The Ecommerce Opportunity gives you the inside look at what's working today in Ecommerce and where the opportunities lie in both the present and future. We chat with founders and marketers to uncover insights and opportunities for brands, agencies, and freelancers alike.
The Agency Owner's Q4 Survival Guide
Send us a textWatch This Episode On YouTubeIn this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner.It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard.Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter.Tune in if you want to learn how to set your service business up for success in Q4 and beyond, or if you want to hear the latest update about Chase's LinkedIn course collab with a mega-influencer.And, while you're here, drop your #1 business goal for Q4 in the comments. Let's finish the year strong, together!“If you can really be there and be omnipresent for all your clients and really over-deliver in Q4, that sets up a beautiful Q1, Q2, where you've just earned a lot of trust and can start to cash in on that.”– Chase DimondWHAT YOU’LL LEARN ABOUT:Simple Scales, Fancy Fails – Why you should dramatically simplify your marketing messages to better align with your audience and improve your conversion metrics.Survival Strategies For Agency Owners In Q4 – Fourth quarter is a beast, especially in the professional services industry. Learn what you should be doing now to preserve your sanity and lay a strong foundation for next year.When & How To Test Out Performance Pricing – It might be too late to sell a client on pay-for-performance this year, but you can start sowing the seeds now so that next year you take home more of the profit during busy season.Chase's New LinkedIn Course Launch – Chase partnered with a mega-influencer to produce a best-in-class course on LinkedIn marketing. It just launched, so he's finally sharing who his partner is and where you can find more information.Leveraging LinkedIn for Agency Growth – Hear personal experiences from Chase and Mason, outlining how they and their students have used LinkedIn as a tool to acquire clients for their agencies and solo practices.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:17 – Why you should "dumb down" your marketing00:05:07 – Examples of success brands built with a K.I.S.S. approach00:07:59 – Why Q4 is so challenging for agency owners00:12:21 – Strategies for having a smooth fourth quarter00:14:23 – Why you might want to explore performance bonuses next year00:17:03 – Details about Chase's LinkedIn course launch with ???00:23:18 – Final thoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Baterina at www.creosocial.net.
10/18/2024 • 23 minutes, 15 seconds
How To Host An Amazing In-Person Event
Send us a textWatch This Episode On YouTubeThis episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like.It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle.Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year.And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments!“I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.”– Chase DimondWHAT YOU’LL LEARN ABOUT:Mason’s New Italian Interior Designer – Mase missed the deadline on getting his new studio set up, but he’s bringing in the big guns to help out! Hear how he found her, and why he’s paying five figures to get the perfect vibe.Chase’s Experience At Commerce Roundtable – Jimmy and his team really nailed this event, so Chase shares what made it such a great experience, from the speaker lineup to the venue and extracurriculars.A Sneak Peek At Chase’s New Media Company – Chase is getting back into the ecommerce and email marketing game by partnering up with a heavy hitter to launch a new media brand. Hear where they’re at today and how they plan to make a splash over the next few weeks.How Mason Plans To Crush His Own Live Event – The boys translate Chase’s experience into a tactical playbook Mason will use to host his own in-person event for members of his Inner Circle. Steal the best practices he plans to use to make that an amazing experience for his most accomplished students.Q4 Goals and Ambitions – It’s hard to believe, but Q4 is here! The boys talk about their lofty goals for the rest of the year and lay out exactly what needs to happen for them to get there.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:02:57 – Commerce Roundtable Recap00:05:39 – Chase’s New Project (Media Brand)00:09:08 – Planning For The First Live CopyMBA Event00:11:07 – How To Host An Amazing In-Person Meetup00:20:07 – Chase And Mason’s Goals For Q400:25:15 – Closing Thoughts & Send-offLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Bat
10/4/2024 • 25 minutes, 8 seconds
Networking Secrets, Nightmare Clients, and the Power of Consistency
Send us a textWatch this episode on YouTubeIn this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration.Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line.Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments!“If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.”– Chase DimondWHAT YOU’LL LEARN ABOUT:Networking With Influencers And Celebrities – The boys talk about how to connect with influential people in a niche without feeling like a creep. They emphasize treating high profile people like a friend, not an idol, and emphasize leading with valuable support that has no strings attached.How To Stand Out In Someone’s Inbox – Chase shares a cold email that broke through the noise and got his attention. The guys share their thoughts on how to make a genuine connection with an influential person who doesn’t even know you exist yet.Filtering Out An Dealing With Problem Clients – Chase and Mason talk about what filters they have in place to weed out poor-fit clients, and how they handle the situation whenever a seemingly good client turns into a nightmare account. You can’t prevent 100% of bad-fit experiences, but their advice can help you minimize your exposure to high stress, low value engagements.The Importance of Consistency For Audience Growth – Finally, the boys emphasize patience and consistency when it comes to building your audience. They emphasize that it often takes weeks or months of effort and experimentation to find the perfect approach that eventually leads to rapid growth. Don’t give up digging right before you get to the gold!KEY MOMENTS IN THIS EPISODE:00:03:53 – How to connect with influential people00:15:20 – The anatomy of a high quality client00:21:09 – How to deal with nightmare clients00:23:37 – Why persistence is key to audience growth00:27:05 – Closing thoughts and resourcesLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers
9/13/2024 • 29 minutes, 52 seconds
Funnel Hacking, Solving The Value Equation, And Roasting Mason’s LinkedIn
Send us a textWatch This Episode On YouTubeIn this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster. "Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."– Chase DimondWHAT YOU’LL LEARN ABOUT:Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”KEY MOMENTS IN THIS EPISODE:00:01:44 – Funnel Hacking A $100M Business00:06:56 – Breaking Down The Value Equation00:10:04 – How To Become A “Mass Market” Brand00:12:40 – Analyzing The Personal Brand Of An IG Influencer00:21:35 – Roasting Mason’s LinkedIn Profile00:25:45 – Anyone Who Writes Should Invest In Distribution00:27:56 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Baterina at www.creosocial.net.
8/30/2024 • 27 minutes, 1 second
Getting Ghosted By Clients, Building Killer Products, and Mason’s Secret Project
Send us a Text Message.Watch this on YouTube: https://youtu.be/zivim8b7HqsIn this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks.They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner.They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again.Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club."I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal."– Chase DimondWHAT YOU’LL LEARN ABOUT:Business Recovery Stories – Hear about a few of the guys’ past failures and what lessons they continue to carry with them to avoid going through the same miserable experiences.Getting Ghosted By Clients – Learn what steps to take to prevent getting ghosted by clients who accept your work, but intentionally (or unintentionally) avoid paying what you’re owed.How To Build A Killer Product – Gain a better understanding of how customer feedback can help you shape your product into something that’s even more valuable than what you’d be able to come up with in isolation.Community Building For Services – It may seem counterintuitive, but layering a community component on top of a service business can significantly improve client retention and provide better client outcomes with minimal additional effort.Sustaining The “Beginner’s Mindset” – Learn about the value of putting yourself in uncomfortable situations, where you’re trying to learn a new skill from scratch, and how that can provide inspiration for other lines of work where you’re much more experienced.KEY MOMENTS IN THIS EPISODE:00:01:50 – Business Recovery/Bounceback/Survival Stories00:09:00 – Getting Ghosted By Clients Who Won't Pay00:12:30 – What You Give Out, You Get Back 10x Over00:17:05 – How To Be A Better Course Seller/Online Coach00:20:11 – Importance of Listening To Customers & Serving Their Needs00:24:35 – Mason's Going Deep On Research For A New Project00:29:11 – How Many Hours A Week Of Free Time?00:31:36 – Dimond Download Book Club?00:34:00 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Baterina at www.creosoc
8/16/2024 • 31 minutes, 20 seconds
Traits of 1% Founders, Our Best “Money Well Spent,” and Buying Clout
Send us a Text Message.In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders.They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect.The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously and is now on track to have his first $1M month.Tune in to get a sneak peek at Mason’s new penthouse pad (it’s absolutely baller) and drop a comment with your own best “money well spent” story."I think number one is just like the entrepreneur is hungry and they're hungry not for a base hit, or even a double – they're hungry for a home run or a grand slam. And they’re going to keep swinging until they get it."– Chase DimondWHAT YOU’LL LEARN ABOUT:Factors for Big Business Success – Learn what separates big businesses from HUGE businesses, and what common traits, tendencies, or behaviors make these ambitious founders uniquely capable of building such behemoths.Best “Money Well Spent” Scenarios – Hear examples from the boys about things they’ve paid for that have returned 10x more than they spent. These aren’t your common investment examples, but lesser-known products, services, and experiences that are worth every penny – and then some!Buying Clout – If you have more money than you know what to do with, you’re probably going to default to acquiring material possessions. That’s all well and good, but the boys are here to tell you why investing in relationships, not objects, is a better use of that money.Paid Ads Success – Learn how Mason started experimenting with paid acquisition and is already seeing a significant ROI, which has him on track to have his first seven figure month by the end of the year.Audience Monetization Mastery – Many creators have huge audiences, but it doesn’t translate into significant revenue for their business. Hear the fellas discuss why they think Mason is so much better at monetizing that attention, and take notes on which aspects you can apply to your own content.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:42 – Why are big businesses big?00:08:05 – What are the traits of a top 1% founder?00:13:20 – Examples of the best "money well spent"00:21:08 – Benefits of patronizing the same spot and "buying clout"00:26:11 – Mason Business Update00:35:09 – Closing Thoughts & ResourcesLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Baterina at www.creosocial.n
8/2/2024 • 35 minutes, 36 seconds
Goal Math, Hanging Out IRL, and Putting Things Off For No Good Reason
Send us a Text Message.In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up.Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a concept called “goal math” that makes even your most ambitious revenue targets feel attainable.They wrap up the conversation by sharing a few high value projects they’ve each been putting off, and discuss how silly it is to delay doing something that will obviously have a positive impact on the business.Tune in to find out if Chase and Mason are going to start “The Dimond Dinner Series” after getting so much value from hanging out with folks IRL."I don't think you can tell when someone's decent to good. But when the production quality is high AND the content is valuable, that’s when it’s actually perceived to be high value. That's the trifecta." – MasonWHAT YOU’LL LEARN ABOUT:The Power of "Goal Math" – Mason shares how a mastermind event taught him this method of setting revenue goals and calculating the number of leads/clients needed to achieve them. This is a great way to make your most ambitious goals feel reasonable and attainable.The Power of In-Person Connections – Both Chase and Mason share their experiences using in-person trips, masterminds, and meet-ups to build relationships. They highlight the unmatched benefit of face-to-face interactions over online alternatives.Putting Off The “Important, But Not Urgent” – The fellas admit to putting off important tasks, even when they know they could have a significant impact on their business. They also discuss strategies for avoiding this tendency in the future.Leveling Up Communication Skills – Chase emphasizes the importance of being an elite communicator and shares his goal of working with an experienced coach or mentor to become a Top 1% public speaker.How Production Quality Influences Customer Perception – Mason and Chase both share their personal experiences with scenarios where production quality made a significant impact on first impressions and conversions, especially for something like a professional service or high ticket course.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:03:20 – How “Goal Math” Can Help You Hit Your Targets00:08:04 – The Power Of In-Person Trips, Masterminds, and Meet-ups00:19:05 – Things We’ve Been Putting Off For No Good Reason00:26:29 – The Impact Of Production Value On Perceived Value00:30:21 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Baterina at www.creosocial.net.
7/26/2024 • 28 minutes, 58 seconds
Insights From Working With A B2B Superstar
Send us a Text Message.In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing.Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like.“I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.” – MasonWHAT YOU’LL LEARN ABOUT:How To Handle Getting Called A Fraud – Having a big audience isn’t all sunshine and rainbows. Sometimes you attract haters, and even though you want to defend yourself, it doesn’t always make sense to clap back.What Separates Experts From Amateurs – The top 1% of creators are bring their best effort to the table, every time. Learn why you need to treat your business like a professional if you want to keep up in an increasingly competitive world.Why Most Creators Are Smarter Than You Think – Sometimes influencers have to “dumb it down” to appeal to the masses. Some of the most popular creators out there are even more savvy and intelligent than you might expect.Fun New Marketing Tools and Resources – Learn about two new resources that Chase and Mason stumbled upon since they last recorded, and hear how they’re immediately applying them to their businesses.The Latest On Chase’s LinkedIn Growth Service – Business is booming, and Chase is starting to expand the feature set to keep growing and further improve client retention.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:31 – Responding to Online Criticism00:03:19 – Shooting Course Content With A B2B Superstar00:06:43 – Lessons Learn From Working With True Pros00:13:43 – What B2B Influencers Are Really Like Behind The Scenes00:15:24 – Promising New Marketing Resources00:23:23 – LinkedIn Growth Business Update00:28:13 – Should Mason Become A LinkedInfluencer?00:31:03 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason
7/19/2024 • 32 minutes, 53 seconds
How We Built Our Audience To 1M+ Followers
Send us a Text Message.In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter. They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services."The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money." – MasonWHAT YOU’LL LEARN ABOUT:Content Formats on LinkedIn and Twitter – Learn which formats are performing better on LinkedIn compared to Twitter and why it's so important to customize your content to the platform you're posting on.Balancing Personal and Professional Content – Understand the impact of sharing personal stories and lifestyle content alongside professional content, to humanize yourself while establishing your professional authority.Selling Without Selling – Take notes on strategies for promoting products or services without appearing too salesy, so that you can drive leads for your business without compromising your reputation.Engagement Bait Posts – Strategically deploy “engagement bait” content to boost interactions with your posts and amplify your reach across a variety of platforms.Frequency of Content Posting – Factor in the recommended volume of posts to publish per week, and dial in the perfect ratio of value-driven posts (about 80%) to promotional posts (about 20%).Commenting for Distribution – Avoid missing one of the most effective growth strategies – engaging with posts from other people. Commenting on content from others can actually boost your own reach.Building Authority through Content – Establish your expertise and credibility by posting authoritative content like proprietary processes, client case studies, success stories, and lessons learned.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:46 – Introduction to Social Media Growth00:02:35 – Content Strategies for LinkedIn and Twitter00:03:27 – Understanding Platform Dynamics00:05:14 – Creating Effective Content Formats00:12:11– Repurposing and Recycling Content00:15:12 – Types of Content to Create00:27:45 – Live Audience Excitement00:28:08 – Promotional Posts Strategy00:30:33 – Selling Without Selling00:33:53 – Engagement Bait Tactics00:37:30 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMason
6/28/2024 • 42 minutes, 52 seconds
Is College Worth It?, Downsides Of Personal Branding, and Podcast Growth Strategies
Send us a Text Message.The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business.When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13!WHAT YOU’LL LEARN ABOUT:Chase’s Crazy Wedding Weekend – Recap Chase’s recent trip to a cousin’s wedding, where rumor has it the cumulative cost of the venue, activities, meals, and entertainment was over $1 million.Jeremy Haynes' Tornado Ad Strategy – Take a hyper-tactical look at an ad strategy used by Jeremy Haynes, which leverages existing content to produce a retargeting funnel that keeps your sales pipeline overflowing.Downside Of Building A Personal Brand – Explore the downsides of building a business that’s reliant on a personal brand, including: privacy concerns, challenges selling the business, and the pressure to maintain a consistent public image.The Value Of A College Education – Hear perspectives about college experiences, including both the benefits (Ex: social networking) and potential drawbacks (Ex: costs, lack of practical application) to get a fairly balanced view of what the current value of a college education truly is.Podcast Growth Strategies – Brainstorm strategies and tactics that can be used to expand the reach of a podcast and form stronger relationships with members of your audience.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:01:59 – Chase’s Epic Wedding Weekend00:05:10 – The Jeremy Haynes Tornado Ad Strategy00:11:25 – Challenges and Downsides Of Personal Brands00:17:56 – Benefits & Drawbacks Of Going To College00:20:27 – Growing The Podcast Through Guests and Giveaways00:31:36 – Livestreaming As A Podcast Growth Tactic00:32:08 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBEKeep up with Chase at…www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at…www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason
6/21/2024 • 31 minutes, 14 seconds
This Statement Triggered Us: Chase Dimond & Nick Shackelford Talk Through Personal & Brand Building
This Statement Triggered Us: Chase Dimond and Nick Shackelford Talk Through Personal Branding & Building BusinessesThis is the Facebook post that Nick is referencing:It’s amazing to me how most of the people others find to be impressive in my industry, I find to be unimpressive.And most of the people that are under the radar, I find to be wildly impressive.It is almost like the more likely you are to be known, the less you are actually capable of other than self promotion.Let us know your thoughts on Twitter:Chase Dimond - https://twitter.com/ecomchasedimondNick Shackelford - https://twitter.com/iamshackelford
2/15/2022 • 16 minutes, 59 seconds
Building & Scaling an Ecommerce Community to 2,100+ Paying Members With the Wiz of Ecom
I'm insanely excited to share this episode with you.Think of this episode as your masterclass for all things community related.Wiz talks at length about how he built and scaled his online ecommerce community, Utopia, to over 2,100+ paying members.What's more, the conversion rate from free trial signups to paying members is 70%+ and the retention of paying users is 88%+.In this episode we cover the inspiration behind Utopia, the team members Wiz believes you need to build and foster community, the channels that have been successful and unsuccessful in-terms of acquiring paying members, and so much more.Make sure to drop us both a follow on Twitter:Wiz of Ecom Twitter profile link: https://twitter.com/wizofecomMy Twitter profile link: https://twitter.com/ecomchasedimondAnd you can click here to check out Utopia.
6/8/2021 • 27 minutes, 39 seconds
A Masterclass on Ecommerce Quizzes With Gen Furukawa of Prehook
I'm excited to share this episode with you!In this interview, Gen drops a ton of knowledge on ecommerce quizzes.More specifically, we talk about how to capture more leads, personalize the shopping experience, and grow your ecommerce sales.You can reach Gen via email: gen AT prehook.comHere's his website: https://prehook.com/You can follow me on Twitter here: https://twitter.com/ecomchasedimond
5/24/2021 • 28 minutes, 37 seconds
5 Free Ways Agencies and Freelancers Can Get Clients With Dennis Demori
I'm excited to share this awesome interview with you!5 Free Ways Agencies and Freelancers Can Get Clients With Dennis DemoriDennis is an Email Marketer & Consultant who primarily works with online coaches and info publishers. He also creates training products and mentors his students on email marketing and online business.Make sure you're following us both on Twitter:Dennis' Twitter profile link: https://twitter.com/DennisDemoriMy Twitter profile link: https://twitter.com/ecomchasedimond
5/6/2021 • 24 minutes, 30 seconds
SMS Marketing with Chase Dimond & Bea Doheny
SMS Marketing isn't a topic I normally discuss, nor is this interview in the typical format of my podcast.However, there's a lot that's currently happening right now in the SMS world, so I wanted to get this content out in a timely manner.This episode covers 2 main things:1. How SMS and Email Marketing can be paired together2. Short Codes vs. Long Codes in SMS (including the types, costs, and the pros and cons)