This will be the last episode of The How To Do Marketing Show that I record. In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career.  Thank you for being a listener of The How To Do Marketing Show! About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

It’s almost Christmas time, so what a perfect opportunity to talk about the importance of community and connection. In this episode I chat with Jason Knight, the branding specialist that created the brand for my businesses. However, we are not talking about branding. We are talking about a movement that Jason started in his neighbourhood to foster a spirit of connection and community. ‘The Front Yard Family’ has led to so many positive outcomes in Jason’s local community and the concept can so easily be picked up and applied to our business communities, that I thought it a great conversation to share. If this episode has inspired you to combine the silos of your life into the one circle ‘the integrated life’ you can check out the special offer that Jason mentioned in this interview here:https://www.askjasonknight.com/onecircle And if you’d like to find out more about Jason’s branding for entrepreneurs, visit; www.askjasonknight.com About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Did you know that in Australia, over 13 million people have one or more chronic (long-term) eye conditions? And that over 575,000 are blind or vision impaired in Australia alone. I certainly didn’t. And I’m embarrassed to admit that until I met Kathryn Collins, a graphic designer that specialises in creating accessible documents (and the 2nd person in Australia to recently qualified as an Accessible Document Specialist with the International Association of Accessibility Professionals (IAAP), I had never really spared a thought about the importance of making marketing material more accessible., I had never really spared a thought about the importance of making marketing material more accessible. In this episode, Kathryn talks about what document accessibility is and how we can all start to make our communications more inclusive. If you are interested in checking out the Website Content Accessibility Guidelines – you can see them here: https://www.w3.org/TR/WCAG21/ Also, if you want to make your Word docs more accessible, if you are using a Mac, you will see a big button that says ‘Check Accessibility’ in the tool bar in when you are in the ‘Review’ tab. If you’d like to find out more about Kathryn’s business; KC and the Graphics Bandwagon, visit: kcandthegraphicsbandwagon.com.au/ (you can also sign up for her fab newsletter here too.) If you’d like to connect with Kathryn on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kathryn-collins-4375a516/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation. However, it’s honestly one of the most important investments that you can ever make in your business. A brand helps create attention in the short term and build trust and loyalty in the long term. In this episode I speak with Aynsley Campbell, a branding specialist that has worked with many of my small business clients. Aynsley shares: How there is way more to a brand than a simple logo or brochure deign How you can harness the skills of a brand specialist to create unique and consistent images in Canva How she creates more leads for her own business by asking her customers at the completion of each job to refer her to another person looking for help with their branding If you would like to reach out to Aynsley, you can find her here: https://www.linkedin.com/in/aynsleycampbell/ https://www.facebook.com/aynsleycampbellcreative or here: https://www.aynsleycampbellcreative.com/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content filled world, that you show up with messaging that will cut through. So how can you do this with the words that you use? In this episode I chat with, Nadine Nethery, founder of CAN DO! Content and a strategic copywriter for female founders. Nadine shares how small businesses can create empathy led and audience driven messages to ensure that they are truly connecting with their customer. Mostly, Nadine talks about the importance of consulting with your customer by conducting customer research, to ensure that you can use the right words to connect with them in your marketing content. If you’d like to find out more about The Audience Success Formula click here: https://www.candocontent.com/audience-success-formula If you’d like to connect with Nadine on Insta – you’ll find her here: https://www.instagram.com/candocontent/ And her very fabulous website is here: https://candocontent.com/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing. The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply don’t feel like they have the time or the resources to keep up. Well, we can’t add extra hours into the day, but we can save the amount of time it’s taking you to create this content by sharing the very system that we use to manage the content marketing, for our business as well as our clients. Our seven step content marketing system ensures that we work with epic efficiency while achieve maximum results. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

It seems that these days, just about everybody is a marketer.  It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing.  So, when it comes to marketing, how do you sort the wheat from the chaff? Well, one of the ways you can tell a professional marketer is by looking for the Certified Practicing Marketer (CPM) certification. The CPM designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region and the title officially recognises both formal education and the successful application of a marketer's marketing knowledge and skills in practice. Kristie Atkins, Managing Partner at Wink, and I both tied as Certified Practicing Marketer of the Year in 2021 at the Australian Marketing Institutes Awards for Marketing Excellence. And in this episode, we get together to shoot the breeze about the marketing industry and what best practice really looks like when it comes to marketing. If you’d like to find out more about Wink, visit: thinkwink.com.au If you’d like to connect with Kristy on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kristieatkins/ And if you are curious to find out more about what a Certified Practising Marketer is or how to become one, you can find more information here: https://ami.org.au/cpm/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

As a small business owner, if you are just starting out with your marketing, and you are trying to incorporate this habit into your already hectic existence, the best way to ensure your marketing success is to make it easy. In this episode I share five essential actions for you to take to ensure that your small business marketing is not only easy to implement, but that it is highly effective as well! About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Have you ever wondered what you need to include in business award submission to make it the winning submission? Awards are such an important trust point for your business, particularly if you are attempting to differentiate your brand in a crowded market, build credibility, give the media a reason to talk about you or to position your business as providing a premium offering. However, writing a winning award submission is not all together easy. In fact, it’s a bit of a science.  One person who knows exactly how to write winning award submissions is Heather Marano from Green Door Co, a communications consultancy who specialise in exactly that. In this episode Heather shares: What makes a business award worthy Her top tips for writing a winning submission  A deep dive into what the Telstra Business Award (probably Australia’s most revered business awards) process looks like How businesses can prepare for a business award submission and What mistakes to avoid when writing a business award submission If winning a business or industry award is one of your goals for this year, then this is an episode you can’t miss. If you’d like to get Heather and her team to help you with your business or industry award submissions, you can find her at https://greendoorco.com.au/ or on LinkedIn - https://www.linkedin.com/in/heathermarano/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Sometimes, as a time poor small business owner, the idea of committing to a regular (daily, weekly, monthly) content schedule can be paralysing. What if I can’t stick to it? What if I can stick to it but other works starts to suffer as a result? Do I still need to show up when I’m on holiday? What if I run out of things to say? In this episode, I reassure you that there is a solution to all of this and the best thing is, the choice lies entirely with you.  If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺See omnystudio.com/listener for privacy information.

In the third and final episode in our three-part series on branding, rather than speak with the branding experts, I speak to a fabulous small business owner who recently refreshed her brand. Liz Dawson is an Accredited Exercise Physiologist (AEP), Pilates instructor and owner and director of two businesses; Kids Heart Pilates & Northside Allied Health. I worked with Liz in early 2021 by creating a marketing strategy and plan for both of her businesses.  In the marketing strategy, I had suggested that the existing branding that Liz had in place for Kids Heart Pilates didn’t seem to accurately reflect the positioning of her fun and heart-felt business. The existing brand, while playful, was not as energising as it could be and frankly, needed to be in order to appeal to the various Kids Heart Pilates stakeholders that included the kids that absolutely love her pilates!! Find out what happened next by listening to this inspiring story about how branding can truly energise a small business. If you’d like to find out more about Kids Heart Pilates, you can check  Them out on Instagram here: https://www.instagram.com/kidsheartpilatesau/ You can find out more about Liz here: https://www.instagram.com/lizzydaep/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

This is the second episode in our three-part series on branding. In this episode, I welcome the enigmatic and highly creative Tara Ladd, Founder and Creative Director at Your One and Only; a brand and design agency that uses design as a tool for connecting with real people. Both Tara’s personal and agency brand ooze creative energy. The tone is witty, colourful, straight-talking, vibrant and hugely engaging. Their branding is incredibly consistent across all of their touchpoints. If you are a sucker for clever design, then you’ll love their stuff. Tara shares how she brings her brands to life so beautifully. I also talk to Tara about Instagram reels, because Jeez she nails these. She shares how her confidence plays a big part in bringing her brands to life so well. This is such an important point when the people in your business are featured heavily as part of your brands storytelling, you really do have to bring the confidence to the table to pull it off. This interview is bursting with awesome tips around branding and design. Enjoy! If you’d like to find out more about You’re One and Only, you can check out their website here: https://youroneandonly.com.au/ Or you can follow them on Instagram here: https://www.instagram.com/youroneandonly_au/ You can find out more about Tara and check out her recently launched podcast ‘The Word V’ here: https://taraladd.com/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Branding can mean many things to different people. Some people think that a company's brand is referring to its logo and the colours they use in the marketing collateral. Some people think of branding as marketing.  Some people think brand refers to the reputation of a company. And you know what? All of these definitions are true. Brand incorporates all of these.  In this episode, I talk with Jodie de Vries, Managing Director of the multi-award-winning branding agency; Tiny Hunter. Jodie describes herself as part creative, part nerd. She has a lifelong love of problem-solving and thrives on the power of design and collaboration to transform businesses.  In our chat, Jodie talks about the difference between branding and marketing, she shares what the foundations of an excellent brand are and how having a powerful brand can financially and otherwise benefit a small business. Jodie also recommends who in the business should be stewarding the brand as well as some of the elements of branding that can sometimes be overlooked.  If you’d like to find out more about Tiny Hunter, you can check out their website here: https://tinyhunter.com.au/team/jodie-de-vries/ Or you can follow them on Instagram here: https://www.instagram.com/wearetinyhunter/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Six of the most frequently asked questions I get asked about marketing are: When it comes to marketing – where on earth do I start? Which marketing channel should I use? How can I ensure a consistent source of leads / customers?  When is the best time to post on social media? Do I really need a blog – do I really need to do reels? How do I know if my marketing is working? And in this episode, I answer them all for you! If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Understanding the key numbers in your business is integral for not only the success of your overall business, but for the success of your marketing efforts as well. In order for you to understand the potential return on investment from your marketing, we need to know how we’ll use marketing specifically to swing the business needle in the right direction. Award-Winning Financial Advisor, Amanda Thompson worked in the corporate banking industry for many years before starting up her own financial planning business.  She started Endurance Financial four years ago with the mission to help female business owners make educated financial decisions that reflect their business objectives and life values.  In this episode Amanda shares why it’s so important that we not only understand but also that we actively track the key numbers in our business. She shares with us, which numbers we should be monitoring on a regular basis and what some of the consequences might be if we choose to ignore our numbers and simply hope for the best! You can find out more about Amanda’s course – Financially Fit Women here: Follow her on Instagram here: https://www.instagram.com/endurancefinancial/   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

One of the biggest challenges small business owners face when it comes to getting their marketing done is ‘not having the time.’ A small business owner typically wears many hats and can often feel stretched between pillar and post on a daily basis. And if we are not careful, we can fall into spending our days being ‘busy’ and yet being completely unproductive. The trouble is, as far as I know, no-one has worked out yet how to fit that additional hour into the day so that we are able to get everything done that we need to. We are stuck with our 24 hours and our 7 days a week. And once we accept that, we can start to make choices about how we prioritise our tasks within those 24 hours. Time management is one of the most important skills for us as business leaders to master if we want to actually ensure that we are working on meaningful tasks.  Michelle Broadbent is a Business Strategist who works with female entrepreneurs to implement smart, strategic and practical solutions that will elevate their business and give them the space to flourish in their zone of genius. This includes helping them to become the boss of their own time. In this episode she shares some practical tips as to how we can create a winning work week by effectively managing and prioritising our time. You can find Michelle here: https://www.michellebroadbent.com.au/ and she is also really active on Instagram here: https://www.instagram.com/michbroadbent/ and LinkedIn here: https://www.linkedin.com/in/michellbroadbentbusinessstrategist/ To download Michelle’s My Winning Week template, click here: https://www.michellebroadbent.com.au/your-winning-week/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Do you know that on average, for every dollar spent on email marketing, it generates a $38 return? Email marketing is a highly effective tool that can help your small business to increase sales. Here are seven steps that you will need to take to ensure that your email marketing is giving you the best bang for your marketing buck. If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Have you included email marketing on your list of marketing tactics for this year?  In my experience email marketing is one of the most under-utilised marketing channels and ironically it can be one of the most effective.  Here are at least six reasons as to why your small business should be including email marketing in your marketing plan this year. If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.    See omnystudio.com/listener for privacy information.

Stacey Hughes lives and breathes social media advertising, particularly Facebook and Instagram. She started working in this space when her and her husband were launching online courses and generating over half a million dollars of revenue from their Facebook Ad strategies. Stacey has some awesome advice and some great insight into what kind of social media ad strategies and content we’ll want to get on board with in 2022. If you’d like to find out more about the Facebook Ad courses that Stacey has developed for small business owners, you can contact her here: https://www.staceyhughes.co/home About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Running a small business can be pretty challenging. Particularly over the last couple of years where uncertainty has run fairly rife, and we’ve all had to embrace the art of changing plans at the drop of a hat. Something that Christine Khor strongly believes is that if we are tapped into a strong sense of purpose, a compelling mission and vision or a why, we actually manage to push through the challenges more successfully. When we can inspire others with our purpose, we tackle these challenges with more support.  In this episode Christine and I talk about how as marketers, it’s our role to communicate this purpose. And there’s a few ways that we can do this, including strategically partnering with another organisation that aligns with your purpose. If you are interested in attending The Hunger Project Immersion weekend in May 2022, then you can find out more about it and express your interest here https://join.thp.org.au/event/victorian-leadership-weekend  If you would like to get in touch with Christine, you can email her [email protected]  or phone her 0438 833 543 or check her out online: www.peeplcoach.com  and  https://www.linkedin.com/in/christinekhor/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

In season 3, we promised to open up our kimono and reveal how we do things in our businesses – both for Dragonfly Marketing and The How To Do Marketing Academy. So in this episode I am most excited to share with you – our Bloody Great Marketing Plan. Yep, this is the simple and top line marketing game plan for our business. Complete with everything from our business objective to our planned marketing tactics to what metrics we’ll be measuring each month. This is how we do marketing! About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Are you stuck for marketing ideas for 2022?Well then, this episode has got you covered! At the conclusion of 2021, I was reflecting on all of marketing planning, implementation and measurement that we had done for our clients. In 2021, I put together 15 comprehensive small business marketing strategies, we implemented countless successful marketing campaigns and we measured hundreds and thousands of marketing metrics. From this work, we extracted exactly what we did with each project to create high impact marketing on a small budget.We came up with a list of 50 things.There’s so many ideas and fantastic tips and tricks – probably too many for you to note down with a pen and paper. Instead, you can download our list of 'Fifty things you can do to create high impact marketing on a small budget' to help you with your 2022 marketing planning today. Simply click on this link: https://www.howtodomarketing.com.au/fiftythings   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.  See omnystudio.com/listener for privacy information.

Happy 2022! What’s on the cards for you and your small business this year? Is marketing something that you have been thinking about for a while but for whatever reason not got around to it? Well, if increasing sales is a goal for you in 2022, then this is the year to start marketing! Here are ten very good reasons why marketing needs to be on your agenda for 2022.   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.  See omnystudio.com/listener for privacy information.

Oh, my goodness. 2021! The bloody gift that keeps on giving right? Well, it’s almost over now. And while there has certainly been a lot more disruption, there has certainly been some awesome moments and people in my life as well this year. I’ve been fortunate to join some amazing networking groups, attend some incredible impactful professional development programs, win an award, work on some cool campaigns, hire and fire staff and share laughter and tears with some amazing people who lift and inspire me every day. This is how I have done 2021. ☺ Merry Christmas and Happy New Year! About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Building a movement is not easy. It requires bucket loads of passion, some marketing and relationship building skills and most of all the ability to inspire a group of like-minded individuals to help you achieve your mission. The Mums & Co mission is to create Australia’s most caring business movement supporting women to launch, grow and stay in business; harmonising ambition, livelihood and wellbeing. Join us at www.mumsandco.com.au Carrie Kwan started this movement when she co-founded Mums & Co in 2016 with backing by IAG, Australia’s largest general insurer. Lucy is the Comunity Manager at Mums & Co and is seriously passionate about helping other women who feel the same way, do what they love, and feel great about it. Carrie and Lucy join me in this episode to talk about how the Mums&Co membership supports Mums in business. They also share some awesome insight into how they build and nurture their 25,000 strong community. You can find Mums& Co on Instagram here: https://www.instagram.com/mums.and.co/ On LinkedIn here: https://www.linkedin.com/company/mumsandco/ Or their website is: https://www.mumsandco.com.au/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

We are doing business differently in 2022. It’s our mission to put professional marketing on the agenda for every small business in regional Australia and I felt that the existing way that we were working with small businesses was not going to allow us to achieve this mission. So I have a new plan, and you can hear all about it in this episode. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

I’ve always been a believer in the power of networking. I’d go as far as to say that I’ve built my business by networking. However, when I met Rachel Lang from Plan Japan, I was blown away by just how powerful building networks and connections can be in business. Rachel Lang is an expert in Japanese culture and customs. She is a fluent Japanese speaker who has worked as a professional interpreter and translator. She is also one of the most impressive networkers I have ever met! Rachel has built an incredibly unique and successful travel business by simply connecting and building relationships with some of the most powerful and successful people in Japan. As a result, she can now run travel tours that provide her guests with unparalleled cultural and dining experiences that are completely off-limits to the average tourist. Actually they are completely off limits to most people in Japan as well.  If you have ever wondered what you need to do to be able to network effectively, then this is definitely an episode worth listening to! You can connect with Rachel on LinkedIn here: https://www.linkedin.com/in/rachel-lang-9ab08a58/ For more information about Rachel’s business, Plan Japan visit: https://www.planjapan.com.au/ If you’d like to follow Plan Japan on Instagram – it’s here: https://www.instagram.com/planjapan/   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Do you ever wonder how you can measure the return on investment of the sponsorships that your small business chooses to invest in? Sponsoring a charity or a sporting club or an event, can be a great branding exercise for your small business if it is aligned correctly and cleverly executed.  In regional areas, it’s often the small businesses that will be the most prolific with their support of local initiatives. And this sponsorship is so greatly appreciated.  So, to ensure that sponsorship creates a win win for both your business and for the organisations that need sponsoring, it makes sense to measure whether your sponsorship dollars are both helping the cause that you are supporting as well as helping your business by positioning you as a community centric brand. Listen to this episode to learn ten ways that you can easily measure whether your sponsorship is truly making an impact.   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

DONE Coffee is a coffee company based on the Mid North Coast of New South Wales. Surfers by passion, their company has a relaxed vibe, but they are serious about the service that they provide for their customers. DONE Coffee sells coffee and other complimentary products to cafes around the region and beyond. They also provide training and consulting services to these cafes and have always prided themselves on their commitment to roll up their sleeves and support their customers in every way that they can. Recently, they decided to grow the business by expanding into the retail market. And while they had been doing bits and pieces with their marketing while working in the business to business space, approaching a new market segment was going to need a little more thought and planning. So, we worked with the DONE crew to put a marketing strategy and plan together and this was the first time they had done this. So, I thought I would chat to Stewie about how he thought that his marketing strategy and plan would now set them up for marketing success. For more information about DONE Coffee visit: https://donecoffee.com.au/ If you’d like to follow DONE Coffee on Instagram – you can do that here: https://www.instagram.com/doppioornothing_done_coffee/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Have you ever wondered if you could be using Influencers to help get your small business brand in front of bigger audiences? We’ve created a few Influencer marketing campaigns this year on behalf of an FMCG client and we have had so many learnings along the way. So, as part of our ‘How We Do Marketing’ season, I thought it was the perfect opportunity to share these with you all. In this episode, I talk about: The difference between influencers and ambassadors Why influencers charge what they do How to regulate the unregulated processes involved in working with an influencer The regulations that do govern this industry The fact that it is possible to use Influencer marketing in a small budget How to best work with your chosen Influencer to create a win:win  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Do you know what your Google Listing is? And I’m not talking about your website listing on Google. I’m talking about your Google listing on Google. It’s kind of like your Facebook Page on Facebook. If you are familiar with your Google Business Listing, did you know that there are certain things that you can be doing with this listing to ensure that you appear in more people’s Google search? In this episode, I provide three challenges that we see with Google Listings for small businesses all the time. I also run through, three worthwhile benefits that your small business could gain by ensuring that you have a fully optimised Google Listing.   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Cathy Burke believes that leadership potential rests within every person, every community and every organisation. It just needs to be activated. Cathy works with people in organisations throughout the world to help them develop a leaders mindset. In her previous life as Australian CEO and Global Vice President of The Hunger Project, Cathy transformed mindsets and developed leaders as the foundation of her work in villages around the world. Even in the most difficult conditions, time and again people without anything were able to tap into the power of their mindset to achieve remarkable outcomes in their communities. In this season where we are revealing what goes on behind the scenes in the work that we do, I thought it pertinent to talk about some of the personal development that I have done recently that supports my growth as a human but also as a business owner and of course within my profession as a marketer. Recently, I have felt that any stagnation, or any hurdles that were facing me in my profession and in my business, were not necessarily due to a lack of business and marketing skills, they have been due to a lacking mindset. I recently completed Cathy’s Rising program and I am now aware of the significant role of mindset. In fact, I’d even go as far to say, that in hindsight, if I knew then what I know now, I would not even bother spending any money on any of the many other professional development programs I have done, until I got my mindset in the right spot. In this episode, Cathy beautifully explains the role that mindset can play to help you lead a bigger life. You can find more about Cathy’s Rising Program and her books on her website which is here: https://www.cathyburke.com/ To take Cathy's Leadership Mindset test - click here: https://leaders-mindset.scoreapp.com/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

There’s been a couple of times this year when we have had to prepare a communication plan for two very unfortunate situations. One was a shock passing of a client’s team member. The other was managing customer expectations for a hospitality venue as they prepared to switch from allowing everyone in the community in, to only being able to allow vaccinated community members in as part of the COVID Roadmap to Recovery in NSW. When emotions are running high about a topic, it is so important that you approach your communications with empathy, clarity and confidence.  In this episode, I run through four things that you can do to ensure that your communications around a difficult message manage to deliver the news professionally and empathetically. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

In my experience, the importance of a small business website is often severely underestimated by many small business owners.  I believe that your website is like the engine room of your marketing eco system. It should play an active role in your marketing and plug into your business at a strategic level.  However, when it comes to creating a best-practice website, a lot of non-webby people simply don’t know what they don’t know. So, I’m chatting with the ever-delightful Simon Bank from WebStudio in this episode. Simon is one of the marketing experts in the How To Do Marketing Academy. He has been in the web industry for over 17 years and he shares the same opinion as me – websites are way more than a nice design and a bit of code. Simon is going shed a light on some of the webby stuff that you may not know that you don’t know. So as always, grab a pen and paper and get ready for some useful info about how to create a best-practice, small business website. You can find Simon at WebStudio Website: https://www.webstudio.com.au/ or phone: 02 55 145 145   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Brad Butt is a Managing Partner of Cooleman Court Pharmacy in the ACT and the Founder of Men’s Health Down Under, a pharmacist-led men's health clinic and an all-round amazing guy.  Brad is really passionate about helping men with urological health issues. To help more men access the help that they need in this area, Brad is an avid user of LinkedIn and other social media channels and has recently just launched a podcast that candidly tackles the topic of urological health.  Brad is a poster boy for customer-centricity. He naturally prioritises his patients and is so genuinely driven to help them. This passion and authenticity are magnetic. So whenever Brad shows up on a social channel, a podcast, or in the media, you can’t help but listen to what he has to say. In this episode, we talk about how his personal brand helps (and perhaps hinders) the growth of his business brands. Brad shares why he decided to add podcasting into his marketing mix. We discuss the merits of using LinkedIn as a social media channel and so much more. Honestly, this interview filled my cup. Brad is a true inspiration. The world would be such a better place if we had more Brad Butts! You can find more information about Men’s Health Down Under here: https://menshealthdownunder.com.au/ You can connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-butt-05183680/ or follow Men’s Health Down Under on Instagram or Facebook. Brad’s podcast Lifting The Kilt on Men’s Health is on Spotify here: https://open.spotify.com/show/7gY9mWW91lBO7Om5eJSaOI   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee, and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018, and 2019.See omnystudio.com/listener for privacy information.

Never underestimate the potential power of your small business website. Honestly, a well-designed and considered website can be one of the crucial elements in a healthy and vibrant marketing eco-system. If you want a website that attracts customers when you are busy in your business working for your customers, or even when you are asleep, then I suggest that you listen to this episode where I speak to communications expert Lauren McAllister.  Lauren shares how to create a really healthy and performance driven website by carefully considering the words and other content that you include in your website.  And it’s not just which words, it's where you place those words on your website that counts. I would suggest having a pen handy, as Lauren shares lots of really practical tips that you may want to note down. You can find Lauren at WebStudio Website: https://www.webstudio.com.au/ or phone: 02 55 145 145 About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

One of the most effective ways for me to implement a new habit or to achieve a big goal that I set is to ensure that I have some sort of accountability framework supporting me. Whether that be a person, or people, formal or informal or it might be an App that I need to report into every week. Having these points of accountability helps to keep me on track. So it’s little wonder that when Nic McClanachan told me about her business; The Accountability Circle, I was there in a heartbeat. The Accountability Circle is a framework that allows female business owners to connect, challenge themselves, make a commitment and get support. So why is the notion of being held accountable such a powerful tool when it comes to helping us achieve in life? Find out in this episode with the lovely Nic McClanachan.  Website: https://accountabilitycircle.com.au/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.   See omnystudio.com/listener for privacy information.

The definition of marketing success is getting the right message in front of the right customer at the right time. So how do we know what that message should be? How do we know what the right customer looks like? And how do we know the right channel and timing to use to place our message in their path so they notice us? We ask our customers of course. Your customer has thousands of messages and businesses and people and news and content that’s dropping into their brain each day and forming as their own private perspective based on their lived and learned experiences. In order for your marketing message to make an impact in their already overwhelmed brain, we need to be able to gain a better understanding of their world view and how we can position ourselves within this. Customer research is a non-negotiable in my marketing planning process. For every marketing plan that I develop, I ensure that we have gone out and asked our customers the right question in order to the insight that we need to effectively plan our marketing. While every business and every situation differs, there are 10 common questions that we will generally ask in every customer research project. These help us define exactly how we get the right message to the right person at the right time. Grab a pen and paper, because if you don’t know how your customers would answer these ten questions, then I’d suggest that you plan to go out and ask them if you want your marketing to truly succeed.   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Are you sick of never knowing if your marketing is actually working or not? And it if is working, how is it plugging into your business to help you achieve your overall business goals? When it comes to marketing, the last thing you want to do is waste your hard-earned time and money on marketing that does not work. You want to know if you are going to invest in your marketing, that it’s going to provide a return, right? And the best way to get this certainty is to measure your marketing. I have been doing this for years on behalf of my small business clients and know exactly which measurements can tell you if your marketing is working or not. So, in this episode I share my list of ten of the most common small business marketing measurements that you can track in order to tell if your marketing is working or not. If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind.  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Too often small business owners experience sub-optimal marketing results because they face one or more of the following challenges: They have an extreme lack of time They experience marketing overwhelm They have a fear of wasting money on marketing just in case it doesn’t drive results They are bamboozled by so-called marketers with so called marketing solutions. Well, over the years we have had the pleasure of working with hundreds of small businesses and we’ve worked out some pretty cool solutions to these problems. In this episode, I deep dive into what these challenges can look like for small business owners and what we do as a marketing agency to help solve them. To view the video for Men at Work mentioned in the case study – click here. And if you want to hear more about that campaign in more detail, you can listen to this episode of The How to do Marketing Show where we run through this award winning campaign in more detail. If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind.  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Facebook Groups can be notoriously hard to manage. They can be such a powerful tool to engage with your community and provide a really valuable brand touchpoint, however they can be a lot of work. This is an area where I personally have struggled, so I went on the hunt for someone who was doing it well and who would be willing to share any hot tips! Found her! Rebecca Bodman (aka Bods) has worked at Business Chicks for ten years and is the Head of Community Engagement. There are many amazing feathers to Bods cap, but one of her amazing feats at Business Chicks is the management of their community 23.4k strong Facebook Group. So in this ep, Bods talks about how they use their Facebook Group successfully as an extension of their incredible brand. I learnt so much from this interview and I think you will too. If you would like to find out more information about Business Chicks, you can hit them up below. Website: https://businesschicks.com/about-us/ And you can find the Business Chicks Facebook Group at: https://www.facebook.com/groups/863321573770777   About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Welcome to Season 3 of the How to do Marketing Show. Tune in to hear what’s coming up this season. I’m telling you, it’s going to be a cracker. Our first episode kicks off on August 24th August. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.