With the Great Indian Marketing Show, Aadil Bandukwala and Kaushik Satish bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. They aim to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling. The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds value to your career and life!
Soaring Beyond the Skies: Inside Akasa Air's Customer-First Revolution with Co-Founder & CMO Belson Coutinho
In this episode of The Great Indian Marketing Show, we’re joined by Belson Coutinho, CMO and Co-Founder of Akasa Air, as he takes us through the exhilarating journey of building India’s freshest airline from the ground up.
Belson dives deep into Akasa’s game-changing approach to reimagining air travel, with a laser focus on passenger experience, employee well-being, and cutting-edge tech.
Key Takeaways:
Elevating customer experience: From personalized service to tech-powered comfort.
Crew culture with a twist: Think sneakers for the crew—because comfort matters at 35,000 feet!
Tech & AI-driven operations: The future of flying is here.
Sustainability & inclusivity: Not just buzzwords, but a core ethos.
Get ready for a behind-the-scenes look at how Akasa Air is setting new benchmarks in aviation, with a bold, customer-first mindset. Don’t miss out!
10/18/2024 • 46 minutes, 1 second
Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das
In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮
Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟
🔑 Key Highlights:
🚀 Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns.
💡 More Than a Brand: Krafton’s genius lies in making BGMI more than just a game—it’s become an emotion that resonates deeply with its audience.
👾 Cracking the GenZ Code: Srinjoy shares his approach to capturing the hearts and minds of GenZ, the digital-native demographic that’s reshaping gaming culture.
🎯 Expert Advice: With experience at Tencent, Hike, and Airtel, Srinjoy offers fresh advice for new marketers on whether to go niche or take the broader path.
9/9/2024 • 49 minutes, 29 seconds
The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey
Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.
Together, they explore:
Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people.
Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape.
Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!
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9/1/2024 • 36 minutes, 34 seconds
Everything from Ads to Saas, with CMO @ Kyndryl, Debur S Balamurali!
Ever encountered someone who began their career as a coder and then rose to become one of the most esteemed CMOs in the industry? Meet Debur S Balamurali.
In this episode of The Great Indian Marketing Show, we delve into Bala's remarkable journey from technology to advertising to SaaS.
We speak about:
His journey from tech roles to marketing leadership
The wild ad landscape in India
Key lessons and insights from his unique career path
8/25/2024 • 34 minutes, 20 seconds
How to build an exceptional B2B Brand? With VP, Marketing @ Zoho: Praval Singh
Uncover the secrets of B2B brand marketing with Praval Singh, VP of Marketing at Zoho, to find what is the 'Oho' in the Zoho brand. Host Aadil Bandukwala delves into Praval's remarkable journey from agency founder to tech marketing virtuoso.
This episode covers effective B2B branding strategies, GTM strategies for launching tech products, leveraging social media for business, and the impact of AI on marketing. Gain valuable perspectives on building a founder brand and navigating the evolving B2B marketing landscape.
8/6/2024 • 38 minutes, 2 seconds
Driving revenue in B2B Marketing, with CMO @ Airtel Business: Kaustubh Chandra
Aadil sits down with Kaustubh Chandra, CMO at Airtel Business, as he shares how his marketing team drives growth, revenue, and cultivates a fearless company culture. Kaustubh discusses B2B marketing strategies for enterprise, mid-market, and SMB segments, and integrating AI with human expertise for sales and lead generation.
