Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck growing them?  I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling. In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit. It doesn’t matter how successful you are, everyone has an upper limit problem. If you don’t think you have it, you might just haven’t hit yours yet. And if you’ve hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.  In the last 7 years I’ve made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other. In this episode, I share the strategies I’ve used to crush my own internal glass ceilings, and what you can do to crush yours.   “If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!    In this Episode of The Sigrun Show: Glass ceilings and how they limit you (1:45) The glass ceilings I encountered along the way and how I crushed them (4:09)  My biggest glass ceiling so far - and what I learned from it (12:16)  Crushing the million dollar launch glass ceiling (29:54) What I did to to grow in the last months (32:33) The big effect of the big upgrade (40:13) The four barriers in your upper limit (46:52) Want to dive deeper? Find out how you can detect and work through your upper limit.   Identifying and Crushing Your Internal Glass Ceiling Many of my high end clients come to me when they get stuck at a certain income level or aren’t able to grow their launches. What holds them back is their internal glass ceiling.  In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It’s our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.  Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.    Unless we solve the upper limit problem, we’ll keep finding ways to bring ourselves back down when we’ve blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.    Gay Hendricks identified four barriers within the upper limit:  The belief that we are fundamentally flawed If we carry this feeling within us, we sabotage our success because we think we’re essentially bad. If something good happens, we must mess up to offset it, because good things can’t happen to bad people.  The belief that by succeeding, we are being disloyal to and leaving behind people  If we harbor this feeling, we sabotage our success because we think it’s disloyal to our roots to soar too far into the stratosphere.  The belief that we are a burden in the world If we carry this feeling inside us, we sabotage our success so that we won’t be a bigger burden.  The belief that we must dim the bright lights of our brilliance so that we won’t outshine others  If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.   Since these are all limiting beliefs your mind has created, it’s your mind that can change them, too.  Here’s how you crush your upper limit:  Acknowledge the upper limit (I even say Hi to it and make fun of it) Breath when you feel fear. Fear can be transformed into excitement by breathing.  Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being.  Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can.    Growing my revenue year after year has made me crush one internal ceiling after the other, but that’s the thing with glass ceilings: As soon as you’ve gone through one, another will be waiting for you as you go on. I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then. What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know!  12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Are you on the fence about starting your online business? Even if you know you need to?  Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment.  I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you’ve already gone half the way.   My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed.  If you know that online is the way to go but you’re stuck, overthinking or are scared of taking the next step, this episode is for you.    “People don’t really take action on their own.”- Sigrun   What you will get out of this episode:  My frustration about people who don’t take action (2:40)  Only giving tiny bits of information (5:35) How I came up with a new challenge to help people get unstuck (7:13) Creating accountability and commitment (9:53) Eliminating doubts and trusting the process (13:21) Why it’s important to celebrate success (14:05) Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.    Start and Scale Your Online Business: Finding the Right Process  We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before. Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism?  Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I’m revealing the key components of this process to you:    Tiny bits of information When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don’t necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.  Accountability I encourage my clients to fill out a form on a regular basis throughout the program. That’s how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.  Trust the process When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won’t keep up and get stuck, and eventually give up. That’s why everyday, I tell my clients to just trust the process.  Celebrate success It’s so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.     With this process, I’ve helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and got their work done.  If you want to start your online business, I encourage you to find a way to be a part of such a process. Because even though I’m very self-motivated myself, I wish I had found a process like this to guide me when I was starting out in my business.  Are you ready to start and scale your own online business? Let me know if this episode inspired you to take action. You can follow and connect with me on Facebook, Twitter, and Instagram.   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.    In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M in revenue.    “A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun   If you’re more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.    In this Episode of The Sigrun Show: Launching: A mix between art and science (2:22) My first launches (4:00) The 7 figure launch that didn’t happen (9:40)  Having a long launch runway (11:59)  Having a VIP notification list (13:42) Creating a desire for another program (15:11) Social selling (16:44) Mixing free and paid offers (19:17) Getting your leads in early (20:42) Getting people to sign up twice (22:19) The importance of FB ads (23:29) Sending lots of emails (25:07) Using Facebook groups (26:26) Offering sales calls (28:26) Working with affiliate partners (30:06)   12 Launch Lessons from a 7 Figure Launch   #1 A long launch runway A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.    During your runway, you’ll be talking about your program, but you’re not selling it – you’re seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.    #2 Having a VIP notification list Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you’re waiting for something and then you have to buy it. People aren’t very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they’ll be the first to know when you open up the program, plus they’ll get a bonus, it’s much more exciting for them.    #3 Selling multiple offers during your launch runway You can sell multiple offers during your launch runway – as long as you’re not selling the offer you eventually want to sell during open cart. When someone isn’t interested in the program you’re launching, they might be interested in another program you’re offering.    #4 Social selling Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That’s not what you should do. I’m talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It’s about creating back-and-forth interaction.    # 5 Mixing free and paid offers By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.    # 6 Get your leads in early You typically grow your leads during your launch runway and you’ll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you’ve been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client.    #7 Get people to sign up twice A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy.    #8 Facebook Ads Facebook ads are still the best way to get a lot of leads in little time. They’re not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you’re looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side.    #9 Send a lot of emails Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12’000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that’s great. These are people who didn’t want to buy from you anyways. If they’re interested in something else, they’ll follow you on social media. The emails are for people who are interested in your product.     #10 Use a Facebook group for your launches Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it’s mostly active during launches. That’s why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there’s activity there.    #11 Offer sales calls In the past, I made the mistake of offering sales calls too early. A lot of people who didn’t need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it’s offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not.    #12 Work with affiliates Affiliate partners are typically current or previous students and it’s through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don’t have big email lists yet and therefore I can’t expect too many sales from each partner. That’s why it’s important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible.    What was your key take-away from this episode? Send me a DM on Instagram. I’d love to hear from you!   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

It’s going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me.  When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea.  Seven years have passed since then, and (spoiler!) I haven’t gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach.  In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire.  With this episode, I want to inspire you to think bigger and take action. Make your dream come true.  “The beginning years are the most important ones: that’s where a business is born.”- Sigrun   What you will get out of this episode:    How I got sick in 2010 and lost my job (3:49)  My wake up call (13:37) Picking a business idea (18:16) Finding the right direction (27:17) How webinars became my thing (33:28) My money mindset issue (39:06) From my first sale to 6 figures in 12 months (41:48) Taking the next step: scaling my business (42:18) How the idea of SOMBA was born (48:32) My first live event (52:04) Big decisions: Working with a female coach and planning my own conference (55:37) Hiring my team (58:45) The next normal (1:03:37)   Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.   How to Build an Online Business (and Scale It the Right Way) I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn’t want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.    At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn’t going to be sustainable. What I had to do is scale, and here is how I did it:    Creating a Group Coaching Program I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it’s not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!    Selling Multiple Group Coaching Programs I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.    Make Groups Larger I realised that I could have more than 6 people in my groups and launched a 9 month mastermind group with 10 people. But I wanted to go further. I thought about how much time I really spend per person and decided that I could launch a new group with 18 people and still offer the same value to them. These same people went on to stay with me for years.  At this point, my group programs were generating more revenue than my one on one coaching and I decided to only keep on a few selected people as my one on one clients.    Introduce Levels I started gearing up for a massive launch of my group coaching programs. My idea was to do multiple groups of 18 people on different levels, depending on where they were at in their businesses. The further along people were, the less people would be in the group so I could assure them enough time with me.   Create a Signature Program When I sold out 4 group coaching programs, I told my business coach very proudly that I just had my biggest launch ever. This is what he said to me: And you have nothing else to sell now? His words were a turning point for me, because they made me come up with the idea for SOMBA - Sigrun’s Online MBA, a new one year program where I would teach women (and a few men) everything they need to know about online business. I’ve been running SOMBA for 3 years now, increased the price from $1000 to $3000 and my launches have grown from $50k to $575k.    My coach’s comment was crucial for me. I thought I was scaling my business with group programs, but to really reach the next level, you have to have an online course or program where you can have as many people as you want in it, without having to spend extra resources. In 2017, I finally created that course which is now my signature program, and it’s a fantastic feeling.    Are you inspired to grow and scale your own online business? If my story sparked any ideas or dreams in you, I would love to hear about it. You can follow and connect with me on Facebook, Twitter, and Instagram.   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I’m the one being interviewed.  My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.  My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we’re going over a lot I’ve never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here’s my path to 8 figures.  In this Episode of The Sigrun Show: How not everyone is born a natural entrepreneur (2:36) My starting fears (3:40) My very first business idea (5:05) How I pivoted to the business I have now (9:04)  The throwing-spaghetti-against-the-wall-phase(11:27)  The strategy behind my webinars (14:05) How my business changed once I started working with a coach (16:03) My thoughts on starting an online business today (18:01) The top 2 things that brought my business to where it is today (21:01) How my ascension model works (23:12) My high-level mastermind to bring my clients to 7 figures (28:49) Why I’m no longer scared to raise my rates (31:50) How I handle people who aren’t a fit for my programs (34:58) The qualities of my most successful clients (38:34) How I structure my team (41:21) What I do to recharge my energy (44:36) My biggest wish (46:51) The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56) My relationship advice for strong, independent women (58:38) My final message for YOU (1:04:46)   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?  In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches.  “You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun If you’re more of a reader, scroll down to read my 9 promotion strategies that sell.    In this Episode of The Sigrun Show: Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30)  The video promo (9:18)  Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches   The P.S. Promo   For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.  Here’s an example from a “P.S” I use in my emails:  P.S. When you’re ready to grow your online business, here are two ways I can help you… Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.      The Video Promo   Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer.   Here’s an example for a video promo:  I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts. The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.     Social Selling   Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching.   Here’s an example for social selling:  I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me. Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.      The 9 word email   The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage. Here’s an example of a 9-word email: Email subject line: SigrunEmail body: Are you still looking to grow your online business? Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about   Mini Launch   Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it’s much shorter and easier to do. Here’s an example of a mini-launch:  In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch   Affiliate Marketing   One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you’re concentrating on the marketing and not on all the other aspects of a launch.  Here’s an example of being an affiliate:  I’m an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they’ve been created and can be reused it’s less work. The launch plan comes from Selena’s team, so we can pick and choose what we want to do to achieve our goals.    Offer on your freebie thank you page   If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call.    Here’s an example of an offer on your thank you page:    Apply now for a free ”90 Day Profit Planning Session” Thank you so much for requesting my Profit Planning Checklist! You’ll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist.  While you’re waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time.    Automated webinar funnel   If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels.    Pocket Product Funnel   Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program.  The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers.  Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I’m looking forward to hearing from you!    12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It’s during the pricing process that your lizard brain can really step things up a notch - telling you that you’re not good enough to command the rates you want. It’s when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services. Today, I discuss my mantra: Client for Every Price and why it’s important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it’s crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client. “There’s a client for every price.” - Sigrun   In This Episode of The Sigrun Show: Why many female entrepreneurs struggle to set their prices How your prices help you attract the right clients How Dyson built trust with the consumers interested in their ‘expensive’ curling iron product Why you should set your prices based on the value you deliver Why female entrepreneurs need to understand who their ideal client is when setting their prices   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way.  You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off.  I’ve been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.  Whether you’re in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you.  In this Episode of The Sigrun Show: My first real launch – and what I did to turn it around (1:54) Creating a hot list and how to reach out to people (7:04)  Shifting your messaging in the middle of a launch (13:28)  Typical reasons for people not to buy and how to tackle them (16:12) Sharing success stories (18:59) Interview and tag people who already bought (23:20) Introduce bonuses (25:53) Offering discovery calls (31:40) The key points to saving your launch, and how to make it better next time (35:40) [Recording with image]   [Link to transcript]   [Link to Apple podcast / stitcher / Google Play]   BLOG 5 Ways to Save Your Launch Are you in the middle of a launch and it’s just not going as planned? Don’t panic — there are ways you can save your launch. Trust me, I’ve done it. Having launched for several years, I’ve learned many valuable lessons, and here, I’m sharing 5 selected strategies on how you can turn around your launch (and improve your next one!).  If you want to dive deeper and hear ALL my tips and strategies on saving your launch, listen to the podcast episode here.    Talk to people This is something you ideally do before you go into a launch: Ask people what they want. Survey your audience. What is their biggest challenge? Once you know, you understand how to speak to them and which products to create.  If you’re in a launch and you don’t know what’s going on in your ideal client’s head, figure it out as soon as possible. Reach out and talk to them — via email, Instagram, Messenger, whatever fits you and your audience. Your number one priority should be to understand what’s holding them back.    Let your bonuses answer objections Get clear on the objections of your ideal client and then introduce bonuses in the middle of your launch that address these objections. Objections are opportunities for you to create bonuses that offer your audience help with what keeps them from joining your program.    Let past and current clients share their success stories Ideally, have a database ready with success stories of your clients you can share during the launch. Make sure to include stories of people with different backgrounds. They will resonate with a broader spectrum of people.  You can also ask your existing clients to share their experience live in your launch Facebook group. Past or existing clients can be really helpful in your launch — when they share their experience, people who are interested in buying your program see what’s possible for them, too.    Ask people who just joined to share why they joined If a lot of people haven’t made up their mind yet and they don’t see any action in your group, they might assume no one is buying. Do live interviews with people who just joined your program and ask them why they joined. If you let people share why they bought and what made them sign up, it helps others make the decision.  Celebrate new clients by tagging them on a welcome post. Showing that people are joining your program boosts conversion.    Offer discovery calls Discovery calls aren’t free breakthrough sessions. They’re for people who are still on the fence and need confirmation that this is the right program for them. It’s not about pressuring them, it’s about assessing if they’re a good fit. Introduce these calls towards the end of open cart to give people who are interested a chance to ask their questions and answer their doubts.  There are many ways you can save a launch that isn’t going your way. For more tips, listen to the episode below.    12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts   Leave a Review I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts.  If you don’t know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us. 

We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses. If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business. In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life. In this Episode of The Sigrun Show: What is a primary question and how to figure out yours (2:00) The question I like and why it’s a great question to ask yourself (6:06) How this question led to my buying my dream penthouse apartment (6:24) Another question to ask yourself to improve your life and business (14:25) The life-changing phone call I made when I asked myself this question (15:27) The empowering question that led to my getting an MBA in London (18:15) The question that helped me get to the million dollar mark (22:30) The question to ask when you’re stuck or overwhelmed, not sure what to do next (25:47) My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)  What question to ask when you want to do something new you haven’t done before and possibly been procrastinating (28:28) The project I’m most embarrassed about not doing and what I did to finally get started (29:20) Who do you want to be? The vision I created (31:28) The story of my TEDx Talk (32:18) Other examples of questions you can ask yourself (34:46) 12 Days of MasterClasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don’t even make 6 figures. Why?  I’ve worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don’t make more money.  In this episode, I share the main reasons why women tend to play it small, and what we can do to bring change.  “Those who take a break in the summer don’t just lose the three months they take that break — they lose a lot more.” - Sigrun   In this Episode of The Sigrun Show: Some shocking facts and figures (1:50) Treating a business as a hobby (3:13) Not investing enough in personal growth (4:50)  Being risk averse (6:55)  Using family as an excuse (7:55) Stopping the business growth (10:25) Taking a break in the summer (13:42) My solution (19:40)   6 Reasons Why Women Don’t Make More Money Almost 90% of all women-owned businesses generate less than $100K yearly, and out of all women-led companies, only 2% generate more than $1M. I constantly ask myself, why?    Accelerating gender equality is the driving force behind what I do. But we’ll never achieve gender equality if women keep playing it small.  I’ve worked with thousands of women over the past 7 years, and got a deep insight into why women don’t make more money.  Here are the 6 main reasons why women tend to play it small, and what we can do to bring change.    Too many women treat their business as a hobby   It makes my hair stand up, but too many women don’t take their business seriously. I haven’t met a man who doesn’t take his business seriously. So what is really going on here?    My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don’t see a need to take their business seriously, or they aren’t driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don’t do it at all.   Women don’t invest enough in their personal and business growth   Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn’t invested in myself, I would probably still be stuck making less than six figures a year.  I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don’t get stuck.   You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.    Women tend to be more risk averse than men   Investing forward is risky because you need to bet on yourself or on what you are investing in. I’ve seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren’t going to have that insight unless you actually invest and see a return.   Women use family as an excuse   Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.    It’s 2021, and we shouldn’t still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.    Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that’s when we can accelerate gender equality.    Women stop their business growth    I’ve noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don’t push themselves to grow more. They stay in their comfort zone. Why is this a problem?   A typical 6 figure business has no employees. It doesn’t fuel economic growth and provide jobs. You’re probably paying yourself a bit of salary, but you aren’t creating wealth. Financial freedom isn’t around the corner.    If you truly want to have an impact, you won’t just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality.   Women take a break in the summer   This one makes me really frustrated. If I ask women in April or May when they’re going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it’s summer. No wonder women make less money than men. Seriously, women, what is this?   12 Day of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

81% of podcast listeners investigate the host’s products or recommendations with intent to purchase. That’s more influential than any other medium has ever been! On top of that, podcasting is still an untapped arena. There aren’t as many people podcasting as there are on other channels. Which means there is less much competition. Right now, there are 2.5 million live podcasts worldwide.  And, only around 800,000 of those are consistently contributed to and are of good quality. This in comparison with the 37 million YouTube channels is HUGE! In this episode of The Sigrun Show podcast queen Anna Parker-Naples and I talk about all things podcasting. She shares her tips and tricks to help you increase your impact, get visible within your niche, amplify your message, and generate more quality leads. Anna also tells us her inspirational story of how she picked herself up from rock bottom and made the conscious choice to be successful. In this Episode of The Sigrun Show: The TWO women in red (2:19) Anna’s story (4:56) Her introduction to audio work (8:47) How to podcast properly (11:00) Changing your thoughts can change your life (13:00) Paralympic superheroes as Anna’s inspiration (18:00) How YOU can amplify your impact through podcasting (20:00) Why is a podcast more powerful than any other medium? (22:00) Podcasts help to build trust with your audience (25:00) Tips and tricks for amplifying your podcast (30:00) Find Anna on her podcast: Entrepreneurs get Visible! (35:39) Listen to Anna’s podcast:  Entrepreneurs Get Visible  Do you want to work with me?  I’m looking for action-taking entrepreneurs who are serious about making sales in 2021.  This opportunity is not for everyone. I’m looking for people who are coachable, ready to take action and committed to achieving their revenue goals.  If this is you then go to the show notes at sigrun.com/livegroup to apply to the LIVE group coaching program.

Is being told “you’re killing it” really a good thing? Should women carry on being celebrated for over-functioning and working themselves into a state of overwhelm?  Success coach and business mentor Sarah Walton thinks not. In this episode of The Sigrun Show, Sarah and I talk about how it's up to women to do the internal work and recognize the value they’re putting out into the world. And, how this value should not be defined by how much they are doing, or who they are doing it for.  Sarah also talks about how women are the shock absorbers in society, when something goes wrong - they soak up the blow. She explains that in order for women to switch up this trajectory they need to start supporting each other by normalizing saying “no” more often. We also discuss how the Myers Briggs test can help you determine if you’re more likely to be a people pleaser and put the needs of others before your own. Here is a link to the test. In this Episode of The Sigrun Show: Sarah’s background as a corporate executive (2:52) How being the person that people went to for advice encouraged her to start her coaching business (4:00) Combining a woman's talent, experience, and expertise in a way that they can actually sell it (6:40) It’s up to women to do the internal work and recognise the value they’re putting out into the world (8:47) The physiological reason why women are more inclined to feel overwhelmed (9:19) The epidemic of over-functioning or high-functioning co-dependence among women Is being told “you’re killing it” really a good thing? (13:00) A women’s desire to feel needed feeds into their overwhelm (14:36) Women are the shock absorbers, when something goes wrong - they soak up the blow (15:40) Women supporting women is the key to putting a stop to the overwhelm epidemic (16:00) Being busy for the sake of being busy (21:30) Sarah’s free worksheet, understanding control and how it affects your life (23:24) Connect with Sarah Walton www. SarahWalton.com Do you want to discover a powerful method that helps you sell without more marketing?  I see so many entrepreneurs struggle because they’re putting all their time and money into marketing, but they don’t make the sales they hoped for. If this is you, I can help.  Sign up for my free live masterclass on September 28th now.

Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a Pinterest strategy? Yes. Having a successful Pinterest strategy can work wonders for any business. Even those that aren’t selling something visual. Whether your product is an online course or a physical product, Pinterest can help drive traffic to your website. You just need to know how to leverage the platform and attract the attention of the right people. In this episode, Pinterest Guru Jennifer Priest, shares her top tips on  how to develop a Pinterest strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why you should do it too. Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin. In this Episode of The Sigrun Show: Why Pinterest? (1:38) Get them in the door by being know for 1 thing (6:38) Tips for a Pinterest newbie (14:20) How Pinterest is like good wine (19:37) The importance of researching before pinning (21:23) Do you need to pinning multiple times a day? (21:35) Avoid inventing pins (25:23) What counts as a good amount of traffic for Pinterest? (30:00)  Connect with Jennifer Priest SmartCreativeSocial.com Are you tired of working too much and making too little? If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help.  I invite you to apply to receive a personalised assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap.

We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses. If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business. In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.   In this Episode of The Sigrun Show: What is a primary question and how to figure out yours (2:00) The question I like and why it’s a great question to ask yourself (6:06) How this question led to my buying my dream penthouse apartment (6:24) Another question to ask yourself to improve your life and business (14:25) The life-changing phone call I made when I asked myself this question (15:27) The empowering question that led to my getting an MBA in London (18:15) The question that helped me get to the million dollar mark (22:30) The question to ask when you’re stuck or overwhelmed, not sure what to do next (25:47) My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)  What question to ask when you want to do something new you haven’t done before and possibly been procrastinating (28:28) The project I’m most embarrassed about not doing and what I did to finally get started (29:20) Who do you want to be? The vision I created (31:28) The story of my TEDx Talk (32:18) Other examples of questions you can ask yourself (34:46) Want a lighter business that feels more you and makes you more money? Then I invite you to apply to receive a personalised assessment from one of my expert coaches. Go to sigrun.com/scale to apply. Let’s ask better questions to create a better life and business.

Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It’s Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love. In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals. Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen.  We also discuss what she included in her book -  It’s Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable.  In this Episode of The Sigrun Show: How Jill got interested in goals (2:55) Her ability to help organizations set goals but realizing she wasn’t achieving her own goals (3:58) How her search for credibility led her to working with one of the top neuroscientists (6:00) What hot goals are and how the amygdala has been misunderstood (6:58) How the amygdala is the action centre of the brain (7:18) Jill’s ‘stop the bus’ moment when it comes to the subconscious (7:50) How the conscious and subconscious parts of our brain have two different languages and how to get them working together (9:02) What she love about working with people in their 50s and 60s (10:20) How being jealous of someone else’s business success could be keeping you from reaching your goals and what to do instead (19:09) Why emotional experiences are more acute when we’re younger and how we may have internalized hot goals from our childhood (22:22) How to use repetition of things you see and feel to speak to the brain in as many ways as possible (27:27) The approaches in Jill’s book that help people develop scalable businesses based on their expertise (31:35) Connect with Jill McAbe JillMcAbe.com Are you tired of working too much and making too little? I can help. If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help.  I invite you to apply to receive a personal assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap.  Go to sigrun.com/scale to apply.

When I was first starting out, the thought of selling VIP days was very scary to me. Now I laugh about it because it’s not that hard. But it’s not something that comes easy to people. Nikki Rausch is the CEO of Sales Maven, an organization dedicated to authentic selling. She joins me to talk about her story, how she works with entrepreneurs to help them get better at sales conversations, and how to offer, deliver and price a premium VIP Day.  Nikki explains that selling is not something you do to somebody but with somebody. You are not trying to convince them that what you have is the right solution for them. Rather, you’re having a conversation to find out whether what you offer is right for their particular problem and needs. For the last half of the episode, we talked about how to create and structure a VIP day to best suit your ideal client. Nikki shared how she structures her VIP Days, what you should keep in mind and how to approach pricing and how to close your discovery call with prospective clients.  This was a great conversation and Nikki’s approach is very much aligned with how we do things on Team Sigrun.  In this Episode of The Sigrun Show: How Nikki came to start Sales Maven and working with entrepreneurs (3:12) How she sees sales (7:05) Why sales calls are important to your prospective clients ( 11:54) How not to end your sales conversations and how to end them instead (12:48) What to say and do when someone says “I need to time to think about it” (13:40) How to structure a VIP Day and what to consider including as content (14:53) How Nikki does her own VIP Days and leaves the structure flexible  (17:54) What she does to make VIP days a premium experience (20:53) How to close off the VIP day and how to keep your VIPs working with you (22:46) Laying out your offer in your VIP Day discovery call (28:00) How to price your VIP Day (31:16) Sigrun’s first VIP Days (34:34) Connect with Nikki Rausch Free ebook: Closing the Sale

You’re an expert in your field. You know your stuff. But when it comes to speaking up, you suddenly doubt yourself. You constantly wonder: Am I good enough?  According to Laura Penn, the founder of The Leadership Speaking School, a lot of women struggle with this when they’re about to do something bold or courageous.  Laura specialises in transforming leaders, entrepreneurs and changemakers into speakers who are authentic, accessible, and memorable, and in this episode of The Sigrun Show, she shares why women tend to not speak up and how these doubts form in our heads.  Do you want to discover how you can find the courage to speak your truth? Then don’t miss out on Laura’s valuable tips and insight.   In this Episode of The Sigrun Show: How Laura ended up helping entrepreneurs and leaders to speak in front of audiences (2:54) What made Laura start her own academy (6:00)  Why women tend to not speak up (9:40)  How to find the courage to speak your truth (12:08) The opportunities you can create for yourself (13:43) How to love yourself despite your flaws (15:09) How long it takes to develop your courage (18:13)  Laura’s programs and how she works with her clients (22:10) Connect with Laura Penn www.theleadershipspeakingschool.com  Sign up for my brand new, FREE Masterclass Did you know that you don’t need more clients or more marketing to increase your sales?  So many entrepreneurs struggle because they’re putting all their time and money into complicated, expensive marketing strategies, but they don’t make the profit they hoped for. I want to show you how you can avoid this in my brand new, free Masterclass. Learn what it takes to have your clients continue joining your programs for years, how to plan for the second and third sale before you even make the first sale, and much more. Join the FREE Masterclass here.

If you’re at a certain point in your online business, networking and being in the room with like-minded people becomes one of the most important things to grow.  I’m fascinated by masterminds, but my dear friend Anke Beeren went a step further. She founded Joint Forces, a club with a totally new concept to give 6- and 7-figure female online entrepreneurs a space to network strategically and accelerate innovative thinking.  In this episode of The Sigrun Show, we talk about the difference between a network and a mastermind, how women network differently than men, and what you can do to start networking strategically.  In this Episode of The Sigrun Show: Why networking has become Anke’s passion project (2:08) How she created something brand new (5:36)  The difference between a network and a mastermind (8:47)  Why women network differently than men (11:50) The framework Anke has created for her club (19:51) How women should go about networking (23:02) How to keep up your network (25:04)  What you can do to start networking on your own (26:34) Connect with Anke Beeren Anke’s club Joint Forces Anke on Facebook Have you left a review for The Sigrun Show yet?  Reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Recently, I aired an episode on The Sigrun Show on how to be an amazing podcast guest, and learned so much from it myself.  This week, I dive deeper into the podcasting world and speak to Margy Feldhuhn, a podcast host and the co-owner and CEO of Interview Connections.  I met Margy and her business partner Jessica Rhodes through Ali Brown’s Premier mastermind, and their journey is truly amazing.  They created the first and leading podcast booking agency, have an in-house staff of over 25 full time employees, and successfully scaled Interview Connections to multiple 7 figures. In this episode, we talk about everything you need to know on how to make money as a podcast guest.  In this Episode of The Sigrun Show: How Margy and Jessica became partners (2:35) What people are doing wrong with podcast guesting (8:21)  The two monetization pieces podcast guests miss (10:07)  The role of a podcast guest (12:42) How to make money as a podcast guest (15:08) How to pick the right CTA (21:17) The evolution Interview Connections has gone through and the services Margy and Jessica offer (22:56)  What you need to know about the Monetize the Mic conference (24:48) If you’re serious about making money as a podcast guest, Monetize the Mic is for you!  Monetize the Mic is a virtual conference taking place on August 10th and 11th. During two days, Margy and Jessica share their very best content on tactical strategies, mindset, and on how you can step into the spotlight and monetize your appearances. Click here to sign up for Monetize the Mic through my special affiliate link. Connect with Margy and Jessica Interviewconnections.com Margy and Jessica on Facebook Margy and Jessica on Instagram

As online entrepreneurs, we often sit in front of our computer all day and don’t move a lot. I ended up gaining 10 kilos after starting my online business.  It’s important for our physical and mental health to stay active, especially when working from home. Trust me, I learned this the hard way. Yet still I had difficulties motivating myself to work out. That’s why I hired Jeff McMahon.  Jeff works with well-known online entrepreneurs all over the world and has been my virtual trainer for over two years. He’s the reason I work out three times a week.  In this episode, he shares his top tips on how to get fit as an online entrepreneur. (Last year, I won my family’s plank competition thanks to him. You don’t want to miss this.)  In this Episode of The Sigrun Show: The two reasons why Jeff became a personal trainer (2:16) How he started out his career as a virtual trainer (3:30)  Why more and more well-known online entrepreneurs signed up with him (4:58)  How Jeff structures his work (6:06) Why online entrepreneurs go for virtual sessions (myself included!) (8:00) Jeff’s top tips to get fit as an online entrepreneur (11:47) How to get the motivation to go on walks (17:38) What Jeff focuses on in his work with online entrepreneurs (21:56) Jeff’s suggestions to improve your posture (24:10) The ideal exercise combination for someone sitting at a desk all day (26:44) Jeff’s new online community to live a healthier life (29:24) Discover Jeff’s new online community Do you want to get fit as an online entrepreneur? Try out Jeff’s new virtual membership for FREE for 7 days.  Connect with Jeff Find out more about Jeff here  Jeff on Facebook Jeff on Instagram Have you left a review for The Sigrun Show yet?  Reviews are what keep podcast going and help other people find The Sigrun Show. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  Go here to find out how you can leave a review on Apple Podcasts and receive a thank you gift from us.

Have you ever thought about starting your own podcast? Having a successful podcast can be amazing for your business, but producing it means hundreds of hours of work, unyielding consistency, and having a loyal listenership. Trust me, I know.   Christine McAlister, my guest this week on The Sigrun Show, has a different approach. She helps high-achieving coaches create more impact and income and attract their next clients — not by starting their own podcast, but by being amazing podcast guests.  She generated over 6 figures as a podcast guest, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wilde. She has been featured on over 100 podcasts, including twice on Entrepreneurs on Fire.  In this episode of The Sigrun Show, we talk about why you should NOT start your own podcast, and Christine shares her best tips on how you can be an unforgettable podcast guest.  In this Episode of The Sigrun Show: The tragedy that turned Christine's life upside down and how it affected her (3:37) How it really feels to step into your zone of genius and niche down (10:10)  Why you should NOT start your own podcast (12:20)  How to be an amazing, unforgettable podcast guest (20:40) How Christine set up her business and teaches her clients (32:12) Christine’s free podcast guest check-list (34:27) How to Be an Amazing Podcast Guest Having your own podcast can be amazing for your business, but a lot of work and time goes into producing a successful show.  In my recent chat with Christine McAlister, she pointed out that when you focus on being a guest on someone else’s podcast, you have the privilege of speaking to an existing, warm audience instead of having to create that audience first yourself. Christine has been featured on over 100 podcasts, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wildeand. She regards a podcast interview as creating a relationship rather than a transaction, and I couldn’t agree more.  Christine ended up turning her passion for interviewing and being interviewed into a business, helping high-achieving coaches create more impact and income and attract their next clients by being amazing podcast guests. She shared her best tips with me, and here, I’m sharing them with you:  Don’t choose a podcast just because you want to get in front of the host’s audience. Choose it because you actually want to be friends with the host and get to know him or her. The host should ideally be someone you would want to spend time with, who talks to the kind of people you would like to hang out with, and who has a similar energy and approach. Make sure you like them as a person.  Check out the podcast and the host and do some research. Are they accepting guests? Are they still producing shows?  Listen to at least one episode and get a feel for the vibe of the podcast and the host. Find things that you have in common.  When you decide to pitch a show, don’t just copy and paste your pitch, but personalise it. Be human and authentic, and most of all, let the host know how you can serve their audience.  If you really put an effort into your pitch, the host will feel it and will be excited to talk to you. You get to have a real, engaging conversation, which will draw in the audience and make you more attractive to them. Keep in mind that the relationship you’re creating could also open doors in the future.  What is your experience as a podcast guest? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Connect with Christine Christine’s free podcast guesting checklist Christine on Instagram Christine on Facebook www.lifewithpassion.com Speaking about podcasting… ...reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Have you ever looked at the achievements of others and thought: If only I could do that, too?  Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way. Excellence is a way of life.  This week, I had a very interesting chat with Juliet Ehimuan about excellence.  Juliet leads Google’s business strategy in West Africa, is an Executive Leadership Coach and member of the Forbes Coaches Council. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”. She has received numerous awards for her outstanding contribution to the digital landscape in Africa.    In short, Juliet truly knows how to reach for excellence, and in this episode of The Sigrun Show, she’s going to tell you how you can become the best version of yourself and reach for excellence, too.  In this Episode of The Sigrun Show: Juliet’s journey after she graduated from London Business School (2:52) How becoming a director at Google had an impact on gender equality and diversity (4:37) What Juliet is most proud of after 10 years at Google (6:40)  How her passion project started (9:14)  How Juliet manages her time (11:31) Juliet’s book 30 Days of Excellence and her tips on how you can become the best version of yourself (13:02) Why your vision changes as you grow (20:01) Juliet’s prediction on the future of online business (20:58) Excellence in the digital space (24:02) How to Reach for Excellence  Have you ever wished that you could earn more money, make more friends, have better health, reach a higher level of success? Achieve excellence at whatever you do?  Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way.  In a very inspiring chat with Juliet Ehimuan, we spoke about how to reach for excellence. Juliet leads Google’s business strategy in West Africa, is a member of the Forbes Coaches Council, and has received numerous awards for her outstanding contribution to the digital landscape in Africa. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”.  In other words, Juliet knows how to reach for excellence. According to her, excellence is a way of being. You decide to make it your north star.  She shared her top 5 tips on how you can become the best version of yourself with me:  #1 Clarity of purpose Juliet says that the best way to influence the future is to create it. Life isn’t a series of random events. It’s important to be deliberate and to know where you’re going. If you’re not clear on what your destination is, you’re not going to go very far. Being clear on your purpose energises and fuels you.  #2 Clarity of vision There’s more to life than your job, and your purpose might go beyond your work. Think of the areas in your life that matter the most. Create a picture of what is most important to you. What are your aspirations, your desires? Juliet says to never let yourself be limited by the HOW, because it stops you from dreaming. Focus on the WHAT. What is the thing that calls and inspires you?    #3 Robust plan of execution A vision without a plan is wishful thinking. Think about what is strategic and tangible. Create a concrete plan and structure that moves you from where you are to where you want to be.  #4 Mobilisation The key to mobilise yourself lies in your belief-system. Limiting beliefs keep you back, while empowering beliefs lift you up. Be aware that there are facts, and there are the stories around the facts that you tell yourself. That’s where your beliefs come from. If a limiting belief holds you back, question the story you created around it, and create a new, empowering belief.  #5 Time Everyone’s day is 24 hours long. You can’t change that. But you can prioritise. Spend your time on things that move you closer to your vision. When you’re very clear about your vision, it makes it easier for you to decide what’s important and what isn’t. Start spending your energy in a way that serves you.  Did these tips inspire you to reach for excellence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Connect with Juliet Register free for Juliet's 30 Day Excellence Series  Check out Juliet's book  Juliet on Instagram  www.julietehimuan.com  Have you subscribed to The Sigrun Show yet?  I have some amazing guests coming up you don’t want to miss out on! If you subscribe to the show, you’ll be the first to know when a new episode comes out. Here’s how you subscribe. If you want to support The Sigrun Show, you'll also find instructions on how to leave your review.

Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way.  You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off.  I’ve been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.    Whether you’re in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you.  In this Episode of The Sigrun Show: My first real launch – and what I did to turn it around  Creating a hot list and how to reach out to people Shifting your messaging in the middle of a launch  Typical reasons for people not to buy and how to tackle them  Interview and tag people who already bought Introduce bonuses  Offering discovery calls  The key points to saving your launch, and how to make it better next time    Leave a Review I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts.  If you don’t know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

If you’re running an online business, putting yourself out there is necessary to get the visibility, credibility and clients that will make your business grow.  However, what immediately comes to mind when thinking about PR is the daunting number of press-releases that get sent out each day and are never read.  Marike Frick, my guest this week on The Sigrun Show, teaches her clients how to get press coverage without writing a single press release. She is a trained journalist and started her own online business 5 years ago after people started asking for her advice on how to get in touch with journalists.  In this episode, Marike shares her top tips on how to grab a journalist’s attention, how to find the right journalist for your story, and once you’ve scored your interview, how to display your media coverage for maximum effect.  In this Episode of The Sigrun Show: The story behind Marike’s online business (3:53) How long she’s been running her online business and how it developed (6:40) Marike’s tips on how to grab the attention of journalists (9:00)  Where and how to contact a journalist (11:44)  How to find the right journalist for your story (22:10) Once you scored an interview — what follows? (22:55) Where and how to display your media coverage (26:50) Connect with Marike www.wasjournalistenwollen.de Marike on YouTube Marike on Facebook Reviews are what keep The Sigrun Show going and growing Reviews allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

When Merilyn joined Momentum in January 2019 she was frustrated and burned out from all the conflicting advice out there about online business. One month after she joined, she’d earned back her investment.  In this episode, she shares how she went on to quintupled her online revenue during her first year in Momentum, and doubled it again the following year, reaching multiple six figures.  In this Episode of The Sigrun Show: What happened when Merilyn joined Momentum and participated in SOMBA Kickstart (0:45) How Merilyn got over her shame and grew her confidence in online business (4:42) Why Merilyn became a coach in Momentum herself (9:10) What Merilyn thinks other women struggle with the most when building their business (10:25) How Merilyn used Kickstart and the course she created for her business (14:24) How you spend the same amount of energy on having faith vs. having fear (17:06) Do you want to have the same success in online business like Merilyn? Then my group coaching program Momentum is for you.  You get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.  Does that sound like something your online business needs? Then participate in the Momentum Information call tonight.  

Judith used to be a typical trade-her-hours-for-money copywriter until she had her first breakthrough during SOMBA Kickstart in 2018, when she realised that she could scale her business.  In this episode, she shares the highlights of her online business journey, how her life has changed once she went online, and how she scaled her business, achieving a 6-figure launch at the beginning of the year.   In this Episode of The Sigrun Show: What Judith did before she started her online business (2:19) The moment Judith signed up for SOMBA (3:38) Judith’s first online course and how she built up her business from there (5:29) The highlights of Judith’s online journey (9:44) Judith’s latest launch and what she has planned for her business (12:23) How Judith’s life has changed since she started her online business (14:46) Being a role model for her daughter (19:22) Judith’s advice for everyone who thinks about going on the online business journey (21:30) Are you ready to grow your business and scale to consistent $10K - $20K months?  In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.  Curious to find out more about Momentum? Then participate in the Momentum Information call on July 5th.

Iris has worked as an architect for over 30 years when she decided to start an online business on the side. When she took part in SOMBA Kickstart, she created her first online course, immediately had over 200 participants and made her first sales. In this episode, she shares how she said goodbye to her corporate job, turned her side-business into her full-time business, and went her own way.  In this Episode of The Sigrun Show: How Iris started her online business (2:05) The course Iris came up with in Kickstart (8:12) What Iris offered as an upsell (9:26) How Monika turned her side-business to her full-time business (11:50) Why summer is the best time to focus on your online business (19:18) The doors to SOMBA Kickstart are open until tomorrow If you want to fast-track your online business by following a proven process that has helped over 1000 entrepreneurs create and sell online courses, Kickstart is for you.  If Iris can do it, you can too. Go here for more information on SOMBA Kickstart. 

Monika Stolina was going through a period of struggle after suffering tragedies in her private and professional life. She was looking for a new way to live her life and do business, and in September 2019, she decided to take a leap and participated in SOMBA Kickstart.  In this episode, she shares how she found her life’s purpose while participating in Kickstart. Now, she has consistent 5-figure launches and has built a business she loves and can live off.   In this Episode of The Sigrun Show: What Monika’s life and business was like before joining Kickstart (2:30) Monika’s experience in Kickstart (8:23) How much money Monika made with her online course (11:53) Monika’s advice to other women (13:54) The doors for SOMBA Kickstart are open for a limited amount of time! SOMBA Kickstart is the only program you need to eliminate procrastination and overwhelm and fast-track your online business. In just 10 weeks, you'll create your first or next online course, attract your ideal client, and build your list with my proven step-by-step process that has helped over 1000 entrepreneurs sell highly successful online programs. I truly wish this program existed when I started out.  Do you wish someone could just tell you exactly what to do to get results in your online business? Then SOMBA Kickstart is for you. FInd out more here.

Hannah Mang’s copywriting business was going well, but she felt as if she was trading time for money and never got around to do what she really wanted. She decided to sign up for SOMBA Kickstart in 2020, and even though she wasn’t new to online business, she started over with building her email list and client base, and created a whole new online course.  In this episode, she shares how by following the SOMBA Kickstart process, she reached the 6 figures much faster than she could ever have done on her own.  In this Episode of The Sigrun Show: How Hannah benefitted from SOMBA Kickstart even though she had an established business (3:07) Hannah’s lifestyle and how her online business allows her to travel (7:03) How Hannah created a new online course in Kickstart and the results it brought her (8:50) Reaching the 6 figures quicker because of Kickstart (10:55) The importance of being held accountable and being part of a community (12:33)  What’s next for Hannah and her business (14:20) Why Hannah is repeating Kickstart (15:42)   Doors to SOMBA Kickstart Open Today!  I’m starting another round of SOMBA Kickstart on July 5th, and the doors to sign up open today.  With SOMBA Kickstart, you'll create your first or next online course to attract your ideal clients and build your list with the proven step-by-step process, all in just 10 weeks. Do you want to eliminate procrastination and fast track your online business this summer? Find out all about SOMBA Kickstart here.

Maria Bonilha used to be a freelancer trying to make ends meet. When she joined SOMBA Accelerator in the spring of 2020, she had a list with only 20 names on it and zero 1-1 clients. Today, she runs a 6 figure business, has built a team and created an ascension model with several successful programs.  In this episode of the 6 Figure Breakthrough Series, Maria shares how she successfully launched her first mastermind program and signature academy, scaling her business to 6 figures in 12 months.  In this Episode of The Sigrun Show: Why Maria joined SOMBA Kickstart (2:51) Why SOMBA Kickstart is also for people who are further along in their business (4:04) How Maria started out and her transformation (5:35) What Maria was earning as a freelancer vs. what she’s earning today (8:45) How Maria’s life has changed since she started her online business (11:01)  Why Maria’s business doesn’t feel like “work” (12:54) Maria’s goal (14:25) If Maria can do it, so can you! This week I’m running a FREE 5-day training, and there’s still time for you to catch up and get on board. I’m offering this training to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.  To watch the replays and participate in the next live training, sign up here.

Successful career vs. being a mother? It doesn’t have to be either one or the other. My client Agnieszka Gaczkowska is amazingly successful at doing both.  Agnieszka created her first online course with SOMBA in 2017. Today, she’s a serial entrepreneur, author, and a role model for mothers who want more. In this special episode of the 6-Figure Breakthrough series, Agnieszka shares how she grew her business while raising three children, and gradually hit the 6-figure mark.  In this Episode of The Sigrun Show: Why Agnieszka was motivated to take action (3:43) What Agnieszka did in SOMBA Kickstart (5:12) Why Agnieszka repeated Kickstart (7:00) Working vs. being a mother (10:51) Why women tend to take such long summer breaks and the effect it has on their business (16:19)  How Agnieszka diversified her business (19:23) Agnieszka’s new book (24:24) If Agnieszka can do it, so can you! My FREE 5 day training starts today, and there’s still time for you to sign up. I’m offering this training to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.  It’s all happening this week. Secure your free spot now.

Ingrid Dach used to trade time for money as a freelancer, making barely $2K a month while spending very little time with her family. She signed up for SOMBA Kickstart in January 2020, created her first online course, and within 18 months, completely changed her life and business.  In this special episode of the 6-Figure Breakthrough series, Ingrid shares how Kickstart helped her go from earning $20K a year to $150K in a single launch. In this Episode of The Sigrun Show: Ingrid’s situation before she joined SOMBA Kickstart (2:56) Investing vs going on holiday (4:38) What happened when Ingrid did Kickstart (6:29) How Ingrid got over her shyness (8:30) Why Ingrid joined Kickstart a second time and her amazing results (9:13)  Ingrid’s first 6 figure launch (12:02) How Ingrid’s life has changed (12:55) If Ingrid can do it, so can you! Before I start another round of SOMBA Kickstart on July 5th, I have something very special planned, and if you want to get ahead with your business, listen carefully:  I’m offering a FREE 5 day training designed to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — for FREE! It’s all happening June 21 – 25. Secure your free spot now.

This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I’m the one being interviewed.  My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.  My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we’re going over a lot I’ve never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here’s my path to 8 figures.  In this Episode of The Sigrun Show: How not everyone is born a natural entrepreneur (2:36) My starting fears (3:40) My very first business idea (5:05) How I pivoted to the business I have now (9:04)  The throwing-spaghetti-against-the-wall-phase(11:27)  The strategy behind my webinars (14:05) How my business changed once I started working with a coach (16:03) My thoughts on starting an online business today (18:01) The top 2 things that brought my business to where it is today (21:01) How my ascension model works (23:12) My high-level mastermind to bring my clients to 7 figures (28:49) Why I’m no longer scared to raise my rates (31:50) How I handle people who aren’t a fit for my programs (34:58) The qualities of my most successful clients (38:34) How I structure my team (41:21) What I do to recharge my energy (44:36) My biggest wish (46:51) The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56) My relationship advice for strong, independent women (58:38) My final message for YOU (1:04:46)   Are you ready for real progress in your online business?  Then my upcoming FREE 5-Day Course: Your Ultimate Business Success Path — 5 Milestones in 5 Days is perfect for you!   If you want to take action and get traction in your online business this summer, join me for 5 days where you’ll learn the specific steps to take in your online business to get the clients, income and impact you want — and achieve your goals without wasting your time on “busy work”. Claim your FREE spot here.

When Hildur Jónsdóttir participated in SOMBA Kickstart in 2018, she had no online experience and didn’t feel she was equipped for the online world at all. But she took a leap and created her first ever online course. Today she doesn't only have one, but two multiple six-figure online businesses.  In this special episode of the 6-Figure Breakthrough series, Hildur shares how SOMBA Kickstart gave her the formula she needed to lead two businesses to success. In this Episode of The Sigrun Show: How Hildur’s online journey began (3:18) Why Hildur knew she was on the right track (5:10) What Hildur did with the course she created in SOMBA Kickstart (6:32) How Hildur continued to build her business (8:06)  How Hildur and her husband built up two 6-figure businesses using the Kickstart formula (9:19) Like Hildur, you can make massive progress in your online business On July 5th, I’m starting another round of SOMBA Kickstart.  Kickstart is perfect for you if you want to create your first or next online course, attract your ideal clients and build your email list using my proven step-by-step process — all in just 10 weeks!  Get on the Insider List now for early notifications and special bonuses. The bonuses we have this time for our insiders are the best ever. You don’t want to miss them. 

In today’s special episode of the 6-Figure Breakthrough series, Jane von Klee shares how her business took a shift when she decided to change her course topic.  Jane signed up for SOMBA Kickstart two years ago, thinking she wanted to offer a copy writing course. But after surveying her clients, she found out that they were much more interested in SEO.  In this episode, Jane shares how she got over her limiting belief of not being expert enough, how she structured her business with two complimenting courses and now has regular 5-figure launches, and why she participated in Kickstart twice.  In this Episode of The Sigrun Show: How Jane started out with her online business (2:22) Why Jane signed up for SOMBA Kickstart (3:08) How Jane changed her course idea and the direction of her business (5:17)  Jane’s experience in Kickstart and why she joined the program twice (12:12)  How Jane is running her business with two courses today (14:18) Like Jane, you can make massive progress in your online business…  … with Online Business Summer School!  It's the best and biggest FREE program I’ve ever done, and there’s still time for you to sign up.  Sign up for Online Business Summer School now.

In this special episode of the 6-Figure Breakthrough series, I’m talking to Nicole Wehn, who is in my Momentum program and has participated in SOMBA Kickstart in January 2020.  Nicole was successful as an online marketing strategist, but she wanted to stop trading time for money and find new clients. She decided to get serious about her online business, and within 10 months, reached her 6-figure goal.  In this episode, she talks about her experience in SOMBA Kickstart, what set her on track for the 6 figures, and how her business model looks like today.  In this Episode of The Sigrun Show: Nicole’s business before she joined SOMBA Kickstart (2:10) The moment Nicole decided to get serious about her online business (3:14) Nicole’s experience during Kickstart (4:24)  The results Nicole had at the end of Kickstart (7:39)  How Nicole’s business model looks like today (12:41) How an online business isn’t all about offering an online course (15:54) Do you want to make massive progress like Nicole?  Then I have just the thing for you!  Online Business Summer School started last week, but there’s still time to join. It's the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.  This week, we’re going to be working on how to teach your way to growth — or how to make money doing what you love.  Sign up for Online Business Summer School now.

Have you ever heard a story and been inspired by it so much, it made you stop procrastinating and take action?  Stories are a powerful way to generate inspiration. That’s why I decided to start a special series called 6-Figure Breakthrough Series, where my clients share how they reached 6 figures in their online business, and how you can, too.  In this episode, I talk to Claudia Nichterl. She participated in SOMBA Summer School in June 2018 and since then has gradually scaled her business. Now, she just had her first multiple 6 figure launch. Claudia shares her story and what you need to do to achieve this, too.  In this Episode of The Sigrun Show: How Claudia feels about her recent 300K launch  How Claudia got into online business and joined SOMBA Summer School Claudia’s first online course and how she sold 85 spots in her upsell Taking the step to charge more The importance of a community and a big vision What it took for Claudia to start thinking big Why Claudia’s biggest launch was easier than her previous launches Why Claudia recommends SOMBA Kickstart  Are you a high achiever like Claudia?  If you want to make this summer YOUR time for business success, Online Business Summer School is just what you need.  It's the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.  Last week, we worked on creating a powerful and compelling vision, and so many summer schoolers have shared incredible breakthroughs. It’s not too late for you to join, too! Sign up for Online Business Summer School now.

A big vision and a small vision take exactly the same amount of time, effort and energy — so why not think big?  Don Hobbs, my guest this week on The Sigrun Show, really inspired me with these words.  Don began a successful sales and leadership career when he was just 18 years old, working with personal development legend Jim Rohn. He built and owned several companies and is a speaker, influencer, and president of Success magazine.  His ultimate vision is to inspire people to change their lives and businesses and in this episode, we talk about how you can think bigger, act bigger, and really show up — because the world has never been changed by anyone who’s played small.  In this Episode of The Sigrun Show: How Don grew up in the personal development world (2:45) What women can do to show up bigger (11:40) How you can overcome your fear of showing up (14:15) What commitment means and why it’s so powerful (18:32) Why opportunity comes with responsibility (21:30) Don’s most inspirational thoughts from this episode A big vision and a small vision take exactly the same amount of time, effort and energy. But if you think small, no one wants to join or follow you. If you think big, everyone wants to join you and be inspired. The only difference between these two results is how big you think, the vision you have.  Quoting Cherie Carter-Scott. Commitment is what turns dreams into reality. Your choice is what you want, and your commitment is what allows you to have it. It doesn’t matter what you commit to, what matters is the relationship you develop with yourself by committing to what you want. When you commit, you know you can be counted on to do what you say you will do. For people who have a strong investment in not getting what they want, commitment is extremely uncomfortable and sometimes painful. The painful part is letting go of the attachment to not getting what you want. Commitment means getting out there and making it happen. When you have committed to someone or something, there is no more confusion or doubt. You have direction, focus and purpose. Commitment gives you freedom and great power. Commitment means that you back yourself and that you stand behind your choices. Commitment means giving yourself all the power in your life. It means being committed to you.  Quoting Marianne Williamson. Our deepest fear is not that we’re inadequate. Our deepest fear is that we are powerful beyond measure. It’s our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? Your playing small doesn’t serve the world. There’s nothing enlightening about shrinking so that other people won’t feel insecure around you. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our fears, our presence automatically liberates others.  Playing small doesn’t serve anybody. The world has never been changed by somebody who played small. The world has been changed by people who said: It’s not ok that it’s like this. People deserve more. If you’re inspired and have a vision for doing something, make it a big vision. Let’s not live as an example of what not to do, but what to do. Knowing that you are enough is the core of it.  Are you ready to think big? Showing up, thinking big and putting yourself out there starts with one simple thing: Taking action.  I invite you to take action this summer. I’m currently running Online Business Summer School, the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.  We’re one week in and already worked on creating a powerful and compelling vision. So many summer schoolers have already shared amazing breakthroughs! And… … it’s not too late for you to catch up! If you’re serious about your online business, join us and make massive progress this summer.  Sign up for Online Business Summer School now.  Connect with Don [email protected] Don on Instagram

Do you have a compelling vision for your online business?  Having a vision doesn’t only give your business purpose and direction, it also helps you define your goals. A powerful vision plays a big role in leading your business to success.  Last summer, Blanca Vergara participated in my 10-week program SOMBA Kickstart. She started the program thinking she wanted to be a business coach, but during the 10 weeks, she underwent a big transformation and found her true calling.  In this episode, she shares how she discovered what she was truly meant to do in this world and how she created a compelling vision for her new business. We also talk about the importance of giving yourself permission to move forward, and what you can do if you’re struggling to nail down your vision.  “What Sigrun has done for me is put a big mirror in front of me and tell me I can do it.” - Blanca Vergara In this Episode of The Sigrun Show: How Blanca found her true strengths in Kickstart (2:16) Blanca’s epiphany (8:21) How Blanca’s vision crystallized (11:16)  Giving yourself permission (13:27)  Blanca’s upcoming book (15:38) How you can find your passion (17:48) Jump into June by joining Online Business Summer School!  If creating a compelling vision is something you struggle with, I have just the thing for you:  I’m currently running Online Business Summer School, a FREE program for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue.  This week, we’re working on creating a powerful and compelling vision, and it’s not too late for you to sign up. If you’re serious about your online business, join us and make massive progress this summer.  Sign up for Online Business Summer School now. 

Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don’t even make 6 figures. Why?  I’ve worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don’t make more money.  In this episode, I share the main reasons why women tend to play it small, and what we can do to change it.  “Those who take a break in the summer don’t just lose the three months they take that break — they lose a lot more.” - Sigrun In this Episode of The Sigrun Show: Some shocking facts and figures (1:23) Treating a business as a hobby (2:42) Not investing enough in personal growth (4:20)  Being risk averse (6:22)  Using family as an excuse (7:20) Stopping the business growth (9:45) Taking a break in the summer (13:05) My solution (18:57) 6 Reasons Why Women Don’t Make More Money Almost 90% of all women-owned businesses generate less than $100,000 yearly, and out of all women-led companies, only 2% generate more than $1 million. I constantly ask myself, why?  Accelerating gender equality is the driving force behind what I do. But we’ll never achieve gender equality if women keep playing it small.  I’ve worked with thousands of women over the past 7 years, and got a deep insight into why women don’t make more money.  Here are the 6 main reasons why women tend to play it small, and what we can do to change it.  1. Too many women treat their business as a hobby It makes my hair stand up, but too many women don’t take their business seriously. I haven’t met a man who doesn’t take his business seriously. So what is really going on here?  My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don’t see a need to take their business seriously, or they aren’t driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don’t do it all. 2. Women don’t invest enough in their personal and business growth Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn’t invested in myself, I would probably still be stuck making less than six figures a year. I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don’t get stuck. You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.  3. Women tend to be more risk averse than men Investing forward is risky because you need to bet on yourself or on what you are investing in. I’ve seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren’t going to have that insight unless you actually invest and see a return. 4. Women use family as an excuse Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.  It’s 2021, and we shouldn’t still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.  Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that’s when we can accelerate gender equality.  5. Women stop their business growth  I’ve noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don’t push themselves to grow more. They stay in their comfort zone. Why is this a problem? A typical 6 figure business has no employees. It doesn’t fuel economic growth and provide jobs. You’re probably paying yourself a bit of salary, but you aren’t creating wealth. Financial freedom isn’t around the corner.  If you truly want to have an impact, you won’t just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality. 6. Women take a break in the summer This one makes me really frustrated. If I ask women in April or May when they’re going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it’s summer. No wonder women make less money than men. Seriously, women, what is this? I recently read a book by Malcom Gladwell where he talks about why some people have more success than others. He was talking about reading skills and mentioned studies about children who read during the summer months where there was no school. Unsurprisingly, these children became significantly better at reading.   And the children who didn’t read over summer? They experienced a learning loss. They actually lost some of their skills!  How does this relate to online business? Some entrepreneurs build their business in the summer. Many do not. Those who take a long break inevitably miss out. Those who keep up the momentum have a massive benefit over those who take a long summer break every year.    I had been running my business for over 4 years when I noticed this trend and I got so frustrated. But out of frustration, my best ideas are born. I created SOMBA Summer School — a 10 week intensive that helps my clients build their online business. Since then, I’ve been running the program twice a year and renamed it SOMBA Kickstart.    Kickstart will run again this summer, but I’ve prepared something very special this time. I’m offering a FREE preparation course called Online Business Summer School in advance.    During the month of June I want to help you work ON your business instead of IN your business and make sure that you keep the momentum going this summer.    If you’re serious about growing your business, secure your free spot in Online Business Summer School here.    Jump into June by joining Online Business Summer School!  If you are serious about your online business, then join us and make massive progress this summer. Online Business Summer School is a FREE program running this June for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue.  While others are taking a break, you’ll be building your online business together with other amazing online entrepreneurs.    Sign up for Online Business Summer School now.  To get on the Insider List for Kickstart, sign up here.

Did you know that fear and overwhelm are the two most common reasons why people don’t make their dreams come true?  In this episode, I’ll share with you how you can instantly get rid of fear and overwhelm and go after your dreams.  “A long to-do list is actually what kills your dream.” - Sigrun In this Episode of The Sigrun Show: Þetta reddast — it will work out (2:58) The Peloton story (8:45) Booking a venue without planning (15:00)  How I got my clients to take action (19:40)   I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Do you want to get a headstart with your online business this summer?  I prepared something big for you: Online Business Summer School, one month of FREE training to build your online business, put yourself out there and grow your audience and your revenue. I’ve had amazing success with clients building their business over summer, and now I’m inviting you to join Online Business Summer School, where we’ll get rid of fear and overwhelm and build your business.  We start June 1st with the first training and over 4 weeks you’ll be building your online business together with other amazing online entrepreneurs. Following Online Business Summer School we’ll be kicking off SOMBA Summer School on July 5th. To find out more about Online Business Summer School and SOMBA Kickstart get on the insider list for early notifications and extra bonuses.

Why are some people successful in online business and some aren’t?  Nada Lena, my guest this week on The Sigrun Show, says it’s all about confidence. Building an online business isn’t rocket science – all the information, tools and strategies are out there. According to Nada, there’s another reason why most people aren’t running million dollar online businesses: Something stands between them and taking action in a way that’s going to make a difference in their business.  In this episode, she talks about the difference between micro- and macro-confidence, where her own confidence came from and how you can build yours.  “It’s OK to let fear get in the car, but don’t let that sucker take the wheel.” - Nada Lena In this Episode of The Sigrun Show: Nada’s journey from performer to entrepreneur (2:50) Where Nada’s confidence came from (7:04) How to build your confidence when you grow your business (9:42)  Micro-confidence vs. macro-confidence (18:34)  What Nada’s book is about (20:59) How to shift your confidence (23:27) How to Build Your Confidence when Growing Your Business Having confidence as an online entrepreneur can be crucial to your success. Confidence can make you more motivated and ambitious, but more importantly, it can help you overcome fear and anxiety so you can take action. This week, I spoke to Nada Lena, founder and CEO of Rise Up For You, about how you can build your confidence so it doesn’t stand in the way of you growing your business.  Nada proposed three steps that can help you boost your confidence. Self-Awareness Understand your own resistance. Are you taking the actions needed to reach your goal, and if not, why?  Many online entrepreneurs spend lots of time coming up with strategies and ideas, but never implement them. Whether you’re not using video, not investing in yourself, or aren’t following up with your sales – get to the core of why you’re not taking action.  Nada says that our thoughts and feelings drive our behaviour. Understanding them is the first step in order to change our behaviour from being passive to taking action.  Self-Compassion When online entrepreneurs start putting themselves out there, fear of failure is often right around the corner. Many of us struggle with perfectionist mindsets – we are scared of making a mistake. This fear can be paralysing and lead us to simply stop doing things.  The reality is: Everyone fails at some point. It’s part of being successful and building a business. What you should be doing is recognise and remember that you’re a human being, not a robot. Jump in, and if you make a mistake, it doesn’t matter. You’re human. You’ll learn from it. And then you can get up and try again. Self-Management Every person on the planet has negative thoughts at some point. The key is how you decide to manage these thoughts. As Nada puts it: It’s ok to let fear into the car, but don’t let that sucker take the wheel. Because the second it does, it will drive you into a wall or go off in a direction you don’t want. Take control over what you know is right, and the action you should be taking.  Nada says that most of the beliefs and thoughts in our mind don’t actually belong to us. They belong to other people who have projected them onto us. As human beings, we accept them, and can end up behaving according to these beliefs that aren’t even ours. That’s why when you want to be successful, it’s so important to be aware of what is stopping you, be compassionate with yourself when you make a mistake, and understand how to manage negative thoughts.  What do you do to boost your confidence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.  By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers!  Connect with Nada Lena:  Rise Up for You Nada on Facebook Nada’s free Confidence Kit  Nada’s book 

Produce content. Be consistent. Post every day. Marketing experts have told us over and over again that this is the only way to market our business successfully.  Yes, consistency is key. But Ellen Yin, my guest this week on The Sigrun Show, believes that adopting strategies without stopping to think whether they apply to your business and the way you want to grow isn’t actually beneficial.  Ellen is fascinated by the idea of being intentional with what you choose to do in your business from a marketing standpoint. In this episode, she shares what minimalist marketing is and how you can apply it in your business. We also talk about what to look out for when you create evergreen content, and why everything comes down to really understanding the objections of your ideal client.  “Consistent connection is more important than consistent content.” - Ellen Yin If you’re more of a reader, scroll down to read about Ellen’s minimalist marketing tips you can apply for your own business.  In this Episode of The Sigrun Show: How Ellen accidentally stumbled into entrepreneurship (2:19) Why Ellen started focusing on courses and memberships (5:40) How you can apply minimalist marketing (11:40)  What to look out for when you create evergreen content (18:15)  Really understanding your ideal clients’ objections (21:25) Minimalist Marketing and How to Use It in Your Business Marketing experts have been telling us over and over again that consistency is key – that creating consistent content is the only way to get out there and be successful. However, Ellen Yin, entrepreneur and host of the Cubicle to CEO podcast, thinks we are applying consistency to the wrong area.  She is fascinated by minimalist marketing, or in other words: Being intentional with what you choose to do in your business from a marketing point of view. Here are her top three tips on applying a minimalist marketing strategy for your business:  Picking the right strategy A lot of people try to adapt strategies from blogs, podcasts, and different courses without stopping to think: Does the strategy apply to the business model that I am scaling, and has the person who is teaching the strategy scaled their business the way I want to grow my business?  For example, a strategy that is designed to grow your course doesn’t necessarily help you when you’re working one-on-one. Before you try out a new marketing strategy, make sure it is the right one to grow your business.  Driving traffic to your content Don’t post on your social media every day just to tick off a box. Ellen likes to imagine Instagram as a road, and followers as cars driving by. Everytime you post, it’s like putting up a billboard on the side of the road. If three cars drive by every day, it doesn’t matter whether you have 1000 or five billboards. The effect will be the same. Ellen says people get caught up on the content hamster wheel, but forget that creating content is just the first step. It’s about driving the right traffic to the content. If you only post two quality posts and focus the rest of your effort on driving your ideal client to your content, you can get 1000 cars to drive down your road, with only two billboards. It will have more impact on your business instead of putting one post after the other out there for the sake of quantity.  Evergreen content and connecting with your audience When creating content, Ellen advises to focus on evergreen content that educates your audience, crushes their objections, and has the power to pre-sell them. Consistently connecting with your audience is more important than consistently putting out content. If you connect with people every day, they will see your quality evergreen content, and it’s this kind of content that will prompt them to eventually turn into a lead.  Do Ellen’s minimalist marketing tips resonate with you? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.  By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers!  Connect with Ellen Yin:  Instagram Cubicle to CEO

Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?  In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches.  “You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun If you’re more of a reader, scroll down to read my 9 promotion strategies that sell.  In this Episode of The Sigrun Show: Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30)  The video promo (9:18)  Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches   The P.S. Promo   For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.  Here’s an example from a “P.S” I use in my emails:  P.S. When you’re ready to grow your online business, here are two ways I can help you… Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.    The Video Promo   Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer. Here’s an example for a video promo:   I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts. The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.   Social Selling   Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching. Here’s an example for social selling:  I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me. Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.    The 9 word email   The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage. Here’s an example of a 9-word email: Email subject line: SigrunEmail body: Are you still looking to grow your online business? Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about   Mini Launch   Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it’s much shorter and easier to do. Here’s an example of a mini-launch:  In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch   Affiliate Marketing   One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you’re concentrating on the marketing and not on all the other aspects of a launch.  Here’s an example of being an affiliate:  I’m an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they’ve been created and can be reused it’s less work. The launch plan comes from Selena’s team, so we can pick and choose what we want to do to achieve our goals.    Offer on your freebie thank you page   If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call.  Here’s an example of an offer on your thank you page:  Apply now for a free ”90 Day Profit Planning Session” Thank you so much for requesting my Profit Planning Checklist! You’ll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist.  While you’re waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time.    Automated webinar funnel   If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels.    Pocket Product Funnel   Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program.  The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers.  Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I’m looking forward to hearing from you!  Join my 12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had she really just said that to herself? Then she realised it had been exactly what she needed. Later that day, she decided to make it the title of her new book.  Like Natalie, we all have moments when we feel down, pity ourselves, or are negative about pretty much everything that surrounds us. The key to overcoming such a state is to know how to get out of it.   In this episode, Natalie speaks about her book Suck It Up, Princess – and how you can get over yourself so you’re ready to achieve your goals.   “There’s something empowering about being direct with yourself and taking control and responsibility for how you’re feeling.” - Natalie Sisson If you’re more of a reader, scroll down to read about what you can do to suck it up and get over what’s keeping you from achieving your goals.    In this Episode of The Sigrun Show: How Suck It Up, Princess is different from Natalie’s first books and how she developed as an author (2:51) Why Natalie’s new book is more personal (4:47) How Natalie went from being the suitcase entrepreneur to settling down (6:52)  What the title of Natalie’s book is all about (11:03)  Natalie’s tips on what to do when you need to suck it up and get over yourself (14:29) How Natalie’s passion for sports has shaped her (19:33)   How to Get Over Yourself and Achieve Your Goals We all have moments of anxiety and frustration, but did you ever notice that the dominant element in these situations is you and your thoughts?  While there are definitely times for self-compassion and going easy on yourself, Natalie says there’s also something empowering about being direct with yourself and taking control and responsibility for how you are feeling. Here’s how:  Take one actionable step Interrupting your pattern and taking one simple step towards what you want can work wonders. Taking action and getting out of your head gives you a moment to disengage from negative thoughts.  Maybe it only needs writing one email, doing one call, or spending five minutes in a yoga class. Being in a state of taking action and making a positive step is something that gets you out of almost anything.  Put your situation into perspective Can it be that we have become a bit soft, entitled even? Natalie believes so, that’s why she included Princess in the title of her book. No matter what’s going on with you – it’s very possible that it pales in comparison to someone else’s problems. Put your situation into perspective and at the same time, be your own motivator. Developing resilience and inner strength, as well as an understanding that your situation might not be as bad as you believe can help get you out of your frustration and closer to your goals.  What do you do to get over yourself and navigate out of a low? I’d love to hear from you! You can follow, connect and share with me on Facebook, LinkedIn, and Instagram.  Do you want to get your hands on a copy of Suck It Up, Princess?  All you have to do is leave a review for this episode on Apple Podcasts, send us a screenshot of your review and your address to [email protected], and we’ll send over a copy!  Connect with Natalie Sisson Natalie Sisson Natalie’s new book Suck It Up, Princess

My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.  In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M in revenue.  “A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun If you’re more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.  In this Episode of The Sigrun Show: Launching: A mix between art and science (2:22) My first launches (4:00) The 7 figure launch that didn’t happen (9:40)  Having a long launch runway (11:59)  Having a VIP notification list (13:42) Creating a desire for another program (15:11) Social selling (16:44) Mixing free and paid offers (19:17) Getting your leads in early (20:42) Getting people to sign up twice (22:19) The importance of FB ads (23:29) Sending lots of emails (25:07) Using Facebook groups (26:26) Offering sales calls (28:26) Working with affiliate partners (30:06) 12 Launch Lessons from a 7 Figure Launch #1 A long launch runway A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.  During your runway, you’ll be talking about your program, but you’re not selling it – you’re seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.  #2 Having a VIP notification list Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you’re waiting for something and then you have to buy it. People aren’t very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they’ll be the first to know when you open up the program, plus they’ll get a bonus, it’s much more exciting for them.  #3 Selling multiple offers during your launch runway You can sell multiple offers during your launch runway – as long as you’re not selling the offer you eventually want to sell during open cart. When someone isn’t interested in the program you’re launching, they might be interested in another program you’re offering.  #4 Social selling Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That’s not what you should do. I’m talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It’s about creating back-and-forth interaction.  # 5 Mixing free and paid offers By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.  # 6 Get your leads in early You typically grow your leads during your launch runway and you’ll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you’ve been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client.    #7 Get people to sign up twice A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy.  #8 Facebook Ads Facebook ads are still the best way to get a lot of leads in little time. They’re not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you’re looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side.  #9 Send a lot of emails Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12’000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that’s great. These are people who didn’t want to buy from you anyways. If they’re interested in something else, they’ll follow you on social media. The emails are for people who are interested in your product.   #10 Use a Facebook group for your launches Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it’s mostly active during launches. That’s why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there’s activity there.  #11 Offer sales calls In the past, I made the mistake of offering sales calls too early. A lot of people who didn’t need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it’s offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not.    #12 Work with affiliates Affiliate partners are typically current or previous students and it’s through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don’t have big email lists yet and therefore I can’t expect too many sales from each partner. That’s why it’s important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible.  What was your key take-away from this episode? Send me a DM on Instagram. I’d love to hear from you!   Would you like to learn how to launch?  I have different programs depending on your launch experience.  If you’ve never launched before – or have never had a successful launch – then I have a special launch program called SOMBA Accelerator. We take you step by step in 10 weeks through a launch experience where you actually launch during the program. For more information, click here.    If you’ve launched successfully before, then you’re ready for my group coaching program Momentum. There, you get the support and accountability you need to launch again and again. It’s where you increase your launches and go from five figure, multiple five figure and eventually to a six figure launch. For more information, click here.    If you’re already at multiple six figures in your business and have extensive launch experience, then you’re ready for my high-end mastermind, Red Circle. It’s currently closed, but will open up for applications later this year. For more information, write us on [email protected].  

Have you ever been too sick to work over a long period of time?  I’ve been sick for over five weeks and I haven’t fully recovered yet. Being unable to work has been difficult for me. When I used to be an employee, being sick didn’t have the same effect on me as it does now. As entrepreneurs, our business depends on us to be there for our clients and our team.  Being sick the whole of March 2021 and still feeling weak in the first week of April has taught me some great life lessons I want to share with you in this episode.  “Getting sick is something you can’t control – the only thing you can do is focus on getting healthy.” - Sigrun If you’re more of a reader, scroll down to read the lessons I’ve learned from being sick and unable to work for five weeks.  In this Episode of The Sigrun Show: How my sickness started (1:15) Diagnosis: RS virus (3:38) Second diagnosis: Pneumonia (8:30)  Reading six books in one week (13:42)  The life lessons I learned during my sickness (20:11) 10 Life Lessons I Learned From Being Sick   You can’t control everything Sometimes things are out of your control. Getting sick is one of them and when you do, the only thing you can do is focus on getting healthy. Often that means doing absolutely nothing. For two weeks the only thing I was capable of doing was watching Netflix. I couldn’t read or sleep, but I could watch Netflix, so that is what I did.      Your health is your number one priority It’s easy to say that health comes first but actually making it your number one priority is another thing. Despite having a chronic illness – or maybe because of it – I haven’t put my health first. But getting sick for five weeks is definitely a wakeup call. I don’t want it to happen again. If there is anything I can do to prevent it, I will.     You’re not as indispensable as you think We sometimes think we’re the only ones who can do certain things – until we can’t, and someone else has to do them for us. Being as sick as I was, I couldn’t do any coaching calls, no podcast recordings or any internal meetings with my team. I couldn’t even send a voice message because my voice was on the verge of going away. And still everything continued without me. The world didn’t fall apart. My team took over and ran the business without me! No coaching call got cancelled, a podcast episode went out every week and overall my clients were very well taken care of.      You can prepare for this Even though I didn’t plan on getting sick and I don’t wish this on anybody, it’s actually interesting how well my team and I were prepared. First of all, having a team is super important. Second, making sure that there is a backup for everything is crucial. Last year we started to practice our backup strategy. If anyone went on holiday, there was a person on the team who could take over.    With my sickness we have been forced to figure out a backup for everything I do. I had batch recorded 5 podcast episodes and my podcast manager recorded the intros for me. My marketing director who has been with me for over 6 years stepped in and did my coaching calls. I had just hired an integrator who was supposed to take over a lot of my tasks and she had to jump into the deep end and only got instructions over Slack from me. And it all worked out! My team stepped up and I could work on getting healthy. I am so grateful for my team.   You can be sick and still be there If I hadn’t shared on social media that I was sick nobody would have known. When I was the sickest and could barely breath I could still comment and reply on social media. When people heard I was sick they told me to relax, sleep and get off social media. But actually social media was my connection to the world. I loved being able to see what people were doing and comment and reply on posts from friends, family and clients. Being sick doesn’t mean that you are too sick to be there for others.      Allow yourself some slack While I was the sickest I would allow myself all the things I don’t normally eat or drink. To be honest I felt sorry for myself and I think that is just Ok. Of course I made sure to eat healthy but I also allowed myself all kinds of treats that made me feel better about being alone home and sick.     You can ask for help Being in isolation at home alone was tough but it was made easier because of all the help I got. My sister checked on me twice a day and my mother too. My sister went shopping for me a few times. And my mother brought me cooked food every second day. Friends of mine also sent me messages and asked if they could help but I already had enough help. And then my husband flew in to take care of me which was of course the best.       What doesn’t kill you makes you stronger It sounds cliche but this experience - which isn’t over yet - has made me mentally stronger, even though the physical strength isn’t there yet. I’ve realised that I am capable of more, that my team is capable of more and that my clients are capable of more. There are things that I have not made a priority which will now be a priority for me in my personal life and in business. It is like having a reset - I can set new rules now - and follow them.     What you’ve putting off becomes more important   There are a few things I want to do in my personal life and in business that I’ve been putting off for too long. Now these things have become top priority for me. I’ve rearranged my calendar and as soon as I get healthy I am dedicating my mornings to my priority projects. For now my mornings are dedicated to sleep - as getting healthy is my top priority.     Enjoying non productive things that make you happy I used to be an avid reader, as a teenager I would read 5 books a week. Then I read less and less over the years and sometimes only 1-2 books a year. In 2007 I set myself a goal to read 26 books in one year and I did but since then it slipped again. I joined a business book club a year ago to read more again but even that hadn’t done it for me. Becoming sick renewed my love for reading, especially non-fiction murder mysteries. I had focused so much on business books - on being productive - that I almost forgot how joyful it can be to read a good mystery and just enjoy it without feeling the need to be productive. Did you ever have a similar experience of being sick and unable to work? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Sign up for the 3-day workshop Create A Scalable Offer That Sells Are you tired of trading your time for money and having a limit on how much you can make? Are you ready to exponentially grow your business without having to “work more to earn more”? Then my upcoming 3-day workshop is perfect for you! In just 3 interactive days together, you’ll get super clear on who you serve and identify the best offer for your clients by understanding what they really need. You’ll learn how to turn your ideas and passions into an actual offer that you can start to sell right away. Go here for more information and to sign up for the workshop. 

Are you wondering how you can get more media coverage and visibility for your business? Even get featured in publications like Forbes?  My friend Selena Soo is a PR expert and the go-to person when it comes to landing publicity for your business. She helped me get featured in Forbes last year, which has really boosted my visibility and brand awareness. In this interview, Selena is sharing some of her best strategies to get you and your business press coverage. We talk about how to approach the media, the elements of a great story idea, and how you can get featured in Forbes in 2021.    If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, don’t miss out on this conversation!    “To find the perfect media opportunity, ask yourself: Who is the Oprah of your industry?” - Selena Soo   If you’re more of a reader, scroll down to read about the key elements to get featured in Forbes in 2021.    In this Episode of The Sigrun Show: Finding the Oprah of your industry (3:06) The first steps to get featured in Forbes (3:57) The three elements of a great story idea (6:59) Who and how to pitch (11:25) The right time for making your pitch (19:11) How the publication process works (21:45) What to do once your article is published (22:50)   Key Elements to Get Featured in Forbes in 2021   By preparing your story idea and overall pitch well, you can increase your chances of getting featured in Forbes – or any other big publication. Here are Selena’s key elements to preparing your best pitch yet:    First, get clear on the general topic you want to pitch on. As an entrepreneur, there are topics you want to be seen as an expert in. Identify what your topic is.    Move on to your story idea. Consider these three elements when brainstorming your idea:    Propose a timely story. There are a million stories out there. Why would the media choose to tell yours right now?  Give value to other people. How is your story going to make someone’s life better?  Consider an emotional charge. Has your story the potential to surprise or shock?    For your story idea to be successful, aim to include at least one of these elements.    Once you have decided on your expert topic and story idea, you can go ahead and create your pitch.  Go to the website of the publication you want to pitch to. Click on the articles that are related to your expertise and find out who wrote them. These are the contributors you want to pitch to.  Start your pitch on a warm and friendly note. Mention that you understand what the publication is about and that you enjoyed a particular article. With a bit of effort, you can give your pitch an unique approach that doesn’t feel like a copy/paste outreach.  Explain who you are in two to three sentences and highlight your credibility by pointing out the results of your clients or if you’ve already been in the media. Show that you truly are the expert you claim to be.  Propose your story ideas. Share a headline and a brief description of what you would cover in your story.  Show flexibility and mention that you’re open to suggest other ideas around your topics of expertise.    In most cases the contributor ends up writing the article, but the more meat you can provide and the easier you make it for someone to pick your story idea, the better are your chances to get featured in publications like Forbes.  Did these steps help you to prepare your pitch? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  The doors to Selena’s program Impacting Millions are open now…    …but only until April 6th!    If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, this program helps you get there.    When you sign up for Impacting Millions using my link, you’ll also get my own amazing bonuses worth over $5000!    Go to the special bonus package I’ve prepared for you, plus the link to sign up for Selena’s program.    Connect with Selena Soo Selena Soo Selena on Instagram

A clear message can be the difference between attracting and confusing a potential client. That’s why it’s so important to clarify your message early on.  But this is easier said than done. Where do you start when it comes to clarifying your message and making a lasting impression? How do you know if your message resonates with your ideal client?  Dolores Hirschmann, my guest this week on The Sigrun Show, is an expert in helping others clarify their message and design communication strategies to take their messages to a larger audience.   I met Dolores at Ali Brown’s Iconic and I’m delighted for her to share her expertise so you can spring right into action and get clear on the message that will move your business forward!  “The best copy is the one that comes from the mouth of your ideal client.” - Dolores Hirschmann   If you’re more of a reader, scroll down to read about how you can clarify your message.  In this Episode of The Sigrun Show: How Dolores found her business idea (3:18) How to clarify your message (11:09) What you want vs. what you need (19:08)  Making a lasting first impression (21:26)  How you know if your message works (23:25) Examples of clear messages (25:54) Why clarifying your message is a fluid process (28:57)   How to Clarify Your Message   People don’t necessarily buy the best products, but the products they understand. That's why businesses with a clear message thrive.    If you feel your message could be clearer or resonate more with your ideal client, here are Dolores’ three steps on how to clarify your message:    Imagine what it’s like to be your ideal client and you haven’t found the solution to your problem yet. What conversation would go on in your head? What vocabulary would you use? Understand how your ideal client feels right now, and not when they’re successful after they worked with you. What is it they want? Pay attention to how they say what they want, and not how you imagine it.  In the content you release, lead with the outcome. Your ideal client will pay attention to any piece of information that starts with the outcome they’re after. Until they get to know and trust you, they don’t care about your methodology or process, but whether you can give them the outcome they’re looking for.  Don’t overthink your language. There’s a balance between the clarity and crispness of a message. Go into FB groups of your ideal clients,  ask questions and listen to their answers. The best copy is the one we don’t write, but that comes directly from the mouth of our clients.    When you clarify your message, keep in mind: Sexy is good, but clarity is better. There’s a lot of noise online and people are looking for clear, simple, straight-forward solutions. Keep it focused and to the point.    A clear message isn’t only a bridge between your offer and your ideal client – it also gives you clarity on where your business is headed.      Did these steps help you clarify your message? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  The Common Path to Uncommon Success is available now!    My friend John Lee Dumas’ book The Common Path to Uncommon Success officially came out yesterday and is available for you to buy now.   John is the host of the award-winning podcast Entrepreneurs on Fire where he’s had over 100,000,000 listens and 3,000 5-star reviews since its launch in 2012.    He has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.    His brand new book distills what he’s learned from these conversations into a 17-step roadmap to help YOU achieve your dream of freedom and fulfillment. The book is designed to help you overcome doubts, fears, and confusion, and create your own version of uncommon success!   Do you want to discover the 17 steps that will guide you to financial freedom and fulfillment?   Get your copy of the book here!   Connect with Dolores Hirschmann: Masters in Clarity Dolores on Facebook Dolores on Instagram

Nobody is born with limitless self-confidence. It’s something you have to work on and build up over years.  As entrepreneurs, self-confidence is key to achieving our goals and objectives, yet there are many challenges that can deflate our self-confidence – a negative review, a request for a refund, rejection of any kind.  Alda Karen, this week’s guest on The Sigrun Show, has achieved more at 28 than many people dream of achieving in their life. At 19, she became VP of sales of Iceland’s biggest film production company. By 23, she had started and sold her first company. Now, she is an international speaker, runs two businesses and has published her first book.  How come she had the self-confidence to achieve so much at such a young age?  In our interview, Alda and I speak about her journey, what pushed her to become an entrepreneur, and how she developed her self-confidence (and you can, too!).  Ready to be inspired and learn from a truly amazing young entrepreneur? Then tune right in!  “Every wall is a door. You just need to find the right key.” - Alda Karen   If you’re more of a reader, scroll down to read about Alda’s life keys and how they can help you with your self-confidence.  In this Episode of The Sigrun Show: How Alda became the VP of sales and marketing of Iceland’s biggest production company at 19 years old (3:32) How Alda used autobiographies of women to educate herself (7:18) What pushed Alda to become an entrepreneur (13:21)  What happened after Alda sold her first business (15:07)  How Alda deals with push-backs (16:12) Alda’s inspiration to start a second company (19:55) Alda’s life keys (22:18) Alda’s Life Keys to Help You Boost Your Self-Confidence Whenever you think you can’t do something or hit a wall,  it’s really just a door that will open if you find the right key – this is the thought on which Alda based her book, The Life Bible (currently available in Icelandic).  Alda had many doors she had to open during her journey as a young entrepreneur. She believed she wasn’t smart enough, cute enough, and couldn’t speak well enough in public. Finding the keys to open her doors and overcome fears and limiting beliefs made her what she is today: An international speaker, head of two companies, and author of a book – all at the age of 28.  Opening her doors was all about knowing they were there and developing the self-confidence to walk through them.  Here are two of Alda’s most popular life keys to open doors that might be holding you back:  You are not your thoughts or your emotions When you hit a wall, it’s usually your brain telling you all kinds of reasons why to not do something. The brain is programmed to survive. It doesn’t want to get out of its comfort zone. If your goal is to live to the fullest, to be happy and grow, but your brain wants to play it safe, you and your brain clash and you hit a wall.  To pass through it, Alda thinks of her brain as her room-mate. Whenever she feels scared or unable to do something, she establishes that these thoughts come from her brain, not herself. Then she maps out the best and worst case scenarios. She journals or does visualizations to create a practical approach, and to reason with the fears her brain creates.  You are enough For nine years, Alda has been telling herself she’s enough. Every single day.  Reminding herself constantly that she can show up as herself and do her best, but that she’s enough as she is has given her the strong foundation on which she builds her self-confidence. Alda sees life as a gift, and knowing that she’s enough makes everything she does during the day become a bonus in her life, because she chooses to do it.  If you feel blocked or lack confidence, remember this: You can’t open doors you don’t know about. If you hit a wall, sit down, identify what holds you back, have a conversation with your brain, and find the key that gets you through the door.   How do you overcome your fears and boost your confidence? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Free Video Training Series on How to Get Featured in the Media Do you dream of landing media coverage but aren’t sure which outlets to pitch to? My friend Selena Soo is an expert in all things publicity and has just released a FREE, brand new 3-part video training series on how to get featured in the media.   The first video is available for you now.   If you’re ready to seriously grow your business and get in front of more of your ideal clients and customers, head over to Selena’s video. It’s not just great value – you also get the chance to win a trip to Puerto Rico!  Connect with Alda Karen: Alda’s book in Icelandic Alda on Facebook Alda on Instagram

Many entrepreneurs want to write a book – I know I do. It’s been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book?   Laura Gale, my guest this week on The Sigrun Show, helps entrepreneurs write, publish and market books that transform their businesses and leave a legacy they’re proud of. She says that a legacy book is one of the most effective ways to build a long-lasting connection with your audience.  We spoke about the purpose of a legacy book, how you can get started, and why marketing a book is just as important as writing it.   If you plan on writing your book, don’t miss out on Laura’s different approach on how you can leave a legacy with your book.  “So many amazing books have gone completely unnoticed because the author didn’t know that it’s not just going to sell itself.” - Laura Gale   Are you more of a reader? Scroll down to read about how you can get started on writing your legacy book.    In this Episode of The Sigrun Show: How Laura became a (ghost-) writer (2:45) Why you don’t have to wait until the end of your life to leave a legacy (3:57) The purpose of a legacy book (5:39)  How you attract people to buy your legacy book (8:00)  When to write your legacy book (and when not) (12:39) Building Momentum before launching your book (15:21) How to get started on your legacy book (22:33) Writing yourself vs hiring a ghostwriter (24:06) How to Get Started with Your Legacy Book If you’re an entrepreneur, publishing a book helps you establish credibility and connect with your audience. People get a sense of who you are and what you’re about, and when they decide to get involved with you, you’ve already established a certain level of trust.  What sets Laura’s approach apart is that the books she helps her clients write aren’t just about their subject matter. She includes their how and why, their worldview and perspectives. Laura says the aim is to show the reader the personality of the author, and why the reader is better off with them instead of someone else. It’s how an entrepreneur’s book can transform their businesses and leave a legacy.    Whether you plan on writing your book yourself or hire a ghostwriter to write it for you, the steps to get started are the same:  Understand the intent of your book What is the strategic purpose of your book? How will it fit into your already existing marketing?  Get clear on your ideal reader Be clear on who your ideal reader is and create a detailed avatar. Establish what you want your readers to take away from your book and where you want to lead them.  Work backwards If you’re clear on what the outcome for your readers should be, think about what information and which stories you need to include in your book that lead towards this outcome. Create an outline of the material so that when you start writing, you’re not staring at a blank page.  Setting up your book is similar to planning a marketing campaign. If you’re clear on who you’re trying to reach, what you want to leave them with, and have a sense of the content you want to share, you’re off to a great start to getting your legacy book written.  Are you planning on publishing a book? I’d love to hear how you’re going about it. You can follow, connect and share with me on Facebook, Twitter, and Instagram.  I want to hear from you!  To keep creating free quality content on a regular basis, invite high-profile guests, and keep the show going and growing, I need your review. A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. It would also make us smile and warm our hearts. Because this means so much to me, I’m giving away some great prizes.  When you leave a review, you have a chance to win: A 1-on-1 coaching session with me (I usually only do this with my high-level Red Circle clients) or one of three packages of my top 5 business books Here’s how to enter:  Leave a review for The Sigrun Show on sigrun.com/apple Send me a DM with the screenshot of your review Tag at least three people on this post If you already posted a review in the past, you can still participate by sending me a DM with a screenshot of your review. We will announce the winners on Sunday, March 14th. Connect with Laura Gale: Laura Gale

Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging.  Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that not only helps entrepreneurs capture their powerful, intriguing message, but also become thought leaders.  We spoke about what messaging is, how you can find and define your message, and Michelle’s 3 Word Rebellion and how it can work for your business.  Are you wondering how you can make your message more captivating and intriguing? Then dive right in!  “Anybody can have red or blue hair – but when you have your own three word rebellion, that is your unique mark on the world.” - Michelle Mazur   Are you more of a reader? Scroll down to read about the 3 Word Rebellion and how it can make your messaging more powerful!  In this Episode of The Sigrun Show: Michelle’s background (4:11) The 3 world rebellion (9:25) Why your messaging goes beyond your tagline (10:54)  What messaging is (13:13)  Why you need to start with your message before you create your brand (15:51) How to find your message (17:11) How you can apply the three word rebellion yourself (20:47) How to Make Your Messaging More Powerful Messaging is a foundational piece of your business. It’s where your copy, your marketing and PR efforts, and ultimately your sales come from. Figuring out how you communicate your offer is key to reaching people and get them into your orbit.  But what is the key to powerful messaging?  Michelle says it starts with your audience. Understand who they are, what their challenges are, and why they’re hesitant about going all in on the change you could create for them with your business. Truly emphasize with their needs, fears and objections.  Client journey Audience growth comes from people who are still unaware of you. If you’re not speaking to them and reaching where they are, think how you can capture their attention, make an offer that’s compelling, figur eout what your lead magnet should be to get them into your community.  The 3 Word Rebellion With the 3 Word Rebellion, Michelle came up with a concept to position entrepreneurs as thought leaders, create a message that is spreadable because it’s not about you, it creates intrigue and captures attention. It’s job is to capture people’s attention, garner curiosity and make them think.    Get people’s attention, make them lean forward and wonder what it means. The next step is to make them think about what it means for themselves and their business.    Once you have their attention, how do you keep it with the content and conversations you’re providing?    It’s gabbing that first attention that doesn’t mean you have to have a crazy haircolour or do funny dances on tick-tock. It’s a powerful way to own your space in your industry. It’s powerful. The challenge is how do you make what you do your own and then offer that up in your industry? That’s how you create a category of one.  Connect with Michelle Mazur: Michelle Mazur Michelle’s book 3 Word Rebellion Do you want to learn how to launch?  In Sigrun’s 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time,  and create your ascension model.  Find out more about Momentum here.  Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

In this week’s episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he’s interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss.    Today, he switched seats to talk to me about his book The Common Path to Uncommon Success and how it helps entrepreneurs replace procrastination with common sense. He also shares the biggest mistake entrepreneurs make, and why it’s never too late to start your own thing and be successful – if you respect one rule.    “If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win.” - John Lee Dumas   Are you more of a reader? Scroll down to read JLD’s most inspirational insights from this interview.  In this Episode of The Sigrun Show: How I got to know JLD (1:45) Jimmy, the perfect listener (2:48)  Who JLD’s book The Common Path to Uncommon Success is for (6:20)  JLD’s opinion on time (8:00) How JLD made time to write his book (9:55) Replacing procrastination with the common sense approach (13:36) Why JLD shares his numbers openly (16:45) How JLD’s business model works (19:40) The biggest mistake entrepreneurs make according to JLD (22:05) Why it’s not too late to launch your podcast (23:50) The Common Sense Approach to Success – JLD’s Most Inspirational Insights On time:    “All we have is time in this world. So many people spend their time doing OPP – other people’s problems. Other people’s questions. Other people’s desires. Listen, you have to spend some of your time doing those things, but I’m so specific about how I spend my time. I spend my time doing what my business needs. Producing the content that my podcast needs. I make sure that everything that is on my calendar needs to be there and is going to move my business forward. That’s how I win.”    On meetings:   “I only do 15 minute meetings because there’s no time to waste. When you have 15 minutes, you get it done in 15 minutes. I’m a big believer in setting time constraints. Parkinson’s law clearly states: Tasks will expand to the time allotted. If we allot 30 minutes to a task, it will take 30 minutes. If we allot 15 minutes, it will take 15 minutes.”   On making writing his book a priority:   “I made writing my book a priority. The first two hours of every single day were blocked off in my calendar to write. For 8 months, I wrote for 480 hours, but never more than 2 hours a day. Those are my two best hours of the day – I’m most fresh and clear.”   On the goal of his book:    “Common sense isn’t common practice. People try to complicate things. They go overboard, overthink, stress, second guess themselves. I wanted to take all of that away. I wanted to gift them a 17-step roadmap they can follow to get to their version of financial freedom and fulfilment. This is what my book is about.”    On an entrepreneur’s biggest mistake:    “The biggest mistake entrepreneurs make is they see someone doing something successful, and they launch a pale, weak imitation and end up not being successful. They’re not living in their zone of fire. As an entrepreneur, you need to identify your big idea. You need to be living in your zone of fire. Once you identify and live in it, you’re going to win at a high level.”   On starting a podcast:    “It’s too late to launch a pale, weak imitation of other successful podcasts you see out there. It will never be too late to do the following: Identify a void in the marketplace, become the best solution to this problem, and launch it – as a podcast, a coaching course, a YouTube channel. If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win. But if you just jump into the fray doing what everybody else is doing you’re going to get lost in the crowd.”  JLD’s book The Common Path to Uncommon Success is available for pre-order now. Are you planning to pre-order it? Take a screenshot of your book-order and tag me and JLD on Instagram!  Connect with John Lee Dumas: John Lee Dumas Entrepreneurs on Fire podcast  Pre-order JLD’s book The Common Path to Uncommon Success Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How inclusive is the business you’re building?    This is a question every entrepreneur should ask themselves – in today’s world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day.    The guiding principle on which I built my business is gender equality, and I was so excited to speak to Trudi Lebron, a diversity, equity and inclusion coach, whose work I truly admire.    Trudi is bi-racial and has been interested in topics like inclusion, equality and belonging all her life. When she started to explore the online coaching industry, she realised how very white that world was and decided to do something about it. Today, she teaches entrepreneurs how to embrace anti-racism and achieve diversity with their business.    In this episode, Trudi explains why your values should never be separated from your business, what entrepreneurs in Europe can do to achieve diversity and participate in the anti-racism discussion, and how the events of last year changed her business   Inclusive change and prioritizing impact is coming to entrepreneurship. If you want to know what you can do to support equality and diversity with your business, don’t miss out on Trudi’s helpful and valuable advice.    “Our businesses have to be a reflection of the world we want to build.” - Trudi Lebron   Are you more of a reader? Scroll down to discover what you can do to embrace anti-racism and diversity in your business.  In this Episode of The Sigrun Show: How Trudi became a diversity and equity coach and made anti-racism her topic (3:50) How last year changed Trudi’s business (10:20)  Why your values should never be separated from your business (14:01)  How entrepreneurs in Europe can achieve diversity with their business (21:18) How to bring forward the anti-racism discussion in entrepreneurship (25:05) The shift the coaching world has gone through in regards to equity (32:17) Black History Month - what you can do (35:05)   For more inspiration, discover my take on speaking up vs. staying silent when it comes to Black Lives Matter, or why you should speak your mind even if your voice shakes.  How You Can Support Anti-Racism, Diversity and Equality with Your Business   Just like sustainability, diversity, anti-racism and equality are ethical issues that have become priorities for many businesses over the last years.    Having people of colour on your team or as your clients is great, but it’s not the only way to achieve diversity. Diversity is about much more: Age, language, background, and diverse perspectives, among others. It’s about how people are included and their experience when they come into your space.    If you feel a pull towards wanting to support anti-racism, equality and diversity with your business, Trudi recommends starting with a personal journey.    Think about what you know of racism, discrimination, and all the ways people have been oppressed over time. Get clear on why we have the conditions we do in the world.  Understand your own identity and where specific biases towards other identities come from. What groups of people are immigrants in your country, and why did they come there? What is their experience like? Get a local context of how racism manifests where you come from.  Come to a conclusion around what your values are and what you’re committed to, and how you can tie these values to your business.  Look at your own behaviour in business. Do you only have white clients? Do you only listen to white mentors? Do you only subscribe to podcasts of white people? Seek to diversify and listen to people who come from a variety of backgrounds.    You don’t have to be a hard-core, full-time activist to do your part in making things better. But if you care, if you want to be in better relationships with humans, if you want your business to be inclusive and impactful, choose to participate in this conversation.    Are you taking a stand with your business on ethical issues like racism, equality and diversity? If yes, I’d love to hear how! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Have you signed up for my masterclass: Lessons from a 7 Figure Launch yet?    After launching my signature program SOMBA Kickstart in January and making over $1M, I want to share with you exactly how I did it.    I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches.    Sign up for the masterclass here.  Connect with Trudi Lebron: Trudi Lebron Trudi’s Mastermind Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

There are so many attractive, talented, ambitious women out there who all have one thing in common: They simply can’t find love.    While success and independence can scare a man off, Lucy Shahjahan, my guest this week on The Sigrun Show, says there is another reason why successful women struggle to find the right partner: They have lost the connection to themselves.    Lucy knows how this feels. Until she was 31 years old, the relationships she had lacked true intimacy and connection. She often felt numb and when a man would tell her he loved her, the first thing she thought was: Why?    When she saw a picture of herself, all dressed up but with a dead expression in her eyes, she didn’t recognise who she had become. It was her wakeup call. She decided to heal herself, to quit her job, and to say yes to her deeper calling.    In this episode, Lucy shares how she became a love coach, why highly ambitious women need to shift their attitude to find love, and how finding the right partner is connected to finding yourself.    Lucy’s insights are incredibly valuable if you’re struggling to find the One, or want to know how you can reconnect with your true self.    “If you’re not enjoying the journey and aren’t truly experiencing the relationships with yourself and the people around you, what is it all for?” - Lucy Shahjahan   Are you more of a reader? Scroll down to read about finding the right partner and connecting to your true self.    In this Episode of The Sigrun Show: How Lucy became a love coach (4:05) The point Lucy took action (10:12)  Why highly ambitious women need to shift their attitudes to find love (17:08)  Why you need to put yourself first and shift from the masculine to the feminine (25:32) What Lucy’s book I’m Done is about (31:18)   Want to dive deeper? Find out how to be successful in love and business at the same time or how I found love at a Tony Robbins event.  Finding the Right Partner and Connecting with Your True Self   In her work as a love coach, Lucy found that often, highly achieving women approach their search for a partner the wrong way. They show up with their CEO hat on, seek to tick off boxes or act disconnected from their feelings.    The belief that they need to work really hard to get something, or that their career needs to be on track first keeps them from finding love successfully.    If this sounds familiar to you, here’s Lucy’s advice on finding the right partner, and in the process, finding yourself:    Look at where your driving ambition is coming from   Go back to your childhood and understand what gave you your strong ambition. Could it be that you’ve always had to fight for recognition? Do you seek people’s approval when it’s really you who needs to approve of yourself? Do you constantly feel like it’s never enough?    Women often get let down in love because they don’t make themselves the priority. They’re over-working and over-delivering instead of prioritising self-love and self-care. The first step is to shift this attitude.    Start putting yourself first   The way you treat and speak to yourself is the way others will, too. After all, you attract who you are. If you’re not giving yourself what you need, how are you supposed to accept it from someone else?    Make sure what you do - in business and in your private life - aligns with who you are. Open up to your feminine side and start trusting yourself, your instincts and your feelings.    Create the space    If you keep putting everything else before and treat finding a partner as an afterthought, you’re going to miss out. You need to consciously create the space in your mind to receive your soulmate. Be certain that now is the time. Make it non-negotiable and don’t let excuses get in the way. Are you struggling to find the right partner, or connect to your true self? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Sign up for the Lessons from a 7 Figure Launch Masterclass   I just did a 7 figure launch for my signature program SOMBA Kickstart and now, I want to share with you exactly how I did it.    In my masterclass: Lessons from a 7 figure launch, I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches!    Sign up for the masterclass here.  Connect with Lucy Shahjahan: Lucy Shahjahan Lucy’s book I’m Done Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck  growing them?    I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling.   In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit.   It doesn’t matter how successful you are, everyone has an upper limit problem. If you don’t think you have it, you might just haven’t hit yours yet. And if you’ve hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.    In the last 7 years I’ve made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other.   In this episode, I share the strategies I’ve used to crush my own internal glass ceilings, and what you can do to crush yours.     “If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun   Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!    In this Episode of The Sigrun Show:   Glass ceilings and how they limit you (1:45) The glass ceilings I encountered along the way and how I crushed them (4:09)  My biggest glass ceiling so far - and what I learned from it (12:16)  How COVID-19 became my turning point (29:54) Crushing the million dollar launch glass ceiling (32:33) What I did to to grow in the last months (32:33) The big effect of the big upgrade (40:13) The four barriers in your upper limit (46:52)   Want to dive deeper? Find out how you can detect and work through your upper limit.   Identifying and Crushing Your Internal Glass Ceiling   Many of my high end clients come to me when they get stuck at a certain income level or aren’t able to grow their launches. What holds them back is their internal glass ceiling.    In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It’s our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.    Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.    Unless we solve the upper limit problem, we’ll keep finding ways to bring ourselves back down when we’ve blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.    Gay Hendricks identified four barriers within the upper limit:    The belief that we are fundamentally flawed If we carry this feeling within us, we sabotage our success because we think we’re essentially bad. If something good happens, we must mess up to offset it, because good things can’t happen to bad people.  The belief that by succeeding, we are being disloyal to and leaving behind people  If we harbor this feeling, we sabotage our success because we think it’s disloyal to our roots to soar too far into the stratosphere.  The belief that we are a burden in the world If we carry this feeling inside us, we sabotage our success so that we won’t be a bigger burden.  The belief that we must dim the bright lights of our brilliance so that we won’t outshine others  If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.   Since these are all limiting beliefs your mind has created, it’s your mind that can change them, too.  Here’s how you crush your upper limit:  Acknowledge the upper limit (I even say Hi to it and make fun of it) Breath when you feel fear. Fear can be transformed into excitement by breathing.  Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being.  Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can.    Growing my revenue year after year has made me crush one internal ceiling after the other, but that’s the thing with glass ceilings: As soon as you’ve gone through one, another will be waiting for you as you go on.   I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then.   What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know!    Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers.  But if not a freebie, what else will attract the right people to our email list?  Allie Bjerk has figured it out. Feeling miserable about her corporate job after her son was born, she came up with an escape plan: Become an entrepreneur and help her own clients manage social media.  At first she was amazed at how easy it was. Her client rooster was full, and she constantly updated her knowledge on Facebook ads and sales funnels to offer the best service she could. But her workload was unpredictable. She was living client to client, and when a payment didn’t come through, she found herself with her back against the wall: She either had to launch her own product, or close her business.  She didn’t have the email list size or the audience to sell a high ticket offer, so she came up with a new strategy and created a tiny offer instead, hoping to gain visibility and grow her business.  Over the course of the next eight months, she made $300K.  In this episode, Allie shares the strategy behind the tiny offer, how you can gain visibility by applying it and what you need to consider when putting your own tiny offer out there.   If you’re tired of putting freebies out there that attract the wrong audience, this is just what you need.  “People are starting to lead with a tiny product instead of a freebie because it attracts a different audience who’s ready to actually do the work.” - Allie Bjerk Are you more of a reader? Scroll down to read about how you can create your own tiny offer!    In this Episode of The Sigrun Show: How Allie’s priority shifted rapidly when her son was born (2:57) What led Allie to come up with her tiny offer idea (6:25) How long it took Allie to create her first tiny offer (10:27) The profit Allie makes with her tiny offers (12:25) Figuring out the pain points of your clients and creating multiple offers (13:40) How Allie ended up creating a coaching program (16:39) Allie’s vision (19:08) How you can create your own tiny offer (20:45) The system Allie uses (24:11) How the tiny offer trend will develop (27:15)   Want to learn about other strategies besides the tiny offer that help build your list? Find out how Jadah Sellner attracted 1M  Email subscribers with a 30 day challenge.   How to Create Your Tiny Offer Even though Allie is making profit with her tiny offer, it’s really about attracting the right clients and building your email list.  Much like with a freebie, people get a taste of your teaching style, but by paying a small price for it, the offer becomes more intimate and you attract people who are invested and actually want to do the work, instead of freebie-hunters who will never turn into buyers.  Here’s what you need to think about when putting your tiny offer out there:   Define your ultimate goal If you could have any dream business, what would it be? Is it a coaching program, a course? Clarity on your end goal is key in understanding what your tiny offer needs to be about.  Understand who to target Work your way backwards to understand which people you need to attract to create the business you want. What are their pain points? How does their journey look like if they’re starting at point A and what do they need to get to point C (which is the ultimate result you provide)?   Identify their pain point Identify the one thing these people are struggling with. How can you solve their problem? Build a product around it that provides a quick fix.  Once you’ve solved their problem and they’ve gone with you through this journey, connect with them on an emotional level. Help them see what your upsell can do for them after they’ve purchased the initial tiny offer.    Do you think tiny offers are a good alternative to freebies? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.    Curious About Momentum?  Are you already earning money with your online business but aren’t making $20K per month yet? If you want to learn how to scale your business, Momentum might just be the right program for you.  In this 12-month group coaching program, you get the personalised support, accountability and proven process you need to take your business to six figures and beyond.  Click here for more information.  Connect with Allie Bjerk: Allie Bjerk Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Before I officially started my online business, I wasted 18 months overthinking my business idea.  I created freebie after freebie, tried tool after tool, signed up for one free training after the other - but my business didn’t take off. After nine months I admitted to myself that I needed help. I was scared of the $5K investment, but I knew that doing it on my own wasn’t going to work either.  And then the magic happened: I learned to launch, started to make sales, and shifted my mindset. As a result I achieved my first $10K month. It took me 27 months to get there.  Today, I’m running a multiple seven-figure business. I’ve come up with SOMBA Kickstart, a step-by-step process where you can skip all the mistakes I’ve made and create your success in 10 weeks - and not waste months, like I did.  SOMBA Kickstart helps you get clear on your ideal client, figure out your message, create and promote your online course, build your email list, and offer your upsell.  Do you want to start your online business and are wondering if SOMBA Kickstart is for you?  In this episode, I’m sharing what SOMBA Kickstart is all about, how it works, and how it can help you kickstart your way to success.  If procrastination, doubts, or limiting beliefs are keeping you from taking action, this is just what you need.  “Start before you’re ready.” - Sigrun Are you more of a reader? Scroll down to read about what Kickstart can do for you and how the program works!    In this Episode of The Sigrun Show: How I wasted 18 months overthinking my business idea  Admitting to myself I need help  Launching my signature program SOMBA and understanding something is missing  Introducing SOMBA Summer School  Perfecting SOMBA Kickstart  What you’ll learn in SOMBA Kickstart  How many people are successful with SOMBA Kickstart    Want to dive deeper? Check out how to get inspired enough to take action on your big dream.    SOMBA Kickstart Gives You Everything You Need to Take Your Business Online   SOMBA Kickstart helps you figure out the steps you need to take, when to take them and in what order so you can finally have the successful online business you want. Here’s what you’ll learn and implement  in 10 weeks:    Getting clear on your ideal client   It’s not enough to have a website, create your course and simply start marketing it. The reason why so many people are not making sales is because they don’t know who their ideal client is. In SOMBA Kickstart, this is what we start with. You’ll learn how to figure out who your ideal client is, where you can find them and how you can reach them with your message. After two weeks you know exactly who your ideal client is and what kind of course you need to create to attract them.    Creating a free course   During SOMBA Kickstart, you create a free 4-week course based on the needs of your ideal client and run it at the same time. The reason you’re offering this course for free is that you can test it, attract more people to sign up and grow your email list, and gain valuable insights and powerful testimonials that later help with your sales. After SOMBA Kickstart, this will become a course you can sell again and again.    Promoting your course    In SOMBA Kickstart, we create a sales page with all the courses our participants offer to help promote your course. We also give you a list with 40+ ideas on how you can promote your course so that you get as many participants as possible.    Creating your upsell   After your free 4-week course, your participants will be excited to work with you and that’s when you offer them your upsell. In Kickstart, you’ll learn how to use the feedback of your ideal clients to create this upsell and make sales.    After 10 weeks in SOMBA Kickstart, you  know who your ideal client is you figured out your message you started building your email list you’ve learned how to promote your course you created and ran a course you can sell again and again you learned how to create an upsell and make sales   It took me 27 months to figure all of this out because I thought I could do it on my own. With SOMBA Kickstart, you can figure this out in 10 weeks.  Doors for SOMBA Kickstart close tomorrow, Thursday 21st January 2021!  If you’re ready to fast track your business success, create your online course, and attract excited buyers in just 10 weeks, don’t waste any more time and sign up here.  Are you ready to kickstart your online business? You can follow, connect and share with me on Facebook, Twitter, and Instagram.    Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I’m very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2020. I asked them to share their ‘Year in Review’ posts within our community and in turn, I want to share their greatest moments with you. 

There comes a time in your business when you’re able to choose who you work with. Maybe you’ve already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who’s more known than you to trust in your services?    Prerna and Mayank Malik, my guests this week on the Sigrun Show, have been offering their copywriting services to their dream clients for years and have managed to work with some of the biggest names in the industry.    I met Prerna in 2013. Back then, she was offering social media management and digital media services for small business owners together with her husband Mayank. English isn’t their first language, but already back then they were working with clients in the US, Canada and Australia.    When more and more clients asked them to write their sales copy for landing pages and emails, Prerna joined copywriting courses and a mastermind to be able to offer their clients this service.    Today, they pivoted entirely from social media management to offering conversion copywriting and launch strategies for online course creators, and their business is thriving.    In this episode, Prerna and Malik share how they used warm email pitches to get clients, how you can land clients from all over the world, and how you can get out of the 1-1 hamster wheel.    Are you ready to go after your dream clients? Then tune in for some helpful strategies and advice!    “Warm email pitches were our number one marketing strategy and helped us get our first clients.” - Prerna Malik     In this Episode of The Sigrun Show: How Prerna and Mayank started their copywriting business  The difference between cold and warm outreach  How ‘prepared pitches’ work best and can lead to referrals  What turned Prerna and Mayank’s business around  How to land clients from all over the world  Joining a potential client’s community  Working together as husband and wife  The Content Bistro’s products  How to get out of the 1-1 hamster wheel    Want to dive deeper? Learn how to connect with your dream client through storytelling or how to get clear on your ideal client.  How to Land Dream Clients Sometimes your dream clients seem far out of reach - especially if you have an international business and want to enter the market of other countries. While building their copywriting business, Prerna and Mayank came up with strategies on how they could reach their dream clients and start working with people all around the world. Here’s what worked for them:    Step 1 Start with prepared pitches. Learn about the business of the person you’re reaching out to. How can you bring value to it? Invest your time in understanding what goes on in your dream client’s business. In your pitch, come up with a specific way your service can help. Don’t fear to reach out and don’t be insulted if there’s no reply.    Step 2 The best in the industry more often than not want to work with the best in the industry, so you need to be good at what you do. This means continuously investing in your skills so that you can bring more value to the table. The confidence this gives you will become visible to your dream client.    Step 3 The connection you forge with your dream clients should be genuine and built over time. Don’t just connect and immediately pitch your service. Respect them for what they do and the skills they have. Maybe even join their network - it gives them a chance to get interested in what you’re doing and see your success. As soon as you feel you can add value to their business, pitch your services.  How do you connect with your dream clients? I’d love to know! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Free 5-Day Online Course Have you already signed up for my free 5-day online course?  If you’re not sure which steps to take to build and grow your online business, this is for you.  Whether you’re just starting out or are ready to scale, this free course will give you the clarity, inspiration and motivation you need to make 2021 your best year yet.  From January 11th to 15th, I’ll teach you how to get clear on an offer your clients actually want to buy, how to craft unique content and how to build and grow a loyal audience - and much more!  If you’re ready to take bold action, secure your free spot now.  Connect with Prerna and Mayank Malik Content Bistro Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

2020 is a year for the history books. For some it was the worst year of their lives, for others it was their best year yet. How was 2020 for you?  For me, it was my best year ever, both professionally and personally - despite not being able to do a lot of things I love.  In this episode, I’m sharing my year in review with you with all the highlights of the past 12 months. I’ll be talking about the importance of leadership and values, how my new program SOMBA Accelerator was born, how I organised my 8-figure team and - yes! - my curling iron. 2020 showed the value of having an online business, and I believe 2021 will see the biggest online business boom so far. Will you be part of the adventure?  “When there is a crisis, you can't think about it for a week or two or three and then speak up - it will be too late.” - Sigrun In this Episode of The Sigrun Show: A quick snapshot of 2020 (3:12) 2020: Why it was all about leadership (4:41)  The importance of values (14:35) Postponing the Selfmade Summit (21:39)  My new YouTube show (24:10) Seeing an opportunity to help: The birth of SOMBA Accelerator (25:11) My biggest launch yet (32:46) Hiring my 8-figure team (34:43) My daily curling iron (41:25) Quality time with my family (44:25) My new apartment (48:22) What’s next in 2021 (58:32)   Want to know the whole story of my online business success? Discover how I changed my life in 10 years.  You can follow and connect with me on Facebook, Twitter, and Instagram.  Secure your free ticket for the Boost Your Business Framework Course From January 11th to 15th, you can join my free 5-day course where I will cover the three most important things you need to do in your online business to succeed in the new year.  Learn the exact steps to get the most impact in your business in 2021!  If you’re ready to take bold action, secure your free spot now. Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Do you find it difficult to increase your prices? To charge what you’re worth?  I’ve met countless women with money mindset issues. I myself had to change the way I think about money in order to be successful. But this week on the Sigrun Show, my guest’s story goes far beyond that.  Ali Katz achieved everything she could have possibly imagined. She graduated at the top of her class from law school and worked at the best law firm in the US. She started her own law practice, then a second business, then she wrote a best-selling book and appeared on TV.  But upon joining a new mastermind, all she could do was cry. She couldn’t pinpoint exactly what was wrong, but she knew that something was off, and it had to do with her motivation.  She stopped seeing the value of what she was doing. She doubted her business and herself. She constantly compared herself to others. And she was wondering: Were the people in her life only there because she was paying them money?  Ali started to indulge in fantasies, and two very different escape routes manifested in her head: One was to have $40M on her bank account and earn 5% interest per year. She believed this would make her free from any pressure she felt to make money with her businesses. The other was to walk away from everything and live on a farm.  She picked the farm.  In this episode, Ali shares how she went from having it all to bankruptcy, how she learned to feel financially liberated and you can, too, and where her path has led her today.  Ali’s is a truly inspiring story and if you ever felt your relationship with money is off, you know the feeling of being at war with yourself, or just want to hear about a woman who went from one extreme to the other and bounced back again, then I’m sure you will relate to this episode.  “Money is infinitely renewable - when you know how to earn  and use it wisely .” - Ali Katz In this Episode of The Sigrun Show: Ali’s journey and how she suffered from money dysmorphia  Making eyes-wide-shut decisions  Two contradicting escape fantasies  The 100M dollar man  Why Ali went bankrupt  Feeling financially liberated - now what? Ali’s big lightbulb-moment  How to cure money dysmorphia  The effect changing her lifestyle had on Ali  The story with the dress  How Ali feels today making $5M with her company    Want to dive deeper? Learn how your money mindset affects your revenue potential or how you can achieve your dream number with the right mindset.  Have you made your own experiences with money dysmorphia? You can follow, connect and share with me on Facebook, Twitter, and Instagram.  12 Days of Masterclasses Over 2700 people have signed up for the 12 days of masterclasses and will profit from 12 times 60 minutes of powerful training for their online business - for free!  You didn’t sign up yet? There’s still time! If you want to learn about list building, how to get more 1-1 clients or how to create and sell your high-end offer, these masterclasses are for you.  Click here to see all the topics of the masterclasses and sign up for free. Connect with Ali Katz Ali Katz If you want to find out more about Ali’s lawyer business, click here.    Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Do you use Instagram for your business? Instagram has turned into a serious content marketing, networking and audience building tool, yet it can be tricky to figure out how to attract followers and grow your account.  Zach Benson, my guest this week on the Sigrun Show, has cracked the code and grows Instagram accounts for a living. After an injury to his back that marked the end of his dance career, he spent his last money on buying 10% of a 400K Instagram account and started advertising on it. He promoted other accounts and products and today, works with top brands like The Ritz Carlton and has a network of 220M followers on Instagram.  But Zach’s life wasn’t always so glamorous. He was adopted when he was five months old and brought up in the countryside in Iowa, looking different from the average white American and suffering from a speech impediment.  In this episode, he tells the story of how he found his birth mother and learned Korean, how he hit rock bottom and had to start over, and how you can use the latest Instagram growth hacks to build your own following on Instagram.  Are you frustrated about not being able to grow your Instagram account? Then this episode is just what you need!    “The only way to grow your Instagram account nowadays is through shoutouts.” - Zach Benson In this Episode of The Sigrun Show: Zach’s story (3:52) The moment Zach started looking for his birth mother (7:44)  What the average Instagram user can do to grow his account (15:03)  How to do a shout out (17:45) The latest Instagram growth hacks (20:58) How to work with Zach (33:00)   Want to know more about Instagram growth and using Instagram for your business? Learn how to convert Instagram followers to customers or get more tips on how to grow a massive following on Instagram.  3 Instagram Growth Hacks You Should Try Out When Growing Your Account Growing an Instagram account nowadays is much harder than it once was. So what can average users still do to grow their accounts?  Zach says that there still are some organic ways to boost your Instagram growth, and they all have to do with creating win-win relationships and synergies with Influencers or accounts that are bigger than yours.  Here are the three Instagram growth hacks he recommends to users with small accounts to grow their following.  Shoutouts A shoutout works like this: Someone who’s in the same industry as you takes one of your graphics (an image or video), reposts it on their account, and tells his or her followers to follow you for a specific reason.  Sometimes shoutouts include screenshots of the person’s profile or are tied to contests or giveaways. If you want someone to do a shoutout and our content doesn’t fit this person’s feed, you can also do a caption shoutout where your account would be mentioned in the caption of a picture that fits their feed better.   Shoutouts can be paid or organic. If you don’t have a big following yet or aren’t able to invest money into a shoutout, think about something you’re good at and do an exchange of services. If your product or service is good and delivers results, you can give it to an influencer in exchange for a shoutout and as a result get free exposure on their page. There are a lot of things you could offer in exchange for a shoutout: Your own product, help with SEO or list building, getting them onto a podcast, and so on.  Hashtags By using hashtags you make your content searchable. What a lot of users do wrong is that they apply hashtags to their posts that are too generic. Some hashtags have millions of posts on them and if your account is relatively small, you never hit the top nine posts of these hashtags because other people who have bigger accounts use these hashtags and your content won't be seen.  In order to get exposure, apply the big hashtags and then have a look at the related hashtags with less posts Instagram will propose to you. Ideally you should use hashtags that have under 1M posts on them to get a bigger chance at exposure.  Engagement Groups In your Instagram messages, you can create an engagement group. Reach out to a number of other people in your industry and set up a group that likes and comments on each other’s posts. When you get enough likes and comments over a period of time it hits the algorithm and boosts you onto the homepage everyone is consuming content on, giving your content the opportunity to go viral.  When you get likes from other people, your content will be seen on their account and by their audience, which increases your chances of gaining followers.    Are you going to try out one of these Instagram growth hacks, or have you already had success with one of them? I’d love to hear about it! You can follow and connect with me on Facebook, Twitter, and Instagram.  12 Days of Masterclasses I love the time around Christmas, and I love making gifts. That’s why I decided to not only give you one, but 12 gifts this month.  I’m giving you access to 12 of my most popular masterclasses for free! That’s 12x60 minutes of valuable content you can immediately implement in your online business.  Don’t want to miss out on this exclusive content? Then sign up here and get access to all 12 masterclasses!  Connect with Zach Benson Assistagram Zach on Instagram    Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! pple Podcasts for your chance to win a special thank you gift!

How do you feel about Facebook ads?  Facebook offers a unique opportunity for online businesses to gain visibility, make sales and get new leads. But when you set up your Facebook ads, there’s a lot of boxes that need to be checked. With both your money and time on the line, there’s not much room for mistakes.  Rei Baumeister, my guest this week on the Sigrun Show, has figured out a method how to make $100K a month with Facebook ads - without having to launch.  He’s been in online business for over 20 years, has done online marketing for Amazon and Cosmopolitan, and has tried out every strategy there is when it comes to Facebook ads.   Five years ago, he ventured out on his own and started to run Facebook ads for entrepreneurs. Today, he coaches them on how they can set up their Facebook ads effectively themselves.  In this episode, Rei shares how he came to be a Facebook ads expert, what to look out for when using Facebook ads in the future, and of course, his method of making $100K a month with Facebook ads - without launching.  Are you open to rethinking your own Facebook ads strategy? Then this episode is a must!  “People will like your ads if you think from a Facebook-user prospective.” - Rei Baumeister In this Episode of The Sigrun Show: How Rei got into Facebook Ads  Teaching entrepreneurs how to use Facebook ads  How Rei operates his business  Rei’s method to make $100K a month with Facebook ads, without launching  The benefits of a simple funnel  How to know if you nailed your webinar  Combining Rei’s method with launching  The tiny product strategy  What to look out for when it comes to Facebook ads    Want to learn more about Facebook ads? Understand why your Facebook ads are not working or how to maximise your impact through Facebook video ads.  Rei’s Method of Making $100K a Month Using Facebook Ads Rei’s Facebook ad strategy boils down to one thing: simplicity. After having tried out various ads to warm up his audience before a launch, he came to the conclusion that the more steps he added to his funnel, the less people made it to the end.  Advertising freebies or posting launch runway ads wasn’t efficient when he looked at his ads budget.  He also got frustrated when during the short period of a launch an ad would pick up in the last few days, and then got shut down because the launch was over.  That’s why two years ago, he switched to a method that didn’t involve launching at all. His goal was to reduce the stress he experienced during a launch, and spend money on ads in a more consistent way.   He decided to create an evergreen webinar he drives Facebook ads to during the whole year. At the end of the webinar, he makes his pitch: either a strategy session or a free call. During the call, he sells his offer. And that’s all there is to it - no seeding, no warming up, no nurturing.  Analysing how his webinar went weekly, he tweaks and optimises it whenever he sees potential for improvement. If there were a lot of drop-offs during a specific part of the webinar, he switches out that part.  Obviously drop-offs happen, especially with a cold audience. But Rei argues that having fewer steps in his funnel gives his audience fewer occasions to drop out. He fits the people who do drop-off into one of these three scenarios: They didn’t show up for the webinar at all They didn’t attend the webinar until the end They attended until the end but didn’t book a call For each scenario, Rei has an email campaign ready in order to follow up with them. If he notices that certain emails have lower opening rates, he optimises them just like he does with the webinar.  The benefits of Rei’s method are that you only have to set this up once and it works throughout the year - however, you might miss out on the excitement and energy a launch can bring.  Rei says that by constantly optimising his webinar, his conversion rate reaches up to 20%.  Are you going to try out Rei’s Facebook ads strategy? Let me know what you think about advertising an evergreen funnel versus launching. You can follow and connect with me on Facebook, Twitter, and Instagram.  Plan your business success for 2021 There’s still time to sign up for the live 1-day planning workshop tomorrow taking place tomorrow, December 10th. Join me for a day of results-driven planning using the exact framework I’ve used to build my multiple 7-figure business.  I created a way to make planning fun, insightful and effective. After this interactive live workshop, you’ll walk away with a comprehensive budget and business and launch plans for 2021 to get you executing on the right tasks for your success.  Plan your business success and save your spot for the LIVE planning workshop here.  Connect with Rei Baumeister Rei Baumeister Rei’s Podcast Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Is it possible to be successful in love and business at the same time?    High achieving women know exactly how to get what they want when it comes to business, but sometimes struggle to have the same success with their romantic relationships.    When Sami Wunder was finishing her master’s degree in Germany 10 years ago, she knew what she wanted from life: A successful career and a family with children. However, when she started looking for a serious partner, she soon found her dating life to be a disaster. No matter how many times she tried, things would never move forward with the right man. After a few months in she would realise it wasn’t the right match, or would end up heartbroken herself.    She decided to understand what was making it so hard for an intelligent, attractive, sensitive woman to find love and studied the differences between men and women. She learned what attraction really means and how important it is to embrace her feminine side.    9 months after shifting her mind, she met her future husband. Now, they’re happily married for seven years and have two children.    Finding herself in a foreign country after her husband accepted a job in France, Sami decided to start her own business helping successful women with what she had mastered herself: Finding their happily-ever-after.    Her business was born in 2016 and today, has grown into a multiple 7-figure business. So far, she has  successfully helped 192 women find their right match.    In this episode, Sami shares the reasons why successful women struggle with their romantic relationships and the limiting beliefs they experience. She talks about how to attract the right match and how to deal with being more successful than your partner.    Are you wondering how high achieving women can be successful in love AND business? Then this episode is a must!    “Our relationships can only go as deep as the love we have for ourselves.” - Sami Wunder In this Episode of The Sigrun Show:   How love became Sami’s topic Building a successful business helping women with their relationships How to attract the right match as a successful business woman Where to meet the right person  How to deal with being more successful than your partner    Want to hear how I found love? Hint: It was at a Tony Robbins event.  How to Attract the Right Match as a Successful Business Woman   Attracting the right partner starts with your own beliefs. When a woman who is successful, driven and ambitious experiences repeated failure and rejection when dating, her mindset starts to get negative around men and what’s possible for her.    Sami says that many of her clients experience the same limiting belief: Success pushes potential partners away. If you’ve ever experienced this belief, here are two ways to get over it:     Embrace a different belief   Believing that your success scares away romantic partners would lead to the conclusion that you have to give up on your dreams and dial down your own success in order to find love. That’s not the right approach. Instead, embrace the belief that it’s absolutely possible to have amazing business success and amazing love at the same time. Sami has it. I have it. And you can have it, too.    Build a connection through showing your vulnerability   When women become successful, they tend to identify a lot with that success. Unintentionally, they become ego-led in their interactions with a potential partner. They show off how amazing they are - and even though this doesn't necessarily put off the other person, it doesn’t establish a connection with them either. The right partner won’t care about your success, but a real connection. That’s why you have to stop identifying so much with what you’ve achieved and show up as the true person you really are.    It doesn’t mean you have to dumb down or pretend to be something you’re not. It simply means showing vulnerability. Instead of presenting the high-achieving, action-taking boss you are in your business, show your vulnerable, soft, and feminine side.  Were these tips helpful for you?  You can follow and connect with me on Facebook, Twitter, and Instagram.  Plan your business success for 2021   Are you ready to set your goals and map out your vision for 2021? On December 10th, you can join me for a day of results-driven planning using the exact framework I’ve used to build my multiple 7-figure business.    I created a way to make planning fun, insightful and effective. After this interactive live workshop, you’ll walk away with a comprehensive budget and business and launch plans for 2021 to get you executing on the right tasks for your success.    Plan your business success and join me on Thursday, December 10th to make 2021 your best year yet!   Save your spot for the LIVE planning workshop here Connect with Sami Wunder   Sami Wunder Wunder Divas  Sami on Instagram Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever struggled with your own productivity? Penny Zenker, my guest this week on The Sigrun Show, is a business strategy coach who helps her clients focus on the most important areas to grow their business, be more productive and make more profit.  When Penny’s father passed away unexpectedly when she was 19 years old, she learned how to get clear on what was truly important to her. She shifted to only doing what brought her joy and gave her a sense that her time was well invested.  Creating solutions that would improve processes soon became her passion and she went on to build a multi-million technology business. But she felt herself burning out and thought about the 80/20 rule: Was she really focusing on those 20% that would get her 80% of the results?  To be able to make her family her main priority and spend more time with her children, Penny decided to do things differently and started a coaching business. Today, she helps her clients to think and act more strategically and be more productive.  In this episode, Penny talks about how you can focus on growing your business and making a profit at the same time, and how you can improve your productivity every day. She also reveals the 8 profit levers you can apply to increase the profit in your business.    If you want to be more productive and increase the profit you make with your business at the same time, this episode is for you.  “One of the key things that helps us be more productive is structure.” - Penny Zenker In this Episode of The Sigrun Show: How losing her father made Penny see what is important in life  What led Penny into coaching  How Penny found her niche  Focusing on profit  Growing and making profit at the same time  Penny’s 8 profit levers  How to start increasing your productivity every day  Penny’s new book “The Productivity Zone”  Perfectionism for women vs men  What productivity has to do with confidence    Want to know about more ways you can be productive and focus on profit? Find out how to be productive during this crisis or how journaling makes you more productive.  8 Profit Levers That Help You Become More Productive by Being Profit Focused  Creating a thriving business is not all about growth. If you think you’ll only make a profit by creating more leads and putting more ads out there, Penny’s here to prove you wrong.  While the common business model is to build your following and hold off from making a profit for a period of time until your leads turn into profitable customers, Penny says it’s possible to make profit while you grow - by implementing profit levers that focus on your existing clients.  Here, she shares the 8 profit levers that help you be profit focused in your business.  New lead development Every business needs growth, but it’s important that it’s positive growth. While the rest of Penny’s profit levers focus on your existing customers, this first one goes towards creating new leads and attracting potential, profitable customers.  Raise your average purchase price Your existing customer has an average purchase price. Think about what you can do to increase it.  Maybe it’s time to raise your prices, bundle your services into a package or partner with someone and get an affiliate commission?  Increase frequency Think about how you can increase the frequency by which your customers buy from you. If they’re on a monthly program and already interested in what you do, maybe they’re open to something more frequent that they receive on a weekly basis.  Automation Where could you automate your business so that the system will be able to do it without you? By automating something you can reduce the cost that goes into it, as well as save time.  Extending customer lifetime value If a customer typically works with you for one year, how can you create something that keeps them in your world for longer? Find additional value that you can deliver to them.  Enhancing customer loyalty People tend to leave you when they think you don’t care. Build a relationship and create more interaction. Your goal should be to turn your customers into raving fans.  Boosting referrals Even though this generates new leads, it’s doing it with our existing customers. Referrals are four times more likely to buy because they’ve been referred by someone who they know and trust, so you’re getting a credibility factor from the existing customers you have.  Sales conversion You already have a lead flow that comes in, but instead of investing the money in the conversion process, invest the money in the new acquisition. This is an optimisation strategy where you focus on closing more of what you have coming in and only then ramp up to get more leads.  Step back and see which one of these profit levers has the greatest value for you right now and start implementing it to make your business more profitable.  Which profit lever are you going to try out? I’m curious to know! You can follow and connect with me on Facebook, Twitter, and Instagram.  Have you signed up for the Live Bootcamp yet?  This is your last chance to sign up for the Live Bootcamp happening this weekend.   If you want to create an offer that is unique, profitable and a good fit for the current times, this is for you. After 48 hours, you will walk away with a solid offer that is ready to sell and your clients actually want to buy.  Sign up here for the Live Bootcamp Connect with Penny Zenker Penny Zenker Penny’s book The Productivity Zone   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

When I started my online business, I had no idea I was going to have a multiple 7-figure business 7 years later, or that I would achieve one million in revenue in 4 years.  I remember not even having these aspirations. I didn’t see myself as someone who could achieve that. I saw other people doing it, but me? I hadn’t even started my online business yet. I was throwing spaghetti at the wall, hoping that something would stick.  I started creating freebies and held webinars in order to grow my list, but I forgot the most important thing of all: Having an offer ready that I could sell.  On my journey, I went from 1:1 clients to group coaching, creating my first online course to coming up with my signature course SOMBA, and after four years in business, I hit the $1M mark.  In this episode, I share my path to a million dollar online business, complete with the ups and downs I experienced. I also share the case studies of two special women, Ingrid and Claudia, who are both clients of mine and are on the path to creating a million dollar online business.  With this episode, I want to encourage you. Like me when I started out, you might be someone who can’t imagine ever achieving $1M with your business. But I did it. Ingrid and Claudia are on their way to doing it. And if we can do it, you can do it too. You just need to know the path to get there.  “The reason I reached $1M in revenue is because I had a scalable online course that allowed me to work less and earn more.” - Sigrun In this Episode of The Sigrun Show: The first months in business  Learning how to launch  Moving over to group coaching  Designing my signature program SOMBA  Working with affiliates  The year I made $1M  The new structure of my programs  Ingrid’s success story  CLaudia’s success story  Want to dive deeper? Find out how you can start and scale your online business without overwhelm and excuses or how to grow your first million.  Curious to learn more about the path to a million dollar business? You can follow and connect with me on Facebook, Twitter, and Instagram.  Have you signed up for the Live Bootcamp yet?  After two successful rounds in spring, I’m bringing back my Live Bootcamp where you will create your recession-proof offer in a weekend.  If you want to create an offer that is unique, profitable and a good fit for the current times, this is for you. After 48 hours, you will walk away with a solid offer that is ready to sell and your clients actually want to buy.  Sign up here for the Live Bootcamp Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Are you a person who is scared of sales? Many entrepreneurs have brilliant business ideas, but when it comes to selling their services, they are overcome with doubt. They are worried about being too pushy, or charging too much, or being perceived as sleazy.  Melissa Pharr, my guest this week on the Sigrun Show, has made it her mission to help women overcome these doubts and attract clients online.  Like most entrepreneurs, Melissa tried out many different things until she landed where she is today. She was working as a personal trainer, a health coach and life coach, and at one point, people started asking her how she was actually making money and attracting clients.  That’s when she dived into online marketing strategy and started the business she’s running today. Her dream had always been to work remotely, and she was tired of turning over every cent twice.  Starting her business was an uphill battle. After the first few months, she was $42K in debt and had just one sales call a month. Melissa knew she was smart, but she started having the belief that she was just not smart enough for what it actually takes - until she finally embraced her individuality, committed to being herself and focused on attracting the right clients for her business.  By the end of the year, she managed to pay off all her debt and made $311K in revenue, turning her business around completely.  In this episode, Melissa talks about the 5 things she focused on to get clients, why women are often scared of making sales and what they can do about it.  If you wonder how to attract more clients or are blocked by the belief that sales are sleazy, this episode is for you.  “When you actually sit down and work through a struggle, you get the deepest sense of self-respect you will never have if you’re not willing to face your demons.” - Melissa Pharr   In This Episode of The Sigrun Show: Melissa’s uphill battle How Melissa got interested in online business How Melissa’s own struggles helped her figure out her mission and business idea The 5 things Melissa did to actually get clients  Why Melissa’s business hit 7 figures  Why women are often scared of sales  What to do to get over your belief that sales are sleazy    Curious to know more about attracting clients? Find out how you can acquire clients from Facebook groups or how you can niche your services down to attract your ideal clients.  Client Attracting Activities: The 5 Step Plan When Melissa hit rock bottom, she had to figure out what to do to turn her business around. She knew she had to learn how to manage herself, as well as have the right strategy. She thought about what she actually had to do to attract more clients and came up with the following 5 key areas she needed to put her focus on:  Clarity on your offer Be clear on your offer and who it’s for, make it irresistible and know how to present it.  Attract an audience If no one is paying attention to your offer, it doesn’t matter how good it is. Build your audience and your email list and get people’s attention.  Nurture your audience If you have an audience that doesn’t trust you and doesn’t see you as an expert, they’re not going to buy your service or product. Build up a relationship with your audience and establish trust.  Make invitations Have a strategy to start hearing Yes. Whether people say yes to something that’s for free to get on your list or whether it’s yes to something that’s paid.  Inspire your audience to say yes Find a way to make the sale and be good at your sales process.  Melissa stuck to these 5 things and focused on them every day. She implemented this process for two years and hit 7 figures.  Did this episode help you understand how you can attract more clients? You can follow and connect with me on Facebook, Twitter, and Instagram.  Have you signed up for the Live Bootcamp yet?  After two successful rounds in spring, I’m bringing back my Live Bootcamp where you will create your recession-proof offer in a weekend.  If you want to create an offer that is unique, profitable and a good fit for the current times, this is for you. After 48 hours, you will walk away with a solid offer that is ready to sell and your clients actually want to buy.  Sign up here for the Live Bootcamp.  Connect with Melissa Pharr Melissa Pharr Melissa on Instagram Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I’m so excited to speak with this week’s guest on The Sigrun Show, Eleanor Beaton. Eleanor and I met in Ali Brown’s premier program over a year ago. She stood up and spoke so elegantly in front of everyone that I thought she looked and sounded like a queen, and I just had to invite her on my podcast.    Eleanor is a business coach helping women entrepreneurs unleash the power of their voices. Her mission is to double the number of female entrepreneurs who scale past 7 figures in revenue, and she believes finding their voice is a huge part of that.    Eleanor has a background in communications, having advised politicians, CEOs and organisations on effective communication and helping them change public policy, influence political decisions or have a powerful voice in the boardroom.    During her work, she increasingly started to engage with women leaders and saw an opportunity and need to coach women. At the same time, Eleanor realised that she was hiding her own voice by acting behind the scenes as an advisor. Going online was the perfect opportunity to get her message out to the world, and so she founded her coaching business in 2014.    Today, we talk about leadership and why people struggle to find their voice. Eleanor shares how you can differentiate yourself from others and be category of one.  Don’t miss out on this episode to find out which steps you can take to become a true leader who stands out.  “If you don’t understand how to evolve as a leader, it can compromise your business growth.” - Eleanor Beaton   In This Episode of The Sigrun Show: Eleanor’s background  What opened Eleanor’s eyes and made her take the leap to start her business  Hollow influence and stepping up when it really matters  Leadership and category of one  Why people struggle to find their voice in a crisis  How to be category of one  What multi-passionate people should focus on  How long it takes to be in a category of one   The next normal for Eleanor    Need more inspiration on leadership and standing out with your business? Understand why you should speak your mind even if your voice shakes, or how you can step up as a true leader in times of crisis.  3 Key Areas to Focus on if You Want to Be in a Category of One   If you want to stand out from the crowd, become a leader and be in a category of one, Eleanor says there are three key areas you should focus on: niche, leadership voice and positioning.    Niche  Niching is the act of focusing your offer on a specific group of people. Think about who it is you specifically want to help and target your offer towards them. If you think about how much stimulus the average person receives on a day to day basis, it’s important that you are memorable and that your target group is clear about what you do and how you help them. Being category of one begins with niching, and it’s something you can start right away.    Leadership Voice If you don’t have your own voice, you’re going to default and sound like everyone else. Without a voice you can never be a category leader, but instead are a category follower. If your website and images look exactly the same as everyone else’s, or if you use the same language and expressions other people use, you will never be memorable. That’s why right after niching, you need to find your leadership voice and distinct yourself from others. Socialise, educate and inform people about your niche. Understand how to be a spokesperson for your company. This takes more time than niching, but it’s a skill you can practice and get better at over a period of time.    Positioning The third area you need to focus on is positioning. Solidify your position by attracting the right audience and position yourself at the high-end. It becomes about what you don’t do, about who you’re associated and aligned with. Be intentional about showing up as a premium brand. You don’t become category of one overnight. It takes at least a year until the market begins to see that you are sticking out. But the good thing is: You can start doing it right away.  Are you inspired to be category of one? I’m curious to know what you’re doing to stand out in your area of expertise. You can follow and connect with me on Facebook, Twitter, and Instagram.  Information Call On Wednesday, November 11th, I’m doing an information call where I will be talking about my Red Circle and Momentum group coaching programs.  Whether it’s your goal to achieve consistent $10-$20K months or your business is already more advanced and you want to go for the 7 figures, be sure to join me for this call on November 11th. You will find out exactly how you can work with me, plus you will get access to special offers.  To participate in the call, sign up here.  Live Bootcamp If you are ready to take action now, free up your calendar for November 21st and 22nd. After two successful rounds last spring, I’m bringing back my Live Bootcamp where you will create your recession proof offer in 48 hours! You will walk away with a solid offer your clients actually want to buy during these challenging times and you will be ready to sell it after only two days.  Sign up here for the Live Bootcamp.  Connect with Eleanor Beaton Eleanor Beaton  Eleanor’s podcast  Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I’m in the middle of transforming my team, and there couldn’t have been a better moment for Kris Plachy to come on to the Sigrun Show.  Kris is an expert for entrepreneurial management and her work revolves around guiding leaders in learning how to lead their own team.  Having worked in a corporate start-up environment, she quickly made a name for herself for building up teams that not only win, but stick together.  At the same time, Kris became interested in coaching. It was back in the 90s when there weren’t many coaches around, but she learned as much as she could about it and eventually became a certified coach herself, developing her own practices. Then she realised that she could combine her coaching experience with her work experience.  She started running a performance coaching team, coaching and developing 4000 leaders along the way.  However, it wasn’t until she was invited to be the content developer for the annual women’s leadership program run by her COO that she fell in love with working with female entrepreneurs. The fast action and implementation of female leaders was right down her alley, and she has worked with women who run their own companies and have big goals ever since.  This week on the Sigrun Show, Kris shares the steps to design the team that will help you reach your goals and what role your values and expectations play when hiring a team member. She also talks about the importance of measuring performance and how you can identify when it’s time to make a big hire.  No matter how many figures you’re making, don’t miss out on this episode if you want to learn the most important lessons on designing and leading a team.    “Don’t hire employees to employ them. Hire them to deliver results.” - Kris Plachy In This Episode of The Sigrun Show: How Kris became an expert in leadership and management  What makes Kris’ approach different  Why women need to take back leadership  The steps to design the team that will help you reach your goal  The importance of your values  How to know who needs to be on your team  How to identify the next big need in your business and fill this role  Getting clear on your expectations   How to measure performance  Want to learn more about building a team? Find out how to build a winning team or a dream team for your online business.  How to Create the Team That Will Help You Reach Your Business Goal You know that now is the time to create the business you want to have, and that in order to reach your goals, you need to have the right team. But how do you go about designing that team? Here, Kris shares five great steps to help you understand the mechanics of building your team.    Define the game you want to play   Your vision defines the landscape you’re going to create in the world. It’s also the defining anchor for all of the people you will bring into your company. Hire people who are equally excited about your vision. If you have people on your team just because they want a job, that’s not going to benefit your vision.     Understand which players you need   Think about the players you need to achieve your objective. What structure and roles will you need in your team? The important thing is that you don’t build a role for someone who might already be on your team, but define your roles independently. As your business is evolving, sometimes the people who you started with aren’t compatible anymore with where your business is heading and change is needed. Write job descriptions for the roles you need to achieve your goal, and only then go and look for people who could fill them.    Identify your values   Having your values clearly defined helps you in hiring, but also firing people who aren’t right for your team. Your values influence your decision, so it’s important that your future team members are aligned with them. If you’re not clear on what your values are, think about the best person who has ever worked for you and look at the shared values you had with this person. You can also do the reverse and look at the worst person you ever worked with, and identify where the conflicts were. Sometimes we don’t know our values until they are made visible in contrast to someone.    Get clear on your own expectations   Whenever you’re not getting the results you want, the first person you look at is you. Think about whether you were really clear about what you expected from this person. Be more thoughtful about how you give direction and how you follow up with the results.    Measure performance   Introduce measures for every role which help your employees (and yourself) know they’re on target. Every role has key measures, and they create a foundation for accountability. The biggest frustration of most employees is not knowing how to be successful in their role. They don’t know if they’re on the right track, and this kind of confusion isn’t the right strategy if you want to reach your goal.  Did these steps help you understand how you can design a team that helps you reach your goals? You can follow and connect with me on Facebook, Twitter, and Instagram.  Information Call On Wednesday, November 11th, I’m doing an information call where I will be talking about my Red Circle and Momentum group coaching programs.  Whether it’s your goal to achieve consistent $10-$20K months or your business is already more advanced and you want to go for the 7 figures, be sure to join me for this call on November 11th. You will find out exactly how you can work with me, plus you will get access to special offers.  To participate in the call, sign up here.  Connect with Kris Plachy Kris Plachy  How to CEO Kris on Instagram Kris on LinkedIn Lead Your Team Podcast Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Tobi Fairley, my guest this week on the Sigrun Show, has a lot in common with me. We have both made it our mission to empower women and get them to step up and be successful with their business. But while I mainly focus on service-based entrepreneurship, Tobi is concentrating on helping creative people make money online.  Tobi isn’t just a creative herself - she is a left-brain and right-brain person and has a degree in interior design as well as accounting. This is somewhat unique in the creative industry, and it has served her well in order to build up her business successfully.  She’s worked as an interior designer for 20 years, was in magazines and created product lines for companies. She did all the things in the designing industry she dreamed of, but what she liked most was working together with other creatives.  As she saw the interior design business slow down back in 2008, she reflected on what else she could give to her audience. She realised that what people wanted from her was to look over her shoulders and see how she created her brand and ran her business.  She started a weekend design camp where people could attend seminars and sessions and eventually grew it into the successful consulting business she runs today. Her goal is to empower especially creative women to step into their personal power, believe in their ideas and charge their worth.  Today, Tobi shares how she was able to reach such success, how to overcome the starving artist syndrome and why it’s more important than ever that artists take charge of the business side of their craft.  If you’ve been brought up in the belief that you can’t make money as an artist, this episode will turn your world upside down.  “We are the only people holding back our pricing, our value and the success of our business.” - Tobi Fairley In This Episode of The Sigrun Show: How Tobi came to work with creatives  How Tobi explains her own success  The starving artist syndrome and how to overcome it  Why artists need to take charge of the business side  The steps to become visible as an artist  How to overcome the pricing problem  Ideal clients and adapting your offers  What changes when you sell products vs. services    Want to dive deeper? Find out how your money mindset affects your revenue potential or how to become known in 30 months or less.  Starving Artist Syndrome: 3 Tips to Overcome it and Start Making Money   Whether you’re a graphic designer, a painter, an interior designer or a sculptor - how can you actually overcome the starving artist syndrome, be visible for potential clients and make money online?  In Tobi’s experience, artists tend to think about possible steps of action, map them out and put them on their schedule, but when the time comes to pull through, they believe they can only do it when their creativity strikes. Or they think that if their work is good enough, one day they will just “be found”.  But if you want to make money and have success as a creative, you need to actively put yourself out there and attract clients. Here are Tobi’s top 3 tips on overcoming the starving artist syndrome:    Make a plan that involves social media and digital marketing. You need an email list, lead magnets, a good website - all the things that keep you from being hidden. But more than that, you need to consistently show up and follow the plan, especially when you don’t feel like it. Go and put yourself out there. What’s on the plan is in some way less important than showing up and following through.  Pricing is a reflection of your self-worth. What most artists do is they look at other people’s prices and they’re judging themselves against these people. They’re trying to find the “going rate”. Yet they have no idea if the people they’re looking at are actually making any money, or if they have the same expenses. It’s a shot in the dark and wrong to settle on a price just because somebody else has picked it, and that makes you think it must be what people are willing to pay. Reflect on what you need and want to make. Then make sure that the product you’re selling is worth that price. Don’t wait for the world to raise the value of what they believe an artist to be worth. You have to set your price, and then meet that price with your deliverance.  A lot of creatives put everybody that approaches them into the same pot of clients and they let the ones who aren’t their ideal client make them believe that their prices are too high. It’s normal that only a small number of people will be interested in your high-end, most valuable service or product. Most people will be interested in you and what you offer, but aren’t willing to pay high rates. That’s why you should figure out what other scalable, lower rate services you could offer that cater to their needs. Create other revenue streams that sustain your business and fill in the gap while you can patiently wait for the right client to fit your high-end product.    Did these tips inspire you to get your creative business going? You can follow and connect with me on Facebook, Twitter, and Instagram.  Sigrun LIVE This is your last chance to sign up for the Sigrun Live!  For the first time, I’m opening up my yearly live event to anyone who is not in SOMBA, Momentum or one of my masterminds. Due to the Corona virus the event will take place online this week on Friday and Saturday, October 23rd and 24th.  Don’t miss out on making new and deep connections, masterminding with like-minded entrepreneurs and getting the inspiration to take action on your big plans.  We also have amazing speakers lined up for you to make this the most inspiring and unforgettable online business event of the year.  For those who are not in SOMBA, Momentum or one of my masterminds, find out all about Sigrun LIVE and how you can join here. SOMBAs and Masterminders, reserve your spot here. Connect with Tobi Fairley: Tobi Fairley on Instagram Tobi Fairley Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I want you to be honest - have you ever NOT done something because you felt you’re not good enough or because you were doubting your abilities?  So many people, especially women, get stuck because they lack the self-confidence to go after their dreams.  Lisa Hyde, my guest this week on the Sigrun Show, has made it her mission to help such women get unstuck.  Lisa grew up in LA. Half her family was in the entertainment business and she soon realised that she loved helping people develop their talents. She became a talent agent and worked together with unknown actors, writers and comedians to turn them into household names. One of her clients was Jimmy Fallon. The chaos, the craziness - she loved everything about the world she was working in, until her mother fell ill.  Lisa gave up her career and became her caretaker. She went on a journey to re-evaluate her life and understand what truly makes her happy. But as she was starting to get back up again, she lost her grandmother. Along with the two most important people in her life, she felt as if she had lost her passion and vision.  When a random person on LinkedIn contacted her and invited her to join a network marketing business, she was very sceptical but decided to give it a shot. The business was about skin care products and Lisa quickly learned everything about it. But while she was focusing on growing her business, she also wondered why she could always get back up and keep going while other people remained blocked.  She started doing research and realised that there is a common denominator why people tend to get stuck: They lack confidence.  Today, Lisa is the host of The Confidence Crown Podcast, published a guide to self-confidence, works with Tony Robbins and coaches women all over the world to get unstuck. Her vision has become very clear: Empower women and help build their businesses and confidence.  This week on The Sigrun Show, Lisa shares her inspiring story and talks about confidence and the part it plays in realising your dreams.  Are you ready for a confidence-boost? Then don’t miss out on this episode!  “There’s not a single success story without failures.” - Lisa Hyde In This Episode of The Sigrun Show:   From Hollywood talent coach to caretaker  Lisa’s turning point  Why especially women lack confidence  The importance of role models  What to do when you feel stuck  Confidence and the part it plays in realising your dream  Working with Tony Robbins  Lisa’s new project    Confidence plays a big role when you’re an entrepreneur. Find out how you can raise your prices with confidence or how to achieve business success by daring to take imperfect action.  5 Ways to Get Unstuck and Build Your Confidence If you’re feeling stuck and lacking confidence, there are exercises and ways you can rewire your brain that can help you get out of this state. Building your confidence needs time and practice. Here are some of Lisa’s tips on how you can get started:  First, acknowledge what’s happening and try to figure out where you’re feeling stuck. What feelings are bubbling up when you want to try something new and you feel resistance?  Think about the things that bring you joy and excitement. What did you want to do when you were a child? Why did you stop pursuing your dream? Often, there is a pivotal moment in which someone important in your life told you that you can’t do something because it wouldn’t pay the bills, or because it isn’t the right path.    But to get unstuck and achieve your dreams, you need to remember what made you get up in the morning and be excited. You need to remind yourself that you can do anything you set your mind to.  Start journaling and write down what you’re grateful for. There are things you’re capable of doing every single day that are successes, no matter how small.  Plan your day in advance before you look at your phone or answer an email. Pick three items you want to accomplish each day. Write them down the night before or the moment you wake up. Once those three things are done, you can be interrupted by other things, but by accomplishing the items you set out to do, you’re already winning the day.  Give yourself some grace. Pat yourself on the back for getting it done. Look after yourself, exercise and get enough sleep.  What do you do when you feel stuck or are doubting yourself? You can follow and connect with me on Facebook, Twitter, and Instagram.  Sigrun LIVE Have you secured your spot for this year’s Sigrun Live yet?  Due to the Coronavirus, I’m holding my yearly live event online and it will take place on October 23rd and 24th. Usually this event is reserved for my students, but this year for the first time, anyone who is not in SOMBA, Momentum or one of my masterminds can join the event. And it’s worth it!    Apart from getting clarity and new ideas, making meaningful connections and masterminding with other entrepreneurs, we have the following amazing speakers lined up for you.  Mark Schaefer is a globally recognised author, speaker, podcaster and consultant who writes for one of the top 5 marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 8 best-selling books.  Dr. Natalia Wiechowski is a personal branding strategist and is known as the LinkedIn marketing unicorn. She is an expert in using LinkedIn as a marketing platform to generate leads.   Andrew and Pete are award winning keynote speakers, authors and YouTubers who help small business owners scale their business so they can stop swapping time for money. For those who are not in SOMBA, Momentum or one of my masterminds, find out all about Sigrun LIVE and how you can join here. SOMBAs and Masterminders, reserve your spot here. Connect with Lisa Hyde: The Confidence Crown Lisa Hyde FB Wonderwomen mastery FB Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

If you’re a writer, you can’t make a living - this was the belief Kira Hug grew up with, so rather than pursuing a writing career, she became an artist.  By 2015, Kira had tried out many ideas, even started a business in the wedding industry, but nothing quite fit. It wasn’t until a friend told her that she could actually make money writing copy for other people that she decided to go down this road.  She put a transition plan into place, joined a mastermind group, surrounded herself with other copywriters and learned as much as she could, all the while building up her business and creating her own brand. Now, she specialises in writing conversion copy and helps small businesses to define their brand personality.  Kira and I worked together two years ago and I loved the process we went through. She surveyed and interviewed my clients in order to create emails and sales pages that really spoke to my audience. Everytime I want to write a sales page I think back to the process she used, which I’m still benefiting from today.  This week on The Sigrun Show, Kira talks about how she invested in herself from the very beginning and how she started focusing on branding. She also shares her brand living room framework and how you can use it to define your own brand personality.  If you ever wanted to get clear on your branding, don’t miss out on this episode!  “To write copy, you need to understand your messaging, your voice, your tone and your audience.” - Kira Hug In This Episode of The Sigrun Show: What Kira did before she was a copywriter  How Kira pursued her passion  Investing at the beginning: How Kira knew it would work out  How Kira’s business started to grow   How Kira shifted from copywriting to branding  Kira’s brand living room framework  How often Kira suggests to do her brand exercise  Understanding the level of awareness of your audience  How Kira uses her exercise with her clients    Do you want to learn more about branding? Find out how to create a standout brand and website or how to build your personal brand on LinkedIn.   Creating Your Brand Personality: The Brand Living Room Framework To create brand personality, Kira came up with a framework where she tells her clients to envision a figurative living room and slowly fill it with things that represent them. To envision your own brand living room and create your brand personality, follow the following steps:    Step 1: You Imagine yourself in your brand living room. You are the face of your brand. How are you showing up? What is your energy and what are you wearing?  Some people are very clear on what they would have in their living room, down to their signature colour and tiny details. If you don’t have a clear mental picture of your living room and yourself in it, think about who you are and how you want to come across to others. Are you more casual or elegant? Loud or mellow? Then think of details you could add that represent you. What’s your favourite animal?  To finish off step one, imagine you have to give a toast. What would you say? What do you care about most? This will uncover your core values, which you then will incorporate in your messaging.     Step 2: Your guests Imagine you have guests in your living room. They represent your audience, and you need to figure out what their level of awareness is. How well do they know you and what you’re offering? Try to determine your proximity to your guests by understanding into which of the following categories they fit in:  Category 1: These are the people who are most aware of you. They are the ones who buy all your products, constantly talk about you and refer you to others.    Category 2: These are the people who are product-aware, meaning they know about you and your offer but they haven’t bought it yet. They are the people who aren’t sure yet if you are the best solution for them, and you’re trying to convert them. Think about what kind of questions these people might ask you.    Category 3: These are people who know that there are solutions to their problems out there, but they may not know about your solution yet. They know somebody can help them, but they haven’t heard of you yet.    Category 4: These are the people who are problem-aware, meaning somebody told them that they can show up with their problems and you can fix them.    Category 5: These are people who are completely unaware. They don’t know they have a problem and are not looking for a solution. In order to get them into your living room, you would have to stand on your porch and shout at them to get their attention.    It’s important to determine into which categories your audience fits, because it will affect the way you will talk to them.    Step 3: Nailing your setting What you’re offering and who you are needs to be of relevance to your audience, that’s why you need to understand what is happening outside of your living room. What are your guests thinking about when they walk into your living room? What stresses them, what moves them? What’s on TV, what’s on the news? Having a deep understanding of what is going on outside before you start writing your copy helps you to speak in a human way to your audience.    Step 4: Your advantage Imagine your living room and the guests (your audience) sitting in it.  What are you teaching them that makes you different from everybody else? When are people leaning in and listening to you? Figuring out what you do differently will set you apart from others and give you an advantage.     Step 5: Standing out in your marketplace And finally, evaluate how well your audience is paying attention to you. How crowded is your marketspace? Do your competitors use the same words you do and make the same claim? While at times it’s great to ignore your competitors, there’s also a point where you need to pay attention to what they are doing. Analyse them and understand their message, their offers, their mechanisms and how they deliver - not to copy them, but to understand what you need to do to pivot your own message.  Did this exercise help you with your brand personality? I would love to hear what you came up with. You can follow and connect with me on Facebook, Twitter, and Instagram.    Sigrun LIVE Every year in October, I host a live event in Zurich, Switzerland, where my SOMBA students and Mastermind members meet in person to mastermind, get new ideas, catch up with like-minded people, get inspired by guest speakers and leave feeling ready to take action on their dreams.  Due to the Coronavirus, this year I’m holding the event online and it will take place from October 23rd to 24th. But there is more: For the first time, anyone who is not in SOMBA, Momentum or one of my mastermind programs can join the event!   To find out all about Sigrun LIVE and how you can join, click here.  Connect with Kira Hug: Kira Hug   Kira’s Podcast  Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I’m so excited to air the 400th episode of the Sigrun Show!  I started The Sigrun Show on August 2nd, 2017, with 100 episodes in 100 days. Then I went over to three episodes a week and eventually to two, and for a long time now, I’ve been doing one episode a week.  This is the 400th episode and for this special occasion, I’ve decided to switch seats. For once, I’m not going to be the interviewer, but the interviewee. This is an ask-me-anything episode and I’m super excited to answer your questions.  Tune in to hear about the one thing that enabled me to reach my level of success, how I handle not living in the same country as my parents, and the one tip I would give my younger self.  If you ever wondered why I’m wearing red, this is your chance to find out.  “The one thing that has helped me achieve my success is that I believe in myself.” - Sigrun In This Episode of The Sigrun Show: How long my day is (2:22) How my week looks like (4:06) My morning routine (7:18) How I continued with my webinars even when I didn’t see results yet (9:05)  Why you shouldn’t worry about having a scalable business too early on (11:33) The one thing that enabled me to achieve my level of success (14:01) How I deal with not having my parents close to me (16:32)  How I keep myself focused (22:28)  My tip for my younger self (24:37) The best and most difficult moment in my business (26:21) The most important thing in my life (29:25) Achieving gender equality (30:38) Being afraid of rejection (32:05) My elevator pitch (34:04) Why I wear red (35:47)   Do you want to hear more about my story? Discover how doing 100 webinars in 1100 days transformed my business and life or how a chronic illness inspired me to become an online entrepreneur.  Did you enjoy this anniversary episode? You can follow and connect with me on Facebook, Twitter, and Instagram.  Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Adding passive income streams to your business is a great way to stop trading time for money. But how do you create leveraged income? When Lisa Johnson was tired of working hours and hours without seeing the results she wanted, she discovered passive income streams and has now become an expert in creating leveraged income. It all started when Lisa got pregnant with twins. She quit her corporate job and became a PA in order to have more time with her family. However, she quickly got bored and was earning a lot less than before. Lisa decided to take a leap and started a wedding planner business. This was six years ago, and Lisa didn’t know anything about running her own business.  She hired a business coach, learned everything there was to know and within 5 months, she completely turned her business around to be the most well known UK urban wedding planner company.  People started asking how she had done it and Lisa realised that business coaching might be just the thing for her. Three years ago, she started a business coaching company and it took off quickly, but she still wasn’t very happy. She had traded in a 9-5 job to work from 6 o’clock in the morning to 11 o’clock at night.  That’s when she realised she needed a completely different business model, and discovered passive income streams. Now, she's earning over $1M a year from passive income.  Lisa joins me today to reveal the myth about passive income and talk about the system she developed to create leveraged income. She also shares how she incorporates her membership in her business and what other income streams her business has.  If you ever wondered how to create leveraged income for your business, this episode is a must-listen.  “If you’re doing passive income, you need to ensure that you are remarketing over and over again. It’s about having happy clients, not just having clients who are there once and then disappear.” - Lisa Johnson In This Episode of The Sigrun Show: Why Lisa started her own business and how she became a business coach How Lisa discovered passive income streams How to build passive income using Lisa’s CASSH system  Why a passive income stream can’t be totally passive   Why Lisa is a fan of product launching and semi-passive business models Lisa’s membership  Lisa’s other income streams  What’s next for Lisa    Do you want to learn more about creating different revenue streams? Find out how to diversify your income or discover revenue streams for lifestyle entrepreneurs.   Creating Leveraged Income with Lisa’s CASSH system There are a lot of different kinds of passive income streams and for each one of them, Lisa found that she needed to do the same thing in the same order to set it up successfully. That’s how she developed her own system called CASSH to help her clients create leveraged income themselves. Here’s how it works:  C - Client Know who you want to serve - even before you think of having a membership or creating a course. Who do you want to help with your offer? This is the very first thing you need to know.  A - Audience Once you know who you want to serve, start building an audience of exactly these people. Use any way that helps growing an audience - whether it’s a sales funnel, speaking engagements or Facebook ads. Once your audience starts to grow, you need to nurture it with regular content.  S - Structures and Systems Now think about how you are going to deliver the membership, online course or product that will create your passive income stream. What platform are you going to use and what programs do you need? S - Selling The selling part is all about launching properly. Lisa says that her launches take up to 12 weeks. During the launch phase, there need to be challenges, bootcamps, masterclasses - in short,  everything that will get people’s eyes on you.  H - Happy If you’re going for passive or semi-passive income, you need to market your offer over and over again and make sure that you retain the people who have already signed up. The best and simplest way to do that is by actually getting them the results you promised. It’s about having happy clients, not just having clients who are there once and then disappear.  Are you thinking of setting up passive income streams? I would love to hear about your ideas, experiences and strategies. You can follow and connect with me on Facebook, Twitter, and Instagram.  The 400th episode of the SIgrun Show will be airing next week!  To celebrate this special anniversary episode, I want to turn things around: Instead of asking questions, I will answer them. If there is anything you’ve ever wanted to ask me, now is your chance.  Go to https://www.sigrun.com/podcast-recording/ and press the button at the end of the page to record your question. Please state your name at the beginning of the recording and keep your question short and to the point.  This really is an ask-me-anything episode, so anything goes. It doesn’t matter whether it’s business related or not.  I’m looking forward to answering your questions!  Connect with Lisa Johnson: Lisa Johnson Coaching Lisa Johnson on Facebook Lisa Johnson on Instagram The Fabulous Five Percent Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Alexandra has been teaching nutrition and traditional Chinese medicine for years. As a doctor for holistic medicine, she was working offline in her practice in Vienna. Her newest project was developing an app for nutrition recommendations, but she had no idea how to market and sell it. Then the Coronavirus hit, and Alexandra had to close her practice. In the four weeks she had to stay at home, she thought about what she could do to know more about marketing strategies in the online sector. A friend recommended SOMBA Accelerator to her and she signed up.  Alexandra started to learn all about online business, but when she talked about wanting to sell her app, I told her there was a better solution. In this episode of the Sigrun Show,  Alexandra shares how she had no idea what a launch was, made her first steps in the online world and ended up having a $25K launch with her brand new program.  Alexandra’s story is amazing for everyone who wants to be inspired to take their business online!  “For the first time, I have the confidence to create my business in the online sector.”- Alexandra Knauer   What you will get out of this episode:  What was going on in Alexandra’s life before she joined SOMBA Accelerator  Why I told Alexandra to not sell her app and what she sold instead  How Alexandra learned how to launch  What’s next for Alexandra    Do you want to hear more about amazing women who took their business online? Find out how Elisabeth Engel quadrupled her prices within a year, or how Selen Graf took her passion for alternative medicine and animals online.  Did Alexandra’s story inspire you? I would love to hear about your take-aways from this episode and your plans to go online. You can follow and connect with me on Facebook, Twitter, and Instagram.  Doors for SOMBA Accelerator are open!  The doors for SOMBA Accelerator are open once again. If you want to get your online offer out into the world and make sales in just 10 weeks, this program is for you.  You will receive in-depth support and the accountability you need to successfully market and sell your services online.  Learn more Connect with Alexandra Knauer Alexandra Knauer   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

When the Corona crisis hit Italy in March, Claudia Witticke wasn’t allowed to do her sewing classes anymore. She thought it would just be a short holiday, but then she had to close her fabric shop as well and couldn’t produce anything anymore. From one day to the next, she wasn’t earning a cent.  This didn’t only affect her livelihood - Claudia also felt a responsibility towards her employee and decided to do something about the situation. She sensed that a lot of people would want to learn and improve their skills during the time they had to spend locked up at home, and even though it seemed scary at first, decided to take her services online.  She joined SOMBA Accelerator (former Online Turnaround) and started to create her short-term offer, put it on her website and promoted it through her email list and on social media. Within three days, she sold 10 spots and made the money she invested into SOMBA Accelerator back. But that was only the start.  In this episode of the Sigrun Show,  Claudia shares how she prepared for a proper launch, how she thought her webinar was a disaster,  and how she pushed through and had a $15K launch in the end.  Claudia’s story is inspiring and relevant for everyone whose business has been affected by the Corona crisis. Be sure to listen in!    “I decided that if I went ahead and did something, there would be a way - I didn’t know how or what, but I was sure I was going to figure it out.”- Claudia Witticke   What you will get out of this episode:  How it felt when Claudia wasn’t able to do her sewing classes anymore  Claudia’s positive attitude  How Claudia made her money back three days after joining SOMBA Accelerator  Learning how to do a proper launch Claudia’s webinar debacle  How things turned around and Claudia made over $15K  Claudia’s next goal      Do you want to read more inspiring stories? Find out how Therese Bloom achieved a 35% conversion rate on her upsell or how Merilyn found the right support to reach 6 figures.  Did you resonate with Claudia’s story? I would love to hear about your experiences, difficulties and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.  Sign up is still open to the free 5-day online course: How to Succeed in the Next Normal in Online Business Secure your FREE ticket and join us LIVE for 5 days of training, implementation and bold action so you can succeed in your business in any economy. This FREE LIVE 5-DAY COURSE  is happening September 7 - 11, 2020. Sign up now at www.sigrun.com/freecourse Connect with Claudia Witticke Claudia Witticke   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

This week I want to share Claudia Nichterl’s story with you. Claudia and I have been working together for a while, and this is the second year she is in my VIP mastermind.  She is a nutritionist working in Vienna and looks back on 18 years of experience in her field. At first, her business was offline. She was doing one on one consultancies, had her own cooking studio and wrote over 20 books. The workload started to overwhelm her and she felt burned out.  When Claudia turned 50 years old, she decided to go online. She wanted to be able to scale her work and developed a course for teaching health professionals, moving from serving private clients to professionals. Now, this course is the heart piece of her business.  However, when she was about to sell this course for the first time, she suddenly got scared. Would people really pay 4500 Euro for it?  Claudia procrastinated for weeks and had to work a great deal on her mindset, but then she took the step. Within five minutes of sending out her offer, she got a first reply. Somebody was interested in her offer.  After four weeks, she sold 29 spots, and it was her first 6-figure launch.  In this episode of the Sigrun Show,  Claudia shares how selling her course for the first time felt, what she did to follow up on her sales and what her goal is for her next launch.  This episode is full of inspiration for everybody who plans to launch or is already in launch mode. Be sure to listen in!    “When I sold the first spot, I knew a six figure launch was possible. When I sold 10 spots, I was convinced it was going to happen.”- Claudia Nichterl   What you will get out of this episode:  How and why Claudia took her business online  Selling her course for the first time  What Claudia did on her discovery calls  Claudia’s big mission  The moment Claudia knew a six figure launch is possible  Claudia’s goal for her next launch    Ready for more inspiring stories? Discover how Merilyn had a 23K launch two months after joining SOMBA Momentum, or how Anke went from zero to her first 5-figure month in only 2 months.  Are you launching yourself? I would love to hear about your experiences, difficulties and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.  Sign up is still open to the free 5-day online course: How to Succeed in the Next Normal in Online Business Secure your FREE ticket and join us LIVE for 5 days of training, implementation and bold action so you can succeed in your business in any economy. This FREE LIVE 5-DAY COURSE  is happening September 7 - 11, 2020.   Sign up now at www.sigrun.com/freecourse Connect with Claudia Nichterl Claudia Nichterl Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Vanessa is a psychologist who has worked as a consultant for corporate clients since 20 years. Her business was very successful offline, and even though she didn’t have a large number of clients, the client base she had was loyal to her.  However, when COVID19 hit the businesses of these clients, Vanessa’s own business came to a grinding halt. Unable to afford her services anymore, they cancelled their appointments with Vanessa.  Back in March, she was actually happy to have some time off to spend with her daughter. She enjoyed not having to follow up with all the obligations she usually had. But after a few weeks, Vanessa realised that this wasn’t just a short vacation - she wasn’t able to go back to her normal at all.  2020 was supposed to be her biggest year financially, but that goal seemed impossible to reach now the Corona crisis was here. The shock of it made her feel depressed and fall into self-pity.  But Vanessa remembered an experiment she did when she was a psychologist student at university, involving a rat and a maze that reflected the complexity of everyday life for a human being. The result was that the rat became motivated to keep looking for food, even when the maze changed and it didn’t find the food at its usual place.  Vanessa realised that much like the rat, she wasn’t supposed to expect her business to take off again where she left it, but had to explore new ways. That’s when she signed up for SOMBA Accelerator and took her offline business online.  In this episode of the Sigrun Show, Vanessa talks about her experience joining SOMBA Accelerator and what she learned taking her first steps online. She shares how her very first 20K launch made her feel, and what’s next for her business.   If you're thinking about taking your business online, are scared of your first launch or just want to be inspired by an amazing success story, this episode is a must-listen!   “I can’t wait to learn more and launch more.”- Vanessa Laszlo   What you will get out of this episode:    What happened to Vanessa’s business when Europe went into lockdown  What made Vanessa join SOMBA Accelerator  How Vanessa tested the waters online  What Vanessa thought of her very first 20K launch  What’s next for Vanessa and her business    Want to hear more amazing stories from women who decided to take their business online? Discover how Lena Kussner went from zero subscribers to over $10K in online business revenue in 8 weeks, or what Lilli Koisser did to go from freelancer to owning her own online business.  Did this episode inspire you? I would love to hear about your first launch experiences. You can follow and connect with me on Facebook, Twitter, and Instagram.  Free 5-Day Online Course NEXT NORMAL The free 5-day online course How to Succeed in the NEXT NORMAL is taking place for the second time from September 7th to 11th. If you’re ready to set your business up for the next normal and long term business success, this is for you. Over 5 days, you’ll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more.  If you’re ready to take bold action, join us and secure your free spot now.  Sign up here.  Connect with Vanessa Laszlo Vanessa Laszlo Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever been in awe of people who have six figure launches and wonder what secret super power they possess to reach such results?  When I started my online business, I deeply admired these online entrepreneurs. Never in a million years did I think that one day I would become one of them.  The first 9 months in online business I didn’t have a clue what I was doing. I didn’t have a strategy and just did what I saw other people doing. I knew about freebies, landing pages, webinars and Facebook groups but I still didn’t grasp the idea of launching or just generally how to sell online. My biggest issue was this: I didn’t know how to go from helping for free to asking for the sale, strategically and mindset-wise. I had my first sale and was building my list with weekly webinars, but I was getting increasingly frustrated with myself for not knowing how to launch. I knew I needed help, both for my mindset and for the right strategy, so I hired a business coach who specialised in launching.  My first launch was the mindset shift I needed to understand how to market and sell online. Since then I have done over 20 multiple 5- and multiple 6-figure launches, plus I have done dozens of promotions that I don’t count as launches but have generated a lot of revenue.  In the last 3 years all my launches have been multiple six figures, ranging from 100K to over 500K and conversion rates from 2% to 5%. But my latest launch was the biggest and most profitable launch I’ve done so far with $665K in revenue and 82% launch profit. In this episode of the Sigrun Show, I want to share with you the lessons I learned from this biggest and best launch I just did. Don’t miss out on this episode if you want to know how you can improve your own launch!  “If there’s one lesson to be learnt from this launch, it’s creating a runway.”- Sigrun   What you will get out of this episode:  The numbers of my latest launch review (8:37)  My launch timeline (17:29) The most important lessons (33:35) Renewals and upsells (36:16) Why this launch felt so light (38:00)   Want to learn more about launching? Discover how to learn from your launch and do it better next time or listen to some more  launch lessons from a $450k launch.  Main Take-Aways from a $650K Launch You don’t typically have a multiple six figure launch just out of the gate. For most of us, It’s a gradual process. Here are the main take-aways from my latest $650K launch, which was my biggest launch yet.    Brand Having a brand people are talking about is important if you aim for a six figure launch. Create content in the form of a podcast or blog posts to keep people engaged and talking about what it is you do. If you don’t have already, start collecting success stories and use them as testimonials on your sales page. They will give you credibility and strengthen your brand.    Runway The longer your launch runway is, the bigger your launch could potentially be. A launch runway is a launch activity that prepares your ideal client for your launch without them knowing that you are already launching. The goal is to give your ideal client content that makes them want to buy your program once you launch it. You don’t have to talk about your program all the time or constantly try to sell during this time, but it’s a great opportunity for seeding.    Offer Having an offer that makes sense price-wise is essential. I’ve sold SOMBA multiple times for $2997, but this time, I’ve decided it’s the last time I would sell it for this price. SOMBA started out as a 12 month program but now, I’ve created two 10-week programs out of it to tailor to my client’s needs. It doesn’t make sense to sell SOMBA as a 12 month program anymore. The fact that I will increase the price from now on might have added to the conversion rate of this particular launch.    Upsell Five days after closing cart and people starting with SOMBA, I did an information call for my Momentum group coaching program and several people ended up joining that program. At the same time, a few people renewed their SOMBA access for another year. In total, the upsells and renewals made out 25% of my launch revenue.  Doing renewals and upsells at the same time you’re launching is a great way to show your current clients or clients who want to go further and get more support what other possibilities they have working with you.  Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.  Launch Workshop Tomorrow, August 20th Have you signed up for my launch workshop tomorrow, August 20th?  In this live workshop, I will teach you my launch method so that you can have your best launch yet.  Then sign up here.  Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Does launching sound scary to you? You might lack launching experience, are worried about sign ups or don’t know how to reach a good conversion rate, but remember: Everyone starts from zero and the more you launch (and are willing to learn from mistakes), the better your launches will get.    When Hildur Jonsdottir joined SOMBA, she had no idea how to launch. As a health counsellor who works with people who have autoimmune diseases or chronic illnesses, she already had a lot of experience with one-on-one clients and was preparing to sell her services through online courses.    Two years later, she has launched almost every 2-3 months and has had very successful launches with conversion rates ranging from 10-18%. In her latest launch, she was able to double the number of sign ups and made $35K.    In this episode of the Sigrun Show, she shares the launch method she discovered works for her business, how she manages her webinars, what she does in her Facebook group to keep her audience’s attention, and what she plans on doing to increase her conversion rates even more.    If you're in launch modus yourself or are looking for some inspiration around launching, this episode is a must-listen!   “I’m so spoilt with my high conversion rates, I never needed to change my launch method - yet.”- Hildur Jonsdottir   What you will get out of this episode:    Hildur’s favourite launch method (7:15)  What Hildur did to get media attention (9:30) The sign-ups and show up rates Hildur gets for her webinars (14:00) What makes people to sign up for Hildur’s webinars (19:15) How Hildur manages her webinars (23:30) How Hildur’s sales are distributed over her open cart period (24:55) What Hildur does in her Facebook group during a launch (27:30) How Hildur explains her conversion rates (31:30) The revenue of Hildur’s latest launch (38:55)  How Hildur plans to improve her launches (00:00)          Want to know more about launching? Discover Kelly Roach’s Live Launch Revolution or learn some important launch lessons from a $450k launch.  Activities to Keep Your Audience’s Attention Up During Your Launch    Sending out regular emails and reminders is essential to keeping the attention of your audience during your launch. However, being active in your Facebook group is another good way to make sure your message reaches people who are already interested in what you’re offering.    Here is a list with activities you can post into your Facebook group during your launch:    Testimonials from previous clients (these can either be quotes or screenshots from comments you have received)  Interviews with (former) clients, speaking about their achievements and experiences they had working with you Snippets of individual success stories A Q&A where you answer all burning questions in regards to your offer Encourage people to join your Facebook group and share their stories  Allow members to share their own stories through a Facebook live directly into the group Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.  Upcoming Launch Workshop   Have you signed up for my upcoming launch workshop yet? I have tried all the possible launch methods in the book to achieve the launches I have today, and have consistently had 6-figure launches over the past three years. I’ve been teaching my launch method to my clients, and it’s the reason why they are so successful in their online business.    Do you want to learn the most powerful way you can launch online?   Then sign up here.  Connect with Hildur Jonsdottir   Hildur Jonsdottir Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

To build your business and brand, you need to launch. Launching is the foundation of my multiple 7-figure business, and I wouldn’t be where I am today if I hadn’t learned how to launch.    Because launching is such an important part of any online business, I invited Marisa Schmid as my guest on the Sigrun Show today. Marisa is in my VIP Mastermind program and recently did her first proper launch - with spectacular results!    564 people signed up to her launch webinar and she thought that about a third would actually show up. She was quite happy with that number, but when the day of her webinar came, 484 people showed up for it. It came as a complete surprise to her. Average show up rates to a webinar are between 20-30%. Marisa had a show up rate of 80%.    When she did her sales presentation towards the end of her webinar, she still had about 95% of the people listening to her. Then, so many people wanted to buy her offer that her site crashed.    Marisa ended up having a conversion rate of 40% and made €43K - in the middle of April, while the pandemic was peaking in Europe.    In this episode of the Sigrun Show, Marisa shares her launch story and talks about what she did to keep her audience engaged until the end of her webinar and how presenting her offer didn’t feel like selling at all. We also reflect on what she can do differently the next time she launches.    If you’re planning on launching yourself, don’t miss this conversation with Marisa. It contains so much valuable information about launching and might help you with your own launch.    “I’m so sure about what I’m offering that I don’t think I’m actually selling, but I’m sharing something great.”- Marisa Schmid   What you will get out of this episode:  Marisa’s first proper launch (7:15)  How Marisa used YouTube ads to promote her webinar (9:30) The unusual show-up rate for Marisa’s webinar (14:00) What happened when Marisa offered her course at the end of the webinar (19:15) What Marisa did to keep her audience excited until the end (23:30) (timestamp clip)  How presenting her offer didn’t feel like selling (24:55) Maria’s incentive to buy fast (27:30) The importance of reminders (31:30) Why Marisa thinks that now is the perfect time to offer online courses (38:55)  What Marisa will do differently in her next launch (40:50)     Do you want to know more about launching? Learn how to launch in challenging times or how to learn from your last launch and do it better next time.  Using YouTube Ads in Your Launch The number of sign ups Marisa got for her webinar and especially the amount of people who showed up for it is extraordinary.    Marisa had announced her webinar to her email list, on her Facebook page and through her YouTube channel, but she didn’t stop there. She also ran ads, both on Facebook and YouTube.    Especially her ad on YouTube led to many sign ups. As she was preparing for her webinar, she thought about the short ads that always run before the start of her own videos. If there were ads in front of her videos, wouldn’t she be able to place her own ads in front of other people’s videos, too?    After some research, Marisa found out that she could do just that, and more: She could choose the specific channels she wanted her ads to appear on. She started researching channels of people who were in the same niche as her and set up her ad - an authentic, 45 second video she recorded in her own garden. By selecting the right channels, she was able to immediately target people who were already interested in what she was talking about and had to offer. As a result, her sign-ups went through the roof.  Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.  Upcoming Launch Workshop Speaking of launching, I’m doing a one day live workshop on launching where I teach exactly what you should and what you shouldn’t do to have a successful launch. Are you prepared to have your best launch yet?    Then sign up here.  Connect with Marisa Schmid: Marisa on YouTube Marisa on Facebook  seelenschimmer.ch Marisa’s book Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Haile Thomas is the youngest person to ever appear on the Sigrun Show, and she has an inspiring story to tell.    At only 19 years old, she is an international speaker, activist and CEO of her own non-profit HAPPY, which she founded when she was 12. She has been featured on TV and highlighted in publications like O Magazine and Teen Vogue.   Her journey started when she was a very young child and her parents welcomed her to joining conversations they had with other adults instead of sending her away to play. It made her very secure at an early age.    When Haile’s father was diagnosed with diabetes and the medications he had to take caused severe side effects, her family started looking for alternative treatments. Haile was fully involved in the process of healing her dad and in the process learned about the power of healthy nutrition and coming together as a community for a cause. In the end, her family was able to reverse the condition of her father without the use of medication.    Haile felt so inspired, but was also increasingly shocked that children aren’t learning more about leading a healthy life. She made it her mission to motivate and empower young people to prioritize self-care and pursue healthy and purpose filled lives, impacting thousands in the process.    “When you follow that intention and purpose behind what you’re doing, all else that you need follows suit.”- Haile Thomas   Speaker at the Selfmade Summit I came across Haile when I was planning the Selfmade Summit in Iceland. It would have been this year, but because of the ongoing pandemic I postponed it to June 2021. I had most of my speakers lined up, but I wanted to also have someone speak on stage who was younger. Haile was recommended to me by other entrepreneurs, and when I checked out her website, I knew she was the one.    In this episode of the Sigrun Show, she talks about the moment she became an activist, the time she worked with Michelle Obama and how this year has affected her work so far. She also introduces her new book Living Lively.    If you want to be inspired by a young woman who has achieved incredible things at a very young age, lean back and hit play.  What you will get out of this episode:  How Haile has achieved so much in such little time (7:15)  The role models who have shaped Haile (9:30) The moment that made Haile become an activist (10:46) How the media found Haile (13:50) What led Haile to go into education and become one of the world’s youngest nutrition coaches (17:30) The time Haile worked with Michelle Obama (24:34) How Haile decided to write her book Living Lively (26:14) How Haile makes money (30:40) How this year has affected Haile and what it means for her work in the future (33:00)      Do you want to know more about speaking up and making yourself heard? Learn how to speak your mind even if your voice shakes.  The Incredible Journey of Haile Thomas   When Haile was a child, her father was diagnosed with diabetes. The medication he had to take caused severe side effects, and the family thought of alternative ways to treat him, including a healthier nutrition. They were able to reverse his condition, and Haile felt so inspired that she wanted to do more to promote wellbeing and healthy living.    She joined the youth advisory board for the Alliance for a Healthier Generation, a non-profit in the US. It was the first step in what would become an unique journey.    Haile underwent extensive training, was taught what was going on in the world and what she could do to help her community. The organisation saw her potential for public speaking, and at the age of 10, Haile had her first speaking engagement at a big health conference in Washington D.C.    She was speaking in front of corporate leaders, people from the health and wellness industry, chefs she had always admired on TV, and former First Lady Michelle Obama.    After the event, Haile was approached by representatives of hotels who liked the idea of children being involved in their own wellbeing so much that they wanted her to revise their kid’s menu which was being served across the country and in the Caribbean.    It was this partnership that got the media’s attention. Haile spoke on national TV, was invited to podcasts and interviewed by local news stations. She attended big events and met high-profile people, but she started to realise that she was losing the ability to really make an impact in the way she originally intended to.    Book release of Living Lively and Keynote Speaker at the Selfmade Summit   Together with her mother, she started brainstorming about how she could be more community centred and came up with the idea to create a non-profit where she could talk to children and educate her peers.    Even though she had a lot of knowledge, she felt she needed to get an external certification in order to validate her before others. However, what really drove her was the desire to learn as much as she possibly could in the field. She attended the Institute for Integrative Nutrition and was the youngest to graduate as a nutrition health coach. She was 16 years old at the time.    More confident with her education and ability to speak, Haile was able to infuse her expertise into her non-profit HAPPY. Her work today includes talking about nutrition and cooking, but also mental health and self-care.    Her most recent step is the release of her book Living Lively. She was collecting ideas for years, and has now combined the topics of self-growth and wellness with nutrition. “It feels like a human 101 guide from the perspective of a young person - that’s exactly what Living Lively is.”    We can doubtlessly expect many more great things from Haile, and I’m proud she will be attending the Selfmade Summit in Iceland next year as a keynote speaker.  Did this episode inspire you? I would love to hear your thoughts! You can follow and connect with me on Facebook, Twitter, and Instagram.  LIVE Workshop: How to Launch in the Next Normal Secure your spot for the brand new live workshop: How to Launch in the Next Normal. Launching is the foundation of my 7 figure business, and I want to teach you how you can launch your own products or services to be successful in the next normal.  Do you want to discover the tested and proven launch method that works in any economy, even during a recession? In this live workshop, I am going to show you what you should and should not do to have your best launch yet. The workshop will take place on August 7th.   Sign up here.  Connect with Haile Thomas: Find out about Haile’s work and her book here  You can find all the information on Haile’s non-profit here  Do you want to hear Haile speak? Get your ticket to the Selfmade Summit here   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Ten years ago, Merel was an opera singer, performing on big stages across Europe. However, the little pay she received left her frustrated and together with her husband, who was a singer like her, they decided to quit and generate their income in another way.  Merel wanted to do something that would educate her as well as support her family, and chose to set up a business as a copywriter. This allowed her and her husband to live wherever they wanted, and they took over her husband’s parents' 180 acre farm in the Canadian countryside, while both working on Merel’s copywriting business.  But then, Merel helped a couple of her clients with their launches and they didn’t convert. She didn’t doubt her copy writing skills, but she realised that there was so much more involved in marketing and selling an offer than just copy.  It drove her to look deeper into offer-creation, pricing sweet-spots, mindset and high-ticket lead-generation. As it turned out, she was great at it, and as she applied her knowledge, her clients were increasingly experiencing success. Today, helping women have this breakthrough and giving them the courage to charge what they are worth has become her speciality.  In this episode of the Sigrun Show, Merel talks about what defines a high-end offer, what you should consider when putting your offer out there and how you can shift your clients when you start charging more.   This episode is for you if you want to start attracting high-end clients or if you already have a high-end offer but are not sure how to find your ideal clients.    “If you’re in your zone of genius, clients will flock to you if you’re putting yourself out there.”- Merel Kriegsman What you will get out of this episode:  Merel’s love story and how it brought her from Europe to Canada  The reason why Merel quit her singing career  How Merel got into copywriting  The point in which Merel realised she was destined for more  Merel’s definition of a high-end offer  Examples of high-end offers  Merel’s advice on how to create a high-end coaching program  How to shift your clients when you put out a high-end offer    Are you looking for more information around high-end offers? Find out how to use a challenge to sell you high-end program.   Selling Your High-End Offer to the Right Client   If you consider running a high-end program, the key is to add a lot of personal attention into it. People won’t pay a high-end price if the entire program is pre-recorded. What attracts high-end clients is an individual, customised experience where they get direct value from your expertise. Introducing hot-seats, discussions and Q&A’s helps provide a unique experience, as well as getting to know the people in your program, check in on them and focus on being there for them.     But once people have designed their high-end offer, they often get stuck with selling it. Merel has created a checklist, 40+ ways to call in your high ticket clients and make them buy from you, which contains great advice on how you should enter into the selling process.    The key is: You don’t find your high-end clients, they find you. You don’t make them buy, they want to buy.    Shifting, Niching and Positioning    It’s about shifting your messaging, niching and positioning - these are the three core things you should be thinking about before you create the content with which you want to attract high-end clients.    “A mistake many people make is that they want to serve too many different people. You can’t do that when you’re offering a high-end program,” Merel points out. People paying a high price want a very specific expertise. That’s why you have to do research on what the profitable niches are, and then be very specific about your offer and niche it down.    High-end clients won’t be attracted with the same message that speaks to low-end people. It’s important you know exactly who your ideal clients are in order to provide an intimate connection and a customised experience. Specific target groups have specific traits, and in order to personalise your offer, you need to go the extra mile to figure out what the things are that your ideal client really wants and needs. If your messaging is off, it will attract the wrong people to your offer.    For more great tips on attracting high-end clients, check out Merel’s checklist.  Did this episode help you get clearer on how to attract high-end clients? I would love to hear what high-end offer you are planning to put out there. You can follow and connect with me on Facebook, Twitter, and Instagram.  Choose from 240 Free Online Courses This summer I'm running SOMBA Kickstart again and my students have prepared 240 free online courses you can participate in. Courses are in different languages and disciplines. This summer we have courses in English, German, Icelandic, Polish, Spanish, Italian, and Czech, among others, tackling marketing, business, life coaching, parenting, mindset, movement and many more disciplines. All the courses are free, have a duration of 4 weeks, and start on July 27th.  Check out all the courses here.   Connect with Merel Kriegsman: Merel’s checklist on calling in your high ticket clients Merels’ Facebook Group Create Your Money Vortex   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

What is wrong with me?    This question has haunted Valerie since she was a little girl. Whether it was being too loud, too smart, wearing the wrong clothes or eating the wrong things, something around her behaviour always seemed to be wrong.  Her life’s journey ended up being guided by this question, and it brought her into the field of psychology.    Two graduate degrees later, she thought she was living her dream life. She had a thriving private practice, a family and home she adored, until one day she was on the phone with a client and realised that she was only smiling with the right side of her face. The left side of her mouth was hanging down, and so was her left arm. She ended up in the ER with symptoms of a stroke. Her diagnosis: Stress. It mystified her, because she didn’t feel stressed at all.    That’s when Valerie realised that the question of what was wrong with her was still there - it didn’t go away with everything she had accomplished. It was just numbed. And while she thought she had done everything she could to be happy and fulfilled, that’s not how she felt.     She started wondering why, and looked at what she did to help her own clients shift away from their numbness, and whether she could apply that to herself too.    Even though none of them had big traumatic experiences, she used trauma resolution tools in her therapy because she saw symptoms of trauma in all of them. They were somehow disconnected from parts of themselves, their dreams and desires. That’s when it hit her: Could it be that there was some trauma she was overlooking, a trauma that affects people as a collective, herself included?    In this episode of the Sigrun Show, Valerie talks about how she discovered Patriarchy Stress Disorder (PSD) and how it affects women and men alike. She shares how PSD is responsible for many limiting beliefs women experience, and why now is the perfect time to heal yourself from this trauma.    Have you ever felt disconnected to your own feelings and ideas? Do you sometimes feel something is wrong with you, but you can’t pin-point exactly what it is? Then this episode is a must-listen.    “Ask yourself this question: How much of what you’re feeling is yours, and how much is collective?”- Dr. Valerie Rein   28:08-28:34   What you will get out of this episode:  What is wrong with me? The question that has accompanied Valerie all her life (3:34)  How Valerie discovered PSD (6:47) How PSD shows up (9:42) The healing tools for PSD (11:58) How PSD connects to the upper limit problem (15:09) The 5 stage system to healing (16:15) Why now is the best time to heal your trauma (22:31) Valerie’s morning exercise (30:36) Anticipating the next trauma (34:58)   Want to dive deeper? Understand if you’re sabotaging your own success or how to detect and work through your upper limit.  Morning Ritual to Counter Negative Feelings Brought by Hidden Trauma If you feel stressed, experience anxiety or aren’t sleeping well, there might be an underlying reason for these feelings that isn’t immediately obvious to you. Dr. Valerie Rein uses trauma resolution tools to help her clients connect to themselves, because even though none of them had big traumatic experiences, she recognised trauma symptoms in all of them. To counter negative feelings brought forth by hidden trauma, she recommends the following exercise she does every morning.    Breathe   Every morning when you wake up, get in touch with your body and check in how you feel. Ask yourself the question: How much of what you feel is yours, and how much of it is something that affects people as a collective?  Take a deep breath, squeeze your muscles, then breathe out, letting it all drop. Repeat a few times.     Shake   Shake out your feelings. Animals shake themselves to release stress. Shake your head and your feet, and if some emotion is present, add an expression. You might feel sadness, anger or fear. Let the emotion come to your voice and face. It doesn’t have to be for long, the lifespan of an emotion is 90 seconds if you allow it to express fully. Shake it all out, then tap your shoulders and legs and breathe  until you feel your system settle down.    Soothe   Move over to the soothing phase and caress your arms and hands. This brings the nervous system to a deep level of relaxation and safety. You will notice the shift already as during this phase your body is producing oxytocin, which makes us feel good and helps us connect with our community.  Did this episode help you do something for your own wellbeing? I would love to hear from you. You can follow and connect with me on Facebook, Twitter, and Instagram.  Have you subscribed to my YouTube channel yet? I’m going live on YouTube every week on Wednesday at 6pm CET to interview 6-7 figure entrepreneurs on how they navigated the Corona crisis and what they are doing to ensure that their businesses thrive now and in the future.  Subscribe to my channel here to not miss out on the next interview.  Connect with Dr. Valerie Rein: drvalerierein.com Read the first chapter of Valerie’s book for free here Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever felt you’re living your life according to what other people expect of you?    Celinne da Costa felt exactly like this when she was working a corporate job around the clock for a big agency in New York. When she was a child, she immigrated to the US from Italy and felt she had to work extra hard to achieve the American dream.    She had big expectations about who she needed to become, but when she started feeling miserable and without purpose, she realised that all this time she had worked to become a version of who others wanted her to be. She had been living other people’s dreams.    Then she fell into a low. Her grandfather died, her boyfriend broke up with her on her birthday, she didn’t get the promotion she expected and her rent went up by 30%. That’s when she knew things had to change. Nine months later, she was on a one-way flight to Europe.    Celinne embarked on a social experiment. She challenged herself to travel the world through couch surfing, never going to a hotel but sleeping in the homes of strangers. She ended up staying with 100 people in 20 countries. The experience has brought her to where she is today.    In this episode of the Sigrun Show, Celinne talks about how interviewing all the people she met around the world made her discover that every single person has a story to tell. She shares how she took this insight to start her own business, helping others find out who they are and who they want to become, and creating a powerful brand story around them. Celinne also talks about how she shifted her content to align with the changing times we live in.    This episode is for you if you want to find out what the essence of a good story is, and if you want some tips on how you can pivot your content in the age of COVID.    “Every single day, my goal was to share a story.”- Celinne da Costa  12:36-13:04   What you will get out of this episode:    Not the American Dream: How Celinne discovered a corporate job wasn’t for her (4:20)  The moment Celinne had her epiphany (8:32) How Celinne helps people tell their stories (11:09) The essence of a good story (12:23) What kind of content you should be putting out right now (13:45) How Celinne shifted her content (20:56) How Celinne built her Instagram following with storytelling (23:40) What Celinne does to write every day (25:29) Celinne’s system of keeping her stories organised (27:32)   Ready to pivot your content or discover your own story? Learn to tell your story or check out how you can connect with your dream client through storytelling.  How to Pivot Your Content Right Now   Since the outbreak of the Coronavirus, Celinne observed that people are mostly reactive with their content, posting and publishing it without thinking how it relates to their business and the people they’re trying to serve. “It was as if everyone was running towards something, climbing on top of each other, creating a mess.”   With the changing situation, it’s become clear that your content needs to change to be able to speak to the needs of your audience. The best way to do that is by being proactive and showing up as a leader in your niche. Here, Celinne shares tips how you can shift your content in the age of COVID.    Come back to your bigger “why” This is the key to creating your content. Ask yourself why your business exists, why you get out of bed in the morning, what your bigger purpose is. Dig deep within and reconnect with your vision and mission.    The needs of your audience Once you have your “why” clear in front of you, think about what kind of content would serve your audience right now. It should be content that is still relating to your why, but also isn’t blind to the events that are happening. Say focused on the bigger message you want to share and how that can benefit your audience. Stories about 100k months or going on travelling adventures were inspirational when people believed that it was possible for them, too. But right now, these big stories feel untouchable for people who are in survival mode. Make your content shift and speak to the problems people have right now.    Vulnerability Share your challenges and struggles with your audience. Tell them you understand what they are going through because it’s affecting you, too. Make them see how you’re showing up during these times, and how they can deal with the situation.    Short-term comfort A lot of entrepreneurs are thriving right now because they’re offering short-term solutions. What people need right now are quick wins, so it’s not the best time to offer year long programs or processes where they won’t see results early on. Give your audience something they can implement and see results right away.    Brand building Not everyone has the resources to invest in you right now. But you should still think about creating connections and inspiration by sharing your vision and giving people value. You can do this through a freebie, a masterclass or even your higher end content. Because when the crisis passes and people have the resources again to invest, they are going to remember the brands that gave them inspiration and guidance during this difficult time, and turn to them.  Did this episode help you get ideas on how to pivot your content? Let me know if you made any shifts with your content. You can follow and connect with me on Facebook, Twitter, and Instagram.  Momentum This week, I’m starting a new sprint inside my Momentum group coaching and accountability program. Most online entrepreneurs plan and prepare their launches too late or just a couple of weeks before they want to launch. With this new 60 day sprint, our Momentum members will create a runway so their launches can take off in the fall. I always have a runway in my launches and this is the first time I break down exactly what you need to do to have a multiple 6 or 7 figure launch.    I’m so excited to see everyone in Momentum take off with a great runway. If you’re making money in your online business but not yet at $20K/month then Momentum might be something for you.   Click here for more information.  Connect with Celinne da Costa: celinnedacosta.com Celinne on Instagram Celinne on Facebook Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever envisioned something that then came true?    Everything I achieved so far, I have envisioned first. I truly believe in the method of envisioning where I want to be to then be able to get there.    Rachel Luna, my guest on the Sigrun Show this week, has specialised in designing her future by envisioning it first, and she does so through journaling.    Rachel had to go through tremendous struggles to get to where she is today. Both of her parents died of AIDS, she battled eating disorders when she was in her teens and in 2006, she was overweight, $40k in debt, and had just found out that her boyfriend of three years was happily married to another woman.    The rug was pulled out from under her feet and she hit rock bottom. But not for the first time in her life, she had an awakening moment and knew she couldn’t go on like this. She hired a life coach who told her that with her story, she could help other people and become a life coach herself.    Her faith had always been a pillar for Rachel, but she knew it wasn’t enough. She needed to take action and discovered journaling. Within 18 months of writing and drawing how she wanted her life to be like, she met and married her husband, had her first daughter and was financially secure.    In this episode, Rachel shares her personal story, the process she uses to manifest her goals and dreams in her journals, and what she does when things don’t work out.    If you’re in need of some true inspiration, this episode is right down your alley.    “Life is uncertain from the day we are born and if we accept that truth, everything that we are going through has a different lens.”- Rachel Luna   22:48-23:23   What you will get out of this episode:    When Rachel hit rock bottom (10:40)  How one therapist made Rachel understand that she was in control (21:20) Rachel’s two journals (25:00) The 3 step process to envision your goals in a journal (30:00) Rachel’s journaling routine and what she does when things don’t work out (36:20) Adding physical movement to your journaling (39:00) What you can do besides journaling to not get stuck with negative thoughts (42:00) [Recording with image]   [Link to transcript]   [Link to Apple podcast / stitcher / Google Play]   Ready to go after your big goals? Check out how to set and achieve big, hairy audacious goals or how to stop using excuses and achieve anything in life.  The 3 Step Process to Envision Your Goals Through Journaling   There’s a difference between keeping a diary to emote your feelings and journaling to manifest your goals. Rachel Luna’s advice is to keep moving forward as if what you’ve asked for has already been granted, and this is how she writes and draws in her journal.  She has successfully tested her method on hundreds of her students and here, reveals the three steps on how to use your journal to eventually design your future.    Write   Get a journal and start writing. Write anything, even if you think journaling is a waste of time, you don’t know where to begin, or you think you’re too busy. The key is to allow journaling to have its moment, give it attention and keep at it.    Shift   Shift from writing your thoughts to adding gratitude into your practice. You have to be grateful for what you have right now if you want to have anything more than what you’ve already got.    It’s ok to want more, but you still have to acknowledge that you have more than most. Begin this step by making a shift statement:  a) I’m so grateful and excited now that …  b) Even though all of this has happened, I’m so grateful because now, …   This helps your subconscious brain get into agreement with the fact that you recognise that some of what you’re about to write isn’t your reality yet, but you’re excited and hopeful.    Script   Script your vision and goals as if they already happened. Why? Because when you start writing like this, your ego doesn’t want to be proven wrong. The subconscious is always looking for evidence to bring to life the things that you desire. Once you write it down, it will prompt you into action. Are you going to start journaling yourself? Let me know if this episode inspired you to go after your goals. You can follow and connect with me on Facebook, Twitter, and Instagram.  Join me on Telegram   Do you want to stay up to date? If you subscribe to my Telegram channel, you’ll immediately see when I release a new podcast episode, go live on YouTube or announce any events I’m planning, plus I share interesting polls and insights into my life as a multiple seven-figure entrepreneur.    Click here to sign up.  Connect with Rachel Luna:   Grab the first chapter of Rachel’s book on girlconfident.com rachelluna.biz Rachel Luna on Instagram Listen to Rachel’s podcast Real Talk Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever felt stuck? I certainly have, and in my 7 years of business I learned that in most cases, it’s because something that is going on in your head is holding you back.  Feeling stuck can take on many forms. You might not be able to grow your revenue year after year, or you feel that the work you do doesn’t represent you, or a negative comment on social media nags at you for weeks, slowing you down and killing your momentum.  Lisa Fabrega is an expert in helping her clients identify what limits their capacities. She started her business as a health coach in 2010, but soon realised that she wasn’t really talking to her clients about their food habits, but rather what caused these habits. She attracted entrepreneurs and business owners who came to her because of the inner work she was doing, and soon her waitlists became endless.  In 2015, she started to feel burned out and believed she had to change her business model in order to deal with the stress she experienced. Instead of continuing to only cater to her high end clients, she created a $97 program that was for everyone, thinking this would solve her problem of feeling overwhelmed. Instead, she ended up creating a $100’000 business debt.  In this episode of the Sigrun Show, Lisa shares how she thought that pursuing a different strategy would guarantee her business success, and how she realised that she should have listened to her intuition instead. She talks about how she started working on her capacities and recovered her business, and how now she focuses on helping her clients expand their capacity to get over their own mental roadblocks.  If you ever felt something is holding you back from moving forward and achieving your goals and you can’t really place what it is, you might get enlightened by listening to this episode.    “When I would get a negative comment, it used to slay me for weeks. Now I don’t really care anymore, because I’ve built my capacity to be able to handle it.”- Lisa Fabrega   What you will get out of this episode:  How Lisa became a leadership expert (5:43)  The different types of capacity (10:04) How to expand your container of capacity (12:50) How to assess your capacity areas and identify problems (15:20) How capacity can help you navigate calmly in a crisis (21:30) The nr. 1 capacity most people have problems with and why women struggle more (25:30) The female Gary V’s (28:00)   Want to dive deeper on issues related to mindset? Read how I found my money mindset story and created a new one, or learn about self-sabotage and when you are sabotaging your own success.  What Is Holding You Back? How to Identify Your Capacity Issue When something is holding you back, it’s sometimes hard to understand what exactly the cause is. Lisa Fabrega says that the start of solving a problem is diagnosing it correctly. She advises everyone who feels they have a capacity issue to be very honest with themselves and try to identify what the real problem is and where you’re struggling in the following six areas:  Money capacity Has your revenue stayed the same year after year? Are you constantly hitting a plateau? Or maybe you hired somebody who costs too much money and drains your resources, even though you could have hired someone who is a better fit? If the answer to such questions is yes, that’s a red flag for a money capacity issue.  Visibility capacity Are there parts of you that you are hiding in your work because you fear people might not like you or people will unsubscribe from your newsletter or list? Understanding and showing who you are is a big part of finding your ideal client. When your branding doesn’t represent who you really are, your clients will get confused. Remember that the parts you are hiding are often the ones that make you the most money in your business.  Purpose capacity There is one simple question that helps you discover if you have a purpose capacity issue: Do you really think that what you’re meant to do on this earth with your work is fully reflected by the work you are doing right now? Don’t keep on doing work you don’t feel aligned with.  Embodiment capacity How emotionally affected are you by difficult clients, nasty comments, push backs, or disagreements? Emotions can affect the growth in our business. When you feel hurt or embarrassed or ashamed, it will slow you down, not make you take action and hurt your revenue.  Structural capacity Do you have the foundations and structures (in other words, your team or virtual assistant) in place right now that you will need in five years? Allow other people to do things that are pulling your time away from growing. Only like this will you get to where you want to be.  Boundary capacity This isn’t about whether the boundaries you have right now are working for you or not. Think five years ahead, and envision the woman you are going to be with the boundaries you have in place right now. If you are going to become this woman, you need to have the boundaries she will have in the future.  Did you identify with one of the capacity areas above? Let me know if this episode helped you nail down what limits your own capacities. You can follow and connect with me on Facebook, Twitter, and Instagram.  Doors to SOMBA Are Open! You know that now is the time to take your business online, but you don’t know where to start?  SOMBA is the only comprehensive 12 month program providing the support you need to build and scale your online business. You get a whole year of support and training that shows you step-by-step how to generate results in your service-based online business. Doors are open now for a limited amount of time.  Click here to learn more.  Connect with Lisa Fabrega: lisafabrega.com Lisa Fabrega on Facebook Lisa Fabrega on Instagram Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

This week I should have been in Iceland to host the Selfmade Summit. Instead, I hosted the 5-day online course “How to Succeed in the Next Normal in Online Business”.  Over a whole week, the speakers from the Selfmade Summit and some special guests joined me to share how the last three months have changed their lives and businesses and what the NEXT NORMAL means to them.  Are you ready to hear some mind-blowing insights?  Then tune in and listen to Denise Duffield-Thomas, Lisa Larter, Suzy Ashworth, Elena Herdieckerhoff, Claudia Chan, Joanne Sweeney, Lorraine Dallmeier, Dr. Natalia Wiechowski, Gwen Lane, Molly Pittman, Nnenna Kalu Makanjuola, Caitlin Bacher, Ashley Crouch, Kirsten Stendevad, and Ann Wilson.    Connect with the Speakers of the Selfmade Summit   Elena Herdieckerhoff Elena is an award-winning serial entrepreneur and successful TEDx Speaker with nearly 3 million views on YouTube. In her TEDx talk, she explains why we need to change the prevalent cultural narrative around highly sensitive people. As a Highly Sensitive Person (HSP) and acclaimed Intuitive Coach and Business Mentor since 2014, she empowers other HSP’s around the world to turn their sensitivity into their greatest asset in life and business. Her big mission is to create a “love revolution” led by caring souls to effect global change and raise human consciousness to the next level.   Watch her TEDx talk here.   Elena is a dear friend and mastermind buddy since 6 years. She has spoken twice at SIGRUN LIVE and received raving testimonials from my audience. Claudia Chan Claudia is the founder of an award-winning leadership conference, S.H.E. Summit, that has made advancing women, diversity and inclusion both accessible and actionable since 2012. She is also the author of the bestselling business book, THIS IS HOW WE RISE: Reach Your Highest Potential, Empower Women, Lead Change in the World. In her book, she coined the term, “Whole-life leadership,” as a more accessible, whole-life integrated approach and gender-traits-balanced definition. Her book was celebrated as a “2018 must-read for any woman and for many men” by CNBC, featured in The New York Times and listed in the top six on 800-CEO-Read. She was also named one of eight UN Women Champions for Innovation. Claudia has been one of my advisors for the Selfmade Summit conference and movement. Check out her book.  Joanne Sweeney Joanne is a two-time author, founder of Public Sector Marketing Pros and host of Ireland’s only Public Sector Digital Marketing Summit. Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age. Her latest book Public Sector Marketing Pro was named best new PR Book of 2020 by Book Authority and is a finalist in the British Book Awards for Best International Business Book. She has also developed her own online certified training programmes. Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. Last month she had an international ocean research conference trend on Twitter in Brussels. Joanne is also a podcaster and vlogger and author of the national study The State of Social Media in the Public Sector, an analysis of Ireland's public sector social media footprint. Joanne was my VIP Mastermind client in 2018 and I helped her identify her niche and now she is an authority in her niche. She is my go-to person when I want to talk about crisis communication. Watch our recent chat on my YouTube channel https://www.youtube.com/watch?v=kEwZQqHidTo   Lorraine Dallmeier Lorraine Dallmeier is the CEO of Formula Botanica, the award-winning online organic cosmetic science school, which has trained thousands of organic cosmetic formulators to start or grow their own indie beauty brand in 160+ countries around the world. Lorraine won the Digital Achiever of the Year award for the beauty industry at the 2018 CEW Achiever Awards, judged by Google, and has been voted into the top influencers list in the natural beauty industry for 5 years running. Lorraine is a dear friend and mastermind buddy since 6 years and has been a frequent guest on the Sigrun Show and a special speaker at my mastermind retreats.     Suzy Ashworth  Suzy Ashworth is a renowned Hay House author, serial entrepreneur, a business growth strategist specializing in mindset and messaging and a mum of 3, who helps female entrepreneurs increase their intention, impact and income with grace and ease. With work that has been featured in Forbes, The Guardian and on the BBC she helps her global client base create powerful messaging that converts browsers into buyers and builds a tribe of superfans for their businesses. Over the last four years, Suzy has supported almost 1,500 female entrepreneurs through online and in-person mentoring. She runs a number of retreats and events including Limitless Live, an annual one-day event which connects, inspires and motivates women into taking themselves and their businesses to the next level of success. Suzy was my 1-1 client in 2016 when she got offered to be a Hay House author and was starting her second business in marketing and mindset after being a calm birth educator.     Dr. Natalia Wiechowski  Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing. By the time she was 29, she realized that she was living an illusion. “I always thought I’ll be happy in my next job, without understanding what happiness really means to me.” She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career. She has been featured in Forbes, Inc. Entrepreneur Middle East, Khaleej Times, Cosmopolitan Middle East and more! Natalia recently published her first book in English and German called Personal Branding mit LinkedIn: Die Think Natalia-Methode https://amzn.to/3dZR9sW Gwen Lane  Gwen Lane is a travel and lifestyle influencer from Los Angeles, CA who founded The LA Girl, a community for millennial women in 2014. She’s worked with Fortune500 brands like Disney, Facebook, Google, Starbucks, American Airlines and more. She is now a business coach for influencers who want to grow their following and monetize through brand sponsorships and digital offers. Her mission is to help people increase their influence, income and impact. Gwen and I became friends some years ago when we met a conference in California. She and her husband got married in Switzerland and did their honeymoon in Iceland. And she was one of the first to apply to speak at the Selfmade Summit.     Molly Pittman  Molly Pittman is a leading digital marketing strategist, educator and entrepreneur and has trained more than 20,000 people across the globe. Molly specialises in paid traffic and especially Facebook Ads, and recently became CEO of SmartMarketer. By the age of 24, she had risen from being an intern to a VP at an 8-figure digital marketing company. Now running her own business, she offers her students marketing resources, training and support at TrainMyTrafficPerson.com & TeamTraffic.com. Molly recently published her first book called Click Happy, about her journey in life and business. Learn about it here https://amzn.to/2UKbhaV   Nnenna Kalu Makanjuola Nnenna is the founder and editor-in-chief of Radiant Health Magazine. Her lifelong commitment to improving health outcomes for Africans began with her work as a pharmacist. Wanting to make a larger impact, she transitioned to the public health sector starting as an intern at the World Health Organization (WHO) Geneva where she helped to develop data for the WHO Global Infobase, a country-level database of non-communicable disease risk factors. Nnenna has been featured in How We Made It in Africa, Voice of America, YNaija’s Leading Ladies Africa, She Leads Africa and was recently named one of 41 Nigerian Women Entrepreneurs Putting the Country on the Global Business Map by Lionesses of Africa. She was also a media panel speaker at the 24th Annual Wharton Africa Business Forum at The Wharton School. Nnenna worked with me 1-1 in 2016 to launch her magazine as an app. Now her magazine Radiant Health Magazine is available in stores around the United States. Lisa Larter Lisa Larter is a Business Strategist, Digital Marketing Expert, Author and Speaker. Lisa is a master at integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities. The Lisa Larter Group helps their clients to formulate marketing strategies that support their business goals and objectives. Lisa provides consulting & advisory services, and implementation services including: social media & content management, book marketing, and website design. Lisa and I met online in December 2014 and she was my client for a whole year and then I decided to work with her in 2016. Since then we’ve been friends and from time to time we mastermind together. She recently spoke at my VIP & RED Circle Mastermind Retreat and my clients loved it.   Caitlin Bacher Caitlin Bacher is a mom, wife, and CEO of a multi-million dollar business that helps online course creators generate consistent, scalable revenue without launching. As a busy mom and course creator, Caitlin did not have time for stressful, expensive launches. She ignored the advice of all the “popular launch gurus” and carved out her own path, determined to create a million dollar course without launching. Now she has helped hundreds of course creators do the same inside her signature program. Caitlin and I met in January 2017 when we both joined a new mastermind group. She had just made $250K the year before and I $340K and both of us were able to scale our businesses to $1M that same year. Ashley Crouch  Ashley Crouch is an international speaker on leadership, publicity strategy, and entrepreneurship. She has presented to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, Author Advantage LIVE, Women Empowerment Expo, and Lady Project National Summit. She is the author of the #1 International Bestselling Book, Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As A Power Player and host of the podcast, Prowess: Stories of Leaders Who Have An Edge. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship and lives in Malibu, CA. Ashley's writing appears in Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and she has trained over 2000 people worldwide on visibility and publicity strategy.   Denise Duffield-Thomas  Denise Duffield-Thomas is the Money Mindset Mentor or the new wave of entrepreneurs. Her books Lucky Bitch, Get Rich, Lucky Bitch and the newly published, Chillpreneur (Hay House) give a fresh and funny road-map to create an outrageously successful life and business. Denise helps women create wealth through her mindset courses and practical wisdom on releasing money blocks. Denise’s event in London in February 2015 was the first business event I attended as an online entrepreneur. It was exactly at the right time for me because I had just had a very successful quarter and was dealing with money mindset issues for the first time in my business. Since that event and by reading her books I was able to overcome many of my money mindset issues.   Kirsten Stendevad Kirsten Stendevad is a visionary leader specialized in 21st Century leadership, feminine leadership and leadership based on the feminine model. She is the (co-)author of 7 trendsetting books which she has lectured about at Harvard Business School, MIT, McKinsey & Company and more. Kirsten is the transformational mentor of ambitious female entrepreneurs and change makers and train formal and informal leaders in “Feminine Century” leadership. She has an MA from University of Copenhagen and New School for Social Research and is a Certified Kundalini-Yoga Instructor and Evolutionary Coach. She has spent half of her life in international environments, including 12 years in Brussels and 10 years in New York City. She currently serves a global audience out of Copenhagen, Denmark and is the mother of three, whereof two on Earth and one in Heaven. Ann Wilson Ann Wilson is a best-selling author of The Wealth Chef, Wealth Expert on the hit Channel 4 TV series “Save Well – Spend Better”. She is a trainer, speaker, entrepreneur and financial empowerment activist – that helps people master this vital life ingredient called money and use it to create freedom of choice, so they can live the life they really want. Ann’s first career was as a civil engineer during which she worked all over the world on mega transport infrastructure projects. - Achieving all she wanted to in the engineering world and having created her own financial freedom by learning how to invest and create assets – Ann decided to leave the infrastructure world and instead focus on helping thousands break free from debt, financial restriction and anxiety by teaching people how to manage money better and learn how to create real wealth generating assets. In the process she became a bestselling author, TV star, an internationally renowned speaker and created a million US$ online training business through which she is also helping people master their money stuff, so they can get out and live their greatest lives with money supporting rather than enslaving them. She has been featured in The Sunday Times, The Sunday Express, Psychologies, Glamour, Cosmopolitan, Woman’s Health, The Huffington Post among others and is regularly interviewed on radio and TV around the world.   Doors to SOMBA Are Open! You know that now is the time to take your business online, but you don’t know where to start?  SOMBA is the only comprehensive 12 month program providing the support you need to build and scale your online business. You get a whole year of support and training that shows you step-by-step how to generate results in your service-based online business. Doors are open now for a limited amount of time.  Click here to learn more.    Selfmade Summit 2021 in Reykjavik, Iceland Yes, the Selfmade Summit is happening! We just had to postpone it by a year. It will take place on June 22nd to 23rd, 2021.  Join me at the premier international conference for women entrepreneurs and experience 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking to propel your business forward.  Have these amazing insights from our speakers inspired you? Get your ticket for the Selfmade Summit now and don’t miss out on hearing them speak live on stage.  Get my ticket for the Selfmade Summit 2021   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Are you on the fence about starting your online business? Even if you know you need to?    Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment.    I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you’ve already gone half the way.     My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed.    If you know that online is the way to go but you’re stuck, overthinking or are scared of taking the next step, this episode is for you.  “People don’t really take action on their own.”- Sigrun   What you will get out of this episode:  My frustration about people who don’t take action (2:40)  Only giving tiny bits of information (5:35) How I came up with a new challenge to help people get unstuck (7:13) Creating accountability and commitment (9:53) Eliminating doubts and trusting the process (13:21) Why it’s important to celebrate success (14:05) Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.  Start and Scale Your Online Business: Finding the Right Process  We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before.   Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism?    Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I’m revealing the key components of this process to you:  Tiny bits of information When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don’t necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.  Accountability I encourage my clients to fill out a form on a regular basis throughout the program. That’s how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.  Trust the process When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won’t keep up and get stuck, and eventually give up. That’s why everyday, I tell my clients to just trust the process.  Celebrate success It’s so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.     With this process, I’ve helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and got their work done.    If you want to start your online business, I encourage you to find a way to be a part of such a process. Because even though I’m very self-motivated myself, I wish I had found a process like this to guide me when I was starting out in my business.    Are you ready to start and scale your own online business? Let me know if this episode inspired you to take action. You can follow and connect with me on Facebook, Twitter, and Instagram.   NEXT NORMAL free 5-day course - it’s not too late to sign up!  This week, we kicked off the live 5-day course: How to Succeed in the Next Normal in Online Business. We already had great implementation workshops, mastermind sessions and hot seats - and of course our daily insight chats with 6-7 figure female entrepreneurs. If you haven’t joined yet, it’s not too late to join right now.    Don’t miss out on this actionable course full of inspiration, implementation and opportunities, and the chance to hear amazing women speak about what they are doing to succeed in the NEXT NORMAL - all for free!  Click here to sign up for the free 5-day course.   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

We’ve all been there: You just published your blog post or put live your latest podcast episode and sent out an email to your whole list, letting them know about the amazing content you’ve prepared. The response? Crickets.  Bobby Klinck knows that kind of deafening silence all too well. He graduated from Harvard law school, worked in prestigious law firms and for the government. He suited up, but soon realised it wasn’t for him. That’s when he decided to pivot and build up his own online business.  At first he struggled. He made the classic entrepreneurial mistake of thinking he knew exactly what his audience needed. “It was a total flop,” he remembers his first launch, for he only made one sale, and the person who bought asked for a refund the day before the end of his course.  But he didn’t give up. Bobby took the time to get to know other online entrepreneurs and understand what their fears and needs are. When the GDPR law was introduced, Amy Porterfield interviewed him on her podcast as an expert, and things started rolling.  He was giving free advice on legal issues and selling legal templates when people started asking him how he managed to get all these raving fans. At the time, Bobby had switched to only doing email launches, and had discovered something very important: People didn’t want a weekly summary of his legal content. They wanted to read his stories.  In this episode of the Sigrun Show, Bobby shares how he uses storytelling in his email marketing to connect with his audience and turn cold leads into raving fans.  Are you wondering what will make your audience read your weekly emails? If you’re frustrated  about your low opening rates, this episode is a must-listen!     “Every single week, I send my email list a story of my life.”- Bobby Klinck What you will get out of this episode:    From lawyer to online entrepreneur: Bobby’s success story (6:22)  How Bobby started doing email launches (18:04) What Bobby discovered about email that changed everything (20:22) Pictures with random women: Bobby’s strategy of storytelling (22:20) How personal Bobby gets when telling his stories (26:50) How Bobby balances business content and storytelling (32:30) What you can do if you think you’re not a good storyteller (34:30)   Want to know more about storytelling and creating epic content? Read the story behind my biggest email mistake or learn how to make your content stand out in a crowded marketplace.  How to Boost Your Email Marketing with Storytelling Don’t think you’re a good storyteller? I never thought of myself as a good copywriter. I started to write newsletters and did what I saw everybody else doing. The result? I got no responses to my emails. Even I started to think that my newsletters were boring. I decided to start telling stories instead, and that’s when everything changed.    A story doesn’t have to be grand or epic. Most stories can be something that happened to you in 15 seconds but you still learned a lesson from. It’s about the small things that happen to you throughout the day. There’s nothing like storytelling to create a connection with your audience and boost your email marketing. To help you write great stories, here are some tips:    Keep a story journal Everything that happens to you is a potential story - special and weird moments, but also when you make a mistake. Start collecting these story ideas in a journal or on a spreadsheet so you can use them for future newsletters. You don’t have to write up the whole story, just write down the topic and what the story is about so it will jog your memory. Put down some bullet points with lessons or themes you could take out of that story that are related to your business. The key here is: Share your story when you feel ready to share the lesson you’ve learned from it.  Write as if you’re talking to a friend When you’re telling stories, tell them as if you’re talking to a friend, not to an email list of people you might not know. Be yourself, authentic, real and vulnerable. However: Be sure the point of your story comes across. If it doesn’t have a clear message, it’s like telling a joke without revealing its ending. The joke won’t work.  Grab your audience’s attention immediately It’s important that you start and finish your story strong. Start with a sentence that immediately grabs the attention of your readers, and only then explain the circumstances around it. Choose an exciting subject line to make sure the people on your list want to know more. Are you inspired to start telling your stories and use them for your email marketing? Let me know if this episode was helpful to you. You can follow and connect with me on Facebook, Twitter, and Instagram.  Free 5-day Course If you’re ready to set your business up for the next normal and long term business success, this free live 5-day course is for you. Over 5 days, you’ll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more.  This is not just another of these virtual summits that are popping up like mushrooms everywhere - it’s an actionable 5-day live course full of inspiration, implementation and opportunities. If you’re ready to take bold action, join us and secure your free spot now.  Click here to sign up for the free 5-day course.   Connect with Bobby Klinck: Bobbyklinck.com Bobby’s privacy policy freebie   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As a white woman from Iceland, I will never understand what it means to be black. Living in Europe my whole life, I’ve also not been exposed to racism the same way as someone living in the United States. But I choose to speak up nonetheless.    In this episode, I want to talk about speaking up versus staying silent when it comes to black lives matter, and why this concerns you, too.    “Racism is like a virus: It can be invisible until somebody gets killed.”- Sigrun What you will get out of this episode:    What is Black Lives Matter (6:22)  My message to those who say it isn’t their problem (18:04) My message to those who don’t want to mix business with politics (20:22) My message to those who want to speak up but are scared to say the wrong thing (22:20) Black Lives Matter: Why You Should Speak Up The level of systematic racism that exists in the United States is incomprehensible. Every citizen should be able to trust the government and the police, but in the United States, black people can trust neither.  The first step to solving any problem is to acknowledge that there is one. The United States has a serious problem with racism, but other countries aren’t innocent either. The question is, do you speak up, or do you stay silent?  Yesterday I spoke to my group coaching and mastermind clients and some said they didn’t want to mix business with politics. Some said that this is not their problem, and others said that it was affecting them deeply.  To those who say that this isn’t their problem I want you to imagine that this is World War II, and you knew that Jews are being killed in Germany. You live in the US and whatever you say or won’t say wouldn’t do any harm to you. Would you speak up or would you stay silent, knowing that Jews are being killed? Listening to black people, you’re either a racist or anti-racist. Which one are you?    To those who say they don’t want to mix business and politics It helps me to think of racism in the context of sexism. I get furious when I think about the discrimination women had to endure over centuries and are still experiencing. I decided at the age of 16 to make gender equality my mission, and therefore equality is one of my company values.  Your business isn’t separate from you. Your values are your company values. When COVID-19 started, we saw some business owners step up and lead while others were quiet and pretended that it was business as usual.  Ask yourself this question: Do you respect someone who takes the lead, or someone who takes the backseat? Who are you going to buy from when all of this is over? The business owner who gave you extra resources and helped during the virus, or the entrepreneur who pretended everything is the same as before, and ignored your fears and worries?  By becoming a business owner, you’ve decided to lead, whether you like it or not. By building an online business you’ve decided to be visible. People see what you do, and what you don’t do. Saying that you do everything behind the scenes is not visible for those who need to see it. It means you’re not publicly taking a stand.  In an earlier episode, I interviewed Jenny Fanig, a coach with strong values like myself. This is her quote: As coaches, we have the responsibility to use the platforms we have been given. We have a responsibility to speak about things that are wrong with this world. If you aren’t willing to use your platform to take a stand, you don’t deserve a platform.    To those who want to speak up but are scared to say the wrong thing: You have a voice for a reason. Use it. Saying something is better than nothing. People will criticize you anyway so rather be criticized for speaking your truth. Be humble and willing to listen and learn. A simple recipe goes like this:  I hear you. I see you. I feel you. I’m with you. And I will do better.  What’s happening right now has been a wake up call for so many, including myself. I realised that I can do more, and will do more. I can speak up. I can educate myself. I can listen and learn. And I can influence change. All of us can do something and something is better than nothing. Wherever you are in the world, whatever you do, just do your part. You can be a part of the problem or the solution. It’s your choice.  I’m choosing to speak up, because silence is violence.  Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

It’s going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me.  When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea.  Seven years have passed since then, and (spoiler!) I haven’t gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach.  In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire.  With this episode, I want to inspire you to think bigger and take action. Make your dream come true.  “The beginning years are the most important ones: that’s where a business is born.”- Sigrun   What you will get out of this episode:    How I got sick in 2010 and lost my job (3:49)  My wake up call (13:37) Picking a business idea (18:16) Finding the right direction (27:17) How webinars became my thing (33:28) My money mindset issue (39:06) From my first sale to 6 figures in 12 months (41:48) Taking the next step: scaling my business (42:18) How the idea of SOMBA was born (48:32) My first live event (52:04) Big decisions: Working with a female coach and planning my own conference (55:37) Hiring my team (58:45) The next normal (1:03:37) [Recording with image]   [Link to transcript]   [Link to Apple podcast / stitcher / Google Play]   Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.   How to Build an Online Business (and Scale It the Right Way)   I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn’t want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.    At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn’t going to be sustainable. What I had to do is scale, and here is how I did it:    Creating a Group Coaching Program I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it’s not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!    Selling Multiple Group Coaching Programs I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.    Make Groups Larger I realised that I could have more than 6 people in my groups and launched a 9 month mastermind group with 10 people. But I wanted to go further. I thought about how much time I really spend per person and decided that I could launch a new group with 18 people and still offer the same value to them. These same people went on to stay with me for years.  At this point, my group programs were generating more revenue than my one on one coaching and I decided to only keep on a few selected people as my one on one clients.    Introduce Levels I started gearing up for a massive launch of my group coaching programs. My idea was to do multiple groups of 18 people on different levels, depending on where they were at in their businesses. The further along people were, the less people would be in the group so I could assure them enough time with me.   Create a Signature Program When I sold out 4 group coaching programs, I told my business coach very proudly that I just had my biggest launch ever. This is what he said to me: And you have nothing else to sell now? His words were a turning point for me, because they made me come up with the idea for SOMBA - Sigrun’s Online MBA, a new one year program where I would teach women (and a few men) everything they need to know about online business. I’ve been running SOMBA for 3 years now, increased the price from $1000 to $3000 and my launches have grown from $50k to $575k.    My coach’s comment was crucial for me. I thought I was scaling my business with group programs, but to really reach the next level, you have to have an online course or program where you can have as many people as you want in it, without having to spend extra resources. In 2017, I finally created that course which is now my signature program, and it’s a fantastic feeling.    Are you inspired to grow and scale your own online business? If my story sparked any ideas or dreams in you, I would love to hear about it. You can follow and connect with me on Facebook, Twitter, and Instagram.   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Launching is the beating heart of an online business and my absolute favourite thing. There is one person who loves launching just as much as me and has made a name for himself as a launch-expert: Ron Reich. When my friend Selena Soo connected us last year, I immediately knew that I had to bring Ron on the show to talk about our big shared passion.   Graduating from law school, Ron quickly knew that he didn’t want to be a lawyer, got involved in online marketing and launched 50 of his own products, mainly in the relationship and dog training niches. In 2015, best-selling author Ryan Levesque asked him to be his Marketing Director, and he started to manage numerous multi million dollar marketing campaigns.    Ron had arrived in his zone of genius: He became known as the behind-the-scenes launch person for Selena Soo and Denise Duffield-Thomas. Ron eventually wanted to help everybody, not only the A-players, to have great launches and has been teaching everything about launching ever since.    In this episode of the Sigrun Show, Ron shares how he became a launch specialist, the mistakes he made and learned from, and what you have to look out for when you’re launching during these challenging times.    Are you about to launch? This episode is full of valuable tips and advice on why launches fail and what you can do to really make a difference in your own launch.    “If you’re just relying on automation, you’re not going to be relevant.”- Ron Reich  What you will get out of this episode:    What brought Ron to launching (3:52)  How Ron learned by doing (6:04) Ron’s favourite launch method (11:11) What has changed with launching during these challenging times (16:36) The importance of staying relevant (00:00) The 3 main reasons why launches fail (18:41) The 2 things that really make a difference in launching (20:50) [Recording with image]   [Link to transcript]   [Link to Apple podcast / stitcher / Google Play]   Can’t get enough of launching? Learn how to launch without launching or how to keep momentum while launching.  3 Reasons Why Launches Fail (Plus 2 Tips on What Really Makes the Needle Spin)    Even though we are going through a recession, many businesses are still selling and it might even be a great opportunity for you to launch now. To prepare you for the pitfalls of launching, Ron reveals the 3 main reasons why launches fail:    People feel no desire to buy your product     This doesn’t mean that the product you’re selling is something people don’t want. It might just need to be repackaged to fit their needs better - especially in a time like now. While the market has become more price sensitive, people are still buying if the offer is a no-brainer. It’s about making an offer your audience can’t resist, even if that means that you might have to sell your offer for a lower price than you usually would. Set out for your product to be relevant and in the moment.      What you’re selling doesn’t come across as new or different     Ron has watched people launch the exact same product year after year, and seen their launches getting progressively worse. It wasn’t because there were suddenly less people in the market. “It was because they got bored. People like shiny objects, they believe that what they don’t have is better than what they do have,” Ron says. That’s why you have to focus on being different. You can sell the same product each year, but in order to increase your launches, you need to make it come across as being different from the previous version: update it, give it a new message, or change its name.      You don’t have a big enough audience to hit your revenue goals     It’s a numbers game. Ron says that converting 2-5% of your audience to buy is considered a good result for every launch. If your conversion rate is above that? Great! However, the mistake people often make is setting a goal for their launch that is too high for the number of people in their audience. They achieve a conversion rate between 2-5% but are disappointed that their launch revenue isn’t as high as they had hoped for, forgetting that if they’re aiming to have a bigger launch, their audience needs to be bigger, too.  While the launch process in its essence remains the same, Ron says that marketing has become more amplified with the crisis. “What that means for you as an entrepreneur is that your marketing just has to be that much better.”    But how?   Firstly, be willing to make sales calls. “If you’re willing to get on those calls yourself, that makes all the difference. Your conversions will go through the roof,” Ron advises.    And secondly, add any kind of personal touches that you can think of. If someone has been opening your emails or visited your sales page multiple times throughout your launch, reach out. Send a personalized video or message. This is the highest level of attention you could possibly give someone who is on the fence, and the more you do it, the more often you will convert.   Now, I would love to hear from you. Did this interview with Ron help you with your launch planning, or do you have any launch stories you would like to share? I’m curious to hear them! You can follow and connect with me on Facebook, Twitter, and Instagram.  Selfmade Fund   I’m taking this opportunity to remind you of the Selfmade Fund. We created our own fund in March to support selfmade entrepreneurs in need who can’t cover rent and food during these difficult times. We started the fund with our own $10k contribution and are adding 10% of our revenue over 90 days. So far, over $47k have been donated to the fund and we’ve paid out a total of $4915. The money has gone to help 13 women including a single mother who is giving online sewing classes to make ends meet and a physical therapist who decided to stop working to keep her clients safe from exposure. Are you an online entrepreneur in need of support, or would you like to contribute to the Selfmade Fund?    Click here to apply or contribute to the Selfmade Fund Connect with Ron Reich:   ronreich.com  Ron on Facebook Ron’s Facebook group Heroic Profits for Mission Driven Entrepreneurs   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Do you think your business has to be in English because the market in your native language is too small? Because you want your business to be international or travel and work from anywhere?    This is what Ines Festini thought when she set up her health coaching business in English instead of her native German. Over the next 5 years, she built up a successful business. But there was always a little voice in her head, doubting if this was the right path for her, and she wondered why she had never dived into the German market.    In 2019, she finally made two big changes. She shifted her business to mindset mentoring and decided to do it all in German. “It was the right move,” she says today, even though she had to step away from her initial business. “I wasn’t going to be as successful as I envisioned myself to be in this area and I wasn’t excited about it anymore. That was a sign for me that I had to change.”    In this episode of the Sigrun Show, Ines shares how she managed to change the industry her business was in as well as the language successfully, what the biggest challenges were she encountered and the compromises she had to make.    If you are struggling to decide whether to set your business up in English or your native language, this episode can give you great insight.    “Looking back, I would definitely tell myself to start in German. It’s easier to be successful in this way than trying to fish in the big sea.” - Ines Festini What you will get out of this episode:    Why and how Ines focused on building her business in English (4:11)  Two big decisions that brought Ines’ business on a new course (7:43) What Ines did with her social media accounts to make them fit her new business (10:19) The challenge of saying goodbye to her old email list (12:20) Looking back, Ines would start her business in German instead of English (13:47) From Bali to Vienna and back again (14:19) Should you start your business in two languages? Ines advises against it (16:45) Are you unsure which language you want your business to be in or is your business already in two languages? Tell me about your challenges and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.  YouTube Channel   Have you subscribed to my YouTube channel yet? I have started a new LIVE show every Wednesday at 6pm CET, Sigrun Show LIVE, where I interview 6-7 figure female entrepreneurs on how they are navigating the current climate and thriving in a global recession with their online businesses.   Click here to go to my YouTube Channel.  Connect with Ines Festini:   inesfestini.com  Ines on Instagram Ines on Facebook   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Does trading in the stock market sound scary to you?     In difficult times diversifying your income can be very useful, and trading is the option Teri chose nine years ago.    She had been working in the education industry for 10 years, helping to train teachers, working behind the scenes and hiring people who would become trainers themselves, until she ended up being the assistant principal of an elementary school.    Because she was never satisfied with the low salary she received, she would always have side hustles doing things she enjoyed. That’s when she decided to start investing in the stock market.    At first, Teri saw it as a way to supplement her income. But then, she realized that working as an assistant principal wasn’t for her. She looked around for an exit strategy and decided to start trading full time.    “When you’re starting to trade, it takes you 8 weeks to learn. But it takes a year to get consistent,” Teri says, and that is exactly what she did. She became so successful that she could travel to wherever she wanted. Today, she teaches her investment strategies to people around the globe  through online classes, while continuing to trade herself.    In this episode of the Sigrun Show, Teri shares her story and explains how she transformed her side hustle into her main source of income. She talks about the strategies she uses when choosing which companies to invest in, why now is the right time to start out and why women are more reluctant to go into trading.    If you are looking to diversify your income or were always curious about making money with the stock market yourself, this episode is a must.    “I started investing in the stock market to supplement my income. Then it became a bigger job with a bigger income, and I made it my full-time thing.” - Teri Ijeoma What you will get out of this episode:    How Teri started to have more than one source of income  How Teri created extra income from commissions  What Teri did to get started and invest in the stock market How long it took Teri to get a consistent income through trading  The strategy Teri uses when she invests  What Teri does to diversify her income  How Teri started travelling and do online trading classes  Why now is the right time to invest  Teri’s advice on how to choose what companies to invest in  How Teri had her first six figure day  When Teri decides to take out money vs investing money  The difference between women and men when they invest The reason why women are reluctant to start investing   Did this interview inspire you to invest in the stock market yourself, or are you diversifying your income in a different way? I would love for you to share your story. You can follow and connect with me on Facebook, Twitter, and Instagram.  Turnaround Resources My team and I are here to help during these challenging times and have put together a number of free resources to support you and your business.  Click here to view all the resources.   Connect with Teri Ijeoma:   Investwithteri.com Teri’s free webinar on How to Make $1000 in a Day with the Stock Market Teri on Instagram Teri  on LinkedIn   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Do you see yourself as a leader?   We have definitely seen leaders emerge lately. Some heads of state are handling this crisis in a remarkable way, showing their human side. Others run around like headless chickens. What can you do as an entrepreneur to step up as a leader?   Kirsten Stendevad will tell you. I met her shortly before one of my SOMBA launches when one of my team members introduced us, and true to my nature of creating projects fast and messy, she became one of my affiliates just days before the launch.    Kirsten has spent half her life outside her native Denmark, reporting to Scandinavian media how to create businesses and lives that don’t require the hard price a lot of people are paying. When she came back to Denmark, she started writing books and looked for role models for feminine power.    She was at the height of her career and about to launch her feminine leadership training internationally when she was hit by a tragedy.    She discovered that her six year old son had a tumor. The cancer turned out to be highly aggressive and not curable, and she lost her son.    Kirsten didn’t give up because she wanted her other children to believe that there are happy endings. She decided to go up instead of down and looking back, says: “I had to continue - I’m an entrepreneur.” She published her book “The Future is Feminine”, which will come out in English in January 2021, and started specializing in 21st century leadership.    Today, Kirsten is a popular speaker and has published seven books. In this episode of the Sigrun Show, she shares what true leadership means and how going through a personal crisis has helped her prepare for the challenges that lie ahead.    If you want to know what you can do to align your business with your purpose and become a true leader, this episode is for you.    “We live in a transparent world. If you don’t do what you say it will be very obvious. Eat your own medicine. That’s how you become a lighthouse.” - Kirsten Stendevad What you will get out of this episode:    Why Kirsten decided to focus on feminine leadership  Kirsten’s tragic experience losing a child  How Kirsten decided to go up instead of down  How Kirsten’s book gave her a rope to hold on to  What leadership means to Kirsten  How going through a personal crisis has helped Kirsten to prepare for what is going on now What entrepreneurs can do to align their business with their purpose and be leaders  Why leadership means being proactive and take responsibility  Kirsten’s mantras for leadership What Kirsten hopes people will learn from this crisis  Why the future is becoming more feminine  How are you being a leader during these challenging times? I would love for you to share your story. You can follow and connect with me on Facebook, Twitter, and Instagram.  Live Bootcamp During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.    Sign up at sigrun.com/bootcamp Connect with Kisten Stendevad: thecrisiswindow.com Kirsten on Facebook Kirsten on Instagram Kirsten on LinkedIn   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I’ve watched disaster movies, read about the Spanish flu and the Black Death, but never in a million years did I expect to experience a pandemic myself. Do you feel the same way?    It hit me on February 27th when I arrived in the US. I read about the first confirmed death in the United States and the first confirmed case in Iceland. It became clear to me: We are having a worldwide pandemic and everyone is going to be affected in one way or another.    My first reaction was to go to CVS and buy a small hand sanitizer bottle. Two days later I wanted to buy more bottles but hand sanitizer was sold out all over the United States. That’s how fast the world changed - in just 2 days.   In this episode of the Sigrun Show, I share how I’m adjusting to the new normal, what decisions I took for my business in the last 7 weeks and how challenging times like these always bring new opportunities with them.     I also talk about how Iceland became the best case study for how to respond to a pandemic and how service-based online business is booming right now. Are you wondering what opportunities are out there for you during this crisis?  Then this episode is for you.    “Sometimes not having a choice is the best choice.” - Sigrun What you will get out of this episode:    When it hit me that we are having a worldwide pandemic (2:36)  Why I started to feel uneasy about attending events (3:22) How my business and private plans changed overnight (7:05) Iceland’s response to the Corona crisis (7:40) Why there was no need for a full shut down in Iceland (8:42) Why conspiracy theories can cause harm (9:54) Why we have to get used to a new normal (11:11) The global home office experiment (13:52) How industries are forced to digitalise (14:47) How service-based online businesses are booming right now (17:07) My brand new program (18:19) The decisions I have taken in my business in the last 7 weeks (23:18) What are you doing with your business during these challenging times? I would love to hear about your struggles, your ideas and your motivation during the Corona crisis. You can follow and connect with me on Facebook, Twitter, and Instagram.  Live Bootcamp   During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.    Sign up at sigrun.com/bootcamp   Turnaround Resources My team and I have put together resources to support you during these challenging times. This page will continuously be updated with new resources.  You can find all the resources here: sigrun.com/resources   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

When Amanda Tress created her virtual online bootcamp, she was one of the few people who went online without having had an offline fitness business first. Today, she teaches thousands of clients how to burn fat and live a healthier lifestyle online.    I met Amanda in Ali Brown’s premier group and invited her as my guest this week because I was always inspired by her energy, her confidence and the way she was growing her business.    Even though she was working in digital marketing, Amanda says she always had a passion for fitness and nutrition and was working at the gym during her lunch breaks, on evenings and weekends when she wasn’t in the office. When her oldest child was two years old, she was working 80 hours a week and started to feel guilty.    Amanda decided that she wanted to spend more time with her family and quit her marketing job. She also wanted to focus on her passion and realized that she could use her career expertise to create an online course combining nutrition and workouts. She convinced 11 clients to sign up and by the end of the program, they all thrived. “We were on to something and we needed to get the word out there,” Amanda remembers. She turned her 11 clients into her affiliates and that’s where her success began.    Today, Amanda is known for her program FASTer Way to Fat Loss. In the past 24 months, she went from making $1 million to $50 million in revenue.    In this episode of the Sigrun Show, she speaks about her mission to help women in the wellness business scale their businesses and explains her business model. If you ever wondered how you can set up a membership for your own business, this interview with Amanda is for you.    We discuss how Amanda cracked the code to be successful in the online world and looking back, what she would do differently today.    Whether you want to understand how you can grow your business through an affiliate network or simply need a good portion of confidence, this episode will help you. “I’m going to eradicate poverty for women in wellness. I can’t just sit around and watch colleagues scrape by.” - Amanda Tress What you will get out of this episode:    Amanda’s first job in digital marketing and why she quit (3:10)  How she shifted towards her dream business and created her mission (4:34) Amanda’s affiliate network and how it allows her to grow (8:36) How Amanda’s membership works (10:08) What Amanda charges for her program and why she hasn’t increased her price (12:42) How Amanda’s book explains the why behind what she does (13:24) Amanda’s eating schedule and why everyone should implement it (16:00) What Amanda would do differently in regards to building her team (18:44) How Amanda shifted her mindset by looking at data and setting goals (20:31) Why Amanda has notoriously high expectations (23:14) Amanda’s goals and how she got her confidence (24:43) Are you inspired by Amanda’s confidence? I would love to hear what your biggest takeaway from this episode was. You can follow and connect with me on Facebook, Twitter, and Instagram.  Live Bootcamp   During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.    Sign up at sigrun.com/bootcamp Connect with Amanda Tress:   fasterwaytofatloss.com Amanda on Facebook Amanda on LinkedIn Amanda on Instagram   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

We are all either locked-up in our homes, need to pivot in order to keep our businesses going or cannot see our families and loved ones due to the Coronavirus. What was unthinkable only a month ago has become reality.    I invited Susie Moore as my guest on this week’s episode because by overcoming obstacles when she was growing up, she now looks at that time as a gift and a training for resilience and being able to handle whatever comes up next - even a crisis like the one we are dealing with now.    Susie grew up surrounded by a dysfunctional family, her father suffered from an addiction and they lived off welfare. She left the UK and moved to New York where she started a career in advertising. But by the time she was 30, she felt this wasn’t her life’s work.    Susie says that the most important thing you can give to a reader or a viewer is your value and your message. Following her own advice, she started working in media without having any qualifications and ended up contributing to publications like Marie Claire and eventually Oprah magazine. Today, she works as a life coach and advice columnist.    On this episode of the Sigrun Show, she shares tips and methods that got her through difficult times and gave her confidence and a sense of steadiness. She talks about the current situation, how it affects people differently and what they can do, plus shares her personal story of how she made it in the media world.    If you want some great advice on what you can do to be productive or how you can contribute during this crisis, this interview with Susie is for you.    We also discuss her recently released book “Stop Checking Your Likes” in which she tells personal stories intended to give confidence to people with similar experiences, and writes about how the most powerful thing we have control of is having a self-directed mind.     Whether you want to learn what you can do to not just let this time pass by, or always wanted to stop worrying about what other people might think of you, this episode will help you. “There will always be pain and effort, but if you can create a self-insured place within you that isn’t shakeable, where you find your steadiness, you’re going to be better prepared.” - Susie Moore What you will get out of this episode:    Susie’s video about productivity (3:12)  The challenges Susie faced when she was growing up (4:20) How Susie found her career path without having a qualification (6:21)  The idea behind Susie’s book (8:35) The importance of Likes in our society (10:44) Why Susie is so confident (11:08) How the current situation affects people differently (14:22) What you can do to be productive during this time (15:29) Susie’s advice on writing down your tasks (22:07) How to avoid having too high expectations (25:18) The deeper purpose behind writing a book (26:39) How are you handling staying at home? I would love to hear what you are doing to keep productive during this time. You can follow and connect with me on Facebook, Twitter, and Instagram.  Live Bootcamp   During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.    Sign up at sigrun.com/bootcamp Connect with Susie Moore:   susie-moore.com Susie’s new book Stop Checking Your Likes Susie on LinkedIn Susie on Instagram Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever received one of those connection requests on LinkedIn from a person who obviously has no idea what your business is about?   I have, many times.    Growing your connections on LinkedIn can really pay off, but your success lies in how you go about doing it. And Natalia Wiechowski, LinkedIn strategist, knows exactly how to avoid making mistakes.     I came across Natalia when I was scrolling through the podcast charts looking for an interesting guest, and her name popped up. I immediately knew she has valuable information to share with you.    Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing. By the time she was 29, she realized that she was living an illusion. “I always thought I’ll be happy in my next job, without understanding what happiness really means to me.” She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career.    When Natalia was looking for a professional platform through which she could bring traffic to her blog, she discovered LinkedIn. Today, she is known as the LinkedIn marketing unicorn, was invited by Forbes to join their coaches council and has become a LinkedIn learning author, creating online courses for LinkedIn.    So if you want to grow your audience on LinkedIn but don’t know how, this interview with Natalia is for you.    On this episode of the Sigrun Show, she reveals the strategy behind growing your connections and the 5 steps to increase your following on LinkedIn, plus she talks about how she manages to run her business in two languages.    If you want to learn how to approach a person you want to connect with on LinkedIn using the right message, this episode will help you.   “I needed a platform where people have a brain, where they want to learn and listen to me, not only look at pictures. LinkedIn was it.” - Natalia Wiechowski What you will get out of this episode:    Natalia’s journey before she became a LinkedIn strategist and personal branding coach (6:14)  What attracts Natalia about the United Arab Emirates (7:58) How Natalia discovered LinkedIn for herself (10:32)  Why Natalia started focusing on personal branding (12:13) The 5 steps to grow your LinkedIn following (15:31) The difference between having a personal page and a company page on LinkedIn (19:40) How posting content consistently is key on LinkedIn (21:25) The strategy behind growing your connections (23:28) How to send out the right message when reaching out (26:08) How Natalia makes her business work in two languages (28:25) Are you inspired to grow your following on LinkedIn? Let me know what strategy you are using and if Natalia’s advice was helpful for you. You can follow and connect with me on Facebook, Twitter, and Instagram.  Connect with Natalia Wiechowski:   thinknatalia.com Think Natalia Podcast Natalia’s new book Personal Branding mit LinkedIn Natalia on Linkedin Natalia on Instagram Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Be honest. Doesn’t adding an extra revenue stream to your business sound nice, especially in times like these?     Jessica Lorimer can help with that.    She had a successful corporate career, being one of the industry’s highest performing sales people, until she was diagnosed with a chronic illness. Her doctor told her she either had to dial back on her working hours or be in a wheelchair by the time she turned 35.    Jessica took this as an opportunity to create her own business, and today is responsible for the huge success of entrepreneurs selling their services to corporate organisations across the globe, adding corporate revenue to their businesses. As Jessica says, “If you want to generate the cash flow to help your online business take off, get a corporate revenue stream. The average UK corporate sale is worth £10K, the average B2C sale is worth £1’500. You can work less hard to generate 5 times the amount.”     If you feel more than ever that your business could use an extra revenue stream, then this episode with Jessica is a must-listen.    But adding a corporate revenue stream to your business isn’t only about making extra money - it also increases your credibility. Jessica says that even though books have become a huge credibility factor, nowadays everyone can write them. It’s different having a corporate revenue stream: “Only qualified people can add a corporate revenue stream because corporations are not going to buy from anybody they don’t believe in.”   On this episode of the Sigrun Show, you will hear all about how to create your own corporate revenue stream, plus an incredible story about one of Jessica’s clients who used to sell one-to-one services to women going through menopause and ended up selling to corporate clients instead.    I hugely resonate with Jessica’s mission to make female business owners generate big impact and income, and appreciate her straightforwardness.    So whether you want to generate more revenue, gain credibility or try out something that might be outside your comfort zone, this episode will help you.   “If you want to generate the cash flow to help your online business take off, get a corporate revenue stream.” What you will get out of this episode:    Why Jessica had to leave her corporate career and created her own business (4:42)  How she pivoted her business and finally found her calling (6:50) Why online businesses should sell to corporate organisations at an early stage (9:59)  What having a corporate revenue stream can do for you (10:40) What you can sell to corporates (12:19) The three steps to create your own corporate revenue stream (13:34) How one of Jessica’s clients wasn’t happy with doing B2C, pivoted and had her first corporate client within six weeks and is now fully booked (21:15) Why corporates don’t care about your social media presence, and what they really care about (27:05) How corporates use LinkedIn as a professional networking platform, and you can, too (31:47) Ready to create your own corporate revenue stream? I would love to hear how you plan to implement Jessica’s advice in your own business. You can follow and connect with me on Facebook, Twitter, and Instagram.    Connect with Jessica Lorimer:   Selling to Corporates Podcast SmartLeadersSell.com Jessica Lorimer on Facebook Jessica Lorimer on Linkedin Jessica Lorimer on Twitter Online Turnaround Program   The Online Turnaround Program is an intensive group coaching program where you will get the guidance and exact strategies you need to have a thriving online business - in just 10 weeks. When you join, you get the in-depth support you need to market and sell your new recession proof offer and set your business up for long-term success. If you want to start making sales and create cash flow fast, no matter if you need to take your offline business online or you want to grow and secure your existing online business, this program is for you.    Click here to learn more   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Elaine Pofeldt is an independent journalist, online editorial consultant, and speaker specializing in topics related to small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a book that takes a deep dive into how entrepreneurs are achieving seven-figures in revenue without hiring employees. She is also a ghostwriter and senior editor at FORTUNE Small Business. Her work has been featured in multiple media publications, including Fortune Magazine and Forbes. Elaine has also appeared as an expert guest on several leading podcasts and talk radio stations, including the Bob Schmidt Show, Entrepreneur Network Podcast, and MoneyForLunch.    Elaine joins me today to discuss why your business plan is critical for achieving your financial goals and the lessons we can learn from million-dollar entrepreneurs to continue to grow our businesses through an economic crisis. We discuss how many million-dollar business owners are pivoting their business models and doubling down on their marketing, despite the coronavirus pandemic and current economy and why it’s critical to double down and continue your networking and marketing efforts. We also discuss the importance of your mindset during times of uncertainty, documenting your processes to increase efficiency, and why it’s crucial to keep your customers’ needs at the forefront of your marketing efforts. “There’s something all of us can do in these situations if we think creatively and keep panic at bay.” - Elaine Pofeldt In This Episode of The Sigrun Show:   The importance of creating a solid business plan and how it impacts your success The value of integrating automation and hiring contractors The common mindset among many seven-figure entrepreneurs Why many seven-figure entrepreneurs practice meditation and focus on improving their mindset How many million-dollar entrepreneurs are shifting their business models due to the COVID-19 pandemic and global economic crisis The importance of doubling down on your marketing efforts, despite the novel coronavirus pandemic Developing a payment plan with the companies and contractors you work with The importance of keeping your customer’s needs in mind when selling and marketing your services The importance of documenting your processes and creating Standard Operating Procedures to increase efficiency Why it’s crucial to take time to reflect and focus on what’s important to you Resources Mentioned:   Bench Connect with Elaine Pofeldt:   Elaine Pofeldt website   The Million-Dollar, One-Person Business book Tiny Business, Big Money book - coming soon!   Elaine Pofeldt on LinkedIn Elaine Pofeldt on Twitter Elaine Pofeldt on Facebook Turnaround resources  Here’s the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years. It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted. But the impact will be smaller the more you prepare and do now. That’s why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

The Coronavirus has taken the world by storm, affecting millions of families and businesses. In these shaky economic times, many business owners have fears and uncertainty about what the future holds for their business, and are faced with making difficult decisions. How can we, as business owners, continue to thrive in an economic recession? What changes can we make to ensure our success and future-proof our business?   In today’s episode, I share the steps I’m taking to pivot my business and the lessons you can learn from my experience with turnarounds. I share how I prepared my team for the changes I plan to make in my business and the steps we took to give my clients, community, and our team the confidence that we are here for them. I also discuss how to identify where you can save money and cut costs and the importance of evaluating your financial goals. I also share how pivoting your message or offerings can help you recession-proof your business. “You have to be willing to make decisions without having all the information, because if you make the decision too late - you have lost too much.” In This Episode of The Sigrun Show:   The similarities between a recession and a company turnaround Why I made the bold decision to cancel the Self-Made Summit The importance of being decisive - even when you don’t have all the information Preparing your team for company changes during a recession Determining where to save money and cut costs to weather a recession Evaluating and setting realistic financial goals through a recession How to determine where you need to scale back Overcoming your fears of firing people within your team What it means to ‘cut so deep that it bleeds’ and why it’s critical for entrepreneurs to follow this mantra during an economic crisis The importance of asking for a loan or overdraft - before you need it Pivoting your offers  and reframing your message to ensure they are the perfect fit for your ideal client Overcoming your fear of selling your services during a recession Turnaround resources  Here’s the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years. It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted. But the impact will be smaller the more you prepare and do now. That’s why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Gisli Olafsson is a disaster expert, speaker, and advisor on innovation and digital transformation in the social good sector. He is the Chief Technology Officer of One Acre Fund, an African based NGO that is helping small-holder farmers out of extreme poverty. Over the last 25 years, Gisli has responded to disasters across the world, from the earthquake that hit Haiti to the Ebola virus that spread in West Africa, and has worked with organisations like the UN and the World Health Organisation.  Gisli and I talk about the spread of the Coronavirus and leadership in times of crisis. He shares his experiences as a disaster expert and explains how we can use what we learned from the Ebola epidemic to help us get through the COVID-19 pandemic. Gisli says that many countries weren’t prepared well enough for the Coronavirus outbreak and explains how we can respond to the situation and be leaders in this time of crisis. “You can always be a leader. It’s about asking how you can help people in need.” - Gisli Olafsson In This Episode of The Sigrun Show: Gisli’s background and experience in handling disasters and crises How behavior change helped to stop the Ebola outbreak in West Africa and how it can also help stop the COVID-19 outbreak Why countries didn’t prepare better for the Coronavirus Why the Coronavirus spread so quickly How leaders should respond to this situation and what makes a good leader in times of crisis Why we shouldn’t give up and look at opportunities Gisli’s book on crisis leadership and response Connect with Gisli Olafsson: GisliO.com Gisli Olafsson on Twitter Gisli Olafsson on Linkedin The Crisis Leader on Facebook The Crisis Leader: The Art of Leadership in Times of Crisis Turnaround resources  Here’s the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years. It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted. But the impact will be smaller the more you prepare and do now. That’s why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources. PR Challenge with Selena Soo With everything that is going on you may think that PR is not important right now. But it is actually one of the best things you can work on right now. I am reviewing my PR strategy right now and doubling down on everything in terms of PR. Knowing how to use free PR in a crisis is actually your best bet of becoming known and winning the war for attention. At the end of the day you’ll want to become the go-to-expert that everyone remembers. And that’s what you can learn in the PR Challenge. Join the Free PR Challenge Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

For the past 23 years, Anne Arvizu has been an expert in the pharmaceutical industry. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry. Anne calls herself “part of the police force” of the pharmaceutical industry, gathering, reporting and researching data to train doctors and health care professionals.  In this episode, Anne explains what the Coronavirus is and highlights the top 2 symptoms you need to look out for. She talks about the impact the Coronavirus has on a global level and how it differs from the regular flu, answering questions like why masks don’t fully protect you and why the spread of the virus is so different from country to country. Anne says that contrary to what many believe, the virus does affect younger people too, but that now is no time for fear - fear actually makes you more vulnerable. We discuss why as entrepreneurs, we have to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business.  “We are in a state of chaos, but we need to choose to be in a place of power and make a new normal, especially as entrepreneurs.” - Anne Arvizu   In This Episode of The Sigrun Show:  The Coronavirus explained and the symptoms you need to look out for The difference between social distancing and self-isolation The impact the Coronavirus has on a global level The difference between the regular flu and COVID-19 The controversy around wearing masks How the spread of the virus depends on the action different governments take How the virus doesn’t only affect the elderly Why fear makes us more vulnerable Why it’s the perfect time to be an entrepreneur How Anne pivoted her coaching program  How entrepreneurs can take care of themselves in such times Resources Mentioned: Our World in Data World Health Organization Centers for Disease Control and Prevention Florida Health Iceland: covid.is/tolulegar-upplysingar who.int/countries/isl/en/ Switzerland: who.int/countries/che/en/ who.int/emergencies/diseases/novel-coronavirus-2019 Connect with Anne Arvizu RxER Communications Anne Arvizu website - While you’re there… grab your free download -  “The 10 Step Corporate to Freedom Checklist: How to Transition to an Entrepreneurial Mindset” plus free upcoming live streams and podcasts on staying centered, open, resilient and energized during times of crisis Anne Arvizu on Twitter Anne Arvizu on Instagram Anne Arvizu on LinkedIn Join us for the Turnaround Summit  I’m running a free virtual summit this Friday, March 20th, on how to deal with the Coronavirus and the recession in your life and business, drawing on my experience as a turnaround CEO and speaking to expert guests who are world leaders in crisis management. Walk away from this event feeling hopeful, energised, and ready to take action.This is a free no-pitch event open to everybody. Sign up at sigrun.com/turnaround Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

The coronavirus outbreak, the falling stock market, and the looming recession - all these events are filling the news recently. You might be worried about how they can impact you and your online business. The viral outbreak can indeed have economic consequences, but as a business turnaround expert and eternal optimist, I think this downturn opens up a lot of doors for entrepreneurs. As a business owner, how should you handle a downturn? What business opportunities can we expect during this time? In this episode, I share details about the coronavirus’ spread in Iceland. I explain how the outbreak can impact the economy and industries, particularly, airline, hotel, restaurant, and event companies. I describe how everyone can help slow down the spread of the virus, and illustrate how COVID-19 can affect supply chains and consumer electronics. I also highlight how the looming recession and the viral outbreak can open up opportunities for entrepreneurs, especially for business consultants. “A recession is a time of opportunity if you choose to see it that way. It gives you a chance to be proactive; the key is to make a decision before it’s too late.” - Sigrun In This Episode of The Sigrun Show: Why I believe recessions can create opportunities for entrepreneurship The number of coronavirus cases in Iceland and how the virus entered the country What we know about the coronavirus spread in Iceland Why slowing down the virus is paramount and how to help prevent the spread of the coronavirus The impact of the coronavirus outbreak on the economy How CEOs and business owners should handle an economic crisis The coronavirus’ effect on recession and supply chain Entrepreneurial opportunities during a downturn Why the coronavirus spread may be a good opportunity for business consultants Grab your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More. Download it now! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Selena Soo is a marketing strategist, publicity coach, and CEO & Founder of Impacting Millions. While going through a challenging time in her life, Selena discovered her gift of seeing the potential relationships between people and making connections happen. Over the last few years, Selena has translated this gift into a 7-figure business that helps visionaries, experts, and authors connect with millions of people. Selena has worked with over 2,000 students and clients, helping entrepreneurs cultivate relationships with influencers, thought leaders, and their audiences. Selena explains how to establish yourself as an expert through publicity and marketing. She defines what publicity is and how it’s different from advertising.  We talk about how she became passionate about publicity and helping people share their work and the different steps and approaches to publicity. Selena also shares what the right kind of publicity is for entrepreneurs selling online courses. “Every entrepreneur can get publicity. If you have an important message or an idea, you want to reach people.” - Selena Soo In This Episode of The Sigrun Show: What ignited Selena’s passion for publicity and how she started her marketing business The importance of a multi-pronged approach to publicity How Facebook ads are different from publicity The difference between a mass approach vs a niche approach to publicity The right kind of publicity for online courses and businesses Why you need to get clear on what your expert topics are How to overcome the fear of grabbing business opportunities How to do a pitch and get on a podcast as an expert guest Resources mentioned: Get your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More.Download it now!  Connect with Selena Soo: Impacting Millions Selena Soo Selena Soo on Twitter Selena Soo on Instagram Selena Soo on Facebook Selena Soo on YouTube Selena Soo on LinkedIn Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Kelly Roach is a motivational speaker, former NFL cheerleader, and Unstoppable Entrepreneur. Through training, coaching, and consulting, Kelly helps online entrepreneurs elevate and scale their businesses. She shares her wisdom on business strategy through the podcast, Unstoppable Success Radio, and the book, Unstoppable: 9 Principles for Unlimited Success in Business and Life. Having experienced financial challenges in her childhood, Kelly vowed to make a difference in the world and started the Human Family Foundation to raise funds and help crises around the world.   Kelly joins me today to share her ideas on live launching a program. She defines what the live launch method is and illustrates how it can benefit an online entrepreneur. She explains how to live launch on Facebook and describes how to ensure a sale after launching. She highlights how a live launch can build a community and relationships around a brand and the different launch models an entrepreneur can use. She also explains why business owners need to do a live launch several times in a row and how long it takes to finally master the live launch method. “The live launch model allows entrepreneurs to use their intuition to create rapport, relationships, and community.” - Kelly Roach  In This Episode of The Sigrun Show: How Kelly fell in love with business strategy and pivoted to running her own business The reason Kelly changed her business model to use the live launch method How to use Facebook groups to launch a program and why Kelly recommends live launching with no less than 300 people Why many entrepreneurs aren’t successful with their live launch attempts The different launching models and the four pillars that you need to teach How a live launch can turn audiences into brand ambassadors for your business The benefits of live launching a program How to sell a course or program after a live launch How long it takes to master the live launch method Why Kelly recommends doing a live launch eight times in a row Connect with Kelly Roach: Kelly Roach Coaching Unstoppable Success Radio with Kelly Roach Tribe of Unstoppables on Facebook Kelly Roach on Instagram Kelly Roach on Twitter Kelly Roach on LinkedIn Come to Iceland in 2020 for the Selfmade Summit 2020   Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.    Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!   Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Denise Duffield-Thomas is an author, entrepreneur, and the Money Mindset Mentor for the new wave of female online entrepreneurs. Denise is passionate about changing the world by creating safe spaces for women where they can overcome their money fears and blocks. Her books, Chillpreneur, Lucky Bitch, and Get Rich, Lucky Bitch, reflect this mission to empower women and help them create wealth. Denise’s Money Bootcamp course and community has helped over 6,000 students discover and claim their abundance. Denise and I talk about how avoiding shiny object syndrome to focus on one thing can help you grow your business and how your first “practice businesses” can be a tool to develop your skills as an entrepreneur. She shares her beginnings as an entrepreneur and how she wasn’t good at following through on her business ideas. She describes how her business model has changed over the years and how she simplifies her business to avoid stress and burnout. She also highlights the importance of knowing your personality and how it can help you with running your business. “Be very decisive about your decisions - and unapologetic about it.” - Denise Duffield-Thomas   In This Episode of The Sigrun Show: How “practice businesses” can help develop your skills as an entrepreneur How Denise became a business coach and found her niche as a money mindset coach How to grow your business without taking out credit cards or business loans What motivates Denise to do business Changes in Denise’s business model over the years and how she reduces business stress and burnout Why you need to know your personality when running a business How being decisive has helped Denise grow her business Avoiding business boredom in your business Why Denise does evergreen and launch-based products Denise’s thoughts on podcasting for business Connect with Denise Duffield-Thomas: LuckyBitch.com DeniseDT.com Denise Duffield-Thomas on Twitter Denise Duffield-Thomas on Instagram Denise Duffield-Thomas on Facebook Denise Duffield-Thomas on YouTube Denise Duffield-Thomas on Link In Profile Denise Duffield-Thomas on LinkedIn Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Born and raised in Bulgaria, Katya Varbanova went to the UK to study law, but after learning how little lawyers make and how much they worked, Katya decided to pivot into retail banking. She became fascinated with Periscope and went live on the social media platform to share her life as a banker. Three weeks later, her followers went from zero to 1,300. Today, as the founder and CEO of 20K Nation—an exclusive community of entrepreneurs and creators—Katya helps her clients become influencers by growing their social media following through viral content. In this episode, Katya reveals the secrets of going viral on social media. She explains how she was able to grow her followers quickly when she started using Periscope. We talk about the power of collaborating with other content creators and Katya explains how she struggled with impostor syndrome. She also shares tips and advice on how to grow a following on Instagram and Facebook and highlights the importance of creating an “interest-based” account instead of a personal brand. “To go viral you have to think beyond your ideal customer.” - Katya Varbanova   In This Episode of The Sigrun Show: How Katya catapulted from working in Retail Banking to going viral on Periscope The secret to going viral on social media The power of collaboration between content creators Why she decided to monetize her Periscope group The lazy entrepreneur mindset Why she recommends that new content creators focus on social media platforms How to grow your Instagram followers using an interest-based account The reason followers share social media content Why she doesn’t put a lot of effort in creating TikTok videos Connect with Katya Varbanova: 20kNation.com LiveStreamIncome.com The Untold Confessions of Network Marketing Gurupreneurs Viral Content Templates Bundle Katya Varbanova on Instagram Katya Varbanova on Facebook Katya Varbanova on Twitter Katya Varbanova on YouTube Katya Varbanova on Pinterest Katya Varbanova on LinkedIn Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Elena Herdieckerhoff is an award-winning serial entrepreneur and acclaimed Consciousness Coach. She began her life in entrepreneurship with a career coaching business. Later, after selling a skincare company she founded, Elena found her calling as a business mentor for entrepreneurs with the HSP—or highly sensitive person—personality trait. Her TEDx Talk, ‘The Gentle Power of Highly Sensitive People,’ has garnered over 2 million views on YouTube and inspired Elena to establish Red Dot Stage, a TEDx Speaker Coaching services for entrepreneurs and thought leaders. Elena joins me to discuss running and shifting your business direction through “love-consciousness”. We talk about her experience with starting her first company and how she transitioned into selling skincare products. She also reveals how love-consciousness impacts our society and underscores how self-love can impact our business and clientele. In this episode, Elena shared about an upcoming webinar where you can learn how to use love consciousness to build a better business that is more in alignment with you. This is a brand new training that Elena hasn’t shared anywhere else before so don’t miss this chance to join her live and learn how you can use love consciousness in life and business. Sign up for the free webinar: Align Your Business With Love “If you filter business through the lens of love, you are on your way to shifting things.” - Elena Herdieckerhoff In This Episode of The Sigrun Show: How Elena left her career as a ‘headhunter’ in HR to start a coaching business The difference between running a service-based and product-based business Why she decided to sell her skincare company How her TEDx Talk, ‘The Gentle Power of Highly Sensitive People’ pivoted her career to a new direction Why some people use being a Highly Sensitive Person as an excuse How Elena used simple methods to market her new business The definition of love-consciousness and how it impacts society How self-love affects the way we run our businesses and the clients we attract How to market using love-consciousness and intuition Connect with Elena Herdieckerhoff: Align Your Business With Love - Free Webinar Red Dot Stage  Elena Herdieckerhoff Elena Herdieckerhoff on Twitter Elena Herdieckerhoff on Facebook Elena Herdieckerhoff on Instagram Elena Herdieckerhoff on LinkedIn Resources Mentioned: The Gentle Power of Highly Sensitive People How to Get 1 Million Views on Your TEDx Talk Align Your Business With Love Webinar Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As an entrepreneur, attending conferences is a great way to expand your network and learn new skills. In fact, they can literally change your life and business. When I started my business, the first conference I attended was Denise Duffield-Thomas’ Money Bootcamp. This event completely transformed my life and business as well as my mindset and perspective around money. Since then, I have attended dozens of conferences, seminars, and workshops around the world and I highly encourage you to attend multiple events each year to expand your network and invest in yourself and your skills. Today, I explain the benefits of attending conferences and events and how attending multiple events each year has impacted my business. I explain how attending live events and conferences can help you gain inspiration and motivation to start your next big project. I also share 17 of the best business conferences for female entrepreneurs that are taking place around the world this year, including my inaugural Self-Made Summit as well as the SIGRUN LIVE event. “When you see a conference that speaks to you, then make it a priority to go there.” - Sigrun In This Episode of The Sigrun Show: The benefits of attending conferences, workshops, and seminars How Nathalie Lussier’s Off the Charts conference inspired me to start hosting live events for my business Why you should consider attending the Social Media Marketing World conference this year How the Alt Summit helps influencers and female entrepreneurs start and grow their communities How Andrew’s & Pete’s conference, Atomicon can help you improve your content creation and content marketing strategy How attending the Unfair Advantage conference can help you get clear on your message and learn more about PR and media What you can expect when attending the Selfmade Summit What you will learn from attending Podcast Movement in August What to expect from the inaugural Impacting Millions Live event My experiences with attending the Nordic Business Forum conference Who should attend the next SIGRUN LIVE event and how to claim your tickets Why you should consider attending Amy Porterfield’s Entrepreneur Experience conference and what you can expect to learn Why I highly recommend new entrepreneurs to attend the YouPreneur Summit by Chris Ducker Resources Mentioned: Social Media Marketing World 2020 - March 1-3, 2020 Alt Summit - March 1-6, 2020 Traffic & Conversions Summit - March 31 - April 2, 2020 Atomicon - April 20, 2020 196 - How to Make Your Content Stand Out in a Crowded Marketplace with Andrew & Pete Unfair Advantage Live - May 12-14, 2020 Selfmade Summit - June 18-19, 2020 (Inaugural year!) World Domination Summit 2020 - June 23-29, 2020 (Final year!) Podcast Movement - August 5-8, 2020 Archangel Summit 2020 - September 19, 2020 Impacting Millions Live Event 2020 with Selena Soo - September 18-20, 2020 (Inaugural year!) Nordic Business Forum - September 23-24, 2020 SIGRUN LIVE - October 8-10, 2020 (Exclusively for SOMBA students and Mastermind members) A-Fest by Mindvalley - October 15-18, 2020 Entrepreneur Experience by Amy Porterfield - October 2020 YouPreneur Summit by Chris Ducker - November 2020 Women’s Entrepreneurship Day - November 29, 2020 FunnelHacking 2021 - January 29 - February 1, 2021 Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Dr. Janna Scharfenberg is a practicing holistic doctor who is on a mission to teach health experts the ancient tradition of holistic medicine and how they can be applied to modern health practices. She is passionate about making the world a better, healthier place by empowering the healthcare community with holistic tools, techniques, and strategies that will provide better health care and happier, healthier patients. Janna is a bestselling author of two holistic health books, including Ayurveda for Life, a comprehensive guide on the millennia-old science and art of Ayurveda.   Janna joins me today to share her passion for creating a healthier world by educating others on the benefits of holistic practices like Ayurveda. She explains the concept of the health revolution and her mission to help health experts and coaches teach and implement holistic health practices in their lives as well as their patients’. She explains why she believes improving your health starts with evaluating your mindset and how shifting your mindset around your personal health can impact your results. She also shares her thoughts on today’s health ‘gadgets’ and apps that are designed to help you improve your health as well as why she believes it’s critical to provide more education around health and prevention to children at an earlier age.   “When it comes to really changing something, you need that mind-shift for yourself.” - Janna Scharfenberg   In This Episode of The Sigrun Show: Janna’s journey into practicing holistic medicine and how her career evolved over the years Her mission to help health experts understand the health revolution concept Why getting healthy is more than simply choosing between diet and exercise routines  The process Janna uses to help her clients create lasting, sustainable health results Why  she believes the first step to improving your health is to evaluate your mindset The type of clients that benefit the most from her online health program The three key criteria involved in Janna’s online health program What Janna wishes - and predicts - for the future of the health revolution Why she believes it’s critical to provide more health education and prevention to children at a younger age Her opinion on the health ‘gadgets’ and technology currently available in today’s digital society Using daily walks as a tool for meditation and recharging your energy Her vision for her business and the health revolution for the next five years Connect with Dr. Janna Scharfenberg: Website Facebook Instagram YouTube Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.    Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!   Buy your tickets at www.sigrun.com/selfmadesummit today!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

When he’s not binge-watching reality TV shows or buying everything in Target’s Dollar Spot, Tyler J. McCall is busy teaching online entrepreneurs how to grow their businesses through Instagram. He is an Instagram and social media marketer, strategist, and Real Housewives fan. He draws from his marketing experience of over ten years - in both businesses and non-profit organizations such as the YMCA - to teach his students how to grow and cultivate an Instagram community through genuine connections and intentional conversations.   In this episode, Tyler shares his ideas on connecting with Instagram followers to convert them into customers. He explains how his experiences of working with nonprofits helped him understand how to use Instagram genuinely and intentionally. He reveals the reason he always recommends his clients approach their Instagram audience with a “people-always” mentality. He also illustrates how to use your Instagram Stories and feed to build a connection. “You need to connect with your followers that goes beyond monetizing that relationship.” - Tyler J. McCall In This Episode of The Sigrun Show:   What working at YMCA taught Tyler about using Instagram for business Why Tyler’s connection with his Instagram followers makes him a better marketing affiliate How to get your Instagram followers to buy your products Approaching your Instagram audience with a “people-always” mentality Get clear on who you want to follow you on Instagram How consistency can grow your business on Instagram Leveraging Instagram Stories How to get more people to follow you on Instagram through proactive follower growth Why you should avoid sending cold direct messages Ways to leverage other Instagram users’ audience to build your own Why you should create Instagram content that isn’t just about your product or service How to spark and sustain conversations on Instagram Connect with Tyler J. McCall:   Follower to Fan Society TylerJMcCall.com Tyler J. McCall on Instagram Tyler J. McCall on Twitter Tyler J. McCall on Facebook Tyler J. McCall on LinkedIn Come to Iceland in 2020 for the Selfmade Summit 2020   Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.    Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!   Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I’m very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2019. I asked them to share their ‘Year in Review’ posts within our community and in turn, I want to share these with you. Below you will find a roundup of their inspiring achievements this past year. Lifestyle coach Michaela Schächner created an online course during SOMBA Kickstart and with her upsell, made back the money she invested after only three months, becoming one of three women who got awarded for their success. Read her full review in German. Personal stylist Ingrid Angehrn Dewulf decided to invest in herself and signed up for SOMBA. After having worked with her clients one-on-one, she developed her first online course. SOMBA gave her the community she needed to exchange ideas, advice and support. She ended up working with 1030 women in 2019. Read her full review in zGerman. Life coach Daniela Persike moved back to Germany after six years in Barcelona, learned how to deal with stress, worked on her mindset and drew strength from the SOMBA community. Read her full review in German. Michelle Petit decided that 2019 was going to be the year in which she put herself out there and started her online business in interior design. SOMBA helped her overcome her negative beliefs and follow a new dream: Quitting her corporate job and fully living of her online business. Read her full review in English. During SOMBA Summer School, content coach Judith Peters made her online course about sending out the best newsletters and had 200 sign ups. It was such a success that she went on to use the course to complete her signature program. Read her full review in German. 2019 was a year of masterminding for hypnotherapist and art life coach Jenne Ragazzo-Chase. She learned to become more visible, to invest in herself and even became a SOMBA mentor! Read her full review in English. Personal brand specialist Anne Retter became a SOMBA mentor, ran her first VIP group coaching program and created a new program that combines masterminding and coworking. She came second out of 400 participants for an award celebrating self-employment and small businesses. Read her full review in German. First official SOMBA coach Anke Beeren doubled her revenue as mastermind mentor in 2019, took part in three SOMBA launches as affiliate and sold out three of her own group programs. Read her full review in German. Lucy Eckley, personal brand story expert, announced in front of 450 people that she will start her own podcast by March 2020. She ran her first group workshop and online course with over 20 active participants. Read her full review in English. Transformation coach Viola Heller ran two online courses, wrote her first blog post and learned how to come out of her comfort zone. She found a new home and took up her old passion: dancing. Read her full review in German. Style coach Elke Puls helped 25 women find their ideal colours, had 200 participants in her online course, recorded 33 episodes of her podcast and grew her team to four people. Read her full review in German. In 2019, clarity coach Dolores Andrew-Gavin was searching for her own clarity. SOMBA Summer School helped her to focus and create her best ever online course. Read her full review in English. Janna Scharfenberg travelled through Europe with her husband and daughter for six months while growing her online business around healthy living. She published her first book in May, ranking on two bestseller lists of Amazon and tripled her revenue – all while expecting her second child. Read her full review in German. Artist Heather Matthew travelled to Iceland to undertake an artist residency and created her first online course. She got clear on her mission to take creativity to a larger audience and overcame her insecurities. Read her full review in English. Lena Busch reached six figures helping mothers realize their businesses, retired her husband and recorded 20 episodes for her new podcast. Read her full review in German. “Mama – be wild!” is Julia Mack-Amanatidis motto, by which she fully lived in 2019. She became a mother for the fourth time, learned all about setting up a newsletter and using social media to promote her mother coaching business in SOMBA Summer School and created her own online course with 78 participants. Read her full review in German. Content coach Ina Mewes launched her podcast and did a makeover of her website. One of her blog posts ranked on first position on Google. She decided to invest in herself and learn how to say no. Read her full review in German. Want 2020 to be your year of breakthroughs? Then join SOMBA. The deadline to join is Thursday 10 pm CET. Music coach Maria Busqué learned how to get more visibility through social media and sold out her three-day retreat for musicians. Read her full review in German. Business coach Jo Bendle signed up for a 12 month mastermind for the first time and went through a big mind shift. She spoke on two international stages, hosted workshops and VIP days around the world and ran a retreat herself. Read her full review in English. Eva Peters helps her clients take their business ideas online. She turned her online workshop into a group program and is running it for the 10th time this January. She launched her podcast, started a Facebook group and gave 13 webinars. Read her full review in German. Dance professor Gudrun Mahlberg made an effort to gain visibility through social media and was found by clients through Instagram and YouTube, got her first VIP client and performed on stage for the first time after 12 years. Read her full review in English. 2019 was all about public speaking for coach and mediator Leyla Okhai. She was a podcast guest on two key podcasts which inspired her to create her own podcast. She also got invited as a guest speaker for ASOS and keynote speaker for the University College London and won two awards. Read her full review in English. Communication coach Manuela Festl created her first online course and because of the positive feedback, went on to offer a group program. Read her full review in German. Life coach Gudrun Otten created her first online course with 21 subscribers, became a grandmother to a second grandchild and figured out the perfect name for her podcast and launched it with 17 episodes. Read her full review in German. Jane Schmidt created an online course, went live on Facebook, held a webinar and got great feedback from her 70 course participants. August became the first month in which she could fully live off her online business as content and SEO coach. Read her full review in German. Martin Meitza ran his online coaching business while being on a road trip from Dubai to Germany and planning his family’s move back to Germany. He grew his email list from 0 to over 600 and created four online courses with over 100 video tutorials. Read her full review in English. SOMBA Summer School Winner  Lena Küssner went from 0 subscribers to over $10K  in revenue in only 8 weeks. She started selling her coaching packages helping people to brand their business, was able to quit her job and got invited as a speaker for an online summit. Read her full review in German. Martina Fuchs wrote a pocket guide on expert branding, found inspiration for her passion project and decided to take her business to an international level in 2020. Read her full review in German. Marketing project leader Angelique Dujic decided to build up her own online coaching business around teambuilding from zero, created her first online course and started blogging. Read her full review in German. Empowerment coach Olga Homering joined a speaker workshop, overcame her fear of public speaking and spoke to 1000 people from a stage. She contributed chapters to two different books and will publish her own in 2020. Read her full review in German. Carola Epple decided to take her start-up business online and started offering behavioral therapists virtual reality videos to treat their patients. She launched her first online course during SOMBA Kickstart, held a webinar and got 15 clients. Read her full review in German. Sunray Dollase helps her clients clean up and organize their lives, developed an online course and helped 94 subscribers to manage their time differently. She published her own bestselling ebook and created a brand new sales page. Read her full review in German. Web design expert Daniela Retzl launched her ebook, overcame her fear of live videos and got invited as a guest in a podcast. She developed a brand new online course with 90 participants. Read her full review in German. Tanja Francisco was working as a teacher but didn’t feel fulfilled. Through SOMBA Summer School, she started her own online business, created her first online course with 19 participants and realized her lifelong dream of buying a motorcycle. Read her full review in German. Birgit Nora Schäfer quit her job and suffered the loss of her mother, but kept believing in her dream of accompanying people affected by a heart attack on a psychological level. She found great support in the SOMBA community and turned her online course into 1-1 coaching. Read her full review in German.  Nutritionist Claudia Nichterl opened up the doors to her own online academy for nutrition and health and immediately sold out her main program, a 12-month course. Today, she says she has finally arrived where she always wanted to be. Read her full review in German. Journalist and communications coach Christina Teuthorn-Mohr decided to help women realize their dreams online. She found her first one-on-one clients and is planning her first online conference. Read her full review in German. Iris Seng helps women find their story and use storytelling for their business. She switched from just providing content in her Facebook Lives to doing interviews, had five launches and made five times more revenue compared to the previous year. Read her full review in German. Agnieszka Gaczkowska learned that taking off with her online crocheting business and having time to spend with her family was due to one important skill she learned in 2019: delegate tasks. She also became a mother for the third time. Read her full review in Polish. Want 2020 to be your year of breakthroughs? Then join SOMBA. The deadline to join is Thursday 10 pm CET.

A decade in review is supposed to start with the year 2010 but in order to fully explain the changes in my life in the last decade we need to start with the year 2008.  In 2008 I had moved to London from Iceland to finish my Executive MBA at London Business School. There I attended a life-changing seminar with Tony Robbins called Unleash The Power Within. I sat down on the second day of the seminar next to a man, called Martin, who first became a friend but after meeting again at another Tony Robbins seminar we became more than friends. Instead of becoming the CEO of Nissan in Sweden I took a leap of faith and moved with one suitcase to Switzerland to live with a man that I barely knew. It was not an easy decision and the first months together were difficult as we were getting to know each other. But the more time we spent together the more we fell in love and I started to think, maybe this is the love of my life. In 2009 after looking for a job for six months in Switzerland where I now lived, I finally found a job and became a managing director at a medical technology company. Everything was new to me, I was still getting used to being in a relationship, living in a little village and now a new job in a field that I knew nothing about. I also had become a stepmother of two little boys, age 3 and 4, and this was a role I never expected to have as I wasn’t planning to have children of my own. Turns out that I am a good stepmom, enjoyed the role, and have over the years given my boys guidance on many things that will help them become good grownups. Martin and I loved spending time together, playing golf and traveling. In 2010 I started to get sick. Pain was not unfamiliar to me, I had sometimes had back pain and headaches, but this was different. I started to get a strong pain in my shoulder. I felt it most strongly after driving for an hour so my conclusion was to drive less. But after a while I also got the pain without driving. The pain started to pop up in my neck, a pinching ear pain and very strong headaches. I started to wonder if this had something to do with my job. My employer got me a special chair but then my table was even higher and I had to hold my hand up to be able to work on the computer. I took a 3-week summer vacation and decided not to touch a computer in the hope the pain would go away. When I got back the pain was even stronger and by November it was so bad that I couldn’t work anymore and went on medical leave. In 2011 I continued being sick and in total my medical leave was 7 months. My employer at the medical technology company fired me for being sick but as luck will have it, I was offered a job the day before I got fired. I was excited about the new job but had to wait to start until I recovered which wasn’t until the summer. I became the country manager of an Icelandic software company and my boss was only an hour away, also living in Switzerland. The best thing about the job was that I could work from home, the worst part was that many of my clients were an hour-drive away. The pinching pain in my shoulder always came back after every drive. I enjoyed my new job in many ways as it was a startup but acquiring clients through cold-calling was not my cup of tea. I also started to wonder if it was really worth having a country manager in Switzerland. In 2012 Martin and I got married after being together for 4 years. The relationship was now tried and tested and I had almost fully recovered from the repetitive strain injury. We invited friends and family from Switzerland, Germany, UK and Iceland and 80 people came to our wedding. It was a beautiful ceremony in an Icelandic independent church with a red-haired priest who said “you may now kiss the groom” followed by celebrations in downtown Reykjavik, Iceland. I had wanted a June wedding because then the sun doesn’t go down. A month after the wedding we traveled to Greenland for our honeymoon. It was an unforgettable 5-day experience where we saw beautiful arctic sunset every night, lots of icebergs and wildlife. Just before the honeymoon I had lost my job so I was unemployed again, the second time in two years. I saw this as a clear sign that I should now start my own business. In 2013 I was looking for the perfect business idea. I did a couple of online courses but they were only a few weeks long and then the support was gone and I was lost. I had hoped by doing these courses I would figure out my business idea but I didn’t. I had all kinds of ideas, writing travel books, becoming a professional photographer, setting up an online shop with Icelandic design. None of the ideas sounded great so I was running in circles and overthinking every step. In the end I got so frustrated with my lack of progress that I set myself a deadline of getting my website up and running in 2 days. I did and I published my first blog post “Why ‘Start before you are ready’ is the only way”. What followed were a series of blog posts on how to find your passion and a profitable business idea. By the end of the year I still didn’t have a clear business idea but I could feel that it was just around the corner. In 2014 I finally started my business. It was like in the Alchemist, the business idea had always been there, right in front of me but I just hadn’t seen it. Of course I was supposed to be a business coach, after being a successful CEO for 10 years and having an MBA from one of the best business schools in the world. And I wanted to help women overcome their doubts, start to believe in themselves and turn their passion into profits. I put a button on my website for one hour business coaching and on March 26th, 2014, the first person bought. That’s when I knew that this would work out although I wasn’t sure yet how. In the middle of the year I started with weekly webinars and by the fall I had over 1500 email addresses on my list. I bit the bullet and hired a business coach to get over my fear of selling. And even before we started to work together I had the first breakthrough and sold a six week coaching package. I learned to launch and by the end of the year I had made $72K, there of $55K in the last three months of the year. In 2015 I started attending conferences and events. My first event was Money Bootcamp with Denise Duffield-Thomas in London where I met a lot of women who I only knew from the internet. Suddenly the world was so small and everything felt so doable, and many of them knew me from my weekly webinars, I was starting to become known.  - As a side note, Denise Duffield-Thomas is a keynote speaker at the Selfmade Summit in Reykjavik, Iceland in June this year! - My second event was a big conference in San Diego called Social Media Marketing World and even without knowing anyone there, I had a great time and made an effort to get to know some of the speakers. - As a side note, the event organiser of Social Media Marketing World Phil Merson is one of my advisors for the Selfmade Summit. In spring I attended Off The Charts by Nathalie Lussier and it was there that a light bulb went off. I was in a room with 300 female online entrepreneurs and I realised that I wanted to create something like this in Europe, a conference and community. In May 2015 I gave my TEDx talk after months of preparations and still today I am proud of my talk and the message. In October I got my first international speaking engagement when I spoke at Lisa Larter’s One Day event Money Mindset and Marketing. There another seed was planted, I wanted to do more speaking and definitely have my own event sooner than later. By the end of the year I had doubled my revenue to $164K. In 2016 I joined my first mastermind that included 3 in-person retreats in US and Canada and I went on my first cruise, an Abraham Hicks cruise in Alaska. I was traveling a lot and mostly alone but I got great support and encouragement from Martin, my husband, super fan and biggest critique. He even started to suggest that I could retire him since I was doing so well in my business. I thought he was joking but he wasn’t. The signs were there that his job was not as secure as we thought it was and after 10 years with the same company he lost his job in the fall of 2016. This gave me an extra boost to ramp up the business and have my biggest launch so far, $230K. By the end of the year I had again doubled my revenue, now to $340K. In 2017 I created SOMBA, Sigrun’s Online MBA, a 12-month program for women who want to build a profitable online business based on their passion. I was no longer offering 1-1 coaching, I had replaced all my income with group coaching since two years. Martin joined the business as a COO and this allowed us to spend a lot more time together. We joined a mastermind in California with 4 in-person retreats and even brought the boys with us to one of the retreats. My dad was diagnosed with bone cancer in May 2017 and that was a huge shock to me and my family. I changed my travel plans and managed to stay 50% of the year in Iceland, including 5 weeks summer holiday with the boys, like we do every year. By the end of the year I had tripled my revenue and finally crossed the magical million dollar mark.  In 2018 I also spent 50% of the year in Iceland, mostly alone, so I could see my parents. After the fast growth of the year before I was struggling with growing pains. I knew I needed to expand my team but I somehow wasn’t ready yet. Martin and I were still in the California Mastermind and for the second year in a row we took the boys with us to one of the retreats, this time in San Diego. My dad was feeling a bit better which was a relief, although we know it is a temporary condition. I was running 4 mastermind groups and building out SOMBA while I also started to create a new group coaching program called Momentum. I got the courage to book the venue for my upcoming conference The Selfmade Summit and started to see how my vision of a worldwide impact was coming to life. In November I attended Iconic with Ali Brown and decided on the spot that she would be my next business coach. By the end of the year I had made $1.5M in revenue. In 2019 I took advantage of the fact that my dad was feeling a lot better and spent only 3 months in Iceland and ramped up my travel. Overall I was 165 days on the road and mostly business trips to the USA, Canada and other European countries. Martin traveled with me on many of the trips but he also always made sure to go regularly back to Switzerland to take care of the boys. I was in two masterminds in 2019. That wasn’t the original plan but when my previous business coach offered a special 7 Figure Mastermind I couldn’t resist. This was the year where I finally got over my resistance and expanded my team which now counts 10 people in my core team and 20 people in my expanded team. In November, Martin and I, went on an 18-day cruise over the Atlantic ocean as preparation for our dream cruise which will be on our 10 year anniversary. Then we plan to go to Antarctica. By the end of the year I had made $2.2M in revenue.  This was a 10 or actually a 12 year review. It is truly amazing what is possible in 10-12 years. In 2008 I wasn’t planning to have my own business or change the world but a seed was planted at a Tony Robbins event. There I wrote down a vision of having my own business and making a million dollars plus achieving gender equality. Today I have my own business, I am making multiple million dollars and I am accelerating gender equality through my work. By helping women start and scale their businesses to six and seven figures I am ensuring that women will become financially independent and create their own wealth. And that’s how we truly will achieve gender equality. “We tend to overestimate what we can do in a week or a month.But we underestimate what can be achieved in a year or a decade.” - Sigrun Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Jen Lehner is an extraordinary woman who founded the Front Row Mastermind - a group that has been labeled as one of the Top 10 Facebook Groups to Join Before Quitting Your Day Job by Fast Company. Her expertise includes digital marketing and systems strategy. She also spends her days as an adjunct professor of Digital Marketing at Cleveland State University. Jen lived in many different places as a child, from North Carolina, Georgia, Texas, Boston, and South Carolina to the Philippines and Africa - and currently enjoys life in Ohio with her husband and three children. Jen shares how she helps solopreneurs and entrepreneurs avoid the overwhelm of running a business by hiring virtual assistants (VAs) from the Philippines that are a perfect match for their clients. She discusses the hiring system she created when vetting virtual assistants and how to offer more value to your VAs in addition to pay, so they can grow with you and your business. Jen also shares how the front-row mindset impacts your business and the way you lead your team. “If your VA has a sense of ownership in your business, then you have something so much more than a contractor.” - Jen Lehner In This Episode of The Sigrun Show: What “Front Row” means to Jen and why she chose it as the name for her business and podcast The different mindsets of people who sit in the front row versus the back row What persuaded her to start a local consulting job and how it led her to create online courses for entrepreneurs The problems and apprehensions most entrepreneurs have with hiring a virtual assistant One of Jen’s favorite parts in the hiring process A crucial value to instill in your VA and how you can achieve this goal The minimum hourly rate to offer a Filipino VA and why you shouldn’t go lower How she determines whether to hire locally or overseas What a “Wish List” means to Jen’s business How to determine the status of your VA’s employment Resources Mentioned: Jen's Flowchart Onlinejobs.ph Loom Google Sheets Skype Connect with Jen Lehner: JenLehner.com TheFrontRowCEO.com Jen Lehner on YouTube Jen Lehner on Instagram Jen Lehner on Facebook Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

2019 A Year in Review My word for 2019 was BOLD and it has definitely been a BOLD year, although completely different from what I anticipated. I expected myself to be more BOLD on the outside - externally and visibly - but instead this year has been more about catching up with the fast growth of the previous two years and having a BOLDER mindset. It all makes sense in hindsight but there were definitely times where I felt as if I was not living up to my word for the year. As I am writing this review, I feel immensely grateful for everything that has happened this year and I can absolutely see how it is helping me to become ready for a new and BOLD decade. Quick snapshot of 2019 $2.2M in revenue12 team members158 travel days1 new eye Big Travel Year 2019 was a big travel year and I loved every minute of it! I spent 122 days at home in Switzerland, 83 days at my second home in Iceland and 158 days on the road. What may sound exhausting to some, is exciting to me. I love traveling and it is one of the reasons I wanted to build an online business. I don’t want to have a local team or a local office. I want to be able to work whenever and wherever and that’s what I am doing - and I love it.  Below is my travel schedule for the year, month by month.  January: 5 days Reykjavik → 20 days Zurich →  4 days Toronto → 3 days Phoenix February: → 4 days Laguna Beach → 7 days Reykjavik→  3 days Zurich → 7 days Nendaz (Switzerland) →  6 days Zurich March: → 3 days Amsterdam →  4 days Zurich → 10 days Reykjavik → 4 days Phoenix → 2 days San Diego →  3 days London → 4 days Reykjavik → 1 day Zurich April: 2 days Zurich → 12 days Dubai → 2 days Zurich → 1 day Amsterdam → 5 days Alicante → 4 days Zurich → 2 days Ascona → 1 day Zurich → 1 days Phoenix May: 2 days Phoenix → 13 days Zurich → 4 days Valencia → 6 days Reykjavik → 6 days Brand (Austria)  June: → 3 days Chicago → 4 days Zurich → 7 days Nendaz (Switzerland) → 12 days Zurich → 4 days Brand (Austria) July:→ 6 days Zurich → 25 days Reykjavik August:13 days Reykjavik → 9 days Zurich → 3 days Reykjavik → 6 days South of Iceland → 1 day Reykjavik September:1 day Reykjavik →  3 days Phoenix → 25 days New York → 1 day Phoenix October:→ 46 days New York → 26 days Zurich November:→ 4 days San Diego → 3 days Phoenix → 9 days Los Angeles → 4 days Zurich → 10 days Transatlantic Cruise(Genova, Marseille, Barcelona, Malaga) December: 8 days Transatlantic cruise (Barbados, Antigua, St. Maarten, Martinique, Guadeloupe) → 5 days Zurich → 2 days Stuttgart → 4 days Zurich → 4 days Alicante → 8 days Reykjavik The biggest traveling highlight of the year was going on a transatlantic cruise. I had been on a cruise once before when I went on an Abraham Hicks cruise to Alaska in 2016 but Martin, my husband, had never been on a cruise before. Since we are planning to go on a 3-week Antarctica cruise in 2022 to celebrate our 10 year wedding anniversary, Martin wanted to go on a cruise once before to see if he liked it. Turns out that we both loved it, especially the days at sea. On my previous cruise there were 2 separate days at sea but on this transatlantic cruise there were 5 consecutive days at sea.  There was something magical about crossing the Atlantic, the soft movement of the ship and the endless sea with not a single ship in sight. Martin and I were both able to completely relax and recharge which was so needed after a busy year. We are now even more excited about our dream cruise in 2022 to Antarctica where I’ll make my dream of seeing penguins in their natural habitat a reality.  Growing Pains Let’s rewind back to the end of 2018. I was feeling tired. In August 2018 I started a brand new group coaching and accountability program called SOMBA Momentum and I was also running 4 mastermind groups; 2 Momentum Masterminds, 1 Accelerator Mastermind and 1 VIP Mastermind. The plan was to retire the 2 Momentum Masterminds in favour of the new SOMBA Momentum program but for 4 months I was running 5 group programs instead of ideally only 3. I was running too many programs and I was running out of energy and I realised it. The year was coming to an end so I knew I could pull through but I began to wonder about 2019.  In October 2018, I started to think about merging two of my higher level masterminds, Accelerator and VIP, into one. I wanted to have more space and time in my calendar to be creative, create more content and finally write a book. Instead of taking a swift decision I went back and forth on whether I should merge Accelerator and VIP into one program or wait and see how many signups I got. To say that I agonized over this is an understatement. Since I was so indecisive on what to do, I also didn’t do my best at marketing both programs. And suddenly it was almost Christmas and I realised that I had to make a decision.  On December 23, after one more sleepless night over this decision, I finally sent an email to those who had signed up for these two programs and announced to them that I was merging the two programs and upgrading all of those who had signed up for Accelerator to VIP. Of course Accelerator members were ecstatic about the change but I didn’t feel so good for those who had already signed up for VIP so I gave them an extra bonus too. I felt relieved after the decision like I do after every big decision I make in my business. And then I thought to myself, why didn’t I make this decision right away in October? Besides merging two programs, I also had to take a hard look and see if there was anything that I could stop doing or at least pause for a while. Already in October I had stopped recording new episodes for Sigrun Sparks which is a 90 sec daily audio experience. Still today my team is running the 100 episodes that I created from May to September 2018. In my mind I have just paused the production of new episodes and when the time is right I will start again.  At the end of December 2018 I didn’t have the energy to record any new episodes for my podcast The Sigrun Show so we re-ran older episodes that I felt were good but hadn’t received the downloads they deserved - and this turned out to be a good idea. I didn’t have to record 10 new episodes and these episodes got a new life.  The decisions to stop something, merge something or pause something are not easy but  through this experience I believe I am much more willing to make a decision like that and make that decision faster than I was before. I had more growing pains to go through in 2019. It had been clear since I tripled my revenue from $340K to $1M in 2017 that I needed to grow my team but still hadn’t.  There was something holding me back and I couldn’t pinpoint what it was. Was I worried about the investment? Not really but maybe a tiny bit. Was I worried about not finding the right people? Partly yes as I had hired and fired a lot of contractors over the years. Was I worried about the time it takes to train them? A little bit. Was I worried about changing the team dynamic? Somewhat I guess. But overall I didn’t have a clear answer on why I wasn’t growing my team when we so obviously needed more help to achieve all the goals that I wanted to achieve.  As I stood in front of my mastermind group in February 2019 explaining to them my vision and listing all my goals for 2019, I realised that the biggest thing holding me back was my resistance to growing my team.  My mastermind buddies were amazed how far I have grown my business with such a small team but it was crystal clear to everyone in the room that the only way I was going to achieve my goals was to build a bigger team. Then one of my mastermind buddies, who rarely speaks up unless she has something important to say, said: “Sigrun, I think the reason you are not growing your team, is that you want to prove to the world, to women, that you, as a woman, can do it all on your own.” Boom! That hit me.  Yes, I want to prove to myself and prove to other women that they can do it. And my mastermind buddy continued: “Sigrun, you’ve proven that you can do it, you’ve already built a million dollar business”. Boom! Yes, I have. “Now build a dream team to achieve your vision”. She hit the nail on the head and I felt something being released, the resistance was less. The day before that memorable hot seat I had written and published three job descriptions. We took our time with the hiring, the ad was up for over a month, we got over 300 applications and then my team interviewed potential candidates and we gave them tests to complete. We ended up hiring 4 employees instead of 3, although a few months later we had to let one of them go.  Overall I added 5 members to my team in 2019, plus I hired an event manager as a contractor and 4 new coaches for my programs. Today I feel no resistance to growing the team, actually I feel the opposite, I am constantly thinking about what role I want to hire next and if I know someone I could hire. I am really enjoying building a dream team. Living in New York In February I said to my husband: “I would love to live in New York for a month.”“Let‘s do it”, he said. A few hours later we found the perfect studio apartment in the middle of Manhattan. The dream of living somewhere else for a month was no longer a dream. It was going to happen and it happened in September 2019. We moved to New York for a month without big plans. Interestingly, I got several invitations to events even if I didn‘t tell anyone that I was going to be in New York. Somehow the Universe sent me people and/or events that happened exactly during the time I was in New York. And of course I took advantage of that.  The first thing we did was to set up our office space. As luck would have it, there were two tables in our studio and two monitors! We had to get a few things, like a stand for my microphone and keyboards as we had not thought everything through when we packed for the trip. Martin didn’t mind going shopping because all the things we needed were in our favourite shop in New York - B&H. I think Martin went there at least 4 times during our stay if not more often. We quickly established a routine in our new home-for-a-month. Martin would go to Starbucks in the morning and get a Latte Macchiato for himself and a Chai Tea Latte with almond milk for me. We would work in the morning from 9am to 12pm and then go to lunch at one of the many restaurants around our area.  We would then work in the afternoon from 1pm to 6pm and then go out for dinner. Our studio apartment had a decent kitchen but neither of us like to cook and New York just has so many great restaurants. The view from the apartment was amazing so I took a picture every morning and every evening. I also used the opportunity to have a photoshoot in New York, right after I arrived. We did one inside the apartment and another one outdoors just before we left New York.  September turned out to be a great month to go to events and meet people. The first event I went to was Marie Forleo’s book launch in New York were I met a few fellow B-Schoolers (I did B-School in 2013) and fans.  I met up with Jon Briggs who does trailers for people like Mark Schaefer and Gary Vee and he introduced me Steve Cohen, the most connected man in the world and producer for the Altucher Show. Steve then invited me to attend two events with James Altucher, one was were he did stand-up comedy and the second one was with Ryan Holiday where they were discussing his new book. At that event I met Derek Halpern, who sat down at my table.  And then I was invited to Selena Soo’s VIP Networking Dinner with 30 other entrepreneurs and media people. You may or may not know the people I have mentioned. My point isn’t the name dropping but the fact that you can meet so many people in New York is amazing. No wonder a lot of entrepreneurs live in New York! New eye 2019 was the year that I finally had an eye operation. Since 6 years I’ve known that I have a cataract in my right eye. I didn’t see it coming, it happened gradually. I was having all kinds of issues in the right side of my body which were not all explainable so I thought about going to the eye doctor. The eye doctor didn’t see anything wrong with my right eye, so I asked him to look again. And then he shouted: You have a cataract! I was in shock. Isn’t that something that 70-80 year old people get? Obviously there are exceptions and I am one of them. The eye doctor wanted to operate right away but I didn’t trust him. I believed him when he said I had a cataract but I didn’t think operating so fast was a good idea and also not by a local eye doctor that rarely does eye operations. I got a second and a third opinion, both eye doctors agreed with me to wait. This was six years ago. What nobody told me back then is that you shouldn’t wait too long. Earlier this year I had lost all sight on my right. I see a bit of colour but that’s it. It is like looking through a white paper bag. Check what you see, it’s not much I can tell you. My husband noticed that my right eye had started to wander off and didn’t look straight. We even started to see this in pictures of me. It was time to have that eye operation. There were two reasons why I waited so long, one was that the more experienced eye doctors recommended it and second, I wanted the latest and best technology. I had done my research and found out that there is a multifocal lens you can get as a replacement when they move your own lens. And I decided that was what I wanted. I wanted to be able to walk around and use my computer and read a book without glasses. In July I had an appointment at an eye clinic in Zurich. They did all kinds of test on my right eye but it was very hard to measure anything because my right eye is like a white paper bag where I don’t even see what I am supposed to be looking at. The results were devastating, even more shocking than having the cataract in the first place. You cannot have the multifocal lens, the eye doctor said. I was in shock ... and cried when I got outside the eye clinic. I had waited too long…  But I had been waiting too long to get the right treatment and was not willing to take no for an answer so I asked for a second appointment with the head doctor of the clinic. An appointment was set up for August and I flew especially from Iceland to Switzerland. At the clinic I was first sent to a different doctor who told me all about a test that we had to do to simulate the eye operation. I asked again to see the head doctor and after a bit of back and forth I could finally see her - and she agreed to the multifocal lens that I originally wanted. ⠀⠀⠀⠀⠀⠀⠀ A date for the eye surgery was set - Tuesday October 8, 2019. According to the eye doctors all went well but it took me a few days to recover. Within 2 days I could see 100% with my right eye and it was amazing to be able to read a book and sit at computer without needing glasses.  A few days later though, my eye sight dropped to 60%, I noticed as we were driving that I couldn’t read the motorway signs anymore. The eye doctors had warned me that because my cataract was so strong, that I would most definitely have to have a post-cataract eye laser operation about 3 months after the first operation.  Instead of waiting 3 months the eye doctors decided to do the second operation only 3 weeks after the first operation to improve my eyesight. The date for the 2nd operation was November 18, 2019. I felt an immediate improvement and in the eye test that I did right afterwards I guessed that my eyesight was at 80%.  Just before Christmas 2019 I was invited for a final check and my eyesight had improved even more. Now I have 100% eyesight in my right eye! What a relief after everything. I just need to have the left eye operated at some point but probably not until 2021. Finances When I read other people’s year in review blog posts, I am naturally always curious about their numbers because I am a business coach and I help women make money. It would be weird if I wasn’t interested in numbers. This is why I’m including this detailed section with my revenue and costs because I know you’re curious, too. Total Revenue in 2019 was $2M The 2019 results are a $500K revenue increase from 2018 which is over 30% growth. I started the year aiming to double the revenue from $1.5M in 2018 to $3M in 2019 but already by the end of January I adjusted the projection to $2.5M, so I am pretty happy with our results, especially considering all the issues we had with Facebook ads in all of our launches. The revenue for SOMBA in 2019 was similar to our SOMBA revenue in 2018 and the key growth area was my new group coaching and accountability program, SOMBA Momentum.  SOMBA revenue was $1.1M in 2019 Although it wasn’t our original plan, my team and I did three SOMBA launches in 2019. The original plan was to do two launches, like in 2018, but in January and June, instead of January and September. Our reasoning was that it would be good to have people start just before we run a 60-day summer challenge inside SOMBA called SOMBA Summer School. But our June launch didn’t work out the way we wanted, partly due to Facebook ads and partly due to the heat wave that went over Europe in the week of our launch. That’s why we added a September launch and were able to close off with over a $1M in SOMBA revenue. Our Facebook ad troubles started already in September 2018 when we hit an invisible daily ad spending limit and couldn’t spend our ad budget. Despite talking to three Facebook ad experts, none of them could figure out what was happening.  It was actually Martin, my husband, who knows nothing about Facebook ads that figured out that there was a limit on our daily ad spend. Our Facebook ad manager was sceptical that this was the reason but after checking with Facebook, turns out that Martin was right and Facebook was willing to increase our invisible daily ad spend limit. Unfortunately this was already on our open cart day so it was too late.  In the three launches in 2019 our Facebook ads issues were around ad disapprovals. We’ve had to completely change the language of our ad copy and also our landing pages and sales pages to get through the eagle eye of Facebook. Getting a lot of ads disapproved increased costs so overall lead cost went up in all three launches.  A lot of time was also spent on writing ad copy, much more than in previous years, which is something we have to factor in now. In our latest launch we feel we have finally got the hang of getting our ads approved and currently our Facebook ads are running smoothly - fingers crossed! Mastermind groups revenue was $1M In 2019 we ran two group programs; SOMBA Momentum, a group coaching and accountability program, and VIP Mastermind, a true mastermind program. Both are 12 month programs but the sales process is very different. VIP Mastermind starts once a year, in January, Momentum on the other hand starts at any time. Most of our Mastermind group clients come from SOMBA and therefore we don’t need to run any ads or launch these two programs. In January 2020 starts a new program, RED CIRCLE, which is for women who are already making $500K or more.  Other revenue streams were over $100K Under other revenue streams falls the Selfmade Summit, my biggest and boldest project to date, happening in June 2020 in Reykjavik, Iceland. We soft-launched our super early bird tickets during SIGRUN LIVE in October and they sold out in 48 hrs.  Net Profit was 10% or $220K When most online entrepreneurs talk about profit, they actually mean salary, they sometimes even call it take-home-profit. They run their businesses as sole proprietorships and any profit they make is actually their salary.  I’ve always run my business as a limited liability company and therefore any profit my company makes is not my salary but a profit that belongs to the company. In some countries it makes sense to pay yourself dividends from your company profit but in Switzerland that doesn’t make sense because the tax dividends double. First you pay tax on your company profit before you can pay yourself dividends and then you pay income tax on the dividends. The best way to pay myself is through a salary. When I talk about profit, I mean company profit, after salary, company taxes, depreciation of company assets and currency losses or gains. And that’s a very different profit than the one most online entrepreneurs talk about. I actually don’t want a lot of profit in my business, a 5% profit is more than enough for a business that I never plan to sell.  Instead I want to invest any potential profit into the growth of my business before the end of the year. This investment can be in the form of a new project like a venue for a conference, larger ad budget, expanding my team, creating an investment fund etc.  Next time you hear someone talk about profit, ask them what kind of profit they are talking about.  If I would calculate profit like most online entrepreneurs do I could easily have a 50% profit in my business but that would not be smart business- and tax-wise and that’s why I don’t do it. Total costs were $1.9M Employees & contractors $700KThe biggest expense in my business is paying people. This includes me and my husband, all employees, all contractors, and all outsourced tasks. My team now consists of 4 full-time employees, 8 part-time employees/contractors, a 2-people podcasting team, 3 external coaches, and I regularly work with photographers and videographers. In addition we have several tasks that we outsource e.g. transcription services. It gives me great joy to be able to employ people and now that I have gotten over my resistance of growing my team, I love building a dream team and paying good salaries. I pay myself a six figure salary since 2017. For the first three years of my business I didn’t pay myself any salary so I am making up for that now.  Live Event Cost $120K Once a year my team and I hold a live event in Zurich, Switzerland called SIGRUN LIVE for our SOMBA students and Mastermind members. This year I invested over six figures to fly in my team for a whole week and create an amazing 2-day event for our community. In 2020, Sigrun Live will be an even bigger investment as we are making it a 3-day event, 2 days for SOMBAs and 1 Mastermind day for Mastermind members. My team is already excited and I hope you are excited, too - get on the waitlist for SOMBA if you are not already a student. Facebook Ads $200K When my clients ask me which amount they should invest into Facebook ads, I tell them that investing 10% of the revenue you want to have in your launch is pretty normal. If you want to have a million dollar launch, you need to be willing to invest $100K into paid ads. In 2019 we spent 10% of our total revenue on Facebook ads and that was too much. The reason why we spent so much was that we had a lot of issues with ads in 2019. Affiliates $200K We work with affiliates to sell our SOMBA program. All our affiliates are former and current SOMBA students or Mastermind members and know the SOMBA program in and out. Their success stories are the best proof of the effectiveness of the program. Affiliates get a 40% commission for every SOMBA sale. Coaching $90K I believe in investing forward. I invest a lot of money in masterminds and coaches every year. In 2019, I invested in two masterminds, one was $40K and the other one $50K. If you want to add $500K to your revenue then you need to be willing to invest $50K in coaching. Besides masterminds I also invest in coaching and consulting when the need arrives. Travel $150K Travel is a big part of my life and business. This is one of the reasons I started my business in the first place. I wanted to be able to live in two countries and travel the world. 90% of my travel is for business and therefore my travel costs are probably higher than in most online businesses.  Both of my masterminds in 2019 were in the US so I did 6 trips there to attend retreats and other events. A part of the travel costs is travel that my team has taken. I have always had a virtual team but 2019 was the first year where I brought my team together and more than once. In February I flew to Toronto to work with my launch manager and in June I flew my launch manager and my new executive assistant to Zurich. Then for my live event in October I flew in team members to Switzerland from the US, Canada, Italy, and the UK. Under travel costs falls also accommodations and meals. Selfmade Summit I cannot end a year in review without speaking about the Selfmade Summit.  The seeds had been set for a while. I knew that one day I would do a conference but I didn’t know when or what it would be about.  October 2018 I started to feel ready. My VIP Mastermind clients were in Iceland with me and I decided to show them Harpa, the Icelandic concert hall. If you haven’t heard of Harpa, imagine the Sydney Opera house and then a more modern version with a glass facade at the harbour of Reykjavik. That’s Harpa.  Harpa was built between 2007 and 2011. I originally studied architecture and was fascinated by Harpa from day one. I love how the outer structure of a glass facade changes with the seasons, sunlight and artificial light. It is a building that has been praised in magazines around the world, not just for its looks but also because of its sound. Harpa was designed as a concert center but equally works as a conference center. It has many multifunctional event spaces plus the main concert hall called Eldborg which translates to fire city.  When I saw Eldborg for the first time, I had to catch my breath, it was so beautiful and fiercely red. I instantly knew it: this was my event space. So when my VIP Mastermind clients came to Iceland last October I decided to show them my dream event space. I booked us a tour of the building and then we came into the red room called Eldborg. They fell in love just like me and then asked me: Sigrun, when are you going to book it? “Now,” I said. I opened up my laptop and booked the venue. I put a date on my dream, the rest is just logistics. The last 12 months have been quite a journey. It’s been scary, frustrating, annoying but also so exciting which makes up for everything else.  I came up with the concept of the conference, decided on a name, worked with three different event consultants to plan the best conference experience, hired an event planner after offers and negotiations from 5 different event agencies, booked speakers and sold out super early bird tickets….  My team and I have been busy creating a one-of-a-kind conference.  And I cannot wait to see you in Iceland June 18-19, 2020. Tickets are on sale now for The Selfmade Summit in Reykjavik, Iceland. I wish you a Happy New Year and all the best for 2020.

Jenny Shih is a strong-willed business coach who loves helping service-based female online entrepreneurs build the business and the lives they want by working 30 hours a week or less. With her training under Martha Beck and Byron Katie partnered with her corporate and project management skills as a virtual assistant, Jenny found her sweet spot and has impacted the lives of over 35,000 women with her expertise in business, strategizing, and management. Even while she recovers from a chronic illness, Jenny has been the household breadwinner for years and has earned multiple six figures while working only a few hours a day. Today, Jenny shares how she runs a successful online business as the breadwinner of her family despite being chronically sick. She discusses how she left her six-figure corporate job to pursue a highly profitable business that makes her feel excited, alive, and grateful each day. Jenny also shares why she chooses not to share what was going on behind the scenes during her health struggle and what allowed her to continue making creative, awesome things to happen despite her battle with Lyme Disease. “What is the next thing that feels exciting? What is the next thing that lights me up? Where do I feel a little bit of fire and passion? Follow that thread.” - Jenny Shih In This Episode of The Sigrun Show: Why she believes it was easier to get into online business in 2009 than today Why she quit her career coaching business Why she stopped building her online presence when she was recovering from her illness How she copes with getting better and still keeps the momentum of her business going The non-negotiables that she prioritized to stay on top of her business What to do to hit your top goals and priorities How she keeps a constant six-month waiting list The ripple effect that her business creates and the people who benefit from this effect Connect with Jenny Shih: Jenny Shih Website Make It Work Online Workshop Jenny Shih on Instagram Jenny Shih on Facebook Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

It took me 6 years to grow a business that makes over $2M in annual revenue. Today I want to share with you my 8 key lessons on how to grow a multiple million dollar business. Lesson 1 Stop thinking and start doing. This is lesson is true, no matter if you are just starting out or already making a million dollars. Overthinking can kill any business and we women are prone to overthinking. I see overthinking as a form of procrastination and self-sabotage.  I wasted about 18 months overthinking my business idea before I was ready to put myself out there and tell people what I do. Of course you need to think things through in life and business and make a plan but then you get to work and take action. I spend 2 days a year planning my multiple million dollar business, that’s all it takes. Still today, I sometimes go into overthinking mode but I don’t stay there for long because I realise that I am doing it and I quickly snap myself out of it again. And if I cannot do it alone, I ask for help. And if I feel I am starting to get stuck, I ask for even more help. Key is stop thinking and start doing, at every level. Lesson 2 Invest forward. This lesson applies at any stage of your business. If you want to grow then you need to invest. If your business is not growing, it is dying. Investing forward is a sign to your subconscious that you are serious about growing your business.  I doubted the need to invest in myself. I had already bought 2 online courses in my first year of business and I thought to myself that I first needed to see a return on those courses before I invested more. But I struggled to figure out how to grow my business without more help. I had been a CEO for 10 years and had an MBA and I had to admit to myself that I needed more help.  My first year in business I invested $5K into a business coach who taught me how to launch. I was a good student and made $55K in 3 months. 10x return in only 90 days! Overall I made $74K in my first year of business. My second year in business I did not work with a coach or join a mastermind but I had a client who was already making $600K and by being her business coach I learned a lot. Overall I doubled my business and made $164K in my second year of business. My third year in business I decided to hire my client, the one who was already making $600K. I joined her mastermind for $20K and by the end of the year I had added another $200K to my revenue, a 10x return! Overall I doubled my business and made $340K in my third year of business. My fourth year in business I was aiming for my first million and decided to join another mastermind. The investment was $25K and by the end of the year I had added $660K to my revenue, a 26x return! Overall I tripled my business and made exactly $1M in my fourth year of business.  My fifth year in business I wanted to double my revenue and continued in the same mastermind. The investment was $30K and by the end of the year I had added $500K to my revenue, a 16x return. I did not double or triple my business as I had a lot of catching up to do from the fast growth from the previous year. Overall I made $1.5M in my fifth year of business. My sixth year in business I wanted to work with a new coach but then my previous coach surprised me with a  new 7 figure mastermind so I ended up joining two masterminds which is not something I recommend you do (unless they are very different). Instead of investing $50K I ended up investing $90K into the two masterminds and by the end of the year (now) I’ve added over $500K to my revenue, a 5.5x return. If I had only been in one mastermind the return would have been over 10x. Overall I will make $2.2M in my sixth year of business. Return on investment is a concept you need to take into account when you invest into yourself and your business. When I look back at my six years in business there were times where I had a bigger return because I could execute faster and there are times where I had a lower return because I had some catching up to do in my business. Overall I always had a good return on my investments also after the year was over. So here’s my rule of thumb for investing: Invest 10% of whatever number you are aiming to achieve. If you want to add $500K to your revenue you need to invest $50K. That’s why RED CIRCLE is a $50K investment. RED CIRCLE is a brand new program I am offering in 2020. RED CIRCLE is for women who are already making $500K or more in revenue and wand to cross the million dollar mark in 2020, and add another $500K or more to their revenue next year. RED CIRCLE is more than a mastermind where you make a million, it’s for women on a mission who want to create a movement.  Book a call with my team about RED CIRCLE. Lesson 3 Have a mission This lesson is more important once you make multiple six figures. When you start your business it is about achieving a certain lifestyle, whether it is being able to work from home and take care of your family or to live in two countries. But once you can cover your lifestyle, you need a mission. Building a business just to make more and more money is not a mission.  In my first 2 business years my biggest goal was to replace my previous income. Once I achieved that my husband suggested that he could retire, since I was on the fast track to replace his income too. I thought he was joking but he wasn’t.  In my third business year the Universe provided and my husband lost his job. I got extremely motivated to replace both our incomes and have a freedom lifestyle together where we could live in two countries and travel together. I started to set a goal of making a million dollars. In my fourth business year as I was aiming for the million, I realised I had already achieved all our lifestyle goals and this million wasn’t about me. It was about my why. I had been clear on my why from the start but I hadn’t tied to a money goal until in year 4. I wanted to show women what is possible. I wanted to be a role model for women who want more in life. In my fifth business year I got even clearer about my mission. I realised that my mission was so big that I couldn’t achieve it with online business alone. I needed to create a movement and start with an international conference for female online entrepreneurs who are all self made. The idea for the Selfmade Summit was born. In my sixth business year I shared my mission with the world and found a much larger resonance that I would have ever expected. Talking about my upcoming conference in Reykjavik, Iceland has opened up doors to more publicity than my business story ever would. People care more when you have a big mission - and it has a positive impact on your business too. But with a big mission you need the next lesson. Book a call with my team about VIP. Lesson 4 Grow a team This lesson is for any stage of business, even if you feel you are not ready to hire and grow a team. I hired my first virtual assistant long before I felt I was ready. I was in my first year of business and didn’t have consistent income yet. Still, I knew that I had to hire help so that I wouldn’t have to do all the repetitive tasks that had emerged in my business.  In year 2 to 4 I had many virtual assistants come and go but one person stayed on my team the whole time and is still with me today. I wasn’t really thinking of building a team but just thinking of outsourcing all the different tasks that needed to get done.  Outsourcing and hiring a team are two different things. It isn’t until you really commit to building a dream team that you can start to feel the true power of having help in your business. This started to happen end of year 5 for me but really became true this year, in year 6 of my business. The earlier you focus on building your dream team the better, I waited almost too long to build my dream team because I thought I could or should do it all on my own. Start today if you haven’t already. Lesson 5 Create a process This lesson is for any stage of business, even if you are not making any money yet. It’s all about taking something you do in your business more than once and create a process for it. When you do something for the first time it is a project, when you do it for the second time it should be a process. When I did my first webinar in 2014 I had to do a lot of different tasks. The second time I did a webinar I started to write down all the tasks and the order in which they had to be done. By the time I did the third webinar I had a process of 60 steps! My process included everything from coming up with the topic of the webinar to sending out the replay. Today, webinars are easier to do but still I have a process with all the steps. Creating a process can only be done after you do it once as a project - and successfully. Ideally you do it the first time yourself so that you know all the steps but then you can outsource it to someone else or if possible, automate it. Once you have a process you are going to be faster, you are going to make less mistakes, and you can eventually hire almost anyone to execute your process. Do give you a few examples of what is a process in my business, here’s a short list for you: Hiring and firing Launching Live events Podcasting Retreats Masterminds Instead of trying to create processes for everything in your business, look at the key areas of your business; your marketing, your sales, your operation, your team and content creation and start with 5 key processes that help you grow your business every single day. Lesson 6 Network This lesson is for any stage of business, the networks will change but not the need for networking. Online business is great but nothing replaces meeting people face to face. Networking is the fastest way to more clients and partnerships.  I was a year into my business when I went to my first live event in London where I met over 200 like-minded women. I was immediately hooked and the same year I went to two more live events in the USA. It was a big investment in terms of time and money but still today I benefit from connecting with the people I met 5 years ago! Attending live events I have built relationships with people who have become my clients, others became mastermind buddies and yet others have been guests on my podcast. Without meeting those people face to face I would not have built these relationships. As you and your business grow you want to evaluate what type of networking events you go to, whether they are conferences, seminars or workshops. Today I don’t go to the same events that I went to a few years ago as they don’t serve me in the same way anymore.  The Selfmade Summit is for women who want to make good money and change the world at the same time. It’s a conference for self made women who want to take their life and business to the next level. The speakers are all self made women who are bold and have done brilliant things - and will share exactly how they did it so that you can do it too. Tickets for Selfmade Summit go up on January 1, 2020. If you haven’t secured your ticket, then get your Early Bird Ticket now.  Lesson 7 Vision This lesson is for any stage of business. Creating a vision is the first thing any entrepreneur should do for their life and business. Without a vision, you have no idea where you will end up. With a vision, you know what you need to do - and more importantly who you need to become. I’ve created visions since a was a child. My preferred way to create a vision is to physically be in the place that I want to be once the vision becomes true - if that is at all possible. Then I visualize myself being the person that has already achieved all the things I want to achieve. Already 11 years old I decided to become an architect, I visualized studying in Germany by actually being in Germany. For the next 9 years all my decisions where focused around this vision. And despite being discouraged by family and boyfriend I made it happen. In my mind I was already there and it was done, I just needed to execute it. The same goes for the Selfmade Summit. I decided to become the person who holds a conference for 1000 women in Iceland. I decided it as I stood inside the concert hall where the conference will take place. I put a date on my dream, the rest is just logistics. Have you put a date on your dream? Lesson 8 Focus This lesson is for any stage of business. It’s so easy to get distracted when you are building an online business but the key to success is to become a focused entrepreneur. I was all over the place in my first year of business. It wasn’t until after I had worked with a coach for 6 weeks that I got clarity and started to focus on one thing. And within weeks I was fully booked with 1-1 clients. Over the years I have added new programs and stopped other ones. When you are in the first years of your business and don’t yet have a strong team to keep you focused then you definitely need outside accountability that helps you stay on track. That’s what we do in the Momentum group coaching program. Momentum is for women who have started their online business, have an online program and are making some money but are not at six figures yet. This is where many entrepreneurs are prone to get distracted, create too many programs and making too few sales. Momentum solves that. Book a call with my team about Momentum. These were my 8 key lessons: Stop thinking and start doing Invest forward Have a mission Grow a team Create a process Network Vision Focus What is your biggest takeaway from my 8 key lesson of building a business that makes $2M in annual revenue? Let me know by tagging me in your Instastory or Instagram post, using my handle @sigruncom and the hashtag #sigrunshow. Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Jenny Fenig is on a mission to help ambitious women cash in on their calling and do less while making more by reclaiming their time, energy, and magic. She is a spiritual business coach for fiercely ambitious women entrepreneurs as well as the author of Get Gutsy and the host of the Get Gutsy podcast. She is passionate about encouraging women to use their platform to take a stand and voice their opinion on issues they are passionate about, from business and entrepreneurship to social injustice and politics.   Jenny joins me to discuss why women entrepreneurs need to voice their opinion on issues they believe need to be talked about and how your opinions help you stand out and connect with your audience and ideal clients. She also explains why it’s important to lean into your tribe and overcome your fear of sharing your opinion, speaking your mind, and taking a stand as well as how to cope with the backlash you may receive from voicing your opinion. “When we have our own thing, we can be real about the message that we feel called to deliver.” - Jenny Fenig In This Episode of The Sigrun Show: Jenny’s career journey and how trusting her inner voice led her entrepreneurial career How the world of business coaching has evolved Why she believes it’s important for coaches to follow their calling and create a community around that calling The importance of having a mission beyond merely building a business Getting comfortable with “ruffling feathers” when taking a stand with your business Jenny’s perspective on mixing business and politics Coping with backlash when speaking your opinion and taking a stand Overcoming your fear of taking a stand The importance of building your inner circle Identifying the kind of leader you are and the kind you want to be Connect with Jenny Fenig: JennyFenig.com   Free Gift: Reclaim Your Time Template   Jenny on Facebook Jenny on Instagram Jenny on LinkedIn Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…in one of the most exceptionally beautiful places in the world.    Early bird tickets are now available for the leading international conference for women entrepreneurs - The Selfmade Summit 2020!   Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Liz Melville is a highly regarded Facebook Ads Specialist who works with industry giants, managing multiple six-figure Facebook advertising budgets every month. Liz also teaches online entrepreneurs - course creators and personal brands - how to effectively create Facebook ad campaigns that will impact their business growth in a way that they get to spend less time working in front of their computers and more time living the life they want.   Liz joins me today to share how she realized the power of Facebook ads and why entrepreneurs still need Facebook advertising despite the many different ways to attract an audience. She discusses the challenges of learning and developing a Facebook ad campaign and how investing in Facebook ads can impact your business and your personal life. Liz also shares the best place to start for those who have never tried using Facebook ads and the best and fastest way to get people engaging with your page. “There is no more targeted network than Facebook.” - Liz Melville In This Episode of The Sigrun Show: The biggest learning curve for Liz when she started learning about Facebook ads. Why your audience may not be engaging with your content Where businesses should start showing their content so they can come up with more effective content When to start an awareness campaign for a launch and the kind of content to create The difference between entrepreneurs who have massive launches and those who are struggling to launch The stage your business should be in to start outsourcing the management of your Facebook ads Why entrepreneurs should learn the basics of Facebook ads, even if they don’t like numbers What to do to get your ads approved by Facebook What is word-smithing and why it is relevant when creating your Facebook ads How to stay ahead of the game  Connect with Liz Melville:   Liz Melville Website Ads That Convert Podcast Liz Melville on Facebook Liz Melville on Instagram Come to Iceland in 2020 for the Selfmade Summit 2020   Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.     Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Tom and Ariana Sylvester founded Lifestyle Builders out of their desire to help entrepreneurs grow and support their businesses while living their ideal lifestyles. As the couple’s family grew, they also grew as entrepreneurs running three different businesses. From their business journey, Tom and Ariana have decoded the key to having a thriving business while spending time with the people who matter. They created a system that made it possible to be financially free and live the lifestyle you want, even before hitting retirement age.   Tom and Ariana share how to achieve financial freedom by 35 and their insights and realizations - the things they learned and how they grew - as they dive into their entrepreneurial journey. They discuss how they ended up working together on their current business as their relationship bloomed and they became more than just business partners. Tom and Ariana also share why money comes in easier when you choose to focus not on money but on helping others.   “The goal is never about money. The goal is what can you do when you don’t have to work for a company.” - Tom Sylvester In This Episode of The Sigrun Show: Why the book writing process was a learning experience for Tom and Ariana The big wake up call that saved their marriage and life together How their entrepreneurial mindset changed from their first business to their third Defining what a ‘freedom number’ is  The two major lifestyle changes they made to reach financial freedom sooner How to determine which business model is right for you What being retired really means to the couple Why focusing on money or your freedom number does not imply that it’s all about the money   Resources Mentioned:   The Automatic Millionaire by David Bach Rich Dad, Poor Dad by Robert Kiyosaki   Connect with Tom and Ariana Sylvester:   WeAreLifestyleBuilders.com    Lifestyle Builders Book Tom and Ariana on Facebook Tom and Ariana on Twitter Tom and Ariana on YouTube Tom and Ariana on Instagram Come to Iceland in 2020 for the Selfmade Summit 2020   Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.     Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As the co-founder of Creative Mind Media along with her husband, Debra Maldonado has helped thousands of people around the world discover themselves through their coaching system. Debra is the author of Let Love In: Open Your Heart to Attract Your Ideal Partner and is on a mission to encourage and embolden women to overcome their limitations to find love and live the life they want. She has been featured on ABC News, FOX News, and in Cosmopolitan, and Huffington Post.   In this episode, Debra and I talk about what your shadow is and how you can achieve success in life, including in love and business, if you choose to face and accept your shadow. Debra explains the Creative Mind Method she uses in her coaching programs and how it applies Carl Jung’s theory in her coaching model to help people move forward. She also shares how to unlock your triggers and reprogram the emotion that triggers you through a quick yet fantastic exercise to identify and deal with the events that trigger you. ”The shadow of success is identifying the hidden drivers that are affecting your results in your business.” - Debra Maldonado In This Episode of The Sigrun Show: How Debra’s story came full circle  How her online course Engaged in a Year helped women discover the “love” of their life The difference between the Freudian and Jungiang concepts in psychology What a person’s mask and persona are and how they affect their life How women end up sabotaging their success because of their need to please others The characteristics of people who are most likely to trigger you What it takes to be effective women leaders Why people tend to mess up their businesses What happens if people refuse to deal with their shadow What the ‘perfect mirror’ is and the role that it plays in your growth The importance of being aware of your shadow to prevent it from directing your life Resources Mentioned:   Carl Jung: Wounded Healer of the Soul by Claire Dunne   Connect with Debra Maldonado:   Creative Mind Method   Let Love In: Open Your Heart and Mind to Attract Your Ideal Partner  Creative Mind Method on Facebook Creative Mind Method on Instagram Creative Mind Method on LinkedIn Come to Iceland in 2020 for the Selfmade Summit 2020   Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.     Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As founder of The Author Incubator™, Dr. Angela Lauria has helped nearly 1,000 authors to write, publish, and promote their books. She has written five exceptional books about how to write a book and have your voice heard, as well as business-related topics such as the Make ‘Em Beg Series. Angela and her team of 45 people continue to help aspiring authors realize their dreams assisting them through the writing process as well as promotion of their published book.   Angela shares the method she developed to write a book the fastest way possible - in about 40 hours or less. We talk about the writing journey that led her to create her company and the ten steps she’s identified on how to write a book that matters, how she developed this framework, and how it has impacted her success as a coach. “Everything that’s been given to you - the good stuff, the bad stuff - you can use it right now for transformation.” - Angela Lauria In This Episode of The Sigrun Show:   Angela’s special recipe in her business Why she had to learn how to write books quickly The different specialized roles that make for an effective team How the team came up with their mantra “Sane, Simple, and Systemized” How Angela gets the best employees in the world The framework that made her an instant and more efficient coach The questions authors need to answer before writing their book How to defeat writer’s block What made her a genius at frameworks and other people’s frameworks   Connect with Angela Lauria:     TheAuthorIncubator.com   Free Downloads! The Author Incubator Library Page Up! Podcast The Author Incubator on Facebook The Author Incubator on Twitter The Author Incubator on Instagram The Author Incubator on LinkedIn Come to Iceland in 2020 for the Selfmade Summit 2020   Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.     Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It’s during the pricing process that your lizard brain can really step things up a notch - telling you that you’re not good enough to command the rates you want. It’s when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services. Today, I discuss my mantra: Client for Every Price and why it’s important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it’s crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client. “There’s a client for every price.” - Sigrun In This Episode of The Sigrun Show: Why many female entrepreneurs struggle to set their prices How your prices help you attract the right clients How Dyson built trust with the consumers interested in their ‘expensive’ curling iron product Why you should set your prices based on the value you deliver Why female entrepreneurs need to understand who their ideal client is when setting their prices   Join the 2020 Mastermind Groups Waitlist Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Paula Rizzo spent almost 20 years as a senior television producer in New York working on local news and national news, and another ten as a senior health producer on Fox News Channel. Using her background and experience in the fast-paced life behind the scenes, Paula has written best-selling books that provide tips and tools on how to be a more productive entrepreneur. With the online courses and virtual workshops she developed, Paula helps experts and entrepreneurs create powerful videos that allow them to be heard and stand out from the crowd.   Paula shares how to avoid burnout and overwhelm while staying productive at work and at home. She redefines what self-care is and how to do it without waiting for your big break as well as how to set realistic daily goals to accomplish the bigger ones on your milestone list. Paula also shares what her new book is about and how it’s going to help entrepreneurs avoid exhaustion and overwhelm. “It’s very much about picking what those boundaries are - what do you say ‘yes’ to, what do you say ‘no’ to.” - Paula Rizzo In This Episode of The Sigrun Show:   Where Paula got the inspiration for the two arms of her business How she realized that being efficient is better than being perfect How Paula’s work experience in the news helped her mentality in her new role as an entrepreneur What makes it easy for her to filter the decisions she needs to make so she can be her most productive self Examples of filters she used when deciding which stories to approve for Fox News Channel The dramatic turn in her life that made her realize how much pressure she put on herself  How she reframed her mindset from abundance to scarcity What to do if you think you have too much on your plate and on the brink of burnout How she makes sure she gets things done How to care for yourself without leaving your desk Where to start with scheduling your tasks for maximum productivity A glimpse of her Self-Care Day and how she manages her week  How to refuse your instinct to say “yes” to everything Why women have more difficulty saying “no” to requests How she applies Marie Kondo’s “joy” principle to her decision-making  How to identify the source of your stress Connect with Paula Rizzo:     PaulaRizzo.com Listful Living   Listful Thinking Paula Rizzo on Twitter Paula Rizzo on Facebook Join the 2020 Mastermind Groups Waitlist Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.  Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Keri Murphy helps entrepreneurs make a difference in the world by bringing out their natural gifts and ignite the power of their brand. With over 30 years of on-camera experience and 20 years of entrepreneurial experience, Keri empowers others through speaking, coaching, mentorship, and training programs. Her training program, “IT” Factor, has been featured on CNN, ABC, and FOX. Keri's daughter serves as a constant inspiration to continue to inspire and helps others shine brightly, wherever they are in the world.   Keri shares how to overcome your fears of video marketing. She discusses the different types of videos that greatly impact client branding and business revenue and how she retrains her clients' mindset to prepare for their on-camera experience. Keri also shares an outline that helps her clients prepare their video content as well as tips on how to effectively connect with your audience. “Feel the fear - but get really connected and excited about your purpose, about your passion.” - Keri Murphy In This Episode of The Sigrun Show: Her first national hosting job with the Golf Channel. What to do when you press the record button. Why connecting with your audience works better through video marketing. The different impact a video and a podcast can make to your audience. The kind of connections people and potential clients are looking for today. Why Oprah is the perfect example of overcoming fears. The best way to start your video and hook your audience. How much time you have to capture and keep your viewer. Two vital questions your audience asks as they watch the first few seconds of your video How to be relatable in your videos. The easiest way to start practicing and getting on camera. What a positioning video is and why it results in a 75% conversion of your business. How a personality video drives your brand. Examples of product videos and how often you should have these. How often you should do Facebook Live. How often your audience needs to see you before they buy from you. Connect with Keri Murphy:   Inspired Living Website Ignite Your “IT” Factor Training   Keri Murphy on LinkedIn Keri Murphy on Facebook Inspired Living TV on Instagram Join me at the Selfmade Summit 2020   Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.   Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Do you ever wonder why some entrepreneurs are more successful than others? Aside from pursuing further learning and improving service or product offerings, another way to reach success is by joining a mastermind group. Being part of a mastermind group that is right for you and engaging with like-minded entrepreneurs who desire the same things you want are a surefire way to achieve the things you desire -- both personal and professional growth and success.   Today, I dive into how to choose the right mastermind group in 2020. I share relevant decision-making factors such as the right time to join a group, considerations when choosing a coach, and when you should change coaches if you feel like transferring groups. I also share the new mastermind group that will be available to entrepreneurs who want to take their careers and businesses to a whole new level. “Being a part of a mastermind group can not just help you grow your business, but also dramatically improve your life.” - Sigrun   In This Episode of The Sigrun Show: Why most entrepreneurs join mastermind groups today. Factors to consider before joining a particular mastermind group. How much you should be earning before you join a mastermind group. The difference between a mastermind and a group coaching program and how to determine which one is right for you. How to pick the right mastermind group for you. What to do if you’re considering joining more than one mastermind group. Why mastermind members are discouraged from guru-hopping. The difference between my VIP Mastermind group and the new Red Circle. Why the most significant personal and professional breakthroughs happen at live retreats.   Resources Mentioned:   Think and Grow Rich Book by Napoleon Hill   Iconic 2019 by Ali Brown   Join the 2020 Mastermind Groups Waitlist Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Jen Casey is an NLP Certified Master Coach and business strategist who has a passion for helping online coaches and network marketers experience success by shifting the way they perceive themselves, their circumstances, and their business. She created her signature program to equip others to show up and be the bold and effective business leaders they long to be. Jen hosts the Inner Boss Podcast, where she interviews guests who experience great financial rewards doing the things they love.   Jen joins me today to share how she uses NLP in setting boundaries for herself and her clients as she paves the way for client breakthroughs. She dives into the significance of shifting people's beliefs and how she does it to get positive and impactful results for her clients. Jen also shares how to save yourself and your team from a lot of frustration during a group coaching and shares a personal, life-changing story she experienced during one of the masterclass programs she attended in the past. “Whatever you believe to be true and possible for yourself is the outcome that you’re going to get.” - Jen Casey In This Episode of The Sigrun Show: Jen’s journey from musical theater to network marketing to business coaching. Identifying the right time to transition careers. How successful people have the zest and courage to take crazy amounts of action for the work they do. What inspired her to get NLP certified and how NLP helped her coach her clients better. How your language and the picture in your mind affect the results you get. Looking at entrepreneurs’ “overwhelm” problems from a different perspective to make the issue solvable. How to create different meanings to your physiological responses. Why people don’t succeed in what they do. How she helps her clients differentiate facts from their beliefs. Distinguishing your responsibility as a coach. How to better serve your clients by creating boundaries and teaching them how to do it. What to do if you feel uncomfortable about setting boundaries for yourself. Connect with Jen Casey:   Hey Jen Casey Website   The Inner Boss Podcast Free Masterclass! The 3 Part Customer-Attraction Formula for a Profitable Coaching Business Hey Jen Casey on Instagram Hey Jen Casey on Facebook Let’s Make 2019 Your Best Year Yet!   Are you ready to take your business to the next level? We’re now accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis.    Don’t put your success on the back burner! Apply today!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Therese Blom is a Swedish massage therapist who found a way to be an online entrepreneur while pursuing her passion for healing. In addition to having an online shop where she sells healing items, Therese’s client demands paved the way for her to expand her business online even more, which led to the creation of her first courses in 2012. Today, Therese continues to help her clients by offering meditation and intuition classes in the Swedish language and looks forward to developing online courses in English.   Therese joins me today to share how she grew her email list by 400% in half a year and how she converted 35% of her audience into paying clients. She dives into how her health condition enabled her to reassess her business and consider other ways of growing it. She also shares how she found a way to convert her offline business, which seemed impossible to do virtually, online.  “Think about what you want and follow your heart.” - Therese Blom In This Episode of The Sigrun Show: Therese’s journey from being a massage therapist to becoming an online entrepreneur. How her paying clients grew in only three months. Why she did not profit from the online courses she created in 2012. How she planned and prepared for her newly launched online courses. How Therese converted 35% of her curious audience into paying clients. How she hit two birds with one stone when she created her Enhancing Intuition course. Why she did not sell her signature program right away. Build a Wildly Successful Online Business - Join SOMBA!   Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.   If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Juliane Davidshofer is a thriving female entrepreneur who empowers women through holistic coaching and mentoring. In her mission to equip women to experience happier and empowered lives, Juliane organizes retreats, runs transformation centers, and created the Wonder Woman program. She is a successful network marketer and nutritional coach who has been self-employed for three decades and has inspired thousands of women across the globe.   Juliane joins me today to share how she pursued financial and lifestyle freedom when she decided to be a woman entrepreneur. She explains how she discovered her bigger calling and how this has encouraged her to take the necessary steps to impact more women in different parts of the world. Juliane also shares how she trusted the mastermind group process she was in to maximize her impact and how it led to receiving 137 sign-ups for her brand new online course. “Even if it’s just like a one-woman show, you can duplicate your impact.” - Juliane Davidshofer In This Episode of The Sigrun Show: How Juliane’s entrepreneurial journey began and how she knew that she wanted to work independently The people who influenced her to pursue working independently What changed her view about online entrepreneurship Why working online felt like an “escape from prison” for her A significant step she took before launching her online business Juliane’s life-changing realizations about planning, creating and running her first online course How she turned complete strangers to superfans How she gained 137 sign-ups for her first online course How her mindset shifted when she experienced the results of trusting SOMBA mastermind the process How launching her online course inspired her to offer 1-to-1 coaching programs  What many women entrepreneurs lack that affects their growth and stability as business owners Build a Wildly Successful Online Business - Join SOMBA!   Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.   If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Lilli Koisser is a former freelance copywriter turned successful online entrepreneur, coaching business owners and freelancers alike on how to attract their target audience through her unique method: Magnetic Marketing and her online course, "Your Website As A Client Magnet." Lilli educates and equips others on how to draw their dream clients in through search engine optimized web copy.    Lilli joins me today to share how she transformed from being a paid-by-the-hour freelancer to a thriving online entrepreneur. She dives into how she discovered the direction for her business and where she found the courage to take the leap in merging her businesses. Lilli also shares the significance of investing in yourself as well as how her current mentor inspired her to be more and do more.  “There is no figuring it out yourself anymore.” - Lilli Koisser In This Episode of The Sigrun Show: The factors that urged Lilli to consider building an online business The first significant investment she made for herself How she got ‘sucked into’ the online marketing world The turning point that led her to realize that she didn’t want to carry on as a freelancer How she realized she had something special to offer freelancers and business owners Why Lilli stopped offering free advice, even when she really wanted to help others The moment she had a breakthrough with her online business Why she feels like she can provide more value to more people now How she replaced her copywriting income and how much her income has grown as she runs her own business What her new monthly financial goals are as an entrepreneur How the stages of the SOMBA program inspired her to become a coach How the SOMBA program helped her create her own mastermind group 2X Your Online Business Results in 90 Days!   Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.   So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Claudia Jainz is a professional organizer who helps people create order, declutter, and organize spaces in their homes. Aside from her in-demand online course, Claudia also teaches her clients how to arrange their possessions to make room for what they need in life. While pursuing her passion and helping others, Claudia still works as a digital marketer and looks forward to being a full-time entrepreneur soon.   Claudia joins me today to share how her first online course resulted in more one-to-one coaching clients, both online and offline. She shares what prevented her from starting an online business despite having everything set up. Claudia also shares why you owe it to yourself to overcome your fears and limiting beliefs to try to find the courage to put yourself out there. “Try to forget your fears. Try to forget just for a second that you might not do it right or that you might fail.” - Claudia Jainz In This Episode of The Sigrun Show: What led Claudia to start her first online business. The limiting beliefs and apprehensions that stopped her from kickstarting her online business. How joining SOMBA Summer School helped her put direction to her business. The number of people she had on her email list before she promoted her course this summer. The encouraging feedback she got from her clients regarding the best part of her online course. The unexpected response of her clients to the packages offered after the online course. Where clarity in business comes from. 2X Your Online Business Results in 90 Days!   Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.   So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Lena Küssner has been in the advertising industry for more than 15 years. After years of working in the corporate world, Lena realized that her passion is to help solopreneurs develop their personal brands. Her educational background in Business Psychology helps in the success of her clients as she creates successful attention-grabbing brands.   Lena joins me today to share how she started her online business journey from having zero email subscribers to earning over $10k in revenue within her first 8 weeks and the marketing tools she used to achieve it. She explains the significance of having a few good mentors as role models as you become a role model yourself. She discusses why it’s not possible to determine your capability as an entrepreneur if you’re still working in a corporate setting or if you’re dealings are B2B. She also shares how she transitioned from being a hobbyist or a “good friend who does the job” into a serious and bold online entrepreneur.  “When you have the right tools and the right community and the right mindset, so much is possible.” - Lena Küssner In This Episode of The Sigrun Show:   When Lena decided to become a solopreneur. How her working schedule has changed since she switched to a part-time corporate job in July 2019(reduced to 3 working days instead of five) What she craved in business that she didn’t find while working full time in the corporate world How she discovered what her calling is in business How she got clients for her business What encouraged her to keep going as an entrepreneur The online marketing tools she used when she started her business How she built her email list from zero to 100 in ten days Where her boldness to offer a higher price range for her first online course came from What a good conversion rate is for online business 2X Your Online Business Results in 90 Days!   Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.   So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Merilyn Wilson Beretta mentors self-made executives and has served as a brand architect and strategic director to several award-winning brands. With over 25 years of business experience, she helps entrepreneurs grow their business by building their brand using foolproof strategies. Currently living in Australia with her teenage son, she is enjoying life as a businesswoman and inspirational mentor.   Merilyn joins me today to share why the systems she experienced in the past with different online teachers and programs didn’t work for her. She dives into the steps she took to make her first six figures this year and the support she received from the SOMBA community. She explains why she prefers giving personal live support over automation and how she launched her newest program. Merilyn also shares how her mastermind community helped maximize her potential as a natural facilitator and people developer. “I needed to follow someone who had a personal brand; who was building, and probably had a similar background, to me.” - Merilyn In This Episode of The Sigrun Show:   How Merilyn’s business has evolved over the last six months. Characteristics of the mentor she was looking for. The pressing reason why she needed support from a professional community she can relate with. Why she likes the structure of the SOMBA program. How the SOMBA structure helped and supported her to go straight to launch. How she launched her new program. How she plans to scale her business model. The thing that gives her great joy in her work. The kind of energy that is crucial in your success as an entrepreneur. 2X Your Online Business Results in 90 Days!   Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.   So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

New entrepreneurs often ask: “Where should I start?” More seasoned ones think, “How do I scale my business and my team?” Wherever you are in your business journey, there will always be something more significant for you to reach. Whichever goal you decide to pursue, your planning process greatly determines the potential outcome of your business goals.   In this episode, I share how online entrepreneurs can 2x their business results in only three months by creating a plan to achieve their goals. I share my planning process and how it helped me retire my husband and achieve my $1M revenue goal in 2017. I explain the importance of reviewing and evaluating your plan to measure your progress. I also explain why you should regularly review your ‘why,’ your marketing, and your services to ensure you’re on track for achieving your annual goals. “Plans are worthless. But the planning process is key. You need to go through the planning process to make it possible.” - Sigrun  In This Episode of The Sigrun Show:   How I planned my business to achieve $1M and retire my husband The importance of believing you can achieve your big goals How frequently evaluating your goals and progress can help you stay on track and identify areas that need to be improved Why you should review your ‘why’ on a yearly basis Getting clear on how you communicate your ‘why’ The difference between your strategy and your mission Getting clear on your marketing, your services, and your long-term mission Measuring and monitoring your success How to double your revenue in 90 days 2x Your Online Business Results in 90 Days!   Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2x Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.   So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2x Your Results free live training. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

The roles of women in society have evolved so much. From someone treated as lowly as a slave to being an esteemed billion-dollar entrepreneur, women have unquestionably come a long way to elevate their status and pursue equality between genders. Despite this change, many women still feel inferior, doubtful, and insecure about their ability, capability, and power to make a difference in their corner of the world.   Today, I share the recipe for gender equality. I recall stories from my youth that influenced the way I see women in society and that led me to pursue equality between genders through entrepreneurship. I also share the kind of role models we need today if we want a positive change in gender equality to happen in our society. “Role models are what we really need.” - Sigrun In This Episode of The Sigrun Show: The steps I take to pursue my mission to accelerate gender equality Why young girls don’t believe they do things that boys do The root cause of the limiting beliefs in women and how to deal with them The voice that tells young girls and women alike that they can’t make their dreams come true Who my biggest role model is and why I admire her Why Iceland ranks first in gender equality and what other nations can learn from our country How entrepreneurship can change the face of gender equality concerning women Free 5-Day Online Business Course  Do you want to grow a successful online business for years to come? I’m giving free access to FIVE of my best masterclasses. In 5 short days, you'll learn what you can do to grow your online business - from getting more clients to creating an online program and promoting it with a webinar and Facebook ads.  So…what are you waiting for? Get exclusive access to my FREE 5-Day Online Business Course today!   Join me at the Selfmade Summit 2020 Be the first to grab your tickets to the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Join our wait list to receive super early-bird offers, news, and announcements leading up to the Selfmade Summit 2020 inaugural conference that will change your business - and life - forever.   To join the Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!   Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Andee Love redefines business coaching to success by impacting the lives of female entrepreneurs as a spiritual success coach. Helping people has been one of her natural traits and has guided her to the path she took today. Together with her husband, Andee serves others globally as she continues to focus on the impact she creates over the income she makes.   Today, Andee explains the approach she uses to coach her clients - by teaching them the meaning of living in alignment. She discusses how her self-discovery path turned into her passion and how to work on getting rid of the limiting beliefs that push your vision away. Andee also shares how she helps others understand the language of their body to impact their thinking and improve their alignment and the results they produce in the business they love. “Resistance will never bring us what we want. Ever.” - Andee Love In This Episode of The Sigrun Show: How Andee created a lucrative business in three years How passion drove her to keep going until she saw the financial results she wanted The recipe for resistance and the results of not dealing with it in your professional and personal life The process of reprogramming and unlearning things to change your alignment How to get out of the fight or flight energy and into the proactive energy of what to do How to push away the negative emotions and get back to the driver’s seat of your life Why some goals seem so far away and how to make them attainable for you The energy every person should cultivate that drives you to take action  When the sales funnel starts for Andee and the energy she brings to her audience The elements that comprise the foundation of her business Why she chooses to focus on impacting the life of one person versus the many in her business What makes her relatable to her audience in times of vulnerability Connect with Andee Love:   Andee Love Website Andee Love on Instagram   Free Success Formula Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Tarzan Kay is a copywriter and launch strategist specializing in helping freelancers and service providers create fun-to-read course launch copy. She is recognized as the Empress of Email and has taught thousands of entrepreneurs how to “package up their magic” and turn it into a profitable launch. Tarzan holds two Bachelor’s degrees and is currently living in Niagara.   Tarzan joins me today to share how she became known as the Empress of Email and why she believes many solopreneurs and entrepreneurs feel uncomfortable about emailing their list. She discusses why your overarching strategy is critically important to your success with email marketing and why email is the best marketing tool for launching new products and services. She also shares what entrepreneurs should - and shouldn’t - consider when measuring your email metrics, the advantages of having a small subscriber list, and how scrubbing your list impacts your open rate. “Doing well with email is so much more than just writing great email. That’s only one part of it.” - Tarzan Kay In This Episode of The Sigrun Show: How Tarzan got started with writing email copy for clients Why your overarching strategy and goals for your emails are critically important to your success Why email marketing often makes entrepreneurs feel uncomfortable Why it’s okay for people to unsubscribe from your list The advantages of having a small subscriber list Why it’s critical to scrub your email list and how often you should do it Choosing the right email marketing tool for your business What to consider when measuring your email metrics How your self-worth impacts your decision to send emails regularly Adding fun, authenticity, and personal stories to your email marketing strategy How often you should email your newsletter subscribers Why you should send an email to your list - even if you’re not promoting a new piece of content The type of emails you should send before and during a launch Why it’s important to send multiple emails in different formats when launching a product or service The importance of developing your own written voice before hiring a copywriter How to increase engagement and get feedback from your email subscribers Resources Mentioned: Bonjoro App Co-Schedule Email Subject Line Tester Connect with Tarzan Kay: Tarzan Kay website Grab your FREE Email Promo Sequence Swipe File Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Deberah Bringelson is a world-renowned Business Growth and Empowerment Expert who helps C-Level executives and business leaders take their lives and businesses to the next level. Deberah has been studying quantum physics for 30 years. She is a global authority in producing massive profit and educates others on how to use quantum physics to positively and tremendously impact their personal, professional, and financial freedom.    Deberah and I talk about how her secret sauce, a.k.a. Quantum Physics, performs wonders in the amazing turn-around experience of businesses that were ready to throw in the towel. She shares the Power of 3 Formula that transforms “dying” companies into seven- and eight-figure businesses. Deberah also goes through a sample exercise you can use to help shift your message to change the outcome of your business and your life. “When you start moving that energy at a quantum level, things open up so much faster.” - Deberah Bringelson In This Episode of The Sigrun Show: Deberah’s entrepreneurial journey, from politics to turn-around expert The Power of 3 Formula and why she believes the third piece is the most significant What the Point of Power is Why you get results that you don’t want The first step to changing the outcome in your business and your life How to make the shift to allow positivity in your life How crucial your role and mindset is as a business leader Why companies have Deberah hire people for them The relevance of asking “feel” questions  A daily practice that helps set the outcome of her day Connect with Deberah Bringelson:   DeberahBringelson.com Grab your free 7-Step Business Transformation Blueprint   Join me at Selfmade Summit 2020 Be the first to grab your tickets to the largest international conference for women entrepreneurs - Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to Selfmade Summit 2020, the inaugural conference that will change your business - and life - forever.   To join Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!   Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch group! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

The venue, audio,video, speaker gifts, hair and makeup - these are only a few of the many items to add to your budget list when putting together a live event. Many dread the responsibilities of planning a live event, believing the rewards will not balance the cost or thinking it could end up a failure.    In this episode, I talk about  the factors you need to think about when budgeting for live events of different sizes. I share the fears I've had about doing  live events as well as how I got the courage and confidence to overcome my fears. And I explain the key things I learned from managing live events and identify the different event elements according to price range. “Start small and build up the confidence and courage for bigger events.” - Sigrun In This Episode of The Sigrun Show: How I developed the confidence to put together a five-day event Three crucial questions to ask yourself before budgeting for your event How to budget for hotel room charges, food, and beverages How I’m advertising my upcoming conference in Iceland The benefits of a special ticketing system  The  vital element to look for  with event venue administration Why hiring a photographer for your event is worth the investment How to capture testimonials during your event Why it’s important to work  with a professional event agency How to benefit financially even if your event is free My goal for Selfmade Summit 2020   Resources Mentioned: Eventbrite Join me at Selfmade Summit 2020   Be the first to grab your tickets to the largest international conference for women entrepreneurs - Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to Selfmade Summit 2020, the inaugural conference that will change your business - and life - forever.   To join Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!   Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch group! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Terra Bohlmann is passionate about serving and helping women entrepreneurs with their signature offer. After working for a Top 5 consulting company, she kickstarted her entrepreneurial journey by creating the Business Map Method. Terra ran the Houston department for eWomen network,  the largest women’s networking organization in North America , she’s a former Forbes Magazine Coaches Council Member and has been featured in The Huffington Post and Ladies Home Journal.   Terra joins me today to share the structure of her discovery calls and the lessons she’s learnt from the thousands of calls she has made throughout her entrepreneurial journey. We talk about the elements of a sales call and which parts of the process you can automate to streamline your process. Terra and I also discuss the different sales personalities of women entrepreneurs and explains how to change your mindset so you can get over the fear of rejection. “For an idea to become a business, you have to have a plan. For that business to become profitable, you have to take consistent action.” - Terra Bohlmann In This Episode of The Sigrun Show: The one thing Terra loved to do more than anything when she was a consultant What led her to business coaching How Terra found her niche  How long it took Terra to reach a six-figure business and design a scalable business model What makes Terra’s course different to others What women entrepreneurs do that causes paralysis during discovery calls How Terra prepares for sales calls and what her goal is for each call What a Trigger Question is and how Terra uses this to maximize the conversation with the client How long you should wait before following-up on your lead Three things that will happen after your discovery call The primary ways Terra gets clients and why she gives referral gifts Resources Mentioned:   Rocket Fuel by Gino Wickman and Mark C. Winters   Acuity Scheduling Dubsado Connect with Terra Bohlmann:   Website   Take the Quiz! What's Your Sales Personality Quiz Introducing the Selfmade Summit 2020 in Reykjavik, Iceland   Be the first to grab your tickets for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to the Selfmade Summit inaugural conference that will change your business - and life - forever.   To join the Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!   Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Group!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I was a child when I knew that I was meant to stand on stage and inspire others. Throughout my entrepreneurial journey, I have stood in front of hundreds of people - and even gave a TEDx talk - in the hopes of pursuing my childhood dream. Now, this dream led me to go to places I have never been and meet interesting people that have touched my life one way or another.  This same dream will bring me in front of thousands of people as I prepare for the largest conference for female online entrepreneurs - the Selfmade Summit 2020.   Today, I share why I’m hosting this much-anticipated conference. I dive into the journey that led me to choose the venue, event concept, and even the historical significance of our chosen conference dates. I also share when the registration is officially opening as well as how you can support and be part of this momentous event. “This event had to be about equality and entrepreneurship.” - Sigrun In This Episode of The Sigrun Show:   The turning point that led me to follow my passion for inspiring others The journey of choosing the conference venue Magical experiences and national holidays waiting for conference participants Why I changed the event name from Women Entrepreneurship Forum to Selfmade Summit Who the event is for and activities to expect at the conference Additional teams and workforce we had to hire to help with the event preparation and operation   Resources Mentioned:   TEDx Talk: Be Inspired. Think Big. Take Action.  Join the Selfmade Summit Launch Team Group   Join me at the Selfmade Summit 2020   Be the first to grab your tickets to the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to the Selfmade Summit 2020 inaugural conference that will change your business - and life - forever.   To join the Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!   Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Amy Woods is a public speaker, podcast host, and the owner of a creative agency that specializes in repurposed content.  Amy works with podcasters, bloggers, and vloggers as well as busy business owners and entrepreneurs who don't have the time to reuse the 'treasures' they already have, which is their existing content. When she is not busy doing wonders for her clients, Amy appreciates life by traveling, skiing, eating, and enjoying life with her two young boys.   Amy joins me today to share how to multiply your content to maximize its value. We discuss the different ways to reuse existing content according to each social media platform and why you should post the original material on your website. Amy also shares with me why repurposing content is more than copy-pasting it from one platform to another, and the most important thing to keep in mind when repurposing your material. “Create content with repurposing in mind.” - Amy Woods   In This Episode of The Sigrun Show: What caused Amy to actualize her dream of being an online entrepreneur  The starting point of repurposing content Why live video is the ultimate form of content among the rest The right way of repurposing a video Why it’s not advisable to post your Facebook Live What your audience doesn’t want to see on your video When the content-repurposing planning starts How to increase your ability to get found by search engines The ultimate goal of repurposing content   Resources Mentioned:   Slideshare   YouTube Pinterest Connect with Amy Woods:   Content 10x   LinkedIn Facebook Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Procrastination and lack of time is an all too common excuse for many entrepreneurs who can’t seem to meet their goals and get the work done. We all have 24 hours in our day - no more, no less. So, what do you truly think is the biggest problem with creating online courses, and how do we solve it? In this episode I share how I (and others) have made time not only to create online courses but also to finish them. I share one of the best ways to overcome procrastination and give yourself the energy to tackle the forever-pending tasks on your to-do list. I also explain what to do the next time you want to use time as an excuse when you’re not willing to do the work necessary to finish the job.  “It’s never about time. It’s about being willing to do the work that’s needed to get you what you want.”- Sigrun In This Episode of The Sigrun Show: How we tackled two big projects in our home before the day hit 3PM The crucial factor for getting things done in a shorter amount of time How I encouraged my SOMBA community to come up with a new and free online course in a week How we doubled the participation of SOMBA members in this year’s online course challenge The strategies SOMBA members used to make time for the online course challenge   Choose the Right Course for You - FREE! Our SOMBA Summer School participants have been hard at work this summer creating The Ultimate List of Free 4-Week Summer Online Courses. Choose as many of the 260 FREE courses as you like as long as you promise to provide feedback. Languages and topics vary from business, health, music, mindset, and more. All courses start on July 15th.  So, what are you waiting for? Check out The Ultimate List of Free 4-Week Summer Online Courses and sign up now!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Patricia Lohan is a successful entrepreneur, speaker and Feng Shui expert who has helped thousands achieve great things and live their dreams through the power of their outer world - their environment, especially their homes. She is the author of the book The Happy Home, where she talks about the connection between your living space and your happiness, health, and wealth.    Patricia joins me today to share how the way you arrange your office space makes you successful in business. We talk about why you should be mindful of the things you put in your living spaces, as well as how Feng Shui works like a magnet in your life. Patricia also shares with me the top five mistakes people make when designing their working environment and how setting up your space the right way can help you achieve maximum positive impact in your life and your business.   “Make your home a vision for your future.” - Patricia Lohan   In This Episode of The Sigrun Show:   How Patricia was introduced to Feng Shui How applying her Feng Shui knowledge impacted her family and her parents’ business  What Patricia did to fast-track her brick and mortar business  Patricia’s biggest drivers for her success Where to position your desk and your back in the office How the visual cues in your office determine the direction of your life and business How to create clear boundaries between work and leisure using your space   Connect with Patricia Lohan:     Patricia Lohan Website   Facebook Twitter Instagram YouTube My Challenge for You:   Share your biggest Feng Shui takeaway from Patricia Lohan and what you can improve in your space to set it up for success.   Follow me on Instagram at @sigruncom. Create a post or an Insta Story sharing your biggest takeaway from the Feng Shui tips Patricia discussed in this episode. Tag me in your Instagram feed or Insta Story.   Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Mark Schaefer is a world-renowned speaker and educator of graduate marketing subjects at Rutgers University. His clients include global brands such as Dell, Adidas, and the US Air Force to name a few. He has also made guest appearances on national media channels such as CNN, CBS News, and The New York Times. He is also a best-selling author of seven books, which he wrote in the last ten years, that has been translated into 12 different languages and used as study materials in over 50 universities. Mark recently launched his book Marketing Rebellion, which ranks as number one in the Marketing and Advertising categories on Amazon.    Mark joins me today to share the basic principles discussed in his new book, Marketing Rebellion, where he identifies the lies and secrets in the marketing industry. He explains the crucial mindset change that today’s marketers and advertisers need to make as well as what to do as business leaders about adjusting to the changes in marketing trends. Mark also shares the root of what businesses should be doing in marketing and what’s missing in today’s marketing according to the Father of Marketing himself, Philip Kotler. “Psychology, sociology, anthropology - marketing is all things human.” - Mark Schaefer In This Episode of The Sigrun Show:   Why writing a book is a huge family commitment The tipping point that drove Mark to write his new book What the marketing industry says about the statement “Loyalty is dead” The new, current, and effective Marketing Department of businesses today Why people don’t believe businesses and ads anymore The three phases of marketing and advertising The only demographic that’s making time to view the ads on Facebook Why small businesses have a big advantage over big companies in the current marketing rebellion What makes it hard for gigantic companies to make the shifts to humanized marketing What businesses should have to connect with today’s consumers The problems Mark addressed in his previous books Resources Mentioned:     Episode #5: How to Become Known in 30 Months or Less with Mark Schaefer   Connect with Mark Schaefer:     Businesses Grow Website   Marketing Rebellion: The Most Human Company Wins Book Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age Book The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business Book Facebook LinkedIn Build a WIldly Successful Online Business - Join SOMBA Today!   Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.   If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!  

Merilyn Wilson Beretta is a business advisor and mentor for self-made entrepreneurs and CEOs. For over 25 years, she has helped business leaders develop their leadership skills, implement change management strategies, and increase their personal and professional effectiveness. Today, she focuses on helping female entrepreneurs transform into powerhouse female leaders in their industry through her group coaching program.   Merilyn joins me on today’s client success story episode to share how she achieved 23K in revenue within two months of joining SOMBA Momentum. We talk about  why she decided to join SOMBA and the aspects she found most enjoyable and helpful for her business. Merilyn shares with me how she structured the launch of her group coaching program, why she offered free strategy call sessions during her launch, and how those sessions impacted her conversion rates for her launch.   “You can’t do it alone. You do need like-minded people around you - and people at different levels of their journeys.” - Merilyn Wilson Beretta In This Episode of The Sigrun Show: How Merilyn turned her offline business into an online business Why she decided to join SOMBA What Merilyn loved the most about the SOMBA Momentum program How she earned 23K in revenue in two short months after joining SOMBA Momentum The strategy Merilyn used to launch her group coaching program Why she offered free strategy sessions during her launch How offering free strategy calls impacted the conversion rate of launching Merilyn’sgroup coaching program Her upcoming mini-launch Her goal for achieving 6-figures by the end of the year Why Merilyn decided to do more live group coaching sessions and how she plans to scale it Build a WIldly Successful Online Business - Join SOMBA Today!   Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.   If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. Please share, subscribe and review on Apple Podcasts Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Iris Seng is an 80% architect and 20% sidepreneur from Germany who helps entrepreneurs create brand stories. Her experience as an architect and team leader for more than two and a half decades play significant roles in her desire to empower women to show up and make an impact by telling stories.   Iris joins me today to share how she transformed her business from free membership to paid group coaching. We dives into how the SOMBA program helped Iris unlock the key to growing her business while on summer holiday, as well as how Iris found the action-takers she was looking for as a mentor and entrepreneur. We also talk about how Iris picked her excellent business idea, that enables her to have a sustainable business on top of her full-time job. “The self-esteem that I got as a mentor and as a sidepreneur - that’s a benefit for my role as a leader in the company as well.”  - Iris Seng In This Episode of The Sigrun Show: The turning point that led Iris to give up the membership group she built five years ago What inspired her to start mentoring other women How Iris discovered her zone of genius The strategy she used to launch and grow her online course How applying what she learnt in SOMBA impacted her business What led her to take time from her summer holiday to create a course Resources Mentioned: #61: Build an Online Business on the Side as a Teacher with Gyda Gudjonsdottir Build a WIldly Successful Online Business - Join SOMBA Today!   Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.   If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Kasia Krasucka is a Polish expat currently living in Copenhagen and has been an English teacher for 17 years and counting. When she moved from England to Denmark in 2015, she worked as an interpreter after becoming proficient in the Danish language in only a year. Launching her one-to-one Danish classes to Polish speakers a year later, Kasia aims not only to educate her students about a new and different language but also to empower them to live their lives more authentically, by becoming aware of and shedding their self-limiting beliefs.   Kasia joins me today to share how her first webinar in her newly launched business had a phenomenal 80% show-up rate and almost 8% conversion. WeShe discusses why she decided to get help through the SOMBA program, when she could have built her business on her own, as well as the surprising support she received from the SOMBA community. With zero knowledge on many things, including how an online business works, Kasia also shares how this naivety made her less prone to perfectionism and, instead, more susceptible to learning. “Do not reach for being perfect, but just focus on those little steps every day and look at how you move forward.” - Kasia Krasucka In This Episode of The Sigrun Show:   What Kasia’s business looked like six months ago The freebie she came up with and why she promoted it on Facebook instead of through her email list Why she chose to promote to a cold audience How she built her email list from nothing to over 1000 people in 30 days How her mindset changed from being a perfectionist to a humble learner What made her decide to do a webinar to launch her business The factors she considered while she determined the pricing of her new course How she psyched herself up while preparing for her webinar The approach she used to offer more value to those who attended her webinar The valuable support she never thought she would have in the SOMBA program Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success   Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.   So if you’re ready to scale your online business to new heights, click here to sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Juliane Banner helps alternative medicine practitioners create a sustainable business by teaching them how to find patients through online marketing. Her desire to help and mentor others is fired up by her passion for alternative medicine partnered with a decade of experience in marketing and business administration. Juliane is an online entrepreneur who loves the freedom and control that entrepreneurship provides.   In today’s client success story episode, Juliane shares how investing in herself has helped her business and her clients get better results. She shares how she discovered SOMBA and what inspired her to join the program. She shares how her joining SOMBA has provided the ideal environment she was looking and the significance of having an available and accessible coach, as well as a supportive community, that offers valuable guidance. She also shares how joining SOMBA and investing in herself has impacted her online business. “Now I feel that I have even more to give to my clients. Thanks to the fact that I invested in myself and I grew, my clients can grow more, as well.” - Juliane Banner In This Episode of The Sigrun Show: How Juliane’s entrepreneurial journey got started after getting fired from her job What she did to prepare herself to become an entrepreneur What made the SOMBA program different from other mastermind groups What changed for Julianne after joining SOMBA Why she’s not frightened to make personal investments anymore Why investing in yourself is the best investment you can make The main changes she made in her business model after she joined SOMBA Her business plans and investments in the upcoming months Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success   Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.   So if you’re ready to scale your online business to new heights, click here to sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

If you desire to help others succeed faster through your personal brand, there are many ways that you can do so while gaining financial rewards. Whether it’s one-to-one, one-to-few, or one-to-many, there is a perfect revenue model for you and your services. You just need to look at what’s in your hands right now - your community, your capacity, and especially your offerings - to determine which revenue stream is right for you at the moment.   Today, I share 14 common ways that most service-based online entrepreneurs use to make money online. I dive into how each revenue stream works and when it is time to move to the next one. I also share why having high-priced programs is better and share a list of add-on revenue streams that you can include with your main programs. “Never stop something if you haven’t replaced your income in another stream.” - Sigrun In This Episode of The Sigrun Show: The most obvious way to make money online What to do if you don’t have a big community or email list How to bundle your sessions for an easy ‘yes’ from the client A method that helps clients finish their online course The difference between a membership site and a signature online course Why people join membership sites and how to build an ascension model using this approach Defining a mastermind group and the right time to offer one The difference between a mastermind and a group coaching program What to offer when you want to work with your best clients on a deeper level A revenue stream that makes the bond of your online community stronger The present-day ‘business card’ that can also serve as a great way to distinguish yourself from others in your industry When to start charging for speaking engagements Two ways to implement licensing and certification Supplemental revenue streams that you shouldn’t ignore Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success   Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.   So if you’re ready to scale your online business to new heights, click here to sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Stacey Mendelson is a veterinarian turned certified life coach in Toronto, Canada where she focuses on helping divorced men and women navigate the stressful waters of divorce, family court, and custody cases, while fiercely advocating children’s rights in family court. As a 50-year-old single mother, she uses her experience of the hardship and stress involved in divorce and custody cases, to help her clients move toward their personal goals and show up as the best parent and litigant possible.   In this client success story, Stacey and I talk about  how she is building her online coaching business. We discuss  why she changed her career from working as a veterinarian to becoming a life coach and how she found her first beta client. We also talk about how joining SOMBA and using our buddy system helped her turn her passion into an online business.   “I have become the most courageous version of myself in my business.” - Stacey Mendelson In This Episode of The Sigrun Show: Stacey’s strategy for gaining referral clients from local family lawyers How connecting with other coaches that offer similar services has impacted Stacey’s business The important shift she made from a competitive mindset to a mindset of abundance Lessons she has learned since joining SOMBA The value she receives from the SOMBA buddy system What Stacey’s goals are for transitioning from 1-to-1 coaching to starting group sessions How the skills she used as a veterinarian have helped her as an online coach How joining SOMBA has impacted her entrepreneurial journey Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success   Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.   So if you’re ready to scale your online business to new heights, sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Claudia Chan is a leadership and culture expert, author, and the creator of S.H.E. Summit, an award-winning leadership conference that has helped over 100 organizations accelerate diversity and inclusion in their workplace while transforming their company culture as well as their community. She has helped thousands of women advance their careers and reach their highest potential. Claudia was recently named as one of 8 UN Women Champions for Innovation. Additionally, she has been recognized as the “Richard Brandson of women’s empowerment” by Fast Company.   Claudia and I discuss her story behind the development of S.H.E. Summit and how women can achieve their highest potential. We dive into  her definition of the term “leadership” and why it’s much more than leading your team, your company, and your revenue. Claudia shares why she believes we need to redefine leadership, why it’s crucial for startups and entrepreneurs to develop their leadership skills, and why women need to think and dream big. We also talk about  why she believes your potential is limitless and how your confidence, courage, and community impact your ability to achieve your potential. “Your schedule is less about what you get done and more about who you want to become.” - Claudia Chan In This Episode of The Sigrun Show: How society’s perception of  gender equality, diversity, and inclusion have evolved How Claudia transformed  her career from working in women’s entertainment to women’s empowerment The true meaning of “leadership” and why she believes we need to redefine it How women give up power when they don’t consider themselves leaders What it means to reach your highest potential The connection between your impact and your ability to reach your highest potential Why it’s crucial for entrepreneurs to develop their leadership skills, regardless of the size of their business. Identifying your legacy, your impact, and what you want to represent The importance of envisioning your success How your confidence, courage, and community impact your ability to rise to your highest potential   Connect with Claudia Chan: S.H.E. GLOBL S.H.E. Summit How We Rise Leadership Course   Claudia’s book This Is How We Rise: Reach Your Highest Potential, Empower Women, Lead Change in the World     Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

How do you create a million-dollar online course? That’s a million-dollar question for many female entrepreneurs. Creating an online course is not a project that can (or should) be completed overnight. Growing your course to become a high revenue generator for your online business takes equal amounts of time, patience, persistence, and clarity.   In this episode, I give you  the strategies I used to create my signature online course and explain how I grew it into a million-dollar online program in less than 2 years. I let you in on  the challenges I faced while developing my course idea and how it has evolved over time. Find out what the difference is between an online course and a signature online course and why I believe every signature online course has the potential to become a million-dollar revenue generator. And I explain why it’s important to give yourself adequate time to develop your course idea, plan your content, and get clear on your ideal client before launching your course to your community. “All signature online courses have the potential to be a million-dollar online course.” - Sigrun   In This Episode of The Sigrun Show: Why the first step in  building an online business is not launching acourse The challenges I faced launching my first online course The difference between gated and non-gated content and and why it’s important to have both How to repurpose your webinar content to increase your revenue The true definition of a signature online course Why it’s important to give yourself time to get clear on your ideal client and what your signature course should be about The steps I took to create my signature course How to price your signature course The evolution of your marketing strategy after launching your signature online course Why it’s important to identify how your signature online course will be different from others Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success   Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.   So if you’re ready to scale your online business to new heights, sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!  

Alex Scheach is a bold single mom who specializes in software engineering and programming. She helps other single mom entrepreneurs by providing them with top-quality plug-and-play websites for an affordable rate. With her offerings, Alex gets to empower these brave and wonderful women who take the necessary steps to achieve financial independence.   In this client success story episode Alex and I talk about how she got her business started after joining SOMBA to get the direction she needed to create a sustainable business. We also discuss how she got sucked into and overcame the shiny object syndrome and the life-changing insights Alex learned from her SOMBA peers about how to tame online noise.   “Stay away from the shiny objects. Don’t get sucked into all the glittery stuff of new software and new challenges.” - Sigrun In This Episode of The Sigrun Show: The turning point that led Alex to seek help and direction for her business The circumstances that led her to choose between getting help or going back to the corporate world The insights Alex uncovered about membership sites The most crucial lesson she learned about membership programs How her business has improved since she joined SOMBA The factors that make it easier to reach a six-figure business Build a Thriving Online Business - That LASTS!   Do you want to grow a successful online business for years to come? I’m giving free access to FIVE of my best masterclasses. Starting June 3, over 5 days, you’ll receive one free masterclass each day - teaching you everything from creating a compelling offer to podcasting to creating Facebook ads and webinars. With this short yet comprehensive business course, you’ll learn everything you need to know to turn your passion into a thriving online business.   So...what are you waiting for? Click here to get exclusive access to my FREE 5-Day Online Business Course today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Part of building a successful online business is designing a system that allows you to work effectively and efficiently as your business grows. And to build a highly effective system, you need to leverage a variety of tools. But, with literally hundreds of thousands of tools available, many entrepreneurs feel overwhelmed and procrastinate on finding the right tools to add to their business arsenal.   This is what I call the Tools, Tactics & Template Phase of entrepreneurship - and staying in this phase can have a dramatic, negative impact on the growth and success of your business.   In this episode, I explain why you shouldn’t get stuck in the Tools, Tactics & Template Phase of online business and how this form of procrastination and analysis paralysis can hinder your ability to turn your passion into a profitable online business. I share the tools I use and how they have helped me grow my business to 7 figures. I explain how each of these tools work, what  you can expect to invest, and the features available in the free and paid plans. I also share how my team and I use these tools to collaborate and streamline operations to help keep my business running smoothly year after year. “When you’re stuck in that phase of wondering what tools to use and you’re not moving forward in your business - that is not a good place to be.” - Sigrun In This Episode of The Sigrun Show: Tools I use to collaborate with my team on documents, images, and audio files The value of using a project management tool How to choose the right email automation software for your online business The features you should consider when choosing the right accounting software for your business Choosing the right scheduling tool to schedule calls with your clients Using automation tools to streamline your processes and connect multiple tools together Tools that can help you create beautiful landing pages Where to host your online courses and other paid content Creating beautiful images and graphics - even without graphic design experience Tools you can use to record, edit and host video content What to use to record and edit audio content How social media scheduling tools can help you save time The benefits of using helpdesk software Affordable survey software Why you need to invest in an electronic signature software tool Tools for building, hosting, and tracking analytics for your website Investing in backup software Using multiple payment processing tools for your online business Resources Mentioned: Grab the full list of 30 Essential Online Tools for Business Success Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Dr. med. Janna Scharfenberg is an Ayurveda expert who wants more than to help her patients get well - she teaches them to live a healthy life. She is a medical practitioner, a certified yoga teacher, and the author of the bestselling book Ayurveda for Life. Janna teaches her clients, including other health professionals, about the Ayurveda way and how to run a health and wellness business through training, coaching, and workshops.   Janna joins me to share what inspired her to use and apply Ayurveda—a traditional method applied to the wellness of a whole person’s system—in today’s modern living. She discusses the biggest myths she’s had to dispel as well as how to do Ayurveda even without the original Indian oils and spices. She also discusses the pivot she made in her business model and her exciting plans ahead as a result of her business transition. “Ayurveda is a whole system which is looking at every little part of your life.” - Janna Scharfenberg In This Episode of The Sigrun Show: What Ayurveda is and why Janna teaches it to her clients The difference between commercial medicine and traditional medicine What Ayurveda is known for in the western world and the popular misconceptions about it The parts of your life where you can use Ayurveda The different types of Ayurveda Examples of small habits you can change to apply the Ayurveda way in your life What Ayurveda dosha is and its types What to do next if you want to pursue the Ayurveda method after reading her book Resource Mentioned:   Episode 14: [On-Air Coaching] How to Scale My Signature Program Without Losing Quality   Connect with Janna Scharfenberg:   Dr. Janna Scharfenberg.com   Ayurveda for Life   Facebook Instagram   Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Natalie Jill is a high-performance coach and fat-loss expert who leveraged the Internet to create a following of 2.5 million on social media. She helps hundreds of thousands of people transform into their best version ever. She is also a licensed Master Sports Nutritionist, a functional fitness trainer, and the author of the bestselling book Aging in Reverse. For the past few years, Natalie has also been one of the top influencers in the health and fitness industry as recognized by Forbes and Greatist.   Natalie joins me to share what led her to the drastic transformation she experienced in her life -- physically and mentally. She explains what False Assumed Truths (F.A.T.s) are, how they impact your ability to achieve your goals in life and in your business, and the steps needed to reverse your mindset to achieve your goals. Natalie also shares the power of the mind body connection and how this power can transform not only the way you think but also the way you live. “It’s a change of state - it’s your mindset - before you can plan your plate, which is the nutrition, and then ultimately your weight.” - Sigrun In This Episode of The Sigrun Show: How Natalie kills F.A.T.s (False Assumed Truths) for a living How to apply F.A.T.-killing to your life and business The three steps to transformation Why her book is entitled Aging in Reverse Things you should take ownership of before you can start making real change The process behind the decisions you make Why you need to be open-minded with what you can do regarding your nutrition, movement, and health How to start new life patterns - even at age 50 or more The same method she uses every time she experiences a rough spot The secret ingredient in her program that allows her followers to achieve lifetime results Connect with Natalie Jill:   NatalieJill.com   Aging in Reverse Leveling Up – Creating EVERYTHING From Nothing Podcast Facebook Instagram Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Most entrepreneurs, if not all, want to have the right people on their team. The person with the right skills who accepts the challenge and matches your values - that would be the perfect match! While it is good to set expectations for your team and your

Theresa Loe is a serial entrepreneur and business coach who founded her business as a result of the first two businesses she started simultaneously. She is the host of the award-winning Living Homegrown podcast where she talks about food and organic gardening. For nine years, Theresa was the co-executive TV producer of Growing A Greener World, a popular gardening series in the US on the PBS network.   Theresa joins me to discuss her entrepreneurial journey as she pivots from one business to another. She explains why having a team is important for the growth of your business and how to hire a team when the right time comes. Theresa also shares what an integrator is and the significant role this person plays in the success of your business as well as the signs to look for to assure that you and your potential integrator are headed in the right direction. “We are not handing out tasks. We are handing out the responsibilities. You don’t want to be managing. You want to be the visionary.” - Theresa Loe In This Episode of The Sigrun Show: How other influencers noticed Theresa and how this affected her career trajectory How she transformed from nothing to the authority figure her audience is looking for Why her group coaching services immediately took off The purpose of bringing people on your team and how this step affects your business growth What an integrator is and the personality tests that potential integrators can take to assess their fit  The three different types of leaders necessary in the online space Why Theresa uses the word “leader” instead of member to refer to each person in her team How having an “impact goal” affects your business and team success Why it’s crucial to share your vision with your first team member on the first day How to build trust in the decisions that your team is making  How knowing your personality helps you as an entrepreneur Why it’s crucial for everyone on your team to match your core values Resources Mentioned: Rocket Fuel by Gino Wickman and Mark C. Winters Connect with Theresa Loe:   LivingHomegrown.com Living Homegrown Podcast   Get Your Free Assessment! TeamUpRoadMap.com Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I recently flew to Amsterdam for one night to meet with over 20 SOMBA participants. One of the stops on Michelle Obama’s tour for her book Becoming was being held there in the Ziggo Dome with over 15,000 fans, and I simply could not pass up the opportunity to see the former US First Lady in person.   In this episode, I share 8 lessons from attending Michelle Obama’s book tour. I discuss how my values and beliefs on raising children align with Michelle Obama’s and why entrepreneurs need to focus on their health and wellness. As well as sharing how Michelle has inspired me to let go of perfectionism and ask for help. I also share the mantra Michelle used as First Lady when faced with political attacks and why I’ve decided to adopt this mantra when reacting to comments and feedback online. “You can have it all. But you need to ask for help - or hire help.” - Sigrun In This Episode of The Sigrun Show: How Michelle Obama raised her children on the concept of “raising adults” vs “raising children” Michelle’s values for maintaining a stable lifestyle for her children despite frequent travel Why Michelle worked so hard to get accepted into Princeton University and why she emphasises the importance of education Michelle’s morning fitness routine and why she believes health and fitness is important The importance of asking for help How Michelle’s mantra helps her manage negative criticism as a powerful female leader The “soft power” Michelle used as First Lady to scale her impact on the country and the world The importance of sharing your story Resources Mentioned: Episode #295: Book Review: Becoming by Michelle Obama Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Gwen Lane is a lifestyle entrepreneur with a background in digital marketing who coaches other influencers - as well as aspiring influencers - in ways to expand their reach and maximize their revenue as well as their impact. Her advertising experience has led her to work in the entertainment and e-commerce industries such as Disney, Nike, Nordstrom, and Facebook.   Gwen joins me to discuss influencer marketing and define what an influencer is, what they do, and how you can become one. She talks about the strategies she used to achieve her influencer status as well as the different ways you can monetize your influence on top of brand sponsorship. She also shares a powerful tool that will help you market yourself as a digital influencer to brands and companies as well as the right approach to take when you are a beginner influencer. “If you do it with good intentions, to help your audience, then the right brands and the right people will partner with you.” - Gwen Lane In This Episode of The Sigrun Show: How Gwen’s business accelerated because of her corporate background When she started her blog, The LA Girl The criteria for being an influencer The different kinds of influencers, based on their follower numbers Why there’s a big advantage for companies and brands to work with influencers Can coaches also be influencers? How to make an Influencer Portfolio The going rate for influencer marketing How small brands can take advantage of influencer marketing for their products The right way to approach influencers if you want to work with them Why choose to be an influencer when there are so many already Connect with Gwen Lane:   TheLAGirl.com   The Spark Society Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Countless entrepreneurs use social media as part of their primary marketing strategy. Millions - if not billions - of people are on social media, and we may want to reach as many of them as possible. But with this large number of people comes overwhelming challenges that every online business owner needs to overcome.   I share the social media challenges that prevent online entrepreneurs from moving forward. As well as discussing how these challenges affect how your audience behaves and the direction of your social media marketing. I also discuss the opportunities that come up despite facing these hurdles as well as some tips on the emerging social media trends to take advantage of. “Where there are challenges, there are opportunities.” - Sigrun In This Episode of The Sigrun Show: The reasons businesses use social media for marketing How the Cambridge Analytica scandal caused some serious privacy concerns and doubts on data protection methods Why it’s challenging to build Facebook trust How passive consumption plays a role in the high rate of loneliness and depression among social media users How the cost of social media ads affect businesses Why Amazon has the potential to be the next social media giant The current marketing trend that gets your Facebook post more attention The similarities between Facebook and YouTube The proposed solution for overwhelming the Facebook feed problem What the Facebook Ad Funnel is and how it works How to lower your Facebook ad cost Where you should focus your content strategy What to do before asking your audience for the sale Social media channels aside from Facebook that people are looking into   Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Christina Jandali is a business growth strategist who helps boost her clients’ profits through the power of Facebook. She’s passionate about helping those who want to do more and be more outside of their 9-to-5 jobs. She also helps entrepreneurs get seen and make their business stand out in today’s busy market.   Christina joins me to share how to create an engaged Facebook community ready to buy your offerings. She explains why seemingly popular Facebook groups sometimes close down, the importance of paying attention to the kind of content you share in your Facebook community and the metrics you should - and should not - pay attention to as a Facebook group owner. She also shares how Facebook groups benefit new business owners as well as multiple six-figure entrepreneurs, and how your Facebook members can become ambassadors of your group. “Business is about creating relationships with your audience and your community and creating connection.” - Christina Jandali In This Episode of The Sigrun Show: How Christina figured out what she was meant to do How she created her first program What drove her to create her Facebook community How community engagement comes naturally How to find the purpose for your posts The difference between vanity metrics and purposeful engagement How to sell on Facebook Groups without sounding salesy How to filter the right people into your group The benefits of having a Facebook page versus a Facebook group When to hire a community manager to help manage your Facebook group Connect with Christina Jandali:   DeliverYourGenius.com How to Get Your First 1000 Facebook Group Members   Grow Your Facebook Group - 5 Day Challenge Leading A Kickass Facebook Group Get a chance to win 1-1 coaching with me!   As I celebrate my fifth anniversary in online business, I’m giving away FIVE 30-minute coaching sessions - each one valued at $500! Follow the instructions below to be entered to win. The winners will be announced on Instagram on my birthday, April 5.   Subscribe to The Sigrun Show with your favourite podcast app. I use Apple Podcasts on my phone but there are many others to choose from including Spotify. Leave a 5-star review on Apple Podcasts. If you don’t know how to leave a review? Click here for a video with instructions for you. Follow me on Instagram, my username is @sigruncom. Take a picture of yourself listening to the show or a screenshot of your podcast player playing the show and tag me (my username is @sigruncom) using the hashtag #sigrunshow in your Instagram story or Instagram post. Send me an email with your review and your iTunes username (otherwise we won't know who is behind the iTunes review). Your name will be added to our pot and we’ll announce the winner on Instagram on April 5th 2019. If you’ve already left us a review, you can still participate. Follow the instructions mentioned above and use the review you have already left us. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

It’s been five years since I had my first sale in my online business. Over the years I’ve been building my business, I’ve met remarkable people who’ve influenced me, impacted the direction of my business, and contributed to the growth of both my company and my role as a leader and entrepreneur. I’ve learned a lot along the way and look forward to the ways my business will impact and better the lives of others in the exciting years to come.   In this 5-Year anniversary episode, I share ten valuable lessons that helped me build my business from zero to multi-million dollars in only five years. I share relevant tools and experiences that helped me build my online business, and increase my efficiency and following.   “It’s your willingness to invest that’s going to determine how successful you’ll become as an entrepreneur." - Sigrun In This Episode of The Sigrun Show:   The common mistake aspiring entrepreneurs make How helping others without actively selling benefits your business The healthy mindset that will help you thrive in networking events The people who can help you build your business How I created highly valuable free content that impacted my following What to do if you want a faster return on investment How to make people trust you faster The different ways you can invest in your business The definition of “refocus” and how to implement it in your business How to start building your dream team Slowing down to speed up your success What it means if you’re not growing as a leader and entrepreneur Resources Mentioned:   MailChimp Ontraport Infusionsoft Good to Great by James C. Collins My Challenge for You:   As I celebrate my fifth anniversary in online business, I’m giving away FIVE 30-minute coaching sessions - each one valued at $500! Follow the instructions below to be entered to win. The winners will be announced on Instagram on my birthday, April 5.   Subscribe to The Sigrun Show with your favourite podcast app. I use Apple Podcasts on my phone but there are many others to choose from including Spotify. Leave a 5-star review on Apple Podcasts. If you don’t know how to leave a review? Click here for a video with instructions for you. Follow me on Instagram, my username is @sigruncom. Take a picture of yourself listening to the show or a screenshot of your podcast player playing the show and tag me (my username is @sigruncom) using the hashtag #sigrunshow in your Instagram story or Instagram post. Send me an email with your review and your iTunes username (otherwise we won't know who is behind the iTunes review). Your name will be added to our pot and we’ll announce the winner on Instagram on April 5th 2019. If you’ve already left us a review, you can still participate. Follow the instructions mentioned above and use the review you have already left us. Build Your Dream Business FREE Video Series   Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Colin Boyd is a Certified Professional Speaker (CSP) and qualified Performance Coach with the International Coaching Federation who helps others pitch their stories powerfully. He equips business owners with the skills they need to communicate their story persuasively on stage or online. With an Executive Coaching diploma and EDISC Behavioral certification, Colin helps his clients offer their products with clarity and boldness as they develop the confidence they need to present their ideas effectively.   Colin joins me today to explain the relationship between communication, public speaking, and selling. He discusses the different parts of a presentation and the different levels of the Speak and Sell Journey that allows you to shift your mindset on the focus of your presentation. He also shares the most significant revelations he’s had about the importance of masterminds, the transformation of business owners from speakers to sellers, and the different powerful ways to influence people. “Speaking isn’t about education. It’s not about entertainment. But speaking is selling.”- Colin Boyd In This Episode of The Sigrun Show: One of the reasons masterminds are so powerful The difference between presenting to your audience and conversing with them The role that your audience’s beliefs play in your speech and sale The true purpose of telling a story Three parts of any presentation The biggest problem your audience have when listening to you speak How to know what to teach and how much content to give Sample frameworks and structures of a persuasive speech What happens if you give your audience too much “How To’s” How to build and design your presentation The level of the Speak and Sell Journey that allows you to tap your audience’s conviction Where your real influence kicks in Resources Mentioned: Episode 57: How to Sell in an Engaging Way on Stage with Colin Boyd Connect with Colin Boyd:   Colin Boyd Website   Instagram Facebook Freebie for you! Sell with Story Guide Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Marsha Shandur is a Storytelling Coach who helps big organizations, solopreneurs, and keynote speakers craft their stories in a way that creates instant connections with their ideal clients. Raised in a Russian household, Marsha lived and breathed storytelling growing up so much that she incorporated it into her previous jobs as a radio DJ and a networking mentor. Today, Marsha’s approach has been so impactful that she was featured in Forbes, BBC, and Mashable.   Marsha joins me on this episode to share how you as a business owner can immediately connect with your dream clients by using storytelling in your branding, sales pages, and your speech. She explains what ‘action scenes’ are and how they help you craft your story and explains the most important part of any story. She also shares why her organization is split into two as she caters to organizations and individuals as well as the reasons why she doesn’t turn away someone who wants to learn how to tell their stories. “Every time you think that something could be a story or could be an action scene, write it down.” - Marsha Shandur In This Episode of The Sigrun Show: The journey that led Marsha to be a storytelling coach How she ended up with her domain name How to create a good story that connects with your potential clients As well as how to make people feel like they know you better Debunking the myth about natural storytellers How to use the “Freaky Friday” body-swap approach when telling your story Different ways to say your emotions Telling a story on stage versus trying to teach or telling a story online What matters when you’re collecting stories How a stranger led her to her first coach What it means to face yourself every day as an entrepreneur Connect with Marsha Shandur: YesYesMarsha.com Yes Yes Marsha on Facebook Free resources for you! How to Tell Captivating Stories and The Baby Walk Story Sessions Audio Series Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

As business owners, it is important to celebrate our accomplishments and the milestones we have achieved in our entrepreneurial journey. That’s why each time I reach a new milestone in my business, I like to celebrate and share my achievements - including the milestones we reach with my podcast.   Since August 2017 when I released my first episode of The Sigrun Show, I have truly enjoyed my podcasting journey. One of the biggest benefits my podcast has given to me and my business is the ability to deeply connect with you - my listeners. So, upon reaching my 300th episode, I certainly wanted to celebrate this accomplishment with you.   To celebrate, I asked my listeners to share their favorite podcast episodes from The Sigrun Show, why these episodes made it to the top of their favorites list, and what keeps them tuning in to the show each week. They also share some of the biggest takeaways from their favorite episodes as well as how the show keeps them motivated, inspired, and reenergized to keep pushing forward in their online business. “Sigrun is a breath of fresh air in a really noisy online world.” In This Episode of The Sigrun Show: How my episode with Ali Brown inspired listeners to be bold, confident, and iconic. Why one listener calls The Sigrun Show “the most inspiring podcast for entrepreneurs.” How sharing my personal business journey inspires and motivates podcast listeners. How the show helps listeners feel reenergized and inspired to keep moving forward. Why listeners loved the On-Air Coaching episodes and the value they received from each episode. How the show gives listeners a motivation ‘kick in the butt” when they need it most. How the show inspires online entrepreneurs to think big, take action, and believe anything is possible. Why our listeners enjoy watching The Sigrun Show grow, evolve, and continue to develop as much as I do. Why the number one reason listeners say they love the show is because of the diverse topics and stories shared in each episode. How being raw and authentic helps listeners feel more connected and related to me and my guests. How the show helps online entrepreneurs “break boxes” in their life and business. Resources Mentioned: Episode 47: How Your Money Mindset Affects Your Revenue Potential Episode 56: How Your Mind Influences Your Business with James Wedmore Episode 250: How to Detect and Work Through Your Upper Limit Problem Episode 271: How to Step Into Your Zone of Genius and Become Iconic with Ali Brown Episode 297: Find Your Why and Your Business Will Thrive Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

One of the goals of being an entrepreneur is to earn money. While setbacks and challenges are inevitable, it is important to know your money mindset because you may be impacting your business and sabotaging your own success because of limiting beliefs that have been ingrained in your mind.   In this episode, I share how your money mindset plays a vital role in the success of your business. I explain how I discovered the story behind my beliefs about money and why your beliefs are important and how they affect your business. I also discuss how you can change your mindset to prevent it from holding you back and from interfering with the growth of your business. “We all have some kind of limiting beliefs. The key is to uncover them. ” - Sigrun In This Episode of The Sigrun Show:   How my money mindset affected my revenue Realizing my limiting beliefs and money mindset Figuring out why I believed that rich people are bad and how it influenced the success of my business Comparing wealthy and unhelpful paternal grandparents versus poor and helpful maternal grandparents How I changed my money mindset and created new beliefs Key Takeaways:   Discover your limiting beliefs and create a new, empowering story. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset It doesn’t matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don’t work on it. This is why I have put together a free guide for you with all the tools that I use.   Sign up now to start to work on your money mindset today!

Holly Signorelli is a certified public accountant (CPA), financial adviser, and wealth strategist for seven- and eight-figure professionals such as doctors, lawyers, and real estate investors. She is the author of multiple books including Do You Know Where Your Money Is® and The Secret to Wealth: How to Change Your Money Story. In addition to managing her business, she also currently works as an Investment Advisor Representative of Cabana LLC.   Holly joins me to share how your money story can attract wealth and abundance in your life. She discusses the background that influenced her to have a positive mindset about money, the different types of clients and how they differ from one another, and why she uses the boutique firm approach in her business. She also shares the relationship between the law of attraction and your brain as well as the concept of frequency illusion and why this concept is crucial with money. “If you are not in a symbiotic relationship with your money, then you are not going to get the money that you want because your brain is constantly making choices for you. ” - Holly Signorelli In This Episode of The Sigrun Show: Why Holly decided to be a certified public accountant (CPA) and a financial adviser How she maintained her CPA clients when she transitioned as a financial adviser The turning point that led her to sell her bigger company and take a break What a boutique firm is and why she applies this strategy in her business Describing the different archetypes of clients and how different they are from one another Why she reached out to and collaborated with a neuroscientist as she wrote her book What symbiotic resonance is and how it applies to your money mindset How the Law of Attraction impacts your brain The inspiration behind her book The Secret to Wealth: How To Change Your Money Story What Holly includes in the money story for it to work What frequency illusion is and why this concept is vital with money How to deal with mental resistance that manifests in your body Resource Mentioned:   Feel the Fear and Do It Anyway by Susan Jeffers Ph.D.   Connect with Holly Signorelli:   HollySignorelli.com   Holly Signorelli on Facebook Holly Signorelli on LinkedIn   Do You Know Where Your Money Is? The Secret to Wealth: How To Change Your Money Story   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Throughout my journey as an online entrepreneur, I have discovered and met hundreds of inspiring, motivating entrepreneurs. Since launching The Sigrun Show in August 2017, I have had the opportunity and pleasure of meeting even more high-achieving entrepreneurs who are truly making a difference and impact in their industries.   These entrepreneurs are people like you and me - people that are out there following their dreams, taking action, and achieving great success.   So, to celebrate our 300th episode milestone, I invited 13 amazing guests I’ve had on the show before to share their best business advice for aspiring online business owners.   Here’s what they said… Invest in Yourself Jasmine Star dropped out of law school to follow her passion for photography and has never looked back. She has built a successful online business based on her passion. I first met Jasmine 10 years ago on Creative Live where she was teaching others how to take beautiful, professional wedding photos.   Last year, I interviewed Jasmine as a special guest on The Sigrun Show to share her strategy for attracting raving fans on social media - particularly on Instagram.   In this episode, she shares why online entrepreneurs need to double down on what they know, who they are, and truly believe that they are enough to make an impact in the world. She also shares why investing in yourself is one of the most valuable - and important - decisions you can make as a budding entrepreneur.   Jasmine Star’s Best Business Advice for Online Entrepreneurs: “Double down on what you know. Double down on who you are. Double down on where you need to go.” Follow Your Gut Instincts When I first met Tamiko Kelly at BBD Live in California, I instantly found her story and business fascinating. When I launched my podcast, I knew her story would inspire many aspiring female entrepreneurs. Tamiko joined me on episode 274 where she shared how she built a thriving online business as a baby sleep trainer.   In this episode, she shares why your opinion is the only one that truly matters as an entrepreneur and the importance of following your gut instincts as you build your online empire.   Tamiko Kelly’s Best Business Advice for Online Entrepreneurs: “The only opinion that matters is yours. It’s your business. You have the freedom to run it however you want.” Envision Yourself as Successful   Nicole Holland is the founder of Interviews That Convert and the host of the Business Building Rockstars Show. I was first introduced to Nicole by a friend who suggested I listen to her show. Shortly after, her podcast agency reached out to request that I interview Nicole on my show, where she shared how to be a great podcast guest and run a top-notch show - and we quickly became friends.   To celebrate episode 300, Nicole shares why it’s important for entrepreneurs to view themselves as successful - even before they’ve achieved the success they desire. She also explains why it’s critical to hold onto your vision of success - no matter what.   Nicole Holland’s Best Business Advice for Online Entrepreneurs: “As long as you are holding that vision of yourself as a success and taking aligned actions to move directly toward that success - you will be successful.” Create a Simple Plan - and Stick to It Caroline Balinska is the creator of eCommerce Marketing Lab. She is a serial entrepreneur who has built several online businesses and has learned many valuable lessons along the way. She joined me on episode 245 to share tips for creating a successful ecommerce strategy.   In this episode, she shares why she believes the key to building a successful online business is through intentional planning and avoiding shiny object syndrome.   Caroline Balinska’s Best Business Advice for Online Entrepreneurs: “Create a simple plan. Work backwards from where your goal is.” Make Your Physical & Emotional Wellbeing Top Priority I’ve known Lisa Carpenter online for several years through various Facebook groups. She is an author, speaker, educator, and coach that teaches high-achieving entrepreneurs how to unleash their inner power and establish personal and professional boundaries that will catapult their businesses - and their lives - into the success they desire.   Lisa joined me on episode 247 where she discussed why entrepreneurs need to stop pushing their way to success - and how to do it - so it’s no surprise that her top tip for achieving success as an online entrepreneur is to make your health as well as your physical and emotional wellbeing your top priority.   Lisa Carpenter’s Best Business Advice for Online Entrepreneurs: “If you want to create massive impact and massive influence, you must show up as your best self everyday. This means making rest a non-negotiable part of your business strategy. You can’t have a thriving business if you are falling apart.” Add a Personal Touch to Your Business I first met Rachael Cook through a mutual friend. In 2015, we were also part of a mastermind group together and have watched each other’s businesses sour over the years. She is an award-winning business strategist focused on helping small business owners, entrepreneurs, startups, and executive leaders design their business and careers in a way that works for them.   I recently interviewed Rachael on episode 273 where she shared her powerful strategy for planning your best year yet as a CEO and online entrepreneur.   Today, she shares why doing the things that don’t scale and adding a personal touch to your online business are the keys to standing out among your competitors.   Rachael Cook’s Best Business Advice for Online Entrepreneurs: “Those little personal touches matter. That’s what helps you truly stand out.” Short-Term Action Creates Long-Term Impact Jason Brown is the founder and Senior Coach at The Brown Report and is one of a few guests I’ve had the pleasure of interviewing multiple times on the show. Jason made his first appearance on The Sigrun Show on episode 182 where he shared tips on how to successfully start investing in the stock market. He came back on episode 199 to share his strategy for automating his sales funnel with YouTube.   Today, Jason shares why his top piece of advice for budding online entrepreneurs is to understand that even though the actions and steps you take today may not reap immediate rewards - the long-term returns on your investment can be so much sweeter. Jason Brown’s Best Business Advice for Online Entrepreneurs: “The results you’re getting today are in direct relationship to the things you did 6 to 12 months ago.” Take Imperfect Action Lisa Corduff is the creator of Keepin’ Food Real and Small Steps to Wholefoods. I first met Lisa two years ago at a mastermind group we attended together and we quickly became friends. Lisa joined me on episode 77 where she explained why being authentic is critical for building a thriving, successful online business.   Today, Lisa shares why taking imperfect action, letting go of the idea of perfection, and avoiding comparing yourself to others is the key to succeeding in online business.   Lisa Corduff’s Best Business Advice for Online Entrepreneurs: “Imperfect action is going to take you further, faster.” Aim for Joy in Your Online Business Natalie Sisson is another one of the few guests I’ve had the pleasure of featuring on the show on more than one occasion. Her first appearance was on episode 9 where she shared how she took a sabbatical from her business, the Suitcase Entrepreneur On episode 258, she re-joined me to explain what a freedom plan is and how to create one as well as how she turned her online course into a phenomenal book.   Natalie is one of the first online entrepreneurs I started following in my entrepreneurial journey and today she shares why it’s important for entrepreneurs to avoid getting caught up in the detail and instead - focus on what brings you the most joy and happiness.   Natalie Sisson’s Best Business Advice for Online Entrepreneurs: “Don’t ever get caught up in too much of the detail. Remember to focus on how you can bring joy into all the work you do - because it shows.” Know Your Audience - Before You Start Marketing I initially met Ben Amos at Chris Ducker’s Youpreneur Summit in London in 2017. He is the Creative Director of Innovate Media. He joined me on episode 203 to explain why every online entrepreneur needs to create a video marketing strategy for their online business.   So it’s not surprising that when I asked Ben to share his top piece of business advice for online business owners, he explains why it’s critical for entrepreneurs to spend time and energy on truly understanding who their audience is and their profile behaviors before creating a marketing strategy.   Ben Amos’ Best Business Advice for Online Entrepreneurs: “Before any marketing activity, always seek first to really know your audience. Not just demographics but their psychographics and profile behavior.” Find What Works For YOU Jasmine Shea, also known as Jazzy Things, is the creator of Your Dinner Is Planned. She is a genius when it comes to creating quick and easy dinner plans for busy entrepreneurs and moms. She made her debut appearance on The Sigrun Show on episode 244 when she shared creative strategies for busy online entrepreneurs to create super simple dinner plans. On episode 263, she shared her strategy for building a massive following on Instagram.   Her advice for busy entrepreneurs is to simply find what works best for you and to align your personal priorities, values, and health goals in order to create a sustainable life that makes you feel good inside and out.   Jasmine Shea’s Best Business Advice for Online Entrepreneurs: “Feeling good is the foundation of a prosperous business.” Be Yourself. Be Authentic. Shazzie is my dear friend, mastermind buddy, and the host of Sky TV’s Raw Kitchen. When I first introduced Shazzie to my podcast listeners on episode 19, she shared some powerful tips on how to grow your first million as an online entrepreneur. She re-joined me on episode 206 to discuss how online health coaches can earn their first $30,000 in their first 6-months of online business and why being consistent in your online and content marketing is critical to your success.   Today, Shazzie shares how doubling down on being her authentic self has helped her build multiple, highly-successful online businesses.   Shazzie’s Best Business Advice for Online Entrepreneurs: “Be yourself. Everyone else is taken.” Learn the Art of Persuasion Colin Boyd is a certified professional speaker, trainer, and NLP practitioner who I have had the pleasure of interviewing on episode 57. He shared strategies for effectively selling your products, services, and programs on stage at speaking events.   Colin has truly honed the art public speaking, and I couldn’t resist inviting him as a guest speaker at my upcoming VIP Mastermind Retreat as well as teaching a masterclass for my SOMBA clients.   He is such a powerful and persuasive speaker and presenter, it’s not surprising that his best business advice is to be obsessed with learning the fine art of communicating your message persuasively.   Colin Boyd’s Best Business Advice for Online Entrepreneurs: “ If you don’t know how to communicate your message to your audience in an engaging and persuasive way - your business is not going to grow.” Let’s Celebrate! When I launched The Sigrun Show a year and a half ago, it was a dream come true. To achieve 300 episodes in such a short time is a milestone I am truly proud of. I’m grateful for all of the guests that have come on the show and special thanks to those who have come back to help us celebrate our 300th episode!   This 300th episode also marks a change for The Sigrun Show where I’ll be releasing one episode per week - every Wednesday - as well as reading some of the amazing feedback my listeners have shared. I am truly grateful to each of you for being amazingly supportive and inspiring in your feedback and testimonials. Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Sally Haughey is an internationally renowned specialist on early childhood education and the founder of Fairy Dust Teaching Blog, a very significant resource and place of support for educators, especially for early childhood education teachers. A lecturer and trainer, Sally is also the CEO of Teaching Mastery Institute Inc. She is a passion-driven entrepreneur and the author of several upcoming books.   Sally joins me to share how teachers can create a 7-figure business that allows them to enjoy the privilege of living out their bucket list. She shares what inspired her to pivot her teaching career to become an online entrepreneur and how it enabled her to fulfill her dream of moving to Paris. Sally also discusses how she got so many signups even without a mailing list and why she views people who do the same work as she does as allies instead of competitors. She also shares how her passion for making a difference led her to change the early childhood education industry through high quality programs and valuable resources. “I’m not attached to perfection. I’m attached to making a difference.” - Sally Haughey In This Episode of The Sigrun Show: The turning point that led Sally to jumpstart her online business Her transition from being a reliable person into a leading authority Why she chose to offer her course as a freebie Why you need to trust the process How to gauge whether to push through or pull back on a newly launched product or course The key to her success and how educators propel her to move forward Why she can’t do story-based advertising How long it took her to reach six figures in her business Why she looks at her money as an agent of change The relevance of having a long vision and being patient The first course she created that helped educators create their own curriculum The beauty of online business and the benefits of having the data you need A message to entrepreneurs who are targeting the lower-priced market Connect with Sally Haughey:   Fairy Dust Teaching   Fairy Dust Teaching on Facebook Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

While starting something is one of the hardest things some people encounter, for others, it’s the opposite - how to stop doing something. Putting a stop to something you’re doing is especially hard for entrepreneurs. One reason to stop is that that something is no longer working. Another may be that the need to change the way some things are being done to increase productivity, revenue, or energy.   In this episode, I talk about when it’s time to stop doing something - not only in business but also in your personal life. I share stories of how I was able to stop doing things that were no longer good for my business, my health, or my life. I also share strategies you can use to identify when it’s time to stop or change the way you’re doing things and how it can impact your productivity, health, and well-being. “You’ve got to listen to your mind, to your body about when it’s time to stop doing something or change it up radically.” - Sigrun In This Episode of The Sigrun Show: Why you may want to stop doing something The story of my 30-year addiction to Coca-cola The turning point that made me decide to quit drinking Coca-cola The concept of sunk costs in business and how to avoid it Why you shouldn’t be attached to the investment you’ve made Why I stopped doing regular webinars When it’s time to rethink your strategy even if it has worked for you in the past What ‘bonusodes’ are and why I’m changing the frequency of my episodes My Challenge for You: What do you want to stop doing in your business? Take a screenshot on your phone and type in what you want to stop doing in your business. Follow me on Instagram at @sigruncom. Create an Instagram Story sharing what it is you’re considering stopping in your business. Tag me in your Instagram Story. Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

When you’re just starting your online business, your ‘why’ might be pretty straight-forward. Many new entrepreneurs start their online business journey because they want to follow their passion, spend time with their family, and set their own work hours while earning a living. As your business grows - your ‘why’ may also change and evolve.   You start to dream bigger.   You become bolder.   In this episode, I explain how finding your ‘why’ impacts the success of your online business. I share how my why has evolved throughout my online business journey and how the bigger my why became - the more my business began to thrive. I also share how your why helps you identify and attract your ideal clients, and make bolder decisions in your business. And I talk about how my why impacted my decision to write a book and host an upcoming conference for female entrepreneurs. “Figure out your why - and your business will thrive.” - Sigrun In This Episode of The Sigrun Show: How your why impacts your business success Why it's okay for your why to grow and evolve as you build your business Developing a ‘single-sentence why’ or vision statement How my why changed as my business grew The importance of making your why a priority How finding your why helps you gain clarity and attract your ideal clients How my why impacted my decision to host a large, conference for female entrepreneurs How your childhood helps you find your why Why it’s okay if your why repels some clients Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

It’s human nature to question things. So, it’s not uncommon for online program and course participants and entrepreneurs working with a new coach to question the process of their programs. One of the biggest challenges many people face when working with a new coach is trusting the process that the coach has designed.   After all - when you signed up for the course or program, you may not be fully convinced their process is right for you.   In this episode, I share why it’s critical to trust the process laid out by your coach or the online course you joined. I explain how skipping steps or modules can have a negative impact on your ability to achieve the goals you set out to achieve. I also share how trusting - and following - the process as it was designed can lead to incredible success and a significant return on your investment. “It’s only when you trust the process that you get to the result.” - Sigrun In This Episode of The Sigrun Show: The importance of trusting the process laid out in an online course or by your coach The impact of skipping steps and modules in an online course or program Why “one-size-fits-all” online programs do not work on a broad spectrum Why coaches need to encourage their clients to trust in the processes you designed Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

We all have beginnings that got us to where we are today. The decisions we make and the people we have become are all results of our childhood experiences, lessons along the way, and the influencers in our lives. These experiences, when compiled and shared with the world, can have tremendous abilities to encourage, give hope, and inspire.   In this episode, I share my review of Michelle Obama’s book Becoming and why it’s one of the best audiobooks I have listened to. I discuss how the book moved me as I learned about Michelle’s humble beginnings before she became the First Lady of the United States as well as how her vivid descriptions of the different settings in the book can make readers feel like they are part of her story. I also share how her narrative as a working mother is an excellent source of inspiration for women who doubt themselves as well as what she did and how she felt after leaving the White House when her husband's term as US president ended. “It’s good that Michelle Obama talks about being a working mother and can inspire more women to go after their dreams.” - Sigrun In This Episode of The Sigrun Show: Why I went to the Inbound Event in Boston in 2018 What to do if you’re a fan of someone who has written a book and accepts speaking engagements The inspiring truth that you don’t need to be rich to be a president of a country The difference in the book writing approach between Michelle and former US President Barack Obama What makes Michelle’s book Becoming so special How Michelle found and pursued her passion projects Who gave Michelle a different perspective as she grew up in a different and challenging environment The fascinating language used in her book that had Michelle criticized as a black woman Resource Mentioned:   Becoming by Michelle Obama   My Challenge for You: Share how you like Becoming by Michelle Obama. Follow me on Instagram at @sigruncom. Create an Instagram Story sharing your biggest takeaway from the book Becoming. Tag me in your Instagram Story. Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

As entrepreneurs, we are frequently encouraged and advised to set big, hairy, audacious goals (BHAGs). But what does that really mean and how do you achieve those goals when they seem so far-fetched and unattainable? What value can setting long-term, seemingly unattainable goals have for your business?   I explain what a big, hairy, audacious goal is and why entrepreneurs need to set big goals even when they feel unattainable. I share how setting big goals can inspire you to grow your business and build your team’s spirit. I also share how setting big, hairy, audacious goals has impacted my business - and my life - and how achieving those goals can impact your confidence and ability to achieve great success. “You need big, hairy, audacious goals to achieve great success. It doesn’t happen without goals.” - Sigrun In This Episode of The Sigrun Show: What it means to set big, hairy, audacious goals How being signed up for a marathon fueled my ambition to train and complete the run - even with asthma How taking small steps helped me achieve my big goals How setting and achieving BHAGs impacts your confidence My first big, hairy, audacious goal for my business How publicly sharing your audacious goals gives you the fuel to accomplish them My next big, hairy, audacious goal How learning from past mistakes and failures makes you more determined to achieve your goals   Resources Mentioned: Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras   My Challenge for You: Share your big, hairy, audacious goals!   Follow me on Instagram at @sigruncom Create an Instagram Story sharing your big, hairy, audacious goal Tag me in your Instagram Story Use the hashtags #SigrunShow and #BHAG Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

I always wanted to have my own business. While it may seem like my business was an overnight success, in reality, it was years in the making.   It took many years for me to develop the courage to start a business and several more years to figure out what I wanted my business to be. In this episode I share how I started my business without a clear business idea and the pivots I’ve made throughout my journey. “I knew it would take time - but it was only a matter of time.” - Sigrun In This Episode of The Sigrun Show: Getting clear on what you want and the lifestyle you want to live My first business idea and why I chose not to pursue it How I became a business consultant How I discovered my passion and what I was good at Key Takeaway: It takes time to realize and develop a strong business idea. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Have you ever wondered why it seems easier for men to realize their dreams than it does for women? In our society, women are expected to take care of their children, their home, and the people around them while men are supposed to be the providers for the family. And while some cultural societies may be more accepting of women focusing on their career dreams and goals, these expectations still seem to creep up for many ambitious women - often manifesting as excuses for not reaching their goals or achieving their dreams.   As a little girl, my parents taught me to believe in myself and that anything was possible. As I got older, I had the shocking realization that not everyone shares this belief.   In this episode, I tell the story of how I discovered that many ambitious women in business struggle to believe in themselves and how they make excuses that result in not achieving their dreams. I also discuss the impact that society’s expectations have on the mindset of many women in business, my perspective on how not following your dreams can impact and influence the people around you, and the importance of getting rid of your excuses once and for all and begin following your passion and achieving your dreams.   “Excuses are just a way for you to kill your dream.” - Sigrun In This Episode of The Sigrun Show: How society plays a role in women’s mindset The importance of making your dreams a priority How achieving your dreams impacts the people around you Why your most important job is figuring out your passion and making it a reality Examining the challenges you need to overcome to become successful Debunking the myth that being a successful entrepreneur is about time, money, and skills Key Takeaway: It’s never about time, money, or skills. It’s not about whether you live alone, have children, or are married. It’s all about priorities.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mareike Fuisz is an online entrepreneur and speaker on freedom mindset and Down Syndrome. A former Vice President in a telecommunications company, Mareike is now a pioneer and innovator in the Down Syndrome community as she introduces new projects and new ways of exchanging information about the condition. She is also a creator and organizer of online summits on Down Syndrome and provides support through her online community Down Syndrome - Easier Life.   In this Client Case Study episode, Mareike shares how her original “why” as a young child has come full circle and become a vehicle for personal growth, professional growth, and freedom. She explains how she came up with the idea of having an online summit about Down Syndrome, the fears she initially had about the topic, as well as the benefits of having a highly committed community on a particular niche. She also shares what the Freedom Chromosome is and how it has liberated her and others of their mindset about Down Syndrome. “Whatever I’m doing for Down Syndrome, I’m basically doing for my daughter, and I’m like every parent, I want to create the best possible world for my child.” - Mareike Fuisz In This Episode of The Sigrun Show: How Mareike realized that what she was doing was not what she wanted to do for the rest of her life The turning point in her life that made her take a different journey from what she had in mind How her view of having a child with Down Syndrome changed from being a burden to a gift of freedom Her current mission and how she wants to change the world What drives her to build an online learning tool for people with Down Syndrome How her mastermind community provides help and support in her preparations for her virtual summit The challenges she encountered while organizing the Down Syndrome Summit and how she overcame them How the Down Syndrome Community responded to the online event she created How she realized that speaking is the right track for her business The core topic she decided to talk about in front of large audiences How being in the SOMBA community inspired her to let go of aiming for perfection Her vision for the next 12 months   Connect with Mareike Fuisz:   DownSyndromKongress.de Down Syndrom - leicht.er.leben   Build a Wildly Successful Online Business - Join SOMBA Today! Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients. If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Renate Schmidt is a psychologist, integral business coach, and complementary and alternative medicine (CAM) practitioner who loves helping female entrepreneurs live life to the fullest. She has been navigating the business world for 20 years and has had her fair share of experience in shifting her business model. Her introduction to entrepreneurship was inspired by her father while growing up in an entrepreneurial household.   In this Client Case Study episode, Renate shares how she transitioned her offline business coaching model to an online business model. She discusses her journey as a very young entrepreneur and what led her to make the shift from practicing clinical psychology to empowering female entrepreneurs. She also shares how shifting her business online and joining a mastermind group has greatly impacted her perspective and her company’s revenue. “Independence is very important. And with this independence, I can create things and help other people.” - Renate Schmidt In This Episode of The Sigrun Show: What inspired Renate to become an entrepreneur What helped her to be very good in business How the shift in the laws in Germany impacted her business How she balanced working with companies and with private clients Why she became interested in online business What her business looked like after she joined SOMBA How SOMBA impacted the revenue of her business How she’s working differently now with her clients after making the shift to online The hardest part for her during the Mastermind Iceland Retreat The one danger we have as entrepreneurs Connect with Renate Schmidt:   Rich Business Coaching   Build a Wildly Successful Online Business - Join SOMBA Today! Are you ready to make this year your best year in online business? Learn the business framework and strategy proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn proven strategies and techniques with a proven path to successfully launch your business and consistently gain and keep new clients.   If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Claudia Nichterl is a nutritionist and Traditional Chinese Medicine (TCM) expert who did more than 7,000 nutrition consultations and created over 1,000 cooking courses in the last 17 years. She is also a lecturer at the Danube University and Viennese School of TCM. She encourages others to be healthy and fit and offers simple yet delightful meals through hundreds of recipes from the cookbooks she has written. In this Client Case Study episode, Claudia shares the entrepreneurial roller coaster ride she went through as she discusses the ups and downs of her business. She shares how she got 80 sales on her first online course, explains who she writes the books for, and what happened after she left her day job to become a full-time entrepreneur. She also shares the importance of asking for help as you simplify your business model and how her mastermind group helped her not only in the direction of her business but also during one of the toughest times in her personal life. “I had a 6-figure business for more or less 9 years, but it was always the same. I had no growth.“ - Claudia Nichterl In This Episode of The Sigrun Show: How Claudia invested in herself and her business in the first few years of her business Why she pursued TCM education How she started her business even before finishing her TCM education Why the first book is the most difficult to write What inspired her to write her first cookbook in six weeks What made her sign another contract for two more books after already writing and publishing more than a dozen How her cooking studio and cooking programs affected her business How long it took her to recover from the financial exhaustion of building a new flat and new cooking studio The time she realized she needed a new business model How to do a “spring cleaning” on your business The first steps she took as she moves her business online What she did to finally break through on her business What enabled her to enjoy a trip to Mastermind Retreat Iceland Her breakthroughs and realizations from the Mastermind Retreat Iceland How she plans to shift her offline business to online this year Connect with Claudia Nichterl:   Essenz Free! Power Breakfast Course   Join the exclusive Profit Workshop! Sign up for this free online training and get access to this exclusive workshop.   With the Profit Workshop you’ll discover the only step-by-step plan guaranteed to take your online business from where you are TODAY to six figures (and beyond)...even if you don’t know how to get there.   Achieve your profit goals this year! Join the Profit Workshop now! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Claudia Homberg is a certified LifeBalance Coach and Trainer who empowers women to turn their stress into strength. Her passion for helping and inspiring women stems from an experience ten years ago when she had to turn her life around after she broke her spine in an accident. A former journalist, flamenco dancer, and choreographer, Claudia now helps female executives and high-performers be better and perform better by focusing on clarity, balance, and charisma.     In this Client Case Study episode, Claudia shares how her journey to overcome physical pain led her to discover her zone of genius, build a successful business, and achieve her financial goals. She discusses the effects that her accident had on her job and income. She also explains the mindset shift she experienced when she joined a mastermind group that allowed her to reach her “magic number” as well as the essence of the big umbrella of her business—from stress to inner strength. “Keep on doing tiny baby steps every day to reach your goals.” - Claudia Homberg In This Episode of The Sigrun Show: The turning point in Claudia’s life that started her journey How her accident turned her life around How she worked on being healthy again How her mastermind community helped her focus on her business How her mindset has shifted as she takes on her next goal to achieve $100,000 The customer journey her clients take in her business Why she doesn’t feel the need to add more courses to her current list of programs Why “EASE” is her word for 2019 Connect with Claudia Homberg:   ClaudiaHomberg.net   Join the exclusive Profit Workshop! Sign up for this free online training and get access to this exclusive workshop.   With the Profit Workshop you’ll discover the only step-by-step plan guaranteed to take your online business from where you are TODAY to six figures (and beyond)...even if you don’t know how to get there.   Achieve your profit goals this year! Join the Profit Workshop now! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Helen Maffini is a serial entrepreneur and the Director of MindBE Education, a company that offers coaching, consulting, and other services to help parents, teachers, and children be their best selves through mindfulness, positive psychology, and social-emotional learning. She collaborates with organizations such as schools and governments to encourage and develop wellness and happiness in children and adults alike. She has traveled all over the world, lived in 13 different countries, and has written three books including Developing Children’s Emotional Intelligence.   In this Client Case Study episode, Helen shares how her online business thrived as she began organizing virtual summits. She discusses where her entrepreneurial spirit came from and how she became the serial entrepreneur that she is today. She explains how she kicked off her first virtual summit and how her go-getter attitude led her to exciting adventures in her business. She also shares how joining a mastermind group helped her grow as an entrepreneur, how it impacted her business, and reveals her big and exciting plans for 2019.   “The one thing that I learned is just to go for it.” - Helen Maffini   In This Client Case Study Episode of The Sigrun Show: Why Helen started an online travel blog and how this hobby turned into a business The different roads her referrals took her and how this diversion affected her business direction How her fear of saying no impacted her business Her first virtual summit and the unexpected feedback she got from it Her upcoming mindfulness summits for preschoolers and 11 to 14-year-old children The different virtual assistants (VAs) she hires for her business How she repaid her mastermind group for their support What gave her the idea to write a book and how she kicked it off Why she continues to learn and to attend different types of conferences The different mindfulness workshops to look forward to at her live event   Connect with Helen Maffini:   MindBE Education   Business Kick in the Pants   FREEBIE: Preschool Mindfulness Summit     Join the exclusive Profit Workshop! Sign up for this free online training and get access to this exclusive workshop.   With the Profit Workshop you’ll discover the only step-by-step plan guaranteed to take your online business from where you are TODAY to six figures (and beyond)...even if you don’t know how to get there.   Achieve your profit goals this year! Join the Profit Workshop now!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Tania Blanco is on a mission - to guide and inspire passionate women to unleash their inner light, unlock their genius, and discover their natural communication style. She helps women build connections in their businesses and their lives and, most importantly, helps them reveal their deepest desires. She has over 25 years of experience in communications, education, personal development, and spirituality.   In this Client Case Study episode, Tania joins me to discuss how her change in perspective led her to reinvent her business and expand her income. She shares her personal crises, which included struggling to communicate with others when she relocated to a different country. She explains how it led her to re-evaluate her “Why” and helped her to discover her new purpose. She also shares how her business mindset and direction shifted after she attended a mastermind, how the mastermind helped her determine the business niche that would change her life, and how she rekindled her love for her work. “Life showed me that I needed to stop giving, giving, giving, and not taking care of myself.” - Tania Blanco In This Episode of The Sigrun Show: Why Tania pursued the entrepreneurial path Why she moved from Mexico to Switzerland The reason she didn’t want to be a part of the corporate world Who she turned to when she went through a business crisis What Tania’s business looked like two years ago When she let go of the old business model and why she stalled on this significant step Why she ran online courses and her goals this year for these courses The thing she is currently very passionate about and how it led her to make sales How joining a mastermind group changed the way she perceives her business Connect with Tania Blanco:   TaniaBlanco.net   Facebook LinkedIn Instagram Twitter Join the exclusive Profit Workshop! Sign up for this free SOMBA training and get access to the Plan Your Profits workshop and learn how to price your programs, position your business, and when to launch.   The FREE Profit Workshop is packed with 6 hours of training and includes a 40 pages of worksheets to help you EXPLODE your profits this year, based on my tried-and-tested profit plan.   Achieve your profit goals this year! Join the Profit Workshop now! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Elisabeth Engel is an Energy Coach who is passionate about helping women discover more energy, free up more time in their busy schedules, and set healthy boundaries so they can accomplish the things they’ve always dreamed of. Through her free 5-day mini-course as well as her online coaching programs, she has helped many sensitive women unlock the power of saying NO and gain more time, energy, and strength to do the things they truly love.   In this Client Case Study episode, Elisabeth joins me to share the inspirational story of how she pivoted her career from working as an Executive Assistant in the corporate world to becoming a successful self-employed Energy Coach. She shares how a year-long illness inspired her to start her business, how she created her first 10,000 Euro product, and how it led her to quadruple her program prices within a year. She also shares the mindset shift she had after booking her first 10k client, the trials and tribulations she overcame to achieve her dream of becoming an entrepreneur. “Open up your mind and invite balance to come into your life.” - Elisabeth Engel In this Client Case Study Episode of The Sigrun Show:   Elisabeth’s journey to becoming an entrepreneur The challenges she faced while building her business Why she believes in the power of investing in yourself The difference between her online coaching programs and her speed coaching program How she quadrupled her prices within a year The breakthroughs she made throughout her entrepreneurial career How the idea for her 10k product was born and how she booked her first client with this package within 3 days of launching it How creating her first 10k product gave her the confidence to raise the prices of her other coaching programs Her goals for 2019 Connect with Elisabeth Engel:   Elisabeth-Engel.com Learn to Say NO in 5-Days - Free Mini-Course! Join the exclusive Profit Workshop!   Sign up for this free SOMBA training and get access to the Plan Your Profits workshop and learn how to price your programs, position your business, and when to launch.   The FREE Profit Workshop is packed with 6 hours of training and includes a 40 pages of worksheets to help you EXPLODE your profits this year, based on my tried-and-tested profit plan.   Achieve your profit goals this year! Join the Profit Workshop now! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

For many of us, blog writing and copywriting do not come easy. In fact, many new entrepreneurs put these tasks on the back burner because they aren’t sure how they want to write their copy. They may spend months - or even years - reading books and blog posts on copywriting or purchasing courses to try to learn how to write the perfect post.   In this episode, I share my experience with copywriting and blog writing for my business. I go over some of the lessons I have learned throughout this journey and how a debate inspired me to write my best copy. I also explain why it’s critical to stay true to who you are in your copy in order to attract your ideal client.   “Trying to be everything to everybody will not attract your ideal clients.” - Sigrun     In This Episode of The Sigrun Show: Why your ideal clients need to know what you stand for Overcoming the fear of sharing your opinion The importance of being authentic when writing your copy Key Takeaway: Stay true to who you are - in your copy, your business, and your life. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Hosting a live event is a dream that many entrepreneurs have, but this dream often comes with a lot of questions and concerns. How do you start? Where do you find event attendees? Where should you host your event and how much should you expect to pay upfront  to host the live event before you begin selling tickets?   Hosting a live event can be a great way to grow your community, reach your audience, and connect with like-minded people. It can also be the stepping stone you need to pave the path to success for your business. In this episode,  I share some of the tips, tricks, and strategies I used when I planned my first live event. I’ll also share the simple strategy I used to completely sell out my first event.   “Nothing is perfect - especially when you’re doing it for the first time.” - Sigrun In This Episode of The Sigrun Show: Starting small by planning a one-day event Leveraging small live event audiences to launch a bigger event Picking the right venue for your event Strategies to fill - and sell out - your event Tips for Hosting Your First Live Event: Begin with the end in mind. Budget it. Create strategies to get sign ups. Plan the structure of your day. Mix input and interaction into your event. Think about the logistics, food and drinks, and gifts. Be sure to follow-up. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Join Me at Sigrun Live 2018! January 26 and 27 for MastermindersJoin one of my mastermind groupsJanuary 27 for SOMBAGet on the waitlist for SOMBA   Download My Live Event Checklist A comprehensive checklist to create a successful live event This is the checklist that my teams uses when planning and running SIGRUN LIVE. This checklist will make sure you don’t forget anything to make your live event successful.Download for free now

TEDx is known for the vast array of topics and ideas they share with the world. Due to the impact that they make in small communities and globally, people have high expectations for TEDx speakers. If you want to make a difference by sharing your excellent ideas as a TEDx speaker, then you’ll want to know how to increase your chances of being selected to speak and how to proceed once you’ve been given the opportunity. In this episode, I go over the steps to take when applying to be a TEDx speaker. I explain how you can land a TEDx talk and how you can rock it with your content and other factors, such as nonverbal language, delivery and stage presence, to make your presentation impactful.   “Any signature talk is about you knowing your talk.” - Sigrun   In This Episode of The Sigrun Show: Difference between open application versus closed application How to assess if your idea is worth spreading When and how to start preparing your presentation An effective memorization technique Why you should work with a coach Significance of using breaks and pauses What to do once your talk is over How to promote your TEDx talk How to think of a good title for your presentation   Key Takeaways: Let the TEDx staff know why they should care. First-time speakers are welcome. Check your script for quotables. Start your talk in the middle of the action. Consider hiring a coach. Consider SEO when picking a good name for your talk. Resources Mentioned: TEDx Talk Like TED by Carmine Gallo Dale Carnegie’s Leadership Training Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

You’ve probably heard of Tony Robbins. He’s a well-known inspirational life coach and business strategist who has impacted thousands of people through his self-help books, seminars, and speaking engagements. When I first attended a Tony Robbins seminar in 2008 called Unleash the Power Within, I was still working in the corporate world as the CEO of a large company. I had heard a lot about him and wanted to learn more.   What I didn’t expect was that my life would be transformed from attending this event!   In this episode, I share how this life-changing seminar helped me discover my passion to be an entrepreneur and find my true love.   “Love is like passion. You have to be open and vulnerable to find both.” - Sigrun In This Episode of The Sigrun Show: How sharing my deepest secrets and recognizing my limiting beliefs helped me open up to new relationship possibilities Making decisions about once-in-a-lifetime opportunities How determination got us through tough times The importance of having passion in your professional life How “Live with Passion” became our motto in life and business Key Takeaways: Passion is within you. When you are ready to receive, love will be there, too. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Chronic pain and illness affects millions of people worldwide. In many cases, it leads to having to retire, being let go from a job and having a hard time finding a new job. This is what happened to me.   Before I started my online business, I was the Managing Director at a medical technology company and was experiencing excruciating pain. Despite visiting multiple doctors and specialists, no one could figure out what was wrong or how to treat my pain.   I could no longer work.   In this episode, I share my journey with Repetitive Strain Injury and how being diagnosed with a chronic illness has inspired me to become an online entrepreneur.   “It may not be the best solution for everyone with a chronic illness, but for me, it was the best medicine.” - Sigrun In This Episode of The Sigrun Show: How I was diagnosed with Repetitive Strain Injury My struggle with getting a proper diagnosis My employer’s reaction to my chronic pain How I finally began finding relief for my RSI What finally inspired me to follow my dream and start my own business How I’m managing my RSI while running a business The hardest part about having my own business Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram.   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Merry Christmas! Now is the perfect time to share why Christmas is one of the most awaited seasons of the year in Iceland. People prepare for Iceland’s wonderfully weird traditions that many get excited about as they look forward to good food, a festive mood, and both quality and quantity time spent with loved ones.   In this episode, I share the wonderfully weird traditions of Christmas in Iceland like the Book Flood of Christmas, the story of Iceland’s “Santa Claus” -- the Yule Lads, and the strange delicacies we prepare during this time of the year. I’m going to talk about the activities you can do and the reasons why Icelanders celebrate such customs and practices during this special time of the year. “On January third, if anyone asks me, ‘How WAS your Christmas?” I say, ‘Christmas is not over yet.’” - Sigrun   In This Episode of The Sigrun Show: How I came to appreciate Christmas in Iceland What the Book Flood of Christmas is about Knowing the Yule Lads as Iceland’s Santa Claus The famous lunch -- a strange smelling fish Taking a stroll on Shopping Street as a tradition The date and time when Christmas officially starts Eating the traditional Hangikjöt, or Icelandic smoked lamb What happens on the “second” and “third” day of Christmas Operating hours of shops in Iceland in December Why there is the tradition to give people time off during the three-day Christmas celebration Why Rescue Teams sell fireworks The point of going to a bonfire on New Year’s Eve The significance of watching the yearly Annual Sketch When Christmas officially ends Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   12 Days of Webinars! I’m sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there. You'll get your first webinar on December 25th. Click here to sign up.

As an entrepreneur, you’ve probably heard the term “mastermind” before. Thousands of business owners swear by joining mastermind groups, attributing most of their business’ success to the value of these groups.   But, what is a mastermind, really, and how can joining one help you start - or grow - your business and achieve your goals? In this episode, I explain what a mastermind is, why you should join one, and how it can positively impact the growth of your business. I’ll also explain the benefits and process of launching your own mastermind group for your business. “Joining a mastermind group is key in accelerating your business.” - Sigrun In This Episode of The Sigrun Show: What is a mastermind? How masterminds help you grow your business and work on your personal development goals Why masterminds are critical for home-based business owners How launching a mastermind can help you scale your business Types of masterminds The benefits of incorporating a Facebook group with your mastermind program Identifying the right format for your program How I developed my VIP Mastermind group Key Takeaway: Mastermind groups can be of any size, but you need to find out what works best for you. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

BOLD. That’s my Word of the Year for 2019. With this boldness in mind, I have decided to redesign my programs for the upcoming year to provide more impact and support for female entrepreneurs. My inspiration for these programs is the mantra, “More is more.” And this is exactly what you’re going to get if you work with me in 2019 —MORE.   In this episode, I discuss the different ways you can work with me and my team in the upcoming year. I share the life-altering experiences that led me to become an entrepreneur, the benefits of joining support and accountability groups like a Mastermind Group as well as the action required when you think BIG as an entrepreneur. I also share why I’m embracing the “More is More” mantra and the exciting details of the group programs we’re offering in 2019. “Make sure that you get the best support moving forward to 2019 and don’t compromise on it. You are worth it.” - Sigrun In This Episode of The Sigrun Show: The turning point that made me decide to be an entrepreneur How overthinking impacted my progress to be a businesswoman The one regret I have in business One-on-One Programs vs. Group programs How I established client connection through offline activities Why I decided to stop offering Mastermind Days My vision and how it will impact women My mission and how it can help you The support I offered to an experimental group coaching program we’re working on that provided great results The difference between my SOMBA, Momentum, and Accelerator Programs Resources Mentioned: Mastermind Retreat Iceland Mastermind Groups Application Let’s Make 2019 Your Best Year Yet! Are you ready to take your business to the next level? We’re now accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Applications are reviewed and approved on a first come, first serve basis.Don’t put your success on the back burner! Apply today!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

TED and TEDx talks are about “ideas worth spreading”. In 2015 I was invited to give a TEDx talk at TEDx Women Zurich and I share my idea worth spreading, the importance of creating a compelling vision that helps you be inspired, think big and take action. It all starts with a strong vision and then a small step. That small step can be a phone call, email, or walking up to a person. In my talk I share three personal stories on how I created a strong vision and made a small step towards that vision that changed the course of my life. I share how I became an architect, CEO, entrepreneur - all because I created a strong vision and made a small step towards that vision.   “You’ve got to follow your passion. You’ve got to figure out what you love, who you really are, and have the courage to do that.” - Oprah Winfrey   In This Episode of The Sigrun Show: Why most passions die How the lizard brain stops you from achieving your dreams 3 personal stories where my vision was strong enough to overcome the “lizard brain” to be inspired, think big, and take action   The Takeaway: Be inspired to create a vision of what you want your life to look like Think big to create a plan on how you can achieve that vision Take action to create your opportunity   Watch my TEDx talk: Be Inspired. Think Big and Take Action: http://www.sigrun.com/tedx Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

What is your destiny? Do you think of it as a divine plan or something you have the power to shape? Tony Robbins has been doing Date with Destiny for 30 years. Through this six-day event, Tony helps you discover your purpose and equips you with tools to help you shape your own destiny.   I’ve gone to several Tony Robbins seminars over the last decade. After attending each one, I’ve always felt empowered, motivated, and excited to try something new or to take my business to the next level.   In this episode, I share the breakthroughs I’ve had over the years from attending the Tony Robbins seminar, Date with Destiny. I discuss why I decided to go to the seminar again after ten years as well as the insights and realizations I’ve had about myself, my relationships, and my business. I also share the significance of investing in yourself by going to conferences and seminars and explain how this investment is the key to the growth of your business and personal relationships. “When you see something is possible for others around you, you start to think that it’s possible for you.” - Sigrun In This Episode of The Sigrun Show: Why I attended my first Tony Robbins seminar in London ten years ago Explaining the six human needs according to Tony Robbins’ Unleash the Power WIthin seminar What the first and most basic human need is Why entrepreneurs have certainty as a basic need How Tony Robbins helped me find love and connection The importance of writing your 10-year vision on a piece of paper and looking back at it after many years Wealth Mastery vs. Business Mastery A recipe for success in relationships and business Breakthroughs on my relationship with my then boyfriend (now my husband) when we went to Date with Destiny 2008 Why I picked the word BOLD as my word of the year for 2019 A glimpse of what it’s like to participate in the Date with Destiny seminar The kind of audience that attends Tony’s seminars and how they can impact your desire to be an entrepreneur How the entrepreneurship seed was planted in my head ten years ago Why the first thing we worked on is our values and the rules behind these values Figuring out your primary question and how this “innocent” question is driving most of your behavior The relevance of having Power Virtues like a Word of the Year Why you’re encouraged to dream big What kills every business and relationship Why it’s crucial to join a mastermind How often you should invest in yourself and go to seminars Resources Mentioned:   Unleash the Power Within with Tony Robbins   Wealth Mastery with Tony Robbins Business Mastery with Tony Robbins Life & Wealth Mastery with Tony Robbins   I’m Not Your Guru Documentary Iconic with Ali Brown   12 Days of Masterclasses! Uplevel your business through the holidays! Join us as we celebrate the 12 Days of Christmas. Throughout the Christmas holiday, we’re giving away 12 of our most popular, strategy-packed masterclasses - FREE!   You’ll get one free 60-minute masterclass delivered right to your inbox each day for 12 days! It’s my Christmas gift to you - so, what are you waiting for? Let’s take your online business to the next level this Christmas. Click here to sign up. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Tamiko Kelly has been helping families as a baby sleep trainer since 2008. She assists tired parents through in-home services or her online course so that they can learn how to get their babies to sleep like an angel through the night. With more than 50,000 hours of training experience, she has perfected the system of getting children aged zero to seven to sleep without tears.Tamiko shares how she created an online course while mastering the art of getting babies to sleep. She talks about the challenges she faced when starting her business and how she overcame them as well as what inspired her to create an online course to teach parents how to gently get their babies to sleep. She also discusses product pricing, the different ways she launched the program, and what an online course can do for your tribe. “The problem is not access to information. The problem is the organization of information. People don’t know where to start.” - Tamiko Kelly In This Episode of The Sigrun Show:   How Tamiko’s business was born The powerful marketing strategy that led to more clients What triggered the creation of her online course What made her want to start an online business What made her course different and more effective than the ones on the market The support she offers to moms who long for a good night’s sleep How she proved that her program works and how she got testimonials for it What is silent launching? The different types of launches she tried before she made her program evergreen Why she decided to stick with evergreen launching Why she awards a ‘scholarship’ to one mom at least once a year How she plans to grow her community Why she’s aiming for more partnerships in 2019 Resources Mentioned:   Outliers by Malcolm Gladwell   Connect with Tamiko Kelly:   Sleep Well. Wake Happy. FREE Online Workshop: Teach Your Baby To Sleep   12 Days of Masterclasses! Uplevel your business through the holidays! Join us as we celebrate the 12 Days of Christmas. Throughout the Christmas holiday, we’re giving away 12 of our most popular, strategy-packed masterclasses - FREE!   You’ll get one free 60-minute masterclass delivered right to your inbox each day for 12 days! It’s my Christmas gift to you - so, what are you waiting for? Let’s take your online business to the next level this Christmas. Click here to sign up. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Racheal Cook is an award-winning business strategist who helps entrepreneurs, small business owners, startups, and executives redesign their business so that it works for them. She is an in-demand speaker on entrepreneurship, productivity, and marketing who helps others live the life they’ve been dreaming of while running a business they’re proud of through her signature online mastermind Sweet Spot Strategy. She has written two Amazon bestselling books: Fired Up & Focused and Your Business Sweet Spot. She has been featured in multiple publications and podcasts including the US Chamber of Commerce, the Entrepreneur on Fire podcast, and the Smart Passive Income podcast, to name a few.     Racheal joins me to share how to plan your best year ever as the CEO of your online business. She shares how corporate burnout led her to becoming a successful online entrepreneur and explains what an Entrepreneur Score Card is and how it helps you assess and prioritize your tasks. She discusses the common hurdles that go with planning for the year ahead and how to overcome them. She also explains the drastic mindset shift you need to make as you transition from being an employee to an entrepreneur or the CEO of your company. “It’s not how much time you work, but how efficient you are with your time and how you are prioritizing things in your business.” - Racheal Baxter Cook In This Episode of The Sigrun Show: The predictable road Racheal took in the corporate world as she got her MBA Where she learned about leadership, teams, and how to scale things The birth of Yogipreneur The lightbulb moment that allowed her to continue the work she loves while staying home with her kids Why the corporate world is not designed for women What it means to belong in the Sandwich Generation How she rebranded from Yogipreneur to her current branding What happens when you step into the CEO role Delegating tasks to pursue CEO duties and responsibilities Why strategic planning is valuable to your business Using a particular metric to help re-prioritizes things in your business How to see if you’re showing up as a CEO or if you’re just an employee in your business The biggest thing that’s keeping women entrepreneurs from going where they want to go The hardest part of planning the year ahead How to divide the year as you break down and plan your activities The different types of upgrades to focus on Connect with Racheal Baxter Cook: RachealCook.com How to Plan Your Best Week Ever   Plan Your Best Year Ever Challenge   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Are you investing in yourself as an online entrepreneur? Investing in yourself is an essential determining factor in the success—or failure—of your business. It is much more than about zealously watching videos or mindfully filling out worksheets. At times, it can mean stepping out of your comfort zone physically, emotionally, mentally, and financially before you can reap and enjoy any benefits from building your business.In this episode, I share the significance of investing in yourself and how to do it, as well as how to make sure you get a return on your investment. I define what it means to invest in yourself and share my self-investing journey. I explain why investing in yourself is the key to big mindset changes and future success. I also share the significance of stepping up your game with each investment opportunity, how to choose the right coach for you, and how to identify your ROI for the investments you decide to make. “There is something magical that happens when you invest in yourself. You will make sure you get the money back.” - Sigrun In This Episode of The Sigrun Show: The notion that I could do everything on my own The personal and professional impact of investing in yourself How I discovered my first business investment while lying sick in bed The significance of support when starting something new What inspired me to start my own community of European business women How my community inspired me to start a business What is a pretendpreneur? The role that testing plays when you have business ideas The difference between income and salary Why I resisted the idea of having a business coach and when I finally decided to hire one How my $5,000 investment on a business coach returned much more than I expected How my coaching career kicked off The game-changing investment that allowed me to double my revenue How my podcast benefitted from attending conferences Resources Mentioned:   The Daily Whip   Money Bootcamp Off The Charts Live Social Media Marketing World Nordic Business Forum Inbound Digital Deep Dive Youpreneur Summit Let’s Make 2019 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis.   Don’t put your success on the back burner! Apply today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ali Brown is known as the ‘Godmother of Online Business for Women.’ She has successfully built an Inc. 500-ranked global enterprise where she coaches thousands of female entrepreneurs to feel equipped and empowered to increase their revenue, build influence, and become preeminent leaders in their industry. She has been named as one of the Women to Watch by Forbes Magazine, one of Ernst & Young’s Winning Women Entrepreneurs, and one of Entrepreneur Magazine’s Top 10 Twitter Accounts Every Entrepreneur Should Be Following. Additionally, she has been featured in countless print publications and primetime television shows including ABC’s Secret Millionaire. Ali joins me to share the secret to unlocking your zone of genius and becoming iconic in your industry. She explains how your zone of genius helps you become a preeminent leader in your industry, how to position yourself and your business in a ‘Category of One’, and how to identify what sets you apart from your competitors. She also explains the importance of sharing your bold opinions with the world and how it can help you stand out, get noticed, and become iconic. “You have to be tapped into your genius to really tap into your iconic work.” - Ali Brown In This Episode of The Sigrun Show: How Ali became known as the Godmother of Online Business How her career evolved from working as a freelance copywriter to helping women in business How she created the Online Success Blueprint A significant turning point that led her to a massive transition in her business How she helps female entrepreneurs stand out and become iconic Overcoming the excessive saturation and noise of online business How to discover your zone of genius Why it’s uncomfortable to take the big leap to become iconic Clues to look for when transitioning your business and career How doing the opposite of what your competitors are doing can help you stand out in your industry The importance of having a solid position, business model, and a profitable market that sees you as worth investing in What it means to be in a Category of One The benefits of positioning your business in a category of one Identifying your unique ‘3 Claims to Fame’ that set you apart from your competition How sharing her bold opinions impacted her career, increased her authority, and helped her stand out Overcoming the fear of rejection and negative feedback when sharing your bold opinions What it means to be iconic How to tap into your iconic work Overcoming limiting beliefs and mental blocks that prevent you from becoming iconic Resources Mentioned: The Big Leap by Gay Hendricks Connect with Ali Brown: AliBrown.com Ali Brown on Facebook Ali Brown on LinkedIn Ali Brown on Instagram Ali Brown on Twitter Glambition Radio My Prediction of the HUGE ‘Launch Bubble’ That’s Coming Fast… and How to Surpass It… Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Affiliate marketing is a great way to have multiple streams of income as an online entrepreneur. But, being a great affiliate marketer is more than simply having an affiliate link, sending out an email to your list, and sharing the link on social media.   So, what are the secrets of becoming a great affiliate marketer?   In this episode, I share what it takes to become a master at affiliate marketing. I explain the difference between first referrer and last referrer affiliate strategies, how to choose the right affiliate partners to promote your programs, and how to collaborate with your partners to ensure your program and partners achieve success. I also share the 7-step process that master affiliates go through to become successful marketers and why your close-cart strategy is crucial to the success of your affiliate launch. “It’s about the energy you bring, but it’s also about your strategy and execution.” - Sigrun In This Episode of The Sigrun Show: Why I work with affiliates and how it has changed my business The benefits of being an affiliate The three types of affiliate marketers The importance of treating your affiliate marketing strategy the same as you would your own product launches Strategies to simplify sharing your affiliate products The importance of getting clear on why you want to promote an affiliate partner Creating a strategy to introduce your affiliate partners to your audience Creating a strategy and plan for how you will support your affiliate partners The benefits, drawbacks, and difference between first referrer and last referrer How much you should pay your affiliates to promote your online courses, masterminds, and group programs How to choose the right affiliates for your programs How to work and collaborate with your affiliate partners The content to share with your affiliate partners to ensure their success The 7 steps master affiliate marketers take to ensure success Adding bonus content to your affiliate marketing strategy How your close-cart strategy impacts your success as an affiliate marketer Resources Mentioned: My Video Kit Build a Wildly Successful Online Business - Join SOMBA! Are you ready to make this year your best year in online business? Join the waitlist for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.   If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ian Anderson Gray is serious about social media marketing and passionate about helping entrepreneurs take their marketing game to the next level and increase their impact, authority, and profits through live stream videos. Nicknamed “The Tools Guy,” he is an international keynote speaker on topics related to social media and marketing tools. He has been featured on multiple marketing podcasts including the Social Media Marketing podcast, Soulful PR podcast, and Chris Ducker’s Youpreneur show.   Ian joins me in this episode to share some helpful tips on how you can effectively master live video streaming. He shares tricks to remember when going live, what to do with the evergreen content you create, and why you need to be smart about posting video clips on social media platforms. He also shares the tools and resources he uses in scheduling and planning for his own live videos and explains what “talk triggers” are and how you can use them to improve your marketing strategy. “It’s all about authenticity.” - Ian Anderson Gray In This Episode of The Sigrun Show: Why Ian uses funny faces on his social media accounts What talk triggers are and how he used them as a marketing strategy How the funny faces became part of his branding How one blog post changed his life How he fell into Facebook Live How he came up with his first online course and helped people using that technology Three factors that made his blog post go viral Why having good content adds to the success of your Facebook live Who to greet first when you start your live video The optimum length of your show to get maximum engagement What to do when you get to the meat of your content Why you shouldn’t be distracted by the comments or your live viewers The significance of consistency when doing Facebook live videos How he informs his audience about upcoming live videos When and why it’s a good idea to do an impromptu live video More things you can do during Facebook live and the tools that allow you to do them Resources Mentioned: BeLive TOK TV Ecamm Live Rev Open Broadcaster Software (OBS) Studio vMix Zoom   Connect with Ian Anderson Gray: Ian Anderson Gray Website Twitter Free download: Live Camera Confidence Tips! Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Have you ever wondered what it’s like behind the scenes of our SOMBA program? One of the benefits of being a student in my SOMBA masterclass is the weekly live Q&A session where I address various questions and concerns posted by the members of our community. During these sessions, SOMBA students can ask me anything - from questions regarding certain program modules to specific questions on how to improve their business.   In this episode, I share an insider’s glimpse of our SOMBA weekly Q&A session. This past week, we discussed various social media platforms entrepreneurs should explore to increase their online visibility as well as the key to maximizing the success of your social media marketing across multiple platforms. I also shared the tools and equipment I use to host successful webinars, the best approach to selling your products and services around holiday seasons, and email marketing strategies you can use to segment and categorize your email lists.   “There is sometimes a bad time to execute a program, but there is no bad time to sell.” - Sigrun   In This Episode of The Sigrun Show: Focusing on one social media platform at a time The key to posting across all social media platforms Equipment and tools I use for webinars The right time to launch after doing consecutive webinars The anticipated future of Facebook concerning lead generation The recommended social media platform for solopreneurs - other than Facebook General Data Protection Regulation (GDPR) requirements regarding double opt-ins and checkboxes How to organize CSV files into columns Recommendations on long-term content planning for social media How to plan content with your virtual assistant (VA) The frequency for B2B posting on social media Resources Mentioned: Instagram Pinterest Sigrun.com/kit Deadline Funnel Asana Microsoft Excel Build a Wildly Successful Online Business - Join SOMBA! Are you ready to make this year your best year in online business? Join the waitlist for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.   If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jinny Ditzler is the founder of Best Year Yet®, an excellent system that has reached a million people and organizations in 36 countries in her passion for helping people use their gifts and supporting them in making their dreams come true. She is a coach, a regular contributing writer for Medium, LinkedIn, Thrive Global, and - for eight years - at Huffington Post. Additionally, she is the author of the bestselling book Your Best Year Yet! Jinny joins me to share how she created the Best Year Yet® system. She explains how to turn your biggest limiting paradigm into the most empowering paradigm as well as the five steps in personal transformation that also work to transform your business. She explains what to do when you discover the doubts, fears, and limiting beliefs that keep you from having your best year yet.   “People make up all kinds of stories about themselves - and then that’s who we think we are.” - Jinny Ditzler     In This Episode of The Sigrun Show: How Jenny invented the Best Year Yet® workshop in 1980 What inspired her and her husband to start planning and having goals How your limiting beliefs become hurdles in life How the founding principle of Best Year Yet® can help you The drawback in focusing on what you want vs. on what you get Why she wrote the book and how it kicked off her business How to recognize your limiting beliefs Why it’s wrong to say ‘personal development’ or ‘personal growth’ A glimpse on her upcoming book Your Best Life Yet! Connect with Jinny: BestYearYet.com Your Best Year Yet! Book Free download - 3 Hours to Change Your Life   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Tina Schwarz is a dog lover, dog owner, and trainer for dog owners. She is the founder of Clever Dogs, a company dedicated to helping dog owners work with their beloved, troubled pets to overcome challenges created by negative past experiences such as violent, fearful, or painful training experiences. She has conducted multiple workshops and online training courses that focus on helping dog owners encourage good behavior in a relaxed environment through positive reinforcement and reward techniques.   Tina joins me for this On Air Coaching to learn how to build her list and attract more sales for her upcoming signature launch. We discuss how to grow your list during a launch instead of focusing on list-building strategies leading up to your launch. I share strategies for leveraging freebies and lower-priced products to help you upsell those products while creating an evergreen approach to list-building. I also explain the importance of nurturing your list by consistently offering new content and how it helps you build trust and authority with new email subscribers. “Some people buy, some will not. They need some content to consume until you launch the next time.” - Sigrun In This Episode of The Sigrun Show: Attracting the right audience for your email list Understanding that it is natural for some subscribers to need more time before they buy Using your launches to build your list Identifying how much you should spend on paid ads and cost per lead Using lower-priced products and freebies to promote your products and grow your list year-round Identifying which social media platforms to use to achieve your business and sales goals Using Pinterest and Instagram to promote your products and grow your list How to be effective on YouTube The importance of being consistent when creating content   Resources: Episode 196: How to Make Your Content Stand Out in a Crowded Marketplace with Andrew & Pete Episode 260: Surprising Advantage of Niching Down on YouTube with Steve Dotto Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz.   Sarah shares strategies on creating a memorable brand for your online business. She goes over the process she uses to help entrepreneurs identify what makes them unique in their industry and how creating a “brand dossier” can help you stay consistent and cohesive in your branding and messaging. She also explains the difference between branding, rebranding, and creating a memorable brand and the importance of having a creative theme across all your branded marketing platforms. “Once you’re clearer on who you are,  it’s all about making sure that’s translated across every touchpoint.” - Sarah Ancalmo-Ashman In This Episode of The Sigrun Show: Sarah’s journey from working in the corporate advertising world to starting her online business Getting clear on your vision for your business and how it helps you create a memorable brand The collaborative process she uses to help her clients The benefits of working with a brand strategist The difference between branding and rebranding What is the “brand dossier” and how it helps you stay consistent and cohesive in your brand messaging How she positioned herself and her business to work with industry influencers and thought-leaders Why she uses personality tests as part of her brand strategy process The difference between branding and building a memorable brand How being cohesive in your branding and messaging helps you stand out from the competition What is a “creative through-line” Why your branding goes beyond just your website   Resources Mentioned: How to Fascinate - personality test by Sally Hogshead   Talk Triggers by Jay Baer   Connect with Sarah Ancalmo-Ashman: Public Persona Facebook Pinterest Instagram Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Every entrepreneur should be in a mastermind group. Mastermind groups help you grow your business and give you the support you need to take your business to the next level. But, with thousands of mastermind groups to choose from, finding the right one for you and your business can sometimes be challenging.   In this episode, I share how to find and choose the right mastermind group for you and your business. I explain what a mastermind group is, when you should consider joining one, and why liking and trusting the mastermind facilitator is critical to a successful experience. I also share how to research a mastermind coach’s qualifications to ensure you choose the right group for your business, how to determine if the mastermind coach is attracting entrepreneurs with like-minded interests and challenges, and why this is important.   “Don’t leave it to Google or Facebook to find a mastermind.” - Sigrun In This Episode of The Sigrun Show: The history of mastermind groups What is a mastermind group? How mastermind groups impact your business, personal development, and - ultimately - your life How to identify when it’s the right time to join a mastermind group Why you should ask for referrals instead of relying on Google How liking and trusting the mastermind coach impacts your coachability The importance of researching the mastermind group facilitator Working with a mastermind coach who has achieved the goals you want to achieve The qualifications you should seek in a mastermind coach Strategies for determining if the mastermind coach is a good facilitator Why you should consider the type of entrepreneurs the coach is attracting What to expect from my mastermind group programs Why having access to additional content is important for a mastermind group The importance of always hiring the best mastermind group you can afford   Let’s Make 2019 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis.   Don’t put your success on the back burner! Apply today! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jasmine Ann Shea, also known as Jazzy Things, is the founder of Your Dinner Is Planned, a company and membership program focused on helping busy families and entrepreneurs find delicious, healthy mealtime solutions. She is the author of 10 healthy cookbooks, the host of the the Dinner Table Talk podcast, and the facilitator of over 40 cooking workshops nationwide.   Jasmine shares the secrets of growing a massive Instagram following. She explains why it’s important to be authentic and transparent when creating Instagram content, why consistency is key to long-term growth, and the importance of creating replicable content that relates to your audience. She also shares her perspective on people unfollowing her Instagram account and how she builds relationships with her followers through engagement and commenting. “We all know that to be good marketers - emotions are a huge component.” - Jasmine Ann Shea In This Episode of The Sigrun Show: How Jasmine started using Instagram How sharing personal stories on Instagram can impact your following Her perspective on people unfollowing her The importance of being authentic Why consistency is critical for building a massive following How writing long captions and mini-blog posts can add value The importance of creating replicable Instagram content Building relationships with people that engage with your content How to create personal stories that resonate with your followers The impact that showing vulnerabilities and being transparent can have on your following Connect with Jasmine Ann Shea: Your Dinner Is Planned Jazzy Things Instagram   Free Download - Healthy Snack Recipes eBook   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Regina Diez currently works as a Key-Account Manager for a US-based company in Germany. Her passion for the fashion and style industry initially began as a young girl while helping her family on the farm. Over the years, that passion has grown and has led her to take a course to become a personal style coach.   Regina joins me for this On Air Coaching episode to learn how to turn her passion into a profitable personal style coaching business. We discuss how to find test clients to validate her business idea and the ideal length for her beta program. We also discuss the importance of treating your test clients as though they were paying clients, the importance of identifying your ideal clients, the benefits of working with more than three beta clients as well as the ultimate goal of testing your business idea with beta programs. “The test client has to experience your service.” - Sigrun In This Episode of The Sigrun Show: How to find your first three test clients to test your new business idea Identifying the outcome goals for your test clients The ideal length of a beta program for your business Condensing your program modules to prevent overwhelming your clients Treating your test clients the same as you would a paying client How identifying your ideal client can help you vet test clients Incorporating online and offline experiences into your programs How to effectively receive feedback from your test clients The benefits of working with more than three beta clients Focusing on the present instead of worrying about the future Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Launching a podcast can be a lot of work. From developing a content strategy that will resonate with your ideal audience to finding the right software and equipment and building a team to support your endeavor - there is a lot that goes into creating content for this growing medium.   And once you’ve launched your podcast, your work isn’t done. Podcasting is an advanced content marketing strategy. And as many podcast hosts will say, it’s a marathon, not a sprint.   I take you behind-the-scenes of launching my podcast with 100 episodes in 100 days, releasing three episodes each week, and I share strategies on how to improve your productivity as a podcast host. I explain why having a vision and a ‘why’ for your show is critical for a successful podcast, the type of equipment and software I use to record my episodes, and tips on how to create a name and description for your podcast. I also discuss how you can automate various processes when preparing each episode and how you can repurpose your podcast content. “Podcasting is not the best lead-generation strategy - but it is fantastic to build your authority and nurture your existing email list - especially your clients.” - Sigrun In This Episode of The Sigrun Show: Getting clear on why you want to launch a podcast The biggest advantage of podcasting over other content mediums Why you need a vision and solid reason for starting a podcast Understanding that podcasting is a long-term content strategy How picking a niche can impact the success of your podcast Developing content ideas Equipment and software necessary to record and launch your show Why I set aside a full day for podcasting How to create an authoritative podcast description The importance of getting your podcast accepted by iTunes Challenges associated with marketing a podcast named after you Creating an intro and outro for your show The difference between a podcast hosting service and a podcast distribution channel Choosing the right podcast hosting service Setting up your podcast on iTunes The minimum number of episodes you should release on launch day Creating a process to stay productive Researching your podcast guests before inviting them on your show The benefits of batch recording and building a podcast team How to effectively use podcast transcripts to promote your show Strategies for repurposing your podcast episodes Using automation tools and strategies to increase your productivity and team collaboration Resources Mentioned: My Podcasting Kit   How to Repurpose 1 Podcast Episode into 11 Different Pieces of Content in Just 3 Hours   Google Podcasts for Android now lets you share episodes and shows   Audacity   Adobe Audition Garageband (for Mac users) Zencastr Zoom Libsyn DropBox Slack ScheduleOnce Zapier Typeform Build a Wildly Successful Online Business - Join SOMBA! Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.   If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Steve Dotto is Canada’s most respected geek. He is the host and Executive Producer of Dotto Tech, a nationally syndicated TV show that teaches millions of Canadians the various aspects of technology. As an entertaining, yet informative keynote speaker, he has presented on stages like Social Media Marketing World, MacWorld, Canadian Independent Marketing Conference, and Agents of Change. His mission is to help others understand and master technology - at home, at school, and at work. He is passionate about helping others take charge of technology and discover their “inner geek.”   Steve and I discuss the surprising advantages of niching down your audience focus on YouTube. He explains the value of building and listening to your audience and community and how they can help you discover the direction you need to take with your YouTube channel. He also shares his thoughts on repurposing content on YouTube, the importance of being consistent in your publishing schedule, and the lessons he learned by splitting his channel into multiple channels to hyperfocus on a specific niche audience. “The more you niche, the better you are.” - Steve Dotto In This Episode of The Sigrun Show: How Steve got started on YouTube and content marketing How YouTube celebrates milestones with creators The value of building and listening to your audience and community Not focusing on subscriber numbers - and what to focus on instead. How YouTube can help you build authority in your industry What to consider when creating YouTube content Consistently publishing content on YouTube Having clarity around the content you produce How to effectively repurpose content on YouTube Respecting your audience’s time - as well as your content Lessons he learned from niching down on YouTube How niching down impacted his subscriber numbers Why he split his YouTube channel into two separate channels - and how it impacted the growth of both channels Setting strategic goals for your channel Identifying the right platform for your content - and your audience Dealing with negative comments and feedback on YouTube Connect with Steve Dotto: DottoTech.com Dotto Tech YouTube Channel Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Angelika Schlinger is a natural healing practitioner focused on helping female entrepreneurs live their most fulfilled lives through quantum medicine, aura surgery, and homeopathic treatment as well as Successful Mind Coaching programs. She holds a degree in economics and is a Certified Naturopath. She has created the Successful Mind System which helps her clients seamlessly integrate their health and success into their lives and business.   Angelika joins me on this On Air Coaching episode to learn how to create an attention-grabbing name and tagline for her new program. We discuss the difference between a program title and tagline and how identifying the problem your program solves can help you create a name that will attract your ideal clients. I also explain the characteristics of a great tagline and the importance of infusing words that describe what you do into your tagline. If you can infuse what you do into the sub-title of your program without long sentences - that is great!” - Sigrun In This Episode of The Sigrun Show: How identifying the tangible outcome of your program can help you create an attention-grabbing title The purpose your tagline serves for your program The difference between a program title and program tagline Characteristics of a great tagline The importance of infusing words that explain what you do into your tagline Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Natalie Sisson is a New Zealand entrepreneur, a highly sought-after speaker, and the author of two books: The Suitcase Entrepreneur and - her latest - The Freedom Plan. She has presented keynote speeches and presentations on stages such as Social Media Marketing World, TEDx Royal Tunbridge Wells, Problogger, and SociaLight. Through her online courses like the Entrepreneurial Superpower Masterclass, Outsource Like a Rockstar, and Plan Your Ideal Freedom Year, she has helped countless online entrepreneurs successfully scale their business and redefine their definition of running a lifestyle business.   Natalie joins me to share why she decided to turn her online course into a book and why she believes it’s important for other entrepreneurs to consider converting their online courses into books. She explains the difference between working with a traditional publisher, self-publishing, and working with a hybrid publisher and how she used crowdfunding to raise money to publish The Freedom Plan. She also explains why it’s important to treat your upcoming book as a “light version” of your course in order to encourage new readers to purchase your online course. “Everyone has a different medium in which they like to learn.” - Natalie Sisson In This Episode of The Sigrun Show: Why Natalie decided to write The Freedom Plan How she used crowdfunding to write and publish her book The difference between working with a publisher, self-publishing, and working with a hybrid publisher How the idea for The Freedom Plan course got started The importance of including clickable links in your ebook to gain new online course participants Building the know-like-trust factor How to convert your online course into a book Treating your book as a “light version” of your online course How she rediscovered her definition of freedom after a major lifestyle shift How her lifestyle shift helped her resonate with a new audience Insight into what her next book will be about Connect with Natalie Sisson: NatalieSisson.com The Freedom Plan: Redesign your business to work less, earn more, and be free   The Suitcase Entrepreneur: Create Freedom in Business and Adventure in Life   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Mirjam van der Zee, a.k.a. The Moon Lady, is the owner of a tarot card reading and moon-based coaching business where she helps individuals and entrepreneurs gain insight and clarity and make better decisions through moon-based coaching programs, courses, and tarot reading services. With a previous professional background as a P.A. at international law and consultancy firms as well as a massage therapy practitioner and a keen interest and love for poetry, art, mythology, and nature, she has combined her professional experience and personal interests to successfully turn her passion into profits. Mirjam joins me for this On Air Coaching episode to learn how to structure her business ideas in an exciting - and doable - way to grow her business and attract her ideal client. We discuss how to stand out and increase your authority in your industry and how to align yourself and your business with the industry leaders you admire. We also discuss how to create content to attract your ideal clients and the value of asking for client testimonials and referrals. “It is often undervalued in online business that word of mouth is quite strong.” - Sigrun In This Episode of The Sigrun Show: Identifying and understanding your ideal client How to create content to attract your ideal client How to build your industry authority The importance of creating consistent content The benefits of interviewing industry leaders The importance of asking for recommendations and testimonials Using coupon codes and vouchers to encourage client testimonials and referrals Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

As online entrepreneurs, learning from our mistakes and failures is a critical part of building a successful online business. As you begin to launch new products, services, and programs, paying attention and reviewing certain metrics can help you learn, grow, and improve your business.   Whether your launch was as successful as you hoped or not, you need to learn from it. And to do that, you need to review your launch as quickly as possible - ideally within the first seven days.   In this episode, I share the exact strategy I use to evaluate and measure my launches and how reviewing these metrics can help you learn what worked - and what didn’t - so you can apply these lessons to your next launch. I explain what a launch summary is and how it can provide insights on the factors that impact the success of your launch. I also discuss how understanding your earnings per lead is critical, how to calculate your launch conversion rate, and how to evaluate your launch strategy to apply changes that will impact the success of your next launch. “The value of launch reviews is really underrated.” - Sigrun In This Episode of The Sigrun Show: The importance of reviewing your launch Creating a launch summary and what to consider when reviewing it Why your Earnings Per Lead (EPL) is one of the most critical factors in your launch review How to increase your launch EPL Why your launch list is different from your entire email list How to calculate your launch conversion rate and how it can help you identify when to raise your prices Evaluating your affiliate sales Creating a sales timeline The importance of manually tracking your launch sales Reviewing Facebook ad campaigns and what metrics to consider Reviewing the open rates and click-through rates of your email campaigns Evaluating chatbot metrics Evaluating post-launch survey responses Evaluating your launch strategy to identify what worked and what could have gone better Metrics to Consider When Reviewing Your Launch: Total Sales Total Customers Launch List Size EPL Conversion Affiliates Sales Timeline Facebook Ads Emails Launch Strategy Build a Wildly Successful Online Business - Join SOMBA! Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.   If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ann-Katrin Kossendey-Kosh is a health coach, pharmacist and herbal therapy specialist, and certified pediatric nutritionist. She is a Certified MetaCheck consultant, allergy consultant, freelance speaker, author, and Systemic coach. Currently, she runs an offline coaching practice as well as an online business where she offers a wide range of herbal supplements for improved health and wellness. After the birth of her youngest child, she decided to focus more exclusively on running an online business.   Ann-Katrin joins me in this On Air Coaching episode to get clear on her ideal client and learn how to pivot her business to focus on a more specific, niche market. I explain how to identify and attract your ideal client and the marketing mistakes many new entrepreneurs make while starting their journey. I also explain how to change your business focus to attract your ideal client and strategies to create new products more suitable for your new audience. “Ideal clients show themselves to us sometimes through our own experiences. So, we are our previous ideal client.” - Sigrun In This Episode of The Sigrun Show: Combining your professional background and education with your previous life experiences to identify your ideal client The effects of sharing your methods in your marketing campaigns How to attract your ideal client Identifying the overlap in your audience Overcoming the fear of leaving people behind when pivoting your business How to develop programs and products for your new ideal clients Resources:   Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris Ducker   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Thousands of entrepreneurs around the world are plagued by the disease, comparisonitis. This disease is often one of the biggest playgrounds for your lizard brain to play - filling you with negative thoughts, ideas, and self-doubt. It demotivates you from taking action, realizing your dreams, and turning your passion into profits.   Every entrepreneur faces comparisonitis at some point in their journey. Some may even experience it multiple times - regardless of how successful they’ve become.   I share my journey with comparisonitis and why it often holds back many online entrepreneurs from achieving their dreams. I also discuss strategies to help you overcome comparisonitis so you can begin taking inspired action to realize your dreams. “Anything that doesn’t doesn’t bring you a positive message and help you take action is bringing out the comparisonitis.” - Sigrun In This Episode of The Sigrun Show: What is comparisonitis? How comparisonitis impacts your motivation to realize your dreams The signs and symptoms of comparisonitis and why it often affects new entrepreneurs The importance of taking inspired action Why consuming more content does not provide more clarity around your ideas How to regain the motivation to take action while suffering with comparisonitis How going on a “content strike” can help you overcome comparisonitis Why comparisonitis doesn’t only affect new entrepreneurs Resource Mentioned: Episode 148 - Jealousy and Envy Can Be a Positive or a Negative Force in Your Business   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ingrid Huttary is a full-time communication, leadership, and self-management trainer for organizations and public administration professionals. She holds a graduate degree in Naturopath Psychotherapy and is an NLP instructor and trainer as well as a Master DVNLP Coach. She has a goal to leave her corporate career to become a full-time online coach and develop her own training courses.   Ingrid joins me on this On Air Coaching episode to learn why identifying her ideal client is critical to successfully mapping out her customer journey. We discuss why it’s crucial to get clear on your ideal client, why you should start by solving a single problem for your customer, and how your marketing and messaging impacts your ability to attract your ideal client. I also share how to properly mix online and offline events and how to use breakthrough sessions to kickstart your customer relationship. “Your customer journey will reveal itself, but it’s the clarity and ideal clients that are more important.” - Sigrun In This Episode of The Sigrun Show: Getting clear on your ideal client Why your customer journey should start by solving a single problem How to use a pyramid system to develop your customer journey and products How to properly mix online and offline events in your customer journey How your messaging and marketing impacts your ability to attract your ideal client Focusing on customers that are ready for your products and services How to use breakthrough sessions in your customer journey Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Many people have big dreams, but it’s fascinating how few take the necessary action to turn those dreams into reality. They may talk about their dreams with others, but somewhere along the line, they get less inspired to realize those dreams.   In this episode, I share the strategies I use to spur me to take action on my big dreams. Focusing on the details and logistics of achieving your dreams can often lead to analysis paralysis and procrastination. Surrounding yourself with like-minded people, taking action, and committing to a specific date to achieve your dreams can help you turn your dream into a reality. “A dream doesn’t become a reality until you fix a date.” - Sigrun In This Episode of The Sigrun Show: How I gained inspiration to start my business How focusing on details and execution can encourage procrastination and analysis paralysis - ultimately killing your big dream Taking baby steps and looking for opportunities to help you realize your big dream Finding inspiration from other entrepreneurs Finding ways to constantly remind yourself of your big dreams How committing to a fixed date can help you stay inspired and motivated to take action to realize your dreams Identifying and overcoming fears and obstacles holding you back from achieving your dreams Surrounding yourself with like-minded people to stay inspired and take action Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Silke Wolf is a travel curator, matchmaker, and the founder of Local Insider. Her company specializes in helping tourists and travelers around the world create memorable and authentic travel experiences by connecting with like-minded local businesses, artists, and creatives. As a passionate travel enthusiast, she has traveled around the world meeting and connecting with thousands of amazing, highly successful creatives.   Silke joins me for On Air Coaching to learn how to overcome her money mindset challenges so she can begin to charge what she’s worth. We discuss how your money mindset impacts your pricing decisions, how to handle client objectives regarding higher prices, and how to weed out non-serious clients. I also explain the importance of viewing your business as a business and how the prices you set for your services can reflect your self-confidence and self-worth. “By not charging, not charging enough, or not doing research - for the right customer - it is the opposite of what they want.” - Sigrun In This Episode of The Sigrun Show: How your money mindset impacts how you set your prices How creating a pricing system can help you overcome your money mindset challenges How to handle price objections Creating rules for yourself and sticking to them Getting comfortable with higher prices that consumers are willing to pay How creating non-refundable booking fees can help you weed out non-serious clients Using your email list to ask for testimonials and referrals Considering the use of discounts and coupon codes to encourage referrals How videos and testimonials impact the customer buying decisions The importance of sharing your service fees on your website How your prices reflect your self-confidence and self-worth to a potential customer Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

If you want to learn how to build a successful online business, it is critical to learn how to overcome your upper limit problems. Every entrepreneur, regardless of how successful they are, experience upper limit challenges as they grow their businesses. The key to achieving your dreams of building a successful 6 or 7 figure business is identifying those challenges and learning how to overcome them.   I explain what an upper limit problem is, how it manifests, and how it impacts your success. I share some of the upper limit problems I have faced throughout my journey as an online entrepreneur and the strategies I used to overcome them. I also explain how participating in mastermind groups and coaching programs can help you detect upper limit problems as well as how sharing these challenges with others can help you develop a strategy to work through them. “With every new level, there’s a new devil.” - Sigrun In This Episode of The Sigrun Show:   Understanding what upper limit problems are Upper limit challenges I have faced throughout my journey in online business Why giving into your upper limit challenges is a form of self-sabotaging behaviors How participating in mastermind groups and coaching programs can help you overcome upper limit problems Lessons I have learned by realizing my upper limit problems The four barriers that prevent entrepreneurs from detecting their upper limit challenges Strategies to overcome your upper limit problems 4 Steps to Work Through Your Upper Limits:   Acknowledge the upper limit problem. Breathe when you feel fear. Turn worry into a positive idea. Expand positive feelings, thoughts, and ideas. Resources:     The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks   Build Your Dream Business FREE Video Series   Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lilli Koisser is a freelance copywriter and blogger for self-employed business owners, entrepreneurs, and mid-size companies. As a freelance writer with over 5 years of experience, she has developed the skills to help her clients unlock the power of SEO and content marketing to promote their businesses, gain traction on search engines, and attract new customers through their websites and blog posts. From the skills she has acquired throughout her journey, she created her first online course to help entrepreneurs and small business owners learn how to structure their websites and create website copy that attracts their dream clients.   Lilli joins me for this On Air Coaching episode to learn strategies to take her copywriting business to the next level by promoting her online course and replacing her freelance writing income with online products. We discuss the importance of focusing on a single launch strategy and staying consistent to scale your online course and the impact of trying too many launch strategies. We also discuss the importance of segmenting your email list as well as how to calculate your launch conversion rate and automating your launch process. “Build your list around your launches and focus on a launch list.” - Sigrun In This Episode of The Sigrun Show: Building a community to scale your online course How a launch list can impact the scalability of your course launches Choosing a launch method that works best for you Staying consistent in your launch strategy Creating content to create interest and attract new clients Using Facebook ads to build brand awareness How to calculate your course launch conversion rates Automating processes for launching your products Offering higher end, 1:1 VIP packages Why you should always end a 5-day challenge with a webinar Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jadah Sellner is a serial entrepreneur, the co-founder of Simple Green Smoothies, and the creator of the Love Over Metrics Incubator, a 9-month mastermind program that focuses on business growth strategies and techniques for female entrepreneurs. She is a TEDx speaker, bestselling author, and host of the Lead With Love Podcast. As an online community growth strategist and business mentor, she is passionate about helping businesses and personal brands build and grow their online communities through love, service, and impact.   Jadah shares how creating a 30-day green smoothie challenge helped her attract over 1 million email subscribers while building a 6-figure business. She explains why she believes the key to creating a successful challenge is to leverage the human-connection aspect of building a community and avoiding shiny object syndrome. She also explains why she decided to exit Simple Green Smoothies to follow her passion for helping highly-motivated female entrepreneurs and the mindset obstacles and fears she had to overcome during that transition as well as the obstacles she faced while preparing for her TEDx talk. “The quickest path to your first 6 or 7 figures is to have one core audience show up on one platform, and one core problem that you’re solving.” - Jadah Sellner In This Episode of The Sigrun Show: Leveraging the human-connection aspect to help your brand resonate with your audience Why Jadah believes entrepreneurs should make their freebies better than someone else’s paid product How she organically grew her email list from 2,000 to 30,000 subscribers The importance of building an authentic community - and courting them What inspired her to use a 30-day challenge to grow her email list The importance of sticking with one signature challenge and avoiding shiny object syndrome Building trust with your audience before upselling your products Repackaging your free challenges to create a sellable product The impact of hiring a team and creating systems How she incorporated affiliate marketing into her business strategy Giving yourself permission to test your prices The importance of building your business to align with your values Why she decided to exit from Simple Green Smoothies How she became a TEDx speaker Resources:   1000 True Fans by Kevin Kelly   Connect with Jadah Sellner: JadahSellner.com Lead with love in business and life - TEDx Talk FREE 5 Step Challenge Roadmap Facebook Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lisa Carpenter, author of Let’s E.A.T, is a sought-after speaker, coach and educator. Through her work and writing, she helps high-achieving entrepreneurs to unleash their personal power, establish boundaries and find spiritual enlightenment through Full Frontal Living. She speaks about the importance of ‘showing up’ in our own lives and writes about a variety of related topics, including diet and body shaming.   Lisa joins me to discuss her own journey to enlightenment and wellness, how those practices can be relevant to entrepreneurs and how to instill a mantra of ‘excellence over perfection’. We discuss how many entrepreneurs come to a place of misdirection, and how she helps entrepreneurs with finding their core values and master their self-worth. She also shares some great tips for success, as well a free resource for listeners. “The relationship we have with ourselves is the most important relationship we’ll have in our entire lives.” - Lisa Carpenter In This Episode of The Sigrun Show: Lisa’s previous career history and life experiences How she began coaching and advocating wellness Why people seek out coaching The problem with perfectionism What perfectionism could be masking How to strive for excellence over ‘perfect’ How she helps her clients and figures out what they need Why women struggle with self-worth and how it impacts their business The danger of measuring ourselves against others How to ask ourselves better questions Key Takeaways: Who you are impacts your business. Taking responsibility for our own actions and thoughts is the first step to success. Release victim mentally and hold yourself accountable. Ask yourself how you’re feeling, and deal with it positively. Connect with Lisa Carpenter: www.lisacarpenter.ca/sigrun Twitter Facebook Instagram   Freebie - Avoiding Burn Out   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Only 18 months ago, I had the idea of hosting a live event. Within a few short months, my team and I developed the framework to turn this idea into a reality. By September 2017, I held my first ever Sigrun Live event.   Last weekend, we wrapped up our third live event in only 12 months. At this event, we had over 200 guests travel to Zurich, Switzerland to participate in Sigrun Live.   In this episode, I tell you how we created an amazing live event that gets rave reviews and leaves the audience excited to attend future events. I share the strategy and process we use to develop the framework for an outstanding live event. I also talk about how I overcame moments when the “lizard brain” tried to take over with self-doubt and limiting beliefs, how I identified the perfect time to upsell my mastermind programs, and how hosting Sigrun Live has impacted the growth of my business. “When planning a live event with hundreds of people, there are many micro-decisions you make that give you the self-confidence that you can actually pull it off.” - Sigrun In This Episode of The Sigrun Show: w the seed for Sigrun Live was planted How I overcame the “lizard brain,” self-doubt, and limiting beliefs How hosting my Mastermind & Makeover Day events inspired me to host bigger events How to build your self-confidence to host a live event The benefits of including tickets for your live event as a bonus in the programs you offer Creating a financial plan and budget for your first live event The format I use to create Sigrun Live Why I include a mastermind day and mastermind sessions in my live event How I identified the perfect moment to announce my mastermind group programs during my first Sigrun Live How hosting a live event can impact your business - and revenue The importance of being open to make changes and improve your live events   Resources: Episode 57: How to Sell in an Engaging Way on Stage with Colin Boyd Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Caroline Balinska is a serial entrepreneur and the creator of eCommerce Marketing Lab where she helps entrepreneurs grow their e-commerce business while increasing their sales and profits through effective automation and marketing strategies. She started her career in e-commerce in 2006 - long before automation and online marketing became widely used in the business world. Over the last 12 years, she has mastered the skills needed to become a successful e-commerce seller, with a special focus on Shopify and automation, and passionately shares her knowledge with others.   Caroline joins me on this episode to share how she became an e-commerce expert and enthusiast and how creating simple and effective e-commerce sites has become easier than ever. She explains how to strategize your marketing plans, increase your social presence and get involved with influencers and micro-influencers. She shares the biggest mistakes she’s come across and how to avoid them as well as some tips and tricks for those who’ve started or are getting into e-commerce. “It’s really easy to have 5000 products. That’s the easy part - but WHO are you targeting?” - Caroline Balinska In This Episode of The Sigrun Show: Caroline’s background and how she became an entrepreneur The key criteria of a successful e-commerce site How strategic marketing can improve your sales How to grow your social presence for your e-commerce site Influencer marketing and how it works How to market an expensive product Biggest mistakes new e-commerce sites make - and how to avoid them Video in e-commerce Key Takeaways: A marketing plan is king - no matter your marketing budget Know your audience and target them! A video is the best tool in your e-commerce arsenal - if the quality is good. Don’t be scared of ads! The next 12 months are the perfect time to start an e-commerce site. Connect with Caroline Balinska: Ecommerce Marketing Lab CarolineBaslinska.com Twitter Facebook   Freebie - 8 Apps Every Shopify Store Owner Needs   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jasmine Schmalhaus, also known as Jazzy Things, is the creator of Your Dinner Is Planned, a membership site designed to help busy female entrepreneurs create delicious, healthy meals their families will love. She is a food and health enthusiast, adventure seeker, and the host of the Dinner Table Talk podcast, where she shares strategies to help busy entrepreneurs develop healthy habits they can easily implement in their hectic daily schedules. She has developed 10 cookbooks and held over 40 cooking workshops across the country to help families live a healthy, sustainable life.   Jasmine shares how she became a food and health enthusiast and how creating easy and healthy dinner plans has impacted her life and inspired her to build her business. She explains how being authentic helped her attract her ideal audience and how healthy food and exercise impacts your energy level, creativity, and clarity. She also shares why she views “healthy eating” differently from those within the health community and why it’s important to find a balance between your food choices and your values as well as being consistent in achieving your goals. “Food is a choice we make every single day, so why shouldn’t it align with what our values are?” - Jasmine Schmalhaus In This Episode of The Sigrun Show: How Jasmine became known as Jazzy Things Her journey into healthy eating, fitness and starting her business How she used Instagram to build her audience How being authentic helped attract her ideal audience How food and exercise impact your energy level, creativity, and clarity Her definition of “healthy” and how it connects to your values Key motivators for people wanting to eat healthier How consistency impacts your ability to achieve your goals - whether health-related or otherwise Her biggest transformation from eating healthy How meal planning and being consistent with eating healthy impacted her mental clarity, evolved her business and impacted her relationships Connect with Jasmine Schmalhaus: Your Dinner Is Planned JazzyThings.com Dinner Table Talk Podcast   Grab your FREE e-Book: Healthy Snack Recipes   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Rachel Perry and Amanda Holland began their entrepreneurial careers as party planning direct sales consultants selling jewelry through catalog parties, in-home parties, and online parties. They began selling their products online via Facebook and virtual parties long before online sales became a “thing” in the direct sales industry. Since then, they have worked, reworked, and perfected their formula for success and created an online platform to teach other direct sellers how to grow their businesses, make more money, and realize their dreams using their spam-free formula as their foundation. They became widely known as The Tag Team throughout the direct sales community.   Rachel and Amanda join me to talk about how they inject fun and margaritas into their business and how it has impacted their sales and business growth. They explain their process for consistently creating video content for their online audience and why they can sometimes be found dressed in costumes in their videos. They also share how Margarita Moments got started and how margaritas eventually became part of their brand. “Every business should have something - a mascot if you will - that makes people think of them.” - Rachel Perry In This Episode of The Sigrun Show: How Rachel and Amanda got started in the direct sales industry How Facebook jewelry parties doubled their sales How The Tag Team business got started How they built their audience through content creation The process they use for consistently creating video content while living in different states Why they include bloopers in their video content Why they occasionally dress in costumes for their videos How Jazzeline Party Queen made her debut and impacted their business Using humor as a way to increase engagement and be more relatable to your audience How long it takes them - from start to finish - to complete their video content process How their video strategy has impacted the growth of their social media platforms How using Facebook ads have impacted their business Their most popular video The connection between their video marketing strategy and their business growth Why it’s important to identify your niche instead of trying to serve the masses How they incorporated margaritas into their brand and how it impacted their business Resources Mentioned: How to Sell Without Being Salesy Video Connect with The Tag Team: TheTagTeamPartyPeeps.com Facebook Pinterest YouTube Instagram Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Perry Marshall is the President of Perry S. Marshall and Associates, a consultancy company designed to help online and offline businesses increase their sales leads, website traffic, and advertising results. He is a multiple best-selling author of several business and marketing books including 80/20 Sales & Marketing, The Ultimate Guide to Facebook Advertising, and The Ultimate Guide to Google Adwords. His work has been recognized and endorsed by several publications including INC. Magazine and Forbes.   Perry shares how he became a multiple best-selling author and how online entrepreneurs can master the art of Facebook and Google advertising. He explains how identifying underserved markets can help you become established as a best-selling author and when it’s the right time to start using Google Adwords in your marketing strategy. He discusses the importance of educating yourself and learning the basics before investing your money in online advertising and the importance of narrowing your target market when creating an ad. He also explains why online entrepreneurs should resist the urge to outsource Facebook and Google ads management until they understand a basic concept of how the platforms work and how to set up an advertising campaign. “Google and Facebook combined are more than $100-Billion. Two-thirds of that money is ‘stupidity tax.’” - Perry Marshall In This Episode of The Sigrun Show: How stepping out of his comfort zone impacted Perry’s career Working with co-authors Writing a book on topics no one else is writing about The difference between real experts and “fake experts” The right time to use Google Adwords Educating yourself on Google and Facebook advertising before investing in those marketing options The importance of narrowing your target market Starting with remarketing and retargeting ads How to set up your remarketing and retargeting ads When to begin marketing to cold leads Why he believes outsourcing internet advertising is the hardest task to outsource When to consider hiring a Facebook or Google ads manager or consultant Resources Mentioned:   Falling Off the Map: A Visit to the Lonely Places of the World by Pico Iyer   Connect with Perry Marshall: PerryMarshall.com   80/20 Sales & Marketing   Is Adwords For Me Is Facebook For Me Marketers 247 Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Selen Graf is an Animal Healing Practitioner and Animal Naturopath with a passion for helping animals through natural remedies and alternative medicine practices. In 2011, she obtained a Bachelor’s degree in Business Administration and Psychology and, later obtained a Master’s degree - also in Business Administration with a special focus on Management. Realizing that business management wasn’t her passion, in 2016, she pivoted her career by becoming an Animal Healing Practitioner to follow her dream of helping animals and pet owners heal their pets through naturopathic remedies.   In this Client Case Study episode, Selen shares how she took her offline practice and passion for naturally healing animals to the online business world. She shares how she created her first online course and the feedback she received that impacted her self-esteem, self-confidence, and belief in herself. She also shares the challenges she overcame throughout the process and how being part of an online community of like-minded, business-focused individuals impacted her success and helped her achieve her goals. “It’s so great if you can reach people and make a change in their lives.” - Selen Graf In This Client Case Study Episode of The Sigrun Show: How Selen realized her passion for naturopathic remedies for animals Why she decided to take her offline animal health practice online How she overcame procrastination to start her online business How she created her first online course How the feedback response she received from her first online course participants impacted her self-esteem, self-confidence, and self-belief What the future holds for her new online business The mindset challenges she overcame to achieve her goals of becoming a successful online entrepreneur Connect with Selen Graf: TierGesundheitsZentrum Bern Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Martha Pelkman is a writing coach passionate about helping women overcome their internal turmoil caused by childhood bullies by learning and honing their creative writing skills and sharing their stories with the world. She believes that writing and crafting your story not only helps others cope with issues around bullies but also helps the writer heal their emotional wounds and alter their memories in the process.   Martha shares how she overcame her mindset challenges linked to childhood bullies and her fears of becoming visible by taking her coaching business online. She explains how she realized she needed support and guidance through her journey into online entrepreneurship and how taking small steps outside her comfort zone empowered her to be more visible and more confident. She also shares the life-changing moment that significantly impacted her business and her self-esteem as well as her ability to realize her self-worth as an online entrepreneur. “It’s so beautiful to be yourself - to not be dependent on what other people think of you.” - Martha Pelkman In This Client Case Study Episode of The Sigrun Show: How Martha realized she needed support and guidance to take her business to the next level How she overcame the fear of being visible How taking small steps outside her comfort zone impacted her self-confidence and helped her grow her business The difference between constructive feedback and criticism How stepping out of her comfort zone led to increasing her coaching sales How she is impacting the lives of other women through her online course How creating her online course impacted her self-confidence How she finally began valuing her worth What the future holds for her new online business Connect with Martha Pelkman: Tekstbureau DrsPee Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Judith Peters is an award-winning copywriter, wife, and mother of three young children. She holds multiple degrees in areas such as business administration, media design, and copywriting and has worked with countless small business owners, mid-sized companies, and advertising and design agencies. In addition to building her dream business of becoming Germany’s go-to expert for copywriting and creativity, she helps others hone their writing skills through online courses as well as lectures teaching others how to master advertising copy, advertising concept journalism, and public relations.   Judith shares how she hired her husband to help her build her dream online business. She tells us how working with her husband impacted her ability to focus more on her zone of genius and gave her the freedom to create online courses to help more students improve their skills. She also explains why overcoming your mindset challenges, facing your fears - especially your fear of success - and learning from your mistakes is a critical part of building a successful online business. “Everything is doable if you just take action.” - Judith Peters In This Client Case Study Episode of The Sigrun Show: Why Judith wanted to build an online business How following role models inspired her to finally take action to build her business Why she decided to hire her husband as a project manager What it’s like working with her husband Finding support from like-minded people Facing and overcoming fears and how it impacts your success Learning from your mistakes, instead of letting them diminish your ambition Personal challenges she overcame to achieve the success she has today Overcoming fear of success Connect with Judith Peters: Sympatexter Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sandra Djukanovic-Wolbers is a leadership coach who is passionate about helping entrepreneurs, business owners, and managers take their leadership skills to the next level while improving their lives and the lives of their team. She helps high-achieving leaders learn strategies to manage stress, increase productivity, and create an environment that encourages inspiration, motivation, and visualization that will move the needle and push their business forward. Sandra joins me for this Client Case Study episode to share how taking a leap of faith and creating her first online course allowed her to finally gain a sense of freedom, enjoyment, and excitement for her entrepreneurial journey while building her dream business. She explains how she quit her full-time job to become a freelancer and how she changed her mindset to build a successful online business. She also shares how her money mindset and limiting beliefs were preventing her from achieving her goals and launching her online course sooner, how she overcame those mindset challenges, and how believing in herself has impacted the growth of her business. “Don’t overthink too much. Take that leap of faith and just do it.” - Sandra Djukanovic-Wolbers In This Client Case Study Episode of The Sigrun Show: Why Sandra quit her full-time job to become a freelancer The biggest challenge she faced as a freelancer How she identified her ideal client What inspired her to finally launch her first online course How taking a leap of faith impacted her self-confidence How money mindset and limiting beliefs prevented her from launching her online course sooner - and how she overcame them How finally launching her first online course enabled her to start envisioning the future of her business Her goals for scaling her business to work internationally Connect with Sandra: Sandra Djukanovic-Wolbers.nl Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Anke Beeren is a full-time mom and serial entrepreneur with two university degrees and a passion for helping female entrepreneurs build successful businesses and impact the world around them. She is a mastermind facilitator and business mentor focused on helping ambitious women achieve their dreams, grow their businesses, and live their lives to their fullest potential.   Anke joins me for this Client Case Study episode to share how she built her new online coaching business from no revenue to achieving her first 5-figure month in less than six months. She shares how making mindset shifts enabled her to overcome procrastination and the impact it played on her success. She also explains her strategy for staying accountable as well as how stepping out of her comfort zone, making quick decisions, and taking action directly impacted her ability to achieve her business goals. “Always make decisions that are just beyond your comfort zone.” - Anke Beeren In This Client Case Study Episode of The Sigrun Show: How stepping out of her comfort zone impacted Anke’s success How public goal-setting helped her stay accountable and move her business forward What “Dynamic Steering” is and how it helps her identify when an idea doesn’t fit her client’s needs The importance of making quick decisions - even if you change your mind later The mindset shift she has made and how it has impacted her success How she developed a product to upsell to her clients Why she decided to shorten the duration of her mastermind programs What the future holds for her coaching business Connect with Anke: AnkeBeeren.de Facebook Group Facebook Page Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Insa Kunkel is a former professional writer with over 20 years of experience in the media industry. She has created content for several high-profile brands and business owners, including eBay and PayPal. In 2017, she decided to pivot her career and follow a new passion - helping entrepreneurs learn how to share their stories on stage through her personal speaker training programs.   In this Client Case Study episode, Insa shares how she discovered her new passion for helping others share their story through presentations and public speaking engagements. She explains how she pivoted her writing business to offer one-on-one coaching sessions, teaching others how to craft an amazing story about their brand and create raving fans from their presentations. She also shares how she developed the framework that allowed her to attract paying clients within the first three months of starting her new online business, how this framework enabled her to quit her freelance writing business in less than 6 months, and the mindset challenges she faced when hiring a team to help her build her new business. “All of a sudden, I had a framework.” - Insa Kunkel In This Episode of The Sigrun Show: Why Insa pivoted from freelance writing to building an online business The seed that was planted that inspired her to pivot her career and begin her entrepreneurial journey How developing a vision board helped her map out her business idea The process she used to test her new business idea How her new speaker coaching business went from zero revenue to attracting paying clients in less than three months How her speaker coaching business enabled her to “close” her freelance writing business in less than six months Challenges she faced while pivoting her career How she developed her first online course The importance of asking course participants for their valuable feedback on your course product Her plans for the future of her speaker training business Connect with Insa: InsaKunkel.de Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Gudrun Mahlberg is a mother of four, a passionate dance teacher, and the founder of Shandora, a company that teaches the art, beauty, and calming benefits of yoga and dance. For over 30 years, she has been passionate about dance and how your body’s movements impact your joy and happiness as well as its connection to “the sacred feminine.”   Gudrun shares how she pivoted her career from working a full-time job to starting her dream business and becoming a successful online entrepreneur. She explains how she ran her first online course while on holiday in France and the impact that course had on her audience and students. She also shares why entrepreneurs need to connect with a coach as well as seek support as they grow their business and how they can help you believe in yourself and your dreams - even when you’re not feeling confident. “My dream had been to create something online because I wanted to have the freedom to work from everywhere.” - Gudrun Mahlberg In This Episode of The Sigrun Show: How Gudrun pivoted her career from working full-time to launching her online business What inspired her to finally follower her dream and build her dream online business How she taught dance courses online while on a holiday camping trip Why finding a coach and seeking support is critical to becoming a successful entrepreneur Why she is passionate about dancing, yoga, and connecting your body’s movements with your emotions, healing, and self-care Her vision for the future of her online business Connect with Gudrun: Shandora Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Agnieszka Gaczkowska is an interior designer who has successfully turned her passion for interior decorating and handmade crafts into a successful online business. She is the facilitator of several online course programs as well as local meetup events and workshops. She is passionate about helping other handmade artists and craftsmen throughout Poland turn their passion for arts and handicrafts into a sustainable and rewarding business opportunity.   Agnieszka shares her journey from being a homestead mom to building her dream online business. She explains how her offline crafting business began and the turning points she experienced throughout her journey into entrepreneurship that led her to build a sustainable online business. She also talks about some of the challenges she has faced as an online entrepreneur, how building a team allowed her to expand her online products, and how her vision and mission as an online entrepreneur has evolved since she began her journey. “Don’t create a handmade design and put it in the drawer - stop dreaming and start acting.” - Agnieszka Gaczkowska In This Episode of The Sigrun Show: How Agnieszka fell in love with the art of crochet How she blended her love for architecture and interior design with her passion for crochet How she turned her passion into a home-based offline business How she promoted her offline crochet workshops How she turned her offline crochet business into a successful online business How building a team helped her expand her online course selections to include other forms of arts and crafts Challenges she faced as a new online entrepreneur How starting her online business impacted her mindset and confidence How her mission and vision for her business has evolved Resources Mentioned: Episode 125 [On Air Coaching] How to Run a Successful Mastermind with Agnieszka Gaczkowska Episode 151 [On Air Coaching] How to Step Up as a Leader as a New Entrepreneur with Agnieszka Gaczkowska Episode 208 [On Air Coaching] How to Automate and Delegate to Grow Your Online Business with Agnieszka Gaczkowska Connect with Agnieszka Gaczkowska: Oplotki.pl Facebook Claim Your Freebie Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sif Traustadóttir is a veterinarian, pet behaviourist, and entrepreneur originally from Iceland who now lives in Italy. She opened her own veterinary clinic in 2007 but after taking a sabbatical, she realized she was no longer passionate about her work. Through her online business, she uses her expertise to educate dog owners on canine health, training, and behavior.   Sif shares how taking a leave of absence from her job as a veterinarian made her realize she wanted to make a career change and move to another country. She describes what she did to discover who her audience was and what kind of services or products they wanted. She also explains why she doesn’t regret starting her business in her native Icelandic language and how she pivoted to offer products in English. “Having an online job is something that gives you so much freedom.” - Sif Traustadottir In This Episode of The Sigrun Show: Why Sif decided to start an online business How she discovered a way to continue to work with pet owners online How housesitting helped her reduce the cost of living while she built her online business How trial and error helped her discover the services and products her clients wanted How creating a membership site moved her business to the next level The importance of understanding what your clients are willing to pay The benefits of membership models over one-time courses or products Why she does not regret starting her business in Icelandic The process she is using to begin offering memberships in English Resources Mentioned: Episode 32: [Client Case Study] The Sales Funnel That Turns a 70% Profit Every Month with Sif the Vet Connect with Sif: SifTheVet.com Facebook Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

In the business world, whether online or offline, there is no such thing as an overnight success. It takes time, patience, persistence - and, yes - it takes hard work. Although I do not believe you can build a successful, profitable, or sustainable online business overnight - I do believe you can build your dream business in as little as 12 months or less.   In this episode I share the essential ingredients of building your dream online business and the qualities that all my successful mastermind students have in common. I explain how getting clear on your vision and business idea can impact the success of building your dream business and the importance of planning, marketing, and launching your ideas into the market. I also share how your mindset impacts your ability to achieve your goals and dreams as well as strategies to help you stay focused on your goals and avoid shiny-object syndrome. “It all starts with having a crystal-clear vision.” - Sigrun In This Episode of The Sigrun Show: The components that make up a good, clear vision for your business How to create a long-term vision based on the lifestyle you want Strategies to get clear on your business idea Developing revenue models that match your ideal client’s expectations and perceived value The benefits of repeating your planning process throughout the year Why marketing your business idea is critical to success How to identify ways to stand out in your market The importance of consistently showing up in your market Why learning how to properly launch is critical to achieving success as an online entrepreneur Why overcoming mindset challenges is critical to building a successful dream business The difference between having a small mindset vs. a big mindset Why staying focused on your goals is important to achieving online success Strategies to help you stay focused on building your dream business Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Maria Husch is an interior designer, Feng Shui expert, and room expert from Vienna, Austria. She shows clients how to make changes to their rooms to help them reach their goals and dreams, live happier, and be more successful. She runs a blog and a successful TV show, Maria’s RaumTalk, and offers online programs and consultations for companies and homes worldwide.   In this episode, Maria helps to crush the myth that the only way to be successful in online business is to be a business coach. She shares how her online business has evolved and why finding her audience and creating products they want has made her more successful. She explains the mindset shift that allowed her to let go of the notion that she needed to create premium products for high-end clients. She also offers advice for entrepreneurs interested in starting an online business and explains the importance of clarity when it comes to your long-term goals. “When I realized that it’s okay to not have everything, but to inspire a lot of people - it started to work.” - Maria Husch In This Episode of The Sigrun Show: How a conversation with an interior design client gave Maria the idea to start an online business How starting an informational blog for her clients led her to create an online course The mindset shift that helped her realize she did not have to sell a premium product to high-end clients The importance of finding your ideal client first, then creating a product that they want Why staying in your zone of genius and connecting to your why will help you become successful How she transitioned from creating products to opening her membership program How she decluttered her business What she would do differently if she were starting her business today Her goals for the future The question you need to ask yourself so you can meet your long-term goals Her advice for people interested in pursuing an online business   Connect with Maria Husch: MariaHusch.com Maria's Happy Home Checklist Facebook Get Access to the Build Your Dream Business Video Experience This video series is for you whether you're starting, building or scaling your successful, profitable and sustainable online business.   This is the kick in the butt you need to build your dream online business. Sign up for the FREE 8-Part Video Series now! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Katrin Hill is one of the leading Facebook marketing experts in the German-speaking market. She began her business by helping local organizations with web development, social media, and online marketing strategies. She now focuses primarily on Facebook and offers online courses on increasing your reach, growing your Facebook audience, and using Messenger bots.   Katrin shares how she saw the birth of her two children as opportunities to restructure and baby-proof her business. She talks about the strategies she used to have her most profitable year yet despite not selling her signature program and why building a team has been essential to her success. She also shares advice on how to genuinely be of service to your audience before selling your product and how this can be beneficial.   “I saw pregnancy as an opportunity to change my business and become successful.” - Katrin Hill In This Episode of The Sigrun Show: Why Katrin saw her children as opportunities to restructure her business How she got the idea for her first business while traveling in New Zealand Why she knew she needed to change her business model in 2014 How positioning herself as an expert helped her succeed The benefits of building a foundation and community before introducing products The lessons she learned from her first launch Why people were waiting to buy from her during her first launch Why building a team has been essential to her success How she baby-proofed her business for her second child The strategies she used to earn income even without selling her signature course Why affiliate marketing is not as easy as people think and how she treats affiliate launches as if they are her own The step-by-step process she is using to create her evergreen funnel The two webinar numbers she focuses on improving How her positive attitude helps create great results for her team Connect with Katrin Hill: KatrinHill.com Facebook YouTube Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Many entrepreneurs dream of creating a signature product that is uniquely theirs, but this dream does not come without pressure - which is often self-inflicted. Once you have the idea for the signature product, there is still a lot of research, testing, and development to be done. The key is to listen to what your audience needs and offer them a solution to their problem.   I explain what SOMBA is, how it became my signature program, and how it has evolved over time. I share a glimpse into how I continued to build my business while searching for what would become my signature product and why you need to be patient during this process. I also share how I was able to repurpose content I had already created into a program that is unique. “It is so interesting how suddenly a solution is right there in front of you, and you wonder why you didn’t see it before.” - Sigrun In This Episode of The Sigrun Show: The first online course I created and how I knew I wanted to create a signature program Why a business course made me determined to create a program that was unique to me How over 100 weekly webinars led to a membership site and eventually to a Facebook group and my Lifestyle Business Library How I knew that the membership site was not my signature product How I moved forward in my business and doubled my revenue while trying to develop my unique program What I noticed about my peers while studying for my MBA and how it helped shape SOMBA How the lessons that were missing from my MBA studies influenced the creation of SOMBA Why I am glad I waited for the perfect idea for my signature program How celebrating a successful launch in my webinar encouraged people to buy my programs and products The top two aspects of SOMBA that entrepreneurs love Why you must be willing to adapt your signature program for your audience The importance of sharing the right content without overwhelming your audience Why I do not recommend people watch all the modules in SOMBA Build a Wildly Successful Online Business - Join SOMBA! Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.   If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sarah Grear is a persuasive copywriting expert who has written for more than 300 projects for influential creatives and healers. She is a speaker and published author who teaches DIY online writing classes to entrepreneurs eager to improve their web copy. She has also been named one of "50 Must-Follow Women Entrepreneurs" by the Huffington Post.   Sarah joins me to discuss the creative ways in which she has packaged her copywriting services and how they helped her double her revenue and take four months off during the year. We discuss how to think outside the box when it comes to pricing your services and generating leads. Sarah also explains her theory behind “getting your pricing sea legs” and why building a team is crucial for you to scale your business. “I had to learn how to say no to money to build in other areas.” - Sarah Grear In This Episode of The Sigrun Show: How Sarah shifted from charging market rates per hour to charging flat rates per project How she transitioned from local journalism work to online work Why she had to learn to say no to money How she used what her clients were asking for to build packaged offerings Why she charges upfront What she means by “getting your pricing sea legs” How a speaking engagement resulted in more project leads Why she thinks copywriters should have video meetings with their clients The importance of referral relationships Why you should invite your potential client’s team members to join video meetings How she was able to take four months off during the year Why she decided to build a team How the lead generation from speaking events became her biggest pitfall The strategy she used to take back control over her lead generation How she pivoted to start earning a residual profit from some of her client work Her new personal mission Connect with Sarah Grear: SarahGrear.com Facebook   Unleash Your Voice: DIY Website Writing Guide for Entrepreneurs by Sarah Grear   Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sonja Limone is the founder of Miracles to Go, a boutique web agency that helps clients market their services and courses to the right audience. She specializes in launch support and post-launch analysis for course creators and creates successful marketing strategies for new businesses. She's also a passionate coach and mentor and offers web design and audience growth training for online entrepreneurs.   Sonja joins me to share how she left Austria and became an online entrepreneur in a foreign country even though English is not her native language. We discuss the mindset blocks that prevented her from building the coaching business she truly wanted and how she eventually overcame them. She also offers advice for entrepreneurs who want to launch products or services in English for the first time but are nervous about the fact that they are not native English speakers.   “This inner feeling of my English not being good enough actually took a toll on how I saw my expertise as a coach.” - Sonja Limone In This Episode of The Sigrun Show: Why Sonja relocated to the U.S.A. The reasons she decided to start an online business Why she felt like she needed to re-learn how to coach in English How her insecurities about her English made her abandon coaching and start a different business How she started a web agency as a self-taught designer and developer How perfectionism prevented her from committing to what she loves to do, working with what she has and learning as she goes The biggest mental shift she experienced in her perfectionism How she transitioned her web agency to include more coaching The surprising advantage of English being her second language Why she believes there is a need for more comprehensive education on launching Her advice for others launching products or services in a language that is not their native language Connect with Sonja Limone: MiraclestoGo.com Facebook Instagram   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

One of the great things about the world wide web is that it makes starting an online business accessible and affordable for more people. The downside is that many people jump in and start an online business without a clear plan or idea of what they want to do. Unfortunately, this means that it is fairly common for online businesses to fail but the good news is: there are steps you can take to avoid becoming another failed online entrepreneur.   On today’s episode, I share the top ten reasons businesses fail and share actionable advice on how you can avoid those mistakes. I share the four criteria a business idea needs to meet before you move ahead and begin implementing your idea and explain why a business model and business plan are crucial to your success. I also explain why I believe your mindset is the most important piece of the puzzle. “If you run a business without measuring anything, it is unlikely to be successful because what we measure, we focus on.” - Sigrun   In This Episode of The Sigrun Show: The top ten reasons online businesses fail. Why I believe the failure rate of online businesses is higher than traditional businesses. The four criteria your business idea needs to meet. Why your business model needs to include the right combination of products and prices. How your business model should serve you. Why having a business plan is crucial to your success and what it should include. How your business plan can help you decide what to focus on. Why you need to know how to measure success in your business. The importance of knowing your unique selling proposition (USP). How knowing your USP makes you better at communicating with your ideal client or customer. Why it is important to focus on every stage of your funnel. The benefits of mastering your launches. Why you need to master launches before you begin to automate. Why you should invest in tools for your business. The difference between an investment and a cost. Why I believe your mindset is the most important piece of the puzzle.   4 Criteria for a Successful Business Idea: You need to love what you do and be passionate about it. It needs to be something you are good at (your zone of genius). There has to be a need for what you are offering. Someone needs to be willing to pay for it.   Resources Mentioned:   Episode 25: 7 Stages of a Profitable Online Business     Access Your Free Plan Your Profits Success Guide Are you avoiding making a business plan or don’t know where to start? I can help you quickly and easily create a business plan that suits your needs and enables you to build a profitable business that you love. Download your free Plan Your Profits Success Guide today and get started!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Esther de Charon is the Wonderfully Weird Branding Queen and founded a powerful movement for fiercely bright, sensitive, multi-passionate, ambitious female entrepreneurs. She is passionate about helping women turn their uniqueness and authenticity into the focal point of building a profitable business and brand and creating an environment of inclusivity where everyone is seen and represented.   Esther shares how her rocky path to entrepreneurship inspired her to help other multi-passionate women overcome their fears and become successful entrepreneurs. She talks about some of the breakthrough moments that happened along her journey, from realizing that she needed a coach to a comment from someone on social media. She also explains how she came to realize that her fear that entrepreneurship would hamper her creativity was unwarranted. “We very often think, especially when you have this creative mind, that being an entrepreneur is killing your art part or your creative part, and it’s not.” - Esther de Charon   In This Episode of The Sigrun Show: Why Esther became an entrepreneur The pros, cons, and vast possibilities of online entrepreneurship How she acquired clients when she was uncertain of what her business was The lightbulb moment when she realized she needed a coach How she realized that she was working for a very specific audience Creating products or services that meet your clients' needs How she found her “hook” How finding her hook helped her triple her income within weeks Why finding your hook can be difficult to do on your own Advice for multi-passionate women who are stuck in “creation mode” Overcoming the fear that entrepreneurship will hamper your creativity Why being an entrepreneur is the most spiritual thing she has ever done Why you need a big vision that acts as your north star Why multi-passionate women often overlook signs and are always looking for “the next best thing”   Connect with Esther de Charon: EstherdeCharon.com Esther's blog Wonderfully Weird Quiz Facebook Twitter Instagram LinkedIn   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jeanet Bathoorn is a bestselling author of five books and the creator behind the Freedom Entrepreneur Summit and Freedom Entrepreneur transatlantic cruises. She has successfully pivoted her career from a focus on social media to a focus on what it means to be a Freedom Entrepreneur. She uses what she has learned to coach and train other entrepreneurs to find freedom in their business by setting up appropriate systems and cultivating awareness of their mindset.   Jeanet and I discuss how she pivoted her business to allow her to be more location independent and how her travels ultimately led to a new idea for her business that would help other entrepreneurs. She shares the five pillars of being a successful online entrepreneur and how those pillars can be used as a business framework. She also shares how the idea came to her to take entrepreneurs with her on a transatlantic cruise and the kind of shifts these entrepreneurs make during these retreats. “More entrepreneurs need that feeling of total disconnection from their home, total relaxation.” - Jeanet Bathoorn In This Episode of The Sigrun Show: How Jeanet decided to start an online business and become an entrepreneur Why she became less interested in social media Her five pillars of being a successful online entrepreneur Why she decided to become a Freedom Entrepreneur and what that means The benefits of disconnecting and traveling How the first transatlantic cruise she went on gave her an idea for her business What to expect from her cruises and why they are about much more than business The major shifts entrepreneurs make during and after a cruise Details about the Freedom Entrepreneur Summit cruise Advice for entrepreneurs that want more freedom Resources Mentioned: Natalie Sisson Connect with Jeanet Bathoorn: JeanetBathoorn.nl Facebook Freedom Entrepreneur Summit Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Building an email list is essential for building a profitable business but doing it does take some effort and is not without risks. Depending on the size of your list, you may have to manage multiple segments or sales funnels - and you might even end up sending the wrong email by mistake!   Rest assured that you are not the first person to make this mistake and most of your subscribers will be understanding.   I chat about some of the most common email mistakes entrepreneurs make when interacting with their email subscribers. I share the story of the worst email mistake I ever made, how my subscribers reacted, and how I dealt with it. I also explain how this experience gave me the confidence to know that I can deal with any email blunders that may pop up in the future. “Even if we send it to another person on our team, we might overlook mistakes. Hey, we’re just human. Like you.” - Sigrun In This Episode of The Sigrun Show: The two most common email errors that can be missed How email testing can be used to minimize mistakes The biggest email mistake I ever made How my subscribers reacted when they received the wrong email The steps I took to handle the situation and apologize to my email list How this email misstep has helped me realize that I can handle urgent issues when they arise Resources Mentioned: Ontraport Infusionsoft MailChimp Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Claudia Rehder is a high school German Literature and Biology teacher as well as a coach for teachers. She is on a mission to help teachers improve their mindset and self-confidence while authentically and confidently teaching students in the classroom. Since 2017, she has helped dozens of teachers feel safe and comfortable on the stage of the classroom and equipped them with the tools they need to improve their mindset and attitude to succeed in this important profession.   Claudia joins me on this On Air Coaching episode to learn why a membership site is sometimes the best business model for certain types of online businesses. I explain how your ideal client’s mindset and attitude can help you determine the right business model and ideas on how to create content for your members without making them feel overloaded with information. I also discuss pricing strategies you can use to build a profitable membership subscription and share various services and programs to help simplify the administrative side of running an online membership site. “Everyone can learn everything. It is the attitude you have to get right first.” - Sigrun In This Episode of The Sigrun Show: Why 1-on-1 coaching packages may not be suitable for every online business Being patient when developing your membership site How your ideal client’s attitude and buying preferences can help you identify the perfect business model for your business Strategies for pricing your online membership site The advantages of offering a lower-cost membership site vs. a higher-price online course Strategies for creating content and bonus content for your membership site Overcoming fears and limiting beliefs about using technology while building your membership site Finding a balance between consistently engaging with your members vs creating new content The importance of hosting your content on your own platform Services and programs that have payment automation for your membership site   Resources Mentioned: Vimeo Wistia Elopage DigiMember   Key Takeaways: Your ideal client’s attitude and buying preferences can be a leading indicator of the right business model for you. Remember: It’s as much effort to sell something for 25 Euro as it is 2,500 Euro. Don’t think of a membership site as too complicated or as a technology problem. Think of it first as a business model. Do not overwhelm your membership site members with too much new content. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

The fall season can be stressful for many entrepreneurs, especially if your numbers are telling you that you’re far from reaching your income target. But fall can also be a great time to revisit your plans and refocus on your goals. With the right strategies and mindset and a willingness to adapt, you can finish the year on a strong note and meet or even exceed your financial goals.   In this episode, I talk about starting my business and being frustrated when I didn’t meet my income goals. I explain how revamping my offerings helped to turn things around and made me realize that it was possible for me to hit my targets by year-end. I also describe how massive action is sometimes required to make the necessary changes to propel your business forward. “When you have the right vision, strategy, plans, and you are ambitious and inspired to take action, you can do it.” - Sigrun   In This Episode of The Sigrun Show: Why you should not incorporate a business without a plan How I decided what my online business would offer Why I wanted to make writing business plans fun and fast for solopreneurs What my financial goals were when I first started out How my frustration led to massive action Why the right products at the right prices make all the difference when it comes to achieving your goal The time of year when individuals and businesses spend more money Resources Mentioned: Your Best Year 2018 by Lisa Jacobs   Access Your Free Plan Your Profits Success Guide Are you avoiding making a business plan or don’t know where to start? I can help you quickly and easily create a business plan that suits your needs and enables you to build a profitable business that you love. Download your free Plan Your Profits Success Guide today and get started!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Vivi-Ann Stubergh is a packaging designer, online course creator, and membership site facilitator based in Sweden. She is passionate about helping others learn the art of using computer programs and specific cutting machines to create beautiful packaging designs through her YouTube channel, online courses, and local training workshops.   Vivi-Ann joins me on this On-Air Coaching episode to learn digital marketing strategies to sell more online courses in a small niche market. I explain the pros and cons of creating online courses with built-in prerequisites, such as requiring specific products or equipment to complete your course, and how it can impact your sales potential. I also share strategies for using Facebook ads to promote your online course to a niche audience, the difference between an online course program and a membership site, and the importance of focusing on selling a lot of one product before creating new products. “If your niche is really specific and people are eager to learn, you can run ads directly to your online course.” - Sigrun In This Episode of The Sigrun Show: How built-in prerequisites can impact your ability to sell more online courses. Identifying the demand for your online course in your market. Targeting specific company Facebook pages to promote your course through Facebook ads. Strategies for budgeting and tracking what works with your Facebook ads. When to convert your small membership site into an online course program. The benefits of selling an online course program vs. a small membership site. Strategies for launching your online course program. How selling a lot of a single product can help you crack the secrets of marketing in a small niche. Key Takeaways: Target relevant company Facebook pages when creating Facebook ads. People are more willing to buy online course programs than membership site subscriptions. Focus on selling a lot of one product before expanding your list of products. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

For many years, tourism wasn’t a growing industry in Iceland. In fact, for a very long time there were only about 500,000 tourists visiting this beautiful nation each year - at least until the Eyjafjallajökull volcano erupted in 2010, which made international headlines for stopping air traffic over Europe and the Atlantic for two weeks.   Since then, Iceland has made international headlines several times, which has caused a significant spike in tourists visiting as well as people scouring Google to learn more about it.   I love Iceland, and as a native Icelander, I am frequently asked about the activities you can do and places you can see while visiting the country. So, in this episode, I share a behind-the-scenes glimpse of what it is like to visit Iceland, the events and festivities you can attend, and the beautiful scenery you can explore while touring my homeland. I also share some of my favorite scenic landscapes and activities I enjoy with my family and the participants of the Mastermind Retreat Iceland. “If you really want to see Iceland, you need to stay at least 2-3 weeks, but if you just want to get a sneak peek, then you can see a lot in 3-4 days.” - Sigrun In This Episode of The Sigrun Show: My favorite time of year and why I believe it’s the best time of year to visit Iceland The best time to visit Iceland to see the Northern Lights Festivities you can attend while visiting Iceland Tools to help you find great tourist locations throughout Iceland The best photography spots in Iceland The Golden Circle and the Diamond Circle Why the glacier lagoon is one of my favorite locations in the world The largest stone museum The highest farm in Iceland The best place to find natural sparkling water in Iceland Other activities to explore while visiting Iceland How to find accommodations in Iceland Resources Mentioned: The Icelandic Road Guide TripAdvisor International Photographer Map Booking.com AirBnB Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Have the Business Breakthroughs You Deserve! Book Your Mastermind Retreat Iceland Spot Today. Are you ready to explore your horizons and take your business to the NEXT LEVEL? Ready to scale your business, make new and meaningful relationships with other ambitious online entrepreneurs, and design a business plan that will help you reach your next level of success? Join us for 6 days in the Land of Fire and Ice for an experience that will change your business - and life - like never before! Secure your spot for Mastermind Retreat Iceland today!

Ingrid Boersma has worked in the Marketing and Communications industry for over 8 years with a special focus on small to mid-sized companies within the French wine industry. Recently, she has decided to pivot her business and reposition her company by focusing on content marketing and copywriting for larger companies within the wine, beer, and travel industry.   Ingrid joins me for this On Air Coaching to learn about managing her time and charging her worth as a freelance copywriter. I discuss some of the mistakes many service providers make when starting their journey into freelancing and how to avoid those mistakes before launching a business. I also explain why it’s important for freelancers to set long-term goals, strategies for building your portfolio as a freelance copywriter, and the importance of raising your rates quickly as you grow your business. “When selling your time you will possibly charge too little and fill their time with clients.” - Sigrun In This Episode of The Sigrun Show: Why Ingrid decided to pivot her business from marketing and communications to copywriting The challenge of trading your time for money as a freelance copywriter Why it’s critical for freelancers and solopreneurs to avoid filling their calendar with client work Creating a strict schedule for yourself and being strict with your clients about your working hours Using LinkedIn to attract higher-value clients Setting long-term goals when building or pivoting your business Compartmentalizing the days you work on client work, marketing, and administrative tasks Strategies for building a copywriting portfolio The importance of quickly and strategically raising your rates Resources Mentioned: Episode 75: Get More Leads from LinkedIn with Melonie Dodaro Episode 120: How to Do Content Marketing on LinkedIn with Viveka von Rosen Episode 176: How to Build Authority on LinkedIn with Melonie Dodaro Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Podcast Movement is a conference for podcasters, aspiring podcasters, and podcast service providers such as editors, software vendors, and hardware vendors. I first heard about Podcast Movement while attending the Social Media Marketing World conference earlier this year and I decided to attend this year’s conference in Philadelphia. In this episode, I share my top 10 takeaways from the Podcast Movement 2018 conference, some interesting statistics regarding the growth of the podcast medium, and why podcasters need to submit their shows to more places than Apple Podcasts. I explain why it is difficult for podcast episodes to “go viral” and what podcasters can do to create viral-worthy marketing content to promote their show. I also share some of the marketing strategies I learned that work well for many podcasters as well as creative ways podcasters are growing their audience, engaging with their listeners, and developing new content ideas for their shows. “You are building a connection with your podcast. You are not in the convincing business.” - Sigrun   In This Episode of The Sigrun Show: Interesting statistics regarding the podcast industry’s growth Challenges potential podcast listeners face when trying to find and listen to podcasts Why the “podcast” term could be confusing for potential new listeners The importance of using Apple Podcast links instead of iTunes links on your website Why podcasters need to submit their shows to Spotify, Overcast, and the new Google Podcasts app Why podcasters need to teach their audience how to download and tune into podcasts on their mobile device The current average number of active and inactive podcasts How to create viral-worthy content to promote your podcast episodes How to promote your podcast on podcast apps Social media sites that work best for promoting your podcast Using carousel Facebook ads to promote your show Marketing strategies you can use to promote your podcast What is a podcast avatar and why podcasters need to create one How to gain new ideas and inspiration for podcast topics from your audience The importance of testing different episode lengths to see what works best for your audience Using Facebook Live to help you increase your podcast downloads Getting feedback from your audience to use in your podcast episodes Including social proof metrics in the intro of your podcast episodes and how it can help you build authority What are Dynamic Ad inserts? Top 10 Takeaways from Podcast Movement 2018: Podcasting is growing. The podcasting landscape is changing. Videos are more likely to go viral than a podcast episode. You can advertise your podcast on podcast apps. Use Instagram, Insta Stories, and Facebook ads to advertise your podcast. Create a podcast avatar. The length of your episodes do not matter - but your audience might care. Increase your podcast downloads with complimentary activities. Add social proof elements to the intro of your episodes. Use Dynamic Ad inserts. Resources Mentioned: Episode 207: How to Be a Great Podcast Guest and Run a Top Show with Nicole Holland Speakpipe Apple Podcasts Spotify Overcast Google Podcasts Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Judith Geiss is the owner of a consulting and training company based in Germany. She focuses on supporting businesses and organizations throughout the community that are being acquired by an American company. She has extensive experience in helping German companies adapt to U.S. regulations and teaching organizational teams how to adapt to new accounting and bookkeeping systems.   In this On Air Coaching episode, Judith joins me to learn how to take her local B2B consulting business to the online market. I share strategies for building your online authority and  developing systems and tools to streamline the process of working remotely with clients. I also explain the importance of creating workshops and programs that help your clients solve small pain points and why you should share your new offers on your website, even before you’ve created them. “When taking your B2B business online, you sometimes have to change your audience a little bit.” - Sigrun In This Episode of The Sigrun Show: Working offline vs. online as a B2B consultant Identifying why your customers conduct B2B business online How to build your authority as an online entrepreneur How to develop tools and workshops to streamline the process of working with clients remotely Creating workshops, webinars, and programs to help clients solve smaller portions of a larger problem The importance of sharing your new offers and programs on your website - even if you haven’t created them yet Resources Mentioned:   Who Moved My Cheese by Spencer Johnson M.D.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Like many things in life, online business has a bright side and a darker side. For years, I’ve shared the ups and downs of running an online business, but there is a darker side that many people don’t talk about.   As entrepreneurs, we want to increase our online visibility. We want to grow our email lists and engage with our followers, fans, and subscribers. But sometimes, running an online business can attract the wrong kind of attention.   In this episode, I share my experience with the dark side of running an online business. I talk about receiving creepy emails and rude comments on my Facebook posts and ads as well as the strategies I used to handle these situations. I also explain why ignoring rude comments on your Facebook business page posts is often the best solution for dealing with online trolls and how those trolls are actually helping you grow your online business without realizing it. “Whether you receive an email, direct message, or a comment - there is no law that says you have to reply.” - Sigrun   In This Episode of The Sigrun Show: My experience with receiving creepy emails and how I handled it My experience with online trolls Why the way you handle online trolls on your private Facebook profile should be different than the way you handle rude or negative comments on your Facebook business page Why hiding rude comments on your Facebook business page is a better option than deleting it Why you should not respond to online trolling attempts   Key Takeaways: Do not delete rude, creepy, or spam comments on your Facebook business page posts. Simply hide them. When people comment on your Facebook business page posts - even if they are trolling messages - they are increasing your reach. The bigger your reach, the lower ad cost you will have - therefore, a bigger profit! Remember - you have the right to ignore trolls and move on with your life and business.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Aneta Nowak is a Sailing Coach on a mission to combine her passion for sailing with personal development coaching. In 2018, she decided to launch her sailing coaching business through 1-on-1 coaching, workshops, and webinars. She now wants to take her business to the next level by offering online courses to help more people achieve personal growth through sailing.   Aneta joins me for this On Air Coaching to learn how to keep the momentum she has built in her business while launching her new online course. I explain how setting metrics and goals can help defeat overwhelm and procrastination, the importance of building your list before launching a new course, and content creation strategies to promote your course while growing your email and waiting lists. I also share why building a waiting list while developing your online course is critical to a successful launch and how to identify when it’s the perfect time to launch your online course. “Google needs to like you - and Google likes people who have content on their website.” - Sigrun In This Episode of The Sigrun Show: Building an nurturing your waiting list How to identify the perfect time to launch your online course Building an “interest list” before launching your course Why building your email list is critical to successfully launching your course Creating content to promote your online course Developing metrics and goals to maintain momentum and ensure your launch is a success Key Takeaways: Create content to get ranked on Google. Build your email and waiting lists. Consider using Facebook ads to promote your online course. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Every business owner makes a mistake at some point in their entrepreneurial journey. Sometimes, these mistakes are small and easy to fix, but sometimes they can be very costly. One of the most common - and most expensive - mistakes that many new entrepreneurs make is hiring the wrong person on their team.   I am an experienced businesswoman and I have been running businesses since 2004. So, I have extensive experience with hiring the right people.   But, I am also human. Sometimes, I make mistakes.   In this episode, I share how making a mistake by hiring the wrong person cost me $50,000 and took a year to fix. I explain how messy books eventually led to sounding an alarm to my local tax authorities, how I finally realized I hired the wrong bookkeeper for my business, and the steps I took to fix the problem. I also explain the importance of basing your hiring decisions on the person’s qualifications and skill instead of your budget. “A sloppy bookkeeper is not a good sign.” - Sigrun In This Episode of The Sigrun Show: How hiring the wrong bookkeeper can be a costly mistake Why I hired a bookkeeper to manage my business books Why I began using PayPal and Stripe to process invoice payments The importance of knowing the details of your business books How hiring the wrong bookkeeper led to my business being audited by tax authorities Lessons I learned about hiring a qualified bookkeeper Key Takeaways: Review your business books often to ensure they are accurate. Hire a qualified bookkeeper. Remember: You get what you pay for.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Isabelle Hiemann is an NLP Master Practitioner and Hypnosis Coach based in Hamburg, Germany. She is passionate about helping others rediscover work-life balance, defeat professional overwhelm, and overcome stress in their careers through “speed support” 1-on-1 coaching and her 6-week program, the Easy Way©.   Isabelle joins me for this On Air Coaching episode to learn about niching down her services to serve a smaller group of professionals, how to identify who her ideal client is, and how to attract the right clients into her business. I share why niching down too much could be the wrong decision for your online business, the importance of identifying the keywords your ideal client would use in Google, and how collaborating with local businesses and organizations can help you attract your ideal clients on a larger scale. I also discuss the importance of creating and optimizing your content to attract new clients to your website, how to identify the type of content your clients want, and how to create a powerful, solution-driven freebie to grow your email list. “Focus on being known for a combination of two words.” - Sigrun In This On Air Coaching Episode of The Sigrun Show: How to identify if your niche is too narrow Identifying the keywords your target audience would use to find your website How sharing stories creates inspiration and resonates with your target audience Creating and optimizing your content to rank well in Google Identifying if Facebook challenges are right for your ideal audience Collaborating with businesses to help more people and attract new clients Becoming known as an expert in your niche Using statistics in your marketing strategy The importance of creating content to promote your products or services Identifying your ideal client’s pain points to create solution-driven freebies Key Takeaways: Narrowing your niche too much can be harmful to your business. Identify the keywords your ideal client would use to find you. Use them in your content. Identify the type of content that is most beneficial to your ideal client. Create solution-driven freebies. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

For 30 years, I have enjoyed the dark, fizzy, sugar-filled drink - Coca-Cola. In fact, I remember drinking it as a child during special occasions. As I grew older, my enjoyment for the dark drink began to grow. When I was 20 and I moved to Germany to attend university, I clearly remember enjoying a cold bottle of Coca-Cola every day during my lunch breaks.   The funny thing about addictions, though, is that you don’t see it as an addiction while you are addicted.   It wasn’t until recently that I decided to finally break my 30 year addiction to Coca-Cola, and although it’s only been two weeks since I’ve quit, I want to share my journey with this addiction and how I plan to finally break this habit once and for all.   In this episode, I talk about how my addiction began, and how addictions can impact your ability to think rationally. I also explain how the lizard brain impacts your decision to break addictions and the strategies I’m using to stay accountable in achieving my goal. “An addiction is doing something again and again - even if you know it is not good for you.” - Sigrun In This Episode of The Sigrun Show: How my addiction to Coca-Cola began How my addiction eventually led to weight gain Withdrawal symptoms I experienced 10 years ago when I tried to overcome my addiction Why I believe my first attempt at overcoming my addiction didn’t work How I realized my addiction to Coca-Cola was getting out of hand How addictions impact your ability to think rationally Why I finally decided to break free of my addiction to Coca-Cola Strategies I’m using to achieve my goal How your mindset impacts your ability to break an addiction Key Takeaways: Breaking free from an addiction is all about mindset. The decision to break an addiction takes only a second, but the time it takes to be willing to make that decision can take years. It’s in your hands to make the decision to break an addiction. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Claudia Homberg is a Life Balance coach and Yoga instructor based in Frankfurt, Germany. She is passionate about helping others find their balance, defeat overwhelm, and rediscover peace and happiness through workshops and online courses as well as 1-on-1 and group trainings.   Claudia joins me in this On Air Coaching session to learn how to identify her ideal client and how it impacts her marketing strategy. I discuss the importance of getting clear on who you want to serve, how you resonate with your clients, and how to create compelling copy to attract your ideal client for your website and marketing strategy. I also explain how identifying your ideal client can help you create product and service packages that suit their needs and which pricing strategies you can use when launching new products or services that enable you to scale your online business. “There are a lot of people who need your services, but they are still not your ideal client.” - Sigrun In This Episode of The Sigrun Show: How to identify your ideal client How getting clear on your ideal client impacts your marketing strategy How to create copy that resonates with your ideal client How to develop service packages that meet a wide variety of client needs Strategies for pricing your products and services that allow you to scale your online business Key Takeaways: Identify the people you want to serve, and those who will benefit the most from your services. Sometimes, you will feel called to help someone, perhaps someone like your previous self. For your marketing, you need to pick an ideal client that meets a specific gender - but it doesn’t mean you need to exclude the other. It really just comes down to your language. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Amanda Bond is a Facebook Ads strategist, creator of the StrADegy System, and the owner of The Ad Strategist. SHe has been recognized as a “Facebook advertising genius” by Entrepreneur Magazine and “the brightest mind in Facebook advertising today” by Social Media Examiner. With a bachelor’s degree in Commerce and Marketing Management, she has extensive experience helping thousands of online entrepreneurs master the art of creating Facebook ads that convert.   Amanda joins me today to share her entrepreneurial journey and some of the most common mistakes many online entrepreneurs make when advertising on Facebook,. She explains the importance of nurturing your audience and how it can impact the success of your Facebook ads, why being realistic and knowing your numbers is critical to reducing your advertising cost, and how taking your audience through a customer journey can impact your ad spend. She also shares her “stealth ad” strategy and explains how taking advantage of underutilized advertising platforms can be a cost-effective solution to growing and promoting your online business. “When you nurture your audience, when you create a strategy that moves them through all three phases of the customer journey, the cost to acquire a new customer drastically drops.” - Amanda Bond In This Episode of The Sigrun Show: How she became known as a Facebook advertising guru. The importance of networking, building relationships, and investing in your business as a new entrepreneur. Lessons we can learn from successful online entrepreneurs running Facebook ad campaigns. What is “the organic hustle?” How to identify when you are ready to invest in Facebook ads. The importance of understanding how Facebook ads work before hiring an ad manager. The importance of nurturing your audience. The importance of being realistic about what your leads are worth to your business instead of comparing your cost per lead with your competitors. Her opinion on using tripwires to liquidate your advertising cost. The importance of tracking ads and analyzing their results. What are “stealth ads” and how they can help you nurture your audience. The three phases of a customer’s journey. The importance of having multiple touch-points with your audience while nurturing them toward a sale. How the customer journey impacts your ad spend. Taking advantage of undervalued ad elements, such as Instagram ads. Key Takeaways: Slow down. Ask yourself if Facebook ads is the right decision for you right now. Don’t forget to do the audience growth aspects behind-the-scenes. Know your numbers - understand how much revenue you are making per person entering your sales funnel. Understand what you want your customer journey to look like. Connect with Amanda Bond: The Ad Strategist The StrADegy System Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Agnieszka Gaczkowska is an interior designer with a passion for handmade crafts. She is passionate about helping homeowners create beautiful handicrafts to personalize the interior of their homes. She is the creator of Oplotki, an online business offering creative handicraft workshops, courses, and popup events to teach others how to hone their creative skills through crocheting and knitting.   Agnieszka joins me for this On Air Coaching episode to learn how to start building a team to scale her business and how automation tools can help her complete various tasks without hiring a professional. I share tips on how to identify which tasks you should consider delegating and the importance of creating systems and processes that support your growing team. I also explain how outsourcing impacts the local and global economy and the limiting beliefs that prevent many online entrepreneurs from hiring a team to scale their business.   “A 5 minute task is a 5 minute distraction.” - Sigrun In This Episode of The Sigrun Show: The benefits of automating repetitive tasks Overcoming limiting beliefs that prevent you from hiring a team The importance of hiring specialists How to assess and vet a person’s skills and integrity before hiring What to consider when negotiating rates with a potential new hire Identifying tasks you should be doing versus those you should outsource Why female entrepreneurs need to hire someone to clean their homes The benefits of hiring an email manager and copywriter Creating systems to support your business growth How an “integrator” can help you grow your business How hiring a team helps the local and global economy Key Takeaways: Make a list of everything you need to do in your business. Automate what you can. Delegate everything else.   Resources: Zapier IFTTT Planoly   Rocket Fuel: One Essential Combination That Will Get You More of What You Want from Your Business   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Nicole Holland is a podcast guesting authority, New Media expert, Founder of Interviews That Convert, and the host of the Business Building Rockstars Show. She has been featured on several podcasts, virtual productions, and print publications including Forbes, Entrepreneur Magazine, and HuffPost. She has helped countless entrepreneurs and business owners leverage modern marketing strategies, such as being a featured podcast guest, to increase their visibility, likeability, and credibility.   Nicole joins me to share how online entrepreneurs can become a great podcast guest and how to find great guests for their show. We talk about her journey into leveraging the podcast medium, how her podcast has grown, and the lessons she has learned throughout her journey. She also shares tips on how to land featured guest spots on podcasts in your niche, explains the importance of building relationships with podcasters instead of simply pitching to them, and the importance of being clear on the type of guests you want on your show when you’re just starting out. “A podcast interview is a conversation. It’s a deepening of a relationship.” - Nicole Holland In This Episode of The Sigrun Show: How Nicole achieved “New and Noteworthy” on iTunes Her entrepreneurial and podcasting journey Why curiosity and authenticity are key to being a good podcast interviewer How she chooses her guests for her show Why she wants to rebrand her podcast How building relationships can help you get booked as a featured guest Her cold-pitch approach to getting featured as a podcast guest The difference between a great guest and a not-so-great guest The inspiration behind her Interviews That Convert course The importance of pre-planning and knowing your why before pitching to be featured as a podcast guest How attending conferences can help you get guests for your podcast Podcast Guest Etiquette: What’s appropriate...and what’s not The benefits of accepting sponsored interviews Key Takeaway: Just like any marketing you do, podcast pitching should be permission based. Otherwise, it’s spam. Instead of cold-pitching, build relationships with podcast hosts. Invest in your network. Connect with Nicole Holland: Interviews That Convert Business Building Rockstars Show Get Guest Ready   Free Download! How to Get Booked As The Featured Expert On Any Podcast You Want! 6-Point Checklist   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Shazzie was one of our first guests on The Sigrun Show. She is a business and life mastery mentor, recording artist of guided meditations, and the author of five revolutionary books. She is the host of Sky TV’s Raw Kitchen and has been featured in countless print and online media publications including Cambridge Evening News, Eastern Daily Press, The Green Parent Magazine, Yoga Magazine, and Healthy Living Magazine.   Shazzie and I talk about how new health coaches can earn their first $30,000 in revenue in their first six months of online business. She explains the importance of being consistent in your content marketing strategy and the difference between content marketing and social media marketing. She also shares her five steps to successfully building an online health coaching business and how to transition from 1-to-1 coaching to 1-to-many. “You don’t have to work hard - you just have to be consistent.” - Shazzie In This Episode of The Sigrun Show: The importance of setting practical financial goals Using Facebook ads and Google Adwords to attract new clients and grow your email list The importance of being willing to invest in your business Alternative marketing options you can use to promote your business How to create client packages that sell The “Decoy Marketing” technique The “Clarity Call” and how it helps you gain new clients Developing a strategy to upsell your packages to increase revenue The importance of creating a customer journey to encourage sales Using a learning management system to create your online courses and packages Transitioning from 1-to-1 client coaching to 1-to-many How content marketing helps you connect with your ideal clients, improve your authority, and grow your online business The importance of deciding which type of content marketing strategy works best for you and your business The difference between content marketing and social media marketing The importance of nurturing your email list as a service-based business Using testimonials to build social proof   Key Takeaways: Get clear on your revenue goals, profit goals, and what you are willing to invest. Create your client packages. Develop a presence. Start running Facebook ads to a free offer. Get ready for the big time! Resources Mentioned: Thinkific   Connect with Shazzie: Shazzie.com Facebook Twitter Instagram   Grab your free download: How to Make Your First $30K in Six Months As A Health Coach Workbook   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alexandra Schaef is so passionate about freediving that she wants to educate as many people as possible. She is a freediver and a freediving instructor who teaches students of all levels how to safely enjoy freediving. Turning her passion into a business, Alexandra shares her fascination with being underwater as she helps her clients discover and appreciate the fantastic underwater world. Alexandra joins me in this On Air Coaching episode to learn how to sell offline events such as classes, courses, and retreats. I share marketing strategies you can use to properly launch an offline event and strategies for pricing your offline events to encourage more signups. I also discuss the two most popular reasons potential clients don’t take action as well as how you can retarget people who are watching your videos.   “The key is to start early with offline events.” - Sigrun   In This Episode of The Sigrun Show: The difference between a webinar and an information call How to price your offline events so customers want to sign up early How to bundle events to give your customers a deal they can’t resist Why you should invest in a videographer during your launch Why the branding video should be the first thing to see on your Facebook page How to tell if viewers of your video are potential clients Why it’s essential to create events on Facebook How to sell the same course with different dates Key Takeaways: If you want to run your video again and again, independent of the year and event, you have to be smart with the copy you write so you can reuse it. Create events on your Facebook page. You can embed a Facebook video on your sales page. Resources Mentioned: Facebook Live Zoom WhatsApp Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Launching a podcast is a big project. It takes time, dedication, and commitment to decide why you want to start a podcast and figure out your content strategy and schedule so you can consistently deliver high-value content to your audience. By the time you launch your show and reach 200 episodes, you often have a lot of experience under your belt and lessons you can share with others who are considering launching their own podcast. In this episode, I share some of the key takeaways from recording 200 episodes in 10 months. I explain why planning your podcast content strategy and release schedule is critical to successfully launching a podcast, how hiring a team can help you focus more on creating high-value content your listeners will love, and how you can repurpose your podcast content to share on social media platforms. I also explain the importance of promoting your show to expand your audience, how podcasting has helped me grow and nurture my email list, as well as how it has impacted my business and helped me reach my goals. “Podcasting is the single best thing I’ve done to market my business.” - Sigrun In This Episode of The Sigrun Show: The importance of planning your podcast content and release schedule Why you should hire a podcast team How to repurpose old blog posts, newsletters, and webinars The importance of promoting your podcast to grow your audience How a podcast can help you build relationships and nurture your email list How a podcast helps you build relationships with influential experts in your field How to get the most value from each episode you record by repurposing your podcast content Key Takeaways From Recording 200 Podcast Episodes: Good things take time. Hire a team. Repurpose previous content. Remember to market your podcast. A podcast launch can fuel your program launches. Treat your podcast as a nurturing tool to build relationships. Think of your podcast as a networking tool. Conferences are a great way to find new guest speakers for your show. Repurpose your podcast content. Podcasting is a great way to market your business. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.  

Ben Amos is the creative director of Innovate Media, one of the leading online video strategy agencies in Australia. He is a passionate video producer, speaker, and educator helping brands around the world improve their video storytelling skills and uplevel their video marketing strategy. The transition of Ben’s company from a simple video production company to a video strategy agency was triggered by his desire to produce results for his clients and teach them how to be effective and strategic storytellers. Ben joins me to share why every online business owner needs a video strategy. He shares the common mistake business owners make when they create video content and why overwhelm is the biggest problem when planning to execute video strategy. He also explains the different types of videos you should create for clients in different parts of the funnel as well as why he recommends vlogging and how to be consistent in doing it as part of your video strategy.   “Video, when done authentically, can connect with a problem and a pain that someone’s feeling without it seeming too salesy.” - Ben Amos In This Episode of The Sigrun Show: What Ben learned from his previous experience that made him realize video strategy is a must-have for business owners How he saw the need to upscale his skills in marketing strategies and digital marketing How his company transitioned from a video production company to a video strategy agency What full funnel video content is Where the client decision-making starts Why videos are the best platforms to use at the top of your sales funnel Why you need to understand your audience before deciding which platform to use Why you need to understand the “language” of each platform What a Brand Story Video is and the best way to approach this Who the hero of your brand story should be What to keep in mind before doing Facebook Live What the core of content marketing is Two strategies to be consistent in vlogging What a vlog kit consists of What’s preventing people from vlogging Key Takeaways: The first element of any marketing strategy is understanding your audience. It doesn’t hurt to repurpose your content across different platforms, but know what your primary platform is for any piece of video content. When done right, vlogging can help people feel connected with you on a more human level - build that relationship with you, and feel like they’re your friend. Connect with Ben Amos: Innovate Media Website Free eBook! How to Create Your Own Video Strategy Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Selina Kempf currently works in a full-time job outside her home but has a burning desire to turn her passion into profits by starting an online business. After a period of time where she wasn’t well, feeling stuck on the hamster-wheel of life, she turned her life around and found joy. Now she dreams of becoming a mindfulness coach and helping clients find joy and happiness in their personal and professional lives the same way she rekindled joy and happiness in her own life. Selina joins me in this On Air Coaching episode to learn the steps she needs to take to turn her business idea into a profitable online business. I discuss the importance of testing your idea to determine what your clients truly want from your services and how to develop a framework around your idea. I also share how to create compelling, authentic sales copy that resonates with your future ideal clients and how to gain feedback and testimonials from your test clients.   “When you have a business idea, the next step is to test if it is really a good business idea.” - Sigrun   In This Episode of The Sigrun Show: The importance of testing your business ideas to ensure success How to identify your ideal clients How to create a tagline How to articulate the problem you solve for your clients How to create sales copy that resonates with your ideal clients Using the testing period to figure out your framework The importance of getting feedback and testimonials from your test clients   Key Takeaways: You’ll often discover the framework of your business idea by testing it on “test clients.” Reach out to your network and friends to ask for referrals for test clients. Share your story in your sales copy and how it relates to how you help your clients. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Erin Sanderson, a.k.a. The Fit Rocker Chick believes that the essence of a “rock chick” is a woman who is living life on her own terms. She is an internationally recognized thyroid health advocate, social influencer, certified health coach, and skilled musician with a passion for helping women around the world rediscover their “inner rock chick” by embracing their flaws, crushing their excuses, and building their self-esteem while improving their health and wellbeing. Erin joins me today to share how being diagnosed with hypothyroidism led her to discover a new passion, purpose, and business idea. She shares why she initially decided to hide her diagnosis from her clients and followers, when she decided to finally share her story, and how her community reacted. She also shares why she decided to turn her thyroid diagnosis into one of the biggest blessings of her life and how she helps other women overcome mindset and health challenges to live life on their terms.   “Things don’t happen to you. They happen for you - to help you become the person that you are supposed to be.” - Erin Sanderson   In This Episode of The Sigrun Show: How she was diagnosed with hypothyroidism. Why she decided to treat her condition through lifestyle changes. Why she initially hid her condition from her clients and followers. How she discovered her purpose. Why she turned her new purpose into a successful business. How she turned her treatment methods and strategies into an online course to help more people with hypothyroidism and Hashimoto’s disease. Why she believes women make excuses that limit their accomplishments and how to overcome them. How the way we respond to challenges and obstacles impacts our future. The importance of prioritizing yourself and your health. The importance of mental toughness while managing a chronic condition. The connection between your physical health and mental health. How to stay mentally strong while building a business and living with a chronic health issue. How being authentic and sharing her story impacted her social media growth. Why she believes sharing her diagnosis story and the challenges she has faced has become one of the most rewarding aspects of her life.   Key Takeaways: You can do hard things. You have to give yourself the grace to practice self-care Your biggest burdens can turn into your biggest blessings in life.   Connect with Erin Sanderson: Fit Rocker Chick Facebook YouTube Instagram   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Throughout my entrepreneurial journey, I have met many smart, savvy, and inspirational online entrepreneurs. These powerhouse online business owners have truly motivated me and made a significant impact on my life and journey in entrepreneurship. To celebrate our 200th episode of The Sigrun Show - as well as achieving 100,000 organic downloads without paid promotion, I reached out to some of my favorite guests to share their best business advice for new online entrepreneurs. I asked them to think back to where their life and business was five years ago to gain inspiration and ideas about what advice they would give to a new online business owner. Here’s what they said…   Step Outside Your Comfort Zone Kate Erickson, the host of Kate’s Take podcast and Implementer at Entrepreneurs On Fire, was the first guest on the show. After seeing her keynote talk at Social Media Marketing World in 2017 - where she shared how she started her podcast with simple equipment and reading her blog posts - Her speech created a lightbulb moment for me and I was inspired to finally take the leap and start The Sigrun Show. For our 200th episode celebration, Kate shares how stepping out of her comfort zone has been the key to creating the success she desired to advance her career and business. Kate Erickson’s Advice for Online Entrepreneurs: “Step outside of your comfort zone.”   Surround Yourself with the Right People Mark Schaefer was also a significant inspiration in my podcasting journey after I saw him speak at Social Media Marketing World in 2017. His speech inspired another lightbulb moment… to launch my podcast with 100 episodes in 100 days and, of course, I wanted him to be one of the amazing guests on my show! In episode 5, he talked about how to become known in your industry in as little as 30 months or less and covered some of the topics that he wrote about in his book Known, which launched last year. In this episode, he shares an important piece of advice on how to build a successful business that he learned from one of his past mentors. Mark Schaefer’s Advice for Online Entrepreneurs: “Surround yourself with the right people. Have the courage to rely on people other than yourself and be smart enough to know the possibilities to ask the right questions.”   Don’t Wait! Take Inspired Action. My third guest on the show was Elena Herdieckerhoff in episode 7 and she discussed how she achieved an unbelievable 1 million views on her TEDx Talk. Elena is a dear friend of mine as well as a mastermind buddy in a mastermind group I’ve been a part of for over four years. She has successfully built and sold a skincare brand, and is currently the founder of Red Dot Stage. In this episode, she shares how she learned that believing that you are good enough and taking inspired action is the key to building a successful, profitable, and sellable online business. Elena Herdieckerhoff’s Advice for Online Entrepreneurs: “If you know there is one big game-changer that will put your business on the map, decide today that you are good enough and are able to make it happen. Don’t wait for the ideal time or opportunity. Simply make your game changer your priority. Take inspired action and you will make it happen sooner than you think.”   Keep Learning & Implementing In episode 9, I interviewed Natalie Sisson, who was the fourth powerhouse entrepreneur on The Sigrun Show, where she explained why after seven years of running her business, the Suitcase Entrepreneur, she decided to take a sabbatical. Natalie was one of the first online entrepreneurs I started following five or six years ago and was a huge inspiration to me while starting my online business. Since her sabbatical, she has rebranded her business under her own name and has a book coming out soon! Natalie Sisson’s Advice for Online Entrepreneurs: “Keep learning. Keep implementing and continue to be a leading learner.”   Stop Trying to Be Perfect While I was preparing to launch my show, I reached out to my community and asked who they would like to hear as a guest on the show. Zach Spuckler was one of the first - and most requested - names that people asked for. Zach is best known as the creator of the 5-Day Challenge course and the host of the Heart, Soul, Hustle podcast. On episode 15, he shared how to use a challenge to sell your high-end program. He is a wizard when it comes to implementing launch and funnel strategies and creative marketing ideas, and he continues to inspire me and others to try new things and keep innovating. Zach Spuckler’s Advice for Online Entrepreneurs: “Stop trying to be perfect. Stop thinking that the first draft is going to be everything and more. Get something out there! If you don’t put an offer out into the world, people can’t pay you and if you don’t get paid - you can’t run a business.”   Write an Exit Strategy Today! My dear friend and mastermind buddy, Shazzie, has successfully built a multiple 7-figure business that she later sold. Since one of my 2017 business goals was to grow my business to become a 7-figure business, I decided to feature her on my podcast. On episode 19, she shares how she turned her passion and business idea into a million-dollar company and today, she explains why it’s important for online entrepreneurs to create an exit strategy sooner rather than later. Shazzie’s Advice for Online Entrepreneurs: “Write an exit strategy today. Now. It’s a magical spell that creates the brightest possible future for yourself and your loved ones.”   Attention is the Online Currency Jill Stanton and her husband Josh are the founders and creators of the Screw the Nine To Five Facebook community and membership site where they help unsatisfied and aspiring entrepreneurs build the life and business of their dreams through actionable strategies, simple how-to, resources and tools, and so much more. Jill previously joined me on episode 29 where she shared the secret behind gaining raving fans and high retention rates. Her top business advice is for entrepreneurs to truly understand why building your reputation and putting yourself out there is critical to building a successful online business. Jill Stanton’s Advice for Online Entrepreneurs: “Attention is the currency online. When you have it - everything becomes so much easier. So put yourself out there. Spread the word!”   Look at Your Big Picture Goals Sarah Grear is a phenomenal copywriter, copy conversion expert, and the creative director and owner of Creative Custom Writing, Inc. I have been friends with Sarah for several years so when I was preparing to launch SOMBA for the first time, it was a no-brainer that I should work with her to create a compelling sales page. After I launched The Sigrun Show, I reached out to Sarah to be a guest on the show to share her insight and tips for online entrepreneurs on how to grow their businesses from six to seven figures by honing their copywriting skills. To celebrate our 200th episode, Sarah explains why new entrepreneurs need to look at the bigger picture goals when creating their online packages and setting their prices instead of simply settling with lower priced projects. Sarah Grear’s Advice for Online Entrepreneurs: “Look at the big picture goals when you make decisions about the packaging or what you are offering to your clients so you can make those decisions to grow in your business.”   Success Lies in Consistency Over the last 200 episodes, I have rarely featured any single guest more than once - Lorraine Dallmeier has officially broken a new record for The Sigrun Show. Including today’s episode, she has been featured as a guest expert in three episodes. Lorraine first joined me on the show in episode 81, where she discussed how she bought an online business four years ago and grew it from earning low five figures to over seven figures per year. In episode 180, she shared the 5 types of copycats and a 10 step action plan on how to deal with copycats. In this episode, she shares why the key to building a highly successful and profitable business lies in taking consistent action each day. Lorraine Dallmeier’s Advice for Online Entrepreneurs: “The key to success lies in consistency. Don’t ever stop what you are doing; just keep going every day because you’ll constantly build up your business further.”   Start Small and Scale Up When I attended Chris Ducker’s Youpreneur Summit in London last November, I had the opportunity to see Janet Murray speak on the power of PR. Janet is the host of The Janet Murray Show and the founder of Soulful PR. I had the pleasure of interviewing her in episode 117 where she shares how entrepreneurs can get free PR for their online business as well as how they can use stories unrelated to their business to promote their brand. So, it’s not a surprise that her key piece of advice for online entrepreneurs is related to building and growing your audience. Janet Murray’s Advice for Online Entrepreneurs: “Start small and scale up as you’re building your audience.”   Focus Your Message April Perry is the owner of LearnDoBecome.com where she teaches thousands of entrepreneurs, companies, and individuals around the world the system she created to overcome the feeling of being overwhelmed. In episode 150, she shared how she used to feel overwhelmed and how she overcame that feeling by creating systems, routines, and building what she calls a “command center.” As many entrepreneurs often feel overwhelmed in running their businesses while taking care of their families, that episode has been one of the most popular episodes of the show. Now, she shares how she learned the power behind having a focused message in your sales copy and marketing strategy can significantly impact the growth of your business. April Perry’s Advice for Online Entrepreneurs: “When you have a focused message and a clear way people can hire you to solve a pain point, you can grow a business and really help a lot of people in the process.”   Be Open to New Opportunities Tiffany Lee Bymaster had a fascinating career as a makeup artist and stylist, working with some amazing actors on the set of television shows and movies. She was also a talented lifestyle blogger and today is widely recognized as Coach Glitter. Tiffany joined me in episode 172 where she talked about how entrepreneurs should become comfortable with taking imperfect actions to achieve their business goals. She is one of the best affiliate marketers I know and is a true inspiration for thousands of online entrepreneurs. In this episode, she shares why it’s important for entrepreneurs to be open to new possibilities and opportunities that life presents to us on a daily basis. Tiffany Lee Bymaster’s Advice for Online Entrepreneurs: “Be open to the possibilities of things. You can’t even predict where your life may take you next. Keep your mind, heart, and soul open to all of the opportunities that life will present to you on a daily basis.”   Be a Leading Learner When I started my journey into building an online business, Nathalie Lussier was one of the first online entrepreneurs I noticed and began following, so when I met up with her at Social Media Marketing World 2018 - I asked her to be a guest on my show to share her story. Nathalie is the creator of the 30-Day List Building Challenge. In episode 194, she shares how this well-known challenge has impacted her business and how creating the ultimate challenge can help you build your online business. When I reached out to her to participate in our 200th episode celebration and share one piece of key advice she would tell a new entrepreneur - she did not hesitate, nor disappoint. Nathalie Lussier’s Advice for Online Entrepreneurs: “Keep learning. Keep implementing and continue to be a leading learner.”   Let’s Celebrate! Launching The Sigrun Show in August 2017 was a dream come true and now reaching 200 episodes is a very proud moment. I am grateful to all of the guests that have come on the show - and a special thanks to those who have contributed to episode 200. I’d love to celebrate this milestone with you too - with a GIVEAWAY! Go to sigrun.com/200 now for all the details!

Jason Brown is a stock market coach and trader with a passion for helping others unlock their financial power. He educates others about trading and the stock market through The Brown Report YouTube Channel and his investing courses to help people from around the world make smart decisions about trading and investing. Jason Brown joins me to share how to automate your sales funnel through YouTube. He explains the various types of ads you can use and when and why to use them. He also talks about how he sells his programs on auto-pilot without asking for email addresses and explains how to retarget your audience based on video use on YouTube.   “Take action and get the video up there.” - Jason Brown In This Episode of The Sigrun Show: How Jason developed the idea of automating his sales funnel The elements of his videos and how he creates the call-to-action Why entrepreneurs should stop trying to control when clients buy When ads become annoying The difference between interest targeting and targeting people who are searching for specific keywords What a search ad is Why he rarely runs discovery ads Identifying people who are ready to watch videos right now and how it can be game changing for your sales funnel How he makes tweaks to his pricing and products according to the perceived needs of the market Key Takeaways: Weigh the pros with the cons especially when mentioning pricing on your videos. You have to think outside the box when you’re running ads. It’s best not to trick people. People will only be willing to pay a higher price if the trust level is also higher. Connect with Jason Brown: TheBrownReport.com The Brown Report on YouTube How to Trade Stock Options for Beginners Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you’re just starting your business, hiring experts can often seem a little scary - and expensive. Many online entrepreneurs believe the misconceptions and myths that they can do everything themselves in their business - from helping their clients to creating content and managing administrative tasks. But, what many entrepreneurs often fail to realize is that their time is valuable, and if they are focusing on too many tasks - or tasks they should delegate - then they are not giving themselves enough quality time to move their business forward.   In this episode I share how hiring experts can elevate your business and free up your time to focus on more important tasks that will move the needle. I explain the difference between a lean “core” team and an extended team and share my experience with building my lean and extended teams. I also share the mindset challenges I needed to overcome while investing in experts, how building a team not only impacts your growing business but also your local and global economy, and how to identify when it’s time to uplevel your team to help you reach your business goals. “Hiring an expert is not a cost, it’s actually an investment.” - Sigrun In This Episode of The Sigrun Show: The benefits of working with a lean team How hiring a housekeeper impacts your business How hiring a virtual assistant benefits your business How hiring a photographer helps you level up your online presence The difference between a lean team and an extended team Overcoming mindset challenges while investing in experts The benefits of hiring a copywriter The benefits of working with a podcast editor How hiring a show note writer can impact your podcast process The importance of hiring an accountant and bookkeeper How hiring a facebook ad expert can grow your business Identifying when it’s time to uplevel your team A sneak peek into how I’m upleveling my team to grow my business   Key Takeaways: In order to get where you want to go, you need advice and implementation. Look at hiring experts as an investment - not a cost. Understand it’s normal to uplevel your team as your business grows. Resources Mentioned: WP Curve Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Kiki van der Harst is a resilience expert who wants to help people who are suffering from a loss or devastating circumstances in their lives. After significant research as well as personal experience, she created her own framework to help people reframe their thought processes to bounce back more quickly. A former management consultant, she is currently based in the Netherlands with her 3-year-old son and is on a mission to make the world more resilient. Kiki joins me for this On-Air Coaching episode to learn how to attract the right people in her program through video storytelling. I discuss how to find clients as well as how to determine the platform to use when sharing your story, the significance of telling your story and the steps on how to record your video as you share on social media.   “How do you find your ideal client? Especially if you are the ideal client yourself, the best way is to tell your story again and again.” - Sigrun In This Episode of The Sigrun Show: Why resilience is a positive word The importance of sharing your story How to choose the words and content to capture your audience How often you should share your story The best platforms to use to share your story The importance of staying grounded with your story as you build your online business How your story helps you attract your ideal client How to identify keywords to use in your content How to use video to share your story The significance of collecting quotes What are “light at the end of the tunnel” videos and how to create them Key Takeaways: From miles away, people smell those who are not authentic. Put captions on the video when you share your story on Facebook. Stay grounded with your story. Use plain language when doing your marketing. Resources Mentioned:   Book Yourself Solid by Michael Port   Winter Bear song by Coby Grant LUMEN5 Adobe Spark Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Andrew Pickering and Pete Gartland are a content marketing duo whose mission is to help companies and brands market their business by creating fun, high-quality content. They also host a YouTube Channel, a podcast, and have a membership site called Atomic. They are keynote speakers in international conferences and have been seen on Inc., HuffPost, Entrepreneur on Fire, and Social Media Examiner. Andrew and Pete join me to share how they got started in the marketing industry, how they achieved success, and why they are doing the business together. They also share tips for those who want to make the transition in their business from unknown to visible as well as how to create the kind of content that gets found and shared.   “If you use a little bit of humor and make your content just a little bit more engaging, people actually listen, and then they can learn.” - Andrew & Pete In This Episode of The Sigrun Show: How to make your audience listen and pay attention to your content How Andrew & Pete started working together How they found their niche What Content Crickets are What happens when you pay attention to the "passionate response" The effects of “safe” content How long it takes to create great content How they came up with their show   Key Takeaways: Stop trying to please everybody with your content. When you want to cut through the noise online, then it can’t be for everybody. Find a way to enjoy creating content. Don’t compare yourself to other companies that are bigger and were started way before you. Don’t just look at your own industry when getting inspiration for your branding. Connect with Andrew & Pete: AndrewandPete.com Andrew and Pete TV The Hippo Campus Content Mavericks Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alannah Moore is a Do-It-Yourself website specialist whose mission is to help online entrepreneurs create their own website. This business idea came from a typical client need she encountered as a former web designer. Today, she offers a variety of online courses designed to help online business owners learn how to create a website and has written several books including the 2013 Amazon bestseller Create Your Own Website Using WordPress in a Weekend. Alannah joins me on this On Air Coaching episode to learn how to raise her prices to level up her business while helping creative entrepreneurs build beautiful websites. I share why your pricing should have levels based on a pyramid as well as strategies on how to package and price your products. I also discuss why people sign up for courses even if they can watch things for free on YouTube as well as how to keep the buzz going as you and your clients look forward to a product launch.   “You need to value your time and expertise.” - Sigrun   In This Episode of The Sigrun Show: Pricing your products and services based on value and perception Creating a price pyramid Using lower price points when testing the proof of concept on a new product or service The importance of the customer journey when pricing your products How raising your prices can help your customers be more committed How underpricing your services is a disservice to your clients - as well as yourself and your family Using early-bird pricing to create buzz about new products and courses How to raise your course prices following a launch How to use webinars to promote a new course launch How to leverage scarcity to create a successful course launch   Key Takeaways: Create a few key package options with varying prices based on value. People are not as committed when they pay low prices. Build scarcity and buzz when launching new products, courses, and services. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Nathalie Lussier is an award-winning entrepreneur, keynote speaker, and the creator of the 30-Day List Building Challenge. She created her first website at the age of 12 and, later,  graduated from college with a Software Engineering degree. She refused a job offer from Wall Street to start her own business. Together with her husband, Nathalie currently runs her online software business, and has been featured in Inc. Magazine, FastCompany, Success Magazine, Entrepreneur, and Business Insider. Nathalie joins me to share how to create the ultimate challenge to build your business. She shares how she developed her idea for the 30-Day List Building Challenge as well as the strategies she uses to motivate people to finish the challenge. She also explains how to include tripwires in your marketing strategy as well as the lessons she has learned throughout her journey as an online entrepreneur.   “Getting people engaged and getting them the results you promised is really what it’s all about.” - Nathalie Lussier In This Episode of The Sigrun Show: How Nathalie got into online business How the 30-Day List Building Challenge helps her current online software business What is a tripwire and how it works How PopupAlly and AccessAlly have prepared for the GDPR regulation changes How to create free content to encourage your audience to complete your challenge What gamification is, how it works, and ways to implement it Key Takeaways: The natural progression from list building is to launch something. Think about putting yourself in the shoes of the person taking this course or this program. Think about how busy their life is and how they’re trying to fit this into their schedules. When creating content for your free course, do shorter videos and easy-to-digest type of content. Use psychology and motivation to encourage challenge-takers to complete your course. Think about prizes that complement the kind of content you are creating. Resources Mentioned: Coursera   Connect with Nathalie Lussier: AmbitionAlly PopupAlly Pro AccessAlly 30-Day List Building Challenge Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Ivana Drobek is a Personal Development Coach focused on supporting women who are in the second phase of their lives. After working in various HR departments while working in the corporate world, she now helps women rediscover their purpose when they are stuck and uncertain about how to move forward. She also helps them rediscover their purpose so they can lead joyful and fulfilling lives.   Ivana joins me in this On Air Coaching episode to learn how to attract action-takers - clients willing to engage and act on the services she offers. I share the difference between action-takers and freebie-hunters as well as strategies on how to attract action-takers to grow your online business. I also explain the different benefits clients receive or experience when they decide to purchase a product or service as well as the reason why people settle for the freebies you share over the services you offer.   “Give people something they think they need, then deliver what they ACTUALLY  need.” - Sigrun   In This Episode of The Sigrun Show: The key focus of Ivana’s business How her clients feel after rediscovering their purpose What she saw in women that led her to start her online coaching business Why clients buy one product over another The kind of client she should attract The relevance of images and wording in the type of client you attract Why the people in her group are settling for the freebies How she determined whether to continue her Facebook Group   Key Takeaways: A benefit doesn’t always have to be measured by money. Wanting to help, we may sometimes attract the freebie hunters—the people who sign up for all kinds of free stuff, but they are not the action-takers. It’s better to attract people who are ready to take action right away. Whatever problem you were solving, find the opposite—which is the solution. Figure out how to bring out your expertise. Resources Mentioned:   I Am Not Your Guru Tony Robbins film   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Speaking up and standing up for your values, beliefs, and opinions on various topics can be a little scary - especially when you’re just starting your online business. Many new entrepreneurs hesitate to speak up about their strong opinions or values. This hesitation is often caused by fear - a fear of repelling clients and customers. But, what many new business owners often don’t realize is by using your voice and speaking up about your strong beliefs and opinions, you’re building your brand to reflect your values and beliefs, you’re also laying the foundation to help you attract your ideal client.   In this episode, I share stories of when I stood up for my opinions and things that I value throughout my corporate and entrepreneurial journey and how these experiences have impacted my confidence, self-esteem, and the growth of my business. I also explain why it’s important for entrepreneurs to stand up and speak out and how standing up for your values helps you attract your ideal clients while filtering out clients you may not want to work with.   “When you have strong opinions, people pay attention.” - Sigrun In This Episode of The Sigrun Show: My experience with standing up for my values How speaking up about your values, beliefs, and strong opinions can impact your self-respect - and the respect you gain from others How speaking your mind can impact your self-esteem and self-confidence Why entrepreneurs need to speak up about their values and opinions Resources: Episode 145 - Why Profit First Kills Your Growth Episode 156 - Why Lifetime Access Is A Lie Episode 159 - Why Refunds Don’t Work Episode 188 - 10 Common Lies About GDPR Key Takeaways: Speaking your mind and sharing your opinions and values can help you attract your ideal clients and filter out those you don’t want to work with. Standing up for your values can boost your self-confidence and self-respect as well as help you get more respect from others. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alex Navas is the founder of Amplified Results, Inc., an ad agency that is passionate about helping entrepreneurs and small businesses thrive through digital marketing. He is also a specialist and strategist who helps his clients see things from a different perspective so they are able to overcome obstacles that are holding them back from maximizing their impact and potential. He has been in the marketing industry for the last 18 years and is passionate about helping others grow financially and spiritually. In this episode, Alex shares the crucial conversation about premium offerings and how to scale your business without you. He discusses how to get to the place where you can charge premium rates on prime programs and still have people sign up as well as what the Premium Client Experience Process is and how it works. He explains the concierge experience he provides, how he customizes the client experience, and why the environment plays a crucial role in the prime programs.   “Your prices—they are a reflection of the impact that you make on people.” - Alex Navas   In This Episode of The Sigrun Show: The Income Through Impact concept Why entrepreneurs struggle with pricing The Premium Client Experience process “Cafe conversations” and their significance to the premium client experience Why many potential clients come to Alex Why your desire to want to review everything is slowing you down Why the premium client process starts with you Why he lets the conversations be about the clients and not him The difference between the “big offers” and the “small offers” Words to use during your client call How clients get the results they seek What happens after the first call How little touch points make a huge difference in the client experience How he solves the scalability of the program The value of having a team service your clients How he spots potential stars at the beginning of client relations   Key Takeaways: Your clients want results. It’s about getting confident in your ability to produce results. When asking questions, find out your clients’ motivations—the thing that matters most to them. The first call is foundational in the client experience. Little touch points make such a huge difference. The quality of questions your clients ask determines the quality of clients they’re going to become.   Resources Mentioned: Psycho-Cybernetics by Maxwell Maltz Self Belief by Jamal Edwards Traction by Gino Wickman The 80/20 Principle by Richard Koch   Connect with Alex Navas: AmplifiedResults.com AlexNavas.com Alex Navas on Facebook Alex Navas on Twitter Alex Navas on Instagram   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Heidi Fossali is a Lifestyle Beauty Coach who helps women between the ages 40 and 60 to revamp and reinvent themselves from the inside out. She offers an “A to Zed” package to women who are transitioning to the second phase of their lives as they set new goals and unlock their passion, potential, and purpose. She is also a Certified Life Coach, personal fitness trainer, and makeup artist who coaches women about fashion, fitness, and style. Heidi joins me in this On-Air Coaching episode to learn how to overcome analysis paralysis and about the daunting tasks associated with starting an online business. I share why you should choose one medium when creating content and the kind of content you should create to help you attract potential clients and build your list. I also share how to create blog posts with lasting value, the role that social media plays in your business as well as strategies on how to connect with your niche audience.   “We need to understand that we can only do one thing at a time.” - Sigrun   In This Episode of The Sigrun Show: Why Heidi is struggling with overwhelm and analysis paralysis The difference between a webinar and a podcast Why people would sign up to your list What upfront value is and its significance in building your list What an epic blog post is The difference between online business and offline business Why your blog posts should be on your website instead of Facebook The relevance of offering free and excellent content How to create a lead magnet How to learn to run a profitable Facebook Group   Key Takeaways: Doing three of the same thing is less effective.. Social media is not for your content—it’s to distribute your content and have discussions. You can’t do everything—pick your battles. If something is always available, it’s not attractive. When you don’t have clients, the more people you talk to, the closer you are to signing up your first client. You need to create content because content lives on.   Resources Mentioned: Episode 91: How to Profit From Your Facebook Group with Caitlin Bacher   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Over the last several years, Voice-First devices have taken our society by storm. Companies like Apple, Google, and Amazon have been developing Voice-First devices for many years. With each passing year, more and more people are enjoying the benefits these devices offer. Voice-First devices and other forms of audio content, such as podcasts, have become so popular that they are frequently discussed at many large conferences around the world. I recently attended the VoiceCon conference, which was hosted by Vaynermedia and Gary Vaynerchuk. In this episode, I share my insights from attending VoiceCon as well as some tips and strategies I have learned since creating my own Alexa Briefing. I explain what Voice-First is and the potential it has for online business as well as for our society and how you can get started in the Voice-First movement.   “Voice-First will change your life because it saves you time.” - Sigrun   In This Episode of The Sigrun Show: What Voice-First is and how your audience engages with your Voice-First content How Voice First technology helps people save time while multitasking Where people typically listen to Voice-First enabled devices How accurate Voice-First devices are at understanding various language nuances Key takeaways from Voice Con and using Alexa to publish my briefings   Key Takeaways: Start by using Siri on your computer and phone. Find a micro-moment where you can be useful. Own a phrase. Invest in SEO. Create a listener persona. Think about how you want your listeners to feel. Optimize your content for the platform. Start with a briefing. Get on all devices. Don’t just focus on Alexa. Check out the Amazon Alexa Blueprints. Check out the Amazon Alexa Routines. Get your feet wet with an Alexa Skill. Try to predict the future - think about science fiction.   Resources: Crushing It by Gary Vaynerchuk Alexa Blueprints Alexa Skill Developer Chompers Podcast Episode 185: How to Create Alexa Briefings for Your Business Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

The General Data Protection Regulation (GDPR) in the EU is a controversial subject that I have discussed on my podcast several times. GDPR is a data privacy regulation that takes effect on May 25, 2018. It aims to protect the privacy of the people in the EU, but its impact is worldwide. This regulation is the start of a new beginning—it’s about the protection you receive as you provide and entrust your personal information to businesses and entrepreneurs. In this episode, I share what GDPR is and debunk the top 10 most common lies about this new regulation. I explain what small business owners and online entrepreneurs really need to know to get compliant, what you should do regarding this regulation as a business owner, and what really happens when someone complains about your data privacy policy. I also explain the difference between having a Cookie Policy vs. using a Cookie Bar plugin, how to identify whether an offer is a bundle, and how GDPR affects and impacts business owners with clients in the EU.   “Transparency and no surprises—that’s the hallmark of the new regulation.“ - Sigrun In This Episode of The Sigrun Show: What GDPR is and what areas GDPR covers Which cases the EU prioritize in their investigations The process when someone complains about you Asking your clients and subscribers for re-consent What “bundling” is Why you need to look at law in your own country for double opt-in What tickbox fatigue is and its impact on subscribers The difference between having a Cookie Bar plugin and a Cookie Policy How Facebook retargeting ads work When to delete your client’s data   Key Takeaways: Lie #1: GDPR only applies to EU citizens, so you only need to segment your list. Lie #2: You’ll be fined €20 million or 4% of your worldwide turnover. Lie #3: You need to ask everybody on your list to opt in again. Lie #4: You cannot offer any freebies to build your list. Lie #5: You have to use a double opt-in. Lie #6: You need to use tick boxes. Lie #7: You need a cookie bar. Lie #8: You cannot use Facebook retargeting ads. Lie #9: You cannot use Google Analytics anymore. Lie #10: If a client asks you to delete their data, you need to comply. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn More about GDPR for Free! Want to learn more about GDPR and how you can become compliant? Learn our “no panic” strategy for becoming compliant with the new EU data privacy regulation with our FREE 90-minute GDPR Masterclass. Click here to sign up for instant access!

Diana Gabriel is a Certified Strengths Coach who is passionate about inspiring people to go beyond their limits as they aim to create their best life—both personally and professionally. She helps others through the Strengths-Based Sustainable Leadership Coaching model that she developed, which includes vital elements such as resilience, integration, and adaptability. Throughout her career, she has received several awards for her excellent service, including the Minnesota Coach of the Year award and the Elaine Gaston Award for Distinguished Service. Diana joins me on this episode to share what it means to find your strengths and focus on them instead of your weaknesses. She discusses why you should leverage and maximize your strengths and why you gravitate towards people with the same strengths as yours. She also shares how to use your knowledge on strength-finding when hiring people and how to take full advantage of your strengths in running your business.   “We are all hardwired to succeed.” - Diana Gabriel In This Episode of The Sigrun Show: How many strengths each person has and which ones are commonly used How strengths are divided into categories Why the strength-finding test is not endorsed as a hiring tool What to do with strengths below 15 Why we all need one another for the larger system to be successful What to do to work more on your strengths How to determine the strength that will fulfill your vision What is the “sweet spot” when considering your strengths   Key Takeaways: You shouldn’t be too worried about what is at the bottom of your strengths list. Even if you’re good at something, it doesn’t mean that you should do that thing. Be careful not to look at one strength domain as better than others. Connect with Diana Gabriel: DianaGabriel.com Diana Gabriel on LinkedIn Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Jessica Koss is an EMDR therapist, iEMDR coach, and stress management and mindfulness coach who uses techniques and strategies based on hypnosis, aromatherapy, and yoga to help women feel more alive, energetic, and calm as they tackle their daily obstacles. She is passionate about helping women regain confidence, live life to the fullest, and achieve a sense of inner peace and calm so they can feel more satisfied, relaxed, and fulfilled. Jessica joins me for this On Air Coaching to learn how crafting and sharing her personal story can help her attract her ideal clients. I explain why being clear and specific in your business messaging is critical to helping your clients understand what you do, how you do it, and what they can expect as a result of working with you. I provide strategies for sharing your story with your audience on social media and how sharing your personal journey in your marketing and promotional campaigns can help you resonate with your audience. I also explain the importance of focusing on building relationships with your audience and how it impacts your ability to effectively promote your services.   “If we just stop thinking about selling, it gets easy to connect with people.” - Sigrun   In This Episode of The Sigrun Show: The importance of being clear about your purpose in your messaging and marketing How to resonate with your target audience Identifying what a tagline is and how it helps clarify your message to your audience The importance of simplifying your message to help your clients understand what you do How telling your story can impact the type of clients you attract Using social media to share your story and connect with your ideal clients Creating mission-driven offers How asking your network and community to share your offers can impact your results The importance of getting people to care about your passion and mission   Key Takeaways: Be clear and specific in your messaging. Identify what makes you unique. Create and share your personal story - your journey - to resonate with your ideal clients. Build momentum from the connections and relationships you’ve nurtured.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

The world of audio broadcasting has significantly evolved over the last decade and with these new changes, business owners and online entrepreneurs have new, exciting avenues to explore. There are new ways to connect with their target audience, promote their products or services, and build an engaged community of followers and fans. Included in the evolution of innovation for the audio broadcasting industry are Alexa Briefings.   In this episode, I share the step-by-step process of how I created Sigrun Sparks Alexa Briefing to promote my business. I explain what Alexa Briefings and Skills are, how you can use them to redirect listeners back to your website, products, or services, and how to identify the optimal length of your Briefings. I also explain how you can reuse or repurpose other content you are creating to create Alexa Briefings, how to become registered as an Alexa developer, Amazon’s requirements regarding Skill and Briefing languages and country availability, and how to use keywords to make Briefings searchable. “The timing is perfect to jump on board with Alexa Briefings.” - Sigrun In This Episode of The Sigrun Show:   What are Alexa Skills and Briefings? Why now is the time to create Alexa Briefings for your business Planning the content for your briefings Identifying the purpose and direction of your Briefings How often should you release new Alexa Briefings? Identifying the optimal Alexa Briefings length Using a script vs episode notes Turning snippets of your current podcast content into Alexa Briefings The pros and cons of using intros and outros How to create an effective Alexa Briefing outro The benefits of batch recording How to register as an Amazon developer The importance of encouraging your audience to review your Briefings Using keywords to make your Briefings searchable   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Jo Dodds is the founder of Counterpoint Matters Ltd and the host of the POWER to Live More podcast. She helps leaders and business owners improve their productivity and overcome feeling overwhelmed by pursuing wellbeing through engagement and self-care. After working in Human Resources in the corporate world for 20 years, she started a business 12 years ago with the goal to work from home and raise a family. Today, she not only cares for her daughter, but she also helps her clients have better relations with their employees to ultimately achieve personal and organizational wellbeing. Jo talks about the 5 fundamentals to overcome digital overwhelm and the two things that are pulling people in different directions that eventually result in becoming unfocused and unproductive. She also discusses why this generation is afraid to miss out and the importance of being intentional.   “It’s about knowing enough to build some confidence to just do your own thing.” - Jo Dodds   In This Episode of The Sigrun Show: What led Jo’s career journey to begin focusing on general wellbeing, self-care, and productivity How to minimize digital distractions Overcoming the fear of missing out Steps to take when you are feeling overwhelmed Why she doesn’t do massive goal setting The impact of being intentional and developing a mission-based plan The importance of slowing down to allow yourself to think and be creative How singing impacts your mind and body The benefits of working based on your ‘body clock’ Her definition of productivity   Key Takeaways: You have to do the things that you enjoy and want to do. Simplify. Systemize. Share. Self-Care. Sustain. Live your days based on your body clock. As a night owl, if you try to match your work schedule to everyone else’s, it can be detrimental to your health.   Resources Mentioned: The Power of When by Michael Breus Slack   Connect with Jo Dodds: Counterpoint Matters Ltd POWER to Live More Podcast Grab the 5 Fundamentals for your Life & Business Checklist Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Barbara Bryce is a sensitive and spiritual coach whose mission is to change people’s lives by reading their auras and helping them get to their “power zone.” She helps people see the energy within them so they can learn who they really are and be able to reach their full potential. Additionally, she is a Yoga teacher and a former veterinarian who holds an eMBA on General International Management. Barbara joins me on today’s on-air coaching episode to learn how to market her services to reach more potential clients. While having early success is good, I share how this can be disadvantageous to your marketing strategy. I also discuss what the smart lane is in the road to success, how to expand and keep your audience through Facebook Live coaching sessions as well as practical tips on how to effectively promote and capture your audience’s attention through Facebook Live.   “Success takes time, and there is no fast lane, but there’s a smart lane. ” - Sigrun In This Episode of The Sigrun Show: Why Oprah’s story is a good inspiration to the impatient entrepreneur What she’s doing to build her business The impact of doing coaching live Tips on how to do Facebook Live properly What marketing is The benefits of doing your Facebook Live consistently   Key Takeaways: For people to notice you and what you’re doing, you need to shock them a little bit. Pick your battles. Don’t be all over the place when you work on your marketing. When you share your story, you connect with people. People trust people who are consistent. Inconsistency leads to distrust.   Resources Mentioned: Tony Robbins Zoom Facebook Live Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Jason Brown is an options trader and the founder and Senior Coach at The Brown Report, an online coaching company dedicated to helping stock traders and investors improve their skills, avoid mistakes, and make smarter investing decisions. He has over a decade of experience as a stock and options trader, holds a bachelor’s degree in Finance, and is the creator and facilitator of several investing courses. He is passionate about helping others unlock the financial power and potential of the stock market to create the financial freedom they deserve. Jason joins me today to share his journey into investing in the stock market as well as the mistakes he has made and lessons he has learned along the way. He explains how he took $10,000 in student loans and turned it into six-figures by investing in the stock market. He also shares valuable tips and strategies for entrepreneurs considering investing in the stock market and share strategies to help you make smart investing decisions as a new investor.   “Once you have the education, you will find the money.” - Jason Brown   In This Episode of The Sigrun Show: Lessons he has learned throughout his investing career. Growing $10,000 into six-figures. Understanding stock market trends, company financials, and charts. Identifying what companies you should invest in. The challenge of overcoming fear and greed as a new investor. The importance of investing in your education. What is Paper Trading? Finding investing strategies that work with your schedule. What are Index Funds?   Key Takeaways: Be humble and embrace that you won’t understand it - at first. Invest in learning how to do it. Practice what you learn before investing real money.   Connect with Jason Brown: The Brown Report The Brown Report - Stock Report Podcast Stock Market Secrets Webinar The Brown Report on YouTube Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Saskia Bussink is a real estate investor and business coach with over a decade of experience. She is the founder of Smart Money Investing and is on a mission to help others pursue financial freedom through passive income. She helps entrepreneurs grow their businesses and offers real estate programs for those wanting to grow their wealth as they invest in the UK. Saskia joins me in this On Air Coaching episode to learn how to run and focus on two businesses at the same time. I share how you can split your schedule to accommodate two businesses and how to frame your tagline to attract the clients that need you. I also discuss how to be creative about your business framework and the importance of running each business, simultaneously, as two separate organizations.   “If you’ve already built a profitable business, maybe it’s time for a second department.” - Sigrun   In This Episode of The Sigrun Show: Why Saskia likes to pursue both business coaching and real estate business Her struggle with running two businesses How to balance your schedule while building multiple businesses How to incorporate your other business on your website The importance of reinvesting in your businesses for long-term growth   Key Takeaways: The business needs fuel and the fuel is cash. When you create a tagline around wealth creation, you can include two businesses in it without turning clients off or pushing clients away.   Resources Mentioned: Episode 25: 7 Stages of a Profitable Online Business Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lorraine Dallmeier is the Director of Formula Botanica, an accredited online school that offers award-winning courses on organic cosmetics. She is a biologist and an online entrepreneur with nearly a decade of experience in the organic skincare industry. Her company has helped over 3,500 students in more than 100 countries worldwide to formulate their professional natural cosmetics as they start their organic skincare or haircare business. Lorraine shares the five different types of copycats and the 10-step plan of positivity that she created when dealing with copycats and copyright infringement. She shares lessons she has learned from years of experience in dealing with copycats as well as the different ways you can respond when faced with this kind of situation. She also explains how to identify when it’s time to take legal action to address copyright issues and some common legal terms you may need to understand when addressing these matters.   “You’ve got to turn that negativity into positivity and just keep driving forward.” - Lorraine Dallmeier In This Episode of The Sigrun Show: The first time Lorraine discovered others were copying her website content How she found out about a copycat who translated her materials into another language How not to give into the victim mentality when dealing with copycats The two types of copycats that almost everyone is guilty of at some point When to start stepping in and reaching out to a copycat When to start seeking legal action The worst type of copycat What passing off means in legal terms Four main points to demonstrate passing off Why you need a plan when dealing with copycats The significance of building a strong brand Why you should avoid all language of victimization on social media   Key Takeaways: Write to your copycat in very clear terms. Tell them what they’re doing is not okay. Create a standard template for what you’re going to say in different situations. Empower your team and delegate this task of dealing with copycats to a member of your team. Trademark your brand, logo, and any assets that go with your branding. Invest in brand awareness. Put things in perspective; the world has not ended. Have a rant about the issue. Get it out of your system and then move on - get back to building your business. Don’t go to social media and rant about this problem. Remember that what doesn’t kill you makes you stronger. Find a lawyer so that you can work with someone when things get bad. Congratulate yourself that you now have a copycat. The bigger your company gets, the more you have to set aside a budget for legal fees every year if you want to take the copycat issue seriously.   Connect with Lorraine Dallmeier: FormulaBotanica.com Formula Botanica Sample A Class Program Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mike Vardy is a productivity strategist, the creator of TimeCrafting, and the founder of Productivityist, a company that helps you be productive instead of merely checking things off your to-do list. He is also a contributing author at Success Magazine, Lifehacker, and 99u, and a former Managing Editor at Lifehack. He also had the privilege to speak at TEDxVictoria, South by Southwest Interactive, and NAPO as well as create successful courses for Skillshare and CreativeLIVE. Mike shares how journaling makes you more productive and teaches you how to theme your day and funnel your focus. He explains how journaling is a way to slow down and the benefits it has on your ability to get more accomplished throughout your day. He also shares why he believes why paying attention to your intentions is the key to becoming truly productive.   “When you want to foster awareness and be more productive, look to where you’ve been, not just where you’re going. ” - Mike Vardy In This Episode of The Sigrun Show: How Mike became a productivity strategist Where the real problem with time management lies Why slowing down is essential to productivity How to theme your days Confirmation bias and how to overcome it What is Timecrafting The difference between strategies and tactics How journaling helps you foster awareness to become more productive When to do low energy tasks and high energy tasks   Key Takeaways: Productivity isn’t about efficiency or effectiveness. It’s about intention and attention. Work backward from your certainties and then start to figure out the themes of your day. Minutes are very quantitative. Moments are very qualitative. You need a right mix of both. Take .3% or five minutes of your day just to write because you are worth it.   Resources Mentioned: Day One Journaling App Journey Journaling App Layout Evernote   Connect with Mike Vardy: Productivityist.com Productivityist Podcast Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Online business and marketing is quickly evolving and with the new GDPR laws soon to be enforced, many online entrepreneurs are becoming overwhelmed by the amount of information and fake news that is circulating the internet telling them what they need to do to become compliant with the new data privacy and protection law. This information overload and contradictory information can make it difficult to determine what steps you need to take. In this episode, I discuss what the GDPR policies actually are, how they can affect your online business and list-building strategies, and how you can conduct your own risk assessment to protect your brand and become compliant with the new data protection law’s standards. I explain why you should embrace the new law as an opportunity to clean your mailing list, how to identify if you need to ask your subscribers to renew their consent, and the steps you need to take to become GDPR compliant. I’ll also share how you can continue to use freebies and offers to grow your mailing list, promote your brand, and build your business while respecting people’s data.   “The important thing about GDPR is transparency.” - Sigrun   In This Episode of The Sigrun Show: Being aware of your propensity for risk and assessing what you consider to be tolerable risks What the GDPR law really is and why the law was created Identifying what the term “personal data” means Conducting an audit of what personal data you collect and how you plan to use it Determining how long you should store personal data Understanding how you acquired someone’s personal data How to identify if your software vendors and database providers are GDPR compliant How to ensure your team is GDPR compliant Updating your cookie and privacy policies to GDPR standards How to update your processes to consider individual rights Documenting the lawful reasons for processing personal data How to prepare for data subject requests How to identify if you need to renew subscriber consent Are double opt-ins enough to meet the GDPR standards? The difference between a Data Protection Officer and a Data Protection Representative The importance of consistently reviewing and assessing your risks How to promote and build your online business while remaining GDPR compliant Where to display your privacy policy How to properly use checkboxes in your list-building strategy   Resources Mentioned: The GDPR Pack Data Protection Representative Service Key Takeaways: Assess what risks you  are willing to take. Embrace the new GDPR laws as an opportunity to clean your list. Implement a contract with your clients - and your team - that ensures everyone is compliant with GDPR standards. Verify that your software and programs are GDPR compliant. Be transparent. Display your privacy policy on your website and mailing list forms. Conduct an audit of what personal data you collect, how you acquired it, and how you plan to use it. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Cathy Wessel is a social media strategy and marketing expert with over 20 years of experience helping clients improve their performance across multiple social media platforms. She is the founder of Socially Contented, a social media consultancy company where she offers social media strategy and management services for her clients. Additionally, she helps dozens of small local businesses improve their social media performance through workshops and training seminars. Cathy joins me in this On Air Coaching episode to learn how to transition her business from done-for-you services to creating and providing online courses. I also explain the relevance of raising your prices, the downside of being fully booked, and the process of creating an online course that your clients would want to buy.   “When we are really good at what we do, basically there is no competition.” - Sigrun   In This On Air Coaching Episode of The Sigrun Show: How to change your mindset on competition How to make the shift when raising your prices Benefits of increasing your rates The advantages of outsourcing What seed launching is and how to determine the rate for your offer The best way to create an online course The type of clients you need for your seed launch What the beta round is and why it’s essential when leveling up The danger of creating a full and complete course before testing it   Key Takeaways: Map out a 9 to 12-month plan as you transition your business. You don’t always need to pay for every marketing strategy. Do not have extremely high expectations for your soft launch since it’s just a beta round.   Resources Mentioned: Product Launch Formula by Jeff Walker Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Melonie Dodaro is a LinkedIn expert and the founder and CEO of Top Dog Social Media, a company that helps entrepreneurs and businesses build credibility, authority, and revenue through digital sales, marketing, and social media. She is the author of the number the bestselling book The LinkedIn Code and has recently launched a new book called LinkedIn Unlock. She is also a highly sought-after speaker and trainer on topics regarding social selling and LinkedIn related services. In this episode, Melonie shares the process of building authority on LinkedIn as well as earning people’s trust online. She shares why entrepreneurs and businesses should be on LinkedIn, the essential elements of a good LinkedIn profile, and an overview of the different formulas she discusses in the book. “You need to have a powerful and professional presence on LinkedIn before you can ever think about building authority.” - Melonie Dodaro   In This Episode of The Sigrun Show: Why it’s crucial to have an excellent LinkedIn profile How the five-step process called the Link Method works Where and when your sales pitch should happen How to utilize LinkedIn Publisher when building authority Why third-party credibility is essential Why recommendations will always be important Legitimate testimonials versus fake testimonials What makes a LinkedIn recommendation different from other reviews Why you should create a company page How to connect your LinkedIn company page to your personal profile How to have and grow your LinkedIn followers How to determine the difference between a LinkedIn expert from a fake How Melonie decides which tool is best for specific tasks   Key Takeaways: LinkedIn is the premier platform to easily find the specific target audience that you want to connect with. Your profile should speak to who your ideal clients are, the specific problems they have, and the solutions you offer. In the digital realm, seven seconds is all you have to impress and capture your audience’s attention. You can duplicate your content on LinkedIn after posting it on your website.   Connect with Melonie Dodaro: TopDogSocialMedia.com LinkedIn Unlock The LinkedIn Code   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Florien van Basten Batenburg is the founder of De Content Academie where she helps female entrepreneurs boost their business through writing books, blogging, creating emails and newsletters -- basically anything related to writing. Florien wrote her first book Aunt! Handbook for Cool Aunts in 2011 and continues to write a weekly newsletter based on her second book The Writing Happiness Journal. After recovering from physical impairment, Florien got back on her feet and pursued her biggest passion -- writing -- by launching her mastermind group called “Create Your Bestseller Business Book.” Florien joins me on today’s on-air coaching episode to learn how to reduce the overwhelm of managing and promoting her business while having more impact online and identify the different marketing strategies she can begin using. I also share how long in advance you should start promoting a live event, how you can refurbish your old content as well as the advantages and disadvantages of doing a webinar and Facebook Live as you determine which channel is the right one for your event.   “Dial down the ‘busy-busy’ by doing less with more impact.” - Sigrun   In This Episode of The Sigrun Show: The challenge in online marketing that overwhelms Florien How she connects with her current audience Webinars versus Facebook Live How to create marketing materials from a 30-minute video How often you should do webinars Tasks to delegate to your virtual assistant How to get people excited about your webinars What “omnipresence” is and why this is discouraged when starting your business How to pick a topic for your Facebook Live What to do with previously written newsletters and blogs   Key Takeaways: Webinars are for promotions and launching of programs. Reduce the number of webinars you do. When you have one, make sure to do it properly. A blog is good for SEO, but it takes time.   Resources Mentioned: The Writing Happiness Journal Book The 10X Rule Book Ecamm Zoom Virtual Assistant How to Schedule a Facebook Live Video Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Suzanne Dibble is a multiple award-winning business attorney and an expert on data protection and GDPR regulation with a strong passion for helping small business owners and entrepreneurs protect and grow their online businesses. She has worked closely with many famous entrepreneurial leaders and innovators including Richard Branson and Simon Woodroffe. She is recognized as one of the few lawyers that truly understand the online business world as well as regulatory law and policy and how it affects small business. Suzanne joins me in this episode and explains what online entrepreneurs need to do to become compliant with the GDPR laws and regulations. She talks about the difference between the GDPR’s general consent requirements and freely given consent, how to encourage current subscribers to re-engage with your content while meeting the GDPR requirements, and how entrepreneurs can continue to use freebies to grow their list. She also explains the importance of conducting a Legitimate Interest Assessment, whether using a double opt-in approach to your list building strategy is enough to comply with the GDPR requirements, and how to prepare for potential complaints regarding the data privacy of your email list.   “You have got to take steps to be compliant with GDPR, but don’t stress about every single, tiny detail.” - Suzanne Dibble   In This Episode of The Sigrun Show: How the GDPR regulations may impact your online business How supervisory authorities are working with small businesses How to meet the standard requirements regarding consent to comply with GDPR standards How to properly - and legally - use check boxes on your newsletter forms The importance of keeping a record of your email subscribers consent and what information you should record How to encourage your current email subscribers to re-engage with your newsletter while complying with GDPR regulations Best practices for using free content, downloads, and webinars as lead magnets to grow your email list after May 25 What “legitimate interest grounds” means and what it involves regarding the GDPR law The importance of conducting a Legitimate Interest Assessment of your email list How double opt-in consent impacts your ability to comply with GDPR requirements How to prepare for potential complaints regarding data privacy and GDPR compliance   Key Takeaways: Don’t panic over the new GDPR law. Keep a record of how you acquired consent from each subscriber and how you are using their data. Provide a link to your privacy policy. Use this time as an opportunity to clean your list. Connect with Suzanne Dibble: SuzanneDibble.com GDPR for Online Entrepreneurs Facebook Group The GDPR Pack Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Entrepreneurship is all about turning your dreams into a reality. It’s about creating the life you’ve always wanted while doing the work you enjoy and feel destined to do. Many new online entrepreneurs dream of hosting a live event such as a retreat. If you dream of hosting a mastermind retreat, there are many things you need to consider in order to ensure your event is successful for your business as well as those in attendance. In this episode, I’m sharing how I turned my dream of hosting a mastermind retreat into a reality and the steps I took early in my business to ensure its success. I explain the importance of developing proof of concept for new services or products you launch, how to budget your expenses when planning a live event, and the importance of learning from your mistakes and listening to your clients to improve the results of future events. I also explain the importance of hiring an amazing team to support you through the launch of your live event and the impact that using videos and photos in your marketing campaigns can have on your event’s success.   “You want to have proof of concept with whatever you create.” - Sigrun   In This Episode of The Sigrun Show: How sharing your business goals and dreams can help turn them into a reality. How the idea of my Mastermind Retreat Iceland started. How I began planning the event early in my business. Using social media and email to increase interest and promote your event. Strategies to develop proof of concept for your product or event. The importance of developing realistic goals and expectations when planning a retreat. Learning from your mistakes and listening to what your clients want to improve future events. Creating a budget to launch your retreat. The importance of building a team to ensure the success of your event. Using photos and videos in your marketing campaigns to increase awareness and excitement.   Key Takeaways: Proof of concept is how you prove to yourself - and others - that your product idea can work. Photos and videos taken during your live event are great marketing tools you can use for many years. Build an amazing team around you to help you create your dream retreat.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Tiffany Lee Bymaster is the owner of Coach Glitter and the creator of Lights Camera Branding, an online course designed to help entrepreneurs create, brand, and grow their personal brand on social media through live video. She has over 18 years of experience as a makeup artist, wardrobe stylist, and set designer for television, movies, and commercials and has worked closely with several top online marketers, authors, speakers, and entrepreneurs including fitness celebrity Chalene Johnson. Tiffany joins me to share how she got started as a “camera confidence” coach, how she became known as Coach Glitter, and how she pivoted her offline brand and services into the online space. She explains the importance of overcoming your fears and taking small steps each day to achieve the success you desire, how confidence impacts your ability to succeed, and the importance of gaining credibility and experience by working for others. She also explains how taking imperfect actions when you are trying something new can impact the trajectory of your business and why viewing failures as opportunities to learn and grow are critical to your success as an online entrepreneur.   “Business is about stumbling to your greatness. It’s not about having all your ducks in a row or the perfect blueprint.” - Tiffany Lee Bymaster   In This Episode of The Sigrun Show: How Tiffany got started as an online entrepreneur The impact of putting yourself out there despite your fears as an entrepreneur How working behind the scenes for other people helped her develop her brand and impacted her success The importance of surrounding yourself with supportive people How confidence impacts your ability to succeed The cumulative effect of taking imperfect action Why perfectionism is the biggest obstacle to creating the life and business you want The importance of consistently taking small steps to achieve your big goals How Tiffany helps entrepreneurs build their confidence on video The importance of recognizing what other people need and the impact of leading from a place of service How being an affiliate marketer helped Tiffany successfully launch her online course   Key Takeaways: You don’t have to have a perfectly orchestrated plan to begin or execute. There’s nothing that can replace hands-on experience. The possibilities are endless - you just have to put yourself out there.   Connect with Tiffany Lee Bymaster: CoachGlitter.com Coach Glitter on Facebook Coach Glitter on Instagram Coach Glitter on Twitter Coach Glitter on Pinterest Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Joanne Sweeney-Burke is a former broadcast journalist and PR lecturer who has pivoted her career to becoming a highly sought-after digital marketing expert and consultant in Ireland. She is the founder of the Digital Training Institute, a full-service digital marketing agency dedicated to helping entrepreneurs achieve greater success by mastering the skills of digital and social media marketing. Additionally, she is the author of Social Media Under Investigation: Law Enforcement and the Social Web and the host of the JSB Talks Digital Podcast. Joanne joins me to discuss the current scandal around Facebook, the CEO’s approach to doing business and the sharing of data, and the impact that this scandal has had on the company from a business and PR perspective. She explains what Mark Zuckerberg should have done in the beginning phases of the data breach scandal breaking international news, how the approach he decided to take impacted the trust of his Facebook users, and the impact that legislative changes can have on the future of the company. She also shares tips on what small business owners can do to protect themselves from potential PR crises and best practice strategies you should use when faced with a PR crisis.   “When the chips are down - you need to rise up.” - Joanne Sweeney-Burke   In This Episode of The Sigrun Show: How the Facebook data breach scandal has impacted the company How the scandal regarding the alleged data breach initially developed Concerns regarding trusting Facebook after the data breach scandal Why working behind the scenes to fix the problem was a massive mistake Potential reasons why Facebook did not announce the alleged breach sooner Predictions for the safety of Facebook user’s data in the future The impact that this scandal may have on the future of Facebook ad targeting Keeping trust and transparency top of mind when creating Facebook ads The best approach to handling a PR crisis How small business owners can protect themselves before and during a PR crisis How to rebuild trust once it is lost   Resources Mentioned: Google Alerts Talkwalker Alerts If You Had One Hour With Mark Zuckerberg, What Would You Ask? Here’s What I Learned About The State And Futrue Of Facebook, Data, Politics And Bad Actors - article by Brian Solis   Key Takeaways: Track online mentions for your brand. Establish what the crisis is once it breaks. Establish who is involved. Establish who you need to inform. Establish the facts. Establish what facts you still need to find out.   Connect with Joanne Sweeney-Burke: Digital Training Institute JBS Talks Digital Podcast Twitter   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Osmaan Sharif of Rapid Transformation is a performance coach who trains entrepreneurs and small business owners to discover and use their superpowers in their business. After leaving the corporate world more than a decade ago, Osmaan helps his clients deal with obstacles regarding their mindset that cause overwhelm and professional stagnation while helping them thrive and embrace their natural talents. Osmaan shares the steps to avoid getting overwhelmed in your business and how you can recognize your superpowers. He talks about the sources of entrepreneur overwhelm, how to create rapid transformation so you can grow your business as well as the different entrepreneur profiles and personalities that will help you determine your strengths and weaknesses.   “For every business owner or entrepreneur, we need to have the right design, the right mindset, and the right strategies.” - Osmaan Sharif In This Episode of The Sigrun Show: What the Rapid Transformation formula is What gets you motivated aside from your goals The definition of success The benefit of working on 90-day goals How to make tasks manageable How your internal dialogue affect your actions and the outcome of your efforts The eight different types of entrepreneur and superpowers   Key Takeaways: Look at what you need in your business and think about how you can plug the gaps. Be mindful of what you say to yourself. Know your personality to figure out which tasks work and which ones don’t work for you. Give yourself permission to do what’s natural and easy. Do yourself a favor—figure out what your superpower is and make sure that you include it in part of your design, your mindset, and your strategies.   Connect with Osmaan Sharif: RapidTransformation.co.uk Free quiz to know your Entrepreneurial Superpower Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Annemarie Singer is an artist—a writer and painter—who promotes self-discovery through novels and artistic programs at Make Your Life Sexy. She believes that creative expression is a powerful force you can use to discover who you are. She has earned several certificates in business and is a proud mother to two adult children. Annemarie joins me in this On Air Coaching segment to learn how to filter many ideas to come up with a specific marketable business. I also share when new ideas become the problem in your business and how to market your business effectively so you don’t confuse your audience.   “The problem is if you constantly act on new ideas, no idea is going to be a masterpiece.” - Sigrun   In This Episode of The Sigrun Show: What creative expression is for Annemarie Put your new ideas out of your head when you first have them The language to use when talking to your audience The importance of making an inventory of products and ideas you want for your business Why you need to look at the market like a six year old The 30-second challenge of telling 100 people what you do   Key Takeaways: Know the one thing you want to be known for. When marketing your business, use short sentences with simple language instead of using the language of an “expert.”   Resources Mentioned: Evernote Michael Hyatt Yoast SEO Plugin Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Martin Steiger is an attorney and the founder of Steiger Legal, a law firm dedicated to offering legal advice to individuals, organizations, and entrepreneurs regarding intellectual property laws, IT laws, media laws, and data protection laws - particularly with the General Data Protection Regulations (GDPR). He is the spokesperson of Digital Society Switzerland and the co-founder of Papiertiger and VGS Datenschutzpartner —legal tech startups located in Switzerland and Germany respectively. Martin joins me today to share what GDPR is and the essential details that business owners need to know about it. He also talks about data privacy in Europe, the new laws that are coming into effect in the European Union, and how these laws affect small business owners and entrepreneurs.   “You should be aware of your risks so you can make informed decisions.” - Martin Steiger In This Episode of The Sigrun Show: How Martin got into data privacy What people should do about the Facebook crisis What GDPR is Where to get information about GDPR What to do with online offers and freebies How to know whether the law applies to you How to show transparency when writing your data privacy policy How to present the necessary information on your website How to get proof of consent Why using social media buttons can be tricky How to deal with the cookie policy What a privacy shield is What to do with companies who are noncompliant to GDPR Why you should write your policies for a 12-year-old child The one visible obligation of business owners outside the EU Where to find a guide when preparing lists and documents What to do with your existing data What a risk-based approach is What to do when you feel overwhelmed with the new data privacy law How to make your life easier   Key Takeaways: Don’t panic. Don’t do IQ tests and quizzes on Facebook. Check your privacy settings on Facebook and go through them one by one. Privacy data policies are required to be more readable. You don’t need to put all the information about privacy in one place. If you’re located outside the EU, you need data privacy representation in an EU country and mention it in your privacy policy. Prepare your documents so you won’t get caught by surprise with requests and inspections. Start creating your list of processing activities.   Resources Mentioned: Information Commissioner’s Office What is GDPR? By Datapro Tools   Connect with Martin Steiger: SteigerLegal.ch Martin Steiger on Twitter Need a Data Protection Representative? (Use voucher code: sigrun) Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Shaa Wasmund MBE is one of the highly respected female entrepreneurs in the United Kingdom, an internationally acclaimed author, and an international speaker. The Sunday Times named her as one of the Top 20 Most Influential Entrepreneurs in the UK. Her first book Stop Talking, Start Doing is a record breaker — ranking first as the Best Selling Business Book in the UK for 14 consecutive months. Shaa previously worked as the first female promoter of boxing and around the kitchen table of Sir James Dyson. Shaa joins me in this episode to share her definition of luck and how you can create your own opportunities to impact your success. She also shares how she rebuilt her courage following various tragedies in her life, what to do with your limiting beliefs, and a message to single mothers who think they can’t create what she’s created.   “We can create our own luck by working hard and being kind.” - Shaa Wasmund In This Episode of The Sigrun Show: How Shaa became an assistant to a boxer How she helped build the Dyson brand Why you should work harder when you’re younger The importance of creating lifelong relationships over making money The tragedies in her life that affected the way she sees herself The turning point that led her to start over How being nice paid off in her career The significance of mirroring and modeling   Key Takeaways: Grab opportunity with both hands. If there is no Plan B, you will make Plan A work. You have to first figure out the “why” elements of your business.   Resources Mentioned: Savvy and Sassy, Shaa Wasmund has a Gift for Promotion Independent article by Emma Lindsey What Is Mindfulness? Get More Done… By Doing Less blog post   Connect with Shaa Wasmund: Shaa.com Stop Talking, Start Doing by Francis Hare and Shaa Wasmund The Freedom Collective Facebook group Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Wiebke Wagner is an equine assisted sales coach based in Klagenfurt, Austria. Equipped with a degree in business, she recently started her coaching business by combining her passion for horses with her love and knowledge of the sales industry to help female entrepreneurs grow their businesses and increase their revenue through authentic sales strategies.   Wiebke joins me in this On Air Coaching segment to learn strategies for getting booked as a featured guest on podcasts. We discuss the importance of crafting an interesting and exciting story about your business or career, how to pitch to podcast hosts, and why you should consider creating a freebie to offer to podcast audiences. “There is always a story.” - Sigrun In This On Air Coaching Episode of The Sigrun Show: Developing your core message and crafting your business story How to pitch your story to podcast hosts The importance of being consistent when pitching Why you should offer a freebie to podcast audiences Tracking strategies to help you learn which podcasts drove the most traffic to your website Key Takeaways: Craft your business story. Refine your core message so you can deliver it authentically and confidently. Offer a freebie to podcast listeners to help you grow your list and track your interview progress. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Entrepreneurship can be an emotional rollercoaster. Some days are filled with joy, happiness, excitement, and enthusiasm. Others can be filled with worry, fear, or a lack of motivation. Sometimes, we can experience all of these feelings and emotions from one hour to the next! Many new entrepreneurs resist getting started or launching their great idea out of fear of failing. This fear can paralyze you - stop you in your tracks and fill your mind with negativity, self-doubt, and limiting beliefs. It can prevent you from stepping out of your comfort zone and achieving the success you desire. In this episode, I share how I gain inspiration and motivation from Erin Hanson’s poem, “What If I Fall?”. I explain how fear and the “lizard brain” prevent you from growing as an entrepreneur, the importance of facing your fear of failure, and how facing your fears can help build your self-confidence. l also share the steps you can take to make daily progress to overcome your fears and how to use your mistakes and failures as an opportunity to learn and grow professionally and personally.   “Failure is ultimately part of entrepreneurship.” - SIgrun   In This Episode of The Sigrun Show: Why Erin Hanson’s poem “What If I Fall?” is one of my favorites and how it has helped me overcome fear What causes the fear of failure? How to build your self-confidence and why it’s important How self-doubt, fear, and the “lizard brain” impacts your personal growth and prevents you from achieving success Steps to help you get out of your comfort zone and overcome your fears How taking small steps each day can impact your life, business, or career Using mistakes and failures as a learning tool How your support system can help you learn from your mistakes Key Takeaways: Being an entrepreneur is the biggest personal development journey you’ll ever go on. Confidence comes from pushing through the fear - pushing past your comfort zone. Take small steps out of your comfort zone each day. Learn from your mistakes and failures. Find support. Remember - with the right support system in place, no successful entrepreneur always succeeds, and no entrepreneur always fails.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Rick Mulready is a Facebook ads expert, the creator of The Facebook Advantage and The Facebook Advantage Local training courses, and the host of the podcasts Art of Paid Traffic and Inside Social Media. He helps entrepreneurs and small businesses with their online marketing. He has over 18 years of experience working in the online marketing and advertising field which allows him to base his Facebook ad programs on years of testing and case studies from his personal experience and those of his clients’. In this episode, Rick joins me to share how you can maximize your impact on Facebook through Facebook video ads. He shares the importance of a video series in the customer journey, how to have an excellent user experience and good engagement during a Facebook live event, and the different tools you can use to create ads on Facebook.   “Have a strategy. Be aware of why you’re doing a video in the first place.” - Rick Mulready In This Episode of The Sigrun Show: How Facebook videos connect more with the audience compared to an image How you can lead the customer journey through videos The advantage of doing Facebook live vs. a simple video ad How to set expectations for sharing content The pros and cons of answering questions during a Facebook live How to re-target your audience Why some Facebook ads keep showing up What the relevant score is and why it’s significant in your marketing What negative feedback is and how it’s different from the relevant score The different ways to advertise on Facebook The advantage of using messenger for marketing What earnings per lead is and how to calculate it   Key Takeaways: What Facebook wants to be doing with the algorithm is creating a good user experience because without its users, there’s no advertising. Let the stats dictate what your next actions are. Let the results dictate what’s going on. When the ads are more useful and more relevant, they are going to get higher priority in the news feed versus the ones with a low relevance score.   Resources Mentioned: Facebook Facebook Messenger Zoom ManyChat Opesta   Connect with Rick Mulready: RickMulready.com The Art of Paid Traffic Podcast Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Stephanie Fiteni is a Content Marketing Coach, writer, and the co-owner of Defined Branding Ltd. She helps business owners and entrepreneurs deliver engaging, high-quality tech articles and blog posts as well as create a content strategy suitable for their businesses and audience. Additionally, Stephanie offers one-on-one coaching packages as well as a 6-week online mastermind with the intention of launching a second mastermind program in April.   Stephanie joins me on today’s on air coaching session to learn how to improve the results of her webinar launch. We discuss how to scale the success of your webinars, the importance of monitoring the sign-up and conversion rates of your landing pages, and how to improve the “show up” of your webinars. We also discuss the benefits of “above-the-fold” and “below-the-fold” call-to-action buttons and the importance of continuing to set and increase your sign-up goals with each new webinar you produce. “It’s a numbers game.” - Sigrun   In This On Air Coaching Episode of The Sigrun Show: How to scale your webinar success. The importance of monitoring the conversion rate of your webinar landing page. How to encourage higher conversion rates on your landing page. What are above-the-fold and below-the-fold call-to-action buttons. The benefits of above-the-fold and below-the-fold buttons. How to improve the “show up” rate of your webinars. Setting and increasing your goals related to your webinar numbers. The benefits and drawbacks of hosting “surprise” second webinars. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Not many companies commemorate their milestones, but remembering your milestones as you celebrate them is beneficial for you, your career, and your business. It’s been four years since I sold my first hour-long business coaching session for $180. It all started with $180—this event changed my perspective and the trajectory of my business. In this episode,  I share how I built my multi-million-dollar lifestyle business from scratch. I share what to do before you try to make your first online sale and how to filter business ideas. I also reminisce on how I achieved my successes today and explain what you can learn from my success to help you grow your business to a multi-million dollar success.   “A lot happens before you make that first online sale.” - Sigrun In This Episode of The Sigrun Show: The hint I needed to start my own business How fast things can go if you take action How I figured out the business I would like to pursue How I was able to build my list and my business The business strategy I used as I began working with people one-on-one Group programs vs. one-on-one coaching The progression of the services I offered Key Takeaway: Don’t take any shortcuts. Take the time to build a good foundation for your business. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Feeling stuck in your life and business can be a paralyzing experience and can be the result of a wide variety of reasons. When you’re feeling stuck, overwhelmed, or unclear on which path you should take next, it can be difficult to make a decision that can help you move forward.   In this episode, I discuss how to overcome the feeling of being stuck and overwhelmed. I share strategies to help you gain clarity on the tasks you need to focus on to take the next steps in your life and business. I also explain how categorizing your to-do list can help you improve your productivity and how outsourcing or delegating certain tasks in your personal life can give you more time to focus on your business.   “There are many things you can get help with. You don’t have to do everything yourself.” - Sigrun In This Episode of The Sigrun Show: What causes the feeling of being stuck and overwhelmed How prioritizing your to-do list can help you get unstuck How limiting your social media exposure can help you conquer overwhelming moments How “brain dump” activities can help you through overwhelming and stressful periods Categorizing your tasks based on urgency The difference between urgent tasks and important tasks How outsourcing personal tasks can give you clarity on your life and business How limiting your daily task list can increase your productivity, focus, and reduce overwhelm Resources Mentioned: Evernote   7 Habits of Highly Effective People by Stephen R. Covey   Key Takeaways: Limit your social media activity to focus on what you need to do to move forward. Do a brain dump of everything you need to accomplish. Prioritize your brain dump. Limit yourself to completing 3 urgent or important tasks per day. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Starting a profitable - and sustainable - online business is no easy task. There is no magic formula to follow or secret to building a sustainable online business. There is no “get rich quick” scheme or overnight success strategy that will instantly make your business more profitable or sustainable for the long run.   It takes time, commitment, effort, and - above all - patience.   In this episode, I share how to create a strategy that ensures you stay in business after your first year. I discuss why focusing on your current clients while following up with previous clients is critical to your long-term success and the strategies you can use to follow-up with past clients. I also explain the importance of creating consistent content, nurturing your list, and being proactive in attracting new browsers to your website as well as how to turn those browsers into warm leads. “The only way to ensure that you are in business for the long run is to constantly pay attention to all areas of your business.” - Sigrun In This Episode of The Sigrun Show: The importance of paying attention to your entire sales funnel What is a traditional sales funnel The importance of focusing on your current clients first Tasks to consider outsourcing as your business grows The importance of celebrating milestones The importance of nurturing your mailing list subscribers Ways to follow up with your subscribers Using messenger bots to nurture your audience Leveraging your Facebook group activity to grow your business The importance of paying attention to and nurturing your warm audience Using Facebook ads and retargeting ads to nurture your warm audience The importance of consistently running Facebook ads How to attract new browsers to your website Leveraging speaking engagements to grow your audience Using traditional media and public relations strategies to grow your audience   Resources Mentioned: Gallup StrengthsFinder Test Episode 117: How to Get Free PR For Online Business with Janet Murray Key Takeaways: Focus on your current clients first. Follow up with your previous clients. Nurture your subscribers. Attract new browsers through free content. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Many new entrepreneurs believe they need to offer a refund policy to help their clients feel at ease about purchasing their products, services, or online courses. Sometimes, depending on where you live or the type of industry you are in, you may be legally bound to offer a refund policy to your clients and customers.   On today’s episode, I’m sharing why I don’t believe in offering a refund policy on products or services and the challenges that many entrepreneurs face when offering a money-back guarantee. I’ll share my experience with offering refunds, the type of clients who typically request a refund on their purchases, and how offering refunds can impact your business. I’ll also share strategies you can use instead of offering refunds and the difference between a payment plan and a subscription plan.   “The problem with refunds is a lot of people just don’t do the work.” - Sigrun   In This Episode of The Sigrun Show: Challenges associated with offering a refund policy. Legal obligations regarding money-back refunds. The benefits of offering refunds. My experience with offering a refund policy. The importance of doing your due diligence before purchasing a course or program. Four primary reasons why people request a refund. The importance of honoring your refund policy - if you offer one. The difference between a payment plan and a subscription plan. Being clear in your refund policy and terms & conditions.   Key Takeaways: Thoroughly consider whether you should offer a refund policy. Consider the terms you are comfortable with granting. Consider whether your refund policy is aligned with your mission as a business owner.   Resources Mentioned: Episode 156: Why Lifetime Access is a Lie   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Gary Vaynerchuk is the founder of VaynerMedia, a public speaker, and the author of several entrepreneurship books including Crushing It!: How Great Entrepreneurs Build Their Businesses and Influence - And How You Can, Too. Recently, he hosted a Digital Deep Dive Day conference in New York with thousands of entrepreneurs in attendance, including myself! On today’s episode, I’m sharing my key takeaways and insights from attending Gary V’s Digital Deep Dive Day. I’ll discuss the importance of building a team that is invested in you and your brand, why entrepreneurs need to be patient in their quest for building success, and the importance of maintaining realistic expectations when attending conferences and events. I’ll also discuss the importance of creating content consistently, how to use that content to nurture your audience, and effective paid media strategies to help you grow your business.   “You do not have to be on every social media platform.” - Sigrun   In This Episode of The Sigrun Show: Networking tips for attending conferences and events The importance of maintaining realistic expectations The importance of building a committed and invested team Why being patient as you grow your business is critical to your success Why I decided to invest in Gary V’s Digital Deep Dive Day Choosing the right social media platform to build your brand The importance of creating consistent content How to use your content to nurture your audience How to maximize “influencer media” marketing strategies The importance of attracting quality leads and quality likes on social media Using paid marketing strategies to grow your business How to create a bigger impact in your niche   Key Takeaways: Anyone can compete. Every online business is a media company - whether we like it or not. Don’t chase getting the most “likes” on social media. Chase getting quality likes and quality leads. Creating content consistently is critical to your online success. Influencer marketing works best for product-based businesses. Facebook ads are still underpriced and undervalued. Create more free content to build your impact. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Whether you reached your first seven-figure mark, had your first sale, or acquired your first client, it is important that you celebrate the milestones in your business. Don’t just toast to your success, make a way to remind yourself of your progress and make sure to rejoice and mark your victories no matter how small. In this episode, I share why it’s essential for entrepreneurs and online business owners to celebrate the firsts and the milestones in their business. I explain what it means to have a physical representation of your milestones and how this practice will lead to the continued growth of your business. I also share examples of how I celebrate my accomplishments with my family.   “We attract more of what we celebrate.” - Sigrun   In This Episode of The Sigrun Show: How I celebrate my first sale online every year The number one prerequisite of making money Why there should be a physical representation of your milestones How we celebrated a significant business milestone as a family One of the best ways to celebrate victories   Key Takeaways: A business without revenue is not a business—it’s a hobby. Share your milestones on your Facebook page. Celebrating business milestones, no matter how small, prevents burnout.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you’re selling an online course, webinar series, or membership program, time and money are often two of the biggest reservations your new clients will have before making the purchase. One tactic that many entrepreneurs use to overcome these obstacles and encourage people to place their order is to offer lifetime, unlimited access to the content. In this episode, I explain what a lifetime access membership truly means, why I believe it’s a lie, and why I don’t recommend offering it to your clients. I share my experience with offering lifetime access programs, the lessons I have learned throughout these experiences, and how offering lifetime access to your programs can negatively impact your clients - and your business.   ”Most online programs don’t last forever.” - Sigrun   In This Episode of The Sigrun Show: Challenges often associated with offering lifetime access membership programs and courses Practical alternatives to lifetime access programs How to remove lifetime access programs from your list of offers without upsetting your clients Why lifetime access is not an honest way to conduct business and can encourage procrastination   Key Takeaways: Have an “end date” in mind when creating your programs. Understand what “lifetime access” truly means and how it could affect your business.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Britt Seva, founder of the Thrivers Society,  is an online business coach with a particular niche — neighborhood stylists. Britt started her career as a hairstylist, then took on the salon director role. Now she has coached 10,000 hair stylists from all over the world through her online training and membership program. Britt shares how niching down or having a limited audience fuels her online coaching business. She shares the essence of focusing on quality over quantity, how she managed to keep her business as she stuck with one product for two and a half years, and why she encourages her clients to experience her voice, message, and training through the free content that she makes available.   “I don’t think you have to have many offers to be successful. Staying focused on that one thing is so, so important. ” - Britt Seva   In This Episode of The Sigrun Show: Why Britt chose to coach neighborhood stylists over popular ones How she knew her audience would be receptive to her message How she reaches people who are not sitting in front of a computer all day Why she spent time studying her niche’s behavior The social platform where she reaches out to her niche The difference between the entrepreneur and the wanna-be entrepreneur Why she’s comfortable giving free content to potential clients How she became established as an authority in her industry What her offerings are and how often they run in a year How she deals with the people who are not her niche How she scales her business with a limited pool Increasing lifetime customer value versus expanding her reach in a mega way   Key Takeaways: There is an advantage in being the pioneer in an industry. Stick with what’s working for you. Stay in your lane. Sticking with your audience helps you to focus and strengthen your education.   Resources Mentioned:   Crushing It! by Gary Vaynerchuk     Connect with Britt Seva: BrittSeva.com [email protected] Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you’re just starting your business, you often hear about other entrepreneurs having massively successful launches. We hear about the 6-figure launches and 7-figure launches and often ask ourselves “How is that possible?” and “What can I learn from that person’s success to achieve the same results?” We often overlook the significant amount of work that is involved in making these launches so successful.   In this episode, I share the behind-the-scenes events and steps I took before I achieved a $450,000 launch. I walk you through my launching experience, explain the difference between properly launching and simply promoting, and share lessons you can learn from my experience to help you achieve a six figure launch.   “I have not seen a launch where everything failed. There is always something that worked. Always.” - Sigrun In This Episode of The Sigrun Show: The difference between properly launching and simply promoting The journey of finding your own unique touch while launching The importance of tracking and documenting your metrics, conversion rates, what worked, and what didn’t work How recruiting a team and affiliates can help you achieve a 6-figure launch The importance of continuing to grow and nurture your list between launches The direct correlation between your conversion rates and your launch webinar “show up” rate When not to focus on the numbers The importance of offering something new and exciting between launches Why people unsubscribing from your list is actually good for your business Key Takeaways: Review your launches. Understand your numbers. Understand what worked, what didn’t work, and why it didn’t work. Rinse and repeat. Between launches, nurture your list while growing it. Focus on the attendance rate of your launch webinar. With encore launch webinars - it’s not a numbers game. Always have something new and exciting to offer. Create the feeling of what it’s like to be part of your program. Work with amazing partners and affiliates. Sales are in the follow-up. Share your “why” in a personal story or video at the end of your launch. Be authentic. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Social Media Marketing World 2018 recently wrapped up in San Diego, California. For the last four years I’ve attended the conference and the past two years, I’ve shared the key takeaways I learned from the speakers and experts at the event.   In this episode, I share my lessons from the conference and why I believe it’s important to focus on one main takeaway when attending a massive conference or industry event like this. I explain how it can help you focus on one big change in your business to help you move the needle forward and take action to achieve success.   “Decide on one thing for your business and really follow through.” - Sigrun In This Episode of The Sigrun Show:   The importance of focusing on one thing that will impact your business Discussions and speeches about masterminds at Social Media Marketing World 2018 The difference between influence and authority Leveraging Instagram to grow your business The importance of constantly running Facebook ads Why messenger ads are becoming popular for business owners and marketers Maximizing Facebook Live videos to build your audience The importance of using chatbots to increase engagement, grow your list, and impact your business Vlogging to increase your authenticity and impact your know-like-trust factor How to scale one-on-one interactions in your business The importance of writing epic blog posts The importance of developing a strategy when starting a podcast Key Takeaways: Focus on one main lesson you want to learn from a large conference. Masterminds are totally “in.” Identify your primary goal, whether it’s to increase your social media “likes”or to increase your revenue. Building authority is more important than building influence in the long run. Instagram is the new Facebook. Identify 9 to 12 categories you want to post in. Use custom and lookalike audiences when running Facebook ads. Facebook Lives provide higher engagement rates than standard videos. Develop a strategy for using chatbots in your business. Vlog to show “behind-the-scenes” and personal content to add personality and build trust with your audience. One-on-one interactions are back. Go back to the old ways of selling by building relationships, one person at a time. Blogging is not outdated. Podcasting is still growing. It’s not too late to start, but you need a strategy to stand out. Mind map your book, including the chapters. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

There is a famous quote that says, “No man is an island.” This saying is especially true in business. Part of building your business is growing your network. Even those who don’t plan to be business owners make connections. Networking is a skill you can learn, better to start today than later. In this episode, I share how to build and grow your network especially when attending conferences and events. I also talk about the right mindset that will allow you to establish long-term relationships for your business, how to network at conventions, and how to include networking as part of your business building efforts.   “When you build a network, you have to go into it without being selfish.” - Sigrun In This Episode of The Sigrun Show: Why now is the time to make connections The wrong motivation when connecting with people Why Lewis Howes has a fantastic network of people Mistakes to learn from Where the actual networking happens in conferences Why you should prepare your online profiles and accounts How often you should attend events and conferences Key Takeaways: Give, give, give before you ask. Networking is not about meeting lots of people. Talk with people longer. Connect with them on social media. Follow up and build genuine relationships, authentic connections.   Resources Mentioned: Known by Mark Schaefer Episode 3: How to Start Your Podcast the Easy Way with Kate Erickson Episode 5: How to Become Known in 30 Months or Less with Mark Schaefer   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Agnieszka Gaczkowska is the founder of Oplotki, a place where you can find crocheting courses and materials for people wanting to unleash the artist in themselves. Aside from being a business owner, Agnieszka is also an architect and interior designer who discovered her passion for handmade art when she became a mother. Agnieszka joins me on this On Air Coaching episode for the second time to learn how to step up as a leader and new entrepreneur. I share the different ways to get tasks done in your business and the difference between having a mastermind group and establishing a team for a company.   “There are some people who are better at leading, some people who are better and faster at making decisions.” - Sigrun   In This Episode of The Sigrun Show: How the founding of a company affects the equality of the members Why Agnieszka is considering building her own team A current mindset concern she’s dealing with Why consider paying people to work for you Another way to build a team if you don’t have the finances to pay for them How to restructure your mastermind into a company Unlimited agreement versus limited-time agreement The number of people you need on your team when starting a business   Key Takeaways: There should be a financial benefit for letting others use your brand. People value what they pay for. When you step up, you save your time and that of your team’s from the back and forth discussion that could lead to nowhere. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

April Perry is the mother of four children. Together with her husband Eric, she runs LearnDoBecome.com. It’s a place where people learn to leave the overwhelm and chaos behind as they start to build their lives through a three-step process: creating a command central, designing an ideal life plan, and thriving and giving back to the community. April shares how to get out of overwhelm and build your command center. She explains what a command center is and the system that she created to put order in her life. She also shares how you can start getting rid of overwhelm as you create routines, utilize the tools available to you, and take action on the practical steps that will jumpstart transformation in your life. “When you have overwhelm as a thing of the past, you can be very deliberate with where you spend your time; and it just brings so much joy.” - April Perry   In This Episode of The Sigrun Show: Growing up without an organization system at home How chaos and overwhelm prompted April to start a business What a command central is How long it takes to create a command central Different types of routines The significance of reviewing your Routines List weekly The essence of separating your routines and projects Why people don’t move forward on their projects How to determine the next action to take Categorizing action steps Effects of finishing projects   Key Takeaways: Figure out the items on your Projects List. Have seven or eight projects to work on at a time. Do not fill up your calendar.   Resources Mentioned: Franklin Covey Planner Franklin Covey Seminars   Getting Things Done by David Allen   Asana   Connect with April Perry: LearnDoBecome.com Build Your Command Central with the Step Program Grab for free! Emails to Zero Video Training Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Alessandra Ingrosso is the owner of COREliving, an online store offering healthy, organic foods and sustainable, eco-friendly food storage containers. She opened her store in August 2017 and despite her marketing attempts, she has been struggling to connect and engage with her target customers in an ongoing and consistent way. Alessandra joins me for this On Air Coaching episode to learn how to market and promote her online shop through content marketing, how to stand out among her competitors, and how to increase traffic and conversions on her website. We also discuss the benefits of creating controversial content while maintaining authenticity and ways to increase engagement on Facebook posts and pages.   “Organic reach on social media is all about conversations.” - Sigrun   In this episode of The Sigrun Show: Creating and promoting content instead of products to engage your target audience The benefits of focusing your marketing efforts on only one product The importance of using an engaging image on your blog post and social media posts Creating a sales funnel with your content How to identify topics that spark engagement and create reach The benefits of creating controversial content while remaining authentic The importance of voicing your beliefs as an entrepreneur - even when it goes against a mainstream belief How to increase your Facebook post reach   Key Takeaways: Focus on building relationships instead of selling products. The key to getting traffic - to getting people on your blog posts - is to create engaging content. It’s okay to ask friends to engage with your content to help get the ball rolling.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What is the difference between jealousy and envy? We often use these terms interchangeably, but whether you realize it or not, these words have very different meanings. As an entrepreneur, you have likely experienced moments of jealousy or envy of a fellow entrepreneur. How you handle and react to these feelings can have a positive - or negative - impact on your life and business. In this episode, I explain the difference between jealousy and envy and I share my personal experiences with these powerful forces. I also explain how to identify when you’re feeling jealous or envious of others, how to identify when other people are feeling this way about you and your success, and how you can use jealousy or envy as a positive force in your business and life.   “Envy leads to self-doubt and lack of focus.” - Sigrun   Today on The Sigrun Show: The difference between jealousy and envy Feelings often associated with these powerful forces How having an abundance mindset or scarcity mindset can affect the way you react to feelings of jealousy and envy How envy and jealousy can manifest in others as you achieve your goals Negative effects of feeling envious of someone else’s success The connection between procrastination and feeling envious and jealous of others The importance of using jealousy and envy as inspirational and motivational forces to help you achieve your goals   Key Takeaways: Envy becomes most obvious when someone who can help you achieve your goals doesn’t help you achieve them. Thinking badly about others is just another form of procrastination and creating excuses for inaction. Everyone has feelings of envy and jealousy from time to time. It’s up to you whether you use these feelings as a force for good or to sabotage your own success. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What is the difference between a mastermind program and a group coaching program? Many new entrepreneurs often use these terms interchangeably, which often results in confusing your potential clients. As the facilitator, it’s important to understand the difference between a group coaching program and a mastermind so that you don’t confuse or deceive your program members. In this episode, I’m explaining the difference between a mastermind and a group coaching program. I share why you should offer group coaching programs before diving into creating a mastermind program as well as the expectations your potential clients will have for each program.   “We want to keep the word - the term - mastermind on a high level for what a mastermind actually is.” - Sigrun   In this episode of The Sigrun Show: How group coaching programs can help you create great online courses How group coaching programs differ from mastermind programs The coach’s role in a group coaching program vs a mastermind What entrepreneurs expect from a group coaching program The expectations of mastermind participants   Key Takeaways: A group coaching program has content, structure, curriculum, and coaching from the person facilitating the program. A mastermind has no content. The coach is a facilitator; the one who attracts the right people into the group. A true mastermind is made of the people in the group.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What’s the difference between having a small mindset and having a big one? The moment you decide to invest in yourself, whether you realize it or not, is often when there is a shift in your mindset. This shift is the moment you develop a big mindset because it’s at that very moment that you stop thinking small and begin thinking about the bigger opportunities and possibilities for your business. In this episode, I share the differences between a small mindset and a big mindset. I explain how making the decision to invest in yourself - even before you purchase a program or hire a coach - can help you start thinking bigger in your business. I also give  tips on how to overcome small mindset habits.   “A big mindset is about being authentic, having self-confidence, and believing in yourself.” - Sigrun   Today on The SIgrun Show: The connection between self-worth and your mindset How your self-worth relates to money mindset challenges How your mindset affects your ability to plan your future goals The benefits of having an “abundance mindset” How becoming addicted to learning can be counterproductive How jealousy can positively and negatively affect your mindset and business The importance of taking responsibility and making decisions The importance of taking risks in your business   Resources Mentioned: Blue Ocean Strategy by W. Chan Kim The 7 Habits of Highly Effective People by Stephen R. Covey   Key Takeaways: When we think small, it has a lot to do with our self-worth. The lizard brain is having fun when you are addicted to learning and not taking action. Having a big mindset is about the bigger picture of abundance.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

The concept of “profit first,” as written in the book Profit First by Mike Michalowicz, is based on Parkinson’s Law with principles derived from healthy lifestyle habits. Mike’s philosophy is that business owners and entrepreneurs should deduct their profits from their revenue first, then their salary, then finally, their taxes. Anything left over after these deductions should be used toward business expenses. In this episode, I tell you why I believe the “profit first” concept is a bad idea for entrepreneurs who want to grow their online businesses quickly. I also share the strategy I used to build a highly successful online business that broke each principle of the “profit first” concept.   “You need to invest forward as an online entrepreneur.” - Sigrun   In this episode of  The Sigrun Show: Why the “profit first” concept is not suitable for every entrepreneur How the “profit first” philosophy can affect your business growth Budgeting tips to build a big business without using the “profit first” concept Addressing tax concerns while growing your online business   Resources Mentioned: Profit First by Mike Michalowicz   Key Takeaways: Money is your fuel - it’s the fuel of your business. As an entrepreneur, you need to be willing to invest forward. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

It’s not uncommon for online entrepreneurs to want to expand their business into different language markets. If you’ve ever thought about transitioning your business into English-speaking countries, you may be wondering what steps you need to take to successfully launch into this new marketplace. You may be thinking that a business in a different language will be more of a challenge or not as successful as sticking with your native language. In this episode, I talk about how starting a business in English can be easier than starting one in your native language. I also discuss the importance of overcoming negative beliefs, the challenges you may face and how to overcome them, as well as the importance of surrounding yourself with other like-minded entrepreneurs to help you achieve your goals.   “Of course, you have to be able to speak English, but your English doesn’t have to be as good as you think.” - Sigrun   In This Episode of The Sigrun Show: Overcoming mindset and self-belief challenges when starting a business as a non-native English international entrepreneur The challenges of expanding your already successful, native-language business into the English marketplace and how to overcome them Surrounding yourself with other international entrepreneurs Transitioning into the English language marketplace Sharing your plans and ideas with your community in advance Why it’s not recommended to allow Facebook to translate your posts Building your email list in English Running Facebook ads within your own - and neighboring - countries   Key Takeaways: Pick a single language for your business. Consider your bilingual skills as an asset, not a drawback. Redo and/or translate your best content. Start an email list in English.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

As an online entrepreneur, you may wonder where and how to get clients. Since Facebook is one of the most used social media tools today, you may be tempted to create an account, join some groups, and immediately send private messages to potential clients. But what are the chances that this strategy will work? How should you approach members so they will be responsive towards you and not reactive against you? In this episode, I share strategies on how to acquire clients through Facebook groups. I discuss how to be authentic in a non-self-promoting manner, how to build authority as someone credible in your industry, and the significance of helping from a place of giving. “When you don’t try to sell, you are building up trust.” - Sigrun   In This Episode of The Sigrun Show: Easier ways to acquire clients Why joining Facebook groups or paid programs to look for clients doesn’t work What to include in your “Work with Me” page Managing your time in the groups you’re involved in The kinds of questions to post What not to include in the responses you provide to member queries Key Takeaways: Make sure that people know where to find you -- show links on your Facebook profile. People tend to click through once they see your desire to help others. Search for keywords in the search bar instead of scrolling through the feed. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Laura Belgray is the founder of Talking Shrimp, an online source for creating attention-grabbing copy that wins over the hearts of your readers. She is a prestigious copywriter who helps entrepreneurs, big companies, networks, and production companies with their online content, product campaigns, and a lot more. Together with Marie Forleo, Laura created the The Copy Cure course to help you effectively sell to your market through engaging content. Laura shares how to write compelling emails that convert readers into customers. She also shares why the art of segue is significant, the elements of the formula she created and how it works, and why you need to keep track and check in on people who have attended your online course.   “Every email you write to your list should feel like it’s an email to a friend.” - Laura Belgray   In This Episode of The Sigrun Show: Learning to write personable emails Why people will buy from you What to do if you’re sick of hearing or sharing your story again and again How Laura got into copywriting What an advertorial is Why storytelling is important How to measure the success of your email The kind of words to use in the subject line What the G.U.S.T.A. Formula is Where the real trust comes in A common mistake people make How her article about Bitcoin went viral   Key Takeaways: The first thing you have to learn is to put personality into the emails you write to your list. Repeat your story over and over and over. Any words that have tension with them is good for subject lines. Write about what you’re obsessed with. Use it to inspire topics, subject lines, and content.   Resources Mentioned: OneLook Laura’s viral Bitcoin article: Screw bitcoin. Cash in on email instead. (21 ways to do it better!)   Connect with Laura Belgray: TalkingShrimp.com TheCopyCure.com   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mel Abraham, a.k.a. The Influencer’s Influencer and The Thought Leader to Thought Leaders, is the founder of Thoughtpreneur Academy, an online training program helping entrepreneurs build their expertise and authority in their niche to grow their businesses and increase their revenue. He is a sought-after speaker, the number one bestselling author of The Entrepreneur’s Solution, and the creator of The Entrepreneur’s Solution podcast, which is currently the top-ranked business podcast for social entrepreneurs.   In this episode, Mel shares his tips and insight on how to build your framework and become an authority in your niche. He explains the importance of creating your own unique content, the process and framework he uses to create content that gets results for his audience, and what he believes the difference is between being an entrepreneur and being a thoughtpreneur. “The value is in our thinking.” - Mel Abraham In This Episode of The Sigrun Show:   The two things entrepreneurs need to master to build authority in their niche The Thinking Hierarchy Framework and its five stages The difference between an entrepreneur and a thoughtpreneur The importance of creating a process for the content you create How frameworks connect the emotional and logical sides for your audience The importance of breaking down your content into smaller chunks for your audience The four things that make up an effective framework Creating catchy, thought-provoking names for your content Using trademarks on your intellectual property and content The two things entrepreneurs need to protect in their businesses How quoting other people’s work and attributing other thought-leaders leads to your credibility, integrity, and ethics How to market your framework Key Takeaways:   The concept of marketing is great because it raises awareness. But it doesn’t necessarily get you the kind of business you want as an authority, influencer, thought-leader, or expert unless the marketing leads to positioning. Talking about theory and process does not lead to actionable results. The more we can think, the more we can create, the more we can communicate - the more impact we have. Connect with Mel Abraham:   MelAbraham.com The Art of Frameworks & Your Expert Business - Free 90-minute Masterclass Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Matthew Kimberley is a keynote speaker, entrepreneur, sales trainer, and sales expert helping small business owners grow their businesses from low 6 figures to 7 figures and beyond. He is the founder and developer of the Professional Persuasive Sales Improvement Program and has been the keynote speaker at numerous events including Chris Ducker’s Youpreneur Summit. In this episode, Matthew shares how he became interested in helping small businesses and entrepreneurs improve their sales process. He goes over the process of selling any product, service, or program without being salesy, the value of being able to sell yourself, and the importance of using testimonials and social proof in your sales copy. He also explains the importance of infusing authenticity, personality, and integrity in your sales process and how it can affect your ability to convert prospective clients into lifelong customers. “If you can show the world what you’re about from day one, then you’re going to become more magnetic.” - Matthew Kimberley In This Episode of The Sigrun Show: The value of being able to sell yourself The importance of chronologically working through each stage of the sales process How using social proof in your sales copy can impact your conversion rate Using testimonials to mitigate objections and fears Leveraging people’s “fear of missing out” in your sales process The importance of using FAQs to handle objections Injecting energy, curiosity, and personality into your sales copy Infusing authenticity and integrity into your sales copy and process Resources Mentioned: Book Yourself Solid by Michael Port Key Takeaways: It’s not about closing 100% of the deals. It’s about giving yourself the best competitive edge in the marketplace. You need to focus on identifying opportunities, then diligently following the process as well as you can. You want to be the best version of yourself. If you have nothing to hide, you can ask for more. Connect with Matthew Kimberley: MatthewKimberley.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Have you ever wondered why it seems easier for men to realize their dreams than it does for women? In our society, women are expected to take care of their children, their home, and the people around them while men are supposed to be the providers for the family. And while some cultural societies may be more accepting of women focusing on their career dreams and goals, these expectations still seem to creep up for many ambitious women - often manifesting as excuses for not reaching their goals or achieving their dreams.   As a little girl, my parents taught me to believe in myself and that anything was possible. As I got older, I had the shocking realization that not everyone shares this belief.   In this episode, I tell the story of how I discovered that many ambitious women in business struggle to believe in themselves and how they make excuses that result in not achieving their dreams. I also discuss the impact that society’s expectations have on the mindset of many women in business, my perspective on how not following your dreams can impact and influence the people around you, and the importance of getting rid of your excuses once and for all and begin following your passion and achieving your dreams.   “Excuses are just a way for you to kill your dream.” - Sigrun   In This Episode of The Sigrun Show:   How society plays a role in women’s mindset The importance of making your dreams a priority How achieving your dreams impacts the people around you Why your most important job is figuring out your passion and making it a reality Examining the challenges you need to overcome to become successful Debunking the myth that being a successful entrepreneur is about time, money, and skills   Key Takeaway:   It’s never about time, money, or skills. It’s not about whether you live alone, have children, or are married. It’s all about priorities.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Having the right mindset when building your business is critical to achieving your goals, increasing your income, and creating the lifestyle of your dreams. However, as an online entrepreneur, asking for the sale, raising your rates, and claiming your authority and expertise can often feel weird and uncomfortable. I discuss the importance of having the right mindset when starting and growing your online business. I’ll share my experiences of overcoming money mindset challenges as a new entrepreneur. I also share the effects of sabotaging yourself - and your business - by giving into negative thoughts and limited beliefs, and the method I used to overcome these challenges to improve my money mindset and achieve my dream number.   “Our dreams are much more achievable than we think they are.” - Sigrun   In This Episode of The Sigrun Show: Having the right mindset as an online entrepreneur. Overcoming mindset challenges, limiting beliefs, and self-sabotaging behaviors. How writing down your dream income goal can help motivate you to achieve it. The difference between having a big financial dream and an achievable and realistic goal. The importance of calculating and planning your income goals.   Resources Mentioned: Episode #49: How I Found My Money Mindset Story and Created a New One Think and Grow Rich book by Napoleon Hill   Key Takeaways: You can be the best at whatever you’re doing, but if your mindset is not set up for success and you have limiting beliefs around how to make money, your business is never going to be successful. Mindset is everything. The reason why some things might not be working out for you in your business has something to do with your mindset. Believe in yourself. Believe anything is possible.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Angela Heck is an intuition coach and the founder of AMH Coaching where she helps entrepreneurs and individuals create and build the life and businesses they deserve by using the power of their intuition to make better decisions, overcome challenges and obstacles, and build their self-confidence. She has been part of my Momentum Mastermind program since 2017 and has run a very successful offline coaching business, but wants to learn how to expand her business into the online coaching world to attract new clients for her business.   Angela joins me in this On Air Coaching episode to learn how to launch her business online - without launching. We discuss the importance of building and segmenting your email list, how to use redirect ads to increase exposure and conversions, and how to set up your email list to allow your audience to subscribe - and unsubscribe - from certain offers and still remain on your main list.   “Launching without launching - it’s all about segmenting.” - SIgrun In This Episode of The Sigrun Show:   The importance of segmenting your email list. Using webinars and Facebook Lives to segment your list and generate interest for new products and services. Giving your audience the ability to unsubscribe from your offerings without unsubscribing from your list. Using Facebook retargeting ads to build hype and increase conversions for your new products and services. Using surveys to help you segment your list. Key Takeaways:   People who are interested in a certain product don’t mind getting reminders over email. Launching without launching starts with segmenting. There’s no better way to grow an online business than through launching and visibility. Please share, subscribe and review on iTunes   Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mark Asquith is a serial entrepreneur who has established many successful businesses worldwide since 2005. On top of his design, marketing, software and digital companies, Mark is also the co-founder of Podcast Websites where he provides support to those who want to be successful podcasters. He is also the creator of Excellence Expected and The 7-Minute Mentor Podcast.     Mark joins me on in this episode to talk about the essence of a good podcast. He discusses the crucial skills you need to learn to get your podcast noticed and set it apart from other shows. He also explains why his podcast is only seven minutes long and why it’s crucial to understand what makes people tick when you’re evaluating your podcast strategies. “We all need to be better storytellers -- that’s the secret to a good show.” - Mark Asquith In This Episode of The Sigrun Show:   What inspired Mark to start a podcast Why people subscribe to podcasts Why non-entrepreneurial podcasts succeed How to make your interview show exciting and different The relationship between a host’s effort to increase downloads and what they get back A timely wakeup call for podcasters about downloads and your audience Key Takeaways:   When thinking of a podcast niche, have a good concept that you believe in, stick to it, and really craft it well. People are not just download numbers. People want a deep dive or short form podcasts, nothing in between. Connect with Mark Asquith:   PodcastWebsites.com Excellence-Expected.com The 7-Minute Mentor Podcast Please share, subscribe and review on iTunes   Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Joana Galvao is the co-founder of a world-renowned digital company, Gif Design Studios -- a team of 10 people that deliver top-quality print and digital designs to industry trendsetters in 17 countries across the globe. The Guardian UK, Brand Brilliance, and Digital Arts magazine have featured some of the projects she’s worked on. She has worked with some of the most recognized entrepreneurs across multiple industries, including Nicholas Kusmich, Andrew Hubbard, and Michelle McGlade.   In this episode, Joana shares how to create a standout brand and website that will reflect your vision and increase your conversions. She tells us about the process online entrepreneurs go through as they consider creating a website, the framework for starting a site, and the elements to consider when establishing brand identity. “By having the right color on your website, you can trigger an emotion, maybe even a smell. It’s all about the experience you create for your viewers.” - Joana Galvao In This Episode of The Sigrun Show: The difference between a web designer and a web developer The three “Vs” of branding How much time you have to make an impression on the viewer Why mood boards are vital in the planning stage and how to create them The importance of knowing the psychology of color in logo design The effects of color on consumers Different logo and font approaches for varying brand categories Why a Brand Style Guide is a must have Why you should be mindful of the colors and body language in photos A sample timeline from planning stage to launching a website Key Takeaways: Your first website doesn’t need to be perfect. Know the types of people you are hiring. Get clear on your brand identity first. Connect with Joana Galvao: GifDesignStudios.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mike Morrison discovered the potential of having an online business when he made his first dollar online more than a decade and a half ago. He is the co-founder of the company, The Membership Guys, where he plays a crucial role in the growth of successful 6 to 7-figure memberships. He has worked with big brands such as McDonald’s, ITV and Ancestry.com and owns the largest free Facebook group for membership site owners.   Mike talks about the factors to consider in creating and running a successful and growing membership site. He explains how you can establish relationships in your community and how to reduce member overwhelm and site owner overwhelm. He also goes over how you can make the experience -- both yours and that of your customers -- more relevant and personal despite the number of members.   “A membership should be this interconnecting ecosystem where your membership makes sense in the context of other things that you’re doing.” - Mike Morrison In This Episode of The Sigrun Show:   Why membership sites work How to determine if a membership site is for your business The common principle people miss when creating a membership Membership sites as a business model The relationship between your core focus and revenue generator Why you should be the number one member/fan in your community The biggest mistake people make in creating a membership The significance of idea validation before creating a community Two-fold role of membership site owners How you can take advantage of the free Facebook Group The three groups of people you need to follow up on What to do with the information you gather from the groups When it is fair to ask for entry fees Why transparency is his favorite thing about memberships Content vs deliverables Key Takeaways:   You need a strategy to keep your members long term. Set your community’s expectations appropriately. If it petrifies you, don’t do a membership. Connect with Mike Morrison:   TheMembershipGuys.com Member Site Academy Please share, subscribe and review on iTunes   Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Hunter Clarke-Fields is a mindfulness mentor, certified Parent Effectiveness Training teacher, and meditation and yoga instructor who coaches mindfulness to thousands of stressed moms across the globe. Aside from making an impact through her Mindful Parenting Course and Mindful Mama Podcast, Hunter continually develops her niche as she raises two active and adorable daughters.   In this client case study episode, Hunter shares how she hit the six-figure mark in her business. She also shares the challenge of worthiness among mothers, the critical factor that influenced excellent results in her courses, and how investing in herself changed her attitude and outlook for her business. “Looking at the numbers was so reassuring for me.” - Hunter Clarke-Fields In This Episode of The Sigrun Show:   What Hunter’s business was like a year ago The changes she implemented in her business this year The significance of learning to launch Why she increased her rates How she can afford to offer scholarships The importance of investing in yourself Her online business’s impact on her and her family’s security Key Takeaways:   Project and look at what’s possible in your business. Our relationship with money is just like all other relationships -- it can be healthy. Connect with Hunter Clarke-Fields:   MindfulMamaMentor.com Mindful Parenting Course Mindful Mama Podcast Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Build a WIldly Successful Online Business - Join SOMBA Today!   Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.   If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs.

Insa Künkel used to work for a public relations company, where she wrote content such as blog posts, press releases, and newsletters for corporations and businesses. She has now decided to follow her passion of helping overcome fear of public as professional speaker-trainer. In addition to helping people improve their public speaking skills, she also conducts “How-to” online workshops.   In this client case study episode, Insa shares the business breakthroughs she had in less than six months after joining a curriculum-based mastermind. She also shares how she went from being a writer-editor to a speaker-trainer, how she discovered her passion that led her to the right business idea to pursue, and how she landed her first client in her new role. “What’s more valuable than money is that your mindset has changed.” - Sigrun In this Client Case Study Episode of The Sigrun Show:   What Insa’s business was like before she joined a mastermind group Some of the activities she participated in during the mastermind How she realized the business idea for her new online business Business milestones and accomplishments she achieved after joining a mastermind How she connects her old business to her new business Key Takeaways:   Committing to do the tasks required of an online curriculum can reap great rewards. You can sell yourself without really selling. Take your time, but continue moving forward. Connect with Insa Künkel:   Insa Künkel - Text & Training Website Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Build a WIldly Successful Online Business - Join SOMBA Today!   Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.   If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs.

Susan McDonald is the founder of The Website Critique where she helps online entrepreneurs with website makeovers, making it easier for visitors to navigate their sites, join their email lists, and buy their products. While she currently has a full-time job, Susan aims to eventually quit the corporate world to focus on growing her online business.   Susan joins me in this episode of On Air Coaching to learn how to work on the mindset issues that are preventing her from committing to herself as well as how to stop self-sabotage. I discuss some of the blocks that keep online entrepreneurs from moving forward, identify the cause of paralysis in online businesses, and share effective strategies to overcome these hurdles.   “You show up for yourself and, at the same time, the level of trust builds up for the client.” - Sigrun In This On Air Coaching Episode of The Sigrun Show: Why time management is Susan’s biggest challenge Being reactionary versus being intentional How to effectively build your list What causes paralysis in online businesses Why being a published author provides so much credibility The key to creating massive content The significance of understanding why you do what you do A strategy for consistency Key Takeaways: It’s better to build up confidence and trust without throwing around numbers. Commit to yourself the same way you fully commit to other tasks and other people. We are all enough. We just need to get out there. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Kicki Westerberg is the author of Build the Business of Your Dreams and co-host of the Swedish podcast Entrepreneurial Life. When Kicki started working online a few years ago, she explored working with clients one-on-one and with a group. Having a lot of ideas to share, Kicki’s greatest challenge was deciding which project to focus on.   Kicki joins me for this Client Case Study to share how focusing on one thing drastically changed the growth and trajectory of her business. Having an improved online presence, being a published author, and having accountability through mastermind groups has helped her realize her potential. And that has changed everything for the better. “We already have too much information. What we need is a step-by-step process, create our framework, and take action.” - Sigrun In This Episode of The Sigrun Show:   The biggest challenge Kicki is facing at the moment The impact of Facebook Live on her business The most significant mindset shift she has to go through How she realized she needed structure in her business How her book has greatly benefited her business Key Takeaways:   You don’t need another course. You need structure. It’s difficult to do something else when your mind is preoccupied with writing a book. It’s all about taking action. Connect with Kicki Westerberg:   Entrepreneurial Life Podcast Build the Business of Your Dreams   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar!   Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!   Visit Sigrun.com/100K to register for your spot.

Sonja Simone is the founder and CEO of Miracles To Go and the co-founder of Starte Dein Online Business. Originally from Austria, Sonja started as a graphic and web designer where she realized that some of her strengths are in creative strategy and tech. Unsatisfied with what she is doing, Sonja’s desire to help people with their online presence is helping her to grow, evolve, and expand. She has decided to pivot her business and become an online business strategist.   Sonja shares why a five-day launch is her favorite form of promoting new products and services. She also talks about how being in a mastermind helped her change how she sees herself, how she communicates this change to her clients, and how she reached her first five-figure month in 2017 as a result of this shift. “You can only grow as much in your business as you grow as a person.” - Sonja Limone   In This Episode of The Sigrun Show: How Sonja resolved her concern about launching her digital course for web design Her first step in offering a scalable product that resulted in passive income How she started her group program in German How your environment affects your success Factors that contributed to a spike in revenue Her plans to focus on her zone of genius   Key Takeaway: It’s impressive what’s possible if you have the support and knowledge of a group of people who all have different backgrounds, with each one contributing to your success because everyone has something valuable to share.   Connect with Sonja Limone:   MiraclesToGo.com   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!   Visit Sigrun.com/100K to register for your spot.

Pepa Cobos created her first podcasting adventure with Mac para Todos (which means Mac for Everybody in Spanish) in 2009 where she teaches about Apple computers. Due to the success of her first podcast, which ranked first in Spain six months ago, people kept asking her how she started her successful online business. This led Pepa to create her second “baby,” Pepa Cobos, where she talks about how to create a profitable online business.   Pepa joins me in this episode to share how she discovered her zone of genius that led to five-figure profits. She shares how she solved her dilemma to monetize something that started as a hobby and the significant effects of realizing her potential. “Isn’t it interesting how something might be right in front of us, and we don’t see it ourselves?” - Sigrun In This Episode of The Sigrun Show:   What made her second podcast a massive success How long it took her to rank number one How she figured out her zone of genius A recent successful development in her business How to position yourself as an expert The aftermath of being sought after Key Takeaways:   It’s a different experience when you teach something you really, really know about. Find someone who can help you see clearly regarding your business. When something comes so natural to you, you may not see it as something you can make money from. Connect with Pepa Cobos:   MacparaTodos.es PepaCobos.es The Podcast Club Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Save Your Spot for My Exclusive 100K Framework Free Live Webinar!   Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot.

Starting an online business can be exciting, challenging, and a little scary. Starting out with zero subscribers, zero followers, and just an idea and a passion can feel a little intimidating. We often hear about businesses becoming an ‘overnight success,’ but what we often don’t stop to think about is that, in reality, there is really no such thing as being an ‘overnight success’ in business.   Four years ago, when I started my online business journey, I started from zero - zero subscribers and zero revenue. In this episode, I share how I took my business from zero to 7 figures in four years, the key strategies I used to grow my online business to where it is today, and hard lessons I’ve learned about growing an online business.   “What helped me the most was to have a clear goal, and focus everything on my goal.” - Sigrun In This Episode of The Sigrun Show: A month-by-month breakdown of how I grew my list from zero subscribers to over 13,000 How launching a free online course helped me grow my list and led to my first sale How running weekly webinars helped me grow my list and revenue Overcoming limiting beliefs, self-sabotaging thoughts, and money mindset challenges The importance of consistently investing in Facebook ads The importance of attending events and connecting with people in person How creating workshops, live events, and retreats impacted my business The impact of 90 intro calls on my business How I earned my first $100,000 in one month The importance of building your list every single day How launching my podcast impacted my business, my email list, and my revenue How word-of-mouth marketing can impact your business Resources Mentioned: WebinarJam Episode #49: How I Found My Money Mindset Story and Created a New One MailChimp Ontraport Infusionsoft OptimizePress AccessAlly Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Dorie Clark is a former newspaper reporter and presidential campaign spokesperson and is now the author of the books Reinventing You and Stand Out, with the latter ranking first in Inc. Magazine’s Leadership Book of 2015. A frequent contributor at Harvard Business Review, Dorie has launched her third book Entrepreneurial You where she simplified high-level concepts to make them available to others who want to incorporate these ideas in their lives.   Dorie shares some practical advice on how to stand out and become an authority in your niche so that people seek you out to work with you. She talks about how her books came to be, how she persisted and held on when everyone else was rejecting and ignoring her, and the risks she took to invest in her future.   “To thrive, we have to distinguish ourselves enough so that people want to specifically seek us out.” - Dorie Clark In This Episode of The Sigrun Show:   Where Dorie drew inspiration from on her third book Entrepreneurial You The three-step process of spreading your ideas The significance of a board of mentors What to do after attracting your audience How you can grow a movement How long it usually takes to see substantial results in platform-building Why she started blogging Why she uses guest blogging as a critical marketing strategy The most significant takeaway of Entrepreneurial You How to de-risk strategic risks Possibilities for diversification and earning How she tested the effectiveness of the techniques in her book The effect of writing and publishing a book on your social proof Key Takeaways:   Create a group who can help evaluate your ideas and support you in your endeavors. Shift from you talking to these people, to them talking to each other. Calibrate expectations. Growth takes time. Persistence pays off. Connect with Dorie Clark:   DorieClark.com Entrepreneurial You Book   Stand Out Book Reinventing You Book   Free! Entrepreneurial You Self-Assessment Please share, subscribe and review on iTunes   Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Save Your Spot for My Exclusive 100K Framework Free Live Webinar!   Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Agnieszka Gaczkowska is an architect and an interior designer who realized her real passion when she became a mother. She was drawn to handmade art through painting and sculpting. This love for the handmade crafts led her to create her company Oplotki where she offers crocheting courses, materials, and support to those who want to discover the artist within.   Agnieszka joins me for this On Air Coaching episode to learn how to facilitate a mastermind group successfully. I share tips on how to start and run a mastermind that works with healthy boundaries and whose members genuinely care for one another. I also explain some of the responsibilities of the facilitator and the members and talk about what makes paid groups worthwhile for you as well as your members.   “We’ve got to commit to our own success in order to help others be successful.” - Sigrun In This On Air Coaching Episode of The Sigrun Show:   What a successful mastermind is about What can hurt the mastermind group How to establish connection between masterminders The relationship between the facilitator and the rest of the team The role of the facilitator and the members What to do when members don’t show up Effects of having a paid mastermind group Why your mastermind should have a specific timeframe Why having a non-disclosure agreement (NDA) is crucial   Key Takeaways:   Connect with everyone individually. A successful mastermind group cares about everyone. You start to care about the people when you get to know them. Be an example of success and be there consistently for your group. Lead by example as you show independence and keep your boundaries. Please share, subscribe and review on iTunes   Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! 12 Days of Webinars!   I’m sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there.   You'll get your first webinar on December 25th. Click here to sign up.

Merry Christmas! Now is the perfect time to share why Christmas is one of the most awaited seasons of the year in Iceland. People prepare for Iceland’s wonderfully weird traditions that many get excited about as they look forward to good food, a festive mood, and both quality and quantity time spent with loved ones.   In this episode, I share the wonderfully weird traditions of Christmas in Iceland like the Book Flood of Christmas, the story of Iceland’s “Santa Claus” -- the Yule Lads, and the strange delicacies we prepare during this time of the year. I’m going to talk about the activities you can do and the reasons why Icelanders celebrate such customs and practices during this special time of the year. “On January third, if anyone asks me, ‘How WAS your Christmas?” I say, ‘Christmas is not over yet.’” - Sigrun In This Episode of The Sigrun Show:   How I came to appreciate Christmas in Iceland What the Book Flood of Christmas is about Knowing the Yule Lads as Iceland’s Santa Claus The famous lunch -- a strange smelling fish Taking a stroll on Shopping Street as a tradition The date and time when Christmas officially starts Eating the traditional Hangikjöt, or Icelandic smoked lamb What happens on the “second” and “third” day of Christmas Operating hours of shops in Iceland in December Why there is the tradition to give people time off during the three-day Christmas celebration Why Rescue Teams sell fireworks The point of going to a bonfire on New Year’s Eve The significance of watching the yearly Annual Sketch When Christmas officially ends Please share, subscribe and review on iTunes   Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   12 Days of Webinars! I’m sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there. You'll get your first webinar on December 25th. Click here to sign up.

Tom Martin is a Certified YouTube Expert in audience growth and digital rights. He worked with big giants in the media industry to boost their YouTube viewing results. These giants include BBC Worldwide, Fortune 500 companies, and the world’s largest independent television company. Tom desires to help anyone who wants to get started on YouTube through his business FAQ Tube. Tom joins me in this episode to share tips on how to grow your online business and get a headstart on YouTube. He explains how to get the maximum click-through rate and the perks of reaching a certain subscriber level. He also talks about the significance of setting realistic goals regarding subscriber level as well as some practical guidelines in setting up your YouTube channel to make it visually appealing and establish credibility.   “Optimize everything for the platform as much as possible to get discovered and get watched.” - Tom Martin   In This Episode of The Sigrun Show: How Tom became a YouTube expert Why paid media is considered a quick win on YouTube His recommendations for YouTube ads How the YouTube reward/punish system works Several approaches when retargeting your audience using YouTube Why you shouldn’t copy-paste videos from YouTube to Facebook The differences between YouTube video posts and Facebook video posts What people usually do before subscribing to a YouTube channel   Key Takeaways: Create videos based on your keywords. YouTube is a long-term play so be patient and be prepared to work persistently. Timing is vital in the increased view rate.   Connect with Tom Martin: FAQTube.tv FAQ Tube on Twitter YouTube Optimization eBook Free guide for beginners! Go to FAQTube.tv/star Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   12 Days of Webinars! I’m sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there. You'll get your first webinar on December 25th. Click here to sign up.

Judy Rafat is a passionate jazz singer and a dedicated vocal coach. She teaches in universities and offers online courses. These areas of expertise have been her bread and butter for 20 years. Excited about the release of her album next year, Judy shares a glimpse of what to expect in her upcoming collection through a finished song Let It Snow, which is available on her website.   Judy joins me in this On Air Coaching episode to learn how she can overcome shiny-object syndrome and begin focusing on one thing so that she can strategically promote her business. Additionally, I explain the significance of building a community to grow your business and why now is the right time to go all in and do online marketing. I also share simple and practical advice on how you can effectively market on Facebook. “If you want to get more done, focus on less.” - Sigrun In This On Air Coaching Episode of The Sigrun Show:   Judy’s struggle to find a balance between being a singer and a vocal coach The technical challenges she encounters Going all in on marketing her career through social media What she wants to achieve when she looks back on her career Definition of a “raving fan” and how their loyalty impacts you The challenge of creating a fan-based community Learning versus taking action Key Takeaways:   You have to concentrate and focus on one thing. The time to go all in is now. Be very picky and strategic about the things you’re going to do. Please share, subscribe and review on iTunes   Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! 12 Days of Webinars! I’m sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there. You'll get your first webinar on December 25th. Click here to sign up.

Deciding to raise your prices as an online entrepreneur can be a challenge. Many entrepreneurs know they can earn more and are worth more than what they’re currently charging, but struggle to raise their prices with confidence. In this episode, I share how I raised my prices with confidence during my first year of business. I also share tips and strategies you can use to determine how to raise your prices, why understanding your worth is critical, and the importance of listening to your clients when raising your rates. “Confidence is key in raising your prices and knowing your worth.” - Sigrun In This Episode of The Sigrun Show: The importance of listening to your clients when determining when to raise your rates - and by how much Testing your price points to see what works and what doesn’t The misconception of “if your rates are too low, nobody will buy from you.” Slowly raising your rates to reduce risk and test your prices The benefits of offering extended group coaching packages The importance of knowing your worth and the value you deliver Basing your prices on the value you deliver to your clients Key Takeaways: You can only charge what you are willing to pay yourself. Raise your prices when enough people have booked with you at your first rate. Start offering longer coaching packages when your shorter ones fill up. Know and recognize your own value. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! 12 Days of Webinars! I’m sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there. You'll get your first webinar on December 25th. Click here to sign up.

Viveka von Rosen is a LinkedIn expert with a network of 42 million people on LinkedIn. She quit her day job in 2007 and started her company Linked Into Business. She has personally worked with executives of Fortune 500 Companies and continues to teach and train people about LinkedIn. Viveka is also a speaker and the author of the books LinkedIn Marketing: An Hour a Day and LinkedIn Security: Who's Watching You. Viveka clarifies some misconceptions about the LinkedIn platform and shares tips on how to leverage the platform to improve your content marketing. She also explains the purpose and focus of LinkedIn, how you can build a community there, and she goes over a step-by-step guide in transforming your LinkedIn profile from a resume into a good resource, making it beneficial for your business growth.   “If building a community is important to your business, LinkedIn publisher is a good place to do that.” - Viveka von Rosen   In This Episode of The Sigrun Show: How Viveka ran into LinkedIn Establishing how people see you through LinkedIn The significance of knowing who your audience is Practical tips for the use of media on your profile How to build trust through your branding LinkedIn tools that help repurpose content The probability of your LinkedIn content appearing on Google Building a community on LinkedIn How you can be proactive in finding good prospects and connecting with them Strategies for approaching new prospects How you can get people excited about your LinkedIn videos Why it’s beneficial to set up a company page What to look forward to on LinkedIn in 2018   Key Takeaways: LinkedIn is not a recruitment tool. Use LinkedIn to establish solid branding and build the know-like-trust factor. You can repurpose your blog and put the exact content on LinkedIn publisher. Always personalize your invitation to connect. Lead with “give” as opposed to “take.”   Connect with Viveka von Rosen: LinkedIntoBusiness.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Tina Gärtner is the creator of a membership program called Hundeunternehmer Gut Beraten where she caters to dog entrepreneurs such as dog walkers, dog dieticians, dog physiotherapists, and other dog-related professionals. She also provides consulting services through the membership site. Tina joins me for On Air Coaching to learn how she can market her open membership site. I share the different strategies that other entrepreneurs use to market their membership sites effectively, the advantages of those methods, and a step-by-step guide on how you can efficiently carry out the sales funnel approach. “The less I have to think, the more likely I am to make a decision.” - Sigrun   In this On Air Coaching Episode of The Sigrun Show: Why membership site owners use the Launch Method How to create a sense of urgency using limited-time offers Business advantages of having an exceptional freebie How to determine which  freebie to offer How Google analytics and client surveys verify the most in-demand content Connecting the freebie and the limited-time paid offer Factors that make it easy for clients to decide to sign up Applying affiliate marketing to loyal members only   Key Takeaways: When you compare two offers, it has to be an absolute no-brainer to go for the membership. You can do the Launch Method and the Funnel Method together. Offer affiliate marketing individually. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Have you ever wondered how some people seem to get so much done throughout their day while others feel like there aren’t enough hours in the day to get everything they want done accomplished? It’s all about time management and setting boundaries.   In this episode, I explain how you can find time for anything you want to do. I break down what our days typically look like, consider all of the tasks that everyone must accomplish each day, and identify how we can all make time to accomplish everything we want to accomplish - once we make those things a priority. “We all have time. You have to create blocks of time to be effective.” - Sigrun In This Episode of The Sigrun Show: Calculating how many hours of sleep you need The importance of allowing yourself time to unwind each night Calculating the number of hours you spend preparing and eating a healthy meal each day Allowing time to take care of yourself and your health through activity Taking time for personal and professional growth Identifying when you need to hire help Time management strategies to work around your children’s schedule The Pomodoro technique and how to use it effectively Setting priorities Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Janet Murray, founder of Soulful PR, is a public relations expert with a background in journalism and 17 years of experience in writing for popular online and offline publications. She specializes in helping entrepreneurs of small businesses promote their brands and market themselves in the media. She is a consultant, a speaker, and an author who has been invited on radio, TV, magazines, and newspapers. Janet shares the turning point that made her want to help entrepreneurs with PR and the reason why she pursued being an entrepreneur while working in journalism. She also tells us the four things you need to do to advertise your company and generate leads as well as the simple and advanced methods of getting free PR for online business.   “It’s about being creative and think, ‘How can I make that story relevant to my business where possible?’” - Janet Murray   In This Episode of The Sigrun Show: How Janet started her business with a blog Advantages of writing press releases Using Twitter to reach out to journalists Why sign up for media inquiry services What newsjacking is and how it works The kind of content journalists are interested in How credibility plays in marketing your business   Key Takeaways: Focus on content marketing, email, social media, and press releases. Journalists are hungry for content.   Resources Mentioned: HuffPost Entrepreneur   Connect with Janet Murray: Soulful PR with Janet Murray Soulful PR with Janet Murray Membership   Janet’s book: Your Press Release is Breaking My Heart Janet on Instagram   Janet on Twitter Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Romana Handler is a graphic designer based in Austria. She is the owner of the company She's on Fire Personal Branding and Life Design where she helps female entrepreneurs have an impactful online presence by providing them with spectacular logo designs and consistent remarkable online branding. Romana joins me in this On Air Coaching session to learn how to overcome perfectionism, especially the strong desire she has to perfect her work. I share different perspectives on perfectionism relating to ego and procrastination, the proven effective ratio between effort and output, and some practical steps to avoid wasting time trying to make your work perfect.   “The key is to make the clients happy and think less about the output being perfect to you.” - Sigrun   In This On Air Coaching Episode on The Sigrun Show: How perfectionism prevents Romana from being efficient The relationship between procrastination and perfectionism Setting specific hours for tasks The relationship between your ego and perfectionism Asking clients for feedback on revisions The root of Romana’s perfectionism issue   Key Takeaways: Twenty percent of your effort is responsible for 80% of the outcome. If you’re shipping a perfect product, you’re sending it too late. Often, people don’t know what they want until they see the output. We are imperfect beings, so stop trying to be perfect. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

Originally from Nigeria, Nnenna Kalu Makanjuola is the founder and editor-in-chief of the globally-distributed Radiant Health Magazine, a publication that started as the first health magazine for women in Nigeria. It currently prints twice a year with a digital counterpart. Because of her vision to promote health and wellness of African women through this magazine, the Lionesses of Africa (an association of African women entrepreneurs) named Nnenna as one of the 41 Nigerian Women Entrepreneurs putting the country on the global business map. Nnenna shares how she persevered to see her big dream become a reality. She also talks about the tactics she used to promote her business, why creating her business is both a financial and emotional investment, and the life-changing effect that she desires for those who would open or subscribe to her magazine. “ You have to be ready and willing to evolve.” - Nnenna Kalu Makanjuola In This Episode of The Sigrun Show: Nnenna’s vision for her business The trigger for her business idea Radiant’s progression from online magazine to global print distribution How she got people excited about this idea Why she shifted her branding from a niche to a global market Why she looks forward to a world-class research facility focused on African people Challenges with African health   Key Takeaways: You have to be ready and willing to evolve. You never know until you do it. When you let go of all expectations, that’s when the magic begins.   Connect with Nnenna Kalu Makanjuola: Radiant Health Magazine Radiant Health Magazine Shop Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Susanne Claussen is a coach and health practitioner who focuses on the method emotional freedom techniques, or EFT, when dealing with clients. In her business, Naturheilpraxis Susanne Claussen, she works with people with physical and emotional struggles and concerns where she combines and draws from different healing methods, depending on the client’s needs. Susanne joins me on this On Air Coaching episode to learn how she can bring her offline business online. I explain why you shouldn’t create an entirely new online business that is not aligned to what you currently do offline, how you can brand and package your company, and how to take your online business in the direction you want it to go. “Narrow down your topics to the one you’re most called to solve.” - Sigrun   In This On Air Coaching Episode on The Sigrun Show: Susanne’s offline practice The challenge and goal of going online The relationship between boundaries and creativity Problem to be solved versus marketing the outcome How to determine what online courses to create   Key Takeaways: Take bits and pieces of your offline practice and repackage it into something different for your online business. When you are forced to find a way, you find a way.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!  

As an entrepreneurs, it is critical to plan your profits to help you achieve your goals. And yet, many entrepreneurs put this critical task aside and jump to their next big idea with little more than a leap of faith. Proper planning is the foundation of achieving your goals. It is what sets us on the path to success.   In this episode, I share the process I use to plan for my business each year. This is the same process I’ve used since my first year in business as well as the process that many of my clients have used to achieve multiple six and seven-figure results.   “It’s common sense that when you make a plan, it’s much more likely that you achieve your goals.” - Sigrun In this episode of The Sigrun Show: Taking time to reflect on what worked and what didn’t work The “Wheel of Life” exercise Finding clarity in your business The importance of having a framework that is unique to your business Finding your “why” every year Getting clear on your customer journey Deciding which metrics to measure Creating long-term goals Creating a marketing strategy Creating realistic revenue goals   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Grab Your Free Profit Plan Success Guide! Are you ready to take your business to the next level in 2018? Grab my free success guide to learn how you can properly plan your profits and achieve your revenue goals in 2018! Click here to grab yours today!

Kimra Luna is the founder of Freedom Hackers where she helps entrepreneurs attract their audience and monetize their brands as they share their message to make a difference in the world. Kimra specializes in personal branding and creating online business strategies, and launched her signature program Be True, Brand You in 2014. In addition to her businesses, she is a hands-on, homeschooling mother and looks forward to her new venture Sacred Mama. Kimra shares how her Facebook group impacted the success of her business. She talks about where her passion for helping others comes from and emphasizes the significance and timeliness of her new business Sacred Mama, including the critical role parents play concerning controversial issues such as single-parenthood, bullying, trauma, and abuse.   “I want to be able to create a safe place where people can share their pain. ” - Kimra Luna   In This Episode of The Sigrun Show: How Kimra came up with her signature program Why she’s a big risk taker The significance of mastering skills The easiest way to make yourself stand out How personal development impacted her message and journey to healing The real source of happiness for her What her new business, Sacred Mama, is about How she balances family life and entrepreneurship Peaceful parenting and why it’s important How to raise kids who have a good relationship with their parents Her most significant and only  goal for her children How she plans to avoid bullying on social media Bullying, parenting, and child rebellion Key Takeaways: To start impacting the world, just do things, even if you have to do them imperfectly. Be the master of your craft. Trauma only gets resolved when there’s actual resolution. Connect with Kimra Luna: FreedomHackers.com Sacred Mama Blog Sacred Mama on Facebook Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Marian Nielsen Joos is a Chinese Medicine and Shamanic Practitioner with nearly 15 years of experience in the Chinese medicine industry. In 2005, Marian participated in the International Traditional Chinese Medicine Congress and by 2007, she began teaching Chinese medicine at her local congress - the Rothenburg TCM Congress in Denmark.   Marian is currently preparing for her second Chinese Medicine Summit for Practitioners, building her first 6-week online course, and running her first webinar, Heart to Heart Conversations, with four other experts. She joins me in this On Air Coaching session to talk about how to claim her expertise as a Shamanic practitioner and how to announce her new skills to her audience.   The more conviction you put into your words when you say them, the more other people are attracted to you, what you do, and your teachings.” - Sigrun In This On Air Coaching Episode on The Sigrun Show:   How Marian transitioned from being a Chinese medicine practitioner to practicing Shamanism Confronting your deepest fears to claim your authenticity Overcoming mindset challenges to claim your expertise What’s preventing her from creating her online course for shamanism Announcing new skills, services, products, and expertise to your audience The importance of saying what you do - or what you want to do - out loud Key Takeaways:   Confront your deepest fears. Claim your authenticity - who you are and what you want to do. Share what you do, or want to do, with others. Do it on video. Say it out loud. Internalize it. You have permission to claim your expertise. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

Team Red first began at the Social Media Marketing World conference earlier this year, where several of my clients who also attended the conference decided to wear red in honor of me. Recently, Team Red made an appearance and attended the first Youpreneur Summit in the beautiful city of London. The event was hosted by Chris Ducker, founder of Youpreneur, and featured several amazing keynote speakers including Pat Flynn, John Lee Dumas, and The Podcast Host’s Colin Gray. In this episode I share my insights and takeaways from the Youpreneur Summit. I also talk about some of the benefits and drawbacks of masterminding with strangers as well as the benefits of attending small, intimate conferences. “I would definitely recommend this to anyone living in Europe.” - Sigrun In this episode of The Sigrun Show: The small, intimate setting and atmosphere at the Youpreneur Summit How the sessions and networking events were structured The unique combination of presentations and mastermind sessions Various keynote speakers that presented at the Youpreneur Summit The benefits and drawbacks of masterminding with strangers How to approach mastermind events with strangers The benefits of attending small, intimate conferences Resources Mentioned: Youpreneur Membership Program Chris Ducker of Youpreneur Mark Asquith of Excellence Expected John Lee Dumas of EOFire Joanna Penn of The Creative Penn Amy Schmittauer of Savvy Sexy Social Colin Gray of The Podcast Host Matthew Kimberley Duct Tape Marketing by John Jantsch Janet Murray of Soulful PR She Means Business by Carry Green Mike Morrison of The Membership Guys Russell James of The Raw Chef Pat Flynn of Smart Passive Income Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Let’s Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis. Don’t put your success on the back burner! Apply today!

Sarah Boyd has a Master’s Degree in Educational Psychology, as well as a diploma in Neuroscience of Leadership. She was diagnosed with an aggressive form of thyroid cancer, effectively turning her whole world upside down. Today, she considers her cancer diagnosis a gift that has allowed her to be free of her fears and live a fuller, more purposeful life. She currently plays a vital international role as an authority on Leadership & Emotional Resilience and is the creator of E-School, a 6-week online transformational course for leaders and influencers and based on neuroscience research. Sarah talks about how she coped with life-changing circumstances and how she faced these challenges head-on. She shares what she did to make her big dreams a reality despite the physical, emotional, and psychological pain she was experiencing. Sarah also explains how you, as an entrepreneur, can cope with stress using practical skills you can learn and apply during trying times.   “Resilience is the ability to adapt and transform your stress into positive power and purpose to move forward.” - Sarah Boyd   In This Episode of The Sigrun Show: Sarah’s battle with cancer and realizing her life’s purpose How she made the shift as she coped with her health challenges Overcoming analysis paralysis How she overcame life hurdles How entrepreneurs can deal with business-related stress The significance of being part of a community Sources of stress for businesspeople and how to release it Understanding the stress system in your body   Key Takeaways: Being an entrepreneur is not a typical job - it’s a calling. Create a plan to help you switch off and calm the stress.   Connect with Sarah Boyd:   SarahBoyd.co   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

You may be an entrepreneur who’s starting a business or thinking of renaming your existing business. Remember that choosing a name for your business is as important as the products you sell or the services you offer. It’s an important part of your company’s branding and reflects what your business is all about. In this episode, I help you figure out how to pick a name for your business and discuss the advantages and disadvantages of using your own name for branding or a name that indicates what you do or offer. I also talk about how branding helps you rank on Google and share some business-naming stories and the factors these business owners considered in finalizing their business name.   “Pick a business name that resonates with you and your market.” - Sigrun In This Episode of The Sigrun Show: Questions to ask when picking a name Branding under your name versus a name that reflects what you do When not to use your name Why it is cheaper to run Facebook ads under your name Selling a program in your business Key Takeaways: If you’re a coach, consultant, or trainer, pick your name (first and last) as a business name. If you intend to sell your business, don’t use your name for branding. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Companies big and small use Facebook in advertising and promoting their businesses. The connections people and businesses make on Facebook, have made it one of the most popular platforms for targeting new clients and retaining current ones. As an entrepreneur, you may be thinking about whether having a Facebook page is enough to reach your market or whether you need to create a Facebook group for your business. In this episode, I discuss the differences between Facebook groups and pages and how to use them, including the benefits and limitations of using both for your business. I also talk about the importance of using a benchmarking tool to assess your Facebook performance and share some practical changes you can make to improve your performance and increase your organic reach.   “Facebook is the cheapest way to build your online business.” - Sigrun In This Episode of The Sigrun Show: How a Facebook page is like an online storefront How Facebook groups are like the inside of the store The Know-Like-Trust strategy What to spend your Facebook ads on Why people close their Facebook groups Questions to ask before committing to creating and maintaining a Facebook group Effects of linking your Facebook page to your group Posting as a page versus posting using your personal account Benefits and limitations of Facebook ads Key Takeaways: Follow someone else’s example on Facebook, someone who is doing better than you in terms of reach. Turn your Facebook videos into ads. You need a page. You can build a group, depending on your strategy. Resources Mentioned: Fanpage Karma Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Peg Fitzpatrick is a social media expert who follows fascinating people on social media regardless of the number of their followers. Peg specializes in visual marketing and creating content on Instagram and Pinterest. She is also the author of the best-selling book The Art of Social Media. Peg joins me to share the advantages and drawbacks of using three of the most popular social media platforms - Facebook, Instagram, and Pinterest. She compares them and shares what small businesses can do to take advantage of these social media channels as they build and promote their business.   “People are building a community, and they want to talk to people they're interested in.” - Peg Fitzpatrick In This Episode of The Sigrun Show: Reasons for quickly unfollowing someone The beginning of Peg’s journey as a social media expert The challenges Peg faced in learning and using the different social media platforms Why Peg always posts how-to blogs for beginners Why Instagram is the natural segue after establishing your Facebook account Why you, as a local business owner, have a significant growth opportunity on Instagram The go-to platform to reach more and new people How you can keep your branding on Instagram The number one traffic generator among all social media platforms Creating templates for varying posts on Pinterest Advertising programs of Pinterest Why Peg turns social media notifications off Key Takeaways: Continue educating yourself because there is always something new on social media. Most Instagrammers like it when you share their content as long as you tag them and give them credit. Post on Pinterest consistently by scheduling your pins. Resources Mentioned: Regram Planoly Tailwind Canva Photoshop Connect with Peg Fitzpatrick: PegFitzpatrick.com Peg on Instagram Peg on Pinterest Peg on Twitter Peg on Facebook Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Insa Künkel is the founder of Text and Training. She has been a freelancer, working as an editor and business trainer, for more than ten years. She has acquired a law degree and is currently a workshop facilitator and a professional content creator, writing corporate blogs, newsletters, and other types of online content. Insa joins me in this On Air Coaching episode to learn how to discover who her ideal client is. I also explain the types of questions you should ask your potential client so you can understand them more, recognize their needs, and determine how to create your sales pitch to attract the right clients.   “Your potential client can be someone similar to you or someone you’re already networking with.” - Sigrun In This On Air Coaching Episode on The Sigrun Show: The new career direction Insa wants to pursue The initial steps she took to determine her ideal client Where to look for the right client The next step after you’ve identified your ideal client Crafting your “Work with Me” page Writing your “About Me” page Strategic approach in distinguishing your clients’ needs   Key Takeaways: Do not publish about who your ideal client is. Write a blog post with their perspective in mind. Talk to at least three people to confirm the description of your ideal client. Skip price discussions in your interview with them.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

Have you ever wondered what it’s like to go on a cruise? I used to think that only old people go on a cruise - older adults who like to stay in one place while the ship takes them on a trip around the different parts of the world. Not knowing what to expect when I went on an Abraham-Hicks Cruise in Alaska, I am thankful that I accepted the invitation and am now a big fan of cruising. I share my experience from when I went on an Abraham Hicks Cruise a few years back. I talk about why I’m so fascinated with the business model of cruise ships and how they continue to create revenue while on the sea. I also explain how the Abraham-Hicks seminar works and share what I learned from the seminar’s fantastic life coach, Esther Hicks.   “We have this tendency of wanting to go back in time to fix things. What is the point of that?” - Sigrun   In This Episode of The Sigrun Show: My preconceived notion about who goes on a cruise My experience on the Abraham-Hicks Cruise to Alaska My thoughts on why a female life coach would use a male name What makes Esther Hicks an excellent life coach The importance of leaving the past in the past   Key Takeaways: If you are stuck in the past, it’s time to leave the “snake” and move on.   Resources Mentioned: Abraham-Hicks Cruise   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Deciding whether it’s the right time or right decision to pivot your business can be a challenge for many entrepreneurs. There are many “what ifs” and mindset challenges that you need to overcome to successfully exit one business and begin anew.   Star Khechara is a serial entrepreneur and founder of the Facelift Diet® and has sold multiple businesses to start new ventures. She shares her story with us, how she pivoted her business by selling her personal brands, and the fears and mindset challenges associated with pivoting your business. She also explains how to identify when it’s the right time to pivot your business and the difference between pivoting to follow your passion and pivoting to follow the next big trend. “You have to think of your business as you do a marriage.” - Star Khechara In This Episode of The Sigrun Show:   Identifying when it’s the right time to pivot your business The importance of looking at your business the same way you look at your relationships How following business trends can impact your success and ability to find your true passion How Star’s new business idea started Star’s vision for the Facelift Diet and what inspired her to write 4 books Selling your personal brand to start a new business The importance of having an exit strategy Connect with Star Khechara:   Facelift Diet® The Academy of Beauty Nutrition   The Holistic Beauty     Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Celebrating wins - big and small - is important to help you stay motivated, excited, and energized in any project or business you are involved in. And what better way to celebrate those wins than by celebrating with others? In this episode, I share some of the wonderful “love notes” I’ve received from listeners. I asked them to share their favorite from my first 100 episodes, share why they liked it, and why they enjoy tuning into The Sigrun Show. “The Sigrun Show is really the essence of entrepreneurial knowledge delivered in small doses.” - Jenna Blein In This Episode of The Sigrun Show: What Ariane Leanza Heinz learned from Episode #66: 7 Habits of Happy Entrepreneurs How Episode #15: How to Use a Challenge to Sell Your High-End Program with Zach Spuckler enlightened and inspired Jenna Blein and taught her the “rules” of online business What Judith Geiss learned about the connection between your mindset and your success from Episode #56: How Your Mind Influences Your Business with James Wedmore How Episode #40: [Case Study] How I Changed My Business and Had a Six-Figure Launch with Jeanet Bathoorn inspired Nathalie How The Sigrun Show helped Petra Hoerter learn more about herself, her feelings, and her mindset What Sif the Vet learned about using social media for her business from Chocolate Johnny in Episode #79: How Social Media Changed Business for Chocolate Johnny Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When I started this podcast journey, I set a goal for myself: to release 100 episodes in 100 days. I knew it would be quite an accomplishment, but what I didn’t realize was how much of a learning experience it would be! To commemorate achieving 100 episodes in 100 days, I want to celebrate with you - my amazing listeners and subscribers. In this episode, I share all of the lessons of my podcasting journey, what inspired me to create 100 episodes in 100 days, and the tools and people that have helped me turn this dream into a successful reality. “Even if you have a weakness, it doesn’t mean you can’t do it.” - Sigrun In This 100th Episode of The Sigrun Show What it takes to create 100 episodes in 100 days Challenges I encountered and pushed through Balancing strengths and weaknesses The importance of creating a great process Why having a great team was critical The importance of having high quality audio and content for your show How I repurposed content to create new podcast content Creating a list of topic ideas What to do if you run out of topic ideas Strategies for getting great podcast guests Challenges of creating solo episodes and dealing with mistakes The monetary investment of creating 100 episodes in 100 days What to expect next from The Sigrun Show Resources Mentioned: Episode 12: Behind the Scenes of a Podcast Launch with 100 Episodes in 100 Days DropBox ScheduleOnce Typeform Professional Audio Editing - Art of Podcast Professional Show Notes - Lidwell Writing Services, LLC Custom-Made Music - 2BillionBeats Zoom Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you see successful entrepreneurs on television, in magazines and newspapers, and on podcasts, what do you see? Do you see all of the hard work and sacrifice they have made to get to where they are in their business and life? Often, what we see is only 10% of the full success story. You see the positive things, but typically not the negative.   In this episode, I explain the Iceberg Illusion and why it’s important to remember all of the things that are beneath the surface of every entrepreneur. I share my success story - including the 90% you don’t see - and explain how you can use this knowledge to motivate and push yourself to continue your journey despite the challenges and obstacles you may face.   “What you see is only 10%. What you don’t see is the 90% below the surface.” - Sigrun In This Episode of The Sigrun Show: Being patient while building a business How writing a blog post helped me discover my true passion and zone of genius Taking time to test your products and services Creating a freebie and growing your social media communities The importance of taking time to figure things out and taking action on your ideas Resources Mentioned:   The Alchemist by Paulo Coelho   Key Takeaways: Remember: you only see what people share and what you want to see. Of course you need time to figure things out, but you don’t need a lot of time. Every successful entrepreneur has had to put in hard work and make sacrifices. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Let’s Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017.  

What is a successful mastermind? Many people believe that a successful mastermind is one where the participants are achieving their goals, but it is so much more than that. Most of the time when you join a mastermind program, you already have an idea of what you want to accomplish. Usually it’s a financial goal, but many times after joining a mastermind program, you begin to realize more about your vision, your strategy, and your execution. It’s about how you measure your success, but ultimately, it’s about upgrading your mindset and changing your life. In this episode, I discuss what makes a mastermind successful, why not all masterminds are created equal, and the characteristics of a successful mastermind. I also explain why mastermind coaches should carefully vet their participants and how participants can get the most value out of the masterminds they join. “A successful mastermind is one where everyone is invested in everybody else’s goals.” - Sigrun In This Episode of The Sigrun Show: Vetting participants applying to your mastermind program Why member participation is critical to the success of each member - and the success of the mastermind program How to actively participate in a mastermind program How a mastermind group can help you review what works and what doesn’t work in your business Keeping most communication and interaction within the group Treating everyone in a mastermind group equally The effective size for a successful mastermind program The importance of extending your mastermind membership Key Takeaways: Mastermind coaches need to know their participants well. You get out of a mastermind what you put into it. Success attracts success. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Let’s Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017. Don’t put your success on the back burner! Apply today!

Have you ever thought about what your life would be like if you were a millionaire? What kind of impact would you have on the world? How would a million dollars transform your life? Earning a million dollars may seem like an unrealistic dream for some, but achieving this milestone is well within our ability.   Three years ago, I had zero revenue. Now, this year alone, my projected revenue is $1-million dollars. In this episode, I share how I did it, how I plan to reach my 7-figure revenue goal, and why achieving this milestone is important to me. I’ll also explain why I believe not having enough role models is the number one thing that holds most women back from achieving their revenue goals. “You need to have a million-dollar strategy.” - Sigrun In This Episode of The Sigrun Show: How learning to ask for the sale has impacted my business The importance of having a clear revenue goal for your business Why the right foundation is critical to creating a 7-figure business The importance of upgrading your vision and mindset while growing your business How expanding and upgrading your team can impact your success Developing new products and services based on your clients needs Key Takeaways: If you want to build a million-dollar business - you’ve gotta start at Stage 0 and figure out what people want. Think about how you can scale your business. Develop your signature program. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Let’s Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017.   Don’t put your success on the back burner! Apply today!

Have you ever wondered what makes some people more successful in business than others? Some believe it’s due to how each person markets their products or services while others may simply attribute their success to having a lot of luck. The truth is that luck has very little to do with your success and although hard work, proper planning, and a great marketing strategy can help you achieve your goals, these are not the only factors that lead to your success. After running over 20 mastermind programs in the last two years, I have learned that the secret to success is participating in mastermind programs.   In this episode, I share why joining a mastermind program is critical to the success of your business. I also explain what each of my mastermind groups have to offer, what’s included in each of my groups and programs, and how you can apply make your 2018 your best year yet! “If you are not in a mastermind for 2018, then make sure you join one now!” - Sigrun In This Episode of The Sigrun Show: How the Momentum Mastermind group was born Number of spots currently available for Momentum Mastermind 2018 Who the Momentum Mastermind group is for, what to expect, and what’s included What is the Accelerator Mastermind group, who it is for, and what to expect from the program Who typically joins the VIP Mastermind program and what to expect from the program What to expect from the Mastermind Retreat: Zurich event How Mastermind Day Zurich began What to expect, what’s included, and who can join Mastermind Day Zurich 2018 and Mastermind Day San Diego 2018 Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Let’s Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017.   Don’t put your success on the back burner! Apply today!

It’s true: some passions are easier to monetize than others and some may be better expressed as a hobby. Often, your true passion is destined for greatness - destined to become a great, successful business that can be monetized in several ways.   In this episode, I share three ways you can monetize your passion. I also explain the benefits and challenges you can expect from each of these strategies and how you can decide which strategy is right for you, your business, and your lifestyle.   “Not all passions are created equal.” - Sigrun In This Episode of The Sigrun Show:   Trading hours for dollars Selling your passion based on your brand’s value Creating passive income Key Takeaway:   Choose a business model that works for you and your lifestyle. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

For many of us, blog writing and copywriting do not come easy. In fact, many new entrepreneurs put these tasks on the back burner because they aren’t sure how they want to write their copy. They may spend months - or even years - reading books and blog posts on copywriting or purchasing courses to try to learn how to write the perfect post.   In this episode, I share my experience with copywriting and blog writing for my business. I go over some of the lessons I have learned throughout this journey and how a debate inspired me to write my best copy. I also explain why it’s critical to stay true to who you are in your copy in order to attract your ideal client.   “Trying to be everything to everybody will not attract your ideal clients.” - Sigrun   In This Episode of The Sigrun Show:   Why your ideal clients need to know what you stand for Overcoming the fear of sharing your opinion The importance of being authentic when writing your copy Key Takeaway:   Stay true to who you are - in your copy, your business, and your life. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Six years ago, I was diagnosed with an incurable disease. At first, the doctors didn’t know what was wrong with me, but they knew I was unable to work. I wanted to work, and I needed to find something I was passionate about - something I could do that also fit my new lifestyle.   Four years ago, I found my passion - my dream business - helping people all over the world find their true passion, start the right business, and grow their businesses to become profitable. It took me 22 years to realize my true passion.   In this episode, I share my entrepreneurial journey, how I found my true passion, and why I believe it’s never too late to find your passion. “It’s never too late to switch to a new path or find a new passion.” - Sigrun In This Episode of The Sigrun Show: My journey from the corporate world into entrepreneurship The need for degrees as an entrepreneur The importance of having a plan, but being willing to adapt and change it How travelling can impact your life Key Takeaways: It’s okay to change your mind, change your path, follow a new passion and switch direction when you have a business. Speak your mind. Have a balance between learning and executing. Put your health first. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

Caitlin Bacher is the creator of The Fab Facebook Group System, an approach that can help you grow your business in and through your Facebook community. Caitlin started her journey as a social media consultant in 2015 where she specialized in Instagram. Creating a Facebook group was one of the strategies she used to promote her services to find out later on that this approach would turn her business around. In this episode, Caitlin joins me to share the game-changers that can turn your Facebook community from quiet to engaged. She also shares the three-step framework she crafted to encourage your Facebook community to connect with you and with one another. She also explains how you can form that connection and increase your revenue by genuinely caring for and helping the people in your Facebook community.   “The Facebook group should be a place where you are stirring desire, illuminating points, and shedding light on knowledge gaps.” - Caitlin Bacher   In This Episode of The Sigrun Show: Benefits of having a Facebook group When to close your Facebook group The value in sharing stories over sharing tips Three basic types of content How to stir desire to your program The different roles of people in your group Why you should tally the content of your Facebook group How to build KLT (Know-Like-Trust) Why it’s important to want to help people   Key Takeaways: The Facebook group is a place where you get people excited about a specific topic that you’re an expert in. Instead of tips and tricks, start sharing stories and things that are relatable. Slow down to speed up.   Connect with Caitlin Bacher: CaitlinBacher.com Caitlin’s Facebook Group Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

If you have a membership site or you’re offering multiple online courses, you may think that you already have a good revenue stream for your business. No matter how great your signature courses are or how extensive your email list is, there are still numerous ways for you to grow your business by adding extra avenues to increase your revenue stream. In this episode, I share the different revenue models to consider adding to your business. As I discuss each one in detail, I also share which models are considered main revenue streams over those that are add-ons to your already existing strategy. I also give real examples of lifestyle entrepreneurs who have tried and tested these approaches so you can learn from their experiences and make wise choices on how to move forward with your business.   “At some point, you start to do something that’s outside your core business, and that’s where you want to get.” - Sigrun   In This Episode of The Sigrun Show: Affiliate revenue Cost of commission in affiliate marketing Sponsors for your podcast Advertising for your blog or website Profiting from eBooks and checklists Topics to consider for eBook writing The freemium strategy for apps Apps and magazine affiliations Paid speaking engagements Business partnership and software development Using physical products to build a community The most scalable and consistent revenue system you may have Building client relations through offline workshops and retreats Membership sites as a primary revenue stream The progress from one-on-one coaching to group coaching to online course creation   Key Takeaways: If you have many followers and clients, advertising, eBooks, and checklists can work for you. Workshops, eBooks, checklists, and one-on-one coaching are great offers at the beginning of the customer’s journey with you. Main revenue streams include online courses and membership sites.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lana Shlafer is the founder of Master Your Life Academy and the creator of the 21-Day Ease Course. She is a life mastery coach and public speaker who has been featured in numerous publications such as The Huffington Post, Midwifery Today, and TV One. She has helped thousands of people around the world learn strategies to go from just managing their life to totally mastering it through her digital courses, mastermind programs, and live events.   Lana joins me to discuss how to achieve self-mastery beyond success and shares her story of what set her on the path to achieve mastery over her personal life. She also explains how making small, daily changes is the key to mastering your life and business as well as the connection between self-worth, self-sabotage, and self-mastery. “Self-mastery is the purpose of life.” - Lana Shlafer In This Episode of The Sigrun Show:   How focusing on mindset as well as psychological and emotional healing has helped Lana master her personal life Lana’s philosophy on achieving success Lana’s definition of self-mastery How your environment shapes the way you perceive reality Why Lana believes quantum leap changes are often more destabilizing than small daily changes Understanding that “inner work” is the most important part of “outer work” Key Takeaways:   Manifesting isn’t about stuff. It’s about actually creating and molding a life that’s custom tailored to your greatest joy. All emotions are there for a beautiful reason and are a gift. Reveal, heal, and soar. Connect with Lana Shlafer:   LanaShlafer.com Lana on Facebook Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

I recently had the opportunity to see Oprah. She was hosting her SuperSoul Sessions event and the event was scheduled a week before the Social Media Marketing World Conference (SMMW). I was already planning to attend SMMW in California, so I instantly decided to attend Oprah’s event.   At her event, I learned so much about life, business, and entrepreneurship - especially about communication and overcoming mindset challenges.   In this episode, I share some of the lessons I learned from Oprah and the many keynote speakers at her SuperSoul Session event and how learning these lessons can help us improve our businesses - and our lives. “We are here to raise the consciousness of the universe.” - Sigrun In Today’s Episode of The Sigrun Show: Being open and authentic about your struggles can be an inspiration to others The power of forgiveness Being true to your intentions Why believing that “you are the exception” is one of the most painful things you can tell yourself Saying true to yourself and being authentic Dealing with issues and emotions as they happen Believing that you are worthy Being a conscious parent - or aunt, uncle, or grandparent Understanding that you cannot be sure of anything going on around you Overcoming insecurities and self-worth challenges Key Takeaways: Ask yourself: How am I enough? Ask yourself: What do I know for sure? Ask yourself: How can I be a conscious parent? Ask yourself: How can I be worthy? Ask yourself: How can I be aware and present? Ask yourself: How can I live my crazy sexy life? Ask yourself: How can I be authentic? Ask yourself: How is my soul my personal band-aid? Ask yourself: How can I be true to my intentions? Remember: Nothing is impossible. Remember: Forgiveness is pure love. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Patty Palmer, founder of Deep Space Sparkle, is the creator of The Sparkle Club, an online community of over 3,000 teachers around the world. She is devoted to helping teachers educate their students on art. Patty, her husband Neil, and their team consistently create content, courses, and workshops for their growing audience.   Patty shares how she created her membership site and the pros and cons associated with running a membership program. She explains how her business has evolved from selling 200 digital products to launching her membership program, the challenges she faced early on, and the lessons she has learned throughout her journey. “It’s not a short-term win. It’s a long-term game.” - Patty Palmer In This Episode of The Sigrun Show: How Patty transformed her business from selling art lesson plans online to creating her membership site How starting a membership site allowed her to scale her business Bundling products to offer exclusively to your members How she structured her sales funnel to grow her membership program Setting price points Types of membership programs How much time you should expect to commit to communicating and engaging with your members Creating content for your program Strategies for marketing your membership site Why Patty prefers the “closed launch model” Resources Mentioned: TRIBE online course by Stu McClarin The Product Launch Formula by Jeff Walker   Connect with Patty Palmer: Deep Space Sparkle Instagram Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

What are self-sabotaging behaviors? According to many psychology experts, sabotaging behaviors are those that create problems and interfere with your ability to achieve your long-standing goals. For many business owners, self-sabotaging behavior often manifests as procrastination and blaming others.   I discuss the various ways that many entrepreneurs sabotage their success. I share some of the excuses we use to place the blame of our lack of success on others and how to identify - and overcome - self-sabotaging behaviors. “When you self-sabotage, you are confirming to yourself what you already believed was true.” - Sigrun In This Episode of The Sigrun Show:   Common complaints and excuses that sabotage your success The effects of comparing your success to others The importance of identifying when you are unconsciously pulling back in your business Why it’s critical to get help when you realize you're sabotaging your success How mastermind groups can help you identify and overcome self-sabotaging behaviors Resources Mentioned:     Get Rich Lucky Bitch by Denise Duffield-Thomas Big Leap by Gay Hendricks   Key Takeaways:   Be patient. Learn the skills and strategies you need to achieve success. Stop comparing yourself to others. Seek help. Ask questions. Join a mastermind. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.  

Maybe you are employed, and you want to work fewer hours while earning more. Or you may be an entrepreneur who is thinking of making passive income or upgrading your services from one-on-one to group mentoring. If this is you, consider mapping out your content and designing an online course. In this episode,  I cover the fundamental questions you should ask yourself before you create your online course. I also explain how to identify the program you should create, what a beta round is and how to do it, and how you can benefit from doing a beta before creating and launching your online course.   “The best way to know if somebody wants a course that you’re thinking about is to talk with your ideal client.” - Sigrun   In This Episode of The Sigrun Show: What to do before creating an online course How to know if your course will sell Why a survey is not the best tool for data gathering Why one-on-one discussion with your ideal client is effective Practical examples of beta testing   Key Takeaways: Having group calls is one way of creating your course. Create a focus group and guide them through your framework. Get instant feedback and record your sessions. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

TEDx is known for the vast array of topics and ideas they share with the world. Due to the impact that they make in small communities and globally, people have high expectations for TEDx speakers. If you want to make a difference by sharing your excellent ideas as a TEDx speaker, then you’ll want to know how to increase your chances of being selected to speak and how to proceed once you’ve been given the opportunity. In this episode, I go over the steps to take when applying to be a TEDx speaker. I explain how you can land a TEDx talk and how you can rock it with your content and other factors, such as nonverbal language, delivery and stage presence, to make your presentation impactful.   “Any signature talk is about you knowing your talk.” - Sigrun   In This Episode of The Sigrun Show: Difference between open application versus closed application How to assess if your idea is worth spreading When and how to start preparing your presentation An effective memorization technique Why you should work with a coach Significance of using breaks and pauses What to do once your talk is over How to promote your TEDx talk How to think of a good title for your presentation   Key Takeaways: Let the TEDx staff know why they should care. First-time speakers are welcome. Check your script for quotables. Start your talk in the middle of the action. Consider hiring a coach. Consider SEO when picking a good name for your talk. Resources Mentioned: TEDx Talk Like TED by Carmine Gallo Dale Carnegie’s Leadership Training Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

There are many ways to write emails as you reach out and try to connect with your audience. I have determined that the best strategy —among the different email writing styles and techniques— is storytelling. Storytelling has been a powerful way for me to make an impact and connect with people. In this episode, I share how you can find ideas for stories to include in your emails that will inspire and convert to leads and sales. I also go over how to connect your story to what you’re selling, how you can effectively tell a story in two minutes, and the benefits of imagining you’re talking to a friend when telling your story. “Storytelling builds amazing connections and relationships, and makes sales so much easier.” - Sigrun   In This Episode of The Sigrun Show: Benefits of storytelling Which stories are worth sharing What’s happening to your audience while you’re sharing your story Why and where you should practice telling a story How to get started with storytelling Options for email subject lines Nurturing emails versus sales emails Key Takeaways: See everything that happens as a potential story. Stories need to be memorable. Use visual language. Remember the point of telling the story. Start strong and finish strong. Have your audience feel that they are with you in the journey. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Chris Lema is the Vice President of the Products and Innovation Division of a hundred million dollar managed hosting company called Liquid Web. Chris has been speaking to audiences for 30 years and is  a popular in the WordPress community as a blogger, advisor, and public speaker. He is also the creator of the famous CaboPress, a conference for business masterminds that happens at the five-star resort Cabo San Lucas. In this episode, Chris and I discuss the connection between selling and storytelling. He explains each of the three core skills you should learn as you start figuring out how to tell a story and shares how insecurity affects your ability to craft your own story. He also gives some practical advice on how you can discover and tell your own story even if you think you don’t have one.   “At the end of the day, we tell stories because we’re developing trust.” - Chris Lema   In This Episode of The Sigrun Show: How Chris discovered that storytelling is part of the selling process Selling strategy: “I” statements versus telling stories Opening loops and how they affect the tension in your presentation Being indirect through soap operas How to create an interesting opening for your story What can make your story different Why you should learn to tell your story in different ways and from different perspectives Why you should know what motivates you and makes you different   Key Takeaways: Compelling stories are vehicles in which your audience could and should find themselves. Stories break down the barriers between you and your audience. Engage your audience by being a little indirect in connecting your story to your bottom line. Develop the ability to act in the midst of fear. Connect with Chris Lema: ChrisLema.com Chris Lema’s Course on Storytelling Twitter Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lorraine Dallmeier is a biologist who bought an online business four years ago as a hobby business. Today, she finds herself the Director of the accredited Formula Botanica, an organic cosmetic science school that accommodates almost 4,000 enrollees and offers award-winning programs that equip others who want to start their organic skincare and haircare business. Lorraine explains how her background as a biologist and program manager helped her pursue and grow her eLearning business and how she grew her business from 5 to 7 figures. She also shares the challenges she and her team face in operating the business, how overcoming these hurdles made them better and stronger, and the direction she wants her company to go.   “You have to find a small pond, and you have to be a big fish in it.” - Lorraine Dallmeier   In This Episode of The Sigrun Show: The hats Lorraine wears in the business Buying the business and building it from scratch Changes she made to expand the business Contributing factors that led to her success Tools she uses to run the business How the company got accredited and became award-winning Key Takeaways: You need a plan. Find the right people and the right remote team and get them in the right mindset. Create the tech systems that allow you to scale. Resources Mentioned: Jeff Walker MailChimp Ontraport Infusionsoft Moodle Wordpress Slack Connect with Lorraine Dallmeier: Formula Botanica Website Formula Botanica Sample Class Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Sarah Leather is a former intensive care nurse who pivoted her career to become a business coach. Today, her business focuses exclusively on high-end offers such as VIP Days, Masterminds, retreats, and what she calls “wholehearted sales.” She is a TEDx speaker and the facilitator of the annual Healthy Wealthy Woman Retreat and has become widely known as the “Nurturing Butt-Kicker” for the way she helps her clients get out of their own way and create a life of abundance and success.   Sarah tells us her secrets on how to sell and run a VIP Day event. She explains how she sells her high-end programs from a place of authenticity, how she identifies which clients are ideal for a VIP Day event as well as why it’s important to manage your clients’ expectations following the event.   “Once you know how to sell, you can sell anything.” - Sarah Leather   In This Episode of The Sigrun Show: What a VIP Day is and how you sell it Identifying the ideal clients for your VIP Day The “wholehearted yes” Pricing strategies for your first VIP Day In-person vs remote VIP Days Picking the right venue for your live VIP Day Managing client expectations Using VIP Day events to launch other high-end programs   Sarah Leather’s Free Gift   VIP Day Masterclass Course   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

John Kapos, a.k.a. Chocolate Johnny, is the owner of Perfection Chocolates. He enjoys making people laugh, is a good storyteller and a world-renowned chocolate maker from Australia. He calls himself an early adapter as he uses social media to build a brand for himself and connect to others. His long desire to be an international speaker has become a reality as he visited four countries this year to speak as a guest or keynote speaker. Chocolate Johnny shares how he became known as “Chocolate Johnny”. He also shares how he took advantage of social media to build a brand for himself and his products, how he involves the community in acquiring new ideas for new products, and the significance of getting your story out there before selling your product or service.   “Any button that makes you tell your story, push the button.” - Chocolate Johnny   In This Episode of The Sigrun Show: Steps Johnny took after registering his business name Why he sends hundreds of thousands of chocolates around the world for free How he sells a product A different approach to connecting with people Inspiring and helping people in his second business   Key Takeaways: Talk about your life so that you and your audience can share that. That way, they can feel connected to you. For people online, do a live stream. Broadcast your progress and ask your audience for their ideas.   Connect with Chocolate Johnny: PerfectionChocolates.com.au Perfection Chocolates on Facebook Perfection Chocolates on Instagram Perfection Chocolates on Twitter ChocolateJohnny.com Chocolate Johnny on Periscope Chocolate Johnny on Facebook Chocolate Johnny on Instagram Chocolate Johnny on Snapchat Chocolate Johnny on Twitter Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

If you’re thinking about starting a mastermind program, there are many things you need to consider to ensure you have a successful launch. Starting a mastermind is not something you create and then sell out after a week. You have to seed for a long period of time.   Over the last two years, I have hosted over 20 different mastermind programs - each of various sizes and structures. In this episode, I share what I’ve learned about launching and selling out a mastermind program, why it’s important to determine if your audience wants your program before you launch, and the steps you need to take to ensure your program sells out. “Be willing to go all in and follow up.” - Sigrun In This Episode of The Sigrun Show: How to determine if your audience is interested in a mastermind program Why you shouldn’t call your first program a “mastermind” Identifying how long your first program should last Identifying your target for your first mastermind program Strategies to qualify your mastermind leads How to get your audience involved and invested in your program before you create it The importance of incentivizing sign-ups Determining when to grow your group size How to get testimonials for your first program The benefit of offering a free Q&A call leading up to your launch The benefit of combining one-on-one coaching with masterminds - at first Strategies for building relationships with people who are interested in your program, but hesitant to buy How to Ensure You Sell Out Your Mastermind Program: Have a plan. Start early. Seed a lot. Reach out to all potential clients directly. Keep momentum as you go along.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Create Your Best Year Yet! It’s never time, money or skills that stop you from achieving your dreams. It’s your excuses. It’s the stories you tell yourself. Now is your chance to create a new story.   Are you ready to create your best year yet in business? Are you ready to ramp up your business, take it to the next level, and achieve your business goals and dreams? Join one of my mastermind groups now!

Lisa Corduff has a background in television, video production, and communication. When her family was trying to settle in a new city, Lisa decided to start a hobby using all her experience. By the end of 2012, Lisa began her wholefoods blog, Keepin’ Food Real, that eventually led her to create an 8-week course that is now her signature program called Small Steps to Wholefoods. Lisa shares what inspired her to choose wholefoods for her and her family. She tells us how her hobby turned into something profitable and how she manages to stay consistent and authentic in her blogging, business, and relationship with her followers. “If I show up as myself, I’ll attract the right crowd.” - Lisa Corduff In This Episode of The Sigrun Show: Where to find the silver bullet for your business How Lisa set the tone of her blog Japanese theory about cause and approach to behaviour change How she launched her first event The game-changer for her business Content and marketing strategies Key Takeaways: People know when you really care and are invested in them. Connect with your followers and create content consistently. Momentum is the key to business. Keep the wheels turning. Be okay with imperfection. Connect with Lisa Corduff: SmallStepstoWholefoods.com LisaCorduff.com Lisa Corduff on Facebook Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Hosting a live event is a dream that many entrepreneurs have, but this dream often comes with a lot of questions and concerns. How do you start? Where do you find event attendees? Where should you host your event and how much should you expect to pay upfront  to host the live event before you begin selling tickets?   Hosting a live event can be a great way to grow your community, reach your audience, and connect with like-minded people. It can also be the stepping stone you need to pave the path to success for your business. In this episode,  I share some of the tips, tricks, and strategies I used when I planned my first live event. I’ll also share the simple strategy I used to completely sell out my first event.   “Nothing is perfect - especially when you’re doing it for the first time.” - Sigrun In This Episode of The Sigrun Show: Starting small by planning a one-day event Leveraging small live event audiences to launch a bigger event Picking the right venue for your event Strategies to fill - and sell out - your event Tips for Hosting Your First Live Event: Begin with the end in mind. Budget it. Create strategies to get sign ups. Plan the structure of your day. Mix input and interaction into your event. Think about the logistics, food and drinks, and gifts. Be sure to follow-up. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Join Me at Sigrun Live 2018! January 26 and 27 for MastermindersJoin one of my mastermind groupsJanuary 27 for SOMBAGet on the waitlist for SOMBA   Download My Live Event Checklist A comprehensive checklist to create a successful live event This is the checklist that my teams uses when planning and running SIGRUN LIVE. This checklist will make sure you don’t forget anything to make your live event successful.Download for free now

Melonie Dodaro is the owner of Top Dog Social Media, a marketing agency specializing in social media marketing and social selling. She is the author of the #1 international bestselling book, The LinkedIn Code and a highly sought-after speaker and trainer specializing in social selling, LinkedIn, and building trust online. Melonie has helped thousands of brands, professionals, and sales teams use social media effectively to build trust and increase authority, credibility, and revenue.   Melonie joins me to share how entrepreneurs can get more leads from LinkedIn, the big changes we can expect to see on the platform in the near future, and how to strategically promote your products or services on the platform. She also shares valuable tips on how to use LinkedIn’s Publisher feature and why it is often a more effective content marketing strategy than posting blog posts on your own website. “LinkedIn is the premier platform for social selling.” - Melonie Dodaro   In This Episode of The Sigrun Show: Benefits of investing in a premium LinkedIn account Benefits of republishing company blog posts on LinkedIn The difference between Facebook and LinkedIn Efficient and effective lead generation and networking strategies The importance of following up with your connections Creating a LinkedIn outreach strategy Streamlining your outreach strategy Using LinkedIn groups How writing articles is more effective than status updates Strategies for using LinkedIn Publisher Facebook ads vs LinkedIn ads Incorporating native videos into your LinkedIn marketing strategy Connect with Melonie Dodaro:   Top Dog Social Media   The LinkedIn Code   LinkedIn Domination Program   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Cynthia Renee is the owner of Cynthia Renee, Inc, a company she founded in 1990 from her love of beautiful gemstones and her passion for adventure. Her company originally began as a supplier to retail jewelers with fine colored gemstones, branching out into jewelry design, and evolving into the company it is today - working directly with collectors and creating high-end, unique heirloom jewelry. Cynthia joins me in this On Air Coaching session to learn why storytelling is one of her assets and how to incorporate more storytelling into her business and marketing to increase sales, connect with her audience, and grow her business authentically.   “People want to listen to stories. We are hardwired to listen to stories.” - Sigrun In This On Air Coaching on The Sigrun Show: How stories around your products can impact your sales How storytelling of building a business is more important than the business itself How storytelling strategies can lead to speaking engagements and business growth Creating time and space by outsourcing tasks How personal stories help you connect with your audience on a deeper level Tying your personal stories into your business and products - when it makes sense Incorporating Facebook Lives into your marketing mix with storytelling and cross-promotion   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Audrey S. Arnold is the owner of Lotus Power Health, an online health coaching company focused on helping women naturally achieve their health and fitness goals through her online courses and coaching programs. She has been recognized as a Hubba Health and Wellness Influencer numerous times and has been featured in several publications, including World Changing Warriors Magazine, Daily Mail, and Integrative Women’s Health Institute.   Audrey wants to pivot her business to begin focusing more on helping female entrepreneurs with small children. She joins me in this On Air Coaching episode to learn strategies to pivot her business, leverage the knowledge and experience of her first business to make her new venture a success, and begin creating group coaching programs for her new target market.   “The pivot comes from communicating with your list, tagging them, and creating new content.” - Sigrun   In This On Air Coaching on The Sigrun Show: Leveraging your previous experience to pivot your business Creating clarity around your new business direction Ways to evaluate your audience’s interests and challenges Segmenting your email list when pivoting your business Following up with your email subscribers Creating fresh content during a business pivot Identifying your audience’s challenges in a face-to-face or telephone conversation before launching new programs   Resources Mentioned: Mailchimp ConvertKit GetResponse Active Campaign MailerLite Zoom   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Olaf Schwantes is a business and relationship coach from Hanover, Germany who, for the past 7 years, has worked with couples to bring a “fresh wind” into their relationships. His work is currently conducted mostly offline, and he has recently decided to take his business to the next level and launch his services online.   Olaf joins me for this on air coaching episode to learn how to convert his email list into paying customers and launch his first online group coaching program. We also discuss the benefits of hosting a small beta group program and how to qualify your group coaching prospects. “Those who are willing to change, invest.” - Sigrun In This On Air Coaching on The Sigrun Show: How to leverage webinars to launch your group program Identifying a comfortable size for your first group program Determining how scalable your future online programs will be How to qualify your group coaching prospects How long your beta group program should be Pricing your beta program Number of webinars you should host to launch your beta program Key Takeaways: Entertain the thought that people actually want to open up in a group. Remember: you decide the rules. Qualify your group coaching prospects by using an application and asking them to invest.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

As entrepreneurs, when we go to seminars or conferences, we like to take away as much as possible from the event and apply what we learn to our businesses. Once we get home after an event, we need to break down and revisit all the information to figure out how we can implement what we’ve learned to improve our businesses. Since returning from INBOUND 2017, I’ve been doing just that.   In this episode, I share some of the ideas, lessons, and inspiration I got from the INBOUND 2017 conference and suggest how you can incorporate these lessons into your own business. ”The times where I’ve not tried to fit in and am just myself, that’s where I have the most growth” - Sigrun In This Episode of The Sigrun Show: My first impressions of INBOUND 2017 My personal feedback about the conference The experiences I had throughout the event Lessons I have learned from the keynote speakers and their talks Learning about feedback from Billie Jean King What lessons we can learn from Pixar’s creative process and how they can improve our business Resources Mentioned in This Episode:     Braving the Wilderness   Refinery29 Piera Gelardi’s Keynote Speech   Key Takeaways: Surrounding ourselves only with people who share the same opinions as us makes us lonely. Have a strong back, a soft front, and be wild at heart. Be authentically you, even if it is hard. Failure is feedback.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Attending conferences and events is a great way to network, meet new people, and learn strategies and insights from experts in your field. People often ask me what conferences I recommend for female entrepreneurs. So, I have taken some time, done some research and put together a list of sixteen conferences to help you kickstart your networking.   In this episode, I recommend some of the best business business conferences for female entrepreneurs and solo entrepreneurs. I explain my process for finding, booking and attending conferences, and dive deep into my list of conferences that I have attended, or want to attend.   “I truly believe that you have to find a conference where you get inspired for your business” - Sigrun   In This Episode of The Sigrun Show: My experience at Inbound in Boston Events I’ve attended or would like to attend Upcoming events that I am hosting Why I integrated conferences into my life and business My conference attendance habits   Key Takeaway: Conferences and seminars can provide you with a diverse network, and inspiration for your business   Resources Mentioned in This Episode:   INBOUND 2017 Nordic Business Forum Money, Mindset, and Marketing Summit LA17 Youpreneur Summit Women's Entrepreneurship Day Date with Destiny Powerful Living Experience Sigrun LIVE: Mastermind and SOMBA Event! Alt Summit Traffic & Conversion Summit Mastermind Days Social Media Marketing World Funnel Hacking Live ICON AMPLIFY   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Whether you have a startup company or have been running one for decades, having the right tools can help you focus your energy on growing and expanding your online business. I used to run a software business, and one of the things I learned is that you can’t try to be everything to everybody; otherwise, you’re not really good at anything. This is also true in choosing the right tools to help you save time and effort as you run your business. In this episode, I give an overview of the tools and applications you might need in running your online business and share how these tools have worked for me. I also recommend tools for startup businesses as well as compare and contrast the ones I’ve tried and tested for my business. “It’s nice to have a project management tool to discipline yourself.” - Sigrun In This Episode of the Sigrun Show: Creating beautiful graphics even if you’re not a designer Having different tools for unfinished tasks and completed ones Using a communication tool for your team instead of Messenger Having a separate website builder for your membership sites Why WordPress hosting is better than other web hosting alternatives Time-saving tools for replying to common client inquiries Why I changed many of my tools this year Key Takeaways: Take advantage of free trials. If a tool doesn’t work for you, you can always cancel it. Once a year, make it a habit to review all the tools you’re using to make sure you’re using them all, and you’re not unnecessarily spending on tools you don’t utilize. Resources Mentioned: Evernote Sketch Canva G Suite - Google Apps Dropbox Slack Asana Zoom Adobe Creative Cloud Audacity Xero MailChimp Ontraport Infusionsoft ConvertKit ActiveCampaign GetResponse MailerLite Wordpress Thrive Themes OptimizePress Leadpages Click Funnels AccessAlly Teachable Thinkific Bluehost WP Engine Groove SurveyMonkey Typeform Google Forms Calendly Hootsuite Buffer MeetEdgar 1Password LastPass Receipt Bank Zapier Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Webinars are one of the great freebies you can offer as part of your strategy in building and growing a business. In the last two and a half years, I have done 100 webinars that, together with Facebook ads, have been instrumental in the growth and success of my now six-figure business. Aside from being a fantastic freebie, webinars can also provide some income as you continue to help others and get your message out there at the same time. In this episode, I share 7 different approaches you can use to monetize your webinars. I also share some examples of webinar membership programs, how to add more value to your webinars, and the most significant way to use webinars that will help your business thrive.   “Webinars are one of the best ways to teach a subject, show your personality, and sell your program all in one take.” - Sigrun   In This Episode of the Sigrun Show: Why webinars are easy and effective freebies How webinar topics impact what you want to be known for How to choose a topic for your webinar                                                                              What cold traffic is and how to advertise to them effectively Advantages of selling access to single webinar replays How to package your bundle How a free webinar is different from a paid workshop   Key Takeaways: For paid webinars, aim for a larger audience through low pricing. Integrate your webinars into your business model and marketing strategies.   Resources Mentioned: 12 Days of Webinars 7 Stages Profit Plan Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

In early 2014, I was very active in marketing the business that I just started. It was during this time when I  came up with the idea to write a blog post about a topic that people kept asking me about - how to start a company in Switzerland. This led me to write an epic blog post that ranked first on Google for my keywords without spending a single dollar on advertising. In this episode, I share the characteristics of an epic blog post, some tools you can use to help create and promote this kind of post, and suggestions on how you can repurpose your content. I also discuss the importance of using the right keywords, tags, and plugins when creating your post. “If you are getting lots of questions about a topic, it’s time for you to write that epic blog post.” - Sigrun   In This Episode of the Sigrun Show: What is an epic blog post Key elements to include in your post How long your blog post should be How to make your content readable Coming up with the right keywords How to optimize your SEO What to do after creating your content Why I removed my post from Google Key Takeaways: Write content that people are waiting to read. Your content should be helpful, long, and informative. Make your post easy to read and visually appealing. Create a title that people search for on Google. Resources Mentioned: Google Keyword Planner Yoast SEO Meet Edgar Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.  

I have always been an optimistic person, even as a child. When things don’t go the way I hope they will, I make the best out of the situation by looking at what I can learn from my mistakes or the circumstances. While our brains are wired in a way that we quickly remember the bad things over the good ones, I discovered that being intentional plays a significant role in optimism and the pursuit of happiness. In this episode, I share how the books The 7 Habits of Highly Effective People by Stephen Covey and The 7 Habits of Happy Kids by Sean Covey have impacted the way I look at being responsible and being in charge. I also share some insights I’ve learned from these books about personal development and habits you need to develop to build a good life as an entrepreneur. “You can train yourself to be happy. You can train yourself to be optimistic.” - Sigrun   In This Episode of the Sigrun Show: Fostering the habit of taking responsibility for your life and business Why planning is important in achieving happiness and success Why you should focus on accomplishing three things a day What the win-win situation is all about The skill to practice while communicating Defining synergy Having balance in your life and business   Key Takeaways: You are in charge. You are responsible for your life and business. It’s up to you to make the most out of it. Improve your outlook by surrounding yourself with the right people. Those who have a plan are more likely to succeed than those who don’t.   Resources Mentioned: The 7 Habits of Highly Effective People The 7 Habits of Happy Kids Eat That Frog! The Wheel of Life Self-Assessment Tool   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset It doesn’t matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don’t work on it. This is why I have put together a free guide for you with all the tools that I use. Sign up now to start to work on your money mindset today!

Creating an ultimate freebie is the key to having a successful online business. Your ultimate freebie is something that is packed with value that you give as a gift to your potential clients or customers. Freebie ideas may include downloadable cheat sheets, checklists, mini-courses, or even video series.   Freebies are designed to grow your list by helping your target audience solve a problem. They are, ultimately, the very beginning of your online sales funnel. In this episode, I’m sharing what an ultimate freebie is, how you can use your freebies to grow your business, as well as how you can create and promote the ultimate freebie for your business.   “Your freebie should be as valuable as your paid content.” - Sigrun   In This Episode of The Sigrun Show: What is an ultimate freebie Why your freebie should be as valuable as your paid programs and services Common types of content you can use as an ultimate freebie Using Facebook challenges, Facebook Lives, and webinars as ultimate freebies How to promote your freebies Strategies for combining your freebies with your blog posts to achieve optimal results Key Takeaways: A freebie is a representative of, or a valuable sample of, your product or service. Overdeliver on your free content so people are willing to pay for your paid content. Your freebie should be easy to consume. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Stacy Tuschl is the founder and host of the She’s Building Her Empire podcast and community, where she helps high-performance, purpose-driven women entrepreneurs overcome challenges and obstacles to create a self-sustaining business. She has been featured on EOFire, The Huffington Post, and Inc. Magazine and is passionate about helping women authentically create their legacy - their empire. Stacy joins me to share how building a team to support you in business can impact your growth, increase your profits, and maximize your productivity. She also shares powerful tips and strategies to help you through the interviewing, hiring, and training processes and explains what tasks you should and shouldn’t consider outsourcing.   “You have to inspect what you expect.” - Stacy Tuschl In This Episode of The Sigrun Show: Building your team and putting systems in place before adding to your business development Hiring early - even before you’re making money - can significantly impact the growth of your business Hiring full-time virtual assistants Identifying your hiring criteria Using a probation period in your hiring process The biggest differences between hiring in-person vs virtually Strategies to communicate with your virtual team How to train a new hire Resources Mentioned: Virtual Staff Finder OnlineJobs.ph Voxer app Trello Zoom Key Takeaways: You have to put systems in place. If you have systems in place, it’s not as hard the second time around. Understand that hiring someone will slow you down a bit while you’re training them. Connect with Stacy Tuschl: She’sBuildingHerEmpire.com She’s Building Her Empire podcast She’s Building Her Empire Facebook group   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Anne Raaymakers, founder of Fanfactor, is a social media marketing and business coach, organizer, networker, and blogger. She is an expert in helping business owners, entrepreneurs, and organizations improve their impact, grow their online presence and communities, and increase their sales through social media marketing, networking, and advertising.   Anne shares her story and how she overcame mindset challenges and obstacles along her journey. She explains why she strongly feels that failure is not an option in business and why she has decided to pivot her business to help female entrepreneurs overcome mindset challenges and other obstacles.   “You have to do what you are meant to do.” - Anne Raaymakers   In This Episode of The Sigrun Show: How Anne started her social marketing coaching business Why giving up is not an option Why Anne is passionate about helping female entrepreneurs overcome any obstacle Misconceptions many new entrepreneurs have about starting and growing a business The importance of hard work and determination to grow your business Key Takeaways: Community is the most important asset for your business. Don’t let challenges and obstacles hold you back from achieving your dreams. Remember: You don’t have to do everything yourself. Connect with Anne Raaymaker: Fanfactor Facebook Twitter LinkedIn YouTube   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Joanna Blein, CEO of Blein.Consulting, aims to make branding an easy and fun experience for her clients. She also aspires to help female entrepreneurs go through branding and visibility transformation in this crowded and noisy market. She wants to transform the brandless to branded, the unnoticeable to visible, from being “one of the many” to being “one of a kind.” Joanna joins me in this episode of on air coaching to learn how she can get past her fears and overcome the things that are stopping her from reaching her full potential. I discuss how you can phrase your offers in a way that won’t push your potential clients away. And I share some strategies you can apply to shift your focus from worried to excited.   “The fear of failure never goes away. It gets less. You’ll get used to it.” - Sigrun   In This On Air Coaching Episode of The Sigrun Show: Joanna’s biggest fear and greatest struggle Why you need to talk to as many people as possible about what you do What your conversion rate implies about your business How to respond to client queries to get them to attend your webinar Why one-on-one mentoring is trickier than an online group class Why follow-up is very critical in sales   Key Takeaways: Ask for feedback and use it constructively. Start working on your challenge as soon as possible. Present your clients with a problem they can relate to and understand. Have outstanding topics, fast-action bonuses, and testimonials on your webinars.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Gyda Gudjonsdottir is an online teacher who created a 5-week math course in Icelandic that serves as training for the standardized tests in math. Her courses are designed to help students as young as 11 excel in Math. She started her online course in 2013, and is now working on creating other courses and looking forward to launching her membership site. Gyda joins me on this episode to talk about how she started her online business from scratch with only a borrowed computer, a tablet, and ingenious ideas for an online math course. She also shares how she balances full-time teaching while working on a side business and the rewards she gets for her hard work. “Everything is possible.” - Gyda Gudjonsdottir   In This Episode of The Sigrun Show: Gyda’s inspiration for her online business Identifying the market based on the demand How she marketed her online courses without offering freebies Why summer is the busiest time of year for her business The number of available slots per summer course The average price of the course Benefits of an online course versus a typical classroom setup   Key Takeaways: It’s difficult to start an online business, but managing it gets easier every year. Be committed and find your inspiration.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Doris Reimann founded her business and has been working as a tax consultant since 2009. She is also the founder of the SmartSteuern-System where she has developed a program that helps entrepreneurs have a profitable business by teaching them how to determine the right business strategy and how they can be better and more efficient leaders. Doris joins me in this On Air Coaching episode to learn how she can transition her business from tax consulting to business consulting and mentoring. I also share some practical steps you can take to transition your business, how to let your clients and followers know about the upcoming changes, and how to gauge their response around those changes.   “The best way to do a transition is to start talking about what you want to be known for.” - Sigrun   In this On Air Coaching Episode of The Sigrun Show: The challenge in wanting to be known for two things How to transition your business without losing any current business Possible response of your clients and followers as you make the transition Practical tips to transition your business   Resources Mentioned: #54: How to Pivot Your Personal Brand with Chris Ducker #56: How Your Mind Influences Your Business with James Wedmore   Key Takeaways: Start talking about the transition you want to make in your business to build awareness. Start marketing what you want to be known for - even if you don’t have clients in that area yet. Remember: Transitioning from one business to another takes time. Have patience.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Sarah Grear, owner of Creative Custom Writing, Inc, is a copy conversion expert, and has personally written copy for over 200 start-up businesses that are now earning 7 figures in a single launch.  When Sarah is not writing copy, she teaches entrepreneurs in her DIY online writing classes, taken by over 1,000 people in over 30 countries.  She is a speaker and published author and her focus is on helping online entrepreneurs turn browsers into buyers with persuasive writing.  Sarah loves supporting entrepreneurs who want to amplify their voice and their sales. She has been featured as one of 50 Must-Follow Women Entrepreneurs in 2017 by The Huffington Post.   In this episode, Sarah discusses the intricate nature of copywriting, how entrepreneurs should go about getting the best copy written for their business, and how to go from six to seven figures.   “Be willing to experiment and try being a copywriter for yourself.” - Sarah Grear   In This Episode of The Sigrun Show: Sarah’s experience as a copywriter What entrepreneurs can do without a copywriter Recognising where businesses often bottleneck The differences between a five-figure launch and a six- or seven-figure launch Hiring the right copywriter for you Mistakes made before a launch Amount of assets in a six-figure launch What to do for your first launch Resource Mentioned in This Episode: Rocket Fuel by Gino Wickman and Mark C. Winters Connect with Sarah Grear: SarahGrear.com Reveal Your Greatness Guide Book   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Carol Cox founded Speaking Your Brand to help determined and highly driven women entrepreneurs put their message - their core idea - out in the world in their desire not only to succeed in business but also to inspire and affect change. Aside from teaching business and marketing at a university for more than 15 years, Carol also does speaking engagements and conducts training on leadership for women, branding, and public speaking. Carol shares how she came up with a framework that can make a presentation attention-grabbing and compelling while providing useful information to the audience. She also shares the process to help others discover their core story so they can use it in highlighting their topic. She explains how you can turn your core message into a signature talk and provides some helpful and practical advice on how you make your presentation compelling.   “What’s important is that you took your personal story and you universalized it so the audience can see themselves in you.” - Carol Cox   In This Episode of The Sigrun Show: How Carol became the go-to person in public speaking Why it’s hard to capture your core message during your first year of business Different ways of creating a signature talk Explaining the “call to adventure” concept and how it relates to your business An approach to use if you don’t have a big moment The four components of a core message Describing the three acts of a signature talk Seeing you as the expert when your audience need help Closing your presentation with a “callback”   Key Takeaways: Avoid getting stuck. Find someone to help you brainstorm and point out the essential things you can’t see. Showcase your expertise instead of selling from the stage.   Acts of a Signature Talk: Set up the situation. Showcase your ideas. Offer a resolution.   Resources Mentioned: Joseph Campbell’s book: The Hero’s Journey   Connect with Carol Cox: Free PDF for the signature talk framework: Speaking Your Brand Carol Cox on Instagram Carol Cox on Twitter Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Colin Boyd is a Certified Professional Speaker, trainer, and NLP practitioner, helping business owners and entrepreneurs increase their impact, discover new levels of confidence, and communicate their ideas on any stage or platform. He has worked with countless businesses, corporations, and entrepreneurs, including Hewlett Packard, Anytime Fitness, Aurora Energy, and The Coaching Institute to help them improve their communication and productivity skills and provide them with EQ strategies to stand out among their competitors. In this episode, Colin shares his journey into marketing, public speaking, and presenting on stage. He shares valuable tips on how to market and sell your programs, products, and services through speaking and storytelling while keeping your audience engaged.   “People buy the conviction. They buy the certainty.” - Colin Boyd   In This Episode of The Sigrun Show: How Colin discovered his passion for teaching and presenting on stage Your presentation is about your audience - not you The fundamental process you need to know as a presenter What is “untrained intuition” Understanding the structure and flow of your presentation Developing your skill as a speaker How to develop a connection with your audience How identifying the underlying purpose of your speech helps you develop conviction Overcoming tension and anxiety before presenting Using special and time-limited offers to sell your product or service at an event Applying public speaking strategies to webinars, podcasting, and other platforms Resources Mentioned in This Episode: Robert Cialdini’s book: Influence: The Psychology of Persuasion   Connect with Colin Boyd: Colin Boyd’s website Persuasive Presentation Webinar Training   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

James Wedmore is a video marketing strategy expert, author, coach, and podcaster who has helped thousands of entrepreneurs over the last 8 years learn how to leverage the power of video marketing and YouTube to grow their businesses through his online courses and programs. In 2016, he shifted his focus after discovering a massive gap in the online marketplace - the mindset of entrepreneurs - and launched his podcast and signature course. James joins me to share his entrepreneurial journey, discuss how your mind influences your business, and the importance of overcoming limited beliefs and mindset blocks to achieve your goals and become a successful entrepreneur. We discuss how core beliefs play a role in your success in life and business and why it’s so important to step out of your comfort zone to reach your goals.   “You change your thinking - you change your world.” - James Wedmore   In This Episode of The Sigrun Show: How James transitioned from being a video marketing expert to a mindset mastering coach His philosophy on “stacking the deck” to improve your mindset Strategies to improve your mindset The importance of observing yourself, your thoughts, your feelings, and your intuition His definition of the term “hustle” and why people often find comfort in working hard and hustling His 95/5 principle and how it will impact your business and life What it truly takes to be successful   Resources Mentioned in This Episode:   Jeff Sutherland’s book: Scrum: The Art of Doing Twice the Work in Half the Time     Key Takeaways: The secret to success isn’t in the strategy - it’s in your mindset. Become your own student and, simultaneously, your own teacher. Everything we need lies within us. Observe yourself and your feelings. Believe in yourself. You are worthy. Intention and mindset is everything. You choose your perspective and your intention. Connect with James Wedmore:   Mind Your Business Podcast   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lisa Woodruff, who grew up from a family of entrepreneurs, created a system of organization called The Sunday Basket in 2002. This concept is so compelling that Lisa now has 24 licensed Sunday Basket workshop providers in two countries and conducts income-generating organizing classes online. Aside from being a successful entrepreneur and a home organization expert, she has also written the books The Mindset of Organization and How ADHD Affects Home Organization and created the blog and podcast Organize365. In this episode, Lisa shares how you can plan your day so you can focus on your business and still be able to organize your home and become an organized entrepreneur.. She goes over how you can have your home organized in a year by decluttering and organizing for only 15 minutes in a day. She also explains the value of the Friday Box, another organization system designed for busy and thriving entrepreneurs.   “Stop putting these expectations on yourself of what a perfect home looks like. There is no such thing.” - Lisa Woodruff   In This Episode of The Sigrun Show: How to convert a blog to a business How to figure out the core idea for your business Options to avoid messes for busy entrepreneurs The significance of being firm with your working hours What to do if your house is a mess Where to start when decluttering your home The Sunday Basket system for home organization The Friday Box system for business organization   Key Takeaways: Know when you are most productive and prioritize your business, not household chores, during those hours. Save time on dishwashing by using paper plates, eating out, or having food delivered. An organized closet allows you to conserve energy for decision-making in your business so you’re not spending energy in choosing which clothes to wear.   Connect with Lisa Woodruff: The Sunday Basket The 100 Day Home Organization Program Organize365   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Chris Ducker is a powerhouse serial entrepreneur, bestselling author, keynote speaker, and the founder of the Youpreneur personal branding business community. He has helped countless entrepreneurs develop and craft their personal brand and improve their success through his coaching and mastermind programs.   Chris joins me today to share his experience with pivoting his business from being known as “the virtual staff finder” to his current personal brand - the Youpreneur. He shares his insight and knowledge on why niching your services down when you’re just starting your entrepreneurial journey is critically important to your long-term success and how small pivots along the journey can significantly impact your business.   “The further you can niche down your focus when you’re just starting out, the faster you are going to hit the ground running.” - Chris Ducker In This Episode of The Sigrun Show: How burnout drove him to pivot his business What is the Youpreneur ecosystem How hosting masterminds helped him pivot his brand The benefits of niching your services down as a new entrepreneur How pivoting your business and personal brand can help you develop new skills Key Takeaways: When you pivot, the people that get you, love you, and want to be part of your circle will naturally progress with you. The people that don’t like the direction you are going will stop following you - and that’s okay! Connect with Chris Ducker: ChrisDucker.com Youpreneur Podcast Youpreneur Summit   Chris’s book: Virtual Freedom     Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Jasmine Star, owner of Jasmine Star Photography, left law school to follow her creative passion - photography. Through her journey, she built a 6-figure, worldwide brand by leveraging the power of social media marketing. She became recognized as one of the Top 10 Wedding Photographers in the world with countless images published in magazines. After diversifying her business, she began helping other creative entrepreneurs build the businesses of their dreams.   Jasmine shares her story and provides insight on how entrepreneurs can grow their businesses and attract raving fans through social media. She gives tips on how to grow your followers and increase engagement as well as how she converts followers into customers.   “Social media is a real conversation. It’s just happening on the internet.” - Jasmine Star   In This Episode of The Sigrun Show: How Jasmine learned from mistakes to strengthen her skills The value of cross-pollinating your content between different social media platforms How she engages with her audiences on multiple platforms without using automation How to research your audience to deliver content that resonates Using hashtags Converting social media followers into customers Why you shouldn’t compare your social media success to others The “secret sauce” to growing your audience on social media   Key Takeaways: Truly understand who your audience is and what they want. Ask yourself: “How do I serve my audience?” Ask yourself: “How do I build trust?” Ask yourself: “How do I start those conversations?”   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Nathalie Wiederkehr is the owner of Swiss Medical Travel, a company focused on helping travellers and tourists find affordable medical clinics and practitioners throughout Thailand, Antalya, Istanbul, and Cyprus. Her entrepreneurial dream began while working as a Swiss tour operator when she received numerous inquiries from her customers for her recommendations for good quality, affordable medical services such as laser eye surgery, dental surgery, hair transplantation surgery, in-vitro fertilization treatment, and plastic surgery.   Nathalie is currently in Stage 1 of her business. She joins me in this On Air Coaching segment to learn strategies and techniques to help her grow her email list, gain visibility in her niche, and become a recognized expert in her field.   “People are not interested in signing up for a newsletter. You need some kind of free offer against the email address.” - Sigrun   In this On Air Coaching on The Sigrun Show: Why a lead magnet (freebie) is critical to growing your email list How to promote your freebie Using Facebook ads to grow your email list Finding the “sweet spot” between the right target audience and a Facebook ad that resonates with your audience The key to using look-alike audiences for your Facebook ads The importance of focusing on one target audience first Creating a “Welcome” email series and funnel The importance of creating case studies to build trust with your audience   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

As an entrepreneur, you’ve probably heard the term “mastermind” before. Thousands of business owners swear by joining mastermind groups, attributing most of their business’ success to the value of these groups. But, what is a mastermind, really, and how can joining one help you start - or grow - your business and achieve your goals? In this episode, I explain what a mastermind is, why you should join one, and how it can positively impact the growth of your business. I’ll also explain the benefits and process of launching your own mastermind group for your business. “Joining a mastermind group is key in accelerating your business.” - Sigrun   In This Episode of The Sigrun Show: What is a mastermind? How masterminds help you grow your business and work on your personal development goals Why masterminds are critical for home-based business owners How launching a mastermind can help you scale your business Types of masterminds The benefits of incorporating a Facebook group with your mastermind program Identifying the right format for your program How I developed my VIP Mastermind group Key Takeaway: Mastermind groups can be of any size, but you need to find out what works best for you.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Marian Nielsen Joos has been a Traditional Chinese Medicine practitioner since 2003, helping clients get healthier, feel better, and reduce their pain through a holistic medicine approach. She is the facilitator of the Chinese Medicine Summit and is responsible for bringing holistic medicine techniques to communities throughout Denmark. She has participated in the 2005 International Traditional Chinese Medicine Congress in Germany and has held numerous workshops in her Swiss clinic, including The Heart Way workshop.   Marian joins me in this Client Case Study episode to discuss how becoming an entrepreneur can also be a transformational personal development journey. She shares her journey through entrepreneurship and the experiences that have transformed her life - and the structure of her business.   “Don’t stop just by fear. Look it in the eyes and keep on going.” - Marian Nielsen Joos   In This Client Case Study on The Sigrun Show: How Marian rediscovered her story and how it inspired her to restructure her offline business How her passion for identifying the root cause of her patients health concerns inspired her to transform her personal life The connection between personal development and business development Overcoming mindset challenges and fears to take the next step in life and business How she stepped out of her comfort zone to launch her online summit The importance of setting a strong foundation before taking a leap into a new, big project What she found most beneficial about being in a mastermind   Key Takeaways: Listen to your inner voice. Keep following your dream. Take action when you have the foundational strategies in place.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

One of the goals of being an entrepreneur is to earn money. While setbacks and challenges are inevitable, it is important to know your money mindset because you may be impacting your business and sabotaging your own success because of limiting beliefs that have been ingrained in your mind. In this episode, I share how your money mindset plays a vital role in the success of your business. I explain how I discovered the story behind my beliefs about money and why your beliefs are important and how they affect your business. I also discuss how you can change your mindset to prevent it from holding you back and from interfering with the growth of your business. “We all have some kind of limiting beliefs. The key is to uncover them. ” - Sigrun   In This Episode of The Sigrun Show: How my money mindset affected my revenue Realizing my limiting beliefs and money mindset Figuring out why I believed that rich people are bad and how it influenced the success of my business Comparing wealthy and unhelpful paternal grandparents versus poor and helpful maternal grandparents How I changed my money mindset and created new beliefs   Key Takeaways: Discover your limiting beliefs and create a new, empowering story.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset It doesn’t matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don’t work on it. This is why I have put together a free guide for you with all the tools that I use.   Sign up now to start to work on your money mindset today!

Esther de Charon, a.k.a. The Wonderfully Weird Soul Whisperer, is a Certified Transformational Coach, an author, an artist, and an Art Historian with over 25 years of experience in the International Culture, Arts & Design, and Consultancy industries. She has worked with entrepreneurs and large brands such as KLM, Fortis Bank, and GreenWish and has been featured in several publications including The Huffington Post, Marie Claire, and Thrive Global.   Esther joins me on today’s Client Case Study segment to share her entrepreneurial story and how she transformed her business to achieve the impossible. She explains how strategically planning her challenges and launches have allowed her to go from having no clients starting out, to helping over 1,000 “wonderfully weird” female entrepreneurs.   “It’s all about seeing what’s possible.” - Esther de Charon   Today’s Client Case Study on The Sigrun Show: How Esther felt about her business one year ago Why she decided to invest in a mastermind The transformational moment in her business The importance of planning your launch or challenge instead of “launching from the hip” How her previous work experience played a role in her business success The importance of knowing what you are capable of Key Takeaway: Following a plan actually gave me a framework. Within a framework, you can do anything you like.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Whether you realize it or not, your mindset plays a critical role in the success of your business. Your self-belief, confidence, and determination can be the key to going from 5 figures to 6 figures, but many entrepreneurs struggle with their money mindset. In this episode, I go over how changing my mindset around money has impacted my business. I’ll also explain how a simple mindset shift can help you reach your revenue potential - even during the “slow months.”   “Mindset is the key to making money.” - Sigrun   In This Episode of The Sigrun Show: How allowing the “lizard brain” to take control can significantly impact your revenue potential The benefits of competing with yourself to reach your revenue goals Overcoming money blocks and improving your money mindset My theory on why women often struggle with money mindset challenges more than men   Key Takeaways: Reaching your revenue potential comes down to your money mindset. Be persistent and look for creative solutions. Don’t believe in “slow months.” Don’t believe that you can’t make more money. Most importantly - believe in yourself. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset It doesn’t matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don’t work on it. This is why I have put together a free guide for you with all the tools that I use. Sign up now to start to work on your money mindset today!

Martina Fuchs is a Digital Marketing Consultant, Brand Strategist, and the founder of Experten+Marketing. She helps entrepreneurs, mid-sized business owners, and corporations grow their businesses through digital marketing strategies and developing techniques to become recognized as an expert in their field. She has been featured in numerous international magazines including Cosmopolitan, Harper’s Bazaar, and Homes & Gardens and is a highly sought-after speaker, author, and blogger. Martina shares her story and explains how success can sometimes look like a failure during your first launch. She shares how she launched her first online course during an online summit event and the lessons she learned from the experience. “It’s not about the number of people. The conversion rate is what you should be thinking about.” - Sigrun   In This Episode of The Sigrun Show: Why Martina launched a smaller product before launching her signature course How she identified her clients’ pain points to create her pilot project How she launched and sold her self-study course at an online summit Dealing with obstacles during a launch Why she felt her first launch was a failure Calculating your conversion rate The importance of keeping a realistic perspective about your launch Strategies for repurposing your pilot project Key Takeaways:   Stay relaxed - especially when things go wrong Do your best - despite what happens Focus on conversion rates, not the number of seats you fill. Connect with Martina Fuchs: Experten+Marketing   Free checklist: Expert-Positioning (German Edition) Facebook   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

A good business idea either solves a pain or provides a pleasure, but how do you identify what pain or pleasure points your clients want? After all, you don’t know what you don’t know! Finding out what your clients really want from you is often easier than you may think. Your clients often want to see you succeed and are eager to share their problems, their pain points, and possible new product or service ideas with you. In this episode, I talk about  why it’s important to identify what your clients want and how to figure it out. I also share strategies on how you can identify your clients’ pain points or pleasure points so you can give them what they want.   In This Episode of The Sigrun Show: Solving a problem that you have can help you solve your clients’ problems How to identify your clients’ pain points How to identify your clients’ pleasure points How pain points and pleasure points can often overlap   Keith Cunningham’s Formula for Success: Find out what they want Go and get it Give it to them   Resources Mentioned:   Rework by Jason Fried and David Heinemeier Hasson     Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Joanne Sweeney-Burke is the CEO of Digital Training Institute and the author of Social Media Under Investigation: Law Enforcement and The Social Web. She is also an international public speaker, podcast host, and digital marketing trainer with an extensive background in broadcast journalism, public relations, and marketing.   Joanne shares how she gained clarity on her business strategy through firing clients. She also shares some of the mindset struggles she has faced throughout her entrepreneurial journey, how she overcame roadblocks, and how she transformed her business to work less and earn more. “You don’t have to be everywhere all the time.” - Joanne Sweeney-Burke In This Episode of The Sigrun Show: How Joanne came to terms with being known as the expert in her field How she realized she was serving the wrong clients Charging confidently and competently while receiving a positive reaction from clients Overcoming self-worth and self-doubt challenges How she changed her content strategy to reflect her new business direction   Key Takeaway: Sometimes you need to take a step away, especially in your business, and have conversations with other people to get clarity.   Connect with Joanne Sweeney-Burke: Digital Training Institute JBS Talks Digital Podcast Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Many female entrepreneurs around the world dream of retiring their husbands. Some even want to be able to work with their husbands, side by side, in their online business, but only a few women actually achieve this dream. If you would have told me three years ago that I would one day retire my husband, I would probably have laughed. At that time, I was relying on my husband’s income. I was starting to grow my business, and a few years later, my husband lost his corporate job. In this episode, I share my story of how I retired my husband when he lost his job and some of the lessons we have learned from working together.   “The idea that I could replace both of our incomes was outrageous to me, but I worked very hard.” - Sigrun   In This Episode of The Sigrun Show: The turning point in my online business How my husband getting laid off became a blessing in disguise How I was motivated to replace our previous corporate incomes Why having clear roles and responsibilities is critical when working with your partner in your business Having emotional support while growing your business   Key Takeaway: Follow Oprah Winfrey’s advice: “Surround yourself with only people who are going to lift you higher.”   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Maria Husch, aka the Room and Space Expert, is a consultant who helps individuals, businesses, and entrepreneurs discover and create space in their homes and offices to help them achieve their dreams, live happier, and be successful. She is the owner of Nook Interiors, the host of the TV show Maria’s Raum Talk and the creator of three successful online programs.   Maria shares how she doubled her online challenge engagement and had her best online program launch ever in her business. We discuss the importance of staying focused on one big goal, the strategies that worked best for her launch, and the action steps she took to grow her challenge participants and audience. “A new program is always a big thing.” - Maria Husch   In This Episode of The Sigrun Show: Overcoming shiny object syndrome Identifying the most important tasks that will have the biggest impact on your business How planning and mapping out your launch strategy can impact your success Using challenges to launch your online program The importance of launching your online program multiple times Using online surveys to gather information from your audience Overcoming mindset challenges Implementing waiting lists Creating systems that work and making tweaks for improvement   Key Takeaways: Stay focused. Avoid shiny object syndrome. Look at your business and life from multiple angles. Talk to and learn from others.   Connect with Maria Husch: Nook Interiors Ordnungs Challenge Nook Interiors Facebook Page   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Finding your true passion is very important when you’re creating your online business. Many new entrepreneurs often try to offer multiple products or services that match with their varied interests and passions. But focusing on too many things at once can lead you down the path of overwhelm and it can affect your ability to succeed. In this episode, I share the 7 steps to finding your one true passion and how you can identify the right business idea that will help you successfully create the life - and business - you want. “It all starts with a vision.” - Sigrun In This Episode of The Sigrun Show: How a vision board can help you create your vision Strategies for creating a vision board The difference between a dream and a vision Using a “mind map” to help you brainstorm your passions Evaluating your mind map to generate potential business ideas How to identify who your ideal clients are How to create a “business idea matrix” and how to rate each idea Evaluating your top-rated business ideas and coming up with your “why” Key Takeaway: It starts with a vision, then following the steps of finding your true passion and the right business idea. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!  

Jeanet Bathoorn is a Social Media Expert and the founder of Freedom Entrepreneurs (VrijheidsOndernemers®) where she helps entrepreneurs build the life of freedom they deserve. She is a best-selling author of 5 books, including Get Social in Business, as well as the facilitator of the Freedom Entrepreneurs TransAtlantic Cruise - a cruise retreat where entrepreneurs can learn strategies to become more successful in their business. She is also the founder and creator of the Freedom Entrepreneurs Summit, which will be held in the Netherlands on January 26, 2018, where entrepreneurs can learn how to get known quickly throughout their industry. Jeanet shares how she created her business and the strategies she used to achieve her first six-figure launch. We discuss how mindset plays a significant role in achieving your goals and she explains why setting boundaries with those around you - including clients, students, and family - is critically important to growing your business.   “Everything is about mindset.” - Jeanet Bathoorn   In This Episode of The Sigrun Show: The steps Jeanet took to pivot her business from 1:1 coaching to group training and event facilitation Why she created two sales funnels How a cruise retreat differs from other types of retreats Overcoming fears and facing risks Her launch journey The essence of a mastermind and surrounding yourself with the right people   Key Takeaways: Develop your leadership skills Set strong boundaries Use and improve your skills Keep learning and practicing   Jeanet Bathoorn’s Advice to Transform Your Business: Start with yourself. Start with your own process. Look for and connect with people who have done the same.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Launching is one of the best ways to sell an online program. Not only does it create buzz, excitement, and a sense of urgency for your new program, the effects of a successful launch can last for a while - even beyond your launch.   In 2014, I had my first proper online program launch. In this episode, I share the top 20 lessons I learned from my $280K launch, including how to overcome the fear of not selling your program and strategies to grow and nurture your audience.   “Launching needs to be learned and mastered.” - Sigrun   In This Episode of The Sigrun Show: What’s “proper launch?” The importance of over-delivering on your promise Listening to and growing with your audience and clients Improving your products and services for your clients How conversion rates are calculated and what are good rates Creating a funnel that attracts the right people The importance of creating a launch strategy How to overcome the fear of launching Testing your offers Setting realistic and aspirational goals Planning and mapping out your launch while remaining adaptable to change Follow-through strategies Sending one or two more emails than you’re comfortable with Getting clear on who your ideal client Spending time on your sales page The benefits of offering live Q&A calls Segmenting your launch list How asking your audience why they didn’t sign up can help you improve your messaging and launch strategy The importance of taking time to build trust before asking for a sale Why you should have a shorter launch window   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot!

Michelle Seaton Witte is a Facebook Live expert who has spent the majority of her life on stage or in front of the camera. Following her passion for performance and using her degree in Marketing, she became a Facebook Live and Presentation Coach to help entrepreneurs feel comfortable in their own skin and leverage the power of presenting on stage and in live videos. She joins me in this episode to share how she discovered her passion for Facebook Live and why she decided to do 100 live videos in 100 days. She also explains how going live daily for 100 days has significantly impacted her business. “They’re not necessarily interested in what you’re talking about. They’re interested in you.” - Michelle Seaton Witte   In This Episode of The Sigrun Show: How Michelle got started with Facebook Live videos Overcoming mindset blocks and fears How to use Facebook Live videos to authentically build your audience Using challenges to develop ideas for online programs How to use Facebook ads and Live challenges to grow your list   Key Takeaway: Once you overcome caring what other people think of you, you become addicted to the endorphin rush.   Connect with Michelle Seaton Witte: MichelleSeatonWitte.com The 7 Secrets to Mastering Going Live Online   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Growing a business from the ground up is no easy task. There’s a lot to learn, a lot to plan and a lot to do to make it work. My first year in online business was 2014. I had been writing blog posts about how entrepreneurs can find their passion and find the right business idea. Then I realized I needed to create a freebie, figure out a way to drive more traffic to my blog posts to grow my email list, and - of course - find new clients. In this episode, I share how I built a successful online business, the lessons I learned about creating freebies and growing an email list, and how my business went from zero to six figures in 12 short months. “No matter how great online business can be, nothing trumps meeting people face to face.” - Sigrun   In This Episode of The Sigrun Show: Creating freebies that attract the right attention Creating and testing my first online course Strategies I used to grow my email list How one newspaper interview helped me grow my coaching business Hiring a VA Creating a paid membership program with new and repurposed content Using challenges to grow my Facebook group My first encounter with overcoming money mindset challenges Overcoming limiting beliefs Using free coaching sessions to identify what my audience truly wanted   3 Keys to Achieving Success in Online Business: Perseverance Optimism Willingness to Test and Learn   Resources Mentioned:   Fanpage Karma Webinar Jam Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Katharina Maier is the owner of FRAU MAIER Stilberatung, a style consultancy company. She is passionate about helping women throughout the German-speaking market to identify their individual style. Katharina is recognized throughout her industry as the “design detective” and understands the impact that personal style has on her clients’ self-esteem, self-worth, and self-value. Through her online courses, webinars, and workshops, she is on a mission to help them feel great about themselves and their wardrobe Katharina is currently in my VIP Mastermind program and she joins me today to share how learning how to properly launch an online program has led her to create a 6-figure business. “For me, it’s absolutely vital that I feel comfortable with the price that I am charging.” - Katharina Maier   In This Episode of The Sigrun Show: What inspired Katharina to create an online course Strategies she implemented throughout her launch Growing your email list and using challenges to build engagement, excitement, and momentum How she is changing her product portfolio for the future Setting boundaries to achieve personal and professional goals Strategies she is using to fine-tune her course Being confident and growing with your prices How long she kept her cart open The importance of stretching your comfort zone with your email marketing campaigns Using Facebook ads during your launch Key Takeaways: There are always clients who want a premium product from us. It is up to us to figure out what it is. Make sure you are comfortable with the prices you set for your programs. Don’t wait to get the help you need to achieve your goals.   Connect with Katharina Maier: FRAU MAIER Stilberatung Frau Maier’s Style Mission Course   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!  

I always wanted to have my own business. While it may seem like my business was an overnight success, in reality, it was years in the making. It took many years for me to develop the courage to start a business and several more years to figure out what I wanted my business to be. In this episode I share how I started my business without a clear business idea and the pivots I’ve made throughout my journey. “I knew it would take time - but it was only a matter of time.” - Sigrun   In This Episode of The Sigrun Show: Getting clear on what you want and the lifestyle you want to live My first business idea and why I chose not to pursue it How I became a business consultant How I discovered my passion and what I was good at   Key Takeaway: It takes time to realize and develop a strong business idea.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Katrin Hill is a Facebook Marketing Expert who is passionate about helping entrepreneurs grow their businesses by developing strategies to make Facebook work for them. She is recognized in the industry for organically growing her Facebook community. I first met Katrin in my Accelerator Mastermind program before she joined my VIP program. She already had a growing list with a great following as well as a few online courses, but she launched those courses without a sound plan in place. In this client case study, Katrin shares how she developed an action plan to launch her latest course and how this plan set her on the path of achieving a 6-figure launch. She shares how she realized that selling to her email list was significantly easier than selling her course on social media and the benefits of focusing on only a few courses instead of continually creating new material. “One of the biggest shifts in my business was actually planning the whole launch.” - Katrin Hill In This Episode of The Sigrun Show: The importance of planning your launch a year in advance Documenting metrics throughout your launch to improve future programs How offering a “Super Early Bird” promotion can impact your success Using challenges, webinars, and mini-courses to maximize your launch strategy Strategies for creating social proof throughout the launch phases Using email templates to launch future courses Introducing affiliates to amplify your success   Key Takeaways: Proper planning will significantly impact the success of your launch. Use social proof to incorporate the “know, like, and trust” factors. Don’t overlook the power of your email list. You don’t need a lot of affiliates to be successful with a launch. You just need the right ones.   Connect with Katrin Hill:   KatrinHill.com   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!  

You’ve probably heard of Tony Robbins. He’s a well-known inspirational life coach and business strategist who has impacted thousands of people through his self-help books, seminars, and speaking engagements. When I first attended a Tony Robbins seminar in 2008 called Unleash the Power Within, I was still working in the corporate world as the CEO of a large company. I had heard a lot about him and wanted to learn more. What I didn’t expect was that my life would be transformed from attending this event! In this episode, I share how this life-changing seminar helped me discover my passion to be an entrepreneur and find my true love. “Love is like passion. You have to be open and vulnerable to find both.” - Sigrun   In This Episode of The Sigrun Show: How sharing my deepest secrets and recognizing my limiting beliefs helped me open up to new relationship possibilities Making decisions about once-in-a-lifetime opportunities How determination got us through tough times The importance of having passion in your professional life How “Live with Passion” became our motto in life and business   Key Takeaways: Passion is within you. When you are ready to receive, love will be there, too. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Sif Traustadottir is an animal behaviorist and veterinarian in Iceland with over a decade of experience helping pet owners live in harmony with their pets. She is the owner of Sif the Vet where she helps people understand their pets’ behaviors and develop preventative and training strategies to improve their pets’ behaviors. I first met Sif in my Momentum Mastermind group. She already had a small email list as well as a few courses, but she was struggling to maintain a sustainable income. In this client case study episode, she shares her entrepreneurial journey and how she developed a sales funnel that consistently results in a 70% profit for her business every month. “Sometimes what people want from us is so obvious in hindsight, but we have a blind spot to it.” - Sigrun   In This Episode of The Sigrun Show: The benefits of surveying your list Using tripwires to nurture and engage your audience Offering multiple entry points to your funnel Using Facebook Live videos to increase conversions Comparing conversion rates between video ads and blog post ads Why video ads often work better than text ads Evaluating Facebook ad conversion costs How she plans to improve the funnel Creating a product to upsell to your list The benefits of networking with your local market   Key Takeaways: Learn what your audience wants to learn from you by surveying your list. Develop a sales funnel that gives your audience what they want while nurturing them. Test various advertising campaigns and monitor them closely.   Connect with Sif Traustadottir: SiftheVet.com Sif the Vet on Facebook   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!

Sue B. Zimmerman is the recognized expert on Instagram marketing strategies for entrepreneurs. She is passionate about helping small business owners impact the world and grow their businesses through Instagram marketing techniques. She has been a featured speaker at Social Media Marketing World, Social Media Camp and Social Media Day San Diego. She has taught thousands of entrepreneurs around the world how to grow their following and sell their products and services through her virtual training programs, mentoring groups, and one-on-one coaching services. In this episode, Sue shares how she was inspired to learn about Instagram and what motivated her to teach others how to use it to grow their businesses. She also gives tips on how to grow an authentic audience on the platform.   “You have to earn a follower.” - Sue B. Zimmerman   In This Episode of The Sigrun Show: The importance of leading with relationships The difference between growing a following and growing an authentic following Crafting an Instagram post like you are talking to one specific person Strategies for tracking traffic Promoting freebies on Instagram How the Instagram Explore algorithms work Identifying and avoiding fake accounts and negative people Using Instagram Stories for growth opportunities Gathering insights and analytics from Instagram Stories Using hashtags and geotags in Instagram Stories How Sue nurtures her followers and email subscribers Selling products and services on Instagram Creating urgency around your products   Key Takeaways: You have to decide that you want to make Instagram one of your social platforms and go all in. Have a bio that says exactly who you are and what you do. Have content that is interesting to look at and makes sense. Pay attention to the people tapping through your whole story then, send them some love and connect with them.   Resources Mentioned: Bitly   Connect with Sue B. Zimmerman: SueBZimmerman.com Sue on Instagram The Instagram Expert (Sue’s business Instagram account) Sue’s first YouTube video Sue’s Allbirds Shoes Video   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lisa Peek, founder of The Impact Ripple, is a money and impact coach who is passionate about helping entrepreneurs play a bigger game in their businesses and transform their mindset around money through her online courses and coaching programs. Lisa has previously joined me in Episode 18 for On Air Coaching to figure out how to take her offline business to an online platform. In this episode, Lisa joins me for the very first Client Case Study episode to share how she successfully launched and marketed her first five-figure online course. She also shares some of the mindset challenges she faced during her launch and how she overcame them.   “Every time you take a step, there’s a new technology aspect associated with it.” - Lisa Peek   In This Episode of The Sigrun Show: How she tracked the progress of her goals How passion and staying committed to her vision helped her achieve her goals Dealing with mindset challenges Lessons she learned throughout her launch Learning about Facebook ads and how retargeting ads work Her launch strategy and how she grew her list How long she kept the cart open and why she feels it was too long Offering a bonus for “fast action-takers” How interacting and engaging with her audience impacted the success of her launch How messenger bots can help make it easier to interact with your audience What she plans to do differently for her next launch   Resources Mentioned: WebinarJam ActiveCampaign   Key Takeaways: Take things step-by-step. You can’t force anything. Stay focused. Interact and engage with your audience.   Connect with Lisa Peek: The Impact Ripple Lisa’s Facebook page   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining for this free live training now!

Jill Stanton is the co-founder of Screw the Nine to Five, her and her husband Josh’s slice of the internet where they teach unsatisfied webpreneurs how to eliminate the overwhelm, focus on the right tasks and build their businesses strategically. Jill joins me to share the secrets she has learned to get high retention rates and creating raving fans for an online membership program. She explains the four pillars that keep your community members engaged, how she encourages member integration into her online community, and how she uses her free Facebook group community as a funnel tool to promote her paid membership program. “With membership sites, you are at the mercy of the member experience.” - Jill Stanton In This Episode of The Sigrun Show: Why Jill never closes the cart on her paid membership program The “secret sauce” to get people to join Why she heavily promotes her free Facebook group and why she closed the first free group How she surveyed her group to deliver content in a format they want How she builds her email list The nurture sequence to move free group members into a paid community How to encourage member integration in a community Using member-created content What the “virtual campus” is and how it helps members build momentum on work-related tasks Resources Mentioned: ManyChat Sococo Connect with Jill Stanton: Screw the Nine to Five Screw Community Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Chronic pain and illness affects millions of people worldwide. In many cases, it leads to having to retire, being let go from a job and having a hard time finding a new job. This is what happened to me. Before I started my online business, I was the Managing Director at a medical technology company and was experiencing excruciating pain. Despite visiting multiple doctors and specialists, no one could figure out what was wrong or how to treat my pain. I could no longer work. In this episode, I share my journey with Repetitive Strain Injury and how being diagnosed with a chronic illness has inspired me to become an online entrepreneur. “It may not be the best solution for everyone with a chronic illness, but for me, it was the best medicine.” - Sigrun In This Episode of The Sigrun Show: How I was diagnosed with Repetitive Strain Injury My struggle with getting a proper diagnosis My employer’s reaction to my chronic pain How I finally began finding relief for my RSI What finally inspired me to follow my dream and start my own business How I’m managing my RSI while running a business The hardest part about having my own business Get Free Access to My Most Exciting Live Training Yet Are you ready to become a create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram.

Denise Duffield-Thomas is a money mindset coach and mentor with a passion for helping female online entrepreneurs develop a healthy mindset around making money, getting paid what they are worth, and controlling their financial situations so they can lead fulfilling lives. She is an award-winning international speaker and has written two best-selling books: Lucky Bitch and Get Rich, Lucky Bitch. Denise talks with me about her story, what her first few online courses were like and how she used these experiences to learn and improve her courses over time. She also discusses how following her passion led her to creating her first million-dollar course, the mindset challenges she had to overcome and gives tips to new entrepreneurs considering creating their first online course. “It’s your course, you decide. You have to feel good about what you are charging.” - Denise Duffield-Thomas In This Episode of The Sigrun Show: The importance of starting a blog or podcast before launching a course How passion plays a role in developing a highly profitable online course Reframing failures as learning opportunities to learn and grow Tips on growing your audience Developing systems and infrastructures before launching a course The benefits of limiting the number of participants in your first few courses How creating a course can help you create boundaries in your business When to start selling affiliate courses Overcoming money mindset blocks Creating a membership program vs. selling a time-limited course Why consistency is critical to your success How Denise’s motto “All roads lead to bootcamp” has helped her overcome “shiny object syndrome” Key Takeaways: Before you launch your first course, start with blogging or podcasting first. Develop systems that will support your course before you launch. Start small. The road to creating something that could be a million-dollar course is littered with bad ideas. Keep going. Be consistent. Connect with Denise: LuckyBitch.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Denise’s Free Money Mindset Workshop Reclaim Your Money Power Discover The 3 Mistakes That Keep Women Entrepreneurs Broke and Exhausted – And How You Can Eliminate Them!

Marketing is one of the most important parts of running your business. Without it, your potential clients won’t find you or your services. While marketing is key to a business’s success, many entrepreneurs spend too much time marketing their services and not enough time on activities that directly result in revenue to scale their business. Birgit Pestalozzi is the owner of The Happy Heart Coach, a relationship coaching business focused on helping successful women in business find their “Mr. Right” in a time-efficient manner. Over the last several months, she has spent more time and energy on nurturing her growing audience than she has focusing on creating revenue-producing products. She joins me to learn strategies that can help her spend less time on marketing, overcome the “shiny objects syndrome,” and focus on the right things that will help her grow her business. “You don’t have to do everything.” - Sigrun In This Episode of The Sigrun Show: Identifying one medium that you enjoy and connects with your target audience The purpose and profitability of hosting retreats The benefits of batching tasks Outsourcing tasks to help avoid procrastination Developing strategies and processes that help you be more efficient Tips on finding the right people for your growing team Resources Mentioned: Virtual Staff Finder Upwork Key Takeaways: Pick one medium to focus on Outsource time-consuming tasks Repurpose your content Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Being in business is a journey. When you are first starting out, you are often focusing on ways to become known in your industry, to grow your mailing list, and to find your first clients. When I began my entrepreneurial journey, I started from scratch. I didn’t have a mailing list or any clients. I needed a lot of hand-holding, so I signed up for many different courses. Over the years, as my business and my clients’ businesses began to grow, I learned a lot and created a roadmap to building a profitable online business. Today, I’m sharing that roadmap with you. I’ll also discuss why it’s important to follow each stage instead of jumping from one stage to another. “Signature courses cannot be created on Day 1.” - Sigrun In This Episode of The Sigrun Show: What is “Stage 0” and why it’s often the most frustrating stage for entrepreneurs Why beta testing is important when starting your business How to begin charging and setting price-points for your programs or services How to identify what your audience really wants The importance of creating your signature course before creating a Mastermind program Why it’s important to add masterminds to your portfolio How to build authority in your niche Resources Mentioned:   Mark Schaefer’s book:  Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age   Episode 5 with Mark Schaefer: How to Become Known in 30 Months or Less Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Get free access to the 7 Stages training videos and take your online business to the next stage.

Being able to communicate what you do, the problems your products or services can solve, and the results your clients can expect by working with you is a challenge that many new business owners face. After all, if you are not able to explain what you do, you may lose a potential client or customer. Irina Fotland is the owner of Fabfengsuinista, a lifestyle entrepreneur and “Big Visionary Optimist” with a passion for helping people develop an abundant lifestyle and flow in their business through Feng Shui techniques. Irina joins me to learn communication strategies to convey the types of problems her services can solve and the results client can expect when they work with her. We discuss how creating case studies can help you gain clarity on what you do and how to identify specific keywords your potential clients may use to find your services online. “Use the words that people understand.” - Sigrun In This Episode of The Sigrun Show: The benefits of defining your niche How too much detail explaining your methods can negatively impact your business Using keywords to identify and connect with your ideal clients Writing case studies as blog posts to explain how your services solve your clients’ problems How to use blogging as a way to get clarity on what you do Key Takeaways: Using fancy words doesn’t help people understand what you do. It can actually do the opposite. Creating weekly case studies can help you get clear on what you do and how you serve your clients. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Amber McCue is the founder of NiceOps, an organization that helps busy business owners learn to manage their time and business efficiently and effectively. She is a business operations expert passionate about helping entrepreneurs streamline their success through process-oriented, procedure-based strategies. Amber joins me in this episode to discuss how entrepreneurs can get more accomplished by outsourcing tasks in their business. She also shares the secrets to building a winning team. We discuss how to identify what tasks you should consider outsourcing as well as the steps to take when hiring your first team member. “It takes a lot of energy to run a business.” - Amber McCue In This Episode of The Sigrun Show: The importance of defining your values before you begin hiring a team How to treat contractors as team members Maintaining relationships with your contractors - even between projects Whether or not to hold regular team meetings Handling responsiveness and creating project charters Creating an organizational chart What to include in a job description Creating a “What Must I Do” list to identify what you should not outsource Mindset shifts associated with hiring and building a team Key Takeaways: Define your values as a business Conduct a simulation test task Maintain communication and relationships with your team Create metrics to know whether tasks are achieving results Resources Mentioned: Slack Asana Connect with Amber McCue: AmberMcCue.com ThePlanathon.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Elisabeth Engel is a certified OpenMind Coach  who works with highly sensitive and highly gifted people. Even though she has hosted workshops and invested in marketing courses, Elisabeth is struggling to find new clients. In this episode of On Air Coaching, Elisabeth and I  brainstorm ways she could attract new clients, market her services, and grow her business. We look at ways to promote in-person workshops, strategies to improve her content marketing efforts, and the importance of creating a high-value freebie to attract new subscribers to her mailing list. “Invite them to interact with you in a way that doesn’t feel scary.” - Sigrun In This Episode of The Sigrun Show: The “know, like, and trust” formula Replicating things that have worked in the past Tips on keywords and optimizing SEO for your website Short-term and long-term strategies to gain new clients The power of using a call-to-action Building a mailing list and creating a funnel system Using Facebook redirection ads to maximize your content marketing Setting up workshops to increase engagement and build trust Creating a newsletter “welcome” series and nurturing your list Resources Mentioned: Meetup.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Rachel Luna has become known as the Queen of Confidence. She is a confidence coach passionate about helping women gain the confidence they need to achieve their goals, passions, and dreams. She is the author of the bestselling book: Successful People are Full of C.R.A.P (Courage, Resilience, Authenticity, Perseverance): A Step-by-Step Guide to Getting It Together & Achieving Your Dreams as well as a public speaker. Rachel joins me to share her story, discuss why women are often less confident than men, and what we can do to gain the confidence we need to truly make an impact on the world. We also talk about some of the key areas that often hold women back from achieving optimal confidence and how we can overcome them. “We all tell ourselves stories based on facts.” - Rachel Luna In This Episode of The Sigrun Show: How holding on to the emotions behind facts impacts your confidence The importance of facing facts without telling a story The link between self-worth and self-confidence Recognizing what you need and asking for it The societal roles that affect confidence in women versus men Confidence-building strategies for women Rachel’s definitions of true confidence and false confidence Being committed and intentional to improve your confidence The effects of comparing yourself to others Honoring what you are truly good at and staying in your “zone of genius” Key Takeaways: The idea of being confident all the time is a pipe dream. If you stop telling yourself false stories, you will develop more confidence in who you are. Men are just as insecure as women. They are just better at hiding it. You can’t have a feeling or emotion without a thought. Resources Mentioned:   The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks PhD.     Connect with Rachel Luna: RachelLuna.Biz   Rachel’s book: Successful People are Full of C.R.A.P Rachel’s upcoming book: Girl Confident     Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Ariane Heinz is a vocal consultant and the owner of Ariane Leanza Heinz where she works with local clients such as The Walt Disney Company and TEDx Zurich speakers to develop their voice, gain the confidence to perform, and learn to sing through her unique coaching and mentoring programs. She is also the facilitator of the Creator Mindset Summit, which will go live on September 1st through 7th. Ariane joins me today to develop a strategy for taking her offline coaching business online to help more people develop their speech and singing skills and gain the confidence to perform on stage. We also discuss the importance of starting a short, 6-week online course and marketing strategies to help her grow her list and increase her online visibility. “The shorter your first program is, the better.” - Sigrun In This Episode of The Sigrun Show: Identifying your online target audience Why niching your services makes you more attractive to the people you work with Creating a promise for your new online program Identifying what your audience wants from your program Creating and launching a 6-week beta program Why you should start with a 6-week program Taking the next step after launching your first online course The importance of recording your coaching sessions - both online and offline Resources Mentioned: Zoom Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Shazzie is a life and business mastery mentor, the host of Raw Kitchen on The Active Channel, and the author of five books. She is a recording artist of guided meditations for Divinity Publications, Ltd as well as the creator of several online transformational courses, including New 2 Raw and Divinity in a Box. I first met Shazzie a few years ago through an online mastermind group and have loved her ever since. Shazzie joins me today to share her story, give insights on how entrepreneurs can grow their first million dollars, and talk about her new course: The Grow Your First Million Members Club. We also discuss the importance of building duplicatable systems and why growing your email list is so important to your overall success. “The key to all of life's treasures is simplicity.” - Shazzie In This Episode of The Sigrun Show: The life experiences that made her choose to pivot her business How she sold her first business The impact of writing down your goals and intentions Creating systems to scale your business Taking risks and identifying weak points in your business The importance of growing your email list How to identify what your clients want and the format they want it in Key Takeaway: The biggest thing is to get systems in place. If you do something and you are having to manage it every day, you’ll never be able to scale your business. Resources Mentioned: Typeform Connect with Shazzie: Shazzie.com Detox Your World book Grow Your First Million Members Club Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lisa Peek is a Money and Impact coach and the owner of The Impact Ripple. Her mission is to help entrepreneurs overcome their mindset limitations around money, allowing them to play a bigger game, grow their businesses, and create a massive impact on the world through her one-on-one coaching and Abundance Bootcamp programs. Her goal is to grow her Abundance Bootcamp group coaching program to over 50 participants and increase her engagement during her upcoming launch. Lisa joins me today to learn engagement strategies that will help her get more members into her program. We also discuss how messenger bots can be used to impact her engagement and help increase sales. “You can launch with a pop-up Facebook group without it being a challenge.” - Sigrun In This Episode of The Sigrun Show: Ideas to motivate people to join pop-up Facebook groups before a launch The benefits of using pop-up Facebook groups to launch a program Using messenger bots to increase engagement Rules and best practices for messenger bots Ways to prompt interaction in your pop-up group Integrating sliders and messenger bots on your sales page Creating action and response triggers with messenger bots Resources Mentioned: ManyChat Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Lisa Larter is a business coach, consultant, speaker, and the author of Pilot to Profit. She is the founder of The Pilot to Profit Success System, a program that has helped thousands of entrepreneurs better understand how to build their businesses for success. Her career began in the retail industry where she worked her way up the corporate ladder before owning her own retail store. Through her journey, she realized there was a lot about entrepreneurship that she knew that others did not. She decided to sell her retail business and start her entrepreneurial journey as a business coach. Today, Lisa joins me to share her story, how she started her coaching business, and how she hosted and filled a live event with over 300 entrepreneurs. She shares the lessons she has learned from her first live event as well as tips on what to expect when hosting your own. “People can’t buy what you can’t communicate.” - Lisa Larter In This Episode of The Sigrun Show: Why she decided to host a live event The “continuum of trust” philosophy How live events enable you to deepen relationships and opportunities in your business Creating a movement at one event for the next event Profitability of hosting an event Negotiating contract terms with venues Looking for sponsorship partnerships The difference between social event managers and revenue-generating event managers Why having a good-sized following is important for your event’s overall success Marketing strategies for live events The pre-, during, and post marketing activities for live events Lisa’s Lessons on Hosting a Live Event: Be prepared to invest a lot of money Figure out how to create leverage Connect with Lisa Larter:   LisaLarter.com/event - Grab your Early Bird tickets today! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram.

Beatrice Drach is a fitness and health coach with over 20 years of experience in the healthcare industry. She obtained her Master’s degree from the Medical University of Vienna in the field of Health Promotion and Prevention. She runs a successful offline health coaching business and has recently decided to take her business online. Beatrice joins me today to learn time management strategies that will help her start her online business and successfully launch and fill her online membership program. “You are the boss of your calendar in your business.” - Sigrun In This Episode of The Sigrun Show: How to find time to scale your business How taking one day off from your offline business can impact the growth of your new online program Prioritizing and setting intentions Time-blocking strategies Creating a sense of urgency for your new online program The benefits of offering multiple fee structures for your online program Creating an exciting call-to-action statement How setting a launch date can motivate you to take strategic action Key Takeaway: If it is important enough to you, you can make the space. Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Zach Spuckler is an online business strategist, consultant, and the founder of Heart, Soul, Hustle. He teaches online entrepreneurs how to grow their businesses with Periscope, Facebook Ads, Facebook challenges, and messenger bots through his online courses and one-on-one coaching services. At the age of 22, Zach grew his business to multiple 6-figures, allowing him to quit his job and leave school. Today, Zach shares his tips and insight on how Facebook challenges can help you sell your high-end programs, make more money, and grow your business. He explains how challenges allow you to position yourself as an expert in your field and the steps you should take to create a successful 5-day challenge. “If you want to charge high-end, take the time to goal forecast. Start there.” - Zach Spuckler In This Episode of The Sigrun Show: How Zach grew his business to 6-figures within his first year. Using Facebook challenges to build relationships with your audience. Being clear on the intention of your challenge. Being clear on your buyer’s transition patterns from announcement to conversion. Factors to consider when launching a challenge. Why using free coaching challenges is not a good idea to launch a high-end program. The importance of giving your audience small, actionable, micro-commitments that move them to purchasing your program. Overcoming challenge objections, obstacles, and negative feedback. How challenges help you research your audience. Why challenges work well for both new and advanced business owners. Zach’s Tips on Structuring Your Challenge: Start with a tangible outcome. Create a space to interact with your audience. Join the How to Plan a Challenge Event! Learn how to map out and build a strategy to create your own successful 5-day challenge! Visit HeartSoulHustle.com/Sigrun to join Zach Spuckler’s How to Plan a Challenge Event! Hurry! The event begins on August 14 at 9 AM. Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Janna Scharfenberg is the founder of In Good Health, a company focusing on helping individuals achieve optimal health and yoga instructors improve their yoga classes. She has helped thousands of people through her coaching, workshops, and online programs. Janna is in what I call stage four of the 7 Stages of a Profitable Online Business. She has already launched a few small courses, as well as a signature course, and would like to scale her signature course, but she’s not sure how to do it without sacrificing quality. In today’s On Air Coaching segment, I provide Janna with strategies to scale her signature program while still achieving the high-quality standards and credibility. “There are ways to be visible and approachable without answering every single question.” - Sigrun In This Episode of The Sigrun Show: How your mindset plays a role when launching a signature program on a massive scale Assigning homework, tests, and final exams Creating certifications Strategies for assigning homework for your signature course without overwhelming yourself How to use Facebook groups to scale your signature course while remaining visible and approachable Key Takeaways: Set boundaries Have co-coaches as an option Allow course participants to grade other students’ homework Create course options with and without certificates Resources Mentioned: Coursera   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Natalie Eckdahl has successfully built her personal brand and online platform from the ground up through her podcast, the Biz Chix Podcast. She is a business coach, keynote speaker, and professional facilitator and has been featured in Inc. Magazine, Fast Company, Entrepreneur Magazine, and The Huffington Post. Natalie launched her podcast in January 2014 and has been featured as one of the Top Business Podcasts on iTunes. Today, her show has over 200 episodes for female entrepreneurs and women in tech. She joins me today to share how she got started as a podcaster and her podcasting process. She also shares her insight and experience on how starting a podcast can help you grow your coaching business and attract new clients. “A great place to start podcasting is by being a podcast guest.” - Natalie Eckdahl In This Episode of The Sigrun Show: How her podcast led her to launch masterminds and one-on-one strategy sessions How she booked guests for her show The benefits of podcasting The value of having a back catalogue of your show How to turn your listeners into clients The importance of doing solo episodes How hosting on air coaching calls helps you position yourself as an expert and connect with your clients and listeners Why it’s important to be a guest on podcasts and how it can impact your business Why networking is important in the podcasting industry Is the podcast industry over-crowded? Key Takeaways: Start with your why. Really think about what you want your show to do for you. Do something to stand out. Niche down. Really go specific. Create quality content. Remember - anytime you put a podcast out there, that could be the first - and only - episode a potential listener listens to. Resources Mentioned: Lead Digits Shane and Jocelyn Sams - Flipped Lifestyle Podcast Audio Technica ATR-2100 microphone Libsyn Heil PR 30 microphone - great for women’s voices Heil PR 40 microphone - great for men’s voices Focusrite audio interface Connect with Nicole Eckdahl: Biz Chix The New Podcasters Resource Guide   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

About two years ago, I had the idea to start a podcast - but I had many reservations. I had seen many entrepreneurs have a podcast, but I was unsure whether I should start one myself. Was podcasting only going to promote my guests? How was podcasting going to be relevant to my business? Two years later I had done 100 webinars and I wanted a new way to connect with my audience and the idea to do podcasting came up again. But I still had doubts about starting a podcast. That is, until I attended the Social Media Marketing World 2017 conference and listened to the inspiring speakers like Kate Erickson and Mark Schaefer. Today, I want to share with you my personal journey into becoming a podcast host. I’ll share everything from what tools and equipment I use to record my episodes, how I find and book guests, and the investments I have made to turn my dream of producing 100 episodes in 100 days into a reality. “When I make a decision - I make a decision. There was no turning back.” In This Episode of The Sigrun Show: How Kate Erickson’s Social Media Marketing World 2017 speech inspired me to launch my podcast How Mark Schaefer’s speech inspired me to launch 100 episodes in 100 days How I planned the podcast topics and content How I picked the intro music How putting positive pressure on myself helped me overcome my procrastination Booking and episode scheduling techniques Asking guests for bios and headshot photos Why I decided on 30-minute episodes Using scripts, notes, or speaking unscripted Why I launched with 10 episodes Getting listeners to download, subscribe, share, and review on iTunes Achieving iTunes New and Noteworthy How I promote the show Getting your show approved on iTunes Key Takeaways: Listen to other podcasts to create ideas for your show Decide on what you are willing to invest Decide if it’s something that will benefit your business Record your episodes in .WAV format to achieve a polished, professional sound quality Always make it valuable for your guests - especially those guests you don’t know My Podcast Setup At My Desk: Rode NT-USB microphone Beats Studio Headphones iMac Adobe Audition - for my audio Zoom - for video Zencastr - for guest audio My Podcast On-The-Road/Starter Kit Setup: Audio Technica ATR2100 microphone Beats Wireless headphones Macbook Pro Additional Resources: Art of Podcast - audio editor Lidwell Writing Services, LLC - show note provider 2BillionBeats - custom made music Schedule Once - scheduling program Typeform - form program Zapier - automation tool GarageBand - recording software Audacity - recording software Dropbox - file sharing Libsyn - podcast hosting Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe, and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Pivoting your business to focus on other passions or to expand and grow your business can be a challenge. There are many mindset challenges and concerns you may need to overcome to take the next step and take action. My guest today is Suzy Ashworth, TEDx speaker, mentor, and the founder of The Calm Birth School - the world’s first online school offering hypnobirthing video training programs. She is also the author of The Calm Birth Method: Your Complete Guide to a Positive Hypnobirthing Experience, which is currently published through Hay House. Suzy joins me today to share how she became a calm birth educator and why she transitioned her business to becoming a mindset and miracles coach. She also explains how she became a TEDx speaker and Hay House author and how her mindset and intention setting techniques helped her achieve these goals. “You have to take aligned-in-spite action.” - Suzy Ashworth In This Episode of The Sigrun Show: How Suzy transitioned her business to become a mindset and miracles coach Identifying when to make the mindset shift to level up your business How she became a TEDx speaker and Hay House author Why setting intentions are critically important to up leveling your business What she means by “taking aligned-in spite action” and how it can benefit your business and mindset Overcoming the fear of success How publishing her book and becoming a Hay House author has impacted her business Key Takeaway: The biggest thing that prevents anybody from taking the next step is what’s going on between their ears. Connect with Suzy Ashworth: The Baby Business School The Calm Birth School SuzyAshworth.com Facebook Instagram   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show.

On today’s episode, I’m coaching Ingrid Huskens who is a hypnotist, psychotherapist, trainer, and coach. She is the owner of Leef je Passie (Eng. Live Your Passion) with a passion for helping others on their personal or intuitional growth journey live to be happier and healthier through her one-on-one treatments, coaching programs, and workshops. Ingrid has decided to expand her business by offering her online programs to a wider audience, but she’s not sure what the next steps should be to make it happen. “It’s about taking them on a path without creating four different programs.” - Sigrun In This Episode of The Sigrun Show: Creating one program that appeals to many people with different experience levels How to create a learning journey for your online course and program participants Identifying your client “buckets” and the criteria of each bucket Creating tiered programs and why they are beneficial to your business and your advanced clients Creating your signature system How to create marketing materials that speak to each client bucket Resources Mentioned in This Episode: Ryan Levesque’s ASK Method Ryan Levesque’s book: ASK Method Blueprint Pat Flynn - Smart Passive Income Key Takeaways: Ask your audience what they want Figure out your client buckets Create one program that is general enough to apply to all your buckets, but specific enough that everyone feels fulfilled Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show.

Have you ever wanted to pack up, fly to a new country and forget about your business for a few months? Having your own business comes with many responsibilities. Sometimes, entrepreneurs begin to lose their drive - their passion - after a few years. So, what should you do in order to give yourself the breathing space you need to remain fully committed and re-energized in your business when you start to feel drained? Natalie Sisson, founder of The Suitcase Entrepreneur, author, and public speaker joins me on the show today to share why she took a sabbatical from her business after 7 years and how taking a break has impacted her perspective, clarity, and drive to continue. She provides powerful tips on how to plan your sabbatical, the importance of preparing your team, and how taking a few months off affected her sales. “I think it’s good to step back from your business. Everybody should try it from time to time.” In This Episode of The Sigrun Show: How she planned to take a break from her business How she prepared her team Planning your content marketing strategy in advance How she automated her sales funnel   Key Takeaways: Taking a sabbatical can give you a better perspective on where your business currently is, where it’s going, and give you clarity on what your next steps should be With proper planning, the right team, and strong systems in place, your business can still thrive - even without you. When you come back to your business after taking a break - ease into it. Resources Mentioned in This Episode: edX The Science of Happiness InfusionSoft ConvertKit Teachables Click Funnels Connect with Natalie Sisson: Suitcase Entrepreneur Natalie Sisson website Twitter Instagram Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs, I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes: Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review!

Welcome to the first episode of The Sigrun Show’s On Air Coaching where I coach one of my SOMBA clients to help them overcome a challenge in their business. In this episode, I’m coaching Elisabeth Kollman, owner of Die Geschaftsmama (Engl. Biz Mums). Elisabeth has a passion for helping new mothers take the necessary steps they need to start and grow their own successful business. She specializes in helping new mothers realize their business dream, learn and stress management strategies to help them juggle being a new mother and new business owner through her online courses, premium programs, and one-to-one coaching calls. Elisabeth had already decided that she wants to add a membership to her portfolio but she is not sure how to structure it so it benefits her business and her clients in the best way. “The key to a successful membership site is retention rate.” – Sigrun In This Episode of The Sigrun Show: How to identify serious prospects versus curious prospects How the “know, like, and trust” factor affects your ability to sell courses and fill membership sites The commitment required to create a successful premium membership program Why you should consider membership programs as an additional revenue stream – at first Should you provide all of your courses and content to your program members, or be selective? The benefits of creating a tiered membership program How to structure a membership program for a successful future Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share and review the show Thank you for joining me on this episode of The Sigrun Show. Did you enjoy this episode?  If you did, please share, subscribe, and give the show a review on iTunes.

Elena Herdieckerhoff is an ambassador for highly sensitive people (HSPs), Business Mentor and Motivational Speaker. She is the founder of Entreprincess and Sensitive Awakening as well as a fellow TEDx speaker. She is on a mission to help spread positive awareness and inspiration for highly sensitive people around the world. On May 21, 2016, Elena delivered a powerful speech on the TEDx Paris stage. Her talk generated over 1-million views on YouTube and even inspired her to create a new business - Sensitive Awakening. On today’s episode, Elena joins me to share her journey to becoming a TEDx speaker, the work involved in creating a powerful talk, and the steps she took to promote her video to achieve such amazing results. “Going viral actually starts when you write your script.” - Elena Herdieckerhoff In This Episode of The Sigrun Show: How she became a TEDx speaker The importance of being intentional when setting goals Why it’s important to “kill the parts you love the most” when creating your TEDx script The importance of asking for constructive feedback - and when to forget it Why your talk should never be about you Tips on practicing and memorizing your script Why you should include quotes in your TEDx script The benefits and drawbacks of TEDx speaker training How to resonate with your audience Tips on how to promote your TEDx Talk video How to create shareable titles for your video How being a TEDx speaker has impacted her business Connect with Elena Herdieckerhoff: Entreprincess Sensitive Awakening The Gentle Power of Highly Sensitive People - Elena’s TEDx Talk Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share and review the show Thank you for joining me on this episode of The Sigrun Show. Did you enjoy this episode?  If you did, please share, subscribe, and give the show a review on iTunes.

TED and TEDx talks are about “ideas worth spreading”. In 2015 I was invited to give a TEDx talk at TEDx Women Zurich and I share my idea worth spreading, the importance of creating a compelling vision that helps you be inspired, think big and take action. It all starts with a strong vision and then a small step. That small step can be a phone call, email, or walking up to a person. In my talk I share three personal stories on how I created a strong vision and made a small step towards that vision that changed the course of my life. I share how I became an architect, CEO, entrepreneur - all because I created a strong vision and made a small step towards that vision. “You’ve got to follow your passion. You’ve got to figure out what you love, who you really are, and have the courage to do that.” - Oprah Winfrey In This Episode of The Sigrun Show: Why most passions die How the lizard brain stops you from achieving your dreams 3 personal stories where my vision was strong enough to overcome the “lizard brain” to be inspired, think big, and take action The Takeaway: Be inspired to create a vision of what you want your life to look like Think big to create a plan on how you can achieve that vision Take action to create your opportunity   Watch my TEDx talk: Be Inspired. Think Big and Take Action: http://www.sigrun.com/tedx Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!  

Mark Schaefer is the Executive Director of Schaefer Marketing Solutions, LLC., a social media marketing consultant and keynote speaker. He is the author of several books including Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age and The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business. His speech at the Social Media Marketing World 2017 conference was one that inspired me to launch The Sigrun Show with 100 episodes in 100 days. He joins me today to share his entrepreneurial journey, how he transitioned from the corporate world to becoming a recognized consultant, speaker, and author, and what inspired him to write the book Known. He also shares many valuable tips and strategies for aspiring, new entrepreneurs to become recognized in their fields, necessary steps to take to become recognized as an expert, and why determining which medium to use is important in your content marketing strategy.   “Everybody starts as a nobody, so you shouldn’t be afraid of that.” – Mark Schaefer   In This Episode of The Sigrun Show: How his experiences planted the seed for writing Known Why it’s important to remember that people aren’t born experts. Standing out in the noisy world of content marketing Strategies for becoming known in your field. Simple strategies to achieve vast reach and vast connections with your audience Why consistent content is critical to your ability to gain recognition The distinction between building a social media following and an audience that matters How storytelling helps move concepts into action Your purpose is what keeps you going, even when you don’t feel like going anymore Everyone has the opportunity to be known. The question is – will they persist?   Mark’s 4 Strategies for Becoming Known in Your Industry: Be clear on what you want to be known for. Find a place to share your story. Learn how to tell your story. Pursue an audience that matters.   Connect with Mark Schaefer: Businesses Grow website The Marketing Companion Podcast   Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business     Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites.   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

When you first start your business as an online entrepreneur, one of the first things that you need to do is to build your email list. As we all know, one of the best ways to encourage people to subscribe to your email list is by creating a freebie – something of high value that you can give to someone in exchange for their email address. Every online business needs a freebie and an email list, but your marketing journey does not stop there! Sometimes you need to change things up; find new and exciting ways to attract your ideal audience. On today’s episode, I am going to share with you one of the most powerful ways I have used to grow my business – webinars. I explain how I tried many different ways to build my list and how I found my “thing”.. I’ll also explain why it is so important for you to find your “thing,” do it consistently, and some of the amazing doors of opportunity that can open for you.   I truly believe you have to do something different to cut through the noise of today. - Sigrun   In This Episode of The Sigrun Show: Using benchmarking tools to help you gauge your audience engagement Using Facebook groups to generate ideas for your ideal freebie My first unofficial webinar experience My first official webinar experience Why my second webinar inspired me to do weekly webinar The two-fold strategy and purpose of hosting webinars How to handle the plateau effect when building your list The amazing opportunities that hosting webinars have had on my business   Key Takeaways: Find your “thing” to connect with your audience and build your list. Do it more frequently – or cover deeper subjects – than the competition   Resources Mentioned in This Episode: Passionathon Canva MailChimp   Be Inspired. Think Big. Take Action & Turn Your Passion into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites.   Grab The Ultimate Webinar Checklist – FREE! Would you like to know the secret steps I used to create 100 webinars in 1100 days? Click here to grab my free download that provides over 50 actionable steps to create a highly successful, engaging webinar to help you build your list and grow your business!

Over the last several years, the podcasting industry has grown significantly. More entrepreneurs are considering launching a podcast, but many become overwhelmed by the amount of time involved in planning, researching, and finally launching on the platform. In many ways, I felt the exact same way. I first got the idea to launch a podcast about two years ago, but the idea of creating a new content strategy seemed overwhelming. That is, until I attended the Social Media Marketing World Conference this year. At the conference, I heard many inspiring stories from people like you and me who have taken the leap of faith, launched a podcast, and are now sharing their experiences with the world! One of those inspiring people at the conference was Kate Erickson, host of the Kate’s Take podcast and partner of John Lee Dumas. Together, Kate and John run the Entrepreneurs On Fire community. Kate joins me today to share how she got started in the entrepreneurial world and what inspired her to launch her podcast. She shares tips and strategies on how new podcasters can overcome the “content creation overwhelm” that many of us experience, as well as the tools she uses to produce her show. “You don’t have to have fancy equipment to make your podcast sound amazing.” – Kate Erickson In This Episode of The Sigrun Show: Repurposing blog posts to create content for your podcast. The number of episodes Kate launched with (as advised by John Lee Dumas) Why she transitioned from episodic shows to seasonal shows Tips for encouraging show growth with seasonal episodes Kate’s podcasting setup Using outlines and scripts as a new podcast host How podcasting has impacted her personal and entrepreneurial life   Kate’s Tips on Starting a Podcast: Don’t get overwhelmed by the things you think you should do. Take one step at a time. Remember, you just have to take the very first step.   Kate’s podcasting setup Macbook Pro Apple Headphones Audio-Technica ATR2100-USB   Mentioned in This Episode: Serial Podcast EOFire Podcast   Connect with Kate Erickson: EOFire   Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites. Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today!

Highly ambitious entrepreneurs often have a habit of overthinking things. They want everything to be perfect, and while perfection may have a place in the world, it doesn’t help you when you are building a business.. After all, it is through imperfection – through making mistakes – that allows us to learn new things, grow as an individual, and even educate others. Perfectionism is often the number one thing that stops us dead in our tracks. It prevents us from launching new products or services or sharing new, creative ideas with the world due to a fear that it’s “not ready.” So, how do you overcome this unshakable feeling that everything must be perfect? How do you overcome the fear? On today’s episode, I’m going to share some of the ways that perfectionism has affected my life and business as well as what I did to overcome it. I’ll share tips on how to stop overthinking the little things – to stop creating mountains out of molehills – and the steps you need to take to finally overcome the fear of imperfection and begin achieving your goals.   “Perfection is just fear. A four-letter-word.”   In This Episode of The Sigrun Show: Why perfectionism is actually a disservice to you, your business, and your life. Taking action is a critical step to overcoming fear and perfectionism. What the lizard brain is and its true purpose. How to stop overthinking, overcome fear and imperfection, and start taking action. How writing down your negative thoughts for one week can help you overcome your inner critic.   Sigrun’s Recipe for Overcoming Fear: Realize fear is not your brain speaking – it is the lizard brain. Recognize what the lizard brain is really saying. Ignore the lizard brain. Face your fears. Understand that the lizard brain is here to stay. It is up to you to learn how to deal with it.   Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites.

Welcome to the first episode of the Sigrun Show. I’m your host, Sigrun, creator of SOMBA, the highly-regarded MBA mastermind program for online entrepreneurs. I’m a CEO turned lifestyle entrepreneur, a business strategist and mentor, and an international speaker with a passion for helping high-achieving, ambitious entrepreneurs turn their passions into profits. Today, I’m sharing who I am, how growing up in the small country of Iceland has inspired me to dream big and take action on my passions, as well as the inspiration and motivation behind creating this podcast. You’ll learn about the various topics, content, and interviews we will have in each episode and what you can learn by tuning into the show each week. I believe we need more inspiration. Inspiration to take action, to make your dreams come true, and change the world in a positive way. – Sigrun In This Episode of the Sigrun Show: Who I am and the experiences helped shape my views on feminism, gender equality, and the entrepreneurial world. The Icelandic phrase “Thetta reddast,” what it means, and how it has impacted my life and business. How I became a location-independent lifestyle entrepreneur. How Social Media Marketing World 2017 and Kate Erickson inspired me to launch The Sigrun Show. How the idea for 100 episodes in 100 days began What to Expect from the Sigrun Show: Inspiring stories, case studies and focused interviews on how to turn your passion into profits Resources Mentioned in This Episode: Social Media Marketing World 2017 Kate’s Take Podcast by Kate Erickson Sigrun’s website   Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites.