builders, I spoke with Matthew about how his business model operates, working with partners, and how you could get started building something similar. Whether you’re interested in starting a business similar to Matthew’s or working with one, this is the episode you need to educate yourself on the opportunities out there. Watch or listen, now!

Who would you be if you were the happiest, most successful version of yourself? Too many people think that they need the external factors before they can have the internal character. I’ll tell you today that’s all wrong. Check out this episode of Mindset Monday for my thoughts on creating the future of your dreams.

As we prepare ourselves for the year ahead, one of the most important questions we can ask is, “What are the most important marketing channels of 2023?” Because now is the time when we need to cut the things that aren’t working for us, zone in on where the trends are headed, and build a plan that will guide us no matter what may happen. Luckily, real estate marketing genius Jason Pantana has run the numbers and read the market, and on this episode of This Week in Marketing, he’s giving you the three most important marketing channels of 2023. If you’re going to boil you marketing strategy down to only three channels in this coming year, you’d do well to choose these three. Ready for the new year? If you haven’t seen or listened to this episode yet, I’d argue that you aren’t, but you can do that, right here. If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more.

Roughly 71% of business is conducted by the top 26% of agents, leaving those other 74% to fight over the small about of business left over. That said, it might look like now isn’t a great time for new real estate agents. But not so fast… There’s still opportunity out there if you know what to do, and that’s what this episode of The Tom Ferry Podcast Experience is all about.   I brought in one of the most qualified agents and entrepreneurs I know, the co-founder of Broke Agent Media and a leader of the No. 1 highest transaction team in Connecticut, Byron Lazine, to help me compile a master list of truly effective plays for new real estate agents and anyone who might be struggling.   We each brought our own lists of best new agent strategies to the table, and what you’re about to get in this episode is the combination of both. So, if you ever ask the question, “Where should I start if I want to get better?” the answer is by watching or listening, right here.  

I get it… Everyone is exhausted towards the end of the year and looking forward to the holidays. But is now really a good time for you to be slowing down? I’d say no. Find out why in this video!

In this episode of This Week in Marketing, Jason Pantana has a special guest who is going to show you all the master strategies of Instagram for real estate agents to turn engagement into appointments. Shannon Mangin runs a small team with her husband in Austin, TX, and this year she’s slated to DOUBLE her business over last year. Her secret? Using Instagram as not just a platform to raise recognition and get referrals but to also start a conversation. She has a process that is proven to take you from post to DM to conversation to appointment. If you’re looking to take your Instagram from being a social obligation to a direct source of income, you’re going to want to watch Jason’s interview with Shannon, right now.

What do new and veteran real estate agents have in common? It might be more than you think. We’re all facing a new market here. That’s why sometimes it’s important to get our egos out of the way and accept advice from someone who knows the way.   Genelle Geronsin Vandenboss is a veteran real estate agent and CEO with 20+ years in the business, so she’s seen all the highs and lows that the market has to offer. Today on the Tom Ferry Podcast Experience, I talked with Genelle about the 6 most important practices for newbies and the 5 big points that experienced agents need to focus on today.   No matter what your level of experience, Genelle has a structured system that I highly recommend you take to heart, so watch or listen, now.

If you want to change your life in 2023 or move any area of it forward, it starts with changing your habits. But there’s a science to creating and keeping habits. As we move into 2023, it’s more important than ever that you choose the habits you want to prioritize, and if you need some help, that’s what I’m here for. Just play the video.

What are the 2023 real estate video topics you need to be focusing your energy on? Well, the real estate world looks much different entering 2023 than it did at the beginning of 2022, so one thing’s for sure – it’s definitely not the same old topics you’ve been shooting. On this episode of This Week in Marketing, Jason Pantana is here with his BEST predictions of what kinds of real estate videos you need to create in 2023. Make sure to listen and get started adjusting your content plan, but also… If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more. https://tfi.media/3ereN76 And speaking of learning more, make sure to subscribe, sign up for new video notifications, and maybe check out some of our other helpful content from This Week in Marketing.

How long do you plan to be in this business? Your goals are completely up to you, but I always recommend that you plan to be in real estate for at least ten years, because that’s the amount of time it takes to actually build something. And building something truly special requires having a 10-year vision.   On today’s podcast, I want to talk about your 10-year vision. No matter how long you’ve been in real estate, we’re going to look at 2023 to 2033 and see what practices you need to start putting in place right now. I have 8 questions that you need to ask yourself and answer before the end of this year, because the clock is ticking.   Ready to get started? 2023 is right around the corner and this isn’t a moment to let slip away. Watch or listen to this episode, right here.

When we talk about mental resistance, we often bring up the struggle between our conscious and our unconscious minds. They both have their uses to us, but they also both have their drawbacks. So when I face resistance, I think of all the time I spent with David Goggins and the lessons he taught me – which I’m about to share with you in this video. 

What does company culture actually mean, why do you need it, and how do you create it? Whether you’re making your first hires, running a small SEAL team, or managing a mega organization, culture may be the single most important aspect of a healthy business.   To get to the bottom of what creates a winning culture, I turned to award-winning Human Resources advisor and CEO of Gameday HR, Katrina Ghazarian. Katrina and I sat down to discuss everything from compliance to acquisition and retention, developing your value system, and just about everything else it takes to build a great workplace.   If you’re interested in not just growing your business (no matter what business you’re in!) but doing it in a way that’s best for everyone in the long-run, this is a “must-watch” episode.   And after you watch, you’re going want to learn more at gamedayhr.com  

This week on Team Builders I’m talking with the great and powerful Jim Allen of Raleigh, NC, about something that every person working in real estate is going to want to hear – how to manage every transaction with your team so that everyone makes the most money possible, even your clients. Jim has a unique business model which includes forming long-term friendships with all of his clients, maximizing the profit for every one of his team members, and investing in properties with his agents (that they earn a commission on when he flips). In this 37-minute episode, Jim is going to show you how to be the real estate leader that every person in your community needs. So, I seriously suggest you watch or listen, right now.

We all want to make others feel good, don’t we? When you’re around someone, you want that person to feel enthused, happy, and inspired. But the energy you put out is a direct reflection of the energy you consume. So, what are you consuming? If it’s what you’re about to hear me talk about in this brief video, maybe it’s time for some cleansing to set your energy right.

Creating wildly successful social media videos as a real estate agent doesn’t have to be hard. Actually, keeping it simple and honest might just be the best way to build a passionate and engaged following. It certainly does for Winnipeg super-agent Nicole Hacault, who sold 170 houses last year with just one other agent. In this episode of This Week in Marketing, Jason Pantana talked with Nicole about her strategy for creating authentic, human-focused video that gets people excited to work with her. If real estate video has ever seemed like something complicated or difficult to you, this is an episode you need to watch or listen to.  

Being a real estate agent is only getting harder. If you want to generate the business that you deserve and beat the competition, you need to be the best real estate agent in your market. But who decides who the best agent is in any market?   Google. That’s who.   In this clip from a previous Success Summit, I walked the crowd through the Search issues that agents are facing today and then gave them the advanced Google techniques that every agent needs to rank above the rest.   If you’re looking for a consistent stream of inbound leads, you need to watch or listen to this as soon as possible. And if not, then what are you even doing?

One of the most important questions you can ask yourself is, “What’s my ideal life look like?” because the question doesn’t stop there. You can’t just say, “Good.” What’s the endgame? What’s the vision? I want to challenge you to write yourself a letter that clarifies your vision, because it just might change your life like it changed mine. Watch the video to find out how.

Marketing channels create opportunity. But if you want to take advantage of those powerful business opportunities, you also need systems, because that’s where the action happens. On this episode of This Week in Marketing, Jason Pantana is talking about the top digital marketing systems for real estate agents. People are always crediting systems as the path to success, but almost no one ever goes into detail about what they are and how to create them. Lucky for you, Jason is going to cover what they are, why they’re important, the tools you need, and then give you a complete run down on how to incorporate each system into your digital marketing. This gets a little technical, so you’re going to want to watch it through a few times, but these systems are absolutely essential to truly massive growth. You can’t afford to not watch or listen, right now.

Are you feeling tired, exhausted, burned out in your real estate business? If you are, it isn’t because you’re not cut-out for it – it’s because you’re stuck in the wrong kind of pattern. What I’m going to share with you today is the best possible way to identify and break that pattern and step into real estate mastery! In this clip from a previous Summit, I’m going to explain to you what I call the Six Phases of Real Estate Mastery. And yes, this topic is just as powerful as it sounds. These six phases are something that you need to write down, memorize, and prepare to utilize in your daily life. So, make sure to watch or listen, now! In this episode, we discuss… 0:00 – Finding the pattern in what you’re doing 1:55 – The 90 Day Cycle of Execution 5:00 – Phase 3 and 2 things that kill momentum 9:30 – Phase 4: Stabilization 11:35 – Phase 5: The Quantum Leap 17:16 – Imagine owning a gas station… 19:26 – Phase 6: It happens with or without you 25:15 – Carrying the phases forward  

Sometimes we feel like we’re sleeping in certain areas of our lives, going through the same patterns while staying in the same place. But if you want to move forward, you have to wake up, and this takes interrupting the pattern. Watch or listen to my advice for identifying the areas of your life that need a little shaking up, right here.

Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you need, and all it takes is centering your operations around it. In this episode of This Week in Marketing, Jason Pantana talked with Gia about what it takes to operationalize your video creation, draw an audience who are going to resonate with your content, and discover the right filmmaker to elevate your style. If you’re a real estate agent who shoots video (which you are because you’re smart), you’ll watch or listen, right now.

On my podcasts I’m normally talking with some of the biggest, most successful names in real estate. But this week, I want you to hear from some new agents who are absolutely crushing it, right now. These three Rockstars have each been in the business for less than five years and are a testament to what can be accomplished in a short amount of time.   In this clip from last month’s Success Summit, you’re going to hear from Megan Faber (four years in the business), Kennon Maurer (three years), and Vincent Kessel (12 months and only 20 years old!), who are all guaranteed to inspire you.   This panel isn’t just for new agents look to make a start; it’s for agents of any experience level who need a reminder of the hunger and tenacity it takes to live your best life. So, no matter who you are, you must watch or listen.   And after you do, make sure to follow these three across their social channels and reach out to show your support.

Wouldn’t it be nice if you could do just one great big thing to skyrocket yourself to success? Unfortunately, anyone who has achieved true, lasting success will tell you that’s not how it works. Magic bullets don’t exist. Success is a journey, and the way to get there is one step at a time. Want to know more? You should, so watch or listen, right here.  

Let’s talk about local discovery when it comes to real estate…. No matter the size of your city, even if you’re trying to just attract people who live in your own neighborhood, the odds are that those people will still find your business online. If your customer base is local, it is absolutely essential that your online presence is optimized to help you make those connections.   On This Week in Marketing, Jason Pantana is going to walk you through four marketing tactics that will strengthen your local discoverability and make you the online face of your community. This one’s important, so you can’t afford to not watch or listen, right now!

This week, I’m sharing something really special – three ladies who are going to show you how to dominate your listing game – along with their stories almost a year in the making.   At the 2021 Success Summit, I made a bet with two women (Sandee Payne and Dee Martin) that they couldn’t each double their number of listings taken between then and last month’s 2022 Summit.   You’re about to watch a clip from Summit where Sandee, Dee, and the listing queen of Oklahoma, Edna Kimble (176 taken just last year) are going to show you exactly how to double your listings from Summit to Summit.   I might’ve made a bet with them, but as you’ll see, what really made the difference was how they bet on themselves. So, watch or listen, and then make the bet, now.   

Toronto couple Jeff and Liz Johnson are a super team. They’ve been married for 23 years, have 22 agents, 9 business staff, and practically NO TURNOVER. And that’s because to Jeff and Liz, their team is a part of their family. Real estate is a high-turnover business, especially when you’re scaling a team, and that’s why I had to talk to the Johnsons about how they keep their people so happy. We talked about the essential roles to hire for, creating personalized 90-day plans for each agent, and serving your agents with the same level of service you’d give your clients. This episode is sure to not only give you some best practices for scaling, but also leave you with a smile, so make sure to watch or listen, now.

What can you do between now and the end of the year to truly activate your potential and push the needle forward? I’d say there are two words that separate the people who achieve their potential and those who let it slip by them. Click the video to find out what they are and the moves you need to make, starting right now.

When you look across social media platforms – Instagram, TikTok, YouTube, Facebook – there seems to be one direction they’re all trending…. VERTICAL! If you’re not shooting vertical video, you need to start. But it’s not as simple as just turning your phone when you’re shooting. Going vertical is a little different depending on which platform you’re creating for, and if you don’t know all the rules and tricks, it can actually get kinda confusing. That’s why on today’s This Week in Marketing, Jason Pantana is going to be your guide to vertical video! Make sure to watch or listen, and as always, make sure to leave a comment.

Stepping into a luxury real estate requires stepping into a higher level of confidence – confidence to hang out in elite circles and practically demand referrals. But what does it take to reach this confidence? To answer this question, I spoke with Manhattan luxury superstar Jay Glazer. Jay will tell you that with the right recreational interests and impressive array of customer services, confidence is practically inevitable. If you’re looking to move up your price-point or even just find that confident spark you may be missing, you’re going to want to hear what Jay has to say, so watch or listen, right here. In this episode, we discuss… 1:53 – Getting started 4:30 – Finding your community 8:06 – Hot or Not 9:48 – Service for referrals 12:30 – Exceptional customer service 16:50 – Hiring for time 19:44 – Presentations in a shifting market 24:35 – Closing thoughts

Making money and growing your professional success are important, but they’re not a surefire way to achieve happiness. Happiness and success both come from the same place – a healthy brain. Our brain health is the foundation of everything we do, because when you love on your brain, you’ll love your life.   Dr. Daniel Amen is one of the leading psychiatrists in the country and author of over 40 books (yeah, you read that correctly). I sat down with Dr. Amen to discuss his new book, “You, Happier” and all things you should be doing to feel and perform your best in life and business.   You can’t afford to miss this message, so make sure you watch or listen a few times.

What is stopping people from making video for social media? A lot of people say they don’t know what to say on camera. But LA Rockstar agent Taya DiCarlo will tell you that all you need is a hook and an opinion. Some will say it doesn’t seem like it’s worth their time. Taya will say it’s worth $25 million in agent-to-agent referrals in just a year. There are no excuses, and to prove this point, Jason Pantana talked with Taya about everything you need to start doing video and why you need to start right now. All it takes is a hook and an opinion, and they can help you find the hook – all you need to bring is the opinion. Make sure to watch this one, because it just might change the way you think about producing content.

What happens when you realize that you’re running out of time? And I mean in your life… The minutes are ticking down whether you’re moving forward or not. So, what can you do about it? I’d say you need to start building your dream with whatever you have in front of you, even if that means building in the sand. Watch the video to learn what I mean.

We all have a ton of ideas. And ideas are great… unless you fail to execute on any of them. I want to talk to you about the disconnect between what gets your brain moving around in open loops and what gets it moving forward, because an idea doesn’t mean anything without the commitment to pull it off. So, make sure you watch or listen, and let’s start closing the loops

It helps to have friends in the business, especially when it comes to generating agent-to-agent referrals. Networking with other agents can easily become one of your most valuable lead sources – if done correctly. But what can you do to not only meet the right people, but also show them that their referrals will being going into the right hands? It’s a daunting process, but Jason Pantana is here to give you six awesome ideas to help find, connect, and build strong professional friendships with agents throughout the country. With Summit coming up just… TOMORROW! Wow, that came quick, didn’t it?! Yeah, it’s time to get your referral game on… so make sure to watch or listen to this one to get ready.

You’ve heard me talk a lot about “Know, Like, and Trust.” And yet, too many agents spend too much time developing trust only to throw it away once the transaction is over. But when you maintain and nurture that trust beyond the closing table, you get something even more valuable – loyalty.   This week, I’m going to show you a clip from a past Summit in which I talk about what you need to be doing to inspire loyalty from your past clients, generate referrals, and grow your credibility in your marketplace.   Keep in mind that this year’s Summit is less than a week away, so make sure you watch this clip and then get your tickets today!

We can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times. Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to step back and focus on what really mattered. I spoke with Brandi about what it takes to lift up new agents and turn every team member into a team leader. You’ll also get some awesome advice on doing television ads and marketing campaigns. Definitely make sure to check this one out! P.S. Brandi’s husband RJ is an awesome DJ, and I highly recommend you check out his stuff, here. I’ve been jamming it all morning!

Are you doing well? Or are you doing great? Be honest about that question. Because too often do I hear people saying that they’re doing “well enough.” But I dare to say that “well enough” isn’t “enough” at all. This is your life. And I’m going to challenge you to live it more fully. Watch now, right here.

Wouldn’t it be nice if you could just focus on working with clients instead of finding them? Well, that’s what happens when you automate your marketing! A lot of people think that truly automated marketing is something reserved for massive corporations with big budgets and access to fancy services, but Jason Pantana is about to show you that’s just simply not true. Jason is going to give you 10 ideas to start automating the easy way, so you can focus on the things you do best. Ready to attract more clients and actually have the time to serve them? Then make sure to watch, right here.

What does it take to build a MASSIVE social media following, create consistent inbound luxury business, and never miss an important family moment? The answer… Delegating tasks so you can focus on what really matters. For a long time, Shannon Gillette thought she could do everything by herself – because she actually could! But with a little push from her coach, she managed to find the exact type of assistance she needed to skyrocket her business.   Today, she’s selling more houses (in a higher price range), working less, and feeling better than ever. You’re not going to want to miss my talk with Shannon, where she shares her journey of rising to YouTube stardom, training her VAs, and building a perfect business. And if you’re joining me at Summit, either in-person or virtually, you’ll get access to Shannon’s full listing strategy playbook for YouTube, so you can R&D the exact plays of a social media master! In this episode, we discuss… 1:40 – About Shannon 3:15 – Competitive changes 5:15 – Never miss a homerun 6:20 – First step if you’re struggling 7:58 – Transferring skills to your VA 10:04 – All in on YouTube 12:19 – Creating your own video path 15:05 – Getting more views 17:36 – Transaction management team 20:24 – Time spent creating content 22:08 – Managing all the Instagram DMs 25:05 – Get out of the “listing only” mindset

Whether it’s a recession or a shift in the market, what does it take to display remarkable leadership during crisis?   It’s hard to think of a better person to answer this question than Michael Hickman. Mike is an absolute titan of real estate. As the CEO of Seven Gables Real Estate, he manages 437 agents over six offices and has seven other business on top of that.   This week, I spoke with Mike about what it takes to be the leader that people need during difficult times. He walked me through his journey into real estate, how he executes decisions with confidence, and how to get through a market crisis with absolutely no layoffs.   If you or anyone you know wants to step into leadership on a top-level, this is the show you need to watch, right now.

What is your best possible source for generating business? I’ve been saying for a long while that it’s your database and sphere of influence, and a new report from the Nation Association of Realtors seems to prove that I’ve been right all along! Yes, your database and SOI is incredibly important… But how do you effectively market effectively to them over time? You need to have a PLAN. And a plan is exactly what Jason Pantana is going to give you. He’s going to tell you exactly what you need to be doing on a daily, weekly, monthly, quarterly, semi-annual, and annual basis. You’re not going to want to miss Jason’s brilliant advice, so make sure you watch or listen, now!

If we’re looking to move the needle forward, where do we start? That’s a question, isn’t it? So, let’s start there. You know that I always say you need to run plays that work. And every play begins with a question. So, are you asking the right questions? Find out, right here.

As the market adjusts, what are the conversations you need to be having with your buyers and sellers? Ideally, you will set realistic expectations, make them feel comfortable moving forward, and have plenty of “mic drop” moments that confirm your value. If you’re looking for all this and more, you need to watch this conversation I had with Phil Gerdes. If you don’t already know Phil from his hugely successful YouTube show “Rated PG,” you’ll know him after this as the guy who gave you some of the most effective words and phrases in your playbook. This episode is only fifteen minutes, but you’re going to want to take notes – I sure did ;) In this episode, we discuss… 1:08 – Understanding nuances 2:03 – Instead of CMAs… 3:25 – God property investors 5:33 – Establishing next events    8:38 – Pipedream pricing 10:00 – The 3 types of home value 11:47 – Conversation for buyers 14:30 – Follow Phil!

Some agents may feel today’s podcast guest is trying to take their job away. And we discuss that. But the way I see it, Jarred Kessler is an innovating entrepreneur pushing our industry forward.   And you can learn from his example.   As the founder of EasyKnock, a company that allows people to convert their home equity to cash without going through a bank, Jarred is helping not only homeowners but agents as well.   This week, I spoke with Jarred about what it’s like to be the CEO of a real estate startup, the pivots to make during a recession, and his vision of the future.   If you’ve ever been interested in founding a startup or just want to understand the changing real estate landscape, make sure to watch or listen to this episode, right here.

You know all about geographic farming, but what does it take to lead a successful geographic farming team? If you ask Lisa Doyle, she’d say it comes down to organization, discipline, and team structure. I talked with Lisa about the dynamics of geographic farming as a team effort, finding the right person to get you organized, and always choosing your hard. Lisa even shares her advice for doorknocking luxury homes which shows shocking results. Make sure to watch or listen to this episode, and if you like what Lisa has to say, you’ll have a chance to meet her at next month’s Success Summit, where she’ll be sitting in the front row and continuing to network her way to the tippy-top.

I always say that difficult economies make the best agents. But what does this economy mean for you? Is it a story that you’re living in or part of a story you’re writing for yourself? This is a moment that will be gone before you know it, so watch this and decide what story you want to tell. 

What does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress. Video should be fun, collaborative, and a personal dialogue between you and your clients. If you’re looking for an example, you need to check out Miami super-agent, Luz Abreu. This week, Jason Pantana spoke with Luz about what it takes to make the kind of truly authentic video that can generate referrals. No matter what stage of you’re at with your social media video, this is an episode you can’t afford to miss, so watch or listen, now!

If you haven’t heard the name Betty Graham, you need to brush up on your real estate history. For years she ran the world’s No. 1 luxury real estate office, Coldwell Banker Global Luxury, where she managed thousands of the highest producing agents in the business. This week, I’m honored to be talking with Betty about how she got started, her journey to the top, and her advice for every agent out there, whether they are running mega teams or just getting started. No matter what your goals are, Betty’s advice is sure to help you get there, so take my word for it and watch or listen, right now.  

This week, we’re going to take another dive back to last year’s Success Summit to talk about something that has only gotten more important since then – building a team.   Right now, the market demands more of you then you can possibly manage alone, so why do so many agents continue to struggle when the solution is right in front of them? You’re not going to want to miss this segment where I lay out the basics of what you need out of a team and the easiest (and cheapest) ways to get started.   And if this resonates with you (which, unless you already have a team, it should), you can’t afford to miss this this year’s Summit in Dallas, now less than a month away. Get your tickets, either virtual or in person, today.

Ever got news that throws you off your game at a critical moment? I have. And it sucks. But you’ve gotta pull yourself up and power through. Let me share with you how I handle this situation.

Social media features are always evolving. TikTok, Instagram, Facebook, YouTube… If you keep using these platforms the same way you have been for years, you may not even be taking advantage of them at all. That’s why this week, Jason Pantana is going to walk you through all the new (and even some yet unreleased) features and updates for the big 4 social media platforms. You’ll learn how to use TikTok like a natural, get the most out of Instagram, and impress all those people who though they were the social media experts. This is stuff you need to know, and it’s going to make your time spent on social a heck of a lot more fun, so don’t hesitate to watch, right now.

With this year’s Success Summit right around the corner, I want to take a look back to last year’s.   But first, I have a question. Do you own investment properties? And if you don’t, why not?   It doesn’t matter how old you are or what’s going on in the market, because when done correctly, the best time to invest is almost always right now. To prove this, check out my panel with Deborah Bly and Eric Eickhof. Deb began investing in her 50s and is already sitting on $3 million in equity. Eric was only 19 when he bought his first unit and now has over 670!   In this clip, Deb and Eric are going to show you that it doesn’t take a large upfront investment when you have the right formula.   Make sure to watch or listen. And if you’re one of the few people who will actually take immediate action on this advice, don’t miss your chance to sign up for next month’s Summit, either virtually or in-person, where we’ll be sharing the latest strategies for intelligent investing in our current market.

The market is shifting. “Recession” talk is everywhere you look. But the question is, what can you do to turn this obstacle into an opportunity for your real estate team? It starts with being the “play-caller” that your agents trust. Stephanie Younger has seen a few market shifts over the last 20 years, and during each one she’s continued to refine her playbook while expanding her team. I sat down with Stephanie to discuss what it takes to be a great leader in today’s market, the conversations you need to be having with your agents, and the conversations they need to be having with their clients. Watch this episode a few times until you have Stephanie’s scripts memorized. And if you like what she has to say, make sure to join us at next month’s Success Summit, where you’ll get Stephanie’s full “Lead Generation Playbook” for open houses, featuring her signature scripts and checklists which make the difference every time. There are still virtual and in-person tickets available, so don’t miss this opportunity!

Have you ever seen a fly banging itself against a windowpane? The fly believes that if it just keeps going, just bumps hard enough, it’ll get through. But you know that won’t happen… So why do we mimic this same strategy in our own lives? When we’re trying as hard as we can and are efforts aren’t working, what can we do? Find out, right here.  

So, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in the water. When it comes to social media, ANY social media, we need to play to the algorithm and that means this: Interaction = Visibility. And interaction comes down to three “Ps” that you need to always be thinking about on social. Jason Pantana is going to walk you through what they are, why they matter, and how you can take advantage of them. Working the algorithm is the foundation of the game, so make sure that you watch or listen to this one first, and afterwards, check out this episode if you haven’t already, to see what kind of content you want to be using.

Have you ever felt like you were stuck with a certain number of Instagram followers and couldn’t move beyond? It’s kinda a big deal, because a steady rate of growth shows the world you’re an account worth following – and an agent worth working with. So how do you get unstuck? Jason Pantana knows just the way, and this week he’s going to give you three tips to ride the Instagram algorithm to massive exposure. If you’re looking to grow a following that will keep generating business even in today’s shifting market, this is the episode you need to watch. Make sure to check it out, now! Also… Be sure to attend Success Summit either in-person or virtually to gain access to a comprehensive Instagram Reels “Lead Generation Playbook” from an agent who’s killing it on Instagram in Las Vegas.

When it comes to real estate scripts, one size does NOT fit all. There are so many different prospecting situations you might find yourself in that one script just won’t cut it. You need winning real estate scripts for any occasion, and for that I know just the person to go to. Stephanie Younger is a $400-million producer whose team has already done a whopping 172 transactions so far this year. I sat down with Stephanie to role-play her proven scripts for four distinct situations – charity and networking events, open houses, door knocking, and past clients. If you’re looking to make your sales pitches feel like natural conversations, Stephanie’s words are exactly what you need. So, make sure you watch or listen, now! Also, if you like Stephanie’s approach, be sure to attend Success Summit, where you’ll get her entire “playbook” for successful open houses. It’s just one of 15 different Lead Generation Playbooks you’ll get when you attend!

What does it take to generate and manage consistent volume in MEGA high-end luxury real estate? If you ask Mala Sander, she’d say that consistency comes from systems. Mala learned about creating optimized systems during her 20-year career at IBM, but those systems needed some adjusting when she began selling super-lux properties in the Hamptons. This week, Mala shares with me what works and what doesn’t in her market and how you can systematize your success in the high end. You don’t need to be living in the Hamptons to find this stuff useful, so make sure to watch or listen, now.

Susan and Paul Kadilak are a powerhouse couple. Within a year of releasing their first video, their business shot up by 60%. Now they run a design and renovation business on top of their brokerage, and, oh yeah… they’ve even been nominated for an Emmy Award.   But no matter how much they have on their plate, they never sacrifice the quality of anything they do. So, how do they manage their time so effectively? Paul says it comes down to “staying in their lane,” which might mean something a lot different than you think.   I sat down with Paul and Susan to discuss what their authentic lane is, how anyone can find theirs, time management, and shooting Emmy-worthy videos.   Not only will you learn lots of great tips, but these two are also hilarious, so make sure to watch and leave us a comment.

What do you want? Do you want more money? Better relationships? A healthier body? You can have anything you want, but it has to be reflected in your actions. If your behaviors don’t change, neither does your situation

This week, I have something of really insane value for you. I sat down with Carolyn Young, a 30-year veteran of the business, to role play the listing presentation script she uses to convert about 95% of her opportunities.   And for context, she went on 200 listing appointments last year. This year, she’s on track for SIX MILLION dollars in commission.   Her strategy is this… Carolyn has 70 beautiful, laminated slides which she brings with her to every appointment. She goes over them one by one and has her script adjustments ready for any objection that could possibly arise.   This is an episode you MUST watch or listen to, so I suggest you do that, right now. But I want to give you a heads-up… You’re not going to get to see the slides here. You will, however, get to see them in Dallas at ourSummit event next month.   Carolyn will be doing an on-stage listing presentation complete with all 70 of her slides seen clearly on the big screen. She’ll handle the toughest objections and answer any questions you have. Believe me… you will not want to miss it. Reserve your spot at Summit today!

The most frequent question that I get asked as a coach is, “How do I get organized?” As a CEO, I get it. Keeping your team organized is difficult… if… you don’t have your tech stacks and standard operating procedures in order. This week, I talked with Jack Lehr and Sara Cain of Tru Advantage Team, and Dan Barnett of The Jill Biggs Group about what it really takes to stay organized as a leader, from onboarding and offboarding to the tech stacks they can’t live without. This is a great conversation that I think will provide you a lot of ease and clarity, so make sure you watch or listen.

We spend so much time thinking about what we need to do and how to do it. But every now and then we need to step back and ask “why” we’re working so hard. That’s what I want to talk to you about this week – the people and experiences that fill your heart with love – because at the end of the day, not much else really matters. Make sure to watch and then share what you’re grateful for in the comments.

When the headlines are spreading unwarranted fear, your No. 1 job is to be the trusted advisor for your community. It sure doesn’t hurt if this helps you generate referrals. But the way in which you advise your sphere makes a difference. David Caldwell has a process for getting one-on-one with the people in your network to alleviate the fear in your marketplace, nurture sellers years in the making, and, yes, generate referrals. This is possibly the most important thing you could be doing for your business, so make sure to check out my conversation with David, right here.  

There are plays that work in luxury real estate during good markets, plays that work in bad markets, and then there plays that work in ANY market. And isn’t it funny how the things that always work are often the simplest (though maybe not the easiest)? Ann Howarth is a Rockstar luxury agent in Ventura who has worked with her coach Marc Prestera to adapt market immune practices for generating consistent listings. I sat down with Ann and Marc to discuss the conversations to have, the words that work, and the plays to run no matter what the reports are saying. With the market the way it is, you’re going to want to watch or listen to this, right now.  

Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.   Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about: The best ways to introduce your kids to the real estate world Branding and marketing as a family Finding your ideal role in the company And when to pass the baton   If you’re interested in building up and passing down your business to the people you love, this is the episode to watch. Make sure you watch or listen, right here.

When the market makes an adjustment, it wouldn’t exactly make sense for us to keep on doing the same thing, would it? We need to adjust, too! In times like this, when I need to make an adjustment, I ask myself, “What decisions have I been putting off?” And when you think about the question, you might be surprised by the answer.

These days it seems like everyone is obsessed with content calendars, but I’ll let you in on a little secret… there’s something even better than a calendar and that’s a social media content plan. They might sound similar, but there are some key differences. That’s why this week, Jason Pantana is going to show you the benefits of doing away with a rigid calendar, then take you through the “three Cs” of creating your own social media content plan. By the end, you’ll have the tools to make a menu of branded quality content to choose from any time you need. It’s time to take the guessing out of what to post, so make sure you watch or listen, now.

I’ll just say right off the bat that this is not the episode to miss. Right here in the studio, I have 15 of the most effective mega team leaders from the U.S. and Canada. We’re talking signature listing attraction strategies and we’re talking them fast – 3 minutes or less, per person.   So, get a pen and paper, and a glass of wine, because you’re going to want to take notes. Oh, and if you’re listing on audio, you might want to pop over to the YouTube because these guys are a riot.

Emma Lefkowitz admits she’s made just about every mistake possible when building her real estate team. But it’s those experiences that have led her to putting together a powerhouse SEAL team with all the right systems for weathering any storm. She’s managed to adapt to changing and challenging markets, and that’s why this week I have Emma here to share her wisdom on growing, innovating, and managing an unstoppable machine of a team. If you’re seeing any gaps in your business, I’d make sure to watch or listen to this one, because it’s very possible Emma will have a solution for you.

You may have heard a story (or seen one play out in your life) of two nearly identical people with the exact same situation. But when they come to a fork in the road, one goes down the path of destruction, and the other goes down the path of improvement. But here is the kicker… They both chose their paths for the same reason… So, what made the difference? Watch the episode to find out!

The average days on market for listings is going up. This could mean that business is slowing down… or… it could be the perfect opportunity to make the most out of every listing! Because let’s be fair, you can’t fully leverage a listing that sells in a matter of hours. This week, Jason Pantana is going to show you six market channels that will help you use one listing to generate several more. Remember, a listing can either be just a sale or it can be a launch point for geometric growth. Make sure to watch or listen and drop a comment to let us know what you think!

Competition is tough out there for agents, sure… but consider what it’s like for buyers right now… Demand is high, inventory is low, and interest rates have interested buyers sitting on the fence. If you’re going to get them off that fence and into a home, you need to be working with the right knowledge and the right language. Lucky for you, I have Byron Lazine with me to give you some brilliant advice on educating your buyers about their wealth. Make sure to watch or listen, then start reconsidering your own special language you’re going to bring into conversations

Partnered listings… Why would you anyone want to take half commission on a transaction when they could go for the whole things? Well, what if it meant way more transactions and your ticket into the world of super high-end luxury real estate? This week I talked with actor, theater director, and superstar NYC realtor Randy Baruh about how he used partnered listings and creative video to catapult into New York’s uber competitive luxury market. You could say he’s a pretty impressive guy, but what really stands out about Randy (and you’ll see this when you watch) is how humble, willing to learn, and full of joy he is. This is a lot of fun, so if you’re listening to the audio make sure to check out the video afterwards – this guy’s smile is contagious. And as always, please like and subscribe, because as Randy will show you, supporting others goes a long way.

It’s been said, “When you stop growing, you start dying,” and with the market as tough as it is right now, those words are more relevant than ever.   That’s why this week I have mega team leaders Lindsey and DJ DellaSala and Mark Pattison in the studio to discuss engineering growth by finding and mentoring a Rockstar sales staff.   If you’re looking to scale your sales (which you should be), these are the folks you need to hear from. So, make sure to watch or listen, like, subscribe, and then go out and grow out!  

Marketing is a lot of work. You put all this effort into creating quality content, shooting informative videos, then you post it out there – and it’s disappeared before it even had time to breathe. But did you know that there are some marketing channels where posts age like fine wine? That’s right, your content will have a much longer shelf life if you know where to place it, and Jason Pantana is going to show you just that. Make sure to watch or listen. Also, please do me and Jason a big favor by liking and subscribing.  

When the competition heats up, so do the heads of everyone in the room. If someone directs their insecurities or frustrations at you, what do you do? Imagine they were offering you a flower instead of a dig. Do you have to take the flower? What happens if you don’t? Watch and find out…

Chris Heller is the Chief Real Estate Officer at OJO labs, my former affirmation partner, and author of one of my favorite books of the year, “Dominant Thoughts.”   I really can’t stress enough how important this book is for agents facing our current market. That’s why this week I’m talking with Chris about why he wrote it and how you can use the ideas it presents in your own life and business. It could change everything.   I recommend you watch or listen to this quick podcast, then read the book immediately – AND get some gift copies for people you know.

Last year Brian Ladd and his team closed over 200 transactions and did close to a quarter billion dollars in volume in an area of just 800 homes. Best part is… he only has a team of seven salespeople! Brian is like the Tom Brady of real estate – he knows exactly where to pass the ball in order to win the big game. I sat down with Brain to unpack why he chose this model of team, how he leads, and what kind of impact he’s making in his community. This is inspiring stuff for anyone at any stage of their business development, so I really recommend that you watch or listen, right now.

This week, I want to take a step back and ask how you’re doing with generating your listing leads. So… how’s it going? Is your pipeline full? If it’s not, Jason Pantana is going to give you four of the best tactics/channels for generating listings and show you how to use them. He’ll even tell you exactly what kinds of videos you should be creating and how these channels work. Make sure to watch or listen, and then go to YouTube and hit that subscribe button to support us so we can keep supporting you! (Thanks for recently pushing us over the 500k subscriber count! I truly appreciate you following along!)

Is your schedule so full that you don’t know how to keep up with it all? I know mine is jam packed constantly… by design. Why? Because you never know which phone call is going to be the one that changes your life, and I can give you proof of that. 

In this business, the agent of choice is the agent people know. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never met? Make them see you EVERYWHERE so it feels like they already know you! I’m talking about ad retargeting. The Wolfe of Real Estate, Erica Wolfe, has used this powerful strategy to skyrocket her business, save a ton of time, and build a wolf-like level of confidence. I sat down with Erica and Jason Pantana to talk about what ad retargeting is and how you can start using it today. If extra time, money, and confidence sound like something you might be interested in, make sure you watch or listen, right now.

If you don’t know Tim Smith, you should. He’s one of my personal clients serving the whole Coastal Orange County area, brought in over $803,000,000 in volume last year, AND he’s speaking at Summit this August. The guy is on FIRE, so he clearly knows a thing or two about what’s hot and what’s not in luxury real estate today. I sat down with Tim to talk about the state of the market, how to educate your clients to the fact that it’s the best time ever to buy, and where you should be focusing your energy. If you want to know about luxury, growing your volume, or being the best version of yourself, watch or listen to this episode, and then make sure you get a chance to see Tim at Summit in Dallas.

How many reasons have you heard for someone not wanting to sell their home? How many reasons have people had for going with other agents? People have tons of excuses, but YOU DON’T, because Phil Jones is here to give you Exactly What to Say. Phil is the author of that phenomenal book I’ve been raving about for months and also the keynote speaker at our upcoming Success Summit! You’re going to learn how to handle just about any objection, stand out on your website and in your marketing, and you’ll get to watch us do some crazy inspiring roleplays.  So, yeah… this is a must-watch or listen. And remember, this is only a taste of what Phil is going to be offering at Summit.

Failure is only as real as you make it. That’s not some corny line; it’s a fact. You can choose to see failure or choose to see feedback. When you choose feedback, failure isn’t even an option.

Did you know that four out of five of the top marketers across all industries said they’d rather give up SOCIAL MEDIA than email? Yeah… Because email works when you know how to work it. All it takes is knowing what to do – and what not to do – in order to send wildly successful mass email campaigns that people will want to be on the receiving end of. That’s why Jason Pantana is going to show you how to do (and not do) just that. Make sure to watch or listen, like, subscribe, and leave a comment on YouTube for Jason.

Everyone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions: What does “brand” actually mean? What is the difference between your brand and your marketing? What are the pillars of a successful brand story? Where does YOUR true brand come from?   To answer these and so many more questions, I sat down with two of the kings of branding, Marc Davison of 1000watt and Jason Pantana (maybe you recognize him?) for the ultimate deep dive into this essential subject.   If you’re looking to create, refine, or remodel your brand, this is the place to start, so make sure to watch or listen, right here.

Let’s not beat around the bush… We ARE in a recession. Maybe it’s not a housing recession, but this is no time to kick our feet up and take it easy. Getting more than our share of the market takes a dialed-in team with no weak links – and that takes some serious accountability. This week, I spoke with Lydia Gable about the importance of drive, the necessity of hard conversations, and how happy everyone can be when you find the right balance.   If you feel like your team could benefit from grinding a little harder, you’ll want to watch, listen, and share this fantastic advice.

It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.” Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her own cooking show that directly drives a ton of traffic to her real estate business. To compete at a top level, you need to tackle marketing from every angle with the most professional, impressive, unexpected pieces that anyone has to offer, and this week Oriana is going to show you the way. You’ll want to watch the video to get some visual ideas, and you can do that, right here.

Do you ever just have crappy days? If you do, I bet it comes back to one of five things that you either skipped or didn’t get enough of. I call these my MEDSS. We all need to take them, because when you get the right dose, every day is a great one.

Tough market, you say? No time to mess around, then. I have one, two, three, FOUR of the most amazing women in real estate here in the studio to help me answer the questions, “How do we get those buyers off the fence, and how do we do it faster?” Sarah Allen, Jen Dillard, Keri White, and Glennda Baker not only answer that question – they do it with enough precision to leave time to talk about (obviously) time management and even to give you a few video tips.

Canada… The land of hockey, poutine, polite manners, and brilliant real estate marketing innovation.   This week I have four of our gigantic neighbors’ top agents – Steven Kim, Sean Ryan, Janet Miller, and Brad McCallum – here to talk about their iconic marketing moments.   Besides just marketing, our friends also have some killer advice on setting boundaries, creating a work/life balance, and refining your sphere.   You’ll be ‘surry’ if you miss this one, so make sure to watch or listen, and then share it around to some friends.

What’s the point of putting so much time into social media if all it does is get you likes? The thing is… social media DOES NOT get you business unless you position it to. This week, Jason Pantana is going to show you how to do just that, by displaying your menu of services and using CTAs to invite business into your life. Speaking of CTAs, I could tell you all about them here, or I could tell you to watch or listen for yourself.

We all fall down sometimes, get into a mood or a creative drought. When things start to slow down, what is the fuel that gets you fired back up?

Phil Gerdes has always been a super-scaler, Rockstar agent. But this last December, Phil attended a particularly intense mastermind that changed his entire approach to video, branding, and communicating to his audience. As soon as he returned home, he called an emergency meeting with his entire team to tell them that everything was about to be different.   And the results have been extreme. His following has grown almost 50x what it was just a few months ago, and he’s become something of a local celebrity where fans approach him on the street. This week, Phil shares with me his secrets for building this kind of reputation and how you can replicate it.   The most amazing thing is his secret might almost seem like it has nothing to do with real estate at first. This is not one to miss, so watch or listen, right here, right now.

Do you run a team where your agents aren’t performing at a top level? Are you starting to build a team and aren’t certain of how to onboard your agents? The first thing you need is a coach. The second is to listen to the process Steve Rovithis uses. Steve runs one of the biggest “teamerages” in the country, with over 120 salespeople across four regions. It’s not surprising that Steve studied biology in college, because he has a fundamental understanding of how things grow, and this week he spoke with me about how to grow an army of happy, rich super-agents. If you’re interested in growth, implementing training, or working in a success-driven environment, you gotta check this one out, right here.

Most of the time, questions are just questions. You ask them when you want answers. But sometimes the way you choose to ask yourself a question is the answer itself. Could changing the tone of your questions change your life? It’s up to you.

We see ads everywhere, all the time, every day. Most of us feel like we’ve become immune to advertising… until suddenly we’re not. Why do some ads work on us while others become white noise? It’s not by accident. This week, Jason Pantana is going to take you through the different types of digital ads offered by Google and social media, then give you five strategies to fill the content of those ads and reach a wider audience. If you’d like to get better results from your digital advertising, make sure to watch or listen, now.

This week, we’re talking about a unique (and potentially more powerful) form of confidence. Dan Prud’Homme is a master salesman. He always said he only wanted to sell and had no interest in managing. But then something happened, and now Dan is running a super successful “teamerage” where he devotes all his energy to helping other agents discover their own power. I sat down with Dan expecting to talk about how to close more deals, and he definitely delivers that. But what he also delivers is a secret which goes way beyond making money. Dan’s advice has the potential to make you more confident, happy, and caring in every aspect of life by allowing you to connect with others on a deeper level. Listen to Dan’s voice and watch his face, and you’ll understand the truth behind what he says. I guarantee this one will make you smile, so check it out, right here.

Times are changing all over the country. In Austin, Texas, there are close to 15,000 licensed agents, and last year they all had to split an inventory of just around 900 homes. As you’d expect from this kind of market, the top 10% of agents rise to the top and close nearly all the deals. So, how do we get into the 10%, and even better – how do we stand out as the luxury agent of choice? Discussing this question with me is Monica Fabbio. We’re talking big money sales and how Monica is managing to double her sales in this tough market.

It’s a very special day at the Tom Ferry Podcast Experience. We have the geniuses behind HousingWire, Clayton Collins (CEO) and Sarah Wheeler (editor-in-chief) here to share their insights on the current market trends, so you can be the most informed agent in your market. We’re talking inventory, inflation, the best times to buy, the war in Ukraine, and so much more.   Gahh! I just want to tell you everything now! But that’s not close to possible. You’ll just have to watch or listen for yourself. Get ready to take notes, and maybe share some of these clips on your Instagram ;)  

What good has fear ever brought into your life? Fear holds us back from doing the things we love, the things we were born to do. Whenever I face a potentially frightening situation, I ask myself three questions. You should too.

Do I really need to give you yet another reason to concentrate your efforts on video marketing? How about this… Since Jeremy Knight started getting serious about video in 2019, he’s gotten his marketing expenses down to ZERO and pulled in 1.2 million dollars in GCI just last year. I guess you don’t need to spend money to make money… This week, I sat down with Jeremy to discuss some of the strategies he uses to make his videos stand out, drive engagement, and generate massive income. It all comes down to being the “content DJ” in his market – the one who spins the news. If you’re looking for a great example to emulate, you’ll want to watch or listen, right here.

Emily Terrell does it all; she’s a mother, powerbroker, real estate coach, and investor. Oddly enough, Emily sometimes refers to herself as the laziest agent in real estate, because she’s found a way to maximize her efficiency so that she can easily attract clients while spending time with her family.   It all comes down to her systems and long-term strategy. Emily doesn’t do anything without a purpose, and that means everything she does is directly connected to her brand. This week, I spoke with Emily about some of her strategies, including: Her tech solutions for video-first marketing Building your brand around your passions Balancing business with motherhood Getting started in investment properties   If you’re looking to be so effortlessly efficient that it might even feel lazy, you should watch or listen, right here.

Where does certainty come from? It’s not from the road you haven’t yet traveled. Certainty comes from where you’ve been and how you’re thinking, right now. You’re stronger than you were, because at some point you decided to embrace the challenge.

The obvious way to achieve success in real estate is to have a ton of experience and a huge network – basically, already be successful. The other way is to think smarter and get yourself off on the right footing. When your brand is strong enough, experience doesn’t matter. If you’re a new agent, Jason Pantana and I are going to give you the social media strategies you absolutely need to compete with the big fish in your market. And if you’re an established agent, you can go ahead and skip this, because you’re already doing all these things, right?... Right?... One more time – right?... You should all watch or listen to it. Ready, set, go!

We have Rockstar agent Doug Edrington back in the house, talking to me about LPMAMA! If you’re not familiar, it’s a set of talking points for covering all your bases when converting leads into clients. But this isn’t your mama’s LPMAMA. No, Doug’s made it cleaner, meaner, and added a bonus “S” at the end, which (just like an “S” at the end of most words) multiplies its potential. If now is your first time hearing about it, this is the best way to learn. And if you already know LPMAMA, Doug’s going to show it to you in a whole new way. So, no matter what your prior knowledge, this is one you’ll want to watch or listen to, right now!

You don’t just step into multi-million-dollar Beverly Hills listings and start making a fortune. First, you want to find the right mentor, perfect your conversion strategy, and find out what makes your marketing special. Basically, you want to be like Ben Belack. This week, I sat down with Ben and Jason Pantana to decode Ben’s powerful sales and marketing tactics, including some indispensable advice for using YouTube in a smarter way. If you’re looking to move up your price point, this might just be the perfect place to start. Listen or watch, right here.

Darin Marques was bartending when he decided to get into real estate back in 2009 – not exactly an easy time to get your start. But it didn’t take long until Darin was one of the top luxury agents in Las Vegas.   You could say that Darin knows a bit about thriving in a tough market, and this week he shared with me some of the ways he continues to beat the competition in this one, including: The necessity of a client-first mindset Taking care of your agents to increase their production The power of visualization Reciprocal giving   If someone says that morality can’t make you money, they’ve never met Darin. Do yourself a favor by watching or listening, and then do someone else a favor by sharing.

Greetings from the Mohegan Sun Hotel and Casino in beautiful Uncasville, Connecticut! I’m here with Super-Team, Byron Lazine and Nicole White. When Byron and Nicole met back in 2016, they recognized the rare opportunity for a mastermind partnership which couldn’t be passed up, even if it meant relocating and beginning a new team from day one. Good thing they did, because today they’re running multiple monster businesses, putting out several regular shows, and are continuing to scale at a ridiculous rate. This week, they shared with me what it takes to manage their time and operations, including: An impressive new agent training program Refining a common vision Understanding each other’s communication styles Byron and Nicole have a ton of practical wisdom to share, so watch or listen, right here. And if you haven’t seen their podcast, The Real Word, I highly recommend you check it out.

The greatest marketing medium which has ever existed in the history of the universe? Yeah, it’s video! It’s so powerful, so effective, and so… EASY to make mistakes with! This week, Jason Pantana is going to walk you through seven of the most common mistakes real estate agents make in their video content. And if you want advice on how to overcome these mistakes, I’ll tell you right here… Know about them and stop doing them! It’s that easy! Watch or listen, then leave a comment on YouTube with what you think is the biggest mistake.

What are the most important things that you can do to create your own success? I used to ask my mentors this question over and over again, and the answer was always the same. And guess what? It works

You may remember on last week’s Confidence & Conversion, Doug Edrington used the phrase “tactical winning and strategic losing.” This week, Doug and his longtime friend Malcolm Godwin are going to unpack exactly what that means and why strategic loses might sometimes beat out momentary wins when it comes to playing the long game. Doug and Malcolm each run multiple businesses with phenomenal success (Doug’s team has a whopping average of 42 transactions per agent) and on this Team Builders, they’re going to share some of their secrets for long-term scaling, including: The 3 things to look for in a business partner The biggest mistakes you can make when managing Strategies for creating ancillary services How to keep your employees happy and motivated Although this information is presented for multiple business owners, it’s equally essential to those with a single business or anyone who wants to be a better leader. So, no matter what stage you’re at, you’ll want to watch or listen, right here.

I’ll just say it: you’re not sending enough emails! I know what you’re thinking… “Nobody reads emails anymore!” But here’s the thing: When done correctly, email is actually one of the most effective marketing channels out there. This week, Jason Pantana is going to share a case study in which a specialized email strategy is generating up to 45 directly attributable listing leads every month! Then, he’s going to walk you through the process of how to write them, build them, and when to send them. You’re going to send emails anyway, so get the most out of them by using a proven strategy. Watch or listen, give the video a like if you feel so inclined, and let us know what other topics you’d like us to cover!

It’s still the beginning of Q2, still the time to look back at your Q1 and make strategies. If you keep doing the same thing over and over again, you’re going to keep getting the same results. So, take a look at your playbook. What does your effort get you?

Things are TOUGH out there right now. When the demand is this high, your average buyer is likely going to lose the first five properties they set their heart on. What can we do to make our offers stand apart from the rest? Helping me answer that question is one of the most productive agents in the entire industry, Doug Edrington. This week on Confidence & Conversion, Doug is going to offer you some advice on fostering trust, creating relationships with listing agents, and making each buyer offer a long-term victory, even if it doesn’t get accepted.    

Marketing yourself effectively takes a lot of time, thought, and hard work. It can seem like a real chore if you let it. But think of it this way… What if you were the editor of a magazine all about YOU? In it, you put everything you like, all your flavor and style, and pepper in some real estate just for good measure. This, my friends, might not be just a tactic for better marketing, but your ticket to the big leagues. I’ll let LA luxury realtor and LinkedIn sensation Marc Hernandez explain further, because believe me, you’re going to love watching him. Marc is so good at telling his story that you might not realize he’s teaching you how to tell yours. There are so many original tips and tricks to unpack here, but towards the end, pay attention to the way Marc incorporates the fundamentals. I want to know your thoughts on this, so drop me a comment on YouTube after you watch or listen.  

Let’s face it, social media can be exhausting. You got into real estate to sell houses, not be an Instagram star! There are so many now: Facebook, Instagram, YouTube, TikTok. And they are all STARVING for content. If you’re going to dominate social, you need to produce a huge amount of quality content in a short amount of time, so you can get on with your business. But I promise you, it’s worth it. That’s why Jason Pantana is here to show you just how easy it can be when you use four special types of posts. The few minutes it will take you to watch or listen will save you a lot of time and hassle in the long run.

True leaders don’t just happen. Being a leader comes from your character, your personal psychology, the rules you live your life by. It starts in your mind and translates to the world. I’ll tell you my rules, but one size doesn’t fit all. I want to hear YOUR rules. Let me know in the comments.

Growing up in poverty, Andy Dane Carter knew that if he was ever going to escape his situation and establish a legacy, he’d have to completely reinvent himself. Today, Andy has reinvented many times over, from a sommelier to running a marketing company, a real estate investor, a builder, and now an agent. This week, Andy joined me to discuss the journey of his career and how he’s become a powerhouse in his market in a record amount of time. Some of his secrets include: The crucial skill of communication in business and in life The superpower of investing with a legacy mindset Living a life of balance and gratitude Asking the right questions and always learning No matter what your specialty, I’d urge you to listen and learn from Andy’s example. Maybe even pass this episode along to some of your friends who aren’t in real estate, because as you’ll see, it’s never too late to get started.

Galen Callahan and Sergio Gonzalez have been married for 13 years, have five daughters together, and in the last five years they have built… you guessed it… FIVE different companies.  Where most people would be spinning out of control, Galen and Sergio have found a way to manage their businesses and their home life with ease and efficiency. On today’s episode of Team Builders, this dynamic duo shared with me some of their secrets, including: Pivoting when circumstances change Playing to each other’s strengths Installing management and creating the right culture for each company Outsourcing at work and home If you work directly with your spouse or have ever considered it, you’ll want to watch or listen to this advice, right here.

Have you ever made a promise to yourself that you truly believed in, only to break it a few weeks or months later? What caused you to give up? There are a million reasons to quit, but you only need one reason to keep going.

The federal government has made it mandatory that CRMs allow people to opt out of automatic text messages. There is nothing we can do about that, but also… why would we want to? Having people opt-out of our messages allows us to give more focused attention to the people who are actually interested. This week, I have Tom Toole on to share three tips for better communication with your leads. Stop wasting time chasing dead ends and put your energy where it matters. You’ll want to watch or listen, and stick around to the end for a bonus marketing tip which shows results.

Have you ever hit a rough patch where your offers just aren’t getting accepted? You were probably asking yourself what you did or said wrong, and the answer might be nothing. It’s because you didn’t trust the process! Jeff Mays coaches an agent who recently wrote 17 offers and got 16 accepted. How? By taking a breath, slowing down, and saying the right things at the right time. You can hit all the marks, but if you don’t hit them in order, you’re making everything harder for you and your client. You’ll want to watch…listen…follow…the…steps…  

It almost sounds like a fairy tale… A 19-year-old kid buys a dying business on credit, makes a profit on it, then uses all his earnings to invest in real estate. By the time he’s 33, he owns 700 units, lives a totally fulfilling life, and isn’t slowing down yet.   This is my man, Eric Eickhof. He might be young, but he’s wise, hungry, and as seasoned as anyone in the investment game. This week, I sat down with Eric to discuss how he got started in investment real estate and how you could too. We talk about: Opening deals through creative conversation What to look for when you decide to buy Mistakes Eric made along the way Growing your portfolio in a market being eaten up by hedge funds   This knowledge is invaluable to you, but when you boil it down, Eric’s main point here is to just act without fear. You’ll want to watch or listen immediately, and maybe even give this to your teenager or 20-something kids. 

Brian Olivard is real tall guy with a real big heart. He went to school to become a social worker, but his love for helping people soon turned to helping them get into the right home. Once he’d developed his own team, Brian set his sights to contributing on a bigger scale – by helping other agents build their own perfect teams.   If you are on the fence about expanding your business, maybe what you’re looking for is a guy like Brian to help you through the process. And if you’ve already built your perfect team and found that your strengths lie in coaching others to become leaders, hopefully this advice will inspire you to expand in new directions. No matter what stage you’re at, this episode will have you evaluating your greater purpose as you plan for your future. Watch or listen, now!

So, you’ve spent the time to get good at Instagram... You’ve built up your followers, are producing quality content every week, and are getting the views for it. Then why are you not seeing more results? Have you considered that you’re not directing people to contact you? You need to keep the door open and let the world know you’re ready to answer questions and do business. On this episode of This Week in Marketing, Jason Pantana is going to share with you five easy tips to turn your Instagram posts into lead generators. These five tips are so easy that after you watch or listen, I want you to open your Instagram and implement them all right away. It only takes a few minutes.

When you look at all the people you have in your life, who are the ones that move you forward? If you wrote down the names of everyone you know, then had to narrow this list down to just a handful of individuals who would support and encourage you to be your best self, who would they be? These are the people you should be spending more time with. Napoleon Hill called this the Mastermind Group, and said it was the #1 most neglected factor in success. Maybe it’s time to find yours.

Why would anyone need a full-service broker when they could just sell their home by themselves? Because that would be a bad idea! Going with a smart agent (like you) is the best decision they could possibly make to maximize their money. Need irrefutable proof? That’s what Tom Toole is here for. On this week’s Confidence & Conversation, Tom shares the market knowledge that will get sellers off the fence and how to use it with confidence. If you ever feel uncertain about objection handling or don’t know what to say in the moment, these six minutes of sales wisdom are for you. After you watch or listen, I’d get to tuning up your scripts right away!

It’s no secret that luxury real estate has changed. Properties that were once vacation homes are now becoming primaries. Homes are selling way before they even hit the market. With so many variables, how do you know your clients’ needs before they even do, attract business, and always stay steps ahead of the competition? Allow me to introduce you to Valen Lindner… This week, Valen is going to share with you her secrets to: Getting the inside scoop on luxury listings Making a name in the luxury market using what you already have Networking for referrals Having a lot of fun along the way WARNING: After watching or listening to this episode, you may be tempted to buy real estate in Park City, Utah. Valen’s wisdom is just that good… In this episode, we discuss… 3:48 – Where Valen was just 4 years ago 5:43 – Valen’s components for success 8:45 – Trusted advisor = Referrals 10:25 – The insider track 11:48 – Video, email, and everywhere 13:45 – Big luxury parties for networking 17:21 – Know what’s not being done and do it 20:52 – Skiing, snowboarding, and strategy 22:23 – Connect with Valen    

STOP complaining about a lack of inventory! I don’t want to hear it. We sold seven million homes in the U.S. last year, and things are only getting better. It’s time to focus on what you can control… And what can you control?   If you’re Jeff Mays, you could practically sell rain to the clouds. In this week’s episode of the Tom Ferry Podcast Experience, Jeff and I talk about strategies for open houses, circle dialing, and prospecting that make doing the hard work feel more like playing to win. You’ll learn: The 10 “Mays Knockout Questions” to use at open houses The secret ingredient to include in your mailer Super hacks for successful prospecting   And that’s just the start; we even cover proper posture! You’ll want to watch, listen, repeat.  

At only 37-years-old, Jen Dillard is running a team of 12 agents and is on track to do $100 million in volume by the end of this year. You could say her growth potential is unlimited, but Jen doesn’t actively recruit for her team… Instead, she concentrates on fostering a culture that attracts the exact people she’s looking for! In this episode of Team Builders, Jen is going to take you through how she built and maintains her thriving team, including: How she welcomes on people who aren’t already in real estate Finding purpose in mentoring The marketing powerhouse of social media Several things Jen wishes she’d known earlier This is not one to miss. Listen, watch, get to growing!

Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever platform they’re using. Having poor search optimization (beyond just the standard search engines) is like having a “CLOSED” sign hanging in your window. That’s why on today’s episode of This Week in Marketing, Jason Pantana is going to walk you through the three types of Search people use to find a real estate agent, why each is important, and how to optimize your presence on them. Watch or listen, follow the steps, and then check your analytics to see the results!

Life is always moving along smoothly until suddenly it isn’t. Some obstacle always seems to pop up to try to stop us.    When this happens, are you the person who gets stuck banging your head against it? Or are you the one who leans in, thinks sharp, and keeps moving?

What if I told you that you could convert 30% of your online leads with a two-step process that takes almost no time or effort? It’s hard to even talk about without giving it away. Luckily, Jeff Mays is here to give you this little slice of brilliance in just five minutes. In the time it takes you to ponder “How could I be more effective today?” you could have already watched or listened. No excuses on this one!

Imagine this problem: your personal wine cellar is getting so full that you need to find extra storage. The problems of a successful luxury agent, right?! Now, imagine if it was your love for wine that could be your ticket into the luxury market… But what if you don’t like wine? Use something else you love! This week, the always amazing Ian Batra walked me through how he got his business rolling in the world of luxury and how you could, too. Ian’s magic formula? Merge your world with the world of your clientele. He’ll show you how to: Build relationships by letting clients in on the secrets of realty Make use of his 5 tried and true pillars of marketing Make yourself known and trusted in your communities If you’re not currently working in luxury real estate or just getting started, you’ll want to watch or listen to Ian’s wisdom, now.  

Ivy Zelman needs no introduction. Zelman & Associates is one of the absolute best resources for the real estate industry data points that you need to give your clients extraordinary value and certainty in working with you.   On this episode of the Tom Ferry Podcast Experience, Ivy talks with me about interest rates, inflation, investors, finding the right time to buy a home, and SO MUCH MORE. She is such an incredible wealth of knowledge that you’ll want to listen to this one a few times over.   I recommend you come back with a pen to take notes, and then you might even want to send this to some of your clients… It might just be the education that gets them ready to make that move!

Why do you want a team? For Joy Metalios, it’s all about delivering 5-Star service to every single one of her clients, no matter how much she stands to gain on a sale. It’s about taking every job, seizing every opportunity to give more value, and enjoying the journey together. It might not be about the money for Joy, but she currently has a team of TWENTY-THREE PEOPLE who closed 140 transactions last year at an average sales price of $2.5 million. I’d say she’s doing something right. On this week’s Team Builders, I talked with Joy about how to find the right team for you and what the best ways to lead are once you have them. You won’t want to miss this!

What doesn’t kill you does NOT always make you stronger. What makes you stronger is how you REACT to these situations. Life has longer arms than you do, and when Life wants to box, you can’t play defense in hopes of not getting hit. You’re GETTING HIT. Is it going to be a miserable experience or the wakeup call you needed?

Most marketing channels are so oversaturated with content that you might be lucky if your posts are even seen before they disappear from the feed. Luckily, there are better ways to attract attention easily. The goal here is not to just have your content seen, but to make it work for you over time. On today’s episode of This Week in Marketing, Jason Pantana is going to show you three channels that will build your long-term internet presence. 

In markets like Orange County, California, high-dollar luxury real estate is flying fast. With this much competition, you need to move fast and make your offers stand out above all the rest. Enter Susan Piazza. This week on Confidence & Conversion, Susan lets me in on her three-step system which ensures that she almost always gets accepted on the first or second offer. I don’t know how long it took for her to discover such an effective system, but it’ll only take you a little over five minutes.

What does it take to work with celebrity clients, double your numbers in a year, provide massive value, and build a successful business in luxury real estate? It all starts with mindset and energy, and it’s hard to think of someone who displays this better than Joy Metalios. In this Luxury Code, Joy shares with me the secrets of her mental toughness and marketing tactics. You’ll be inspired to set bigger goals, accept crazy challenges, and hold yourself accountable. Stick around to the end of the show, where I challenge Joy to bet even bigger on herself. I have a feeling I’m going to lose some money on this bet!

14 years ago, Daniel Blackwell was living out of his car in the parking lot of his office. Today, Dan has closed over a billion dollars in sales and struck a name for himself as one of the sharpest agents in multifamily real estate. His secret? It’s not a secret! Dan has one of the most consistent and insightful video channels out there, and he’s always willing to share his knowledge with anyone looking for help—including you.    This week, I talked with Dan about: Making video that works for you Breaking into the apartment game A checklist for your renovations

Me and Alyssia Essig go way back. Over her 25 years in the business, she’s done it all, from working on her own, to leading teams, and now she’s teaching leadership as one of our coaches! This week, Alyssia is going to tell you the 5 vital steps to building a dream team that will grow your business. You’ll learn: The questions you need to ask before building a team How to hire – get someone who wants to do the things you hate! Choosing your team model and your business model And that’s only scratching the surface. Watch or listen to this 30-minute conversation to begin thinking bigger and taking the first steps towards building your perfect team.

You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to do this is with a geographical farm. Farming will not only boost your business, but when done right, could make you the most popular person in your community. I sat down with Monica Carr to discuss how she built her farm into what it is today and how you can build yours. Imagine having people line up to get on your mailing list! Watch or listen, and you’ll understand why any consumer would be thrilled in live in Monica’s farm and take part in her community events. 

If change never stops, then why do we resist it? Why do we struggle with things beyond our control instead of using them to find our own greatness? I want to challenge you to take a look at the way that you adapt to the new. Where could you see an opportunity instead of an obstacle?  

Austin is booming right now, and with a huge number of these buyers relocating from another state, it takes a superstar agent like Khani Zulu to make them feel comfortable and confident getting into their new homes. Khani has a brilliant process which includes specialized questionnaires, getting the most out of technology, and maximizing her time with relocation buyers. But it’s her unique philosophy of viewing every transaction through the eyes of an investor that I think will make this brief interview the most enlightening eleven minutes of your day. 

Michael Franco began his career in NYC as a lawyer, but his love for the city soon turned to a love for luxury real estate. In record time, Michael became a power broker in the New York luxury market, and this week, he shares some of his secrets for breaking into high-dollar listings and thriving at the top. A little hint: leveraging sales, self-promotion, and market knowledge!  

The only constant is change. And right now, the real estate industry is seemingly on the cusp of a whole new territory when it comes to blockchain, crypto, and NFTs. Here’s the thing – I’m not predicting a major shift anytime soon, but I do want you to be informed and prepared. The longer you wait to familiarize yourself with these innovations, the harder it will be to play catch-up. So I’ve asked Propy founder Natalia Karayaneva to join me on today’s episode of the Tom Ferry Podcast Experience to give you insight into how people are using these tools and the future impact they may have on our industry. Avoid this one at your own risk... you never know when someone might approach you about buying real estate with crypto gains, and I don’t want you to miss out on that opportunity.

With high enough standards, you don’t need a mega team to create mega results. Teresa Cowart leads a team in Savannah, GA, where her 17 agents averaged 47 closed transactions in 2021! And she joins me on today’s episode of Team Builders to reveal how they do it. From accountability and production standards to the importance of tracking and measuring, Teresa shares her experience and insight into how to run a highly efficient team.

Challenges are going to arise. People are going to leave. Clients are going to ghost you. When these things happen, do you take it personally and let it derail you? Or do you stay on your path and keep moving forward? Let’s agree to respect the journey people are on... and remain focused on your own.

There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you. In just 13 minutes, Jason Pantana breaks down five real estate video avatars to help you determine the ideal video style you should adopt.

Circle dialing and calling your past clients don’t really have anything to do with each other. Except one thing: They’re both highly effective prospecting strategies to use today. On today’s episode of Confidence & Conversion, I continue my conversation with Tom Toole and we role play scripts and dialogues for both of these strategies. Tom also talks about the importance of staying on top of market conditions and three ways he stays dialed into what’s happening on a regular basis. All of that is packed into just 10 minutes... don’t miss it!

“Brokers are a dime a dozen. Even at the luxury level, they’re everywhere. If you can’t differentiate yourself and have a confident conversation with buyers and sellers about what’s really going on... you’re dead in the water.” Sage advice from Kirsten Jordan, longtime New York real estate professional and the first female agent cast on Million Dollar Listing New York. She joins me on today’s episode of Luxury Code to share even more great insights, including: How she embraced an empowering persona – even BEFORE being cast on MDLNY Her 3 keys to success in luxury real estate Marketing tactics today’s high-end sellers demand And lots more! Be sure to follow Kirsten’s advice on the shift she made to never limit herself, and I guarantee you’ll achieve your own path to success.

Every year, real estate consultants T3 Sixty release the Swanepoel Trends Report, tackling some of the most relevant topics concerning our industry. With the recent release of the 2022 report, I asked T3 Sixty’s president Jack Miller to join me on today’s episode of the Tom Ferry Podcast Experience to discuss all 9 trends they’ve identified. We cover everything from what the industry might look like in five years, to why the demand for housing isn’t decreasing anytime soon, to the impact of tech and emerging players in residential real estate. If you want to be in the know and be able to speak intelligently about where our industry is headed, I strongly suggest you don’t miss this one!

As team leader of Arizona-statewide real estate group The Laughton Team, George Laughton oversees approximately 150 agents closing 3000 transactions annually for a total of 1 billion dollars in volume. So he knows what it takes to successfully build a powerhouse real estate team. But today’s episode of Team Builders isn’t only for those building mega teams. I also got inside George’s thought process for anyone looking to start growing a team from scratch. Whether you’re looking to take that first step or already managing a team, George’s insights are too valuable to miss. Make sure you watch or listen to this one!

“Best hairstylist near me.” “Great sushi near me.” “Reliable plumber near me.” Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next search for “Best real estate agent near me.” That’s why your Google Business Profile (GBP) is so important, and today’s This Week in Marketing is devoted to helping you make the most of yours. Let me and Jason Pantana make sense of it all and walk you through some key tips to win more local business through the power of Google search. Also be sure to download this free resource, The Real Estate Guide to Google Ranking Success.

Throughout history, ambitious people have been able to shatter glass ceilings and achieve more than ever thought possible. Why? Because they were obsessed. They were fully committed to their goals and stopped at nothing to achieve them. I know you have a similar ambition within you. So... what’s your four-minute mile?

Many homeowners today are scared to move because all they hear is how difficult it is to buy a house, and they feel like they’ll be stranded with nowhere to live if they sell. Tom Toole is here to dispel that notion. I asked him to join me on today’s Confidence & Conversion to talk about some of the objection handlers every agent needs in today’s competitive market. It’s always enlightening to role play with Tom Toole. The guy works on his scripts and it’s obvious. Watch this episode to learn the important scripts to overcome those consumer fears.

Gary Gold has sold some of the top, record-breaking luxury properties in Greater Los Angeles –The Playboy Mansion, The Hearst Estate, The Chartwell Estate, and more – and for good reason! As you’ll see on today’s Luxury Code, Gary doesn’t just cross his fingers and hope he’s able to land these high-profile listings. He has a detailed 10-point system that he follows, and it sets him apart from the competition. Would you like to know those 10 steps? Then listen to or watch today’s part 1 of this revelatory interview!

Do you want to win bad enough? Tim Grover knows what it takes to win. He’s seen it in his career training superstar athletes like Michael Jordan, Kobe Bryant, Charles Barkley and many others. Today he’s an author and business consultant, and I had the good fortune to present him as a keynote speaker to our coaching members at last week’s Elite Retreat in Las Vegas. We also took the time to sit down for today’s podcast, where he rips the band-aid off the realities of tapping into the greatness within you, winning, and doing it all again after you reach that pinnacle. Believe me... you don’t want to miss this one.

Last week’s part one gave you a taste of DJ & Lindsey DellaSala’s amazing success over the last five years, going from 84 annual transactions to more than 2,600! Today we wrap up this stimulating conversation by diving deep into: Effective lead generation systems The most important indicators DJ & Lindsey track and measure How their coaching pays for itself What it’s like working with a spouse – and mistakes to avoid If you’re serious about building a mega team, there aren’t many better models than DJ and Lindsey. Watch this episode and use this info as your “cheat code” to success!

Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences. On today’s episode of This Week in Marketing, our resident expert Jason Pantana will walk you through the step-by-step process of creating a Reels ad. Don’t miss this information-packed, 13-minute tutorial.

How many times in 2021 did you put your blinders on and absolutely slay the day? How many times can you do it in 2022? Here’s the thing: When you gain the mental toughness to do that over and over again, you’ll experience geometric growth in your business. Check out my important message in today’s Mindset Monday.

It pretty much goes without saying that most agents prefer working with sellers over buyers. But it’s not unanimous... as long as Alyssia Essig is in the game. You see, Alyssia has figured out how to overcome all those tired tropes about buyers. And in the process, she’s opened up a whole new world of possibility for herself and her team. She joins me on today’s Confidence & Conversion to discuss and debate her unusual but effective methodology, including: Why her long-form buyer consultation is so effective The 3 topics she covers in every presentation A huge, often-overlooked financial benefit to working with buyers And much, much more. If you have an open mind, you owe it to yourself to watch or listen to this 22-minute conversation.  

Lauren Grauman, Jon Grauman, and Steven Cohen return with tons more insight into the luxury real estate market in part two of this two-part Luxury Code. From all three of these Rockstar agents, you’ll sense their genuine commitment to better serve their clients AND live more fulfilling lives in the process. Along the way we unpack: How to surprise and delight at the luxury level Fundamentals for success when starting out in luxury real estate The undeniable importance of authenticity, and much more! Don’t miss this thoughtful advice from three of the best in the business!

Real estate consultant and blogger Rob Hahn is never short of opinions. He’s worked with some of the largest firms in the industry, and oftentimes his “takes” turn controversial because he speaks his mind and says what people need to hear, not what they want to hear. So you know we’re in for a good time on today’s podcast episode. Sit in on this lively conversation with Rob where we discuss: • Which millennial stereotypes are real when it comes to real estate? • Existential threats to the future of agents • Rob’s confidence that sellers will eventually stop paying for buyer agency • Product skills needed by the Agent of the Future Oh, and we stop talking long enough to let Jason Pantana chime in a couple times, too! ;-)

In 2016, DJ & Lindsey DellaSala’s “The DJ & Lindsey Team” closed 84 transactions in their Northeast Florida marketplace. That’s an extremely impressive year. But DJ & Lindsey weren’t content. They saw more untapped potential. So they started putting systems in place to go after it. They nearly doubled their production in 2017, and their numbers have increased exponentially since then. Here’s proof: In 2021, they closed 2,687 transactions with another 470 pending! So it’s clear they’ve unlocked the secrets to scaling their team, and they join me on today’s Team Builders to reveal it all. Don’t miss part 1 of this revealing two-part episode!

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if... ...You found a way to build near-instant authority in your market. ...Homeowners never questioned what you’ll do to market their house. ...Consumers recognize the value you bring before you even meet with them. Calgary Rockstar agent Brad McCallum has this all figured out. With less than three years in real estate, he’s already totally dominating Calgary’s luxury market. How did he achieve so much so quickly? One word: Video. Watch today’s episode of This Week in Marketing to learn: The intentional “alter ego” Brad adopted to succeed in long-form video Why you should never have 8 seconds without any people or narration in your video The benefit Brad sees in editing his own videos A simple video CTA to drive subscriber growth, and so much more This guy gets it! Don’t miss this one.

Premier athletes perform at the top of their game for six, seven months, max... and then they get an entire “off-season” to rebuild and recover. A businessperson like yourself doesn’t get that luxury, so it’s up to you to make a conscious effort to let your body recover. Burnout is real my friend, and if you don’t stop to recharge your energy, your health, and your focus every once in a while, you’re definitely not performing at the top of your game. Am I talking to you?

What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio? YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what. On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the importance of authenticity, marketing tips and more! Whether you’re a luxury agent looking for tips or you aspire to break into luxury real estate, be sure to join us for part one of this two-part episode.

If there’s one takeaway from today’s Tom Ferry Podcast Experience video roundtable, it’s this: The only way to get better at video is to start, put them out there and do better next time. That’s how you learn. But if you’re not even trying, you’ll never grow and you’ll miss out on massive exposure possible through video marketing. So I assembled four video Rockstars – Katie Day of Houston, TX, Steven Kim of Toronto, ON, Erica Wolfe of Palm Beach County, FL, and David Caldwell from the suburbs of Portland, OR – for today’s episode, and what I love about these four is that they all do very different things with video. Which, in itself, makes a great point – be your authentic self on video and you will succeed! Watch or listen for their insightful tips and tricks, plus a list of “must see” videos from some of our industry’s best.

On today’s Team Builders, I’m excited to continue my conversation with Lisa Chinatti and Tom Toole, talking all things recruiting, retention, culture building and more. In part two, we cover: How to systematize retention Tips for responding to adversity Culture and community building Creating agents who aren’t “portal-reliant” And much more!

The world is speeding up and competition is increasing every day. What are you doing to stay ahead of that curve? Because here’s what I know – doing the same-ol’ things you did in 2021 will actually reap fewer rewards in 2022. It’s time to decide what you’ll add to your skills, offerings, actions, effort to make 2022 truly extraordinary.

Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself How to create that all-important hook at the beginning of your videos The best video tips for 2022 Why “the scariest place is in your own head” Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

Houston agent Katie Day won a coaching call with me in 2018. At the time, she was in just her second full year in real estate... and on track to sell 87 homes! My advice was simple – hire another agent and start building your team immediately. She ran with that advice and now three years later, she and her MOVEMETOTX team finished 2021 with 200 closed and pending transactions... and Katie’s goal is to double that number in 2022! So I asked her to join me on today’s podcast to shed some light on how she: Quickly achieved success when she started in real estate sales Found the right people to grow her team Onboarded those people successfully Overcame mistakes made in the process And so much more! If you’re a new agent with big ambitions or anyone looking to grow a team, I know you’ll find value in Katie’s wisdom.

“They don’t leave the company. They leave the leader.” Lisa Chinatti shared these honest words of wisdom on today’s episode of Team Builders. And she would know. Both she and Tom Toole have endured the pain of losing a large portion of their sales teams at one point in their careers, but they’ve each learned from that experience and emerged stronger as a result. I’m excited to welcome both Lisa and Tom to Team Builders for an honest conversation about all things recruiting, retention, and finding that delicate balance that keeps people happy and on your team. They had so much valuable insight to share, this is just part 1 of 2. Don’t miss it!

“In two years, you’re gonna wish you did this two years ago.” That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay. For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy. In part one of this two-part episode, we tackle: Are you too late to join now? (The quote above should answer this.) Tips on getting started and finding your voice How short-form video can replace phone prospecting, and much more! Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

In today’s fast-moving world, relevance is critical. But gaining – and retaining – relevance requires effort. Is it time to reinvent who you are and what you have to offer? Find out in this week’s Mindset Monday.

Welcome to Confidence & Conversion! This show is all about feeding you ideas and dialogues so you can conduct more productive conversations with prospects. On this premiere episode, super coach Jeff Mays joins me to discuss how to use the announced mortgage interest rate hikes to your advantage to get potential sellers off the fence and on the market. We share some tips on how to have this conversation and dialogues to use, do some role playing, and talk about what matters most to homeowners today – all in just 10 minutes!

Welcome to the debut episode of Luxury Code! I can’t think of many better guests for a show all about luxury real estate than my longtime friend and client, Beverly Hills luxury expert Christophe Choo. And he shared so many rich insights, one episode wasn’t enough. So in part one of this two-part premiere, Christophe opens up to discuss: His origin story and how he broke into luxury real estate The mindset required to succeed in high end real estate The lengths he goes to when preparing for listing presentations Networking tips and more! He also shares a warning for those who see big commissions and think it’s all too easy.

News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix. At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more. Whether you’re a video veteran or still too shy to get in front of the camera, this advice from Phil Gerdes, David Caldwell, Erica Wolfe, Jeremy Knight, Chris Kwon, Christophe Choo, Brad McCallum, Tim Macy, and Ray Ellen will help you get started, build a following and start seeing powerful results.

When building a business, you’re going to make mistakes. It’s how you learn. On today’s premiere episode of Team Builders, I’ve got two Rockstar team leaders willing to share both the highs and lows of building their team – Doug Edrington of Berkshire Hathaway HomeServices J Douglas Properties in Chattanooga, TN and Matt Curtis of Matt Curtis Real Estate in Huntsville, AL. We start out talking about mistakes made and cover some of the things you just don’t think about when you’re starting a team... things that later come back to bite you. We also talk about: Figuring out your “sweet spot” Creating the right company culture How to deal with agents leaving or getting let go Branding and lead gen tactics – what’s working now The most profitable lead source You also won’t want to miss Doug’s story about how he learned a competing brokerage was using his videos to train their agents! Check out episode 1 and sound off in the comments to let me know what you want to see in future episodes.

A new year often brings new laws on the books, but that’s not what I’m talking about today. I’m talking about what rules you’ll establish to make 2022 your best year ever ­– both personally and professionally. The beautiful thing about being an entrepreneur is that YOU get to decide.

Our newest show, “This Week in Marketing” launches with a doozy of a guest... If you don’t recognize the name Eric Simon, you surely know him as The Broke Agent. Eric launched The Broke Agent Instagram account six years ago and has since amassed more than 330,000 followers – all with his playful jabs at the struggles and realities of working in the real estate industry. But today, Eric is here to talk seriously about social media. We’re also joined by marketing expert Jason Pantana and our own social media manager Courtney Gracia for a roundtable discussion about: How to grow your reach organically The importance of “getting your hands dirty” Where and how to find inspiration and creativity The biggest mistakes agents make on social media 3 things that make you technologically relevant And so much more! Don’t miss this chance to get the tips you need to grow your follower count and build your brand on social.

Imagine not needing to make calls because your video content is attracting so many clients. While it might seem like a pipe dream to some, it’s the reality for the video Rockstars on today’s podcast. When we recently invited a handful of agents to the Dallas office for a video mastermind, they shared just about everything you need to know about how to succeed with real estate video marketing: How and when they create their content What and when they post The exponential reach of video that many agents overlook Tips on how to communicate on video The critical importance of authenticity Why shooting video is like working out They also open up about their initial fears – you’ll be surprised at how many of these people who seem so natural in front of the camera once had the same fears that prevent agents from using video to its full potential. Our own marketing expert Jason Pantana hosts this fascinating roundtable discussion featuring Phil Gerdes, David Caldwell, Glennda Baker, Ray Ellen, Katie Day, Steven Kim, Zachary Foust, and Chris Kwon. Get your note pad ready and listen up!

Ever find yourself saying, “Just a few more revisions and we can finally release this.” And then... you get busy and it never happens. And nothing changes because you aren’t getting your content, your videos, or your ads out to the world. Watch today’s Mindset Monday for an important message and make it a rallying cry to get more done throughout 2022.

Surviving in this industry – let alone thriving – isn’t easy. But it always helps when you can learn from those who’ve gone before you. Huntington Beach, CA agent Gantry Wilson was the first person to join Tom Ferry coaching when I started this company many years ago. (Fun fact: He’s also the only person named “Gantry” in NAR’s entire roster!) Since that time, he’s been through all the cycles of this industry. He’s experienced extreme highs and low lows, and now he’s finishing his best year ever! On today’s podcast, he discusses both sides of that equation openly and honestly. He also shares tons of great advice for agents at any stage of their career. And in return, I have a few “carefrontational” bits of advice for him and actions I see he could be taking. If you want some great tips for your business – AND you want to see the kind of real, give-and-take relationship that can be formed through coaching – you won’t want to miss today’s podcast. I know you’ll relate to Gantry’s journey and learn from his success.

Let’s be real... Heading into 2023, you don’t want to feel stuck in the same place you are now. You want to improve yourself in 2022. So how do you make changes so you have more to offer and can create the life you desire? The answer is in today’s Mindset Monday.

Ever meet someone so smart that you feel smarter just being in their presence? That’s Chris Voss for me. I’ve read his book, watched his videos, had him on my podcast, he’s spoken at our events... and I still can’t get enough of the guy! So I asked him to return to the podcast and once again he had all the right answers to some of the burning questions in today’s real estate marketplace. Among the advice he shared: How to avoid cutting your commission How to make your buyers’ offers stand out today’s competitive market How to overcome buyer fatigue Why “no” is better than “yes” and 5 easy phrases to flip your script And so much more... You’re gonna want to listen to this one several times!

Hear me out... what if in 2022 you spent most of your time in the zone, doing what you do best, and making a serious impact in the process? It’s possible. But it requires reimagining the highest and best use of your time. If you want to truly move the needle over the next 12 months, I strongly encourage you to figure out how to make that happen – in all aspects of your life.

Do you ever feel like you’re surrounded by idiots? Or setbacks?  Today’s guest on the Tom Ferry Podcast Experience not only knows those feelings, he’s written extensively about them. Author Thomas Erikson has published “Surrounded By Idiots” as well as “Surrounded By Setbacks,” and he joins myself and my co-host for the week, business coach Pamela Jackson for a stimulating conversation.  When you realize the personality tendencies Thomas conveys in his books, you can better communicate with people, better cope with setbacks, and live a more successful and fulfilling life.

Anyone you want to emulate or anything you want to learn... the information is all out there in books, on podcasts, on YouTube, or in person. And that exposure can be magical, transforming both your confidence and your results. So my question for you today is this – who are you studying? Whatever you want in life, seek out the knowledge to show you how to achieve it.

When you work in a relationship business like real estate, it’s critical to understand why you sometimes interpret something completely different than the next person... Because your brain is constantly filtering all input through YOUR individual reference points. Noted therapist John Jolliffe returns for part two of my interview on today’s Tom Ferry Podcast Experience. We cover this topic and more in this can’t-miss episode: Why we all seek external validation – and what to do about it Is your confidence hurting you or helping you? (Yes, it works both ways.) The importance of looking inward to mend fractured relationships And so much more!

Confidence and mindset – how you view the world – often go hand in hand. And right now, huge opportunities exist for those confident enough to pursue them. What are you really confident about heading into 2022?

Agents consistently make a major mistake in their eagerness to impress potential clients. And it’s common human nature, says noted therapist John Jolliffe. John is my guest on today’s Tom Ferry Podcast Experience, and in part one of this fascinating two-part interview, we discuss: How to overcome the “big mistake” mentioned above Your role in improving your partnerships and relationships The key to success in virtually ANY endeavor Why you should accentuate the negative And much more... Don’t miss this one!

When pursuing a goal, literally nothing matters except for one thing – taking action. Not your past. Not whatever situation you’re in right now. Not the limiting beliefs floating around in your head. It’s simply about looking forward, deciding what you want, and taking action to get there.

Can you tell me who your first sales are in 2022? If the answer is no, it’s time to wake your ass up and get to work.  It’s been a frothy 21 months in the real estate industry. More agents are making a million dollars a year than ever before. On the other hand, 40% of agents have not closed a transaction in the past 12 months.  It all comes down to this: who’s in your pipeline? If you’re not constantly moving contacts to the top of your sales funnel, you’re missing out on those opportunities to help someone buy or sell real estate so you can get paid.  In this week’s Tom Ferry Podcast Experience, we’ll tackle these 4 actions you need to take before 2022: Reactivate your past clients. Identify your top lead sources. Identify your top marketing plays. Make time to make it happen.

What’s Your End Game? | Mindset Monday   If your life was as good as it possibly could be... then what? It’s time for you to fill in that blank. Far too many agents grind away day in and day out – without any real destination in mind. Or any real definition of what success actually means. Don’t let yourself be one of them anymore.

We’ve seen the numbers: The top 25% of agents are doing 73% of the business, and 43% of agents haven’t even sold a house in the last 12 months. So, where do YOU stand? You’ve got 30 days left to push hard, because 2022 is gonna be an interesting year. If you’re in need of some expert scripts and sales strategies that move the needle, you’re in luck. This week, I’ve invited my friend, master Realtor, sales manager, and top coach Jeff Mays on the Tom Ferry Podcast Experience. We’ll cover everything from running a team, to interest rates, working with first-time buyers, and strategies for pricing, commission and closings. Hear our favorite scripts and watch us roleplay!

When only five percent of the world’s population sets goals for themselves, it’s obvious that far too many people are just blowing in the wind. Whether it’s financial goals, health goals, relationship objectives or something else entirely, NOW is the time for you to decide what you want and get after it.

Teams are the future – there’s no getting around it. But you’ve got to start thinking strategically about the long game BEFORE you build – and hire. Ask yourself: what am I really looking to achieve? It’s great to have that big team picture on the fridge but if you’re not making any money, what are you doing? This week on the Tom Ferry Podcast Experience, I’ve invited Linsey Ehle, industry expert and former coach, on the show to talk about how she built her team and the mistakes she made early on. Get her advice for team-building, market insights, thoughts on social media and hear our predictions for the next 10 years in the real estate industry. Let’s go!

In today’s Mindset Monday, I propose what should be a simple challenge to make you feel good, increase your focus on what’s truly important, and eliminate negativity and stress from your life. You just have to give up one thing for 30 days. Think you can do it? Watch the video to find out what it is.

Guess what? I WANT you to win. But if you can’t articulate the ins and outs of your business, you can’t achieve massive success. Magic happens when you have clarity around what you’re building and where you’re going. So ask yourself, what do you really want? If you want to be successful and scale your business, then stick around. This week on the Tom Ferry Podcast Experience, I’m going to ask you the 6 questions I ask every founder and business owner. We’re gonna go deep so you can go far. Our 1:1 coaching session starts now!

Clarity counts. The more clearly you can communicate who you are, what you do, and who you do it for, the more you’ll differentiate yourself from the competition and attract new business. Today’s Mindset Monday asks an important question: Are you crystal clear about what makes you different?

Are you looking for new tools to add to your toolbox? Today’s conversation is packed with hacks and proven plays from some of the top agents in the business.   This week on the Tom Ferry Podcast Experience, I’ve invited coaches and clients to share their very best ideas to help you make more money, sell more houses, get more customer satisfaction, get more joy from your business and ultimately, achieve the kind of breakthrough results you want. In part 2 of this episode, you’ll hear from Matt Barre, Mary Jett, Patrick Ferry, Jill Biggs, Brian Eliel, Tim Lamb, Frank Hereda, Paul Sanford and even more of our incredible coaches and clients. Get their strategies for non-owner occupieds, letters, referrals and more!

Are you perfect? Without any flaws or deficiencies? Utterly impossible to improve upon? Of course not. So why do you hold yourself to a ridiculous standard of perfection before shooting that video, mailing that flier, or picking up the phone to make your calls? It’s time to stop striving for unattainable perfection and start getting things DONE!

What does it take to be a great agent? More often than not, it’s running proven plays with that work.  This week on the Tom Ferry Podcast Experience, some of our coaches and clients joined me to share their best ideas to help you make more money, sell more houses, get more customer satisfaction, get more joy from your business and ultimately achieve the kind of breakthrough results you want. In part 1 of this episode, you’ll hear from Carrie Craig, Robert Mack, Keri Emery and even more of our incredible coaches. Get their strategies for roleplay, case studies and relationship building and more!

Want a surefire way to create degree of separation between yourself and everyone who is coasting to the finish of 2021? Then go all in for the next 74 days. That’s how many days are left in 2021... and it’s entirely up to you what you can accomplish in that time. What will you commit to?

Like it or not, we live in a video-first world. So how do you get past your fears and start creating dynamic content? The fact is this: you’re gonna screw up but the time to start is right now. Your videos don’t need to be highly-produced to gain momentum or attract leads.  This week on the Tom Ferry Podcast Experience, I’ve invited coaches David Caldwell and Patrick Ferry on the show to talk about their hacks for creating success with YouTube – fast. Find out why it’s worth it to put money behind video content and get their top SEO strategies to generate more business. 

You can have all the greatest ideas in the world... but without acting on them, they’re worthless. That’s why action means everything to the success or failure of your business. Are you taking action each and every day to master your craft?

In today’s market, home buyers and sellers are seeking out only the best agents in the business. Are you one of them? Where do you rank? Ambition matters and top agents are the ones who DECIDED to be there. They kick ass and make it happen every single day. This week on the Tom Ferry Podcast Experience we’re talking about the power of ambition, dreams and discipline. Get my insights into today’s market and find out how to push past slumps and step into greatness.

You have an important decision to make each and every Monday morning. And it all depends on the mindset you choose when looking at the week ahead. Are you putting yourself at a disadvantage from the start or heading into each week determined to seize the day?

Whether you’re a new agent or a team lead: you’ve gotta have a vision. And when you share that vision—with your team, your clients, friends and family—great things happen. This week I’m answering your questions covering everything from how to inspire your team to storytelling strategies.    Get my 3 hacks for new agents and find out how leading from a place of service can motivate your team to achieve their goals. 

Guess what? The tasks you’re resisting right now aren’t as difficult as you’re making them out to be. And they’re weighing on you and dragging you down. It’s time to close that loop and move forward powerfully. Watch today’s Mindset Monday and then resolve to attack the resistance.

Are you waiting to achieve success to be who you truly want to be? Why wait? Be that person starting today and watch what happens. Find out what I mean in today’s Mindset Monday.

Engagement-Boosting Social Media Strategies from My Own Social Media Manager Are you overwhelmed and under planned when it comes to your social media? Well guess what: that’s no excuse. My guest on today’s Tom Ferry Podcast Experience says you don’t need to be a social media expert to start seeing success – our own Social Media Manager, Courtney Gracia! Courtney believes that even busy real estate agents can create and manage successful social media presences… IF they have a strategy. Listen to today’s episode for Courtney’s killer hashtag strategy and hear her takes on content planning, posting frequency, geo-tagging and why it’s so important to be authentic. 

With Success Summit approaching quickly (October 5-7 in Dallas and virtual), I can’t help but think back to a lesson learned directly from 2017 keynote speaker David Goggins. It basically boils down to this: You’re capable of so more than you realize. Check out today’s Mindset Monday to see what I mean.

Lots of people are attracted to real estate because there’s no limit on what you can achieve. Agent Bethany Benner from Cedar Falls, Iowa is certainly fulfilling that promise. In less than three years in the business, she’s closed 182 transactions – and counting! So I got her on today’s podcast to not only reveal her process, but also the mistakes she made, insight into her winning mindset, and where she envisions her business going in the future. Whether you’re new to the business or a longtime veteran, you’ll benefit from hearing Bethany’s journey.

When you’re in your head, you’re dead. But that’s what happens when your focus is entirely on yourself – your issues, your challenges, your fragile transactions. Catch today’s Mindset Monday for a better alternative.

Do you acknowledge the existence of iBuyers and other disruptors in our industry? Or are you essentially burying your head in the sand hoping that if you don’t bring them up, your clients won’t either? Today’s guest on the Tom Ferry Podcast Experience says you not only need to acknowledge them, but you need to become an expert in what they have to offer. Real estate tech strategist Mike DelPrete believes that’s how agents will succeed well into the future as more and more unconventional business models pop up to try to grab a piece of the $90 billion in annual commissions. Listen to today’s episode for Mike’s insights on the future of the industry and what you need to do to excel... despite the disruptors!

The noise of the world can quickly consume all of your time... if you let it. The key to joy and happiness is maximizing the 1,440 minutes we’re allotted daily. Today’s Mindset Monday is your reminder to be more intentional about how you’re using your time.

When you get out of your comfort zone, you’re basically under attack. Your body starts recoiling and the voice inside your head makes up a million reasons why you should retreat. But here’s the thing... outside your comfort zone is where ALL growth happens. So Michelle Poler figured out a way to get beyond her fears and into action. And I’ve asked her to share her process with you. Not only is Michelle my guest on today’s podcast, but she’s also one of our amazing keynote speakers at this year’s Success Summit! She’s an author, a speaker and the founder of Hello Fears, and I’m so glad to bring her to you. Catch this episode and then join us in Dallas or via Livestream at the Summit!

Ambition. Execution. It’s not one or the other. The key to success is getting them both rocking at the same time... where you’re fired up for the possibilities, and full of enthusiasm as you take action. What if – just what if – you committed to both through the remainder of 2021?

Agents are constantly chasing new leads, but too often unwilling to invest the time and energy to pick up the phone and reach out to those people they already know! The latest data shows that approximately seven percent of people are considering a move right now. Think of that... 7 out of every 100 contacts in your phone are potential listings just waiting for your call, but if you’re not making those calls, you’re missing out. So today’s podcast is addressing this topic head-on, with scripts and topic ideas to make your calls easier and an old-school method that still works – even if you have no database!

It’s mid-August – the so-called “dog days” of Summer – but the things you’re doing right now are actually setting you up for how you’ll begin 2022. So it’s no time to let up. Check out today’s Mindset Monday and figure out if you want to deal with benefits or consequences of your actions to start the new year.

He’s the guy who turned “spam” into legitimate “email marketing.” He’s an author of 20+ amazing books and thousands of informative blogs. He’s one of the best marketers in my lifetime, and one of the most generous people on the planet. I couldn’t be more excited... Not only because the one and only Seth Godin is my guest on today’s Tom Ferry Podcast Experience, but also because he’s the keynote speaker at our upcoming Success Summit!

We all make the mistake of occasionally overdramatizing our failures. But if you’re letting minor setbacks send you into a spiral of negativity, it’s time to eliminate those barriers and start making the best of every situation. Check out my advice in today’s Mindset Monday.

Anytime 81% of consumers agree on something, you should probably pay attention. That’s the percentage of people who say they prefer to watch a video before making a buying decision today. So when more than four out of every five people want to watch a video, guess what... you better be shooting videos! Lots of them! Today’s episode of the Tom Ferry Podcast Experience is a short segment I did on video at my recent BluePrint event. I cover everything from how to become the hyperlocal expert, to going viral, to specific video ideas to attract sellers and buyers. If you want more than 19 percent of the market available to you, put these tips into action and start creating more winning videos!

Get up. Work my butt off. Go to bed. Repeat... I recently calculated I’ve done that more than 11 THOUSAND days since I joined this industry. But it wasn’t until I’d done it about 8,500 times that I gained any real notoriety. I hope my point is clear... whenever you think someone is an “overnight success,” they’ve likely put in thousands of hours – or days, even – to get where they are. Stop looking for the quick fix and do the work.

Join Tom as we recap on the Key First Step to Fending Off Real Estate’s Biggest Disruptors. As the real estate industry is set to see significant changes, your magnified overall success depends on staying ahead of the curve and preparing to show your local market why you are the agent to work with. In this segment, Tom covers the initial step in becoming the hyper-local expert that will outmatch businesses like Zillow, Redfin, etc. Not only does Tom give you his insight, but he also delivers on the advice he foresees, making a difference in your business. And what better way to start than ensuring your brand is present on Google through your Google My Business page. Tom illustrates that having a developed Google, My Business sets you apart and marks you as the know-all agent of your community. Whether you’ve barely started or still need to get to it, start now and finish it. Don’t miss this episode to get ahead in the game – because advice like this is worthwhile and sets the success for your future in the real estate business.

You’re not expected to save people from burning buildings, but for this week, I’m challenging you to adopt the firefighter’s code for how you approach your real estate career. Let’s see what you can create with just a little more courage, service and dedication over the next seven days.

Diving deep into the foundations of success, BHHS Jackson Hole’s Kurt and Tim Harland join Tom in discussing how they structure, advertise, and work within the market of second and third/vacation luxury homes. In an era where the market is accelerated and thriving, these two brothers both focus on and specialize in providing the best real estate experience for their clients. They provide the fundamental results that formulate the networking and personal relationships that foster success in the real estate business. They also build around three theories on offers that include, sticking the home out there to where you’re not going to get any buyers, get it within market price to reel in a few people, or get it at or under the market price to get multiple offers. Whether building relationships or narrowing in on the best tactics, they pull off some amazing sales in the Jackson Hole area so don’t miss this episode – because they have some worthwhile advice for setting high standards in the future of the real estate industry.

Take Charge! It’s Your Life, Choose Your Path One path does not dictate your future. If you wake up and decide you want to change your path, do it. It won't be easy, and people will prefer you stay where you are for their comfort. But I'm here today to tell you; it's your life; only you get to decide what you want to do with it. Listen to my message in today's Mindset Monday.

You probably saw all the recent headlines about mortgage upstart Tomo raising $70 million in investment capital. Why? What will make them so revolutionary? Co-founder Greg Schwartz joins me to explain how Tomo aims to be the “no drama” mortgage partner for agents everywhere. And along the way, he gives insights every entrepreneur can learn from.

A big part of being a coach is figuring out how people are wired and what motivates them. For some, it’s trying to re-create the success they’ve achieved previously. And for others... well, check out today’s Mindset Monday for that. And then look inside yourself and figure out the answer to this question: “What drives you?”

Imagine yourself on December 31, 2021... Are you happy with your performance over the past 12 months, or do you wish you’d done more? Even though we’re early in Q3, it’s never too soon to think about how you want to finish the year. Because the more intentional you are, the better your results will be. Today’s Tom Ferry Podcast Experience is an excerpt from BluePrint where I’ll give you a simple three-step plan to finish the year strong. It’s all about getting your priorities straight and creating your schedule and actions around one thing – listing appointments. From the importance of scoreboarding, to determining your daily number, to creating daily/weekly/monthly checklists, this episode packs a ton of useful information into 22 “can’t miss” minutes to create the results you desire throughout the remainder of 2021.

News flash for you... Success never happens in a straight line. Yes, you have your starting point and your desired ending point, but the journey will take many twists and turns along the way. And the more you understand that going in, the more you can thrive on it and enjoy the ride. Listen to my message in today’s Mindset Monday.

I’m passionate about today’s podcast topic... It’s an excerpt from my recent BluePrint event talking about how to differentiate yourself in your market! Because honestly, a lot of the marketing I’m seeing today is just the same old retread stuff agents have been using forever. (I’ll tell you what I really think in the episode.) It’s time to think bigger. Today’s crazy market means it’s time to make a crazy offer. Let me inject your business with some new ideas in this quick TFPE.

Are your conscious and unconscious thoughts preventing you from actually taking action? It might be time to stop thinking and just start. Let’s talk about it in today’s Mindset Monday.

[Minor technical difficulties caused Tom’s audio to be not quite  up to our usual standard, but the content of this episode is so strong  we didn’t want to prevent you from hearing it.  Please excuse the inconvenience.]   “What other ways can we show gratitude?” It’s this question that led Matt Farnham to become one of the top real estate teams in Las Vegas. In an era when consumers are demanding better real estate services, Team Farnham specializes in providing “wow” experiences for their clients throughout every step of the transaction. And as a result, they’re on track to help more than 150 families buy and sell real estate in 2021. Matt joins me on today’s Tom Ferry Podcast Experience to provide the backstory behind his unique approach, the “nuts and bolts” of how they pull it off, and everything they’ve done to truly differentiate themselves in the Las Vegas real estate market. Unless you’re already providing the absolute ultimate in personalized service, this is one episode you cannot miss – because I strongly believe Matt and his team are setting the standard for the future of our industry.

As life returns to normal, it’s time to decide what you really want to achieve. And then figure out if the actions you’re taking will actually get you there. Let’s talk about it in today’s Mindset Monday.

How did an IT consultant from Chicago end up dominating the second-home real estate market on Mexico’s Baja Peninsula? Nick Fong joins me on today’s Tom Ferry Podcast Experience to explain all! On pace for 700 transactions in 2021, Nick and his Ronival Real Estate team are always testing to discover the best strategies to attract new leads, nurture them, and convert! Nick reveals his process – along with some of the mistakes he’s made along the way. Even if you’re not in a second-home market, many of Nick’s strategies can be applied toward standard residential real estate to improve your follow-up strategies and master conversion!

We all want things to be easier in life. But like I told you last week, 90 percent of success is simply doing the work. So... are you constantly looking for hacks, or are you willing to do the work? Check out today’s Mindset Monday to find out why this topic makes me instantly think of Kobe Bryant – and why we should all “be like Kobe.”

Do you ever wonder what separates top performers from all the others? Catch today’s Tom Ferry Podcast Experience to learn about the methods of award-winning psychologist and author of Decoding Greatness, Ron Friedman, PHD. The best companies have a range of performance levels, Ron digs into what separates top performers from everyone else. Ron explains how the stories we’ve been told about greatness and success are wrong and runs us through the path that so many entrepreneurs and inventors have gone through to achieve success. If talent and practice are not the key to greatness, what is? You’ve got to go out of your way to find people who have done extraordinary things to learn from them.   In this episode, we talk about: 1:54 – The stories we’ve been told about greatness and success are wrong 2:58 – People think that greatness is for someone else 7:49 – Ron reverse engineers the most popular Ted Talk of all time 12:08 – As a species we are distrustful of the “new” 17:03 – Ron walks us through how to decode greatness 22:58 – Scoreboarding: anything you measure you will likely improve on 32:48 – Become a collector, start collecting great examples

We all get excited when we are working on a new project, and that excitement is the fuel that drives us to begin the hard part – THE WORK. 10% is the moment of inspiration, but to get results you have to put in the other 90%.

Catch today’s Tom Ferry Podcast Experience for A conversation with Orlando Real Estate Partners and husband and wife team Renee & Jeff Funk to discuss how they built a business and how they support each other’s roles.  Are you grateful for your mistakes? You can’t learn from experiences you aren’t having. You can build a strategy from your past experiences good and bad. Take what you have learned and turn it around into success. The lessons learned along the way are a gift.  We also talk about how they analyzed, rearranged and shifted for continued success during Covid and how it affected their marketing strategies and the culture of their business.  In this episode, we talk about: 8:05 – Recognizing the individual strengths in a business partnership 13:44 – The primary ways Jeff & Renee are generating leads 14:54 – Renee talks about “Going Micro” 15:44 – Video Testimonials Challenge 17:17 – Renee shares the next evolution of their marketing 29:30 – How Renee & Jeff are taking their video marketing to the next level in 2021 32:51 – Going from 10 to 20 salespeople 40:02 – Matchmaker or Road Warrior? 42:18 – Three things every agent should do to continue to be dominant

What if you could take some of the best qualities of the people you know and admire and put them into your DNA? Let me show you how to “model” the behaviors of those you respect in today’s Mindset Monday.

Let’s talk marketing! Today’s Tom Ferry Podcast Experience gives you a glimpse inside our last BluePrint event. Don’t miss the next one, which is free to attend on Wednesday, June 2! In this episode, I’ll share with you seven proven listing attraction strategies. I’ll also give you a question you should be asking every homeowner today. And one final piece of advice you always need to hear. For the full video including all the scripts mentioned, visit https://www.tomferry.com/our-podcast/experience-123/.

As we enter the post-pandemic “new normal,” you have some important questions to ask yourself. These questions will shape you who are, who you serve, and how you do it. Find out what they are in today’s Mindset Monday.

Last week I shot a long form live video with Tim Smith and David Childers, and as soon as it finished, I started getting requests for one specific excerpt. I’m happy to deliver it as today’s episode of the Tom Ferry Podcast Experience. Tim Smith has already closed $300 million in sales in 2021, so anytime you can get a mega-producer’s take on things, it’s worth listening. And in just about 15 minutes, we cover many of the most pressing topics in our industry today: The fundamental baseline for success as a real estate agent How to overcome the “Even if I sell, where would I go?” dilemma The changing definition of “listing appointment” The one question you should be asking every homeowner today And much more! Don’t miss this one.   In this episode, we discuss... 0:35 – The fundamentals that are absolutely REQUIRED in today’s market – AKA why you can’t complain if you’re not doing the work 2:04 – Tim says “Let me move the chain a little bit” when it comes to listing appointments 3:11 – Who are the “Research Phase” sellers in your marketplace? 3:34 – How to solve for would-be sellers who can’t find anywhere to move 6:43 – The new appointment format that gets listings today 8:04 – Tom role plays Expired follow up – and Tim thinks a new career path might be in Tom’s future 9:35 – “You really are now an advisor” through a “gruesome experience” 10:49 – If there’s a time to take a risk, it’s on THIS type of properties 12:23 – The one question you should be asking every homeowner today 13:18 – My bold prediction for a commission-killing trend emerging in the next 3-4 years 14:39 – This is going back to what everybody says... Realtors are lazy, right? 15:40 – Tim’s take on what top agents are doing now

Life doesn’t happen in the hallway. It happens by continuously opening doors and closing doors. Don’t let yourself get stuck in between. Find out what I mean in today’s Mindset Monday.

Today’s podcast is practically a free, highly tactical, 90-minute class from two of the world’s premier experts in digital marketing!   You’ll probably want to listen to this one several times and definitely share it with your virtual assistants or whoever handles your marketing.   I’ve got Dennis Yu, who arguably knows more about the back end of the digital landscape than anyone, along with our own Jason Pantana, talking all things digital marketing.   Dennis shares his own approach to content distribution that simplifies the whole process and costs next to nothing. (You should definitely “R&D” it – rip-off and duplicate.)   He also: Explains his “Dollar a Day” methodology Shows you how to rank higher in search results Weighs in on new social platforms and whether or not they’re worth your time Defines “link juice” and explains why it’s more important than ever   Not only all that, but Dennis reveals the perfect place to hide a dead body. (You won’t want to miss that!)   In this episode, we discuss: 1:14 – Dennis introduces himself and his extraordinary background 6:18 – Digital Plumbing: How to make good decisions based on math 8:15 – Why your Google Tag Manager is insanely important 12:05 – Another reason why video is essential 18:40 – What to train your VA to do – and how to stop wasting great content 23:16 – Reframing paid ads as “social postage” + Dennis describes his “Dollar A Day” approach 30:18 – Would you quit the gym if you didn’t get six-pack abs in one workout? 32:04 – How your social media impacts your Google search results 38:20 – A master class in cross-posting in 40 seconds 42:58 – Why “Link Juice” is what makes the real magic happen 52:05 – Dennis reveals a fantastic hack to gain location authority 1:01:10 – Should you – as an agent – be on Clubhouse? Dennis weighs in. 1:05:01 – What about TikTok? (Hint: You don’t have to sing and dance.) 1:10:22 – Let’s talk SEO 1:16:17 – How to hook viewers into your video right from the start 1:24:35 – Closing thoughts from Jason – what YOU should do with this information 1:26:00 – Why buying email lists can be a fatal mistake

Joy, ecstasy and happiness are within reach... if you’re feeding your brain good thoughts. Find out how to get them – and avoid getting stuck in a rut – in today’s Mindset Monday.

On today’s episode, my VP of Marketing Keri McGhee and I “nerd out” on some important changes you should be aware of – changes that could significantly impact your ability to promote your business online! From ADA compliance issues to Google’s ever-evolving landscape to a monumental new wrinkle in Apple’s iOS, we cover it all and provide advice on how to best proceed. We also give some insight into our own marketing practices, including the backstory of why we just completely redesigned and revamped our own website. Click here to access the Google Core Web Vitals Keri mentioned.

Marie Kondo says to throw material goods away if they don’t “spark joy.” But what about your influences and social feed? In today’s Mindset Monday, I’m proposing a “social cleansing” to eliminate the sources that drag you down... so you can perform with your best energy at all times.

Today’s Tom Ferry Podcast Experience gives you a sneak peek inside our BluePrint event from back in March! For this particular segment, I assembled a panel of three expert listing agents – and they didn’t hold back. In fact, they revealed many of their best secrets for getting listings in today’s ultra-competitive marketplace, and you can hear it all on today’s episode. Catch tips from Oklahoma’s Edna Kimble, Karl Phillips from the Atlanta area, and Claudia Cornejo of Herndon, VA, including: ·     How to get the inside scoop in your neighborhood ·     How to dominate Expireds through text messaging ·     Social media strategies to maximize engagement and create listing success And more! If listings are as difficult to find in your market as they are most places, this is one episode you can’t afford to miss.

Achieving ambitious goals takes more than just hard work. It means looking inward at your behaviors and figuring out four simple categories. Find out what I mean in today’s Mindset Monday.

If you’ve ever wanted to be a fly on the wall of an unfiltered conversation among two industry heavy hitters, today’s Tom Ferry Podcast Experience is for you. I’m joined not only by Coastal Orange County Rockstar team leader Tim Smith of The Smith Group......but also investment property superstar-turned South Bay residential Rockstar Andy Dane Carter! We cover a lot of ground, including: -Why these two joined forces -Their outlook for the future of real estate -How to get listings in today’s uber-competitive market -“The most weird and odd scenario” Andy recently experienced -Why Tim still sees more opportunity in the ultra-luxury market   I’ll also give you 6 steps to create a defensible position in today’s marketplace. Don’t miss this one!

I love that you’re curious and committed to exploring new ways of doing business. But don’t make the fatal mistake of letting that get in the way of the real work to be done. Watch this to find out what I mean.

Hopefully by now you know my stance: Video is an absolute must in your business.   Yet for many, stepping front of the camera is still extremely frightening.   If you’re in that category, today’s Tom Ferry Podcast Experience is perfect for you. (You’ll actually want to watch or listen to it several times.) Today’s guest is The Queen of Becoming “Camera Ready”– Patricia Stark.   She overcame her own fears and now helps others – including celebrities and well-known businesspeople – conquer their camera shyness.   And in today’s episode, we cover the root cause of camera fear, how to come across more “human” in your videos, how to turn nervous energy into a positive, and much more!   Be sure to pre-order Patricia’s book, too, coming in September!     In this episode, we discuss... 2:22 – Who is Patricia Stark? 6:20 – The root cause of camera fear 9:19 – Are you listening to the angel or the devil on your shoulder? 11:13 – Many celebrities once had the same growing pains you might be feeling 12:54 – Patricia’s checklist to “crush it” on video 17:04 – Why it’s essential to have a plan before you start shooting 19:37 – How being “just like a pilot” makes shooting videos easier 22:50 – Are your videos “sexified”? 25:41 – Adopt the QVC mindset to connect with your viewers 31:10 – “Just be a teacher” 37:27 – Train your brain to create stories to draw in your viewer 41:57 – What is Calmfidence? 50:55 – How Patricia starts her day with gratitude and clarity 53:34 – Learning valuable life lessons from iconic actress Helen Hayes 56:20 – “When you face the fear, the death of fear is certain” 1:02:30 – As we sign off, Patricia adds one final HUGELY IMPORTANT piece of advice for today’s virtual world!

Are your routines leading you toward your goals or pulling you in the wrong direction? If you’re not achieving the results you desire right now – in the single greatest real estate economy in our lifetime – it’s time to check your routines.

Video is... intimidating. Video is... uncomfortable. Video is... time consuming. And oh yeah, one more: Video is... ABSOLUTELY ESSENTIAL to your business! I’m talking all things video on today’s Tom Ferry Podcast Experience. I’ll start by making a case for why you NEED to go all in on video, and then I’ll give you 10 ideas for videos you should shoot now! Whether you’re still working up the nerve to hit that red RECORD button or a video veteran, I’ve got tips you won’t want to miss in this episode. (For instance, are you using TubeBuddy and Quora as content idea generators? I’ll show you how.)

We’ve all been tested over the past year, and for many, these trying times have revealed who we really are – both good and bad. The question in today’s Mindset Monday is how do you tap into that good and leave the bad behind so you can grow from the experience?

Do you set appointments with yourself? Tom Toole does, and as a result, he went from being “stuck” at 35 deals per year to 355 closed transactions in 2020 – over the span of about 11 years. He’s my guest on today’s Tom Ferry Podcast Experience, and if I were you, I’d make an appointment with yourself to watch (or listen) to this episode multiple times. If you’ve ever wanted to hear straightforward, real-world advice direct from a top-producing agent, this podcast is exactly what you’ve been looking for. We cover everything from the importance of daily disciplines, to mindset, to video ideas, to tech tools he uses and much, much more. We also “role play” quite a bit so you can see how Tom’s mastery of scripts and objection handlers in action. Don’t miss out on Tom’s expert insights into running your real estate business efficiently!

Excuses are easy. You can keep using them to dwell on challenges past and present... OR you can grab your life by the reins and take control of your future. If you’re making excuses instead of creating the life you want, I strongly encourage you to watch or listen to today’s Mindset Monday. It’s time to stop being the victim and start being the victor.

Listening to the fascinating insights that board-certified functional medicine practitioner Pam Jacobson shares on today’s podcast, I can’t help but recognize how many similarities there are between maintaining positive health and running a successful business. No matter how much you know, you must implement what you’ve learned. You’ve gotta walk the walk and do the work. Then there’s the importance of a powerful morning routine and tracking and measuring your progress. Pam and I cover a lot of ground, too... Anti-aging, bigger issues Pam sees on the horizon as fallout from Covid, the vaccine, meditation and app recommendations, probiotics, exercise, and oxygenation. PLUS... why TRANSITIONS are more important than ever right now! If you’re at all interested in your own health, prolonging your life span, eating right, or achieving a healthier lifestyle, this is one episode you cannot miss.   Connect with Pam here: https://www.thehealingsanctuaryoc.com/pam-jacobson/

Are you taking for granted the time you have left on this planet? Not being grim, but you don’t have as much time as you might think. Now is the time to leap into action and get after your goals. Find out how this message was hammered home for me in today’s Mindset Monday.

Byron Lazine runs teams in Connecticut and Florida, he’s a well-known podcaster, he’s an entrepreneur and owner of a media company, he’s a content-creating machine and he masterminds regularly with many of the best in the business. So maybe it’s not all that surprising that he’s one of the first “repeat” guests I’ve had on the Tom Ferry Podcast Experience! In today’s pod, we get into the nitty gritty of team accountability, what marketing is working now, Byron’s favorite tech tools, how to avoid irrelevancy, and much, much more. As Byron says in this episode, “It’s time to stop playing small.” Come see how he learned that lesson and the steps he’s taking to grow in today’s opportunity-filled market.

What did you learn from the pandemic? In today’s episode of Mindset Monday, I share the lessons I learned from the pandemic and help you frame your mindset to scale yourself and your business. Life is really short to not learn from our past mistakes, start moving forward now! Listen to today’s episode to discover how you can start to step up and get out of your comfort zone

Are you moving forward with data or are you stuck when faced with the question, “How’s the market?” The March 10th episode of This Week in Housing covers the latest data on housing rates and inventory data. I was joined by David Childers from Keeping Current Matters to give you powerful insight on housing data and provide you actionable steps to communicate it with your community! Don’t get stuck on the information and start guiding your clients through the data so they can make the best decision and fall in love with their next home. Listen now to discover how you can move the needle and start creating an impact with your community through powerful data!

Do you have the skill set to grow your business? In today’s episode of #ThrowbackThursday, Gary Vaynerchuk and I talk about the important skill set and actions every real estate agent needs to take to scale their business in this current market.  It’s not the time to freeze in your growth, listen to today’s episode to discover innovative ways to move the needle!

You don’t have enough cash!   There... I said it!   In today’s episode of the Tom Ferry Podcast Experience, not only do I remind you of this, I also share 10 powerful ways for you to increase your bottom line!   I’m giving you solutions and actions for you to pick up and move the needle in your business!    This keynote was taken from last year’s Success Summit where we went ALL IN on how you can take it to the next level in real estate!   It’s not too late to start and generate more revenue and start improving your finances. It only matters that you start now and implement these important actions!   Don’t delay this any longer. Listen to today’s episode now!

Are you following up on your goals? In today’s Mindset Monday, I share two paths that most people follow in life. Whatever path you choose, I remind you that you just have to start! Certainty is the most powerful component that will help you be in action, make money, and learn. Watch or listen to this message and decide which way you need to go…

Are you too focused on how many likes you have? Remember my friend, it’s all about sharing meaningful content with your audience. In today’s episode of #ThrowbackThursday, I give valuable tips that will build trust with your clients. Don’t get caught up in the vanity of the social media game. Focus on creating value and building trust!

  The best dream team is getting to work alongside your partner, and today’s guests share the advantages of working with the one they love!   In today’s episode of the Tom Ferry Podcast Experience, Lily and Chad Moore from Dallas, Texas join me to talk about the advantages, growth, and lessons learned from working together!   Lily is the face of Lily Moore Realty and shares how she loves working with her community, while Chad uses his corporate background to maintain and grow the business. The result? They closed 2020 with 213 units sold with $70M in sales volume and $1.8M in GCI!   Listen to how Lily and Chad were able to pivot and truly connect with their values by showing up for their community and not losing communication with them! We cover the systems they use, the journey of growth they both had to make their business a reality, and they reveal what it truly means to be a team!   If you want to know the important basics of working in a team with your partner or need some tips on showing up for your community, then you don’t want to miss this episode! 

It’s NEVER going to be perfect! Don’t allow your inner perfectionist stop you from learning, growing, and showing up for yourself and your tribe! In today’s episode of Mindset Monday, I want you to really remember that it’s never going to be perfect. Listen now to find out how you can push aside this perfectionism habit and create action! Step into action and just do the work!

How are you talking to people about the latest data in the housing market?  Do you shrug your shoulders and hide your head under the sand or do you inform them with certainty that is backed by data?  The February 24th episode of This Week in Housing covers the latest data on the economic growth, current household debt situation, and home equity! I was joined by David Childers from Keeping Current Matters to give you a more in-depth look at what’s really going on in the market and provide impactful scripts for you to communicate to your clients through video! Make an impact in your market by keeping people informed with data that moves the needle and ultimately builds trust!  So, if you’re ready to move with certainty and stop hiding your head in the sand, listen to today’s episode!  

When change confronts you do you freeze or do you see it as an opportunity to thrive? The world is constantly changing and it’s up to you to work outside the box! In today’s episode of #ThrowbackThursday, I’m sharing actionable steps for you to implement when you feel that frozen feeling taking over.  Take care of your business when change approaches you and face it head-on!

Do you implement gifting into your business strategy? I’m not talking about gifting when closing a deal or when a client buys their house. I mean gifting with the intention to impact when people least expect it. In today’s episode of the Tom Ferry Podcast Experience, I talk about all of this with my guests, John Ruhlin, author of Giftology, and Glennda Baker, Rockstar agent from Atlanta.  John, who is a leading authority on maximizing customer loyalty, shares how gifts can create connection, trust, and opportunities. Glennda also shares how she has incorporated John’s golden nuggets with her community and clients.  Today’s episode is all about radical generosity and we go deep on how John discovered the impact of gifting, why Glennda’s food philosophy on gifting food works, and how you can improve on your gifting mistakes for the next time you want to create trust with your customers! If you truly want to show up and make a positive difference in your business and community, then this episode will help you make better decisions when it comes to improving your gifting strategy! 

It’s not the time to run! What’s your first reaction when you read a headline that scares you or a listing that didn’t go as planned? Do you run or do you move forward by doing your research and moving forward with certainty?  For today’s episode of Mindset Monday, I want to remind you of 3 things you should focus on to remain on track while achieving your goals.  Find certainty in the unknown and strive to deliver value when doubts begin to creep in your schedule!

It’s time to let go of what happened and move forward! I always talk about controlling your narrative and mindset, so you can continue doing the work of making your calls and shooting your videos. Today’s episode of #ThrowbackThursday is all about hitting the go button and making that necessary tweak in your mindset and schedule. Winter is here and it’s up to you to breathe motivation into your practices to get you going! What adjustments do you need to survive this current situation?

Move forward with Spencer Rascoff’s enriching business lessons! This particular episode with Spencer Rascoff has been a long time coming! We originally planned to record with Spencer since March of last year, but as you all know...COVID happened! Well, guess what?  For today’s episode of the Tom Ferry Podcast Experience, Spencer and I FINALLY were able to coordinate our schedules to share powerful golden nuggets for you to pick and choose from his insightful experience. Spencer reveals the 3 biggest lessons he learned from top leaders of the tech industry which we can all adapt for our own business!  We also go deep on Spencer’s journey after leaving Zillow and starting dot.la, a tech-focused news site, and how he had to pivot his business model after COVID-19 hit. Spencer and I go over this and more on today’s episode, so if you’ve been wanting to look deep on how a serial entrepreneur works with others to start, grow and develop a company, then today’s episode is for you! Listen now!

Perfection is not your aim!  That’s right. It’s all about progress and for today’s Mindset Monday, I want to remind you that progress is the result of being in action. If you’re getting stuck on doing the “perfect” video, stop and just get it out there! Don’t miss out on the waves of opportunity. Progress should overrule perfection! Step into inspired action now!

Are you controlling the narrative with data? The February 12th episode of This Week in Housing covers the latest data on forbearance, news on what’s going on in the market, and recommended scripts for you to share the important metrics to your clients. It’s all about calming your clients with data, so I’ll ask you again, how are you controlling the narrative? Don’t panic, take the time to listen through and talk about the reality of what’s happening now. Your clients want to be informed and guided by your knowledge. Step in and share the truth of housing prices, forbearance and answer your clients’ valid questions on what’s going on with the market. Next time someone asks you, “How’s the Market?” share with them the data we’re sharing today!

How do you react when life gives you a setback? I’m reminding you that setbacks are life’s opportunity to reestablish our goals! In today’s episode of #ThrowbackThursday, we need to quickly react and find ways to make our goals happen. There’s still so much time for you to achieve something fantastic! So remember this the next time you’re dealt a setback and recommit your goals to make them happen.

What’s stopping you from scaling your business in 2021?   I really want you to think about this question because I’m going ALL IN for today’s Tom Ferry Podcast Experience episode.   I’m asking you the 14 questions you NEED to answer to scale your business in 2021! Topics include branding, building trust, profits, savings, and more!   Businesses need to be examined, especially now in the current economic Darwinism that we’re living in. If you’re not stopping to look at what you’re doing and then pivoting to provide solutions, someone else is going to come in and take away your opportunity to build trust.   Let’s examine your business... listen to the questions and answer them as honestly as possible! Let’s go!

What inspires you to stay in an energized state? In today’s episode of Mindset Monday, I’m asking you to not quit on your goals. My friend, Dr. Daniel Amen shared with me that it’s all about the tiny habits. So start with that tiny little habit of saying, “Today is going to be an amazing day!” or even stretching for five minutes! Your head can be a scary place to be, but it’s all about those small habits that will make it better. What tiny habit is going to help you move forward? I would love to know how you’ll start your day!

It’s never too late to start putting in the work for massive growth! In today’s episode of #ThrowbackThursday, I’m sharing 7 powerful steps for you to hit the ground running! I encourage you to use them to really develop and grow your business!  It’s so crucial to give it your all when being in this momentum state… don’t allow yourself to lose traction!

These Rockstar agents are driving revenue in difficult times!   To celebrate two years of the Tom Ferry Podcast Experience, I had to invite my good friends and Rockstar agents, Eileen Rivera, Sr. Tom Ferry Coach from Long Beach, Lisa Doyle based outside of San Francisco, Treasure Davis from Colorado Springs, Colorado, Glennda Baker from Atlanta, and Deb Bly from Texas.    These Rockstar ladies had 500 listing appointments collectively in 2020, and they reveal their own blueprint on how they’re killing it during this new market!   First of all, thank you for listening to every episode and I wanted to give you the best for our second year anniversary! These agents know their market, they study it, and they love serving their people.    I highly recommend you take notes, because these ladies share helpful insights on how they’ve been delivering value to their customers during COVID and how they pivoted.    It’s all about knowing your market, understanding who you’re communicating to, and how to secure those listings!   We’re giving you the roadmap to generate those listings, so don’t miss this episode to learn how!

Are you doing the work? When you set an intention, you have to be willing to go ALL IN on better routines and disciplines. For today’s Mindset Monday, I share the lessons I learned while reading Do the Work by Steven Pressfield. Stay in action my friends, set your goals, and actually execute them! You have the opportunity to go after what your life and business deserve, so why not take that risk by betting on yourself?  

Have you been slowing down in these past weeks? I hope you haven’t, but if you feel you’re unhappy with your pace, then listen to today’s #ThrowbackThursday episode where I share 3 powerful actions to set your 2021 on fire! It’s not too late to write down those short term goals or define your schedule to achieve them! Listen now to maintain momentum and make 2021 your #BestYear Ever!

Is your current roadmap helping you scale in your business and life?  For today’s episode of the Tom Ferry Podcast Experience, I’m talking directly to YOU. That’s right...no guest this week. Instead, I’m sharing a powerful roadmap that is going to take you to the next level. This roadmap covers 3 major points that will help you set your pace for success. I go over the daily disciplines you need to start doing, solutions to avoid burnout, and how to scale your team, family and personal life.  So, while you listen to today’s episode, I want you to get your pen and paper ready because writing down what works and doesn’t for you is pivotal in getting in the right frame of mind to start.  I’ll also be asking you some hard questions, so be prepared to really dig in about your health, how much time you’re on your phone, disciplines around money, and acknowledging the constraints you might have that are stopping you from growing.  So, let’s start with discipline... make sure you check in with yourself while I go over this roadmap and start choosing three actions to help you move the needle forward for 2021.

From what perspective are you looking at 2021? Right now you need to focus on the areas where you can make a difference. Don’t get stuck on what you can’t control like the news or politics. In today’s episode of Mindset Monday, I remind you that you can control your mindset, that you can focus on doing what you best and helping your clients by guiding them to make the best decision for themselves. 2020 has taught us that by being of service to others, we can move the needle forward. So, tune out all that noise and "you do you." Keep doing what you best and let me tell you my friend, that’s how you win!

Are you ready to activate your 2021 business goals?   In today’s #ThrowbackThursday episode, I’m picking up where we left off and sharing part two on how to make 2021 your most successful year ever! It basically boils down to one important question: What’s your why? To help you with this query, I share a helpful worksheet on the 8 equities of life. I encourage you to download and print it out, so you can take your goals to the next level.   Watch this episode now, and remember… you got this!

Do you plan for impactful growth in your real estate business?  In today’s episode of the Tom Ferry Podcast Experience, I talk with my friend and Rockstar agent Phil Gerdes and team leader of the Gerdes Team from Baltimore, Maryland to talk about his geometric growth in the real estate industry.  Phil and Victoria Gerdes finished their first year as Long & Foster’s Company-Wide Rookies of the Year, finished 2018 as the Regions #2 GCI Earners, began “The Gerdes Team of Long & Foster Real Estate in late 2019, and grew from 3 to 17 people and closed with 209 transactions in 2020.  If you’re a veteran rockstar, team leader, or have been in real estate for less than five years, you’ll want to take notes while listening to this episode.  Phil breaks down the hustle pillars he used for his first two years in real estate and why you should choose the pillars that work for you!  He also shares why it’s important to roleplay and why you shouldn’t practice on your clients when learning.   We also go deep into all the actions you need to take if you want to start working in Phil’s real estate team.   So, if you’ve been looking for ways to take your business to the next level, to learn and adapt new pillars that will help you grow, then this episode is for you!

What do you do to get your self-confidence back? The last nine months have been hard on all of us. All the obstacles we’ve had to face can affect your self-confidence and ultimately, your mindset on life. For today’s Mindset Monday, I want to share the powerful words of my friend, Phil Gerdes: “Confidence is earned by doing the work!” By focusing on doing the action first, you earn the confidence to go further! Let me know what actions you’ll take today so you can step into your self-confidence and live at #Level10!

Are you crystal clear on what you want to accomplish for 2021?   We’re in the second week of January and for today’s #ThrowbackThursday, I want to give you 6 helpful goal-setting tips so you can plan out your actions for this year. I want you to be prepared and plan out the specific actions you'll have to take when working on your goals so you can achieve them.   Keep your goals present and whenever you need a reminder to push you forward, hit replay on this episode!  

Are you allowing your resistance to stop you from moving powerfully?   Today’s episode of the Tom Ferry Podcast Experience is short but POWERFUL.    It includes a challenge from me to you, a book suggestion you need to read to get you going on this journey, a story that I share about a moment in my life that my resistance overpowered me, and a daily checklist to get you on track!   It’s on you to decide if you’re going to move powerfully not. It’s on you to live a mediocre life or not, and it’s on you to schedule a buyer consultation or research seller appointment.   So, while you listen to this episode, I want to know... what was the takeaway that is going to make you start living a powerful life without resistance?

Are you too comfortable? Yes, I’m talking about you...deciding to go the easy way out and not embracing the uncomfortable work that will make your life comfortable in the long run. In today’s Mindset Monday, I’m talking about how all the growth is in discomfort and how it ultimately creates a comfortable environment. When you choose comfort over discomfort  - you end up being stuck in a rut for even longer! Dig deep and get out of your comfort zone now!

Great things come from feeling uncomfortable. This message that Tyler Whitman resonates now more than ever! I wanted to remind you of that today for #ThrowbackThursday. Tyler opens up about his weight-loss journey, the feeling of being uncomfortable, and how his life was a struggle. Ultimately he persevered through it all and saw so many positive changes in his life and career. It’s all about not giving up when hard times hit us with full force and never losing sight of that light at the end of the tunnel.  We’ve all had our fair share of uncomfortable moments, and I want to remind you that great things are coming.

You’re standing on the starting line of 2021. You have your plan in place. Now the big question is...how are you going to actually put it in action? Let me help you...   In today’s episode of the Tom Ferry Podcast Experience, I want to share an excerpt from September’s Success Summit that will get you on the right track to set your intentions for this new year and help you accomplish them.   I go deep on helping you set that plan so you can know when you’ll have them done and even provide steps for you to set up your day to help you achieve your 10 actions.    So, what model will you be using and what do you want to emulate for this new year?

Don’t bang your head against the wall! We’re finally in a new year! 2021 gives us an opportunity to take a breath and look for another path to discover an open door. In today’s Mindset Monday, I remind you about being open to adapting to constant change. Don’t allow yourself to lose your energy, explore new tools and learn new skills. Keep adapting, changing, and adjusting because this is your time to step up and lead!

Do you have a health optimization plan? In today’s episode of #ThrowbackThursday, I’m sharing an important conversation to help you start 2021 with the right path to improve your health. (Yes, I'm also talking about your poop.) Pam Jacobson, Chief Wellness Officer of Level TEN Health and I go step by step on the 5 important core actions you need to focus on to get your health on the right track. So, what will you do to improve your gut health?

We had so many memorable moments on the podcast this year, I’m sharing the top 10 conversations that you need to hear again and again!   For today’s episode of the Tom Ferry Podcast Experience, I wanted to share with you conversations that really uplifted, informed, guided and reminded us to continue in this journey of life and business that we’re all in.    Some of these conversations – Tyler Whitman and Geraldine Ridaura Schumacher, for instance – were before the pandemic hit, but the knowledge that our guests shared still rings true today! Other moments were during the pandemic and I wanted to elevate them once again because voices like Gary Vee, Lizzie Velásquez, and Maurico Umansky provided the necessary boost to persevere through adversity.    I always strive to deliver value, so while you listen to today’s episode, I hope you can embrace one or two valuable moments and run with it! It’s worth acknowledging that these conversations have connected us even more, and see how 2020 really changed things and gave us an opportunity to reevaluate our work, life, and business and give our all in different and innovative ways!

This has been a year of both TRIUMPH and TRAGEDY. Fortunately in real estate, it’s largely been the former, not the latter. But that’s not the case for all. So in today’s year-end #TomFerryShow, I’ve got a challenge for you. I think TOGETHER we can help lift up some of our fellow entrepreneurs who need it so badly. Right at home in our communities. Check out the show for my message… (I think it’s the shortest #TomFerryShow ever!)

Did you have more triumph or tragedy this year? I’m asking you this important question on today’s Mindset Monday because I want to remind you that you have the strength to overcome what has happened and this year has made us aware of what’s possible, even during times of adversity. Have you acknowledged the lessons that 2020 has taught you? Life is short, it’s time to cement your mindset to expand your life for the better.

How are you strengthening your mind? For this week’s #ThrowbackThursday, I’m sharing this important conversation with my dear friend, Jim Kwik about getting your mind on the right track. We’re almost done with 2020 and by strengthening our focus muscles, we’ll be ready to take on whatever 2021 has for us. Jim shares important tips, steps to overcome procrastination, and being consistent on building our motivation. You can control and influence your life, so take action and start improving your lifestyle for the better.

Take proactive steps to move your business forward before 2021 starts!   In today’s episode of the Tom Ferry Podcast Experience, I’m sharing an excerpt from this year’s Success Summit where I answer my guest’s real estate questions!   I cover questions from new real estate agents who have a limited budget on marketing and where they should place their focus. If you feel too overwhelmed about creating content for your videos and are having trouble balancing your work as a Rockstar real estate agent, I share helpful tips you need to do now. I also reveal a golden checklist that you need to apply right away so you can start the new year with smart actions and see growth in your business.    While you listen, I want to know, what you’re going to do from now to the end of the year to get yourself and your business ready for the new year?

A lot of people are ready to move on from 2020 and never look back. It’s understandable. But I also think it could be a big mistake. Why? Because I think we learned some really valuable lessons this year… lessons that can serve as the foundation for your success over the next year, two years, five years even. I’ll explain it all – including some really important questions you need to ask yourself – in today’s #TomFerryShow.

 I wish for you to be happy. In today’s Mindset Monday, I share the pivotal pillars that create happiness in your life. We’re almost done with this year, and I know that we discovered that we are resilient and grateful for what we have now. You showed yourself that you can do anything and everything. You have the choice to be happy, so what are you going to do to create happiness in this moment of time?

We’re looking back on 2020 to see how the data beat the sensationalized headlines during this year.    The December 16th episode of This Week in Housing covers the past data that we tracked throughout the year and how to move forward in 2021 with powerful strategies.   I was joined by David Childers from Keeping Current Matters to talk about how the data played out in terms of foreclosure, forbearance concerns that people had over reality, and the different economic factors at play this year.    The clear message in this episode is that you need to stay informed about what is going on, know how the stage is being set in economic terms and share these data points with your community to help them move forward.   Keep informing yourself and know the play that will work so you can get the word out early now!

We’ve hit a big milestone!   The Tom Ferry Podcast Experience has released 100 episodes and you’ve been there since day one!    I feel so grateful for your continued support and I can’t wait to see what the next 100 episodes brings us!   To celebrate this achievement, I wanted to offer you important insights on how to be a successful real estate agent in 2021.    Joining me to provide these key strategies and actions is my brother and Rockstar agent Patrick Ferry, who shares what he has done to provide significant value to his clients and drive success in this current reality.   This episode is for agents who have been underperforming their potential and/or new agents who have no idea what next step to take.    Have you been trying to do too many actions that really didn’t take you far in your business or did you choose one or two and become a master in these strategies?    Patrick and I talk about those key “difference makers” in this episode and share with you what mistakes to avoid, how long you should invest your time and money on certain actions, and making sound decisions that will create repeatable and scalable results.   The goal is to make a living from these important strategies. Knowing your systems and being disciplined will make all the difference, and in this episode, we’re revealing it all.    While you listen to this milestone episode, buckle up and choose one strategy that will take you to repeatable success in your business!

Everything is supposed to sell like hotcakes in today’s market, right? But what if it doesn’t… Then what? Your listing is just sitting there, and the seller wants answers. All eyes on are you at that point, so you better have a solution. Check out today’s #TomFerryShow for my advice.

Are you really breathing? I’m reminding you today that you need to breathe. Center yourself and remember that we’re all living through this together. You need to take a deep breath, not allow the stress to consume you, and to take care of yourself. Stressing out about our current situation isn’t going to help you at all. In today’s Mindset Monday, I share some tips to keep you moving forward powerfully.  What are you committed to and how are you going to keep your emotions in check?

How are you standing out among the competition? In today’s episode of #ThrowbackThursday, I remind you once again of going all in on video! With this current market reality, everything is now virtual - so what type of content are you creating to cultivate trust with your audience and community? People want to know you and relate with your approach! Right now is the perfect time to dominate your marketing, your leads and the market!  What have you been doing to become the agent of trust in your area?

I’m sharing actionable steps to increase your profitability!   I’ve worked with so many successful Rockstar agents and entrepreneurs, and invested in startups, that I know a good deal about what it takes to grow business revenue... and I’m revealing it all on today’s episode of the Tom Ferry Podcast Experience.   Now, before we begin, I want you to really listen on the 10 steps that I share, and from there I want you to choose 2 or 3 that can really make a big difference in your business.    This episode is all about helping you become rich in your finances and being able to manage it in a smart way. So, what better way to start than by strategizing how you can increase your sales price, creating a budget or actually reading up on your tax laws!   So, what are you going to do? I’m giving you all the tools for you to start this smart path of managing your business finance! Listen to today’s episode and share with me what actions you’ll be implementing for this new year!

Today’s #TomFerryShow isn’t for everyone… But if your marketing is already on point and you’re looking to “level up,” don’t miss it. I’ve got three advanced marketing tactics to separate yourself from the competition and get your phone ringing. One of them is something 90 percent of consumers say they’d prefer, anyway! Click below to find out what they are.

Are you radiating positive energy?   In today’s Mindset Monday episode I share how the feelings that we have on the inside radiate on the outside. What should you be doing on a daily basis to make yourself feel better? I also give important actions that can help you center your mind and heart, by taking your M.E.D.S., you can create a healthy lifestyle that will pull you to reflect and change your emotions for the better. Stop being an energy sucking vampire and help yourself so you can help others feel good.   If you’re physically strong, you can also be mentally strong. Now is not the time to fall in that black hole. Now tell me, what are you going to do to become a lioness or lion?

We’re projecting the 2021 housing market, but not with a crystal ball, we’re backing it up with data!   The December 3rd episode of This Week in Housing covers the current statistics on housing prices and inventory for 2021. Most importantly we share helpful ways for you to communicate and inform your clients with this latest data!   I was joined by David Childers from Keeping Current Matters, as well as Rockstar agents Lisa Chinatti from Boston, Massachusetts, Becky García from Phoenix, Arizona, and David Manser, Tom Ferry Coach of some of our Top 50 agents.    This episode is filled with so much informative housing data, we meticulously go over each figure and provide scripts on how to use them in your marketing to guide your clients to make the best decision for them.    We also give our analysis of what we might be seeing for the housing market in 2021 and provide actionable steps for you to look into your database and get more leads!    If you’ve been looking for ways to connect with your database and inform them with the best insights on the market, then listen to today’s episode to guide your clients in the best way possible!

Did you know that gratitude is the secret ingredient to happiness? I know you’ve heard me talk time again and again about being grateful. Honestly, I’m never going to stop talking about it, because when you make gratitude a regular part of your routine – your life improves for the better! For #ThrowbackThursday, I wanted to bring back this episode for Thanksgiving to share how your gratitudes are a solid foundation to your self-talk and how you move forward. What are you grateful for today?

I’m answering your most-asked real estate questions!   You read that right! In today’s episode of the Tom Ferry Podcast Experience, I wanted to celebrate an exciting achievement! At the time of this recording, the podcast was ranked at #106 of Business Podcasts over at Apple Podcasts!   To share the joy of how our community has grown through the podcast, I wanted to answer your most-asked real estate questions that you have texted me.    I answer 5 questions that cover important strategies new agents can use to stand out from a crowded territory and how to offer value to prospective clients.    The actionable steps that I share are also very applicable for seasoned agents who want to give their strategy a boost.    While you listen to this episode, write down one or two strategies that will work best for you. Incorporate them and let me know how they work by texting me at 949-216-5466!

“Show me your disciplines, and I can predict your results.” Whether you’re a brand-new agent or a longtime real estate veteran, the actions you take consistently will determine your success or failure. Which begs the question… What, exactly, should you be doing every day? I’ll answer that question in today’s #TomFerryShow with 5 Daily Disciplines for Massive Success. Make these five fundamentals part of your daily routine, and I guarantee you’ll excel in this industry. Want to know what they are?

Do you have a growth or fixed mindset? In today’s Mindset Monday, I want to see how adaptable you really are. This year has definitely squeezed us and required many to adapt, while others stuck their head in the sand. This is the new norm and now is the time to make adjustments and necessary changes to serve others and yourself. How do you feel about change when it’s forced upon you?

How are you sustaining growth and happiness in your life? In today’s episode I want to talk to you one on one about actively growing your life for the better. Tomorrow is Thanksgiving and I wanted to be honest with you, this year has brought us so many challenges and it’s been hard on everyone, no doubt about it.  I wanted to share how I’ve been uplifting myself and maintaining happiness throughout the year... and what better way than to share it for this occasion?  It all started with my 20-year vision letter, and you’ve heard me talk about it on the podcast, but I want to go deeper on how I’ve been revisiting the 8 life equities that are part of this letter, and how it’s provided much-needed encouragement.  I also share helpful ways for you to take on this challenge, such as writing down 10 things you want to accomplish and really looking into the actions you need to take to accomplish them. And take the time to be honest with yourself on what area in your life you need to improve on.  Listen to today’s episode and let’s put your goals into action!

Can you believe this? My son Michael recently accused me of “making things up” practically out of thin air… …And it led to a really interesting conversation about two very distinct ways to live your life. I’m pretty sure I got him to see the genius in my approach. And I hope you adopt it, too. Want to know what I’m talking about? Watch today’s #TomFerryShow, where I’ll explain my perspective and how you can create a more fulfilling life, starting today.

How are you feeling? This week is Thanksgiving and I want to remind you that you have the choice to take actions to help you feel happiness – or the alternative, to get sucked into negativity and despair. It’s up to you! I encourage you to remember everything you have right now in your life, cherish that, and feel grateful. In this episode of Mindset Monday, I’m giving you some easy yet powerful steps that can help you to reach bliss during these times and create a great state of mind. What are you doing to put yourself in a great state?

Are you showing up as the knowledge broker of your market? The November 18th episode of This Week in Housing covers the latest pressing issues on foreclosures, affordability, and important data regarding housing on a national scale.  I was joined by David Childers from Keeping Current Matters, as well as fellow Rockstars Simmi Kher from Seattle, Washington, Andy Tse from Silicon Valley, and Alicia Soekawa from Richmond, Virginia.  This episode is jam packed with amazing insight from these three different markets. Make sure to take note of how they all use the latest housing data to work with their clients to move up or make the right decision for their present situation.  I also shared the 3 biggest steps you need to take to finish this year strong and hit the ground running in 2021. David also gave a more clear definition on what a foreclosure crisis is and provided important past and current data.  We also talked about the current reality on forbearance data, mortgage rates, and gave powerful scripts to share this information in a clear and helpful way to your market.  Being a knowledge broker of your market is about being consistent, putting in the time and effort to take this data and communicating it through your marketing, so you can create trust with your clients. Listen to today’s episode to discover the helpful script and data you can incorporate into your marketing, so you can start helping your clients in their current needs!  

Are you expanding your operation to match your ambitions? If you have big goals, you need to grow your team and discover new ways to live your life and expand your business. In today’s episode of #ThrowbackThursday, I’m sharing important advice on how you need to grow your team to the size of your ambition. Building a team provides you freedom and leverage! So, build your team and see how much time you will have to enjoy the good things in life and take your business to the next level!

The most important part of entrepreneurship is having the drive to finish what you start.   In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with my good friend Valentina Khan, Managing Director of Investors Philanthropic, an organization that brings the joy of giving to millions.    Valentina shares the journey before starting her philanthropic work and studying law and the lessons learned throughout that time. Not many people are open to sharing their mistakes or to speak up when they make a mistake. In this episode, Valentina shares how she realized studying law was not for her, but still persevering to finish what she started!   Ultimately that journey filled with missteps helped her discover her passion for helping others.    We talk all about how she started Investors Philanthropic, and she revealed scripts and tips on how to get people on board with your organization, and what it was like making those calls!   This conversation may not be about real estate, but Valentina shared so many great tips that you can apply to your business. After all, if you’re not making your calls, then you’re not making a sale.    Valentina also shared how she navigates building a strong relationship with her family and focusing on growing Investors Philanthropic.   If you are looking for new ways to give back or know how to build a strong organization, then listen to today’s episode!

I’ve got three important questions for you… Not 20. Not 10. Not 5. In today’s #TomFerryShow, I’ve whittled it down to just three essential questions that you need to answer to make 2021 your #BestYearEver. One will make you more efficient. Another will help attract more business your way. And the last one will keep you motivated with your eyes on the prize. Want to know what they are? Come watch today’s ultra-quick #TomFerryShow!

Are you asking the right question?   In today’s episode of Mindset Monday, I’m asking you, what is the dominant question that is controlling your mindset? Are you thinking about paying all of your debts and looking to generate trust with your clients or asking yourself why you’re not generating enough business? Change your mindset and see how the bigger the problem, the greater the opportunity you have to create growth in your life.    It’s all about being committed to helping solve the problems and starting it!

How are you looking for your ideal client? In today's episode of #ThrowbackThursday, I'm asking you this important question and sharing helpful steps for you to find and work with your ideal market. Take some time to complete this exercise and write down who your customer is.  The year is almost over, so start working with people that connect with you! 

The power of video is all about connecting with your audience.  In today’s episode of the Tom Ferry Podcast Experience, I talked with one of Arizona’s leading residential real estate professionals, Shannon Gillette to cover all about creating personalized listing videos that propel engagement with your followers.  I’ve been looking forward to this conversation because I asked you over on Instagram who you wanted me to interview on the podcast and we received a massive response to have Shannon on the podcast! Shannon has extensive market knowledge and easily translates this into her forward-thinking marketing and impressive listing videos. With more than 15 years of experience, she reveals tactics that can help any new agent, or anyone interested in stepping up their videos.  In this episode we cover the importance of a strong work-ethic, elevating your social media marketing through video, and the things to do when growing your online presence.  Shannon also shares the valuable lessons she learned while being a young realtor and avoiding common mistakes when starting out.  Listen to today’s episode packed with valuable tips on how to elevate your social presence, create innovative listing videos, and propel engagement with your audience.