An iTunes Best of 2014 podcast- The $100 MBA Show is a new kind of business podcast where you simply get better at business with our daily 10 minute business lessons for the real world. These no fluff, 10-minute episodes are packed with only the pure business building training you want.
Omar Zenhom shares some of the best business lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.
Life is busy, we know. But we also know you need to always be growing as a business builder. That’s why all our episodes are about 10 minutes or less and subscribers get a fresh episode everyday, 7 days a week. Very cool.
MBA2469 How To Build a Reputation That Serves You
Have you ever considered the true value of your reputation in business? How it echoes through every deal you make, every product you release, and every interaction you have with clients and colleagues alike? In the fiercely competitive world of entrepreneurship, could your reputation be the silent ambassador advocating for your success behind closed doors? […]
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5/17/2024 • 13 minutes, 2 seconds
MBA2468 Q&A Wednesday: I am making more revenue than ever but I’m still not rich. Why?
Are you working tirelessly to scale up your business revenue, only to find that your personal wealth isn’t reflecting the success of your sales figures? You’re not alone in this perplexing situation where the numbers just don’t add up to a growing bank account. Omar tackles a question that stumps many entrepreneurs: Why isn’t increased […]
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5/15/2024 • 18 minutes, 27 seconds
MBA2467 3 Toxic Types of People Stopping You From Growing
Are the people in your life fueling your success, or are they unwittingly holding you back? It’s time to take a hard look at the relationships that shape our personal and professional lives. In this episode, we’re peeling back the layers on the three types of toxic individuals who might be lurking in your network […]
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5/13/2024 • 18 minutes, 21 seconds
MBA2466 The 3 Big Reasons Why Your Content Marketing Is Not Working
Are you pouring your heart into content marketing but feel like you’re hitting a brick wall? Do you find yourself tirelessly posting on social media, crafting blog posts, or producing videos only to receive an underwhelming response? It’s a common frustration, and you’re not alone in your quest to figure out why your efforts aren’t […]
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5/10/2024 • 16 minutes, 34 seconds
MBA2465 Q&A Wednesday: How do I hire a team with no money? I’m stuck in self-employment.
Are you an entrepreneur grappling with how to grow your business without the financial means to hire a team? Is the dilemma of needing to expand but lacking the resources holding you back from transitioning from solopreneurship to a thriving business with a supportive team? If these challenges sound familiar, get ready to uncover some […]
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5/8/2024 • 19 minutes, 35 seconds
MBA2464 Extended Interview: Dave Meyer – How to Use Real Estate Investing to Retire Early
What if there existed a path to attain independence from financial constraints well before the typical retirement age? Would you be interested in learning the secrets of using real estate investing as a powerful tool to expedite your journey to early retirement? We’re sitting down with Dave Meyer, a real estate investing expert from BiggerPockets, […]
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5/6/2024 • 59 minutes, 15 seconds
MBA2463 Why You Have Not Started a Business Yet and How to Break Through
Are you teetering on the edge of entrepreneurial ambition, but finding it hard to take the leap? Do you often daydream about starting your own business, yet feel stuck, unable to pinpoint what’s holding you back? Day by day, do you wonder what’s really stopping you from embarking on the business journey you’ve long imagined? […]
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5/3/2024 • 18 minutes, 1 second
MBA2462 Q&A Wednesday: Do I need to offer more products? How many is too many?
Are you a busy entrepreneur juggling a bunch of products, worried your customers might get lost in the shuffle? In today’s cutthroat market, finding the Goldilocks zone between too little and too much is crucial. But how do you know if your product lineup hits the sweet spot or overwhelms potential buyers? In this episode, […]
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5/1/2024 • 15 minutes, 40 seconds
MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing
Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn’t always lead to better results? In today’s fast-paced business world, it’s easy to fall into the trap of over-marketing without seeing the success you’re aiming for. But what if the key to achieving bigger […]
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4/29/2024 • 1 hour, 16 minutes, 46 seconds
MBA2460 Why Amazon’s Lightning Deals Work & How to Do the Same in Your Business
Are you eager to harness the sales power of Amazon’s Lightning Deals and supercharge your conversions? Ever wondered how behemoths like Amazon whip up buying frenzies with promotions that vanish in the blink of an eye? If you’ve been pondering how to wield that same lightning-fast power for your own business, regardless of what you’re […]
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4/26/2024 • 15 minutes, 55 seconds
MBA2459 Q&A Wednesday: What should my margins be? How do I improve them over time?
Feeling the pinch of tight margins in your e-commerce gig? Worried about balancing profitability with offering competitive prices and top-notch products? If these concerns strike a chord with you, rest assured, you’re not alone. Many entrepreneurs grapple with understanding and boosting their profit margins, but the road to better financials might be clearer than you […]
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4/24/2024 • 16 minutes, 58 seconds
MBA2458 Why AirBnB is Failing & How to Avoid the Same Downfall
Are you up to speed on what’s shaking up Airbnb, one of the biggest names in travel? Ever wonder if the tactics that once made them a hit are now leading them down the wrong path? And how can your business sidestep those same pitfalls? In this episode, Omar digs into the hurdles facing Airbnb. […]
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4/22/2024 • 15 minutes, 13 seconds
MBA2457 The Golden Milestone: Why Your First $100,000 is The Most Crucial
Found yourself wondering why hitting that first $100,000 milestone in your business feels like such a big deal? Wondering how it sets the stage for your future success and a more solid financial foundation? Well, buckle up because in today’s episode, we’re diving deep into why this golden milestone is a game-changer and how you […]
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4/19/2024 • 18 minutes, 24 seconds
MBA2456 Q&A Wednesday: I have the looks for radio but know video marketing works. Any advice?
Feeling hesitant about diving into video marketing because you’re not sure you’re camera-ready? Don’t worry, you’re not alone! In this episode, we tackle a common concern brought up by Lisa, a business owner who’s just hit the 6-figure milestone. Omar gets real about practical tips and tricks for shaking off those self-conscious vibes and rocking […]
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4/17/2024 • 15 minutes, 2 seconds
MBA2455 How To Use a Waiting List to Launch Your Next Thing
Ever wondered how anticipation and scarcity could supercharge a product or service’s appeal? Have you ever wondered how other entrepreneurs use waiting lists to launch their next big thing? Dive in as Omar breaks down the psychology behind waiting lists, walks you through setting one up for your own launch, and lays out the nitty-gritty […]
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4/15/2024 • 15 minutes, 27 seconds
MBA2454 Do Checkout Upsells Work?
Are you curious about checkout upsells – are they just another sales trick, or can they really shake things up for your business? Well, get ready to dive into this age-old debate in today’s episode. Whether you’ve been in the game for a while or you’re just starting out, understanding the potential impact of checkout […]
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4/12/2024 • 14 minutes, 40 seconds
MBA2453 Q&A Wednesday: Would you do anything differently if you started WebinarNinja today?
What would happen if you started your business today rather than 5, 8, 10 years ago? Is there anything you would do differently to make sure your growth is faster and smoother? Business is really hard, but Omar is here to give us down-to-earth advice and real-life lessons to help navigate the wild world of […]
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4/10/2024 • 17 minutes, 46 seconds
MBA2452 How To Save Thousands When Starting a Business
Isn’t it hard to save money while starting a business? It seems like a challenging thing to do, right? Omar knows it, and in this episode, he wants to make sure that you are guided on saving thousands of dollars while starting your business. Omar’s bringing some real talk and practical tips straight from his […]
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4/8/2024 • 16 minutes, 14 seconds
MBA2451 What I Learned Raising $12,000 for Charity
Have you ever tried giving back to charity? If you have, congratulations! If you haven’t, tune in to this episode. Omar shares his real-life experience about giving back and the valuable lessons he learned along the way. This episode is jam-packed with practical advice on how to effectively raise funds for a good cause, choose […]
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4/5/2024 • 19 minutes, 12 seconds
MBA2450 Q&A Wednesday: I feel like quitting my business and getting a job. Should I?
Are you caught in a tough spot, debating whether to persevere with your business or return to a traditional job? Well, you’re not alone! One of our listeners asked this question, and we know many of us can relate. Let’s tackle this exact dilemma head-on. Omar breaks it down with exercises and tips to help […]
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4/3/2024 • 16 minutes, 24 seconds
MBA2449 Why Right Now is The Best Time To Start a Business
When is the right time to start a business? If you’re searching for a sign on when to kickstart your entrepreneurial journey, this episode is that sign. In this episode, Omar talks about the perks of getting started ASAP, why waiting could cost you, and why 2024 is a golden opportunity to get going. Omar’s […]
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4/1/2024 • 19 minutes, 17 seconds
MBA2448 Don’t Make These 3 BIG Team Member Offboarding Mistakes
What do you do when a team member leaves your company? Are you guilty of making these three big blunders when saying goodbye to team members? Ever wonder what happens when someone leaves? And are you handling it correctly when they do? Offboarding is often an overlooked part of team management, but starting today, it […]
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3/29/2024 • 15 minutes, 44 seconds
MBA2447 Q&A Wednesday: How do I take time off from my business without everything breaking down?
Are you afraid of taking a break from your business to recharge? Feeling like you’re carrying the weight of your business on your shoulders, making it tough to even think about taking a breather without everything falling apart? You’re not alone. In this episode, Omar tackles a question from Clark that hits close to home: […]
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3/27/2024 • 20 minutes, 10 seconds
MBA2446 The Best Camera To Shoot Content for Your Brand
Planning to buy a camera for content creation? Are you struggling to choose the perfect camera that truly reflects your brand while fitting your budget and delivering top-notch quality for your videos? With hundreds of options out there, it’s easy to feel overwhelmed and make a hasty decision. Omar dives into the world of video […]
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3/25/2024 • 21 minutes, 15 seconds
MBA2445 The Real Reasons Why Your Customers Are Unhappy
Are you tired of customer complaints? Struggling to keep your customers happy and handle negative feedback? Maybe attracting new customers and keeping them coming back feels like an uphill battle? Let Omar help you tackle this problem head-on. In this episode, Omar dives into the reasons why customers aren’t thrilled with your business, shedding light […]
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3/22/2024 • 23 minutes, 7 seconds
MBA2444 Q&A Wednesday: What is the most important tool you use in your business?
What’s the one tool that Omar considers the most important for his business? Ever wonder what it could be? Well, one listener did, and Omar spills the beans in this episode. Spoiler alert: it’s not some fancy AI tool or paid app. It’s actually an app that everyone can use, and Omar believes it’s the […]
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3/20/2024 • 16 minutes, 27 seconds
MBA2443 Don’t Start These Businesses as Your First Business
Hey newbie! Eager to kick off your first business but feeling a bit lost on which ventures to avoid? Want to set yourself up for success right from the start? Well, get ready for some killer tips on diving into your first business venture. In this episode, Omar breaks down the types of businesses you […]
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3/18/2024 • 21 minutes, 4 seconds
MBA2442 Best Laptop to Buy as a Digital Nomad
Are you a digital nomad or a business owner that’s always on the move? Ever wondered which laptop would be your trusty sidekick for your jet-setting lifestyle? If these questions sound familiar, then you’re in luck! Today’s episode is all about finding the perfect laptop for digital nomads and entrepreneurs who need reliability on the […]
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3/15/2024 • 20 minutes, 24 seconds
MBA2441 Q&A Wednesday: Do I need to pivot and add AI in my business?
Struggling to make your mark in the world of entrepreneurship? Wondering if diving into the realm of artificial intelligence (AI) could give your business the boost it needs? Omar is here to shed some light on these burning questions. Not everything can be solved with AI, and this episode serves as a testament to that […]
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3/13/2024 • 18 minutes, 54 seconds
MBA2440 3 Most Important Traits You Must Have To Succeed in Business
Every successful businessperson in this world has these 3 traits. Do you have these traits? Uncover the key qualities that lead to success in business with Omar shining a light on what it really takes to thrive in business. In this episode, Omar breaks down the three essential traits that form the foundation of business […]
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3/11/2024 • 17 minutes, 27 seconds
MBA2439 How To Make a Million Dollars in Revenue in Your Business
Did you know that it’s very possible for any business to hit $1,000,000 in revenue? Well, it sure is! Buckle up because in this episode, Omar teaches us what it really takes to reach that epic milestone. No fluff, just practical lessons and real-life examples to guide you along the way. Learn the key strategies […]
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3/8/2024 • 18 minutes, 49 seconds
MBA2438 Q&A Wednesday: How do I increase my rates as a freelancer without losing business?
Hey freelancers, listen up! Want to boost your rates without scaring off clients? Struggling to find that sweet spot between earning more and keeping your clients happy? Well, Omar’s got your back in this episode. He’s diving into the nitty-gritty of making more cash as a freelancer without losing your clients. From tweaking your pricing […]
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3/6/2024 • 16 minutes, 25 seconds
MBA2437 Hustle Culture & Why It’s Not So Bad
Hey, ever heard of hustle culture? It’s all the rage these days, but not everyone’s on board. Wondering what Omar thinks about it? Well, today’s your lucky day! Join Omar as he dives into the whole hustle culture thing. He’s here to shake things up and show you why it might not be as bad […]
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3/4/2024 • 21 minutes, 36 seconds
MBA2436 Your Only Goal In Your First Year of Business & How to Achieve It
When you start a business, do you have a first-year goal? Are you feeling overwhelmed with the countless tasks and decisions that come with starting a business? Do you struggle to find clarity and direction in the midst of it all? If so, you’re in for a treat with today’s episode. Omar is here to […]
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3/1/2024 • 18 minutes, 15 seconds
MBA2435 Q&A Wednesday: How do I increase my email offer sales conversions?
Are you looking to boost your email offer sales conversions for your business? Do you want to learn practical strategies to maximize your email marketing efforts? Are you looking to drive more sales? In this episode, Omar shares his expertise on increasing email offer sales conversions, providing valuable insights and actionable tips for improving your […]
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2/28/2024 • 21 minutes, 2 seconds
MBA2434 How to Think Big and Act Small
Ever thought about how you can grow your business without burning through your budget? Can you achieve significant business growth by taking small, incremental steps? Join Omar as he uncovers the strategies to think big and act small, with real examples, paving the way for success without breaking the bank. In this episode, Omar delves […]
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2/26/2024 • 18 minutes, 9 seconds
MBA2433 Why I Changed My Social Media Strategy
Are you tired of feeling overwhelmed by the demands of maintaining a strong social media presence across multiple platforms? Have you ever wondered if there’s a simpler, more effective approach to growing your audience and reaching your business goals through social media? In this episode, Omar reveals his personal journey of redefining his social media […]
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2/23/2024 • 13 minutes, 17 seconds
MBA2432 Q&A Wednesday: Am I too conservative to be an entrepreneur?
Are you hesitant to take risks in your entrepreneurial journey? Do you find yourself agonizing over every decision, big or small, for fear of making the wrong choice? If so, you’re not alone. Many entrepreneurs face the challenge of balancing calculated risk with caution. In this episode, Omar delves into the question posed by Brenda: […]
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2/21/2024 • 15 minutes, 38 seconds
MBA2431 Must Read: The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga
Ever wondered how your personal wellbeing could impact your business success? Are you ready to discover the mindset shift that can transform not only your business, but your entire life? Here’s a thought-provoking book that explores the connection between inner peace and business performance. Join Omar as he delves deep into the insights and takeaways […]
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2/19/2024 • 15 minutes, 9 seconds
MBA2430 Just Show Up!
Are you struggling to build your business or maintain consistency in your efforts? Do you wonder why some entrepreneurs seem to effortlessly succeed while others flounder? In this episode, Omar shares the power of just showing up. With over 20 years of entrepreneurship experience and a track record of helping thousands of business owners, Omar […]
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2/16/2024 • 14 minutes, 42 seconds
MBA2429 Q&A Wednesday: How do I deal with haters that say we need more diversity?
How important is diversity in business or events? What if your business lacks diversity and gets a lot of hate for it? How can your business effectively respond to criticism regarding the absence of diversity in its operations or events, and what steps can you take to actively promote and incorporate diversity? In this episode, […]
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2/14/2024 • 13 minutes, 12 seconds
MBA2428 Must Read: Elon Musk by Walter Isaacson
Do you ever wonder what it takes to become a larger-than-life entrepreneur like Elon Musk? What challenges did he face? What can we learn from his journey? In this episode, Omar delves into the must-read biography “Elon Musk” by Walter Isaacson, sharing key takeaways and insights that will leave you riveted. Omar explores the in-depth […]
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2/12/2024 • 18 minutes, 14 seconds
MBA2427 How to Use Your Job To Start Your Business
Are you currently employed but dreaming of starting your own business? Wondering how you can use your current job as a stepping stone to entrepreneurship? If so, then this episode is perfect for you! In this episode, Omar shares invaluable insights on how you can leverage your job to gain the skills and experience necessary […]
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2/9/2024 • 12 minutes, 29 seconds
MBA2426 Q&A Wednesday: How do I sell my first product with no email list or following?
Do you struggle selling your products without an email list or social media following? Are you feeling lost without a platform to promote your offerings? Fret not, because in today’s episode, Omar is here to guide you through the process and provide practical solutions to this common entrepreneurial challenge. Omar shares a variety of options […]
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2/7/2024 • 11 minutes, 15 seconds
MBA2425 Extended Interview: Noah Kagan – How to Launch a Million Dollar Business This Weekend
Want to learn how to launch a million-dollar business this weekend? Can you actually create a thriving business with very limited time and resources? In this extended interview, Omar dives deep into the extraordinary life and entrepreneurial journey of Noah Kagan, the brilliant mind behind AppSumo and the author of his new book, ‘Million Dollar […]
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2/5/2024 • 1 hour, 17 minutes, 37 seconds
MBA2424 Why People Hate Running Agency Businesses & How To Avoid The Headaches
Want to know why many agency owners hate their business? Omar delves into the common reasons why a lot of owners end up frustrated and burnt out with their agency. Managing people, dealing with talent wars, handling client expectations, and the constant pressure to maintain and acquire new clientele are some of the headaches that […]
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2/2/2024 • 13 minutes, 44 seconds
MBA2423 Q&A Wednesday: Why did you stop your coaching program?
Is it time for you to stop offering a product or service in your business? Today’s lesson is a reminder that business decisions often require cutting ties – even with products or services we once cherished. Omar candidly shares why he decided to stop offering the Mission Control program, emphasizing the importance of making business […]
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1/31/2024 • 13 minutes, 31 seconds
MBA2422 How Much Does Timing Matter in Business?
Are you wondering if timing really matters in business? Can perfect timing turn a startup into a unicorn? Have you heard successful founders attribute their success to perfect timing? In today’s episode, Omar explores the critical role of timing in business and shares real-world examples of when timing made or broke a business. From real-world […]
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1/29/2024 • 15 minutes, 43 seconds
MBA2421 How to Know if Your Business Will Succeed
Are you an entrepreneur or aspiring to be one, but hesitant to start your own business because you’re unsure if it will succeed? Do you want to learn how to determine if your business will thrive before diving in, making the most of your time, effort, and investment? In this episode, Omar presents a straightforward […]
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1/26/2024 • 12 minutes, 26 seconds
MBA2420 Q&A Wednesday: Should I hire someone underqualified that has potential?
Ever found yourself wondering whether to hire someone with loads of potential but not quite the qualifications you’re looking for? Is it a smart move to bring on an under-qualified candidate with a ton of upside? It’s a tricky decision to hire under-qualified talent and there are risks and rewards involved. That’s why Omar’s bringing […]
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1/24/2024 • 13 minutes, 46 seconds
MBA2419 What is Branding Anyway and How to Do It Right
Have you ever wondered what branding really means and how you can leverage it to propel your business forward? If you’ve felt lost in the sea of advice and buzzwords surrounding branding, then you’re not alone. Join Omar as he demystifies the enigma of branding, breaking it down into tangible and actionable insights that will […]
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1/22/2024 • 12 minutes, 11 seconds
MBA2418 Why I Sold WebinarNinja and What I Learned Along The Way + Free Ride Friday
Today’s episode is an exclusive peek into the journey and compelling story of why Omar and Nicole decided to sell WebinarNinja, after nurturing it into a powerhouse in the live video software arena over a span of 9 years. Omar gets brutally honest as he shares the top 10 lessons he learned along the way, […]
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1/19/2024 • 15 minutes, 32 seconds
MBA2417 Q&A Wednesday: TikTok or YouTube? Which platform should I create content for?
Are you torn between creating content for TikTok or YouTube? Unsure of which platform offers a better return on investment and can help you build a lasting audience? Omar tackles this dilemma head-on in response to this week’s Q&A. He dives deep into the nuances of YouTube versus TikTok, providing a wealth of insights to […]
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1/17/2024 • 13 minutes, 27 seconds
MBA2416 5 Things That Cause Businesses to Fail and How to Avoid Them
Are you curious about the reasons why some businesses flourish while others struggle to gain traction? Have you ever pondered over the critical factors that can lead a business to failure and wondered how to safeguard your own venture from such pitfalls? This episode is a goldmine of insights and actionable advice for entrepreneurs. By […]
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1/15/2024 • 22 minutes, 19 seconds
MBA2415 How to Spend Less Time in Your Email Inbox in 2024 + Free Ride Friday
Are you tired of spending endless hours in your email inbox? Do you want to reclaim your time and focus on growing your business instead? In this episode, Omar shares valuable strategies on how to cut down the time you spend in your email inbox. These proven strategies are designed to liberate you from the […]
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1/12/2024 • 14 minutes, 10 seconds
MBA2414 Q&A Wednesday: Are there any short term loan options to get us over a hump?
Are you experiencing financial hurdles in your business and weighing the options for short-term loans to overcome the tough times? In this episode, Omar tackles the challenge of needing a short-term loan to overcome a tight financial situation. He shares practical advice and alternative strategies to not only weather the storm but also create lasting […]
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1/10/2024 • 18 minutes, 34 seconds
MBA2413 Business Breakdowns: True Classic – A New E-Commerce Brand Stealing Ideas
Today, Omar breaks down the incredible journey of True Classic, an e-commerce brand that has not only disrupted the market but also stolen ideas from other industries to become one of the fastest-growing brands, making over a quarter of a billion dollars in revenue in just a few years. Omar uncovers the 5 compelling strategies […]
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1/8/2024 • 17 minutes, 22 seconds
MBA2412 Experts, Gurus, Mentors- How To Know Who To Trust Online + Free Ride Friday
In an era where it’s easy to be inundated with promises of overnight success and secret formulas, it’s crucial to know who we can trust in our quest for business growth and success. In this episode, Omar cuts through the noise and gets real about the untrustworthy characters in the online business world. From “experts” […]
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1/5/2024 • 16 minutes, 7 seconds
MBA2411 Q&A Wednesday: How do I go from one client to replacing my job while working full-time?
Are you currently working a full-time job but dreaming of transitioning into full-time entrepreneurship? You’re not alone.  In this Q&A Wednesday episode, we dive deep into the challenges facing entrepreneurs who are side hustling while working in a full-time job and offer creative solutions to bridge the gap between the two. Drawing from his personal […]
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1/3/2024 • 14 minutes, 14 seconds
MBA2410 Must Read: Outlive by Peter Attia
Happy New Year! As we embark on a new year, it’s the perfect time to prioritize our health and set the foundation for a successful and fulfilling year ahead. In this episode, Omar shares a compelling must-read book recommendation that has the potential to not only transform your health but also positively impact your business. […]
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1/1/2024 • 17 minutes, 34 seconds
MBA2409 How to Identify Your Ideal Customer + Free Ride Friday
Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy. In this episode, Omar shares valuable insights on how to identify your ideal customer […]
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12/29/2023 • 15 minutes, 20 seconds
MBA2408 Q&A Wednesday: How do I resolve disagreements with my co-founder?
As many of us know, co-founding a business can be an incredibly rewarding, challenging, and dynamic journey. It comes with its fair share of disagreements, but they don’t have to be roadblocks. In this episode, Omar shares his own experience of working with a co-founder for over 10 years and how they have navigated through […]
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12/27/2023 • 12 minutes, 29 seconds
MBA2407 Must Read: Relentless by Tim Grover
“Relentless” by Tim Grover unveils the mindset of top athletes like Michael Jordan, Kobe Bryant, & Dwyane Wade, and the learnings are a game-changer.  Today’s must-read offers unique perspectives on what it takes to be a top performer, drawing from Grover’s extensive experience in elite athlete training. Omar shares his key takeaways and thoughts on […]
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12/25/2023 • 12 minutes, 52 seconds
MBA2406 How to Prepare For a Successful 2024 + Free Ride Friday
As we approach the end of the year, it’s the perfect time to start thinking about how we can set ourselves up for an incredibly successful 2024.  To assist you in this, Omar shares a remarkable episode that’s all about strategic planning and guidance on how to set the stage for a highly successful year. […]
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12/22/2023 • 15 minutes, 25 seconds
MBA2405 Q&A Wednesday: How do I attract and retain top talent in a competitive market?
Attracting and retaining top talent in a competitive market is a real challenge. Omar helps out a listener currently facing this challenge. Drawing from his own experiences running a business for over two decades, Omar shares practical strategies and insights on creating an appealing offer for potential employees, optimizing the onboarding process, and fostering strong […]
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12/20/2023 • 15 minutes, 12 seconds
MBA2404 Business Breakdowns: Virgin Voyages – Re-inventing Cruising
Today, we’re thrilled to dive into an exciting new segment here on the podcast: Business Breakdowns. We’re going to take an in-depth look at how Virgin Voyages reinvented the cruise industry and became a major disrupter in their highly competitive market.  Virgin Voyages, led by the visionary Richard Branson, dared to enter the competitive world […]
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12/18/2023 • 13 minutes, 51 seconds
MBA2403 Courses vs. Communities. Which is Better for You? + Free Ride Friday
Online courses have gained popularity because they can be created once and sold repeatedly. It’s like front-loading the work and reaping the benefits over time. On the other hand, communities offer a hybrid approach, combining access to content with accountability, guidance, and a sense of belonging. Communities are perfect for recurring memberships, ensuring steady income […]
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12/15/2023 • 12 minutes, 54 seconds
MBA2402 Q&A Wednesday: How do I grow my email list fast?
Building a thriving email list is crucial for your online business. Whether you’re just starting out or have been running your online business for a while, it is important to have a robust email list that can drive sales and sustain your growth. In this episode, Omar  breaks down the exact strategies he used to […]
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12/13/2023 • 12 minutes, 52 seconds
MBA2401 Guest Teacher- Ankur Nagpal – How Business Owners Can Save Money on Taxes
Imagine if you could keep more of your hard-earned money by implementing some mind-blowing tax strategies. How would that impact your business?  Today’s guest teacher is Ankur Nagpal, the founder of Teachable, a popular online course platform. Today, Ankur is dedicated to helping business owners save money on taxes through his new venture, Carry. Ankur […]
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12/11/2023 • 15 minutes, 51 seconds
MBA2400 How To Create Your Own Chat GPT + Free Ride Friday
In today’s fast-paced business landscape, it’s crucial to stay ahead of the curve. And AI is the secret weapon that can give you a competitive edge. One incredible tool that’s making waves in the AI world is ChatGPT by OpenAI.  In this episode, Omar explains the recent announcements made by OpenAI, the company behind ChatGPT, […]
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12/8/2023 • 12 minutes, 33 seconds
MBA2399 Q&A Wednesday: Is being an influencer a good business model?
Being an influencer is more than just a role, it’s a business mindset. As influencers continue to rise in popularity with the growth of social media and platforms like TikTok and YouTube, it is important to understand what being an influencer really means and how this translates into a business. In this episode, Omar dives […]
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12/6/2023 • 11 minutes, 33 seconds
MBA2398 Must Read: Excellent Advice for Living by Kevin Kelly
Excellent Advice for Living by Kevin Kelly is a refreshing blend of business wisdom, life lessons, and personal growth strategies. Kevin Kelly, a renowned creator and entrepreneur, shares 68 small pieces of advice that are both valuable and applicable not only to our businesses but also to our personal lives.  In this episode, Omar highlights […]
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12/4/2023 • 14 minutes, 8 seconds
MBA2397 Why It Feels Like You Are Always Putting Out Fires + Free Ride Friday
As entrepreneurs, we often find ourselves waking up to new problems and challenges that need to be solved. But why does this happen so frequently? And more importantly, what can we do about it?  In today’s episode, we dive deep into a common struggle that many business owners face – the constant need to solve […]
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12/1/2023 • 13 minutes, 30 seconds
MBA2396 Q&A Wednesday: How do I start a business while in a job? I have no time.
Many of us dream of starting our own business, but finding the time and juggling responsibilities can often seem impossible. As a former high school teacher who side-hustled for ten years before transitioning into full-time entrepreneurship, Omar shares his personal experience and offers valuable advice on how to make it work. Learn how he did […]
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11/29/2023 • 16 minutes, 21 seconds
MBA2395 Must Read: Be Useful by Arnold Schwarzenegger
In his book Be Useful, Arnold Schwarzenegger shares his seven principles for a fulfilling life – a life where you feel useful, content, and happy. Arnold Schwarzenegger’s life story is nothing short of incredible. From being an immigrant to becoming a bodybuilding champion, movie star, and even a governor, he has defied all odds. In […]
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11/27/2023 • 14 minutes, 50 seconds
MBA2394 How To Create an HR Department on a Budget + Free Ride Friday
As your company expands, managing human resources becomes essential for maintaining organization and nurturing a positive team culture. However, building a dedicated HR department can be costly, especially when you’re just starting out. In this episode, Omar shares the three key ingredients to creating a successful HR department on a budget. By implementing these three […]
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11/24/2023 • 13 minutes, 4 seconds
MBA2393 Q&A Wednesday: Should I use AI for my blog post and site content?
Artificial Intelligence (AI) has revolutionized many aspects of our lives, including content creation. However, when it comes to utilizing AI for your blog posts and website content, there are important considerations to keep in mind. Omar shares tips and strategies on leveraging AI to optimize your content, create better blog posts, and enhance your website […]
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11/22/2023 • 10 minutes, 17 seconds
MBA2392 How to Find Your Niche in 3 Steps
You may have heard the saying, “the riches are in the niches.” And it’s true. When you know exactly who your target audience is and what they’re looking for, you have the power to build a loyal customer base that is obsessed with your product or service. In today’s episode, Omar breaks down the process […]
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11/20/2023 • 15 minutes, 21 seconds
MBA2391 How To Redesign Your Website + Free Ride Friday
Your website serves as the primary platform for your business, and it’s crucial to optimize and enhance its design and functionality. While it’s common for entrepreneurs to start with a basic website to get the ball rolling, there comes a time when a redesign is necessary to keep up with the competition and provide a […]
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11/17/2023 • 15 minutes, 57 seconds
MBA2390 Q&A Wednesday: Should I do a Black Friday Sale?
Black Friday is undoubtedly one of the biggest opportunities to make a sale and offer jaw-dropping deals to entice potential customers. However, it’s crucial to remember that amidst all the noise and countless offers, standing out can be a challenge.  In today’s episode, Omar will be diving into a question from Andrew, who runs a […]
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11/15/2023 • 16 minutes, 13 seconds
MBA2389 Must Read: On the Shortness of Life by Seneca
As entrepreneurs, who often dedicate a significant portion of our waking hours to building and growing our businesses, it’s crucial to reflect on how we use our time. In today’s episode, Omar introduces us to Seneca’s timeless book and its relevance to our business lives. “On the Shortness of Life” explores the concept of time […]
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11/13/2023 • 15 minutes, 53 seconds
MBA2388 My Biggest Take-Aways from SXSW + Free Ride Friday
Have you ever wondered what it’s like to attend South by Southwest (SXSW), one of the most exciting conferences in the tech, business, and entertainment world?  In the episode, Omar shares his experience attending the South by Southwest conference and what he learned from it. If you’re curious about the future of technology, business, and […]
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11/10/2023 • 19 minutes, 23 seconds
MBA2387 Q&A Wednesday: Is blogging dead? Should I just focus on video content?
Is blogging dead? Should you focus on creating more video content for social media instead? In this episode, we dive deep into Fred’s question and explore the pros and cons of blogging versus video content. Omar explores the power of blogging in driving organic traffic to your website and the challenges of driving traffic through […]
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11/8/2023 • 13 minutes, 38 seconds
MBA2386 Guest Teacher – Matt McWilliams – How to Start and Scale an Affiliate Program
Affiliate programs offer four major advantages over other forms of advertising. They allow you to make money before you spend it, as you only pay for performance. In this episode, Matt McWilliams, a renowned affiliate expert who has worked with big brands and industry leaders such as Brian Tracy, Lewis Howes, Tony Robbins, and Kevin […]
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11/6/2023 • 19 minutes, 43 seconds
MBA2385 What’s Important is Difficult + Free Ride Friday
We all have areas in our lives that are important to us, whether it’s staying healthy, building strong relationships, or achieving financial independence. And let’s face it, these things are not easy. They require effort, perseverance, and sometimes stepping out of our comfort zones. But why is it that important things are often difficult? This […]
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11/3/2023 • 12 minutes, 26 seconds
MBA2384 Q&A Wednesday: Do I need to be on social media? I hate it.
Do you need to be on social media? It’s a question many of us can relate to, as social media can be overwhelming and have negative effects on our mood and overall well-being. Social media isn’t everyone’s cup of tea, but it can be a powerful tool for your business success and personal brand. Omar […]
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11/1/2023 • 12 minutes, 55 seconds
MBA2383 Must Read: The Diary Of A CEO by Steven Bartlett
Are you someone who tends to prioritize your career over other aspects of your life? How can you strike a balance between your personal and professional priorities? We’ll be exploring The Diary of a CEO by Steven Bartlett. This is not your typical business book. It’s a compilation of gems dropped by Steven Bartlett, sharing […]
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10/30/2023 • 18 minutes, 58 seconds
MBA2382 How to Drastically Improve Your Online Course + Free Ride Friday
Creating a successful online course is not as easy as it seems. Many of us put in a lot of effort and then hear crickets after launching.  Today, Omar will be sharing how you can avoid that and ensure that your course stands out. We’ll give you three key ingredients that will make your course […]
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10/27/2023 • 14 minutes, 17 seconds
MBA2381 Q&A Wednesday: Should I give my team a raise or invest in marketing?
When you make some profit in your business, should you give a raise to your team members or invest the money in marketing? It’s a tough question, as both options have their benefits.  On one hand, investing in marketing can help grow your business and bring in more customers. On the other hand, rewarding your […]
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10/25/2023 • 14 minutes, 3 seconds
MBA2380 How To Start Speaking on Stages
If you’ve never spoken on stages before and feel unsure about how to get started, worry not! Omar shares his personal journey of how he got started with speaking engagements and gives valuable insights on what works and what doesn’t, as well as tips on how to put your best foot forward and make the […]
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10/23/2023 • 19 minutes, 22 seconds
MBA2379 How to Know If You Have Too Much on Your Plate + Free Ride Friday
Do you ever feel like you have too much on your plate? Wondering if you’re just poor at managing your time or if there’s such a thing as having too much work? As entrepreneurs, it’s easy to feel overwhelmed, frustrated, and burnt out when juggling multiple tasks and responsibilities. Omar explores the signs that indicate […]
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10/20/2023 • 16 minutes, 49 seconds
MBA2378 Q&A Wednesday: Should I attend SXSW or is it a waste of money?
Conferences like South by Southwest (SXSW) can be quite costly, and it’s crucial to evaluate if it’s worth your time, money, and energy.  SXSW is a renowned conference and festival that covers three major areas: technology and innovation, gaming, and music and film. Many organizations, companies, and experts flock to this conference because it is […]
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10/18/2023 • 14 minutes, 57 seconds
MBA2377 How I Prepare to Speak on Stage at Conferences
Public speaking is a powerful tool to establish authority, build your brand, and connect with a larger audience. It’s networking on steroids and it’s worth considering as a powerful tool for expanding your entrepreneurial horizons. Omar has been honing his public speaking skills for over a decade, investing in coaches, training, and stage performance techniques. […]
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10/16/2023 • 20 minutes, 41 seconds
MBA2376 How To Keep Depression Away When Running a Business + Free Ride Friday
Running a business isn’t all sunshine and rainbows, and there will be tough times that can take a toll on your mental health. But in order to lead a successful business, it’s crucial to prioritize your own well-being. In this episode, Omar will be sharing strategies that have helped him navigate through the challenges and […]
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10/13/2023 • 21 minutes, 31 seconds
MBA2375 Q&A Wednesday: Should I build in public?
Should you build in public? This trend of sharing the journey of building a business publicly has gained significant popularity, but is it the right strategy for everyone? Omar shares his insights on the pros and cons of building in public. While it can be an effective marketing strategy, it may not be suitable for […]
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10/11/2023 • 11 minutes, 47 seconds
MBA2374 How To Drastically Improve Your Business in 1 Hour
Want to level up your business in just 1 hour? I know it sounds like a bold claim, but trust us, this exercise has been a game-changer for countless entrepreneurs, no matter how long they’ve been in business.  In this episode, Omar will guide you through a step-by-step exercise that will challenge you to think […]
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10/9/2023 • 14 minutes, 43 seconds
MBA2373 The 3 Things You Must Spend on to Grow Your Business + Free Ride Friday
As entrepreneurs, we often find ourselves wondering where we should invest our hard-earned money to ensure the growth and success of our businesses.  In this episode, Omar will share with you the three essential areas that require your financial attention in order to keep your business on an upward trajectory. Drawing from his own experience […]
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10/6/2023 • 14 minutes, 7 seconds
MBA2372 Q&A Wednesday: Should I hire to create a logo or create it myself?
Should you hire a professional for your logo or do it yourself? This is an important decision that can have a significant impact on your brand’s identity and perception.  Omar personally experienced both sides of this decision – creating logos himself and hiring professional designers. In this episode, Omar will share with you the benefits […]
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10/4/2023 • 14 minutes, 45 seconds
MBA2371 Extended Interview: How Greg Smith Grew Thinkific to a $150M Company
Surviving tough times in business is an art. Discover how Greg Smith, the CEO of Thinkific, a $150M company grew Thinkific, survived tough times, and gained valuable insights along the way.  Sitting down to chat with Omar, Greg shares valuable insights and lessons learned along the way, emphasizing the importance of surviving tough times in […]
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10/2/2023 • 50 minutes, 41 seconds
MBA2370 Should You Start a Brick and Mortar Business? + Free Ride Friday
Are you tired of the online world? Thinking about starting a brick and mortar business?  Brick and mortar businesses have been around for centuries, and for good reason. In today’s episode, we tackle the question that many aspiring entrepreneurs ponder: “Should I start a brick and mortar business?” While online businesses have dominated the landscape […]
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9/29/2023 • 13 minutes, 1 second
MBA2369 Q&A Wednesday: How long should I keep going before I quit?
Should you quit your business if it’s not working out for you? Should you quit the pursuit of becoming an entrepreneur altogether? Being an entrepreneur is a career, just like any other career. Sometimes, it’s necessary to switch companies or explore different opportunities within the same field. However, quitting the pursuit of entrepreneurship itself is […]
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9/27/2023 • 17 minutes, 14 seconds
MBA2368 Must Read: Business Made Simple by Donald Miller
On today’s must read, we’re diving into the book “Business Made Simple” by Donald Miller. What sets this book apart is Donald Miller’s conversational writing style, which feels as if he’s speaking directly to you. He provides real-world examples to illustrate complex concepts, allowing you to grasp and apply them in your own business ventures. […]
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9/25/2023 • 13 minutes, 46 seconds
MBA2367 Three Things That Make Your Business Way Easier + Free Ride Friday
What are the three essential elements that can make your business run smoother and more profitable?  Omar shares his insights gained from his 20 years of experience running various successful businesses. In this episode, he’ll cover the three things that can make your business so much easier. These are key aspects that, if implemented, will […]
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9/22/2023 • 14 minutes, 25 seconds
MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software?
Are you confused about the differences between a CRM and an email marketing software? Are you wondering which one you need for your online business? Whether you’re just starting out or looking to scale your business, this is a vital distinction to understand. In this episode, we’ll dive into the differences between a CRM and […]
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9/20/2023 • 15 minutes, 49 seconds
MBA2365 Must Read: You Can’t Hurt Me by David Goggins
Whether in business or personal life, resilience and determination are crucial in achieving success. How can you develop mental toughness and resilience in business? Omar shares his insights on the book “You Can’t Hurt Me” by David Goggins. Omar initially resisted reading this book due to Goggins’ intense persona but was pleasantly surprised by its […]
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9/18/2023 • 12 minutes, 43 seconds
MBA2364 Why You Shouldn’t Follow Highly Successful People + Free Ride Friday
As entrepreneurs, we often idolize highly successful individuals and aspire to emulate their achievements. We’re often encouraged to emulate those who have achieved great success.  Omar believes that blindly following in their footsteps may not be the best path for everyone.  Omar explains why seeking balance and fulfilment in all areas of your life should […]
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9/15/2023 • 14 minutes, 30 seconds
MBA2363 Q&A Wednesday: Should I launch my app without knowing how to monetize it?
Can you launch your app without knowing how to monetize it? It’s not uncommon for passionate entrepreneurs to want to dive headfirst into bringing an app idea to life.  The excitement of creating something innovative can sometimes overshadow the importance of having a solid monetization strategy. While it’s understandable to be eager to launch your […]
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9/13/2023 • 15 minutes, 13 seconds
MBA2362 Guest Teacher – Tommy Mello – How to Grow and Scale a Business from the Ground Up
What are the key factors to consider when building a successful business from scratch? How can you achieve rapid growth and scalability? In today’s episode, we have a phenomenal guest teacher, Tommy Mello, sharing his expertise on how to grow and scale a business from the ground up. Tommy is a self-made multimillionaire who has […]
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9/11/2023 • 22 minutes, 8 seconds
MBA2361 How to Work While Away on Business The Smart Way + Free Ride Friday
Can you effectively work while travelling for business and not sacrifice focus and productivity? A common challenge many entrepreneurs face is working while away on business trips.  We’ve all been there, feeling overwhelmed and guilty for not being fully present at conferences or meetings. Omar shares his personal experiences and insights on how to work […]
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9/8/2023 • 14 minutes, 16 seconds
MBA2360 Q&A Wednesday: Is it better to sell high ticket or low ticket offers when getting started?
When it comes to choosing between low ticket or high ticket offers, there’s no one-size-fits-all answer. It depends on your specific situation and what motivates you as an entrepreneur. Many experts argue that starting with high ticket offers can be more beneficial in terms of generating sustainable income. In this episode, we’ll dive into the […]
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9/6/2023 • 14 minutes, 30 seconds
MBA2359 Must Read: 80/20 Rule by Richard Koch
So, what exactly is the 80/20 Rule? It’s a concept that highlights how focusing on a few vital inputs can generate the majority of your results. In other words, 20% of your efforts will deliver 80% of your outcomes.  Omar dives into the transformative power of the 80/20 Rule, as explained in the book The […]
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9/4/2023 • 14 minutes, 3 seconds
MBA2358 What I Learned Running My Annual Conference OZCON in 2023 + Free Ride Friday
No matter what type of business you run, building an audience and becoming an authority in your industry is crucial. By hosting events, you can position yourself as a leader and create a remarkable experience for your participants and attendees. In today’s episode, Omar will be sharing his experience running the annual conference, OZCON, in […]
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9/1/2023 • 18 minutes, 18 seconds
MBA2357 Q&A Wednesday: Hiring in the Philippines: What are the pros and cons?
Have you considered hiring remote workers from the Philippines?  What are the pros and cons of hiring in the Philippines? Hiring in the Philippines offers incredible opportunities, and we personally recommend considering Filipino talent for your business. Having hired and worked with Filipino team members for the past nine years, Omar provides the transparent, honest […]
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8/30/2023 • 14 minutes, 30 seconds
MBA2356 Must Read: 10x Is Easier Than 2x by Dan Sullivan
How is achieving tenfold growth more achievable than just doubling your business? What if it’s actually easier to achieve tenfold growth in your businesses than just doubling it?  Dan Sullivan’s 10x Is Easier Than 2x, challenges the conventional mindset of gradual progress and encourages us to think bigger. He provides valuable insights and strategies to […]
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8/28/2023 • 13 minutes, 45 seconds
MBA2355 How To Follow Up with Clients Without Being Annoying + Free Ride Friday
As entrepreneurs, we understand the importance of building strong relationships with our clients. It’s not just about making the sale, but also about providing value and support along the way. But how do you follow up without feeling spammy or a pest?  Effective follow-up is an opportunity to demonstrate your reliability, trustworthiness, and commitment to […]
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8/25/2023 • 16 minutes, 2 seconds
MBA2354 Bonus Episode- Introducing Real Good Podcast Season 5
Today, we’ve got a little something extra for you. We’re back sharing another episode of a podcast called Real Good by US Bank as they kick off Season 5.  This episode also takes us on a journey through the themes of the past seasons and gives us an exciting preview of what’s to come this […]
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8/23/2023 • 1 hour, 6 minutes
MBA2353 Q&A Wednesday: How do I spend my limited marketing budget?
As entrepreneurs, every dollar counts. Marketing can make or break a business, but what if you don’t have a huge budget to play with?  Omar shares valuable insights and strategies on how to spend your limited marketing budget wisely.  Whether you’re a beginner or an experienced marketer, Omar’s advice will help you stretch your limited […]
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8/23/2023 • 12 minutes, 50 seconds
MBA2352 Must Read: Die with Zero by Bill Perkins
Are you ready to challenge your perspective on wealth and money? Get ready to broaden your entrepreneurial mindset and discover the power of creating memories instead of more zeros in the bank. Die with Zero by Bill Perkins is not your typical money management guide. It unveils a thought-provoking concept that encourages readers to reassess […]
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8/21/2023 • 13 minutes, 30 seconds
MBA2351 Why Chasing Home Runs is a Bad Idea + Free Ride Friday
We often believe that success comes from one big, game-changing idea or business. But here’s the reality: slow, incremental growth is the true key to long-term success. Have you ever wondered why some businesses skyrocket to success seemingly overnight, while others struggle to gain traction? In this episode, we debunk the myth of the “home […]
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8/18/2023 • 15 minutes, 50 seconds
MBA2350 Q&A Wednesday: How do I grow my newsletter?
Did you know that businesses can sell for millions of dollars based solely on the strength of their newsletter? It’s true! Attention is a precious commodity, and having a newsletter with engaged subscribers is like holding gold in your hands. But how exactly do you go about growing your newsletter and increasing subscribers? It’s not […]
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8/16/2023 • 15 minutes, 9 seconds
MBA2349 Guest Teacher – Kim Rittberg – How To Go From Professional To Thought Leader With Video – No Pointing or Dancing Needed
Are you a professional looking to establish yourself as a thought leader in your industry using the power of video? Being on video makes you easier to find and differentiates you as a speaker or expert. In this episode, guest teacher, Kim Rittberg, shares her invaluable insights on how to go from being a professional […]
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8/14/2023 • 20 minutes, 48 seconds
MBA2348 How To Easily Leverage AI to Grow Your Business + Free Ride Friday
How can AI tools help improve productivity and efficiency in your business? We’re diving into the world of artificial intelligence and showing you how you can easily leverage it to grow your business.  AI is like having a fast and smart assistant that can take care of various tasks for you. With examples ranging from […]
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8/11/2023 • 14 minutes, 6 seconds
MBA2347 Q&A Wednesday: How do I get better at holding my team accountable?
Accountability is a crucial aspect of any successful team. As a leader, it’s important to set expectations and ensure that your team members are meeting them. In today’s episode, we’ll look at various strategies and techniques to help you foster accountability in your team without micromanaging them. Omar highlights the importance of coaching and continuously […]
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8/9/2023 • 14 minutes, 4 seconds
MBA2346 Must Read: Stumbling on Happiness by Daniel Gilbert
Did you know that our minds play tricks on us when it comes to finding happiness? So what can we do to create our own happiness in life? Stumbling Upon Happiness by Daniel Gilbert uncovers the human perception of happiness and how our minds can sometimes deceive us when it comes to finding what will […]
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8/7/2023 • 13 minutes, 36 seconds
MBA2345 5 Mistakes to Avoid When Starting a Business in 2023 + Free Ride Friday
Have you ever wondered what the biggest mistakes are when launching a business? Knowing what to avoid when starting a business in 2023 can help you understand common pitfalls and evade making costly errors. As the well-known saying goes, ‘change is the only constant in life’. So when it comes to starting a business in […]
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8/4/2023 • 17 minutes, 17 seconds
MBA2344 Q&A Wednesday: What’s the best way to train new leaders in my business?
As business owners and managers, developing and nurturing leadership skills is essential for growth and success.  In this episode, we’re sharing the strategies and techniques for training new leaders. From the importance of setting a strong example, to utilizing resources like books and online courses, we’ll leave no stone unturned in helping you build a […]
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8/2/2023 • 13 minutes, 54 seconds
MBA2343 Extended Guest Teacher Lesson: Ashley Gordon – How to create transformational coaching programs
Are you a coach looking to create transformational coaching programs? As a coach, it’s not enough to just share information with your clients. How can you design coaching programs that truly make a difference in your clients’ lives? What are the key elements that contribute to a successful coaching journey?  Today’s guest teacher Ashley Gordon […]
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7/31/2023 • 29 minutes, 4 seconds
MBA2342 How to Create Your Content Marketing Strategy in 2023 + Free Ride Friday
In today’s crowded and distracting online landscape, standing out with great content is crucial. Content marketing creates a machine that drives website traffic, attracts new email subscribers, builds relationships, and generates new customers. It’s a long-term strategy that can benefit your business for years to come. But how do you create an effective content marketing […]
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7/28/2023 • 15 minutes, 44 seconds
MBA2341 Q&A Wednesday: How much time do I need to promote my webinar?
Webinars are an incredibly effective method for selling products. They allow you to build trust with your audience while presenting your products in a personal and engaging way.  Think of webinars as the closest thing to a personal, in-person discussion and an essential part of the sales process. You might think that promoting your webinar […]
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7/26/2023 • 13 minutes, 4 seconds
MBA2340 Must Read: The Art of Profitability by Adrian Slywotzky
Profitability is the lifeblood of any business. Without it, growth, success, and sustainability become difficult to achieve.  The Art of Profitability by Adrian Slywotzky dives into ways to increase profitability and the challenges that come with executing these ideas. We discuss various strategies and insights from the book that can help you prioritize and improve […]
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7/24/2023 • 14 minutes, 37 seconds
MBA2339 Should You Hire Through an Agency? + Free Ride Friday
Hiring can be a time-consuming process that involves tasks such as creating job descriptions, interviewing, screening, and testing.  It’s not uncommon to have to sift through a large number of candidates before finding the right fit. Even a 30-minute interview can add up to several hours or even days of your time. Omar discusses the […]
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7/21/2023 • 13 minutes, 10 seconds
MBA2338 Q&A Wednesday: I am about to give up. I’m working hard with no results. Can you help?
Are you feeling frustrated and ready to give up on your business dreams? As entrepreneurs, we’ve all experienced moments of frustration, but it’s crucial to remember that success often requires us to adapt and make changes in our businesses. Omar tackles a listener’s question who is facing a tough situation in his business and considering […]
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7/19/2023 • 14 minutes, 47 seconds
MBA2337 Must Read: The Ultimate Sales Letter by Dan Kennedy
Are you ready to take your writing skills to the next level and generate a great income? We’ve got just the resource for you! Today, we’re diving into a must-read book that will teach you what you need to know about becoming a sales copywriting expert. The book “The Ultimate Sales Letter” by Dan Kennedy, […]
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7/17/2023 • 14 minutes, 26 seconds
MBA2336 How To Sell Subscriptions in Any Business in 2023 + Free Ride Friday
Subscriptions are not just for companies like Netflix, Spotify, and Amazon Prime. They can provide stable income and build a loyal customer base for businesses of all types and sizes. In this episode, you’ll learn about the best subscription models, how to incorporate them into your pricing or value metrics, and how to test and […]
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7/14/2023 • 14 minutes, 5 seconds
MBA2335 Q&A Wednesday: Should I join a co-working space or work out of a cafe?
Are you struggling to be productive at home? It’s great that you’re recognizing the need for a change in your work environment. Being productive at home can sometimes be a challenge, and exploring alternative workspaces can make a world of difference.  You’re torn between an office space and a cafe, so let’s weigh the options. […]
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7/12/2023 • 15 minutes, 27 seconds
MBA2334 Must Read: Linchpin by Seth Godin
How can you differentiate yourself and become indispensable in a crowded market? Linchpin is an individual who is irreplaceable and creates exceptional value in their business or profession.  “Linchpin” by Seth Godin is not your typical business book filled with jargon and marketing talk. Instead, Godin takes a refreshing no-nonsense approach and emphasizes the importance […]
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7/10/2023 • 14 minutes, 8 seconds
MBA2333 Why You Should Live Like Nothing Is Guaranteed + Free Ride Friday
Life is unpredictable and circumstances can change in the blink of an eye. It’s essential not to take current success for granted, even if your business is experiencing growth.  In this episode, Omar emphasizes that current circumstances are not permanent and can change at any time. As your business experiences growth, it’s crucial not to […]
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7/7/2023 • 14 minutes, 22 seconds
MBA2332 Q&A Wednesday: I need a break but I can’t afford one. What do I do?
Are you ready for a much-deserved break, but can’t seem to find the funds or time to make it happen?  Common challenge that many entrepreneurs and business owners face is needing a break but feeling constrained by time and finances.  Personal well-being has a crucial role in achieving business success. Taking breaks is essential to […]
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7/5/2023 • 12 minutes, 58 seconds
MBA2331 Must Read: How To Get Rich by Felix Dennis
Wealth isn’t just about hitting a specific number. According to Felix Dennis, the author of “How to Get Rich”, there isn’t much difference in lifestyle beyond a particular number (listen to find out). In this Must Read book, Felix challenges the myths surrounding wealth and shares his personal journey to success. From comfortably poor to […]
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7/3/2023 • 14 minutes, 7 seconds
MBA2330 The Fastest Way For a Beginner To Be Successful in Business + Free Ride Friday
In business, it’s about both “who you know” and “what you know.” “Who you know” provides opportunities and networking, but “what you know” is equally important.  As a beginner in business, networking is essential to meet people and build relationships. However, it’s important to approach networking with a spirit of generosity and adding value before […]
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6/30/2023 • 15 minutes, 20 seconds
MBA2329 Q&A Wednesday: How do I choose which side hustle to go all in on?
As entrepreneurs, we need to be driven by the sense of accomplishment and pride that comes from putting something good out in the world. Doing something we love or are passionate about is crucial to maintaining that drive over time.  This episode is all about practical advice on how to choose the right side hustle […]
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6/28/2023 • 11 minutes, 50 seconds
MBA2328 Guest Teacher – Steven Mark Kahan – How to set in motion a modern digital marketing strategy & increase revenue growth
The way buyers interact with businesses has changed. Buyers no longer want to interact with multiple car dealerships when buying a car, instead preferring to search online and conduct their own research. It is important to meet those changes and understand your customer’s language and needs. Our guest teacher Steven Mark Kahan shares his expertise […]
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6/26/2023 • 23 minutes, 52 seconds
MBA2327 Are You Optimizing For The Wrong Things in Your Business? + Free Ride Friday
Are you optimizing for the wrong things in your business? It can be easy to focus on the wrong things in your business and lose sight of why you started in the first place. In this episode, we dive into the importance of planning and focusing on the right goals. It’s essential to take a […]
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6/23/2023 • 14 minutes, 49 seconds
MBA2326 Q&A Wednesday: Should I raise my prices with inflation?
Inflation affects businesses and consumers alike, and the decision to raise prices is a difficult one for many entrepreneurs. In this episode, we dive into the question of whether or not you should raise your prices with inflation.  It’s important to note that even successful companies like McDonald’s would go out of business if they […]
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6/21/2023 • 13 minutes, 3 seconds
MBA2325 Guest Teacher – John McKenna – How to leverage a virtual assistant to scale your business
Are you struggling to keep up with the day-to-day tasks of your business, leaving you with less time to focus on growing your business? If so, then you don’t want to miss today’s Guest Teacher lesson with John McKenna on How to leverage a virtual assistant to scale your business. John McKenna, CEO of Peachtree […]
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6/19/2023 • 17 minutes, 18 seconds
MBA2324 How To Plan a Successful MVP Launch + Free Ride Friday
The first and most important lesson for new entrepreneurs: don’t try to create the “perfect” product or service. Instead, start with an MVP — a Minimum Viable Product you can improve on. That’s how you find out for sure that your idea is worth investing more time and money in, while simultaneously building the foundation […]
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6/16/2023 • 16 minutes, 14 seconds
MBA2323 Q&A Wednesday: How do I give my team confidence?
It’s a common problem for newer and smaller teams: they have the goods, they have the skills, but they’re untested. Unproven. And they don’t trust themselves to make decisions on their own.  In business, confidence is earned. But it can also be fostered and cultivated by a great leader. It’s Q&A Wednesday, and we’ve got […]
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6/14/2023 • 15 minutes, 18 seconds
MBA2322 Must Have: Storyteller Tactics
Struggle to write great copy? Hit a wall when you’re trying to craft that perfect email campaign or video script? We’ve got a tool that’ll help you find the perfect narrative and turn you into an ace copywriter. …and no, they’re not a sponsor, and we’re not an affiliate. This thing just rocks.  Today is […]
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6/12/2023 • 14 minutes, 14 seconds
MBA2321 Why Retargeting Ads Are a Must if You’re Struggling With Sales + Free Ride Friday
Hit a sales slump? Is the ‘Profit’ side of your Profit & Loss sheet looking less than ideal?  The solution might be as simple as two words: Retargeting ads. These. Things. Work. Today, we explain how. In our experience, retargeting is an incredibly efficient, cost-effective way to create new customers and get the chance to […]
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6/9/2023 • 16 minutes, 27 seconds
MBA2320 You’re going to love My First Million
Ever wonder how some of these wildly successful entrepreneurs did it? The ones who went from startup to “never worry about money again”? You’re not the only one, and there’s a new podcast you’re gonna love. Today we’re sharing an episode of My First Million — a top 25 business podcast where Sam Parr & […]
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6/7/2023 • 1 hour, 14 minutes, 2 seconds
MBA2319 Q&A Wednesday: My employee surprised me and just resigned. What do I do?
For a small business owner, “I quit” can be a terrifying thing to hear, especially from a key player. But that’s exactly what one of our listeners is going through. Fortunately, we have some experience in this arena. It’s Q&A Wednesday, and we’re helping this listener keep calm — and keep their business on track.  […]
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6/7/2023 • 14 minutes, 51 seconds
MBA2318 Must Read: The Psychology of Money by Morgan Housel
Money is an emotion. While we like to think of wealth-building as a purely rational or strategic exercise, those who ignore the psychological component are at a disadvantage.  Today’s Must-Read explores how your heart & soul — not just your profit & loss sheet — impacts your ability to thrive in business. The Psychology of […]
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6/5/2023 • 17 minutes, 15 seconds
MBA2317 Focusing on Marketing vs. Focusing on Product + Free Ride Friday
Business is a tightrope: lean too far in one direction, and you’ll fall. That’s why every entrepreneur has to carefully balance producing and developing their product against marketing and selling it.  How do you know if you’re doing too much or too little of either? Without sufficient marketing and sales, funds dry up, and you […]
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6/2/2023 • 13 minutes, 36 seconds
MBA2316 Q&A Wednesday: Should I take on debt financing in my business?
Ready for new funding? You don’t have to take on a loan or an investor. There’s an option that straddles the line between both: debt financing, or, as its proponents like to call it, “non-dilutive” funding.  Never heard of it? This is the episode for you. Heard of it, but not sure how it works? […]
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5/31/2023 • 12 minutes, 26 seconds
MBA2315 Must Read: The Almanack of Naval Ravikant by Eric Jorgenson
What is “wealth” anyway? With modern material comforts well beyond what even the most powerful monarchs enjoyed centuries ago, you’d think we’d all be feeling pretty rich. Yet the goalposts of what defines wealth keep moving.  So how do you actually become “wealthy”…whatever that means? Today, we explore a fresh take on the concept from […]
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5/29/2023 • 14 minutes, 49 seconds
MBA2314 Is it Too Late to Start a Podcast? + Free Ride Friday
Have you missed the boat on podcasting? It’s a crowded field out there, with podcasts from every self-anointed expert with a microphone and some free time — so should you even bother? The short answer is yes. Today, we address a question that Omar gets…oh, about a zillion times a week. Thing is, there are […]
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5/26/2023 • 11 minutes, 53 seconds
MBA2313 Q&A Wednesday: How did you get through your lowest moments in business?
Every business owner goes through tough times, those truly awful moments when the wins seem unreachable. Even the most successful entrepreneurs go through this, time and again. So how do they deal with it? How can you navigate those ugly times and keep moving forward? How do seasoned entrepreneurs press on when things seem hopeless? […]
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5/24/2023 • 14 minutes, 45 seconds
MBA2312 Extended Interview with Liam Martin: The Challenges & Benefits of Running a Remote Team
What does it really take to run a remote team? As businesses grapple with the choice to bring employees back to the office or maintain COVID-era remote work policies, entrepreneurs find themselves at a crossroads.  Liam Martin, founder of remote team management software Time Doctor, still believes remote work is the future. Today, Omar and […]
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5/22/2023 • 54 minutes, 54 seconds
MBA2311 How to Know If You’re Not Good Enough + Free Ride Friday
Will your business make it, realistically? Does it offer what people really want? Do you have the skills, assets, and resources to succeed as an entrepreneur? How can you even tell? In other words, are you good enough?  Today, we nail down what “good enough” actually means in the world of entrepreneurship —  and how […]
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5/19/2023 • 16 minutes, 3 seconds
MBA2310 Q&A Wednesday: Should I book an AirBnB or Hotel for my team retreat?
What’s the best venue for a productive retreat? Where your team or network gets together matters a ton — but with so many hotel alternatives available, is it smarter to go with a short-term rental? It’s Q&A Wednesday, and one listener needs to know. This fellow entrepreneur has a retreat to plan, and wonders whether […]
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5/17/2023 • 13 minutes, 53 seconds
MBA2309 Extended Interview with Steve Chou: How to Make 2+Million Dollars per Year Working Only 20 Hours per Week
Can you have both money and a ton of free time? Is it actually realistic to build a business that generates multiple millions in annual profit, but doesn’t take more than 4 hours a day to run? Turns out, yeah. Today, Omar sits down for an extended interview with Steve Chou. Steve doesn’t work all […]
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5/15/2023 • 56 minutes, 20 seconds
MBA2308 Red Flags To Watch Out For When Hiring + Free Ride Friday
How do you know the person sitting in front of you is a bad hire? We’ve found out — the hard way, and more than once. Today, we invite you to let our mistakes be your guide. Seriously. Listen to this episode before your next interview! It’s exciting to build a team. It’s a sign […]
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5/12/2023 • 14 minutes, 17 seconds
MBA2307 Why You Should Always Bootstrap Your First Business
If you’re a new entrepreneur, the best way to start is by “bootstrapping” your first business: as in funding it with only your own resources, rather than getting a loan or outside investment. Why? Well, that’s exactly what we’ll get into in today’s episode. Truly seasoned entrepreneurs will tell you that your first business is […]
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5/11/2023 • 13 minutes, 29 seconds
MBA2306 Q&A Wednesday: What gear do I need to create a great sales video for my site?
What makes a sales video convert? And what do you need to make it happen? The answer might surprise you — and cost less than you think, at least in strictly financial terms.  It’s Q&A Wednesday, and we’ve got a listener who wants to sell their online course with a top-notch video pitch. But they […]
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5/10/2023 • 12 minutes, 18 seconds
MBA2305 How To Create a Board of Advisors
No business leader can do it all. But here’s the good news: you don’t have to! Today, learn why you should consider putting together a board of directors (even if your business is just getting started). Yes, this is something even new entrepreneurs should start thinking about. It might sound a little daunting or even […]
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5/9/2023 • 13 minutes, 54 seconds
MBA2304 Must Read: The Cold Email Manifesto by Alex Berman & Robert Indries
Crazy thought: cold emails can work. Yeah, we didn’t think so either — until we realized how they work when you do it properly. All thanks to this week’s Must-Read for entrepreneurs! If you’re like most people, you probably assume that cold emailing is a bad marketing strategy.  It’s too direct, too forward, too scammy, […]
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5/8/2023 • 12 minutes, 46 seconds
MBA2303 Should You Hire Interns? + Free Ride Friday
Thinking about bringing interns into your business? Free labor has its upsides — but also its disadvantages. Even if you’re paying nothing, both parties in an internship need to get an ROI. So when do interns make sense? It all depends on what your business needs, and what role the intern is fulfilling.  Some work, […]
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5/5/2023 • 13 minutes, 55 seconds
MBA2302 How To Get Started with Paid Ads in 2023
Looking to get started with paid ads? It’s the perfect time! Over the past year, the most effective strategies have become more clear and well-established — though some of them might surprise you.  Today, you’ll learn why paid ad campaigns can fail, and how to increase their odds of success. We’ll discuss how to spend […]
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5/4/2023 • 15 minutes, 55 seconds
MBA2301 Q&A Wednesday: How do I use non-copyrighted music for my YouTube videos?
YouTube can be a gold mine — or a minefield. One of the biggest headaches for YouTube content creators is getting flagged for copyright violations. Even music you think is “safe” can trigger a demonetization. So how can you ensure your soundtracks won’t kill your revenue? It’s Q&A Wednesday, and we’ve got a listener whose […]
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5/3/2023 • 12 minutes, 32 seconds
MBA2300 Why It’s So Hard to Go All-In on Your Business
It’s tough to give your business your all. We’re always juggling multiple projects, sometimes a day job, hobbies, and personal commitments. But if you’re serious about your business, it’s time to focus. So why do we struggle to go all-in?  Most of us think it’s due to fear of risk, of putting all the eggs […]
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5/2/2023 • 14 minutes, 55 seconds
MBA2299 Must Read: Undisputed Truth by Mike Tyson
If nothing else, an entrepreneur needs to be a fighter. And who better to learn fighting from than Iron Mike himself, whose rise and fall (and rise again) is the perfect lesson in resilience and adaptability.  No matter what business you’re in, this book is a knockout. Entrepreneurship is much like boxing; you have to […]
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5/1/2023 • 14 minutes, 28 seconds
MBA2298 How to Know What to Spend More On + Free Ride Friday
You’re in profit. Congrats! To keep it that way, you have to reinvest. But where? How much? Where you put your money will determine if your business grows or stagnates. Let’s approach this strategically. Today, we take a detailed look at how to evaluate your business’s strengths, weaknesses, and opportunities for improvement. By doing a […]
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4/28/2023 • 13 minutes, 9 seconds
MBA2297 The Cost of Stress in Your Business
Stress doesn’t just hurt you (although that’s reason enough to address it). It also hurts your business. Understanding this is the best way to stop thinking of stress management as an afterthought or a luxury. You can’t avoid stress, but you have to mitigate it.  Once you see what stress costs, you’ll do something about […]
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4/27/2023 • 14 minutes, 22 seconds
MBA2296 Q&A Wednesday: How often should I meet with my team?
Remote work isn’t going anywhere, especially for lean startups who want a big talent pool and low overhead. But for new entrepreneurs, it can be hard to know if you’re in touch with the team enough. Also, let’s admit it: most people hate meetings. Including the boss. It’s Q&A Wednesday, and we’ve got a listener […]
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4/26/2023 • 14 minutes, 21 seconds
MBA2295 How to Discipline Your Disappointment
There’s one skill that differentiates people who can make it in business (or anything really) in the long term: a comfortable relationship with disappointment. Including the kind that comes from your own failure. Don’t worry, this episode won’t bum you out. It’ll empower you! Long understood in the sports world, the ability to shake off […]
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4/25/2023 • 18 minutes, 6 seconds
MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store
We’ll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well. This is especially important when it comes to eCommerce. Today, special guest Jessica Totillo Coster shares […]
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4/24/2023 • 23 minutes, 37 seconds
MBA2293 When to Hire a Coach + Free Ride Friday
You might think “If only I had a coach…” And you’d be right — a good business coach can make a world of difference. But that’s only true if you hire the right coach for the moment you’re currently in. What do we mean by that? Well, different kinds of coaches can help you in […]
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4/21/2023 • 15 minutes, 5 seconds
MBA2292 The #1 Habit That Will Help Grow Your Business
Habits are the key to achieving anything. So which habit brings about growth for your business? It’s not meditation or drinking enough water (though those things don’t hurt). It’s something…unexpected. Except it’s totally expected. But not in the way you might think. It takes some explaining, ok? And this episode description isn’t the place to […]
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4/20/2023 • 15 minutes, 26 seconds
MBA2291 Q&A Wednesday: How do I get some quick sales ASAP?
Sometimes, you just need revenue. For small businesses, cash is oxygen — and when the waters rise, you need to make sure you can breathe for as long as it takes to get to dry land.  That’s when it’s time for a sales push. It’s Q&A Wednesday, and we’ve got a listener who ran into […]
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4/19/2023 • 12 minutes, 4 seconds
MBA2290 How to Stay Motivated When Times Are Tough
Motivation is easy when things are awesome. But how do you stay on top of your game when the game isn’t going your way? If you can answer that question, you can make it through anything. Today, we offer several answers. Omar’s been there — frustrations, failures, plans that go sideways when you least expect […]
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4/18/2023 • 19 minutes, 3 seconds
MBA2289 5 Guest Teacher – Derek Lidow – How to Become a Master Innovator by Copying Others
It’s never the best idea that wins. It’s the best execution. In the history of business, the most successful entrepreneurs were the ones who adapted existing ideas better than anyone else (including whoever had the idea first).  Now it’s your turn. Today, special guest Derek Lidow explains how building on pre-existing concepts is the all-time […]
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4/17/2023 • 16 minutes, 10 seconds
MBA2288 5 Ways To Use ChatGPT To Make Money Online + Free Ride Friday
Despite what you might’ve heard, ChatGPT isn’t here to end careers. Quite the opposite, really — it can help you start a whole new business, with less time and effort on your part. Today, we discuss how. We’re sharing five different ways you can fire up the AI and set it to work on services […]
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4/14/2023 • 16 minutes, 16 seconds
MBA2287 Why You Should Start an Agency Business
There are lots of ways to make money on your own. But one of the most reliable (and least risky) is the agency business. Today, we discuss what that is, and why it’s such a great option. Long story short, it’s about as low-risk, high-reward as independent businesses get. By providing a service like design […]
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4/13/2023 • 9 minutes, 51 seconds
MBA2286 Q&A Wednesday: When should I secure funding for my business?
So you’re starting a business, and you’ll need some outside investment to really make it work. Where to seek funding is one problem — but just as important is when to seek funding. Timing is everything when you’re asking for money! No matter who the funding source is, you’ll have to convince them that you’re […]
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4/12/2023 • 10 minutes, 35 seconds
MBA2285 What Went Wrong & Right With Our Team Retreat
Yes, even startups and small businesses can have incredible team retreats. In fact, it’s more fun with a smaller, tight-knit team — especially when that team is remote and doesn’t get much face-time. Of course, not everything will go perfectly. Today, we share lessons learned from our most recent team getaway. We invited our engineering, […]
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4/11/2023 • 16 minutes, 1 second
MBA2284 Must Read: Four Thousand Weeks by Oliver Burkeman
How much time do you really have? It’s easy to say “life is short.” But if you really look closely at the numbers, it’s shorter than you might realize. And all the “productivity” in the world can’t change that. That’s the premise of today’s Must-Read book for entrepreneurs: Four Thousand Weeks. Yep, that’s about how […]
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4/10/2023 • 13 minutes, 24 seconds
MBA2283 Why You Are Not Getting Any Traction + Free Ride Friday
You’ve launched — but your business just can’t seem to get anywhere. Why? What makes some businesses grow steadily (or suddenly), while others just get stuck on the ol’ hamster wheel?  Today, we diagnose the problem. In this episode, we’ll explore what exactly creates that all-important traction, and allows new companies to reach “escape velocity,” […]
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4/7/2023 • 13 minutes, 34 seconds
MBA2282 Are You Thinking Big Enough?
If you think the sky’s the limit, you’re forgetting what’s beyond the sky. Too often, entrepreneurs are held back not by market forces or competition, but by self-limiting beliefs.  So how big can you really go? And how do you define “big” anyway? This episode isn’t a hollow pep talk. It’s about realizing that when […]
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4/6/2023 • 13 minutes, 19 seconds
MBA2281 Q&A Wednesday: Is it better to hire full time or part time employees?
For new and small businesses, every cent you spend on employee compensation counts. So are you getting more bang for your buck when you hire part-time, or full-time?  The answer — as is often the case in business — depends. It’s Q&A Wednesday, and we’re helping a listener with a growing business spend his payroll […]
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4/5/2023 • 9 minutes, 45 seconds
MBA2280 How to Deal With Everyday Stress in Your Business
Stress is like an anchor. It weighs you down, and holds you back. It does the same to your business, as stress makes you a less effective and efficient leader. So what can you do about it? And by the way, we’re not talking about big stress, like you get in response to a rare […]
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4/4/2023 • 15 minutes, 57 seconds
MBA2279 Extended Interview: Nathan Barry – How to Grow a Self-Funded Software Business to $34 Million and Beyond
If you need proof that a self-funded, bootstrapping startup can make it big — with no special advantages or even extraordinary luck — this is the episode for you.  Creator-focused email marketing software ConvertKit is the company. College dropout Nathan Barry is the founder. And his story will erase any doubts you have about your […]
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4/3/2023 • 1 hour, 12 minutes, 9 seconds
MBA2278 Why Now is The Best Time To Hire + Free Ride Friday
It’s time to start hiring. Every once in a while, the stars align to make great talent more available and accessible to small businesses. And you don’t need the world’s biggest budget to get the best hires. Sometimes, it’s all about timing. A few forces have come to bear on the jobs market. Yes, unemployment […]
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3/31/2023 • 11 minutes, 4 seconds
MBA2277 Ideas You Can Steal From Apple
As they say, “Success leaves clues.” And few companies have left more clues behind than Apple — even for small businesses. You don’t have to be a giant to make these moves. You just have to dare. After all, Apple was a startup once, too. Today, we break down a few key things that Apple […]
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3/30/2023 • 18 minutes, 1 second
MBA2276 Q&A Wednesday: How do I price my first product?
Setting your first price for your first product can feel…scary. But most new entrepreneurs err on the wrong side of the equation, undervaluing their product or service in a way that can backfire — badly. It’s Q&A Wednesday, and we’ve got a listener with a new software product. But what should it cost? A common […]
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3/29/2023 • 16 minutes, 5 seconds
MBA2275 5 Sales Strategies That Don’t Scale
A personal touch can set your business apart — even when there’s no chance you’ll be able to do it for everyone. So why do new businesses avoid strategies that don’t scale…even while they’re still small? Sometimes, there’s a such thing as being too efficient, even in business. It’s the inverse of the old saying, […]
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3/28/2023 • 20 minutes, 34 seconds
MBA2274 Extended Interview: Tom Ross – How to Build a Thriving Online Community
Sometimes, it’s not the brand that’s the star of the show — it’s the community. As today’s special guest explains, an intentionally fostered community can be as valuable an asset as your product! Yes, you read that right. When it comes to everything from marketing to your company’s valuation, a well-planned and managed community can […]
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3/27/2023 • 50 minutes, 13 seconds
MBA2273 My Podcasting Recording Setup + Free Ride Friday
Ever wonder how we make your favorite bite-sized business podcast? Wonder no more! Today, we share the exact setup in our home “studio” where we record almost every episode. That’s right — we record this professional-quality podcast at home. And so can you. We’ll share the tools we use to get consistent quality of sound, […]
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3/24/2023 • 18 minutes, 29 seconds
MBA2272 Why It’s So Hard To Fire Someone & How To Do It The Right Way
Firing people is never fun, unless you’re the kind of boss who someone is better off not working for. But firing people is almost inevitable, especially as your team and business grows. Better to be prepared! Today, we take a hard look at this hard — but necessary — task. Besides the obvious cringe-worthiness of […]
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3/23/2023 • 14 minutes, 52 seconds
MBA2271 Q&A Wednesday: I’m stuck! My business is not growing. What do I do?
To borrow a quote from a book title, “What got you here won’t get you there.” It’s normal for new businesses to hit a plateau after a period of initial growth. But how do you…y’know, move past it? It’s Q&A Wednesday, and we’ve got a listener with exactly that problem. Plateaus can happen for any […]
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3/22/2023 • 12 minutes, 17 seconds
MBA2270 Lessons Learned From Silicon Valley Bank’s Failure
Yikes. The collapse of SVB is one of the biggest stories in business, as depositors, investors, and investees react to what can only be described as a full-blown disaster. But what can you learn from it? You don’t have to be in Silicon Valley to take a lesson from all this. We won’t be analyzing […]
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3/21/2023 • 14 minutes, 22 seconds
MBA2269 Bonus Episode: You’re going to love The Hustle Daily Show
Love the Hustle’s email? Now they have a podcast. Break down biz headlines in 10 min – and how it affects you. Plus random fun bits like Bob Ross thing. Fun, informative. Ep about free stuff, and why people go so crazy for it and why it’s a great biz strategy. Here’s a crazy idea: […]
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3/20/2023 • 31 minutes, 51 seconds
MBA2268 The Business of Japan P4: How I’m Tapping Into a 5.6 Trillion-Dollar Economy
We’ve learned a ton about business in Japan, and how the country offers incredible opportunities for small business (including Western ones). Now, it’s time to take the first concrete steps. So what do we do? Today, we put our Ja-plan into action.  We’re making a few small — but important — moves to introduce ourselves […]
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3/20/2023 • 16 minutes, 25 seconds
MBA2267 Why Blog Comments Are Dead + Free Ride Friday
“What got you here won’t get you there,” as the saying goes. And while a good blog is still a powerful marketing tool, one thing we can finally put to bed forever is the Comments section.  Today, we explain why — and what you can do instead. We all remember the early days of blogging, […]
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3/17/2023 • 11 minutes, 6 seconds
MBA2266 Do Gifts Work in Business?
When you buy someone a gift, what does that buy you? Do customers, partners, and others see it as an investment in your relationship, or an unasked-for transaction? Or worse, an attempted bribe? It all depends on how you give. Today, we discuss the art of the business gift. If it’s overly transactional, or impersonal, […]
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3/16/2023 • 10 minutes, 43 seconds
MBA2265 Q&A Wednesday: Is a recession a bad time to start a business?
Times are tough. Inflation, continuing supply chain issues, and price gouging are on the rise. Recessions are natural and inevitable — but should you wait them out before starting your own business? Spoiler alert: no. It’s Q&A Wednesday, and we’ve got a listener with a great business idea. But they’re worried about the timing. Is […]
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3/15/2023 • 8 minutes, 25 seconds
MBA2264 Why You Need to Fire Your Customers
The customer is always right — except when they’re not. It’s time to stop clinging to customers who aren’t serving your business, just like they’d quit your business if it wasn’t working for them. Seriously. As providers of products and services, we’re often primed to bend over backwards for our customers. But when a customer […]
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3/14/2023 • 16 minutes
MBA2263 The Business of Japan P3: East Meets West- Business at Its Best
We’ve been hanging out in Japan, learning a whole new perspective on business. Now, it’s time to explore how you can get in on the action — by actually doing business with or inside Japan. Yes, this is possible. And it’s a very good idea. Today, we explore various ways non-Japanese businesses have forged ties […]
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3/13/2023 • 12 minutes, 37 seconds
MBA2262 How and Why You Should Always Sell Out + Free Ride Friday
The wrong approach: “I should do my best to make sure there’s always enough of my product/service for everyone who wants to buy it.” The right approach: “I should run out of stuff. Often.” Yes, this is tough to wrap your head around, especially if you’re new to business. But remember that value is defined […]
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3/10/2023 • 13 minutes, 39 seconds
MBA2261 The 3 Most Effective Sales Funnels
Let’s cut to the chase: what’s the best way to get people to buy your thing? Today, we offer 3 answers, based on our experience. These funnels work best for us — and they might for you, too. We’ll lay out exactly how to build and manage each of these funnels, with our own products […]
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3/9/2023 • 15 minutes, 42 seconds
MBA2260 Q&A Wednesday: Do I need to brag to be an effective marketer?
You can’t sell your product or service if you can’t sell yourself. Confidence in branding is everything. But does that mean you have to be…full of yourself? Can you persuade without playing the peacock? After all, in a noisy market, the loudest voice often wins. It’s Q&A Wednesday, and we’re helping one listener learn how […]
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3/8/2023 • 9 minutes, 27 seconds
MBA2259 How to Simplify Your Growth to One Number
Goals are hard. A goal, however, is more attainable. So how can you narrow your focus to something big and all-encompassing that’ll have the greatest impact on your business? And should you? It all comes down to a single number. There’s no shortage of business metrics you can track (and no shortage of products and […]
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3/7/2023 • 9 minutes, 15 seconds
MBA2258 The Business of Japan P2: The Economy of Kawaii
So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy. Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.”  But kawaii is no child’s […]
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3/6/2023 • 8 minutes, 44 seconds
MBA2257 4 Tech Must-Haves When Working While Traveling + Free Ride Friday
Don’t leave home without these — and we’re not talking about hardware. You can’t put these items in your bag, but if you’re working on the road, each and every one is a potential lifesaver. Not to mention…a trip-saver. Wherever you go, you can’t predict exactly what the situation will be re: Internet, security, and […]
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3/3/2023 • 17 minutes, 58 seconds
MBA2256 How to Choose a Business Model That Works For You
It’s not as simple as “make stuff, sell stuff.” Of course it can be, but there are other ways to make money on your own. Before you start your first (or next) business, listen to this episode. Our intrepid host Omar has started several businesses in his day. And he’s learned how critical it is […]
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3/2/2023 • 13 minutes, 37 seconds
MBA2255 Q&A Wednesday: Should I create videos for YouTube or Instagram to grow my travel blog?
Writers rule the Internet, but videographers are the gatekeepers. So what’s the best way to use video to support a blog? Today, we weigh the two biggest options: YouTube and the ‘Gram. If you could only focus on one, which is the most effective? It’s Q&A Wednesday, and we’ve got a listener with a travel […]
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3/1/2023 • 16 minutes, 38 seconds
MBA2254 Coaching via Email: The How & Why
When we think coaching, we think live calls. But it’s not the only way. Yes, you can coach via email (you heard that right). Today, we explore why you should, and how it works. It’s really pretty ingenious. Because it’s asynchronous, you can coach people whose schedules don’t align with yours. Because it’s written, you […]
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2/28/2023 • 10 minutes, 26 seconds
MBA2253 The Business of Japan P1: Why Japan Is So Good at Business
Japan does business differently. Today kicks off a 4-part series on the Japanese approach to everything from product development to customer service — and why it all just…works. We begin with Part 1, an exploration of the cultural attitudes and values that position Japanese entrepreneurs to succeed wildly. …and no, you don’t have to be […]
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2/27/2023 • 13 minutes, 33 seconds
MBA2252 4 Ways to Increase Your Email Open Rates in 2023 + Free Ride Friday
The best email campaign in the world won’t help your business if no one reads it. So how can you make sure people actually see what you’re saying (without misleading subject lines, that is)? Today, we offer a few very specific answers. In both of our businesses, we’ve had ups and downs in our open […]
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2/24/2023 • 13 minutes, 39 seconds
MBA2251 How Much Can You Earn on YouTube in 2023?
YouTube: it’s one heckuva revenue-generator for anyone making video content. But how much can you really expect to bring in? And how can you optimize your approach to earn the most? Today, we unpack how to monetize your YouTube channel. Yes, we’ll discuss the ad revenue model — but it’s not the only way to […]
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2/23/2023 • 10 minutes, 39 seconds
MBA2250 Q&A Wednesday: How many support messages is too many for one team member?
Customer Support should never be a secondary concern — it’s a selling point, and key to fighting churn. But a listener wants to know: how much Support can you expect your team to offer?  It’s Q&A Wednesday, and our listener has more Support requests than the current (single) Support agent can handle. Is it because […]
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2/22/2023 • 12 minutes, 36 seconds
MBA2249 How to Sell More Products Passively with a Deadline Funnel
Urgency sells. But nothing turns people off like fake urgency (y’know, like those furniture stores that’ve been “going out of business” for the last 20 years). So how can you get folks to “buy now” without sounding full of it? The answer: deadline funnels. Deadline funnels are an automated way to create individualized timed special […]
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2/21/2023 • 12 minutes, 36 seconds
MBA2248 Extended Interview: Bradley T. Morris – How to Build a Business That You Love
Don’t settle for success. Build a business you’re over the moon about! Today, we sit down with someone who did exactly that: Majik Media’s Bradley T. Morris. Bradley built the life of his dreams — which mostly involves adventures, night golf, and co-creating products with his 6-year-old son — by staying true to what really […]
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2/20/2023 • 47 minutes, 46 seconds
MBA2247 Should You Build a Business to Sell or a Lifestyle Business? + Free Ride Friday
Is your business a lifetime commitment — or a way out? Today we explore the difference between “lifestyle” businesses and businesses designed for (eventual) sale.  Which one are you building?  Thing is, you need to answer that question, like yesterday. Because the way you build and run your business will differ wildly depending on what […]
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2/17/2023 • 16 minutes, 42 seconds
MBA2246 Why You Need to Start Saving Cash In Your Business
Recession anyone? Sooner or later, a rainy day comes. But with a little planning ahead, you can thrive in the rain.  Today, we explain how the current economic moment is the perfect example of why you need a war chest.  When the economy slows and interest rates rise, it becomes much more expensive to borrow […]
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2/16/2023 • 11 minutes, 12 seconds
MBA2245 Q&A Wednesday: How do you spend less time on social media?
Are you using social media, or is it using you?  Today, we share tried-and-true strategies for using these addictive platforms strategically — not mindlessly. Facebook, Insta, and the rest can be incredibly valuable tools. But they don’t exist to serve your business. They exist to serve their own. If you’re not careful, you can end […]
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2/15/2023 • 12 minutes, 6 seconds
MBA2244 How to Know It’s Time to Upgrade Your Team
Nothing stays the same forever — not if it’s going to grow. That’s true for your team, too. If your team isn’t getting better, it’s stagnating. Which means your business is stagnating. Which means your business is dying. So how do you stop this from happening? How do you keep your team out of a […]
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2/14/2023 • 11 minutes, 29 seconds
MBA2243 Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business.
You have a great idea for a product. But you don’t have the time, resources, or know-how to bring it to life. No problem. Today’s guest teacher, Stephen Key, knows all there is to know about “open innovation” — allowing other companies to license your idea and bring it to market. They take the risk. […]
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2/13/2023 • 16 minutes, 18 seconds
MBA2242 How to Use Your Competition In Your Marketing + Free Ride Friday
Competition is a good thing — if you know how to use it. We often think it’d be great to be the only one selling what we’re selling. But if that were true, it wouldn’t be an awesome sign re: consumer demand. So instead of being afraid of the competition, let’s turn it to our […]
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2/10/2023 • 14 minutes, 3 seconds
MBA2241 Why Three is The Magic Number in Business
Sometimes the simplest tricks have the most dramatic results. Case in point: The Rule of 3. Human brain psychology 101 teaches us that people are selective about what goes into their memories. If it’s not easily understandable, digestible, and recallable, our brains won’t make space for it. But with the right structure and rhythm, almost […]
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2/9/2023 • 10 minutes, 50 seconds
MBA2240 Q&A Wednesday: Should I offer an unlimited paid leave policy for my team?
How much time off is too much?  Or is there any such thing as too much? In an era of high employment and the ‘Great Resignation,’ it can be tough to make your company the place to be for the most talented and dedicated employees. One benefit some startups have tried sounds a little extreme, […]
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2/8/2023 • 15 minutes, 3 seconds
MBA2239 5 Mistakes To Avoid When Running Live Events in 2023
Live events are back — but that doesn’t mean things are exactly the way they used to be.  From a small meetup to a major conference, the way you plan and execute a live event might need some adjusting. Attitudes, expectations, and realities have changed drastically in the last few years. As in all things […]
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2/7/2023 • 16 minutes, 48 seconds
MBA2238 Guest Teacher – Alvin Poh – How to hire the right people in order to scale up your business
Fact: No matter what you do, you will never scale your business. Your team will. That’s what scaling is: growing your business beyond what any one person can accomplish on their own. Which means that one of the most important keys to scaling is assembling the right crew. Today’s guest teacher knows a thing or […]
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2/6/2023 • 18 minutes, 42 seconds
MBA2237 How Make 10K a Month with Live Courses + Free Ride Friday
There are lots of ways to share what you know. But one is the most complete, comprehensive, and effective: live courses. They’re the closest thing to teaching someone in person. More intimate than a blog post or YouTube video, more in-depth than a webinar, the live course is the ultimate way to sell your unique […]
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2/3/2023 • 16 minutes, 2 seconds
MBA2236 The Truth About Business Success You Don’t Want To Hear
It’s not that you won’t like it. It’s that you might find it confusing, or hard to believe. But it’s true. Also — despite being an answer of sorts — it raises some questions. But if you implement this one very basic principle, you’ll see results. We have. Other entrepreneurs we’ve worked with and coached […]
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2/2/2023 • 14 minutes, 40 seconds
MBA2235 Q&A Wednesday: Can I monetize my podcast that only has 500 listeners an episode?
Success isn’t a matter of size. In fact, you can make a decent profit with even a small audience — if you know how to monetize it. It’s Q&A Wednesday, and we’re helping a fellow podcaster figure out how to generate revenue. Our listener has their own podcast audience of about 500. Not massive, but […]
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2/1/2023 • 10 minutes, 25 seconds
MBA2234 5 Steps to Launching a YouTube Channel 2023
YouTube: it’s the top platform for online content consumption, by a mile. With millions of eyeballs watching countless hours of video each day, entrepreneurs are scrambling to establish a YouTube presence. And for good reason — with so many potential customers on the platform, the potential for reaching your target audience and building a strong […]
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1/31/2023 • 15 minutes, 40 seconds
MBA2233 Must Read: Expert Secrets by Russell Brunson
Not everything in every “Must Read” is a…must. But that doesn’t mean you can’t learn something valuable from it. Today we tackle Expert Secrets by one of the most influential personalities in entrepreneurship: Russell Brunson. In this book, Brunson teaches you how to position yourself as an expert in your field and build a strong […]
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1/30/2023 • 20 minutes, 15 seconds
MBA2232 How to Create An Email Offer + Free Ride Friday
You have a product. You have an email list. What now? A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email campaigns, you need to do more than just sell. You need to engage. Today, we share the ingredients for an effective email campaign — based on […]
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1/27/2023 • 20 minutes, 20 seconds
MBA2231 How to Increase Your Profit Margins without Upsetting Customers
When profit margins are thin, your business isn’t safe. Yet even when we know the numbers aren’t good, entrepreneurs are often afraid to do what it takes to get deeper into the black.  That’s because we don’t realize something important: your profits don’t have to come at the expense of your customers. You can always […]
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1/26/2023 • 16 minutes, 13 seconds
MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand?
More and more, what you sell isn’t the only thing you’re selling. You’re also selling you. People gravitate to brands they can identify with — which usually means brands associated with people they identify with. Sometimes, it’s sponsors or their fellow customers. But just as often, it’s the founder. But what if you’re not much […]
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1/25/2023 • 16 minutes, 26 seconds
MBA2229 How To Get Your First 1,000 Email Subscribers
The first hill tends to be the steepest. …or at least it can feel that way. When it comes to assembling a solid email list, getting from nothing to something can seem daunting.  But with a few simple tactics, you can build that foundation. The best part? One thousand subscribers is enough to generate a […]
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1/24/2023 • 14 minutes, 33 seconds
MBA2228 Extended Interview: Dan Martell – How to Buy Back Your Time
For entrepreneurs (and humans in general), nothing is more valuable than time. But too often, we trade our time for money — or the promise of money. Entrepreneurs especially feel like your level of success is directly aligned to how much time you spend working. This. Is. False. In fact, the best thing you can […]
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1/23/2023 • 1 hour, 8 minutes, 17 seconds
MBA2227 How to Hold Yourself Accountable + Free Ride Friday
As a general rule, people don’t do what they don’t want to do. …even when they should. It’s not that we’re lazy, or not committed. It’s that we fail to proactively strategize, to paint ourselves into the corners where we’re forced to follow through on our goals.  It sounds simple. But then…why don’t we all […]
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1/20/2023 • 14 minutes, 26 seconds
MBA2226 Why You Can’t Get Everything Done
Overwhelmed? The problem might not be you. There’s an entire industry of content, influence, and promises regarding productivity. But what if that’s tackling the problem backwards? What if maximizing your ability to blast through ToDo lists is missing a key element? We think that’s the case. Today, Omar shares a straightforward but potentially game-changing “secret” […]
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1/19/2023 • 15 minutes, 52 seconds
MBA2225 Q&A Wednesday: Help! I’m an introvert in Fiji. How do I make connections?
Online entrepreneurship is perfect for creative introverts. You get to work by yourself, limit distractions, and subtract the anxiety that comes with office politics and social drama.  …but that approach can leave you isolated, personally and professionally. It’s Q&A Wednesday, and we’ve got a listener who’s living the ideal introvert lifestyle: a blogger based in […]
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1/18/2023 • 13 minutes, 19 seconds
MBA2224 How To Hold Your Team Members Accountable
They seemed great when you hired them. But then… Why do some employees fail to measure up? Often, we think it’s because something is wrong with our hiring process. But realistically, it’s more likely to be what happens after the hire. Today, we discuss how to set and maintain expectations for employees in a constructive […]
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1/17/2023 • 14 minutes, 28 seconds
MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz
The more specific your marketing is to your leads, the better it’ll work. Hence, quizzes. Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more […]
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1/16/2023 • 21 minutes, 50 seconds
MBA2222 Does Your Morning Routine Matter? + Free Ride Friday
The influencers agree: the key to success is tackling the day like it just ran off with your grandma’s purse. …but is it really? The high-powered morning routine is the latest craze, and one of the hottest topics of content on life and business optimization. But today, we dare to ask: does it even make […]
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1/13/2023 • 14 minutes, 15 seconds
MBA2221 Is it Time For a Change?
Feeling stuck in your business? That’s not to say you’re not doing ok financially. But every so often, a business can lose the…magic. You feel bored, unmotivated, maybe even depressed. You go through the motions, joylessly. Running your business has become the thing that you became an entrepreneur to escape: just another job. You’re not […]
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1/12/2023 • 16 minutes, 25 seconds
MBA2220 Q&A Wednesday: Should I extend my refund policy from 30 to 90 days?
How long is too long to request a refund?  It’s an important question, especially for small businesses. To grow, you have to be able to rely on steady, predictable revenue. And revenue that suddenly reverses can throw your metrics out of whack.  But on the other hand… Risk reversal is one of the most powerful […]
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1/11/2023 • 13 minutes, 14 seconds
MBA2219 My 5 Business Predictions for 2023
2022 was…something alright.  So what fresh challenges and opportunities can we expect this year? We’ve got a few (educated) guesses.  Today, Omar shares what’s most likely to define 2023, based on his borderline-obsessive reflection and study of small business trends. From post-COVID adjustments to workplace culture to the surprise advantages most people will miss, these […]
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1/10/2023 • 17 minutes, 24 seconds
MBA2218 Must Read: Monsters and How to Tame Them by Kevin Hart
We all have monsters. Maybe you call them “demons,” or just plain old insecurities. Whatever the name, they’re the things that make us make poor decisions out of fear, doubt, or simple habit.  Today, we review a book from someone who’s had to face their monsters down. And somehow, it’s…hilarious. Leave it to Kevin Hart, […]
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1/9/2023 • 14 minutes, 46 seconds
MBA2217 How to Spend Less on High Quality Traffic + Free Ride Friday
So you need traffic…but you don’t have much cash to throw around. No problem! As a lean startup, we regularly experiment with low-to-no-cost ways of driving consumers to our website. Today, we share a few we’ve heard about, researched, and even tried ourselves.  Always remember that paid ads can get eyeballs on your content and […]
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1/6/2023 • 17 minutes, 38 seconds
MBA2216 The One Thing That Will Help You Make More Revenue in 2023
You can do a million things for your business. …or you can do just one, really well. There’s a simple strategy that can boost almost any business, in the medium term. It doesn’t matter what you sell, who your audience is, or what size business you have. It doesn’t require expensive tools, or super-advanced specialized […]
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1/5/2023 • 14 minutes, 46 seconds
MBA2215 Q&A Wednesday: How do I grow an email list on a budget?
It’s easy to grow an email list… …when you have lots of money to blow on paid lead captures. But for the rest of us, building a solid list takes time, work, and creativity. It’s Q&A Wednesday, and we’re helping one listener figure out how to rake in the email addresses without sinking too much […]
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1/4/2023 • 19 minutes, 11 seconds
MBA2214 How to Create a Compelling Vision
What is your business really offering people? We’ve all heard the “benefits over features” lecture, where you do your best to communicate what consumers get out of your product. But there’s a bigger picture — and it can compel people even more effectively. It’s all about your vision. Identifying and communicating your vision isn’t some […]
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1/3/2023 • 13 minutes
MBA2213 Extended Interview: Justin Moore – How to Secure More Sponsorships for More Money
Your sponsorship “packages” might be costing you sponsors. Sponsorships are one of the best ways to monetize your brand and content. But as entrepreneurs who “work smarter not harder,” many of us approach sponsorships way too…passively. Today’s guest has a better idea. Justin Moore is a classic self-made entrepreneur with a unique specialty: helping other […]
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1/2/2023 • 52 minutes, 6 seconds
MBA2212 How To Use Frustration To Overcome Fear + Free Ride Friday
Hate your day job? Is your own business stagnating? Are you feeling powerless? Sad? Angry? Good. When it gets bad enough, you have one of the greatest advantages an entrepreneur can have: motivation that outranks your fear. Today, we discuss how to use a rock-bottom low point in your professional life as a launching pad […]
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12/30/2022 • 17 minutes, 42 seconds
MBA2211 Why So Many Struggle to Earn 10K a Month
There’s a magic to the number 10,000. For an entrepreneur, $10k in monthly profit represents the moment you’re no longer trying to achieve independence — you have it.  So why is it so hard to get to? The journey to 10k is likely the steepest hill you’ll have to climb on the way to success. […]
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12/29/2022 • 18 minutes, 31 seconds
MBA2210 Q&A Wednesday: I am burnt out but I can’t afford to stop working. What do I do?
Every entrepreneur’s mantra should be this: “I can only do so much.” Starting and running a business is never easy — but there’s a line between “not easy” and detrimental to your health. Moreover, working too hard for too long is simply, objectively unsustainable. For anyone. It’s Q&A Wednesday, and we’ve got a listener who […]
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12/28/2022 • 20 minutes, 37 seconds
MBA2209 How to Know if You Were Slapped By Google
Google is a fickle master. Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means SEO (Search Engine Optimization) basically means appeasing Google, whatever it takes.  …and what appeases Google changes all the time. In its effort to bring people the best results (and […]
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12/27/2022 • 17 minutes, 53 seconds
MBA2208 Must Read: On Writing Well by William Zinsser
There’s writing, and then there’s writing well.  Every form of communication in business requires a solid handle on the written word. From marketing and sales copy to public talks to pitches, if you can’t write it, you can’t share it.  William Zinsser’s On Writing Well is different from our other recent Must-Read (Stephen King’s On […]
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12/26/2022 • 17 minutes, 27 seconds
MBA2207 How To Automate Getting Testimonials & Case Studies + Free Ride Friday
For a business, social proof is everything. There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great testimonial or case study is worth a thousand paid ads, conversion-wise.  But of course, getting that social proof can be laborious, awkward, and time-consuming.  …but it doesn’t have to be. Today, we […]
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12/23/2022 • 17 minutes, 37 seconds
MBA2206 How Much You Should Spend on Your Professional Development
What are your skills worth? To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless. Your knowledge and abilities are the foundation of your business — which means every dime you spend on learning more is an investment.  Of course, that’s the simple answer. Here’s where […]
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12/22/2022 • 18 minutes, 24 seconds
MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference?
Conferences can be worth their weight in gold.  But how can you tell? It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Their YouTube following is impressive, and they’re wondering if it’s a smart move to spend $4k to attend a conference that could help them better monetize it.  Thing […]
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12/21/2022 • 18 minutes, 46 seconds
MBA2204 How Your Indecision Is Wasting Your Time & Money
At any stage of entrepreneurship, indecision can kill your business. Whether you’re just starting out, or making higher-stakes calls at an established company, not deciding something can be the worst decision possible. And consistently avoiding decisions is almost a guarantee of stagnation at best, and failure at worst.  Fact is, in the long term “analysis […]
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12/20/2022 • 18 minutes, 10 seconds
MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads
You can pay for ads. But organic traffic is (literally) priceless. The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with. All you have to do […]
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12/19/2022 • 20 minutes, 16 seconds
MBA2202 How Much Money Should You Raise For Your Startup + Free Ride Friday
So you’re ready for outside investment. …or are you? The decision to take on someone else’s money is a huge one. If you’re going to sacrifice some autonomy, and ask someone to risk their capital, you have to know exactly what your goals are — and what your business is realistically capable of.  And of […]
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12/16/2022 • 18 minutes, 31 seconds
MBA2201 How to Revive Your Newsletter
If your email list is dead, your business may not be far behind. As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken […]
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12/15/2022 • 15 minutes, 50 seconds
MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays?
For many businesses, the year-end holiday season is a slow period. …but does that mean your business should slow (or stop) its marketing efforts? It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, […]
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12/14/2022 • 14 minutes, 25 seconds
MBA2199 Are Facebook Groups Dead?
What’s the marketing value of a Facebook group? With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline. But that’s not the whole story. There’s still a place for Facebook in your marketing, and Groups is […]
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12/13/2022 • 17 minutes, 19 seconds
MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business?
Some tools are so good, we can’t keep it to ourselves. They’re not sponsors. We’re not affiliates. In fact, this tool is free — and it’s causing tsunami-sized waves across the Internet. It’s called OpenAI, specifically its GPT-3 writing platform. Content and copy written by a bot, you say? Sounds like a recipe for disaster…except […]
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12/12/2022 • 15 minutes, 52 seconds
MBA2197 3 New Habits That Changed My Business in 2022 + Free Ride Friday
What habits really make a difference? There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will improve. Some of it is legitimately game-changing, and some of it is clickbait and content fluff. At the end of the day, all we can trust is our experience — […]
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12/9/2022 • 18 minutes, 5 seconds
MBA2196 The Key to Achieving Your Goals for 2023
It’s that time of year! Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023.  But having goals is one thing; actually achieving them is another. What’s the difference between companies (and people) who meet their goals, and those who don’t? We think it comes down to one […]
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12/8/2022 • 17 minutes, 31 seconds
MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store?
Email marketing still works better than almost anything else — but only if people get your emails. There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to […]
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12/7/2022 • 15 minutes, 23 seconds
MBA2194 How To Create a Hell Yeah Product
We’ve all had that “Just take my money!” feeling about a product or service. It happens when what’s being offered is…perfect.  Perfect for your needs, perfect for the price, and perfectly explained in its features and benefits. Best of all, we tend to tell our friends, family, and colleagues all about that kind of product. […]
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12/6/2022 • 16 minutes, 57 seconds
MBA2193 Must Read: Exactly How to Sell by Phil M. Jones
How hard is selling, anyway? No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power.  And like any skill, you can learn it, practice it, improve it. Today, we review a sales strategy guide from one of our favorite authors on the […]
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12/5/2022 • 16 minutes, 12 seconds
MBA2192 How to Make the Most of a Failing Business + Free Ride Friday
Just because you’re down, doesn’t mean you’re out. Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve never had a business fail!  The question is: what do you do when it’s happening? Today, we explore a few specific options. When every metric available tells you that your business is […]
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12/2/2022 • 17 minutes, 14 seconds
MBA2191 Can You Start a Business With Zero Capital?
They say “it takes money to make money.” We say: Hold my beer. You don’t need major investment or capital saved up to create a business. In fact, just to show how little you can start with, today we explore how to start with nothing!  Before he was the game-changing business coach and SaaS founder […]
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12/1/2022 • 16 minutes, 15 seconds
MBA2190 Q&A Wednesday: How do I get more clients into my barbershop?
Sometimes, you just need more revenue. Often, that means getting more customers. But not always!  For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place. In this episode, we help a barbershop owner with […]
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11/30/2022 • 18 minutes, 24 seconds
MBA2189 How To Sell More with a Strong Reason to Buy
What are people really buying when they buy your product? The answer to that question can make selling it dramatically easier.  Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your […]
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11/29/2022 • 18 minutes, 29 seconds
MBA2188 Must Read: On Writing by Stephen King
The better you communicate, the better your business will do. And yes, for almost every entrepreneur, that means having to write well. Whether it’s books, e-books, blog posts, sales copy, or even just social media, you need the written word. Even if it’s just for that all-important SEO, you have to write. The good news? […]
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11/28/2022 • 18 minutes, 17 seconds
MBA2187 Are Funnels Better Than Websites? + Free Ride Friday
No business product magically solves everything. Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.” Some of these companies claim that their funnels can replace things like your company website.  It’s not that there’s anything wrong with these funnels. But the way they’re marked misses the point. Today, we explore the […]
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11/25/2022 • 15 minutes, 51 seconds
MBA2186 How to Market During a Recession
Recessions are like rainstorms. They’re not something you can avoid.  They’re something you prepare for. Just as you might keep an umbrella or a raincoat around, a business owner needs a plan in place for when the economy takes one of its natural, cyclical downturns. And that plan should not include winding down or stopping […]
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11/24/2022 • 17 minutes, 56 seconds
MBA2185 Q&A Wednesday: How do I not hire the wrong person?
A bad hire can cost you. There’s nothing worse than wasting time, money, and effort bringing in someone new, only to lose them shortly thereafter. Maybe they don’t have the right skills. Maybe they lack the right work ethic. More often, they don’t have the right attitude. But that’s not the most important reason it […]
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11/23/2022 • 19 minutes, 17 seconds
MBA2184 Should You Run a Black Friday Promotion in 2022?
The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself. But do you have to do it? Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to […]
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11/22/2022 • 16 minutes, 40 seconds
MBA2183 Must Read: How the Mighty Fall by Jim Collins
Success is never immunity. Even the biggest businesses fail, as explored in this week’s Must-Read book review. Jim Collins’ How the Mighty Fall is a fascinating look at the demise of huge, multi-billion dollar enterprises — but its lessons are just as applicable to small businesses. If success leaves clues, so does failure. Your business […]
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11/21/2022 • 16 minutes, 21 seconds
MBA2182 4 Affiliate Program Models to Make More Sales + Free Ride Friday
Affiliate marketing: one of the best ways to grow your business. We would know! There’s currently a small army of content creators and other industry pros pushing our SaaS platform, and we couldn’t be more grateful.  But if you’re thinking about having affiliates sell your own product or service, give this episode a listen first. […]
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11/18/2022 • 19 minutes, 26 seconds
MBA2181 How To Find Your Sales Machine
Does your business have roller-coaster sales? Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business effectively. You can’t rely on a predictable revenue stream and plan accordingly. You just go into each month without even a rough idea of what you’ll take in. It’s time to […]
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11/17/2022 • 19 minutes, 34 seconds
MBA2180 Q&A Wednesday: Should I curse on my YouTube channel?
Sometimes, “just being yourself” is more complicated than it sounds. What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious?  It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, […]
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11/16/2022 • 13 minutes, 50 seconds
MBA2179 How to Motivate Yourself to Get Things Done
Motivation ebbs and flows.  But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace. We get it! Some days, your pillow is just more persuasive than your business. That’s when you need a few strategies to get yourself out of bed, shake off the ennui, and […]
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11/15/2022 • 15 minutes, 46 seconds
MBA2178 Guest Teacher – Jen L’Estrange – How to Be Creative with Compensation
There’s way more to employee compensation than a number. When you’re trying to figure out what to offer a potential new hire, the dollars and cents are only the beginning. It’s time to take a big step back, and think differently. Today’s guest teacher, Jen L’Estrange, is an HR firm founder with a holistic approach. […]
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11/14/2022 • 23 minutes, 3 seconds
MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday
Facebook ads just ain’t what they used to be. A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy. There are loads of other ways to find your […]
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11/11/2022 • 13 minutes, 11 seconds
MBA2176 Why I Started a Software Business
Do you have to be a “tech person” to start a software business? Turns out you don’t. Today, Omar shares the story of how he became a SaaS founder, despite never having been an engineer or software developer by trade. In fact, we never intended to become a software outfit. In trying to sell one […]
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11/10/2022 • 17 minutes, 32 seconds
MBA2175 Q&A Wednesday: How do I stop arguing with my co-founder?
In business, arguments happen.  But if they happen a lot, it’s time to evaluate why, and come up with a plan to turn down the heat. Otherwise, your business can become a serious source of (counterproductive) stress. It’s Q&A Wednesday, and we’ve got a listener who’s constantly getting into scraps with their cofounder. These arguments […]
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11/9/2022 • 18 minutes, 10 seconds
MBA2174 Why I Deleted My Social Media Apps
What is social media really doing for you? Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with our audience, keep the conversation going. Anyone who’s not spending significant time on social media is leaving money on the table, right? …right? Today, Omar shares why he’s taken every last […]
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11/8/2022 • 16 minutes, 59 seconds
MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi
How much revenue can you really make? Sometimes, the key is to simply not be afraid of thinking big. With $100M Offers, Alex Hormozi shares his unique strategies for maximizing revenue by making sales offers that make so much sense, it’s almost impossible to say “no.”  That’s a big claim, but Hormozi’s track record speaks […]
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11/7/2022 • 18 minutes, 52 seconds
MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday
Sales: it’s a foreign, intimidating concept to many of us. But if we’re going to succeed in business, we all have to get comfortable with a few skills outside our comfort zones! Fortunately, there are a few strategies that can change your perspective on sales, and get you in the right frame of mind to […]
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11/4/2022 • 19 minutes, 18 seconds
MBA2171 How Making More Expansion Revenue Is Easier Than You Think
For an independent business, revenue is life. It’s the oxygen your business needs to breathe, the runway it needs to stay alive long enough to grow. And yes, the notion that your business needs money sounds a tad obvious — yet somehow, so many entrepreneurs could bring in more of it, and don’t. In fact, […]
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11/3/2022 • 15 minutes, 55 seconds
MBA2170 Q&A Wednesday: Should I write a book?
Let’s be honest; we’ve all thought about it: writing a book. Whether you want extra credibility and authority in your industry, you think it’ll generate leads and sales, or you just have insights to share, a book is something most entrepreneurs consider at one time or another. But is it worth it? And what if […]
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11/2/2022 • 15 minutes, 45 seconds
MBA2169 Why You Might Be Failing at Customer Support
Support isn’t just about solving problems. Building the best Customer Service/Support team should have way bigger goals! Support affects everything from marketing to sales to product development — not just retention and churn rates.  Yet somehow, most entrepreneurs see Support as almost an afterthought.  If putting out fires is all your Support team is doing…you’re […]
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11/1/2022 • 16 minutes, 48 seconds
MBA2168 Guest Teacher – Nikki Rausch – How To Make Sales Simple Using The Selling Staircase
Selling can be tough. But anyone can get better at it. The best way? Start with a framework — a proven, reliable overall method that you can learn, master, and ultimately personalize for yourself. Nikki Rausch is a sales expert, having worked with organizations like the Bill & Melinda Gates Foundation and NASA. Today, she’s […]
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10/31/2022 • 19 minutes, 9 seconds
MBA2167 5 Things Musicians Do That Can Help Your Business + Free Ride Friday
Almost everything is a business — including the arts. Which means you can learn how to do business better from almost anywhere, including artists. Like musicians, for example. What your successful recording artist does is exactly what any great entrepreneur does, only…y’know, it sounds better. Best of all, you can do exactly what the rock […]
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10/28/2022 • 14 minutes, 27 seconds
MBA2166 Why Business is Simple But Not Easy
If you’re worried that running your own business is too complicated…don’t be! From the outside, it can seem like independent business is a maze of responsibilities and tasks that no one could keep up with or have enough expertise in. Product development, marketing, sales, hiring, the list goes on.  Isn’t it all just too much? […]
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10/27/2022 • 18 minutes, 37 seconds
MBA2165 Q&A Wednesday: There is so much I need to do. What do I do first?
How long is your “To Do” list? If you’re like most entrepreneurs, it’s longer than any single human being can actually handle. Which means it’s literally impossible to check every item off. Which means you have to choose which items you’ll actually do — and which you won’t. This can be tough. However, there is […]
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10/26/2022 • 16 minutes, 43 seconds
MBA2164 How to Use UTM Links to Know Which Marketing Efforts Are Working
Are your emails actually working to create leads or customers? How about your blog? Your social posts? Your YouTube channel? How do you know? UTM links is how you know! The “Urchin Tracking Module” is the secret weapon of every results-based marketer. These strings of characters might look unwieldy, but they serve an important purpose: […]
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10/25/2022 • 14 minutes, 12 seconds
MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy
How do you know what people want? You have to see their problems from their perspective. Michele Hansen, cofounder of Geocodio and author of Deploy Empathy: A Practical Guide to Interviewing Customers, is a master of the art of understanding a target audience. By making a concerted effort to get in customers’ heads, she’s multiplied […]
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10/24/2022 • 1 hour, 16 minutes, 5 seconds
MBA2162 5 Strategies to Prevent Burn Out + Free Ride Friday
It should go without saying: you don’t want to burn out. Yet so many entrepreneurs do. Maybe it’s a question of perceived “grit” or toughness. We think that if we don’t work ourselves into the ground, then we’re not trying hard enough. But that attitude isn’t just unhealthy — it’s bad business strategy. The best […]
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10/21/2022 • 17 minutes, 25 seconds
MBA2161 How Important Are Launches?
Ah, the launch. The day you get to introduce your product or service to the world. It can feel extremely exciting — and extremely high-stakes. But is it? This year, we’re launching a new product, and we’re taking a different approach. We have different goals this time around, and different metrics by which we’ll measure […]
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10/20/2022 • 14 minutes, 24 seconds
MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site?
When it comes to converting website traffic, friction hurts. Friction is anything that requires the visitor to take extra steps before they take a desired action — like signing up for your newsletter or reading your blog. The more obstacles are in the way, the less effective the website is at creating leads and customers. […]
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10/19/2022 • 15 minutes, 13 seconds
MBA2159 How Committed Are You?
Almost all entrepreneurs who succeed in the long term have one thing in common: commitment. But what is commitment, anyway? What does it look like? Most importantly, how can you tell if you have it? Today, we explore what real commitment looks like in practical terms. Spoiler alert: it doesn’t mean obsession, or being a […]
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10/18/2022 • 16 minutes, 14 seconds
MBA2158 Must Read: Mastering The Rockefeller Habits by Verne Harnish
Not everything in every book is advice worth following. …but that doesn’t mean you shouldn’t read it. Today, we review Verne Harnish’s Mastering The Rockefeller Habits, a primer on some of the best practices any business can use to strategically pursue growth. Did we agree with everything in it? Definitely not. But the good parts […]
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10/17/2022 • 17 minutes, 2 seconds
MBA2157 How Much Cash Should You Always Have in the Bank? + Free Ride Friday
Rainy days happen. How’s your umbrella? Every business needs to have a stash in place for market downturns, slow quarters, or even…y’know, mistakes. But how big should it be? Today, we offer a firm answer. We’ll explain how to figure out the right number, and how to get your business there. Having enough runway is […]
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10/14/2022 • 16 minutes, 32 seconds
MBA2156 Signs It’s Time to Go All in on Your Business Idea
When you’re running (and funding) your own business, it’s smart to avoid too much risk. …but you can’t avoid all risk. And at some point, risk avoidance starts to look like cheating yourself out of greater success. Every business reaches a moment where you have to ask if the time, money, and effort you invested […]
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10/13/2022 • 16 minutes, 30 seconds
MBA2155 Q&A Wednesday: Should I fire someone before I have a replacement?
Firing people is almost never easy. We’re often afraid of dealing with the fallout of letting an employee go. Operations will be disrupted, feelings may be hurt, and someone needs to take over for whoever got the boot…preferably as soon as possible. Can you plan ahead for a firing? You certainly can. It’s Q&A Wednesday, […]
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10/12/2022 • 18 minutes, 22 seconds
MBA2154 How Much Time Should You Give Your Idea Before You Quit?
Quitting is an option. And it’s often the right one. When a product or business idea fails to produce fruit — and you have little evidence to suggest it ever will — wasting more money on it doesn’t make sense. But of course, it’s hard to tell when you’re in that situation.  There’s a fine […]
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10/11/2022 • 15 minutes, 54 seconds
MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again
If you had to start your business all over again, what would you do differently? Some entrepreneurs actually get to answer that question.  Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she’s out of the social game, Laura has turned […]
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10/10/2022 • 1 hour, 3 minutes, 15 seconds
MBA2152 Why You Need To Attend More In-Person Conferences + Free Ride Friday
In-person events are back! One of the best things entrepreneurs — especially new entrepreneurs — can do to boost their business is to attend live, in-person conferences. COVID took that option off the table for a while. But now that things are normal(er), it’s time to take advantage. Today, we explain why you should be […]
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10/7/2022 • 17 minutes, 55 seconds
MBA2151 Do You Need To Sell Products at Different Price Points?
Let’s break down the “value ladder,” Many businesses purposely create products at varying price points, in the hopes of getting people into their ecosystem. Think of your cheapest (or free) product as a gateway to bigger-ticket purchases down the road — one stepping stone at a time. But does this work for everyone? Today, we […]
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10/6/2022 • 12 minutes, 49 seconds
MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency?
Should you be charging in USD, no matter where you are? It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency.  Why? What’s the advantage, and are there disadvantages? Now that even the smallest business can […]
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10/5/2022 • 14 minutes, 3 seconds
MBA2149 How To Create & Sell a Product in a Weekend
If that title sounds like clickbait…we get it. But we’re not kidding around; you can put together a genuine sales offer for an entirely new product in 48 hours or so. Whether it’s to boost revenue, or to simply put a few extra reps in exchanging goods for money, this is real. And yes, there’s […]
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10/4/2022 • 14 minutes, 41 seconds
MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy
Don’t market without a (long-term) plan. Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier. Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course […]
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10/3/2022 • 20 minutes, 51 seconds
MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday
Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce. Every type of business has its challenges, but selling physical goods online has more — and more difficult — issues to contend with. That’s not to say you shouldn’t start an ecommerce business. But you should know what you’re […]
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9/30/2022 • 19 minutes, 11 seconds
MBA2146 Is Your Business Pushing You Around?
At first, your business is your baby.  But if you’re not mindful, it can quickly turn into a monster. Many entrepreneurs learn this the hard way, as responsibilities and obligations multiply, and gradually encroach on the boundaries between your work and your life. You may not see it coming; taking a weekend call here, sacrificing […]
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9/29/2022 • 20 minutes, 19 seconds
MBA2145 Q&A Wednesday: How do I grow my email list without paid ads?
We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses? …more importantly, how do you get email addresses for free? Anyone can throw money at the list-building problem and get results (short-term though the results may be). But there are other, arguably better, options. With a […]
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9/28/2022 • 15 minutes, 7 seconds
MBA2144 How To Promote Your Product Without Spamming Your Email List
eMail marketing works — but it can backfire. Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes.  So how do you communicate without…over-communicating? Today, Omar […]
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9/27/2022 • 14 minutes
MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business
Create it. Grow it. Cash out. That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — even if nothing comes next, business-wise. So what does that journey look like? How do you get there? And just as importantly, what happens after? Patrick Campbell created […]
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9/26/2022 • 1 hour, 16 minutes, 46 seconds
MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday
Charging in installments works for infomercial products. But will it work for yours? When you don’t collect the entire price of your product or service right away, you take a risk. You may see one or two payments, only to forfeit the rest. That said, when you only accept full payment up front, you risk […]
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9/23/2022 • 14 minutes, 2 seconds
MBA2141 How Often Should You Post to Social Media?
When it comes to social media, more isn’t always better. Our instinct (and a lot of advice out there) is to post as much and as often as possible. But the data — and our experience — don’t bear that out. Today, we take a dive into the available data on social media, and unpack […]
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9/22/2022 • 12 minutes, 57 seconds
MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business?
Email is one of the most powerful tools for an independent business. As they say (and as we often repeat) “the money’s in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions. But there are way too many email platforms out there. Today, […]
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9/21/2022 • 12 minutes, 57 seconds
MBA2139 How to Charge for a Service on Your Website
Charging for a physical or digital product is fairly easy. But what about services? If you’re a freelance web designer, copywriter, or coach, getting paid can be tricky. Today, we explore the best ways to charge for services and process payments quickly — without hurting sales or getting yourself overburdened with complicated software tools. Buying […]
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9/20/2022 • 15 minutes, 54 seconds
MBA2138 Must Read: Effortless by Greg McKeown
Harder doesn’t mean better. In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sweating when we ’re at our best. We’re smooth. We’re fluid.  We’re…Effortless. Greg McKeown first changed our approach to business with his truly essential Essentialism, which advocates for a […]
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9/19/2022 • 18 minutes, 33 seconds
MBA2137 How To Create Attractive Templates To Get More Leads + Free Ride Friday
Information isn’t the only thing that gets leads. When we create free lead magnets, we often default to sharing information. After all, sharing what we know doesn’t cost much, and knowledge is easy to transfer online. But there’s another option — and it’s just as good for conversions: templates. Whether it’s email or blog post […]
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9/16/2022 • 14 minutes, 30 seconds
MBA2136 What I Learned From Hosting a 4 Day Event
Offering live, in-person workshops, retreats, and other events isn’t easy. …but it’s so worth it. Recently, Omar hosted a 4-day in-person ski & snowboard retreat for independent founders. It was the first in-person event we’ve put together in a while, and it didn’t go exactly as planned — but it was still a win for […]
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9/15/2022 • 18 minutes, 32 seconds
[Bonus Episode] From Real Good Podcast: The Business of Empowering Girls with Jennifer Openshaw
Entrepreneurship is about more than just making money. …or at least it can be.  Today, we resume our partnership with US Bank’s Real Good podcast, a show that highlights business ventures for which profit isn’t the first goal. In this episode of Real Good, get to know Jennifer Openshaw, founder and CEO of Girls With […]
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9/14/2022 • 57 minutes, 39 seconds
MBA2135 Q&A Wednesday: When do I hire my first executive assistant?
If you’re running a business by yourself, the question isn’t if you should hire an EA or VA (Executive Assistant/Virtual Assistant).  The question is when. And wouldn’t you know it, one of our listeners asked exactly that. It’s Q&A Wednesday, and we’ve got a solopreneur who knows an EA will be a good idea at […]
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9/14/2022 • 14 minutes, 30 seconds
MBA2134 How To Negotiate and Cut Your Expenses
Profit is oxygen. But if you’re only creating profit by maximizing revenue…you’re only doing half the job. It’s time to get lean, and stay lean. Today, we explore how to keep expenses down, by consistently tracking and trimming the fat. It’s not about obsessing over overy penny or being a miser. It’s about making smart […]
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9/13/2022 • 16 minutes, 18 seconds
MBA2133 Extended Interview: Ronsley Vaz – How He Created Australia’s First Podcasting Conference
There’s only one thing more valuable than networking: being the one creating the networking opportunity. Ronsley Vaz started Australia’s first podcasting conference, We Are Podcast, now a significant regular event for entrepreneurs worldwide. But…how?  How does someone just decide to create a major event and actually pull it off? We decided to ask Ronsley and […]
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9/12/2022 • 50 minutes, 24 seconds
MBA2132 Why Your Business Needs a Podcast + Free Ride Friday
Everyone’s blogging. Everyone’s on social.  Podcasting, though… We can’t stress enough how powerful this podcast has been for our business. From our coaching and public speaking to our software business, The $100 MBA Show has opened more doors for us than anything else. More importantly, it taught us skills that apply to everything, not just […]
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9/9/2022 • 16 minutes, 13 seconds
MBA2131 How To Attract Your Perfect Leads
Your marketing and advertising resources are limited. You can’t afford to waste them on people who might buy what you’re selling, or even on people who almost certainly will buy it. To grow a small business, that’s simply not good enough. You want to focus on people who will love what you’re selling, and tell […]
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9/8/2022 • 13 minutes, 20 seconds
MBA2130 Q&A Wednesday: Do I need to build my network or audience first?
What really gets your new business off the ground — friends or followers? As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.  So which should you put first? It’s Q&A […]
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9/7/2022 • 14 minutes, 17 seconds
MBA2129 How To Be More Consistent
We all know consistency is key.  …but we’re terrible at putting it into practice. Making real strides in business (or anything else, really) isn’t about monumental efforts or drastic measures. It’s about the small, daily decisions we make that add up to something bigger over time. So how can you stay on the ball, day […]
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9/6/2022 • 17 minutes, 48 seconds
MBA2128 Extended Interview: Ayman Al-Abdullah – How to Scale Your Business by Working Smarter
Hard work does not guarantee success. In fact, the unsuccessful are some of the hardest working people out there. That’s because instead of leveraging what comes easiest to them, they dig in and grind. Meanwhile, other people are experiencing less stress — and passing the hardest workers by. Ayman Al-Abdullah was CEO of AppSumo. In […]
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9/5/2022 • 1 hour, 15 minutes, 44 seconds
MBA2127 How To Get The Most From Your Team + Free Ride Friday
Your team can (probably) do even more. In our experience, most founders don’t realize how much their people are really capable of. But once employees settle into their roles, they have a tendency to go on autopilot. Then — lacking a challenge — they operate at less than their full potential. Today, we explore the […]
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9/2/2022 • 20 minutes, 12 seconds
MBA2126 How To Make More Revenue With Customer Cancellations
Losing a customer isn’t fun — but it doesn’t have to be a total loss. There are a few ways you can make lemonade (by which we mean money) when a customer is on their way out the door.  Some of them are…well, odd. But today, we’re sharing our favorites. The key is to not […]
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9/1/2022 • 15 minutes, 37 seconds
MBA2125 Q&A Wednesday: How do I secure sponsors for my podcast?
You found your voice. You found your audience. Now it’s time that podcast got you paid! It’s Q&A Wednesday, and we’ve got a listener who’s just over a year into their own podcast, and ready to monetize. There’s only one question: how? You can’t exactly walk into the nearest sponsor store and ask someone to […]
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8/31/2022 • 15 minutes, 37 seconds
MBA2124 Your Business Strategy: How Much Time Should You Dedicate?
In business, you need to go in with a plan.  But how much planning is really useful? At some point, strategizing stops being preparation and starts becoming procrastination. If you spend all your time drawing the map, you can’t take enough steps to get anywhere.  Today, we explore how too much strategizing can be more […]
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8/30/2022 • 15 minutes, 37 seconds
MBA2123 Guest Teacher – Narek Vardanyan – How to validate your ideas with pre-launching
Don’t hope people will buy your product. Know it. If you have an idea for a product or service, it’s just that: an idea. And even if it sounds like a great one, you can’t really tell if people will actually part with their money for it.  Not without a little research, anyway. Today, special […]
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8/29/2022 • 15 minutes, 44 seconds
MBA2122 How to Scale a Coaching Business + Free Ride Friday
If you have an established coaching business, it’s time to grow it. Maybe you know that already. Maybe you’re even trying! Today, we break down how to do it, and the key principles you can organize your scaling efforts around. Too many coaches make too little for what they do — make sure you’re not […]
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8/26/2022 • 15 minutes, 29 seconds
MBA2121 Can You Run More Than One Business?
Is it feasible to juggle 2, 3, or more business simultaneously? …and just as importantly, should you? We get this question a lot, probably because our business consists of quite a few operations. From this very podcast to our webinar software to Omar’s public speaking engagements, our income streams are varied. So, is it a […]
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8/25/2022 • 14 minutes, 47 seconds
MBA2120 Q&A Wednesday: How do I choose the right website builder tool for me?
Every business needs a website (seriously, every).  But not every business can hire a website designer full-time. Fortunately, there are a ton of DIY site builders out there. Unfortunately, there are so many, it can be a major task just to figure out which one is right for you and your needs, wants, and skill […]
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8/24/2022 • 16 minutes, 53 seconds
MBA2119 Why Low-Ticket Coaching Doesn’t Work
If you’re charging 2 figures for a coaching program, you’ve already lost. That’s a bit of a bold statement, but in today’s episode, Omar explains why it’s true.  From years of experience coaching, being coached, and working with coaches, one thing is clear from where we stand: the bargain-bin pricing model is a no-go — […]
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8/23/2022 • 13 minutes, 47 seconds
MBA2118 Extended Interview: Matt Giovanisci – Building a Crazy Successful Business On Your Own Terms
The best way to “make it” as an entrepreneur? Don’t learn the right strategies — create them. Matt Giovanisci built a successful brand and business without anyone else’s money, anyone else’s formulas, or even a post-secondary education (unless you count everything he taught himself, which you should). So how did he do it? By fearlessly […]
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8/22/2022 • 1 hour, 9 minutes, 15 seconds
MBA2117 Passion or Money? Which Comes First? + Free Ride Friday
Should you “do what you love?”  Or is that exactly the kind of advice that’ll keep you from doing what you love? Entrepreneurship is supposed to be about freedom, and the ability to choose your livelihood. But just because you love something doesn’t mean it’s a viable business. So if you’re starting out, should you […]
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8/19/2022 • 17 minutes, 18 seconds
MBA2116 What Getting Sick Taught Me As a Business Owner
If you know our host Omar, you know he prides himself on a healthy lifestyle. But everyone eventually meets the bug they just can’t beat. …no, it wasn’t that one.  But Omar was recently laid out for 10 days with one of the nastiest infections you can get without heading to the hospital. And while […]
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8/18/2022 • 14 minutes, 28 seconds
MBA2115 Q&A Wednesday: I feel trapped in my business. How do I get out?
It’s a depressing scenario: you built a business. You’re not happy with it. And you’re stuck exactly where you are…forever? It’s Q&A Wednesday, and we’ve got a listener who invested 10 years into a small business — and hates it. It does just well enough to survive, but not well enough to support the ideal […]
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8/17/2022 • 18 minutes, 29 seconds
MBA2114 Why You’re Not Growing
When success is followed by a rut…what do you do? What holds a business back from reaching that next level? When your business started off good, but levelled off, how do you get off that plateau and move forward again? Our answer will probably surprise you. When your business hits a flat spot in terms […]
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8/16/2022 • 19 minutes, 38 seconds
MBA2113 Guest Teacher – Dave Charest – How to Attract and Retain a Strong and Loyal Customer Base
For a small business, customer loyalty is the best guarantee of success. Ultra-happy customers create more business for you than any amount of marketing or advertising. Word of mouth is — and always will be — the undisputed champion of business growth, stability, and long-term success. So how do you create those die-hards? Today, special […]
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8/15/2022 • 21 minutes
MBA2112 Do You Need a Business Coach? + Free Ride Friday
Let’s just say it: coaching isn’t always a good idea. There are times when it’s the best way to grow and advance as an entrepreneur. And there are times when it’s a colossal waste of time and money. Over years of developing businesses, Omar has had quite a few coaches. And of course, he’s been […]
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8/12/2022 • 18 minutes, 32 seconds
MBA2111 Should You Diversify or Go All In With One Business?
You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time. What’s an entrepreneur to do? For some of us, businesses are like potato chips or tattoos — it’s hard to have just one. That’s why so many independent founders have 2, 3, or more brands […]
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8/11/2022 • 14 minutes, 7 seconds
MBA2110 Q&A Wednesday: Am I paying myself enough?
It can be easy to forget when you run your own business: you’re an employee, too.  As such, you need compensation as much as anyone else on the team. No one can run a business when they can’t pay their rent. But too often, we feel like every dime we take for ourselves is somehow […]
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8/10/2022 • 14 minutes, 5 seconds
MBA2109 Why Should Invest in Your SEO Now
Think of small businesses as David, and big businesses as Goliath. SEO is your slingshot. Paid advertising is getting wildly expensive, rapidly approaching the point where it’s out of reach for new and small businesses. Paying for attention and traffic can quickly deplete your resources. Bottom line: it’s not sustainable. But getting organic traffic from […]
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8/9/2022 • 17 minutes, 45 seconds
MBA2108 Must Read: Sell It Like a Mango by Donald Kelly
You can get better at selling, just by thinking about it differently. Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation. As a result, we shy away from it. We think of it as one of those necessary evils that we just have to […]
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8/8/2022 • 14 minutes, 32 seconds
MBA2107 Why You Are Being Ignored + Free Ride Friday
When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets. So many of us blog, vlog, tweet and post, only to get nothing out of it. We pump what we think is great content out into the Internet, and then…nothing. How can you turn this around? What […]
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8/5/2022 • 13 minutes, 29 seconds
MBA2106 Tips for Being Interviewed on a Podcast
It’s one of the most effective ways to grow your following. But how do you pull it off? Here’s the good news: almost every podcast needs guests — lots of ‘em. Most of the time, your average podcast would be thrilled to have someone who knows their area of expertise and can carry a good […]
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8/4/2022 • 12 minutes, 43 seconds
MBA2105 Q&A Wednesday: How much of a raise should I give my employees?
What are your employees worth? What will it take to keep them? It’s a question every founder has to ask themselves, especially once the ball gets rolling. It’s Q&A Wednesday, and we’ve got a listener who’s finally making decent profits — enough to start spreading the wealth to the team that helped make it happen. […]
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8/3/2022 • 12 minutes, 21 seconds
MBA2104 Why You Should Run an AppSumo Deal
If you sell digital products, you need to know about AppSumo. AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business. …in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business. Learn […]
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8/2/2022 • 13 minutes, 39 seconds
MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market
Don’t go for the biggest audience. Go for the right audience. Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty. …and best of all, you do an end-run around the competition. […]
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8/1/2022 • 17 minutes, 23 seconds
MBA2102 How To Reduce Stress In Your Business + Free Ride Friday
Stress is not a sign of a great work ethic. It’s a liability. It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite.  Today, we discuss the effects of excessive […]
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7/29/2022 • 18 minutes, 28 seconds
MBA2101 What Is No-Code Development & Is It Right For Your Business?
You don’t have to be a developer to develop an online business. These days, “no code” business-building is all the rage. With third-party solutions for everything from creating a website to building an online community to designing an app, your average non-engineer can pretty much do anything…within certain limits. But is it smart? There are […]
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7/28/2022 • 14 minutes, 38 seconds
MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur?
In business, can you get respect without being ruthless? Can you command a team without being commanding? Do entrepreneurs need a mean streak to survive — or even a cold one? It’s Q&A Wednesday, and we’ve got a listener with a team that basically walks all over them. For some reason, the employees are not […]
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7/27/2022 • 18 minutes, 9 seconds
MBA2099 How to Make More Revenue With Salutation Offers
Ready to create (and keep) more customers? A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team members who have daily contact with leads and customers to offer what we call “salutation offers.”  …and it worked like a charm. Today, we explain how this tactic is boosting our revenue, […]
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7/26/2022 • 12 minutes, 8 seconds
MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan
In business, anything can happen — including bad things. You have two choices: be prepared, or be blindsided.  Rochelle Clarke is an expert in ensuring business longevity through continuity. She helps businesses plan for the worst, so they can bounce back and keep on keeping on. Think of your business like a car; most of […]
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7/25/2022 • 18 minutes, 19 seconds
MBA2097 Why You Should Start a Services Business + Free Ride Friday
Not sure what kind of business you want to start? There’s a perfect go-to answer. Service-based businesses are uniquely suited to first-time entrepreneurs, solopreneurs, and people with day jobs. Today, we explain why. With a low barrier to entry, limitless growth potential, and more flexibility than any other model, the services game is pitch-perfect for […]
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7/22/2022 • 13 minutes, 27 seconds
MBA2096 5 Ways to Use The Gym to Improve Your Business
Call it the ultimate productivity hack: blurring the line between the office and the gym. There are so many ways to make progress on your To-Do list while you’re on a treadmill or under a barbell. The kind of repetitive exercises most of us use for conditioning are a perfect opportunity to make headway on […]
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7/21/2022 • 12 minutes, 53 seconds
MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do?
We’re not all salespeople. It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to. It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. […]
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7/20/2022 • 12 minutes, 20 seconds
MBA2094 Are You Starting or Running the Wrong Business?
Ever have doubts about the business you’re in? That’s natural. In fact, it’s healthy. But sometimes, we’re scared to ask ourselves if we chose the wrong path — and to answer that question honestly. Today, Omar shares a single guiding principle he’s learned over decades as an entrepreneur, having founded almost a dozen independent businesses. […]
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7/19/2022 • 16 minutes, 50 seconds
MBA2093 Must Read: Thinking, Fast and Slow by Daniel Kahneman
Why do you make the decisions you make? How? It’s a huge question, with huge implications for how you run your business. Today, we dive into Daniel Kahneman’s Thinking, Fast and Slow. This book by economist, psychologist, and nobel laureate Kahneman unpacks the mechanics of decision-making — and how to better optimize it. If that […]
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7/18/2022 • 17 minutes, 1 second
MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday
For entrepreneurs, there’s no way around writing. No matter what you sell, the written word is your primary tool for reaching potential customers. Even if you’re a great speaker or vlogger, writing will still be mostly how you market, sell, and communicate generally — even when you’re writing what you’ll say out loud. So how […]
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7/15/2022 • 13 minutes, 35 seconds
MBA2091 Are You Afraid to Start a Business?
Thinking about starting a business? For how long now? Getting honest with ourselves about our motivations — and our fears — might be the most fundamental step toward becoming an entrepreneur. “Am I afraid to do this?” is the first question you have to answer. And you have to answer it truthfully, for better or […]
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7/14/2022 • 15 minutes, 46 seconds
MBA2090 Q&A Wednesday: How do I mend a business relationship?
Business can get emotional — but you can’t let emotions hurt your business. The ability to navigate strong feelings and prioritize relationships over ego is a must-have skill in entrepreneurship. If networking is key, most of us can’t afford bad blood. It’s Q&A Wednesday, and we’ve got a listener who had a falling out with […]
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7/13/2022 • 17 minutes, 32 seconds
MBA2089 4 Quick Revenue Strategies for Tight Times
Experts agree a recession is on the horizon. Most small businesses will have to keep a closer eye on their budgets, very soon. Which means now is the perfect time to shore up your reserves, and stockpile revenue to weather the coming storm. But how can you get some extra pennies in the piggy bank, […]
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7/12/2022 • 14 minutes, 34 seconds
MBA2088 Must Read: The Coaching Habit by Michael Stanier
What kind of leaders do employees love most? According to this week’s Must-Read, the best leader isn’t someone who commands. It’s someone who coaches their people, unleashes their fullest potential, and trusts them to be their best. The Coaching Habit by Michael Stanier is two things at once: a primer on a coaching-based leadership philosophy, […]
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7/11/2022 • 15 minutes, 3 seconds
MBA2087 5 Online Business Ideas You Can Start Today + Free Ride Friday
Don’t dream about starting a business. Do it! You don’t have to start by quitting your job or borrowing a ton of money. You don’t need the “perfect” product or service idea.  You just need time, and practice. Today, we share 5 low-risk, low-investment businesses you can literally (yes, literally) start today. With minimal time, […]
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7/8/2022 • 14 minutes, 48 seconds
MBA2086 How To Drastically Improve Your SEO on WordPress
The written word is still the biggest key to your website’s traffic. Fortunately, nailing the words you need to rank on search engines is much easier than it used to be — especially if your site is hosted on WordPress. With the tools available now, even non-professional writers can get help making sure their page […]
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7/7/2022 • 15 minutes, 4 seconds
MBA2085 Q&A Wednesday: How Much Should I Charge for Group Coaching?
This isn’t the question you think it is. Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands to make based on your training, and set your price at about a fraction of that. “For just $XXXX, you can be qualified to charge $XXXXXX!”  But what if your […]
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7/6/2022 • 15 minutes, 9 seconds
MBA2084 How To Deal With Free Trial & Refund Abuse
Risk reversal is a must for most products and services. But inevitably, someone tries to turn a fair shake into a ploy for free stuff — at your expense. So how can you prevent someone from using your free trial offer as a way to get…more than a trial? Today, we share all the ways […]
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7/5/2022 • 22 minutes, 16 seconds
MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan
Your customers are out there…somewhere. You just have to give them a path to your door.  The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today’s special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or […]
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7/4/2022 • 21 minutes, 46 seconds
MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday
For a small business trying to build a following, every cent counts.  Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars.  Today, we […]
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7/1/2022 • 19 minutes, 3 seconds
MBA2081 How to Prepare For a Recession
There’s a storm coming. But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover. Today, we discuss how to minimize the damage our impending recession will do to your business. But […]
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6/30/2022 • 15 minutes, 23 seconds
MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed?
It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5? It’s Q&A Wednesday, and we’ve got a listener who’s caught between the safety of a regular paycheck, and the promise of independence.  Their side-hustle is established, but its growth is held back by the demands […]
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6/29/2022 • 16 minutes, 20 seconds
MBA2079 Should You Give Up Equity to Attract Talent?
What’s top talent really worth? Is it worth giving up a piece of your business? Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it’s prudent.  If you can’t afford a salary that’s tempting enough to assemble the best team, it […]
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6/28/2022 • 13 minutes, 7 seconds
MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise
You don’t have to start your own business to run your own business. Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business.  It may not be entirely “yours,” but a franchise is yours enough to provide […]
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6/27/2022 • 24 minutes, 4 seconds
MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday
Got a digital product to sell? Get it on Product Hunt. Product Hunt is a wildly popular, seriously trusted resource where real consumers share their thoughts on everything from apps to websites to tech hardware. If you can make a splash there, you can build a customer base. …but of course, you have to know […]
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6/24/2022 • 14 minutes
MBA2076 Is Selling a Lifetime Deal a Good Idea?
Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later? Like any strategy, offering neverending deals has its strengths and weaknesses.  We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t […]
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6/23/2022 • 12 minutes, 39 seconds
MBA2075 Q&A Wednesday: Why is my sales funnel not working?
There’s a flaw in the “funnel” approach. It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnels can only do so much.  With packaged funnel-building programs and software making big promises, it’s easy to think funnels are more powerful than they really are. Can you really set […]
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6/22/2022 • 16 minutes, 49 seconds
MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing
Cold emailing works — just maybe not the way you think it does. Sending an unsolicited message to a complete stranger is…awkward at best. But ask any successful independent business founder, and you’ll find that it’s almost unavoidable. Creating a stronger network (and a stronger business) means you can’t be afraid to reach out, even […]
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6/21/2022 • 14 minutes, 58 seconds
MBA2073 Must Read: Price for Growth by Jeff Robinson
Are you charging too much? Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit. And frankly, we’re convinced. Jeff Robinson’s book flies further under the radar than it should. […]
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6/20/2022 • 16 minutes, 21 seconds
MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday
If you’re not segmenting, you’re not email marketing. The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table. In fact, the fewer […]
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6/17/2022 • 17 minutes, 53 seconds
MBA2071 How to Discount Your Product While Maximizing Revenue
Can lower prices = more revenue? Sure — but only if you do it right. Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be […]
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6/16/2022 • 13 minutes, 51 seconds
MBA2070 Q&A Wednesday: Any tips on running an in-person event?
The good news: in-person events are a viable option again (finally). The bad news: it’s been a while. Do we still remember how to pull them off? It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — […]
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6/15/2022 • 19 minutes, 8 seconds
MBA2069 Should You Sell Your Online Course on Udemy?
Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students. Sounds like a great place to sell your own course, doesn’t it?  …or is it? There’s never been a better time to sell your expertise and create a revenue […]
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6/14/2022 • 13 minutes, 58 seconds
MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week
Make the “Sunday Blues” yesterday’s news. If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you. Demir Bentley is a renowned productivity expert who’s helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn’t a lack of […]
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6/13/2022 • 29 minutes, 1 second
MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday
Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate? We’ve been there. Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting […]
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6/10/2022 • 12 minutes, 47 seconds
MBA2066 How to Have a Marketing Budget With Zero Dollars
No money in the marketing budget? There’s a way around that. For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results. But what if […]
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6/9/2022 • 11 minutes
MBA2065 Q&A Wednesday: How do I get investors without losing control?
Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up? It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and […]
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6/8/2022 • 12 minutes, 14 seconds
MBA2064 How to Protect Your Business From Hackers
Every business is vulnerable to hackers. It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself. Fortunately, you can do a few (relatively easy) things that make your business […]
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6/7/2022 • 16 minutes, 47 seconds
MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI
Are you ready for your MBA?  First, you need to make sure it’ll be (more than) worth it.  Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it’s crucial to […]
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6/6/2022 • 18 minutes, 39 seconds
MBA2062 How to Price Your Online Course + Free Ride Friday
What’s your online course worth? That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers. So where’s the Goldilocks zone? And how can you find it for your course? If you think our […]
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6/3/2022 • 16 minutes, 31 seconds
MBA2061 Why So Many Creators Are Doing Live Video
If you haven’t embraced video marketing yet, it’s time. For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach. Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey.  Today, we break down exactly […]
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6/2/2022 • 12 minutes, 59 seconds
MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit?
How do you know when you’ve really struck oil? Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario.   So what defines product/market viability, and what metrics can prove it’s there? It’s Q&A Wednesday, and we’ve got […]
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6/1/2022 • 12 minutes, 11 seconds
MBA2059 How Good Does Your Product Need To Be Before Launch?
Don’t let ‘perfect’ be the enemy of ‘launched.’ For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it. In business, it’s better to create an MVP (Minimum Viable Product), and get […]
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5/31/2022 • 14 minutes, 8 seconds
MBA2058 Must Read: Zero to Sold by Arvid Kahl
If you’re building your own business, read this book. In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out. If that sounds ruthlessly practical and to the […]
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5/30/2022 • 16 minutes, 58 seconds
MBA2057 The Cost of Firing an Employee + Free Ride Friday
Saying goodbye isn’t easy — or cheap. At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones.  This is normal, but it should never be done without serious consideration. Before you give someone the ax, it’s imperative to calculate exactly what you’re losing. Even the most sub-par […]
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5/27/2022 • 16 minutes, 22 seconds
MBA2056 How To Present Like a Pro on Live Video
Nervous about going live? Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal presentations with your own team, the camera is calling. Fortunately, Omar has a lot of experience in this department. As someone who’s logged countless hours running webinars, remote meetings, and live courses, Omar’s […]
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5/26/2022 • 16 minutes, 55 seconds
MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do?
Can you break up with your business? What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepreneurship starts to feel like…just work? It’s Q&A Wednesday, and we’ve got a listener who’s had an ecommerce business for a few years — and kinda hates it […]
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5/25/2022 • 15 minutes, 46 seconds
MBA2054 Is Being Liked Important in Business?
Does being nice, funny, or likable even matter? Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together?  The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles […]
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5/24/2022 • 13 minutes, 16 seconds
MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies
How big could your business grow? The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation. Today, we have a lesson from a special guest teacher on how to do exactly that. Whether you’re just […]
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5/23/2022 • 23 minutes, 8 seconds
MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday
Thinking about writing a book? The first question to ask yourself: why? There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle. Setting appropriate intentions and expectations is key to making your book […]
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5/20/2022 • 15 minutes, 55 seconds
MBA2051 How Much Time You Should Dedicate to Your Side Hustle
Starting a business while holding down a 9-to-5?  It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time.  How significant? Well, that’s what this episode is all about. It’s one thing to “start a business.” It’s […]
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5/19/2022 • 18 minutes, 28 seconds
MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter?
Ready to find your crowd on Twitter? Take it slow. Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage. Today, we explore how. It’s Q&A Wednesday, […]
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5/18/2022 • 14 minutes, 21 seconds
MBA2049 How to Improve Your Luck in Business
Luck doesn’t happen by accident. No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control. Fate can’t be controlled, but odds can be raised or lowered.  Today, we share a few key things […]
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5/17/2022 • 17 minutes, 44 seconds
MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia
What do you really need to start and grow a business? Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before. Today’s Must-Read explains how. The Minimalist Entrepreneur is a […]
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5/16/2022 • 13 minutes, 49 seconds
MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday
The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets. But what if freemium isn’t feasible for you? Giving away your product or service is pretty costly, after all (we know — our software platform offers a free […]
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5/13/2022 • 12 minutes, 4 seconds
MBA2046 How I’m Outsourcing My Networking
We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource. Wait, what? How can you outsource building relationships with people? With a little ingenuity, that’s how. From helpful tech to helpful employees, you can develop systems to initiate […]
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5/12/2022 • 14 minutes, 34 seconds
MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone?
You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it. …but you couldn’t code your way out of a wet paper bag. It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: […]
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5/11/2022 • 12 minutes, 36 seconds
MBA2044 My Favorite Video Marketing Tools in 2022
Ready to dive into video marketing? Here’s what you need. Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement.  But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s […]
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5/10/2022 • 16 minutes, 10 seconds
MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales
Don’t just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different. Video has a better chance of being consumed, and scoring you […]
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5/9/2022 • 23 minutes, 21 seconds
MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday
As they say, “the money’s in the list.” But more list does not mean more money. Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses.  If you’re throwing lead magnets around the whole wide Internet, […]
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5/6/2022 • 15 minutes, 53 seconds
MBA2041 Why You Should Open & Close Your Courses
More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off […]
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5/5/2022 • 16 minutes, 35 seconds
MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started?
For a brand-new business, is a VA (virtual assistant) worth it? When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs.  It’s Q&A Wednesday! This listener is only weeks into a new business, and wants […]
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5/4/2022 • 16 minutes, 51 seconds
MBA2039 Can You Grow Your Business With No Paid Ads?
Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it? More importantly, can your business thrive without […]
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5/3/2022 • 13 minutes, 33 seconds
MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business
Are you brave enough to admit it’s time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable. Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business […]
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5/2/2022 • 19 minutes, 5 seconds
MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday
Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way. Today, let Omar’s […]
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4/29/2022 • 15 minutes, 15 seconds
MBA2036 How To Sell Group Coaching
For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable.  Better yet, it’s super-scalable. But how do you get those clients in the first place? To sustain a […]
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4/28/2022 • 13 minutes, 10 seconds
MBA2035 Q&A Wednesday: How much money do I need to start an affiliate travel blog?
Blogging: it’s still one of the best ways to start a business! All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs. It’s Q&A Wednesday, and we’ve got a well-traveled listener […]
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4/27/2022 • 13 minutes, 40 seconds
MBA2034 How To Create a Go To Market Strategy
Never go to market without a strategy. A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace. Today, […]
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4/26/2022 • 17 minutes, 7 seconds
MBA2033 Must Read: Tribe of Mentors by Tim Ferris
It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors.  Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe, Ferriss surveyed successful innovators and game-changers to see how they managed to make waves where others […]
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4/25/2022 • 12 minutes, 10 seconds
MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday
Don’t let holidays sneak up on you! Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations. From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even more complex […]
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4/22/2022 • 13 minutes, 1 second
MBA2031 Why Your Audience Is More Important Than Your Product
There’s (way) more money in people than in products. One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea.  Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, […]
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4/21/2022 • 13 minutes, 24 seconds
MBA2030 Q&A Wednesday: I’ve had no luck with paid ads. Should I just stop wasting my money?
For a startup, paid ads can be a game-changer…or a complete bust. It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it. So how long […]
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4/20/2022 • 13 minutes, 18 seconds
MBA2029 Why You Really Want to Be a Time Billionaire
Redefine your “why.”  Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards.  Spoiler alert: it’s not money. Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific […]
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4/19/2022 • 14 minutes, 34 seconds
MBA2028 Must Read: Free Time by Jenny Blake
What’s the point of starting a business?  Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time. Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of […]
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4/18/2022 • 14 minutes, 52 seconds
MBA2027 Is The Email Newsletter Dead? + Free Ride Friday
How many company newsletter emails do you really read? The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now? Well, that depends on you. Today, […]
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4/15/2022 • 15 minutes, 2 seconds
MBA2026 The 5 Elements of an Impactful Online Course
Creating a course? Listen to this first. Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses.  In other words, we know what makes a good course…and what makes a bad one. Today, […]
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4/14/2022 • 13 minutes, 39 seconds
MBA2025 Q&A Wednesday: Should I offer a money back guarantee?
How risky are money-back guarantees? Can they hurt your business more than they help it? It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for […]
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4/13/2022 • 10 minutes, 42 seconds
MBA2024 Why Too Many Tools Are Bad For Business
When software tools pile up, they’re no longer solving problems — they’re creating one. Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go!  Today, we explore how to give your business a little tool […]
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4/12/2022 • 15 minutes, 52 seconds
MBA2023 Guest Teacher – Caroline Goyder – How To Instantly Be A More Confident Communicator
Stage fright? Get nervous before a big talk, meeting, or pitch? We’ve got you covered. Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of […]
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4/11/2022 • 25 minutes, 25 seconds
MBA2022 Your Only Goal When Starting a Business + Free Ride Friday
Sometimes, the best way to push forward is to simplify. For a new business, a million shiny objects can become distractions disguised as goals. As legitimate as these goals may be, you can’t take your eyes off the most important prize of all — the one that’ll ensure your business’s long-term future. Today, we explore […]
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4/8/2022 • 13 minutes, 59 seconds
MBA2021 The 3 Types of Social Posts That Get The Most Engagement
Looking for traction on social media? Need to work the ol’ algorithms a bit?  We’ve got a strategy for you.  Actually, we’ve got 3 strategies. Today, Omar shares the “3 S’s,” a simple framework for creating social posts specifically to drive engagement. Whether you’re looking for likes, shares, or comments, the 3 S’s have you […]
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4/7/2022 • 11 minutes, 48 seconds
MBA2020 Q&A Wednesday: How do I know if people would want my app?
You have a great idea for an app. That doesn’t mean you have a business. So how can you possibly tell if your idea has legs? It’s Q&A Wednesday, and we’ve got a listener with a banger of an idea for a business app, but who isn’t willing to start throwing money around to develop […]
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4/6/2022 • 13 minutes, 16 seconds
MBA2019 The 80% Delegation Rule That Will Change Your Life
That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplaceable resource: time. As we like to say, time is infinitely more valuable than money.  One of the biggest obstacles to taking time back is insisting on doing […]
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4/5/2022 • 13 minutes, 28 seconds
MBA2018 Must Read: Will by Will Smith and Mark Manson
Forget the Oscars thing for a second. Before the…incident, we planned to review Will, the powerful autobiography Will Smith co-authored with Mark Manson (the guy behind The Subtle Art of Not Giving a F*ck). And we couldn’t be happier we decided to stick with that decision. This book is penetrating, insightful, and valuable — recent […]
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4/4/2022 • 19 minutes, 3 seconds
MBA2017 Does Scarcity Actually Get More Sales? + Free Ride Friday
Act now! As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether. But is it…bull?  Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you […]
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4/1/2022 • 16 minutes, 14 seconds
MBA2016 Why I Am Not on TikTok
TikTok: it’s all the rage. But does it matter to your business? In our case…no. So why don’t we use this powerful platform, where millions of potential customers are engaged?  It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with […]
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3/31/2022 • 12 minutes, 46 seconds
MBA2015 Q&A Wednesday: Should I take a dividend in my business?
Your business is profiting. You’re making a living.  But what’s in store for the long term? It’s Q&A Wednesday, and we’ve got a listener who’s seen what can happen when you only give yourself a paycheck, and nothing more. Even long-standing businesses can fall — and when they do, the founders can walk away with […]
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3/30/2022 • 12 minutes, 35 seconds
MBA2014 How to Demand Higher Prices
Who are these coaches charging thousands — or tens of thousands — for their services? More importantly, who are their clients, and how are they getting them? No matter what kind of service you offer, working your way up to massive rates is the best way to get the biggest ROI. Making more money from […]
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3/29/2022 • 13 minutes, 5 seconds
MBA2013 Guest Teacher – Matt Edmundson – How to Create a Customer-Centric Experience With Toilet Seat Marketing
Are you thinking like a customer? If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. But if you drop the “hacks” and influencer strategies, you can master the fundamentals that create long-term growth. And of course, we have an expert to explain how. Matt Edmundson is an […]
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3/28/2022 • 24 minutes, 44 seconds
MBA2012 Do Engagement Posts Work on Social Media? + Free Ride Friday
If you’ve ever been asked to like, share, or comment, you know what we’re talking about.  But does it work? Business owners constantly ask for engagement on Facebook, Insta, Twitter and the rest. But does this strategy actually pay off? When you’re blatantly asking your audience to help you game social media algorithms, does it […]
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3/25/2022 • 13 minutes, 13 seconds
MBA2011 7 Sales Page Must Haves
Is your sales page…selling? Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, design, and more aren’t right, the job won’t get done. Today, we share 7 specific items — some big, some small — that every sales page needs to nail. The problem […]
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3/24/2022 • 22 minutes, 20 seconds
MBA2010 Q&A Wednesday: Is it time to quit my business?
When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move? As always, it depends. It’s Q&A Wednesday, and one listener is in a pickle. Their decade-old business has done well overall, but over the last year it’s been stuck in a rut. This e-commerce operation […]
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3/23/2022 • 18 minutes, 4 seconds
MBA2009 5 FAQs Page Hacks To Make More Sales
Your FAQs page can do more than just inform — it can boost sales. When you understand how consumers actually use FAQs pages (and it’s not the way you might think), you can see there are serious opportunities for conversions.  Too many businesses neglect their site’s FAQs page, either by not having one, or simply…answering […]
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3/22/2022 • 15 minutes, 5 seconds
MBA2008 Guest Teacher – Jarod Latch – How to Ensure That Creativity Works During Challenging Times
You can do better than just survival. When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting through it.”  But you’d be shortchanging your business, and cheating your team out of their full potential. There are ways to ensure that there’s always time and space […]
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3/21/2022 • 20 minutes, 48 seconds
MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday
Inflation starting to sting yet? Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situation will improve significantly, at least not anytime soon. So what’s an independent business owner to do? At some point, rising inflation will start to eat away at your profit margins. […]
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3/18/2022 • 14 minutes, 33 seconds
MBA2006 How To Make Your First Dollar
“Start small” should be the mantra every new and aspiring entrepreneur lives by.  …and when we say “small,” we mean small. Before you try to tackle any huge or long-term business goals, it’s crucial to start developing the skill of producing something valuable, and selling it for a profit.  It’s exactly like lifting weights — […]
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3/17/2022 • 14 minutes, 18 seconds
MBA2005 Q&A Wednesday: Do I need a .com for my website?
Is a  dot-com better than a dot-co or dot-anything else? The right .com domain name — as in the one that best matches your brand name — can be hard to come by. But with so many other options, what’s the big deal about .coms anyway? It’s Q&A Wednesday, and we’ve got a listener with […]
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3/16/2022 • 13 minutes, 8 seconds
MBA2004 How To Use Twitter to Build a Better Product
When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development. Why? Because people love to complain, especially on social media.  And when they complain about certain challenges — and certain products — you get free insight into how your business can solve the problems no one else is […]
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3/15/2022 • 14 minutes, 31 seconds
MBA2003 Must Read: Your Next Five Moves by Patrick Bet-David
Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results. Whatever the case, the question is the same: what’s your next move? For an answer (well, 5 answers actually), we turn to Patrick Bet-David’s Your Next Five Moves, an eye-opening business strategy book that takes a unique approach to […]
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3/14/2022 • 13 minutes, 22 seconds
MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday
Everything starts in your mind. Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Does the above seem like that kind of advice? Often, the problem isn’t with the advice. It’s that we’re not really putting it into practice. Today, Omar shares what might […]
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3/11/2022 • 16 minutes, 43 seconds
MBA2001 How We Launched Our Online Community
A company with a great product has every chance of success. But a company with a great community has even more potential. Recently, we launched a new online space for users of our online teaching and marketing platform, WebinarNinja. We wanted to bring our incredible collection of teachers, coaches, marketers and more together to network, […]
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3/10/2022 • 17 minutes, 6 seconds
MBA2000 What I Learned After 2,000 Podcast Episodes
Somehow, this is our 2000th episode! But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show would catch on. So how’d we pull it off? Today, Omar shares the most important lessons from 8 years in front of the mic! The truth is, we didn’t always […]
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3/9/2022 • 20 minutes, 20 seconds
MBA1999 Why Content Products Are So Easy to Sell
Dreaming of entrepreneurship, but not sure what kind of business to get into? That’s an easy one: start by producing and selling content.  Today, Omar explains why the content model is the best way to get your entrepreneurial career off the ground. No supply costs, no previous experience necessary…no-brainer! All you need to get started […]
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3/8/2022 • 13 minutes
MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
What’s a customer worth — exactly? Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire. In other words, your overall success is the difference between your customers’ […]
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3/7/2022 • 18 minutes, 18 seconds
MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday
Nervous about your next (or first) webinar? Don’t be! Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all those worst-case-scenarios out of your head and into an SOP (Standard Operating Procedure).  Then, you can just execute. Today, we share a simple (and downloadable) checklist […]
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3/4/2022 • 15 minutes, 28 seconds
MBA1996 How Long Does It Take To Be a Successful Entrepreneur?
Almost no one “makes it” overnight.  If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most common (and important): when can I expect success? In a world without crystal balls, there’s no 1,000% answer. But there are rational timelines, and effective ways to map them out. Good […]
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3/3/2022 • 17 minutes, 22 seconds
MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts?
If cutting prices is your go-to sales move, you’re in for trouble. It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more!  Discounting is a strategy of last resort. It has a rapidly approaching point of […]
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3/2/2022 • 14 minutes, 18 seconds
MBA1994 How to Never Let a Crisis Go to Waste
Not every crisis is avoidable. But almost all have a silver lining. Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.” That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost […]
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3/1/2022 • 14 minutes, 6 seconds
MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur
Yes — your team’s wellness is your responsibility. As a business leader, you have to take an active role in ensuring that your team is positioned to do their best work. That means taking steps to promote physical, mental, and emotional well-being.  If you don’t, employees and their work will suffer. It’s a simple equation: […]
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2/28/2022 • 19 minutes, 7 seconds
MBA1992 How To Know You Are Getting Better + Free Ride Friday
Long-term goals can be tough to track.  Whatever you’re trying to achieve in life or business, the bigger goals have to be broken down — and progress towards them made visible. Or in other words, measurable. Today, Omar shares one way to see if your needles are actually moving. You’ve heard of the technique before […]
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2/25/2022 • 14 minutes, 50 seconds
MBA1991 What Makes a Great Super Bowl Ad?
What can you learn from Superbowl ads? Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means they want the absolute best ROI per second.  Therefore, Superbowl ads are the prime example of how to get the most out of even the tiniest moments of consumers’ attention. […]
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2/24/2022 • 13 minutes, 1 second
MBA1990 Q&A Wednesday: How best can I monetize my blog?
It’s a great feeling: earning real traffic on the strength of your content. Now, it’s time to cash in. It’s Q&A Wednesday, and we’re helping one listener figure out how to leverage their hard-earned blog following to generate some well-deserved income. After writing extensively about tech products without taking a dime, they’ve finally got enough […]
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2/23/2022 • 14 minutes, 32 seconds
MBA1989 How Your Job Can Help You Grow Your Business
Don’t think of your day job as an obstacle to starting your own business. Think of it as a stepping stone. Depending on the specifics, you can use your 9-to-5 to gain exactly the experience you’ll need as an entrepreneur. Today, Omar shares how his experience as a longtime teacher was valuable preparation for full-time […]
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We study the psychology of finance. We study the psychology of relationships? But why don’t we study the psychology of both? One of the best thought leaders in personal finance joins us again for another extended interview: Ramit Sethi, author of the best-selling I Will Teach You to Be Rich and founder of the finance-education […]
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2/21/2022 • 1 hour, 6 minutes, 32 seconds
MBA1987 Best Business Models for Solopreneurs + Free Ride Friday
Ready to rock on your own? If you want the freedom of entrepreneurship, but don’t see yourself running a team — for now —  there are lots of ways to generate income all by your lonesome. Today, we discuss which business models work best for the solopreneur, and help you decide which path is suited […]
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2/18/2022 • 16 minutes, 7 seconds
MBA1986 How To Break Through a Revenue Plateau
Are you bringing in the same amount of money as last year? …and the year before that? If you’re spinning your wheels on revenue, it’s time to try something new. But what? Today, we explain how breaking out of a revenue rut is less complicated than you might think. It doesn’t take sophisticated marketing or […]
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2/17/2022 • 15 minutes, 20 seconds
MBA1985 Q&A Wednesday: How do I connect with more positive people?
One of our favorite insights comes from Jim Rohn, who said that everyone is the average of the 5 people they spend the most time with. That’s perhaps even more true for entrepreneurs. Starting your own business takes a certain kind of personality. It’s a very different approach to life, one that works best if […]
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2/16/2022 • 15 minutes
MBA1984 The Fire Yourself Experiment
It’s time for you to let you go. Seriously — there’s incredible value in learning how to step back from your own business.  Why? Maybe you’ll want to sell one day. Maybe you’ll want a less hands-on role. Maybe you’ll take a month (or 6) off!  …or maybe, you’ll want to make your income 100% […]
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2/15/2022 • 14 minutes, 35 seconds
MBA1983 Must Read: The Richest Man in Babylon By George S. Clason
Can fiction offer practical business advice? It sure can. That’s what Omar discovered when he (finally) read George S. Clason’s The Richest Man in Babylon, a tale set thousands of years ago with made-up characters sharing lessons about life, business, and wealth. This powerful book offers 7 principles, or “cures” to poverty, that are just […]
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2/14/2022 • 20 minutes, 29 seconds
MBA1982 The Most Reliable Way To Become Wealthy + Free Ride Friday
More research and preparation went into this episode than any we’ve done before. It’s that important. Break out the notepad, and get ready to learn what is inarguably, logically the single best way to become wealthy. It’s not about inventing a magic product, or manipulating the system in some way.  It’s about a slow, steady, […]
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2/11/2022 • 14 minutes, 52 seconds
MBA1981 Personal Finance Tips For Business Owners
Personal finance is different for entrepreneurs. For the conventionally employed, so many expenses and lifestyle choices are dictated by the job. But for independent business owners, the equation is much more flexible. Unfortunately, not every entrepreneur takes advantage of that fact. Today, Omar offers advice from his own experience on how to do better financially […]
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2/10/2022 • 13 minutes, 53 seconds
MBA1980 Q&A Wednesday: I got offered a promotion a month before I was going to start my business. What should I do?
It’s a great problem to have: being forced to choose between good, steady pay and the opportunity to start your own business. …but it’s a problem nonetheless. It’s Q&A Wednesday, and one of our listeners is in a big ol’ success pickle! They put over a year into building their own business on the side, […]
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2/9/2022 • 18 minutes, 15 seconds
MBA1979 How to Be in the Software Business Without a Software
There’s money to be made in the software game — even if you couldn’t code your way out of a wet paper bag. Entrepreneurs looking to make online income (even the “passive” kind, insofar as that exists) can’t do better than SaaS products. There’s no inventory, no shipping, and lots of recurring revenue month after […]
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2/8/2022 • 13 minutes, 58 seconds
MBA1978 Must Read: Don’t Sweat the Small Stuff by Richard Carlson
Whatever you’re worried about, it’s probably not that big of a deal. That can be hard to hear. It can be hard to acknowledge. But it’s also very, very true. Today, we review a classic: Don’t Sweat the Small Stuff by Richard Carlson. Omar first read this book 17 years ago, well before he became […]
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2/7/2022 • 13 minutes, 28 seconds
MBA1977 Are You The Bottleneck in Your Business? + Free Ride Friday
Are you holding your business back? It’s a classic problem for solopreneurs and small businesses. The founder is used to personally taking care of everything; but when the business gains traction, there are more decisions than anyone can handle alone.  As a result, the work backs up behind one person, whose inability to let other […]
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2/4/2022 • 15 minutes, 12 seconds
MBA1976 Should You Have an Online Community for Your Customers?
The online community: is it just a gimmick, or an important part of a modern business approach? Whether it’s a Facebook group, a Slack channel, Discord, or something else, giving your customers a place to hang out together can have its advantages.  But of course, someone has to devote the time and effort necessary to […]
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2/3/2022 • 12 minutes, 50 seconds
MBA1975 Q&A Wednesday: Do I need to reply to all my comments on social and YouTube?
Engagement is crucial. But how much engagement can you handle? It’s Q&A Wednesday, and we’ve got a listener with a problem that most creators would be happy to have. Their social feeds and YouTube channel are brimming with comments! The problem: do all these comments need replies? You have to engage, but it’s impossible to […]
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2/2/2022 • 13 minutes, 20 seconds
MBA1974 How to Keep Your Valuable Employees
The ‘Great Resignation’ set a lot of talent loose. The options for all kinds of workers are better than ever, and opportunities for better employment abound. So why should your team stick with you? It’s a question every business owner should ask, especially now. Today, we share how we maintain a solid relationship with all […]
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2/1/2022 • 12 minutes, 33 seconds
MBA1973 Guest Teacher – Kerrie Otto de Grancy & Marie Louise – How to Evolve Yourself Consciously to Evolve Your Business
If you’re not well, your business can’t be.  There’s nothing woo-woo about it. Keeping your mind, body, and energy in good shape is key to making the best decisions, being productive, and making entrepreneurship a healthy pursuit.  But of course, that’s easier said than done for busy founders.  Kerrie Otto de Grancy & Marie Louise […]
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1/31/2022 • 28 minutes, 7 seconds
MBA1972 Should You Offer Your Product in an App Store + Free Ride Friday
So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play store, etc?  What do you have to gain? What do you have to lose?  Today, we run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for independent […]
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1/28/2022 • 13 minutes, 56 seconds
MBA1971 How To Ensure You Become a Better Business Owner in 2022
If you’re not growing, you’re dying. That’s just as true for a business founder as it is for the business itself. If you’re not improving your ability to run a business, your business can stagnate. In other words, you can never stop upping your game. But how do you go about that? What can you […]
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1/27/2022 • 17 minutes, 7 seconds
MBA1970 Q&A Wednesday: How do I handle health insurance for my global remote team?
Some countries cover their citizens’ healthcare needs. Some cover a portion. In others, employers are the only real source of coverage. So if you’re hiring globally, what the heck kind of health plan do you even offer? It’s Q&A Wednesday, and one of our listeners is building a borderless distributed team. How can they possibly […]
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1/26/2022 • 14 minutes, 30 seconds
MBA1969 Do You Need To Hire A Full Time Website Manager?
As we like to say, your website is your biz. Even if you have a physical store or office, your site can make or break your whole operation.  But of course, every website needs regular maintenance, updates, and protection from cyber-threats in order to run properly. Is that the kind of thing you can do […]
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1/25/2022 • 15 minutes, 5 seconds
MBA1968 Guest Teacher – Jessica Norwood – How to overcome adversity as an entrepreneur
It’s been quite a year for adversity. From a global pandemic and its effects on hiring and supply chains, to a drastic reckoning with structural inequality, times got tough. But as any successful entrepreneur will tell you, navigating adversity is the one skill that everyone in every business needs. So how can you dig deep […]
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1/24/2022 • 19 minutes, 51 seconds
MBA1967 How to Increase Profits With Lower Prices + Free Ride Friday
Let’s be clear: we almost never recommend lower prices. In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue.  Often, but not always. Today, we explain how lower prices can be a powerful tool — when applied correctly. There […]
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1/21/2022 • 13 minutes, 3 seconds
MBA1966 Does Having an Office Space Make Sense in 2022?
So..are we ever going back to work?  More importantly, should we? Not ‘work’ as in doing work, of course. We mean going back to the physical, brick & mortar office space that used to be a requirement for any business, big or small. The key phrase is “used to be.” Office space is expensive, especially […]
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1/20/2022 • 13 minutes, 44 seconds
MBA1965 Q&A Wednesday: How do I fire my brother?
Well this is awkward. However, it’s not that uncommon. Hiring family members who just don’t work out is a thing that happens. In fact, it even happened to Omar!  It’s Q&A Wednesday, and it also happened to one of our listeners. Six months into a new position, and one business founder’s brother just isn’t up […]
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1/19/2022 • 15 minutes, 53 seconds
MBA1964 Top 5 Website Mistakes
What’s the difference between a website that works, and one that doesn’t? When we say ‘works,’ we mean the site’s ability to reach an audience, generate leads and sales, and represent your brand. In our experience, most ineffective sites are suffering from one or more of 5 specific mistakes. These common no-no’s are like cinderblocks […]
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1/18/2022 • 17 minutes, 55 seconds
MBA1963 Guest Teacher – Joe DiChiara – How to set up and manage a business’ finances
We’re not all great with numbers. And we don’t all know the rules. If you’re thinking of starting a business, but not sure how to do the whole financial management thing, you’re not alone.  That’s why we brought an expert in for advice. Joe DiChiara is a rare combination: successful independent entrepreneur and CPA (Certified […]
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1/17/2022 • 21 minutes, 31 seconds
MBA1962 When & How to Hire for Marketing + Free Ride Friday
Get started marketing! Too many new entrepreneurs skip this part, or make it a low priority. While it’s natural to focus on developing your product, marketing is where you can get an incredible return on every cent you invest. In other words, marketing is just as important to building your business as the product is!  […]
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1/14/2022 • 17 minutes, 5 seconds
MBA1961 The Hardest Part of Business
Can you handle business? If you’re thinking about starting one, you might wonder what pitfalls or obstacles are the toughest.  Entrepreneurship is challenging in a thousand different ways, but which way is…the scariest? Today, we narrow it down to one. There’s one thing about business that will hurt the most, take the most out of […]
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1/13/2022 • 17 minutes, 14 seconds
MBA1960 Q&A Wednesday: My first 3 businesses failed. Is business right for me?
Fact: entrepreneurship is not for everyone. The truth is that not everyone is right for independent business. Some people thrive more, contribute more, and live more happily by working a conventional job.  But how do you know which category you fall into? It’s Q&A Wednesday, and we’ve got a listener with several business failures under […]
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1/12/2022 • 14 minutes, 51 seconds
MBA1959 Why You and Your Team Need Pressure
We’ve all heard sayings about the value of pressure.  Pressure drives us; it “creates diamonds,” or so we’re told. But is it true?  Yes! Today, we explain why you should seek pressure — because otherwise, you won’t know what your team is really capable of.  A simple fact of human nature is that we respond […]
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1/11/2022 • 13 minutes, 18 seconds
MBA1958 Must Read: The Ultimate Jim Rohn Library by Jim Rohn
Get ready for a (seriously) life-changing book. The Ultimate Jim Rohn Library is a collection of lectures and lessons from the one and only — you guessed it — Jim Rohn. The O.G. of self-help and personal development, Rohn taught and inspired countless individuals to be their best selves. Now, the best of his life’s […]
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1/10/2022 • 12 minutes, 52 seconds
MBA1957 Why 2022 Is The Year To Hire Great Talent + Free Ride Friday
Everybody quit. So where will they work now? The ‘Great Resignation’ is real — countless professionals left unfulfilling jobs in 2021. Startups and other small companies are uniquely positioned to benefit from this once-in-generation trend. Today, we explain how. With so much talent on the table, there’s never been a better time to recruit. You […]
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1/7/2022 • 17 minutes, 11 seconds
MBA1956 3 Email Campaigns to Boost Your Sales
How ‘bout a sales boost to kick off the year? It’s the perfect time to warm up your list, nurture leads, and get a first-quarter sales bump! Today, we share 3 email campaigns that can do all that and more. No matter what you’re selling, these 3 campaign types can do the trick. All you […]
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1/6/2022 • 19 minutes, 5 seconds
MBA1955 Q&A Wednesday: I’m terrified of public speaking. How can I get better?
Public speaking is impossible to avoid. That’s just as true for introverts as everyone else. But if speaking doesn’t come naturally, you don’t have a disadvantage. You simply have an obstacle to overcome! Today, we show you how. It’s Q&A Wednesday, and we’ve got a side-hustling listener with a pretty significant problem: public speaking terrifies […]
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1/5/2022 • 22 minutes, 17 seconds
MBA1954 How to Plan & Execute Your Q1 Goals
How you start the year is a huge factor in how you’ll end it. 2022 is here, and you want to give your business the best chance of success. In our experience, that means hitting the first quarter hard.  By putting some extra oomph in up front, you can generate the kind of momentum that’ll […]
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1/4/2022 • 16 minutes, 55 seconds
MBA1953 Guest Teacher – Akbar Sheikh – How To Build a 7-Figure Online Business with Giving
The more you give, the more you’ll get. That’s the core philosophy of Akbar Sheikh, a wildly successful entrepreneur in the coaching space. He’s here to rewire your approach to success with a system that turns generosity into growth. Get your notepad ready! With Akbar’s 7-step system, you can take what’s uniquely valuable about you, […]
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1/3/2022 • 21 minutes, 4 seconds
MBA1952 How to Sell Your Online Course in 2022 + Free Ride Friday
You have something to teach. So how do you find your students? Online courses are the most valuable informational products you can sell. But if you’re not getting the traffic or conversions you need to fill the “classroom,” all the knowledge and experience in the world won’t make your business profitable. Today, we show you […]
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12/31/2021 • 21 minutes, 34 seconds
MBA1951 How Much Should You Spend on Paid Marketing?
Paid ads can suck the money out of your business, quickly. But you should still use them. Today, we discuss how to walk the tightrope between spending too much and spending too little on paid marketing and advertising campaigns. The fact is, if you don’t know what you’re doing, you can quickly run out of […]
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12/30/2021 • 15 minutes, 51 seconds
MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market?
When you niche down, how far down should you go? It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is. There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t […]
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12/29/2021 • 12 minutes, 7 seconds
MBA1949 Will Free Content Still Work in 2022?
Is Content still King? Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of a new era in marketing. Has anything changed? If so, what? It’s time to update our outlook. Today, we discuss what trends are changing content marketing — specifically, what types […]
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12/28/2021 • 15 minutes, 32 seconds
MBA1948 Guest Teacher – Jason Byer – How To Attract More Customers with a Strong Brand
Welcome to Branding 101. A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo. Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully […]
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12/27/2021 • 19 minutes, 30 seconds
MBA1947 When to Secure Funding for Your Business + Free Ride Friday
Rule #1: your idea alone won’t get you funding. Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting outside funding takes strategy.  In particular, the timing of your pitch matters almost as much as the content.  When you ask for money is just as important as […]
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12/24/2021 • 15 minutes, 33 seconds
MBA1946 The 5 Biggest Lessons I Learned In 2021
…and you thought 2020 was weird. It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this particular trip around the sun. 2021 brought new challenges — some of them pretty tough. But every challenge comes with a prize: the wisdom you earn by navigating […]
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12/23/2021 • 20 minutes, 15 seconds
MBA1945 Q&A Wednesday: How do I stop myself from working 24/7
It’s a classic founder’s problem: the belief that more work is always better.  It’s not. It’s Q&A Wednesday, and we’ve got a listener who just can’t turn themselves off. In fact, they work so hard for so long that they often fall ill, and only get real rest when disease forces them to. It’s clear […]
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12/22/2021 • 20 minutes, 54 seconds
MBA1944 How To Make Real Connections at Live Events
In business, connections are everything. That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other networking events.  But how do you make sure they’re worth it? You spend time and money getting to in-person events, and you need to leave with an ROI. It’s not […]
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12/21/2021 • 15 minutes, 2 seconds
MBA1943 Guest Teacher – Mikil Taylor – How to Support a First-Time Manager
You need your managers. But they need you too. That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote employees from within, rather than seek more experienced outsiders. But you have to make sure your newly-minted manager has the guidance they need to succeed. Today, an expert stops by to […]
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12/20/2021 • 18 minutes, 49 seconds
MBA1942 What to Ask in an Interview To Find The Best Hires + Free Ride Friday
You don’t just want the right skills. You want the right people.  In fact, the latter might be even more important than the former. But how can you tell who someone really is from one or two interviews? How can you get an accurate sense of their reliability, creativity, and ability to problem-solve? Today, we […]
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12/17/2021 • 18 minutes, 4 seconds
MBA1941 Are You Spending Enough Time on Making Revenue?
Profit: it’s the only way a small business can survive. One of the reasons so many new businesses don’t survive is because new entrepreneurs don’t focus on it enough. Sounds weird, right? Making money should be an obvious priority. But it might be too obvious — so obvious we forget all about it. In this […]
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12/16/2021 • 15 minutes, 2 seconds
MBA1940 Q&A Wednesday: How to Approach Partnerships With No Evidence of Success
When you have no reputation, why should anyone trust you? It’s the age-old challenge for a brand-new business. And it’s especially problematic for one of our listeners.  It’s Q&A Wednesday, and this listener has a business that depends heavily on partnerships with other companies. Unfortunately, this fledgling business has no track record they can use […]
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12/15/2021 • 17 minutes, 44 seconds
MBA1939 The Cost of Updating Our Branding & Logo
Ready to freshen up your company’s look? We just did. Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else. Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was […]
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12/14/2021 • 11 minutes, 18 seconds
MBA1938 Must Read: Demand-Side Sales 101 by Bob Moesta
We’ve all heard about the “buyer’s journey.” But what does it really look like? Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while. This book completely realigned our concept of selling. It’s […]
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12/13/2021 • 16 minutes, 11 seconds
MBA1937 How to Spend More Time On What Matters + Free Ride Friday
You want to make money. But you can’t make time. If you’re not careful, the million little things that come with running a business can suck your hours, days, and weeks away — a few minutes at a time. We often feel comfortable getting sucked into day-to-day work that takes up time, but doesn’t necessarily […]
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12/10/2021 • 15 minutes, 59 seconds
MBA1936 Why We Raised Prices
Have you raised prices lately? We just did, and it was no easy decision. We revamped all plans and upped the prices for our webinar software, WebinarNinja. It was scary. It was anxious. It involved months of thorough research and consultation.  …and we should’ve done it a long time ago. Today, we explain exactly what […]
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12/9/2021 • 16 minutes, 20 seconds
MBA1935 Q&A Wednesday: How do I know if my idea will work?
It’s the first, biggest question every aspiring entrepreneur asks: “Will this work?” No one has a crystal ball, and no one can say with 100% certainty whether a new business will succeed or fail.  But there are ways to get an accurate sense of whether your idea has a reasonable chance of success.  It’s Q&A […]
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12/8/2021 • 13 minutes, 24 seconds
MBA1934 Why Playing It Safe Can Be Risky
Some say “if it ain’t broke, don’t fix it.”  But something doesn’t have to be broken to be improved — or left behind. Every time you’re scared to change something about your business, think of this episode! Too much risk aversion can have the same effect (or worse) as excess risk. Today, we explore how […]
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12/7/2021 • 12 minutes, 32 seconds
MBA1933 Guest Teacher – David Ibarra – How to Utilize the Brain Model
You have more control over your mind — and therefore your performance — than you think. If you’re not sure what’s holding you back from certain goals in business or life, it might just be your mind. And according to today’s guest teacher, there’s something you can do about it.  David Ibarra is a business […]
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12/6/2021 • 19 minutes, 41 seconds
MBA1932 How To Make Revenue Past The Holidays + Free Ride Friday
The new year can bring more than one kind of hangover. So many businesses see a huge bump in sales around the holidays, only to suffer a serious dry spell right after. In some cases, the post-holiday drought can almost cancel out the gains that preceded it.  The worst part? For many businesses, it doesn’t […]
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12/3/2021 • 14 minutes, 36 seconds
MBA1931 Why We Launched a Free Plan
We’re making a huge change to our business — and you’re invited to witness. As many listeners know, we run a SaaS business. Our webinar software has been on the market since 2014, and growing steadily. This week, we’re taking a big leap: ditching our free trial, and moving to a completely free plan with […]
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12/2/2021 • 13 minutes, 51 seconds
MBA1930 Q&A Wednesday: How do I tell my spouse I want to start a business?
Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client […]
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12/1/2021 • 14 minutes, 5 seconds
MBA1929 What Does Facebook’s Metaverse Mean For Your Business?
What is Facebook about to do? Everyone’s talking about Meta and the Metaverse, but not everyone knows exactly what they’re talking about. Part rebrand, part new platform, part complete overhaul of the entire Internet — whatever it is, it’s potentially huge. Today, we clear up the confusion. More importantly, we’ll discuss what potential opportunities and/or […]
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11/30/2021 • 17 minutes, 19 seconds
MBA1928 Guest Teacher – Tanessa Shears – How to Eliminate Brain Fog for More Productivity, Energy, and Growth in Your Business
Your brain is your most important tool. And tools need maintenance. Taking care of your mental and emotional well-being is not indulgence — it’s business. Investing time and effort into brain health is what a responsible leader does. But sometimes, we need a little guidance.  That’s where Tanessa Shears comes in. Tanessa is a biohacking […]
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Need a boost to get through tough times, or just meet a short-term goal? We’ve got you covered. Today, we share 5 specific ways you can inject some black ink into the ol’ profit and loss sheet — quickly, and at very little cost. These are all tactics we’ve used in our businesses, which you […]
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11/26/2021 • 17 minutes, 21 seconds
MBA1926 Why We Stopped Doing Black Friday
Sometimes, you have to go the other way. Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business. Not to mention, it has some serious drawbacks. Today, we […]
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11/25/2021 • 12 minutes, 50 seconds
MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in?
Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone.  None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team […]
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11/24/2021 • 14 minutes, 30 seconds
MBA1924 Selling Your Product or Service on Groupon
How do you get on Groupon? More importantly…should you? Groupon has a thriving business with a massive global reach. The only problem for you? Their revenue comes from drastically reducing yours. Groupon became a household name by selling vastly discounted products and services from companies who partner with them. But of course, there’s a huge […]
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11/23/2021 • 14 minutes, 45 seconds
MBA1923 Extended Interview: Amir Salihefendic – Building a 25 Million User Business
How can you build what you really want to build?  Do you have the courage to put your vision ahead of metrics? The work ethic to give it your all? The flexibility to figure out what works for your company, even if it’s a little different? If that sounds like you, you’ll probably love Amir […]
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11/22/2021 • 56 minutes, 38 seconds
MBA1922 A Different Way to Charge for Services + Free Ride Friday
Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client […]
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11/19/2021 • 12 minutes, 45 seconds
MBA1921 How to Easily Write a Valuable Blog Post
Tired of staring at that blank word doc? Writing can be hard. It can be intimidating. But you’ve got knowledge to share, and potential customers to bring to your website. So how can you pump out great content, reliably?  All you need is a system. Today, we show you how to get the good stuff […]
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11/18/2021 • 15 minutes, 43 seconds
MBA1920 Q&A Wednesday: Do I Need to Offer Free Shipping?
It’s an age-old e-commerce debate: should you offer free shipping? There is a firm answer, but it’s not as simple as ‘yes’ or ‘no.’ Like so many things in business, it depends. It’s Q&A Wednesday, and we’re helping one listener decide whether to ship their high-end iPhone accessories at their own expense, or make the […]
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11/17/2021 • 14 minutes, 53 seconds
MBA1919 What Metrics Should You Track in Your Business?
Is your business healthy? How do you know? For a small business, it can be hard to tell which metrics really matter. You can lose yourself down endless rabbit holes of analytics — without really gaining any useful insight. And as your business grows, the complexity of data grows too.  Maybe the most useful question […]
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11/16/2021 • 13 minutes, 53 seconds
MBA1918 Must Read: How to Win at the Sport of Business by Mark Cuban
Why do some entrepreneurs win, while others…just don’t? If you ask reality TV star and Dallas Mavericks owner Mark Cuban, the short answer is hustle — even though so many other factors are outside your control. Today, we review Cuban’s book, How to Win at the Sport of Business. Packed with actionable, down-to-Earth advice, this […]
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11/15/2021 • 16 minutes, 3 seconds
MBA1917 How to Improve Any Aspect Of Your Business + Free Ride Friday
What is your business worst at? No one can be the best at everything. But to survive and thrive in business, we have to make a conscious effort to address our weak points. Whether it’s marketing, sales, support, or any other aspect of your business, you can always improve. Today, we explain how. With a […]
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11/12/2021 • 16 minutes, 41 seconds
MBA1916 The Great Resignation and What It Means for Your Business
Workers have more options — which means small businesses have more opportunities. If the COVID-19 pandemic has a silver lining, it’s the “Great Resignation.” Across the globe, people are quitting jobs that aren’t fulfilling, challenging, or lucrative enough. Part of that has to do with an expanded social safety net, but there’s more to it […]
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11/11/2021 • 14 minutes, 45 seconds
MBA1915 Q&A Wednesday: I’ve lost thousands on paid ads and can’t get new customers. Can you help?
Paid advertising can supercharge your growth — or just drain your budget. It’s Q&A Wednesday, and one of our listeners has a problem. They’ve spent $20k on paid advertising, and gotten squat as a result. Facebook, Insta, YouTube, and more have produced nothing in terms of conversions, despite their dumping a used car’s worth of […]
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11/10/2021 • 18 minutes, 52 seconds
MBA1914 What Are NFTs?
You wouldn’t pay millions of dollars for a screenshot of the Mona Lisa from Google Images. But the original hanging in the Louvre is priceless, because there’s only one of those. Now apply that logic to digital files, and you can understand NFTs. Yes, people are spending millions of dollars for images of things you […]
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11/9/2021 • 14 minutes, 56 seconds
MBA1913 Extended Interview: Dorie Clark – How to Play The Long Game in Business
She’s the best-selling author, thought leader, and all-around veteran of entrepreneurship whose advice helps and inspires millions.  The one and only Dorie Clark is here to share some business wisdom! In this extended interview, Omar sits down with Dorie to discuss long-term strategic thinking, and Dorie’s new book on the topic: The Long Game: How […]
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11/8/2021 • 52 minutes, 53 seconds
MBA1912 How to Name a Product + Free Ride Friday
Marketing starts with a name. Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing. After all, there’s no word-of-mouth without the right word. Today, we share a few “rules” […]
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11/5/2021 • 12 minutes, 26 seconds
MBA1911 Should You Advertise With Quora?
Can you find customers on Quora? It’s one of the top Q&A-based sites, right up there with Reddit. Quora pages often rank high in search engine results for certain topics, which begs the question: should your business have a presence there?  Quora allows you to post sponsored answers to questions in your niche. It’s also […]
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11/4/2021 • 14 minutes, 7 seconds
MBA1910 Q&A Wednesday: How do I ask friends & family to invest in my business?
It’s a $100 MBA Show first — Omar refuses to answer a listener’s question! You read that right. It’s Q&A Wednesday, but our intrepid host has finally found a question he just can’t bring himself to tackle. It’s not because he doesn’t know the answer. Rather, it’s because the question itself begs an even better […]
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11/3/2021 • 15 minutes, 32 seconds
MBA1909 How to Implement Price Anchoring in Your Business
What’s price anchoring?  We’re so glad you asked. You’re probably doing it already — but maybe not as effectively as you could be. It’s an old-school sales move that can work for any business. It uses basic psychology to make the best case for buying your product or service.  And best of all, it’s pretty […]
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11/2/2021 • 14 minutes, 20 seconds
MBA1908 Guest Teacher – James Knull – How To Earn Passive Income In Real Estate
Not in the real estate game? Maybe you should be. Real estate isn’t just for realtors, or full-time home-flippers. It’s a smart place to send cash you’ve earmarked for reinvestment. ‘Reinvestment’ can mean many things — including moves that don’t put cash directly into your business, but create overall stability. So how can you get […]
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11/1/2021 • 19 minutes, 6 seconds
MBA1907 Why Most Businesses Fail + Free Ride Friday
The odds of success are low. It’s a little uncomfortable to admit, but it’s too true to ignore. According to a recent study, about 80% of businesses fail within the first 2 years.  Which begs the question: why? Today, we share what kills most new businesses. Having started businesses that crashed and burned before we […]
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10/29/2021 • 18 minutes, 11 seconds
MBA1906 How To Scale Your Freelance Business With Zero Cost
It’s one of the best ways to become an entrepreneur: start with a side hustle. But how do you turn a side gig into the real thing?  How do you scale up and achieve “escape velocity” when you’ve only got so much time and money?  You do it the same way we did! Today, Omar […]
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10/28/2021 • 12 minutes, 26 seconds
MBA1905 Q&A Wednesday: How do I not second guess myself and make a decision?
Decisions can be like quicksand. If you’re not careful, you can get stuck in a place where the more you do, the more trapped you become. It’s Q&A Wednesday, and one of our listeners has a classic problem: they’re a big-time second guesser, never quite comfortable with their own decisions —  even long after the […]
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10/27/2021 • 17 minutes, 59 seconds
MBA1904 How to Stop Comparing Yourself To Others
It’s one of the most tempting mistakes you can make: measuring yourself by someone else’s ruler. Or more accurately, measuring yourself by what you think other people are achieving. It wastes time and energy. It throws off your confidence and creativity. Through self-imposed feelings of inadequacy, FOMO, and simply falling for the Insta-version of other […]
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10/26/2021 • 13 minutes, 7 seconds
MBA1903 Guest Teacher – Lauren Sergy – How to Create High Value Virtual Meetings While Kicking Zoom Fatigue to the Curb
Sick of online meetings? Who isn’t? Since an unprecedented number of us suddenly became remote workers, “Zoom fatigue” has set in hard. For many of us, virtual meetings are the worst part of our day. Between staring at our own webcam feeds and sneaking peeks at Facebook, we’re forced to ask: is there a better […]
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10/25/2021 • 22 minutes, 51 seconds
MBA1902 Stop Working With Jerks + Free Ride Friday
In business, you have to be selective. You have to be selective in how you spend your time, money, and energy. You have to prioritize, and focus on what matters at the cost of what doesn’t. And when it comes to other people, you won’t have bandwidth for everyone — especially not jerks. That’s right, […]
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10/22/2021 • 14 minutes, 2 seconds
MBA1901 Running a Business as a Person of Color
“Not seeing color” isn’t an option for some of us. Whether we like it or not, the experience of minority groups is different. But that’s not always a bad thing. In fact, being different can be an asset.  Overcoming the challenges unique to POC can make you the kind of entrepreneur who’s uniquely qualified to […]
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10/21/2021 • 14 minutes, 50 seconds
MBA1900 Q&A Wednesday: How do I forecast purchases and inventory of goods for future sale?
The first challenge of e-commerce: keeping track of inventory. It can be a nail-biting affair to predict exactly how much product to order or create, without knowing exactly how much people will buy. Too much, and you lose money on overhead. Too little, and you lose money on lost sales and slow fulfillment. How do […]
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10/20/2021 • 13 minutes, 40 seconds
MBA1899 Do Company Policies Work?
Company policies: do they uphold your principles and offer a guidepost for how your team conducts business? Or are they just fluff? We all know that the only real rules are the ones that actually get enforced. Is it realistic — or even necessary — to have hard-and-fast policies? Do your policies keep your team […]
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10/19/2021 • 11 minutes, 1 second
MBA1898 Must Read: Great by Choice by Jim Collins
Every business owner has to deal with forces beyond their control. But handling what you can control is usually enough to guarantee that you can navigate whatever happens. That’s the basic premise of Great by Choice, Jim Collins’ study of businesses that thrive in unpredictable, even hostile conditions. Researched like a thorough work of academia, […]
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10/18/2021 • 13 minutes, 36 seconds
MBA1897 How to Choose The Right Tools + Free Ride Friday
Which software is best? Whether it’s for web design, CRM, payment processing, fulfillment — you name it — every new business eventually runs into the question above. And yes, you can sift through company websites, review forums, and more as you search for The One.  But listen to this episode first! Today, we’re not reviewing […]
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10/15/2021 • 14 minutes, 37 seconds
MBA1896 How Often Should You Email Your List?
One of the biggest reasons for unsubscribes: too many emails. Of course, one of the biggest reasons for slow sales is not enough emails. So how many is enough? What’s the Goldilocks Zone for email frequency?  Healthy open and click rates are the key to online marketing. Even in the age of social, email is […]
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10/14/2021 • 16 minutes, 36 seconds
MBA1895 Q&A Wednesday: How Do I Get On Other Blogs?
The written word: it’s still your most powerful tool for creating online traffic. But sometimes, you have to stimulate that traffic by getting your thoughts onto someone else’s site. The question is, why would anyone let you? Guest posting was huge for our business in its early days. By posting on more popular sites, Omar […]
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10/13/2021 • 17 minutes, 52 seconds
MBA1894 Was Our Virtual Team Retreat a Flop? Lessons Learned.
In business, you have to play the hand you’re dealt. In the age of COVID, that means moving traditionally IRL activities online. Sometimes that works out. Sometimes…not as much. Following up on our episode about why we chose to hold a virtual retreat, today we discuss the results. Our online “retreat week” just ended, and […]
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10/12/2021 • 15 minutes, 45 seconds
MBA1893 Guest Teacher – Ruchira Chaudhary – How To Become an Extraordinary Leader by Becoming a Great Coach
Think of yourself as a coach, and watch your team win. Too many team leaders act as “managers.” But think about how we use that term outside of business. We “manage” problems, difficulties. Our employees are neither.  Instead, our employees are investments — and they can only deliver returns when we bring out the best […]
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Apple knows what they’re doing. Love ‘em or hate ‘em, the world’s leading tech company has a unique ability to excite their own market. Each year, Apple’s fall announcement of new products and updates causes a stir — and offers incredibly valuable lessons for entrepreneurs. Today, we share 4 of those lessons. Apple events are […]
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10/8/2021 • 15 minutes, 53 seconds
MBA1891 Dominate Your Market by Creating a Movement
Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts.  When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand. In other words, […]
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10/7/2021 • 10 minutes, 41 seconds
MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo?
What’s a symbol worth? When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs? It’s Q&A Wednesday, and we’ve got a […]
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10/6/2021 • 11 minutes, 29 seconds
MBA1889 How Peloton Became a 4 Billion Dollar Company
Peloton is one of the most successful fitness business models ever.  How did they pull it off? Exercise equipment comes and goes. Most of the time, companies that sell in-home workout machines have terrible churn, as New Years’ resolutions become next year’s regrets and laundry starts to pile up on the treadmill. What makes Peloton […]
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10/5/2021 • 13 minutes, 26 seconds
MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email
Hi [First Name], Do your cold emails…work? Most people’s don’t. That’s because writing cold emails is different from any other kind of copywriting.  If you want results, you have to craft emails in a way that strikes the right tone — and doesn’t come off as a phony attempt to be personal. Fortunately, we have […]
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10/4/2021 • 16 minutes, 36 seconds
MBA1887 Why Time Is On Your Side + Free Ride Friday
Take a cue from the tortoise. Slow & steady is the way forward. Entrepreneurship is not a sprint; it’s a marathon. In fact, it’s not even a race —  it’s a lifestyle! And slower growth is the most stable kind of growth. Instead of fretting that you’re not an overnight (or over-week, or over-year) success, […]
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10/1/2021 • 13 minutes, 47 seconds
MBA1886 Post-Pandemic Business Opportunities
As anyone in business can tell you, all tragedies contain opportunities.  Today, we discuss how in certain situations, it’s never been easier to start a business (or expand one) — because of the pandemic. Savvy entrepreneurs can identify the gaps in the market the disaster left behind. If you’re able, the chance to fill one […]
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9/30/2021 • 11 minutes, 15 seconds
MBA1885 Q&A Wednesday: How often should I publish a blog post?
Blogging is still one of the most effective (and cost-effective) kinds of content marketing. But does frequency matter? If so, how often should you post? It’s Q&A Wednesday, and we’re helping a relatively new blogger figure out how much content to pump out. In 6 months, this blogger hasn’t seen the needle move much. Does […]
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9/29/2021 • 13 minutes, 28 seconds
MBA1884 How to Collect Customer Feedback
If you don’t listen to your customers, you’ll lose them. Just as true: if you listen too much to your customers…you’ll lose them. Feedback matters. What your customers say should help guide your product development, or you won’t be competitive for long. But you can’t please everybody — and you can’t let yourself be blown […]
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9/28/2021 • 15 minutes, 17 seconds
MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine
“Marketing.” The term is vague. New entrepreneurs don’t always know exactly what it means — let alone how to do it effectively. That’s why we’re so happy to have John Jantsch. A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today’s extended conversation, John […]
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We love teachers. As the founders of a webinar platform (and former educators), we live and breathe coaching, training, and consulting as a business model. Our experience in that realm is what brought us into the webinar game, and continues to guide our development.  But at some point, our good ol’ Omar had to hang […]
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9/24/2021 • 12 minutes, 13 seconds
MBA1881 The #1 Reason Your Business Is Not Growing
You’ve hit a plateau. Whether your business is new, established, or even getting close to the endgame, anyone can get stuck. Surprisingly, it’s often because of this one thing. When you’ve looked into everything — sales, marketing, advertising — and you just can’t figure out what’s got your wheels spinning, there’s a very good chance […]
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9/23/2021 • 15 minutes, 33 seconds
MBA1880 Q&A Wednesday: How Do You Motivate Yourself To Keep Going?
Entrepreneurship isn’t easy.  Anyone who says so isn’t telling the whole story. Sometimes it’s difficult. Sometimes it’s boring. Sometimes you put everything you have into a campaign or product, only to watch it flop. This is a reality of business.  The question isn’t how to avoid that — it’s how to handle it. It’s Q&A […]
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9/22/2021 • 16 minutes, 16 seconds
MBA1879 4 Ways to Improve Your Cost To Acquire a Customer
Let’s lower that CAC! Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an […]
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9/21/2021 • 11 minutes, 34 seconds
MBA1878 Must Read: The Biggest Bluff by Maria Konnikova
Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.”  This fascinating memoir about a total novice’s quest to get really good at something is stuffed with insights that any business owner can learn from. By going from amateur to champion, Maria Konnikova demonstrated that in poker and […]
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9/20/2021 • 17 minutes, 2 seconds
MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday
In business, it’s not the idea that leads to success. It’s the execution. That said, not all ideas are equally viable — which is why it’s important to change how we think about “good” or “bad” product and service ideas. A product that seems ridiculous might strike a chord with consumers (remember pet rocks?). Likewise, […]
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9/17/2021 • 14 minutes, 27 seconds
MBA1876 How To Address Poor Performance From a Team Member
As a business owner, you set the standards. But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of the most uncomfortable aspects of running a business. But it’s also pretty much inevitable. Team members will fail you sometimes. The key is to […]
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9/16/2021 • 19 minutes, 18 seconds
MBA1875 Q&A Wednesday: Who has been your biggest mentor in business?
We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own. It’s Q&A Wednesday, and one listener wants to know who taught, coached, and inspired Omar into the entrepreneur he is today. We all stand on the shoulders of our teachers, whether or not […]
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9/15/2021 • 14 minutes, 2 seconds
MBA1874 Is Your Business Website Mobile First?
Most online traffic is on mobile. That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For many consumers, mobile devices are the primary, if not only devices they use. Whatever you’re doing online, it needs to fit and work as beautifully on an iPhone as on a desktop. […]
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9/14/2021 • 13 minutes, 37 seconds
MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand
It’s about the person, not just the business. After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you. Today, we bring on a pair […]
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9/13/2021 • 16 minutes, 2 seconds
MBA1872 Lessons Learned After COVID Killed My Conference + Free Ride Friday
Sometimes, life kicks your business in the teeth. We planned what we thought would be an awesome conference for entrepreneurs in Australia. Then came the Delta variant. With the country plunged rapidly back into lockdown purgatory, everything we’d worked for was dusted. Well, not everything. Today, we discuss how to navigate a big blow to […]
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9/10/2021 • 17 minutes, 37 seconds
MBA1871 How To Know What Really Matters in Your Business
If you don’t focus on what matters most, what matters least will take up your time. That’s one of the first — and one of the hardest — lessons entrepreneurs have to learn. We all have limited time, energy, and resources. We have to prioritize. Because the uncomfortable truth is that when everything is important, […]
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9/9/2021 • 14 minutes, 33 seconds
MBA1870 Q&A Wednesday: Why did you start a software company? Should I start one too?
Your “why” is everything. If you don’t have a single, super-clear motivation for building your business, it gets very hard to stick with it. Entrepreneurship is a commitment that requires constant motivation. It’s Q&A Wednesday, and we’ve got a listener who understands that. They’re thinking about getting into the software game, but there’s one missing […]
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9/8/2021 • 16 minutes, 30 seconds
MBA1869 My Typical Work Week
Let’s talk time management. It’s one of the pillars of a successful entrepreneurial lifestyle.  Today, our intrepid host Omar shares his exact weekly schedule. Hear how he manages to fit work, fitness, rest, and yes…even fun into his tight daily routine.  Is an entrepreneur’s life a total grind? Or a laptop-on-the-beach fantasy? Or something in […]
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9/7/2021 • 19 minutes, 41 seconds
MBA1868 Guest Teacher – Hanneke Antonelli – How to Cultivate a Strategic Mindset to Accomplish Anything
One thing successful entrepreneurs have in common? They’re strategists. They don’t just create or execute strategies. They see the entire world through a strategic lens, a mindset that’s constantly figuring out how to get it done — whatever “it” is.  Hanneke Antonelli is a celebrated life and business coach who specializes in strategic thinking. Today, […]
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9/6/2021 • 20 minutes, 26 seconds
MBA1867 How I Create Video Lead Magnets That Convert Part 2 + Free Ride Friday
Does your content marketing include videos?  If not, it’s time to change that! We’re continuing with our deep-dive lesson on creating video marketing assets. Yesterday, we focused on the video itself and its content. Today, we explain where to put that video on your website, and how to turn it into a lead-generating machine. The […]
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9/3/2021 • 14 minutes, 22 seconds
MBA1866 How I Create Video Lead Magnets That Convert Part 1
Not sure how to start video marketing? We got you. Today is the first half of a 2-part, in-depth lesson on setting up a video lead magnet. From nailing the content to creating a complete funnel, this is your guide to creating customers by creating great videos! We’ll explain how it’s done step by step, […]
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9/2/2021 • 14 minutes, 31 seconds
MBA1865 Q&A Wednesday: Should I buy a failing business?
They say you “get what you pay for.”  But what if you could get much, much more? It’s Q&A Wednesday, and we’ve got a listener with a (possible) opportunity. An e-commerce store is on its last legs, and the owner has it up for sale — at a discount. But what makes the price so […]
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9/1/2021 • 13 minutes, 8 seconds
MBA1864 How To Know Which Opportunities to Say ‘No’ To
As your business grows, so will the contents of your inbox. Offers to collaborate, sponsor, or just network will pile up quickly. It’s a good problem to have, but it’s still a problem!  Time is your most valuable resource. To protect it, you need a consistent, efficient system for dealing with all the opportunities people […]
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8/31/2021 • 14 minutes, 23 seconds
[Bonus Episode] From the Nicole & Kate Can Relate Podcast: Overwhelm: Can I make it go away?
Overwhelmed? You’re not alone.  Today, we’re thrilled to present a special bonus episode featuring a brand new podcast from the $100 MBA family. Nicole & Kate Can Relate tackles the big issues around entrepreneurship, from the perspectives of two highly driven women navigating the challenges of working and living by their own designs.  Listen as […]
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8/30/2021 • 45 minutes, 25 seconds
MBA1863 Guest Teacher – Walter Hill, Jr. – How To Maximize Profits With Red Flagging
Businesses don ’t die overnight. Usually, it happens gradually. It takes a year, or two, or five. That’s because what kills a business isn’t always something big, obvious, or dramatic. Systemic flaws, nagging problems, and other issues that seem small — but add up over time — are the most likely culprit.  So how can you […]
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8/30/2021 • 18 minutes, 56 seconds
MBA1862 5 Side Hustling Habits That Helped Me Quit My Job + Free Ride Friday
The dream is real. Transitioning from regular work to entrepreneurship is totally doable.  How do we know? Because good ol’ Omar did it. Today, Omar shares 5 things he did to make that transition possible. While he was still employed as an educator, he had to find ways to get the most out of his […]
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8/27/2021 • 17 minutes, 44 seconds
MBA1861 How I Got My First 1,000 Podcast Subscribers
We all start with zero. Whether it’s your email list, blog readership, social followers, or — yes indeed — podcast listeners, building a real fanbase takes work. The good news? While money can buy attention, it can’t buy engagement or loyalty. Only quality content can do that. But how do you bring the people to […]
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8/26/2021 • 18 minutes, 6 seconds
MBA1860 Q&A Wednesday: COVID lockdowns are crushing my business. How do I survive?
The “old normal” isn’t coming back anytime soon. With Australia and other countries remaining in lockdown, and cases rising even in re-opened places, COVID isn’t in the rearview just yet. That means businesses whose models were upended by the pandemic have to hold out — and adapt — a while longer. Case in point: today’s […]
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8/25/2021 • 14 minutes, 37 seconds
MBA1859 Implementing Product-Led Growth in Your Business
It’s time to show, not just tell. “Product-led” growth is exactly what it sounds like: letting the product itself be its own primary marketing and sales asset. But while most of us associate the “freemium” model with software products, any product can “lead” growth. You just have to figure out how. That’s what this episode […]
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8/24/2021 • 9 minutes, 34 seconds
MBA1858 Must Read: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson
This week, we take a look at a well-reviewed book from a surprising source: rapper turned entrepreneur 50 Cent. Despite growing up in abject poverty and having zero formal business education, Curtis Jackson leveraged what little opportunities he had to achieve wealth. But more importantly, he didn’t just make money. He created a diverse portfolio […]
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8/23/2021 • 13 minutes, 8 seconds
MBA1857 How To Make More Time For Health & Wellness + Free Ride Friday
One of the worst mistakes an entrepreneur can make? Treating mental health like an afterthought instead of a priority. After yesterday’s talk on the importance of mental well-being, it’s time to address one big problem: finding the time. Business founders have tight schedules and heaps of responsibility — especially if you’re side-hustling or have a […]
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8/20/2021 • 20 minutes, 43 seconds
MBA1856 Mental Health and Your Business
Call it healthy, or call it smart business. Either way, looking after the mental and emotional well-being of your team is critical. Today, we explore how to do that. Year after year, research confirms what we’ve always known: mental health affects the bottom line. A good leader takes an active role in ensuring the internal […]
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8/19/2021 • 14 minutes, 49 seconds
MBA1855 Q&A Wednesday: Is Amazon FBA a viable business?
What if Amazon was your garage…and post office? “Fulfillment by Amazon:” If you haven’t heard by now, Amazon offers an e-commerce option for those who prefer to outsource the logistics. From warehousing to shipping and returns, Amazon will handle it all for your business — for a price, of course. Is it worth it? It’s […]
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8/18/2021 • 12 minutes, 25 seconds
MBA1854 Can You Future Proof Your Business?
Can you create an invincible business? Is there any way to make it so that no matter what happens, your business can survive? From pandemics to market shifts to new tech, the dangers to a startup are varied and unpredictable. How can you prepare for the worst-case scenario(s)? Today, we discuss what you can do […]
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8/17/2021 • 12 minutes, 34 seconds
MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business
Most people build a business to make money. But what if someone simply tried to build a better solution for a certain audience? What if someone’s idea of success is a better, healthier balance between life, work, and one’s impact on an industry? What if profit wasn’t the priority? John O’Nolan was Deputy Head of […]
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8/16/2021 • 1 hour, 4 minutes, 46 seconds
MBA1852 Why You Should Invest in Video Marketing + Free Ride Friday
Don’t play catch-up. Get into video marketing now! It’s easier than ever — and probably easier for you than you might think. Whether it’s videos on your website, a YouTube channel, or social content, video is almost as important as written content when it comes to wooing your audience. Today, we discuss how to develop […]
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8/13/2021 • 13 minutes, 56 seconds
MBA1851 Why We Built a Virtual Office (& How You Can Too)
Want that “real” office feel — even though your team is remote? Enter the Virtual Office. As a completely remote company since…well, ever, we were looking for ways to keep our distributed team connected long before the pandemic. Recently, we experimented with something new along those lines. And it worked beautifully! Today, we share how […]
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8/12/2021 • 10 minutes, 39 seconds
MBA1850 Q&A Wednesday: How do I pull myself away from my computer?
Anyone can get sucked into the black hole of “never done” — especially when things are going well. It’s Q&A Wednesday! We’ve got a listener who’s seeing success, but finds themselves ensnared by it. As the business gains momentum and the stakes become higher, this listener feels more and more pressure to stay at work, […]
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8/11/2021 • 12 minutes, 51 seconds
MBA1849 How I Create Presentation Slides in 15 Minutes
When you think about creating slides, remember ‘Parkinson’s Law.’ It basically states that a task will expand to fill the time you allow for it. Few tasks demonstrate Parkinson’s law better than creating slide presentations! Putting together a great slideshow can take hours — if you let it. Today, we explain how to put some […]
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8/10/2021 • 13 minutes, 4 seconds
MBA1848 Extended Interview: Michael Port – Grow Your Business by Becoming a Referable Speaker
Want authority in your space? There’s no substitute for being a great speaker. Of course, being great at speaking is like being great at anything. It doesn’t happen by accident! And you’ll probably need a little advice — maybe even a little coaching. Fortunately, there’s Michael Port. Michael has built a business empire as the […]
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8/9/2021 • 1 hour, 22 minutes
MBA1847 How to Get Your Seed Money To Start a Business + Free Ride Friday
Every business needs a little capital to get started. But some ways of raising it are better than others! Here’s the good news: Finding that initial seed money is less of an obstacle than you might think. For smart, lean businesses, all you need is enough to start engaging your audience, validate your idea, and […]
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8/6/2021 • 14 minutes, 46 seconds
MBA1846 Why We’re Running A Virtual Team Retreat
Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. And with COVID not entirely in the rearview just yet, we had to make a decision. The question before us was: go virtual, or just wait another year? In the end, […]
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8/5/2021 • 12 minutes
MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why?
Email lists are like houseplants. They don’t grow without a little love. It’s Q&A Wednesday, and we’re helping one listener who built a solid list, but just can’t seem to crack the 1,000 subscriber mark. Here’s the good news: once you get your list growing, it gets easier to keep it growing. Fortunately, this listener […]
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8/4/2021 • 14 minutes, 46 seconds
MBA1844 The Easiest Way To Get Sponsors
If you build it, they will come. Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible. In other words, you have to make sponsorship the easiest possible decision. […]
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8/3/2021 • 12 minutes, 10 seconds
MBA1843 Must Read – How to Live by Derek Sivers
This one kept us up at night. No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and emotion he couldn’t sleep. Today’s Must-Read is so different from the usual personal development books, we just had to share it. But we can’t share too much. […]
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8/2/2021 • 16 minutes, 25 seconds
MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday
Marketing is a must. The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things to consider. From budget to skill set, your first marketing hire is a decision to make carefully — not lightly. It can make all the difference in […]
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7/30/2021 • 13 minutes, 53 seconds
MBA1841 Get Your To Do List Done With Less Anxiety
Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief. Every entrepreneur has to self-discipline. It’s the price of freedom! But when a To Do list gets too long, it can start to seem hopeless. Tasks pile up, and next thing you know, each new addition is […]
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7/29/2021 • 13 minutes, 47 seconds
MBA1840 Q&A Wednesday: How do I niche down a business I bought?
Controlling the direction of a business you built is one thing. But what if you didn’t build it? It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to […]
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7/28/2021 • 12 minutes, 59 seconds
MBA1839 Should You Get an Investor When Starting a Software Company?
File this under “questions we get a lot.” If you want to start a software business, do you need outside money? Well, it depends. Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding […]
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7/27/2021 • 15 minutes, 2 seconds
MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More
What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth? To the human brain…very little.  This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind […]
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7/26/2021 • 17 minutes, 47 seconds
MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday
Sometimes, the best way to find customers is to create them. You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy. In this episode, we discuss exactly how. We’ll cover various ways to create versions […]
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7/23/2021 • 15 minutes, 3 seconds
MBA1836 My Top 3 Tools for New Businesses
Just. Get. Started. Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make your business a reality, start here. Today, we discuss the only 3 things you really need to get the ball rolling. From there, you can decide what you […]
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7/22/2021 • 13 minutes, 46 seconds
MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me?
Does coaching really work? It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They’ve tried coaches before — more than once. Each time, our listener feels like they’ve wasted their time and money. The question is…why? Today, we discuss what makes coaching work, and what […]
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7/21/2021 • 15 minutes, 32 seconds
MBA1834 Why Your Marketing is Not Working
Struggling to get leads? We think we know why. Or at least, we have it narrowed down to 4 possibilities. Today, we discuss what usually goes wrong with small business marketing. In our experience with marketing fails (yeah, we have some experience with that), the problem almost always falls into one of a few categories.. […]
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7/20/2021 • 17 minutes, 47 seconds
MBA1833 Must Read: Simple Numbers by Greg Crabtree
Do you hate dealing with numbers? If your eyes glaze over when you think about accounting, today’s Must-Read is definitely for you. Simple Numbers is exactly what the title implies: a no-nonsense, straightforward guide to dealing with your business finances. It’s one of the most valuable books we’ve ever reviewed, especially for people who just […]
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7/19/2021 • 16 minutes, 35 seconds
MBA1832 Small Changes to Stand Out From The Competition + Free Ride Friday
Sometimes, standing out is subtle. You might think you have to be radically different. But more often, just being different enough is the best recipe for success. By focusing on some little things, some small but impactful zigs when others zag, you can beat the competition. The key is to play your own game, rather […]
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7/16/2021 • 13 minutes, 35 seconds
MBA1831 How To Keep Your Product Fresh Every Year
In business, you evolve or die. You can’t rest on your laurels. You can’t let your product and marketing be the same quarter after quarter, year after year. But sometimes, it can be hard to know what’s next. What’s the next update? The next big (or small) news? Today, we create a plan. Tune in, […]
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7/15/2021 • 11 minutes, 54 seconds
MBA1830 Q&A Wednesday: I hate customer support. Should I hire a support manager?
What do you love least about your business? More importantly, why? It’s Q&A Wednesday, and we’re helping one listener decide what to do about Customer Support. Thing is, this entrepreneur just “hates” it. But before we choose a course of action, we have to understand the real root of the problem. Plus, is it smart […]
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7/14/2021 • 9 minutes, 13 seconds
MBA1829 Why Do Payments Fail?
If you run an online business, it’ll definitely happen. Sometimes, your customers’ credit cards will be declined. But it’s probably not for the reason you think. Insufficient funds actually account for only a minority of credit card rejections. There are other reasons, some of which you might not suspect. More importantly, some of these reasons […]
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7/13/2021 • 13 minutes, 58 seconds
MBA1828 Guest Teacher – Steph Clarke – How to Get the Most Value From the Books You Read
Books are the greatest investment you can make in yourself. We’ve always maintained that — it’s why we host regular “Must Read” book review episodes. That’s why it’s so exciting to have Steph Clarke, bookworm par excellence on the show! The host of the Steph’s Business Bookshelf podcast, Steph knows a thing or two (or […]
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7/12/2021 • 17 minutes, 54 seconds
MBA1827 Why You Should Work On Your Pitch Even If You’re Self Funded + Free Ride Friday
Always be ready to pitch. Don’t need investors? That doesn’t mean you don’t need a solid, succinct pitch. Our own company is 100% self-funded, and Omar pitches all the time. Why? Because your pitch is for a million super-important things — not just investment. Today, we explain why. We’ll discuss all the ways a great […]
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7/9/2021 • 13 minutes, 43 seconds
MBA1826 How to Deal With a Sudden Loss of Revenue
Sudden revenue loss is not uncommon. In entrepreneurship, it’s almost inevitable. Situations change. The big players (think Google, Amazon, etc.) change the rules or algorithms you built your strategy around. Market cycles, pandemics, trends, and a host of other factors beyond your control can blindside your business. It’s up to you how to respond. Today, […]
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7/8/2021 • 15 minutes, 42 seconds
MBA1825 Q&A Wednesday: Should I take a dividend or always reinvest in my business?
When is it ok to take some profit home? It’s Q&A Wednesday, and we’ve got a listener with a small — but profitable — software business. It’s doing pretty well, which raises the question: how much can a founder keep, guilt-free? How much should be plowed right back into the business? It’s a great problem […]
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7/7/2021 • 13 minutes, 50 seconds
MBA1824 Ecommerce Product Pricing 101
e-Commerce is different. The model is different. The math is different. So when it comes to figuring out your prices, you have to take what makes e-commerce special into account. Fortunately, Omar has some experience in that, having run a successful online clothing business. Today, he shares the insights he discovered. This is one of […]
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7/6/2021 • 16 minutes, 36 seconds
MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation
Values: they’re not just for HR documents and mission statements. For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing. So how can you put values first? Today, special […]
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7/5/2021 • 21 minutes
MBA1822 Is WordPress Still The Best Option for Your Website? + Free Ride Friday
WordPress is king. Or is it? We are huge, serious WordPress loyalists. Our websites run on WordPress. Our host, Omar, basically built all of his businesses on WordPress. But what was true several years ago might not be true today. While WordPress is as awesome as ever, it’s not the only game in town. When […]
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7/2/2021 • 14 minutes
MBA1821 Get Used to Getting Punched in the Face
Not literally, of course. It’s one of the most important lessons a life of entrepreneurship has taught us: resilience. Disappointments, failures, injustices, and a thousand other blows will come. It’s just the price of doing business. That’s not a bad thing. Today, Omar explains how he developed resilience, and why setbacks are something he treasures. […]
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7/1/2021 • 11 minutes, 46 seconds
MBA1820 Q&A Wednesday: Is it better to promote within or make an outside hire?
It’s a decision most small businesses will have to make, eventually. Your small team is full of people you trust, who know your product and your customers. But are they qualified to lead? When it’s time to make important hires, should you look for the best you can find, or use the best you already […]
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6/30/2021 • 12 minutes, 30 seconds
MBA1819 The #1 Marketing Mistake Business Owners Make
There’s a single, simple mistake too many entrepreneurs make when it comes to their marketing. It might be killing your business. The good news? Avoiding it takes some time and effort, but it’s very, very doable. And it’s beyond worth the effort. We’ve seen countless people make this error. We used to make it ourselves. […]
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6/29/2021 • 16 minutes, 20 seconds
MBA1818 Guest Teacher – Susan Drumm – How to Develop Your Leadership with the Enneagram
If you don’t understand your team, you can’t lead them. The Enneagram is an advanced system for leadership and team cohesion, using 9 personality types. By identifying everyone’s type — including yours — you can build a better, more mutually supportive team. …and it’s not too hard to apply. Today, CEO, advisor, and coach Susan […]
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6/28/2021 • 18 minutes, 9 seconds
MBA1817 Do You Need To Offer Discounts? + Free Ride Friday
Is there any way out of offering discounts? It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment? And is there a better way to bring […]
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6/25/2021 • 13 minutes, 7 seconds
MBA1816 What I Didn’t Know About My Customers
How do you know what your customers really want? Without regular, open conversations with clients, you could be missing something crucial. That’s what happened to us, as we found out during a recent round of user interviews for our software company, WebinarNinja. …and what we discovered wasn’t just important for our business alone. The simple […]
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6/24/2021 • 17 minutes, 45 seconds
MBA1815 Q&A Wednesday: How do I know If there is a market for my product?
Will it sell? It’s the first scary question entrepreneurs have to ask. Just because you think it’s a great idea doesn’t guarantee there’s a market for your product or service. So how can you find out? How can you get an accurate sense of whether your business will make it? It’s Q&A Wednesday, and we’re […]
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6/23/2021 • 12 minutes, 52 seconds
MBA1814 Should You Pay Monthly or Annually for Software?
No matter what kind of business you run, you’ll need software tools to maintain your online presence. The question is: what’s the best way to pay for them? You might be tempted to think that anytime you can afford to pay annually, you should. It saves money in the long run, right? But in our […]
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6/22/2021 • 16 minutes, 24 seconds
MBA1813 Must Read: Profit First by Mike Michalowicz
What is “profit?” If you think you know, you might be looking at it all wrong. It sounds out there, but Profit First by Mike Michalowicz makes a compelling case for a totally new outlook on profit. And after reading it, we can’t see profit the same way ever again. Two applications for bodybuilding to […]
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6/21/2021 • 13 minutes, 7 seconds
MBA1812 How Much Money Do You Need To Quit Your Job? + Free Ride Friday
Can you really make it on your own? It’s the first (and maybe most important) question aspiring entrepreneurs ask. What do the numbers need to look like to (safely) leave the 9 to 5? How can you transition out of your job, with enough runway and cushion to have a real chance at success? Today, […]
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6/18/2021 • 18 minutes, 52 seconds
MBA1811 How To Manage Rising Customer Acquisition Costs
Yes, you have to spend money to make money. But if you’re not careful, you’ll spend more than it’s worth. Staying lean and profitable is getting tougher. The cost of digital ads is rising steadily, as social media platforms take advantage of their unique position. But there are ways to get customers without draining your […]
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6/17/2021 • 17 minutes, 6 seconds
MBA1810 Q&A Wednesday: Am I spending too much on tools and software?
Take a close look at your bills. Are you really using everything you’re paying for? It’s Q&A Wednesday, and we’ve got a listener with a common worry: that money is being wasted on redundant or unnecessary software. Over time, the products (and the costs) can add up! Today, we clean house. That doesn’t necessarily mean […]
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6/16/2021 • 15 minutes, 19 seconds
MBA1809 5 Tips To Prepare To Step Away For a Break
Vacations are investments. And you should never waste an investment. Taking time off to recharge and reset your creative energy is absolutely essential. But too often, entrepreneurs can’t leave work behind long enough to truly recuperate.  Today, we fix that. With our 5 tips, you can take an active approach to your vacation planning. By […]
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6/15/2021 • 14 minutes, 34 seconds
MBA1808 Guest Teacher – Mike Morse – How to Take Your Business From Unpredictable to Wildly Profitable
It’s time to run your business, rather than letting business run you. Mike Morse is an attorney, consultant, and best-selling author. At one point, the unpredictability of business (and life) caused his dreams to go up in flames — literally. But from the ashes of tragedy rose a fresh, smarter approach to entrepreneurship. Today, Mike […]
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6/14/2021 • 21 minutes, 13 seconds
MBA1807 Do You Need A Personal Assistant? + Free Ride Friday
Should you get someone to help you with…life? We always recommend executive assistants for your business. But what about the personal kind? Can having someone take the pressure off your day-to-day life create enough breathing room to help you succeed in business? Is a personal assistant worth it? Or is it just an indulgence? Today, […]
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6/11/2021 • 13 minutes, 27 seconds
MBA1806 3 Habits That Will Change Your Business and Life
We all know the power of habits. But which habits are most important? Which ones have the biggest impact on your overall life and business? We believe it’s these 3. Today, Omar names the 3 habits that are definitely, unquestionably worth the effort to develop. They’re the habits he credits with giving him health, success, […]
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6/10/2021 • 18 minutes, 35 seconds
MBA1805 Q&A Wednesday: Am I growing too slow?
How much “growth” makes your company a success? The truth is that the answer is different for every business. Depending on goals, funding, and a host of other variables, growth can mean everything — or very little. It’s Q&A Wednesday, and we’re helping one listener figure out where to set the bar. This listener started […]
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6/9/2021 • 12 minutes, 41 seconds
MBA1804 How to Wow Your Customers With Little Things
When it comes to delighting customers (and making sure they remain customers), a little can go a long way! Tiny gestures can have a huge impact on retention, churn, and word of mouth for your business. In this episode, we explore some of the best pound-for-pound investments you can make in customer relations. The gestures […]
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6/7/2021 • 13 minutes, 56 seconds
MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
Stop “competing,” at least in the old-fashioned sense. That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business. Or at least, it changed the way we look at business. This fascinating book by W. […]
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6/7/2021 • 15 minutes, 7 seconds
MBA1802 How to Motivate Your Remote Team + Free Ride Friday
Some of us have had a remote team since ever. Some of us had to go remote when COVID struck. And some of us are gonna stay remote, even after the virus is in our rearview. So how do you make remote work work, in the long term? Today, we explain how to make sure […]
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6/4/2021 • 14 minutes, 31 seconds
MBA1801 Is Your Product Unique Enough?
Nothing’s really original. But that doesn’t mean your product can’t be unique. In fact, it kinda has to be. Today, we explain how to stand out from the competition, by narrowing your focus to being different in just one way. Whatever your product is, it’s ok if it’s not to be the only one on […]
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6/3/2021 • 10 minutes, 50 seconds
MBA1800 Q&A Wednesday: Do I need a website if I don’t have a product yet?
Does every business need a website? Spoiler alert: YES. It’s Q&A Wednesday, and we’re helping one listener decide whether to take their business from social media to their own corner of the Internet. While this entrepreneur is making a few bucks selling on social, it’s time to move on. The good news? Creating a business […]
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6/2/2021 • 12 minutes, 14 seconds
MBA1799 Let’s Talk About Diversity and Your Business
Put aside the politics. Let’s talk business. Ensuring diversity isn’t just a moral imperative or an obligation to society. It’s a smart move that a true entrepreneur sees the financial value of. It’s an investment in your company’s long-term future. It’s a strategy! Today, we discuss how diversity improves your bottom line. By avoiding a […]
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6/1/2021 • 14 minutes, 57 seconds
MBA1798 Guest Teacher – Vince Perri – How To Prepare For A Natural Disaster To Your Office
As COVID taught us, you have to expect the (completely) unexpected. That includes all kinds of disasters, including the natural kind. Today, public adjuster Vince Perri is here to explain exactly how to prepare for the worst. Floods, tornadoes, earthquakes, hurricanes and more don’t schedule themselves into your calendar. You have to take action now, […]
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5/31/2021 • 26 minutes, 57 seconds
MBA1797 How to Build an Audience P2 + Free Ride Friday
What are you feeding your audience? It’s Part 2 of our series on building a (strong) audience, a lesson in putting together the most important asset a business can have. In this episode, we focus on the milkshake that brings all the boys to the yard: your content. Specifically, we discuss the 3 most powerful […]
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5/28/2021 • 15 minutes, 49 seconds
MBA1796 How to Build an Audience P1
Nothing is more important than your audience. It’s your Number One business asset. Your product can change; your entire business can change. But if you have a strong audience, they’ll follow you from venture to venture, even through ups and downs. So how do you build one? Today, we kick off a 2-part series on […]
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5/27/2021 • 17 minutes, 40 seconds
MBA1795 Q&A Wednesday: How Do I Manage Inventory For My Small E-Commerce Store?
How much can you sell out of your garage? Quite a bit, turns out. Even better, you can move on to bigger (but surprisingly affordable) warehousing sooner than you might think. It’s Q&A Wednesday, and we’re helping one listener learn how to handle e-commerce inventory management — from scratch. When you sell physical products, it […]
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5/26/2021 • 15 minutes, 11 seconds
MBA1794 Is Passive Income a Real Thing?
Make money while laying on the beach! Or…not. Roughly 17 billion entrepreneurs, coaches, and influencers promise “passive” income. You know, the “set it and forget” kind where you build an asset, then sit back and watch the money roll in. Forever. If that sounds like horse puckey, it is. In this episode, we explore what […]
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5/25/2021 • 12 minutes, 56 seconds
MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel
You’ve heard of the marketing “funnel.” Now, welcome to the flywheel. Content marketing works — but only if you know how to leverage content effectively. One of the best ways to do so (that people often don’t realize) is to leverage it more than once. Justin Gordon of the Just Go Grind Podcast is here […]
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5/24/2021 • 17 minutes, 31 seconds
MBA1792 Why You Don’t Need To Love What You Do + Free Ride Friday
“Do what you love and you’ll never work a day.” True — but you also won’t make very much. Following “passion” and doing only what your heart desires is a luxury, not a business plan. Most of us need to make a living, and that means doing things you would never do if it weren’t […]
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5/21/2021 • 11 minutes, 47 seconds
MBA1791 Creating a Business To Be Sold One Day
Let’s call it the business-flipping model. Some entrepreneurs search for the one business they can devote a whole career to. Some seek a way to monetize a passion or interest. But others are in the business of building businesses — and selling them off. Creating businesses for sale is a great way to make a […]
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5/20/2021 • 13 minutes
MBA1790 Q&A Wednesday: How do I get my first customer?
This one’s for the noobs. Let’s start at Square One: your very first customer. It’s the first big hump for new entrepreneurs, the line you cross to become an actual independent business person. So how do you get there? What’s the best route from zero to one? Hint: it’s not advertising. It’s Q&A Wednesday, and […]
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5/19/2021 • 14 minutes, 35 seconds
MBA1789 How To Make Any Goal Easier To Achieve
Lose weight. Read more. Play the violin. Build your own business. There’s a single, universal trick for achieving most goals. It’s the secret to accomplishing whatever you want, in any area of life. From personal to professional goals, there’s one thing you can always do to increase your chances of success — by a lot. […]
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5/18/2021 • 12 minutes, 11 seconds
MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche
You’ve probably heard you should “niche down.” Well, today’s special guest wants you to niche down even further! Author, speaker, and consultant Michael Redman is here to introduce us to the “super niche.” It’s a market so small and specified that — counterintuitively — it’s worth its weight in gold. So how do you find […]
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5/17/2021 • 15 minutes, 54 seconds
MBA1787 Networking for Introverts + Free Ride Friday
Introverts have to network too. Fortunately, there are plenty of introvert-friendly ways to do it! Even if you’re not a showperson, even if the thought of “networking” makes you cringe, there is a way to make connections. Best of all? You don’t have to wander *too* far out of your comfort zone. Today, we share […]
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5/14/2021 • 11 minutes, 47 seconds
MBA1786 3 Tips That Will Massively Improve Your Sales Webinars
Webinars can be the best sales asset in your business. But if they’re not working, it’s time to tweak your ‘nique! As the co-founder of WebinarNinja, Omar has hosted hundreds of webinars. He’s attended hundreds more. Over the years, he’s learned what works, what doesn’t, and how to optimize your presentation for results. Today, he […]
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5/13/2021 • 14 minutes, 16 seconds
MBA1785 How To Build a Software That Scales – Brought To You by Dell
Starting a SaaS business? Plan for success. Decisions you make early on can limit or expand your company’s potential. To give your software the best chance at the biggest market share, you have to create the space to grow! Today, we explain how. When we started our own software business, we did a few things […]
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5/12/2021 • 16 minutes, 49 seconds
MBA1784 Guest Teacher – Jon Levy – How to Quickly Earn Trust
The best way to be an influencer? Earn the trust of the influential. Making a good name for yourself starts with trust. But too many people (and brands) try to earn trust in ways that are superficial, or too focused on demonstrating their value. Today’s guest teacher, Jon Levy, believes there’s a better way. It’s […]
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5/11/2021 • 17 minutes, 33 seconds
MBA1783 Q&A Monday: Does Online Event Sponsorship Work?
Has your company been asked to sponsor an online event? Once your business has a certain reach, online event planners will notice. They’ll come to you with offers to sponsor an online conference, seminar, or other event — and promise serious brand exposure for you. Is it really a good investment? It’s Q&A Wednesday Monday, […]
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5/10/2021 • 12 minutes, 32 seconds
MBA1782 How To Change Direction & Get Big Results + Free Ride Friday
No matter how well your small business grows, it will stop. Not permanently, but definitely. You could be growing steadily for years before it happens, but it will happen. It’s happened to us. It happens to everyone! For whatever reason, the needles just stop moving, and nothing you try seems to work. But there’s always […]
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5/7/2021 • 13 minutes, 7 seconds
MBA1781 Should You Outsource Customer Support
As your business scales, you’ll need more customer support. There are companies out there that can handle it for you.  Easy, right?  Just pay a fee, and let someone else answer questions, troubleshoot, and otherwise deal with your customers for you. But is it a good idea? By outsourcing support, do you give up something […]
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5/6/2021 • 12 minutes, 35 seconds
MBA1780 Q&A Wednesday: I hate working from home. Any tips?
Are you tired of working from home? It’s not just you. While it seemed great at first (and there are lots of upsides), it can get old. That’s even more true if you don’t actively design a WFH lifestyle that maintains clear boundaries. It’s Q&A Wednesday, and we’re helping one listener cope with the distractions. […]
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5/5/2021 • 13 minutes, 47 seconds
MBA1779 How to Validate Your Next Idea
Is your business idea…any good? If the answer is “no,” you don’t want to find out the hard way! That’s why validation is one of the most important steps you can take before investing too much into a product or service. A business isn’t just a hobby or a passion. It has to be profitable […]
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5/4/2021 • 14 minutes, 4 seconds
MBA1778 Guest Interview – Michelle Brownstein – Financial Tips for Every Entrepreneur To Action Right Now
Let’s get your financial house in order! Today’s episode is a very special one. Omar sat down for a chat with Michelle Brownstein, a Certified Financial Planner from Personal Capital. Together, Omar and Michelle discuss the big financial questions every entrepreneur needs to answer: How do you prepare for financial downturns and personal emergencies? How […]
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5/3/2021 • 30 minutes, 14 seconds
[Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit
How far can a side hustle take you? Pretty far, apparently. Nick Loper started building a business on the side, ultimately earning $550,000 in total revenue. That number includes the sale of the business, once it became valuable enough. How did he do it? Today, we take a break from our usual programming to bring […]
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4/30/2021 • 44 minutes, 27 seconds
MBA1777 Why Low-Priced Products Are the Best Lead Generators + Free Ride Friday
It’s the sale before the sale. When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if that’s not the best way to create customers? What if making people pay their way into your funnel works out better? It just might. Today, we explain how getting […]
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4/30/2021 • 11 minutes, 49 seconds
MBA1776 Upgrade Your Blog To a Money Making Machine
Your blog isn’t only for marketing. Or it doesn’t have to be, anyway. For a little supplemental income, you can convert your blog into a revenue-generator. It doesn’t take a ton of time or resources, and it won’t affect your marketing. But it works! Today, we share a few ways to pull this off. With […]
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4/29/2021 • 12 minutes, 56 seconds
MBA1775 Q&A Wednesday: I have many courses but none of them sell. Help!
What makes people buy knowledge? A course or other training-based product is different. It’s not like selling a T-shirt or car. To sell guidance, you need a reliable system for finding the people who need it, and earning their trust. It’s Q&A Wednesday, and we’re helping one listener do just that. This listener has multiple […]
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4/28/2021 • 10 minutes, 4 seconds
MBA1774 Why Money Will Solve Your Problems & How to Get It
Money is everything. It’s not superficial to admit this. If you don’t have enough money, you can’t even start to work on fixing other problems. And one way or another, all your problems cost money to fix. This is reality, not materialism. That includes the most un-material things: health, emotional and mental well-being, and spirituality. […]
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4/27/2021 • 14 minutes, 59 seconds
MBA1773 Guest Teacher – Michael Solomon – How To Optimize Yourself & Team
Are you your best? Is your team their best? We understand: “Best” can be tough to define. Fortunately, we’ve got an expert in personal improvement and optimization: Michael Solomon. He’s here with a lesson on how to reach your highest potential — and get your team there, too. Hint: it’s all about quality feedback. As […]
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4/26/2021 • 18 minutes, 16 seconds
MBA1772 How Much Time Off Should You Give Your Team? + Free Ride Friday
Let’s be clear: time off is an investment in your team. When people don’t have enough downtime, their work reaches a point of diminishing returns. But how do you know what’s “enough?” And how can you track and manage off-time for the whole team? We have some experience with this. With a remote team of […]
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4/23/2021 • 15 minutes, 50 seconds
MBA1771 3 Automated Ways To Get Customer Feedback
You need feedback. It’s the only way to measure customer satisfaction and improve your product. If you’re not asking how you’re doing, you can expect trouble down the road. But it takes so much time…. It doesn’t have to! Today, we share a few ways you can gather the data you need without sucking up […]
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4/22/2021 • 16 minutes, 55 seconds
MBA1770 Q&A Wednesday: Should I start my software company without a co-founder?
Can non-tech people run successful tech startups? It’s a common question. As co-founder of a SaaS business, our host Omar is a pretty good example of what non-techies can do in the software game. But he’s not doing it alone, of course. It’s Q&A Wednesday, and we’re helping one listener who’s got the basics in […]
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4/21/2021 • 13 minutes, 32 seconds
MBA1769 Will In-Person Events Still Be Viable in 2021 and Beyond?
Do we need to rethink in-person events? Will marketing and networking move permanently online? While COVID is increasingly closer to under control, it’s not quite over. Vaccines are out, but everything is still far from “normal.” Will people ever feel safe enough to gather again? Can we do so responsibly? Today, we discuss what live […]
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4/20/2021 • 11 minutes, 3 seconds
MBA1768 Guest Teacher – Laurie Gerber – How to Build Personal Integrity
Trouble following through? Laurie Gerber believes that success in business, life, and relationships has a common factor: personal integrity. It’s what allows you to show up for yourself, to hit the goals you set. To keep your promises to…you! From there, you can be just as reliable for others. Today, Gerber shares what makes us […]
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4/19/2021 • 20 minutes, 23 seconds
MBA1767 Should You Run Multiple Businesses at The Same Time + Free Ride Friday
Why stop at just one business? We run two: The $100 MBA, and our software company, WebinarNinja. In our experience, that comes with some ups and downs. Naturally, it takes more time and resources to run more than one operation. But multiple businesses can support each other! The key is to define your goals. Today, […]
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4/16/2021 • 16 minutes, 19 seconds
MBA1766 3 Low Cost Ways to Improve Your Team
Let’s keep the “lean” in your lean startup. One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work. And it doesn’t have to cost much. Today, […]
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4/15/2021 • 15 minutes, 30 seconds
MBA1765 Q&A Wednesday: I need to make some layoffs. Any advice?
No one likes losing team members. Sometimes it’s the only way to save the business. But before you let the ax fall, consider a few alternatives. That way, if you have to let someone go, you’ll both know it was truly the last resort. It’s Q&A Wednesday, and we’re helping one listener do just that. […]
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4/14/2021 • 14 minutes, 18 seconds
MBA1764 What Makes a Great Special Offer
Why do people buy? A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal isn’t in the savings or product details — it’s in the psychology behind the offer. You’ll see what we mean. Today, we lay out the key components […]
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4/13/2021 • 15 minutes, 30 seconds
MBA1763 Must Read: The 100-Page Book by Mike Capuzzi
You should write a book. No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to write the right kind of book. Not a novel, not a tell-all memoir, and not something to impress critics. You want to write something with one […]
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4/12/2021 • 13 minutes, 32 seconds
MBA1762 Why You Should Promise Less To Make More + Free Ride Friday
Stop offering too much. There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome? It’s time to focus on what’s deliverable. Today, we discuss why promising less […]
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4/9/2021 • 11 minutes, 21 seconds
MBA1761 The Most Important Step In Sales
Sales: most people think it’s really easy, or a mystical art. It’s neither. Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work. But there’s one principle way too many people forget. Today, we explain what it is, and how it […]
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4/8/2021 • 13 minutes, 46 seconds
MBA1760 Q&A Wednesday: How often should I do 1:1’s with my employees?
A real conversation goes a long way. We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues with each member of your team. They work wonders! That’s why we do them in our business. But how often is often enough? It’s Q&A Wednesday, and we’re helping one listener get closer […]
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4/7/2021 • 9 minutes, 58 seconds
MBA1759 How To Verify That You’re Doing The Right Things
It can be hard to see how you’re doing. Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiments with different strategies for sales, marketing, team management, and more. What’s left over? Where’s the time to analyze? Where’s the bandwidth for checking your progress? We’ve […]
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4/6/2021 • 10 minutes, 9 seconds
MBA1758 Guest Teacher – Cheryl Lynn Mobley – How to Unlock Your Team’s Potential
What’s your team capable of? Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getting the most from a team by unleashing their true potential. Today, she shares a few of her most important key principles. By asking just a few crucial questions, you can […]
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4/5/2021 • 16 minutes, 3 seconds
MBA1757 My Favorite Tools For Professional Development + Free Ride Friday
Be a better business person. There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need. Today, we share the 3 most important ways to be a better you. These are the tools that […]
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4/2/2021 • 15 minutes, 17 seconds
MBA1756 Why You Should Learn To Code
Should you learn to read? Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anything! No matter the industry, it’s a must. People who can’t read are at an unfair disadvantage, regardless of their career. That’s how we feel about coding. Today, we discuss why […]
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4/1/2021 • 15 minutes, 43 seconds
MBA1755 Q&A Wednesday: Has my business plateaued? What can I do?
In business, you grow or you die. That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied. It simply means making sure you’re always evolving and achieving your personal best. Kinda like the gym — if you’re too comfortable, it’s not a good thing! It’s Q&A Wednesday, […]
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3/31/2021 • 14 minutes, 20 seconds
MBA1754 How To Set Revenue Goals That Work
How much do you need to bring in? It seems like a pretty basic question for a business owner. But many entrepreneurs aren’t really sure how to answer it. Revenue – not profit – is a tricky subject. How much you need depends on a few key factors. Surprisingly enough, bringing in more isn’t always […]
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3/30/2021 • 10 minutes, 13 seconds
MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business
Telling the truth seems easy, until you try it. We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal honesty” as an excuse to be a jerk. But are we really, truly telling it “like it is?” Today’s guest teacher wants an honest answer. As he explains it, honesty […]
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3/29/2021 • 16 minutes, 37 seconds
[Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams
What did we learn during the pandemic? The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept through the nation, it hit some communities harder than others. It shed a harsh light on systemic inequality and historical disadvantage that left some less able to cope than their neighbors. […]
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3/26/2021 • 1 hour, 3 minutes, 45 seconds
MBA1752 How To Sell More to Your Customers + Free Ride Friday
Rookie move: only chasing new customers. Pro move: investing in the customers you have. Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again. And […]
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3/26/2021 • 13 minutes, 2 seconds
MBA1751 How to Handle Negative Reviews & Comments Online
You will get complaints. Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it’s your own mistakes, haters hating, or just normal people having a bad day, it’s gonna happen. What’s the right response? The professional response? Today, we discuss how to handle […]
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3/25/2021 • 11 minutes, 12 seconds
MBA1750 Q&A Wednesday: How do I get started with SEO?
It’s SEO 101! Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic steps that make a huge difference in brand visibility, expert or not. Today, we focus on what you absolutely can do, right now. It’s Q&A Wednesday, and we’re […]
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3/24/2021 • 14 minutes, 11 seconds
MBA1749 How Fast Should Your Support Response Time Really Be?
How fast is fast enough? We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete against bigger firms with bigger budgets. But how do you know your support is that good? What’s a game-changing response time? Or just a standard one? Today, we […]
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3/23/2021 • 13 minutes, 38 seconds
MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas
I’d pre-order this one if I were you. Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in this book and its author so much, we’ll actually give you an incredible bonus just for buying it. Again, this is not sponsored. We just want to spread […]
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3/22/2021 • 18 minutes, 53 seconds
MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday
Rule one of entrepreneurship: watch your money. Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your money, consider it! For all the low-cost, low-quality products out there, a few killer options exist that won’t cost you a nickel. Today, we share 4 of them. And […]
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3/19/2021 • 13 minutes, 32 seconds
MBA1746 Slack vs. Facebook Groups
For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and engage, adding value to courses and challenges. But now, there’s another (better?) option: Slack. Today, we discuss the differences between these two group-messaging platforms. We’ll explain […]
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3/18/2021 • 13 minutes, 32 seconds
MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial?
Does every business have to give before they sell? As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway. Is there a better way to bring customers […]
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3/17/2021 • 13 minutes, 12 seconds
MBA1744 Why Live Courses are So Hot Right Now
It’s not just COVID. Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend isn’t likely to slow down anytime soon. But why? What do live courses offer that’s so great? And how the heck do you scale them? Today, we discuss why […]
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3/16/2021 • 13 minutes, 8 seconds
MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts
Tight marketing budget? No problem. Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something of a required skill. And it’s especially important in marketing – often one of the first budgets cut. So how can you spread your message? Today, special […]
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3/15/2021 • 21 minutes, 13 seconds
MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday
Marketing is magical. But it isn’t free. As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budget should go towards marketing. Too many people simply get the math wrong on this. Fortunately, we have a simple formula. Get the pencil and paper out! Today, we’ll show […]
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3/12/2021 • 13 minutes, 17 seconds
MBA1741 The Perfect First Business
You want to work for yourself. You just don’t know how. This is very normal! Getting started as an entrepreneur means finding a business model that works for you. As someone who founded several businesses, our host Omar has more experience in this than most — and he’s reached a conclusion. He’s convinced that one […]
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3/11/2021 • 12 minutes, 43 seconds
MBA1740 Q&A Wednesday: Q&A Wednesday: Do Google Ads work for lead generation?
Read this before you spend a dime on Google ads! And also…y’know, listen to the episode. It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not? Is it the channel […]
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3/10/2021 • 12 minutes, 33 seconds
MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update?
Is Facebook advertising over? Not exactly. Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads. It was a huge win for […]
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3/9/2021 • 13 minutes, 34 seconds
MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking
Your potential is in your body, not just your mind. Yes, that includes your business potential. If you’re not physically fit, you’re not mentally fit. Ill health, fatigue, and malnutrition are cognition killers. Too many entrepreneurs think that sacrificing health for business is a necessary evil. It’s not. It’s an unnecessary mistake. Today, we welcome […]
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3/8/2021 • 19 minutes, 59 seconds
MBA1737 Should You Give Awards to Your Team? + Free Ride Friday
When’s the last time you got a trophy? Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivator in business. Is symbolic recognition inspiring, or insulting? Appreciated, or patronizing? When you give out awards, are you patting your employees’ backs…or your own? Today, we discuss how […]
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3/5/2021 • 11 minutes, 7 seconds
MBA1736 How to Make More Money With the Team You Have
Need more revenue? Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean startups need to keep their eye on revenue. Always. But especially in tougher times like these. Are you getting the best ROI from the people you hired? Today, we’ll […]
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3/4/2021 • 12 minutes, 56 seconds
MBA1735 Q&A Wednesday: Is it time for me to break up with my business partner?
It happens. Business partnerships don’t work out sometimes. How do you know when it’s time to say goodbye? It’s Q&A Wednesday, and we’re helping one listener decide whether to end things. They’ve been fighting — a lot — and it’s not clear that both parties have the same objectives anymore. The longer this goes, the […]
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3/3/2021 • 13 minutes, 29 seconds
MBA1734 Why You Should Start a Small Conference
Yes, even during COVID. Most countries now allow small gatherings. That’s a huge opportunity for entrepreneurs. By putting together a small networking opportunity, you can score big. Your credibility will rise. Your network will grow. And you’ll get a strong reputation as a “connector.” Hear why small conferences can be so powerful. Learn how to […]
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3/2/2021 • 11 minutes, 44 seconds
MBA1733 Guest Teacher – Mesh Lakhani – How To Find The Right Cofounder and Business Partner
The wrong partner can kill your business. When you take on a co-founder, investor, or even upper management, it’s a big deal. The relationship is just as serious as a marriage. So what should you look for when seeking that someone special? Today’s special guest has some answers. Mesh Lakhani learned the hard way what […]
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3/1/2021 • 20 minutes, 31 seconds
MBA1732 Is Multitasking Killing Your Business? + Free Ride Friday
Multitasking doesn’t accomplish more. It just takes longer. Years ago, spinning many plates was considered a skill. That time is long gone. Study after study has proven that when we do it all, we do it poorly. Every time you switch tasks, you waste energy and kill momentum. Your work suffers. Are you multitasking? Even […]
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2/26/2021 • 13 minutes, 33 seconds
MBA1731 The More You Grow, The More You Need To Say No
You’re not a noob anymore. At some point in your business, this becomes a fact. You have to recognize it. Embrace it. As your momentum builds, more and more opportunities will come your way. …and you have to start turning them down. Today, we discuss how to only say “yes” when you really mean “Hell […]
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2/25/2021 • 15 minutes, 22 seconds
MBA1730 Q&A Wednesday: Do I Need To Lower My Prices?
When sales slip, the problem can be tough to diagnose. Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trends. But it’s always possible that your business model needs tweaking. It’s Q&A Wednesday, and we’re helping one listener who’s in an e-commerce slump. Sales were steady for a while, but something […]
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2/24/2021 • 15 minutes, 18 seconds
MBA1729 Should You Hire a Business Coach?
Hit a plateau in your business? Maybe you’re new to the game. Or you’re established, but it’s time to scale. Either way, we all reach a point where some guidance can help. So how do you know if it’s time for a mentor? It’s important to time this right. If it’s too soon or too […]
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2/23/2021 • 14 minutes, 1 second
MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers
Get the team you need — at the right price. Even before COVID, hiring remote was a good move. Tapping into the global marketplace of talent is no-brainer. People in the Philippines, India, and elsewhere are just as skilled as their Western counterparts. They just cost less. Today, special guest Ben Schneider stops by to […]
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2/22/2021 • 22 minutes, 55 seconds
MBA1727 The Easiest Way to Create Content Regularly + Free Ride Friday
More content, better results. We all know we have to keep the value coming for our audience. There’s a way to do so that’s pretty easy, and pretty much free. It’s something real content pros do, but you can adapt this trick to your own life. It’s so simple, you’ll wonder how you didn’t think […]
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2/19/2021 • 15 minutes, 16 seconds
MBA1726 Newsletters vs Email Sequences
How much email marketing should you automate? That’s the question at the heart of today’s episode. We explore the difference between two kinds of campaigns: pre-written emails triggered by contact actions, and regular old updates. Some companies use one or the other, some do both. What would work best for you? We’ll lay out the […]
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2/18/2021 • 13 minutes, 13 seconds
MBA1725 Q&A Wednesday: Will Quitting Social Media Kill My Business?
Social media: is it a necessary evil? Facebook, Insta, and the rest can be as toxic as they are beneficial. Can you step away? Can a business owner disengage without losing customers? Are we all chained forever to the whim of Zuckerberg? We have some experience with this. A while back, our host Omar took […]
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2/17/2021 • 16 minutes, 4 seconds
MBA1724 How Much Power Do Your Customers Have Over Your Business?
The customer isn’t always right. It’s a lesson entrepreneurs have to learn early. For small businesses and independents, autonomy is everything. That’s why it’s crucial not to let customers dictate all your decisions. It’s about serving your customers, not making them CEO! Today, we’ll discuss how to know if your customers have too much leverage […]
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2/16/2021 • 13 minutes, 56 seconds
MBA1723 Guest Teacher: Jas Takhar – How To Publish 15-20 Pieces of Content Per Day
Content is king. Everyone in digital marketing knows that. The question, though, is how to produce enough of it to earn a following. Ideally, your content is both high-quality and consistent. And today’s special guest, Jas Takhar, is a content machine. He’s here with his system for pumping out double-digits’ worth of engaging stuff on […]
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2/15/2021 • 19 minutes, 52 seconds
MBA1722 The #1 Mistake You Can Make (and How to Avoid It) + Free Ride Friday
Why do businesses die? There are a million answers to that question, but one really stands out. It’s a business-killing syndrome that sounds easy to avoid, but somehow runs rampant. It’s a bad — but really tempting — decision that too many people make. Are you one of them? Today, we discuss the one thing […]
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2/12/2021 • 13 minutes, 29 seconds
MBA1721 5 Ways To Improve Your Branding in 2021
How does branding work? To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to define it. From there, you can evaluate and optimize it to promote growth. It’s easier — and less vague — than it sounds. Today, we demystify branding, […]
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2/11/2021 • 14 minutes, 42 seconds
MBA1720 Q&A Wednesday: How do I sell more of my online courses?
Selling courses isn’t about salesperson-ship. It’s about systems. By building the right systems, you generate consistent results. It’s Q&A Wednesday, and we’re helping an online music teacher figure out how to best package, market, and sell lessons month over month, year over year. It’s all about the bigger picture. By taking a broad view of […]
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2/10/2021 • 15 minutes, 19 seconds
MBA1719 How to Start Every Day With a Win
Change every day for the better — starting tomorrow. This isn’t some easy “hack.” It’s a challenging strategy with powerful benefits that can enhance productivity, improve your mood, and simply make life better. There’s an investment of effort, but it comes with a huge return. This trick isn’t complicated, but once you execute, you’ll see […]
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2/9/2021 • 16 minutes, 10 seconds
MBA1718 Must Read: The Decision by Kevin Hart
Yes, that Kevin Hart. He might be a jokester, but he’s also an accomplished entrepreneur who’s transformed his life, career, and body. The Decision isn’t just worth reading — it’s worth keeping around to give yourself a regular boost in motivation! It’s not only a narrative. It’s a resource for regular mindset rehabilitation. Tune in, […]
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2/8/2021 • 14 minutes, 17 seconds
MBA1717 Grow Your Business With These 4 Part Time Hires + Free Ride Friday
Need help, but can’t afford a full-time team? Here’s how to take the next step — on a budget. Today, we discuss the essential part-time hires that can really move your business forward. With minimal cash, you can make smart investments in the kind of work that has a huge impact, even in less than […]
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2/5/2021 • 12 minutes, 38 seconds
MBA1716 Lessons Learned From a Website Re-Design
Gotta keep it fresh! We recently overhauled the website for our software company, WebinarNinja. Spoiler alert: it wasn’t easy. Today, we discuss what it took, how we planned and executed the redesign, and what we would do differently. We’ll share the most important lessons you can apply to your next redesign, and what the most […]
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2/4/2021 • 17 minutes, 19 seconds
MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do?
You’re not alone. Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when your business is costing you too much in terms of mental and emotional health? More importantly, how can you regain your sanity? It’s Q&A Wednesday, and we’ve got a […]
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2/3/2021 • 16 minutes, 52 seconds
MBA1714 Grow Your Business Consistently: Passive vs Active Marketing
You can’t be “on” all the time. Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind. It’s not a choice between the two, but a balance of both. Today, […]
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2/2/2021 • 12 minutes, 14 seconds
MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life
What’s the cost of making money? It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for example. Adii Pienaar founded multiple, massively successful startups with huge payouts in the end. But along the way, he realized he was losing something: life, bit by bit. Today, Adii explains how to […]
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2/1/2021 • 21 minutes, 27 seconds
MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday
Get ready for disaster. Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard. So how can you be prepared for the unexpected? Today, we discuss why and […]
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1/29/2021 • 13 minutes, 13 seconds
MBA1711 Why and How To Make Sure Your Website Is Fast in 2021
Page speed: it’s not just about looking good. A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s credibility, and facilitate sales. It’s worth giving your site a regular “health check” to see just how fast (or not) pages are loading. Today, we explain how to measure and […]
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1/28/2021 • 12 minutes, 47 seconds
MBA1710 Q&A Wednesday: What should I look for when buying a software business?
In the market for a SaaS business? It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be a great way to get into entrepreneurship without starting a whole company yourself. But what should you look for? Today, we lay out the “must haves.” We discuss […]
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1/27/2021 • 13 minutes, 17 seconds
MBA1709 How To Be More Comfortable Taking Risks
Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business. As we explain today, everything we do — and don’t do — is inherently a choice between risks. To reach your full potential as an entrepreneur, you have to develop the skill of risk-taking like any other: with […]
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1/26/2021 • 14 minutes, 46 seconds
MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company
Diversity is never an accident. Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big. In other words, it’s not only about justice. It’s also about business. Janel Dyan […]
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1/25/2021 • 18 minutes, 6 seconds
MBA1707 The Truth About Viral Marketing + Free Ride Friday
“Viral”: as a buzzword, it’s past its prime. As a marketing concept, it just needs a little fine-tuning. Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing. It’s not that you can’t […]
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1/22/2021 • 13 minutes, 42 seconds
MBA1706 How to Identify Your Best Customers & Get More of Them
Some customers are worth more of your time and resources than others. I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service. …which means they’re worth a […]
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1/21/2021 • 13 minutes, 23 seconds
MBA1705 Q&A Wednesday: How do I market a local healthcare clinic?
Believe it or not, offline businesses still exist. I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing traction for a local clinic. The good doctor knows his trade, but there weren’t many marketing classes in med school. Fortunately, he came to the right podcast. Today, we’ll discuss how […]
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1/20/2021 • 15 minutes, 44 seconds
MBA1704 How to Know Exactly What to Work on in 2021
2021: where to start? We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus your time and effort? When the year is over, what will be your most impactful achievement? It’s time to prioritize. Today, we discuss how to zero in on what […]
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1/19/2021 • 15 minutes, 45 seconds
MBA1703 Guest Teacher – Susan Robertson – How to Supercharge Your Creative Thinking by Outwitting Your Instincts
As entrepreneurs, we like to think we’re logical. But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in behaviors that make less sense than we realize. Susan Robertson is an Innovation Strategist, someone who helps companies break out of the box and achieve new things. She’s here with a lesson […]
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1/18/2021 • 21 minutes, 39 seconds
MBA1702 How Your Remote Team Can Work More Efficiently + Free Ride Friday
By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier. But it’s nothing new to us. Both The $100 MBA and WebinarNinja have always been 100% remote. With a few dozen employees on 4 continents — and half a dozen time zones […]
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1/15/2021 • 15 minutes, 45 seconds
MBA1701 How To Get on Podcasts as a Guest
Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them? With a plan, that’s how. The good news is that podcasts are always looking for great guests. All you have to do is be one — a few times — and it won’t be long before […]
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1/14/2021 • 17 minutes, 17 seconds
MBA1700 Q&A Wednesday: I’m a travel blogger. How do I pivot my business during COVID?
A year on, we’re still adjusting. Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So what’s a successful travel blogger to do when travel isn’t really a thing? Turns out there’s quite a bit to do. It’s Q&A Wednesday, and we’re helping one listener navigate […]
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1/13/2021 • 14 minutes, 39 seconds
MBA1699 What is Clubhouse and Can It Help Your Business?
There’s a new social platform in town. Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private beta now, so you might not’ve heard of it. But it has the potential to make waves. But what’s it mean for you? Today, we explain what Clubhouse is (short version: an […]
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1/12/2021 • 14 minutes, 56 seconds
MBA1698 Guest Teacher – Piyanka Jain – How to Growth Hack Using Data
Data is power. No one understands that better than Piyanka Jain, who specializes in using data to achieve explosive growth. A best-selling author, speaker, and thought leader in analytics, Jain knows how powerful data can be. …when used correctly. Today, Jain stops by to explain the key components of data-based transformation. By using the numbers […]
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1/11/2021 • 18 minutes, 18 seconds
MBA1697 Are You Launching Too Late? + Free Ride Friday
What’s the “right” time for a launch? Whether it’s a business, product, website, or content launch, timing is everything. Today, we discuss how to create a smart launch timeline that creates a real moment — and takes advantage of it. We’ve had to learn how to nail this ourselves. As our own software company moves […]
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1/8/2021 • 20 minutes, 8 seconds
MBA1696 Lessons I Learned by Growing Fast in 2020
Growth spikes happen. Are you ready? 2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudden demand for our webinar platform forced us to expand in a hurry. Today, we share lessons from that (sometimes stressful) experience. Our successes, our stumbles, and everything we […]
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1/7/2021 • 16 minutes, 5 seconds
MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021?
Is the pandemic winding down? Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021? More importantly, should you? Today, we help one listener navigate the practical and […]
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1/6/2021 • 10 minutes, 50 seconds
MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads?
Apple just rocked the digital marketing world. If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible. What’s it mean for you? Today, we explain this development, and […]
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1/5/2021 • 14 minutes, 17 seconds
MBA1693 Must Read: Greenlights by Matthew McConaughey
Entertainers are entrepreneurs too — especially Matthew McConaughey. Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource. Today, we share the […]
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1/4/2021 • 15 minutes, 47 seconds
MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday
Happy New Year! 2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape? We’ve got 3 predictions. 3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive […]
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1/1/2021 • 17 minutes, 21 seconds
MBA1691 Should You Set Goals for 2021?
Are goals…useful? As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them? We’ve got a better idea. Today, we discuss an alternative to […]
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12/31/2020 • 14 minutes, 55 seconds
MBA1690 Q&A Wednesday: Should I create multiple revenue streams?
Jack of all trades, or master of one? That’s the question facing one listener today. It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources. Of course, popular doesn’t always mean good. Today, Omar bucks […]
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12/30/2020 • 12 minutes, 24 seconds
MBA1689 How to Grow an Email List From Scratch
Email is *checks notes*…yep, still King. It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels? Steadily, that’s how. […]
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12/29/2020 • 18 minutes, 31 seconds
MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team
Remember when working from home seemed…revolutionary? Now, it’s kind of a drag. If your team is losing focus, motivation, and momentum, this is the episode for you. Jessica Burlingame is the founder of Agon Advisors, a talent development firm that specializes in team-building. Today, she’s here with a few strategies. The best part? These strategies […]
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12/28/2020 • 19 minutes, 4 seconds
MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday
YouTube: it’s kind of everything right now. As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the YouTube revenue train? A step at a time, that’s […]
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12/25/2020 • 16 minutes, 36 seconds
MBA1686 How Often Should You Update Your Online Courses?
You put a ton of work into your course…but it won’t last forever. Like your business, your course has to grow, evolve, and adapt to the times. Otherwise, you’re getting closer and closer to irrelevance. So how do you stay on top of it? How can you make sure that your newest students are just […]
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12/24/2020 • 13 minutes, 6 seconds
MBA1685 Q&A Wednesday: How often should I increase my rates?
You can’t keep charging the same amount forever. It’s Q&A Wednesday, and we’ve got a listener with a small but successful web development company. Business is booming, and it’s clearly time prices reflect that. But how can you suddenly charge people more without…ticking them off? More importantly, when should you do it? You’ll never scale […]
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12/23/2020 • 13 minutes, 1 second
MBA1684 5 Business Insights You Should Take Away from 2020
The greatest disasters produce the best lessons. From catastrophic successes to plain old catastrophes, 2020 has produced no shortage of forehead-slapping circumstances. When things are spiraling, whoever holds fast comes away with the most powerful insights — and a huge advantage in business. Today, we share the 5 most important things this dumpster fire of […]
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12/22/2020 • 15 minutes, 11 seconds
MBA1683 Guest Teacher – Kyle York – How to Pitch to Investors
What do you say when it’s time to ask for money? Kyle York knows how to talk to investors. He is one! He’s also the man behind York IE, a firm that specializes in bringing investors and investees together. So how do you nail your pitch? Today, Kyle shares his “key pillars,” along with 7 […]
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12/21/2020 • 13 minutes, 55 seconds
MBA1682 How to Stand Out From The Competition + Free Ride Friday
Competition isn’t a bad thing. That said, you don’t want to “compete” by doing what the other company does better. The best strategy for smart, lean small businesses is differentiation — finding a way to do what no one else is. What could that mean for your business? Today, we discuss a few ways your […]
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12/18/2020 • 13 minutes, 32 seconds
MBA1681 Is Your Business Failing…or Just in a Dip?
Every business has ups and downs. But can you tell the difference between a temporary “down” and…something more serious? Maybe it’s the normal business cycle. Maybe it’s an industry-wide issue outside your control. But maybe it isn’t! It’s not always easy to tell — and it’s not always easy to admit you’re failing. Today, we […]
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12/17/2020 • 11 minutes, 53 seconds
MBA1680 Q&A Wednesday: I’m starting a new podcast. Any advice?
This one’s definitely in our wheelhouse. It’s Q&A Wednesday, and we’ve got a listener with an interior design blog who’s ready to move to the digital airwaves. So what makes our podcast work so well for us? What’s the secret sauce? It’s not really a secret. In fact, it’s a few simple tips we’re happy […]
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12/16/2020 • 14 minutes, 34 seconds
MBA1679 Do You Have to Use Paid Ads to Grow?
Is there any way around paid advertising? For lean startups, the cost of paid ads can add up quickly. Are there any growth strategies that don’t involve blowing a hole in the budget? And if so, how’s it done? What alternative tactics have small businesses used to spread the word more…frugally? Today, we discuss your […]
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12/15/2020 • 14 minutes, 40 seconds
MBA1678 Guest Teacher – Molly Fletcher – How To Negotiate With Confidence And Ask For What You Want
Everyone negotiates. It’s a foundational business skill that every entrepreneur has to develop, to the best of their ability. Whether it’s with vendors, employees, partners, or clients, you’ll have to (literally) come to terms with people on a daily basis. So how do you get good at it? Molly Fletcher has been called “the female […]
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12/14/2020 • 22 minutes, 13 seconds
MBA1677 How to Hire Great Talent in The Philippines + Free Ride Friday
Ready to build a dynamic team? Look to the Philippines. There’s a huge pool of talented, tech-savvy, multilingual go-getters just waiting to find the right team to join. And given the differences in currency values and cost of living, you can hire them at beyond-reasonable rates. You just have to know where — and how […]
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12/11/2020 • 15 minutes, 2 seconds
MBA1676 What Your Marketing Focus Should Be in December
For retailers, December is a beast. But for many other businesses, it’s the perfect “down time” to get ahead on certain things. …like marketing. Today, we discuss what your business should do while things are quiet. By taking advantage of the slower pace, you can give yourself a head start on next year’s marketing. There’s […]
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12/10/2020 • 13 minutes, 25 seconds
MBA1675 Q&A Wednesday: How do I motivate my employees without spending money?
When it comes to motivation, money only goes so far. That might sound a little precious, but it’s true. It’s Q&A Wednesday, and we’ve got a listener with a great team — and a tight budget. Fortunately, study after study has confirmed that after a certain salary point, employees are far more motivated by things […]
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12/9/2020 • 14 minutes, 27 seconds
MBA1674 How to Evaluate Your Promotion’s Success
You put time, money, and effort into promoting your product. Did it work? Today, we discuss how to know for sure. If you’re not accurately measuring success (or lack thereof), your marketing efforts can’t evolve. And if they can’t evolve…well, eventually they won’t bring you much in sales. So how do you define “success” for […]
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12/8/2020 • 13 minutes, 2 seconds
MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing
Who makes it in business? More importantly, why? Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling author teaches people how to monetize their strengths and develop their own businesses. Today, we sit down with Ramit for an in-depth chat about what it (really) takes to succeed. From deciding […]
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12/7/2020 • 48 minutes, 22 seconds
MBA1672 How to Stop Being So Busy + Free Ride Friday
Constantly short on time? Don’t seem to have any for yourself? That’s not “hustle.” That’s unhealthy. Today, we offer a few strategies for getting your schedule under control. If your business is consuming your life, it’ll backfire eventually. That’s why it’s important to take a hard look at where all your hours are going. Work […]
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12/4/2020 • 14 minutes, 13 seconds
MBA1671 How To Get Comfortable Being on Camera
These days, it’s harder and harder not to be seen. Videos, webinars, and other on-camera presentations are becoming indispensable in online marketing. Consumers want to see you, and know who they’re (potentially) buying from. But not everyone’s naturally comfortable. So how do you get over the fear? Today, we discuss what you can do to […]
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12/3/2020 • 14 minutes, 55 seconds
MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits?
They’re not profiting. Does that mean you shouldn’t? It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requests from nonprofit organizations. These groups are looking for support in the form of a discount — which would make our listener’s profit margins a little on the tight side. It might […]
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12/2/2020 • 11 minutes, 15 seconds
MBA1669 How To Get Testimonials That Sell
We all know testimonials work. …but not just any old testimonials. We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer. Gathering quality testimonials, then, is one of the most important sales strategies you can use. […]
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12/1/2020 • 13 minutes, 27 seconds
MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership
How do some leaders do it? You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck. What factor do the best leaders in business have in common? Today’s special guest, Johnny Merritt, has an idea. He calls it […]
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11/30/2020 • 17 minutes, 21 seconds
MBA1667 Should You Move Up Market? + Free Ride Friday
Is it time to catch bigger fish? Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though. How can you decide if it’s right for your business? More importantly, how do you pull it off? Today, we […]
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11/27/2020 • 14 minutes, 12 seconds
MBA1666 Lessons Learned from Sony’s Playstation 5 Launch
Gamer or not, pay attention to the Playstation 5. The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash. And yes, even small businesses […]
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11/26/2020 • 12 minutes, 44 seconds
MBA1665 Q&A Wednesday: Should I get interns to work for my startup?
You get what you pay for — even when it’s free. It’s Q&A Wednesday, and we’ve got a tech startup founder who’s considering bringing on interns. It sounds like a can’t-lose: free labor from qualified young go-getters, right? But are there drawbacks? Spoiler alert: yes. Lots. Today, we discuss what you really take on when […]
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11/25/2020 • 11 minutes, 42 seconds
MBA1664 Are Government Grants Worth Applying For?
Most national and state governments offer grants to businesses. Where’s yours? Today, we share our experience applying for grants. How much time and effort do you really have to invest? How much money? And of course…is it remotely worth it? We’ll discuss the best ways to find out what grants are available in your country […]
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11/24/2020 • 13 minutes, 17 seconds
MBA1663 Must Read: Million Dollar Coach By Taki Moore
Today, it’s a Must-Read from a master. Taki Moore is the coach’s coach — the guy whose success and experience in this rapidly growing field is second to none. If coaching continues to explode as predicted, it won’t surprise Taki. He’s been ahead of this game for a while now. Million Dollar Coach is Taki […]
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11/23/2020 • 14 minutes, 59 seconds
MBA1662 Where To Find a Great Paid Ads Marketer + Free Ride Friday
Sometimes, you really do have to spend some to make some…but it only works if you spend wisely. That’s where the professionals come in. Today, we discuss how (and why) to find a paid ads marketer for hire. Yes, you can run ads yourself — you can even take courses and use free resources to […]
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11/20/2020 • 15 minutes, 52 seconds
MBA1661 Are Google Ads Worth It?
It’s the “other” SEO: paying Google to display your ads above the organic search results. It’s expensive. But does it work? Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media. The investment is high, […]
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11/19/2020 • 14 minutes, 12 seconds
MBA1660 Q&A Wednesday: How do I grow my cleaning service business?
When you personally provide a paid service, how can you scale up? And can you do it without sacrificing quality? Unless they finally invent cloning, a solopreneur can only do so much. Which means that every service-based business has a ceiling — once you reach a certain number of clients…that’s it. Or is it? It’s […]
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11/18/2020 • 14 minutes, 6 seconds
MBA1659 The 1 x 3 Focus Challenge
Focus = results. It’s tempting — very tempting — to try and do everything. To spread your bets across multiple projects, products, and marketing channels. It even seems smart. Why put your eggs in one basket? Well…because it can work. Really well. Today, we introduce a challenge from a fellow founder that can change everything. […]
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11/17/2020 • 11 minutes, 34 seconds
MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy
One size does not fit all. When you’re seeking guidance on business, there’s no shortage. But what worked for one “guru” might not work for you. For all the well-intentioned advice out there, none of it considers one key factor — you. So how can you find your path to indendepenent success? Loren Weisman is […]
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11/16/2020 • 17 minutes, 31 seconds
MBA1657 How to Prepare Your Business for The Holidays + Free Ride Friday
It’s getting close. Whatever your background or beliefs, “the holidays” are something most businesses have to prepare for. And that’s the key: actually preparing — so that you, your team, and your customers can enjoy…well, happy holidays. It doesn’t happen by accident. Today, we discuss the steps you need to take to accommodate the needs […]
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11/13/2020 • 13 minutes, 51 seconds
MBA1656 The Best Time To Take a Break
You need a break. But your business needs you. What’s an entrepreneur to do? Today, we discuss how to schedule vacations wisely. By being smart with your calendar, you can do what’s best for your business and for yourself — both of which depend on the other staying healthy. These are practical steps for avoiding […]
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11/12/2020 • 14 minutes, 12 seconds
MBA1655 Q&A Wednesday: Is a Cat Cafe a good business?
There’s niche — and then there’s “Cat Cafe” niche. It’s Q&A Wednesday, and we’ve got a listener who’s considering this surprisingly popular business model. Some hot beverages, maybe a little food, and…live cats. Lots of ‘em. Can this actually work? If so, how? Today, we’ll explore what factors you should think about when starting a […]
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11/11/2020 • 14 minutes, 3 seconds
MBA1654 5 Things I Learned From 5 People in 2020
It’s that time of year! Our annual tradition of sharing the best lessons from the most insightful people helps us put a lid on the year gone by — and gear up for next year’s challenges. While 2020 was…not ideal for many, it was rich with wisdom we can bring into 2021. Today, we’ve got […]
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11/10/2020 • 16 minutes, 34 seconds
MBA1653 Guest Teacher – Amira Alvarez – How to Make an Income Breakthrough
Wealth is attainable. Amira Alvarez is the founder and CEO of The Unstoppable Woman, a company founded on the idea that limits are something we impose on ourselves. As someone who personally quintupled her own income within a year, she would know. Today, she’s here with a 6-step plan for earning the income you want, […]
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11/9/2020 • 18 minutes, 43 seconds
MBA1652 How to Start a Customer Support Team + Free Ride Friday
Handling questions, complaints, and more all by yourself? Maybe it’s time to stop. Today, we discuss how to put together an all-star Customer Support squad. It’s one of the best ways to compete against bigger companies, as rockstar service can make all the difference to consumers — especially for tech products. Learn how to know […]
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11/6/2020 • 13 minutes, 44 seconds
MBA1651 Build a System, Not a Business
It’s never about the product. It’s always about execution. Today, we discuss how to “systematize” your business. By establishing self-sustaining standard operating procedures, you won’t just make your business more efficient. You’ll make it more powerful. It’s the epitome of working smarter, not harder.Learn how to improve your process and your results, with systems that […]
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11/5/2020 • 13 minutes, 1 second
MBA1650 Q&A Wednesday: How do I build a sales funnel on WordPress?
From stranger, to customer — how does your website get people there? It’s all about effective funnels. “Funnels” are pretty much anything that moves people from never having heard of your brand, to being interested, to considering a purchase, to making one. Many have tried to perfect a system for this. But all you really […]
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11/4/2020 • 13 minutes, 39 seconds
MBA1649 3 Low-Risk Businesses You Can Start Today
Nothing is risk-free. But risk can be minimized. …even when you start a business. You don’t have to put your home or life savings on the line to be an entrepreneur. There are ways to get into the game that don’t require a massive investment, or sinking yourself into debt. Today, we discuss 3 of […]
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11/3/2020 • 15 minutes, 5 seconds
MBA1648 Must Read: Before the Exit by Dan Andrews
Is it time to sell your business? Most of this podcast is about building your business. But when the endgame is in sight, how do you know when to make that final call? When is entrepreneurship…over? We’ve got a Must-Read book with a few answers. Before the Exit poses a few questions you should ask […]
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11/2/2020 • 12 minutes, 45 seconds
MBA1647 How to Deliver Tough News to Customers + Free Ride Friday
It’ll happen eventually. A change to your service. A delay. A mistake. At some point, you’ll have to break some less-than-pleasant news to your customers. Fortunately, it doesn’t have to hurt your relationship. Today, we share the steps you should take whenever there’s an uncomfortable announcement on the horizon. You can tell people what they […]
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10/30/2020 • 15 minutes, 10 seconds
MBA1646 How to Prevent Hustle Burnout
Hard work has a tipping point…but it also has a point of diminishing returns. Hard work isn’t “productive” if it burns you out. Hustle isn’t effective if it’s not sustainable. While it’s tempting to assume that the hardest worker wins, it’s just never been true. Entrepreneurs have to master efficiency — not self-denial. It’s a […]
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10/29/2020 • 20 minutes, 38 seconds
MBA1645 Q&A Wednesday: How can I provide some company perks on the cheap? Any advice?
Wanna show your team some love…on a budget? It’s Q&A Wednesday, and we’ve got a listener who wants nothing more than to show the team just how appreciated they are. Unfortunately, it’s not possible to show it in their paychecks. But it’s still possible. Today, we explore a few ways to reward your team with […]
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10/28/2020 • 13 minutes, 18 seconds
MBA1644 More Revenue in 45 Days
Strapped for cash? Revenue is like oxygen for a business — it’s a matter of survival. Today, we discuss exactly how to boost revenue when you need it most, in just a few weeks. With the strategies we discuss in this episode, 45 days is a realistic timeframe in which to add some serious black […]
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10/27/2020 • 13 minutes, 34 seconds
MBA1643 Guest Teacher – Stacey Brown Randall – How to Generate Referrals Without Asking
Who’s sending you business? Why? Can you do anything to make it happen more often? Yes, you can. That’s the message today’s special guest teacher, Stacy Brown Randall, is here to deliver. She’s got a step-by-step plan to make more referrals happen — without actually asking anyone to refer people. All you need is a […]
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10/26/2020 • 16 minutes, 54 seconds
MBA1642 Can You Build a Business Alone? + Free Ride Friday
Solopreneurs: are they real? Do they stay solo…forever? Running a business by yourself is something we usually think of as a first stage. Eventually, you hire people. But if you’re happy to run a one-person operation, is it viable in the long term? Short answer: yes, but it comes with some drawbacks. Today, we discuss […]
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10/23/2020 • 16 minutes, 58 seconds
MBA1641 How to Find a Great Content Writer
Words are the heart of marketing. So how do you find the best writing talent? Your emails, blog, social posts, and website copy need to reflect your brand. Your words have to provoke emotional responses and inspire action among consumers. For most people, that requires a professional. There’s no shortage of writers out there. Unfortunately, […]
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10/22/2020 • 12 minutes, 4 seconds
MBA1640 Q&A Wednesday: Should my remote team have a dress code?
What should you wear to a Zoom meeting? As COVID has forced so many businesses to operate online, some new questions have come up. While office dress codes are pretty standard — and easily enforceable — what happens when everyone works from home? And, y’know…does it matter? It’s Q&A Wednesday, and we’re helping one listener […]
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10/21/2020 • 11 minutes, 17 seconds
MBA1639 5 Principles of Starting a Tech Startup
Here’s what we wish we knew earlier! In our time building and running a tech startup, we’ve learned too much to fit into a single episode. But a few core principles apply to all of it, in one way or another. Today, we share these principles with you. We’ve got the 5 most important ideas […]
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10/20/2020 • 13 minutes, 18 seconds
MBA1638 Guest Teacher – Margie Warrell – How to Bounce Back from a COVID-induced Crisis
You can make it through this. And so can your business. COVID has screwed up…everything. Many businesses have closed — some temporarily, some forever. But others have adapted, pivoted, even thrived. How? According to this week’s special guest teacher, it all comes down to resilience. Margie Warrell has closely studied success in business, and currently […]
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10/19/2020 • 25 minutes, 11 seconds
MBA1637 Do You Need a Change? + Free Ride Friday
Ask yourself honestly: does running your business just…suck? If you’re feeling run-down, unmotivated, uninspired, you might be fine. You might just need a break, or a change in how your business operates. But you might need something a little more drastic. You might need to get out of it altogether. The point of entrepreneurship is […]
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10/16/2020 • 17 minutes, 36 seconds
MBA1636 5 Reasons To Keep Your Business Small
How big is big enough? Most people try to grow their business as much as possible. But that’s not the only option! What if the right business for you is…something less gigantic? There are a few reasons this could be the case. Today, we discuss 5 big advantages to keeping it small. Instead of assuming […]
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10/15/2020 • 14 minutes, 35 seconds
[Bonus Episode] Ep1 of Start Your First Online Business
Today, we’re bringing you something special. We teamed up with Himalaya Learning, an online education platform offering audio courses in entrepreneurial skills. Together, we created Start Your First Online Business, a complete course that walks you step by step through creating your own startup. This 10-part course gives you the knowledge you need to get […]
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10/14/2020 • 34 minutes, 4 seconds
MBA1635 Q&A Wednesday: How much do I need to pay my EA?
Ready for an executive assistant? It’s Q&A Wednesday, and we’ve got a listener who wants an EA, but isn’t sure what to spend. An EA is our top recommendation for a first hire, and they can quickly become invaluable. …but how much should “invaluable” actually cost? Today, we’ll discuss what the options are, what the […]
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10/14/2020 • 13 minutes, 44 seconds
MBA1634 3 Reasons Not To Sell Your Products on eBay
If you’re thinking of selling products on eBay…don’t. It seems like a good idea, from a distance. But the dangers inherent in selling on eBay far outweigh the advantages. Our intrepid host Omar would know — he had an eBay-based business once. There’s a good reason he doesn’t have one now. Today, we detail the […]
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10/13/2020 • 13 minutes, 3 seconds
MBA1633 Guest Teacher – Gino Wickman – How To Determine If You Have What It Takes To Become An Entrepreneur
Is entrepreneurship for you? ‘Cause it’s not for everyone. If you’re wondering whether you have what it takes to build your own business, we have an answer. Actually, our special guest, Gino Wickman, has an answer. Actually, you have the answer. But Gino has the perfect way to help you find it. Gino Wickman has […]
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10/12/2020 • 19 minutes, 49 seconds
MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday
Got great YouTube content? A strong following? Great! But how is that supposed to help your business? Today, we discuss how to turn views into conversions. YouTube is awesome for the top of your marketing “funnel,” but all those viewers are useless if you can’t follow up. You need email addresses, not likes and shares. […]
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10/9/2020 • 13 minutes, 20 seconds
MBA1631 How To Create A Compelling Sales Page
What makes a sales page work? The goal is to get people to buy. So why do some pages perform better than others? Today, we’ll discuss one key element that has a bigger impact than any other. Whether it’s your homepage, or individual product pages, there’s one thing that really conveys the value of your […]
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10/8/2020 • 12 minutes, 34 seconds
MBA1630 Q&A Wednesday: Is it OK to not give refunds?
No-refund policy: good idea? Terrible idea? It’s Q&A Wednesday, and we’ve got an online course seller who wants to protect their revenue from frivolous refund requests. Will a blanket no-refund statement scare people away? Or will it just save some hard-earned cash? We’ll discuss a few options when it comes to refund policy, and why […]
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10/7/2020 • 10 minutes, 42 seconds
MBA1629 How to Attract Great Talent When You’re Just Getting Started
We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can you attract the best talent? Turns out, being new to the game is a big advantage in that department. Today, we discuss 5 things that attract great […]
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10/6/2020 • 9 minutes, 40 seconds
MBA1628 Guest Teacher – Penny Elliott – How To Get Momentum In Your Business Through Accelerated Sales & Automation
Not much of a “salesperson?” That’s ok (and totally normal). Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s raked in millions in sales over her career, and currently makes her living showing others how it’s done. In this episode, Penny shares 3 specific strategies anyone can use to move their […]
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10/5/2020 • 18 minutes, 48 seconds
MBA1627 Do You Need an Office To Work Efficiently + Free Ride Friday
What did we really lose when we lost our offices? Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder… …have we been missing out on something? Our host Omar decided to find out […]
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10/2/2020 • 13 minutes, 39 seconds
MBA1626 Are You Taking Enough Risks?
Playing it safe isn’t that…safe. If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation. Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating? If not, the competition will. Tune in, and learn […]
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10/1/2020 • 13 minutes, 30 seconds
MBA1625 Q&A Wednesday: How long should my YouTube videos be?
YouTube: if you think your business can ignore it, think again. It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will. Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine. In other words, treat […]
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9/30/2020 • 14 minutes, 14 seconds
MBA1624 Must Read P2- Creativity, Inc. by Ed Catmull
But wait, there’s more! From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc. Go back and listen to Part 1, if you haven’t. In this episode, […]
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9/29/2020 • 20 minutes, 2 seconds
MBA1623 Must Read P1 – Creativity, Inc. by Ed Catmull
This book is so good, we had to review it twice. Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one). In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company […]
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9/28/2020 • 20 minutes, 21 seconds
MBA1622 How To Negotiate Any Big Expense + Free Ride Friday
Tough times? Tight budget? Let’s make some room on that balance sheet. Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask? Remember: your business is […]
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9/25/2020 • 14 minutes, 29 seconds
MBA1621 Is Paid Advertising Bad For Your Business?
The biggest problem with paid ads? They cost money. And sometimes, they cost more than they’re worth. Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing […]
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9/24/2020 • 10 minutes, 36 seconds
MBA1620 Q&A Wednesday: What’s the best mic for podcasting?
Podcasting: it’s a lot better with the right equipment. It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few. The mic we use isn’t the most expensive one, but it […]
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9/23/2020 • 15 minutes
MBA1619 Should You Charge For Shipping?
Did Prime ruin the whole shipping thing? It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs. You don’t have to be one of them! Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s […]
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9/22/2020 • 14 minutes, 6 seconds
MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending
Is your business in trouble? Don’t make it worse. There are financial predators out there targeting distressed companies. Don’t let your business fall victim! If you’re in a tight spot, you have to know who to accept help from — and what to expect. Fortunately, we know an expert on all that. Domenic Aversa specializes […]
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9/21/2020 • 18 minutes, 38 seconds
MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday
Few words are more powerful than “no.” But you have to know how to use that power wisely. As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities. Today, we discuss how to be properly selective, […]
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9/18/2020 • 15 minutes, 56 seconds
MBA1616 Should You Offer Chat Support in Your Business?
Live Chat Support: it’s an incredible plus for your business. But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to consider before you make a promise you can’t keep. A lot goes into live support, and you have to make sure you can deliver. We learned this with our […]
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9/17/2020 • 16 minutes, 5 seconds
MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business?
Need money to start a business? It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not guaranteed to work. But what if you have family with cash to spare? It’s Q&A Wednesday, and we’ve got a listener who has an idea for a […]
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9/16/2020 • 13 minutes, 47 seconds
MBA1614 3 Big Mistakes to Avoid When Growing Your Business
Ready to scale? You got your business off the ground. Now, it’s time to reach for that next level. But if you’ve never done so before, look out! Too many small businesses stumble in ways that can cost you dearly — for months or years to come. Today, we outline 3 ways you can really […]
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9/15/2020 • 14 minutes, 43 seconds
MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All
Brick & mortar businesses must be accessible to people with different needs. But what about websites? Are you leaving people with sensory or motor disabilities out of your marketing? Making sure you’re not isn’t just ethically right, it’s smart business. So what can you do to make sure everyone is welcome on your little corner […]
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9/14/2020 • 18 minutes, 24 seconds
MBA1612 How Much You Should Spend on Payroll + Free Ride Friday
What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense? Today, we discuss the factors involved. We’ll help you figure out just how big a slice your team should take out of the profit pie. The right number will vary for different types of businesses, but almost every business falls into […]
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9/11/2020 • 15 minutes, 47 seconds
MBA1611 Why Candour Is Essential To Growth
Will your team tell you when you’re wrong? If the answer is no, you have a problem. Without a culture of openness and honesty, you can’t really find out where your business’s strengths and weaknesses are. You can’t make important decisions about what’s working and what’s not. Your team can’t be afraid to criticize. Today, […]
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9/10/2020 • 14 minutes, 6 seconds
MBA1610 Q&A Wednesday: How do I scale my service-based business?
Got more clients than you can handle? Ready to take the next step? It’s Q&A Wednesday, and we’ve got a listener with an awesome problem: too many customers. He’s the only one who works at his own web services company, and it’s time to grow beyond solopreneurship. But how can he handle the quantity without […]
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9/9/2020 • 18 minutes, 3 seconds
MBA1609 How to Prevent an Employee From Being Fired
Firing people sucks. It’s not just uncomfortable. It’s a loss of investment in the employee, and a sign that you missed something along the way — possibly something that could’ve prevented the firing (or hiring!) in the first place. You will have to fire people eventually. But you can be proactive in reducing how many. […]
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9/8/2020 • 15 minutes, 30 seconds
MBA1608 Guest Teacher – Yasmin Vorajee – How to Build a Client Attraction System That Works in 4 Hours Per Week
“Long hours” is not the answer. If you think you’re too busy to run a business, we submit Yasmin Vorajee: a mother of 3 who operates her business in just 20 hours a week. The author of Tiny Time, Big Results, Vorajee had to find a way to maximize her time…and boy, did she. Today, […]
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9/7/2020 • 18 minutes, 6 seconds
MBA1607 How On Demand Webinars Can Increase Your Revenue + Free Ride Friday
We automate emails, social posts, and a million other things. Why not automate webinars? We’ve been experimenting with “on demand” or automated webinars for the last year or so, and it’s been great. Our pre-recorded lessons and sales pitches have brought us a bump in conversions and sales — all while we’re sleeping. Today, we’ll […]
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9/4/2020 • 13 minutes, 20 seconds
MBA1606 How To Create Your First Sales Funnel
The sales funnel: if you’re in business, you’ve heard of it. But maybe you’ve heard too much. Today, we’ll break the funnel down into a simple, step-by-step plan to generate sales. We’ll put aside all the theorizing and competing expertises, and bring it back to basics. This is Creating Customers 101. We’ll establish the tried-and-true […]
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9/3/2020 • 16 minutes, 10 seconds
MBA1605 Q&A Wednesday: Is a Tony Robbins training a good business investment?
He’s “not your guru.” But he’s something. Tony Robbins might be the biggest name in self-help. But is personal development professional development, too? It’s Q&A Wednesday, and one listener is pondering whether to spend company dollars on a Robbins training session. The formerly in-person seminars have gone online, and the price has dropped accordingly. Is […]
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9/2/2020 • 12 minutes, 35 seconds
MBA1604 Are You Spending Enough Time on Team Morale?
Morale doesn’t happen by accident. It affects productivity and outcomes. It keeps people on the team instead of looking elsewhere. It makes your employees go beyond working “hard,” and feel personally invested in their work. So how can you cultivate morale? Today, we discuss how to make everyone feel like their work matters. We’ll explain […]
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9/1/2020 • 12 minutes, 35 seconds
MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market
New to paid advertising? Now’s the time to get into it. COVID-19 sent the price of online advertising down. Way down. Google, YouTube, social media platforms — every platform is ripe for getting exposure. …and your potential customers are spending more time on those platforms than usual. Today, special guest teacher Tyler Jordan of Jordan […]
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8/31/2020 • 17 minutes, 2 seconds
MBA1602 Are You Making It Hard For Your Customers to Spend More Money? + Free Ride Friday
We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus on the ones you already have! Your existing customers are the easiest group of people to market and sell to. But do you have unnecessary barriers between them and further purchases? Are you making it easy to buy […]
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8/28/2020 • 12 minutes, 52 seconds
MBA1601 Should You Start Accepting Apple Pay?
The easier it is to pay, the more people buy. We’ve all been somewhere that doesn’t accept credit cards. But in the future, will not accepting methods like Apple Pay put your business in the same outdated category? Today, we discuss whether Apple Pay is the next PayPal — or the next Visa. Does your […]
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8/27/2020 • 14 minutes, 42 seconds
MBA1600 Q&A Wednesday: How do I make important decisions faster?
They say not to rush important decisions. But you can’t drag your feet, either. It’s Q&A Wednesday, and we’ve got a listener who takes weeks or months to make a call. Worst of all, the time he takes doesn’t necessarily result in better decisions — it just delays everything that comes next. So how can […]
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8/26/2020 • 14 minutes, 38 seconds
MBA1599 How To Hire For Skills You Don’t Have
You can’t do everything. But who should do what? It’s a great problem to have: Your business is growing, and you’re ready to hand responsibilities off to new hires. But how do you know what the best talent looks like? You’re hiring because you don’t know that much about…development, marketing, whatever. In other words, you’re […]
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8/25/2020 • 15 minutes
MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media
All marketing starts with awareness. So how do you get your name out there? We’ve got an expert with an answer. Luana Ribeira specializes in getting entrepreneurs exposure by giving the media what they want: good stories from interesting people. To earn credibility and trust with a wide audience, media exposure and general PR is […]
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8/24/2020 • 19 minutes, 22 seconds
MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday
How are those open rates looking? As your email contact list grows, it takes a little more effort to manage. You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump. Today, we’ll discuss a few tactics you can […]
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8/21/2020 • 0
MBA1596 How Will COVID-19 Affect Your Business Long Term?
Stop asking when COVID-19 will end. Start asking how to do business around it. We’re half a year into the pandemic, and there are no signs of it going away anytime soon. Major changes in consumer and company behavior are reshaping the business landscape. Can you navigate it? Of course you can. Coronavirus is a […]
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8/20/2020 • 13 minutes, 26 seconds
MBA1595 Q&A Wednesday: How do I lower my FB ads cost per lead?
Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money. It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead. If you’re spending too […]
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8/19/2020 • 16 minutes, 16 seconds
MBA1594 How to Evaluate Your Employees
If you’re not evaluating your employees, you’re not getting your money’s worth. Just as importantly, the employees aren’t getting their time’s worth. Finding out if your employees are growing — or just working — is crucial. But it has to be done in a way that’s fair and long-term-goal-oriented. Today, we’ll explain how it’s done. […]
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8/18/2020 • 12 minutes, 33 seconds
MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age
When everyone’s faking not faking it…who can tell the difference? It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert. But it’s not impossible. Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. […]
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8/17/2020 • 18 minutes, 18 seconds
MBA1592 Is Your Team Working On The Right Things? + Free Ride Friday
Is your team making progress…or just working? It can be hard for individuals to stay focused on long-term goals, let alone teams. So making an effort to keep your employees on track isn’t just smart — it’s necessary. Today, we discuss how to make sure your team isn’t losing sight of the horizon. By ensuring […]
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8/14/2020 • 13 minutes, 55 seconds
MBA1591 Creating a User Manual For Your Business
Can your business run without you? It’s important that it can. As your operation grows, it becomes more and more dangerous for you — or anyone on your team — to be indispensable. When life happens and you can’t make it to work, your business should be able to run on autopilot, at least temporarily. […]
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8/13/2020 • 10 minutes, 43 seconds
MBA1590 Q&A Wednesday: My site keeps crashing. How do I find someone to fix it?
Website down? That’s a crisis for almost any business. What now? It’s Q&A Wednesday, and we’ve got a listener whose site crashed. No small business can afford that, at least not for long. More importantly, no small business should run without measures in place to prevent it from happening! Today, we’ll discuss how to get […]
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8/12/2020 • 12 minutes, 13 seconds
MBA1589 Why Selling Low-Priced Products Can Be Harder
We assume big price tags are for big businesses. But it’s the opposite, really. Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this […]
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8/11/2020 • 15 minutes, 42 seconds
MBA1588 Guest Teacher – Alain Hunkins – How to Increase Your Impact and Influence by Building Your Credibility
A lack of credibility is deadly. For all your other assets, not being seen as reliable can negate everything else. That’s true for potential customers, business partners, and your own team. Today, we welcome a special guest who can help. Alain Hunkins is a coach, consultant, and author who’s worked with some of the biggest […]
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8/10/2020 • 18 minutes, 3 seconds
MBA1587 Does Influencer Marketing Work? + Free Ride Friday
We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you? It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers? Can it work for small […]
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8/7/2020 • 12 minutes, 21 seconds
MBA1586 Should You Offer a Lifetime Deal?
The lifetime deal: smart strategy, or slippery slope? Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever. Customers are locked in at a certain rate, for as long as they’re alive. This can backfire. Today, we do the math on lifetime […]
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8/6/2020 • 10 minutes, 57 seconds
MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers?
You’ve gotta do what’s best for your business. But you also have to do what’s best for the customers — especially the ones who supported you early on.. What happens when those two principles conflict? It’s Q&A Wednesday, and we’ve got a listener who wants to niche down their coaching business — which would mean […]
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8/5/2020 • 14 minutes, 58 seconds
MBA1584 Should You Outsource Your Paid Ad Marketing?
You’re ready to spend money on advertising. The question is: do you know how to get the best results? And if not, should you learn, or should you put that advertising budget into the hands of a pro? We had to ask ourselves those questions as our business grew. Paid advertising is complex, and only […]
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8/4/2020 • 16 minutes, 5 seconds
MBA1583 Must Read: How We Decide by Jonah Lehrer
Why did I do that? It’s a question we don’t ask ourselves enough. As small business leaders and entrepreneurs, it’s crucial to understand the human decision-making process. This week, we take a look at a Must-Read that does exactly that. Jonah Lehrer’s How We Decide challenges the myth of rational, logical, even self-serving decision-making. Instead, […]
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8/3/2020 • 16 minutes, 5 seconds
MBA1582 Why Your Business Needs an Enemy + Free Ride Friday
Every brand needs a story. Every story needs a hero. And every hero needs a villain. Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently. In other words, you need contrast. […]
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7/31/2020 • 14 minutes, 45 seconds
MBA1581 How to Run a Paid Live Workshop or Course
Teaching, training, and coaching online: everybody’s doing it for a reason. It’s one of the most profitable ways to monetize your expertise. But that comes with a downside — a ton of competition. With so many courses, webinars, and videos out there, how can you stand out? Today, we’ll explain exactly how to set up […]
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7/30/2020 • 13 minutes, 8 seconds
MBA1580 Q&A Wednesday: What’s a good email open rate for my business?
*Checks notes* Yep, the money’s still in the list. Email is everything when it comes to marketing. It’s the #1 way to nurture leads, and move them closer to becoming customers. But how do you know if you’re…y’know, doing it right? How do you measure the success (or failure) of your email campaigns? Open and […]
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7/29/2020 • 13 minutes, 51 seconds
MBA1579 Lessons Learned From Basecamp’s “Hey” Launch
Want to innovate your marketing? Study marketing innovation. That’s what we’ve been doing, as we followed the launch of Hey, a new take on email from the guys who created Basecamp. And no — we’re not affiliated with Hey in any way. We just paid close attention to Hey’s pre-launch marketing strategy, and felt compelled […]
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7/28/2020 • 19 minutes, 39 seconds
MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads
No more “post & pray.” It’s time for a strategic approach to social media. Social media advertising is a tricky business. But right now is a great time to get into it — costs are down, and folks are spending more time than usual scrolling around. So how can you get the most out of […]
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7/27/2020 • 14 minutes, 30 seconds
MBA1577 Is It Worth It To Switch Providers to Save Money? + Free Ride Friday
If you’re cutting costs this year, you’re not alone. One of the easiest ways to boost profits is to cut down on overhead. But lowering expenses can cost your business in ways you might not realize — especially when it comes to ditching providers and suppliers in favor of cheaper options. Whether it’s digital providers […]
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7/24/2020 • 15 minutes, 44 seconds
1576 3 New Lead Magnet Ideas
Where are your (potential) customers? More importantly, how do you get their email addresses? Today, we’re talking top of the funnel. We’ve got 3 creative ways to find your audience, and get them to opt into the conversation. You probably haven’t tried these (or all of them, anyway), but they work — if executed properly. […]
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7/23/2020 • 12 minutes, 48 seconds
MBA1575 Q&A Wednesday: Does giving away company swag work?
Swag is fun. But is it effective? What’s the real power of t-shirts, mugs, stickers, and all the rest? What’s a reasonable ROI, and how do you even measure it? We’ve given away lots of branded gear over the years. Was it worth it? At least one listener wants to know. It’s Q&A Wednesday, and […]
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7/22/2020 • 11 minutes, 24 seconds
1574 How To Make Sure Your Business Finishes 2020 Strong
How good can 2020 be? Crazy question, right? But it’s one you should be asking. This sh*tshow of a year has derailed businesses and shattered motivation around the world. But entrepreneurs thrive on challenge — even if it’s just the challenge to survive. So how can you get the most out of this wacky year? […]
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7/21/2020 • 13 minutes
MBA1573 Guest Teacher – Rob Ristagno – How to Find New Revenue in Old Data
How much revenue are you leaving on the table? Rob Ristagno knows data. From baseball to balance sheets, he specializes in figuring out what the numbers are saying — and what they’re hiding. Today, he’s here to teach us a simple exercise to get the most out of the data we already have. Best of […]
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There’s no way around meetings. But they don’t have to suck. Today, we’re sharing our best tips for ensuring that your team’s meetings are tight, efficient, and not a boring slog. Most importantly, these 4 “Must Do’s” guarantee that your meetings aren’t the worst possible thing: a waste of time. It just takes a little […]
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7/17/2020 • 14 minutes, 19 seconds
[Bonus Episode] Introducing: Real Good
If business isn’t doing any good…what’s the point? We’re interrupting our regular podcast stream to bring you something special. It’s the first episode of Real Good, a new podcast about people using the power of their business to make a better world. Seriously. These stories aren’t about PR or charity. They’re about businesses and leaders […]
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7/16/2020 • 43 minutes, 8 seconds
MBA1571 How Your Business Can Have Frequent Small Wins
They say success is mostly perspiration, with a little inspiration. But what about motivation? Keeping spirits high is a team leader’s responsibility. The best way to do that? Breed success with success by regularly celebrating wins. By making a point of basking in small victories every week, you keep the motivation going. Feeling the little […]
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7/16/2020 • 11 minutes, 44 seconds
MBA1570 Q&A Wednesday: Who should be my first hire?
Solo no mo’. It’s Q&A Wednesday, and we’ve got a listener who’s finally making enough revenue to double the size of their one-person team. The only problem? This soon-to-be-former solopreneur isn’t sure what position to fill. What’s the priority? Your first hire is a big investment (and commitment). It’s crucial to find someone that doesn’t […]
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7/15/2020 • 12 minutes, 23 seconds
MBA1569 Take The Pricing Challenge
We dare you. Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very powerful. You’ll learn that you can charge more than you think — without pissing off your customers. And there’s one way to prove it. A few factors […]
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7/14/2020 • 12 minutes, 35 seconds
MBA1568 Must Read Episode: You’re Gonna Die by Neville Medhora
Let’s talk about death — but in a good way! This is a very different “Must Read.” Neville Medhora’s You’re Gonna Die isn’t exactly about business. Or it’s not only about business. It’s about life, how it ends, and how we all need to make every second of it count. Especially entrepreneurs. Subtitled “A framework […]
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7/13/2020 • 15 minutes, 38 seconds
MBA1567 Will Your Business Survive? + Free Ride Friday
This crisis will end. But when? And can your business last ‘till then? Let’s find out. Today, we’re discussing what your company needs to come through the other side of this whole COVID thing. How can you navigate the tunnel when you can’t yet see the light? How do you know when it’s smarter just […]
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7/10/2020 • 14 minutes, 27 seconds
MBA1566 Should You Charge a Set Up Fee?
Should onboarding cost the customer money? Can “set-up” fees backfire? Once you’ve made the sale, is it smart to immediately tack on an extra charge just to get someone up and running? It depends. Today, we’ll discuss why businesses charge these initial, one-time set-up fees. By understanding why companies do it — and how it […]
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7/9/2020 • 12 minutes, 58 seconds
MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge?
Entrepreneurs are different. We don’t work the same. We don’t live the same. And we face challenges that the conventionally employed just don’t. For example, it can be incredibly tough to “leave work at work” when we’re solely responsible for our businesses. Our brains are full of hamsters, spinning away on wheels that never stop. […]
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7/8/2020 • 14 minutes, 28 seconds
MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta
Don’t miss this one. It’s an in-depth interview with someone who saw a special niche in a very, very competitive industry, and filled it successfully. It’s a true Master Class in both business-building and one of the most important aspects of digital marketing: email. No, email isn’t “dead,” or anywhere close to it. Yes, the […]
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7/7/2020 • 31 minutes, 8 seconds
MBA1563 Must Read: Never Lose A Customer Again by Joey Coleman
Retention is the new acquisition. As business people, we put a ton of effort into getting new customers. But so many of us fail to devote adequate focus to keeping the customers we have. It’s a plague! A syndrome. A common pitfall that’s swallowed a million businesses. So how can you keep — and keep […]
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7/6/2020 • 14 minutes, 39 seconds
MBA1562 When to Hire a CFO + Free Right Friday
Are your finances getting too big to handle? That’s a great problem to have! But it’s a problem nonetheless. Hiring a CFO is a sign you’ve arrived. It means you’re dealing with so much revenue and expenses that it’s no longer something you can just…do. You need a professional who can take total command of […]
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7/3/2020 • 14 minutes, 10 seconds
MBA1561 Dealing With Financial Stress in Your Business
Of all the kinds of stress, financial stress is one of the worst. It can make entrepreneurship…not fun anymore. Stress compounds any financial problem your business has, making it significantly worse. But dealing with tough times calmly and strategically is just one of those must-have skills for independent business people. Easier said than done though, […]
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7/2/2020 • 13 minutes, 14 seconds
MBA1560 Q&A Wednesday: How do you consistently publish content? Any tips?
Producing content is exhausting. If you’re doing it wrong, that is. It’s Q&A Wednesday, and one listener wants to know how in the heck we manage to produce 5 podcast episodes every single week. It’s not easy, but it’s also not that stressful — because we have a system to support consistent production. And you […]
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7/1/2020 • 12 minutes, 34 seconds
MBA1559 How to Get More Backlinks to Your Site
You’ve gotta rank. There’s no way around it. No matter what kind of business you have, SEO is the way to grow. And the single most important factor in getting your website to the first page of Google results isn’t where you stick the keywords. It’s who’s linking to it. Backlinks are Priority One for […]
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6/30/2020 • 12 minutes, 25 seconds
MBA1558 Guest Teacher – Tanner Chidester – How to Boost Revenue with High-Ticket Sales
Say it with me: undercutting is a garbage strategy. Trying to compete by offering the lowest price is a race to the bottom. When we’re starting out, most of us are shy about charging high prices. But done right, the high-ticket proposition is a smart way to gain real momentum for a new business. But […]
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6/29/2020 • 19 minutes, 22 seconds
MBA1557 Why an End Goal For Your Business Is So Important + Free Ride Friday
Every game has to end — including the entrepreneurship game. So what does winning the game look like for you? It can seem obvious, but do many people start and run businesses without a clear endgame in mind. Or they start with an endgame that’s too vague, and over the years lose sight of that […]
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6/26/2020 • 12 minutes, 43 seconds
MBA1556 How Too Much Content on Your Website Can Harm Your Business
You’re posting too much content. I know, sounds crazy right? But something changed. Specifically, the algorithm Google uses to rank website pages made a major shift. While in simpler times, regularly posting content was a solid strategy for getting to Page One, that’s no longer true. Too many pages = depressed ranking. Less is seriously […]
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6/25/2020 • 10 minutes, 48 seconds
MBA1555 Q&A Wednesday: Should I keep my online course open, or do an “open & close” launch?
What’s the best way to sell an online course? Should you leave it out there, open for enrollment whenever? Or should you establish a limited enrollment period with a firm end date? Does one help you sell more memberships? Does one help your overall business plan more? It’s Q&A Wednesday, and we’ve got a listener […]
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6/24/2020 • 11 minutes, 5 seconds
MBA1554 Should You Trademark Your Brand?
We’ve all seen the little encircled “TM” on the names of our favorite brands. But what does it actually mean? More importantly, how can it help your chances of success? Depending on the nation or State you live in, a trademark can be a crucial part of protecting your company from copycats. But not always; […]
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6/23/2020 • 12 minutes, 40 seconds
MBA1553 Guest Teacher – Nathan Hirsch – How to Build and Promote an Affiliate Program
Affiliate marketing: in many ways, it’s the ultimate “growth hack” for new businesses. You essentially crowdsource sales by cutting people in on the revenue generated by their own referrals. Win-win! But is there a strategy to it? Today’s special guest teacher certainly thinks so. Nathan Hirsch built multiple successful companies that harnessed the power of […]
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6/22/2020 • 16 minutes, 36 seconds
MBA1552 Should Your Business Publicly Take a Stand? + Free Ride Friday
Politics. Social movements. Morality. Does any of that have a role in your business? That question is on the forefront of many an entrepreneur’s mind, as protests rage across the United States and the world over issues of inequality. While it’s tempting to think we can simply keep current events out of business… …it’s just […]
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6/19/2020 • 15 minutes, 59 seconds
MBA1551 Are You Putting Too Much Money Back Into Your Business?
How much is too much to reinvest? As the founder of a small business, you’re responsible for keeping your company in good financial health. You owe it to everyone on your team — and your customers — to keep the ship afloat. That’s why so many entrepreneurs pour every possible cent of profit right back […]
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6/18/2020 • 14 minutes, 42 seconds
MBA1550 Q&A Wednesday: Do I need to accept PayPal with my new business?
PayPal: is it a must? PayPal used to dominate the cardless transaction world. Even now, it’s a popular choice for millions of consumers. But is it so popular that your small business has to offer it? Do people’s ideas about security and convenience dictate that only taking credit cards is a mistake? It all depends. […]
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6/17/2020 • 12 minutes, 53 seconds
MBA1549 4 Simple Tips To Improve Your New Hire On-Boarding
Onboarding: it’s not just for customers! When you make a new hire, it’s your job to set them up for wins. So much time and effort is wasted by new employees when they aren’t quite sure how things really work, or when they’re trying to find their place in a new company culture. Here’s how […]
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6/16/2020 • 14 minutes, 24 seconds
MBA1548 Guest Teacher – Saksham Sharda – How to Generate Demand and Qualify Leads Using Calculators and Quizzes
It’s the biggest question in digital marketing: how can I get people to stop and hear me out? Today’s guest teacher, Saksham Sharda, has an answer: hear them out first. By adding fun little tools like quizzes and calculators, you’re leveraging every consumer’s favorite topic (themselves) into crucial market research. It doesn’t just get attention. […]
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6/15/2020 • 18 minutes, 11 seconds
MBA1547 Are Lifestyle Businesses Real? + Free Ride Friday
This whole “laptop on the beach” thing…it’s BS, right? Yes and no. As independent entrepreneurs, we’ve often wondered what we’re doing wrong. We see these other founders globe-hopping, working out of Parisian cafes and beachside bungalows for a few hours before getting back to the “lifestyle” of many people’s dreams. But it turns out there’s […]
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6/12/2020 • 13 minutes, 48 seconds
MBA1546 3 Big Affiliate Marketing Mistakes to Avoid
We’re all for affiliate marketing. It’s one of the best ways to monetize your expertise, content, and following. It’s a fantastic passive(ish) revenue stream, whether you’re a full-time affiliate, a side hustler, or just someone who likes to share great products with people who would benefit from them. But you can do it wrong. Way […]
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6/11/2020 • 12 minutes, 5 seconds
MBA1545 Q&A Wednesday: I’m having a hard time with my market analysis. How do I get started?
Market research: you’re lost without it. But some markets are easier to research than others. It’s Q&A Wednesday, and we’ve got one listener in a very niche industry, unsure of where to turn for data to analyze. When you’re blazing your own trail, intel can be hard to find. But it’s always there somewhere. Today, […]
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6/10/2020 • 12 minutes, 18 seconds
MBA1544 How to Spend Your Weekend for a Better Week
We’ll never stop saying this: your rest is just as important to your business as your work. Like any good trainer will tell you about muscles, a business can only grow when recuperation is a priority. If you’re a full-time independent business person, it can be very tempting to work yourself into a ditch. And […]
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6/9/2020 • 12 minutes, 28 seconds
MBA1543 Must Read: The Ride of a Lifetime by Robert Allen Iger
What can you learn from the big companies? Can any of the philosophies behind mega-companies like Disney help your small business? Yes. Robert Allen Iger climbed the ranks of the ultimate corporation, Disney, and ran the show for 15 years. In that time, he learned a few things that can help you — yes, you, […]
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6/8/2020 • 14 minutes, 32 seconds
MBA1542 Charging Local Currency With Your Online Business + Free Ride Friday
It’s a global marketplace. Charge accordingly, or you’re leaving rupees on the table. Currency localization is way more than a convenience bonus. It’s a potentially game-changing tactic that can have a serious impact on your overall revenue. Not only do different nations have different currencies; they have different economies. The bottom line? It’s not just […]
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6/5/2020 • 12 minutes, 44 seconds
MBA1541 Do Company Perks Work?
Is Google on to something? Those nap pods and free lunches must be worth the investment, right? Can the same perk-heavy approach work for smaller businesses? Today, we’ll explore the ROI of all those “extras.” From breakroom snacks to in-house gyms, some perks have historically worked better than others. Some have even done more harm […]
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6/4/2020 • 11 minutes, 5 seconds
MBA1540 Q&A Wednesdays: Should I open my shop doors with COVID restrictions?
This is math we’ve never had to do before. Trying to stay in the black during a pandemic involves a lot more than simple numbers. Navigating the rules, assessing the risks, and operating with one (or both) hands tied behind our backs can be overwhelming – especially when the rules vary from place to place […]
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6/3/2020 • 12 minutes, 45 seconds
MBA1539 Do You Need A Degree To Be a Successful Entrepreneur?
What’s a formal education really worth? Since this is The $100 MBA, you might expect us to say something along the lines of “not much.” But not necessarily. There are things you can only get in college. Whether or not you need you need those things depends on your goals, your entrepreneurial vision, and your […]
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6/2/2020 • 15 minutes, 30 seconds
MBA1538 Guest Teacher – Matt Johnson – How To Use Podcast Interviews To Build Relationships.
Get on a podcast. Now. It doesn’t have to be this one. But the value of being heard on a good podcast goes way beyond the exposure and brand awareness you stand to gain. In fact, this week’s special guest teacher might argue that the networking opportunities you get are just as valuable. Or maybe […]
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6/1/2020 • 18 minutes, 18 seconds
MBA1537 4 Essential Purchases When Starting a Business + Free Ride Friday
Digital or physical, online or brick & mortar, every business needs a few things at the start. These are the non-negotiables, the 4 things that every single business can’t really function and thrive without. These are your first investments, literally the cost of doing business when you’re first getting started. This is where to spend […]
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5/29/2020 • 14 minutes, 37 seconds
MBA1536 How To Build Your Network Despite a Pandemic
Being stuck in lockdown doesn’t have to stop you from networking. Even though we can’t go to conferences and the like, networking is still possible — and it’s still incredibly important. It’s one of the most powerful methods for building your business, one that’s worth an intentional investment of time and effort, pandemics be damned. […]
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5/28/2020 • 14 minutes, 27 seconds
MBA1535 Q&A Wednesdays: Should I raise my prices during a pandemic?
Price hikes can be scary. Will you turn customers off? Will people feel betrayed or surprised — especially during a global crisis? It’s Q&A Wednesday, and we’ve got one listener who can’t get his business in the black without some fresh revenue. With no room for paid ads in the budget, and the lockdown depressing […]
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5/27/2020 • 16 minutes, 6 seconds
MBA1534 4 Big Opportunities in 2020
This year isn’t all bad. I mean, it’s bad. It’s awful. But if every crisis presents opportunities, the Year of COVID is no exception. Through pandemics, murder hornets, and whatever fate dreams up next, success comes to those who adapt the quickest. So how can you navigate the new normal in a way that grows […]
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5/26/2020 • 17 minutes, 17 seconds
MBA1533 Guest Teacher – Rich Allen – How to Explain How Your Business Works Using a Bike
Communication is everything when you’re leading a team. So how can you better explain why everyone’s work matters? With a bicycle. Rich Allen is an entrepreneur, writer, speaker, and consultant whose success in small business has a lot to do with great team management. His bike analogy is the centerpiece of a results-driven approach that […]
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5/25/2020 • 18 minutes, 24 seconds
MBA1532 Google vs. Facebook Ads + Free Ride Friday
Digital advertising is suddenly a lot cheaper. But it’s no less confusing. When you’re deciding how and where to spend your advertising budget, it’s important to have a clear strategy. What are your priorities? One of the first, most fundamental decisions you have to make is to choose between the two super-powerhouses of online ads: […]
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5/22/2020 • 18 minutes, 4 seconds
MBA1531 2020’s 5 Most Common Online Business Mistakes
Just getting started? Here’s what not to do. So far this year, we’ve seen various businesses make some of the same blunders. The mistakes aren’t just holding people back; they’re a mortal threat to any company trying to get off the ground. These are potentially devastating mistakes that negate all the hard work people put […]
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5/21/2020 • 17 minutes, 32 seconds
MBA1530 Q&A Wednesdays: So many things to improve in my business. Which one first?
Analysis Paralysis: it’s that frozen feeling you get when there’s so much to do, you can’t do any of it. Sometimes, just knowing where to start is the first challenge, and the key that unlocks all your forward progress. When your business has multiple areas in need of help, what’s the priority? What takes precedence […]
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5/20/2020 • 16 minutes, 59 seconds
MBA1529 When Should You Hire A Bookkeeper?
There’s only so much time and money. A bookkeeper can save you tons of both. Today, we’ll explain exactly what a bookkeeper does, and why one is so vital to your business after a certain point. Different from a full-blown accountant, a bookkeeper helps you handle what no one should tackle solo — that is, […]
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5/19/2020 • 18 minutes, 31 seconds
MBA1528 Guest Teacher – Oli Bridge – How to Build Video Funnels for Your Business
How powerful is video? As a medium, it’s quickly gone from a marketing “maybe” to a “must.” Video can’t replace written content for every purpose, but used strategically (and created efficiently), a little video can be a huge differentiator. Oli Bridge specializes in using video content in ways you might not have considered — for […]
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5/18/2020 • 19 minutes, 40 seconds
MBA1527 Focus on The Things That Don’t Change + Free Ride Friday
Entrepreneurship isn’t just about innovation. Sometimes, understanding that which doesn’t change is just as important. Real long-term success requires a strategy that’s built around a few key principles; eternal truths about your industry that aren’t subject to the whims of the market. No matter what, consumers will always want their food to be tasty, their […]
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5/15/2020 • 15 minutes, 17 seconds
MBA1526 How to Get Great Customer Reviews Quickly
Your business needs good reviews. These days, people don’t buy a paperclip without seeing how many stars it got on Amazon. We live in the “social proof” era, where consumer opinions carry far, far more weight than any of your marketing or advertising. If people can’t find reviews of your product, it creates uncertainty, if […]
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5/14/2020 • 14 minutes, 51 seconds
MBA1525 Q&A Wednesdays: Do I need an About Page if it’s just me and my EA?
Every business needs a website. But does every business need an “About” page? Yes. It’s Q&A Wednesday, and we’ve got a listener who’s building their (very) small business website, and wonders whether showcasing his tiny “team” sends the wrong message. Can an About Page backfire, or make visitors take you less seriously? Not if you […]
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5/13/2020 • 11 minutes, 59 seconds
MBA1524 Add-Ons In Your Business The Right Way
Ever get annoyed when businesses try to tack on little upsells? What if we took a different approach, one that puts added value first and added revenue second? That’s a better way to approach the optional features customers can add to your product – or not. Today, we’ll explain how to determine what should be […]
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5/12/2020 • 15 minutes, 40 seconds
MBA1523 Must Read: Remote by Jason Fried and David Heinemeier Hansson
The book isn’t new, but the review is timely. This is the best guide to running a remote team available, from two guys who helped pioneer and popularize the concept. Fried and Hansson are the co-founders of Basecamp, the tool we use here at The $100 MBA to coordinate the work of about two dozen […]
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5/11/2020 • 14 minutes, 36 seconds
MBA1522 Set Up a Home Office on a Budget + Free Ride Friday
Our company has always been remote, and we’ve always worked from home. With millions suddenly forced to do business from the same building they live in, we figured a little advice on effective home office setup might be helpful. The good news? It’s pretty easy, and not that expensive. If you’re used to working in […]
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5/8/2020 • 13 minutes, 49 seconds
MBA1521 First Steps In Setting Up a YouTube Channel
YouTube: ignore it at your peril. It’s the world’s second largest search engine, and its content often dominates the results of that other search engine. It’s a powerful marketing channel, as powerful as any blog or social media account. So how do you get started? Today, we’ll explain how to get your own YouTube channel […]
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5/7/2020 • 14 minutes, 36 seconds
MBA1520 Q&A Wednesdays: I Want To Sell My Books. Do I need a Website?
Standing out as a writer is tough. Fortunately, you don’t necessarily have to shoot for the New York Times’ best-seller list. You just have to find your audience, and grow it. But for today’s authors, that begs the question: does Amazon help with that, or hurt? Or both? It’s Q&A Wednesday, and one of our […]
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5/6/2020 • 11 minutes, 46 seconds
MBA1519 How to Create a Demo Video for Your Product
No matter what you’re selling — product or service, physical or digital — a great video can be a marketing game-changer. Videos are an efficient way to get attention, get your message across, and nurture leads faster. As content goes, video is almost as important as the written word these days, and will almost certainly […]
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5/5/2020 • 18 minutes, 47 seconds
MBA1518 Guest Teacher – Angela Henderson – How To Use Human to Human Marketing In Your Business
You’ve heard of B2C and B2B. But H2H is still important, no matter what kind of business you run. Angela Henderson is a business coach, keynote speaker, and podcaster who helps women business owners from around the world earn consistent 5-figure monthly revenue and multiple 6-figure years… without burning out in the process. Her focus […]
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5/4/2020 • 22 minutes, 42 seconds
MBA1517 How To Move From Working In Your Business to Working On Your Business + Free Ride Friday
You’ve built a business. Congratulations! Now, it’s time to stop building it. Seriously. One trap entrepreneurs fall into is failing to take Marshall Goldsmith’s old advice: “What got you here won’t get you there.” In this case, it means hanging on to responsibilities that shouldn’t be yours anymore — things you handled at the beginning, […]
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5/1/2020 • 15 minutes, 38 seconds
MBA1516 How to Manage Support Coverage During Holidays
What happens to your company’s Customer Support during holidays? More importantly, what happens when it’s a holiday for some of your employees or customers, but not for others? It’s a global economy, and if you run a global business like ours, this becomes an issue. With a couple dozen employees and thousands of customers scattered […]
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4/30/2020 • 12 minutes, 35 seconds
MBA1515 Q&A Wednesdays: I need to make some layoffs. Should I do it slowly or all at once?
If you’re anxious about letting employees go, you are not alone. Unemployment rates are at absurd levels, as company after company is forced into mass layoffs. Small businesses are no exception. The only difference? Axing team members can hurt more when the team is small. Timing can make a huge difference. When you let employees […]
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4/29/2020 • 15 minutes, 33 seconds
MBA1514 Why Now Is The Best Time to Create More Content
Whether you blog or vlog, work in words or graphics, it’s time to turn the content machine up to 11. Like, now. It’s not just a way to pass the time while we’re all cooped up inside. For all the downsides, the current lockdowns aren’t just a way to save lives — they’re a business […]
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4/28/2020 • 13 minutes, 24 seconds
MBA1513 Must Read: Stillness Is The Key by Ryan Holiday
One of our favorite authors is back with another mindset-altering book we can’t wait to share with you. Ryan Holiday’s Stillness Is The Key is required reading for anyone looking to be their best in business and life. No, it’s not a meditation instruction manual. It’s a guide to addressing the overwhelm and anxiety common […]
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4/27/2020 • 20 minutes, 42 seconds
MBA1512 3 Must Do Online Security Tips + Free Ride Friday
Cybersecurity has never been more important, as COVID-19 forces more and more business online. As we learned from the Zoom debacle, leaving your business vulnerable can lead to some serious losses, potentially losses you can’t recover from. Let’s protect your baby. There are three online “gates” cyberjerks can hack their way through, if you let […]
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4/24/2020 • 19 minutes, 55 seconds
MBA1511 Is Now a Bad Time To Sell a Business?
Maybe you were just getting ready to sell when COVID-19 hit. Maybe you’re thinking about getting out because of COVID-19. Either way, it’s a bit of a buyer’s market generally, so selling a business during this crisis must be approached with caution and careful analysis. So how long should you hold out? How long can […]
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4/23/2020 • 13 minutes, 17 seconds
MBA1510 Q&A Wednesdays: How long should I plan for COVID-19 to affect my business?
This corona thing is gonna be with us for a while. The question is: how long is a while? More importantly, what can you do about it as an entrepreneur or small business owner? It’s Q&A Wednesday, and we’ve got a listener with a question that’s surely on many, many people’s minds. Trying to plan […]
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4/22/2020 • 17 minutes, 53 seconds
MBA1509 Things to Consider Before You Change Your Brand Name
Rebranding – is it worth the trouble? Sometimes, the answer is yes. But we have to stress the key word here: sometimes. Rebranding can be a lengthy, difficult, costly process that only moves your business forward in very specific circumstances. Do your circumstances fit the bill? Let’s find out. If you rebrand in the wrong […]
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4/21/2020 • 14 minutes, 49 seconds
MBA1508 Guest Teacher – Clay Staires – How to Create Repeat Business and Customer Service Experiences That Wow in the Digital Age
Customer service is your difference. It’s one of the best ways for a small business to stand out from competitors and build a loyal following. You don’t have the marketing and advertising budgets of bigger operations, but you can devote a larger portion of your resources to making sure your customers aren’t just happy — […]
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4/20/2020 • 22 minutes, 52 seconds
MBA1507 The Fastest Way To Sell Your Physical Products Online + Free Ride Friday
You sold merchandise IRL in a brick & mortar store or public marketplaces. Now you can’t. There is a way forward. Today, we’re not just discussing how to start selling your physical goods online. We recognize that this is a business emergency, and you don’t only need a way to do it effectively, or with […]
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4/17/2020 • 15 minutes, 34 seconds
MBA1506 How to Use Content Swaps To Grow Your Audience
Sometimes, the best way to find your audience is to borrow someone else’s. Content swapping is a classic, tried-and-true method of growing your brand awareness. It’s so well-established, it doesn’t even feel right calling it a “hack.” But whatever you call it, it works. Today, we’ll explain how to execute this smart, efficient way to […]
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4/16/2020 • 15 minutes, 11 seconds
MBA1505 Q&A Wednesdays: How do I balance quantity vs. quality and not get overwhelmed?
Not everyone is binging Netflix during this quarantine. As COVID-19 forces countless people to learn new ways of doing business, some companies and entrepreneurs are suddenly inundated with inquiries, new customers, and…just work. How can we handle it all? It’s Q&A Wednesday, and we’re helping one listener whose plate is too full for comfort. While […]
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4/15/2020 • 14 minutes, 51 seconds
MBA1504 Should You Run Competitive Ads?
Online advertising is cheaper than ever. Cost-per-Click is down, and the whole world is moving their business to the web. It’s a very noisy Internet right now. Should you stand out from the competition by calling out the competition? Today, we’ll discuss what’s to be gained from taking on your competitors directly. When your marketing […]
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4/14/2020 • 17 minutes, 20 seconds
MBA1503 Must Read: The Road Less Stupid by Keith Cunningham
As you might be able to tell by the title, this week’s Must-Read is, um…direct. That’s the best thing about it. Keith Cunningham’s The Road Less Stupid isn’t blunt for blunt’s sake. It strives to be practical, immediately applicable, and just as useful as possible. Read it, and you can pretty much take action right […]
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4/13/2020 • 17 minutes, 35 seconds
MBA1502 Who to Partner with When Markets are Down + Free Ride Friday
COVID-19 is cratering the economy. But not everyone is losing business. Just ask Netflix, Amazon, or your local takeout place. Even if your business isn’t naturally quarantine-proof, you can still find a way to thrive. By identifying and partnering with businesses better suited to ride this thing out, you can find a way forward. There’s […]
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4/10/2020 • 15 minutes, 33 seconds
MBA1501 Lessons Learned from Vlogging Daily
He’s been stuck in the house for 14 days. At first, it seemed like an inconvenience. So he turned it into an opportunity. We just came back from some time abroad. During the COVID-19 crisis, that made things a little awkward when we touched back down at home. By law, our intrepid host Omar wasn’t […]
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4/9/2020 • 13 minutes, 56 seconds
MBA1500 Q&A Wednesday: How do I sell a $10,000 program on a webinar?
Price doesn’t matter. Value does. When it comes to sales, the only thing that a high price changes is the amount of trust you have to build in order to convey the real value of the product. It might take more time or effort, but if the value is there, the sale makes sense. That’s […]
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4/8/2020 • 14 minutes, 42 seconds
MBA1499 How to Manage Your Cash Flow During a Crisis
For your business to be stable, your revenue stream needs a minimum level of predictability. That’s where smart, proactive cashflow management comes in. As a small business owner or entrepreneur, you have to have a plan for the ups and downs, for all the circumstances outside your control that can affect your business. And the […]
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4/7/2020 • 20 minutes, 25 seconds
MBA1498 Guest Teacher: Brian Hamilton – How and Why To Use your Accountant for Much More Than Taxes
A qualified accountant is a clutch hire, no matter the size of your business. If a penny saved is a penny earned, a penny well-managed is just as valuable. CPA (Certified Public Accountants) don’t just count beans – they increase the bean count, and make sure the beans you have are creating beans of their […]
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4/6/2020 • 19 minutes, 8 seconds
MBA1497 How You Feel is How You Perform + Free Ride Friday
Nothing is “just business.” Feelings affect everything we do, no matter how calculated or logical we think business is. It’s time to stop trying to separate emotions from business, and instead learn to navigate the emotions around business. Pretending our feelings don’t affect our performance or our decisions is delusional. But if we work on […]
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4/3/2020 • 14 minutes, 8 seconds
MBA1496 Lesson Learned From My Trip to Japan
Just before the corona-crisis descended, our intrepid co-founders Omar and Nicole headed to Japan for 10 days of decompression. It wasn’t a business trip, just pure travel for the fun of it. But as they explored this new culture for the first time, they couldn’t help but learn a few things. Now, it’s time to […]
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4/2/2020 • 15 minutes, 58 seconds
MBA1495 Q&A Wednesday: How do I shift my team to remote work?
Let’s tackle the most FAQ about business in the COVID-19 era. It’s Q&A Wednesday, and one of our listeners (actually, make that a ton of our listeners) is suddenly forced to run a team remotely. How the heck do you manage people who are nowhere near you? We definitely have this one covered. Our company […]
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4/1/2020 • 12 minutes, 6 seconds
MBA1494 How to Work From Home and Stay Sane
You knew this episode was coming. During the coronavirus pandemic, so many people suddenly have to work from home. When your kitchen table becomes your office, how can you keep from losing your grip? How can you protect your home and personal life — not to mention your mental wellbeing — from your job? For […]
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3/31/2020 • 14 minutes, 15 seconds
MBA1493 Must Read: Walt Disney by Neal Gabler
Where does innovation come from? What about the greatest game-changers lets them see opportunities the rest of us miss? What is genius? Walt Disney is a perfect case study. Neal Gabler’s Walt Disney: The Triumph of the American Imagination is the most detailed, exhaustively researched portrait of Mickey’s creator ever written. It takes a deep […]
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3/30/2020 • 18 minutes, 47 seconds
MBA1492 Are You Paying Too Much For Your VA? + Free Ride Friday
Virtual assistants can be invaluable – but exactly how valuable are they? Having a dedicated person to handle administrative tasks online is a massive advantage for small business owners. We’ve used a VA since the early stages of our business, and she’s worth every cent. But just how many cents makes sense, business-wise? Let’s do […]
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3/27/2020 • 13 minutes, 57 seconds
MBA1491 How Often Should You Offer Training To Your Team?
Professional development is key, no matter what you do. As a small business owner, how much of your team’s development is your responsibility? How much training, resources, and opportunities should you provide? No matter how big or small the team, it’s a question we all should answer. You can’t be the only one who continues […]
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3/26/2020 • 12 minutes, 51 seconds
MBA1490 Q&A Wednesday: Do I need to have a dedicated server for my website?
Are you being served? Most of us use shared servers for our websites, at least at first. Whether you’re on WordPress, SquareSpace, Weebly, or another host, you’re probably sharing server space with a few hundred “roommates.” So when is it time to leave the apartment and buy your own house? Like so many things in […]
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3/25/2020 • 13 minutes, 44 seconds
MBA1489 Hiring a Website Manager
Does someone need to take the wheel at your website? Stop right there: this is not an episode only for the technologically…disinclined. Your website doesn’t have to be a mess for you to consider an outside expert. In fact, if your business and website are doing great, it might just be the right time. Especially […]
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3/24/2020 • 14 minutes, 4 seconds
MBA1488 Guest Teacher: Timothy Clark – How To Lead your Team Through The 4 Stages Of Psychological Safety
Are you getting the best from your team? If they’re not psychologically safe…probably not. In order to perform to their potential, employees have certain work environmental needs, aligned to commonly understood human needs. If that all sounds a little academic, it’s because we’ve got an eminently qualified guest teacher this week: author, entrepreneur, and Oxford […]
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3/23/2020 • 18 minutes, 44 seconds
MBA1487 How Stress Has Affected My Business + Free Ride Friday
This episode isn’t about your health. Well, it’s about that, too. But this is a business podcast, and here’s the bottom line: stress doesn’t only hurt your body and mind. It can destroy your business. It can make you think you’re “working hard” when you’re really just working against yourself. De-stressing isn’t a luxury. It’s […]
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3/20/2020 • 19 minutes, 33 seconds
MBA1486 Lessons & Actions You Can Take When Googling Your Business
Ever Googled your own business? Sure you have. But what were you trying to accomplish? Today, we’re discussing how to use Google’s search results strategically. No, this isn’t exactly an SEO lesson. But it’s a way to use Google to shape and act on your broader marketing objectives, systematically. What can you learn? And what […]
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3/19/2020 • 13 minutes, 36 seconds
MBA1485 Q&A Wednesday: How do I know if my business will succeed?
Nothing is guaranteed. But that doesn’t mean we can’t evaluate the viability of a business idea in advance, and give ourselves the best chance of success. But how? It’s like poker: while there are elements you can’t control, knowing the odds and acting strategically are what separates the winners from the rest – all luck […]
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3/18/2020 • 17 minutes, 18 seconds
MBA1484 3 Tough Lessons I’ve Learned in The Past 12 Months
This is how we screwed up. Every mistake carries the gift of a lesson. Learning those lessons makes those mistakes valuable — to you, and anyone who can learn from you. To get the most value out of our stumbles, blunders, and fails over the last 12 months, we’re discussing them here – for you! […]
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3/17/2020 • 15 minutes, 12 seconds
MBA1483 Must Read: The 1% Solution for Work and Life by Tom Connellan
Are you stuck at “average?” This week’s Must-Read for entrepreneurs is all about making real change, one little bit at a time. Whether you’re not progressing enough, quickly enough, or at all, it’s time to take action. Because average will only get you so far. The good news is that becoming your absolute best — […]
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3/16/2020 • 15 minutes, 13 seconds
MBA1482 The Best Time to Send Your Email Newsletters + Free Ride Friday
Email is still the most important marketing channel you have. But your emails won’t do much for your business if no one is reading them. Part of getting those open, read, and click rates up is finding the right time for your message to hit the inbox — which isn’t as simple as you might […]
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3/13/2020 • 12 minutes, 51 seconds
MBA1481 How to Use Automated Webinars to Sell Your Online Course
Ready to extend your reach way beyond your daily working hours? If you have a course to sell, there’s a method that can save you a ton of time and energy, all while bringing in passive leads and sales. Automated webinars. Some people call them “evergreen” webinars. Whatever the name, they’re more than just videos. […]
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3/12/2020 • 11 minutes, 38 seconds
MBA1480 Q&A Wednesday: How do I tell my lifetime members I need to charge them?
Lifetime memberships can be tricky, especially as your business grows. When something changes, how can you honor your long-standing arrangements without losing money? How can you change the terms of your service without ticking off your earliest supporters? It’s Q&A Wednesday, and we’ve got a coach who’s ready to add significantly more value to their […]
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3/11/2020 • 13 minutes, 23 seconds
MBA1479 How to Just Get Started With Your Business Today
Almost everyone has a cool idea for a business. Almost no one will actually do it. Will you? Today, we’ve got your first step. Do this one thing now, and you’ll be closer to actually starting your business than most of the would-be entrepreneurs who never make it past a great idea. The best part? […]
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3/10/2020 • 13 minutes, 23 seconds
MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling
The best product doesn’t win. The product with the best story wins. Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds. Ask any great teacher which lessons work best: […]
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3/9/2020 • 21 minutes, 58 seconds
MBA1477 Outsourcing Your Most Time Consuming Tasks + Free Ride Friday
Forget the dollar, the euro, the pound. The most valuable currency on Earth is time. So let’s get you more of it. Odds are, you’re doing things you don’t have to. These tasks are thieves, robbing you of the precious resource of time — a resource that can’t be replenished. Your time alive is a […]
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3/6/2020 • 17 minutes, 49 seconds
MBA1476 How To Use Newsjacking to Promote Your Business
Current events can produce more than anxiety. In fat, they might just be your secret marketing weapon. “Newsjacking” is a tried-and-true trick in which you tie your marketing to national and global events. Whatever the media’s fixated on, you can leverage it to promote your business– if you’re creative enough. And yes, it’s ok if […]
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3/5/2020 • 13 minutes, 13 seconds
MBA1475 Q&A Wednesday: How do I create an MVP for my physical product?
Always, always test the MVP – no matter what you’re selling. If you don’t know, the MVP (Minimum Viable Product) is the first iteration of a product you can sell. It’s the barest-bones, cheapest-to-produce version of something you can still sell at a profit, to test the market potential of your idea in the real […]
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3/4/2020 • 17 minutes, 13 seconds
MBA1474 The Worst Time To Make Big Decisions
Sometimes, it’s not how you make decisions, but when. When you’re faced with a major choice, with significant stakes on the line, you have to make sure of one thing before you decide. You have to make sure that the context in which you make your decision isn’t putting the kind of pressure on you […]
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3/3/2020 • 16 minutes, 15 seconds
MBA1473 Must Read: Who Moved My Cheese? by Dr. Spencer Johnson
Still thinking about starting a business? Stop. This week’s Must-Read book for entrepreneurs is a classic. It’s a short, simple analogy that our intrepid host Omar first got as a gift from an old boss. Who Moved My Cheese? is all about getting out of your head and into the game, whatever your ambitions. It’s […]
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3/2/2020 • 14 minutes, 50 seconds
MBA1472 Are You Confusing Your Customers? + Free Ride Friday
Marketing only has a few unbreakable rules. One of them is to never overwhelm the prospect with too much information. Confusion is kryptonite for sales. But it can be incredibly hard to know when you’re confusing your audience. That’s because it’s exceedingly difficult for someone on the inside of a business to understand the outsider’s […]
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2/28/2020 • 17 minutes, 8 seconds
MBA1471 Quality vs Deadlines: When to Choose What
What matters most: quality, or fulfillment? What disappoints customers more: failure to deliver on time, or substandard performance? Meeting deadlines and maxing out quality can be opposing goals. Today, we discuss how to balance them. We’ve had this experience in our business, when delivering on a promise meant sacrificing a modicum of…let’s say, idealism. Over […]
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2/27/2020 • 12 minutes, 46 seconds
MBA1470 Q&A Wednesday: I never hit my goals. Am I setting them too high?
We all want to reach our goals. But where do we set them? How do we know which goals are realistic, and which are just setting us up for failure? It’s Q&A Wednesday, and we’ve got a listener who misses goal after goal. Is it because they’re too lofty? If so, how can we avoid […]
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2/26/2020 • 13 minutes, 53 seconds
MBA1469 How Many Support Agents Do You Need?
At our software company, we pride ourselves on customer support. We differentiate ourselves with it, and always have. It’s kind of our thing. So we weren’t surprised to field several questions about customer support when we attended a recent conference. What many people wanted to know was how many support personnel are really necessary. For […]
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2/25/2020 • 17 minutes, 29 seconds
MBA1468 Guest Teacher: Chris Meroff – How To Develop A Company Culture That Fulfills Every Employee
Company culture isn’t something we always think about. And when we do, it’s often…after-thinking. But it matters. If you don’t intentionally build a culture, that lack of intention becomes your culture. And in a culture like that, there’s no way to get real and lasting buy-in from team members. It’s always about more than just […]
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2/24/2020 • 22 minutes, 8 seconds
MBA1467 My 3 Biggest Takeaways from Funnel Hacking Live + Free Ride Friday
If you haven’t heard of ClickFunnels, you will.  The company’s massive conference, Funnel Hacking Live, is like Coachella for marketing nerds. The energy is huge, the excitement is palpable, and the attendees are…devout, to say the least. But is there any substance behind the hype?  We saddled up and headed to Nashville to find out. […]
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2/21/2020 • 19 minutes, 59 seconds
MBA1466 Simplify Your Marketing Efforts
Keep. It. Simple. The problem entrepreneurs often have with marketing is totally overcomplicating it. Too many channels, too much content, and no idea what’s working and what ’s not. It’s time to stop being a jack of all things, and become a master of one…at a time, anyway. But how can you know what to focus […]
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2/20/2020 • 15 minutes, 12 seconds
MBA1465 Q&A Wednesday: How often should I raise my rates?
Did you forget to raise your rates again? You’re not the only one. It’s Q&A Wednesday, and we’ve got a business coach who hasn’t raised prices in years. Whether you’re a coach, a freelancer, or selling a product, keeping prices flat for that long is slow suicide! Unless you run a dollar store, of course. […]
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2/19/2020 • 13 minutes, 51 seconds
MBA1464 Are You Willing to Redo It All?
Get back in the saddle — even if you never fell out. Sometimes, we put our whole selves into building a business or product, only to watch it bomb. That’s normal. In fact, that’s good. Failure isn’t just a rite of passage in entrepreneurship. It’s a required lesson, and a necessary stepping stone to success. […]
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2/18/2020 • 12 minutes, 32 seconds
MBA1463 Must Read: The Five Minute Journal by Alex Iconn
This week, you’re writing the Must-Read book. We couldn’t resist. After using The Five Minute Journal by Alex Iconn for a while, we just had to recommend it — even if it’s not a “book” per se. It’s an app, or a hardcover analog journal if you prefer, that helps you get focused, grow, and […]
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2/17/2020 • 14 minutes, 7 seconds
MBA1462 3 Key Ingredients to a Successful Facebook Group + Free Ride Friday
Facebook groups can go really well, or really badly. They can increase engagement and loyalty, or they can embarrass you. They can drive growth, or they can hurt your reputation in the space. Let’s make sure your next Facebook group moves your business forward, not back. One of the best ways to build a brand […]
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2/14/2020 • 14 minutes, 41 seconds
MBA1461 The Only 3 Ways You Can Differentiate and Compete
That’s right: we said “only.” In our considerable experience, we’ve only found 3 ways to make our business stand out. In fact, we’ve only seen other businesses stand out in one of these 3 ways. Whatever you sell, you have to differentiate in order to compete.  In fact, “differ” and “compete” may as well be […]
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2/13/2020 • 14 minutes, 6 seconds
MBA1460 Q&A Wednesday: Will I put off customers if I share my political and religious views?
We live in a golden age of political bipartisanship, religious tolerance, and cooperation among people of diverse viewpoints. Just kidding, we live in a never-ending mosh pit of political and social rock-hurling. So what does that mean for your business? It’s Q&A Wednesday, and we’re helping one Mommy Blogger decide whether to share her convictions, […]
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2/12/2020 • 13 minutes, 6 seconds
MBA1459 How Amazon Can Help You Create Your Next Product
There’s a ridiculously valuable, totally free resource you’re not using. It has all the information you need to target an audience, build them the perfect product, and stand out in your space. That’s right, Amazon (you read the title, didn’t you?). The “everything store” isn’t just a behemoth of online retail. It’s a treasure trove […]
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2/11/2020 • 11 minutes, 46 seconds
MBA1458 Guest Teacher: Grant Baldwin – How To Find & Book Speaking Gigs
Have you started speaking yet? You don’t have to be Tony Robbins to use the power of public speaking to grow your business. Even if you don’t plan to make a living off your speeches, you can build incredible authority and elevate your brand by delivering just a few talks per year. And if that […]
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2/10/2020 • 18 minutes, 8 seconds
MBA1457 How to Meet Industry Leaders with Dinners + Free Ride Friday
Who do you wish you could get to know? They say the fastest way to an entrepreneur’s heart… Ok, no one says that. But one meal can have a massive impact on your future, if you plan it right. Hosting a dinner is the ultimate networking power move, one that’s worked for us and others […]
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2/7/2020 • 15 minutes, 38 seconds
MBA1456 Should You Sell a White Labeled Product?
Who says you have to build a product to build a business? “White Label” products let you market and sell someone else’s creation, under your own brand. It’s a tempting alternative for entrepreneurs whose strengths lie more in marketing and sales than in product development. And it’s a more popular option than ever before. But […]
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2/6/2020 • 14 minutes, 54 seconds
MBA1455 Q&A Wednesday: How do I deal with a customer that threatens me?
Online bullying: it isn’t just for middle schoolers. Every business will eventually have a customer who turns rabid, threatening to blast your company all over the Internet if you don’t cave to their (often unreasonable) demands. Here’s what to do next. It’s Q&A Wednesday, and one of our listeners has a disgruntled customer who wants […]
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2/5/2020 • 13 minutes, 58 seconds
MBA1454 Does Sponsoring a An Online Summit Work?
Conferences were always going to go digital. Enter the online summit, a virtual gathering of industry pros that might offer the same (or similar) benefits to the analog version. These summits are more popular each year, with entire businesses built around hosting and promoting them. What does that mean for you? We’ve sponsored online summits, […]
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2/4/2020 • 14 minutes, 46 seconds
MBA1453 Must Read: Barking Up The Wrong Tree by Eric Barker
Conventional wisdom: how wise is it? That’s the question Eric Barker asks in Barking Up The Wrong Tree, a super-entertaining challenge to everything you thought you knew about business. In this highly original, inventive look at the usual advice about success, Barker takes aim at the most well-established assumptions. Commonly held beliefs about everything from […]
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2/3/2020 • 16 minutes, 2 seconds
MBA1452 Should You Hire Friends and Family of Team Members? + Free Ride Friday
Hiring the best employees is no easy task. That task is further complicated when the perfect fit happens to be the relative, friend, or significant other of someone on your team. Trust me, we’ve been there. When you get a referral from a trusted employee, is that a good thing? Today, we’ll discuss the advantages […]
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1/31/2020 • 14 minutes, 47 seconds
MBA1451 4 Low Cost Ways to Gather Customer Feedback
Customer feedback is like fertilizer for your business growth. Way too many entrepreneurs try to “figure out” what would appeal to customers, when a smarter solution is there all along: just ask some. Today, we’ll discuss the incredible, underappreciated value of customer feedback, and how to mine your customers for this valuable resource. With it, […]
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1/30/2020 • 15 minutes, 4 seconds
MBA1450 Q&A Wednesday: Should I refund customers past the refund deadline?
Almost every business goes through this: you set a refund policy, and a customer violates it — but they still want their money back. The terms were clear, but the customer isn’t. Or they are, but they want an exception. This is especially common when your refund policy stops after a certain amount of time. […]
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1/29/2020 • 14 minutes, 16 seconds
MBA1449 What Exactly Is a Funnel? (and How to Build One)
It’s something every marketer studies endlessly. If you’re in business, you’ve heard of it by now: the “funnel.” There’s a good reason this concept is so common. Understanding the funnel and applying it to your business is crucial to your company’s growth. You could even argue that without studying the art of the funnel, your […]
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1/28/2020 • 14 minutes, 35 seconds
MBA1448 Guest Teacher: Kim Speed – How to turn your clients into your greatest sales team
There is no better salesperson than someone who doesn’t work for you. Think about how you decide to purchase something. While marketers, advertisers, and actual sales people have a goal in mind, other consumers have nothing to gain by encouraging you to buy a given product. It’s that simple. A happy customer is worth a […]
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1/27/2020 • 16 minutes, 16 seconds
MBA1447 How Much Money Do You Need To Start a Podcast? + Free Ride Friday
What does a podcast cost? It’s a good question, and one you should definitely ask before you get on the mic. The good news is that it’s more affordable than ever to produce a decent quality, competitive podcast in your space. But a good entrepreneur always crunches the numbers. We’ve gotten a ton of exposure […]
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1/24/2020 • 18 minutes, 33 seconds
MBA1446 The Best Time To Start A Business
What are you waiting for? No, seriously. What should you wait for before starting a business? One of the first, biggest hurdles new entrepreneurs face is taking the first step into the game. You’ve researched, you’ve planned, you’ve studied. But when is the right time to actually move? When does the light turn green, and […]
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1/23/2020 • 13 minutes, 48 seconds
MBA1445 Q&A Wednesday: Do I need to also buy the .net and .co for my domain?
Every business needs a website, and therefore a good domain name. But do you need all the domains with that name? Good question. It’s Q&A Wednesday, and one listener wants to know if you should buy up the .com alternatives: the .co, the .net, even the international domains like .uk and .au. How many domains […]
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1/22/2020 • 10 minutes, 41 seconds
MBA1444 How To Minimize Stress When Traveling For Business
Business travel got you stressed out, tired, and feeling low? It’s not just you. Traveling for work can absolutely suck. The airports, the baggage, the time zones, the bad food, and a million other inconveniences can turn any trip into a draining experience. As entrepreneurs, business travel is supposed to be part of the fun. […]
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1/21/2020 • 16 minutes, 7 seconds
MBA1443 Must Read: Talking to Strangers by Malcolm Gladwell
We’re not good at understanding each other. And that’s bad for business. Malcolm Gladwell has made a massive career out of noticing — patterns, syndromes, common social threads. He’s sold millions of copies of books like The Tipping Point and Outliers. His latest, Talking to Strangers, tackles another big, broad topic: human interaction. How we […]
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1/20/2020 • 13 minutes, 13 seconds
MBA1442 3 Simple Ideas To Improve Your Customer Service + Free Ride Friday
Customer service: the forgotten weapon. The power move. The brand-defining differentiator that sets you apart from the competition. The secret to long-term customer retention and increased CLTV (Customer Lifetime Value). It’s kind of a big deal, so you have to get it right. Great customer service doesn’t just solve customer’s problems. It creates loyalty and […]
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1/17/2020 • 12 minutes, 45 seconds
MBA1441 How To Feel Good About Your Decisions
Second-guessing: some would say it’s a sign of healthy skepticism. But if it becomes a habit, it’s fatal to entrepreneurs. When you run your own business, you are constantly faced with high-pressure decisions — way more often than people with conventional jobs. With every call you make, that little voice can be heard talking: was […]
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1/16/2020 • 10 minutes, 51 seconds
MBA1440 Q&A Wednesday: What’s the biggest difference between a content business and a software business?
Content business vs. software business: which is right for you? Today’s episode is a good place to start answering that question. It’s Q&A Wednesday, and we’re helping one listener understand the biggest, most fundamental difference between the two business models. That difference is critical. Content businesses (like The $100 MBA) require different skill sets, resources, […]
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1/15/2020 • 12 minutes, 49 seconds
MBA1439 How Do Your Customers Decide to Buy?
To get more wins, study the ones you have. The “buyer’s journey” is a much-studied topic that CRM (Customer Relationship Management) experts have spilled thousands of gallons of digital ink on. What is the process by which people go from awareness of your brand to a final purchase? What gets them to that final decision? […]
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1/14/2020 • 14 minutes, 24 seconds
MBA1438 Guest Teacher: Dr. Cindy McGovern – How a Simple “THANK YOU” Can Make You a Better Leader
Thank you. Was that so hard? Actually, effective gratitude is more than just stringing two words together. It’s something today’s special guest teacher, Dr. Cindy McGovern calls a “lost art” — the ability to thank employees in a way that values, motivates, and inspires them. Thanking isn’t just a social reflex. For real leaders, it’s […]
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1/13/2020 • 17 minutes, 57 seconds
MBA1437 Lessons Learned From a 1:1 with Every Team Member + Free Ride Friday
What do your employees really think? It can be hard to find out. People are naturally more reserved in meetings, and can feel “evaluated” or cornered if asked too much in front of others. That’s why we decided to do individual, one-on-one sit-downs with each of our employees to get their feedback. In other words, […]
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1/10/2020 • 15 minutes, 43 seconds
MBA1436 Sharing Your Long Term Strategic Plan With Your Team
You and your team: are you in it together? Recently, we made a significant decision. We decided to share our biggest, longest-term, most ambitious goals with our entire team — every single employee. While we used to reserve our Grand Plans for ourselves and a few managers, we decided it was time to put our […]
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1/9/2020 • 14 minutes, 34 seconds
MBA1435 Q&A Wednesday: How can I successfully pre-launch an online business?
Prepare for launch! Actually, scratch that. We need to start even further ahead, with a pre-launch strategy. It’s Q&A Wednesday, and one listener is wondering how to maximize their launch by marketing well in advance. This doesn’t just apply to the debut of your whole business; product launches, updates, and other milestones all require the […]
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1/8/2020 • 13 minutes, 34 seconds
MBA1434 Do You Need to Work More Than 40 Hours a Week to Be Successful?
Is hustling effective? Does more work mean more results? Maybe not. Today, we’re discussing the math on work hours. While it might seem logical to assume that more work = more success, that approach forgets a key principle of productivity: working smart, not just hard. Which brings us to the “standard” work week of 40 […]
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1/7/2020 • 16 minutes, 58 seconds
MBA1433 Must Read: Never Split the Difference by Chris Voss
Sometimes, abandoning logic is the most logical decision. That’s the (somewhat controversial) premise of this week’s Must-Read book, Never Split the Difference by Chris Voss. While it’s tempting to think that fact-based, rational reasons are the most persuasive, the reality of business says otherwise. In other words, appeals to emotion are more effective than appeals […]
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1/6/2020 • 16 minutes, 17 seconds
MBA1432 Paid Marketing Ideas for Under $300 + Free Ride Friday
What kind of growth can you get for $300? The answer might surprise you, but only if you’re willing to experiment. If your marketing budget isn’t exactly…flush, but you need a nice boost, it’s time to think outside that proverbial box. This is the beauty of entrepreneurship: how a little creativity can give you exactly […]
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1/3/2020 • 17 minutes, 3 seconds
MBA1431 What Will Stop You From Making 2020 a Success
This is your year…unless it isn’t. We all hit January wide-eyed and full of big plans. But why do some entrepreneurs hit the goals they set, while others don’t? Why do some businesses actually make the progress their founders envision, while the rest of us keep dreaming? What’s stopping us? Today, we’re discussing a few […]
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1/2/2020 • 16 minutes, 42 seconds
MBA1430 Q&A Wednesday: Not enough cashflow to pay my cofounder a salary. Should I buy him out?
Your co-founder wants in. You need them out. This is awkward. It’s Q&A Wednesday, and we’ve got a doozy. One listener co-founded a business a while back, but the co-founder in question took a back seat — only just maintaining their involvement while they pursued other things. Now, said co-founder wants to commit full-time to […]
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1/1/2020 • 12 minutes, 32 seconds
MBA1429 Why You Should or Shouldn’t Change Your Brand Name
To rebrand or not to rebrand? That is the question. Today, anyway. If you feel like you chose the wrong name for your business, or something about your business name is holding you back, it might be time to rechristen. But you can’t do so without considering the costs — and not just in terms […]
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12/31/2019 • 12 minutes, 13 seconds
MBA1428 Guest Teacher: Kenneth Aldrich – How to Create an Entrepreneurial Mindset
Skills don’t matter, without the right mindset. There’s a ton of advice out there about what to do if you want to start and run a business. But there’s not enough about how to be, mentally and emotionally. If your frame of mind isn’t optimized, it doesn’t matter how great your product idea, marketing strategy, […]
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12/30/2019 • 19 minutes, 31 seconds
MBA1427 5 Takeaways From SaaStock Aus 2019 + Free Ride Friday
SaaStock rocked — and we brought back some lessons for you. This annual convention for SaaS (Software as a Service) businesses is a magnet for startups, freelancers, thought leaders, and entrepreneurs from around the globe. This year, our intrepid host Omar was invited to speak at the Sydney version of this multi-city international get-together. The […]
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12/27/2019 • 14 minutes, 19 seconds
MBA1426 How To Perform a SWOT Analysis & Stay Ahead of Challenges
SWOTing: it’s not something you do to flies. It’s a simple but powerful exercise anyone can use to refocus their business and plan for whatever comes next. A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis lets you look around the bend to the future of your business. It’s an easy way to assess exactly what your […]
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12/26/2019 • 13 minutes, 30 seconds
MBA1425 Q&A Wednesday: I’m exhausted all the time. What do I do?
Business draining you? Feeling exhausted? You’re not alone. But you have to fix it. It’s Q&A Wednesday, and one listener is simply out of gas. The freedom of entrepreneurship has a cost, and that cost is a workload and mental burden that few of the conventionally employed ever experience. How can we cope? How can […]
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12/25/2019 • 17 minutes
MBA1424 Improving Your About Page
You’re missing a huge marketing opportunity. That’s the case for most entrepreneurs with a business website, at least. Statistically, the “About” page is one of the most visited pages on a given website — second or third behind the home page, usually. And yet…so few people take advantage of this. “About” pages are almost never […]
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12/24/2019 • 10 minutes, 41 seconds
MBA1423 Must Read: What You Do Is Who You Are by Ben Horowitz
What is company culture, why does it matter, and how can you build it? The answers to that and more come from one of Omar’s favorite business books ever: What You Do Is Who You Are by Ben Horowitz. Horowitz is a venture capital legend whose wisdom and experience is grounded in a street-level, practical […]
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Online courses: more popular than ever. A great source of revenue. A perfect way to monetize your expertise or passion. And yet… So many courses bomb. For every course that thrills its students and grows the business, there’s a ton that go nowhere. Our intrepid host Omar has created many, many courses over the years, […]
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12/20/2019 • 15 minutes, 54 seconds
MBA1421 Why and How to Plan All of 2020 Today
2020 starts now. I know the ball hasn’t dropped yet, but if you want certain things to happen next year, it’s already time to take the first step. It’s time to plan out your entire year, right now, today. All of it. The best part? It won’t even take that long. For an hour or […]
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12/19/2019 • 11 minutes, 48 seconds
MBA1420 Q&A Wednesday: Do I close for the holidays and give my team time off?
It’s that time of year. We don’t all celebrate the same way — or at all — but “the holidays” are a reality of business. Crucially, the holidays mean that your team will have personal and family obligations. Part of your job as a leader is to balance the needs of your business with the […]
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12/18/2019 • 12 minutes, 49 seconds
MBA1419 Ideas You Can Steal From Elon and The Tesla Cybertruck
Ever seen a win that — at first — looks like a fail? Elon Musk is the king of confounding expectations. When he unveiled Tesla’s take on the good ol’ ‘Merican truck, he did what he does best: surprised everyone, for better or worse. Even a demonstration of the Cybertuck’s, em… impact-resistant windows famously didn’t […]
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12/17/2019 • 14 minutes, 10 seconds
MBA1418 Guest Teacher: Ashley Micciche – How To Value Your Business in 30 Minutes For Free
What’s your business worth? Even if you’re nowhere near selling your business, it’s important to know. And thanks to today’s special guest teacher, it doesn’t take long to find out. Ashley Micciche is the CEO of True North, a retirement advising firm. This means she takes the long view — helping business owners keep their […]
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12/16/2019 • 20 minutes, 43 seconds
MBA1417 Low Cost Team Retreat Options + Free Ride Friday
Let’s start here: a retreat is not a frivolous expense. For teams of all sizes, a retreat can have an incredible, valuable effect on motivation, cohesion, and productivity. It’s the definition of the term “investment:” something you spend money on because it will be worth it in the long run. But you don’t have to […]
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12/13/2019 • 14 minutes, 56 seconds
MBA1416 Building a Chrome Extension Business
There’s apps — and then there’s Chrome extensions. It’s a fantastic, emerging niche-among-niches. As Chrome becomes an ever more popular browser, the need for the Chromified version of this or that software become ever more important. Halfway between a cloud-based solution and a full-on app, Chrome extensions meet a need that’s more needed every day. […]
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12/12/2019 • 13 minutes, 56 seconds
MBA1415 Q&A Wednesday: How do I find a great business coach?
The first sign that you’re really serious about moving your business forward? You’re ready to hire a coach. A successful entrepreneur is two things: brave enough to try on their own, and smart enough to know their limits. The ones who make it know when to get help, when to invest in the experience and […]
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12/11/2019 • 13 minutes
MBA1414 4 Business Expenses You Should Never Go Cheap On
Yes, we all want our startups to be lean. Profit first, we always say. But like any fundamental truth, there’s an equal and opposite consideration you should never forget: You get what you pay for. Today, we’re discussing a few things you should never seek the lowest price on. Like a great pair of boots […]
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12/10/2019 • 14 minutes, 50 seconds
MBA1413 Must Read: Built To Last by Jim Collins
The 90’s gave us a few classics: Nevermind, Clueless, flannel in general. But for entrepreneurs, one classic work defined a new approach to business and echoed into the next century — even as the Internet changed everything. That classic was Jim Collins’ Built to Last. This genre-defining tome was a deep, extended study of 18 […]
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12/9/2019 • 15 minutes, 35 seconds
MBA1412 Have a Team But Still Overwhelmed? How To Assign Ownership + Free Ride Friday
You’ve made the hires. You’ve got a great team ready to rock. So why are you still overworked? One of the trickier aspects of leading a growing business is handing off responsibility to new team members. For some of us, it’s hard because we don’t want to surrender control. But sometimes, we’re so eager to […]
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12/6/2019 • 19 minutes, 52 seconds
MBA1411 My Top 3 Vacations for Entrepreneurs
Everyone needs a break: especially entrepreneurs. This isn’t an episode that tells you where to go. This all about the types of vacations that are most restful, useful, and valuable for independent business people. These entrepreneur-friendly trip types will recharge your batteries, and accomplish the one goal of a true, proper vacation: sending you back […]
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12/5/2019 • 13 minutes, 53 seconds
MBA1410 Q&A Wednesday: How do I stay on top of my email with everything else I need to do?
We’ve all had the sensation: Inbox Dread. The knowledge that you’re so behind on emails, the list of black, bolded “unreads” will just be too much to bear. How can you dig out of email overwhelm, and still get things done? It’s Q&A Wednesday, and we’re helping a listener who’s got 10 pounds of To-Dos […]
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12/4/2019 • 13 minutes, 26 seconds
MBA1409 My Top 5 Books for 2019
If you know our intrepid host Omar, you know he’s a reader. Omar plows through over 50 books each year, searching for those golden lessons that resonate and have a real impact. That’s because he believes a book has the greatest ROI in terms of professional development. For usually less than $20, you can learn […]
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12/3/2019 • 15 minutes, 32 seconds
MBA1408 Guest Teacher: Suzanne Chadwick – How To Create a Stand-Out Brand Experience
The market is a crowded place. One of the first hurdles new entrepreneurs struggle with is the old classic: how the heck do you stand out? Fortunately, we’ve got an expert in just that. Suzanne Chadwick has turned standing out into a full-time occupation. She’s mastered the art of being memorable for the purpose of […]
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12/2/2019 • 15 minutes, 58 seconds
MBA1407 Where to Start When You Have No Ideas + Free Ride Friday
You know you want to start a business. But that’s about all you know. You’re not alone! So many people think that entrepreneurs start by having some grand product idea, but that’s rarely the case. More often, entrepreneurship starts with nothing more than the desire to be independent, and the chutzpah to go for it. […]
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11/29/2019 • 15 minutes, 35 seconds
MBA1406 3 Golden Rules When Starting a Software Company
Ready to start a software company? These are the most important things we learned from building ours! It took time to learn them. It took a lot of trial, and no small amount of error. Software as a product type has exploded, especially the SaaS (Software as a Service) model. For anyone looking to start […]
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11/28/2019 • 16 minutes, 21 seconds
MBA1405 Q&A Wednesday: How do I get a better work/life balance?
Entrepreneurs are in a tough spot. We take on tremendous responsibility to improve our lives, but sometimes it comes at the expense of our lives. We know that a happy, healthy entrepreneur is more successful than an overworked one, but business doesn’t care when you need a break. We want freedom, but we chain ourselves […]
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11/27/2019 • 15 minutes, 23 seconds
MBA1404 How To Manage a Bad Day
Bad days will happen. What matters is how you respond. Our intrepid host, Omar, is no stranger to rough days at work. He’s learned how to feel it coming; the insurmountable To-Do list, the shift in mood, the feeling that nothing can go right while this particular sun is up. We’ve all been there. And […]
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11/26/2019 • 14 minutes, 17 seconds
MBA1403 Must Read: 12 Rules for Life by Jordan Peterson
It starts with posture. Jordan Peterson is a controversial figure, ever since he left academia and touched many a nerve with his hugely successful self-help career. His landmark book, 12 Rules for Life, lays out a philosophy guided by deceptively simple advice — like standing up straight — rooted deeply in his interpretation of history, […]
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11/25/2019 • 19 minutes, 31 seconds
MBA1402 Is Growing Your Business Pages on Social Media Still Important? + Free Ride Friday
Social media is a fickle thing. One year it’s the key to your business, the next year all your “likes” don’t translate to a dime in sales. The social media Powers That Be (that’s Facebook, Insta, and the like) are constantly updating their algorithms and tweaking the way they determine how much of your content […]
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11/22/2019 • 14 minutes, 1 second
MBA1401 How to Start Getting on Stages
So you’re ready to speak in public. Kudos. Public speaking — especially at industry conferences — can be a massive brand-builder. It can turbo-charge your networking. It’s not for everyone, but the effects on a small business are undeniable. Somewhat surprisingly, it can also be the perfect way for introverted entrepreneurs to connect with people. […]
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11/21/2019 • 14 minutes, 37 seconds
MBA1400 Q&A Wednesday: Why is my website not getting any traffic?
It’s an SEO emergency! It’s the first big, scary challenge that many entrepreneurs face: how the heck to get people to your website. There are literally hundreds of millions of websites out there, many of which are filled with advice on how to get traffic. But what can you do, right now, today, that’ll give […]
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11/20/2019 • 13 minutes, 47 seconds
MBA1399 Should You Write a Book in 2020?
“You should write a book.” “I could write a book.” “One day I’ll write a book.” We’ve all had the thought, the suggestion, even the plan. But as a marketing strategy, is it smart? Are books still relevant in a digital economy? Does the (considerable) time, effort, and money required to produce a book pay […]
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11/19/2019 • 14 minutes, 17 seconds
MBA1398 Guest Interview: Ramit Sethi – Creating Your Rich Life
What do personal finance, entrepreneurship, “money dials,” and the importance of fitness have in common? Answer: Ramit Sethi. If you’re a regular listener, you know our intrepid host, Omar, reads a ton of books. Perhaps the most impactful one for him was I Will Teach You to Be Rich by personal finance expert and course-selling […]
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11/18/2019 • 45 minutes, 13 seconds
MBA1397 4 Ways to Turn Your Business Around + Free Ride Friday
The best part about failing? It’s an opportunity to try something bold. If your business isn’t making it, you shouldn’t give up too soon. But you also shouldn’t keep trying the same strategies that got you into trouble in the first place. If you’re stuck in a ditch, it’s time to try something you wouldn’t […]
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11/15/2019 • 13 minutes, 26 seconds
MBA1396 What Is NPS, and How Can It Improve Your Customer Retention?
What’s your NPS? If you don’t know, you need to find out. Your “Net Promoter Score,” or NPS, is a simple but super-powerful metric for measuring…well, love. Based on a single-question survey, it gives you a snapshot of how much your current customers love your business. That’s all there is to it, but don’t let […]
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11/14/2019 • 10 minutes, 37 seconds
MBA1395 Q&A Wednesday: My churn is out of control. How do I reduce churn ASAP?
Don’t just look at growth. Look at churn. If the latter outpaces the former, you have a huge problem. Churn destroys businesses, even ones that grow at a decent pace. If you don’t already know, churn is the rate at which a business loses recurring customers, like monthly subscribers. For these kinds of businesses, keeping […]
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11/13/2019 • 11 minutes, 49 seconds
MBA1394 Why Knowing Your Buyer’s Journey Is So Important
Sometimes, we forget to focus on the customers we already have. Your “buyer’s journey,” the steps your customers took from stranger to lead to revenue source, is crucial to keeping your business alive and thriving. Knowing exactly how you got people interested — and how you converted that interest into a sale — is the […]
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11/12/2019 • 12 minutes, 34 seconds
MBA1393 Guest Teacher: Jonathan Slain – How to Look Forward to the Next Recession
A recession is coming. That’s a fact. How do we know? Because a recession is always coming. Business is cyclical, and smart entrepreneurs don’t hope against economic downturns — they prepare for them. Jonathan Slain was hit hard by the Great Recession of 2008. After he got back on his feet, he realized that recession-proofing […]
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11/11/2019 • 17 minutes, 29 seconds
MBA1392 What Does Growing Too Fast Look Like? + Free Ride Friday
Catastrophic success is real — and dangerous. Unchecked growth has the same effect on a business as it does on a body: it overloads the systems and puts you at risk for collapse. Yes, growth is necessary for a business to survive. But if that growth isn’t sustainable, your business won’t survive it! That’s why […]
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11/8/2019 • 11 minutes, 26 seconds
MBA1391 Great Bonus Ideas For Your Offer
Sometimes, you’ve gotta sweeten the deal. But like literal sweeteners, bonuses have to be applied strategically. Today, we discuss how free swag, extra content, and other bonuses can move the needle on conversions. When a relatively small investment can motivate the right action and move people down the sales funnel, there’s no point in being […]
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11/7/2019 • 14 minutes, 25 seconds
MBA1390 Q&A Wednesday: My employee is asking for a HUGE raise. What do I do?
Do you know what your employees are worth? It’s Q&A Wednesday, and one of our listeners has a valuable employee with an inconvenient request: a 40 (yes, 40) percent increase in salary. That’s a hard bargain to drive, but driven it is. What’s an entrepreneur to do when a crucial team member makes such a […]
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11/6/2019 • 11 minutes, 26 seconds
MBA1389 Recording Content While Traveling
Travel can be a great part of entrepreneurship. It can also hurt your content production — but only if you let it. You don’t have to choose between travel and content productivity. Whether you need to record podcasts or videos, you can stay on schedule with the right tools, the right tricks, and the right […]
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11/5/2019 • 12 minutes, 41 seconds
MBA1388 Must Read: Discipline Equals Freedom by Jocko Willink
Discipline isn’t scary. That’s a core belief of former Navy SEAL Jocko Willink, and the central message of his latest book, Discipline Equals Freedom. Willink has experienced the toughest kind of discipline, but it didn’t just help him succeed in the military. It showed him how to enjoy his life more. That’s right: discipline doesn’t […]
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11/4/2019 • 12 minutes, 40 seconds
MBA1387 The Dangers of Free + Free Ride Friday
“Free” can really cost you. If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered […]
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11/1/2019 • 15 minutes, 48 seconds
MBA1386 How to Fight and Beat Your Impostor Syndrome
You can do this. You are doing this. And it’s not a mistake. Impostor syndrome affects almost everyone, but it ’s especially vicious among entrepreneurs. Because we’re off the beaten path, making our own decisions and living according to our own ideas, it can be very easy to start doubting ourselves. Without the support of a […]
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10/31/2019 • 16 minutes, 40 seconds
MBA1385 Q&A Wednesday: What businesses can I start without funding?
No rich parents or angel investors? You can still start a business. It’s Q&A Wednesday, and one listener wants to know what kinds of businesses you can start without a dime in funding. Well, we’ve got it down to about $100. With only that much, you can build the foundation of a business that can […]
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10/30/2019 • 13 minutes, 32 seconds
MBA1384 4 Simple Health Hacks That Will Improve Your Productivity
Tired? Sluggish? Over it? Here’s the thing about your health: not only is it more important than your business, it’s also crucial to your business. Unhealthy, fatigued, tired entrepreneurs simply don’t have the energy required to get things done. And that means your business suffers. Which raises the question: how can you get in entrepreneuring […]
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10/29/2019 • 20 minutes, 32 seconds
MBA1383 Guest Teacher: Tom Cronin – How to Handle Stress and Work in Peace
Stress hurts. That’s not a complaint; it’s a fact. Excessive mental and emotional stress — the kind that seems to permeate modern life and business — hurts you, and your business. It diminishes health, and it kills performance. If you are stressed, you are not at your best. Managing stress isn’t a luxury. For entrepreneurs, […]
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10/28/2019 • 17 minutes, 54 seconds
MBA1382 How Much Do You Really Need To Retire? + Free Ride Friday
Let’s talk about the endgame. No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period after you’ve made it in business, and are ready to rest on your laurels. We mean the “golden years” of retirement. Assuming you’ve got enough gold, that is. Don’t worry: this […]
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10/25/2019 • 14 minutes, 34 seconds
MBA1381 Hotels vs AirBnB for Business Travel
Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become a chore. Which brings us to a classic question: to AirBnB, or not to AirBnB? The disruptive home-sharing industry has made it so hotels are not your only option. But does […]
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10/24/2019 • 13 minutes, 18 seconds
MBA1380 Q&A Wednesday: I sell physical goods. How would webinars work for my business?
Think digital marketing is only for digital products? Come on now. Webinars work. We’re not saying that because we run a webinar software company, WebinarNinja (ok, we’re not only saying that because we run a webinar software company, WebinarNinja). We’re saying it because it’s true, and more entrepreneurs need to know. Unfortunately, too many entrepreneurs […]
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10/23/2019 • 11 minutes, 37 seconds
MBA1379 Why Pay Less When You Can Pay More
No, today’s title is not a typo. It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something […]
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10/22/2019 • 13 minutes, 31 seconds
MBA1378 Must Read: The Trillion Dollar Coach by Eric Schmidt
What’s a great coach worth? Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Campbell’s ability to get the absolute best out of people echoes across business today. In Trillion Dollar Coach, Campbell’s coach-ees unpack what made his coaching so effective — and how […]
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10/21/2019 • 16 minutes, 28 seconds
MBA1377 Does Business Get Easier as You Grow? + Free Ride Friday
Spoiler alert. It doesn’t get better — but you do. If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if this gets any easier. It’s an understandable question; sometimes, we plug away beyond the point of reason because we believe it’ll be worth it down the road. We work more, and […]
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10/18/2019 • 17 minutes, 36 seconds
MBA1376 3 Ways to Market Your Business with Podcasts
We are living in the Podcast Era — and smart marketers know it. We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via […]
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10/17/2019 • 11 minutes, 29 seconds
MBA1375 Q&A Wednesday: Where should I start with running Facebook ads?
You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand. Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test […]
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10/16/2019 • 12 minutes, 32 seconds
MBA1374 Creating Your Presentation Slides For a Conference Talk
Got stage time at a conference? It’s time to perfect your deck. If you’ve ever spoken at a conference, you know that the right slideshow can make all the difference. But too many people think that more is…well, more when it comes to your slides. They don’t realize that the best slides don’t say it […]
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10/15/2019 • 16 minutes, 34 seconds
MBA1373 Guest Teacher: Trivinia Barber – How to Create Business Momentum with Virtual Teams
Can’t get your business ball rolling? Maybe you need a (virtual) hand. A little help can mean the difference between staying on your current plateau and leveling up. In the early phases of building a business, it might feel premature to make hires. But there are affordable, practical options out there in the wide digital […]
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10/14/2019 • 15 minutes, 48 seconds
MBA1372 Negativity Detox For You and Your Business + Free Ride Friday
Negativity kills businesses (among other things). Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive. The downsides to the downside are endless. And too often, we don’t address negativity in our businesses because we don’t see it in the first place. Today, we discuss the subtle negative influences you might be missing, […]
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10/11/2019 • 17 minutes, 44 seconds
MBA1371 The Do’s and Don’ts of Comparison Pages
Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective? Spoiler alert: no, they’re not. Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as […]
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10/10/2019 • 15 minutes, 26 seconds
MBA1370 Q&A Wednesday: What should I spend my marketing budget on?
You’ve only got so much money to spend on marketing. How do you get the best ROI? It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene. With […]
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10/9/2019 • 13 minutes, 49 seconds
MBA1369 What Exactly Is Great Service?
More and more, customer service is key to any business’s sustainability. Things are different now. As business niches down and democratizes, consumers simply expect more: more personal attention, more help, and more results. No matter the product or business, the bar for service is higher than ever before. The fact is, customer service can make […]
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10/8/2019 • 11 minutes, 1 second
MBA1368 Must Read: Extreme Revenue Growth by Victor Cheng
How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One. That’s the subject of this week’s very readable, endlessly useful Must-Read book for entrepreneurs. Victor Cheng’s Extreme Revenue Growth is less of a book and more of a […]
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10/7/2019 • 13 minutes, 23 seconds
MBA1367 4 Print Marketing Tips To Save You Money + Free Ride Friday
Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us. Unfortunately, it hasn’t gotten any cheaper. Anyone who’s ever purchased an ink cartridge knows how ridiculously expensive printing things can be. So what’s an entrepreneur to do when they need banners, flyers, t-shirts, business cards, and everything else? Today, we’ve got […]
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10/4/2019 • 13 minutes, 33 seconds
MBA1366 5 Marketing Blogs You Should Be Reading
Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything. But especially marketing. Of course, there’s a ton of content out there, and roughly eighty bazillion “gurus” with blogs full of advice on how to market. That’s why today, we’re sharing the 5 blogs […]
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10/3/2019 • 14 minutes, 25 seconds
MBA1365 Q&A Wednesday: I can’t find a payment processor for a Nigeria-based business. Help?
We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make entrepreneurship possible. What’s an international business person to do? It’s Q&A Wednesday, and we’ve got a listener who can’t find a payment processor willing to do business with their Nigeria-based […]
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10/2/2019 • 11 minutes, 22 seconds
MBA1364 How To Compete In a Highly Competitive Market
There’s a ton of competition for you, but you’re ready to play anyway. So how do you win? If you’re diving into a crowded, highly competitive market (think fitness coaching or social media app development), there’s a single fact you have to accept: having a great product isn’t enough. You’ve got to have more than […]
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10/1/2019 • 12 minutes, 53 seconds
MBA1363 Guest Teacher: Steve Kaufmann – How To Learn A New Language
Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential. There’s one tool that’s undeniably valuable, and can instantly multiply your reach: speaking another language. Unfortunately, many entrepreneurs never think of it. Others don’t pursue it, because they’re afraid it’s too difficult. But without a doubt, learning a language can be huge […]
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9/30/2019 • 14 minutes, 40 seconds
MBA1362 3 Things You Can Learn From Netflix as a Business + Free Ride Friday
Netflix…am I right? I mean, they did it. They really did it. Netflix took a perfectly un-disrupted industry (movie rentals) and coolly demolished a corporate behemoth (remember Blockbuster?), seemingly without breaking a sweat. And before you knew it, they pivoted to pioneer an absolutely groundbreaking new way to deliver entertainment. Was it luck? Was it […]
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9/27/2019 • 16 minutes, 53 seconds
MBA1361 Why Every Company Is Becoming a Media Company
Billboards just won’t cut it anymore. Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience? Well, maybe. […]
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9/26/2019 • 12 minutes, 30 seconds
MBA1360 Q&A Wednesday: Do I need to have a registered business as a solopreneur?
Where’s the line between you and your business? Legally speaking, it’s a question worth asking. It’s Q&A Wednesday, and we’re helping one listener decide when it’s time to register a business as a separate entity from themselves. A solopreneur is still running a business, after all — even if it’s a one-person show. Of course, […]
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9/25/2019 • 11 minutes, 27 seconds
MBA1359 How To Form A Leave Policy That Works For Your Business
We all need a break. That includes your employees. As your team grows, it’s inevitable that your team members will ask for some downtime. For that reason, it’s important to have a set policy in place that defines when and how they can access a little R&R. Plan for it now, and you’ll avoid problems […]
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9/24/2019 • 11 minutes, 9 seconds
MBA1358 Must Read: Shape Up by Ryan Singer
How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Even more rarely do we get an answer that’s completely original. But every once in a while… Shape Up by Ryan Singer is the true story of how the […]
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9/23/2019 • 12 minutes, 55 seconds
MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday
Market researchers obsess over figuring out what customers want. We have our own method. We just ask them. Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your […]
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9/20/2019 • 15 minutes
MBA1356 Grandfathering Your Customers, Revisited
We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfathering,” the policy of keeping prices eternally low for those early adopters, may not be a sustainable long-term strategy. Your business has to grow, change, and evolve. Usually, that means prices […]
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9/19/2019 • 11 minutes, 12 seconds
MBA1355 Q&A Wednesday: How do I learn to say no?
Enough already! When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes” yourself into a total productivity breakdown — leaving your business worse off than if you’d simply had the courage to say “no.” It’s Q&A Wednesday, and we’re helping a classic […]
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9/18/2019 • 12 minutes, 54 seconds
MBA1354 Should You Hire a Marketing Agency or Hire In-House?
Marketing: should you hire out, or hire in? It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message. […]
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9/17/2019 • 17 minutes, 28 seconds
MBA1353 Must Read: The Go-Giver by Bob Burg
What are you worth? That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable, digestible, and fun. But the lessons it imparts are as profound as they are practical. Honestly, it’s a book we couldn’t wait to read and review. Burg is a […]
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9/16/2019 • 15 minutes, 5 seconds
MBA1352 Are You Doing Your Job as CEO? + Free Ride Friday!
What’s a leader’s job? As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transition: at first, you’re the person responsible for everything. But ultimately, you have to let go of more and more responsibilities, handing them off so that you can focus on bigger, broader […]
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9/13/2019 • 18 minutes
MBA1351 Does Your Offer Address the Biggest Pain Point?
Before you try to sell, ask yourself: what’s the point? All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will choose your business if they think it offers the best cure for their pain. In other words, customers ultimately don’t want the most features or the coolest look or […]
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9/12/2019 • 14 minutes, 17 seconds
MBA1350 Q&A Wednesday: How do you deal with cold email pitches?
It’s gonna happen. If you make even a modest name for yourself in business or media, your inbox will become a very crowded place. Potential investors, partners, and guest writers and speakers will find your email address and fire away. We all want to network, but networking strategically is tough when you have a thousand […]
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9/11/2019 • 11 minutes, 47 seconds
MBA1349 Should You Build Your Website with Webflow?
What’s the right website hosting platform for you business? There’s no shortage of options. Recently, we pondered whether Webflow would be a better fit for certain businesses, including ours. Omar did some intense research, comparing and contrasting Webflow with WordPress, Weebly, and the rest. The results are an in-depth lesson on what makes this platform […]
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9/10/2019 • 19 minutes, 56 seconds
MBA1348 Guest Teacher: Nir Eyal- How to become Indistractable
Every one of your goals depends on mastering one skill: what we normally call “focus.” Nir Eyal thinks of it a little differently. He knows that cutting out distractions and getting in the zone is the key that unlocks all doors. But rather than “focus,” he refers to “traction” — as in, the opposite of […]
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9/9/2019 • 20 minutes, 14 seconds
MBA1347 Is it Better To Be The Best at One Thing or Good at Many? + Free Ride Friday!
Who wins in business: the jack of all trades, or the master of one? It’s one of the most important questions an entrepreneur can ask about their business. Should your product be defined by versatility, mass appeal, and all-around utility? Or is it best to make your product uniquely, unbeatably awesome at solving one particular […]
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9/6/2019 • 14 minutes, 20 seconds
MBA1346 4 Essentials When Hiring a Developer
What makes a good developer? More importantly, how can you find one? If you’re building an app, a website, or any other kind of digital product, your business is only as good as your devs. We know — we’ve spent the last several years building our own webinar software, including a radical top-down redesign that […]
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9/5/2019 • 13 minutes, 47 seconds
MBA1345 Q&A Wednesday: Is my blog working? How do I know?
If your content isn’t marketing, you’re not content marketing. Blogs are fun to write, and valuable for your audience. But if they aren’t converting, they’re worth bupkus to your business. Today, we discuss how to move past the “spray and pray” method of throwing content into the wind, hoping for results. It’s time to start […]
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9/4/2019 • 13 minutes, 49 seconds
MBA1344 How to Create Momentum in Your Business
We all want to move our business forward. But true success means reaching a point where your business moves itself forward.  That’s momentum, and that’s the topic of today’s episode. At some point, you need to stop pushing the boulder uphill, and get over the hump. There’s a way of working that encourages this — […]
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9/3/2019 • 14 minutes, 40 seconds
MBA1343 Must Read: Explosive Growth by Cliff Lerner
How do people make it in business? Every once in a while, a successful entrepreneur writes a book that helps answer that question. Explosive Growth has a title that sounds like it’s a bit much, but the content lives up to it. Clif Lerner is a startup founder who’s had his share of failures (and […]
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9/2/2019 • 18 minutes, 19 seconds
MBA1342 How To Use Podcasting To Make More B2B Sales + Free Ride Friday!
Most people think of podcasting as more of a B2C thing, reaching out to a wide audience of consumers to establish your reputation. But we’ve got a secret: podcasts are incredible marketing tools for B2B sales, too! Selling to other businesses is all about relationships and networking. As it turns out, hosting a popular podcast […]
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8/30/2019 • 15 minutes, 8 seconds
MBA1341 How to Have a Free Plan Alternative That Won’t Cost You Money
Thinking about offering a free version of your service? Do the math first. A free plan for your recurring payment/subscription model can be an incredible marketing and sales tool. Just ask Google: the free service can haul potential paying customers in by the bazillions. But it only works if the freebies convert. Every day, your […]
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8/29/2019 • 15 minutes, 34 seconds
MBA1340 Q&A Wednesday: How can I convince a customer they don’t need a refund?
Refund requests happen. They’re unavoidable. But how you respond can make all the difference in the success of your business. It’s Q&A Wednesday, and we’re helping one listener learn how to turn those refund requests into opportunities — to keep the sale, to keep the customer, or to improve your company’s reputation in the long […]
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8/28/2019 • 16 minutes, 49 seconds
MBA1339 Not Enough Time? How To Add More Hours to Your Day.
So. Little. Time. It’s every entrepreneur’s curse. But there might be more time than you think — if you know how to manage it properly. We all wish there were more than 24 hours in a day, and we’ve all hit our pillows anxious about what we didn’t accomplish. But there is hope. There is […]
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8/27/2019 • 13 minutes, 50 seconds
MBA1338 Guest Teacher: Ali Smith- Tips to Avoid A Trademark ‘War of Words’
When it comes to branding, words are everything. Trademark rules are complicated, and new entrepreneurs face two dangers when choosing company names, product names, and any other brand-identifying language. First, there’s the risk of running afoul of trademark laws. More likely, though, is the brand-killing possibility of not protecting your own business’s uniqueness from potential […]
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8/26/2019 • 17 minutes, 15 seconds
MBA1337 Do Business Lunches & Dinners Still Work? + Free Ride Friday!
The business meal: effective relationship builder, or Mad Men throwback? While the 3-martini lunches of the past may no longer be in vogue, buying someone a meal can be an incredibly good investment. A meal can add a layer of personal connection that’s often missing from today’s mostly virtual business relationships. It can open doors. […]
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8/23/2019 • 15 minutes, 36 seconds
MBA1336 Is Gated Content a Good Idea?
We usually think of content as something we give away. But should you be getting something in return, besides exposure? Today, we discuss whether to build the wall — the paywall, that is. Or at the very least, whether you should require an email address or other opt-in to access your premium content. Does it […]
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8/22/2019 • 14 minutes, 19 seconds
MBA1335 Q&A Wednesday: I am a business coach. What is the best laptop to buy?
Success requires the right tools. For entrepreneurs, tool #1 is usually the laptop. It’s Q&A Wednesday, and we’re helping one listener decide which laptop is best for her business. She’s an online coach, so her window to the online world will have a major effect on her business. With so many options and so many […]
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8/21/2019 • 16 minutes, 50 seconds
MBA1334 Why We Decided Against Renting an Office
We work from home. Why? More importantly, should you? Some of the reasons are obvious, like the convenience of having no commute and the money saved on renting a space. But those aren’t the only reasons we’ve chosen to run our entire business — remote team included — from the same building in which we […]
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8/20/2019 • 15 minutes, 34 seconds
MBA1333 Guest Teacher: Laura B. Janusek- How to Estimate How Long a Group Project Will Take
How long will this take? It’s a question we have to ask about every task, big or small. One of the toughest parts of managing a team is coordinating a long-term project with some sense of timeliness. Multiple people, multiple agendas, all adding up to one result. It can’t take too long, but it can’t […]
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8/19/2019 • 19 minutes, 21 seconds
MBA1332 What is TikTok and Do You Need To Start Using It? + Free Ride Friday!
Social media can be hard to keep up with. But for entrepreneurs, every marketing opportunity counts. So what’s up with TikTok? There’s always a “next big thing” in social media, and many platforms are more hype than usefulness. But TikTok is making waves, and its success has reached a point where ignoring it is no […]
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8/16/2019 • 14 minutes, 15 seconds
MBA1331 My Top 5 Free Productivity Tools
Get better at what you do. Get faster. Get more efficient. Get things done. Today, we’re highlighting the 5 best productivity tools an entrepreneur could ask for — when the budget is $0. It’s almost shocking that these tools are free, because the value they add is incalculable. At zero cost to you, you can […]
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8/15/2019 • 15 minutes, 24 seconds
MBA1330 Q&A Wednesday: How do I get ready to take the leap into business?
Entrepreneurship is challenging. But the biggest challenge is the mental challenge to leave guaranteed outcomes behind, and strike out on your own. It’s Q&A Wednesday, and we’ve got a risk-averse listener who’s terrified of failing in business. He needs to know how to bridge the emotional gap between a comfortable day job and the wild […]
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8/14/2019 • 13 minutes, 28 seconds
MBA1329 How to Reclaim Your Weekends
You busted your butt. You worked the long hours. You poured yourself into your business. Now, it’s going well. Time to take some of that time back. It may take some serious effort to get a startup started, but once that business is off the ground, you deserve to refocus on your own life and […]
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8/13/2019 • 15 minutes, 29 seconds
MBA1328 Guest Teacher: Jaryd Krause-How To Buy Website Businesses Instead Of Building Them
You don’t need to start a business to be an entrepreneur. You just need to find one. Sometimes, there’s an alternative path we just don’t see. Jaryd Krause saw one, as a working plumber who wanted to get into business for himself. Instead of creating a whole new operation from scratch, he got into the […]
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8/12/2019 • 18 minutes, 18 seconds
MBA1327 Why Apple Is Still The Most Profitable Company In the World + Free Ride Friday!
Apple does not sell the most devices. Apple does not bring in the most revenue. Apple does not dominate the market. But Apple makes more money than literally every other company. Today, we discuss how, and what it can mean for you. Your business isn’t the size of Apple’s, but the profit strategy Apple uses […]
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8/9/2019 • 18 minutes, 47 seconds
MBA1326 How to Please Your Customers in Their First 5 Minutes
It might’ve taken months, or more, to earn a customer’s business — but you don’t have that long to make sure you keep it. The first phase after the initial transaction is where the most important impressions are made. Before the purchase, the customer’s excitement about your product is theoretical. Once money has changed hands, […]
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8/8/2019 • 14 minutes, 9 seconds
MBA1325 Q&A Wednesday: HELP! I have a huge project with no framework or instructions. Where do I start?
A big project is like a big meal: you can’t swallow it all at once. When the task before you is huge, where do you start? It’s Q&A Wednesday! We’ve got a question from a listener with a conventional job, but a problem that’s very common in entrepreneurship. Our listener’s new boss wants her to […]
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8/7/2019 • 10 minutes, 57 seconds
MBA1324 How to Stay Motivated with Large Projects
Staying focused and motivated over the course of long projects is one of those skills an entrepreneur simply has to have. It’s one of the key differences between entrepreneurship and conventional work — you’re responsible for the long term, not just the day’s or week’s to-do list. That said, we understand how tough it can […]
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8/6/2019 • 12 minutes, 33 seconds
MBA1323 Guest Teacher: Shaan Patel- How To Build A 7-Figure Side Hustle Without Quitting Your Full-Time Day Job
Interested in entrepreneurship, but afraid to quit your day job? We’ve got incredible news: you don’t have to. This week’s special guest, Shaan Patel, built a multimillion-dollar business on the side, while working full-time as a doctor. He’s the cofounder of ClearHat digital marketing, a best-selling author, and a successful Shark Tank contestant — and […]
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8/5/2019 • 18 minutes, 25 seconds
MBA1322 Where to Find Your Next Business + Free Ride Friday!
In many ways, the earliest phase of starting a new business is the most fun. The possibilities are endless. The sky’s the limit. The only boundaries are imagination. But eventually, you have to make a decision. Today, we discuss some general, universal truths we’ve discovered in the course of founding multiple businesses. We’ll share what […]
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8/2/2019 • 13 minutes, 31 seconds
MBA1321 5 Ways To Save When Hiring
Finding great employees takes time and money. But are you getting the most from your hiring budget? No entrepreneur should be afraid of investing in great team members. That said, there are smarter, less costly ways to find the right fit. With a little knowledge, you can save thousands that would otherwise be wasted on […]
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Your workspace matters. Efficiency, productivity, and overall well-being are greatly influenced by the feng shui of your office. It’s Q&A Wednesday, and one listener is curious about our own setup, specifically the workspace of our intrepid host, Omar. Over the years, Omar’s tried different arrangements to facilitate writing, podcasting, video recording, and everything else. His […]
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7/31/2019 • 12 minutes, 41 seconds
MBA1319 How to Give Your Site a Quick SEO Boost
SEO means traffic, and traffic means sales. If you’ve hit an SEO plateau, we can help. Today, we offer a few simple fixes that can really move the needle on your website. Search Engine Optimization is a cottage industry, with loads of experts claiming to have the “secret” to getting your site noticed by Google, […]
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7/30/2019 • 11 minutes, 35 seconds
MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value
Are you getting the most from your customers? Don’t be shy: when your product delivers, customers have no problem rewarding you. If they can invest in even more value from your business, that’s a win-win. But as the business owner, you can’t just expect customers to offer you more revenue. You’ve got to make a […]
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7/29/2019 • 19 minutes, 45 seconds
MBA1317 How to Take a Content Creation Break + Free Ride Friday!
Every entrepreneur knows you gotta keep the marketing content coming. But life being life, everyone needs a break sometimes. So how can you pump the brakes without losing momentum — and disappointing your audience? There is a way. Whether you host a podcast, write a blog, or run a YouTube channel, a little planning can […]
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7/26/2019 • 14 minutes, 37 seconds
MBA1316 Upgrading Your Website Hosting When You Grow
You have too much website traffic. What a great problem to have! As your business grows, so will your site hosting needs. You can’t afford to have a slow website that loses all the traffic you’ve worked so hard to gain. This is one of those crucial conversion turning points, when the fruits of your […]
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7/25/2019 • 13 minutes, 5 seconds
MBA1315 Q&A Wednesday: I don’t enjoy writing. Can I hire out a writer for my blog?
Writing ain’t easy, but it’s necessary. It’s Q&A Wednesday, and one listener wants to know if it’s ok to farm out the blogging. The written word is irreplaceable as a form of marketing content, especially when it comes to SEO. People love blogs — and so does Google. But if you’re not a natural wordsmith, […]
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7/24/2019 • 11 minutes, 53 seconds
MBA1314 5 Low Cost Ways to Boost Team Morale
Motivation: it’s not all about the money. When you’re running a lean startup, every cent counts — and there often aren’t that many of them. Plugging away day after day for a long-term result can get tiring, even demotivating for your staff. So how can you keep your team genuinely excited about what they do, […]
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7/23/2019 • 15 minutes, 21 seconds
MBA1313 Guest Teacher: Anne Grady- Stop Reacting to Office Drama
Office drama is unavoidable. But how you respond to it is your choice. Today, we have a ridiculously qualified guest teacher, Anne Grady. She’s a speaker, consultant, and academic with more expertise on the psychology of intra-office relations than just about anyone. Grady is here to explain how to proactively head off the drama, and […]
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7/22/2019 • 17 minutes, 26 seconds
MBA1312 Are You Ready To Start a Business? + Free Ride Friday!
Are you ready for this. Really ready? Here at The $100MBA Show, we don’t sell “the dream.” We want our audience to go into business for themselves armed with the knowledge they need. Sometimes, that means asking extremely tough questions, and accepting the honest answers for better or worse. If you don’t go in confident […]
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7/19/2019 • 16 minutes, 58 seconds
MBA1311 Should You Start Using Quizzes for Lead Generation?
Which Spice Girl are you? Which Skittles color matches your personality? Take our quiz and find out! Many, many companies and websites use quizzes to capture email addresses. But for all their silliness, is there a serious lead generation strategy here? We’ve been researching this method in-depth recently, and we thought we’d share our findings. […]
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7/18/2019 • 13 minutes, 37 seconds
MBA1310 Q&A Wednesday: Can I sell my course without being an overhyped sales personality?
Nobody likes a huckster. There’s an unfortunate trend in the online course business: hype-heavy “personalities” trying to seduce their audience with flair instead of substance. In this week’s Q&A, one listener wants to know how to sell a course on its merits, with a marketing strategy that’s more genuine, more serious, and more respectable. We […]
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7/17/2019 • 18 minutes, 4 seconds
MBA1309 Your Procedure When Someone Leaves Your Company
All things come to an end, including employment. When the inevitable parting of ways occurs, you shouldn’t just wing it. For the sake of your team, you need a plan. Today, we discuss what procedures your business should have in place when someone moves on, retires, or has to be let go. Intentionally managing the […]
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7/16/2019 • 14 minutes, 12 seconds
MBA1308 Guest Teacher: Justin Lokitz- How to Create a Go-To Market Strategy by Developing Multiple Business Model Options
Every entrepreneur tries to validate their product idea before they try to sell it. But what about validating your potential business model? Today’s special guest teacher, Justin Lokitz, believes that business model validation is just as important as product idea validation. And just as the idea validation process can reveal tweaks or alternatives that improve […]
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7/15/2019 • 19 minutes, 43 seconds
MBA1307 How To Stop Second Guessing Yourself + Free Ride Friday!
If there’s one quality every entrepreneur needs, it’s decisiveness. Going into business for yourself is a bold decision, the first of many. As an entrepreneur, you’ll have so many important decisions to make — and you don’t have time to mull them over for too long. For every huge call you have to make, there’s […]
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7/12/2019 • 15 minutes, 2 seconds
MBA1306 Does Your Business Need a Sales Team?
Sales is changing. As business models evolve, and lean startups do more with fewer people, is the dedicated sales team a thing of the past? It depends. Today, we discuss when businesses need a full-time sales team, regardless of the product. In some cases, the ROI simply isn’t there. In others, it’s well worth the […]
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7/11/2019 • 17 minutes, 17 seconds
MBA1305 Q&A Wednesday: Should I attend a mastermind retreat that costs $5K?
Mastermind groups are all the rage, but are they worth the (sometimes hefty) price tags? This week’s Q&A comes from a listener who has an opportunity to attend a pretty exclusive Mastermind, at a pretty substantial cost. At $5,000, it’s worth taking a moment to make sure it’s a good investment. Fortunately, our intrepid host […]
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7/10/2019 • 14 minutes, 59 seconds
MBA1304 How to Improve Customer Retention Quickly
Is your business leaking? We’re gonna say it: Customer retention is just as important as customer acquisition. If you’ve got a churn problem, the time, money, and effort you put into attracting and converting is being wasted. Let’s put a stop to that, now! Whether you run a subscription or service-based business that depends on […]
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7/9/2019 • 12 minutes, 29 seconds
MBA1303 Must Read: Jobs to Be Done by Anthony W. Ulwick
Your product might be the most important employee. There’s a new approach to product development and marketing. Rather than focus on features, or even benefits, this new outlook takes it a step further. Your product has a job. The customer is the employer. Your success will depend on what kind of “employee” your product is. […]
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7/8/2019 • 14 minutes, 44 seconds
MBA1302 How to Make Video Creation Easier + Free Ride Friday!
At this point in the content marketing game, video isn’t an option: it’s a requirement. Video content works to help you build an audience. As we like to point out, YouTube is technically the world’s second-largest search engine after Google. But we also know how difficult, intimidating, and time-consuming video production can be. We’ve struggled […]
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7/5/2019 • 19 minutes, 26 seconds
MBA1301 How to Hire a Great Executive Assistant
For entrepreneurs, time is the single most valuable resource. So how can you get more of it? Executive assistants are not just for Fortune 500 CEOs. Any time you can get work off your plate, it’s an opportunity to spend more time doing more important things. To hire an assistant is to buy time — […]
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7/4/2019 • 16 minutes, 21 seconds
MBA1300 Q&A Wednesday: What are the pros and cons of bootstrapping my business?
Go it alone, or get some help? Every entrepreneur has to ask this question, and the answer isn’t always obvious. It’s Q&A Wednesday, and one listener is weighing the ups and downs of full independence. When you “bootstrap” your business (as we did), you have total freedom, and total control. No investors, no loans, nada. […]
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7/3/2019 • 14 minutes, 43 seconds
MBA1299 Are You Happy with Your Business?
If a question seems scary, it’s probably worth asking. So be honest — are you really happy? This deep, fundamental question is a must-ask every so often. When you first get into independent business, the initial excitement is great. But that early buzz fades, and as the long-term reality of entrepreneurship sets in, you have […]
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7/2/2019 • 14 minutes, 21 seconds
MBA1298 Guest Teacher: Sarah Wirth- How to Use Feedback to Drive Improvement
Your team won’t improve on its own. That’s the task of leadership: to get the best from your team by helping them grow. Sarah Wirth is a professional development expert with extensive coaching and corporate experience. Today, she’s here to show us how to deliver the kind of feedback that gets results — but doesn’t […]
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7/1/2019 • 19 minutes, 50 seconds
MBA1297 Build an Audience First or Product First? + Free Ride Friday!
When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product? There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we […]
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6/28/2019 • 11 minutes, 58 seconds
MBA1296 4 Takeaways From Our First Team Retreat
Considering a team retreat? We just got back from our first, and we learned a ton. We took the whole team to Bali, Indonesia for some work, play, and all-around bonding. From all over the globe, our remote employees flew in and met face-to-face for the first time ever. Organizing the trip was no small […]
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6/27/2019 • 17 minutes, 54 seconds
MBA1295 Q&A Wednesday: Should I start with live or automated webinars?
Webinars work! When it comes to connecting with an audience, converting them into customers, and keeping them around, you can’t beat the personal touch of a webinar. But if you’re new to the webinar game, should you jump right into live webinars? Or is it safer and smarter to use the pre-recorded version at first? […]
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6/26/2019 • 12 minutes, 20 seconds
MBA1294 Should You Offer Your Product in Different Languages?
Are you missing out on millions of potential customers because you don’t speak their language? Whether you sell books, courses, or even services, translating your content could open doors. But the time and effort required might not make sense, depending on the business. Today, we discuss when investing in translation can net serious returns. It’s […]
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6/25/2019 • 12 minutes, 50 seconds
MBA1293 Must Read: Product-Led Growth by Wes Bush
What if your product could do the sales and marketing for you? That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately […]
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6/24/2019 • 13 minutes, 16 seconds
MBA1292 Getting Your Team On Board with Your Vision + Free Ride Friday!
The toughest part of being a leader? Leading. It’s one thing to have a vision, and the ability to pay people to carry out tasks. Anyone can do that. But truly building a motivated team that can sustain a business long-term takes something more. It takes genuine, emotional buy-in from the employees. So how do […]
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6/21/2019 • 13 minutes, 47 seconds
MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue
As we like to preach, exchanging time for money is just about the worst deal in business. No other kind of entrepreneur understands that better than the celebrity chef. From Ramsay to Oliver to Ray, these entrepreneurs used their talent to generate passive income, rather than just punching the clock in a restaurant forever. They […]
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6/20/2019 • 12 minutes, 53 seconds
MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do?
Hate public speaking? You’re not the only one. It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise brand awareness, gain credibility, and get that all-important exposure. Thing is, it means talking in front of people. For many of us, there’s nothing more intimidating. Is there any way out of […]
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6/19/2019 • 12 minutes, 20 seconds
MBA1289 How to Get to $5K a Month as Fast as Possible
The key to sustainable small business: minimum profitability. The $5k per month mark is a crucial one, known as the “escape velocity” at which revenue generation is strong enough to actually, truly sustain a company. If your business can make it to $5k quickly, you’ll know for sure whether it’s a winner, or if it’s […]
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6/18/2019 • 14 minutes, 32 seconds
MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business
Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources. Today, we’ve got a guest teacher who can help. Nancy Gathecha is a Germany-based consultant and author who knows how to get the most out of social […]
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6/17/2019 • 20 minutes, 32 seconds
MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday!
If you’re not on YouTube, you’re not marketing. YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform. The only problem: there’s a ton of people doing exactly that. […]
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6/14/2019 • 15 minutes, 10 seconds
MBA1286 Is the Future of Social Media Private?
Social media is changing. So is social media marketing. If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, […]
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6/13/2019 • 13 minutes, 9 seconds
MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product?
Social proof is a marketing must. So how do you get it? It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whether it’s for your homepage, or just to get your credibility going on review-heavy sites like Yelp or Amazon, you need evangelists. Otherwise, it’s just your word against the competition’s. […]
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6/12/2019 • 12 minutes, 25 seconds
MBA1284 Why You Would Want to Keep Your Business Small
Sometimes, a small business should stay that way. Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it’s about creating the life you want for yourself. And if that life doesn’t involve making billions, or running a national business empire…you’re not alone. Today, we discuss why one size (size L) doesn’t […]
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6/11/2019 • 14 minutes, 33 seconds
MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips
We’re all great leaders when things are going well. But how does a great leader handle a crisis? If you’re looking for an overall leadership model, you shouldn’t look any further than Abraham Lincoln. As President, he led his nation through the worst-case scenario: a necessary but devastating civil war. Along the way, he had […]
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6/10/2019 • 12 minutes, 44 seconds
MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday!
You don’t need to reach the most customers. You need to reach the right customers. Big-tent marketing, reaching out to the widest audience possible, is a thing of the past. Modern marketing is all about targeted campaigns aimed at people who would love your product specifically. If you try to speak to everyone, you’ll speak […]
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6/7/2019 • 11 minutes, 54 seconds
MBA1281 Nail Your Value Metric and Make More Revenue
There’s a powerful number you have to discover: your product’s value metric. The value metric is the exact measure, in dollars and cents, of what your product is worth to customers. It’s not what the product is worth in raw materials, or what it costs in overhead, or even its monetary ROI. It’s simply how […]
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6/6/2019 • 13 minutes, 53 seconds
MBA1280 Q&A Wednesday: Can I start a business without being the face of it?
We talk a lot about the importance of personal branding. But do you have to be the face of your business? Yes and no. It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part […]
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6/5/2019 • 13 minutes, 6 seconds
MBA1279 How To Get The Best Out of An Interview Candidate
Interviews can be tough…for the interviewer. There’s nothing more awkward than struggling to find out if the person you’re interviewing is right for the job. Even worse, passing on the perfect fit because you didn’t get the information you needed is just plain tragic. So how can you make sure to draw out the very […]
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6/4/2019 • 13 minutes, 57 seconds
MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist
You can’t just sell the product. You have to sell your story. Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being […]
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6/3/2019 • 17 minutes, 53 seconds
MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday!
It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness. Diversity is just as important for your business goals as it is for anyone’s social goals. Today, we’ll explain why a team that looks, acts, and thinks the same has trouble innovating. We’ll also bust one of the ugliest, […]
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5/31/2019 • 12 minutes, 24 seconds
MBA1276 How to Stop Procrastination Every Time
You’ll get around to it…right? Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream before it even got anywhere. The road to independent success is littered with fallen entrepreneurs who just never got around to this, that, or the other thing. If that’s a problem for you, it’s time […]
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5/30/2019 • 17 minutes, 32 seconds
MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites?
Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words for us, and we’re proud. So how the heck did that happen? It’s Q&A Wednesday, and one listener wants to know how to replicate that positive attention. The obvious boost […]
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5/29/2019 • 13 minutes, 55 seconds
MBA1274 Why You Should Get Your Business Ready for Sale Now
It’s time to get ready to sell your business. We’re serious. Even if you are nowhere near moving on from your current enterprise, it’s important to keep your business in selling shape. Keeping your business super organized is just good practice. Being sell-ready isn’t something you should do right before it’s time to sell — […]
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5/28/2019 • 14 minutes, 21 seconds
MBA1273 Must Read: Digital Minimalism by Cal Newport
It’s time to clean up your digital life. Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re not overwhelming you the way, say, laundry or tchotchke can. But if random websites, social media platforms, and online services are wasting your time, they need to go. Seriously — digital […]
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5/27/2019 • 15 minutes, 33 seconds
MBA1272 How to Market for Free with Quora + Free Ride Friday!
You’ve seen it in your search returns. Quora is a massive online forum, where potential customers ask about anything and everything under the sun. It’s also a traffic crossroads that’s just waiting for you to tap in. You can use Quora to drive your marketing for even less than you’d spend on conventional marketing efforts. […]
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5/24/2019 • 14 minutes, 5 seconds
MBA1271 What to Say To a Customer When You’ve Failed Them
It’s gonna happen. Whether it’s your fault or not, some customers will use your product and come away disappointed. What matters is what you do next. Customer satisfaction is your responsibility, even when dissatisfaction isn’t your fault. Planning in advance for how to address it can be the difference between a business that lasts and […]
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5/23/2019 • 12 minutes, 35 seconds
MBA1270 Q&A Wednesday: How much do I charge for my paid webinars?
You’ve used free webinars to build your audience and establish yourself as a trusted source of information. Now, you’re ready to take it to the next level and start charging. It’s Q&A Wednesday, and one listener wants to know what a paid webinar should cost. Charging for webinars is a huge step forward, creating opportunities […]
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5/22/2019 • 13 minutes, 1 second
MBA1269 Do The Price Increase Experiment
Are you charging enough? Entrepreneurs can get a little nervous about raising prices. But there’s a way to find out how high you can go that’s low-risk, high-yield, and potentially eye-opening. If your business needs an influx of revenue, consider doing a little experiment in price increase. We’ll show you how. You might worry that […]
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5/21/2019 • 11 minutes, 12 seconds
MBA1268 Must Read: Extreme Ownership by Jocko Willink
A business owner owns a business. A business leader owns its performance. We can apply lessons from all avenues of life to business. The military is no exception. Jocko Willink is a decorated Navy SEAL from one of the elite group’s most honored units. After his service, he took what he learned in the field […]
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5/20/2019 • 15 minutes, 52 seconds
MBA1267 Why You Need To Keep Changing Your Friends + Free Ride Friday!
The company you keep affects the company you want to build. Your friends make a difference. Before you balk at the title, this episode isn’t about growing a cold heart and forgetting about the people closest to you. It’s about making sure that the circles you spend your time in propel you forward, rather than […]
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5/17/2019 • 16 minutes, 53 seconds
MBA1266 Should You Be Using a Chat Bot on Your Site?
Whether it’s marketing, sales, onboarding, or support, communication is key. Enter the chatbot, considered by many to be a communications shortcut for your website. They’re ubiquitous now: those little bottom-right corner bubbles that offer to answer questions and otherwise help a visitor along their journey. Thing is, they’re not human. They’re AI, with varying levels […]
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5/16/2019 • 12 minutes, 39 seconds
MBA1265 Q&A Wednesday: What have been your biggest regrets in business?
“I wish I had done that differently.” It’s a phrase any entrepreneur with any real experience has thought, or said, more than once. Independent business is all about screwing up, learning from it, and applying the lesson. Here at the $100 MBA, we are no exception. It’s Q&A Wednesday, and one listener wants to know […]
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5/15/2019 • 12 minutes, 36 seconds
MBA1264 5 Takeaways From MicroConf 2019
Conferences are always opportunities. Mostly to network, but often, to learn. MicroConf, the annual conference for small (mostly software) businesses, lived up to the potential. Our intrepid host Omar made the trip to Sin City for MicroConf 2019, and he picked up some seriously valuable lessons. He was invited as a speaker, but couldn’t pass […]
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5/14/2019 • 19 minutes, 45 seconds
MBA1263 Guest Teacher: Ken Coleman – How to Use the Proximity Principle to go from Day Job to Dream Job
The career you want is closer than you think. It’s only as far away as the right people. Today’s special guest teacher, Ken Coleman, believes that proximity is the key to moving forward. Whether you’re transitioning from side hustle to full-time entrepreneurship, or just getting into business for yourself, proximity is everything. Find the right […]
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5/13/2019 • 22 minutes, 2 seconds
MBA1262 Is it OK to Lower Your Prices? + Free Ride Friday!
Every business owner would love to get more money for each unit they sell. Raising your prices is understood to be a natural part of growth as the years go by. But what about lowering them? Is it ever appropriate? Is it ever smart? It’s easy to assume that lowering prices sends a bad signal, […]
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5/10/2019 • 12 minutes, 39 seconds
MBA1261 Should You Work When on Vacation?
Entrepreneurship is a full-time gig. But is it so full-time that you can never truly be on vacation? Are independent business people doomed to stay forever connected to the company, no matter where they escape to? Yes and no. Today, we discuss whether it’s truly feasible to walk away from your baby for a week […]
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5/9/2019 • 13 minutes, 17 seconds
MBA1260 Q&A Wednesday: How do I come up with a topic for my first webinar?
You know webinars work to convert subscribers to customers. You have the tools and knowledge to conduct webinars. You’re almost ready. You just don’t know what your first one will be about. It’s a super-common question, and one we’re answering for today’s Q&A Wednesday. Hooking your audience with a topic that’ll pique serious interest is […]
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5/8/2019 • 14 minutes, 53 seconds
MBA1259 How Much to Pay Yourself When Starting a Business
What are you worth to your company? When creating a business plan, new entrepreneurs often forget to budget for one extremely important item: their own salary. Thing is, your personal financial health is just as important to your business as any other factor — especially if you’re pursuing entrepreneurship full-time. You can’t short yourself, but […]
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5/7/2019 • 13 minutes, 34 seconds
MBA1258 Must Read: The Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker
There’s no substitute for experience. Fortunately, experience can be shared. Peter Drucker had a long, legendary career in business. One of the earliest professional business management experts, Drucker literally wrote the book(s) on how to frankly assess your company. Today, we take a look at his classic, The Five Most Important Questions You Will Ever […]
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5/6/2019 • 15 minutes, 18 seconds
MBA1257 Managing Disagreements in Your Team + Free Ride Friday!
Arguments can be productive. Conflict can lead to growth. When people don’t see eye-to-eye, it’s a sign you’ve got a team that’s capable of great things. Disagreement is good! Today, we explore the positive side of disagreement, and explain how to get the most out of every altercation. When your team disagrees, it means you’ve […]
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5/3/2019 • 14 minutes, 48 seconds
MBA1256 Should You Do Things That Don’t Scale?
Is everything scaleable? Are the things that aren’t scaleable worth your time, even as your business grows? No, and yes. Today, we discuss the things you should always do the old-fashioned way: personally, without automation, and without delegation. Some things just aren’t meant for the factory line, and the time you invest in them will […]
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5/2/2019 • 13 minutes, 59 seconds
MBA1255 Q&A Wednesday: How do I choose the right CRM platform?
In online marketing, customer relationships are everything. That’s why an entire industry devoted to Customer Relationship Management (CRM) has evolved. But with so many options, which CRM service is right for your business? It’s Q&A Wednesday, and one listener is overwhelmed by the options. From the simple and inexpensive to the wildly complex and pricey, […]
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5/1/2019 • 13 minutes, 51 seconds
MBA1254 How To Offer The Right Salary When Hiring
As your business grows, so grows your team. As you hire, you’ll find yourself repeatedly faced with the question: what should I be paying? Today, we explain how to do the math for new hires. We discuss all the factors involved, from budget to experience to industry standards, so you can reach your own number. […]
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4/30/2019 • 12 minutes, 26 seconds
MBA1253 Guest Teacher: Don Scott – Leading From Within
Leadership doesn’t start with your example. It starts with something deeper — something others can’t see, but that informs everything they can see. Leadership starts with your innermost beliefs. Today’s guest teacher, Don Scott, has decades of business experience. He also has a degree in psychology. Where the two disciplines meet is the key to […]
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4/29/2019 • 20 minutes, 14 seconds
MBA1252 Does Business Get Easier? + Free Ride Friday!
Entrepreneurship isn’t easy. But is it ever easier? No one would doubt that the first few years of starting your own business are tough. No matter the industry, entrepreneurship is demanding, mentally and emotionally (and sometimes even physically). But is it always an uphill battle? Is there an event horizon you can pass through and […]
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4/26/2019 • 11 minutes, 16 seconds
MBA1251 Is It Too Late to Start a Business After 50?
Is entrepreneurship a young person’s game? Or can the wisdom of age apply to independent business? We often hear from would-be entrepreneurs who worry that they’re too old to get in the game. Usually, they’re retirees who are ready to hang up a lifetime 9-to-5 in favor of a fresh start. Is it realistic? Does […]
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4/25/2019 • 10 minutes, 58 seconds
MBA1250 Q&A Wednesday: How important is the name of my business?
A business by any other name — is the profit just as sweet? It’s Q&A Wednesday! We’ve got a listener who’s ready to start a business, but is wondering how much time and effort to put into the business’s name. What kind of impact does it really have? Does it really matter what you call […]
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4/24/2019 • 10 minutes, 42 seconds
MBA1249 Why You Can’t Sprint Forever
In case you haven’t realized it yet, business is a marathon. Like any long-term commitment, knowing how to slow down strategically is just as important as flipping on the afterburners. Too much of anything — like work and stress — does not pay off. The rule of diminishing returns catches up every time, wasting your […]
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4/23/2019 • 11 minutes, 47 seconds
MBA1248 Must Read: When by Daniel Pink
Timing is everything. That’s the central argument of this week’s Must-Read for entrepreneurs, When by Daniel Pink. Pink is a Yale graduate who’s spent plenty of time on the bestseller lists. He’s also a data-obsessed life and work hacker who’s pored through hundreds of studies on the role of timing for this excellent, insightful book. […]
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4/22/2019 • 12 minutes, 17 seconds
MBA1247 Hiring Your First Manager + Free Ride Friday!
Your business has grown to the point where you can’t manage everything. It’s a wonderful achievement, but it’s also pretty scary. You have to let go. You have to trust someone else with your baby. You have to pass responsibilities on. You have to hire a manager. It’s a big step. Management is different from […]
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4/19/2019 • 15 minutes, 11 seconds
MBA1246 5 E-Commerce Mistakes To Avoid
E-commerce is a different game. Not quite entirely physical, not totally online, e-commerce has its own rules, challenges, and considerations. As it happens, Omar built his own e-commerce company way back when, in his early years as a budding entrepreneur. During that time, he acquired the most valuable lessons of all: the lessons you learn […]
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4/18/2019 • 14 minutes, 23 seconds
MBA1245 Q&A Wednesday: How do I choose a location for my team retreat?
Few things are more satisfying than rewarding your team with a retreat. It’s a chance to bond, an opportunity to gel professionally, and a statement of how far you business has come. Most of all, it demonstrates how much you value the team that’s helped you get this far. It’s Q&A Wednesday, and one listener […]
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4/17/2019 • 13 minutes, 56 seconds
MBA1244 Taking Control of Online Reviews
No matter what you do, your business will have a story. The question is: who’s writing it? Getting a handle on your business’s online narrative is key to protecting your brand. Whether your business is brick-and-mortar or strictly digital, you have an online reputation to protect. More and more, consumers rely on other consumers’ reviews […]
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4/16/2019 • 12 minutes, 57 seconds
MBA1243 Must Read: Reinvent Yourself by James Altucher
Entrepreneurs can have many lives. One business idea at a time, we remake ourselves as we take on new challenges. Starting over — and over — is the challenge, and the fun, of independent business. This week’s Must-Read for entrepreneurs is James Altucher’s Reinvent Yourself. This isn’t businessman, investor, podcaster, and best-seller Altucher’s first entry […]
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4/15/2019 • 14 minutes, 29 seconds
MBA1242 Where To Find Ideas For Your Content + Free Ride Friday!
The first rule of content marketing: you’ve gotta keep the content coming. Whether it’s blogs, podcasts, videos, or pics, you need a basically endless supply of ideas to generate content from. Fortunately, you have one — in your life, your experiences, your own head, and (most importantly) your audience. It’s simply a matter of capturing […]
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4/12/2019 • 14 minutes, 4 seconds
MBA1241 Free Tiers Vs Free Trials
Tiers and trials: twin incentives to get users on board. But which one will work best for your business? Today, we explore how entrepreneurs selling digital products (like software services) can benefit from each. We explain the difference between the two, and how each is tailored to different business goals. By understanding both ways to […]
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4/11/2019 • 11 minutes, 24 seconds
MBA1240 Q&A Wednesday: How do you find guest teachers for your show?
You’ve got a great podcast, but you want great guests. How in the world do you get them? It’s Q&A Wednesday, and we’ve got a question from a fellow podcaster who’s looking to bring fresh voices to his audience. Knowing how to find quality guests — and convincing them to record — takes some finesse, […]
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4/10/2019 • 12 minutes, 46 seconds
MBA1239 4 Personal Business Principles For Success
Experience is the best teacher, and we’ve had plenty. Today, we put aside the specifics of day-to-day business, and focus on the principles that carry us through the ups and downs of entrepreneurship. We’ve got 4 principles that years of struggle, doubt, anxiety, and ultimate success have ingrained in our brains. Learning how to cut […]
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4/9/2019 • 16 minutes, 23 seconds
MBA1238 Must Read: Measure What Matters by John Doerr
It’s time to get more specific with your business goals. That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure What Matters. Doerr is a milestone master, helping organizations like Google and the Bill & Melinda Gates Foundation measure their progress with laser precision. Of course, his lessons are just as applicable […]
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4/8/2019 • 14 minutes, 3 seconds
MBA1237 The Best 5 Business Podcasts in 2019 + Free Ride Friday!
So many podcasts, so little time. Which ones are worth it for you? Today, we’re putting the spotlight on the 5 most valuable, insightful, useful business podcasts out there (besides our own, of course). Believe it or not, we actually listen to our competition, and learn from other entrepreneurs out there on the digital airwaves. […]
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4/5/2019 • 14 minutes, 34 seconds
MBA1236 How to Attend Conferences For Less
Conferences aren’t getting any cheaper. In fact, they’re getting more and more expensive — for those who don’t know some money-saving tips and tricks. Today, we discuss how to shave every possible dollar from the cost of your next conference. With some careful planning, the ROI on a conference can be well, well worth it. […]
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4/4/2019 • 12 minutes, 51 seconds
MBA1235 Q&A Wednesday: Should I get funding before I launch?
You want to launch a business. Should you bootstrap down and go lean, or take a hefty investment from an outside source? It’s Q&A Wednesday, and one of our listeners is pondering whether to take money from an investor or bank. Is a pile of outside money a launching pad, or a trap? Is it […]
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4/3/2019 • 11 minutes, 43 seconds
MBA1234 Do You Really Want To Be an Entrepreneur?
A simple truth: entrepreneurship is not for everyone. That’s not a judgment, but a helpful statement of fact. Just because you have a great product idea, or simply want to quit your day job, does not mean you should go into business for yourself. The decision to become an entrepreneur is a very serious, very […]
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4/2/2019 • 15 minutes, 29 seconds
MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi
Content marketing: is there any other kind? If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it’s a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability […]
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4/1/2019 • 14 minutes, 13 seconds
MBA1232 Managing Inconsistent Sales in Your Business + Free Ride Friday!
To everything, there is a season. Some businesses just don’t rake in the cash all year long. In fact, most business have their slow spells at the same times every year. So how in the heck can you stabilize your revenue stream, and keep your business on an even keel month after month? It just […]
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3/29/2019 • 11 minutes, 32 seconds
MBA1231 5 Tips To Getting Work Done On a Plane
The jet-setting lifestyle of an entrepreneur requires a little work on the road. But what if the jet you’re setting on doesn’t have WiFi? We’re always traveling. Finding the time, space, and resources to handle business in transit can be a challenge. Planes in particular seem like the perfect place to hunker down and get […]
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3/28/2019 • 11 minutes, 23 seconds
MBA1230 Q&A Wednesday: I’m too distracted at home. Should I join a co-working space?
Ah, working from home. For some, it’s the dream. For others, it’s a guarantee that you won’t get much done. It’s Q&A Wednesday, and one of our listeners has a problem. He’s trying to build a business on the side, but the second he comes home from the day job it’s one distraction after another. […]
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3/27/2019 • 10 minutes, 8 seconds
MBA1229 How Paying Yourself First Puts Your Business First
It’s often said that the captain should go down with the ship. What we don’t say too often is that if the captain goes down, the ship is likely to follow. Taking care of your own financial needs is not an act of selfishness. It’s not a sign of disloyalty to your team. It doesn’t […]
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3/26/2019 • 10 minutes, 13 seconds
MBA1228 Must Read: The Laws of Human Nature by Robert Greene
We review a lot of books. But every once in a while, a gem comes along that stands out from the rest. Our expectations for The Laws of Human Nature were high. Robert Greene is a legendary author, and one of Omar’s personal faves. Greene’s 48 Laws of Power was a game-changer, and we anticipated […]
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3/25/2019 • 15 minutes, 6 seconds
MBA1227 The 4 Sins of Podcast Interviewing + Free Ride Friday!
There’s no shortage of podcasts out there, but some are (way, way) better than others. With so many podcasts in interview format, how can you make sure yours stands out? If you’re trying to attract great guests, and give your audience something to talk about, you can’t go into interviews without a plan. Omar’s been […]
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3/22/2019 • 12 minutes, 46 seconds
MBA1226 Does Offline Marketing Still Work in 2019?
Paper ads. Billboards. Sponsoring the local little league. It’s how our grandparents did business, but can it still work for us? Is the offline world still a viable source of traffic for your business, or is physical advertising over? Today, we discuss how to make offline marketing work for you. While not as precise as […]
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3/21/2019 • 11 minutes, 24 seconds
MBA1225 Q&A Wednesday: Is there a best time to send emails to my list?
Content marketing is all about the numbers. And when it comes to numbers, email open and click-through rates are some of the most important numbers by far. Of all the factors that can affect those rates, is time one of them? Does it matter what day or hour you hit “send?” It’s Q&A Wednesday, and […]
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3/20/2019 • 9 minutes, 22 seconds
MBA1224 Do Small Incentives Help Motivate Your Team?
How can you measure motivation? How can you quantify the effect of appreciation on your team? When you don’t have a lot of cash to throw around, do the little ways of saying “thank you” really matter? Today, we share our experience using small incentives and rewards to keep our team on track. Small gifts […]
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3/19/2019 • 9 minutes, 17 seconds
MBA1223 Must Read: Napoleon Hill’s Golden Rules by Napoleon Hill
It seems like there’s a new self-help book for business people every day. But sometimes, it pays to look back to the old-school masters. Napoleon Hill was born in the 1800’s, but his wisdom has held up well into the 21st century. His best-seller Think and Grow Rich is a foundational text for entrepreneurs, and […]
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3/18/2019 • 14 minutes, 55 seconds
MBA1222 How To Convert More Sales with Pricing Page FAQs + Free Ride Friday!
Your website’s pricing page: it’s the page where visitors are closest to making a purchase. It’s also the page where websites lose the most visitors, as cold feet stop visitors from becoming customers. How can you convert them? How can you get a visitor on the pricing page to pull the trigger? You have their […]
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3/15/2019 • 12 minutes, 16 seconds
MBA1221 Is Hiring Part Time Employees a Good Idea?
What do you do with a dedicated, talented worker who’s exactly the kind of employee you need — but only sometimes? Employing part-timers has unique advantages, but it also comes with some challenges. Give them too much work, and they’re not part-time. Give them too little, and they won’t hang around long. So how can […]
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3/14/2019 • 10 minutes, 16 seconds
MBA1220 Q&A Wednesday: Any tips when hiring remote employees from the Philippines?
There’s a huge talent pool on a sunny set of islands in the Pacific. If you hire remote workers, the Philippines is one of the best places you can look. It’s Q&A Wednesday, and one listener is ready to make the very smart move of recruiting Filipino employees to help run his business. As it […]
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3/13/2019 • 11 minutes, 29 seconds
MBA1219 Failed Payments. Are You Leaving Money on The Table?
Is your revenue leaking? Every month, businesses lose hundreds and thousands of dollars to failed payments. Whether it’s an expired account, insufficient funds, or a cancelled card, recurring payments that don’t go through account for an astonishing amount of lost revenue. So how can you safeguard your business against these unnecessary losses? Too many entrepreneurs […]
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3/12/2019 • 11 minutes, 34 seconds
MBA1218 Must Read: Dare to Lead by Brené Brown
Don’t think you’re a leader? That’s actually a good place to start! This week’s Must-Read book for entrepreneurs is Brene’ Brown’s Dare to Lead. In it, Brown explains how to find your own innate ability to take charge and lead, however hidden it might be under layers of insecurity. The emotions — including the fear […]
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3/11/2019 • 15 minutes, 25 seconds
MBA1217 How To Choose The Right Conference Ticket + Free Ride Friday!
Conferences can be a very wise investment. As you decide which conferences you’ll attend this year, you have to make another decision: which ticket is right for you? Conference ticket options — and prices — range widely. From a seat in the nosebleeds to the multiple-VIP treatment, the choices can be overwhelming. Which tickets are […]
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3/8/2019 • 15 minutes, 18 seconds
MBA1216 How to Conduct a 15 Minute Post-Mortem After Projects
Every project is a learning opportunity — but only if you take advantage of it. After each and every project, our team takes a few minutes to reflect, learn, and (most importantly) improve. We are constantly raising our game, because we never let a project’s lessons go to waste. No matter the size of your […]
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3/7/2019 • 12 minutes, 38 seconds
MBA1215 Q&A Wednesday: How do you read so many books while running a business?
Reading: it may be the smartest investment an entrepreneur can make. The ROI of a good book is hard to exaggerate. For less than the cost of a sandwich, you can completely alter your perspective, grow professionally, and find inspiration you never had. Every second you spend reading adds value to you as a business […]
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3/6/2019 • 16 minutes, 5 seconds
MBA1214 Does Cold Emailing Work in 2019?
You want to network. You want to make the connections that’ll help your business grow. You want to make the right friends and partners. Should you just reach out? Cold emailing is an option some entrepreneurs consider. Without any connection or previous relationship, some folks just get a hold of someone’s email address, and pitch […]
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3/5/2019 • 15 minutes, 13 seconds
MBA1213 Guest Teacher: Greg Winteregg – How to Be More Fulfilled with Your Business
Entrepreneurship shouldn’t suck. That’s the essential message of Greg Winteregg’s career. In his decades in business, he’s been a prolific speaker and management consultant, and a well regarded business author. Today, he’s here to explain how no one can truly succeed if they’re unhappy with their business — and how to find meaning in your […]
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3/4/2019 • 20 minutes, 34 seconds
MBA1212 How To Avoid Chargebacks + Free Ride Friday!
Chargebacks are a hot topic of inquiry these days. With banks and credit card companies pledging to stand by their customers no matter what, it’s way too easy for someone to force a refund — even when they’re in the wrong. In this climate, knowing how to avoid these chargebacks is a necessary skill. No […]
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3/1/2019 • 14 minutes, 57 seconds
MBA1211 My Paid Mastermind Experiment. Is It Worth It?
We’ve discussed Mastermind groups, those collections of experienced entrepreneurs who meet to share their wisdom with each other, before. And some groups, frankly, are more valuable than others. But are some Masterminds valuable enough to pay for? Our intrepid host Omar decided to find out. Omar shelled out a significant sum of his hard-earned cash […]
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2/28/2019 • 13 minutes, 36 seconds
MBA1210 Q&A Wednesday: How do you get started when you have the ideas but need engineers?
For entrepreneurs, ideas come easy. Often, it’s the next step we stumble on. Transitioning from idea to initial product can be a doozy, especially if your idea is a tech or software product. If you’re not an engineer, and you don’t have any handy, how in the heck do you move forward? Is your idea […]
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2/27/2019 • 15 minutes, 49 seconds
MBA1209 5 Tools for Shooting Video on a Budget
Video marketing is the latest must-have skill for 21st century entrepreneurs. While the power of text to drive traffic hasn’t waned, video is where smart entrepreneurs are finding their competitive edge. From social media marketing to YouTube SEO, video content has to be in your arsenal. But so many new entrepreneurs balk at shooting their […]
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2/26/2019 • 13 minutes, 1 second
MBA1208 Must Read: Cut Costs Not Corners by Colin Barrow
You can avoid wasting money without being cheap. In fact, you kinda have to. New, independent businesses depend largely on their founder’s ability to keep quality high but expenses controlled. You can’t spend yourself out of business, but you can’t disappoint your customers (or your team) just to save a buck. Quality is a must, […]
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2/25/2019 • 16 minutes, 7 seconds
MBA1207 Being OK With Where You Are In Business + Free Ride Friday!
Entrepreneurship: it’s fun and exciting at the start, but after a while, some uncomfortable questions may start to creep in. Usually, those questions have to do with your progress. Are you successful enough? Are you “making it,” whatever that means? It’s time to reframe the question. One of the most important lessons an entrepreneur can […]
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2/22/2019 • 13 minutes, 22 seconds
MBA1206 How to Know What To Work On First
Your “to do” list is out of control. That’s entrepreneurship for you. Sometimes, just getting started is the biggest challenge of every day. With so many potential tasks and projects on the horizon, you need a way to prioritize. It has to be efficient, fast, and (most importantly) it has to guarantee the best return […]
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2/21/2019 • 10 minutes, 50 seconds
MBA1205 Q&A Wednesday: How long should I be side hustling?
Are you in a position to transition? Many of us entrepreneurs started out side-hustling, building our little businesses while holding down a 9-to-5. But at some point, you have to decide if and when it’s time to ditch the day job and invest fully into your independent creation. It’s Q&A Wednesday, and one listener wonders […]
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2/20/2019 • 11 minutes, 43 seconds
MBA1204 Why Integrations Are Good For Business
Every barrier between your customers and your product is an opportunity for lost business. One of the easiest ways to remove those barriers? Integration. Whether you’re selling a course, software, or even a physical product, integrations are and important key to closing, onboarding, and retaining customers. The more apps your products work with, the bigger […]
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2/19/2019 • 10 minutes, 5 seconds
MBA1203 Guest Teacher: Martin Moore- How To Handle Tough Conversations with Your Team
Leadership can be tough, and so can the conversations. When it comes to criticism, course correction, and other awkward talks, only the leader can (and must) buck up and say what has to be said. It has to be done smoothly, professionally, and in a way that creates change without creating resentment. It’s not easy. […]
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2/18/2019 • 18 minutes, 23 seconds
MBA1202 Is Getting Up Early Really Good For Business? + Free Ride Friday!
Rise and shine, entrepreneurs. The early bird gets the profit. Or does it? Expert after expert, guru after guru, claims that jumping out of bed at the you-know-what-crack of dawn is the key to productivity and efficacy. But does that hold true for everyone? Can’t a night owl be successful? Can’t you make strides after […]
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2/15/2019 • 12 minutes, 31 seconds
MBA1201 Crafting The Perfect Welcome Email For Customers
What entrepreneurs focus way too much on: customer acquisition. What entrepreneurs focus way too little on: customer retention. Onboarding and retention are key to long-term sustainability. The first step? The initial welcome email your new customers receive when they purchase your product. That email is the start of something big, and it needs to be […]
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2/14/2019 • 14 minutes, 45 seconds
MBA1200 Q&A Wednesday: How do I improve my public speaking skills?
In business, public speaking is a must, even if it’s only occasionally. Communication is everything. It’s Q&A Wednesday, and one listener is ready to make a conscious effort to become a better public speaker. As it turns out, our host Omar wasn’t always the comfortable, confident maestro of the mic he is today. In fact, […]
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2/13/2019 • 16 minutes, 36 seconds
MBA1199 How To Learn From Cancellations and Refunds
When a customer taps out, it’s generally a sad, defeated moment. But not all is lost. Cancellations and refunds are going to happen, period. But each one is an opportunity to learn something that will improve customer retention going forward. There is great value in every loss, value you can reinvest into your business for […]
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2/12/2019 • 13 minutes, 46 seconds
MBA1198 Must Read: Lead with a Story by Paul Smith
Stories have power. Stories are the way human beings fundamentally comprehend everything, from their history to their personal trajectory. When you want people to understand something, the best thing to do is tell a story. Especially if you want them to believe in your business. Entrepreneur and author Paul Smith’s Lead With a Story explains […]
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2/11/2019 • 15 minutes, 11 seconds
MBA1197 Dealing with Email While Traveling + Free Ride Friday!
Travel is possibly the best fringe benefit of the entrepreneur’s lifestyle. But when you’re on the road, the emails can pile up fast. No one likes coming home to a crammed inbox. So how can you keep the backlog low? Whether you’re traveling for business or pleasure, there are ways to make sure those “unreads” […]
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2/8/2019 • 12 minutes, 15 seconds
MBA1196 Why Theming My Days Has Been a Game Changer
No matter how long you’re in business, there are still incredible, game-changing strategies to be learned. We just found a new one. For the past few weeks, we’ve been using a technique suggested by a keen business mind to increase our productivity. And boy howdy, does it do the trick. “Theming” our work days has […]
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2/7/2019 • 13 minutes
MBA1195 Q&A Wednesday: Where do you recommend I post my open job positions?
It’s a big world, and there’s talent all over it. So how can you attract the right employees for your team? It’s Q&A Wednesday, and one listener’s expanding business is ready to take on new blood. But with so many options for posting job openings, what’s the best move? Today, we discuss our favorite job […]
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2/6/2019 • 11 minutes, 42 seconds
MBA1194 How to Get a Handle on All Your Domains
What’s in a name? If it’s a domain name, quite a bit. As entrepreneurs, we often impulse-buy domains, hoping to lock them down for our next great business idea. But all too often, we end up with nothing more than a pile of unused domains draining our resources. Our host Omar is a classic domain […]
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2/5/2019 • 16 minutes, 38 seconds
MBA1193 Guest Teacher: Steve Glaveski- How to do Rapid Experimentation
“Fire and adjust.” It’s a military metaphor that works wonders in business; you put something out there, watch it miss, and use that information to hit the target the next time. Or 3 times later. Or 10 times. Whatever it takes. The point is, experimentation is key to creating the “perfect” product, or at least […]
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2/4/2019 • 18 minutes, 27 seconds
MBA1192 How to Create Accountability With Your Team + Free Ride Friday!
As your team grows, it becomes tougher to manage. Keeping everyone on task, and getting the results you’re paying them for, gets a little more complicated with each new hire. We’ve got a strategy that keeps everyone on point by keeping everyone accountable. With a far-flung remote team of dozens, our system makes it clear […]
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2/1/2019 • 14 minutes, 5 seconds
MBA1191 My Video Message Productivity Hack
We used to think time is money. Since then, we’ve come to realize that time is way, way more valuable. Every way to save time is worth more than its weight in gold, and we recently stumbled on something that takes hours — yes, hours — out of our workweek. While writing can be painstaking […]
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1/31/2019 • 13 minutes, 46 seconds
MBA1190 Q&A Wednesday: How do you come up with all your content ideas?
The toughest part about content marketing? All that content doesn’t create itself. To keep your audience engaged, you have to produce consistent, quality content. And if you’re truly committed to producing podcasts, blogs, pics, and videos week after week, you can run out of ideas fast. Every content marketer needs a system to keep the […]
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1/30/2019 • 11 minutes, 26 seconds
MBA1189 When & How to Kill a Product That’s Not Selling
Business is failure, and failure is business. Knowing when you’ve lost — and how to move on — is an absolute requirement of entrepreneurship. No matter how much success you create, you will also create flat-out duds, products that miss the mark and just plain don’t sell. No big deal. Today, we discuss how to […]
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1/29/2019 • 15 minutes, 33 seconds
MBA1188 Must Read: Choose Yourself by James Altucher
The bad news: you’re on your own. The good news? That’s not such a bad thing after all. Since the 2008 financial crisis, what’s been called the “American Dream” (along with similar dreams globally) has collapsed. The days of just getting a job and supporting a middle-class lifestyle are, for most, over. To thrive in […]
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1/28/2019 • 16 minutes, 42 seconds
MBA1187 How To Outlast Your Competition + Free Ride Friday!
As entrepreneurs, it can be hard to define our goals for our business. Do we prioritize growth? Revenue? Reach? What is success, anyway? Today, we offer one possible answer: longevity. Every business, big and small, has competition. Companies rise and fall all around us, while a select few just keep trucking along through all the […]
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1/25/2019 • 14 minutes, 5 seconds
MBA1186 How to Make Massive Improvements in Your Business
Let’s shake things up. If you’ve been in business for a while, you may have experienced a good ol’ fashioned rut. You’re stagnant. You’ve plateaued. You need a major boost to your biz, but you’re not sure what you can do to relight the fire and make a drastic, sweeping improvement that’ll move all the […]
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1/24/2019 • 14 minutes, 35 seconds
MBA1185 Q&A Wednesday: Should I share my religious beliefs as an entrepreneur?
In business today, we don’t just sell our product. We sell ourselves. Personal branding, authentic connection with our audience, and sharing the journey is de rigueur for aspiring entrepreneurs. But where do we draw the line? It’s Q&A Wednesday, and we’ve got a doozy of a question from a listener who’s not sure whether to […]
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1/23/2019 • 13 minutes, 51 seconds
MBA1184 What Customers Really Want
What do your customers want? If you don’t have the answer to that question, you don’t have a business. It may sound obvious, but entrepreneurs overlook this question way too often. When creating our products and building our businesses, it’s strangely easy to forget about being customer-centered. We fall in love with our own ideas, […]
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1/22/2019 • 13 minutes, 17 seconds
MBA1183 Guest Teacher: Paul Jarvis- Why growth might be the worst thing for your business.
Too much growth can kill your business. That might sound a little crazy to many entrepreneurs, but catastrophic success is a real and dangerous problem. Business after business has shot into the stratosphere, taking in investment and expanding their operations, only to crash and burn — hard. If you’re not careful, your business can literally […]
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1/21/2019 • 19 minutes, 43 seconds
MBA1182 Tips to Managing Time Zones with a Remote Team + Free Ride Friday!
Business is global, and that comes with incredible advantages. Today’s entrepreneurs can draw talent from all over the world, finding skilled, affordable remote team members wherever they are. But all that far-flung talent comes with one little drawback: time zones. Today, we discuss how to navigate the problem of the clock. With employees in Australia, […]
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1/18/2019 • 17 minutes, 1 second
MBA1181 Creating a Refund Policy That Works
Refunds: they’re gonna happen. More importantly, offering the option of a refund is critical to earning your audience’s trust. With an entire Internet’s worth of competitors to choose from, today’s customers demand more information — and more guarantees — than ever before. As a business owner, you’ve got to create a refund policy that makes […]
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1/17/2019 • 15 minutes, 7 seconds
MBA1180 Q&A Wednesday: How do I know I have what it takes to start a business?
Can you do this? Are you entrepreneur material? You’re not the only one asking. In fact, it’s the “Q” in this week’s Q&A! It’s a big, scary question mark for those who want to break out on their own, but haven’t taken the leap just yet. So what makes someone suited for the entrepreneurial life? […]
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1/16/2019 • 13 minutes, 36 seconds
MBA1179 How to Grow with Facebook Groups
Yes, we’re recommending Facebook as a business tool. That may come as a shock to longtime listeners, who know what we think of the overrated, underperforming so-called “power” of social media marketing. Bear with us. Facebook Groups offer a wonderful opportunity for growth. Not revenue growth, not traffic growth, but the most important growth of […]
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1/15/2019 • 12 minutes, 8 seconds
MBA1178 Must Read- Traction: Get a Grip on Your Business by Gino Wickman
Where is your small business going? More importantly, how is it getting there? The author of this week’s Must-Read for entrepreneurs, Gino Wickman, has an answer. Traction: How to Get a Grip on Your Business is far more than its title lets on. It’s not just advice. It’s not just inspiration. It’s an instruction manual […]
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1/14/2019 • 14 minutes, 58 seconds
MBA1177 How To Validate a Course Before You Create It + Free Ride Friday!
Online courses are one of the most lucrative products you can sell on the Internet. With price tags in the thousands, selling your expertise to knowledge-hungry customers is a proven business model, one that’s worked well for many an entrepreneur. But how do you know if there’s really an audience for what you’re teaching? Before […]
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1/11/2019 • 14 minutes, 59 seconds
MBA1176 How To Add Value To Your Offer At No Cost
Here’s a golden rule of business, one we can’t stop repeating: people buy a product when — according to their own internal math — its value exceeds its price. That means the only way to move your product is to increase the only kind of value that really matters: perceived value. Adding features and investing […]
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1/10/2019 • 14 minutes, 40 seconds
MBA1175 Q&A Wednesday: Do I need to make my site https? If so, how?
Is your business website secure? As more and more business is done online, cyber security is beyond important. It’s Q&A Wednesday, and one listener wants to know if it’s possible to run a successful business with an “http” address, rather than a full on “https.” That little letter makes all the difference, especially in the […]
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1/9/2019 • 12 minutes, 3 seconds
MBA1174 Off Social Media for a Year: Lessons Learned
Social media is like fire. It can be incredibly useful and beneficial, but once it gets out of control, it can consume everything. That’s why Omar quit. Our beloved host made a decision, over a year ago, to take an extended break from all things social media. No Twitter, no Facebook, no ‘gram, nothing. For […]
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1/8/2019 • 16 minutes, 16 seconds
MBA1173 Guest Teacher: Chris Hogan- How to Become an Everyday Millionaire
What does a millionaire look like? A trust-fund baby? A hedge-fund bro? Nope. As it turns out, millionaires aren’t the exotic species we think they are. Overwhelmingly, they’re not born into privilege. And shockingly, they don’t tend to have high-powered jobs. Often, millionaires are regular people. So how does Average Joe hit 7 figures? That’s […]
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1/7/2019 • 19 minutes, 1 second
MBA1172 How To Sell Your Online Business + Free Ride Friday!
You built it. It succeeded. Now, it’s time to cash in. Maybe you want to retire, or devote yourself to a whole new project. Whatever the reason, saying goodbye to your successful independent business is no easy decision. It’s important to end this chapter on the best terms, with an exit you can be proud […]
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1/4/2019 • 11 minutes, 28 seconds
MBA1171 How To Pivot With Your Product
A product launch doesn’t always go the way you want, or expect. Despite your best-laid plans and highest hopes, sometimes the market takes a look at what you’re offering and gives a resounding “meh.” Now what? In business — especially independent business — flexibility and adaptability are crucial survival skills. When your product doesn’t hit […]
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1/3/2019 • 11 minutes, 17 seconds
MBA1170 Q&A Wednesday: Should I build my own product or go deep into affiliate marketing?
We’ve devoted many an episode to the ups and downs of affiliate marketing. Usually, we’re discussing the merits and drawbacks of affiliate marketing for those wondering whether they should get into it. But today, we’ve got a question from a listener who’s already in the affiliate game, and wants to know one thing: whether it’s […]
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1/2/2019 • 11 minutes, 44 seconds
MBA1169 Goals: Should You Set Them?
Happy New Year! It’s officially 2019, and we’re ready to hit the ground running with all new lesson to help you make this the best year ever for your business. Speaking of which, what are your goals for the year? More importantly, do goals matter? What’s the value of a goal? Is it just an […]
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1/1/2019 • 14 minutes, 49 seconds
MBA1168 Must Read- Disney U by Doug Lipp
Business doesn’t get any bigger than Disney. How did a patch of swampland in central Florida become one of the biggest revenue-generators in the history of American industry? It all starts with the employees, and how they’re motivated. This week’s Must-Read for entrepreneurs is Doug Lipp’s Disney U, a book that details the strategy behind […]
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12/31/2018 • 14 minutes, 36 seconds
MBA1167 Is It Too Late To Start a Blogging Business? + Free Ride Friday!
It’s a question many would-be entrepreneurs are asking themselves: can you still make a living with a blog? About 10 years ago, people started earning serious money just by blogging. Has the business model survived? Can you still earn enough to live the life you want? The short answer is yes, you can still blog […]
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12/28/2018 • 14 minutes, 32 seconds
MBA1166 Are You Selling Enough?
Wish you were making sales? Well it may sound painfully obvious, but…you’re not selling enough. That’s not to say you’re not trying to close. It’s to say you’re not “selling” in the ultimate sense — the 24/7, all-encompassing sense that goes way beyond trying to get a specific person to make a specific purchase. Everything […]
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12/27/2018 • 13 minutes, 45 seconds
MBA1165 Q&A Wednesday: Love the show’s new cover art. Why did you change it?
You can’t judge a podcast by its cover. But your visual branding needs to reflect what your business is offering. It’s Q&A Wednesday, and one listener noticed something different about our little old business podcast. We updated our cover art, changing the visuals around our show and updating its “look” online. Why? What’s the point? […]
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12/26/2018 • 10 minutes, 55 seconds
MBA1164 3 Skills That Will Save You Money When Getting Started
Getting ready to start a new business? If so, you probably know that every cent counts. Having started quite a few businesses ourselves over the years, we’ve learned what skills and abilities can save you the most. If you learn them, you’ll not only have an edge over your competitors — you’ll have a lot […]
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12/25/2018 • 15 minutes, 42 seconds
MBA1163 Must Read: To Sell Is Human by Daniel Pink
No matter what your independent business is, you have to be a sales person. E-commerce, SaaS, freelancing, artisan pretzel-making; whatever the business, you can’t escape the need for salesmanship. It is everything, even if you don’t consider yourself a “sales person” in the conventional sense. Articulating your idea and persuading others to buy in is […]
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12/24/2018 • 17 minutes, 27 seconds
MBA1162 How To Find a Mentor + Free Ride Friday!
No entrepreneur is truly independent. We all need guidance, support, and help. One of the most important relationships you can cultivate in business is a mentorship. The most successful entrepreneurs, big and small, have always had at least one mentor. With less structure and precedent than the conventional job market, entrepreneurship is uniquely suited to […]
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12/21/2018 • 15 minutes, 53 seconds
MBA1161 How to Deal With Not Reaching Your Goals
You will fail. If you’re an entrepreneur, you won’t always hit the mark. It’s part and parcel of independent business to establish a goal, strive for it, and come up short. As the year winds down and we evaluate our performance, we should take stock of how we’ve failed, and whether we let those failures […]
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12/20/2018 • 14 minutes, 3 seconds
MBA1160 Q&A Wednesday: What tools do you recommend to create Squeeze Pages?
A page by any other name is just as sweet. Whether you call it a squeeze page or a landing page, conversions are the name of the game. A well-constructed squeeze page shouldn’t take too much time or effort — if you have the right tools. Today, we tell one listener what those tools are, […]
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12/19/2018 • 10 minutes
MBA1159 Why I Wear My Own T-Shirts
They say to dress for the job you want. But if you’re already an entrepreneur, you can dress for the job you created! Our host Omar almost always rocks a branded t-shirt featuring our software company, WebinarNinja. The reasons for doing so, however, go way beyond the urge to sneak in some extra advertising. Whether […]
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12/18/2018 • 11 minutes, 23 seconds
MBA1158 Must Read: Bad Blood by John Carreyrou
What can we learn from failure? And not just any failure — total, massive, beyond-epic, multi-billion-dollar failure? In this week’s Must-Read book for entrepreneurs, we find out. Bad Blood by John Carreyrou is many things: an engrossing page-turner, an exemplary piece of investigative journalism, and a huge, devastating lesson in how not to launch a […]
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12/17/2018 • 14 minutes, 5 seconds
MBA1157 How To Create a Presentation Deck in 1 Hour + Free Ride Friday!
Sometimes, you just have to bang it out. Whether you’ve got a webinar, pitch, or demo, a quality slide deck is a must. Despite how daunting it can seem, putting one together doesn’t have to be a nightmare or a monumental task. It can be a simple, straightforward, one-hour process. It can take less time […]
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12/14/2018 • 14 minutes, 24 seconds
MBA1156 Do Sales Calls Work in Business Today?
The sales call: is it a lost art? More importantly, should it be? What’s the role of outbound marketing in an almost completely inbound world? Is there still value in reaching out personally for a conversation? Can the time you and your sales people spend on the phone actually return worthwhile revenue? The short answer […]
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12/13/2018 • 10 minutes, 53 seconds
MBA1155 Q&A Wednesday: I’m launching a web app. Do I also need to have a mobile app to go with it?
Does every web application need a mobile version? If not, which ones do? Most major software companies have a version of their product for every device under the sun. But for lean startups, you’ve gotta put your time and effort into what returns the best investment. Today, we discuss exactly how to figure out if […]
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12/12/2018 • 10 minutes, 15 seconds
MBA1154 How to Handle a Request for a Raise
It’s gonna happen. As your business grows and your team members ponder their futures, they’ll want to know how much you value them. Like, exactly how much. Whether you employ freelancers, full-timers, or contractors, shelling out the dough to keep the right people on board is a must. Of course, you have your whole business […]
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12/11/2018 • 11 minutes, 9 seconds
MBA1153 Must Read: The Effective Executive by Peter Drucker
Sometimes, you consult exciting new voices in business leadership. Sometimes, you consult the legends. Peter Drucker basically invented business management, and is seen as one of the founders of corporate culture. His extensive studies and writings on effective business leadership are the foundational canon for budding executives — and entrepreneurs. Today, we review his classic […]
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12/10/2018 • 14 minutes, 21 seconds
MBA1152 How to Save on Office Space as You Grow + Free Ride Friday!
Your business is growing. Your team is growing. Your space needs to grow, also. It’s FREE RIDE FRIDAY!!!, and we’re discussing how to scale your business in the one way entrepreneurs often forget to consider. Your office space has to be flexible enough to grow with your staff. Moving from space to space wastes money, […]
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12/7/2018 • 12 minutes, 4 seconds
MBA1151 When to Use Squeeze Pages to Maximize Conversions
Call it a landing page, or call it a squeeze page. Either way, it’s the key to conversions. These stripped-down, bare-bones pages have one purpose and one purpose only: to collect email addresses. One page can move visitors down the funnel at incredible rates, but only if it’s executed properly. Today, we discuss exactly how […]
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12/6/2018 • 13 minutes, 31 seconds
MBA1150 Q&A Wednesday: I can only go to two conferences next year. How do I choose?
Conferences are a big investment of time and money. How do you know which ones are worth it? It’s Q&A Wednesday, and one listener is in a bind: with only enough time and resources for two conferences, choosing the best is no easy task. Fortunately, we’ve been to many a conference, as speakers and attendees. […]
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12/5/2018 • 10 minutes, 11 seconds
MBA1149 Lessons Learned When Launching a New Product
As always, our experience is your guide. Recently, we undertook the difficult — but enlightening — task of launching an entire new product. What we learned was valuable to us, and will definitely be valuable to you. We’ve got a new product, but this episode isn’t some thinly-disguised plug. It’s a genuine lesson on building […]
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12/4/2018 • 20 minutes, 31 seconds
MBA1148 Must Read: Atomic Habits by James Clear
We are our habits. That’s the lesson author James Clear understands, and it’s the topic of this week’s Must-Read book for entrepreneurs. Atomic Habits is a valuable primer on forming the right habits, and ditching the bad ones. One habit at a time, you can improve your results in business and life. By losing unproductive […]
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12/3/2018 • 13 minutes, 16 seconds
MBA1147 5 Timeless Lessons from the Father of Advertising + Free Ride Friday!
David Ogilvy invented modern advertising. What can you learn from him? In a still text-driven online marketplace, effective copy writing is just as important now as it was in the 1960s. As the real-life Don Draper, Ogilvy used meticulous research to find out exactly what drove leads and sales. Everything he discovered about magazine and […]
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11/30/2018 • 16 minutes, 36 seconds
MBA1146 Should You Sell Your Products on Amazon?
Amazon giveth, and Amazon taketh away. The online retail behemoth is a double-edged sword, a massive marketplace that can give you huge exposure to millions of potential customers — but not without a price. Without a doubt, Amazon makes many things easy, like payment processing and shipping. But just as surely, Amazon takes its toll. […]
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11/29/2018 • 12 minutes, 1 second
MBA1145 Q&A Wednesday: How Do I Break Up With My Business Partner?
Breaking up isn’t easy. But sometimes, it’s necessary. A business partnership is like any other: a mutual investment of time, effort, and resources. When it ends, it can go very badly. But when both partners are forthright and genuinely committed to an amicable split, parting ways doesn’t have to be a traumatic experience. It’s Q&A […]
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11/28/2018 • 10 minutes, 23 seconds
MBA1144 Lessons Learned at The Flea Market
Ah, the flea market. The tables, the booths, the smells, the locals…the lessons. These markets are a microcosm of the business world, a stripped-down space where the simple rules of supply and demand are on full display — along with a ton of valuable lessons entrepreneurs can use on and offline. Our host Omar and […]
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11/27/2018 • 14 minutes, 30 seconds
MBA1143 Guest Teacher: Iz El-Bahnasy- How to Optimize Your Conversion Rate
If you can’t convert, you can’t sell. Turning website visitors into customers is an exact science, one with years of research behind it. Today, an expert in conversion optimization strategy stops by to give us a thorough breakdown of exactly how to move visitors down the funnel and onto your customer list. Iz El-Bahnasy is […]
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11/26/2018 • 15 minutes, 54 seconds
MBA1142 Saving Money When Paying in Different Currencies + Free Ride Friday!
It’s a big world out there, and the Internet allows entrepreneurs to find the best, most affordable talent wherever it is. But with that freedom comes a unique, modern hassle: losing money as you do business across national borders. Today, we discuss how exchange rates can cost you hundreds per month — and what you […]
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11/23/2018 • 13 minutes, 56 seconds
MBA1141 Should You Have Sponsors?
Sponsors: are they worth the effort? Whether it’s a blog, YouTube channel, podcast, or live event, sponsorship can be your biggest source of revenue. It can also be a major pain in the tuchus. Yes, sponsors pay you. But that money doesn’t come free, and what you give in exchange can have a dramatic impact […]
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11/22/2018 • 11 minutes, 29 seconds
MBA1140 Q&A Wednesday: What gear do you recommend for my webinars?
We know webinars work. So what tools do you need to make them work better? It’s Q&A Wednesday, and we’re helping one listener choose the best gear for the job. There are a million audio/visual gadgets out there, but we’re focusing on the must-haves, the bare essentials that have the greatest overall impact on the […]
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11/21/2018 • 13 minutes, 10 seconds
MBA1139 How to Get Out of a Bad Mood For The Sake of Your Business
Having a bad day? In entrepreneurship, that’s gonna happen. Fires will erupt, and putting them out is every independent business person’s burden. But if you let a rough patch sour your mood, the damage will be compounded by your own emotional imbalance. So how can you take the hits with calm, cool, and confidence? Today, […]
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11/20/2018 • 15 minutes, 42 seconds
MBA1138 Must Read: It Doesn’t Have To Be Crazy at Work by Jason Fried & David Heinemeier Hansson
Excessive stress is not a requirement of entrepreneurship. At least that’s what Jason Fried and David Heinemeier Hansson, authors of this week’s Must-Read book for entrepreneurs think. It Doesn’t Have to Be Crazy at Work is a radical treatise on the dangers — and utter uselessness — of running yourself and your team ragged. Their […]
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11/19/2018 • 14 minutes, 19 seconds
MBA1137 4 Steps to Make Enough Passive Income For Your Personal Expenses + Free Ride Friday!
You want to start a business, but you’re terrified. You’re terrified that you could find yourself unable to fund your basic needs like housing, food, and Netflix (ok, maybe that last one’s not technically a “need,” but still). Entrepreneurship is risky, and takes time, and you have to make a living while your business grows. […]
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11/16/2018 • 15 minutes, 50 seconds
MBA1136 3 Steps to Make an Extra 20% in Sales This Month
Need a revenue boost? Look no further. Today, we discuss 3 steps you can take today that’ll jazz your numbers up and get you through a slow month. These immediately applicable, effective steps can give you just the edge you need to see moderate growth within a few weeks. Some are simple, some more involved, […]
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11/15/2018 • 10 minutes, 27 seconds
MBA1135 Q&A Wednesday: How Do I Stop Scammers From Abusing My Affiliate Program?
Affiliate marketing can be a powerful, positive tool for growth. But like many business opportunities, it can also create the conditions for some seriously shady misbehavior. Don’t let the scammers win! Today, we discuss 5 simple strategies you can use to cut the devils off and protect your business. While most of your affiliates will […]
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11/14/2018 • 12 minutes
MBA1134 3 Steps to Gain 10 Productive Hours This Week
Time is more valuable than money — and we’ve only got so much. What would you be willing to trade for substantially more time, each and every week? Today, we’ve got 3 steps you can take to drastically increase your time by drastically improving your productivity. These aren’t simple “hacks” or fluffy life lessons; they’re […]
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11/13/2018 • 14 minutes, 52 seconds
MBA1133 Guest Teacher: Dan Schawbel- How to Create Strong Relationships with Your Team
Do you have employees, or do you have a team? It’s one thing to be in charge, but having strong relationships with your team can have a serious positive impact on your business performance. The quality of your product, the efficiency of your systems, and your bottom line can all be better — if you’re […]
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11/12/2018 • 17 minutes, 20 seconds
MBA1132 How Often Do You Need to Meet with Your Team? + Free Ride Friday!
Meetings: is there anyone who actually likes them? For most businesses, meetings are a must, at least occasionally. Very rare is the business in which the team never gets together, either virtually or in person. However, too many meetings are just as dangerous as too few. So what’s the right frequency for your business? Today, […]
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11/9/2018 • 14 minutes, 52 seconds
MBA1131 Paying Staff Hourly vs. Salary
The age old question for entrepreneurs with growing teams: when does is stop being smart to pay by the hour? When is a salary the right move? Depending on the employee, how you pay them can make all the difference in both their productivity and your return on investment. And while one option definitely (usually) […]
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11/8/2018 • 12 minutes, 45 seconds
MBA1130 Q&A Wednesday: How do I create Facebook ad images without a designer?
Facebook advertising works, but only if you do it right. It’s Q&A Wednesday, and we’ve got a listener who’s ready to advertise, but not sure how to design ads that convert — and more importantly, don’t waste the advertising budget. Fortunately, you don’t need to hire an expensive pro to design effective Facebook ads. There […]
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11/7/2018 • 13 minutes, 6 seconds
MBA1129 How to Know if Entrepreneurship is Not For You
A basic truth of business: this isn’t for everyone. Entrepreneurship isn’t a better way of making a living, just a different one. And only certain kinds of people are suited for it. Having coached and mentored many an independent business person through the $100 MBA, we’ve seen what it takes to succeed — and why […]
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11/6/2018 • 15 minutes, 55 seconds
MBA1128 Must Read: Tribe of Mentors by Tim Ferriss
Tim Ferriss is at it again, with another book of Grade-A entrepreneurial wisdom. But this time, it’s not just from the man himself. Tribe of Mentors is a fantastic collection of condensed wisdom from experts in various industries. Easy to read, digestible, and immediately applicable, these golden nuggets of business truth will serve you well. […]
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11/5/2018 • 12 minutes, 38 seconds
MBA1127 Should You Write a Book to Promote Your Brand? + Free Ride Friday!
Will writing a book help your business? It sounds like a no-brainer: figure out how to start writing a book, finish it, and your credibility will spike, leading to more traffic. Done right, a book can be one of the most powerful branding and marketing tools imaginable. But done incorrectly, writing a book can be […]
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11/2/2018 • 15 minutes, 5 seconds
MBA1126 My Favorite Business Tools in 2018
Entrepreneurs have to stay on top of the latest. Any tools that can make us more effective, more efficient, and better prepared to compete are a must. In business, we all need an edge. 2018 has offered exactly that, with apps and programs that make a difference. Today, we discuss 5 incredible tools that have […]
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11/1/2018 • 14 minutes, 36 seconds
MBA1125 Q&A Wednesday: I heard you use a standing desk? What are the benefits?
It’s time to take a stand! The health and productivity drawbacks of sitting all day at work are well-documented. As people in every business look for ways to work healthier and more effectively, the standing desk has become all the rage. As entrepreneurs, we have the privilege of being able to design our own workspaces. […]
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10/31/2018 • 12 minutes, 20 seconds
MBA1124 My Personal Website Results
Considering building a personal website to boost your brand? In addition to business and product-specific sites, sites devoted to your personal outlook and character can have a powerful marketing impact. They can help consolidate and leverage your most important asset — the audience you build — across multiple business ventures. We decided to find out […]
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10/30/2018 • 13 minutes, 39 seconds
MBA1123 Guest Teacher: Pete Vargas- Crafting a High-Converting Signature Talk
One talk can do it all. It can propel your independent business, and keep it growing year after year. The right signature speech can be the foundation of your entire personal brand, boosting your credibility and growing your following. Today, we’ve got a special guest teacher who specializes in crafting evergreen, reusable, home-run talks that […]
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10/29/2018 • 15 minutes, 37 seconds
MBA1122 5 Ways to Recharge for Under $100 + Free Ride Friday!
Relax. That’s not a suggestion. It’s not even advice. It’s a requirement for any entrepreneur who really wants to succeed. A burnt out, overworked, overtired person cannot meet their full potential, and is not fit to run a business. In order to make yourself fully capable, you have to factor in a little R&R. Fortunately, […]
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10/26/2018 • 12 minutes, 50 seconds
MBA1121 Is Your Business Growing Too Slowly?
Is your small business succeeding? Growth can be a difficult thing to measure. Often, new entrepreneurs need help to determine whether they’re on the right track. What exactly constitutes the right speed of growth is hard to put your finger on, especially when things can change so drastically at the beginning. Today, we discuss exactly […]
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10/25/2018 • 12 minutes, 10 seconds
MBA1120 Q&A Wednesday: Do you have any crucial advice you’d give to a fresh blogger?
Just getting started blogging? There’s a ton to learn. There’s a ton we wish we’d learned before we started. Fortunately, we’ve learned it since, and today we share it with you! It’s Q&A Wednesday, and one listener wants to know exactly what advice we’d give a rookie blogger. Without the right focus (and the right […]
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10/24/2018 • 15 minutes, 34 seconds
MBA1119 5 Ways to Get More Leads at Conferences
Conferences can be excellent opportunities to network, build partnerships, and yes, build your audience. Whether you’re a speaker or just an attendee, there’s no substitute for the face-to-face, in person connections you build at conferences. But you have to make those connections correctly, and strategically. Too many entrepreneurs don’t get the most out of the […]
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10/23/2018 • 13 minutes, 20 seconds
MBA1118 Must Read: Steal Like an Artist by Austin Kleon
What’s the secret to creativity? How do great product designers, artists, and content marketers create original work that’s unlike anything consumers have seen before? They don’t. This week’s Must-Read book for the entrepreneur, Austin Kleon’s Steal Like an Artist, debunks the myth of originality and explains how all great creations are the products of the […]
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10/22/2018 • 11 minutes, 56 seconds
MBA1117 Long Term Facebook Marketing Strategies + Free Ride Friday!
For new businesses, Facebook is a long game. The power of social media marketing is often, frankly, overhyped. But that doesn’t mean there’s aren’t serious gains to be made with the right approach. In particular, Facebook’s ability to directly target users according to endlessly refinable characteristics is just too good to pass up — but […]
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10/19/2018 • 19 minutes, 7 seconds
MBA1116 How to Upgrade Your Computer for Less
Computer running sluggish? You can’t let your tech slow down your business, but what if you can’t afford a brand spanking new piece of equipment? Worry not, friends. You don’t have to drop a couple G’s on the latest hardware. There are alternatives. You’ve got to have the tools you need to do business, even […]
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10/18/2018 • 14 minutes, 31 seconds
MBA1115 Q&A Wednesday: I have too many ideas for my business. How do I implement them all?
Entrepreneurs have active minds. Our brains are always coming up with new ways to innovate, grow, and evolve. Ideas, as they say, are a dime a dozen — but only if they’re not executed in the real world. So how can you make sure you’re getting the most out of your ideas? How can you […]
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10/17/2018 • 13 minutes, 58 seconds
MBA1114 How to Prepare for The Holiday Season To Get More Sales
The holidays aren’t exactly around the corner. But for businesses, it’s time to get ready for the season of giving, right now. Today, we discuss why prepping for the holidays early is the best way to make the most of this annual opportunity. As November approaches on the Western calendar, you need to have your […]
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10/16/2018 • 13 minutes, 16 seconds
MBA1113 Guest Teacher: Shep Hyken- How to Deliver a Customer Service Experience That Disrupts the Competition & Creates Fierce Loyalty
Every entrepreneur has to ask themselves: how can my business stand out? You need to find an edge, a place where you can do what other businesses can’t, or won’t. For so many industries, an entrepreneur can make a huge splash by offering better customer service. As today’s special guest teacher tells us, general satisfaction […]
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10/15/2018 • 18 minutes, 56 seconds
MBA1112 5 iPhone Launch Strategies to Apply to Your Business + Free Ride Friday!
If you haven’t heard, Apple does a pretty decent job of selling iPhones. So what can we as entrepreneurs learn from the king of the tech sector? Apple just launched the the iPhones XS, XS Max, and XR. This is something Apple does every year, and every year they use strategies worth taking note of. […]
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10/12/2018 • 17 minutes, 32 seconds
MBA1111 4 Movies That Will Make You Re-Think Your Business
Movies offer some of the best lessons in life and business. No, we’re not talking about Wall Street (though that’s a really good one, too). We’re talking about movies that aren’t the biggest blockbusters, but that have some of the deepest insights into the true nature of entrepreneurship. We’re talking about movies that can genuinely […]
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10/11/2018 • 15 minutes
MBA1110 Q&A Wednesday: How do I write employee contracts?
As your team grows, it’s important to set the terms of employment. Otherwise, you and your business can be left vulnerable, legally speaking. Crafting solid employee contracts doesn’t require a law degree (though you should have someone with a law degree look your contracts over). It does, however, require some knowledge and resources. Today, we […]
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10/10/2018 • 12 minutes, 38 seconds
MBA1109 Why Most Entrepreneurs Quit
Before you throw in the towel, listen to this. Actually, listen to this immediately, whether you’re just getting started, or you’re established in your independent business. Because most entrepreneurs quit, and most of those who quit aren’t defeated — they just think they are. The simple truth we discuss in this episode saved our business, […]
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10/9/2018 • 15 minutes, 16 seconds
MBA1108 Must Read: Open by Andre Agassi
A business person needs to be a champion. Perseverance, heart, and the will to dig deep for the best in yourself are the basic qualifications for entrepreneurship. Nowhere can we find better lessons for all that than in the memoirs of literal champions like Andre Agassi. Let us put this out there: this is the […]
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10/8/2018 • 17 minutes, 11 seconds
MBA1107 How to Prepare for Growth + Free Ride Friday!
You’re about to blow up. Are you ready? When big things are on the horizon, you have to prepare your business. “Catastrophic success” is real and dangerous, and businesses that aren’t prepared to handle a sudden spike in recognition and sales can founder. If you know your business is about to raise its profile, it’s […]
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10/5/2018 • 15 minutes, 39 seconds
MBA1106 5 Ways to Save Money To Start A Business
What’s stopping you from starting your own business? If you said money, you’re not alone. In fact, a lack of startup cash is among the primary reasons people never get their big idea off the ground. So how can you break free from a lack of capital, without resorting to loans or investors? How can […]
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10/4/2018 • 13 minutes, 20 seconds
MBA1105 Q&A Wednesday: How do I validate an idea for a niche subscription box business?
The subscription box: it’s all the rage, as enthusiasts of all kinds sign up to get a fresh collection of hobby-specific goodies each month. But how specific can you get? How niche is too niche to sustain a profitable box-driven business? It’s Q&A Wednesday, and we’ve got a listener with a very targeted, extremely niche […]
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10/3/2018 • 16 minutes, 56 seconds
MBA1104 How to Quickly Create Tutorials for Your Product
When it comes to keeping customers, onboarding is everything. Getting your customers immediately engaged with your product is key to reducing churn and getting a return on all your marketing and advertising investment. It’s also key to creating evangelists for your brand, as new customers become repeat customers and convince others to join them. You […]
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10/2/2018 • 14 minutes, 2 seconds
MBA1103 Guest Teacher: Kate Erickson- How podcasting can help grow your business
You know that podcasting is a powerful marketing tool. You know it can build brand awareness and accelerate the growth of your business. You know it works. You’re just not sure how, exactly. Well, we’ve got the special guest teacher for you. Kate Erickson is an authority on podcasting, having helped turn the EOFire (that’s […]
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10/1/2018 • 15 minutes, 36 seconds
MBA1102 Do Giveaways Work? + Free Ride Friday!
Everyone loves a freebie. But if you do a promotional giveaway, are you getting anything in return? Contests, random drawings, and other giveaways are definitely fun, and they definitely generate some buzz. But if you’re not careful about how you implement your giveaway, you can end up simply…giving stuff away! You’re a business person, not […]
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9/28/2018 • 12 minutes, 28 seconds
MBA1101 One Thing That Will 3X Your Work Productivity
Get. More. Done. Every independent business person wants to be more productive. The more we get done, the faster our business grows — and the more time we have to enjoy the lives we build for ourselves. We’ve discussed a zillion productivity hacks on this podcast, from scheduling to single-tasking and more. Today, we’ve got […]
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9/27/2018 • 10 minutes, 19 seconds
MBA1100 Q&A Wednesday: How do I know I can trust my customer support team with my company’s financials?
It’s a question every growing business has to face once they scale: can I trust new team members with sensitive information? It’s Q&A Wednesday, and one listener is in exactly that pickle. Support staff in particular need to have access to banking details and other info you’d like to keep in-house. Is it a security […]
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9/26/2018 • 12 minutes, 16 seconds
MBA1099 How Many Pricing Options Should You Have For Your Product?
Does one price fit all? Or should you offer different strokes for different folks? If so, how many different pricing tiers make sense for your business? That’s the question we’re pondering today, as we discuss the number of price options you should present to your potential customers. It’s a frequently asked question, one whose answer […]
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9/25/2018 • 13 minutes, 14 seconds
MBA1098 Must Read: Crushing It by Gary Vaynerchuk
Ready to take on social media marketing? Gary Vaynerchuk is a teacher, leader, best-selling author, and an omnipresence on social media. The man is everywhere in the online entrepreneurial space. His book Crush It was an instant classic, and an inspiration to countless independent business people. Now, he’s back with a sequel, and it’s this […]
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9/24/2018 • 16 minutes, 16 seconds
MBA1097 How Much To Spend on Building Your Website + Free Ride Friday!
Every (every) business needs a website. It doesn’t have to be overly complicated, but it has to work. What it costs will vary depending on your needs, but what’s the bare minimum? You could argue that no investment is too great for your online storefront. But realistically, we want to get the biggest impact for […]
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9/21/2018 • 15 minutes, 41 seconds
MBA1096 How to Manage All Your Passwords Securely
Forgot username or password? We’ve all clicked it. We’ve all needed it. We’ve all lost track of the dozens of passwords that pile up when you’re running a business and have multiple accounts for chat, banking, CMS, email, and more. So how can we eliminate the hassle without compromising our security? How can we keep […]
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9/20/2018 • 11 minutes, 48 seconds
MBA1095 Q&A Wednesday: Can I create a software company with no technical knowledge?
Got an idea for an app? Dying to create software that will change how everyone does…something? Are you bursting with ideas, but totally lacking the technical knowledge to actually develop the tech yourself? You’re not the only one. It’s Q&A Wednesday, and one listener’s got a frequently asked question: can a non-tech person start a […]
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9/19/2018 • 12 minutes, 55 seconds
MBA1094 Why Exercise Is a Must For an Entrepreneur
A healthy entrepreneur is a successful entrepreneur. Conversely, an entrepreneur who’s out of shape is physically, mentally, and emotionally less equipped to handle the challenges of running a business. We’re not the first (or the only) ones to say it, but far too people take it seriously. Health is a requirement, if you want to […]
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9/18/2018 • 16 minutes, 9 seconds
MBA1093 Guest Teacher: Michael Koral – The Right Sales Funnel For Any Small Business
It’s time to toss the funnel. Yes, that funnel; the marketing and sales funnel that’s been the gospel of online business strategists for just a little too long. While the premise of attracting an audience, converting that audience into leads, and turning those leads into customers is still valid, the one-size-fits-all approach needs a little […]
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9/17/2018 • 14 minutes, 6 seconds
MBA1092 How to Set Your Rates as a Service-Based Business + Ride Friday!
What should you be charging? It’s a question every freelancer and service-based business owner has to answer. Setting the right rates is crucial to the ROI and long-term sustainability of your business. Whether you’re a photographer, developer, writer, or any other service provider, your time has to be worth enough to keep the business growing. […]
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9/14/2018 • 12 minutes, 56 seconds
MBA1091 How to Have More Fun While Running a Business
We all know entrepreneurship is hard work. But if it’s not fun, what’s the point? In order for your business to be successful, it has to be enjoyable. That’s not some feel-good naivete — it’s a cold, hard fact of business. If it sucks, it isn’t sustainable. You have to take some pleasure in your […]
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9/13/2018 • 13 minutes
MBA1090 Q&A Wednesday: How do I make my employees stay committed to my team?
Even for entrepreneurs, business is a team sport. So how can you keep your best players loyal to the squad? How do you inspire commitment over months and years? How do you create motivation beyond your employees’ paychecks, so they want to give their best? How do you keep them around? Employee loyalty can be […]
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9/12/2018 • 13 minutes, 49 seconds
MBA1089 My 4 Personal Hacks for Daily Inspiration
Sometimes, you just don’t feel like it. We’ve all glared at the alarm clock with that death stare. We’ve all laid in bed for far too long, dreading the work ahead. We’ve all wasted time because of a lack of motivation. We’ve all been tired, depressed, unenthused. We’ve all been there. But there’s a cure. […]
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9/11/2018 • 14 minutes, 43 seconds
MBA1088 Must Read: Thinking, Fast and Slow by Daniel Kahneman
Wondering how to get more customers? How to appeal to the people to whom you’re trying to sell? Start by learning how their brains work. Daniel Kahneman is a psychologist who’s studied the science of human decision-making for decades. His book Thinking, Fast and Slow is a practical investigation of the brain’s thought process, specifically […]
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9/10/2018 • 13 minutes, 54 seconds
MBA1087 How to Make the Most of a Slow Month in Sales + Free Ride Friday!
Every business has its slow season. But just because you’re not swamped with sales, it doesn’t mean you can’t sustain your revenue and continue to grow your business! It’s possible to maintain both your revenue and your momentum through the slow periods, with a little bit of strategy. Even with fewer customers on a month-to-month […]
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9/7/2018 • 15 minutes, 1 second
MBA1086 The Best Investments You Can Make in Your Business
You’re making sales. You’ve got solid revenue. Now, it’s time to reinvest in your business. But what’s the best way to do so? Where can you spend your money so that it will have the greatest impact? Today, we discuss the best ways to invest in your company’s growth. We share the 3 best uses […]
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9/6/2018 • 13 minutes, 28 seconds
MBA1085 Q&A Wednesday: Should I invest in a $10,000 business coaching program?
With so many professional development opportunities available to entrepreneurs, it can be tempting to overspend on courses and coaching programs. So how do you know what’s worth your time and money? Especially when the price tag is big (like, four figures big), how can you be sure it won’t mean money down the drain? It’s […]
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9/5/2018 • 14 minutes, 5 seconds
MBA1084 Why You Need to Become a Better Teacher
In modern business, teaching is everything. Marketing, sales, and team management are all about your ability to educate both consumers and employees. Savvy digital-era customers don’t want a sales pitch, they want to be empowered. They want to know how and why products work, not just that they work. They don’t want to be told; […]
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9/4/2018 • 13 minutes, 13 seconds
MBA1083 Guest Teacher: Jakob Heuser- Learning & Development on a Shoestring Budget
Your business is only as good as your team. So how can you keep your team at the top of their game? Jakob Heuser is an engineer and instructor who’s built successful teams at companies like LinkedIn and Pinterest. HIs human-centered approach to professional development starts with the learner and makes instruction more relevant and […]
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9/3/2018 • 14 minutes
MBA1082 How to Prevent Software Overload in Your Business + Free Ride Friday!
Business software: from CRM to CMS to accounting and more, running an agile, lean business requires some digital products. But after a while, those products can start to pile up. Next thing you know, you’ve got dozens of accounts, usernames and passwords you’ve long forgotten, and (worst of all) money pouring down the drain as […]
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8/31/2018 • 15 minutes, 50 seconds
MBA1081 Why You Need Product Documentation
An entrepreneur has to be a planner. We plan everything about our business, from our budgets to our marketing strategy to our launch. So why on Earth don’t we plan the one thing our whole business depends on? We don’t we plan the product? Product documentation is a crucial step that too many entrepreneurs skip. […]
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8/30/2018 • 13 minutes, 35 seconds
MBA1080 Q&A Wednesday: What are the advantages to having co-founders?
Are two heads better than one? In a lot of ways, we like to think so. It’s Q&A Wednesday, and one listener wants to know what advantages co-founders have over solo entrepreneurs. Our host Omar has run businesses without a partner in crime, so he knows what makes the extra support (and extra challenge) of […]
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8/29/2018 • 12 minutes, 24 seconds
MBA1079 The Importance of Ignoring Vanity Metrics
Sit down for this one: your “likes” don’t matter. One of the easiest traps for entrepreneurs to fall into is chasing meaningless forms of validation. It doesn’t matter how many followers you have, or how “big” your business is. What matters is whether you’re making progress towards your overarching goals. Unfortunately, distractions are around every […]
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8/28/2018 • 16 minutes, 13 seconds
MBA1078 Must Read: The Black Swan by Nassim Nicholas Taleb
Business, like life, has patterns. But just as those patterns can help you understand what’s likely, they can blind you to what’s possible. That might sound like a deep statement, maybe even a little philosophical for a business podcast. But this week’s Must-Read book, The Black Swan by Nassim Nicholas Taleb, is all about thinking […]
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8/27/2018 • 12 minutes, 49 seconds
MBA1077 How to Have a Faster Support Response Time + Free Ride Friday!
What’s taking so long? If your customers are asking themselves this question, your business has a problem. Customer support is all about speed, especially for certain kinds of software products. Without fast, reliable support, your customers may not choose to remain customers for long. Instead, they’ll become part of your churn — the rate at […]
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8/24/2018 • 16 minutes, 41 seconds
MBA1076 5 Effective Email List Growth Strategies
“The money is in the list.” If you’ve done online marketing anytime in the current century, you’ve heard this maxim. And we can tell you from experience: it’s true. Your email contact list is the heart and soul of your marketing efforts. The bigger and more targeted your list, the more chances you have to […]
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8/23/2018 • 15 minutes, 39 seconds
MBA1075 Q&A Wednesday: Should I have a co-host on my podcast?
Does it take really take two to make a dream come true? Every podcast is different. But there’s no denying that sometimes, the dynamic between podcast co-hosts is the reason we keep listening. But is it necessary? Would your podcast do better if you brought in another voice? It depends. While two hosts don’t always […]
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8/22/2018 • 11 minutes, 42 seconds
MBA1074 Can You Start a Business With No Experience?
Everyone has to start somewhere. If you’ve never built a business before, can you really pull it off? Spoiler alert: the answer is yes. However, your odds of success will depend on your willingness to face certain hard truths, do some hard work, and otherwise face down some difficulty. That doesn’t mean it has to […]
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8/21/2018 • 12 minutes, 26 seconds
MBA1073 Guest Teacher: Jeet Banerjee- How To Find Out Fast If Your Business Idea Will Succeed
Will it work? Every entrepreneur has to ask this question. Idea validation is the first step to founding a successful business, so it’s crucial to figure out whether your next product has real potential. Jeet Banerjee is a serial entrepreneur who’s built and sold multiple businesses, consulted for several more, and made his mark as […]
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8/20/2018 • 17 minutes, 57 seconds
MBA1072 How to Evaluate Your Employees + Free Ride Friday!
Do you have the best employees? How do you know? Evaluating team members can be tricky business. Depending on the size of your team and the scope of their work, it can be difficult to know who’s doing what, and who’s doing it well. For our business, we have a special system created by our […]
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8/17/2018 • 14 minutes, 20 seconds
MBA1071 Do you need to offer phone support for your online business?
Customer support via phone: has it gone the way of the landline? These days, calling up and speaking to a live support agent may not only be unnecessary, it may be detrimental to the quality of your customer service. With live chat and email available, a phone call isn’t always the most efficient. That said, […]
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8/16/2018 • 13 minutes, 6 seconds
MBA1070 Q&A Wednesday: How much has your podcast helped grow your businesses?
We love podcasting. But we didn’t get into it just for kicks. The $100 MBA show has a purpose: to build an audience, and demonstrate our credibility to those who may eventually choose to do business with us. It’s our way of offering something to people as a way to start a conversation and build […]
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8/15/2018 • 12 minutes, 35 seconds
MBA1069 How to Quit Your Job
Ready to take the leap? Listen to this first. Leaving your 9-to-5 might be the biggest, most game-changing moment of an entrepreneur’s life. This is the moment in which you invest yourself fully into your independent goals, leaving the conventional life behind. It takes guts. It takes heart. But above all, it takes planning. Quitting […]
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8/14/2018 • 14 minutes, 58 seconds
MBA1068 Must Read: A Life in Parts by Bryan Cranston
We all remember Breaking Bad as the tale of a plucky (if desperate) “entrepreneur” of sorts. But the story of Walter White is just one chapter in an even more incredible rise to the top: the story of actor Bryan Cranston. Before he became The One Who Knocks, Cranston had to make a career decision […]
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8/13/2018 • 16 minutes, 49 seconds
MBA1067 Affiliate Program Pitfalls + Free Ride Friday!
Affiliate marketing can go either way. Done right, it can be a revenue-boosting, word-spreading win that moves your business forward. Done wrong, it can be a total scam. Today, we discuss what can go badly with affiliate marketing. Trust us; we’ve learned the hard way. There are a few all-too-common pitfalls, mistakes people unknowingly make […]
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8/10/2018 • 14 minutes, 34 seconds
MBA1066 How to Create Something Different Enough
Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market. Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while […]
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8/9/2018 • 12 minutes, 38 seconds
MBA1065 Q&A Wednesday: Do you do your own accounting? How much time do you spend on it?
Do you know where your money is? Accounting can be a little intimidating for those of us who aren’t mathematically inclined, or aren’t exactly experts in the latest tax and regulatory issues. It’s Q&A Wednesday, and one listener wants to know how we keep an eye on our funds, and what kind of resources we […]
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8/8/2018 • 12 minutes, 46 seconds
MBA1064 How do you know you have too much on your plate?
There’s a difference between busy and burnt out. We get it: motivated, driven entrepreneurs aren’t scared of a little hard work. We want to tackle everything ourselves, because we’ve chosen independence as a way of life. But working for yourself doesn’t mean going it alone. If you try to do it all as your business […]
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8/7/2018 • 10 minutes, 59 seconds
MBA1063 Guest Teacher: Travis Chappell- Why Overcoming Rejection Is Necessary For Your Business
It takes some practice before you’re good at getting rejected. The more it happens, the better you are, the more easily it rolls of your shoulders. No, this is not one of those “fail up” lessons, where we tell how you should treasure every bad moment. We know rejection is painful, we know it’s frustrating, […]
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8/6/2018 • 19 minutes, 17 seconds
MBA1062 How to Create a Simple Marketing & Sales System PT2 + Free Ride Friday!
You’ve marketed. You’ve built your audience. You’ve grown your contact list. Now it’s time to sell. In Part I of our sales + marketing tutorial, we took you through the process of driving traffic to your website, capturing leads, and setting yourself up to move some product. Today, we discuss exactly how to convert those […]
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8/3/2018 • 14 minutes, 15 seconds
MBA1061 How to Create a Simple Marketing & Sales System PT1
Who’s ready to smarket? Anyone can create a product. But sales and marketing are complementary, mutually supportive efforts that turn your products into an actual business. Especially at the beginning, crafting a holistic approach that integrates these two systems is the best way to maximize your chances of success. In this two-part series, we focus […]
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8/2/2018 • 15 minutes, 51 seconds
MBA1060 Q&A Wednesday: This podcast is huge! How did you grow your podcast audience?
This week’s Q&A Wednesday started with a (much appreciated) compliment. One loyal listener noticed that our little ol’ podcast has grown exponentially since we started it, and wanted to know how we pulled it off. Well, we’re happy to share exactly how we built our audience. Mostly, it has to do with our “content first” […]
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8/1/2018 • 14 minutes, 46 seconds
MBA1059 Do You Need a Personal Assistant?
Before you say “No,” hear us out. Personal Assistants aren’t just for the rich and famous. These days, it can be affordable (and well worth the investment) to hire a little help — especially for busy entrepreneurs. As we like to remind everyone, time is the most valuable currency. Your time is like a bank […]
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7/31/2018 • 16 minutes, 20 seconds
MBA1058 Must Read: Getting Things Done by David Allen
Let’s work on that “To Do” list. Crossing tasks off your list is a good feeling, and not just because it means forward progress for your business. It also means more time for you, for the things that matter, for the life you built your business around. Today, we review a Must-Read book that’s all […]
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7/30/2018 • 17 minutes, 45 seconds
MBA1057 Free Trials: With or Without a Credit Card Required? + Free Ride Friday!
The free trial: it’s an old, effective, tried-and-true way to turn leads into sales. But there’s one aspect of the free trial that business owners can’t seem to agree on. Should you require a credit card, or not? On the one hand, taking credit card info makes the final sale that much easier — and […]
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7/27/2018 • 15 minutes, 32 seconds
MBA1056 The 1 Thing You Should Never Outsource
As your business grows, you can’t do everything yourself. However, there are some things no one else should do for you. In fact, there’s one thing you can never, ever delegate. It’s healthy and necessary to hand off responsibilities as time goes by. Outsourcing, delegating, and otherwise trusting others to help move your business forward […]
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7/26/2018 • 11 minutes, 19 seconds
MBA1055 Q&A Wednesday: How often do you update your website?
Your website is everything to your business. And like your business, it can’t afford to stagnate. It’s got to change, grow, and evolve in order to stay effective. It’s Q&A Wednesday, and we’ve got a listener who wants to know exactly how often a business website needs updating. The answer, of course, is complicated. It […]
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7/25/2018 • 14 minutes, 28 seconds
MBA1054 5 Reasons Masterminds Fail
Mastermind groups can be a fantastic way to get and give valuable advice, accelerating your growth as an entrepreneur. These small groups of industry peers are more and more common, as entrepreneurs reach out to each other for help, support, and understanding. But not all masterminds are created equal. Our host, Omar, has been a […]
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7/24/2018 • 16 minutes, 44 seconds
MBA1053 Guest Teacher: Dr Tyson E Franklin – The 6 Pillars of Marketing
Let’s take a step back. Let’s look at marketing differently. A rounded, grounded approach to marketing is a powerful thing. By planning your marketing strategy around certain universal principles, you can maximize its effects. By taking advantage of all the available channels, you can diversify your marketing efforts for much better results. But first, you […]
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7/23/2018 • 14 minutes, 17 seconds
MBA1052 Starting a Blog From Scratch P2 + Free Ride Friday!
If you’re not blogging, you’re not marketing. Yesterday, we took a look at how to establish your blogging goals, and how to systematize your writing schedule for maximum effectiveness. Today, we discuss the down-and-dirty technical aspects of starting a blog, from choosing the best platform to leveraging your content into conversions. With the “why” of […]
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7/20/2018 • 14 minutes, 57 seconds
MBA1051 Starting a Blog From Scratch P1
Effective online marketing comes down to one thing above all: content. And while pics and videos are great, the written word is still the most important factor as regards your ultimate reach and SEO. Long story short: you need to blog. Even if you’re no Hemingway, you can create and manage a blog that’ll achieve […]
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7/19/2018 • 13 minutes, 47 seconds
MBA1050 Q&A Wednesday: Which email marketing software do you recommend?
Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King. When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. […]
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7/18/2018 • 14 minutes, 23 seconds
MBA1049 How to Start Thinking About Retirement
What does retirement mean to you? If you’ve never tried to answer that question, the time to start thinking about it is now — no matter your age. Retirement doesn’t have to mean lounging in Florida at 65; it can mean anything from reducing your workload, to choosing only passion projects, to “retiring” for a […]
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7/17/2018 • 15 minutes, 48 seconds
MBA1048 Must Read: The Miracle Morning by Hal Elrod
Every day is a new opportunity! Your morning routine can have a huge impact on your long-term success. In fact, a common thread among some of the most successful modern entrepreneurs is a commitment to making the first few hours of the day count. Today, we take a look at a Must-Read book on exactly […]
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7/16/2018 • 14 minutes, 41 seconds
MBA1047 How Much Should You Test Your Product Before Launch? + Free Ride Friday!
Is your product ready for launch? How can you know? Spending too much time in the beta phase can hurt your business. Excessive testing and endless tweaking can delay launch of the only product that matters: the MVP (Minimum Viable Product). As we often remind listeners, entrepreneurs who hesitate are truly lost. So how can […]
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7/13/2018 • 15 minutes
MBA1046 Simple Steps to Onboarding a New Employee
Onboarding: it’s not just for customers! Your new team members need to hit the ground running, feeling comfortable and confident from the start. They’ve got to gel with established team members, find their space, and work out the best ways to contribute. The sooner all that happens, the better. To set your new hires up […]
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7/12/2018 • 13 minutes, 56 seconds
MBA1045 Q&A Wednesday: What Is The #1 Skill I Should Work On as a New Entrepreneur?
You’re just starting out as an entrepreneur. You know you’ll need versatile skills, but you can’t do everything well. If you’re gonna be a jack of several trades, which skill should you focus on most? Which ability will have the biggest impact on your chances of success? What’s the most important thing you can be […]
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7/11/2018 • 14 minutes, 6 seconds
MBA1044 How to Create a Team Handbook For Your Company
Ditch the old-fashioned employee handbook. Today’s dynamic companies have a new approach. Rather than carving company info in stone and handing it down, new entrepreneurs can take a much more creative angle. We recently attended the Running Remote conference in Bali, where the good folks from GitLab treated us to an incredible lesson on establishing […]
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7/10/2018 • 15 minutes, 21 seconds
MBA1043 Guest Teacher: Dan Stones – The 5 Steps to Building An Unbeatable Team Culture
Want to keep your team happy, productive, motivated, and on point? It’s all about the culture. Today, we’ve got a special guest teacher with years of experience helping businesses build teams that work. Dan Stones knows team culture — what kind of culture gets the best results, how to cultivate it, and how to get […]
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7/9/2018 • 19 minutes, 33 seconds
MBA1042 Is Money That Important? + Free Ride Friday!
How much does money matter? Where’s the line between realism and materialism? How much of your business’s value can be expressed in dollars and cents? Today, we discuss money’s true worth. As entrepreneurs, we don’t work for pay. We work for a vision, for a lifestyle, for a principle. But undervaluing money is a dangerous […]
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7/6/2018 • 17 minutes, 19 seconds
MBA1041 How Small Gifts Can Make a Big Difference
A little gift can go a long way. It’s not a bribe. It’s not an act of manipulation. It’s simply an expression of genuine appreciation for someone you’d like to work with. Today, we share how the simple psychology of gift-giving can forge business connections — and relationships — that open doors. When done thoughtfully […]
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7/5/2018 • 12 minutes, 19 seconds
MBA1040 Q&A Wednesday: What do you include on a pre-launch product page if you don’t have product creatives or app screenshots?
To get your business rolling, we always advocate for the MVP (Minimum Viable Product). But when it comes to marketing that product, you’ll need another MVP: a Minimum Viable Page on your website! It’s Q&A Wednesday, and we’ve got a listener who’s ready to make the smart move of building a pre-launch web page for […]
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7/4/2018 • 13 minutes, 24 seconds
MBA1039 How to Hire Motivated Players
Your business deserves the best. But where do you find it? It starts with redefining “best.” While many employers look for the most talented prospects with the right skill sets, a much more important metric for an employee’s true potential is motivation. As we like to say, you can always teach the skill. You can’t […]
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7/3/2018 • 16 minutes, 50 seconds
MBA1038 Must Read: How to Fail at Almost Everything and Still Win Big by Scott Adams
Sometimes, the best advice comes from unexpected places. Scott Adams is a cartoonist, but anyone who’s read his classic comic strip Dilbert knows he’s an expert in business and corporate culture. A sarcastic, controversial expert, but an expert nonetheless. After repeated recommendations, we finally got around to reading Adams’ 2013 best-seller, How to Fail at […]
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7/2/2018 • 13 minutes, 8 seconds
MBA1037 Do You Need a Personal Website? + Free Ride Friday!
Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you? Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary? Can the choice to market yourself […]
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6/29/2018 • 17 minutes, 20 seconds
MBA1036 Strategies for Getting Started with Outbound Sales
Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers? There’s still room for the outbound approach. As your business grows, it becomes more and more important to actively pursue outbound sales, […]
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6/28/2018 • 14 minutes, 13 seconds
MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product?
Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value. Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. […]
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6/27/2018 • 12 minutes, 16 seconds
MBA1034 How to Market When You’re Starting From Scratch
You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing? Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely. Before you spend a […]
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6/26/2018 • 18 minutes, 51 seconds
MBA1033 Guest Teacher: Justin Jackson – How to use podcasting as a marketing tool for your business
Ready to podcast? This is the episode for you. We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s […]
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6/25/2018 • 18 minutes, 7 seconds
MBA1032 How to Get the Most Out of a Meetup + Free Ride Friday!
The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking. Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are. Today, we discuss how to find, […]
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6/22/2018 • 16 minutes, 47 seconds
MBA1031 Is Google AdWords Marketing Dead?
Google AdWords: is the party over? There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and […]
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6/21/2018 • 14 minutes, 50 seconds
MBA1030 Q&A Wednesday: Is Starting a YouTube Channel a Good Idea?
Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming? It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential […]
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6/20/2018 • 12 minutes, 35 seconds
MBA1029 Unexpected Speed Bumps in Starting an Online Business with Matt Jenks
The road to independent success could use a few warning signs! If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at […]
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6/19/2018 • 26 minutes, 46 seconds
MBA1028 5 Tips for Becoming a Paid Public Speaker
Your knowledge and experience are valuable — and not just to you. In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn […]
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6/18/2018 • 15 minutes, 34 seconds
MBA1027 How to Put The Spark Back Into Your Business + Free Ride Friday!
The excitement can’t last forever. When the honeymoon’s over, the founding obstacles are cleared, and the initial fires are put out, it’s just you and your successful business. At that point, you’re no longer facing the drama of starting a new business, and all the ups and downs that come with it. You’ve made it. […]
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6/15/2018 • 14 minutes, 55 seconds
MBA1026 How Often Do You Need to Upgrade Your Computer?
To do the best job, you need the right tools. But even the best tools don’t last forever. If you’re like us, your business depends on your computer. Whether you’re on a desktop or laptop, Mac or PC, your computer is your primary weapon in the fight for independent success. It has to work, through […]
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6/14/2018 • 12 minutes, 15 seconds
MBA1025 Q&A Wednesday: Where can I hire great remote team members?
We’d say remote teams are the future, but they’re already here. More and more, smart entrepreneurs are taking advantage of a whole planet’s worth of talent, as the Internet erases borders and puts top-notch talent at your fingertips. In fact, the only problem with remote workers is that there’s just too many of them. So […]
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6/13/2018 • 13 minutes, 58 seconds
MBA1024 Get A Handle on Tracking Your Expenses and Receipts
Accounting can get out of hand, quickly — even when you have an accountant! With a million little business expenses going out every day, it can be maddening to try and keep track of each transaction. Factor in multiple team members using different methods of payment, and any entrepreneur can easily lose the thread. What’s […]
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6/12/2018 • 13 minutes, 26 seconds
MBA1023 Guest Teacher: David Burkus- How To Make The Connections You Need To Grow Your Business
Networking: you’re (probably) doing it wrong. Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse. That said, anyone […]
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6/11/2018 • 23 minutes, 48 seconds
MBA1022 How To Work On Weekends Without Burning Out + Free Ride Friday!
Entrepreneurs need weekends, too. Building a business on the side is no easy feat. But even the hardest working, most dedicated side-hustler has basic human needs: rest, relaxation, and a general enjoyment of life. To deprive yourself of these things won’t bring success. It’ll bring fatigue, burnout, and resentment. So how can you make time […]
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6/8/2018 • 13 minutes, 40 seconds
MBA1021 How To Get Feedback About You From Your Team
How are you doing so far? That’s a question every business owner needs to ask their team from time to time. Asking, of course, is easy. Getting honest answers, though…that’s something else. You need to improve as a business owner and leader. If you’re not growing, neither can your business! The only way to measure […]
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6/7/2018 • 15 minutes, 9 seconds
MBA1020 Q&A Wednesday: How do I create an online course on a budget?
Got something to teach? Something to share? Ready to make a business out of it? It’s time to start your first online course. But if you’re like today’s Q&A listener, you’ve got one problem: a tiny budget. Not to worry! WIth low-to-no-cost tools available today, anyone can establish a decent online course and get the […]
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6/6/2018 • 13 minutes, 14 seconds
MBA1019 How to Transition from Self-Employed to Business Owner
Your future is bigger than yourself alone. There’s a huge difference between self-employment and business ownership. Being self-employed gives you freedom, and many prefer it to conventional 9-to-5 work. But self-employment means the whole enterprise depends entirely on you. Depending on the business, this isn’t scalable — or even sustainable in the very long term. […]
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6/5/2018 • 14 minutes, 21 seconds
MBA1018 Must Read: Unlimited Power by Anthony Robbins
Every once in a while, go back to the classics. Tony Robbins is one of the original “self-help gurus.” While that kind of title might be scoffed at by some, the substance of his work is real and valuable. His 1986 book Unlimited Power isn’t some meaningless collection of affirmations — it’s a practical, smart […]
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6/4/2018 • 16 minutes, 15 seconds
MBA1017 How To Make The Most of a Bad Day + Free Ride Friday!
The true measure of yourself is what you do when times are toughest. In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up […]
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6/1/2018 • 16 minutes, 13 seconds
MBA1016 Should You Start a 2nd Business on the Side?
We get it. Entrepreneurship is addictive. Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality. Today, we discuss the […]
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5/31/2018 • 13 minutes, 45 seconds
MBA1015 Q&A Wednesday: How much time should I spend consuming content?
Content: there’s plenty of it out there. Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many […]
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5/30/2018 • 12 minutes, 40 seconds
MBA1014 Is a Custom Built Website Worth It?
You’re starting a small business. You need a website. But you’re not a website developer. Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a […]
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5/29/2018 • 16 minutes, 25 seconds
MBA1013 Guest Teacher: Clay Clark – How to Increase Your Sales by 300% in 30 Days
Ready for some top-notch business coaching? Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a […]
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5/28/2018 • 16 minutes, 49 seconds
MBA1012 8 Essential Metrics Every SaaS Should Track P2 + Free Ride Friday!
Let’s get SaaSy. It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business. If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for […]
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5/25/2018 • 17 minutes, 44 seconds
MBA1011 8 Essential Metrics Every SaaS Should Track P1
Metrics matter. But which numbers should you really keep your eye on? If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it. With so many metrics, what’s […]
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5/24/2018 • 15 minutes, 44 seconds
MBA1010 Q&A Wednesday: How can I save money with my payment processor?
Payment processing fees are part of the cost of doing business. But does the cost have to be so high? Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service […]
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5/23/2018 • 16 minutes, 12 seconds
MBA1009 5 Things You Need To Know About GDPR
GDPR: if you haven’t heard about it yet, you will. The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt […]
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5/22/2018 • 16 minutes, 4 seconds
MBA1008 Must Read: The Everything Store by Brad Stone
Ever read a book that changed your whole outlook? That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, […]
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5/21/2018 • 17 minutes, 18 seconds
MBA1007 How to Adapt Spotify’s Business Model + Free Ride Friday!
Give. Hook. Upsell. Repeat. The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee. The beauty is that it works […]
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5/18/2018 • 12 minutes, 55 seconds
MBA1006 5 Common Mistakes When Starting Your First Business
You’re starting your first business. Are you nervous? Don’t be! Even though it’s your first time, you’ve got the advantage of our experience, right here on this podcast. There are so many things we wish we knew when we first got started. Today, we share 5 of the most important mistakes we wish we hadn’t […]
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5/17/2018 • 18 minutes, 19 seconds
MBA1005 Q&A Wednesday: How do I close my business for good without upsetting my customers?
Goodbyes are tough. When you’re closing your doors, how should you address it with your customers? That’s what one listener asked us for this week’s Q&A Wednesday. There are perfectly good reasons to close a business, from a lack of profitability to plain old retirement. But when you do so, you take something away from […]
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5/16/2018 • 13 minutes, 41 seconds
MBA1004 How to Run a Successful Cross Promotion
They say two heads are better than one. How about two marketing campaigns? Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences. In our business, we’ve done many […]
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5/15/2018 • 18 minutes, 40 seconds
MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic
If you want to reach the young, you need to speak Snap. Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young. For now, though, marketing and advertising […]
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5/14/2018 • 17 minutes, 54 seconds
MBA1002 Removing Friction From Your Business + Free Ride Friday!
Friction (noun): that which slows us down. We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few […]
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5/11/2018 • 16 minutes, 29 seconds
MBA1001 How to Find Great Talent Via Your Staff
Good help is hard to find. But it’s easier when you’ve got staff who care about your business. Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your […]
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5/10/2018 • 14 minutes, 3 seconds
MBA1000 Q&A Wednesday: How Do You Work & Live With Your Significant Other?
It’s been a long road, but here we are: 1,000 episodes! Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone […]
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5/9/2018 • 12 minutes, 17 seconds
MBA999 5 Email Promotion Tips To Increase Sales
Email, email, email. We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be […]
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5/8/2018 • 13 minutes, 5 seconds
MBA998 Must Read: Damn Good Advice by George Lois
In business, good advice is worth its weight in gold. For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising. As the title suggests, Lois’ advice […]
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5/7/2018 • 12 minutes, 57 seconds
MBA997 Advanced Email List Building P2 + Free Ride Friday!
Build the list that’ll build your business! Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps. Today, we discuss how to segment your leads, nurture them […]
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5/4/2018 • 15 minutes, 19 seconds
MBA996 Advanced Email List Building P1
In online business, email is everything. That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right […]
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5/3/2018 • 16 minutes, 8 seconds
MBA995 Q&A Wednesday: How much should I spend on my logo?
Every business needs a logo. A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions. It’s Q&A Wednesday, and one of our listeners wants to know how much a good […]
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5/2/2018 • 10 minutes, 26 seconds
MBA994 5 Ways to Work Less
Don’t work too much! That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself. Your business […]
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5/1/2018 • 16 minutes, 47 seconds
MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett
Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales. Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project […]
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4/30/2018 • 28 minutes, 54 seconds
MBA992 Growth You Should Aim for in Year 1 + Free Ride Friday!
Is your business growing fast enough? If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t […]
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4/27/2018 • 14 minutes, 42 seconds
MBA991 Guest Teacher: Carrie Olsen- How to get better results with your sales page using 3 principles from acting
What can artistic performance teach us about sales performance? Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of […]
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4/26/2018 • 14 minutes
MBA990 Guest Teacher: Dan Martell- How To Build a Scalable Systems Playbook
As your business grows, organization becomes more and more crucial. At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible. Fortunately, there are tried-and-true ways to establish efficient systems and […]
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4/25/2018 • 18 minutes, 50 seconds
MBA989 How to Get Ready For Some Time Off
We all need a break. But how do you make sure your break doesn’t hurt your business? Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s […]
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4/24/2018 • 14 minutes, 28 seconds
MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry
Need to update your SEO strategy quickly? We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources. SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, […]
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4/23/2018 • 13 minutes, 26 seconds
MBA987 5 Ways to Increase Your Email Open & Click Rates + Free Ride Friday!
Email is still king. Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside […]
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4/20/2018 • 16 minutes, 22 seconds
MBA986 4 Ways to Improve Your Customer Service Today
It’s easier (and less costly) to keep your current customers than to earn new ones. When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service. Your customers are your lifeblood. Taking care […]
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4/19/2018 • 15 minutes, 53 seconds
MBA985 Q&A Wednesday: What would you do differently if you started your software company all over again?
Hindsight is a beautiful thing. What would we do differently? We’ve learned so much over the course of building and running our SaaS business, WebinarNinja. Of course, like many entrepreneurs, we wish we knew then what we know now! For this week’s Q&A Wednesday, we’re letting our mistakes be one listener’s guide — and yours. […]
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4/18/2018 • 15 minutes, 53 seconds
MBA984 How to Have More Patience with Your Business
In life, patience is a virtue. In business, it’s a necessity. We all want success as quickly as possible — especially those of us who take the risk of striking out on our own as entrepreneurs. We want to reach our goals yesterday, and have the life we want now. But too much ambition can […]
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4/17/2018 • 15 minutes, 45 seconds
MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse
Keep. Your. Customers. As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for […]
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4/16/2018 • 19 minutes, 41 seconds
MBA982 How To Empower Your Team To Manage Themselves + Free Ride Friday!
It’s FREE RIDE FRIDAY!!! Today, we discuss the most important thing an entrepreneur can do to reduce stress, increase efficiency, and genuinely enjoy your business: trusting your team. When it’s your business, the temptation to micromanage is strong. But too much involvement in your team’s work can be counterproductive, draining, and — worst of all […]
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4/13/2018 • 16 minutes, 59 seconds
MBA981 Fighting Depression in Entrepreneurship
No one said this would be easy. Business is tough. Entrepreneurship can be even tougher. We think it’s healthy, productive, and good for your business for you to acknowledge this struggle. If we can’t face the valleys, we won’t reach the peaks! That’s why we’re devoting today’s episode to helping you work through the dark […]
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4/12/2018 • 19 minutes, 35 seconds
MBA980 Q&A Wednesday: How do I know my business idea is a good one?
Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business? You don’t have to guess. If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take […]
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4/11/2018 • 13 minutes, 51 seconds
MBA979 How I Prepare for a Public Speech
Public speaking is many people’s biggest fear. But for entrepreneurs, it can be one of your most powerful tools. As intimidating as it can be, getting up in front of people and explaining yourself does wonders for your marketing, sales, and personal branding. It’s taken our host Omar 6 years of study and practice to […]
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4/10/2018 • 19 minutes, 24 seconds
MBA978 Must Read: Exactly What To Say by Phil M Jones
Nervous about sales? There’s a Must-Read Book Review for that. Exactly What to Say by Phil M Jones is exactly what the title promises: a collection of phrases that will help you make sales. These key phrases encompass sales strategies that work for every kind of business and product. It’s a short, easy read that […]
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4/9/2018 • 16 minutes, 5 seconds
MBA977 How to Build a Business On The Side P2 + Free Ride Friday!
Ready to make your side gig your full-time career? Yesterday, we laid out the first phases of our detailed action plan for building your own business on the side while maintaining your regular 9-to-5 job. Today, we continue that lesson with the final instructions you’ll need to transition out of conventional work and into entrepreneurship. […]
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4/6/2018 • 24 minutes, 25 seconds
MBA976 How to Build a Business On The Side P1
You want to build your own business, but you already have a job. And you don’t want to lose it (just yet). You’re not the only one. Building your business on the side while maintaining your primary income isn’t just common, it’s smart! So how can you invest the time and resources necessary to really […]
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4/5/2018 • 22 minutes, 58 seconds
MBA975 Q&A Wednesday: What sales guides or resources do you recommend for non-sales people?
It’s Q&A Wednesday, and we’re here to help! Today, we address a question from a listener with a very common issue: they’re not exactly an expert in sales. For new entrepreneurs, salesmanship is often the first stumbling block. Per our listener’s request, we’ve put together a collection of go-to resources for beginning sales people that […]
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4/4/2018 • 11 minutes, 35 seconds
MBA 974 How to Make Big Decisions in Your Business
Decisions, decisions. Entrepreneurship means having more control — and more responsibility — than your average person. Sometimes, the sheer importance of the decisions you have to make can be overwhelming. All too often, the anxiety and pressure that comes with make-or-break decisions can lead to “analysis paralysis.” Today, we show you how to shake it […]
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4/3/2018 • 13 minutes, 16 seconds
MBA973 Guest Teacher: Jordan Harbinger – How to Build Relationships for a Rainy Day
We’ve said it before, and it remains true: the relationships you build are the greatest asset you’ll ever have in business. Through ups and downs, from one business to another, your relationships are the one constant resource you can rely on — but only if your nurture and maintain them. As this week’s guest teacher, […]
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4/2/2018 • 16 minutes, 8 seconds
MBA972 When to Raise Prices + Free Ride Friday!
Times change, and so do prices. If your business is growing, you’ll eventually have to raise rates for your products or services. Even if it’s just to keep pace with inflation or the cost of living, your prices just can’t stay flat forever. Of course, breaking the bad news to customers can be a scary […]
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3/30/2018 • 14 minutes, 47 seconds
MBA971 How To Improve the Quality of Your Email List
Sit down for this one: your email list might be too big. When it comes to email contacts, quality beats quantity every time. Besides that, excessive quantity can actually hurt your bottom line. Making sure you have a “lean list” is crucial to getting a good ROI on whatever you’re paying for email services (you’re […]
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3/29/2018 • 17 minutes, 32 seconds
MBA970 Q&A Wednesday: Should I hire a family member?
Family is family, but business is business. Should the two mix? Many entrepreneurs have to ask themselves this very question. What’s the risk/reward balance of hiring and managing the people closest to you? For some businesses, it can work beautifully. Take the husband & wife team of our host Omar and producer Nicole, for example. […]
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3/28/2018 • 12 minutes, 45 seconds
MBA969 Is Buying a Physical Business a Good Idea?
We all know online business is fertile ground. But is there still room for entrepreneurs to thrive in the physical world? If you’re considering taking on a good ol’ fashioned brick & mortar business, you already know that it comes with risks and challenges the online space is mercifully free of. So should you go […]
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3/27/2018 • 15 minutes, 3 seconds
MBA968 Must Read: The 1-Page Marketing Plan by Allan Dib
Marketing not your forte? Well, have we got a book for you! Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the […]
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We all love traffic on our websites. But what are we doing with it? If you’re not converting, your visitors may as well not visit! To make your site effective, you’ve got to keep the endgame in mind: sales. By creating and engaging new contacts, you move your visitors down the funnel towards becoming customers. […]
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3/23/2018 • 12 minutes, 35 seconds
MBA966 How to Choose The Perfect Launch Partners
Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word. By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find […]
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3/22/2018 • 13 minutes, 46 seconds
MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business?
What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require…y’know, liking them? We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting […]
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3/21/2018 • 13 minutes
MBA964 How to Choose The Best Domain Name For Your Business
What’s in a name? Everything. Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your […]
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3/20/2018 • 14 minutes, 4 seconds
MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again
Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught. You want a hunter. Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads […]
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3/19/2018 • 14 minutes, 46 seconds
MBA962 Low Priced vs. High Priced Products + Free Ride Friday!
Go high, or go low? When it comes to the price of your product, the decision you make will dictate your approach to everything from marketing to sales to customer service. While both the high-end and the affordable markets have their ups and downs, each comes with unique challenges and totally different customer expectations. Today, […]
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3/16/2018 • 16 minutes, 52 seconds
MBA961 Why You Are Not Getting Enough Press
For entrepreneurs, attention-seeking behavior isn’t a bad thing. To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we […]
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3/15/2018 • 13 minutes, 32 seconds
MBA960 Q&A Wednesday: When is the best time of year to run a conference or event?
Conferences and other real-world events can be a huge boost for your business. Scheduling such events for maximum attendance takes strategy, planning, and wisdom — exactly the kind we offer on today’s episode. The right time of year makes all the difference to the success of any event, based on the industry, climate, culture, and […]
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3/14/2018 • 13 minutes, 48 seconds
MBA959 How to Reduce Meetings in Your Business
Let’s just say it: no one likes meetings. No one has ever liked meetings. Meetings are things you get through, and if you play your cards right, have as few of as possible. Yes, they’re necessary to get people on the same page sometimes, but there’s a point of diminishing returns. Too many meetings are […]
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3/13/2018 • 14 minutes, 58 seconds
MBA958 Read: How to Stop Worrying & Start Living By Dale Carnegie
Worry: it’s an entrepreneur’s constant companion. But does it have to be? Today, we review another Must-Read business book, an all-time classic from an author whose legacy transcends time and technology. How to Stop Worrying and Start Living by Dale Carnegie is a treasure trove of life and business wisdom, centered around the need to […]
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3/12/2018 • 14 minutes, 51 seconds
MBA957 How To Spend Less on Travel + Free Ride Friday!
Travel: it’s one of the best parts of being an entrepreneur. Whether it’s traveling for business or pleasure, entrepreneurs get to do more of it. But as we all know, it can get pretty, pretty pricey. Today, we discuss strategies for saving on everything from airfare to hotels to local transport, so you can minimize […]
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3/9/2018 • 16 minutes, 3 seconds
MBA956 How to Turn Monthly Subscriptions into Annual Subscriptions
Running a monthly subscription service is a wonderful way to achieve predictable, reliable revenue. Even more reliable is a yearly subscription, which allows you to spend fewer resources on retention and pass the savings on to customers. But how can you convince customers to make that kind of commitment? How can you entice people to […]
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3/8/2018 • 11 minutes, 46 seconds
MBA955 Q&A Wednesday: How did you know it was time to quit your job?
Entrepreneurship: how long should you look before you leap? It’s Q&A Wednesday, and we’ve got a great question for everyone on the verge of leaving their day job behind: how do you know when it’s time? Our host Omar was an educator for many years before he finally decided to trade in all that security […]
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3/7/2018 • 14 minutes, 36 seconds
MBA954 How to Create an Effective Morning Routine
Rise and shine, entrepreneurs! The first few hours of your day are the most important for your overall productivity. A consistent, intentional morning routine is the best thing you can do to reach your short and long term goals. You don’t have to be an “early bird,” but you can’t wing it! Constructing your routine […]
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3/6/2018 • 15 minutes, 4 seconds
MBA953 Guest Teacher: Rob Rawson- How to Manage and Scale a Remote Team to Over 60 People
Remote employment isn’t just the future; it’s the present. All over the globe, more and more work is getting done by people who never meet their employers. Naturally, with remote work’s undeniable advantages come some challenges. Rob Rawson is a remote team management expert, creator of remote team management app Time Doctor. Today, Rawson stops […]
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3/5/2018 • 18 minutes, 8 seconds
MBA952 Your Most Important Asset in Business + Free Ride Friday!
What assets matter most? In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. […]
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3/2/2018 • 15 minutes, 59 seconds
MBA951 Should You Sell Premium Support?
There’s something else you could be selling. More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing […]
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3/1/2018 • 14 minutes, 3 seconds
MBA950 Q&A Wednesday: Should I get a business loan to grow faster?
Sometimes, you should just say no — to money. Today on the $100 MBA Show, we help one listener with a question many entrepreneurs face: whether or not to seek a business loan. A big pile of money can be a very tempting thing, especially if it can take your business to the next level. […]
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2/28/2018 • 11 minutes, 16 seconds
MBA949 4 Untapped Traffic Strategies
Let’s click “Refresh” on our traffic approach! While the tried-and-true standards of great content, SEO, and standard promotion still work, entrepreneurs always need an edge. Today, we discuss 4 underutilized, creative traffic-boosters that scrappy startups can take advantage of — before everyone else does. These just-outside-the-box techniques are unique ways to leverage your resources into […]
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2/27/2018 • 13 minutes, 36 seconds
MBA948 Guest Teacher: Chris Ducker – 5 Ways to Monetize Your Personal Brand
You have a forté. You want a business. This is how you turn one into the other. Chris Ducker is serial entrepreneur, having been in the business of monetizing skills and expertise for years. He’s the acclaimed author of Virtual Freedom and Rise of the Youprenuer, and the founder of youpreneur.com Today, he stops by […]
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2/26/2018 • 13 minutes, 14 seconds
MBA947 3 Stories You Should Know By Heart + Free Ride Friday!
What do you do? For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, […]
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2/23/2018 • 14 minutes, 48 seconds
MBA946 How To Have a Productive Home Office
Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire. We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to […]
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2/22/2018 • 15 minutes, 39 seconds
MBA945 Q&A Wednesday: I’m launching a podcast. Any advice?
Thinking about starting a podcast? You’re not the only one. To stand out, you’ll need to know what you’re getting into. Fortunately, we have *some* experience in the podcast game. 4 years and 945 episodes in, we’ve learned a thing or two about what works and what doesn’t. Some things we learned through experimentation. Some […]
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2/21/2018 • 14 minutes, 57 seconds
MBA944 How to Shoot a Sales Video without a Camera
Lights, camera, action! Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than […]
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2/20/2018 • 16 minutes, 39 seconds
MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company
Do well, by doing good. For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you. […]
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2/19/2018 • 22 minutes, 15 seconds
MBA942 The Biggest Lie in Business + Free Ride Friday!
Someone is lying to you. Actually, several someones are. They all have one thing in common. They promise something that doesn’t exist. They tempt you with a fantasy whose sole purpose is to empty your wallet. They show you photos of laptops on beaches and screenshots of swollen Paypal accounts. They tell you that wealth […]
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2/16/2018 • 15 minutes, 25 seconds
MBA941 Your 3-Step Sales Process
Selling is a skill. The good news? It’s easy to learn. Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people […]
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2/15/2018 • 15 minutes, 58 seconds
MBA940 Q&A Wednesday: I’m an Online Business. Do I Need Business Cards?
It’s Q&A Wednesday, and we’re helping a listener with a very good, very 21st-century business question: do online businesses need business cards? It’s easy to see why some would question whether paper business cards are still relevant in a digital economy. In fact, our host Omar hasn’t given one out in years! But just because […]
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2/14/2018 • 13 minutes, 2 seconds
MBA939 How to Deal With Evil Customers
No, they’re not always right. Some customers are wrong. Some customers do not have valid complaints, or problems that your business can solve. Some customers do not seek solutions, but aim to cause problems. Some customers have issues that have nothing to do with you, but that — if you allow it — can become […]
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2/13/2018 • 15 minutes, 56 seconds
MBA938 Must Read: Born to Run by Bruce Springsteen
Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” […]
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2/12/2018 • 18 minutes, 40 seconds
MBA937 3 Business Rules You Should Never Break + Free Ride Friday!
Someone once said that rules were made to be broken. They were wrong. At least they were wrong about these rules. Today, we discuss 3 immutable, no-exceptions, absolutely unbreakable rules of business. No matter the business type or size, these 3 principles are always true. Violating any one of them is a guaranteed success-killer! Whether […]
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2/9/2018 • 17 minutes, 29 seconds
MBA936 Top 5 Cities For Digital Nomads
Location independence is a beautiful thing. If you work online, you’re free to live where you want, when you want. That leaves you with literally a world of choices. That’s a good problem to have — but it’s still a problem! What should you look for in an international location? Is it safe? Can you […]
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2/8/2018 • 16 minutes, 51 seconds
MBA935 Q&A Wednesday: I had a lot of firings recently. Am I a horrible boss?
It’s not you, it’s me. Or is it? It’s Q&A Wednesday, and we’ve got a tough question from a listener about an uncomfortable subject: firing. Almost every successful business has to let people go at one time or another. But after a few too many firings, is the real problem the employees, or the employer? […]
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2/7/2018 • 14 minutes, 17 seconds
MBA934 How to Start Saying NO. Practical Strategies
Sometimes, you just have to say no. While entrepreneurs are driven to be positive, affirmative, and happy to take on a challenge, limits are our friends! And while fostering good relationships means helping people when you can, overextending yourself can lead to the worst reputation killer of all: failure to deliver. So how can we […]
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2/6/2018 • 14 minutes, 8 seconds
MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn
As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have? Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert […]
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2/5/2018 • 17 minutes, 36 seconds
MBA932 Creating & Selling a Mobile App P2 + Free Ride Friday!
Have a great idea for a mobile app? We’ve got your back! Today is Part II of our series on developing and selling your mobile app, from start to finish. Yesterday, we discussed how to design and build your app, with a focus on user experience and customer problem-solving. Today, we cover how to get […]
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2/2/2018 • 14 minutes
MBA931 Creating & Selling a Mobile App P1
What’s an idea worth? Without execution, nothing! That’s why we’re devoting two episodes this week to executing something that plenty of folks have ideas about, but aren’t sure how to carry out: mobile apps. If you have a great idea for a mobile app, congratulations! That’s step one. It’s those pesky other steps that today’s […]
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2/1/2018 • 17 minutes, 11 seconds
MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up?
It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting…well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And […]
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1/31/2018 • 12 minutes, 46 seconds
MBA929 Off Social Media For 4 Months. The Results So Far.
What is social media costing you? What is it gaining you? The answers to these questions — and finding the right balance between them — could mean as much to your business as it does to your personal life and well-being. Our host Omar decided to find out in the most direct possible way: by […]
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1/30/2018 • 15 minutes, 7 seconds
MBA928 Must Read: I Can’t Make This Up: Life Lessons by Kevin Heart
What can you learn from someone who made millions out of nothing? No capital, no connections, and no fantastic product idea? That’s the story of popular comedian Kevin Hart. His autobiography I Can’t Make This Up is the subject of this week’s Must-Read Book Review, and it’s packed with valuable insights that any entrepreneur can […]
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1/29/2018 • 13 minutes, 30 seconds
MBA927 Does Free Content Still Work? Plus Free Ride Friday!
Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely […]
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1/26/2018 • 12 minutes, 47 seconds
MBA926 Why You Don’t Need to Love Everything About Your Business
Some days, you just don’t feel like it. That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, […]
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1/25/2018 • 12 minutes, 48 seconds
MBA925 Q&A Wednesday: How do I prevent someone from stealing my idea?
You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right? Not exactly. Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story […]
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1/24/2018 • 13 minutes, 6 seconds
MBA924 How to Create a Successful Version 1 of a Product
Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first […]
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1/23/2018 • 17 minutes, 44 seconds
MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines
What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content. Sean D’Souza is a veteran copywriter, and an expert in […]
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1/22/2018 • 18 minutes, 46 seconds
MBA922 Creating An Effective Pre-Launch Page + Free Ride Friday!
You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can […]
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1/19/2018 • 16 minutes, 20 seconds
MBA921 Why Hard Work Is Not Enough
Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it. Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. […]
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1/18/2018 • 15 minutes, 32 seconds
MBA920 Q&A Wednesday: How many people is too many for a group coaching program?
Online group coaching is one of the best ways to monetize your expertise in a given field. Whether it’s fitness, life coaching, or professional skills, this business model is most coaches’ best opportunity at building a client base. But how many clients should you take on in each class? How many is too many? That’s […]
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1/17/2018 • 12 minutes, 38 seconds
MBA919 Lessons Learned From Apple’s Airpods
Great businesses can teach great lessons. The same goes for great products — and Apple’s AirPods are beyond great, both as a product and a study in product rollout. No, this is not sponsored content. In fact, we discuss how Apple didn’t exactly release the AirPod according to plan (much to their embarrassment!). AirPods may […]
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1/16/2018 • 15 minutes, 19 seconds
MBA918 Must Read: Perennial Seller by Ryan Holiday
Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday. […]
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1/15/2018 • 17 minutes, 35 seconds
MBA917 How Much Does It Cost To Sponsor a Major Conference? + Free Ride Friday!
Is it worth it? That’s the first question you should ask yourself about any marketing expense, especially a significant one like sponsoring a major conference. Between the cost of the actual sponsorship, and the associated costs like travel and materials, it can add up. But the potential for sales leads is incredible — if you […]
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1/12/2018 • 18 minutes, 58 seconds
MBA916 What You Can Learn From a 30 Year Business Run Buy One Man
What is success? On a recent trip, we ran into someone whose business accomplishments inspired us to devote an entire podcast episode to him — not just because he’d “made it” in business, but because of how he’d made it, and how he’d defined “making it” for himself. He didn’t create some incredible invention or […]
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1/11/2018 • 15 minutes, 39 seconds
MBA915 Q&A Wednesday: I have a course idea. How do I find a way to make it more interesting?
It’s Q&A Wednesday, and class is in session! Not just our class, but yours! This week, one $100 MBA member wants to know how best to improve his online course. Specifically, how can a course be made more interesting? Fortunately, our host Omar knows a thing or two about that, being an educator with years […]
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1/10/2018 • 15 minutes, 17 seconds
MBA914 Does Giving Out Free Swag Work?
Startups and swag go together like peanut butter and chocolate. But do all the T-shirts, water bottles, stickers, and USB drives work? Does the money spent on giveaways come back in the form of conversions? The coolest swag in the world doesn’t help your business if it doesn’t come with a meaningful ROI. We recently […]
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1/9/2018 • 17 minutes, 2 seconds
MBA913 Guest Teacher: Brian Dean- How to Optimize Your YouTube Videos for Higher Rankings (and More Views)
YouTube has been called “the world’s 2nd biggest search engine” behind Google. While so many entrepreneurs are striving to climb the Google rankings, are we leaving potential customers on the table by ignoring YouTube? Our first guest teacher of 2018 seems to think so, and he’s put the time in to discover exactly how to […]
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1/8/2018 • 21 minutes, 14 seconds
MBA912 What I Learned From My Biggest Challenges in 2017 + Free Ride Friday!
It’s FREE RIDE FRIDAY!!! For the first time in 2018, we’re giving away a special gift to one lucky listener. We’re also looking back at 2017, and discussing the lessons learned from the most intense business challenges we had to face. And boy, did we ever face some doozies. After a wild year in which […]
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1/5/2018 • 17 minutes, 46 seconds
MBA911 How To Keep Business Simple
Today, we’ll teach you how to KISS. No, we’re not celebrating Valentine’s early. We’re showing listeners how to do the most important thing a lean, growth-focused independent business can do: Keep It Simple, Stupid. Of course, we don’t think anyone smart enough to listen to our show is “stupid,” but the acronym is a valid […]
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1/4/2018 • 13 minutes, 50 seconds
MBA910 Q&A Wednesday: What do you do when you run out of cash?
It’s our first Q&A Wednesday of the year, and we’re kicking 2018 off with a tough one! It’s uncomfortable to think about, but what should an entrepreneur do when resources dry up? The accounts are low, spending is outpacing revenue, and it looks like all is lost. Can you carry on? Absolutely. Just because you’re […]
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1/3/2018 • 12 minutes, 26 seconds
MBA909 How To Make Sure You’re Doing What Works
Is this working? If you’re not asking that question about every aspect of your marketing, sales, and finance strategies, you’re leaving money on the table. It’s vital to know when your efforts produce fruit, and when you’re wasting your time. Knowing how to measure growth is the key to achieving it! Today, we discuss specific, […]
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1/2/2018 • 16 minutes, 12 seconds
MBA908 Must-Read: Born Standing Up by Steve Martin
Happy New Year! It’s 2018, and we’re back with our DAILY podcast! We’ll be bringing you 5 practical business lessons every week, including our popular Q&A, Guest Teacher, Free Ride Friday giveaway, and Must-Read Book Review episodes. Steve Martin might not be the first person you think of for business advice, but his biography is […]
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1/1/2018 • 15 minutes, 57 seconds
MBA907 Do Bonuses Increase Sales?
‘Tis the season — let’s talk giving! Offering free bonuses is a common sales-boosting strategy, used by everyone from the smallest mom-and-pops to the biggest corporations. But do these giveaways work? If you’re starting or running your own business, it’s important to use every resource wisely. You’ve got to carefully consider everything you offer to […]
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12/25/2017 • 20 minutes, 11 seconds
MBA906 5 Things I Learned From 5 People in 2017
It’s that time of year! No, not that. Even better: it’s time to reveal this year’s 5 lessons from 5 of the greatest business teachers around! Every year, we choose 5 entrepreneurs whose unique approaches, strategies, and styles inspired us, educated us, and made us better business people — whether they knew it or not. […]
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12/18/2017 • 22 minutes, 34 seconds
MBA 905 Solopreneur vs. Entrepreneur
There’s more than one way to start your own business. When plotting out your entrepreneurial path, it’s important to establish something early on: what kind of independent business person you are. Would you make a better entrepreneur, or solopreneur? Maybe you’re the type to go it alone. Maybe your product is best produced, marketed, and […]
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12/11/2017 • 30 minutes, 35 seconds
MBA904 5 Businesses You Can Start Today
So you want to start your own business. What’s taking so long? Here at the $100 MBA, we battle a myth. We battle it day in and day out, because it’s the one thing holding more entrepreneurs back than anything else: the belief that you need huge amounts of funding, education, time, or resources to […]
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12/4/2017 • 26 minutes, 26 seconds
MBA903 Not Selling During Holidays?
Every business is different. So why assume that what works for some businesses will work for yours? It’s pretty standard practice in most industries to ramp up sales for the holidays. After all, it’s the most wonderful time of the year — to generate revenue. The big holiday sales push is so commonplace, we just […]
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11/27/2017 • 17 minutes
MBA902 Better to Hire Early or Late?
Is it time to hire? As your business grows, this can be a tough question. As entrepreneurs, we all want to be proactive. Why wait ‘till tomorrow when you can do it today? But when it comes to personnel, it’s not quite so simple. Growing your business is about many things, not the least of […]
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11/20/2017 • 20 minutes, 38 seconds
MBA901 Why I Quit Social Media
Are you addicted to social media? More importantly, is social media having a negative impact on your business? There’s lots to love about Twitter, Facebook, and all the rest. For business owners, social media is an undoubtedly useful tool for outreach and marketing. But many independent business people — myself included — think there’s a […]
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11/13/2017 • 18 minutes, 42 seconds
MBA900 How Much Money Do You Need?
What do you want? It’s the most basic of questions, underlying the motivations behind everything we do in life and business. What’s it all for? Why are we striving to make our businesses successful? What’s the point of profit? For all of us, the money isn’t the answer. It’s the means to achieve the answer. […]
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11/6/2017 • 25 minutes, 2 seconds
MBA899 Must Read: Steve Jobs by Walter Isaacson
What to say about Steve Jobs? He’s the first person that comes to mind when you think of the word “entrepreneur.” He changed the world we all live in, by virtue of his commitment to a business vision. Much has been written about, by, and for him. What can you, as an entrepreneur, learn from […]
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10/30/2017 • 23 minutes, 51 seconds
MBA898 The Top 5 Tasks to Outsource
What’s the best return on investment? What’s the most valuable thing an entrepreneur can gain from any expense? Time. Time is the greatest ROI. Some say time is money, but money pales in comparison to the value of time, the one resource you can never replenish once lost. A goal of every entrepreneur should be […]
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10/23/2017 • 23 minutes, 52 seconds
MBA897 Turn Your Ecommerce Store into a SaaS
For a predictable revenue stream, nothing beats the subscription model. Customers sign up to pay a fixed rate, monthly or annually. The business owner gets to map their budget and growth goals with greater confidence and stability. Everyone wins. But unfortunately, this model doesn’t work for regular old e-commerce…or does it? Typically, the subscription model […]
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10/16/2017 • 26 minutes, 15 seconds
MBA896 Should You Buy a Business Instead of Starting One?
Most people think that being an entrepreneur means starting a business. But there’s another option, an alternative path to independent success: buying a business! We don’t often think of this option, but with some capital and a smart purchase plan, it can be the right move. Pre-owned cars and homes can be great investments, so […]
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10/9/2017 • 20 minutes, 28 seconds
MBA895 Guest Teacher: Dorie Clark – Practical Steps to Taking the Leap Into Entrepreneurship
So you want to be an entrepreneur. Honestly, who doesn’t? Who hasn’t occasionally dreamed of that freedom and self-determination? Who isn’t intrigued by the thought of making their own living on their own terms? Of course, dreaming is one thing. Doing is another. That’s what we’re here for: to help you become one of the […]
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10/2/2017 • 29 minutes, 42 seconds
MBA894 Are You a Terrible Boss?
Worst. Boss. Ever. We’ve all had a terrible boss. As entrepreneurs, we never have to have one again. But as our independent business grows, how can we avoid becoming one? That’s the topic of this week’s deep-dive lesson, and it’s one worth exploring. Do you have the courage, the honesty, and the wisdom to ask […]
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9/25/2017 • 22 minutes, 55 seconds
MBA893 Do You Need a Product Road Map?
The product is never perfect. Smart entrepreneurs realize that in order for a business to grow, the product has to grow with it. But what if you could direct (or at least guide) the evolution of your product? What if you could time that evolution, and set goals for certain improvements? What if you could […]
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9/18/2017 • 22 minutes, 32 seconds
MBA892 How To Master The 3 Branches of Your Business
A successful business has many components, but all of them fall into one of 3 main categories. These 3 branches of business are the basic aspects of commerce. They are the pillars that hold up any company, big or small. And like any tripod, without each leg in place, the whole thing comes crashing down. […]
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9/11/2017 • 23 minutes, 46 seconds
MBA891 Guest Teacher: Dale Beaumont- How to Use Marketing Partnerships to Scale Fast
No man is an island, or so they say. By the same logic, no entrepreneur succeeds entirely on their own. Independent business doesn’t mean going it alone or taking a solitary approach. It just means you get to choose the terms upon which you partner with others. When you do, you further your success, and theirs. […]
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9/4/2017 • 27 minutes, 37 seconds
MBA890 Must Read: The Hard Thing About Hard Things by Ben Horowitz
Independent business is never easy. If it was, everyone would do it! Because we choose the path less traveled, we entrepreneurs need to reckon with challenges and obstacles that the conventionally employed never face. At first, that might seem like a negative. But challenge is what entrepreneurs thrive on. Independence is what we work for. […]
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8/28/2017 • 23 minutes, 32 seconds
MBA889 How to Grow Your Business With Webinars
At The $100 MBA, we’ve always believed in the philosophy of ABM: Always Be Marketing. Succeeding as an entrepreneur takes more than a great product and a can-do attitude. While starting a business takes some work, it’s maintaining and growing a business that poses the greatest challenge. That’s why a constant, consistent marketing effort is […]
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8/21/2017 • 23 minutes, 15 seconds
MBA888 Guest Teacher Troy Stites- Three Strategies to Automate Your Business Growth
What’s your website doing right now? If it’s not growing your business for you, it’s not doing its job! Optimizing your website to promote growth is key to your survival in businesses. It’s also the whole point of having one! Too many entrepreneurs put extraordinary time and effort into the design of their website, but […]
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8/14/2017 • 21 minutes, 48 seconds
MBA887 The Working While Traveling Experiment P8: Would I Work While Traveling Again? My Take-Aways From This Experiment
All good things must come to an end. Our incredible 8 week trip around the world is no exception. But with every ending comes a new beginning— and the end of this journey signals the start of something BIG for ourselves and our listeners! We’re in the magical, timeless little town of Gimmelwald, Switzerland, surrounded […]
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8/7/2017 • 31 minutes, 2 seconds
MBA886 The Working While Traveling Experiment P7: How to Stay Focused in a Busy Time
So much to see and do, so little time. We’re on week 7 of our map-hopping adventure, finding out just what it takes to build a business while seeing the world. If you’ve ever dreamed of working independently and remotely, this is the series for you! We’re reporting from the front lines of location independence, […]
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7/31/2017 • 24 minutes, 49 seconds
MBA885 The Working While Traveling Experiment P6: What Makes a Business a Great Global Business?
Go global! We’ve hit the road to learn how seeing the world while growing a business can work. But traveling isn’t the only upside to doing business in a web-connected world. Our ability to market to the whole planet— not just our corner of it— is what gives the 21st century entrepreneur so much freedom. […]
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7/24/2017 • 26 minutes, 52 seconds
MBA884 The Working While Traveling Experiment P5: My Working While Traveling Challenges
Ah, Venice. We’re floating through the canal-strewn dreamscape of Northern Italy, soaking in the culture and beauty of this bucket-list destination. But it’s not all gondolas and gelato; we’re running an independent business— and we’re here to find out just what it takes to do so while seeing the world. Welcome to week 5 of […]
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7/17/2017 • 28 minutes, 33 seconds
MBA883 The Working While Traveling Experiment P4: Learning From Businesses Abroad
What can the best Italian meal of your life teach you about running a business? How can the warmth of a Sicilian barista inform your customer service philosophy? How much can you grow as an entrepreneur by consciously, thoughtfully enjoying the world beyond your borders? We’re finding out in this week’s podcast. It’s week 4 […]
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7/10/2017 • 28 minutes
MBA882 The Working While Traveling Experiment P3: Applying Your Travel Experiences to Your Business
Fasten your seatbelts, and return your seats and tray tables to the upright position! We’re crossing the globe to find out if it’s really possible to build a business while seeing the world. If location independence is on your list of entrepreneurial dreams, this is the podcast for you! Today’s deep-dive business lesson is Part […]
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7/3/2017 • 29 minutes, 19 seconds
MBA881 The Working While Traveling Experiment P2: Making Time to Work & Play
Can it be done? We’re continuing our great experiment with the ultimate entrepreneurial dream: working while seeing the world. We’re building towards one of the biggest project launches of our lives (the release of our webinar software, WebinarNinja 5.0), but that’s not stopping us from touring our way across Europe and the USA before heading […]
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6/26/2017 • 23 minutes, 33 seconds
MBA880 The Working While Traveling Experiment P1: Preparing for Travel
Travel while working. Make money while seeing the world. Grab your laptop and hit the beach. We’ve all been tempted by The Dream. But is truly mobile entrepreneurship possible? Can you run— and grow — a business from the road? Here at The $100 MBA, we’re all about the possible. We’re also all about travel. […]
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6/19/2017 • 21 minutes, 50 seconds
MBA879 Missed Deadlines. What do you do?
So you’ve missed a deadline. Whether you missed it yourself, someone on your team missed it, or your whole team collectively missed it, missed it is. Spoiler alert: this is going to happen. It shouldn’t happen regularly, but when it does, it’s important to know how to handle it. What matters isn’t that you and/or […]
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6/12/2017 • 21 minutes, 47 seconds
MBA878 Do You Need an NDA (Non-Disclosure Agreement)?
There’s a new obsession in entrepreneurial circles, and it’s time we looked at it with a critical eye. Non-disclosure agreements (NDA) seem to be all the rage, as independent business people look to protect their new ideas with the legal equivalent of the Great Wall of China. But are they really necessary? More importantly, are […]
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6/5/2017 • 21 minutes, 16 seconds
MBA877 Stop Talking About Your Business That Way
Few people love their work the way entrepreneurs do. So why do we have trouble discussing it? Most of us can pitch, but how many of us can simply talk about what we do in a way that’s concise and understandable? How many of us can describe our business in a way that shows how […]
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5/29/2017 • 23 minutes, 23 seconds
MBA876 Guest Teacher Andy Molinsky – How to Successfully Reach Outside Your Comfort Zone
The comfort zone: we all have one, but not all of us manage to leave it. If you’re in business, it’s not just healthy to evolve beyond what you’re used to. It’s necessary! Your products, your skills, your work ethic; all of these things matter. But none of them add up to success if you’re […]
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5/22/2017 • 20 minutes, 14 seconds
MBA875 Lessons Learned After a Year of Facebook Ads
Facebook ads: are they worth it? That’s a question many an entrepreneur asks themselves. Fortunately, we’ve got some insight. We’ve spent the last year running targeted ads on Facebook for our software, WebinarNinja. We’ve seen what the costs- both stated and hidden- are. We’ve seen what kind of effort it takes to make a successful […]
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5/15/2017 • 24 minutes, 10 seconds
MBA874 Optimizing Your About Page
What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities […]
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5/8/2017 • 24 minutes, 52 seconds
MBA873 How to Shoot a Demo Video
For most products (especially the digital kind), you want a demo video. Actually, you need one. Nothing helps sales more than showing your customers what a product does and how it works. Whether it’s a course, a service, or a software, your visitors need the reassurance. Buying a product you can’t touch is one thing. […]
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5/1/2017 • 17 minutes, 54 seconds
MBA872 Guest Teacher Matt Bodnar- High Leverage Thinking
What’s the difference between hard work and success? Leverage! Many people work hard— heck, most people do. But for hard work to become true and lasting profit requires an extra ingredient. It requires an efficiency of effort that maximizes the impact of every second you spend. It requires an approach to business that isn’t just […]
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4/24/2017 • 19 minutes, 13 seconds
MBA871 How Travel Can Improve Your Business
Do you dream of travel? Many who go into business for themselves do so partially to be free to see more of the world. But what if travel isn’t just the end to your business’ means? What if travel itself can help your business? That’s what we believe, and that’s what we’re discussing today. Getting […]
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4/17/2017 • 22 minutes, 41 seconds
MBA870 The One Skill Every Entrepreneur Must Have
Beyond marketing and sales, beyond projections and accounting, even beyond innovation and creativity, there’s a skill. One skill makes an entrepreneur successful no matter their background or training: problem solving. What makes or breaks a business is whether or not it solves a consumer problem. What makes or breaks a business person is whether or […]
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4/10/2017 • 23 minutes, 38 seconds
MBA869 The Surprising Truth About Sleep & Success
How many times are you hitting “snooze?” If you’re tired of being tired, or just wondering if your sleep schedule is holding you back, this is the podcast for you! With so much advice and so many schools of thought on sleep, how do you decide when to set the alarm for? What sleep schedule […]
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4/3/2017 • 19 minutes, 40 seconds
MBA868 How to Approach Launch Partners & Affiliates
Done right, partnerships and affiliations can add an incredible boost to your product launches. By tying yourself to a whole new audience, you can sell exponentially more! So how should you choose your partners? More importantly, how can you make sure they choose you? Today, we lay out our exact strategy for bringing partners on […]
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3/27/2017 • 28 minutes, 3 seconds
Bonus: Guest Teacher Steve Glaveski – Selling to Big Corporates
Surprise! This week we’ve got a special bonus episode featuring a special guest teacher! It’s Steve Glaveski, founder of collectivecampus.us and host of the Future Squared Podcast. If you’re running a business-to-business business, you know how hard it can be to land the big clients. Glaveski has secured deals with huge corporate partners— despite his […]
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3/21/2017 • 14 minutes, 33 seconds
MBA867 Building a Customer Support Team
Customer service isn’t just support for users of your product. It’s part of the product! The price should represent not only what’s sold, but also what your customers know will happen when they need to reach out. Ensuring that customer service is done right means (eventually) hiring people who can do it. How can you […]
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3/20/2017 • 18 minutes, 46 seconds
MBA866 How To Stay Focused with Large Projects
Go big! When a large project is looming, how can you prepare yourself to tackle it? With so much to be done, how can you create a feasible timetable? Today, we’re outlining exactly how to plot and execute long-term projects. Our biggest project ever, WebinarNinja 5.0, is launching soon. This project was over a year […]
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3/13/2017 • 24 minutes, 7 seconds
MBA865 Starting a Business in a Crowded Marketplace
Have a great business idea, but afraid there’s too much competition? Well, we’ve got great news: there’s no such thing! Contrary to popular belief, it’s actually easier to compete in a crowded marketplace than it is to be first. Creating demand for a kind of product that doesn’t exist is an uphill battle, to say […]
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3/6/2017 • 18 minutes, 35 seconds
MBA864 The Tough Thing About Tough Decisions
There are tough decisions, and then there are tough decisions. In business, difficult choices are almost run-of-the-mill. They have to be made every day by someone who can handle the mantle of responsibility. But every once in a while, the entrepreneur is faced with the kind of decision that’s far tougher. It’s worse than simply […]
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2/27/2017 • 19 minutes, 35 seconds
MBA863 4 Habits I Had to Kick To Succeed
Habits create a business person, for better or worse. Your habits, however subtle and unconscious they might be, define your chances of success! I learned that lesson the hard way after realizing that some of my habits were holding my businesses back. It was tough to acknowledge, but once I did, the results were astounding. […]
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2/20/2017 • 25 minutes, 44 seconds
MBA862 How To Know Your Business is Failing
Every new business owner has doubts. That’s healthy! If you’re in that crucial first year or two, it’s important to be brutally honest with yourself in order to make sure you’re on track to succeed. Are you really making it? How can you best answer that question? What needs to be analyzed in order to […]
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2/13/2017 • 21 minutes, 33 seconds
MBA861 A Marketing Strategy That Works & How To Do It
If there’s one topic our listeners want to know more about, it’s marketing. You could have the best product in the world, but without marketing, you don’t have a business. In fact, the ideal marketing strategy is in place before the product is! That’s the lesson we’re teaching in today’s deep-dive tutorial: our proven marketing […]
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2/6/2017 • 30 minutes, 51 seconds
MBA860 How to Re-Launch a Product P2
Welcome to Part 2 of our very, very in-depth lesson on (re) launching your products! We want you to master the art of the launch, because it’s a skill you’ll need over and over again. With our formula, launching can become second nature. With a little practice, each and every new iteration of your product […]
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1/30/2017 • 21 minutes, 42 seconds
Bonus: Guest Teacher John Lee Dumas – Master Productivity, Discipline & Focus
Get the most from your time! John Lee Dumas is a productivity expert, having taught countless entrepreneurs how to get things done through EOFire, The Freedom Journal, Podcaster’s Paradise, and his newest release: The Mastery Journal. Today, he’s here to give us a breakdown of the fundamental concepts behind the Mastery Journal, and help us […]
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1/24/2017 • 14 minutes, 43 seconds
MBA859 How to Re-Launch a Product P1
You’ve validated the idea. You’ve built the business. You’ve launched the product. Now comes possibly the most important part of all: RE-launching the product! Every successful business has to master the art of the relaunch (just look at how many iPhones have come out in the last few years). While initial launches are the most […]
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1/23/2017 • 26 minutes, 23 seconds
Bonus: Must Haves- Noah Kagan’s New Podcast: Noah Kagan Presents
It’s a banner week for bonus content! Today, we’ve got a special preview of an exciting new podcast from friend-of-the-show and all-around entrepreneurial genius Noah Kagan! His new series, Noah Kagan Presents, is a daring, original, raw look at what makes other entrepreneurs tick. It’s so good, we just had to recommend it and share […]
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1/18/2017 • 7 minutes, 44 seconds
MBA858 Are You A Good Enough Leader?
To succeed, a business needs competent leadership. But what makes a great leader? Is it drive? Is it the confidence to bear authority? Or is leadership about more than just ambition? Today we discuss 8 key personal characteristics that define great leadership, from confidence to emotional intelligence. As our own software company, WebinarNinja, grows, we’ve […]
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1/16/2017 • 23 minutes, 14 seconds
Bonus: Guest Teacher Danny Iny- How to Start Selling Courses as a New Revenue Stream, and Get Paid Immediately
Online courses are becoming more and more central to the way consumers learn. With the demand for new skills in an ever-changing market growing— and the value of traditional education coming into question— now is a fantastic time to sell know-how. So what makes a viable, profitable online course? In this bonus episode, special guest […]
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1/10/2017 • 12 minutes, 28 seconds
MBA857 How To Upgrade Your Business’ Talent
A successful business is the result of hard but necessary choices. One of the hardest is the decision to transition between old and new team members. While your original team is to thank for your current success, it’s often the case that new talent is required to reach the next level. How can this be […]
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1/9/2017 • 25 minutes, 3 seconds
MBA856 How To Know When It’s Time to Make a Change
It’s time for a change! The $100 MBA Show has been a blast to produce and share with our fantastic, insightful, loyal listeners these last few years. Now, we’re refocusing our efforts towards a more specific, in-depth examination of what it takes to build a small business. We’re shifting from our short, daily format to […]
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1/2/2017 • 17 minutes, 51 seconds
MBA855 Q&A Weekends: Do you make New Year Resolutions? Why or Why Not?
It’s a new year, and we’re kicking things off with a very special question! This one doesn’t come from a normal listener, though. It comes from in-house, and the dynamic mind of our own co-founder Nicole! She asks about the value of New Year’s resolutions. And whether they can actually have a positive impact on […]
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1/1/2017 • 13 minutes, 40 seconds
MBA854 Q&A Weekends: Should I give free access to my product to influencers or should I charge them? [REBROADCAST]
You’ve got questions, and we’ve got answers! Today’s episode is a rebroadcast of a specific, important question about marketing. When an influential person in the market wants to check out your product, should you charge them for it? The answer, like many, depends. We review the different ways to give access to influencers, and the […]
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12/31/2016 • 11 minutes, 11 seconds
MBA853 5 Things I Learned From 5 People in 2016 Plus Free Ride Friday!
Over the course of the year, we’ve done our best to learn. We’ve read, we’ve studied, and we’ve experimented. But the greatest lessons we’ve gotten have come from people. Colleagues, friends, even complete strangers have opened our eyes and made us better entrepreneurs. Today, we review some of the greatest things we’ve learned from some […]
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12/30/2016 • 16 minutes, 15 seconds
MBA852 Stop Trying To Discover Your Passion [REBROADCAST]
Passion is overrated. That’s the message we’ve been pushing for a while now, and it’s gotten no less controversial. That’s why we’re airing this archived episode that inspired quite a bit of feedback! While following your passion is a nice idea, it’s definitely not a requirement for an entrepreneur. Instead, we advocate a different approach- […]
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12/29/2016 • 13 minutes, 38 seconds
MBA851 My Top 5 Books in 2016
The year’s almost over, and what have we learned? A lot, apparently. And no small thanks are due to the fantastic books we’ve read. We’ve reviewed 26 books this year, and today we give high praise to the best 5. We explain how they’ve impacted our business practices, and why they’re very worth the limited […]
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12/28/2016 • 15 minutes, 16 seconds
MBA850 When Should You Seek Investment? [REBROADCAST]
When your business is struggling, seeking outside investment can be a very tempting idea. But is it the right move? We talked about that very thing a while back, but we still get questions about it regularly. That’s why we’re rebroadcasting this archived episode. We discussed the different kinds of investment, the alternatives to accepting […]
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12/27/2016 • 11 minutes, 52 seconds
MBA849 Must Read: Grit by Angela Duckworth
Welcome to another Monday, and another fantastic must-read book for the entrepreneur! This week’s review is of Grit by Angela Duckworth. A lot of buzz has surrounded the release of this one, and for good reason. It’s an eye-opening look at the value of consistency and perseverance, but it’s no simple motivational speech. It explores […]
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12/26/2016 • 14 minutes, 31 seconds
MBA848 Q&A Weekends: Is it too late to start a podcast?
Podcasts are everywhere. Does yours stand a chance? Today’s listener Q&A is about the saturation of the online marketplace with new podcasts, and what it takes to make one successful. We talk about the realities of the market, the size of the potential audiences, and the approach that makes the best podcasts work. We’ve produced […]
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12/25/2016 • 10 minutes, 58 seconds
MBA847 Q&A Weekends: I want to open a restaurant/ cafe. Any advice? [REBROADCAST]
If there’s one industry out there that’s tougher than most, it’s the restaurant industry! In this rebroadcast listener Q&A, we helped one audience member get ready for the realities of the business. We discussed the factors that make food and beverage service work, and how the food is only half the battle- or less! We […]
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12/24/2016 • 11 minutes, 54 seconds
MBA846 How To Have Less Meetings Plus Free Ride Friday!
Meetings are necessary. But all too often, they end up wasting time that could be better spent. By minimizing the number of meetings you hold, you can maximize their usefulness and free your team up to do their jobs. Today we discuss how to cut down on meetings, and only hold the ones that truly […]
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12/23/2016 • 14 minutes, 36 seconds
MBA845 Making the Most Out of a Slow Time in Business [REBROADCAST]
You’re not always busy. That’s a good thing! Cyclical slow periods are a boon if utilized properly. With the extra time, you can make the improvements to your business that make the next rush even better! From professional development to research to team-building, there are a million ways to leverage the doldrums into revenue. This […]
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12/22/2016 • 13 minutes, 3 seconds
MBA844 How to Use Webinars to Validate Course Ideas
So you’ve got a great idea for an online course. Will it sell? There are lots of ways to find out, but we think webinars hold the key! Webinars are underutilized for idea validation, but with the right structure, you can accurately gauge interest levels- and predict conversion rates. Find out how webinars can help […]
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12/21/2016 • 13 minutes, 5 seconds
MBA843 Open Registration vs. Registration Windows for Your Products [REBROADCAST]
What’s the best way to structure signups for your online course or other service? While some businesses keep registration open, others deploy the registration window strategy. Does limiting signups to windows create scarcity and drive interest? Does keeping it open encourage signups all year long? In this rebroadcast episode, we go over the ups and […]
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12/20/2016 • 15 minutes, 57 seconds
MBA842 Guest Teacher: Briana Borten – How to Set and Get Goals with Soul
Why are you in business? How does what you believe inform the way you do business? These questions are a little on the esoteric side, but they’re vital for entrepreneurs. That’s why we’ve welcomed today’s special guest teacher, Briana Borten. She’s here to explain how to align your business goals with your personal values, and […]
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12/19/2016 • 14 minutes, 49 seconds
MBA841 Q&A Weekends: How do you not get lazy when creating so much consistent content?
Content marketing requires a lot of (wait for it) content! So what’s the key to consistently creating enough to meet your needs? Today’s listener Q&A is all about the strategies we use to keep the content flowing, and the laziness at bay. We share some specific tricks for staying focused, creative, and productive day after […]
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12/18/2016 • 11 minutes, 29 seconds
MBA840 Q&A Weekends: I need to fire an employee. Any advice? [REBROADCAST]
Firing happens. It’s a reality of business, and it’s important to do it right. In this popular archived episode, we went over how to fire employees the right way. By offering your firee dignity, respect, and hope for the future, you can make the tough thing easier- and save your business in the process. Hear […]
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12/17/2016 • 12 minutes, 3 seconds
MBA839 The Advantages of Selling High Ticket Products & Services Plus Free Ride Friday!
What’s your product worth? Many business owners assume that the lower the price, the better the chance it’ll sell. But the high-end market has its own logic, one that anyone can understand. Today we discuss the benefits of selling high-value products at high prices. Not only can it work, it can be even easier than […]
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12/16/2016 • 13 minutes, 30 seconds
MBA838 How To Raise Prices & Have Your Customers Love You For It! [REBROADCAST]
Scared to raise your prices? You shouldn’t be! Done right, a price hike can give your business a boost. It doesn’t have to cost you a single customer. In fact, it can bring you more. In this rebroadcast, we explained how to raise prices in a way that maintains your current customers’ level of satisfaction […]
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12/15/2016 • 15 minutes, 26 seconds
MBA837 Why Loyalty Always Beats Money
Loyalty is the greatest asset. In today’s episode, we explain how earning personal loyalty is better in the long run than earning money. While money has an immediate, quantifiable effect, loyalty pays off in ways that drastically improve your bottom line- when you least expect it. We offer powerful examples of how loyalty has benefited […]
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12/14/2016 • 12 minutes, 2 seconds
MBA836 Why Not Having Fun Can Cost You Your Business [REBROADCAST]
Fun matters! In this archived episode, we took on a topic that’s ignored way too often: the need to have fun in business. This isn’t feel-good fluff; your level of enjoyment in the business directly affects the bottom line. We discussed how, and what to do if the fun just isn’t there. If you’re not […]
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12/13/2016 • 15 minutes, 1 second
MBA835 Must Read: The Subtle Art of Not Giving a F*ck by Mark Manson
Looking for a brutally honest approach to life and business? Have we got the book for you! This week’s must-read for the entrepreneur is Mark Manson’s The Subtle Art of Not Giving a F*ck, and the title tells you exactly what makes this book great. Direct and practical, Manson hammers home the notion of prioritizing […]
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12/12/2016 • 13 minutes, 29 seconds
MBA834 Q&A Weekends: Do I need to write a book to be an authority in my market?
Our listeners have questions, and we have answers! This weekend, someone wants to know if writing a book is truly a must. Can you really establish your credibility without being an author? We discuss why books are such powerful tools for building your brand- but how they’re not the only option. Tune in, and hear […]
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12/11/2016 • 8 minutes, 35 seconds
MBA833 Q&A Weekends: How long should I expect it will take to be profitable? [REBROADCAST]
We know what weekends are for: listener Q&A! Today we revisit a question from the archives about profitability. One audience member wanted to know how long it takes for a new business to become profitable. With examples ranging from weeks to years, what’s a new entrepreneur to expect? We discuss how to set yourself for […]
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12/10/2016 • 10 minutes, 45 seconds
MBA832 Are You Having Fun? Plus Free Ride Friday!
Business is fun! At least, it should be. While we believe that entrepreneurship is hard, challenging work, we also believe it should be enjoyable. Today we discuss how to check in with yourself, and be honest about the level of fun in your working life. You may not love every second of running your business, […]
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12/9/2016 • 11 minutes, 59 seconds
MBA831 Is Time Really Money? [REBROADCAST]
We’ve all heard the phrase “time is money.” But we think this little nugget of wisdom might just be past its sell-by date. Is giving up time for money a good investment? How much of your time is money really worth? Let’s go back and discuss why time is the priority, and money only the […]
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12/8/2016 • 13 minutes, 25 seconds
MBA830 Free Plans Vs. Free Trials
Getting customers to commit to subscription services takes finesse. Offering free trials is one way to do it; offering a free plan is another. One is time-sensitive and allows you to showcase the full strength of your product. The other is open-ended but limited in how much it offers. Both demonstrate the value of your […]
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12/7/2016 • 12 minutes, 48 seconds
MBA829 Four Ways to Be More Confident in Business [REBROADCAST]
Confidence matters. In business, it’s a prerequisite for success. That’s why it’s important to actively build your own confidence, grounded in your actual value and accomplishments. Today, we reach back into the archives to share four proven strategies for boosting your own self-image. These practices will make you the assured leader your business needs. Utilize […]
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12/6/2016 • 12 minutes, 46 seconds
MBA828 Guest Teacher: Jordan Harbinger – How to Reach Out to Influencers The Right Way
Let’s start the week right! Today we’ve got another fantastic guest teacher with more incredibly valuable advice. Jordan Harbinger is an expert in using the social sciences to network and build relationships. Today, he teaches us how to get in good with busy, influential people in specific markets. By establishing working relationships with big names […]
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12/5/2016 • 15 minutes, 37 seconds
MBA827 Q&A Weekends: How do I break up with my business partner?
It’s not you- it’s me. Sometimes business partnerships have to end. Like any relationship, they should be ended in the most amicable, mutually respectful way possible. Today we help one listener learn how to “break up” with their business partner. We discuss the way to prepare for the conversation, the way to approach your soon-to-be […]
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12/4/2016 • 10 minutes, 3 seconds
MBA826 Q&A Weekends: Is a sales video a must for selling my online course? [REBROADCAST]
Sales videos are definitely effective, but are they a requirement for online courses? Today, we rebroadcast an episode in which one listener wants to know exactly how necessary they are. We discussed the costs, the benefits, and the resources available for making low-cost, low-stress videos. Knowing how well sales videos convert is important, but knowing […]
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12/3/2016 • 10 minutes, 46 seconds
MBA825 How Giving Up Control Makes Better Products Plus Free Ride Friday!
It’s FREE RIDE FRIDAY!!! On today’s episode, we take on a broad but important topic: how to let go. As your business grows, it becomes more and more necessary to take your hands off the reins. Hiring dependable people and trusting them is a skill, and not always an easy one to develop! We discuss […]
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12/2/2016 • 14 minutes, 44 seconds
MBA824 Are Some Customers Better For Your Business Than Others? [REBROADCAST]
There are customers, and then there are customers. Some customers can do so much for you business that it’s worth putting extra effort into pursuing them. It may even be worth it to give your product away to certain people! Tastemakers, influencers, and other “power users” can catapult your business forward. In this classic episode […]
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12/1/2016 • 13 minutes, 2 seconds
MBA823 The #1 Growth Hack That Has Helped Me
Growth is always the goal, and the Internet is full of tips on how to achieve it. Of all the tricks, hints and hacks, there’s been one piece of advice that’s done more for our business than any other. It’s broad, but actionable. It takes some practice, but it’s effective. It’s all about picking your […]
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11/30/2016 • 12 minutes, 46 seconds
MBA822 Can You Build a Successful Business Alone? [REBROADCAST]
Business is usually a team sport. But can a lone wolf be successful? In this popular archived episode, we discussed solopreneurship, its advantages, and its limits. Committing to a one-man or woman operation has its up sides, but it may require redefining your personal notion of what success means. We covered all the ins and […]
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11/29/2016 • 11 minutes, 43 seconds
MBA821 Guest Teacher: Stephen Warley- 4 Steps to Get Unstuck in Business
We all get stuck, in business and in life. When you’ve hit an obstacle or plateau, what can you do? What’s the best course of action when you can’t see a course of action? Today, special guest teacher Stephen Warley helps us get over the hump. Warley has interviewed countless successful entrepreneurs. He’s taken the […]
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11/28/2016 • 15 minutes, 23 seconds
MBA820 Q&A Weekends: How do I get more people to show up to my webinars?
Webinars are one of the most powerful tools for connecting with your audience. So how can you make sure people show up to yours? That’s what one listener wants to know for this week’s Q&A Weekend session. We discuss the best strategies for advertising your webinar, getting signups, and making sure those signups become showups! […]
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11/27/2016 • 12 minutes, 49 seconds
MBA819 Q&A Weekends: I want to partner with someone in their business. How do I approach them? [REBROADCAST]
Doing it alone works for some, but not everyone is cut out to be a solopreneur. For today’s Q&A Weekend session, we’re rebroadcasting a classic episode in which one listener asked how to approach a potential business partner. We discussed how to identify a good partner, make the connection, demonstrate your value, and earn their […]
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11/26/2016 • 10 minutes, 53 seconds
MBA818 Why Google Alerts Are So Important Plus Free Ride Friday!
Keeping your finger on the pulse of the market can be tricky. What if there was a way to know what’s being said about your industry (and your business specifically) as soon as it’s said? Welcome to Google Alerts! This vital tool lets you stay engaged with your consumer base, address misperceptions, and stay a […]
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11/25/2016 • 13 minutes, 33 seconds
MBA817 How to Craft an Effective Newsletter For Your Subscribers [REBROADCAST]
If you’re not emailing, you’re not marketing. That’s why we dedicated this archived episode to crafting the best possible regular newsletters. With humor, honesty, and creativity, you can send emails that customers want to read, not delete. More importantly, you can send emails that convert to sales. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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11/24/2016 • 13 minutes, 13 seconds
MBA816 Art That Can Help You & Your Business
Motivation matters. And sometimes the best motivation can be an inspiring piece of art, be it a film, a book, or in our case, a painting! Today we discuss how great art can make you a better entrepreneur, and how one renowned piece helps keep us here at The $100MBA in the right headspace. We’ll […]
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11/23/2016 • 11 minutes, 40 seconds
MBA815 Is Co-Working a Good Choice for Your Business? [REBROADCAST]
The traditional office isn’t the only option for small businesses. While many work from home, more and more are choosing co-working spaces for the cost and convenience. But are they right for your business? We’ve used them ourselves, and in this archived episode we discussed the benefits and drawbacks as we experienced them. Click play, […]
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11/22/2016 • 14 minutes, 1 second
MBA814 Guest Teacher: Stephen Kane- 5 Tips for Dealing with Disputes
Disputes happen, including the legal kind. That’s why we’ve brought today’s special guest teacher onto the show! Stephen Kane is a skilled small business attorney who’s seen every kind of legal kerfuffle an entrepreneur is likely to face. He stopped by to show us how to avoid legal trouble, and how to deal with it […]
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11/21/2016 • 16 minutes, 49 seconds
MBA813 Q&A Weekends: How do you know it’s time to let go a low performing employee?
Letting an employee go is almost never easy. But when someone isn’t adding the value you’re paying them for, it’s got to be done. For today’s Q&A session, we help one listener figure out when it’s time to say goodbye, and how to make sure it’s the right decision. By giving the employee every chance […]
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11/20/2016 • 10 minutes, 53 seconds
MBA812 Q&A Weekends: Do discounts or offers alienate past customers? [REBROADCAST]
Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who’ve already paid? That’s the question one listener asked in this archived episode, and we decided to rebroadcast our answer. We discussed how to approach the issue of keeping […]
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11/19/2016 • 11 minutes, 2 seconds
MBA811 Is Sharing Your Business Journey Effective? Plus Free Ride Friday!
Sharing is caring, or so we’re often told by guidance counselors. But is there such a thing as too much sharing when it comes to your business? Today we take a look at entrepreneurs who let their audience in on the process, and strive to conceal as little as possible about how the sausage is […]
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11/18/2016 • 14 minutes, 37 seconds
MBA810 How to Make Decisions in Business [REBROADCAST]
Decision-making is one of the biggest obstacles for many new entrepreneurs. In fact, the decision to become an entrepreneur is intimidating enough! That’s why today’s archived episode is worth another listen. We’ve got a specific strategy for making decisions that takes the apprehension and anxiety out of the equation. Remember, not making a decision is […]
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11/17/2016 • 14 minutes, 18 seconds
MBA809 How Breaks In Your Day Can Help You Get More Done
Give yourself a break! Actually, give yourself several. That’s the lesson of today’s episode, and it’s not because we want you to relax. Taking strategically timed breaks doesn’t trade productivity for relief. It actually helps you do more! We discuss the best work to break ratio, how to differentiate work time from break time, and […]
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11/16/2016 • 13 minutes, 47 seconds
MBA808 How to Budget for Your Business [REBROADCAST]
Many entrepreneurs aren’t business people at first. They’re just people with a skill or talent they want to monetize. That’s why episodes like this are so important, and why we decided to rebroadcast this one. Business budgeting is a learned skill, and it can be daunting. That’s why we discussed a uniquely safe, less risky […]
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11/15/2016 • 10 minutes, 52 seconds
MBA807 Must Read: Total Recall by Arnold Schwarzenegger
It’s Monday, and time for another great must-read book recommendation! This week’s author is one of the biggest names in sports, movies and politics– a true Renaissance entrepreneur whose dreams are the only things bigger than his pecs. Arnold Schwarzenegger came from nothing, sought a goal, and did everything necessary to achieve the impossible. He’s […]
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11/14/2016 • 15 minutes, 27 seconds
MBA806 Q&A Weekends: How important is it to have an audience prior to launching your podcast show?
It’s time for another round of listener Q&A, and this time we’ve got a tough one! Podcasting is one of the best kinds of content marketing. But is it the “front line” of a great marketing strategy, or is it the result of one? Which comes first, the chicken of a large audience, or the […]
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11/13/2016 • 16 minutes, 57 seconds
MBA805 Q&A Weekends: I want to start an online business but life gets in the way. How do I get started? [REBROADCAST]
It’s the weekend! That means we turn our attention to our listeners and their insightful questions. A while back, we were asked how it’s possible to start a business when all the distractions of life are present. This question was so relevant, and our answer so good, we filed both away for future audience enjoyment. […]
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11/12/2016 • 12 minutes, 27 seconds
MBA804 How to Stick to Client Deadlines Plus Free Ride Friday!
It’s FREE RIDE FRIDAY!!! That means two things: one lucky listener gets a free subscription, and we’ve got a stellar podcast lined up! Today we discuss how to meet deadlines in your work. Staying on schedule can be absolutely, deal-breakingly vital to your clients. Our advice on how to schedule yourself into a consistently good […]
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11/11/2016 • 14 minutes, 58 seconds
MBA803 How to Identify Your Strengths and Use Them [REBROADCAST]
Everyone has strengths. Often we’re taught to focus on improving our weaknesses, but what if we simply “doubled down” on the things we’re best at? That’s the topic of today’s archived episode. Finding out what you absolutely rock at is the key to establishing your business. We discuss how to discover what you’re greatest at, […]
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11/10/2016 • 11 minutes, 51 seconds
MBA802 How to Run a Successful Email Promotion
Here at The $100 MBA, we believe that email is still one of the most powerful, effective marketing tools your business can have in its arsenal. Emails can’t be ignored, even if it’s only to delete them! So what steps can you take to make your promotional email campaigns work? We discuss how many emails […]
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11/9/2016 • 14 minutes, 29 seconds
MBA801 How to Manage Frustration in Your Business [REBROADCAST]
Feeling frustrated? We definitely know what that can be like! Today we’re rebroadcasting an important episode about how anger can derail your performance as an entrepreneur. Red tape, endless bureaucracy, and unexpected disappointments are part of the challenge. We discuss some specific strategies for keeping your cool and moving forward with professionalism and sheer, icy […]
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11/8/2016 • 10 minutes, 42 seconds
MBA800 SPECIAL: #100MBAStories Celebration!
Welcome to the 800th episode of The $100 MBA Show! It’s been a long road, and today we’re celebrating with a special episode dedicated to all our listeners. So many audience members have benefitted from this podcast that we’ve invited them to share their stories with the rest of us. Today we’re featuring 10 stories […]
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11/7/2016 • 18 minutes, 41 seconds
MBA799 Q&A Weekends: How much time do I need to know if my blog is working?
It’s Sunday, and we’ve got another fantastic question for Q&A Weekend! Consistent blogging establishes credibility, maintains a relationship to your audience, and (maybe best of all) helps your website climb the search engine rankings. But how do you know if it’s doing well? Today, we describe how long building an effective blog can take, how […]
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11/6/2016 • 13 minutes, 45 seconds
MBA798 Q&A Weekends: Do product launches work? If so, why? [REBROADCAST]
Are product launches an effective sales tool, or just hype? It’s Q&A Weekend, and one listener wants to know. Capitalizing on the sheer newness of a product can be a valid strategy, but only when it’s done with finesse. We discuss the positive effect a well-done launch can have on customer relations, plus the different […]
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11/5/2016 • 10 minutes, 40 seconds
MBA797 How to Plan Your Next Year PT2 Plus Free Ride Friday!
2017 is around the corner. Time to get ready! Today we air Part 2 of our 2 part series on planning out your whole business year, from start to finish. We discuss how to prioritize your business needs and choose the specific goals that will have the biggest impact. Plus, how to make yourself accountable […]
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11/4/2016 • 16 minutes, 51 seconds
MBA796 Is Upselling Scammy? [REBROADCAST]
Upselling: everyone from waiters to electronics sales people do it. But is it ethical? Is it a trick? Is it a way of manipulating a customer into spending money they shouldn’t? We think that’s up to you! Today we discuss the right ways and the wrong ways to upsell. It’s an important topic that we […]
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11/3/2016 • 11 minutes, 50 seconds
MBA795 How to Plan Your Next Year PT1
New Year’s is only 2 months away. Why does that matter? Because NOW is the time to start planning 2017! We believe that mapping out the whole year in advance is the most efficient (and motivating) technique you can use. This is Part 1 of a 2-part series. Be at your most productive, organized, and […]
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11/2/2016 • 14 minutes, 48 seconds
MBA794 The 5 Mistakes to Avoid with Affiliate Marketing [REBROADCAST]
If you’re thinking about affiliate marketing, this is the podcast you need to hear! Affiliate marketing can be useful (and profitable), but it comes with a unique set of pitfalls. Doing it too much or with the wrong partners can risk your brand and the future of your business. That’s why we’ve unearthed this archived […]
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11/1/2016 • 12 minutes, 58 seconds
MBA793 Must Read: Pre-Suasion by Robert Cialdini
It’s finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini’s Influence made a splash when it was published in the 80’s. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of […]
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10/31/2016 • 14 minutes, 42 seconds
MBA792 Q&A Weekends: How many pages do you recommend your ebook to be?
Another weekend, another great question from the audience! For today’s Q&A, we respond to a listener who wants to know how long an e-book should be. The answer depends on the goals of the book. From promotional freemiums whose value lies in what the reader buys next, to full-length books that products in and of […]
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10/30/2016 • 10 minutes, 3 seconds
MBA791 Q&A Weekends: You’ve had physical and online businesses. Which one do you prefer and why? [REBROADCAST]
It’s the weekend once again- time for some listener Q&A! Today, one audience member asks whether online or offline businesses are preferable. We’ve operated both, and we definitely have a favorite. More importantly, one is far more accessible to new entrepreneurs. Both have their ups, downs and in-betweens. We discuss them all. Click play! SUBSCRIBE […]
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10/29/2016 • 12 minutes, 51 seconds
MBA790 The 4 Worst Pricing Mistakes You Can Make Plus Free Ride Friday!
Pricing can be a tricky subject. It makes many entrepreneurs nervous. How much is too much? Too little? On today’s episode we’ve got the answers. We discuss price-setting policies that make sense for your business (and no one else’s). Plus, we help you learn how to communicate changes in pricing to your customers in a […]
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10/28/2016 • 15 minutes, 23 seconds
MBA789 Overwhelmed? Where and How to Start Your New Business Part 3 [REBROADCAST]
Welcome to the third and final installment of our classic archived series on starting a new business! Parts 1 and 2 covered the basics of determining the nature of your business and setting it up. In Part 3, we discuss how to “onboard” your first customers, build momentum, and start innovating the product immediately. Make […]
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10/27/2016 • 10 minutes, 57 seconds
MBA788 Four Things You Can Learn From Samsung’s Note 7 Disaster
Is there a better skill in business than overcoming and learning from mistakes? For an extreme recent example, we need to look no further than Samsung and their flaming phone debacle. When Galaxy Note 7’s started bursting into flame, many assumed the company was done for. However, they’ve addressed the problem and remain profitable. Today […]
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10/26/2016 • 14 minutes, 46 seconds
MBA787 Overwhelmed? Where and How to Start Your New Business Part 2 [REBROADCAST]
We’re back with the second edition of our classic series from the archives! Starting your first new business is tough. In fact, it may be the hardest part! Fortunately, we’ve got actionable steps that anyone can follow. Cut through the mountains of information, apprehension, and tasks to get going with a lean and mean startup. […]
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10/25/2016 • 12 minutes, 21 seconds
MBA786 Guest Teachers: Nancy Duarte and Patti Sanchez – 4 Tips to Communicating Change to Your Team
A change is gon’ come. But how should you address it with your employees? Today’s special guest teachers are here to tell us just that. Nancy Duarte and Pattie Sanchez are the co-authors of Illuminate, a comprehensive guide to inspiring communication. They stopped by to discuss the best ways to prepare your team for changes, […]
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10/24/2016 • 12 minutes, 46 seconds
MBA785 Q&A Weekends: There are so many choices. How did you choose the business you run? How do I choose mine?
You’re ready to start an independent business, but deciding what kind can be incredibly tough! Today’s listener Q&A brings us the first question every entrepreneur has to answer: What business am I going into? Narrowing the huge variety of choices down to the one that’s right for you can seem intimidating, but we’ve got some […]
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10/23/2016 • 14 minutes, 31 seconds
MBA784 Q&A Weekends: I got a couple of comments that were horribly rude on my blog. Should I take these nasty comments with validity? [REBROADCAST]
Hate is the price of success. The more your business grows, the more critics you’ll have to deal with. While many may be constructive and helpful, there’ll always be the trolls, the haters, and the misanthropes. In this classic Q&A episode, we helped one listener learn how to deal with the rudest and crudest comments […]
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10/22/2016 • 11 minutes, 57 seconds
MBA783 How to Offer an Online Coaching Program Plus Free Ride Friday!
Programming, weightlifting, crochet, you name it- if you have a skill, you can monetize it! Online coaching services are a great way to turn your own knowledge and experience into profit. The best part? You don’t have to be an expert or a guru. You only have to be further down the path than the […]
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10/21/2016 • 14 minutes, 45 seconds
MBA782 Overwhelmed? Where and How to Start Your New Business Part 1 [REBROADCAST]
You want to start a business, and you’ve done the research. Problem is, there’s just too much information to sort through! When you’re overwhelmed by the amount of decisions to be made to get your business running, it’s important to take it step by step. That’s why we outlined those initial steps in this archived […]
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10/20/2016 • 12 minutes, 33 seconds
MBA781 How To Make Big Decisions
Big decisions can be intimidating. How can we take the stress- and the indecision- out of the process? There are ways! We’ve got some specific strategies to systematize your decision-making. By following these guidelines, you can make big, scary decisions confidently and in a timely manner. After a while, you’ll know you can trust yourself […]
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10/19/2016 • 12 minutes, 37 seconds
MBA780 How To Know If Your Business is Not Right For You [REBROADCAST]
There’s no such thing as success if your heart’s not in it. We’ve learned that the hard way ourselves. So how can you know when the business you’re in isn’t suited to you? In this classic episode from our early archives, we discuss the signs that your business- even if it’s making money- doesn’t jive […]
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10/18/2016 • 11 minutes, 34 seconds
MBA779 Must Read: Manage Your Day-to-Day by Jocelyn K. Glei
We should be smart about how we schedule our week and our month. But how smart are we when it comes to scheduling our day? This week’s must-read offers a whole new perspective on time management and getting the most out of your day. Manage Your Day-To-Day by Jocelyn K. Glei isn’t a book of […]
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10/17/2016 • 13 minutes, 19 seconds
MBA778 Q&A Weekends: Do I need to have affiliates for my next product launch?
It’s the weekend, and that means another great question from the audience. Today we’ve got a listener who wants to know if taking on affiliates is the best way to go when launching a new product. We weight the ups and downs, discuss the alternatives, and give our best advice to those who choose to […]
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10/16/2016 • 9 minutes, 32 seconds
MBA777 Q&A Weekends: My business is not doing well. Should I take out a personal loan? [REBROADCAST]
Today’s Q&A Weekend episode is a particularly serious one. That’s why we decided to bring it out of the archives and rebroadcast it for the benefit of all our listeners. A while back, one audience member asked if it was a good idea to take out a personal loan in order to save a business. […]
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10/15/2016 • 12 minutes, 57 seconds
MBA776 Digital Products You Can Create for Less than $100 Plus Free Ride Friday!
Happy FREE RIDE FRIDAY!!! We’ve got a fantastic episode for anyone looking to jump-start their entrepreneurial career the only way we recommend: by getting in there and selling something! With very little capital, anyone can create valuable products that are easily sold online. With some effort and creativity, you can make the overhead negligible and […]
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10/14/2016 • 15 minutes, 58 seconds
MBA775 Four Things to Avoid When Dealing with Customers [REBROADCAST]
What keeps customers loyal? What inspires them to bring more customers your way? Keeping the people who pay your bills happy takes some mindfulness. It also takes a conscious effort to avoid the slip-ups that plague so many inexperienced business people. Today we’re rebroadcasting a fantastic episode from the archives about the worst customer relations […]
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10/13/2016 • 12 minutes, 47 seconds
MBA774 How to Build Relationships with Sponsors
Sponsors aren’t just sugar daddies there to pay the bills in exchange for exposure. Ideally, they’re your partners in serving your audience. Today we discuss how sponsorship shouldn’t just be a transaction. It should be a relationship. Like any relationship, it has to be nurtured. But like any relationship, the long-term rewards are worth the […]
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10/12/2016 • 11 minutes, 49 seconds
MBA773 Knowing When To Quit [REBROADCAST]
Are you a quitter? Depending on the context, that might not be a bad thing! Giving up on what clearly doesn’t work allows you to focus on what does. While determination is an essential ingredient in entrepreneurship, clinging to a sinking ship is more stubbornness than determination. Today we discuss the signs that it’s the […]
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10/11/2016 • 12 minutes, 16 seconds
MBA772 Guest Teacher: Shama Hyder- Facebook Live and the Impact it Can Have on Your Business
Facebook Live is here! Today, we’ve got a special guest teacher to tell you exactly how you can take advantage of it. Shama Hyder is the woman behind marketingzen.com, and she knows a thing or two about content. She’s also convinced that Facebook Live could potentially blow YouTube out of the water in terms of […]
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10/10/2016 • 14 minutes, 11 seconds
MBA771 Q&A Weekends: What options do I have for video content?
It’s easier than ever to produce and feature video content. But how can we add a little variety? That’s the question behind today’s listener Q&A, and we’ve got lots of answers. From live feeds to narration to animation, there’s lots of ways to spice up your content. You just need the right resources and know-how […]
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10/9/2016 • 12 minutes, 36 seconds
MBA770 Q&A Weekends: Should I start my business around a passion or a skill? [REBROADCAST]
It’s Q&A Weekend, and we’ve unearthed a classic episode from the archives that bears rebroadcasting! So many people are encouraged to “follow their passion” in business, but is that really the way to go? One listener seemed a little suspicious, and wondered if skill was more likely to produce success than passion. Good point! We […]
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10/8/2016 • 10 minutes, 42 seconds
MBA769 Build Your Email List Before It’s Too Late! Free Ride Friday!
It’s FREE RIDE FRIDAY!!! And have we got an important episode for you! We’d like to think we know a thing or two about marketing. If there’s one key to successful marketing, one fundamental ingredient that no business can afford to neglect, it’s the email list. This vital resource has to be built patiently, and […]
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10/7/2016 • 13 minutes
MBA768 Can You Hustle Too Hard? [REBROADCAST]
Business is a marathon, not a sprint! Sometimes, when we move too fast and push too hard, the effect is counterproductive. We addressed this very problem on the podcast over a year ago. Now we’re bringing the episode back for those who haven’t heard it, or haven’t heard it in a while. Burnout is a […]
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10/6/2016 • 11 minutes, 29 seconds
MBA767 How to Deliver Bad News To Customers
Sometimes, things don’t go according to plan. And sometimes, it negatively affects your customers. When you’ve got bad news for the people that support your business, how should you break it to them? From small businesses like ours to giant companies like Tesla, overpromising and under-delivering happens. Today we discuss how to be upfront, honest, […]
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10/5/2016 • 12 minutes, 14 seconds
MBA766 Can You Grow Too Fast? [REBROADCAST]
Sometimes a lesson is so good it’s worth hearing again! Today we’re bringing you this classic from the archives, as it was no longer available to newer listeners. It’s a fundamental lesson on something that we often forget to look out for: growing too fast. Yes, there is such a thing, and it’s the reason […]
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10/4/2016 • 9 minutes, 8 seconds
MBA765 Must Read: Shoe Dog by Phil Knight
It’s Monday, and we’ve got a top-shelf must-read for all the budding entrepreneurs out there. Shoe Dog is the autobiography of Phil Knight, founder of Nike. Today, Nike is arguably the most successful sporting goods producer worldwide- but it didn’t get there without a lot of struggle, perseverance, and a little controversy. Knight tells the […]
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10/3/2016 • 16 minutes, 3 seconds
MBA764 Q&A Weekends: I’m new to Facebook Ads. How much should I spend at the start?
Facebook ads are effective, but they’re not cheap. So how much should a new advertiser spend? That’s the question we’re asked for today’s listener Q&A, and we’ve got the answer. By keeping the right advertising goals in mind, you can truly get your money’s worth on Facebook. Listen in to hear how. Click play! SUBSCRIBE […]
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10/2/2016 • 11 minutes, 51 seconds
MBA763 Q&A Weekends: Affiliate offers- How much is too much for my subscribers? [REBROADCAST]
Ask, and you shall receive! It’s Q&A Weekend, and that means we’re here to field whatever questions our listeners have. Today, we revisit from the archives one listeners question about affiliate marketing. How much can you do before you start to alienate your own customers? It’s a tricky business, but there is a way to […]
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10/1/2016 • 12 minutes, 11 seconds
MBA762 How to Increase Profit Instantly Plus Free Ride Friday!
Believe it: you can increase your profits any time you want. We do it in our business a few times a year, simply because we can. There’s no mysterious secret behind it, just a simple, effective, actionable approach to saving money. And the more your business is growing, the more extra profits you can yield! […]
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9/30/2016 • 14 minutes, 24 seconds
MBA761 Five Business Secrets I Learned From Steve Jobs [REBROADCAST]
Today on The $100 MBA Show, we reach back into the archives for one of our best episodes, only available here. As aspiring entrepreneurs, we can all look up to Steve Jobs, the controversial, legendary businessman behind Apple. The bold decisions he made stand as an example to anyone willing to take the risks that […]
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9/29/2016 • 12 minutes, 47 seconds
MBA760 What is Twitch & Can it Help Market Your Business?
There’s a web service out there that’s more popular than Facebook, more popular than YouTube, and has access to a massive market of informed, passionate consumers. What if you could market through this platform? Guess what…you can! It’s called Twitch, and it’s the most popular social medium for gamers online. With a little ingenuity, you […]
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9/28/2016 • 12 minutes, 26 seconds
MBA759 Don’t Get Scammed! What to Look Out For When Buying Business Products. [REBROADCAST]
The scammers are out there! On an Internet where anyone can sell anything, there’s bound to be a few unscrupulous actors. So how can you tell what business products are bupkus? We discussed that very question a while back, and the episode was so helpful to so many people, we decided to rebroadcast it for […]
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9/27/2016 • 12 minutes, 56 seconds
MBA758 Guest Teacher: Jeremiah Miller- Do Less, Lead More: How To Go From Manager To Leader
What does leadership really look like? Some think that it means being in the trenches with your employees and leading from the front lines. Today’s special guest teacher begs to differ! Jeremiah Miller is an expert in cultivating leadership, and he’s here to share his philosophy. It involves doing less of the work and more […]
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9/26/2016 • 16 minutes, 40 seconds
MBA757 Q&A Weekends: How do I deal with haters on social media?
The haters are out there! Today for Q&A Weekend, we advise a listener on the art of handling online jerks. While the impulse to defend your business is understandable, it’s also important not to waste time on pointless confrontations. We discuss the right approach to social media hate, and the options worth considering when the […]
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9/25/2016 • 9 minutes, 55 seconds
MBA756 Q&A Weekends: What hardware & software do you recommend for a new podcaster?
Today on The $100 MBA Show Q&A Weekend, it’s time to talk tech! We’ve got a listener who’s just getting ready to jump into the podcast game, and he wants to know what hardware and software we recommend. Getting these things right is crucial to the quality of your podcast. In a world where podcasts […]
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9/24/2016 • 12 minutes, 9 seconds
MBA755 What is Reddit and How Can it Help Your Business? Plus Free Ride Friday!
It’s FREE RIDE FRIDAY!!! Besides a free subscription for one listener, we’re offering everyone a crash course in how to use the popular site Reddit to promote your business. Reddit is not a sales site, and it’s no place to push your product directly. But it is a place where you can build a reputation […]
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9/23/2016 • 10 minutes, 28 seconds
MBA754 Are You Thinking Enough?
In business, there’s always something to be doing. But why are you doing it? Today we discuss the need to slow down, stop, and think about your business, its goals, and the motivations that move your business forward. Thinking may not seem like doing much, but it may be the most important task you can […]
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9/22/2016 • 10 minutes, 52 seconds
MBA753 In-Person Sales Techniques
In business, everyone has to sell. Having the skills to make a sale in person (even if your business is online) is invaluable and necessary. At some point, we’ve all got to convince someone of the value of our product- to their face. That’s why today’s episode offers some helpful pointers on how to close […]
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9/21/2016 • 14 minutes, 9 seconds
MBA752 The Best Service To Use To Sell Tickets for Your Live Event
Getting ready to host a live event? Today’s episode is all about the ticketing! We break down 3 of the best options for ticket sales and processing for every event size and budget. From small Masterminds to huge conferences, we’ve got services to meet your needs, plus the honest dish on the ups and downs […]
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9/20/2016 • 10 minutes, 40 seconds
MBA751 Must Read: Start Small, Stay Small by Rob Walling
Today’s must-read for the entrepreneur is as short as it is sweet! Rob Walling is one of the foremost experts in micropreneurship, and his book Start Small, Stay Small is a testament to the power of little things. By focusing on marketing hard to a relatively tiny audience, you can be an effective- and profitable- […]
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9/19/2016 • 9 minutes, 22 seconds
MBA750 Q&A Weekends: How do I start promoting my product with no email list?
You’ve got the product, but you don’t have the audience. How can you start pushing when you’ve got no one to push to? For today’s listener Q&A, we explain how to get in front of an audience that’s already there. With the right kind of networking, you can make the connections that build your following […]
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9/18/2016 • 10 minutes, 18 seconds
MBA749 Q&A Weekends: How long did it take you to go from learner to entrepreneur?
It’s the weekend, and that means we turn to our fantastic listeners for a little Q&A! Today, one audience member wants to know how host Omar went from being a learner to being a full-fledged entrepreneur himself. The answer reveals some valuable lessons about the nature of learning, doing, and how both are necessary in […]
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9/17/2016 • 11 minutes, 3 seconds
MBA748 Why Sales Are Suffering in Your Business. Plus Free Ride Friday!
Happy FREE RIDE FRIDAY!!! When sales are in a slump, the first step to take is diagnosing the problem. It might mean facing some uncomfortable realities, but your business deserves the truth! Today, we discuss why sales decline, and how improving your comfort level with salesmanship can make all the difference. This one might be […]
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9/16/2016 • 15 minutes, 49 seconds
MBA747 Take The Writing Challenge & See Your Traffic Grow
If you want to attract an audience, you’ve got to write. Great content is the heart of marketing, and writing is the heart of great content. Honing your writing skills and being consistently productive is the best way to build your reputation and grow your following. In today’s episode, we feature a challenge that will […]
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9/15/2016 • 13 minutes, 35 seconds
MBA746 Five Reasons Customer Surveys Fail
It’s a universal rule: know your customers. Surveys are the primary method used to determine what customers like and don’t like about a business, and how it can be improved. But surveys can be misleading. In fact, they can even paint a false picture! In this episode, we take a look at the 5 primary […]
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9/14/2016 • 12 minutes, 41 seconds
MBA745 Does Your Business Matter?
Is your business worth it? Is it having an impact commensurate with the effort you’re putting in? Asking yourself the tough questions is key to staying motivated and finding the way forward. That’s why we’re sharing 8 questions that cut to the heart of the entrepreneurial struggle. Answer these, and you’ll know what your business […]
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9/13/2016 • 11 minutes, 55 seconds
MBA744 Guest Teacher: John Pope- Lessons Learned From Bootstrapping a Business
Building a business is hard, but building a business from nothing? That’s a special kind of challenge. Today’s guest teacher, John Pope, knows a little something about that. As a founder of Jive, he built a $100 million company with zero industry experience or outside funding. He came by to share the lessons he’s learned […]
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9/12/2016 • 18 minutes, 12 seconds
MBA743 Q&A Weekends: You seem to have a lot of determination. Where do you get that?
It’s Q&A Weekend, and today’s question is a personal one Omar is happy to answer. One listener wants to know about the sources of his personal drive and determination. He reflects on how his backstory keeps him grounded, how knowing how good he has it drives him to improve, and how anyone can foster the […]
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9/11/2016 • 12 minutes, 44 seconds
MBA742 Q&A Weekends: Should I add tax to my prices or absorb it in the asking price?
It’s the weekend, and that means Q&A! Today, we field a very specific question about tax policy: is it better to fold applicable taxes into the original asking price, or to itemize taxes at checkout as a separate charge? The answer is complicated to say the least, depending on location and the type of product. […]
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9/10/2016 • 8 minutes, 57 seconds
MBA741 Strategies for When You’re Not Sure What to Work On. Plus Free Ride Friday!
Happy FREE RIDE FRIDAY!!! Entrepreneurs have to make their own schedules and set their own tasks. Sometimes, knowing what to do next can be as tough a challenge as actually doing it! Today, we offer advice on what to do when you’re stuck between various responsibilities, unsure of what to tackle when. We discuss the […]
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9/9/2016 • 11 minutes, 42 seconds
MBA740 Are In-Person Masterminds Worth Going To?
Online Mastermind groups are a relatively easy way to learn potentially game-changing things from qualified peers. But are in-person Mastermind sessions worth the cost of time and travel? Having been to a few of these, I can tell you what to look for, what to avoid, and how these gatherings can be very much worth […]
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9/8/2016 • 11 minutes, 22 seconds
MBA739 Four Instant Growth Challenges You Can Do Today
Always be growing! As an entrepreneur, if you’re not developing your skills, you risk stagnating. That’s why today’s episode is all about the ways you can instantly challenge yourself. By trying any one of these exercises, you can activate your “growth spurt” and become the business person you need to be. Click play! SUBSCRIBE ON […]
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9/7/2016 • 12 minutes, 54 seconds
MBA738 Choosing The Right Office Space
Location, location, location. We always hear that in reference to attracting customers, but what about the effect of location on you and your team? Today we discuss choosing the right environment for your business, and how the office space itself can be a source of motivation or a drag on productivity. Take your business to […]
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9/6/2016 • 9 minutes, 53 seconds
MBA737 Must Read: Deep Work by Cal Newport
What does work mean to you? On today’s episode, we review another must-read book for the entrepreneur, Deep Work by Cal Newport. Newport’s philosophy really struck a chord with us, challenging us to rethink the value of our work. What may seem like productivity may really be keeping you away from work that fills your […]
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9/5/2016 • 14 minutes, 47 seconds
MBA736 Q&A Weekends: Is Facebook Live a good marketing tool?
It’s time for some listener Q&A! Today we field a question about Facebook Live, the new (potential) marketing tool from the social media giant. Can it be useful in building your brand and pushing your product? We discuss how this new feature can best be utilized to interact with your audience and build leads. Hit […]
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9/4/2016 • 8 minutes, 47 seconds
MBA735 Q&A Weekends: How long does it take to create a website?
It’s the weekend, and that means listener Q&A! It’s a given that your small business should have a website. But how long will it take to get up and running? Depending on the business, you’ll have different needs- and different options for building a site that meets them. From DIY services to freelance designers and […]
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9/3/2016 • 13 minutes, 36 seconds
MBA734 Can Big Purchases Save You Money? Plus Free Ride Friday!
Many people (often advertisers) advocate spending money on big purchases, arguing that it ultimately saves the money you won’t have to spend in the future. But is it valid, or just a sales trick? Today we discuss all the ways laying out big cash really can save your bottom line, and why spending now really […]
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9/2/2016 • 13 minutes, 47 seconds
MBA733 Four Ways To Grow Your Business While Commuting
Many people see their commute as a painful chore. But it’s an opportunity! The time you spend on the train, on foot or in the car is time you can convert to results for your business. Today we discuss all the ways you can safely utilize that extra hour or two, from professional development to […]
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9/1/2016 • 14 minutes, 6 seconds
MBA732 How to Motivate Your Team When Money is Tight
Let’s face it: the money isn’t always there. So how can a business leader motivate the team when there’s no room in the budget for financial inducements? As it turns out, money isn’t the only way to light a fire under your employees. In fact, it may not be the best way at all! Tune […]
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8/31/2016 • 12 minutes, 8 seconds
MBA731 5 Killer Presentation Secrets
Good presentations are never accidents. Whether it’s public speaking, a webinar, or even a video, your presentation game has to be strong in order to make conversions. Today we share 5 secrets that can turn you into the presenter your business needs. These keys are the difference between the pros and the amateurs, so get […]
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8/30/2016 • 12 minutes, 16 seconds
MBA730 Guest Teacher: Ari Meisel – The Three D’s Decision Matrix and Inbox Zero
Today we welcome special guest teacher Ari Meisel. Meisel is the fella behind lessdoing.com as well as several other resources for maximizing productivity through personal efficiency. He’s here to give us an incredible technique for slicing through your workload and getting to “Inbox Zero”- but it’s not just about email. Meisel’s “3D” decision-making matrix can […]
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8/29/2016 • 14 minutes, 9 seconds
MBA729 Q&A Weekends: I want to start a business but I’m in debt. Any advice?
Welcome to another round of Q&A with our fantastic listeners! Today’s question comes from an audience member in a fairly common predicament: he wants to start a business, but he’s in debt. Can it be pulled off? Fortunately, there are ways to start a small business that involve minimal investment of both time and money, […]
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8/28/2016 • 12 minutes, 54 seconds
MBA728 Q&A Weekends: How do you handle your fear of failure?
Fear is universal. So is failure. Anyone who claims not to fear failure isn’t being honest with themselves. For today’s Q&A, we respond to one listener’s request for advice on handling their fear. We’ve got some great tips and techniques on developing the mindset you need to overcome fear, and some frank talk about the […]
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8/27/2016 • 15 minutes, 15 seconds
MBA727 When is The Best Time To Take a Break? Plus Free Ride Friday!
Taking a break is good for you, and it’s good for business. But what should your break look like? How long should it last? And when is the best time for it? There are good times and not-so-good times to step away from work, and choosing the right ones can make a huge difference in […]
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8/26/2016 • 16 minutes, 11 seconds
MBA726 Why Being Everywhere Can Hurt You
Trying to dominate the Internet by conquering every social media platform? Stop! Being all over the web might seem like the way to earn business, but it’s really stretching yourself too thin. Today, we discuss the smarter online marketing strategy, and why being a master of one platform is better than being a jack of […]
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8/25/2016 • 14 minutes, 39 seconds
MBA725 Dealing with Failed Recurring Charges
If you run a SaaS or other business with recurring charges, you know what a pain it can be when payments fail. Over time, the cost of failed payments can really add up! That’s why it’s important to have tools and systems in place to deal effectively (and automatically) with recurring charges. Today we discuss […]
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8/24/2016 • 13 minutes, 35 seconds
MBA724 Can You Really Set Your Business on Auto-Pilot?
There’s a lot of talk about “passive income” and the ability to make money without having to work all the time. But is it real? Can you build a business and then let it run itself? Today, we discuss the reality behind passive income, and why even the most conscientious business owners should step back […]
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8/23/2016 • 12 minutes, 21 seconds
MBA723 Must Read: The E-Myth Revisited by Michael Gerber
Why do small businesses fail? Today’s must-read book for the entrepreneur answers that question. The E-Myth Revisited by Michael Gerber deconstructs the old entrepreneurial formulas and replaces them with a new outlook on small business growth. It lays out the life cycle of a successful small business and helps the reader put their goals and […]
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8/22/2016 • 12 minutes, 26 seconds
MBA722 Q&A Weekends: How did you decide on the ticket price of your live event?
So much goes into producing a great live business event. So much value is on offer to attendees. So how is the price of a ticket decided? We like to think that our own event, WebinarNinja Live, was a great value for the money. A lot of careful thought went into deciding the ticket price, […]
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8/21/2016 • 9 minutes, 1 second
MBA721 Q&A Weekends: How do you dress for a webinar?
It’s the weekend, so it must be time for some Q&A! Today we’ve got a question about webinars. It’s not a software question, or even a content question. It’s about what to wear! Presenting yourself in a way that’s both professional and genuine to your brand is crucial to making that first impression positive. What […]
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8/20/2016 • 11 minutes, 19 seconds
MBA720 Five Lessons Learned Running a Software Business Plus Free Ride Friday!
Running a software business comes with a unique set of challenges. It also requires some unique skills to be successful. Our software company, WebinarNinja, has been up and running for a few years now, so we decided to let other budding entrepreneurs learn from our experience. Click play, and hear a few things we wish […]
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8/19/2016 • 14 minutes, 18 seconds
MBA719 Four Signs You Are Actively Leading Your Team
You may be a business owner, but are you a business leader? It’s vital that someone play the role of Captain, and play it well. While some business owners are uncomfortable with the idea of leadership, it’s important to remember that it’s not just about giving orders. It’s about setting examples, being supportive, and turning […]
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8/18/2016 • 12 minutes, 26 seconds
MBA718 The Advantages & Disadvantages of Serving a Beginners Market
When your business is about helping people learn a new skill, there are some unique factors to consider. Beginners, no matter what it is they’re beginning, have certain needs. Serving them also has certain advantages. Knowing your customers is the best way to ensure you’re treating them right. Whether you’re teaching piano, getting people in […]
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8/17/2016 • 13 minutes, 51 seconds
MBA717 How to Prune Your Email List
Believe it or not, your email list can be too big. As your business grows, it’s important to focus on the quality of your subscribers, not just the quantity! Sending emails that are never opened is a waste of money on your end, and a hassle on theirs. By limiting your list only to those […]
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8/16/2016 • 13 minutes, 16 seconds
MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins
With so many different ways to market your product online, actually creating a consistent marketing strategy can be tough. That’s where this week’s must-read book comes in! Web Marketing That Works by Adam Franklin and Toby Jenkins doesn’t just show you how to use different marketing platforms. It shows you how to combine everything from […]
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8/15/2016 • 12 minutes, 32 seconds
MBA715 Q&A Weekends: Do you ever refuse service to customers? When and why?
Values are the heart of any good business. Sometimes, upholding those values means refusing to do business with certain customers. For today’s listener Q&A, we describe the times (and the reasons) we chose to refuse service. The circumstances varied, but one thing always holds true: no one’s business is worth compromising what matters most. Click […]
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8/14/2016 • 11 minutes, 31 seconds
MBA714 Q&A Weekends: How do you record your podcast when traveling?
It’s Q&A Weekend, and today’s question is a technical one: how do we podcast on the road? The answer is…we try not to! When we have to, though, there are a few tips and tricks that can make the job easier. We also share some recommendations for podcasting equipment, and discuss why when it comes […]
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8/13/2016 • 8 minutes, 50 seconds
MBA713 Why Take a Social Media Break Plus Free Ride Friday!
It’s FREE RIDE FRIDAY!!! Today, we advocate for a difficult, controversial practice: taking breaks from social media. Yes, even business people should step away from Facebook, Instagram, and the all the rest once in a while. While social media presence is important for businesses, the platforms are not your friends! We discuss how to recognize […]
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8/12/2016 • 12 minutes, 10 seconds
MBA712 Are Online Summits Worth Creating?
Online summits can be a fantastic way to bring an audience together and network with industry leaders. Ultimately, hosting one drastically boost your outreach. But what makes a successful summit? When is it really worth the time and effort required to put one together, and how can you pull it off? We’ve got answers to […]
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8/11/2016 • 12 minutes, 39 seconds
MBA711 Are your prices too low?
Many independent business people balk at the idea of raising prices. Will it scare off new customers? Will it drive away old ones? Lower prices attract more business, right? Not always. Today, we go over 6 signs that your prices are too low, and that raising them would actually grow your business in the long […]
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8/10/2016 • 10 minutes, 11 seconds
MBA710 Positioning Your Business in a Noisy Marketplace
You’ve got your product. But what’s your position? Standing out in a crowded marketplace with noisy competitors requires more than just the right product. It requires the right philosophy, the right stance, and a unique appeal to a specific set of customers. Today, we discuss how to build your business around one thing that sets […]
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8/9/2016 • 11 minutes, 30 seconds
MBA709 Must Read: Ego is The Enemy by Ryan Holiday
Is your ego getting in the way of your success? Probably! Even if you’re not overtly egotistical, remember that all of us have to overcome ourselves. That’s the topic of today’s incredible must-read for the entrepreneur, Ego is the Enemy. The author, Ryan Holiday, is one of our personal favorites. Expectations for this book were […]
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8/8/2016 • 15 minutes, 25 seconds
MBA708 Q&A Weekends: I hate my customers. Should I sell my business?
Every business owner has customers they love, and customers they…well, don’t. For today’s listener Q&A, we advise one entrepreneur who is so fed up with awful customers that he’s considering selling the business! We explore the reasons annoying customers exist, how to put some distance between you and them, and how to stop them from […]
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8/7/2016 • 14 minutes, 26 seconds
MBA707 Q&A Weekends: Do you ever speak at events for free or do you have a minimum fee?
It’s the weekend, and that means more listener Q&A! Today, one audience member wants to know if our loveable host Omar ever does free speaking engagements, or if there’s a minimum fee to get the man himself on stage. As an experienced speaker who’s worked dozens of events over the years, Omar had to earn […]
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8/6/2016 • 9 minutes, 57 seconds
MBA706 Steps to Improving Your Product P1 Plus Free Ride Friday!
Happy FREE RIDE FRIDAY!!! Today’s episode is an exciting first. It’s Part I of a recurring series on a topic so important, we need a few podcasts to cover it! That topic is product improvement. When it comes to perfecting your product (no matter what kind of product it is), you are never, ever done. […]
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8/5/2016 • 15 minutes, 52 seconds
MBA705 How Much Selling Do You Need To Do In Your Business?
Love your business, love your product, love your customers, but hate selling? You’re not the only one! Today we discuss exactly how much selling an entrepreneur needs to do. The twist? Selling doesn’t have to be a chore. In fact, it shouldn’t be! Click play, and hear why selling is simply a matter of being […]
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8/4/2016 • 12 minutes, 21 seconds
MBA704 How to Defend Your Business On Social Media
Haters are everywhere, but social media seems to be the haters’ true paradise. So what should you do when the online peanut gallery starts hurling invective your way? Today we discuss how to shut down the worst offenders, professionally and effectively. It’s your business: defend it! Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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8/3/2016 • 11 minutes, 45 seconds
MBA703 How to Create Effective Thank You Pages
Thank you! It’s a simple phrase, but your Thank You Page (or Confirmation Page) needs to say so much more! Today, we discuss everything that page needs to be and do. It’s a crucial part of the onboarding process that should move your customer to the next step in using your product. Done right, it’s […]
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8/2/2016 • 12 minutes, 22 seconds
MBA702 Guest Teacher: Kary Oberbrunner- How to Turn your Book into 7 Additional Streams of Income
Once again, it’s time for a stellar lesson from a stellar guest teacher! Today we’re visited by Kary Oberbrunner, an expert in the art of turning writing into revenue. He’s not here to teach you how to write a book, or even how to sell one. He’s here to show you how to create additional […]
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8/1/2016 • 14 minutes, 36 seconds
MBA701 Q&A Weekends: What are your thoughts on investing in a $2000 online course?
It’s Q&A Weekend, and today we’ve got a question about some seemingly high-priced online courses. Is $2k too much to spend on a course? The answer depends on several factors. We discuss the signs of a course that’s worth it, red flags common to courses that aren’t, and what factors you should consider before dropping […]
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7/31/2016 • 9 minutes, 6 seconds
MBA700 Q&A Weekends: How much time do you spend on SEO in your business?
Welcome to our 700th episode, and another round of Q&A! Today, we’re asked how much time we spend on our SEO. For those who don’t know, Search Engine Optimization is everything you do to climb the Google rankings. But is it actually possible to manipulate search engines this way? Yes and no. Click play to […]
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7/30/2016 • 9 minutes, 6 seconds
MBA699 Should You Sponsor an Event? Plus Free Ride Friday!
Live events are a great opportunity for presenters and audience members. But are they great opportunities for sponsors? In this episode, we discuss the benefits of event sponsorship, and how to know which events represent the best likely return on your investment. We’ve been on both sides of sponsorship deals, so click play and let […]
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7/29/2016 • 11 minutes, 50 seconds
MBA698 How Much Time Does it Take to Be Profitable?
Success requires delayed gratification. But how much delay is acceptable? Many go into business resigned to not profiting for months or years. How long is too long? Our answer may surprise you. Today, we discuss the problem with the waiting game, and why “viable” is the operative word in “minimum viable product.” Click play! SUBSCRIBE […]
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7/28/2016 • 12 minutes, 13 seconds
MBA697 How to Filter for Superstars When Hiring
You want to hire the best. We all do. So how can you sift through the crowd and find the real keepers? There is a way! Several ways, actually, and we use them for all our businesses. Our practical, actionable techniques make the application process an evaluation in itself. These tips will winnow out the […]
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7/27/2016 • 13 minutes, 13 seconds
MBA696 The First 3 Positions You Should Hire For as a Solopreneur
No one does business alone- even solopreneurs. If you’re starting up all by your lonesome, success will eventually require you to bring in some outside help. Today, we discuss the first three people you should look for. Adding the right skill sets to your company’s arsenal can free you up to maximize your own talent […]
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7/26/2016 • 10 minutes, 59 seconds
MBA695 Must Read: Zero to One by Peter Thiel
Get ready: today’s must-read is one of the single best books ever written about business! Peter Thiel is one of the founding members of the “PayPal Mafia,” the legendary group of Silicon Valley entrepreneurs whose influence is still being felt. His book Zero to One completely upends the accepted wisdom about business, and engrosses the […]
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7/25/2016 • 13 minutes, 50 seconds
MBA694 Q&A Weekends: How can I scale my coaching business?
Another weekend, another poignant question from a listener! Today, we’re asked how it’s possible for an independent coach to scale their business up. How can one person expand their reach to a whole living’s worth of clients? There is a way, and we’re here to lay it out for all our listeners. Check it out! […]
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7/24/2016 • 10 minutes, 29 seconds
MBA693 Q&A Weekends: How did you come up with the name The $100 MBA?
What’s in a name? That’s the topic of this week’s listener Q&A, with one loyal audience member wondering how we came up with this whole “$100 MBA” thing. Our name reflects our mission, and so should the name of your business. Listen in to hear how we took the essence of our idea and made […]
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7/23/2016 • 10 minutes, 7 seconds
MBA692 Are You Playing Business or Doing Business? Plus Free Ride Friday!
It’s FREE RIDE FRIDAY!!! We’ve got another great podcast today, and this one packs a punch! Are you serious about your business? Are you really taking the steps- and the risks- necessary to move forward? So many of us are afraid to really commit because we’re afraid to fail. Well, it’s time to ante up […]
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7/22/2016 • 13 minutes, 41 seconds
MBA691 Do Different and Get Different
Change it up! That’s one thing you can’t be afraid to do. To reinvigorate your business, you’ve got to be willing to abandon the same-old, same-old and take a new direction…even when it’s scary. We’ve had to learn the hard way ourselves that in order to change the results, you’ve got to change the approach. […]
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7/21/2016 • 12 minutes, 11 seconds
MBA690 Use Stories and Never Be Ignored
It’s a crowded marketplace, and you need to be heard. So what’s the best way to cut through the noise? Storytelling. Stories are the language of learning, so using narrative is a great way to reach your audience. It’s worked for business people the world over, and it can work for you too! Click play […]
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7/20/2016 • 12 minutes, 24 seconds
MBA689 Stop Complaining. You Can’t Afford It.
Stop complaining! Seriously, folks. It drains time and energy, and worst of all: it doesn’t create solutions! Today’s episode is all about the detrimental effects of complaining, whining, and otherwise opining about what you should be changing. We discuss the difference between addressing problems and whining about them, and how a complaint-free approach leads to […]
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7/19/2016 • 12 minutes, 8 seconds
MBA688 Guest Teacher: Matt Giovanisci- How to Create Original and Engaging Landing Pages
Break out the good linens, because we’ve got a special guest! Today’s lesson comes courtesy of Matt Giovanisci, the self-made entrepreneur behind Swimuniversity.com and Moneylab.co. He’s here to give us the honest dish about landing pages. His approach involves a lot of humor, a lot of honesty, and a certain amount of booze. Best of […]
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7/18/2016 • 14 minutes, 14 seconds
MBA687 Q&A Weekends: Do you ever wake up & not want to do what you do? How do you overcome that?
Today’s listener Q&A is all about motivation! One of our audience members wonders if Omar ever wakes up and just plain don’t feel like handling business. The answer is a firm YES! Today, he discusses how he motivates himself to push on when work really feels like…well, work! Tune in to hear what he thinks about […]
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7/17/2016 • 11 minutes, 40 seconds
MBA686 Q&A Weekends: How do you organize your day dude?
It’s Q&A Weekend, and today’s listener question is one we hear kind of a lot: How on Earth does Omar organizes his day? Omar is a busy guy with multiple projects and products in motion, so scheduling efficiently is paramount. Today he shares his basic routine, plus some tips and tricks for how you can make the most […]
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7/16/2016 • 10 minutes, 40 seconds
MBA685 When Should You Hire an Accountant? Plus Free Ride Friday!
As our business grows, we have to (get to!) decide which responsibilities we’re ready to hand off to new team members. So when is the right time to put an accountant on the payroll? Knowing why you should is the key to knowing when you should. Today, we discuss the accountant’s role in making sure […]
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7/15/2016 • 13 minutes, 32 seconds
MBA684 Is Business About Having the Perfect Idea?
Many of us think that real entrepreneurial success depends on having a groundbreaking, dynamite original idea. But what if that’s not the case? Spoiler alert: it’s not! Implementation, innovation, and the ability to make ideas work is what counts. Today, we discuss how success comes not from the perfect idea, but from a commitment to […]
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7/14/2016 • 13 minutes, 30 seconds
MBA683 The Advantages of Drip-Feeding Content
Take it slow! Bombarding your customers with content might seem like giving more, but it’s counterproductive for both of you. Today we discuss why drip-feeding your content in manageable, digestible bites is the best way to give your customers the experience they’re looking for. We look at some excellent models of this approach, and demonstrate […]
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7/13/2016 • 14 minutes, 18 seconds
MBA682 Is it OK to Delay Launch Day?
Sometimes, not everything goes according to plan. When you’re faced with unexpected last-minute hurdles, is it ok to delay the launch of a product, service, or whole business? What effect does this have on sales? Today we discuss the right time to delay, the wrong time to delay, and how to delay the right way- […]
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7/12/2016 • 10 minutes, 3 seconds
MBA681 Must Read: Beyond Trying by Mike Vardy
Today’s episode is another super-informative, wildly helpful must-read book for the entrepreneur! Mike Vardy is a best-selling author, fellow podcaster, and founder of Productivityist. His short e-book Beyond Trying is a bite-sized master-class in productivity. With an individualized approach to finding the time you need, this book can really help you get things done! Click […]
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7/11/2016 • 11 minutes, 10 seconds
MBA680 Q&A Weekends: How did you come up with the pricing for your SaaS, WebinarNinja?
It’s Q&A Weekend, and today’s listener query is about prices! Specifically, how did we decide what to charge for our SaaS, Webinar Ninja? SaaS pricing can be tricky, with prices ranging wildly from service to service. Finding the sweet spot in terms of profitability and the customers’ return on investment takes some figuring. Fortunately, we’re […]
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7/10/2016 • 11 minutes
MBA679 Q&A Weekends: What are the advantages of paying a monthly subscription to Leadpages VS a one-time fee plug-in?
It’s Q&A Weekends, and thanks to one listener we’re faced with a choice: Leadpages or a WordPress plug-in? One requires a one-time fee, and the other is a monthly subscription. But which is best for your business? Both approaches have their ups and downs, and what you decide will depend on a few different factors. […]
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7/9/2016 • 9 minutes, 22 seconds
MBA678 Five Tips to Killer Screen Cast Tutorials Plus Free Ride Friday!
When it comes to sales and customer onboarding, few things are as useful as a well-made screencast tutorial! If you’re unsure how to make the best ones possible, we’ve got good news- it’s easier than ever! You just have to have the right tools and basic knowledge. Today we discuss what tools and software we […]
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7/8/2016 • 11 minutes, 44 seconds
MBA677 Creating Consistency in Your Customer’s Experience
Consistency is key, in business as in life. Today, we discuss how to create the consistency in your customers’ experience that will keep them around for the long term. Consistency breeds familiarity, and familiarity breeds trust. By keeping it simple and sticking to a few key principles, you can make sure that every customer who […]
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7/7/2016 • 10 minutes, 29 seconds
MBA676 Metrics. What Do You Need To Track in Your 1st Year?
So many metrics, so little time. Good analytics is crucial to making sure your business is actually succeeding, but which numbers matter most? Today, we discuss which specific metrics are most important to track in the first year of your business. Every number offers valuable insight, but by focusing on these specific measurements you can […]
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7/6/2016 • 9 minutes, 49 seconds
MBA675 Should You Accept Guest Posts on Your Blog?
As your blog grows, it’s going to attract the attention of more than just readers. Other bloggers will want to get a piece of the action and expose their talents to your audience. The question is: should you let them? There are pros and cons to doing so, and there’s a right and wrong way […]
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7/5/2016 • 8 minutes, 48 seconds
MBA674 Guest Teacher: Chandler Bolt- How To Write Your First Book In One Week
Writing your first book can be such an intimidating prospect that most people don’t even consider it, let alone actually do it! But this week’s special guest teacher is here to show you just how doable it really is- in one week! That’s right, friends. Chandler Bolt is the man behind Self-Publishing School. He’s here […]
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7/4/2016 • 13 minutes, 32 seconds
MBA673 Q&A Weekends: How do I fight a charge back?
It’s the weekend, and that means Q&A! Today, one loyal listener needs advice on how to handle attempted charge-backs by banks. Sometimes, it’s a customer trying to force a refund after the return date. Sometimes, it’s just a misunderstanding. Whatever it is, you can fight it, and we can show you how. Click play! SUBSCRIBE […]
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7/3/2016 • 8 minutes, 23 seconds
MBA672 Q&A Weekends: I love your emails. Where do you find all those great GIF’s?
You gotta love gifs! They’re a great way to add some dazzle to your marketing, which is why we use them all the time. Today’s listener Q&A comes from someone who enjoys the gifs in our emails so much, he just had to know where we get them. We’ve got a great resource to share […]
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7/2/2016 • 7 minutes, 39 seconds
MBA671 How to Avoid These 4 Common Small Mistakes Plus Free Ride Friday!
Is it just me, or is it FREE RIDE FRIDAY!!!? Today, we discuss 4 very common little mistakes that entrepreneurs make. They’re little enough to not be obvious, but big enough to have a negative impact on your business! Listen in, and find out how to avoid them- or how to stop if you’re making […]
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7/1/2016 • 13 minutes, 1 second
MBA670 What is Product Hunt? & How to Get On It
Looking for a way to get the word out on your product? Looking for the most honest possible feedback? Product Hunt may be right for you. Nope, they’re not a sponsor, but Product Hunt may be an important tool for entrepreneurs- providing they know how to use it. Sort of like Reddit for user reviews, […]
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6/30/2016 • 9 minutes, 28 seconds
MBA669 Should You Be Using Facebook’s New Instant Articles?
You may have noticed something different about the content businesses provide on Facebook lately: instant articles. That’s right, friends. It’s now possible to publish full-length articles and blogs that customers can read without leaving Facebook. Why have major news outlets and publishers agreed to move their content to- and keep their audiences on- Facebook? Should […]
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6/29/2016 • 10 minutes, 44 seconds
MBA668 Overcoming The Challenges of Being a Young Entrepreneur
We all start somewhere, and most of us look back wishing we knew a thing or two. With that in mind, here’s our best advice for the young entrepreneur who’s just getting started. Or the not-so-young entrepreneur who’s just getting started. Or anyone, really. Dealing with overconfidence, insecurity, and the challenges of the novice is […]
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6/28/2016 • 11 minutes, 36 seconds
MBA667 Must Read: Elon Musk by Ashlee Vance
It’s Monday, and we’ve got yet another exciting must-read book pick for the entrepreneur! This week, we take a look at Ashlee Vance’s Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future. This insightful portrait of the controversial, huge-thinking mogul is especially intimate. That’s because Vance’s persistence (kind of like Musk’s) was unfailing- […]
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6/27/2016 • 10 minutes, 46 seconds
MBA666 Q&A Weekends: What are your thoughts on work-life balance? Any Advice?
It’s Q&A Weekends, and today’s topic is work/life balance. What’s the best way to achieve a healthy one? While our situation as one half of a partnership that’s both business and personal isn’t common, it can still shed some light on how to navigate both worlds. Listen in, and hear how business and life should […]
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6/26/2016 • 9 minutes, 4 seconds
MBA665 Q&A Weekends: Why did you change your Twitter handle? Did the change hurt you in any way?
It’s Q&A Weekends! A while back, Omar changed his Twitter handle from @BizRepublic to @TheOmarZenhom, and one listener wants to know why. Well, he’ll tell you why. He’ll also tell you why it made sense, what the ramifications of losing the old handle were, and how you can decide whether to make a similar move. […]
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6/25/2016 • 10 minutes, 23 seconds
MBA664 What Are The Lowest Cost Online Business Options? Plus Free Ride Friday!
It’s FREE RIDE FRIDAY again! In today’s episode, we discuss the online business opportunities with the lowest initial costs. For an extra-lean startup, these kinds of businesses are the cheapest way to get your entrepreneurial wheels off the ground. Listen in, and decide which can work for you! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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6/24/2016 • 12 minutes, 25 seconds
MBA663 How to Support International Customers with Major Time Differences
In case you haven’t heard, it’s a global economy. That means having customers (and team members) all over the world. So how can you deal with the time zone problem? Can you provide reliable customer service from the other side of the planet…even in your sleep? That’s what we’re talking about today. No matter what […]
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6/23/2016 • 10 minutes, 13 seconds
MBA662 Is Allowing Your Customers to Self-Cancel a Good Idea?
If your business is a membership service, the cancellation process has to be carefully designed. While some prefer to let dissatisfied customers self-cancel, others insist on making it a two-way decision. Which is best? The answer will depend on you, but there are some standard principles to help you decide. Listen in and find out […]
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6/22/2016 • 11 minutes, 35 seconds
MBA661 How to Budget For Marketing
When you’re just starting out, spending money on marketing can seem risky. Thing is, it’s money you should be spending. In today’s episode, we show you how to budget appropriately for marketing, bearing in mind both your costs and the importance of building your reputation early. No matter how lean your startup is, marketing is […]
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6/21/2016 • 10 minutes, 21 seconds
MBA660 Guest Teacher: Ramon Ray- How To Strengthen Your Personal Brand
Personal branding is a crucial aspect of business branding. That’s why we’ve brought in yet another extra-special Guest Teacher to help you master the art! Ramon Ray is the founder of Smart Hustle Magazine and an expert in all things branding. In today’s episode, he’ll show you how to fuel your business with the strength […]
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6/20/2016 • 11 minutes, 11 seconds
MBA659 Q&A Weekends: How do you choose the books you read?
If you know our host Omar Zenhom, you know he’s a voracious reader. In today’s episode, he discusses how he chooses the books he reads. By systematizing his reading choices, Omar gets the maximum benefit from the time he sets aside for professional development through reading. You can do it too! Just click play to […]
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6/19/2016 • 11 minutes, 30 seconds
MBA658 Q&A Weekends: I just graduated. I have no money to start a business. Is getting a job a bad choice?
It’s Q&A Weekends and today we’ve got an audience member with a conundrum: He’s a recently graduated aspiring entrepreneur with no money to start a business. Should he just get a conventional job? Would regular work hurt his ability to start his own business? Can he do both? We chew this loyal listener’s predicament over. […]
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6/18/2016 • 10 minutes, 32 seconds
MBA657 Fielding Feedback For Changes From Customers Plus Free Ride Friday!
It’s FREE RIDE FRIDAY! What better way to celebrate than with an exciting episode? Today, you’ll learn how to deal with all the requests for changes to your product that customers will inevitably suggest. We’ll show you how to be responsive to feedback while at the same time staying true to your own principles. Don’t […]
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6/17/2016 • 11 minutes, 50 seconds
MBA656 How to Close The Sale On Your Sales Page
Your sales page does a lot of work for you – but is it doing a good enough job of closing the sale? In today’s episode, we discuss the features every sales page should have in order to guarantee the sale goes through. By addressing common last-minute objections that keep many customers from clicking the […]
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6/16/2016 • 9 minutes, 45 seconds
MBA655 Product Tutorials: Video VS Text
No matter what you sell, quality onboarding is essential. So when it’s time to offer product tutorials, what’s the best format? Some say text-based, others prefer videos. In today’s episode, we discuss both. Which works best? Can they be combined? Find out all this and more – click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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6/15/2016 • 9 minutes, 22 seconds
MBA654 Three Blog Posts You Should Start With
So you’re starting a blog. Good! But what should you start with? In today’s episode, we discuss the 3 kinds of blogs that make for a killer debut. With these opening blogs, you can make your mark, stand out from the crowd, and start earning credibility right away! Listen in and hear how you can […]
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6/14/2016 • 10 minutes, 14 seconds
MBA653 Must Read: The Brain Audit by Sean D’Souza
Customer psychology isn’t always easy to understand. Fortunately, this week’s must-read book helps! Sean D’Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and […]
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6/13/2016 • 11 minutes, 42 seconds
MBA652 Q&A Weekends: No one I know gets what I’m trying to do? How can I meet new business friends?
Entrepreneurship can be alienating. When your normal-job friends don’t get what you’re doing, who can relate? In today’s episode, we discuss the places you can go to meet like-minded fellow independent business people. Both online and offline, the entrepreneur may be independent- but you’re never alone. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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6/12/2016 • 11 minutes, 38 seconds
MBA651 Q&A Weekends: Has podcasting changed? Is it still a viable content marketing platform?
It’s Q&A Weekends, and today’s episode is about…podcasts! Are they still a viable way to content market? With the increasing popularity of podcasts, the competition has never been fiercer. That doesn’t mean you can’t step in and grab YOUR share of the audience. Click play and find out how! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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6/11/2016 • 11 minutes, 13 seconds
MBA650 How to Easily Read 50 Books a Year Plus Free Ride Friday!
Frequent reading is a fundamental habit of the entrepreneur. It increases your knowledge, skills, and critical business thinking immeasurably. But how can you find the time? We’ve got a system that’ll have you cruising through the pages and finishing up to 50 books a year. It works for us- let it work for you! Plus […]
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6/10/2016 • 13 minutes, 23 seconds
MBA649 How to Learn How to Code
Coding is becoming one of those basic life skills like reading. For the entrepreneur, it’s essential. Yes, you can hire out, but learning basic coding skills can lessen your dependence on that. So where should you go? In today’s episode, we share our recommendations for online coding schools. It’s easier and less expensive than ever […]
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6/9/2016 • 11 minutes, 26 seconds
MBA648 Is Outsourcing Your Life Good for Business?
Can your business benefit from outsourcing your personal chores? Can you better manage your business with someone else managing your life? It’s possible. In fact, we did our own little experiment with exactly that! We had pros take over some of our domestic duties so that we could zero in on work. The cost/benefit ratio […]
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6/8/2016 • 9 minutes, 59 seconds
MBA647 Three Emails Your Subscribers Should Get
You’ve built your email list. Now what? In today’s episode, we offer the three kinds of emails that every one of your subscribers should be getting. These emails will keep your customers on the hook and develop the relationships that eventually lead to (you guessed it) sales conversions. Click play, and turn those email addresses […]
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6/7/2016 • 12 minutes, 41 seconds
MBA646 Guest Teacher: Travis Sherry – Build a Business While Travelling the World.
Can you build an independent business while travelling the world? Our special Guest Teacher thinks so, and he’s here to tell you how! Travis Sherry has been on the road for years, and he’s got the tricks to making it affordable, sustainable, and practical. Learn how you can see the world and make a living […]
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6/6/2016 • 15 minutes, 19 seconds
MBA645 Q&A Weekends: I’m redesigning my sales page. How do I do it without taking my current one down?
It’s Q&A Weekends, and today one listener wants to know how to redesign their sales page without taking the current one down. Redesigns are always needed from time to time, so how can we pull them off without disrupting the flow of business? There is a way. Click play to hear all about it! Plus: […]
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6/5/2016 • 9 minutes, 52 seconds
MBA644 Q&A Weekends: What do I look for when hiring a video editor?
Video is one of the best ways to communicate with your audiences, so finding the right editor is crucial. While anyone can point and film, it’s the editing that makes your sales and content videos effective and professional. In today’s episode, we discuss what to look for in an editor, and how to tell from […]
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6/4/2016 • 9 minutes, 52 seconds
MBA643 How to Find Great Graphics & Icons Plus Free Ride Friday!
The internet world is big out there and there’s no shortage of graphic and icon services. How do you choose the right one for you? In today’s episode, we share our recommendations for getting the best logos and artwork at a price that works for you. Plus, it’s FREE RIDE FRIDAY! Click play and find […]
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6/3/2016 • 14 minutes, 57 seconds
MBA642 How to Handle Haters
Haters: It’s rumoured that they’re just gonna hate. Today’s episode is a topic near and dear to our hearts. Haters come in many forms. Some can even be useful to your business. Others, not so much. Click play and learn how to deal with your worst critics professionally and productively with our practical, actionable advice. […]
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6/2/2016 • 13 minutes, 23 seconds
MBA641 Should You Publish Daily Content?
Publishing daily content is no easy feat. What goes into it? How is it possible to publish quality blogs, videos, and all the rest day in and day out? Well, friends, it can be done. We do it, and we’ll show you how in today’s episode. Learn how to plan and execute a daily publishing […]
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6/1/2016 • 11 minutes, 4 seconds
MBA640 How to Add Personality to Your Product
Today’s entrepreneur shouldn’t chase the crowd. Instead, we’re all about letting your product reflect who you are, and marketing it as an extension of your own values. In today’s episode, we discuss how to add personality to your product. By letting your genuine self shine through your work, you’ll generate all the buzz you need […]
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5/31/2016 • 12 minutes, 4 seconds
MBA639 Must Read: Crush It by Gary Vaynerchuk
Gary Vaynerchuk is a big deal in the world of online marketing. An early YouTube pioneer, he was one of the first to realize that the internet had levelled the playing field for entrepreneurs competing against big companies. His first book, Crush It, is this week’s must-read. Vaynerchuk’s lessons on virtual branding, social media, and […]
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5/30/2016 • 11 minutes, 30 seconds
MBA638 Q&A Weekends: How do I transition out of freelance work?
Tired of freelancing? Looking to finally live independently of your clients and establish your own business? Today’s listener question is about the transition from hired gun to something new. How to balance your current clients with your new venture, how to develop the new skills necessary, and how to do it all seamlessly. Click play, […]
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5/29/2016 • 9 minutes, 7 seconds
MBA637 Q&A Weekends: How did you know it was time to end your first podcast?
It’s the weekend, and that means one thing: listener questions. Today, we tell the story of our first podcast, People Who Know Their Sh*t. There were plenty of reasons it didn’t pan out, but what’s important is how we knew when enough was enough. Click play, and hear how even our failures can teach us […]
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5/28/2016 • 10 minutes, 47 seconds
MBA636 Five Ways to Use Evernote in Your Business Plus Free Ride Friday!
It’s FREE RIDE FRIDAY, and today you’ll learn how to use one of our favorite apps in the entire wold: Evernote. Omar loves him some Evernote, and here he shows you how to make the most of its features. No, this is not sponsored content. This is honest-to-goodness advice from someone who knows. Click play! […]
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5/27/2016 • 14 minutes, 21 seconds
MBA635 Can You Pause Your Business?
Is it possible to take a break from your business? Life happens, and sometimes it makes us temporarily unable to run our businesses. How can we press pause? What effect will it have on our brand and customer relations? In this episode, we discuss when you can, when you can’t, and how some businesses do […]
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5/26/2016 • 11 minutes, 59 seconds
MBA634 Sales Video Alternatives For Your Product
Sales videos are incredibly effective, but are they the only way to push your product? Maybe you don’t have the time or resources to produce a slick flick. Maybe you want to add some variety. Today, we talk about the best alternatives to sales videos. Click play, and learn how you can say what needs […]
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5/25/2016 • 10 minutes, 20 seconds
MBA633 How to Say “No” To An Opportunity
Too many great opportunities is a wonderful problem to have- but it’s still a problem. When you’re stretched too thin, the quality of your work suffers. Ultimately, saying “yes” to everything will backfire. So how does one refuse great offers graciously? Click play to hear how you can say “no” and leave all your bridges […]
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5/24/2016 • 10 minutes, 48 seconds
MBA632 Guest Teacher: Nick Loper: The 3 Fastest Ways to Earn Job-Free Income
Break out the good china, ’cause we have a special guest! Nick Loper of sidehustlenation.com stops by to teach a lesson on the art of earning extra income. Side hustling is an addictive feeling when you’re doing it right. With Nick’s 3 methods to make that extra scratch, you’ll be able to pad your income […]
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5/23/2016 • 11 minutes, 41 seconds
MBA631 Q&A Weekends: What is the cost of your content manager & how did you find/hire Cyndi?
It’s Q&A Weekends and today’s question is about our team here at The $100 MBA. Who is our enigmatic Content Manager Cyndi and how did we find her? Plus, what does someone like her cost? We tell the tale of how this virtual assistant rose through the ranks and beat out the competition to become […]
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5/22/2016 • 9 minutes, 8 seconds
MBA630 Q&A Weekends: How do I apply my business training as a singer/ songwriter musician?
It’s Q&A Weekends! Today’s session is about music. No, we’re not sharing our motivational playlist. Our listener wants to know how business skills can be applied to a musician’s career! An artist still has something to sell, and knowing how to sell it can make all the difference. Click play and hear our advice! SUBSCRIBE […]
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5/21/2016 • 8 minutes, 18 seconds
MBA629 The Importance of Personal Rewards Plus Free Ride Friday!
You reward your clients. You reward your employees. But what about rewarding yourself? As an entrepreneur, you’ve got to make sure to have your own incentives in place. We all need that external motivation sometimes. Click play and hear how self-rewarding can help you reach your business goals one milestone at a time – plus […]
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5/20/2016 • 12 minutes, 7 seconds
MBA628 What to Work On When You’re Just Not Feeling It
Unmotivated? In a slump? Just not feeling it? That’s okay. It happens to everyone. What’s important is that you don’t give in to the urge of doing nothing. In today’s episode, we discuss the best ways to get out of that funk. By working on certain aspects of your business, you can work yourself right […]
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5/19/2016 • 12 minutes, 27 seconds
MBA627 Four Dead Simple Sales Principles
Worried about your salesmanship? You don’t have to be! In today’s episode of The $100 MBA Show, we break down 4 simple principles of sales. These principles don’t involve manipulating or cajoling anyone into buying anything. They represent a fresh approach to moving product that’s smart, not pushy. If you’re uncomfortable with the thought of […]
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5/18/2016 • 12 minutes, 34 seconds
MBA626 Three Steps to Tackling Large Projects
Big projects can seem intimidating. Whether it’s a new product launch, writing a book, or even starting a business, you can’t go in without a plan! In today’s episode, we discuss how to break your big projects down into manageable pieces and build the momentum you’ll need to see it through. It takes some organization, […]
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5/17/2016 • 14 minutes, 16 seconds
MBA625 Must Read: How I Lost 170 Million Dollars: My Time as #30 at Facebook by Noah Kagan
Today on The $100MBA Show: It’s our weekly Must-Read Book review! This week’s entrepreneurial tome is How I Lost $170 Million: My Time as #30 on Facebook by Noah Kagan. Kagan is a friend of the $100MBA, and has even been a guest teacher on this podcast. Besides being an early (if ultimately fired) part […]
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5/16/2016 • 11 minutes, 25 seconds
MBA624 Q&A Weekends: How do I let go of a long time employee in my business that is not working out?
It’s Q&A Weekends, and today we answer a doozy: How do we let a long-time employee go? Businesses change, and sometimes that means firing people. It can even mean firing someone who’s been with you for a while. The good news is that there is a way to do it with compassion and professionalism. It […]
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5/15/2016 • 10 minutes, 17 seconds
MBA623 Q&A Weekends: What’s one piece of business advice you would tell your younger self?
It’s Q&A Weekends! Today, Omar gives one listener (and the rest of us) the answer to a tough question: What’s the one piece of advice you wish you could give your younger self? There’s ONE big thing 2016 Omar wishes he could tell fresh-faced, eager young entrepreneurial Omar. It involves some very specific advice on […]
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5/14/2016 • 11 minutes, 26 seconds
MBA622 How Much Should You Follow Up? Plus Free Ride Friday!
Waiting too long on a reply? Following up on discussions and queries can be a little awkward. How much following up is too much? How much is not enough? In today’s episode, we discuss the best strategy for keeping a conversation going – even when it’s a little one sided. When to follow up, how, […]
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5/13/2016 • 14 minutes, 23 seconds
MBA621 How to Make Professional Introductions
Making introductions doesn’t only help the people you’re introducing. It can help you establish yourself as an authority. It can grow your reputation as a maker of connections, a value broker who’s worth knowing – and worth being introduced to yourself. In today’s episode, we discuss the best way to go about making professional introductions […]
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5/12/2016 • 10 minutes, 15 seconds
MBA620 Alternatives to Free Content for Email List Growth
You know we’re all about content marketing here at The $100 MBA Show. But believe it or not, great content isn’t the only way to build your audience! In today’s episode, we discuss a few great ways to grow your email list that aren’t content-based. Click play, and hear all about our great alternative enticements! […]
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5/11/2016 • 10 minutes, 19 seconds
MBA619 Should You Refund Customers Past The Refund Deadline?
Refunds can be a tricky topic. In today’s episode, we discuss whether or not it’s a good policy to refund customers after the refund deadline has passed. How do you balance the need for a great customer service reputation without being taken advantage of? How do you make sure that your investment into a customer’s […]
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5/10/2016 • 13 minutes, 20 seconds
MBA618 Guest Teacher: Tom Hunt – How To Hire The Ultimate Virtual Assistant (+Bonus Content Marketing Lesson)
In today’s episode of The $100 MBA Show: Special Guest Teacher Tom Hunt! Hunt is the founder of Virtual Valley, an online Virtual Assistant Agency. He’s also been a TEDx speaker and contestant on the British version of Shark Tank. In this episode, Hunt teaches us how to find and hire the ideal Virtual Assistant. […]
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5/9/2016 • 17 minutes, 22 seconds
MBA617 Q&A Weekends: Do I need an SEO expert to work on my website?
Should you hire an expert SEO consultant? The search engine manipulation industry is a big one, with loads of folks who promise to get Google’s attention for you. But can they really? If so, is it worth what they charge? We dive into the myths and facts about optimization. Click play, and hear how climbing […]
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5/8/2016 • 9 minutes, 38 seconds
MBA615 How to Choose Your Customers Wisely Plus Free Ride Friday!
Not all customers are created equal. Some require a greater investment of time and resources before your business can see a return. Frankly, it’s not always worth it. In today’s episode, hear how we identify the best customers for our products. By going after those who need the least convincing, you can market with maximum […]
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5/6/2016 • 13 minutes, 7 seconds
MBA614 Is Giving Out Free Swag a Good Marketing Strategy?
Is swag an effective marketing tool? We’ve all got a few free T-shirts, pens, and flash drives emblazoned with company logos, but do they actually work? In today’s episode, we discuss how, why, and when free swag can lead to sales conversions – and why it often doesn’t. Don’t throw money away! Click play, and […]
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5/5/2016 • 12 minutes, 12 seconds
MBA613 Seven Steps to 1,000 True Fans
A while back, Kevin Kelly wrote a game-changing blog post called “1,000 True Fans”. In it, he argued that an entrepreneur can make a stable living with only 1,000 customers – provided they were exceptionally loyal followers. So how do you make it happen? It’s more realistic and achievable than you might think. In today’s […]
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5/4/2016 • 11 minutes, 1 second
MBA612 Questions To Ask Yourself Before You Give Up
Is your business struggling? Are you thinking about throwing in the towel? Not so fast! Before you decide to pull the plug, there are a few questions you should ask yourself. Starting over (or getting out of entrepreneurship altogether) may be the right move, but you owe it to yourself to make sure! By asking […]
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5/3/2016 • 12 minutes, 40 seconds
MBA611 Must Read: Money. Master The Game by Tony Robbins
This week’s must-read for the entrepreneur is Money: Master the Game by Tony Robbins. Robbins is a giant in the motivational speaking and self-help industries and this is his first book in over 2 decades. In it, he teaches readers how to make their fortune by being smart investors instead of simple consumers. Omar runs […]
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5/2/2016 • 11 minutes, 22 seconds
MBA610 Q&A Weekends: I noticed you use Zendesk for Customer Support. Why did you choose them?
It’s Q&A Weekend on The $100 MBA Show! In today’s episode, we take a question from a listener who noticed that we use Zendesk for our Customer Support needs and wants to know why. Let’s be clear: this is not an advertisement. Zendesk isn’t sponsoring this in any way, shape or form. But it is […]
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5/1/2016 • 9 minutes, 5 seconds
MBA609 Q&A Weekends: Is working for Uber a good idea while I try to build my business?
Entrepreneurs know the struggle: building a business while earning a living is no easy feat. One increasingly popular side-hustle is Uber, the famous ride-sharing service that has taxi companies shaking in their boots. In today’s Q&A session, we field a question from a listener who wants to take advantage of Uber’s flexible hours. Can they […]
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4/30/2016 • 8 minutes, 37 seconds
MBA608 How to Prepare for an Interview Plus Free Ride Friday!
Being interviewed for a colleague’s podcast, blog or vlog can be a major marketing coup! To make the most of the opportunity, you’ve got to prepare. In today’s episode, Omar shares what he’s learned from dozens of interviews with fellow entrepreneurs. Tune in to hear his tips, tricks and tactics for finding your voice, rehearsing, […]
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4/29/2016 • 11 minutes, 36 seconds
MBA607 How Often Should You Email Your Paying Customers?
Your existing customers are your biggest asset. How often should you email them? You put a lot of work into earning their business, so don’t waste the chance to build on that trust! In today’s episode, we outline all the reasons a sustained email relationship is the best way to leverage sales into more sales. […]
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4/28/2016 • 11 minutes, 29 seconds
MBA606 Ten Incredibly Successful Bootstrapped Companies
Small businesses need creativity, drive, and ingenuity to succeed. They don’t need big investors, big budgets, or the big hassles that come with them. In today’s episode, we show you 10 (or so) examples of hugely successful companies that were built from the ground up by bootstrapping entrepreneurs. From teams as small as 2 people […]
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4/27/2016 • 13 minutes, 14 seconds
MBA605 What Are Content Upgrades and How to Use Them
We know content marketing works, but what are the best ways to convert that valuable content into sales? One proven method is content upgrades. Content upgrades allow you to leverage the success of your existing content by offering more. They can drastically increase the size of your email list and move the relationship between yourself […]
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4/26/2016 • 11 minutes
MBA604 Guest Teacher: Tucker Max – How To Write Your Book 10x Faster (And Better)
You want to write a book. You know you should write a book. But most people who aren’t professional writers think they don’t have the time or skill to actually pull it off. Well, today’s special guest teacher has news for you! You have the skills, you have the time, and you can do it. […]
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4/25/2016 • 17 minutes, 2 seconds
MBA603 Q&A Weekends: How much does it cost to start and run a podcast?
Thinking about starting a podcast? At least one of our listeners is, but they’ve got a very important question first: What does it cost? It’s Q&A Weekend, and today we break down what you’ll have to spend to get your podcast up and running. Pre-production costs, recording costs, post-production costs; we cover it all. We […]
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4/24/2016 • 13 minutes, 41 seconds
MBA602 Q&A Weekends: What are the benefits of making one’s business B-Corp certified?
It’s time for Q&A Weekends! On today’s episode, we tackle one listener’s very specific—and very important—question: what are the benefits of getting your business B-Corp certified? Have no idea what that is? Well, this is the podcast for you! While the legal intricacies are complex, it’s for businesses that want to make a positive difference […]
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4/23/2016 • 8 minutes, 16 seconds
MBA601 Free Courses vs. Free eBooks. Which converts better? Plus Free Ride Friday!
We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free content—and which one has the highest […]
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4/22/2016 • 14 minutes, 16 seconds
MBA600 How to Make The Most of Weekends to Build a Business
Starting a side business while working a full-time job? On today’s episode, we show you how to use your weekends to maximum effect. By following a few simple rules, you can maximize your efficiency on the two days that matter most. Also, IT’S OUR 600th EPISODE! To celebrate, we’ve got a HUGE giveaway for EVERYONE […]
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4/21/2016 • 17 minutes, 22 seconds
MBA599 Should You Go Deep or Wide With Your Business Relationships?
What’s the best approach to networking? Should you try to build the biggest network possible, or forge the closest relationships possible? Should your network be deep or wide? Or both? Is both even possible? In this episode, we discuss the art of making friends in business. Click play, and learn how to earn the most […]
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4/20/2016 • 10 minutes, 34 seconds
MBA598 Short Term Business Collaborations
Thinking about a short-term business collaboration? There are a few things you’ll want to consider. It requires careful planning and forethought to make sure that everyone gets an equitable share of the workload, the risks, and—of course—the profits. Different skill sets, goals, and even personal chemistry all have to be accounted for. In this episode, […]
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4/19/2016 • 11 minutes, 22 seconds
MBA597 Must Read: Hooked by Nir Eyal
Want to design products that keep customers coming back for more? That’s the topic of this week’s must-read book for the budding entrepreneur. Hooked by Nir Eyal teaches you how to create products that don’t just solve problems—they form habits. By focusing on your customers’ specific motivations and triggers, you can create something they’ll use […]
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4/18/2016 • 12 minutes, 1 second
MBA596 Q&A Weekends: Are there healthcare resources for business owners once they make the leap?
Let’s face it, jumping into full time entrepreneurship can be quite stressful. People tend to worry about their benefits – especially their Health Care coverage. Today’s episode will be about Health Care coverage options for start-up and seasoned entrepreneurs alike. Worry no more and hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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4/17/2016 • 9 minutes, 4 seconds
MBA595 Q&A Weekends: I’m a chiropractor. Should I focus on building the brand of the office or my own personal brand?
It’s hard to know what to focus on when it comes to branding, especially in the Service Industry. In today’s episode, Omar will talk about his personal insight on which brand will actually make you stand out among the rest. Got yourself stuck in the same dilemma? Do you have the same question? Listen up! […]
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4/16/2016 • 7 minutes, 2 seconds
MBA594 4 Killer Hacks For Easier Writing Plus Free Ride Friday!
Do you like writing but don’t know where to start? Worry no more! Today, you’ll learn how to get the ball rolling and how to get your ideas on paper while making things a little easier on yourself. Excited? Hit Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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4/15/2016 • 14 minutes, 18 seconds
MBA593 Starting a Sports Based Business
Sports is a multi-billion dollar industry. People all over the world love it! Good thing there’s more than 1 way to build a business around it. Learn to leverage the power of sports. Go ahead and hit play! < SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: […]
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4/14/2016 • 14 minutes, 1 second
MBA592 5 Powerful Ways to Use Slack in Your Business
Communication is vital in every business, and Slack can definitely help you with that! Today we’re going to talk about how cool and effective this software is. And yes, we’ll let you in on 5 powerful ways to use Slack in your business. Curious? Press play right now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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4/13/2016 • 14 minutes, 24 seconds
MBA591 4 Ways to Increase Your Customer Lifetime Value
Acquiring a customer takes time, effort and money. It’s harder than most people think. So when you do get a customer, you have to take care of them, you continue to give them value and you do everything you can to keep them happy. A customer who has bought from you already is easier to […]
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4/12/2016 • 11 minutes, 48 seconds
MBA590 Guest Teacher: Hani Mourra- How to Create & Sell a WordPress Plugin
Today’s guest teacher is an expert when it comes to building and selling WordPress plugins. If you’ve ever thought of getting into the software business, this lesson is for you! Hani is going to show you how a WordPress plugin could be an entry point into software. As usual, this lesson will be practical and actionable. Ready? […]
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4/11/2016 • 20 minutes
MBA589 Q&A Weekends: What are my first steps when starting an online business?
Are you planning to create an online business but you’re not sure where to start? Let us help you take your first steps by sharing with you the 3 precise steps to creating an online business. These steps is where we want you to start and we want you to do it as soon as possible […]
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4/10/2016 • 10 minutes, 50 seconds
MBA588 Q&A Weekends: How do I deal with rude clients?
The reality is as a business owner you’re going to get customers that are just flat-out rude. How do you deal with these kinds of clients? It’s tough but you have to face them and in this lesson, we’re going to share with you a short term solution and as well as a long term solution on […]
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4/9/2016 • 10 minutes, 14 seconds
MBA587 Customer Onboarding 101 Part 2 Plus Free Ride Friday!
Before you listen to part 2, make sure you have already listened to part 1 and have done the exercise from that lesson. If you’re ready, then listen to this because we’re going to teach you the exact strategies on how to create a low-cost, simple, clean and seamless onboarding sequence. We’re also going to […]
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4/8/2016 • 14 minutes, 44 seconds
MBA586 Customer Onboarding 101 Part 1
Customer onboarding is a big lesson and we’re splitting this lesson into 2 parts. And even though this lesson is covered in 2 episodes, we are only covering the fundamentals of this topic. What is onboarding? Why do we need it in our business? How does it affect and help? These are some of the […]
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4/7/2016 • 16 minutes, 9 seconds
MBA585 Is Being Better Enough? How to Compete in a Competitive Market
Often, entrepreneurs enter a market where there already is an established player, the go-to resource for whatever niche they’re in. How are you going to compete with them if they already have taken a huge slice of the pie? Is having a better product or service good enough or do you have to have other […]
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4/6/2016 • 13 minutes, 13 seconds
MBA584 The Easiest Way To Know How To Improve Your Product
Here’s some news for all business owners out there. You are the expert when is comes to your business and how best to use your products and services. That’s for sure! The other news is, you are not the best when it comes to improving your products or services. It’s really hard for any business […]
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4/5/2016 • 11 minutes, 10 seconds
MBA583 Must Read: The Automatic Customer by John Warrillow
This book will surely give you a different perspective when it comes to membership business models with recurring charges. It highlights the huge benefits of having a business with this fee structure and shows you how you can apply this business model regardless of what kind of business you currently have. You might think that […]
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4/4/2016 • 13 minutes, 44 seconds
MBA582 Q&A Weekends: Is blogging dead in this age of video marketing?
No doubt video marketing has become huge and people are trying to get on it as much as possible. We all can consume information through a video very quickly that’s why it’s the fastest medium nowadays. Does this mean that blogging is dead? Today, Omar is going to tell you why it’s not dead. Plus, […]
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4/3/2016 • 9 minutes, 53 seconds
MBA581 Q&A Weekends: Is it better to use single opt-in for email marketing?
You know the drill. When you sign up for something with your email address, the standard process is to confirm the subscription by going into your email and confirming that you actually did sign-up. This is really helpful if you want each and every opt-in to be coming from a real person that really wants […]
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4/2/2016 • 10 minutes, 23 seconds
MBA580 Do Contests Work For Marketing Your Business? Plus Free Ride Friday!
Running a contest can be a great way to market your business. But just how effective is it? Do you have to give away a really big prize and how can you make sure that it’s successful? In this episode, we’re going to share with you some advice and the tools that you can use […]
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4/1/2016 • 12 minutes, 46 seconds
MBA579 How Fast Should Your Email List Be Growing?
Your email list is a big part of your business. It’s the number one way to reach your audience. The larger your audience, the more you can reach and affect people. Now if you’re just starting to grow your list, you might be wondering why your list isn’t growing fast enough even though you’re doing […]
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3/31/2016 • 10 minutes, 13 seconds
MBA578 What is The Best Day and Time To Run a Webinar?
Recognize the fact that if you’re going to run a webinar, your audience may not be in the same timezone. It’s a big world and your audience may be watching your webinar from another country. What you think is the best time and day to run a webinar is sometimes just not the best for […]
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3/30/2016 • 11 minutes, 55 seconds
MBA577 How to Get on Stage and Speak at Industry Conferences
If you are an entrepreneur, getting on stage to speak at an industry conference is a huge deal. Doing this automatically makes you an authority. And when you are an authority, your credibility and brand builds up. Basically, it just makes you and your business’ perception even better. So, how do you get on stage […]
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3/29/2016 • 11 minutes, 51 seconds
MBA576 Guest Teacher: Adam Franklin- How Your Web Marketing Universe Fits Together
Our guest teacher, Adam Franklin, is one of Australia’s leading entrepreneurs. He has a hugely popular blog and is the co-author of a best-selling book, Web Marketing That Works. Today, he’s going to break down the complex nature of business marketing for us so we can stay focused and not get overwhelmed. He’s going to […]
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3/28/2016 • 16 minutes, 4 seconds
MBA575 Q&A Weekends: Would you ever consider selling your businesses?
If you’ve considered selling your business, then we ask you, Why? What are the reasons? Omar has had businesses in the past where he had to consider this so in this lesson, he’ll give you his personal take. He’ll also share with you some of the factors why you would consider making a decision like […]
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3/27/2016 • 9 minutes, 53 seconds
MBA574 Q&A Weekends: How do you come up with a new lesson every day?
With over 500 episodes published, Bill is wondering how we come up with a new lesson every day. Omar will now reveal his secrets, how he comes up with all our lessons on the show! If you are a podcaster, a blogger, a YouTuber who’s scrambling to come up with topics for a daily production, then […]
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3/26/2016 • 10 minutes, 31 seconds
MBA573 Access vs. Ownership Products Plus Free Ride Friday!
Thinking of buying that on DVD? Probably not if you’ve got Netflix for example. These days it’s access that counts. Many people would even prefer access to a product or service over actually owning it. And this idea extends to bigger and more expensive items too, like a car or a house. This is what today’s episode […]
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3/25/2016 • 13 minutes, 41 seconds
MBA572 The Fastest Way to Create an eBook
Thinking of writing an eBook? Do you already have some content ideas? You may want to start writing now, as in, right now! With this super simple tool I’m sharing with you, you will not have any reason not to. Whether you’re on your computer or you only have your smartphone with you, just go […]
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3/24/2016 • 12 minutes, 47 seconds
MBA571 Ten Reasons Why Online Businesses Fail Part 2
Here’s part 2 of this two-part lesson! If you haven’t listened to Part 1 yet, click here to catch up! Because today, we’re going to give you the last 5 reasons why businesses surely fail. By learning these, you can avoid pitfalls and succeed with whatever it is that you are working on. We saw […]
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3/23/2016 • 15 minutes, 10 seconds
MBA570 Ten Reasons Why Online Businesses Fail Part 1
Do not miss this two-part lesson! If you are a business owner, whether it’s a physical or online business, this lesson is applicable and insightful for you. Know the 10 reasons why businesses surely fail because by knowing these, you can avoid pitfalls and succeed with whatever it is that you are working on. We […]
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3/22/2016 • 14 minutes, 36 seconds
MBA569 Must Read: Profit Hacking by Steven Daar
In today’s MUST READ episode, we review Profit Hacking by Steven Darr. It’s an easy and concise read in only 97 pages, but it’s a real mind-opener. The book shows us exactly what we should focus on in order to increase our profits. Best of all, the ideas and strategies are more simple than you […]
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3/21/2016 • 12 minutes, 23 seconds
MBA568 Q&A Weekends: Is dropping my prices on my SaaS product a bad decision?
So you’ve analyzed how your business has been doing and figured that you need to change the prices on your SaaS. Whatever your decision is, you would want to keep your existing customers in the loop. Whether you have to raise or drop your prices, your existing members should remain happy. Here are our thoughts […]
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3/20/2016 • 11 minutes, 15 seconds
MBA567 Q&A Weekends: Is creating a mobile app a good business idea?
Software and apps have been a growing market in our business. We see many mobile apps these days that are making a lot of money or making a lot of buzz. But you also have to know that a lot of mobile apps are also not making any profit at all. So, is creating a […]
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3/19/2016 • 9 minutes, 31 seconds
Bonus: How to Manage Your Calendar (Rebroadcast)
This is a rebroadcast of an episode that first aired April 21st, 2015. This one is also back by popular demand! Are you the kind of person who sucks at time management? Does your calendar help you manage your daily life schedule or are you having trouble keeping up with it? Learn how to efficiently manage your […]
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3/18/2016 • 13 minutes, 7 seconds
MBA566 Is Location Independence a Real Thing With Online Business? Plus Free Ride Friday!
Is it really possible for us to live in different locations and run a business at the same time? If so, how can we make this possible? What are the challenges that we may face if we want to be location independent? If you dream about traveling and running a business at the same time, this episode […]
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3/18/2016 • 14 minutes, 19 seconds
Bonus: How to Bounce Back From Failure (Rebroadcast)
This is a rebroadcast of an episode that first aired January 29th, 2015. You know we handle some heavy topics here at The $100 MBA. Here’s another favorite from the archives. Failures are inevitable, but they do not dictate your fate. Today we will discuss how you can move past your failures so you can achieve the […]
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3/17/2016 • 12 minutes, 38 seconds
MBA565 Do You Need New Friends as an Entrepreneur?
When you become an entrepreneur, you change. You become someone different, someone who changes the way they spend most of their wakeful hours. Your mindset changes too. When this happens, which it will, you have to accept that some of your relationships with friends may change too. It’s important that you know what to do when […]
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3/17/2016 • 12 minutes, 21 seconds
Bonus: How to Build a Business That Pays the Bills PT2 (Rebroadcast)
This is a rebroadcast of an episode that first aired April 8th, 2015. Part 2 of this 2-part lesson goes deeper and delves into the details to give you the honest truth on how to do what you want for a living and be your own boss! Listen and learn with part 2, click play! SUBSCRIBE […]
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3/16/2016 • 13 minutes, 23 seconds
MBA564 How to Spend More Time on What Helps Your Business
An entrepreneur’s life is crazy-busy! So it’s really important for you to know as an entrepreneur where your time is going. Are you spending your time on things that are really helping your business? Let Omar walk you through an exercise to really help you pinpoint what things help your business and what things don’t. […]
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3/16/2016 • 10 minutes, 29 seconds
Bonus: How to Build a Business That Pays the Bills PT1 (Rebroadcast)
This is a rebroadcast of an episode that first aired April 7th, 2015. Back by popular demand, Part 1 of this 2 part lesson begins the discussion on how you can make enough money with your business to live comfortably. How long will it take? Find out and get started now by listening to part 1, […]
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3/15/2016 • 12 minutes, 22 seconds
MBA563 How to Not Let Personal Challenges Affect Your Business
We’ll always have challenges in different areas of our life. They can consume our time and most importantly can affect our business. If you have personal struggles and you let them affect you, your business will suffer. Why? Because you are in charge of your business. How do we make sure that we take on every […]
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3/15/2016 • 11 minutes, 34 seconds
Bonus: 3 Things You Can Do Right Now to Be a Better Entrepreneur (Rebroadcast)
This is a rebroadcast of an episode that first aired April 17th, 2015. If you missed this one, we got you covered. The fact is we can never settle as entrepreneurs. We always aspire for better things and greater achievements. Tune in to today’s episode so you will know how you can be better in being […]
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3/14/2016 • 14 minutes, 31 seconds
MBA562 Guest Teacher: Brandon Turner- How to (Finally) Write a Wicked-Awesome Book in 100 Days or Less
Brandon Turner is the VP of growth and communications over at BiggerPockets. They have an incredibly successful real estate investment website plus a super successful podcast on iTunes called BiggerPockets. But the episode title says, “How to (Finally) Write a Wicked-Awesome Book in 100 Days”. Yes, Brandon is going to teach you today how exactly […]
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3/14/2016 • 15 minutes, 43 seconds
MBA561 Q&A Weekends: What’s the big deal with Snapchat? Do I need to be using it?
Have you heard about Snapchat? Do you know what it is and what it does? You may have heard about it because it’s making a buzz these days. So, how does this relate to us entrepreneurs? How can we use this for our business? Should we even use Snapchat? Let’s hear it from Omar right […]
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3/13/2016 • 11 minutes, 14 seconds
MBA560 Q&A Weekends: Do you have any beginner tips for Facebook marketing?
If you’re on Facebook (which is most likely the case), we’re pretty sure that you’ve see all kinds of ads posted on the sidebar and even in your news feed as you scroll through. Often, these ads are very engaging and relevant to you. They passively invite you to click and that’s just how powerful […]
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3/12/2016 • 11 minutes, 46 seconds
Bonus: Must Read: The 4-Hour Work Week by Tim Ferriss (Rebroadcast)
This is a rebroadcast of an episode that first aired April 27th, 2015. New listeners to the show and old alike will benefit from hearing this serious favorite. Today’s MUST READ episode is the amazing and fun to read book by Tim Ferriss: The 4-Hour Work Week. The title itself is downright captivating as is the entire read. Many, […]
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3/11/2016 • 13 minutes, 41 seconds
MBA559 When is Rebranding Your Business a Good Idea? Plus Free Ride Friday!
If you are a business owner for some time now, you already know that some things or everything in your business may change. Your colors, logo, and even the product itself, anything can change. In times like these, rebranding your business can greatly help. Now what exactly is rebranding and when do you have to […]
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3/11/2016 • 11 minutes, 53 seconds
Bonus: Creating a Content Production Schedule (Rebroadcast)
This is a rebroadcast of an episode that first aired February 10th, 2015. Yesterday you heard from blogging BOSS, Chris Brogan, so let’s take you back to a super helpful and much loved lesson that will fire your engines for content production mania! Having a content production schedule is essential to making sure that you are pumping […]
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3/10/2016 • 15 minutes, 43 seconds
MBA558 Is Starting a Physical Business a Bad Idea?
Many people when they think of starting a business, the first thing that comes to mind is starting a physical business. But right now, you hear many entrepreneurs making their success online and you start to wonder, is starting a physical business a bad idea? Omar will share with you his personal experiences when it […]
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3/10/2016 • 12 minutes, 24 seconds
Bonus: Guest Teacher Chris Brogan- Blog Like a Boss in Under an Hour a Day (Rebroadcast)
This is a rebroadcast of an episode that first aired April 13th, 2015. This episode was a huge hit and was featured on the front page of iTunes. Today we have the distinct pleasure of a lesson by the best name in blogging, Chris Brogan. In this guest lesson, Chris shares his expertise on the topic […]
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3/9/2016 • 16 minutes, 35 seconds
MBA557 What to Expect on Your First Launch Day
Are you ready for launch day? Are you excited, nervous, or both? Don’t worry. In this episode, our aim is to help you make sure that on your very first launch day, you got everything under control. We’re going to walk you through some of the things that you should expect on the day. We’ll […]
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3/9/2016 • 16 minutes, 51 seconds
Bonus: How to Deal with Doubts (Rebroadcast)
This is a rebroadcast of an episode that first aired November 25th, 2014. If you weren’t with us then, you’ll love it. Every entrepreneur experiences doubts when starting a business. It’s completely natural! However, doubts, if not managed properly, can shape the way we think and, ultimately, even our future. Today we will discuss the nature […]
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3/8/2016 • 12 minutes, 48 seconds
MBA556 How Much Free Content Should You Create?
Some entrepreneurs think that giving away content for free, is a waste. But some entrepreneurs continuously give an unlimited amount of free content. So what’s your take on how much free content you should create and give out for free on a regular business? Let’s hear from Omar as he talks about the fallacy of […]
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3/8/2016 • 13 minutes, 17 seconds
Bonus: What Makes a Great Manager? (Rebroadcast)
This is a rebroadcast of an episode that first aired October 8th, 2014. For new listeners this is a must listen topic. Great entrepreneurs need to be great managers. In this episode you’ll learn how to become one. This episode is sure to take your approach to management to the next level. Let’s get into […]
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3/7/2016 • 9 minutes, 51 seconds
MBA555 Must Read: The Boron Letters by Gary Halbert
The Boron Letters is a book written while the author was in prison. Yes, during Gary Halbert’s prison time, he wrote letters to his son which is where this book is based from. For those who don’t know who Gary is, he’s was of the most successful copywriters of all time. His sales copy made millions […]
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3/7/2016 • 12 minutes, 24 seconds
MBA554 Q&A Weekends: Do you prefer using slides when speaking on stage?
When you’re speaking on stage, do you need to have slides? Are slides helpful and does it make your speaking gig more engaging? Well, Omar has recently split tested speaking on stage with and without slides and what we found out, surprised us. Want to know the result of this test? There’s the play button, […]
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3/6/2016 • 10 minutes, 45 seconds
MBA553 Q&A Weekends: My mind races with business in bed. Do you have any techniques to shut off at night?
Our business can unknowingly lead us to overthinking and overworking. Taking breaks from your business is essential. In fact, without breaks or some good shut-eye, you can get burnt out. Without sounding too dramatic, this could even lead to your downfall. Not a pretty thought, huh? In this episode, we talk about a simple subject on […]
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3/5/2016 • 10 minutes, 32 seconds
MBA552 How to Sell From The Stage Without Being Salesy Plus Free Ride Friday!
The art of selling not only involves critical choice of words. It also comes down to the way that you deliver those carefully chosen words. You wouldn’t want to drive any potential customer away just because you couldn’t sell in a way that is enticing to them. In this episode, we’ll give you some tips […]
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3/4/2016 • 12 minutes, 51 seconds
MBA551 How to Not Get Angry When Things Suck
As much as we might hate it, we all go through tough and challenging situations that can leave us, well….angry. Anger is a very strong emotion that can be difficult to deal with, especially for our business’s sake. In this episode, we talk about this particularly sensitive topic, as well as give you some tips […]
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3/3/2016 • 12 minutes, 48 seconds
MBA550 How to Reply to Emails 4X Faster
Do you find yourself spending too much time on emails? Sure, it is important to make time for emails but it doesn’t have to take up half of your day. In this episode, we give you tips to cut down your email time to a much shorter period, and how to respond to them in […]
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3/2/2016 • 12 minutes, 21 seconds
MBA549 Can You Have It All In Business & In Life?
Can you really have it all? Can you really have everything you desire in your life and in your business? Is it possible to tick all the boxes on our list? But is it even ideal to seek that kind of life? We’re going to give you a reality check today because we want you to […]
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3/1/2016 • 14 minutes, 11 seconds
MBA548 Guest Teacher: Tim Paige – How to Create Compelling Lead Magnets
In this guest teacher episode, we’re bringing you an absolute expert when it comes to conversion and lead magnets, Tim Paige! He is a conversion educator over at LeadPages and he is also the host of the hit podcast, ConversionCast. Tim is going to teach you how to create compelling lead magnets, something that you […]
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2/29/2016 • 17 minutes, 55 seconds
MBA547 Q&A Weekends: I can’t find a good .com. Is .co, .net or .biz alright?
This is a problem that many new entrepreneurs and new businesses have because .com’s are few and far. If you do find it, it’s quite expensive. We all know that the internet has been around for a while so you may not find your .com that’s short and perfectly matches your business. So, should you […]
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2/28/2016 • 12 minutes, 30 seconds
MBA546 Q&A Weekends: What are some great tools & templates for making blog photos easier to pump out?
Most of the time, when you have a feature image or an image that we see at the top of the blog post, you’ll notice that people are more enticed to read your published content. Feature images are quite important because it’s the preview to your post, it’s often the reason why people will want […]
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2/27/2016 • 13 minutes, 7 seconds
MBA545 How Do You Hire a Software Developer? Plus Free Ride Friday!
If you want to start a software business and wondering how you can hire a software developer then you’re in for a treat! Today, we’ll share with you how you can hire the right developer. Somebody that can work with you and implement your ideas that are in your head. We’ll tell you how you […]
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2/26/2016 • 14 minutes, 31 seconds
MBA544 When Should You Seek Investment?
When your business is rolling, should you seek investment? Or can your business continue to run without ever getting an investor at all? We know that some of you may be thinking about getting investment for your business. To grow, to expand or to keep your business running- do you have to do it? Don’t […]
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2/25/2016 • 11 minutes, 55 seconds
MBA543 Is Fast Money Possible Online?
Is it possible to make a significant amount of money quickly? Is it possible to make like a million dollars within weeks by running a business online? We know that you hear stories about people having an online business and making lots and lots of money. Is this all hype or is it real? How […]
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2/24/2016 • 11 minutes, 43 seconds
MBA542 Do You Need a Business Coach?
Do you really need a business coach to take you where you want to go with your business? And if you don’t have a coach, does it mean that you won’t get to your destination? Where do you find a great business coach and how do you find the right one? Let us take a […]
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2/23/2016 • 11 minutes, 44 seconds
MBA541 Must Read: Growth Hacker Marketing by Ryan Holiday
We’re featuring a second Ryan Holiday book as a Must Read. This book is so well-written and well-researched that after reading, you’re a better person for it. You can’t say that often about a lot of books! Get ready to change your mindset when it comes to marketing. We’ll also share why Ryan wrote this book […]
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2/22/2016 • 13 minutes, 30 seconds
MBA540 Q&A Weekends: What’s your opinion of Amway and multi-level marketing?
Is multi-level marketing a real business? We’re sure many of you have heard of Amway or MLM, or you may have even almost joined one of these. Can we consider this type of business as entrepreneurship? Do we recommend it? We’ll break it all down for you in this episode! Hit play! SUBSCRIBE ON APPLE […]
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2/21/2016 • 15 minutes, 25 seconds
MBA539 Q&A Weekends: How can I use testimonials without looking cheesy?
Testimonials can really help boost your business. In fact, it worked for our businesses. So in this lesson, we’ll teach you how you can use testimonials for your products or services without looking too cheesy. We’ll teach you how you can make sure that the testimonials you use are authentic and more effective. Hit play! […]
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2/20/2016 • 12 minutes, 41 seconds
MBA538 Free Trials vs. Money Back Guarantees Plus Free Ride Friday!
What’s the difference in revenue when you do free trials for your products or services versus doing money-back guarantees? Which one makes you the most money and which one has you keeping the most money when it’s all said and done and you’ve accounted for refunds? Should you allow a test drive with your product […]
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2/19/2016 • 13 minutes, 49 seconds
MBA537 How to Manage Risk in Your Business
Every single business out there will have a margin of risk. Even if your business is the best in the game. But what’s important is that you know how to manage and control that risk. That is, whenever you make a decision, you have to also see and plan for the worst case scenario so that […]
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2/18/2016 • 14 minutes, 13 seconds
MBA536 How to Hire Your First Manager
You didn’t start your business to do everything yourself, right? At some point in your business, you’re going to start growing and you’re going to need to start delegating so you can start working on the bigger picture. In this episode, we will define what a manager is exactly and how best to fulfill that […]
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2/17/2016 • 12 minutes, 24 seconds
MBA535 Four Tips to Becoming a Better Teacher in Your Business
If you can show how your products are relevant or how they can add value to people’s lives, then that immediately builds credibility and trust with your audience. When there is trust, there are sales. We buy from who we trust. In today’s lesson, we’ll share with you our 4 top tips to becoming a better teacher in […]
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2/16/2016 • 13 minutes, 32 seconds
MBA534 Guest Teacher: Chris Ducker – The Business of You
Chris Ducker is very well known for his Youpreneur program and podcast that’s smashing iTunes right now. He’s an expert when it comes to building a business on your own as a solopreneur. We knew we had to get him here on The $100 MBA Show to show you the strategy that he’s built over the years. […]
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2/15/2016 • 18 minutes, 2 seconds
MBA533 Q&A Weekends: I closed my website store and kept my Etsy store open due to the volume of orders. Did I make a mistake?
Juggling two stores at a time is not easy. In some ways today’s question is a good problem to have, but it’s still a problem. Our listener- ThirteenThieves, chose to keep the Etsy store open to continue their business and closed their own website store because of the volume of orders they were getting. Was […]
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2/14/2016 • 13 minutes, 48 seconds
MBA532 Q&A Weekends: Would it be worth it to have products translated into different languages?
Many people don’t realize that there are a lot of untapped markets out there underserved because of a language barrier. But are those markets worth getting into? What kind of resources do you need to get into those them? Let’s answer Jim’s question right now! Play the episode! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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2/13/2016 • 12 minutes, 12 seconds
MBA531 How to Deal with Embarrassments in Business Plus Free Ride Friday!
Whether you like it or not, a time will come that you will be embarrassed. I’ve had my share of embarrassments and I had to deal with them. If you’re caught in this situation, how do you deal with it? How do you address this embarrassment? How do you make sure that your relationship with […]
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2/12/2016 • 14 minutes, 1 second
MBA530 Open Registration vs. Registration Windows for Your Products
What’s the difference between having an open registration and registration windows? Which one of these tactics have you tried for your business? A lot of people think that this is just another business strategy but is this more than just a strategy? Are there other reasons why you should be doing these for your business? […]
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2/11/2016 • 15 minutes, 35 seconds
MBA529 What is a Shopping Cart and Do You Need One?
Many of us think that using a shopping cart on our business website is a must, but that’s not always the case. How do we know if we need one? In the next 10 minutes, we’ll share with you when we have to use it and what tools we recommend you to use depending on […]
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2/10/2016 • 12 minutes, 19 seconds
MBA528 Is Offering Private Label Rights Products a Good Idea?
Private Label Rights is a product, it can be a course, an article, a video series, an ebook, or anything that’s created by somebody else and is allowing you to buy the product. By buying their private label products, you can put your own label on their creation, your own brand or logo and call […]
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2/9/2016 • 10 minutes, 38 seconds
MBA527 Must Read: This Book Will Teach You How to Write Better by Neville Medhora
Before you start saying “I’m not a writer! I can’t relate to this book.” Remember that as an entrepreneur, you are a writer. Every day, you write for your emails, sales copies, script for your speeches, podcasts and videos and much more. Understand that this book is not about being a bestselling author, it’s simply […]
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2/8/2016 • 11 minutes, 28 seconds
MBA526 Q&A Weekends: How much has public speaking impacted your bottom line?
Omar attended and had done public speaking to a total of 15 live events last year. Does public speaking directly impact our business revenue? Does it ultimately help our business or branding? And other than doing public speeches for business purposes, why does Omar like doing it? What are the other reasons? Let’s find out! […]
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2/7/2016 • 11 minutes, 46 seconds
MBA525 Q&A Weekends: How did you decide on your color scheme with your businesses?
Our answer to the question today may be over simplistic, but the great thing about it is you can easily follow and apply what we did for our businesses. A lot of us spend too much time on deciding and choosing on these things when we don’t need to. Because at the end of the […]
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2/6/2016 • 9 minutes, 32 seconds
MBA524 How Important is Sleep as an Entrepreneur? Plus Free Ride Friday!
This is a topic that you may not be thinking about but should. Are you getting enough sleep? What happens when you don’t get enough sleep? Let’s take a look at what the research says! How much sleep should we be getting? How will it affect our performance and our bottom line as a business […]
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2/5/2016 • 13 minutes, 11 seconds
MBA523 Does Swearing Hurt Your Business?
You all know what we mean. Those colorful 4-letter word that we often hear or use. If you produce content online and even offline, such as blog posts, podcasts, videos or any kind of content, you may want to step back and think about whether you’re going to continue doing it or dropping it. Should […]
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2/4/2016 • 11 minutes, 13 seconds
MBA522 What Michael Jackson Can Teach You About Business
Michael Jackson fans love him because his music is timeless and he’s one of the best performers of all time. Obviously however, this is not why he’s the star in today’s lesson. Whether you recognize it or not, MJ was in itself a business. He built a brand around his craft and there are so […]
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2/3/2016 • 13 minutes, 34 seconds
MBA521 Is Time Really Money?
When people say time is money, is that true? What is the value of time and does time automatically equate money? In this lesson, we’ll help you reflect on what you spend your time on everyday in your life and in your business. And by reflecting on what’s going on in your everyday life, how […]
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2/2/2016 • 13 minutes, 15 seconds
MBA520 Guest Teacher: Kate Erickson – How to Create Systems in Your Business
You are in for a treat today! Kate Erickson from Entrepreneur On Fire is going to be teaching us how to create systems in our business. Kate has done all the work for you already so all you have to do is follow the steps! Because everything you do in your business can be systematized […]
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2/1/2016 • 14 minutes, 25 seconds
MBA519 Q&A Weekends: I’m swamped with email. How much time do I spend on email a day? Any advice?
We are pretty sure that many can relate to this question. Many of us are so swamped with emails that it takes too much of our time like it’s the only thing that we’ve ever done for the entire day! Well we have some advice and strategies to share on how you can spend less […]
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1/31/2016 • 12 minutes, 20 seconds
MBA518 Q&A Weekends: Should I give free access to my product to influencers or should I charge them?
Mandy has a product and somebody big in her marketplace has shown interest in her product. Her question is: should she give this product for free to this somebody? Or should she charge him/her just like any other customer? This is a great question and it could be answered in a few different ways depending […]
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1/30/2016 • 11 minutes, 14 seconds
MBA517 Four Great Ways to Use Google Apps in Your Business Plus Free Ride Friday!
Google Apps for business is one of the lowest investments and one of the best investments you could ever make for your business. With just an astonishing $60 a year, you can sign up for Google Apps. What a great deal! So, how do we use it to run our business efficiently? How can we […]
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1/29/2016 • 15 minutes, 6 seconds
MBA516 How to Become a Guest on a Podcast
Do you want to be a guest on a podcast? Because a lot of the podcast shows today are interview-based. It’s a great opportunity for an entrepreneur to be a guest on a podcast because you will get in front of an already-built and targeted audience. How do you become a guest on a podcast? […]
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1/28/2016 • 12 minutes, 54 seconds
MBA515 How to Create a Resources Page
Here at The $100 MBA, our Resources page is the 3rd most visited page on the site. It’s one of the most visited because it’s a page that provides great value for our audience. There are a couple of reasons why entrepreneurs put together a resources page. Let us teach you how to create one for […]
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1/27/2016 • 12 minutes, 59 seconds
MBA514 5 Must Watch YouTube Channels for Entrepreneurs
Let us tell you why you should hit subscribe to these 5 YouTube channels that we are going to be sharing with you today. We’ll tell you what kind of content they produce and how they would help you as an entrepreneur. Become better at business through these YouTube channels. Hit play to learn more! […]
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1/26/2016 • 12 minutes, 25 seconds
MBA513 Must Read: How to Get a Grip by Matthew Kimberley
How to get a grip is a book written by Matthew Kimberley. It’s classified as a self-help book but it’s a whole lot more than that. It is so worth the read that we recommend every entrepreneur on Earth must read this book. If you want your business to be in great shape then you […]
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1/25/2016 • 10 minutes, 12 seconds
MBA512 Q&A Weekends: How do I get over my fear of raising prices?
A lot of people don’t feel like raising prices because they think that it’s discouraging to customers even though they know they have to raise prices. Remember that pricing is not written in stone. It can always be changed! But how to get past this fear is your hindrance. So hopefully in the next 10 minutes, […]
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1/24/2016 • 11 minutes, 45 seconds
MBA511 Q&A Weekends: Is a sales video a must for selling my online course?
Of course you can sell your online course with just a basic sales page. A sales page with images and text describing what your course includes and why somebody would need your online course. But as an entrepreneur who’s selling a course online, we would highly recommend you consider having a video on your sales […]
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1/23/2016 • 10 minutes, 18 seconds
MBA510 Should You A/B Test in Your Business? Plus Free Ride Friday!
Did you know that when President Obama ran for his first term in 2008, he A/B tested his website? In order to see what converts best, he did split testing. That’s because they know and we know that A/B testing works. A/B testing helps us make decisions in our business. Take advantage of this great […]
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1/22/2016 • 13 minutes, 4 seconds
MBA509 How to Plan for Future Challenges
Having a positive attitude and an optimistic outlook in general is a great trait. But you can’t deny the fact that in life there will always be challenges to overcome. However, if you’re prepared and planned when it comes to overcoming these difficulties, it can really save you a lot of time, money, and even your business. Do […]
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1/21/2016 • 15 minutes, 47 seconds
MBA508 How to Optimize Your WordPress Site Speed
How do you make sure that your site’s load time is quick? How do you see to it that your website visitors are having a great experience? This episode is a “how-to” episode. We’ll teach you how to optimize your WordPress site on your own and save money! So prepare your notes and follow the […]
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1/20/2016 • 9 minutes, 48 seconds
MBA507 How to Create an Effective Pricing Table
If you have a business website, of course you have a pricing table, it’s mandatory. Creating a table for your prices highlights the differences in your prices, packages, tiers and even the value of your product or service. How do you create one that’s effective? How do you make sure that your pricing table is communicated […]
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1/19/2016 • 11 minutes, 51 seconds
MBA506 Guest Teacher: Pat Flynn – How to Define Your Ideal Customer
Pat Flynn is one of the biggest entrepreneurs online. He also has a very successful podcast called Smart Passive Income that’s consistently at the top of the business section. In today’s lesson, he will teach us his way to define our ideal customer, who exactly we are targeting in our business. This is a very […]
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1/18/2016 • 19 minutes, 28 seconds
MBA505 Q&A Weekends: Why did you start a software business in such a competitive space?
Most of you may know that we run a software business called Webinar Ninja – an all-in-one solution for webinars. Yes, this industry is very competitive and Conrad is asking why we ventured into this space. In this episode, we will share with you why we started this business and how we deal with the competition. […]
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1/17/2016 • 8 minutes
MBA504 Q&A Weekends: Why does everyone seem to use Infusionsoft? Do you recommend it?
Many entrepreneurs use Infusionsoft. We hear about this platform often. If you’re not using this platform, then you might have the same questions as today’s topic. In today’s lesson, we will tell you what Infusionsoft is, why you would need it, who’s using it and why, and if we recommend it or not. Click play! […]
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1/16/2016 • 10 minutes, 39 seconds
MBA503 Will Someone Steal Your Idea? Plus Free Ride Friday!
If you think that your business idea is a secret, think again. Most people think that their business ideas are so valuable and they worry about them being stolen by somebody else. In fact, it’s the number one fear of every new entrepreneur! Well, it’s time for us to talk about this and answer the […]
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1/15/2016 • 17 minutes, 19 seconds
MBA502 How to Start a Clothing Line Business P2
This is part 2 of our 2-part episode about how you can start your own clothing line business. In part 1, we learned the first 3 crucial steps and you’re about to hear the 4 final steps in this lesson. The next steps will have you roll up your sleeves, find the materials you need, […]
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1/14/2016 • 14 minutes, 42 seconds
MBA501 How to Start a Clothing Line Business P1
This is it! Omar is finally sharing with you today how you can start your own clothing line business! He should know as he had one in the past and it was one of his largest businesses. This is a 2-part lesson and in this first part, he’ll be teaching us the first 3 crucial steps […]
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1/13/2016 • 14 minutes, 5 seconds
MBA500 The Advantages of Selling High Priced Products
Many entrepreneurs don’t want to sell expensive or high-priced products because they’re afraid that maybe nobody is going to buy. Omar is here to debunk that and tell you why high-priced products can be great for your business if done right! Celebrate with us today and let’s listen to the show’s 500th episode! You know […]
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1/12/2016 • 16 minutes, 2 seconds
MBA499 Must Read: The Dip by Seth Godin
The Dip by Seth Godin goes into a topic that a lot of people don’t want to talk about in business. Some may even refuse to agree or believe. It’s about knowing when to quit or when to hang on and keep persevering. We know everyone can relate to this but this topic is somehow […]
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1/11/2016 • 12 minutes, 2 seconds
MBA498 Q&A Weekends: How do you and Nicole divide responsibilities as co-founders?
This is a great episode especially for those who are thinking about having a business partner or a co-founder in business. How do we divide our responsibilities? How do we make sure that we’re both accountable? Our responsibilities change as time goes by so how do we also revisit our responsibilities making sure that we […]
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1/10/2016 • 10 minutes, 29 seconds
MBA497 Q&A Weekends: How long should I expect it will take to be profitable?
Carey is asking the golden question. The question is often asked by entrepreneurs when they first get started. We’re going to give you our take on this question. We’re going to give you some advice on the kind of mindset that you should have when it comes to understanding what profitability really means and how […]
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1/9/2016 • 11 minutes, 7 seconds
MBA496 Properly Using Music in Your Marketing Plus Free Ride Friday!
Music is very powerful. It influences how we feel about certain things. That’s why a lot of businesses, including us on The $100 MBA Show, utilize music for marketing to amplify our message. But with any other material that we use for our business, we have to use it properly and lawfully. How do we […]
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1/8/2016 • 13 minutes, 58 seconds
MBA495 How to Craft an Effective Newsletter For Your Subscribers
Crafting an effective newsletter can really help you keep your subscribers engaged and interested about what you have to offer. It also helps you grow your relationship with them. So how can you create a newsletter that’s super effective? How can you craft a newsletter that is of great value concisely and on a regular […]
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1/7/2016 • 13 minutes, 20 seconds
MBA494 How to Easily Sell a Small Information Product
Yesterday, you learned how to create a small informational product. Today’s episode is about how you can sell it or offer it for free easily and effectively. Complete the blueprint by tuning in right now! Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: The Public […]
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1/6/2016 • 12 minutes, 7 seconds
MBA493 How to Easily Create a Small Information Product
If you’re stuck creating your first informational product, start with a minimal viable small informational product. It’s a lot quicker and a lot easier. Learn how to create a very simple small informational product with our 3 different examples in today’s lesson. Start small so you can get your product out there right now! Press […]
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1/5/2016 • 13 minutes, 34 seconds
MBA492 Guest Teacher: John Lee Dumas- How to Set SMART Goals
Our guest teacher today is a good friend of ours and a highly successful podcaster and entrepreneur, John Lee Dumas from Entrepreneur on Fire. He is also the founder and the author of the Freedom Journal which just got released. In this book, he shows you how you can accomplish your goals in just a […]
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1/4/2016 • 15 minutes, 25 seconds
MBA491 Q&A Weekends: Can I use New York in my product name? With Guest Teacher: David Lizerbram
A big shout out to Reggie for asking his question to us before making any decisions or taking any further steps for his business. He’s asking if it’s okay to put the word New York in his product name and even have it printed on the product itself. The rightful person to answer this is […]
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1/3/2016 • 12 minutes, 31 seconds
MBA490 Q&A Weekends: You publish an episode everyday, even on holidays. How do you have a life?
Yes, as you know, we produce an episode for the show each and everyday without a skipping a beat. Even if it’s Christmas Day, New Year, or any other holiday in the world, we got your back. There are reasons why we do this. If you want to know why you can listen every single […]
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1/2/2016 • 10 minutes, 33 seconds
MBA489 Why Are You Building a Business? Plus Free Ride Friday!
This New Year’s day, instead of setting goals or moving forward, we want you to take this day to reflect. Ask yourself why you are doing this, why you are running this business. This question is so important because it can really help your business become a better business. Just take this time to pause […]
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1/1/2016 • 13 minutes, 54 seconds
MBA488 How to Create a FAQ Page
If you don’t have a solid frequently asked questions page now, we’ll help you create one. Now’s the time to do it. You can get a lot of benefits by just having FAQs page or section on your site. Boost sales, lower your customer service tickets, show your brand and differentiate yourself from the competition. […]
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12/31/2015 • 12 minutes, 39 seconds
MBA487 How to Create Your Terms and Conditions on Your Website
One of the most important pages of your website is your Terms and Conditions because it protects you. This page is so important and you have to make sure that it’s in conjunction with your checkout. We will break down our own terms and conditions on our site as a model for you so you’ll […]
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12/30/2015 • 11 minutes, 20 seconds
MBA486 Do You Need a Lawyer as an Entrepreneur?
As an entrepreneur, do you need a lawyer? Why would you need them? What are some of the things that they might handle for you in your business? And if so, how do you choose one? We know that you thoroughly take care of your business, that’s why we are covering this topic for you […]
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12/29/2015 • 11 minutes, 36 seconds
MBA485 Must Read: Rich Dad’s Cashflow Quadrant by Robert Kiyosaki
This is Robert Kiyosaki’s second book which in many ways, was more enjoyable than the first book, Rich Dad Poor Dad. It’s more practical, more tactical and it gets into the nitty gritty of financial education. CASHFLOW Quadrant was written for those who are ready to move beyond employment and finally have financial freedom. Find out […]
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12/28/2015 • 11 minutes, 31 seconds
MBA484 Q&A Weekends: I want to partner with someone in their business. How do I approach them?
Vince wants to partner with someone in their business and is asking how to approach this person. Partnering up is a great idea but how do you know that it’s the right move for you, if this is something that you really want? How can you tell them that you can work with them and […]
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12/27/2015 • 9 minutes, 47 seconds
MBA483 Q&A Weekends: I want to start an online business but life gets in the way. How do I get started?
Tony wants to start an online business but the problem is, there’s a lot on his plate right now. We’re sure that many of you share the same question and we’re going to give you our honest, personal advice. If you’re fighting through this situation, there is a way out. Because the only way for […]
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12/26/2015 • 11 minutes, 27 seconds
MBA482 5 Things I Learned From 5 People in 2015 Plus Free Ride Friday!
Back in 2014 I wrote a blog post dedicated to 5 people who taught me some great things that year. As we’re wrapping up the year 2015, it’s time to share with you my 5 people of this year. They don’t know who they are yet, but you can discover what I have learned from them in […]
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12/25/2015 • 17 minutes, 4 seconds
MBA481 How To Raise Prices & Have Your Customers Love You For It!
It’s nice to think about raising your prices and not only have your customers feel okay with it but fall in love with you again. Good thing that we have a game plan laid out for you in this episode on how to raise your prices that works really well especially if you are worried […]
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12/24/2015 • 13 minutes, 42 seconds
MBA480 Are You Too Old To Start A Business?
If you’re asking the same question, you are not alone. Many people ask this question but is there any validity to this? Is it true? Can you be too old to start a business? Let’s get to the truth of the matter. Waste no time and press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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12/23/2015 • 11 minutes, 29 seconds
MBA479 5 Tips When Working with a Freelancer
Hiring a freelancer can be a great way to get the job done in a specific amount of time in your budget. However, it’s a different kind of relationship. It’s not like hiring somebody full time. You need to look out for and do specific things when you’re working with them because if you don’t […]
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12/22/2015 • 14 minutes, 2 seconds
MBA478 Must Read: Guerilla Marketing by Jay Conrad Levinson
This book changes the way you think about marketing. It not only gives you specific insights about how to market your business on a budget, it also emphasizes why marketing is so important and how to keep it at the top of the line. We’re going to give you some great takeaways that we got […]
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12/21/2015 • 14 minutes, 29 seconds
MBA477 Q&A Weekends: Why do you use Wistia over Vimeo for your videos?
Karen wants to know why we use Wistia over Vimeo for all our videos, both for The $100 MBA and Webinar Ninja. This is a deliberate choice that we made so our answer today is going to be based from our experience. Our reasons may not be applicable to your business but we are going […]
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12/20/2015 • 9 minutes, 45 seconds
MBA476 Q&A Weekends: I need to fire an employee. Any advice?
Mitch is not in a fun situation right now. He needs to fire an employee and he’s asking for an advice. Maybe Mitch is hoping to do it without feeling bad or guilty. Firing an employee is never pleasant but there are ways to do this right. Firing is not always because your employee stole […]
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12/19/2015 • 11 minutes, 21 seconds
MBA475 Is Your Business What It Should Be? Plus Free Ride Friday!
What if you have a business that’s doing great but annoys you? That doesn’t make you feel okay? Are you sure that your business is on the right path? Are you working on the right things? If you think that you yourself are asking the same questions, then listen to this! You have to know […]
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12/18/2015 • 13 minutes, 42 seconds
MBA474 4 Ways to Be More Confident in Business
We’re going to give you 4 surefire strategies to make sure you feel confident- what you can do to build your confidence as an entrepreneur. If you’re hindered by your own opinion or if you keep comparing yourself to others, it’s also a surefire way to failure. Of course, we don’t want that to be […]
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12/17/2015 • 12 minutes, 53 seconds
MBA473 Why Not Having Fun Can Cost You Your Business
If you have a business that’s not making you happy, not inspiring you to go on and work, then you’re in trouble. If you have a business and you’re not having fun with it, it will affect everything in your life and eventually cost your business. You have to have fun. But how do we […]
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12/16/2015 • 14 minutes, 11 seconds
MBA472 Is Co-Working a Good Choice for Your Business?
Here at The $100 MBA show, we see to it that you always have choices. If you have just started your own business and you’re looking into finding your own space, have you considered coworking? Is it a good choice? What is it? What are its advantages and disadvantages? Press play right now to find […]
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12/15/2015 • 13 minutes, 28 seconds
MBA471 Guest Teacher: Josh Elledge – How to Get Free PR for Your Business
If you want to get on major publications like The Huffington Post, Fast Company, Forbes or Inc., if you want to get that kind of publicity out there for your business then listen up! We have the perfect guest teacher for you today and that is Josh Elledge. He’s made over 1,000 media appearances without […]
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12/14/2015 • 15 minutes, 27 seconds
MBA470 Q&A Weekends: Who writes your marketing emails? Any tips?
Gloria wants to know who writes our marketing emails? That responsibility is split between the founders of the company, Omar and Nicole. If you’re wondering why we haven’t hired someone to write these for us, then you have to listen to this episode. You may be used to knowing that others hire a person or […]
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12/13/2015 • 12 minutes, 31 seconds
MBA469 Q&A Weekends: How do I know what I should focus on in my business for 2016?
Now that the year 2016 is fast approaching, Sal is wondering what to focus on in the coming new year. A lot of us, we like to create, improve or focus on something new at the start of the year. If you listen to this, we’ll give you a game plan on knowing how to […]
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12/12/2015 • 11 minutes, 25 seconds
MBA468 Short Form vs. Long Form Content Plus Free Ride Friday!
You know us as the podcast that delivers practical business lessons in around 10 minutes. That’s our intention for the show: short form content with no fluff. You also know other podcasts or videos that offer lengthier content, even an hour plus. This also applies to books or blog posts. There are short but sweet books […]
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12/11/2015 • 12 minutes, 59 seconds
MBA467 Is Blogging Still Effective?
Is having a blog on your site or having a regular blog post still effective in today’s business world? With so many different types of platforms coming out- videos, images, social media and podcasting, is blogging still effective? Is it still relevant today? Click play so we can talk about this right now! SUBSCRIBE ON […]
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12/10/2015 • 12 minutes, 33 seconds
MBA466 Must Know Insights for Female Entrepreneurs
Every episode of the show is applicable to everyone, male or female. But today, we want to give specific insights about female entrepreneurs. We’re inspired to do this because we have seen and worked with some of the best female entrepreneurs in the industry and in a lot of ways, we think female entrepreneurship is […]
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12/9/2015 • 11 minutes, 20 seconds
MBA465 Why Comparing Yourself to Your Competition is Dangerous
We cannot avoid competition. They are always there in every kind of business. We tend to observe and watch out for our competitors often instead of watching out for ourselves. How does looking at our competition with no game plan hurt our business? Let us tell you exactly what we mean about comparing ourselves to […]
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12/8/2015 • 11 minutes, 30 seconds
MBA464 Must Read: The Obstacle Is The Way by Ryan Holiday
We face challenges every single day. How do we tackle these obstacles head on and come out as a better person and entrepreneur? Not to worry because today, we’re going to share with you a book we’ve recently read- The Obstacle Is The Way by Ryan Holiday. This book is not only very well-written, it will also […]
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12/7/2015 • 11 minutes, 57 seconds
MBA463 Q&A Weekends: I want to open a restaurant/cafe. Any advice?
Chris wants to open a restaurant or a cafe and he’s asking for our advice. This isn’t an easy question because physical businesses especially in the food and hospitality industry need to focus on service rather than the food or drinks you serve on the table. Let us clarify what we mean and let us […]
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12/6/2015 • 11 minutes, 36 seconds
MBA462 Q&A Weekends: My site is over a year old & I only have 320 subscribers. Should I quit?
Jackie’s question is a tough and direct one. She’s asking if she should quit after running her site for over a year with only 320 email subscribers. This is a very frustrating situation that many of us can relate to. When your audience is not growing and you feel like you’ve been working at it […]
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12/5/2015 • 12 minutes, 13 seconds
MBA461 Are Some Customers Better For Your Business Than Others? Plus Free Ride Friday!
The thought of someone you admire, an influencer in your market, being your customer is a really exciting one. Are these kind of customers more valuable? Are you going to treat them differently to your other paying customers? We’ll talk about this sensitive topic in this episode so let’s jump right to it! Hit play! SUBSCRIBE ON […]
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12/4/2015 • 14 minutes, 18 seconds
MBA460 When Do You Stop Planning?
When you have an idea, you start planning for it. You go through all the details on how to turn this idea into a business, how to launch it, and how to sell it. The thing is, we tend to get stuck on planning. When do we just start implementing? If you find yourself in […]
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12/3/2015 • 12 minutes, 4 seconds
MBA459 Does Every Dollar Count in Business?
Many of us entrepreneurs count every cent and look at our expenses in minute detail. We often take so much time to think and overthink about how much we should pay or spend on our business. Is it worth our time to actually look and compare to save dollars here and there? Does every dollar make a […]
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12/2/2015 • 11 minutes, 10 seconds
MBA458 How Twitter Polls Can Help Your Business
There’s a new feature that has launched on Twitter called Polls. With this, you can ask questions and get information that you need from your audience. How can this feature help your business? How should we set this up and what are some great uses of these polls on Twitter? Let’s find out! Hit play! […]
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12/1/2015 • 10 minutes, 18 seconds
MBA457 Guest Teacher: Corbett Barr- 5 Steps to Launch Your First Product
Here’s another special episode for you guys! A guest teacher episode featuring the founder and CEO of fizzle.co, Corbett Barr. He has been doing business for quite some time and we really like his perspective when it comes to building businesses. Let Corbett teach us how to launch our first product in 5 steps. Press […]
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11/30/2015 • 13 minutes, 57 seconds
MBA456 Q&A Weekends: Do I need a tagline for my business?
Thomas asked us if it’s really necessary to have a tagline to describe your business or brand. We see taglines almost everywhere but what value does it add to your business? Press play and find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: For over 33 years, savvy […]
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11/29/2015 • 10 minutes, 51 seconds
MBA455 Q&A Weekends: What’s most important when creating my logo?
Hank is trying to create a logo now so he wants to know what’s important when creating this. Creating a logo is actually simpler than you think. A lot of people over complicate this and in the process, they come out with a subpar logo. We want to make sure that you avoid over thinking […]
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11/28/2015 • 8 minutes, 31 seconds
MBA454 3 Important Business Lessons From Shark Tank Plus Free Ride Friday!
We know a lot of people love watching Shark Tank. We love watching it, too. But Shark Tank is a show, it is built for entertainment. Are there things that we can learn from this and apply in the real world? Let’s see what we can take away from this popular reality show right now! […]
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11/27/2015 • 12 minutes, 33 seconds
MBA453 How Often Should You Update Your Sales Page?
What is a sales page? How frequently should you be updating it? Why does it have to be updated in the first place? Can you just set it and forget it? Our promise is to deliver quick but concise business lessons everyday and to cover even those overlooked details in our business. Here’s one of […]
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11/26/2015 • 11 minutes, 11 seconds
MBA452 Organizing Random Ideas and Implementing Them
Do you find yourself coming up with great ideas for your business randomly? You’re in a cafe drinking your coffee and an idea about how you can improve your existing product suddenly pops up? Or you’re at an event and suddenly a new product idea presents itself. What do you do? How do you remember all those ideas? We’ll tell […]
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11/25/2015 • 11 minutes, 37 seconds
MBA451 5 Signs You Shouldn’t Be an Entrepreneur
Not everybody can be an entrepreneur and that’s the truth. Not everyone has what it takes. Don’t get us wrong, we would love for you to become an entrepreneur. But if you do have one or more of these 5 signs, then maybe you should think about if entrepreneurship is really for you. Let’s find out […]
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11/24/2015 • 12 minutes, 50 seconds
MBA450 Must Read: Anything You Want by Derek Sivers
This book is a pretty short one. Just a hundred pages and you can read it in one sitting. It may be short but we’ve read a lot of books this year and this one ranks high on the list. Derek’s life story is so inspiring and his writing style won our hearts. If you […]
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11/23/2015 • 15 minutes, 35 seconds
MBA449 Q&A Weekends: Not sure if we should lower the MSRP. How do we find the right price?
Brian is a board game publisher and he’s having trouble deciding on the price of one of his successful games. He’s just got a large print run for a lower manufacturing cost for this game he’s concerned with but now he’s not sure if he should also lower the MSRP. Now that the costs have […]
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11/22/2015 • 10 minutes, 27 seconds
MBA448 Q&A Weekends: Should I partner with an existing manufacturer or try to go find my own manufacturer?
Peter is starting a business with a physical product that needs manufacturing. This is his first product and he’s looking for a way to manufacture this product in an efficient way that’s reliable as well as cost effective. Peter is in luck because Omar had his own manufacturing experience in the past. We’ll be sharing […]
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11/21/2015 • 9 minutes, 43 seconds
MBA447 5 Lessons Learned From Being on Stage 11X This Year Plus Free Ride Friday!
I really wish somebody had told me these 5 things beforehand. The lessons I’ve learned by being on stage 11x this year have changed the way I see public speaking, whether it’s on stage, on camera or even on a webinar. I guarantee that if you apply at least one of the lessons that I’m going to share […]
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11/20/2015 • 13 minutes, 29 seconds
MBA446 Customer Onboarding 101
What does customer onboarding mean? When a customer purchases a product or a service from your business, it’s extremely important to consider what the customer will actually experience. Especially if it’s their first purchase. Through this, it will either confirm or deny that they have made the right decision to purchase from you. Let us share with you […]
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11/19/2015 • 11 minutes, 40 seconds
MBA445 Are You Offering Enough Offers?
Some of us forget that there are members in our audience looking for ways to benefit from different offers. Some of your existing customers may even want to buy more from you, but there’s nothing left to buy. There are just no more offers. This episode will help you create several levels of offers for everybody, no […]
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11/18/2015 • 10 minutes, 19 seconds
MBA444 Stop Trying To Discover Your Passion
They all say, “Find your passion. Build a business around it and everything else should follow.” As many already know, a lot of people actually struggle when trying to find what their passion is. This is not only frustrating but it also stops you from starting a business. If you don’t know what your passion is, […]
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11/17/2015 • 12 minutes, 55 seconds
MBA443 Guest Teacher: Frank Bria- The 4 Keys to Scaling Your Business
Our guest teacher today is an entrepreneurial veteran and has become the go-to expert when it comes to scaling your business, Frank Bria. He is the author of a popular book- Scale: How to Grow your Business by Working Less. Listen to this episode if you feel overworked, if your profits are plateauing or if […]
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11/16/2015 • 14 minutes, 36 seconds
MBA442 Q&A Weekends: My email list is not growing fast enough. HELP!
Everybody probably knows that building your email list is a pain point. It’s one of the challenges in business that a lot of people are concerned about. We want to share with you some benchmarks that you should look for so you would know if your list is indeed growing fast enough and some strategies […]
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11/15/2015 • 14 minutes, 3 seconds
MBA441 Q&A Weekends: I need to redesign my website but I’m on a budget. What do you recommend?
If you’re looking to redesign your website but you’re on a budget, let us help you. In this episode, we’ll share with you some options to redesign your website. Hopefully one of these options will fit your budget. Don’t forget to take notes and hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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11/14/2015 • 11 minutes, 4 seconds
MBA440 Are You Working Hard Enough? Plus Free Ride Friday!
This is a delicate subject and we want to make sure that we deliver this lesson in the right way. We all want to make our dreams and ambitions happen. But what does it really take to make those happen? How much effort do we have to put into our work, our business, so we […]
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11/13/2015 • 14 minutes, 3 seconds
MBA439 Is Using LinkedIn Important as an Entrepreneur?
LinkedIn has become one of the biggest social media platforms out there today. If you still don’t have a profile on LinkedIn, you may know some of your friends who have one. It is a very popular site for people who are currently employed or practicing their profession. As an entrepreneur, is it something that we […]
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11/12/2015 • 9 minutes, 58 seconds
MBA438 Should You Invest in Headshots?
Are you wondering if you should spend time and money for headshots that are professionally done? How much would it cost in terms of time and money? Are there any benefits to getting it done professionally? Does it mean more sales? And most importantly, do you really need it? Let us tell you our opinion […]
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11/11/2015 • 10 minutes, 26 seconds
MBA437 Should You Offer an Affiliate Program For Your Products?
If you need a boost in sales for your business then having an affiliate program might be one of the best ways to do it. But are there any downsides to it? What are the things we need to look out for and what are our options when it comes to building an affiliate program […]
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11/10/2015 • 13 minutes, 46 seconds
MBA436 Must Read: Brand Against The Machine by John Michael Morgan
This book is simply the best branding book I have read. I highly recommend this because it’s simple. It breaks down what is branding and why it’s so important. Too many books out there are over-complicated and a lot of us get branding and marketing confused. But I’m going to clarify all that in this […]
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11/9/2015 • 11 minutes, 54 seconds
MBA435 Q&A Weekends: My business is doing well but I don’t feel fulfilled. What do I do?
You are not alone to feel this. Many entrepreneurs go through this stage. You want to make sure that you’re spending your time on things that bring happiness in your life on a daily basis. Before you make any decisions, let us share with you some things that we think you should do so you […]
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11/8/2015 • 10 minutes, 46 seconds
MBA434 Q&A Weekends: How do you get your sponsors?
When we’re out at events, we’re often asked about how we got the sponsors for our show. It’s probably the number one question we’re asked because everybody would like to monetize every bit of content they have. So I’m going to share with you today how we get our sponsors on the show. Not only […]
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11/7/2015 • 14 minutes, 3 seconds
MBA433 Mobile Optimizing Your Website. Does It Really Matter? Plus Free Ride Friday!
If your website looks great on a desktop browser, does it really matter if it doesn’t look great on a mobile device? Are you leaving money on the table if you don’t ensure that your site is not mobile-optimized? Are you losing audience members and visitors to your website if it isn’t mobile-friendly? Let’s find […]
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11/6/2015 • 10 minutes, 37 seconds
MBA432 Do You Need to Be Using Periscope?
One of the apps that’s really getting a lot of attention right now is Periscope. Some entrepreneurs use this app in their business to connect with and grow their audience. Is this something that we should be doing too? Why do people talk about it so much? Let’s get into what it is right now! […]
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11/5/2015 • 10 minutes, 51 seconds
MBA431 Should You Have a Business Address When Working From Home?
A lot of us when we start our business, we start from home. Our home doubles as our office, our headquarters. So when we need to, do we use our home address as our business address or do we get a separate address? Let us tell you what we think! Hit play! SUBSCRIBE ON APPLE […]
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11/4/2015 • 9 minutes, 12 seconds
MBA430 How to Choose a Business Name
Sometimes, the first roadblock for people getting started with their business is choosing a business name. People get stuck at this stage when, in fact, this shouldn’t be that big of a deal. Let us break down some really great strategies in choosing your business name so you can get right into launching your business! […]
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11/3/2015 • 10 minutes, 4 seconds
MBA429 Guest Teacher: Avoid These 5 Crowdfunding Mistakes with Clay Hebert
One great way to validate your business idea or to see who’s willing to pay for something is through Crowdfunding. It also gives you a financial kick start to get your business or idea going but it is not as easy as it may seem. Luckily, we have had the pleasure of having today’s guest […]
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11/2/2015 • 17 minutes, 51 seconds
MBA428 Q&A Weekends: I’m doing my first live event. Any pointers?
We just wrapped up Webinar Ninja Live last September, our first live event. So this question is so timely that in fact, if you really focus on the pointers that we will share to you today, it’s really hard for you not to be successful with your first in-person event. So if you have an […]
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11/1/2015 • 13 minutes, 55 seconds
MBA427 Q&A Weekends: If I do not like my customers, am I in the wrong business?
If you’ve experienced the feeling of not liking your customers, it’s OK. This feeling can arise when the loud, irate minority pipes up more often than the happy and content, silent majority. This lesson will help you evaluate your business, your customers and yourself so that you can quickly move forward and focus on more […]
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10/31/2015 • 9 minutes, 49 seconds
MBA426 When To Move Your Website From a Shared Host to a Dedicated Server Plus Free Ride Friday!
In case you don’t know, there’s a really big difference when it comes to shared hosting versus dedicated hosting. The experience of your visitors to your website can be affected, so you have to know when to make the move. If you’re about to purchase shared hosting, or you’re about to make that leap to […]
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10/30/2015 • 13 minutes, 5 seconds
MBA425 Making the Most Out of a Slow Time in Business
Whether you celebrate holidays or not, they are just around the corner and are fast approaching. Some businesses sell the most during these times. For some, it may just be a slow time but it does not mean that it has to be a bad time for business. When business is slow, how do you […]
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10/29/2015 • 12 minutes, 15 seconds
MBA424 Can You Build a Successful Business Alone?
Can you build a business that can monetize, grow and be successful when you’re a lone wolf? A solopreneur? Somebody who doesn’t have any employees or partners? Can you do it alone? If you’re a new entrepreneur wanting to go solo, we recommend you listen to this lesson! Hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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10/28/2015 • 10 minutes, 54 seconds
MBA423 How to Make Decisions in Business
We believe that decision-making is the biggest roadblock for all new entrepreneurs. It’s what stops them from taking action and action is what builds a business. Let us show you how you can make decision-making quick and easy so you can start implementing it in the real world. Join us with the hashtag #TakeAction but […]
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10/27/2015 • 13 minutes, 2 seconds
MBA422 Must Read: Notes From a Friend by Anthony Robbins
Tony Robbins has a lot of best selling books. But the book that we are going to feature today is actually quite small compared to his other books. He is known and admired for his very large books but let us tell you why you also must read this little book. It may be little […]
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10/26/2015 • 13 minutes, 16 seconds
MBA421 Q&A Weekends: Do product launches work? If so, why?
Product launches have been all the buzz in the last few years. A lot of people in the online space feel like a product launch is something they need to focus on just as much as the product itself. But does it work? Does it help your business? Learn more about this trend. Press play! […]
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10/25/2015 • 10 minutes, 5 seconds
MBA420 Q&A Weekends: Do discounts or offers alienate past customers?
If you have some sort of sale in your business, will that upset your past customers? Will you alienate them in any way? If that’s the case, how do you offer sales or discounts for your products or services? Let us answer your questions in today’s episode. Don’t delay, just hit play! SUBSCRIBE ON APPLE […]
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10/24/2015 • 10 minutes, 2 seconds
MBA419 The Business of Charity in Business Plus Free Ride Friday!
There are many new businesses now that are incorporating charity into their business model. How does charity fit into business? Is incorporating charity into your business a good idea? If you’re not going to do it, are you a bad person? Let’s answer all these questions and more in today’s lesson! Click play! SUBSCRIBE ON […]
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10/23/2015 • 12 minutes, 52 seconds
MBA418 How to Spend Your Profits
What do you do with the monetary successes that you make in your business? When your business starts making money and you start making profits, we get excited and forget about spending it wisely. We know that not a lot of people talk about this topic so we want to make sure that this is […]
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10/22/2015 • 12 minutes, 48 seconds
MBA417 Your Business Debt Action Plan
Being in debt in business is not a fun feeling. We know. We went through this same situation and thankfully got out of it. In this lesson, we want to share with you what we have done to resolve it- our action plan to get out of debt in business. This action plan is laid […]
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10/21/2015 • 12 minutes, 2 seconds
MBA416 Is Your Credit Score Important in Business?
Nowadays, our credit score seems to be more important than how much money we are actually making. It determines if we can get a loan, a credit card or even a mortgage. Is our credit score something that we need to worry about or can we just let it be? Let’s find out! Hit play! […]
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10/20/2015 • 10 minutes, 45 seconds
MBA415 Guest Teacher: Lewis Howes- Creating a Clear Vision of Exactly The Business You Want
As entrepreneurs, we all want success and significance. And we want to make some money too. But we all know that it’s a lot easier said than done. Often, the problem is that we have dreams but we don’t know how to follow them. In this super awesome lesson, we’re lucky to have Lewis Howes […]
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10/19/2015 • 16 minutes, 3 seconds
MBA414 Q&A Weekends: I’m simply not funny. Do I need to try to be funny in my writing?
It seems that everybody on the internet is funny and successful. So one of our listeners asked, do I need to be funny and entertaining or can I just be myself and not worry about being funny? Our answer for this question can be applied to anything- writing, podcasts, videos or any way that you […]
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10/18/2015 • 8 minutes, 26 seconds
MBA413 Q&A Weekends: Who edits your amazing videos? How can I find a great video editor?
At some point you’re going to have to produce a video for your business. It could be because you’re launching a new video-based course or you need to promote a product or service for sale. It could even just be for your website content. Here at The $100 MBA, we’re lucky to have someone to […]
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10/17/2015 • 10 minutes, 1 second
MBA412 Can You Dream Too Big in Business? Plus Free Ride Friday!
What is your take on this? Can you dream too big in business? Is there a danger of dreaming too big and having too big of a goal? How do you know you are dreaming too big and if so, is that a problem? We’re going to give you our honest opinion on this so […]
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10/16/2015 • 10 minutes, 54 seconds
MBA411 What To Do After The Sale
After you’ve gained your customer’s trust and earned their business, how do you make sure that they are happy with the experience and that they stay that way? We know that this is not easy and it’s often harder than making a sale but if you adopt this practice, it will definitely reduce your returns […]
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10/15/2015 • 10 minutes
MBA410 Creating a Sales Page That Converts P2
If you haven’t listened to part 1 of this two-part lesson, hit pause, go back and listen to part 1. As soon as you’re done, let’s continue with today’s part 2. We are going to talk about your checkout page and your risk reversal. How do you make sure that people actually purchase the product […]
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10/14/2015 • 13 minutes, 22 seconds
MBA409 Creating a Sales Page That Converts P1
Creating an effective sales page converts people into buyers. It’s essential for a thriving business. In this two-part lesson, we’re going to cover exactly what you need to have on your sales page to make sales. We’re going to get very interactive by walking you through our own sales page and the reasons why it […]
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10/13/2015 • 12 minutes, 32 seconds
MBA408 Must Read: The Six Thinking Hats by Edward De Bono
The Six Thinking Hats by Edward De Bono is an international best seller. It’s one of those classic books that you just need to read. It’s not strictly a business book but it will definitely help you become a better entrepreneur and help you make better decisions as a manager. Let us share with you […]
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10/12/2015 • 15 minutes, 33 seconds
MBA407 Q&A Weekends: I’m about to do business in Dubai. You have experience there, how should I prepare?
Omar has stayed, worked and done business in Dubai in the past. Dubai has its own nuances and traditions especially in business. It’s a lot different than doing business in a western country. So we are going to answer this question specifically and we are also going to talk generally about working in a different […]
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10/11/2015 • 12 minutes, 38 seconds
MBA406 Q&A Weekends: Affiliate offers- How much is too much for my subscribers?
As a business owner, you have your own brand and you also have a couple of people in the market that you admire and support. Making affiliate offers from other businesses that you support is expected. But how often do you have to send an email to your list with these kind of offers? You […]
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10/10/2015 • 11 minutes, 35 seconds
MBA405 How Important is Being Known in Business? Plus Free Ride Friday!
We know a lot of big brands that have faces behind them and they are successful. So if we want to have success, do we need to be famous too? Do people have to know us in order for our business to grow? Or can we stay behind the scenes and have a thriving business? […]
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10/9/2015 • 11 minutes, 58 seconds
MBA404 What is Bitcoin & Should My Business Accept It?
You may or may not have heard of Bitcoin before but Bitcoin is becoming a mainstream topic. As you might have noticed already, more and more businesses are now accepting it. What is it exactly? Can you buy things with it? Can you convert it to cash? We know you have a lot of questions […]
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10/8/2015 • 11 minutes, 54 seconds
MBA403 Does Your Online Business Need to Accept PayPal?
PayPal is the oldest and most well-known payment processor out there. However, purchasing these days can be done very easily by using credit or debit cards. Therefore having this option will not require your potential customers to sign in to or create an account with PayPal. So the question is; is PayPal still a must […]
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10/7/2015 • 11 minutes, 1 second
MBA402 How to Get Out of a Slump in Sales
When things start to slow their pace, we start to doubt ourselves. Maybe we just got lucky when we first started our business and made a lot of sales. But when things start to taper off, how can we jump-start sales in our business again? Let’s find out in today’s episode. Press play! SUBSCRIBE ON […]
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10/6/2015 • 11 minutes, 38 seconds
MBA401 Guest Teacher: Michael Port- How to Steal the Show in Every Performance in Life
Today is a very special guest teacher episode. This awesome person is both a New York Times bestseller and an Amazon best seller. He wrote some of the most influential books and founded two of the best coaching and speaking programs in the industry. Yes, that’s none other than Michael Port. He is going to […]
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10/5/2015 • 15 minutes, 30 seconds
MBA400 Q&A Weekends: What have been your greatest struggles in business this past year?
Having been on this entrepreneurial journey for several years now, we’ve had a lot of ups and downs. Especially challenging was our transition from part-time to full-time to growing our team. A lot of things have happened and we want to share with you our challenges, what we went through and how we overcame those […]
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10/4/2015 • 13 minutes, 24 seconds
MBA399 Q&A Weekends: Is it appropriate to repost interesting blogs to my biz blog making sure to cite & credit?
There are tons of great blog posts and articles out there. Sometimes, you can’t help but feel the need to share one of them again in your own blog. Either because you liked it so much or maybe you just ran out of time to create your own winning piece of content. If you’re not […]
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10/3/2015 • 9 minutes, 47 seconds
MBA398 Five Business Secrets I Learned From Steve Jobs Plus Free Ride Friday!
Steve Jobs was not perfect but he is a legacy. There are many things that he has done exceptionally well as a business builder. Today we are going to share with you these 5 things that define the reason why he is successful. They’ve helped me tremendously in my own journey as an entrepreneur. We […]
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10/2/2015 • 14 minutes, 3 seconds
MBA397 Don’t Get Scammed! What to Look Out For When Buying Business Products.
Whether you’re buying a software, a training program or a coaching program, you have to know what to look out for when buying business products. There are a lot of products out there that are just complete scams and not worth a penny. They ruin the internet for us! We have experienced this as customers […]
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10/1/2015 • 12 minutes, 42 seconds
MBA396 How to Attract The Right Employees
Whether you’re hiring or not, this episode is applicable for you. As your business grows, you will definitely want to hire rock stars. How do you make sure that you attract the people you actually want to hire? It’s very hard to hire and fire people in the same positions all the time. It’s a […]
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9/30/2015 • 14 minutes, 27 seconds
MBA395 What Every Entrepreneur Should Pack When Traveling
We know the pain of forgetting something very essential when you’re traveling for business. We travel a lot and we have definitely experienced forgetting a thing or two in the past. That’s why we made this checklist to fight this problem. Plus we made this list a downloadable PDF so you can save it on […]
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9/29/2015 • 15 minutes, 8 seconds
MBA394 Guest Teacher: Matthew Kimberley- Two Daily Activities for a Better Business
Matthew Kimberley is the head of the “Book Yourself Solid School of Coach Training” and is the author of a self-help classic “How To Get A Grip”. Matthew is a really great sales person but he didn’t get there overnight. His daily routines and what he did on a daily basis really helped him get […]
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9/28/2015 • 17 minutes, 45 seconds
MBA393 Q&A Weekends: My business is not doing well. Should I take out a personal loan?
We all worked so hard for our business and we don’t want to see it fail. If it is under a financial stress, everything else in our life is greatly affected too because our business is so personal. When this happens, some of us often think about taking out a loan. But do we have […]
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9/27/2015 • 11 minutes, 55 seconds
MBA392 Q&A Weekends: Why did you decide to start a podcast?
In this episode, we are going to share with you our story, why we’ve gone with the medium of podcasting. I’ll share how it all started, how we evolved and and how we improved. There were a lot of realizations and our road to podcasting wasn’t all rosy at the start. If you wanna hear […]
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9/26/2015 • 12 minutes, 34 seconds
MBA391 Building a Personal Coaching Business 101. Plus Free Ride Friday!
In this lesson, you’ll learn the fundamentals of starting a personal coaching business. We’ll lay down some rules for you so you can understand how to build it right. Whatever kind of coach you are, we aim to help you build a strong personal coaching business in this episode so that you’re not overwhelmed. Hit […]
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9/25/2015 • 13 minutes, 35 seconds
MBA390 Creating & Selling a Mobile App 101
If you’re thinking about creating a mobile app to sell, you have to think about and plan for it very carefully. Some people think that mobile apps are just small gigs or sidelines but they have actually become a very popular way to build a business. Remember that millions and millions of people these days […]
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9/24/2015 • 11 minutes
MBA389 Is Selling Ads on Your Website a Viable Business?
We hear a lot of stories of people making hundreds or thousands of dollars with Google AdSense and different types of ads on their website. Is this real? Is this actually happening? Is this a viable business model? Let’s find out! Hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating […]
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9/23/2015 • 10 minutes, 43 seconds
MBA388 Why a Little Crazy is Good For Your Business
In today’s lesson we explore how great entrepreneurs are not afraid to take risks and do a few things in their business even when some of their ideas are a little crazy. When does crazy work and when doesn’t it? Let us give you some real examples of crazy business ideas and how you can […]
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9/22/2015 • 10 minutes, 24 seconds
MBA387 Must Read: The 7 Habits of Highly Effective People by Stephen Covey
We can’t think of a book that’s more well known in the business section. This book has sold over 15 million copies and it’s been translated in over 38 different languages. The audio version alone has sold over 1.5 million copies. So obviously and to be quite honest, it’s one of those books that everybody […]
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9/21/2015 • 13 minutes, 33 seconds
MBA386 Q&A Weekends: When you go on vacation, do you work? Or do you completely shut off?
This is the dilemma of a lot of entrepreneurs when they go on vacation. It’s even hard for some people to decide whether they should go on vacation for fearing that if they leave their business behind, things could get messed up real quick. But we believe that sometimes, we need to step away from […]
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9/20/2015 • 10 minutes, 55 seconds
MBA385 Q&A Weekends: Has anyone in your family influenced you as an entrepreneur? How?
As an entrepreneur, there might be someone in the family who has influenced you and put you on the path of entrepreneurship. I’m gonna share with you today who those people are in my own family. They have taught me some insights that I learned by just observing them or they were ideas and wisdoms […]
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9/19/2015 • 11 minutes, 36 seconds
MBA384 Should You Go To Business School? Plus Free Ride Friday!
This is a question that we get asked a lot. You probably heard me in a previous episode talk about how I dropped out of the renowned Wharton business school. There is a reason behind that. Let me share with you some examples and scenarios where going to business school will make sense and where […]
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9/18/2015 • 16 minutes, 4 seconds
MBA383 Three Software Options to Handle Customer Support Emails
Customer Service is a huge part of your business. You need to have a great system in place to manage, to organize and to track your customer service emails. This will make managing customer service a lot easier for you and will allow you to focus on other important things in your business. In this […]
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9/17/2015 • 13 minutes, 31 seconds
MBA382 Do Squeeze Pages Work?
Squeeze pages (and Splash pages) have become a technique that many entrepreneurs use on their websites. Today, we’re gonna tell you what these types of pages do for your website and we’re gonna tell you what we honestly recommend for you to use. Buckle up and hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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9/16/2015 • 12 minutes, 26 seconds
MBA381 How to Deal with Disagreements in Your Business
If you have somebody else helping you out with your business, like a business partner or a teammate, remember that you’re not always going to agree. At some point, disagreements about business decisions and the next steps in your business are going to happen. But this is normal! The important thing is to deal with […]
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9/15/2015 • 12 minutes, 16 seconds
MBA380 Guest Teacher: Lou Mongello- How to Turn a Passion into a Viable Business
We can’t think of anybody more perfect to teach you this incredible lesson. Turning your passion into a viable business, that’s dreamlike. But there’s a real and a perfect example that we can share with you and that’s Lou Mongello. He left his law practice and moved his family to Florida to pursue his dream […]
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9/14/2015 • 19 minutes, 1 second
MBA379 Q&A Weekends: I’m curious why you do a one time fee for your course instead of a monthly or yearly subscription?
A lot of our peers in the business ask us why we only charge a one-time fee of $100 for a lifetime membership to The $100 MBA. Why don’t we make it a monthly fee? Why don’t we make it a yearly fee? How does the profitability vary between the two models? We’ll answer these […]
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9/13/2015 • 10 minutes, 49 seconds
MBA378 Q&A Weekends: How do you manage a daily podcast production schedule? Let’s say 10 min episodes.
Producing a daily podcast, in particular a high quality one, is very demanding and very hard to do. What we do with ours, The $100 MBA Show, is that we have a great system in place which makes the show happen, on schedule, every day. Today, we’re gonna be sharing with you our system, what […]
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9/12/2015 • 11 minutes, 13 seconds
MBA377 How to Smash Self-Doubt in The Face Plus Free Ride Friday!
The number one cause of failure for many entrepreneurs is…self-doubt. How much you believe in yourself plays a huge factor on how successful you are as an entrepreneur. Let us give you our proven strategies to help you smash self-doubt head on when you’re faced with it. Let’s get on with it! Press play! SUBSCRIBE ON APPLE […]
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9/11/2015 • 11 minutes, 43 seconds
MBA376 Three Tech Skills I Recommend You Learn
Even if you’re not big on tech, you will be surprised how quickly you can get the hang of these skills. Not only do we recommend that you learn these, but we also guarantee that if you acquire these skills, it will greatly improve your business. These 3 pieces of tech are what we think […]
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9/10/2015 • 12 minutes, 41 seconds
MBA375 If Everyone Loves You, You’re Doing It Wrong
If part of your wishful thinking is that everyone loves you, your business, your product or service, then think again. In the real world, you will get people that will not like what you offer. When you get people that don’t like what you do or don’t agree with what you do, it’s actually a good […]
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9/9/2015 • 13 minutes, 1 second
MBA374 Five Mistakes To Avoid When Selling Physical Goods
These five mistakes are actually common mistakes that entrepreneurs make. You wanna make sure that you avoid these at all costs. But with the strategies that we’re gonna be teaching today, you will be assured that you are doing the things the right way for your business. What are these 5 mistakes? Let’s find out […]
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9/8/2015 • 13 minutes
MBA373 Must Read: The Ultimate Sales Machine by Chet Holmes
The only thing about this book I’m not a fan of, is the title: The Ultimate Sales Machine. That’s because this book is not just about making more sales, it covers a lot more than just sales. It is a national best seller and it’s a great all-around business book. This book provides practical and […]
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9/7/2015 • 11 minutes, 55 seconds
MBA372 Q&A Weekends: Do you memorize your public speeches or do you use your slides as cues?
I’ve got a very strong opinion when it comes to this question. Public speaking in my opinion is a performance. Therefore, we have to give it our best and make sure that we wow the crowd and make it a memorable experience for the audience. So how do I do it? Let’s find out! Press […]
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9/6/2015 • 10 minutes, 4 seconds
MBA371 Q&A Weekends: How many conferences a year do you recommend attending? Why?
We all know that building a business, especially if you’re a one-person team, is an extreme hustle. So do you think about attending conferences? Today, we will share with you why you would want to attend conferences and for what reasons. We’ll also give you tips on attending one while getting some work done. Let’s listen […]
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9/5/2015 • 9 minutes, 38 seconds
MBA370 Do Press Releases Work? Plus Free Ride Friday!
A press release let’s the media know you opened up for business, you released a new product or service. It’s a kind of invitation to let the media write about you. But both media and business have changed a lot in the last 10-15 years. So does this still work? Will you get traction? Will it […]
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9/4/2015 • 12 minutes, 6 seconds
MBA369 Why Everything is Marketing
Marketing is everything. It should be done 24 hours a day, 365 days a year. It is every department in your business, every employee and everything you are. Every single thing you do reflects the way people perceive you, your business and your brand. We’ll tell you all the reasons why in today’s episode. Click […]
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9/3/2015 • 11 minutes, 34 seconds
MBA368 What Drug Dealers Can Teach You About Business
Before anything else, please keep in mind that drugs are very bad! But sometimes we have to see past the actual product or service someone offers in order to learn some of the very important lessons in business. Walter White (a.k.a. Heisenberg) from the series Breaking Bad, has certain practices that he upholds that have nothing […]
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9/2/2015 • 11 minutes, 21 seconds
MBA367 Why Teaching is The New Marketing
If marketing and making sales talk is not your thing, then you’re gonna love this episode. Teaching is the new marketing. Teaching is the number one way to build credibility with your audience and show that your business is worth their dollar. We’re gonna share with you some examples on how you can apply this […]
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9/1/2015 • 11 minutes, 33 seconds
MBA366 Guest Teacher: Nicole Baldinu- 5 Essentials to Managing a Remote Team
Yes! You have read that right. Our teacher for today’s episode is our very own Nicole Baldinu and you’ll finally hear her voice on the show. Nicole is my better half and as well as my partner in business. She is the producer of this show, the co-founder of The $100 MBA, Webinar Ninja and […]
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8/31/2015 • 18 minutes, 22 seconds
MBA365 Q&A Weekends: How do I know my side-business is ready to be my full time thing?
We get it. It’s not easy to think about leaving a job or a career that provides for you and your needs and is something that you’ve known all your life. This is a tough question for this weekend but we can share insights from our own personal experience to help you out. Learn when to take the […]
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8/30/2015 • 10 minutes, 44 seconds
MBA364 Q&A Weekends: What has your experience been working with your partner in life?
As you all probably know, Nicole is my life partner and also my partner in business. With the kind of relationship we have, both in business and in life, I can say it works and for a few reasons. I’m gonna share with you today what it’s like to be working in your own business with your significant […]
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8/29/2015 • 11 minutes, 32 seconds
MBA363 How to Turn Cold Leads into Raving Fans. Plus Free Ride Friday!
Business relationships are just like any other relationship. You gotta build trust. This is something that we know really well, and we know that if you build a relationship with your audience, they’ll want to gobble up everything you offer. So how do you take somebody who’s just learned about you and your business, to […]
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8/28/2015 • 13 minutes, 28 seconds
MBA362 Do Free Trials Work?
Many businesses offer a free trial because it’s a great way to get people to try what you offer in your business. It’s simply a great lead-generation strategy. But do these free trials really work? If they don’t, what are the alternatives? Today, let’s take a closer look and find out if free trials really […]
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8/27/2015 • 11 minutes, 56 seconds
MBA361 3 Analytics You Should Always Care About
If you’re the kind of person who’s so obsessed with stats and metrics, like how many followers you have on Twitter or how many likes you have on Facebook, then you should listen to this lesson today. We’re gonna give you the 3 most important analytics that can make or break your business. Pay attention […]
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8/26/2015 • 14 minutes, 1 second
MBA360 5 Bootstrapping Tools & Tricks To Look Pro for Less
If you’re tight on cash and you’re trying to squeeze every dollar into your business then you’ve got to listen to this episode! We use some of these tools personally, some of them are highly recommended by our friends and colleagues in the business. These tools don’t cost you much or don’t cost you anything at […]
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8/25/2015 • 14 minutes, 17 seconds
MBA359 Must Read: Rework by Jason Fried & David Heinemeier Hansson
Rework is a book that has been recommended to us by many entrepreneurs but I’ve just got around to read it for the first time recently. It is definitely a must read because it’s very honest, has no fluff and it makes you rethink the process of your business. We can’t wait to share this […]
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8/24/2015 • 12 minutes, 36 seconds
MBA358 Q&A Weekends: Are blogs a necessary requirement to go along with your podcast?
This is a really good question that we’re more than happy to answer in today’s episode. We have noticed that there is some confusion around this area. When you produce a podcast episode, do you create a blog post around it or do you create show notes? Do you need to have them? We’re gonna […]
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8/23/2015 • 11 minutes, 25 seconds
MBA357 Q&A Weekends: How do you come up with a Minimal Viable Product when you want your business to be based around information?
Yes, you can definitely come up with a minimal viable product when you have a business with an information-based product. In this lesson that we’re gonna teach you today, we aim to help you come up with your own minimal viable product and share with you some tips and strategies on how to do it. […]
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8/22/2015 • 10 minutes
MBA356 How Big Should Your Team Be? Plus Free Ride Friday!
How many people do you need to have working with you in order to be successful? This is a very important lesson because this is where you make the decisions of growth. We’re gonna take a look at some real world examples and what challenges you face when you grow. If you start growing your […]
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8/21/2015 • 12 minutes, 39 seconds
MBA355 How Often Should You Have Meetings?
Communication in your business is essential. That’s why meeting with your team is important, too. Even if it’s just you and somebody else in your business, you’re still a team and you need to meet every so often. How often do you have to meet with your team? Let’s all meet in this episode and […]
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8/20/2015 • 11 minutes, 41 seconds
MBA354 Should You have Comments on Your Blog?
This is a heated debate in the online world. Should you allow comments on your blog posts or should you not have comments at all? What are the advantages and disadvantages of having comments on your blog? We’ll give you our personal opinion on this so if you want to hear it, click play! SUBSCRIBE […]
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8/19/2015 • 11 minutes, 18 seconds
MBA353 Which Social Media Platforms Should You Be On?
How do you a choose a few social media platforms that will work best for you, your business and your target audience then focus on it? How do you make sure you have a presence and that you’re reaching your target audience? This is sometimes overwhelming so let’s tackle this lesson in today’s episode. Let’s […]
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8/18/2015 • 10 minutes, 33 seconds
MBA352 Must Read: Delivering Happiness by Tony Hsieh
There’s a pretty good chance that you’ve heard about Tony Hsieh, the CEO of Zappos, probably the most popular online shoe store on the net. He is also known for the way he runs his business. And in today’s episode, we’re going to share with you why you must read his book, Delivering Happiness, which […]
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8/17/2015 • 10 minutes, 34 seconds
MBA351 Q&A Weekends: Do you recommend I offer more than 2 prices/packages for my online course?
We know a lot of people are worried about having too many choices on their sales page. We try our best not to overwhelm our potential customers. Having 2 options in your sales page, do they work? We’re answering this question in today’s episode. Press play and find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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8/16/2015 • 9 minutes, 38 seconds
MBA350 Q&A Weekends: Does print media still work? Do you recommend it?
Business cards, flyers, postcards, banners…are they still effective for our business? With almost everything done online, does print media still work? We can’t wait to answer this question today on our Q&A Weekends episode so let’s hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: SaneBox […]
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8/15/2015 • 8 minutes, 29 seconds
MBA349 Does My Business Need a Physical Office? Plus Free Ride Friday!
This is a very popular discussion especially if you’re running an online business. Does your business need a physical space? Or can you run your office completely virtually? What are the advantages and disadvantages? We’ll answer all that and more in today’s episode so let’s get down to business. Click play! SUBSCRIBE ON APPLE PODCASTS […]
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8/14/2015 • 13 minutes, 21 seconds
MBA348 Is Your Business Affecting Your Personal Life? How to Handle It.
Building a business is overwhelming. Unlike traditional jobs where your mind is off of it as soon as you reach home, your business is always on your mind. This can greatly take over every aspect of your life. Learn how to handle this in today’s episode. Press that play button! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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8/13/2015 • 12 minutes
MBA347 Why Would You Host a Live Event?
Live events are a big deal these days and for a good reason. They work. But live events aren’t for everybody. Find out the advantages and disadvantages of hosting a live event and why you would want to do it. Let’s get down to it! Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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8/12/2015 • 10 minutes, 12 seconds
MBA346 Is Starting a Podcast a Good Idea For Your Business?
Guys, today is the show’s 1st birthday and without you, our listeners, we wouldn’t be here. As a present for all of you, we’re sharing our personal advice about starting a podcast for your business. Does it help your business? What are the things to look out for? Celebrate with us today on our birthday! […]
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8/11/2015 • 10 minutes, 38 seconds
MBA345 Guest Teacher: David Lizerbram- The 3 Legal Must Do’s For Your New Business
This is the episode you’ve been waiting for because today, our guest teacher David Lizerbram- Attorney and business strategist, will teach us the 3 most important things for you to set up and do, to make sure your business is legally sound. We all want protection so to make sure we get that, let’s all […]
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8/10/2015 • 14 minutes, 25 seconds
MBA344 Q&A Weekends: How do you handle non-responses to those you reach out to?
There will be times when you’ll try and reach out to people in your industry to either collaborate, consult with, or even just get to know. There’s the chance that you will not get a response. Why does this happen and how do we handle such a situation? Let’s find out! Hit play! SUBSCRIBE ON […]
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8/9/2015 • 9 minutes, 4 seconds
MBA343 Q&A Weekends: What challenges do you face practicing what you preach?
This is a tough question for us but let’s face it, this is something that we all face. It’s tough to answer because we speak and teach daily for the show, The $100 MBA, in Webinar Ninja and even outside our business. Hopefully, we’ll shed some light on this topic just for you guys. So […]
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8/8/2015 • 8 minutes, 57 seconds
MBA342 The Power of Being Nice Plus Free Ride Friday!
This lesson is especially important if you start seeing success in your business and you are letting it get to your head. Today, we’ll show you how being nice can greatly affect your business in a positive way. Let’s click play now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & […]
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8/7/2015 • 10 minutes, 41 seconds
MBA341 Is Showing Off Good Marketing?
Does showing off how much money you’re making work to help your business? Is it a good strategy? Why do you think other people do this? We’ll answer all that and more in today’s episode so let’s hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: […]
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8/6/2015 • 9 minutes, 43 seconds
MBA340 How Important Are Financial Goals?
How important is it to sit down and decide how much money you wanna make for your business in a week, a month or a year? Is this necessary to do? Let’s listen to this episode and find out. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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8/5/2015 • 10 minutes, 20 seconds
MBA339 Are Lifestyle Businesses Real?
In this episode, we’ll get real and talk about something that’s been growing in the entrepreneurial space. This concept of a lifestyle business, what is it and is it really possible to be working a couple of hours a day by the pool or beach, travelling the world while still growing a thriving business? Let’s […]
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8/4/2015 • 11 minutes, 55 seconds
MBA338 Must Read: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
We’re sharing with you why you must read this book in this episode. Learn how marketing is just as important as is building your business. There are timeless insights, principles and takeaways that we have taken out of this book and applied straight to our business. Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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8/3/2015 • 12 minutes, 30 seconds
MBA337 Q&A Weekends: How do you come up with new content daily for your podcast? What strategies do you use to generate new ideas?
We know you’re wanting to ask us this question and today we’re sharing with you how we come up with new content for our daily podcast. And not just our podcast for The $100 MBA Show, we also have to generate new ideas for our business training and community at The $100 MBA, our weekly […]
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8/2/2015 • 11 minutes, 51 seconds
MBA336 Q&A Weekends: I’m having trouble with a client not paying me. How do I get paid without ending our business relationship?
If you are working with a client who’s not paying you for your products or services, you are in a difficult situation. This could happen in any kind of business and many of us have been there! However, this can be solved. Find out how you can resolve this by clicking play now! SUBSCRIBE ON […]
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8/1/2015 • 8 minutes, 20 seconds
MBA335 How to Create a Killer Slide Presentation Plus Free Ride Friday!
A great keynote or powerpoint presentation can really add a lot of value to your performance. And today, we’re going to help you create a killer slide presentation with great strategies and tips so listen up to this episode! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: […]
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7/31/2015 • 12 minutes, 30 seconds
MBA334 4 Must Do Strategies When Defining Your Audience
If you know who you are serving in your business, it’s easier to sell what you are selling. If you’re not familiar with the people that you serve, you’re gonna have a hard time growing your business. We’re teaching you this lesson today so you can exercise the 4 must do strategies that we recommend […]
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7/30/2015 • 10 minutes, 40 seconds
MBA333 Should You Own a Franchise?
Let’s talk about the advantages and disadvantages of owning a franchise so we can help you decide if you should own one. You’ll hear our personal opinion when it comes to franchise businesses. So if you’re thinking to own one, you should listen to this episode now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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7/29/2015 • 11 minutes, 59 seconds
MBA332 How to Reprimand an Employee
Our employees are important. We truly value them. Sometimes however, an employee will do something that’s not according to our culture or rules. As owners or managers of our business, we have to have people skills so we can handle situations like this. How do we do that? Let’s listen and find out! SUBSCRIBE ON […]
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7/28/2015 • 11 minutes, 33 seconds
MBA331 Guest Teacher: Erik Kerr- How to Ensure Your Value is Communicated Properly To Your Audience
Erik Kerr, Co-Founder of The Draw Shop, is on our show today to teach us in six steps how we can ensure that our value is communicated properly to our audience. Communication is the mother of all skills! If we don’t communicate properly, we will be misunderstood, our message will be misunderstood and our audience […]
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7/27/2015 • 16 minutes, 35 seconds
MBA330 Q&A Weekends: Would you recommend using a forum or a Facebook private group for my community?
A great way to cultivate a community for your business is to have a forum or a Facebook private group. Regardless of what your business is about, having this is important. Let’s talk about the advantages and disadvantages of a forum and a Facebook private group so you can decide what’s best for your audience. […]
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7/26/2015 • 9 minutes, 30 seconds
MBA329 Q&A Weekends: What is the minimum amount of money that I need to start an online business?
Like offline businesses, you will also need money to start a business online. There are a few factors that are going to dictate how much money you will need to start an online business and we’re gonna share them with you in today’s episode. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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7/25/2015 • 8 minutes, 30 seconds
MBA328 Do Coupon Codes Work? Plus Free Ride Friday!
We all know that coupon codes give our customers a reason to buy our products or services right now or for a limited time. Some businesses do it regularly, some do it very rarely and some don’t do it at all. Now today’s question is, do they work? How do we implement giving out coupon […]
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7/24/2015 • 12 minutes, 56 seconds
MBA327 How to Create an Online Course P3
Today is the last part of our three-part lesson about how to create an online course and this episode is about marketing and selling your course. You are done with it so it’s time to market and sell this thing! Let’s finish this! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & […]
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7/23/2015 • 11 minutes, 30 seconds
MBA326 How to Create an Online Course P2
We’re continuing our three-part lesson and it’s all about delivering your course and what platforms to use with your online course. Turn to the next page as you jot down notes from today’s lesson and let’s get down to it! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s […]
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7/22/2015 • 12 minutes, 30 seconds
MBA325 How to Create an Online Course P1
We at The $100 MBA know a thing or two when it comes to making online courses. Not only here but we have also created a couple of online courses outside The $100 MBA. Today, we’re gonna share with you how to create one in this three-part lesson so ready your notes and listen to […]
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7/21/2015 • 11 minutes, 30 seconds
MBA324 Must Read: The Sales Acceleration Formula by Mark Roberge
We highly recommend you to read this book because it has affected our business in a positive way. The author, founder of HubSpot, shared how they got started and how they were able to grow from a small team of 3 through his Sales Acceleration Formula. Listen to this episode to learn more! SUBSCRIBE ON […]
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7/20/2015 • 11 minutes, 21 seconds
MBA323 Q&A Weekends: I have a million ideas. How do I choose just one to implement?
We know. It’s overwhelming, confusing, and you just can’t decide which one to work on because you think that each one of your ideas is great. Let us help you choose that one business idea that’s gonna work. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s […]
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7/19/2015 • 9 minutes, 30 seconds
MBA322 Q&A Weekends: Do you recommend Leadpages or Optimizepress for website creation?
In this episode, we are making a comparison between two great tools that can be used to create our webpages and landing pages. We are also going to share with you other creation tools that we recommend. Click play to listen! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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7/18/2015 • 11 minutes, 51 seconds
MBA321 Five Lessons Learned Starting a SaaS Business Plus Free Ride Friday!
If you’re thinking about starting a SaaS business, then this episode might be of great use. As you know, we recently started a SaaS business ourselves, Webinar Ninja, and we’re sharing with you the 5 most important lessons we’ve learned from it. Let’s hear it! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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7/17/2015 • 13 minutes, 31 seconds
MBA320 Why You Should Spoil Your Subscribers
Do you wonder why your conversions or sales are low? Even though you consistently remind your email subscribers to purchase your product or service? Maybe one of the reasons why is because you’re not spoiling them. Learn why you should spoil your subscribers and how to do it in this episode! Listen up! SUBSCRIBE ON […]
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7/16/2015 • 10 minutes
MBA319 How to Set Your Refund Policy
Whether your business is a product or service, you have to have a refund policy. Having one shows that you are confident with what you offer and that you’re willing to put your money where your mouth is. Let’s learn how to set a refund policy for your business today. Click the play button. SUBSCRIBE ON […]
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7/15/2015 • 11 minutes, 8 seconds
MBA318 How to Be First in Your Market
Being the first in your market often means that you are the leader in your market thus giving you a great edge in the business world. But does this mean that you have to have a completely different product or service in order to be first? Let’s talk about what it means to be the first […]
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7/14/2015 • 11 minutes, 20 seconds
MBA317 Guest Teacher: Caroline Winegeart- How to Make Serious Revenue with Low-Priced Products
It’s a little hard to imagine making serious revenue when you sell lower-priced products in your business. It is possible but it’s not magic. Let’s listen to our guest teacher for today’s episode, Caroline Winegeart, on how she managed to successfully make substantial revenue out of a very low-priced product. It’s possible when you know […]
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7/13/2015 • 16 minutes, 45 seconds
MBA316 Q&A Weekends: Should I start my business around a passion or a skill?
It’s nice to think you can successfully start and run your own business from something that you enjoy, you love or you’re good at. But we’re pretty sure, just as every entrepreneur who is already running a business would say, this idea isn’t a walk in the park and should be validated thoroughly first. Let’s […]
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7/12/2015 • 10 minutes, 40 seconds
MBA315 Q&A Weekends: Can I make enough money online to replace my current income?
If you’re currently hustling on the side and feel that you want to move forward, leave your job and go full time with the business, you may want to listen to this first. This episode will help you make your transition to full time entrepreneur smoother. Listen up! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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7/11/2015 • 10 minutes, 51 seconds
MBA314 How to Budget for Your Business Plus Free Ride Friday!
Have you heard of “Zero-sum budgeting”? It’s a very effective method of budgeting for your business and it has helped us budget for ours, too. Especially if you’re bootstrapping your business, this can help you stay on top of your finances. Let’s learn what it is all about today in this episode! SUBSCRIBE ON APPLE […]
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7/10/2015 • 12 minutes, 45 seconds
MBA313 How to Identify Your Strengths and Use Them
So many people start a business around things that are just not their strengths. This can hurt your business or your life as you do things in your business that you’re just not good at. Today, let’s talk about how we can identify our own strengths and use them so it can improve us and […]
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7/9/2015 • 11 minutes, 50 seconds
MBA312 How to Manage Frustration in Your Business
Things will get frustrating at times. Knowing how to handle this properly will really make a big difference in the success of your business. In today’s episode, we are dedicating some surefire ways to manage your frustrations and challenges in your business. Press the play button and listen now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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7/8/2015 • 10 minutes, 40 seconds
MBA311 What We’ve Learned Doing Over 300 Episodes
This is a very special episode because we’re gathering some of the things that we’ve learned creating more than 300 episodes for The $100 MBA Show. We also want to share with you our takeaways so you can benefit from our experience! Listen up! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]
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7/7/2015 • 14 minutes, 30 seconds
MBA310 Must Read: Essentialism by Greg McKeown
Are you the kind of person who thinks you can do it all but you find that you are stretched too thin and you’re way too stressed out? Are you “majoring in minor activities”? Enter the way of the Essentialist. Essentialism by Greg McKeown is high on our MUST read list. This book gave us one of […]
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7/6/2015 • 13 minutes, 11 seconds
MBA309 Q&A Weekends: How can I learn how to get started with Facebook Ads?
Facebook ads have become very popular recently. If done right, they are very effective in driving traffic or sales to your business. If you have just got started, today is your lucky day because we’re giving you valuable resources today about where you can learn how to use Facebook Ads. Press play! SUBSCRIBE ON APPLE […]
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7/5/2015 • 13 minutes, 2 seconds
MBA308 Q&A Weekends: What’s a good email hosting service other than Gmail?
If you’re a business owner, you always want your email to look pro. Your business email has to have your domain name on it or else it won’t look professional. So, other than Gmail, are there any other email hosting services that does this for your business? What are your options? Find out today in […]
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7/4/2015 • 10 minutes, 25 seconds
MBA307 How To Handle Customer Demands Plus Free Ride Friday!
You will always get feedback or demands from customers if you sell products or services. This is unavoidable. But what’s important is that you can handle and reply to your customers’ demands the right way. Listen to our episode today and learn to take these demands and handle them with grace. Press play! SUBSCRIBE ON […]
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7/3/2015 • 12 minutes, 21 seconds
MBA306 Is Upselling Scammy?
Often, upselling is perceived as scammy especially in online businesses. So you better be careful on how you do it because there is a right way of doing it. We’ll share with you our personal thoughts on this topic and some important points on how to upsell the right way. Click play! SUBSCRIBE ON APPLE PODCASTS […]
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7/2/2015 • 12 minutes, 21 seconds
MBA305 The 5 Mistakes to Avoid with Affiliate Marketing
If Affiliate Marketing is a big part of your business, check this out and see if you’re making some of the mistakes mentioned in the episode. These mistakes are common but can be avoided if you know what they are! Listen to the episode and learn more! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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7/1/2015 • 13 minutes, 1 second
MBA304 How to Plan and Execute a Joint Venture
What is a Joint Venture? How does it help your business? How do you do it right? We’re answering all these questions and more in today’s episode so listen and learn! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: HostGator Web Hosting with Unlimited Disk Space, Bandwidth […]
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6/30/2015 • 12 minutes
MBA303 Must Read: Entreleadership by Dave Ramsey
Here on The $100 MBA Show, we showcase a book that we feel you MUST read especially if you are an entrepreneur. Today, we’re featuring Entreleadership by Dave Ramsey and you’re right! The book title is a combination of the words entrepreneur and leadership because being a leader in the business world is a completely […]
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6/29/2015 • 11 minutes, 2 seconds
MBA302 Q&A Weekends: I’m opening up an old school video arcade. Should I buy the property or rent?
When it comes to making a decision between buying or renting out a property for your business, it needs to be dealt with seriously. With buying or renting out, which one can help your business significantly? Let’s answer today’s Q&A so click the play button now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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6/28/2015 • 10 minutes, 30 seconds
MBA301 Q&A Weekends: I got a couple of comments that were horribly rude on my blog. Should I take these nasty comments with validity?
If you’re out there online, in the public space, you will get people who are just gonna hate. They will disagree with you and say bad things about you or your business. Should you take them seriously? Hear it in today’s episode! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & […]
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6/27/2015 • 11 minutes, 17 seconds
MBA300 Five Reasons Why You Should Build a Business Today Plus Free Ride Friday!
Today’s the day and we’re on our episode 300! Thank you to everyone for supporting us and our show! Looking forward to more episodes, fun and inspiration when it comes to building your business!Speaking of building a business, which is what our show is all about, we’re going to tell you why you should build […]
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6/26/2015 • 17 minutes, 18 seconds
MBA299 How To Know If Your Business is Not Right For You
One more episode tomorrow and we’re finally on our episode 300! Super excited! And you shouldn’t miss our 299th episode today! Find out now if you’re working on a business that’s right for you! Because In the long run, it’s not just about the money. You need to know now if the business you have […]
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6/25/2015 • 12 minutes, 11 seconds
MBA298 Crash Course in Google Analytics PT2
Let’s jump into part 2 today in this Crash Course in Google Analytics! Yesterday we talked about traffic sources a little bit. Today we’re going to share with you why it’s important to know where your traffic is coming from so you can make smart decisions and changes to your business website. Click to play […]
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6/24/2015 • 11 minutes
MBA297 Crash Course in Google Analytics PT1
If you are an entrepreneur who has a business website but don’t know what is or how to use Google Analytics, then we have a problem. But not to worry because in today’s episode, we’re going to be giving you a crash course about Google Analytics and some helpful resources if you want to dive […]
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6/23/2015 • 10 minutes, 2 seconds
MBA296 Guest Teacher: Scott Stratten- Marketing Ethics
We’re giving you a kick-butt show in today’s episode with our Guest Teacher Scott Stratten, a renowned public speaker, best selling author, and the co-host of the hit podcast, The UnPodcast. He’s going to teach you about the ethics of marketing and why you should look closely and carefully at what you put out there […]
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6/22/2015 • 16 minutes, 21 seconds
MBA295 Q&A Weekends: How do I choose my colors for my brand?
Before you jump right into choosing the colors for your brand by yourself, listen to this episode first and hear some of our recommendations and great resources. So you can choose the colors for your brand and business the right way! Click play now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]
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6/21/2015 • 7 minutes, 30 seconds
MBA294 Q&A Weekends: What is an SSL certificate and why do I need it for my website?
Many of us are familiar with this: SSL Certificate. But do we really know what it means? How important it is and how we can use it for our business? We’ll learn exactly what it is in today’s episode of The $100 MBA Show! Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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6/20/2015 • 9 minutes, 20 seconds
MBA293 When to Stop Bootstrapping Your Business Plus Free Ride Friday!
For new entrepreneurs, we always recommend bootstrapping your business first. But overtime as your business grows, you will need to stop bootstrapping so you can grow out of that stage and start focusing on growing even more and building your team. Find out when to stop by pressing play!   Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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6/19/2015 • 12 minutes, 30 seconds
MBA292 Overwhelmed? Where and How to Start Your New Business PT3
You already heard the first 6 steps on what to do when you want to get over with your overwhelm and just start your new business. In part 3, we’re going to share with you the last 3 steps you need to make your business happen. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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6/18/2015 • 10 minutes, 30 seconds
MBA291 Overwhelmed? Where and How to Start Your New Business PT2
Yesterday, you heard the first 3 steps on what to do when you’re overwhelmed and you don’t know where and how to start your new business. Listen to this 2nd part of the 3-part lesson to learn the next steps to make your business happen. Press the play button now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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6/17/2015 • 12 minutes, 20 seconds
MBA290 Overwhelmed? Where and How to Start Your New Business PT1
This is the first part of our three-part lesson about getting started with your business and just making it happen. Sometimes, we get overwhelmed with all our ideas running through our head and we don’t know just where and how to start our new business. So to help you get started, hit the play button […]
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6/16/2015 • 12 minutes, 21 seconds
MBA289 Must Read: The 5 Levels of Leadership By John C. Maxwell
In this Must Read Episode, we’ll be talking about a book written by a powerful public speaker, John C. Maxwell – The 5 Levels of Leadership. John C. Maxwell is the authority when it comes to leadership. We’ll talk about the different levels of leadership, how you can move up in the ranks and how […]
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6/15/2015 • 12 minutes, 50 seconds
MBA288 Q&A Weekends: I want to quit my job but I still do not have a business idea? Should I quit?
Quitting your job is not an easy thing to do. But if you want to become an entrepreneur, you will have to quit, one way or another, eventually. So, is it okay to quit your job whilst not having a business idea yet? We’re answering that in today’s episode! Press the play button! SUBSCRIBE ON […]
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6/14/2015 • 9 minutes, 31 seconds
MBA287 Q&A Weekends: How do I choose my domain name? Does it have to be a dot com?
When picking a domain name for your business, is it a huge factor to choose a dot com extension? Learn what’s important when choosing a domain name nowadays, what to consider, what to avoid and how to come up with a great domain name for your business. Click play and listen to the episode now! […]
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6/13/2015 • 10 minutes
MBA286 How to Market on Autopilot Plus Free Ride Friday!
We’re all busy with our lives and we have tons of things to focus on. Wouldn’t it be cool to just automate some of the different aspects in our business so we can do other important things? How do we do that? Today, we’re gonna cover some great ideas and principles on how to market your […]
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6/12/2015 • 13 minutes, 50 seconds
MBA285 How to Reach New Customers
As a business person, you always want to find and build relationships with new people. In today’s episode, we’re going to share with you some strategies on how to find and reach new customers so you can build your business on an on-going basis. Press play now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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6/11/2015 • 13 minutes, 55 seconds
MBA284 3 Must Know Marketing Principles
What does marketing really mean? Is it advertising your business? Is it trying to get people to come to your website? Is it convincing people for sales? In today’s lesson, we’re gonna clear up what marketing really is and how to do it effectively. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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6/10/2015 • 14 minutes, 28 seconds
MBA283 4 Steps to Becoming a Well Read Entrepreneur
Most great entrepreneurs are well read. Reading is a habit that successful people have so if you want to be successful, reading needs to become one of your habits. Learn the 4 steps to becoming a well read entrepreneur. Click play SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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6/9/2015 • 13 minutes, 55 seconds
MBA282 Must Read: The Power of Habit by Charles Duhigg
As an entrepreneur, you’re going to have to manage yourself, your time, and your habits. The better your habits are on a daily basis, the more you will see better results not just in your business, but in your life, too. That’s why we highly recommend you read The Power of Habit by Charles Duhigg. […]
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6/8/2015 • 10 minutes, 10 seconds
MBA281 Q&A Weekends: Is starting a business around faith or spirituality a bad idea?
Is making money from a business based on spirituality or faith, right? Many people see faith and spirituality as a selfless idea, so mixing it with business or money kinda feels contradictory…Well, let’s talk about it. Today, you’re going to hear our opinion on this question so let’s get it started! Click play! SUBSCRIBE ON […]
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6/7/2015 • 10 minutes
MBA280 Q&A Weekends: I’d like to start a small coffee shop. What are my first steps?
Today we answer a question from one of our listeners. She wants to know how to start a small coffee shop business. Listen to the episode and learn strategies on how to wisely take your first step! Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: […]
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6/6/2015 • 9 minutes, 10 seconds
MBA279 How to Find Great Teachers Plus Free-Ride Friday!
If you need to learn something specific, like a new skill, you’ll need to find a teacher that’ll be available to help you. In this episode, we’ll be talking about how to find teachers that can teach you skills that you are looking for. Press play and learn how! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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6/5/2015 • 11 minutes, 36 seconds
MBA278 Should You Sell on Ebay or Amazon?
Ebay and Amazon are great platforms particularly if you sell physical products. But is selling on Ebay and Amazon a good idea? Is there any good business with it? Tune into today’s episode and find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: HostGator– Web Hosting […]
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6/4/2015 • 10 minutes, 40 seconds
MBA277 Creating an Effective Sales Video PT2
Today’s lesson is the Part 2 of the two-part lesson of creating an effective sales video. In this episode, we’re going to get a recap of the steps from yesterday’s episode and cover the remaining steps so we can learn to sell what we’re selling in a short amount of time. This is very important […]
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6/3/2015 • 12 minutes, 4 seconds
MBA276 Creating an Effective Sales Video PT1
We all know the power of a video, it conveys a powerful message in a short amount of time. That explains how powerful a video is when you put it on a sales page. So, how do you put one together to create a compelling sales video so you can drive success to your business? […]
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6/2/2015 • 11 minutes, 14 seconds
MBA275 Guest Teacher: Adam Urbanski- How to Turn Your Know-How into a Cash-Cow
Do you notice that people often turn to you for a solution to their problem because they think you can resolve it for them? Do they ask advice from you because they see you as someone who knows how to do that particular thing? Then you should consider getting paid for it. Today’s episode is […]
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6/1/2015 • 14 minutes, 58 seconds
MBA274 Q&A Weekends: What are the benefits and drawbacks of selling software?
You may be one of today’s entrepreneurs who’s very interested in software business. Listen to this episode and learn the benefits and drawbacks of selling software so you can get ready and take care of your software business successfully. Press the play button now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]
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5/31/2015 • 12 minutes, 11 seconds
MBA273 Q&A Weekends: I can’t get anyone to believe in me or my business? How do I break through?
If you’ve just started your business, then you know how it feels like when it seems that you’re working very hard but can’t seem to get people to believe in your business and your ideas. In today’s episode, we’re going to answer a common question about how to break through in your business. Press Play! […]
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5/30/2015 • 10 minutes, 10 seconds
MBA272 How to Use Infographics in Your Business Plus Free Ride Friday!
Infographics are awesome! They look very cool, they’re easy to consume, a great way to convey valuable information to your audience and best of all, it’s also a great way to build your email list! In today’s episode, let’s learn how to utilize Infographics to add value to your website, brand and your business! Press […]
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5/29/2015 • 13 minutes, 45 seconds
MBA271 6 Movies Every Entrepreneur Should See & Why
In today’s episode, Omar compiled his personal top 6 films that he would encourage any aspiring entrepreneurs to watch. You’ll find the list of movies both entertaining and as well as useful when it comes to entrepreneurship. Put one or all of them in your playlist this weekend so get ready and press play! SUBSCRIBE […]
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5/28/2015 • 12 minutes, 1 second
MBA270 How to Pre-sell Your Product PT 2
In today’s Part 2 of the two-part lesson: How to Pre-sell Your Product, we’re going to dive deep into marketing your pre-sell products, how to drive traffic to your actual sales page, make sure your sales page is ready for your customers to buy, the tools you can use to actually charge your customers and […]
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5/27/2015 • 13 minutes, 40 seconds
MBA269 How to Pre-sell Your Product PT 1
Ever wondered how to pre-sell a product? This is part one of a two-part lesson about why you would want to pre-sell a product and how to do it. We’re going to go through how to price it, how to sell it and how to deliver your products to your early adopters who bought in […]
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5/26/2015 • 12 minutes, 36 seconds
MBA268 Guest Teacher: Michael Miller- How to Get More Support Than You Need For Life & Business
We simply can’t create anything of significance alone. To create the lives that we dream about, we have to do it with the support of others. That’s what Michael Miller is going to share with us today. Getting more support for us in life and in business. Michael is an author, professional life coach, entrepreneur, […]
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5/25/2015 • 14 minutes, 41 seconds
MBA267 Q&A Weekends: Do you recommend selling on stage at an event? Is it effective?
Is selling on stage at an event a good move? Let’s learn how to do it if you choose to do it and we’ll share some of the things to look out for so it doesn’t backfire on you in today’s Q&A Weekends episode! Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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5/24/2015 • 7 minutes, 6 seconds
MBA266 Q&A Weekends: How important is an email list? Can I just build an audience with a podcast or YouTube channel?
Some of us might think that just because we have a lot of subscribers on our YouTube channel or to our podcast, we wouldn’t need to build an email list anymore. Find out in today’s episode about how important building your own email list is for your business. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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5/23/2015 • 9 minutes, 15 seconds
MBA265 How to Motivate Your Team Beyond Money Plus Free-Ride Friday!
Most of us think that money is the key motivator but the fact is that it is not. There are of course other things beyond money that can motivate your employees to not leave you and find other jobs. We’ll find out in today’s episode about how to motivate your team other than with money […]
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5/22/2015 • 15 minutes, 15 seconds
MBA264 Can You Work with Family?
Many people have family members working with them in their business or they’re in a family business. And when you work with family, it involves a lot of emotions, personal connections, thoughts, and sensitivity. In today’s episode, we’ll learn how to deal and work with family the right way. Press play! SUBSCRIBE ON APPLE PODCASTS […]
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5/21/2015 • 12 minutes, 30 seconds
MBA263 Know What To Spend Time On
We may have different skills, different talents, different resources but we all have the same amount of time. Do you spend your time wisely? How we spend our time is really the only factor that can change results in our life and in our business. We’ll get into details in this episode of the $100 […]
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5/20/2015 • 12 minutes, 11 seconds
MBA262 No Is a Complete Sentence
Why is it that some of us find it very hard to say no? We keep on saying yes to everything like we’re able to do everything that we end up making a huge mistake. Today, let’s find out the reasons why it’s hard to say no and learn 7 ways on how to simply […]
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5/19/2015 • 13 minutes, 40 seconds
MBA261 Guest Teacher: Ian Altman- How to Get Your Clients to Find You
How can we make it easy for clients to approach us in our business? What do we have to do so we’re not chasing down clients and instead, they come to us? Ian Altman, CEO for Grow My Revenue, a Forbes contributor and a Bestselling Author is going to teach us this amazing lesson for […]
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5/18/2015 • 16 minutes, 20 seconds
MBA260 Q&A Weekends: Is it really possible to build and run a business while traveling long term?
A lot of people like to start online businesses so they can travel the world or so they can be location independent. But is that really possible? Building and running a business while traveling long term? Hear my personal opinion in this episode of the $100 MBA Show! Press Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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5/17/2015 • 12 minutes, 12 seconds
MBA259 Q&A Weekends: I need to buy a new computer for under $1500 for my business. What do you suggest?
A computer is an entrepreneur’s necessity. Today’s question is about what option is best with a budget of under $1500. What’s my recommendation? Click play and find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Justworks – takes care of benefits, payments, and compliance paperwork for […]
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5/16/2015 • 11 minutes, 1 second
MBA258 Four Things to Avoid When Dealing with Customers Plus Free Ride Friday!
Without your customers, you have no business. So you have to make sure that you treat them right. But sometimes, you’ll have to face difficult customers. In today’s episode of The $100 MBA Show, we’re going to go through 4 things to avoid when dealing with customers in detail and how they apply to your […]
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5/15/2015 • 13 minutes, 46 seconds
MBA257 Should You Have a Mentor?
In business and in life, it’s often talked about that one should have a mentor. But I actually don’t think you should have a mentor. Want to know why? Tune in today on The $100 MBA Show to find out my take on this topic. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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5/14/2015 • 12 minutes, 3 seconds
MBA256 Can You Grow Too Fast?
Growing a business too fast might seem very appealing. It also happens more often than you might think. But in this episode, we will tell you why growing too quickly can have some serious drawbacks. Get ready to learn today on The $100 MBA Show! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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5/13/2015 • 9 minutes, 8 seconds
MBA255 Watch Your Back! You Can’t Trust These People.
It’s just a fact of life that you can’t trust everyone. There are some people that won’t always have your best interest in mind. You need to know how to identify these people and how to stay away from them. Click play to find out how. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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5/12/2015 • 12 minutes, 21 seconds
MBA254 Must Read: First, Break All the Rules by Marcus Buckingham
How do the world’s greatest managers nail it at being incredible at what they do? Do you wonder why their employees seem happy and satisfied working for them? How can you achieve this? This must read episode can help you answer these questions intensively. Learn why you must read this book here on The $100 MBA […]
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5/11/2015 • 14 minutes, 15 seconds
MBA253 Q&A Weekends: You’ve had physical and online businesses. Which one do you prefer and why?
If you’re an aspiring entrepreneur and haven’t actually started your own business yet, deciding whether to put up a physical or online business is what may have been holding you back. Well today on The $100 MBA Show, you’re going to hear something that’s based on experience to answer which kind of business we prefer. So […]
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5/10/2015 • 13 minutes, 1 second
MBA252 Q&A Weekends: How has your rise impacted your older friendships/relationships?
Sometimes, growth and success can result in you losing touch with old friends/relationships. You may even get people feeling resentment or jealousy if you’re successful at what you do. This is often out of your control. Today, Omar will be sharing some of the things he learned, a personal story about this and how you […]
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5/9/2015 • 13 minutes, 8 seconds
MBA251 How to Not Become Something You’re Not Plus Free Ride Friday!
As an entrepreneur, whether your business is online or offline, often we strive very hard to grow our business and not noticing that we’re growing very quickly. And with that, our personality changes and we are often unaware of who we’re becoming. How do we make sure that we don’t become something we are not? […]
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5/8/2015 • 14 minutes, 8 seconds
MBA250 Can You Hustle Too Hard?
When we say hustle, it means working hard. And when we say working hard, it also means sacrifices. Hard work is very important especially in your business. But is too much hard work okay for us? What can we do about it? Let’s find out if we can hustle too hard in today’s episode of […]
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5/7/2015 • 11 minutes, 11 seconds
MBA249 Are You a Great #2?
How do you know if you’re not good at being a leader? What if you are not meant to lead but still want to a great role-player in your business? What are the signs of being a great number 2? Know if you’re a great number 2 in today’s episode of The $100 MBA Show! SUBSCRIBE […]
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5/6/2015 • 11 minutes, 47 seconds
MBA248 What makes a great CEO?
What do CEOs like Steve Jobs, Oprah Winfrey and Mark Zuckerberg have in common? What qualities do they have that make them exceptional? Today’s lesson is about learning the values and skills great CEOs have and recognize them in yourself or in another person. Let’s go! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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5/5/2015 • 11 minutes, 50 seconds
MBA247 Guest Teacher: Jason Zook – How to Get Sponsorships for Anything
Today’s guest teacher is a very talented and creative guy who’s going to teach you in a very practical way how you can get sponsorships for ANYTHING. There’s no magic bullet here, only tried and true ways that Jason has proven worked for him and they can work for you too if you take action […]
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5/4/2015 • 13 minutes, 55 seconds
MBA246 Q&A Weekends: How do I set my personal coaching rates? I’m just getting started.
It’s time for Q&A Weekends and today’s question is about setting rates when you’re just getting started. What are the things to consider when setting how much you charge clients? Pricing questions are always tricky but we’ll help you set up and decide your personal coaching rates by tuning in! Click play! SUBSCRIBE ON APPLE […]
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5/3/2015 • 9 minutes, 15 seconds
MBA245 Q&A Weekends: I can’t get myself to focus and get things done. How do I motivate myself to get going?
Do you have a project or something to do but you can’t get it done because of a lack of motivation? Today’s the day for Q&A Weekends episode and we’re going to talk about this issue. How do we get pumped-up? How do we finish what we have started? Let’s hear it! SUBSCRIBE ON APPLE […]
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5/2/2015 • 10 minutes, 1 second
MBA244 Three Lessons You Can Learn From Success Plus Free Ride Friday!
We often hear, “learn from failure,” and so most of us don’t pay attention to the lessons that we can get from our successes. In this episode of The $100 MBA Show, we’ll share 3 lessons you can learn from a win. Also, we’ll be announcing this week’s winner of Free Ride Friday where they […]
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5/1/2015 • 12 minutes
MBA243 How to Make Time For Professional Development
Constant professional development is very important. If you don’t make time for it, you won’t get to learn new ideas and knowledge to improve your skills professionally. But the question is, how do you make time for it? How do we squeeze it in our schedule? Learn from today’s episode of The $100 MBA Show, […]
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4/30/2015 • 11 minutes, 30 seconds
MBA242 How to Crush Your Fear of Missing Out
Today’s episode is about your fear of missing out (FOMO) and how to crush it. What causes this fear of missing out? How does it affect us? And how do we get out of this feeling? Let’s all tune in to The $100 MBA Show! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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4/29/2015 • 8 minutes, 30 seconds
MBA241 Traditional Book Publishing VS Self-Publishing. Which One is Best?
You might be thinking about writing a book but you’re not sure which is the best route to take; traditional or self-publishing? What are the advantages and disadvantages of each? This is an important decision and you want to make sure that you make the best choice for you. Listen to learn which route is […]
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4/28/2015 • 14 minutes, 55 seconds
MBA240 Must Read: The 4-Hour Work Week by Tim Ferriss
Today’s the day for a brand new MUST READ episode and we’re going to feature an amazing and fun to read book by Tim Ferriss: The 4-Hour Work Week. The title itself is very interesting and many have found this book very influential. Entrepreneurs and even 9-5 workers can definitely take something out from this […]
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4/27/2015 • 12 minutes, 50 seconds
MBA239 Q&A Weekends: Do I need to show a picture of myself on my business website or can I be anonymous?
It’s Q&A Weekends and we’re answering this question for today. Do I need a picture of myself on my business website or can I be anonymous? This is actually not an uncommon question especially for someone who values privacy. Most of the time we want to be private but with the ever changing business world, […]
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4/26/2015 • 9 minutes, 5 seconds
MBA238 Q&A Weekends: I need to buy hosting. Do I get a shared hosting plan? A VPS? A Dedicated Server?
Today, almost every business has a website. So you might have wondered what’s the perfect website hosting plan? Since every website and its needs are different. That’s exactly what we’re going to talk about in today’s episode. Know the answer by clicking play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating […]
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4/25/2015 • 10 minutes, 4 seconds
MBA237 Integrating Social Media with Your Site Plus Free Ride Friday!
Where does your business take place? Is it on your website or through social media? How exactly do we integrate social media with our website to drive traffic and potentially make our business grow? Today’s topic is all about your website and social media and how to effectively integrate the two. This is our take […]
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4/24/2015 • 9 minutes, 11 seconds
MBA236 How Important Are Images to Your Business?
A picture is worth a thousand words. That’s why we like images. We use them in many ways: in social media, blogging, on our websites and in our business. Today, we’re going to talk about the importance of images and how it helps our business. The $100 MBA Show starts now. SUBSCRIBE ON APPLE PODCASTS […]
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4/23/2015 • 9 minutes, 40 seconds
MBA235 How Important Is Your Site Design?
Your website is a huge part of the existence of your online business. But some entrepreneurs tend to just create it without actually giving enough attention to their site design. Remember that your website design will affect how trustworthy you appear to your customers. But the question is, why? And how important is your site design? […]
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4/22/2015 • 10 minutes, 30 seconds
MBA234 How to Manage Your Calendar
Are you the kind of person who sucks at time management? Does your calendar help you manage your daily life schedule or are you having trouble keeping up with it? Learn how to efficiently manage your calendar in today’s episode. Get helpful strategies and tips to effectively make your calendar work for you. Click play […]
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4/21/2015 • 12 minutes, 20 seconds
MBA233 Guest Teacher: Dorie Clark- Finding Your Breakthrough Idea
We got an amazing episode for you today with guest teacher, Dorie Clark. Dorie, author of the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, will teach you some excellent ways in which you can find your breakthrough idea. She’s a great teacher and her lesson will have you taking […]
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4/20/2015 • 16 minutes, 30 seconds
MBA232 Q&A Weekends: I hate to write. Do I HAVE TO start a blog for my online business?
Every online entrepreneur knows that blogging is one of the most effective ways to get your business up and running. When done right, it can drive traffic to your website, increase sales and establish your business as an authority in the industry. But what if you hate to write? Or blogging is something you don’t […]
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4/19/2015 • 10 minutes, 15 seconds
MBA231 Q&A Weekends: Is there a wrong time to start on online business? A best time?
Some aspiring entrepreneurs may have asked this question: Is there a wrong time to start an online business? Is there a best time? In today’s Q&A Weekends episode, we’re going to talk about when’s that perfect time to start a business or is there really a perfect time? Click the play button to find out! […]
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4/18/2015 • 8 minutes, 30 seconds
MBA230 How to Deal With Politics in Business Plus Free Ride Friday!
Sometimes in business, we have to deal with politics. Whether it’s with a peer or a competitor, you need to deal with the situation properly. Luckily you have The $100 MBA Show to help you! This episode will help you know how to navigate through uncomfortable and unfamiliar waters. Press play and get into it! […]
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4/17/2015 • 14 minutes, 4 seconds
MBA229 How to Innovate in Your Business
Innovation is so important in business. What are your strategies for growing your business? Do you stick to what you believe that has been working currently and in the past? Or do you find ways to keep it fresh, alive and interesting? One big reason so many businesses stagnate or even flat line is because […]
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4/16/2015 • 10 minutes, 46 seconds
MBA228 How to Delegate When Your Business Grows
In today’s episode, Omar talks about his recent experience with this and shares some things you can do to make sure you delegate properly as your business grows. It’s never too early to think about doing this. It’s going to make your life easier but you have to do it right….Get started now by clicking […]
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4/15/2015 • 12 minutes, 1 second
MBA227 Knowing When To Quit
Sometimes things don’t work out in business. How long should you stick it out for? How do you make sure you’re using your time, money and resources towards something that will give you some success? Find out all the answers on today’s episode, click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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4/14/2015 • 11 minutes, 50 seconds
MBA226 Guest Teacher: Chris Brogan- Blog Like a Boss in Under an Hour a Day
Today we have the distinct pleasure of a lesson by the best name in blogging, Chris Brogan. In this guest lesson, Chris shares his expertise on the topic and gives us the details on his 7-point framework on blogging. You can’t miss this episode, it’s jam packed with valuable information to get you writing better […]
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4/13/2015 • 15 minutes, 52 seconds
MBA225 Q&A Weekends: Why doesn’t The $100 MBA publish income reports to inspire others?
A question we’ve been waiting for! Omar answers and explains why The $100 MBA decided not to publish income reports. Many in our space do it. Why don’t we do it too to inspire others? Learn why in today’s episode. Go on and click play. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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4/12/2015 • 8 minutes, 40 seconds
MBA224 Q&A Weekends: Is it a good idea to take a break from entrepreneurship to deal with life?
On today’s Q&A episode, Steven asks, should one take a break from their business to deal with life? Omar gives an honest answer on this very sincere question. Find out if this is a good idea or not now. Click play. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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4/11/2015 • 9 minutes
MBA223 How to Create Procedures for Your Team Plus Free Ride Friday!
Having procedures in place is so important, especially when you’re getting started. Whether you’re a team of 1 or 100, you need to have these in place. Procedures allow you to work more efficiently and when your team grows it’s easier to delegate when the time comes. Start now by clicking play! SUBSCRIBE ON APPLE […]
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4/10/2015 • 14 minutes, 40 seconds
MBA222 How to Shape Your Customer Service Culture
Customer service is so very important to your business. No matter what you sell, every business has an aspect of customer service. You always want a satisfied customer because a satisfied customer is a repeat customer. Whether it’s on the phone, by email or on twitter, there’s a certain tone you want to create and […]
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4/9/2015 • 10 minutes, 4 seconds
MBA221 How to Build a Business That Pays the Bills PT2
Part 2 of this 2-part lesson goes deeper and delves into the details to give you the honest truth on how to do what you want for a living and be your own boss! Listen and learn with part 2, click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & […]
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4/8/2015 • 12 minutes, 41 seconds
MBA220 How to Build a Business That Pays the Bills PT1
Part 1 of this 2 part lesson begins the discussion on how you can make enough money with your business to live comfortably. How long will it take? Find out and get started now by listening to part 1, click play! > SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & […]
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4/7/2015 • 11 minutes, 41 seconds
MBA219 Guest Teacher: Jia Jiang – How to Kick Your Fear of Rejection in the Face
Today we have a great guest teacher, it is Jia Jiang. He shares with us just how he learned to overcome rejection and how you can too. Don’t let rejection hold you back, click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Rerun- Subscription and membership billing […]
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4/6/2015 • 16 minutes, 59 seconds
MBA218 Q&A Weekends: I want to sell a physical product. What is my first step?
It’s another great question asked, Anne wants to know what the first step of selling a physical product is. Good for Anne, getting started is a big step! Omar gives you the answer to this question and more. Click play to get started yourself! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]
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4/5/2015 • 10 minutes, 55 seconds
MBA217 Q&A Weekends: I started writing a blog, what are the next steps in growing my audience?
On today’s Q&A episode, Naomi asks what the next steps are to growing her audience after starting a blog. Omar answers this question in detail and helps you all find the way on your content journey. This is some great knowledge here, click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]
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4/4/2015 • 10 minutes, 59 seconds
MBA216 Five Flaws Every Entrepreneur Must Avoid Plus Free Ride Friday!
On today’s episode we get into some of the common flaws that can be the downfall of any entrepreneur. You need to avoid these at all costs! These five flaws can cause the demise of your business. Omar gives you dos as well as the don’ts here. Do click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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4/3/2015 • 12 minutes, 1 second
MBA215 How To Be a Guest on a Podcast
Appearing on a podcast is a great way to get exposure. In today’s episode we get into the formula on how to do it right. From the research, to how you should approach the host, to what to do during the podcast, as well as after. Click play and go into it with confidence! SUBSCRIBE […]
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4/2/2015 • 13 minutes
MBA214 What to Consider When Selling Physical Products
Before you consider selling physical products you need to be aware of a few key things. Omar shares some insights from his personal experience on the subject in today’s episode. If you sell or are thinking of selling physical products, this podcast is a can’t miss. Click play to gain some knowledge! SUBSCRIBE ON APPLE […]
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4/1/2015 • 12 minutes, 17 seconds
MBA213 Three Tasks You Should Always Do Everyday
On today’s episode Omar gives you three tasks that you need to do on a consistent basis. These really affect the growth and success of your business. Tried and true tasks that make a difference. Click play and get started! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s […]
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3/31/2015 • 11 minutes, 51 seconds
MBA212 Guest Teacher: Chris Lavigne – Shooting Your First Video With Equipment You Already Have
Today we have a fab guest lesson with Chris Lavigne from Wistia. It’s a jam packed episode with lots of valuable information. Chris explains how you don’t need special or super expensive equipment to shoot a great video. He goes into scripting, shooting, lighting and editing your video with what you already have. Don’t miss […]
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3/30/2015 • 15 minutes, 13 seconds
MBA211 Q&A Weekends: Who’s work do you follow online? What work do you find inspiring?
On today’s Q&A episode, Kelly wants to know who we follow online. We share whose work we enjoy and who we find inspiring for our own business. It’s the cream of the crop. Click play for some great recommendations. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Rerun- Subscription […]
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3/29/2015 • 12 minutes, 40 seconds
MBA210 Q&A Weekends: Can I start a podcast with 4-5 people? Is that even possible?
Josh asks if it’s even possible to start a podcast with a handful of people. Today’s Q&A looks into the steps you should take to start creating content. Find out how to use each of your strengths to create a great podcast team. Click play to get into it!   Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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3/28/2015 • 10 minutes
MBA209 How to Share Your Work Without Beating on Your Chest Plus Free Ride Friday!
How do you share the things you create without it seeming that you’re showing off? No one wants to look arrogant. Learn how to phrase things on social media so people know your content can help them and it’s not just about you. Let’s get to it, click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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3/27/2015 • 10 minutes, 33 seconds
MBA208 Does Your Look Matter in Business?
Does your appearance have an effect on the success of your business? How should you dress for business events? Should you stick to being yourself at all costs? Find out if and how much your look matters in business, click play. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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3/26/2015 • 9 minutes, 16 seconds
MBA207 How to Plan for The Future of Your Business Part 2
This is the second part to our 2-part lesson where we cover more on growing your business the way you want it to look like in the future. Click play and get more of the good stuff! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Nadex – Now […]
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3/25/2015 • 10 minutes, 30 seconds
MBA206 How to Plan for The Future of Your Business Part 1
We all want immediate success, but we often don’t take the time to plan the long term vision of what our business should look like in the future. This is critical to growth. This 2-part lesson covers a lot so click play now to learn how to make that vision a reality. SUBSCRIBE ON APPLE […]
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3/24/2015 • 14 minutes, 45 seconds
MBA205 Guest Teacher: Jeff Goins- How Failure Can Lead to Success
On today’s episode, guest speaker, Jeff Goins, the author of “The Art Of Work” shares with us how successful people succeed because of their failures, and not in spite of them. What’s the small move that’s the secret to taking a failure and turning it into a success? Challenge your thinking and click play! SUBSCRIBE […]
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3/23/2015 • 17 minutes, 4 seconds
MBA204 Q&A Weekends: I don’t have an idea can I still get started with my business?
Can you become an entrepreneur even if you don’t have an idea yet? It’s our Q&A this episode. Find out if it’s possible and if so, how? Think outside the box when it comes to building a business, click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s […]
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3/22/2015 • 10 minutes, 59 seconds
MBA203 Q&A Weekends: What are the benefits of a case study and how do I write an effective one for my business?
On today’s Q&A episode we’re going to give you some reasons why case studies can be very beneficial to your business. We will also get into what types of case studies you can present to really show authority in what you do. Click play to find out how you can concisely show them what you’re […]
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3/21/2015 • 11 minutes, 18 seconds
MBA202 How to Use YouTube To Rank on Google Plus Free Ride Friday!
Today we will explain how and why great quality content on YouTube translates into a great ranking on Google. Often times people click on videos in their search results to get a quick answer. Click play to see how to make sure your videos get on that all important page one.   Stitcher | SoundCloud | Podcast Feed | How To […]
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3/20/2015 • 13 minutes
MBA201 How to Repurpose Your Videos
So you’ve made a great video. How can you use that video to create more content in a new way? We’ve got some great ideas to help you repurpose your videos. Click play to get started! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Nadex – now you […]
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3/19/2015 • 11 minutes, 53 seconds
MBA200 How Does Google Rankings Work?
How do you rank on Google? How does one rank higher? How does it even work? We answer these questions and more on today’s episode. Click play and be in the know! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Nadex – now you have an intuitive way […]
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3/18/2015 • 14 minutes, 15 seconds
MBA199 How to Guarantee More Traffic to Your Website
We all want to drive traffic to our website. Today you’ll learn the way to do it, guaranteed. Whether your business is online or brick and mortar, if you have an online presence, this will get more eyeballs on what you are doing. Click play to get great tips and advice on getting more traffic. […]
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3/17/2015 • 12 minutes, 30 seconds
MBA198 Must Read: Scrum by Jeff Sutherland
In today’s Must Read episode, we feature Scrum by Jeff Sutherland. Learn why the Scrum technique has been adopted by many large tech companies and how it can help you run projects with a group of people. It also offers insights on how to be more productive. Click play and you’re on your way. SUBSCRIBE […]
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3/16/2015 • 11 minutes, 2 seconds
MBA197 Q&A Weekends: How often should I email my subscribers?
You want to keep in touch with your subscribers on a regular basis, but how do you make sure you’re not bombarding them with too many emails? What’s the minimum and what’s the maximum you should email them? In today’s episode we’ll discuss how frequent your emails should be. Click play to learn all about […]
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3/15/2015 • 11 minutes, 51 seconds
MBA196 Q&A Weekends: What’s the best option for recording interviews over Skype?
If you want to record an interview over Skype, we have some great recommendations for you. Whether you’re on a Mac or a PC, we have tips on the tech you need to offer your audience a crisp, clear and professional product. Click play to hear the answer to this great question. SUBSCRIBE ON APPLE […]
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3/14/2015 • 10 minutes, 54 seconds
MBA195 How to Keep Your Nerves in Check Plus Free Ride Friday!
Running a business can be nerve wracking. Networking and public speaking can sometimes have you sweating bullets. Today we talk about tactics to keep nerves at bay. With this advice, nervousness won’t even phase you and you can have no regrets about what you would’ve, could’ve, or should’ve said or done. Also, listen to find […]
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3/13/2015 • 12 minutes, 11 seconds
MBA194 How to Deal with Overwhelm in Your Business
Often you have a lot to do in a short amount of time, so it’s completely normal to feel overwhelmed. How do you move forward with your business despite feeling inundated with all the tasks you need to complete? On today’s episode we give you the steps to take to get through it. Click play […]
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3/12/2015 • 12 minutes, 30 seconds
MBA193 Working While Sick
Let’s face it, working when you’re not feeling well really stinks. But what if you can’t take the time off to rest? Here we give some great tips on how to get the job done, when the pressure’s on, even if you’re under the weather. Click play today so the next time you’re sick, you’ve […]
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3/11/2015 • 13 minutes, 6 seconds
MBA192 How to Be Confident Without Being a Jerk
In business, and in life for that matter, you have to be sure of yourself and what you’re doing. That means confidence, but nobody likes a jerk. Strike the delicate balance between believing in yourself and being arrogant. Click play for strategies, examples and more! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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3/10/2015 • 12 minutes
MBA191 Guest Teacher: Nathalie Lussier- How to Sell Out Your 1st Live Event
Having your first live event is a new and exciting challenge. But what can you do to get people not only excited about your event, but get off that fence and say YES? Guest teacher, Nathalie Lussier gives some great tips on how to pull off your first live event successfully. Hint: Sell the experience, […]
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3/9/2015 • 16 minutes, 50 seconds
MBA190 Q&A Weekends: How do I say no to a client that I love but is too cheap?
Saying no to clients you respect and love because of a lack of budget is never easy, but it needs to be done. In today’s Q&A Weekend episode we answer the question how to say no to a client you can’t take on because they simply can’t afford you any longer. Press play and get […]
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3/8/2015 • 12 minutes
MBA189 Q&A Weekends: What would you do if someone gave you 1 billion dollars?
Today on Q&A Weekends Karol asks, “If someone gave you 1 billion dollars, how would you invest it in your business?” Omar gives it to her straight and shares where he thinks the dollars would be best spent. Press play and find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating […]
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3/7/2015 • 9 minutes, 20 seconds
MBA188 How to Handle Chargebacks, Not Refunds. Plus Free Ride Friday!
When you are accepting payment online, chargebacks can be a problem. A chargeback is when a customer contacts their bank to refute a charge from your business. At times it’s intentional, and at other times unintentional. Either way, chargebacks are bad news for you and your payment processor. Today you will learn how you can […]
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3/6/2015 • 12 minutes, 24 seconds
MBA187 Creating The Perfect Business Card
Business cards are still a part of everyday business but how do you create one that is effective? Your card is often your brand’s first chance to make an impression on others. How do make sure your card is memorable long enough for others to contact you? Press play and create a killer business card! SUBSCRIBE […]
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3/5/2015 • 10 minutes
MBA186 How to Price a New Product
You’re ready to launch your new product but how do you price it? What if you price it too high? Too low? In today’s lesson you will learn how to approach pricing when launching so you’re not leaving money on the table and not scaring off potential clients.  Press play and find out! Stitcher | SoundCloud | Podcast Feed | How To […]
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3/4/2015 • 10 minutes, 31 seconds
MBA185 Does Cold Emailing Work?
You might want to get to know someone you admire in your industry. You may want to work with them or guest on their platform. But you just don’t know if you should cold email them. How do create a context and approach someone that really doesn’t know you at all. We get into it […]
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3/3/2015 • 11 minutes
MBA184 Must Read: Good to Great by Jim Collins
In today’s Must Read episode we discuss why you really should read Good to Great by Jim Collins. This book has become a modern classic in business management theory for good reason. Find what makes it so good and how it can really influence you as a business builder. It sure had an impact on […]
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3/2/2015 • 11 minutes, 20 seconds
MBA183 Q&A Weekends: If I price my product as a one-time fee, what’s next?
On today’s Q&A Weekend episode we answer a question about one-time fee pricing. What’s the logic behind it? Are you leaving money on the table? Press play and find out. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Nadex – now you have an intuitive way to trade the financial […]
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3/1/2015 • 9 minutes, 59 seconds
MBA182 Q&A Weekends: How do I meet new people in a new place?
As an entrepreneur you are going to want to to meet a ton of interesting people. Today we answer a valuable question from a listener by discussing ways to establish meaningful human connections in a new setting. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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2/28/2015 • 9 minutes, 59 seconds
MBA181 How to be Social on Social Media Plus Free Ride Friday!
Some of us don’t really take full advantage of the benefits that social media provides. Today we discuss how you can use social media to build lasting relationships with your target audience and the people in your sphere. Hit the play button today! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating […]
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2/27/2015 • 12 minutes, 11 seconds
MBA180 How to Sell Through Content Marketing
Content marketing is when you use great valuable content to build trust among your target audience. Today we discuss how content marketing is one the best sales tools you can ever use. I’m sure you’re intrigued to know more, so don’t delay pressing that play button any further! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To […]
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2/26/2015 • 13 minutes, 7 seconds
MBA179 How to Stand Out in a Crowded Market
Knowing how to make your business stand out from the rest of the competition is a highly necessary skill to have. Tune in to today’s episode to learn how your business can rise above the rest. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Nadex […]
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2/25/2015 • 13 minutes, 47 seconds
MBA178 Creating an Effective Workspace
The space we use when building and running our business has a great affect on our success. In today’s episode, you will learn how to make sure your workspace is productive and conducive to doing great work. Press play and let’s make it happen! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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2/24/2015 • 12 minutes, 11 seconds
MBA177 Guest Teacher: Grant Baldwin- How to Get Paid as a Public Speaker
We are so grateful and privileged to have acclaimed public speaker and dear friend Grant Baldwin on The $100 MBA Show. Today he teaches how you can get paid for your speaking engagements. Don’t miss out on Grant’s very engaging discussion! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: […]
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2/23/2015 • 17 minutes, 30 seconds
MBA176 Q&A Weekends: Should I Outsource My Podcast Editing?
Podcast editing is not a walk in the park, so it’s not surprising if you are considering other people to do it for you. But how will you know if it’s really right to outsource the editing of your podcast? Today we answer another interesting question from a listener. Tune in! SUBSCRIBE ON APPLE PODCASTS […]
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2/22/2015 • 8 minutes, 52 seconds
MBA175 Q&A Weekends: When is The Best Time to Launch a Product?
Launching a product can become one of the best moments of your life, so you want to make sure that you do it at the right time. Today’s episode will help you introduce your product to the world at the right moment. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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2/21/2015 • 8 minutes, 21 seconds
MBA174 How to Be a Pro with Email Part 2 Plus Free Ride Friday!
Dealing with emails does not have to be such a chore. Learn from today’s episode how you can be better in handling your personal and business emails. Today’s the 2nd and last part of this lesson, so press play and dig in! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & […]
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2/20/2015 • 11 minutes, 25 seconds
MBA173 How to Be a Pro with Email Part 1
Dealing with emails doesn’t have to be such a chore. Learn from today’s episode how you can better handle your personal and business emails like a pro! Today is the 1st part of this lesson, so press play and dig in. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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2/19/2015 • 13 minutes
MBA172 4 Easy Ways to Discover Your Next Product Idea
The problem in finding out what your audience really needs and how to build a product around it is that people don’t generally tell you what they need. So what do you do now? Press play to know 4 ways that will help you discover your next product idea in an innovative way. SUBSCRIBE ON […]
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2/18/2015 • 12 minutes, 13 seconds
MBA171 3 Things You Can Do Right Now to Be a Better Entrepreneur
The fact is we can never settle as entrepreneurs. We always aspire for better things and greater achievements. Tune in to today’s episode so you will know how you can be better in being a leader of your business. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: […]
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2/17/2015 • 13 minutes, 31 seconds
MBA170 Must Read: Think and Grow Rich by Napoleon Hill
We start this week off by featuring a much loved classic business book- Think and Grow Rich by Napoleon Hill. Find out from today’s episode how this book influenced thousands of entrepreneurs and how you can apply its powerful insights to your personal and business growth. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS […]
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2/16/2015 • 10 minutes, 21 seconds
MBA169 Q&A Weekends: Working on an informational product. Where does education fall short?
Today we answer a listener’s question that is close to our heart. What makes an ineffective informational product? And how can you develop one that your target audience will truly benefit from? Tune in to join today’s discussion! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: Future […]
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2/15/2015 • 11 minutes, 1 second
MBA168 Q&A Weekends: How do you approach new clients?
Getting new clients is essential to grow your business. But how do you introduce your business to them? In today’s episode we share some valuable insights on dealing with new people who have yet to know you and what value you can offer. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]
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2/14/2015 • 11 minutes, 15 seconds
MBA167 Is Working From Home Always a Good Idea? Plus Free Ride Friday
Imagine the comfort of being able to work from your home. No rush to get out of bed, no need to face the daily traffic, and you can even hang in those PJs a little longer. But is working from home always a great thing? We discuss some of the things you need to consider […]
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2/13/2015 • 10 minutes, 21 seconds
MBA166 Should You Join a Mastermind Group?
Mastermind groups provide a chance for like-minded people to exchange knowledge and skills. But are these groups for you? What are the pros and cons of joining one? Tune in today to find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: Nadex – see how far […]
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2/12/2015 • 10 minutes, 41 seconds
MBA165 How to Take Breaks When Hustling
When was the last time you took a break from working? Today’s episode will teach you how to pause and give your body its much needed rest. Take a break and press play! Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Nadex – see how your $100 can go far. Open […]
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2/11/2015 • 14 minutes, 55 seconds
MBA164 Creating a Content Production Schedule
Having a content production schedule is essential to make sure that you are pumping out consistently valuable and timely content. Press that play button today so you will know how to create a content production schedule that will help build your business. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & […]
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2/10/2015 • 14 minutes, 51 seconds
MBA163 Guest Teacher: Amy Mead- Heroic Public Speaking Part 2
Speaking in public can be nerve-wracking and it definitely takes a lot of time and effort to get better at it. Today we are so privileged to have top-ranked public speaking coach Amy Mead as our guest teacher in today’s episode- Heroic Public Speaking Part 2. Tune in today to find out how you can […]
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2/9/2015 • 14 minutes, 31 seconds
MBA162 Q&A Weekend: Do you have a morning ritual to start your day to get you focused?
We do welcome a new working day by doing certain activities that get us in the zone. Click the play button now to know if our morning ritual has any similarity with yours!. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Show Links: Nadex – binary options offer an […]
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2/8/2015 • 7 minutes
MBA161 Q&A Weekend: What would you do differently if you started all over again as an entrepreneur?
There are definitely things that we wish we could have done differently when we were just starting out as entrepreneurs. Press that play button today to find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: Nadex – it’s time to get started on binary trading! Open […]
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2/7/2015 • 8 minutes, 1 second
MBA160 What it Takes to Have a Viral Video Plus Free Ride Friday!
There’s nothing worse than working hard on creating a video for your business, then releasing it to the world, and it gets completely ignored. To wrap up this week’s episodes on creating videos for your business we look at some effective techniques to getting your videos shared by others. Tune in! SUBSCRIBE ON APPLE PODCASTS […]
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2/6/2015 • 13 minutes, 1 second
MBA159 How to Shoot a Professional Video for Your Business Part 2
Professionally made videos can do wonders for your business. We wrap up our 2-part lesson on shooting professional videos by teaching you how to polish your videos before sharing them with your audience. Click the play button now and learn! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Show […]
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2/5/2015 • 11 minutes, 30 seconds
MBA158 How to Shoot a Professional Video for Your Business Part 1
Professionally made videos can do wonders for your business. In the 1st part of this 2-part lesson we will teach you the basics of making professional videos. Click the play button now and learn! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: Squarespace – get your own […]
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2/4/2015 • 14 minutes, 5 seconds
MBA157 YouTube/ Vimeo/ Wistia- How to Choose Your Video Host?
Videos can be powerful tools in communicating the vision of your business. So what video host should you use then? Today we discuss the pros and cons of using the three biggest video hosting platforms: Youtube, Vimeo and Wistia. Don’t miss this episode; press play now! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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2/3/2015 • 14 minutes, 16 seconds
MBA156 Must Read: The Thank You Economy by Gary Vaynerchuk
On today’s Must Read episode we share why you should take a look at Gary Vaynerchuk’s best selling book The Thank You Economy. If you want to be more than just a business and be a brand that actually cares about its customers and audience members, then this is a must read book. Find out […]
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2/2/2015 • 11 minutes, 48 seconds
MBA155 Q&A Weekend: How do I explain to my parents that I’m not a dreamer and that I’m trying to build a business?
Discussing our plans with our parents and other loved ones can be tough. In today’s show we focus on making our loved ones understand our business aspirations. Come join us in today’s show! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: Nadex – trade faster with binary […]
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2/1/2015 • 9 minutes, 30 seconds
MBA154 Q&A Weekend: I’m planning on writing a book about crowd funding through twitter. Any tips?
Crowdfunding through Twitter? Why not? Today we answer a question from a valuable listener who dreams to write a book about Twitter crowdfunding. What questions must be addressed? What guidelines must be observed? Tune in to find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: Freedom […]
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1/31/2015 • 7 minutes, 21 seconds
MBA153 What Conferences You Should Attend in 2015 Plus Free Ride Friday!
Going to conferences is one of the best ways to build your network and make more people aware of what you do. So what conferences should you not miss this year? Press the play button now to find out! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: […]
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1/30/2015 • 12 minutes, 1 second
MBA152 How to Bounce Back From Failure
Failures are inevitable, but they do not dictate your fate. Today we will discuss how you can move past your failures so you can achieve the success you’re looking for. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: 99designs – enter code […]
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1/29/2015 • 12 minutes, 1 second
MBA151 How to Stay Motivated When You Don’t Feel Successful
Building a business might be exciting, but it does not mean that it will be a walk in the park. There will definitely be times when you will somehow run out of steam! Today’s episode will provide you with actionable insights on how to deal with moments of self-doubt when things are not going your […]
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1/28/2015 • 12 minutes, 2 seconds
MBA150 How to Grow Your Business When Money is Tight
Expanding your business requires financial investment. But how will you achieve this if your budget is tight? Today’s episode will teach you some practical tips on how to deal with this situation. You stand to gain a lot from today’s episode, so go ahead and press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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1/27/2015 • 12 minutes, 17 seconds
MBA149 Guest Teacher: Chris Johnson- How to Deal with Difficult Customers
Today we are so grateful to have Chris Johnson, a dear friend and business veteran, as guest teacher in today’s $100 MBA Show episode. Chris uses his years of solid experience as an entrepreneur in giving you fresh insights on how to deal with customers that just know how to push your buttons. Let’s get […]
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1/26/2015 • 13 minutes, 28 seconds
MBA148 Q&A Weekend: I only have $1,000 to start my online business. What do I spend it on?
So you only have limited money, but you still want to start your online business. Where do you even begin? Where should you invest your hard-earned money? In today’s episode we answer another question from a listener who asked how far her $1000 can go in launching her online business. Tune in today! SUBSCRIBE ON […]
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1/25/2015 • 7 minutes, 1 second
MBA147 Q&A Weekend: Want to start an online business but hate technology. Should I find a techie partner?
Want to launch an online business but you’re not that much of a techie? In today’s Q&A Weekend episode we answer a listener’s question on whether or not finding a techie business partner instead is worth doing to launch an online business. Start your weekend right by pressing that play button now! SUBSCRIBE ON APPLE […]
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1/24/2015 • 5 minutes, 13 seconds
MBA146 When is Giving Up The Right Thing to Do? Plus Free Ride Friday!
Sometimes things don’t work out in business and you just have to let them go. This could be a marketing campaign, a product or even an entire business. Sometimes quitting is your best option. But does this mean quitting on being an entrepreneur? Find out in today’s episode. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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1/23/2015 • 11 minutes, 30 seconds
MBA145 Why It’s Safer to Be Risky with Marketing
Marketing has changed a lot over the years. It can get very crowded and difficult to be heard with all the noise. In today’s episode you will learn how taking risks with your marketing can really pay off. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating […]
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1/22/2015 • 10 minutes, 28 seconds
MBA144 How to Self-Promote Without Looking Like an Arrogant Fool
Self promotion can be really tricky. You don’t want to sound arrogant. In today’s episode you will learn how to focus your self-promotion efforts to talk about what you offer rather than what you are. Let’s get into it. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsor: […]
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1/21/2015 • 7 minutes, 30 seconds
MBA143 Why You Need To Take Stand In Your Business
Successful businesses are owned by people who have firm beliefs and convictions. If you don’t take a stand, who will? Today we will talk about the importance of taking a stand in your business and how it can impact your brand. Make sure you benefit from today’s discussion, so go ahead and dig in! SUBSCRIBE ON APPLE […]
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1/20/2015 • 9 minutes, 44 seconds
MBA142 Must Read: Everything I Know by Paul Jarvis
It’s another Must Read episode here at The $100 MBA Show! Today we feature a brilliant book by Paul Jarvis, a web designer, author, entrepreneur and awesome friend. Paul’s book, Everything I Know, is packed with powerful insights that will help you transform your ideas. We will delve deeper into this book in today’s episode and […]
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1/19/2015 • 9 minutes, 15 seconds
MBA141 Q&A Weekends: How often do you set goals for your business?
Almost all entrepreneurs out there have goals or ambitions for their businesses. But how important is setting goals for our respective business ventures and how often must we do this? In today’s $100 MBA Show episode we entertain a listener’s question by talking about this very timely topic. It’s time to learn new insights, so […]
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1/18/2015 • 8 minutes, 31 seconds
MBA140 Q&A Weekends: What are some great examples of freemium optins?
Providing Freemium optins to your new email subscribers is one of the most effective ways to encourage customer loyalty. Today we answer a listener’s question by talking about some awesome Freemium optin examples that can give you ideas for your own business. Make sure you join today’s discussion by pressing play! SUBSCRIBE ON APPLE PODCASTS […]
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1/17/2015 • 9 minutes, 12 seconds
MBA139 How Webinars Can Grow Your Audience Plus Free Ride Friday!
On today’s episode we talk about how webinars can grow your audience in a huge way. Omar shares his advise on how best to maximize every webinar you do to increase your opt-in rates and grow your email subscribers list. Also Omar shares a project that he and Nicole have been working over the past year […]
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1/16/2015 • 10 minutes, 1 second
MBA138 How to Know When to Sell to Your Audience
Sales is and will always be an important aspect of your business. But how will you know the right time when you should sell a particular product or service to a customer? Today we talk about this relevant topic on doing sales work at the right time with the right people. Join the discussion today […]
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1/15/2015 • 10 minutes, 21 seconds
MBA137 How to Grow a Stronger Relationship with Your Subscribers
We have always emphasized the importance of building relationships here at the $100 MBA. After all, your customers are human beings and not just mere patrons of your business. In today’s episode we share some tips on how you can build stronger relationships with your subscribers to ensure that they will be by your side […]
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1/14/2015 • 10 minutes, 30 seconds
MBA136 4 Ways to Grow Your Audience Right Now
Every entrepreneur aspires to see their business grow. And we all know that without your audience, your business is nothing. Today we discuss how you can expand your pool of target audience , which is the very same people who will support and help your business grow. Let’s not delay this any further — let’s get […]
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1/13/2015 • 10 minutes, 2 seconds
MBA135 Guest Teacher: Noah Kagan- How to Double Your Email List
Reaching out to your customers via email is one of the most effective ways to grow your business. But how can you expand your list of email subscribers? And even if you know how, are you sure that you are doing it properly? Today you stand a chance to benefit from the wisdom of Noah […]
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1/12/2015 • 14 minutes, 4 seconds
MBA134 Q&A Weekends: I’m launching a new online business. Should I have a sales video?
How necessary are sales videos in promoting your business? In today’s episode we tackle how having a sales video can potentially impact your online business. So whether you are about to launch a new online venture or you already have one, then today’s $100 MBA Q&A Weekends episode is for you. Let’s get down to […]
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1/11/2015 • 7 minutes, 45 seconds
MBA133 Q&A Weekends: Do you recommend using crowdfunding like Kickstarter to validate my business idea?
Not all business ideas are feasible, so it is important to get them validated. Today we discuss if crowd-funding sites like Kickstarter are great in evaluating whether your business idea is a yay or a nay. Don’t get left behind; tune in today by pressing play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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1/10/2015 • 10 minutes, 1 second
MBA132 How to Transition Out of a Job Plus Free Ride Friday!
Tired of your 9-5 job? Don’t worry – you might just get out of that routine someday and become your own boss. But transitioning out of a job will have a serious impact on your life, so you need to make sure that you are prepared for it. If this is a relevant issue to […]
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1/9/2015 • 13 minutes, 31 seconds
MBA131 How to Fire an Employee
Once your business starts growing and you begin managing employees, there might come a point when you have to fire some of them. And you know what, firing people is not always that easy. Today we share some tips on how you can fire people properly. Make sure you join today’s discussion by tuning in […]
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1/8/2015 • 13 minutes, 34 seconds
MBA130 How to Write an Effective Blog Post Part 2
Blogging is another popular means of establishing a connection with your target audience. But with a ton of blogs out there in cyberspace, you need to make sure that your blog is worthy of people’s attention. In today’s $100 MBA Show we discuss how you can write engaging and compelling blog posts that serve your […]
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1/7/2015 • 10 minutes, 19 seconds
MBA129 How to Write an Effective Blog Post Part 1
Blogging is another popular means of establishing a connection with your target audience. But with a ton of blogs out there in the cyberspace, you need to make sure that your blog is worthy of people’s attention. In today’s $100 MBA Show we discuss how you can write engaging and compelling blog posts that serve […]
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1/6/2015 • 10 minutes, 23 seconds
MBA128 Must Reads: I Will Teach You To Be Rich by Ramit Sethi
It’s time to feature another runaway bestselling book that’s worth your time! Today we discuss Ramit Sethi’s highly acclaimed book I Will Teach You To Be Rich. For years this popular bestseller has helped people from all over the world manage their money and guide them to the path towards financial freedom. Tune in to […]
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1/5/2015 • 11 minutes, 5 seconds
MBA127 Q&A Weekend: My restaurant is a year old and is struggling. Great location but my overhead is huge. Any advice?
Achieving business success involves a long and tough journey. Today we provide insights to a valuable listener whose business is currently being tested. Make sure you tune in because we are sure you will also benefit. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review
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1/4/2015 • 8 minutes, 40 seconds
MBA126 Q&A Weekend: How long did it take to build and launch The $100 MBA?
Today we answer yet another awesome question that is very close to our heart. Tune in to today’s first Q&A Weekends $100 MBA Show episode of 2015 as we discuss how long it took us to make The $100 MBA a reality. Start your weekend right by pressing play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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1/3/2015 • 10 minutes
MBA125 YouTube and Your Business Plus Free Ride Friday!
Youtube is the second largest search engine in the world. Are you using it to help promote your business? If you’re interested in using Youtube as a business platform, then today’s $100 MBA Show is for you. Tune in and let us know your thoughts! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Show Links:Give us […]
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1/2/2015 • 11 minutes, 11 seconds
MBA124 How to Use Twitter to Grow Your Audience
Happy New Year everyone! On the first day of 2015 we talk about using Twitter to help your business grow. Twitter is one of the most powerful social networking tools ever created, so you better take advantage of its wide reach to expand your business. Join us in today’s discussion! Press play! SUBSCRIBE ON APPLE […]
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1/1/2015 • 9 minutes, 1 second
MBA123 How to Use Facebook Marketing Part 2
Marketing on social media giant Facebook is one of the most popular and powerful ways to promote your business. But with the intense competition going on out there, how do you make sure that you are doing it right? Today’s episode is the 2nd part of our 2-part lesson on this topic as we share […]
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12/31/2014 • 9 minutes, 42 seconds
MBA122 How to Use Facebook Marketing Part 1
Marketing on social media giant Facebook is one of the most popular and powerful ways to promote your business. But with the intense competition going on out there, how do you make sure that you are doing it right? Today’s episode is the 1st part of our 2-part lesson on this topic as we share […]
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12/30/2014 • 9 minutes, 6 seconds
MBA121 Guest Teacher: Stephen Key – How to License Your Idea
It’s another Guest Teacher episode here at the $100 MBA Show, and today we are so privileged to have accomplished inventor and notable speaker Stephen Key onboard! Stephen is an expert in licensing business ideas, and today he is going to share some valuable tips on how you can turn your ideas into goldmines. You […]
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12/29/2014 • 12 minutes, 17 seconds
MBA120 Q&A Weekends: What other podcasts do you recommend?
If you are a fan of podcasts, then hear us out! Today we talk about some podcasts that we highly recommend for you to listen to. And these podcasts are not only about business; they actually cover a wide range of interests. Go ahead and tune in! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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12/28/2014 • 6 minutes, 55 seconds
MBA119 Q&A Weekends: Love your music. Where can I get my own?
Music is one of the best things that you can use to get your customers’ attention. If you are clueless on how to get started on working on your music that you can use for your website, podcast, or business in general, then today’s $100 MBA Show episode is for you. Let’s get down to […]
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12/27/2014 • 5 minutes, 50 seconds
MBA118 Is your Idea Big Enough? Plus Free Ride Friday!
All businesses start with ideas. Ideas that keep you motivated to keep on going because you firmly believe in them and their potential contribution to society once they materialize. But is having a big business idea important to achieve success? Find out by tuning in today to the $100 MBA Show! SUBSCRIBE ON APPLE PODCASTS […]
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12/26/2014 • 9 minutes, 10 seconds
MBA117 The 8 Must Haves for Your Business Website Part 3
The official website of your business provides the most vital pieces of information about your business. So whether you already have a business website or are just planning to make one, let our 3-part $100 MBA Show lesson on what your business website should have help you out! Today we provide you the Part 3 […]
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12/25/2014 • 7 minutes, 17 seconds
MBA116 The 8 Must Haves for Your Business Website Part 2
The official website of your business provides the most vital pieces of information about your business. So whether you already have a business website or are just planning to make one, let our 3-part $100 MBA Show lesson on what your business website should have help you out! Today we provide you the Part 2 […]
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12/24/2014 • 8 minutes
MBA115 The 8 Must Haves for Your Business Website Part 1
The official website of your business provides the most vital pieces of information about your business. So whether you already have a business website or are just planning to make one, let our 3-part $100 MBA Show lesson on what your business website should have help you out! Today we provide you the Part 1 […]
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12/23/2014 • 10 minutes, 1 second
MBA114 Must Reads: Reality Check by Guy Kawasaki
Here is yet another $100 MBA Show Must Reads episode! Today we review the book Reality Check by entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki. This book is considered as one of the best resource materials out there in terms of guiding people in managing great organizations. Let us all benefit from Guy’s legendary […]
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12/22/2014 • 7 minutes, 31 seconds
MBA113 Q&A Weekends: Can I use repurposed content for my podcast?
Podcasts nowadays hold a tremendous power in informing and educating people. But how is content important in doing podcasts? And will repurposing content to produce your podcasts benefit or hurt your business? Today’s $100 MBA Show discusses this issue as we tackle yet another Q&A Weekends question. Press play and join the discussion! SUBSCRIBE ON […]
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12/21/2014 • 9 minutes, 4 seconds
MBA112 Q&A Weekends: What is your personal opinion on The Lean Startup approach?
So much has been heard about the Lean Startup Approach and what it can do to any business that will feature a new product or service. But is it really worth practicing? In today’s episode we discuss our personal views about this approach and its potential impact on your business. It’s time to answer this […]
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12/20/2014 • 7 minutes, 7 seconds
MBA111 How to Fight Your Worst Enemy- Distractions. Plus Free Friday!
Focus is an essential element of a successful business because it makes you get things done. Sadly, we encounter a variety of distractions along the way that get us sidetracked more often than not. Today we talk about how you can kill distractions mercilessly so you can stay focused on the prize. Join the  discussion […]
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12/19/2014 • 11 minutes, 1 second
MBA110 What You Should Always Be Doing with Your Online Business
Launching and running an online business is no easy undertaking. We at the $100 MBA can definitely attest to this! Today we talk about some important points that can guide you in managing your online business. I’m sure you want to join the discussion, so go ahead and press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast […]
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12/18/2014 • 12 minutes, 3 seconds
MBA109 Reinvesting in Your Business. The What and How.
The growth of your business is not meant to stagnate. That said, it is important that you put in additional investments that will help you advance your business to the next level. Today we talk about the ways you can reinvest in your business so that it will achieve further growth. We’re excited to share […]
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12/17/2014 • 9 minutes, 2 seconds
MBA108 How to Find the Right Business Partner
Having the right partner in setting up and running your business is crucial. You obviously just cannot have anyone for a business partner, so it’s absolutely important for you to know how to select the right person. Today we’ll discuss this very important topic, so what are we waiting for? Let’s get down to business! […]
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12/16/2014 • 8 minutes, 31 seconds
MBA107 Guest Teacher: Jordan Harbinger- Building Relationships and A Powerful Network
It’s an honor to have Jordan Harbinger of The Art of Charm as our guest teacher for today. We have repeatedly emphasized that building great relationships is a crucial element in having a successful business and a fulfilling life, and Jordan just delivers awesome insights on how to achieve this. We can’t wait for you […]
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12/15/2014 • 15 minutes, 31 seconds
MBA106 Q&A Weekends: How to Deal with Difficult Clients?
Interacting with difficult clients is one of the most challenging issues that you have to deal with as an entrepreneur. The question now is this: what are the best things that you can do to make this difficult situation work to your favor? On top of this, we also have two very exciting announcements! You […]
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12/14/2014 • 11 minutes, 21 seconds
MBA105 Q&A Weekends: How should you dress for business occasions?
Business occasions like conferences, seminars, talks, and trade shows, among others, are great opportunities for you to build your network. But how do you dress yourself for these events? What are the important dressing tips that you must consider? It’s Q&A Weekends once more, so today we answer this question. Let’s get down to business! […]
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12/13/2014 • 9 minutes, 7 seconds
MBA104 How to Approach a Someone You Admire in Business + Free Ride Friday!
Whether you are an aspiring entrepreneur or a current business owner, you certainly have some people whom you look up to. Now what if you get a chance to actually connect with these people? What’s the best way to approach them so you can form genuine connections with them? Know the answer to these questions […]
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12/12/2014 • 9 minutes, 7 seconds
MBA103 Starting and Running a Software Business
A software business usually follows a different business model than those used by other typical businesses. Today we talk about the stages involved in launching and running a software business, which can serve as your guide if you are planning to develop a software and make a business out of it in the future. Press […]
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12/11/2014 • 11 minutes, 40 seconds
MBA102 How to Hire a Virtual Assistant Part 2
The increasing popularity of hiring virtual assistants is not a surprise anymore given the benefits that it can provide to businesses. But how do you start the hiring process? And how can you make sure that you will hire the most suitable virtual assistant for your business? Today we wrap up this 2-part lesson in […]
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12/10/2014 • 10 minutes, 46 seconds
MBA101 How to Hire a Virtual Assistant Part 1
The increasing popularity of hiring virtual assistants is not a surprise anymore given the benefits that it can provide to businesses. But how do you start the hiring process? And how can you make sure that you will hire the most suitable virtual assistant for your business? We start answering these questions and more on […]
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12/9/2014 • 15 minutes, 58 seconds
MBA100 Must Read: How To Win Friends and Influence People by Dale Carnegie
Today’s special 100th episode is a MUST READ episode. Today’s must read book is Dale Carnegie’s How To Win Friends and Influence People. Nicole, our Producer joins Omar to talk about why this book is one of the best business books of all time. Find out why this book is so powerful and has influenced […]
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12/8/2014 • 11 minutes, 12 seconds
MBA99 Q&A Weekends: What has been your biggest challenge as an entrepreneur?
Building a business is a daunting task and is definitely not for the faint-hearted. Our journey towards the realization of our business goals are filled with highs, lows and some detours along the way. Today we answer another question that pertains to the biggest challenge that we’ve ever encountered as entrepreneurs. We know you’re curious […]
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12/7/2014 • 8 minutes, 20 seconds
MBA98 Q&A Weekends: Who has been your biggest influence in business?
We all agree that there can be certain people in our lives who inspire and push us to pursue our business dreams. Whether it’s a loved one, a friend, or a global icon, these are the people who make us believe that we can make the seemingly impossible possible. In today’s Q&A Weekends show I give […]
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12/6/2014 • 9 minutes, 1 second
MBA97 When Should You Hire Your First Employee? + Free Ride Friday!
So your business is growing and you feel like you are ready need to hire your first employee. How will you know when it’s the right time to say “You’re hired!” to your employee #1? Don’t second-guess; let today’s episode provide guidance. And because it’s Friday, we announce a new Free Ride Friday winner to The […]
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12/5/2014 • 12 minutes, 1 second
MBA96 5 Small Business Brands You Need to Study
Who said that the small players in business do not deserve our attention? Today we discuss 5 successful small businesses where we’ve learned a ton of valuable business insights. We’re sure that you will also benefit hugely just by knowing and studying these 5 businesses, so click the play button now to get started! SUBSCRIBE […]
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12/4/2014 • 14 minutes, 44 seconds
MBA95 How to Make Sure Your Business is Mobile Friendly
Since February 2014, 60% of internet access is mostly coming from mobile devices such as phones and tablets. Can your business be easily reached by your target customers using their mobile devices? Today we dispense some advice to help you make your business mobile-friendly. Press play and dig in! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How […]
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12/3/2014 • 9 minutes, 11 seconds
MBA94 How to Sell an eBook
eBooks are one of the easiest products to create and sell. There have a been a lot of success stories already from authors whose eBooks became runaway bestsellers. Today we share some valuable guidance on how you can best sell your eBook if you have plans of making one. Let’s get down to business! SUBSCRIBE […]
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12/2/2014 • 14 minutes, 1 second
MBA93 Guest Teacher: Jenny Blake – How To Pivot Your Business or Career
The $100 MBA show is so privileged to have acclaimed career and business strategist Jenny Blake on the show. Today she talks about how you can achieve more agility and resilience in work and life through the pivot method. Now that sounds interesting! We can’t wait for you to benefit from her talk, so click […]
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12/1/2014 • 15 minutes
MBA92 Q&A Weekends: Just graduated from College, should I get my MBA?
An MBA degree remains as one of the most sought-after academic degrees in the world today. But is an MBA worth pursuing just right after college? What are the pros and cons? We settle these issues in today’s Q&A Weekends podcast episode. Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give […]
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11/30/2014 • 8 minutes, 16 seconds
MBA91 Q&A Weekends: Why do I need a website? Why can’t I just use social media?
Today is a Q&A Weekend episode. Today’s question is: “Why do I need a website? Why can’t I just use social media?” We emphasize the value of having your own website to build the identity and communicate the vision of your business. Today we talk about the huge contribution of websites in the success of […]
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11/29/2014 • 7 minutes, 7 seconds
MBA90 How to Deal with Negative Comments Plus Free Ride Friday
It’s a fact that we do not always get constructive criticisms for the work that we do. Once in a while, we encounter negative comments that range from mildly annoying to just downright harsh. Today we settle the issue on the best ways to handle the negative comments that we receive. And oh, there’s a […]
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11/28/2014 • 15 minutes, 59 seconds
MBA89 6 Steps to Becoming a Content Creation Machine Part 2
Producing quality content consistently is one of the pillars of a successful business. Whether you share ideas through your website, blog, podcast or videos, people are always yearning to receive highly valuable content. In today’s episode we have the 2nd part of our discussion on the 6 steps that will help you to consistently produce […]
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11/27/2014 • 12 minutes, 50 seconds
MBA88 6 Steps to Becoming a Content Creation Machine Part 1
Producing quality content consistently is one of the pillars of a successful business. Whether you share ideas through your website, blog, podcast or videos, people are always yearning to receive highly valuable content. In today’s episode we have the 1st part of our discussion on the 6 steps that will help you to consistently produce […]
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11/26/2014 • 11 minutes, 12 seconds
MBA87 How to Deal with Doubts
Every entrepreneur experiences doubts when starting a business. It’s completely natural! However, doubts, if not managed properly, can shape the way we think and, ultimately, even our future. Today we will discuss the nature of doubts, the power that they hold, and some ways to completely crush them. Don’t doubt in pressing that play button […]
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11/25/2014 • 12 minutes
MBA86 Must Read: Tribes by Seth Godin
Today’s episode is a MUST READ episode. Today’s must read book is Seth Godin’s Tribes. Seth Godin talks about the importance of building a community around your business and your role as their leader. We all want to be a part of a community, it’s in our nature. So how do you use this in […]
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11/24/2014 • 9 minutes, 12 seconds
MBA85 Q&A Weekends: How do you get sponsors for your podcast?
Today is a Q&A Weekend question is: “How do you get sponsors for your podcast?” As per Omar’s style, he’s going to give you the answer you NEED to hear not the one you WANT to hear. Let’s not beat around the bush any longer and let’s hear the answer right now. Do it, press […]
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11/23/2014 • 9 minutes
MBA84 Q&A Weekends: Have you had any speaking training? What do you recommend?
Today is a Q&A Weekend episode. Today’s question is: “Have you had any speaking training? What do you recommend?” We stress the importance of communication as entrepreneurs and business owners all the time, and for good reason. Today we talk about some tips and motivating factors to getting that public speaking skill under your belt. […]
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11/22/2014 • 7 minutes, 30 seconds
MBA83 Creating Your Logo + Free Ride Friday
Today we explore designing your logo and sink right into the meat of it by giving you the 3 principles to follow in logo design. We even cover branding and give you a free guide on 3 branding rules to always follow. It’s quick but to the point. It’s just what you need. Press play! SUBSCRIBE […]
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11/21/2014 • 13 minutes
MBA82 How to Get the Most Out of Conferences
Conferences are one of the best ways to grow your network and build lasting relationships in business. But before you go to your next conference you should know how to prepare and get the most out of it. In today’s episode we give you our top tips on getting the most out of your next […]
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11/20/2014 • 11 minutes, 4 seconds
MBA81 How to Create and Deliver Your Elevator Pitch
Explaining what you do to someone may seem easy and you may think you have a handle on it, but believe me, there’s more to it than meets the eye, or ear. You’ll learn how to craft that perfect elevator pitch, (or speech), that quickly, effectively and brilliantly holds the attention of the person you’re […]
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11/19/2014 • 11 minutes, 32 seconds
MBA80 How To Work While Traveling
Can you step away from your business without it falling apart around you? Today we address some tips to help you manage your business and get work done in the event that you need to travel or relocate temporarily. Get ready to take some notes! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]
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11/18/2014 • 12 minutes, 50 seconds
MBA79 Guest Teacher: John Corcoran- How to Consciously Build Your Network
Today is a guest teacher episode and we have John Corcoran from smartbusinessrevolution.com. John is an expert at building relationships and a network. As a former White House speech writer, John knows how to communicate and connect with others in an authentic and natural way. In today’s lesson he will teach you how to consciously […]
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11/17/2014 • 14 minutes, 15 seconds
MBA78 Q&A Weekends: How do I choose a Theme for my site?
Today is a Q&A Weekend episode! Today we answer: “How do I choose a Theme for my site?” Get all details on what to look for when choosing a WordPress theme and where to buy one that’s right for your business. Press play and get all the answers! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe […]
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11/16/2014 • 8 minutes, 16 seconds
MBA77 Q&A Weekends: Should I use Tumblr or use a blog on my own site?
Today is a Q&A Weekend episode! Today we answer: “Should I use Tumblr or use a blog on my own site?” Get all the details on why or why not to go with Tumblr for your blog in today’s lesson. Go ahead, jump right in! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating […]
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11/15/2014 • 7 minutes, 19 seconds
MBA76 5 Must Have Tools for Your Business + Free Ride Friday!
We all can use a little help to take our business up a level. In today’s lesson, I share 5 must have tools you can use to help you and your business right now. Most of these are free or have free versions so getting started should be easy. These are personal recommendations and we […]
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11/14/2014 • 15 minutes, 16 seconds
MBA75 How To Choose An Email Marketing Provider
Every business needs to be able to continue the conversation well after their potential customers have visited their site and in today’s modern business the world this is done with email. We all need to collect the email addresses of our visitors so we can continue to give value to them. Having the right tool to […]
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11/13/2014 • 12 minutes, 39 seconds
MBA74 Choosing a Platform to Create Your Website P2: WordPress vs. SquareSpace vs. Rainmaker
This is part 2 of this epic 2-part lesson on choosing the right platform to build your business’s website on. Omar continues with the Squarespace and Rainmaker platforms- why you should choose one over the other and their major pros and cons. This is an essential 2-part lesson for those looking to create or redesign their website for […]
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11/12/2014 • 10 minutes, 32 seconds
MBA73 Choosing a Platform to Create Your Website P1: WordPress vs. SquareSpace vs. Rainmaker
You want to create your own website but you’re overwhelmed with the choices out there. Today, Omar gives part 1 of an EPIC 2-part lesson on the 3 top options for creating your own website for your business. He goes over why you should choose one over the other and their major pros and cons. This is […]
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11/11/2014 • 10 minutes, 7 seconds
MBA72 Must Read: The 48 Laws of Power
Today is a Must Read episode where I discuss a book that has greatly influenced me as an entrepreneur and that I recommend that every entrepreneur reads. Today’s book is The 48 Laws of Power by Robert Greene. This book is not a how to, but rather a book that will help you be aware […]
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11/10/2014 • 10 minutes, 2 seconds
MBA71 Q&A Weekends: How long does it take to gain 2500 email subscribers?
Today is a Q&A Weekend episode. Today’s question is: “How long does it take to gain 2500 email subscribers?” There are a lot of factors that go into getting that many email subscribers. Let’s talk about what they are and how to do it! Go ahead, press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give […]
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11/9/2014 • 8 minutes, 1 second
MBA70 Q&A Weekends: I’m not a good writer. How do I start blogging?
Today is a Q&A Weekend episode. Today, we answer the question: “I’m not a good writer. How do I start blogging?” Writing is not always easy. How to get into a groove and stay there is key. Let’s talk about how to do it! Go ahead, press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe […]
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11/8/2014 • 12 minutes, 40 seconds
MBA69 How to Handle Refunds in Your Business + Free Ride Friday
If you’re running a trusted business you’ll be faced with managing refunds for your customers. In today’s episode you will learn how to handle refunds properly. You’ll know how to make your refund policy clear, lower your refund rates and if need be, deliver refunds that will prove to be a marketing tool that serves you […]
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11/7/2014 • 11 minutes, 50 seconds
MBA68 How to Choose the Right Payment Processor for Your Website
If you are in business online, you are going to need to charge for your products or services. Choosing the right payment processor for your website can be daunting and downright confusing. In today’s lesson you will learn how to choose the right one for your business. I give you my top picks, their pros […]
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11/6/2014 • 14 minutes, 14 seconds
MBA67 How To Find Your Authentic Voice
Expressing yourself as a new entrepreneur is not always easy. You’re self-conscious. You might feel like you need to be someone you are not to get noticed. It’s one of those struggles we don’t always talk about but greatly it affects our business. In today’s episode you will learn how to find your own authentic […]
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11/5/2014 • 11 minutes, 9 seconds
MBA66 How to Create a Business Plan in an Hour
Business plans are often daunting and some don’t even create one because they think it needs to be this 25 page thing. In this episode you will learn how to create a business plan in an hour. Yes, 60 minutes! One page! We even threw in a downloadable template below. Go ahead, press play and create […]
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11/4/2014 • 11 minutes, 3 seconds
MBA65 Guest Teacher: Brennan Dunn – How To Price Your Services
In this guest teacher episode, Brennan Dunn teaches you how to price your services. This is an incredibly powerful lesson on how to leverage what you actually offer your clients in your prices, rather than basing your prices solely on your labor. Brennan is an expert at this, earning over $20,000 a client. Press play […]
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11/3/2014 • 14 minutes, 6 seconds
Bonus Episode: Q&A Weekends – Do you recommend doing affiliate marketing?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “Do you recommend doing affiliate marketing?” Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review The LAB Program Live Webinar
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11/2/2014 • 4 minutes, 23 seconds
Bonus Episode: Q&A Weekends – I’m a photographer. Do I need to get a business license or incorporate myself?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “I’m a photographer. Do I need to get a business license or incorporate myself?” Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review […]
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11/1/2014 • 5 minutes, 2 seconds
MBA64 What is a Minimal Viable Product Anyway? + Free Ride Friday!
The best way to know you’ve created something your customers want is to begin with an MVO – a Minimal Viable Product. In today’s episode, you will learn the first steps on how to create one and why it might just save your business. Let’s get down to business! Oh, and stick around till the […]
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10/31/2014 • 12 minutes, 4 seconds
MBA63 My 5 Steps to Handling Rejection Like a Pro
HEEYOOOOOO! In this episode you will learn my 5 tried and true Steps to Handling Rejection Like a Pro. Getting rejected is just a part of being an entrepreneur. How you handle it will determine much of your success. These 5 Steps have served me well, so press play and let’s get into it! Win […]
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10/30/2014 • 14 minutes, 18 seconds
MBA62 How to Get Compelling Testimonials
In this episode you will learn how to get compelling testimonials for your business. Having powerful testimonials is critical to creating a high level of perceived value. But not all testimonials are created equal. In this episode, you will learn how to have compelling testimonials and how to ask for them from your clients. Let’s […]
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10/29/2014 • 12 minutes, 55 seconds
MBA61 5 Rules to Building a Powerful Brand
In this episode you will learn the 5 Rules to Building a Powerful Brand. Your brand is your business’ personality and what people remember it by. If you don’t intentionally create your brand, others will create it for you…and it might not be a positive one. Press play and build a powerful brand! Win a […]
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10/28/2014 • 10 minutes, 22 seconds
MBA60 Must Reads: Now Discover Your Strengths
In this Must Read episode you will learn why you should read Now Discover Your Strengths by Marcus Buckingham and how it influenced me as an entrepreneur. This book made a huge impact on my mindset and knowing what to focus on as an entrepreneur. We also have a super special giveaway in this episode […]
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10/27/2014 • 10 minutes, 31 seconds
Bonus Episode: Q&A Weekends – Where do I start with guest posting and deal with my self-doubt?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “Where do I start with guest posting and deal with my self-doubt?” Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/26/2014 • 9 minutes, 53 seconds
Bonus Episode: Q&A Weekends- When do you take the leap, quit your job and start your business?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “When do you take the leap, quit your job and start your business?” Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/25/2014 • 7 minutes, 2 seconds
MBA59 How to Create a Successful Blog + Free Ride Friday!
You know you need a blog but how do you create one that supports your business? In today’s lesson you’ll learn how to create a successful blog that works well with your business and your offering. Learn how you make sure your time writing and publishing is well spent and your blog becomes your marketing; a […]
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10/24/2014 • 14 minutes, 44 seconds
MBA58 5 Reasons Why You Should Start a Blog
In today’s lesson Omar explains how having and maintaining a blog can help your business tremendously. It doesn’t matter if your business is online or offline, if it’s a pizzeria or a web design firm; a blog is a must. Learn 5 reasons why a blog makes your life easier and your business a success.  Let’s get down […]
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10/23/2014 • 10 minutes, 33 seconds
MBA57 Should You Start An Offline Business?
In today’s lesson Omar teaches the pros and cons of running an offline business. He shares his own personal experience and offers lessons learnt as well as questions for the listener who might be making that choice themselves. Press play and let’s get started! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & […]
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10/22/2014 • 13 minutes, 36 seconds
MBA56 Should You Learn Business First Before Starting One?
Do you need to spend time learning business before rolling up your sleeves and building your own? And if yes, how much time should you spend learning before  doing business? What are the MUST KNOWS before starting a business? In this episode, we get into it and give you all the answers with no fluff. SUBSCRIBE ON […]
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10/21/2014 • 9 minutes, 31 seconds
MBA55 Guest Teacher: Mike Grossman- Price Hacking
Today in this guest teacher episode, Mike Grossman teaches pricing your products and charge more for what we create. This is an incredibly powerful lesson on price hacking and understanding how to price your products right! Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review Solid […]
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10/20/2014 • 11 minutes, 32 seconds
Bonus Episode: Q&A Weekends- What is The $100 MBA SEO Strategy?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “What is The $100 MBA SEO Strategy?” Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/19/2014 • 6 minutes, 5 seconds
Bonus Episode: Q&A Weekends- Too Many Leaders in My Organization. What do I do?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. Today’s question is: “I have too many leaders in my organization. What do I do?” Let’s get into this one! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/18/2014 • 5 minutes, 32 seconds
MBA54 Can Anyone Be An Entrepreneur? + Free Ride Friday!
Today we get deep. CAN and SHOULD you be an entrepreneur? Have you really come to terms with the reality of entrepreneurship? Don’t be afraid, now’s the time to answer some serious questions. Let’s get into it. Oh! And let’s give away another membership to The $100 MBA! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe […]
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10/17/2014 • 12 minutes, 32 seconds
MBA53 The 10 Sins of Entrepreneurship
Being an entrepreneur is not easy. There are challenges along the way and in this episode you will learn 10 things you should avoid while on the journey. There is no time to waste – let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/16/2014 • 10 minutes, 2 seconds
MBA52 How to Choose a Business Idea
You might not have any ideas or you might have too many of them. In this episode you will learn how to discover great business ideas and how to choose the one you should move forward with. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & […]
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10/15/2014 • 9 minutes, 49 seconds
MBA51 Understanding and Managing Type-B Personalities
Not everyone you work with will be a super ambitious, go-getter leader type. And that’s a good thing. Type-B personalities have incredibly valuable qualities, IF you know how to utilize them. Learn how in today’s episode. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/14/2014 • 7 minutes, 52 seconds
MBA50 Must Reads: Book Yourself Solid
In this Must Read episode you will learn why you should read Book Yourself Solid by Michael Port and how it influenced me as an entrepreneur. This book made a huge impact in the business book world and it really impacted our own business. Press play to hear why! Get your copy here. SUBSCRIBE ON APPLE […]
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10/13/2014 • 9 minutes, 2 seconds
Bonus Episode: Q&A Weekends- How Often Should I Post On My Blog?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: How often should I post on my blog? Press play to hear the answer! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/12/2014 • 5 minutes, 19 seconds
Bonus Episode: Q&A Weekends- Got A Job Offer. Should I Start My Business Now Or Later?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions.  This episode’s question is: I got a job offer. Should I start my business now or later? Let’s get into this one! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & […]
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10/11/2014 • 7 minutes, 1 second
MBA49 What Makes A Great Leader + Free Ride Friday!
Every great business has a great leader behind it. In this episode you will learn the 10 most important qualities every great business leader needs to have. Let’s get down to it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/10/2014 • 14 minutes, 2 seconds
MBA48 How to Get Others To Do What You Need?
Being a great manager means being able to get others to do what you need them to do. Learn the secret to getting others to do what you ask in today’s episode. Enjoy! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/9/2014 • 10 minutes, 6 seconds
MBA47 What Makes a Great Manager?
Great entrepreneurs need to be great managers. In this episode you’ll learn how to become one. This episode is sure to take your approach to management to the next level. Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/8/2014 • 9 minutes, 11 seconds
MBA46 What’s the Difference Between a Manager and a Leader?
A manager and a leader are not the same thing. In this episode you will learn the important differences and when to utilize the manager or leader in you, when you need it. Press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/7/2014 • 11 minutes, 37 seconds
MBA45 Guest Teacher: Michael Port- Heroic Public Speaking
In this guest teacher episode, we have NY Times Best Selling Business author Michael Port. A former professional actor and top-ranked speaker, Michael is on today to teach the essentials of public speaking- the Heroic kind. At some point as entrepreneurs we will have to speak or present in public. So press play and get […]
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10/6/2014 • 11 minutes, 57 seconds
Bonus Episode P2: Q&A Weekends- How do I launch and run a successful podcast?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions.  This episode’s question is: How do I launch and run a successful podcast? This question needs 2 episodes to fully answer it. This is part 2 and yesterday’s episode was part 1. Let’s get into it! SUBSCRIBE […]
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10/5/2014 • 8 minutes, 6 seconds
Bonus Episode P1: Q&A Weekends- How do I launch and run a successful podcast?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions.  This episode’s question is: How do I launch and run a successful podcast? This question needs 2 episodes to fully answer it.  This is part 1 and tomorrow’s episode is part 2. Let’s get into […]
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10/4/2014 • 10 minutes, 17 seconds
MBA44 How To Increase Revenue in Your Business + Free Ride Friday!
Need to make more money in your business? In this episode you will learn several ways or options to increase revenue in your business. Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/3/2014 • 12 minutes, 42 seconds
MBA43 Maximize Your ROI in Everything
Maxing sure your Return on Investment on any investment of money, time or effort is critical. In this episode you will learn how! Let’s do it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/2/2014 • 7 minutes, 31 seconds
MBA42 Ways to Fund Your Business
When you are getting started you might need some cash to get started. In this lesson you will learn some proven ways to fund your business. Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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10/1/2014 • 8 minutes, 42 seconds
MBA41 The Fundamentals of Finance
Finance is the not so exciting part of your business but you got to make sure you have it in order to stay in business. In this episode you will learn the fundamental principles of finance in your business. Let’ get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & […]
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9/30/2014 • 9 minutes, 25 seconds
MBA40 Must Reads: Rich Dad, Poor Dad
In this Must Read episode you will learn why you should read Rich Dad, Poor Dad by Robert Kiyosaki and how it influenced me as an entrepreneur. This book is the best financial education I received, thanks Uncle Ash for gifting it to me 10 years ago! Get your copy here. SUBSCRIBE ON APPLE PODCASTS […]
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9/29/2014 • 7 minutes, 37 seconds
Bonus Episode: Q&A Weekends- Do I need to use my domain in my business email?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions.  This episode’s question is: Do I need to use my domain in my business email? Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/28/2014 • 4 minutes, 19 seconds
Bonus Episode: Q&A Weekends- Should I use the same bank for my business account?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: Should I use the same bank for my business account? Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/27/2014 • 4 minutes, 15 seconds
MBA39 A Crash Course in Negotiation- Part 2 + Free Ride Friday!
It’s part 2 of our 2-part lesson on negotiation. Master the rules of negotiation and negotiation like a pro so everyone walks away happy. Lots to cover, so let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/26/2014 • 8 minutes, 10 seconds
MBA38 A Crash Course in Negotiation- Part 1
No matter what your business is or what you are selling, at some point, you will need to negotiate. In this 2 part lesson you’ll get a crash course in negotiation and you will learn how negotiate like a pro and make sure everyone walks away happy. Lots to cover, so let’s get down to […]
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9/25/2014 • 8 minutes, 19 seconds
MBA37 How to Utilize ROI Pricing
When a customer perceives your product or service as an investment, and the return on that investment is greater than your price, it’s a no brainer. In this episode you will learn how to utilize ROI pricing in your business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/24/2014 • 8 minutes, 41 seconds
MBA36 How to Set Your Prices
When we start selling our products and services we often ask, “How much should I charge?” In today’s episode we show you how to figure that out, so let’s get down to business… SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/23/2014 • 8 minutes, 3 seconds
MBA35 Guest Teacher: Mike Vardy- How to Focus on Task Over Time
In this guest teacher episode of The $100 MBA Show, Mike Vardy teaches productivity secrets that will change how you think about time and how you manage your work or tasks as they relate to time. Mike Vardy is a well-renowned author, speaker and co-host of the show Workflowing. It was an honor to have him teach this lesson, which […]
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9/22/2014 • 12 minutes, 59 seconds
Bonus Episode: Q&A Weekends- What do I spend my limited time on with my business?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: What do I spend my limited time on with my business? Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/21/2014 • 4 minutes, 15 seconds
Bonus Episode: Q&A Weekends- How do I deal with customer conflict?
This is a BONUS episode! We are calling these Q&A weekends. With these episodes, we answer one of our listener questions. This episode’s question is: How do I deal with customer conflict, especially when the customer in NOT right? Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating […]
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9/20/2014 • 6 minutes, 19 seconds
MBA34 How to Build Trust in Sales + Free Ride Friday!
Today we talk about how to earn your customer’s trust. We cover two areas that people don’t often talk about when it comes to building and maintaining trust with your customers. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/19/2014 • 11 minutes, 25 seconds
MBA33 Why is The Point of Sale So Important?
The Point of Sale is the point where a customer decides to buy or not. It’s up to you to make the process as smooth as possible. There are some critical things you can do. Press play and learn. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/18/2014 • 10 minutes, 14 seconds
MBA32 What is Sales Exactly?
Sales is not something icky. It’s all about information and education. Press play and learn more! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/17/2014 • 9 minutes, 43 seconds
MBA31 The Power of Free
This episode packs a punch with why and how you should offer freemiums in your business. It goes beyond the obvious ideas that may come to mind. There’s a right way and a very wrong way to offer something for free to your audience. Press play, listen and learn. Links Free Course SUBSCRIBE ON APPLE […]
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9/16/2014 • 8 minutes, 53 seconds
MBA30 Must Reads: Purple Cow
In this Must Read episode I talk about why you MUST read Purple Cow by Seth Godin. Seth Godin is one of my absolute favorite authors. I share how this book has impacted me and what some of the biggest take-aways from the book are. Press play and enjoy! Get Purple Cow here. SUBSCRIBE ON APPLE […]
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9/15/2014 • 9 minutes, 29 seconds
MBA29 How Not to Burn Out + Free Ride Friday!
Burnout is bad and is to be avoided at all cost. There are 7 ways we recommend to help you avoid burnout. Let’s hear what they are. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/12/2014 • 15 minutes, 3 seconds
MBA28 How to Turn Email Subscribers into Customers
In this episode you’ll learn that the magic lies in building a strong relationship with your customers. What’s the best way to do that? Press play and find out. Links Episode 15 with Paul Jarvis Matt Giovanisci is the music genius who created the show’s theme song. Check out his own podcast, Listen, Money Matters. […]
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9/11/2014 • 12 minutes, 32 seconds
MBA27 How to Content Market the Right Way
We all know we need to content market, but I’ve learned the hard way that it’s all about working smarter and harder. In today’s episode we go over the four pillars of how to content market the right way. Let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a […]
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9/10/2014 • 13 minutes, 11 seconds
MBA26 How to Get Your Customers’ Attention
Getting the attention of your customers is a part of marketing, not sales. There are some critical ways to get customers’ attention that have worked since the beginning of time. They work because it’s the way we work as human beings. Learn what they are in today’s lesson. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To […]
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9/9/2014 • 11 minutes, 23 seconds
MBA25 Guest Teacher: Matt Giovanisci- How to Create Better Web Videos
In this guest teacher episode of The $100 MBA Show, Matt Giovanisci teaches you the essentials to creating better videos for your business and website. He demystifies shooting video and video editing techniques and breaks down concepts so that you can get started and make those videos already! For all the goodies Matt talked about visit […]
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9/8/2014 • 12 minutes, 29 seconds
MBA24 What is the Secret to Marketing? + Free Ride Friday!
Many people are looking for the secret to marketing and this episode we break down what is most important in marketing and how to turn interested customers into paying customers. Today is also the day we announce another Free Ride Friday winner who’ll receive a life-time membership to The $100 MBA online training and community! YAY! […]
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9/5/2014 • 13 minutes, 4 seconds
MBA23 How to Deal with Competition
Competition exists and is a reality in business. The question is “How do you deal with it?” Listen to today’s episode to find out. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/4/2014 • 7 minutes, 20 seconds
MBA22 How to Scale Your Business
Your new business is doing well. You are now wondering how to grow and scale your thing the right way. That’s what today’s episode is all about. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/3/2014 • 10 minutes, 24 seconds
MBA21 How to Set Customer Expectations
In business, expectations are everything. Making sure you are setting the right expectations for customers will help you in ways you would never imagine. Press play and find out how. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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9/2/2014 • 8 minutes, 2 seconds
MBA20 Must Reads: The War of Art
In this Must Read episode we talk about why you MUST read The War of Art by Steven Pressfield. I share how it has impacted me and what are some of the biggest take-aways from the book. Press play and enjoy! Get The War of Art here! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe […]
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9/1/2014 • 9 minutes, 23 seconds
MBA19 Delivering Your Offer + Free Ride Friday!
The delivery of your product or service is ridiculously important. It effects everything from your reputation to whether your customers happily enjoy or return your products. Plus today we announce the second free membership give-away to The $100 MBA online training and community! Woo hoo! Alright, let’s get down to business. SUBSCRIBE ON APPLE PODCASTS […]
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8/29/2014 • 11 minutes, 10 seconds
MBA18 How to Validate Your Business Before You Launch
What if you launch a business and nobody buys? A nightmare you don’t want to happen. That’s why validating your business idea before you launch is so important. We get into it in today’s lesson. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/28/2014 • 12 minutes, 16 seconds
MBA17 Is Price Really Important to Customers?
Do customers really care how much your products or services cost? How much of a role does price play in the decision to buy or not. We get down to it in today’s lesson. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/27/2014 • 12 minutes, 2 seconds
MBA16 Should You Get Funding Before You Start?
So you’re starting a business. Should you bootstrap this thing or get funding for your venture? We get down to business and talk about if getting funding is the right move in today’s lesson. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/26/2014 • 11 minutes, 21 seconds
MBA15 Guest Teacher: Paul Jarvis- How to Build Relationships with Your Email Auto-responder
In this guest teacher episode of The $100 MBA Show, Paul Jarvis teaches his secrets of building genuine and meaningful relationships with your audience with your email auto-responder. Paul knocks it out of the park with this lesson! Check out Paul Jarvis’s work at http://pjrvs.com  SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us […]
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8/25/2014 • 12 minutes, 13 seconds
MBA14 What To Do If You’re Not an Expert and Free Ride Friday!
When getting started, you may be concerned you are not a well known expert. How are you supposed to gain any kind of credibility? Good question. We cover this issue in today’s lesson. We also announce the winner for the first Free Ride Friday membership give-away! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us […]
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8/22/2014 • 10 minutes, 24 seconds
MBA13 Why is Perceived Value So Important?
Customers form an opinion to buy or not to buy before purchasing. This decision is solely based on perceived value. How is perceived value formed? How best to showcase it? Let’s get down to business and talk about it in today’s lesson. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & […]
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8/21/2014 • 7 minutes, 57 seconds
MBA12 Why Build a Membership Based Business
A membership based business may be the best option for your offering.  Find out why or why not in this session on The $100 MBA Show. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/20/2014 • 15 minutes, 3 seconds
MBA11 Why Build a Service Based Business
Building a service based business is quite different from a product based one. So why would you want to start on? What should one expect and is it right for you? Let’s get into it! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/19/2014 • 10 minutes, 20 seconds
MBA10 Must Reads: Anyone Can Do It
This is our first Must Reads episode, where I discuss a book I highly recommend and explain why you should read it ASAP. I also discuss why the book influenced me as an entrepreneur and what were the major insights I found when reading it. Get today’s MUST READ, Anyone Can Do It here! SUBSCRIBE […]
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8/18/2014 • 11 minutes, 1 second
MBA09 Why Build a Product Based Business
Why would you want to build a product based business? What are the advantages and disadvantages involved? In this episode, we get down to business and break it down. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/15/2014 • 9 minutes, 1 second
MBA08 How To Offer Value in Your Business
Offering value to your customers is something we cover in great deal here at The $100 MBA. In this episode we take our first crack at discussing what is meant by value in business. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/14/2014 • 9 minutes, 19 seconds
MBA07 Relationships to Build in Business
In business you get to enjoy a ton of different relationships and it’s uber important that you know how to build, maintain and manage the various people you will be involved with. Business is about people and so having good relationships means having good business, right? Not rocket science but so many neglect some of […]
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8/13/2014 • 11 minutes, 37 seconds
MBA06 Building Your Audience
Your audience is your greatest asset. Best be building it! In this episode you’ll learn how. So let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/12/2014 • 9 minutes, 31 seconds
MBA05 Guest Teacher: Justin Jackson – Words and Your Website
Our first Guest Teacher on The $100 MBA Show is Justin Jackson. His lesson on Words and Your Website will have you hanging on every word. Really. He is so good! We are so thrilled to have him as the first teacher on the show and know that you will learn a lot in this […]
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8/11/2014 • 12 minutes, 12 seconds
MBA04 Solving a Pain
Discovering and solving your audience’s pain or problem is the best, and frankly, the easiest way to ensure you are selling something your customers want. Let’s get into the details, so let’s get down to business! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/11/2014 • 7 minutes, 22 seconds
MBA03 How to Discover Your Audience
In this episode you will learn how to discover your audience. Your audience is your greatest asset and you’ll be spending lots of time with them. Let’s get down to business and discover them! SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review
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8/11/2014 • 7 minutes, 29 seconds
MBA02 Who is Behind The $100 MBA?
In our second episode both Nicole and Omar share the backstory of why they created The $100 MBA training and community and The $100 MBA Show. Get to know a bit more about them and some of the exciting things ahead for The $100 MBA Show. SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify | Podcast Feed | How To Subscribe Give us a Rating & […]
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8/11/2014 • 12 minutes, 28 seconds
MBA01 What is a Business Anyway?
How do you know you have an actual business on your hands? In this first episode of The $100 MBA Show you will learn what makes up a business anyway. What are the essentials so you know you have a business on your hands. Let’s get down to business… A big shout out and thanks […]
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