Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022! Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list! Check out the ads referred to here: https://bit.ly/topads2022 You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL. Check out the ads here: Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI Vim ad campaign featuring Virender Sehwag: https://www.youtube.com/watch?v=CAAl3J0yKyw https://www.youtube.com/watch?v=AwY0IjoSNRk https://www.youtube.com/watch?v=h03H-e0rpCM Vim’s December 2021 ad campaign: https://www.youtube.com/watch?v=6b8f3XQZZXc P&G Ariel’s Share The Load campaign: https://www.youtube.com/watch?v=AIr5btESyNA https://www.youtube.com/watch?v=wJukf4ifuKs https://www.youtube.com/watch?v=8QDlv8kfwIM https://www.youtube.com/watch?v=DA64FF7MR58 Lloyd Unisex washing machine ad: https://www.youtube.com/watch?v=vOX0XrxYqpc Henkel’s Pril Tamarind ad: https://www.youtube.com/watch?v=yGU34cOjQRg  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person! Examples of ads that use these framing devices and how it works - tune in to know more! Check out the ads here: Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ FTX: https://www.youtube.com/watch?v=BH5-rSxilxo BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059 Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI  Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8  Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)    Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.   Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?".  Which brands have used this idea and how does it work? Listen... to know more! Check out ad videos here:  SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702 Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0 Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0   Screenshots: Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9 Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda  Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! How did Indulekha respond? In a really smart way! Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more! Ads to refer to: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably. It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully. Tune in to the Advertisers guide to the galaxy to know more! Check out the Ad here: Video: https://www.youtube.com/watch?v=1aybcJMe3qA Screenshots:  https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-1.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-2.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-3.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-profile.jpg You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music  See omnystudio.com/listener for privacy information.

When was the last time you got your vehicle—2-wheeler or 4-wheeler—physically inspected while renewing the insurance? Chances are, you may not have at all! And yet, PhonePe highlights that you can get a phone-based inspection done to avoid physical inspection! In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at a really clever positioning brainwave from PhonePe Insurance that helps itself differentiate instantly from others! Tune in to know more! Check out the ads here:  ACKO: https://www.youtube.com/watch?v=Pdgr8LQbXSY Policybazaar: https://www.youtube.com/watch?v=mIyEqGucNCs LIC: https://www.youtube.com/watch?v=EqcNHhsNzeA PhonePe Hindi ad: https://www.youtube.com/watch?v=ABlG3_Uy35A PhonePe South ads: Cars Tamil - https://www.youtube.com/watch?v=hdMu3UzdiDA Telugu - https://www.youtube.com/watch?v=fQoC6DliGLY Malayalam - https://www.youtube.com/watch?v=xCLn7fHjZHM Kannada - https://www.youtube.com/watch?v=L_f1v16PruM PhonePe South ads: 2-wheelers Tamil: https://www.youtube.com/watch?v=Z1dL8Snng-4 Telugu: https://www.youtube.com/watch?v=xjG3kI2WTEA Malayalam: https://www.youtube.com/watch?v=VoWKbFWW0DA Kannada: https://www.youtube.com/watch?v=55I9fOTgqQY   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn. In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement! Tune in to know more! Monster employees’ LinkedIn posts before the announcement: Image 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons1-scaled.jpg Image 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons2-scaled.jpg Image 3: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons3-scaled.jpg  Image 4: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons4-scaled.jpg  Rebranded entity: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/foundit-new-640x1107.jpg  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really. In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations. Tune in to know more! Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc Check out the Ads here:  Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description Urban Ladder’s Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM MattressFirm’s Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job Simba Sleep’s sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336 Sleep’s snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html Amer Jaleel’s LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O Britannia Good Day’s Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw  Volkswagen’s Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Dabur Honey's recent digital film starring Sonu Sood starts on a specific premise - that Sonu Sood genuinely sought information on the purity of honey available in India. But was it really the case? In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort. Tune in to know more! Check out the Youtube video here: https://youtu.be/hsFpKlsTBZU Check out the Ad here:  Dabur Honey video: https://www.youtube.com/watch?v=POCvmwLxoms Dabur Vita ad: https://www.youtube.com/watch?v=6YTpcuRDA64 Sonu Sood's tweet: https://twitter.com/SonuSood/status/1553980587089997824 Sonu Sood's tweet screenshot: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-aug-1-tweet.jpg Sonu - Dabur timeline: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-tweets-on-dabur-all-scaled.jpg Coca-Cola ad featuring Aamir Khan: https://www.youtube.com/watch?v=_BSAFdttpVA Cadbury's ad featuring Amitabh Bachchan: https://www.youtube.com/watch?v=PH_f6qiH-Xc   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

The recent AU Bank ad featuring Kiara Advani and Aamir Khan came under heavy fire for reimagining the tradition of the bride entering the groom's home with her right foot first. But was the ad really reimagining traditions?In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the AU Bank ad along with a few other ads to address the allegation that advertising reimagines our traditions. Spoiler alert: they do not!Tune in to know more!Check out the YouTube video here: https://youtu.be/TknnHvk0AKIAd Links:McDonald’s Diwali 2022 ad film: https://www.youtube.com/watch?v=_uaJNxVXhNEBig Bazaar Diwali 2015, Paper Pataka ad film: https://www.youtube.com/watch?v=SPKfad0W97s AU Bank ad: https://www.youtube.com/watch?v=A6Ejs2cPJDkHrithik Roshan Ferrero Rosher Diwali ad: https://www.youtube.com/watch?v=CLO3w4-o8ycYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

GSK's Crocin 650 paracetamol features a "Mr. Sachin Khurana" in the print advertisements! "Mr. Sachin Khurana" is wearing a white coat, like the ones worn by doctors. So why is he 'Mr.' and not 'Dr.'?In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the reason behind why GSK's Crocin names a model featured in the print ad, and why he is a 'Mr.' and not a 'Dr.' despite wearing a white coat associated with a doctor.Tune in to know more!Check out Youtube video here: https://youtu.be/rEfHTWwJyc4 Ad reference: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/crocin-ad-jan-2022.jpghttps://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/crocin-ad-sep-2022.jpghttps://www.youtube.com/watch?v=p_nNz57RIDQhttps://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sachin-khurana-actor-scaled.jpghttps://www.youtube.com/watch?v=zVTvTHh16Pwhttps://www.youtube.com/watch?v=tZ2ky7wlxacYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Havells Fans launched their now-famous 'Hawa Badlegi' series of ads way back in 2013. After running it successfully till 2017—including running into controversies, withdrawal, and apology in 2016—the series was paused!In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the 2022 relaunch of Havells 'Hawa Badlegi' and offers his perspective on why it falls short of the brand's earlier work.Tune in to know more!Check out the Youtube Video here: Check out the ads here: 2013:https://www.youtube.com/watch?v=uQQAp92Sfr4https://www.youtube.com/watch?v=w8CzBNkQUlwhttps://www.youtube.com/watch?v=r4Ix2_-_-sghttps://www.youtube.com/watch?v=OlMlwUZ-LK02014:https://www.youtube.com/watch?v=xYeKc4saFAYhttps://www.youtube.com/watch?v=1WT9I3hA8Yshttps://www.youtube.com/watch?v=2y91EWtzz4U2015:https://www.youtube.com/watch?v=ym9jVe_ccSshttps://www.youtube.com/watch?v=bfln9jQ10Tshttps://www.youtube.com/watch?v=RGA0GoZuYRghttps://www.youtube.com/watch?v=6OREk2fEBQU2016:https://www.youtube.com/watch?v=LjeNVIxdKL4https://www.youtube.com/watch?v=IoT4KNuj6rs2017:https://www.youtube.com/watch?v=yYD8nO_P0Sshttps://www.youtube.com/watch?v=dIQTn4kkeII2022:https://www.youtube.com/watch?v=3dGpJtvAtA8https://www.youtube.com/watch?v=aFpvsN8qI3QYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Navneet Education's recent Teacher's Day campaign makes a well-intended pitch: Teachers should be able to add 'Tr.' title in front of their names, just like 'Dr.' for doctors. But, there is a problem with this communication!In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the Navneet campaign's narrative device and points to the underlying issues that pull down the impact of the intent.Tune in to know more!Check out the YouTube video here: https://youtu.be/4l_CWPHMK2ACheck out the ad here: https://www.youtube.com/watch?v=RKZgtHb7ZLcYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

What products does brand Jaquar make? Ask this question to anyone and they would say, 'Bathroom fittings'. But they have also been making lighting products since 2016!In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the evolution of how Jaquar has advertised their lighting products over the years, and why 2022 is the year they finally get it right!Tune in to know more!2016: https://www.youtube.com/watch?v=M7ELfz_ljOI2017: https://www.youtube.com/watch?v=8-nLWhraF642018: https://www.youtube.com/watch?v=JGOyQ8htAsE2020: https://www.youtube.com/watch?v=Wr_ABRrg5g42022:Home: https://www.youtube.com/watch?v=S6Wor24fga0Office: https://www.youtube.com/watch?v=a4pEqk06HmcOutdoor: https://www.youtube.com/watch?v=gAwrJvRUz94 You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Hindustan Unilever's recent Bin Boy campaign has the right intention, a good emotional pull, and an engaging script. But it uses a stretched logic that hardly does justice to the social responsibility message it purports to communicate.In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the recent public service message from Hindustan Unilever and offers perspective on seeing it beyond its easy emotional appeal.Tune in to know more!Check out the YouTube video here: https://youtu.be/i4hyxpA2s04 Bin boy: https://www.youtube.com/watch?v=uMd8pHjab-MTata Solar: https://www.youtube.com/watch?v=fC4z5x3g2mU You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Swiggy's gulab jamun uncle first came into our lives in April 2018. Since then, Swiggy has used him in multiple ad campaigns from 2018-2021! The character has since become extremely popular and familiar, even outshining the Swiggy brand to some extent!That's precisely why brands other than Swiggy have started approaching the gulab jamun uncle!In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at gulab jamun uncle looking beyond Swiggy and other similar examples of characters popularized by one brand moving beyond that brand!Tune in to know more!Check out the YouTube video here: https://youtu.be/Fg2QYTaNu28 Advertisements link: - Shubh Aarambh TV Commercial: https://bit.ly/3BD7hOb- Airfone Ad:https://bit.ly/3C0btsD- Trivago: https://bit.ly/3BD7oJB- Paytm: https://bit.ly/3qZg08w- Swiggy:https://bit.ly/3DGEXNlhttps://bit.ly/3R3SbXHhttps://bit.ly/3DJMECphttps://bit.ly/3qVwM8ohttps://bit.ly/3BtuL88https://bit.ly/3C0bGMn- Dr Trust: https://bit.ly/3xKjPSB- ZunPluse: https://bit.ly/3BXElSo- Vadilal - https://bit.ly/3QX9lpSYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

USHA Grinders recently came up with an ad film for their tie-up with the Mithali Raj biopic, Shabash Mitthu. The highlight of the ad was the pun, 'Better Batter'. The grinders make 'better batter'. Mithali Raj is a 'better batter'. Get it?Cringed?Yeah, I did too.But there's more to question and observe.In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan analyses USHA Grinders' 'Better Batter' ad and looks at it from the lens of gender stereotypes in advertising!Tune in to know more!Check out the YouTube video here: Advertisements link: 1. https://www.youtube.com/watch?v=jssQPUaBPtc&ab_channel=Usha2. https://www.youtube.com/watch?v=e6gfaMlsuT43. https://www.youtube.com/watch?v=QQWvxKdUgik&ab_channel=LiebherrAppliancesIndia4. https://www.youtube.com/watch?v=h03H-e0rpCM&t=1s&ab_channel=VimIndiaOfficialYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Of all the things that affect your body language, add a new one - the banian and underwear you wear! Yes, Dixcy Scott's recent campaign made by TBWA\India presents an interesting concept and delivers it very well too! In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan analyses the recent Dixcy Scott ad that has actor Rahul Dev walking into conversations of others wearing only his underwear... but for a very good reason!Tune in to know more!Check out the YouTube video here: https://youtu.be/FU64kO41TFE Advertisement links:DIXCY SCOTT: https://www.youtube.com/watch?v=c7llHwHNxN0&ab_channel=DixcyScottDIXCY SCOTT: https://www.youtube.com/watch?v=OBhvy9tBAMc&t=2s&ab_channel=DixcyScottDIXCY SCOTT:https://www.youtube.com/watch?v=ufYGTk7Qy5E&ab_channel=DixcyScottLUX COZI: https://www.youtube.com/watch?v=XFrTGkYKMaQ&ab_channel=LuxInnerwearYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

In most toothpaste advertisements, we come across models who are conventionally good-looking, photogenic and advertising-approved with well-aligned white teeth.For the 2022 ad campaign, Colgate chose Dolly Singh, Prarthana Jagan and Toshada Uma as their brand ambassadors, going beyond the conventional expectation.Tune in to this episode of ‘The Advertiser’s Guide To The Galaxy’ with Karthik Srinivasan to find out how Colgate tried to break the conventional beauty standards but failed in a few waysCheck out the YouTube video here: https://youtu.be/p4dRMp-Q900Colgate’s advertisement links: 1. New Colgate Visible White O2, a teeth whitening revolution, that whitens teeth in just 3 days2. https://www.youtube.com/watch?v=xSjbP3PI5wc3. https://www.youtube.com/watch?v=n_b9EZMbVfQ You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Gaana, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Do you recall any advertising campaign by a dry fruits brand? What do you think they usually focus on? Nutrition value and health benefits?But Happilo decided to break this rule and go all nuts in their ad campaign. In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan analyses the most bizarre ad campaign by Happilo, that was aired during the IPL 2022. He talks about how Happilo has nailed the first step in advertising and smashed every category template that was held dear by brands in their category. Tune in to know more!Check out the YouTube video here: https://youtu.be/p4dRMp-Q900 Happilo advertisement link:Dial up the josh with Happilo | Don't Do NothingAaj Society Main kya ho raha hai ? 👀| Don't Do Nothing with HappiloCheck out Karthik Srinivasan’s blog here: https://beastoftraal.com/You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Gaana, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

The electric two-wheelers are the best options to move toward a sustainable lifestyle. But how do we trust these products when there is no one telling us how safe they are? Especially after the incidents of electric scooters going up in flames. While all the brands decided to remain silent, Ather had something different in mind! Tune in to this episode of ‘The Advertiser’s Guide To The Galaxy’ with Karthik Srinivasan to find out how ‘Ather Energy’ decided to address the burning issue using punchy humor and managed to communicate how ‘cool’ their batteries are!Check out the Ad here: Ather Energy: Our batteries are cool. This video is even coolerUnion Carbide: Union Carbide - "Chick"Corning's Vision cookware:80s Commercials - Visions CookwareCheck out the YouTube video here: https://youtu.be/C_uaFmq9X7ACheck out Karthik Srinivasan’s blog here: https://beastoftraal.com/You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Gaana, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

There are critics for almost all other mainstream/popular forms of art in India - movies, music, theater, etc. But what about advertising?People usually have opinions about it but no one really talks about it. And with them becoming more thoughtful and multi-channeled, one is exposed to them across platforms and they leave an imprint on the mind. Here’s where our host Karthik intervenes- to offer perspectives to think more deeply about advertising, by treating it as a combination of art and business and to gain insight and not let any miscommunication happen. Come see advertising from a whole new perspective with Karthik Srinivasan.Coming soon on the IVM Podcasts network!Check out Karthik Srinivasan’s blog here: https://beastoftraal.com/You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Gaana, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.