A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
Goodbye Cookies, Hello PAAPI
Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brakes on same-day delivery. And the board game for marketers that might give you nightmares..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/24/2024 • 6 minutes, 52 seconds
Ads on Autopilot
Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/23/2024 • 13 minutes, 58 seconds
Let the Ghoul Times Roll
How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/22/2024 • 7 minutes, 17 seconds
Banks: The Only Winning Move is Not to Play
An e-commerce crisis brews as payment processors scramble to form new banking partnerships to maintain operations. Plus: The FTC’s new Click-to-Cancel rule. Why is Google handing your leads to your competitors? And pulling a FAST one: Why your streaming media buy might not be what you think it is..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/21/2024 • 9 minutes, 38 seconds
Swipe-Worthy
More slides, more eyes — Instagram says you should be using carousel posts. Google’s head of advertising leaves. Bluesky benefits from X’s misteps. And meet Amazon’s new bricks-and-mortar store which sells what its other brand can’t..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/18/2024 • 7 minutes, 29 seconds
Curation Nation
Breaking down the latest ad-tech buzzword. TikTok doubles down on livestream shopping — again. Meta's layoffs hit hard across its platforms. And Google Ads customizes customizations..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/17/2024 • 7 minutes, 28 seconds
Why Google is Deleting Years of Ad Data
The For You feed comes to Shopping. Why Google is deleting your ad data soon. Amazon delivers a big update for media buyers. And get ready for thousands of low-effort comments, social media managers. You can thank AI for it..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/16/2024 • 7 minutes, 45 seconds
AI Wrote This Title and It’s Terrible
An Australian study has proven what we probably knew all along: AI isn’t as good at writing titles and descriptions as the techbros think it is..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/15/2024 • 7 minutes, 4 seconds
Talk to the Hand
Meta's new feature lets you “pre-silence” the haters. The only real question is… why did it take so long?.Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/11/2024 • 9 minutes, 13 seconds
Problemattic.
The battle of WordPress escalates — and marketers are caught in the middle. The two powerhouses in B2B advertising. Amazon’s new AI shopping wingman. And those meeting notetaking bots are listening to more than you think they are..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/10/2024 • 10 minutes, 13 seconds
They Are Never, Ever, Ever Getting Back Together
The U.S. government wants Google broken up. We have all the details, including how it might affect the ad market. Also: Brands go big on Black Friday spending. Threads will soon have Loops. And the strange moderation decisions happening these days on X..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/9/2024 • 10 minutes, 19 seconds
The Beemer Trap
The Beemer Trap: How adopting your customers’ nicknames for your brand can hurt you. Gen Z has a new app and it’s already driving sales. Can you run ads on a chat application? Discord is trying. And what happens to AI when you unplug it — and it knows that you’re doing it..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/8/2024 • 14 minutes, 24 seconds
Bizarre Love Triangle
In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ads offering. Why TikTok growth is slowing. And the pre-roll ad designed to save you money — and drive you crazy..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/7/2024 • 8 minutes, 27 seconds
Earn It: Unconventional Strategies for Brave Marketers
Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/bookSteve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/4/2024 • 27 minutes, 57 seconds
One Does Not Simply Chat Without Sponsored Messages
Advertising in AI responses... Temu gets kicked out… Attention data is now for sale… and how many ads is too many? Amazon’s about to find out..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/3/2024 • 8 minutes, 33 seconds
Big Budgets, Small Wins
Big Budgets, Small Wins. Is this new pricing trend troublesome for marketers? Pinterest rolls out a beefed up ad platform. Threads gives you more time to fix your mistakes. And paying for the formatting you’re no longer allowed to use..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/2/2024 • 6 minutes, 35 seconds
A Surprising Drop for Instagram
A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chunk of YouTube’s music went offline over the weekend..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/1/2024 • 7 minutes, 59 seconds
The Politics of Search
We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative.But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale.One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and liberal buyers think of, and use, our Google ads differently?Today, Tod speaks with Dr. Alex Davidson, author of a research paper published this month in the Journal of Advertising called “How Political Orientation Affects Trust in Search Advertising.”Link to the study: https://www.tandfonline.com/eprint/YUZWNJZSZKPBITQ5MFGF/full?target=10.1080/00913367.2024.2393708.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/30/2024 • 18 minutes, 49 seconds
Is This the Right Zoom for an Argument?
A trademark dispute escalates — and thousands of brand web sites are caught in the middle. The one gift recipient your marketing isn’t accounting for. A warning for anyone who manages their company’s Google Business Profile. And don’t worry, Instagram Reels hasn’t crashed — their latest addition is actually on purpose..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/27/2024 • 10 minutes, 56 seconds
Call Me Maybe
There’s one place to be if you want to make lots of impulse sales — and it’s where a lot of brands aren’t. The hidden benefits of asking for reviews. And they’re tolerant of ads, have disposable income: Is Gen-Z the perfect consumer generation?.Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/26/2024 • 11 minutes, 48 seconds
How Bid Strategies REALLY Affect Your Google Ads
A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits. Also: Is WhatsApp the web’s last hope? Why Google is putting review warnings on brand’s profiles. And TikTok goes all Oprah.Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/25/2024 • 15 minutes, 43 seconds
The Argument Against “Spelling It Out”
Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time? Also: TikTok is coming for Google. Gemini is coming for free. And X decides to, essentially, unblock all your blocks.Links to today's stories.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/24/2024 • 8 minutes, 36 seconds
Pixel Pushback
Pixel Pushback — That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed. We’ll talk to one agency owner whose client is on the hook. Plus: Youtube has good news for brands, bad news for viewers. And will the next filter on influencer platforms read: “Apolitical”?Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/23/2024 • 9 minutes, 48 seconds
They Both Reached for the Gun
Major brands beside horrible content — and this time it's not on X. Gen Z will be spending more than you think this holiday. Roku and Reddit both release new ad tools. And how did Ikea convince people to place ads on their houses? We'll tell you.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/20/2024 • 9 minutes, 8 seconds
Broken and Buggy
Broken and buggy: With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site? The new YouTube placement marketers will love but consumers will hate. Google Business Profiles are being suspended en masse. And the world’s most underwhelming logo change is rolled out.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/19/2024 • 8 minutes, 12 seconds
When You Care Enough to Gen the Very Best
YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own? Plus: Brands spent millions on Olympics ads. Was it worth it? And train first, ask questions later: LinkedIn is caught offside.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/18/2024 • 9 minutes, 29 seconds
Sleigh the Competition
Meta gets updates, affiliate marketing has challenges, Bluesky gets 10 million, and deep inside the YouTube trend that’s making weather reports trendy.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/17/2024 • 9 minutes, 27 seconds
Everything is Made Up and the Search Ads Don't Matter
A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to like it. And hope you’ve got backups for those backups — what’s behind the mass failing of thousands of hard drives.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/16/2024 • 19 minutes, 41 seconds
Weekend Edition: Influencer Marketing with Popular Pays
If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that's gold, for a marketer looking to introduce their brand to a new group. But finding those creators, negotiating with them, getting approvals, and tracking the results until now has been a mess of spreadsheets, to-do lists, and dropped balls.There is a better way, of course, and some services are starting to emerge to make that process easier. Today, in this paid partnership, we're exploring the influencer marketing space with Popular Pays, a full service influencer marketing platform that takes brands from finding the right creators right through to seeing how your campaigns performed.If you want to check it out while you're listening, just go to PopularPays.com/podcast📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/14/2024 • 24 minutes, 24 seconds
Hey Copywriters... What is the Most Effective Letter?
Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/13/2024 • 19 minutes, 9 seconds
He Likes It! Hey Mikey!
If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything!Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/12/2024 • 20 minutes, 12 seconds
When Your Ads Are a Whole Mood
Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants you to pay more attention to it. And lawyers are first up on Google’s new “hit list.”Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/11/2024 • 14 minutes, 30 seconds
When ‘For You’ Becomes ‘Forget You’
You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturbingly simple trick that's breaking WhatsApp.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/10/2024 • 8 minutes, 29 seconds
Frugal Festivities
Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emerges. And handy emails when your links break.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/9/2024 • 7 minutes, 20 seconds
From FYP to ROI?
TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/6/2024 • 8 minutes, 50 seconds
Brain Rot.
The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/5/2024 • 10 minutes, 18 seconds
Babe Wake Up, Snapchat Is Putting Ads in Chat
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump. Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/4/2024 • 7 minutes, 55 seconds
This Episode is 100% Information (I Mean, Probably)
It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/3/2024 • 8 minutes, 58 seconds
The Fatigue Countdown
Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out?Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/29/2024 • 7 minutes, 24 seconds
The Great Ad Headline Heist
Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/28/2024 • 13 minutes, 59 seconds
Targeted: The Dark Side of Personalized Advertising
Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it.Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/27/2024 • 10 minutes, 34 seconds
Those Poor, Unfortunate Goals
Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/23/2024 • 9 minutes, 30 seconds
Paging Dr. Cringe... Emergency!
Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs.Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/22/2024 • 11 minutes, 13 seconds
The Two Letters That Are Blocking Your Conversions
Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party?Links to today's stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/21/2024 • 10 minutes, 11 seconds
Fear and Surprise and Ruthless Counterfeiting Efficiency
The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more?Links to today's stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/20/2024 • 12 minutes, 26 seconds
Inside Google Ads: Metrics That Matter
Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales.Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone who knows what the answers are, but from someone's who's on the outside now and therefore can TELL you those answers!While you're listening, be sure to sign up to get all her episodes — just search for Inside Google Ads in your podcast app.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/16/2024 • 16 minutes, 11 seconds
Enjoy the Silence
Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wants you to stop trying to be funny. The informal pulse of the economy says things are actually looking up. And when CEOs say the quiet things out loud.Links to today's stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/15/2024 • 12 minutes, 2 seconds
Correctile Dysfunction
Correctile disfunction: The audacious new plan being floated to remedy Google's monopoly. Meta kills off a popular transparency tool. Disappearing ink might be coming to Threads soon. And the crazy law that would require influencers to clear their content with government regulators before posting it.Links to today's stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/14/2024 • 12 minutes, 13 seconds
Sit Down, You're Rockin' the Boat
With elections looming, are brands right to be worried about the secret political leanings of their paid influencers? Also: TikTok is literally giving products away. Meta plays a confusing reverse Uno card. And Instagram copies a Snapchat feature. I know — who'd have guessed?!Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/13/2024 • 9 minutes, 58 seconds
DTC Sales are Plateauing. Here's Why.
DTC sales are slowing. Is it the economy? The products? No, but there are three reasons for it. Has Google given up on AI Overviews in Search? Instagram has a nice update for brands that post a lot of images. And the Self-Proclaimed Saviour of Free Speech shuts down an advertising coalition that spoke freely.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/9/2024 • 9 minutes, 10 seconds
The Case of the Missing $16M Google Ad Credit
An apparent glitch promises advertisers millions in Google ad credits. The glitch is fixed, but could Google be on the hook? Also: A report says Google broke its own ad policies for a big budget advertiser. A new way to avoid Facebook jail. And how to sponsor entire LinkedIn newsletters. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/8/2024 • 9 minutes, 16 seconds
The Subtraction Principle
Two prices, one answer — where do you put your discount? Media buyers rethink X after the platform sues an advertiser coalition. Questions about how effective the latest brand safety tech really is. And what Shopify sees in the forecast for the months ahead of consumer spending.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/7/2024 • 10 minutes, 42 seconds
Blue Monday
The U.S. declares Google an illegal monopoly. What's next for one of the world's biggest ad platforms? Netflix's ad prices keep dropping. Apple has another privacy feature your web site isn't going to like. And why you might have paid for your competitor's ads last week.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/6/2024 • 13 minutes, 30 seconds
When Brat is Not Brat
The risks of jumping on board a fast trend. Amazon's warning could fortell a slow quarter for us all. Google hates tax laws, and you'll pay because of it. And LinkedIn has a new badge you can't even ask for.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/2/2024 • 16 minutes, 59 seconds
All Your Ads Are Belong to Us
Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/1/2024 • 6 minutes, 49 seconds
Move Fast and Cancel AI
Back to the drawing board — Meta kills celebrity chatbots. The Performance Max change we all wanted is here. New data on where young people start their online purchasing journey. And NBC spent $7 billion on the Olympics. Has it paid off in ad revenue? We have the numbers.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/31/2024 • 13 minutes, 50 seconds
How Do You Do, Fellow Boomers?
A big loss for Amazon as an American regulator gives the company the news it didn't want. SurveyMonkey pushes out a big update. X's financial position is in rougher shape than anyone thought. And teens on Facebook; Boomers on TikTok? What is this world coming to?!Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/30/2024 • 8 minutes, 55 seconds
Inside the Slow Crumbling of the 'Google Network'
The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/26/2024 • 6 minutes, 5 seconds
Influencer Marketing Grows Up
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/25/2024 • 5 minutes, 5 seconds
Think You Can Stop What They Sell? I Doubt It.
Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/24/2024 • 7 minutes, 28 seconds
Cookie Cancellation: Cancelled
The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe is coming after Meta again. And Amazon plays hardball.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/23/2024 • 12 minutes, 13 seconds
Snap, Crackle, Pop.
It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another product and that might mean more work for your web admin. The companies Microsoft will keep your ads away from. And Google's AI will be all over the Olympics. What could possibly go wrong?Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/19/2024 • 7 minutes, 54 seconds
The Last B, Well, That’s Not That Simple
Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagram comments are disappearing after 3 days.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/18/2024 • 15 minutes, 26 seconds
One Tiny Toggle
Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands.Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/17/2024 • 16 minutes, 27 seconds
The Real Cost of Amazon's Prime Days
Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's warehouse workers will get injured in the next two days. Also: Instagram's new ad product requires a lot of trust — from you... LinkedIn supercharges its sponsored articles... and Elon says X should sue a large group of advertisers — a group the company itself rejoined just weeks ago. Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/16/2024 • 10 minutes, 28 seconds
SPECIAL: "True" (AKA "Wazzup") by Budweiser
A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/12/2024 • 18 minutes, 55 seconds
SPECIAL: "1984" by Apple
The untold story of what many believe is the best television ad of all time. Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/10/2024 • 16 minutes, 25 seconds
SPECIAL: The Surprising History Behind "Mana Mana"
The untold story of one of the original acoustical earworms. Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our SlackUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/8/2024 • 18 minutes, 19 seconds
The Security Breach We All Feared Has Happened
The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive into Google's changes to its ads platform, and the clever technique consumers are using to see if you are gouging. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/3/2024 • 17 minutes, 49 seconds
If You Can't BEAT Apple...
A big design tool pulls its AI features... the slow recovery from a Google algorithm update... Meta makes a big change to a small tag... and YouTube's new service will be powered by the magic of human eyeballs. We think. Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/2/2024 • 6 minutes, 6 seconds
Meta's Ad Platform: Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check. Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
7/1/2024 • 10 minutes, 40 seconds
Meta Hates Bots. (Except Those It Creates.)
Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?! Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/28/2024 • 7 minutes, 24 seconds
Googol Typos
Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/27/2024 • 8 minutes, 8 seconds
If You Can't Beat Them, Temu Them
Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/26/2024 • 7 minutes, 12 seconds
Marketers (Still) Aren't Ready for When the Cookie Crumbles
We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/25/2024 • 8 minutes, 52 seconds
DEEP DIVE: Disabling Comments on Social Media Posts
There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?Now, we have some answers thanks to a new study published in the Journal of Marketing called No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.Freeman Wu is the co-author of that paper. He is an Assistant Professor of Marketing at Vanderbilt University in Nashville Tennessee. Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/24/2024 • 11 minutes, 14 seconds
Meta Thinks Everything Is AI Now
Did you use AI to make that product image? No? Then why is Meta telling everyone you did? Also: Local Service Ads expand to Maps, whether you want them to or not... unboxing goes big... YouTube editing goes long... and a dispute over programmatic ads heats up with advertisers caught in the middle. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/21/2024 • 12 minutes, 14 seconds
The Meta ‘Discount Code Fiasco’
A crazy new bug on Meta's ad platform is selling products at big discounts — and the merchants have no idea it's happening. Also: Sorry, why can't I exclude past buyers from my Facebook ad campaigns any more? Amazon's huge sales database is being put to work. And Instagram expands its livestreaming by letting you restrict it. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/20/2024 • 15 minutes, 10 seconds
Your Griefbots Have No Soul
Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. Also: LinkedIn goes B2C, consumers prefer year-round Pride support, and more on Google's decision to force many companies off using credit cards to buy ads — today, an insider's view. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/19/2024 • 12 minutes, 24 seconds
"We're Passing the Savings Along to Ourselves!"
Google won't let some companies pay for ads by credit cards any more, in a move that could cost businesses hundreds of thousands of dollars overnight. Also: A dispute between two big ad players could shake up video inventory. Threads releases its API and makes it free. And YouTube's plans to let regular people add corrections to your brand's videos — what could possibly go wrong?! Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/18/2024 • 11 minutes, 1 second
Is YouTube About to Blow Up Ad Blockers For Good?
Has the final gauntlet been thrown? A technical change to how YouTube ads are delivered may break ad blockers for good. Meta backs down on AI training. LinkedIn's new promotional tools will cost you. And Spotify's latest announcement — is it bad news for digital agencies? Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/14/2024 • 7 minutes, 37 seconds
There Exists a Not-Inconsequential Chance This Headline Will Make You Skip Today's Podcast Offering
Dumb it down — new research says the simpler you make your headlines, the more people will click on them. Also: Instagram's latest ad format is just as irritating as it sounds. A huge player exits the ad business entirely. And podcast listeners might just be the nicest people ever! Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/13/2024 • 10 minutes, 11 seconds
The Myth of "99% Brand Safe"
Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries. Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/12/2024 • 7 minutes, 42 seconds
Uncomfortable Questions
The app that wanted the world to be more authentic has been acquired. Google says the next search update might restore some penalized sites. Why marketers are starting to be wary of ad verification platforms. And is it the return of the hashtag?Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/11/2024 • 9 minutes, 4 seconds
More. More Never Changes.
It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted? That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more.Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/7/2024 • 10 minutes, 33 seconds
Deepfakes: The Next Brand Safety Challenge
Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off.Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/6/2024 • 8 minutes, 5 seconds
The 'Other' Bucket: What is Google Ads Hiding?
Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not.Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/5/2024 • 13 minutes, 44 seconds
⚠️ A TikTok Cyberattack is Underway
A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted.Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/4/2024 • 11 minutes, 9 seconds
Meet the Instagram Ads Everyone Is Going to Hate
Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you.Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
6/3/2024 • 6 minutes, 36 seconds
The Instagram “Taste Test”
The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall.Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
5/31/2024 • 9 minutes, 6 seconds
Damage Done
What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard — this one, a messaging tool used for business.Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
5/30/2024 • 13 minutes, 42 seconds
The Refund Clawback: A New Tactic in E-Commerce?
It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button. Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
5/29/2024 • 8 minutes, 55 seconds
Everything You Need to Know About the Huge Google Search Leak
It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time?We have extensive coverage today in this special episode. Contact Us • Links to today’s stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.comPrivacy & Opt-Out: https://redcircle.com/privacy
5/28/2024 • 9 minutes, 39 seconds
Will Google's Biggest Acquisition Shake Up the Marketing Industry?
Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces.Contact Us • Links to today’s stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.com/PODCASTPrivacy & Opt-Out: https://redcircle.com/privacy
5/24/2024 • 7 minutes, 51 seconds
We Have Seen the Future of AI and It Is... Shitposts
Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think. Links to all of today’s stories here📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.com/PODCASTPrivacy & Opt-Out: https://redcircle.com/privacy
5/23/2024 • 8 minutes, 58 seconds
The Sad, Triumphant Return of Vaporware
The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell. Links to all of today’s stories here📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.com/PODCASTPrivacy & Opt-Out: https://redcircle.com/privacy
5/22/2024 • 11 minutes, 31 seconds
"They Talked a Lot and Said Nothing."
Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products. GO PREMIUM! 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Dynadot: https://dynadot.com/marketing* Check out Miro: miro.com/PODCASTPrivacy & Opt-Out: https://redcircle.com/privacy
5/21/2024 • 1 hour, 4 minutes
Your Invitation is Here
JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereOur Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Dynadot: dynadot.com/marketing* Check out Miro: miro.com/PODCASTPrivacy & Opt-Out: https://redcircle.com/privacy
5/20/2024 • 1 minute, 37 seconds
Emotion + Science + AI = Profit
Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year. JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereOur Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Dynadot: dynadot.com/marketingPrivacy & Opt-Out: https://redcircle.com/privacy
5/17/2024 • 7 minutes, 15 seconds
TikTok is Coming For YouTube's Eyeballs
TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereOur Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/16/2024 • 8 minutes, 12 seconds
In an AI World, Is SEO Dead?
Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereOur Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/15/2024 • 16 minutes, 55 seconds
Two Steps Forward, No Steps Back. Ever.
Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/14/2024 • 8 minutes, 34 seconds
Tuning In the Right Frequency
Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.Tod interviews Dr. Nelson Amaral who conducted a study on the topic.The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/13/2024 • 22 minutes, 23 seconds
Search and Destroy: The Imminent Threat to Google's Existence
Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/10/2024 • 11 minutes
The Consumer Buying Database You've Dreamed of Is Here
Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/9/2024 • 9 minutes, 47 seconds
Meta's New "Verified" Plans Could Cost You $1,000 a Month
Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/8/2024 • 13 minutes, 59 seconds
Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬?
How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/7/2024 • 8 minutes, 54 seconds
Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away
Why Meta no longer lets you pick which product to advertise. YouTube's new AI might be costing your brand viewers. Instagram's new Sticker could flood your inbox. And the new feature on Threads that might be a brand safety tool in disguise.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/6/2024 • 16 minutes, 13 seconds
Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad PerformanceEmpathy by Design: The Influence of Trembling AI Voices on Prosocial BehaviorFotis's LinkedIn📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/3/2024 • 19 minutes, 17 seconds
Pack It Up, Pack It In, Let Shein Begin
Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/2/2024 • 8 minutes, 51 seconds
Unfollowing as a Service
The court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
5/1/2024 • 9 minutes, 2 seconds
84% of Listeners Prefer This Podcast to That Other One
The sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/30/2024 • 8 minutes, 13 seconds
Pause and Pay: Surprising Results from TV's Newest Ad Format
You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us Links to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/29/2024 • 8 minutes, 45 seconds
Here is How TikTok Will Die ☠︎
Ban or no ban, were TikTok's days as the marketers' darling numbered anyway? The world's largest ad agency may be considering breaking up. And getting your AI to explain its recommendations to consumers might boost your sales. 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/26/2024 • 14 minutes, 19 seconds
Everybody Hates AI
Revenues up but stock price down — what caused the crash of Meta's stock? Just two letters. Also: You're not imagining it: Your Google clicks are costing more. And young TikTok creators say please, for the love of god, don't make us use Instagram!📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/25/2024 • 9 minutes, 42 seconds
Don’t Call It a Comeback
They're baaack — third-party cookies: Will they ever die? Stripe makes a big move away from payments. Threads now has more daily users than X. And a review of Meta's spanky new AI: Spoiler alert — it's not great.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/24/2024 • 17 minutes, 28 seconds
Spam As a Service
Now even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/23/2024 • 9 minutes, 46 seconds
It's Temu's World. We Just Advertise In It.
Your ad costs are going up — is it all Temu's fault? TikTok influencers say their peers are going into brand deals too hard. And the hilarious glitch at Microsoft which is sowing confusion among the Mikes.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/22/2024 • 10 minutes, 52 seconds
Amazon's Secret Spy Program Revealed
Fake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/19/2024 • 8 minutes, 20 seconds
All Your Brains Are Belong to Us
Companies are now selling their users' brainwave data to target consumers with ads, and lawmakers are just now catching wind of it. Also: What to expect from ads on Threads. Why ad tech AI is watching episodes of The Office. And a long-time Google ad extension is going away.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/18/2024 • 7 minutes, 13 seconds
Wait, Links WORK Now On TikTok Videos?!
It's happening — tappable links might be coming to TikTok videos. LinkedIn's new Premium company pages have a creepy but probably very effective new feature. The digital ad industry didn't suck as much as you think it did last year. And Elon has a plan for ridding X of bots: Give him more money.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/17/2024 • 8 minutes, 22 seconds
To Plural or Not to Plural: That is the Question(s)
What a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/16/2024 • 11 minutes, 38 seconds
Manipulating Consumers with the Truth
Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?- YES, I like the weekly interviews on Mondays- NO, I prefer the daily-news format on Mondays📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/15/2024 • 16 minutes, 22 seconds
Meet Your Brand's Deepfake Salesperson
Your product sales could be on autopilot, after TikTok unveils its latest scheme. Roblox branches into the programmatic market. Amazon's not preferring its own products over yours any more (well, not as much, anyway). And how Wordpress's latest plugin can tell the future.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/12/2024 • 19 minutes, 57 seconds
Meta CPMs Are Skyrocketing. Is This The New Normal?
CPMs up, morale down: Is Temu behind the recent downturn in Meta ads? LinkedIn's scam solution will cost you. YouTube videos for kids are getting comments back. And why TikTok says videos in two languages will get you better results.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/11/2024 • 8 minutes, 28 seconds
Non Mingito in Natatoria
A new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/10/2024 • 14 minutes, 27 seconds
Turn and Face the Strange Ch-ch-ch-Changes
Under Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/9/2024 • 10 minutes, 33 seconds
The Right Way to "Shrinkflate" Your Products
In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases”📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/8/2024 • 10 minutes, 35 seconds
The 2024 Guide to Meta Ad Attribution Windows
Understanding Attribution — 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
4/5/2024 • 17 minutes, 3 seconds
The Revolution Will Be Vertical
Google's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-PODCAST/PODCAST-homePrivacy & Opt-Out: https://redcircle.com/privacy
4/4/2024 • 7 minutes, 27 seconds
Are Podcasts the New TV?
We know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
4/3/2024 • 8 minutes
AI Wrote This Episode Title. Do You Care?
AI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing.We're looking for a writer and production assistant! LEARN MORE HERE.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
4/2/2024 • 10 minutes, 30 seconds
The Surprising Way Slow Motion Video Changes Brand Perception
There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion.Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research looking at that very question, and she joined Tod for an extended discussion.We're looking for a writer and production assistant! LEARN MORE HERE.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/28/2024 • 19 minutes, 14 seconds
Using Google Ads to Target Your Competitors' Customers
Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear.We're looking for a writer and production assistant! LEARN MORE HERE.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/27/2024 • 11 minutes, 34 seconds
🚯 You'll Never Delete a YouTube Video Again
It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And Instagram adds a fantastic new engagement feature in the most awkward way possible.We're looking for a writer and production assistant! LEARN MORE HERE.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/26/2024 • 12 minutes, 7 seconds
The Holy Trinity of Bid Strategies, Explained
It's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you should be using. The myth of the TikTok watch time might be busted. And that anonymous review you left the other day — yeah, it might have your real name on it now.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/22/2024 • 19 minutes, 13 seconds
How Spammers Are Knocking Your Brand Out of Google Maps
The Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the social media trend of the week could very well be the single laziest content idea the industry has seen yet.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/21/2024 • 10 minutes, 13 seconds
Trust Issues: Is the Agency/Client Model Doomed?
Marketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/20/2024 • 8 minutes, 16 seconds
The Compelling Argument for “Calm the F**k Down, Influencers”
Under Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer Reels. And the Facebook Poke is back, and Gen-Z are loving it.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/19/2024 • 8 minutes, 43 seconds
SEO is Dead. Long Live TEO.
As Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And LinkedIn decides what is business users really want... is to play cheap mobile games.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/18/2024 • 9 minutes, 50 seconds
Meet the New “Mega-Thread” Ad Format
Reddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those embarrassing moments from your livestream.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/15/2024 • 7 minutes, 22 seconds
Would You Pay $56 to Talk to a Human at Meta?
Meta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears from America. And exploiting gap topics on the video apps for fun and profit.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/14/2024 • 8 minutes, 52 seconds
Google’s ‘Core Web Vitals’ Flip-Flop
A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy update.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/13/2024 • 12 minutes, 15 seconds
Teens Abandoning TikTok Because of (checks notes) “Life”
Is its reign finally over? TikTok starts losing users. Also: The social media posts you might not realize are being broadcast. The skyrocketing growth of out-of-home. And Apple is about to have a big ads year ahead.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/12/2024 • 7 minutes, 1 second
The Case of the $2,628 CPM
Millions of dollars still going wasted on the web's worst ad placements. Pinterest's new filter could skyrocket engagement. Why is Google showing your competitors on your ads? And YouTube thumbnail advice from the world's most successful video producer.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/11/2024 • 9 minutes, 1 second
Oh FFS, Meta Is Hallucinating Return Policies Now
Is it a bug or a feature? Meta's AI is hallucinating return policies now. Plus: TikTok's anti-ban campaign appears to have backfired. Why do women make up a majority of marketing roles, but a fraction of visibility in ads? And Google's change to negative country targeting.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/8/2024 • 11 minutes, 47 seconds
The Empire Strikes Back
Here come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/7/2024 • 13 minutes, 26 seconds
fRiEnDSHIp endeD WItH gErMANY. Now FrANce IS my BesT frieND.
Why do Germans hate social media? Will a government threat finally convince Meta to better support hacking victims? YouTube Shorts gets easier to measure. And Facebook abandoned it, but LinkedIn picks it up. 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/6/2024 • 8 minutes, 12 seconds
The Outage Heard Around the World
Meta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundles wrong. And is Google's announcement today, finally, mercifully, the end of AI spam in its search engine?📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/5/2024 • 7 minutes, 54 seconds
How Marketers Are Being Caught in the Email Crossfire
Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereListen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/4/2024 • 8 minutes, 31 seconds
Why Are Marketers Being Constantly Logged Out of Facebook?
Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider stealing. Social media engagement continues to decline. And Google's in hot maple-flavoured water.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories here GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/* Check out NerdWallet: https://www.nerdwallet.com/h/smart-money-podcast/podcast-homePrivacy & Opt-Out: https://redcircle.com/privacy
3/1/2024 • 19 minutes, 47 seconds
The Google Ads Micro-Management We Want
Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are worried that AI will take their jobs.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories here GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/29/2024 • 15 minutes, 6 seconds
Deep Dive: Why the Religious Complain More About Your Brand
Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something. When you break down the kinds of people who spread negative word of mouth, you find different groups — not just genders or ages, but also their personal moral stance, how religious they are, and so on.You might think that religious people would be more forgiving of mistakes made by your brand — and you would be wrong. In fact, they're much less forgiving.At least according to some new research.Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings..GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/28/2024 • 21 minutes, 49 seconds
Deep Dive: Finding and Ranking Potential Brand Alliances
Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like Coca-Cola and McDonald’s), cause-based alliances (like Target and UNICEF), or even bundling products together — like the streaming deals that include joint Hulu and Spotify subscriptions.But finding those partners isn't always easy. And determining whether your customers would be thrilled with an alliance or offended by it should be top of mind.What if there were a measure of brand partnership potential? A score that would tell you which other organizations would make for great alliances.That's what Pankhuri Malhotra set out to invent. She and her coauthor have published a paper in The Journal of Marketing called Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities..GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/27/2024 • 19 minutes, 12 seconds
Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing
How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Sometimes, holding a product in your hand, is as much a part of the buying process as holding your credit card there.But if we can’t give them a good feeling by letting them touch the product, can we get at least half-way there?That’s what Andrea Luangrath set out to discover. She is an Associate Professor of Marketing at the Tippie College of Business at the University of Iowa. She her colleagues have published a fascinating research study in the Journal of Marketing Research called “The Vicarious Haptic Effect in Digital Marketing and Virtual Reality.”.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/26/2024 • 16 minutes, 6 seconds
Deep Dive: When Good Deeds Go Bad for Brands
Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand.Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
2/23/2024 • 15 minutes, 41 seconds
Deep Dive: Preventing Shopping Cart Abandonment
New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts.In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it. In fact, I'd venture to say an entire industry now exists in the very specific, but very important, space known as Cart Abandonment. Some studies show that 80% of online shopping carts are abandoned. In this space, we see everything from urgently worded text messages to time-limited discount offers by email.Sometimes, these tools encourage people to come back to the site to read the product reviews, or browse more product pages.But a new paper published last month in the Journal of the Academy of Marketing Science says tactics like that might actually be CAUSING people to abandon their carts.Tod spoke with Angeline Scheinbaum, Associate Professor of Marketing at the Wilbur O. and Anne Powers College of Business at Clemson University in South Carolina. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
2/22/2024 • 31 minutes, 46 seconds
Inside Google Ads — Sample Episode
Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usIn this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three compelling questions sourced from her engaged social media community.The episode kicks off with a question from Jean-Claude, who seeks insights on how to people who have visited specific websites. Jyll unravels the intricacies of Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll sheds light on placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.Moving to the realm of search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleadsInside Google AdsLet an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://b.link/gatraining [affiliate link]Find Jyll on social mediahttps://tiktok.com/@the_google_prohttps://youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_prohttps://www.linkedin.com/in/jyllsaskingalesGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • Cancel·MORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review us·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/21/2024 • 13 minutes
75% of X’s Ad Clicks Were Fake: Report
X on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spend is on the way. And Twilio considers a fire sale..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • Cancel·MORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review us·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/20/2024 • 7 minutes, 59 seconds
Go Home, Chatbot. You're Drunk.
Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • Cancel·MORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review us·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/16/2024 • 9 minutes, 40 seconds
Picking Up the Pieces
What's next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds the filter you didn’t want. And which platform is about to add a 30% tax to your ads? Here’s a hint: It ryhmes with Feta..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • Cancel·MORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review us·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/15/2024 • 10 minutes, 27 seconds
What’s “Next” for Google Merchant Center
Google is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dangerous line. The mystery of the Spacing button in Google Ads is solved. And the chaos a single zero can make..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.Links to all of today’s stories here.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • Cancel·MORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review us·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/14/2024 • 15 minutes, 56 seconds
Has Amazon's "Buy Box" Been Gouging Customers?
Amazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And LinkedIn delivers agencies their own API..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • Cancel·STORY LINKSGoogle Ads Generative AI Automatically Created Assets Fully Live In English US/UKAmazon hides cheaper items with faster delivery, lawsuit allegesX will soon let advertisers run ads next to a 'curated list' of creators | TechCrunchThreads is testing ‘Today’s topics’ to tell users what’s trending in the USAdobe Express Now Includes TikTok's AI-Powered Creative AssistantDrift acquired by sales engagement platform Salesloft | MarTechLinkedIn Launches New Media Planning API.MORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack ⭐ Review us·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/13/2024 • 9 minutes, 50 seconds
Meta is Killing Third-Party Access to Facebook Groups
Heads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about their new Google deal. Marketers plan to spend more this year. And why the Taliban is shutting down web domains. .📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • Cancel·STORY LINKSMeta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray | TechCrunchPinterest Adds More Users in Q4, Announces Google Ad PartnershipInstagram Adds Video Cutout Option to Create Animated Stickers‘Bullish’ marketing industry plans to boost spending power in 2024Taliban Shuts Down 'queer.af' Domain, Breaking Mastodon Instance.MORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack ⭐ Review us·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/12/2024 • 7 minutes, 29 seconds
The Uncomfortable Truth About Privacy Consent Banners (deep-dive interview)
One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on.That latter job is often fulfilled by putting a privacy notice on the site. Sometimes we do it because it's the law in our country; sometimes, in an effort to show people we're a responsible company.But are we shooting ourselves in the proverbial foot?That's what Aaron Brough and his colleagues set out to discover. Dr. Brough is an Associate Professor of Marketing at Jon M. Huntsman School of Business at Utah State University. He is the co-author of a new scientific research study called "[The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices](https://journals.sagepub.com/doi/10.1177/00222437211069093).".Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/9/2024 • 19 minutes, 11 seconds
YOU Get a Sponge! 🧽 YOU Get a Sponge! 🧽
Shopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more. And why can’t TikTok tell the difference between shoes and a sponge..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/8/2024 • 10 minutes, 33 seconds
Click Wars: How Companies Are Removing Their Competitors' Ads
An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/7/2024 • 8 minutes, 33 seconds
Fact-Checking the "Facebook is Dying" Myth
If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/6/2024 • 10 minutes, 28 seconds
Everything Counts in Large Amounts
What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/5/2024 • 9 minutes, 18 seconds
What Meta’s 2023 Says About Marketers’ 2024
What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/2/2024 • 15 minutes, 33 seconds
Track to the Future
New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
2/1/2024 • 11 minutes, 18 seconds
The Day the Music Died
Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/31/2024 • 15 minutes, 41 seconds
'Top Rated' or 'Best Seller'? Ask Where, Not Which.
“Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video into an ad. The surprising reason some brands are seeing a reach boost on TikTok. And Threads is coming for what’s left of Twitter..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/30/2024 • 8 minutes, 46 seconds
Help Me Obo-Wan, You'ryre Mie Oonly! Hop!
Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free holdout left. TweetDeck comes to a Twitter competitor. And the bizarre game of telephone that product marketing bots are playing on X..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro and use my code PODCAST for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/29/2024 • 9 minutes, 2 seconds
In the End, Will Direct Mail Save Us All?
Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effectiveness, could postal mail be our marketing saviour? Google’s data reduction is somehow giving marketers more data. And the Help Line is back to solve a problem connecting Google Ads to GA4..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/26/2024 • 22 minutes, 9 seconds
Prophetic Papers: Receipts That Can Predict Purchases
Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchase. The surprising web site that 20% of kids visit. And Instagram finally adds the one feature almost everyone has been asking for since forever..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/25/2024 • 10 minutes, 2 seconds
Why is Apple "Closing" Businesses?
TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authenticity app has decided its next move: Celebrities..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/24/2024 • 9 minutes, 42 seconds
The Latest Victim of AI: Lookalike Audiences
LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site address… And TikTok has a nice update for us aging executives..📰 Get our free daily newsletter📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/23/2024 • 6 minutes, 55 seconds
There's No Business Like Slow Business
More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates look pretty darn competitive. And the latest U.S. state to put a consumer privacy law in place — how this will affect your business..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/22/2024 • 7 minutes, 55 seconds
How to Stop the Facebook Admin Spam Messages
Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also: Product placement comes to online videos, a new way to generate leads on LinkedIn. And the first instalment of our digital marketing helpline..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/19/2024 • 14 minutes, 41 seconds
Mobile Gaming Grows Up: Is It the Next Big Ad Space?
That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse. Did Bing’s bet on AI pay off in the search wars? And the new tracking tech that’s as old as our industry itself..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/18/2024 • 10 minutes, 48 seconds
How Google’s Ad Rep Layoffs Will Affect Marketers
Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice updates. Turns out YouTube isn’t to blame for its slow web site. And how did that Snoop Dogg “I just quit smoking” campaign go? Well, not so good..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/17/2024 • 12 minutes, 27 seconds
Inside Meta's Möbius Strip of Support Hell
Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you actually need to use hashtags on your LinkedIn posts? And the endless cycle of hopelessness, doom, and misery that is Meta’s tech support..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI tries to do everything for you. And how hard is TikTok pushing its Shop? So hard, you can get thousands of views for selling literal junk..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/12/2024 • 15 minutes, 9 seconds
Disney Wants to Sell You Ads Right in the Feels
Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp adds a nice update for social media content managers. And if everything’s digital, what’s happened to SuperBowl ads? Why they’ve only gotten bigger..📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show!.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/11/2024 • 7 minutes, 49 seconds
Are X's Bots Are Coming From Inside the House?
Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More signs that the ad market is stabilizing. And X has a bot problem — but is it of its own making?.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/10/2024 • 9 minutes, 26 seconds
Rethinking Pink
The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google might be pulling your web site offline in March. And the 16,000 fake ads swarming YouTube that might challenge your belief in generative AI..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/9/2024 • 12 minutes, 2 seconds
"I Said, Buy the Salsa!!!"
It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/8/2024 • 7 minutes, 58 seconds
The Cookiepocalypse Has Begun
It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/5/2024 • 17 minutes, 15 seconds
Return to Sender
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/4/2024 • 5 minutes, 52 seconds
New Year, New Fees: Enshittification Comes for Marketers
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy
1/3/2024 • 11 minutes, 49 seconds
Social Media in 2024: The Predictions
In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/20/2023 • 41 minutes, 4 seconds
This Is a Legally Binding Episode. (No Takesies Backsies.)
Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digital customer service..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/19/2023 • 13 minutes, 6 seconds
Cat, I Farted 💨
The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up for holiday shopping. And the reason French people still giggle a little when you talk about generative AI..🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/18/2023 • 11 minutes, 22 seconds
Wait, They're Actually Listening?!
Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and serving us ads may actually not be a myth after all. And the policy reversal that’s pissing off a lot of teenage boys..🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/15/2023 • 22 minutes, 1 second
T Minus 3 Weeks: The Beginning of the End for Cookies
It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer but longer. And how your company’s data may have been shared with OpenAI without you realizing it..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/14/2023 • 11 minutes, 45 seconds
Will Short-Form Video Take a Back Seat in 2024?
How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All the links on X were broken today. And guys: is ChatGPT okay? Has someone checked in on it lately?.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/13/2023 • 12 minutes, 21 seconds
Generation Scroll: How Teens Navigate the Social Seas
Instagram continues its retreat from public sharing. YouTube gets two big brand safety nods of approval. Google Analytics is rolling out its interest-grouping API. And maybe your ad campaign featuring body bags might not have been well timed. Just a thought..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/12/2023 • 6 minutes, 47 seconds
What's Behind the Huge Resurgence in Retail Media Spend?
Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year..🗳️ VOTE: I like the music • I don’t like the music.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/11/2023 • 11 minutes, 14 seconds
Deep Dive: Cracking the Code on Sponsored Videos
Sponsored videos have become an important marketing tool as the popularity of influencers has grown. In this special episode, Tod speaks with a business scientist who says she’s cracked the code for marketers..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/8/2023 • 17 minutes, 4 seconds
Your Business Hours Now Affect Your Google Ranking
One more reason to keep your business hours updated on Google — it could change how high you’re ranked. YouTube rolls out a tool for brands that come under attack. Amazon’s change shows how terrified they are of Shein. And hashtags are finally in Threads — but there’s just one catch: There are no hashtags..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/7/2023 • 6 minutes, 22 seconds
Meta Doesn't Understand the Assignment
How safe is Instagram’s latest attempt at goosing brand engagement? Pinterest’s trends are out and it’s good news for grandpas. Meta’s AI release today is underwhelming at best.And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, everything you need to know about brand safety and Google Ads..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/6/2023 • 9 minutes, 42 seconds
ㄒotally N𝐨𝐫𝐦al 𝗣𝗼𝗱cast Epɪꜱᴏᴅᴇ, 𝕹𝖔𝖙hing 𝓉𝑜 See ɦɛʀɛ
That little trick you’re using in email campaigns might soon get your brand sent to Gmail jail. Programmatic display is falling out of favor with agencies. Microsoft’s ad platform just got a killer import option. And why have some Instagram videos suddenly gone mute?.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/5/2023 • 9 minutes, 56 seconds
Consumers Prefer AI-Written Marketing Copy
A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/4/2023 • 7 minutes, 30 seconds
This Podcast Episode Was Created Especially For You
The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
12/1/2023 • 12 minutes, 59 seconds
He Came In Like a Wrecking Ball
Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand has. Threads now lets you find and jump in on discussions about your products. And the head of Google Ads is gone..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/30/2023 • 9 minutes, 15 seconds
I've Got Ads in Low Places
Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has updated marketing tools for B2B advertisers. And why are government ads appearing on porn sites? Apparently, someone forgot to uncheck the Opt-Out checkbox..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/29/2023 • 7 minutes, 5 seconds
Please Extinguish Your Ad Blockers at This Time and Return To Your Seat
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/24/2023 • 11 minutes, 39 seconds
Redefining the Marketing Industry's Most Important Metric
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/22/2023 • 17 minutes, 7 seconds
This Episode is 7.38% More Awesome Than Yesterday's
Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/21/2023 • 10 minutes, 48 seconds
Why X's Decision Today Might Be the End of the Platform
X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/20/2023 • 8 minutes, 24 seconds
Meta's Poison Pill Will Block Your Ability to Run Ads
Careful what box you tick — Meta’s new subscription will cancel your ability to run ads. Also: TikTok’s youth numbers tick downward. Google’s new “if you can dream it, we probably sell it” system. Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns?And on the ad-free Premium Podcast, all the tiny details you need to understand these new Amazon ads within Meta apps, and the details on Meta’s new Cost Per Results Goal objective..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/17/2023 • 10 minutes, 31 seconds
Amazon Turns to Social Apps to Battle Popular Competitors
Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing off a content format, it’s deleting anything you posted using that format!.📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/14/2023 • 6 minutes, 57 seconds
Special: How Much Damage Can a Single Negative Product Review Have?
You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “The Impact of Negative Reviews on Online Search and Purchase Decisions”.📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/13/2023 • 11 minutes, 36 seconds
When CPG DTC Ad CPCs Kill ROAS
New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/9/2023 • 10 minutes
Meta's New Ad Policy: Trust, But Don't Verify
More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options…And on the ad-free Premium Podcast: Google Ad custom segments are disappearing, where CPCs and conversion rates are going into Black Friday, and Google Chrome is about to expose your dirty pricing secrets..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/8/2023 • 9 minutes, 34 seconds
Quick! Only 3 More Podcast Episode Plays Available!
Scarcity Sidelined: The marketing tactic we’ve used for generations is hurting your revenue. Also: Instagram takes a very big crown from Google. Microsoft plays catch-up with its new bid strategies. And TikTok is shutting down one of its most maligned programs..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/7/2023 • 9 minutes, 45 seconds
Go Home, YouTube AI, You're Drunk.
Google’s latest algorithm update is particularly volatile… New numbers might fortell the death of free returns. Elon Musk might be scalping your brand’s Twitter handle for $50,000. And this episode marks a very special milestone..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/6/2023 • 8 minutes, 25 seconds
Combatting Click Fraud with CHEQ Essentials— Weekend Edition
More than 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse.In this weekend edition episode, Tod speaks with Lucas Rabinowitz from CHEQ Essentials about their world-class click fraud protection platform.Securing your traffic has become EssentialCHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.This episode is a paid partnership.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/4/2023 • 15 minutes, 31 seconds
My CEO Made Me Use Fake Burner Accounts
Confessions from a social media manager — the dirty tactics one brand used to troll critics. TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can’t the company make live commerce work? A significant change to a Google Ad program moving to impression-based payments.And on the ad-free Premium Podcast (which you can learn more about by tapping GO PREMIUM, below): How much should media buyers panic about Meta’s plans to go ad-free… which CAPI gateway platform you should be using… and why the Learning Phase is becoming less a reaction to your campaign changes, and more a state of mind..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/3/2023 • 7 minutes, 35 seconds
That Time I Made a Barista Cry and Learned About Communication
A/B testing comes to Reels… A new API will let you post Stories easier… LinkedIn’s new AI is a little underwhelming… HubSpot buys a major B2B data player… and social media use is steady — well, except for one site..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/2/2023 • 6 minutes, 58 seconds
The Unfortunate Childhood Adventures of Programmatic Ads
Lessons Learned: Keeping tabs on your low-quality ad campaigns is more important than ever. Your own AI chatbot coming soon, if you care, which you probably shouldn’t. TikTok has tips for the upcoming Q5 quarter. And the agency trend which is killing off centuries of brand goodwill..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
11/1/2023 • 7 minutes, 30 seconds
Marketing Podcasts Near Me
It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/31/2023 • 9 minutes, 51 seconds
Why Consumers Aren't Using Your Referral Program
The ad-free Facebook has arrived. But it’ll cost you plenty. Plus: The one change you should make to your referral program. What consumers say about your midroll ads. And the Threads feature marketers all want is on its way..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.Securing your traffic has become EssentialRecent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.Click here to enjoy an extended trial AND a 10% discount exclusively for our listeners..STORY LINKS (premium exclusive)Google Again Says Schema Does Not Make Your Site Rank BetterMeta to offer ad-free subscription in Europe in bid to keep tracking other users | TechCrunchI Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring - Minzhe Xu, Zhihao Yu, Yanping Tu, 202391% of shoppers won’t purchase from brands who serve ‘intrusive’ adsAd duopoly looks over its shoulder as Amazon ad revenues jump 26%Threads Is Developing an API, Though Remains Wary of News Content InfluenceExpanding Meta Verified to Businesses in Canada | Meta.PREMIUM HELP✨ Need Help? Update Card • Cancel✉️ Contact Us: Email or Send Voicemail·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US✉️ Contact Us: Email or Send Voicemail📰 Our free daily newsletter🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/30/2023 • 9 minutes, 9 seconds
Pay-to-Post: X Basically Kills Off Organic Content
Oversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you.And on the ad-free Premium Podcast: Andrew Foxwell on what Meta’s Q3 says about the future of AI-forward ad campaigns, which ad format he thinks will be the breakout next year, and how Google’s DemandGen campaigns compare with results on Meta..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
10/27/2023 • 10 minutes, 46 seconds
And They Said Facebook Was Dead
Ad revenue climbs, giving Meta a great quarter. But the war in Israel and Gaza might slow things down again. Also: Threads is now 1/6th the size of Twitter. Amazon’s testing a new but buggy product image enhancer. And influencers’ secret source of money: Boomers on Facebook..Do you think our episodes are too short, too long, or about right?✅ Vote now: https://b.link/podcheck.📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
10/26/2023 • 7 minutes, 8 seconds
Is the "Vertical Video" Trend Cooling Down?
Are things looking up? Sunny skies forecast for Black Friday and the holiday buying season. Also: Amazon tries to make TV buying easier… YouTube offers more protection against trolls… Is the vertical video trend cooling off?And on the ad-free Premium Podcast, our Google ads correspondent Jyll Saskin Gales helps us understand the latest changes to YouTube ad buys..📰 Get our free daily newsletter🆘 Need help with your marketing? Check us out: engageQ digital🌍 Follow us on social media or contact us·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
10/25/2023 • 6 minutes, 35 seconds
Is Meta Monkeying With Your Attribution Windows?
Media buyers concerned that Meta seems to be randomly changing their attribution settings. Also: Are brands giving up on X? New research says it’s worse than you think. Instagram is testing a special feed for local businesses. And freelancers are becoming a much bigger part of marketing teams than ever before..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
10/24/2023 • 9 minutes, 15 seconds
Meta Ads Are So Broken People Are Pulling Their Campaigns
Missing images; glitched out copy — Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that will show you more sales..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/23/2023 • 8 minutes, 3 seconds
LinkedIn Has A Pee Problem
LinkedIn is getting personal, and not everybody likes it. Google says ad buyers shouldn’t wear hats. And why Facebook is showing your crazy uncle your Threads posts..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/20/2023 • 11 minutes, 57 seconds
Four Reasons Brands Should Use Facebook's New Messaging Feature
Amazon’s new Call-a-Friend feature arrives just in time for Q4. Why marketers might want to consider Facebook’s new messaging upgrade. Behind the scenes of Meta’s struggle to make Reels ads relevant. And oops — Instagram apologizes for labelling Palestinians as “terrorists.”.🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/19/2023 • 10 minutes, 27 seconds
New TikTok Dimensions: 48 feet high and 14 feet wide
TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms.And on the ad-free Premium podcast, which you can learn more about by tapping Go Premium in the show notes — Google is killing off a whole bunch of attribution models. Which ones? Why they’re doing it? And full details on the AI that replaces them..🆘 Need help with your social media? Check us out: engageQ digital.🌍 Follow us on our social media📰 Get our free daily newsletter✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital⭐ Review the podcast.ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/18/2023 • 12 minutes, 6 seconds
Special Episode: Increasing Your Conversion Rate
One little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/17/2023 • 26 minutes, 33 seconds
Special Episode: "Genetic Predisposition" — The Next Targeting Option?
Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/16/2023 • 12 minutes, 48 seconds
Special Episode: Can Too Much Ad Frequency Work in Your Favour?
Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/13/2023 • 26 minutes, 28 seconds
Special Episode: How Privacy Notices Affect Consumer Purchase Intent
Tod interviews the co-author of a new scientific research study called "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices.".🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/12/2023 • 19 minutes, 31 seconds
A Deep Dive Into Google's New "Ads Data Manager"
Piles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’s latest privacy bill shake up the digital ad market? Your brand’s business profiles might have edits you’re not aware of. And a major programming announcement about this very podcast..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/11/2023 • 13 minutes, 19 seconds
Surrounded by Clones of Meghan Trainor
Meta gives Reels Ads a big update. Generative AI is coming for your brand logos next. Even YouTube wants to claim part of Twitter’s territory. And the surprising Hallowe’en hashtags you should be building into your social posts..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/10/2023 • 9 minutes, 18 seconds
Are You Sitting Out on Instagram's Best Marketing Feature?
It’s the Instagram engagement tool marketers aren’t using. Will its latest update change your mind? Also: Amazon brings stronger targeting to podcasts. Google’s latest core update is rolling out. And one way to get your link headlines back on X? Give them money..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/6/2023 • 7 minutes, 46 seconds
Where We're Going, Marty, We Don't Need Headlines
No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later might save the holiday buying season. And the social media trend de jour is a little fishy..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/5/2023 • 8 minutes, 35 seconds
Are You Running Ads on X Without Knowing It?
More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake ads are here. God help us all..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/4/2023 • 10 minutes, 14 seconds
Amazon's "Secret Algorithm" Revealed in Court Details
Was your brand on Amazon’s hit list? The antirust case alleges a secret algorithm kept Amazon on top of the market. Also: Agencies are using less and less of Facebook. How much of your brand’s images are in Meta’s AI training pool? And is it over — have social media users stopped wanting to “BeReal?”.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
10/3/2023 • 9 minutes, 6 seconds
How Drug Dealers Use Your Brand's Web Site to Sell Heroin
The loophole letting drug dealers hijack nearly any brand’s web site they want, and turn it into a shopping page for illegal drugs. Plus: Microsoft keeps playing “Spot the ad disclosure”… and Reddit ad campaigns could improve, at the expense of the site’s goodwill..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/28/2023 • 17 minutes, 47 seconds
My Only Regret Is That I Have... Boneitis
Better late than never — Meta jumps into the AI party. We have extended coverage. Also: YouTube will let ads appear on controversial videos. The “name and shame” list your brand might be on.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes: The three biggest mistakes that advertisers are making on the Google Ads platform this year. They are not what you think they are..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/27/2023 • 19 minutes, 12 seconds
Instagram Is Why We Can't Have Nice Things
The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microsoft launches a retail ad network. And Instagram proves once again why we can’t have nice things..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/26/2023 • 7 minutes, 53 seconds
Meta's "Skateboard Over the Shoulder" Moment
Is Meta about to turn itself into a living meme? Shopify adds more big names to its partners list. If TikTok has the eyeballs, why doesn’t it have the ad dollars? And Google has made a decision on rolling back its most recent search algorithm change..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/25/2023 • 13 minutes, 8 seconds
A Totally Human-Achievable Number
If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X kills off another feature from its platform.And on the ad-free Premium Podcast, which you can learn to by tapping Go Premium in the show notes — three reasons why Meta’s ad performance has been down across the board, what you can do about it, and the new “maximum value of conversion” — what is it, and how can it help your shopping campaigns?.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/22/2023 • 12 minutes, 18 seconds
Meta's Mind-Boggling Display of Policy Gymnastics
Amazon scraps its fee for doing nothing. Microsoft’s new ad format is a little sus. The social platform that has reached perfect brand approval. And Facebook’s about-face on fake faces..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/21/2023 • 12 minutes, 12 seconds
Sometimes We Just Stick Our Hand In and Move Stuff Around
Today: a bombshell admission from the biggest digital ad platform on the planet. Will it shake the trust of advertisers? Also: Microsoft adds Hulu, HBO Max, and other TV as ad placements… Meta starts to sell blue checkmarks to brands… and another retailer joins the no-free-returns trend..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/20/2023 • 19 minutes, 28 seconds
The Only Winning Move is Not to Play
Why your Meta ads may have been sucking the last few days… Amazon has a warning for its sellers… the threat to your marketing platforms deep within AI bots… and next time your assistant says they’ve found the perfect cloud security system, make sure you know exactly what they mean by cloud..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/19/2023 • 15 minutes, 22 seconds
Equal Parts Predictable and Sad
Google takes on Twitter’s ads but they don’t seem thrilled about it… AdSense gains some real-time site verification, YouTube can now tell you how far clips of your brand’s content has gone, and how far does a pebble ripple? AI will probably tell you..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/18/2023 • 7 minutes, 2 seconds
OMG Hun 😍, You Are going 🤞🏻 to LOOOVE 💚❤️ this Episode!!!!! 🎙️
Were the MLM huns right all along? Does emoji spam actually increase conversions? Science has the answer. Plus: The metaverse bait-and-switch. Walmart tries video ads out. And the Facebook bug randomly removing brand pages from the platform..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/15/2023 • 13 minutes, 21 seconds
Really Guys, This Totally Won’t Happen Again.
How you compare to other social media managers... Amazon's small but important changes to search... Instagram bows to the pressure for a Followers-only Reels feed.. and guys, they mean it this time, Microsoft totally won't mess up their AI this time. Like, for sure!.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/14/2023 • 11 minutes, 28 seconds
A Whimsical, Pervasive Horniness
TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google moves more AI in the front door, and shoves enhanced cost-per-click out the back..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/13/2023 • 15 minutes, 59 seconds
The Court Case Heard Around the (Marketing) World
Google’s big day in court. TikTok Shop is finally rolling out. B2B influencer campaigns become more visible. Amazon wants to capture even more of the supply chain.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, a big whack of changes to the Meta ad platform. We have all the details..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/12/2023 • 10 minutes, 34 seconds
Is This The Real Ad? Is It Just Fantasy?
The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time limit. Meta goes cross-platform — but not voluntarily. And X’s disappearing ad disclosures..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/11/2023 • 9 minutes, 1 second
YouTube's New Best Practice: Shut Your Mouth
Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are released. And the new YouTube thumbnail advice is here: TLDR: Shut your mouth!.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/7/2023 • 12 minutes, 21 seconds
Reticulating Splines and Desalinizing Snorkels
The Google hack keeping negative reviews at the top of your business listing. Is TikTok preparing a standalone messaging app? Chrome’s ad privacy notice seems a little fishy. And the AI company that secretly uses humans instead of AI..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/6/2023 • 16 minutes, 37 seconds
Social Media is Dead. Long Live the DM.
Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re different than lookalikes, and is the future of the Meta platform just one big button that reads “Spend Now”?.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/5/2023 • 13 minutes, 58 seconds
Meta's Audacious New Plan: A Platform Without Ads
A Meta without ads? It could be here soon. Also: The podcast industry keeps growing, despite content consolidation… TikTok’s AR production software leaves beta, and Elon Musk will use your brand’s data to train his AI models, whether you like it or not..LINK FOR META’S AI OPT OUT FORM: https://www.facebook.com/help/contact/1266025207620918·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
9/1/2023 • 8 minutes, 15 seconds
From Stardom to Silence
They were all the rage — what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, the BeFake app, of course… and the fantastic news we’ve been waiting for about our associate producer, Steph Gunn.·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/31/2023 • 12 minutes, 10 seconds
Was Chicken George Right All Along?
Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads…And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… everything you wanted to know about Google’s new approach to ad platform certification.·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/30/2023 • 10 minutes
Does Slowing Down Your Site Help Your Google Ranking?
The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning — how should offers look, how do you test in a machine-learning world, and Meta’s new metric: “brand-reach-saturation.”.✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/29/2023 • 12 minutes, 33 seconds
TikTok Has Everybody's Eyeballs
TikTok keeps getting more eyeballs, so why does Instagram keep dominating in ad spend? We know now how Google’s core update has affected page rankings. You’ll never forget to renew your domain name name. And here they come, God help us: The cigarette influencers..✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**·🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING📈 Advertising Options📰 $20 Classified Ads·GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/28/2023 • 11 minutes, 39 seconds
Has YouTube Found a Crack in Apple's Ad Privacy Wall?
If YouTube can bypass Apple's ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conversion lift tools. On-demand audio just hit a huge milestone. And why marketers are watching this Hallowe’en season closer than ever.▫️🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail▫️GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium▫️ADVERTISING📈 Advertising Options📰 $20 Classified Ads▫️GET MORE FROM US🎙️ Our other podcast "Behind the Ad"📰 Our “The Top Story” LinkedIn newsletter🤝 Our Slack community🆘 Need help with your social media? Check us out: engageQ digital▫️UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.▫️Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/25/2023 • 13 minutes, 5 seconds
Swipe Right for Meth
Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied? Also: One company pays a big price for playing loose with emailed account notifications... how Europe's incoming laws might help you snoop on your competitors... and the distinct lack of grey in ad creative.Get More From Us🌍 Follow us on our social media📰 Subscribe to our free daily newsletter✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premiumHelpful Links🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and ReviewAbout This PodcastToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒Upgrade Your Skills• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/24/2023 • 14 minutes, 41 seconds
Make No Mistake. TikTok is Not F***ing Around Any More.
TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social's back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: keeping your ads away from kids on Google's platform. It's not as easy as checking a box..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/23/2023 • 15 minutes, 18 seconds
The New Shopify: More Self-Service, Fewer Human Reps
Shopify is about to pull VIP support from its best customers. Will anyone buy Twitter ads now that you can’t even have links? Threads rolls out its desktop version. The p.r. opportunity that every chip brand in the world jumped on.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: A new way to rescue your hacked Meta accounts and details on the app campaign type that’s getting great results..🧑🏻💼 We're looking for a production assistant!🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/22/2023 • 15 minutes, 24 seconds
When the News Gets Too Hot for Advertising
Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weekend. And the legal ruling marketers have been waiting for has arrived..🧑🏻💼 We're looking for a production assistant!🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/21/2023 • 11 minutes, 28 seconds
From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient?.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/18/2023 • 11 minutes, 1 second
“Pay Us to Help You Pay Us”: Google’s Audacious “Paid Support” Experiment
Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants that self-ship? Instagram is testing a new multi-advertiser Reels ad format..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/17/2023 • 8 minutes, 28 seconds
From Pixels to Paper: Retail’s Unexpected Full Circle
Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… How Google's change to Demand Gen ads will affect your campaigns..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/16/2023 • 18 minutes, 57 seconds
Why You Should Avoid Kreativ Spelling in Brand Names
Today: Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad mishaps. The OG commerce platform eBay has some new tricks for media buyers. And the new concept of TikTok agencies of record..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/15/2023 • 12 minutes, 35 seconds
How the Hollywood Strikes Could Disrupt the Ad Market
Today: The Hollywood strike reshapes advertiser strategies, Buzzfeed turns to AI for engagement, and Google Ads updates Shopping campaign bidding..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/14/2023 • 5 minutes, 4 seconds
Instagram's "Verified Only" Feed — Will Your Brand Pay to Play?
Today: Instagram denies reports it’s working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat’s new after-dark sharing… and what does the new Brand Authority metric give us?.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/11/2023 • 7 minutes, 59 seconds
Collaborate or Complicate: Is Instagram’s Latest Idea Just “Digital Graffiti”?
Today: Instagram wants to let regular users post on your brand’s content. YouTube will soon ban web links on Shorts videos. The nuclear approach to SEO. Amazon’s product descriptions are about to get even worse. And one Canadian woman’s plight: Amazon keeps sending her shoeboxes and won’t stop..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/10/2023 • 9 minutes, 20 seconds
The Fake Digital Ads Taking Over Social Media
Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates document might affect your campaigns..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates document might affect your campaigns..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/9/2023 • 11 minutes, 43 seconds
First, They Came for the YouTube Thumbnail Designers…
AI disrupts YouTube thumbnails, CTV ad placement remains elusive, why you might need to block GPT from crawling your brand’s web site, and the social app paying people to watch ads..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/8/2023 • 10 minutes, 54 seconds
SPECIAL: How to Audit a Meta Ads Account
In this special episode, a deep-dive into auditing your Meta ad account. Tod speaks with Alex Afterman — Alex has been managing Meta ads for almost a decade now, for a wide range of ecommerce clients. His web site is 1111digital.com..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/7/2023 • 23 minutes, 27 seconds
Born Digital, Raised Brand-Savvy
Meet the generation redefining brand loyalty. TikTok tests privacy-aware campaigns. Amazon’s ad sales were stratospheric. And X marks the spot… wait… how come we can’t see the spot any more??.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/4/2023 • 8 minutes, 55 seconds
Under the Influence
It’s the new banner blindness — and it’s what’s behind the rush to use social media influencers. Also: How many are too many? At what point will Google penalize you for too many keywords? How does the salary of your agency salespeople compare to others? And Reels creators are steaming mad after being told they’re not getting paid what they thought they’d be..🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/3/2023 • 11 minutes, 6 seconds
When AI Brand Safety Goes Too Far
Are brand safety tools too white? That video editor you’re using might be leaking your brand’s data. A mixed bag of growth for Pinterest.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google will soon remove Similar segments from all ad groups and campaigns. What does this mean for your campaigns?.🌍 Follow us on our social media📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/Privacy & Opt-Out: https://redcircle.com/privacy
8/2/2023 • 9 minutes, 49 seconds
The Pop-Up Box No Advertiser Wants
They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Product tags without the cut: More on Meta’s plans to let you tag products in your own shop..📰 Subscribe FREE to our daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
8/1/2023 • 17 minutes, 56 seconds
🐦 Bird Brained
Why experts say the X super-app is doomed from the start. Instagram is testing some nice generative AI tools that can help your organic content. A new B2B ad network launches. And the new Ad disclosure labels at Bing are almost invisible. Is this good news for marketers?.📰 Subscribe FREE to our free daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/31/2023 • 7 minutes, 31 seconds
You Know You're Winning When Your Customers Cry
Netflix drops ad prices… The final numbers on media spend during Prime Day… Why the Barbie blockbuster isn’t a financial boon... And TweetDeck will soon have psy-ops..📰 Subscribe FREE to our free daily newsletter.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.🤝 Join our Slack: todayindigital.com/slack📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/28/2023 • 8 minutes, 54 seconds
Will Shopify’s AI Plans Support or Supplant Humans?
AI Anxiety: Are Shopify’s plans for robot reps the dark future of customer service? Slowdown? What slowdown? Facebook hits 3B monthly active users. Warnings rise as the new iOS approaches. And Reddit unveils its own version of the much maligned blue checkmark..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/27/2023 • 8 minutes, 26 seconds
The Ad Discounts Will Continue Until Morale Improves
Desperate times: Twitter slashes ad prices, while threatening its shrinking advertiser base. Google’s Dynamic Search Ads get an upgrade that is making media buyers nervous. Shopify launches a credit card for its merchants.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google wants you to move your Dynamic Search Ads and Display campaigns to Pmax. It’s optional right now, but for how much longer?.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!.If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/26/2023 • 10 minutes, 11 seconds
He's Nervous, But On the Surface He Looks Calm and Ready
Branding Blunder: The reviews are in, and nobody thinks Twitter’s new name is going to help the beleaguered company. Also: Threads moves fast to capitalize on Elon’s latest fumble. TikTok finally gets ready to launch its e-commerce platform.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… how to close the deal when your Meta shopping campaigns only tickle the bottom end of the funnel..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/25/2023 • 8 minutes, 23 seconds
Going Undercover: The Secret Life of a Google Ad Rep
High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the world’s first tweet sells for now: Spoiler alert — almost nothing..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digital.AI Tool ReportLearn AI in 5 Minutes a Day We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more.Check it out!If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/24/2023 • 10 minutes, 43 seconds
Baller Branding
What ad budgets are spent in Vegas, stay in Vegas… Your brand’s AI-generated content may soon come with a watermark… YouTube rolls out a handy update for brands and creators... TikTok releases its version of the Meta Ad Library..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/21/2023 • 6 minutes, 24 seconds
Beta Late Than Clever
Microsoft takes a page — and a name — from Google. Will Amazon’s latest announcement change how companies ship products? More payments coming from the palm of your hand. And Reddit's open-source art project is going about as well as you think it is..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/21/2023 • 8 minutes, 25 seconds
AI-Generated Content Won't Rank Well in Google. (Unless It Ranks Well in Google.)
A big legal decision that could have changed social media forever. Pinterest gets deep. Meta waits for Europe. Google tells us how well AI-generated content will rank.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales joins me for our weekly update on the Google ad platform..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/19/2023 • 8 minutes, 34 seconds
🩳 Pants, Canada?!
Email exploit: How one message could bring down your brand’s WhatsApp account. Bing’s chatbot wants to be in big agencies. The Twitter challenger with dark clouds in its blue skies.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell on the small but critical change to attribution reporting on Meta’s ads platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/18/2023 • 7 minutes, 48 seconds
Is That Meta in Your Conversation or Are You Just Happy to See Ads?
Meta says it’s listening to its users — only not the way you think they are. How scammers are redirecting phone numbers from Google. TikTok gains a third commerce-powered feed. And Amazon has found its biggest cohort… in cat ladies.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/17/2023 • 9 minutes, 11 seconds
SPECIAL: Do Your Social Media Posts Feed the Trolls?
In this special episode, Tod speaks with the author of a marketing research paper that studied the effect of a brand's social media posts on levels of toxicity in the comments. You can find the study at https://b.link/trollstudy Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/14/2023 • 18 minutes, 26 seconds
In a McPickle 🥒
Jumping into a TikTok trend that’s not brand-safe. Instagram upgrades its product tagging. The new Boost Mode that turns creator content into ads. And Twitter’s blue checkmarks are so universally mocked now, you can pay to hide them from your profile.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/13/2023 • 8 minutes, 22 seconds
Go Home, Amazon, You’re Drunk
Prime Day advertisers MacGuyver new tools to keep their ad spend intact. Meta’s Threads first upgrade will be good news to agencies. YouTube brings more AI to its platform.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales on why you should think twice before joining Google's "Growth Program" for advertisers.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/12/2023 • 8 minutes, 7 seconds
Ad Buyers Rewind Budgets After YouTube Standards Snafu
The fallout from YouTube's standards snafu. Has the live game show hype been reincarnated on TikTok? Buying on Shopify using a TV remote. And finally, some good news for ad agency people.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell joins me to chat about how Threads might shake up media buying on the Meta platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/11/2023 • 7 minutes, 30 seconds
“👍🏻” — This Emoji Costs $82,000
Twitter traffic keeps declining, while Meta’s challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google’s Universal Analytics is still collecting data. And the court case over whether an emoji can indicate acceptance of a contract..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/10/2023 • 6 minutes, 50 seconds
Shein's Counterfeit Crisis: The Cost of Copying Amazon
Marketplace Mayhem — Shein takes on Amazon and learns some hard lessons. Planning tips for when the holiday buying season comes earlier every year. Twitter’s dynamic product ads are broken. And podcasting is 20 years old today..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/7/2023 • 7 minutes, 44 seconds
Unraveling Threads
It has the users of Instagram, the advertisers of Facebook: Is Threads the threat to Twitter it seems to be? Plus: TikTok loses popularity, B2B buyers are younger than you think, and why YouTube is rewriting the comments left on your brand’s video..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/6/2023 • 10 minutes, 9 seconds
Here's Why You're Sabotaging Your Consumer Reviews
When the right strategy to getting consumers reviews is to hold off asking for them. A nice update to Google Ads editor. Will there be anything left on Twitter if you’re not paying Elon’s monthly fee? And ChatGPT’s best feature has been paused because people were abusing it — this is why we can’t have nice things.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… the hack which will get you free Google video ads — and why you shouldn't use it..Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
7/5/2023 • 7 minutes, 45 seconds
Let Us Read All Your Emails Because Reasons: [YES] [NO]
Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/30/2023 • 14 minutes, 32 seconds
Are Google’s Brand-Keyword Changes Good for Marketers?
Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/29/2023 • 17 minutes, 35 seconds
And You Thought Twitter Had a Bot Problem… 🤦🏻♂️
Do Google's ad placements violate its own standards? Why your ad might be being dumped on an AI-generated spam site. LinkedIn wants to push personal updates out of its feed. And the social app caught lying by its own board of directors.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… a full deep-dive into the upcoming shutdown of Google Universal Analytics, and the last minute steps to make sure you’re ready for this weekend’s shutdown..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/28/2023 • 9 minutes, 57 seconds
"But Think of the Exposure!..."
TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta’s new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification..🎙️ We are hiring a Lineup Producer! Get more information at https://b.link/lineup ..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/27/2023 • 9 minutes, 55 seconds
Soon, We Will All Deliver for Amazon 😞
Amazon tries to disrupt delivery — again, but this time in the most bizarre way. How Adobe plans to ease your AI legal concerns. Google’s new search feature is aimed squarely at Reddit. And the billboard that’s equal parts clever and creepy..🎙️ We are hiring a Lineup Producer! Get more information at https://b.link/lineup ..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/26/2023 • 10 minutes, 15 seconds
BONUS: Creative is the New Targeting: A Meta/Industry Panel
A panel discussion on the role of creative in an AI world, from Meta's recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta's Head of Creative Shop; Matt McKim, Meta's VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO & Co-Founder of RealEyes Digital.--Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.Privacy & Opt-Out: https://redcircle.com/privacy
6/23/2023 • 22 minutes, 36 seconds
The Future of AI: Automated LinkedIn Inspiration Porn <sigh>
The dark horse of social platforms is looking up... Bad news for Reddit ahead of a planned IPO. LinkedIn's generative AI is one step closer to annoying you with even more humblebrag posts and inspiration porn. And is this video game campaign the world’s smartest ad placement?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/23/2023 • 8 minutes, 33 seconds
BONUS: AI and the Future of Meta Performance Marketing
Matt Steiner, Meta's VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.Privacy & Opt-Out: https://redcircle.com/privacy
6/22/2023 • 16 minutes
Opening Pandora's Comment Box
YouTube goes full TikTok with video responses, TikTok launches a new in-stream shopping feature… and the company’s chief operating officer has thrown in the towel. .Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/22/2023 • 5 minutes, 43 seconds
BONUS: An Inside Look at Meta's Performance Product Roadmap
Kristen Durkin, Meta's Marketing Product Director for Ads, walks through their roadmap of upcoming ad products they say will impact campaign strategies in the years ahead.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.Privacy & Opt-Out: https://redcircle.com/privacy
6/21/2023 • 24 minutes, 23 seconds
AI is Coming for Thousands of Ad Agency Jobs
Shopify extends Shop Pay to non-Shopify retailers. The U.S. is suing a huge commerce player for allegedly using dark pattern UI. Twitter now says a common organic content practice brands have used for years on the platform might get your account banned.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google’s new ads library — how you can use it to find out what your competitors are doing, and the big differences between it and Meta’s version..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/21/2023 • 11 minutes, 24 seconds
BONUS: Meta's Revised "Performance 5" Framework
Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they've developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting.-Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.Privacy & Opt-Out: https://redcircle.com/privacy
6/20/2023 • 30 minutes, 49 seconds
Hiding in Plain Sight: When #Ad Labels Aren’t Enough
Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta’s recent automation announcements — how it will affect creative, placement, and even your campaigns’ budgets..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/20/2023 • 10 minutes, 11 seconds
Meta Removes Ad Targeting Option That Small Businesses Relied On
An important targeting option used by small and local businesses is now gone — why Meta keeps pulling control from advertisers. Also: More details emerge about Apple’s plans to limit ad tracking. More than a third of consumers think most online ads are AI-generated. And can we trust any metrics from Twitter any more?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/19/2023 • 11 minutes, 53 seconds
WEEKEND EXTRA: "Don't Tell Me How Much to Tip!"
Tod interviews Frank Cabano, co-author of a new marketing science research paper called “Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand.”.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 30+ marketing science interviews✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/17/2023 • 13 minutes, 49 seconds
The Case for Ignoring Google's SEO Advice
The big effect one tiny change to your Google Business Profile has. Google gets out of the domain name business. Reddit’s CEO is now threatening striking communities. And a recap on one of the biggest changes coming to digital marketing on July 1 — are you ready?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/16/2023 • 13 minutes, 18 seconds
F1NGERS
Small checkbox, big repercussions: How Meta’s compliance with EU regulations will affect your ad campaigns. Online prices see the largest drop since the pandemic. Pinterest and LinkedIn add new video placements. And has the tech world finally fixed the creepy disfigured hands that generative AI produces?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Back catalog of 30+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/15/2023 • 7 minutes, 59 seconds
Is This the End of Keyword Buying?
The new AI that might just revolutionize clothing sales. How the ongoing Reddit strike is affecting ad campaigns. A new design coming for the Google Ads UI. And on the Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Jyll Saskin Gales breaks down Google’s plans to convert all your phrase and exact match keywords into broad match — how soon before keyword buying doesn’t exist?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Occasional deep-dive weekend episodes✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🆘 Need help with your social media? Check us out: engageQ digitalIf you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/14/2023 • 9 minutes, 47 seconds
This Title Will Disappear In 24 Hours ⏰
The trick to making your content more memorable? Delete it. Also: Instagram’s API gets a nice upgrade. TikTok puts its bets on visual search. Marketing executives over 40 — your intern has no idea what you’re saying.And on the Premium Podcast, which you can sign up to by tapping GO PREMIUM in the show notes: What's working this month for ad creative on the Meta platform, and one veteran ad buyer tells us about the 3-5-8 model of lookalike stacking he's using..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Occasional deep-dive weekend episodes✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/13/2023 • 10 minutes, 27 seconds
The Revolution Will Be Monetized
How will Reddit react to today's massive moderator protest? Also: Twitter's latest cost-saving move is likely to even further erode what's left of its trust and safety tools. TikTok joins the generative AI crowd. And Twitch backs off its controversial ad guidelines..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Occasional deep-dive weekend episodes✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/12/2023 • 8 minutes, 12 seconds
As God Is My Witness, I Thought Turkeys Could Fly.
Google vs Trademarks — And your brand may come out the loser. More details leak out about Meta’s Twitter killer. The AI is ready and Zuckerberg will unleash it first in the most bizarre place. And the answer to the question: What are the lyrics to the closing theme of WKRP in Cincinnati?.Thanks to our sponsors!- Riverside.fm: Use the code TODAY to get 15% off any individual plan. - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan!.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Occasional deep-dive weekend episodes✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/9/2023 • 12 minutes, 12 seconds
I Saw Fauci Kissing Santa Claus 🎅
LinkedIn has some new ad placements, Salesforce and Twilio roll out their AI tools, new research finds consumers expect more from you than you think, and the dangerous age of generative AI in political ads has arrived..Thanks to our sponsors!- Riverside.fm: Use the code TODAY to get 15% off any individual plan. - Get started with Brevo for free by going to brevo.com and use the promo code DIGITAL to save 50% on your first three months of the Starter & Business plan.✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Weekly Meta Ad platform updates with Andrew Foxwell✅ Weekly Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channels✅ Marketing headlines each morning in Slack✅ 30% off our Newsletter✅ Occasional deep-dive weekend episodes✅ Discounts on marketing tools✅...and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/8/2023 • 8 minutes, 4 seconds
For Whom the Dell Tolls 🔔
More detail on where marketing budgets are going. Will your commerce platform make the same overpricing mistake Dell did? WordPress unveils an AI writing assistant. On the Premium Podcast, our Google Ads correspondent Jyll Saskin Gales gives us all the details behind the platform’s two new campaign types: video views and demand gen..✨ GO PREMIUM! ✨ Get these exclusive benefits when you upgrade: ✓ Weekly Meta Ad platform updates with Andrew Foxwell ✓ Weekly Google Ad platform updates with Jyll Saskin Gales ✓ 100% ad-free ✓ Member-exclusive Slack channels ✓ Story links in show notes ✓ and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/7/2023 • 12 minutes, 7 seconds
Where the Marketing Budgets are Going
TikTok moves into second place — what does it mean for the former #2? Also: Instagram’s testing a chatbot because of course they are. Walmart adds new in-store placements. And Google Ads suffers a big crash this morning..✨ GO PREMIUM! ✨ Get these exclusive benefits when you upgrade: ✓ Weekly Meta Ad platform updates with Andrew Foxwell ✓ Weekly Google Ad platform updates with Jyll Saskin Gales ✓ 100% ad-free ✓ Member-exclusive Slack channels ✓ Story links in show notes ✓ and a lot more! Check it out: todayindigital.com/premium.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
6/6/2023 • 8 minutes, 7 seconds
Silver Sponsorships
Meet the new breed of octogenarian influencers. Why a big chunk of Reddit will go dark next week. Twitter’s ad business continues to crumble. Apple's big announcements today had one hidden pothole for marketers. And a cautionary tale: Make sure you renew your brand’s domain name. Or else, well, it’s not pretty..🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"..If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!..✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
6/5/2023 • 14 minutes, 46 seconds
Bridge Over Troubled Twitter
The head of Twitter’s trust and safety team is out, and paying users appear immune to policy enforcement. Shopify launches a rewards program. WordPress takes on Substack. And too bad you slaved over writing the perfect headline — AI is rewriting it..🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"..If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!..✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
6/2/2023 • 7 minutes, 24 seconds
Death by API ☠️
Instagram Inception: Why one brand runs multiple accounts on the same platform. Also: Will API fees kill off your favourite third-party marketing tool? BeReal is adding messaging. Agencies accept their cookie fate. And more..🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad"..If you like Today in Digital Marketing, you’ll love Morning Brew.Get smarter in 5 minutes (and it's free!)There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.Check it out!..✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
6/1/2023 • 10 minutes, 11 seconds
Will Instagram’s New Controls Change the Organic Content Game?
Creator Clarity: Instagram tests new transparency tools. Texas is the latest state to let people out out of targeted ads. How retailers are using GPT to boost sales. LinkedIn’s AI will now make lazy recruiters lazier. And Snapchat’s generative AI is cool, but not free..🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ MORE INFO and JOIN FREE NOW.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
5/31/2023 • 5 minutes, 33 seconds
First, We Kill All the Chatbots.
A change to Meta's offline conversions API isn't as scary as they make it sound. Ten straight months of ad spend declines — but is an end in sight? Also, good news for marketers who use WhatsApp. New insights for Microsoft’s ad pixel. And important Google data is now nearly three days behind. .🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ MORE INFO and JOIN FREE NOW.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/30/2023 • 15 minutes, 17 seconds
Social Causes: When Good Deeds Go Bad
Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ MORE INFO and JOIN FREE NOW.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/29/2023 • 16 minutes, 9 seconds
Vanishing Views
Vanishing Views: Why has Twitter stopped reporting one of the platform's most important metrics? Also: The peculiar Captcha that isn't real. And Snapchat nails enhanced AR..🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ MORE INFO and JOIN FREE NOW.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
5/26/2023 • 5 minutes, 46 seconds
Searching for Ads in All the Right Places
Instagram’s API just got a big upgrade. YouTube kills Stories. New intent signals for LinkedIn. TikTok is testing an AI chatbot. Google’s AI now writes video descriptions..🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ MORE INFO and JOIN FREE NOW.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
5/25/2023 • 7 minutes, 15 seconds
Price Check on Aisle Doubt
Pricing Placebos: Was our best pricing strategy wrong all along? More delays to get your hands on TikTok search ads. More cuts at Meta, as its platform shows the strain. And who needs human podcast hosts any more when AI bots can just… wait…. What?.🔘 Follow us on social media🎙️ Subscribe free to our other podcast "Behind the Ad".Increase Your Amazon Sales with Micro-InfluencersHow sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more.✅ MORE INFO and JOIN FREE NOW.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/24/2023 • 8 minutes, 42 seconds
Google Bets the Farm on AI-Based Ad Campaigns
Google puts all its chips behind AI-driven ads — but will the marketing industry take the bet? Also: Twitter is re-publishing tweets you may have deleted… a creepy Facebook bug sending unintended friend requests… and an embarrassing blunder has one brand rethinking its influencer marketing strategy..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects.With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW..💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/23/2023 • 13 minutes, 27 seconds
BONUS: Google Marketing Live - Unofficial Tailgate Panel
Today is a big day for the folks who run Google's ad platform - it is Google Marketing Live day, their annual announcement-fest. We'll have coverage in today's regular episode, which will be coming your way later today, PLUS more analysis over the next few days as the industry reacts to the changes.But before this morning's big keynote, myself and four Google marketing pros gathered for our second annual unofficial Google marketing live tailgate — here is a replay of our live event this morning. It's about 55 minutes long, goes into lots of detail about what they expect, what the last year was like on the ad platform, how TikTok is affecting the scene, whether the industry is ready for the removal of third party cookies, and a whole lot more.HOSTTod Maffin is the host and producer of the Today in Digital Marketing and Behind the Ad podcasts. A 25-year veteran of the digital marketing space, Tod runs the engageQ digital agency.PANELISTS- Jyll Saskin Gales spent 6 years at Google helping major brands with their ad campaigns. Today, she runs Inside Google Ads, one of the best training and most up-to-date programs there is. She's in Toronto.- Anu Adegbola, Founder & CMO at PPC Live UK and Paid Search Account Director at Marin Software (United Kingdom)- Boris Beceric, Digital Marketing Consultant (Germany)- Whit Norrad, Director of Demand Generation at FlexDealer (Canada).✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects.With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW..💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/23/2023 • 53 minutes, 30 seconds
"True" (AKA "Wassup") by Budweiser Beer
Behind the scenes of Budweiser marketing campaign called "True" — but which everyone knows as the "Wasssuuuup?!" TV ad.Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Today in Digital Marketing"🙋🏻♂️ Tod's social media.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail.ABOUT THIS PODCASTBehind the Ad is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Music rights: Source AudioPrivacy & Opt-Out: https://redcircle.com/privacy
5/22/2023 • 19 minutes, 10 seconds
The Day the Little Mermaid Went Full Batshit Crazy
Facebook Funnels — Meta launches new lead gen tools, while continuing to battle European regulators… The mobile app economy is now a half-trillion dollars and ads make up most of that. Google’s near miss with mobile irrelevance. And the poor unfortunate souls at YouTube try to explain a bizarre glitch..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.Use GPT4 to Comment with 1 Click on LinkedIn ProspectsJoin 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects.With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint.Transform your LinkedIn conversations into powerful conversion tools today.✅ GET STARTED FREE NOW..💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/19/2023 • 8 minutes, 32 seconds
The 1% Test That Has the Ad Industry Holding Its Breath
Biting the Biscuit: The removal of third-party cookies has begun. Also: What people are seeing on Facebook these days, how will consumers react to YouTube’s new unskippable 30-second ad format, and the Twitter exodus is no longer a question..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/18/2023 • 8 minutes, 38 seconds
The One Where the Privacy Policy Became a Friends Episode Plot
Tangled Terms — why one new player in the TV ad space is being red flagged. Meta swipes left on its Kustomer platform. Instagram Stories finally get the upgrade marketers have wanted. And YouTube continues to beef up Shorts — this time with revenue analytics..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/17/2023 • 6 minutes, 44 seconds
Use It or Lose It: Grey Gmail Accounts on the Chopping Block
Ghosted by Gmail — why thousands of brand email accounts may be deleted. Also: Amazon is about to jump into the chatbot game. Agencies taking big steps toward generative AI. New marketing tools for TikTok. The looming death of cable TV. And Google relaxes some of its ad policies..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/16/2023 • 8 minutes, 42 seconds
What Meta’s New “Lattice” Architecture Means for Marketers
Artificial Acumen: Behind the overhaul of Meta's new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try social commerce. The big catch behind a new TV. And Twitter’s last gasp: Will its new CEO rescue the beleaguered platform?.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
5/15/2023 • 20 minutes, 11 seconds
TodAI Will Whine About Meta for $1 Per Minute. Order Now!
Facebook Facelift: Meta unveils its generative ad tools — is copywriting a dying profession? Also: TikTok partners for video shopping ads, where the social platforms themselves are advertising, the latest Google Calendar change is sus, online prices buck the inflation trend, and meet the influencer who trained an AI on her personality, and is charging fans $1 a minute to flirt with her..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
5/12/2023 • 9 minutes
Searching for Redemption: Will Google’s AI Announcements Be Enough?
It was a big day for Google — maybe one of its most important. But will yesterday’s AI announcements shift the hype tide back in the company’s favour? More social media will make it to Google’s search engine. Pinterest simplifies its main post type. And the best times to post on social media for 2023..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/11/2023 • 8 minutes, 43 seconds
Mamma Mia! The Mother's Day Social Media Conundrum
Shop Setback: TikTok becomes the latest company to push back commerce plans… Why brands get it wrong on Mother’s Day, Amazon's pursuit of the great ad duopoly is getting real, Bluesky is working on live audio, and why Gmail users are up in arms over a new ad placement..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/10/2023 • 7 minutes, 43 seconds
Ditch the Pitch: A New Model for Digital Agencies?
Roomy results: Why clutter AND white space will increase your clickthrough rate. What does tracking even mean when most consumers clear everything out anyway? It is time for agencies to ditch the pitch? Plus, Meta's new Reels initiative, Amazon's in-store incentives, and more..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
5/9/2023 • 8 minutes, 30 seconds
When Blue Checkmarks Go Rogue: Meta’s New Hacking Problem
Facebook Fraud: How Meta’s blue checks have turned into an opportunity for hackers to target digital marketers. Also: Microsoft speeds its chatbot ahead with an Ads AI. What this month’s Google Ads announcements might include. And the one thing LinkedIn really, really does not need… is coming to the platform..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/8/2023 • 7 minutes
Snap Back to Reality?
Creator Comeback – will influencers lead Snapchat back to the promised land? Amazon’s TikTok-like shopping feed is ready. Amazon poaches a senior ad executive from Meta. The video game that’s scooping up ad dollars. And is this YouTube’s best channel makeover yet?.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/5/2023 • 9 minutes, 14 seconds
Chopify ✂️
Cutback Commerce: Shopify chops 20% of its workforce. TikTok expands Pulse Ads… American regulators want new data restrictions on Meta, the shift in YouTube viewing habits, and why a song from the Pixies is causing a whole lot of people digital grief..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
5/4/2023 • 7 minutes, 21 seconds
It’s Over. The Influencers Are Taking Over BeReal. 🦈
Influencer Invasion: Has BeReal finally jumped the shark? Clever ad placements from Peacock, Roku, and Snap… Whether sending gifts to your B2B clients works… LinkedIn will now write your cover letter… and YouTube has some bad news for brands whose accounts were suspended..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/3/2023 • 8 minutes, 18 seconds
How Slow Motion Can Bring Fast Sales
Leisurely Lure: How one change to your online product videos could boost your sales. Also: Big updates from Microsoft’s ad platform, Twitter dropped by the world’s largest web platform. Instagram has new policies for UGC. Why you should stop using “Coming Back Soon” pages for web site migrations. And much more..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.MARKETING BREW — SUBSCRIBE FOR FREEOne of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!✅ Subscribe Free Now.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/2/2023 • 9 minutes, 5 seconds
YouTubers Get a Short Kick in the Ads
New ads for a new format: YouTube goes all in on vertical. Also: Meta takes yet another perfectly good targeting tool and throws it in the trash. Instagram has a new way for brands to source user-generated content. And it’s Meta Monday: Andrew Foxwell is here for a look at what the week ahead on that platform looks like..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
5/1/2023 • 13 minutes, 57 seconds
Has Science Finally Cracked the Copywriting Code?
Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, and Gen Z’s latest obsession: sludge content. We’ll explain..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
4/28/2023 • 11 minutes, 11 seconds
Thanks, We Hate It: Meta’s Mandatory New Tax on Your Online Store
In the end, everyone pays the Zuck — Meta’s aggressive new plan to tax your sales. Also: The bots are writing Amazon reviews… warehouses are feeling the hangover from drunken spending… and YouTube adds some welcome new ad placements..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/27/2023 • 11 minutes, 5 seconds
Behind the Ad: "1984" by Apple
Behind the scenes of the iconic Apple ad "1984”. Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj.🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/26/2023 • 16 minutes, 3 seconds
Will Meta’s Twitter Competitor Kill the Once-Mighty Birdsite?
Zuckerberg vs Musk: The showdown for the very future of Twitter. Deepfake election ads aren’t just theory any more. Google ad revenues fall again. An entire country recommends its citizens block online ads. And today’s the day — a major programming announcement about this very podcast..🔘 Follow the podcast on social media🎙️ Subscribe free to our other podcast "Behind the Ad"🙋🏻♂️ Tod's social media and gaming livestream.✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/25/2023 • 8 minutes, 19 seconds
Oops, I Spent It Again: Meta’s Weekend Bugs Cost Advertisers
Dazed and confused — marketers wake up to overspending on their ad accounts, as Meta engineers scramble to fix the bug. Also: Shopify’s one-stop fintech ambition, unraveling the Pinterest algorithm, YouTube live shopping's product drops are finally coming, and chatbots in your web analytics..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.CLICK HERE FOR MORE INFO--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
4/24/2023 • 10 minutes, 37 seconds
Blocking the Blocklists
Rethinking keyword blocklists, the problem with multi-channel marketing, LinkedIn lifts the veil on its algorithm, and it’s come to this: Now you have to pay Twitter… to pay Twitter..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.CLICK HERE FOR MORE INFO--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/21/2023 • 8 minutes, 58 seconds
Is the Future of Digital Advertising a Single “Remix” Button?
Are we getting closer to ad managers with just one button? Microsoft drops Twitter from its social media platform. Why Europe wants your brand to stop running issue-based ads. Snapchat bets the farm on AI filters. And how much you stand to make from the Facebook class-action settlement — spoiler alert: it ain’t much..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.CLICK HERE FOR MORE INFO--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/20/2023 • 9 minutes, 40 seconds
The Oglivification of Short-Form Video Content
TikTok's ten-minute triumph, Safari's third-party throttling, Instagram's bio link bonanza, and Amazon’s porn predicament..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.CLICK HERE FOR MORE INFO--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/19/2023 • 10 minutes, 9 seconds
Five Hundred Twenty Five Thousand Six Hundred Followers
The perfect influencer follower size for you to partner with… exploring the decline of email conversions… Meta has stopped pitching advertisers on the metaverse… and mass disapprovals for Google ads are back..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.CLICK HERE FOR MORE INFO--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
4/18/2023 • 9 minutes, 5 seconds
The ChatGPT Extension Stealing Facebook Ad Accounts
Google in panic, as the company rushes to push out its AI-based search engine upgrade. Meta tries seducing marketers with discounts. Fake ChatGPT extensions are stealing personal data, and Reddit cozies up to ad agencies..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.CLICK HERE FOR MORE INFO--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.💵 Send us a tip🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/17/2023 • 7 minutes, 9 seconds
When Invoking Science in Your Marketing Backfires
Science in the crosshairs — but this time, it’s marketers pulling the trigger. Are we starting to see signs of saturation in the short-form video ad boom? Meta churns out more updates for Reels. And has Gen Z grown tired of authenticity?.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------THE Event for Marketers, Creators, and EntrepreneursCEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.CLICK HERE FOR MORE INFO--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/14/2023 • 11 minutes, 27 seconds
Everybody Everywhere All At Once: The Modern Digital Ad Targeting Landscape
Where to find your best prospects, broken out by generation. Will Facebook’s new AI-generated stories help campaigns or hurt authenticity? Google’s Reviews algorithm now pulls in more than products. and Snapchat’s two big announcements for marketers..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/13/2023 • 8 minutes, 53 seconds
Returns Reversal: Is This the End of Free Product Returns?
Are free product returns the next victim of the economy? The U.S. government gets serious about hijacked reviews. TikTok’s plans for a new Explore function. And LinkedIn’s new verification: No checkmarks, and no cost..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
4/12/2023 • 9 minutes, 39 seconds
If TikTok Can’t Figure Out Shopping, Are We All Doomed?
Biden's influencer press room, Mailchimp's AI email writer, TikTok shopping struggles, the power of free shipping, Twitter Circle's mystery, Russian accounts resurface on Twitter, debating Twitter ad spend, and Meta bridges WhatsApp and Facebook..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/11/2023 • 10 minutes, 53 seconds
Why You Should Publicly Praise Your Competitors
In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console.That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal.The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was.As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. This month, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/10/2023 • 12 minutes, 55 seconds
Have We Been Doing Corporate Social Responsibility All Wrong?
We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’re doing in the world.Corporate social responsibility (known as CSR) has become an integral part of a digital marketing plan.But have we been doing it wrong all this time?Dionne Nickerson is an Assistant Professor of Marketing at the Kelly School of Business at Indiana University. Recently, she co-authored a research paper that is one of the first to study the effect of CSR on brand sales, and our host Tod Maffin sat down with her..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/7/2023 • 18 minutes, 32 seconds
Dollars and AI Sense: Facebook's Strategy to Monetize Ad Creation
The details of Meta’s plan to charge you to create ad campaigns, while slashing its support teams. Also: Why your podcast ads should target “co-listeners.” The staggering amount of suboptimal ad creative. And Google’s urgent warning about a YouTube account scam happening right now..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
4/6/2023 • 8 minutes, 38 seconds
This Episode Title Sponsored by Benegut Yogurt, Type “HELP” for More Information
The new advertising model for video games is here and it’s going to change everything. Also: Why industry experts say a new U.S. ad privacy law is lacking. Substack goes after defecting Twitter users, and can an AI chatbot be sued for defamation? We may find out soon enough..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/5/2023 • 5 minutes, 57 seconds
Big Seller in Small Clothing: Is Amazon’s Glitch Hurting Small Brands?
When big is small — Is Amazon’s confusing glitch hurting small sellers? A security hole in one of the world’s most popular WordPress frameworks. A long-awaited Twitter alternative launches. And Facebook finally, mercifully retires the Code Generator..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream.--------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
4/4/2023 • 8 minutes, 20 seconds
Data Pirates: Has the Ad Tech Industry Finally Gone Too Far?
Google's mysterious algorithm update, ad-tech firms accused of data theft, inflation's strain on brands and customers, and boosting engagement on LinkedIn.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
4/3/2023 • 6 minutes, 38 seconds
You could do worse.
Meta Makeover: The platform launches new brand safety controls. Amazon's legal eagles swoop in on takedown abusers. Google is poised to shut down something they once said we marketers should all be using. And two realtors get fired for coming up with a clever and, it turns out, profitable ad campaign..🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/31/2023 • 8 minutes, 56 seconds
Happy to Answer, But First We’ve Been Trying to Reach You About Your Car’s Insurance
We knew it’d come some time, but not this fast: Ads are now in AI chatbot replies. Also: Meta's European users will be able to turn off your targeted ads, major advertisers remain spooked by Twitter, one brand wisely backs off from one of the worst-advised legal battles, and why some AI critics are calling for a moratorium on new development.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.ABOUT THIS PODCASTToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/30/2023 • 9 minutes, 50 seconds
TikTok’s Laughable Plan B Isn’t Going To…. Wait, It’s Actually Working?!
TikTok’s owners initiate Plan B — and it’s already a hit. Deepfake audio ads at scale. YouTube discovers a whole new pool of targeting data. Meta’s Reels revamp. And Google releases an ad library.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/29/2023 • 8 minutes, 17 seconds
No-One Else Was In The Room Where Tweets Happened
Amazon drops the return bomb on customers. Twitter removes any hope of organic reach. Is Utah’s new law marketers’ midnight nightmare? A huge player kills off its metaverse plans. And Google is the latest to introduce the paid blue checkmark.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
Those search results you’re getting may not be real… Pinterest shoehorns commerce into its Shuffles app… LinkedIn helps you spam your friends… TikTok’s new platform… and why Uber Eats is dropping thousands of brands from its app.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/27/2023 • 8 minutes, 59 seconds
You’ll Hate This Stupid, Terrible, Lousy Headline, But Will You Listen to This Episode?
TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-commerce categories poised to dominate. ChatGPT gets a huge upgrade. And why you’re not going to like what science says about how to get more clicks.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/24/2023 • 11 minutes, 31 seconds
Canva’s New Marketing Tools: Is This the Adobe Killer?
Canva’s new features for marketers should have Adobe worried. Shopify launches enterprise retail search. Instagram’s latest Reels experiment seems a little desperate. The browser extension stealing your Facebook credentials. And tweets are disappearing, and nobody knows why.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/23/2023 • 7 minutes, 6 seconds
Zeroing In: The New App Targeting Untapped Marketing Data
Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's retro revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend. And all your brand mission work is for naught: Most consumers can't name a single company making a difference.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/22/2023 • 10 minutes, 40 seconds
A Picture's Worth a Thousand Instagram Ads
Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules at TikTok cover endorsement deals. And Twitter’s response to concerns over brand safety issues? A poop emoji.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/21/2023 • 9 minutes, 21 seconds
Layoff Landmines: Social Giants’ Troubles Shake Agency Foundations
Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. Why is Google showing inaccurate prices? Gamers concede the battle for advertising. And when does an AI finally become sentient? When it lies to you.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/20/2023 • 10 minutes, 51 seconds
Sweet Dreams Aren't Made of Metaverse
Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and the paid blue checkmark makes it to the U.S.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/17/2023 • 9 minutes, 35 seconds
Pincreasing Pressure: The Battle for Ad Dollars Heats Up
Pinterest gains momentum as it positions itself as a safe haven for ad dollars... Piracy streaming sites are costing Advertisers millions... A new app connects brands with influencers for paid experiences... Meta's social audio push is on its last legs... And how to grow your audience with cheese toast.🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/16/2023 • 9 minutes, 22 seconds
Could Amazon's Next Feature Dethrone Google's Ad Business?
The dream job that isn't — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is perking back up, and TV is leading the charge. Snapchat explains why your brand's videos are being throttled. The ad campaign against TikTok filters. 🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/15/2023 • 11 minutes, 56 seconds
"It's Not You, It's Ad Tech." 💔
TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. Why Netflix might be planning to bail out on its ad partner. 🔘 Follow the podcast on social media🙋🏻♂️ Tod's social media and gaming livestream. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/14/2023 • 7 minutes, 46 seconds
Radio is Killing the Video Star
Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok's surprising numbers in older viewers. Wordpress sites are about to enter the Fediverse. Instagram offers some help for B2B marketers. And how bad is regular old TV doing? Let's put it this way. Radio is beating it now.🔘 Follow the podcast on social media🙋🏻♂️ Follow Tod on social media. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/13/2023 • 11 minutes, 47 seconds
Meta vs Mastodon: Battle for the Future of Decentralized Social Media
If you can't beat them, join them: Instagram joins the federated social media movement. Advertising’s disappointing return to gender stereotypes... You're not going to believe what Twitter's new API pricing plan is... Meta pulls the plug on its creator fund... and AI that literally will read your mind.🔘 Follow the podcast on social media🙋🏻♂️ Follow Tod on social media. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/10/2023 • 10 minutes, 47 seconds
The Latest Brand Safety Challenge: Deepfake Audio
Your ads beside fake content — how generative audio AI is raising big brand safety questions... TikTok reveals its top-performing ad copy... The top 3 creative tests to run on your campaign... Reddit is killing its Clubhouse clone... and oh what a tangled web we weave, when first we practice to tap the heart on Instagram photos.🔘 Follow the podcast on social media🙋🏻♂️ Follow Tod on social media. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/9/2023 • 9 minutes, 32 seconds
Google Thinks Their 'Bard AI' is Not Search. They're Wrong.
YouTube kills off its most visible ad placement. The real reason Facebook is bringing messaging back to the main app. LinkedIn accused of gouging recruiters. Is ChatGPT for marketers overblown? And proof that Google has gotten drunk on AI and has lost touch with reality.🔘 Follow the podcast on social media🙋🏻♂️ Follow Tod on social media. --------------------------------If you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.✅ Subscribe for $0 here--------------------------------. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed.🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review.------------------------------------.🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses .Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/8/2023 • 11 minutes, 49 seconds
TikTok Prepares to Take On Google
TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk's plan to rid Twitter of bots appears to be backfiring.✅ Follow Us on Social Media🎮Tod's gaming livestreams: Twitch | YouTubeIf you like Today in Digital Marketing, you'll love Ariyh:Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.Subscribe for $0 here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/7/2023 • 9 minutes, 36 seconds
Your Current API Plan Does Not Include Access to This Podcast
Is Twitter on its last legs? A gloomy retail forecast ahead. Amazon is cleaning up in advertising. LinkedIn's new AI-based collabs. And a nasty bug plaguing some Meta ad campaigns.✅ Follow Us on Social Media🎮Tod's gaming livestreams: Twitch | YouTube What is the best cloud storage platforms for creatives?Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.➡ CONTINUE READING ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/6/2023 • 8 minutes, 32 seconds
That Support Widget On Your Site Could Cost You Millions
Your site's customer support widget could get you in hot water... Facebook Reels get a big upgrade... Meta kills "Paid Partnerships" (sort of)... An unlikely newcomer to the metaverse... and the TikTok feature everybody's creeped out over.✅ Follow Us on Social Media🎮 Tod's live Twitch stream What is the best cloud storage platforms for creatives?Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.➡ CONTINUE READING ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/3/2023 • 9 minutes, 43 seconds
The Fact Checkers Are Coming for Your Ad Creative
The social media engagement you probably DON'T want — fact-checkers commenting on your ad. Also: YouTube outlines its vision for video AI, while the FTC warns advertisers and platforms about promising too much for the technology. Media buyers are wary of chatbot ads. And Pinterest's new ad placement is coveted space indeed.✅ Follow Us on Social Media🎮 Tod's live Twitch stream What is the best cloud storage platforms for creatives?Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.➡ CONTINUE READING ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
3/2/2023 • 12 minutes, 41 seconds
Despite Strong ROAS, Agencies Remain Cautious of Meta's AI
Meta shines up some impressive numbers, but marketing agencies remain wary. A look at the topics people are talking about on Facebook and Instagram. The co-founder of Twitter has launched a competing service. LinkedIn adds tools for job searches. And here they come: Ads inside audiobooks.✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
3/1/2023 • 9 minutes, 45 seconds
We'll Get By With a Little Help From My Monetized Friends
New targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? TikTok launches new sounds just for marketing campaigns... and searching for brand mentions on Reddit just got a lot easier.✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
2/28/2023 • 7 minutes, 48 seconds
Y'all Act Like You Never Seen a Web Banner Before, Jaws on the Floor
Why some people are calling TikTok's new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share... Apple's plans to offer ads on streaming TV... Why the same three words are taking over LinkedIn... and SnapChat is the latest to dive into the AI chatbot trend.✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/27/2023 • 9 minutes, 41 seconds
The Online Ad Scam Plaguing (and Benefitting) Google Ads
Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Facebook's most popular links go to its competitors. The Figma/Adobe deal might be in trouble.✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
2/24/2023 • 17 minutes, 25 seconds
Facebook Engagement is Now 1/16th of 1%. And Dropping. 📉
One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies are losing confidence in Meta's ad platform. We have your "get-out-of-Facebook-jail" card. And Instagram's embarrassing porn problem.✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/23/2023 • 8 minutes, 23 seconds
The Surprising Pivot AWAY from Short-Form Video
A new social platform is out and it's built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels. And why the sudden uptick in Google Ads account suspensions?✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
2/22/2023 • 10 minutes, 35 seconds
The Supreme Court Case Heard Across the Industry
The marketing industry holds its breath as an American court decides the future of personalized digital ads. Also: Shopify expands a big fulfillment tool. How your brand's WhatsApp account might be in jeopardy. The price for a popular search API is going way up. And AI finally comes to this podcast.✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/21/2023 • 12 minutes, 4 seconds
I’m Sorry, Dave. I’m Afraid I Can’t Stop Those.
Ads are coming for AI chat... More brands on TikTok are testing in-app checkout ... Digital video overtakes TV... Meta brings Telegram-like ‘channels’ to Instagram... And how to get your next ad placement into the hands of your customers... literally. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/17/2023 • 9 minutes, 46 seconds
Nobody Move, There’s Bots on the Floor 🎵
The bots are getting smarter. TikTok copies a failed startup. Shopify's still in the red. Why Uber's car ads are killing it. And pour one out for the granddaddy of web browsers. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
2/16/2023 • 9 minutes, 35 seconds
It Must Be Exhausting Always Rooting for the Anti-Hero
Amazon's fees now take more than half of retailers' sales. Forget modeled data, meet synthetic data. Music in your brand's YouTube video might be pricier than you think. Why marketers are paying for phone lines that don't work. And are you seeing a lot of Elon's tweets? There's a reason. And even his biggest fans might not back him up on this one. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/15/2023 • 11 minutes, 37 seconds
Hey Fellow Kids… This New AI is Bussin’!
Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google's Topics might favour large web sites. YouTube's new audio feature is great for brands that operate multinationally. And the best use yet for AI: Understanding what the hell teens are talking about. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/14/2023 • 10 minutes, 25 seconds
The ‘Bad’ Digital Ad Takeover
What's driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bing interface powered by ChatGPT... Netflix is giving advertisers their money back… And Elon Musk has reached the bargaining stage of grief... ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/13/2023 • 7 minutes, 41 seconds
The DEL Key Slipup Felt Around the World
YouTube retools its influencer marketing platform... Pinterest's new partnership will bring more content to its platform... and Instagram tries to claw back some engagement. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/10/2023 • 5 minutes, 11 seconds
Shopify Takes On Goliath
Shopify takes on the biggest e-commerce seller on the planet. Microsoft bulks up its ads platform. Why reposting old content may be your best organic strategy yet. YouTube adds some new measurement tools. And a favourite free Twitter tool for social media managers might soon be behind a paywall. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/9/2023 • 7 minutes, 51 seconds
The New Snoo Breakthrough
Reddit on the rise — could the old-school social platform finally gain momentum with media buyers? TikTok adds some welcome call-to-action ads. Don't worry if you're sweating the third-party data thing: You're not alone. Twitter gets long-winded. And marketers beware: your Valentine's Day campaign might just bomb. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
2/8/2023 • 7 minutes, 51 seconds
Loops, Not Lawyers
New tools from Facebook may make managing your brand page easier. Pinterest's revenue is up, its user base is way up: So why did its stock crash? How bricks-and-mortar stores are forcing consumers to cough up their phone numbers. TikTok's no-music test is a complete bomb. And why your brand's legitimate Google Reviews may have been taken down. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/7/2023 • 8 minutes, 43 seconds
Google's BARD: Much Ado About Everything
Google's answer to ChatGPT is revealed — what effect will it have on your organic traffic? Also: The forecast is cautiously optimistic for independent agencies. Is a main Twitter privacy feature broken and leaking data? How to threaten an AI into submission. And restaurants would really like it if you'd stop ordering things you saw on TikTok. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/6/2023 • 18 minutes, 22 seconds
Their Is No Mistake In This Title.
The secret engagement hack that's very counterintuitive. Google's ad revenue is down, while Amazon's is up. Did Bing accidentally leak its new AI-powered search engine? Twitter's company verification will cost your brand thousands. And how one brand is turning a customer mistake into an ad campaign. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
2/3/2023 • 15 minutes, 13 seconds
Et Tu, Instagram? 😞
Meta's Q4 brought in fewer ad dollars than the previous year. So why is their stock hitting new records today? Twitter cuts off its nose to spite its face. TikTok's peculiar move to let users reset their algorithm. Changes to Microsoft's ads manager and Google Analytics are coming. And the show about nothing is now controlled by AI. ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
2/2/2023 • 20 minutes, 34 seconds
Can Bing Finally Dethrone Google?
Will Microsoft's plans to build ChatGPT into Bing be the best decision in the company's history? Ad buyers remain bullish on podcasts. TikTok's audience is proving too tempting for marketers. Snapchat's peculiar plan to boost revenue. And do we really need to say this? Stop sharing your customers' personal health data with ad platforms! ✅ Follow Us on Social Media If you like our podcast, you'll love The Daily Upside!The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.Sign up free here ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram's founders are building a new social media app... The industry holds its breath for Meta's Q4 results... and PayPal launches a feature you should set up immediately. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form🎙️ Be a Guest on Our Show: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
1/31/2023 • 12 minutes, 26 seconds
What Does a Broken-Up Google Ad Platform Look Like?
A bug on Facebook's ad platform might be messing up your creative... A big brand safety update on Google Ads... Twitter doubles-down on its controversial content relaxations... App developers are flocking to Mastodon... and TikTok's CEO has been called to the principal's office. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/30/2023 • 10 minutes, 39 seconds
Call It a Comeback!
Victory in the clone wars? For better or worse, Meta's TikTok copycat is gaining traction. Also: Instagram launches lead forms. Twitter's new Verified Views... aren't. And a bug at YouTube has disrupted the space-time continuum. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/27/2023 • 7 minutes, 38 seconds
Twitter W0n't Be Foo1ed Again
Instagram in panic as it tries to stem the TikTok content tide. New certifications are coming for Meta's platforms. Substack offers invite-only newsletters. The Facebook ad platform drops a helpful tool media buyers relied on. TikTok's new update blocks DMs. And the solution for Twitter impersonation? Just change the font! ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
1/26/2023 • 7 minutes, 23 seconds
TikTok's Ad Revenue Plan Don't Jiggle Jiggle, It Folds
Meta will help you track down brand copycats. TikTok's ad revenue sharing plan is bombing. Advertisers continue to stay away from Twitter. The two approaches being taken with AI creative. And LinkedIn's good numbers, and bad forecast. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
1/25/2023 • 8 minutes, 20 seconds
Shiny Happy Products
Got a flashlight? You've just increased sales. WhatsApp for Boomers. A big change in Disney ad targeting. Agencies brace for a slow year ahead. LinkedIn's going to give you up. And a big update for one of the top SEO plugins. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/24/2023 • 8 minutes, 19 seconds
Was TikTok's Algorithm a Lie All Along?
The man behind the curtain — TikTok's algorithm has secret controls. Instagram chills out on Reels a bit. YouTube's policy violations will be more specific. A new technology for measuring ad campaigns in the metaverse. And is your next agency intern going to be sentient AI? ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/23/2023 • 8 minutes, 10 seconds
"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"
A new tool might make it easier to dip your toes into the retail ad platforms... Twitter burns yet another bridge — but maybe it's the right call. Google's new AI can spy on your shelves. YouTube's new tagging workflow might bring you more local buyers... and a curious decision by LinkedIn. ✅ Follow Us on Social Media TRY THE PLATFORM THAT RUNS THIS PODCASTWe use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. TRY IT FREE NOW ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/20/2023 • 8 minutes, 8 seconds
Even Your Employees Won't Read Your Emails
A big integration for BigCommerce... How will Instagram's change today affect your organic reach? TikTok's strange new podcasting feature... Why employers are sliding into their employees' DMs... and another big fail for Meta's ad approvals bot.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/19/2023 • 6 minutes, 20 seconds
You Are Doing Product Photos Wrong
The one change that could make your products sell better... Twitter rushes to adjust its new Home feed after reports it was killing engagement... Mastodon is starting to get big platform support... And Netflix's new ads platform struggles to gain traction.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/18/2023 • 8 minutes, 16 seconds
But Even With Nothing On, TikTok Made You Look
There's a media spend slowdown? Nobody told TikTok. Microsoft and Google both battle to become the Kings of AI. A stock photo company, meanwhile, takes AI to court. Meta's Oversight Board sends another policy back to the drafting table. And the Twitter Blue revenue even Elon Musk probably doesn't want.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/17/2023 • 8 minutes, 44 seconds
Twitter Quietly Locks Out Third-Party Apps
Google's plans for replacing the third-party cookie hit yet another roadblock. Twitter appears to be locking out dozens of apps. TikTok's privacy banners aren't enough for France. More brands move to Mastodon. And finally — a hint of good economic news for retailers.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/13/2023 • 8 minutes, 6 seconds
An AI Bot Wrote This Episode's Title. (Or Did It?)
TikTok moves the bar on influencer marketing again. AI is now writing more than you think it is. Twitter tells advertisers "like it or lump it." WordPress just opened up a whole lot of ad placements. And new analytics from YouTube are on the way.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/12/2023 • 8 minutes, 27 seconds
[Tim Cook Has Entered the Chat]
Meta is shutting down Creator Studio while Google will shut off some keyword recommendations. Twitter's new feed might be bad news for brands. Apple comes out swinging for Google Business Manager. And here's how to get free money from YouTube.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/11/2023 • 9 minutes, 58 seconds
Ron Jeremy Was Right.
How a veteran porn actor predicted the future of advertising. Say goodbye to any decent ad targeting to teens on Meta platforms. Amazon's Prime service is now available to third-party merchants. Agencies say the ad business is looking up. And some welcome updates to Google Docs.✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/10/2023 • 9 minutes, 38 seconds
Has Instagram Given Up on Commerce?
Your creative assets may be training an AI, and you don't even know it. Also: Instagram downscales its commerce efforts. A tsunami of product returns is incoming. Why new year's marketing campaigns are passé. And the very low tech problem some people are encountering with their shopping carts. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/10/2023 • 9 minutes, 15 seconds
The Terrifying Malware Targeting Meta Ad Accounts
Millions lost, and still the Ducktail malware continues to sow chaos with online media buyers. Plus: Pinterest pins its hopes on the clean room. Twitter's latest round of layoffs affects the ad platform. Online shoppers spent more in Q4... but at what cost? And the TikTok feature none of us wanted, but probably all of us need. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
1/6/2023 • 8 minutes, 37 seconds
Marketing Salaries for 2023: Are You Falling Behind?
Meta offers better insight into your CAPI and pixel measurement... Google weeds out rules on marijuana... Microsoft offers app store ads... What marketing managers can expect to make in salary this year... and when social media users say they want less politics, so you remove politics, and users say "hey, where did all the politics go?" ✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/5/2023 • 10 minutes, 23 seconds
Microsoft's Biggest Bet Yet to Capture Google's Ad Business
Microsoft is planning its biggest offensive yet against Google's search engine... personalized ads hit another roadblock... Twitter reverses a major ad policy... And where marketers plan to invest this year. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
1/4/2023 • 6 minutes, 40 seconds
Are Breakout Modules the Future of Online Retail?
One of the biggest ecomm platforms breaks into pieces — on purpose. Plus: the company that is burning meetings to the ground. TikTok will let you block kids. Expect more programmatic ads in podcasts. And you'll never guess where AI algorithms are finding themselves now. ✅ Follow Us on Social Media✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
1/3/2023 • 8 minutes, 46 seconds
SPECIAL: The Secret History of the World’s Biggest Earworm
In this final episode of 2022, we take a look at biggest earworm in history — and its shocking history.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/23/2022 • 19 minutes, 25 seconds
ChatGPT: The Lump of Coal in Google's Ad Business
Google finally begins to see AI as a threat... Twitter may be blocking your brand's security access... The two companies threatening the current ad industry duopoly... and TikTok says its people in China are totally not using the app to spy on Americans — well, except for a couple of people...✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
12/22/2022 • 8 minutes, 1 second
Move Fast and Ban Things
Meta doubles down on Reels... New laws are forcing TikTok's key demo away... Why newspapers are the big winner in media buying... and will 2023 herald a recession in the ad tech business?✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/21/2022 • 6 minutes, 35 seconds
YOU Get a Badge! YOU Get a Badge!
Meta says its Advantage+ campaigns are getting much better — and some brands agree. Twitter adds another badge to its growing list of verification marks. Tumblr jumps on board the livestreaming trend. Microsoft applies for an in-game ad patent, and Adobe's new tool may make cleaning up your audio much easier.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
12/20/2022 • 6 minutes, 11 seconds
The Tweet Bot Army Has Arrived
Slow moves, cautious steps. Marketers tread lightly into 2023. Also: Are Twitter's brand safety updates too little, too late? The major browser makers collaborate on a new tool. Europe really doesn't like Facebook's Marketplace. And a welcome update to the Reels API.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/19/2022 • 7 minutes, 46 seconds
Distributed Denial of Tweets
Google's new addition: How your SEO plans might have to change. Also: Social commerce comes to connected TV. The move away from time-based agency compensation. Meta shuts down one of its competitor clones. And Elon Musk shuts down Twitter Spaces because people are using it to talk about him.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/16/2022 • 12 minutes, 27 seconds
The Instagram Feature We've Always Dreamed of Is Here
After years of begging, social media managers finally have the one thing they've wanted from Instagram: Support. Also: How one brand is using BeReal. TikTok has three trends marketers should build into their 2023 campaigns. Why Netflix's advertisers are getting refunds. And Walmart bets on a positively prehistoric marketing channel.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
12/15/2022 • 10 minutes, 38 seconds
It's Him, Hi. He's the Problem, It's Him
Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status dashboard... The most popular vertical video app goes horizontal... and where marketers are spending these days.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
12/14/2022 • 9 minutes, 25 seconds
There Is No Instagram. Only Zuul.
Why pay an influencer when you can create your own? One country will require disclosures on all AI creative. Chrome's delay means ad blockers can stay — for now. Instagram wants to pick up where Twitter left off. And one of the coolest podcast thingies I've seen in a while.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/13/2022 • 10 minutes, 23 seconds
Meet Amazon's New "Zero-Click" Ordering
You've got a hand? Then you've got a wallet, says Amazon. Twitter's ad manager is a ghost-town. More advice to spend less time chasing social commerce. Oglivy opens a lab to create synthetic brand spokespeople. And the reason negative product reviews flood Amazon in the first few weeks of each year.✅ Follow Us on Social MediaIf you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/12/2022 • 11 minutes, 16 seconds
Google's Guesses: The "Modeled Data" You Probably Want
NEW: Get The Top Story each day on LinkedIn!Music labels step up enforcement on social media. Details on Disney+'s new ad tier. And a small but important update to Google Analytics.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/9/2022 • 5 minutes, 49 seconds
Google, For One, Does Not Welcome Our New AI Overlords
NEW: Get The Top Story each day on LinkedIn!Watch your back, Google — AI is coming for your ad dollars. Amazon is the latest to become TikTokified. Meta adds a targeting option you probably thought was already there. Brands may have left Twitter, but their data hasn't. And Canadians are flocking to Reddit for the most Canadian reason possible.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn.✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/8/2022 • 12 minutes, 28 seconds
Is This Biggest Threat Ever to Meta's Ad Business?
NEW: Get The Top Story each day on LinkedIn!Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is driving up costs for online retailers. When cross-functional collaboration hurts your marketing department. Microsoft enters the community space. And Twitter decides the perfect place for its advertisers' messages is smack dab on the pages of white supremacists.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/7/2022 • 10 minutes, 55 seconds
The Myth of the 99¢
NEW: Get The Top Story each day on LinkedIn!Snapchat might be taking a page from Twitter Blue soon... Instagram keeps wanting to be a CRM... Should prices really end in a 9? A major email service hit by ransomware. And guess which platform's mobile app is starting to break — here's a hint: It rhymes with Quitter!If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/6/2022 • 9 minutes, 39 seconds
A Script Writing AI Bot Wrote This Headline And It's Terrible
NEW: Get The Top Story each day on LinkedIn!How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it approved ads containing death threats. Millions of consumers are lying to you. Why Adobe is risking lawsuits with its new policy. Text AI is underwhelming. And the word of the year is not: Metaverse. In fact, it's probably a phrase you've never heard of.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/5/2022 • 12 minutes, 25 seconds
Write Better Headlines and Rank Higher in Google
Tod speaks with LaRissa Hendricks from CoSchedule about their Headline Analyzer tool. You can learn more at https://coschedule.com/today (this episode is a paid partnership)✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/GroupPrivacy & Opt-Out: https://redcircle.com/privacy
12/3/2022 • 14 minutes, 4 seconds
Why Marketers Are Slow to Embrace Text-to-Image AI
NEW: Get The Top Story each day on LinkedIn!Meta's new metric might help you convince your clients to get on board. Why marketers are moving slowly on text-to-image AI. Google kills its reservation and booking technology. And what works in YouTube ads — a look at the top-performing campaigns from this year.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/2/2022 • 10 minutes, 40 seconds
You Can't Handle the Marketing Fountain of Youth
NEW: Get The Top Story each day on LinkedIn!One of the fastest-growing social media apps shuts down over security issues. Disney's new tool might change before-and-after marketing pictures. Twitter's email to media buyers reeks of desperation. Will LinkedIn's new feature actually hurt B2B marketers? And another podcast host wants your media dollars.If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
12/1/2022 • 10 minutes, 24 seconds
Poking Holes in Parachutes 🪂
NEW: Get The Top Story each day on LinkedIn!The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psychological secret behind Amazon's coupon checkbox. LinkedIn drops a whole bunch of great updates for B2B marketers. Instagram tries to push Reels to a wider ecosystem. And here's why YouTube is crashing today.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/30/2022 • 10 minutes, 57 seconds
The TikTok Challenge to Stay Far, Far Away From
NEW: Get The Top Story each day on LinkedIn!New or existing customers — where should your efforts be placed this holiday season? TikTok's latest trend gets caught up in a malware scam. Cyber Monday sets records. Twitter continues its slide toward irrelevance. And an expensive lesson in paying close attention to the fine details in your ad creative.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
11/29/2022 • 10 minutes, 25 seconds
The Lawsuit That Might Cancel Cheeky Ad Campaigns
NEW: Get The Top Story each day on LinkedIn!A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertising. Buy Now Pay Later looms large this holiday. LinkedIn finally lets you schedule posts. And Twitter's brand safety goes from bad to worse.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/28/2022 • 11 minutes, 25 seconds
The Role of "Goldilocks Influencers" in Marketing Campaigns
In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.” ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
11/25/2022 • 15 minutes, 20 seconds
And the Dark Clouds Finally Begin to Part...
NEW: Get The Top Story each day on LinkedIn!With the recession looming, finally some potential good news for the digital advertising industry. How marketers are getting around Minecraft's rules against, well, marketing. Facebook swaps politics for trash. Twitter advertisers are running out the back door. And Meta's new AI is its creepiest yet.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/23/2022 • 11 minutes, 27 seconds
Black Friday Budgets Turning to Meta
Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... decarbonizing advertising... and YouTube adds a new social engagement tool.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/22/2022 • 10 minutes, 25 seconds
The Lawsuit That Could Break Marketing AI
Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when marketing AI makes a mistake? Snapchat struggles to attract influencers. Amazon's getting creepier. And in case you think YOUR day is bad? Just be glad you're not the social media manager at KFC. ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/22/2022 • 10 minutes, 17 seconds
What 2023 Holds for Social Media Platforms
Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions for Social Media Marketing in 2023.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/18/2022 • 45 minutes, 57 seconds
How to Reply to Angry Comments with Humour — And Not F**k It Up
The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of Marketing at Grenoble École de Management in France.He and his colleagues have just published a paper in the Journal of Interactive Marketing called “Using Humor to Address Complainers’ Online Incivility”.Want more? The full 24-minute interview is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/17/2022 • 13 minutes, 6 seconds
Google Ads: A Look Back and Ahead, with Jyll Saskin Gales
Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more.Learn more about Jyll's course: Inside Google Ads✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review🎤 Follow: LinkedIn • TikTok • FB Page/Group------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/16/2022 • 20 minutes, 10 seconds
The TikTok Algorithm: Revealed!
It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.Well friends, you can keep your eye.In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people — without a media buy.Want more? The full 30-minute interview, WITH ALL EIGHT FACTORS, is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/15/2022 • 15 minutes, 6 seconds
Deep-Dive Week: Fake Product Reviews
A group of researchers have published a study called “Detecting Fake Review Buyers Using Network Structure.” Tod speaks with one of the authors.NOTE: This week, while Tod's away, we're playing interviews with marketing scientists. We'll be back to the regular newscast show on November 21. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed📰 Our Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
11/15/2022 • 14 minutes, 47 seconds
Twitter is Falling Apart at the Seams
Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pinterest app that went viral on TikTok, is Amazon about to bail out on Alexa, Canva adds text-to-image AI... and a major programming announcement about the future of this very podcast. ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/10/2022 • 12 minutes, 45 seconds
Google's 'Get' Got Glitched
Google's ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls... the anti-Photoshop just got a big upgrade... and Twitter launches the new verified program and, an hour later, cancels it.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/9/2022 • 12 minutes, 54 seconds
Meta's "Marketing Experts" Are Back (and Worse Than Ever)
Don't believe the emails — despite what Meta says: Your ad campaigns are probably just fine. Also: Some interesting advances in AI-generated marketing media. TikTok is feeling the ad slowdown too. And how consumers this holiday season are forecast to spend more, but buy less.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack📰 Get the Newsletter: Click Here (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/8/2022 • 9 minutes, 24 seconds
Can Mastodon Ever Become "New Twitter" for Brands?
Streaming TV takes a bite out of mobile ad budgets... Will Mastodon ever be a brand-friendly platform? Layoffs looming at Meta. YouTube will let you go live with a guest. And the fact-check that at least one tech CEO really, really did not like.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/7/2022 • 13 minutes, 35 seconds
3,738.
Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, borrowing video thumbnail secrets from the best... the metaverse gets a vote of no-confidence... TikTok comes for Spotify... and a nasty bug at Google Ads is affecting sales reporting.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
11/4/2022 • 15 minutes, 3 seconds
Even Movie Theatres Are Going Vertical Now
Google kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter defectors with naked people. New Zealand plans to regulate Buy Now Pay Later. And why you may be seeing vertical video soon up on the big movie screens.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/3/2022 • 8 minutes, 8 seconds
Amazon's New Program for Merchants May Be a Game Changer
Amazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone's back at the office, so why is worker productivity plummeting? Has Facebook's content algorithm gone too far? And good news for people who hate marketing on their smart phone.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/2/2022 • 9 minutes, 43 seconds
Twitter is Becoming a Dangerous Place for Brands
The real reasons brands are bailing out of Twitter. You'll pay to use colour in Photoshop now. Instagram's new plan means more data, but also pricier ads. Microsoft lets you import your entire Google Merchant Centre. And product tagging gets an API enhancement?✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
11/1/2022 • 15 minutes, 39 seconds
Your Brand's Instagram Account Has Been Suspended (j/k, j/k...)
Ghosts and goblins in the machine — Instagram is haunted by a nasty global bug. Facebook admits it has work to do after a study found its image recognition was providing ethically troublesome and downright creepy targeting... Breathe easier: Another stay of execution for a big Google change... and beware those not up to speed on connected TV. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/31/2022 • 9 minutes, 6 seconds
Glimmers of Sunshine Amidst the Online Advertising Storm
Finally, the ad economy storms clear just enough to shine sunlight through for two platforms. Also: An embarrassing leak from Amazon... You'll pay more to ship orders — maybe way more... YouTube is changing how your brand's channel looks... and the layoffs at Twitter have begun. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/28/2022 • 9 minutes, 57 seconds
Elon Musk Thinks He Invented Ad Targeting Now
It's D-Day at Twitter, and Elon Musk has a special message for digital marketers. Also: The disappointing numbers we expected from Meta are here. Amazon forges ahead with video ads. Reddit is building a marketing API. And Snapchat builds in some very TikTok-like tools. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 The TiDM Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/27/2022 • 9 minutes, 1 second
Apple ‘Boosts’ the War Against Meta
Will Apple's move this week force Meta to start charging 30% more for ads? Also: Where did the tweeters go? More bad news for digital ad revenues... Why app developers are getting very angry... LinkedIn has some nice updates... and data nerds rejoice: attribution comparison is back!If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/26/2022 • 10 minutes, 5 seconds
There's Nothing New About Meta's "New" Ad Terms
Don't believe the hype — there's nothing new in Meta's new ad terms. Also: Why are so many Shopify stores closing? Zuckerberg under fire for his metaverse vision. Is it already too late for BeReal? Amazon adds a new payment option. And now you can automate your IP claims.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/25/2022 • 13 minutes, 6 seconds
Marketing Emails Going to Spam? Easy Fix: Just Sue Gmail!
Are your marketing emails going to Gmail spam? Here's the solution: Sue Google. Also: Inside the miserable job of being a TikTok moderator, the new app for high-schoolers that's burning up the charts, Facebook threatens to cut Canada off from its own news content, and it's going to be a bad week for pretty much all the ad platforms. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/24/2022 • 12 minutes, 33 seconds
Meta's "Phantom Ads" are Back and They're Worse Than Ever
Meta's Phantom ads are now promoting offers that do not exist any more — and your brand may be caught up in it. Also: What science says is the perfect influencer video. Uber's new ad product is either genius or creepy. Snapchat is feeling the pinch of smaller media budgets. And Twitter employees reel from news that Elon wants to cut three-quarters of them.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
10/21/2022 • 17 minutes, 42 seconds
The "New" Instagram Tool That's Years Late
One more reason to get your products into Merchant Centre... YouTube expands shoppable video. Facebook Groups get Reels and new admin tools... why a third of retail executives are clearing inventory... and Instagram's scheduling tool is here, but does anybody care?If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
Is it smarter machine learning or a dumbing down? TikTok's new ad product is all about automation. Plus: Is that music on Pinterest pins? Why the worst is yet to come for marketing budgets. PayPal adds a new cash-back integration. And Instagram jumps the shark.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/19/2022 • 7 minutes, 16 seconds
Google's Losing Control Over the Cookieless Future
Strike two — is Google running out of chances to steer the cookieless future? Meta is forced to sell off one of its acquisitions. Walmart joins the influencer marketing trend. Branded content tags expand to Facebook. And YouTube has a new ad placement aiming at podcasts.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/18/2022 • 9 minutes, 50 seconds
The Billboards That Speak From the Grave
$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app too. And the digital billboards that speak to you... from the afterlife.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
10/17/2022 • 13 minutes, 37 seconds
Payment with the (Literal) Blink of an Eye
YouTube pulls targeting options from conversion campaigns... Facebook kills off an ad placement... Netflix's ad tier details are finally out... Twitter's testing a way to keep you out of the feeds... and Apple wants your customers to be able to pay with a literal blink of an eye.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/14/2022 • 13 minutes, 39 seconds
Meet "Focused View" — An Ad Placement for the Budget-Conscious
TikTok wants to give you six seconds for free... a study finds most marketing agencies secretly outsource their work now... Amazon's Prime Day prequel was a worrying precursor... Twitter's new call-to-action has a catch... and here comes the age of the automated creative.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/13/2022 • 7 minutes, 59 seconds
Consumers Willing to Finance Their Gift-Giving This Year
Another day, another data protocol — this time, Google thinks it's cracked the code (again)... More shoppers say they'll use debt to buy gifts... Zuckerberg's Metaverse still fails to impress anyone... Will Apple be your next media buy? And Snapchat's AR is getting downright spooky.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/12/2022 • 10 minutes, 39 seconds
Black Friday(s)... and Thursdays and Wednesdays and Tuesdays and....
More e-commerce warehouses and fulfilment centres opening, but I bet you can't guess which company's behind them! Also: The ever-creeping scope of Black Friday sales. FedEx warns of a slowdown. YouTube channels will finally get mentionable usernames. And Facebook decided to roll out its buggy and cluttered Pages Experience globally! 'Cause that makes sense, right?If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed 📰 Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/11/2022 • 12 minutes, 47 seconds
BeReal Careful
Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok's so good, why is it bleeding money?... Amazon makes a surprising about-face on automation... and finally — no more Meta Advertising Policies. They're gone! (Sort of.)If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/7/2022 • 7 minutes, 58 seconds
Flirting with the Accidental Influencers
Cease and desist? More like peace and exist... The new Everything app that might reject advertising... The legal battles looming for social platforms... The birth of the mixed media tweet... And TikTok wants to be Instagram now?!If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/6/2022 • 10 minutes, 24 seconds
It's Beginning to Look a Lot Like Thriftmas
Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of the GDRP is on hold, and brands find BeReal a surprisingly inhospitable place.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/5/2022 • 11 minutes, 34 seconds
Instagram Will Put Your Competitors' Ads On YOUR Brand's Profile
Meta's Q4 gift to marketers is not what it's cracked up to be... The rules of influencer marketing just changed and nobody knows what they are now... You can now run your Performance Max campaigns on Microsoft's platform... Facebook shuts down one of its clone products... and God help us all, it looks like Elon Musk is going to buy the damned thing after all.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/4/2022 • 11 minutes, 11 seconds
Google Ads: Which Levers to Pull Now?!
Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok's parent running porn ads on Meta? And, more importantly, why is Meta letting them? Live shopping attempts a comeback. Snapchat goes after adults. And Facebook Marketplace bans the sale of one of its most popular products.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
10/3/2022 • 14 minutes, 5 seconds
The Meta Marketplace Where Nobody's Buying
Too little, too late: Instagram's influencer marketing program has stalled out. Also: Meta kills off the only app we wanted. Are auto-generated video ads coming? LinkedIn adds some new ad features... and we knew it was coming: a hiring freeze finally arrives at Meta. How will that affect your campaigns? ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/29/2022 • 12 minutes, 39 seconds
How "Audience Networks" are Gaming the Podcast Ad World
A big day at Google with dozens of announcements — we have all the details for you. Also: How crappy mobile games are helping podcast networks game their numbers... Meta adds new Call Ads... Instagram decides it wants to be Twitter now... and the best days and times to run a sales webinar. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/28/2022 • 15 minutes, 23 seconds
What Your Best Sellers Will Be in a Global Recession
Shopify bets long on bricks-and-mortar... Instagram backs away from online shopping... and opens the door to DM spam... What people buy more of during a recession... and in-house or outsourced SEO? Who wins the debate?Foxwell's course: https://b.link/mediabuyingFoxwell's Slack group: https://b.link/founders ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/27/2022 • 10 minutes, 47 seconds
The Surprisingly Effective Strategy of Running Terrible Facebook Ads
Will smarter AI fix programmatic brand safety? TikTok loosens its livestreaming requirements... Amazon plans to pre-empt Black Friday... Meta makes account-switching easier... and why you might want to consider running absolutely terrible Facebook ads.Foxwell's course: https://b.link/mediabuyingFoxwell's Slack group: https://b.link/founders ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/26/2022 • 15 minutes, 57 seconds
Reel Problems
Meta's in hot water for allegedly dodging Apple's privacy rules... Also: TikTok expands its SEO offerings to compete with Google Search... Reel's new rival could be its biggest threat yet... and the Metaverse FOMO is real for CEOs... ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/23/2022 • 7 minutes, 25 seconds
Has the "Bootleg Ratio" Come for TikTok Too?
Has TikTok finally peaked? Google's new reputation management tool lets you remove search results… Why Instagram kept crashing today... and Florida escalates the fight for free speech on social platforms... ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/22/2022 • 9 minutes, 37 seconds
When Moderation Stops Being Moderate
Special treatment: TikTok under fire for letting big names get a pass on moderation. You may soon dictate Meta's content policies. A new collaborative ad placement. The wait-and-see approach marketers are taking around media buying. And the most trusted social media platform isn't what you think it is. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/21/2022 • 9 minutes, 51 seconds
Account Banned? Just Buy a New One!
Did your ad account get banned? Don't worry... just buy a new one! Also: Meta joins the post-cookie party... how to get more InMail replies... the cameras in the sky that are watching your products... And the vote is in: Your brand's use of animated GIFs is cringe. ("Mesothelioma" mix by @thereiruinedit on TikTok)✅ VOTE HERE: How do you feel your company's Q4 will be, compared to last year's? BETTER or WORSE or THE SAME ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/20/2022 • 10 minutes, 6 seconds
This Tiny Tweak Can Boost Conversions 12%
This one change to your online store can have a huge impact... YouTube's ad department comes out swinging... Meta is set to introduce a custom audience option for its Advantage products... How you can get millions of Amazon Echos to play your ads... and the horrifying surgery that software engineers from Google, Amazon, and Meta are lining up to get.✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/16/2022 • 21 minutes, 23 seconds
🎵 Guess It Must Be You 🎶
Amazon loosens the one restriction merchants have asked for since forever... Some upgrades on the Google Ad platform... Meta takes heat about content moderation from its own advisory board... LinkedIn's new intent signals... and Snapchat for Boomers: The Desktop edition is here.✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTNeed more leads for your business or agency?Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth. Check it out! ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/15/2022 • 11 minutes, 2 seconds
The Talent War Comes for Ad Tech
We're getting closer to one-click enabling of international e-commerce. Are the retail giants winning the talent war for ad tech? Why you should reconsider offering promotions this holiday season. And the OG of target marketing returns.✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
9/14/2022 • 10 minutes, 50 seconds
Everything In Moderation
Meta's plans to merge two of its most important teams will probably affect your ad campaigns. Microsoft starts selling its most visual web space. Zuckerberg's latest copy target appears to be Discord. A signal resiliency guide for campaigns in today's privacy-focused world. And the forecast for the holiday selling season is lukewarm.✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/13/2022 • 10 minutes, 13 seconds
'Sorry Zuck. Reels Aren't Working': Meta Documents
In the war against TikTok, Meta gives up some ground. Also: How can you judge ad fatigue before your campaign runs? The wild west of podcast advertising days may be over. 2022 is proving to be a rotten year for marketing agencies. And is the next Google ads named Kroger?✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/12/2022 • 11 minutes, 12 seconds
What Brands Should Say After the Death of a Monarch
Meta stays silent on why they're running confusing ads for brands without their permission. Also: What does your brand say when a monarch dies? Some industry analysis on TikTok's latest ad placements. One company opens up their ad shop in the metaverse. And Instagram is thinking about copying the retweet button.✅ VOTE HERE: Should we do more "Lightning Rounds"? YES or NO ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
The ad campaign glitch plaguing Meta advertisers is not a glitch at all. The company releases details on two programs which will opt you in automatically. Also: Some privacy legislation exemptions are due to be dropped... More signs point to a slowdown in ad spend... TikTok's new Insights platform gets more interactive, and YouTube is launching an ad-free player. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/8/2022 • 15 minutes, 26 seconds
The Meta Glitch That's Creating Random, Bizarre Ads
Wrong images, random body copies — what is happening with Meta's ad platform today? Also: Instagram pivots away from e-commerce... WhatsApp will offer groceries via chat... How ad agencies are trying to lure its workers back into the office... Another platform renames its main feed after TikTok... and what to do when your Twitter account has the same username as Britain's new Prime Minister ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/7/2022 • 13 minutes, 20 seconds
The Big Privacy Engine That Couldn't
Their loss, our gain: A huge new privacy law may be stalled out for good. Also: The video ad market keeps getting softer. Ad buyers' confidence in Meta gets lower. And Amazon reviews get slower. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/6/2022 • 12 minutes, 20 seconds
When Good Buzz Goes Bad
A surprising study finds your brand's support of social movements might be hurting you. Also: Are you wasting your influencer marketing budget? A huge vote of confidence for a new third-party cookie replacement. Amazon's new warehouse service. And Meta moves out of neighbourhoods. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📰 Get the Newsletter: Get It (daily or weekly)📈 Reach Marketers: Book Ad • Classifieds🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM💡 MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationshipsThey have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy
9/2/2022 • 11 minutes, 26 seconds
“I’m Sorry… CPMs are What Now?!” 💸
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed------------------------------------ ✉️ Contact Us: todayindigital.com/contact⚾ Pitch Us a Story: Tell us about your news story📰 Get the Newsletter: Sign up for daily or weekly📈 Reach Marketers: Ad Options • Classified Ads🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Review Us • Send Voicemail🎤 Our Socials: LinkedIn • TikTok • FB: Page/Group👨🏻💼 Tod's Socials: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM------------------------------------💡 MARKETING SPOTLIGHT 💡SARAL helps DTC ecommerce brands manage influencer campaigns.It makes influencer marketing as simple as 1 – 2 – 3:1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationshipsThey have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for FreeSome links in these show notes may provide affiliate revenue to us. ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioPrivacy & Opt-Out: https://redcircle.com/privacy
9/1/2022 • 9 minutes, 48 seconds
Inside a Million-Dollar Instagram Verification Scheme
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed------------------------------------ ✉️ Contact Us: todayindigital.com/contact⚾ Pitch Us a Story: Tell us about your news story📰 Get the Newsletter: Sign up for daily or weekly📈 Reach Marketers: Ad Options • Classified Ads🤝 Join our Slack: todayindigital.com/slack🙂 Share: Tweet About Us • Review Us • Send Voicemail🎤 Our Socials: LinkedIn • TikTok • FB: Page/Group👨🏻💼 Tod's Socials: Twitter • LinkedIn • TikTok ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses 👍 TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM------------------------------------💡 MARKETING SPOTLIGHT 💡SARAL helps DTC ecommerce brands manage influencer campaigns.It makes influencer marketing as simple as 1 – 2 – 3:1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationshipsThey have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy
8/31/2022 • 10 minutes, 57 seconds
How One Brand Got Massive TikTok Engagement — For $0 Ad Spend
They haven't spent a penny but they get a million views per TikTok — we'll show you how. Also: Meta tests buy-now-pay-later advertising... Twitter's Circles might be your next sub-channel... LinkedIn offers more certifications... and has the Triller well run dry?Go PremiumNo ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the NewsletterPrefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletterFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/30/2022 • 9 minutes, 37 seconds
Why Canadian Brands Are Going Grey
Pinterest's new app is all the rage — even if it goes backwards in time. Microsoft delays the rollout of RSAs... Fast food drive-thrus are getting AI now...One more app tries to clone BeReal... and why are Canadian brands going grey?Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletterFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/29/2022 • 8 minutes, 35 seconds
What's Number 1 on Facebook Nowadays? TikTok!
Facebook embarrassed by its own report: The most viewed links on its platform now go to TikTok. Also: Why creating videos outside TikTok could get you in trouble... A security breach with a popular two-factor authentication app... The new organic tweet that looks like an ad... and are high schools about to start teaching influencer marketing?Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletterFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/26/2022 • 9 minutes, 24 seconds
Meta's New Promise to Marketers: Too Little, Too Late?
Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instagram? Bet you'll be surprised. Meanwhile, the anti-Instagram is on a roll... while its photo-only competitor pokes fun at marketing metrics... and the simpler path to buying digital billboards.Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedGet the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletterFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/25/2022 • 9 minutes, 36 seconds
The Newest Ad Placement is Actually Fraud
Ad fraudsters are targeting refrigerators… A major record label cancels a virtual AI rapper... TikTok tests a new feed to target locals… Tis’ the season to be saving — this year’s holiday shopping forecast… Why your Facebook Feed was broken…Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/24/2022 • 9 minutes, 10 seconds
Is Instagram Even Trying Any More?
Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren't phased by this week's Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/23/2022 • 8 minutes, 4 seconds
Why Marketers are Pulling Back on Virtual Reality
Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its hand in podcasts.Links to stories we covered: This is a Premium exclusive feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/22/2022 • 8 minutes, 28 seconds
How the “Vicarious Haptic Effect” Can Boost Your ROI
Don't take another product photo without listening to this episode... Snapchat kills its coolest influencer marketing tool... How Link-In-Bios can secretly track consumers... Walmart is watching the payments space... and you think you hate conversion modelling now? Guess what Meta just announced?? (FML)THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/19/2022 • 9 minutes, 54 seconds
They Said This Day Would Come.
A big moment in the history of media as viewing habits make the ultimate crossover... Also: Hope you haven't bought an AI copywriting tool lately... Bet you can't guess who's copying TikTok now? Instagram plays hardball. And much more. THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/18/2022 • 11 minutes, 12 seconds
The Slow Death of the Impulse Buy
Inflation ruins everything fun — what does that mean for your brand? TikTok launches a new Shopping Ads suite... and shares its algorithm's secret sauce... A Pinterest tool to boost checkout conversions… Meta launches new features for Reels… And the Grinch that stole Amazon FBA...THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/17/2022 • 9 minutes, 42 seconds
TikTok: Mo' Ad Reps, Mo' Problems
Twitter updates its pixel and plans for a future without it... Is Meta spending all your day's budget in an instant? You're not alone... Are we starting to see growing pains with TikTok's ad platform? Shopify has a new integrated influencer tool... and is it time you brush up your employee social media policy? A cautionary tale.THIS WEEK ONLY - 50% OFF PREMIUMGet the Premium Podcast for just $4.99 a month. This sale ends this weekend.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/16/2022 • 13 minutes, 22 seconds
How to Hack Instagram’s “Suggested Posts” Algo
Here's one case where doing a marketing promotion can hurt you... Details emerge on Instagram's increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
The Facebook that could have been — a monthly fee that would have given your ad campaigns fewer impressions. Plus: E-commerce is down, so why is shipping going up? Teens tell us why they're turning to TikTok for search... The peculiar matchup between Meta and a delivery service... and Google's latest algorithm update could mean more accurate snippets.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/12/2022 • 9 minutes, 26 seconds
The Surprising Case for Repurposing TikTok Videos
New or repurposed creative? Turns out there is some brand value in re-using assets. Plus: LinkedIn's new "diversity nudges"... The state of the back-to-school economy... Bing Search gets some nice consumer-facing commerce tools... a reporting glitch on Google Search Console... and heads-up: Young people are reading your mission statement!Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slack_____________Need to Upgrade Your Digital Marketing Skills?*Inside Google Ads with Jyll Saskin GalesFoxwell Founders Slack GroupFoxwell Digital CoursesMarketing Tools We Use and Recommend:*Sprout Social: Full-service social media managementAgorapulse: Full-service social media managementAppsumo: Lifetime deals and discounts on marketing toolsRiverside.FM: Studio-quality podcast interview recordingShor.by: Smart link-in-bio service with full analytics* Some links may provide affiliate revenue to usPrivacy & Opt-Out: https://redcircle.com/privacy
8/11/2022 • 10 minutes, 9 seconds
Meta’s New B2B Targeting
Meta launches new B2B targeting options... And rolls out new AI-powered shopping campaigns to advertisers... TikTok's new tool shows consumers why your brand's ads target them... And it turns out teens aren't spending all of their time on TikTok...Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
8/10/2022 • 10 minutes
Hacking Google Images for the Metaverse
Google's outage last night is still causing aftershocks today... Snapchat's figured out how to create 3D models out of 2D photos... A major social media platform lays off 30% of its staff... TikTok is one step closer to competing head-on with Amazon... and you want to edit tweets? Prepare to open up your wallet.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
8/9/2022 • 9 minutes, 8 seconds
Instagram is Completely Devoid of Original Thought and Here's Proof
What a surprise... Instagram's copying yet another popular app! The marketing job market's great (if you're a contractor)... Meet Meta's new AI experiment... Spotify hopes to do for ads what it did for podcasts... and a security breach at a popular marketing platform.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
8/8/2022 • 7 minutes, 43 seconds
Want a Metaverse? Here's How Much It'll Cost.
Your boss wants a metaverse? Here's what it'll cost... Meta launches a livestreaming platform just a day after killing off a different one... Pinterest's financials are a little soggy... The B2B social platform gets a consumer-inspired feature... and Google's Keyword Planner gets a new feature.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
8/5/2022 • 12 minutes, 37 seconds
Reels Are Killing Everything Good in Our World
Meta kills off what others are investing heavily into... Agencies are posting more on social media, but is it paying off? Twitter's new Location feature could drive you more foot traffic. Why you need to stop whitelisting things. And a TikTok competitor in hot water.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
8/4/2022 • 11 minutes, 14 seconds
EXTRA: Meta Account Security — A Discussion with Barry Hott
In this extra episode, Tod chats with Barry Hott (https://www.barryhott.com) about Meta's platform security, and how it can affect your Business Manager, Ad Account, and much more. A must-listen, if you run any ads on Meta's platform.Privacy & Opt-Out: https://redcircle.com/privacy
8/3/2022 • 18 minutes, 48 seconds
Apple Is Building an Ads Platform
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
8/3/2022 • 9 minutes, 36 seconds
Is Google's Algorithm About to Leak Publicly?
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
8/2/2022 • 10 minutes, 19 seconds
Will Marketers Buy Tumblr’s Redemption Arc?
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFind Jeanna's article at https://theconversation.com/tumblrs-enduring-appeal-reveals-the-potency-of-the-webs-cultural-memory-183788 ➡ Advertising: http://todayindigital.com/ads➡ Join our Slack https://todayindigital.com/slackFor information on our social media and other details, go to todayindigital.com/shownotesPrivacy & Opt-Out: https://redcircle.com/privacy
7/29/2022 • 22 minutes, 17 seconds
Meta-Economic Uncertainty
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
7/28/2022 • 9 minutes, 48 seconds
He's a 10, But He Hacked My Facebook Business Account
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
7/27/2022 • 8 minutes, 42 seconds
“Make Instagram Instagram Again”
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy
7/26/2022 • 9 minutes, 35 seconds
The Problem With 5-Star Reviews
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7/25/2022 • 7 minutes, 39 seconds
Snap: Back to Reality. (Oh, There Goes Sanity!)
Thank you for supporting the work we do with your Premium Subscription! ❤️ If you want to reach Tod directly at any time, email [email protected] Help?I need to update my credit card: todayindigital.com/updateccI need to cancel: todayindigital.com/cancelPrivacy & Opt-Out: https://redcircle.com/privacy
7/22/2022 • 15 minutes, 12 seconds
The Real Reason Facebook Changed Its Feed Today
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7/21/2022 • 14 minutes, 1 second
It’s 3:00 a.m. Do You Know Where Your Ads Are?
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7/20/2022 • 7 minutes, 39 seconds
Inna Minute, Imma Need a Better Sense of Being an Adult 🎶
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7/19/2022 • 11 minutes, 14 seconds
Sliding Into Your DMs Is Out, Buying In Your DMs Is In
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7/18/2022 • 7 minutes, 47 seconds
The Future of Meta Ads: A Single Budget Slider?
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7/15/2022 • 10 minutes, 56 seconds
In a Move Totally Not Driven by Panicked Desperation…
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7/14/2022 • 15 minutes, 18 seconds
A Deal with the Devil 😈
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7/13/2022 • 14 minutes, 47 seconds
You Kids Get Out of My Brand-Safe Feed!
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7/12/2022 • 12 minutes, 15 seconds
Meet Your Next Favourite Twitter Feature
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7/11/2022 • 12 minutes, 31 seconds
Making Friends with the Enemy — Your Best Strategy
As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?In this special replay, Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. Earlier this year, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices..Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotesPrivacy & Opt-Out: https://redcircle.com/privacy
7/8/2022 • 15 minutes, 35 seconds
It’s Our First Web 3.0 Blockchain Metaverse Crypto NFT Episode!
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7/7/2022 • 14 minutes, 1 second
Our Bad, Comrade 🇨🇳
Want to contact us? Tap here: http://todayindigital.com/contact Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
7/6/2022 • 16 minutes, 14 seconds
When Good Tweets Go Wrong
EA Tweets Itself in the FootAl to Predict Consumer TasteTikTok Shelves Live ShoppingAmazon Pulls BackEU: Stop Dark PatterningCookiepocalypse UpdateSecond-Hand TrendingGoogle Workspace for OneTwitter PlaybookWant to contact us? Tap here: http://todayindigital.com/contact Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
7/5/2022 • 17 minutes, 17 seconds
Another F%$#& Podcast Episode!
Does TikTok want to compete with Shopify?How profanity helps your product reviewsMarketing in the metaverse: a case studyYouTube's rampant spam problem... fixed?Apple forces Instagram's hand on account deletionsFacebook tries another 'Creator Collabs' featureYouTube community posts that evaporateInstagram's $650k in grants for BIPOC businessesWant to contact us? Tap here: http://todayindigital.com/contact Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/30/2022 • 11 minutes, 24 seconds
Meta’s New “Support Pro” Option — An Answer to Prayers?
Meta’s new live chat support for advertisers The end may be near for TikTokGoogle lets businesses use its Reserve feature on their sitesYoast SEO adds integration with IndexNow Pinterest’s CEO steps down to change the direction of the platformFacebook shuts down a video scheduling featureSpotify expands ad format overseasGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/29/2022 • 9 minutes, 9 seconds
Your Ads Going to Spam? Don’t Innovate… Legislate!
U.S. politicians want THEIR emails to bypass spam filteringLong-awaited API coming for ReelsNew data on what's driving social commerceHow inflation is affecting upcoming U.S. holiday purchasesAmazon's almost completely automated nowSurprise! Facebook's auto-moderation is under fire (again)Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/28/2022 • 9 minutes, 41 seconds
I’ve Got 99 Problems and ROI is All of Them
Zero-party data: Our last resistance against the cookiepocalypse?Which social platform has the most effective chatbots?Influencer CPMs are heating up Pinterest in court over who started itMeta may have to sell GiphyPayPal closes a popular merchant loopholeYelp closes three officesAmazon's Prime Day to be repeated in OctoberGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/27/2022 • 8 minutes, 46 seconds
The Tears of Kate Bush 😢
Can't Inspect your Meta ads? Yeah, us either.The new "Campaign Strength" metricApple readies its AR gogglesWalmart and Instagram jump deeper into ARHBOMax's new (and irritating) ad formatNBC's new "emotional ad impact" measureTikTok rolls out a new Attribution ManagerKate Bush's "deal with God" isn't very profitable after allGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/24/2022 • 13 minutes, 15 seconds
Your Brand’s Content Isn’t in Google? This Might Be Why.
What's preventing your content from ranking on Google... Klaviyo's new enterprise offering... A podcast company jumps on Zuck's subscriber-only Facebook Groups... Twitter's new ad format lets your brand have its own like button... While its new ad tool lets you forecast performance before launching a campaign...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/23/2022 • 14 minutes, 5 seconds
Why the Industry is Turning Tracking Off
What's driving the industry to turn off data tracking... Twitter becomes more of a commerce platform... and announces a solution for the 80-tweet threads... Shopify unveils over 100 new updates... Advice on making your ads more inclusive.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/22/2022 • 9 minutes, 11 seconds
Meta's Ads: ✨ New! ✨ Improved! ✨ Not Nearly as Discriminatory!
Was Meta's special ad categories broken all this time?... Linkedin adds new engagement tools... Meta tests a new Creator Marketplace for brands... Facebook works on fixing its fake review problem... Google cuts back a lifeline for SEOs... And confirms a Google Ads comparison bug... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/21/2022 • 11 minutes, 11 seconds
“Have You Tried Increasing Your Budget (to $37M)?”
Influencers are ditching TikTok's e-commerce platform... The bigger the budget. The bigger the ROI... 100 Gen Zs want to tell you how to market your brand... Google's loophole on gun ads could be a major threat to brand safety... and Google says "Cult? What cult?"Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/20/2022 • 11 minutes, 4 seconds
“Best-Friend Brands”: The New Social Metric
Why social media ad growth is slowing... How TikTok feels about Facebook's plans to steal its market share... The marketing social platform of choice for SMBs... Shoppable ads coming to a streaming platform near you... Why advertisers are getting carded by Microsoft...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/17/2022 • 10 minutes, 59 seconds
Here's What FaceTok Will Look Like
Facebook plans to change its algorithm to become its biggest threat... What marketers need to know about the Data Privacy and Protection Act... How to market your brand on the anti-Instagram... Is deleting comments on your Facebook ad pulling your ROAS down?... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/16/2022 • 13 minutes, 17 seconds
Money or Morals? The Brand Purpose Hibernation
Has the economic downturn killed brand purpose?... Not being funny may cost you... Bing takes on Google Shopping... Pinterest's big push toward live streaming commerce... and YouTube has the fix for your fixes. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/15/2022 • 8 minutes, 57 seconds
The Ad Change Google Didn’t Want to Make
Google begrudgingly extends its ad placements... PayPal's plans to reduce cart abandonment... The new subscription tracking service for brands... How Amazon bribes its influencers... Will the ad market get caught up in the economic downturn?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/14/2022 • 8 minutes, 41 seconds
Invisible Impressions and the CTV Problem
The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify invests in AI voice technology... How the creator economy is redefining advertising and what it means for brands...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/13/2022 • 11 minutes, 33 seconds
Meta’s Muted Momentum
Meta shuts down several projects to cut costs... Twitter gears up for its most ambitious quarter yet... The surge in second-hand shopping and how your brand can target eco-conscious consumers... and LinkedIn expands ‘boost’ ad option to Events...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/10/2022 • 8 minutes, 36 seconds
The World’s First 100% A.I.-Hired Agency
The freelance platform that will use AI to build you your own custom agency... Twitter's new shopping tool reminds consumers to buy your product... Why Google is removing your brand's legitimate reviews... And a big change to how LinkedIn handles connection requests.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/9/2022 • 9 minutes, 50 seconds
LinkedIn: They Grow Up So Fast, Don't They? 😢
LinkedIn finally gets a proper Business Manager... The maturation of the link-in-bio industry... Why social shoppers aren't converting... YouTube's plans for live shopping... And grid pinning on Instagram is finally here.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/8/2022 • 6 minutes, 46 seconds
Instagram Hates Content Marketers
Instagram's change means less reach for you... Which platform's CPMs have jumped 70%... Gen-Z doesn't think much of your rainbow-painted logo... Agencies sit out the four-day work week experiment... and Snapchat discovers the perfect ad frequency.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/7/2022 • 12 minutes, 26 seconds
Meet Meta's New 'Dumbed Down' Ads
Meta will soon launch scaled-down ads... Robots are generating even more content... The surprising LinkedIn post type that can triple your reach... Everything you wanted to know about Twitter ads... and the gap between in-store audio and real-time inventory levels.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/6/2022 • 15 minutes, 54 seconds
Here's the Perfect Landing Page
Google's new integration could spell stronger brand loyalty for you... TikTok wants to be the next Quibi... Another platform dives deeper into AI... and from the hero image to the button — we break down what the perfect landing page looks like.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/3/2022 • 15 minutes, 23 seconds
Goodbye, “Cost Per Click.”
Reels are getting an upgrade... Meet Zuckerberg’s new second-in-command… Google announces a new automatic update for advertisers... Does Twitter's new algorithm give brands an advantage... And Amazon's new invitation-only ordering option...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/2/2022 • 16 minutes, 17 seconds
Twitter's Future: A Thousand Algorithms?!
A law prohibiting platforms from removing content has been put on hold — for now... Which marketing strategies convert online shoppers? Snapchat launches a new ad product to target Gen Z vacationers... Are customizable content algorithms coming to Twitter? And if so, how will that affect digital marketers?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
6/1/2022 • 11 minutes, 34 seconds
Is iSearch Around the iCorner?
A rumour from Apple that would change SEO... A Buy Now, Pay Later platform expands its offering to millions of businesses... Google upgrades its enterprise offerings... How to target consumers while they are on vacation... and Gucci: You good, fam?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/31/2022 • 7 minutes, 54 seconds
ENCORE: Local SEO and Google Maps
In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for your local business. They cover reviews, local spam, what to focus on if you only have an hour a month, and much more.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/30/2022 • 29 minutes, 28 seconds
Meta Taketh and Taketh Away
Connections targeting is finally going for good... Is Facebook pulling the plug on news?... Google's uphill battle for the post-cookie world... Snapchat's new tool enhances collab... and even groceries are going video.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Closing Eminem remix music from tiktok.com/@thereiruinedit/Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/27/2022 • 8 minutes, 13 seconds
TikTok Account Management for Boomers
TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train... Why 99% of Gen Zs are skipping your ads... How to get your brand message to the top of Reddit’s “All” page... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Closing Eminem remix music from tiktok.com/@thereiruinedit/Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/26/2022 • 12 minutes, 8 seconds
The Fear of Getting "Woke" Wrong
How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC prices... LinkedIn data shows how to increase your message response rate... Why ad buyers prefer podcast ads under a minute long... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Closing Eminem remix music from tiktok.com/@thereiruinedit/Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/25/2022 • 9 minutes, 31 seconds
Google’s Big Day Out
Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts... Snapchat's looming poor results are bringing down all Internet stocks today... And a new supply chain tool adjusts ad spend based on product inventory...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/24/2022 • 12 minutes, 5 seconds
The Machine Learning Will Continue Until Morale Improve
Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerce partnership... And YouTube finally launches separate analytics for Shorts.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/20/2022 • 11 minutes, 37 seconds
The Bill That Would Break Up Google
American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for their data... TikTok launches a new tool to give your brand some credit... And YouTube now allows users to skip the boring parts of your brand's videos…Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/19/2022 • 16 minutes, 23 seconds
How Do You Solve a Problem Like Doja Cat?
How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party data tracking... TikTok unveils a new crowdsourced branded content tool... YouTube launches a new frequency capping solution... And do we trust Meta yet? Meta's own data indicates Facebook is spreading misinformation…Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/18/2022 • 13 minutes, 23 seconds
The One Where Elon Isn’t Mentioned Once
A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead generation... Klarna launches a new e-commerce tool that brings in-store experiences to online shoppers... And Similarweb expands its capabilities as an all-in-one SEO suite...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/17/2022 • 8 minutes, 21 seconds
How NOT to Handle a P.R. Crisis
How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand's video search visibility on Google... While LinkedIn improves search results... Why you should never mail cockroaches to your critics... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/16/2022 • 11 minutes, 24 seconds
SPECIAL: How WPX.net Can Benefit Marketers
One of the most important factors in digital marketing is your home base — your brand's web site. You need it to be stable, for consumers, and fast — for the search engines. After all, a slow web site can tank your Google ranking.Many brands use Wordpress as their CMS, and for those who do, today's special might be of interest to you. Terry Kyle is the co-founder and CEO of WPX.net, one of the world's fastest WordPress hosting companies. As part of a paid partnership with this podcast, Terry has joined me to chat about how WPX is different and how those differences benefit marketers.---HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramRECOMMENDED:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesCheck out the steep "Podcast Perks" marketing discounts we've negotiated for youOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.Need to cancel your Premium Podcast subscription? Visit https://todayindigital.com/cancel (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/14/2022 • 25 minutes, 19 seconds
“No Better Than Chance”
Why spring might be the best time to poach your competitors' customers... Nearly half of brands planning to hire marketers plan to do so remotely... TikTok unveils a new marketing insights tool to help you target your audience... The social media campaign that is getting advertisers to use their LinkedIn real-estate to promote someone else... And why Facebook and Instagram are disabling AR filters... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/13/2022 • 12 minutes, 17 seconds
What Google I/O Meant for Marketers
Is Elon Musk already steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Is Elon Musk already be steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/12/2022 • 12 minutes, 38 seconds
How Influencers Drive Social Commerce Sales
How your brand can use influencers to boost social commerce sales... Shopify's new tool targets high-intent buyers... While Buy Now, Pay Later merchants question if those fees are worth it... Google tests a new search ad format... And Twitter's new policy could penalize your brand for copy and pasting...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/11/2022 • 10 minutes, 13 seconds
Google Got Its Own SEO Advice Wrong
Brands continue to invest in the metaverse, but consumers still can't grasp the concept... How your brand can sponsor a movie trailer with a new cinema ad product... How are CPGs preparing for the cookiepocalypse... New research reveals how you can increase the swipe up rate of your Snapchat ads... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/10/2022 • 12 minutes, 30 seconds
The Campaign Where Getting Ignored Was the Point
Why one clever campaign was designed to go unnoticed... Google previews its upcoming ad products ahead of its marketing conference... How will Facebook's removal of location tracking tools affect your ads? The latest platform testing the 9:16 feed... And TikTok collabs with Foursquare to bring foot traffic insights to advertisers...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/9/2022 • 10 minutes, 33 seconds
The Argument for Ignoring Consumer Complaints
How do chatbots affect your brand's stock price? LinkedIn to drop polls from the feed. TikTok's new tab might decrease your reach. Cameo lays off 25% of its staff. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/6/2022 • 13 minutes, 37 seconds
Cursed Breakfasts
DMCA takedown requests come to your Google listing... Meta unveils new tools for WhatsApp... Pinterest quietly releases an app that can help your brand with live shopping... Twitter is relying on its shiny new premium content to keep advertisers around... And a new cereal campaign that will keep you up at night... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/5/2022 • 8 minutes, 43 seconds
The Sweater That Creates Its Own Facebook Ads
Why one brand is helping its customers resell its product... TikTok's new ad placement puts your brand beside its top-performing content... You might need to start resizing your brand's Instagram content... Twitter is offering your brand tweet exclusivity... And acknowledges advertising on its platform may be doomed... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/4/2022 • 10 minutes, 12 seconds
Want More Sales? Show People This Body Part...
Sex might sell in advertising, but what body part will get your customers to pay more?... Zuck's failed push to audio... Another streaming giant is offering your brand virtual product placement... A big marketing mistake from a beauty retailer... And why backlinks may be hurting your ranking...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUT:Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramRECOMMENDED:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesCheck out the steep "Podcast Perks" marketing discounts we've negotiated for youOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/3/2022 • 10 minutes, 34 seconds
We've Arrived, Friends. ED TV is Here.
Two new ad formats for CTV could make your brand the star… The mistakes your brand could be making that are costing you a successful influencer marketing campaign... Another state hops on the data protection law bandwagon... Twitter releases several updates to its API v2... And two ad platforms announce new certifications for advertisers...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUTJoin us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramRECOMMENDED:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesCheck out the steep "Podcast Perks" marketing discounts we've negotiated for youOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
5/2/2022 • 9 minutes, 40 seconds
The Walls Have Monetizable Ears
A new study claims Amazon smart speakers act as advertisers' ears inside consumers' homes... Snapchat's new device could help your brand with affordable drone content... Platforms continue to up their AR tools game for brands… Microsoft offers a cash back incentive on ads... And Google releases its first developer preview of Privacy Sandbox on AndroidGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramRECOMMENDED:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesCheck out the steep "Podcast Perks" marketing discounts we've negotiated for youOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
4/29/2022 • 11 minutes, 19 seconds
Twitter's 1.9 Million Accidental Errors
Shocking new numbers suggest consumers don't actually care about being tracked at all... Meta reports its slowest revenue growth in a decade... Twitter overcounted its daily users for 3 straight years... But its recent earnings report may explain why it became a target for acquisition...And are the days of Instagram posts behind us? Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramRECOMMENDED:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesCheck out the steep "Podcast Perks" marketing discounts we've negotiated for youOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
4/28/2022 • 9 minutes, 18 seconds
So, What Happens to Twitter Ads Now?
Are people already abandoning Twitter before Musk takes over?... A look at what the future holds for advertisers on Twitter... YouTube's ad revenue momentum is slowing, and hitting Google where it hurts... But it has a solution, and it involves its TikTok clone... And how will the Google Ads extension update impact your accounts?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramRECOMMENDED:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesCheck out the steep "Podcast Perks" marketing discounts we've negotiated for youOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
4/27/2022 • 10 minutes, 25 seconds
Meta's Solution to Privacy Legislation? Meet the New "Basic Ads."
Meta has no idea what it does with user data, so says Meta... Google gives Performance Max campaigns some big upgrades... While it sends another product to the Google graveyard... And welcome to the Meta Store, where your personal information may not be safe but you can try on a Quest 2 headset... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramRECOMMENDED:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesCheck out the steep "Podcast Perks" marketing discounts we've negotiated for youOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
4/26/2022 • 12 minutes, 13 seconds
What Could Possibly Go Wrong?...
The world's richest man will soon own Twitter outright... An update on why Performance Max campaigns aren’t reaching their intended audience… The secret to Google's algorithm will be unveiled... Scammers are posing as Meta to hack your brand's Facebook Page... while link spammers up their SEO game.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as low as $20 with our ad options.MORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • Reddit • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • Twitch • InstagramFRIENDS OF THE SHOW: Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy
4/25/2022 • 13 minutes, 33 seconds
The Performance Max Bug That Google Isn't Talking About
Why are Google's Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don't copy any other creators. Instagram today: Here are some templates you can use to copy other creators.... Bezos unthrones the Walmart Greeter... Snapchat offers 13 million reasons to advertise on its platform... And why one brand shut down its site today...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterJyll Saskin Gales' "Inside Google Ads" program is at https://todayindigital.com/googleadstraining ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/reviewus/ - Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/22/2022 • 14 minutes, 23 seconds
Why Instagram's New Algorithm Change May Kill "Remix Culture"
Why one agency has banned photoshopped influencers in ads... Meta's guide to helping brands capitalize on online communities... Google really is forcing you to switch to GA4... And a YouTuber crashes a plane to get views...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/reviewus/ - Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/21/2022 • 10 minutes, 49 seconds
Adam Smasher Will Kill You and Give You a Coupon Code
New interactive ad options on TikTok... Xbox could be getting in-game ads... Instagram kicks marketers as it prioritizes Reels... A web browser's attempts at De-AMPing the internet... And how to gain 100K followers with a 4/20 campaign...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/reviewus/- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/20/2022 • 12 minutes, 32 seconds
Google’s No Longer Asking, It’s Forcing You to Switch to GA4
Google's not so inconspicuous tactic to get you to switch to GA4... More supply chain problems for your business could be on the horizon... Amazon is adding a new surcharge for merchants... Reason 700 why you can't depend on Facebook... And a look at how Twitter's Edit button could work... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/reviewus/ - Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/19/2022 • 8 minutes, 9 seconds
Why Your Religious Customers Complain More
Pinterest takes another step toward becoming a shoppable platform... Why religious customers complain more... Why you might not be the best choice for your brand's voice... And Twitter employees — you guys good?Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/14/2022 • 17 minutes, 6 seconds
Why Did Meta Turn Off Ads Last Night?
A huge bug at Meta turned off thousands of ads... How to turn those ads back on safely... Why you might want to reconsider your Reels' strategy... TikTok's ad revenue is on track to surpass Twitter and Snapchat's combined... and Pinterest launches a huge API upgrade.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/13/2022 • 10 minutes, 14 seconds
Those Tweets You Deleted? Surprise! They're Back.
How your brand can enter the metaverse without development costs... Meta picks a fight with its smaller competitors... TikTok launches its AR effects platform... A social media app all about authenticity could be the next big photo sharing platform...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/12/2022 • 10 minutes, 4 seconds
The Skeletons in Elon Musk’s Closet
What do consumers really think when it comes to sharing their data? Sites have been ordered to stop using Google Analytics or to pay up... Thousands of ecommerce sellers are boycotting a major marketplace... Elon Musk's plans to take over Twitter... And YouTube tests a content moderation tool to combat comment spam... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/11/2022 • 7 minutes, 20 seconds
Your Site's Privacy Notice Is Scaring Your Customers Off
Advertisers aren't convinced by Google's new Privacy Sandbox offering... Google's AI might change your business hours... Teenagers hate Instagram... TikTok continues to dominate the app charts... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/8/2022 • 13 minutes, 12 seconds
Mom! Don’t Come In Here! I’m Building the Metaverse!
The AI content on your brand's web site could get you in trouble with Google... Instagram removes an ad placement that everybody's used... And gives its creators a reason to switch platforms… One company's invasive marketing strategy.... that works...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/7/2022 • 7 minutes, 45 seconds
SLOOFLIRPA
New trend insights from Snap reveal why consumers use its app... One brand’s campaign strategy is based on bad reviews... A lesson in "DON'T DO THIS" marketing... TikTok introduces an educational program designed for agencies... Facebook wants you to post Reels from third-party apps.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/6/2022 • 10 minutes, 40 seconds
Is it "Growth Hacking" or Algorithmic Plagiarism?
Do I owe Instagram an enormous apology? The future voice of your brand might be a robot... More post-cookie solutions have been unveiled... Google sends another app to its graveyard...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/5/2022 • 11 minutes, 45 seconds
X Æ A-Xii Twitter
Which platform drives the most conversions for social purchases? A new Google tool for retailers is targeting search abandonment... How is the war in Ukraine affecting ad spend?... Reels finally gives content marketers the update they want...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
4/4/2022 • 9 minutes, 24 seconds
No Twitter, That Was Not a Funny April Fools Joke
Nobody wants to work on Friday including Google Ads... Twitter has added three new ad products to entice your ad dollars... A nasty Facebook bug may have been causing your ads to run alongside Russian propaganda... And more people might be sliding into your brand's DMs...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/1/2022 • 11 minutes, 43 seconds
Welcome to the Wendyverse
More brands are setting up shop in the metaverse... Ad topics are getting consolidated on Meta's platform... Yelp will add the hygiene standards of over 700,000 restaurants... And Google starts global tests of privacy-focused ad targeting...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/31/2022 • 9 minutes, 22 seconds
Zuckerberg's Villain Origin Story
Media report that Facebook has been funding a smear campaign against one of its top competitors... Why is Amazon being asked to drop the letter Z from its logo? YouTube drops a brand awareness ad targeting tool... And one of the world's biggest retailers is on a journey to become a top advertising platform...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/30/2022 • 7 minutes, 51 seconds
Desktop isn’t Dead. Long Live Desktop.
How is Google's product review algorithm update affecting your ranking? Mobile is the majority of your site's traffic, so why would you want to increase desktop traffic? TikTok tests a new feature that directs users to your videos... And adds a new creation tool to help your brand create relevant content... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/29/2022 • 10 minutes, 5 seconds
Instagram is Basically TikTok Now. RIP Instagram.
Google Ads might face some competition for search budgets with TikTok's new ad spot… Instagram takes a crack at TikTok's algorithm with a redesigned feed... Why are consumers leaving fewer reviews? And Meta hates your clickbait.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/28/2022 • 10 minutes, 36 seconds
How Agencies Can Form Meaningful Client Relationships (George Leith, CCO of Vendasta.com)
In this paid partnership with Vendasta.com, Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies provide more complete service to their customers.Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can focus on being a superhero for your business community.Privacy & Opt-Out: https://redcircle.com/privacy
3/27/2022 • 18 minutes, 52 seconds
Anyone Can Shake a Tambourine
How to improve your e-commerce store's conversion rate... Has Meta solved the Apple privacy problem? 3D ads may be coming to Instagram. Is Twitter about to make TweetDeck paid-only? And TV ad buying will never be the same.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/25/2022 • 17 minutes, 10 seconds
How Do You Solve a Problem Like Tucker?
Snapchat's latest acquisition will let it read your mind... Twitter trends your business could be taking advantage of... Are you underpaying your PPC staff? The state of the global small business economy. Brand safety has never made a more appropriate home.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/24/2022 • 20 minutes, 56 seconds
Introducing the All-New Advantage+™ Podcast®!
Meta announces changes to ads manager that are more confusing than helpful... Is the sheen wearing off TikTok marketing? Online crypto ads come under the microscope.... Another SEO plugin has a sitemap duplication issue... Shopify has some nice updates for e-commerce merchants... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/23/2022 • 13 minutes, 52 seconds
And You Thought YOUR Brand Activations Were Complicated...
A nasty bug is affecting the single most-used SEO plugin for WordPress Sites... Instagram gives regular people the ability to tag your products... Google points your ad dollars to underrepresented publishers... Updates to Microsoft Advertising's reporting dashboard… And Red Bull's brand ambassadors are ditching their wings. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/22/2022 • 10 minutes, 52 seconds
No Facebook Protect? No Facebook for You!
Facebook has started to lockout users that didn't sign up for its mandatory new program... Utah joins the growing list of states with its own consumer-privacy legislation... The truth about ads being next to relevant content... Should you be running UA and GA4 at the same time? Facebook adds a way to increase engagement on Reels…Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/21/2022 • 12 minutes, 17 seconds
The Journey to Digital Transformation (Jacqueline Cook, COO of Vendasta.com)
In this paid partnership with Vendasta.com, Tod speaks with Jacqueline Cook, COO of Vendasta, about how their platform helps agencies provide more complete service to their customers.Here's a link to the report that Jacqueline spoke about in this episode: https://www.vendasta.com/content-library/insights/lessons-from-digital-chasm-report/---Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can focus on being a superhero for your business community.Privacy & Opt-Out: https://redcircle.com/privacy
3/20/2022 • 17 minutes, 13 seconds
Meta Calls the Kettle Black
How will the switch to Google Analytics 4 affect your search ranking?... Snapchat restricts apps building on its developer platform... TikTok expands its Stories feature... And Google might be bringing back a feature it killed off years ago...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/18/2022 • 11 minutes, 37 seconds
Why Does Mark Zuckerberg Hate Shoes?
The best top-of-funnel audiences in Spring 2022… Meta picks its first brand safety measurement partner... NBCU offers advertisers a new tool to target viewers across its entire streaming audience... Snap adds another way for marketers to utilize AR... And Snap wants you to add its new AR certification to your resume. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/17/2022 • 8 minutes, 50 seconds
Facebook Surrenders to TikTok
How Apple's Privacy Protection feature is affecting your email campaigns... Adobe hops on the AR bandwagon with a new shopping tool... A sneaky Amazon tactic used to churn cancellations... And Google has a new Forms API... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/16/2022 • 10 minutes, 44 seconds
The New Ad Placement We Weren’t Supposed To See
How your brand can get more reach with Pinterest's Idea Pins... The mystery of disappearing Google Reviews... More ad agencies are ceasing operations in Russia... Even marketing resumes are pivoting to video... Advertising through desktop could be coming to an operating system near you...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/15/2022 • 9 minutes, 48 seconds
TikTok Tips from Listeners
How much do Google Reviews impact your ranking? Tips from listeners on launching your brand's first TikToks and Reels... WordPress releases a security update that fixes a nasty potential exploit... Instagram finally updates their livestreaming platform to include the one brand safety tool we all wanted...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/14/2022 • 5 minutes, 37 seconds
Yelp’s 100 Million Stale Reviews
Almost half of Yelp's reviews are outdated... Google and Meta's "Jedi Blue" ad deal is under scrutiny in Europe... How Google plans to surface more short-form video in search results... Is your brand ready to build its own AR game? Twitter is making it easier for users to escape the algorithm…Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumGet each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletterADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/12/2022 • 7 minutes, 22 seconds
The TrollBot That Embarrassed Brands on IWD
A restaurant takes Google to court saying the search giant stole its customers... Pinterest rolls out a huge upgrade in its commerce abilities... The Twitter account that may make you think twice about bragging about your brand's commitment to women... Yext's CEO leaves after disappointing numbers... Are cinema ads the next great media buy? LinkedIn's "Future of Skills" tools... A new Google marketing conference...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/11/2022 • 8 minutes, 52 seconds
Your Dream Instagram Placement is Here
Instagram tests the ad placement we all want... Twitter finally joins the commerce club, in a somewhat muted way... You may be shocked to learn how much of a cut the ad intermediaries make... Is Google ignoring content in accordions?Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/10/2022 • 8 minutes, 51 seconds
The Risk of "Pay What You Want" Pricing
The right way to use "pay-what-you-want" pricing. Facebook's new Desktop design is (predictably) terrible. How a file sharing service is up for Oscar contention. Can Google's new anti-harassment tool help your brand? Instagram offers a way to give credit. Amazon's new Clubhouse clone. Is it too late?Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/9/2022 • 11 minutes, 9 seconds
Podcast Panic
Is this the sign of YouTube in panic? The company straight-up bribing podcast producers to 'please make video versions too!' Plus: A new display ad placement is in testing... Canadian creatives are well paid, so why aren't they happy about their work?Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/8/2022 • 6 minutes, 43 seconds
How to Help Digital Marketers in Ukraine
More marketing platforms withhold services from Russia... How time can reverse the negative effect of ad fatigue... Google Analytics has a new and more personalized home page... How you can hire Ukrainian digital marketers...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/5/2022 • 9 minutes, 12 seconds
The Ad Written By TikTok Users
One brand turns its entire ad creative over to the Internet... Is the Ukraine war affecting your ad campaigns? TikTok really wants a bigger slice of the brand partnership pie... Meta is shamed into creating new enforcement alerts... Is it the end of the 25-54 demographic?...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/4/2022 • 10 minutes, 32 seconds
Meta is Bad at Math.
A surprise admission of failure from Amazon... Practicing brand safety during a war... Ad budgets continue to shift to OTT... The most-viewed page on Facebook has been banned.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/3/2022 • 11 minutes, 11 seconds
When War and Stock Imagery Meet
The new podcast format that borrows from the programmatic ad world... The stock image bank of the Ukraine war... Why you should care about an agency conglomerate's revenue numbers... How digital killed the "We Won't Be Undersold" promise...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/2/2022 • 7 minutes, 42 seconds
Today in Meta Marketing?
The weekend hack that sent content managers scrambling... A big acquisition for LinkedIn... Are mid-rolls finally coming to TikTok videos?... Amazon gets some big competition... More ad platforms crack down on Russia... everyone wants to be Meta.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
3/1/2022 • 8 minutes, 26 seconds
How the Ukraine Invasion May Affect E-Commerce
Russia's aggression in Ukraine may spell more problems for the global supply chain... can having a cute logo save your brand in the time of crisis?... TikTok reveals the best hashtags to use for specific verticals... and meet the Tinder Swindler of the agency world.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/26/2022 • 7 minutes, 58 seconds
TikTok Drops the PuckTikTok Drops the Puck
Better conversion tracking is coming to Google Ads... YouTube adds stronger Shorts analytics... TikTok continues to focus on exclusive content deals... LinkedIn's plans to compete with Spotify... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/25/2022 • 6 minutes, 54 seconds
Nobody Cares About Zuck’s Metaverse
Your slow shipping may soon drag your SEO down… Another privacy-aware ad tracking solution is launched… Is TikTok on the verge of going all “Quibi” on us? The numbers are in and nobody cares about Zuck’s Metaverse… Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/24/2022 • 7 minutes, 1 second
Reels Hits the Major Leagues with a New Ad Placement
Facebook's answer to TikTok just got a major enhancement media buyers will like... How will Google handle your web site's infinite-loading pages... Microsoft dives deeper into AI-based ad campaigns... Twitter's working on a way to opt your brand out of off-topic threads...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/23/2022 • 9 minutes, 35 seconds
EXTRA: Building a Marketing Team (with CMOx founder Casey Stanton)
As you advance in your career, at some point you'll be building a team — whether you're a marketing director and you need 2 or 3 people to help support you, or you're the CMO and you need to manage and hire dozens of people.How do you build out a marketing team, especially in this age of remote work?On this special edition, Tod speaks with Casey Stanton. After working in a marketing agency for almost a decade, and a stint as a University professor of marketing, Casey founded CMOx — premiere fractional CMO education and support company.Learn more about them at https://BecomeCMO.comThis is a paid partnership between CMOx and this podcast.Privacy & Opt-Out: https://redcircle.com/privacy
2/19/2022 • 31 minutes, 9 seconds
The Fruit Basket That Nearly Up-Ended the PPC Industry
The court ruling is in in a long running case that threatened Google's entire keyword-based ad system. Plus: Five trends for metaverse marketers... Is a kid's video game the next big marketing platform? LinkedIn cozies up to freelancers...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- Twitch: https://twitch.tv/todmaffin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/19/2022 • 15 minutes, 24 seconds
Spotify Desperately Wants to Own the Entire Podcast Ecosystem
Spotify doubles down on podcasting — and that's probably not great news for the industry... Google brings Stories to Data Studio... TikTok, for a change, steals from Facebook... while YouTube puts more pressure on the popular app... the big Amazon war is over... You can now pull business calls into your CRM platform...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/18/2022 • 8 minutes, 48 seconds
Clickbait Doesn't Work — and Hasn't for 13 Years
Clickbait hasn't worked since 2009 — so why do content managers still rely on the practice? Google shares its plan to cut ad tracking from Android mobile apps. Why are holograms making a comeback as a promotional tool? Brand safety in the podcast world.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/17/2022 • 10 minutes, 19 seconds
Huge Meta Bug — Those Sales You See May Not Be Real
A huge bug on Meta's ad platform is massively over-reporting purchases... App marketers will soon get better performance... Google says they're not mass-denying ads... Four steps to increase your conversion rate... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/16/2022 • 13 minutes, 12 seconds
The Mid-Roll Ad Format Everyone is Watching Closely
Google automates even more of your ad campaigns... Is your brand name feminine enough? Will viewers reject Snapchat's new mid-roll ads? Instagram's new feature will be welcomed by social media managers... The QR code that crashed a crypto site.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/15/2022 • 8 minutes, 4 seconds
Why Google Analytics is on Europe's Naughty List
Europe keeps fighting big data — now, it's going after Google Analytics. Behind the TikTok trend of food mashups. Is paper the next big thing in advertising? Performance Max campaigns might force you to use computer-generated videos. Instagram plays catchup with livestreamed commerce.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/12/2022 • 12 minutes, 5 seconds
Dong Dong is the Future of AI Commerce
The future of AI commerce is Dong Dong... YouTube outlines its plans for this year... Why more than half of marketing agencies did major restructuring in the last year... Some solid numbers from Twitter... New tools for B2B marketers on LinkedIn... and the AI tool making Russian scammers rethink their careers.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/11/2022 • 11 minutes, 13 seconds
The New (and Terrible) Trend of "Drop Servicing"
That designer you hired on a gig marketplace isn't who you think they are... we have the top in-demand marketing skills this year from LinkedIn... What is "memory marketing" and how can you exploit it?... Instagram adds some brand safety tools...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/10/2022 • 7 minutes, 54 seconds
Facebook Threatens to Leave Europe
Will Facebook and Instagram be blocked in Europe?... Small business owners may soon be able to drop the Stripe dongles... Does selling on two online sites hurt your sales?... A depressing study finds non-caucasian marketers are paid way less than their white counterparts... How frequent page-title changes affect your SEO... and more.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/9/2022 • 12 minutes, 38 seconds
What's a Little Data Loss Between Friends?
We have an answer to what caused the nasty bug at Shopify... Five reasons your email campaign sucks... How will the latest Twitter change affect your engagement?... A nice upgrade to ad buying on Reddit...Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/8/2022 • 8 minutes, 1 second
What Science Says the "Perfect" Instagram Image Looks Like
Is there a formula for the "perfect" composition of an Instagram image that will get your brand more engagement?Dr. Gijs Overgoor of the Rochester Institute of Technology set out to discover that formula.In this sample of a Premium weekend edition, Tod spoke with Dr. Overgoor about his findings.Privacy & Opt-Out: https://redcircle.com/privacy
2/4/2022 • 19 minutes, 15 seconds
Creative... at the Speed of Ryan Reynolds
How will 'fastvertising' change the agency business... Facebook's user numbers are troubling... Is the end of consent banners coming?... Instagram doubles down on Reels... Twitter discovers blogging... and more.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/3/2022 • 13 minutes, 48 seconds
Will This Emoji — 😈 — Hurt Your SEO?
Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/2/2022 • 11 minutes, 39 seconds
Hacking Facebook's Ad Policies for Fun and Profit
Getting around Facebook's ban on "before and after" ads... Microsoft gets cozier with Google's site tools... The scary warning message that's showing up on Facebook's ad platform... Google is changing more title tags again — way more than you think... Performance Max data is coming to Data Studio... and more.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/1/2022 • 11 minutes, 17 seconds
Save a Little Prayer (and Media Spend) for... Tumblr?!
Pinterest's new augmented reality comes with a big promise for conversion uplift... Facebook loses #1 position for app marketing effectiveness — we'll tell you who the new #1 is... A new way to track audio consumers... Tumblr wants you to remember it exists... Wix integrates a new SEO tool.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
2/1/2022 • 9 minutes, 41 seconds
"Genetic Predisposition" — The Next Facebook Targeting Option?
The next challenge for ecommerce sellers? A wave of returns. Plus: Will you soon be able to use "genetic predisposition" as ad targeting criteria? Wordpress takes a big leap forward. One of the world's biggest advertisers finds that spending more does indeed make them more. A bug at Google could be causing your search position to drop...Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/29/2022 • 16 minutes, 59 seconds
The Secret of the "Micro-Yes"
The case for adding MORE steps to your form... A fashion brand is paying a huge fine for something you might also be doing... A Google change might surface some unwanted reviews... Why you shouldn't sweat your disavow list... Will Performance Max one day be the only campaign type Google offers?Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/28/2022 • 13 minutes, 17 seconds
What is Going On With Facebook Attribution?!
It's getting worse — attribution in your Facebook analytics are disappearing. Also: Twitter upgrades its pixel, TikTok catches up on quick-loading mobile landing pages, Snapchat's new augmented reality can be powered by your product catalog, Meta restructures its agency program...Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/27/2022 • 11 minutes, 11 seconds
FLoC Off.
Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok is poised to jump ahead of YouTube. The reason you're suddenly seeing emoji in Google ads.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/26/2022 • 13 minutes, 57 seconds
Has Generation Z Killed Super Bowl Advertising?
Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the risk-averse marketing directors among us. Has Generation Z killed Super Bowl ads? And Google sends another product to the Google Graveyard.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/25/2022 • 8 minutes, 22 seconds
The Annihilation of Interest Targeting Has Begun
Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. TikTok is experimenting with Paid Subscriptions. Instagram wants to ban your account even if you don't violate policy.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/22/2022 • 11 minutes, 58 seconds
Save Now, Pay Later: The GoFundMe of Retail Shopping
The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is Save Now Pay Later the next big thing? New Experiments for Google Ads. New free courses for LinkedIn marketing. How are your brand's plans for Galentine's Day coming along?Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/21/2022 • 9 minutes, 32 seconds
How Targeting a Female Audience Could Result in a $5000 Fine
Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. TikTok offers up some helpful insights for planning your next viral video, and integrates Stories into the main Feed.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/20/2022 • 8 minutes, 32 seconds
Why is This CEO is Apologizing To Dogs?
Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A lesson in testing your creative on dogs. An acquisition in the conversion optimization space. It was a record year for Spam, and I don't mean the email kind.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/19/2022 • 9 minutes, 20 seconds
Beware the Phantom Digital Agency
Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. Influencers are already in the metaverse — but who'll control the ethical guidelines of virtual selling? Expert advice on running Facebook ads this quarter. The perils of overstating your business hours on Google.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/18/2022 • 12 minutes, 3 seconds
Weekend Edition: Best Practices for Marketing Budgets
We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process?In this paid partnership series with CMOx, Tod speaks with Casey Stanton about best practices for marketing budgets.MORE INFO: http://becomecmo.comPrivacy & Opt-Out: https://redcircle.com/privacy
1/15/2022 • 22 minutes, 56 seconds
(1)
Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Accelerated Mobile Pages from your web site. A case study on one of TikTok's most successful advertisers.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/15/2022 • 10 minutes, 51 seconds
Instagram is the Only Jewel Left in Meta's Crown
The surprising effect this holiday season's 6 billion out-of-stock messages had on e-commerce revenue. Is Instagram the only refuge from Meta's overpriced ads — and if so for how long? Also: Consumers wish you would tweet more. Details on a new privacy-respecting video ad platform. YouTube analytics get richer. Snapchat's app gets fancier.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/14/2022 • 6 minutes, 34 seconds
Mark Zuckerberg Hates Ovaries.
Meta is blocking ads for women's health... the lawsuit that could change how media buyers interact with Facebook... Finally, Yoast gets keywords tracking... Twitter's present to content marketers... and more.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/13/2022 • 7 minutes, 14 seconds
Step 1: Strap VR Headsets to Cows. Step 2: Profit.
A Facebook labour dispute might be delaying your ad campaigns. Google is trying to catch up on manual actions. Instagram's new feature is great for control freaks — I mean "brand managers." Microsoft rolls out new ad features. And more.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/12/2022 • 8 minutes, 8 seconds
Do Outbound Links Actually Do Anything for Your SEO Any More?
Metaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for all whether outbound links really do anything for SEO any more. TikTok shares new data on the value of influencer marketing campaigns. Will the new Video Tweet Reply feature boost your brand's Twitter engagement?Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsMetaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for all whether outbound links really do anything for SEO any more. TikTok shares new data on the value of influencer marketing campaigns. Will the new Video Tweet Reply feature boost your brand's Twitter engagement?Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/11/2022 • 10 minutes, 26 seconds
The Google Ad Error Message Nobody Wanted to See
A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything about our Facebook ads? Andrew Foxwell weighs in... A Wordpress vulnerability so bad the platform is telling its users to upgrade immediately... Instagram video ads finally can be longer.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Andrew Foxwell's Facebook Ad Courses: https://b.link/facebookcourses Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/8/2022 • 12 minutes, 55 seconds
The Instagram Feature We've All Been Waiting For Is Here (Sort Of)
Facebook is testing a new video feature... Google's small change could mean huge visibility for your products... LinkedIn's live audio: Better late than never... Microsoft launches an SEO-focused Wordpress plugin.Check out today's sponsor: Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/7/2022 • 7 minutes, 29 seconds
A Pandemic of Product Returns?
Is your lack of stock hurting your SEO? What are consumers doing with their holiday gifts now? Why returning them, of course. UGC gets tantalizingly close to taking over TV. As does TikTok. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/5/2022 • 5 minutes, 39 seconds
Do You Like This Podcast 0%, 15%, or 22%?
15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipulative. Twitter Spaces are shrinking. Another new ad platform launches with millions of targetable consumers. And why a beer company is apologizing for a holiday tweet that was anything but family-friendly.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
1/5/2022 • 12 minutes, 20 seconds
Because... Who Wants Fruit? Amirite?!
Super Saturday has come and gone, and the numbers did not look good. TikTok's new livestreaming app hits a legal roadbump. A big bug on a big platform may have affected conversion reporting.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/23/2021 • 11 minutes, 58 seconds
See You Wednesday!
A quick programming note: As we get closer to the holidays, news tends to slow down a bit — today's a good example... not a lot going on, so we're going to pool today's and tomorrow's stories into a single episode tomorrow (that's Wednesday).We'll bring you stories on a TikTok dispute that might affect your live-streaming plans, and some advice on slowing down this trend of using your marketing channels in near-real-time to respond to news events. Plus whatever breaks between now and tomorrow afternoon.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/21/2021 • 30 seconds
Did You Just Hack Your Brand's Own Website for SEO Juice?
The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube's updates are a welcome addition for brand managers on the go.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/21/2021 • 7 minutes, 34 seconds
Weekend Edition: Annual Planning for the Marketing Executive
As we inch closer to Q1 2022, many of us are putting the finishing touches on our annual marketing plan. Whether you're a CMO, VP, or Marketing Director, this document is a critical one for you to help craft.In this paid partnership series with CMOx, Tod speaks with Casey Stanton about all the components of annual planning in a marketing context.MORE INFO: http://becomecmo.comPrivacy & Opt-Out: https://redcircle.com/privacy
12/18/2021 • 31 minutes, 5 seconds
The Facebook + TikTok 'Partnership'. God Help Us All.
TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/18/2021 • 7 minutes, 30 seconds
Will The Internet's Huge Security Hole Hurt Your SEO?
Finally some good news for retailers. How does the Internet's biggest security hole affect your SEO? A huge change to TikTok's For You feed. And who's the next big player in email marketing? Apparently Mark Zuckerberg!Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/17/2021 • 9 minutes, 21 seconds
hello friend i am the bestest seo find you best position #1 rank
Is the buying season already over? A warning about SEO consultants. Why Instagram isn't talking about its latest user numbers. How using emotional language could increase your clickthrough rate. TikTok says it's figured out why your CPAs are higher — and it's all Shopify's fault [premium feed].Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/16/2021 • 15 minutes, 55 seconds
The Days of "Would You Please Review Our Store?" Are Over
Is Google blocking reviews from your in-store customers? Also: Not even a day after Instagram adds it, Pinterest now has Reply With Video... Where's the money going? Online video and social media. And Walmart puts commerce right into its video player.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/15/2021 • 11 minutes, 12 seconds
TikTok's Best Feature for Engagement is Now On Instagram
Facebook executives find the grass isn't greener on the other side... Instagram "borrows" one of TikTok's best features for engagement... Why you have until July to get your web site mobile-friendly... YouTube's automated geotags are good news for local businesses.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/14/2021 • 6 minutes, 58 seconds
Goodbye Alexa. We Hardly Knew You.
Finally, Facebook adds live chat support — but you don't qualify for it. Also: One of the OG SEO tools is being killed off. Why digital ad buyers are more willing to accept poorer results for brand safety. A WordPress bug potentially exposes a million web sites to hackers.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/11/2021 • 10 minutes, 11 seconds
Loosening Up Facebook: Will its Oversight Board Force Policy Changes?
Honesty or illusion: How will YOU present your out-of-stock notices to buyers? Also: What does the latest Facebook Oversight Board ruling mean for content marketers. The most common questions people are asking on Google (that you can answer). Apple's next in line for the metaverse.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/10/2021 • 11 minutes, 13 seconds
Is Your Corporate Social Responsibility Program Actually Hurting Sales? (Spoiler: Maybe, Yeah.)
How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with us. Also: Has Google given up on part of Core Web Metrics? Augmented reality marketing takes a step forward. How do arm muscles affect shopping cart values? Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing your conversion rate. How does changing your name affect your blog posts' Google ranking? What every business can learn from Facebook Marketplace.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/8/2021 • 10 minutes, 49 seconds
It Will Always Be 🤣
If YouTube's copyright takedowns are so unfair, why is nobody disputing them anymore? How the growing trend of in-house agencies is changing the business. The most important PPC trends to know about for next year.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/7/2021 • 10 minutes, 37 seconds
The "Partner Permissions" Change Facebook Isn't Talking About
38 likes. That's the new target — but on which platform? I'll tell you. Also: The magic eight-ball doesn't have a good feeling about support queue times for Google Ads. How to fix a nasty Facebook permissions bug that's preventing some agencies and freelancers from working. And your invitation to our new weekly Zoom hangouts.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! Apply at https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/4/2021 • 14 minutes, 48 seconds
Why Your Product Reviews Ranking Might Change
Meta loosens up a controversial ad policy, Google's new algorithm might affect your product reviews, why discounting during this holiday season may be a sign of poor brand health, a peek into trending creative on Facebook, AND MORE.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! Apply at https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/3/2021 • 8 minutes, 7 seconds
Get Those Release Forms Warmed Up...
YouTube lets marketers peer into some previously secret data... new Twitter rules may keep your company's lawyers busy... are B2B marketers next in line for the creator economy?... Google's ad platform gains some rich competitor insights...Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! Apply at https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/2/2021 • 10 minutes, 24 seconds
Will the Metaverse Give Us All a Fresh Start?
More data is good data, says Facebook. Will the metaverse give us a clean start in consent? The state of vaccinations at agencies. TikTok adds a nice brand-tagging feature. And today's the day we spill the beans on the big change happening to this very podcast tomorrow.Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/adsShowcase your marketing tool for free! Apply at https://todayindigital.com/showcase JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
12/1/2021 • 10 minutes, 17 seconds
Who Killed Black Friday?
The tragic data behind Black Friday. Even Twitter's founder is leaving Twitter! Where art thou mobile-first indexing? Are consumers ready to shop in person? And TikTok takes the next steps in its growing eCommerce venture!• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads ABOUT THIS PODCAST: Produced by engageQ digital — https://engageq.com JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
11/29/2021 • 9 minutes, 7 seconds
Weekend Edition: Get Your Digital Certifications Through Jelly Academy
Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.MORE INFO AND SIGN UP: https://b.link/jellyacademyThis course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing and will be able to immediately implement learned concepts in social media, digital ads, public relations, and content marketing.In this course, trainees will learn:Why every company should have a digital marketing strategyHow to identify the pain points in their own company’s strategyWhy it matters to have a target audience (Ideal Buyer), and how to identify themHow to identify the most effective ways to reach this target audienceHow to set SMART Marketing goals, and quantify results to measure successMORE INFO AND SIGN UP: https://b.link/jellyacademyCOURSE STRUCTURE:Our complete Digital Marketing Training program consists of six sessions:Session 1: Social MediaSession 2: SEOSession 3: Google AdsSession 4: Facebook + Instagram AdsSession 5: Google AnalyticsSession 6: Public RelationsThis was not a paid placement, but we may earn affiliate commissions for registrations.Privacy & Opt-Out: https://redcircle.com/privacy
11/27/2021 • 11 minutes, 14 seconds
Black Friday Special: Social Commerce from the Trenches
A special episode today — I'm speaking with Lauren Petrullo, owner of the Mongoose Media agency. We're diving deep into the growing trends of social commerce and livestreaming.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads ABOUT THIS PODCAST: Produced by engageQ digital — https://engageq.com JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
11/26/2021 • 37 minutes
Why Does Google Want You To Get Bad Reviews?
Are good reviews hurting your Google ranking? Check your accounts Google might have refunded you some money! Even non social media platforms are trying to be like TikTok! And why is Walmart selling cocaine propaganda from a child’s toy?• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
11/25/2021 • 7 minutes, 33 seconds
Will January 25th be the End of WordPress Themes?
Is it the beginning of the end for WordPress themes? The hack that exposed thousands of brand web sites is growing. How is the broken supply chain affecting delivery times? Some welcome news for people who run ads on Google or post YouTube videos. And forget TikTok — the cool kids are on OnlyFans!• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
11/24/2021 • 11 minutes, 9 seconds
Why is Lush Washing Away Its Social Media Sins?
The big brand giving up social media — but this time, for good? Also Snapchat's drive to make marketing augmented continues... B2B marketers now get better tools on LinkedIn... The latest platform to copy TikTok... and Instagram finally makes the change content managers have all wanted.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
Why your Instagram hashtag strategy is probably wrong... Facebook loosens its tie on a very contentious ad policy... What is the ideal length of a blog post for SEO... Another huge platform jumps aboard livestreamed commerce.... And TikTok's big screen moment.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
11/22/2021 • 12 minutes, 56 seconds
Facebook's Change Will Slash Your Organic Reach. (Again.)
Facebook's new test will take even more of a chunk out of your already puny organic reach. The popular web format that's on its way out. The march toward a cashierless future continues. And why Spotify is the North Korea of the podcast world.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
11/19/2021 • 14 minutes, 14 seconds
Facebook's New Brand Safety Controls: Too Little, Too Late?
Will Facebook's tiny new labels boost your holiday sales? We have the first look at Spotify's self-service ads platform. Google adds demand forecasting to your arsenal. TikTok's shot-by-shot recommendation of the perfect short video. And we want to promote your marketing tool — for free!• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy
11/18/2021 • 12 minutes, 32 seconds
Why Does This 20-Second YouTube Video Have 200M Views?
Batten down the hatches — a new Google update is rolling out. Snapchat has some new toys for media buyers. Facebook totally isn't doing anything shady with its new security feature. YouTube community building may get easier. A big Instagram frustration has been fixed.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/17/2021 • 10 minutes, 6 seconds
Want Better Google Ads? Be Good. (And Spend a Lot.)
Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to cover this) the connection between marketing and NFTs.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/16/2021 • 11 minutes, 47 seconds
When the Ad Platform Bids Against You
Why is one of the world's largest brands running ads for other companies — and why are those companies hating it? Also: Facebook rolls out more ways to sell your product, Snapchat get sued for Apple's decision, TikTok's latest numbers may all but force you onto the platform, and the best SEO advice: Go bold or go home.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/15/2021 • 10 minutes, 15 seconds
How to Become a Fractional CMO
What is a Fractional CMO?In this special weekend edition, Tod speaks with Casey Stanton of CMOx on the topic of how you can transition or bolster your career to becoming a fractional CMO.Casey spent almost a decade agency-side, then had stint as a professor of marketing at Tulane University. Today, he runs the premiere fractional CMO education and support company, CMOx. You can learn more at BecomeCMO.com This episode is a paid partnership with CMOx.Privacy & Opt-Out: https://redcircle.com/privacy
11/13/2021 • 27 minutes, 30 seconds
The Disturbingly Low-Effort Path to Millions of Facebook Views
A huge study on clickthrough rates finds consumers are clicking less. Instagram gets ready to pay for your Reels. The most-viewed posts on Facebook are shockingly low-effort. And how to take up more real estate for your brand on Twitter — without paying a penny.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/12/2021 • 12 minutes, 37 seconds
Google Giveth; Facebook Taketh Away. Let Us Pray.
While Google Ads Giveth, Facebook Taketh Away. What is the marketing connection between Boomers and leather skirts? YouTube's solution to disliked videos — take away the dislike button. And agency executives say this has actually been a pretty good year.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/10/2021 • 12 minutes, 4 seconds
The Blame Game: Will Your Brand Be the Supply-Chain "Bad Guy"?
Bing's new feature might be good for shoppers, but is it good for you? Also: Do consumers blame your brand for the supply chain issues? Twitter Fleets live again... Why media buyers should be less patient with underperforming interests... and oh god I never should have installed Farmville.Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/9/2021 • 10 minutes, 46 seconds
Who's Not Jumping From the USS Facebook? You (Probably)
If there's a Facebook exodus, why are marketers staying? Those AI-Generated Blog Posts May Get the Thumbs Up from Google Soon. Snapchat Goes Full Body with its Augmented Reality, Buy-Now-Pay-Later is in the Hot Seat. And Trolls Are Going to Love Twitter's New Feature.Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/8/2021 • 12 minutes, 11 seconds
Surprising Losses Continue Among Popular Platforms
A big platform continues to shed users... Is Wayfair's new digital ad campaign decent or desperate?... What does Gen Z really want from your marketing?... And Facebook Groups are slowly becoming subreddits.Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/5/2021 • 10 minutes, 4 seconds
An Ad-Free Version of Facebook?!
Is it finally here — a version of Facebook without ads? Also: You'll be able to do much more with a tweet soon, YouTube borrows from — well, guess who, Pinterest's suggestions for holiday selling, and a change to Google My Business.Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/4/2021 • 11 minutes, 18 seconds
A Deep Dive Into Google's 'Performance Max' Campaigns
Welcome to the era of the six-week learning phase — we'll break down everything Google had to announce today around its new Performance Max campaigns... Plus: Facebook tries to claw that sweet, sweet first-party data back... A big ads platform gets Tag Manager integration... and it's another episode of Who's Copying Who?• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/2/2021 • 15 minutes, 27 seconds
Scrooge Comes Early for Small Merchants
New ways to manage your Google conversions... Why the supply chain issues are going to hit the smaller players hardest... Pinterest joins the liveshopping trend... How well do you know your customers? Less well than you think... and the case of the blue checkmark that wasn't.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
11/1/2021 • 11 minutes, 58 seconds
Weekend Edition: What's New at Amazon Ads
CORRECTION: In this interview, the guest indicates that Brand Metrics is in a closed beta. In fact, it’s an open beta and available to customers.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING:• Ads as low as $20: https://todayindigital.com/ads JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/30/2021 • 20 minutes, 56 seconds
You're (Probably) Doing Creative-Testing All Wrong
The secret to one DTC brand's huge improvements in their ad campaigns is something you could be doing, but probably aren't. Also: Everyone is having issues getting product in-stock, but that isn't slowing down buyers. Google adds new merchant features. And how to forecast future demand in the PPC auction. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING:• Ads as low as $20: https://todayindigital.com/ads JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/29/2021 • 12 minutes, 52 seconds
It's So Meta
Facebook has a new name. How an old brand is trying to attract younger customers. Can media buyers capitalize on the potential of connected TV? And is there a trust gap between Amazon and the digital marketing industry?• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING:• Ads as low as $20: https://todayindigital.com/ads JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/28/2021 • 9 minutes, 53 seconds
Meet the Influencer Behind the $2B Livestream Sale
In the battle between Instagram and TikTok — has Zuckerberg taken the lead? Also: All that work you did for Core Web Vitals — did it matter? TikTok has some new ways to share content... LinkedIn offers you a side hustle... and how one influencer sold nearly $2B in product in a single day.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING:• Ads as low as $20: https://todayindigital.com/ads JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/27/2021 • 11 minutes, 17 seconds
The Q in Q3 Stands for "Quite Good, Thank You
The numbers are out and all the platforms are doing just fine, thankyouverymuch! Also, the fight for young users on social media. Amazon adds a lot more placements for your ad campaigns. And some good news for people who market mobile apps.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter ADVERTISING:• Ads as low as $20: https://todayindigital.com/ads JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedinDoes your brand need a podcast? We might be able to help. Check out https://engageQ.com/podcasts. Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/26/2021 • 10 minutes, 42 seconds
When 1/4 is Bigger Than 1/3
Who cares if your boss thinks your content is high-quality — what does Google think?! Also: Did YouTube change its algorithm? How to exploit LinkedIn's code for increased reach... a big upgrade for BigCommerce... Apple's tracking restrictions just got worse... and what is math anyway?!• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/25/2021 • 11 minutes, 24 seconds
SPECIAL: Black Friday and Your Google Ads
A special long Weekend Edition for you — a deep-dive conversation with Google Ads consultant Jyll Saskin Gales — https://jyll.caJyll spent six years at Google helping large brands with their Google Ad strategies. These days, she runs a busy consultancy doing comprehensive ad account audits for businesses of all sizes, and does one-on-one or small group Google Ads coaching, in particular for Facebook Ads experts. Her TikTok account is a must-follow — her account is @the_google_pro.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/23/2021 • 55 minutes, 21 seconds
Everybody Hates Tim (Cook)
Facebook tries to make up with marketers... Instagram has good news for those of you interested in influencer marketing... Google's final answer about author ranking... Reddit offers a tonne of trends for the holiday season... and — I can't believe I'm going to say this — we have a Facebook group now.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Facebook: https://www.facebook.com/groups/todayindigital- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/22/2021 • 13 minutes, 2 seconds
TikTok Ain't the Junior Platform Any More
TikTok's ad platform is getting stronger... YouTube's change might increase your video views... Another retailer starts selling its first-party data... New chat features from Facebook your company probably isn't using... and PayPal has its acquisition eyes set on a huge social platform.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/21/2021 • 11 minutes, 39 seconds
Get Your Google Ads Questions Answered Live
Google Search is getting more volatile — what does that mean for your ranking? Pinterest is getting more... well, TikTok'ey... Instagram adds some welcome new metrics... WhatsApp Collections... and advice on how your PPC needs to change this quarter from a Google ads veteran.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/20/2021 • 12 minutes
Nobody Believes You, Tim Cook!
Hey guys, guess how Apple's ad business is doing now that they're keeping all the data for themselves? Also today: What's next for YouTube, Google's scheme to delete all ads from search, a GDPR integration for Microsoft ads, and the real question is why aren't you buying podcast ads?!• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/19/2021 • 9 minutes, 53 seconds
TV and Text Messaging: Back to the OG Platforms
The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why Snapchat and TikTok still trail the pack, and Facebook on how tastemakers are made, and how influence is earned.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/18/2021 • 10 minutes, 39 seconds
Are Bookmarks a Google Search Ranking Factor?
The $43,000 fines may be coming if you're doing influencer marketing wrong... one more brand ditches the mega ad platforms and builds its own... a helpful holiday guide to plan Q4... and why is LinkedIn leaving the world's biggest market? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/15/2021 • 10 minutes, 39 seconds
Twitter is the Next TikTok. Discuss.
The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislation will. And congratulations — your company's web site is now on page 1 of Google. Andrew Foxwell's "Q4 & BFCM Quick Wins Guide for Advertisers" — https://b.link/q4guide• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/14/2021 • 8 minutes, 10 seconds
The Rise of the Scripted Influencer
Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddit tries to bring lurkers out of the dark... and more big moves in the livestreamed e-commerce space.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/13/2021 • 12 minutes, 9 seconds
The Return of the Reverse-Chronological Home Feed
Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questions to ask your next marketing hire.... And more placements a plenty!• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/12/2021 • 14 minutes, 36 seconds
Why Irish Eyes Aren't Smiling
The Facebook bugs continue... Why TikTok wants to compete with Amazon... A change to Google Shopping... and why social platforms may make Irish eyes stop smiling.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/8/2021 • 13 minutes, 15 seconds
Google's Auction Changes Today = More Expensive Ads
• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/7/2021 • 7 minutes, 16 seconds
The Looming Death of the Single-Emoji DM
Put down that gin; the Facebook crash ain't over yet.... Pinterest adds some enticing new formats for product marketers... Snapchat's new contest could give your brand more exposure... and how to scale and optimize your Facebook ad campaigns — in a world without cookies.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/6/2021 • 12 minutes, 9 seconds
The Facebook Aftermath: How Your Ad Campaigns Are Affected
One day later, and marketers are picking up the pieces from the massive Facebook outage. Also: How did Google handle it when Facebook's web site dropped off the face of the Earth? How much will you make next year? The best places to get SEO customers. And Instagram finally kills off its most confusing feature.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/5/2021 • 12 minutes, 49 seconds
The Crash Heard Around the World
It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to entice your web visitors over to your competitors... YouTube moves your buyers off TV... The New Key to Targeting... and Black Friday starts noooowwwwwww!!!!• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
10/4/2021 • 13 minutes, 39 seconds
4,600 Research Studies vs. 1 TikTok'er
There's a reason your brand's Instagram Stories ads are glitching out... New data shows TikTok's strength in brand awareness... Why did Google stop delivering ads this week?... And the shocking result one viral video is having on academia..We're looking for an Associate Producer! Check TodayInDigital.com/job• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/24/2021 • 9 minutes, 25 seconds
You Suck (and 20 Other Reasons Facebook Isn't Showing Your Content)
There are 21 reasons why your Facebook post is not being distributed — we have the list... Are your CPMs up? Blame Tim Cook says one study... TikTok offers some advice on selling products on their app... and a new social media testing tool might help your content get wider reach.We're looking for an Associate Producer! Check TodayInDigital.com/job• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/23/2021 • 13 minutes, 34 seconds
Facebook: "We Can't See 15% of Your Conversions"
15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... How to put your product catalog on television in two clicks... and real story behind the van that went viral over the weekendWe're looking for an Associate Producer! Check TodayInDigital.com/job• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/22/2021 • 15 minutes, 35 seconds
How Long Will Digital Agency Offices Stay Empty?
Do they stay or do they go back? The question agencies are facing now.... Why you might be doing LinkedIn posts all wrong... Which platform has more staying power for consumer trends... and you might want to sit down for this: Facebook will be removing even more data from marketers.We're looking for an Associate Producer! Check TodayInDigital.com/job• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/21/2021 • 11 minutes, 30 seconds
The Secret Recipes of Social Algorithms
YouTube joins the list of platforms leaking their own secret recipes... the myth of Facebook's 50-event Learning Phase... Are Twitter Fleets on their way back?... And Amazon bans hundreds of merchants. We're looking for an Associate Producer! Check TodayInDigital.com/job• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/20/2021 • 14 minutes, 4 seconds
Don't Underestimate a Man With a Plan, and a Beer in One Hand.
Twitter's new monetization features are bombing... IKEA's plans to change how retail is done... The hashtag that TikTok is apologizing for... and how to develop an ad when you only have 90 seconds and one take.We're looking for an Associate Producer! Check TodayInDigital.com/job• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/17/2021 • 13 minutes, 39 seconds
Why You May Need to Start a WhatsApp Account Soon
New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple's next big removal of marketing data.We're looking for an Associate Producer! Check TodayInDigital.com/job• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/16/2021 • 17 minutes, 4 seconds
How DTC Brands Are Handling the Cookiepocalypse
The new normal: How to compete in a world without data... Reddit and Nextdoor do some catching up... How one social platform's algorithm forced a political party to go negative... and has Google backed off its sweeping changes to Title tags?• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/15/2021 • 11 minutes, 11 seconds
Facebook Want to Give Your Business Cash (Fee: 1%)
LinkedIn wants you to drop your company's blog... Instagram's solution to original content: "repurpose things"... How Facebook's quiet debt-collection program can give your business cash... and bye bye eggplant, we've got a biting lip now!• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/14/2021 • 13 minutes, 27 seconds
What's Up Guys, Smash That Like Button on This Podcast!!!!!!!!
The "secret program" celebrities use to bypass Facebook moderation... The new "Smash that Like Button"... How does lead form placement affect your SEO?... and guess who's copying TikTok now?• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/13/2021 • 11 minutes, 4 seconds
[REPOST] Everything Is Made Up, and the Points Don't Matter
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/11/2021 • 13 minutes, 21 seconds
Everything Is Made Up, and the Points Don't Matter
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/10/2021 • 12 minutes, 42 seconds
Facebook's New "Stories" Aren't Stories At All. (Or Original.)
The new AIDA: Facebook-style... Microsoft's new ad placement looks awfully familiar... The Buy-Now-Pay-Later space just got a lot more interesting.... And YouTube's announcement today could be good news for your content marketing team.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/9/2021 • 11 minutes, 35 seconds
Facebook Comments Just Got Dangerous
Hope you're monitoring your Facebook comments because they could land you in court... The final chapter in the case of the re-written title tags... How much does it cost to buy a podcast ad... And Twitter takes on Facebook Groups.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/8/2021 • 9 minutes, 4 seconds
It's All About the Bordens, Baby! 💵
Are you getting gouged by that influencer you hired?... Why are the biggest e-commerce platforms also the slowest?... Nobody is using your Brand Standards document... and what happens when AI goes rogue? Facebook shuts everything down.Closing song: "Canada's Really Big" by The Arrogant Worms. (Used with permission.)• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/7/2021 • 13 minutes, 31 seconds
Go Home, Google. You're Drunk.
Why being promoted to the C-suite may not be your best career move... Reddit adds a new placement, but will the community rise up against it?... How to change the content indexed in a search engine instantly.... And the industry reacts to Google's continued march toward fully automated campaigns.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/3/2021 • 11 minutes
DEEP-DIVE: Google Ads with Jyll Saskin Gales
A special episode: We go deep inside Google Ads with one of North America's leading consultants in the space and learn about the new targeting capabilities, how to improve a campaign that's going off the rails, how to even know if it's going off the rails, and the biggest mistakes you might be making with your PPC.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/2/2021 • 58 minutes, 23 seconds
The Anti-Troll Switch We All Deserve
Flip this switch and the trolls are gone... Instagram bets big on livestreamed e-commerce... An influencer marketplace coming to your third-party tool of choice... and I hate Samsung.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
9/1/2021 • 9 minutes, 42 seconds
'Buy Now Pay Later' Gets a Huge Vote of Confidence
If you're not offering Buy Now Pay Later, now might be the time... big promises for Connected TV... that Google data you're missing, yeah it's gone forever... and TikTok says its users are more focused than those of other platforms.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/31/2021 • 8 minutes, 17 seconds
Computer... Enhance!
We can't rely on blurring people out of ad campaigns any more... TikTok makes it easier to buy ads... The right way to send a copyright takedown notice... And the first study's out of just how often Google is changing Title tags... • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/30/2021 • 8 minutes, 22 seconds
Facebook: The Land of the Make-Believe ROAS
Don't break out the gin just yet — those sales you're seeing are a figment of Facebook's imagination... Snapchat doubles down on augmented reality... Twitter's new monetization feature launches... and when imitation is the best form of marketing.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/27/2021 • 7 minutes, 37 seconds
The GDPR is Dead. Long Live the GDPR.
It's time to level up your Instagram caption game... Walmart brings first-party data to, well, third parties... TikTok's long videos are getting longer... and when photo releases go wrong.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/26/2021 • 11 minutes, 19 seconds
The Case of the Re-Written Title Tags... Solved!
We finally know why Google was re-writing title tags — and the answer is stranger than you think... Also: You'll soon be able to sell directly on TikTok... Spotify's shoehorning of itself into podcasting is not going well... 122 days until Christmas, so you know what that means... and where exactly do your Google My Business posts go anyway?!• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/25/2021 • 12 minutes, 20 seconds
Huge Google Shopping Bug Hitting Merchants Hard
What's causing a 90% drop in Shopping impressions? TikTok readies its Augmented Reality debut... And a surprise decision by Facebook you might actually like!• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/24/2021 • 6 minutes, 58 seconds
The End of the Swipe Up
Instagram swipes left on the swipe-up... What tighter brand integration with influencers looks like in the retail sector... Will agencies ever recover from the staffing crisis?... And the case of the re-written title tags continues!• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/23/2021 • 11 minutes, 16 seconds
Meet "MER": Your Next Favourite Marketing Metric
A clever way to change conversion values automatically... The social platform so popular an entire radio station is now dedicated to it... How to measure your campaigns with less and less data... and the exodus of Facebook senior executives continues.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/20/2021 • 11 minutes, 1 second
The Case of the Rewritten <TITLE> Tags, Part II
You thought competing against Amazon was hard now?... Also: Why Live Audio might be part of your next marketing plan... A surprise redesign of one of the world's biggest web sites... and Facebook's continued panic about TikTok plays out in the most predictable way.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/19/2021 • 10 minutes, 30 seconds
Facebook Link Posts are Dead
Why Facebook's latest report might have you throwing out your social content strategy... PLUS: Pinterest applies its AI to hair, it's time you put chapters in your YouTube videos, and a nice Google update for people who split their time between home and the office.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/18/2021 • 6 minutes, 47 seconds
Is Today's Google Bug Actually a Leaked Feature?
A strange bug on Google could be changing how you're listed... One of the biggest e-commerce platforms plagued by a huge security hole... proof that everything is going to a subscription-model... the magnetic stripe is dead.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: https://todayindigital.com/reddit- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin- TikTok: https://b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/17/2021 • 7 minutes, 50 seconds
How American Politics May Hurt Your Holiday Online Sales
American politics may be to blame for poor online sales... Twitter turns verification back on — oh wait, no cancel that, it's off again... TikTok integrates two helpful platforms into their ads suite, and YouTube's analytics just got a touch better.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See todayindigital.com/ads• Be a guest expert: b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: todayindigital.com/reddit- Slack: todayindigital.com/slack- Discord: todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: todayindigital.com/rateus- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/16/2021 • 9 minutes, 38 seconds
Et tu, Reddit? 😪
Facebook really does not want you knowing how Instagram works... Another TikTok clone on a most unlikely platform... Google introduces a new ad format for us media buyers... and why is one of the most successful e-commerce brands bleeding cash?• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See todayindigital.com/ads• Be a guest expert: b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: todayindigital.com/reddit- Slack: todayindigital.com/slack- Discord: todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: todayindigital.com/rateus- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/13/2021 • 11 minutes, 17 seconds
{meta tag="triple-my-traffic-please" when="now"}
This one bit of code could triple your web traffic... Will Reddit make up your next media buy?... The podcast industry continues to be thrown curves by Apple, and regulators may kill a huge Facebook deal.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See todayindigital.com/ads• Be a guest expert: b.link/pod-expert JOIN OUR COMMUNITY!- Reddit: todayindigital.com/reddit- Slack: todayindigital.com/slack- Discord: todayindigital.com/discord ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: todayindigital.com/rateus- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/12/2021 • 8 minutes, 51 seconds
🚨 Late Arrivals! 🚨
How did the world's first real test of omnichannel marketing go? Not well... Also: New shipping fees added to holiday purchases could hurt your online sales... Building your own branded mobile app is easier (and pricier)... and why is everyone mad at Twitter today?• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/11/2021 • 11 minutes, 57 seconds
"Plz give us our money back. kthxbai."
YouTube comes out swinging... B2B firms plan to buy more ads — in particular, display ads... Twitter will soon let you "de-follow" a troll... and why are people reporting their brand's web pages suddenly dropping in and out of Google's search index?• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/10/2021 • 10 minutes, 24 seconds
The Algorithm Made Me Buy It
The new Agency of Record — is it real? Instagram's finally testing the ad placement so many of us want. LinkedIn offers a better way to close B2B deals. And YouTube's algorithm totally made me buy it.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/9/2021 • 6 minutes, 45 seconds
Want 60% More Conversions? Check Your Thumb.
The dramatic effect one simple change to your web site menu can have on your sales... turns out Core Web Vitals is more important than Google let on... The new scam that's getting Instagram accounts shut down... and why some service businesses are being booted off Maps.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/6/2021 • 15 minutes, 8 seconds
45% of iOS 14.5 Users Have Consented to Ad Tracking (!)
TikTok confirms its test of the Stories ad placement — but with a twist... A clever brand activation has people crying chicken... it's time to update your brand's Wordpress site... and how to market a podcast when your show's host is dead.Enjoying the show? PLEASE TWEET ABOUT US: b.link/pod-tweet• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Tweet about us: b.link/pod-tweet- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/5/2021 • 9 minutes, 14 seconds
Surprises from the 'Reels' Content Algorithm Breakdown
Can you buy your disabled Facebook account back?... TikTok's new addition is less about content and more about ad placement options... What do B2B buyers really want? And the exodus of Facebook executives continues.Enjoying the show? PLEASE TWEET ABOUT US: b.link/pod-tweet• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Tweet about us: b.link/pod-tweet- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/4/2021 • 11 minutes, 24 seconds
Listen to This Podcast in Four Equal Installments
How to buy your way to the guaranteed top of the search results... Instagram's loss is Reddit's gain... LinkedIn buys its way deeper into the Creator Economy... and we're no strangers to love... you know the rules and so do I.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
8/3/2021 • 9 minutes, 38 seconds
Why Did Pinterest Lose Millions of Users?
Why did Pinterest lose millions of users last quarter? Here's a hint: They might not be the only ones to be in that predicament. Also: TikTok wants to send your marketing campaigns to the past... data nerds will love Snapchat's new tool... and the peculiar connection between bad tech predictions and the podcast ad business.• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: b.link/listenerzoom GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/30/2021 • 8 minutes, 23 seconds
Facebook Ad Prices Are Getting More Expensive. A Lot More.
Will this new proposal keep your email campaigns safe? Google has some nifty new ad tools for you visual thinkers... How to hack Snapchat's newest recommendation engine... and yes, Facebook ads are getting way more expensive.• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: b.link/listenerzoom GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/29/2021 • 8 minutes, 27 seconds
The Case of the Disappearing Facebook Audiences
TikTok rolls out new tools for livestreamed e-commerce... Twitter starts testing a Product Shelf... How to claim your business in Apple Maps... and you're not going to believe how much money Google is making from its ads business now.• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: b.link/listenerzoom GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/28/2021 • 7 minutes, 40 seconds
The Targeting Options Nobody Wanted to See
Bad news for marketers targeting young people... Google is passing the fees onto you... Instagram shocks everybody by copying more TikTok features... We may know why podcast listenership took a hit last month... and does today's announcement mean NFTs are real now?• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: b.link/listenerzoom GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/27/2021 • 12 minutes, 51 seconds
﹤rel=best_podcast_ever>
How this weekend's Google change could get you tossed out of the search listings... Facebook clarifies the time period used for modeled conversions... New tools for connected-TV ads... and Goodbye Target ROAS — we hardly knew you.• Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: b.link/listenerzoom GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/26/2021 • 8 minutes, 49 seconds
Learn Why You Are Receiving This Podcast
A nice update to Google may help your competitive SEO research... Instagram doubles its data... YouTube starts testing what may be its future... TikTok's making it easier for you to sponsor influencers... and how much does each click on Google cost now? The answer from a Google Ads pro.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: b.link/listenerzoom GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/23/2021 • 12 minutes, 44 seconds
SPECIAL: Secrets from a Facebook Ad Support Rep
As you may know, I'm on a mini- family holiday this week, so in lieu of a regular episode, we're playing this. A couple of months ago, I interviewed a real Facebook ad support rep. One of the people you are on the other end of a chat window with when things go south.This was not a Facebook-sanctioned interview, so we agreed to keep this person's identity confidential — we did, however, independently confirm that he is who he says he is, and does what he says he does.I thought it was an eye-opening look behind the magic curtain there, and I hope you enjoy it too.The next episode of this podcast will be Friday, when we do an extended episode that will cover all the digital marketing news of this week.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:As low as $20. Info at b.link/pod-ads JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/21/2021 • 38 minutes, 1 second
Your Favourite New Metric: The Rage Click
Twitter's change today isn't going over well... how does being on a shared server affect your brand's SEO?... The digital campaign Toyota's doing, now that they're backing away from the Olympics... and introducing the metric I think we can all get behind: The Rage Click.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:As low as $20. Info at b.link/pod-ads JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/20/2021 • 10 minutes, 22 seconds
Amazon's Solution to Fake Reviews: Shoot the Messenger.
Amazon strong-arms Apple to take down an app helping in the fight against fake reviews.... TikTok says its format drives more emotional response — and that translates to sales... Vimeo drops its video marketing toolset into an unlikely place... and YouTube's changes seem a tiny bit defensive.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:As low as $20. Info at b.link/pod-ads JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/19/2021 • 6 minutes, 56 seconds
Weekend Edition: Social Snowball
Social Snowball is a platform that converts all of your customers into motivated affiliates. But it's not just "another" affiliate platform. When a new customer purchases from your Shopify store, they are automatically created an affiliate account and given materials to promote their custom discount code right from the thank you page.Your newly turned affiliate will receive an email to log into their account and collect their funds immediately after they get their first referral purchase.The customers referred from your affiliates also become affiliates and share their codes, creating a rapidly expanding network of micro influencers all over the world working hard to bring you new customers!This episode is a paid partnership with SocialSnowball.io.--- Want to reach thousands of digital marketing decision-makers with your own Weekend Edition? See the options at http://todayindigital.com/ads--- • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/17/2021 • 15 minutes, 58 seconds
The Facebookization of Reddit Has Begun
A critical security hole is affecting millions of Wordpress sites... TikTok beefs up its influencer marketing tools.... Reddit's new algorithm is suspiciously Facebook-like... and what's that?! YouTube's adding what to your videos?• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/16/2021 • 8 minutes, 49 seconds
Facebook: "We're Totally Not Doing Brain Implants. No, Really."
A big change to Facebook ad campaigns — this time, one you'll like! Also: Twitter's surprise announcement. How Instagram Reels ads perform. TikTok hits a huge milestone. And Google's got marketing data for you — for free.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/15/2021 • 12 minutes, 56 seconds
Our Slice of Pie is Shrinking
Less money, mo' problems... Facebook's "Hey Us Too!" billion-dollar pledge... The new and very compelling video ads coming... and a simple Twitter update may have brand safety managers breathing easier today...• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/14/2021 • 9 minutes, 1 second
Long Live The Bend And Snap
It's official — YouTube has come out swinging for TikTok... The in-mall activation with a social platform that might bring people back to shopping centres... Oh my god you guys: a welcome Google upgrade for non-Google users... and This is Harvard not a stripper bar.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/13/2021 • 6 minutes, 54 seconds
TikTok Takes Television
One more place you can be certified — and this one might be worth the effort... Reddit looks for ad dollars down under... How much can you make by switching your career to work in SEO... and TikTok is destined for the big screen. Well, bigger screens.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: https://b.link/tidm-zoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/12/2021 • 6 minutes, 52 seconds
The Strange New World of "Phygital" Ad Campaigns
Your next ad campaign might be "phygital"... a shift in how podcasts are consumed... Instagram's new tools might keep your brand safe from brigading attacks... and Twitter Spaces just got a big new client.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/9/2021 • 10 minutes, 54 seconds
The Audio Ads That Listen To You
The surprising number of people who have opted in to iOS app tracking... A clever integration between e-commerce and credit cards... Why TikTok's entry into HR is actually brilliant... Facebook loses a senior executive — oh, and part of their policy documents... and Twitter's new brand awareness feature is pissing off a lot of consumers.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/8/2021 • 14 minutes, 56 seconds
How Do Augmented Reality Campaigns Affect Your CRO?
Does including Augmented Reality increase your conversion rate? Microsoft's newest ad format has a terrible name but gorgeous look... Why are leading fashion brands deleting their social media accounts.... Can brands play in the Cameo space? And Trump sues every major social media platform for something something free speech.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/7/2021 • 10 minutes, 17 seconds
Really, Though... Are Reciprocal Links Bad for Your SEO?
How will the latest European law affect your influencer campaigns? Twitter's new idea might cause you to close some of your brand's Twitter accounts... some welcome changes to Microsoft's ads platform... Are reciprocal links the enemy of SEO?... And the new social platform that took 20 minutes to hack.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/6/2021 • 13 minutes, 14 seconds
You Can Now Rent TikTok's Insanely Good Algorithm
You can now rent TikTok's insanely good algorithm... Pinterest bans an entire category of ad campaigns... Snapchat's music library just got a big boost.... The fanciest Brand Lift Studies yet... and when a digital app moves into the real-world.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
7/5/2021 • 6 minutes, 31 seconds
Are Exclusion Lists Our Only Hope Now?
How do you target people without cookies? By excluding them from targeting.... Also: The newest ad placement that users aren't going to like... Clubhouse accidentally leaks a feature... private LinkedIn user data is out in the wild — again... and today's episode of What's Facebook Copying Now?Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/30/2021 • 10 minutes, 50 seconds
Creating a TikTok UGC Ad... Without Creative
Facebook is off the anti-trust hook — but Instagram isn't... Spotify opens podcast ads up more widely... PayPal will charge you more to collect payments from customers.... And the mobile app that tricked ad agency people into giving up their Facebook credentials.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/29/2021 • 10 minutes, 28 seconds
Hope You Weren't Counting On That Campaign Data...
Just when you thought you were getting used to missing data from your paid campaigns... Also: Google retires a popular ad format... A browser plugin says it can keep your brand voice on track... Facebook's latest entry in Daddy Knows Best... and why is Domino's bringing back the campaign that cost them $78 million in punitive damages?Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/28/2021 • 8 minutes, 47 seconds
Instagram Has Completely Lost Its Mind
Twitter adds a new campaign objective.... Amazon adds some new podcast tech.... Instagram adds a function they have elsewhere but not all functionality, only some parts, and only for some formats, not including the pieces that are in that third place, because Facebook is a totally coordinated and professionally operated company.... And an entire country is now investigating fake reviews.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/25/2021 • 6 minutes, 59 seconds
Third-Party Cookies: "We're Not Dead Yet!"
The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I read this right?! Facebook CPMs are down?Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/24/2021 • 6 minutes, 10 seconds
"Is This Still Available?"
Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identifies five new consumer personas for the post-pandemic generation... and YouTube makes it easier to create video ads.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/23/2021 • 12 minutes, 32 seconds
DEEP DIVE: How YouTube Ranks Your Videos
Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/22/2021 • 13 minutes, 23 seconds
Why Google Sometimes Ranks Plagiarized Content Higher
Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify gives you more control over your store, as long as you don't mess it up, and creating Google Ads for clients and colleagues should get a lot simpler soon.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/21/2021 • 9 minutes, 48 seconds
Integration Test Podcast Feed #1
A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why Google search results are different on desktop and mobile... And it's been a bad week for someone at HBO.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/18/2021 • 9 minutes, 38 seconds
Manual Placements: [__] Instagram Reels
That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out podcasting on its platform, YouTube pulls up its Shorts, your CEO ain't impressed with your latest report, and Amazon says one thing, but does another.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/17/2021 • 10 minutes, 34 seconds
Your New Reality: VIRTUAL Ads
We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And Amazon is running out of people.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/16/2021 • 11 minutes, 55 seconds
And You Thought You Hated "Modeled Conversions" Now...
Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... And Facebook tried out its new Clubhouse clone today. How'd it go? Not well.Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/15/2021 • 13 minutes, 35 seconds
Was This Popular SEO Tool a Scam All Along?
The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another jurisdiction to Privacy Laws Wikipedia page... how Volvo is letting people test-drive their cars without their cars... and will Facebook's new cropping tool be racist?• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/14/2021 • 11 minutes, 58 seconds
Weekend Edition: Agorapulse Deep Dive
Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and reporting toolsets.Agorapulse: https://agorapulse.comPricing: https://www.agorapulse.com/pricing/Disclosure: Agorapulse did not pay for inclusion in this episode. We did this as a thank you to their team spending a lot of time helping us evaluate their product for our agency's use.Privacy & Opt-Out: https://redcircle.com/privacy
6/12/2021 • 25 minutes, 27 seconds
Inside Facebook's New (and Actually Useful) AI Tool
I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature to its platform: Guessing. And finally some clarity on the Google Partner program.• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/11/2021 • 8 minutes
A String of Zeros
Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on social media.• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/10/2021 • 11 minutes, 26 seconds
"The Truth Is Most of Your Followers Won’t See What You Share..."
A deep dive into the Instagram algorithms... More shakeups at Facebook could mean more instability for its ads platform... WooCommerce users can now push their products directly to Google's Shopping platform... It's time to start planning for your holiday campaigns... and the U.S. war against TikTok is apparently over.• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/9/2021 • 11 minutes, 25 seconds
Why Livestreaming Must Be In Your Marketing Plan Today
Instagram adds affiliate marketing... Wordpress's next version may help your SEO... The world is going live — are your marketing campaigns ready? And details on our first ever Twitter space!• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/8/2021 • 12 minutes
We Should Have Seen It Coming.
Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled shopping lists.... The clever but unlikely digital marketing partnership between a food condiment and a mobile app ... and a big warning: Do not activate Facebook's New Page Experience if you have any plans to go back to the old page design.• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/7/2021 • 12 minutes, 8 seconds
Meet The Google Reviews That Won't Die
The Google reviews that won't die... some great news for brands who use Instagram influencers... How HBO got the consent of thousands of people to text them ads every day... Why does TikTok want to store your faceprint now?... And what's next for one the biggest SEO tools now that it just got bought out?• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/4/2021 • 10 minutes, 22 seconds
Your Marketing Job is Safer Than It's Ever Been
You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome improvements to brand accounts... How TikTok users got around an ad ban... and your prayers have been answered with Facebook's newest post type.• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/3/2021 • 12 minutes, 6 seconds
INSTAGRAM DMs ARE FINALLY IN THE API! 🎉🍾
Perhaps the biggest single item on the wishlists of people who manage social media accounts has arrived. Also: Instagram makes a big change to its Stories algorithm, Google rolls out a major search update, Twitter tests Fleets ads, and the voice recognition tool you should not use.• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/2/2021 • 13 minutes, 46 seconds
H0w You're Site M1ght Get Dropppd from Go0gle
That typo on your web site might get you dropped by Google... Microsoft pumps out a whack of changes to its ads platform... How the pandemic has affected closing B2B deals... and Stripe's new one-click payment links.• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree• READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
6/1/2021 • 9 minutes, 51 seconds
Is Google's "Honeymoon Period" Real?
How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't dead — yet.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/31/2021 • 9 minutes, 22 seconds
Google: AR + Commerce + Healthcare = Profit?
Microsoft has the edge on web shopping... Twitter's about to roll out its monthly subscription plan... Some social platform updates... and Instagram Reels go to desktop.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/28/2021 • 6 minutes, 35 seconds
Microsoft Wants You To Run Google Ads
Microsoft wants you to run Google ads.... Shocking new data shows just how influential TikTok videos can be in purchase decisions.... Meet the digital marketer who broke Reddit this week... and it was a big day at Google — all the changes on this, their annual marketing day.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/27/2021 • 11 minutes, 55 seconds
0.5%
They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product drops trend, you do not need to pull AMP from your site, and the new voice everyone on TikTok is talking about. BE.LIVE $60 unlimited lifetime deal: http://b.link/livedealGet the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/26/2021 • 14 minutes, 14 seconds
Does Google Hate This Headline?
Brands keep getting woke, but consumers aren't buying it. LinkedIn adds two new ad types B2B marketers will love. Why Augmented Reality is the future of ecommerce. The opaque box that is Core Web Vitals. And the U.S. state that has banned banning. BE.LIVE $60 unlimited lifetime deal: http://b.link/livedealGet the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/25/2021 • 12 minutes, 38 seconds
How Facebook's Ad Review Process Actually Works
The clever way TikTok is helping marketers stay brand-safe... Is Google giving up on AMP?... Snapchat finally rolls out Brand Profiles... Is Twitter's new Spaces feature another nail in Clubhouse's coffin?... and the deal of the century for marketers who livestream. BE.LIVE $60 unlimited lifetime deal: http://b.link/livedealGet the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/21/2021 • 11 minutes, 10 seconds
The Ad Campaign You Can't Tell Your Mom About
The big change to Google Maps that might affect local businesses... Meet the new Snapchat mini-stores.... Apple adds an unlikely affiliate program... Why your next mobile ad campaign will be on Desktop... and the ad campaign you can't tell your mother about. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/20/2021 • 11 minutes, 1 second
1-800-DARK-PATTERN
Google strengthens its e-commerce offerings, how to sell products from a screenshot, the new tip line for dark patterns, the future of Google Search, and Starbucks wants to monetize your dog's TikTok videos. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/19/2021 • 8 minutes, 27 seconds
Facebook Bets Big on Ecomm-Integrated Live Shows
It's finally here — Facebook group comment moderation via third-party tools. But there's a catch. Actually, there's several. Also: Pinterest drops Story Pins for, well, let's face it, a TikTok format... YouTube is planning some solid enhancement for brands that publish videos... the transformation of a brand's product-focus marketing to content.... And most SEO pros are ready for Core Web Vitals. Are you? Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/18/2021 • 11 minutes, 10 seconds
Will the Rise of the CCO Kill the Digital Agency?
The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platform... Will in-person shopping ever come back? And is Clubhouse collapsing? Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/17/2021 • 9 minutes, 47 seconds
Weekend Surprise: The Start of Podcasting
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5/15/2021 • 5 minutes, 26 seconds
Instagram Has No Idea What Digital Marketers Want. Discuss.
Big moves in the single technology pretty much everyone is counting on for the future of product marketing.... The latest platform to jump on board the livestreaming trend could be a gamechanger... and — I know this'll shock you, but Instagram is busy working on a feature nobody will use. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/14/2021 • 9 minutes, 40 seconds
Are Marketing Pop-Ups Hurting Your SEO? (Spoiler: Probably)
That pop-up on your web site is probably hurting your SEO... Google has yet another solution to the cookie-pocalypse... Reddit bets big on brands... The marketing livestream we can file under "At least they tried,"... and did you feel that? Was that another Google update? Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/13/2021 • 10 minutes, 5 seconds
"Hey! Lesbian!"
Is the next B2B platform going to be TikTok? The brilliant Facebook ad campaign that Facebook is NOT happy about... YouTube fills a long-standing gap in its analytics... and another industry lands on Google's naughty list. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/12/2021 • 9 minutes, 12 seconds
Why "Best Time to Post" Studies Are Nonsense You Should Ignore
Another Best Time to Post study to ignore... Finally, call-tracking data in Google... Sirius creates a powerhouse audio ad business, Instagram's small but important tweak to bios, and the worst-kept secret in the search engine industry. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/11/2021 • 7 minutes, 4 seconds
Why Google Search Doesn't Like Large "Hero" Images
Why is that beautiful theme you just installed on your web site hurting your Google ranking? We now know how many people are staying opted-out from ad tracking on Apple device... And a simple way to make sure your web site is accessible. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/10/2021 • 6 minutes, 34 seconds
They Grow Up So Fast These Days 👶🏻
TikTok wants you to know it's not just for kids now... Twitch's answer to that: "Oh yeah, us too!"... Twitter adds another monetization feature... an outstanding course on Facebook ad optimization is out.... And I knew the day would come at some point — today, a story about Carole Baskin.Andrew Foxwell's course on Facebook ad optimization: https://b.link/facebookcoursesGet the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletterADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeoverJOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perksENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemailFOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktokToday in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/7/2021 • 8 minutes, 3 seconds
Tiny Icon, Big Moves
Is that new Wordpress plugin causing you to drop in Google's listings? YouTube is betting big on Shorts. Twitter has new options for media buyers. Snapchat wants to get more AR in the hands of digital marketers. And a small upgrade for your store's Google My Business profile might bring in more foot traffic.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletterADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeoverJOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perksENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemailFOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktokToday in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/6/2021 • 8 minutes, 26 seconds
Facebook... Start Your Photocopiers!
Twitter's new podcast might shed some light on its inner workings... TikTok bolsters its geo-targeting... YouTube's got an interesting second-screen ad product... and the decision's in: Is Trump coming back to Facebook?Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterAdvertising: Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Rate and review us!Follow Tod: Twitter • LinkedIn • TikTokPodcast PerksLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/5/2021 • 9 minutes, 16 seconds
The Video Platform Culture Wars
Microsoft says it has a soul and wants to teach you how to have one too... which platforms are most digital marketers confident they can measure ROI?... Twitter plans to strip ads from sites you visit... and Facebook has no idea what irony means.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/4/2021 • 8 minutes, 12 seconds
That's All Very Nice, Jack. Now Where's Our Edit Button?
Twitter pushes Spaces out to almost everyone... the race to provide first-party data solutions is on... Google has good news for PPC advertisers... and Wordpress saves the Internet.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
5/3/2021 • 5 minutes, 14 seconds
Amazon Court Ruling Could Affect Your Online Store
Twitter's numbers are looking good. Amazon's accountant's are also happy. Its lawyer, on the other hand, are not. YouTube is accused of playing dirty in negotiations. And TikTok plucks a new CEO out of their Chinese headquarters.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/30/2021 • 8 minutes, 8 seconds
Which Facebook Ad Drove Sales? You May Never Know.
Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign should touch on. WhatsApp finally gets its own ads functionality. And an API change from Google could claw back some missing iOS data.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/29/2021 • 9 minutes, 14 seconds
The New and Improved Verizon Super-Target-O-Matic 2000
YouTube says video views of its TikTok clone are way up — so why are those results disingenuous? Also, Google's ad sales make a strong recovery, what form of videos are businesses using the least? Why, the most effective form, of course. TikTok wants your Lead Gen campaigns. And Verizon introduces its solution to a world without third-party data.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailEnding song: "Ed Balls: The Song" by the Gregory Brothers.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/28/2021 • 10 minutes, 28 seconds
Is This the Real ROAS? Is This Just Fantasy?
Facebook ROAS is up today — in some cases, way up. But as Queen said: "Is this the real life? Is this just fantasy?" Also: American regulators are coming after the social algorithms... Amazon reverses a long-standing policy that affected third-party sellers... The newest audio ad format is really long... and Nerf bats it out of the park with their TikTok promotion.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/27/2021 • 9 minutes, 23 seconds
Ask a Real Facebook Ad Rep Anything You Want
On the eve of Apple's tracking changes, TikTok is creating an entirely new ad campaign format just for iOS users... Some advice on how to increase how many people opt-in to be tracked... Snapchat's numbers are shockingly good... and your chance to ask a real Facebook ad rep anything you want.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterSPECIAL OFFER: Seven days free: https://todayindigital.substack.com/subscribe?coupon=c1232accPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/23/2021 • 6 minutes, 55 seconds
A Potentially Huge Change to the Facebook Algorithm
What Facebook's algorithm update means for your organic content... Amazon moves into another bricks-and-mortar category... Why has influencer marketing jumped to the top spot in digital ad spend.... The U.S. government investigates shady online marketing practices.... And Twitter's change to profiles could mean more sales for you.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterSPECIAL OFFER: Seven days free: https://todayindigital.substack.com/subscribe?coupon=c1232accPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/22/2021 • 10 minutes, 55 seconds
T minus Six Days. (Tick... Tick... Tick...)
Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. Microsoft fires a huge shot across the bow of Facebook Ads. And the love affair between Pinterest and Shopify keeps smouldering.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterSPECIAL OFFER: Seven days free: https://todayindigital.substack.com/subscribe?coupon=c1232accPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/21/2021 • 11 minutes, 12 seconds
YouTube's "Greenlight" Sponsorships May Be a Game-Changer
YouTube's newest sponsorship option could be a game-changer... how has COVID affected email marketing... Google clamps down on another industry.... Apple will soon charge money for some podcasts.... And inside a popular TikTok influencer campaign.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/20/2021 • 7 minutes, 40 seconds
Google’s "[Exact Match]" = Kinda Generally Similar (You Know, More or Less)
Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is delayed... Podcasts come to the world's largest social network.... And when is an Exact Match not "exact"? When it's a Google ad campaign.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/19/2021 • 13 minutes, 29 seconds
Facebook To Remove Audience Insights. Please. Stop.
Facebook Giveth, and Facebook Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off people in their early 20s, and Google adds more brand safety tools.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/16/2021 • 7 minutes, 48 seconds
Facebook Sure Has a Weird Way of “Helping” Small Businesses
The study that will tell us if machine-learning was a mistake all along… Facebook’s idea of helping your business is to send people to your competitors… What is behind the mass exodus of Shopify’s most senior executives… Has Triller given up being the TikTok killer…. And Google introduces new technology to its consent mode — the time-honoured technique of guessing.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/15/2021 • 10 minutes, 2 seconds
LEAKED: TikTok’s Plans for E-Commerce
A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/14/2021 • 9 minutes, 56 seconds
The New Marketing Formula: Bacon + Clubhouse + ASMR
Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, a clever marketing campaign on Clubhouse merges three trends, and how subscription fatigue may end up helping digital media buyers.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/13/2021 • 9 minutes, 42 seconds
Google Needs a Better Undo Button
The biggest threat to digital agencies may be their clients… Why a privacy-focused browser is now waiting for Google’s permission… Buffer adds Facebook engagement… And an update to Core Web Vitals is good news for some web sites.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/12/2021 • 7 minutes, 19 seconds
The IDFA Apocalypse May Not Be As Bad As We Thought
Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook is blaming for the system-wide crash yesterday afternoon.“Tubberware” clip from “Full Blown Artistic - Sal & Chris Present: Hey Babe! - EP 10”Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/9/2021 • 6 minutes, 22 seconds
Social Platform Spending is Going Up — Way Up
If you sell any products on your website, today’s Google update was a big one… Twitter makes things simpler for media buyers… Snapchat dives even deeper into augmented reality e-commerce… and now we know: Facebook has no sense of humour. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/8/2021 • 9 minutes, 21 seconds
Beer Company + Twitter API = Awesome
Amazon’s ad business is much bigger than you ever thought… Why Google will keep reviews up even if an employee writes it… Reddit launches a resource site for digital marketers… Facebook’s clone of Clubhouse is now in the wild… and the top gifts B2B companies sent their clients.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/7/2021 • 9 minutes, 44 seconds
Why Are So Many Businesses Moving to Independence, USA?!
Microsoft wants your Google ads — and just made it easier to switch… How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands… Pinterest makes its first expansion into Latin America… and why are so many businesses moving to a small town in Kansas?How’s this episode’s audio quality? Tell me at https://b.link/audioqualityGet the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/6/2021 • 7 minutes, 39 seconds
What’s Working Now in Facebook Ads
A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for marketers who prefer working on desktop, has Spotify overtaken Apple in the podcast war? And YouTube says it’s okay to swear now.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/5/2021 • 10 minutes, 32 seconds
Facebook Is Deleting Its Analytics Tool [Not a Joke]
Facebook says it will close its Analytics tool, and nobody’s sure why…. Getty Images buys the popular free image site Unsplash… Digital ad sales will reach a new record milestone this year…. And, I’m sorry, Google — WHY are you sending people to our competitors again?Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/1/2021 • 6 minutes, 37 seconds
Llama Drama
The Lands End clothing brand has banned alpaca fleece... is Alberta Canada the next hotspot for raising llamas?... a rare black alpaca born in Scotland is what everyone’s talking about there… and reunited! The travelling llama has finally found its home again.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
4/1/2021 • 4 minutes, 17 seconds
Great News for People Who Manage Facebook Pages
Social media managers will love Facebook’s new change to commenting… Twitter beefs up its ads platform… YouTube rolls back a popular video discovery tool… Add one more platform to the pile of Clubhouse clones… and why the REAL comedy around April Fools Day happens on April 2nd.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/31/2021 • 11 minutes, 31 seconds
I, For One, Welcome Our New Clubhouse Overlords
Instagram expands IGTV ads, how much senior marketers plan to change their media spend this year, Facebook’s program for laid-off ad agency people is in more countries now, and the clever Earth Day campaign you wish you’d have thought of first!Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/30/2021 • 7 minutes, 26 seconds
It's a Hat. It is Literally a Hat.
Why is Google sending your leads to other companies? Twitter is close to launching a big change in how you post a tweet.... Reddit opens a sales office in Canada.... YouTube is totally not copying TikTok, guys… and TikTok copies YouTube?!Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterPodcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin the Community: Slack or DiscordEnjoying the show? Please rate and review us!Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Get this as a daily email newsletterLeave a VoicemailToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/29/2021 • 9 minutes, 33 seconds
We Are All Truman Now.
A new study says use Carousels if you want to boost your Instagram stats… there’s a new tax on digital advertising… almost nobody is going back to the office after this work-from-home year… is Clubhouse already played out… and why Rating and Reviewing actually does nothing for podcasts.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/26/2021 • 8 minutes, 49 seconds
From TikTok to Tictuk.
Pizza Hut buys Tictuk (not TikTok), a new study says Google is keeping 2/3rds of searches for itself, Snapchat is creating a Duets feature, the Wix platform adds an incredible new integration, and why most consumers think you should be more active in social issues.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/25/2021 • 9 minutes, 18 seconds
Facebook’s Outage Today Reached Far and Wide
Facebook’s entire platform crashes, and your ad campaigns may have been affected. The Watch Party is going away. YouTube has a new feature for digital marketers who obsess over community size. And — in case this short podcast isn’t short enough — how you can now get a daily 60-second summary of each of these shows.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/19/2021 • 5 minutes, 9 seconds
Everything’s Turning TikTok
Spotlight, Reels, Shorts — they’re all coming for TikTok. Twitter’s betting its UI on Spaces. Facebook finally gets serious about security. And here come the deepfake marketing campaigns! Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/18/2021 • 12 minutes, 21 seconds
Facebook’s New Thing Might Do Something to Help With…. Uh… Things.
Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fails to announce a new advertising option… and how a 40-second TikTok video paid for an entire studio set. In fact, MY 40-second TikTok video.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterTODAY’S LINKS:Engagement StudyGoogle Answers Advertisers’ Burning Questions About FLoCHow to avoid 'clout-chasing' accusations in influencer marketingMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/17/2021 • 8 minutes, 18 seconds
You Probably Don’t Know Your LTV Metric. (But Should.)
Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your brand’s customer lifetime value. And how to get basically Canva’s enterprise plan without paying a monthly fee.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/16/2021 • 7 minutes, 53 seconds
The Secret Word is: "Memphis."
Meet the new dynamic ad — one with static assets… some welcome updates to YouTube’s analytics… Your Facebook’s pixel might be broken today… and the funniest apology that Twitter has ever had to put out.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/15/2021 • 6 minutes, 56 seconds
Facebook Has No Idea What “Improved” Means Any More
Facebook says it’s improved reporting (by crippling it)… Core Web Vitals might give you a Google ranking boost after all… People might soon be littering your company profile with photos…. And we’re looking for a guest host!We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/hostGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/12/2021 • 5 minutes, 34 seconds
A Porn Star and a Nun Walk Into a Business Show
Twitter borrows a page from Facebook… Reddit doesn’t want to be at the kids’ table any more… Google’s courses could get you a degree in a half-year, and the most unique business show on the Internet.We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/hostGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/11/2021 • 12 minutes, 58 seconds
[Insert Peacock Joke Here: _______________]
A big change to a mobile app may bring bad news to podcasters, it’s Round Two for Walmart’s live-shopping TikTok show, Wordpress’s new upgrade could help your Google ranking, and the clever new ad format for streaming video.We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/hostGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/10/2021 • 10 minutes, 48 seconds
Your Ad Was Denied. Reason: [A HAT]
Meet the unbranded longform ad that could be taking over podcasts soon… It’s not a Twitter edit button, but it’s close… The new Wordpress update will keep you on Google’s good side… and Facebook has some bad news for brands in the social issue space.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/5/2021 • 11 minutes, 18 seconds
No, America, Doctors Do Not Review Google’s Content.
A new search engine may soon be vying for your media budget… Ikea’s clever use of Instagram Stories… Snapchat Goes After Local Advertisers… and the Google Ads feature we all wanted is here.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/4/2021 • 7 minutes, 9 seconds
The Two Words Consumers Want You To Say
Facebook lifts a controversial advertising ban… big moves in the digital television ad space… TikTok is going to television… Pinterest’s new placement is equal parts encompassing and expensive… and Twitter may be removing some content from your web site.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/3/2021 • 11 minutes, 8 seconds
Why Is Bob Ross (Who Is Dead) Pitching a Soft Drink?
Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American drug stores using COVID to grow their marketing databases… and why Amazon quietly changed its mobile app’s icon yesterday.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/2/2021 • 7 minutes, 44 seconds
The Argument Against Being ‘Woke’ in Your Marketing
Twitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can now schedule your TikTok content… and cleaning your content marketing of cultural appropriation.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
3/1/2021 • 6 minutes, 38 seconds
How I Added 50% TikTok Following Overnight (No, Really.)
A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by TikTok following by 50% literally overnight. The method is shockingly simple.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/26/2021 • 6 minutes, 2 seconds
The Facebook Ad Denial Bots are Here to Stay
Don’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a new ads platform… and Snapchat’s recent audience numbers are mind-boggling.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/25/2021 • 10 minutes
Long Titles Are Good For SEO, But Are They Good for Podcast Episodes Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Podcast App)?
Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s partner program. And some welcome upgrades for merchants who use Square.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/24/2021 • 8 minutes, 6 seconds
So We’re Hacking PDF Contracts Now? Cool, Cool.
Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook Shops rolls out in two more countries… And how to get Lead Gen Forms on LinkedIn without paying for an ad campaign. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Reach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/23/2021 • 8 minutes, 28 seconds
UGC is Cheap and Fast. Why Isn’t Everyone Doing It?
A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports… If User-Generated Content is so cheap and easy to get, why aren’t all brands doing it? And how to use a free tool from Google to increase your web site speed.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Reach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/22/2021 • 8 minutes, 55 seconds
Why is Microsoft Changing Ad Campaigns Without Permission?
Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube adds a nice new analytics tool, and the podcast ad industry continues to consolidate.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Reach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/19/2021 • 7 minutes, 45 seconds
Immersive-Marketing Lessons from a Failed Video Game
What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about repurposing your video content. And will 2021 be the year of livestream commerce?Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Plese rate and review us!Reach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/18/2021 • 13 minutes, 10 seconds
Mark Zuckerberg Hates Australians.
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook locks Australian news out… Social media influencers now have a big union behind them… the most unlikely location for a digital content studio… France forces Google to change its business ratings system… and the “I’m Not a Cat” lawyer gets another round of 15-minutes of fame.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterReach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/17/2021 • 7 minutes, 25 seconds
Digital Advertising Taxes Are Here. What Now?
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterIt’s finally here — America’s first tax on digital advertising. What does it mean for your marketing budget? Also: Hate them all you like, but those irritating jingles work. Stop words aren’t a thing in SEO any more. A Vimeo launches an easy GIF maker. And why is Clubhouse feeding user data to Chinese servers?Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterReach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/16/2021 • 11 minutes, 3 seconds
Facebook’s Worst Idea Yet
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook wants to make policy decisions for other social media platforms… Microsoft’s says its new PPC bidding may bump your conversions up… Google business messaging hits the desktop… and Pinterest’s nearly as popular as TikTok now.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterReach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/12/2021 • 8 minutes, 27 seconds
Meet Google’s New Algorithm Update
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterGoogle’s new algorithm update is poised to be among its biggest changes ever… Facebook is working on a Clubhouse clone… Why has Instagram changed its Like button?... and getting your images to rank higher in the search engines.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/11/2021 • 11 minutes, 48 seconds
This Law Firm Serves Terrible Chicken
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterWhat happens when you sue a customer for leaving a bad review? Will your brand’s content be caught up in Facebook’s algorithmic changes? An update on the future of TikTok. And Pinterest’s clever addition could help out content marketers.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/10/2021 • 8 minutes, 53 seconds
“I’m Here Live. I’m Not a Cat.”
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterA new e-commerce tool from Facebook claims it’ll improve your conversions by 75%... What happens to your brand’s Google ranking when you remove comments from your company’s blog… Instagram changes its algorithm to lock out TikTok uploads… and here’s why you should definitely know how to turn those AR filters off in Zoom.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/9/2021 • 9 minutes, 39 seconds
“I Mean, Exclusivity Was An Option…”
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterSurprising insights from 22 million social media posts... TikTok moves quickly on e-commerce functionality, why authority is the key to ranking higher in Google, and what happens when two brands accidentally use the same stock video in their Superbowl ads.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/8/2021 • 13 minutes, 57 seconds
WEEKEND EDITION: Facebook Ads and iOS14 (with Jon Loomer)
On this special weekend edition, Jon Loomer (http://jonloomer.com/) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn how YOUR ad campaigns and reporting will change.Jon's "Facebook Ads and iOS14" courseJon's "Beyond the Boost" programJon's "Power Hitter's Club" membership programAbout the Podcast:Enjoying the Show? Rate/Review Us!Join Our Free Slack CommunityMore: Ads / Classifieds • Transcripts • Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/6/2021 • 21 minutes, 30 seconds
Meet the New Digital Kingmakers of Superbowl Marketing
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterAmazon upgrades its affiliate tools. Why Google is rewriting text on your web pages. Snapchat’s clone of TikTok is killing it. And why your next campaign should probably include a sprinkling of Pinterest.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/5/2021 • 12 minutes, 39 seconds
The Future of Google Ads: No Keywords?!
Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterPotentially huge changes ahead for your Google Ad campaigns… Twitter pulls a popular marketing research tool… Google Analytics drops support for YouTube… and the clever QR code campaign in this weekend’s Superbowl that doesn’t use any QR codes.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/4/2021 • 10 minutes, 48 seconds
Is Facebook’s Biggest API Gap Closing?
Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you ever thought. Adobe makes common PDF actions free. And this week in "What’s Instagram Copying Now?"About the Podcast:Enjoying the Show? Rate/Review Us!Join Our Free Slack CommunityMore: Ads / Classifieds • Transcripts • Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchMore Info on the Stories Covered:Twitter and IDFAAmazon QuarterliesGoogle QuarterliesGoogle My Business and Co-Working SpacesWeb Stories UpdateAdobe PDF ChangesTwo New Podcasts a MinuteInstagram Stories - Swipe UpToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/3/2021 • 10 minutes, 37 seconds
The Future of Third-Party Cookies? Educated Guesses.
Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of its lowest-priced tier. Twitter’s calendar could come in handy for social media content managers. And did you just accidentally delete an Instagram post? Now, a way to bring it back from the dead.About the Podcast:Enjoying the Show? Rate/Review Us!Join Our Free Slack CommunityMore: Ads / Classifieds • Transcripts • Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchMore Info on the Stories Covered:Jeff Bezos Stepping Down as Amazon CEOGoogle’s Answer to Third-Party CookiesAgorapulse Pricing Goes UpTwitter Social Media Calendar Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/2/2021 • 9 minutes, 38 seconds
Things Are About to Get Creepy (and Ridiculously Effective?)
Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spotify’s new patent is equal parts creepy and potentially ground-breaking in terms of marketing, and TikTok cozies up to agencies. Wait, no, scratch that. Just one agency. • Enjoying the Show? Rate/Review Us! • Join Our Free Slack Community • About Us: Ads / Classifieds • Transcripts • Leave a Voicemail • Follow Tod: Twitter • LinkedIn • TikTok • TwitchMore Info on the Stories Covered:Spotify Patents Speech Recognition Tech (Patent PDF here)Instagram Testing No More Shared Feed Posts In StoriesFiltering Referral SpamAll Core Web Vitals Must Be Met For Ranking BoostJon Loomer’s “Facebook Ads and iOS 14” CourseGoogle’s Course on Apple’s iOS Changes to TrackingFacebook Ad Category ExclusionsTikTok and WPPQuiz Answer: Embedded Videos and SEO Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
2/1/2021 • 15 minutes, 47 seconds
When Your Digital Marketing Campaign Goes Too Far
How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the search engines. And recovering from a web site hack — advice from Google on restoring your ranking. • Pinterest Story Pins Following Streams • Twitch Stunt • Removing Shopify Text • Recovering Google Juice from a Web Hack • Take the Podcast Survey and Win $50 • Enjoying the Show? Rate/Review Us! • Join Our Free Slack Community • About Us: Ads / Classifieds • Transcripts • Leave a Voicemail • Follow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy
1/29/2021 • 8 minutes, 41 seconds
“Say Hello to My Little Friend!”
We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram hashtag contest one brand is running.➡ LISTENER SURVEY: http://todayindigital.com/survey➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/28/2021 • 8 minutes, 41 seconds
All The Cool Kids Want Stories
It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google emailing people asking them to verify sites that they have no connection to?➡ LISTENER SURVEY: http://todayindigital.com/survey➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/27/2021 • 5 minutes, 22 seconds
“Enhance!”
Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Google, and why you should ignore studies about the best time to post on social media.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/26/2021 • 8 minutes, 23 seconds
What’s the Big Deal About “Internet”?
Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, LinkedIn gets granular, and two-and-a-half-weeks and counting: The big Facebook reporting bug is STILL not fixed.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/25/2021 • 9 minutes, 14 seconds
Reasons Your Brand Should Stop Blogging
Should your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if Google makes good on its threat to straight-up leave the country. Buffer’s mobile app gets some nice upgrades. And TikTok video production for digital marketers who’ve never made a TikTok video before.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/22/2021 • 10 minutes, 1 second
Organic Content Marketing on… Spotify?!
Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/21/2021 • 7 minutes, 2 seconds
Stories, Fleets, Shorts, Clips… Can’t We All Just Get Along?!
Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the Grateful Dead became the start of a revolution in audio storytelling and digital marketing.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/20/2021 • 4 minutes, 20 seconds
Why Do 87% of Ad Accounts Have Fraudulent Clicks?
Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake, YouTube’s answer to TikTok videos… TikTok’s answer to Q&A videos…. And this tiny change to Google Sheets may be the reason your office’s data nerd is smiling a lot today.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: bit.ly/tidmTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/19/2021 • 9 minutes, 13 seconds
Jumping Through Facebook Support Hoops
One marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What Google says about those paid links in guest blog posts. How to advertise on the second-biggest search engine in the world. And an update on my project to give sequence-email-spammers a taste of their own medicine.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: See episode notes at TodayInDigital.comTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/18/2021 • 11 minutes, 27 seconds
The Social Platform That Finally Toppled Facebook
You knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce integration, browser plugins are not always your friend, and meet the guy who is two password attempts away from the worst year of his life.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: See episode notes at TodayInDigital.comTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/15/2021 • 8 minutes, 43 seconds
Is It Possible? Facebook Ads Do Nothing?!
Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketing tactic. A new ads platform will test the balance between effective targeting and user privacy. And how much money would Donald Trump make on Twitter if he were a social media influencer?➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: See episode notes at TodayInDigital.comTheme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/14/2021 • 7 minutes, 28 seconds
Special: How Will Apple’s IDFA Changes Affect Digital Marketing
Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll need to adapt our future digital marketing programs.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: http://bit.ly/tidm Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/13/2021 • 21 minutes, 12 seconds
Forget 1st and 3rd Party Data. Meet SECOND-Party Data.
In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label your location a COVID-risk. Agorapulse is about to raise its prices. The former head of Facebook ads has a new job. And how one small Internet provider’s oddball reaction to American politics may be messing up your social advertising reach.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at TodayInDigital.com/voicemailSources and Transcripts: http://bit.ly/tidm Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/12/2021 • 10 minutes, 19 seconds
Why You’re Missing Comments on Your Ad Campaigns: Our Investigation into Third Party Platforms
It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into why most third-party social media tools can’t see these comments, and why most aren’t telling you.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/12/2021 • 16 minutes, 23 seconds
When Your Brand Must Pick a Side
What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feature coming this year. Google has a present for you data nerds. And WhatsApp is NOT doing what everyone says it’s doing.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/8/2021 • 7 minutes, 57 seconds
Social Influencer Campaigns Under Fire
Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may soon change where your brand lands in the search index. And all the fallout from yesterday’s chaos in America.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/7/2021 • 5 minutes, 58 seconds
Facebook Removes the Like Button. (Wait, What?!)
Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never guess which one it was (sorry, I’m a little undercaffeinated today)… and the first salvos fired in the newest battle between privacy advocates and digital advertisers, this time: It’s the Podcast industry under fire.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/6/2021 • 11 minutes, 11 seconds
Hi Again. Maybe You Haven’t Received My Email?
It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this time, by an unlikely buyer… How well did the user-generated TikTok musical do? And if Shopify is in second place for the biggest e-commerce platform with only 3% market share, who’s number 1? And how do they have 40% share?➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/5/2021 • 9 minutes
Welcome to 2021. May All Your CPMs be Below Benchmark.
Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Google employees form a union. Why is the head of one of the world’s largest e-commerce companies missing? And three myths about getting into YouTube’s trending section — busted!➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
1/4/2021 • 10 minutes, 54 seconds
2021 — We Are SO READY For You
Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your brand posts has been altered? One of the largest video marketing platforms is set to go public. And if you felt like an underachiever in 2020, wait until you hear about Ryan Kaji. You’re gonna hate your life even more.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/23/2020 • 6 minutes, 24 seconds
Boycott? What Boycott?
It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a popular Wordpress plugin has a massive security hole, and one brand that boycotted Facebook ads is back.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/18/2020 • 7 minutes, 31 seconds
Doofus.
Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And LinkedIn reports a bug that may have big consequences for your brand’s reputation.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/17/2020 • 8 minutes, 17 seconds
Huge Changes Coming to Facebook Ads
Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platform coming early next year — and you have Apple to blame for it. Today, we breakdown the details as digital marketers around the world struggle to make sense of what’s to come.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/16/2020 • 9 minutes, 22 seconds
Please Click The X Clearly Visible In This Box: 🔲
TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You can no longer delete interests from ad campaigns.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/15/2020 • 5 minutes, 14 seconds
SPOILER: It’s Yellow and Grey, folks.
The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform — and it’s free… and what are the copywriters at Pantone smoking and how do I get some?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/14/2020 • 8 minutes, 9 seconds
Why Can’t Twitter Keep Things Alive?
T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram account to its competitors? Twitter is shutting things down left, right, and centre… and LinkedIn has good news for those who administer their company’s pages.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/11/2020 • 9 minutes, 34 seconds
Melinda Really Wants You to Click That Link
Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a mistake your intern makes… and the terrifying email scam currently targeting marketing agencies.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/10/2020 • 14 minutes, 32 seconds
Shots Fired.
The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s a new placement available for your Facebook ads. And how one very bad word rocketed a post straight to the top of Reddit this year.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/9/2020 • 11 minutes, 48 seconds
Will This Podcasst Titel Rank Highr?
Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a popular web site plugin exposed a half million web sites to danger. And ho is exactly is Richard Socher and why does he want to compete with Google?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/8/2020 • 7 minutes, 38 seconds
Confidential: ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛
Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most common myths around its search algorithm…. Lead ads on Google can now send that data to pretty much any of your existing tools… and the deadline for TikTok has passed. What next for the popular but beleaguered platform?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full transcripts: TodayInDigital.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/7/2020 • 13 minutes, 1 second
Something Fishy is Happening with Messenger
Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger mid-funnel results… There’s yet another post type your content manager will need to create, and this one’s a BIG one…. And you didn’t really need to create that Facebook Messenger ad campaign today, did you?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/4/2020 • 9 minutes, 55 seconds
Are Shipping Services On The Verge of Collapse?
Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for car dealerships…. A big Google Core update is rolling out today… and what do you do when you have a loyalty program of 100 million people? You start an ad platform, of course.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/3/2020 • 10 minutes, 50 seconds
The One With the Boings In It
Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant changes to their platforms… has someone cracked open Spotify’s exclusive podcast feeds?.... and the dumpster fire that is the Facebook ads platform burns even hotter today.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/2/2020 • 8 minutes, 42 seconds
In Google’s World, Green Is Blue
The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will crop the images in your ad campaigns automatically — maybe without you knowing it?… and Google releases a shockingly good documentary about… itself.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.Privacy & Opt-Out: https://redcircle.com/privacy
12/1/2020 • 10 minutes, 14 seconds
English Be Hard
Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, but not nearly as much as one industry news site claims it is. There’s a bigger, better Crawl Report inside Search Console. And Google upgrades its PDF parser to be more… well, actually usable.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/30/2020 • 9 minutes, 50 seconds
Did We Say Refunds? We Meant “Ad Credits.”
Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaign — but you’re not going to like how little it is…. And want to rank your brand’s site higher in Google? Why not just program a bot!➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/27/2020 • 7 minutes, 17 seconds
Everything Went to Hell Today and It’s All Amazon’s Fault
There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. And Twitter might take away your blue checkmark.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/25/2020 • 5 minutes, 51 seconds
Facebook’s New Algorithm Looks for “Good” in the World
Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product… Twitter’s going to start handing out blue checkmarks again… And good news for you Google Workspace people who work with partners that are Microsoft shops.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/24/2020 • 10 minutes, 19 seconds
Google Sued Over “Fake” Reviews
Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car salesman’s taking Google to COURT to try. Some nice updates to Snapchat’s campaign offerings… Google Ads’s desktop app gets an upgrade… and Twitter is not having a good Fleet week.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/23/2020 • 12 minutes, 55 seconds
[SECURE]
You’ve got more options now for Instagram influencer campaigns…. What younger podcast listeners want in the shows they subscribe to… Google Ads has a new insights panel that may actually be useful… Microsoft gives you yet another reason to upgrade your web site… and Snapchat Buys TikTok.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/20/2020 • 9 minutes, 42 seconds
Face Coverings: Show Them in Ads or Not?
In your next online video ad, should you reference the pandemic? We have some numbers. Microsoft adds a new support channel for digital marketers. A possible gig for those of you in the SEO space. And I think I didn’t screw up the livestream today.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/19/2020 • 8 minutes, 16 seconds
A thick jungle canopy and a dark body of water.
Google may be changing your campaign without your permission. YouTube may soon place ads on your brand’s videos, also without your permission. You can buy TV ads through a portal now. Facebook apparently has a new Relaxed Moderation flag for brand assets. And the top trending colour for 2021 reads like a bad LSD trip.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/18/2020 • 12 minutes, 4 seconds
Twitter’s “Fleets” Are Off to a Bad Start
YouTube wants you to try its new ad placement… consumers want you to pay better attention to how you handle their data…. Google wants you to be smarter about how your campaigns compete in the market… And Facebook wants you to send more cease and desist notices.Get a $100 ad credit toward your first LinkedIn ad campaign at http://linkedin.com/digital➡ Join our free Slack community! TodayInDigital.com/slack➡ Leave a voicemail: TodayInDigital.com/voicemailHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com https://vurbl.com/station/4uJQqksEaxQ/https://vurbl.com/station/4m0BITGzGvb/Privacy & Opt-Out: https://redcircle.com/privacy
11/17/2020 • 12 minutes, 16 seconds
Pocketing a Smurf Monkey for LOLz and Elo
Are your leads disappearing from your inbox before you can get to them? Google wants you to back off being so damned specific with your keywords. How will Facebook’s new moderation system affect reviews of ad campaigns? And Honda goes digital for its car reveal: On a most unlikely platform.➡ Join our free Slack community! TodayInDigital.com/slack➡ Leave a voicemail: TodayInDigital.com/voicemailHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/16/2020 • 9 minutes, 38 seconds
The Doctor is In 🏥
Why are the best-performing ads on TikTok those where the subject’s face is far away? A new Mac operating system is out — what does that mean for the marketing and design tools you use every day. Some excellent tips on how to use WhatsApp to sell more things. Why #DeleteFacebook is trending again today. And the Doctor is In — your chance to get your burning digital marketing question answered by an expert.➡ Join our free Slack community! TodayInDigital.com/slack➡ Leave a voicemail: TodayInDigital.com/voicemailHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/13/2020 • 11 minutes, 24 seconds
Spoiler: That Wasn’t Insurance You Just Bought.
Your next source of product sales could soon come from WhatsApp… Snapchat will certify you on its ads platform for free… a clever marketing campaign provides insurance that’s not actually insurance… Twitter Stories are almost here… and yes, Google My Business has some issues today.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/12/2020 • 7 minutes
Meet Your Favourite New Marketing Metric
Facebook has found a new way to make digital marketers’ lives miserable. Do you know Bing’s algorithm? Because Bing doesn’t. What effect has COVID-19 had on B2B marketing? We bust some myths around YouTube’s recommendation engine. And the world has a new marketing metric you’ll like — one invented by Pinterest.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/10/2020 • 17 minutes, 42 seconds
The End of the Single-Day Sale Event?
Has the pandemic killed the single-day sale event? Facebook’s new feature is good news for DTC marketers. Netflix tries its hand at good old-fashioned TV. And the reason I’m climbing two flights of stairs every hour now.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/9/2020 • 4 minutes, 59 seconds
Facebook’s Ads Platform is Falling to Pieces
Mass chaos among Facebook advertisers as the platform starts handing out huge numbers of erroneous account bans… How are hundreds of Google My Business profiles being hijacked and is YOUR brand’s profile at risk? What happened when two digital marketing tools moved away from the consumer space? Spoiler: They became profitable. And Microsoft just made it a lot easier to target people who are likely to buy things during Black Friday.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/6/2020 • 8 minutes, 57 seconds
How to Jump the TikTok Algorithm Queue
Your brand’s web site is ranking higher in Google — then why is your traffic and click-through rate DOWN? Google’s new holiday guide has some solid advice for e-commerce managers, your podcast download stats may look different, and the pop culture history behind a new effect being tested on Facebook organic posts.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/5/2020 • 8 minutes, 57 seconds
AI Wrote This Podcast Title
Now that the American election day is behind us, did California adopt that bill that would restrict how digital marketing is done? How can artificial intelligence drive more conversions for your email campaigns? And Instagram is working on a big change — but — social media community manager — you’re actually going to love this one.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/4/2020 • 6 minutes, 54 seconds
Schooner Tuna: The Tuna With a Heart. 🍣
Microsoft adds some fairly customizable ad extensions, LinkedIn’s new company engagement report is out, the clever new way hackers are compromising your brand’s web site, Facebook removes the ability to see breakdowns.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/3/2020 • 10 minutes, 28 seconds
Facebook Drops Location-Tagging, Because Of Course They Did.
Facebook drops support for location-tagging… Instagram temporarily pulls one of its discovery features and that might spell reduced web visits for you… a big change to Google Ads campaigns…. TikTok’s latest reprieve comes from an unlikely source… and which digital platform had its first recorded DROP in ad revenues last quarter?➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
11/2/2020 • 8 minutes, 15 seconds
SPECIAL: How Spotify is Changing the Podcast Ad Industry
In this special extended episode, Brian Barlatta from the Sounds Profitable newsletter discusses how the ad industry is being forced to adapt with Spotify's changes to podcast tech.Subscribe free to Sounds Profitable at SoundsProfitable.com➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
10/30/2020 • 11 minutes, 51 seconds
The Secret Candy Machine, Revealed 🎃
An inside look at how Google determines if your web content is trustworthy… getting data from Twitter just keeps getting more expensive… Mailchimp may kick you off its service if it doesn’t like the content of your emails… and, I know this will shock you, but guys — there’s a bug in Facebook’s ads platform. I know right? Who knew?➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Leave a voicemail at TodayInDigital.com/voicemailTranscripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Today in Digital Marketing is produced by engageQ.com Privacy & Opt-Out: https://redcircle.com/privacy
10/29/2020 • 8 minutes, 14 seconds
The Magic Frequency is 5.5. Tell No-one. 🤫
How many ad impressions are TOO many? Will we all need to learn Apple SEO soon? Agorapulse and Google Ads both make some nice tweaks to their platforms. And the new metric we all needed for 2020 is here: Rage Clicks.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Privacy & Opt-Out: https://redcircle.com/privacy
10/28/2020 • 11 minutes, 9 seconds
Facebook Ads’ “First Time Impression Ratio” Problem
Why is Facebook showing your ad to the same people over and over again? A huge development for people who sell things online… Pinterest and Instagram both add announce welcome platform upgrades… and an inside look at the American military’s social media negative-response strategy.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Privacy & Opt-Out: https://redcircle.com/privacy
10/27/2020 • 9 minutes, 40 seconds
The Marketing Campaign You Wish You’d Thought Of
What happens when you remove the Facebook Comments from your company’s blog? Less toxicity and less time spent on site. Why a change to Chipotle’s mobile app is tapping into the hearts of younger diners… The marketing campaign we all wish we’d have thought of… and it’s the ridiculous Facebook ad denial of the day.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)9rlqcsUg1wxnhT9uDC9X Privacy & Opt-Out: https://redcircle.com/privacy
10/26/2020 • 8 minutes, 4 seconds
The Next Great Ad Placement: Airpods?!
The next big ad placement could be Airpods…. A decision by the Trump administration will have far-reaching effects for local businesses who want to use radio to advertise... Spotify launches a live show that’s customized to each user… and Facebook takes away yet another thing that digital marketers have relied on. But don’t worry. They’ve made a podcast. About resiliency.➡ Join our Slack community! TodayInDigital.com/slack➡ Tod’s local Nanaimo podcast: NanaimoChronicles.comHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Source links and full transcripts: TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffinTwitch: twitch.tv/todmaffin (game livestreaming)Privacy & Opt-Out: https://redcircle.com/privacy
10/23/2020 • 10 minutes, 14 seconds
Why Did ROAS Drop During Amazon's Biggest Day?
Facebook adds both features and fees to its e-commerce platform… Yes, Twitter’s ad platform changed a little yesterday… If Amazon’s Prime Day was so successful, why was Return on Ad Spend down… and a reminder: T-Minus two days before Facebook and Instagram embedded posts may break your brand’s web site.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.comPrivacy & Opt-Out: https://redcircle.com/privacy
10/22/2020 • 7 minutes
🚨 Facebook is Turning ON Campaigns You’ve Turned OFF
Check your Facebook ad campaigns closely — because it seems Facebook’s bots are messing with them again…. Snapchat may not get the headlines, but they’re still getting the eyeballs… How will the antitrust lawsuit against Google affect your Google ad campaigns… and, if these 1500 British people are anything to go by, we’re all doomed, friends.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/21/2020 • 9 minutes, 43 seconds
The Problem with Facebook’s Email to (Some) Advertisers
Facebook says the price of ads are about to drop…. Some updates from LinkedIn’s new live events platform that marketers will love… Sprout Social adds integration with Glassdoor… and the digital ad industry gets another spanking from the European Union.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/20/2020 • 11 minutes, 16 seconds
I Could Talk All Day With You, If You Want To.
Hashtags are back, baby, and this time they’re superpowered… does one slow page on your brand’s web site affect the Google ranking on your WHOLE site?... Instagram’s new feature for influencers may be good news for some brands…. And it’s coming, soon… Instagram DMs in your third-party platform of choice.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/19/2020 • 7 minutes, 8 seconds
The Old Facebook UI is Back! (for Page Admins)
Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a secret back-door to getting the old Facebook design back, and I’ll show you how to find it… the record labels have started coming after podcasts… and why did Wix today disclose a password breach more than two years after it happened?Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.comPrivacy & Opt-Out: https://redcircle.com/privacy
10/16/2020 • 6 minutes, 16 seconds
Why Google May Delete Your Web Site in Five Months
Forget mobile-first indexing, it’s mobile-ONLY indexing… and Google may delete your brand’s web site from its index in a matter of months if you’re not compliant… A new Wordpress feature might give your company’s content more reach, but is it the RIGHT thing to do?... Ipsos identify five important trends you should know about going into a pandemic-laden holiday season… and your spreadsheet is going to get smarter soon.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/15/2020 • 7 minutes, 10 seconds
What a Sex Toy Blogger Can Teach You About Content Marketing
There’s a new Google Analytics out, and if you spend your days thinking about the customer lifecycle, you’re gonna love it… Wendy’s clever Twitter campaign tied retweets to discounts… You can now use music in your podcasts if you’re hosted on Anchor — and you’re willing to lose 93% of your audience… and why the best advice you’ll receive this year on content marketing will come from a sex-toy blogger.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/14/2020 • 12 minutes, 3 seconds
You’re #1! (Well, you’re actually #6.)
YouTube is quietly asking top creators to help it build a product catalog for future direct sales… some good news about your job prospects as a digital marketer… why you should consider deleting any disapproved ad campaigns from your Facebook ads manager… new brand options for Amazon ads… and more behind the scenes on the monetization of this podcast: this time — the first programmatic campaign is approved.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/13/2020 • 11 minutes, 2 seconds
It’s Thanksgiving Weekend! (No, it really is.)
Microsoft plans to point people AWAY from your product pages. Or maybe route people TO them. It all depends on your product’s pricing. Plus, Instagram finally adds the one thing missing the most from Reels… Yelp plans to call out racist businesses… and your Google My Profile may be giving wrong information to customers about how busy you are.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/9/2020 • 5 minutes, 24 seconds
The End of the Retweet?
Is Twitter getting rid of retweets?… Facebook says about the removal of the 28-day attribution window: “Naw, bro, we were just kidding!”... Microsoft’s new platform will let you manage pretty much everything — including your brand’s Facebook and Google campaigns… and vertical Stories are heading to a most unlikely home.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsClassified Ads: TodayInDigital.com/classifieds Transcripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/8/2020 • 10 minutes, 33 seconds
Hootsuite Has Lost Its Soul
Hootsuite fires an employee who spoke out about its contract with a controversial U.S. government agency, big news for big brands who use big data, why is Canada’s public broadcaster getting out of the podcast business, Google wants you to tell better stories, and just when you thought SEPTEMBER was bad for Facebook ad performance...Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/7/2020 • 8 minutes, 23 seconds
🎶 I’m a Can of Soup
Google introduces call display for your Google My Business calls… a U.S. Supreme Court case could dramatically shift the ownership structures of TV stations… One big platform throws its weight behind Web Stories… and the TikTok duet that got duetted and duetted and may have become one of the single most impressive pieces of amateur musical theatre in history.Join our Slack community! TodayInDigital.com/slackNot subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Produced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/6/2020 • 8 minutes, 29 seconds
A Spreadsheet Is Not a Database
Is that cookie disclosure banner on your web site pulling you down in Google rankings? Instagram gets closer to e-commerce integration in its TikTok clone… The largest growing demographic of podcast listeners are teenagers… and how a single Excel spreadsheet is all that anybody is talking about in the U.K. today.Brought to you today by the Keep Optimising podcast: KeepOptimising.comNot subscribed yet? Get direct subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Our Slack community: TodayInDigital.com/slackProduced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/5/2020 • 11 minutes, 15 seconds
When Image Cropping Goes Horribly Wrong
One big advertiser is driving up the prices of ads on Facebook. And I promise — you will not guess which company that is. Also, Google adds some nice new tools to its online spreadsheet, Twitter apologizes for the way it’s been cropping your images, and changes to Facebook Groups means you may have a very powerful new placement at your disposal.Brought to you today by the Keep Optimising podcast: KeepOptimising.comNot subscribed yet? Get direct subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Our Slack community: TodayInDigital.com/slackProduced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/2/2020 • 10 minutes, 29 seconds
Idiot Sandwich
YouTube’s new AI bots may break your brand’s web site… Are you optimizing for PAA SEO? The surprising places social media influencers are showing up… and why Gordon Ramsay is absolutely killing it on the most unlikely of social networks.Brought to you today by the Keep Optimising podcast: KeepOptimising.comNot subscribed yet? Get direct subscribe links at TodayInDigital.com HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Our Slack community: TodayInDigital.com/slackProduced by: engageQ.com Advertising: RedCircle.com/brands and TodayInDigital.com/adsTranscripts: See each episode at TodayInDigital.com Email list: TodayInDigital.com/email Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:Twitter: twitter.com/todmaffinLinkedIn: linkedin.com/in/todmaffinTod’s agency: engageQ.comTikTok: /tiktok.com/@todmaffiTwitch: twitch.tv/todmaffin (game livestreaming)Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
10/1/2020 • 9 minutes, 40 seconds
How a Lawsuit About a Video Game May Affect Your UGC Strategy
Has your digital agency run afoul of a new Trump administration order? How a lawsuit over a video game might affect your social media strategy. Google will give you a full user experience audit — of your competitors… and how good will this new web analytics tool be when it promises it won’t track your web site visitors.Brought to you today by the Keep Optimising podcast: KeepOptimising.comNot subscribed yet? Get direct subscribe links at TodayInDigital.com HELP SPREAD THE WORD:• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish• Review Us: RateThisPodcast.com/todayABOUT THE PODCAST: • Our Slack community: TodayInDigital.com/slack• Produced by: engageQ.com• Advertising: RedCircle.com/brands and TodayInDigital.com/ads• Transcripts: See each episode at TodayInDigital.com• Email list: TodayInDigital.com/email• Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA:• Twitter: twitter.com/todmaffin • LinkedIn: linkedin.com/in/todmaffin • Tod’s agency: engageQ.com • TikTok: /tiktok.com/@todmaffin• Twitch: twitch.tv/todmaffin (video game livestreaming)Source links and full transcripts at TodayInDigital.comPrivacy & Opt-Out: https://redcircle.com/privacy
9/30/2020 • 12 minutes, 47 seconds
The Facebook Feature Nobody Asked For
Microsoft’s ads platform will keep your ads off from bad web sites… More details on the looming elimination of Facebook’s 28-day attribution windows… Twitter’s new accessibility project will add one more task to your digital marketing To Do list… and why there is a full two-second gap of dead-air in today’s episode.Not subscribed yet? Get direct subscribe links at TodayInDigital.com HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: RateThisPodcast.com/today ABOUT THE PODCAST: • Our Slack community: TodayInDigital.com/slack • Produced by: engageQ.com • Advertising: TodayInDigital.com/ads • Transcripts: See each episode at TodayInDigital.com • Email list: TodayInDigital.com/email • Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA: • Twitter: twitter.com/todmaffin • LinkedIn: linkedin.com/in/todmaffin • Tod’s agency: engageQ.com • TikTok: /tiktok.com/@todmaffin • Twitch: twitch.tv/todmaffin (video game livestreaming)Privacy & Opt-Out: https://redcircle.com/privacy
9/29/2020 • 11 minutes, 54 seconds
Oh god. Not the coffee machines.
Facebook’s latest change could mean you won’t be able to see conversion data on your campaigns… Apple’s latest acquisition is all about those sweet sweet podcast advertising dollars… Platforms with inflammatory content are hurting the performance of your ad campaigns… and hackers have found a way in to the single most important weapon in a digital marketer’s arsenal.Not subscribed yet? Get direct subscribe links at TodayInDigital.com HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: RateThisPodcast.com/today ABOUT THE PODCAST: • Our Slack community: TodayInDigital.com/slack • Produced by: engageQ.com • Advertising: TodayInDigital.com/ads • Transcripts: See each episode at TodayInDigital.com • Email list: TodayInDigital.com/email • Theme music: Mark Blevis (all other music licensed by Source Audio)TOD’S SOCIAL MEDIA: • Twitter: twitter.com/todmaffin • LinkedIn: linkedin.com/in/todmaffin • Tod’s agency: engageQ.com • TikTok: /tiktok.com/@todmaffin • Twitch: twitch.tv/todmaffin Source links and full transcripts at TodayInDigital.com Privacy & Opt-Out: https://redcircle.com/privacy
9/28/2020 • 14 minutes, 14 seconds
The Custom Audience You Should Be Using
They tried to compete with Buzzfeed, and they lost… Facebook adds content plugins to Ads Manager… the custom audience you’re NOT using but probably should try… Google adds more pandemic-friendly labels for your product ads… and is the Ring company trying to pull one over on all of us?
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9/25/2020 • 9 minutes, 44 seconds
Zuckerberg... You Still With Me, Bro?
In the alternate universe we’re all living in now, one marketer has found that using an insane amount of text in Facebook ads actually drives better results now… Hootsuite is having a very bad day… Reddit adds some nice protections for brands that are a little risk-sensitive… Please welcome the newest member of the vertical Stories club… and LinkedIn adds some surprisingly useful upgrades.
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9/24/2020 • 13 minutes, 19 seconds
Why Cinema Ads May Be In Your Next Media Spend
The places you’re buying ads are NOT the places where consumers want you to be... Google confirms that reviews mean everything to local SEO… Amazon puts another restriction on advertising on its platform — and this one might get them into trouble with the regulators… and the single tweet that might become known as the cheapest, simplest, and most effective political ad in the history of the world.
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9/23/2020 • 11 minutes, 31 seconds
OMG THEY’RE ACTUALLY DOING IT
Three small announcements you WANTED to hear from Facebook, and one big one you didn’t... TikTok and Oracle give a masterclass in how to screw up a simple p.r. Announcement… and Mailchimp turns to artificial intelligence to power the next generation of its platform.
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9/22/2020 • 9 minutes, 11 seconds
🎵 Do You Remember... How the Stars Stole the Night Away?
Does hosting your brand’s web site on a shared server negatively affect your Google position? Facebook adds new intellectual property protection for brands…. Amazon adds a whole new placement — and it’s a big one… And you blew it. Your brand could have owned today — every year, you could have owned this day. But you don’t. Because you blew it.
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9/21/2020 • 11 minutes, 42 seconds
Will Your Web Pages Break on October 24th?
34 days and counting before millions of web pages are due to break — all because of a change being made by Facebook… Google will now let publishers place first-party cookies on their brand’s site… Neilson unveils a massive database of marketing benchmarks to help you understand how well YOUR digital campaigns are doing…. And the TikTok drama train continues today.
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9/18/2020 • 8 minutes, 40 seconds
#Mel_Is_Having_A_Very_Bad_Day
We’re starting to understand just how many keywords are being dropped from Google Ads reports… Facebook launches a whole new platform for managing your business — I know, I know… YouTube makes one of the most significant upgrades to its targeting in its history… and an update from the digital marketer in our Slack community who’s been locked out of her Facebook account for weeks now.
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9/17/2020 • 11 minutes, 45 seconds
🎂 = 1
A new feature on Facebook could get more brands into doing Live broadcasts… both Amazon and Apple announce BIG bets they’ve placed on podcasting… and does having the keywords you want to rank for in your domain name help or hurt your listing. What Google says is different than what most people believe.
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9/16/2020 • 12 minutes, 47 seconds
Split-Test Your ORGANIC Posts (!)
The one marketing tactic that consumers say will bring them BACK to your bricks-and-mortar store… Instagram is thinking about letting links in captions be tappable — for a price… Facebook’s quick new ad format has one potentially big tradeoff… and I have the proof, friends, that humanity is going to hell.
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9/15/2020 • 12 minutes, 57 seconds
The Greatest Bait-and-Switch in Business History?
Did TikTok just pull the greatest bait and switch in business history? YouTube has an exciting new metric (god, what has my life become). And Facebook’s auto-bans are becoming so frequent that hackers are now copying them.
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9/14/2020 • 9 minutes, 36 seconds
When Lawyers Try to Write Marketing Emails
Podcasts borrow inspiration from programmatic ad technology... Yes, that was a scary email you got from YouTube. No, you don’t have to worry about it. How to reposition your brand’s content to be more friendly to voice assistants… and the final word from Google: Does having lots of words on all your brand’s web pages help or hurt your company’s search engine ranking?
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9/11/2020 • 9 minutes, 40 seconds
🎵 The Whole World’s a Blur When You Waste Time With Me
And you thought the GDPR was bad. Wait until you hear what Europe just told Facebook to do. The most downloaded social media app last month was the most beleaguered. Adding the latest label to your brand’s Google listing may be more about politics than promotion. And the data’s in — if you want your Brand Awareness campaign to work, show your ads to more young people.
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9/10/2020 • 10 minutes, 3 seconds
Facebook to Restrict How Many Ads You Can Run
Spotify is burning up the podcast charts, in all the wrong ways… Facebook’s putting ads on sites that never asked for ads… How Pinterest’s algorithm changes could affect your brand’s content strategy… and the World Health Organization paying an influencer to talk up contact tracing… an influencer that is completely computer-generated.
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9/9/2020 • 12 minutes, 58 seconds
The One File That Can De-List Your Site from Google
Microsoft’s new tool could help keep you from making the one change that can completely screw up your brand’s web site… a big security warning for those of you who use Wordpress… and here’s what happens when you fire your SEO company — and they don’t like it. Spoiler: It’s not good.
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Source links are in the transcript (visit http://todayindigital.com and click today’s episode).
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9/8/2020 • 11 minutes, 48 seconds
Everybody Hates Google
More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one that you B2B marketers will love… TikTok opens the door to a whole bunch of third-party digital management platforms, all while Snapchat just had one of its best months ever. And a warning if you’re running ad campaigns this weekend… you may want to hit the Pause button before you close your laptop for the weekend.
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Sources and links referenced in this show can be found in the transcript — visit http://todayindigital.com and click today’s episode.
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9/4/2020 • 14 minutes, 54 seconds
(not provided)
Google hates you and to prove it, they’ve taken away one of the single most helpful parts of their ads dashboard…. Meanwhile, LinkedIn adds some nice new features for people who administer their company’s page… and I swear I’m going to make this a daily feature — it’s the Facebook Ad Platform Bug of the Day! Hold onto your hats, friends. This one’s a doozy.
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• Twitch: http://twitch.tv/todmaffin
SOURCES:
Shopify SEO: https://www.contentkingapp.com/academy/shopify-seo/?utm_campaign=TodayInDigital.com
https://support.google.com/adspolicy/answer/10014384?hl=en&ref_topic=29265&utm_campaign=TodayInDigital.com
https://www.seroundtable.com/google-ads-search-terms-report-hiding-30046.html?utm_campaign=TodayInDigital.com
https://www.socialmediatoday.com/news/google-adds-new-ad-tools-for-retailers-ahead-of-the-holiday-push/584546/?utm_campaign=TodayInDigital.com
https://marketingland.com/linkedin-lets-page-owners-view-sort-learn-more-about-their-followers-281293?utm_campaign=TodayInDigital.com
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9/2/2020 • 8 minutes, 38 seconds
Why My Zoom Background is of Iceland
While TikTok is poised to announce its buyer, it also announces a significant expansion into direct e-commerce… Wordpress fixes the bug that broke millions of brand web sites… Google says it will start applying a tax to advertising in some countries… and a clever digital campaign from a beer company that’s centered on the Zoom video meeting app.
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• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
PodcastPage: https://podcastpage.io/?utm_campaign=TodayInDigital.com
https://www.theverge.com/2020/8/31/21408539/tiktok-teespring-merchandise-apparel-commerce-monetization?utm_campaign=TodayInDigital.com
https://www.seroundtable.com/google-my-business-attributes-desktop-labels-30040.html?utm_campaign=TodayInDigital.com
https://www.marketingdive.com/news/coors-light-turns-favorite-video-chat-backgrounds-into-real-vacations/584441/?utm_campaign=TodayInDigital.com
https://wersm.com/netflix-opens-up-some-of-its-content-to-free-viewing/?utm_campaign=TodayInDigital.com
https://www.searchenginejournal.com/pinterest-tests-product-ratings-best-seller-labels-more/379472/?utm_campaign=TodayInDigital.com
https://www.searchenginejournal.com/wordpress-5-5-1-maintenance-release/379486/?utm_campaign=TodayInDigital.com
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9/1/2020 • 7 minutes, 21 seconds
Here’s Your CTA: [LISTEN NOW]
Here come the world’s first voice coupons. Also: California takes a hardline on marketers who run afoul of its new privacy legislation… Yes, Google text ads are gone (at least for some people)... and the one simple change to your Instagram content strategy that will get you more engagement.
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• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
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• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
https://www.agorapulse.com/social-media-lab/facebook-link-ads-cta/amp/?utm_campaign=TodayInDigital.com
https://www.cnn.com/2020/08/30/tech/internet-outage-cloudflare/index.html
https://www.mediapost.com/publications/article/355245/most-consumers-will-not-shop-in-stores-this-black.html?utm_campaign=TodayInDigital.com
https://streetfightmag.com/2020/08/31/california-attorney-general-targets-low-hanging-fruit-for-ccpa-non-compliance/?utm_campaign=TodayInDigital.com
https://www.marketingdive.com/news/unilever-target-partner-for-voice-powered-ads-on-peacock/584395/?utm_campaign=TodayInDigital.com
https://www.searchenginejournal.com/instagram-carousels/379311/?utm_campaign=TodayInDigital.com
https://www.searchenginejournal.com/updated-adsense-reporting/379321/?utm_campaign=TodayInDigital.com
https://searchengineland.com/is-google-prepping-to-phase-out-etas-339964?utm_campaign=TodayInDigital.com
https://about.ads.microsoft.com/en-us/blog/post/august-2020/asset-performance-ratings-responsive-search-ads?utm_campaign=TodayInDigital.com
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8/31/2020 • 12 minutes, 4 seconds
The Facebook Engineering Comedy Hour
The busy back-to-school marketing season isn’t so busy this year, and that could spell savings in your ad budgets… digital marketers are NOT abandoning their martech tools in this time of reduced budgets…. And we mark the day — today — when Facebook’s Ad Platform status page is pure comedy.
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• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
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• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
https://marketingland.com/marketers-expect-slight-cut-to-martech-budgets-but-new-platforms-still-the-focus-281219?utm_campaign=TodayInDigital.com
https://www.marketingdive.com/news/kantar-back-to-school-advertising-drops-70-on-national-tv/584306/?utm_campaign=TodayInDigital.com
https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198
https://status.fb.com/ads
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8/28/2020 • 8 minutes, 18 seconds
“Lindsey, Come Here and Listen to This!”
Apple wants YOUR ad dollars… Google’s new Cost per Lead bid option changes the local services game… Traditional radio and TV are NOT doing well… and why is a 20-second clip of Meghan Trainor singing the future of digital collaboration?
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• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
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• Instagram: http://instagram.com/todmaffin
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin
SOURCES:
https://www.cnbc.com/2020/08/27/tiktok-ceo-kevin-mayer-to-leave-the-company.html?utm_campaign=TodayInDigital.com
https://www.coywolf.news/seo/apple-search-engine/?utm_campaign=TodayInDigital.com
https://www.bloomberg.com/news/articles/2020-08-26/apple-plans-augmented-reality-content-to-boost-tv-video-service?utm_campaign=TodayInDigital.com
https://developers.google.com/search/docs/data-types/home-activities?utm_campaign=TodayInDigital.com
https://www.bloomberg.com/news/articles/2020-08-27/walmart-joins-microsoft-in-pursuit-of-deal-to-purchase-tiktok?utm_campaign=TodayInDigital.com
https://www.macrumors.com/2020/08/26/apple-maps-new-ratings-places-of-interest/?utm_campaign=TodayInDigital.com
https://www.cbc.ca/news/entertainment/canadian-stations-closure-1.5700298?utm_campaign=TodayInDigital.com
https://blog.amp.dev/2020/08/27/success-with-wordpress-powered-by-amp/?utm_campaign=TodayInDigital.com
https://wersm.com/spotify-is-working-on-a-virtual-concerts-feature/?utm_campaign=TodayInDigital.com
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8/27/2020 • 14 minutes, 39 seconds
Is the End Near for Facebook’s Audience Network?
Apple’s new iPhone OS is going to kill Facebook’s Audience Network placement. TikTok finally reveals exactly how many people watch its videos. Some surprising trends in consumer behaviour using Google My Business. And say goodbye to one of the world’s longest running marketing taglines.
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• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
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• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com
https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com
https://www.marketingprofs.com/charts/2020/43381/how-committed-are-big-advertisers-to-content-marketing?utm_campaign=TodayInDigital.com
https://www.labnol.org/core-web-vitals-200819?utm_campaign=TodayInDigital.com
https://www.bloomberg.com/news/articles/2020-08-26/facebook-says-apple-s-changes-to-ios-will-dramatically-hurt-ads?srnd=technology-vp&sref=yBaTdxlg&utm_campaign=TodayInDigital.com
https://www.marketingdive.com/news/cvs-pharmacy-launches-ad-network-for-in-store-online-campaigns/584060/?utm_campaign=TodayInDigital.com
https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com
https://www.marketingdive.com/news/forrester-brands-must-integrate-dtc-wholesale-retail-teams-as-digital-com/584083/?utm_campaign=TodayInDigital.com
https://ads-developers.googleblog.com/2020/08/announcing-v202008-of-google-ad-manager.html?utm_campaign=TodayInDigital.com
https://www.marketingdive.com/news/kfc-drops-finger-lickin-slogan-around-the-globe-as-hygiene-concerns-pers/584096/?utm_campaign=TodayInDigital.com
https://9to5google.com/2020/08/24/google-discover-short-videos/?utm_campaign=TodayInDigital.com
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8/26/2020 • 14 minutes, 15 seconds
Aug 24 — I BEG YOU. STOP USING THIS MUSIC. (Ep 221)
Here are the three reasons a Google engineer says your brand’s web site lost ranking. TikTok is set to move firmly into the e-commerce space. Facebook adds a handful of little upgrades to its ads platform. And it wasn’t just you — the web videoconferencing tool of the year suffers a huge crash.
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• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.cnn.com/2020/08/24/us/zoom-outage-worldwide-trnd/index.html?utm_campaign=TodayInDigital.com
https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com
https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com
https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com
https://go.within.co/retail-pulse/?utm_campaign=TodayInDigital.com
https://twitter.com/AkvileDeFazio/status/1297916793084772352
https://twitter.com/CoryDobbin/status/1297928097258524675
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8/24/2020 • 8 minutes, 3 seconds
Aug 21 — Fake Skyscrapers and Your Facebook Page (Ep 220)
What does a fake skyscraper have to do with YOUR brand’s presence on Facebook? Why are hundreds of video game streamers mad at Burger King this morning? How do you get a formerly dead page BACK into Google’s index? And @feedly offers Twitter discovery for a reasonable price.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
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• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://kotaku.com/microsoft-flight-simulator-s-melbourne-monolith-was-cre-1844795290
https://kotaku.com/streamers-furious-after-ad-company-uses-twitch-donation-1844793252
https://www.seroundtable.com/google-swapping-404-urls-29987.html
https://www.seroundtable.com/squarespace-adds-search-console-reports-29990.html
https://twitter.com/DanPriceSeattle/status/1296519368336011265
https://www.bloomberg.com/news/articles/2020-08-21/facebook-s-chief-marketing-officer-to-depart-after-two-years?sref=dZ65CIng
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8/21/2020 • 10 minutes, 32 seconds
Aug 20 — Donald Trump is Destroying Your ROAS (Ep 219)
Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://sproutsocial.com/insights/release/
https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid
https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html
https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations
https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/
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8/20/2020 • 9 minutes, 14 seconds
Aug 19 — Ryan Reynolds is Having a Very Bad Day (Ep 218)
The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?”
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• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
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• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://sproutsocial.com/insights/release/
https://kotaku.com/e3-apologizes-after-sexist-tweet-gets-ratioed-1844768191
https://www.axios.com/snapchat-content-off-app-f9cb731a-ea1e-4767-8a8e-a2be018ce370.html
https://reputation.com/resources/blog/facebook-struggles-to-manage-transition-in-ratings-recommendations/
https://www.socialmediatoday.com/news/tiktok-collaborates-with-amazon-to-enable-tiktok-controls-via-alexa-voice-a/583761/
https://quoraadsupport.zendesk.com/hc/en-us/articles/360047828772
https://thenextweb.com/plugged/2020/08/19/instagram-rolls-out-qr-codes-to-let-you-follow-accounts-quickly/
https://support.google.com/adspolicy/answer/9997418
https://about.ads.microsoft.com/en-us/blog/post/august-2020/microsoft-audience-ads-now-expanding-to-new-markets
https://www.seroundtable.com/google-my-business-performance-metrics-29974.html
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8/19/2020 • 14 minutes, 23 seconds
Aug 18 — All Your Beer Memes Are Belong to Us (Ep 217)
Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
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• Twitch: twitch.tv/todmaffin
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8/19/2020 • 13 minutes, 38 seconds
Aug 17 — Podcast Speed: FAST (Ep 216)
Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://streetfightmag.com/2020/08/17/a-more-granular-look-at-what-kinds-of-data-consumers-are-happy-to-disclose/
https://www.searchenginejournal.com/instagram-is-fighting-off-fake-accounts-with-id-checks/377667/
https://www.seroundtable.com/google-search-console-insights-beta-29959.html
https://support.google.com/google-ads/answer/10013084?linkId=97365261
https://www.searchenginejournal.com/google-to-remain-default-search-engine-on-firefox/377658/
https://techcrunch.com/2020/08/14/facebook-tests-tiktok-style-video-format-on-its-main-app-in-india/
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8/17/2020 • 15 minutes, 4 seconds
Aug 14 — SPECIAL: The Digital Marketing Ombudsman (Ep 215)
Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local results… Snapchat opens its doors to TikTok?!... and the first episode of the digital marketing ombudsman.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.socialmediatoday.com/news/snapchat-adds-lenses-inspired-by-tiktok-dance-trends-to-boost-exposure-for/583499/
https://tiktoktutorials.uk/
https://unethical.marketing/
https://blogs.bing.com/search/2020_08/Bing-shopping-Nearby-product-search
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8/14/2020 • 11 minutes, 34 seconds
Aug 13 — British Grannies Who Like Chuck Norris (Ep 214)
Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly brand-loyal customers who left you during the pandemic lockdowns.
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• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.theverge.com/2020/8/12/21364644/twitter-api-v2-new-access-tiers-developer-portal-support-developers
https://www.marketingdive.com/news/what-covid-19-did-to-customer-loyalty/583469/
https://marketingland.com/release-notes-intercom-brings-new-features-to-the-customer-conversation-280987
https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/
https://www.searchenginejournal.com/core-web-vitals-benchmarks/377324/
https://www.socialmediatoday.com/news/tiktok-adds-new-option-to-insert-text-headings-onto-video-thumbnails/583419/
https://go.within.co/retail-pulse/
https://www.socialmediatoday.com/news/linkedin-adds-new-alerts-and-lead-management-options-to-sales-navigator/583427/
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8/13/2020 • 11 minutes, 6 seconds
Aug 12 — Two words: Blockbuster Video (Ep 213)
A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video partnership, and gets sued… and one of the best experiential marketing campaigns of the year from — you ready for this? Blockbuster Video.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
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• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://summit.agorapulse.com/
https://techcrunch.com/2020/08/11/scribd-acquires-slideshare/
https://vimeo.com/blog/post/pinterest-video-maker-vimeo-create/
https://www.socialmediatoday.com/news/giphy-adds-custom-meeting-background-creator-for-animated-virtual-meeting-b/583337/
https://twitter.com/MattNavarra/status/1293179148844720130
https://wersm.com/the-worlds-last-blockbuster-location-is-now-an-airbnb/
https://www.searchenginejournal.com/wordpress-5-5/377245/
https://www.seroundtable.com/google-merchant-center-product-exclude-country-attribute-29931.html
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8/12/2020 • 10 minutes, 50 seconds
Aug 11 — The Facebook Announcement We Didn’t Want (Ep 212)
Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet on whether guest blog posts work… Was that a huge algorithm update to Google yesterday?
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ABOUT THE PODCAST:
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• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://about.fb.com/news/2020/08/how-we-review-content/
https://techcrunch.com/2020/08/11/twitter-now-lets-everyone-limit-replies-to-their-tweets/
https://www.macrumors.com/2020/08/10/apple-news-plus-ios-14-web-links/
https://twitter.com/randfish/status/1292874876034756608
https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-platform/583250/
https://www.seroundtable.com/google-virtual-webmaster-conference-is-sold-out-29925.html
https://www.cnn.com/2020/08/10/business/amazon-malls-sears-jcpenney-simon-property/index.html
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8/11/2020 • 11 minutes, 38 seconds
Aug 10 — How to Run Ads in Facebook Groups (Ep 211)
Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO conference is now free and you can attend from home… And we compare the 404 error pages of Joe Biden and Donald Trump. Here’s a hint: One’s really rude, and the other has public health advice.
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• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.marketingdive.com/news/you-mr-jones-buys-influencer-marketing-agency-collectively/583163/
https://9to5google.com/2020/08/07/youtube-new-video-emails/
https://wersm.com/twitok-twitter-enters-talk-to-acquire-tiktok/
https://www.seroundtable.com/google-guest-blog-post-links-have-zero-value-29916.html
https://www.youtube.com/watch?v=ZA9fcQJqAh0
https://events.withgoogle.com/virtual-webmaster-unconference/
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8/10/2020 • 14 minutes, 49 seconds
Aug 7 — Why Does Facebook Hate Its Advertisers? (Ep 210)
An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers.
Today’s episode is sponsored by Podcorn.com
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Twitch: twitch.tv/todmaffin
SOURCES:
https://wersm.com/tiktok-is-launching-its-first-tv-app-on-amazon-fire-tv/
https://www.socialmediatoday.com/news/google-expands-audio-advertising-options-to-help-brands-tap-into-increased/583086/
https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/
Lightning Round Sources:
https://webmasters.googleblog.com/2020/08/search-console-api-announcements.html
https://www.onlinetoolsexpert.com/walmart-cuts-affiliate-rates-on-many-categories/
https://web.dev/content-visibility/
https://www.marketingdive.com/news/forrester-influencer-campaign-volume-slipped-3-during-pandemic/583077/
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8/7/2020 • 11 minutes, 33 seconds
Aug 6 — “Boosting” or Ads Manager: Which Is Better? (Ep 209)
You COULD boost that post. Or you could manually set it up in Ads Manager. Will there be much of a difference in the results? There sure will. Also: Bing adds some reporting, Google adds lead forms to YouTube ads, and the one Facebook Ads tip that could save you thousands of dollars.
Today’s episode is sponsored by Podcorn.com
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
Mobile-First Indexing info: https://www.youtube.com/watch?v=TTUzxHdx2jY
https://www.agorapulse.com/social-media-lab/facebook-boost/
https://www.seroundtable.com/bing-webmaster-tools-image-video-reporting-29898.html
https://www.jonloomer.com/2020/08/05/create-facebook-ads-that-initiate-a-phone-call
https://www.socialmediatoday.com/news/youtube-updates-video-analytics-adds-quick-stories-insights-in-the-app/583008/
https://www.seroundtable.com/google-how-fast-a-site-loads-29901.html
https://thenextweb.com/neural/2020/08/06/study-instagrams-algorithm-favored-trump-over-biden/
https://www.searchenginejournal.com/pagerank-predict-nhl-playoffs/375125/?utm_source=sej-feed
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8/6/2020 • 13 minutes, 29 seconds
Aug 5 — Instagram Reels: A Digital Marketer’s Guide (Ep 208)
It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve ever heard of, the hugely popular ad platform I guarantee you’re not on.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.socialmediatoday.com/news/snapchat-updates-audience-reach-insights-with-regional-audience-counts/582901/
https://www.mediapost.com/publications/article/354399/calmly-happily-animal-crossing-integrates-toil.html
https://www.seroundtable.com/google-lot-negative-reviews-can-hurt-your-site-29893.html
https://about.fb.com/news/2020/08/introducing-instagram-reels/
https://www.marketingdive.com/news/kraft-pushes-mac-cheese-as-pandemic-breakfast-to-reach-busy-parents/582924/
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8/5/2020 • 10 minutes, 1 second
Aug 4: How a Microsoft-Owned TikTok Would Change Digital Marketing (Ep 207)
Google Ads partners with Zapier to keep your target lists updated… how a Microsoft-owned TikTok will affect YOUR future ad campaigns… Facebook’s web chat plugin gets a welcome upgrade… Would YOU pay Twitter $5 a month to have more control over your brand’s tweets?... And in case you were curious, yes, Yelp is still evil.
Today’s episode is sponsored by Podcorn.com
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
http://www.clixmarketing.com/blog/2020/08/03/google-ads-launches-call-recording-fe
https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.htmlature/
https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html
https://twitter.com/MattNavarra/status/1290440904579448838/photo/1
https://support.google.com/google-ads/answer/9954560
https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html
https://9to5mac.com/2020/07/30/facebook-raises-concerns-that-ios-14-could-harm-its-ad-business/
https://twitter.com/jlmosebach/status/1289294304100274177
https://twitter.com/jlmosebach/status/1289294304100274177
https://support.google.com/google-ads/answer/10004851
https://www.bloomberg.com/news/articles/2020-08-01/apple-buys-startup-to-turn-iphones-into-payment-terminals
https://support.google.com/google-ads/answer/10007783
https://developers.google.com/search/docs/data-types/estimated-salary
https://techcrunch.com/2020/08/04/messenger-launches-a-new-chat-plugin-for-business-websites-to-reach-non-facebook-customers/
https://blog.medium.com/a-more-expressive-medium-483e567b19ff
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8/4/2020 • 16 minutes, 37 seconds
206: Is Your Brand’s Dormant Instagram Account Perma-dead?
On today’s show:
• Another reason to take Google Reviews even MORE seriously
• BuzzFeed becomes an e-commerce platform
• And is there an algorithmic penalty to being quiet?
Today’s episode is brought to you by “Home Tour” from Glass House Guide.
Closing music by Gerry Barnum.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.agorapulse.com/social-media-lab/resuscitating-dead-instagram-accounts/
https://www.blog.google/products/maps/better-local-recommendations-google-maps/
https://www.blog.google/outreach-initiatives/small-business/supporting-black-business-owners/
https://www.marketingdive.com/news/google-ad-revenue-falls-1st-decline-in-26-year-history/582661/
https://www.wsj.com/articles/buzzfeed-starts-selling-products-directly-to-consumers-11596136660
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7/31/2020 • 8 minutes, 52 seconds
205: 🍰 The Cake Is a Lie
On today’s show:
• How much effect do review sites have on YOUR brand’s Google position?
• Shopify wants your e-commerce store to be faster
• Spotify wants you to share specific podcast moments...
• And Bing just wants you to take it seriously.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://developers.facebook.com/support/bugs/725672004880144/
https://twitter.com/jmwind/status/1288570577096237058
https://www.theverge.com/2020/7/29/21346490/spotify-visual-quote-michelle-obama-podcast
https://www.seroundtable.com/bing-webmaster-tools-new-url-inspection-tool-29860.html
https://www.marketingdive.com/news/walmart-fortifies-fledgling-ad-platform-with-omnichannel-analytics-offering/582610/
https://wersm.com/ask-sam-is-walmarts-new-own-voice-assistant/
https://www.seroundtable.com/google-updates-google-ads-policies-29856.html
https://www.seroundtable.com/google-negative-review-sites-search-ranking-29858.html
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7/30/2020 • 9 minutes, 38 seconds
204: Because GeoCities.
On today’s show:
• Your brand might now be eligible to be endorsed by Google
• An update on a new Wordpress plugin — spoiler: it’s bad news
• Sprout Social adds approval workflows for replies
• Facebook’s latest inspiration: GeoCities and Myspace. God help us all.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://searchengineland.com/facebooks-default-limited-data-use-period-ends-aug-1-how-to-stay-ccpa-compliant-338406
https://ads.google.com/localservices/signup/eligibility
https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin-experiencing-issues/376015/
https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/
https://www.socialmediatoday.com/news/facebook-releases-new-web-collage-app-via-its-experimental-npe-team/582466/
https://www.facebook.com/groups/3583899854962501/about/
https://twitter.com/MarkDiStef/status/1288433219109638149
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7/29/2020 • 8 minutes, 16 seconds
203: Does Facebook Even WANT Our Money?! 😡
Digital agencies are pivoting because of the pandemic and they’re pivoting to video… Facebook has a nice upgrade for brands that are thinking of doing live classes…. And a new look to some important real estate in Google — a look that might boost your product sales.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://twitter.com/KovachR/status/1288040439321448449
https://www.seroundtable.com/google-local-pack-carousel-with-products-29837.html
https://www.searchenginejournal.com/how-quickly-should-page-load/375799/
https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-setting-your-business-up-for-recovery-post/582379/
https://agorapulse.releasenotes.io/release/xzpGP-power-reports-add-on
https://wersm.com/you-can-now-go-live-on-facebook-from-messenger-rooms/
https://www.marketingdive.com/news/62-of-agencies-will-ramp-up-video-production-after-readjusting-to-wfh-dema/582291/
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7/28/2020 • 9 minutes, 16 seconds
202: Your Next Ad Campaign: Masks or No Masks? 😷
Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead?
Welcome to everyone coming over from the TechMeme Ride Home! 😊
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Produced by: engageQ.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24
https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/
https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/
https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/
https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242
https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/
https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/
https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/
https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html
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7/27/2020 • 9 minutes, 38 seconds
201: When Zuck Gets Drunk on the Cheap Gin
Today: Why your audience may be talking to your ads in the very near future, an optimistic forecast for marketers who buy digital TV ads, all the data you can eat, and the unlikely but profitable alliance between Spotify and a banana company.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
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• Transcripts: TodayInDigital.com/scripts
• Produced by: engageQ.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
http://info.spotx.tv/ctv-is-for-everyone-viewership-report
https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-most-shared-posts-on-its-platform/582138/
https://www.mediapost.com/publications/article/353992/just-say-yes-pandoras-interactive-ads-will-tel.html
https://www.mediapost.com/publications/article/354017/analyst-tv-may-not-recover-its-pre-pandemic-viewe.html?edition=119220
https://www.mediapost.com/publications/article/353959/marketers-ask-for-programmatic-log-files-openx-fu.html?edition=119212
https://www.mediapost.com/publications/article/353966/cnns-facebook-watch-go-there-show-nears-1-billi.html?edition=119210
https://www.mediapost.com/publications/article/350837/chiquita-adds-scannable-spotify-codes-to-bananas.html?edition=118230
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7/24/2020 • 12 minutes, 19 seconds
200: The End of Likes on Facebook Brand Pages?
Great news for e-commerce marketers who sell on Google Shopping… Facebook is testing removing the ability to Like a Brand Page… TikTok adds a new interactive brand experience tool for marketers… why you probably shouldn’t use the next big Wordpress feature…. And a clever social media campaign based around three small lines.
HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Advertising: todayindigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis
• Other music licensed by Source Audio
TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
SOURCES:
https://support.google.com/merchants/answer/9977875
https://www.businesswire.com/news/home/20200722005975/en/New-York -Times-Company-Acquires-Serial-Productions
https://go.quoraforbusiness.com/lead-gen-forms.html
https://techcrunch.com/2020/07/22/twitter-admits-hackers-accessed-dms-of-dozens-of-high-profile-accounts/
https://www.searchenginejournal.com/wordpress-5-5-xml-sitemap-news/375374/
https://wersm.com/facebook-tests-a-new-design-for-pages-without-the-like-count/
https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/
https://www.socialmediatoday.com/news/tiktok-adds-gamified-brand-effect-templates-to-help-businesses-create-mor/582145/
https://techcrunch.com/2020/07/23/after-ad-revenue-drop-twitter-tells-investors-its-eyeing-subscription-options/
https://techcrunch.com/2020/07/23/tiktok-creator-fund-200-million-us/
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7/23/2020 • 12 minutes, 38 seconds
199: Short or Long? How Much Copy Converts Better?
Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy based on pixel data… Google will endorse your business for just $50.... and another blow to TikTok. Is the end coming?
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
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Advertise on This Podcast
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio and Epidemic Sound.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://unbounce.com/conversion-benchmark-report/#about_this_report
https://www.marketingdive.com/news/coca-cola-plans-to-boost-marketing-as-lockdowns-ease-and-sales-drop-28/582060/
https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-29815.html
https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html
https://www.socialmediatoday.com/news/snapchat-adds-9-million-more-daily-active-users-in-q2-reports-17-increase/582068/
https://www.facebook.com/business/news/summer-of-support-business-commerce/#
https://wersm.com/netflix-is-testing-a-new-mobile-only-subscription-in-india/
https://www.socialmediatoday.com/news/us-bans-tiktok-on-all-government-issued-devices-due-to-concerns-around-conn/582042/
https://www.socialmediatoday.com/news/linkedin-to-cut-6-of-global-workforce-due-to-impacts-of-covid-19/582035/
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7/22/2020 • 10 minutes, 4 seconds
198: Immoral, Obscene, and Vulgar.
Today: The Facebook ad boycott is bigger than we thought… how to get your brand’s web site content in the search engine the second it goes live… Pinterest may subsidize your ad campaigns… and guess which country is pissed at TikTok now?
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
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Advertise on This Podcast
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin/375137/
https://techcrunch.com/2020/07/21/instagram-is-testing-a-personal-fundraiser-feature/
https://www.marketingdive.com/news/walmart-mcdonalds-quietly-pause-ads-on-facebook-amid-boycott-study-says/582009/
https://wersm.com/pinterest-launches-chefs-at-home-initiative/
https://techcrunch.com/2020/07/21/pakistan-issues-final-warning-to-tiktok-and-blocks-bigo-app-over-immoral-obscene-and-vulgar-content/
https://www.searchenginejournal.com/google-search-site-command-is-broken/375149/
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7/21/2020 • 7 minutes, 39 seconds
197: Google Maps Has a Terrible Spam Problem
Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again.
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://wersm.com/google-is-banning-ads-on-covid-19-conspiracy-theory-websites/
https://www.seroundtable.com/google-partners-rewards-is-back-notification-29798.html
https://docs.marketo.com/display/public/DOCS/Release+Notes%3A+July+%2720
https://www.seroundtable.com/google-local-algorithm-weighs-business-names-too-highly-29795.html
https://twitter.com/Marie_Haynes/status/1285184427568640001
https://www.socialmediatoday.com/news/snapchat-launches-meditation-tool-from-headspace-the-first-of-its-new-mini/581939/
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7/20/2020 • 9 minutes, 56 seconds
196: What The Hell Is With the Donut?! 🍩
A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use.
Closing music by Cosmosaurus. Find them on Bandcamp, Facebook Spotify, OR YouTube.
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://www.cnbc.com/2020/07/15/hulu-launches-self-serve-ad-platform-for-small-businesses.html
https://techcrunch.com/2020/07/16/twitter-introduces-a-new-fully-rebuilt-developer-api-launching-next-week/
https://www.tubefilter.com/2020/07/16/amazon-white-label-streaming-service-twitch-technology/
https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs/
https://twitter.com/TwitterSupport/status/1283843494461624320
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7/17/2020 • 11 minutes, 44 seconds
195: Protecting Your Brand from the Next Twitpocalypse
One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift.
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://www.vice.com/en_us/article/jgxd3d/twitter-insider-access-panel-account-hacks-biden-uber-bezos
https://techcrunch.com/2020/07/16/instagram-confirms-its-tiktok-rival-reels-will-launch-in-the-us-in-early-august/
https://www.cnbc.com/2020/07/16/michelle-obama-podcast-exclusive-to-spotify-begins-july-29.html
https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/
https://www.marketingdive.com/news/country-time-offers-stimulus-checks-to-closed-lemonade-stand-owners/581642/
https://inthecloud.withgoogle.com/nextgen-gmail
https://support.google.com/google-ads/answer/9975738
https://www.countrytimebailout.com/
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7/16/2020 • 13 minutes, 13 seconds
194: 🚨BREAKING: The Biggest Hack in Twitter’s History?
Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
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Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://techcrunch.com/2020/07/14/facebook-to-launch-officially-licensed-music-videos-in-the-u-s-next-month/
https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/
https://www.semrush.com/agencies/
https://techcrunch.com/2020/07/14/spotify-debuts-new-podcast-top-charts-across-26-markets/
https://wersm.com/youtube-launches-new-analytics-for-artists-dashboard/
https://www.searchenginejournal.com/google-discover-large-images-2/374555/
https://www.pornhub.com/bigpackage
https://www.marketingdive.com/news/cheez-it-snapd-ties-snack-rewards-program-to-binge-watching-on-amazon/581668/
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/
https://wersm.com/reddit-image-galleries-multiple-images-and-gifs-in-one-post/
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7/15/2020 • 14 minutes, 4 seconds
193: Cinq Pamplemousses, S’il Vous Plaît 🇫🇷
A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon review-scam operation… and how to write content that Google will like: The solution is in three easy letters.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
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Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://onezero.medium.com/my-bizarre-stint-as-an-amazon-reviewer-for-hire-260bd6f7a8fa
https://techcrunch.com/2020/07/13/snapchat-tests-tiktok-style-navigation-for-exploring-public-content/
https://www.agorapulse.com/agency-program
https://www.socialmediatoday.com/news/byte-the-second-coming-of-vine-is-seeing-a-surge-in-downloads-amid-debate/581458/
https://www.marketingdive.com/news/majority-of-consumers-wont-return-to-economic-activities-for-1-month-or-lo/581548/
https://www.searchenginejournal.com/writing-google-core-algorithm-user-intent-seo/374113/
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7/14/2020 • 14 minutes, 27 seconds
192: Google Can Predict Your Sales (Also: 💋 the 🐟)
Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality marketing space.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Sources
https://wersm.com/google-swirl-3d-ad-format-is-now-available-globally/
https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/
https://wersm.com/nike-japan-lets-you-color-your-own-sneakers-with-ar/
https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/
https://www.searchenginejournal.com/youtube-continues-testing-immersive-product-experiences/374177/
https://www.searchenginejournal.com/pinterest-algorithm/374416/
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7/13/2020 • 7 minutes, 58 seconds
191: WARNING 🚨 You Will Be Rickrolled In This Episode
How many consumers will turn off ads now that Instagram’s letting them… A small bug yesterday at TikTok turned into a huge deal to the tin-hat crowd… A new YouTube metric helps creators understand their revenue better… and the intellectual property takedown notice that was totally worth the legal risk.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Closing music by Kendall Patrick — kendallpatrick.com
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Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Sources
https://www.socialmediatoday.com/news/instagram-provides-new-options-to-manage-how-igtv-previews-appear-in-the-ma/581355/
https://support.google.com/youtube/answer/9314357
https://techcrunch.com/2020/07/09/tiktok-likes-and-views-are-broken-as-community-worries-over-potential-u-s-ban/
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7/10/2020 • 9 minutes, 4 seconds
190: Dude. You Forgot the Organics.
Some new Google Ad features coming to the platform YOU use soon… how a grocery store chain plans to broadcast customized audio ads in its stores… The podcast craze reaches even bigger companies… and some new free courses on community management from Facebook.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
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Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music Licensing
Theme music by Mark Blevis. All other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Sources
https://ads-developers.googleblog.com/2020/07/announcing-v4-of-google-ads-api-beta.html
https://www.cnbc.com/2020/07/08/amazon-sellers-in-the-us-will-have-to-list-their-names-and-addresses.html
https://www.marketingdive.com/news/kroger-to-launch-targeted-audio-ads-in-store/581317/
https://www.marketingdive.com/news/kraft-heinz-offers-peek-behind-packaged-foods-curtain-in-1st-podcast-series/581314/
https://www.facebook.com/business/news/free-online-course-for-community-managers/#
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7/9/2020 • 6 minutes, 9 seconds
189: You’ll Love This Episode, [𝗚𝗲𝗻𝗱𝗲𝗿] Person in Their [𝗔𝗴𝗲]s!
Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have more inventory for YouTube ads soon… How does changing the web link in your Google My Business profile affect your search engine ranking… and why you absolutely should start using the new feature that Instagram rolled out globally today.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
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Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
SOURCES:
https://techcrunch.com/2020/07/07/instagram-swaps-out-its-activity-tab-for-shop-in-new-global-test/
https://twitter.com/vishalshahis/status/1280587053281861632
https://www.sterlingsky.ca/does-the-url-you-link-to-in-google-my-business-impact-ranking-in-the-local-pack/
https://techcrunch.com/2020/07/07/adobe-ai-for-content-creators/
https://www.searchenginejournal.com/tiktok-launches-self-serve-advertising-platform-globally/373876/
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7/8/2020 • 11 minutes, 10 seconds
188: SPECIAL: How the CCPA Affects Your Brand
A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton (@SPoulton) from WPromote joins Tod for an in-depth discussion about this legislation and how it affects your brand.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
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TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
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7/7/2020 • 17 minutes, 3 seconds
187: All Your Source Code Are Belong To Us
Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest engagement… If you’re not using structured data on your brand’s web site yet, this new but important tweak by Google may convince you to… and will India’s proposed legislation force Facebook and Google out of the country?
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/youtube-explains-some-common-algorithm-and-video-distribution-queries/581002/
https://wersm.com/instagram-to-launch-reels-in-india-following-tiktok-ban/
https://www.searchenginejournal.com/google-thumbnail-images-in-serps/373783/
https://www.searchenginejournal.com/india-proposes-access-to-google-and-amazon-algorithms/373761/
https://twitter.com/zachmstuck/status/1280178182520528897
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7/6/2020 • 7 minutes, 59 seconds
186: Plenty of Room at the Hotel California
So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, and it’s all thanks to a new American law that may have LEGAL ramifications for your brand.
Closing music by Arbutus Roots. Check them out on Spotify or at facebook.com/arbutusroots
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
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• Rate/Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
SOURCES:
https://searchengineland.com/facebook-ccpa-compliance-challenges-limited-data-use-337170
https://www.socialmediatoday.com/news/twitters-working-on-a-new-collaborative-option-for-fleets/581005/
https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html?m=1
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7/3/2020 • 8 minutes, 49 seconds
184: Oh Canada! 🇨🇦
Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why has TikTok shut down in one of its biggest markets?
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
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• Rate/Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
Starburst ad: https://www.youtube.com/watch?v=vNpkBfFMers
Starburst behind the scenes: https://www.youtube.com/watch?v=lzQIzVzzr-U
https://www.youtube.com/watch?v=vNpkBfFMers
https://techcrunch.com/2020/06/30/facebook-original-reporting/
https://wersm.com/india-bans-tiktok-and-59-other-chinese-owned-apps/
https://marketingland.com/usage-of-voice-has-plateaued-for-now-280241
https://www.socialmediatoday.com/news/snapchat-launches-new-shoppable-ar-try-on-campaign-with-gucci-shoes/580762/
https://www.mediapost.com/publications/article/353118/starburst-plays-vertical-video-to-launch-verticall.html
https://www.socialmediatoday.com/news/pinterest-reports-significant-increases-in-christmas-searches-as-users-seek/580771/
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6/30/2020 • 7 minutes, 49 seconds
183: Are Stock Photos Bringing Your Google Rank Down?
T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google is GIVING AWAY e-commerce listings… and we decrypt the mystery of the garage door companies currently spamming Google Maps.
Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://twitter.com/joyannehawkins of sterlingsky.ca
https://www.marketingdive.com/news/coca-cola-hershey-and-levis-join-facebook-ad-boycott-as-list-tops-90-bran/580678/
https://www.seroundtable.com/google-garage-door-spam-fix-29687.html
https://business.linkedin.com/marketing-solutions/blog/marketing-for-tech-companies/2020/what-s-next-for-tech--key-trends-shaping-the-future-of-our-moder
https://www.searchenginejournal.com/stock-photography-and-seo/373153/
https://www.socialmediatoday.com/news/youtubes-working-on-a-new-analytics-overview-summary-to-help-creators-maxi/580671/
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6/29/2020 • 11 minutes, 30 seconds
182: How Will The Facebook Ad Boycott Affect Your Brand?
Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s biggest brands says they’re in too — and not just for July… for the rest of the year. It forced Zuckerberg out to make a sort of non-announcement, but this whole boycott thing may have implications for YOUR brand too.
Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com.
Closing theme music by Pacific Colours. Check them out on Spotify.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
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Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://techcrunch.com/2020/06/25/youtubes-latest-experiment-is-a-tiktok-rival-focused-on-15-second-videos/
https://securelist.com/web-skimming-with-google-analytics/97414/
https://agorapulse.releasenotes.io/release/hrNHn-revised-reports-on-the-agorapulse-mobile-app
https://www.mediapost.com/publications/article/353020/slip-in-podcast-audiences-during-pandemic-seems-ju.html
https://www.msn.com/en-us/finance/companies/unilever-will-halt-us-ads-on-facebook-twitter-through-2020/ar-BB160SL2
https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653
https://www.forbes.com/sites/qai/2020/06/26/verizon-joins-growing-list-of-brands-in-facebook-ad-boycott/#36bc4fab3d7f
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6/26/2020 • 12 minutes, 28 seconds
181: Google Shuts Down Two Digital Marketing Services
Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE Google things today including the closure to TWO services that digital marketers use.
Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.facebook.com/marismith/posts/10157209167390009
https://support.google.com/youtube/thread/18138167?hl=en
https://searchengineland.com/google-to-shutter-calljoy-virtual-agent-for-smbs-on-july-22-336518
https://wersm.com/youtube-introduces-brandconnect-a-platform-for-creators-and-brands-to-collaborate/
https://www.marketingdive.com/news/brands-blocking-ads-on-black-lives-matter-related-keywords-draws-criticism/580524/
https://www.mobilemarketer.com/news/tiktok-unveils-global-platform-for-marketers-brand-scan-ar-ads/580497/
https://www.seroundtable.com/google-to-sunset-google-partners-acceleration-program-29675.html
https://www.seroundtable.com/new-google-ads-tools-29673.html
https://wersm.com/instagram-brings-its-tiktok-clone-reels-to-more-countries/
https://www.searchenginejournal.com/google-my-business-adds-4-new-attributes/372893/
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6/25/2020 • 11 minutes, 45 seconds
180: Twitter Has Good News and Bad News For Marketers
More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses.
ENTER THE CONTEST FOR CRELLO
Click bit.ly/tweet-tidm, then tweet the message that pops up. 😊
Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/
https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html
https://techcrunch.com/2020/06/23/instagram-expands-shopping-to-more-businesses-including-creators-selling-their-merch/
https://www.marketingprofs.com/charts/2020/43071/covid-19s-impact-on-digital-agencies-revenue-and-leads
https://www.semrush.com/sensor/?category=&db=US&date=2020-06-23
https://www.seroundtable.com/google-posts-disallows-political-social-rants-29670.html
https://searchengineland.com/feeds-deep-linking-app-install-campaigns-336434
https://twitter.com/MordyOberstein/status/1275361248146833413
https://www.nytimes.com/2020/06/23/business/media/facebook-ad-boycott.html
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6/24/2020 • 11 minutes, 54 seconds
179: Empowering or Exploitative?
A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let you advertise on its platform - without a Facebook account.
ENTER THE CONTEST FOR CRELLO
Click http://bit.ly/tweet-tidm, then tweet the message that pops up. 😊
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit http://engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: http://ratethispodcast.com/today
• Click http://bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds — http://todayindigital.com/classifieds
• Mid-Rolls — http://todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: http://tiktok.com/@todmaffin
• Mixer: http://mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.marketingprofs.com/charts/2020/43058/the-state-of-webinars-length-engagement-and-feature-trends-infographic
https://wersm.com/new-instagram-advertisers-will-not-need-a-facebook-account/
https://www.marketingdive.com/news/mcdonalds-pg-wade-into-danger-zone-with-black-lives-matters-ads-study/580328/
https://www.mobilemarketer.com/news/north-face-patagonia-rei-boycott-facebook-after-calls-from-civil-rights-g/580222/
https://www.socialmediatoday.com/news/tiktok-adds-new-features-for-pride-announces-new-initiatives-to-support-th/580307/
https://www.androidpolice.com/2020/06/22/google-shopping-teardown-hints-at-upcoming-dark-mode-and-ar-previews/
https://www.localsearchforum.com/threads/near-other-business-showing-in-3-pack.56455/#post-167422
https://twitter.com/GoogleAds/status/1275506162620907520
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6/23/2020 • 7 minutes, 41 seconds
178: Facebook Buys a Big Part of Microsoft
A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get all the features of Canva FOR FREE… and Microsoft’s HUGE NEWS: The sell-off of their video game streaming platform Mixer to Facebook. It’s a stunning move that DOES have implications for digital marketers, and thousands of streamers who are just learning about it now.
ENTER THE CONTEST FOR CRELLO
Click bit.ly/tweet-tidm, then tweet the message that pops up. 😊
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/microsoft-announces-shutdown-of-mixer-gaming-platform-merges-mixer-users-i/580293/
https://www.marketingdive.com/news/marketers-invested-in-digital-tools-were-quicker-to-pivot-when-pandemic-hit/580235/
https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/
https://www.socialmediatoday.com/news/civil-rights-groups-call-on-advertisers-to-pause-facebook-ad-spend-in-july/580207/
https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch
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6/22/2020 • 9 minutes, 24 seconds
177: Is Google the Next Pinterest?
Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.blog.google/products/ads/new-ways-to-drive-action/
https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you
https://9to5mac.com/2020/06/18/exclusive-ios-14-to-include-overhauled-podcasts-app-with-for-you-bonus-content-more/
https://www.uplers.com/wp-content/themes/uplers/assets/pdf/The-Impact-of-COVID-19-on-Digital-Agencies-A-Survey-Report.pdf
https://techcrunch.com/2020/06/18/googles-latest-experiment-is-keen-an-automated-machine-learning-based-version-of-pinterest/
https://www.seroundtable.com/google-search-ranking-algorithm-shuffles-thursday-29646.html
https://www.seroundtable.com/google-ads-covid-19-credits-29645.html
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6/19/2020 • 7 minutes, 25 seconds
176: Finally… Links in Instagram Captions (Sort Of)
Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://techcrunch.com/2020/06/18/flipboard-storyboards/
https://support.google.com/google-ads/answer/9934637
https://www.blog.google/products/ads/helping-businesses-and-nonprofits-recover/#:~:text=Helping%20consumers%20connect%20with%20businesses
https://support.google.com/google-ads/answer/7549288?hl=en
https://adstudio.spotify.com/self-serve-sound-on-video-ads
https://www.socialmediatoday.com/news/instagram-tests-shopping-tags-in-post-captions/580063/
https://www.socialmediatoday.com/news/facebook-expands-fan-subscriptions-for-gaming-streamers-adds-in-stream-ad/580054/
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6/18/2020 • 8 minutes, 45 seconds
175: You Won’t Believe What Google Is Banning Now!
Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on YouTube worse, and I’m sorry, WHAT platform is overtaking Twitter when it comes to where people get their news from? You won’t believe what the totally not clickbaity answer is.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://browsermedia.agency/blog/top-100-digital-marketing-influencers-2020
https://twitter.com/MattNavarra/status/1272831666361417728
https://wersm.com/photoshop-now-uses-advanced-ai-to-create-a-mask-around-hair/
https://techcrunch.com/2020/06/16/facebook-turn-off-political-ads-voting-info-center
https://www.searchenginejournal.com/instagram-to-surpass-twitter-as-a-popular-news-source/372254/
https://techcrunch.com/2020/06/17/unbounce-funding/
https://www.socialmediatoday.com/news/facebook-adds-new-options-for-parenting-groups/579944/
https://www.socialmediatoday.com/news/twitter-launches-audio-clips-in-tweets-on-ios/580036/
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6/17/2020 • 10 minutes, 17 seconds
174: Is Google Revealing Too Much About Your Business?
Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on that business’s Google My Business profile. Whether you want it or not. If that’s something that concerns you, you’re not alone, and you may be one of the many marketers who are checking their OWN profile today.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
VidYou dynamic video tool: https://bit.ly/appsumo47 (referral link)
https://searchengineland.com/black-lives-matter-and-brand-safety-its-more-complicated-than-keywords-335881
https://www.searchenginejournal.com/google-guest-posting-for-links-warning/372115/
https://twitter.com/tomwaddington8/status/1271428812476219392
https://forbusiness.snapchat.com/blog/master-ads-manager-with-snap-focus
https://wersm.com/google-helps-advertisers-discover-and-secure-streaming-content-ad-inventory/
https://support.google.com/adspolicy/answer/9900017?hl=en&ref_topic=29265
https://corporate.walmart.com/newsroom/2020/06/15/walmart-expands-its-ecommerce-marketplace-to-more-small-businesses
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6/16/2020 • 9 minutes, 11 seconds
173: Which of These Two Lines is Longer: I or |
It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And Facebook today admitting that last week, they did that to ALL of us — double-counting many of the most important metrics we rely on.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://marketingland.com/how-using-neuroscience-can-help-capture-customer-sentiment-and-predict-future-behavior-279918
https://www.marketingdive.com/news/global-ad-marketplace-to-drop-7-this-year-rebound-next-year-magna-says/579778/
https://wersm.com/you-can-now-upload-custom-backgrounds-to-your-microsoft-teams-video-calls/
https://www.facebook.com/business/news/good-questions-real-answers-how-does-facebook-use-machine-learning-to-deliver-ads/#
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6/15/2020 • 8 minutes, 41 seconds
172: The Myth of the 51% Majority
Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs out there today… and a warning: Not all marketing surveys are trustworthy.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.seroundtable.com/google-counterfeit-goods-takedown-29595.html
https://www.yotpo.com/blog/survey-consumers-want-texts/
https://wersm.com/snapchat-introduces-minis-third-party-apps-that-live-inside-chat/
https://support.google.com/youtube/thread/52951454?hl=en
https://www.androidpolice.com/2020/06/11/redditor-discovers-insanely-simple-url-trick-to-remove-ads-from-any-youtube-video
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6/12/2020 • 7 minutes, 48 seconds
171: This Podcast is Sick.
Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ads, well.. Things are getting even MORE restrictive, and that’s causing a lot of digital marketers to scramble and check in on their active campaigns.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.theq.live/
https://www.searchenginejournal.com/youtube-customize-channel/371774/
https://www.marketingdive.com/news/big-advertisers-demand-delay-to-tv-upfronts-broader-media-buying-changes/579623/
https://techcrunch.com/2020/06/11/twitter-reactions/
https://techcrunch.com/2020/06/11/snapchat-redesigns-its-app-with-new-action-bar/
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6/11/2020 • 18 minutes, 55 seconds
170: Metrics and Morality
Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s posts up. But now, some digital marketers are saying enough is enough, and they’re pulling ALL ad spend from Facebook, leaving many other agencies to consider doing the same.
TAKE THE POLL: https://twitter.com/todmaffin/status/1270779964829298688
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.nytimes.com/2020/06/09/business/media/facebook-advertisers-trump-zuckerberg.html
https://www.marketingprofs.com/charts/2020/43031/how-covid-19-affected-email-benchmarks-in-19-industries-in-spring-2020
https://www.mariehaynes.com/john-mueller-podcast-transcription/
https://www.seroundtable.com/temporarily-closed-status-on-google-my-business-29589.html
https://www.socialmediatoday.com/news/short-form-video-app-zynn-has-been-removed-from-the-google-play-store/579522/
https://searchengineland.com/bing-webmaster-tools-new-site-scan-feature-finds-seo-issues-335600
https://www.wired.com/story/zynn-hot-new-video-app-stolen-content
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6/10/2020 • 8 minutes, 33 seconds
169: It’s Time. Delete Your Grey Account.
It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’s probably forcing a lot of managers like you to clean up their grey accounts today.
Today’s episode is sponsored by Ladder.Sport
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://wersm.com/businesses-can-now-add-more-hours-to-google-my-business/
https://www.searchenginejournal.com/pinterest-shows-shoppable-pins-in-visual-search-results/371629/
https://www.marketingprofs.com/charts/2020/43021/median-landing-page-conversion-rates-for-16-industries
https://techcrunch.com/2020/06/09/businesses-on-facebook-can-now-respond-to-customers-in-messenger/
https://www.mobilemarketer.com/news/marketers-pay-higher-ad-rates-for-social-video-as-demand-picks-bac/579421/
https://www.marketingdive.com/news/roku-teams-with-kroger-to-integrate-shopper-data-and-streaming-tv-ads/579440/
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6/9/2020 • 11 minutes, 28 seconds
168: Can We Legally Use Embedded Instagram Posts or Not?!
So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelling mid-funnel content. But now, Instagram’s made a statement on the matter that is confusing the hell out of a LOT of brand managers, today.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://techcrunch.com/2020/06/08/twitter-to-launch-a-revamped-verification-system-with-publicly-documented-guidelines/
https://wersm.com/you-probably-need-permission-before-embedding-instagram-posts/
https://www.marketingdive.com/news/disney-expands-luminate-ad-sales-offering-to-hulu-for-1st-time/579348/
https://www.searchenginejournal.com/duckduckgo-questioned-by-authorities-over-google-antitrust-investigation/371389/
https://www.marketingdive.com/news/coca-cola-eyes-streaming-real-time-content-production-in-marketing-restart/579274/
https://twitter.com/MattNavarra/status/1269742722769997830
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6/8/2020 • 8 minutes, 15 seconds
167: Why Marketers LOVE Programmatic Ads
Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds programmatic advertising usage is rising... And, why you shouldn’t ignore the role co-citation and co-occurrence play in SEO.
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/instagram-tests-new-format-for-recommended-content-listings-below-the-all/579256/
https://marketingland.com/how-a-cdp-can-help-reduce-ad-spend-drive-revenue-and-build-trust-with-customers-279775
https://www.marketingdive.com/news/66-of-marketers-expect-to-increase-programmatic-ad-spending-survey-finds/579191/
https://www.searchenginejournal.com/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/?ver=370620X2
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6/5/2020 • 6 minutes, 44 seconds
166: A Glimmer of Digital Hope
Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool that might save you a lot of headaches... And, chances are you’ve fallen for at least one of these adtech myths.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://advanced-television.com/2020/06/04/forecast-european-digital-ads-down-only-5-5-in-2020/
https://www.socialmediatoday.com/news/youtube-adds-new-analytics-report-alerts-for-merchandise-sales-within-live/579162/
https://www.searchenginejournal.com/diagnose-google-ads-performance-changes-faster-with-explanations/371291/
https://support.google.com/google-ads/answer/9911637
https://support.google.com/google-ads/answer/9000655
https://www.forbes.com/sites/augustinefou/2020/06/04/are-marketers-wasting-money-on-adtech-myths/amp/
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6/4/2020 • 5 minutes, 24 seconds
165: Managing COVID Messaging Burnout
A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you might want to rethink your brand’s COVID messaging.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.searchenginejournal.com/google-is-currently-experience-indexing-problems/371137/?ver=371137X2
https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/
https://wersm.com/this-new-facebook-feature-helps-clean-up-your-past/
https://marketingland.com/your-customers-arent-interested-in-your-covid-messaging-anymore-what-now-279711
https://www.prweek.com/article/1682400/gci-health-harris-poll-finds-clear-desire-non-covid-related-content
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6/3/2020 • 5 minutes, 51 seconds
164: A Hashtag, a PSA, and a Mystery
A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google ranking mystery is solved!
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://twitter.com/instagram/status/1267859718917120001
https://techcrunch.com/2020/06/02/tech-companies-mark-blackout-tuesday/
https://twitter.com/TwitterSupport/status/1267105441278033920
https://wersm.com/update-your-iphone-to-ios-13-5-1-now/
https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/
https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/
https://searchengineland.com/google-local-ranking-changes-in-early-may-thank-a-bug-335452
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6/2/2020 • 5 minutes, 49 seconds
163: Brands and #BlackLivesMatter
Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might make boring videos bearable... And, are Instagram Stories on their way to overtaking your feed?
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/how-social-platforms-are-responding-to-the-blacklivesmatter-protests-acros/578908/
https://www.nytimes.com/2020/05/31/business/media/companies-marketing-black-lives-matter-george-floyd.html
https://www.socialmediatoday.com/news/youtube-rolls-out-video-chapters-to-all-creators/578811/
https://techcrunch.com/2020/05/28/youtube-introduces-video-chapters-to-make-it-easier-to-navigate-through-longer-videos/
https://about.fb.com/news/2020/05/id-verification-high-reach-profiles/
https://www.socialmediatoday.com/news/facebook-expands-verification-requirements-to-profiles-with-large-audiences/578802/
https://www.socialmediatoday.com/news/instagram-is-testing-a-double-story-stories-feed-with-some-users/578819/=
https://business.instagram.com/
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6/1/2020 • 5 minutes, 30 seconds
162: Trump’s Twitter Fight is YOUR Problem Now
Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to push into the live-events space… And it’s another round of “Which One of These Three Features Has Twitter Rolled Out”
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.searchenginejournal.com/executive-order-weaken-cda-230/370809/
https://www.marketingdive.com/news/comcast-splits-ownership-of-targeted-ad-platform-with-charter-viacomcbs-as/578856/
https://www.marketingdive.com/news/record-digital-ad-revenue-preceded-slowest-quarter-in-a-decade-iab-finds/578781/
https://www.seroundtable.com/google-page-experience-update-29529.html
https://techcrunch.com/2020/05/29/facebook-takes-on-twitter-with-venue-a-second-screen-companion-for-live-events/
https://agorapulse.releasenotes.io/release/G5rxx-bulk-inbox-actions-and-unified-calendar-for-all
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5/29/2020 • 7 minutes, 24 seconds
161: What’s that App Called Again? You Know The One...
Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Studio gets some suspiciously TikTok-like features.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://wersm.com/instagram-starts-rolling-out-igtv-ads/
https://www.marketingdive.com/news/cmos-became-a-more-diverse-group-in-2019-study-says/578739/
https://www.marketingdive.com/news/criteos-self-service-platform-places-ads-across-retailer-e-commerce-sites/578721/
https://www.socialmediatoday.com/news/the-rise-of-new-short-form-video-app-zynn-could-spell-trouble-for-tiktok/578733/
https://www.socialmediatoday.com/news/facebook-adds-new-ar-tools-for-creators-including-music-activated-effects/578726/
https://marketingland.com/facebook-marketplace-is-open-for-businesses-selling-new-products-279643
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5/28/2020 • 7 minutes, 17 seconds
160: The End of Instagram Influencers?
Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influencers on their way out?... And is there such a thing as an SEO-friendly FONT?
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.marketingprofs.com/charts/2020/42970/would-people-rather-watch-an-ad-or-share-their-email-address
https://www.searchenginejournal.com/google-rolls-out-3-new-attributes-for-gmb-listings/370581/
https://www.seroundtable.com/seo-friendly-fonts-google-29514.html
https://www.jonloomer.com/2020/05/26/create-facebook-pixel-event-for-time-spent/
https://www.searchenginejournal.com/google-announces-3-day-digital-conference-starting-june-30/370492/
https://www.adweek.com/brand-marketing/why-instagram-influencers-are-being-swapped-out-for-more-authentic-tiktok-creators
https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160
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5/27/2020 • 9 minutes, 12 seconds
159: Why Is Google Rewriting Your Metadata?!
Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and TikTok’s new location function will spell more work for social media community managers.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by: http://ladder.sport
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.searchenginejournal.com/amazon-news-sports-podcasting/370476/
https://www.searchenginejournal.com/google-ads-incorporates-retail-category-reporting/370470/
https://www.searchenginejournal.com/why-google-rewrites-meta-descriptions/370452/
https://marketingland.com/blogging-for-shopify-a-unique-seo-approach-279593
https://www.marketingdive.com/news/59-of-ad-agency-employees-working-longer-during-pandemic-study-says/578557/
https://www.facebook.com/business/news/new-courses-to-bring-your-business-online/
https://www.bbc.com/news/technology-52808177
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5/26/2020 • 11 minutes, 11 seconds
158: Ready Player One
Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online advertising space… and Google phases out a popular ad format.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by MediaNegotiator.US
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/facebook-adds-post-creation-capacity-to-creator-studio-app/578481/
https://www.radvertisingschool.com/
https://searchengineland.com/google-to-sunset-gallery-ads-beta-focus-on-image-extensions-334781
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5/22/2020 • 4 minutes, 45 seconds
157: The Lovers, The Dreamers, and Me. 🌈
Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs best on Facebook, and some nice changes to their Ads Manager app on mobile.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by: MediaNegotiator.US
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/facebook-clarifies-guidelines-around-music-usage-in-video-posts/578357/
http://Resizing.app
https://jasonburlin.com/why-should-you-use-bid-cost-caps-in-your-facebook-campaigns/
https://twitter.com/CoryDobbin/status/1244338599547547649
https://twitter.com/CoryDobbin/status/1227996935736438787
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5/21/2020 • 10 minutes, 57 seconds
156: TikTok’s Ad Algorithm Revealed
We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” tweets come available?... Bing adds real-time index inclusion… and more.
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by: MediaNegotiator.US
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://digiday.com/media/how-tiktok-ranks-ads
https://www.seroundtable.com/bing-webmaster-tools-migrates-new-29482.html
https://twitter.com/OvercastFM/status/1263122624760229892
https://blog.twitter.com/en_us/topics/product/2020/testing-new-conversation-settings.html
https://www.socialmediatoday.com/news/facebook-expands-test-of-skippable-mid-roll-ads-in-videos/578279/
https://twitter.com/BidenInsultBot
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5/20/2020 • 7 minutes, 38 seconds
155: Time to Revamp Your Pandemic-Themed Ads
In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new categories and brand safety controls, a new discovery tool from Pinterest may be good news for fashion marketers, and consumers getting reeeeeeeeally tired of your COVID-19 ad.
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://about.fb.com/news/2020/05/introducing-facebook-shops/
https://newsroom.pinterest.com/en/post/pinterest-launches-curated-shopping-spotlights
https://www.marketingdive.com/news/youtube-advertisers-get-access-to-streaming-tv-under-new-youtube-select-off/578220/
https://www.acemetrix.com/insights/blog/is-a-sense-of-sameness-plaguing-covid-19-ads/
https://blog.chromium.org/2020/05/resource-heavy-ads-in-chrome.html?m=1
https://www.blog.google/products/ads/introducing-youtube-select/
https://www.searchenginejournal.com/google-ads-shortens-business-identity-verification-time/369092/
https://www.seroundtable.com/google-discover-search-console-reporting-bug-29478.html
https://techcrunch.com/2020/05/18/disney-kevin-mayer-tiktok-ceo/
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5/19/2020 • 7 minutes, 26 seconds
154: Special Episode: B2B Digital Marketing in a Post-Pandemic World
It's a stat holiday here in British Columbia, so in lieu of a regular show, here's the full conversation I had this week with Mark Emond. Mark is CEO of DemandSpring.com.
Also be sure to read his great piece in MarketingProfs.com called "B2B Marketing After COVID-19: What Changes and What Doesn't?"
--
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
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5/18/2020 • 20 minutes, 26 seconds
153: Facebook Just Paid $400 Million for Your Thoughts
In today’s episode — the real reason Faceook bought GIPHY. Plus, how is consumer behaviour shifting now that we’re in the next phase of the pandemic? Your brand’s Instagram Live broadcasts can now live forever… And the future of digital marketing in the B2B space.
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.mobilemarketer.com/news/facebook-acquires-giphy-image-sharing-platform-for-reported-400m/578060/
https://www.kantar.com/Campaigns/Covid-19-Barometer
https://www.marketingdive.com/news/3-pandemic-related-behaviors-will-stick-as-consumer-anxiety-subsides-kanta/578025/
https://www.mediapost.com/publications/article/351442/ice-breakers-says-mint-before-you-mask-mms-so.html
https://www.socialmediatoday.com/news/instagram-officially-launches-option-to-share-instagram-live-broadcasts-to/577995/
https://techcrunch.com/2020/05/15/us-video-game-sales-have-record-quarter-as-consumers-stay-at-home/
https://techcrunch.com/2020/05/14/why-did-apple-buy-nextvr/
https://twitter.com/JonErlichman/status/1258860648903172096
---
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5/15/2020 • 10 minutes, 1 second
152: Blitneey Speers
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media?
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.socialmediatoday.com/news/google-adds-new-option-to-group-and-color-code-tabs-in-chrome/577915/
https://www.socialmediatoday.com/news/linkedin-now-factors-dwell-time-into-content-distribution-algorithm-whic/577839
https://www.socialmediatoday.com/news/youtubes-new-audience-activity-insights-are-now-available-to-all-creators/577923
https://www.socialmediatoday.com/news/linkedin-rolls-out-new-updates-for-sales-navigator-including-detailed-link/577909
https://www.marketingdive.com/news/mcdonalds-will-boost-us-marketing-100m-as-dining-rooms-reopen/577927/
https://www.seroundtable.com/google-my-business-reviews-backfilling-now-29451.html
https://archive.google.com/jobs/britney.html
https://twitter.com/liahaberman/status/1261004966832959488
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5/14/2020 • 7 minutes, 42 seconds
151: The Campaign That Ran $100 Cost-PER-COMMENT
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com
Today’s episode is sponsored by Tresta.com. Business calling, texting and call management in an easy to use app.
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://status.fb.com/ads/
https://www.agorapulse.com/social-media-lab/boosting-facebook-live-video-replays/
https://marketingland.com/retailers-can-now-link-their-paypal-and-google-merchant-center-accounts-279386
https://www.seroundtable.com/google-link-buying-analogy-aliexpress-29443.html
https://www.marketingdive.com/news/companies-behavior-mid-pandemic-influences-future-brand-loyalty-survey-fi/577849/
https://www.reuters.com/article/us-france-tech-regulation-idUSKBN22P2JU
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5/13/2020 • 12 minutes, 46 seconds
150: How to Stop CBO Ad Sets (Without Stopping CBO Ad Sets)
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com
Today’s episode is sponsored by Ladder.sport
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.marketingprofs.com/charts/2020/42890/eight-common-campaign-management-mistakes-agencies-make
https://wersm.com/you-can-now-add-polls-to-your-linkedin-posts/
https://www.fooddive.com/news/why-pepsico-launched-2-new-direct-to-consumer-sites/577676/
https://www.seroundtable.com/google-temporarily-closed-29438.html
https://grow.google/intl/ALL_au/
https://twitter.com/Pamela_Lund/status/1260256544341413893
https://about.instagram.com/blog/announcements/continuing-our-work-to-fight-online-bullying
https://www.businessinsider.com/facebook-rolling-out-new-targeting-options-for-premium-video-2020-5
https://theofficeslack.com/
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5/12/2020 • 12 minutes, 35 seconds
149: TikTok Removes…. MUSIC?!?!!
Welcome Product Hunters!
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://techcrunch.com/2020/05/11/facebook-and-instagram-ad-new-features-to-help-you-find-and-support-local-businesses/
https://www.blog.google/products/ads/local-inventory-ads-curbside-pickup/
https://docs.google.com/forms/d/e/1FAIpQLSfaPFtHtIbz24hCE4x6OZZkNtXDKlIlWHhhQpY6y6X5Yf5d5w/viewform
https://www.searchenginejournal.com/video-timestamp-results-google-search/364020/
https://twitter.com/Marie_Haynes/status/1259887876025786370
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5/11/2020 • 8 minutes, 38 seconds
148: Is That a New Ad Format In Your Pocket, Or… ?
Welcome Product Hunters! ❤️ This is Friday's episode. Monday's comes out at 5pm ET / 2pm PT — so be sure to Subscribe so you don't miss the very latest.
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://mspoweruser.com/instagram-direct-message-forward
https://digiday.com/media/tiktok-is-coming-after-snapchat-with-a-new-augmented-reality-ad-format
https://www.searchenginejournal.com/youtube-expands-ad-formats-for-tv-screens/367030/
https://www.seroundtable.com/google-search-console-international-targeting-29420.html
https://www.reddit.com/r/TechSEO/comments/gegv8k/does_search_consoles_target_audience_in_has_any/
https://searchengineland.com/googles-got-a-new-shopping-ad-test-and-its-a-weird-one-334420
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5/8/2020 • 10 minutes, 1 second
147: What We Learned About SEO From Yesterday’s LinkedIn Blackout
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.marketingdive.com/news/consumers-tire-of-covid-19-related-ads-survey-finds/577551/
https://www.seroundtable.com/linkedin-google-return-29413.html
https://newsroom.pinterest.com/en/post/pinterest-launches-shopify-app-for-easy-merchant-access-to-catalogs
https://www.blog.google/outreach-initiatives/small-business/understanding-rising-consumer-interests-covid-19/
https://www.searchenginejournal.com/elementor-pro-critical-vulnerability/366828/
https://www.blog.google/products/ads/youtube-streaming-trends-features/
https://www.rom.on.ca/en/rom-at-home/covid-19-giving-bats-a-bad-rep
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5/7/2020 • 9 minutes, 33 seconds
146: Nausea on the Google See-Saw
Thanks to Tresta.com for sponsoring today's episode. Business calling, texting and call management in an easy to use app.
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com
Help Spread the Word!
• Review this podcast at https://ratethispodcast.com/today
• Click https://bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classified Ads (only $20) — http://engageQ.com/classifieds
• 30-/60-second Mid-Rolls — http://engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: https://www.tiktok.com/@todmaffin
• Mixer: https://mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.marketingdive.com/news/rokus-ad-platform-launches-with-drizly-experian-intuit-turbotax-and-lexu/577457/
https://sproutsocial.com/insights/leverage-google-my-business-from-sprout/
https://www.seroundtable.com/linkedin-removed-google-index-29408.html
https://www.seroundtable.com/impacted-google-may-2020-core-update-29410.html
https://www.seroundtable.com/linkedin-removed-google-index-29408.html
https://marketingland.com/shopify-launches-post-covid-pos-yelp-rolls-out-omnichannel-tools-for-smbs-279252
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5/6/2020 • 9 minutes, 1 second
145: Did You Drop Off Google’s Page One Too?
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com
Help Spread the Word!
• Review this podcast at https://ratethispodcast.com/today
• Click https://bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classified Ads (only $20) — http://engageQ.com/classifieds
• 30-/60-second Mid-Rolls — http://engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: https://www.tiktok.com/@todmaffin
• Mixer: https://mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://searchengineland.com/advertisers-signal-glimmers-of-optimism-334107
https://www.marketingdive.com/news/gen-z-wants-fun-exciting-ads-amid-pandemic-boredom-survey-says/577339/
https://sproutsocial.com/insights/data/index/
https://www.seroundtable.com/google-may-2020-core-update-live-29403.html
https://www.searchenginejournal.com/google-smart-shopping-beta-testing-new-customer-only-goal/366210/
https://www.theverge.com/2020/5/5/21247871/google-podcasts-listener-data-update
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5/5/2020 • 9 minutes, 26 seconds
144: Why You Should Stop Saying ‘Unprecedented’ in Your Marketing
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com
Help Spread the Word!
• Review this podcast at https://ratethispodcast.com/today
• Click https://bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classified Ads (only $20) — http://engageQ.com/classifieds
• 30-/60-second Mid-Rolls — http://engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: https://www.tiktok.com/@todmaffin
• Mixer: https://mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://www.seroundtable.com/google-question-hub-screen-shots-29395.html
https://www.seroundtable.com/google-ads-blocks-5-000-ads-per-minute-29394.html
https://sproutsocial.com/insights/introducing-dropbox-integration/
https://techcrunch.com/2020/05/04/yelp-virtual-services/
https://searchengineland.com/google-may-2020-core-update-rolling-out-today-334128
QUIZ MUSIC: Kevin MacLeod CC BY 3.0
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5/4/2020 • 7 minutes, 12 seconds
143: “You talk too fast. Sit up straighter. Stop saying Um.”
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com
Help Spread the Word!
• Review this podcast at https://ratethispodcast.com/today
• Click https://bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classified Ads (only $20) — http://engageQ.com/classifieds
• 30-/60-second Mid-Rolls — http://engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: https://www.tiktok.com/@todmaffin
• Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.seroundtable.com/site-go-down-google-deindex-urls-in-two-days-29385.html
https://www.socialmediatoday.com/news/facebook-begins-to-re-open-moderation-centers-as-concerning-content-gains-m/577158/
https://www.socialmediatoday.com/news/levis-uses-pinterests-advanced-style-matching-to-create-customized-brand/577155/
https://www.searchenginejournal.com/wordpress-vulnerabilities-update/365482/
https://www.socialmediatoday.com/news/tiktok-adds-new-adjust-clips-video-editing-feature/577153/
https://www.socialmediatoday.com/news/linkedin-adds-new-video-intro-and-interview-assessment-tools-to-improve-dig/577150/
https://searchengineland.com/have-we-hit-bottom-yet-what-new-earnings-reports-say-about-covids-impact-on-digital-advertising-333978
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5/1/2020 • 9 minutes, 44 seconds
142: New YouTube and TikTok Ad Placements
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com
Help Spread the Word!
• Click https://bit.ly/tweet-tidm to preview a tweet you can publish
• Review this podcast at https://ratethispodcast.com/today
Advertising: Reach ~1,000 Digital Marketers
• Classified Ads (only $20) — http://engageQ.com/classifieds
• 30-/60-second Mid-Rolls — http://engageQ.com/podcastads
TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: https://www.tiktok.com/@todmaffin
• Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/linkedins-up-to-690-million-members-reports-26-growth-in-user-sessions/577067/
https://www.socialmediatoday.com/news/youtubes-running-a-new-test-that-will-provide-more-info-on-products-featur/577059/
https://www.socialmediatoday.com/news/facebook-closes-in-on-new-milestone-of-3-billion-total-users-across-its-pla/577048/
https://techcrunch.com/2020/04/29/tiktok-tops-2-billion-downloads/
https://digiday.com/marketing/tiktok-is-testing-a-shop-now-button-for-influencer-videos
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Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
Ads are coming to Facebook Live broadcasts
Google is considering delaying Mobile-First indexing
The SPEED of your brand’s web site isn’t as big a deal to Google as we thought
Facebook brings back one of its most popular features
And, oh to be a copywriter in the age of the pandemic
Reach ~1,000 Digital Marketers Here
Classified Ads (only $20) — http://engageQ.com/classifieds
30-/60-second Mid-Rolls — http://engageQ.com/podcastads
Help Spread the Word!
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginewatch.com/2020/04/29/google-trends-in-covid-19-times-and-how-to-use-them-in-content/
https://marketingland.com/facebook-expands-test-for-in-stream-ads-on-live-279127
https://www.marketingdive.com/news/google-ad-revenue-rises-10-masking-slowdown-from-pandemic/576965/
https://www.theverge.com/2020/4/29/21240509/google-meet-video-conferencing-free-gmail
https://variety.com/2020/music/news/facebook-paid-livestreams-for-musicians-1234591767/
https://wersm.com/facebook-brings-back-its-live-with-video-feature/
https://www.seroundtable.com/google-delay-mobile-first-indexing-29370.html
https://marketingland.com/microsoft-advertising-ui-whats-new-so-far-279124
https://www.seroundtable.com/google-site-speed-small-ranking-factor-29368.html
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On today's show:
A new ad placement on Snapchat that will be hard to ignore
A way for you to virtually attend a real marketing conference for free
Google isn’t showing you everything you think it is
Missing some search console data? Yes you are.
And, wait… TikTok is SELLING blue checkmark badges to marketers now?
Help spread the word!
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
STORY SOURCES:
https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/
https://www.socialmediatoday.com/news/snapchat-launches-new-premium-ad-options-adds-vertical-video-conversion-to/576858/
https://www.marketingdive.com/news/local-ad-revenue-forecast-contracts-106-due-to-coronavirus-study-says/576881/
https://www.seroundtable.com/google-search-console-reports-tracking-fewer-pages-29362.html
https://techcrunch.com/2020/04/28/shopify-launches-shop-a-new-mobile-shopping-app/
https://wersm.com/trello-expands-admin-permissions-for-free-board-members/
https://www.socialmediatoday.com/news/snapchat-publishes-new-research-into-how-snapchatters-are-adapting-to-covid/576853/
https://marketingland.com/35-discover-martech-sessions-available-now-on-demand-279102
https://techcrunch.com/2020/04/28/spotify-owned-anchor-can-now-turn-your-video-chats-into-podcasts/
https://www.mobilemarketer.com/news/sprinklr-adds-tiktok-to-customer-experience-platform
---
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4/28/2020 • 8 minutes, 53 seconds
139: How Has COVID-19 Changed Social Media Engagement?
Today, a special episode: Sprout Social's research on how COVID-19 has changed how consumers engage with brands on social media.
Advertise on the Podcast
Classified Ads (only $20) — http://engageQ.com/classifieds
30-second Mid-Rolls — http://www.engageq.com/podcastads
Help spread the word!
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCE:
https://sproutsocial.com/insights/covid19-social-media-changes/
---
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4/27/2020 • 9 minutes, 10 seconds
138: I’m sorry, HOW did you know I’m pregnant?!
Facebook removes a controversial targeting interest
Will we filthy marketers soon be able to target people based… on their medical condition?
LinkedIn might be a little broken
And QR codes are back, baby!
Classified Ads: Reach 1,000+ digital marketers
Visit http://engageQ.com/classifieds — only $20 per episode
Help spread the word!
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.marketingdive.com/news/report-cvs-forms-digital-ad-network/576694/
https://wersm.com/can-you-catch-this-burger-king-qr-code/
https://techcrunch.com/2020/04/23/facebook-pulls-pseudoscience-from-its-list-of-targeted-ad-categories/
https://www.androidpolice.com/2020/04/24/youtube-collapse-comment-section-video-pages/
https://twitter.com/MattNavarra/status/1253632827083677697
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4/24/2020 • 7 minutes, 9 seconds
137: WARNING: Episode Contains High Levels of Cringe
The pandemic is going to change your brand messaging for longer than you think
A BIG change coming to Google Ads
Will TikTok’s video upload ability kill the platform?
And a reminder: The Internet never forgets.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.marketingdive.com/news/coronavirus-reshapes-consumer-habits-creating-4-new-segments-report-finds/576633/
https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/
https://www.socialmediatoday.com/news/youtube-announces-new-celebrity-fronted-originals-to-maximize-lockdown-vie/576589/
---
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4/23/2020 • 5 minutes, 23 seconds
136: [PODCAST HOST BASED IN CANADA]
Everything’s coming up TikTok. So… how’s Snapchat doing?
What Instagram’s cofounders have been working on since they left Facebook
And the clever hack to make the CTA Button in your Facebook ad say ANYTHING you want it to.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://clickthrough.marketing/facebook-custom-cta-buttons-ads/
https://www.socialmediatoday.com/news/snapchat-posts-increases-in-both-users-and-revenue-in-q1-2020-report/576493/
https://wersm.com/the-co-founders-of-instagram-reunited-to-build-a-covid19-tracker/
---
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4/22/2020 • 9 minutes, 5 seconds
135: I Obviously Don’t Know Anything About Oil.
Google makes its Product Listings FREE
Pinterest latest trends report has some good ideas if you’re desperate for pandemic-appropriate content
And Facebook cancels its biggest planned change to its ad platform
This episode is brought to you by Tresta.com
Search for the SOCIAL ANIMAL deal on Appsumo at http://bit.ly/todsumo [affiliate link]
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
SOCIAL ANIMAL deal on Appsumo: http://bit.ly/todsumo [affiliate link]
https://marketingland.com/amid-the-economic-gloom-some-hopeful-indicators-emerge-for-marketers-278918
https://www.searchenginejournal.com/google-makes-it-free-to-sell-products-in-search-results/363390/
https://www.socialmediatoday.com/news/pinterest-search-trends-during-covid-19-infographic/576332/
---
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4/21/2020 • 11 minutes, 14 seconds
134: Has Buffer Killed Its “Reply” Product? (Answer: Yup)
Why You Can’t Trust YouTube’s Newest Metric
Google is handing out free ads. Does YOUR brand qualify?
Quora revamps it ads manager
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginejournal.com/youtube-to-show-creators-what-time-of-day-their-audience-in-online/362624/
https://wersm.com/adapting-your-facebook-ad-measurement-strategy-during-the-covid-19-crisis/
https://www.searchenginejournal.com/quora-revamps-ad-manager-interface/362904/
https://www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/
---
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4/20/2020 • 7 minutes, 34 seconds
133: Campaign Review Delays Will be the New Normal for a While
Your brand should soon be able to livestream on your Instagram AND Facebook Page — at the same time
There’s a new Reaction Emoji for COVID-19
And we have some news on when ad campaign review times might be back to normal… and you’re not gonna like it.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/instagrams-working-on-an-option-to-simulcast-instagram-live-streams-to-fac/576236/
https://techcrunch.com/2020/04/17/facebook-adds-new-care-emoji-reactions-on-its-main-app-and-in-messenger/
https://www.socialmediatoday.com/news/facebook-outlines-plan-to-return-employees-to-work-cancels-planned-physica/576235/
---
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4/17/2020 • 5 minutes
132: An Important Court Ruling about User-Generated Content
Most digital agencies say they’ll be fine after the pandemic
Learn more about the ad campaigns your competitors are running
Are we about to see the end of 24-hour expiring Stories?
And a massive change to how brands are advertising… on YouTube
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
Or click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/court-rules-that-embedding-photographers-instagram-content-doesnt-infring/576138/
https://www.orbitmedia.com/blog/coronavirus-agency-impact/
https://www.socialmediatoday.com/news/snapchat-launches-new-covid-19-business-resource-center-to-assist-marketers/576153/
https://www.socialmediatoday.com/news/facebook-adds-new-metrics-to-its-ad-library-listings-to-improve-transparenc/576152/
https://www.socialmediatoday.com/news/facebook-is-testing-longer-lasting-stories-with-an-option-to-keep-stories/576149/
https://www.searchenginejournal.com/youtubes-struggle-soaring-views-declining-revenue/361918/
---
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4/16/2020 • 9 minutes, 21 seconds
131: Facebook Ads Are Ridiculously Cheap Right Now
New stickers from Instagram to help small businesses
Give your naughty Facebook group members longer time-outs
Where will you get the best ad results on Facebook: Mobile or Desktop?
And YouTube working on a nice feature that may have SEO implications
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://sproutsocial.com/insights/release/
https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/
https://revealbot.com/blog/facebook-advertising-costs
https://www.socialmediatoday.com/news/youtube-tests-video-chapters-to-skip-through-to-relevant-sections-in-a-vi/576048/
https://wersm.com/new-instagram-stickers-to-help-small-businesses-survive-the-pandemic/
https://www.socialmediatoday.com/news/facebook-adds-new-options-to-mute-group-members-for-longer-periods-of-time/576043/
https://www.searchenginejournal.com/google-is-launching-a-new-video-series-to-replace-its-in-person-conferences/361760/
---
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4/15/2020 • 10 minutes, 24 seconds
130: What Consumers Want to See in Ads During a Pandemic
How consumers want YOUR brand messaging to change during the pandemic
YouTube releases a tool to make video ad creation EASIER
And Instagram Live gets a welcome upgrade
Today’s episode is sponsored by Tresta.com
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.marketingprofs.com/charts/2020/42714/advertising-during-the-covid-19-outbreak-what-audiences-want
https://www.marketingdive.com/news/publicis-ceo-says-ad-spending-fallout-from-coronavirus-could-dwarf-08-cris/575996/
https://www.blog.google/products/ads/youtube-video-builder/
https://services.google.com/fb/forms/videobuilderbeta/
https://wersm.com/reddit-makes-big-changes-to-its-political-ads-policy/
https://www.socialmediatoday.com/news/instagram-live-streams-can-now-be-viewed-on-the-web/575949/
https://wersm.com/no-new-emoji-in-2021-due-to-covid-19/
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4/14/2020 • 8 minutes, 31 seconds
129: Why I Rage-Quit Social Media Yesterday
Some good news for agencies that were about to be cut from Google’s partner program
The one ad placement on Facebook you’ve probably ignored for years is killing it right now
And Instagram makes DMs easier to reply to for brand managers… but STILL fail to implement the one thing we’re all actually asking for.
Today’s episode is sponsored by the Personal Revolution Podcast. Use the code REVOLUTION to get your first month free.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://wersm.com/google-stops-letting-its-employees-use-zoom/
https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/
https://www.socialmediatoday.com/news/twitter-updates-data-sharing-policy-which-will-see-more-user-data-provided/575767/
https://www.searchenginejournal.com/google-delays-launch-of-new-partners-program-to-2021/360272/
https://marketingland.com/google-pushes-out-google-ads-api-v1-sunset-date-278563
https://www.searchenginejournal.com/bing-introduces-new-ways-for-site-owners-to-control-their-search-snippets/360292/
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4/9/2020 • 10 minutes, 10 seconds
128: New Tools from Pinterest, LinkedIn, Spotify, and Agorapulse
What will consumer behaviour look like three years AFTER the pandemic?
Agorapulse adds some nice new features
Spotify’s ads platform is expanding
And they ran a Facebook ad saying drinking bleach would cure you of COVID-19. Three guesses as to whether Facebook approved it.
Want to try more podcasts? Check out http://www.TheWalrus.ca/podcast
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/pinterest-adds-new-shopping-tools-to-help-brands-capitalize-on-rising-ecomm/575644/
https://adstudio.spotify.com/spotify-ad-studio-expands-into-new-global-markets
https://kotaku.com/playing-borderlands-3-can-help-scientists-with-actual-r-1842736474
https://techcrunch.com/2020/04/08/lacking-eyeballs-facebooks-ad-review-system-fails-to-spot-coronavirus-harm/
https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-groups-to-help-ensure-members-are-getting-accur/575670/
https://www.socialmediatoday.com/news/linkedin-events-is-now-available-to-all-pages-to-assist-with-connectivity-a/575657/
https://agorapulse.releasenotes.io/release/41m7T-youtube-publishing-and-image-resizer
https://www.retaildive.com/news/the-consumer-after-covid-19/575634/
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4/8/2020 • 6 minutes, 47 seconds
127: The Link Building Strategy You Need to Stop Doing
How to get your Facebook ad campaign bumped to the front of the review queue
Your brand’s content is less likely to go viral on one of Facebook’s main platforms as of today
And the SEO strategy that you MIGHT be using, and which Google now says you should NOT be using
Special thanks to our sponsor for this episode: Tresta.com: Business Communication. Simplified.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://thenextweb.com/neural/2020/04/07/facebook-apologizes-after-ai-blocks-posts-about-diy-coronavirus-masks/
https://www.marketingprofs.com/charts/2020/42664/how-covid-19-is-affecting-media-consumption-and-online-behavior
https://techcrunch.com/2020/04/07/whatsapp-rolls-out-new-limit-on-message-forwards/
https://www.searchenginejournal.com/google-on-web-2-0-link-strategy-spam/359896/
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4/7/2020 • 8 minutes, 56 seconds
126: Is Google’s Secret Algorithm About to be Revealed?
Will a court case expose Google’s highly confidential search algorithm?
We have a new marketing platform - and already, millions of eyes are on it it
Why Campaign Seasonality Adjustment should NOT be used during a pandemic
What is Tiered Influencer Marketing? And how is a rideshare company using it.
This episode is sponsored by the Personal Revolution Podcast. Download the Himalaya app in your app store, then use promo code REVOLUTION to get your first month free.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/
https://www.marketingdive.com/news/brands-build-community-online-quarantine/575340/
https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/
https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/
https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277
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4/6/2020 • 11 minutes, 41 seconds
125: What Your Brand Should Upload to YouTube During a Pandemic
If your brand isn’t on YouTube right now, you might be missing out
Twitter makes more changes — changes that NOBODY asked for
All while Instagram rolls out a change to one of its most popular stickers literally overnight after ONE GUY suggested it.
This episode is sponsored by The Conversation Piece podcast from Walrus Podcasts. Check it out now at thewalrus.ca/podcasts/
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Review this podcast at https://ratethispodcast.com/today
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginewatch.com/2020/04/03/consumers-go-to-youtube-for-uplifting-content-during-covid-19/
https://onezero.medium.com/instagram-turned-a-users-tweet-into-a-feature-overnight-ef2d224a07ee
https://www.socialmediatoday.com/news/twitter-updates-explore-making-its-listings-more-location-specific/575424/
https://www.socialmediatoday.com/news/twitter-may-soon-change-its-lists-tab-to-channels-in-an-effort-to-boost/575422/
https://globalnews.ca/news/6768961/man-turns-104-recovers-coronavirus/
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4/3/2020 • 5 minutes, 6 seconds
124: The Latest TikTok Clone? YouTube Shorts
Microsoft plays nice with users who have MULTIPLE ad accounts
SPROUT social rolls out a few nice upgrades
Google will now let you customize your brand’s COVID-19 announcement card on Google Maps
And yet ANOTHER example of why those “Best time to post” studies are nonsense.
Can you help spread the word?
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AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://sproutsocial.com/insights/release/
https://thenextweb.com/socialmedia/2020/04/02/social-media-interest-spiking-coronavirus-except-linkedin/
https://www.seroundtable.com/google-posts-with-covid-19-updates-29254.html
https://www.socialmediatoday.com/news/linkedin-offers-free-job-posts-to-essential-services-amid-covid-19-pandemic/575341/
https://www.socialmediatoday.com/news/when-to-post-on-instagram-to-maximize-engagement-2020-data-infographic/575326/
https://www.socialmediatoday.com/news/youtube-is-working-on-a-tiktok-like-tool-to-fend-off-rising-video-competiti/575332/
https://adespresso.com/blog/facebook-ads-during-covid-19-crisis-case-study/
https://www.searchenginejournal.com/microsoft-ads-redesign-adds-features/358068/
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4/2/2020 • 8 minutes, 20 seconds
123: Square or Wide? Which Performs Better?
Square or Wide? Which image performs better on Twitter?
Slack adds support for a competitor of theirs
Chief Marketing Officers — not bullish about the near future
And how one brand adapted April Fools Day brilliantly, in light of the pandemic.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.agorapulse.com/social-media-lab/twitter-image-ads-size/
https://www.socialmediatoday.com/news/facebook-adds-new-video-features-including-series-and-updates-to-bulk-up/575250/
https://www.marketingdive.com/news/gartner-65-of-cmos-are-preparing-for-budget-cuts/575268/
https://wersm.com/how-to-place-microsoft-teams-calls-directly-from-your-slack-chat/
https://marketingland.com/google-adds-public-health-emergency-to-inappropriate-content-ads-policy-278366
https://kotaku.com/k-pop-stars-april-fools-joke-pretending-to-have-corona-1842609156
https://www.mobilemarketer.com/news/t-mobile-urges-gratitude-for-helpers-on-april-fools-day/575254/
https://developers.google.com/search/docs/data-types/special-announcements
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4/1/2020 • 8 minutes, 38 seconds
122: Kiss Your Google Ads Rep Goodbye
Google is taking away human account managers from most agencies
Facebook expands its ad experiment options
Instagram considering letting you live-stream with more than one guest at a time
And are those Snapchat Stories… in ANOTHER app? Yep.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/facebooks-testing-a-new-covid-19-themed-reaction-emoji/575152/
https://wersm.com/facebook-adds-new-experiments-section-in-ads-manager/
https://www.socialmediatoday.com/news/instagram-is-considering-an-option-to-add-more-than-one-guest-into-an-insta/575077/
https://techcrunch.com/2020/03/30/facebook-removes-bolsonaro-video/
https://www.searchenginejournal.com/google-ads-pulls-plug-on-dedicated-support-for-many-premier-partners-starting-april-1/358348/
https://wersm.com/snapchat-begins-allowing-for-stories-to-be-integrated-into-apps/
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3/31/2020 • 7 minutes, 21 seconds
121: You May Be Getting FREE Google Ads Soon
The United Nations wants you to make public health ads for it
Google is giving out free ad credit
Facebook makes its Facebook Live product more open
And what is the perfect tone to hit with your ads these days? An ad from Jack Daniels nails it.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://wersm.com/are-you-a-creative-the-u-n-needs-your-help/
https://wersm.com/facebook-live-is-getting-a-bunch-of-new-features/
https://wersm.com/google-announces-340-million-in-ads-credits-available-to-all-smbs/
https://www.searchenginejournal.com/youtube-ad-revenues-creative-output-may-grow-during-coronavirus/357844/
https://www.marketingdive.com/news/iab-mission-based-marketing-jumps-42-amid-coronavirus/575079/
https://www.youtube.com/watch?v=nmVRFui61U4
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3/30/2020 • 6 minutes, 16 seconds
120: Staying In Google When Your Business is Shut Down
How to change your Google Ad campaigns amidst COVID-19
Will there soon be TWO links in bio on Instagram?
TikTok’s new daily show might provide inspiration for your OWN content program during the pandemic
And, for the time, Apple allows free trials of one of their biggest software packages
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://support.google.com/business/answer/9798848
https://developers.google.com/search/docs/guides/pause-online-business
https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-promote-the-sale-of-gift-cards-via-your/574982/
https://www.socialmediatoday.com/news/tiktok-launches-celebrity-hosted-daily-live-streams-to-entertain-users-ami/574970/
https://www.theverge.com/2020/3/26/21196321/apple-final-cut-pro-logic-pro-x-90-day-free-trial-coronavirus?utm_content=buffer32b95&utm_medium=social&utm_source=twitter&utm_campaign=buffer
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3/27/2020 • 6 minutes, 59 seconds
119: Unpopular Opinion: Now Is a GOOD Time to Advertise Online
Big updates to Pinterest’s marketing platform
Some welcome additions to YouTube’s analytics
Yes, your web site traffic from Google is declining.
Four reasons why now is a GOOD time to advertise your brand online
And how do you market a region when nobody can travel there?
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES
https://newsroom.pinterest.com/en/post/verified-merchant-program
https://www.seroundtable.com/organic-search-traffic-declines-due-to-covid-19-29216.html
https://www.socialmediatoday.com/news/facebook-has-taken-a-harder-stance-against-covid-19-misinformation-so-why/574895/
https://www.socialmediatoday.com/news/4-reasons-why-facebook-ads-are-critical-for-your-business-during-covid-19/574635/
https://www.mediapost.com/publications/article/349031/pure-michigan-offers-virtual-travel-during-shelter.html
https://www.forbes.com/sites/maddieberg/2020/03/26/no-netflix-is-not-spoiling-its-own-shows-to-fight-coronavirus-but-these-ad-guys-are/#6db39565774f
https://www.searchenginejournal.com/youtube-updates-for-creators-improved-analytics-for-live-streams-more/357286/
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3/26/2020 • 8 minutes, 47 seconds
118: SPECIAL EPISODE: How is COVID-19 Changing Social Media?
A special edition today, summarizing the report from Social Bakers regarding the Coronavirus’ impact on social media. Get the full report at socialbakers.com/blog/covid-19-is-changing-behavior-on-social-media-for-both-brands-and-users Give them a follow at https://twitter.com/socialbakers
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
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3/25/2020 • 7 minutes, 39 seconds
117: Uh, wrong button there, Reverend...
Pinterest pushes up launch of a new discover feature
Twitter’s busy, but financially unstable
Reddit launches a new tool that could get more engagement for your brand
And Priest + Livestream = Hilarity
Today’s sponsor is Tresta. Start your free 30-day trial today at tresta.com/today
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginejournal.com/google-ads-improves-asset-reporting-for-app-campaigns-with-4-new-updates/356932/
https://newsroom.pinterest.com/en/post/introducing-the-today-tab-for-daily-inspiration
https://www.marketingdive.com/news/olympics-postponement-brings-confusion-to-an-already-nervous-ad-industry/574727/
https://wersm.com/kitchen-quarantine-instagram-cooking-classes-with-michelin-starred-chef-massimo-bottura/
https://www.socialmediatoday.com/news/twitter-says-user-numbers-are-up-amid-covid-19-lockdowns-but-warns-of-reve/574719/
https://www.socialmediatoday.com/news/reddit-launches-polls-providing-another-way-for-redditors-to-engage-with-c/574643/
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3/24/2020 • 9 minutes, 44 seconds
116: Strange Days, Indeed (and bonus episode of INSIDE)
This episode contains a sample episode of my new (temporary) podcast project: "INSIDE: Voices from Quarantine". You can subscribe at http://anchor.fm/nanaimo
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
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3/23/2020 • 15 minutes, 10 seconds
Production suspended for the time being.
Hi friends, we're just swamped here at my agency helping our clients navigate this COVID-19 thing so, for the time being, I am suspending production on the podcast. I'll be back once this whole thing is less chaotic. Please stay well, friends.
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3/16/2020 • 1 minute, 7 seconds
115: Finally! We Can Edit Tweets! (Sort of.)
It’s here! An Edit Tweet button. Sort of.
A much simpler way to make your ads augmented reality
Instagram’s upcoming feature could help you build your brand’s IGTV library a lot faster
And the surprising history behind the Coronavirus song heating up TikTok
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://marketingland.com/snapchat-debuts-lens-web-builder-to-create-ar-campaigns-in-minutes-277473
https://marketingland.com/coronavirus-and-e-commerce-its-complicated-277480
https://wersm.com/linkedin-helps-you-stay-informed-and-connected-during-the-coronavirus-pandemic/
https://techcrunch.com/2020/03/12/new-twitter-client-brizzly-lets-you-edit-and-auto-delete-your-tweets/
https://www.seroundtable.com/google-webmaster-conferences-postponed-29145.html
https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-re-share-live-videos-to-igtv/573967/
https://www.searchenginejournal.com/twitter-suggests-appropriate-ways-for-brands-to-tweet-about-covid-19/354550/
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3/12/2020 • 7 minutes, 36 seconds
114: Everything Is Down ⬇
Has Facebook removed an important part of their ad denial appeals process?
The Coronavirus could spell VERY bad news for Facebook and Google
TikTok throws open its doors to content moderation experts
And when is a Click not a Click. An important look at the most important metric you might be getting wrong.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.rivaliq.com/blog/social-media-industry-benchmark-report/
https://www.searchenginejournal.com/google-facebook-ban-ads-for-face-masks-as-coronavirus-spreads/354402/#close
https://www.facebook.com/business/boost/resource
https://techcrunch.com/2020/03/11/tiktok-to-open-a-transparency-center-where-outside-experts-can-examine-its-moderation-practices/
https://www.marketingdive.com/news/hershey-coors-pull-ads-to-avoid-coronavirus-insensitivities/573927/
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3/11/2020 • 12 minutes, 7 seconds
113: THIS IS A TITLE FOR A PODCAST EPISODE (💰sponsored)
Which costs more? Twitter ads or Instagram ads?
H1 tags are a thing of the past
And Google Ads adds some nice tools
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.marketingdive.com/news/wingstop-pays-fans-to-be-walking-billboards/573797/
https://www.agorapulse.com/social-media-lab/twitter-cpc-instagram-cpc/
https://support.google.com/google-ads/answer/9763450
https://www.searchenginejournal.com/headings-vs-formatted-text-effectiveness-seo/353246/
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3/10/2020 • 7 minutes, 53 seconds
112: How to Trend Worldwide on Reddit — In Just Seconds!
TikTok now has FREE calls-to-action on your brand’s videos, but there’s a catch
Google Ads makes some welcome changes to attribution reporting
A roundup of Coronavirus news as it relates to digital marketing
And I’m going to tell you how to go Trending on Reddit in SECONDS.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://techcrunch.com/2020/03/09/facebook-to-instagram-cross-posting/
https://marketingland.com/reddits-new-trending-takeover-ad-unit-lets-brands-appear-on-top-of-popular-feed-search-tab-277260
https://www.iconfinder.com/p/coronavirus-awareness-icons
https://www.marketingdive.com/news/ai-rejected-by-a-growing-number-of-marketers-study-says/573709/
https://www.seroundtable.com/google-covid-19-business-hours-listings-29122.html
https://www.searchenginejournal.com/covid-19-seo-conferences/353678/
https://wersm.com/google-ads-gets-a-new-look-for-attribution-reports/
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3/9/2020 • 7 minutes, 42 seconds
BONUS: The Bizarre True Story Behind "Mana Mana"
Hi friends — this bonus weekend episode has absolutely nothing to do with digital marketing. So, either enjoy or feel free to delete. I'll be back Monday with the regular digital marketing news.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
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3/7/2020 • 17 minutes, 22 seconds
111: Why is Bart Simpson Lurking Your Brand’s Instagram?!
Have a mobile-only site? Prepare to drop out of Google.
The best time to post on Instagram is a lie
Your next ad placement might be in a push notification
And why is Bart Simpson looking at your Instagram Stories?
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.theverge.com/2020/3/4/21165087/ios-apple-push-notification-advertising-marketing-now-allowed-app-store
https://www.jeffbullas.com/best-time-to-post-on-instagram
https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html
https://www.socialmediatoday.com/news/facebook-launches-messenger-for-macos-in-selected-markets/573605/
https://www.socialmediatoday.com/news/instagrams-testing-the-capability-to-restrict-multiple-accounts-at-once/573580/
https://www.buzzfeednews.com/article/davidmack/nancy-cartwright-bart-simpson-instagram-stories
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3/6/2020 • 10 minutes, 3 seconds
110: Stop Everything and Check Your Facebook Pixel Events
Your Facebook conversions might be MUCH higher than you think
Hootsuite Launches a Premium Listening Platform…. At least I THINK they have?
YouTube launches a very helpful new measurement tool
And guess who’s copying their competitors and putting other people’s ideas into THEIR app? Here’s a hint…. It rhymes with Minsterblam.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/instagrams-testing-a-new-video-response-option-for-igtv/573407/
https://www.socialmediatoday.com/news/facebook-stories-and-youtube-are-both-seeing-rapid-growth-in-2020-infograp/573354/
https://www.searchenginejournal.com/youtube-analytics-compare-metrics/353100/#close
https://wersm.com/hootsuite-teams-up-with-brandwatch-for-a-new-social-listening-power-tool/
https://www.searchenginejournal.com/google-only-worry-about-sitemaps-if-your-site-meets-this-criteria/353290/
Game show music by Kevin MacLeod CC BY 3.0
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3/5/2020 • 10 minutes, 48 seconds
109: Twitter’s new Stories are out. And they’re called...
Who is fact checking Facebook’s fact checkers?
Twitter’s got Stories now… only they’re not called Stories
CBO is on hold
And a new Instagram sticker might help you blow out your next product launch
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://sproutsocial.com/insights/release/
https://www.realeye.io/eyetracker/
https://techcrunch.com/2020/03/04/twitter-starts-testing-its-own-version-of-stories-called-fleets-which-disappear-after-24-hours/
https://techcrunch.com/2020/03/03/trump-coronavirus-hoax-fact-check/
https://wersm.com/google-rolls-out-free-access-to-advanced-hangouts-meet-features/
https://wersm.com/peak-dystopia-face-recognition-respirator-masks/
https://www.socialmediatoday.com/news/facebook-updates-its-response-to-the-coronavirus-outbreak-including-free-a/573445/
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3/4/2020 • 13 minutes, 15 seconds
108: When Good Recommendations Go Bad
Will Google’s new Ads recommendations be any good?
TikTok bulks up its analytics
Don’t you forget about Bing
And a new LinkedIn filter might get you more job applicants
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/tiktok-adds-new-analytics-element-to-creator-marketplace/573269/
https://www.seroundtable.com/bing-bug-blocking-pages-29093.html
https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close
https://wersm.com/linkedin-rolls-out-fair-chance-job-filter-to-help-job-hunters-who-have-criminal-records/
https://twitter.com/litterstflorian/status/1234598595061522434
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3/3/2020 • 8 minutes, 1 second
107: Hey LinkedIn. Do You Even WANT Advertisers?!
Byte tries to get a chomp on TikTok’s audience
Twitter could be in for some big changes soon
Sprout Social simplifies content publishing
And LinkedIn is STILL way too expensive to advertise on
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://wersm.com/byte-will-pay-up-to-250000-for-good-videos/
https://wersm.com/world-health-organization-joins-tiktok-to-fight-coronavirus-misinformation/
https://techcrunch.com/2020/03/02/activist-investors-want-to-crank-up-the-twitter-revenue-machine/
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3/2/2020 • 7 minutes, 51 seconds
106: {following}
Ding dong, the bots are dead.
TikTok’s growth may level off soon.
A new potential way for your brand to thumbstop on Facebook
And my plea to the world — your keyboard’s F key is NOT your friend
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://venturebeat.com/2020/02/28/facebooks-3d-photos-feature-now-gives-any-image-simulated-depth
https://www.emarketer.com/content/tiktok-to-surpass-50-million-users-in-us-by-2021
https://techcrunch.com/2020/02/28/messenger-removes-discover/
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2/28/2020 • 7 minutes, 41 seconds
105: Jen, Stop Pouring My Beer Down the Sink!
How to get 5 billion views on TikTok
The one platform we thought was immune from Stories is no longer immune
How do you market your product when it’s the same name of a global virus
And YouTube considers opening up advertising on specific channels
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://marketingland.com/facebook-blocks-mobile-app-advertisers-from-using-device-level-data-276555
https://www.mediapost.com/publications/article/347685/little-caesars-super-bowl-messaging-garners-49b-t.html
https://www.conviva.com/research/conviva-tiktok-guide/
https://www.socialmediatoday.com/news/toy-makers-are-now-working-with-popular-youtubers-a-sign-of-the-times/573062/
https://status.fb.com/ads/
https://twitter.com/mrslother/status/1232940403852111873?s=20
https://www.theverge.com/2020/2/27/21156289/youtube-ads-creators-demonetization-brands-adpocalypse-alternative-monetization-sponsorship
https://www.adweek.com/digital/linkedin-begins-internal-testing-of-its-version-of-the-stories-format/
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2/27/2020 • 15 minutes, 42 seconds
104: 3.4k 👍🏻 476 💬
Does Social Proof on a Facebook Ad REALLY make it better? You might be surprised.
Soon, we should be able to use Hide Replies in our third party tools
And Once again for the people in the back… Stop Using Guest Posts
A bit of a shorter episode today, as we’ve got a couple of big client deadlines looming this week at my agency.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://adespresso.com/blog/facebook-ad-performance-social-proof-experiment/
https://www.searchenginejournal.com/guest-post-manual-actions/351692/
https://techcrunch.com/2020/02/26/twitter-opens-its-hide-replies-feature-to-developers/
https://www.bigbrothercanada.ca/houseguests/carol-rosher/
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2/26/2020 • 7 minutes, 40 seconds
103: TikTok Porn?!
Vimeo's video creation tool is mediocre and its pricing is disappointing
Twitter explains why you should stop using hashtags
Google can help alert you to your brand going viral
A charity is using Twitter’s new Hide Replies feature in a devastatingly effective way
And TikTok Porn? Oh yes, friend, oh yes.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://vimeo.com/blog/post/vimeo-create-make-videos-mobile-desktop/
https://www.searchenginejournal.com/google-search-console-sending-email-alerts-for-spikes-in-search-traffic/351112/
https://venturebeat.com/2020/02/25/youporn-launches-tiktok-inspired-video-app-that-learns-when-you-swipe/
https://www.socialmediatoday.com/news/twitter-shares-some-simple-tweet-copy-tips-to-improve-campaign-performance/572849
https://twitter.com/SolaceWomensAid/status/1232004949942423558
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2/25/2020 • 7 minutes, 58 seconds
102: Facebook’s New App for Brand Managers is Stupid
Looking for the link to BrandMentions? —> http://bit.ly/todsumo (affiliate link)
How to get a brand monitoring service for pennies on the dollar
Google is exposing some sensitive WhatsApp data
Soon, it’ll be easier to use pictures you JUST FIND on Google Images
And TikTok banned by another government agency… but not for the reason you think.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
BrandMentions deal: http://bit.ly/todsumo (affiliate link)
https://techcrunch.com/2020/02/24/facebooks-creator-studio-gains-a-mobile-companion/
https://www.seroundtable.com/google-license-metadata-29048.html
https://www.searchenginejournal.com/google-other-search-engines-found-indexing-links-to-private-whatsapp-groups/350724/
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2/24/2020 • 8 minutes, 59 seconds
101: Oh, California…. 😬
Check your Facebook retargeting because it might be stalled out
Twitter’s latest bug could expose your brand to some embarrassment
The opportunity to place ads alongside video game streams is bigger than you think
And guess who just bought all of YouTube’s ad inventory?
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.mobilemarketer.com/news/twitch-will-boost-monthly-users-14-to-375m-this-year-emarketer-predicts/572698/
https://www.bloomberg.com/news/articles/2020-02-21/donald-trump-youtube-ads-will-dominate-election-day
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2/21/2020 • 7 minutes, 14 seconds
100: ONE HUNDRED EPISODES (and counting) 😊
Another day, another Facebook ads bug
Snapchat adds Swipe Up to Call… but will any of their users actually use it?
Photoshop adds some tools which you should ignore
And T-10 days before Google starts IGNORING your NoFollow tags
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://techcrunch.com/2020/02/20/twitter-adds-a-button-so-you-can-thread-your-shower-thoughts/
https://wersm.com/snapchat-introduces-swipe-up-to-call-ad-format-in-the-us/
https://wersm.com/adobe-celebrates-photoshops-30th-birthday-adds-new-features/
https://www.searchenginejournal.com/nofollow-crawl-indexing-update/349994/
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2/20/2020 • 7 minutes, 34 seconds
99: Stories Finally Coming to Twitter?
Twitter joins the Stories party
Canadians can finally hear music
Google Ads turns on automatic sharing
And one social media influencer pranks her community — in glorious fashion.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.bloomberg.com/amp/news/articles/2020-02-18/twitter-buys-chroma-labs-startup-founded-by-facebook-veterans
https://support.google.com/google-ads/answer/9659479
https://www.standard.co.uk/insider/living/youtuber-fakes-luxury-bali-holiday-with-photoshoot-in-ikea-a4364756.html
https://techcrunch.com/2020/02/19/tiktok-introduces-parental-controls-with-new-family-safety-mode-feature-launching-first-in-u-k/
https://www.socialmediatoday.com/news/linkedins-shutting-down-its-sales-navigator-gmail-extension/572478/
https://www.richmond-news.com/facebook-instagram-users-in-canada-can-finally-use-music-clips-with-stories-1.24079572
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2/19/2020 • 7 minutes, 30 seconds
98: Will Users Be Able to Opt-OUT of Facebook’s Algorithm Soon?
Wait… we can jam more into H1 tags?!
Is Facebook backing off their algorithm?
Facebook says memes are bad, but lying? That’s fine.
And did your ad account get shut down on the weekend? You’re not alone.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.socialmediatoday.com/news/facebook-implements-new-rules-on-the-use-of-memes-by-political-candidates/572381/
https://techcrunch.com/2020/02/18/facebook-tabbed-news-feed-seen/
https://wersm.com/this-ai-twitter-filter-will-keep-unwanted-dick-pics-out-of-your-dms/
https://www.seroundtable.com/google-clarifies-new-partner-program-performance-requirements-29018.html
https://www.seroundtable.com/google-adsense-ransom-extortion-emails-29015.html
https://www.seroundtable.com/google-text-in-an-image-alt-attribute-h1-29007.html
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2/18/2020 • 10 minutes, 55 seconds
97: 🎵 Renegade Renegade Renegade Renegade
Facebook is apparently out of original ideas
Why aren’t we marketing more on Alexa?
Getting the culture right on TikTok
And your biggest e-commerce competitor might spend less time in meetings, and more time in Algebra 11.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
TikTok: https://www.tiktok.com/@todmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://marketingland.com/more-than-200-million-smart-speakers-have-been-sold-why-arent-they-a-marketing-channel-276012
https://www.seroundtable.com/google-my-business-email-notifications-for-deletion-of-reviews-29001.html
https://www.socialmediatoday.com/news/facebook-launches-new-pinterest-like-app-via-its-experimental-npe-team/572320/
https://www.nytimes.com/2020/02/13/style/the-original-renegade.html
https://www.inputmag.com/features/teens-are-turning-instagram-into-their-own-ebay-thrift-shop
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2/14/2020 • 9 minutes, 47 seconds
96: 🍸 Your Social Media Manager Needs a Stiff Drink.
Agorapulse adds a nice feature for agencies, but there’s a catch
Google will be making it harder to maintain your Partner status soon
And Facebook adds some tools for Groups, but not the ONE TOOL we all actually need
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://agorapulse.releasenotes.io/release/VtQa2-shared-calendar-for-easy-content-approval-collaboration
https://wersm.com/google-is-making-it-harder-for-companies-to-become-google-partners/
https://www.seroundtable.com/google-ads-annotations-change-history-report-28993.html
https://www.socialmediatoday.com/news/facebook-tests-moderator-activity-insights-to-provide-transparency-on-group/572239/
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2/13/2020 • 9 minutes, 36 seconds
95: It’s a Bird, It’s a Plane, It’s Facebook?!
Will the next TV show you watch be in vertical format?
A powerful YouTube discovery tool launches - but it ain’t cheap
WhatsApp is way, way bigger than you think
And Facebook plans to launch a satellite into orbit next month, in a move that is totally not creepy, amirite?
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.mobilemarketer.com/news/instagram-overtakes-facebook-in-audience-of-top-50-brands-study-says/572153
https://www.prnewswire.com/news-releases/instagram-now-attracts-a-larger-audience-than-facebook-among-top-brands-according-to-new-report-from-socialbakers-301002920.html
https://wersm.com/whatsapp-now-has-2-billion-users/
https://www.socialmediatoday.com/news/content-analysis-app-buzzsumo-adds-youtube-insights/572141/
https://wersm.com/get-a-free-whopper-when-you-bring-in-a-photo-of-your-ex/
https://buffer.com/resources/buffer-shopify-integration
https://www.businessinsider.com/facebook-filings-athena-satellite-project-still-ongoing-planning-launch-2020-1
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2/12/2020 • 6 minutes, 24 seconds
94: 🦄 Unicorns, I love them. ❤️
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.tubefilter.com/2016/08/15/best-fiends-ad-budget-youtube-influencers/
https://marketingland.com/soapbox-are-ad-blockers-breaking-the-foundations-of-digital-marketing-275753
https://www.seroundtable.com/google-local-algorithm-update-28982.html
https://www.searchenginejournal.com/word-count-for-seo/348164/
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2/11/2020 • 7 minutes, 8 seconds
93: Go Home, Quora. You're Drunk.
A strange bug at Google My Business
Some nice changes coming to Shopping campaigns on Bing
How will Instagram’s new revenue share affect YOUR marketing efforts
And Netflix has finally added the ONE THING we all have wanted... all along
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://marketingland.com/facebook-buys-ar-startup-building-a-11-digital-map-of-the-physical-world-275676
https://digiday.com/marketing/absence-third-party-cookies-publishers-building-walled-gardens/
https://www.seroundtable.com/google-increases-amp-custom-css-limit-28972.html
https://wersm.com/quora-now-helps-you-better-measure-and-attribute-conversions/
https://www.socialmediatoday.com/news/instagram-is-testing-a-new-trimming-tool-for-instagram-stories-clips/571963/
https://searchengineland.com/how-to-use-googles-new-price-competitiveness-report-in-merchant-center-328924
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2/10/2020 • 8 minutes, 32 seconds
You Can't Automate Telling Your Brand Story
A strange bug at Google My Business
Some nice changes coming to Shopping campaigns on Bing
How will Instagram’s new revenue share affect YOUR marketing efforts
And Netflix has finally added the ONE THING we all have wanted... all along
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginejournal.com/better-product-group-management-scripts-more-microsoft-shopping-campaigns/347300/
https://www.marketingdive.com/news/56-of-marketers-think-ai-will-negatively-impact-branding-in-2020-study-sa/571901/
https://www.seroundtable.com/bing-webmaster-tools-sitemap-diagnosis-tool-28966.html
https://www.seroundtable.com/google-posts-being-rejected-28963.html
https://techcrunch.com/2020/02/06/igtv-ads/
https://gizmodo.com/at-long-last-our-netflix-autoplay-nightmare-is-over-1841499223
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2/7/2020 • 6 minutes, 33 seconds
Finally... Pixels in Facebook Groups! (Sort of.)
Here’s how you can pixel and advertise to people in Facebook Groups!
Google Shopping ads have a new placement — one that’s huge
Bing went down, Google’s buggy, Spotify upgrades, and TikTok moves more of itself to the desktop
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://techcrunch.com/2020/02/06/reddit-partners-with-tagboard-to-bring-its-content-to-tv-broadcasts/
https://marketingland.com/twitter-says-ad-tech-and-product-updates-will-improve-direct-response-advertising-275554
https://www.searchenginejournal.com/google-is-expanding-shopping-ads-to-gmail/347306/
https://www.seroundtable.com/google-search-testing-new-open-design-28961.html
https://www.searchenginejournal.com/pixel-facebook-group-members/344486/
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2/6/2020 • 5 minutes, 34 seconds
Bye Bye, Mid-Rolls ☹️
Snapchat has some catching up to do
Facebook will now let you send price drop alerts to customers in Messenger
LinkedIn now lets you spy on the ads your competitors are running
And Twitter finally adds the one feature digital marketing managers have been asking for — for years
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://marketingland.com/chromes-coming-changes-to-video-ad-blocking-could-impact-youtube-275480
https://www.socialmediatoday.com/news/snapchat-q4-19-revenue-increases-44-yoy-but-rising-costs-remain-a-concer/571729/
https://digiday.com/media/facebook-plans-shut-facebook-audience-networks-mobile-web-arm
https://www.technologyreview.com/f/615143/google-ai-deepfakes-manipulated-images-jigsaw-assembler/
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2/6/2020 • 8 minutes, 19 seconds
Last night, I had the strangest dream.
How does overlaid text on your Instagram images affect your reach?
YouTube is killing it in ad revenue
A couple of things you should check if you use Google’s search console or Google My Business
And a nice new addition for large teams in Sprout Social
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.theverge.com/2020/2/3/21120037/justin-bieber-yummy-tiktok-viral-old-town-road-youtube-david-dobrik
https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/
https://www.marketingdive.com/news/google-parent-reveals-youtube-ad-revenue-of-15b/571622/
https://wersm.com/check-if-you-need-to-re-verify-your-site-in-search-console/
https://www.seroundtable.com/google-my-business-unpublished-business-profile-will-be-deleted-28943.html
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2/4/2020 • 8 minutes, 17 seconds
CaN cAsE-senSiTiVE uRLs hUrT yOuR gOoGLe RaNkiNG?
Does case-sensitivity matter on your brand’s web page?
Google may be showing photos of your business that you DON’T want out there
How does your brand dip its toes into the TikTok waters
And a security leak at a major landing page provider may have exposed confidential data.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://twitter.com/vanschneider/status/1224037023687815169
https://marketingland.com/tiktok-101-a-primer-for-brands-274974
https://www.searchenginejournal.com/url-capitalization-seo/343369/
https://www.seroundtable.com/google-my-business-local-listings-massive-photos-28934.html
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2/3/2020 • 7 minutes, 19 seconds
This Episod...... [SEE MORE]
How much will a TikTok influencer cost you? Maybe less than you think.
Amazon reveals its plans for brands BEYOND e-commerce
Snapchat launches a new feature some people think could be huge
And LinkedIn just keeps growing
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginejournal.com/heres-how-much-brands-are-paying-for-sponsored-content-on-tiktok-youtube/346290/
https://www.marketingdive.com/news/amazons-ad-sales-surge-41-to-record-48b/571467/
https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/
https://www.socialmediatoday.com/news/linkedin-reaches-675-million-members-continues-to-see-record-levels-of-en/571435/
https://www.facebook.com/groups/260047361566554/permalink/472616740309614/
https://twitter.com/wmharris101/status/1222880735972995072
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1/31/2020 • 9 minutes, 24 seconds
Facebook Has a B*tthole Problem
Facebook has more advertisers than ever. So why did its share price fall?
Google drops a campaign setting that a lot of us use
Microsoft adds some nice AI-based text ads
And are chatbots coming back?
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://thenextweb.com/artificial-intelligence/2020/01/30/facebook-refused-to-remove-a-business-page-dedicated-to-a-womans-butthole/
https://techcrunch.com/2020/01/30/social-captain-instagram-passwords/
https://www.mobilemarketer.com/news/facebooks-ad-revenue-rises-25-to-record-207b/571362/
https://www.seroundtable.com/all-google-ads-standard-delivery-28917.html
https://thenextweb.com/tech/2020/01/30/unicode-consortium-added-transgender-flag-emoji-gender-inclusive-designs/
https://www.socialmediatoday.com/news/google-is-working-on-chatbots-which-can-engage-in-a-more-genuine-human-con/571354/
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1/30/2020 • 8 minutes, 16 seconds
Will Location Marketing Save Us from the Cookiepocalypse?
Google just can’t make up its mind on how to compete with TikTok
Will location marketing rescue us from the coming cookie-pocalyse?
One of the web’s biggest players drops dramatically in Google traffic
And a HUGE hole discovered in one of the most popular Wordpress frameworks
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://wersm.com/byte-spam-bot-problem/
https://marketingland.com/marketers-should-be-able-to-get-more-than-60-location-opt-ins-if-they-follow-best-practices-275128
https://www.seroundtable.com/forbes-google-search-traffic-28912.html
https://www.searchenginejournal.com/elementor-page-builder-vulnerability/345738/
https://techcrunch.com/2020/01/29/googles-area-120-launches-tangi-a-short-form-video-app-focused-on-creativity-and-diy/
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1/29/2020 • 5 minutes, 25 seconds
Here Come the TikTok Journalists
Vine is back, baby! And it’s… underwhelming.
Your Google ads are getting more clicks… here’s why you DON’T want that
Pinterest launches augmented reality — a little late, but they’ll be a big player
And LinkedIn makes its employee advocacy functionality free.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.searchenginejournal.com/google-makes-it-possible-to-temporarily-remove-sites-from-search-results/345688/#close
https://www.marketingdive.com/news/planters-halts-ripeanut-campaign-after-kobe-bryants-death/571202/
https://www.marketingdive.com/news/google-reconsiders-paid-search-redesign-amid-criticism/571110/
https://techcrunch.com/2020/01/28/pinterest-launches-virtual-makeup-try-on-feature-starting-with-lipstick/
https://wersm.com/linkedin-brings-elevate-and-company-pages-together/
https://boards.greenhouse.io/buzzfeed/jobs/2059003?gh_jid=2059003
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1/28/2020 • 6 minutes, 57 seconds
Jack Dorsey Will Break Your Heart 💔
Facebook backs away from place ads on Whatsapp
Microsoft drops an important search results metric
Google thinks it has a better way to showcase and sell YOUR products
And some news on the single biggest change to Twitter you’ve probably ever wanted
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.seroundtable.com/microsoft-advertising-to-sunset-average-position-28843.html
https://www.socialmediatoday.com/news/twitter-confirms-that-it-wont-be-adding-an-edit-option-anytime-soon/570523/
https://www.wsj.com/articles/whatsapp-backs-off-controversial-plan-to-sell-ads-11579207682?mod=e2twd
https://www.searchenginejournal.com/google-introduces-a-new-shopping-section-in-search-results/343649/
---
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1/16/2020 • 6 minutes, 13 seconds
Two Years... and Counting... ☹️
A big change to Google Chrome may impact your ad campaigns
Facebook’s changing its Ads UI again, and this time… it’s terrible
And LinkedIn goes Live!
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.marketingdive.com/news/google-plans-to-drop-support-of-ad-tracking-technology/570451/
https://www.socialmediatoday.com/news/linkedin-adds-live-streaming-for-company-pages-and-new-invite-to-follow-o/570458/
https://www.searchenginejournal.com/youtube-organic-visibility-google-serps/341419/
https://www.seroundtable.com/google-my-business-provider-28837.html
https://www.socialmediatoday.com/news/instagram-is-working-on-a-new-maps-sticker-for-instagram-stories/570433/
https://www.searchenginejournal.com/pinterest-overtakes-snapchat-in-popularity-among-us-users/343517/
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1/15/2020 • 6 minutes, 51 seconds
Yesterday's Google Update Was... a Doozy 😕
Google’s core update yesterday brought high volatility
A new tool will reveal how changing your bid strategy would affect your campaigns
Instagram completely missed the ball on DMs
And what do CONSUMERS think about hiding Likes on social media?
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.seroundtable.com/google-january-2020-core-update-28832.html
https://www.marketingdive.com/news/alaska-airlines-ties-airfare-discounts-to-northern-lights/570365/
https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/#close
https://techcrunch.com/2020/01/14/instagram-web-messaging/
https://wersm.com/google-ads-bid-simulator-target-roas-bid-strategy/
https://marketingland.com/brightcove-launches-all-in-one-video-campaign-app-274276
https://www.marketingprofs.com/charts/2020/42270/do-consumers-think-instagram-should-hide-likes
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1/14/2020 • 5 minutes, 9 seconds
Your Ads Will Cost More... and You're Gonna LIKE It, Mister!
You’re gonna pay more for ads — and you’re gonna like it!
Good news for B2B marketers
Google puts a face on their search ads
And surprise! Microsoft has two new tools for marketers
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://searchengineland.com/google-january-2020-core-update-begins-rolling-out-327501
https://marketingland.com/linkedin-user-rate-to-grow-faster-than-expected-through-2023-274203
https://www.marketingdive.com/news/microsoft-introduces-new-ad-tools-for-retailers-at-nrf/570289/
https://www.seroundtable.com/google-links-http-https-equally-28823.html
https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4
https://www.seroundtable.com/google-screened-ads-photos-28822.html
https://wersm.com/instagram-adds-three-new-boomerang-modes/
https://www.socialmediatoday.com/news/facebooks-updated-desktop-layout-is-now-appearing-for-more-users/570246/
---
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1/13/2020 • 5 minutes, 27 seconds
Does 'Digital Engagement' Belong in the C-Suite?
Facebook doubles down on Groups
The world’s first gender-specific podcast network has launched
And now people you EXCLUDE from seeing your ads can see them if they want to.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://www.restaurantdive.com/news/mcdonalds-creates-new-tech-executive-role-digital-engagement-team/570065/
https://www.marketingdive.com/news/pg-sponsors-launch-of-seneca-womens-female-focused-podcast-network/570197/
https://www.socialmediatoday.com/news/zuckerberg-outlines-five-key-areas-of-focus-for-facebook-moving-forward/570176/
https://www.socialmediatoday.com/news/facebook-adds-new-page-management-history-tab-in-page-tools/570171/
https://marketingland.com/facebook-to-roll-out-new-user-controls-centered-on-custom-audience-list-data-274026
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1/10/2020 • 6 minutes, 6 seconds
Stop. Blocking. Complainers.
Are you one of the 40% of brands who BLOCK people who complain about you on Twitter?
You probably need a marketing strategy for smart speakers now
Instagram opens up verification
And why are 20% of conversions NOT being reported from iOS?
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
TOD’S SOCIAL MEDIA:
Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy
SOURCES:
https://support.sproutsocial.com/hc/en-us/articles/360038048552-Reporting-Updates-January-2020
https://www.bing.com/bp/gettingstarted
https://www.socialmediatoday.com/news/tiktok-adds-new-rules-to-ban-harmful-misinformation-in-the-app/570064/
https://www.socialmediatoday.com/news/whos-complaining-and-what-are-the-most-common-reasons-for-calling-out-bus/570076/
https://www.socialmediatoday.com/news/facebook-will-crackdown-on-fake-review-sellers-following-push-from-uk-regul/570074/
https://marketingland.com/spotify-podcast-ads-can-now-track-impressions-reach-and-audience-data-273937
https://marketingland.com/mailchimp-claims-over-60-share-of-email-industry-in-latest-report-273926
https://wersm.com/how-to-get-verified-on-facebook-and-instagram/
https://marketingland.com/roughly-1-in-4-u-s-adults-now-owns-a-smart-speaker-according-to-new-report-273994
https://www.retaildive.com/news/lululemon-names-nike-veteran-first-ever-chief-brand-officer/570133/
https://marketingland.com/hubspot-adds-abm-attribution-reporting-and-machine-learning-a-b-tests-to-enterprise-offering-273960
---
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1/9/2020 • 9 minutes, 5 seconds
A HUGE Change to Twitter is Coming
NOTE: In this episode, I mention that the full script is in these notes. Turns out, there’s a character limit, so that’s not happening after all. ☹️
The biggest change to Twitter since its launch
A great walkthrough of Facebook’s learning phase from Jon Loomer
Good news for digital marketers in CREATIVE roles
And handle all your brand engagement… through Slack?!
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Links to Tod's social media:
Tod’s web site: http://TodMaffin.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Sources:
https://www.theverge.com/2020/1/8/21056856/twitter-replies-limit-option-compose-screen-beta-app-features-new-ces-2020
https://www.businessinsider.com/teen-vogue-story-on-facebook-prompts-sponsored-content-questions-vanishes-2020-1
https://www.socialmediatoday.com/news/facebook-sets-deadlines-for-advertisers-to-comply-with-new-requirements-for/569968/
https://www.foxwelldigital.com/courses/cbo-all-you-need-to-know
https://www.jonloomer.com/2020/01/08/facebook-ads-learning-phase/
https://www.marketingprofs.com/charts/2020/42269/marketing-jobs-firms-hiring-plans-for-the-first-half-of-2020
---
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1/8/2020 • 8 minutes, 31 seconds
🎶 Things That Make You Go Hmmmm 🎶
Twitter is set to shut its analytics site down
Facebook bans deepfake videos… but of course there’s a catch
What should we call single-set ad campaigns?
And Amazon’s algorithm is just getting creepy now.
Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Links to Tod's social media:
Tod’s web site: http://TodMaffin.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Sources:
https://www.cbc.ca/news/technology/facebook-deepfakes-ban-1.5417306?cmp=rss
https://www.seroundtable.com/google-search-console-crawl-stats-report-delay-28795.html
https://techcrunch.com/2020/01/06/douyin-tiktok-app-in-china-hits-400-million-daily-active-users/
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1/7/2020 • 8 minutes, 31 seconds
That Web Site is Ugly As Sin. (And It's 100% Deliberate.)
Twitter launches a brand new ad placement
It’s D-day for children’s brands on YouTube
Yes, Instagram’s growth rate is on the decline
And don’t mock that horribly designed web site. It might just be killing it in conversions.
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Can you help spread the word?
Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://www.seroundtable.com/medium-google-traffic-loss-28788.html
https://www.searchenginejournal.com/do-ugly-sites-sell/342203/#close
https://www.searchenginejournal.com/elegant-themes-vulnerability/342079/#close
https://blog.twitter.com/en_us/topics/product/2020/twitter-announces-promoted-trend-spotlight-goes-global.html
https://wersm.com/facebook-updates-instant-articles-with-new-features/
https://www.theverge.com/2020/1/6/21051465/youtube-coppa-children-content-gaming-toys-monetization-ads
https://reddit.statuspage.io/incidents/4wjdbl6r6sgs
https://www.socialmediatoday.com/news/instagrams-user-growth-is-slowing-according-to-a-new-report-from-emarkete/569794/
https://searchengineland.com/microsoft-advertising-launches-sweepstakes-for-advertisers-327181
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1/6/2020 • 10 minutes, 26 seconds
"Alexa, Create More Long Tail Keywords Please."
Facebook ads manager gets another placement — a HUGE one
How will Siri and Alexa affect your brand’s SEO strategy
TikTok SAYS OMG, we totally didn’t mean to create a DeepFakes feature in our app
And an important update on the Poop emoji.
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Help spread the word!
Review this podcast at https://ratethispodcast.com/today
OR click https://ctt.ac/o713H to preview a tweet you can publish
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://metro.co.uk/2020/01/02/whatsapp-adverts-coming-2020-people-threatened-delete-accounts-11992103/
https://www.searchenginewatch.com/2020/01/03/voice-search-impact-seo-in-2020/
https://techcrunch.com/2020/01/03/tiktok-deepfakes-face-swap/
https://www.seroundtable.com/google-voice-search-optimization-fad-28778.html
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1/3/2020 • 7 minutes, 9 seconds
Google's Huge New Year Update... Didn't Actually Happen
GOOGLE makes it easier for your brand to collect reviews
Did Google push out a HUGE algorithm update on New Year’s Eve?
A reminder to get your SEO information from Google, not from SEO providers
And Burger King punks McDonalds in glorious fashion.
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Help spread the word! Please review this podcast at https://ratethispodcast.com/today — thank you!
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://wersm.com/how-to-deal-with-copyright-claims-with-youtube-studio/
https://www.seroundtable.com/google-new-years-search-algorithm-update-28774.html
https://www.seroundtable.com/google-get-more-reviews-button-28770.html
https://www.socialmediatoday.com/news/snapchats-coming-bitmoji-tv-will-feature-your-bitmoji-character-in-an-an/569640/
https://www.seroundtable.com/google-again-linking-out-to-high-authority-sites-seo-28754.html
https://marketingland.com/spotify-latest-platform-to-halt-political-ads-273317
https://wersm.com/burger-king-hid-a-big-mac-behind-every-whopper-ad-this-year/
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1/2/2020 • 6 minutes, 29 seconds
Guess Who's Set to Dominate Influencer Marketing? (Hint: F___book)
Facebook tracks you even with Location Services off and that’s a good thing?
Ad platforms OTHER than the Big Two are starting to round up the wagons
Facebook’s new Instagram influencer database is a bigger deal than it looks
And if your ads aren’t producing the sales they did LAST week — there’s a reason for it, and it’s not your fault.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://www.buzzfeednews.com/article/alexkantrowitz/after-years-of-scandal-facebooks-unhealthy-obsession-with
https://ww.9to5mac.com/2019/12/18/facebook-accesses-your-location
https://metro.co.uk/2019/12/17/lauren-goodger-leads-reality-stars-caught-camera-willing-flog-lethal-cyanide-diet-drink-insta-followers-11923849
https://www.marketingdive.com/news/rubicon-project-telaria-merge-to-seize-on-booming-ctv-space/569425/
https://www.socialmediatoday.com/news/facebook-expands-brand-collabs-manager-to-include-instagram-creators/569365/
https://twitter.com/herrmanndigital/status/1207339243665674241
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12/19/2019 • 7 minutes, 42 seconds
Add "Google Cameos" to Your Brand's Next Video Strategy
Why your next video strategy may include something called Google Cameos
What costs more? Clicks on Facebook or Clicks on Twitter?
Instagram is set to add even more restrictions to promotions
And Snapchat gets… shall we call it… “inspired” by TikTok?
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://www.marketingprofs.com/charts/2019/42227/b2b-marketers-plans-for-2020-spend-objective-and-strategy-trends
https://www.seroundtable.com/google-invites-google-cameos-28703.html
https://www.seroundtable.com/blocking-googlebot-news-bug-28702.html
https://www.seroundtable.com/blocking-googlebot-news-bug-28702.html
https://www.searchenginejournal.com/instagram-stories-can-now-include-more-than-one-photo/340809/#close
https://www.socialmediatoday.com/news/snapchat-launches-new-interactive-ad-format-new-competitive-game-features/569269/
https://wersm.com/how-to-create-facebook-augmented-reality-ads/
https://www.searchenginejournal.com/instagram-has-new-rules-for-publishing-branded-content/340933/
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12/18/2019 • 8 minutes, 25 seconds
Solid Updates to Facebook Live and LinkedIn Groups
Facebook’s Live Video service just got a solid update
LinkedIn Groups also got some nice new features
And the top five most downloaded apps for the last decade was dominated by… guess who?
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
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12/17/2019 • 4 minutes, 5 seconds
That's a Nice Lookalike You've Got There. Be a Shame if Something Happened to It...
I know you WANT to, but don’t you dare touch that lookalike audience
A couple of year-end content ideas for those of you on Snapchat
Twitter just gave a whole lot of PR people a huge headache
And two killer Facebook ad campaign tactics from Jon Loomer, including how to geotarget people who are in one specific building
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
Jon Loomer: https://powerhittersclub.com/
https://www.vice.com/en_us/article/4aggmw/twitter-bug-private-lists
https://support.snapchat.com/en-US/news/year-end-story-news
https://www.linkedin.com/jobs/view/1644546649/?fbclid=IwAR0WdjEDguGLGn6zM2aYjYk0yGue_aRg0LgBvCsNr0u1-25cEBV-h2pwNlk
https://buffer.com/resources/best-instagram-stories
https://marketingland.com/stock-photo-service-unsplash-launches-image-based-advertising-for-brands-272854
https://www.marketingdive.com/news/report-amazon-cuts-dataxus-access-to-fire-tv-inventory/569126/
https://www.seroundtable.com/google-improve-content-web-site-28687.html
https://www.socialmediaexaminer.com/how-to-get-approved-instagram-shopping-product-tags/
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12/17/2019 • 14 minutes, 29 seconds
Is Your Platform Not Showing Incoming Facebook PMs?
Here comes the “While Binge-Watching” targeting option
Here’s the WORST possible time to tweet your news release out
Finally, Swipe Up to CALL ads are coming
And the new digital ad format that literally listens to you.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://www.mobilemarketer.com/news/disney-accused-of-telling-influencers-to-avoid-frozen-2-ad-disclosures/569024/
https://www.marketingdive.com/news/kellogg-makers-mark-test-hulus-new-ad-format-that-rewards-binge-watching/569032/
https://www.searchenginejournal.com/wordpress-announces-gutenberg-7-1-its-big/340097/
https://www.socialmediatoday.com/news/snapchat-adds-swipe-up-to-call-ad-option-in-the-middle-east/568978/
https://www.mediapost.com/publications/article/344541/brands-should-mind-timing-when-sending-releases.html
https://marketingland.com/pandora-is-asking-users-to-say-yes-to-interactive-audio-ads-272738
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12/13/2019 • 11 minutes, 30 seconds
Wait... Does the 'Link in Comments' Trick Actually Work?!
Will the “link in the comments” trick get your post de-ranked?
Facebook releases its brand collaboration tool
What is hybrid-messaging and why do people say it’s going to be big in 2020?
And my thoughts about third-party platform transparency of what they do and DO NOT support
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://wersm.com/are-you-ready-for-the-instagram-photo-booth/
Hootsuite report: https://p.widencdn.net/y1dqcb/2020_Trends_Report
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12/12/2019 • 9 minutes, 2 seconds
How the BBC Added 10,000 Followers EVERY DAY
They added 10,000 new followers a day — without a penny in ad spend. Here’s how they did it.
If you’re outsourcing your content creation, you’re not alone
Facebook continues its theme of “We know best, just let us decide how to run your ads”
And Google proves… people here in Canada… apparently… are nuts.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://techcrunch.com/2019/12/11/twitter-will-now-preserve-jpeg-quality-for-photo-uploads-on-web/
https://twitter.com/TwitterSupport/status/1204828405881081856
https://www.facebook.com/journalismproject/bbc-news-instagram
https://nakedsecurity.sophos.com/2012/12/03/john-mcafee-location-exif/
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12/11/2019 • 10 minutes, 13 seconds
ShareKit.io — Change any link's social media preview
How do you get your closed Facebook AD account re-opened? In at least one case, apparently by BRIBING an employee there
A primer on last-action attribution — what it is and why you shouldn’t trust it
Facebook launches its new Creative Hub — it’s very pretty and kind of non-functional
And I’ve found a really solid tool that will help you find your next Influencer partner on TikTok
This episode is sponsored by ShareKit.io
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://marketingland.com/pro-tip-why-you-should-stop-using-last-click-attribution-in-google-ads-272598
https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/
https://www.mobilemarketer.com/news/pinterest-debuts-trends-tool-to-help-track-top-searches/568763/
https://news.sky.com/story/researchers-fear-catastrophe-as-political-ads-disappear-from-facebook-library-11882988
https://www.buzzfeednews.com/article/craigsilverman/facebook-fired-employee-bribed-ads-inc
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12/10/2019 • 11 minutes, 17 seconds
Using Dynamic Content Ads? You'd Better Sit Down For This.
We learn the REAL reason Instagram is hiding Likes — and it has nothing to do with the mental health of its users
Canva gets ready to launch a video product
TikTok releases its top videos for 2019 list — cowboys and skeletons got robbed
And how much do you have to spend to get good results on Facebook’s Dynamic creative ads? You’re not gonna like the answer.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://newsroom.tiktok.com/en-us/tiktok-top-100-2019
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12/9/2019 • 8 minutes, 12 seconds
Is the Era of Personalized Marketing Already Over?
Have most digital marketers have given up on personalization?
Four primary content marketing trends you should know about going into 2020
Google tries its hand at machine-learning-based ads recommendations
And the reason you lost YouTube subscribers today
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://wersm.com/the-pantone-color-institute-announces-its-color-of-the-year-2020/
https://www.socialmediatoday.com/news/your-youtube-subscriber-numbers-could-take-a-hit-this-week/568562/
https://wersm.com/top-content-trends-from-storyblocks-2020-trends-guide/
https://blog.pacific-content.com/podcast-episodes-got-shorter-in-2019-69e1f3b6c82f
https://www.marketingdive.com/news/will-personalizations-role-in-marketing-shrink-as-challenges-grow/568607/
https://www.seroundtable.com/google-tests-package-tracking-directly-in-search-28644.html
https://www.seroundtable.com/google-ads-explanations-beta-28643.html
https://www.socialmediatoday.com/news/facebook-adds-suggested-moderator-recommendations-to-assist-in-group-mana/568570/
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12/6/2019 • 12 minutes, 57 seconds
Broad or Lookalike: Which is Better?
Facebook is suing advertisers over deceptive practices
A nice addition for those of you who are face-deep in Search Console every day
Better check your Instagram to make sure their latest change doesn’t cut your DMs off
And the journey so far to put one ad — just one — on this very podcast.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Links to Tod's social media at at the bottom of http://TodayInDigital.com
Sources:
https://marketingland.com/quora-testing-lead-gen-forms-for-advertisers-272266
https://www.seroundtable.com/google-my-business-reviews-rated-highly-for-tags-28637.html
https://www.seroundtable.com/google-search-console-updates-messaging-interface-28634.html
https://www.socialmediatoday.com/news/instagram-adds-age-checks-for-new-accounts-new-options-to-restrict-messagi/568469/
https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/
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12/5/2019 • 8 minutes, 38 seconds
How to Rent Your Pixel for Fun and Profit
Now, you can syphon pixel data from brands in your market space
Facebook ratchets up its ad enforcement
Twitter widens availability of brand lift surveys
Reddit’s on fire, in all the right ways
And the tactic SEO pros say is most effective is why your email box is full of whiney emails
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://techcrunch.com/2019/12/04/reddits-monthly-active-user-base-grew-30-to-reach-430m-in-2019/
https://techcrunch.com/2019/12/03/google-photos-adds-a-chat-feature-to-its-app/amp/?utm_content=buffer45a47&utm_medium=social&utm_source=twitter&utm_campaign=buffer&__twitter_impression=true
https://www.marketingprofs.com/charts/2019/42143/the-most-effective-link-building-strategies-according-to-seo-experts
https://www.semrush.com/blog/link-building-strategies-professionals-choose/
https://www.socialmediatoday.com/news/google-releases-listing-of-top-ten-gif-trends-of-2019/568374/
https://www.socialmediatoday.com/news/twitter-expands-access-to-brand-survey-tools-to-help-brands-understand-ad-e/568368/
https://www.socialmediatoday.com/news/facebook-adds-new-measures-to-enforce-targeting-restrictions-on-potentially/568367/
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12/4/2019 • 8 minutes, 37 seconds
Wait, what?! Michael Bloomberg owns TicToc?!
Instagram’s likes are back — and Instagram’s not going to like that
MORE global brands put digital marketers in the C-suite
Some clever custom audiences you should be EXCLUDING from your next campaign
And surprise — Michael Bloomberg owns Tic-Toc?!
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://chrome.google.com/webstore/detail/the-return-of-the-likes/djfggogjickolkmoijohpgmojangelni
https://www.prnewswire.com/news-releases/listenfirst-launches-cross-platform-branded-content-analysis-suite-300968223.html
https://marketingland.com/podcorn-launches-self-serve-podcast-advertising-platform-272081
https://business.twitter.com/content/dam/business-twitter/resources/marketing-calendar-2020/US-CAN-Twitter-marketing-calendar-2020.pdf
https://www.autonews.com/Assets/pdf/MillenialsWhitePaper_Final.pdf
https://downloads.ctfassets.net/inb32lme5009/45YeutyxZLA4JwIJdkG0ch/f7efa9a4ef15b4b0b3036198420ddb76/Final_AutoVerticalPlaybook_112219_Spreads.pdf
https://marketingland.com/5-audiences-you-should-exclude-from-your-ppc-campaigns-272061
https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-4/568274/
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12/3/2019 • 7 minutes, 30 seconds
How Robots That Call You 'Assface' Are The Future of Digital Marketing
NOW do you believe mobile is important?!
How Google’s zero-click strategy is affecting your brand
Who’s on Snapchat? Boomers, that’s who!
And that top performing influencer isn’t what you think she is.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://www.pcgamer.com/does-fallout-4s-codsworth-know-your-name-check-this-list/
https://www.marketingdive.com/news/t-mobile-boosts-customer-acquisitions-400-with-personalized-videos/568222/
https://www.retaildive.com/news/the-winners-and-losers-of-black-friday-2019/568214/
https://www.theverge.com/2019/11/27/20985721/google-photos-tagging-manual-people-face-pictures
https://www.jonloomer.com/2019/12/01/facebook-ads-automatic-translation
https://hootsuite.com/whats-new
https://wersm.com/report-virtual-influencers-get-nearly-3-times-better-engagement-rate-than-real-influencers/
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12/2/2019 • 9 minutes, 56 seconds
Thanks for nothing, Facebook.
Facebook crashes. Big time.
TikTok under fire
Social ad buying is bigger than analysts expected
And Twitter backs down
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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11/28/2019 • 4 minutes, 17 seconds
How the Instagram Explore Algorithm Works
Some new numbers on the market penetration of both TikTok and Snapchat
A dive into the algorithm of Instagram’s Explore tab
Pinterest ecommerce — better late than never
Those Twitter account names you’re squatting so people don’t do anything stupid with them MAY be expiring soon.
And today is pretty much your last day to get your Black Friday ads approved by Facebook
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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11/26/2019 • 8 minutes, 10 seconds
"Yeah, uh, about those conversions we said you had...." 🤥
TikTok goes after Instagram’s e-commerce features
Turns out advertising Reddit may not be such a bad idea after all
Why the SEO tactics you’re using may cause your links to get banned
And Google says “Ooops — you may not have had as many sales as we told you you had.”
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://wersm.com/tiktok-starts-testing-shopping-cart-social-commerce-feature/
https://www.searchenginejournal.com/google-ads-to-provide-more-data-on-the-performance-of-smart-bidding/337065/#close
https://www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/
https://www.seroundtable.com/google-ads-fixes-overreported-conversion-bug-28583.html
https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/
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11/25/2019 • 6 minutes, 16 seconds
YouTube is the new Edgelord!!!!!!
YouTube is the new edgelord
Twitter finally fixes their authentication quagmire
It’s been a bad week for SOMEBODY at Google
And some Black Friday advice — whether you’re in e-commerce or not
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://www.theverge.com/2019/11/22/20977436/twitter-2fa-phone-number-authentication-app-security-key
https://www.socialmediatoday.com/news/youtubes-ceo-provides-an-update-on-monetization-tools-copystrikes-and-con/567860/
https://www.mediapost.com/publications/article/343664/
https://www.seroundtable.com/google-max-image-preview-none-bug-28575.html
http://www.StoreBar.app
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11/22/2019 • 5 minutes, 13 seconds
Only Pay for Your Ad When Someone Visits Your Store
A new pricing model comes out — paying per physical store visit
Facebook now has a bug status page for Ads Manager. And the page… has a bug.
A NIFTY script that’ll keep your Shopify inventory in line with your product ads
TripAdvisor is the latest to launch their own ad platform
And Google fixes recipes. Thank God.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Script code mentioned in today’s episode: https://marketingland.com/pause-out-of-stock-products-with-this-google-ads-script-271580
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11/21/2019 • 9 minutes, 14 seconds
Have You Been Calculating ROAS Wrong?
Some potentially good news about social ad prices heading into Black Friday
A brilliant way to keep bad customers out of your targeting groups
Is improper attribution the single biggest issue for our industry right now?
And an excerpt from the Ecommerce Influence podcast about calculating ROAS — the RIGHT way.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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11/20/2019 • 9 minutes, 58 seconds
Facebook Scares the Crap Out of Social Media Managers
One huge brand removes tracking pixels entirely from their site
Why you shouldn’t trust Facebook’s suggested post times
Snapchat now allows much longer video ads
And learn from the big mistake we made at MY agency this morning
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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11/19/2019 • 10 minutes, 8 seconds
Are All Your FB/IG Stories About to Be Cropped?
Google tries its hand at social media again, if only barely
Facebook’s change to vertical videos will impact a LOT of marketers
Is TikTok about to change its name?
A warning for those of you using Facebook’s dynamic ads
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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11/18/2019 • 3 minutes, 51 seconds
New Groupings, New Placements, and New Ads Platform
Twitter changes its mind on blocking cause-related ads
A nice update to Creator Studio for agencies or multiple-location brands
A new placement looks like it’s coming to Facebook ad
And a roundup of this week’s changes to the Facebook Ads manager
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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11/15/2019 • 6 minutes, 47 seconds
Facebook knows best. I SAID, FACEBOOK KNOWS BEST!!
Facebook might be removing your ads’ link descriptions
Yes, your Return on Ad Spend metric is down. Everyone’s is.
Adobe rolls out a real-time and cross-channel data platform
It’s beginning to look a lot like I should be an Instagram influencer
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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11/14/2019 • 7 minutes, 21 seconds
Which Video Format Performs Best — Square? Vertical? Wide? We have the answer.
YouTube wants to know how kid-friendly you are
Which video formats perform best on Facebook? We have the answer
A nice new feature from LinkedIn if your brand uses any kind of CRM
And a cool little tool that will get you a transcript from online videos — for FREE
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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11/13/2019 • 6 minutes, 8 seconds
Facebook Pulls One of the Best Ad Formats Around 😡
Facebook’s ads manager crashes
Instagram is positioning itself against TikTok
Google will narc on your brand’s web site
And Facebook pulls one of the best ad formats in existence, because of course they did
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Some sources:
https://www.theverge.com/2019/11/12/20960916/instagram-facebook-tiktok-clone-tool-scenes-clips-jane-wong?utm_content=buffer5010b&utm_medium=social&utm_source=twitter&utm_campaign=buffer
https://thenextweb.com/apple/2017/10/26/iphone-camera-permissions-google-ios/
https://techcrunch.com/2019/11/12/instagram-reels/
https://blog.chromium.org/2019/11/moving-towards-faster-web.html
https://techcrunch.com/2019/11/12/wordpress-com-sites-can-now-accept-subscriptions-with-new-recurring-payments-feature/?utm_content=buffer620b2&utm_medium=social&utm_source=twitter&utm_campaign=buffer
https://searchengineland.com/google-expands-local-campaigns-inventory-bopis-offers-for-shopping-campaigns-324912?utm_source=twitter&utm_campaign=socialflow&utm_medium=social
https://mashable.com/article/youtube-new-terms-of-service-no-longer-commercially-viable/?utm_content=buffer4bd65&utm_medium=social&utm_source=twitter&utm_campaign=buffer
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11/12/2019 • 9 minutes, 33 seconds
A New Way to Spy on Your Competitors' Ad Targeting
Catalog ads in What’sApp
Facebook’s new campaign recommendations aren’t really helpful at all
A new way to see the targeting your competitors are using
And your annual reminder to NOT screw up November 11th
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Some sources:
https://support.google.com/google-ads/answer/9612141
https://marketingland.com/whatsapp-rolls-out-smb-product-catalogs-to-support-local-discovery-and-commerce-270824?utm_source=twitter&utm_medium=social&utm_campaign=socialflow
https://www.socialmediatoday.com/news/facebook-expands-access-to-brand-collabs-manager-adds-new-insights-to-crea/566765/?utm_content=buffer517d9&utm_medium=social&utm_source=twitter&utm_campaign=buffer
https://www.facebook.com/fmp/agencies/tools?selected_tool=RECOMMENDATIONS
https://www.facebook.com/fmp/agencies/planning-buying-decks
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11/7/2019 • 7 minutes, 41 seconds
Play Stupid Games, Win Stupid Prizes
Ad Recall lift studies — now, without a huge budget. But there’s a catch.
YouTube launches Shopping ads just in time for the holiday season
Ads in Google Images are now a thing, because of course they are
The stupid marketing blunder of the day is by an Instagram influencer… you know you love to hear about those, you horrible person you
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://www.androidpolice.com/2019/10/30/google-pulls-ads-from-podcast-addict-app-because-adult-podcasts-exist/
https://brobible.com/culture/article/instagram-model-destroy-statue-more-folllowers/
https://www.marketingdive.com/news/shopping-ads-land-on-youtube-reflecting-videos-role-for-consumers/566715
https://www.seroundtable.com/google-search-console-speed-reports-api-28489.html
https://www.socialmediatoday.com/news/snapchat-releases-latest-update-of-trending-topics-on-the-platform-infogra-16/566671/
https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-3/566667/
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11/6/2019 • 6 minutes, 13 seconds
Oh, You're Gonna Get CBO, Buster!
Instagram is locking brands out of their accounts. Again.
Facebook plans to limit how many ads you can run at one time.
Some nice tips on getting more YouTube views using its new Timestamp feature
And why you should get a bit of historical context before you launch a promotion named after an actual massacre.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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11/5/2019 • 8 minutes, 14 seconds
Facebook ad competition is ⬆UP... but costs are ⬇ DOWN?!
More competition for Facebook ads — but ad costs are... DOWN?
Facebook shuffles around its video metrics
Google’s new all-in-one Wordpress console
And how do you REPAIR your Facebook page’s algorithmic performance
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://searchengineland.com/google-launches-site-kit-plugin-for-wordpress-324372?utm_medium=social&utm_source=twitter&utm_campaign=socialflow
https://marketingland.com/facebook-ad-impressions-rise-driven-by-news-feed-instagram-stories-and-feed-ads-270309
https://www.socialmediatoday.com/news/facebook-announces-changes-to-ad-metrics-including-removal-of-10-second-vi/566382/
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11/1/2019 • 5 minutes, 47 seconds
Instagram hates you.
Instagram’s having a temper tantrum — again
Snapchat updates its bid recommendations
VR isn’t catching on as fast as Zuckerberg thought it would
And some nice updates for brands who use Click to Messenger ads
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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10/31/2019 • 6 minutes, 48 seconds
RIP CMOs
Muted colour palettes are all the rage
TikTok’s ads platform is feeling growing pains
And if your Facebook Return on Ad Spend is down… we may have the answer why.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://marketingland.com/forrester-predictions-for-cmo-role-are-dire-but-there-is-hope-for-current-cmos-270254
https://marketingland.com/tapclicks-acquires-client-reporting-platform-megalytic-270257
https://www.marketingprofs.com/charts/2019/41962/the-2019-holiday-shopping-season-spend-timing-and-channel-trends
https://www.seroundtable.com/nytimes-google-bert-28451.html
https://www.socialmediatoday.com/news/8-new-graphic-design-trends-for-2020-infographic/566095/
https://www.searchenginejournal.com/google-ads-changes-how-placements-data-is-displayed-in-reports-editor/332901/#close
https://digiday.com/marketing/tiktok-popularity-rises-buyers-say-ad-team-needs-grow-keep/?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&DM2=774550&utm_content=191023
https://twitter.com/andrewfoxwell/status/1189198280141524992
https://www.theverge.com/2019/10/30/20939665/snapchat-augmented-reality-drawing-lens-ar-bar?utm_content=bufferd6c3e&utm_medium=social&utm_source=twitter&utm_campaign=buffer
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10/30/2019 • 8 minutes, 59 seconds
What Top-Performing Email Marketers Are Doing (That You're Not)
Facebook moves into the medical space and I am both creeped out AND excited
Etsy goes very low-tech to help drive online holiday sales
What you SHOULD be doing to increase your email campaigns' open rates
And Google's big new update not affecting YOU? You'd better check because your reporting tools may be leading you astray.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://marketingland.com/shopify-reports-45-revenue-growth-more-than-one-million-merchants-on-the-platform-in-q3-270196
https://www.mediapost.com/publications/article/342604/etsy-offers-hotline-to-humanize-gift-giving.html
https://www.marketingprofs.com/charts/2019/41945/the-email-tactics-used-by-senders-with-high-open-rates
https://www.mobilemarketer.com/news/google-ad-sales-climb-17-to-record-339b-on-automated-bidding-muscle/566014/
https://www.episerver.com/learn/guides/report-survey-reveals-2019-holiday-online-shopping-trends/
https://www.seroundtable.com/google-bert-update-felt-small-but-was-big-28444.html
https://www.searchenginejournal.com/google-highlights-restaurants-that-earned-local-favorite-status/332555/
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10/29/2019 • 8 minutes, 39 seconds
🍆 🍑 = 📵
Keep those comments coming from your users, Or Instagram might have to shun you
When are people most receptive to a call-to-action? A new study has the answer.
And kiss your eggplant and peach emoji. Oh no, don’t kiss them. In fact, don’t to ANYTHING sexual to them.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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10/28/2019 • 4 minutes, 45 seconds
TikTok is Way, Way Bigger Than You Think
Twitter stock crashes today — all because of a bug on their Ads Platform
Google launches a special web series for people just starting out in SEO
Some new features coming to Tweetdeck, if you use that
And Google removes your ability to see who wrote some of your brand’s reviews.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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10/24/2019 • 6 minutes, 29 seconds
Oh, What a Difference 0.1 Stars Makes
A clever YouTube series coming that Gen-X and Boomers may identify with
Even more people are tuning into podcasts. Normal people now. Not just the audio nerds.
Snapchat’s down but not out. All while a new clone of TikTok emerges. God help us all.
And some helpful changes to Mailchimp that will let you segment your audiences easier.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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10/23/2019 • 6 minutes, 51 seconds
Are Instagram Carousel Posts Driving Your Metrics Down?
Do Instagram carousel posts still drive your metrics DOWN? We have some new data.
The AMP format moves to email, and it could usher in higher email engagement rates
Another day, another new ad format from Google.
And is Facebook recommending your competitors ON YOUR BRAND PAGE?
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode, or add this to your Alexa Flash Briefing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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10/22/2019 • 7 minutes, 7 seconds
Is Facebook About to Screw Up Lookalike Audiences?
Is Facebook about to screw up Lookalike Audiences?
A smart new marketing tool for musicians who are on YouTube
What happens when you post TOO MUCH in your brand’s own Facebook Group?
And how to avoid TikTok shadowbans
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to send hate mail about the hip-hop lightening round. 😉
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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Hip Hop Beat Loop used under license
Audio ID: 45144305
Copyright : Soundbounce
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10/21/2019 • 9 minutes, 3 seconds
Google Ads Finally Fixes Its Huge Reporting Problem
Google finally fixes its attribution window reporting
Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches.
Episode 497 of “The FTC Doesn’t Understand Twitter"
And truly the funniest story I’ve heard all month — that involves Yahoo Groups and the British Telephone Network.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Music in today’s show:
Title: Happy Happy Game Show
Source: https://www.youtube.com/watch?v=z6nc9IkQfcc
Music: Kevin MacLeod
License: CC BY 3.0 (http://goo.gl/BlcHZR)
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10/18/2019 • 7 minutes, 55 seconds
Another One Bytes The Dust
Your Facebook Page’s organic impressions are about to drop
Snapchat is testing Dynamic Ads
A new way to control how your brand’s web site appears in Google.
And another early web site heads off to the great server in the sky.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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10/17/2019 • 6 minutes, 27 seconds
Goodbye, Grey Checkmark. We Hardly Knew You.
Kiss your pretty Facebook Verified badge goodbye
YouTube is ending support for third-party pixels — what that means for YOUR campaigns
And TikTok is gunning HARD for Facebook now
Plus a whole lot more. It was a busy day.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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10/16/2019 • 7 minutes, 8 seconds
Reddit and Snapchat sitting in a tree — C-O-P-Y-I-N-G
Some really nice new Google ad formats just in time for the holidays
Pinterest’s new Feed Customization feature may spell increased engagement for brands
Spotify has a great idea that taps into their API to make… T-shirts?!
And Reddit and Snapchat sitting in a tree — COPYING.
The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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10/15/2019 • 7 minutes, 16 seconds
This Script Will Fix Your Most Common Google Ads Mistakes
On the show:
This little script may save you thousands of dollars in mistaken Google Ads spending
One of the strongest brand video hosting platforms just got stronger
Don’t worry… that weird error Facebook’s ads platform was giving you today? Wasn’t just you.
And is Instagram’s new app for young people BOMBING?
The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at https://www.patreon.com/todayindigital
NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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10/11/2019 • 6 minutes, 23 seconds
Come on. Quora?! COME ON....
On today’s show:
Big changes to Facebook’s e-commerce abilities… did you know they even had any?
Don’t worry if you haven’t verified your Google My Business page
Quora adds some honestly-very basic ad targeting… surprised they didn’t have that before
And Zuckerberg — enough with the stories!
Here’s what you missed… today, in digital marketing.
The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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10/10/2019 • 5 minutes, 2 seconds
Are Instagram DMs coming to the Desktop? 🤞🏻
On today’s show:
Instagram DMs may be coming to the desktop soon!
YouTube finally overtakes Netflix in the hearts and minds of teens
You can now book your YouTube campaigns months in advance
Big and welcome changes to the Facebook Messenger platform
And third party social media tools STILL don’t negatively affect your reach
The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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10/9/2019 • 5 minutes, 43 seconds
Social Media Killed the Newspaper Star
On today’s show:
It happened folks. Social media overtakes print media in ad spending
Facebook rolls out Messenger objectives in Stories
Google updates its automatic ad placements
And some nice reports to help your VIDEOS place higher in Google
The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
NOTE: Sometimes Patreon claims "The creator hasn't posted anything yet." Ignore this — seems to be a bug. Check with any other browser to see the episodes.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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10/8/2019 • 5 minutes, 6 seconds
Don't Believe the (Mobile) Hype
On today’s show:
Is TikTok starting to piss off its top influencers?
Turns out mobile conversions are NOT all the rage
Google confirms that backlinks do not expire — sort of
And oh my, what chaos a single NOINDEX tag can bring
The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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10/7/2019 • 5 minutes, 57 seconds
A Deep Dive Into the TikTok Algorithm
On today’s show:
Want your brand on TikTok? We break down its algorithm today
Instagram is opening the door a little more to AR ads
How do you get on the Instagram Explore feed? Hubspot has a couple of nice tactics.
And these two clickbait companies merged and you won’t BELIEVE what happened next!!!!!
The Premium feed, with monthly deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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10/4/2019 • 8 minutes, 4 seconds
Filled with Sadness and Disgust? Fantastic! 👍🏻
On today’s show:
Now you can schedule Instagram Stories from the Desktop! At least if you use Buffer.
Facebook’s launched yet another app trying to get the teen market back
I found a nice little app that claims to let you A/B test your YouTube videos
And surprising research about the effect of negative emotions on your ads
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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10/3/2019 • 6 minutes, 49 seconds
Hacking the LinkedIn News Feed (Legally)
On today’s show:
You may be looking a little harder to find your Twitter DMs soon
Some nice tips on cracking LinkedIn’s news feed algorithm
Facebook is pulling Instant Experiences from Lead ads
And is Periscope starting to fall apart at the seams?
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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10/2/2019 • 6 minutes, 40 seconds
The Solution to Crashing Influencer Results? 🤖 ROBOTS!!
On today’s show:
There’s no list of words you can’t use in a YouTube title right? Wrong.
I know this won’t shock anyone, but Facebook is testing a TikTok clone
Buyer beware on those lifetime deal sites like AppSumo
A huge bug on Shopify sites was preventing some people from checking out
And what are the ethics around hiring computer-generated influencers
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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10/1/2019 • 11 minutes, 27 seconds
H1 tags are really important! Naw, just kidding.
On today’s show:
Ready the cannons! Instagram’s starting to fire its e-commerce weapons.
Brand managers who have to sort through thousands of YouTube comments are getting some good news
Some nice new additions to the Google Ads back-end
And remember last week when I told you AppSumo was the bomb? Well, that bomb may have exploded. And not in a good way.
That “Hide Replies” feature on Twitter may be something you DON’T want to use for your brand’s account
And Google says “Don’t fret the H1 tags. Turns out, they’re not that important after all.”
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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9/30/2019 • 6 minutes, 57 seconds
How DARE You!
On today’s show:
A sneak peek at how Facebook plans to lure young consumers back to its platform
The Russians are coming!
Tik Tok’s getting enough attention that people are starting analytics platforms for it
An unlimited email marketing platform for $50. One time. (http://bit.ly/yesappsumo — affiliate link)
And holy moly is GIPHY fast on the animated GIFs.
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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9/27/2019 • 6 minutes, 57 seconds
Did Facebook deliver your ads to the WRONG audiences? Yeah, maybe.
On today’s show:
What happens to reach when you don’t post ANY caption on your Instagram posts?
A big glitch on Facebook’s ads platform may have sent ads delivering to the wrong audiences
Facebook is testing delivering dynamic cropped images
Facebook’s “no like counts for you!” test is underway
Google says don’t worry about sites that hotlink images from you.
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
More about Tod: Twitter @todmaffin • LinkedIn • Facebook • Web Site
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9/26/2019 • 7 minutes, 1 second
We're All Just Sims In Mark Zuckerberg's Eyes
On today’s show:
This year, people expect LESS from your brand on social media!
Facebook adds "Learning Limited" column to reporting
Reddit gets a big update in its ads offerings
Google will let you customize how you appear in snippets
How's your site ranking since yesterday's Google dance? Probably just fine.
And what’s the future of Facebook ads? We may have gotten a peek this morning.
Agorapulse adds bulk editing
RevealBot now supports Facebook's custom metrics
Great article about TikTok in the New Yorker magazine
Have you checked out Facebook Ads' Inspect tool? You should.
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
More about Tod: Twitter @todmaffin • My Agency • Facebook Page • Web Site
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9/25/2019 • 7 minutes, 59 seconds
Go home, Twitter. You're drunk.
On today’s show:
Better check your brand’s position in Google today
Facebook adds real-time product catalog updating
Twitter once again proves it can’t be a decent ad platform
Bye Kik. We hardly knew ya.
And... introducing... the lightening round!
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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9/24/2019 • 8 minutes, 44 seconds
Has iOS 13 Screwed Up Google Analytics?
On today’s show:
Your Google Analytics data may be all screwed up. And it seems to be Apple’s fault.
YouTube tries its hand at AI-based ad optimization
That influencer you hired? Are you sure they’re they ACTUAL person you MEANT to hire?
And Facebook is killing off Stories. Sort of.
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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9/23/2019 • 7 minutes, 32 seconds
I'm Sorry, They're Watching Stories... WHERE?!
On today’s show:
Stories are everywhere. But which platform do USERS prefer? You’re not going to believe it
Snapchat offers up an ads database ripe for your competitive snooping
And how to get more Email Opens now that email use is seriously on the decline
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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9/20/2019 • 8 minutes, 20 seconds
Conversions are down. It's not your fault.
On today’s show:
Yes, your Facebook campaign conversions are down. No, it’s not your fault.
How will Google’s new ranking policy affect marketers at news organizations
And why Facebook’s most common ad campaign warning message is a lie
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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9/19/2019 • 5 minutes, 56 seconds
Your Instagram Account Has (Not) Been Compromised
On today’s show:
Manually posting Stories from your smartphone might be a thing of the past soon
Your brand’s Instagram account has been compromised! Only, it probably hasn’t.
The surprising thing that happens when you suddenly cut your post frequency by half
And a new placement for YouTube is coming. And you’re going to hate it!
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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9/18/2019 • 10 minutes, 2 seconds
All Your Video Timestamps Are Belong to Us
On today’s show:
A BIG opportunity in video SEO comes to YouTube
Adobe’s new artificial intelligence tool may make lives easier for social media content managers
And some good news coming for brand managers who use Instagram.. And make a lot of typos.
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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9/17/2019 • 7 minutes, 45 seconds
You Can't Handle the PNGs
Today:
Facebook may be shutting down an important part of LINK ads
LinkedIn finally joins the Live Video party
And expect another placement in your Facebook ads manager — good news, especially for hyper-LOCAL brands
Here’s what you missed… today, in digital marketing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
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