Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side. She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon. You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career. Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth. LinkedIn: https://www.linkedin.com/in/laurenshieldking/

Back to Brand-Side. This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz. Garrison is an Associate Manager of Global Media Relations at Shure Incorporated. Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional growth with personal passions. We discuss the importance of networking and connecting with industry professionals to navigate career transitions!

In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies. They discuss the significant impact of executive moves in advertising and the rise of AI interns in agencies. The episode also covers the effects of mergers, acquisitions, and partnerships on mid-sized agencies, highlighting the changing nature of agency sizes and client project approaches.

NHL, NBA, NFL, MLB. You know these, but do you know PBR? It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side. Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional audience. Hear how strategic partnerships propel PBR into new markets and catch Tripp's expert advice for marketers aiming to leave their mark. Listen for an episode packed with insights and strategies that are shaping the future of sports marketing.

Breaking Down Ad Age's A-List 2024 This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture. They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry. 00:00 Special Episode Alert: The A-List Reveal 02:10 Unveiling the A-List: The Top Agencies of the Year 08:07 Deep Dive into the Top 10 Agencies of 2023 19:13 Exploring the Top 5 Agencies and Their Impact 24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive 26:16 The Story of Greg Han and the Impact of NFA 28:47 Unveiling the Strategy Behind Mischief's Success 32:39 Spotlight on Independent Agency of the Year 36:11 Exploring In-House Agency Excellence with Yeti 43:18 Agency Executive of the Year: A Story of Resilience 48:23 Wrapping Up: The Power of Brand and Agency Recognition

We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.

In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies implement to create more inclusive environments. Additionally, the episode explores the challenges faced by students and recent graduates in finding jobs within the advertising industry, offering insights and advice on navigating these difficult times. A special guest joined the conversation, shedding light on her reporting on these critical industry issues.00:00 Introduction and Catching Up02:28 Agency Headline of the Week10:36 Rapid Fire Headlines22:33 Special Guest Introduction22:52 Conversation with Special Guest23:33 Discussing Neurodiversity in Agencies24:17 Challenges Faced by New Graduates in Advertising33:08 Advice for Breaking into the Industry39:48 Closing

Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it. This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek. He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a supportive environment. His discussion about the evolving landscape of advertising, including the role of AI, offers a realistic yet optimistic view of the industry's future.

Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours. Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more. If an episode doesn't suit you, share it with someone who might find it useful. DM us with content ideas or your burning questions needing a blueprint.

Breaking and Entering Presents PRESSING with Brian Steinberg. In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the creative process, and new trends such as sports migrating from TV to streaming. Brian also provides insights into his coverage selection process and tips for advertisers to catch his attention with their creative work.  00:00 Introduction and Importance of Specialized Journalism 00:55 Brian Steinberg's Career Journey and Expertise 01:30 The Evolution of Media and Advertising 02:31 The Intricacies of Media, Entertainment, and Advertising 03:50 Standout Stories and the Power of Connections 08:02 The Role of Variety in the Media Landscape 12:28 Trends and Predictions in Advertising and Marketing 15:18 The Impact of AI and Health in Advertising 22:40 How to Stand Out in the Creative Industry 30:08 Final Thoughts and Advice for Aspiring Advertisers

Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest.  00:00 Introduction and Catching Up 01:20 Breaking Down the Show's Segments 01:49 Valentine's Day Campaigns Discussion 09:51 Post-Super Bowl Ad Reactions 18:26 Agency Headline of the Week 26:20 Introducing the Rapid Fire Segment 27:59 Deep Dive into WPP's U.S. Revenue Decline 32:30 Continuing the Rapid Fire Segment 32:48 Discussing McDonald's Anime Campaign 38:44 Exploring Haleon's Influencer Marketing Strategy 43:50 Surprise Guest 50:35 Closing Remarks

Introducing Pressing. This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times.  Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not.  Jasmine discusses her focus areas for 2024, particularly the implications of it being an election year on political advertising. She also delves into "Hardcore Agency News," offering in-depth discussions on the state of Agency of Record (AOR), independent agencies, and other advertising trends in 2023, along with predictions for 2024.  Of course, we talk about these topics through a lens that assists in your break into the ad industry.  Links: https://www.marketingbrew.com/contributor/JasmineSheena https://www.linkedin.com/in/jasminesheena/

Jeff Pillet-Shore is the Marketing Director at Allagash Brewing Company.  Named in Ad Age's 2023 "Break Out Brand Leaders," Jeff's journey is a blend of innovation and adaptability.  We discuss Allagash, starting as a local brewery in Portland, Maine, in 1995 and how they have grown, thanks to its inclusive approach and unique strategies in the craft beer industry.  We discuss key moments like their strategic pivot during the pandemic and how launching 12-pack cans right before lockdowns served as especially beneficial.  Jeff's story is a lesson in aligning personal passions with professional paths. Listen for lessons on navigating market changes, embracing your true calling, and how to break in and thrive in marketing. Links: https://www.linkedin.com/in/jeffpilletshore/ https://flowcv.me/geno-schellenberger  

Quality guests.  This week, we learn from Gordy and Brian, the co-founders and Co-CCOs of Quality Meats, an acclaimed independent creative agency. Starting in the summer of 2020 with no initial clients or investors, they and production veteran Kacey Hart have grown Quality Meats into a fully integrated agency known for high-quality work without unnecessary complications.  Their client list includes Huggies, Regal Cinemas, Doordash, Kotex and more.  Both Gordy and Brian have an award-winning history in advertising since 2008.  In this episode, they discuss their professional journey and agency growth and offer advice just for you.  Links https://qualitymeatscreative.com/ https://www.crowbarawards.com/

In the inaugural episode of 'Breaking with Brian Bonilla,' Brian and Geno explore various subjects, including Super Bowl ads breaking the mold, the increase of celebrity advertisements, and key non-celebrity ads to look out for this Super Bowl. Hosts also dive into AI trends in advertising, discussing Microsoft's AI assistant Copilot and the push for AI investment from companies such as WPP and Publicis. Changes in the agency world, including Microsoft's shift to a creative CEO and the rise of high-profile agency acquisitions, were also highlighted. 00:01 Introduction and Welcome 00:33 The Vision for the Show 02:33 The Excitement of the Super Bowl 03:15 Behind the Scenes of Super Bowl Reporting 05:13 The Impact of Super Bowl Ads 06:35 The Personal Side of the Super Bowl 08:03 Predictions for the Halftime Show 10:09 The Evolution of Super Bowl Ads 16:44 The Rise of Snack Ads 21:29 The Suits Bowl 27:24 Beyond the Screen: Innovative Ad Strategies 30:59 Understanding Brand Identity and Marketing 32:58 The Impact of Celebrities in Advertising 33:09 Exploring Non-Celebrity Ads in the Super Bowl 34:24 The Rise of Celebrity-Owned Agencies 35:57 The Power of AI in Advertising 38:06 The Influence of AI on Creativity 41:25 The Role of Brands in the Super Bowl 55:34 The Future of Advertising Agencies 01:03:44 The Impact of Agency Acquisitions 01:07:39 The Power of Brands in Elevating Voices

Here it is. Handpicked by Thas Naseemuddeen herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop an integrated campaign that establishes YouTube TV as the cheat code for live TV. This incredible team did an amazing job.  Tara Sneed, Juliette Dias, and Anna Wesley Dubach created the campaign: “What You Need Now." All aspiring advertisers from the University of North Carolina at Chapel Hill. Listen to their conversation with the guest judge, Thas Naseemuddeen, CEO at Omelet. Links See the brief and their work here: https://www.crowbarawards.com/previous-winners https://www.linkedin.com/in/taracorinnesneed/ https://www.linkedin.com/in/juliette-dias/ https://www.linkedin.com/in/annawesleydubach/

Cooper Colvig is back with this week's guest, Evan Russack Co-Founder and Head of Account and Strategy at WorkInProgress Boulder, Colorado. You might know them best for their work on dominos, but they are doing a ton of Incredible work for so many other amazing brands.  WorkInProgress was named an Ad Age A-List Agency Standout (202), twice recognized by Ad Age’s Small Agency Awards (2020, 2022) and shortlisted for Campaign US’ Independent Agency of the Year (2023). Cooper and Evan talk about the business savvy that Evan picked up in his childhood, his journey through the world of beer, and building a new agency that has become a powerhouse in Boulder, Colorado. WorkInProgress is another incredible example of how the shops under the flat irons are no joke. 

He has studied and perfected the undergraduate creative system.  Glenn Griffin is the Director of Creative at UT Austin.  He's been teaching creativity and portfolio development courses for over 20 years.  His mission is clear. It's to help aspiring advertisers break into the creative industry. And he's gotten quite good at it.  He shares his wealth of knowledge with us today on our ADjunct segment, and if I were an aspiring advertiser, I would listen to this episode twice. And once in reverse.  Links: Connect with him here: https://www.linkedin.com/in/wglenngriffin/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

It's never too late to pivot to the career you love.  For Sean, it was from pivot tables and a career in Excel to becoming Dr. Sean Sawicki after earning his Ph.D. in communications after falling in love with teaching.  Today, Sean is on his way to tenure, leading the advertising and PR Department at the University of Tampa as an Assistant Professor.  His years of marketing-side experience and academic journey make him the perfect guest on our "ADjunct segment," where we interview the best advertising educators nationwide.  In addition to sound advertising advice, Sean teaches us some invaluable lessons - like proper ways to invest in yourself, whether you are a student or thriving in your professional career.  Links: Connect with Sean: https://www.linkedin.com/in/sean-sawicki-ph-d-43b07814/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

A role you might not have considered, but you should.  It's data strategy.  Merc is a data strategist at 72andSunny and an Adjunct Lecturer at The University of Illinois and Indiana University.  We break down what it means to be a data strategist, who could be best interested and how data strategy uncovers insights to help identify audiences and world trends that lead to the right creative idea at the right place and time for the right audience.  Merc also discusses the decision to pursue a Master's degree after college, even after receiving a full-time strategy offer at a local Chicago agency and breaks down why that decision was made.  This dense episode might shift your break-in blueprint for the better. 

From a receptionist to head of account.  Kevin Christopherson's story is one of insane passion, work ethic, overcoming toxic advertising environments, and hope.  Full of lessons, Kevin is now an associate professor of advertising at Columbia College in Chicago.  An award-winning academic institution known for its prolific creative development, I cannot wait for you to listen and learn from Kevin in this episode.  You will want to connect with him, and LinkedIn is the best way to do so!  https://www.linkedin.com/in/kevin-christophersen/

She is the Director of Design at Yellow House Consulting, a women-led digital marketing consultancy.  She is also the go-to professor at the University of Miami for advertising students looking to break into advertising.  This week, we have the pleasure of learning from Sarai Nunez, Assistant Professor of Practice at the University of Miami School of Communication.  An easy listen for you all out there, we sit back and go back and forth on our very best advertising advice specifically for the students out there in the world.  Portfolio schools, navigating undergraduate education, career mapping, all the stuff we love to discuss on this show.  And Sarai knows her stuff. Many of her students work at excellent shops, and she's even had more than a handful go on to create Super Bowl spots. Give it a listen to better your break-in chances.  Links: Connect with her: https://www.linkedin.com/in/sarai-nunez-88915a8/ Connect with us: https://www.linkedin.com/company/66741635/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/

Here it is. Handpicked by Eric Kallman himself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes the Amtrak rail system as a way to enjoy travel, have a positive impact on the environment, and reach incredible destinations across the U.S. And this one fantastic human did it so wonderfully.  Nikhil Rajagopalan came up with the campaign: “Your Window to America”  The winning idea: "With services in 46 of the 48 contiguous states in the U.S., Amtrak does only what it can do: provide a window to everything beautiful America has to offer." Listen to his conversation with the guest judge, Eric Kallman. Links: Check out Nikhil's Portfolio: https://nikhilrajagopalan.com/ See his full campaign: https://www.crowbarawards.com/previous-winners

Diane Elliston demystifies the creative process.  She is a teaching professor at the University of Colorado Boulder and is known for her ability to help her students break into amazing ad careers.  College classes can cost hundreds of dollars, so we bring on the best educators to deliver their best advice to your ears for free.  Diane puts on a masterclass that intertwines advertising creativity and strategy advice, backed by her years of experience in conceptual art, production and campaigns.  Plus, she's equally informative and entertaining, so it's a fun listen.  From the foothill mountains, you will want to listen to Diane's advice and probably want to enroll at CU Boulder, so beware. Links: Connect with Diane: https://www.linkedin.com/in/dianelliston/ Connect with us: https://www.linkedin.com/company/breaking-entering-podcast/ Win a crowbar to break into advertising: https://www.crowbarawards.com/

Discover the secret weapon of your career: your personal brand! Join host Jay Towns on "BYOB: Build Your Own Brand" as he uncovers the power of personal branding, showing you how to give your work a voice and open doors to exciting career opportunities.

My goodness, this is a good one.  Willie Baronet is a professor of advertising at the Temerlin Institute of Advertising at Southern Methodist University.  Willie Baronet owned his own agency for 15 years.  Willie Baronet has also been buying signs from homeless people across the country for the past 20+ years, and his art gallery and documentary is called "We Are All Homeless." From breaking into advertising to advice on portfolios to advice on finding meaning in creativity and life, this episode has it all.  You just might want to enroll in his classes, whether you're a high school senior or a high-level advertising creative executive. Links: Check out his gallery: http://www.weareallhomeless.org/ Connect with Willie: https://www.smu.edu/Meadows/AreasofStudy/Advertising/FacultyAndStaff/BaronetWillie Win a crowbar to break into advertising: https://www.crowbarawards.com/

"Talent Unmasked" is our chance to credit those working hard on their advertising break-ins. This may be the nudge that a person needs to get noticed. Today, Aidan Whitney explains the idea and how it came to life. Nominate yourself or an aspiring advertiser to get them on the list and noticed by the best advertising agencies and recruiters. https://docs.google.com/forms/d/e/1FAIpQLScyWPNSG7L-pGEj5TvW9eheRKJWO4LHBVRieh5vkeSs2ix5PA/viewform Connect with Aidan and hire him! Here: https://www.linkedin.com/in/aidan-whitney/

"If we win the NSAC competition, I will let you all shave my head"- an actual quote by this week's guest former student.  If that doesn't portray passion, maybe the 30+ years of teaching creative advertising will.  Professor Joe Bob Hester is an Associate Professor at one of the oldest public universities in the United States - the University of North Carolina at Chapel Hill.  Much like Dean Smith, Roy Williams, and now Hubert Davis, Joe Bob Hester coaches his advertising students to be the best creatives they can be, to break in and win in the advertising industry.  From learning beyond the ad trades to crafting independent studies to his love for the food culture in Durham - we talk advertising and advice.  He also points out how he can tell if a student will be incredibly successful in any long-term career.  Links: Connect with him: here Connect with us: here Win a Crowbar to break into advertising: here

Mark Barry is an assistant professor and program director of the Minerva Creative Portfolio Program at the University of Alabama.  Minerva is the scrappy portfolio program from that football school in the Deep South. It's a two-year portfolio program that allows students to build a competitive creative portfolio while getting their undergraduate (BA) or graduate (MA) degree in Advertising at The University of Alabama. Mark runs it. So, we talk about Minerva and his advice for you on how to craft a portfolio that gets noticed by recruiters.  Creatives, give this a listen for some tangible next steps.  Links Connect with Mark: here Learn more about Minerva: here Win a Crowbar to break into advertising: here

This week, we learn from one of the best ad educators. To prove it, Oscar Chilabato was the recipient of the 2017 Distinguished Advertising Educator Award. Oscar Chilabato is an Advertising and Marketing Communications professor at Johnson and Wales University. He is a strategic communications specialist. Faculty advisor to the award-winning Johnson and Wales ADTEAM. Member of the National Education Executive Committee and National Advertising Review Board. Full of advice, this is a must-listen for all aspiring advertisers out there. Links: Connect with Oscar: Here Connect with us: Here Win a Crowbar to break into advertising: Here

Assemblage. That word might make you think of Legos or assembling your first IKEA futon in college. Not quite. Today, we are talking about brand assemblages. We are lucky enough to have Cooper Colvig and Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, break down the core concepts in Emmanuels new book Assemblage. In short they are the social and cultural attributes that form associations and meaning for brands, but you’ll have to listen in and dig into his book to go deeper. Links: Connect with us: here Win a crowbar to break into advertising: here

Here it is. Handpicked by Greg Hahn himself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to fix the perception of Dasani Water.  And this team did that so beautifully.They came up with "Tap Map."  People love to call Dasani tap water, and they’re right — it is just tap water. But that’s a good thing. Because of outdated lead service lines, many people don’t have access to clean, quality tap water, and Dasani can change that by embracing who they are. With the help of Tap Maps, more people can be proud of the water coming from their faucets. Congrats to Sam Hamerski, Austin Lozano and Jamie Chihuan. Use your Crowbars wisely, and congrats on this accomplishment; we are proud to be your accomplices as you break into advertising. Links: Sam Hamerski LinkedIn Jamie Chihuan LinkedIn Austin Lozano LinkedIn You can win a Crowbar! Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

"Gettin' things done and makin' a difference." That is what Professor Scott Hamula is all about. He is a Professor and Chair of Strategic Communications at Ithaca College. Over the past 24 years of teaching, he has earned the AAF's distinguished educator award (the MVP of ad ed) and a 1st place finish at the National Student Advertising Competition. It's worth noting Ithaca College has less than 7,000 students. Impressive. Links Connect with him: here Connect with us: here Win a crowbar to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Join us as we interview top advertising lecturers and professors, sharing their tips and insights on building a successful career in advertising. This week, we have a special guest: Ed Russell, a 25-year veteran in the advertising business and professor at Syracuse University. Ed has worked on nearly every product category in every global market and has even written Leo Burnett's international training program, "LeoSmarts." In this episode, we'll cover everything you need to know about portfolio development, the value of a master's degree in advertising, and various tips and strategies for breaking into the field. Links Connect with Ed: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Class is in session. Professor John H. Murphy is an Emeritus Professor of Advertising at the University of Texas at Austin. John is the 2021 recipient of the Distinguished Advertising Educator Award. He has over 40 years of teaching experience at The University of Texas at Austin, where he has inspired a generation of advertisers and mentored many notable leaders in the industry. In this must-hear episode, John shares his seven crucial pieces of advice for every advertiser and marketer, no matter their level of experience. He also discusses his insights into the advertising industry and the challenges facing aspiring advertisers. Take advantage of this opportunity to learn from one of the best in the business. Links: Professor's website: here Professor's LinkedIn: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Learn from Dr. Jason P Chambers, Associate Dean for Diversity, Equity, and Inclusion and Associate Professor of Advertising at the University of Illinois at Urbana Champaign. In this episode, Dr. Chambers shares his insights on the importance of diversity in the university system, within the college of media at UIUC, and in today's advertising industry.  As an expert in advertising history, Dr. Chambers offers a unique perspective on how the industry has evolved and how we can all work towards creating more inclusive campaigns. Whether you're an aspiring advertiser, current academic, or advertising professional, this episode is a must-listen. Dr. Chambers' expertise and experience make this a valuable resource. Links Connect with Dr. Chambers: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Looking to make your mark in the advertising industry?  Today's episode of ADjunct is a must-listen. We're joined by Jay Waters, senior instructor and advisor for the University of Alabama's top-ranked student-run advertising agency, who shares his valuable insights on how to succeed in the business.  From building a standout portfolio to networking and staying up to date on industry trends.  Roll Tide.  Links: Connect with Jay: here Connect with us: here Win a Crowbar and break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

From the mailroom to head of account.  Tim Hendrick has 22 years of teaching experience as a San Jose State University advertising professor.  He also has two decades of advertising experience working at both agencies and on the brand side.  I think he might have one or two things you might be able to learn from and apply to your advertising break-in journey.  We talk about pursuing a master's, portfolio development and some other useful tricks you can apply today. Links Connect with Tim: here Connect with us: here Win a Crowbar Award to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Cooper Colvig hosts this week's Breaking and Entering episode. This week he interviews Harsha Gangadharbatla, Professor of Advertising and Faculty Director in the Office of Faculty Affairs Harsha has an incredible way of inspiring his students to jump head-first into marketing and advertising. Cooper was one of them. While building the foundational critical thinking skills needed to be successful in advertising, Harsha pushes his students to find success in all aspects of life. He is a mentor to many and an incredible mind leading his students to be compassionate, kind, and curious lifelong learners. Be sure to tune in and listen to Harsha and Cooper talk about breaking in and thriving in advertising. Links Connect with Harsha: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Tune in to this week's episode of ADjunct for a conversation with Professor Jay Newell.  With over 20 years of experience in the industry, including work in network journalism, advertising, and media management, Jay shares his career journey and innovative teaching methods.  We also discuss his meeting with THE Mr. Rodgers, the strengths of Gen Z, and his advice for advertising students.  Links Connect with Jay: here Connect with us: here Win a Crowbar and break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

"Brand Patriotism"  He defines this position as "an unflagging belief in, and defense of, the value, power and meaning of a brand." Marshall Goldman preaches this to his students. He is a professional advertising lecturer at Depaul University in Chicago. Marshall Goldman has been an international executive creative director and an eminent copywriter who worked at Leo Burnett in the U.S. and throughout Europe, Africa and the Middle East for over twenty years.  Also, he's an unbelievably captivating storyteller. His episode will entertain and teach you about working at large agencies, career paths, portfolio development and other impactful advice. Links Connect with Marshall: here Win a Crowbar Award to break into advertising: here Connect with us: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Leo Burnett was also a pig farmer.  We know this is true because Dave Koranda tells us how he met Leo in this episode when he was ten years old.  Some of that Leo luck rubbed off on Dave because he's been instrumental in the advertising industry ever since.  Dave is a Professor of Practice Emeritus at the University of Oregon. He explains the basics of breaking into advertising and the importance of curiosity for all marketers.  ***  Connect with Dave: Here Connect with us: Here Win a Crowbar Award, then break into advertising with it: Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Not many people care as much as Mark Jenson.  Mark is an advertising Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. Of 150+ interviews, he is one of the nicest guests I've had on.  He will teach you whether or not you should pursue a Master's degree, portfolio development tips and some networking fundamentals in this episode.  Oh yeah, he's extremely well-connected and wants to help you get a job, too, so he's worth the listen and connection! Connect with Mark: https://www.linkedin.com/in/markjenson/ Connect with us: here  Win a Crowbar Award to break into advertising: https://www.crowbarawards.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Mark Allen is one of the top advertising educators in the United States.  Mark joined the Temerlin Advertising Institute at Southern Methodist University in 2003 to help start and build a new creative program for aspiring art directors, designers and copywriters in Dallas.  Since then, work produced by his students has been recognized by the advertising industry's most respected venues: the American Advertising Federation, The One Club for Creativity, Lürzer's Archive, Adweek and Communication Arts.  Whether you're a student of his or not, he takes 30 minutes to advise on how you, too, can win some advertising awards, better your portfolio and break into advertising.  Links: The Crowbar Awards: here Our LinkedIn: here Mark's LinkedIn: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

She won Texas State University President's Award for Teaching Excellence in 2017.  It is our mission to interview the best advertising professors across the country. This week we speak with Jenny Buschhorn, Associate Professor of Advertising at Texas State University.  She's one of the best because she has amazing industry experience and prepares her students on how to get jobs they love.  And she can help you too. The Crowbar Awards: www.crowbarawards.com Our LinkedIn: https://www.linkedin.com/company/66741635 Jenny's LinkedIn: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

You have a lot in common with cereal boxes at the grocery store.  Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest.  Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show.  Tune in to hear about his career journey and valuable lessons for aspiring advertisers.  And learn how you have a lot in common with cereal boxes. Check out our Crowbar Awards here: https://www.crowbarawards.com/ Check out our website: https://breaking-entering.com/ Connect with the host: https://flowcv.me/geno-schellenberger  Connect with Bill: https://www.linkedin.com/in/bill-schwab-3abaa16/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Who is the guy always interviewing? Well, he got interviewed, and now we are posting it. Aaron Jolly speaks with Geno Schellenberger on his Podcast, "Advertising Inside Out". So, maybe this is some much-needed background on the guy asking all the questions every week. Connect with Geno here: https://flowcv.me/geno-schellenberger Subscribe to Aaron's podcast here: https://open.spotify.com/episode/2lPTorIxUJSLjSEJsOrrEq  Check out the Crowbar Awards here: https://www.crowbarawards.com/   --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Class is in session.  Minus the hundreds of dollars, it costs you for a credit.  Chris Sparks is an Instructional Associate Professor, Integrated Marketing Communications at the University of Mississippi.  She has 10+ years of teaching and 25+ years of industry experience at places like Ogilvy & Mather, The Coca-Cola Company, M&M/Mars, Inc., and The Colgate Palmolive Company. You can learn her advice on thriving in the industry by impressing your clients.  The Crowbar (creative advertising) Awards: https://www.crowbarawards.com/ BE Website: https://breaking-entering.com/  Instagram: https://www.instagram.com/breakingandenteringpod/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Welcome to ADjunct, where we interview the top advertising lecturers and professors across the country to lend some knowledge to your ear. Without spending thousands of dollars on a University Credit. A free lesson in advertising that won't cost you thousands of dollars.  Lou Schiavone is a professor of practice at Michigan State University.  If you listen to this episode, he will teach you the importance of writing, where to start, how to find your voice and other fantastic advice on how to break into advertising.  He's been teaching for seven years; his process works for his hundreds/thousands of past students and can help you too.  Check out our Instagram @breakingandenteringpod for his secret resources. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

He wrote the book on how to get a job in advertising as a junior.  Also, on how to thrive in it.  Thomas Kemeny is the Author of Junior: Writing your way ahead in advertising.  In this episode, we talk about his life, career and all about the book with an added surprise. I think I caught him off guard in this interview.  Read his book, http://thomaskemeny.com/junior  --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Did you read the 5 Ad Books blog on our website and are looking for more books to read? Check out this podcast for 5 more ad books to add to your collection! Don‘t forget to read our blog post for links to every book that we featured. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Want to learn about 5 holding companies and 10 top ad agencies? Are you interviewing someone at an agency but don't know any of the agencies campaigns? Check out the new episode of Juvenile where we discuss some important agency info! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Joe Yonke is a Media Intern at Giant Spoon! Not only did he finish interning at a fantastic agency, but he is a fine artist that sells his own work. Be sure to give this episode a listen if you want to learn about ways to distinguish your hobbies from your job. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Be sure to watch the new Blueprint episode. We discuss different study abroad options for college students and advertising majors. If you try out one of the options, be sure to DM us some pictures of your experience! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

This week we talked to a Havas intern! Kayla Brooks is an incoming junior at Indiana University studying International Relations and Journalism with a concentration in Public Relations. Listen to this episode to learn a bit about her experience in student government and going to school in London. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Do you want to know all about the resources on B&E? Are you looking to network with guests featured in previous episodes? Check out this quick 3 minute guide! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Maya Cornelius was the CEO for her school's AAF chapter, and she is starting an account management job at Johannes Leonardo. To hear a bit about her tips for being a leader and experience moving to another city, give the new episode a listen! To learn more about Maya, check out her LinkedIn and our Instagram post. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

As advertising students, it is important to advertise yourself and be known within the advertising industry world. Today, we bring you a list that includes some steps to make yourself known as a student in advertising. To get the transcript of this podcast, check out our blog post on breaking-entering.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Ryan Leshock, a senior student studying advertising at the University of Illinois, talks about his passion for filmmaking and creating his own successful media company from scratch. Want to learn how to create your own films, or how to start your own media company with just a drone and phone? Be sure to check out this episode of Juvenile! For more information, visit breaking-entering.com or our Instagram page @breakingandenteringpod! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

With diversity and multiculturalism resources being hard to find, we complied a list of various student aids. From mentorship to scholarships, listen to this week's Blueprint on diversity. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Welcome to the Blueprint Podcast! This will be a biweekly series focusing on the best tips and tricks for breaking in and growing in the advertising industry. Join us, and let us be your Blueprint to the advertising industry. Hope you enjoy it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Welcome to the B&E Podcast. This explains what we are all about. Shout to Mikey Melarkey & Buchun Jiang! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support