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Marketing Over Coffee Marketing Podcast Profile

Marketing Over Coffee Marketing Podcast

English, Marketing, 1 season, 154 episodes
About
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
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Google AI Answers, Synthetic Data, and M4 Chips!

In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ – Slides if you want more GA4 […] The post Google AI Answers, Synthetic Data, and M4 Chips! appeared first on Marketing Over Coffee Marketing Podcast.
5/16/20240
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Christina Garnett talks Chief Customer Officer!

In this Marketing Over Coffee: Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language […] The post Christina Garnett talks Chief Customer Officer! appeared first on Marketing Over Coffee Marketing Podcast.
5/10/20240
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TikTok Ban, GenAI for Email, and Now With More Apple Watch!

In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on […] The post TikTok Ban, GenAI for Email, and Now With More Apple Watch! appeared first on Marketing Over Coffee Marketing Podcast.
5/3/20240
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Getting the Most Out of Meta with Facebook Queen Mari Smith!

In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:31 NetSuite is […] The post Getting the Most Out of Meta with Facebook Queen Mari Smith! appeared first on Marketing Over Coffee Marketing Podcast.
4/26/20240
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Social Listening, HARO to HERO, and a Little Pesticide

In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […] The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast.
4/19/20240
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AI Based Search, Attribution, and Faster Editing!

In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters […] The post AI Based Search, Attribution, and Faster Editing! appeared first on Marketing Over Coffee Marketing Podcast.
4/12/20240
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Equity and Human Centered Design

In this Marketing Over Coffee: Learn about Equity, Equality, How to Screen Your Content, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where […] The post Equity and Human Centered Design appeared first on Marketing Over Coffee Marketing Podcast.
4/5/20240
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The Video Strategies that Made Twitter Hundreds of Millions

In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video […] The post The Video Strategies that Made Twitter Hundreds of Millions appeared first on Marketing Over Coffee Marketing Podcast.
3/29/20240
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Now With More Groking Data Analysts

In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire […] The post Now With More Groking Data Analysts appeared first on Marketing Over Coffee Marketing Podcast.
3/22/20240
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Now with More Electric Porsches!

In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary […] The post Now with More Electric Porsches! appeared first on Marketing Over Coffee Marketing Podcast.
3/15/20240
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Now with more ABM, AI, and AB

In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video […] The post Now with more ABM, AI, and AB appeared first on Marketing Over Coffee Marketing Podcast.
3/7/20240
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Jenny Li Fowler on Organic Social Media Strategy

In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left […] The post Jenny Li Fowler on Organic Social Media Strategy appeared first on Marketing Over Coffee Marketing Podcast.
3/1/20240
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Bard Falling, Pop Star Rising

In this Marketing Over Coffee: Learn about Google Gemini, Switfies, Word Runner and more! Direct Link to File Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft’s CoPilot Nice Super Bowl Roundup […] The post Bard Falling, Pop Star Rising appeared first on Marketing Over Coffee Marketing Podcast.
2/16/20240
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Now with More Mariachi Button!

In this Marketing Over Coffee: Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream – Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and […] The post Now with More Mariachi Button! appeared first on Marketing Over Coffee Marketing Podcast.
2/9/20240
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Now with More Taylor Swift Fans!

In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift standing army […] The post Now with More Taylor Swift Fans! appeared first on Marketing Over Coffee Marketing Podcast.
2/2/20240
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Mordy Oberstein of Wix on Site Management and SEO

In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make […] The post Mordy Oberstein of Wix on Site Management and SEO appeared first on Marketing Over Coffee Marketing Podcast.
1/26/20240
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Now With More Fake Comments

In this Marketing Over Coffee: Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) Fixing Email Deliverability What do Instagram Influencers […] The post Now With More Fake Comments appeared first on Marketing Over Coffee Marketing Podcast.
1/19/20240
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Marconi Plays the Mamba

In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta’s […] The post Marconi Plays the Mamba appeared first on Marketing Over Coffee Marketing Podcast.
1/12/20240
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2023 Year End Wrap Up!

In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! NYT Article on Tech Collapse Special Pre-Order Discount on the newest Generative AI for […] The post 2023 Year End Wrap Up! appeared first on Marketing Over Coffee Marketing Podcast.
12/21/20230
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Talking Content Marketing Strategy with Robert Rose

In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute […] The post Talking Content Marketing Strategy with Robert Rose appeared first on Marketing Over Coffee Marketing Podcast.
12/15/20230
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Eric Schwartzman on the Myth of Organic SEO

In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on […] The post Eric Schwartzman on the Myth of Organic SEO appeared first on Marketing Over Coffee Marketing Podcast.
12/7/20230
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Use Generative AI for Marketing!

In this Marketing Over Coffee: Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What’s going on at OpenAI? What should […] The post Use Generative AI for Marketing! appeared first on Marketing Over Coffee Marketing Podcast.
12/1/20230
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Dan Ariely Talks About Misbelief

In this Marketing Over Coffee: Professor Ariely talks about what makes rational people believe irrational things Direct Link to File Brought to you by our sponsor: Miro Buy a copy of Misbelief now Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so […] The post Dan Ariely Talks About Misbelief appeared first on Marketing Over Coffee Marketing Podcast.
11/17/20230
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OpenAI, Hubspot, Substack and More!

In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI […] The post OpenAI, Hubspot, Substack and More! appeared first on Marketing Over Coffee Marketing Podcast.
11/10/20230
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Catching up with Christopher Lochhead

In this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates – […] The post Catching up with Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast.
11/3/20230
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Matt Rogers of W.B. Mason on Dealing with Constant Disruption

In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a […] The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast.
10/27/20230
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Now with More Games, Threads, and Fairness!

In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? […] The post Now with More Games, Threads, and Fairness! appeared first on Marketing Over Coffee Marketing Podcast.
10/20/20230
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Crisis Communications with Gini Dietrich!

In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between […] The post Crisis Communications with Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.
10/13/20230
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Now with More Large Multi-Modal Models, and Taylor Swift

In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling […] The post Now with More Large Multi-Modal Models, and Taylor Swift appeared first on Marketing Over Coffee Marketing Podcast.
10/5/20230
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Catching up with Julien Smith of Practice

In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear […] The post Catching up with Julien Smith of Practice appeared first on Marketing Over Coffee Marketing Podcast.
9/29/20230
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iOS 17 Is Coming To Break All Your Tracking!

In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to […] The post iOS 17 Is Coming To Break All Your Tracking! appeared first on Marketing Over Coffee Marketing Podcast.
9/21/20230
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DM Update with Brianne Baggetta and Sarah Hodges!

In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: […] The post DM Update with Brianne Baggetta and Sarah Hodges! appeared first on Marketing Over Coffee Marketing Podcast.
9/15/20230
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Now with More Signals, XPro, and Virtual Mascots!

In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 […] The post Now with More Signals, XPro, and Virtual Mascots! appeared first on Marketing Over Coffee Marketing Podcast.
9/7/20230
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Louis Gudema on Bullseye Marketing

In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and […] The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast.
9/1/20230
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Getting the Best Sound for Video and Podcasts

In this Marketing Over Coffee: Learn about the audio tools and techniques we use for the sound you’re listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio – If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at […] The post Getting the Best Sound for Video and Podcasts appeared first on Marketing Over Coffee Marketing Podcast.
8/24/20230
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Getting to The Point with Steve Woodruff

In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business […] The post Getting to The Point with Steve Woodruff appeared first on Marketing Over Coffee Marketing Podcast.
8/17/20230
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Katie Robbert on Marketing Strategy

In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a […] The post Katie Robbert on Marketing Strategy appeared first on Marketing Over Coffee Marketing Podcast.
8/11/20230
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Now with More Gun Toting Robots!

In this Marketing Over Coffee: Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update – Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you […] The post Now with More Gun Toting Robots! appeared first on Marketing Over Coffee Marketing Podcast.
8/3/20230
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Seth Godin on The Song of Significance

In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What’s the best job you […] The post Seth Godin on The Song of Significance appeared first on Marketing Over Coffee Marketing Podcast.
7/28/20230
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Great Expectations, Well Managed, with Rand Fishkin

In this Marketing Over Coffee: Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors:Bloomreach and Miro Lost and Founder – the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro – Getting data to you that should be yours Chill Work How the […] The post Great Expectations, Well Managed, with Rand Fishkin appeared first on Marketing Over Coffee Marketing Podcast.
7/21/20230
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Prime Threads

Prime Threads In this Marketing Over Coffee: Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here – 100M in 5 days. Portability of the social graph in action Meta’s track record working against it? Building their internal network graph? EU […] The post Prime Threads appeared first on Marketing Over Coffee Marketing Podcast.
7/13/20230
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Now With More Travel Tips!

In this Marketing Over Coffee: Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it’s all about Threads! Flights – Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains – Amtrak Acela Quiet Car, […] The post Now With More Travel Tips! appeared first on Marketing Over Coffee Marketing Podcast.
7/7/20230
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Build a Better Business Book

In this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon […] The post Build a Better Business Book appeared first on Marketing Over Coffee Marketing Podcast.
6/30/20230
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Now With More Illegal Fireworks!

In this Marketing Over Coffee: Learn about Looker, Reverse ETL, The Flash and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates – 175 new metrics for your GA data The Analytics for […] The post Now With More Illegal Fireworks! appeared first on Marketing Over Coffee Marketing Podcast.
6/22/20230
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Marketing and Gaming with Chris Erb

In this Marketing Over Coffee: Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast […] The post Marketing and Gaming with Chris Erb appeared first on Marketing Over Coffee Marketing Podcast.
6/15/20230
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Can You Spare $3,500?

In this Marketing Over Coffee: Learn about Apple Vision Pro, Unity AI and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We’re Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality – […] The post Can You Spare $3,500? appeared first on Marketing Over Coffee Marketing Podcast.
6/8/20230
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Tiffani Bova on The Experience Mindset

In this Marketing Over Coffee: Learn about the crucial link between Employee Experience, Customer Experience and Success Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What’s happened since we talked to her last about Growth IQ (translated […] The post Tiffani Bova on The Experience Mindset appeared first on Marketing Over Coffee Marketing Podcast.
6/2/20230
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Now with More Borg Baby Boimler!

In this Marketing Over Coffee: Learn about AI and the Writer’s Strike, New Twitter CEO, Travel Tips and more! Direct Link to File Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer’s Strike Who is Borg Baby Boimler? Plannuh acquired – Peter Mahoney interview Linda Yaccarino announced […] The post Now with More Borg Baby Boimler! appeared first on Marketing Over Coffee Marketing Podcast.
5/26/20230
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Healey Cypher on Being a Better Person

In this Marketing Over Coffee: Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a […] The post Healey Cypher on Being a Better Person appeared first on Marketing Over Coffee Marketing Podcast.
5/19/20230
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The Return of Healey Cypher!

In this Marketing Over Coffee: Learn about the future of event planning from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and […] The post The Return of Healey Cypher! appeared first on Marketing Over Coffee Marketing Podcast.
5/11/20230
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We’re Augmenting Your Intelligence

In this Marketing Over Coffee: Learn about Autonomous AI, Martech Landscape, Dyson Zone and more! Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI – AutoGPT, Baby AGI Augmented Intelligence – using large language models to make yourself smarter Scott Brinker’s 2023 Martech Landscape 7:29 – 8:55 […] The post We’re Augmenting Your Intelligence appeared first on Marketing Over Coffee Marketing Podcast.
5/5/20230
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Now with More Turntable Live Music!

In this Marketing Over Coffee: Learn about the future of social music online with Joseph Perla of TurntableLive.com! Direct Link to File Brought to you by our sponsors: The Mailworks and Factor Doing programming and Python in college for his first startup Creating Lab Meeting to accelerate the pace of research science How music festivals […] The post Now with More Turntable Live Music! appeared first on Marketing Over Coffee Marketing Podcast.
4/28/20230
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How to Generate Images and Transcripts with AI Tools

In this Marketing Over Coffee: A head to head showdown between: Stable Diffusion vs. DALL-E vs. Midjourney vs. Otter.ai vs. Descript vs. Adobe Premiere! Direct Link to File Brought to you by our sponsor: LinkedIn This episode of MoC recorded live on The Trust Insights Livestream ☕️ Why it’s all about the prompts Brand names […] The post How to Generate Images and Transcripts with AI Tools appeared first on Marketing Over Coffee Marketing Podcast.
4/21/20230
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The Agency Lifecycle

In this Marketing Over Coffee: Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn How Upsourced got to servicing creative agencies exclusively What are the metrics that an agency should focus on? What are the four stages of the […] The post The Agency Lifecycle appeared first on Marketing Over Coffee Marketing Podcast.
4/14/20230
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Now with More Dummies

In this Marketing Over Coffee: Learn about Twitter Source Code, Bard, Unreal Metahumans and more! Direct Link to File Brought to you by our sponsor: LinkedIn and HelloFresh Twitter source code released to the public Should AI be paused? 7:05 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn […] The post Now with More Dummies appeared first on Marketing Over Coffee Marketing Podcast.
4/7/20230
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Live with Lisa Laporte, CEO of TWiT.tv

In this Marketing Over Coffee: Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte! Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host Read Ads set TWiT apart, […] The post Live with Lisa Laporte, CEO of TWiT.tv appeared first on Marketing Over Coffee Marketing Podcast.
3/31/20230
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Everybody ChatGPT Tonight

In this Marketing Over Coffee: Learn about GPT-4, PaLM, BARD, LinkedIn, 3D Food and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks GPT-4 Coming Soon Google PaLM integrations into Google Docs, Gmail and BARD Copilot GPT into Office ChatGPT better than a Search Engine? 9:12 LinkedIn – We’ve got a […] The post Everybody ChatGPT Tonight appeared first on Marketing Over Coffee Marketing Podcast.
3/23/20230
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PESO Update with Gini Dietrich

In this Marketing Over Coffee: Learn about media types, the strategies for them and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO – Why was it created? What does it mean? 6:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 […] The post PESO Update with Gini Dietrich appeared first on Marketing Over Coffee Marketing Podcast.
3/17/20230
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ChatGPT and Crocs Genius Upsell

In this Marketing Over Coffee: Learn about ChatGPT Propmts, TikTok Insights, Lil Pump and more! Direct Link to File Brought to you by our sponsor: LinkedIn All ChatGPT all the time – Chris covering at Martechopia London – use discount code: marspeaker20 How ChatGPT Works SEO Settings for LinkedIn Articles TikTok Insights tool 8:58 LinkedIn – We’ve […] The post ChatGPT and Crocs Genius Upsell appeared first on Marketing Over Coffee Marketing Podcast.
3/9/20230
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Talking Email: Live from Brazil with Justine Jordan!

In this Marketing Over Coffee: Learn about Email Strategies, Customer First, Cold Email and more! Direct Link to File Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd’s legendary The Cheese Monkeys (and the sequel The Learners!) AIGA Debbie Millman Starting out at ExactTarget, moving on to Litmus 7:14 LinkedIn – We’ve got […] The post Talking Email: Live from Brazil with Justine Jordan! appeared first on Marketing Over Coffee Marketing Podcast.
3/3/20230
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Talking Demos with Sam Clemens

In this Marketing Over Coffee: Learn about Hosted Demos, Sales vs. Marketing, Building, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Beginning at Elance, BuzzAgent, and Hubspot Starting Insight Squared – Because time series reporting is a problem in most native applications Reprise – elimating the headaches […] The post Talking Demos with Sam Clemens appeared first on Marketing Over Coffee Marketing Podcast.
2/23/20230
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Now with Moah Medfid

In this Marketing Over Coffee: Learn about Dunks, SEO Ranking Factors, Twitter API and more! Direct Link to File Brought to you by our sponsor: LinkedIn The Big Game – Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification Join The Analytics for Marketers Slack group to get Chris’ SEJ Ranking Factors Summary […] The post Now with Moah Medfid appeared first on Marketing Over Coffee Marketing Podcast.
2/17/20230
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Making Movies with Riley Street!

In this Marketing Over Coffee: Learn about Crowdfunding Scooter, Seed and Spark, Filming Shorts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Scooter – Watch the Pitch Here Finish Line The 64 Hour Flim Festival Interning for Paul Feig USC School of Cinematic Arts 6:18 We’ve got […] The post Making Movies with Riley Street! appeared first on Marketing Over Coffee Marketing Podcast.
2/10/20230
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Pay No Attention To The Code Behind the Curtain

In this Marketing Over Coffee: Learn about Yandex SEO, LinkedIn Profile Optimization, ChatGPT, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Yandex leak and what it means for SEO Wikipedia 6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your […] The post Pay No Attention To The Code Behind the Curtain appeared first on Marketing Over Coffee Marketing Podcast.
2/3/20230
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Catching up with David Meerman Scott!

In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve! Direct Link to File Brought to you by our sponsor: LinkedIn Bob Weir’s No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad of AI Chasing the Moon […] The post Catching up with David Meerman Scott! appeared first on Marketing Over Coffee Marketing Podcast.
1/27/20230
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Now with More Twitter, Salmon, and Warrior Nun!

In this Marketing Over Coffee: Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Getty suing Stability AI Inside Twitter 6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for […] The post Now with More Twitter, Salmon, and Warrior Nun! appeared first on Marketing Over Coffee Marketing Podcast.
1/20/20230
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AJ Wilcox Talks about LinkedIn Ads

In this Marketing Over Coffee: In this episode Ad Agency owner A.J. Wilcox talks about LinkedIn Advertising Strategies Direct Link to File Brought to you by our sponsor:Marketing Architects Getting Started In Advertising through marketing and tech at school Making Domo the largest spending account Unlock the power of TV for your business with a […] The post AJ Wilcox Talks about LinkedIn Ads appeared first on Marketing Over Coffee Marketing Podcast.
1/13/20230
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Happy New Year 2023!

In this Marketing Over Coffee: Learn about ChatGPT, EEAT, Hot Wings and more! Direct Link to File Brought to you by our sponsor: LinkedIn Is Google afraid of ChatGPT? AI Hallucinations Why you can’t let your business ride on organic traffic alone 10:41 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a […] The post Happy New Year 2023! appeared first on Marketing Over Coffee Marketing Podcast.
1/5/20230
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2022 Year in Review and Happy Holidays to You!

In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway! Direct Link to File Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris’ coverage of GA4 and what’s happening in AI: Chris on GA4 Most […] The post 2022 Year in Review and Happy Holidays to You! appeared first on Marketing Over Coffee Marketing Podcast.
12/22/20220
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Now with More AI Generated Portraits

In this Marketing Over Coffee: In this episode learn about Fusion, ChatGPT, 12 Days of Data and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Fusion 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your business with a free copy […] The post Now with More AI Generated Portraits appeared first on Marketing Over Coffee Marketing Podcast.
12/16/20220
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Using Behavioral Science in Marketing

In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy’s book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the power of TV for your […] The post Using Behavioral Science in Marketing appeared first on Marketing Over Coffee Marketing Podcast.
12/9/20220
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Now with More Rando Pre-Holiday News

In this Marketing Over Coffee: In this episode learn about CyberWeek, Clean Rooms, The World Cup and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining strentgh in a downturn 5:43 […] The post Now with More Rando Pre-Holiday News appeared first on Marketing Over Coffee Marketing Podcast.
12/1/20220
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Now It’s Thanksgiving Break!

In this Marketing Over Coffee: No show today, just news to share: Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on […] The post Now It’s Thanksgiving Break! appeared first on Marketing Over Coffee Marketing Podcast.
11/25/20220
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Angela Voss on All-Inclusive TV

In this Marketing Over Coffee: Learn about the Latest In TV Advertising from Marketing Architects’ Angela Voss Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the […] The post Angela Voss on All-Inclusive TV appeared first on Marketing Over Coffee Marketing Podcast.
11/18/20220
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Of Course We’ve Got to Talk Twitter

In this Marketing Over Coffee: In this episode learn about Twitter, Money Laundering, NaNoWriMo and more! Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von […] The post Of Course We’ve Got to Talk Twitter appeared first on Marketing Over Coffee Marketing Podcast.
11/11/20220
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Talking Direct Mail with Brianne and Meagan

In this Marketing Over Coffee: Learn about the strategies and process of Direct Mail from the team at The Mailworks Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes […] The post Talking Direct Mail with Brianne and Meagan appeared first on Marketing Over Coffee Marketing Podcast.
11/4/20220
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Talking the Art of SEO with Stephan Spencer

In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it’s a large book – you can get the early raw version from […] The post Talking the Art of SEO with Stephan Spencer appeared first on Marketing Over Coffee Marketing Podcast.
10/28/20220
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Together Again!

In this Marketing Over Coffee: In this episode learn about Thought Leadership, Email Reputation, Better Videos, and more! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only direct mail can deliver, work […] The post Together Again! appeared first on Marketing Over Coffee Marketing Podcast.
10/21/20220
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Now with More Jay Baer and Speed!

In this Marketing Over Coffee: In this episode best-selling author Jay Baer talks about his new study: The Time to Win! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! The Time To Win How has the pandemic changed our notion of time? How does speed affect Customer Experience (CX)? 6:48 […] The post Now with More Jay Baer and Speed! appeared first on Marketing Over Coffee Marketing Podcast.
10/14/20220
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Now With More BIMI!

In this Marketing Over Coffee: In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) – Currently used only by 9% according to Litmus – How to set up BIMI […] The post Now With More BIMI! appeared first on Marketing Over Coffee Marketing Podcast.
10/7/20220
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Ann Handley on Everybody Writes

In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market Basket over the past 4 […] The post Ann Handley on Everybody Writes appeared first on Marketing Over Coffee Marketing Podcast.
9/30/20220
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Now with More Sleepy Chicken!

In this Marketing Over Coffee: In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman nails it, that relationships are […] The post Now with More Sleepy Chicken! appeared first on Marketing Over Coffee Marketing Podcast.
9/23/20220
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Improve Your Zoom Image

In this Marketing Over Coffee: In this episode learn about camera, microphone and lighting for your home studio and more! Direct Link to File Brought to you by our sponsor: LinkedIn Upping your audio and video game Say no to virtual backgrounds Roomrater Kerry Barrett – Helping you look good on video Get a Logitech […] The post Improve Your Zoom Image appeared first on Marketing Over Coffee Marketing Podcast.
9/16/20220
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What’s Your Zip Code Story?

In this Marketing Over Coffee: In this episode author CJ Gross talks about his new book on Diversity, Equity, Inclusion, Mentoring and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! This Atlanta Zip Code will take 13 years off your life Some of the conversations in the DEI […] The post What’s Your Zip Code Story? appeared first on Marketing Over Coffee Marketing Podcast.
9/9/20220
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Dinner with Charmander

In this Marketing Over Coffee: In this episode learn about Private Social Media, AI Image Generation, Politics and Identity, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Private Social Media Stable Diffusion for AI Image Generation LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem […] The post Dinner with Charmander appeared first on Marketing Over Coffee Marketing Podcast.
9/1/20220
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Pumpkin Spice Podcasts Are Back!

In this Marketing Over Coffee: In this episode learn about Unstoppable Pumpkin, Discord, AI Generated Images and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Pumpkin Spice Time – Squishmallow Discord You need to get familiar with Discord 7:15 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you […] The post Pumpkin Spice Podcasts Are Back! appeared first on Marketing Over Coffee Marketing Podcast.
8/26/20220
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Marketing Your Book

In this Marketing Over Coffee: In this summer special learn about all the tactics you can use to market a book! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first […] The post Marketing Your Book appeared first on Marketing Over Coffee Marketing Podcast.
8/18/20220
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More than Meets the Eye

In this Marketing Over Coffee: In this episode learn about Gladwell on Virtual Work, Multimodal AI, Yacht Rock, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal – Type in text, get a photo. SEC in on Rally, crackdown on digital currencies might be illegal […] The post More than Meets the Eye appeared first on Marketing Over Coffee Marketing Podcast.
8/11/20220
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Brooke Sellas on Conversations That Connect

In this Marketing Over Coffee: In this episode Brooke talks about her new book on how to connect, converse and covert! Direct Link to File Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with her work for the Cystic […] The post Brooke Sellas on Conversations That Connect appeared first on Marketing Over Coffee Marketing Podcast.
8/5/20220
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Now with More Accessibility and Less Like The Gas Guys

In this Marketing Over Coffee: In this episode learn about Accessibility, Disinformation, Skimpflation and more! Direct Link to File Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility – Search Console, W3C, A11y, IBM’s Able 7:20 You need a video or design ad for your next campaign, and you need […] The post Now with More Accessibility and Less Like The Gas Guys appeared first on Marketing Over Coffee Marketing Podcast.
7/29/20220
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Now with More Escape Rooms and Jonathan Murrell!

In this Marketing Over Coffee: In this episode learn about Escape Games, Virtual Events, and more from Jonathan Murrell, co-founder and CMO of The Escape Game! Direct Link to File Brought to you by our sponsors: Superside and Wix! Learn more at: TheEscapeGame.com and TeamBuildingHub.com Transitioning Escape Rooms to Virtual for Disney, Amazon, the San Francisco […] The post Now with More Escape Rooms and Jonathan Murrell! appeared first on Marketing Over Coffee Marketing Podcast.
7/22/20220
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Now with More Rodecaster

In this Marketing Over Coffee: In this episode learn about CoTweets, Missing Search Console Terms, Gear and more! Direct Link to File Brought to you by our sponsors: Superside and Trust Insights Twitter deal not happening? Twitter testing CoTweets Gen Z vs. Millenials 8:06 You need a video or design ad for your next campaign, […] The post Now with More Rodecaster appeared first on Marketing Over Coffee Marketing Podcast.
7/15/20220
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Summer Break!

In this Marketing Over Coffee: We’re resting this week, we hope you do too! Direct Link to File Brought to you by our sponsor: LinkedIn John’s doing the Global Week of Rest But he is using his time off to update the audio workflow, this episode is the first on the new hardware! Get MoC […] The post Summer Break! appeared first on Marketing Over Coffee Marketing Podcast.
7/7/20220
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Seth Godin on The Carbon Almanac

In this Marketing Over Coffee: In this episode learn about Seth’s Collaborative Project on Climate Change Direct Link to File Brought to you by our sponsors: Superside and Zapier Get the Carbon Almanac here More than 300 people from 40 countries to create a 97,000 word compendium Stop arguing with the people in the back […] The post Seth Godin on The Carbon Almanac appeared first on Marketing Over Coffee Marketing Podcast.
7/1/20220
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LaMDA’s Not Thinking of You

In this Marketing Over Coffee: In this episode learn about Crypto hit, Google LaMDA, Ecosia and more! Direct Link to File Brought to you by our sponsors:Terminus and Trust Insights Tough run for Crypto Starlink for work at home Is Google LaMDA sentient? 9:10 Terminus – the marketing platform for efficient revenue growth. Terminus is […] The post LaMDA’s Not Thinking of You appeared first on Marketing Over Coffee Marketing Podcast.
6/23/20220
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Live from Montenegro

In this Marketing Over Coffee: In this episode learn about Keynote Captioning, Email Images, Server Side Google Tag Manager and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Real time close captioning and translation in PowerPoint PowerPoint vs. Keynote 6:32 – 7:46 Terminus – the marketing platform for efficient revenue […] The post Live from Montenegro appeared first on Marketing Over Coffee Marketing Podcast.
6/16/20220
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Getting More Women in Agency Ownership Roles

In this Marketing Over Coffee: In this episode learn about Cornett owner Christy Hiler and the Until You Own It Initiative Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn The path to Cornett Transitioning from delivering service to giving strategic guidance 8:55 Terminus – the marketing platform for efficient revenue growth. […] The post Getting More Women in Agency Ownership Roles appeared first on Marketing Over Coffee Marketing Podcast.
6/9/20220
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This Title Crafted by A Human

In this Marketing Over Coffee: In this episode learn about AI Generated Copy, GA4 for Marketers, Digital Ad Antitrust and more! Direct Link to File Brought to you by our sponsors:Terminus and Zapier Bill Slawski recently passed away, you may know him from SEO by the Sea – Danny Goodwin on obituary spam LightSpeed and […] The post This Title Crafted by A Human appeared first on Marketing Over Coffee Marketing Podcast.
6/2/20220
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Debbie Millman’s Conversations With the World’s Most Creative People

In this Marketing Over Coffee: Learn About The New Book from the Most Legendary Name in Branding Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn What’s happened since 2017? Link to previous interview The Book: Why Design Matters: Conversations with the World’s Most Creative People How’d you trim it down […] The post Debbie Millman’s Conversations With the World’s Most Creative People appeared first on Marketing Over Coffee Marketing Podcast.
5/26/20220
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The Good Customer is Always Right

In this Marketing Over Coffee: In this episode learn about Leveling up Twitter Chat, Culture of Trust, Quantum Machine Learning and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Twitter Deal on Hold Is Culture of Trust the answer to The Great Resignation? 7:56 Terminus – the marketing platform for […] The post The Good Customer is Always Right appeared first on Marketing Over Coffee Marketing Podcast.
5/19/20220
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Now With More Bad Advice Ranting!

In this Marketing Over Coffee: In this episode learn about The Future of Twitter, 360 Cameras, Bad Advice and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Marketers split Elon Musk buying Twitter You can now remove Google results that contain personal info 7:45 Terminus – the marketing platform for […] The post Now With More Bad Advice Ranting! appeared first on Marketing Over Coffee Marketing Podcast.
5/12/20220
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Talking Measurement with Katrina Wong

In this Marketing Over Coffee: Katrina will change the way you think about how you measure the effectiveness of marketing campaigns Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Shout out to Greg at CloudKettle The Importance of the 360 Degree View of the Customer Data Platform (CDP) The Data […] The post Talking Measurement with Katrina Wong appeared first on Marketing Over Coffee Marketing Podcast.
5/6/20220
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Now with More Bane

In this Marketing Over Coffee: In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Roku Clean Room Mobile App Data Tracking on iOS up to 25% 6:17 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the […] The post Now with More Bane appeared first on Marketing Over Coffee Marketing Podcast.
4/28/20220
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Now with More Wilhelm Scream!

In this Marketing Over Coffee: In this episode learn about AI Content, Programmatic SEO, Discord and more! Direct Link to File Brought to you by our sponsors: Terminus and Wix Google says nope to AI content Leveraging Programmatic SEO What influencers get paid 7:37 Terminus – the marketing platform for efficient revenue growth. Terminus is […] The post Now with More Wilhelm Scream! appeared first on Marketing Over Coffee Marketing Podcast.
4/21/20220
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Real World Marketing with Jeanne Hopkins

In this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernizing outdoor advertising Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Previous Interview Her biggest lesson from writing the book QR Codes are finally here Digital ad pricing doubling and tripling through 2021 100+ Forms […] The post Real World Marketing with Jeanne Hopkins appeared first on Marketing Over Coffee Marketing Podcast.
4/14/20220
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Your Marketing Battle Pass

In this Marketing Over Coffee: In this episode learn about Google Mobile Results, Negative FB Comments , EVs at Starbucks and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn More image oriented Google Mobile SERP Understand and Use Google Search Console – Use the code moc for $50 off! The […] The post Your Marketing Battle Pass appeared first on Marketing Over Coffee Marketing Podcast.
4/7/20220
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The End of GA3

In this Marketing Over Coffee: In this episode learn about transitioning to Google Analytics 4, the Metaverse , Fortnite and more! Direct Link to File Brought to you by our sponsors:Terminus and BetterHelp GA3 End of Life June 2023 – Getting ready for Google Analytics 4 Having GA feed the raw data to Big Query […] The post The End of GA3 appeared first on Marketing Over Coffee Marketing Podcast.
3/31/20220
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Talking Startups and Language with Matt Lerner

In this Marketing Over Coffee: In this episode learn about Language Market Fit with Matt Lerner Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 – 6:22 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer […] The post Talking Startups and Language with Matt Lerner appeared first on Marketing Over Coffee Marketing Podcast.
3/24/20220
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Obi Wan, Maria, and Vigilante Walk Into a Bar…

In this Marketing Over Coffee: In this episode learn about TikTok Influencers, Synthetic Data, Amazon AMP and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 – 8:04 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement […] The post Obi Wan, Maria, and Vigilante Walk Into a Bar… appeared first on Marketing Over Coffee Marketing Podcast.
3/17/20220
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Strategy for Visualizing Data with Lee Feinberg

In this Marketing Over Coffee: In this episode learn about data visualization as product, Design to Act, and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Learn more from Lee Feinberg Talking tactics for visualizing data and data literacy Design to Act, and thinking about the problem as a […] The post Strategy for Visualizing Data with Lee Feinberg appeared first on Marketing Over Coffee Marketing Podcast.
3/10/20220
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They Don’t Need a Ride

In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine – short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 […] The post They Don’t Need a Ride appeared first on Marketing Over Coffee Marketing Podcast.
3/4/20220
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Team Earth Over Coffee

In this Marketing Over Coffee: In this episode learn about Team Earth, URL Inspection, Downvotes and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Superb Owl – Coinbase QR code crashed the App $6.5M for 30 second spot McConaughey – Team Earth Google URL Inspection API 6:28 – 7:34 […] The post Team Earth Over Coffee appeared first on Marketing Over Coffee Marketing Podcast.
2/24/20220
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The 4 Question Go To Market Framework

In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market – The most used and abused term in business The 5 Areas where Companies […] The post The 4 Question Go To Market Framework appeared first on Marketing Over Coffee Marketing Podcast.
2/18/20220
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Now with More AR!

In this Marketing Over Coffee: In this episode learn about AR for Shopping, Automated Moderation, Chubby Buttons and more! Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Pinterest AR New Language Generation – GPT Neo X 20B 7:09 – 8:01 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve […] The post Now with More AR! appeared first on Marketing Over Coffee Marketing Podcast.
2/11/20220
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Talking Marketing Operational Excellence with Peter Mahoney

In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Peter’s book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for Marketing Operations Building first version […] The post Talking Marketing Operational Excellence with Peter Mahoney appeared first on Marketing Over Coffee Marketing Podcast.
2/4/20220
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Now with More Wordle!

In this episode learn about AI for Wordle, Microsoft Gaming, Organic Social and more!  Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Winning at Wordle Microsoft $68.7B for Activision Blizzard 7:09 – 8:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all […] The post Now with More Wordle! appeared first on Marketing Over Coffee Marketing Podcast.
1/27/20220
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Adding Music to Marketing with Sam Parvin

In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label […] The post Adding Music to Marketing with Sam Parvin appeared first on Marketing Over Coffee Marketing Podcast.
1/20/20220
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Finally, a Reason for TikTok

In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok – It’s about the music!! 6:06 – 7:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve […] The post Finally, a Reason for TikTok appeared first on Marketing Over Coffee Marketing Podcast.
1/14/20220
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Now with More Monday!

In this Marketing Over Coffee: In this episode learn about email analysis, the GOOD Framework, New Gear, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 – 7:48 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that […] The post Now with More Monday! appeared first on Marketing Over Coffee Marketing Podcast.
1/6/20220
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2021 Year in Review

In this Marketing Over Coffee: In this episode Trust Insights CEO Katie Robbert joins us for the year end wrap up! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Pandemic The Great Resignation Refusal to go remote The global supply chain 7:38 – 8:45 Experience what your customers experience with […] The post 2021 Year in Review appeared first on Marketing Over Coffee Marketing Podcast.
12/23/20210
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Making Virtual Events that People Want to Attend

In this Marketing Over Coffee: In this episode founder Michael Friedman of MeetVirtually talks about making remarkable events and more! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Going to Broadway Bringing in the Schuyler Sisters 7:07 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets […] The post Making Virtual Events that People Want to Attend appeared first on Marketing Over Coffee Marketing Podcast.
12/17/20210
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Deck the Halls with Data

In this Marketing Over Coffee: In this episode learn about The 12 Days of Data, Google Discover, and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month 12 Days of Data 6:28 Experience […] The post Deck the Halls with Data appeared first on Marketing Over Coffee Marketing Podcast.
12/10/20210
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Gaugin, Quantum Computing, Real Estate and More!

In this Marketing Over Coffee: In this episode learn about Responsive Search Ads, TikTok, AMP and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Nvidia Gaugin 2, letting the computer draw based on your text TikTok – on track for 1.5 Billion Users 6:33 Experience what your customers experience […] The post Gaugin, Quantum Computing, Real Estate and More! appeared first on Marketing Over Coffee Marketing Podcast.
12/2/20210
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Sending The Right Content in The Right Channel at the Right Time

In this Marketing Over Coffee: In this episode Nancy Chen of Zumper talks about building unique customer experiences! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your […] The post Sending The Right Content in The Right Channel at the Right Time appeared first on Marketing Over Coffee Marketing Podcast.
11/26/20210
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3 Best Year End Tactics

In this Marketing Over Coffee: In this episode learn about Drag Race, Planners, Gifts, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic […] The post 3 Best Year End Tactics appeared first on Marketing Over Coffee Marketing Podcast.
11/19/20210
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How to Get More in the Funnel

In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content agencies so they can promote […] The post How to Get More in the Funnel appeared first on Marketing Over Coffee Marketing Podcast.
11/12/20210
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SEO in Terms of Needs Met

In this Marketing Over Coffee: In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines – Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT to Understand SEO? 7:05 Experience […] The post SEO in Terms of Needs Met appeared first on Marketing Over Coffee Marketing Podcast.
11/5/20210
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The Future of Influencer Marketing

In this Marketing Over Coffee: In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence School vs. Entrepreneur only Starting with Four Years of Bootstrap Why tailwinds for influencer marketing have been […] The post The Future of Influencer Marketing appeared first on Marketing Over Coffee Marketing Podcast.
10/28/20210
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Are Vanity Metrics Bad?

In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND – Spike Lee interview 9:14 Experience what your customers experience with UserTesting. The UserTesting Human […] The post Are Vanity Metrics Bad? appeared first on Marketing Over Coffee Marketing Podcast.
10/22/20210
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Can We Talk?

In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of avoiding conversations It starts with […] The post Can We Talk? appeared first on Marketing Over Coffee Marketing Podcast.
10/15/20210
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Incrementality 101

In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And […] The post Incrementality 101 appeared first on Marketing Over Coffee Marketing Podcast.
10/8/20210
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Hope for Humanity

In this Marketing Over Coffee: In this episode learn about what Artificial Intelligence Can’t Do, Getting More LinkedIn Traffic, iOS15, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence AI Content Generation – How The Pile works AI content quality will only be in the middle of the bell […] The post Hope for Humanity appeared first on Marketing Over Coffee Marketing Podcast.
10/1/20210
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The AI Marketing Canvas

In this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas – A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came […] The post The AI Marketing Canvas appeared first on Marketing Over Coffee Marketing Podcast.
9/24/20210
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Last of the Ironic Titles

In this Marketing Over Coffee: In this episode learn about what you need to be ready for on September 20th, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift’s SmartHub CDP delivers personalized, omnichannel […] The post Last of the Ironic Titles appeared first on Marketing Over Coffee Marketing Podcast.
9/16/20210
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Swipe the Leg

In this Marketing Over Coffee: In this episode learn about The Future of Social, Wonderboom 2, Proactive CX, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The end of social and the timeline? Trends for 2022 and onward? What happens when your staff members become influencers? 6:46 Blueshift’s […] The post Swipe the Leg appeared first on Marketing Over Coffee Marketing Podcast.
9/9/20210
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Now with More Robots!

In this Marketing Over Coffee: In this episode learn about Telsa Bot, Zero Party Data, Oculus, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The Robots are Coming! Tesla Bot vs. Boston Dynamics 6:50 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful […] The post Now with More Robots! appeared first on Marketing Over Coffee Marketing Podcast.
9/3/20210
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Find Your Red Thread with Tamsen Webster

Find Your Red Thread with Tamsen Webster In this Marketing Over Coffee: In this episode learn about Tamsen’s New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured […] The post Find Your Red Thread with Tamsen Webster appeared first on Marketing Over Coffee Marketing Podcast.
8/27/20210
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Just Like Scope

In this Marketing Over Coffee: In this episode learn about Generic Future, FLoC Interests, Virtual Travel, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift’s SmartHub CDP delivers personalized, omnichannel […] The post Just Like Scope appeared first on Marketing Over Coffee Marketing Podcast.
8/20/20210
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Talking with Kevin Gleason of Leatherman

In this Marketing Over Coffee: In this episode learn about one of America’s most iconic brands from Global Brand and Marketing Director Kevin Gleason! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from […] The post Talking with Kevin Gleason of Leatherman appeared first on Marketing Over Coffee Marketing Podcast.
8/13/20210
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That Marketing Java Guys Show

In this Marketing Over Coffee: In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs more than 1200 unique features […] The post That Marketing Java Guys Show appeared first on Marketing Over Coffee Marketing Podcast.
8/6/20210
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Amber Bogie on ABM

In this Marketing Over Coffee: In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech […] The post Amber Bogie on ABM appeared first on Marketing Over Coffee Marketing Podcast.
7/29/20210
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Pre Post Pandemic Advice

In this Marketing Over Coffee: In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Work on strengths or weaknesses? Next level Twitter Analytics – Sign up for the text list to get yours! Get MoC […] The post Pre Post Pandemic Advice appeared first on Marketing Over Coffee Marketing Podcast.
7/22/20210
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Jim Huling on the 4 Disciplines of Execution

In this Marketing Over Coffee: In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics The 4 Disciplines of Execution is part of Jim’s work with FranklinCovey 35 Years Climbing the IT Career track […] The post Jim Huling on the 4 Disciplines of Execution appeared first on Marketing Over Coffee Marketing Podcast.
7/16/20210
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Nobody Wants A Webinar

In this Marketing Over Coffee: In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be the only way it will […] The post Nobody Wants A Webinar appeared first on Marketing Over Coffee Marketing Podcast.
7/8/20210
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Now With Even More Creative from Pete Buhler – Part 2

In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Buhler Creative – is where he’s at Avoiding Extreme Beige Going back to the Style Guide for a Refresh Jungian Brand Archetypes The 22 […] The post Now With Even More Creative from Pete Buhler – Part 2 appeared first on Marketing Over Coffee Marketing Podcast.
6/25/20210
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Talking Creative with Pete Buhler

In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative – Working as copywriter and designer 7:09 StackAdapt is […] The post Talking Creative with Pete Buhler appeared first on Marketing Over Coffee Marketing Podcast.
6/18/20210
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Requiem for a TiVO

In this Marketing Over Coffee: In this episode learn about NLP, Twitter Blue, WWDC, Generation Alpha and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus New Natural Language Processing Tools – Latest AI beats human copy Twitter Blue Paid Service being tested in Australia and Canada Twitter Super Follows […] The post Requiem for a TiVO appeared first on Marketing Over Coffee Marketing Podcast.
6/11/20210
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Now With A Lot More Offensive Stuff!

In this Marketing Over Coffee: In this episode learn about New Google Stuff, Amazon Sidewalk, Pride, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus […] The post Now With A Lot More Offensive Stuff! appeared first on Marketing Over Coffee Marketing Podcast.
6/4/20210
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Sean Zinsmeister on Modern Marketing Dataflow

In this Marketing Over Coffee: In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn’t do anything." You should […] The post Sean Zinsmeister on Modern Marketing Dataflow appeared first on Marketing Over Coffee Marketing Podcast.
5/28/20210
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Now with More Communicator Award!

In this Marketing Over Coffee: In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus UTM 101 Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing […] The post Now with More Communicator Award! appeared first on Marketing Over Coffee Marketing Podcast.
5/21/20210
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Headless and Hybrid, but with a PitchCaptcha

In this Marketing Over Coffee: In this episode learn about Headless CMS, FloC, Text Campaigns and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook […] The post Headless and Hybrid, but with a PitchCaptcha appeared first on Marketing Over Coffee Marketing Podcast.
5/14/20210
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Kate Burnett on Neurodiversity in Marketing

In this Marketing Over Coffee: In this episode learn about Neurodiversity in Marketing and what the Data & Marketing Association is doing about it! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? Link to the DMA Neurodiversity […] The post Kate Burnett on Neurodiversity in Marketing appeared first on Marketing Over Coffee Marketing Podcast.
5/7/20210
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Christopher S. Penn on AI for Marketers, Third Edition!

In this Marketing Over Coffee: In this episode learn about the new edition of Chris’ book!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus AI for Marketers, Third Edition now available! Trust Insights Network Analysis Case Study 7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution […] The post Christopher S. Penn on AI for Marketers, Third Edition! appeared first on Marketing Over Coffee Marketing Podcast.
4/30/20210
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Eric Schwartzman on The Digital Pivot

In this Marketing Over Coffee: In this episode learn about taking small and medium enterprises digital! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms    His new book The Digital Pivot – Secrets of Online Marketing Foreward by David Pogue […] The post Eric Schwartzman on The Digital Pivot appeared first on Marketing Over Coffee Marketing Podcast.
4/23/20210