In this episode of ClickFunnels Radio, hosts Ben and Chris welcome media buying expert Craig Myers, who shares insights from his extensive career managing ad spends totaling hundreds of millions globally. Craig discusses the art and science behind effective media buying, providing actionable strategies to enhance advertising efforts. The conversation also touches on Craig's personal life, highlighting his transition to a family-oriented lifestyle in the forest outside Toronto, where he balances work and parenting with two young children. Tune in for a crash course in media buying that combines professional expertise with relatable personal experiences! Check out Craig on LinkedIn and Facebook!

In this episode of ClickFunnels Radio, hosts Chris and Ben discuss the often-overlooked potential of X (previously Twitter) for personal branding and business growth. They welcome agency owner Marcos Ruiz, who shares insights on how to leverage the platform effectively. The conversation highlights the lack of focus on X in mainstream marketing discussions as Marcos educates listeners on how to harness its capabilities. Tune in for valuable tips and strategies that could transform your approach to social media! Check out Marcos on X here: @itsmarcosruiz or at https://www.thebirdhouse.co/

In this episode of ClickFunnels Radio, hosts Chris and Ben welcome Joel Evan, a former law enforcement officer from Oakland and San Francisco with nearly two decades of experience. Joel shares his fascinating journey, discussing his transition from a high-pressure career in law enforcement to becoming an entrepreneur focused on helping men improve their relationships and become better fathers. The conversation touches on personal development, the art of persuasion, and the unique experiences that have shaped Joel's approach to life and business. Tune in to gain valuable insights from Joel from online marketing to personal growth, along with practical tips from his extensive background. Check out Joel on Instagram: @joelevancoaching or https://www.instagram.com/joelevancoaching/

In this episode of ClickFunnels Radio, hosts Ben and Chris welcome Grant Cooper, co-founder of Cometly, to discuss his journey from selling products as an affiliate to becoming a data and analytics expert. Grant shares insights on his experience running ads on platforms like Facebook and Google, emphasizing the importance of tracking and analytics in driving results. Grant's expertise provides valuable lessons for listeners interested in leveraging data to enhance their marketing strategies. Tune in for an informative interview filled with actionable knowledge! Don't forget to check out https://cometly.com

In this episode of ClickFunnels Radio, dive into part two of this insightful conversation with Dustin Riechmann. Hosts Chris and Ben continue the discussion and explore with Dustin practical tips and strategies to enhance marketing efforts and drive results. Join the trio as they explore the nitty-gritty of effective marketing techniques and strategies that can help elevate your business. If you missed part one, be sure to catch up for the full context of Dustin's journey and expertise! Check out more with Dustin here: https://7figureleap.com/scorecard

This episode of ClickFunnels Radio welcomes Dustin Riechmann, founder of the 7-Figure Leap Podcast. In part one of this two-part episode, Ben Harris (hosting solo this week) takes the opportunity to discuss with Dustin his impressive work with helping creators reach a 7-figure income, as well as lessons learned from his recent travels. Be sure to tune in for part two! Check out more with Dustin here: https://7figureleap.com/playbook https://podcasts.apple.com/us/podcast/7-figure-leap-with-dustin-riechmann/id1726075128

In this episode of ClickFunnels Radio, hosts Chris and Ben welcome Sheevaun Moran, a self-described "secret wizardress" who supports CEOs and high achievers in understanding and harnessing their energy for success. With a vibrant personality and a focus on positivity, Sheevaun shares insights into the importance of energy management for personal and professional growth, highlighting techniques that can help listeners harness their inner potential. Tune in to learn more about how energy plays a crucial role in achieving personal and professional goals! Check out more with Sheevaun here: https://sheevaunmoran.com https://theceowhisperer.net

On this episode of ClickFunnels Radio, Chris Cameron and Ben Harris introduce Janak and Urvi Mehta, pioneers in the internet marketing and online ad space. The couple shares insights on online marketing trends, advertising challenges and how they leverage organic social media. Tune in for a lively discussion filled with personal stories and experiences from the world of online marketing and entrepreneurship. Check out more of Janak and Urvi here: https://clientsonline.com https://scalepaidads.com

Dr. Bryce Appelbaum joins ClickFunnels Radio to discuss his journey from being a traditional doctor to leveraging funnels and online marketing to revolutionize his professional endeavors. The episode delves into how ClickFunnels transformed his approach to reaching a wider audience and creating a unique solution for a market need. Tune in to learn how Dr. B's experience can inspire others to explore the power of online marketing for their businesses. Check out more from Bryce at these links: https://myvisionfirst.com https://screenfit.com https://www.instagram.com/drbryceappelbaum/

On this episode of ClickFunnels Radio, hosts Ben and Chris introduce guest Rob Kosberg, a long-time ClickFunnels user and expert in helping authors with publishing. Rob shares his journey of how he initially connected with Russell Brunson and started using ClickFunnels for his book projects. Tune in to hear about Rob's experience as a beta user and his insights on leveraging ClickFunnels for credibility and authority in the publishing industry. Check out more of Rob at https://writewithai.com

In this episode of ClickFunnels Radio, the hosts are excited to welcome Tony Smith, a funnel builder with an impressive track record of success, including numerous Two Comma Club awards. Tony shares his journey of transitioning from Shopify to ClickFunnels and how he quickly unlocked the potential of his business using ClickFunnels. Tony also shares his experiences and insights as an expert funnel builder building successful funnels. Check out Tony here: https://www.instagram.com/tunedintony https://funnelhackerworkshop.com

Tune in to this episode of ClickFunnels Radio to hear hosts Ben and Chris chat with Amanda Dobson, a conversion rate optimization expert with an impressive track record. Described as "Barbie with Brains", Amanda shares valuable insights on increasing conversions and sales. Amanda also discusses her background in the industry and her experience running multiple successful agencies. Don't miss out on this opportunity to learn from one of the best marketers in the field! Check out Amanda on her website or her socials: https://amandakdobson.com https://www.facebook.com/amandadobsonmarketing https://www.instagram.com/amandakmdobson

On this episode of ClickFunnels Radio, the hosts interview Kat Dunn, also known as Kat the Course Builder, an expert in creating courses. They discuss the shift from formal education to online courses and dive into Kat's background holding two master's degrees. The hosts ask Kat if she would still pursue those degrees knowing what she knows now, to which she emphatically responds with a "Yes." Tune in to hear Kat explain her answer and geek out with the hosts about the world of online courses and education. To find out more about Kat, check out: https://katthecoursebuilder.com

On this episode of ClickFunnels Radio, hosts Chris and Ben welcome Jared Goetz, CEO and co-founder of Zendrop, along with COO Brad Loeffler. Their discussion explores how Zendrop eliminates excuses for starting a business without a product or service, as well as how to overcome barriers to entrepreneurship and seize opportunities in the digital marketplace. Check out Zendrop inside your ClickFunnels account or here: https://zendrop.com

In this episode of ClickFunnels Radio, hosts Ben and Chris chat with Iggy Odighizuwa, an entrepreneur with an amazing business and an even more amazing story behind it. Iggy talks about growing up in Nigeria and how he came to live permanently in the U.S. and begin growing his business as a personal trainer. He also talks in depth about mentorship and how pivotal his mentors were in his entrepreneurial journey, as well as the story behind why he now uses AI as an indispensable business tool. Check out Iggy at https://charlieai.io

In this episode of ClickFunnels Radio, the hosts Ben and Chris are excited to welcome guest Cris Cawley, a best-selling author who turned her skills into a successful business. They discuss her accomplishments, philanthropy work, and motherhood. Tune in to hear about her journey and insights into entrepreneurship. Check Cris out at https://www.gamechangerpublishing.com

On this episode of ClickFunnels Radio, co-hosts Ben Harris and Chris Cameron speak with guest Matt Leitz, a pioneer in revolutionizing customer experience through AI technology. Matt shares his journey to success and reveals the real story behind his start in the internet industry. Matt also dives into his expertise in applying AI practically. Join the conversation for insights into leveraging technology for business success. Check out Matt here: http://botbuilders.com http://webclass.ai

On this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris are joined by special guest Holly Homer. They discuss Holly's journey from blogger to software developer and email list builder. The conversation delves into the interconnected world of funnel hacking and entrepreneurship, exploring how Holly arrived at her current success in the industry. Tune in for an engaging conversation about navigating the evolving landscape of online entrepreneurship. Check out pagewheel here: https://pagewheel.com/ And more Holly Homer content here: https://hollyhomer.com/

In this episode of ClickFunnels Radio, Chris and Ben welcome Jenna Larson, co-founder of GroupTrack, a tracking and converting CRM system for social media leads. The conversation delves into Jenna's journey, how she caught the attention of the ClickFunnels team and how ClickFunnels can be utilized by anyone, regardless of their background. Tune in to discover how Jenna's unique approach to lead tracking and conversion is making waves in the industry. Check out GroupTrack here: http://www.grouptrackcrm.com

Tune in to episode 718 of ClickFunnels Radio for an inspiring interview with Frank Benedetto, an entrepreneur who is revolutionizing his industry with passion and energy. Hosts Chris and Ben delve into Frank's unique story, highlighting foundational steps applicable to anyone selling a product or service online or offline. Join the conversation as they explore the evolving distribution methods in the market, and don't forget to head to the link containing Frank's bonus for CFR listeners! http://wearehoneybadgers.com/cfr

On this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris introduce Matthew Holman, an expert in subscription revenue. They discuss the importance of subscription models and dive into Matthew's journey to success. Tune in for valuable insights on increasing subscription revenue and starting a subscription service. Learn more from Matthew at https://www.thesubscriptiondoc.com/

This episode of ClickFunnels Radio features guest Jason Wojciechowicz (Wojo), an expert in paid media, who has spent tens of millions of dollars on ads for clients worldwide. Jason is also one of the best low ticket experts globally. Join hosts Ben Harris and Chris Cameron as Jason shares insights into his experience with various paid media platforms like Facebook, and learn more from Jason by visiting his Instagram! Jason's Instagram: https://www.instagram.com/thejasonwojo

On this episode of ClickFunnels Radio, the hosts Ben Harris and Chris Cameron welcome guest Abhi Dwivedi, a top affiliate marketer. Abhi shares insights on affiliate marketing and product creation. Tune in for valuable tips from the real world experiences of this successful marketer and digital entrepreneur. Follow Abhi on Instagram: https://www.instagram.com/abhi.dw/

In this episode of ClickFunnels Radio, co-host Ben Harris welcomes bestselling author and CEO, Laura Casselman, to share her journey and experiences. The conversation touches on online marketing, funnels, making money to achieve personal goals and the importance of sharing knowledge to help progress ourselves and others. Tune in to gain valuable insights from Laura's successful career and entrepreneurial journey. To learn more about Laura, check out her website: https://lauracasselman.com/home/

Tune in to this episode of ClickFunnels Radio where hosts Chris Cameron and Ben Harris chat with Megan Hall and Paige Herzog, two sisters who have built a seven-figure business in less than six months all from the comfort of their own homes. Discover how they navigate working together as sisters and find success in digital marketing and affiliate ventures. Check them out on instagram: Megan Hall: @couchofficemom Paige Herzog: @socially.page

On this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris introduce the legendary online marketer and entrepreneur, Pat Flynn. Known for his philanthropy, entrepreneurship, and bestselling author status, Pat joins the podcast to discuss his journey from humble beginnings to becoming a trailblazer in the online marketing industry. Tune in to hear from this pioneer who has set the standard for marketers on the internet.

Tune in to ClickFunnels Radio for an exciting episode featuring guest Brad Hart, an eight-figure earning entrepreneur, investor, philanthropist, and bestselling author of "The Eight Minute Mastermind." Join hosts Ben and Chris for an engaging conversation and valuable lessons from Brad on entrepreneurship and success.

Episode 710 of ClickFunnels Radio features special guest Charles Byrd, known as a human lead magnet in the world of affiliate marketing and joint venture partnerships. Charles shares insights on defining joint ventures as well as his expertise as a business owner, speaker, author, and consultant. Hosts Chris Cameron and Ben Harris dive into discussions about the dynamics of joint ventures and the intricacies of affiliate marketing in the corporate world. Tune in to soak up knowledge and learn from the experiences shared in this insightful episode.

On this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris are joined by special guest, Anik Singal, a veteran in the world of internet marketing. Anik shares his journey from med school dropout to information/affiliate marketer to CEO of a rapidly growing company... only to have the FTC come knocking on his door. Tune in to hear about Anik's harrowing journey and the incredibly valuable insights he's gained from his life's greatest challenges. Don't forget to check out Anik's upcoming book at don'tsaythat.com and listen to his podcast for more valuable content!

In this episode of ClickFunnels Radio, the hosts welcome Zach Benson, a former break dancer turned entrepreneur with a successful personal brand and Instagram following. Zach shares his journey from breakdancing on the streets of Iowa to building a thriving company. Tune in to learn how Zach uses funnels and marketing strategies to grow his brand and business.

ClickFunnels Radio welcomes Blake Newbar, a multiple Two Comma Club Award winner and a top affiliate for ClickFunnels. Hosts Chris Camerson and Ben Harris discuss with Blake his journey with ClickFunnels and the growth of the ClickFunnels community. Tune in to hear about Blake's insights and experiences as a successful affiliate marketer.

Discover how Chandler Bolt, founder of selfpublishing.com, helps people share their messages by writing and publishing books without the need for a big publishing company. Learn about the power of writing a book to establish credibility and authority, especially for entrepreneurs building funnels and looking to solidify their expertise. Tune in to explore why a book can be more impactful than a business card in establishing authority in your field.

Episode 705 of ClickFunnels Radio features guest Justin Wall, a seasoned member of the ClickFunnels community. With multiple two comic club awards and an eight-figure award to his name, Justin has incredible insights on mastering the fundamentals and education side of business. Hosts Ben and Chris delve into Justin's journey, discussing his success and unique flexes. Join the conversation as they explore Justin's achievements and the strategies behind his accomplishments.

In this episode of ClickFunnels Radio, host Ben welcomes guest Ashton Shanks, a paid media expert known for his mastery in written persuasion. Ashton shares his journey from working odd jobs to breaking into marketing at 16 years old. He recounts his early experiences in packaging and selling cell phone parts on eBay, highlighting the start of his career in the industry. Join Ben and Chris as they delve into Ashton's inspiring path to success and the valuable lessons he's learned along the way.

On this episode of ClickFunnels Radio, special guest Michael shares his journey from a small town in Kentucky to achieving eight figures in two years through one funnel. Despite his humble beginnings, Michael's story highlights the power of dramatic demonstrations and the importance of trying various avenues to find success. Tune in to hear how Michael mastered the art of online marketing and built a reputable brand through his unique approach.

In this episode of ClickFunnels Radio, host Ben Harris welcomes special guest Justin Phillips, a serial entrepreneur who has mastered the art of selling physical products online while building a strong brand and mission behind them. They discuss the shift in the e-commerce game and the unique experience of buying and unboxing products online. Justin also shares his background, growing up in Houston and attending Howard University in Washington DC. Tune in to learn more about Justin's journey and insights into the world of online selling.

In this milestone 701st episode, Omar Elattar, the creator of the incredible YouTube show "The Passionate Few", shares his remarkable story, starting from a place of heartbreak and financial struggle to becoming one of the best interviewers on the planet. His tale is a testament to the power of persistence, passion, and the importance of asking the right questions.

In this episode of ClickFunnels Radio, we had the pleasure of sitting down with Chris Lee, an extraordinary entrepreneur with a story of resilience, integrity, and success. Chris shared his journey from the brink of bankruptcy to building a nine-figure solar company, Solgen Power, and his current mission to change the world through entrepreneurship with The Founder Project.

On this episode, we had on top ClickFunnels affiliate Keala Kanae to discuss the lessons he had learned during his growth from entrepreneur to business owner and CEO. Join us, and learn how Keala completely downsized his company and rebuilt his culture from the ground up. If you're looking to start, grow, or scale your business - you'll love this action packed interview!

In this episode, Laura and Chris are joined by a TV host, actor, and celebrity marketer known for his eye-catching red brand, The Red Life. Rudy Mawer has millions of followers and has worked with famous billion-dollar brands and A-list celebrities. He's an expert in personal branding and marketing and is here to share his insights, experience, and knowledge with listeners.

In this episode of ClickFunnels Radio, Chris is joined by guest co-host Ben Harris, VP of partnerships at ClickFunnels. They welcome Pace Morby, who shares his excitement about being involved with ClickFunnels and his experiences with Russell and the impact he has had on his own business. They discuss the importance of video companion guides and the value they can bring to a book.

In this episode, Chris and Laura introduce Peter Pru, a successful entrepreneur who has built multiple seven and eight-figure businesses online. They discuss Peter's achievements, including being a Two Comma Club X winner and the founder of e-Commerce Empire Builders. The conversation delves into the significance of awards and the motivation they provide in reaching goals. Peter shares his insights on the award system and the satisfaction of achieving milestones.

In this episode of ClickFunnels Radio, the hosts interview John Assaraf, a renowned mindset and small business growth expert. John has built multiple multi-million dollar companies, written bestselling books, and appeared in movies alongside influential figures like Richard Branson and The Dalai Lama. He is passionate about helping people tap into their brain's superpowers to achieve their biggest goals and dreams. John discusses his revolutionary mindset coaching platform, MyNeuroGym.com, and his Innercise app that helps people rewire their brains for success. Don't miss this inspiring conversation!

In this episode of ClickFunnels Radio, Laura and Chris are joined by entrepreneur and podcast host, Josh Forti. With over $20 million in revenue, 10 million+ followers on Instagram, and 1.5 million+ podcast downloads, Josh shares his revolutionary "Golden Mic Method" for attracting high-ticket clients from a podcast. Get ready to learn from the best in the industry and discover how to utilize podcasts to generate massive success.

In this special episode of ClickFunnels Radio, Chris Cameron is live at an event in Orlando with V.P. of Partnerships, Ben Harris, and special guest Robby Blanchard. They dive deep into the strategies that have helped Robby grow Commission Hero to over 15,000 members and generate over $160 million in sales for his students. He gives us a sneak peek into his upcoming talk at WebinarCon, where he'll share seven key strategies that are currently working in his business.

In this episode of ClickFunnels Radio, Chris and Laura interview Doug Wing, the former VP of sales at Little Giant. Doug shares his fascinating story of how he helped grow the company to 200 million in annual revenue and became the third largest ladder company. He also talks about his new venture in real estate property management and his book, "Giant Success." Tune in to gain insights from Doug's wealth of experience and learn about his upcoming projects.

In this episode of ClickFunnels Radio, hosts Chris and Laura welcome special guest Gregory Dakins, who is a part of the ClickFunnels organization. They discuss the exciting things happening with the funnel builder certification program, including the recent Funnel Games and exciting future plans. Tune in for an inside look at ClickFunnels and all the exciting developments inside the program. Visit www.funnelbuilder.com for more information.

In this episode, Laura and Chris are joined by Andrew Guttormsen, the co-founder and CMO of Circle. They discuss the importance of building authentic communities in the online course and membership space. They talk about the commonalities among successful membership businesses and how connecting people with each other can lead to better results and a more meaningful experience.

In this episode of ClickFunnels Radio, Chris and Laura are joined by Eric Thayne, entrepreneur, author, and founder of Celadora Studios. Eric shares his expertise in social video content production and how it can help brands, influencers, and leaders grow their influence and businesses. He also shares insights from his new book “Create, Don’t Capture.” With over 500 million video views under his belt, Eric's experiences are sure to inspire and educate listeners.

Nico Moreno, a successful chatbot creator and funnel builder, shares his experience as a funnel hacker for over six years and credits ClickFunnels for his breakthrough. He talks about his early struggles and the various methods he tried to make money online before discovering ClickFunnels. The hosts also discuss the power of Facebook and Instagram stories for generating inbound leads and express their excitement for the conversation.

Join hosts Laura Demetrious and Chris Cameron on ClickFunnels Radio as they interview McCall Jones, a performer and coach who has used her stage experience to help entrepreneurs improve their charisma and authenticity. McCall shares her background in performing and landing roles in feature films, as well as her realization that her skills could be applied to marketing. She discusses her tradition of bringing good luck fruit snacks to show gratitude to the sound crew and emphasizes the importance of finding one's true voice. The episode provides insights into the seat to stage journey and the possibilities of harnessing the power of funnels in online marketing.

In this episode of ClickFunnels Radio, Chris and Laura interview Parker Olson, the co-founder of Forij. Parker shares his journey of starting Forij, a company that fortifies snacks with medicinal mushroom extracts. He also discusses his background in marketing and his experience with building low-cost marketing engines for businesses through his SaaS agency. Tune in to learn more about Parker's entrepreneurial ventures and his unique approach to marketing.

In this episode of ClickFunnels Radio, hosts Chris Cameron and Laura Demetrious welcome special guest Steve J. Larson. Steve, known as the original Capitalist Pig, has been a long-standing champion in the ClickFunnels community. They discuss Steve's journey from trading funnels for tickets and hotel rooms to his current successful business. Steve also emphasizes the importance of going through the discovery phase in order to figure out what you want.

The hosts interview Taylor Schweiger, a German online marketer currently residing in Bali. They talk about his experiences traveling with his infant son and how Funnel Hacking Live has positively impacted his business. Taylor shares how speaking at the event opened doors for collaborations with influential individuals in the online marketing industry.

This episode features an interview with Justin Benton, a self-proclaimed serial entrepreneur who shares his new venture with Russell Brunson called 'Secrets of Success.' He discusses his experience with direct marketing and his involvement in different ventures, including CBD and the Miracle Store. The episode highlights the importance of building genuine relationships and delivering value in business.

This podcast episode features Chandler Woodward, the oldest son of the late Dave Woodward, CEO of ClickFunnels. Chandler discusses his upbringing with his father as a superhero and how Dave's high energy and passion for others translated both on and off stage. Chandler also shares his own experiences in business, including running MediaAcquire, a marketplace to buy and sell online audiences.

The podcast episode features Marisa Murgatroyd, who overcame being told she had no marketable skills to building a multi-million dollar business. Marisa has taught over 12,500 students how to succeed online, even if they believed they lacked marketable skills. The episode discusses the significance of digital products and online courses in the current market. Marisa emphasizes that selling knowledge or information is not enough; the focus should be on providing a tangible result or transformation to customers. The podcast explores a wide range of niche ideas for online courses, spanning from health and spirituality to hobbies like making macaroons or playing the guitar.

In this episode of ClickFunnels Radio, hosts Laura and Chris welcome Ryan Lee and Brad Gibb of Cashflow Tactics. These two incredible instructors have not only mastered the art of teaching, but have also been dedicated students in Russell's Inner Circle community. They share their unique approach to non-traditional life insurance and investment opportunities, which have traditionally been associated with network marketing. Tune in to learn how they have harnessed the power of funnels to grow their business and revolutionize online marketing.

In this episode of ClickFunnels Radio, hosts Laura and Chris are joined by Kevin Anson, a renowned expert in video ad creatives. Kevin shares his experience of working with top names in the industry, thanks in part to his collaboration with Russell Brunson. They discuss the power of funnels in growing online businesses and how video ads can play a crucial role in driving success. Tune in to gain valuable insights and strategies for unleashing the true potential of your online business.

In this episode, Laura and Chris chat with special guest Kathryn Jones and emphasize the importance of unity and community in achieving success and making progress. The concept of partnerships and joint ventures is highlighted as a strategic approach to success, enabling individuals to leverage each other's strengths and resources. The episode also explores how significant life events can lead to a shift in personal priorities. Kathryn shares her experience of getting married and having a baby and how it caused a change in her focus.

In this episode of ClickFunnels Radio, hosts Laura and Chris are joined by special guest Andrea Peer, a customer experience expert. Andrea shares her proprietary method, journey crafting, which helps clients create high-performing journeys that yield great results. Andrea is also a ClickFunnels ambassador and one of the brains behind Geek Out, a community of ClickFunnels 2.0 super users. Tune in to learn more about Andrea's expertise and how she utilizes ClickFunnels to its full potential.

In this episode of ClickFunnels Radio, Laura and Chris are joined by guest Miranda Pearce, who will be speaking at this year's Funnel Hacking Live. They discuss Miranda's unique pitch for winning a speaking spot, which included the phrase "with the blood of your enemies." The hosts express their excitement to hear Miranda's presentation. Tune in for insights and strategies from online marketers who are harnessing the power of funnels to grow their businesses.

In this episode of ClickFunnels Radio, hosts Chris Cameron and Laura Demetrious interview Bill Allen, a Navy pilot, farmer, podcast host, speaker, and author. They discuss Bill's diverse range of interests and accomplishments, including his success in an affiliate contest and his speaking engagement at Funnel Hacking Live. Tune in to hear Bill's fascinating journey and how he leverages funnels in his various endeavors.

In this episode, Laura and Chris chat with Christopher Voss, who is known for his brand of Return on Relationships (R.O.R.). Christopher shares how he learned the importance of building relationships from his mother. He discusses how this principle can be applied to business and encourages listeners to think about how it can be incorporated into their own lives.

Chris and Laura interview Dominick Pirone, a DJ and online marketer, who shares his experience of using funnels to grow his DJ business. He talks about how he initially wanted to create a digital course but faced challenges in selling it. Dominick then found success in DJing and decided to help other DJs improve their businesses through his collaboration with Joe Bun and the creation of the DJ's vault. They discuss the versatility of using funnels for different types of businesses.

This episode features Aggie Lal of BioHacking Bestie. She's a travel influencer turned entrepreneur from Poland, who shares her journey of transitioning from Instagram influencer to building multiple businesses and finding success.

In this episode of ClickFunnels Radio, Laura and Chris welcomed guest Doug Boughton to discuss his scrappy and inspiring journey to success. Doug is an affiliate marketer and shares about his success in the ClickFunnels affiliate program. They talk about the exclusivity of the dream car award and how Doug's achievement of this award was a significant milestone for him. Doug also shares his experience meeting Grant Cardone and his performance in the ClickFunnels 2.0 affiliate launch. Overall, the episode highlights Doug's scrappy and inspiring journey to success.

In this episode, the Laura and Chris introduce special guest, Tim Shields, who shares his journey of how he went from a hobbyist photographer to a successful online marketer. Tim discovered the power of funnels through Russell Brunson's book, "Expert Secrets," and attended a conference called LaunchCon where he found his community in ClickFunnels. He decided to use the Perfect Webinar script to deliver a dramatic demonstration that would launch him straight into the successful business he has today.

In this episode of ClickFunnels Radio, Russell Brunson pays tribute to the late Dave Woodward, the former voice of the podcast. Russell reflects on Dave's passion for sharing the stories of funnel hackers and their impact on the world. He introduces the two new hosts of ClickFunnels Radio: Chris Cameron and Laura Demetrious. This episode provides insights into the changes and future plans for ClickFunnels Radio, including the commitment to maintaining the podcast's energy and momentum. The hosts, Chris and Laura, share a deep passion for sharing success stories and making a meaningful impact. They firmly believe that impact holds greater significance than income and are dedicated to helping online marketers unlock the true potential of their businesses through the power of funnels. With their combined expertise in tactics and storytelling, the podcast serves as a valuable resource for online marketers seeking growth and knowledge.

Listen to my thoughts on the recent passing of my best friend and ClickFunnels’ CEO, Dave Woodward. I wanted to do this podcast to remember him and let you guys know all the things that he did to affect your lives and change the world! -Russell Brunson

Josh and Ashlee Latimer are huge believers in giving kids the tools they need to unlock their potential and help push them towards achieving it. That's why they created the Kid WarPlan, an artfully crafted, 90-day entrepreneurial journal unlike any other. While some in business may scoff at the $97 price tag, this duo knows the true power behind pricing premiumly. Josh and Ashlee share with Dave their sage advice on how to price your products to attract your ideal customers as well as influence them to actually use and make the most out of what you have to offer. If you really want to be able to serve your dream customers at the highest level, the answer is not charging less. Learn more about Josh and Ashlee's entrepreneurial endeavors by heading to: honorandfire.com kidwarplan.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

About 10 months ago Colton Vranes was an average entrepreneur in the business of reselling shoes... Until he picked up Russell Brunson's Expert Secrets book and binged it in a single night. Today Colton is absolutely crushing it, having earned his Two Comma Club Award and having the honor of speaking at ClickFunnels's Unlock The Secrets event in June 2022. Oh and by the way, he's only 18 year old. Colton shares with Dave some of the key strategies and tactics he's used to grow his business rapidly, far surpass his competition and rake in huge profits. When it comes to getting things done, Colton says it's best to take actor Tom Cruise's advice: Don't think, just do. Learn more from Colton by visiting @resellingsecrets on Instagram! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Keala Kanae got started in online marketing in 2012 as an affiliate marketer while earning minimum wage working at a coffee shop. After earning millions in sales and commissions, Keala and his friend launched their own courses and coaching business in 2016. They scaled the business to 20 million within the first year and their numbers are continuing to climb. Dave can't help but ask: How do you scale a business so fast?? Keala takes Dave through some of his ad strategies and other practices that have helped him find success and scale quickly. He also explains where he and his company are currently placing their focus to better improve and grow even more through the end of this year. Connect with Keala on Instagram at: @kealakanae Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Robby Blanchard's resume as an affiliate is unmatched: #1 ClickBank affiliate, one of the top ClickFunnels affiliates, and a Two Comma Club Award AND Two Comma Club X Award winner for Commission Hero, his program geared towards helping others learn how to succeed online. Did we mention he currently earns eight figures? Robby and Dave discuss Robby's journey from CrossFit gym owner to affiliate expert and the multitude of benefits of affiliate marketing, as well as what he's currently teaching his affiliate students and what he sees affiliates promoting the most. Contrary to popular belief, Robby emphasizes, being an affiliate does not have to be just a stepping stone towards something else. Connect with Robby here: Instagram: @robbyblanchard Facebook: Robby Blanchard YouTube: Robby Blanchard robbyblanchard.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Russell is taking over ClickFunnels Radio once again, and this time he's got Josh Forti with him to divulge some of the key points he'll be speaking on at Funnel Hacking Live 2022 this September! As a marketer, social media strategist, influencer and founder of Think Different Theory, Josh is bringing to the FHL stage his top methods for creating the "Master Story" your business needs in order to turn followers into real believers and customers. Still sitting on the fence about going? Russell and Josh are here to let you know that the time to invest in yourself and your true calling is NOW. Grab your ticket to Funnel Hacking Live 2022 and secure Josh's awesome bonuses TODAY by heading to: funnelhackinglive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

During the last economic recession Russ Ruffino was making his living working hard hours as a bartender. However, after diving into Russell Brunson's Secrets books and taking a chance at the online marketing world, Russ made his first sale and hasn't looked back since. Today Russ is the founder and CEO of Clients on Demand, a high ticket coaching program that has helped countless business owners in various niches scale their businesses fast. Russ talks with Dave in depth on how he constructs his short funnels to attract high ticket clients from ice cold traffic, as well as how he structures his coaching programs to create the most successful outcomes. Learn more from Russ here: Tik Tok: russellruffino YouTube: Russ Ruffino - Clients on Demand clientsondemand.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Russell Brunson is back again and he's bringing more hype for the upcoming, highly acclaimed Funnel Hacking Live event happening this September in Orlando, Florida. (Don't miss it!) Joining him is rags-to-riches entrepreneur and former ClickFunnels lead funnel builder Steve J. Larsen to give the inside scoop as to what they'll be teaching during their co-presentation on the FHL stage. Steve also shares some of the bonuses he'll be giving to FHL attendees. (They're pretty sweet!) Grab your ticket to Funnel Hacking Live 2022 and secure Steve's bonuses ASAP by heading to funnelhackinglive.com! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

How do you grow a business without having to raise capital or go into debt? Is that even possible? Brandon Dawson is here to reaffirm that it surely is. As a business scaling expert and leadership mentor currently coaching Cardone Ventures clients, Brandon has helped countless business owners and their teams achieve their personal, professional and financial goals through the growth of their business. Brandon shares with Dave his story of how reverse engineering and thorough research helped him develop the model and strategies he uses to help accelerate the success cycles of businesses that have struggled with growing and scaling beyond the stagnant plateau they've been stuck on for years. Learn more about what Brandon does at cardoneventures.com/growth. You can also find Brandon on: Instagram - @brandonmdawson & @cardoneventures YouTube - Brandon Dawson LinkedIn - Cardone Ventures Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Funnel Hacking Live, AKA the biggest and best entrepreneurial event of the year, is less than three months away! Are you prepared? Are you hyped? Are you coming?? As FHL draws closer, Russell will be showcasing here some of the big names slated to take the stage and share their expert knowledge on all things business and success. For the first stop on his speaker tour, Russell talks with Stephanie Dove Blake about her journey to finding the funnel hacker community and her impressive rise as an expert digital marketer and business coach. Stephanie also outlines some of the exciting topics she'll be speaking about on stage, including how she was able to go from working 60-70 weeks on her agency to just five. Grab your ticket to Funnel Hacking Live AND secure Stephanie's bonuses by heading to funnelhackinglive.com! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Returning to the mic with Dave for a second time is Anika & Tayler Schweigert, the powerhouse couple with not only multiple businesses between them but multiple Two Comma Club Awards as well. Anika and Tayler talk about what inspired them to go after additional business pursuits and how they were able to grow and scale so quickly. True to form, these two share their story authentically, discussing the mistakes and regrets as well as the successes. Be sure to check out the first episode with Anika and Tayler (#657) first if you haven't yet! Find Anika & Tayler on Instagram at: @lovelifepassport This powerful duo is coming to Funnel Hacking Live 2022! Are you? Grab your ticket at: funnelhackinglive.com! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Power couple Anika & Tayler Schweigert went from working hotel and air cabin crew jobs to growing and scaling an 8-figure business which they manage from their smartphone and laptop. Today the pair both own five different businesses, build schools through their own foundation and stay connected with their community of 163k followers via their Instagram, @lovelifepassport. Anika and Tayler share their story of how growing their online community of followers was the catalyst for the explosive success they've been able to achieve. They also give their sage advice proven to attract dedicated followers who truly believe in your message and are ready to take action on your offers. Find Anika & Tayler on Instagram at: @lovelifepassport This powerful duo is coming to Funnel Hacking Live 2022! Are you? Grab your ticket at: funnelhackinglive.com! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

How do you handle life's stresses, overcome the obstacles, enjoy the journey and find true success? These are certainly some of life's biggest questions, and they continue to be the questions at the forefront of Dave's mind as he reaches the 10-month mark from the day he received the news that changed his life forever. Using the lyrics of Tim McGraw's timeless hit, "Live Like You Were Dying" Dave illustrates how you can reframe your attitude and your choices to create a life filled with meaning, purpose and success. Don't forget to grab your ticket to Funnel Hacking Live 2022! funnelhackinglive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Contributing to over 1,400 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. So just how does a "marketing maverick" like Phillip cut through the clutter of countless online ads to get potential customers to stop and click? Using examples from his past political and corporate ad campaigns, Phillip discusses with Dave why that first click in a funnel is the most important as well as specific strategies he uses to better understand his customers and convince them to take action on his ads. Learn more from Phillip by visiting phillipstutts.com. Facebook: ceophillipstutts LinkedIn: phillipstutts Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

As founder and CEO of five multi 8-figure brands ranging from online services to real estate to staffing, Taylor Welch is no stranger to success. Though just eight years ago he didn't even know what the word "copywriting" meant, today Taylor has advised and serviced almost 50,000 individual businesses globally and has taken his real estate investment company zero to eight figures in 10 months. Taylor shares with Dave his journey from beginner to expert and the steps he's currently taking to rediscover what he's most passionate about and where he wants to dedicate his time. Taylor also gives his top advice for how entrepreneurs can package their expertise in a way that allows their customers and clients to benefit the most from the solutions they have to offer. Find more from Taylor here: Twitter: @taylorawelch Facebook: Taylor A. Welch consultingmemo.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Perry Belcher agrees with the famous Game of Thrones quote: "There's nothing in the world more powerful than a good story." As a "serial entrepreneur" who has led multiple businesses to seven and eight figures, Perry knows that not adding a storytelling skillset to your toolbox is one of the biggest mistakes you can make. In part two of this special two-part episode, Dave and Perry discuss storytelling techniques proven to improve the attention and retention of your audience no matter what medium you use to share your story. Be sure to check out part one about Perry's live events value ladder first! Find out more about Perry here: perrybelcher.com Learn more about Perry's "Weirdest Event Ever" here: weirdestevent.com Be sure to grab your tickets to this year's Funnel Hacking Live at: funnelhackinglive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Described as a "serial entrepreneur", Perry Belcher is an SEO expert, business marketing consultant, investor, importer, copywriter, internet entrepreneur and co-owner of Digital Marketer. On top of all that, Perry has proved throughout his career to be a master speaker and storyteller as well. In part one of this special two-part episode, Dave and Perry discuss how Perry integrates his value ladder into the four different kinds of events he offers, as well as the type of content he prefers to teach at his events. Don't forget to check out part two next week where Dave and Perry talk about storytelling and why it's an essential characteristic for successful entrepreneurs! Find out more about Perry here: perrybelcher.com Learn more about Perry's "Weirdest Event Ever" here: weirdestevent.com Be sure to grab your tickets to this year's Funnel Hacking Live at: funnelhackinglive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

How can we overcome the fears that get in the way of achieving our true potential? Founder of the Aligned Performance Institute Dr. Alok Trivedi (aka "Dr. Rewire") says that, contrary to popular belief, gritting your teeth and thinking positively isn't the answer. Instead the solution lies in gaining a greater understanding of the brain and why it carries those fears in the first place. Dave and Dr. Trivedi discuss the science behind why we hold onto false beliefs and assumptions about our abilities and what it actually means to rewire the brain in order to free oneself from unnecessary fear and achieve the goals we know we can reach. YouTube: Dr. Rewire Facebook: Dr. Alok Trivedi LinkedIn: Dr. Alok Trivedi You can also find Dr. Rewire at drrewire.com and claim your free Financial Rewire gift at drtgift.com. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

US Army veteran Parker McCumber is a Two Comma Club Award and Two Comma Club X Award winner with a Masters degree in Business Administration. Though his resume is certainly impressive, Parker would say his most important title is that of husband and father, and that his greatest accomplishment is thriving in business without sacrificing time with his family. How is Parker growing his business in order to achieve that work-life balance? Parker says the key to scalability lies in a method ingrained in him during his military service: Backwards planning. Dave and Parker discuss what backwards planning entails and how it provides entrepreneurs of all experience levels with a new goal, a new course of action, and a new path forward. Learn more from Parker here: Facebook: @ParkerMcCumberOfficial Instagram: @therealparkermccumber tacticalentrepreneurs.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

When it comes to developing and building scalable teams, Natalie Dawson is the expert. Natalie has interviewed, hired, trained and led thousands of employees over the course of her career. Currently she's the Co-Founder and Partner of Cardone Ventures, where she helps business owners achieve their personal, professional and financial goals through the growth of their business. So how exactly do you build a high performance culture? Natalie answers this big question from Dave by sharing what she looks for during the hiring process as well as what she does during the onboarding process to ensure all employees are aligned with the company's mission. If your new hires aren't on board with your company's goals, Natalie emphasizes, you won't be able to achieve those goals at the speed you desire. Find Natalie's bestselling book, TeamWork by heading to : cardoneventures.com/teamwork Natalie can also be found on Instagram, YouTube and LinkedIn. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Deal maker and strategy expert Matt Bodnar has been named to "Forbes 30 Under 30" and is a partner in multiple "Inc Fastest Growing Companies". With over a decade of experience in acquiring and scaling businesses across multiple industries, Matt shows no signs of slowing down any time soon. Matt gives Dave his best advice for those looking to get into M & A (mergers and acquisitions), as well as why growing a business without starting from scratch might be the best option for you. Learn more about Matt by heading to mattbodnar.com. Matt can also be found on: Facebook: @RealMattBodnar LinkedIn: Matt Bodnar Podcast: The Science of Success Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Want to convert from stage but have a hard time reaching your audience? Master speaker and storyteller Pat Quinn knows exactly what you need to change in order to connect with the audience, clearly communicate your message, and inspire them to take the next step with you. Pat shares with Dave the steps he teaches clients as part of his Story Braid Formula to strengthen communication, improve messaging and ultimately create a Signature Talk that converts both tactical and emotional decision makers. Learn more about how to create your Signature Talk at: advanceyourreach.com/talk Find Pat on Facebook and LinkedIn! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Cole Gordon used to struggle as the worst sales rep on his team. Now he's the founder of The 7-Figure Selling Academy - a program that teaches business owners how to build and scale sales teams in order to reach seven figures and beyond like he did (going from $0 to $30 million in just 26 months!). So just how did he do it? Cole shares with Dave the seven steps he's developed over his time in sales that are proven to attract the best sales reps, optimize their performance and create more revenue at an even faster rate. Learn from from Cole by heading to closers.io Find Cole on Instagram: @colethomasgordon Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

If you want to create a lasting impression as a leader and entrepreneur, you'll need to become really good at telling stories. In fact, Dave's challenge to himself and to everyone else listening in is to start by telling a single story every day. Sharing the wisdom found in Paul Smith's book The 10 Stories Great Leaders Tell, Dave discusses each of the 10 types of stories and why it's so important to be able to know what each of those 10 stories are for you and your business. When it comes to attracting and retaining customers, clients and talent, stories trump mere facts every time. Don't forget to grab your ticket to Funnel Hacking Live 2022 HERE! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

What's the secret to getting customers to actually complete a course (or use a product) they've purchased? The answer is Marisa Murgatroyd's specialty. Marisa has personally sold over $32 million in online courses and programs that have student success rates 10-30 times higher than the industry standard. Dave and Marisa discuss the tips and techniques she uses in order to get her customers addicted to taking action and help them develop unstoppable momentum from the moment they make their purchase. Gamifying your program and giving them a finish line, Marisa emphasizes, is of utmost importance. Find Marisa on: Instagram: @liveyourmessage Youtube: Live Your Message with Marisa Murgatroyd Check out Marisa's FREE masterclass, The Dopamine Button, aka three brain hacks to skyrocket your online course sales by heading to: liveyourmessage.com/cf Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

At one point Kim Walsh Phillips had to sell her engagement ring in order to make payroll. Then she got a hold of Dan Kennedy's No B.S. Direct Marketing book and followed it to the letter. Within a year Kim went from 32 to 11,000 clients. Recently she was named #475 in the Inc 5000. Now she's the co-author of Dan Kennedy's best selling book of all time: No B.S. Guide to Direct Response Social Media Marketing. Talk about a turnaround. Kim shares with Dave some of her most powerful advice on how she was able to refine her list of clients by defining exactly who her dream clients are. Dave and Kim also discuss how to quickly create months worth of seemingly live content on multiple social media platforms that authentically draw in those dream clients. Grab Kim's FREE 7-figure lead generation funnel here: kwpgift.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Joining Dave at the mic this week is Chris Cameron, Senior Relationship Manager at ClickFunnels and affiliate program aficionado. Dave and Chris have a lot of experience in the affiliate world, and they’re here to offer their tips and recommendations for how you can up your game as a ClickFunnels affiliate, as well as how you can greatly improve the affiliate program for your own business. Don’t miss out on these awesome opportunities! Join the ClickFunnels affiliate community by visiting the ClickFunnels Avengers (Affiliates) Facebook group! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Are you placing your attention on what matters most? No matter what the goal may be, constantly focusing your thoughts on the negative will only yield you negative results. In this episode Dave shares some of the advice he's been given over the years that have impressed upon him the vital importance of directing one's thoughts towards that which is positive and productive. Find the books Dave recommends by visiting: expertsecrets.com dotcomsecrets.com trafficsecrets.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

If you want to know how to create an email series that gets people excited, creates scarcity, answers questions and resolves objections all in one go, then Dave's got the perfect example for you. Picking up where he left off last week, Dave walks through the last three emails in the 11-email long sequence Russell and his team crafted to promote the acclaimed Two Comma Club Live event. Be sure to listen to the previous episode covering the first eight emails if you haven't yet! Learn more about the Two Comma Club Live event here: twocommaclublive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Want to know exactly how Russell and his team construct his email series to promote the irresistible Two Comma Club Live event? Dave's here to give you the complete inside scoop. From the subject headlines to the email composition and images used, no detail is left undiscussed as Dave walks through each email in the sequence and explains why each design choice was made. Take careful notes so you can apply these techniques to your own emails! These Two Comma Club Live events don't come around often, so grab your ticket ASAP at twocommaclublive.com! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Joining Dave this episode is a very dear friend to Dave as well as the ClickFunnels community - Jeff Banek! Jeff is not only a three-time Two Comma Club Award winner, but a recipient of the Two Comma Club X Award as well. If those credentials aren't enough to prove how hardcore he is about funnels, then maybe his ClickFunnels gear logo tattoo is. Dave and Jeff talk about his journey from United States Marine medic to personal trainer to finding DotCom Secrets and ClickFunnels and going all-in learning and perfecting his craft as "The Funnel Doc". Jeff also shares his tried and true advice for avoiding the "shiny opportunities" that keep you from staying focused on the endeavors that will actually allow you to find ultimate growth and fulfillment. Find Jeff on Facebook at: NFTs For Newbies Don't forget to secure your ticket to Funnel Hacking Live 2022! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Hunter Thompson is a full-time real estate investor and founder of Asym Capital. As a Two Comma Club Award winner and Inner Circle member, Hunter is not afraid to talk about his past business mistakes and how he learned to course correct in order to take his business to the next level. Dave and Hunter discuss the vital role goal-setting has on the growth and success of a business, including quarterly, monthly, weekly and daily goals. Hunter also shares through his life experiences five key techniques that, when implemented into your goal setting process will dramatically shorten the time it takes to achieve those goals. Facebook: Raising Capital For Real Estate Facebook Group Instagram: @hunterlthompson LinkedIn: Hunter Thompson Podcast: Cash Flow Connections Real Estate Podcast Don't forget to check out Hunter's book "Raising Capital For Real Estate"! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Joining Dave is none other than Forbes Magazine #1 business coach, Lauren Tickner. Lauren and her team have achieved massive success helping countless clients grow their businesses using modern marketing. So just how is she managing to grow and scale so effectively? When it comes to creating success in her own business, Lauren can’t stress enough the importance of building solid frameworks and then letting those frameworks run the business.  Dave and Lauren discuss each component of the V.I.L.E. framework AKA one of the most important frameworks she and her team uses to determine priorities. Don’t let the name fool you – this key framework is definitely one you’ll want to apply to your business! Connect with Lauren on Instagram: @laurentickner Also be sure to check out Lauren’s Impact School Podcast wherever you get your podcasts! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

The adage, "no pain, no gain" has been around forever, but many fail to understand exactly how much pain is truly required. So many entrepreneurs are looking for shortcuts to success that require the least amount of effort and/or suffering possible. While this is a natural inclination, it's important to ask ourselves the following: If the reward is great, then wouldn't the price be great as well? Dave shares his personal experiences and insights on what it means to endure physical, mental and emotional pains in order to achieve the goals that mean the most to you. Whether these goals lie in your business, your family or other pursuits, it's important to ask yourself how much pain you are willing to sustain so that your dreams can be realized. Be sure to grab your ticket to Funnel Hacking Live 2022! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Have you ever looked at a successful entrepreneur and wondered how they got it so easy? Chances are you're only seeing the tip of the iceberg. Dave admits that, while he prefers to focus on life's positives, there are plenty of stresses in his personal and business life. So how does he deal with the negatives as they come? Armed with decades of experience, Dave wants to offer you 10 of his top methods for working through entrepreneurial stresses both great and small. By overcoming our own challenges, Dave insists, we will have greater opportunities to touch the lives of others for good. Dave can't wait to see YOU at Funnel Hacking Live 2022 in Orlando, Florida! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

When it comes to acquiring lifelong customers, the principles behind becoming the "attractive character" are so important that Russell teaches the "attractive character" in both his Dotcom Secrets and Expert Secrets books. Not only that, Russell practices the very "attractive character" principles he preaches. Dave's here to share his top five tips for becoming that "attractive character" - the kind of authentic person that people can relate to and want to follow. It may require you to step outside your comfort zone, but Dave wants you to remember: "There's no comfort in the growth zone, and there's no growth in the comfort zone." Learn more about the attractive character by picking up the Secrets Trilogy today! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Every entrepreneur experiences roadblocks along their personal path to success. Two Comma Club Award winner Sam Kwak's challenges began over 20 years ago as a kid immigrating to the United States with his family. A dozen visa applications, several setbacks and many miracles later Sam and his family were finally able to live the life they'd been relentlessly working toward. Sam shares with Dave some of the most pivotal challenges he's experienced along his life's journey and how they've shaped him into the thriving entrepreneur he is today. Sam also offers his advice for turning your fears and frustrations into catalysts for growth within your business and within yourself. YouTube: The Kwak Brothers Instagram: @samkwakofficial Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

For the last 12 years, Dave’s friend Joe Soto has been crushing it in the marketing agency world helping influencers, celebrated authors and speakers and many others find success with their online marketing campaigns. Dave’s big question for Joe is this: How are you able to continually and creatively find the right clients for your business? Joe generously shares some of the ways he uses LinkedIn, social media groups, his podcast and other resources to connect with his dream clients, offer them value and become the trusted voice of authority they know can provide the solution they’re looking for. Find more freebies and wisdom from Joe here! joesototraining.com funnelsalesmasterclass.com The Not Your Average Joe Show podcast Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Chief Business Development Officer and seasoned ClickFunnels veteran Brent Coppieters joins Dave to share his thoughts on the Mastermind in Paradise event that was just held in Mexico for all ClickFunnels high end coaching students as well as why it was such a success for the attendees. Dave and Brent also discuss the key questions business owners and entrepreneurs need to ask themselves when looking to launch an event or coaching program for the first time. Knowing what your customers need AND want, Brent insists, is of utmost importance. Register for the online Two Comma Club Live event ASAP at: twocommaclublive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Myles Clifford, ClickFunnels' very own Director of Events, is back to talk with Dave about the Mastermind in Paradise event that just took place in Mexico for all Two Comma Club members, Inner Circle members and Category Kings! Myles shares his top tips for creating events big and small that offer high value to the attendees while also achieving the goals of the business. Dave and Myles also discuss a few of the amazing ClickFunnels live events coming down the pipeline, both virtual AND in-person! Grab your tickets to FHL 2022 at: funnelhackinglive.com Have a question for the Events Team? Send them to: [email protected] Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Anyone who's been to Funnel Hacking Live in the past knows that Russell loves to overdeliver, but what if we told you he's not finished overdelivering on every single past FHL event going back to 2015? Dave is joined at the mic by Myles (Director of Events and former temporary ClickFunnels Radio host) to talk about the exciting opportunity previous FHL attendees have to claim their FREE NFT for every year they've attended FHL. That's up to seven free NFTs (and an eighth for all those who attend FHL this year)! Be sure to register ASAP for the FREE NFT webinar event on March 15th, 8pm MST / 10pm EST by heading to fhlnft.com in order to claim your NFT(s)! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Though Heath Wilcock started copywriting almost 10 years ago, his love for writing goes back much further. With a bachelor's in English/Creative Writing, a master's in Fiction and a love for comedic improv, Heath is able to expertly adapt the voice of his copywriting to market products from healthy and beauty to Magnetic Marketing offers such as the MIFGE and the No BS Newsletter (discussed in episode 603!). How does he do it? Despite his love for creativity in writing, Heath heavily emphasizes to Dave the need for copywriters to remove the frills and research their audience in order to best speak truth to the product. Heath also reveals to Dave some of his specific methods for researching his audience and using the data he collects to communicate the right message using the right words. He's not on social media (gasp!), but you can connect with Heath by visiting: www.heathwilcock.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

As the Director of Coaching at ClickFunnels, Vince Green has a wealth of wisdom to share from his time spent coaching countless entrepreneurs in the Two Comma Club X program. Vince and Dave discuss Vince's journey going from a corporate job in marketing, sales and finance to becoming an entrepreneur and ClickFunnels customer to joining the ClickFunnels Team and taking the opportunity to learn on the inside as an "intrapreneur". Vince also talks about the difference between intrapreneurs and entrepreneurs and how you can decide which you need in your business in order to scale and grow. Interested in joining the Two Comma Club X program and learning more from Vince? Visit twocommaclubx.com to schedule a consultation! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Returning to the show for a second time is none other than the marriage and intimacy expert himself, Tony DiLorenzo. Tony and his wife Alisa help transform marriages around the world as co-hosts on the ONE Extraordinary Marriage podcast and co-writers of multiple books, including their best seller: "The 6 Pillars of Intimacy". Tony and Dave talk about how Alisa and Tony use books as their framework for growing their business by guiding people to their ground level offer, nurturing their relationship with their customers and then naturally introducing them to their other offers along the value ladder. Tony also shares what’s worked best for them when it comes to crafting their book offers. Learn more from Tony and Alisa here: ONE Extraordinary Marriage Show ONE Extraordinary Marriage Home Page ONE Extraordinary Marriage Instagram The 6 Pillars of Intimacy Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

You can never truly fail if you never give up. Ed J C Smith understands the weight of these words more than most. After enduring extremely dark times in his younger years, Ed unexpectedly received another chance at life. Receiving this gift propelled Ed to become a coach so that he could positively impact others and change lives in the way his life was changed for good. Ed shares with Dave his journey to growing and scaling a successful coaching business as well as the skill sets he focuses on developing daily in order to run business and live life on his terms. Getting really good at what you do and truly loving it, Ed says, trumps everything else. Find Ed at: Instagram Champion Academy Clients on Automation Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

For anyone new to funnel building, just knowing where to start can feel like an overwhelmingly impossible task. Maybe you're hesitant because you feel you lack the tools, the skills or the knowhow to get your business up and running online. Maybe you've even tried before and things didn't turn out the way you hoped. ClickFunnels' own Chris Cameron and Turner Leslie are here to show you how getting started has now become easier than ever thanks to Your First Funnel, the game-changing starter kit you need to confidently take the next big step towards funnel success. Guides, courses, coaching, a free 30-day ClickFunnels trial?? Dave, Chris and Turner cover in detail everything offered in Your First Funnel, as well as how you can benefit massively by promoting Your First Funnel as an affiliate. Head to yourfirstfunnel.com now to learn more from Russell Brunson himself! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Meghan Walker is a former naturopathic doctor and Entrepologist with a passion for teaching entrepreneurs not only how to scale their businesses, but how to optimize their health and mindset as well. An avid entrepreneur herself, Meghan knows from experience that achieving a balance of all three is no easy task. Dave and Meghan discuss some of the everyday decisions that need to be made in order to optimize in business, mindset and health in the long term, including how you organize your time, being mindful of your mental state and setting appropriate boundaries. Being massively intentional, Meghan says, is the key to success. Learn more about the Kolbe test by visiting secure.kolbe.com.  Connect with Meghan: Instagram: @drmeghanwalker TikTok: @drmeghanwalker Facebook: @drmeghanwalker Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

In 2020 Adrian Brambila became a Tik Tok sensation, but not for his impressive dance moves (though he is an ex-professional hip hop dancer). Adrian went viral for transparently showing how he was making over $100k a month as an affiliate marketer while traveling the country in a van and only having access to wifi one to two days each week. Whoa. Promoting hundreds of businesses at a time? Just how is he doing it? Adrian shares with Dave some of his top advice for aspiring affiliate marketers who are looking to succeed now and in the long run. Adrian also offers his expert advice towards businesses looking to launch affiliate programs of their own, and how they can truly help their affiliates feel valued and empowered. Learn more from Adrian here: Youtube Tik Tok Instagram Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

John Crestani is a direct-response genius, demand-generation specialist and lean startup entrepreneur who has created multiple companies in the affiliate marketing space. He works what he jokingly calls, "the three-hour work week". With all this success, Dave wants to know what John has done behind the scenes to scale a dream lifestyle business in which he doesn't have to oversee every little aspect of the organization. John's advice? You have to be willing to pick up some management skills and run your business using an EOS (entrepreneurial operating system). This includes you and your team being laser-focused on measurable goals, such as KPIs (key performance indicators) and OKRs (objectives and key results). Both Dave and John agree that setting and working towards these quarterly goals are the framework for long-term growth and success. Learn more from John here: YouTube LinkedIn Instagram Twitter Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Veterans of the ads and traffic world, Janak and Urvi Mehta have a passion for helping their clients launch, optimize and scale five, six and even seven-figure ad campaigns (with an average ROA of over 300%!). This husband and wife team have been in this business for a long time, and Dave wants to know how they and their team have grown to achieve continual success despite the ever changing landscape that is online advertising. Using their wealth of experience, the duo share with Dave their top tips and principles for building lists and traffic, as well as the key questions that need to be answered about your business before any money can be spent on advertising. Clients Online: scalepaidads.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

After earning his degree in electrical engineering and getting his first job as an engineer in 2015, Jonathan Montoya realized very quickly the 9-5 corporate job lifestyle was NOT for him. He pursued many different avenues (ecommerce, cryptocurrency, Amazon FBA, etc.), but it wasn't until 2019 when he went all in as a ClickFunnels affiliate that he began to see success. Now, two years after starting his affiliate journey, he's got a business of his own and a Two Comma Club Award under his belt. Jonathan and Dave discuss how Jonathan was able to leverage the ClickFunnels name as an affiliate to build his own brand and rapport with his followers so that when the time came to launch his own business, he already had a sizable email list and community of people primed to buy. Find Jonathan on Youtube at: Passive Income Lifestyles Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Want more leads, sales and referrals? Want your customers to become more active and effective referrers of your business? Then Chandler Bolt has some advice for you: Write a book. As a seven-time bestselling author and CEO of Self-Publishing School and selfpublishing.com, Chandler knows exactly how instrumental writing books can be in sharing your message and growing and scaling your business. Chandler and Dave talk about how Chandler structures and markets his books to reach more people, gather more leads and direct readers to his other products and offers up the value ladder. You can't wait for the "perfect time" in life to get writing, Chandler insists. You have to start before you're ready. Self-Publishing School selfpublishing.com Self-Publishing School Podcast Check out Chandler's newest book, Published! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

How do you balance a full time job AND run your own business on the side? Is that even possible? Alexandra Foote says, "oh, absolutely". An accomplished program manager who just left Microsoft to take an offer from Google, Alexandra also crushes it at coaching college students to secure six figure job offers, competitive internships and top tier compensation packages before they've even graduated. Dave and Alexandra discuss her journey from getting her Bachelor's in Computer Science to securing internships of her own to standardizing her proven process to create the course and coaching program she offers today. Alexandra also talks about the specifics of her offer and what she's doing to continue to grow and scale and stay up to date with the market and its changes. Alexandrafoote.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

As a mother, wife, CEO, speaker, author and entrepreneur, Amy McLaren has never stopped working towards and living her dreams. Whether it's growing an online community of women entrepreneurs (LadyStrength), building schools through her charity (Village Impact), going on adventures or just spending time with her family, Amy is determined to let her dreams and passions take precedence in her life. Dave and Amy discuss how she maintains balance and boundaries when it comes to taking care of all that's important in her business endeavors and her personal life. Amy also talks about her unique mastermind course and how it allows her to serve her clients while also offering them the adventure of a lifetime. Connect with Amy: amymclaren.com Instagram: @amydowmclaren Facebook: LadyStrength & Village Impact Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Years ago Stacy Tuschl started a backyard business which she has since turned into a multi-million dollar business that, to this day, she continues to run while also hosting her own podcast and excelling as a small business growth coach. How does she do it all? The truth is - she doesn't. She's simply become an expert at finding the "who", not the "how". Stacy elaborates why we're scared to delegate and how she overcame her own objections to allowing the individuals with the time and talents to take over aspects of her growing business. Dave and Stacy also discuss how she uses company values to determine which "whos" to hire, fire and reward in order to take her business to the next level. Foot Traffic Podcast Connect with Stacy: Facebook: Stacy Tuschl Instagram: @stacytuschl LinkedIn: Stacy Tuschl Pinterest: Stacy Tuschl Twitter: @StacyTuschl Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Many entrepreneurs marched into 2022 certain this was going to be the best year they've ever had. How many are still holding onto that hope? Sadly, it's all too easy to give up on even the worthiest of goals simply because we're too focused on what's going wrong and not spending our energy building momentum. But just what is momentum, and what does it look like in action? Dave's here to share what his hard earned experience has taught him on the matter, and how focusing on the small, daily wins is the key to huge success. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

This episode's got double the Daves for double the quality content! Joining Dave Woodward is one of his dearest friends, Dave Lindenbaum. An entrepreneur for 20+ years, Dave Lindenbaum enjoys running his own ecomm businesses as well as helping countless entrepreneurs as a ClickFunnels Funnel Audible Coach. One of the big topics both Daves want entrepreneurs to understand and implement is how to increase sales through conversion optimization. In other words: How to make more sales in a funnel without increasing traffic. Join Dave and Dave as they provide a step by step outline for reaching out and asking the customers themselves what they loved/did not love about their experience with your funnel. Because in the end, it's the customers' opinion that matters most. http://convertmyoffer.com/ Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

A week and a half into 2022 and the subject of New Year's resolutions are (hopefully) still fresh in everyone's minds. If you're looking to pick up a simple and doable yet extremely beneficial daily habit to take your business to the next level, then Dave's got the answer for you: Read 10 pages every day. Dave relates who inspired him to add this habit to his daily routine and why it's so important for anyone looking to grow personally and in business. Dave also talks about his most productive reading/studying method and how directing his focus in the right places with consistency has helped him overcome his life's greatest challenges. (Start 2022 off right by reading at least 10 pages of Russell Brunson's Secrets Trilogy every day!) Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

When it comes to traffic, multiple Two Comma Club Award winner Travis Stephenson knows finding your traffic is fine, but owning and controlling your traffic is the ultimate goal. As founder and CEO of Chatmatic, Travis has proven this is possible for even the smallest of businesses, if they only knew how to best take advantage of advancements in messaging automation for Instagram and Messenger. Dave and Travis have an in-depth chat about how owning and controlling your traffic in these spaces is possible, as well as the seven steps Travis uses as a reliable template for his Perfect Starter Sequence, AKA the lead generation formula that can turn your passing traffic into actual buyers. Instagram: @thetravisstephenson chatmatic.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Here to talk all things affiliates is none other than Chris Cameron, the Senior Relationship & Affiliate Manager at ClickFunnels. Dave and Chris are pumped to share some of the major benefits of having affiliates promote your business as well as being an affiliate for others (especially if you're not sure where to start as an entrepreneur). Chris and Dave also discuss the brand new, limited time affiliate promotion for the ClickFunnels software. (How does promoting a 30-day free trial sound?!) If you're not a ClickFunnels affiliate already, now is the time to join. Join the ClickFunnels Affiliate Program as well as the ClickFunnels Avengers Facebook group for affiliates! Connect with Chris Cameron: Instagram: @001chriscameron Facebook: Chris Cameron LinkedIn: Chris Cameron [email protected] (Senior Affiliate & Relationship Manager) [email protected] (Affiliate/Relationship Manager) Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Without a doubt, 2021 has been a turbulent year for many individuals and families across the world. Though difficult trials are certainly undesired, Dave is quick to remind everyone that no real growth happens within our comfort zones. As the year draws to a close, Dave shares the seven biggest lessons he learned/relearned throughout the ups and downs he’s experienced the last 12 months. Grab a notebook and pen - these lessons can completely change your outlook for 2022. clickfunnels.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Kevin Richards may have only been with ClickFunnels as the VP of Marketing for the past few months, but his experience in the marketing world spans the last 20 years. Working with big names and no names alike, Kevin has built an impressive knowledge base that has proved instrumental to his current success. Dave and Kevin discuss five of the most crucial, evergreen lessons Kevin has learned across the last two decades, as well as some of the exciting current marketing endeavors ClickFunnels just launched with the newly acquired Magnetic Marketing (Dan Kennedy’s company)! This episode is a must if you’re looking to see some growth in your business in 2022! Check out Magnetic Marketing’s No BS Newsletter at: nobsletter.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

When it comes to growing and scaling a business, Stephynie Malik is no stranger to the process. As founder and CEO of SMALIK Enterprises, a global crisis management, executive coaching and business consulting firm, Stephnyie is dedicated to using her 25+ years of experience to help clients reach their goals and beyond. In this episode, Dave and Stephynie discuss the top principles she uses and teaches others to use in order to scale quickly and efficiently. Spoiler alert: Some of them may at first seem counterintuitive. Find Stephynie at stephyniemalik.com/elevated! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

You're just one funnel away, but what exactly does it take to reach that funnel? Two Comma Club winner and ClickFunnels Category Kings member Brad Gibb is here to provide some answers. Though his success seemed to come overnight, Brad reveals there were many lessons learned in the shadows along the way. Dave and Brad discuss the three skills he personally had to grow first before his business could follow suit: Mindset, skillset and network. Brad also explains how he evaluates his progress in each of the three areas and how he determines what he needs to work on next in order to take his business to the next level. Instagram: @thebradgibb; @cashflowtactics cashflowtactics.com altitudelife.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

At just 21 years old, Brodie Kern had overdosed six times. After dropping out of college and getting himself clean, Brodie channeled his energy and intensity into business, starting multiple six and seven figure businesses. Now he's the founder and CEO of Wake Up Wealthy, a high performance mindset and business coaching company dedicated to helping men get out of their own way on their path to success and fulfillment. Dave and Brodie discuss fear, ego and prior conditioning as well as how these obstacles can keep even the most capable and ambitious from ever moving forward with their goals. They also talk about the proper process for scaling your business and wealth, and how that path has to begin with mastering mind, body and spirit. Wakeupwealthy.com Instagram: @brodieker_n Twitter: @BrodieKern Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Dave's getting the word out about an amazing new offer curated by none other than Russell Brunson himself. Russell has recently announced the acquisition of Magnetic Marketing, the company previously owned by marketing legend and mentor Dan Kennedy. Together Russell and his team have wasted no time in using Magnetic Marketing to create the "Most Incredible Free Gift Ever" (a.k.a. the MIFGE)! Not sure who Dan Kennedy is? Want to know what the MIFGE includes? No worries, just listen in to find out. Dave, Russell and other top entrepreneurs have a lot to say about Dan's legacy. Chances are his evergreen principles have already had an impact on your business without you even realizing. Head to nobsletter.com now to take advantage of the MIFGE! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

On the air with Dave this time is author, speaker, Two Comma Club Award winner and Inner Circle member, Kevin Clayson. Kevin is the co-founder of a multi-million dollar real estate investment company called Done For You Real Estate USA. The company has helped clients purchase over 4,000 individual investment properties, translating into over half a billion dollars in successful client transactions. So where does Kevin find his dream clients? Kevin discusses with Dave how he crafts enticing quiz funnels to qualify his leads and sort the traffic in order to quickly connect with the clients who would benefit most from his services. "When you know who they are, you know best how to serve them," Kevin insists. dfy-realestate.com Instagram: @kevinclayson Listen to Kevin's podcast, Replace Your Income, wherever you get your podcasts! Don't forget to check out Kevin's book, FLIP The Gratitude Switch! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Optimizing operational efficiency might not be the sexiest part of growing and scaling your business, but there's no doubt it's vital for long lasting success. Joining ClickFunnels Radio to discuss this topic is Nick Sonnenberg, founder and CEO of Leverage, a growth agency specializing in operational efficiency tactics and strategic marketing expertise. Nick and Dave talk about the hazards of "operational debt" and why documenting operational processes are integral to longevity, as well as the three main components of operational efficiency you'll need to develop in order to save one of your most precious resources: Time. getleverage.com/asana Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

It's one thing to become the best in your business/niche, but staying the best after reaching that level of success is quite another. Joining Dave to weigh in on the matter is Lauren Golden, international bestselling author and fearless leader of the thriving Fearless Mama Movement. So just how do you stay the best? Laura shares her personal experiences with finding success and discovering what course corrections she needed to make once she realized her complacency was not serving her community. When you really care about your customers, Laura insists, you really are the best. Find Lauren on Facebook at The Free Mama Movement! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Listen close and take notes as Dave insists this may be one of the most important duos to appear on ClickFunnels Radio. Leila and Alex Hormozi have cofounded wildly successful businesses like Gym Launch, Prestige Labs, and ALAN. Currently they are partners and cofounders of Acquisition.com, the holding company for all their business ventures, which is responsible for over $100 million in yearly revenue across a variety of industries. Alex and Leila discuss Alex's new book, $100M Offers, a guide to creating offers so irresistible people would feel stupid saying "no". Alex also defines the four key components of true value and gives insight as to which two get underutilized by new marketers the most. Find Alex's new book on Amazon: $100M Offers Leila's YouTube channel - How to scale & flexible infrastructures Alex's YouTube channel - Monetization & customer acquisition Find their podcast, The Game w/ Alex Hormozi wherever you get your podcasts! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Carli Williams is a Two Comma Club Award winner and ClickFunnels Inner Circle member who has managed to earn seven figures exclusively via organic traffic. How does she do it? Carli confidently claims vulnerability to be her strong suit in business and the key reason why she's able to sell so easily to her following on social media. Take note as she shares with Dave her advice for ditching perfectionism and allowing yourself to be authentic in order to connect with your audience, produce content quickly and determine accurately what your ideal customers gravitate to most. fitnesscarli.com Find Carli and her husband on Instagram! @fitnesscarli @raleighw Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

As the founder of the Mindful Movement, Sara Raymond loves learning about her entrepreneurial clients and discovering what long held false beliefs are keeping them from success and fulfilment. A trained hypnotherapist, pilates, yoga and meditation teacher, Sara is committed to helping them break free of the inner turmoil that keeps them stuck. Dave and Sara discuss how simply knowing what you want isn’t enough, and how fostering the right mindset is paramount when pursuing business goals. Sara also gives her key advice on cultivating awareness, slowing down and finding your own voice as an entrepreneur. Themindfulmovement.com YouTube: The Mindful Movement Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Justin Benton is one of the newest members of the new Inner Circle Coaching Program announced at Funnel Hacking Live earlier this year. His mission? To share his story of how the hemp plant brought healing to his son and hope to his family, and how it can be a life-changing benefit to others as well. Dave and Justin talk about Justin’s pivot into selling his CBD products online after   Covid-19 caused him to rethink his retail strategy in March 2020. With the ClickFunnels software, Justin has found great success in using quiz/survey funnels to lead customers to the product that’s right for them. Listen close as Justin walks Dave through his “solution finder” funnel question by question and breaks down why it’s so effective! View the quiz for yourself at 101hemp.org Catch Justin’s Miracle Plant Podcast wherever you get your podcasts: Apple Podcasts Spotify Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Five years ago Morgan was a waitress seeking adventure and the financial freedom to live life on her own terms. Today’s she’s not only living those dreams, but teaching thousands of others to do so as well. Dave and Morgan talk about her success in building three 6-figure businesses from scratch to running an Amazon FBA business doing 4.8 million in sales in five years, to finding Russell Brunson’s Perfect Webinar Script and turning her wealth of knowledge and experience into a valuable course for other entrepreneurs. Morgan also shares her advice for how to take action amid fears of making mistakes and overthinking. Find @cajunventures on social media! Instagram: @cajunventures Facebook: Cajunventures YouTube: Cajunventures Find Morgan’s webinar at Cajunventuresmo.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

When it comes to building and scaling a business from the ground up without turning to venture capital, Bryan Clayton is an expert. Bryan is the CEO and cofounder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Before building this “uber for lawn care” business, Bryan built one of the largest landscaping companies in the state of Tennessee. Dave and Bryan talk about Bryan’s experiences as an entrepreneur and discuss the pros and cons of raising capital to grow and scale a business and when it’s most beneficial to do so. Instagram: @bryanmclatyon Find the Greenpal app on Google Play or the Apple App Store. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

John Parkes is the master behind the marketing at ClickFunnels, and as Dave’s esteemed guest and friend he’s here to share some key advice about marketing and advertising in today’s world. Join Dave and John as they discuss the marketing metrics to which you need to pay the most attention, how to determine who to place your ads in front of and helpful advertising tips going into the holidays and 2022. Take a look at some of the tools mentioned in this episode! Quantcast Measure Wicked Reports Hyros Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Joining Dave at the mic is a man who's been by Russell's side in business since 2006: Brent Coppieters. Currently serving as the Chief Business Development Officer at ClickFunnels, Brent oversees the 2CCX Coaching Program which has helped countless funnel hackers break through their internal and external barriers and receive the 2 Comma Club Award. Released at Funnel Hacking Live in September 2021 was the new and improved 2CCX Coaching Program, now offering separate tracks for ecommerce as well as expert/coaching products. Dave and Brent discuss the three stages of the new program and how it allows members to learn directly from Russell and find success in their business at an accelerated rate. Head to twocommaclubx.com to get put on the wait list for the new 2CCX Coaching Program! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Dave Woodward has been with ClickFunnels ever since it was first launched seven years ago, and he’s known Russell for almost twice that long. However, it wasn’t until ClickFunnels had been around for two years that Dave and his wife Carrie decided to make the move from their long-time home of San Diego to Boise, Idaho. Dave and Carrie agree that the move was pivotal for their growth with ClickFunnels and that growth was largely possible due to the power of proximity. The couple discuss just what exactly the power of proximity is and how it has the potential to expedite development and speed up momentum in a business. Experience the power of proximity by attending Funnel Hacking Live 2022! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Anyone who had the opportunity to attend Funnel Hacking Live this year knows that Tony Robbins did not disappoint (he never does). As the final speaker, Tony taught so many nuggets of truth and ended the event on a major high. In this episode, Dave shares the five Tony Robbins quotes that have inspired him the most as he pushes through his current health challenges. These key pieces of advice from Tony are applicable to anyone, no matter what stage of life you or your business are in. Get your Funnel Hacking Live 2022 tickets here! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We all know providing insane value is key when it comes to creating an offer, but do we take that same principle to heart when it comes to offering exceptional customer service? Clayton Panzeri certainly does. Director of Support at ClickFunnels and seasoned veteran in business development and customer service management, Clayton has a passion for adding immense value to the customer experience and enabling entrepreneurs to get back to crushing it as soon as possible. Dave and Clayton spend this episode discussing what characteristics are vital for a thriving customer service department to have. Among empathy and efficiency, Clayton emphasizes simplicity in communication with both customers and customer service team members as the secret sauce to success. Check out Clayton's #1 podcast recommendation for learning the best customer service practices: Making Disney Magic! Apple Spotify Audible Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

From starting his first business at 15 years old to becoming a multi-millionaire before his 27th birthday, Peter Voogd has learned a lot from his failures and successes. As a 3x international bestselling author and leading authority for millennial entrepreneurs, Peter's passion currently lies in helping young entrepreneurs like himself realize their potential and reach their goals. So just what does it take to find the right vehicle for your business, avoid burnout and build the kind of momentum that leads to the success and freedom you've always wanted? Peter and Dave spend this episode going over Peter's one-page blueprint that has helped him do just that - by establishing vision, values, desired results and key reasons for pursuing the goal. After that, Peter says, it's all about focusing on mastery vs. overload. Instagram: @peterjvoogd Facebook: Peter Voogd Youtube: Peter Voogd Find Peter's new book on Amazon: 7 Rules to 7 Figures Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jeremiah "The Bull" Evans, owner and founder of Alpha Influence, has generated over $20 million in personal sales and has guided hundreds of others in building their own six-figure businesses. An expert sales coach and master motivator, Jeremiah's mission is to help young entrepreneurs like himself create his level of success using the method called "The Tri-Force of Wealth". Jeremiah's journey hasn't been an easy one, however. He and Dave discuss his rough beginnings as a bullied kid and how learning to stand up for himself gave him the foundation he needed to become an entrepreneur of integrity and empathy. "The best salesmen are the best listeners," he says, "not the best talkers." thebullevans.com Instagram: @thebullevans Tik Tok: thebullevans Youtube Channel: The Bull Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Recent Two Comma Club Award winner Ben Brown has always been fascinated with the world of accounting and business, but it wasn't until he purchased a CPA firm back in his early 20's that he learned just what it takes to keep a business afloat. After thoroughly tapping the local market, Ben looked hopefully towards growing his business online. Ben and Dave discuss how Ben was able to take his firm to the next level (and aid hundreds of other accountants in doing the same) by identifying who he was going to serve and becoming expertly familiar with their dreams, aspirations and pain points. Just as important as becoming familiar with them, Ben emphasizes, is continually keeping up with the current issues and new problems they may be encountering. Find Ben's free training by heading to milliondollarfirms.co Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

This episode is part two of Dave's interview with Jim Edwards (a.k.a copywriting master and founder of the innovative copywriting software Funnel Scripts). At the start of the second half of their conversation, Dave asks Jim an unexpected question: How did you gain the experience that taught you how to identify who your real customers are and how to write copy that really speaks to them? Jim relates how his curiosity as a child and his struggles as a young entrepreneur led him to be able to deconstruct the Hero's Journey and help create the bridge between a customer's current identity and their ideal identity. Copywritingsecrets.com Funnelscripts.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

The copywriting king himself joins Dave for an interview so wisdom-packed it had to be separated into two parts! In this first segment, Jim and Dave discuss Jim's framework for discovering who is the ideal "who" for you specifically. Though it may seem counterintuitive, Jim explains how the key is first defining you before your who (a.k.a your audience). By establishing your knowledge, your experience and your market you'll be well on your way to better serving the "who" that is best for you. Copywritingsecrets.com Funnelscripts.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

At 26 years old, the now Inner Circle member Chris Wark was a young entrepreneur with everything going for him... until he received his cancer diagnosis just a few days before Christmas in 2003. He had a golf ball-sized tumor in his intestines. This news forced him to stop everything and take a close look at where he was at with his physical, emotional, and spiritual health. He realized a hard reset was in order. Chris and Dave discuss Chris's cancer journey with improving diet, lifestyle, exercise, and emotional wellbeing, as well as what inspired him to do his own research for fuller, healthier living. They also talk about how Chris has taken his research and his firsthand experience with beating cancer to help countless others take charge of their health through his books and his Square One coaching program. Find his books on Amazon: Chris Beat Cancer Beat Cancel Daily Visit chrisbeatcancer.com to find the Square One coaching program, his blog, and other holistic survivor stories! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are thankful to have Hal Elrod share his stories and the 5 minute rule tool to overcome challenges. First and foremost, Hal Elrod is a family man. He is a loyal husband to his wife of 11 years, and a dedicated father to their two children. His mission in life is to foster meaningful connection and create memorable experiences for his family. When he's not with his family, he is sharing his message as an author and keynote speaker. After surviving multiple near-death experiences and impacting millions of people through his books and speeches, Hal is also on a mission to elevate the consciousness of humanity, one morning at a time. As the author of 12 books, most notably, The Miracle Morning - which is translated into 37 languages and has sold over 2.5 million copies - he is doing exactly that. Hal and Dave discuss the importance of focusing on what you can control and elevating your capacity in all aspects. To give more, to do more, to fulfill your potential. Hal's latest project is the brand-new Miracle Morning Movie - a documentary that shows you how millions of people are transforming their lives, by simply changing how they start their day. Instagram: https://instagram.com/hal_elrod Facebook: https://www.facebook.com/yopalhal The Miracle Morning Community Facebook group: https://MiracleMorningCommunity.com https://miraclemorningmovie.com/ Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Back again is Carrie and Dave Woodward, but this time they're here to talk about what has helped them as entrepreneurs to endure difficult trials. As discussed in episode 576, the last couple months for Dave and his family have been some of their most trying. Though receiving sudden news of a brain tumor and undergoing subsequent surgery, radiation and chemotherapy has been a heavy load to bear, Dave and Carrie are grateful for the new perspective their adversity has given them. Using examples from current and past business/life experiences, Dave and Carrie share how they've learned to see hardships as something that happens for you instead of happening to you. They say finding the right people to surround yourself with, both in business and everyday life, is paramount to getting through life's roller coaster of ups and downs. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Carrie Woodward has always been unfailingly supportive of her husband Dave's entrepreneurial passions, but what you may not realize is that Carrie's got a passion and a business of her own! Starting from scratch, Carrie and her business partner Angie have used Russell's trilogy of books to build their dream of teaching countless women the step-by-step process of constructing an interior design business from the ground up. Dave and Carrie discuss how she and Angie got started, how they were able to find their audience, and what their game plan is for increasing value for those they serve. Though it has been a difficult process, putting in the work and staying committed while remaining open to change and opportunity has been key to Sweet Valley Ave's success. Instagram: @sweetvalleyave SweetVallyAve.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

This episode continues our trip through the past to Funnel Hacking Live 2020 and Dave Woodward's "marvel-ous" address focused on how to develop for oneself the personal character that will attract customers for life. In this second half of his presentation, Dave teaches the five key ingredients needed to become a "superhero" in your business. Using comic book characters as well as real life examples, Dave demonstrates how each of these five ingredients have been expertly implemented by these individuals to keep their audiences interested and rooting for them in their business and their mission. FHL is next week! Get your in-person or virtual tickets if you haven't already! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Dave and Russell are ramping up the energy levels at ClickFunnels HQ to hype you up for Funnel Hacking Live 2021 (happening next week)!! There are still a few FHL 2021 tickets available for the LIVE event, so contact [email protected] ASAP to secure your in-person seat! If you're unable to attend live, you absolutely cannot go wrong with attending virtually (sweet swag box included!), so head over to funnelhackinglive.com to grab a virtual seat! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

This week we take a trip to the past to Funnel Hacking Live 2020 to hear Dave Woodward deliver his "heroic" FHL address. What does it take to turn one-time transactional customers into lifelong clients that create equity? Contrary to popular belief, the money is NOT in the list - it's in your relationship to the list! Using the classic "Marvel vs DC" debate, Dave illustrates the importance of keeping your audience interested in you as a relatable human being with authenticity and depth. Catch part one of his presentation now and part two in the next episode! FHL is next week! Get your in-person or virtual tickets if you haven't already! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Dave Woodward is making his comeback to ClickFunnels Radio! A lot has happened since we heard from him last, and though he typically prefers not to share the private details of his life, Dave feels he needs to make an exception here. In an episode that departs from the norm, Dave relates to Myles how an MRI at the end of July unexpectedly resulted in emergency brain surgery less than a week later - catapulting him and his family into a world of crushing uncertainty. Though this past month has been harrowingly difficult, Dave candidly shares what this emotional journey has taught him about the importance of God, friends and family amid the trials of life. Having that support and connection, he says, is irreplaceable. Don't forget to grab your ticket to Funnel Hacking Live! (In-person and virtual options available!) Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Multiple Two Comma Club Award winner Tyler Jorgenson launched his first official company when he was 18 years old. At 22 he bought a restaurant, and by 23 he was getting ready to open a real estate business. A born entrepreneur, nothing could stop Tyler, even after enduring great loss in the Great Recession. Myles and Tyler discuss the journey that led Tyler to discover ClickFunnels and allow his business to thrive as an agency specializing in the expert business, the dental business and ecommerce. Using examples from his own experience, Tyler explains what has worked in ecommerce, what hasn't and what key factors need paying attention to the most in order to sell right out of the gate. Tyler's Instagram: @bizninja Don't forget to grab your ticket to FHL! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Joining Myles this week is Blue Melnick, Creative Producer of Sage Event Management A.K.A the same event management group ClickFunnels uses to host Funnel Hacking Live! When the world went into lockdown last year and all of Sage's live events were forcibly canceled, the last thing Blue wanted to do was furlough employees and call it quits. Instead of giving up, Sage performed the ultimate pandemic pivot by hosting their first virtual event just three weeks after lockdown. Today Sage continues to thrive and now teaches thousands how to host their own amazing virtual events (using ClickFunnels' very own Perfect Webinar Secrets formula!) Join Sage's virtual event on how to host your own virtual event! Tve.live Don't forget, it's not too late to grab your tickets to Funnel Hacking Live! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Eileen Wilder started on her path in entrepreneurship as a pastor and writer, capturing the attention of media outlets like LifeToday® and Hillsong Channel® with her inspiring messages. However it wasn't until a friend encouraged her to attend (and paid for her ticket to) Funnel Hacking Live 2018 that her life was changed forever. Myles and Eileen discuss the highlights of her remarkable journey from Googling the definitions of 'funnel' and 'OTO' in her seat at FHL 2018 to creating high ticket funnels and offers that transformed her love of speaking into a million dollar business in less than two years. Eileen also provides a preview of what we can expect from her high ticket funnel presentation at FHL 2021. You won't want to miss it! Instagram: @eileenwild Podcast: The Confident Closer® Get your FHL 2021 tickets today! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Kiana Danial (aka the 'Queen of investing') is an award winning, internationally recognized personal investing and wealth management expert and author of four books, including Cryptocurrency Investing For Dummies. Myles and Kiana talk about her long road to becoming an expert in investing and an advocate for women in finance, as well as how being a Two Comma Club X coaching student led her to receiving key advice from Russell Brunson that guided her to focus more on the audience she was called to serve. Kiana discusses how her many funnel failures and hard learned life lessons were what led her to eventually achieving her goal of a 2 Comma Club Award. Hear Kiana relate her extraordinary journey and how she creates amazing funnels and content by listening in and securing your ticket to Funnel Hacking Live 2021! TikTok : kianadanial Instagram: @investdiva Facebook: Kiana Danial Get your FHL 2021 tickets today! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Founder of Charisma Hacking, McCall's lifelong career of performing as an actress (appearing in High School Musical 2, among other films) and singer (performing for audiences as big as 35,000) helped her uncover the checklists and frameworks for solving the two major problems entrepreneurs experience whenever they step in front of a camera: "People don't watch my videos," and "People watch my videos, but don't buy". Myles and McCall discuss how in four short months she was able to go from creating Charisma Hacking at Funnel Hacking Live 2020 to Russell Brunson personally reaching out to her to ask her to teach her Charisma Hacking secrets to his top, high-ticket coaching program. McCall also gives a sneak peak of the 'F.A.C.E' framework she'll be sharing at FHL 2021 on how to be engaging and truly likable on camera while also making a profit. charismahacking.com Instagram: @mccalljonesofficial Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Rachel Miller is a professional driver, engagement maker, and 'people collector'. She teaches business owners and influencers how to grow their audience FAST, through her Growth Formula. Inside Rachel's workshop, she will help you plan out your publishing schedule for the next 3-4 months. You'll leave with a completed calendar of 100 days-worth of content in just ONE HOUR! We can't wait to see what Rachel will be covering during the 'Traffic' workshop at Funnel Hacking Live! Be sure to check out Rachel here: rachelmiller.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are very excited to have Krista Mashore as one of our FHL speakers! Krista has been in the top 1 % of realtors nationwide for 20 years, she has personally sold over 2,200 homes and averages at 100 homes a year. She is the author of Four best selling books focusing on digital marketing. She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and so much more! Krista recently took her new business, from zero to 10 million dollars in just 35 short months using online digital strategies. She is now on her way to hitting her next 10 million! She is the recipient of six Two Comma-Club Awards, and one Two Comma Club X Award. Krista, always being a teacher at heart, loves serving people and has turned her attention to sharing the secrets of her success to agents across the nation. Through her coaching, teaching, speaking and training Krista is revolutionizing the way real estate agents market themselves online. She offers an innovative step-by-step approach on how agents can gain a massive digital footprint. We appreciate Krista's positive way of thinking! For more on Krista Mashore check out her podcast "FIRED Up" with Krista Mashore and her latest book, "The Ultimate Digital Marketing Playbook". Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Who's that brand new voice on ClickFunnels Radio? Temporarily taking over the mic is none other than Myles Clifford, Director of Events at ClickFunnels. (You may recognize him from episode 459!) With so much happening at ClickFunnels HQ and with Funnel Hacking Live imminent, Myles is here to step in for Dave on air in order to allow him to focus on all the important goings on behind the scenes. Stay tuned for some exciting episodes where many of our upcoming Funnel Hacking Live speakers will be interviewed. You won't want to miss it! Get your FHL tickets now! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Juliana is a conversion copywriter, consultant, and speaker whose secret weapon in the fight against random acts of marketing is strong direct response copy. A strong believer in priorities, not balance, Juliana has helped countless businesses grow and scale by developing a deep understanding of the voice of her clients as well as where their audience is along the R.A.C.E path. Dave and Juliana discuss the specifics of R.A.C.E (Reach, Awareness, Conversion, Engagement), and how a keen understanding of where the audience is along this path not only leads your customers to success, but allows you to cross your own personal and professional finish lines as well. Defining those finish lines for yourself from the start, Juliana emphasizes, is absolutely essential. Site: ellispond.com LinkedIn: Juliana Stachurksi Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Taking a look at Jeffrey Gitomer's credentials, it's easy to see why he's known as the "King of Sales": National Speaker Association's Speaker Hall of Fame inductee, author of 17 best-selling books, and podcast co-host of Sell or Die, which has over 100k downloads per month. Jeffrey's expertise spans not only sales, but customer loyalty and personal development as well. Dave and Jeffrey discuss how the key is not to teach how to sell, but to teach why people buy. Jeffrey also shares the five frameworks that combine to create the 'million-dollar formula' he's practiced day by day for years in order to achieve his level of success: Read, write, prepare, think and create. Success is obtained, Jeffrey emphasizes, by investing the time to be a lifelong student. Site: gitomer.com Podcast: Sell or Die Books on Amazon: Go Live! The Little Red Book of Selling Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

As a young missionary for the Church of Jesus Christ of Latter-day Saints, Christian Woodward loved serving and connecting with many different people on the streets of London. All of that changed on March 18th, 2020 when heavy Covid-19 restrictions forced everyone indoors. Just seven months into his 24-months of missionary service, Christian was forced to drastically alter his methods of spreading his message of finding hope in Jesus Christ. Dave and Christian discuss Christian's process of shifting from traditional in-person interaction to thinking outside the box to create meaningful social media connections with Londerers also enduring the struggles of a lonely pandemic. Father and son use these experiences to illustrate how entrepreneurs can adapt to sudden change and continue to grow and scale their businesses by using innovative strategies online to allow your audience to know, like and trust you and your message. Instagram: @christianlwoodward Facebook: Christian Woodward Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Acclaimed business acceleration coach and CEO of Jaxx Productions, Marley Jaxx has a passion for helping clients build evergreen lead generation machines out of their YouTube channels. Even niche businesses with fewer than 1k subscribers are making upwards of $20,000/month or more using her proven strategies. So just how does she do it? Dave and Marley discuss some of her tips and tricks for constructing discoverable content that hooks the audience in, keeps them engaged and leads them onto additional content and offers. Marley also outlines how she keeps her clients invested emotionally (and financially) by gamifying the process with rewards and incentives placed all throughout the value ladder. youtube.com/marleyjaxxmarleyjaxx.cominstagram.com/marleyjaxx Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Ashley Dickerson readily admits that marrying an entrepreneur (Todd Dickerson, to be precise) meant enlisting in a life of struggle, sacrifice and all sorts of chaos - but she wouldn't have it any other way. Together for 18 years, Ashley and Todd have always had a heart for serving others, whether that be the Lord, their three daughters, the children at their local church, the ClickFunnels community or each other. Dave and Ashley candidly discuss some of the ups and downs she and Todd have been through, including the devastating loss that came the very day ClickFunnels first launched almost seven years ago. Ashley shares how she's come to see the chaos of life as a joy and an opportunity to 'earn our badges' and understand better how to help others in similar struggles. Empathy, she emphasizes, is what leads to enthusiasm for those we have been called to serve. Facebook: Ashley Dickerson Instagram: @supportivespouse Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jas Takhar hails from Toronto, Canada, where you'll find 65,000 real estate agents in a 50-mile radius. Jas, however, isn't your typical broker. He and his team of 47 agents and 11 support staff advise and assist over 625 buyers, sellers and investors per year, resulting in a total of well over $1.6B in transactions over the last 16 years. So just how does Jas stand out in such a large crowd? Dave and Jas talk about his start with podcasting and creating videos to reach his audience digitally, and how repurposing his content for various mediums has skyrocketed the awareness and overall success of his business. Key to his success, Jas explains, is all in his attention to branding as well as creating high engagement and forging strong, trusting relationships with his audience and his clients. jastakhar.ca Instagram: @jastakhar13 YouTube channel Podcast: Jas Takhar Podcast Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Josh Forti, Founder of Think Different Theory, was kind enough to let us share one of his podcast episodes where he covers his takeaways from our recent F.H.A.T. event we had at Clickfunnels HQ in Boise. During this event, Russell spent 2 days teaching everyone in the room how to build the perfect webinar. Webinars have made Russell & his clients over a BILLION dollars. To learn more from Josh check out below! Get a FREE copy of my Mindshift Playbook: www.thinkdifferenttheory.com/playbook If you haven't joined the Facebook Group yet, make sure you do that! www.facebook.com/groups/thinkdifferenttheory/ FREE RESOURCES: FREE MINDSET GUIDE: www.thinkdifferenttheory.com/playbook FREE SALES GUIDE: www.salesandmindset.com/freesalesguide FOLLOW JOSH: Facebook: www.facebook.com/thinkdifferenttheory Instagram: www.instagram.com/joshforti Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Tiffani Higgins is a CPA, mother of five and founder of the Stay-at-Home Bookkeeper Academy where she has taught thousands of moms to start and grow their own virtual bookkeeping businesses so they can work from home on a flexible schedule. Her clients are making more than they ever have at a corporate 9-5, even if they had no prior experience in bookkeeping, no certifications and no degree. For 11 years, Tiffani battled between fulfilling her duties as a mom and having a career that afforded financial freedom. When she finally quit her job and started her own bookkeeping business, everything changed. She was finally able to set her own schedule, travel, homeschool her kids and have the freedom she'd always dreamed of. Dave and Tiffani discuss her journey from the initial business idea to making over 3.5 million in revenue in less than two years. Tiffani talks about how she structures her value ladder, from her free + shipping ebook to the "do-it-yourself" course to the flagship Stay-at-Home Bookkeeper Academy that walks clients step by step through the process of learning the needed skills and growing their businesses. She also reveals how she secured her ClickFunnels Dream Car Award and how she plans on furthering her business by fleshing out her elite mastermind program. Facebook group: Have Your Cake And Eat It Too www.stayathomebookkeeper.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Of all the prestigious titles she holds - Two Comma Club Award winner, New York Times best-selling author, and upcoming Funnel Hacking Live speaker to name a few - Sarah Petty values the title of 'mom' above them all. A mother of three, Sarah's passion is helping the 9,000 portrait photographers she serves make money so that they can be freed to put their families first. Dave and Sarah dive into her entrepreneurial journey from marketing director at an ad agency to selling study-at-home courses to photographers eager to build their businesses while remaining engaged and committed parents. Key to their success, Sarah notes, is not in offering the lowest rates or hustling 24/7 to find more clients, but in changing the business model completely. Sarah gives the inside scoop on how she creates courses and challenges that allow her clients to overcome the 'head trash' (aka self doubt), fosters a community of photographers that build each other up, and provides clients with the blueprint for building and scaling without sacrificing family time. Instagram: @sarah.petty Podcast: Worth Every Penny Joycast joyofmarketing.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Karl is an Inc 500 CEO, and has served as president, COO and CEO of private and publicly held companies for over 20 years. A lifelong entrepreneur, Karl is currently CEO of Mindshare Collaborative and provides strategic coaching to members of its elite Mastermind and Strategic Practitioner Program. The Mindshare Collaborative is a thriving community of over 25,000 accredited health professionals working to share their life-changing expertise or just grow their local practice. Karl’s specialty is helping these ‘non-marketers’ grow and scale their businesses while adding additional leverage streams of income so they are able to have a healthy practice while helping others be healthy as well. Dave and Karl discuss how Mindshare gets rid of client overwhelm by removing the obstacle of learning marketing, tech and copy from the equation. How? Karl goes into depth on how introducing clients to ‘partnership tools’ such as ClickFunnels and Funnel Scripts allows Mindshare to provide professionally pre-built funnels and offers for clients and guide them step by step through the process of deconstructing and personalizing these tools to fit their niche. mindsharecollaborative.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jacqueline & Minna are the forward-thinking minds behind The Product Boss, whose mission is to help physical product sellers build out the brand that aligns with their vision for their dream life. From new sellers to businesses already gaining momentum, The Product Boss has taught countless small business owners how to scale effectively and profitably. Dave, Jacqueline and Minna talk about the importance of the small business in the national and global economy, and how The Product Boss's "Shop 1 in 5 Pledge" aims to help small businesses and consumers find each other and promote "collaboration over competition" among business owners. Also discussed are Jacqueline and Minna's core principles for speeding up the growth of your physical product business, including how to help your customers find you, and how to properly build your value ladder by scaling deep, not wide through identifying what customers need most and leaning into the best seller that fulfills that need. Be sure to follow The Product Boss below: The Product Boss Instagram: @theproductboss Shop 1 in 5 Pledge Rock Your Holiday Promotions Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jack Rosenthal is an 18 year old entrepreneur and investor. He's also the founder of the Young Investors Club, LLC the largest teen investing club in the country with $120,000 in assets. He founded the club at his high school when he was 14 years old, wherein each new member would put $1,000 into the stock market and the collective sum would be managed by the entire group. When graduated high school he left the club in the hands of the high school students, giving them each a copy of the book he'd just written, "Teen Investing", which has become the #2 best selling book on teenage investing on Amazon. Jack and Dave discuss Jack's hunger from a young age to build websites (age 6), buy stocks (age 8), build a business and create value for his customers. They talk about his reasons for pursuing a college degree and the pros and cons of being a collegiate entrepreneur. Jack also shares his advice and tips for teenage entrepreneurs/investors on how to get started financially, how to network, and how to market your book as an author. Be sure to follow Jack below: Instagram: @starsocial.pro Jack’s Rosenthal Books Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Dave discusses how overcoming vulnerabilities can help you evolve and connect with others.  He recently shared a personal story at ClickFunnels monthly company wide meeting and by doing so it opened up opportunities for employees to connect and understand their CEO better.  Spend the time to find your voice and connect with others. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jamie Kern Lima is a New York Times bestselling author and Founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America's Richest Self-Made Women list. She's the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA Today bestseller, #1 Wall Street Journal bestseller, #1 Amazon bestseller, #1 Publisher's Weekly bestseller and #1 Barnes & Noble bestseller. She's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She's also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising. In this second part of the two part episode, Jamie and Dave discuss the importance of being authentic and overcoming God doubt. To Purchase a copy of Jamie's book "Believe It": https://www.believeit.com/ Follow Jamie Kern Lima IG: @Jamiekernlima Follow Jamie Kern Lima on FB: @JamieKernLimaPage Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jamie Kern Lima is a New York Times bestselling author and Founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America's Richest Self-Made Women list. She's the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA Today bestseller, #1 Wall Street Journal bestseller, #1 Amazon bestseller, #1 Publisher's Weekly bestseller and #1 Barnes & Noble bestseller. She's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She's also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising. In this part one of two part episode Jamie and Dave discuss the importance of knowing your deep hearted why and how if it is personal enough you can identify your motivation that ultimately connects you with your customers. and how it helps you achieve your wildest goals. To Purchase a copy of Jamie's book "Believe It": https://www.believeit.com/ Follow Jamie Kern Lima IG: @Jamiekernlima Follow Jamie Kern Lima on FB: @JamieKernLimaPage Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Dr. Adam Sewell is a medical doctor that loves helping patients. He has scaled his professional business and Doctor to patient relationships with online tools that allows you to have a reach that doctors have never had before. Through this process Dr. Sewell discusses his self development and personal growth and in turn has been the ability to reach, educate and build valuable relationships with clients. Be sure to go to learn more: adamsewellmd.com https://www.facebook.com/AdamSewellMD https://www.instagram.com/adamsewellmd Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Natasha Takahashi is the Co-Founder of School of Bots, a performance chat marketing agency and the leading training resource for creating successful chatbots. School of Bots has trained over 10,000 marketers and teams. Their expertise comes from building chatbot marketing systems for over 150 multimillion dollar brands including ClickFunnels, Foundr, Mindvalley, Russell Brunson, Vishen Lakhiani, Billy Gene Is Marketing, DigitalMarketer, Social Media Examiner, Matthew Hussey, and more. Natasha and Dave discuss how social media is changing in messaging automation. Natasha and her team help with creating new frameworks / automation that convert and provide value to customers. They also dive into the concept of message funnels and the ability to engage your customer with personal touch points. Instagram: @natasha_official Facebook: https://www.facebook.com/natashatakahashiwillis Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Holly Flick is the Content Director here at ClickFunnels and has been in the digital marketing space for nearly a decade. Having run her own digital marketing agency and coaching programs she comes to ClickFunnels with a wealth of knowledge about what it takes to make our entrepreneurial dreams come true and the tools that make it easy. She's super passionate about using software to help entrepreneurs do what they've been called to do and change the world and has been working on a new project here at ClickFunnels that we are stoked to tell you all about! Be sure to go to didyouknowshow.com where Holly and guests review 5 things you can do with ClickFunnels in 5 minutes or less! #DidYouKnowShow Also check out funnelimages.com to build every design element you would want for your funnel! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Brian Brewer is a very successful full-time affiliate marketer and consultant and we are excited to say a ClickFunnels Dream Car winner with over 100 Active Account Referrals.   Brian and Dave discuss the importance of knowing products before becoming an affiliate marketer for that product/company.  One of the concepts Brian focuses on is finding the buzz in the marketplace and being a bit unique in the way you market it.   Be sure to find out more below:  Affiliate Escape Plan (Free Access to My Affiliate Marketing Course) 👉 https://www.affiliateescapeplan.com/free-access Facebook Group 👍 https://www.facebook.com/groups/affiliatemarketingcasestudies Facebook Page https://www.facebook.com/brian.brewer.96 Most Active YouTube Channel (Currently) https://www.youtube.com/channel/UCAUaMRT3f_R4rcOjrRPhK8Q TikTok and Instagram @brianbrewerofficial Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Greg Santos is the host of the Morning Hustlers 5am PST daily accountability call and host of the CEO Life Podcast. He has built a powerful community filled with ambitious young entrepreneurs from literally all over the world. Nothing fills him up other than helping people think big and BELIEVE they can be somebody. Greg and Dave cover ways to help people build relationships with 7-9 figure mentors. Be sure follow Greg at: IG: @Gregsant0s Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Mark Victor Hansen is best known as the co-author for the Chicken Soup for the Soul book series and brand, setting world records in book sales, with over 500 million books sold. Mark also worked his way into a worldwide spotlight as a sought-after keynote speaker, and entrepreneurial marketing maven, creating a stream of successful people who have created massive success for themselves through Mark's unique teachings and wisdom. Crystal Dwyer Hansen is an international speaker, researcher, corporate consultant, author, and entrepreneur. Her expertise is in the field of human potential. Through her years spent as a Transformational Life Coach, and Wellness/Nutrition Expert, she has seen people experience profound and lasting transformation in relationships, career, health & wellness, by tapping into their own inner resources. Having personally guided people from seemingly impossible states of depression, anxiety, and hopelessness - to triumph, freedom, and happiness, is what drives Crystal's conviction that all people have unlimited potential for greatness if they only understand how to access those resources. Crystal and Mark are releasing a new co-written book called ASK! The Bridge from Your Dreams to Your Destiny in Spring of 2020. Crystal, Mark and Dave discuss all the different philosophies and concepts around asking. Together Crystal and Mark travel the world speaking, inspiring, and teaching leadership. Be sure to check out the following: Crystalvisionlife.com askthebookclub.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Dan Martell is a serial entrepreneur having built several multi-million dollar technology companies starting at the age of 17. He's also an award-winning angel investor, having invested in companies like Intercom, Udemy, Hootsuite, Unbounce. Today he's an executive coach focused exclusively on B2B SaaS working with the founders from ClickFunnels.com, Proposify.com, Carrot.com, and many others to help scale their businesses. He lives in Kelowna, British Columbia with his wife, Renee, and two boys. Dan and Dave discuss the importance of clarity and how with clarity it provides so much ease in business/life. danmartell.com/call Links to social media channels: Youtube IG TikTok Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Amanda Boleyn is the founder and CEO of She Did It Her Way. Shortly after two years in Corporate America post-undergrad, Amanda took a leap and became a full-time freelancer, traveling the globe delivering sales, marketing, leadership development, and employee training with large organizations. Some companies include JP Morgan, AT&T, Weight Watchers, Intel, University of Kansas Medical Center, and others. Amanda first launched She Did It Her Way podcast in January 2015 and has consistently been ranked as one of the top-resources for female entrepreneurs by Inc.com, Forbes, Entrepreneur.com, Huffington Post, and many others. She Did It Her Way's coaching programs and platform help women navigate the transition from corporate cubicle to becoming their own boss. Amanda and Dave discuss believing in yourself and how it's all about the small wins. Be sure to check Amanda and all she has to offer out! @shediditherway @amandaboleyn shediditherway.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

2CC winner Jerry Teeter is the guest on this episode. Jerry has created multiple businesses and now is starting a franchise and using funnels to sell them. Legion Enterprises family of companies that Jerry has founded and wholly owns is Mr. Car Shipper, Legion Digital Outdoor, Legion LED Trucks, Lead Innovations, and Legion Properties. In total, they employ 18 full time team members and about a dozen part time drivers. Jerry and Dave cover tips and tricks of Lead Gen and well as review Jerry's funnels and why they are working. Be sure to check out his funnels here: MrCarShipper.com leadinnovationsfranchise.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jen DeVore sat in the audience as a spectator at a Dan Kennedy information marketing conference thinking, "I will share my message with this audience one day." She came home from that conference armed with the best ideas around building authority and leveraging systems to scale and design the "magazine funnel." Jen used her magazine funnel to get herself on TV, radio, and industry podcasts to build her authority fast. In no time flat, Jen had built the speaking and coaching business of her dream culminating in being awarded "Innovator of the Year for Excellence in Business Coaching" in 2019 beating out 550 global coaches. Last summer, Jen's ultimate dream came true and she got to share her message with Dan Kennedy's audience of the world's best information marketers where she debuted the magazine funnel concept. Due to popular demand, Jen DeVore has turned her proprietary "magazine funnel" system into a done for you service called Instant Media MogulTM which helps entrepreneurs turn their own magazine into 24 unique marketing strategies for more attention, better client deals, and numerous monetization opportunities. ForbesBooks dubbed Jen "The Mother of the Magazine Funnel." Dan Kennedy's Magnetic Marketing show says, "This is showing up like nobody else to BE someone." Learn more at www.InstantMediaMogul.com Social Media: https://www.youtube.com/c/jendevorerichter https://www.facebook.com/jenrdevore https://www.instagram.com/jendevorerichter https://www.linkedin.com/in/jenrdevore Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Excited for our guest...none other than, Todd Dickerson, co-founder of ClickFunnels. Todd has always been dedicated to bringing value to the world and all of the people in it. This core belief of creating value in the lives of customers is what has shaped Todd’s life, career, and character. Because of this, Todd has found success of his own by creating ways for others to succeed. This dedication and commitment to people is what catapulted the company from nothing to over $100,000,000 in sales and 68,000 customers in just over three years from their launch in September of 2014. As of today, they are sitting at over 123,000 users. Aside from Clickfunnels, Todd has been a Senior Developer & Founder of multiple SaaS companies, gaining hundreds of thousands of users along the way. Before joining ClickFunnels, Todd was an SEO, internet marketing, and development expert who had already helped thousands of entrepreneurs. Even beyond his many accomplishments in the digital and marketing space, Todd would consider his family his greatest and most prized possession. With his wife Ashley, he hopes to lead the charge for a new generation of entrepreneurs and dreamers in his three daughters In this last of 3 episodes, Todd and Dave discuss Todd version of how ClickFunnels got started. Be sure to check out: ClickFunnels.com OneFunnelAway.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Excited for our guest...none other than, Todd Dickerson, co-founder of ClickFunnels. Todd has always been dedicated to bringing value to the world and all of the people in it. This core belief of creating value in the lives of customers is what has shaped Todd’s life, career, and character. Because of this, Todd has found success of his own by creating ways for others to succeed. This dedication and commitment to people is what catapulted the company from nothing to over $100,000,000 in sales and 68,000 customers in just over three years from their launch in September of 2014. As of today, they are sitting at over 123,000 users. Aside from ClickFunnels, Todd has been a Senior Developer & Founder of multiple SaaS companies, gaining hundreds of thousands of users along the way. Before joining ClickFunnels, Todd was an SEO, internet marketing, and development expert who had already helped thousands of entrepreneurs. Even beyond his many accomplishments in the digital and marketing space, Todd would consider his family his greatest and most prized possession. With his wife Ashley, he hopes to lead the charge for a new generation of entrepreneurs and dreamers in his three daughters In this 2nd of 3 episodes, Todd and Dave discuss Todd's ability to filter and find sources of truth.   Be sure to check out: ClickFunnels.com OneFunnelAway.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Excited for our guest...none other than, Todd Dickerson, co-founder of ClickFunnels. Todd has always been dedicated to bringing value to the world and all of the people in it. This core belief of creating value in the lives of customers is what has shaped Todd's life, career, and character. Because of this, Todd has found success of his own by creating ways for others to succeed. This dedication and commitment to people is what catapulted the company from nothing to over $100,000,000 in sales and 68,000 customers in just over three years from their launch in September of 2014. As of today, they are sitting at over 123,000 users. Aside from Clickfunnels, Todd has been a Senior Developer & Founder of multiple SaaS companies, gaining hundreds of thousands of users along the way. Before joining ClickFunnels, Todd was an SEO, internet marketing, and development expert who had already helped thousands of entrepreneurs. Even beyond his many accomplishments in the digital and marketing space, Todd would consider his family his greatest and most prized possession. With his wife Ashley, he hopes to lead the charge for a new generation of entrepreneurs and dreamers in his three daughters In this 1st of 3 episodes, Todd and Dave discuss how Todd had the entrepreneur bug from childhood and his path on how he got to where he is today. ClickFunnels would not be what it is without him! Be sure to check out: ClickFunnels.com OneFunnelAway.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Leo Armaad is one of the highest paid Instagram consultants, CEO of Explora Media and founder of TrafficHive which works exclusively with entrepreneurs who have an impact and service to others as their measure of success. To this date has built a network of over 230 million followers across the platform. Some of their clients include Russell Brunson, Rich Dad Poor Dad, Cardone Ventures, VaynerMedia and more... Starting in 2016, Leo became fascinated with the Instagram platform and it's power when it comes to traffic generation. He spent the next 5 years studying the platform, mastering what it means to grow, engage and also monetize at the highest level. The secret he says, lies in your ability to build community. With so much fake bs in the social media industry where the majority is driven by profit, Leo's mission is to disrupt the game. To connect with Leo be sure to follow Leo on Instagram: @leoarmaad Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Gerard Adams is founder of Leaders Create Leaders, a consulting and advisory firm that helps thought-leaders, client based service providers, and entrepreneurs through its trusted advisors network. Gerard and Dave review the idea of mentorship, leadership and being a coach. It is important to have self awareness through the process of being led and then providing leadership. Being invested in your and others growth. To learn more be sure to visit Gerardadams.com @gerardadams Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Krista Mashore has been in the top 1% of realtors nationwide for 20 years, she has personally sold over 2,200 homes and averages at 100 homes a year. She is the author of Four best selling books focusing on digital marketing. She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and so much more! Krista recently took her new business, from zero to 10 million dollars in just 35 short months using online digital strategies. She is now on her way to hitting her next 10 million! She is the recipient of six Two Comma-Club Awards, and one Two Comma Club X Award. Krista, always being a teacher at heart, loves serving people and has turned her attention to sharing the secrets of her success to agents across the nation. Through her coaching, teaching, speaking and training Krista is revolutionizing the way real estate agents market themselves online. She offers an innovative step-by-step approach on how agents can gain a massive digital footprint. Krista and Dave dive into how important it is to implement, revise and implement again. For more on Krista Mashore check out her podcast "FIRED Up" with Krista Mashore and her latest book, "The Ultimate Digital Marketing Playbook". putskininthegame.com/signup Kristamashore.com @KristaMashore - Instagram Krista Mashore Coaching - Facebook Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Chris "Mercer" Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what's important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. Chris and Dave discuss all things measurement... how to measure, what to measure and when to measure. Be Sure to Check Out: measurementmarketing.io/click Social Media Links: https://measurementmarketing.io/facebook https://measurementmarketing.io/youtube https://measurementmarketing.io/linkedin https://measurementmarketing.io/twitter Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Braven Grant is a 23 year old fitness enthusiast, former college athlete, husband, soon to be father, entrepreneur, and owner of an industry shifting whole-food based sports supplement company called Gains In Bulk. Braven and Dave discuss the importance of picking one funnel and focusing on that. Braven modeled what works and is now a 2 Comma Club award winner! Be sure to check out: Socials: @Braven_Grant and @GainsInBulk Go.gainsinbulk.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Chas Wilson is co-founder and CEO of Master Networks and best-selling author of five + one: The Entrepreneurs Formula for Success. He works with entrepreneurs to educate and equip them with the networking tools needed to leave a legacy beyond their business. Chas and Dave discuss serving your network and building relationships and his idea of the BOND method: Build on a common interest Occupation Exploration Needs Discovery Develop Opportunities Often things of significance can come through relationships. Be sure to check out: masternetworks.com/bond Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jaime Greene the Solar Queen has been an entrepreneur since, exploring careers in wedding and portrait photography, trading the financial markets, selling on Amazon and now has created a space of her own in the solar industry. Jaime and Dave discuss how she grew a lead base through documenting the entire process of the work she is doing and turning that into a variety of assets that can be repurposed into all channels. The dive into the importance of providing value and the sales process that comes with that. To learn more be sure to visit the following: https://www.jaimegreenethesolarqueen.com https://www.facebook.com/jaimegreenethesolarqueen https://www.instagram.com/jaimegreenethesolarqueen https://www.linkedin.com/in/jaimegreenethesolarqueen Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Brian Underwood has developed a wealth of experience as an entrepreneur with a passion for pursuing and inspiring better on a global scale. With a profound ability to cultivate community and provoke action through his articulate visionary skill set, Brian has a unique ability to provide strategic guidance. Today, Brian is pioneering a conversation about true human optimization, pursuit of enhanced performance and improved quality of life as the CEO of Prüvit. Primarily focused on evidence-based products that help optimize your human potential, Prüvit is proud to be the worldwide leader in ketone technology. Brian and Dave review different ways Brian and his team has grown and while doing so have been able to cast a vision.  They dive into what leadership is today. Be sure to check out pruvitnow.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Celinne Da Costa is a Story Architect, author, and speaker for high-profile entrepreneurs. She helps her clients share their most powerful story with the world so they can become confident leaders with influential brands, international media coverage, and thousands of raving fans. Since leaving corporate America to design life on her own terms, Celinne has visited 60+ countries and now travels full-time while running her business. She leads a community of 60,000+ people who follow her adventures around the world. Celinne and Dave discuss the difference between public and private stories and the process of being vulnerable in all areas of your life and how that can empower you to share your story to help your community. Website: https://celinnedacosta.com/ Instagram: https://www.instagram.com/celinnedacosta/ Facebook: https://www.facebook.com/CelinneDaCosta The Courage Collective: https://www.facebook.com/groups/thecouragecollectivewithcelinne [FREE Guide] 3 Secrets To Craft A Magnetic Brand Story:  https://celinnedacosta.com/3-secrets-to-magnetic-brand-story/ Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Jarrod Glandt is President of Cardone Enterprises, and is known for one of a kind live and virtual events, is involved in real estate and his impact on business growth is unprecedented. Jarrod and Dave discuss all that goes into 10Xing your business and your life. At times there may need to adjust accordingly to different environments but the key is to always keep going. Be sure to check out the link below to learn more about scaling and thinking big! grantcardone.com/interactive Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, which helps growing companies tell amazing stories so they stand out to their audience, stand apart from competitors, and break through in their category. He is known as the Heavyweight Champion of Story, He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show "Startup Hypeman: The Podcast". Rajiv and Dave discuss the important of connecting with your customer through powerful storytelling techniques. Be sure to get your bonus by going to: https://www.startuphypeman.com/clickfunnels Website: www.startuphypeman.com Linkedin: linkedin.com/in/rajivnathan (Primary) Instagram: @startuphypeman | @RajNATION Twitter: @startuphypeman | @RajNATION Podcast: "Startup Hypeman: The Podcast" available at startuphypeman.com and on Apple Podcasts | Spotify | Google Play and all major podcast platforms. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Lauren Anderson is part of our 2CCX coaching program and shares her amazing story of going from a graphic designer to, after having kids, choosing joy through a different outlet and cookies gave her that. Lauren and Dave discuss how she got started with mastering baking and making cookies while navigating the world of online marketing and funnel creation. Now, her goal is to inspire everyone to jump in and choose to have more fun and joy in life through cookies! To learn more: www.lollyshomekitchen.com www.lollyscookiecamp.com www.lollyscookieclass.com IG & FB: @lollyshomekitchen Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Taylor Conroy has done 4 TEDx talks and helped HUNDREDS of people to land their own TEDx talks, which have now reached and impacted tens of millions of people. His clients have gone from never speaking in public before to getting millions of views, landing $10,000+ speaking gigs, and becoming Thought-Leaders in their space. His first TEDx talk led to building 500 schools, libraries, water projects, and more in 14 developing countries that now serve 250,000+ people. Taylor discusses the importance of spreading messages via TEDx talks. Be sure to visit TaylorAConroy.com and thought-leader.com/apply Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Nick Greer is a born entrepreneur and has been interested in all kinds of business and helping others his entire life. Currently GreerCo owns and funds over two dozen businesses, thousands of multi-family units, corporate buildings, storage facilities, barns, rental properties, a gorgeously-restored flour mill, and more. Some of these businesses include Skipio, a customer-messaging platform with a strong lead-nurturing capability; and Built Bar, a low calorie, high-protein bar that tastes like candy and is taking the country by storm. Nick and Dave discuss how ideas can turn into business opportunities and the idea that you may have a great product. Be sure to get go to builtbar.com and use the code ClickFunnels for 20% off your order! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Our amazing guest, Stu McLaren, is a coach and consults New York Times best-selling authors, top rated speakers, experts and niche celebrities on how to launch, grow and scale high profit recurring revenue streams. As the former founder of the world's #1 membership platform for WordPress, WishList Member, he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results. Today he uses that knowledge to help his clients to launch and grow multiple high 6 and 7-figure membership sites and shares the same blueprints at TribeWorkshop.com Stu and Dave discuss stability that recurring revenue can provide business owners. More than ever, people are seeking stability to enhance success. Be sure to go to Gettribeguide.com and to get your gift!!! Also follow at: Instagram: https://www.instagram.com/stumclaren/ Facebook: https://www.facebook.com/stumclaren/ Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Founder of Zenergy Healing Company, Michelle Palmer, is our guest for this episode. We appreciate all the valuable information she shares! She brought her desire to disrupt the current model of treating sickness in Western healthcare by creating the Zenergy Healing Company and becoming a contribution to an updated healthcare model of wellness and prevention with natural holistic methods. She transitioned from Physical Therapist Practitioner to Entrepreneur by bringing this passion for Holistic Health into the design and development of the Zenergy Healing Mat and Pillows. This premiere product brings superior healing benefits that will Melt away Pain, Stress and Anxiety while Boosting Sleep, Mood, Metabolism and more. Michelle and Dave discuss how your 'why' can drive one through a journey and mission to have big impacts. To learn more, go to https://zenergyhealingco.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Co-Founders, Niki Shadrow Snyder and John Snyder, of Project Pop Drop, are our guests and together they launched The Givefluencer Network, in collaboration with Emmy Award Winning producer Gary Reeves. The Givefluencer Network redefines what it means to be an influencer and becoming a "givefluencer" is a state of mind achieved by the understanding that all human beings are connected. As a society, we can only function correctly when we’re all taking care of each other. "Giving" must be a concept that is woven into the fabric of people's business and lives. Niki, John and Dave discuss the importance of giving back. Learn more at www.projectpopdrop.org #GIVEFLUENCER Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Two time 2 Comma Club X award winner Jeff Lerner is our guest on this episode. He shares his story of growth from a decade of building multiple online businesses to over 8 figures. Jeff's interest in entrepreneurship began in his 20s when as a pianist he was often hired to play in the homes of successful CEOs and business owners. In 2008, at age 29, after multiple failed ventures, including a restaurant franchise that left him with a half million dollars in debt, he found his first success online and paid off the debt in 18 months. Jeff and Dave discuss different tactics to scale and grow your audiences with the key being to have a business that has values, a mission, and a definable brand that people can connect with. Be sure to follow Jeff at: YT/FB/IG/LI/TT: @jefflernerofficial millionairesecrets.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Nathan Latka is a bestselling author, a podcast host, and true entrepreneur. In this episode Nathan and Dave discuss many different pieces to the capitalist philosophy and the importance of modeling what works while adding your own twist. Nathanlatka.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Collette Brunson, Russell's lovely wife, is our special guest for this episode and we could not be more excited! Collette and Dave discuss her journey and what it is like balancing family, business and how she goes about managing it all! Be sure to follow her podcast Sharing Her Journey Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Trey Lewellen is back for another two part interview and we could not be more excited because of all the value he contributes! Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part 2 of this 2 part interview Trey and Dave discuss order form bumps on his 2020 Christmas Tree Ornaments campaign. Be sure to go to talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe Also, check out clickfunnelsradio.com/2ccl

Trey Lewellen is back for another two part interview and we could not be more excited because of all the value he contributes! Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part 1 of this 2 part interview, Trey and Dave discuss how Trey sold 2020 Christmas Tree Ornaments with ClickFunnels and the business strategies behind it. Be sure to go to talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe Also, check out clickfunnelsradio.com/2ccl

Our guest, Dean Holland, is well known in the ClickFunnels community. He is a 2 Comma Club award winner, a member for Russell's Inner Circle and has spoken at Funnel Hacking Live. Dean's has had huge success in Internet Marketing and by 2011 successfully sold over half a million dollars of digital products online and has since shared his unique marketing and sales concepts with thousands of entrepreneurs, in dozens of countries around the world. Now, a renowned Author, Public Speaker, Coach and Consultant, there's nothing Dean loves more than helping others implement better systems and processes that generate more leads, customers and high paying clients into a business. Dean and Dave discuss the "Iceberg Effect" and promoting other people's products. A key to this is understanding the complete picture and what is underneath the surface that will make you successful. DeanHolland.com Facebook Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe Also, check out clickfunnelsradio.com/2ccl

ClickFunnels Radio guest, Scott Simson, is a YouTube content creator with almost 400,000 followers and CEO of Video Marketing World.  Scott is recognized as an expert at video marketing and creating online communities with video. His creative and viral style videos have racked up over 120 million views personally, and he is responsible for helping generate hundreds of millions of views and millions of dollars in revenue for his clients.  Scott and Dave discuss the importance of using videos to build your business and dive into tips and tricks to be successful on YouTube.  Most important is to be authentic and consistent. To learn more: Facebook Group: Video Marketing World  Linkedin Instagram Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe Also, check out clickfunnelsradio.com/2ccl

Fortunate to have Ryan Daniel Moran as ClickFunnels Radio guest on this two part interview.  He is the founder of Capitalism.com, where he teaches entrepreneurs to build businesses and invest the profits.  Ryan is best known for turning a $600 investment into an 8-figure company and subsequently selling it for 8-figures. Ryan lives in Austin, TX where he loves to debate politics and religion, and his dream is to one day own the Cleveland Indians. In part two of this two part interview, Ryan and Dave discuss the key is understanding your vision and how to fund that vision.  Ryan believes that ‘if you ask for money, you will get advice...if you ask for advice, you will get money’ and what truly matters is what you are providing to others. Be sure to check out the following: Capitalism.com Capitalism Conference YouTube Facebook Instagram Twitter LinkedIn Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe Also, check out clickfunnelsradio.com/2ccl

Fortunate to have Ryan Daniel Moran as ClickFunnels Radio guest on this two part interview.  He is the founder of Capitalism.com, where he teaches entrepreneurs to build businesses and invest the profits.  Ryan is best known for turning a $600 investment into an 8-figure company and subsequently selling it for 8-figures. Ryan lives in Austin, TX where he loves to debate politics and religion, and his dream is to one day own the Cleveland Indians. In part one of this two part interview, Ryan and Dave discuss what it means to be an Entrepreneur and how this is different then being a ‘business’ owner and how you can be both.  There are 3 key tools you need when as an owner: set the vision, make sure there is enough capital to fulfill that vision, and ensure you have the best people working with you.  Be sure to check out the following: Capitalism.com Capitalism Conference YouTube Facebook Instagram Twitter LinkedIn Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are excited to have John Lee Dumas on this episode! He is the founder and host of the award winning podcast, Entrepreneurs On Fire.  With over 1 million monthly listens and 7-figures of annual revenue, JLD is spreading Entrepreneurial FIRE on a global scale.  John and Dave dive into John's first traditionally published book, The Common Path to Uncommon Success.  The book covers the path to financial freedom and fulfillment.  The book is available for pre-order now at UncommonSuccessBook.com! Pre-orders come with AMAZING bonuses and the book has a release date of March 23, 2021. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Todays guest is Tony DiLorenzo who is a co-host of the top marriage podcast in Apple Podcasts, the ONE Extraordinary Marriage Show, and speaks to a worldwide audience about sex, love & commitment, and challenges every listener to make their relationship a priority.  For the last 11 years he and his wife, Alisa, have equipped couples with the tools and strategies they need to create their own extraordinary marriage.  Tony and Dave discuss the concept of framework and it can be driven from passion and the idea that your mess becomes your message.  https://oneextraordinarymarriage.com/ https://www.instagram.com/oneextraordinarymarriage/?hl=en Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Nicholas Bayerle, CEO of Billion Dollar Body and Creator of the Billion Dollar Brotherhood, is this guest on this episode.   Nicholas and Dave discuss defining moments.   It is important to create space for these experiences due to the impact that they can have in your life. To learn more check and follow here:https://www.thebilliondollarbody.com/ https://www.instagram.com/nicholasbayerle/ Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Guest, Devon Brown is a professional event emcee, internet entrepreneur,  speaker, a former hip-hop dancer, and a student of life.   He is well known in the ClickFunnels community as he emcee’s many of our main events virtually and live. His teaching style is not only power-packed and filled with laughter, but also contains simple, practical, & fun illustrations that virtually any entrepreneurially minded person can use to accelerate their success quickly. His goal is to give you practical insights to simplify the process of creating life on your terms, in a fun and entertaining way Devon and Dave discuss the idea of adapting and reevaluating what is ‘good enough’ and how to go beyond that.  A key to this is being honest with yourself, removing your limiting beliefs, modeling what is working for others, and trusting the process.    To learn more about Devon, you can check him out at DevonBrown.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are excited to have Trey Lewellen as our guest on this two part interview.  Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels.   Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part two of this two part interview Trey and Dave discuss MANY tip and keys to funnels and how when you are not online to do the selling/negotiating let the funnel sell and negotiate for you. Be sure to go talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are excited to have Trey Lewellen as our guest on this two part interview.  Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels.   Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part one of this two part interview Trey and Dave discuss business adjustments during the pandemic and tools/tips when doing so. Be sure to go talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Our guest today is Randy Garn who is a New York Times bestselling author, business builder, entrepreneur, speaker, and highly sought-after high-performance coach who specializes in guiding leaders through personal and professional transformation. Randy has been awarded the 40 under 40 Entrepreneur of the Year by Ernst & Young. Randy is a serial entrepreneur and investor; he has founded or partnered with numerous companies such as Prosper, Hero Partners, Education Success Inc., High Performance Institute and several others.  Randy has also mastered the art of customer acquisition, marketing, sales, and how it relates to overall lifetime customer experience for many top experts, CEOs, influencers, and thought leaders today.   Randy is a partner at High Performance Institute, with Brendon Burchard, Tamarak Capital, VIP contributor at Entrepreneur magazine, and serves on the strategic board of advisors to some of the top software companies, education, and fast-growth companies focusing on leadership, growth strategy, innovation, and supporting key business relationships. Randy is an alumnus of Brigham Young University and graduate of the Owner/President Management Program and an alumnus of Harvard University.  Randy loves his wife, Charlotte, their four beautiful daughters, and his two rowdy boys! Given both Randy and Dave’s passion for growing people and growing companies they both cover some goals and plans for the year ahead and beyond.  He operates on the motto ‘Do as much as you can, for as many people you can, as often as you can and expect nothing in return” and then watch the joy come from that.   Be sure to check out his new Prosper to dive into Happiness, Money and Sustainability.  Facebook: https://www.facebook.com/randy.garn.1/ Instagram: https://www.instagram.com/randygarn/ LinkedIN: https://www.linkedin.com/in/randygarn/ Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Our guest on this episode is Alex Branning, one of our newest 2CC award winners and top affiliates.     Alex started the Branning Group in December 2000, when he was only 17 years old. Since then, he has helped thousands of businesses and entrepreneurs and is now widely considered one of the leading high performance marketing coaches in the country.  Alex has revolutionized the insurance and real estate marketing sector with his “Giveaway Funnel” strategy, and his trainings have been consumed by entrepreneurs worldwide. Alex and Dave discuss agencies and how finding your niche can make big impacts on building and scaling your own business.   To learn more be sure to check out the following: alexbranning.com https://www.facebook.com/alexbranningpage/ Alex Branning: Marketing Coach (@alexbranning)https://www.linkedin.com/in/alexbranning/ https://www.youtube.com/channel/UCEST9qHJpSZ_QD1r027gtkA Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Our guest, Lee Richter, is an award-winning business innovator and visionary, recognized by the San Francisco Business Times as one of their Top 100 Women Business Leaders in 2019.   She’s a #1 best-selling author, an Abundance Studios™ Producer, member of the Forbes Business Council, and CEO of multiple 6 and 7 figure companies, including Richter Communications and Design Group, Event Planners Association, and The Pet Concierge.  Most importantly, Lee is a loving and devoted wife and mother.  With Lee’s help, her daughter Abbey also became a best-selling author… at the age of 9, and her husband has become recognized as a global thought leader in the veterinary industry for his expertise in holistic health for pets and wildlife. Lee and her family love to travel and explore the world together. Lee and Dave discuss the past year, the year ahead and through it all the importance of relationships and through making true connections one can learn a lot about yourself and grow and all aspects of your life. Be sure to visit: Goasklee.com Facebook: https://www.facebook.com/GoAskLee/ Instagram: @goaskleeLinkedIn: https://www.linkedin.com/in/goasklee Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are excited to have Josh Hobbs, Social Media Manager for ClickFunnels, as the guest on this episode.  Josh and Dave explore tips and tricks of the different social platforms, including getting new users, increasing engagement, algorithm changes and the importance of building an attractive character.   One of the most important tips that works for ClickFunnels is to create engaging content that is authentic to you. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Sarah Morrison, Director of Coaching at Clickfunnels, is our guest on this episode of ClickFunnels Radio and it is long overdue.  She helps Two Comma Club X members utilize sales funnels in their own businesses in order to achieve maximum impact.  Sarah and Dave review what defines success and how it is different for each individual and the different actions steps needed to meet your goals. Connect with her on Instagram @thesarahmorrison or via her website sarahmorrison.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are fortunate to have Dr. Benjamin Hardy as our guest on this episode. He is an organizational psychologist and bestselling author of Willpower Doesn’t Work and Personality Isn't Permanent. His blogs have been read by over 100 million people and are featured on Harvard Business Review, New York Times, Forbes, Fortune, CNBC, Cheddar, and many others. He is a regular contributor to Inc. and Psychology Today and from 2015-2018, he was the #1 writer in the world on Medium.com.  Dr. Hardy and Dave discuss the idea of who not how, the avenue to create freedom, and shifting to a ‘results economy’.   The insights given during this episode is pure gold.  And the idea of ‘the view of the future we have drives our present.’ To learn more be sure to get the book: Who Not How Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

2 Comma Club award winner, Eric Thayne is the guest this episode.  He is a filmmaker and entrepreneur, and founder of Cinema Mastery, an international online community for filmmakers.  His resources, courses, and coaching programs help videographers to create high-quality cinematic work, build a portfolio, and attract high paying commercial clients. His programs have been taken by over 13,000 filmmakers from more than 100 countries around the world. Eric and Dave dive into how to develop offers, value ladder, knowing your avatar and self liquidating offers.  People want more offers, products, service from who they know, like and trust.   To learn more be sure to check out cinemamastery.com and the following: instagram.com/ericthayne youtube.com/ericthayne facebook.com/ericthayne Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

We are excited to have Shanda Sumpter on this episode!  She is a dynamic speaker, trainer, and renowned business coach. She's a wife and mom with plenty of time for family, self-development, and rest.  She is the Queen Visionary of HeartCore Business which is the tool that gives entrepreneurs the systems they need to transform their financial lives and the world.    Dave and Shanda discuss the importance of giving and managing your time.  There are so many aspects to generosity; from leadership, self perception, building momentum and so much more. To learn more be sure to check out any and all of the links below! Website: http://www.heartcorebusiness.com/  Instagram: https://www.instagram.com/shandasumpter/    Facebook: https://www.facebook.com/HeartCoreBusiness/   Pinterest: https://www.pinterest.com/shandasumpter/   Twitter: https://twitter.com/shandasumpter    YouTube: https://www.youtube.com/channel/UCV  Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

In this episode Dave discusses Moments in the Middle and the things that impact your life and identifying the importance of growing through your experiences. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

2 Comma Club award winner and #1 International Bestselling Author, Lauren Golden is the guest on this episode.  She leads The Free Mama Movement and a thriving community of tens of thousands of women who don’t want to choose between family and financial stability.  Her mission is simple: Lauren wants to ensure that no mother ever has to sacrifice time with her babies in order to provide for them.  In her book, The Free Mama: How to Work from Home, Control your Schedule and Make More Money, she shares her own story — along with plenty of practical advice for anyone looking to leave the 9-5 behind and make a real living from home.  Lauren and Dave review the ways to find balance between being a mom, wife and career and that you don’t have to choose between family and financial stability.   Check out thefreemama.com for more information. And follow here: https://www.facebook.com/LaurenGoldenFreeMama/ https://www.facebook.com/groups/thefreemamamovement/ https://www.youtube.com/c/LaurenGoldenfreemama https://www.instagram.com/laurengoldenfreemama/ https://www.linkedin.com/in/laurengoldenfreemama/ https://www.pinterest.comlaurengoldenfreemama// Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

In this episode Dave reviews the concept of excuses, how easily they can stop one from achieving goals and ways to work around certain types of hurdles. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Leila Hormozi, co-founder of Gym Launch with her husband Alex Hormozi has  helped to build 3 different companies valued at over 9-figures.  They are continuing to expand their product/service offerings.  Leila has become known for her skills in leadership and management, and is frequently called upon by other business owners for her wisdom.  Leila and Dave discuss the importance of commitment to oneself, growth, and goals in order to build up yourself, your business and relationships.  For Leila, figuring out the frameworks surrounding these pieces are key.  Before making important business decisions she asks herself the following questions: What would an investor think?What would a CEO think?What would a frontline teammate think?What would a client/customer think? Hopefully the tips for this inspiring episode help you and if you would like to learn more be sure to follow @leilanhormozi

Breynan Hammons, a ClickFunnels 2 Comma Club award winner, who is best known as the Founder, CEO, and face of Innvio, a nationally award-winning digital marketing agency.  In 2014, Breynan co-founded RevuKangaroo, a software company that automates the collection of online reviews from customers. Breynan and Dave discuss how to successfully sell high ticket offers through a VIP Day. To learn more be sure to follow Breynan on Facebook: https://www.facebook.com/breynan

Accomplished executive with a dynamic entrepreneurial, business development, creative marketing background, Christopher Vos is our guest on this episode of ClickFunnels Radio. Chris and Dave cover the idea of Return on Investment versus Return on Relationships  and the importance of showing appreciation and being authentic.   When building any kind of personal or professional relationship it is crucial to take the time to understand who you are trying to build a relationship with and be thoughtful while doing so.  Be sure to visit roruniversity.com to learn more.

In this episode Dave discusses the importance of relationships and building your Dream 100 list.  Dave was on McCall Jones Dream 100 list and he was very impressed with her strategy and he reviews the steps she used.  Here they are listed out from McCall Jones: Identify your Dream 100 Build your framework If they have an audience, ask them who that is Tell your audience specifically what the rules are Identify the things your dream 100 does that is in line with your framework Set a timer so people know how long this will last Do two days of showing & teaching what to look for and then two days of encouraging them to implement what was taught Be engaged (ie: replying to their comments etc.) Add CTA on the last day  Ask your audience who they would refer for this next Check out more from McCall Jones here:charismahacking.com Be sure to get your books here:secretstrilogy.com

ClickFunnels’ Director of Marketing, Jessie Valle, is our guest on this episode and we are happy to have her input on all things sales funnels, tech, and automating systems. She spent six years as a middle school teacher and became known for her integration of technology in the classroom. Earning a master’s degree in Educational Technology, Jessie decided to take her tech and teaching skills online in order to spend more time at home with her 2 kids. She quickly fell in love with digital marketing, learned everything she could get her hands on, and has helped clients share their messages all over the world through sales funnels and online programs. Jessie and Dave discuss how to bet on yourself, set your goals, evaluate those goals towards achieving those goals you are after.

We are pleased to have ClickFunnels Lead Community Manager, Yhennifer Mendes as our guest.  She is full of energy and has a passion for building communities to create loyal and raving fans! Yhennifer has been an online entrepreneur for the past 7 years, generated over 6 figures in sales online through Social Selling Strategies making her a Social Media Expert.  She has been recognized by FaceBook as one of the top group admins in the world out (of 70 Million admins on the platform!) and has consulted/trained teams for some of the biggest names in the personal development and marketing industry like Tony Robbins, Dean Graziosi, and Jay Shetty to share a few. Her most recent accomplishment has been speaking on the Facebook Communities Summit introducing the FaceBook Community Management Blueprint Certification in which she had the honor to help Facebook shape the course materials and the exam.  Yhennifer and Dave discuss the importance of having a community and all the tips and tricks to running a successfully, customer centered culture.

Matt Hagberg, Head of Online Paid Marketing at ClickFunnels, is our guest on this episode.  Matt and Dave dive traffic and ads and cover some of the behind the scenes of ClickFunnels strategies.   Matt Hagberg is a Business Strategy and Marketing Consultant with a background in business operations and marketing. While he dabbled in entrepreneurial pursuits in his early years, it really took off when he got involved with a startup pest control company.  He quickly grew the local branch into a machine that could operate smoothly and grow a set region from $0 to $12-million in revenue in 3 years.  During all of this, he began consulting for small business owners and start-up entrepreneurs who had a vision but needed guidance in creating a business, as well as becoming a Financial Advisor and writing True Financial Freedom so he could help people in their personal finances.  In 2017 Matt began diving into eCommerce and paid online traffic more aggressively, quickly growing a start-up eCommerce store from $0 to over $100,000 per month in just 90 days. Excited with the possibilities that the online market had, he placed more focus on helping people to learn about the opportunities of online marketing. If you’d be interested in working with Matt in your business, simply visit MattHagberg.com and schedule a time to discuss your vision and how Matt can help you achieve it. Also be sure to check out the Secrets Trilogy!

Dave wanted to share this content from CEO and Co-founder of PatreCon about publishing  and more importantly, finishing.  Also, be sure to get Expert Secrets!

2-Time 2 Comma Award Winner, Josh Pather, is our guest on this episode of ClickFunnels Radio.  Josh moved to the USA from South Africa in 2001 with nothing more than a few bags and a strong desire to succeed. 19 years later, his company Photo Booth International was recognized by the INC 5000 Texas and ranked #63rd fastest growing company.   He’s a strong believer that “Anybody can make it, no matter the background they came from.”  He is CEO of four companies and Dave covers his success through the use of funnels and his business success strategies.  To learn more, be sure to visit: photoboothint.com joshpather.com https://www.instagram.com/photoboothint/ https://www.instagram.com/nextleveljp/

Well known Dan Fleyshman, serial entrepreneur, is our guest for this episode of ClickFunnels Radio.   Dan and Dave discuss pulling off successful hybrid events and all the details behind it.  Secrets such as live and virtual, giveaways, monetization, and the most important secret is making sure the event benefits all attending.  Be sure to check out Dan’s links below! SOCIAL MEDIAhttps://www.instagram.com/danfleyshman https://www.facebook.com/danfleyshman https://www.linkedin.com/in/victoryceo/ https://www.youtube.com/c/DanFleyshman https://twitter.com/DanFleyshman WEBSITEhttp://danfleyshman.com

Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns.  Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.  Dave and Amy the steps of creating a digital course. Be sure to check out Amy’s podcast and look her up socially! https://www.facebook.com/AmyPorterfield https://www.instagram.com/amyporterfield https://twitter.com/AmyPorterfield https://www.linkedin.com/in/amyporterfield

Dave discusses personal energy levels on this episode and how focusing on your personal energy, and learning how to make changes to your schedule and routines, you open opportunity to bring yourself better value and growth.

We are sharing an interview from our ClickFunnels One Funnel Away Manager, Shane Larson.  He interviewed Tim Shields, and he shares his story of going through the One Funnel Away challenge at the beginning of 2019, and then by September of 2020 earning his Two-Comma Club Award (which is when you generate over 1 Million Dollars in your funnel)! Shane and Tim cover his entrepreneurial journey and what it was like taking the One Funnel Away Challenge, "ah-ha" moments, roadblocks, and overall advice he'd give to other business owners who are interested. If you are a business owner, podcaster, or simply interested in what ClickFunnels has to offer, check the interview out. Tim might help answer some of your questions and be sure to check out  onefunnelaway.com

2 Comma Club award Robby Blanchard, is our guest on this episode.  He is the creator of Commission Hero and known for being a top affiliate marketer. Robby's passion in life is to help others achieve success through affiliate marketing and to date has helped over 7500 students worldwide have success.  Click here to learn more!

We are honored to have Chalene Johnson as our guest on this episode of ClickFunnels Radio.  Chalene is a New York Times Best Selling Author, a  lifestyle and business expert,  motivational speaker, and podcast host. She and Bret, her husband of over twenty years, are the founders of the SmartLife movement that is focused on helping others live a healthier, more simplified life.  Dave and Chalene cover goal setting and the importance of giving yourself some wins in life and business.  When Chalene sets a goal, she works to make sure that if the goal is accomplished it will align with how she wants to feel and that it brings her peace.  They also cover video production and some tips and tricks, such as don’t over produce and use good audio. Website: www.chalenejohnson.com

Jaime Cross, well known to our ClickFunnel community, is the guest on this episode.  She is an eight figure entrepreneur, founded her organic skincare company, MIG Living, and a 2 Comma Club Award winner.  Jaime and Dave discuss how she took action steps and followed her vision to scale her businesses. To learn more visit: thehereffect.com

We are lucky to have John Parkes, ClickFunnels CMO as the guest on this episode of ClickFunnels Radio.  John and Dave cover some of the behind the scenes of our marketing strategies on how we have been able to have successful virtual events.   Learn some of the ClickFunnels Marketing tactics that you can implement into your own business.

Steve Larsen was kind enough to share a recording from his podcast, Launch for Profit, with our ClickFunnel Radio audience, a topic that we get asked about often.  Steve goes over the logistics of achieving his 2 Comma Club Awards and all the efforts he and others put in to achieve them. ClickFunnels have almost 1000 2 Comma Club Winners!

Emily Keating is the guest on this episode and her goal has been to change the way people make their Medicare decision and be able to provide coaching in this area. She has helped thousands of people navigate Medicare rules and insurance company confusion to help them make their right Medicare decision to protect their healthcare rights and retirement savings.  She is a ClickFunnels user that focuses on webinars, has a summit coming up soon  and a 2CC award winner! To learn be sure to visit www.themedicarecoach.com https://www.facebook.com/medicarecoach https://www.instagram.com/themedicarecoach

McCall Jones is the founder of Charisma Hacking, a community of female entrepreneurs that learn frameworks for how to be engaging and likable on video… because the best copy or the best offer will still fail on video if the presenter is boring or embarrassing.  McCall’s lifelong career of performing as an actress (in High School Musical 2 and a few other movies on Netflix), or a singer (performed for audiences as big as 35,000 people), has helped her uncover the secrets that were holding back female entrepreneurs from growing their businesses whenever they stepped in front of a camera. In 4 months, McCall went from creating Charisma Hacking to Russell Brunson personally reaching out to her to ask her to teach her Charisma Hacking secrets to  his top, high-ticket coaching program!  Dave and McCall discuss the framework needed to when enhancing the best version of yourself.   Be sure to visit charismahacking.com/cfr

Mike Schauer is the founder and head researcher at Swiped.co, the #1 resource for people who want to learn from proven marketing campaigns and understand the psychology of why they work.   Mike has also played a huge part at ClickFunnels as the top contributor to Funnel University for over 2 years, where he’s revealed the success secrets behind dozens of funnels.   Mike learns and teaches 100% via reverse-engineering and pattern recognition. His content rule is this: for every point he makes, he has at least one example to go with it.  To learn more, please be sure to visit: https://swiped.co/invite/

Arri Bagah is the guest on this episode and is the founder of Conversmart which helps direct to consumer brands generate seven figures in monthly revenue using conversational marketing. Conversmart’s combined strengths in growth marketing, copywriting, and creative design enable them to turn SMS and Email into top three acquisition channels. Arri Bagah became an expert in the mobile messaging space and Dave and Arri dive into stats such as click thru rates and open rates. Be sure to visit Conversmart.com to learn more!

Alex Charfen is an 8 figure entrepreneur and coach and the creator of the Entrepreneurial Personality Type (EPT).  He has helped tens of thousands of entrepreneurs with six-, seven-, and eight-figure businesses to grow and scale. Alex and Dave discuss how decision making, especially during times of crisis, is something to be extremely mindful of.  It's time to focus on the future, your business and yourself.  To be your own leader and lead others and its time to create momentum. Check Out Alex's Masterclass: https://momentummasterclass.com and how Alex manages his mornings here.

This episode guest is Eric Siu, the CEO of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius. He also owns ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers. Dave and Eric dive into all things traffic and numerous tips and tricks to evaluate your overall traffic, CEO, content and bringing overall core value to you and your business.  Be sure to check out Eric’s two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 30 million downloads to date. Go here to get your ClickFlow trial: https://www.clickflow.com/content-decay/

We are happy to have Anthony Morrison as the guest on this episode and is one of ClickFunnels fastest growing affiliates. On this episode Dave and Anthony discuss the recently launched Webinar Fuel.  Webinar Fuel is an automated webinar software.  When people are in the software it provides a greater focus on your content while the software streams the event. Basically you get the automation without sacrificing the conversion.

We are happy to have Anthony Morrison as the guest on this episode and is one of ClickFunnels fastest growing affiliates. Dave and Anthony discuss refunds and how Anthony can sell without offering refunds and how he sells to less customers but in turn provides higher quality of service to the truly committed customers. It creates an environment where the staff and customers are happier and served with greater care and attention. Be sure to follow Anthony Morrison here: https://www.facebook.com/Anthony.Morrison/

Nate Lind is the guest on this episode of ClickFunnels Radio.  Nate was an ecommerce entrepreneur and launched 23 ecommerce supplement brands, nine of those sold over $10m worldwide.  Nate, now a business broker with Website Closers, continues that merger and acquisition experience by advising other entrepreneurs on when the right time to sell is and how to maximize their exit potential. If you would like to learn more, please email Nate at [email protected]

We are very excited to have Steve Larsen as the guest on the episode.  Steve has a new amazing podcast out, Launch for Profit that the ClickFunnels Radio audience would really benefit from. Dave and Steve discuss in detail, 3 keys phases to growing your business in your funnel.  Pre Funnel - build your campaign, Dream 100 list, pre touch points Live Funnel - pay attention your metrics such as cart value, upsell options, and things that can be changed to increase customer interaction and satisfaction Post Funnel - follow up, lead campaign and variety of ways to continue to over deliver Please enjoy so many key takeaways from this episode!

Matt Barnett, aka Papa Bear, is the guest on this episode.  Matt is the CEO of Bonjoro, which is a software tool that helps companies (including ClickFunnels) send personalized videos to customers that can plug into other software tools.   Papa Bear is known for cultivating great culture which in turn has transformed his business by bringing back some personal touch to business when so much is automated these days. Please visit:  https://www.bonjoro.com/videofunnelplaybook to learn more!

Zach Benson is the guest on this episode of ClickFunnels Radio.  Zach is the Founder of Assistagram, a company that empowers influencers and Fortune 500 companies to connect with real followers in their target audience. Dubbed “the influencer’s secret weapon” by Entrepreneur Magazine, Zach has helped influencers build their audience, including Russell Brunson.  Dave and Zach discuss Zach's strategies to build your customer list and relationships which also ties to his current book project that will be out next year, Reach.  The book will cover how to connect with anyone, build your influence and work from anywhere. To learn more please visit Assitagram.com and follow on instagram @zachvacay

We are excited to have JJ Virgin as the guest on this episode of ClickFunnels Radio. JJ comes from the health and wellness space, is a 4 time New York Times best selling author, runs multiple businesses, and hosts two podcasts, Mindcast and JJ Virgin Lifestyle Show.  Dave and JJ discuss the power of mindset and the power behind your why.  Right now, with the pandemic and current events, mindset and your why can be what gets you through and helps you alter your strategy towards success.  For a free of YOU: THE BRAND please visit.   https://mindsharecollaborative.com/youthebrand-freetrial

On the episode Dave reviews Simon Sinek's Ted Talk "How great leaders inspire action" and how he relates this talk to his thoughts on leadership in business and in life.  Please listen and look for your "why's" that you can apply to your life.

Founder of Think Different Theory, Josh Forti, is the guest on this episode of ClickFunnels Radio.  Josh and Dave discuss mindset in this extremely authentic interview.   They discuss the need to identify oneself from the core and from there you can go to work on personal mindset which in turn will impact all other areas of your life. To learn more be sure to go to thinkdifferenttheory.com/playbook

Pedro Adao ‘The Challenge Guy’  is the guest on this episode.  Pedro is well known in the #FunnelHacker community and is a multiple 2 Comma Club X winner, Dream Car Award winner, Inner Circle Member  and he is one of ClickFunnels fastest growing affiliates.  Pedro and Dave review how when struggle impacts you and your business to trust in yourself and continue to grow through it.  When you serve your customers, and learn through it, you are more than likely to come out with positive outcomes. To learn more be sure to go to: crushitwithchallenges.com/dave or pedroadao.com

2 CommaClubX award winner Ray Higdon is the guest on this episode.  Ray specializes in helping Network Marketers increase their duplication faster and with less frustration. He is a bestselling author, in-demand speaker, top Social Media power Influencer, Philanthropist and founder & CEO of the Higdon Group, a world class leader in the sales and training industry.  As the former #1 income earner in a Network Marketing company, Ray knows what it takes to get results and one of the keys is by publishing content and being willing and wanting to be edified.  This can have some of the biggest impact on yourself and your business. For more information, visit higdongroup.com or for network marketers be sure to visit becomearankmaker.com

2 Comma Club winner, Ravi Abuvala is the guest on this episode.  He is the founder of Scaling With Systems, a business accelerator which works to systematize and scale their clients’ businesses leveraging elimination, automation and overseas assistants. In the past 14 months he has created 2, 7-figure businesses with less than 10 employees and has helped 143 entrepreneurs scale to 6-figures and 8 scale to 7-figures.  Ravi and Dave discuss different ways to grow businesses by using unique content while putting virtual assistants into place to really free up the time needed to focus on expanding and implementing what is needed. Be sure to check out scalingwithsystems.com/gift to learn more!

Kathryn Jones is on this episode of ClickFunnels Radio.  Kathryn is a #1 Best Selling Author, Certified Internet Marketer, Clickfunnels Dream Car Winner, and Funnel Design Guru and she spoke at the last Funnel Hacking Live.  Kathryn and Dave discuss her journey and how through CF Design School she helps students design amazing funnels that are visually engineered to convert - all without coding, Photoshop or any graphic design skills.  Facebook Fan Page URL: https://www.facebook.com/mskathrynjones Instagram Name: https://www.instagram.com/mskathrynjones/

Myles Clifford, ClickFunnels FunnelFlix Project/Program Manager & Events Manager, joins Dave again as a guest on ClickFunnels Radio.  We love when Myles is a guest and when we can get behind the scenes perspective and hear about what he is working on and how he has grown with ClickFunnels. ClickFunnels just put on a live virtual event and we were fortunate to have great success! Dave and Myles really dive into some of the work that went into it and what it took to pull it off.

On this episode Dave discusses some of the past events in his life and how important the people that you surround yourself with are.  When reflecting on things as you go through life and running your business, you will be able to look back and see how the people in your network have a big impact on your outcome.

On this episode, we are fortunate to have Neil Patel as our guest. Neil is a New York Times Bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.  Neil and Dave discuss numerous strategies to help boost conversations while making sure you remove any friction for customers.  These all help traffic and can be simple things to keep in mind when deploying your strategies to grow your business. To learn more be sure to go to neilpatel.com

On this episode Dave discusses the reality of the amount of time it can take to reach goals and the difference of ‘going through the process’ versus ‘growing through the process’.  It can take a lot of patience and endurance to get to where you want to be but when you go down that path and start to look back you will be amazed at how far you have come.

On this episode Dave discusses the importance of publishing and how it can generate business connections and how useful it can be for yourself personally.  You can publish about your life and lessons you learned and what you will find is that you will gain so much insight.

On this episode Dave discusses unethical upsells and that an upsell needs to be an exchange of value and that customers actually crave this because of the value associated with it.

On this episode Dave discusses opportunities and how decide if the opportunity is one to act on The first question is, what is the upside? Take time to analyze this and be realistic in your thinking.  The second question is, what is the downside?  This is a very important part and you really think of all that can happen. The third question is, am I comfortable with the downside?  This is the most important question because if you can’t live with the downside, then maybe it should be an opportunity you should pass on.  As an entrepreneur you have to really get good and analyzing opportunities and knowing what works best for you.

On this episode, Dave discusses the importance of a team and how a strong team will enable you to build out your vision.  If you have those around you that support your goals you will see how this can project you at a faster momentum to achieve your goals.

FunnelHacker, 2CommaClub Award winner, and Funnel Hacking Live Speaker, Marley Jaxx is the guest on this episode of ClickFunnels Radio.  Dave and Marley discuss being authentic and how that can transcribe to positive results in business and in life.  Marley shares her struggles and wins openly and honestly and by doing so she continues to grow herself and her community.   Please go to MarleyJaxx.com to learn more.

On this episode we are sharing an episode from Alex Hormozi’s podcast Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. This episode provides a ton of value as Alex covers what you need to have to succeed in business and in life. Subscribe to Alex’s podcast here

Tanner Chidester, multiple 2 Comma Club award winner is the guest on this episode.  Tanner started business in the fitness industry, where he received his first 2 Comma Club award, and now he is working in the digital marketer space where he continues to thrive.  As 2CCX award winner and someone who has grown into high ticket sales he discusses how he has grown and the lessons he has gained to get to where he is at. Tanner realized that the more you fail the quicker you get to your goal. To learn more be sure to visit Eliteceos.com

On this episode, Christian Fioravanti is our guest and he produces FunnelFridays for ClickFunnels.  FunnelFridays has recently been revamped to help our FunnelHackers have a greater impact by showing them how to help their customers consume their product.   This is LIVE training where funnels are built out by Russell Brunson and Jim Edwards and then those funnels are shared with the audience.  This covers a wide variety of funnels content that changes each Friday.  This is a tool you can not miss! Go to FunnelFridays.com

Dr. Benjamin Hardy is the guest on this episode.  He is an organizational psychologist and bestselling author of Willpower Doesn’t Work. His blogs have been read by over 100 million people and are featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He is a regular contributor to Inc. and Psychology Today and from 2015-2018, he was the #1 writer, in the world, on Medium.com. Dave and Dr. Hardy discuss his new book Personality Isn’t Permanent that comes out today!  Personality vs. identity is reviewed and the importance of meaning that you personally assign to your events that impact you and define your goals.  One can decide who he wants to be and then behave accordingly. Be sure to go to https://benjaminhardy.com/ to get your copy!

Colin Wanye is the guest on this episode of ClickFunnels Radio. Colin is a loving father of three and husband, combat veteran and CEO of Redline Steel.  Redline Steel provides high quality, unique Steel Wall Art, Canvas Prints, Leather Bracelets and is 100% American Made Company, using 100% American made steel and materials.  Dave and Colin discuss many of the 2020 world changes and how giving/humanitarianism can make a difference for so many and can help grow business.  Colin business owner’s perspective has been working to provide stability in an unstable economic state by operating from giving and providing value.

James Hughes is the guest on this episode and he is known for dedicating his time to help people grow their businesses  James is the number one advisor on Funnel Rolodex, top-rated freelancer on Upwork.com for marketing strategy and sales funnels. His clients include Mustad Hoofcare, Crypto Daily & the YMCA of Greater Boston.    Funnel Rolodex is where you can provide services or get help with services you need.   If you are looking for help to get started please go to: https://salesfunnelexpert.net https://www.facebook.com/jameshughesonline/

On this episode Dave is sharing Chapter 10 of Russell Bruson’s third book, Traffic Secrets.  This chapter covers the step by step formula and how the JK5 Frameworks helped Russell explode on Instagram and posting if these 5 key areas of your life can attract a ton of customers/followers.  Be sure to get your Free copy of Traffic Secrets here!

On this episode Dave is sharing Chapter 1 of Russell Bruson’s third book, Traffic Secrets.  This chapter covers how to find out where your Dream Customers are hanging out online.  There are places where your dream customers are already congregating and a key point to this is that you don’t have to create NEW traffic. Once you start to find those customers you need to hook them once you’ve found them.   Be sure to get your Free copy of Traffic Secrets here!

Lucas Rubix is the guest on this episode and he has built multiple coaching businesses that predictably generates leads, attracts new clients and, most importantly, creates true freedom.   Dave and Lucas discuss tools and tips on how to take your passion and turn that into a rewarding coaching business.   An important part to being successful is to have an extremely strong base/structures and then an effective marketing side of the business to expand and this combination can change the dynamic as coach and your business overall. Be sure to check out Lucas’s Coaches Corner podcast and Coaches University. https://www.lucasrubix.com/podcast https://www.lucasrubix.com/the-coaches-university

On this episode the guest is Blue Melnick, co-owner (alongside with his wife Bari) of Sage.  Sage is the go to company for running any event.  They are responsible for the magic behind ClickFunnels yearly event, Funnel Hacking Live.   Dave and Blue review events, how they have pivoted given our current environment and the importance of choreographing for success .  Blue has 4 key tips to have standout LIVE virtual events:.  Do not offer recording of events to ensure the attendee gets the experience Provide a swag box in advance of the event  ‘In person’ check in with a live call with a team member Reward attendees for taking action (Gamification) Be sure to go to thevirtualevent.live to learn more and with promo code Click to get $200 off ticket price to the event for a low cost of only $97!

Taylor Welch is the guest on this episode and is the CEO of Traffic And Funnels, author of 2 best selling books, and he has advised & serviced nearly 50,000 individual businesses in the last 5 years.  They discuss some important factors to gaining and keeping clients; people need a vision of where they want to go, to feel like staying stuck will be detrimental and that your company will be their solution.   When you learn your customer needs and solve a solution for them that you are caring for your customer and selling at the same time and are more likely to sustain your customers. Click here to learn more: https://trafficandfunnels.com/ https://thesalesmentor.com/https://wealthcapholdings.com/freebook

On this episode, Jonathan Courtney is the guest and he runs a product strategy and design studio, AJ&Smart that helps companies like Google, Twitter, Lego, GE and other brands with their product design, strategy and employee innovation training.   Jonathan is a ClickFunnels Dream Car award winner and a Two Comma Club award winner and his company uses funnels to win massive corporate consulting projects.  He also offers a course on how to run innovation workshops for corporates.  Dave and Jonathan discuss how funnels can work for B2B companies and all different strategies that Jonathan has learned from Russell/ClickFunnels and implemented.   To learn more: https://ajsmart.com/Jack and JonathanInstagram: @jicecream

Liam Austin, virtual summit guru, is the guest on this episode of ClickFunnels Radio.  Events are his passion and during times like these, Dave and Liam discuss how virtual events have adjusted and evolved and tips/tools to run effective events and use them to grow your business. Liam is a specialist at making it easy for people to create their own online summits and virtual conferences to grow their email list, authority, impact and revenue.   To learn more go to: https://entrepreneurshq.com/virtual-summit/

On this episode, the guest is Chandler Bolt and he is 6-time bestselling author, founder and CEO of Self Publishing School.  He and his company helps people cater to their strengths and help them author a quality book and then how to take a book and use it to build a business.  Once you have a book you can take that asset to help get leads, sales and referrals.  There are so many touch points to connect with customers which is so important, to know what your customer needs and wants. To learn more click here!https://self-publishingschool.com/clickfunnels

Dane Maxwell is the guest on this episode and he specializes in helping underdogs start successful businesses and has created over 15 millionaires with his teachings. Today they discuss a key that ClickFunnels users need to hear….how you know a funnel will work before it launches!  He says the fundamental way to achieve this is identify a clear customer, clear result the customer wants/needs, clear mechanism to deliver to the customer.  Dane started 16 businesses and failed a lot but each time he learned what worked and what didn't and has started 5 successful profitable businesses. Dane and Dave go through a coaching/consulting process and identify the importance of belief! Click here to learn more!

Dane Maxwell is the guest on this episode and he specializes in helping underdogs start successful businesses and has created over 15 millionaires with his teachings. Today they discuss a key that ClickFunnels users need to hear….how you know a funnel will work before it launches!  He says the fundamental way to achieve this is identify a clear customer, clear result the customer wants/needs, clear mechanism to deliver to the customer.  Dane started 16 businesses and failed a lot but each time he learned what worked and what didn't and has started 5 successful profitable businesses. Dane and Dave go through a coaching/consulting process and identify the importance of belief! Click here to learn more!

Funnelhacker Joey Sturgis is the guest on this episode and he is in a unique niche in our community... Joey teaches his customers how to mix and produce records and today he covers how he uses ClickFunnels to grow his business.  Dave and Joey discuss Lead Gen, repurposing current assets that you already have, and how you have to focus on your ideal customer. To learn more:Nailthemix.com urm.academy

2 Comma Club winner, Aleric Heck, is the guest on this episode of ClickFunnels Radio.  Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers.  He discovered the power of YouTube Ads 5 years ago and ran highly profitable campaigns for dozens of companies all over the world.  Now, he helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses through AdOutreach.  If you would like to learn more please go here for a gift from Aleric for listening: https://www.adoutreach.com/gift

Re Perez, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.  Dave and Re discuss the value you can bring to your audience and make sure you connect with them and move them through a process to make sure they know what/who they are getting.  Don’t be afraid to be your authentic self!

On this episode, Jon MacDonald, the founder and President of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.   Jon and Dave discuss a variety of tools that can be used to understand your traffic and your customer and the steps to take once you have the knowledge.

Entrepreneur, Tim Valishev, the Co-Founder and CEO of JivoChat is the guest on this episode.  Tim has built a successful SAAS product which has grown $800k+ per month WITHOUT any outside funding. Dave and Tim discuss the highs and lows of managing a remote team and bootstrapping a company.

On this episode Dave discusses the recent launch of Russell Brunson’s third book, Traffic Secrets, and how ClickFunnels handles managing our Dream 100 customers.  We have learned a lot of lessons over the years but one of the best and most crucial is how important communication is.

On this episode, Dave discusses the idea of ‘hand brake vs break glass‘  and there are things that you can do and qualify in each case and you need to know when you do each one of them.  There are ways that can slow things down and won’t totally take you off course. Once you are aware of what is going on, and the levels of need, you can apply this idea to all aspects of your life.

This week we are sharing a podcast from Alex Charfen. He reviews his predictions that will come from our current world crisis and how one of the keys to recovering to a new normal will largely depend on entrepreneurs and focus on virtual companies which means there are opportunities out there right now. Visit ClarityDuringCrisis.com to learn more.

Sandra Yancey, the CEO and Founder of eWomen Network, is the guest on this episode. eWomen is a worldwide multi-million dollar company that has grown over the last 20 years. Dave and Sandra discuss the importance of constantly be generating relationships and to focus on the customer and their needs. Sandra has found by listening to her customers she has been able to relate to them and deliver to their needs. A key way she has been about to accomplish this is through podcasts and live events. To learn more go to ewomennetwork.com

Justin Christiason is the co-founder and President of Conversion Fanatics which is a full service conversion rate optimization and traffic generation company.  As a former rodeo bull rider, Justin has always had a knack for accomplishing the impossible and he is now solving one of the biggest problems facing marketing: conversion rate.  He found early on in his career that split testing is the key component to helping clients connect with their audience, in turn, that has helped over 200 of his clients generate over $100 Million in additional revenue.  For more information you can go to conversionfanatics.com

On this episode, Ryan Moran is sharing a recent YouTube video with our ClickFunnels audience. Ryan is the Founder of Capitalism.com, host of the One Percent podcast, and author of 12 months to one million. Ryan believes entrepreneurs create better solutions than governments do and one person's success creates success for others.

On this episode Dave shares some thoughts and insights on some of the ways that ClickFunnels adjusts, from a marketing perspective, during times like these of economic down turns and the importance of being a leader and being sensitive to what your audience may be going through.

Rick Barker is the guest on this episode of ClickFunnels Radio.  Rick is a 2 Comma Club Winner and host of the Music Industry Blueprint Podcast.  Dave and Rick cover how important it is to show up and provide value and the rest will come.  If you start on social media you can organically grow your audience by over-delivering on content and relationships created.  For more information follow @rickbarkermusic on Instagram.

On the episode the guest is Seth Greene is the founder of the direct response marketing firm www.marketdominationllc.com and he is a 7 time best selling author who has been interviewed on NBC News, CBS News, Forbes, CBS Moneywatch and many more.  He is also the co-host of the Sharkpreneur podcast with Shark Tank's Kevin Harrington, which was named the number 6 podcast to listen to in 2019. He and Dave discuss how to run a strategic podcast program in order to get clients.

8 figure award winner Blake Templeton, is the guest on this episode.  He and Dave discuss how important it is for business owners to remember why you are in business and what is your purpose.  Once you do that and focus on your niche, and by doing the the cash flow will start to come. At that point it is crucial to start to take money over the table and into investments  so your money is working for you.   For more information, go to legacy.bornoncap.com

Joel Kaplan is the guest on this episode and he runs a multi 7 figure marketing agency called Atlas Digital which grew on ClickFunnels to 150 clients in less than two years and a coaching program called 7 Figure Agency which helps agency owners scale to 7 figures.  Joel and Dave review the importance of focusing on your ideal customer avatar/niche. From there the business will start to align with the goals you set. For more information go to growyoursmma.com or @officialjoelkaplan on Instagram

The guest for this episode is Rohan Sheth, the CEO GrowRev marketing agency and co-founder of Direct Heroes, the first CRM for Instagram. They discuss how Instagram is such an underrated platform to get sales and can help to engage with the right people and how to turn an engaged audience into paying customers.  With a simple story post that says 'Hey guys DM me for a 'Free Book'' you can increase sales and gets hundreds of opt-ins. If you would like to learn more be sure to follow Rohan on instagram @rohan_sheth.

On this episode the guest is Russ Ruffino, the founder of Clients on Demand™, the most reliable client attraction system in the world. His business generated $15 Million last year, and all without producing a ton of content, simply by focusing on a strong lead gen process that starts with FaceBook ads to cold audiences. Russ and Dave discuss the importance of getting new clients on a consistent basis.   Russ specializes in helping experts (coaches, consultants, thought-leaders and service professionals) create simple, strong and repeatable marketing and sales processes that attract the perfect clients, at the perfect price, anytime they want. To learn more, visit ClientsOnDemand.com.

On this episode, we play the audio from the presentation Dave gave at FHL 2020.  During the presentation he covers: Building and scaling a business Customer avatars  The importance of business superheros/a likeable character So listen here to the first part of Dave’s presentation from this year’s Funnel Hacking Live. 

On this episode, we play the audio from the presentation Dave gave at FHL 2020.  During the presentation he covers: Building and scaling a business Customer avatars  The importance of business superheros/a likeable character So listen here to the first part of Dave’s presentation from this year’s Funnel Hacking Live.

On this episode, the guests are Michael Fomkin and Alycia Kaback, founders of VIP Ignite which puts on live networking events for actors, models, musicians.  They review how (with the tools they gained from Russell Bruson and ClickFunnels) they took the events and scaled their business to much more than just events.  They started taking their customers down their own value ladder; from e-courses, books, plays, coaching, inner circle, etc.   If you are interested in learning more about their events, click here.

ClickFunnels One Funnel Away manager, Shane Larson, is the guest on this episode.  Shane and Dave review One Funnel Away and how going through a challenge like this, regardless of your background or what stage you are at in your business, can be very impactful to you and your business.   To join our next challenge click here: http://onefunnelaway.com/

Jeremy Bennett is the guest on this episode and he teaches entrepreneurs how to get out of their heads, make business decisions with a calm, clear, rational mindset and ultimately thrive in the presence of fear. For help on how to crush your funnel hacking insecurities and reignite your funnel-hacking flame visit: www.funnelego.com.

Rich Schefren, Founder and President of Strategic Profits,  is the guest on this episode. In addition to telling some Russell Brunson stories from the past, he dives into the future of internet business and creating demand for your product. If you want to learn more about growth strategies for your business, Rich is hosting a Live Cast Wednesday, February 19th. Csib2020.com and enter in the code ClickFunnels

Rich Schefren, Founder and President of Strategic Profits,  is the guest on this episode. In addition to telling some Russell Brunson stories from the past, he dives into the future of internet business and creating demand for your product.   If you want to learn more about growth strategies for your business, Rich is hosting a Live Cast Wednesday, February 19th. Csib2020.com and enter in the code ClickFunnels

Garrett Mehrguth, from Directive Consulting, is the guest on this episode.  They review the importance of aligning your business with your audience, not just focusing on SEO optimization. When you have focus on your brand (company review site, social media, simple marketing) your SEO ranking will inherently increase.

John Lee Dumas is the guest on this episode of ClickFunnel Radio.  John and Dave have a long history of friendship and they discuss affiliate marketing the importance of knowing your customer avatar.  When you pay attention to who your ideal customer is, the rest of your business goals will follow suit. Be sure to check out John’s Podcast, Entrepreneur on Fire

In the episode, Dave discusses setting goals and meeting those goals.  He reflects on all the goals ClickFunnels and so many Funnel Hackers have reached and all the goals that are yet to come.

In this episode, Dave interviews Tom Shipley while on the ClickFunnels coaching cruise.  Tom and Dave discuss how success in health, wealth, and happiness can come from “Gut-uity”, which is using gut instinct with intuition.  There are opportunities and passion that we have and a key is to listen and seek those out.

In this episode, Dave interviews Ayelet Shipley while on the ClickFunnels coaching cruise.  Ayelet is newer to the ClickFunnels community and she discusses her mindset change and how she realized that you can use marketing tools to help many and how it can be so much more than marketing, business, and making money.

In this episode, Dave interviews Eileen Wilder while on the ClickFunnels coaching cruise.  Eileen Wilder comes from a ministry background and now runs a very successful coaching program.  She discusses her concept of the four one day cash machines: Do a webinar and simply say ‘let’s book a call’ Make the “janky video” - 2-3 minute video to ask them to book a call Do a live event - make an offer to those at the event Do a challenge  You may not have the answers and the complete business plan mapped out but when you have the passion and the desire to help people all you really need to do is just start.

In this episode, Dave shares his marketing discoveries and what he noticed from visiting the island, Labadee. First, there was ‘pre-framing’ by welcoming guests as soon as they departed the ship by making them feel safe and happy.  Then there were a variety of upselling opportunities such as renting a cabana. And the marketplace was like the ideal 'live' funnel by walking through and having shop owners literally walking them through a value ladder. Whether your customers are live or online you need to be aware of how to connect with them and provide them value.

In this first episode for 2020 and the start of a new decade, Dave is broadcasting from Haiti on the ClickFunnels 2 Comma Club cruise.  He reflects back on the last ten years, where he currently is and what he is focusing on becoming in this decade. Dave reviews his goals and in order to obtain them, you need to “remember the why” and go through the journey of transformation.

In this episode, Dave revisits some of his past struggles in business, marketing, and sales and how important it is to just keep pushing forward.  Let your own light shine to succeed and realize what you learn along the journey is what gets you to your goals.

Having an Executive Assistant and the value they can bring to your life. Communication is key is to have a great helpful relationship and the rest will fall in line. There is no such thing as over-communication in this role. Trust and professionalism are also big factors in being successful in this role. Help your executive buy back their time.

In this episode, Dave gives a behind the scenes glimpse into a ClickFunnels webinar, some details on what it takes to put a webinar together as a team and how when things don’t always go the way we hope they will there still are ways to turn it into a win!

What carols have brought you meaning and hope? Here are some meaningful carols that remind Dave to celebrate blessings: I Heard the Bells on Christmas Day Little Drummer Boy Let Him In At times that may be harder or when we face struggles it more important to remember all we do have and are thankful for. 

There is a simple process with e-commerce and it starts with taking action and continually taking steps towards evolving goals.  Every entrepreneur has their own journey but a key to achieving success is to never give up.

Ryan and Dave discuss ways to recognize the individual passion that drives you as a tool to help serve your customers.  If you are able to know that you can serve the group of people that is meant to receive it. Once that is found earning money is the byproduct of following your passion.

Dave discusses the importance of customer awareness and knowing what your customer already knows.  Your level of customer awareness determines how direct you can be with them and helps decide what offers will serve them best

In this episode, Dave interviews Bryan Dulaney, creator and founder of the Perfect Funnel System and one of the top ClickFunnels award winners.  They discuss highs and lows of affiliate marketing, the importance of price anchoring and building relationships in your communities.

Dave’s guest today is CoFounder of PayKickstart, Mark Thompson. PayKickstart is an online shopping cart and an affiliate management platform for online businesses.  They dive into the importance of a recurring revenue model and how it can provide stability to your business. Another key tool they discuss is to know your customer avatar.  By doing so businesses can tailor marketing messages to each customer pool type which can lead to business expansion by upgrading them to better serve their needs.

Author, speaker, coach, Annie Grace, is the guest on this episode of ClickFunnels Radio.  She is a ClickFunnels Two Comma Club award winner, a member of ClickFunnels Inner Circle and one of our round table hosts at Funnel Hacking Live 2020. The author of This Naked Mind discusses vulnerability and how it helps connect you to your audience that is a way to serve them. Make sure to get your tickets to Funnel Hacking Live and visit Annie’s round table to get some tips and tricks on how to grow your audience and making the most of your opportunities and connections.   You want to learn from someone that is still asking all the questions and giving you the answers they have learned along the way.

Alison Prince is the guest on this episode of ClickFunnels Radio.  She is a ClickFunnels Two Comma Club award winner, a member of ClickFunnels Inner Circle and one of our round table hosts at Funnel Hacking Live 2020. A mother of four that has created over 4 multi-million-dollar brands and has now taught her children how to grow successful businesses.  She discusses the importance of providing something of value to your costumers and ‘building your own sandbox’. Make sure first, get your ticket to Funnel Hacking Live and two, visit Alison‘s round table to get some of Alison tips and tricks on how to run a successful business while putting family first. 

In this episode, on Thanksgiving, Dave discusses the importance of being grateful and references hymn Because I Have Been Given Much by Grace Noll Crowell: Because I Have Been Given MuchBecause I have been given much,I too must give;Because of thy great bounty Lord,Each day I live;I shall divide my gifts from theeWith every brother that I seeWho has the need of help from me. Because I have been sheltered, fedBy thy good care;I cannot see another’s lack and I not share;My glowing fire, my loaf of bread,My roof's safe shelter overheadThat he too may be comforted. Because I have been blessed bythy great love dear Lord;I’ll share thy love againAccording to thy word;I shall give love to those in need,I’ll show that love by word and deed;Thus shall my thanks be thanks in deed. Remember how important it is to take time to give gratitude for the things you have, especially in times of hardship.  Over time you will see that you become grateful for the struggles because you will realize it has a purpose.

On this episode, Dave discusses time management and that time is the only thing you can’t get more of.   It’s not that you don’t have time, its that you aren’t managing the time you have. Here are some tools he uses to manage time: Deadlines can actually be helpful in getting things completed Time blocking - set aside time to work on one thing and set a time limit Time study - make a record your day(s) in 30-minute blocks; record your time in the moment Be honest with why time is a problem and identify what matters Find the way you can control your time and what works for you. Figure out what can you take off your plate So listen in to hear Dave’s expert advice on how to manage the time you have effectively.

Here is the ex citing conclusion to Dave’s interview with Billy Gene. Here are some of the things they talk about: Being a single parent raising a daughter You only have 18 summers with your children (probably even less!) Dreaming is a privilege You mirror the 5 people you spend the most time with Billy Gene is marketing presents: Try Not To Buy This So listen in to hear how Billy feels about growing up black and the struggles it took to become a successful businessman.

On this segment of this special 2 part episode, Dave sits down with Billy Gene at his studio in San Diego to talk about the power of advertising. Here are some of the things they talk about: Billy Gene’s evolution from working out of his parents home, to having his own studio If you make as much back on your ads, you basically have no marketing budget Being an entrepreneur actually takes a lot of skill! Starting out is always much harder, and you have to persist to get to the comfortable times If you don’t feel super alone, you are on the wrong track The power of storytelling and how it can affect emotions How to learn to be creative (just Google it!) Don’t be afraid to change your offer How Tyler Perry used his name to brand his movies So listen in to the first half of Dave’s interview with Billy Gene as they discuss marketing strategies that Billy has learned in his 12+ years of “overnight success”.

On this episode Dave interviews Caleb O'Dowd about the power that direct mail still has even in the online world we live in today. Here are some of the things they talk about: How Caleb met and started working with Gary Halbert What is the best use of direct mail these days Direct mail still has a really high open rate Whatever you would mail online, you can mail offline What type of call-to-actions Caleb is using and what’s working How direct mail can be used as a customer reactivation method How you can use mail to send gifts to your customers So listen in to hear Dave and Caleb explain why you should incorporate offline direct mail into your online business, and some of the ways how you can be very successful doing it.

On this episode Dave talks about the difference between being limited by your challenges and being challenged by your limits. Here are some things he talks about: How much of a challenge it was to move his family to Boise Pushing through his challenges has helped to improve his life Challenging his physical fitness limitations is helping maintain his health How his wife has faced challenges to transform her business goals Enjoy the rewards of pushing through your challenges So listen in to hear Dave explain why you need to challenge your limits so you can break through those barriers and become better.

On this episode Dave gives you his insights on, and lets you listen to an episode of Alex Hormozi’s Gym Secrets Podcast. The content may not pertain to your business directly, but the concepts definitely do. Here are some things Alex talks about: How he grew his business so fast How you need to keep stacking/learning new skills to become more valuable Only invest money, if you still have excess income after acquiring a new skill Olympic athletes sometimes only see an increase after learning hundreds of skills Avoid outsourcing in the beginning so you can learn the skills yourself You need less things to make more money, dig deep to out-discipline your competition So listen in to hear Alex Hormozi explain the concept of skill stacking and how it can help you become successful in your business.

On this episode Dave walks you through his 5 step on-boarding process that will help you maximize your customer flow. Here are some things he talks about: Step 1: Find 3 factors that will get them to stick Step 2: Get them on the phone within 24-72 hours Step 3: Get them involved and started working with your product Step 4: The importance of a challenge (give them a quick win) Step 5: Give them the opportunity to consume at a higher level Consumption of your content leads to people sticking with you longer Go to Funnel Hacking Live So listen in to hear Dave tell you how to improve your customer stick rates and improve your ability to change the world!

On this episode Dave interviews Marley Baird who will be a round-table host at the upcoming Funnel Hacking Live event in January 2020. Marley owns a social media agency that has worked with many two comma club award winning entrepreneurs. Here are some things they talk about: How she left her job as a dental hygienist to become a social media expert How social media videos can drive organic traffic to you forever How you can maintain your value ladder even while producing free content How you can create tons of content by re-purposing your videos Why it’s so important to go “all in” and pursue your passion and help change the world So listen in to hear Dave and Marley talk about social media tips and tricks, and then come to FHL and chat with Marley at the round-table event!

On this episode Dave talks about different split tests you can do regarding your personal health that will help you in your business life as well. Split testing is the process of trying new or different things to help find out what may work better. Here are some things he talks about: Why you want a “break even funnel” (acquire customer for free!) Never say “finished” in your funnel, say “get your access” instead Split test your energy level Keep track of your sleep patterns Remember that nutrition is important So listen in to hear Dave’s advice on how your business life can benefit from keeping track of all the different aspects of your health.

On this episode Dave interviews Jim Edwards who will be a round-table host at the upcoming Funnel Hacking Live event in January 2020. Jim is an expert copywriter, a FHL veteran, and the author of Copywriting Secrets. Here are some things they talk about: Jim’s Copywriting Secrets book and how to get a copy How much they love attending the Funnel Hacking Live event Learning incredible content at events just by attending and being nice Why you should have your questions prepared before you waste time Watch the awards and make it a goal to be on stage, earning it yourself next year So listen in to hear Dave and Jim talk about the importance of attending Funnel Hacking Live and really getting the most out of it as possible!

On this episode Dave talks about the nature of problems and how they are actually just huge opportunities for you to solve. If you have a problem that costs you millions of dollars, solving it would not only save you money, but you can sell your solution to others! That is basically the formula behind Clickfunnels. Here are some things he talks about: PlayBigger.com The problem is not the problem, it’s your attitude about the problem You should look at problems as an opportunity Why you need to change your “I can’t afford it” mentality to “How can I afford it?” How we have had to give up 7 figure business to be able to have enough time to focus on serving our customers So listen in to hear Dave’s expert advice on how to change your attitude about your problems into opportunities for your business to grow.

On this episode Dave interviews Justin Guarini about his journey in the entertainment industry and how it helped him transition into being an entrepreneur. Here are some of the things they talk about: Being the product, vs having a product The background and the start of Justin’s “Audition Secrets” brand How Clickfunnels helped him find the way to become a “category king” The horrible process of auditioning (both sides of the table) Better questions lead to better answers; better answers lead to better actions Better actions lead to better outcomes/results; better outcomes/results lead to better stories Better stories lead to better beliefs Beliefs don’t happen overnight, they are formed from the questions you ask yourself The power of asking for what you want Keep going, keep growing If you have something that can help people, it is your duty to bring it to the world So listen in to hear Dave and Justin chat about asking the right questions that will lead you to the best answers for you business.

On this episode Dave talks about setting the right expectation for your business. You might be struggling to reach a certain goal that is just too high! Here are some things he talks about: • It’s good to have big goals, but try to keep them reasonable • It’s not your target, it’s your timeline that’s messed up • Enjoy the journey • Not everyone will have overnight success and that’s fine! • There is no reason to get frustrated, just keep working and growing So listen in to hear why you shouldn’t be too concerned if you aren’t growing as fast as you want.

On this episode Dave interviews Dmitry Dragliev about his process of starting his own SAAS (Software as a Service) company. Dmitry turned down a lucrative career with Google to follow his dream of being an entrepreneur. Here are some of the things they talk about: • The process of being acquired by Google and deciding to walk away • The importance of having good PR • Different tips and strategies of how to drive traffic • How to use 3rd party sites to build credibility for your content • Free and paid ways to use PR to build a following So listen in to hear Dave and Dmitry chat about JustReachOut.io and how it can help you with your business.

Welcome back to Clickfunnels Radio! On this episode Dave talks about some of the “behind the scenes” of what happened leading up to and during the Clickfunnels birthday launch. Here are some things he talks about: Russell’s “hook, story, offer” video that caused a viral reaction on social media The problems and crashes that happened during the facebook live With a team as big as Clickfunnels, problems will happen, but the show must go on! So listen in to hear about the crazy story behind the Clickfunnels birthday launch.

On this episode Dave talks about some of the big changes that are going to be happening to the Funnel Hacker Radio podcast. The biggest change being the name going back to Clickfunnels Radio. Here are some things he talks about: The reasons why the name was changed in the first place, and why it’s now changing back How the format of personal stories and advice will be mixed with expert “dream 100” interviews How the advertising strategies will change And a real failure story to help you avoid making the same mistakes in your business So listen in to hear how about all the new and exciting changes that are in store for this podcast!

On this episode Dave talks about failure and the people who will point out every time something goes wrong.  They don’t understand what you are going through, and they are not willing to make the effort that you are to be successful. Here are some things he talks about: People will mock you for trying and failing, but at least you’re trying! They say “that won’t work” without giving an alternative Imaging if everything worked right in your business; it’s worth it to keep trying You’re just one funnel away! So listen in to hear how you need to ignore those who mock you for failing, and keep on trying because the rewards will be worth it!

On this episode Dave interviews John Ruhlin about the power of giving gifts. They discuss being radically generous in your business relationships and how giving gifts can possibly generate connections that you didn’t even know were possible. Here are some things they talk about: Give gifts based on the value of the relationship you have with that person Follow the correct recipe for a great gift Return on relationship, treating people right can advance your business relationships It’s the thoughtful thought that counts… A gift card won’t cut it Let your actions speak louder than your words Instead of putting your logo on your gift, personalize it for the individual The “long game” could take decades How to create a “gift plan” So listen in to hear how you can use “Giftology” to enhance your business relationships.

On this episode Dave talks all about the importance of publishing content, specifically a podcast. He has been publishing this podcast for 370 episodes now, and here are some of the things he’s learned along the way: The Importance of a good title for each episode How you should ask for subscribers, it is the fastest way to grow How you need to find your own voice, and then document the journey New ideas on how to grow even bigger! So listen in to hear Dave’s advice on how and why you should start a podcast and share some of the strategies he’s learned over the years publishing his podcast.

On this episode Dave interviews Gabe Schillinger about his journey to success selling his music beats online with Clickfunnels. Here are some things they talk about: How Gabe struggled before he discovered Clickfunnels, but quickly became successful after he started using it. How he was able to restructure the “perfect webinar” to fit his very specific niche Why had to raise the price of his highest membership tier So listen in to hear how it is possible to turn a small niche into a million dollar business.

On this episode Dave talks about his recent experience signing up for the Apple credit card. He noticed some techniques about be process and wants to share with you how it could be important to your relationship with your customers. Here are some things he talks about on this episode: Apple knows their customer avatar well and their products reflect that People care about your packaging; represent yourself with style If you can increase the emotional excitement of their purchase, it strengthens your bond with the customer So listen in to hear how you should present your physical products to your customers to strengthen your bond so they will keep coming back for more!

On this episode Dave shares a funny clip from a video that he likes. It shows how sometimes we might have an obvious problem but rather than address it directly, we try to ignore it and blame something else. Here are some things he talks about: If you know what you’re supposed to be doing, but you’re not doing it, stop and just do it Read the DotCom Secrets and Expert Secrets books, then take the “30 Day Challenge” Publish something every day for 100 days straight If you get stuck on something, hire a coach So listen in to hear Dave’s advice on what steps you need to take to continue on your path to success in your business.

On this episode Dave talks about the importance of taking some time to think about what is the most important thing that you should be doing with your time. Here are some of the things he talks about: How Russell Brunson takes the time to think about the content for his books How Steve Jobs took the time to understand simplification Taking time to ponder scripture so you know what questions to ask God So listen in to hear how you need to break up your busy schedule of constantly working and just take some time to sit and think. Discover the questions that are going to help your business the most.

On this episode Dave talks about some of the lessons he learned while spending an evening with Tony Robbins, Dean Graziosi, and Russell Brunson. Here are some of the things he learned: No matter how big and famous you get, stay humble Dig your well before you are thirsty Provide a massive amount of value without expecting anything in return Go above and beyond Spend your valuable time with “A players” Engage in quality “one-on-one” time with people So listen in to hear some of the awesome advice and lessons that Dave was able to learn from some of the top business leaders in the world.

On this episode Dave talks about the importance of putting in the work to achieve your goals. For example: you can’t have the title of being a published author without going through the process of writing a book. Here are some of the things he talks about: He wants to be a good piano player, but he doesn’t have to time or discipline to put in the required work Are you willing to do the verb that is associated with the noun that you want? It takes way less energy to keep a ball in motion and way more energy to start a ball rolling So listen in to hear some advice on how you can accomplish your business goals by taking action and doing the verbs you need to do to get the nouns that you want.

On this episode Dave interviews Brandon Poulin about his success and some of the tips that he uses to effectively scale his business. Here are some of the things they talk about: How to identify who your leaders are (they will let you know) Give them some freedom to do things their way, but keep them accountable Metric based leadership (letting the numbers show where things are working or not) How to know when to scale How to transition into a leadership/ceo role How to survey your customers so that you know how to serve them better So listen in to hear some expert advice on things you should know when you are growing your business.

On this episode Dave talks about the concept of a “rite of passage”, which is basically an event or a task that someone must go through to gain knowledge and experience. Here are some of the things he talks about: How is own processes of losing almost everything prepared him to be a better entrepreneur You may not be doing your dream right now, but doing what you are doing right now, may allow you to get to your dream There is a light at the end of the tunnel, and it’s not a train! So listen in to hear how you should not be afraid of your own rite of passage and appreciate that it is just going to make your stronger and better in time.

On this episode Dave interviews Daxy Perez about what he has found to be the foundation of a successful podcast. Here are some of the things you’ll learn on today’s episode: Regret is worse than failure Understanding who you are, how you are unique Understanding your market Knowing your avatar (your ideal listener) Knowing your unique message Make the biggest boulder you can throw (so it has a big impact) Train your listeners to take an action Re-purpose your content (start with video if possible) So listen in to hear some tips and advice on what you can do to have a successful podcast.

On this episode Dave talks about some of the disadvantages of being in first place. You may be there first, but everyone behind you has the ability to learn from your mistakes. Here are some of the things he talks about. His regret over having one of the first homes built in his neighborhood How Clickfunnels benefited from looking at competitors products that came before How Apple looked at all the shortcomings of everything that came before it to develop the iPhone So listen in to hear Dave explain why it might be better to be second place in business and why you should keep an eye on what your competitors are doing wrong as well as what they are doing right.

On this episode Dave talks about some of the lessons he learned by watching Kevin O’Leary at a recent event. Here are some of the things that he talks about: Time is your most valuable resource! You can’t buy more time. Be in control of your state. Stay calm and stay positive Take time for people. Treat them with respect. So listen in to hear all the lessons that Dave picked up, just by observing Kevin and seeing how he handles his time, attitude, and personality.

On this episode Dave interviews Anthony Truck about different aspects of your identity and what you can do to shift from where you are to where you want to be. He compares it a vehicle that needs to shift gears when it starts working harder than it can handle. We need to make a shift in our identity to be able to move to a higher gear. Here are some things you’ll hear about in this episode: How your ego can be an obstacle that holds you back from trying new things How your programming might be bad and why you should update it Why we need to set uncomfortable goals to help us get out of our comfort zones And why you need to “own your shit” So listen in to hear Anthony and Dave talk about income identity and share some advice on how to achieve your goals.

On this episode Dave interviews Alex Hormozi about his concept for a hybrid sales strategy. Instead of just selling offline or online, Alex is combining both ways and benefiting from all the positive aspects and none of the negative. Here are some of the things you’ll hear about on this episode: Why it is so important to learn how to market and sale Knowing your “plan B” helps you tackle your irrational fears Why failure is actually just a part of your story and why you shouldn’t fear it How either you are growing or your business is growing And how to take 100% responsibility for the skill sets that you lack So listen in to hear all the valuable information and advice that Dave and Alex share and find out how hybrid sales could help your business.

On this episode, Dave talks about the importance of going all in on your goals and dreams and how he likens it to “committing like a pig”. Here are some things you’ll hear on this episode: How his son Christian is committing to serve a mission for his church for two years Quitting your job and committing to something else if it’s the right thing for you But don’t quit unless you have a savings safety net first and your significant other is on-board with your decision! So listen in to hear what it means to “commit like a pig” and follow your dreams relentlessly.

On this episode Dave talks about the importance of knowing your numbers. How it is not only important to know how much money it costs you to acquire a customer, but how much money it will take to keep that customer. Here are some of the things he talks about: How to use “Front End Funnels” to gain customers for very little money Why you should learn some “Stick Strategies” to help keep your customers longer And how and why you should focus more on customer retention So listen in to get some expert advice from Dave on how you can scale your business even more by knowing how and where to focus your time and energy.

On this episode, Dave interviews Jonathan Soares, the CEO of Agency Labs, about what “social selling” is and why it is important. Here are some of the things they talk about: Jonathan’s collection of weird socks How Jonathan went from selling sauce to software How he uses LinkedIn and other social media sites to build clients Why micro-solutions can help you save time and money So listen in to hear how the concept of “social selling” can help you and your business.

On this episode, Dave talks about Steve Jobs’ commencement speech at Stanford University in 2005 and how it relates to Dave personally and as an entrepreneur. Here are some things you’ll hear about: How you can connect the dots of your past choices to see where you’ve been Why you need to find what you love and do it no matter what Why Dave decided not to go to medical school at the last minute and how he feels that decision has changed his life The importance of sharing and creating an experience with others So listen in to hear Dave’s take on Steve Jobs’ famous speech and how he tries to implement the lessons and principles into his daily life.

On this episode, Dave interviews Melanie Knueven, Russell’s executive assistant, about her role in the Clickfunnels company. From her work organizing massive events with thousands of attendees all the way down to organizing Russell’s desk, she is very important in keeping the company running like a well oiled machine! Here are some of the things they talk about: What Melanie thought about Russell when she started working for him (it’s not flattering) Melanie’s strategies and ideas on how to make your events the very best What it’s like working for a high energy entrepreneur (Russell) And the importance of personality assessments and what traits are the best for an executive assistant So listen in to hear some fun stories about working for Russell, some advice on running events, and what you should look for when you are hiring an executive assistant for your company.

On this episode Dave talks about the struggles of balancing your personal life and your business life while you are on vacation. You need to be able to shut work out during family time, but then there should also be time to keep your business life healthy. Here are some things you’ll hear about: Start with quality family time first instead of work Communication is important, let your family know about work breaks ahead of time Mealtime is a must, and phone time should be limited Cluster business items together so you can clear them all out in one block of time Remember the importance of being present! Show your kids that you are not always working, spend time with them So listen in to hear a ton of advice on how you should divide up your work and play time while you are on vacation so that you can hopefully keep everyone happy and keep your business healthy.

On this episode, Dave talks about Dwayne “The Rock” Johnson’s success story. At one point he had less than $7 to his name, yet he was still able to become successful. Here are some of the things you’ll hear about in this episode: Always remember your “$7 bucks” story, even after becoming successful Realize that sometimes you don’t know what’s in store for your future So listen in to hear how you can focus harder on your goals if you are able to see the value of your own “7 bucks” story.

On this episode Dave interviews two of his sons, Chandler and Parker, about the lessons they have learned from Dave throughout their childhood. Here are some of the things you’ll hear about: Celebrate the small things, and don’t forget to count your blessings The importance of learning, listening to podcasts, reading books, etc… How to appreciate the real value of money So listen in to hear Dave and his boys laughing and joking about some of their childhood stories and some of the lessons they have learned from them.

On this episode, Dave interviews Jake Leslie , the lead graphics designer for Clickfunnels. Jake started as a football player, but after breaking his back during his junior year of high school, he changed his focus to art. Here are some of the things you’ll learn about on this episode: How Jake turned his college design homework projects into work for clients and actually made money! Why it is so important to model your design after something that is already working great. Why color choices are so important, and how you can use color to draw your customers' attention to certain areas of your page. And why you need to keep your design engaging. Don’t get boring, change things up! So listen in to hear Jake’s advice on how you can use design to improve your brand and spice up your funnels!

On this episode Dave talks about the importance of decision making in your company. Here are some of the things he talks about so you can try to avoid death by decision. Don’t be a cold and timid soul that sits on the sideline and is afraid to make a decision. Ask yourself, “What’s the worst that could happen?” and then be prepared for that. Have faith in, and stand by your decisions So listen in to find out how you can become stronger and more confident in all the decisions you need to make.

On this episode Dave talks about a storytelling process he recently heard about from Natalie Hodson. Here are some of the things you’ll hear about: When things happen to you, how and why you should record a video of yourself in those situations. What it means to “document the process” Why it is important to convey raw and pure emotion in your story telling So listen in to hear about the difference of telling a story as if it were a wound or a scar.

On this episode Dave interviews Drew Manning about his success with Clickfunnels, along with some of the ideals and principles he uses in his business. Here are some things you’ll hear about on today’s episode: Drew’s recent attempt at running 100 miles in 24 hours with only a month of training How Drew was still struggling in business even after the success of his “Fit to Fat to Fit” program And how he was able to combine Clickfunnels with his media exposure to become an 8 figure award winner So listen in to hear how Drew’s advice on how to find successes, even if you are a pioneer in your industry.

On this episode, Dave interviews Ryan Lee about how Clickfunnels has affected his business. Ryan is in the financial services industry, but teaches the complete opposite of what traditional financial planners teach. Here are some of the things you’ll learn on this episode: How “throwing rocks” at your competition can help the right people identify with you How important your community is, and ways you can make it stronger Why you should have a manifesto and use language that is unique to your community How you can focus on what you really want, and then doing what you need to do to get there.  So listen to this episode to hear how you can blow your competition so far out of the water, that you actually start training them your system!

On this episode, Dave interviews Brent Coppieters about his role with Russell Brunson and Clickfunnels. Over the last 13 years, Brent has been helping Russell in many different capacities. Here are a few things you’ll hear them talk about: Some of the ups and downs he faced during the early years of working with Russell How to hire the right people (and what OKG means) How you can manage a large distributive workforce using the right tools And why it’s so important to know what your goals are So listen it to hear Brent’s origin story and to pick up on some of his expert advice!

Welcome back to the second half of Dave’s interview with Todd Dickerson. On this episode, Dave and Todd go into the story of how Clickfunnels began and some of the struggles and successes they faced along the way. You’ll hear about: Clickfunnels beta launch and how it didn’t go as planned The event that put Clickfunnels on the map, and what Todd’s wife had to do with it! And what they did when Clickfunnels went down. How they used that time to switch platforms, and how their transparency saved them. So listen in to find out more about Todd’s story, and to hear his advice for entrepreneurs who are just starting out.

Welcome to the new version of Funnel Hacker Radio. On this episode, Dave interviews Clickfunnels co-founder Todd Dickerson about his story leading up to the creation of Clickfunnels. Here are some fun things to hear in this episode: How Todd started out making websites and eventually switched to creating software How he thought about making money in real estate, but quickly lost interest And how he met Russell Brunson and worked for free for a long period of time before they came up with the idea for Clickfunnels. So listen in to hear Todd Dickerson’s journey from the early days of basic internet websites to the start of the Clickfunnels revolution.

On this episode, Dave explains what changes are in store for the Funnel Hacker Radio podcast. Upcoming episodes are going to feature interviews with influential people from the Clickfunnels team. Our focus going forward is to help you gain the tools and insights you need to continue to grow your own business, by sharing our personal experiences.

On this episode Dave talks about why it is so important to take some time to sit down and think about ways that you could do things differently in your business, specifically focusing on how you can do things better instead of changing what you do. He gives 4 different examples of entrepreneurs who, instead of changing their product, changed an aspect of how they sold their product and it made them household names.

On this episode, Dave goes over 11 secrets that he learned while at Keith Cunningham’s retreat. He talks about FOWTW and what it means, and how you can find out if you are selling vitamins or aspirin. He talks about how your business needs to be deep like a river and how you can’t have the perfect balance between speed, quality and price (you can only have two). Listen in to find out all 11 secrets that can help you grow your business.

On this episode, Dave continues talking about the things he learned during his 4 day retread with “The Real Rich Dad”. He talks about hiring for skill versus hiring for deliverables, he explains how managers control but leaders inspire. He explains how and why you should try to train your employees to be able to solve problems, and he goes into detail about the importance of not just acquiring customers, but also the cost to keep them.

On this episode Dave talks about things he learned during his 4 day retreat with "The Real Rich Dad". He talks about not letting fear ruin your business, progressing from operator to visionary, how good marketing can replace your need for salesmen, how and why you need to identify the problems that could damage your business, and much more!

On this episode, Dave talks about the difference between a goal and a standard and why goals just don't work. He explains how you need to set a standard that you will personally live up to in order to accomplish your dreams. Goals can easily be missed, but a standard is something you will achieve without fail.

On this episode, Dave explains the concept of the six different hats that represent the different types of mindsets you could have when making difficult business decisions. Each hat is a different color and stands for a different attitude. Listen in to find out how you can use this process in your business!

On today's episode, Dave starts to discuss three ways to help you start creating content. He goes into detail about the first two way and set's up a future episode about the third. Listen to him talk about "documenting the process" even if it's painful, and then hear an example of how to reteach someone else's content the right way.

On this episode, Dave talks about the difference between just dating your spouse and courting your spouse, and how it can relate to your business life.

Are you a Pioneer in your niche or are you the settler? Ryan wants to help you go from being simply a pioneer who travels through the plains and wastes away to the one that settles the plains and makes life easier for the generations who follow. If you get the town named after you then great, but you won’t come anywhere close to that unless you understand why you’re a pioneer now. Through sharing the secrets of his new book and how he learned them Ryan will show you how you can break away into your blue ocean, leaving your red ocean behind.

I can only draw stick figures, doesn’t mean I can’t describe the portrait I want painted. We all have that dilemma of what we envision looking different than what we produce and that’s why we got together with the Harmon Brothers this weekend. When you’re doing your best to scale your business and influence you need to not only be creative yourself but find those to help scale your creativity and ideas. You can FORCE your creativity despite what your high school art teacher might have told you, it’s all about finding your time and location.

Free hotel trips and thousands of followers are just some of the things Zach Benson specializes in: Instagram and Influencing. With his knowledge and expertise in these two areas he helps big names like Russell Brunson and Gary Vaynerchuck dominate their social media presence. Zach Benson tells Dave today how the Funnel Hacker community can dominate Instagram through simple reposting and crediting. Of course, he also walks you through how to get free hotel rooms as an influencer as a bonus for you guys. Now about those hashtags, you’re doing them wrong. While it does seem like a no-brainer to jump into where your dream customers are, but not when it’s a red ocean. If you’re an account with only a measly couple thousand or even tens of thousands of followers Instagram isn’t going to put you at the top of lists with other accounts with hundreds of thousands of followers. You have to find out where the niche, blue oceans lie in the niches after all. When I interviewed Zach, Co-founder of Assistagram.us, he shared with me a hack of finding these niche hashtags. As you’re looking up the hashtags to attach to your posts (and this goes for all platforms) you look up the hashtag that has an average amount of posts. Now it’s not that you’re aiming for the low-hanging fruit here. No, you’re finding the places where people are missing out on. If you have anymore questions on hashtagging, then you’re in luck. Mr. Benson wrote an article on hashtags for Foundr.com just for you. "I always tell people to begin with the end in mind. Think about the kind of people that you want to target and get in your funnel." Some Topics Discussed This Episode: Becoming a Tribe Influencer Zach’s emails to get 5-Star hotels for free Instagram Punishes Automation Engagement Groups, the Pay to Play The Repost Travel Account "By reposting people’s beautiful content onto your page and giving them credit you can grow your following fast and using these accounts to get free travel like I do." You might think that simply reposting other people’s content is cheating. In reality though, you’re ahead of the curve. You’re not just simply copying content though and plastering it as your own, you’re creating something that Zach calls Repost Instagram Account. Important Episode Links: Assistagram.usBecome a tribe influencerDotCom Secrets Book Contact Episode Guest: Schedule Your Consultation with Zach’s Team!Connect on FacebookFollow On Instagram

We all join CULTures throughout our lives, Apple is a CULTure you’ve undoubtedly heard of. Do you know many people who have a Mac yet don’t have an iPhone? They have RAVING FANS, and if you want to dominate your market you’ll need some raving fans of your own. "I want you to start thinking about the customer experience, the customer journey. How excited are your customers about working with YOU. What is the pain that you solve?" - Dave Woodward I for one am in LOVE with the Albert Tennis Shoe. This is weird for me because I am NOT a clothing guy, I simply have little to no connection to what I wear. My connection to them though is how they’ve developed a cult-like following with still being a relatively small company. They are a great model to emulate. They do what every great brand needs to: DELIVER ON WHAT THEY PROMISE. I have yet to find anything as comfortable and functional as this brand of shoes for the same price. Identify what your CULTure needs and then intentionally deliver. Some Topics Discussed This Episode: Your RAVING Fans The Everyday CULTures You Are In Investing In Your Current Customers Hooking People Onto Your Value Ladder What Your Cost to KEEP Your Customer? "Make sure that you treat existing customers the same or even better than new customers." - Keith Cunningham Don’t treat people like you’re a phone company is all I gotta say. All they are focused on is getting those new clients to increase their revenue and couldn’t care less if you left. Why should they care? You’ll find nearly the same care in every big name cell provider. When you think back to your clients’ experience is it similar to this? Are you just another company trying to make a quick buck or are you a FunnelHacker? FunnelHackers are a CULTure, and we do NOT look at clients like dollar signs. They are people and, more importantly, people who YOU are able to help. Important Episode Links: One Funnel Away ChallengeDotCom Secrets Book Contact Episode Guest: Email DaveConnect on FacebookFollow On Instagram Episode Transcript: 00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host Dave Woodward. Come 00:18     back to Funnel hacker radio. I'm actually down in Austin, Texas and right now I have been attending a four day MBA program put on by Keith Cunningham. I was referred to this by, uh, Jerrick Robbins and it's been a crazy, interesting kind of experience going through this. But while I was coming out, I was trying to record some of the ideas and thoughts recently, um, as we kind of transitioned to this next phase, a funnel hacker radio. I want to talk a little bit about culture and soon I'll come back to, I'll do a podcast or two just on the things I've learned from Keith Cunningham, brilliant guy. Do you have an artist? Got His book, uh, take a look at the road, less stupid, but I want to talk to you a little bit about this whole concept of culture. So we're going to be the process of making a transition here in the podcast over the next couple of weeks into this idea of, of really focusing on how do you build a massive following and a culture. 01:15     And for us it's going to be join us on our journey from 70,000 to 100,000 rabid fans or a funnel hackers or buildings, whole culture. For us it's again, it's, it's a journey from 70,000 to 100,000 excited culture of building funnel hackers. So that's our whole focus and I want to make sure you understand some of the things we're going to be going through. But to do that, I need to give you a little bit of backstory, some backstory on some of the different quote unquote cults that I've joined. And the, and I use it because it's more as a, not in a religious standpoint, but more than nice. This whole idea, we talk a lot about culture because if you've read Russell's book about expert secrets, you understand the importance of really building a following that is almost cult like following almost to the point where people will literally follow because they're so excited about it. 02:09     So there's four different ones I want to talk to you about. Um, two I joined a long, long time ago and two I've joined just recently. So the first one I probably joined, Gosh, uh, it's probably been almost 10 years now and that was apple. Apple was by far one of the most exciting companies to follow and look at and to see how they built this crazy business. Most people really thought they were in the business of creating computers. And that's really what they were known for it first. But then Steve jobs had this amazing ability to build more of a marketing company then actual hardware company. And in doing so, he built a marketing company that right now actually doesn't even produce their own products. They actually outsource all their products, but because of the marketing company they built and because of the passion that exists among anybody who follows in apples footsteps or buys their products, you literally find everybody else trying to compete with apple and the PC world. 03:09     You either had a PC or you had a mac and there's, again, I'm going to Austin, Dell's capitol here, Delis in round rock, just you know, 30 minutes up the road from me, but no one really thinks of, well, do you have a Dell? No, you just have a PC, but do you have a Mac? And as soon as you say a Mac, everybody knows. I love watching in our inner circle or too comical Beck's coaching program or even at funnel hacking live anywhere. I go these days and you see people taking out their computers. All I see are apple lights. That's all I see. Rarely ever do. I see a PC these days and it's just, it's mind blowing to me. You see the same thing right now where all the other phone companies are trying to compete against and iPhone and they've built this following where it doesn't necessarily have to be the very best product, but what it has to be is something that someone connects with somewhere. 04:00     They say, you know, I am like this group. I like what they stand for. I like what they represent. I like what they do. I like the innovation. I like the creativity. I like the graph, whatever it might be. For me, as far as apple, one of the main things I love about it is how seamlessly everything always works together. I have an iPhone, I have an Ipad, I have an Imac. I everything. It's uh, I've become this, I junkie and again, it started with just one product, but because they did such an amazing job at customer service, again, you go into the apple store and you go to and meet with the digime genius bar and not necessarily ever behind. There's a genius, but there is so helpful. They're so aware of the customer journey, the customer experience. When you buy something, literally the person who you meet right there, they have the product brought out to them and you purchase on the spot. 04:48     I don't have to go stand in line or anything else. They understand the customer journey. More importantly, the customer journey that I want, the experience that I want to have. They've already, they've already gone through. They understand what I want and because of that I literally will say no to a whole bunch of other things. I will drive further just so I get to an apple store. So apple is one of the main, uh, quote unquote cult like businesses that I'd been following and I actually participate in. Another one is jeep. I've been married now 25 years. We're going into our 26th year. And my very first introduction to my wife when we got married was her dad and her dad has been, I think his dad is for her whole life, has always had a jeep, whether it was a jeep, grand, Cherokee, jeep wrangler, whatever it might be. 05:33     I remember Libby would, I think it was in the first couple of months and we got married, he always had a jeep wrangler, but his wife, my mother in law, got a brand new grand Cherokee and I remember getting in that, oh my gosh, it was the smell of this genuine leather seats and it was almost like a pillow top seat back then when you sat in it and you just felt this luxurious experience in a jeep. And I thought, oh my gosh, they totally up their game. And then later that day we hop into chucks jeep and it's, it's the smell of gasoline. It's the smell of the experience of a four wheeling a ride. That was definitely not the most luxurious comfortable ride, but it was everything that a jeep represented and I, when my boys got to be 16 the first car I decided to buy it for them was a jeep. 06:24     And if you get to know anyone in the jeep culture, one of the things you'll know is the jeep wave where if you, and it typically is, it's more so with the wranglers than it is with the Grand Cherokees or anything else. But anybody's got a wrangler, you will find that they understand the jeep wave. And my son Christian is, he's so funny with it because if I, it's not one of these obnoxious waves where he's like, Hey, are you doing trying to get their attention now it's the subtle, my hand is over the top of the steering wheel and my fingers just come up just enough to say, hey, I see you. You got the same thing I got were good. And it's this whole jeep like culture. So now all of my boys have this passion for jeeps. Uh, it started with their father in law. 07:07     I brought chair on the, into it when he got his first car and then Parker and now Christian and Jackson soon to follow. But it's been fun because all of them understand the jeep wave they all in. And, uh, my youngest son, Jackson, his buddy just got a jeep wrangler, an older one. And it's just, I mean, there's a terminology, there's a vocabulary. Everything's behind this. My only reason I mentioned this is when you start looking at products and you start looking at building a culture, you've got, there is, there's a vocabulary behind it. It's not a common with the jeep. It's almost this secret handshake, Secret Shea, uh, wave, whatever it might be. And the amazing thing is as you start talking to people, you very, very quickly can identify whether they are part of it, the group or if they're not. Um, the thing I expect the, so those are the two that I've been a part of for awhile while the s now the two that I've just recently joined has been, it's been an interesting experience joining them. 08:05     So the first one is all birds and these are tennis shoes that again, they are super, super comfortable. But the crazy thing about it is I didn't realize how many people had them. And the very first person who introduced him to me, uh, was our co founder. Good friend Todd Dickerson. And whenever Todd travels, I've never seen anybody Todd liberal leave Atlanta. He'll come to Boise for a week with just a backpack. I'm like, what are all of your clothes? He goes, I got him on my backpack. And I'm like, how in the world? And again, Todd is super simple. It's always so funny. He reminds me so much of almost a Steve job mentality. Black shirts, liking or jeans and then Albert's, that's what he wears and wears it all the time. And so I was talking about this whole Albert things. Oh my gosh, these are the most comfortable shoes. 08:55     They're super lightweight and goes through all this different stuff. It says, the part I love the most about them is if they get dirty, I let me just throw in the wash and they're brand new spanking clean, it goes. So it's, they're easy to travel with them and I'm like, really? So I didn't think much about it. And then I'm just going through Instagram and all of sudden Allbirds came up. I thought, you know, I'm going to go ahead and try this. So I bought a pair of Allbirds and they came in. The cool thing is when they come in a box, you opened this box up and inside. I mean they are positioned perfectly in the box for shipping and for travel, so they don't move around. They have the little cardboard wedge that is there, and then the shoes are basically side by side. 09:31     And when you inside, where the tongue area is is you pull this out, it's basically a smiling bird looking at you and in on cardboard. And each one of them has it. You put them on and they instantly fit. They're the softest shoot, the they mold to your feet. They're just amazing shoes. So I warm looming for the first day. I walk into the office and all of a sudden I see John Parks has a pair. Jamie Smith has a pair of Clayton Fletcher has a pair. I'm like, you guys got to be good. And then I sit, they saw mine and they were like, oh my gosh, you're to love. And they'd go on and on and on about this crazy, amazing experience that they've had. And I'm like, I didn't ask for it, but I'm literally getting testimonials thrown at me by their, by the consumer here. 10:15     And I'm thinking, how do you build a product that is that good? Literally, I've never seen it advertised on TV. The only place I've ever seen it advertised as Instagram. And then all of a sudden I come home and my son Chandler is like, oh my Gosh Dad, those look like the most comfortable shoes in the world. I'm like, dude, they totally are. We have to wear the same size. I said, go ahead and try them on. He puts them on and Lilly while he has him on, he goes and he goes online and buys a pair and then I'm like, that is crazy. So I go back to the office two days later and while on there John's got a different pair on. I'm like, John, how many pairs of these do you have? He goes, I don't think I got three or four. I'm like, seriously? 10:54     So I went in my office and I bought another pair. And again, I'm not traveling with them out here in Austin. They literally are some of the most comfortable shoes, most versatile shoes. They're super lightweight and you literally, they're dirt whenever they get dree Louie just throw them in the wash through the most easy, comfortable and easy to take care of. Shoot you'll ever find. And there were like 100 bucks, 95 bucks I think is what it is. And so John then goes on to tell me about his wife Vanessa. She has a pair and I'm literally getting pitched by all of my friends who are wearing them about how awesome these shoes are. I've had a ton of shoes my lifetime. No one has ever pitched me on their shoes like I got pitched on Allbirds because of the culture and because of this great product. 11:36     And so as you start thinking about, as I look at trying to get to 100,000 colt, like excited, passionate funnel hackers, I'm right now out here, Austin, think of what do we need to do? What can, what more can we do? How can I enhance the customer journey? What types of things can I add to the customer experience that people are so excited that literally started talking to anybody. Everybody they know because they're having such an amazing experience. So that's the third soil. It was, first of all, it was jeep, then it was apple, then it was all birds. The fourth one happened just last week. So while we were out, I think we're actually at funnel hacking live. Um, my youngest son wasn't with us, but ends up totaling my, my car. I've had this car literally, so it was a, it was a 2002 Lexus es three black convertible I, and it was, you know, 240,000 miles on this thing. 12:31     But it still looked in great shape primarily because it been wrecked by a couple of my other boys. He didn't pay and I'm like, okay, you know, I'm not good with young teenage boy drivers. I'm just not going to get a new car. And I, I think my wife has had four different SUVs during their period of time. I've had this, we've had, I think I bought, we summed up, it was like I've bought like eight or nine cars for my, my family during the period of time that I've had this one Lexus. So anyways, but tat the Lexus is totaled and I'm sitting there going, oh my gosh, what am I going to get? A, you have to understand that I don't, I don't dry. I mean I am literally maybe a mile, two miles at most from my house to our office. And so while I'm there, I'm thinking I don't need a car. 13:12     I don't want to spend hundreds of thousands of dollars on a car on this exotic car. I've played that whole exotic car game. I love it. I, I'm a car guy at heart. I love him and everything else, but I'm like, I just, it just doesn't make any sense. I can't logically justify this even though I'd love to. So I started thinking, well, maybe I just find that a used Maserati. I love Maserati. The one I really wanted, the Aston Martin, I've driven the Ferrari's and I'm like, what am I doing? So I thought, all right, let me just go onto lease trader because I don't want to get my youngest son Jackson is going back and forth whether or not he wants the jeep or if he wants to get a truck. And I'm thinking, well, if he's gonna get a truck, I'm going to keep the jeep. And as I'm going back and forth through this, I thought, you know, if I'm going to get a car menial, just least one, but I don't want to at least for the next three years. 13:54     So I went to lease trader, at least trader.com is a site where you can literally go and buy people out of the end of their lease. So if someone's trying to get out of a lease for whatever reason, you can literally get like the last six months or year or whatever it might be. So I start going through and looking at different cars. All of a sudden I come across a Tesla and I'm like, you know what? I've always loved Elon Musk and what he's done with Tesla and all this kind of stuff like that. Maybe I'll take a look at Tesla will. All of a sudden this one pops up and it's like 620 bucks for the next $14 or 14 months and I'm like, oh, that's a no brainer. So I contact the guy is like I, he was, he didn't get back to me for a week or so. 14:35     I kept following up with them. I finally get in touch with them. He goes, Dave, I've been out of town, I've been traveling. I just got back in town. He says, there's a couple of other people who want the car. I said, listen, what's it going to take me to just to to take this car off the market? He goes, well, do you want to put some money? I said, sure. So I'd pay out 500 bucks and he instantly takes it off the market. So now I'm sitting there going, now I've got to go through all the transfer. And Tesla is just a unique experience when all of a sudden you start working with Tesla with least trader use. Usually you just buy out the lease or you just, you quickly get a different financing company. Tesla will only allow Tesla to finance Tesla cars. 15:11     So in doing this, I have to work through, test the financial and I think get assigned a person and I'm like, wow, that's a unique experience. So my person through this whole process is Erica. And so both, uh, the guy buying the car with his name is Wayne, my, and this lady's name is Erica. So Erica is dealing personally with Wayne and I on this transaction. And I'm like, that is a really super cool experience. So we go through this and it takes a couple of weeks and all of a sudden I'm a head now for spring break, I'm going to be gone and the car's going to be delivered. So I'm coordinating with the, uh, with the delivery company and everything else. And so when the car, as I'm doing all the coordination, I thought, you're not going to go to the hole, this Wayne Guy and make sure everything's going to be okay. 16:00     When there's a transportation company picks it up. He's out in New York. I'm an Idaho and I call Wayne as weird, literally driving from Boise, uh, down to Moab, Utah for spring break. And I, this is the first time I've really had much of a conversation with him and I'm driving thing. I've got plenty of windshield time. Let's just see what's going to happen in this conversation. So I start talking to Wayne. This is the guy who was selling me the least, and I'm thinking he must be in, you know, maybe financial hard times. He's got, you know, I don't know what typically, why would you get out of a lease unless you had to type of deal is, at least that's my thought process going into this phone call. So I start talking to them and I'm like, so why don't you tell me why? 16:43     Why did you decide to get out of the Tesla and you know, what are you going to get next? He goes, Oh, oh, I'm sorry. I thought I explained all that to you. He goes, I go, hi. He goes, Oh man, is this your first Tesla? And I'm like, yeah, it is. He goes, oh, I'm so excited. You're going to have the most amazing experience. You could even imagine this. You will literally be a Tesla fan from here on. You will only have Teslas. I'm like, I don't even know this guy is, and I've never met him. We're just having a conversation with the phone and he's like, I'm like, what do you mean? He goes, well, I, I thought I explained to you what I was doing. He goes, he goes, no. I said, I have no idea what you know, what are you doing? 17:19     He goes, well, I bought another Tesla. I'm like, you're leasing this Tesla so you're getting out of this lease for another one. He goes, yeah, this is X. My 14th Tesla. I'm like, 14th Tesla goes, well, that's between me and my wife and my three kids. I'm like, are you kidding me? He goes, no. You have to understand this is the most amazing driving experience you can even imagine. He says for one, yes, it's a super fast car and they're super sleek. The body style is amazing. The lines are awesome, but when you start working with Tesla, you now you're part of the family. And so welcome to the Tesla family. I'm like, who is this guy? And my wife's going, who are you talking to you as we're driving down to Moab and we literally have a conversation for the next 20 to 30 minutes about how awesome Tesla is. 18:08     This guy happens to own a, uh, a co the remodel, high end kitchens and he has a cooking studio and teach people how to cook. And so one of the things he's, he, because he is in love with Tesla, he's now started talking to test and they actually have Tesla driving days where they all will come together and they will all go on a drive together or they will all meet for wine and cheese. And that's one of the things he sponsors. So the people up in the New York area all come to Wayne's business on a regular, on a quarterly basis or semiannual basis for wine and cheese. And they just had this and all of a sudden we start having this crazy conversation about the car and how amazing the cars, but more importantly about the people and about the company. And he goes, Dave, you're going to be like Eric Right now is who's assigned to you for this transaction. 18:59     But as soon as the transaction finishes, you're going going to be assigned to someone else who's your customer service representative and they anytime you need anything at all that. So he contacted, I'm like, really? I've never, he goes, you have to understand Tesla's a publicly traded company because of that, they have quarterly numbers they have to hit. And so I got a call from my person, uh, last month he said, listen, we've got a couple of cars we're trying to clear out of our inventory and stuff. If you'd like, what would you like to buy? Whatever the next car was. And he goes, yeah, I'd love to. So that's why he bought that one. He then goes on to tell me that his wife has the Tesla. So this is the Tesla s his wife has a Tesla x, which is kind of the SUV with the goaling doors that are super, super cool. 19:42     And while we're on the phone he goes, Oh yeah, I forgot to tell you. Um, if you know anybody who wants the ex, I'm selling my wife's ex because of the same situation. So he's buying two brand new Teslas, all because the sales rep, because he has a relationship with them, calls them and offers them a great deal because of this. And so I'm going through this listening and thinking about the impact that the relationship he has with a company to the point where he literally is having the wine and cheese gatherings at his, at his corporate office. He literally is, is going out of his way to make sure that I feel comfortable with his, with the new car I, and so when I get, so the car, when I get back, the is parked in my garage, um, miles was kind enough to actually go and have, so I have the car delivered to the office and miles took it and charges all up. 20:35     And had to sit in my office. And so when I opened up the hood thinking there's an engineer there of which there's not, there's a gift from Wayne and it's this gorgeous s a cutting knife that is a ceramic blade. Everything else just saying, welcome to the family. So you have to say, this is not Tesla, this is a Tesla owner who is welcome me to the test, the family, because he's so excited about it. Then he goes out of his way, own way to provide a gifted to me without testing even known about it. So my only reason I mention this to you is I want you to start thinking about the customer experience, the customer journey. How excited are your customers about working with you? What is, what is the pain that you overcome by? What does the pain that you solve? Is it just something where it's like an aspirin and they're never going to talk to anyone else about it? 21:27     Or is it an experience where they overcame such an amazing pain that all of a sudden they're telling everybody in the world about this crazy product or service or company that you are? Same thing happens as far as when you start looking at other companies and the way in which they interact with you, the customer service. Uh, there's nothing that I, so while we were here in Austin, I had the experience of talking to Keith Cunningham, um, about click funnels, about some things we're doing. And one of the things he was talking about was the importance of, uh, making sure that new customers are, that your existing customers are treated as well as if not even better than new customers. That's not what are you talking about? He goes, well, have you ever had the experience where especially like with mobile phone companies or cable companies or anything else or the satellite dish where they have these great offers for new customers. 22:17     But if you're an existing customer and you call in, you can never get that offer. And you're like, what? Wait. He said, I've been with you and I had this happen with Verizon when I was in California. I was at Verizon for like 15 years. And I remember going in there cause they have this new promotional offer and they said, nope, you can't get that, that new phone at this discounted price. I'm like, wait a second here. I've been with you for 15 years and you're not going to give me a discount on the phone. And Nick, no, no, that's a promotion only for brand new customers. I'm like, that is crazy. And so think about the experience that you're giving to your existing customers. And I was looking as far as you know, what's your cost to acquire a new customer? But more importantly, what is your cost to keep a customer? 22:57     And this is one of the things I'm going to exploring quite a bit over the next couple of months personally with clickfunnels has tried to make sure that we're doing more to keep our existing customers or making sure that we understand the cost to keep a customer in comparison. What's our cost to acquire customer. So, with all that said, pay attention to the companies that you've, that you buy products from. How loyal are you to those companies and why are you so loyal to them? That is, that to me is what branding is all about. It's the reputation that you have with your customers and how much they're willing to talk and they'll crazy ranting and raving about you to someone they don't even know. So with that hope that makes sense to you guys. More importantly, I really want to make sure that you guys are having a ton of fun in your own business. 23:39     And for us, one of the ways we're trying to help people get have even greater success with click funnels is draw one funnel a challenge. So if you haven't taken the one funnel away challenge, please go to one funnel away, challenge.com sign up, take the go through that experience and let us know kind of what your feedback is. Um, what we found right now is anyone who goes through that, they become one great fans of click funnels, but more importantly they have amazing success in their own business. And for us, our customer success is the most important thing. So having an amazing day, check out one funnel away. And thanks again for listening. Thanks so much for listening. Another episode of [inaudible] radio. We are about ready though to change some things and I wanted to kind of reach out real quick and let you understand some things you're going to see happening real quick here. 24:22     Uh, probably about the middle of April, 2019 we're asking me changing the kind of, the format in this and really the purpose of this podcast. So up to this point, I've been doing a lot of, spend a lot of time interviewing some of our funnel hackers and things that I tell them their stories. We're gonna continue to do that, but we're going to add in a new little twist. Currently right now, as of today, we are just under 78,000 customers currently using click funnels. And what we thought is why not have you guys come join us on the journey to create a culture of 100,000 rabid, excited funnel hackers. So what I'd like to do is just invite your lawn, continue to, you've got mind rate, review the podcast, let us know of, uh, other people, even possibly outside of our funnel hacker community you'd like just to bring in interview and really want to make sure that you understand the purpose of this podcast is to help you in building your culture and building your community, your tribe, and really helping you understand what it takes to build a community of its super, super excited, passionate customers who rave about your service. 25:27     More importantly, they, they spend time talking about it, referring clients to you. So what that said, join us as we hit our journey to over a hundred thousand customers. We're going to try to get this done before the end of 2019. So thanks so much for listing rate and review this and enjoy the journey.

Do you struggle with creating your “mass movement”? How about optimizing your sales teams? Well Dan used these tactics to not create a 1.4 million person following on Social Media and get an 8-Figure Award. From using these tactics and strategies, like utilizing the 72-Hour Rule to optimize your sales team, you’ll be able to increase the connection with your following and the reach of your following as well. "I’m not talking about anything slick or slimy because those things don’t work when it comes to high ticket sales. I’m talking about listening to people’s needs, asking questions, having the deep connection" Some Topics Discussed This Episode: How Don Lok Grew a 1.4 Million Person Culture When Your Followers are Making 6 Figures You Are Positioned to Make 7 Figures Want More Engagement? Engage More. You’re Never Too Big Closers.com, The Tinder of Outsourcing Dan’s Secrets to Optimizing Sales Teams Utilize the 72-Hour Rule Why You’re Leaving Free Money on the Table "This is the branding aspect that people have to understand. It’s not always about ugly sells, it’s like yeaaah but you need a bran. ClickFunnels is a brand, Russell Brunson is a brand" Important Episode Links: Closers.com Preorder Dan’s New Book Unlock It Here "The Minute I feel that ‘Oh I’m too big, I don’t need to look at the numbers’ That’s when you lose touch with your students and with your fans." Episode Transcript: 00:00                                     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host Dave Woodward. 00:17                                     Well, hey everybody, I am so excited to welcome you to the new click funnels funnel hacker radio. We actually had a cohost with me. I'm going to be interviewing him, but he's going to be interviewing you. 00:25                                     Let's ride this out. Text new cohost. Do you go? 00:30                                     Is Mister Dan Lok the one and only this guy's been, I think you've got 15 books now. Unlock it is the newest one. Is that right? 00:36                                     Yes, and I'm lucky book published by force book is my latest news. Latest book, the saying, you know what Dave, since last book that I had 10 years ago, I said to myself, I ain't been writing another book. You know like every time you write a book is like a lease, like birthing a child here. And I said no more, no more. And then you know what? He's in the last one. This is the last one that I'm not doing it. 00:57                                     Yeah, I've heard Russell say that too. But he's a, you've given birth to 15 books. That's crazy. Oh my gosh. Well, Dan also has never an inner circle. He's one of our eight figure ward winners. He had two comma club within literally like six, eight months and within the year was eight figure ward winter. Dan Is, it is such an idol on an icon and I, I hope everyone has, you guys have the opportunity to listen and you follow him. Uh, I think you have what, over 1.4 million subscribers on youtube, 2 billion hours of video. I mean, you're like the real deal and it's so, it's such an honor to have you, I'm so excited. 01:31                                     We should appreciate that. And you know, Dave, you know, we connect multiple times at, at live event at the funnel hacking live, but I'm, I'm just happy, but they'll be connect. Uh, we have conversations and look for adding value to any funnel hackers out there. Right? 01:43                                     Oh, I love it. Well, Danny, one of the things I'm so excited about is we're in the process right now of kind of changing the direction of our podcast where we're helping people really understand the importance of building a community. So we were right today actually we hit 80,000 current customers inside of click funnels. Our goal here is to get to 100,000 of rabid fans by the end of the year and we're trying to take people on this journey. You, it's the coolest thing you made mention, you know, we've seen each other a bunch of live events. Anytime I'm at a live event, you are surrounded by literally hundreds of people and because of all the value add, but if you don't mind, if you could kind of share with people kind of your journey so far, how have you gotten to a point where people literally just flocked and are sitting listening to every single word you say? How do you build such a rabid following? I mean 1.4 million people on Youtube is not an easy thing to do.

During family vacation to Moab, UT for Spring Break, Dave sits down with his son Chandler to talk about the importance of publishing and how content reflects and creates belief. "Whoever controls content, controls belief" Some Topics Discussed This Episode: Content Reflects and Creates Your Beliefs Your childhood content WAS your Role Model The Importance of Publishing 30 Days of Funnels Content - One Funnel Away Challenge What is your content inventory? "The content you personally control, determines the beliefs you currently have" Important Episode Links: One Funnel Away ChallengeDotCom Secrets Book Episode Transcript: Speaker 1:           Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Speaker 2:           Here is your host, Dave Woodward. Hey Every welcome back to funnel hacker radio. This is going to be kind of a crazy episode. I am literally in my sister's House in Utah with my son Chandler. It's early in the morning. Everyone else's sound asleep. We're just coming back from spring break. We've been down in Moab, Utah, uh, literally enjoying the beautiful surroundings of Moab and arches and uh, just spent a couple of days down there on razors, driving all over the crazy rocks, hiking, mountain bike riding Can's back of superstore because got beat up yesterday and I'm just sore because I'm not a shape. But anyways. Well we thought his mood actually, oh, Shannon brought this up to me that week and a half ago and I've been thinking about all weekend. You know what, I need to do a podcast about this. So the topic we want to talk about is how do you actually control belief? Now there's a couple of different ideas and theories behind this, but I think Chandler said it best. A laughter, listen to podcasts from Stevens. All right. Speaker 3:           Yeah. Yeah. So Steven was talking about it and um, after reading this book called, uh, from Ryan holiday, it talks about this concept of um, whoever controls content controls belief. And one of my favorite ways to think about that is, uh, and he actually mentioned it as well as, as both being religious people and uh, actually going out and like we actually went out and actually, so I spent two years serving a mission for my church. And on that mission we, we taught people, taught people, and those entities see people who would believe we're the ones who are consuming the content. And you think of anyone who goes into disbelief. I think any religion, think of anything you're doing, it's because you're not consuming that content. You're not consuming that thinks. And so when we thought a lot about this podcast was talking about exactly like how do you control belief in people. And actually I was thinking this is a super cool as well, is when you were, um, I had a chance to go and actually look at your, um, the legendary marketers you put together and everything you are putting together a was people will these super famous people 10 years ago and it's engineers go back and actually study these out again and she didn't see who's actually still publishing is the ones who were actually still relevant to. Speaker 2:           Oh my gosh. It's so funny. Mixed it. I actually had that same conversation with Russell. Um, so let's kind of to, I'm going to talk to real quick guys about this whole idea of the importance of the content. You personally control determines the beliefs that you currently have. So right now, do you think of the people you associate with, the people who you're talking to, the people who, whose books you're reading and people's podcast, you're listening to adventure, attending, all of those things, who's ever content you're consuming is literally whose belief system you're going to essentially adapt. And I think it's important that you become super pretty kind of judgemental about who it is you're actually the content you consume because whoever's content you consume is exactly whose, whose beliefs you eventually will adapt. I getting Chandler is talking about from a religious standpoint, I don't care what your religious background is, but if you take a look at anybody, any religion who has his scriptural content, if you start consuming that content and you start adapting and starting using it, starting to apply in

Why Dave Decided to talk to Amy Stefanik: “I never knew how to explain what my husband did for work.” For years this was Amy’s thought process until she decided she needed to change her perspective if she wanted to save her marriage. However, their marriage wouldn’t have been salvaged if BOTH of them didn’t take the time to understand the other. That’s just what Amy is here to help you understand, how you and your significant other can reach a mutual understanding in all things entrepreneurial. Always remember to share your vision with your audience but don’t you ever forget to share it with your spouse. Tips and Tricks for You and Your Business: (2:08) The Unconventional, Non-Secure Life and Then Back to Security and Conventional (4:26) A Common Crossroads: Divorce or Understanding (5:23) There Isn’t Anything for the Wife of the Entrepreneur’s Wife in the Market? (6:18) “How Do I Explain What My Dad Does?” (8:16) The Key to Entrepreneurial Relationships is the Understanding On BOTH Ends (11:30) You’re Buying Her Flowers...She Hates Flowers (13:56) Do You Know the Personality Type of of Your Spouse? (14:59) HALT, Not the Time for Conversations (17:20) You Are Forcing Others to Live By Your Self-Written Rulebook (19:14) Channeling Your Entrepreneurial Zeal Into Your Relationships (22:04) Do You Know What Success Means to You Personally? Quotable Moments: (5:02) “I made the decision when we came back together that I was going to know what this business was, because anytime somebody asked what my husband did I wouldn’t know what to say…” (8:34) “Really I just think it’s the knowledge behind the communication. I believe that knowledge really isn’t more important than communication because if you don’t know how to communicate with your partner then you’re not going to be heard.” (15:54) “He can’t do these things for me, I have to create this for myself. And then you’re two individuals standing right beside yourself not leaning against each other.” Other Tidbits: This is the book the ClickFunnels team have all been reading recently “Extreme Ownership” By Jocko Willink Important Episode Links: The Entrepreneur’s Wife BookTheEntrepreneursWife.com One Funnel Away Challenge DotCom Secrets Book Email Dave Connect on Facebook Follow On Instagram Episode Transcript: Speaker 1:     00:00         Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back to [inaudible] Speaker 2:     00:18         Funnel Hacker radio. This is going to be a lot of fun. I've got a dear friend of mine on the show today and I want to introduce you to, and this is Amy's Stefanic. Amy, welcome to show. Thank you for having me today. I'm so excited about it. We met down at the shipoffers dinner with the you and your husband mapped a doubt of T&C. Yeah. And it was great seeing him like that. You were kind enough to send me your book, the Entrepreneur's wife. So for those guys who don't have the book, first of all, go get the book. Entrepreneurswife.com. Uh, we're gonna be talking a lot about this. It's been a fun journey and I'm so excited. Uh, recently I did a couple of podcasts with my wife on this, on funnel hacker radio. So this is kind of a followup to that, but a little background on Amy. Speaker 2:     00:55         Yeah. She's a wife. Three kids. Yeah. Three his mother published author Speaker along with her husband Matt. Uh, they'd been basically riding this whole entrepreneur rollercoaster. I love the way you kind of put that. Uh, she's the creator of the Entrepreneurs wife. And really I think the part I'm most excited about is your desire really kind of to help people understand this idea of this whole one shared vision. Yeah. And I think that's the part that's really tough for a lot of people. I know for my wife, we'd been married 25 years as of last November. It's been a fun roller coaster. There's ups and downs of any marriage, but when you add the entrepreneurial type of life to it, it, it changes things. And as I was talking to you about down in San Diego, my daughter in law, Fran, so my oldest son Chandler is 23, got married last year to Fran. Speaker 2:     01:43         She's from Chile and it's been kind of, it's been interesting getting to know her. And, uh, when she, she grew up, her mom basically, I guess you would say it was an entrepreneur, but her whole view of this whole entrepreneurial thing was every entrepreneur was broke and he didn't have any concept of a wealthy entrepreneur. And so when she met my son who was really trying to go after the whole entrepreneurial thing, her whole thing was, no, no, you have to stay in college. You have to get a degree. And her getting her degree was real important. So she got that and then she got introduced to this whole entrepreneurial life. She followed you and she's like, oh my gosh, I got to figure out more about this. So with all that said, I want to kind of dive into your views on this whole entrepreneurial journey and really what you've created, this whole movement behind the entrepreneur's wife. Speaker 1:     02:35         Yeah, I know. I mean, I feel it was my husband Matt for 17 years. Um, I was kind of the same line as your daughter in law. When I first started, you know, when I first met Matt, he was talking about, yeah, well, you know, dropping out of college and you know, going the entrepreneur route. And I was like, well, I just met the guy and I was like, Gosh, it's very interesting. Like, how are you going to get paid? Like, how are you going to make a paycheck? They didn't understand. I'm like, what's, you know, but I was interested, it was interesting to me that someone was going to create something out of nothing and that, you know, I didn't come from that background. My Dad, you know, worked, my mom stayed home. I have six brothers and sisters. Like it was very conventional and um, and it was just intriguing to me that he was going to create his own path. Speaker 1:     03:18         And so, uh, you know, we got together, we got, you know, and got married and stuff. And at first we were in the real estate game and we were killing it as young, early twenties, like killing the real estate game. It was amazing. I'm like, entrepreneurship is amazing. It's the best thing ever. Well then the real estate market crashed and we lost everything. Three houses, two cars. I mean we had to sell everything. It was the worst one of the worst moments of our lives. And I'm like, I hate entrepreneurship. It's the worst thing ever. And so the, the journey from that depth and then climbing back out and that becoming super successful in internet marketing, um, I went at that moment of that debt and got a job in corporate America and the climb the corporate ladder went from receptionist to director of the risk department and just really created a safety net. Speaker 1:     04:15         That's what that was my like, I'm never going to fall this heart again. This sucks. I'm not doing it again. And so I kind of stepped away from the dream and um, created this safety net and I thought that I was doing good, right? But now looking back, hindsight is hindsight. I wish I would've done things a little differently. And so, you know, climbing out of that hole on creating the safety net and going through the ups and downs, the ebbs and flows of marriage and business. You know, we came to a crossroads where Matt and I were facing divorce. I mean we were just like, we were on separate paths. We just, you know, I was a corporate girl that had this box that I wanted us to live in and he was the hot air balloon that wanted to fly and was just like, like, don't hold me down. Speaker 1:     04:59         And I'm like, you know, we just kind of started to go our separate ways. And so we've looked over the cliff of divorced, we separated and then we decided, you know what, that's, this is not what we want this, you know, we've always been in this together. You know, we had a college of divine intervention and we came back together, but I made a decision. We came back together that I was going to know what this business was because for my entire life, if someone said, what does your husband do? I had no idea. I would be like, he sits in front of the computer, like I don't really know. And so I was like, I have to know I want to go all in. So I do both feet and I learned the business like it was my own and I started working the back end of the business. Speaker 1:     05:44         I wanted to know everything about it, started going to events with Matt and speaking to other entrepreneurs and they were like, you have to talk to my wife. Like please, if you would just talk to her, she would understand that because for so many years I felt like I was on an island. No one understood me. I had my, he should crew. So everybody telling you what I, what he should be doing and when I should be doing. And I was like, ah. And so when I started going to events I'm like, oh my gosh, my Keeble, there are all these people that totally get me that understand. And so I started looking for something for the entrepreneur spouse. And there was articles here and there and maybe like, you know, a pamphlet, but there was really nothing for the entrepreneur spouse, but we're supposed to buying in 100% with no pushback, but we don't have the tools to that. And so I'm like, okay, I'm going to create this platform. And that's where the entrepreneurs, why see you? Speaker 2:     06:34         I love it. I think it's been one of those things for me is I've taken a look. Um, I, Gosh, I'm sure my wife and my kids would probably felt the same thing as far as, gosh, what in the world is, how do you explain what my dad does? And I've, I've gone through a lot of different careers, uh, prior to click funnels. Like, Gosh, I've had, I've been involved in financial services, has been involved in tons in the real estate mortgage industries. Uh, on a side note, I just had fun flipping cars and went, you know, hundreds and hundreds of houses and hundreds of cars and I'm sure my neighbors thought I was a drug dealer with all the cars and things moving up. And in my kids are like, how do you explain what my dad does? And so I think that, um, as you, as you've had the opportunity of talking with other spouses, and I, I, I know you focused primarily on the entrepreneur's wife, but I see there's also the entrepreneur's husband these these days that, yeah. And so it kind of goes both ways. And so as I look at that whole entrepreneurial spouse, what are some of the advice and some of the things that you counsel or you, you provide to them to help them understand this whole crazy entrepreneurial journey? Speaker 1:     07:37         You know, I started with the entrepreneur's wife because that's what I knew, right? But it's kind of has grown into, you know, entrepreneurs, because if you ask Matt, almost every single event that we go to, I ended up sitting in a corner with an entrepreneur, male, and he's crying, telling me how he wishes relationship would be better and he doesn't know how to relate to her. So the net, so that kind of opened my eyes to realize that it's two fold. It has to come from both sides, right? The entrepreneur wants to understand, doesn't understand why their spouse isn't a hundred percent supportive and then the spouse feels like they're not being heard and they don't have stability. And so on top of that's the common thread between the both. And so, you know, it is, um, it's interesting because a lot of the, if you look at all the entrepreneurial couples that I've spoke to, that I've interviewed, that I've coached and mentored, there's always a fine line of similarity between all of them. Speaker 1:     08:35         And that is, you know, I want her or him to understand what I'm doing. I want them to be on board. I want them to be supportive, but I don't know how to get them to understand like what I need. There's a breakdown of communication in a way. And really it's just the knowledge behind the communication. I believe that knowledge is more important than communication because if you don't know how to communicate to your partner, then you're not going to be heard. And so it's really like going, it's going through each process and learning their spouse all over again. Like, you know, I use a lot of techniques that are in business. Like what are your, what is your spouse's personality type? Was their love language? You know, what kind of entrepreneur are they? You know, I know that is a rebel. I can't go to Matt and say we need to do this because he will look at me and say we don't need anything. Speaker 1:     09:24         I know I can't do that. And so I have to know that I have to approach him differently and he knows that I am a rule follower and I like a lot of information. I'm, you know, I always tell them I'm your ride or die. I will go with you. You just have to make me a list so I know what I need to bring and where we're going and what's going to happen. We get there. And so knowing that it makes it easier to say, okay, you're not just being frustrating or a contrarion, this is actually who you are. So let me learn how to communicate with you the way that you are and hold space for that and honor that. And by them doing that, it makes them realize, hey, you know, Speaker 2:     10:03         it Speaker 1:     10:04         brings a whole new level of consciousness and understanding to the marriage and the relationship. Speaker 2:     10:10         I remember years ago we went to Tony Robbins unleash the power within and it was really the first time I got introduced to this whole idea of our six human needs and the idea behind variety and, and stability. And it was, my wife needs that security. She, she longs for that stability. And I am like so far on the opposite as far as variety of like, I want change, I want it. I'm such a risk taker. And it's been interesting as, as we've learned to communicate more effectively through that kind of stuff that I need to always make sure as I'm, as I'm talking with her, that I'm helping her reinforce what is stable. Where is this that I have that I have a plan that it's not completely, I think at times, uh, when we first got married, everything she saw was, I was just, I was literally just going from one thing to another to another and she saw no plan. Speaker 2:     11:00         She was totally freaked out going maybe, and again I loved your idea as far as the he should type of things. I'm sure, well I've lived and still does, he should do this, he should do that, he should do this. Um, my only reason to stay in that is it provides what I've learned personally I guess through it. And she and I were talking about this just recently was the importance for me to have helping her understand that there is a plan and that every entrepreneur rarely does an entrepreneur really go just off the wall all out, no idea what they're going to do and just try to take that kind of risk. For me, entrepreneurship is just the opposite. It's much more of a very calculated risk. But for a person who doesn't understand the calculations that I'm going through, uh, it seems completely just off the wall. Speaker 2:     11:43         Crazy. Why in the world would you ever do something like that? And so I'm kind of curious as far as when you start working with people on this communication, how, what are some of the things and the tips that you help? You mentioned knowledge, but a person actually communicate more effectively because I know from myself, Amy's, I ended up getting so far down the road that I almost had to go backwards two or three years to actually get to a point to where it was like, let me give you an, there was no backstory for her. I couldn't just get right in. And so how do you actually, once there's a lot of water under the bridge, how do you that amount and say, okay, let me take a step back and actually repair where we're at. Speaker 1:     12:23         Yeah, that's a great question because that was Matt Nye. I mean we didn't learn this whole communication knowledge, you know, understanding each other until like five years ago, six years ago and there was a lot of water and the bridge, a lot of bumps and bruises and scrapes and you know, self inflicted wounds and you're just like, okay, you know, how are we going to communicate with each other and not bring up the stuff that, you know, that doesn't need to be in this conversation. And so what we started, we started very simply, we started with the five love languages and we learned each other's love language. Super simple. Everybody talks about it. But it changed our marriage because it opened our eyes to like, hey, you know, there's something here because it all boils down to consideration, right? Are you considered enough to do the things that that your partner needs? Speaker 1:     13:11         And so it really made us realize, okay, this is, this is why you are the way you are. This is what you need from me. I'm over here buying new stuff and you are, that doesn't mean anything for you. You know? It's like I'm giving you everything and I hear it all the time. I literally hear it all the time. Like I don't understand why she doesn't feel like I love her. I buy her flowers every week. Well, she hates flowers and her love language is words of affirmation. So you're not landing, you know? And so it's, Speaker 2:     13:40         I'm only laughing because we've had these conversations for my wife. Quality time is like the most important thing in the world for her. And I'm, yeah, Gosh, it's not just quality, but that also means quantity. It's an entrepreneur I don't have anyways, so I'm laughing only because we've had these conversations so many times. And the flowers mean nothing to her. Yeah. Gibson, he's like not, I don't care about that. I'm like, yeah, everything you want. Speaker 1:     14:04         Yeah. It's crazy. And so, you know, I, we start there and then I, we do the Gretchen Rubin's four tendencies types. And so that, that was big to understand what tendency type. Like how do you respond to expectations, right? When expectations are put on you or you're putting expectations on yourself, how do you respond to those things? And so we really dove into that and there was a lot of research behind it. We researched each other's personality type and that was great. 16 personality types was another one that we, um, that we kind of dove into as well. Pretty, pretty deep. And so with those three steps, by the end of that, you kind of have a, a full rounded circle of love business and tendency, you know, in that little, that little trifecta there. And so you can know, okay, this is who or how I need to love them. Speaker 1:     14:57         This is how I need to speak to them and this is how they show up in the world. And so how can I talk to them and communicate in a way where I'm not triggering them? Because really that's what it's about, right? And you have a conversation, you say something and you're like, what? Why are you getting so mad? And another tool I use is halt, hungry, angry, lonely, tired. Never have a conversation when you're hungry, angry, lonely or tired. And because those emotions, you will react in a way that you probably typically when it reacts for me, it's hungry. If I'm hungry, I cannot have a civil conversation because I'm just like, I act like a crazy person. And so when you're, when you're reacting from those four places in his, you know, you checked yourself. Like if I'm starting to feel like emotional and I don't know why I check in, I'm like, okay, why am I being triggered here? Speaker 1:     15:48         And um, it's really a lot of, to be honest, Dave, it's a hundred percent responsibility. And that was the biggest thing with the communication for Matt and I is taking a hundred percent responsibility for how we show up and know that we're responsible for us. Like he can't make me happy, he can't make me feel secure. You can't do these things for me. I have to create this for myself. And then your two individuals standing beside each other and not link lean against each other and you can walk better down the path when you're standing straight. Right. Speaker 2:     16:23         I think that's for me has been one of the biggest things. Um, you talked about ownership and I think it's the part, uh, extreme ownership is one of the books we've been reading recently. The office again, navy seal Jocko wilnick. Yeah. But I again, I love that idea as far as really taking that ownership and everything you made mention of it. I, I think, uh, too often, again, you kind of get, once you've got a lot of water on the bridge, you kind of assume things just are going to be certain. And, and again you've mentioned as far as that being considerate and I think at times due to assumptions, everything else, you forget how important consideration is for the other person. Yeah, I mean you would never, my wife have joked around about this a touch. It's like you would never talk to your employees or talk to your, your clients the way you're talking to me right now. Speaker 2:     17:07         And I'm like, I'm so sorry. I just, we've been together so and, and again it's a, I appreciate, she's so kind and she's so sensitive to make sure I understand from a communication standpoint. And it's one of things I'm working out all the time. You're more so these days than ever is the importance of communicating the way that resonates with them. And I think we do it so often in business that it times, I don't think we translate that same need to those, the, we care the most about as far as family loved ones and, and our spouses obviously. Speaker 1:     17:37         Yeah. And it's funny that you say that because we learned recently about creating a story for each other, right? When you create a story for your spouse of how they've acted in the past and you stick them in that on that page, right? You're like, this is who you are, this is how you show up. If this happens, this is how you're going to rack. But the problem with that is that you don't allow them to change it and evolve and grow themselves because you're, you're holding them to this book and so, and it's the book that you've written for them. And Matt and I heard this, um, we were traveling on a road trip and we looked at each other and I was like, oh my God, I'm never going to be the same. Like that just totally blew my mind because it's so true. Speaker 1:     18:17         And you don't only do it with your spouse, you do it with your children, you do it with, you know, people that you're around a lot. You, you create a story for them and it's, it's kind of selfish in a way. Cause we were like, this is who you are. This is the book that I've written for you. And there you go. You stay here in this book because this makes me feel comfortable and it's crazy, but it's true. And so what Matt and I joke and say now as you know, if he's like, if he's, or if I'm saying, well this is how you're gonna react, so I don't, he's like, don't stick me in that book. Or you know what I mean? Like get off me. Don't put me in that book. And so it just, it's a reminder of like, okay, let me give you space. You are evolving and changing. You're an individual. You're not just my husband, but it's allowed me to look at him as Matt and not just, you know, Amy's husband. Speaker 2:     19:00         I love that idea. That's definitely, I wrote that down. That's a, I know I've definitely create a very large book for my wife and a story that I've created for the Chia. I probably need to allow her to rewrite alumni chapters there. So it's a great analogy. I appreciate that. Well, did you take a look at a kind of where you guys are going from now? I know that I've seen, and you've talked a lot about some of the stories and things that have happened in past. What's, what's the new adventure? Where, where are you guys going? What's the next level from the entrepreneur's wife? Where are you going to take this thing? Speaker 1:     19:31         Yeah. You know, it's crazy because I, the entrepreneur, his wife has always had wills of its own. Every time I say, you know, hold on, let me take a break. I just get pushed forward into something else. And so, you know, it's, what's next for the entrepreneur's wife is I'm doing a lot of masterminds and meet ups and, um, masterclasses and really trying to touch my audience one on one because I think that what we talk about is so personal. You know, everybody wants a solid marriage. And what's crazy is that we put so much emphasis and, and lean so far into the business. And I tell couples all the time, if you just take a portion of that hustle and just move it over to the marriage, it will do, you will thrive. You can have both. And so, you know, that's really where I see the entrepreneur's wife going is just doing, you know, doing more traveling, going and touching my audience and, and sitting down with them and doing, you know, the the masterclasses and doing the masterminds and speaking engagements and really just getting out there, letting people know that I'm not perfect people. Speaker 1:     20:46         I mean I known for sharing all my dusty corners and all this stuff. I mean poor Matt, he's just like, do you? I'm like, yeah I do because this is good stuff. And so I'm Mike, this is real life. And so to the, uh, to the, the wincing and the holding of the bridge of the nose of my husband or a lot of, of the realness because marriage is difficult and it's not something that, you know, if you've been in it long enough, you know, that hey, you know, it's easy to be kind of self centered when it comes to, you know, your relationship because you, for me, I use the analogy of a, I'm the main actor and everybody else is just extras in my movie. And I have to like correct myself and say, okay, that's not, that's not good. Don't do that. And so that's, that's where I see, that's where, to get back to your question, that's where I see the entrepreneur's wife going. It's just more hands on with my community. Speaker 2:     21:45         I love it. I think, yeah, I get it's, it's a message that's I think at the time you, and it's fantastic. It's, I'm seeing a lot of it in my own personal life, uh, with my own marriage and also now having a son who's now married and seeing him go down this journey. It's a, it's neat seeing basically a 25 year history and then a brand new marriage at the same time, both being impacted by a desire for a spouse to, to be this entrepreneur to go after it. They have those dreams. So I, I appreciate that a ton. Well, as we kind of get close to wrapping things up, anything else you want to make sure that the audience knows about or any other tips you want to give him? Speaker 1:     22:19         Um, you know, people always ask me, you know, what do I feel like success is like what are you feel like success means or what it is? And it's a question that comes up a lot when I'm talking to and mentoring my coaching students or even like on podcasts and stuff. And you know, I think that for me as the entrepreneur's wife, I have to remember that success is every day, right? We get so caught up on this entrepreneur's journey at the end of the race, right when I get there, then I can be, then I'll be successful, then I can be happy, then I'll spend more time with you, then I'll spend more time with the kids, then I can take more time off. But what happens is you get there and he turned around and look and you're standing there by herself. And so success is an everyday commitment to your craft, but it's also an everyday commitment to your family and to what is the big picture. And I think that's what we need to focus on as well as the business is what is the big plan for the family. And get everybody involved in it. And then f everybody's working towards that every single day. Then every day is a success and when you get to the, you know, the end of the week, then you had a successful week and so you don't feel like you're constantly chasing something. You feel like you're working towards something. Speaker 2:     23:35         Oh I love it. Well Amy, thank you so much. I know soon, I guess Matt will be creating a book called the entrepreneur's husband since you're up next, next, next chapter here. He teases me all the time cause I'll be, it's like nine o'clock at night. I'm like, I just gotta finish this email and he was like, how the tables have turned. I'm like, Amy, thank you so much. I appreciate it. It's a great senior and I'm sure we'll talk to you real soon. Speaker 3:     24:00         Yes, talk soon. Bye. Thanks so much for listening to another episode of [inaudible] radio. We are about ready though to chase and things and I wanted to kind of reach out real quick and they send us out some things you're going to see happening real quick here. Uh, probably about the middle of April, 2019 we're asking me changing the kind of, the format and really the purpose of this podcast. So up to this point, I've been doing a lot of, spend a lot of time interviewing some of our funnel hackers and things and telling their stories. We're gonna continue to do that, but we're going to add in a new little twist. Currently right now as of today, we are just under 78,000 customers currently using click funnels. And what we thought is why not have you guys come join us on the journey to create a culture of 100,000 rabid, excited funnel hackers. Speaker 3:     24:49         So what I'd like to do is just invite you lawn, continue to you, don't mind rate, review the podcast, let us know of other people, even possibly outside of our funnel hacker community you'd like us to bring in interview and really wanting to make sure that you understand the purpose of this podcast is to help you in building your culture and building your community, your tribe, and really helping you understand what it takes to build a community of its super, super excited, passionate customers who rave about your service. More importantly, they s they spend time talking about it, referring clients to you. So with that said, join us as we are our journey to over a hundred thousand customers. We're going to try to get this done before the end of 2019 so thanks so much for listing rate and review this and enjoy the journey.

Why Dave Decided to talk to Nick Sonnenburg: Nick Sonnenburg has found that speed in a business is not just doing more in less time. Why grind out more work with less value when optimization saves you both time and money. With Nick having been employed by people like Tony Robbins, Aetherium, and many other big name companies he saw this first hand. Oh and did we mention he saved Aetherium $1,000,000/month just by optimizing their use of Slack? Tips and Tricks for You and Your Business: (1:54) “You’re Going to be Learning Be Rocket Science…” (3:16) Nick’s Super Power is Easily Pausing to Go Faster in Business (6:54) Nick Shut off His Company’s Marketing For a Year...Yeah Dave Was Shocked to (8:18) The Disadvantages of Moving Fast in the Wrong Direction (10:17) How Do You Know When to Use Each Tool for Your Business? (14:36) Your Brain Should Not Hold the Company’s Secrets to Success Hostage (17:40) Leveraging the Agency System (21:07) Conversion Auditing, Do You Know How to do it? Better Yet, Do You Know What it is? (26:03) Outsourcing is Some Awesome Sauce IF You Know What Needs Outsourcing (28:02) You Increase the Speed of Your Company with Getting Rid of Roadblocks (29:57) Optimizing Slack to Increase Your Company’s Speed Quotable Moments: (4:32) “I suffer from PTSD as an entrepreneur. Having cycled a couple of times and understanding the fear of ‘Oh my gosh what it if I lose it..’ so I just had the gas going the whole time.” (8:22) “A lot of people move fast, but moving fast in the wrong direction doesn’t help you either.” (15:38) “You can allow other people to look at how others do their job and give suggestions. Fresh eyes spark innovation.” (26:58) “I think defining success and being able to measure success is one of the most important things with funnels and with any project in general to be honest. And I think people just don’t take enough time up front to think about those types of things.” Other Tidbits: Nick helped Aetherium save nearly $1,000,000 from optimizing their Slack page. Nick’s company, Leverage, specializes in outsourcing and has helped people with buying a house all the way to optimizing a funnel. This wide range of services though has allowed them to identify what niches require and thrive off more optimization. Important Episode Links: One Funnel Away Challenge DotCom Secrets Book Email Dave Connect on Facebook Follow On Instagram Contact Episode Guest: [email protected] Episode Transcript: 00:00       Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here is your host, Dave Woodward. Everybody welcome back to funnel hacking 00:18       radio. I am so excited. Day I'd be up to and bring it on. A dear friend of mine who has been a mentor of mine, actually guy I've loved getting to know better and the one introduce you guys to Nick Sonnenberg. Thanks for having me. I am so excited. Uh, for those of you guys, go ahead. I'm honored to be called a mentor. You are. No, honestly I, it's one of the things I've, I am so impressive. For those of you guys who don't know, nick, this is a guy who's been an x high frequency trader from Wall Street, does the CEO of leverage, which is a company. I've got a ton of admiration for. A, they're totally disrupted the agency model, but the part I love is his. The way in which you think nick is, blows my mind. You have this ability to look at super, super complex problems and be able to minimize it down to the very key factors and to communicate it in a way that so many other people can understand. 01:08       We, we're just talking about this whole idea that, uh, you've got a new book coming out come up for air where you've consulted one and two type of employee businesses, consulted Tony Robbins, consultant, large, huge companies as well. And I think the part I love, just as every time I talked to you, is just to see, I mean, your mind races at this crazy, crazy pace and yet you slow things down so well to be able to explain things to people there. It's like, oh, oh, I get it. And I'm just totally impressed with that. So I, I don't have that skillset. And so when I see someone like you who does, I'm like, oh my gosh, I'm so impressed. 01:42       Well, thank you very much. A, I'll give you a story to piggy back off of that. So, uh, my first day of Grad school I went to Berkeley for my masters. I did financial engineering. And the very first day they, they said, look, you're going to be learning rocket science here, but the real goal is that you should be able to explain these concepts to a five year old. And that's really how you know that you've mastered a subject as if you can explain it very clearly in an in a simple way. So it's a big honor for you to say that to me cause that's something that really has sat with me since Grad school. 02:14       Well I love it. I get it. It's one of the things I've always, every time I talked with Russell I loved, he spends so much time on trying to get down to even a little doodle in a drawing for that same principle as, I mean there's a lot of people who will talk over people's heads and think that this techno babble and everything else is going to flatter people. All it does is confuse them and actually pushes people further away. And when you talk with people like yourself, with Russell, it literally draws people to you. Every, we were at TNC and I saw you hordes of people just trying to get your attention just to talk with you because of that. 02:44       You were the one with the hordes. I had them anymore. Um, no, like when I speak to people and I can't understand what they're talking about, I usually, the first thing that starts going on in my head is I don't think this person's really a master of what they're talking about. If, if they're explaining it in such a complex way, 03:00       you know, I love that concept. I wanna kind of expound on that. So we're, one of the things we're going to get to here later in the podcast is what leverage is doing right now on fixed pricing of funnels. So hold tight to the end because you want to hear that for sure. But I want to talk to you about one of the things you and I were talking about, this whole idea as far as the power of pausing to go faster. And for those of you guys have been following our journey as far as click funnels. Um, I actually, I all announce it right now. We are going to be changed our podcast, uh, to where right now we're 78,000 customers and we're in change the kind of the idea behind the podcast to bring on more people like yourself who understand scale and really invite people on our journey to get to a hundred to build a culture of 100,000 customers or users here before the end of this year. 03:46       But to do it, and it's one of the things you and I were just discussing was when you build a company as an entrepreneur, it's, so a little backstory here. Last week we were at a jewelry store and who's our VP of marketing at all of our marketing team in and we spent a bunch of time, I, Russell was there kind of identifying what the, the forefront is going to be as far as all these other funnels we want to do. But the one thing I realized was for our team, one of the things that's hard is the speed at which we go and it's what you and I were talking about. I, I suffer from Pstd as an entrepreneur of having cycled a couple of times and understanding the fear of, oh my gosh, if I lose it, I just, and so I keep going at the gas going all the time. And yet, uh, as you and I were just talking about, you have this ability to really understand the power of pausing to go faster. If you don't mind. Can you expound on that? 04:37       Totally. And there was a good, a great book. Um, I'm going to look up the name, it's called weight, which is all about the power posing. But yeah, what we were talking about before is once you go live with a company and you have customers to support, I mean that's it. Like you have to put a huge amount of focus on maintaining the, the, the system, supporting your clients, making sure that they're well supported. So sometimes when you grow too quickly, um, things break. And then a lot of, a lot of time that, that you have to invest down the road is spent on kind of fixing issues that kind of arose from premature scaling. So in development software development, you have, um, you have a, a concept that is, um, what's it called? It's called a coat. Um, oh my God, I'm blanking right now that you have technical debt, just like, and what that basically means is, you know, you've hardcoded some product or some feature that you want to do, but not a super scalable way. 05:42       So in a year or in two years from now, since it wasn't done in such an abstract way, you're going to have to Redo it because inevitably whatever you'd thought you need now you're going to get feedback from people and things and needs are gonna change and you're going to to change it. And the more time that you kind of invest, it's always a trade off, right? Like if you were to try to make something as abstract as possible, now you move slower to get that feature at least, but then you have less technical debt. And just like there's technical debt and coding, you have operational debt and companies, right? The quicker you launch, um, launch or do whatever it is, that's it. Like you don't have the bandwidth or you have less bandwidth now to go back and document processes or think through is this the best process and could we automate things because at the end of the day you have these people to support and it's really hard to find the bandwidth to go back and revisit a process document it, um, automate various things. 06:43       So like what I did, we at leverage, we grew to seven figures the first year, fully bootstrapped. We had like a hundred people at the end of that year and we moved so fast that a lot of stuff broke and it was really hard to go back and find the bandwidth to fix it. Um, because we were just having to support the current clients. So what I ended up doing actually last year as I shut off marketing for a whole year. Just kidding. Yeah, it was, it was one of those, I got the team together and I'm like, and I said to them and they all freaked out. I'm like, we're shutting, therefore I'm free. Just listen to this. I'm like, I was like, yeah, you heard me. We're going to do a year of zero marketing and we're just going to focus on internal processes, procedures, quality of service. We don't. And, and what I said to them was, we don't need a single one, single more client. 07:39       We just need to retain what we have and engage what we have more and um, improve our internal efficiencies to drive profit margins up. And it was a really kind of contrarian type of way of thinking about it. People always say, you know, sales sells, but I dunno, sometimes sales doesn't solve everything because if you're a new startup, sometimes selling and getting more customers and you haven't really dialed into product market fit or internal efficiencies, sometimes sales could hurt you more than it helps you. That's fascinating. At least that's my experience though. It's honesty. It's, it was just so fascinating for me. As we sat down with the, again, we had probably 25 26 of our team members this last week, and Julie's kind of running the show and I'm hit and miss in and out of meetings and stuff. And I heard it was Friday and it was kind of a people bringing together kind of their ideas for the whole week. 08:36       And they were talking about, you know, what are the good things, what are the bad things, what are things you'd like to change? And one of the things that that kept coming up was this idea of speed. And I'm like, I know like one speed and that's fast forward as fast as I can go. And yet I also realized as, as you grow as an entrepreneur, as you grow as an executive in your team, you have to understand that not everybody goes at the same pace you do. And for some that speed really, it literally, it creates so much stress for them. I was shocked to see just the anxiety created and, and how, and so I love hearing you saying you literally shut down. I can't do that. 09:14       You guys are super impressive. Like what you guys, what you and Russell have belt over there. I am. I am really amazed by it. But you know, a lot of people move fast, but moving fast in the wrong direction, it doesn't really help you. You either, right? That's true. You have a bit slower, but make sure you're going in the right direction. So it's always a balance of speed, um, uh, speed versus kind of being a little bit more long longterm focus. But in a lot of cases, like when I've pushed the team, hey, this needs to get out by next week or something like that, stuff breaks or it wasn't thought out very in a very, uh, systematic way. And we find that we ended up moving fast in the wrong direction and the whole thing was a waste of money in some cases. Not In all, but so it's just something, there's sometimes a benefit to going slower. 10:05       So is that the premise of your next book come up for air? No. So what's coming prayer come up for air kind of is, it naturally came out of my experience with building leverage, which is a fully remote, you know, bootstrapped company. Um, as well as uh, from my consulting business where I go into companies and help them improve and optimize and automate their internal systems and processes from a process operational slash tech point of view. Um, so in my experience with consulting and it leverage, I found that there is this pattern and everyone kind of struggles with three main areas of their business. Um, so I wrapped a little framework around it called CPR, which stands for communicate, plan and resource. And I realized one day that all companies were struggling in these three areas. And it was something that I realized without realizing it at the time, was a framework that we were running leverage by without it being formal. 11:06       So the first thing is communication. And I realized most companies are not communicating efficiently. There's all these new tools out there like slack and a sauna and all these things that a lot of startups know about, but a lot of mainstream companies that have been around for 20 years, um, have never even heard of. Right. And then also, even if you're a startup, like I'm sure you guys, are you guys using slack at Click funnels? Right? So first of all it's, it's, it's one thing to know about certain tools, but it's another thing to know when you should use a certain tool, like when should you use email versus slack versus text message, right? Versus a project management software. So, um, that's like the first thing people have never, when you got hired at a company, you get an employee manual of vacation days or insurance, but it doesn't tell you, hey, we use this type of tool for this, this type of tool for that. 12:03       So I was consulting for a theory. I'm, they were a 1200 person company. They were using slack, but it was misconfigured and they didn't have naming conventions for channels. They weren't using third party APP integrations. They had the wrong notification preferences. And I calculated that because of these inefficiencies there were probably losing about a million dollars a month. Something is silly. No, but when you have a blog, I mean this was a really extreme case, but when you have like a thousand people in a slack channel and it's nonstop all day at channel, like what's the Wifi password or at channel who wants to do, everyone has the wrong notification preferences and they're just getting distracted. There's, there's all that research that if you're in a flow state, it takes you like 10 minutes to get back into it. So you know, if it takes you 10 seconds to read each of these messages and it happens a hundred times a day and then you take people's average rate and you take that a thousand eyeballs are getting distracted. 13:00       It was massive. So not to get off too far off topic. So, um, come up for errors is kind of a, that employee handbook that you never got where it is at a high level of teachers. You had to think about the different types of tools when to use a communication tool versus a project management tool versus documenting knowledge. So then it goes a bit deeper into each of those. So what's the difference between internal versus external communication? Right, so slack for internal email for external, then I go into best practices. Okay. How do you optimize slack? Then look at email. How do you optimize email? How do you actually get to inbox zero? Um, the best way to get to inbox zero is to get to email zero. So a lot of people have a lot of email because they're using it when they shouldn't be using it. 13:43       So then the next part on planning it's like, okay, well when do you use a project management software versus a communication tool? A lot of people are project managing via text or via slack when it really belongs in a project management tool, which is what it's used for. And you can capture state and a whole bunch of other stuff because in a communication tool, the problem is it gets lost and then you had to start having to scroll. And at a high, at a high level, the name of the game is be able to know what you have to work on as a manager and know what people are doing and be able to find information as quickly as possible. Like at the end of the day that's, that's it with all of these tools. So creating guidelines and best practices with when and how best to use these different types of tools is kind of what I'm trying to achieve with the book. 14:28       And then the the are for resource is the most overlooked thing, but most companies are not thinking about documenting knowledge. And I have a, I have a difference between static and dynamic knowledge in the book. So static knowledge would just be like an internal Wiki. Like what's the Wifi Password, what are the core values, what's the vision? It's just, you know, where can I find that document? But then you have what I call dynamic, which our processes, so doing payroll, like how do you, what is the process of doing payroll and can you generate a checklist to make sure that all the steps are, are done. And what when you document knowledge, a couple things happen. One, you de risk the company so that if someone leaves, you have the knowledge there so that de-risked that company makes it faster to get someone else on board. But the, uh, the second thing that it does is you save money because a lot of time is spent looking up information or wasting people's, so that all gets saved. 15:28       But probably the biggest impact that you get is it really sparks innovation because once you've documented something, now you can allow for other people to take a look at how other people do their job and give suggestions because fresh eyes spark innovation. Um, if you have new people looking at how payroll is done or how the onboarding process is done, all of a sudden you're going to start getting people looking at things in different ways. So when I was a high frequency trader, I used to have to take a two week block leave to make sure I wasn't hiding trades and before I left. Yeah, when you're a front office trader, you have to take a block leave. And so what I have to document, what's going on in the market and how my algorithms worked and how, what, you know, how to run my book. 16:15       And even though I was the expert at that market or that algorithm, there'd always be some improvement when I got back, when I got back. You know, even if it's small, but people would just start challenging like how everything was being run and they would find things that just because I'm looking at it day in and day out, I wouldn't find, so at leverage we do quarterly rotations where the person that does payroll does customer success and customer success. Um, just for like just for like a week out of the quarter. But that's to stress test the system so that if all of a sudden we get a bunch of people that quit or just to make sure that we don't get too relaxed and doing things because that's the way that they've always been done. So that is really commission have come up for air. No, I love it. I the quarterly rotation. I'll have to, I'll have to talk to her to you about that one. That'd be, yeah, I'd be terrible. Jake's job as a designer though. He did come back and no color whatsoever is everything we looked here. Yeah. Just everything's black and white. 17:19       Well I'm vastly again, you've done so many cool things and I know one of the things you guys are looking at right now, uh, you mentioned your work with Nora who I'll get a lot of our community knows as far as [inaudible] and created our certified partners program years ago and you're looking at the changing the way that agencies are run. So if you don't mind, give me some ideas probably with which you guys are looking at doing. So leverage, um, which is uh, the websites get leveraged.com if you want to check it out. Leverage is like a new type of agency. So rather than going to the traditional agency where you have put up like a 10 or 20 k retainer per month, we, we made it more cost, affordable, affordable. You pay for whatever you use. And we do things in three main buckets, admin, marketing and operations. 18:00       And you could do a small one off task or you could have us do a whole app for you. So we've, we've done, uh, we've helped people get renters for their home. That would be an admin task, book, travel, do research. But then on the marketing side of things, we do a lot of podcast production, podcast marketing. We've created books, funnels. Uh, we've designed people, whenever I give a talk, they designed the PowerPoint. I'm a writer for inc. I, um, I audio record all of my content and a cab when I have downtime and I send that, I send that to the writer and they write the article posted on ink and then they blast it on social media. We've helped people, you know, get a ton of followers on Instagram. And then on the operations side of things, we've, uh, we'll help people automate processes, document processes, set up CRMs, do customization with a CRM, set up Shopify sites, et cetera. 18:58       So what we're talking about nor about which I'm really excited. Um, one of the things historically if leverage is we would, uh, we would always do something as a custom, a custom project or task. But in the three and a half years we've seen they've, that a lot of people are requesting these funnel buildouts, you know, book launches, launches, et Cetera. So, and then also just, um, like conversion audits. We've been just getting people to come to us like, Hey, we would love a conversion. Like, will you take a look at our funnel and just tell me what, tell me what you think. So what we've been talking in Nora about is, is helping us to kind of create some fixed item menu menu projects and tasks and the funnel space, um, that are well defined that people can just like click a button and say, Oh, I want a conversion audit. 19:47       I'm going to get, I'm going to get the traffic strategy, the messaging, the offer, the delivery, this much money. Um, so we're starting off with a conversion audit because that's kind of the easiest intro to someone. But then what we're also in the background figuring out now is a full done for you funnel. So you leverage is unique in the sense we have people in all different skill sets. So it's not like we're just for copywriting or just for funnel strategy or just design. So we're uniquely positioned that we could do the full start to finish scope. So we, we are also figuring out some fixed price fixed price for doing a full build out of a funnel from start to finish. Nick. Super Cool. Super Cool. This isn't the, one of the things I'm super excited about this. It was fun when I saw the two guys talking at TNC cause I just knew some amazing brainchild was going to come out of your conversation. And so it was fun just to see you guys talking. Yeah we were just like, oh my God. Oh my God. Oh my God. This is awesome. 20:54       So what are things you've done as far as his whole idea as far as a conversion audit? Yeah, give people a little more cause for a lot of people everyone talks about traffic and everything else. But it seems to be like this nebulous thing that people don't understand. I want to run traffic and I want to get, make things work. But I don't know exactly what that means. How does your conversion audit, what are you looking at? How, what are the things that people should be paying attention to? What do they need to provide to you? Things of that sort. So for one thing, so we're going to have two different buckets. One, if they already have something that they want audited and then another thing if they want from scratch, like a new strategy built up. Well one thing though that most people aren't thinking about what these things and me being a data science scientist, I'm, it's kind of the first thing I think of is, well how do you define success? 21:37       You know, what are the, how are you analyzing the data? Because a lot of people use our clients included. They'll ask us to do Facebook ads or something and they don't have good systems or metrics to even know are they making money or losing money with these things. So everything else aside, I think that's something important. And if you're running traffic, you should know your numbers and um, whether it's leveraged or someone else, you should set up some type of dashboards and some so analytics to be capturing that because flying blind with that stuff is a super dangerous game to play. It's so crazy. You mentioned that I lived, I was just talking to Dan Martell, uh, about some SAS metrics and things that we were looking at. And that was one of his biggest things was, you know, people just don't understand the importance of tracking their numbers in business and they'd look at their numbers at the end of the year and think, oh, did I make money or did I not make money? 22:28       I think I made money. I think, and it's just fascinating to me how frequently people wait, even you can't even wait a quarter. I mean, I'm looking at, I look at churn numbers on a daily basis and other metrics on a weekly basis. But I think the biggest problem I find for a lot of people, especially when they first get started was like, oh, it doesn't matter. I'm like, that's when it matters the most. Because for a lot of you, that's what, they don't have the money. It's like every dollar counts. Totally, totally. I mean it's, and then one thing that we were, we take data super seriously at leverage. Um, we're, we're using some really interesting, uh, we use a tool called mode analytics, which you have to be, uh, a data scientist to really use. It's kind of like a low level of bi software, but one thing is to be looking at churn. 23:12       But another thing is just to go even deeper decomposer term, maybe there's different types of turn. Like for me, there's churn because of quality versus engagement versus failed payment. So then get decomposing your turn into those buckets and seeing over time when you make a change, how does it affect each of those three subsets of turn? But then also taking it even a step further and like what are the leading indicators of churn? So for me, um, for engagement turn churn, uh, leading indicators, looking at, you know, how much they're using the service. So if we can kind of identify that, hey, if someone doesn't use a service for more than 10 days, they're 50% more likely to, to cancel, you know, then we start looking at that, those kinds of metrics. And then we have account managers take a look at them. But another thing that metrics has done for us is rather than having our account managers call or try to do a marketing campaign to 300 or 500 people, um, to try to get them to go to a, uh, a higher level service, like an annual plan or the next year, you know, you can, with the data, you can figure out who's the most likely and then instead of a thousand people, you get it down to 10 and you make the account manager's job way easier. 24:27       Oh, sure. So those are all types of things. But I will, yeah, if you're not, if you don't know your numbers, I wouldn't be doing Facebook ads, but the type of stuff like I mentioned before, traffic strategy. So how are you getting people to the funnel in the first place? Giving you copywriters on our team to look at your messaging. Like what is the messaging on the website, the email, the ads, um, you know, what is the offer and giving some suggestions, you know, is it free plus shipping or whatever, whatever the, the, the type of funnel is giving some feedback on the offer. And then, you know, lastly, this is the delivery of it. 25:04       I love that. You know, we've uh, spouse has been a lot of time on soul concepts as hook storing offer. And I think for at least for, for me, I think for a lot of our team, we typically like to start with the offer first. Cause we can build a good enough offer the then understand what are the stories you need to tell to basically get that off or sold. And what are the hooks you need to get to people to get engaged, to even listen to the story. And I appreciate, uh, I know you guys are very systematic over there and, uh, tons of systems in place that help people get through that. And I think for people who aren't as creative, it's one of the things they struggle with the most is how do I get started? So what are some of the things on your side when you're looking at it's idea as far as building out these types of funnels or even on an, on the conversion audit? Um, when a person gets stuck middle, what are some of the things are the tools that you guys are using to help them think more creatively 25:54       and they get stuck on a funnel or when they get stuck on what to outsource? I'm actually both, well, getting stuck on what to outsource is an easy one because most people aren't thinking about outsourcing. Um, and, and the trigger that I recommend is what, what are you doing on a daily or weekly basis that you don't get joy from? Or it doesn't tap into your unique ability. So if you were the CEO of a company and you are not a Facebook ad specialist or a really great copywriter and you're doing the Facebook ads in copywriting, like that would be a trigger. Um, you know, maybe there's someone better qualified at a lower hourly rate on top of that to, to do it. So, um, you know, some people like to do low level work because they find it relaxing, you know, Mark Cuban's known for doing his own laundry cause if he finds it relaxing, so obviously his hourly rates more watery. Um, but on the other, the other part of your question, I think defining success and being able to measure success is, is, is one of the most important things with funnels and, and with almost any project in general, to be honest in a lot of people don't take the time up front to think about those types of things. 27:11       I love it. I, I know that's been one of the main things. It's been fascinating for me as I take a look at where we've come. It just literally lasts for almost a year now as we've started to go from, it was Steven and Russell just kind of working together to now having an agency and as you start to scale an agency and you have people who are focused in different areas, um, it's been just so intriguing for me to see that growth and how it kind of like what you mentioned earlier, just having someone else's eyes to look on it can then trigger some of the thoughts of like, Oh yeah, I didn't think about that. We again, referring back to this last week, uh, Julie started working on the onboarding. We had some of our product guys there and they're like, oh, I never thought about that. I never thought about the location of this on the page. Or, or logically it would make sense it would go this way, but artistically it doesn't. And so I think it's a, that kind of stuff is really helpful. So thank you. 28:02       Oh, and, and, and you can go fast and a couple of ways. One, you just go fast. But another way to go fast, as you derisk the company to minimize those, those roadblocks and bottlenecks that come up that slow you down. And if you can remove those things that slow you down, that's another way of going faster. And one of the biggest things that people get slowed down, I know myself included, is if someone quits and then all of a sudden all that knowledge just gets lost. And then you have to onboard someone, like you've just moved really fast and then you hit this like this fork in the road or this, this massive hurdle. And then you're like three months back now and someone else. So as opposed to, you know, if you would have moved a bit slower, but then you smooth out those, those spikes, that's another way to look at these things. 28:46       So back to kind of what we said with slack, you might use slack, but maybe you're not using it. And the best way, and one thing that I really recommend is using channels versus direct messages. So if, if you're having a lot of private conversations with someone versus maybe there's a, maybe you're having a discussion with someone for their comp and it's a one-to-one direct message. Well, if you're the head of HR finance and then you leave, well, how are we going to find like that history? So maybe there should be a channel that person's name or comp Dash, that person's name and that's where you should be discussing the comp. So then you can add and remove people to the channel and the whole history is there and you don't waste a week, you know, back and forth with this person. So just as an example, there's a lot of little things you can do with these softwares that everyone's using, um, and a bit smarter way to avoid some of those obstacles that will inevitably up. 29:42       You know, when we were at TNC, one of the things you made mention of was this whole idea of slack and naming channels and this whole nomenclature and the way in the system. I know we're running short on time here for you, but do you have just like a few months, you can kind of explain what are some of the things using slacks, typically from a naming standpoint. So what I said earlier was the name of the game is to find the information as quickly as possible. What right. Whether it's an email, like a lot of people misuse email and they have a ton of folders where whereas they could just, if they knew how to search properly they could find it. Um, same with slack. So one thing I recommend is having just one or two kind of system owners of slack so that you avoid everyone in the company just spinning up channels. 30:23       Um, so that way you can create some kind of, some type of consistency. Um, I suggest as much as possible having private channels cause a lot of people don't know what's good for them and they'll start joining channels that they don't necessarily need to be a part of and they in a, in a non, in a nontrivial way, they started to waste a lot of time. But then lastly, naming convention. So slack doesn't have a foldering system but it's ordered alphabetically. So you could force the order of the channels by putting a number in front. So you could once, one thing you could do is, um, each department could have a number, but even if you don't want to do the numbers, if you have a finance department, you could have financed dash payroll, finance, dash credit cards, finance dash receipts. If you have HR department, you could have HR dash onboarding, HR dash offboarding, HR dash payroll. 31:16       Um, so what we've done is we've mapped our org chart to slack channels and then as we need more channels, we know, oh, it's this department name Dash and then whatever the new topic is. And because of what you ended up, it's, it's, it's a bit of a balancing or a dance that you have to play. But if you have this too few channels and then you have a lot of mixed conversations, you end up having to add a lot of people and they're having to read a lot of things that they don't need to be reading. And then kind of back to principle number one, you want to find stuff as easily as possible. So if you have just a finance general channel, it's not going to be as easy to find a payroll question as if you had a finance dash payroll channel. 31:58       Makes Sense. Awesome. Well Nick, thank you so much for your time. I, I could talk to you for hours on end. I appreciate you're so organized and systematic and I, I, it's a skill set I admire immensely. So I admire you and everything that you guys built. It's really remarkable what you guys have done over there. Well thank you. Well, I know people are gonna want to reach out to you. What's the best way for them to get ahold of them so they could just go to get leveraged.com my email is nick, get leveraged.com you can, that's my personal email address so feel free to email me. I'm pretty good about responding and I have a good system for that and I'm sure you do. Well good seeing you my friend. We'll talk soon. Thanks a lot. Hey, well, thank you so much for taking the time to listen. I can tell you the things 32:40       I love more than anything else aside from listening to podcasts is reading books. One of my favorite books was the very first book that Russel wrote. It's called Dotcom secrets, the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead and check it out. We literally give you the book for free. You just pay the seven 95 shipping and handling. Just go to Dotcom secrets.com and we'll go ahead, we'll ship you out the book. You just pay 7.95 shipping and handling, and the book will be honest with you. Thanks again so much for listening and remember you're just one funnel away.  

As I drive home from McCall ID, I reflect on the last 60 days. It has been filled with TONS of travel, some sleepless nights, and a bunch of AMAZING events that have given me so many take aways! I was getting super frustrated with my podcast, even making it transparent in my episodes (I think I may have mentioned it a time or two ;)   I have had a TON of people reach out to me to let me know that my content has made some sort of impact on them.  Your "thank you’s" have given me a new rejuvenated energy to put towards this podcast and I’m SO excited to continue publishing my journey! "If you’ve got a thought, an idea, a journey you’re going on; to document that journey through publishing. Take the time to really expose yourself, open up, let people see what’s really going on" - Dave Woodward Some Topics Discussed This Episode: Benefits of publishing Documenting my journey Stepping outside your comfort zone The impact of creating a challenge funnel "Challenges have literally become the biggest game changer for us at ClickFunnels" Important Episode Links: One Funnel Away ChallengeDotCom Secrets Book Contact Episode Guest: Email DaveConnect on FacebookFollow On Instagram Episode Transcript: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. 00:17 Hey everybody, welcome back to Funnel Hacker Radio. I'm so excited to be here, I really am quite excited actually. I've had the opportunity recently of just getting back From Funnel Hacking Live and from Traffic and Conversion. It's been one crazy, crazy busy 60 days here.  I'm actually driving back right now from Mccall Idaho, where I’ve been up with my wife for the last two days, just kind of getting away and she and I were sitting there talking about how crazy it's been since the first of the year. We literally 60 days ago, we were up here in McCall, just finishing up a fun little vacation time with my family and then we jumped into, jumped on the plane and headed down to the Two Comma Club X cruise, were out for basically seven, eight days, I guess almost 10 days on a cruise, came back, got ready for 10X, went to 10X, was there for a week and then went off to the Bahamas for two days, came back, got ready for Funnel Hacking Live, went to Funnel Hacking Live for a week and literally the day after Funnel Hacking Live, went straight to San Diego and was there for four days for Traffic and Conversion- 01:20 Came home and then headed up to McCall. I think he'd been home maybe two, two and half weeks, three weeks since the first of the year. It's been a busy, busy time, but during all this period of time I was really getting kind of frustrated thinking, you know, I'm just done with this whole podcast and I made mention of that on a couple of different podcasts as well as some Facebook lives and I honestly want to let you guys know how much I appreciate all of the people who reached out to me. Whether it was in person at Funnel Hacking Live or in person to Traffic and Conversion or on a Facebook post or a text or personal message. I literally have had dozens of people reach out to me, thanking me for the content that I've produced, whether it was on Facebook lives or on a podcast. 02:00 And the crazy thing about it for me is it's not only energize me, but it has wanted me to be 10 times better. I've kind of rededicated myself to create an even better and better content for publishing purposes to make sure that what I'm providing actually gives you greater results that are more of take action type of of podcasts and content. I've got some great people  we've lined up here to be interviewing over the next few weeks and I'm really excited to share this podcast with you. Also, I'm spending a lot more time digging deep to really kind of uncover some of the entrepreneurial scars of my own experience and many of you had asked to relate a little bit more about my own personal success stories as well as the ups and downs of the entrepreneurial journey and to share those with you guys so you can kind of expect those in the next month as well. 02:49 Again, I just wanted to use this podcast to first of all, thank you so much for everybody who’s listened as long as you've listened. Most importantly for those of you reached out and basically boosted me up in a time when I was kind of down and frustrated. I want to thank you for that. I'd encourage anyone else who's listening to other people's other content, whether it's on Facebook or blog posts or podcasts or youtube, wherever you're consuming content. It's amazing what a little thank you goes,  It  goes a long ways and I just wanted to say thanks for all those people who did that for me. And if you're following other people, I'd encourage you to do the same. On a side note, I highly recommend that you spend some time to start to publish. Publishing has become really one of the most important things and I'm starting to realize it more and more all the time. 03:35 A couple of benefits of publishing and I've seen recently,  one has been the network. The connection has been fantastic. I've been amazed at the amount of people who actually listened. They don't ever say they listen, but then that all of a sudden they come up and say, you know what I've been listening to for a long time and I really appreciated what you said here, here and here., and it really changed my life. I've had people who've, I honestly had been my peers who I would never have thought they've spent anytime, listened to my, to my content and they've come out recently and said the thank yous as well. So I highly recommend that if you've got a, a thought, an idea, a journey that you're going on to document that journey through publishing, take the time to really expose yourself, open up, let people see what's really going on. 04:17 You're going to see a lot, much, a lot more of the vulnerable side of me coming out as I really kind of explain some of the journey that's I'm going on over the course of this next, this next year. Uh, we've ClickFunnels eclipse basically did over a hundred million in 2018 and we got some pretty lofty goals and a lot of that is going to take a lot of growth for me personally and I want to take you on that journey. And so I'll be sharing some of that with you. Uh, some of it will be the things that I'm going to, the people I'm going to be meeting, the people I'm going to be sharing with at bringing on. So I highly recommend that you spend the time doing the same thing. Um, it's, it is way outside my comfort zone to get on a pod podcast or to get on a Facebook live. 04:57 But as I've been doing it, I'm actually getting more and more confident in the content I'm providing but also in the stories that I'm telling. So first of all, thank you for everyone who has listened. Second of all, thank you for those people who reached out and acknowledged it. And third, and most importantly, I highly recommend that you do the to do the same and that is spend the time going out and start to publish. We just finished  our third one funnel away challenge. It's in, in the midst of it right now. I highly recommend that if you're trying to figure out what to do next, and this could be either what to do with your own podcast, with your own content, with your own business challenges have literally become the biggest game changer for us at ClickFunnels. I spoke at traffic and conversion about it. 05:47 And I can tell you right now if you were trying to, anything in your business, the one thing you need to add is a challenge funnel. So right now if you don't mind, go to one funnel away, sign up and get involved in our challenge so you can kind of see and understand what exactly takes place. I'm gonna end up doing a podcast later about challenges, but I want to make sure that you get on it right away. So go to onefunnel away.com and sign up for the challenge. You will be super, super excited and glad that you did. Thanks. 06:23 Hey Everyone, thank you so much for taking the time to listen. I can tell you things I love more. Anything else aside from listening to podcasts is reading books. One of my favorite books was the very first book that Russell wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead and check it out. We literally give you the book for free, you just pay the 7.95 shipping and handling. Just go to Dotcom secrets.com and we'll go ahead, we'll ship you out of the book. You just pay $7.95 shipping and handling, and the book will be on its way to you. Thanks again so much, much for listening and remember you're just one funnel away.

Why Dave Decided to talk to Steve Larsen: If you’ve heard the phrase “Lean into it” and “One Step Learning” then you most definitely have heard the name Steve Larsen before. Russell Brunson’s Padawan turned Master uses these sayings and principles to teach businesses and clients how to maximize their profits but today he wants to tell you how you can personally use them. He talks about the how and why behind each principle and how he used these exact principles to go from broke to a business coach. Like always, listen in for some great content and even learn how to maximize your knowledge gained at live events. Tips and Tricks for You and Your Business: (3:14) Steve’s Recent Geek Outs on the who (4:28) What Do You Know About “One Step Learning”? (6:44) Why Dave Loves One Step Learning (9:23) Everything Isn’t New: Steve’s Philosophy on Events (10:44) Steve’s Why’s and How’s for Frameworks (14:04) Leaning In is How Steve Gets Through Challenges (17:22) Sorry To Say It But...The Obstacle Is the Way Quotable Moments: (3:59) “They’re already a great fit, they don’t need to go create the problem and then go find the solution because they’re already feeling the problem.” (6:24) It’s all about identifying where you want to go, where you are, and only learning like a hunter for the next step in front of you. That’s it. Blinders on everything else.” (11:44) “ Understanding what those frameworks are and the natural step that most of the industry is taking that takes out most of the guesswork and it’s pretty hard to fail if you do it.” (16:01) “It’s brutal honesty in oneself and with where you are like, ‘Steven...YOU’RE BROKE’ you know? And being okay with that and not judge your value off that.” (19:08) “‘I don’t have any time’ Great, lean in. It’s not an excuse. I have empathy, but I have 0 sympathy for those kinds of scenarios.” Other Tidbits: Did you see Steve shaking at the Round Table Event at FHL? Our good friend is all good now but that’s just what happens when you’re trying to provide too much content on an empty stomach. With consulting for thousands of companies now, Steve has become amply talented at Funnel Hacking other business strategies to understand the reason they worked for them. Steve was unwillingly diagnoses with the symptoms of ADHD, he had too many goals and aspirations to allow the doctor to fully brand him as ADHD Important Episode Links: SteveJLarsen.comSales Funnel Radio PodcastFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- 00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back to funnel hack black 00:18     radio. I literally have one of my most favorite people in the world on the show. He does not need an introduction, but I will introduce him afterwards. I want to welcome to the show with my dear friend, Mr Steven or Steve Larson. Welcome to show, but hey, thanks so much for having me, man. This is awesome. I am so excited. This is, I was going to try to go back. You are, I think what episode? Like 12 on funnel hacker radio. The one of the very, very first ones I ever did. I was so way, way, way back when, way back. Let's figure that one out. But it's been so cool for me to see your journey and you're just such a dear friend. You provide such massive value for those of us who were not at funnel hacking live. I don't know why you wouldn't have been there for some reason if you weren't, uh, just one of the many things that just epitomizes the kindness of Steve. 01:04     Do you want to go by Steve or Steven on this podcast? Which one you want is fine. Okay, so we'll go with Steve. So Steve was basically, they're at funnel hacking live. He was one of our round table hosts. You've already spoken. He just bought a ton of value. He's literally standing on a chair speaking to, he had the most people at anyone. I think we were like eight rows back of people around this circle. And so you basically have the knights of the round table with eight concentric circles behind it. Just couldn't get enough people around him. And all of a sudden I see Stephen sitting down. I'm like, Huh, that's kind of different. It's not normally like to you. And then I'll come over and he's like shaking. I'm like, dude, what's going on? He goes, I haven't eaten and I'm, and I'm like, stop everything. 01:45     You can't talk anymore. But like, listen, you guys are going to kill my favorite person in the world. You cannot do this to Steve though. Visit got us food. But that's just who Steven, I mean Steve, you give so much to everyone and it's just the most generous person in the world. The part I love is you just, you immerse yourself in content to a point that it is far beyond what most people would ever do. And because of that, the value that you're able to give people is so huge. I mean, I had people coming up to me, I would've paid $50,000 just to be, it's even stable. I mean people were so excited to be there, so we'll probably have to pay you next year to be around people. Hose. I was going to say, man, who is that guy? 02:26     But with that I just again see if thanks so much for being on. Anything else you want to say before we dive into some fun stuff and I appreciate that, that you know, I, I, the feeling is mutual. I just about passed out that day. I, I all the tricks, my vision actually boring. I was like, I'm not used to blurring out. And then I felt your hand on my shoulder pulling me down and I was like, oh, thank you. Oh my Gosh Dave. Thank you. Oh my gosh. Crazy. But honestly, the thing that I just love is Steve, you have this ability to connect with people at a level most people don't, which is, I know you're real strong. D I personality anyways. And with that you're, you're so driven, you get at the same time you have this heart of gold that people feel and they're just so drawn to you. I mean, it was funnel hacking live was so fun for me to watch it at the same time, scary because they've literally mauling you, they couldn't get enough of you. And it was just like, and I know you had friends there protecting and everything else, but every once in while it's like, listen back off. 03:27     Yeah, yeah, yeah. Thanks. So it's just neat to see. But so tell me, what are some of the things that you're, what are you geeking out on these days? What are the things that you're really enjoying the most? Yeah. You know, one of the things I've been focusing on a lot lately is this whole concept of getting more clarity on, on the WHO that we all sell. You know, this past little while, like I'm so geek out so hard on the funnel itself, obviously in the offer and the sales message, but what I've been noticing, the thing is that there's these people out there who frankly have terrible funnels, terrible offers, really bad sales message, but they're making a lot of money and it's been a pattern I've been diving into really in the past eight months and following up and seeing what's happening and the piece that they've all gotten good at is the WHO and they're good at talking to these people who are already a great fit. 04:18     They don't need to go create a problem and then present the solution cause they're already feeling the problem. They don't need to go and see, oh if I already see the, how do I build up the value of this land? They already see the value because they've been trying all the other avenues and products that already exist and because they get clarity on that one piece, the rest of it, they can be terrible at and make a lot of money and has been the thing of a Gig and out a lot lately is how to identify that. Who and where they are. 04:44     One of these you said at funnel hacking live, which I've taken notes on and I'm actually making sure I implement my own life these days. And that is [inaudible] one step. Learning, learning one step ahead. Oh yeah. If you don't mind just kind of explain to people what that is cause it'll tie into exactly what you said when you were talking about this. Who, 05:00     yeah. You know I, it was probably three years after I really started trying to do business on my own and it was, it was challenging. You know, it's very challenging and, and I'm, I'm reading and I'm studying and immersing and I think that's important, especially at the beginning of any journey is to really go deep for a little while. But then eventually you got to stop and put everything down. I remember one day I was riding my bike home from campus. We're broke, we're living on loans, and uh, and I started beating myself up and which if you're listening or watching to this right now, like I asked you not to do that. We all do that as entrepreneurs and it's not really fair to us by what we're trying to solve, you know? And, and, uh, I started beating myself up and I was like, basically, I was like, dude, why are you still broke? You know, I was like, what is going on? And you know, I started doing what we all do little, I know what I would do in that guy's business. I definitely know what he's doing wrong and I'm over here broke, you know, who am I, you know, to say that. And I started kind of beat myself up a little bit and I realized that I was getting stuck in these learning 05:57     loops where I would just study for the sake of feeling motion and the seventh of motion, but not actually doing anything. And for a couple of years, that's the way it was. And for a while if necessary to kind of immerse, but I would, I recommend everybody as fast as you can to put the books down and uh, I'm not telling you not to learn, not to read or study and everything, but the learning style changes. Um, most CEO's, like we all know, they read a book a week, which is great, but most of us in the entrepreneur world are not CEOs yet, but we try to behave like one. And so we consume and consume, consume and all it does is it bogs us down because we're trying to distill all this information figured out to do with it, but we didn't even have a thing to do at two yet. 06:40     And that's the issue. So it's all about, it's all about identifying where you want to go, where you are, and then only learning. But like a hunter, you know, for the next step in front of you and that's it. Blinders on everything else you just learn for to take the step rather than to learn generally hit stop learning generally. I think that's the big piece that would really help a lot of people now. I totally love that. I, it's uh, it's interesting, I went through this, that experience last year. Uh, I end up hiring a whole bunch of different coaches in different areas and um, part of was I just wanted to, I wanted to up my game a ton and one of those I ended up hiring thing I mentioned made a mention to you was, you know, Jerrick Robbins, Tony Son. And I wanted it primarily on the relationship side. 07:19     Um, I've had this experience of uh, being probably a little too direct for people. And it's interesting in my role at click funnels I had obviously I forward facing, I see a lot of people and I want to make sure that I, I care so much about people, but at sometimes I, I'm just, I've got so much on my mind, I'm like, listen, I'm so ROI based that at times I'm like, this conversation is going nowhere. And I ended up too fast. And I thought, all right, so Jerry, I need some help on how to get out of conversations in a kinder way and yet at the same time not spend a whole bunch of time. And so it was fun when I was talking to him because he had the exact same approach that you set and that is, you don't pick one thing you want to focus on what's the one thing. 07:58     And so for like a month we just dive deep into my marriage for a while or we dive deep into how do you communicate with your employees or we dive deep into, you know, different things and literally spend that whole month. And so everything he was giving me, it was just in that one area and the port I I loved the most was I saw such massive growth and areas that I, before I thought I was just kind of dabbling in, but then all of a sudden within a month or six weeks, I would literally get like a year's worth of growth just because of that focused opportunity. Yeah, it was just crazy. And so I, at the end of the year, I basically kind of came down the end and I'm like, jerk, the thing I need next is we're churn for us right now at click is the most important thing I'm working on. 08:40     And he said, well Dave, that's not my specialty. And but he referred me to two different people. One Who, uh, was a dear friend of mine, Dan Martell. So Todd and I hired Gan and we're working through some of his stuff. And then Keith Cunningham who speaks at Tony's mastery is this genius guy on understanding the numbers. And so I'm going to his event in April with gear three white, he happens to be there as well just to really dive in on the numbers, which is something I don't like as much, but I know it's what the next chapter is for me to get involved with. And so I just totally, when you set that at funnel hacking live, I'm like, man, I've, I've had personal experience with that and it made a ton of sense to me. And yet I was, I wanted to literally stop you and say, now listen, everyone, stop what you do. 09:26     It just pay total attention, justice deep right now because this is the only thing I do, the entire event that matters to you is because you go to an event and I've had that experience would go in there. Oh, that's a great idea. That's a great idea. And that's a great idea. And you get done. You're like, I can't implement all this stuff and nothing. And so I just, I just wanted to thank you for that and I want to make sure that people were listening. If you do nothing else, take Steve's advice on that because it's a game changer. 09:50     That's so true. You know, and what's interesting is like, I think because we're entrepreneurs, we're creators and we come up with these new things, we think that everything is new. It really isn't. It's like 80% is the exact same thing as what's already been done. 20% is your little glaze. That is, you know, your creativity. And if you can't name the framework that you're following the model that you're falling, that's where all the wheels spinning feeling comes from. That I've noticed in these coachings that I'll do and what do I do next? What to do next? I'm like, well, you're in the info product model, so just do it. All of them do you know book. Of course I take a thing. There you go. I'm in supplements. What I do. Well, all of them have already proved out how to sell supplements. Like I'm unique, not that unique, you know, get back to the basics. You know I'm special. Not really. You know, it's like, it's so funny. I feel like he can't name what you want, where you are now, the next step and then really understand the model that you should be following that there in lies noise. That's the formula to be feeling lost, you know? 10:47     Well you just mentioned a keyword. I think that people don't understand the importance and that's framework. Russell's done an amazing job, but that you have been a phenomenal job of that. How does a person find the framework and what exactly is a framework if you don't mind addressing those two 11:00     questions? No. Yeah, totally. So if you think about like a phone like Stephen, I'm in the B two B space. When you have to realize is that like if anyone has been selling in that space successfully at all and you are not like you're the variable, right? So you got to go back and he study. You got to look and be like, what is wrong with my business model and what are all these other like it's not so much looking at the funnel, it's looking at the whole business. How are they bringing people in and fulfilling on it? And now they continue to do that and we can look at it from a very 30,000 foot view and be like, okay, this is how most supplement companies are doing it or Btb or retail. It doesn't matter. Um, and you're seeing as a whole, the majority of them tend to be doing it this way. 11:39     And when you can figure that out, the game gets really easy. So your product is what's unique, your sales message or you're the banner that you lead with the charge, you know the beliefs that's unique. You are the attractive character, unique, but you're sitting on top of a model that's extremely proven. And then the game like most of the risk gets taken out of it. And so I can go take s a summit and figure out what the summit model has been and just put my stuff in there. And so understanding what those frameworks are and the natural step that most of the industry's taking, that takes out most of the guesswork and it's pretty hard to fail if you just do it. So what's been your experience to find out what that actual framework is? Cause you just rattled off a dozen different ones and because of your experience and you've literally have consulted with at this point, I would say venture say thousands of companies or clients. 12:26     You've had a lot of exposure to that. How does a person who's new to it tries to figure out how do I find out what a framework is? Yeah, I think it, I mean it takes a lot of homework at the beginning, you know, um, I think this truly is really what funnel hacking is. Um, if you go in and you start looking to see, like I would go see, okay, like all beliefs are upheld by story. Right. And um, I love, I love Ryan holiday. He teaches that when it, basically, the thing I learned from one of his books is that if you want to control an industry, you have to control the content they're consuming. And so that's one reason to publish so much. So one of the things I like to go do is if I'm doing supplements or B to B or whatever it is I'm looking at, I liked that goes personally, I like to go see who the content generators are. 13:10     It's really easy to find them because they usually are the tops of iTunes, the tops of their blogs, the hop and go start listing them out and then see what models they're actually making revenue off of. I found that those who are willing to publish frequently, usually they have some kind of, not always, some of them are just publishing for the sake of it, but it's usually easiest to find people who are both publishing and or spending ad money. So go click on ads, go look to see specifically the content that's out there and start buying their stuff and let them sell you and lean into the sale. You know, like I think it's so funny. Oh they just want to sell me something. Yeah, good de like you're doing your homework, you know, let them sell you by slowly and watch everything that they're doing and you're not just funnel hacking the sales process. 13:53     You're actually hacking their business process and you can start asking questions about the followup, the fulfillment, how many people they have in there and people get excited about their business, actually talked to you about it and you go in and start figuring out, oh my gosh, of the 10 people I just talked to, eight of them are kind of doing this, you know? And you'll see that a lot of the times, even if they didn't mean to naturally industries tend to sell in the similar ways. I love that. You know, one of the things you said there, which you've become quite famous for and that's his whole idea as far as lean in. What exactly do you mean by lean in? I Dunno. Everyone listened and you put a little tough skin on. Now is this all right? Go as tough as you want. Uh, so I keep the coin on my desk. 14:34     So when I was in, I was in college, I started going to some counseling. I was going through a rough time when did some counseling and I got inside of this, um, his counselor's office and he said, hey, have you ever been tested for Adhd? And I got so mad. And I was like, please don't tell me something's wrong with me. Like, who are you to tell me that something's wrong with me? Because I had all these dreams and aspirations and things are doing now and I didn't want to feel disqualified. And so I went and reluctantly took this test. I handed it back to him and he's like, you don't have ADHD but you have a lot of symptoms of it. And I was like, isn't that how you tell? 15:08     And I was like, I don't get it. Well, for a while this became like a banner. I would hold this on my, on my shoulders, like a flag. It was a burden. It was an excuse for me to not be successful. The fact that I was stupid, but the fact that I didn't own a briefcase made me feel like I wasn't professional enough to be an entrepreneur. Stupid but so is everyone else's excuse. Um, I couldn't talk. I was very overweight. Um, I was, I, uh, there's no way you would've gotten me on a podcast. I believe that I am the least likely success story. And if you think about like what? Like it wasn't by me sitting back at, well, I'm not that fat, right. Broke. You know what I mean? Like it. That's what's hard about this is that most of the time it, when you're sitting back with all these people who are trying to build a funnel or a business or being an entrepreneur for the first time, it's not that the models that they're falling don't work. 15:57     They are not working the model. And most of the time what's happening is like the s the stuff between their head isn't geared appropriately for their own benefit yet. And so I have to go back and help them realize like, look, the reason I can talk is because I couldn't five years ago. Right. The reason why I will loop athletic more athletic nails because I wasn't. And so it's brutal honesty in one self and where you currently are, Steven, you're broke. You know, and, and being okay with that and not judging your value off of it, but clearly feeling the state that you're in. Stephen, you're broke. It's even, you're dumb, right? I got kicked out of college. I had to go back four years later and apply and then I had to learn how to learn. And, um, all right, Steven, you're dumb. You don't know how to do this, you don't do this. 16:40     You've got no discipline. You have a video game addiction. You know, and I had to get really raw and real and too many people are afraid that they, um, that they, that they're not to be able to do that. Here's what I've noticed happens in one phone away in 2000 coaching. And that us as adults, most of our train track is actually built for us for the majority of her life. And it should be, you know, hey, you know, I've got three girls. Hey thing one, you cannot throw your spaghetti thing too. You know, like there's train tracks, he can't, there's rules of life. But eventually what happens is, you know, as the truck stop, and I've noticed that the majority of adults that I consult and teach and coach with is that they have never in their life actually picked the hammer up on their own, had a fought put down a track and put them first nail. 17:25     And on their own. They have done everything that everyone else has always told them. They've never had ever gain the confidence to do those kinds of things in their life. And so the whole concept of lean in is that when you think about Steven, what are my tracks? What are the tracks that I need to go down and follow? The reality is that the obstacle is the way, right? If you don't know what the tracks to follow, oh man, you don't know how to talk to you and write it. Dime to get raw. There are obstacles away. Go learn. You're broke, broke as a joke baby. Right? You've got to figure that out. You're lost in the sauce and just admitted, right. It stopped trying to like save face or save pride. No, you're dumb man. You don't have to learn. You know, and just being hard about it. 18:04     I don't know the tracks to go build as right. The obstacle's the way, it's why I keep this coin on my desk, you know, it says the is the way on the Ba. You got Yours too. Nice. So I actually, she even are showing each other our coins. I have to give Chris total credit to Stephen for this. I actually loved the book from Ryan Holiday. The obstacle is the way, but I never took the next step like he did and actually bought the coin. So I bought the coin and then I bought the coin for every one of my, my kids, my wife. And it's so true, Stephen. I love it in Pendleton and advances action, what stands in the way becomes the way best. I love that. And so whenever I get a little negative Nancy or I get poopy pants syndrome and I'm like, man, I don't want to be doing this right now. 18:44     I picked this out and I'm like, look, Larson. All right, what do, what do you want? You know, and stop blaming other people. So that's what lean means. Just lean in to whatever you feel like is your obstacle. You find out eventually it's your super power. No one would know who I am if I did not like, I'm completely convinced had I had the money to get to my first funnel hacking live. I wouldn't have worked for Russell because I wouldn't have had to go learn how to build funnels. I wouldn't have. I learned how to bootstrap. I got me in a certain mindset, but then too many people were like, oh, I don't have any money. Like, man, you are. It is literally tailored to you what you're supposed to be doing right now. But we, oh, easy out. Let me take that. You know, the easy road here, easy streets, like I don't have any time. Great write, lean in. It's not an excuse. I have empathy. Have zero sympathy though for those kinds of scenarios. 19:33     I love it. It's actually a, one of the main reasons we're so excited to have you as our one funnel away coach because you do have so much empathy because you've been there. There's, there's not a single person who can get on a call and say, well Steven, my life is different than yours. Okay. Yes. I mean you've, you've been through it. There's not an excuse you haven't dealt with in your own life or in dealing with other people and I appreciate that. A time that I actually, my kids have more of a man crush on you than they do on me these days. It Chandler and Christian like, oh my gosh, did you hear what Steven said? I'm like, I said that to you, but it doesn't matter. It's Steve set it. So it came from Steve Larsen, therefore it's God and whatever he says happen. 20:09     So, uh, it's been fun for me to see how much they appreciate you because of the fact that you have leaned in. Uh, I was thinking about you this morning. I was doing the stupid bloodflow resistant bands on this box steps that I, for some reason mentally these box, that stupid box step has just, Oh, just has my number. I cannot, I'm literally, I'm crying. I'm mad at Eric. I just want to hit him. I'm just just, but anyways, I agreed after I got done afterwards I sat there and thought, you know, it's the whole idea as far as lean in, if I quit, if I had said, you know what? Oh Gosh, I got to go. Really? I, you know, there's a million excuses that could have come up with and I hate it. Even the first, even hour afterwards, I was still sore complaining to my wife and kids. 20:54     I'm never doing this again. But again, it's that idea as far as leaning in and you become good at those things. And I think again, you've done such an amazing job at that and not just massive Kudos to you for that. I appreciate that. Thank you very much. Yeah, that's super cool. Well, tell me, I know kind of get close to wrapping things up here with you and I, I literally could talk to you for hours on end and I'm sure as, as you know, everyone else could do the same. Um, what's the best way for people to reach out to you? Honestly, Steve Jay larson.com and you know, that's the best. It's got all the, it's kind of my funnel hub. You know what a Dj Larson, l. A. R. S. E. N. It's not common. I think that's awesome. You're taking the same Garrett white thing with the, the middle initial only cause the guy wanted, Steve Lawson was asking for like 20, 30 grand. 21:42     I was like, oh my gosh, crazy. No, I totally understand that. Uh, again, if you guys aren't following seed on his podcast sales funnel radio, by all means, please listen to him there. Uh, you should be definitely signed up for the ones on a challenge is literally, it's the coolest thing for me, Steve, just to sometimes I, I laugh only because I hear you louder than I hear my own thoughts when you're in the room. I feel bad man, because if you guys don't know, it's literally on the other side of the wall is Dave and I'm like, crap. He's on a call here at cons and I'm known for the boom boom. I'm like, oh gosh. Well, the best part is there's about three inches of foam on that wall as well. Supposedly is supposed to absorb some of it. But for me, I love it. 22:25     It's a, it's a neat for me to see the excitement that others have following you. Uh, it's, you've been such a magnet to so many people and I think it's really, it's exciting for me to see as we look at our, you know, our two, two Comma Club coaching program, how many of them got started with you? And as they progress in and their sign up again next year because I need more, Steve, I need more of Steve. And it's because you give so much, you're the most gracious guy in the world. You care so much. And again, I think there's a huge difference between empathy and sympathy. And you do an amazing job of really, you'll pour your whole heart and soul into a person who's trying. Yeah. And if they're not, it's like, dude, I don't have time for you. Which is how it should be. Yeah. Any parting words? My friend? Very excited. Thank you so much for her, for having me here. Obstacles away, everybody. Awesome. Thanks Steve. 23:14     Every, thank you so much for taking the time to listen to podcasts. And one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel with challenging. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge. Or if you want to go ahead and sign up and do it yourself, just go to one funnel away. challenge.com again, that's one funnel away, challenge.com sign up, go through a 30 day challenge. Uh, it's one of the great, we've got Russell. Basically give me a 10,000 foot level. Julie's Swain comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll you to hold your feet to the fire. Super Accountable. We've had more people get more success and things out of this than anything else. So go ahead and sign up at onefunnelaway.com. Thanks.

Why Dave Decided to Continue Talking with Carrie About the 7 Secrets to Marrying an Entrepreneur: Here is the second part of the 7 secrets that Dave and Carrie have learned to survive a marriage with an entrepreneur. In this final part Dave and Carrie get deep with the remaining 4 secrets with things like the importance of living within your means, the effect of financial stress on their marriage, and the importance of a fist bump. Most importantly of all though Carrie and Dave discuss how it is you can truly get away WITH your spouse. When was the last time you did that and truly felt recharged? Tips and Tricks for You and Your Business: (1:22) Secret #4 Cheering on Your Spouse and Giving the Fist Bump (4:16) Secret #5 Getting Away WITH Your Spouse (7:48) Secret #6 Learn to Laugh *Cue laughter from Carrie and Dave* (9:49) Secret #7 Don’t Be a Poser, It’s So Much More Fun Being Who YOU Are Quotable Moments: (0:52) “The whole reason I got into this was for my family. I wanted to make sure that as I built my businesses over the last 25 years that my family didn’t suffer, or didn’t suffer too much.” (9:04) “It’s so good to just step back sometimes and just laugh. Learn to laugh. Laughter always seems to take all the heaviness away.” (12:28) “Nothing breaks down marriage and communication more than financial stress.” Other Tidbits: Dave applied these principles himself this weekend with going cross country skiing with his marathon running wife FOR his wife. Living within your means allows you to make more than your current means. Important Episode Links:FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17       All right, everybody. Welcome back to part two in our series with my wife here on the seven secrets to surviving and entrepreneurial marriage, so we did three on the last episode and we're going to wrap up these next four here. Before we do that, if you haven't listened to those three, go back and listen that one first and also let us know what are the things that you're doing? How are you surviving as the spouse of an entrepreneur? How are you surviving as the entrepreneur in your marriage with your kids, with your family? What are the things that you're doing to make sure that it's not just all business, business, business? Again, the most important thing here as the entrepreneurs to realize why you're really doing this. The whole reason I got into this was for my family and I wanted to make sure that, that as I started building my businesses over the last 25 years, that my family didn't suffer or didn't suffer too much. Speaker 2:     01:05       There are times, as you're aware that it may have been a little bit much and there's always that balance going back and forth, but I really want to make sure I understand it and feel from you what are the things that you're doing. So go back and listen to the first three, let us know what your secrets are and enjoy this episode. Thanks. The next one is to make sure that we cheer each other on. And so in that part here, I really, I can tell you is probably one of the most difficult things for some people these days is the importance of cheering each other on. Speaker 3:     01:34       Yeah, I think that that is a big one with, um, I don't know, you look at a lot of spouses that are together and you, when you first get married, right? Laurie, you first are dating. It's like super cool and you're like, Speaker 1:     01:46       yeah, you should do this. Oh yeah, you should do it. This is great. Awesome. I'm so proud of you. Speaker 3:     01:52       And then as you both get tired and exhausted and you start moving towards the goal, sometimes it gets harder to do that. And because you, your emotions change and your fatigue becomes more and you become more maybe sensitive, more irritated, more vulnerable, all of those emotions. And I think you have to step back and reground yourself and always remember that, you know, there's days when man, like I know like for Dave, like he would come home and he's just like beat up with stuff that's going on with work. And then he comes home to me and then I'm like, like I got all my stuff. And then I just see like his whole countenance change. And then the same thing where like, or he's had like a super awesome, you know, crazy experience. And then he comes home to me and I'm like, you know, like I'm frustrated or stuff that's going on. Speaker 3:     02:45       And I realized that like I need to step back sometimes and say, you know, when, when he gets like winds are high fives or fist pumps, whatever it is, like things that are going on that I need to make sure that I give him the pumped back and the high five back and, and the I cheer him on. And the same thing for him for me. And I think that that's a big important thing is that you find moments in the day where you connect. And for us, like sometimes we just take, we take off like right after he gets home, like if it's late at night, it, this doesn't happen all the time, but I guess this would be the ideal world, right? Where we'd like to go for a walk and just kind of reconnect for a couple minutes and that he can just tell me all the things about his day and I can tell him all the things about mine and that you take moments to listen to each other, like really intently listened to each other. Speaker 3:     03:34       And when you listen to each other, give feedback. See Man, that's awesome. I'm so proud of you. Or when they're having a day, like where they're just like, ah, I had a day. You can just get behind him and say, you know what, keep going. You've got this. I think good part is when you are having those types of days, you've got to make sure that, that you don't always bring that home either. You got to find a way of separating home life from business life. And uh, there was times when my commute was longer than it is right now. My commute now is about two or three minutes. And so because of that, I'm, when I've had a bad day, I've got to make sure that I'm, that I don't take it all in on, don't bring all that negative energy into the house. And sometimes I literally will just sit at the stop sign before I turned the corner of the house and go, okay, a couple of deep breaths. Speaker 3:     04:23       What's most important is family here, so you shouldn't be taken all my negative energy out on them. So that's, uh, what's our, what's our next one? Okay. Hey, so the next one, which I think goes right into it is the importance of getting a way, oh yeah. Favorite thing. This is like one of our favorite things and one of that Dave has always been super good about, um, because especially when our kids were little is like it was so hard for me to leave them. And, and then there's times when you don't, like when you think of getting away, like what is it that you think of, do you think of like going on a plane and like going somewhere? Okay. Oh, sounded awesome. Well that's not always realistic. One for so many different reasons. And I think the important thing is, is make it simple and make it happen. Speaker 3:     05:10       When you, like for us, we've always like made a goal to try to do like a 24 hour get away. And this doesn't happen all the time, but at least once a quarter we always made sure that we did that as the littles were growing up where we would just go away for 24 hours, we'd get a hotel room and once a quarter is a necessity, it's a necessity. Like you need to make it mandatory, put it on a calendar when you're going to do it. And we lived in town in California for 20 years and so it was super easy because there's so many places that we could go to up and down the coast and it felt like a little vacation, a little getaway. But guys, you have to get away. It cannot be a staycation because no staycation, because I know for like us, you completely check out. Speaker 3:     05:52       Like you get rid of your phones, you give each other 100% attention, you don't go and sit in a hotel room and watch TV the whole time you are movies like go and talk, talk. And I can always, like for me it's always good to painful when we first get away cause I'm like, I feel antsy and I, and I think I feel antsy because I know Dave's Nancy and then, and then all of a sudden you're like, okay wait, this is amazing. Like you feel like your batteries recharged. You reconnected because how often do you forget to just be affectionate with your spouse? Like when you sit next to them just doing something like holding their hand or sitting close to them or, I dunno just giving him a little kiss on the cheek. Like so many of those little things you forget. And I think when you, um, when you get away and you recharge your batteries, like you realize how important those little, those little tiny things are. Speaker 2:     06:46       I think as an entrepreneur, almost all this tello tell ourselves that we're doing this for our family. And I think if you're doing it for your family, then you need to make sure they know that. So for me, one of the main things has been to make sure that I do get away. And literally sometimes it has been literally less than 24 hours where I'll get home like at six o'clock, seven o'clock, we'll head out and we'll be back home the next day by three o'clock. Uh, just because of the things that are going on. But literally that's 24, 20 hours, whatever it might've been. Just getting away and reconnecting is, it is the juice of life for me. It is what actually helps me reconnect with the most important person in my life, my princess. And the whole idea for me has really been to turn my phone off, turn the TV off, and literally just talk. And I tried to make sure that it's not about work, it's about us. It's about our dreams, our goals. What are we really trying to do? Are we on the right path? Is this, is what we're doing? Is it going to get us to where we want to go? I think that, uh, getting away on a quarterly basis for 24 hours, as hard as it may sound, it's a mandatory. Yeah, Speaker 3:     07:50       that's all right. You got to put it on the calendar, which I think leads us to number six. And that is learn. Yeah, you laugh. It's like, it's so like you sometimes you get so caught up and I don't, I don't care what, what journey you're on, whatever it is, life just gets busy and hectic and there's always just life stuff that happens and we forget. We get so serious about everything and we forget just to laugh and giggle and laugh at yourself. Laugh it off. Like today. I don't know for those of you guys who follow Instagram with us, but we would, we got away to McCall and it was just a quick, quick getaway and we both were like, oh, I mean they're just, we, it's always hard to get away, but it's so important to do it. And we did it. And I mean, do you feel amazing? Speaker 3:     08:41       I feel awesome. I feel amazing. And the thing that I loved was we went cross country skiing today, which is not my favorite thing. His favorite thing. And it was just so funny. Like hers. We were just a train wreck today. This stuff we were doing and there was just this point where we were just both dying, laughing at ourselves and it's just, it's so good just to step back sometimes and just laugh, just learn to laugh and laughter always takes, it always takes all the heaviness, the Yuckiness, the tiredness that whateverness away, right? Yeah. Speaker 2:     09:14       I think it's the most important part. You really have to make sure you spend the time getting away laughing and having fun and whatever that takes for you is really what you have to find a way of doing. And the laughter is by far, it's, it brings a whole bunch of energy back into your marriage, your life. And if, if you can't laugh at all the crazy stuff that you've had it happen in your life, then she got to find something else to do. Speaker 3:     09:38       Exactly. Okay. So learn to laugh at how nerdy you are. Like that's your nerdiness is a gift in you. Right? Okay. So the last one is don't be a poser. Don't be a poser. Okay. So what does that mean? That means there was some advice that was given to us when we were first doing this. And the advice was whenever you're buying a house, whenever you're buying a car, always buy a little bit more than you can afford and then you will work hard enough to where you can afford it. Bad advice, bad, bad advice. Do not do that. Be who you are and be smart. And I can tell you, and that's the advice that like Speaker 2:     10:19       we just give our kids like crazy. Always live under your means a little bit like when you're doing this because it's then you, then you can take risks. When you do that, you can take risks. If you are stressed out financially, you're so stressed out that you can't take risks, you can't go after all of the things that you need to go after. And it, it's so interesting to me because sometimes we go to these events and you know, people are like, they're just like, they're, they're dressed up and like in ways that they're trying to like be something and show this certain image and be who you are. Like I think that that's, and maybe that's just our ripe age of being married at 25 years, that we're learning that it's just, it's much more fun to be you. It totally is. I think the reality is for too many people, and I've seen it happen so often for entrepreneurs and that is you get a big spike in income. Speaker 2:     11:11       You're like, oh my gosh, this is my normal income now, and all of a sudden you go out and you spend, assuming that next month that's going to be the exact same income, realize that the most important thing is you need to get, be able to find a way of building up to where you have at least six months of savings to pay for all your bills. It takes the edge off and are taking that edge off. It allows you to be much more creative. It allows you to be much more of a risk taker. It allows you to feel safety and security. And I know for, for most people there's that element of security is still there and you need to, especially as it provider, I'm probably, security isn't as important to me as it is to my wife, but I've realized that in our marriage I need to make sure that she feels secure and that security has come by making sure we have six months of savings more and more. Speaker 2:     11:57       And that as big spikes come that you don't spend at at and above that thinking well next month will be even bigger and better. And so I think for a lot of people, this whole idea as far as the poser mentality or, or going out and dressing and acting as if it actually will tend to come back to bite you. Um, I've had that I've seen in my own life, I've seen it in others and that is money. Financial stress in a marriage, is that the most huge? It just nothing breaks down marriage and communication more than financial stress and even like the six months of savings that like that was our goal when we first got going so that we could always feel comfortable with that. And if you, the thing is is once you get to that savings and you get to that place where you have a nest, then you get to that place where it's not, it's never a stress anymore because you have way more than your six months. Speaker 2:     12:50       You have way more than a year, you have way more. I mean you have just way more than any where you're able to have that, that comfort in it. And it's because you were smart with it. Not Because, oh, you've just got lucky. No, it has nothing to do with that. It has everything to do with you managed your circumstance correctly and manage the risk. And I think that's really one of the most important things. You have to be able to manage risks as an entrepreneur, that your number one responsibility is managing risk. And the biggest problem so many entrepreneurs get involved with is thinking that I can spend whatever I want because there'll always be more and there's not always going to be more. And I think that the key for me as again, we've been talking with our our son and our daughter in law is the importance of living within your means. Speaker 2:     13:38       And you can still go out and splurge and have fun and do those kinds of things. But understand that there's, there are laws, especially associated with money, that if you start breaking those laws, you will pay the price and don't have negative 10 negative emotions with it either. Because I think like with our kids, like we always tried to teach them. We went to a seminar when we were first married and it talked about jars and like making sure that you put money in your jars of and create which, which jars they are, right? So it's like a fun jar. It's your savings jar, it's your yacht necessities. You have education. There's six different jars and you can look up just Google six jars if you're wanting to figure that out. But it's super, super cool. And so it just gives you permission to still have fun and to still do all those things and yet still save as you're going along and starting that journey. So anyways, that's the seven secrets, seven secrets of surviving and entrepreneurial bearish. Speaker 2:     14:36       Beg so much. We love you guys. Appreciate you listening to this and hopefully this helps you. Uh, leave a comment, send us a Facebook message, reached out to my wife, tell us your secrets. Tell us your secrets. What have you guys done? Let us know. All right, we're signing off. See you later. All right, everybody. That wraps up our two part series to the seven steps to surviving an entrepreneur marriage. Let us know your thoughts. Reach out to me either through a Facebook personal message or send me an email or a Instagram. However you want to reach out to me. I'd love to know what your feedback is. Or He'd go ahead and leave a comment down below or on iTunes or stitcher or wherever else you might be listening this. I read all those comments out of the game. I'd love to kind of find out your feedback as well. Have an amazing day. Thanks again for listening.

Why Dave Decided to talk with Carrie about Being Married to an Entrepreneur: After years and years of grinding in the entrepreneurial world, Dave and Carrie are now at a point where they feel they can see clearly through the clouds of life. The message that they want to share with you all from this moment of hindsight and excitement towards the future are 3 of the 7 Secrets to Being Married to an Entrepreneur. As entrepreneurs still on the journey they want to share with you the importance of enjoying the journey, the essentiality of transparence, and a personal story or two that just might put your Dave Woodward trivia to the test. Tips and Tricks for You and Your Business: (2:30) Secret #1 Ask Yourself, Are You Enjoying the Journey? (5:01) The Woodwards’ Journey: When You Say ‘No’ to Med School and ‘Hello’ to Uncertainty (8:44) Secret #2 Being Open and Transparent is Essential (12:16) Secret #3 Your Relationship is a Team, Cooperate Quotable Moments: (3:20) “Realize that you also have to look at moments of how far you have come and not get caught up in how far you have to go.” (7:54) “The Entrepreneurial Journey for us was not a straight line, ours us much more of...it was like switchbacks. And that’s just life.” (14:22) “Without that team effort, there’s no way we could have accomplished what we have done. And, I wouldn’t be able to do what I do without knowing that she’d have my back the whole time.” Other Tidbits: As the wife behind the entrepreneur, Carrie has always struggled telling others her role in the family. Important Episode Links:FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- 00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back. 00:18     I'm so excited because this is my second episode of my wife, my Princess Carrie Woodward. So excited to have her here. Uh, we wanted to Kinda talk to you a little bit about what it takes to survive and entrepreneurial marriage. Seven secrets that we've looked at. We've been married now for 25 years and last. So a year ago, January, my son, our oldest son Chandler, got married and he married our first, our first daughter into our family of four boys. And Chandler's the oldest. So he married Fran, she's from Chile. And her experience as far as entrepreneurs, they were the people basically who couldn't get a job. They were always the broke people. And the idea of her husband wanting to become an entrepreneur was something that was really scary. So she was at funnel hacking live last year as well as this year where she kind of got introduced to a different idea of what an entrepreneur was having grown up in Chile, the way out of being an entrepreneur actually was going to college and getting a degree and I becoming a doctor, an attorney, an accountant, something that had a designations and letters behind it, that's the only way you could actually really make it. 01:25     And she got exposed to the fact that maybe you actually could even do better than a doctor, an attorney or an accountant or any other person with letters behind their names by actually being the entrepreneur who actually owns the business. And so we've had a lot of conversations with them and it's been interesting as my wife I were to sit in, you're talking about some of the things that we've learned over the last 25 years and thought, you know what? It might be fun to share those with you. So what are we going to do? Is, is tell you basically seven of the secrets that we've found to surviving being married to an entrepreneur. Sweetheart. I'm gonna let you take this away. 01:58     Okay. So when, when they went to, they're seeing them in this past year of them trying to take on this journey of wanting to chase their dreams and go after their goals and make a difference in the world and really go after their passions. It was just like a total eye opener for me of wow. Like looking back of what our past 25 years have been about. And I think that that was something that really started to make me look at it a little bit different and realize that the first secret with it is enjoying the journey. Because I think as entrepreneurs so many times you get so focused on the goal and it's so much work, right? I mean like you look at someone who is trying to go like that. Let's talk about the Olympics. First of all, they Olympics, I love watching these stories at the Olympics because it talks about what it took for those people to get there, right? 02:50     But with entrepreneurs, we sometimes forget that we're just like that. Like we have to work so hard and all those long training days through our journey in order to be able to get to the place where our goal is, wherever that that is. So I think that that's one of the things that as I, you know, we start talking to our son and our daughter in law that the importance of you guys have got to celebrate your wins and realize that you have to also look at moments of how far that you've come and not get so caught up in how far you have to go. Oh my gosh. That probably was one of the biggest weaknesses I had was the goal was so far out there that I, at times I just, yeah, I'd made a lot of wins and had been successful, but it was nowhere near where I wanted to go or be and our member times, my princess would be sitting there going, but look how far we've come. 03:45     I'm like, yeah, but look how much farther we have to go. And I think it's real important that you take the time to actually stop for a second and look back over that path and realize, oh my gosh, I can't believe how much I've learned, how much I've grown, how much I've made, the impact I've had and who I've become. Because I think part of the entrepreneurial journey is who you personally become through it all. And that's why when you're married to an entrepreneur, it's important that both of you understand there's a becoming phase and that becoming phase super critical, that you have to make sure that you celebrate the wins and you do. You enjoy the journey of becoming. Yeah, and I love that too. What you just said, because I think that's the importance of growth because you know, like, like that quote, nothing ever grows and comfort zones, we all can't stand it to be uncomfortable. 04:31     That's the worst thing in the whole world. But it's the only space that we grow. It's the only space that we change. It's the only space that we transform into who we are capable of becoming. And I think that that is super awesome, you know, it's interesting because a lot of times people get caught up in like, oh, I'm so miserable. I hate my job. I feel stuck. I feel all these things. Well then change it. But they won't change it. Right. Everyone loves to sit and complain, but no one wants to actually do something about. So the entrepreneurs are the ones who chose to do something about it and choosing to do something about it is not the easy road at all. But it is the most exciting, most amazing journey ever. And I think that that, as I look back at it, I think of, wow, 25 years. 05:18     Okay. Can I share that? How we started it? Okay. So I'll just do share this super quick. So when we first got married, we went down, Dave and I graduated from college together. I graduate with my bachelor's. He graduated with his masters. Well, he was going to get a second masters because of the field that he was going into. Well, we get down, we moved down to Texas, we get married and we're in school a semester and a half, right? And, and all of a sudden we have this feeling like, okay, the industry is changing and this isn't where we're supposed to be. We knew it. Like we just had this strong feeling confirmation. We just knew it wasn't where we were supposed to be and where we were supposed to go. So we made this huge jump and this leap of faith to jump out and to start our own business. And it was like, I think back at that now and I'm like, my dad's parents were probably thinking, what are you guys doing? 06:18     My Dad was furious. I'd been accepted to medical school and I bailed out on medical school. I then got a sec, I got a masters in exercise physiology and was then going back and getting them. And I'd just gotten married and now I'm getting a master's in physical therapy at the time. And leaving all of that. I had a full ride 4.0 and my dad's like, Dave, you have to understand you're married. You can't be doing this stupid stuff where you just don't know what you're doing. You're changing your mind all the time. And my dad, no, I really, I don't want to do this. He goes, it doesn't matter. You have to just suck it up. My Dad's an attorney and my mom was a nurse and so professional life was the only way you could ever be successful. And he's like, yeah, Dave, you will not make it as an entrepreneur. You just, you don't understand how hard it is. 07:00     So the interesting thing is that I think the importance of like sharing that story is that you have to know whatever your calling is, whatever your purpose is. And you have to follow that and you have the courage to follow it. And if you follow it, whatever journey it takes you on, it will be the one that you're supposed to go and, but you have to make sure that you are willing to be accepting of going in a direction and creating movement so that you can walk through whatever doors are gonna open for you and know that sometimes when you go in a certain journey, don't get so stuck on, that's the direction that you have to go. Always be open, always be open to what direction it takes you. And if you do that and you just trust the process, you will, you'll find whatever your purpose is, what of your calling is, whatever it is that you're supposed to do. Do you agree? Absolutely. 07:52     The Roi, at least for us, the entrepreneurial journey was not a straight line. Ours was much more of it. It varies. It was like switchbacks, but six days and that, and that is life. And I think that's the part it is for everybody and you just have to embrace that and enjoy it and really enjoy the journey. 08:08     Yeah. And I like, I can't, like, it's so interesting that so many friends of mine as you know, growing up as I was younger, you know, just starting our family and they're like, why aren't you doing what? What you're doing what you're doing? What? And then as I watched them who they had the quote unquote stable job, you know, now they're, they've, they've had to go from job to job to job, to job because they're always trying to grow and change and do things. So whether you Zigzag as an entrepreneur, are you zigzag, climbing up some other corporation, going from place to place, trying to find the job that you want. It's the same thing. So do what you love. Okay. Should we let journey, enjoy the journey. Okay. So the next thing, which I think is perfect, secret number two is do it as a team. 08:48     Super important. I made a massive mistake when I, when we first got going. And that was, I wanted to be the protector, the provider, and make sure that she never had any hardships or, or that I protected her from any of the bad stuff that was happening. And so when things went bad or wrong, I wouldn't tell her. And my princess is smart enough as any woman, is to be able to see all the other emotional baggage that I'm carrying. And she's like, I know something's wrong, gay. What's wrong? I'm like, sweetheart, everything's gonna be okay. Don't worry. I've got it. And like that I, that was a massive mistake because what happened was I didn't allow her to grow and to gain the emotional muscles that happen as you go through those types of a stressful situations together. 09:52     Yeah. So just make sure that you're totally open and transparent all the time and be honest with each other. Because I think that for me, that is where that, you know, like people will say to us like, how, Oh, you're so lucky you've been married for so long and it's worked for you. Are you kidding? Like it has not been a bed of roses and lilies and dandelions. It's been beautiful. And the reason why it is so special is because we have been through ups and downs together. Crazy and crazy ups and downs. And that's what makes the lilies and the roses and the dance, you know, like all of those beautiful things. That's what makes it amazing is because you go through that stuff together. So I think that, um, you know, like we've cried together, we've laughed together, we've done all of those things and, and it's, that's what's made these 25 years so beautiful because, because we've done it together 10:26     and I think that's the most important part is you have to be willing to share. And at times, especially the hard stuff, those are the hard conversations nobody wants to have. But as you have those and you grow together through those, it makes the wins so much, so much more amazing because you literally can cry through the winds in gratitude because you did it together. 10:47     Yeah. And just, and I think like that being, because okay, Dave tree, you actually jumped forward that was open and transparent about the good and the bad. So that, see, we'll call that secret number two now be open and transparent about the good and the bad. So the other thing to add to that is being open and transparent with the good and the bad. Be forgiving of each other. I think that, you know, as I'm around like other couples and stuff, you know, and I hear, I hear people complain about each other and, and, and it just, it's so good for me because it makes me look at myself in the mirror. It makes me think, wait, do I do that? Do I complain? Do I, do I not just stand to the side and, and, or not stand to the side, but stand next to him and kind of, you know, make sure that I, I'm there for him and that I'm, that I'm positive and that I'm supportive. 11:37     And that even when he has to share with me the ugly and he's being transparent and honest, that I'm appreciative of it and I'm grateful for it instead of angry. And I think that that's, it's not an easy thing to do. No, it's not an easy thing to do, but it's so, and, and we're continuing to learn that as, as, as years go on. But it's important to make sure that you, um, that you make sure that you're open and transparent and when your partner is being open and transparent, be grateful for that and allow yourself to receive it and accepted. Okay, so let's move on to do it as a team, which we're going to call that number three now. And what we were talking about with that was understanding your position on the team. Right? Okay. So what does that mean? That means like, you know, not everyone can be the quarterback. All of our kids have been really into doing sports growing up. And it's so funny, like you have all the parents are like, I want my kid to be the quarterback, or I want them to be, you know, this position and the one that gets all the attention and the wide receiver or the light Becker. And it's important for them to understand that the a team cannot be successful unless everyone understands their position in every position is just as important as the quarterback. 12:49     I think that's real critical. My wife has been amazing as far as supporting me through a lot of these crazy ups and downs. And I think for, for me that the most important part of that has been making sure I reciprocated as well. There's things that she wanted to do and I needed to make sure that I was there to support her in those things. Uh, one of the things, my wife is an amazing athlete, amazing runner. Uh, she's literally a world class marathon runner. And I, it was, even though at the time, running wasn't one of my greatest passions, I knew how important it was for her. And because of that, we would spend time going out and I would be there on her early morning runs on Saturday. She'd get up at five o'clock in the morning, go on long runs and, and I'd be out there bringing the water tour or doing everything I could to support her in that as we've traveled to the different events to make sure that I was there as a support because she had been there supporting me through thick and thin through the ups and the downs of the entrepreneurial journey there was important for me to be able to do the exact same thing. 13:50     And I think too often we get focused on it's only, it's a one sided approach. You Ha if someone's going to support you, you have to be able to reciprocate that. And for me, reciprocating that has been, uh, making sure she's able to find the things that she enjoyed and to really encourage her to go out and to do those types of things. At the same time. She's been an amazing support and I traveled a ton and even I traveled quite a bit right now. And with that, she's always been home taking care of raising our four boys. And without that team effort, there's no way in the world we could have accomplished what we've done. And I couldn't, I couldn't go and do what I do without knowing that she had my back all the time, 14:34     which is a give and take and so many ways because I think that one, you know, what day was just referring to is probably a whole nother secret. And that is don't get lost in yourself and make sure you have your own hobbies and things and things that give you for fulfillment. Um, and I think that, you know, Dave's always been really, really good at, at making sure that he pushed me towards that. And I am so grateful for that. And I think that, um, you know, for me there's been, there's been years and, and different, you know, things that we've done where we've worked together side by side. There's been things where we've done our own thing. And then there's been times where I've realized or not, I, we have realized as a team that in order for our team to be successful, in order for him to push at the level that he can push, I needed to be the one to take care of the kids. 15:26     And, and you know, that's a hard thing because sometimes like, like you get, you know, you go with people and I met, I'm, you know, in that phase where people are like, oh gosh, you know, what is it that you do? You have such great kids and, and we, we, we have been blessed with an amazing, amazing, amazing boys and I couldn't feel and be more grateful for that. Um, I also know that, you know, we've had our ups and downs, you know, the normal struggles and things that every family has. People you have, everyone has it, everyone has it. But I think that we've worked through all of those and we, because we've stayed so close as a family, meaning that we had to kind of set our team up a little bit different and realize that, okay, with the level and intensity these last couple of years that Dave has been pushing or different times in our life that I needed to focus on the kids. 16:18     And that was a hard thing for me and some places because, you know, we'd go to these events and be like, oh, so what do you do? And I'm like, Oh, I am like managing the home front so that we can all, so that we can make this thing happen. And I think that that's the thing is that you have to be, you have to know that not everyone can be the quarterback sometimes and it's give and take with each other spouses that sometimes it's for you. Sometimes it's for them. Um, and these last, uh, you know, a little bit, it's been 100% as these kids, you know, we've had weekends where it's been intense with the kids in there, all the different things that they've been having to do. And we've just had to know that, okay, this is what my position on the team needs to be. 17:02     This is what his position needs to be on the team. Does that mean what everyone else has to be like that? No, you have to decide what your plays are, what your team looks like and you got to decide how that's going to work so that your family can stay together. And for us, our family reunion, that was like one of our huge goals for us is that it didn't matter how much money we made or how much success we had if our family was a mess. And I think that, you know, just looking at different, different things that you go through in life that I'm watching my kids like how close they are. And I really, and I am grateful that we did our team the way that we've done where we've just really hunkered down and tried to manage what position and 17:50     everyone is in different stages of life so that we can, um, try to create that, that family unit that we desired to have. I think that for us, one of things we've gone, we've tried to live by is that no success can compensate for failure in the home. And we've really tried to focus most on family and to make sure that as we're doing that, that our family came first. Not to say there's an equal balance at all times, but honestly, the most important thing for us has always been to make sure that we focused in on and making sure that that happened. All right. That is the first three secrets of our series of seven secrets to survive and entrepreneurial marriage. So please first of all, let us know what you think about it. So if you don't mind either leave a comment down below, send me a personal message on Facebook or Instagram, email, whatever, however you'd like to reach out to me. 18:41     But also let me know what are the things that you've done. Uh, one of the things that you're doing in your marriage as an entrepreneur, how are you, what are the, how are you surviving as the spouse of an entrepreneur or an entrepreneur or as the entrepreneur self? What are the things you're doing to make sure that your life and your spouse and your life with your family is, is fulfilling and most importantly that it's, it's not all business business, business. So let us know. We're super excited to hear about that and tune in next time before the second part of the remaining four secrets to surviving and entrepreneurial marriage. 19:17     Harry, thank you so much for taking the time to listen to podcasts. And one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people and that is are one funnel away challenging. If you don't mind it, it's something of interest to you. We actually will pay you $100 for anybody who signs up for the one funnel away challenge or if you want to go ahead and sign up and do it yourself, just go to one funnel away, challenge.com again, that's one funnel away, challenge.com sign up, go through a 30 day challenge. Uh, it's one of the great things. We've got Russell basically giving you a 10,000 foot level. Julie Swing comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So heels you to hold your feet to the fire. Super Accountable. We've had more people get more success and things out of this than anything else. So go ahead and sign [email protected]. Thanks.

Standing on stage at Funnel Hacking Live this year with all the partners and their wives, during Garrett J. White’s presentation was one of the most impactful things I’ve had happen to me in a long time. Funnel Hacking Live this year was a huge milestone in so many ways.  As my wife Carrie and I drive home from a weekend getaway to recharge after the last few crazy weeks, we reflect on the impact Funnel Hacking Live not only had within the community, but that it had on us as well.  So my question to you is this: who do you see? And more importantly, do they know you see them? ❝ You’re not alone! So many times you feel like you are completely 100% alone in the journey in this entrepreneurship, and trying to go after your dreams” - Carrie Woodward Some Topics Discussed This Episode: What Funnel Hacking Live was like for Carrie, the Wife of a ClickFunnels Partner The Tribe YOU, as Funnel Hackers and Entrepreneurs have Sharing it ALL! Welcome Home Funnel Hackers! ❝If you are new to the ClickFunnels family, welcome home!” - Dave Woodward Important Episode Links: One Funnel Away Challenge DotCom Secrets Book Contact Episode Guest: Email Dave Connect on Facebook Follow On Instagram Episode Transcript: 00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. 00:17     Hey Everybody welcome back today. This is going to be a fun little podcast. I'm actually driving back from McCall, Idaho. I've been up here for the last couple of days with my wife. Just recuperating after a really almost 60 days of just busy life, crazy business stuff and wanted to just kind of take some time. First of all, introduce you to my wife. You'll hear me refer to as Princess, but she is the whole reason I've done all that I've done. And we're going to, uh, as we were up here, I've decided I'm going to do two different podcasts with her. This one here is going to be a reflection of some of the things that happened at Funnel Hacking Live. And the other one will be more along the lines of entrepreneurial, marriage and success and things of that sort. So it's gonna be a two part series here. 01:03     So this one here again is focused on I See you, We see you. It also can be referred to as I feel you. We feel you. And this really came down from those few guys who were at Funnel Hacking Live, had the opportunity of, of seeing Garrett White's presentation and what Garret was up on stage. He actually ended up bringing up all of the founders and partners of ClickFunnels and their spouses. And it was really one of the most impactful things that I've had happen in a long time. Um, we've been going along four and a half years now and there's a lot of things that happen behind the scenes. And what happened was we had the opportunity of basically having Garrett bring us all up on stage and look out over 4,000 people while we were there. He then basically almost had us in somewhat of a chant, basically going back and forth between the audience and us on stage. 01:58     And it was, uh, really one of the most emotional experience that had a long time as I actually felt. The gratitude and the appreciation of 77,000 customers represented by 4,000 that were there expressing gratitude and appreciation and at the same time seeing what we've done to try to build this. And at the same time, reflecting on them with those things that we've seen and what we're trying to do. But before I go too much more into that as an introduction, I want to bring on my wife. Uh, this is the most important person in the world to me. She has, we've been together now over 25 years, been married over 25 years. So, this is my wife Carrie Woodward my princess. Hey, so we're super excited to be able to spend a few minutes are kind of going through this. So sweetheart, tell me what was Funnel Hacking Live like for you this year? 02:58     I think the cool thing is, is that when we walk into the place, when were first setting up, when we first get there, and we see this, this months and months of this vision that they all had of how they're going to pull it together. And the long nights, the long days and long weeks along months, the hours and hours of lack of sleep that they never get. And um, all of a sudden you walk in and you see this and there's always a moment where you're standing there and you get emotional because you're just like, okay, they did it like it, it came together and then you realize like they didn't just do it. We did it like we all did it, we, we pulled together and it, and it just kind of came together. And, and, and why was it we, because it was we, you have to do it as a team in order for these guys to be able to keep going. 03:51     And I think that that was so powerful for me was when Garrett did his presentation for those of you guys were there. Oh my gosh, it was amazing. But it was super powerful because what he tried to show people was, you're not alone like so many times. You feel like you are completely 100% alone in the journey of this entrepreneurship and, and trying to go after your dreams and whether you've got a full time job or that works from eight to five, nine to five, and you know, you get paid a certain amount. There's still crazy stresses that come along with that. But you have a different family, a different tribe with whatever career, whatever job, whatever type of thing it is that you choose to do in life. And this particular tribe of people of entrepreneurs are special. And just to see everything that they go through is, is just so powerful. 04:42     And as I, um, I was standing out one one day and this, this amazing young mom came up to me, her name was Paige. So if Paige is listening. I just want you to know that I saw you and I felt you. And she came up and she just started to get emotional and she said, tell me. And then she stopped and she started sobbing and she said, can you tell me everything is going to be okay? And she couldn't get her emotions under control. And I was like, ahh! Like I felt her, I, I knew exactly what she was going through because as you know, the time of just building, building, ClickFunnels and doing this as a team with so many amazing people, um, there was those times when you know, you have to step back and go, okay, this is a huge jump of faith. 05:30     This is a huge leap of faith. And you see everyone hunker down and make so many sacrifices, families and spouses and also the people who work behind the scenes that so many people don't know about that. You see them do that and, and they do it. They're doing it for their families and they're doing it for you. And to see that and to see that that journey, that so many go through that as you keep pushing and as you do it together it works. And when we, when we got up on that stage, you know, Garrett pulled us up, he pulled up some other individuals and had them go through the same experience and then he pulled us up and had us say to the crowd, we see you. And they said it back. We see you. And it was so powerful to us. Like all of us were sitting up on stage and bawling like babies. 06:22     I was so incredibly embarrassed. I couldn't get my emotions under contr. It was so bad. But I think it was just like years of it. of just like seeing it come to that point of the long days, the long nights, the stress, but also the wins like the incredible wins. And I think that that sometimes it's something that we forget to celebrate, but just to know that we see each other and we know each other and we know each other are there. And I think within the entrepreneurial world, sometimes it gets lonely but you, because you are doing it alone a lot. But often we don't realize the importance and the power of allowing other people to know that we're seeing each other, that we're feeling each other and we're appreciating each other because that is, it's powerful. And I know for me when we were standing up on that stage, it was like, I just felt like I would just, I mean man, my bucket was just filled with like so many awesome, wonderful, like amounts of energy that was thrown at us and love and support and, and I just felt like, I hope that everyone in that room could've felt that with us too. 07:27     That we were throwing it back at them. That we like we sit and we, we, we have the like we want them to be successful and you know, we, we pray for our families, you know, whether whatever being it is, whatever higher power it is that you believe in for us, for me it's prayer, but we, we do that. We pray for you guys for the all of those out there who are, who are in our tribe and who are working with us and how we just want them to know that we're seeing them and we're feeling them. And for my sweet friend Paige out there, we see you and we feel you and we, we just want you to know to, to keep going. And I think that that was such a powerful thing because in the same time, that is when Dave was having the experience of like, oh, should I keep this podcast going that I'm doing, should I keep it going? 08:11     Should I keep it going? I don't know. Like you just feel like nobody is seeing it. Nobody's feeling you because you're, you see them and you feel them, but you don't know if they're reciprocating it. Like if they see you and they feel you back. And it was so awesome for me to see him and to feel him, feel so many people coming up to him and sharing with him how much they appreciated his podcast and his message. And I think that, gosh, like that just made me learn from an outsider. Just seeing him and seeing the people reach out to him and to reach out to, to us as, as spouses that you guys like. It is so powerful to share, you know, with your loved ones, whether it's just people in your home or your family or your friends around you, your community, whatever the heck you're community is, let them know you see them and that you feel them and that you appreciate them no matter what it is. That is so powerful. And I think that that is like, um, something that amazing that I learned from just this Funnel Hacking Live is the tribe that was there of so many people reaching out to each other and just letting them know that they see each other, they feel each other and, and they have each other's back and like keep going. You can do it and, and, and keep moving and keep like, just keep being awesome. 09:34     And again, really we want to make sure that you understand how much we appreciate you. If you're new to the ClickFunnels family, welcome, welcome home. I think, uh, as an entrepreneur it's one of the most lonely times and yet at the same time, I hope, uh, anybody who's listened to this, uh, that you feel we, we're here for you and for your success. It's been one of the most fun journeys, most stressful journeys, and yet at the same time, nothing excites me more than, than seeing someone have success, whether it's an eight figure award winning plaque or ring or a two comma club ring, or if it's literally the first thousand dollars. I remember the first thousand dollars I ever made online and I seriously, I thought I had won the lottery. 10:20     It works. It really works. 10:25     And I just want to make sure that I just, just, no matter what you might be going through, just keep going, just keep going. And I think that that's really the, what I've, I've seen the benefits and the blessing so much over the course of the last two weeks, especially just the value that exists when you just keep pushing. You just keep going and going and going. Sometimes you just never know when it's going to actually hit, but it actually does and it always, always will. And just again, want to make sure that we encourage you to never ever give up on your dreams, never give up and just realize that you truly are just one funnel away. Having an amazing day. This is my wife, my Princess Carrie. 11:04     Hey, hey 11:05     and Dave Woodward signing off right now. Thanks so much. We'll talk to you guys soon. 11:10     Hey everybody. Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel away challenge. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge or if you want to go ahead and sign up and do it yourself, just go to onefunnelawaychallenge.com. Again, that's onefunnelawaychallenge.com sign up, go through a 30 day challenge. Uh, it's one of the great things. We've got Russell basically giving you a 10,000 foot level. Julie Stoian comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll just hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign up @ onefunnelaway.com. Thanks.

Why Dave Decided to talk to Stephen Esketzis: Stephen is a man of many events. With it only being the beginning of March, he’s already been to seven. Now he’s here to share with you how to maximize your effectiveness at any event you go to. With questions from “How do you differentiate between cockiness and introductions?” to the age old question of “Do I need a wingman?” he answers them all. Tips and Tricks for You and Your Business: (1:02) What’s the Takeaway From Every Event You Will Ever Go To? (2:56) Stephen’s Learning Philosophy is Very Similar to Our Other Beloved Stephen (5:54) How Stephen Went to Todd Brown’s Event With the Game Plan in Mind (8:22) Go to the Event and Get Your One Thing, Relationship or Knowledge (11:02) THAT Guy, You Know Who I’m Talking About (14:42) How to Prevent Yourself from “Peacocking” at Events (16:10) It’s Important to be the Connector (19:59) Stephen’s System to Meeting the People He NEEDS to Meet for His Business (21:54) Meeting Strangers is Networking...Just Don’t Be Strange (25:20) Introducing Yourself Without Bragging About Yourself (27:05) The One Question to Rule them All: Do You Need a Wingman? Quotable Moments: (3:34) “For me it’s all about compartmentalizing the content and going to the people I need to at that time.” (15:20) “I think to me the key is to be yourself. Again, I love the whole thing of not being cocky or draw attention to yourself but the most important thing about networking to me is, and you and I have talked about this before, you have to always be adding value.” (25:49) “You describe what you do, you don’t describe the money that you’ve made when introducing yourself to others.” Other Tidbits: Dave started with some of Dan Kennedy’s initial events Just go to the event you need, and get what you need from it If you are one of the people who knows people, then people will know you. Important Episode Links: The Lazy Contact AppFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Every welcome back to [inaudible]   Speaker 2:   00:18     great. This is that kind of crazy deal that happened here and want to make sure you kind of understand what's you're about ready to listen to. So I was down at TAC traffic and conversion this last week and ran into our very first dream car award winning affiliate Stephen. It's gets us. And while we were there, I thought, you know what? He's never actually collected on the his dream car because he was living in Australia. It's like five times as much. And so I thought, what, what if we just get you a Ferrari for the day here while we're in San Diego is we wouldn't out and got a fry. Kevin Nance and joined us and we started filming, drove over to core Natto, hit the Cornell of bridge. Uh, I spent some time over by the hotel del and just had a great time. And while we were there we started walking up and down along the beach and Kevin was filming basically some of the things that he's done that uh, Steven's done to become a number one to feel it. Speaker 2:   01:04     But then also some of the things that just Kinda it lid became this open dialogue of events and why we're traffic conversion, why you go to events and and just kind of a success story type of interview. So I thought it'd be kind of fun just to strip the audio from that and let you guys listen to it. So understand that the audio quality is probably not that great. There was a lot of wind and a, we're at the beach and things but I think the contents worth it. So I want to at least give that to you guys. It's a listen to it, enjoy it and let me know what you think. Speaker 3:   01:32     Steven and I are actually out here. Traffic and conversion. This is the second event that I've been to so far that actually the 30 benefits you so far this year in which the fourth event I pinches of my, the shield. It's been to four events in the first 60 days of the, of the year. And one of the things I've seen Steven at so many different events over all the years, what we want to con talk about is why do you go to an event and when you're adding event, how do you maximize your time? There's a ton of stuff going on. There's networking, there's content. It's really just trying to find out what are the secrets that you can, why does anyone want to go to live event? How do you get the most out of the live event? And that's kind of suffered talked about right now. So it's even having that so far you've been to the ship. Just the first one. This is number three. Number three. So it's, it's pretty crazy. The 25th, 26th of Jan of February. Yeah, this third. My fourth. So inventive 70 ventures. You can be as chair. It's been crazy. So why do you go to events? Look, to me it's Speaker 4:   02:25     the biggest thing initially was the content. Um, when I got into digital marketing, it was all about learning the content, learning what was working and really being able to apply that in my business. But as I've grown as a business owner, as a marketer, it's never become a lot more about the network. Now. It's really been connecting with the right people and really getting in front of those people that are either going to be decision makers or Jv opportunities or maybe you've got some synergistic way to work together. Might not be right now, but you might have something say in the next six months or 12 months or something down the line. So for me, looking back now in reflection of the, all the events I've been to, uh, the Speaker 3:   02:59     networks and the opportunities that have come from that may not have had a direct ROI straight away, but it's just incredibly Roi over time. I think that's, for me, that's one of the things I loved. I remember when I first got started, I was, gosh, it's been over 10 years now where I was going to a lot of Dan Kennedy's and Bill Glazer's GIC events. This is all about breakfast, [inaudible] marketing, even pre internet marketing type of stuff. But I remember it, those events being so fascinated by the people who are crushing it and I want it so bad, he's wanting so bad to be there. I want it. I want to just to feel like I was successful. And at the time I was like, oh my gosh, I'm never going to get there. And you saw all these people who were not just gurus but these are the guys who were actually just crushing it on stage. Speaker 3:   03:42     Yeah. And more importantly in their own personal and business life. And I think the main thing that I saw at that point was how valuable that networking was. Yeah. Cause I agree with, at first it's all about the content where you go and you're there to learn the content and then implementing the content. I think that for me the hardest part was I would get so excited and so motivated there. And then I get home and man life, each of the patients like, oh crap on, never going to be able to do that. And you get hit with so many ideas as well. So you'll like not only do you come back and you, you've lost all your energy, but you're like, well, I know a hundred different ways I can go, which way is the best? So how do you deal with information overload at an event? Speaker 3:   04:21     So for me, all I take going into an event with a bit of a game plan. So I say, well look, where do I, where am I now? Where do I want to be? Who the key people I want to meet and what's the key content that I need to take away from this meant anything outside of that I'll learn, but I know it's not going to be implemented there. And then it's something that I'm going to come back to or might make a note of the people that are experts in that field. So if that issue comes up or I want to learn more, I can then reach out and go back to that note. So for me, it's all about compartmentalizing the content and going to the people that I need to at that time. I should funnel hacking live. Steven Larsen, Tata principle. Speaker 3:   04:53     I think that is so critical, especially when you're attending an event here at the time was referring more towards books in and content things he was learning. But it's this principle as far as just in time learning and seeing and you're just kind of talking about that where you had a game plan as far as when you're going to the event, you're like, you know, I need to learn Facebook trap at or I need to learn copywriting on. I'm going to this event to learn how to shoot video better. Or did you go with a game plan as far as what is the next step that you need? So, so often a lot of us are like, oh, I'm just going to capture every single thing and it never works that way. So Steve was like, okay, it's baby steps. Okay, all I need is I want that step, whatever that information pieces there, that's what I'm going to get. Speaker 3:   05:29     And then it's like one step at a time. I think the problem that most of us have when we go to an event is you get this massive overwhelm. And I think the biggest problem I find for a lot of people who are going to events is they don't go there with a game plan. So excited. They're so motivated. So what were some of the events that you've gone to where you had a game plan and what were you looking to accomplish? Well, I mean, it's off into a whole lot of different events I've been to for the record. Real quick. How many events have you been to? I've seen, I'm into a ton of events and I see you at all, every one of them. Uh, I've Speaker 4:   05:58     lost count. Honestly. I have lost count all the big digital marketing events. I've probably, you've seen me, uh, you know, uh, uh, I don't, like I said, I've lost count. I've been to all the funnel related ones and digital marketing ones, that traffic ones, the even business growth ones overall. Um, there's been a whole mix. Um, but it's, and now we've actually launched our own events company in Australia. So we're running our own Australian digital marketing event, which is crazy. So I've been on both sides of knowing what a good event it looks like as an attendee. And now I'm going to know what a, hopefully a good event it looks like as someone running one. So give me an idea of something where you went there with a purpose in what you got out of it. Yeah, so, so here's an example. I was at a marketing funnel automation run by Todd Brown and other click funnels affiliate actually, who's, you know, did actually, it did really well on the VA first book launch. I remember. Um, so did a really good job. I think he got a car too. It didn't, it was actually our very first dream car award winner. He and Jeff Walker, Jeff got the Ferrari and Todd actually, uh, was given the first check. Yeah, I remember that. So yeah. Anyway, I was at his event, this was going McAfee in years now. Um, and he's events specifically for copywriting and really getting this big idea. Um, it's something that that event is really well known for. And at that time we had an alpha. Speaker 3:   07:11     It's launching a health website. It's, I was like, look, I really want to understand the principles behind creating this offer and getting it right to the right people. So I just circled all the sessions that I had at that time, uh, that I wanted to attend. And that was it. I was just there for those sessions. Anything outside of that, I was going back, working on taking the ideas from what I just learned and seeing how I could implement it. So that way you don't have a thousand things going on. You've got that tunnel vision. So you've got, you've gone to your session, get the takeaways out. One of the ones that are sessions that I got a lot out of was it, Laura was speaking there talking about how they do this copy's lining or whatever it was called. Um, mapping out all their different objections and handling those in the sales process. Speaker 3:   07:50     So I was looking at that and yeah, it was phenomenal. I mean, you know, you take content and then you've got to go back and implement it. I think if you just sit there and then you go, all right, next session, next session. It's like a drug. You just kind of get out of it. You know, you're stuck in there. I mean the contents, awesome, don't get me wrong. But you know, you also want to make sure that you're executing the content. Um, so for me it was just, yeah, you to have that tunnel vision and no, yeah, it comes up. So I know the very first one I went to, and it's sometimes if the person doesn't know what they want, I just tell him, just go and immerse yourself in the experience. So the first time, if you don't know what you're wanting, I would say you just go and just get the feeling. Speaker 3:   08:27     Uh, one of the greatest things for me as far as events is you are with a group of likeminded people, which as an entrepreneur, you'd never remember. You've been doing this a long time now. And the first time, same thing for me. When I first got started, I was like, there's no one liked me. I am all by myself. Yeah. So the very first thing I tell people, if you're trying to go to an event, what I highly recommend the very first time is just go and soak it all in. I don't care if you get anything else out of it. Just besides the idea of what is possible and sometime just that dream, it's capturing the dream. The second thing I tell people is when you're at an event, after you kind of get a little handle for it is to do exactly what Steven said and there's different types of events. Speaker 3:   09:06     So like funnel hacking live is all in one room and it's choreographed to make sure that you get a whole bunch of exact steps that you need to take. A TNC is more of a trade show where it's broken down into multitracks and so you may be on an agency track, we may be on a copywriting track and so you kind of have to find out how the event is set up. But I love what you said and that is too often people go with this idea as far as, I'm just going to get everything. If you get that one thing, all you need is one good idea. Sometimes you just get that one good idea and you're one funnel away. Yes. Right. And what you were talking about was you literally got that and left the event. Yeah. Left. You didn't go off and implement it right then and there. Speaker 3:   09:44     Well I mean cause that's the thing, you're getting shocked. Gung Ho, it's like a machine gun. You're getting all these different ideas, all these different nuggets coming out and they're all great, but you know, or you can only implement so much when you're at that event. Um, and keeping them on as well. A lot of events have recordings that you can take advantage of. So if you don't get it wrong, then the contents oil is generally available light if a purchase or online, um, Nordics as well tends to come out to a lot of events. So you take advantage of those. Um, you know, there's different content opportunities that he's pointing, but when you're there, you've only got one opportunity to connect with people. So for me right now that that's that time opportunity. Do you want to meet people and make the relationships? It's funny, I had this conversation with a friend of mine the other night and it was saying that in digital marketing we're all online, right? Speaker 3:   10:27     But I know the most meaningful relationships with me and coming person. So it's so ironic that we're in a digital industry where everything's done online. All of these funnels online, we'll have hedges online, but at the end of the day, the most meaningful relationships and partnerships and joint ventures and will come from in person events. Um, and I just say that as, you know, it's so powerful. Just if I looked back and I didn't go to one event, there would be no one in the industry would really know. Even the success and any results that I've put together now we'll most likely not be there. And it's also like you said, lonely. You know, it's a, it's a journey that you're going on your own, so you want to have that support along the way. Well, it's funny cause I didn't know steam was coming this week. And so I flew in, left at six o'clock morning flight from Nashville to get out here because I had to be on a yacht, which I know. Speaker 3:   11:11     Tough life. Third World First World problem for sure. So I can get on this yacht, 150 foot yacht brand separate, set up, great experience. And the very first person I see on the yacht is Steven. And I'm like, dude, what are you doing here? It's like I'm networking, I'm knowing these people. And that was before TNC even started. And I think that's one of the things again, all of a sudden you started getting these invites and, and that's the other thing, you know like I think one, one saying I've heard a lot and I totally agree with there's a lot of these deals are done at the bar where whether you're drinking or not, the idea is that you don't have to be in the sessions to be able to do a lot of these deals in network. It's at these after parties. It's up. Speaker 3:   11:47     The networking events is that the mixes? It's, maybe it's just in someone's hotel room, just having a chat and maybe it's just organizing a meeting at the coffee in the coffee store inside the hotel. That's where the real money's made. That's where the real opportunities and the deals are. Um, you know, because it's those one on one connections, all those introductions, hey, have you met this person? And you might be in a group of three people and you'll introduce yourself to other people. So I found like, you know, last night I was at a Clickbank, a sponsored event. And when I went there, there's, you know, or might be in a room with a bunch of people I know, and all of a sudden they're making introductions. Hey, this software is fantastic. If you check this person out, the founders actually just there, let me go get him for you. Speaker 3:   12:23     And one little connection like that at an ad on Facebook is to build the relationship. You'll go home next week and said, hey, you remember when we caught up clickbank? Oh yeah. Awesome. You know, I can't wait. Can you actually tell me a little bit more about what you do? I'll try it on my offers and away you go and that could be a huge successful partnership on that. I love that. So a couple of things as far as networking goes, don't be the person who's basically a whore just handing out all their business. That's probably wrong terms here. Don't be a person sleazy dealt be a sleazy person who's just as right. They give away their gifts, their business cards to everybody. We actually all hacking life and someone was actually putting their business cards on the top of every year and they're like, dude, are you serious? Speaker 3:   13:02     You think that's been known as the Urinal Guy? That's terrible. Why would I want that? I never have any business cards and there's a couple of reasons why for me, I never want a business card because I know what I do with business cards when they get home I get, they just get thrown away. They didn't typically don't even get home. They typically go right in the trash. What I want is I want some grabbing their phone and I want them entering my contact information in their phone or to take a picture with the two of them. So you all of a sudden he grabbed the phone and we'll just even do this with Steven and I saw all of a sudden just grab your phone Elvis. You say, Hey, you know what I mean, take this picture right now. That picture now goes into the contact information with Steven so I can now send them a text or anything else saying, hey, it was great connecting with you at TNC. Speaker 3:   13:44     Now we've got more of a relationship and you can respond to that. So I've, I haven't carried business cards in year one little hack for this and it's actually why I built this little free app and it's going to be a small plug here, but I promise you it's going to pitch or anything is a pitch and it's not a pitch. I'm not going to pre sell you. There's not always be trolls. There's not going to be a stack. Um, but uh, credit this APP called lazy contact. And what it does is you put your information in and then all you do is scan the person's foreign. Exactly. It. Just pull out your camera and you just hovered over the tall. Then I can get a picture of this and then that adds contact. You Click it and then you just hit save and now you've got my contact information. Speaker 3:   14:26     Dude, that was really it. You've got my number, my name, my company, every day. I want that. Yeah, that's fantastic. Rosie, contact, lazy contact, purple F, lazy contact. I'm sure it's in the APP. So free. Totally true. Anyway, all right, so one of the things I always get asked is how do you dress for the event? Now, this kind of stuff, I never, ever, ever do it. The only reason I'm doing this today is because I had to pick a Ferrari that I didn't own and I bought. You know what? Easiest thing is more bling I have. The less confusing it's going to be for the people and it worked. I literally got in the car, put my hand on the steering wheel in the very first thing. The guy goes, dude, what sport did you play? Well, I didn't actually win this at a sport. Speaker 3:   15:06     I said, actually that's one of our 10. It's our eight figure ward. He goes, what is that? Oh, it's free business had done over $10 million. And he's like, dude, you guys are making some serious money. No questions asked after that. As far as what, what actually his question was, how do I become a sales guy for you? That was the other question. So normally I do not dress like this when I'm at an event. Um, I prefer to be a little more casual. Stephen's attires we probably too casual today, but uh, you know, uh, I've had a mixture of it tell us. I think it really depends on the context as well. It does, it depends on what you want to get out and we'll talk to the impression you want to make, what event you're going to. If you're going to a networking event then you know, maybe would be more casual or if you go into it like last time there was a market as bullying might want to be a bit more dressed up. Speaker 3:   15:50     Um, I don't think there's a term I've heard called peacocking. I don't know if that's a US thing, but you want to be like super cocky. This is total be deciding to when you're just standing out with everyone. Um, that's not my vibe. Uh, I like to just know mixing in and, you know, go with the flow. I think as long as you follow the dress code of what the event of you've done with precise business, casual is always safe. I'm typically button down shirt, jeans. Um, I prefer a tee shirt sometimes that's a little casual and fun. Yeah, I was just going to say, and it also depends on the weather of the place. That was the biggest problem I had with this trip was on one day I was phrasing. So I had three jackets on another day. Like today I could be in shorts and a tee shirt. Speaker 3:   16:34     Um, you know, and not having any problems. So all of a sudden make sure you definitely check the weather of the event you're going to give us. I've made that mistake flying from Australia, told theU s events and I'm leaving from one climate, going to the exact opposite of another. Um, so yeah, that's, I don't want to tip, but check the event and check the weather. I think the key is just be yourself. Again, love the idea as far as don't do the whole peacocking thing where you're drawing attention to yourself. The most important thing about networking for me, you and I've had this conversation before and that is you have to always be providing value. Like what Stephen just did as far as, yeah, it's his own app, but the value app, that APP was huge. And I think that the key is just provide value to people. Speaker 3:   17:15     And sometimes when I remember I first got started, I thought I had no value at all. In fact, I was talking, uh, so we had a dinner cruise last night with 112 people that we knew in this area. And, uh, Keith Yackey and Pete Vargas won't see we spot click funnels sponsored it. It was pizza and, uh, Keith event. But the cool thing about it was there was really no peacocking going on and there was no, no one was trying to one up each other, but they were all trying to provide a ton of value. And the one thing that Keith said last night that that was so important that was the connector gets all the love. And I was like, Keith boy talking about, he goes, well dude, you're not going to, I've known Keith for over 10 years now and I've seen him at different events and he loves to be the connector. Speaker 3:   17:58     And what I mean by that is he's not providing any value per se as far as he's not up on stage teaching about how to do Facebook ads or youtube and Nielsen. One thing that he loves to do is connect people. And he says, the connector gets all the love. And as we were shaking hands with everybody as they're written off the yacht last night, well they were saying was they were just so appreciative for that event because it connected people that brought people together, provided them an opportunity. Now you don't have to do a whole yacht experience, but what you talking about was just even in the bar and you're like, oh, you know, I actually know someone who would be great for you so you're not taking it all on yourself. You're saying, you know, Steven, let me introduce you to Kevin. Kevin's great at at videos, great at this kind of stuff. Speaker 3:   18:37     And Steven's like, awesome. He will remember me as that connector. And the more connections you can make with people, more value you can provide to people, the greater of a resource you are then perceived in the eyes of everyone else and then all of a sudden everyone's like, I don't know who, who does this? Who does that? Soon you become known as the person as the Goto. I don't know who it is right now, but as Steven, he'll know someone for sure. And that's the one of the things, if you don't feel like you have any content value, be the connector, that connector value gets all the love. And I'm thinking of the other ones to add on top of that as well as host events. Like you said, like feel free to host your own events even if they're not around a specific, you know, might not be a monster one or something, but it might just be a casual drinks and say, hey, we're watching this unofficial get together full this event. Speaker 3:   19:20     And that's a great way to kind of capture attention for attendees. You might not even know. Cause I remember the very first time I came out to trafficking conversion summit, I was about 19 years old, something like that. Those are probably the same Thomas sided with quick funnels as well. And um, I attended a Superbowl party and someone posted in the Facebook group, I think it was the click funnels group saying Bruce at TNC we've got a, a, you know, a Superbowl party going on, whole bunch of young entrepreneurs, feel free to come if you want. So I sent them a message. I said, look, I literally just landed two hours ago off their 21 hour trip we'd love to attend. I went there and now looking back, four years later, these people are running eight nine figure businesses and these people are young like, you know, then my age, they're doing these crazy things. Speaker 3:   19:59     Back then they would just get into the industry there. They're running some crazy businesses. I'm using click funnels of me, affiliates doing whatever they're doing in the marketing world, but it just a one little random catch up and I made the effort just to say, yeah, I'd love to come. Well, you know, let's do it. Let's just organize, put yourself out there a little bit outside the comfort zone and I need nobody, you know, some guy from Australia who didn't know anyone and just say, look, I'd love to attend. Or you know, what can I bring to the party? How can I make it better for you? It just helps, you know. So little things like that. Put yourself out there, host some events around for the bigger conference or is a great way to network. I told him these weird just kind of talking about it as far as the event side of things at the wholesalers, all own events. Speaker 3:   20:39     Uh, last year actually here at TNC, uh, Andrew Warner was here. It was on the, the dinner yacht. Uh, we did with Pete and key and then like what you said, he ends up hosting Scotch night and he just invites him bucks buddies up and they drink scotch. I don't drink but it was so kind of him to invite me and so I had the opportunity to just be in there and mingling and just getting to know each other. And I think it kind of brings up the thing that you would allude to earlier, Stephen, and that is kind of having a target hit list of even the people you want to meet and of just go in there. I'm just going to be every single person out there. How do you kind of identify who it is that you want to meet? At an event. Look, it is tough. Speaker 3:   21:16     If you've never met, if you've gone, they'd called and you haven't met anyone. I think you've got to really build a segmented list of people that you want to make. Um, you know, are you looking for people who might be affiliates, even for people who didn't want to have a channel partnership opportunity with you? Are you looking for speakers? Are you looking for, you know, what's that little niche of people you're looking to speak to? And then within that, I think you'll get opportunities and introductions to be made to specific people to go even deeper and say, Hey, do you know anyone that might know this person in particular? Uh, and then get an introduction like that. I think when you go to hard to meet someone directly, um, it, it looks like a cold approach and sometimes it looks a bit too difficult to, you know, they're kind of wanting to get something from you first. Speaker 3:   21:58     So when you want to provide value, I think I typically try to surround myself in that circle. And then once I surround myself with people in that circle, I'll go in and say, Hey, look, I'd love to connect with you know, this person. Do you know someone who knows him well or do you know someone who knows her well, uh, and catch up with them. But that's kind of my approach is kind of build that segmented audience, hang out with them, provide value with them, buy a ticket to the event of whatever they're hosting. If it's a scotch night, if it's a boat party, whatever it is. That's kind of an also joining masterminds and things like that. One thing that I love doing is joining masterminds and networking with people through events like that. That's how I met Brandon through the yacht we had a few days ago. Speaker 3:   22:36     Um, and then again, I'll introduce you to other people that you need to know. Sometimes you're not even the person that knows who needs to know people. So what I mean by that is he'll say, hey, you definitely need to meet this person. Um, you know, you don't know you need him yet, but you'll definitely needed for this project. You've got coming up. So I look, I tend to work in little groups. I like to compartmentalize, people are hanging out with, and one other thing as well that I was telling another friend while I was here is not spending the whole event with the same group of people. That's something so many [inaudible] um, you know, I've got a whole bunch of friends from Australia that came here, were hanging out last night, but some of them have hanging out with each other the entire trip. And I'm just saying that it's such a waste. Speaker 3:   23:17     Like you don't want to waste your time with one group of people because you ruined the whole three or four day opportunity you've got. So try to keep meeting new people each night. Go to a different event, may go on your own if you have to. Even if you've got friends, it's great just to get out of your comfort zone and meet new people and build groups in different areas. We'll let that tell a couple of things. Don't be the stalker. That's right. There's nothing worse than as you were sitting there talking. I'm like, I can't tell you how many times. I mean I've, I've known Russell for 10 years and even before I was a partner in click funnels when I was with them at events, it was one of those things where I would see people literally just stalking him and, and you get to the point where he'd like, if a person's going to the bathroom, that's the worst place to try to introduce yourself. Speaker 3:   23:59     Let them have their space and their piece and you just do all and be that person. If you are stocking someone, your value decreases. It diminishes so fast. If you want, try to find, again, everyone's kind of familiar. This whole idea as far as six degrees of separation, you want to find people who are two degrees of separation, one degree of separation away, ideally for the person that you're wanting to spend time with. Um, I love what you're talking about as far as don't spend time with just the same people. It's really, events are super uncomfortable for all of us. I don't care how much of an extrovert you think you are, if you're brand new to an event, it's man at times insight. In fact, classic example with Brandon Jot, so the very first night I had been at funnel hacking live for six days, I was exhausted and I flew over six in the morning. Speaker 3:   24:46     I get on the yacht, my son's on the yacht with me and I'm like, know what? I just want to go back to my hotel. I just, I don't want to be here. To the point where let me walk down the steps and was looking to see the gangplank was still attached to the boat and it was taken off. I'm like, I think I could still jump off and get off there and just sudden bout ready to start walking there. The first may goes, hey, hey, hey, we're done. You can't get off now. And I'm like, ah man. I'm like, I don't want to be here. But I was so glad that there wasn't have the up to spending time with. You had a great, it was great for my son to spend time with Brandon and Brandon was so generous with his time with my son and just the opportunities. Speaker 3:   25:22     You have to understand that even as an extrovert, you still are going to be exhausted at times. You don't want to get out, but realize you only have that certain two or three day window if you're an introvert, same type of thing. Find someone who basically can be the extrovert for you if you need that, but you need to make sure that you get out of your comfort zone. You need to be the person who is doing everything you possibly can. As you made mentioned, you're only here for two or three days. Don't be with the same group of people. Get outside your comfort zone. Make it as uncomfortable as possible. Try to get to meet people, but most importantly, try to provide value. Speaker 4:   25:54     Yeah, absolutely. I think it makes sure of all these, even if you get one or two things wrong and what we're talking about today, you're going to go to malls ahead of the people that are just sitting at home in the hotel room. It's a numbers game, you know, go out in. The more events you go to, the better. The more people you meet the bed better. The more of these things we're talking about. The you try it the better. And over time you'll feel your experience on how confident you are, how you approach people, how you network, what your strengths are, where you think you might, you know, want to work on. It's just a, you know, it's a numbers game. This is more experience you've got, the better you'll get at this. I love that. Speaker 3:   26:25     So I want to kind of talked about this idea as far as what's the difference between basically bragging versus introduction. How do you, how do you, do you need to provide value in? People need to know who you are, but how do you do it without bragging? I mean Speaker 4:   26:36     nothing. Just one thing that comes naturally to more people than I'd like it to. I think especially these be especially in, yeah, Speaker 3:   26:44     it means event and I think it's, it's also a very close link to your ego as well. Um, so I mean, the way I do it, I always ask what other people are doing in their business. You know, how I can help them, what I do, and then I really don't talk about, well, my business is, unless they ask to the, unless it makes sense in the conversation. But even at that point, you describe what you do. You don't describe the money you've made over a campaign. You don't describe that, oh, you know, I'm a 15 figure affiliate for x, Y, and zed company. You know, like all these things that you know, kind of people don't need to know, but you want to make yourself put yourself on a pedestal. It, there's just no place for it. People see through it. I happening. It kind of makes you look just not as successful as you really, I, it's called him actually shooting yourself in the foot because there's no need to really go out of your way and tell people how good you are if you're in fact that good. Speaker 3:   27:30     So, you know, I, the way I see it is your network is your net worth. And it's a bit of a corny statement, but I know that I've seen that in spades. The more people you have around you, that successful people are gonna know you're successful. There's no need to brag. Um, yeah, I think that's all it really is to it. I love it. I think for me, one of the most important things is when you're talking to someone, make sure you're asking them there at that event. Find out what their, therefore see what value you can bite to them. So, hey, so Steven here, where are you from? Blah, blah, blah. All the nicety type of stat real quick. But really most importantly is what are you looking to accomplish? What are you trying to do? What are you trying to learn here? Who you trying to connect with, find out what's important to them very quickly the walls will come down and you'll find that you have an opportunity to trying to provide value. Speaker 3:   28:14     And even if you don't know the answers to it, the fact that you're asking more about them than you were asking about you're telling about yourself. Yeah. It just makes the conversation so much easier. Absolutely. I think you just want to keep it smooth, succinct, um, and really just enjoy the company more than anything. I don't think you want to have another agenda or either when you're going to meet somebody, you really want to just go there and get to know them as a person. And I think people really appreciate that. I love that. All right, so Steven, how important is it to have in a wing man? Look, we man's a great, uh, I think, you know, if you can have someone there with you to help introduce you to people, that's always going to be an asset. Whether I go out of my way and get someone, they're probably not. Speaker 3:   28:49     Um, you know, I'm not going to hire someone to come and say, hey, this is Steven. Like I think it comes naturally once you get to know people, you know, people just do this. And I think if you're going out and hanging out with your friends and you go to an event or a party or a networking, not, it's naturally going to happen. If you're quite humbled in that option, people are going to want to say, hey, Steven's being super, you know, you know, he's not bragging at all, but he's actually awesome, x, y, and zed. And I think he's just got to, you know, the more humble you are, the more reason there is for other people to really lift you up and say, look, this guy's like, he's not telling you how he is. He's a baller, he's awesome. He's really good at x, Y, and zed. Um, that's what you need to know about him. I think that's a really good way to bring it across. I totally agree. Speaker 2:   29:28     Well, what'd you guys think? I'd let us know. Again, it was kind of a different type of an episode, but I'm actually looking at doing some other crazy trips here in the next couple months and thought we might start doing a little more of these, uh, sporadic interviews on the fly. So let me know what kind of, what you thought. Feel free to send me a personal message or a Facebook or Instagram. Uh, leave a comment down below on iTunes or Stitcher, wherever you might listen to. We check all of those. Obviously. Feel free to email me as well. Thanks so much. Have a great day. Talk to soon. Remember you're just one funnel away.

Why Dave Decided to Talk About Cheating: Do you have integrity? More importantly than that, do you have integrity when it comes to the change you are trying to instill into the world. That change only comes from necessary, uncomfortable positions. Tune in and see if your funnels and business are a victim of cheating and get ready for some introspection. Tips and Tricks for You and Your Business: (2:54) Saying No to Your Trainer...Is it Worth it? (4:31) THEY Might Not Know, But You Do (7:08) Do You Put Yourself In Uncomfortable Positions Just to See Yourself Grow? (10:04) Don’t Cheat Yourself Out of Your Progress (Especially in Funnels) Quotable Moments: (5:54) “When you get want you want and you struggle for self and the world makes you king for a day just go to the mirror and look at yourself. Ask that man what he has to say.” (7:44) “You’re either growing or your dying. You are never the same person standing still and too often we look for the easy way out (10:10) “There’s so much reward that comes from mastery but so many people are just too afraid to pay the price for mastery.” Other Tidbits: ClickFunnels is always burning the midnight oil for you Do it for yourself Important Episode Links: OneFunnelAway.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Hey for lockers. Welcome Speaker 2:     00:18         back. Uh, this is going to kind of crazy story of last couple of days, hour getting ready here for funnel hacking live, how you probably listened as after funnel hacking live, but just want to kind of get you caught up on some of the craziness stuff. It's been going around the office, uh, late nights and everything else and the repercussions of late nights. So let me kind of tell you what happens. Just die. It was two nights ago. I was working late here at the office. Uh, Russell and myself, uh, tons of are really, we had almost half the officer's, it wasn't here. We had nick and John and Brant and Jake and, and it was just getting late. It was one of those things where everyone's just putting in time. Russell had to take off, take care of some family stuff and I end up staying super late that night. I, and as he was leaving, basically, you know what Dave, you want, uh, I know you've got a lot on your plate if you want to go ahead and not, I'll take the early workout time at 6:00 AM if you want to take the nine o'clock and I'm like, that would be fantastic. Speaker 2:     01:09         I'd love to get some rest. So Russell took the 6:00 AM workout time and I took the nine and when I got there I woke up totally refreshed. And what happened is, it typically does is all of a sudden it was, you know, eight 30 around about seven 30 and my phone and my email, everything else just started blowing up and the day just got way out of control and I'm going, oh my gosh, I can't, maybe she didn't even go to this work. I just, I got so much, I've got to get done. I just can't, I can't do this if I, you know, I have to, I just, it's not fair to Eric. It's not, I just need to go. I'll do the workout back. You know, I'll just go early because my thought I'd just go early and then I can get kind of get a head start. Speaker 2:     01:48         So I supposed to be there nine. I got over there at eight 30 and Eric cabinet pull in right behind me. Eric's that guy's been trained, Russell and I, and when we got there I said, listen Eric, I am, my day is just gone crazy. I, I have to be out of here by nine 30 I just really, there's so much going on. I just cannot afford to be late, so if we just make sure we get through this thing real quick and just get this thing done, he goes, oh no problem Dave. We'll just, we'll get after it. And Man, did we ever, I was so sore, I was just beat. There was like no rest between out. It was just like, oh my gosh, I'm just exhausted doing legs and I just, it got to that point where it was nine 20 I'm tired. Speaker 2:     02:28         I'm like, I got a whole day in front of me. I didn't get much sleep last night or didn't feel like it did and then all of a sudden he brings out the dreaded most painful symbol of torture. I just hate, I just cringe at, I just, I literally, I start to sweat more than I normally just for just because I'm like, I know how painful this is going to be. And what he brought out is what we refer to as the BFR bands stands for blood flow resistance bands. And so what you basically do is you put this almost like a tourniquet raw at the top of your thighs and then you inflate it. It's like a surgical, it's so, it's like fabric that has a surgical tube inside and you inflate this, this tube up so that it basically cuts off a lot of the blood flow to your legs. Speaker 2:     03:10         And the whole idea is basically it helps you get a large pump. It helps you get actually to isolate more muscle, helps build more muscle, faster it, it depletes the oxygen and and just really the idea is a great idea. The only problem is it's super, super painful. And then the idea is you then do step ups on the step up on the box. So he put it on one leg, you put that leg up on a, on about a box, it's, you know, 18 inches, two feet off the ground, and you do step ups and do 30 of them. And then you get done with that and take a little bit of a rest and then you 15 and then take a little rest and you did 15 tickle the rest and they do 15 so you do 75 of these stupid step ups in with taking a break between them. Speaker 2:     03:50         And then you do, now you're halfway done. Now you gotta go to the other leg. And I'm like, oh my gosh, I just don't want to do this. I just don't want to do this. And I said, you know what, Eric, listen, I got so much going on right now. I just don't have time for this. I'm just going to bail. And so I did, and I could see the look on his face. Like, you're, you're quitting. Are you really gonna quit right now? And like Eric, I just, I said, listen, I just got to go. And so I bailed out, went to the House, showered, got to the office. When I arrive at the office out, we'd just finished our daily standup and during the deal stamp, Russell told everyone that I, I, I was been late at the office last night and he and I switched times. Speaker 2:     04:28         So I get my workout in and, and which was great. And then I'm walking by Shane's desk. It was, hey Dave, you know, instantly just ask. So how was your workout? And right then and there, all of the memory and all of the pain of my cheating myself out, I, I just felt terrible. And I just broke out into this, into this confession. I felt like I was literally father forgive me for I've Sene type of a thing and I just, I went through them as total, listen, this is what happened. I got there and I cheated. I didn't do the blood flow resistance bands and I left. I just didn't do it. And they all laughed and I'm sure they didn't take anything else about it. The whole day. But I did. And it literally just started to bug me throughout the entire day. And so I started, I knew the only one who knew and the only guy that hurt by my quitting was me. Speaker 2:     05:18         It didn't impact Russell, it didn't impact Eric. It did impact shade and impact anybody. The office, just me. And I reflected on the poem that my grandfather gave me, I don't know, 20 plus years ago, I was serving a mission for our church and I was having some hard times, uh, just, it was just frustrating. And he sent me the letter and just basically said, you know, Dave, what matters more than anything else is that you're honest with yourself. You're true to yourself. And he said, you know what, there's a poem that I really like. And so I'm going to include this poem in here. And the poem is called the man in the glass. So I'm gonna read it to you here. It says, when you get what you want in your struggle for self and the world makes you king for a day, just go to the and look at yourself. Speaker 2:     05:58         And see what that man has to say for it isn't your father or mother or wife whose judgment upon you must pass the fellow whose verdict counts most in your life is the one staring back from the glass. You may be like Jack Horner and Chisel a plum and think you're a wonderful guy, but the man in the glass says you're only a bum if you can't look him straight in the eye. He's the fellow to please, nevermind all the rest for he's with you, clear to the end and you've passed your most dangerous, difficult test. If the man in the glass is your friend, you may fool the whole world down the pathway of years and get pats on the back as you pass, but your final reward will be heartache and tears if you've cheated the man in the glass, and I totally did. I cheated myself out. Speaker 2:     06:38         I was the person. No one else. No one else is impacted at all that what I did, and again, it's not, isn't that big of a deal in the eternal realm of things? No. But the problem is it's the little tiny, small things that make up and it's when you start cheating yourself out, you prevent yourself from the growth that you need. And I see this in business all the time, and I was thinking about, you know, how, how many uncomfortable situations do you put yourself in to grow? Are you trying to find it the easy way out? And you're always trying to cheat a little here. And she got a little there. And then you get fresh when things don't work or when you don't have the skill set or you haven't learned it. It's like, so how many of those uncomfortable situations are you avoiding? Speaker 2:     07:17         And I can tell you right now, the key is you gotta stop avoiding growth opportunities in your life. You actually have to look for ways of growing. You've got to look for those things that are uncomfortable, that actually will help you to grow, to become the man, the woman, the person that actually will help you in your business, that allows you to get beyond and separate yourself from everyone else out there. Yeah. It's one of those things I've seen so many times, and that is you're either you're growing or you're dying, you're never standing the same, you're just never the same standing still and too often officer always looking for the comfortable way out, the easy way out. And I'm just a huge believer in the fact you've got to put yourself in uncomfortable situations. Being an entrepreneur, being a business owner, being that's uncomfortable. Speaker 2:     07:54         But the key is you've got to keep, as you keep pushing through that, you've got to find out what am I doing? What are the things? Am I looking for easy way outs? And I looking to cheat the system here because realize when you're cheating the system, you're only cheating yourself. So there's a couple of things I learned through this whole process. Now, the first thing I learned is I exercise first thing in the morning because I live with a cheap otherwise, if I don't, so the way I avoid my cheating is by having the discipline of actually doing it first thing in the morning. Morning. The other thing I've realized is the impact of momentum. Momentum helps average people like me to obtain greatness. It's just one of those things, and the way I get momentum is by starting off with stacking successes, but really in the day, that's success. Speaker 2:     08:33         That stacking a little tiny successes might be as little as you've been making your bed. It might be as little as getting to the gym. It might be one of those things where you just have to find some way of just getting that next thing I'm doing. Whatever it takes to make sure that you're building up those wins because the more wins you can stack earlier in the day, the easier it is for you to deal with all the other crap and all the other stuff that happens in business as you continue to fight and to push and to go through it because it's going to be there. You're going to run across it. It's one of the most frustrating things about life is you have to find a way of stacking wins. Uh, the other thing, just to kind of complete the story here is that next morning I woke up, I woke up early, I went to the gym, I did the cardio that I promise Eric I was going to do. Speaker 2:     09:13         And then I went back over to Russell's gym. I strapped on those BFR bands, I pumped it up and I did those crazy stair stepping things all because I didn't want to cheat myself out. And again, I, when I put those bands on, it wasn't for anyone else but me. No one else was around. There was no fanfare, there was no bragging at the office. But you know what? I knew I'd done it. And that's what mattered most is. And I think so often as you take a look at things, sometimes it's, you know, we talk a lot about this fact you're one funnel away and people go, Gosh, how many funnels is that? I, I don't know. But I can tell you learn something with every single funnel that you build. And the key here is to make sure that you, you don't cheat yourself. Speaker 2:     09:54         Don't cheat yourself out of the learning experience, do whatever it takes. Get good at it. Skill set, master that skill set. There's so much reward that comes in mastery that so many people, they just are afraid to actually pay the price of mastery. So pay the price you'll always be blessed for your business will be better for it. You'll be a better person, your family would be better people for it. So having an amazing day, get out there, crush it, and just remember you're one funnel away. By the way, speaking one funnel away. If you don't know, we actually are doing it. One funnel, a challenge, and this is probably the best thing you could ever do to commit to doing something on a regular basis every single day. So if you go to one funnel away.com and check it out, [inaudible] dot com we have a challenge that starts about every 30 days. It's typically towards the end of the month, beginning of the month. And what you'll find is you literally get a challenge every single day. And I can tell you those people who have actually doing it are seeing massive results. If you don't know what to do, the first thing I'd tell you do right now is go to one funnel away challenge or go to one funnel away.com so again, one funnel away.com take the challenge you'll be better for it. Have an awesome name.

Why Dave Decided to Talk About When No One STILL Isn’t Listening: Dave felt pretty vulnerable and even weak today guys. He saw that this podcast wasn’t doing as great as he wanted it to, people weren’t listening and so value wasn’t being added to the community he’s doing this for. But, after a conversation with a man named Chandler and a man named Stephen Larsen the show was saved. Dave saw the importance of the content he was able to produce and also HOW he was going to go about displaying it. Tips and Tricks for You and Your Business: (0:34) Dave Was Curious, Is Anybody Listening to this Thing? (2:42) It’s Not that Dave’s Podcast Isn’t Great, He’s Just Been Going About It Wrong (4:43) You Need to Thank Chandler for this Part (6:17) “I Had to Start Over…” (8:12) Marketing = Stories (8:59) You HAVE To Publish Especially When You Don’t Want to Quotable Moments: (7:40) “Is there any single, greatest tip you’ve learned from being so close to Russell? Well...take your phone out and start recording” (9:19) “When you’re publishing, one of the most important things to publish is about the journey. I’m going to take my own advice and share my own journey now.” Other Tidbits: Through a conversation with his boys, Dave saw the importance of continuing his journey through this podcast. Allow others to help you tell your own story. Important Episode Links: OFASignup.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 Hey, funnel hackers, welcome back. Uh, this is going to be, yeah, a little bit more of a vulnerable podcasts and I typically do. Um, so what's happened here recently is there'd been a million things going on and I'm just trying to figure out, you know, how do I best use my time? So I sit near, they can, you know, is this whole podcasting thing even worth it to me? And so I started going back and I never ever checked my stats. I'm just, when I don't, I just, I'm always concerned, no one's listening. And so I thought, you know, I better go figure this thing out. So I started, uh, this podcast, uh, basically it was three years ago. It was February of 2016. We're now in February, 2019 and over the last three years, it's been really kind of a, a crazy situation. I've got just over 300 episodes now. Speaker 2: 01:04 It's about a hundred or so a year, I guess. And I started kind of taking a look to see what's been going on and it was steadily going up. It was kind of flat for the first almost a hundred episodes, whereas between basically 500 to 700 downloads per per app per episode. And then I got to about 100 and I started to, to get some momentum. So realize it took me almost a hundred episodes before it even got any momentum. Uh, really got to get things going. So I was recording this thing. I would him try to go back and take the stats are, so episode 100 was a fee was April, 2017 so almost a year and two or three months before I even got any real momentum. And then from like 100 to one 50 it started ticking up to about almost a 1500 episodes. And then I put a whole bunch of money behind it and a jumped up to around 3000 episodes between like one 60 to almost two 30 but at that point, um, I stopped doing any ad spin on it and just kind of let, let's just kind of go. Speaker 2: 02:08 I thought, you know what? Things are going great. And it really went well if like two 30 to two 70 and I thought you don't, Gosh, I've got this thing down. I finally figured this thing out. And then what happened was after like two 70 it has steadily gone down and I was so from like two 70 started, that was like September of this last year. And over the last four or five, six months, where before I was averaging now somewhere in the neighborhood of about 3000 per episode. It is literally gone almost down in half to where now it's about 1500 and I'm like, why am I doing this? Why I get so fresh? I'm like, there's so many other things I should be doing, I could be doing. I'm like, you know what? I'm just done with this. I'm frustrated. It's not working. It's, I don't, I can't track it. Speaker 2: 02:56 It was just, I know I got to the point where literally this, I pulled these stats last night and I was just bummed. I'm serious. He just sat there and thought, you know, I've been doing this for three years and it takes a ton of my time and effort and I'm like, you know, I could just, I could just do something else. And I thought, let me take a look over the last few episodes and see what, what happened. And then then matters got even worse for me. What I realized was the majority of the episodes over the last four or five months where my own, where I wasn't interviewing people was just me dropping what I thought was value bombs. And they basically were duds and I thought, oh my gosh, maybe nobody likes me. Maybe my value of my contents suck. And the only value I have is just an interview in other people. Speaker 2: 03:41 And all of a sudden this crazy stuff went through my head. Like, you know, Dave, this doesn't matter anymore. It stopped doing this. You're wasting your time. No one cares. And really for the, like the last 24 hours, I've just been in this funk and I'm like, you know what? I don't need to do this. I don't want to do this. At times I do this in hopes of providing value to people and if they're not getting value or I'm getting lower value than I thought, what am I doing? And so I was sitting there and I was talking to my son Shanda this morning and just kind of venting because I was frustrated and just, I've got fucking live and next week it's literally three days away and I'm supposed to record for podcasts and realizing that nobody likes my podcast when I do it myself. Speaker 2: 04:26 And so I was just sitting there going, channel, I'm done with this thing. It's like, dad, you can't be done. You can't be done. I'm like, Chan, I'm done. I am so tired. I'm so tired of publishing and it not mattering anybody. I'm just like, ah, I've got a bunch of other stuff I've got to be doing and I should be doing than this and I don't want to spend my time recording these podcasts and I have to thank him because if it wasn't for him, you wouldn't even be getting this podcast. I basically sent me a box and said, you know, dad, Dan, one of the things you've been struggling with is this whole idea as far as being more vulnerable and telling people and sharing with people really what's going on. He said, you need to get on and do a podcast where you literally share. Speaker 2: 05:07 They know it right now. It kind of sucks and you want to quit and let people know that. And I said, I hate it. It's just not in my nature to go down. Go down that direction. He said, well dad, you need to do it. So because of Shannon there, you're getting this totally open, revealing pot revealing podcast of where things are, what I'm going through and I'm hoping, um, so first of all I'm going to continue to publish. I mean, continue to podcast. I'm going to get even better people on the podcast and I'm going to improve my value or what I hope will be my value to anybody who's listening to this. So those are the two things I'm committing to do. And I've decided I'm for sure I'm going to do this at least until episode 500. So I've got another 200 or so in front of me that I have to do. Speaker 2: 05:53 Um, and I'm gonna see if I can get this thing up and growing to where I want it to, where it's getting the value that, that, that I feel like I'm providing the value to enough people. Um, and so again, Chandler, I have to thank you for that, uh, recommitting instead of bailing out and quitting on this thing. And then the other thing that happened just recently was recently being like an hour ago as I got a, uh, an email. I saw it on Facebook and then I saw the email from Steven. And so he's got his own, he's got a couple of different podcasts and he and I've had, uh, we were actually supposed to a podcast last week together. My schedule got busy. He has got busy, and so we'll, we'll get that one done and there'll be one you can look forward to coming. Speaker 2: 06:36 But I was going through and I saw this podcast and I thought, you know what, Stephen's been spending a ton, I mean, literally tens of thousands of dollars a month on his content, publishing it, advertising it, getting it out there. And so I, when I saw his podcast or his Facebook live, or I'm sorry, Facebook posts and then his email at that, I want to share this with you. Uh, and I, I hope that it resonates as well for you as it did for me. So basically the, the email started off saying, if I had to start over.dot, dot. So I'll just kind of read this to you and, uh, and hopefully get the context out of this as well. So as cracks me up, when people ask Steve, how would you do it over again? I'd start publishing earlier. Well, Steve, what's the biggest thing I could do to have success published regularly? Speaker 2: 07:20 Well, Steve, is there any single grace tip you've been given after sitting so close to Russell? Well, take your phone out. He record and say stuff. Well, Steve, how long does it take the average person to do this? Well, I'm not average and who cares about the clock? Just publish it anyways. Well, Steve, what's the most important part of funnel building that I can focus on? You can have rough to mediocre sales message offer and funnel building skills, and it'll all be okay if you're publishing well, Steve, I need to be better before I start publishing. Well, cool. Did you talk about that feeling on your latest pop publishing an episode on a side note, that's the one that resonated with me. Then he goes on to say there's very little reason I can think of weight. You don't? Nope. There's no reason. There's no reason I can think of why you shouldn't be publishing. Speaker 2: 08:08 I've never found a negative. Even when I sucked my friends. Marketing equals stories. You can't be good at them unless you practice them. Why not build a following in parentheses? The real asset in business and publish your stories. Don't know, but I'll publish about it. And then it goes on to basically see it the next funnel away challenged about to start. And he said he'd love to send his bonuses to you as a bribe. Morrison's are kind of ridiculous and I'm publishing in his link here. So please go ahead and sign up through his affiliate link. It's OFA signup.com. Again, it's o f a signup.com. I'm publishing his link here because he was kind enough to let me use his story as part of my podcast and he encouraged me by reading his email. So realize the importance of publishing. So a couple of takeaways and hopefully this makes sense to you. Speaker 2: 08:55 The first takeaway is the fact that you have to publish even when you don't want to. In fact, especially when you don't want to. I remember with Russell, it was literally hundreds of episodes, uh, his publishing where if he actually knew his numbers, he wouldn't have done it just because he was publishing all the pain, all the suffering, all the agony of closing down a business, restarting a new business, and trying to document that journey. So realize when you're publishing, one of the most important things to publish is more about the journey. And again, I'm going to take my own advice. I'm going to start publishing more about my journey as a, as a podcast host and a pub and a publisher and also some of the other things that are happening here at click funnel. So you're going to see a lot more of the stories and a lot more of the emotion. Speaker 2: 09:35 I'm going to, again, that's over the next 200 episodes. I'm trying to become much more transparent, much more vulnerable, and really kind of share the pain and the frustration that happens as for one as a, as a podcast host and a publisher, but also to as a partner in click funnels and some of the stuff that we're going through. And some of the pain and the frustration and the headaches and all the things that just happen. So again, I want to make sure that you understand the importance of publishing. You have to publish on a regular basis. If you're not publishing, you need to take your phone out. I literally am recording this into my iPhone. Uh, do an exactly what Steven said. So first of all, I hope this podcast gives you courage to go out and start to publish. And if you're publishing and you feel like no one's listening, it doesn't matter. Speaker 2: 10:16 Really, it only has to impact one. For me that impact today was Chandler and I was so appreciative the t he took the time to encourage me to continue going forward. Number two, realize that when you're publishing, the most important thing is to start getting better at telling stories. Uh, spend the time, tell the stories you can publish as an interviewer, as I've done in the past, but realize one of the best things to do is to learn to really get better at telling stories, which is what I am going to be doing in the future. More of, even though to be honest with you, those are the, those have been the episodes in the past that haven't resonated as well. So I'm going to try to get better at doing that. Third thing I'd ask is if you find value in this, I would love just getting some feedback from it. Speaker 2: 10:56 If there are people that you would like me to interview, please let me know. I actually have a pretty deep rolodex and that's been one of the skills I have as far as being able to contact and connect with a lot of people. So if there's someone you would like me to interview, let me know. Just send me an Instagram message, a Facebook personal message, or you can always email me David click funnels, but reach out. Let me know who you'd like. Second of all, if there's content that you would like for me to provide, uh, things of my past or things that we're going through right now, let me know. I really want to make sure this is a value to you. I appreciate anyone who's listened to this and in return for that, I want to make sure that you're getting value out of that. Speaker 2: 11:29 So with that said, first and foremost, go out and publish. Second of all, let me know how I can make this podcast better for you. And third, if you haven't signed up for the one funnel away challenge, I'd encourage you right now to go side through uh, through Steven's [email protected]. I appreciate him allowing me to use his story as a part of my story here on this podcast. So get signed up for the next funnel way challenge ofa sign up.com. He's got a ton of bonuses that you can click and check and find out all those that you get, just they're going through his affiliate link. So thank you so much for listening to this. I hope you have an amazing day and publish, publish, publish. Hey Ron, thank you so much for taking the time to listen. I can tell you things I love more than anything else aside from listening to podcasts is reading books. Speaker 2: 12:13 One of my favorite books was the very first book that Russell wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead and check it out. We literally give you the book for free. You just pay the seven 95 shipping your hand on me. Just go to Dotcom secrets.com and we'll go ahead, we'll ship you out the book. You just pay seven 95 shipping and handling, and the book will be on its way to you. Thanks again so much for listening and remember, you're just one funnel away. Yeah.

Why Dave Decided to talk About Learning for Two: With today’s saturation of content and information, smart learning is something that allows us to take our current knowledge and even our current businesses to the next level. When you “learn for two” as Steven Larsen always says, you not only learn it deeply for yourself but you are also then capable of teaching it in a way that your clients learn it deeply for themselves. Tips and Tricks for You and Your Business: (1:30) The Problem with Quantity over Quality in Consuming Content (2:16) Small Time Learning Equates to Small Time Earning (3:00) How Russell Learns from Mastery (5:06) Learning to Transfer the Knowledge Quotable Moments: (1:34) “Too often people are out there just consuming as much content as they possibly can and just get it really through speed and get as much done as they can so they’re on to the next thing.” (5:37) ”The way you get deep roots is by mastering a skill” (6:32) “Learn it most importantly in a way that you could teach it so simply to someone else that they could turn around and implement what you just taught. Important Episode Links: OneFunnelAway.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here is your host Dave Woodward. Welcome back. [00:18] Well hackers, this is a fun topic. Gods one in one of the things right now with everything going on, we are literally, it's like days away from funnel hacking live. There's a ton of stuff happening here in the office. We were here late last night and try to kind of figure out exactly what, what's the next step, how do we simplify things, how do we make it even easier and better? And how does it, what can we do to make sure that we actually grow from 76,000 customers, 250,000 customers and be able to serve more people? And one of the things that's come up recently that I see happen so much is uh, we've just launched. So the one funnel away challenge is one of the things we launched back in November. We just didn't know. One January, we're doing another one. February 24th. You if you haven't, if you're not already signed up for that one, by all means, please make sure you sign up. [01:01] Uh, February 20. I'm sorry, it starts actually February 25th. The next one will be March 25th. Um, so I've had a lot of people approached me saying, well, okay, they've already gone through that. Uh, what's the next thing, right? I want to learn what's the next thing I want to learn? I wanna learn, I wanna learn it. What's that? I, I got to get all this stuff done. I got to go fast. I gotta make sure I understand these things. So one of the things that I, I was talking with my son here on there about this morning was this whole principle of are you learning for two? What I mean by that is too often a lot of people are out just consuming as much content as they possibly can. They're trying to just get it through a speed and basically get as much done as they can. [01:39] So they are, they're onto the next thing. One of the problems that happened to doing that is you forget the importance of immersion. You forget the importance of mastery. And if you take a look at so far as the people who really are the very, very best in their craft and in their trades are those people who have actually mastered something. So I want to make sure as you start taking a look at the skill sets that you're going into, the things that you're trying to learn, are you looking to actually master this? Are you literally just taking a cliff notes approach to, to funnel build you cliff notes, approach to marketing, just trying to get as much in your head and, and hopefully some of it sticks. If that's the case, you're going to find that you really are actually hurting yourself, you're hurting your clients. [02:17] And most importantly, you're taking a very short term approach to having massive success in your life. The whole idea here is, and I learned this years ago from Dan Kennedy, I've seen it in Russell. Uh, I've seen it actually in anybody who's really on top of the game. And it becomes a master is the actually learn for two. What I mean by that is when you start going in and start to learn, the first thing is you've got to learn for yourself and that's where it takes, you have to take the time, you got to, got to put in the reps, you got to find a way of really going through and creating enough experiences to where you actually learn it, where it becomes a part of you are too often these days, people really forget the importance of mastery. Uh, there's so much out there and they just kind of skim across it and they never really focus and masters a trade a skill and whether it's, you know, funnel building and if it's a graphics, if it's copy, if it's video, whatever, it might be a too often we just tried to become a jack of all trades and just kind of get a surface level. [03:19] The real key to it is first and foremost is mastering something. And then the second part as far as where you're learning for two is can you teach it to somebody else in a simplified way that they can not only understand it but actually implement it? Uh, so this morning my son Chandler is working right now on a super cool project with that. Steve Larsen and I'll, I'll let Chandler talk about it later. Um, but what he's been doing is he's been going through Steven's offer mind and he goes, dad, you know, I've gone through this thing like two or three times and every time I keep learning more stuff and yet I still feel like I don't know it well enough to actually go out and teach it. And I said, so what do you, what are you doing? And so he's literally taking the time, he's got a huge notepad out, he's got markers out. [04:07] He's, he's trying to actually learn it for himself, but then find it in a way where he can actually teach it and teach it, not just surface level teaching, but teach it as if the content actually had become his own. I think that's one of the main things I want to make sure as you start taking a look at the skill sets that you're developing and the things that you're building on, are you, are you living just going through business and he's just trying to get as a surface level jack of all trades type of things so you can talk surface level about this or you really going in to the point where you've developed a skill. It's one of the things I've loved working with Russell is it right now he has five different presentations that he's got to create for funnel hacking live and literally the late nights of trying to make sure that every word is placed in the pictures and the images and everything is done in a way that people can not only understand it, but hopefully they not only understand it, but they can take what Russell taught to them and then actually teach it to somebody else. [05:05] That whole transfer of education, that transfer of content, that transfer of knowledge and skill. That's one of the main things that most people are forgetting these days and it's where I see a lot of people getting frustrated in their funnel building because they never really learn it to a point where they, it becomes a part of them. Mastery is a skill and it's one of those things that people have kind of put to the wayside because it takes time. You've got to put in your 10,000 hours, you've got to put in the Reps. If you're not willing to put in, those reps are not willing to put in the time. You typically get frustrated longterm. It's kind of like a tree is this tree grows and if the roots aren't strong enough, as soon as the wind blows, man, that's, that tree just gets knocked over and people are like, gosh, it's really kind of sad that he wasn't strong enough. [05:48] It's because the roots were never strong enough. They weren't deep enough and the way you get deep roots is by mastering a skill. That's one of the things we've taken a look at right now with funnel Rolodex. The whole idea and what you're in here, Russell, talked about funnel hacking live is this concept of who, not how. I've done a couple different podcasts on it. It's a principle that I'm such a huge strong believer in, and that is stop focusing on how to do absolutely everything. Pick one or two skills and master that and then find out who is the right person who has done the exact same thing for the other pieces that you need in your business. So as you start taking a look at growing your business, first and foremost, find out what is the one skill that you want to learn. [06:25] You want to master. And when you do it, make sure that you're learning for too, I mean you learn it for yourself and then learn it most importantly in a way that you can teach it so simply to somebody else that they can then turn around and actually implement what you taught. Once you've done that, that's when you know you've got that skill. So again, make sure that you're learning for two people yourself and for somebody else. Make sure you're taking the time to master something and stop trying to be a jack of all trades. Have an amazing day and we'll talk to you guys soon. Okay. Thank you so much for taking the time to listen. I can tell you for me, one of the things I've enjoyed the most, or is reading Russell's books. One of my favorite books is expert secrets. If you hadn't had a chance to get a copy of expert secrets, just go to expert secrets.com we will give you the book for free. You just have to pay the seven 95 shipping and handling. So let's go to expert secrets.com you'll get the book and one of the most fascinating books, because the whole idea here is this is the underground playbook for creating a mass movement of people who will pay you for your advice. So again, go to expert secrets.com get your free book, listen to it. Let me know what you think about it.  

Why Dave Decided to talk with Josh Rhodes and Sam Hill: When it comes to simplicity, Josh Rhodes and Sam Hill are the Kings of the Hill. They’ve taken their business to the 2-Comma Club level with simple steps that they feel everybody else overlooks. Their success is attributed to the use of such simple steps. If you want advice on how to build your own business to a level you are proud of, tune in and buckle up. This duo has made a living off getting people to that level, let’s see if they can’t help you start to see your own potential. Tips and Tricks for You and Your Business: (2:42) Buckle Down on the Simple Things that Consistently Work For You (3:49) Sam and Josh Advise Us to Never Forget the Middle of the Value Ladder (6:31) How Do We Get More Specificity in Our Businesses? (11:06) Going Simpler Will Allow You to Get Richer (14:41) Funnel Hack the Offer HERE (16:51) Here’s How We Can Better Guarantee Your Clients’ Success (18:08) You Need to Understand Your Business and the Dreadful Scope Creep (19:42) The Money Doesn’t Mind for Passion, It Goes the Path of Least Resistance (22:34) You Can Never Have Too Many Leads, Some Are Rotten Regardless (24:14) You Should Hire Salespeople When You… (28:28) Selling Avatars, Have You Heard About These? Quotable Moments: (2:50) “I think for us, our breakthrough was when we doubled down  on who we served, what their pain point is, and how to distribute solutions that work to them.” (7:54) “Here’s where the guts come in, you have to have the courage to leave a ton of money on the table at first.” (23:56) “We actually burn a lot of leads. Like, some of those leads are like some of those bananas you don’t get to eat on the counter because they’re already bruising and rotting or whatever.” Other Tidbits: Know your customer’s margins so you can know how you need to price. Scope Creep is a forgivable mistake, it’s just going to happen. Just remember to always learn from those mistakes. Important Episode Links: moneylineworkshop.com/free FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:                              00:00                           Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:                              00:17                           Everybody, welcome back to funnel hacker radio. This is going to be a ton of fun today. I had the opportunity of having two dear friends on this show with me, Josh Rhodes and Sam Hill. Guys walk through the show. Thanks for having us man. I'm super excited. These guys love talking to friends from the south because they're super simple, but at the same time, right? There's crushing it. So will Sam and Josh have had the opportunity of being a two car, two Comma Club award winners. Jaci also is one of our dream car warm winters. So guys, the thing I like most is we're kind of trying to figure out what's the best thing to talk about. And I think as we're looking at funnel hacking live is literally like three, four days away. Stress here in the office. These guys just basic on as he know what, it's all easy guys. Speaker 2:                              00:57                           It's super simple. We have basically just two funnels. And out of those two phenols we've built multiple seven figure businesses. So I thought what a better way of just diving in and letting these guys really kind of explained to you how they are taking the little are the poster child or Porsche poster children, uh, really being one funnel away. And that's kind of the, one of the things I want to talk to you guys about today and really let them kind of shed some of their light and their knowledge and their experience running multimillion dollar businesses on exactly how you literally can be one funnel way and what they've done to simplify all that. They've got a business they run called Moneyline workshop. They'd have the option and working in agencies so these guys know what they're talking about. They're out there actually doing it, which is the part I love most more than anything else is I hate bringing people on who have, are just teaching, but they don't actually do. These guys are actually doing so with that guys, let's kind of dive right into it. Anything else you guys want to add? No, that's great. I'll, I'll say this that, uh, Sam plays an unbelievable role as the president of our businesses and I get to be the Mickey Mouse CEO, so he's actually probably going to provide way more value than anybody in [inaudible] hall. Man. I hope you didn't deliver, say, Speaker 3:                              02:11                           yeah. So, you know, I think a big part of our experience thus far, you know, Josh and I have a pretty diverse background. Our stories kind of crazy. I came from corporate sales, I owned a home inspection franchise back in the day and that's actually how Josh and I met. So our origin stories kind of kind of funky. He was a coalmine specter. Yeah. That's how we met, you know, 10 some odd years ago. Uh, and I think that when we kind of fell down this, this internet marketing online business rabbit hole, I think for a while, you know, you're, you're looking at, there's so much out there, there's so many different types of offers, types of funnels, types of niches. And I think for us, our, our breakthrough moment was when we doubled down on who we serve, what their pain point is and how to distribute solutions that work to them. Speaker 3:                              03:01                           And I think clarity, having clarity on your offer, clarity on who you reach, what you do for them and how to get that offer in front of them really are breakthrough thing. And you can really spend a lot of time trying to figure out the different tech components and how many steps you need and in your funnel. And I think for us, for awhile we kind of spun our wheels trying to figure out how fancy we needed to get once we got really, really simple and went deep on that one offer, things really started to happen for us or anything you'd add that Josh? Speaker 4:                              03:35                           No, we, we've had dotcom secrets and expert secrets at an arm's length the whole time as kind of our Almanac, if you will. And um, we've really focused on the middle of the value ladder. I don't know if many of your guests have talked about the, the middle of the value ladder word. The deliverables aren't too overwhelming, but the profit margins are just good enough to where you can really build a business there. And then now what we've done is we've built out the top and the bottom of our value ladders. That's really helped to scale revenue. So we can, we can obviously dive in. There's a lot of meat there I think you can dive into, but we will let you know, Josh, I really wanted to kind of talk about that part there because I think too often people get so focused on, well, I'm going to start with a lead gen product first and I'm going to do this, this pdf and this pdf is going to lead to a membership site. Membership sites going to lead to a Webinar, the Webinar, and you just burn out. You don't have enough money, don't have enough resources to really build that business. And I know we've talked a lot at different times about the middle of the value ladder as that starting point. If you don't mind, kind of expound on that as far as what actually is your middle of the value ladder and what, Speaker 3:                              04:39                           what did you guys start with first? Here's what's crazy. We don't have a Webinar, we don't have any lead magnets. So it's like when you look at our, our, our sort of offer and our value ladder, a lot of people are like, wait, like when we do our Milan workshops are like, wait a minute. That's it. It's like, yeah, that's it. There's nothing else to show you. Um, you know, we went straight for that two to $5,000 ticket range and went straight from a Facebook ad to an actual phone call and we use our indoctrination or warmup sequencing to sort of take the place of a Webinar or to an extent and show them that we're having a ton of success for our clients. And then we go right on that phone call and we've got a four point script that we use to close a two to five k deal. Speaker 3:                              05:26                           And we sort of have built our business kind of backwards in some way. And Josh like chime in. But we started out with high ticket to create cashflow, uh, to create Roi on our ad spin. And then, you know, now we've spent the last year or two going back and sort of backfilling with more of an agency Mrr model. Um, so it's kind of interesting because we talked to a lot of people in our Moneyline workshop that are trying to do agencies right, which is awesome. Uh, but they're trying to build up their client base enough with enough retainers month basically to hit their income target, which is totally cool and works. We sorta did it the opposite. We started out with, you know, training products at high ticket value, high gross margin, and then we've sort of now doubled back and we have both and we've built this sort of sort of foundation, you know, after the fact. Um, Josh chime in on that. Speaker 4:                              06:17                           Yeah. Like, um, if you're listening to this podcast or an interview and you're trying to make, make a run at this thing called business or entrepreneurship and you're, you don't yet have specificity on the potential customer Avatar and what your offer is for them. The, the, the greatest way to get to that specificity is get on the phone obviously. And which I know we're not the first person to tell, you know, to give that advice. But what's going to happen is it's going to take you out of an economical whirlpool that I think a lot of people get taught in, which is trying to sell 49 to $97 widgets, whatever that might be and how they may be noble and excellent products. Don't get me wrong, but the sheer economics and the principles of capitalism or are going to keep you at bay and you're going to find yourself stuck. Speaker 4:                              07:15                           And so what we did is we looked out and said, okay, which, um, which potential prospects out there are in it for themselves and they have to eat what they kill and they know that if they aren't killing, they're not eating. Okay. Those people probably have some kind of bleeding neck pain that we can go try to solve, provide a tourniquet for. And then we said, okay, instead of charging $97 for the problem, let's just go charge two to five k but here's the, here's where the guts come in. You got to have courage to leave a ton of money on the table at first. And when, I mean a ton of money, a lot of potential $97 transactions or whatever small price point that you're wanting to start with because of maybe your self esteem or, or, or imposter syndrome or whatever. Maybe you're dealing with, you've got to be cool with having a 5% or less global conversion rate on your sales calls for example. Speaker 4:                              08:14                           And you've got to be okay leaving money, quote unquote on the table. And then once you get to a place, like we didn't even have two offers until um, we were well into two comma club land. Um, we did two comma club and 10 months I believe maybe with a little less than that. And then it was probably 16 months before we introduced our second offer period. And the second offer was an agency model. Um, and now we get to it's funnel stacking to some extent or revenue model stacking to where we enjoy a little bit of both worlds but we didn't try to enjoy that in our profit margins were able to underwrite us cause we just lived in the middle of that value ladder instead of trying to, you know, sell enough $97 widgets or we also had the knowledge or at least the awareness to not try to go sell and maybe you can, but we didn't go start at a 25 or 50 k contract value. Speaker 4:                              09:09                           We just kind of lived in that two to five k world. They're in the middle of the value ladder and it was scalable and it worked well. I know that get on the phone is a scary thing for a lot of people. And uh, how did you guys overcome that fear of, again, you're going basically from a Facebook ad to a phone call application. Is that right? Yeah, yeah. It'll, what's your cost per [inaudible], your DPL or what's your, how much do you spend in basically to get that phone to ring? So, um, I think you said something, Dave, you know, or you alluded to this, which is a lot of people don't understand like especially Internet marketing can be a Assad to some extent because you, you, you don't think like a business owner right out of the gate. It, Internet marketing is so accessible, like online business, so accessible. Speaker 4:                              09:57                           You're not necessarily understanding that you've got to have drag gunpowder and capital. And the, um, one thing that we quickly established was the metric that you just asked for, which is, um, in our world cost per booking or cost per appointment, um, in our lingo and we will average anywhere between 15 and $45 depending on the time of the day that Mark Zuckerberg and the other social warlords decided the outlet. But anyway, once you know, um, those, those numbers, you can pretty much pushed the brake or the gas pedal on the floorboard of your business is whenever you want to. And it gives you the control that a lot of people give. But then once you know those, they're like the candlelight deceiving lead metrics. Cause then you got to really know, well how many of those phone calls do I need before I close deals, et cetera. So you, you've got to start somewhere. And that cost per lead cost per booking, those are, those are great places Speaker 3:                              11:03                           to start looking at it. Go ahead. No, I was going to say, you know, you asking about getting on the phone and you know, w we have a sales script, you know, just like you've got a headline and a Facebook ad and you've got a headline on a, on a landing page and you know, like we just use sales scripts and which sounds old fashion and it Julie, not all that is sexy and exciting, but it works. And I think that's what enables you to have confidence is because really at the end of the day, I think being simpler and your offer and kind of what you do simplifies everything else, right? So when you go deep on one offer, it makes your traffic simpler, it makes your booking simpler, it makes your sales calls simpler to make sure delivery and your ability to help your clients have success. Speaker 3:                              11:51                           Simple as well. Because you're focused on one thing and you have a deliverable that you can, you can actually fulfill for your clients and help them achieve depending on how you know, what you're offering, man, it makes everything simpler. So the crazy thing is that our social proof and our customer success skyrocketed when we doubled down on one offer. Um, that, that was also one of the fascinating things we elevated, but our clients also elevated big time. So when we're on a call, a sales call, to kind of touch on that, we just use a really simple sales script, which kind of takes the pressure off, you know, because we're not trying to razzle dazzle on every call. It's just we've got a really simple talk track that's focused on their pain points are offer and how we can help them be our next success story. Which kind of goes back to that clarity and simplicity thing. You know, versus trying to dabble in all this different stuff. We just really said, let's dominate one offer, you know, and, and so on. So, you know, that's it. Speaker 4:                              12:52                           So what is, who is your, who's your niche? Who Do you guys, are you guys going after for that two to $5,000 price point? Yeah. So, uh, real estate agents, loan officers, uh, is one business. And then Moneyline workshop is really anyone trying to build a client based service, business agency owners, consultants, coaches. If you provide any level of done with tee or done for you service. And that goes for anybody out there listening. Like it could be a limousine service, it could be a life coach, it could be just about any vertical needs, some kind of done for you service, which is something I skipped over while ago. Like if you're out there listening to you need traction, create a done for you service. It's the easiest thing to sell on the planet. And we didn't do that at first and that's why our global convergence percentage was so low. Speaker 4:                              13:44                           But we have profit margins built in so that when we did close the deal it was a massive cash injection. And now we have a little bit of both worlds. And the thing that flies off the shelf is our done for you service. And it is just once you, like, like Sam said, once you have a script, you gotta be loyal to the script and not get emotional about your conversations and try to tailor everything. You got to control the conversation and keep everybody in a world of, in your world or they'll take it, they'll take you down, what's wrong with Momma and then I'll take them fail and they'll, you know, all that. But if you can maintain control, it's really kind of like ab split testing with the click funnels landing. It's like this script versus this script, but I've got to be loyal to these, these scripts or you'll never know what really works. Speaker 4:                              14:31                           I love that. So what is your guys off for the two to 5,000 bucks? What did they get? They get, um, a training element, ongoing training elements to help them acquire certain skills. Um, they get ongoing support and coaching. Um, we provide them with a, um, uh, software element and um, depending on where they enter in their, with their investments, they might get a few other things. Like maybe we might help them launch some campaigns. You know, done with you type type, it is very much a done with you program, the high ticket quote unquote, depending on where your price point is and maybe your vertical can withstand a $10,000 middle of the value ladder offer, you know, like a dentist or an ophthalmologist is going to be able to pay more than you know, maybe someone who owns a garage door repair business. It's just because their average customer values are higher, which I guess now that I'm thinking out loud, if you're trying to determine your price points, look at your potential customer avatars, avatars, average customer value. Because if they're a plastic surgeon averaging $8,000 a procedure there, they're able to pay you more per lead or poor per deliverable than maybe someone who has a hundred or $200 like a locksmith. Speaker 2:                              15:51                           I totally agree. I had that conversation. My son Chandler the other day, we were talking about, uh, you know, he's kind of going through and the same type of thing, building out this agency model and you know, you have to kind of pick whoever your avatar is going to be. And realize whoever you pick, they have certain numbers that they just, it's Roi for them. I mean it's like they know I can only spend x to acquire a customer. And I think the biggest mistake a lot of agency owners make is they don't know who their customers, they don't know what those metrics are for that customer. And it's very hard to price your services if you don't know what your client basically what their, what their metrics are as well. So I really appreciate you're hitting on that Josh. Yeah. Speaker 3:                              16:27                           Say something else today that I think Josh just said that, you know, brought a lot of stuff to my brain. I think another sort of key for us was when we figured out this progression from do it yourself customer too, we'll do it with you customer to, we'll do it for you customer. And I think a lot of times people aren't thinking, you know, entrepreneurs aren't thinking about those three different types of delivering your value to the customer. And one of the things we learned from Russell actually was, you know, you can deliver the same thing or similar value pieces in different experiences, different theater. Some people like to do it themselves and get their logins and go on their merry way. Other people really like to like have a coach alongside with them so you're actually doing the deliverable with them and then other people like it when you just do it for them when you build the funnel form or whatever. Speaker 3:                              17:19                           Right. And we've sort of evolved our offer over the years now where like we see a trend with our clientele even, you know, across all of our verticals. Doing it within is extremely valuable. You know, versus there's a lot of courses out there in courses are great and there for the right person sometimes they're a fantastic fit, but we really pivoted our offer from here's your logins, good luck to hey, we're going to do it with you. And almost as much as we can guarantee your success in your experience with the program, which in turn has fed our social proof dramatically, right? Like, as we've invested more in their success, they're invested more on our success. So it's pretty interesting when, in terms of the high ticket game, so tell me guys, how have you guys been able to avoid scope creep in a done for you are done with you type of program? Because I know especially in the agency model, scope creep is one of the hardest things. Did you, do you want to over deliver? But at the same time we go on, Speaker 4:                              18:18                           man, I should've sold a nice $7 price point and just walked away. Yeah. Uh, well first of all to say we perfectly have would be a lie. Uh, we, we are entrepreneurs after all and there's a hallway full of doors and they all say opportunity on him. And Sam and I are salesmen as well and we love persuasion and we love just getting the validation of the sale. And so we've, we've had to slap our own risks. Um, but at the same time, it's not necessarily a, you know, I think it's a forgivable sin too to have scope creep, but at some point you definitely have to make a decision and come to level five agreement together and go, you know what? We cannot do the custom video branding element for every customer, but we can do this Google ad words campaign for everybody because it works for everybody and we don't have to spend five hours on that as opposed to the custom video, you know, et Cetera, et Cetera, whatever the illustrations are out there. And so, um, you, you, you avoid scope creep by being loyal to your metrics that matter to the growth of your business and the results of the client. A lot of times if you have an emotional connection or some aspiration that you want, that can get in the way of what actually matters in the true business because the money is agnostic, it doesn't care about what Josh thinks about a particular product. It just wants to know where it needs to travel to get the most value in return. Speaker 3:                              19:52                           Yeah, you've got to reverse engineer kind of your goals a little bit. So, you know, if you're looking for a lifestyle business that's more about, you know, um, larger cash injections and you don't want staff and employees and all that stuff, then you know, you want to limit your scope as much as possible. Otherwise you're never going to be able to fulfill it. Fill it. I'll always be you Lou. Then that made that kind of never ending treadmill. You know, Josh and I have grown and act like, I mean, we've got almost 20 full time employees now. I mean, we first started, we didn't have plans to have any employees. It's just us, you know, so it's kind of funny like, wow, we have a big team. Uh, but that's because you know, that we defined our scope and we also said, all right, let's think more like business owners and less like just a funnel guy, right? Speaker 3:                              20:39                           For a time. And let's actually build out a staff that can fulfill the scope, you know, at scale and all that stuff's important because you don't always think out ahead. You always think maybe you're just going to deliver it, you're going to deliver it, but eventually you're just going to reach your, your your limit and your ceiling, you know, and until you're willing to scale out and acquire non funnel building skills, more just business growth skills, sales skills, marketing, hiring, all that stuff. Sometimes that's the key to taking your funnel to the next level. Ironically, it's not as much about opt in rates and conversion rates as it is stuff like people, you know? No, I totally agree. Yeah. Speaker 4:                              21:15                           I think especially when you're trying to scale that people often becomes really huge for you guys. Tell me, when you start taking a look, I love some of the main things you guys have hit on. The fact is you really have to start thinking more as a business owner and said, I've just been, we'd run an agency or I'm to try this. Internet marketing game is you. First of all, I started thinking as business owners, super amazing things happen because now all of a sudden you start paying attention to the metrics. You start knowing your numbers. When you start again, you were kind of like 15 to 15 to $45 a for customer lead or, or booking. How many, what's your typical, how many causes your bookings do you need before you actually close one? What's, what are some of the numbers you guys have currently? Speaker 3:                              21:55                           Yeah, good question. I mean, I think we'll see anywhere from, some of it's fluctuated based on our sales staff, right? So now, I mean we have a full sales staff taking calls all day long, all over the country. So you know, on a typical sales day right now we'll see anywhere from four to eight transactions come through in a, in a day on, you know, 40 to 60 calls. Some of that can fluctuate with the market too, depending on, you know, what's, cause our, our business has some seasonality to it. Um, but Speaker 4:                              22:25                           you've got, I mean, you've got a 10% close rate then. Yeah. And that's, that's like, um, really an interesting question and I actually had to pause and Sam hit on it, but it's there, it's, there, there becomes, when you start to scale, at least it becomes these pressure valves that you've got to control. It's like the, the lock in the dam and the water, like releasing a very precise amount of water. So we actually, um, we actually burn a lot of leads. Like some of our leads are just like the, those of bananas that you don't get to eat on the counter bruising and nodding and, and like, I actually told someone this today, like someone gave him bad advice. I was talking to a young marketer and training and they were like, yeah, somebody told me I don't need to go, uh, generate so many leads yet because I'm not, I'm going to get overwhelmed with the work. Speaker 4:                              23:18                           And I was like, dude, that's why you're stuck. You need the rotting bananas on the counter or you're not going to have enough food to eat. And, and, and that was a big part of what we do. And so now it's actually really kind of scientific, like we know how many leads generally in a seven day period that each of our sales team members need in order to hit their quota. And that's been a fun process that we've, that we've taken on. But yeah, we'll, we'll scale and ebb and flow based on availability of our, our sales team because they become our conversion apparatus. Right. Oh sure. So when did you guys start bringing on sales guys? Because at first it was just the two of you guys taking the sales calls? I, as I recall. Oh yeah, a lot of sales calls. I think it was the moment when, uh, this is a great question because a lot of people are going to try to either delegate too early or not delegate ever. And if there's a moment when it's working so well, and you've got, you know, a repeatable unit, like we've got a repeatable funnel and it's predictable and, and you're saying things like, Hey, do you want to take the next sales call? Speaker 4:                              24:35                           That's when, you know, I probably should, you know, get off, get the script out of my brain, put it on a, on a Google doc, hire someone, put them on a good commission rate and let's let them, you know, when for us and let's get them up to 80% efficiency as fast as possible and binge that out while your business partner or somebody else or while you still are, um, are, are crushing deals until you get that person up to speed and then you do it. And don't hire too many salespeople at the same time. That's another thing that's a mistake we've made because what happens is you start to segment your lead flow into weakness and none of the salespeople can get enough problem based learning under their belt fast enough. And then all of your conversion rates go down, your revenue goes down and you're just like, what? We hired five new salespeople. They should be five x thing, our sales. But it actually has the exact opposite of thing because the salespeople need, they need time and you need time with your script to get vested and grafted into the system. Uh, such great advice. I would. So tell me, when you're looking at your sales guys, how do you typically pay as far as commission? And you would, do you have a salary plus commission? You paid just commission. How much commission do you guys pay Sam? Speaker 3:                              25:54                           Yeah, great question. Uh, so for most of our sales staff, that's a hundred percent commission. Uh, and our commission rates actually kind of going back to your metrics and your economics depend on what they're selling. So with high ticket offers, you wish in our niche, our price point is more high ticket. You know, they get a larger cup can be anywhere from, you know, 12 to 18% per enrollment. But when you're selling a recurring service and agency model, your margins are less because typically the monthly value is less, even though the total contract value might be the same, you're not getting all that value up front. Right. So your compensation model is a little bit different. So for some of our sales staff, they're really in the portfolio building game and we have salespeople that have 75 accounts. They get paid on every month. It's crazy. It's awesome, you know? Yeah, that's what I mean. It's one of the reasons we started our company. And so we can provide opportunity to like that. So they're stacking right accounts, a recurring accounts and then others are really going after that. You know, that big sale. They want to get that big commission right there. And then, so you've got to really drive your commissionable component based on your end game, you know, otherwise you're just kind of shooting in the dark. Speaker 2:                              27:07                           Yeah. And I would say that a commission rates can increase or decrease Speaker 4:                              27:12                           based on, uh, whether or not your sales staff has to generate a quota of leads. So our sales staff typically doesn't, they are, they wake up every morning and their books and they just get to pick up the phone and not worry about where that person came from in the funnel. They just, they have an application in front of them and they magically appeared on the calendar. But if you have a sales team to ask to prospect and it has to work, you know, shake trees, then they usually they usually deserve and earn or warrants a little bit more of a Speaker 3:                              27:45                           what piece of the Pie. Speaker 2:                              27:47                           So is your sale, is it a onetime clothes or is it a setter and a closer type of thing? Speaker 3:                              27:52                           One time. One time close. Yeah, about 90% of all of our sales are on the very first call. Which separate give Dave the followup close percentage and how interesting that is. Yeah, we'll follow up. Close percentage is going to be aware from five to 8% some months it's even less. But some of that goes back to your Avatar, right? Like if you're selling to a business owner, you've probably got more contracting, more followup, more questions. If you sell to a consumer, like, and I'd say that's one of our things in roads, like we, we've found that you really need to figure out who is your Avatar, what is their pain, what do they need? Where they want, what's their life like? What's their industry like? And we've found that in our industry, we tend to sell more to consumers than we do to business owners. Don't get me wrong, we talked to, you know, different clients that have big teams in big businesses, but the lion share of the industry is to solo point person, right? So it's more like selling to a consumer. Uh, and so that influences the way that we sell to them because they don't think in terms of like budgets and metrics and business capital like we do, right? Which is fine. They just think a little bit differently. So then we position our sale as you're going to do it, let's do it, you know? Uh, and so our entire funnel shaped around that sales call, that strategy call. So that, and that's what makes it work. Speaker 2:                              29:13                           Yes ma'am. I love that. I think that's the biggest mistake so many agencies struggle with when they first get going is if you're going to sell it to the Solo Preneur, you are really selling more B to c, then you are B to B. And it's totally changes the funnel. It changes the scripts, it changes everything. And I think a, I see a lot of agencies get fresher when they try to go on after this, you know, this large B2b type of business model and you're like, wait a second, I've got a gatekeeper. And then I've got three people on the board want to make a decision and they try elephant hunting near instead of just going after these. There's so many other people out there who have a ton of pain who are in the Solo Preneur, you know, six figures to seven figures were you have good businesses, but they're out there. Speaker 2:                              29:52                           They have to, again, Josh, thank you made mention of it. Really these, these are the people who have to go out and kill something every single day so they can feed their own families. And I think that's such an easier and better business model, especially as an agency on when you're going after it to really close down that sales cycle. Because otherwise as an agency again, all of a sudden you've got this followup sequences and cheese. I'm in this thing three months and all of a sudden you find yourself like a pharmaceutical salesperson trying to close large x ray machine or cats can't. Yes, that's right. Speaker 3:                              30:23                           Yeah. And that keeps the, keeps everything you know streamline with your sales and your funnel. Like when we say ours is simple, we mean that people go from Facebook ads to client in 24 to 48 hours. Speaker 2:                              30:35                           Yes. That's it. So fast, Sam. That is so fast. Speaker 3:                              30:39                           There's no like elaborate followup sequences and webinars and email lists that lead the email list that lead to email lists. I mean all that stuff's fine. I'm just saying that for us. Simple southerners. Speaker 4:                              30:51                           Yeah. Well, hey Dave, we got to keep it country simple man. And for all the funnel hackers listening to this, like kind of a big conceptual level, like keep your sales cycles short because you need that cash. If you're not taking VC capital from somewhere, like this whole click funnels motto is real. Like if you're going to do that, you got to make sure don't let the prospects and the leads linger. Go give him a call to action. Give them that deadline, give them that takeaway. Whatever you need to do. I'm not saying obviously sell them snake oil. I'm just saying make sure they know that they need that. The best thing they can do is purchase your product or service in order for them to reach their goals. Don't tell them that later. Tell them that now and make sure they take you up on it. Well, that's awesome. Well guys, I Speaker 2:                              31:45                           thank you so much for all the value provided to our audience. Thank you. How, how do people get more of you guys? Speaker 4:                              31:51                           I think the best way, um, if you're listening to this and you just won't kind of like a, uh, a free walk through of our business model and kind of get in our brains a little bit more about what we do and what we do at Moneyline workshop, we can go to Moneyline workshop.com/free. Everybody loves free and opt in there. We'll walk you through a short video training and kind of show you the skeletal structure of what we've done with a few of our businesses and how we can help you from that point. And if you want to book a phone call with this and maybe join us for our workshop, we will more than welcome you on a on a call and see if it's a good tip for you. Absolutely. Speaker 2:                              32:29                           Again guys, I think it's awesome. I appreciate your, you're providing that value to people. So check out Moneyline workshop.com forward slash free again, if nothing else, kind of go through and funnel hack of what they're doing. I think your business model guys is awesome. Two Comma Club award winners crushing it and doing it in multiple industries, which to me is, it's one thing to do it in one and then you can take that, that same skill set and and just start layering industry after industry like you guys have done and it's really, it's great for me to see. So I appreciate, appreciate your example, appreciate what you guys are doing and thanks so much for all the value you provide. Thank you. Thanks for the ecosystem you guys have set up as well. Yeah, that sounds great. Well, we look forward to seeing you a funnel hacking live and those guys were listening. She probably after funnel hacking live, but if not, please check a tick. Take a [email protected] forward slash free. Thanks guys. See you Dave. Speaker 5:                              33:20                           Hey Ron, thank you so much for taking the time to listen. I can tell you the things I love more than anything else aside from listening to podcasts is reading books. One of my favorite books was the very first book that Russel wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead, check it out. We literally give you the book for free. You just pay the seven 95 shipping and handling. Just go to Dotcom secrets.com and we'll go ahead. We'll ship you out the book. You just pay seven, nine five shipping and handling, and the book will be on its way to you. Thanks again so much for listening and remember, you're just one funnel away. Speaker 2:                              33:58                           Yeah.  

Why Dave Decided to talk to Tim Francis: For entrepreneurs, time is often one of the most valuable things you have. The more time you have the more money you are able to make, and Tim is here to help you get more of both. Tim asserts that he is able to charge $1,000/hour because he learned how to delegate his time with an assistant and then make better use of the time and money he bought back. Listen in for helpful tips on who you should hire and when you should as well. Tips and Tricks for You and Your Business: (1:41) Do You Know Tim’s 3 Tips for Hiring Assistants? (5:23) Tim charges $1,000/hour because he hired an assistant, it’s not the other way around (7:38) This is When HIRING an Assistant Starts to Help You Make More Money (10:16) Dave Had His Assistant Free Up His Time Through Email (13:08) Being the Surgeon in the Room for Your Business (18:16) You Are In Fact Worth It, Invest In Your Business So it Will Work For You (20:26) Tim Has Had to Master Delegations, Let Him Tell You (22:59) Tim had to teach what’s known as a “Hiring Funnel” Quotable Moments: (4:52) “One of the biggest problems we find is that you end up doing things that are not worth your time now or most importantly it prevents you from getting closer to where your biggest ROI is.” (8:36) “I generated so much extra time and money that I could actually afford to take higher level classes which then allowed to charge more for my services.” (17:04) “The amount that you can decline that 80-20 curve and spend your time in the top 10% of highest value activities happens real quick and it’s very exciting.” (22:52) “One of the biggest blind spots that entrepreneurs have is around opportunity-cost.” Other Tidbits: Hire within your timezone, it’s worth the penny pinching. Use a “Hiring Funnel” Important Episode Links:  GreatAssistant.com/ToolBox FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Hey everybody, welcome back to funnelhacker radio. This is going to be a lot of fun today. Uh, this is a topic that's super near and dear to my heart and I wanted to bring on Tim Francis to introduce kind of how this is all gonna work. So first and foremost, the May introduce you to our friend Mr Tim Francis. Good day. Great to be here. Thanks for having me Dave. So one thing I'm really excited about is helping people understand the importance of scaling and how to grow and build their businesses, especially as a solopreneur or a small small to middle sized business. One of the things we find is that people get so hung up on trying to figure out exactly what to do and how to do it and they, they spend too much time on the how instead of. The one thing that you could find out about tim is Tim, a company called great assistant.com and whole focus behind his business is helping people actually hire their own virtual assistant. Speaker 1: 00:49 And most importantly though to make sure that virtual assistant is here in North America. A couple different things that we're going to talk about as far as how and why, but to give you a little background, timps hired over 200 assistants and first clients and things and really what I want to make sure you guys understand is this whole idea as far as who, not how I'm going to go through that and just a few minutes, but again, want to allow him to say a few words here. Introduce himself. Anything I did not mention that you want to add, Tim, but by all means, please speak to our audience and let him know. Yes, Speaker 2: 01:18 thanks for having me. So for a. So the very first thing is I have three super quick tips that will help anyone when it comes to delegating. A number one is don't write everything out. Instead use something like [inaudible], which is a great tool to be able to capture desktop and share a link. Secondly is a don't use email to communicate with your internal team. Huge productivity killer. Instead, using a communication tool like slack, I actually don't like slack. In fact, I despise slack. I prefer a convo. And thirdly is everyone asks me, hey tim, you know, you've hired around the world, including in North America, what's the best value and what should I paint assistant? And so hands down, the best value I've found around the world is to hire an assistant in a similar or same time zone, similar same culture and same first language. Speaker 2: 02:09 So if you're in the United States or Canada, hire somebody from the United States or Canada, if you're in Australia, New Zealand, hire someone in Australia, New Zealand and 17 to 20 US dollars an hour. It gets the job done. We've, we've found former project managers from Coca Cola, a former administrator who took care of all the private jet travel for Merrill Lynch Executives, uh, my own assistant as a former legal, as a paralegal at a busy law firm in Indiana and get, you can get that caliber talent for, for 17 to $20 an hour if you're willing to allow them to work from home. So Speaker 1: 02:42 that's, uh, that's, that's like three quick tips, quick strategies that even if someone, if their iphone died and they stopped hearing this podcast because the Internet broke down, you got value in the first one, hundred and 20 seconds. How about that? I love it. That's exactly the kind of stuff I liked providing to our audience. So I want to of help you guys understand this is probably to come out right close to funnel hacking live or right after funnel hacking live. What are the main topics Russell's going to be spending a whole bunch of time talking about onstage is this concept of stop worrying about how to do stuff and focus more on the WHO. Uh, I'm going to do a special podcast after this in more detail about who, not how, but I want to give you guys just a few couple things here to understand. Speaker 1: 03:24 The biggest problem and the biggest hurdle that most of us have is, especially when we first get going, is we always try to figure it out. I just need to figure out how to do this. I don't, I can't afford to hire someone else. I can't afford to do this. I've got to figure it all out on my own, and I think one of the biggest problems people run up against is this whole idea that too often people are trying to trade their money for dollars and I'm sorry their money for time. In other words, unfortunately too many people, they're not willing to to realize how valuable your time truly is and I want to make sure as you guys are listening to this, to understand your time is the only commodity you cannot get back. You will have money that comes in money that goes, realized the most important thing for you. Speaker 1: 04:06 I can say for myself, the very first hire I ever made was an assistant, and from that that literally is what blew my business. Help my business to grow and explode all because I was able to focus on the things I was good at and I know it's hard. It might be painful to people going, gosh, 17, 20 bucks an hour. Oh my gosh, you know, that's, you know, 20 hours a week, it's 400 bucks a week at 600 a month. I get that, I know those numbers. I've been there. I can tell you that is by far the greatest investment you will ever make because one of the biggest problems we find is you ended up doing things that are just not worth your time now or most importantly is it prevents you from getting to where your biggest roi is. A, I'm going to come back and talk more about that in a few minutes, but tim, I want to kind of bounce back over to you. Speaker 1: 04:50 So tell me as you start looking at it at hiring assistants, your system's a little different. So what are some of the tips you think of when a person wants to reach out and hire an assistant, what should they be looking for? A level that. So to touch on something you said a little bit earlier, certainly it's overwhelming to think about 20 bucks an hour times 20 hours a week or something like that. These days when I do private consulting, I charge a thousand dollars an hour and I get hired regularly at that rate and people will say, Oh tim, you know, you've, you know, you have an assistant because you charge a thousand dollars an hour and actually the truth is the exact opposite. I charge a thousand dollars an hour today because I got an assistant back when I was charging $40 an hour as a marketing consultant, managing adwords accounts and taking care of landing pages and making lead magnets and all that stuff. Right? And so there's this thing called the positive profit loop and, and so like the very first three things I ever delegated to Sarah and she worked for me for just five hours a week for just 15 bucks an hour. This is five and a half years ago. So the wages have gone up a little bit in the last half, Speaker 2: 05:58 but that was all I could afford and I'll tell you like I was terrified I couldn't afford it. Right. I didn't know what to delegate first and I was. And I was afraid to release control. That's actually the number one frustration or challenge that entrepreneurs have with delegating and getting great assistant is releasing control. So, so I just, I said, what is the smallest, simplest thing I could get off my plate that's taking up my time and it was these three things. It was invoicing clients, it was uploading podcast episodes and uploading blog posts and Sarah took those three things off my plate and I got like three or four hours of my life back because she was a little slower than me. I'll take her five hours to do it. Took me three. That's okay. And with those three hours I then went to my current marketing clients and I said, okay, I've been doing adwords for you. Speaker 2: 06:46 I know that if we have a custom landing page that the optin rates gonna go up, would you be cool if I took three hours? I built you a custom landing page. My rate is $40 an hour. So for you know what? One hundred 80 bucks right is around 200 bucks is what I'm going to charge you instead. Tim, you're a great guy. He'd been doing great work for us. You're effective. We'll go for it. You know, here's 200 bucks. Now what did I do? Those 200 bucks, I did not go and buy some new shoes. Instead I turned around and I gave it to Sarah, right? And at 15 bucks an hour now she was going from five hours a week to like seven hours a week for a few weeks in a row. And guess what I did with that extra time that I had is I went back to my current clients and said, hey, you know, we did. Speaker 2:                              07:28                           We're doing adwords. Now we've got that landing page thing on that landing page. If we set up a lead magnet, it's this pdf thing that I can create top seven tips kind of thing. Um, I really think we get a lot more options and it'd probably take me about 20 hours to create the content and put in a pdf form and set it all up. And at $40 an hour, that's like 800 bucks are you in? And they'll go a team. You're a great guy, you've been super effective. Let's give it a shot. So I took the $800 and guess what I did with Dave? I did not go to Disneyland. Okay. I gave it to Sarah and so Sarah was now working for me not seven hours a week. It was now like 11 hours a week and so then from there with what did I do at that time, I just kept following them and I'll fast forward the story here so that we can get through this quickly. Speaker 2:                              08:13                           Basically I generated so much extra time and money that I could now afford to go take higher level classes, which then allowed me to charge more for my services. So now I went from $40 an hour to 50 to $100 an hour and as I had more and more time and money from increase in my rates and hiring Sarah more and more, I can now afford to go to higher level masterminds and events. And so then I always remember I went to Perry. Marshall had a two day event in Chicago where he brought Richard Caution and the guy who wrote the 80 slash 20 principle and as a Canadian a, it costs more because the Canadian dollar was weak and so I ended up spending 10 grand for two days and I could. That was on the Speaker 1:                              08:56                           absolute edge of what I could and I own a house and I got to pay a mortgage and like I got responsibilities, right, and I just knew that if I went to the ruins, we loaded with people that would be candidates to potentially be my next client and no kidding, there's someone I met there who introduced me to someone else and that someone else hired me for 10 grand a month for three months. So I was able to put 10 grand into the event and I got 30 grand out and that was just the next step. And ever since then it's just been falling out. Positive profit loop of reinvesting, reinvesting, and it all started with the very, very humble act of delegating, invoicing, uploading a podcast and uploading blog posts. And that's that. I love it. I honestly, my bypass is pretty similar to yours as well at a podcasts has been a huge, just takes time and so I system handles all of that kind of stuff. Speaker 1:                              09:52                           One of the things for me actually that was probably the best thing I ever had or do and that was to take care of my email. Things that you struggle with all the time. My Gosh Dave, those are personal. I'm like, listen, I might. Email gets just blown up and at first I was really leery because of my position with the company. Everything else. I'm like, I've got to make sure that what she's saying is the right thing and it's coming across, right. I literally a part of the reason was I was trying to buy back time and then you're gonna hear me say this over and over again. There is the only thing that matters when you start making money. The very first investment you need to do is buy back your time. And I've done the same thing at my home as far as having some, uh, clean the house, take care of the yard, work, all that kind of stuff. Speaker 1:                              10:33                           You have to buy back your time. It frees up your mind and allows you to think more. And so for me, what I had the opportunity of doing with Chrissy, she's my sister, has the most amazing person in the world. I just love her to death. She's just helped me so much as far as even scaling my business here at Click funnels and that is uh, I, I need to get out of the office more. And I just had to clear my head because of all the stuff was going on. So I literally, I go on a walk every morning and she was literally just read through my emails and we record the call and I would just say, okay, I need you to say this and just verbatim almost word for word what I wanted. And she would respond. So it allowed me to clear my head, get some exercise. Speaker 1:                              11:12                           And at first it took a lot longer and you know, it was maybe 30, 40 minutes. We're down now to now, she's gotten to the point where she knows those emails that matter, those that don't, she can sort through it real quick. And then she goes, you know, Dave, I've got questions on these I need you. And I will literally dictate exactly how I would be saying it. So it's coming from me and my voice to, to clients and prospects. But most importantly, it's freed up so much of my time. Uh, I literally, I look at my email twice a day and the only, she set up two different categories as far as dave respond and Dave priority to respond. That was the only two things I look at. I don't pay any attention to the rest of my inbox. And there's nothing that has freed up my mind so much and I don't have to go into my. Speaker 1:                              11:54                           I know it's being taken care of because I get, I literally get hundreds and hundreds of emails every single day. Do that extremely well. I've got another assistant who manages all my social media type of staff and she takes care of all that kind of things, so realize there are so many things that you need to. You need to spend time going out and buying your time back. It allow you. Again, I loved him, what you said and that is you basically took that time and then got additional skills. You got additional education. You went to different masterminds. Realize that that's the type of stuff that a great assistant is able to do for you and I want to make sure that you guys are listening here. I'm hoping anybody's listening to this. The very first investment you will make in yourself is an assistant, and again, like you said, whether it's for five hours a week, I don't care those five hours, that's your little buying back five hours of time. It's 100 bucks. Everybody can afford 100 bucks and I just think it's an absolute necessity. Speaker 2:                              12:50                           I really want everyone to be the surgeon in the room of their business and so this is like a copyrighted concept. They talked, but all the time when people hear me speak, um, and uh, and so the surgeon in the room really focuses on only three things and it's exact same thing. Three things that I hope every entrepreneur can focus on more and more, and what that is, is strategy, high level skill and high level access. So I'm going to tell you a real cool story. It was a three or four weeks ago there. I was here, I mean here in Austin, Texas. And I'm getting on a plane that Sarah, she booked a flight for me to go speak at an event in Denver. So off I go, I land in Denver. I check in at the hotel that Sarah found for me that met all my specific criteria. Speaker 2:                              13:34                           I was very happy to be as very comfortable. So I check in there, go to bed, wake up in the morning. And uh, I look at my prep notes for the day, for the speech I'm going to go and give. And it listed who owns the mastermind, how many people are going to be there, what's the profile of the people there? Am I allowed to ask for a call to action to book a sales meeting with us for those that might be interesting getting a great assistant or not? Um, it's got all the prep information, so I'm going to roll up to the front, front of the stage and right then and there I'm going to know everything. I mean, I know everyone's names. I'm going to look like I'm everyone's best friend because I'm so prepared. Right. Then all the like real sexy stuff, like their clicker remote clicker, their laptop or my laptop, like all the tech stuff. Speaker 2:                              14:15                           Like that was awesome. The prep notes too. So I jumping in an uber, I arrive at the location. Sure enough, it's a great presentation. Great Group of people, awesome host. Some of them are interested in doing business. We changed them. Information. Sarah takes care of coordinating them, getting into my calendar for sales meetings. I go back to the airport, get on a plane that Sarah Book for me. I fly back to Austin, land at 5:45, arrive at my apartment, downtown Austin at 6:15. And guess what? In my apartment there was a dozen people because I had a dinner party that night. I was literally the last person to arrive at my own dinner party at my own apartment. And so 4:00 that day our host desk was booked by my assistant Sarah to come and flip the space. So Polish the silverware, use the laser level to straighten all the pictures on the wall, you know, like every detail. Speaker 2:                              15:06                           Um, at uh, at the next hour after that, the host cleaner came. And this is like while I'm in the air flying back, all this machinery is happening. So that basically at 6:00 when all our hosts or guests arrived, everything's already set. And I showed up and, and, and all of that. What is my Ra strategy? High level access, high level skill. So the strategy was I want to have dinner parties, I want it to be these kinds of people. What's the high level access? I texted these high level people to say, hey, come on down, right? Like you and I met because of David Gonzalez. So like texting a guy like that guy to come and have dinner with us, right. And then, and then for me to shake hands, like my assistant can't be Tim Francis to shake people's hands in network, but I can. And so that's inappropriate activity. Speaker 2:                              15:47                           So. So there I am shaking hands and having a glass of champagne on the balcony. I'm on the 15th floor overlooking the lake downtown. It's beautiful and it really wraps up at 10:30 at night. Then after that I go to bed, I wake up the next morning I go back to the airport, get on a flight that Sara booked for me. I'm going to New York City. I get to the airbnb that she booked for me. I open up, no kidding Dave, check, check this out. I open up the fridge and the groceries I want are already in the fridge, right? Because I want to have a healthy smoothie every single morning. Right. And and while I'm in the air to New York, I guess, guess what's happening back in my apartment is that same host as is back in my apartment, resetting the space so that when I returned from New York City, it's going to be ready for you to work again and do meetings and whatnot. So high level skill, high level access and strategy. Those are the three things for an entrepreneur focus on and if you don't have an assistant you can't, you can't just offload everything all at once. However, I'm telling you, give it like, you know, a few months of working with an assistant and just getting the next piece off your plate and the amount that you get declined that 80 20 curve and spend your time in the top 10 percent of highest value activities. It happens real quick and it's very, very exciting. Speaker 1:                              16:56                           Oh No, I totally, I love that you're making reference to, to Perry Marshall. I remember one of the things to listen to the same course you actually went to as far as the mastermind there with him and it was really the 20 percent of the 20 percent. Yeah, that's really where you need to spend most of your time and everyone talks about, you know, president principal as far as 80 slash 20. The real key is it's not just the 20 percent, it's 20 percent of that 20 percent other words really taught the four percent. That's where your greatest Roi is in your life, in every, every area of your life. Whether it's your relationships, your finances, your health, your fitness, your money, whatever it might be, and to try to get there. You can't get there by yourself. Everybody has to have a team. And it was funny. I was listened to podcasts from Rachel Hollis a while back and she was talking about how frustrated she is with those people who go on on shows and say they basically. They did it all themselves and she's like, listen, you can't do it all yourself. There's no all themselves. Speaker 2:                              17:50                           She goes, let me tell you all the different people who are involved in in running our business, and I think that's the part I want to make sure. Those of us who are listening to this right now realize, first of all, that you're worth it. There's nothing I run across all these solar printers. Just feel like, ah, I just, I'm not that point yet. I, I, I'm not worthy enough to have an assistant. I don't know how you ever got that in your head, but if you think that way, get rid of it. I remember my wife struggled with that at first when we got our first housekeeper 17 years ago, she was like, oh, I shouldn't be taking care of this. I'm like, no, that's not your best use of your time. Spend time with the kids. You don't need to be cleaning the house. Speaker 2:                              18:22                           So I think I love your idea as far as the whole surgeon approach to life and I think it expands beyond just your business. I would take a look at everything else in your life you mentioned as far as groceries and all these things. I would really hope those guys who are listening right now, I hope as soon as you get off your this call, this podcast, wherever you're at, the very first thing you do is get an assistant. And Tim, I know you've got a bunch of tools and resources you were talking to me about before we started. How do they, what are some of the tools, resources, how do they get them? Where do they go? Yeah, great. Assistant Dot com, forward slash toolbox. So it's great assistant.com, forward slash toolbox and there's a few different pdfs there and I think most if not all of it is actually no option. Speaker 2:                              19:03                           Like it's, it's like I'm like I just really want to help. So one of the tools there is called, it's a pdf, it's 104 tasks you can delegate. And so I asked my assistant Sarah to look at the first hundred tasks she ever took off my plate and just to make a list. I think she came up with like 75 or 80 and then I added in the other and I'm so. And a lot of them actually are from my business when it was, when I had a digital marketing company, so someone's listening to click funnels. This could be a perfect opportunity to go go really? I could never log into infusionsoft or convert kit or whatever again, like or, or only once a month or something like that. I never have to deal with webinar jam or go to meeting or anything like that. Speaker 2:                              19:42                           Like I mean there's a huge inventory of tasks that can be delegated and I think it's really inspiring when you go, wow, I can delegate all of this. So that's their greatest system.com forward slash toolbox as a few other tools there. One, which is again, something that I invented and I've now copyrighted and trademarked and all the rest is the tool called three 60 delegation. When when we get started as entrepreneurs, we oftentimes have to be very good at sales, marketing and product development or coming up with a product or delivering a service or whatever it is. And, and what's not included in that core set of competencies is management, leadership, delegation. And so it's very, very common for someone to get up to a couple hundred thousand dollars in sales and, and then they don't realize that there's a difference between management by delegation versus management by abdication, right? Management by abdication happens when you say, well, I'm only doing the top 20 percent screw everything else. Speaker 2:                              20:38                           I'm Outta here, right? You know, and, and, and, uh, an upgraded but still ineffective version of that is saying I'm going to do the top 20 percent in the bottom 80 percent. I'm going to make my system do it. I'm going to hire someone and we put it on facebook. Who knows, someone who can be my assistant. I'm just gonna throw it all at them. That is also a train wreck waiting to happen. There's actually an art and a science and a new skillset that as soon as you start managing an assistant and having an assistant, it's like we should probably have a weekly meeting with them to make sure that we're on the same page when we delegate. We really want to make sure that we use this tool called three 60 delegation and it's right there in the toolbox. I'm not being distracted. Speaker 2:                              21:16                           I want you to. I'm actually looking at the toolbox right now as you're talking and so, so yeah. Good. No, I think it's, I'm actually going through as far as, you know, death by a thousand paper cuts and uh, I think it's a, you know, some of the major crippling cost that people have and the ping pong of changeover, which is one of the main things I've seen happen a million times as far as. Anyways, keep going. I didn't mean to. I'm just, I'm impressed with what you have here. Well, thank you. Yeah, I love your enthusiasm. Anyone who's enthusiastic about being a great coach and leader. I'm, I'm, I'm down with that. So, so three 60 delegation just to give you a very quick taste. Instead of saying take over my click funnels account or set up my landing pages or whatever. It's actually pausing and saying, what is the vision of what I want done by when and what is a sample of success look like? Speaker 2:                              22:02                           What are the resources required sign-ins? Is there any training required? Is there any authority or some, you know, money that's required. And then the third section in a proper delegation is what's called definition of done and definition of done is helping someone understand what does success actually look like. So now to like to give you a sense when you do a proper job of getting a great assistant and you do a proper job of delegating to them, oftentimes we think, hey, I get my time back. That's really cool. I get to do less of what I hate. I get to do more of what I love. And that's all great. I just want to point out like one of the biggest blind spots I think entrepreneurs have is around opportunity cost. So I'll tell you a story about someone who came through our program, his name is Jenny and uh, and he had an online course and he has an online course and you know, for six years he had a new course he wanted to release, but he could never get around to releasing it because he was so stuck in the bottom 80 percent of his business. Speaker 2:                              22:58                           And he heard me give a live 45 minute presentation on how to get a great assistant. And I explained that pretty much one of the worst ways they were getting system as they go on facebook and say, Hey, who's got a brother in law, sister in law or something like that. The success rate is got to be somewhere north of 20 percent and 40 percent success rate. Right? And, and, uh, and so I explained, here's what a hiring funnel looks like, just like there's a marketing funnel. There's a same idea in hiring as a hiring funnel. And we're actually looking at 50 to 100 candidates to come with, with one winning assistant. And we're spending like 50 to 100 hours to find one winning assistant. So that's a vastly more thorough process in a search. Then just going on facebook and saying who's looking for a few hours? Speaker 2:                              23:43                           Right. And Jimmy saw how much work it goes into getting a great assistant knew not for me, I'm just going to skip that. I'm just gonna go on facebook. So he did that and you got someone in six weeks later it all flamed out and he got frustrated, went back and he did what most entrepreneurs cross their arms are just going to do it myself. Right. So for six months you continue to suffer and he came back to us after six months and said, you know what? Everything you said not to do, I did it. Everything you said was gonna happen, happened. I'm now ready and serious about getting a great assistant that's going to be like a right hand person for me. And we're going to evolve this business kind of once and for all. So it took about six months. Not, not. I mean, we can usually get an assistant for someone in 30 days, which is really exciting, and then that process of just doing what we're talking about here, three 63 60 delegation being the surgeon in the room, all the rest took them about six months to get all that off his plate and guess what, Dave, if freedom, but enough time and energy for him to launch that course. Speaker 2:                              24:43                           And after that, that new course generated a quarter million dollars in new revenue for him. Very, very high margin. So what was the cost of not getting an assistant? Was it, you know, that he was frustrated. He was the real costs that he couldn't do a little bit of like the stuff you love. Yeah, that's all in there, but actually there was a quarter million dollars waiting for him every single quarter for six years. And only once you've got an assistant and got himself out of the bottom 80 percent was he free to go actually pull the trigger and make that happen. Speaker 1:                              25:16                           I love it. What did I get? I appreciate your time. Most importantly, really share with people how to actually get an assistant where to go, so if they want to find out more from you, what's the best way of reaching out to you? Speaker 2:                              25:26                           Head over to our website, greatest system.com. We got tons of testimonials from lots of clients who've had great success. If you can just see their success stories, see my effect it, see if there's anyone from your industry that you recognize or anything like that. Um, grabbed the toolbox which is greatest isn't dotcom forward slash toolbox. And if someone wants to set up a 35 to 55 minute consultation of bus to see if they'd be a good fit for our program, we're happy to do that as well. And there's just a button right there to book an appointment. Speaker 1:                              25:53                           Awesome. Well, Tim, thanks again for your time. Highly recommend anybody who's listening to this. The very first hire you must make is a great assistance. So please, please make sure you have an assistant and if they're not doing everything that you want them to do, take a [email protected] slash toolbox will give you a ton of other ideas of different ways that you can actually have. What are the things you can get off your plate, how to delegate A. I'm just such a huge, huge believer in this, and again, I want to make sure that Tim came on to help you guys understand the importance of focus again on who and not how. Let someone else take care of this. There's people actually love doing this stuff that you don't want to do in your life, the things that you don't enjoy, people actually do with love. We paid for doing that, so please take the time, make the time and go out and find yourself a great assistant. Kim, thanks again and we'll talk to you soon. Thank you.

Why Dave Decided to talk to Stacey and Paul Martino: Yes it’s that time of the year again, a day where most people simply eat chocolates and pretending to be in love. BUT YOU’RE NOT “MOST PEOPLE” ARE YOU?!? NO. This is a culture of FunnelHackers and trailblazers and today we’re restoring love back to what it was meant to be, everlasting and simply fun. Stacey and Paul Martino are here to teach you just how we’ve been conditioned to fail in relationships. Listen in and take note on how both Masculine and Feminine Power are essential to your relationships, even the ones outside your love life. Tips and Tricks for You and Your Business: (2:30) Changing Relationships Back to the Natural Model (5:04) You need to understand the triggers of a man vs a woman (9:32) Men work off of direct communication, women work off of applied communication (11:14) How Communication Issues Are Resolved Through Understanding the Human Wiring (12:52) Why Do Relationships Now Naturally Fade? They Don’t Work With the Natural Model (14:50) Do You Know the 8-Step System Stacey and Paul Trademarked? (15:42) One of these 8 Steps is SYNERGY AKA Rock Star Alignment (16:28) Does Your Intention Match Your Attention? (18:38) Why Competition For Attention Does Not Belong in Natural Relationships (22:56) We All Need to Understand “Masculine Presence” In Work and Personal Relationships (26:21) Women’s Power Is Not Found In Becoming More Masculine (32:06) Sydney and Paul LOVE Using Russell’s Perfect Webinar Quotable Moments: (3:00) “We’ve all been conditioned to believe that passion should fade and that relationships should turn down and become dull and unfulfilling. Which is so not true and is really just a direct result of what we’ve never known.” (8:48) “We are unknowingly causing ‘curfuffles’ and triggering each other just because we don’t understand and appreciate how the opposite is wired.” (15:10) “Show up differently to shift yourself so your partner experiences a shift to without having to to any ‘couples work’ because that couples work doesn’t work.” (19:38) “We are SO not counselors, we are not; but we are solution providers. There seems to be no relationship problem we cannot solve.” Other Tidbits: Relationships, especially marriage, are a skill that most people haven’t quite mastered yet. Do you understand and know the triggers of your lover? You must live from your priorities. Important Episode Links: RelationshipBreakthroughSecrets.com RelationshipDevelopment.org FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 Everyone. Welcome back to funnel hacker radio. I am so excited today if we do this thing right, you're actually getting this on Valentine's Day. Hopefully that sowed. This is set up and if you do, I want to make sure, no matter when you get this, you have the opportunity of meetings and my dear friend Stacy Palmer. Tito, welcome to the show. This is so much on, but don't you guys don't know who they are. These two magical couple has been had this crazy opportunity of, and I think it's so. First of all, you have to understand these are. This is a couple who's got a such a huge strong passion and a love for helping serve other couples and I think especially on Valentine's Day, I'm hoping this comes across in the way that I hope that it does. They've had a company called relationship development data work, but the coolest part for me is they've literally saved thousands of marriages around the world. Speaker 2: 01:07 Now that's real cool, but I'm sure there's other people who've worked at relationships space. You can say that, but the coolest part for me is they do this by working only with one spouse and that is like the most amazing thing in the world to. I'm like you always hear about this whole idea of couples counseling stuff and they're going to debunk the whole myth why that doesn't work, but most importantly, help you guys understand the importance and the value that one person and how one person literally can change everything. So aside from the fact there are two Comma Club award winners as part of our inner circle, part of just dear friends. By the time you're hearing this, we will have just completed our Russell speaking on [inaudible] station. Will have come across the stage. We will spend our time out in the Bahamas together. And with all that said, I just want to welcome you and just say, I'm so grateful that you're here. Most important. Cause I know that you're going to provide to this audience, so thank you. You're so welcome and thank you to be able to help anybody that wouldn't benefit from doing that. Everybody deserves these answers. I love it. So tell me where's the best place to start? Because I know you guys came to inner circle and get this a magical trading as far as different. I'm a one. That's all I cared about was number one. Speaker 2: 02:19 No, but seriously, tell me what, where, where do people get started? Cause I know this is this, this holiday is a really painful holiday for a lot of people that often times is some of those things where people, all they do is remember all the terrible relationship they had and the ones that didn't work and why it's not working or they're in a relationship and they're trying to think, even though it's good, I want it to be better. I want to have more passion when I have more excitement. There's got to be. I don't want this, you know, you talked about this whole honeymoon phase and I want my whole marriage to be even better than my honeymoon was. Let's go. Where do they go? How do they do this thing? It's great. I would also say that like, I mean, you're just, it right off the bat. Speaker 3: 03:00 They to like, we've all been conditioned to believe that the passion should fade, our relationships turn should turn down and then they become dull and unfulfilling. And that's so not true. It really is just a direct result of what we've never known. Um, and that's the difference and if you think about it doesn't make sense that we should find ourselves in this dynamic and yet we are so attracted to each other, like why would that be? It doesn't even fit the natural model, but, and it really is a case where people just get to the end of their skill set and you think, well, that's just the way it is. That is the way that it was sad and that's true. Um, but we're changing that dynamic. It didn't have to be that way. That's the first thing people need to realize this. No, it doesn't have to be that way, but culturally everybody kind of conditions that into us. They can. Yeah. There's just the way that it goes. Oh, well Speaker 4:                              03:43                           gotta settle and that's sad for people to understand that there is something you can do. There's a completely different approach that you can take. It only takes one person and what I'll throw out there is most people get into a situation where they think it's either them or their spouse. That's the challenge. Like, Oh, if I could just get my partner to see if I could just get them to get on board or you know, maybe it's me. I've always had this problem and I don't know if I'm going to be okay in this relationship or I can't do any better, but what we want people to know is that it really isn't you and it really isn't. Your partner relationship is actually a skillset and it can be learned. It's just that no one ever taught us a way to do relationship that creates predictable patterns that result in an unshakable love. We're nothing. Nobody can come between you and the passion, which is better than anything you've ever had, but you can totally create that. It's a skill set and it can be learned. Speaker 3:                              04:47                           Well, I know a lot of people associate this with kind of the type of medicine and don't believe in this thing. So I'm all about practical application. So tell me where do people get started as far as. Because I, I love the idea that fact that it involves only one person and so let's start with what can a person do? Speaker 4:                              05:04                           Well, one of the things is about understanding that a lot of what goes on in relationship is based on someone getting triggered. Whether your partner does something that triggers you. We all have those things, right? Like, oh my gosh, a million times I've asked them to whatever, fill in the blank, right? And it triggers me and I just want them to. Why can't they understand? Don't use that tone with me, or why can't they understand? I just need some time when I come home, before I can listen to everything or whatever it is. Understanding that there are sets of triggers that are getting triggered and they're all those things that you're doing that you have no idea that you are unknowingly triggering your partner and so for an example, we often use the example of understanding that there are like so many masculine feminine triggers because we are wildly different and somehow like we knew we were different back, but something happens when you get into a longterm relationship and eventually you start evaluating and judging your partner based on what you would have said or what you would have done or never said or never done and how could they and you're kind of evaluating what they're doing based on your own blueprint of how you see the world. Speaker 4:                              06:16                           But we're almost different species. It's like a miracle we ever get anywhere with each other. And so understanding masculine feminine triggers. You can stop unknowingly triggering the crap out of your partner when you don't think you're doing anything wrong and also handle your own triggers where they're triggering you and instead of trying to ask them to change, which doesn't really work. When you ask anybody else to change for you handling your own trigger, so an example would be like how the masculine and feminine proceeds held in the masculine. You want to talk about that together, like men don't offer help to other men, or if they do, they'll say something like, hey, we need some help with that. Usually other guy's like, no, no. I got the first man who was like, no, I'm not gonna say no. Let me step right in. Let me just take over what you're doing here and getting involved because that's going to trigger the other man. Speaker 4:                              07:10                           He's like, no, get away this because it's insinuating he doesn't have his act together or somehow he's not capable for a natural reaction and as guys we get them and then if you do the same thing with a woman, you need to see how different is the feminine perceived health as a sign of support and affection. So whereas men also don't appreciate unasked for help. If a woman just started offering help when he hasn't asked for it. Right? It's annoying for a man or offensive even for a man to feel like, why are you, why are you talking to me about this? I never asked you for your help. I've got it. I've got it right. So men end up treating their spouses like there other men and they don't offer unasked for health because they don't want to disrespect their partner or imply that she doesn't have her act together. Speaker 4:                              07:59                           And a woman is doing a million things thinking to herself. How is he that he knows all these things? Why is he such a jerk? But he can and he's trying to be respectful by not offering and ask for help. He doesn't want to imply that she doesn't have it together. Um, and meanwhile, women have been trained for centuries that if you're a good girl, you offer help even when people don't ask. And if they say, no, no, no, that's okay. I don't need it. You just jumped in and you start helping anyway because that's what a good girl does. And so when we do that for our husbands, when we're like, do you need a hand with that? And he says, let me just help you, let me just show you how you can do that better. You find men who throw up their hands and be like, well, and we are unknowingly causing kerfuffles and triggering each other just because we don't understand and appreciate how the opposite is wired. One is not wrong and one is not right. One is not better and one is not worse. We're different for a reason. We bring beautiful gifts to each other. We just need to understand how to appreciate that and not let it trigger us because we're so different. Speaker 3:                              09:16                           I've been married 25 years as of last November and I still have a situation where I'm like, just tell me what you want me to do. I'll do whatever you want, just tell me what you might do. And she's like, Speaker 4:                              09:26                           you should know after 25 years what I need. Again, it's a very big masculine, feminine dynamic. We actually just did a two day event where we taught our students all about the communication that women are comfortable with versus the direct communication that men only operate from and both get triggered by that in each other. Women feel like a man's competent, direct communication like that is a little bit jerky. Like she would never be so bold as to say exactly. Um, and women have learned that, you know, if you really care about someone, you'll figure it out. Right? That old, if you love me, you'd know, which is unfortunately, oh my gosh, she doesn't know. It's just, it's time. We all get trained on this so that we can have a skillset. It's a skillset. It's not. If you love me, this would all work out if you love me enough, it would be meant to be. Speaker 4:                              10:25                           All of that stuff that we've been handed from generations past is the old paradigm of how to do relationship. It's broken. It's been broken for a long time and actually never works. When two people in the relationship are free to go. It only worked when one person that our relationship wasn't free to go, but as soon as everybody, like women have rights to leave and men had rights to leave the old paradigm of just people not saying and people not being able to lie to fail, we need to learn the skills of how to align, how to collaborate and how to appreciate all these different. Speaker 3:                              10:59                           You hit it right on the head too. It's like, just tell me what to do. We both show up with the best of intentions and we wonder why we're so frustrated. We're like, I'm actually here to help and I wonder why this thing went off the rounds. It's the same on the masculine side as well as the feminine side. It's that gap is that gap that creates a problem because the reason why you're hitting it right there because we have an. It's just a masculine feminine that we're talking about right now. There's actually a few other layers. Um, but what happens is we have these fossils and then we just label it as like, she's unworkable. He's a workable, like it doesn't have to be this hard. So each time one of those failures happen, it's like building a little bit of a wall and then we slowly build up these walls of resentment over time and that is the natural dynamic that people are facing and it's sad because it was preventable. Speaker 3:                              11:45                           That's really how their relationship rows going back to your first point by building these walls over time. Then after awhile we feel so distant that we feel so disconnected. We're like, I'm not even sure if I love that person anymore. When in reality it was layer after layer of misunderstanding because again, we. There's, there's been such a massive change in this world where men and women became equal in the workplace in rights and things like that that didn't exist before. And then there was this overcorrection where instead of what used to be real differences, we tried to make everybody the same and it became uncool to talk about any kind of differences. When in reality it's stark is day and night. The differences between the way the feminist sees the world in a masculine, we are equal, but we're not the same. But because we've sort of been conditioned like she should get this or he should get this, and then we wonder why. Speaker 3:                              12:32                           Because they know you're equal in the household. You already call here at wherever. No, actually there's still fundamental wiring that has not changed. This evolution happened very quickly. We haven't adapted. And in fact, what typically happens with a massive changes. There's sort of an overcorrection and that's what happened here. We overcorrected to try to make everything the same and it's killing relationships in multiple waves now. But that really is the dynamic of why relationships naturally fade because these walls are being built up accidentally with both sides showing up with the best of intentions. And then they're like, well, I did the best that I could. So I guess this is just the way that it goes. So it was really sad that the outcome is that, but it was totally preventable and it was just this lack of understanding where we're not seeing the reality on the other side of that creates a problem. Speaker 3:                              13:15                           And I'll just use my little quick metaphor, uh, which is, you know, we, we say we just thought it said the last meeting actually where if you imagine yourself facing your partner and there's a fence between you, so there's literally you on one side of the fence and your partner on the other side of the fence and you're looking out and behind your partner who is on the other side of the fence. You see like the rest of the neighborhood, right? So you see the neighbor's house here and the trees over there, whenever the case may be. Well from where they're standing and you're saying to them, no, the world looks like this from where they're standing there seeing the houses behind you and the river over there, whatever the case may be, they really don't see the world the same way. They can't. They have a truly different perspective on how this is happening. Speaker 3:                              13:56                           And yet we expect them to see everything the same way as us. And then when you tie in the differences between the masculine and feminine, the fact that they truly have a different perspective on the same situation. You start to see where the gaps come from and the only thing that you really can ever agree upon without the awareness of what's going on, his defense that's between you because you both see that one, right, so it's a good metaphor to lock it in. Like we assume we know what's going on on the other side and you can't because you're really not on that other side yet, but you could put yourself there with the right brand. So that's, that's really the key of how one person can always change it, but we haven't been brought up to think that way. We haven't been brought up to respect these differences and we're suffering for it necessarily. So we're trying to change the title and then changed the world because we certainly could use some better relationships in the world. So how do they act? How do people actually do this? Because I know people are gonna go, okay, I get that. I understand that and resonant me. I definitely understand the metaphor, but what do I actually do? Well, we teach Speaker 4:                              14:52                           an eight step system and in that system we take you through the eight steps to transform any relationship, learning how to use these tools, learning how to see it differently and what you're literally doing is you're getting an education and a perspective shift on how to understand how your partner is wired and how to really see how you've been wired and to show up differently to shift yourself so that your partner experiences a shift to without having to do any couples because couples work doesn't work, but being able to shift yourself and so we have a tool box with loads of tools and strategies for that. Speaker 2:                              15:29                           So for sake of time, I can't go through all eight. Can you give me a couple of people can do. I'm all about making particular action. It's Valentine's Day. They should be out doing something. They didn't make their marriage and their relationship better. Speaker 4:                              15:41                           Absolutely. Well, I'll give you one quick thing from step four in our system, which is all that synergy which is learning how to create a rock solid team and how to have that alignment. We teach a hierarchy of how to, um, because people are, I've never been taught how to actually align in your primary relationship and what causes a lot of havoc and relationships is when one spouse is putting the kids before the spouse or maybe one spouse is putting family of origin things over and before the partner if you are prioritizing anything, Speaker 2:                              16:19                           I get accused of being the primary thing because my entire life I'm very passionate about what I do and especially right now at clickfunnels, I'm like Uber Passionate and there are times where my wife goes, wait a second year, you spend more time with them than do with me. So how do I fix it? Speaker 4:                              16:35                           So the tool is attention versus intention because the struggle that you and most people face is like I have to work a certain amount like I have to, I have to work. I can't spend every minute sitting at your feet saying, hey, how did you like that minute? Was that a good. We only have so many minutes a day. That's just a fact. The differences. A lot of us focus on attention. Like, how much can I give my word once more for me? The kids want more from me. My wife wants more from me, my husband, but it's not about how much attention you give. Your attention is going to go where it needs to go. We all have things. We're all busy. It's about your intention. When you start living from the intention that my spouse and my marriage, there's nothing else in this world that's ever going to come before myself. Speaker 4:                              17:28                           We're going to align and from that alignment, we're going to choose. We put the kids first. We're going to choose. We're going to do this mission. We're going to do this business. We're going to choose and when it's working for us, great. If it's not working for us, we're going to talk about how can we reorganize? What else is it being done? How am I not meeting needs? What else can we do when partner feels like you are living with the intention that my marriage is first, I put my attention, my attention, where Gina goals, we're growing, we're serving, we're doing stuff. My kids know I love them. We serve our children together, but we are rock solid and nothing will ever be more important than you'd be amazed how not only do they align with the things that are the most important in your world, but they also get on the same page with you and push you to experience everything that you want in the world because they know that they're not competing. The challenge that is most people's radars, especially entrepreneurs, is that no one on earth will ever give you 100 percent support with something they also feel like they're competing with for your time, attention and priority, and until you give them the experience of feeling like there's nothing that can even come close to competing with you. Speaker 4:                              18:48                           They're always going to be like, I don't know if I want you to be working. I don't know. I'd like to get in the way of that. I might have a stink about this. I don't want to make that easy for you because they feel like they're competing with it. It may feel like the grand canyons difference to have your partner feel like they're your number one, but it can happen in an instant you. It's about living from your priorities like Russell teaches, plateau, Colomo, whatever that is, right? Well, if your marriage is number one, are you living? Are you really living from your priorities? That doesn't mean all your minutes of your day go into your marriage, but are you living, but that is your number one priority. When your spouse feels that and believes that everything in your world will shift. Speaker 3:                              19:29                           So everybody who's listening, you guys could just sit on the sidelines, I'm gonna, get some free counseling here, Speaker 4:                              19:39                           solution providers, and we can sell whatever there seems to be that there is no relationship situation that we can't solve our gifts that we've been given and our mission is just to give it to the world. Speaker 3:                              19:52                           Free up some other people too saying, you know, part of the problem too is we are a partner has to meet us halfway. It's, it's there's only one person that shows up differently and just in that example that you just gave is literally you can shift that dynamic if you truly convey to your partner that they are, they are everything to you in this world. You will do anything for them and right now this happens to be the vehicle for how we are providing for our family and all that, but they feel from you how much you love them and they are the priority and if something ever happened like where you had to choose like no, your first time apartment I will find some other way of making a living for us to provide for us. But you know when it gets right down to it, you are number one and when your partner can really feel that they can get out of the way. Speaker 3:                              20:31                           It's always one person who creates that tone and one person that can shifted. And when it comes to a tug of war, it has to be both sides hanging on. Either one could have dropped. That road is always been in one hand and what we talked about. When you hear things like counseling as part of the flaws, people go into this thinking, well, I can't anything unless my partner does something first or meet me halfway. That's never going to turn out to be something magical work. Somebody kind of meets you. Halfway is magical and one person shows up and they're like, you are my number one in this particular instance. You are my number one. You mean the whole world to me. Anything else can fall apart, but I can't lose you and right now this is what we're doing for our family. Speaker 4:                              21:05                           That's a whole different thing that sets a whole different tone. Speaker 2:                              21:10                           I really appreciate that. Only because knowing. So this is a crazy, crazy week for me at the office. Uh, there will be very, very late nights and early mornings here. Um, but it's interesting because I know that for, for example, for my wife, the most important thing for her is it's not money. It's not gifts. Appreciative, but it's time. Quality. Time is like the most important thing for her. And I've used to think it was just quantity time and so I'd be there quantity wise, but I wouldn't be there being present work. And so Saturday I knew we were in a situation where I knew this is going to be a crazy week and so I made sure we had our date night on Friday night. But then on Saturday I thought we gotta do something even more special. And so we went on this crazy hour and a half drive up into the mountains to find this hot spring that wasn't even hot. Speaker 2:                              21:58                           It was so shallow you couldn't sit in it. And the people who were in there, I'm like, I don't know if I want to be in sharing this cesspool with you. And so we turned around and drove another hour and a half back down and then walked around the Boise river for four or five miles trying just only because I know you and I've spoken on this kind of stuff before. And I, I know the importance for myself, especially with my wife being president. And even though in the back of my mind there's like, oh my gosh, you've got a laundry list of things to do, but I know that, uh, for her. And one thing that I'm, again, I wish I was as great as you guys are, but for me it's one of those things where I'm, I'm working on it all the time too. The best way that she understands my intention is by my spending quality time, whether it doesn't have to be weeks on end, but it has to be quality time where it's just her. And I know as I, as I do that is, I show up for that. It then allows me. She'll be like, Dave, go, I know you need to do this, this group can you do with that? So I appreciate that a ton. Speaker 4:                              22:58                           Masculine presence is not just your wife's a masculine presence is tremendous for all women who are in their feminine meeting, their masculine presence. I actually talk about this even in the 30 day challenge. I'm in one funnel away about using the great, great skill that masculine energy has of compartmentalization where you're able to put something in a box and put it away and like not think about that, using that when you put your work away and giving yourself that grace to be fully present for her with nothing else, for a period of time, making that decision intentionally and showing up with masculine presence, which is something all teachers a lot to the men in our programs. It does wonders for a woman. I think it's underestimated because you guys have your presence all the time. You don't realize how important that energy is to the feminine, but it allows a woman to just kind of melt away all of her stress, all of her thoughts, because her man brings his presence so she can release all of the controlling, directing and stuff that she's doing all week long. Men Can do controlling, directing, leading. Women can do controlling, directing, leading, but you get fueled up by. We get exhausted by it and it's your masculine presence that lets us rejuvenate and replenish to be ready to go out there again. It is so needed. We don't have that energy within us. And you do. And so when you have that really focused masculine presence time with your lady, even if it's 15 minutes a night, um, it can do wonders to allow her to feel ready to do it all again. Speaker 2:                              24:47                           You mentioned that it's a fun stage in our life right now. I've got one son that just got married. It's been a year. My oldest son, Shandor, married our first daughter into the family, Fran. I have four boys and that's our first girl. So it's been. So they actually just moved up here to boise since you guys are coming soon. Um, they, uh, they moved up here and it's been fun just seeing this newly wed couple as they've been married just over a year and I've got another son who's dating the girl real serious. But the thing I've, I've realized as I'm speaking primarily to my four boys is the power of a woman has over. Man is like, it's, it's like our Achilles heel, it's the most amazing thing in the world and and we've had this conversation just over this weekend, how we're looking at a couple of my son's friends who are in a situation where they had left to go do something, but there's not that congruency between them in a marriage where there's no way in the world that she would feel supportive if he went and did this other thing and because of that he just, he can't and at the same time it's creating that angst within their marriage because they're not aligned and it's been. Speaker 2:                              25:53                           It's a fun point in my life to kind of take a look back and seeing this next generation coming through and how they're dealing with their friendships and relationships, but mentally, I guess as you. I know we've talked a lot about the masculine side. If you don't mind spending a few minutes just on the feminine side and the power that exists there. Speaker 4:                              26:09                           The power of the feminine for the masculine. You can also talk to that. So you're spot on, right? Of course. And the funny thing is, and this is another one of these layers I'm talking about, a lot of women are now in the workforce and forced to show up in their masculine. What's funny is the power of the feminine is getting muddied into the belief that I have to be more masculine. The show up in the corporate world, for example, to make a difference where it competes somehow and you know, it's, it's like giving Speaker 3:                              26:44                           away your power because like you said, the women, the femininity, the sunshine of femininity, of fresh air, of femininity is magic spells on us and immediately calls upon us to serve. And the more mature masculine we are and the more we just want to be like a hero and say, how can I help you? Like we wanted to step right up. That's incredibly powerful. It's like intoxicating and yet it's being lost today because it wouldn't have to be more masculine to try and compete in a man's world. And it's, it's not, it's just part of that confusion that we have. But what it comes down to is it calls upon us. Again, we were designed to be together and that's why it calls upon us and this is where the beauty of sort of the Human Yang of the feminine and the masculine come together because you know, they don't want to protect themselves, they don't want to be the strong ones, they don't want to be the ones driving and pushing them, controlling now they love for the man to come help them. Speaker 3:                              27:31                           And getting back to the earlier story, just as a small little example, you know, let's say a woman today need some help carrying something in the door, um, and if and if and if they all are, so I'm sure the stories are short. Power is like, I see her struggling and carrying this box. So I'm like, Hey, let me help you. She's like, no, no, I got it now. Most men here that and we respond as if she's another man. Like, okay, you got it. Let me hold the door for you. And we kind of sort of help, but I intervene. I'm like, oh no, I'll tell you what, I've got this for you. If you don't mind. Let me just take this view and then she like lit up with the sun with a smile and I'm like, yes, like I lived somebody up and she felt so seen and appreciated and cared for like it is the natural wiring. Speaker 3:                              28:14                           They have that power over us and if we choose to accept it and respond to it like, and we serve the feminine because it calls upon us to serve them on like we just want to do something for them and make some magic happen. I'm not, that didn't sound right, but I get that I have to watch that one. But nonetheless it's that win win and we both feel it. They have power over us and we have power over them in the same way, but neither one is really exercising well because we don't see it for what it is, right model. But we know it when we see it and at times it feels almost like on both sides, a feminine feel like I'm craving the masculine man to step up and be present for me. And they feel like they're sort of on an island and sort of starving a little bit. Speaker 3:                              29:01                           We're all we have is coconuts right now. And then zoo. There's this epidemic. We're like it, like I would just love to find a, you know, a feminine woman because I know it lights me up. I just want to help serve her the moment she needs some help and I'm right there. I'm going to help because we love to serve and we're sort of killing the gift in each other right now. And we're not being seen from the side that we need to. But both sides have that same magic of each other. But the feminine, when when a woman becomes open and vulnerable, like, Oh, let me help you, sir, let me serve you. But if she's pulling, pushing, driving and controlling like, okay, you got this handled that right. It kills the whole dynamic. And that's just one example of how that dynamic plays out. But we both have that power over each other. It's just not being seen Speaker 2:                              29:42                           and used so that we can serve each other in the way we want to be appreciated. And seen in a way that they want to be seen and taken care of, which lights them up and let them stay in the feminist and they don't have to protect again and be more masculine because that's really what it comes down to. It Speaker 4:                              29:55                           feminine does bring that magic and when I speak from experience, because like part of my history was I also became that masculine a ice princess and corporate accounting trying to like man up and be more like the dyes in order to succeed and protect myself and provide for myself. But honestly, I'm not a lot of women who are finding themselves in this place later in life where it's like, it's exhausting. It's not authentic for me to try to be more like a masculine man. And um, you know, whereas a woman down to feel like she carries everything on her back. Not that any one is better or worse, it's just that it's a compliment for a reason. We're complimentary for a reason. And when we can both truly live from our authentic selves, our authentic energy, not trying to be someone we thought we had to be in order to please the other where have a successful whatever, and then the energy really starts to rise. Both our personal power and the energy of passion between the masculine and feminine, which as you lose that Masculine Feminine Energy, you lose your passion. But when you bring it back like look at you, bring it back. Speaker 2:                              31:11                           It's been fun for me to see how you use this in your business and also how you've kind of transitioned to what you're doing on the webinar now because it's been neat for me to see again, for those us who can't see, I'm basically staring at the two of them and right behind them are two huge plaques to the board when you plaques to have them. Not to say one, but I mean it's crazy and they're on their way to the third. And I think it's been neat for me to see the way that your masculine, Feminine Injury Works Together. Help the two of you guys achieve where you guys are going as a couple, but also in your own business and I think it's, it's neat to see the masculine Feminine Energy Eight from a business perspective and how it, how has actually accelerated the growth in your business and everything you guys have been doing there. If you don't mind, I know you guys are doing a Webinar that's been one of the main reasons or how you've gotten to one of your two comma club awards. Tell people how are you driving traffic into it? How does your funnel work and then where can they actually see it in action? Speaker 4:                              32:04                           So our, our Webinar, we teach and Paul teaches from the masculine feminine. We do everything we do together and in our business, you know, Paul really has a strength in his operations and the way he does things were creative and I do use more feminine energy and what I do, I try to do what Paul does and so we put together this webinar where we can teach people how they can also do this and their relationships and just like I'm Russell teaches, it's a perfect webinar format. It is so powerful. It really helps people get out of their fear of not taking action and get into a sense of empowerment where they feel like, I can do this. Like, oh my gosh, you have no idea how many people watch your Webinar and say, why didn't you ever tell me this? Why aren't we telling our kids dance? Speaker 4:                              33:01                           Why doesn't everybody know this? One of the distance, it's basic relationship education that everybody deserves and the perfect webinar that we use that format empowered us to figure out how to show that to people in a way that they could really digest it. And then from there, they enroll in our quickstart program, which is our eight week online program where we teach them our eight step system and an eight week online program and come to our three day live event, the relationship breakthrough retreat, and that's where it's a breakthrough three day event, breaking through to the next level in your relationship regardless of where your relationship is, and then they enroll many times in our relationship, you your lung program and really take it to a mastery level of putting back first for them. As far as like driving the traffic lights, Speaker 3:                              33:48                           Russell has taught us, enabled us to actually get what is obviously a different approach that most people aren't accustomed to into language everybody could understand. And then with that clarity we're able to do the facebook ads and things like that to get started in funnel. If you don't have that language right, which is more than half the battle. It doesn't go. It doesn't land. It's your. So in her own head is entrepreneurs. You don't know what they don't know what they're hearing from this. And when Russell like outlines, it's so clearly through his programs how to do that, it just sinks and the people that you're trying to reach get it. That is what I'm looking for. So then it's. It'll just fall through like so whatever marketing you do, whether it's dream 100 or your facebook ads, whatever the funnel was, the key and the language in the copy with the clarity that you get from that is what makes it work because without that they may get to your page and they get to your funnel where you're trying to start with where you're trying to offer up what you have, but if you don't understand what that is, Speaker 4:                              34:49                           nothing's going to happen on the wall. Everything. Read the expert secrets. We learned that step by step. Before that was the queen of the one half of one percent conversion webinar where the most I ever did was one half of one percent. Dave. We once did a webinar and over 17,000 people registered for one webinar and one half of one percent of them enrolled in the program. Like I almost lost it the next day. I found wrestling, now we convert 25 percent on a Webinar, we double it in our followup and yes, we need sales to the mission and fund our company, but those are families that are actually going to heal and be empowered for life with the relationship skill set that they never had where we are breaking the chains in their family. It will never be repeated. Their children were learned from watching them like these are real families. That will be forever changed because one person was willing to say, I'll be the hero of my family. Teach me how to do this. I'll turn it around for my family. My children will learn from watching me. I can teach them. Let's do this now, and that is a whole different ballgame. That's why we do this. Speaker 2:                              36:12                           I love it. I think that's the exciting thing for me is we take a look at where you guys are coming from and we've seen the perfect webinar work in so many different industries and it's fun for me from a marriage relationship standpoint to see the impact and for some reason this year is all about impact. For us it seems to be the number one word we really have really focused in on is yeah, we've, we have over 73,000 customers at click funnels and that's really cool, but the part that's most exciting for us is to see the impact that each one of those 73,000 customers have, as you mentioned, literally on tens of thousands of lives that you're having the opportunity to teach through a crazy little piece of software. And if so, if people wanted to find out more about you, where do they go? Speaker 4:                              36:52                           Uh, they've not a relationship development.org to find out more about us and watch the perfect webinar. If that relationship breakthrough secrets, that pub Speaker 2:                              37:02                           they go to relationship breakthrough secrets.com, is that right? Relationship breakthrough secrets.com. Take a look at the landing page, fall again, pay attention to how they're actually going through that funnel. Realize that again, a lot of people they will. That would never work for me in my industry, and this is a. it's cool for me. I remember when you guys first came into the inner circle and it was like, that is so neat for me to see that industry, that vertical, that niche, having the opportunity of totally changing and impacting tens of thousands of lives because again, you're. You're implementing those things that you've. You've seen battle tested and actually are working for you. Congratulations. Speaker 4:                              37:37                           Oh my gosh. Thank you so much for teaching. Speaker 3:                              37:40                           We didn't have. We didn't do it if we didn't have the funnel. If we didn't have Russell, if we didn't have that genius to shortcut it for us, I don't know that we would have made it cause all together where we really are trying to change the world and thank God for you because you're helping us. You gave us the tools and the understanding to actually reach the people so we can change the world and shortcut what would've been, you know, 20 years of guessing different, made it that long and down until like a year. So now we're two comma, two Comma Club awards on the wall from a half a percent conversion to that. Like thank you and that is the ripple effect and we could not have done it otherwise if we didn't have you guys. So we're excited Speaker 2:                              38:23                           and for those guys you're listening. Happy Valentine's Day. Again. Checkout relationship breakthrough secrets.com or relationship development.org. And you can find out more about stacey and Paul there. Any other parting words before we wrap things up? Oh, we would just Speaker 4:                              38:36                           say that we are so grateful to everyone in the click funnels community and this community rocks, whatever you want to do, whatever your mission is and no matter what it is, whatever your mission is in this role, apply what is being taught by these people who have already vetted it already figured out, short cut. It's in their best interest to help you be successful with this. Just plug in what they do with what you do best. That's a marriage and you will skyrocket and the same goes for your love relationships. There's no love relationship that can't be taken to the next level. If there's anything that we can do to serve you, this is our mission in the world. Just reach out to us and let us know how we can serve you because we're right here and no matter what Valentine's Day was like in the past, doesn't matter what happened with today's a new day decision point to take action. Well thanks again guys. We'll see you this weekend. Speaker 5:                              39:49                           Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can and one of the things we've done recently that has helped so many people and that is our one funnel away challenging. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel a challenge or if you want to go ahead and sign up and do it yourself, just go to one funnel away challenge.com. Again, that's one funnel away challenge.com. Sign up, go through a 30 day challenge. Uh, it's one of the great things we've got Russell basically giving me a 10,000 foot level. Julie's swing comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign [email protected]. Thanks.

Why Dave Decided to Rant Today: As you all are aware, the higher you climb in any area of life the more people there are who will want to tear you down. As an entrepreneur for most of his adult life, Dave is no stranger to this fact. So today Dave has a message for all of those out there who are both the scrutinizers and those who are being scrutinized. Tips and Tricks for You and Your Business: (0:57) Fun Fact: No One Likes a Sideline Critic (2:20) Your Critics Don’t Deserve to Bring YOU Down (3:45) THEY Can’t, Are Incapable, of Understanding Quotable Moments: (2:00) “The credit belongs to the man who is actually in the arena whose face is marred with sweat and blood.” (2:26) “For those of you who are listening and you’re being impacted by the feelings and opinions and critics. Just turn it off. Whatever you do, do NOT LET THEM get in your head.” Important Episode Links: FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. [00:17] A funnel hackers will welcome back. This is a warning in advance. This is going to be a ramp, uh, dealing with some idiots in life that I am so tired of and the people I'm most frustrated with right now are the critics. Those people who sit on the sidelines who tell other people they can't do it, who have no other solution, but to be able to tear other people down. The people who sit there and point the finger scorn and others and tear them apart basically saying, oh, this won't work and that won't work and you'll never make it. Those are the people I cannot handle. And most importantly, if you are one of those people, I doubt you are, you wouldn't be listening to my podcast. But if you are and you're a critic who's sitting on the sidelines telling others they can't make it, by all means. [00:59] You shouldn't be listening to this and you should go find something else to do because I cannot handle nor tolerate the critic who sits there and tears other people down who hasn't been in the fight, who hasn't understood the pain, who hasn't gone through the journey, who sits there, and the only way, the only satisfaction they get out of life is by tearing other people down or they decided they're going to go ahead and sue somebody because it didn't work exactly the way they want. It has to be someone else's fault and not willing to take credit for for their own mishaps in life. There is a quote I am I love more than anything else and from Theodore Roosevelt says, it's not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done them better. [01:43] The credit belongs to the man who was actually in the arena whose face is marred by dust and sweat and blood. Who strives valiantly. Who Errs, who comes short again and again because there's not an effort without error and shortcoming, but who does actually strive to do the deeds? Who knows great enthusiasms, the great devotions, who spends himself in a worthy cause? Who at the best knows in the end the triumph of high achievement and who at the worst, if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat. So if you haven't been in the fight and you don't understand what life's like, you don't have an opinion and your opinion does not matter. And if summit for those of you guys who are listening and you're being impacted by the feelings and opinions and critics, just turn it off. [02:31] Don't. Whatever you do, do not let them get in your head. Those people haven't been in the fight who haven't done what's there. They do not deserve the opportunity to even have their words. Grace your ears. I am so tired and so frustrated with people who sit on the sidelines and tear other people down who don't give any other solution who don't provide any other value. I cannot. I've dealt with this so in different times in my life and right now is one of those little tiny pieces. It hardly ever impacts me. Every once in a while that little element comes up and the little thorn where it's like, I've been scratching at this thing and I'm just either have to cut off the limb or take it out so this one's being taken out. So for those of you who are trying to basically a tear others down to make yourself better, shame on you, and if you're being impacted by those people who don't have a better all option or a better way for you to achieve your goals and your dreams, please, please do me a favor. [03:33] Do not let them get into your head. Do not let them even impact you. In the very, very least, their opinions mean nothing. They absolutely have no value. They have no merit. They have no credit. They've done nothing at all. They can't understand where you're at. They can't understand your dreams, your goals, your passions, your vision, where you're going, the people you want to serve, the lives you want to touch. Do not whatever you do, do not let them impact you. Again, it is not the critic who counts. That's the person who has done nothing. Do not let them get in your way. Do not let them impact you. Please do not let them impact you. Uh, I know at times you, there have been times where I literally have to physically remove myself from the person just to make sure that their caustic cancer driven ideas don't impact me. [04:20] And so if you literally have to physically remove yourself from it, even if it's a family member, please do it. It is a cancer that it just, it eats up everything that's healthy, strong, good and right in life. So understand that if you're in the good, if you're doing the fight and you're doing what you know you're supposed to be doing, keep doing it. Don't let the critic get in the way of you achieving your goals. I hope you have an amazing day and I'm sorry for the rant. I just, I've met the boy. I just can't take it anymore. There are people who every once in a while get to me in right now. There's one of those things and, uh, I just want you to know it's worth it as you keep going for the fight and have an amazing, amazing day. Hopefully I can see you at some point at an event or if you're ever in the area in Boise or whatever else or you want hit me up on instagram or facebook, by all means do. [05:13] And again, I really look forward to seeing you at some point. Thanks so much for all that you do to support clickfunnels and us and our mission and our journey to help liberate an educate other entrepreneurs so they can go out and do what they want to do a, for us, it's a huge passion. Uh, you'll hear us talk a lot about this whole new movement as far as liberating, educated funnel hacking live and it literally is become. My mission in life is, is focused around those two things. So have an awesome night, have a great day, wherever you might be listening to this and we'll talk soon. Thank you so much for taking time to listen. I can tell you for me, one of the things I've enjoyed the most or is reading Russell's books. One of my favorite books is expert secrets. If you hadn't had a chance to get a copy of expert secrets, just go to expert secrets.com. We will give you the book for free. You just have to pay the seven 95 shipping and handling. So let's go to expert secrets.com. You'll get the book and one of the most fascinating books because the whole idea here is this is the underground playbook for creating a mass movement of people who will pay you for your advice. So again, go to expert secrets.com. Get your free book, listen to it. Let me know what to think about it.

Why Dave Decided to talk to Bobby Stocks: Have you created a successful advertising agency AND created a fake persona that helped you attain the aforementioned agency? Well Bobby sure has. Bobby Stocks is revolutionary in his tactics of marketing not only for his clients but also consistently for his own business. All these tactics and strategies allow him to live his dream of stretching out along the beaches of Puerto Rico with his wonderful wife. Go ahead and press play to listen in on this great conversation and as always, follow those dreams you’ve always had. Tips and Tricks for You and Your Business: (1:31) How Bobby made DonoHue (6:20) Casting and Retrieving Authority (7:48) Get Other People to Play Your Proof Drum (9:58) Use Your Spotlight on the Right Stage (15:08) Getting People to See Your Proof as Much as You Do (17:16) Do the Unusually Impossible From the Unusual Tactics (19:20) Just See What Sticks on the Wall and Go From There (20:38) Bobby and His Niches (23:11) Transparent Vulnerability Quotable Moments: (8:33) “I call them ‘not in the money lane’ right? No one knows about them. You know they’re kind of waiting for the spotlight to hit them.” (13:56) “What do you want people to know you as? What do you want to be known for? And it’s really important, keep it simple, then from there you can start getting more complicated.” (18:59) “Because you know, in marketing, we all want this cookie cutter thing that’s going to work everywhere. In reality, you just get lucky with this thing that works here and works there but most times it’s some small variation or crazy tweak that’s actually going to get you the results (28:30) “I will step into my role which I’m best at, that is strategy and looking at how we can differently position things, and that’s it. And, I’m fine with that Other Tidbits: The only rule about  DonoHue is that you must talk about DonoHue People never see your stuff as much as you are Always remember, you don’t need to find your main niche your first go around Your team needs to be a family. Like any family there’s going to be bickering and that’s OKAY Important Episode Links: https://bobbystocks.comhttps://www.facebook.com/bobby.stocks.18 https://www.instagram.com/bobby_stocks_/ FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back. [00:18] Hold on your radio. This is going to be a ride of your life. Now you're gonna. Have so much fun. Listen, this podcast can give you some backstory before I introduce who I'm bringing on. So for those of you guys are coming to funnel hacking live, you probably have heard that we've had these, these cultures, tee shirts. We've had people going out trying to create and build basically meaning if you have your own little culture that is going to be at funnel hacking live. We want to make sure that we created a t shirt for you that is for that. And so we had all these things go on and, and you know, different people. A lot of the people you are kind of in our normal culture you've heard about. And then literally out of the blue, this donahue character just blows up. I'm like, what the heck is daunting? [00:58] I don't even know this person is and it doesn't blow up. This is one of those things where the, the people are so passionate about who they're supporting them like we have got. I've got to figure this out. So trying to figure all this out. I want to introduce you to donahue who actually his body stocks, who has a business strategists, seven figure, eight figure business owner blowing things up all around the world, lives in Puerto Rico with his wife, Rachel on the beach, smoking cigars, having the time of his life, but has this crazy passionate following. So with all that said, welcome to the show bobby, and let's kind of dive in and talk about this whole story. [01:32] Awesome. Yeah, it's great to be here. And I always love talking to um, so just to like open up the curtains behind the wizard of Oz. So a donahue is A. Donna uses social social experiment. So in 2011, uh, I trolled my local town of meet me and my buddy and we came up with a business opportunity called the donahue job site. And we named the opportunity off of a funeral home that's called the donahue, and we took some pictures of us inside, like heavy machinery and we kind of positioned it like we had bought a plot of land that we reminding for pay dirt. So what happened was over a couple of months of us talking about how great this opportunity was and how excited we were about it, people started to message me and they want to, to invest in it. It was just a hilarious thing. [02:33] We, we, you know, it was a joke. So anyway, fast. Let's go back. Last year I had one of my small masterminds in Vegas and one of our attendees was from the town that I grew up in, which is Drexel Hill, Pennsylvania. It's a suburb right outside of Philadelphia. And he brought up donahue. He say, you know, he's like, do you remember donahue? And I'm like, oh my God. I started laughing about it and I said, you know what, let's try this again. But in the Internet marketing space, so that was march of last year that we did that. And um, so, so really what we did was we took the power of a mascot a or this like a symbol, you know, you can say add or something like that. And um, then we also stacked on top of it status and social proof, right? So by creating a small inner circle of two other people that knew about donahue and we said, let's, let's talk about donahue. [03:38] So, so the only rule of donahue is his talk about, Donnie was just sort of talking about it, you know, like he was this guru Internet Marketing Guru and because of, of social status, it created it, it started spreading really easily, right? So when we, when we post a lot of proof in a lot of like our students or our clients or even our own funnels that we run, it's all about proof these days, the more proof you can show, the safer it is for somebody to make a decision, right? And it goes to the lizard brain and you know, I'm just so they're going to die if they buy this. So by constantly posting about how great donahue is his, his greatness, his smartness, you know, and I always envisioned donahue is like the Dos equis guy, you know, I like put that in my head when we were doing it or like, yeah, he's like, he's like the mentor of the DOS equis guy. [04:33] And um, so anyway, people started reaching out to us, what is this donahue, you know, how do I learn more about donahue? And how it started spreading. It was by using status. So I would say, you know, I'm not really supposed to tell anybody about donahue, but I'll let you in on it. Do you promise not to tell anybody? Right. So now I create the separation and they would say, I promise, I promise. And I would say it's a complete joke. Here's donahue, this is what it is, which then would then have them inside the tribe, right? And then they would look for opportunities to create the gap and status. So as soon as I posted about donahue, everybody else would jump in on it and they'd say, Don, who's the greatest? Because everybody wants to be inside the tribe. So that's how it spread. I mean, it got to the point where like I had Jason Horning and all types of people reaching out to me, wanting to know with don, he was, and you know, I pulled the same thing. Well, you shouldn't tell anybody. [05:38] So where we started to bring the mascot as, as, as, um, a little cuff here as the, um, as the status grew up donahue. I then said, how can I pull authority from the mascot? So like one thing that I sort of learned throughout this and we see this, um, you know, you see this in just regular mascots, right? If you were at a baseball game and um, you know, nobody's embarrassed to get a picture with the mascot of the baseball team. Everybody's excited to do it right? But you can't self promote the same way a mascot consult promote itself because you threatened other people's status. And then this guy. So what I realized was I could self promote onto donahue so I could cast self promotion onto donahue and then I could start to actually transfer the authority back loans myself. So the way I did that was I just looked at religion, right? So I said I'm the pope, I have access to donahue. Donahue says. So that's kind of like, you know, there's, there's a lot to it that we did and it worked. Um, but yeah, that's kind of the synopsis of, of what Donahue is. It's just a really, really hilarious, um, example of how positioning status and proof and you know, constantly talking about proof results in a big way and marketing that it's a human beings can not withstanding, um, they can only withstand for a certain period of time. And then curiosity, opportunity and all of that just takes over. [07:35] No, I just want to kind of get out as we were talking about this here is, is for. I want you to, as you were listening to understand the power of proof, the power of La social culture. We talk a lot about culture all the time, but then also that transfer of authority is so critical and I think that in marketing, obviously it can be used for good and for bad. And I'm not gonna that's not what this podcast is about. It's not, that's not the issue. I want you to learn from it. I want to understand it. Um, I was, had a conversation with a very large player, a big influencer, and he was talking about Bob Hope, who knew years ago, Bob hope basically woke up every morning just saying, well, I just want to make sure somebody is talking about Bob hope today. Don't make sure somebody is talking about Bob. [08:19] I've got to keep that name out there on an ongoing basis. And so his whole thing was how do I, how do I make sure that people are still talking about me without doing what you said, and that is without beating my own drum, without know, I'm the greatest. I'm the greatest habit. It's not a Muhammad Ali type of approach as much as it is that that proof is fascinating. How if you can get enough proof to back it up, and again I was looking through, I mean stories of your success in the mortgage industry, in the real estate industry and the fitness industry with coaches and with landscape. I mean all that. You have so much proof that it's easy to use that. And so I wanted to kind of find out how do you some, some people are going to be listening to going know Dave, I'm just kinda [08:56] getting started. I don't have proof. How do I get proof? Then the other is going to go, well I have proof but I've never done a real good job of I'm afraid either asking the testimonials or to use that proof. So if you don't mind bobby talking about both those two things. So I mean this is the game changer was for me was the exact situation I see a lot of people are in. So um, we've raced back to temecula here, but we were interviewing one another. One of our students lives in Lemon Grove, California, and he has the kind of the cookie cutter story of a lot of, through so many marketers out there that are talented that, you know, they have a few clients or they have a few products that they got really great results with, but they're what I call, they're not in the money lane, right? [09:45] Nobody knows about them, you know, they're kind of waiting for the spotlight, the hip. Then when's it going to be my turn. And you know, life is always a paradox, right? It's like you have to pull the spotlight onto you. Um, so because the spotlight is always on the star rating stars through a lot of work to make sure that spotlight is on them. So like when I started to really pick up steam, I'd been nice cheese. My first facebook ad, I think I ran in 2012, 2013. And you know, when I really started to get attention was when I started to point out all my proof and I only had a few clients. I was, I was the master of all, it was doing everything, not the master of all right. You know, I was doing the sales, I was doing the recruiting or retention, I was doing the finances, I was doing it all. [10:44] Um, so it was really hard to gain momentum. But once I really started posting proof and I would say for anybody who's like, well, how do I do it? It's not necessarily like there's so many different ways that we could, we can spread out or like we could take a testimonial video and turn it into a blog and put it on youtube and turn it into an advertorial and it's too easy to get caught up in all the things that we could do. So what I did was, uh, I was doing pretty well, like 10 k a month in and I finally had this moment where basically my wife was tired of hearing me talk about how like big I was going to go to this agency and I was never posting any kind of proof. Every once in awhile I would post something. Let's say today I generated, you know, I had a really great day, I would post maybe today, but then you wouldn't hear from me again. [11:38] Um, so in December of 2016, I just committed to hosting 30 days of proof. So everyday I would post another version of proof. Now if you're on here and you're like, Hey, I have one client, right? You can create 30 versions of that, right? You can break down the process, know you can take screenshots of the landing page, the ad, what's working. And it's really, it goes back to like what, what I saw with donahue, right? Oldies is, is your excitement and you're posting your confidence and you know, uh, December 2016, no, I was doing anywhere between five or 10 k, that whole, you know, the half of that year and because I started posting proof consistent January 2017 to $30,000, right? And I'd never done less than that. Um, and it's just continually doing that. Like, like you said, if you see my feet, I just continually post proof. [12:45] Sometimes I will post proof from six months ago and I'll just reposition it again, like, you know, if this is weird, so I just collect as much proof as possible and it brings in quality people so it creates this like compounding effect, um, you know, and so we've been able to like just based off of that, we were able to scale really, really hard, you know, now we're doing like half a million dollar months and even with like, it just keeps compounding and compounding, but I've seen just the posting approved and being really committed to putting the least one thing out like every day or every other day that just pure results. Um, you know, so luke, we came from and he's grown in the last eight months from struggling to make three or five to, you know, this month I think he surpassed 50 k in revenue, just an agency model. [13:39] He's not doing any kind of coaching or consulting or anything like that and it's just because his marketplace, when they think of, they think approve. Right. And it's like the Donald trump effect, you know, just one sip. Like what do you want people to know, you know, you asked, you know, Dan Kennedy kind of talked about some stuff like that, you know, what do you want to be known as, when you want to be known for and it's really important, you know, keep it simple and then from there you can start getting more complicated in how you're spreading it out and you know, do stuff like announce making a documentary. But I have, you know, I have the resources to do it and I have tons and tons of proof, but just a little sliver of what you have can make it work and even if it's your own results, you know, you just need to really know good marketing really exaggerates it. Promat a car. It's like a, a good play. There's a lot of drama and entertainment in it. Yeah, I appreciate that. I think it was funny, I was reading through your page know body docs.com and just you're about, you're an amazing writer by the way anyone's been here. And uh, you know, in college your big thing was creative and [14:52] that was like that all. I was good at, but it's cool to see if that was the only one good thing you've been able to take that one good thing to apply to your marketing as well and I think it's fascinating for me. I think I want. I want to make sure people that you guys are listening to understand that, that the importance of getting that proof out there on a regular basis. People aren't. People aren't seeing as much of your stuff as you are and you've got to make sure you're talking about it on a regular basis. We've seen the same thing happen as far as click funnels. For us, one of the main things has been telling the story of our our two Comma Club award. Winning stories have been one of the biggest things that have blown us up because now we've got people using those plaques as their ads on facebook and I've got to figure award winners and and it's been a fascinating thing for us is we've looked at marketing is when we first started, it was all about what Russell did before clickfunnels. [15:42] It was tell you about this funnel I created before clickfunnels basically, and then once we got into it as well, let me show you some of the stuff that we've been doing and now for us, our greatest success comes by telling the success stories of our customers and our clients and even more so if we go one level deeper and that is the success stories of our customer successes, meaning whether it's brandon, Kailyn, pullen and lady boss, and we're talking about their, their customer success and all they're having or we're talking about tomorrow, any beginning. One of our, you know, the poster child children that had been used as far as click funnels or ads. Now it's more about their customers and what they're doing and the impact that they're having. And I think it's real important when you first started from a proof standpoint, you may only literally have your own funnel and that's okay and I think it's important that you use it. So I appreciate. I really do appreciate you. You mentioned that. [16:31] Yeah. It's kind of the rock and the hard place. I had a mentor that I paint a lot of money as a mindset guy and I was kind of stuck. I was stuck in that spot, right? Because, you know, if you, if you have a couple of clients you have proofing, you're not posting it. Um, it's, it's really like, it's a confidence issue or, and the competence is you usually land somewhere in, you know, uh, do I have the ability or the skills to, you know, get my clients results and that it's actually a really good place to come from. Right. We know there's plenty of people out there that they're not concerned about. Right? And it's easy for them to go out. So it's a really positive place, but it can also be, you know, an Achilles heel. Um, so I was talking to this mentor and he said, I said, well, I don't know if I can get them the same results and I would always have some reasons why, or it's a different area or I don't know, are afraid. [17:32] And you know, he, he went over a couple of simple things that are true, right? One of which is that, uh, if you want to, if you want to achieve great things, you commit to achieving them and you figure it out how to do them along the way. Right? The guy that ran a minute mile, sandy cook or the four minute mile, so he couldn't do it, right? He did it the next year. Seven hundred, 800 people. Don't, you know, the Wright brothers, mathematically they said that, uh, air travel wasn't possible. The Wright brothers in it way. So if you're in a place of where you think it's possible, I know that it is possible, um, and that it may feel impossible and you just gotta you just gotTa go and be committed to doing it. So the other thing was he said, he said, I hear that, um, you know, I hear that you're afraid you're not going to get them results. [18:23] So let's just play this out. So if you, if they were to hire you and you didn't get them results, what would you do? And I said, you know, I, I would do whatever I could to try to figure out how to get them results. And he said, okay, so can you make that your commitment? And he kinda like, it shifted for me there because what I realized was when I talked to a prospect, my commitment was about that I'm going to do whatever I can to get you results. What that's gonna look like, I don't know. Right? Because in marketing, you know, we all want this cookie cutter thing that's going to work everywhere. And the reality is that like you get lucky and sometimes it worked here at there, worked with this industry, but most times it's some variation or crazy tweak. It's actually going to get you the really good results. [19:17] But if you're, if you're committed to getting them results and that you're willing to do whatever it takes to get them results, likely human beings have a really good eye, a knack at somehow magically coming up with a solution to fix that problem. And I could tell you like all the niches that I've cracked and all the followup, all of it, it's always some random thing that, you know, pardon my French. It's kind of like I'm a professional throw shit against the wall Kinda guy and something sticks. And then everybody you know, throws you a ticker tape parade stuffs, you know. And I mean that's the reality. You know, you like we like to market it like you have some, some magical ball on some back room. It tells me what to do. But the reality is is I got some fundamental stuff, you know, when we throw stuff against the wall and you end up making a lot of money. [20:12] I love it. I totally agree. Kelly, I know you've mentioned a little bit in a ton of different industries. I see it on your website and everything else. You kind of folks in different ones as you're coaching your clients. And thank you made mention as far as luke, he's kind of known as this guy in this industry. Do you find as an agency that is easier to be basically someone who's involved in a whole bunch of different industries or just to pick one industry? What's, what's your feeling on that? Yeah, so I think it's best start out. Um, so I, I had cracked a lot of different niches before I really started scaling and mortgage was actually like my least favorite. But the prospect flow, is there anything like the data flow is there. So I got really committed to like I want to grow the agency. [21:00] My zone of genius is in the lead generation. It's not in talking to the clients, it's not in the delivery necessarily. Um, you know, I can, I can, I like to figure out hat how to appeal a bag of 50 pound status, but then I'm done and I want somebody else to do that. So, so once I, once I realized like, okay, there is, there is a need in this market and I'm going to put aside whether I am passionate about the market or not and I'm going to scale it. So, you know, that's what worked for me. And then once that got scaled, I could start to move into other industries. So I mean rule of thumb for us is we try to, we try to stick and scaling and industry in six month intervals, but like if somebody brand new, what I've seen work really well is pick like three industries that have, that are used the exact same systems. [21:57] So I know whichever one responds on the BW side, meaning like there is a real interest of that. They're looking to get more business, then just go to town on that and then come knock down the other ones later on. I'm usually, you know, you just asked somebody where's your money coming from? And it's usually coming from one niche or you know, they're getting better prospect leads from one than the other. Um, you know, I think too many people put too much emphasis in the beginning on nailing out a particular niche if you don't have any rules [22:32] data. Yeah, I totally agree with you on that. Yeah, it's been one of the things I've seen, especially when you're just getting started, it's like you just have to have a success. Just go, go make something happen, make something stick, and then go, okay, this one's going to work for me here. Yeah, yeah. I mean it's. We have some guys in, we'll pick five and they just blast cold emails out. Whichever ones starts responding the most were like, this one's good to go now let's now let's get more serious and let's start building out the assets and stuff like that. Awesome. One last topic I want to cover with you before we bounce off here and that is you are amazing at being transparent and in today's social media and everything else, there's so many facades on instagram or wherever else it might be, but you're not ashamed of your past. You're not ashamed of of what's happened. Everything else. You were actually use that in your marketing and say, it's because of where I've been that I can't help you. It's. I wanted to have you addressed the importance of transparency as an agency owner, how you've used it, what works and what doesn't and when it's too much. [23:41] Yeah. I mean, everybody's story's different. You know, mine was basically, I'd probably be dead if it wasn't for, you know, the recovery community. So in, in 2005 I our 2008, I got sober at the age of 25 and that's one of my entrepreneurial spirit started to come back alive. And then, you know, I just have a long road of, you know, transformational information and man is workshops and therapy and you name it every book. And that's when I first started learning marketing somehow through my Tony Robbins a obsession or found like Chet Holmes. And I was like, this is interesting. Um, but from a growth standpoint, you know, you don't hear a lot of people talk about it on the front end because everybody loves to buy tactics. But the reality is it's like if you're not doing inner work, it's really hard to grow an agency to a big, big love. [24:54] You know, we have like 25 people that are on our team and our c team has been together for going on my third year and the type of things that we do in order to do that, like that's why I'm so open about my past, like if it wasn't for me being a drug addict, a convicted felon and just really having a miserable life for so long and then basically, you know, my stories. I had a white light experience and I haven't had a drink or drug in 11 years so it will be on February 15th. Graduations by the way. Super impressive. Well, like I said, a white light experience, like I do not believe that it was of my own doing, you know, I experienced something and heard and saw some stuff that is beyond my understanding. Um, and it was just moved to me. [25:43] I felt like I woke up at a different body and in a new experience, but you know, I was also a child when I woke up at that point I had to relearn how to deal with life and what's important, but all that stuff. It's like, you know, our, our, our, our team is like a family and we have discussions with family, you know, we have what we call clearance, where if I have a problem with another team member, we had a safe space where we step in front of each other and I said, this is what my problem is and this is how it's making me feel and this is what my judgment is of when they do that and we, you know, if it's the only way to grow massively and had everybody so committed to growing the agency because it's their, it's their baby. [26:27] Right. I really appreciate your mentioning that, bobby, because I, I see a lot of people who start off as a solo preneur and then as your agency starts to grow and we're doing the same thing inside of clickfunnels where we have our own internal agency and now we've talked about American librarian roll up to yet as far as the waffle and all that. Basically ability to scale a matrix and all that kind of stuff. And I've seen it, uh, as you mentioned, your own c level team. We're in the same situation, you know, clickfunnels is going on four and a half years. We had the same people from the beginning and it's interesting to me to see. I literally have this conversation with Russell just the other day and that was it. We did 100 million last year, but for us to do 250 to $500 million, who do I have to become a lead that because the person who I was to get here will never get me to where I need to go. [27:12] And so I think as you mentioned there, that transformation, wherever you are in your business, you have to always be doing that type of stuff to grow to that next level. You know, we call it the dialogue. We use stuff from a therapist called Harville Hendrix, which is called Imago dialogue, which is really a relationship. So you know, a marital relationship process, but we use it in the business sense and yet it unlocks everything. So we just had our team meeting and Tahoe, you know, for our c level and we had some fun snowboarding, snowmobiling and all that. But you know, the result of that meeting was that I stepped down as leader of our agency and the reason being is because after having a dialogue, I realized that my skill set, I'm an ids strategy, you know, front man, go, go, go, go, go. That, that's what was needed to get us, you know, to the level we are, you know, $5, million, six, that's what we need. [28:13] Right? But now it's, it's not what we need. The last thing we need is another idea. Totally. So now we have somebody who's very operational minded, who's risk averse, who stepped in and you're in charge, you know, I will, I will step into my role what you're best at, which is strategy, looking at how we can different positional things. And that's it. And I'm fine with that because because of the dialogue and because everybody has that voice and everybody's looked at, as you know, how do they feel? How do they feel when, when, when one team member does that versus this, you know, I don't want to hurt everybody else in my business. I would not be where I am if it wasn't for them, you know, and everybody knows who they are. I talk about them. People try to take them away from me, offer more money. They don't leave because the way we have the dialogue because the culture we put together and that's what I mean. Ultimately. That's what makes business fun because you know, I've heard other people say, it's like when you start making a ton of money, it's great. Then you're like, that shine wears off. [29:30] You can't ever get catch if that's the character that you want to stay fixated on. I so appreciate that. It's one of the things that who knows, whatever is gonna happen term at click funnels, but if it ever [29:45] years down the road decide to do something seller beyond that core group will go do something else. I mean, it's just actually, it's just the that nucleus and whether it's here or someplace else, it'll still be fun. The beauty is that connection when you start to, you know what they're thinking, you become like this brain. Yeah. That's a great way of looking at it. Well, I appreciate your time at todd. I thank you so much for taking time. I know you're out. Literally traveling the building's huge documentary on again on proof and everything else that you guys have been doing. So thank you for jumping on. Any parting words you want to give to our audience or our listeners here? Um, [30:25] I don't know, just, you know, I have a mission statement that I said it the other day when we were on TV, but some people messaged me about it and I think it's a good one. It's like my mission statement, I think a lot of entrepreneurs will fit into this, is that I'm committed to living fearless so that other people can live fearless, right? And if you think about the community that click funnels is, and you know, these other communities, you know, we're all looking to those who broken through, right? So you got to share your successes or breakthroughs even to breakthroughs because, you know, the sun doesn't shine without the dark, right? All my breakthroughs came off the back of seemingly the worst situations, you know. So, um, you know, share your share your b list. People can have the courage. You did the same thing. Love it. We're gonna leave on those words, body. Thank you so much. I love having you on. It's awesome day. Thanks. [31:26] Hey, well, thank you so much for taking the time to listen. I can tell you the things I love more than anything else. Aside from listening to podcasts, reading books, one of my favorite books was the very first book that Russel wrote, it's called Dotcom secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you got something you want to get going right away, go ahead and check it out. And we literally give you the book for free. You just pay the seven 95 shipping and handling. Just go to Dotcom secrets.com and we'll go ahead, we'll ship you out the book. You just pay 79 five shipping and handling and the book will be on its way to you. Thanks again so much for listening. And remember, you're just one funnel away.  

Why Dave Decided to Talk About the Never Ending Horizon: Dave was struggling heading back into work to hit a necessary deadline for FunnelHacking Live just a few nights ago when he decided to hit that record button. He wants to talk to you about how the seemingly elusive horizon some of us chase is only meant to be admired from afar or while looking back. Now what does that really mean you might ask? Well listen in and jump back in time a little here with Dave and find out. Listen in to his vulnerable story and do some of your own self-reflection on if you need to take a look back more or if you need the simple motivation to keep moving forward. Tips and Tricks for You and Your Business: (1:32) The First Time Dave’s Son Heard His Dad Say He Didn’t Want to Go Back to Work (3:00) Turn Your Chair Around Funnel Hackers (4:41) When the Bills Come Due, the Dream Isn’t Fulfilled, and the Bank Accounts Aren’t Full Either (8:48) If You’re A Parent, You Can Relate to This Part (9:39) The Light At the End Quotable Moments: (2:24) “There are times in my business career, and I know I’ve made some serious mistakes with my family on this, where as soon as I accomplish something I run to the next. And, I never sit back and enjoy THAT moment.” (4:16) “I wouldn’t change what I’m doing, I chose this and I’m excited for what I’ve become.” (4:43) “I remember there were times when I was wondering if I was going to lose the house…” Important Episode Links:FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward [00:17] funnel hackers. Welcome back. I'm so excited. I need to give you a little bit of context. Um, so right now it's about 8:00 the store, let's say the 25th of January and I am here at the office just getting started around two tonight. Memories and mentioned this to you is there's. So next week we actually are a week from today. Next Thursday we're flying out to 10 x, uh, to be there with grant cardone and there's a ton of things to get done between now and then. I'm Super, super appreciative for my family. I've got the most supportive wife in the world and I could not do it without her. I've learned, uh, one of the things for me is the importance of letting her know in advance what I'm going to have a late night. And so I kind of planned this on Sundays and Thursdays is going to be a late night for me. [01:07] Uh, so I probably, I'm sure nothing beyond before I get home. My only reason I mentioned it is there are times in life like right now where I feel like we're going a million miles an hour and staring at this horizon and ice is the sudden way, way out there and it's never ever ending. And the harder and the faster we run, I still can't get there and there's still a million things I want to accomplish and I'm so excited and passionate about what we're doing, the impact we're having. But there are times when it's just, it's hard. It's late. Um, I was out doing some driving with my son Jackson. He's getting ready to take his driver's test shortly here and told me I had to go back and I said, Jack, I'm tired. I said, I love what I do, but I'm tired. I just don't want to go back to the office. [01:54] He goes, you know, dad, I think it's the first time I've heard you say he didn't want to go back. I said, I love what I do, but I would just love to be home right now, home with my family and just cuddle up and enjoying a fire and cold night and everything else, but there's things that have to be done and I'm not a huge believer in equal opportunity balance. I just don't believe it exists and so tonight's. Tonight's gonna be a late night, but I want to kind of talk to about this whole idea as far as it is never ending horizon because there are times in my business career and I know that I've made some serious mistakes. My family on this where as soon as they accomplish something and we're onto the next and I never sit back and enjoy that moment. [02:38] The other thing is there's times where you keep pressing so hard and it's almost painful. You feel like you just keep going and going and going. You're like, am I ever gonna? Make it my African of feel. I call it cow. I've actually doing okay on this thing and I've realized that the way you do that is by stopping in, physically turn it around, and for those of you, I'm literally sitting in my chair. I literally just turned my chair around to look back and look back on all the crazy things that you've learned and how far you've come. I think at times, the journey as far as how far out it seems like you're never going to get to where you want to go and there's good and bad. I mean, we've had an amazing time. We've got a ton of financial success. We've had a ton of business success. [03:23] I mean, everything's going awesome and so I don't mean to be the guy who's like, oh my gosh, life is hard and it's not going well. No, it is. It's going great, but even because it's going great and because there's still that carrot, there's still that desire. There's still that passion that's out there. I'm like, I want so bad to touch the lives of more people. I want so bad to do more than we're doing and you feel at times like I'm on this treadmill and the incline is getting steeper and the speed is getting faster. My holy smokes. Honestly, I'm looking at this right now. I'm thinking all right. All my plans right now are in March because from here we get back from Tedx. We go right into funnel hacking, live in funnel hacking live, go straight to TNC. I'm looking at my calendar. [04:09] I am literally home for six days in February, but again, I wouldn't change what I'm doing. I chose this and I'm excited about what I've done and I think I just want to make sure and I can kind of convey to you the feeling of you need to turn around every once in a while and see how far you've come. I mean, I look back over my entrepreneurial journey of life and there are days where I literally have to pinch myself and just sheer gratitude for the blessings of the Lord has given me in my life. There have been hard, hard times. I remember times where we were basically to lose the house and trying to explain with my wife and going, holy smokes, how do you, what do you do when you're trying to deal with bill collectors and credit cards maxed out and feeling like, man, I'm doing everything I'm supposed to be doing and it's just not working. [05:02] I remember those days at times. I remember like yesterday. Um, but I also look back and I look at the friendships and the relationships and the people I know and how deep and meaningful those relationships are to me in my life and my friendships and I am the people I associate with now were my dream people. Years ago I thought they were untouchable and yet now I'm on the phone with them. I'm texting them on boxer and then and there now. Great, great friends. And I looked back at the journey as far as, as all of the years of study, of attending seminar after seminar. I went to so many Dan Kennedy, Bill Glazer Info summits and attended masterminds and spent tens of thousands of dollars at the time. I didn't really have. And trying to make it all. And I remember there was a time where I was sitting there with my mom and just again I was, this is probably about just over 10, almost 12 years ago, and was just late thirties sitting there going, mom is this, I am so tired. [06:17] I'm so, so tired. And, and I remember her just saying, you know what Dave, at times to come and you're look back and you're gonna, you're gonna. Enjoy this moment. And right now is that time. And it's been that time for years now. But I remember going through the pain and the suffering and the agony and thinking when is it my turn? And at time comes, it just does. It's, it's one of those things when you just don't give up and you keep fighting and you keep pushing forward and you keep going for that brass ring. And now, I mean I again, I, I'm grateful for the life I have. I'm grateful for my family and I'm grateful for the opportunity to be involved in clickfunnels. But I'm tired right now. I'm tired because I got another four or five, six hours in front of me here and I haven't done a very good job of documenting the hard parts. [07:10] I always am really loud and out there. As far as everything. This is what's going on. I thought, you know what? I want to be more transparent this year and really share. Even though things are good, man, it's. There are times where it's still hard. There's times where it's just late nights and it's, it's the grind, but I'm always remembered the importance of turning around and looking back and realizing, oh my gosh, I have come so far, so far from where I was 20 years ago as an entrepreneur. Just trying to figure things out to figure out how to sell belly to belly across the table from people and to learn marketing and to learn direct sales and to learn social media and to learn funnels and and business development and negotiations and all those things. And they've came. They've come over time and it's funny. [07:54] I was sitting there talking with my boys. Got I got just amazing kids. So my son, Christian and, and, and Chandler right now are, they're getting up early, going to the gym, working out, and they're both working together on a project, uh, as far as the one funnel away challenged and they're doing that and to seeing you, my 17 year old son, Christian who was just so, so excited and yet I see, I see all the things he's got to learn in front of them and I'm kind of making the point of making sure I don't tell them that it's still hard, but it's going to be hard, but it's so, so worth it. Uh, just got a vox for my son. Parker is a Byu. And, and going through the struggles of trying to time management of, Gosh Dad, I'm trying to start my business here while going to school and I'm dating this girl and I'm dealing with school. [08:42] And Life seems so busy. And I'm like, those are good times. And I think it's, it's important to realize as much as there are times as a parent, I want to take away the pain or the heartache. I know that's where they learn and they grow and I'm so grateful that no one took that away from me. There have been times when I would have loved to have someone help a little more, but I'm glad no one took it away because I look back now and the gratitude I have my father in heaven for blessing me with the experiences I've had over the last 20 years are just insane and I again, I just, I pinched myself today thinking of out grateful I am for the opportunities I have, how much I look forward to seeing people at funnel hacking live and to see the lives that are changed just because of a software and the lives that they're changing and to realize no matter how far away that horizon is and the goals and the dreams and as high as they may be [09:41] as you're going through it at the time and that moment, there's nothing better than just every once in a while just turn around and just reflecting on how far you've come and no man, I'm making it. I'm doing it and sometimes that turned around as little. I just want to see what I did yesterday. Um, and I get it. I don't know why I'm sharing this right now. I, I, I just wanted to, I want to spend some time just kind of capturing the moment where I'm at right now. This is going to be one of the busiest, craziest years we've ever had. Um, and January started off just like that and it's been a rocket ship and we start off with the two comma club x cruise and we were home for two weeks just trying to get everything ready to head out next Thursday a to 10 x to pull off a miracle. [10:29] But it'll all come together. It always does. But again, I just, I don't know why I'm sharing that. I just wanted to kind of pour my heart out to you and say for those of you guys are listening, the journey and the heartache and the pain, it as hard as it is. And I have been there so many times, it actually, that's where the muscle grows. That's where you build and that's where you get the fortitude to not only deal with your own stuff, but more importantly to reach down and help others and to pull them up, but also realize that there is a light at the end and it is there. And I've, I've had that light and sometimes I thought it was a train coming at me and sometimes it was, but I can tell you the lights even brighter when it actually hits. And I just, uh, I just want you to never give up. It's the fight. It's the battle as you keep going forward. Um, [11:23] it just is. I just spent some time going through some of our facebook posts and seeing, seeing the journey of those people who hit two comma club and those people who are in coaching program struggling in the pain and the agony. It's not working. And we keep saying you're one funnel away. And I'm like, well, how many more funnels is it? And it's that learning process. Um, I remember, uh, I'll keep this short. I just want you to know, man, if nothing else. These are the times where, uh, it brings you closer to dad and it brings you closer to the people who matter most in your life. Don't forget about them. Be grateful for what you have and just know that the Lord on your side and this thing actually does work and just keep up the good fight. It, it, it, it pays off. It truly does have an amazing night. If you're going to be at funnel hacking live, please take a few minutes to come up and say hi. I'd love to put a name to a face. And again, thanks so much for all the Jews to support us at click funnels. More importantly, help you know how much you mean to us and the impact we're trying to have on your life so that you can bless the lives of those people. You're here to serve. I have a great night. We'll talk to you soon. [12:33] He's so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview. More than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to Talk to Mark Lack: From Pro Paintballer to Personal Brander Extraordinaire, Mark Lack has developed lots of skills and strategies that just might be of interest to you. From how to establish your own brand with a budget to how you can score interviews with the celebrities in your industry, Mark and Dave hit it all. This podcast will help you on your journey to perfecting not only your brand but also towards fulfilling your dreams. As Russell always says, “You’re only one funnel away.” Now with this episode you could only be one play away. Tips and Tricks for You and Your Business (1:30) Pain Pushes Until the Vision Pulls (5:00) Your Personal Branding is Your “Trojan Horse” (9:24) Do You Create Your Audiences? (11:28) A Personal Brand that I can Afford (13:08) Become the Next Celebrity with Mark’s Celebrity Secret (18:20) Why Dave Loves Mark’s Business (20:03) You Can’t Ask If You’ve Never Given, Just Try and Ask Chase Bank (21:54) Shows = Success Quotable Moments: (1:59) “It was so cool being like a glimpse of a rockstar in my own paintball world. But Monday through Friday I was miserable at school. I just couldn’t wait to get out and go back to the place that made me feel significant.” (5:14) “Direct response marketing is how we get started with people, but as soon as you get started with people that personal brand becomes extremely critical.” (12:14) “That’s the best part and what I love about Entrepreneurship: we don’t need qualifications, we don’t need any of that stuff, we just need results” (21:49) “Interviews is like one of the secrets to a lot of big names success. How many big name people have their own show Other Tidbits: People rarely go onto social media to get sold something, BUT they do go onto social media do buy someONE There is never any better dollar spent than the one that helps your omnipresence Transparency helps you to develop more LASTING and TRUE fans Important Episode Links: ShortenTheGap.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. [00:17] Everybody. Welcome back to funnel hacker radio. I'm your host, but most importantly, the person who I'm bringing on happens to be the personal branding guy and he has his own TV show, business rock star. So without any further ado, mark, welcome to the show. Thanks for having me. He rock. I'm so excited to have you. This is been a ton of fun. We were just talking about, uh, he, I actually used to live not too far from where you're at right now. And one of my favorite places in the world down there in southern California. Indeed. Beautiful view of the ocean up on the mountains. I'm jealous. It's where it is here in Boise, but that's how I want to make sure we kind of dive right into this. First of all, congratulations on business rockstars. That's a massive, massive TV show for those of you guys have flown Delta. [01:03] You've probably seen it on there. If not, they've got podcast, they've done a ton of crazy things and mark's had the opportunity of interviewing Louis, some of the world's most profound and influential entrepreneurs and everything else out there, but the cool thing for me is kind of your whole story. I was a kind of go through some of this stuff prepping for the podcast today and one of the things mark I loved was, I think it was the quote from Tony Robbins that you use that pain pushes until the vision pulls us. If you don't mind to expound on that a little bit and then I'm going to dive right into this whole personal branding thing. Yeah. So you know, for me it's one of those things in life where I think you hit that moment where you just know you're going to make that change and if you're not there yet, you're probably experienced that at some point. [01:47] But for me, it was when I looked at my life and I realized Monday through Friday was miserable in school and the weekends I felt like a rockstar because that was one of the top professional paintball player traveling all over the world. It was so cool being like a little glimpse of the rockstar in my own little tiny paintball world. But Monday through Friday I was miserable at school. I hated it. I just couldn't wait to get out and go back to the place that made me feel significant. And so what I realized was I had to figure out how to make money to Friday, phenomenal. And I went on youtube and Google because I'm so lucky that I grew up in an era where the Internet exists and I can do that. And I came across Tony Robbins, of course, right? Trying to improve your life and get motivated. [02:27] You're going to cost the guy. And so I just started watching his videos and he said so many incredible things. You've got to be come the best version of yourself. You've got to always grow. You've got to contribute beyond yourself. And one of his quotes as well as, you know, pain pushes until the vision pulls. And so for me, I never actually had a vision for the life that I wanted to create. And so it wasn't until I decided that I thought the coolest thing ever would be to be a professional athlete. And so weirdly enough I got into paintball doing it and I only wish it was a different sport or I would have made a lot more money. But, uh, it ended up being paintball. I learned a lot of lessons, but I, as I started studying Tony Robbins, that led me into entrepreneurship and to this whole new world of how you can literally create the life you want impact so many people through business and have an uncapped earning potential and the entrepreneurial world. [03:16] And I was like, oh my gosh, I want to become a pro at that. Like created this vision for my life. And that ended up pulling me into the direction that I am today. And most people have to push themselves, right? Pain pushes. You have to push yourself to do the mundane tasks that you don't want to do. Oh, I gotta go to the gym today. You have to push yourself, motivate yourself with the pain until you have a vision. I'm going to the gym everyday now having to get into the best shape of my life because I have a vision. I'm creating the most successful abundant team and business that I possibly can because I have a vision and the vision pulls me. It motivates me to want to become my best. So it's powerful quote and it's led me to creating the life that I have. [03:55] Oh, I love it. It's funny, last night I was with the boys and my wife and the, uh, they were watching the new rocks. A shell. The titans. Yeah. Yeah. I love that thought. I was watching it too, these crazy guys on there and all of a sudden we felt so it was kind of like watching a rocky movie or something like that. That's my vision. I'm going to get on there. I'm going to do this. I think it's really cool because I believe that's so important these days, especially with. You may have mentioned that in your earlier life kind of feeling bullied and everything else, just not fitting in and I think that's the hardest thing for a lot of entrepreneurs. They don't really have a circle of friends that supports them. They don't have people who are there encouraging them and so there's that, that aspect as far as the need for the vision and I think it ties in so well to what you become so good at and that's that whole personal branding thing and I think the vision and would that personal brand. [04:46] I've seen it here with click funnels and some of the things that we've been doing and and the large that vision gets, the easier it is to create a personal brand around where you want to go. And so with that I'd like you to of share a little bit about. Because I hear all the time, you know, branding and I was one of those guys I grew up in the direct response marketing things. You know, who cares about branding. Branding doesn't matter, right? It's all about direct response marketing and it's been fun for me to see how important that branding has actually become a. I think when I look at marketing these days, direct response marketing is, is how we get started with people, but as soon as you get started with people, that personal brand becomes extremely critical. Again, I call it, I call it the Trojan horse. [05:25] It is. I'll get into that. Let's, let's dive right in and they don't care to hear from me. They want to hear from you, so let's dive right in. So the reason why I call it the Trojan horse and you hit it on the head, it's like direct response marketing is the ideal scenario. Puts something out, see the data instantly in real time and know if it's working. We're branding is kind of like you're really betting on the long term success. You're not going to get any short term benefit from branding. So trust me, I come from the direct response marketing world, probably half the books behind me, our marketing books, and because who doesn't want to put something out that they created and get instant gratification or at least results to make a pivot. I'm all for that and I think a lot of people should start there, but I also think we live in this new era where you know, nobody's going on, for example, they have no one goes on facebook with a credit card and says, Hey David, do you want me to get you anything? [06:16] Right? Absolutely right. Hey, by the way, I'm going on youtube. Did you want anything? No one says that. And so although billions of dollars are, you know, invested from advertisers and people like us in the direct response marketing space, we get to make a lot of money online hopefully. And it's fantastic, but we all know that it's incongruent to why the person's going on there. And so you and I can go to church and somebody could come up and try to sell us something. And if they were really good, we feel good about it. And we would lie, but the regular person who tries to go into the church and sell people, it's going to be weird. We're going to look at each other like why is he selling this at the church? But a really good person would make us feel good about it and we would like that the process. [06:58] And so most people, when they see ads on social media, they hate it because they're not on there for ads. Most people are very upset and in fact, I'm sure you know, you can see all the hate and the comments on ads. I'm getting so much hate and all my comments on ads from half of them. Right? And so you got to have thick skin. My point is people don't go on the platforms to have ads put in front of them, let alone to buy something. Now, obviously if you build a funnel and click funnels, you can do it really effectively. And clickfunnels has played a huge role in our success because of the back end systems and processes. But the reason why I call it the Trojan horses, because people go on social media for content, so here's the crazy thing, a business and we can agree with this, is that a business is going to be as successful as the problems it solves, and so if you can solve bigger problems at scale, you're going to get paid more money and businesses solve problems through products and services. [07:55] Right now when you go on social media, you might have a problem that a product and service can solve for you, but you're not on there to buy and so you have to be really good with your process and your campaign and your retargeting, your funnels to get them to buy and to do it in a cost efficient way. Here's the crazy thing. You can also solve a problem with content and you can do that with a personal brand because it's arbitrage. It's, it's the they're on. They're seeing a person with a person's name, not a company name. They're seeing a person with a person's name just providing content with no links, no pitch, no call to action, no nothing. If you're interested in weight loss, I could sell you products on weight loss or I could just give you education on the right food to eat the right exercises to do the right habits and mindset shifts you have to do to commit to the goal, and I could give you all of that information for free so as you start to know me like me and trust me because I've been giving you education and content for free and I've been paying to put it in front of you just like I can pay to put an ad in front of you, but the difference is you receive my content so much better because it's educational in nature, not salesy, and then I can pixel you and I can retarget you with more content and as I see you engage more with my content, I can create a custom audience bucket and only retarget my advertisements to the people who have been consuming my content. [09:23] I love that. I think that I'm going to stop you right there because I think I love what you're talking about because I. I mean, we become a content mill and we joke around all the time here in the office, well, you know, what's the cost of the b roll? It's all about. Got to find some way. How can we set this up? So because it doesn't. It has to be engaging, but I think the part that I love what you said is so important. Session for people who are just getting started. We're, we're funds are tight. A lot of people throw all this money to facebook and they get frustrated and it doesn't work. I'm like, it doesn't work because you don't have the right audience and so if you can create the correct audience by retargeting them and creating that bucket of a look like audience and things where people have actually consumed your content and who people who are like those other types of people, it allows those ad dollars to go so much further. So I think that's great. I love that Trojan horse approach [10:11] between our clients and our own companies. We've tested tens of millions of dollars and the advertising and the content marketing space and we've found that on average content, meaning you uploaded on facebook or instagram and you pay the platform to put it in front of a targeted audience, but you do not add a link that takes them off the platform. Soon as you add a link, it's considered an ad and it costs 10, five to 10 times more to run an ad than a piece of content so we can cut up a 62nd clip from this interview. I could upload it on instagram or facebook and I can put it in front of anyone on the Internet and it'll cost five to 10 times less to just have people see that and then as they start to know me and I can reach. So if you and I had the same budget and you only ran ads, hopefully you know what you're doing or you're going to go through your budget quick. I could spend half my budget reaching 10 times more people and then only run my ads to the people that saw me at scale. [11:10] I love that. I think it's the part where people miss the boat so much. We're under a lot of people are just producing a ton of content that is just content for content sake and I think it's one thing that you've. I love the content. I see that you're producing out there. It's high, high value, you know, even if you take a look at your facebook page on impact and influence, they're just the interviews and the things that you've done with people and you're providing so much value out there, whether it was whoever was with, um, but I think that the part that people need to understand is you can provide massive content without having to spend a whole bunch of money to create that content. So if you don't mind, talk a little bit about how can a person build their own personal brand on a limited budget but create massive content. Has fantastic [11:54] question. One of the best things you can do when you're starting your personal brand, and this is really anything. This is what most people try to aspire to get down the road. But it's so funny. And entrepreneurship. I think a lot of people wait until they feel qualified, they wait until they feel like they have permission or an invitation, and that's the best part about what I love about entrepreneurship is we don't need qualifications. We don't need any of that stuff. We just need to get results and so what you have to understand and how this relates to personal branding is the best thing you can do with a personal brand to collapse five years of time into your first year of personal branding authority positioning, how to become the expert, truly attend in one year as you align yourself with people who have 10, 20 years of credibility and authority, and you do that in the form of a show. [12:44] Just like you and I are doing interviews now. I align myself with Daymond John from shark tank, grant Cardone, Russell Brunson, Gary Vaynerchuk, Tony Robbins, Tai Lopez, Lewis House, and all the other amazing men and women that I can name that you most of those names you might recognize because they've built 20, 30 year personal brands. Very successful. So if I align myself with them not selfie at an event with the backdrop and a name tag, I'm talking about aligning myself with them in an intimate environment and the form of an interview where we're having a dialogue and sharing a conversation and value for an audience after doing that enough times, sometimes even once, I will be then perceived as the next celebrity just because I've been around all the celebrities and you've seen me with all the celebrities and I'm the next person. Right? And so you can become so big from your own show, but how do you get a big celebrity person to say yes is your first guests. [13:39] Now I don't think maybe you should get your first guest is a celebrity. I think you should get good first with some smaller interviews, but when you're ready, just so you know the ace up the sleeve anytime you want, the way that you get a big person to say yes to your show is you say, grant Cardone, Russell Brunson, whoever. I'd love to have you on my show and whenever it makes sense this year that you want lots of pr and awareness because it's all about timing. For the big name people. It's all about timing. If they say no, it's because you ask during the wrong season the wrong time, so don't ask. How about next month? Say when this year all big dogs have their year mapped out. When this year do you have something coming up, a book launch and event, a charity, anything that you want lots of attention and pr and awareness on because when, when so and so grant cardone or Tony Robbins, you've ever comes on my show, I'll guarantee they get 200,000 views from entrepreneurs, from college students, from millennials, from baby boomers and no one ever asks the question with how big is your audience? [14:40] Where are they going to lose? Because they're like, wow. He picked a number and set it, and so when you get the interview, you upload it on facebook and instagram and you just pay money. Promote the interview to the targeted audience of your choice and then plugging engagement pixel on it, so all the people that see you with Tony Robbins or Gary Vaynerchuk, grant Cardone, you can retarget them with your next big name, interview and your next big and memory, so eventually you become omnipresent. You're everywhere in the same industry. Have the same people and you become a big fish in a small pond. Wait a minute, you're dave, the guy who interviews all the big name people. I love your show and then you retarget them later with your products and services because now they know, like, and trust you. Think Ellen Degeneres, Oprah Winfrey, all those people have blown up from just interviewing people and having a show and then it creates your content and in an authoritative way and then it forces you to have to promote it to lots of people and you're probably more comfortable investing the money to do that because you know it's going to be valuable when it's you with an authority figure than just promoting your own content to that many people. [15:44] So that's, that's something that'll blow your brand up. [15:49] I love it. I think the part people have to understand is there's no better dollars to spend than to spend on producing content like that and actually promoting that content. If you, again, if you can go to someone. I love that as far as I'll get this in front of 200,000 people. They're like, holy smokes, how are you doing to me because I just say, okay, a million and I got it. Trust me, I got to shell out the bucks, but like [16:11] I got the interview and I'm building a brand and over the long haul that will pay me 20, 30, 40 x in the long run. So [16:21] I love it. I think. I hope people are, as you guys were listening to what I love that you said right there, mark is over the long haul and I think that's. You have to understand you're in this for the long game. Everyone's out there just trying to make a quick buck real fast. Yeah. That never ever works on branding, but more importantly you can't. I think that you're going to get to the status that you want in life for the significance or whatever term you want to use without playing the long, blonde game. I don't care. You got to put in your 10,000 hours on here what term or an analogy you want to use. To me, that's the most important thing is to realize you're in this for the long haul, so awesome. [16:55] I try to tell people, look, if you want the achievement and the destination, that's fine. I think we all do in some level, right? We all, we want the achievements, the destination. That's what keeps us going. You got to set the bar and keep growing and keep going forward, but I think that if you fall in love with the process and you fall in love with the journey, then any achievement at any destination will happen. Like all these guys talk about scaling your business to millions, but what they don't talk about is that scaling is a byproduct of building, testing, reviewing the data and optimizing and never stopping. Building testing, looking at the data and optimizing scaling as the byproduct and all these guys tried to jump straight to scaling. They think they're going to build something. Once I'm going to build one click funnel, I'm going to test it and I'm going to just scale this thing to millions. [17:41] It's like come on guys, you have to build tests, look at the data and optimize constantly nonstop. And then scaling happens as a byproduct and you might scale for a week or a month and then it's going to draw and you got to go back to building and testing. And so yeah, I mean everything. Branding, even direct response marketing, click funnels. It's all a long game and everyone can have their, you know, eight figure, you know, Comma club like you have behind you if they just play the game long enough. Like I was telling you, I said I'm going to have that in 2020 no questions asked because I just, I'm in the game. I'm in the process. I mean the journey and everything [18:17] and I think that's the part I love so much about, especially about what you teach them, what you do is you're actually teaching exactly what you do on a regular basis and for me that's where that can grow and see comes in, especially from a branding standpoint. One of the great things about social media these days is people can pick out a fake real fast and if you're not authentic and you're not transparent and you're not congruent with your message, you might get people at first, but they will not stick. They will not engage. They will not buy the. And I think that for me has been some of the fun stuff as biggest social media's become as the transparency that's out there. I think the other thing I love about what you said Mark, and that is when you're doing those interviews with people, you're providing value to them and it's. [19:01] It's cool for me to see, yeah, you've interviewed a whole bunch of people. More important than that. You've actually developed a friendship with them and that to me is where the long game really comes into play. It's a matter of who you know and and who knows you and and the value that you provide to them. It's so much easier to go and do something with someone after they know that you've already sent them a ton of value, that 200,000, a million, whatever it might be, but when they know that you're playing the long game and your planet for them, man, it just helps you so much for what helps you sleep better at night, but more important that it allows you the opportunity to really grow something that's got legs because when the, when everything falls and it doesn't work, those relationships, at least for me, I know I've fallen back on some of those relationships multiple times when things didn't go exactly the way I want it to, so I love that. That's like [19:49] if people could understand you have to add value first. Right? I love this analogy, like looking at relationships like a bank account, like you couldn't go up to a person or a bank account and ask for a withdrawal if you've never made a deposit first. Like if I walked into chase bank that I don't go to and I'm like, let me get some withdrawals. They're like, you don't, you've never made a deposit. And like that's how people treat relationships is they're like, okay, how am I going to get something from this person and for my business, for my thing, and I look at it the opposite way. Like if you're going to add value, there's so many ways to do it. The obvious one for successful people just pay them money by their program, by their thing, go to their charity and donate. Give them a quick deposit in the form of cash because that's actually deposited, right? [20:31] Like, you know, likes and comments and shares. Those aren't, those aren't deposited at the bank. So just give people money if you can afford to, if you can't, the next commodity that you know, big name, people in business world and celebrities are willing to exchange time for it, right? They'll change, they'll exchange their time for money. Everybody will some price or they'll exchange their time for attention because attention is the new commodity. How much does superbowl charge for a ten second commercial, $5, million bucks, 10 seconds, because so many people are watching. There's so much attention and on social media, we're fighting for attention. It's costing more and more and more every year to get people's attention, and so if you can just figure out how to get anyone in the world's attention and through the form of a show and then pay money to promote that, it's usually a lot cheaper to buy a million views than to buy an hour of a big name person's tone, for sure. [21:27] Think of it that way. It's cheaper for me to buy an hour of your time for my show to promote it than it is for me to pay you to sit down with you and talk to you anyways, and it's the same outcome, but an interview is like a backdoor way to make you feel great because I'm at, I'm talking about you and everyone loves to talk about themselves and then I'm edifying you and doing it in a spotlighted way. So yeah, I mean, interviews is one of the secrets to a lot of big name people. Success. Look at how many big name people have their own show. All of them because we all know you can all you can slop. No, it's funny. You know, Russell and I were talking about this multiple times. It kind of goes back to the whole Arsenio Hall thing back on with trump when he was on the apprentice, and I don't know if you remember that whole story nor centennial hall was, was sitting there and he was trying to. [22:17] Everyone's out trying to raise money and he had all these crazy huge Rolodex, but no one returned his call because he didn't have a show, but when he had a show, the old arsenio hall show years and years ago, everybody would return his call because they knew they were going to get something out of being on a show. Exactly the. That's the part that you need to start and there's nothing better than starting with the show. And I know you've. You've done an amazing job with business rockstars. How in the world did that come about? So business rockstars, thank goodness, has these incredible co founders and investors that have built the whole thing and put it all together and I'm lucky, kind of like a Ryan seacrest of American idol and now k SFM, right? Uh, I get to be the host and the face of the whole show for the primary segment of the show, which is amazing. [23:05] And then I've been able to, because I think like an entrepreneur structure myself as a partner in the company, help kind of direct the social media part of the business which almost never existed before and then actually make them think about different monetization components from the show that they had never thought of. And now it's led to them looking at the business and a whole different way. We're actually acquiring a bunch of membership companies and doing a roll up in an IPO. Crazy, crazy stuff. I'm not dude, I who's the one writing the stuff like the contracts and the checks. These guys are [inaudible], they're in their sixties and they got multi hundred million dollar net worth and they come from the radio, television space. And so the cool thing is is I get to learn from them from their experience and they're looking at this in a way I never would have. [23:52] I was like, we should monetize it like this, this, this, this, this. And they're like, that's great, let's do that. And let's roll up and acquire companies and do an IPO. And I was like, okay, this sounds awesome. So yeah, so it's really cool because we get, I get to like, you know, the ying and the Yang. I got like my younger online social media, digital marketing mindset combined with hey, it's a lot faster to just buy a company than to build it and I'm like that's one way to look at it. So we're just buying companies and then building them with social media and online marketing and that's helping us get to our run rate that we want to do before we go crazy though. And most people think of it as just a shop, but it's so much more than that. Started off a branding kinda like clickfunnels. [24:35] It's so much more than what people probably think. They just think of clickfunnels as I'm having some fun on some acquisitions myself right now. So it's been a crazy stuff. Exactly. Well, as we kind of get close to wrapping things up, I, I know people are going to be dying to find out more of how do they get more from you? What, what's the best way for them to get ahold of you? So whether it's social media, you want to connect with me there, you want to watch a ton of our free content, you want to get free resources and watch some of my interviews, all of that is that shorten the gap.com, Jordan, the gap.com and then you guys have a a course. There's won't masterclass or something. What's that? We've ever, you know, if this fun kind of banter and dialogue has been good for people to choose to tune into and listen to and they want to know more about how they can really position themselves as an authority figure within their industry and then actually monetize that authority. [25:23] I'm just go check out our [email protected] slash masterclass and we have a whole 90 minute free training that we put together. Kind of like you guys have so many different incredible free trainings. We've got one ourselves and it's 90 minutes long and anybody who wants a deep dive on personal branding can check that out. No, I love it. Well mark, I appreciate so much your time today and congratulations on all your success. It's super, super excited. I can't wait to, uh, basically presenting the big award to you, uh, next year at funnel hacking live. You cross the state board. I'd love that. Nothing would make me happier. I'm looking forward to appreciate you coming on here and jam with your tribe and uh, always a pleasure to connecting with you. Thanks Mike. We'll talk soon. Thanks again. [26:03] Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk About In Time Learning: Description: Dave always has amazing conversations with titans in the industry we all call, FunnelHacking. His recent conversation with Steven Larsen has inspired this podcast about truly learning. We all are constantly surrounding ourselves with opportunities to learn, it’s how we stay in the game. It’s now time for us to reconsider how we’ve been doing our learning. FInd your question you need solved THEN find your answer. Listen in to the thoughts of Dave Woodward and those he’s associated with and see if you can’t solve the questions you have or identify what question you really NEED to be asking. Tips and Tricks for You and Your Business: (2:21) Why Master Questions? (3:56) Dave’s Questions and Their Answers in 2019 (7:08) Do You Read to HUNT? (9:55) Dave’s Modeling (WARNING: This is about strategies, not Dave’s modeling career for Vogue) (12:40) Speed, Speed, Speed (15:39) Just Get Your Three Quotable Moments: (2:36) “You know the very first thing, as I look at 2019, is I’ve realized overtime that questions invite revelation.” (8:30) “You guys have to stop learning generally.” (10:27) “Too often people try to do their own creativity that they forget the framework.” (12:17) “One of those questions should be, ‘Who’s the person I can model? Who is the person who has the framework that will help me solve that problem?’” Other Tidbits: Speed is so important in Dave’s life that he’s constantly hiring coaches for the parts in his life that he wants to improve. If you did know the answer to the question holding back your business, how much of a change would it make. Be honest, would you allow change to incur? Important Episode Links: FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- [00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward [00:16] [inaudible]. Everybody. Welcome back. This is a fun, fun time. Odd again, you've heard on the last episode was actually just got back from the two comma club x cruise and if for some reason you guys want to be involved in that next year, you've got to go to follow hacking live this year because that's the only time where we actually even offer people to join to our two Comma Club coaching program. But what happened was, uh, and by the way, we actually are going to be going on a cruise again next year or we're going to go to an all inclusive resort. We kind of decided between the two. What I want to share with you real fast here is some of the things that, uh, we covered. So, uh, in the last episode I talked about basically Jsp friel kind of talk about it during one of his masterminds today, I want to kind of talk to you about some of the things that I learned from Stephen Larsen. [01:03] He was, he's another one of our two comma club coaches and he was on the cruise top some of the masterminds, uh, for those who were on the cruise, they actually had a huge advantage because, uh, Alyssa see if his wife wasn't able to come, not just because of families type of stuff in the kids. So they had basically they had steven to themselves and he just gave and gave and gave on not only on the masterminds he top but on individual ones late at night. And it's just too comical. X Cruz was just the most amazing experience ever. So again, if you want to be there next year, go to funnel hacking live this year so you can actually sign up for our two Comma Club coaching program. But what I want to dive into right now, our three, the secrets that Steven talked about, and these all will apply directly to your business. [01:50] It also applied to your life and I think it's a, it's super critical for you as you start realizing some of the people that are involved in our whole funnel hacking group and community just because of the experiences they've had. And I would hope that if, if you're, you should be going to funnel hacking live. So assuming you're going to funnel hacking live, make sure you take the time to talk to the people, get outside of your comfort zone and really spend the time diving deep into what they have to say. So one of the things Steven was talking about was as he was looking basically at going into 2019 and some of the things that he had learned in over the last couple of years, but what he was gonna do different this year said, you know, the very first thing is I'd look at 2019 is I've realized over time that questions invite revelation. [02:42] And he said, there's a lot of things I need revelation for this year. I'm trying to grow my business. I'm trying to do. Is it called the shop? Basically it'll 4 million for this next year. Uh, and so he goes, I'm, that's 400 times what I did last year, more than 400 times. So it, I don't have the skill set there, I don't have the people in my community. And he said, what matters most to me right now is to realize that questions invite revelation and I need revelation. So I wanted to kind of just mentioned that to you as you start looking at this year to start asking better questions. And one of the things he said was, as far as the questions so you can they go, they come really random for a lot of people. He said for him personally, his quest, he's only looking at really one question and that is what is the number one immediate problem in front of me that I need to solve? [03:37] I thought that is awesome. If you, if you can actually identify what the number one immediate problem is in front of you and all your questions are focused on solving that problem, that in and of itself will take care of everything else. So again, this applies in your business, applies in your relationships, it applies in all sorts of different parts of your life. If you were to take a look as far as in, for me personally, if I was, if I'm looking at this going right now, what is the number one immediate problem in front of me that I need to solve for click funnels? So I run all of our top line revenue. I run all of our business development, all of our partnerships, all of our, all of our international growth opportunities, anything as far as all that kind of stuff that impacts our top line revenue, which obviously then falls to the bottom line. [04:23] What is the number one thing I can do, and I can tell you for me the number one immediate problem in front of me that I am trying to solve this year is to reduce our churn. We have over a thousand people a day that hit the clickfunnels website. Half those people sign up for a free trial and then basically I after after the first 30 days, about half those actually make that first payment and so I'm trying to find out what can I do to help decrease churn? How can I impact more people's lives? How can I help more people, more entrepreneurs actually use click funnels in their business, in their life to get the the goals, the dreams and things that they've said. So for me, the number one problem that I can see that in front of me is that, and it was funny because before I went on the cruise, one of the things I ended up signing up for was a dear friend of mine, Dan Martell is a guy, basically sold a company to mark Cuban for clarity FM and as a SAS owner basically has made a ton of money, but really he's taken all this time and effort to work now with other sas companies and typically he ends up working with companies who are just getting started. [05:33] Only [inaudible] I've known for a long time. I said, you know, Dan, I know we're not your typical client, but I still have some of the same issues that your clients face in one of those is true. And he goes, well, Dave, I don't, I don't deal with kinds and your size because there's nothing, there's not anything in it for me. And I said, yeah, I understand that we're not giving away equity or anything like that, but if you were to to work with us, what would it be? And those types of questions I'd love to ask because if it was what would it take? And we basically came to terms and, and he goes, okay, I actually will take this on. And so I ended up signing up a painting, a large chunk of money to basically help us to reduce churn. And so for you and your business in your life, what is the number one immediate problem in front of you? [06:20] And start asking that question on a daily basis. And again, it's something I continue to ask. Even though I've hired Dan. I'm, I'm looking at it all the time. How do we identify churn? How do we actually impact different cohorts of churn? How do we, when we start looking at add users, customer success, what do we do to have greater success sooner so they can stick with this long, so realize once you start asking that number one question, that question, the immediate problem in front of you, it's thinking to start getting you involved in other things as well. So identify first and foremost, what is the number one immediate problem in front of you and start asking a bunch of questions about that. That is going to give you the revelation that you need. Next thing Stephen talked about was this whole idea as far as too often people just read to read. [07:08] He goes, I always read to hunt. I'm I'm lily hunting. I'm trying to find the answer. I'm looking for applied learning. I'm trying to find from the masters someone who basically took the time to put together a book. What's the one thing that I need? And so I. I find so many people who get in situation where man, I read a book a day or a book a week or whatever it is, and I'm like, why are you doing that? Are you doing it just to, to get a whole bunch of content in your head? Or are you, are you truly on a hunt? Are you reading to hunt? Are you trying to find a way to solve a problem? And so for, it's been fun for me to watch Steven, his whole focus has been on offers and a yesterday in the office, uh, he was in there and Russell basically gave him two or three different books that he had just on offers. [07:56] And in fact, as you start tossing questions out to the universe, you'll be amazed as far as how those things come back. All of a sudden someone presents two or three books that you might need or they introduce you to someone. So as you focus on the number one problem in your life, solving that one problem, you will find other resources come to you. You'll find the opportunity as far as books or courses and understand that when you're doing this read to hunt. I was gonna. I titled this just in time learning and I got that just in time. Learning from Steven says, you've got to. You guys have to stop learning. Generally too often people and I saw this take place and our two Comma Club coaching program because we have so much content and they were so much amazing stuff out there that everybody, not everyone. [08:43] A lot of people just gotten this idea as far as they were just learning generally and take for example, there's it doesn't do you any good to spend time going through John's facebook course if you don't even have your funnel up. Stop learning about facebook until you get your funnel built and realized that just in time, learning is such a key principle in life. That is all you need to worry about right now and only thing you need to learn is whatever is going to solve the number one immediate problem in front of you. So really make sure that you're everything you start hunting. Learn, understand that you have to love to learn and as you start gaining this love for learning, what you're going to find is you then start focusing on just in time learning what is the like right now, the only stuff I'm really studying is churn reduction. [09:31] That's the number one stuff for me. It's all I care about and if I can solve that one problem, I can solve a whole bunch of other problems later. But realize you have to stay focused, especially on your learning, especially in your reading. Read to hunt and focused. Learning it on just in time learning. The only thing you need to learn right now is whatever the number one problem is in front of you and forget learning about everything else. With that. The other thing I want to talk to you about is this whole idea about modeling, and this kind of goes back to this situation. I'm, uh, I mentioned the last one as far as assuming someone else's identity. And again, this is more of an identity hacky, not identity theft type of a deal, but realize that when you find someone who has already done what you, you're trying to do, they've already built a framework and that framework literally is, if you follow the framework, that's 80 percent of the success. [10:23] Steven mentioned the remaining 20 percent of the success. That's your own creativity. But too often people try to do their own creativity and forget the framework. One of the things that Russell is literally the master at is creating frameworks. And it's fun for me to see how steven has learned that from Russell and does the same thing as he teaches. He teaches frameworks. Um, if you would look at. One of the things Steven was talking about was this whole idea that becoming a framework master says, I personally, Zemo was saying that he personally, it hasn't ever read or studied Dan Kennedy stuff. What he's done instead is he studied Russell who has been a master's student studying for years. All the gurus of the past and all their different frameworks to then help create his own framework from that. And by doing that, what happens is Russell's been able to literally put together decades in into a day or in a couple of days, and then from that Steven has now been able to digest that piece of it and now has the framework that Russell was able to find as he spent years studying all the growers and basically the framework mastery that he was able to study and put together. [11:36] Steven is now quickly able to adopt us into his own life and to have the massive success that Steven had last year because of the framework that he had. So my whole focus here is to understand first and foremost questions invite revelation. And the first thing you need to do then is what's the find out, what's the number one immediate problem in front of you? And solve that question. The second thing then is to then model those people who are already doing it against whole reason I hire coaches is because they're already doing it. They've already been down that road. So find, find out what the number one immediate problem is in front of you. Ask as many questions as possible to get answers to that, and one of those questions should be who is the person that I can model? Who's the person who has the framework to help me solve that problem I doing that? [12:23] You have 80 percent of the success and the other 20 percent is gonna be your own creativity and color and flair that you add to that. So those are the first two things. The third thing is a question you need to start asking yourself on a regular basis and that is how can I increase my speed? Speed is one of the most amazing things to me. I have seen, I've seen this take place in so many parts of my own personal life as well as in the lives of others, and that is too often people get focused on, on being too slow to do things. Speed makes up for a lot of mistakes. It covers a lot of mistakes because you're able to get to the next thing quickly understand that you're always trying to find ways of increasing speed. One of the ways of increasing speed for me is hiring a coach. [13:08] It's why I've hired. You guys have heard me talk about this a ton of times. I hired a coach in my own personal life. Jerrick Robbins, Tony Center hired him this last year. I ended up hiring Eric cafferty who has been my physical coach. I ended up hiring Brad and Ryan on my finances to help me on my financial coach. Those are the three coaches I had last year going into this next year. I'm still working with Eric, but I'm going to be working now with with Dan Martell as a coach on helping me solve my number one problem, which is how to, how do we reduce churn at clickfunnels? So realize you have to be taking a look at these types of things and finding out what. What is the thing that you can do to help increase speed? Now, one of the things that happens for a lot of us, and I know myself and in this, I seen this especially with my kids, were I'll ask them a question that I thought, I don't know dad. [13:59] Just tell me the answer and I'm like, no, I'm not going to tell you the answer, but as I go back to them, they keep saying, well, I don't know that I don't know. I don't know. I don't know. And I said, I got this from Tony Robinson. That is anytime someone says, I don't know, I don't know the answer, the best response, again, as a coach or as a person trying to help them is if you did know the answer, what would it be? And what you're gonna find is that most of us already have a pretty good idea of what the answer is, but we want someone to actually validate it for us or to give us the secrets. There is so much to solving problems ourselves by taking the revelation that comes to us and implementing that. So as you start looking at the problems of life in front of you and you're sitting there saying, I, you know, I just don't know what the answer is. [14:50] Start to rephrase that question. Say, all right, if I didn't know the answer, what would it be? And then start taking action on what that is. The, the whole idea here is I want to make sure that as you take a look at this next year and as you take a look at the opportunities in front of you, that you realize that there are so many people out there willing to help you. So with that, the last thing Steve made mention of an I think is so critical, um, and it's more of a time management opportunity, but it comes down to focusing on doing three moves a day. What are the three things that are going to get you closer to your number one, solving your number one problem? What are the three things that if you did these three things today are going to get you closer to adapting the speed that you need in your life? [15:35] What are the three things that are going to get you closer to getting the goals that you have and each day? Just focus on those three things. I think too often I, I've been guilty of this myself or my to do list is like a, today I'm going to get a million things done, or the there's these 35 things I got to get done by the end of the day. That just doesn't happen. So as you start taking a look at it, and then this kind of goes back to Gary Keller's, the one thing and that is what's the one thing if I did this, everything else would become easier or unnecessary and if you find that one thing is you'll typically find there might be two other ones that are really close there. If you end up doing the one thing first and then knock out the next two by doing those three things, you will find the speed is crazy in your life because you get winter right? [16:23] Of all the clutter. It goes back to this whole idea as far as learning as as the idea, as far as making sure that when you're looking at learning that it's just in time learning. When you're looking at and reading your hunting, make sure that you're taking the time to focus. I think if there's one thing I could say, out of all all the success I've seen in our two comma club members aren't your come ex students are eight figure award winners and that is focus. You've got to focus and as an entrepreneur we get so sidetracked by all this bright, shiny objects all around us. If you will take the time to focus and identify what's the number one problem you have right now and just spend all your energy in that. Everything else will work. So with that said, I just hope you have the most amazing time ever again. [17:09] You're going to get this podcast probably listen to this. If it came out on time towards the end of January, which means we are most likely almost sold out with funnel hacking live tickets. Please. I would love to see you if I'm lacking live. So please go to funnel hacking live.com, get a ticket, and then finally at funnel hacking live, come up to me and say, hey dave, thanks so much for encouraging me to be here. This is the best event I ever could have attended and again, I just, I just want you to know we care about you, love you, and most importantly, once you have success and the greatest way of having success is by getting funnel hacking live. Have an awesome day and we'll talk to you soon. [17:42] Everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few $100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview. I'm more than happy to reach out and have that conversation with you, so again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Why Dave Decided to Talk About Cruising with a Rocket Scientist: Though Dave is usually opposed to sharing stuff shared in the 2 Comma Club X Mastermind, he’s willing to break this one rule today purely because of the value that he feels need to be shared. Learn why Dave thinks that proper goal setting really lies within setting realistic goals that can be achieved yet push you. And of course listen in to how crucial it is to assume the identity of the person who would accomplish the goals you have already set. We’re taking this podcast out of this world with the content provided so strap into your vehicle to out of this world success, take your protein pills or Ketones, and listen in. Tips and Tricks for You and Your Business: (3:36) Your Result Goals vs. Your Process Goals (8:02) What Process Goals Would Help Your Business or Just Yourself? (10:24) Dave’s Self-Established Rock Bottom (16:06) YOUR Identity (17:03) James the Drummer (20:31) What’s the Importance of Assuming an Identity? (23:46) According to Dave, This is the Main Reason You Have a Coach (25:42) Steven Larsen is the FunnelHacker version of Babe Ruth, call your homerun Quotable Moments: (4:06) “You need to make sure you’re setting goals that can be met. And, ideally, you need to be setting goals that can be reached by August or September (8:01) “The Process Goals are the goals that actually make things happen.” (20:46) “The importance, when you’re setting goals, of assuming an identity. What you’re going to find is identity shapes behavior and your behavior is what’s going to shape the outcome.” Other Tidbits: Your goals, if un-hit can hurt your esteem more than fill you with drive. Balance is key. Your Result Goal can be to just become normal, whatever that may mean to you. Dave has an illness known as *drum roll please* No-Rhythm-itis. Put on that identity like you’re Bruce Wayne putting on the Batman cowl and step into your dream. Important Episode Links: FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17         Welcome back to funnel hacker radio. Everybody. This is going to be a fun episode. I just got back from our two comma club x cruise. That was crazy fun. It was, I think we had like 350 people on this thing and ended up leaving out of Miami, going to Miami down like two and a half days down to the British Virgin Islands. Uh, spend some time there, a little beach and Tortola next day. We were in St Thomas a day or so on the ocean and coming back and then spent the day at, at NASA. Actually Atlantis. It was really fun for me this time. I actually had the opportunity be being there with my wife and then my two youngest boys, Christian and Jackson. And the part I guess I was so impressed with was the networking that took place on the cruise and just the, the openness and the friendships and really the family that was felt by all of the members are two Comma Club coaching program is really a fun, fun experience. Speaker 2:     01:12         We ended up each day having a starting off any, any of the days we were actually at sea. We'd start off with a mastermind and the very first one was kicked off by Mr James P friel. I, I've had on my podcast a couple of times, a dear friend of mine, Guy who's just a very, very systems oriented. And it was great to hear from him. It's one of the main reasons I. I'm basically labeling this as far as, you know, secret from a rocket science I learned on a cruise ship because James P friel is a rocket scientist. Yes. Actually what, that's where you went to school for and ended up working in aeronautics and all that kind of stuff. But the part that I found super fascinating to me is I was looking at, uh, at the people, he was basically in our, in our two comma, x coaching program programs. Speaker 2:     01:56         He was in there talking to them, just how engaged they were with what he was discussing. And in fact, you know, what I need. I typically never really share a lot of the things that we talked about. Our Two Comma Club coaching program because people paid $18,000 to belong to it. But I really wanted to make sure that you got this piece. And so I took some notes and I'm just going to kind of go through some of the things that he taught because it was really fun because it was the beginning of the new year. And so it was all about goals. Now understand I, I've always been a huge goal setter and there's a lot of different things people say about goals that I'm. I'm not a huge believer in a lot of the things that people talk about. But the things that James is going through, I thought were really unique and set in a way that that would last more than just the month. Speaker 2:     02:50         And so I want to kind of go through these things. Some of them you'll say, yeah, I already know that. I'm sure that a couple of, no, I really want to make sure you spend some time on and, and use in your life, especially here at the beginning of the year. I don't know where you are in your business, where you are in your personal life, your with your finances, your relationships, your spiritual, all of the kinds of different types, types of things you could be setting goals in. But I want you to kind of listen in and take some notes as to those things that might actually help you. Uh, you're probably going to be receiving this podcast towards the end of January, first part of February were a lot of people have already. Whatever goals they had, they've now forgotten about them when they're on to something new. So what that said, some of the things that we talked about was two different types of goals and one of the things you're gonna have are going to be results, goals, and the other type thing. Speaker 2:     03:41         You're going gonna have our process goals. Now, results goals are typically those things that most people set a, I'm going to lose 50 pounds by the end of the year. I'm going to be a millionaire by the end of the year. Uh, you know, they're these huge beehag is these big hairy audacious goals that people set. And I, I've learned this actually from Alex Charfen and that was anytime you're setting the goal, especially as a leader and a manager working with a team, you need to make sure that you're setting goals that actually can be met. And ideally they can be met by August or September. And I know a lot of people go, well, that's not your set, your standard too low. That's not the case. If you take a look at, at human behavior and what motivates people, there's nothing more frustrating than setting a goal time and time and time again. Speaker 2:     04:30         And never ever hitting it. Um, I, I've seen this take place a lot, especially in, in business where a manager will set a goal for somebody. First of all, it's a matter of setting a goal. It's not the team setting the goal so they don't have as much ownership in it. So first of all, if you're working as a manager or as a leader or the strategies in your company and you're looking at setting goals, make sure that the people who you're setting the goals with, they have buy in into it. Meaning that's something they believe in, that they've said that they, something they as a team have come up with. Um, I can tell you that. So take for example, I'll give you current lured to seven, just over 70,000 customers. I would love for our goal to be that we were going to double our customers by next year. Speaker 2:     05:18         Now, as much as I would love to see that happen, the reality of that actually happening due to a whole bunch of factors that come into play is pretty, pretty tough. Could it happen? Sure it could happen. But the chances of it realistically happened are super, super slim. So during our partner meeting we had, back in December, we were having this conversation of what are the things that are that our employees, we've got over 250 people working now at click funnels and I wanted to make sure there was some of they got behind that they felt ownership in that they understood the impact that their job has on every single one of our customers. And so with that, uh, with our, we set the goal at 100,000 and Russell was like, I think we definitely would be able to do 100,000 again, realize hundred thousand dollars, almost a 50 percent increase, which is a huge, huge increase. Speaker 2:     06:10         And but we said, you know, what do we know confidently that we can make sure we actually hit. That is still a pretty big stretch. Well 25 percent increase would be almost 15,000 more people, which again, is a massive, massive goal. Twenty five, 25 percent. Adding that to your customers at the level we're at right now, that is a lot of customers. But that's where we thought, you know what, realistically I know for sure we can add an additional 15,000 customers between now and the end of the year, but more importantly, I believe that we can actually have that we can hit 85,000 customers by August or September, October. The reason that's so important is we want to make sure that as we go out to are the people who work for us and with us, that when they buy into that goal, they understand they actually have an impact on the lives of 85,000 people as they pick up it, as they respond to any of the emails or the tickets are there, talk on the phone, whatever that what they're doing matters. Speaker 2:     07:11         And so for us, even though a huge beehag gold be 150,000 customers and even a large goal would be 100,000 customers, but a really attainable stretch goal for us still is 85,000. And that's kind of where. That's exactly what we're setting our goal. Now. Again, that's more of a results goal. The key here is anytime you're looking at goals, you're going to have results, goals, where it's, you know, this is the end result, but the result goal does you no good, and this is where most people screw stuff up is they forget to set the process goals and the process goals are the ones that you need to do on a, on a daily, weekly, monthly basis. Those are the goals that they may not be as fun and exciting and as you're talking to people about it, getting all whole bunch of energy and excitement behind it, but the process goals are the goals that actually make things happen. Speaker 2:     08:05         And so, um, some of the process goals that we're looking at is reducing churn. We're looking at increasing our revenue per customer. We're looking at some of the process goals of being able to identify what are the, what are the three to five things that a person who's getting started with clickfunnels. If they do those three to five things, they're going to have success. So what is the, what in your. Some of the process goals we're looking at is what are the things in the success journey that needs to take place for our customers and then what we will then end up setting process goals behind how do we actually make those things become more attainable and realistic for our customers. So realize when you're setting goals, you're typically gonna have results goal, but the most important goals you have to start setting and those are going to be your habits or your process goals. Speaker 2:     08:53         So please, as you start taking a look at this year, you probably set a whole bunch of results goals. Now the next step is what are the process goals that you need to set a take? For example, a lot of you guys know I've been listening to as a thing I've struggled with the most, is being consistent in working out and I don't really have a results goal with regard to a weights I'm trying to lift or body percent fat. Really, the results goal was for me to just get healthy and healthy for me is as weird as it sounds at this time. Last year, January second of last year, I was under the knife on a surgeons in operating table, uh, getting my back fixed. And so for me, I, last year was a huge recovery year. I wasn't able to last December I was living in a wheelchair, being pushed around a Thanksgiving point at a Christmas lights festival. And I remember the pain of that moment for me was probably the most intense thing I've experienced a long time because I remember as a kid, I don't know why I'm going into this direction with you guys, but I'm, I am so as a child, I at the age of have to end up Speaker 2:     10:16         getting an illness, a encephalitis, basically red water on my brain. And I ended up not being able to walk. And I ended up having seizures for quite a few years in my childhood where, uh, the age of basically of three, I ended up having to learn how to walk and to talk and to, and to do everything all over. And because of that, my early childhood, I was always the last kid picked on the, on the football team or the kickball team or whatever type of thing it was. And, and because of that, my mom was so concerned about sports that I wasn't able to play any sports growing up until I got into high school. And then high school I don't think it did, was, was able to run, um, but I remember the pain Speaker 3:     11:02         of, Speaker 2:     11:04         of not being able to walk as a child and of having to take medication to avoid the seizures and, and feeling so different and have, have been in a situation to where I wasn't like everybody else. And I remember last Christmas when I was Speaker 2:     11:24         in a wheelchair, being pushed around on a, uh, through the park, watching the lights thinking, oh my gosh, am I going back to that again? Am I not going to be able to walk? And so for me this year was all about regaining feeling in my feet. What had happened was I had dropped foot and I couldn't control my feet. That basically just kept flopping down. I had neuropathy in my feet and I couldn't feel the bottoms of my feet. So for me, um, the results goal was I wanted to be able to walk without, without a limp, without dragging my feet and I want it to be able to have feeling in my feet and I want to balance. And again, I know those things may sound completely like, oh my Gosh, David, those are so minor. But for me, they were huge last year. And so sorry for going in that whole emotional story for me, that results go last year. Speaker 2:     12:21         What I wanted more than anything else, uh, was I wanted to really become normal again. As weird as that might sound. And so the process goals was why I ended up hiring a coach because after the surgery, everything else I tried working out and I tried doing different things, but I, I wasn't doing things consistently and I wasn't getting the recovery fast enough. And it wasn't until August where I started working out with Eric on a regular basis that I started seeing that. And so for me, the process goals was to work out to lift at least twice a week with a trainer and ideally three times a week and to start walking and that's all it was. As basic as that sounds. So fast forward towards the end of the year, I now have, I have all the feeling in my feet back. I am able to walk without a limp. Speaker 2:     13:11         I actually am feeling amazing and I am so I think my father and having all the time for the blessing of health, um, for me though, I ended up the, one of the results goal I ended up setting in and got all my family and kids involved was we're going to spartan race in June, in June. Uh, one of the things I hate right now is, is running and cardio is just not one of the things I enjoy, but I need to do it. And so that was the whole reason why I've said that. So now my process goals now associated with getting in shape for a spartan race, I'm going to continue doing the lifting the two to three times a week as far as lifting, but now it's a matter of setting a goal of doing cardio three times a week, minimum of a half hour, and instead in that. Speaker 2:     13:55         So my whole folks in in, I just want to make sure you understand when you're setting, don't just set results. Goals. The key here is the process. Goals are what actually make things happen. The other thing James just talking about was what exactly is a habit? And you know, people will go back and forth as far as habits are, you know, they got it takes 21 days, make a habit. I'm not talking about that. What I'm talking about is what actually is a habit. And if you take a look at the actual, what a habit is, the habit is the smallest unit of a thing that you can do without fail. Uh, so for me right now a habit. So it was a process and now that process to become a habit, now a habit that I have is I will work out at least twice a week with, with a trainer at 5:00 in the morning on Mondays and 6:00 in the morning on Wednesdays and I'll try to make sure we, um, 6:00 on Tuesdays and I'm always trying to get that third day and on Thursdays that literally has become a habit and do it realistically without fail. Speaker 2:     14:54         And it is literally the smallest unit of a thing that I can do without fail. The next habit that I'm trying to establish is, is 10,000 steps every single day where I literally, no matter what happens, I get 10,000 steps a. As I'm recording this podcast, I actually have three different metrics on my body right now that I'm tracking. I've got a Fitbit, a, I have a woop and I just got the aura ring and yesterday and I'm, I'm literally split testing the three different things. My wife was like, what in the world are you wearing? Well, I'm wearing those. See which one I liked the most? And which one gets me the best results in which I can track and get the units, the smallest unit of a thing that I can do without fail. So realize you start the year off, we're gonna set results goals, then you're going to set process goals, and then those process goals. Speaker 2:     15:44         The idea is to have those process goals become habits toward those habits are the smallest unit of a thing that you can do without fail. Now that's typically what most people talk about when it comes to setting goals and habits and all that kinds of stuff. The next thing is the one thing that James mentioned I really hadn't thought that much about, but it's the one thing that makes all of the difference. And this one thing is that identity. And if you take a look at, at what we've built inside of clickfunnels, one of the things we talk a lot about is becoming a funnel hacker. And it's ironic to me, uh, we started this thing almost by actually it was members of our culture that kind of started, that we have now adopted. And that is is really just becoming a funnel hacker. We have tee shirts about becoming a funnel hacker. Speaker 2:     16:32         It's our event is actually patterned out to that funnel hacking live and there is an actual identity of a funnel hacker. And what people actually do as a funnel hacker. Well one of the things they do is they funnel hack. Nothing they do is they use click funnels. Nothing they ended up doing is there. They've got goals set to hit the two comma club to hit our eight, figuring out to do all the different things that funnel hackers do. Now, the only reason I mentioned this is Jane's probably said it best and that was the way this whole identity thing came about. He really, he never had. He. I can totally relate to them on this. Never had any ability to follow a beat and to dance or to have musical talents or anything at all. Which is again, one of my biggest struggles with my wife because she would love to go dancing, but I suck at dancing. Speaker 2:     17:24         I can't carry a beat. I can't dance again saying it's just not. One of the things I'm good at, but the part I connected with on James was a. He was saying, they're saying, you know, I want it to become a drummer. He says, I was sitting there and my condo on the beach in Florida and was listening to some music and thought that's what I want. I want to become a drummer, and so he literally took on the identity of saying, I am a drummer, I am a funnel hacker, I am a runner, I am a. whatever that is. You have to assume that identity and the assumption of that identity then leads to things that you actually begin to do and it actually ends up shaping your behavior. The behavior that it got shaped for James was, as soon as he said he was a drummer, well, the very first things that drummers do or have is they have a drum set. Speaker 2:     18:15         So as a drummer, as soon as he took on that identity, the very first thing he did was he went online and bought a drum set. Again, he's in a condo. He's sitting there thinking, you know what? My neighbors are probably going to kill me if I've got a huge drum set and I'm playing it in and all they're hearing is me trying is beating the crap out of a snare drum and and all the symbols and all that kind of stuff. So he thought, I'll get electric jumps set that way. I they won't hear it, but I will. I will become a drummer and I'll be amazing at it. And so from that he then ordered a huge drum set and as it arrived you gotta was like, James, what in the world is this? He's like, this year is, I'm a drummer, Jada. I'm a drummer. Speaker 2:     19:00         She's like, you are not a drummer, you've never played the drums. It's like, no, I am a drummer, and just the identity of itself shaped what happened next. So first thing that happened was he bought a drum set. Well, soon as the drum set arrived, he realized there was, you have to plug things into amps, into keyboard all and and to do your computer. It's like, well, I didn't have that. So instead of waiting for it to come, he then got in his car and drove to the nearest music store and at the nearest music store said, you know what, Hey, what do I need? And they said, well, this is what you need. So they went to the back and he didn't purchase whatever he needed and at that time he, he then turned to the guy, said, well, what else would I need? Speaker 2:     19:42         I've. He says, I've never played the drums before. And I said, well, you might actually want to take a lesson. And so he said, well, how soon can I get the lessons? I'm a drummer. I want to get started right now. I want to start. So you looked down his list and it happened at that time that there had been a cancellation of the, of the teacher basically there who is the drumming instructor. And he said, you know, you literally can get in in the next hour. So he came back within the next hour and sat down for his first lesson and went through it. And the very first thing that the the guy who basically was his teacher or coach says, you don't, you might actually want to consider getting a different instrument. He said, drumming really isn't. You don't have the coordination for drumming. He goes, no, I am a drummer. Speaker 2:     20:25         I am a drummer. And so because of that, he then focus all of his time on lily doing just tapping one at a time just trying to find that beat. And it took a ton of time, but now he actually is a drummer. He's continued down that road and he actually is a drummer. And so I thought so much about that I the importance when you're setting goals of assuming an identity because what you're going to find his identity, shapes, behavior, and your behavior is what's going to shape all the outcomes because your behavior is going to be based on the process goals that we just talked about. So I want to make sure that when you start looking at goals, there's results. Goals, there are process goals, process goals become habits. The one piece that most people screw up is they never ever assume the identity. Speaker 2:     21:12         Now what do I mean by assuming the identity? One is by first of all, identifying who is the person you want to become like. Again, this goes back to a lot of Tony robins things as far as modeling, but what you want to then do is you want to study those people on a regular basis. You might want to study one person a month who is that identity and find a different person every single month and find out what do they do? What are the habits they have, what are the process they do? What are the goals that they've set, and you literally go through and as a rocket scientist, break it down, step by step into the most my noodle, tiniest little units that you can do without fail. That's what it means to assume an identity and the more that you spend time studying that process, the greater the chances are of your becoming that the best way of doing it then is to actually hire a coach who then actually will help you become that person. Speaker 2:     22:10         Because the coach is going to be able to help you overcome all the mishaps and things that you don't see. You have to understand that it's just human nature to get really frustrated because so often what happens is we always look at the horizon, those, the goals out there. That's where we want to get to and get. The harder you try it and the faster you run the horizon is still, the horizon is still the same. Distance is still out there and you never. We never really appreciate how far we've come. The key is you've got to take the time to turn around and look back and see all of the things that you've gone through, all the process process that you've adapted, the habits that you have, all the things that you did that were wrong and how you corrected those mistakes that you made and to realize where you're at. Speaker 2:     22:58         You've come so far. Unfortunately for most of us, we get frustrated because we're not where we want to be and that's one of the great benefits of having a coach. I had, I was talking with Eric Guy. I've hired as my trainer and I'm not lifting the amount of weight pounds wise or by bench or by press or or all that I was hoping I would be at, and he's like, Dave, you have to understand when we first started, you couldn't even balance on one foot. You, you couldn't even. You didn't have the tendon strength and all these things just started going through one thing after another goes. Yet, could you be further or want to be further? Yes, Dave, I get that, but please appreciate and understand how far you've come and for me, that's the benefit of having a coach. A coach can help see where you need to go. Speaker 2:     23:50         They'll help you avoid the mind minds that are going to be in the basically the field that you're walking across, but more important than that, they also were able to take the time to help you turn around and look back when you get frustrated because you're not at the level that you want. So again, a quick little summary here. Understand you have to have results, goals. You've got to then take those results, goals and break those down into process goals, process goals, then need to become habits, that smallest unit but thing that you can do without fail, and then the most important thing is you gotta find the identity. You have to identify who it is that you want to become and assume that identity, become that person in the moment and start doing the things that that person would do, so please understand that for most of us at this time of year where people start giving up on their new year's resolutions, it's because they have so many unmet expectations. Speaker 2:     24:44         Uh, James made mentioned that all upset, all upset comes from unmet expectations. And the whole idea here is to be able to set a goal that's realistic. Something you could hit by August so that you don't have this upset by having so many unmet expectations. I, it's interesting, again, circling back to the fact that we were on this cruise with the two comma club members, how many of them had set a goal of by Nick's funnel hacking live, I am going to have walking across stage and receiving the two Comma Club award and that's an awesome goal, but realize that's if you're just starting in a year that is next to impossible it. I mean it's. And I would hate to think that people are frustrated or are anxious or upset because they, they didn't meet that expectation. That expectation is huge. There's no. It was a Stephen Larsen who's a dear friend of mine, uh, was on the cruise as well, and each year he sets a huge goal and basically he calls his shot kind of like babe ruth a pointed the outfield and saying, this is going to be a home run. Speaker 2:     25:57         It's going to end in that section. It's that type of thing calling the shot. And so each year he calls his shot. Well, last year was his first year on his own. Basically the two years prior had been working with us at funnels a as Russell's funnel builder and then last year in January and went on his own and he called his shot basically, I am going to make a million dollars next year and I'm like, Steven, that is crazy. I said, you probably will just because of all the all the foundation work that you put in over all the years. It's not like he was just starting. He had years of foundation work and spent a ton of time with Russell and everything else, but it's interesting. I remember talking with him the last week of December and he's like, Dave, I'm so frustrated because I didn't hit it. I'm like, you didn't hit what? Speaker 2:     26:44         He goes, I didn't hit the million. I said, well, where'd you end? He goes, like 857,000. I'm like, Stephen, that's crazy. That is so insanely crazy. He goes, the part that's so frustrating is there's like 150,000 of it. That is. It will be coming in. It's already on the books. It's just not here yet. I'm like, Steven, you have to understand, and again, this is one thing that you got to take a look back and instead of always looking at the price and take a look back and say, dude, you hit an $857,000 in 12 months. That's an insane number and again, he most likely will hit the two comma club that was walking across stage here, but realize for most people in the first year, that's next to impossible just because they don't have all the foundation work and the years that Steven had put in. Speaker 2:     27:27         My only reason I'm saying that is I want you to be happy. I want you to be so excited about your goals, about, about your life because you've come so far and yes, the horizon is still out there and yes, there's still going to be big, audacious, hairy goals. You're gonna be going after. I get that, but please take the time to appreciate where you've come and I know for myself as I look back over this last year, am I lifting as much as I wanted in my fast? No, but I can tell you I am so thrilled, so excited for where I am physically right now, and the fact that I actually can balance on one foot and I can feel my feet and I'm not in a wheelchair. I mean you have no idea the gratitude I feel every single day for where I am healthwise right now, and I would just hope that as you take a look at this year as you set your goals to realize the importance of results, goals, process, goals and habits, and most importantly assume that identity. Speaker 2:     28:22         Have an amazing year. I hope to see all of you guys at funnel hacking live. It is literally right around the corner, a call to action here. If for some reason you have not purchased your ticket, there are still a few left. Please go to funnel hacking live.com. Get your ticket, walk up to me and say, you know what, Dave, I was listening to results, your podcast about results. Kohl's and I bought my ticket because of what you said. Anyway. I want to see if I could live, so please go to [inaudible] dot com. Buy Your ticket, have an amazing day and we'll talk to you soon. Speaker 4:     28:54         Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as you'd like me to interview. More than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk About Kicking Against the Pricks: Do you know what really grinds Dave’s Gears? Though normally it’s people whose websites don’t let their customers buy their products, today it’s people who in an effort to get their own way risk their reputation or relationships. Listen in to hear Dave’s perspective on the matter and see if you can’t apply these snippets of wisdom to your own networking efforts. Tips and Tricks for You and Your Business: (1:04) It Is Hard For One to Kick Against the Pricks (4:06) There Are People Who Will Just Point Out What is Wrong Quotable Moments: (3:22) “At the same time there are hundreds, if not thousands, of people who are having success because they’re not only taking that coaching, taking that advice. And, instead of kicking against it, even though it might hurt, they take the advice. They get going and they do what’s needed.” (5:09) “Realize that in life, in business, and in everything that you do; it is sometimes going to be painful to get what you want long-term.” Other Tidbits: Every year, Dave considers who he wants to hire this year as a coach and what he wants to improve. Important Episode Links: FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2:     00:17         [inaudible]. Everybody. Welcome back to the new year. Welcome back to black radio. And this is gonna be somewhat of a ramp. So, um, this actually comes from a Greek proverb and it also is found in the new testament and as I was doing some study recently, and this is one of those things where I'm kind of amazed at what happens in business and the frustration that happens when people don't get their way. Um, so without disclosing names or anything else, I just want to kind of talk through the concept and the principle that takes place when there are so many people I run across these days who get frustrated. Things aren't working the way they want them to work and they take no responsibility for things in their own life and basically point the finger and tear down everybody else around them. So the story basically a or this proverb comes to greet property and it says it's hard for you to kick against the pricks, um, and I want to give some clarification as far as what the term means and how all this has done. Speaker 2:     01:16         So, uh, basically in New Testament period of time and old agricultural times. And osgood was a stick and had a pointed piece of iron on it and it was used to prod the oxen along when they were plowing. Now the farmer would pick the animal or the steer basically to kind of get them going in the right directions, but sometimes the animal would rebel and would literally kick out against the prick. And in doing that, what happens, what is actually would result in that prick being driven even further into its flush. In essence, the more the ox rebelled, the more that it's suffered. So when Jesus was on the road to Damascus and came across Saul, so all those guys out there who is frustrated with the whole Christian movement and was fighting against them and tearing them down, and basically what it ends up saying, you're the second in the King James Version Bible. Speaker 2:     02:08         It says, so the Apostle Paul that known as saul was on his way to Damascus to persecute the Christians when he had a blinding encounter with Jesus. Luke records the event says, and when we were all falling to the earth, I heard a voice speaking unto me and saying, in the Hebrew tongue, saul, saul, why persecute us down me? It is hard for thee to kick against the pricks. Um, understand these pricks are referred to as gods. And it's one of the things we find happens quite a bit these days when people will get frustrated, they don't get their way and instead of coming up with a solution, they kick against what actually is helping them. And I find it a somewhat fascinating these days that when a person is being directed and given coaching advice and given, um, correction, as far as where to go, they actually fight against it and say, obviously you don't know what. Speaker 2:     02:57         Don't know what you're saying, not right. It can't be that way. That's too hard. And so what I find is those people who are actually reaching out for help sometimes instead of taking the advice, taking the coaching that is needed, they go totally against that, rebel against it, blast all over facebook. This is a live scan, whatever it might be. And at the same time, there are literally hundreds of people, if not thousands of people who are having success because they're taking that coaching. They're taking that advice and instead of kicking against it, even though it might be painful, it might hurt, they actually take the advice. They go forward. They do what's needed. Am I doing what's needed? They get the results they want. Now understand anytime a person is trying to get results in their life, they never. Again, speaking for myself, it never comes as fast as I want because you know, I've been trying to get in shape physically here and oh my gosh, it is painful and I would have, I have the option if I want to kick against my, my trainer and say it doesn't work, it's not right. Speaker 2:     03:57         Or I can basically take his advice, I can take it, take his coaching and suffer through the pain to get the results that I want. We see the same thing happen in business. I see the same thing happen in other parts of life to just understand frequently there are those people who will point out the problems, never providing a solution but just point out the problem and then try to get as many other people behind them as possible to basically try to derail or take down those people who are doing everything they possibly can to make things right. Um, I just hope as you take a look at this new year, you take a look at some of the directions that you're going and where you're wanting to go. That as you take a look at it, you say, all right, who am I going to hire as my coach? Speaker 2:     04:38         Who am I going to hire as the person who's going to get me to the goal that I want? And then am I willing to actually take that advice? Am I willing to, to take the correction in my life even though it may not be what I want, but I know that longterm, that's the direction I want to go. Otherwise, what you find is you start kicking against the pricks or those gods and the pain becomes greater. You don't get what you want, and then you basically start pointing the finger of blame and the finger of scorn and everybody else saying it's their fault that I'm not having success. It doesn't work because of this. Realize that in life and in business and in everything that you do, it is sometimes going to be painful to get what it is longterm that you want out of life. Speaker 2:     05:21         Um, it probably may not happen as fast as you want it to happen. It may not come in the way that you were hoping that it would, it may be someone else who actually gets introduced to you later in your life and they're the person who ends up getting into where you want. The whole idea here is I, is I take a look at my own life and at the beginning of this new year, I'm always trying to find out who do I want to hire as a coach this year and what is the advice and what is the pain that I'm maybe willing to go through to get the results that I'm wanting. So, um, for me, I think a lot of you guys know I've been working with jerrick robbins in the past as I've loved everything with him and I'm looking at working with a couple of other business coaches during this next year. Speaker 2:     06:01         Uh, again, looking at continuing along the lines as far as a physical standpoint. One thing that I hate is cardio and yet I know I have to do it. So I'm actually working with Erica, the guy I've been training with. Your tell me on the cardio aspect, holding me accountable to doing my cardio because I hate it and I literally kick against it all the time and the only thing that happens is I get more winded. I don't have the strength that I want and realizing if I would just go out and do the work and stop the complaining, stop the Mooning, but just do the work. As painful as it may be actually will get the reward I want. It may not come tomorrow. I may not be running a sub six minute mile here by tomorrow, but by putting forth the effort, I actually will be able to get a greater result in and get to the level I want. Speaker 2:     06:48         So my only reason I'm mentioning this is to kind of find out for yourself as you do your own inventory at the end of the year and you start looking forward and find out, am I the type of person who kicks against the pricks or am I the type of person who says, you know what? Even though that may be painful, I'm going to take the advice. I'm going to go forward and implement instead of complaining and pointing the finger of scorn and blaming everybody else, take responsibility for my own life, take responsibility and actually make the changes that I want this year. So again, it's kind of a different podcast and I normally give as just a, it's been one of those things on my mind quite a bit as I've talked to some people who are frustrated and complaining. They didn't get the results. They want it in 2018 and it's everybody else's fault, but their own. Speaker 2:     07:26         I'm typically not the case. Uh, I've why I love reading the Scriptures tends to kind of bring you back to home and realizing, you know, what, there's a greater control and greater power involved in my life and if I stop fighting against the hand that is trying to mold me in craft me and to get me to the point where I know I need to be, things magically happen. It just takes a little long that typically want it. So have an amazing year. I get hopefully a. If this podcast is a value to you, please share it. If it's not a value, I don't know what you want to do with it. Anyways, just know that. Again, I'm excited for 2019. We've got such amazing fun, exciting things happening here at click funnels. I can't wait to tell you all about it. I'm looking forward to bring it out. A bunch of fun new guests this year and I want to say thank you. Just reach out and say thanks so much for those of you guys who listen, I appreciate your time and your effort, uh, those of you guys to reach out and provide me feedback. I greatly appreciate it. I read all the comments, all the reviews, so please go rate and review it on itunes and let me know what you thinking. Have an amazing year and just remember you're just one funnel away. Truly are just one funnel away. Speaker 3:     08:37         Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk with Myles Clifford about Affiliate Marketing: With ClickFunnels rolling out their new One Funnel Away Challenge, Dave thought it would be a great idea to let us all in on the secrets and tips of Affiliate Marketing. He is joined today by Mr. Myles Clifford, a fellow ClickFunnels employee. Dave and Myles talk about ClickFunnels’ sticky cookies if you decide to become an affiliate for us and tons of useful tips and tricks for your own affiliate work. Listen to hear just how important (and simple) it is to publish content about your journey. Others want to hear your story and journey and affiliate marketing could just be the vehicle in which you tell this story. Tips and Tricks for You and Your Business: (1:07) Do You Really Know How Affiliate Marketing Can Not Only Help Your Bank Account, But Also Your Own Business? (1:48) What ClickFunnels’ Affiliate Marketing Will Look Like This Year (7:00) How Sticky Are Your Cookies? (FYI These Aren’t Your Grandmama’s Cookies) (9:15) Russell Has Written Your Swipe Copy...No This is Not a Fantasy (15:30) Publish for Leads (16:48) Document Your Journey Quotable Moments: "The whole idea about affiliate marketing is to learn about marketing and become a great marketer. Then you can use whatever business, product, or service and bring it into that." "When you’re marketing, you have to understand copy and you have to understand traffic." "Document Your Journey. That’s the most important thing, you don’t have to come up with content. Just document your journey." Important Episode Links: AffiliateBootcamp.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.   Speaker 2:       00:17           Hey everybody. Welcome back to funnel hacker radio. This is gonna be a fun episode. I have the opportunity of having Mr Myles Clifford in the house with me. Great episode. I'm excited to be here. We're going to cover a lot of different topics today, but they're all going to be surrounded around affiliate marketing. They've asked me to do this because we love affiliate marketing. We love our affiliates and we're going to and tell you what's coming up and how you guys can go out and crush it as an affiliate for clickfunnels or for others as well. So yeah, let's jump right into this. All right, so for a lot of you guys are kind of understand or trying to figure out how do I actually get started making money online? That seems to be one of the biggest things we run across our first year. There's a lot of people who are out there saying, gosh, I'd love to make more money this year. Speaker 2:       00:54           How can I do it? So one of the things, I'm going to do a podcast here real quick with Julie Coyne and we'll be talking to her with regard to agencies and how you can create your own agency. That's great. And all the one thing, both an agency as well as a affiliate marketing have in common. And that is you don't have to have your own product. And that's the main thing that miles I want to talk to you about is too often we have a lot of people think they wanna start making money online, but they spend all their time trying to create a product that they don't even know if it's going to sell. So the whole idea behind affiliate marketing is to learn about marketing and to become a great marketer. And then you can go ahead and you can use whatever type of business or product or service you want to bring into that. Speaker 2:       01:33           So what the hell? That said, I'm one talk to you about some of the things that are inside of our affiliate marketing program, how it works, how did the commission's work, what is it? Sticky cookie, why is that important to you? And more importantly, what are the actual products and services that we have coming up? So what's the first one we in launching this year? So the first one we have launching this year is our one funnel away challenge. And if you know clickfunnels, you know we usually do 40 percent recurring commissions and 40 percent commissions on other products that people purchase, which by the way, so what is recurring commissions? Commissions. Yeah. So if someone signs up for click funnels, you're going to get 40 percent of what they pay each month. So if someone's paying $97 a month to use click funnels and they signed up through your affiliate link, you're going to get 40 percent of that each and every month. Speaker 2:       02:15           So it's not just a one time thing. You're not just making $38 and eighty cents one time, you're making $38 and eighty cents every stinkin month, which adds up. You get 10 people sign up, you're making $380, $88, I don't know math very well, but you make $388 a month and get 10 people sign up for clickfunnels. You double that triple that. Like people have quit their jobs just getting others to sign up for clickfunnels. But. So that's, that's, you know, we'll get into that here in a minute. But the first thing we have launching is the one funnel away challenge. And not only are we paying commissions on it, we're paying actually 100 percent commissions on it. So it's $100 to join the one funnel away challenge. So for every person you get to join that, you're going to make 100 bucks. You have a mother who wants to, you know, everyone's setting your goals, like Dave just said. Speaker 2:       02:57           So people are trying to find ways to make money online, supplemented income or pay for the car payment every single month. If you can get just a few people to sign up for the one funnel away challenge, that's a few hundred dollars in your pocket. So what exactly is the one funnel? A challenge. What do they get for 100 bucks? How's all that work together? So we, we, we did this back in September and it was attached to a different product, but it was. We have Steven Larsen who, man, he should be in here because he's the, I think he said one of the Kings of affiliate marketing. Right now you have Steven Larsen, Julie Stuart, and Russell Brunson. And for 30 days they're going to take you by the hand and not only going to take you by the hand, they're going to prod you from behind. They're gonna push that sound. Speaker 2:       03:33           They're going to just push you like crazy a cut that out real fast from behind. Make sure you cut that out. Listen to this. What's his name? Uh, Scott. Cut that out. So not only are you going to, okay now Russell and Julie and Steven coaching you, they're going to be pushing you along through your, I guess click funnels during. They're going to help you figure out a product or an offer. It doesn't have to be your own product and we're going to go through that, but they're going to tell you what you need to do, how to use click funnels, how to build. Man, that whole thing threw me off. Sorry, the prod from behind. So the funnel of again, Speaker 3:       04:10           so guys, what's going to happen here is you get the opportunity to sign up for one funnel, a challenge, and what they get is as miles was talking to you about it, they get a 30 day challenge and you'll probably see these challenges that really become one of the major things that have built a lot of the weight loss industry and the industry. We're seeing the same thing taking place inside of coaching programs in internet marketing. One of the great things about the challenge is they're going to get daily content. So what happens here is Russell went over and basically gives a 10,000 foot level. Julie came in and said, okay, let's take that 10,000 foot level and break it down into daily actionable steps and then steven actually comes on on a daily basis and he's going to actually help people understand exactly what they need to do every single day and give them encouragement and motivation to make sure they get lily take action to get that done. The reason this is important to you is what you're gonna find in your group and the people that you're working with Speaker 3:       05:05           is people these days. They feel like they get just information overload. And so the way that we've kind of combat that information overload is to literally say, stop looking at everything else. Pay attention for the next 30 days and literally do each and every little tiny step. And that's the whole idea behind the one funnel with challenge. Now what they're going to pay for the hundred dollars, $100 bucks gives them an actual hard bound book of the 30 days plan. And this is where we went through in September, is miles referring to you and actually contacted 100 of our top two comma club award winners, 30 them submitted their actual plans, meaning if you were to lose absolutely everything and all you had was click funnels and your marketing knowledge, what would you do to get back on top and the next 30 days and they literally created a page by page action item and it Louise over 550 pages. Speaker 3:       05:53           They get that hard bound book. In addition to that, they also get an MP three, the MP three player has all the content of the last challenge so they can start listening to that in advance and getting that done. They get a map literally is a step by step what they're going to do over the next 30 days to actually make sure this takes place. They get invited into part of our mighty network group, which is a community where they can now work with others and actually have accountability partners to make sure they actually make things happen over the course of the next 30 days. For us, the whole idea here is we want to make sure that anybody you're promoting this out to get massive value, you will find we will over deliver on this product more so than anything else. As miles mentioned, we asked, you're paying 100 percent commission. Speaker 3:       06:31           We've never ever done this before until we get it in September and had over 7,500 people sign up. We gave out at $75,000 in commissions. We expect this time to be somewhere between 100,000, $150,000 in commissions directly to you. What want to do is to make sure that you're actually getting value out of this and so they, whenever they sign up, that hundred bucks goes directly to you. We don't get anything. We actually lose money on this deal. One thing smiles mentioned though is it sets a sticky cookie for you. So what the heck is a sticky cooking? Why would that be important to me to listening? Speaker 2:       07:00           Alright, so a sticky cookie. This is where it's important. As we talked about, you get recurring commissions or you make 40 percent or in this case, under our CPA, so somebody signs up for the one funnel away, challenge through your affiliate link when they purchase something going forward, whether that's another book or another training program, or they sign up for click funnels because they're going to be encouraged to during the week challenge, you're going to get the commissions for that. So they are therefore sticky cookie to your affiliate id or their sticky cookie to you. Meaning anytime they buy something, anytime they sign up for something, you're going to get the commissions for those products or for those services. So that's huge because really you promote one time to somebody and then they're kind of your customer forever. So you're going to make that money. You know, obviously they're not buying from you, but once you get them sign up through your affiliate link, they're yours. Speaker 3:       07:47           So one of the great things about that is we actually do a lot of our own email promotions and marketing on the back end. So if we send out any emails, we never send an affiliate links with that. So if they click on that link, whoever the last affiliate was, they clicked on being you. You didn't get the missions on any additional products. The reason this is super important to you is this next year, our whole focus is just going to be on creating front end products. So right now if you were take a look at their certain, first of all miles, they want to sign up for an affiliate or if they're already aren't they like how do they check their stats? Where do they go to get that? Oh, Speaker 2:       08:16           well if you go to, what's your dream car.com. If you're not an affiliate yet, go to what's your dream car.com and sign up to become an affiliate if you already are. That's where you can check your dashboards, grabbed the other affiliate links, because we. If you go into that dashboard and it's been a while since you've been in there, you can see that we have a ton of different products. David was just talking about different front end products and we're going to be adding more and that's just ways to get people into click funnels into Russel Brunson into this realm and world where they can just continue to purchase more things, but then also continue to grow and learn and then that means they have more money to purchase and grow, and so it's just an amazing thing for you guys. So go to what's your dream car.com. Sign up to become an affiliate if you aren't already. If you are an affiliate already, go grab some of your links and are sharing Speaker 3:       08:58           so it doesn't cost you anything to become an affiliate, which is awesome because the whole idea here is there's no way you can lose on this deal. In addition to that, we're going to be rolling out this year, our new affiliate bootcamp you can get. You can go to bootcamp right now and still get a bunch of training. We're going to revamp that probably in April or May and, uh, put some additional stuff in there. So realize as an affiliate, you don't need any products. All you need is marketing knowhow, so affiliate bootcamp is actually where you are to get the knowledge. What's your dream car? Dot Com is where you can get the links, plus you also get swipe copy, so minus what is swipe copy. Speaker 2:       09:30           Swipe copy is done for you, so if they were to create swipe copy for this podcast, he would have handed me a sheet that I would read everything off and I wouldn't have to think on my own. I can literally just copy it and it would be done for you. So you have swipe copy where you copy it, put it into your email autoresponder, and we literally like. I don't know if you know this, Russell Brunson may be one of the world's greatest marketers and copywriters. He's written that swipe copy, so you're getting Russell Brunson to write your swipe copy and you just send it out and it's done for you. So that's already done for you. There's a graphics and images that you can use as well, so we've provided as much as we can for you so you don't have to do a lot of that label. If you don't have to write the email, if you don't have to create assets or images and things like that, you can go into the affiliate dashboard and grab those. They're done for you. Speaker 3:       10:14           Yeah, they're awesome. Part is you don't have to worry about the funnel because the funnels already been created that swipe copy of those links. They lead to the funnel. Once they're in the funnel, they get the top of the funnel where they basically entered their email address in. As miles mentioned earlier. You get sticky cookies to them and as long as no other affiliate promotes them directly, they don't click on the field. It's like you're going to get any additional commissions. Uh, the other great thing about it is, as you first get started going online, the key here is to learn marketing. So I highly recommend that you go ahead and you actually read through the email copy, understand the copy. You can, obviously you can change it, you can add to it, uh, but the copies there to give you a template or something to at least get started with. Speaker 3:       10:51           Realize that when you first get started in affiliate marketing, your only focus is to learn how to drive traffic and to learn how to continue to write copy. Those are the two things that matter most. So one of the things I always recommend is if you want to get better at writing copy funnel scripts is probably the best tool I can think of to actually do that. It's 500 bucks. Basically buy it for the year and it literally writes your copy's for you, meaning you type in a couple of, uh, it's kind of like fill in the blank and then fills out an entire email copy for you, gives you subject lines and gives you a ton of subject lines. It's not just one, I don't know how many Jim Edwards has in there, but every time you do it, you get a ton of different headlines. You also get a different email copy and you have to understand this is all, even though it's computer generated, this is from the best of the best of the best copywriters over the last hundred plus years where Jim went out and he literally took all of the copy secrets and all the things that Gary Halbert and all the other amazing copywriters have written over the last hundred hundred 50 years and that now is in software where you fill in the blanks. Speaker 3:       11:53           It literally creates all of your emails. It creates all of your subject lines. It actually will do podcast for you. It'll do webinars, powerpoint, I mean it does a ton. I'm just talking. When you're learning marketing, you have to understand copy and you have to understand traffic. So as far as traffic, we typically recommend the best places to start off is with facebook and in affiliate bootcamp there. John Parks who runs all of our traffic for us, I think he's got what, three or four modules on trees. Facebook tracking does. He does three or four in there. Miles, if they want to learn additional things as far as the market, what else can we provide to them? Speaker 2:       12:23           So I mean first and foremost is the best way for you is if you're promoting these products, make sure you have them as well. Like if you're going to promote the expert secrets book, make sure you've gone through that book and studied it and the Dotcom secrets book because you can't tell people what kind of values can provide until you realize the kind of value that's in those books or in the different products and programs, right? Um, and I want to reemphasize what Dave said about funnel scripts. That is, you know, as you go through and it generates all these headlines and copy as you see that you begin to see patterns in the way people respond to different ads and different headlines, different topics as you use that. You'll see, okay, these, these are what's working, and then it's going to be embedded in your mind. Speaker 2:       13:03           You're not going to have to rely on that. Although we use it all the time, but it's absolutely amazing. It is a shortcut to create or the best copy out there, but there's a ton. So if you're not already in affiliate bootcamp, I recommend going and using that like they've just been afraid. I feel like bootcamp.com. Yeah, it's 100 percent free. I would go dive into that right now and as Dave mentioned, we're revamping it. So take advantage of what's there right now, but then you'll definitely want to go back and take advantage of it when we revamped. It's going to be absolutely incredible. I'm so giddy for that. It's going to be an incredible. There's, I mean there's a ton of other things out there. Dave, do we want to send them other places like we watch them back to her book. So there's a book that we read here in the office to help all of us, um, you know, master this craft of marketing in the book is called great leads. Uh, it's all about writing copy, creating headlines, the different audiences you want to talk to, whether they're really aware of the product or not aware at all. How would you write to those different audiences? Speaker 2:       13:56           If you want any help, we have a ton of different courses. We have traffic secrets that you can use, obviously that's in the affiliate bootcamp, but do you want to learn hundreds and hundreds of different ways to drive traffic to your site or to different products? Traffic Secrets is they're obviously expert secrets, you know, building a tribe. You can do that on facebook.com secrets. It's all about how to use funnels and utilize them so that the three things that we have is affiliate bootcamp. Obviously, it's absolutely incredible. The paintings is expert secrets.com secrets funnel scripts. Uh, we have. I wish Tenex secrets was still open, but it's not. I'm sorry guys. We have the one funnel away challenge, like, that's going to be incredible. I think that is worth every penny, especially for you guys. If you're just getting into this and you want to start making money online, invest in one funnel away challenged. Have Steven Julian, Russell take you by the hand to show you what you need to do to create income and to sell your own product, but more importantly to sell other people's products. That's how a of people get started and that's how I got started in entrepreneurship. That's how Steven got started in entrepreneurship, like affiliate marketing is the way is kind of that gateway drug to entrepreneurship. If you asked me, Speaker 3:       15:00           I love it, so guys understand the most important thing for you right now is to learn marketing and the best way to learn marketing is actually to go out and start marketing other products and services and that's what affiliate marketing is all about. We have the facebook, the facebook of group where you can post comments and questions in there were pretty active and they're responding to questions. Their affiliate bootcamp.com, and by all means one funnel. A challenge I think is probably as miles said, is if you really want to get started, it's probably the best hundred bucks you will ever spend a. you'll get a ton of value out of it and most importantly, as miles mentioned, I'm a huge believer in the fact that the best way to promote things is to actually already bought it, used it, consumed it. Then you know what they're getting and you're not just saying, well, I heard this might work. Speaker 3:       15:44           The last thing I want to make mention of, and that's the importance of publishing and we always talk about building a list and you can either build, either work your way in or you buy your way in and you can just spend a whole bunch of money trying to buy your way in as far as creating a list, which again, if you've got some extra money, I highly recommend that you do that. The other thing is you can basically work your way in and that's by literally just spending the time going out and publishing. So miles, any publishing secrets are ticked. Speaker 2:       16:09           Tips that you recommend I would publish as often as possible. I think Dave as well, we find this correlation when I'm publishing a lot more on instagram or facebook, that's when people are reaching out to me and asked me, hey, what are you doing? Tell me about clickfunnels. Tell me about this, and it's literally three traffic to me. People are reaching out to me for my affiliate links or you know, that's how I'm making money. There's a correlation between the more that you publish, the more people are going to see you and see what you're doing and be interested in asking for help and asking for guidance. Know, no matter where you're at on your path, there's someone who's a few steps behind you and they're looking up to you and if you can provide that value to them, they're going to follow you and believe it or not, they're going to purchase through your affiliate link because you're providing value to them. Speaker 2:       16:49           Uh, it's the same with me like Russell Brunson. Uh, that's how I, you know, I looked up to him and I still look up to him and now I'm following everything that he does. Like I'm following his facebook and instagram. So publish as often as possible as Steven Martin says, publish, publish your face off because whether it's a podcast, facebook, instagram, youtube, you know, whatever is best for you. What if you hate writing, then podcast. If you hate talking, then then, right? So just get out there, document your journey, that's the most part. You don't have to come up with content, document what you're doing, other people want to see what you're doing and they want to follow you. So that's my advice is just document Gary v says at Russell, says it, Steven says it, just document what you're doing because people aren't interested. If people want to follow somebody, Speaker 3:       17:30           I love it. So we're going to end on that note as far as document your journey. So if you're just getting starting to feel it, marketing, there's nothing better than documenting that journey because other people are gonna fall behind you and you'll find that your linkedin, everything else, they get clicked on overtime. So document the journey. Again, if you're a writer, that means you're gonna. Write a blog. Steven [inaudible], who is our very first number one affiliate, he did all his through blogs and so write a blog and that for him was how he liked to publish. If you have a preferred to speaking, audio is great. Start a podcast, a anchor dot FM is probably easiest. Fast way of getting started. Were you living when you record push play and it's done and you don't have to worry about all the post editing stuff that a lot of our team best for miles and I on this podcast, so podcast is a huge thing from an audio standpoint as mentioned as far as facebook live, instagram stories, all those things are ways of getting your, of your video and your voice and your face out there and then obviously be saved. Speaker 3:       18:25           They can put on youtube and you can then start building up a whole long history on youtube as well. So the key this year, I hope, if nothing else is learn how to market and learn how to publish. Any other parting words? Speaker 2:       18:37           No, I think that's 100 percent right because you know this one, the only challenge is a great thing, but we have so many other amazing things coming this year. Make sure you guys are prepared for those because it's going to be just incredible and an opportunity for you to learn as a marketer and as an entrepreneur and to make some really good money as an affiliate marketer. So hopefully you guys enjoyed this episode. I'm dave and I were just been so excited about what's coming up this year and we want to make sure our affiliates are ready to go and if you're just getting into it, reach out to us on facebook, you know, getting that Avenger's group start asking questions. There's a lot of experience affiliates in there and they're willing to help. They're willing to share that information and you guys go hit at art and we're looking forward to a huge 2019 like we're trying to tame myself. But it's gonna be an amazing 2019. Thanks for listening everybody. Speaker 3:       19:24           Happy New Year everyone. Again, we'll hope to see you at funnel hacking live and for some reason you have not bought your ticket. I don't know why that would be. What are you doing? Why haven't you bought it yet? For some reason you haven't got to funnel hacking live.com. Get your tickets. Come see miles. And I had funnel hacking live and tell us that you heard the podcast, you liked it, and that you're basically an affiliate marketer and uh, can't wait to get started if you didn't like it. Still come to funnel hacking live. Just don't talk to us. Okay? Just kidding. No, don't talk to us. We'll see if funnel hacking live. Everybody. Take care. Speaker 4:       19:54           Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview by means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people you'd like me to interview. I'm more than happy to reach out and have that conversation with you so again, can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to Speaker 5:       20:41           to make this better for you guys. Thanks.

Why Dave Decided to Talk About the #1 Metric or KPI to Track Your Business in 2019: As the new year began, Dave has been thinking a lot about goals and which goals truly measure the success for our businesses. So for your new year come and listen into what Dave has learned about the #1 metric you should be aiming for hitting this year. Tips and Tricks for You and Your Business: (3:34) Living Your Sale Even Before You Get on Stage (5:08) Russel Brunson: Body Language Whisperer (7:15) ClickFunnels’ Success is Our Customer’s Success (11:30) Your “Raving Fans” Will Always Be Your Best Ad Campaign (14:34) Talking to Your Leaving Customers Quotable Moments: (3:15) “As I sat there I started thinking, ‘What are the metrics, as you go into the new year that you need to focus as a business owner’. What’s the number one thing you really need to pay attention to.” (9:58) “I encourage you, as you take a look at 2019 and the measurements you might be using, the success of your customers is truly the main number you are going to want to be measuring.” (13:06) “I would really look at the value you’re providing this year. What can you do this year to help your customers just casually talk about how your product or service is so amazing” Other Tidbits: Just a fair warning to the fortunate souls who get interviewed by Nathan Latka, you better have your company’s numbers ready to fire off or else it’s going to be a rough go around. Dave is highly determined that most reasons your customers will leave you is beyond numbers and dollars. People are highly emotional and thus should be treated as such instead of dollars. Always remember the hardest dollar to earn in your business is the first, and it could be the same for your customer Important Episode Links: Dave’s Podcast Suggestions - Russel Brunson’s “Marketing Secrets”- Andrew Warner’s “Mixergy”- Nathan Latka’s “The Top”- Rachel & Dave Hollis’ “Rise Together” FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:16         Hey, funnel hackers. So excited to have you back with me today. This is a kind of a fun little podcast. It's come down to the end of the year and it's been fascinating to me as I hear about everyone you know, talking about New Year's resolutions and things are focusing on and we're looking at things and review things I absolutely love doing is listening to podcasts. Obviously as a podcast host, I spend a lot of time listening to other people's podcast too and from a business perspective and the main ones I listened to obviously first and foremost is Russell's a marketing secrets. If you're not listening, that one, add that to your list. In addition to that, I really like Andrew Warner from mixergy and Nathan Lat [inaudible] at the top of both these focus more on business side and sas metrics in and all the things that that being part of click funnels, it's super important to and then from a personal standpoint, I always, I really love a rise together with Rachel, Dave Hollis, so those are some of the main ones I listened to and then there's a host of others that I hit and miss quite a bit but is interesting. Speaker 2:     01:17         As I was listening to Nathan Laka and Andrew Warner this morning, kind of bingeing on quite a few different things they were talking about is we're coming down to the end of the year. You're Nathan spends a lot of time just talking about numbers and metrics and everything else and Andrew's a. If you were there with us in Salt Lake era in Provo, Utah when we had him there interviewing Russell. It was fascinating just to. I love his interview style. The crazy thing about Andrew is I've never known anyone who is truly. I mean, just genuinely interested in other people as much as Andrews. This is a guy who goes out of his way. I was fascinated. I was sitting there at the, uh, at the event I'm usually trying to make sure that any of the speakers or our guests are rustling wells, that they, they're able to kind of get in the state they need to before they actually go on stage. Speaker 2:     02:03         And so like with JP sears and made sure he was kind of sequestered away and same with Russell, but Andrew, he literally loved meeting ingredient everybody and asking them a ton of questions about them, their business, why they were there, what was interesting to them. And as I was kind of reflecting on that and then listening to a lot to Nathan Laka, his whole thing on the opposite, he is, he drills people for numbers. I mean he is a metrics guy and you better know what, again, this is all sas talk, but you better know what your cac as far as your cost to acquire customer. What is your Ltv, your lifetime value, what's your art? But what your, your revenue per user and he literally just go through it all, just drills guys and men and women and whatever on her show. Really trying to find out exactly what are the metrics of the business, what are they doing to make things change and you know, increase top line revenue as well as obviously increasing bottom line revenue. Speaker 2:     02:56         You know, what's your ages goes crazy on this type of. So they're always typically 15, 20 minutes, pretty close to 20 minutes and it's just, I felt sorry for this guy who was going to be in a today because he was relentless and would not let up on this guy. But the thing I found fascinating is I was, as I sat there and started thinking of what are the metrics, as you go into the new year, what are the metrics that you need to focus on as a business owner? What's the number one thing that you really need to pay attention to? It are the. Because we always talk about kpis or are different. You know, what's the number one? If you could only choose one number to focus on, what's that in one number going to be. And uh, it's been fascinating recently. I've had the opportunity, uh, we're looking at a Russell speaking at grant Cardone, a 10 x growth con number three this year. Speaker 2:     03:44         We've spoken at the last two and looking at possibly rolling out a new product for it or I don't know, just kind of toying around with it. And then literally two weeks after that we go right into funnel hacking live. And if you've ever listened to Russell's content, one or things you've heard him talk a ton about is the importance of practicing your content. Very similar to a, to that, of a comedian. He used the analogy that the dean Graziosi spoke about in his little man's retreat retreat where a comedian basically goes on stage and they practice their jokes and they find out which ones work and which ones bomb. And then they go back and tweak and test. And, and so russell does the exact same thing when it comes to stories and he's always testing and trying different stories. But it was really kind of an interesting thing when we came in the office, he's in the process right now of rewriting dotcom secrets and expert secrets. Speaker 2:     04:32         A traffic secrets is going to be released in September of 2019 and we've been talking a lot about the different things to what would you do different as you take a look back and could rewrite dotcom secrets or rewrite expert secrets? Are there logical steps that you would go back and, and put in? Are there things that, how would you change it, what would you do different? And then the same type of thing when we start taking a look at, um, stories and, and presenting things, what are some of the main things that we need to make sure any of our listeners get get right away? And it was fascinating as we've been talking, he got off the phone yesterday with the grant Cardone we were, it was a 15 minute little preview call and came my office. It was fascinating. We sat there and talked about. Speaker 2:     05:16         One of the things that Russell is just amazing at is he sends his body language extremely well. I mean, he just, he has this like this tuning fork. It's Kinda like the tuning fork. He has it literally, he will, he can feel energy through a screen and it's just, it's always fascinating for me is I watched him and I and I sit there and I, I, I'm able to just kind of see what he's, what are the cues he's picking up on and say, you know, David, one of the things for me that was so intriguing was you'll grant and listened to all these things and we've got a good relationship at grand would talk and talk and talk, but grant as well as his listeners, what they really picked up on was when I started telling a story about Jamie Cross and now Jamie crosses a member of our inner circle. Speaker 2:     06:01         I said, what are two Comma Club award winners? She's got an amazing company called Mig soap. If you don't. She's just all natural soaps, absolutely love her soaps. Uh, it was fascinated. He started telling the story about her. That's when people really, it just changed. You could feel the energy on the call change and how we were just sitting there thinking just different things that, what really matters. And we ended up giving away a Christmas gift to all of our employees. They were sweats, custom click model sweats. And on the back of it basically says what we do matters and that we're actually, we were. How, so I'm sorry I'm rambling here. I'm trying to bring all this, all this together for you. Um, we had a partner meeting two weeks ago and our partner meeting, the one we're trying to kind of come up with more of a, a purpose of vision and something that actually would state what we do and liberating. Speaker 2:     07:02         Educate is, are some of the things that we've really focused a ton on as far as the, um, liberated with operation underground railroad and educate with village impact. And so we've been trying to think, you know, different things we could do that would have that kind of an impact on other people. As far as entrepreneurs and what I've been fascinated to pay attention to as far as if you really look at the number one metric that matters the most in your business and for us it's our customer success and I don't mean this in a trite way or just like, oh yeah, I want to make sure our customers are successful. I truly mean when we take a look at what matters the most in the success of clickfunnels, it is making sure that our customers actually have success on the platform, in their business and with the content that we're. Speaker 2:     07:56         We're using. The reason I mentioned this is I was listening to to Nathan's and everyone's podcast and we start talking about all these different measurements as far as how do you acquire customers, your average revenue per customer and all that Kinda stuff. And for us what I've realized is it's not even as it's our customer success, but more important that it's our customer's customer success. Now. It's really hard for us to track our customer's customer success, but it's easier for us to look at actually tracking our customer success and associating that with the fact that if they're having success that their customers must be as well and as I take a look at going into 2019, we've just crossed through 70,000 customers and as impressive as that number is, that number means very little unless they're actually successful. Nathan talks a ton about churn and from a sas or a membership platform, you know it's most memberships, they typically turn out about every three to four months. Speaker 2:     08:53         That's about as long as it lasts. Software is much more different than that. You can get anywhere from two to three times that and sometimes four times that and the interesting thing is I pay attention to to where we're looking for 2019. The number one metric that I want to track more than anything else is the success of our customers. The reason I mentioned that is I've seen as I get interviewed a lot, Russell gets interviewed a lot. Most of our partners do as well. The one thing that people want to hear most about, they're tired of hearing about, Oh yeah, we did 100 million, we did $70,000. That's all great, but that doesn't matter. What they want is they want to know what does this tell us more about the people using your platform? What does the success that they're getting tells their stories, and that's going to be honestly my number one metric I'm going to be looking at for 2019 is what is the success of our customers? Speaker 2:     09:44         What are they actually doing? What? What has click funnels done for them that's then allowed it provided them a tool audit. It's ones and Zeros. It's software. Funnels by itself isn't what's impressive. What's impressive is what our customers do with that platform and so I'd encourage you as you take a look at 2019 in the metrics you might be measuring the success of your customers truly is the most important metric to measure for us. If our customers aren't having success, who cares about the platform? It's why we're taking a look at, at possibly adding an onboarding team. So when people come into a free trial, they actually get onboarded. We're looking at adding the opportunity of migration where for persons with somebody else, how do we help them get over to click phones where they can then use that to have greater success with their customers. Speaker 2:     10:30         When I a person's leaving clickfunnels, I want to know why. What happened? What did we do wrong? What is the, what is it? It's, it's rarely ever dollars and cents. It's, there's more emotion associated with the. And I would really encourage you to start talking to your customers. Find out why are they leaving, why are they canceling? Why are they refunding? There's something wrong, uh, rarely ever. Is it a dollars and cents thing. Everything is based on value. And so if a person is looking for a refund, yes, I mean obviously there's a couple of people you're gonna run across who just are on hard times financially and that's just the way it is for most of them is because you haven't solved that problem that they needed more than anything else. And they, you had them with hope at the beginning, but as they started using your tool or your software or your, your, your product, whether it's a physical product is intellectual product information, product. Speaker 2:     11:19         The promises weren't fulfilled in the way that they expected. So what are your customers' expectations? How do you satisfy those expectations? How do you get just raving fans to where they literally become the people who start building your business because they just naturally talk about it. I was with Dean Graziosi just to a couple of weeks ago down in genius network and was like, Dave, I'm sure I would be your number one affiliate if you guys actually tracked it because I talk about you guys all of the time, but I just say go to click funnels. I never actually use an affiliate link because because you guys have, you have this ability to help entrepreneurs Speaker 3:     11:54         get what they really need and want in their business. And because of that I just talk about it. And so as you take a look at 2019 for your own business, what are the things that you can do to make sure that your customers have greater success? What are the things that you can do to make sure that when they're out there talking with other business owners or with their clients or with friends that they in conversation bring your product up? For me, I've seen that happen with a ton of of our customers as they start talking about some of the success they're having and they associate a lot of it with a platform with, with clickfunnels. The other thing I've seen is they start talking about the books they've read and expert secrets and Dotcom secrets, the impact that that's had, or a video or a podcast. Speaker 3:     12:39         So understand the importance. I'm, as I'm talking about your customers realize it's also about the value you're giving. Are you publishing on a regular basis and is the content that you're publishing, are you publishing it in hopes of just getting, getting likes and reviews and it hopefully just getting shared and engaged? Or are you truly trying to provide content that those who are listening can actually implement in their business and their life and improve their life, whether it's in their business or their personal life, whatever it might be. A lot of you I've mentioned the fact I've been coaching with with Jerrick Robbins. Again, I don't get paid at all for talking about Gerrick, but I've thoroughly enjoyed my experiences last year in coaching with him. Same thing as far as Eric Cafferty, who is the coach. I hired a as far as lifting. I've never been consistent that lifting as much as I have. Speaker 3:     13:30         Then right now, and I talked about Eric all the time. Again, these aren't people who aren't getting paid for anything else. It's just because I truly appreciate the value that they've added to my life. I look at podcast at facebook lives. I again, I mentioned Andrew Warner. I mentioned, uh, Nathan Laka. I don't get paid to talk about them, but I truly want people to know these are people who are giving value to the universe and if you in those businesses and you need that, there are people. I would follow, so I would really look at the value you're providing this year. What can you do that will cause your customers to just casually talk about your product or service being so amazing? What are the things that you're doing that is actually solving the problems that your customers are reached out to you for? Make sure that your number one metric is your customer success. Speaker 3:     14:18         Find a way of tracking, of measuring, of getting testimonials, of providing value to them. The more value you provide to your customers, the greater business is going to grow obviously, but I want to make sure that you're doing it in a way that you genuinely care about them and one of those ways is to is to reach out and call and talk to those people who are leaving or who are getting refunds. Pick up the phone, ask them what happened, how, what did I do wrong? How I'm I'm here to help and to serve and something I'm doing obviously did not serve you. What can I do different? Too often, I think a lot of people in the Internet marketing space are afraid to pick up the phone and talk to somebody. I've loved having Robbie Summers on. It has been we've hired to as our head of sales and every single day what happens is they get. Speaker 3:     15:02         He gets together with the sales team on our retention team and finds out, let's analyze two different people's businesses who left, why did they leave? What can we do different, and then they call those two and say, you know what? We're just looking at your business and realize that this maybe this isn't working or this isn't working, or how about this or what can we do to provide value to you realize that the business these days, the hardest thing to do is to get the first dollar online. The worst thing is to burn through that dollar and to lose that trust, so do whatever it's going to take. Reach out to these customers, find out, talk to them, make sure that you look at your own customers and see what it is that. What is the hope that you're providing? What is the solutions that you're out there to solve and then make sure that you're getting those solved. Speaker 3:     15:46         Uh, we're starting to do reviews now with our customers. For our one funnel away challenge. Uh, we're gonna do the exact same thing with the two Comma Club coaching and trying to actually get reviews from them to find out what are you like, what did, what did you not like, rate us, give us reviews, help us get feedback. You spend so much time acquiring the customer. Please take the time and spend the money to find out what is the satisfaction that they're, are they thrilled with you? What can you do better? Uh, again, I, it's the number one metric I'm, I'm paying attention to this next year as we look at, at. For me, if there was one word I could look at its impact, what is the impact I can have on 70,000 customers? What's the impact that we can have on 100,000 customers? What's the impact we can have on 200,000 customers? Speaker 3:     16:29         Yes. Obviously there's dollars and stuff associated with that on the back end. Those mean absolutely nothing unless the impact is there on the front end. Having a merry, merry Christmas. Enjoy the holidays. Have a happy new year. I hope to see all of you who are listening to this at funnel hacking live. If you haven't gotten your tickets, by all means, go to [inaudible] dot com and get your tickets. Not that we want you there for a dollars and cents. I want you there because I want you to come up and talk to me. I want you to say, you know, Dave, this is what's working in my business. You know what, Dave, this is what's not working. I would appreciate if you guys would do this. You know I love how this is working. I enjoy that feedback. If this podcast is creating any value for you, please reach out and let me know. Speaker 3:     17:09         Send me a personal message on facebook or email me, David clickfunnels or instagram. Let me know if it's working. If it's not, I also want to know that if you're like, you know, Dave, your podcast sucks. I don't like any of this one. Obviously, if it's not working for you, you can listen to somebody else's, but if there's things that that I'm doing wrong or things that you want more from, if there's people you would like me to interview that I haven't interviewed, let me know. I, I truly do want to provide the greatest value to you is I can I value anybody takes the time to listen to these podcasts and again, I appreciate the feedback. Enjoy the holidays, can't wait to see at funnel hacking live. Take care. Know how much we appreciate you, everybody. Speaker 2:     17:50         Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people you'd like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or Speaker 4:     18:35         I can do to make this better for you guys. Thanks.  

Why Dave Decided to Talk About Premature Story-Telling: Dave recently learned the hard way the importance of preface to an emotionally charged gift. Long-story short, he was a little too excited about his 25th anniversary gift. From this experience though he thought about the importance of preface and build-up to a sale or proposal. Listen in for some great insights on attaching emotion to your sales and do Dave a favor, learn from his premature gift giving experience. Tips and Tricks for You and Your Business: (4:52) Building Up to a Proposal, In Marriage and Business (9:04) Would You Give an Emotionally Charged Gift Without a Build-Up? Then Why Would You Give an Emotionally Charged Pitch Without One? (10:24) Allowing Your Customers to Feel Quotable Moments: (6:06) “It’s not the jewelry that mattered, it was what the jewelry represented. And I see the same thing take place so many times in storytelling.” (8:04) “It’s not the stats, it’s not the data that matters, it’s the emotion that’s with it.” Other Tidbits: Dave can’t get gifts without wanting to give them immediately. Gifts don’t have nearly as much of value. If anybody has the invention of a Reset Button in the works, Dave would definitely get his use of out of it. Important Episode Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. The holiday season. This is a crazy time of year and one of the things I cannot handle his gifts, not receiving gifts. It's giving gifts and not in a bad way. My promise. I get so excited when I have a gift for my wife. I can't wait till Christmas to give it to her. And so I have this problem as far as premature gift giving. And I see the same thing happen at times in premature storyteller. That's, that's really what I want to spend some time talk to you guys about today. Speaker 1:     00:45         Alright, so yesterday, uh, let me back up here. So November ninth is my wedding anniversary with my wife. So for my wedding anniversary was 25 years and I'm. So I was so excited and we actually decided to celebrate earlier in the year. We went to Paris after our trip to Africa and just had a great. That was our way of kind of celebrating, but on our actual anniversary day we're spending time together and I thought, you know, I want to do something else to, to so she can remember like longterm and every five years in the past when I had, I would always buy her a piece of jewelry, so like five at five, 50 anniversary, 10th, 15th, 20th and 25 here. And I was sitting there thinking, what can I get? And she really didn't like Dave. We went to Paris, I to spend a whole bunch of money on this right now I know we don't need to do anything and so I thought, you know what, I'm going to surprise her. Speaker 1:     01:36         And so I decided to get her some, some earrings and diamond earrings. And so I had him all designed and, and, and I was, my problem was I, I knew they were, they wouldn't be done in time for our anniversary, so it actually took some time and I got them yesterday and I said, okay, I'll give it to her for Christmas. And I thought, oh my gosh, my problem is that it was like literally burning a hole in my pocket. And so we got home and yesterday was absolutely just crazy. My, my two boys and my mom and my daughter in law, they've all come in. Everyone's getting ready for the holidays. Things are crazy around the house. Uh, there, his kids were going everywhere just trying to get things done. My wife's super busy, just getting ready for the holidays. We had a special thing happened last night at our house. Speaker 1:     02:22         My daughter in law, French, he's from Chile and she'd just gotten her, uh, her papers basis and she could become a citizen here in the U, s. and so we had a party for her last night that my wife was putting together. So all this crazy stuff is going on. We had a click party yesterday and I still wanted to. I still had these stupid earrings in my pocket. They're burning a hole and I'm like, I just have to find some way of getting into. I can't wait. I can't wait. And so I just said, hey sweetie. No, I've got a gift I want to give you. She goes, Dave, can we just do this later? I might. Sure, sure, no problem. I can. We can do that. And I'm like, you know what sweet is. I'd rather not wait till Christmas. She's like, you know, Dave, let's just do it later. Speaker 1:     02:59         I said, okay, okay, fine. We'll do that later and she's busy. We got dinner going, we've got everything set for Fran and for her big celebration and my wife has got all the things upcoming to Christmas. I mean we're like today's the 20th or 21st four days away. She is just stressed out of her mind and is trying to get Christmas presents wrapped. She called me in the other room and she's like, Dave, listen, I don't know what we're going to do here. I've got certain gifts for one of the boys and I don't feel like I've got the equal amount. I'm like, sweetie, it doesn't matter. It doesn't matter. As far as equal amounts of stuff. She goes, well, no, I just want them to have the same number of gifts and I don't know if you've ever felt that anxiety of around the holidays where you're like, you don't what the stress of the holidays. Speaker 1:     03:43         It's too much. This is not supposed to be this way. It's supposed to be an exciting time, a happy time and all the stress is driving me crazy and so we got to the meeting. We went in the kitchen, we had this big party for friends. We had dinner and just literally as soon as it's over, I'm like, sweetie, I got to give this gift to you, and I got down on one knee and I said, sweetie, it's been 25 years, which or me again, and opened up the the box of earrings and everything else and she was super excited but my problem was I had. I didn't do any of the setup. It just fell flat on its face and so she was super, super excited. The kids were excited, but I'm like, you know, I didn't do that. When I proposed to my wife, I'm. Speaker 1:     04:25         When I proposed to my wife, it was. It was totally planned out and I sat back and thought, you know, I see the same thing happened in storytelling and I did this, so I was a premature gift giver. Meaning I didn't provide enough value. I didn't provide enough context. I didn't allow her to get emotionally vested in the experience and share that gift is fine, but it wasn't the gift that mattered. It was more important than that was what that gift meant and I look at it now and if I was to rewind things, I would take it back and say I would've done totally different and I would basically, I would have preferred to have gone out to dinner with her and set the stage more. Talk more about our marriage, talked about how excited I was and how much I loved the our trip to Paris and how much I loved our, our anniversary time and our, our, our, our time together and really built the emotion up and been able to reflect more on the feeling of the last 25 years. Speaker 1:     05:25         Because it's not the. It's not the jewelry that mattered, it's what the jewelry represented and I see the same thing take place so many times in storytelling and it was one of the things that happened just recently. I was real excited to podcasts and guys, if you've listened to it, it was with Roland Frasier who's a dear friend of mine and I was just super excited the day I was super excited to have a on and I got done with the introduction and I will sit there and look at that and I'm like, okay, rolling. I just totally screwed all that whole introduction up. I mean I just, I was like a little kid. I just, I spoke fast and just out of control and yeah, there was a lot of enthusiasm, excitement there, but I'm like, I didn't give him the value of all that he'd done and all the credit that he deserved to actually in recognition of who he was. Speaker 1:     06:09         And so I've thought about that and then I thought last night about the crazy mishap I had as far as presenting this jewelry to my wife going, you know, I need to be better at, at helping people experience more of the emotion. Because for me, the craziest thing is I'm not real big on, on gifts, but I love experiences. I mean experiences to me are like nothing that is more because I think people will remember the experience and I got so frustrated I laid in bed last night going, man, I totally screwed that up and I've thought a lot about it this morning. And I see the same thing happen in storytelling where people get so excited to tell the story that they don't let the person experienced the journey and the epiphany to get to that level of emotion to where they can appreciate the actual event and the story itself. Speaker 1:     07:01         And so as I'm looking at this next year, one of the main things that I'm really trying to focus on, the main things I'm trying to spend time on is to really help people and help myself actually get involved in telling a story with emotion. And there's a lot of preframing the tasks that take place. There's a lot of setting the stage. You have to provide time, you have to let people actually feel the emotion. It's not the facts, it's not the stats, it's not the data that matters. It's the emotion that's with it. So just like with my wife, it wasn't the gift that meant as much. It's the emotion of 25 years of marriage of what that gift represented. And I really wish I'd taken a step back and said, all right, what I really need to do is presented in a way that validates her sacrifice, the validates her hard work that validates the love, the trial, the journey, the pain, the tears of time, and also the laughter and the fun and the excitement. Speaker 1:     08:00         And again, some. I don't know if you've ever had that experience. Unfortunate happens to me too often where I'd like to rewind it, go back in time and say, all right, let me read you what I wish I could just have like a a Redo and undo button and let me just replay that one one more time because I would totally do a different. Fortunately my wife loves me and it's all good, but again, it was premature giftgiving. It's premature storytelling where you tell the story so fast that no one is able to really appreciate the emotion of it. It's one thing that I love as I've, as I've seen Russell tell stories, how much time he allows for people to feel and it's one of the main things I'm really spending time on this next year is helping others feel what I'm feeling kind of goes back to. Speaker 1:     08:49         It's like with my wife, she's totally stressed right now with Christmas, trying to make the experience of the holidays magical for every single member of our family and if I would just allow and and not just listen to her, but more importantly feel what she's saying. I would be able to help her that much more and so I'm really trying to listen more with feeling to tell stories with more feeling and you're gonna see over the course of this next year on my podcast, my facebook lives where, um, a lot of that feeling is going to come because I'm going to dive back into some of my past experience that weren't very pleasant and to actually try to really feel those experiences and tell those in a way that provides emotional connection and emotional feeling for those who are listening. Um, that's where the, that's how an epiphany takes place where if you, if you don't allow a person to experience the emotion that you were experiencing, there's no way for them to actually appreciate the bridge that you went across to get to the other side, to then be excited to bring them to that. Speaker 1:     10:03         The whole key here is you've got to allow people that opportunity to feel and something I'm really going to spend a lot of my time working on. And so this is more of a podcast more for me than for you guys probably is to really tell stories in a way that helped people elicit and to feel more so that at the end there's such an impact where that person wants to, they've now experienced for themselves what you went through and now they want to do whatever it is that you're going to do next. So with that said, I hope you guys enjoy the holidays. I again, hopefully that your, your gift giving experiences aren't a. weren't like mine just was a. I got too excited. But anyways, just know how much, uh, again, I, this time of year, I, I spent so much time reflecting and I hope you know how much I appreciate taking the time to listen to. It really does mean a lot to me having an amazing day and we'll talk to you guys soon. Speaker 2:     10:58         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as it's acutely like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to Talk About Shedding Your Coat When the Seasons Change: Dave in both work and his personal life has had a lot of transitioning and growth happen. From kids getting married, to businesses expanding, to even becoming close to having an “Empty Nest” with his kids leaving. Through all of these experiences of life he wants to share the nugget of wisdom that is of role changing. Or, as English speakers call it, wearing different coats. Listen in and learn for yourself as to what Dave says about dawning new responsibilities yourself and allowing others to take on new responsibilities to. Tips and Tricks for You and Your Business: (2:44) Your Coats Change as Your Life Enters New Seasons (4:11) Which Coat Do I Wear Outside of Work? (6:40) Putting on Coats for Growth (8:24) Your job, or “Coat”, is not your ONLY identity Quotable Moments: (3:30) “I don’t know what coat to wear right now, I’ve been so use to wearing my ‘Mom Coat’. But I’m entering into this new stage of my life right now where I might be changing and I’m not sure what to do.” (5:46) “One of the things she mentioned that I thought was so profound was our ‘Comfortable Coat’ sometimes just needs to be replaced.” (7:54) “Realize that sometimes in life we have so many coats that it feels overwhelming and other times it is a growth time.” Other Tidbits: For CLickFunnels to grow “Coats”, or responsibilities, have been needed to be swapped around and exchanged No one can travel lighter than Todd Important Episode Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:       00:16         Everybody. Welcome back to funnel hacker radio. This is A. I'm recording this. It's all. It's almost Christmas time. It's cold out and it's just that, that season two where it's been so much fun. We moved up here to Boise, Idaho from San Diego two years ago, two and a half years ago, and in the process it was kind of a fun thing for us because I remember when we first moved up here, our kids live at all they had were shorts t shirts and a sweatshirt, so pants and long sleeves and coats were something that my boys just weren't accustomed to worried and it's been fun having four seasons and realizing the different clothing that you wear based on the season of life and the season that you're in. And so it's been really kind of an interesting dynamic. As I paid attention to this set, my wife and I were out shopping to just Saturday for new, basically new ski jackets and it was, it was just a lot of fun because she's trying on all these different ones and you know, some are too thick and some are too uncomfortable and, and some are too thin and she's like, I don't know if this is gonna, keep me warm enough and, and do I have to have another layer on underneath. Speaker 2:       01:21         And went through literally like this whole drama of all these different coats. And it was fun because this whole analogy of coats and the things that we were and the story of the life and the journey that we're in all came about. And we had this amazing conversation that I want to kind of share with you some of the takeaways and some of the things that happened. The fun part was literally just two days later, uh, Brian and todd flew for our partner meeting. And it's always a kind of a joke with us as far as todd because I don't know anybody who can travel as light as todd. Todd literally can go with just a backpack for a week and have all the clothes and everything else he needs in there. And this time he actually brought something a little, a little more clothing and stuff and we're like, todd would happen because man, it's just so cold. Speaker 2:       02:07         I add he had like four different layers and logged or odds and end. It was just fun as we had this idea as far as talking about the phase of life and the coats that you were. And I want to just kind of share that with you. So this is going to be kind of a rambling, the mismatched podcast of different ideas and thoughts. But I will hopefully by the end you understand how this applies to you personally, not only in your business life but where you are in your personal life and the own self growth and the things that you're going through. So without. We'll kind of dive into it. So one of the things I want to talk about real quick here is to realize that the coats, they actually vary based on the season that you're in your life and what's going on right now in my life. Speaker 2:       02:48         My wife and I have four boys. A two of them are out of the house. My oldest son, Chandler is married to our first daughter, our daughter Law Fran. We just love and adore. My son Parker Parker is a down at Byu in Provo, Utah. Going to school and then we have my son Christian who's 17 and my son Jackson, who's 15 who both live with us here in Boise and Christian is a senior. So He's graduating in. My wife's sitting there going take. I don't know what I'm going to do. My whole life has been focused on raising these boys and now I'm in a situation to where I'm going to have. I'm down to one, I'm down to one next year and I'm assuming going to be in this empty nest syndrome. And and so she, she basically said, you know, Dave, I don't know what coat to wear right now. Speaker 2:       03:30         I'm used to wearing the mom coat, but I feel like I've, I'm in a situation in my life where I'm, I may be changing this and I don't know what to do, and so she's been looking. She's always done things outside the home as far as teaching aerobics or spinning or yoga or all that. And before again, before we left southern California, she had this, her calling and her mission and everything else was. Her identity was wrapped around this. Well, when we came here, she didn't jump into that, that aspect of it. We had a whole bunch of stuff going on in our own personal lives and it wasn't one one thing she wanted to jump in, so at the time she was trying to figure out right now, do I go back to that? Do I put on the old coat that feels comfortable that I'm used to wearing or do I put on a new coat that might be a few sizes bigger than I grow into that's going to stretch me. Speaker 2:       04:15         That's gonna. She goes, I just don't know what to do. And so we're having that deep conversation and you know, part of it was dave, the other thing I'm looking at is maybe this is the time where I just focus on, on just us and just you and I and I just support you in what you're doing and I don't have that extra identity outside. And so it's, it's, she's struggling with this whole idea as far as what is the code, what am I going to be known for, what am I gonna be wearing, what am I going to be using to get the comfort that I want in my life? So we're having this deep conversation about this. And it was interesting because she's, we also were talking them about a Sunday school lesson and a mill with the Bible and Joseph and the coat of many colors. Speaker 2:       04:57         And she was like, you know, it's weird because I remember growing up, there was times where I coveted tonight, I'm not maybe not coveted, but I looked at others and I thought, you know what, that life that they have and that coat that they're wearing, that's what I want. And she goes, now I'm wearing that and now I don't know if it's what I want. And so she was struggling going back and forth thinking, you know, what, you know, so often we, we see what others have and the lifestyle or the or just the opportunities and you think that's the quote I want to wear and what do I need to do to get that coat on? And she's like, well I have that code and now I don't know if I like that coat. And so it's just been this interesting dynamic as we've been talking about this in one of the things she made Mitch, which I thought was so profound and that is sometimes are comfortable coat just needs to be replaced and we just don't know which coat to put on next. Speaker 2:       05:51         Meaning like for me, I, I really don't need too many pieces of it. I'm real good with like one pair of jeans, three tee shirts and a jacket. That's all I need and I'll just figure it all out. And yet at the same time sit there going, you know, sometimes with our boys, she always thought, you know, always seem to buy like two sizes too big because they would grow into it. Well now they're kind of at the point where they don't need to, we don't need to buy clothes that way for him. But she was sitting there thinking in her own life, she goes, I don't know if I'm at a point right now, where do I want to buy a coat that's two sizes too big for me so I can grow and get into that or do I just want to put on something really comfortable that I know? Speaker 2:       06:29         And so she's in this dynamic in her life where she's like, I don't know what I want to do next and because I don't know what I want to do next, I don't know if I just like being comfortable or do I want a growth experience. And when you look at the coach and put on, sometimes the coat you put on is a growth experience where it's like, it feels very, very uncomfortable where it's too big and you're like, oh my gosh, I don't know if I can handle this. I don't know what to do next. The other thing as she was talking about is, you know, the other thing I'm struggling with is I've worn a lot of coats a lot of different times and we're in all these coats. They get heavy and I were the mom Coda where the wife code where the. Speaker 2:       07:10         She's heavily involved in our church and so she's, she has stewardship and responsibilities over all the, all the women's within our church and she's supposed to where's that coat? Very heavy. And she wears another coat as far as uh, being the only daughter in her extended family based with her mom and dad and, and taking care of them. And so she's like, Dave, there are times where I feel like I have on so many coats that I literally, I can't move. It's like I have like 10 coats on it. I literally sit there like a snowman because I just, I'm so uncomfortable and I just don't know what to do and I just want to get rid of all these coats and so I know I'm kind of maybe just kind of rambling and I hope you guys are catching onto the idea of what I'm trying to say here, but to realize that there's times in life where we have so many coats on that it feels overwhelming and there's other times where it is a growth time. Speaker 2:       08:00         Uh, the one thing she was talking about just most recently though, which I thought was so, so profound is as we were discussing and that is she goes, but you know, Dave, there's times where I realized it's time for me to give my coat to somebody else and I need to, to not be the star or I need to not be the person who is out in front all the time and to let someone else have that and giving that to them. At times I feel exposed. I feel like, well, that was me and that was my identity. And now it's not. And so I feel uncomfortable with not with not having what, what was my identity and I thought a lot about it because I've seen it in my own life where there have been times where I have been the only person up in front. Speaker 2:       08:42         And as I came on with click funnels, it was. I'm not always up in front. Not that I need to be at all, but it's interesting to realize as you try to grow a company, you can't have just one person and we're. We've been looking at this as far as our own organization as far as having different voices. And I think the part I really appreciate it so much as Russell and spoken about this I'm Russell is by far is, is the face of clickfunnels. And as we've looked at growing it, he's like, you know, Dave, I need to make sure that others have that opportunity. Not only for them but for the company to grow to that next level. We've done over 100 million this year, which is a huge, huge milestone. But as we start looking to get to a billion, who else needs to take on other coats, who needs to take on other responsibilities, who needs to have in it much more loud coat and, and is wearing that so he can actually enjoy some of his life and spend more time with his family and his kids. Speaker 2:       09:36         And so it's been just this crazy conversation over the last couple of weeks and I'm just, I want to kind of share it with you as you kind of get close to the end of the year. Just to realize that there's times where no matter what you're doing, you just don't feel comfortable and you realize that that's the time in life where it's time to grow. That might be too big or you might be having on five or six coats and you're like, I can't handle it. And other times where it's like, you know what? Now it's time for me to start giving these coats away to other people and I need to let them grow. I need to have to not only give this coat that I'm given to them, it may be too big for them to wear, but they'll grow into it and soon that coat will become comfortable for them and other times there's times where we just outgrow our coats and it's time to for us to realize, you know what? Speaker 2:       10:21         Now it's time for me to decide what is the next coat I want to put on. As I kind of get close to wrapping this up, I hope I know this rambling is it literally has been a ton of thoughts. I've been going through my head for the last couple of weeks and hopefully this makes sense to you guys, but I would really just asked, you know what, just don't be afraid to share your coat with others and don't be afraid to get a new coat or it can get to layer up, but depending on the season of life that you're in and just realize that whatever you're going through, that's time for you to. It's a time to grow. It's a time, two at a time to help others to learn. Learn from you and from your experience, so realize as you take a look at the season that I know it's kind of the winter months right now where you'll see a whole bunch of different coats and you'll see people layer up and everything else. Speaker 2:       11:08         Kind of look at the different layers of life that you're wearing, the responsibilities that you have. What are the responsibilities that you can give to others to help you grow in your business and your own personal life? What are the responsibilities where you may need to take those back and you may need to know what that one's mine. I own that one, and just realize that the most important thing for you right now is to really take a look at the future where you want to go, who you want to become, and to realize what is the coat that you need to be wearing, wearing at that point. Have an amazing holiday season. I hope, uh, hopefully this made some sense to you guys. I've had so many thoughts in my head, in my mind right now and I want to share them all with you and I wish I could just me have you sit next to me is I've been going through the craziness of the last couple of months here, um, but I hope you've been able to appreciate it and most importantly, have an amazing time. Get it. Really would love Speaker 3:       11:54         to see all of you at funnel hacking live. If for some reason you haven't gotten your funnel hacking live ticket, by all means go to funnel hacking live.com. Get your ticket. Join us in Nashville. We'd love to have you there and have an amazing holiday season. Thanks everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few $100,000. So we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as there's people like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Julie: Julie Stoian is a digital marketing consultant and tech coach, making her mark on the internet through her popular brand Create Your Laptop Life®. Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses. Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into the 7-figure business she has today. She's been a head coach and funnelbuilder working with Russell Brunson and Clickfunnels for the last year, and is getting ready to take the role as VP of Marketing and official Clickfunnels partner. Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio. Tips and Tricks for You and Your Business: (4:54) Keeping Your Chief Executive Officer From Becoming Your Chief of Everything Officer (9:20) Freelancers Belong in the Clickfunnels Fleet (12:52) Project Management: Making Time and Money (15:32) THE WAFFLE (20:06) Coaching Your Clients without Strictly Criticizing Them and Their Work (23:15) Your Employees and Their Drive (26:07) Help Your Contractors (30:21) Julie Stoian’s Travel Log Over These Next Few Months Quotable Moments: (8:08) “For me it was more important to be on the team that was going to make the most impact than it was for me to be the captain of my own ship.” (19:02) “That’s the thing with this whole agency thing is you have to think about how to break through as much bottlenecks as you can.” (22:34) “Realize, as the entrepreneur, you may not be hiring people who may not be as  motivated by the same types of things that you are and may not be as driven as you are.” Other Tidbits: Your agency can be as large as small as your scaling allows Get your employees to the point where they identify their work as a CALLING Important Episode Links: Createyourlaptoplife.comJulieStoian.com/podcast FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2:     00:17         [inaudible]. Everybody. Welcome back to funnel hacker radio. This is going to be one of my funnest podcasts. Uh, you know, my guests, you had the upgrade of hearing from her quite a few different times, but she has a new role and I can't wait to talk all about that. So first and foremost, Julie [inaudible] and welcome to the show. Thank you for having me. I am so excited to. I, I have coined a new term. Would wired in excitement, excitement level at the Dave Woodward level. Oh, you're too kind too. Kind of honestly. Then that would be the type of excitement I have right now for the opportunity. I want to introduce our newest partner to click funnels, Ms Dot Julie. Yes. I, um, I, I had been waiting for this day, I feel like for my whole life. Speaker 2:     01:06         So I want to make sure people understand what that means is a little background here. When we started clickfunnels four and a half years ago, uh, there was two cofounders, Russell Brunson and Todd Dickerson. We then brought on a third co founder, uh, Dylan Jones, who we later bought out. He was helping us primarily on the Ui side. And so todd and Russell Todd being the, uh, the whole tech guy behind the scenes who I don't know how he does what he does. I'm literally fascinated every single day. Anytime we're together, I'm like, todd, I don't get it. And I'm so glad I don't understand your magic because I would screw everything up. Russell, you guys already know because Russell is the marketing genius behind click funnels and a ton of other things. We then have four of the partners myself. I run all the business development opportunities, the top line revenue type of stuff. Speaker 2:     01:52         Uh, our CTO is Ryan Montgomery, helps todd managed a lot of things on his side. We then have a Brinko Peters who works on our side with all of our operations and things, and John Parks. You guys know who runs all of our traffic behind the scenes for the little Julie, has it been a year now? It seems like it's been about a year, a year, and Julie's been behind the scenes literally working magic that you guys can't even. I have still totally spellbound by how you pull off what you pull off. No one gets more done in a day than Julie. I don't know how in the world she gets it done. She's actually helping Russell right now in writing a track two secrets book. She has literally been the brains behind what we're going to roll out here. Actually you guys on this call is as our new waffle and how that's all coming together as far as our internal agency, what that means to you guys and more importantly, how you can actually start doing this kind of stuff in your own business and that Julie has her own multimillion dollar business, which basically are buying to bring her over to click funnels. Speaker 2:     02:53         And we'll talk a little bit about how that's all coming together. In addition to that, uh, Julie is probably the person you will ever meet. In fact, I was just with my family, seen Mary poppins and continue to think of Julie because that's what she's like in our craziness that we have over here. So she's the one who makes all the magic happen and I just wanted to make sure everyone, you guys were listening, understand our gratitude, our appreciation for one of the major things that she's done is allowed Russell to kind of step away from doing all the stuff that is great to get us to where we're at, but won't get us to where we're going. And without Julie, none of this would happen. So Julie, my gratitude to you, my appreciation for you and so excited for 2019. So with all that said, welcome again and I'm so glad that that's all we're going to cover. Speaker 2:     03:41         That's the start. That's the start. You know, it was so funny though, you know, watching, as you know, during the year when we were talking about kind of the org chart of clickfunnels and how Russell was in Russell at this point. Like you should be like seoing, not seoing and cmos and funnel building and copywriting, writing your own emails. It was crazy. It has been crazy. And again, if it wasn't for you stepping in, we'd still be in that same situation. Uh, so actually a little step back to last year about this time is when Steven went to go do his own thing. So Steven Larson was Russell's funnel builder and he and Russell were kind of tag teaming up, doing a lot of the stuff that really kind of got us to where we were for about two years. Russell and Steve were kind of tag teaming that. Speaker 2:     04:32         And as Steven left, it was one of those, it was kind of a, a weird mixed blessing. I love Stephen to death. He's become a dear friend and he's helped us grow, got us to where we were, but it was time for him to go spread his wings to grow his business and what he wanted to do. And so as he left it was then a matter of saying, oh my gosh, what in the world are we going to do? How are we going to prevent Russell from doing all this stuff that steven was doing and bringing in a team that would allow us to scale and we were struggling so much as far as trying to find the right fit you have to understand to. It's to be able to get into Russell's brain is, I don't know, it's more than just a padlock. It's kind of like one of those. Speaker 2:     05:16         It's kind of like the whole Laura Croft tomb raider type of thing where she's changing this little egg thing and it changes a million if it's shaped and there's four different keys and Julie's been able to do that and so Julie's dad had this magical key that's been able to basically work with Russell at a level that is allowed Russell to focus more on helping us grow the business and really taking her genius, which again, Julie's. I take a look at all the magic you've done in your own business. One of the things I was most impressed with was your ability to literally be able to replace yourself and so Julie had her own, again, create your laptop. Lifestyle is one of her create your laptop. Life is one of the businesses that she was doing. Again, a seven figure, two Comma Club, award winning business, crushing it, but she said, you know what guys, I really want to be involved with you guys. Speaker 2:     06:07         I want to find a way of helping you guys get to the next level which was beyond. I mean, again, Julie, I can't thank you enough for that because it was great for us to see how you came in and without expecting anything, just said, let me help and I think that's a huge. One of the main attributes that you carry is this ability of having such just massive passion and caring for other people. Most people just don't have that. Especially when they're running their own multi, multi seven figure business. It's easier to say, you know what? I got this. I'll do my own deal. You were able to say, you know, I'm going to put this on the back burner. I'm actually going to hire other people to replace me. Which really is what, how all this started with Russell because it was at that point where thought, all right, if Julie can do that, her business, how could she help Russell do that in our business? I want to kind of dive in. I've done enough talking. So how do you do all you that you do? Speaker 3:     07:00         Well, you know, it's so funny. As I was getting ready to like talk about this transition. I know a lot of people when I first came onto click funnels, you know, they weren't quite sure why I was doing that because it was like, well you have your own business over here. Like this is obviously not like a monetary monetary thing. And of course you know, there was part of that, but I honestly, I had this analogy of like ships that are like all going in the same direction and headed for the same promise land. And it was the SS click funnels which was like this huge ship, right? And then my little ship was like behind in its wake and we were serving the same customer base and we were both going in the same direction. And I, and my business was really flourishing in the wake of click funnels and I know Russell has talked about how cool that is when a business can like create other businesses. Speaker 3:     07:46         But for me it was like I recognized how much the success of clickfunnels was really. There was so much of that attributed to the success of my business too. And so it was like, it was a no brainer. It was like, of course I want to get on the SS click funnels and help that business succeed because a rising tide lifts all the boats. Right. And so for me, um, it was more important for me to be on the team that was going to make the most impact than it was for me to just be like the captain of my own ship. Do you know what I mean? And so for me, I'd much rather be, you know, like on the team first mate, then captain of my own little Shit, you know, Speaker 2:     08:26         oh the great thing is your little ship was growing at a very fast pace. So it's not like it was this tiny little thing. And that's really for us, when we were able to bring that in and acquire that. So some of the things that you're going to see rolling out is this whole idea as far as create your laptop life and with that there are so many things you guys are going to see happen in 2019. I wish I could go into all of them. One of them is going to be associated with this whole concept of freelancers. Now we just rolled out a funnel Rolodex and we've got a bunch of changes were making to that between now and funnel hacking live, but that's just a small little, tiny team of what freelancers can do. Julie, you've had this magic ability to really help build agencies and to obviously you have your own agency. You've now, I've taught other people how to build their agencies and you've. You've really given the keys to the kingdom to a lot of these freelancers to truly provide them a create your own laptop life. So you don't mind. Could you spend just a few minutes kind of talking about what is a freelancer, how to. How can freelancers fit into the ecosystem of click funnels and what is, why would someone want to do that? Speaker 3:     09:33         Well, so I, I will. I will die on my sword when I say that. If you want to get started in online business, the easiest way to really start is to offer done for you services to start because you don't need a huge following and you're essentially selling time. Right? And so like you don't have to have anything created and so I have helped a lot of more women than men, but men to jump into the online space through the done for you services and you know you could get started with copy with social media or with funnel building and funnel building could actually pay a lot more than some of the other online done for you services. And so it was such an easy a marriage to put those two things together because not only could you make money quickly, not only did you not need a product, but you were helping other business owners make money through funnels and on top of it, you could also get affiliate commissions as you fold. Speaker 3:     10:28         Click funnels and the process, and so as I saw these, you know, a lot of moms would start coming to me, I want to make three to $5,000 a month. I was like, this is how you got to do it. And so that's where I started and then as I grew my agency, I started to teach people how to grow their agency as well, how to hire, how to project manage when you're building funnels and running ads for people as well. And even if you decide someday to not fully scale your agency and you want to go into coaching, consulting course, creation, any other business, you will now have the skillset as that you needed as an agency owner to build any kind of business you want. So it's like at this one, two punch, make money, build the skills at build the foundation for whatever your legacy is going to be. And so that's essentially what create your laptop life is all about, is like build that foundation that no one can take away from you no matter what you decide to do. Speaker 2:     11:21         To me, that's the part I am so excited about because a lot of people are trying to do, again, this is probably gonna be posting the first week or so of, of 2019 and there's so many people out there right now her saying, you know what? I want 2019 to be a unique year for me. I want this to be like the best year ever. And you know, we hear a lot about affiliate marketing and I'm obviously we run a large affiliate program over here, but I think the cool part is this whole idea as far as creature, laptop, life, and the ability to then really control your destiny without having to have a product which so many times people spend literally years building a product that never gets launched. And that's one of the things I was so excited about is this. So first of all, if you guys go check out, create your laptop life.com, uh, Julie's face of that. Speaker 2:     12:09         She's done an amazing job building it. In addition to that, she's a, has an amazing team and I want to kind of talk right now, Julie, if you don't mind about this whole idea as far as project managing, it's been one, again, one of your many, many talents is I don't know how you do all that. You do, especially when it comes to project management. You're managing not only our internal agency, which we'll talk about a few minutes, but also you're managing a Russell's books. Uh, our two Comma Club coaching program. You're one of our coaches. You're managing that, uh, and providing massive content. So if you don't mind, could you help people understand when we start talking about project management, what does that really mean and what is the financial opportunity available to someone who wants to get involved in something like that? Speaker 3:     12:52         Yeah. Well, so project management, it is a, when you can find a good project manager, man, don't let them go. Like it's a unique, it's a unique skill set and there's project management as a service. Like I know people whose entire business, that's all they do is they go in and they do project management and pr and really, you know, I remember when Brandon and pool and came to click funnels and they were doing the CEO slop it stuff really at scale. When we talk about scaling and we talk about like how to, how to make your, you know, double your revenue in 10 x your revenue. We're really talking about managing people because any business, I don't care what kind of business it is, the way to scale is through people and the only way to scale with people is to have project management in place where you can manage the teams that people so that you're all moving in the same direction. Like you know, like the choreographed dances you see at the mall. What are those things called where people all of a sudden bust out into like choreography mobs. Yes. Thank you. Flash mobs. Right? It's like at its very core scaling your business is about learning how to manage people and projects. Right? Like that's it. And I know I know it, you know, that doesn't sound quite as sexy as like 10 x your revenue, but like that's really what it is. And I remember brandon saying I aspirin and I was like, Speaker 3:     14:10         what do you do all day? And he's like, well really what I do is I'm thinking about project initiatives and the people and the project managers that we're going to need a place like because I have to keep building out the team. And I was like, it's so interesting that that's really at scale with what businesses are doing and that's exactly what Russell is doing and that's why I've kind of taken on that marketing role so he can really start to cast that vision and start to create those initiatives, those people, teams that then I can manage to help bring all the initiatives to fruition. Speaker 2:     14:41         I love it. And I've talked a lot about who, not how. I know Russell's done podcast on, I believe you've done a podcast on who, not how. And so there's a lot of resources out there, but if you don't mind, because one of the things we were talking about in our, one of our meetings we have just recently was this whole idea as far as this waffle and there was a ton of fomo associated with the waffle. We were actually at waffle me up a hector owns the company, gave us all these necklaces that had a waffle on it. We then reflect with Ryan with regard to some of the things that he was doing from a Dev standpoint and creating a teams. And I want it, if you don't mind, let's kind of segue from, as a project manager, what does this whole waffle, how does it work in an internal agency and what are the pieces that a person would need a, if they're going to look at project management, what are the pieces they need to add to that waffle? Speaker 3:     15:29         Yeah. Okay. So, um, the idea of the waffles, like it's a square. And so, um, basically if you imagine a square and you think of a funnel building agency, right? We have the people that you would have would be like a funnel builder, a designer, a copywriter, um, maybe a video person and a content person, right? So imagine those five people down that first column. Speaker 3:     15:52         Okay. And those are your core team. Now, as you start to expand out, you need to create a second team and the third team and a fourth team. So you can, as you imagine that waffle, you are essentially creating a second column, a third, a fourth, and you're hiring another funnel builder, copywriter, designer, video content versus the idea is once you have that waffle all filled out at the very top, the very top row is project managers. So whenever a team is working and they need to know what to do, they're going to look up right and they're going to report to their project manager. But in any kind of agency, especially a funnel building one where there is like a skill level involved, they also need to understand how to do it. They need to have someone to report to as to how to design well or how to copy well. Speaker 3:     16:40         And so if you look left on the waffle, right, you go over and you're able to basically ask the head funnel builder, the head designer, the head copywriter, how to make the coffee better. And so instead of an org chart, which is very flat and two dimensional, where there's just one person reporting the reality is that as a project, as a project manager in the agency, let's say Jake who is a designer, he's going to report to me for the, what of the design, but he may report to a head a head designer, he's actually our head designer. But if there were another one, he would report to that person asking about how his design is working and it just creates this three dimensional reality, which is real life, right? Because, um, that's just how agencies work. Speaker 2:     17:25         I love it. So if you could take back, take a step back to last year. As Julie came in, she basically acted as not only a project manager, she was also a content creator. She was also part acting partly in as our funnel building side of things as well. And so as you guys were first starting your business, realize you're going to find yourself, if you were to look at this tic Tac, toe board waffle type of thing, you're going to, your name may be in a whole bunch of different places all over. It was a Julie Board for them for a while there, but the the object now is to start replacing yourself. And so we brought in, Julie brought her in as a part of her click funnels now and one of her main responsibilities here is to replace Russell from the marketing standpoint. So she's now our vp of marketing. Speaker 2:     18:09         She's heading up all of our marketing. We've created our own internal agency, so she's hired a. We now have a yourself who basically is our chief project manager soon we'll replace that as well, but she thought I was going to be training all the other project managers that we bring them in in internal agency. It was all that really was brought in primarily just to build out our own funnels. We really didn't start this with the intention of bringing others on. Now we're actually, and we'll talk about some other stuff we're gonna be doing later, but realized that first column was you were heading up the project management. We had nick, who is our chief funnel builder. Jake is our chief designer. Karen's or chief copywriter. I'm, who am I missing here? Dan is our chief, a videographer, and then Russell and I were sharing the role of chief content creators. Speaker 2:     18:55         He and I were doing that together. Um, in the content creation side. We both became the bottlenecks and that's one of the things when you're looking at this whole agency model to realize you, you've got to try to break through bottlenecks as much as you can. And as we were looking at the scale of this, especially as you start one of the, you run across two different types of bottlenecks. One is what to do and that's as Julie mentioned, again, that's where you would be looking to your project manager. The other thing is how to do it and what if you don't know exactly how and really it's not just how it's at the way in which the owner wants it done. And I know that was probably one of the biggest things and there's a lot of people who can write copy. There's a lot of people who can do design or funnel building, but it has to be done the way that the owner or the project manager wants for that system. Speaker 2:     19:48         And I think that's what you've just done such a great job over the course of this last year, is helping communicate that in a way that, um, how do I say this in a nice. In a way that was kind of your, the kind one of the group here. Uh, I, I definitely am not, that's not one of my skillsets. I'm much more direct, but a, Julia, we were able to do this in a nurturing way. And I think it's real important when you start looking at scaling a business and scaling your company to realize that you've got to, as you're one of the main role is you as a ceo or whatever role you want to put yourself in. Anytime you're managing people, you're also a coach. And Julie, you've done such an amazing job because you have your own coaching program as well and I think because you were used to doing that type of coaching as you came into our team, you nurtured and coach people through that in a way that we go to a very fast paced as do you, but you were able to nurture in a way that brought a lot of congruency as well as a just more of a family friendly type of environment. Speaker 2:     20:54         And again, I think it's an important thing if you don't mind, if you could spend just a few minutes far as teaching people, how do you actually coach someone and help them develop the skill set while still holding people's feet to the fire to get stuff done? Speaker 3:     21:07         Yeah, it's a fine. It's a fine line because I think, you know, I always am. I always remind myself it was something I think, you know, probably I learned in kindergarten this idea of like the compliment sandwich and it's not necessarily like a platitude compliment, but it's like whenever you're about to go disseminate, don't forget to like express your gratitude, your encouragement, whatever it happens to be. So like say something that like shows that you recognize that they're working hard, right? Then provide whatever constructive feedback you need to provide and then wrap up with some sort of encouragement. So be like, Hey, you know, I saw that you were working on this funnel. I know you've been working hard. Thank you for putting in the extra hours. Here are the changes that really needs to be made. Right? And then you could go through and then at the end you can say, you know, thanks. Speaker 3:     21:55         Um, I know that this has been a big project and I really appreciate you acting so quickly or whatever. It's just like validating all as much as you possibly can where you see people attempting to do a good job because people like crave that. And then that way the constructive feedback is always so much easier to handle because they know that you're seeing them. So to me that's like, I mean, it's just like they call it a compliment sandwich was not really a compliment. It's more out of that. It's just, that's always the way I try to coach people whenever possible. Speaker 2:     22:28         I love that analogy and I think it's important for those you guys who are listening realize as the entrepreneur, the people you're hiring, they may not be motivated by the same type of things that you are and they're not going to be as driven as you are. And I know that, uh, in my earlier career it was one of the biggest mistakes I made was thinking I was bringing on a whole bunch of entrepreneurs who are going to be as excited as I was. They were going to stay as late as I was. They were all invested and understand that when you start looking at careers, there's typically three different steps to that. Jobs or positions. And typically a person when they first started working there literally are just looking for a job. It's a paycheck. That's all it is. And your responsibility as the business owner is if you can help paint a picture for a career you're going to find all of a sudden, once, once a person goes from job to career, their mindset changes a ton. Speaker 2:     23:19         And we're starting to see that already as we look at, um, those people who are our head designers, copywriters, all that kind stuff. When they start seeing themselves as a career where they're building out other people, you will see their whole attitude towards their work changes a ton. And then when you can see when a person can go from a career to a calling, life changes completely and understand a calling doesn't need to be a person that they're the CEO or anything else. The janitor can have a calling where they understand that what they do matters. And we just, uh, gave out to all of our click funnels, employees, sweatshirts and sweatpants. And on the back of the sweatshirt bay says what we do matters. Because it really, really does. And I hoping that as you start whoever, as you're listening to this and you're looking to build out a company, you're gonna find, typically you go from a a product to a business and from a business to a company, and as you start really building out a company, you start to having to lay out a career path for those people who you're working with and if you can get from career to calling it, lily is the biggest game changer you're ever going to see in your business. Speaker 2:     24:24         Because now people are connected. They feel vested. You can tie this to culture. You can tie it to a whole bunch of different things, but realize, as Julian mentioned there, that complimentary sandwich type of approach is so critical to people because there's a lot of people who the dollar isn't as important as validation and knowing that the work matters and knowing. So as an entrepreneur, typically you, you're going to be a high d, You're going to have a high monetary drive, but that may not be and most likely isn't gonna be the type of people you're hiring. So you have to realize that you're not going to motivate them the same way as you yourself might be motivated. Speaker 3:     25:01         And I got the understanding, the more that the CEO or, or even even the c suite level, whoever's up at the top can recognize that the ship is moving because of the work these people are doing is just. I mean like Jake. So funny put a meme about facebook of like a designer and it was so funny because you know, Jake, nick, Karen, I know and you know, maybe it comes from the fact that I used to do those roles as well. They work harder than. I mean like they just work so dang hard. It is unbelievable. And they are like actually the ones like birthing whatever asset. Right. And so like recognizing how much skill that takes just I don't know, wherever you can and whether you have an in house team or whether you have contractors, just recognizing their talent and their skill goes such a long way. Such a long way. Speaker 2:     25:58         No, I appreciate you're mentioned as far as recognizing contractors. I think too often that isn't appreciated. I'm sure you've had in your experience, if you don't mind, to kind of talk about when a contractor doesn't feel appreciated, what typically happens and how can you actually show gratitude to a contractor? Speaker 3:     26:17         Yeah. Well it was a big mistake that can happen for contractors. Freelancers is that they can, um, they can be treated like the monkey who just implements and this is partly the fault of the contractor if they haven't positioned themselves as like, Hey, I'm going to strategically help you and I'm not just the implementation montcalm also like the artists trying to help you figure this out. Um, but then from the, from the employer side, understanding that when you bring a contractor, they're not an employee. They are, you are bringing them on in a, in a, in essence to consult and to be the boss of whatever project it is. Right? And so, like sometimes like employers will treat contractors like employees and it just, it just hurts the relationship when recognizing if you're going to go hire a funnel builder, you're essentially saying, you're better at this than I am. I want you to come in and I want you to actually lead the charge on this. Um, you'll find that contractors will perform better if you do, you know, if you, if you, if you see it that way rather than just like the monkey who's just gonna like do the dirty jobs that you don't want to do. Speaker 2:     27:22         No, I love that. So how do you, how do you work best with a contractor in that role and help them feel connected and have some ownership to what they're doing without having to give them actual ownership of the project they're working on? Speaker 3:     27:35         Yeah. Well, I think the very first question you have to ask yourself is, is this really a contractor job or am I trying to fill a contractor, an employee position with a contractor? Because I will, I will gander a guess that a lot of people who are scaling their business need to start building an in house agency like clickfunnels does. Um, and they really need people who are on the team. If that's not you, if you're not in that place. And it really is a, you know, a sectioned off projects that a contractor would do. I would just say that the more you can bang out the scope of the better and just remember contractors feed on testimonials so you can do an amazing thing about making the contractor's work better by being willing to offer a testimonial and a case study because for a lot of them that's going to be like, hey, if this goes well, like I will shout it from the rooftops, I'll tell everyone I know that will help them perform better. It will also give them a nonmonetary when that they will need it to make their business grow. Speaker 2:     28:36         Awesome. So kind of a loaded question here and that is, can contractors become good employees? Speaker 3:     28:42         Um, I think in some cases, yes, I think it all boils down to what they're motivated by. If you meet a contractor who is, has a high economic drive, right? Who has a high drive for freedom, they're not going to be a good employee, they just won't. I will tell you that the two employees that I have now originally were contractors. Um, and both of them actually are gonna be coming and working with click funnels as well. They both were not just driven by monetary, they were freelancing because they wanted a laptop life, but they really, really enjoyed, again, being a part of a team, being part of a bigger mission. Certainty matters to both of them. And if you have someone who likes certainty are gonna, like the steady paycheck, they're going to like not having the hustle. Um, and so, so in that case, when I brought them on as employees, they didn't see it as like, they were like, yes, we're ready to be like on your team like that. Um, and so in some cases it works out, but they had both been working for me for about two years before we, before we did that. So we kind of, you know, the honeymoon was over, right? Like we all knew what we were getting into. Speaker 2:     29:54         I, it take off here in a few minutes. I want to kind of wrap up with a couple of things, most importantly, how people can get ahold of you and some of the things that are coming over with youtube click funnels. So you had mentioned as far as we, we have the opportunity of having two amazing people being brought over to the team as we're so great. Your laptop life.com is one of the things. So if you don't mind, tell people what that is and why, why somebody would want to go there and what they're going to get. Speaker 3:     30:20         Yeah. Alright. So, so much is changing but it's going to be amazing. It's going to be so, so create your laptop. Life is basically a membership community for people who want to start service based businesses. So um, I would probably say about 60 to 70 percent of the membership. It's not a thousand people right now. Our funnel building agencies, digital marketer. So if you are interested, that is a great, great community to get hooked in. There's some great content. I go live once a week. I answer your questions and that has been running for three years and it is amazing community, so that is coming over. That will be, I don't know how it's all going to like unfold that I know that it's only going to get better hooked up to the SS click funnels, so that's remaining, um, the second thing that I do, which is going to become an official partner brand click funnels stamp his funnel, gorgeous, which is our premium more feminine, but we also have some funnel handsome in there to a design for heart centered female entrepreneurs who want something that's gorgeous and beautiful. So that's exciting. Um, and then most of my other contact is really going to get worked into the fabric of click funnels. So if you're interested in the two Comma Club x coaching program, um, any of the content that's going to be coming in 2019 is going to be all, all pushed through there. So I will be found in the funnel hacker community. I'm at clickfunnels. That's where the bulk of my content will be going. Speaker 2:     31:50         Starting January first. Awesome. And she'll be speaking at funnel hacking live so you can go on stage. They're also to get a lot more. Julie, I highly recommend you check out her podcast. So let's talk a little about your podcast. So right now we have this podcast. You guys are listening to funnel hacker radio. We have a marketing secrets, which is just russell talking about his own thing. So obviously for those of you listening to this one, I typically bring other people on like a bread Giuliani multiple times a will bring other people into fight outside feedback and content. I do send my own, uh, thoughts and things here. But do we have to help people understand what your podcast is, why they should go there and how they actually get more of your podcast as well? Speaker 3:     32:32         Yeah. So create your laptop life.com when you go to that website. If you just go to forward slash podcast, you'll see my podcast, the, your laptop life podcast is literally about laptop life living. And what that means is when you are working on from home on your laptop, most of the time I'm talking about people who are in the freelance market, um, but people who are building a life and building a business that is the nontraditional business. So I talk a ton about marketing online business. I talked about productivity and some balance stuff because you know, when you're not in a traditional office, there's a lot of things that happen when you're trying to balance that work life balance. So all of that stuff. And a huge dose of funnels and marketing are over overact career, laptop, lifestyle. Speaker 2:     33:19         Alright? So take checkout, create your laptop life.com. Check out her podcast. Uh, you'll see our funnel hacking live. If you don't have your ticket, by all means. I don't know why you haven't bought it yet or not. I can live.com please. Last thing I want is for us to sell out like we always do. And then people are saying, I didn't get my ticket yet to go get your ticket. You don't want to Miss Julie speaking from stage. He's going to be crushing it as always. Uh, Julie, anything else before we wrap things up here? No. You gotta hit out pretty quick. Speaker 3:     33:43         Yeah. No, I'm just, I'm just so excited for this new chapter. I'm excited for what together we can. We can do. I mean the one funnel away challenge was probably the best example I could see of what happens when you put heads together and you put all those skillsets together. You have russell with the strategic marketing genius that he is, um, my skill set which is really systematic teaching I would say. Um, and taking that strategy and then steven who is just totally the funnel preacher is what I call him because he's just going to like kick your butt and when you put those three things together, we saw the power of what happened. And so I'm just excited to be able to do more and more of that and to, to not have to duplicate my efforts in two different ships and to just like bring more value to the funnel Hartford community Speaker 2:     34:37         now. Well, we are so excited to have you as a partner. We're super excited to bring your content, your businesses over to click funnels to really help out, especially those people are getting started in wanting to build an agency, wanting to be a freelancer, a, we're going to tie this into a whole bunch of other things. We've already bought some domains around that. June, we'll be launching all that stuff as well, but 2019 is going to be a crazy, crazy year and we're so excited to started off by announcing a Julie as one of our newest partners and more importantly, as the person behind the scenes making everything happen. So Julie, I can't thank you enough. I'm so excited for 2019 and appreciate all that you always have done and continue to do. Thank you. Speaker 4:     35:15         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.  

Why Dave Decided to talk to Roland Frasier: Roland is one of “the most interesting men in the world”, so why wouldn’t Dave want to interview him?!? Roland hopped form the lawyer yacht onto his investor battleship where he’s scaled 24 different 7-9 figure companies, and he’s having the time of his life while doing it. Introduced to the entrepreneurial world by his father, he’s here to share with us all his amazing insights about networking, scaling your business, and other tidbits he’s learned along his journey of entrepreneurship. Tips and Tricks for You and Your Business: (6:24) How much do you need to know about your financials as an entrepreneur? (11:28) Learn from the successful, both living and dead (30:48) Change is Guaranteed (35:12) Value, You Have to Give it to Get it Quotable Moments: (9:08) “That to me is just the key: having that multidisciplinary approach to getting out of the tunnel vision of just having that one skill of an entrepreneur.” (11:58) “That’s the key. You need to make yourself a student of success. You need to relentlessly pursue knowledge and experience in that.” (25:39) “The key to rapid scale in business and in your life is to partner.” (31:47) “One thing that is absolutely guaranteed is change” Other Tidbits: Roland has been on his own since 16, crushing the real estate industry Want to better improve your networking? Try shutting up and just listening. A lesson Dave is always trying to help his sons learn is the concept of attributing value to others Important Episode Mentions and Links: Business Lunch by Roland Frasier PodcastFunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:         00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:         00:17       Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I am so, so excited to bring on a dear friend of mine, Mr Roland Frasier. Rolling. Welcome to the show. I appreciate it. So nice to be here. So if those of you guys who don't know, Roland, Roland literally is the most interesting man in the world. He is the puppet master behind a million different brands. This is a guy who basically has been responsible for for literally over 20, I think 25 different companies, taking them for seven to nine figure businesses. The coolest thing for me honestly though, is he's the guy who just makes things happen and you never really see all that you're involved in rolling until you see the aftermath and you're like, oh my gosh, I cannot believe all that. Roland's done everything from digital, TNC and digital marketer and, and war room in addition to a million different other brands. Speaker 2:         01:07       Uh, a guy who's crushed it in real estate, uh, basically been on your own since you were 16 and yet god is real estate license at the age of 18 and just crushed it in real estate, a recovering attorney who basically created one of the biggest law firms in San Diego area before you went on your own, just doing your own investing in. And I think that's the part I'm most excited is no. So many of our entrepreneurs, they start off rolling and probably kind of like yourself or even myself, where you get going. You think someday I would like to be there. And that's where [inaudible] is right now. He's there. It's fun to point to where you're at. I love seeing you. The, uh, you know, Gosh, there's so many things. Let me just kind of dive right in and that's great. So Roland, I do, I know for a lot of our lot of our entrepreneurs as they get going, they're fascinated by people who have made it. And I know I, as I was going through some of the things, just really even a juror, your background and understanding that literally you're on your own since the age of 16, if you don't mind just share a little bit as far as what got you started, how you got this whole entrepreneurial bug and how all of a sudden you find yourself where you're at. Speaker 3:         02:25       Sure. Yeah. I, you know, I think what really got me into it was my father to this day continues to practice tax law and so he had a, just a continuing flow of really interesting characters that were in business, mostly entrepreneurs and he would help them plan their tax stuff. But the side benefit for me as this kid was, I'd see all these great entrepreneurs that were in my social life through my parents. And so I got exposed to everyone from real estate investors to grocery store owners that, you know, the Internet did not exist at that time, shockingly. But, um, I mean, I know I look like I like probably only 20 years old, but now I'm the, uh, the, the thing that was cool was just being exposed to that, you know, there'd be race horse owners and I'm just, you know, restaurant owners and manufacturing people. Speaker 3:         03:25       And so I saw all of them and I was just like, this is really cool. These people are, they don't have jobs, they work for themselves and they work to serve their customers and they found this, this place for themselves that's in a market that makes sense and they're able to have this great lifestyle from it. And so I just was like, I want that. I really am fascinated by that and I want that. And he gave me really great advice as a kid before. No, even when I was in high school, he said, you know, the, the two things that have helped me the most in business are having a, um, an understanding of how to read financial statements. And he took that all the way to being a certified public accountant and understanding what the law is, which, you know, he practiced. He still practices to this day. So for me, I, I, I saw that I was passionate about business. I started reading everything I could about business autobiographies from business people and um, and all of the best selling business books and then marketing and sales and everything else. So it just, I just caught the bug from all of those cool people that, that were in my life at the time. Speaker 2:         04:41       I love it. And I think, uh, I know for myself, I was very similar to us with this whole concept of, of finding out about, you know, kind of behind the scenes. And the autobiographies for me were huge, huge influence in my life. Um, my dad wasn't an entrepreneur at all at bay, was an attorney and he, his whole thing was, you know, you go to school and I was accepted to medical school, was supposed to go to medical school and the week before I supposed to go, I chose not to devastated my dad. And my mom was very happy now, but it's uh, it's interesting is as I take a look at, at your journey and, and really just how you, how you took that experience of other people and learning from them. It's probably one thing that I admire the most about you is you have this ability to see into the lives and to the businesses and to very, very quickly assimilate the numbers, the legal marketing in a way that most people don't. Speaker 2:         05:44       A lot of people would say, oh, I understand how to market this. And you very quickly understand the financials. You understand really the business opportunity. And because of that, that's one of the things that's allowed you to really kind of played behind the scenes. You know, I joke around as far as being the puppet master, but you really are A. I know we've looked at doing some different deals together as far as possible acquisitions and, and it's really one of the things I admire the most is your ability to understand the numbers as well as the business. Could you expound a little bit on, on how in depth the person needs to know as far as the actual financials, because I know a lot of, a lot of entrepreneurs, they're like, know I'm let someone else deal with that and I don't care about it. Speaker 3:         06:24       Yeah. I think that that really just the ability to read a financial statement and know how income statement or P and l, depending on what you want to call it and uh, and balance sheets and cash flows work is really critical because one of, I think the leading cause of business failure is under capitalization and a poor cashflow management. And so that's, that's a critical thing to understand that you can't put off on somebody else. Now a great cfo, a great chief financial officer or a really good accountant will be helpful in, in helping you manage those things. But, but to even get to the point where you can hire those kinds of people, I think as you're getting started, you need. You need to know that just like I, I actually think that every entrepreneur should know how to use click funnels and build a funnel because themselves, because even at the CEO level, to understand what's involved in such a critical component of the business as the marketing funnel or the financial statements is, is really key. Speaker 3:         07:28       And if you understand how that stuff works, you don't have to be like a whizzbang expert. I mean, and I certainly wouldn't ever advocate that anybody do all that button pushing in their business forever, but, but the knowledge of those basics in all of those different disciplines from marketing to finance to hiring, to, um, you know, to sales I think really helps you have a holistic picture of the business. And so for me, when I'm working with somebody, like I'm going into a new business right now, I'm in the process of buying a real estate brokerage, right? A relatively large, fast growing one. And because I have all those, those places to draw from, I can take those and say, here are the opportunities that exist. And as you pointed out, I think that's my superpower, is I can come into any business and say here's at least six opportunities that are significant that we should be doing that we're not, and here's how we're going to do them and here's the prioritization and here's how they all interlock to increase value and also have flexibility for multiple exits and things like that. Speaker 3:         08:34       So having, having the ability to, to have insight into all those things I think is really helpful for people. So even just buying a book on, I think Keith Cunningham has a good book on how to read financial statements and um, and obviously Russell's books on marketing secrets or Dotcom secrets, those things. And um, and just having basic understanding of all those different things, if you're going to be in business, will help you, especially with all the people that you work with as contractors, employees, managers, and business partners. So that, that to me is, is probably the key is just having that multidisciplinary approach to I'm getting out of that tunnel vision that a lot of people have as to their one skill as an entrepreneur. Speaker 2:         09:20       You know, I, I so totally agree. I know when I, when I first got started, I just thought all that matters. I'll just make more money. I'll make more money. That'll solve every problem and it just doesn't work that way. It certainly helps. It's better than not making more money for sure, but it's not enough. Again, I'm, I was just recently actually introduced to Keith Cunningham's work and really been fascinated by it, so I'd highly recommend you guys take a look at the. There's quite a few different books he has out there. Any of them that you recommend specifically Speaker 3:         09:52       that one on reading financial statements. It might be like keys to financial statements or. I think he's got a key in the title. I'd have to look it up, but that it's a very thin book and it's very rich in what you need to know. Speaker 2:         10:05       I totally, totally agree. If a person wanted to kind of develop your superpowers, what additional things? Because I get enrolled, I'm always so impressed by it. It always cracks me up. Anytime I see you a networking and working with other people, you are so observant and so keenly aware of everything that's going on around you as far as the people who's talking to who, what, what's available as far as not only actual tangible assets, but also the emotional assets in the employee assets. How any additional resources or ideas. If a person said, you know what, I would like to become more like rolling in that super power. What else? Where else could they get more wisdom in that area? Speaker 3:         10:47       Sure. The, the, you know, as you and I talked about the, to me, I think the autobiographies and seeing how great entrepreneurs of the past have thought and and when they take the time Speaker 2:         11:00       to share Speaker 3:         11:02       that when they're looking back over their lives, they will. They will identify those key pivot points in their lives and and looking at what they did and how they think and how they approached it, especially when they're thinking back on it I think is absolutely invaluable. So people asked me who, who are your mentors? And I posted a, I think a week or so ago because I had a lot of people asking me at the end of the year and I said my mentors this week, our Henry Ford and John Rockefeller and Conrad Hilton, who all built amazing industry changing businesses and I read, I was reading actually listening to because I can listen faster than I can read listening to their autobiographies. And, and I think that that's, that's the key is you need to make yourself a student of success and you need to relentlessly pursue knowledge and experience in that. Speaker 3:         11:59       So the, the other side of the coin is, you know, learn about law, learn about financial statements, learn about marketing, learn about hiring, learn about all of the different components of a successful business. Get as many mentors either live or, uh, or via a books and tapes and courses as you can network with successful people. Don't network with unsuccessful people. So I belong to multiple masterminds and uh, and yours is a, as on the top of my list for 2019 by the way. So I'd love to chat with you about that after. But I'm being around people who are doing things and staying plugged into the current and by current I mean current like an ocean current of what is working and what is not and where things are going, I think is gives you those glasses that allow you to see around the corners of what's coming next in your business and the businesses that you get involved with. Speaker 3:         12:58       And then on top of that, I'd say go out of your way when without people asking. I mean don't do it a officiously, but, but without people asking, I, I just go out of my way to try to find ways to help other people who are successful businesspeople and who are aspiring successful business people. And that interaction keeps me sharp. I'm always looking for as, as traffic and conversion summit taught me. I'm always looking for the up and comers. If you ever think that the incumbent marketers and the incumbent gurus of today are the only thing that you should study, I think you're missing out on so much that the past has to teach from the Robert Collier's and the Claude Hopkins is. And those folks, um, to the up and comers who are making headway in the business and you see them rising. So when I see somebody be mentioned several times in a few, in an, in a few different places as an up and coming entrepreneur, whether it be marketing or otherwise, I reach out to them and say, I'm hearing a lot about you. Speaker 3:         14:02       I love what you're doing. I would love to connect and get to know you better. So I'm trying to bridge the past, present and future at any given time. And then when I get the chance to be in the company of any of those people, I shut the hell up and listen to what they have to say instead of trying to prove how amazing I am, I want to know what they're thinking and how they're dealing with the challenges and what they see coming and all of that knowledge and experience and networking and helping converges into what helps me to be able to do what I do. Man, sage advice. I love it. I, oh my gosh. I think it's one of the things that I've noticed so much with successful people is that ability to just Speaker 2:         14:52       shut up and listen and not think that they know everything and it's literally Russell and we're talking about this just the other day, how, and I'm sure you've been around long enough to see it as well. There's certain people who at one point were totally on top of their game and then thought they were it and that's all that mattered and they stopped learning and they stopped growing and then all of a sudden they start to taper off and then all they care about a significance and they do everything they possibly can to go out and gain significance and yet they have nothing to give. Speaker 3:         15:24       Yeah. Yeah. It's, it's, it's amazing if a, there are plenty of opportunities to be found in people's desires to be relevant and yes, so true. Right? So that, that's. That is definitely, I think an important thing to know and, and to help people to be relevant. If you can help people to be even more relevant than they are or regain relevance than there are, they will forever love you and, uh, and help you and do anything they can to open every door they possibly can, Speaker 2:         15:57       can do for you. I love it. Well, I'm curious, how did you get involved with TNC? So a marketer and more room. I mean, it's this massive brand that you basically own. Speaker 3:         16:09       Yeah, I, um, so I, I own it with, uh, with three partners, Ryan Deiss, Perry Belcher, and then Richard Lindner who is the president of, of digital marketer and that's all under a holding company that owned several different things. But, um, I met those guys. I listened to one. So my, my internet history is, is fairly long and fairly, uh, from, from very early. Uh, so back in the days when there was Delphi and compuserve and then eventually America Online, right? I had deals with a compuserve and America Online. I had, um, I had lots of websites before when it used to cost me $50,000 just to put up a webpage, you know, because it was all tables in html and stuff like that even before css. So it's, uh, it's been a long, long journey there. Um, and um, Speaker 3:         17:03       that, that stuff just led to trying to find out who could I look to, to learn from. And so around the, I guess it was a, at this point, probably the two thousands, like the 2007 ish. Um, I, I started, I found this group of people that seem to all know each other. It was Jeff Walker was doing pr just, he hadn't really done product launch yet, but he, he did maybe a year or two after I ran across him. And then a guy named Jeff Johnson who was doing all this really cool, hi highly technical, get multiple servers to create link farms back and forth. And I followed all this stuff and it worked. I was like, wow. So I had, I actually still have all things. It's funny, I get the bills for, I can't, I just can't bring myself to turn them off because I love the technical aspect, an aspect of building sites on multiple servers and ips and then sending those over to others and linking back through them. Speaker 3:         18:03       But then I made a ton of money doing it. But along that time, uh, there was this guy, Ryan Deiss who seemed like he had some cool stuff and I can't remember. He had a continuity thing, um, that I subscribed to that where he would give little snippets of code and stuff like that. And then he did this announcement that he was partnering with this guy named Mr x and mr x was doing crazy amounts of volume selling physical products online through Google and things like that through ad words. I remember that sales letter, right? Yeah. Wholesale traffic system. Right. And um, so I bought that and was blown away by it and when they announced that they were having a live event, I went out to it and it was the first t and c first traffic and conversion summit, which I think they, they said they had like 289 or 389 people or something like that. Speaker 3:         19:00       And I was just, I wrote until my hand cramped. I, they, they didn't run events so they were just free form, you know, just, just the whole time was not planned. No agenda, no breaks, nothing. And I'm like I'd have to go to the bathroom but I didn't want to. I literally remember crossing my legs. I wish they would just stop, I have to go to the bathroom so bad, but I don't want to miss anything they're saying because I never stopped taking notes and I'm left handed. So when you handed the ink, you're moving your hand over the ink that you just wrote with or you know. And so my hand is like black, my whole lower hand by my pinky and I got to go to the bathroom and still they're just going on and on and it was so valuable and I'm a. Speaker 3:         19:49       I later found out that they had no idea they were going to lose money on the event and they had no idea how they were going to pay for it. So they decided at the event they need to sell something and the only thing they could think to sell was a mastermind. So they, they decided to call it a war room and sell a $20,000 mastermind and they had I think 20 spaces or something like that and they ended up selling it out and I did not join. Then I talked to a couple of people that were joining and I was kicking myself for the whole year after for not doing that thing because I was like, I don't know, you know, I've got. I had direct mail businesses and infomercials and all that stuff that I was doing. So I didn't know how relevant the. Speaker 3:         20:32       I knew I wanted the online info, but I don't know how relevant that mastermind would be and then I was just even like, I had Fomo, like, or regret I guess for not buying it about a week after the things I should have done it and it was full so I couldn't get in. And so then the second year I, I ran up to the desk and said I want to join the war room, and they said you can't. And I was like, Oh, you're kidding me. It's still full. And they were like, oh no, we haven't printed up the forums yet. I was like, oh, awesome. So I, I mean, so it's really funny. I, I just, my experience was with all of their stuff was as a customer of TNC, a customer of digital marketer, a customer of the war room, and I was a member for, I think it was three years when I was helping them and I didn't really. Speaker 3:         21:24       I didn't really have any big online business or anything at the time. I just wanted to. I, I really loved the marketing and I thought that there would be an opportunity to take their knowledge and apply it into my world, which was more buying and selling companies and you know, helping, helping to, like to buy a company, help to really blow it up in terms of sales and profits and then sell it. And so I started talking to them about that and eventually three years in and I was helping them because of my, you know, my legal and accounting and business background, the opportunity came to, to buy in as an equal partner and I'm with Ryan and Perry. And so I, uh, I took it and as, as a result of doing that, uh, they didn't really have anybody, they had no plans to scale war room and TNC. Speaker 3:         22:16       Ryan was not a fan of events and he'll tell you to this day, he's not a fan of events. They scared, they just scare me as nightmares the week before waking up, thinking that he showed up and nobody was there. Like he walked on stage and there was literally nobody there. So I kinda took over. Um, those two things and got to, got to scale them and grow them and we, we just exited a controlling interest in TNC. We're still programming and, and um, you know, marketing and all of that stuff. But our partner is a giant events company called Clarion that has 250 different events all over the world and they specialize in helping you take things internationally, which I've been fighting with my partners to do for, you know, for the last two or three years. And it was just a question of focus and money and resources. Speaker 3:         23:07       So having the ability to exit and get, you know, get a nice payday for ourselves, but also have the company funded the TNC event funded in a way that allows it to expand his has been absolutely magical. And so now we're, uh, we'll be in the convention center in San Diego starting in 20 slash 20. We're doing one in New York at TNC in New York, the 17th, 18th and 19th of September. We're in 20, 20. We'll be in a Singapore, Amsterdam and probably China, assuming we can get everything together in time, but it's a rapid, rapid, rapid rollout with the capital, the team and the skills that we need to do that. So it's, it's been really fun and exciting and we've got um, uh, I don't know why. And when is this going to air out? It's probably error a second week of January. Okay. So we've got Richard Branson should be coming out. Speaker 3:         24:03       We're in the final. We've, we've got him to agree to come out and so we've got giant people that are coming now because we've got the budget to do it, you know. So it's, it's just now. That's cool. Super exciting. Yeah. And then with war room, same thing. We've, we've blown war room up now to um, you know, to almost 200 members and um, and are looking to double that in 2019 and now we've got somebody that's interested in purchasing a controlling interest in that and our survival businesses, same thing. So it's really fun. Now I'm a in 2019, I'll be six years in as a partner and we have, will have had three exits, plus we still have another four or five, uh, ready. And then we ended up owning continuing interests in these companies, but funded by massive, big, uh, experienced partners that can really help us take everything to the next level role in that. Speaker 3:         25:03       That's a super power. You talked about it like it's no big deal. We're just going to scale this thing out. We're still have controlling power, but just taking, you know, large checks off the table and I think that's part of, you know, a lot of entrepreneurs like, oh my gosh, I would love to be able to get to that point. Yeah. And again, they can, I mean they, they've got through through the tools that you guys have given them. They have all of the basic things they need to catch fire and start that and then they just have to start thinking about the business outside of just the marketing. That's, that's key. And, and so for me and for my partners, obviously the, the secret to rapid scale and in your life and in your business is to partner you, partner with a, with a great spouse who will support you when you do all of the things that you want to do and the difference of people who have found that support and who don't have that support is very marked, right? Speaker 3:         25:58       The difference between having that partnership in your family life that allows you to have the time and the energy and the focus for your business life is incredibly important. And then for me, I'm not, I can market, I can write copy, I can do a lot of things, but I'm not the best at that. So I partner with the people who are. And then it's, it's like super friends, right? It's like everybody or did the turtles or the power rangers. Everybody comes together and you have this super force that can just go and accomplish anything. And so like you partnering with Russell and um, you know, you guys have built a great team there that, that is key. So for anybody that's listening that is just right now that that is experiencing success and they're, they're really starting to to find their space in their market. Speaker 3:         26:54       The big cool thing is that now would be a great time to look for other people who are able to add the skills that you are not the best at so that you give your business the best chance to take off and you get to focus on the thing that is your superpower so that you don't get distracted with all this other stuff. Because I see so many successful people who stop at a million or 5 million or 10 million or 30 million or whatever because they can't. They can't get past like. It's like I don't know how to hire a team or I can't find the money I need or I just don't have the vision of where to go from here. It's all out there. Just partner with somebody. Speaker 2:         27:37       Oh my gosh, I totally believe you in that one. That's it for us has been the main reason we've been able to scale like we have. And I, I remember talking to Dan Sullivan about it a while back with strategic coach and you know, his whole thing is, it's, it's not how I had to find the right. Who and everyone who's ever been fortunate to work with you. You've always been the right who for, for every partner I've known that you've ever had. And it's the role. That's the great thing about you is no one. I've never heard anybody ever say a negative thing about you. It's the coolest thing in business to see that. It's, I'm just amazed that I've never ever heard a negative thing about Roland frasier. It's just so impressive to have that kind of a track record and a very, very small knit community. So congrats. It is, it is a tiny community. Is. It is real quick. I want to jump over to your new podcast because I think it's just awesome right now. So for those of you guys who want to get more of role in which I highly recommend that you do, I've got a new podcast. It's called business lunch with Roland Frasier. Uh, I think you got what, four episodes out? Four or five now? Speaker 3:         28:38       Yeah, it's two a week, so I think there's five out now and then they're doing a long kind of a longer interview on Wednesdays and then a snackable a short, like five to seven minute thing on Fridays. Yeah. So I listened to one. The hacking your bio biology with Dave asprey I guess last Friday. It was awesome. Speaker 2:         28:58       Did Great Guy. And then the first one I heard was with Jj Virgin and I think uh, and I think you're doing these videos, aren't you? Speaker 3:         29:07       I am not yet. I want to but um, but like and I should but I just haven't gotten that part down yet. I'm very excited to have finally gotten the podcast out because I wanted to do it for like three years and I just never, you know, never took the time. But I do shoot little videos all the time when I meet with people and then post them on facebook and whatnot. So I'm going to start putting those on youtube as well. So video is a, is fast approaching. Speaker 2:         29:36       Awesome. Well, for those of you guys, again, the great thing about rollins podcasts as you have the opportunity to listen to it as it goes into for one, your network is just so vast and you could literally, you're one degree of connection away from basically anybody at all, which is awesome and so the people you're having on there just super cool, but I think the part I like most as far as just hearing just how candid and just the banter back and forth between you and jj was hilarious. It just, it was just so just natural and just flowed so well. Just it was really a lot of fun and I think for those of us who don't know rolling that well, one of the, again, I always refer to you as the most intriguing man in the world here because you have this lifestyle that is extremely nice, wealthy lifestyle. But the fun thing is you play the game of trying to get upgrades and points and and different hotels and stuff and it's just. I heard you guys talking with Jj back and forth a little bit about it. So any tips as far as for traveling, I know you do a lot of traveling for our, for our audience here, any tips you would recommend as far as where they should get the best upgrades or points or anything else to have a better lifestyle while they're traveling? Speaker 3:         30:50       Yeah, I have a lot. So the first thing I'd like to do is thank you for, uh, for seeing what I, what I'm trying to do with the podcast because I, I've seen like, I have a lot of reviews that are great and I've got a couple of people that say there's no takeaways, be more tactical. And so I just want to say that Speaker 2:         31:09       there's a place for tactics and there's a place for mindset, but mindset always trumps tactics in the long run. So you need both. But there are plenty of podcasts out there that have ridiculously good Speaker 3:         31:24       tactics, including a lot of the stuff that you guys put out right in digital marketer puts out. Speaker 2:         31:28       But, but the thing that, that I think is really important to see is that if you can have a peak into the way that Speaker 3:         31:41       entrepreneurs who've achieved great levels of success, I think at, again, like we talked about with the autobiographies, those pivot points in their lives, and you can see that most of the people that I talk with are always upleveling their. They're never complacent. So that's, that's one thing like the people that you mentioned that say, Oh, I'm a successful, I don't have to learn anymore. Well, the one thing that's guaranteed is change. And so I, Speaker 2:         32:06       I operate as though Speaker 3:         32:09       everything that I'm doing right now is going to be irrelevant and changed completely three years from now. So I know that keeps me hungry and it keeps me motivated to find new ways to up level Speaker 3:         32:25       as I go along. And, and as you, you listened to a jj or um, you know, when you guys do like the story of click funnels is constant upleveling and, and, um, the interview with Frank Kern or Tucker Max, you know, Gary v or any of those people, they're all, they're all focused on where's the next place to go and they're not satisfied with where they are. They're not unhappy. They're just not content and complacent. And so I think it's interesting to see that and it's so important as a takeaway. So if somebody listens to the JJ interview and says, I didn't have any takeaways, I don't know what to do, well then you missed everything and you're probably not going to be wildly successful because you see she went from aerobics instructor to Speaker to Dr Phil guests to bestselling author and on and on and on to qvc personality now, right? Speaker 3:         33:22       It's, it's, it's the, the thinking have, well, okay, I've got this. How can I serve, how can I succeed in this? But also where am I going to go next and how am I going to make that leap? And, and they're all terrified along the way. We all are as entrepreneurs and entrepreneurship is hard. I mean, it's fricking hard, right? So you've got to, um, have a peak that, that is the case for everybody. And there there've been those challenges all along. So that helps you see that there's a place for you to go. It helps you see that everybody has challenges that they're, they're frequently, especially when they're coming up, betting the farm and um, and they don't know where the next thing is going to come and you know, they might not know how they're going to make payroll or how they're going to pay for this mastermind they signed up for or whatever. Speaker 3:         34:11       But, um, but they always make it happened. And so that fascinates me. And I think that it, the other thing is that networking and relationships will determine your level of success in the grand scheme. So it you, you can design a great funnel sitting behind your computer, but what you can't get is the 20 people that are going to help you blow up your product and connect into retail and find the partners that you need to help you promote and find the right CEO or cfo or whatever, or team members it, it's, it's the relationships outside of that. So all of that is what I try to get down into when I'm talking to somebody. And so having those relationships to where I can talk to those people and have them actually just have a conversation I think is super helpful. Speaker 2:         35:09       Oh, I love that. I, I'm such a huge believer in that. I just want things. I've tried to teach my four boys. His life is all about who you know and relationships and providing a ton of value and as long as you're out there always providing more value to other people, you may not get the exact deal that you want, but something else always comes. It just does. It's just the most amazing thing. I've never, I've always been so appreciative to those people who taught me that early on my life as far as the importance of you just develop strong relationships and you just have idea where they're going to go or how things will cross in the future, but networking relationships to me is it's what life's all about, Speaker 3:         35:44       which is why you should always try to help everyone that you can and don't ever disregard anyone. And I like. There was a book I think called what got you here, won't get you there. Yes, and for me it's who got you here won't get you there. Which is to say that the people who got you to where you are a, you don't forget, you don't throw away. You know, we say in the south, you dance with them that run you, but also you have to realize that the people that, that have people who have not been where you want to go will not probably be able to get you to where you want to be. So you have the the job as an entrepreneur, if you're seeking ever greater success of nurturing the team that you've got, supporting them in their development as business people to help support you and the company and their own personal growth and also helping them to find resources in terms of people that you bring into the company who have been to where you want to go so that they can help everybody move up. That rising was it the rising tide raises all ships or something like that. That's, that's the thought and so I think that's a really important thing to keep in mind. Speaker 2:         37:05       I appreciate that. We'll roll and I could talk to you for days on end and it, but I appreciate your time as well. As we kind of get close to wrapping things up. Anything else that you want to share with our audience? Speaker 3:         37:15       What is the main thing that your audience needs? Would you say what? What most people listening right now, what are they struggling with? Speaker 2:         37:22       I think mindset is always one of the biggest things and whether a person wants to agree to or not. It's been interesting this past year I've been, I've hired quite a few different coaches, one for a fitness, another one from nutrition, another one basically, and finances and then a jerrick Robbins, Tony Son for more of a personal development side and he's the one who actually introduced me to a, to Keith Cunningham is great. I love him. I just, I, I. It was one of those things where I was struggling. You know what I think the thing I really need here is mindset and yet I thought, man, I've been on the news a long time. It's like I'm pretty much on top of my game, but it was fascinating for me this last year and how much I've appreciated just it literally to me again, I know Tony talks a lot about as far as it's that two millimeter change. These aren't drastic changes you have to make. Yes. Little tiny changes that just make just massive, massive changes. And so for me, I know a generic was talking a lot about just the relationship with my wife as we celebrate 25 years of marriage in November. Oh, congratulations. Thank you. We've had just a great marriage, but it went back to what you just said and that was the relationship that got us to where we are, won't get us to. We want to go. Speaker 3:         38:36       Right. And so again, anything you have on mindset or on that side I think would be of extreme value. Gosh, there's just. There's just massive broad topic basically, but I think that I. I guess the thing, the biggest thing is, is if you can always realize that you're thinking too small, no matter how much success you feel that you've achieved and how much you want to pat yourself on the back or how much everybody else's patting you on the back and telling you how great and smart you are and everything else. That there are so many people in every area and you broke down a lot of them really, really well there. And in terms of your coaches, which is by the way super impressive that you're working on all those areas at once, but that you're thinking too small in terms of how good your relationship with your spouses or your significant other. Speaker 3:         39:28       You're thinking too small in terms of how your relationship with your children are in, what, where your business is and how fast it's growing and the income that you're making, all of those areas, uh, how you're taking care of yourself. You're always thinking smaller than other people who are out there, so never get cocky to the point that you don't continue to stay hungry to improve every one of those areas of your life and realize that every one of those areas of life interlocks with every other area and can constrain it or, or propel it. And so I think that if you can just stay mindful of that, that you, you aren't as great as you think you are, but congratulations on where you've gotten, but you've got to get to the next place because there's always somebody coming up behind you and there's always somebody that's way ahead of you and there's always so much to learn. Speaker 3:         40:24       Oh, I love it. Well, thank you so much Roland. If people want to get ahold of you, obviously they should go listen to your podcast. Again, that's a. make sure you go, yeah, just a business lunch, a business lunch with Roland frasier. I got the Roland Frasier Park down. I forgot the business lunch part. No problem. Lunch with Roland Frasier. Make sure you check that out on itunes or wherever else you look listening to podcasts, so business lunch, Roland Frasier, and if they want to reach out to you. Any other ways of getting ahold of your content? I have a my website, Roland frasier.com or all the social medias. I'm always like on facebook, linkedin, Insta, a, all of those places. It's always forward slash Roland frasier. Awesome. Well Rolling. Thanks again Brad. We'll talk real soon. Thanks Dave. Really appreciate you having me. Speaker 4:         41:07       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.  

Why Dave Decided to Talk About Ani- Role Models: Dave, while having his flight delayed wanted to share with his audience the concept of “Anti-Role Models”. There are a lot of people who we know we need to emulate in order to find success, but we can also learn a lot from those who never succeed. One of the best things about this as well, there will always be more people who don’t make it than do. Let’s learn from the mistakes of others and our own mistakes as well. While we’re doing this let’s all remember to never do something that will make us someone else’s “Anti-Role Model”. Tips and Tricks for You and Your Business: (2:32) The First Layer of Role Models (3:22) Finding Your Person to Chase (3:58) Chasing those who are a full lap ahead of you (5:48) The ANTI-ROLEMODEL *Insert thundering background noise here* Quotable Moments: (2:37) “When you’re looking at role models, I think the thing most of us take a look at is ‘okay who is at my same playing level’. People by nature are a little bit competitive.” (3:42) “You start to think ‘Okay if I can see what they’re doing, what are the things they did that got them there that I could use right now to get where they’re at faster.’” (6:34) “You start making a list of things you’re never going to do.” Other Tidbits: When you’re stuck at an airport, record your message Your role model doesn’t need to be someone who you can beat or even develop the same kind of success as them. Important Episode Links: Funnel Hacker Radio - iTunesFunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17         Hey there Everybody. Welcome back to Funnel Hacker radio. I'm so excited to talk to you today. Uh, I'm actually stuck in the airport in Salt Lake City. I had, it's been a crazy couple of days here. I've been a left Sunday. Flew down to San Francisco or San Diego, or was there in San Diego for warrior con where Russell spoke, flew the next morning to a San Francisco for salesforce. Flew the next morning to Salt Lake City to work on a couple of things for our speaker team and then miss my flight last night. So it got here first thing in the morning trying to get the very first flight out and guess what? My flight's delayed two hours. So I'm like, ah, I just want to go home. I just want to go home. I wish so bad. I was like, Dorothy, I could just click my heels and boom. There's no place like home, there's no place like home, there's no place like home, and I'd be there. Speaker 2:     00:59         Unfortunately I'm not. So I get this opportunity to talk to you guys and I'm so, so excited. So first of all, if you guys are getting value out of this, please let me know. I've been kind of doing a test right now. I'm trying to test to see people who follow and listen to funnel hacker radio. Do they like more of the interviews of other people do? They're like, uh, my, my podcast or my catching people up on what's going on type of stuff. So I'm looking at downloads and trying to compare the two and seeing what works best. So with that said, if you're liking this, by all means, please go ra te, review, share it, whatever you can do. I did appreciate just getting some feedback from you guys. So with that said, I want to jump into a topic, a David cancel, who is the CEO of drift. Speaker 2:     01:38         Great Guy. I met at a, on a yacht at TNC last last year and has become a real good friend. Just listen to his podcast and some of the things they're doing over at drift is. It's been fascinating guy. He's been crazy, crazy entrepreneur and one of the things he was talking about, his podcast I thought I wanted to kind of expand on and that's this whole concept of of the importance of mentors and role models. Now understand everybody, if you've been listening to podcasts, you realized the importance of role models and mentors and all that kind of stuff. Because I talk about it all the time. Promoter kind of break this down a little bit more and talk. Talk about three different types of role models or mentors. So when you're looking at role models. You have what are referred to basically as zero, one and then future and then also about reverse and then also that anti role models. Speaker 2:     02:29         So let me go through this with you. So first of all, when you're looking at role models, I think the thing most of us take a look at first of all is who else is at my same playing level? People by human nature somewhat competitive and they are always comparing themselves to others. So the first thing you take a look at is people are doing the same thing as I am, where am I at versus where they at, and so you kind of look at a role model, who's at your same level and seeing are they doing the same type of things? Am I doing the same type of things, my ahead of them? And so that's the first level we see or a lot of people look as far as a role model where they look left and right to say what's going on and how do I compare with my peers. Speaker 2:     03:02         The second thing is it's kind of like a race where I used to do a ton of mountain biking and really loved pulling people in. Uh, my wife and boys were all runners done the same thing where you basically see someone out there and you start gaining, gaining speed on them. You start pulling them in. And so what you're going to find is the second role model is someone who's just a little bit further ahead, where you can actually see them, someone who's maybe they're six months ahead of you, maybe they're a year ahead of you, maybe they're whatever measurement of time you're looking at, maybe they've done a few more funnels than you have, or maybe they've got a couple more things going where you at least can see them, you and you're aware of them. And it's one of the things where you start pulling them in where you start saying, okay, if I can see what they're doing, what are the things that got them there that I could use right now that would get me to where they're at faster. Speaker 2:     03:47         And so that's the, that's. So we talked about the zero. That's the one another plus or those people who are much further out there. Uh, again, if you're taking a look at a race. This is if you were doing a mile race and your around the track, this is the person who's basically a lap ahead of you and you're going, okay, well what in the world did they do? How, how did they get there? And these are people you're not going to be able to pull in, but you can learn from them. Uh, they may be two years ahead of you. They may be whatever quantity of or stick of measurement that you're using. These are people who are out there and you're like, okay, that's where I want to get maybe in two years, maybe in three or five years, whatever it is, but that's what I want. Speaker 2:     04:23         And so you start looking at them and seeing where, where they're at and what they're doing. The next thing is what we refer to as far as the whole reverse. And this is where you take a look at role models and you start to reverse engineer what they did. So what did they do? How did they get there? So take it again, that person who is two years in front of you, what were the things that they were doing? How did they. So you're not paying attention to exactly what they're doing currently. It's more a matter of what did they do in the past that got them to where they're at. So how do I reverse engineered their success? Again, in our lingo, we had heard that basically it's funnel hacking and so if there a funnel, you funnel hack their funnel, but as far as life goes and you're looking at the things that I've done as an entrepreneur, you're like, okay, what did they do? Speaker 2:     05:03         How do they learn? What can I learn from them? How can I reverse engineer what they did that I can short sheet, I can decrease the time that it took for them to get there. And this might be where you actually end up hiring a mentor, hire a coach and you go, okay, I know as I take a look at so and so where they're at and you'll find that a lot of them are willing to share and just reach out to him and say, you know, what did you do? How can I have, if you were me right now, our take yourself and go back to your, what would you be doing different or what did you learn over the course of last two years that got you to where you're at? That I could start doing right now that would help help me get to where you're at even faster. Speaker 2:     05:40         So that's what we referred to as far as the whole reverse role model where you're reverse engineering what, what they've already done to get to where they're at. The next one is we'll refer to as the anti role model where these are the people who basically you will you take a look at it and go, I want to make sure I never ever do that. And these are the people who um David C, on his podcast, was talking about this. And he said, you know what, uh, there's a lot of people who follow Casey Neistat and, and a lot of these influences or want to become video people. And if you're falling, Casey Neistat, uh, some of the things you'll find is him versus others as far as you know, bloggers instead things, a lot of bloggers will say, Gosh, you know, what, you gotta worry about your camera equipment. Speaker 2:     06:17         You got to worry about this. And Casey Neistat would say, absolutely not. That's the last thing you worry about who cares about that? And so you take a look as far as all the other people who are, who are not where you're at, what are the things that they recommend? What are the things that they're doing that you want to make sure that you do not do? And you start making a list of the things you're never going to do a. again. You've take a look at Casey Neistat, you know, one of the things he was known for, basically, it's basically a video every single day for a year just to get things going. And you know, a lot of people say, well now you gotta make sure the contents better, the quality's there, and if you go down that path where, when you're first getting started in your two concerning, you're too worried about what people are going to think. Speaker 2:     06:56         You're never going to produce the quantity, quality nor the quantity that's going to take to get you to where you are. And so an anti thing there would be. Stop worrying about, about the quality, the quality of it right now, when you first get started, just get the quantity under your belt. It's experienced. It's the more, the more trial and error that you go through, the faster you're actually gonna learn. Um, I see the same thing happening in, in, in business and funnels and all. I mean, whatever it is in life that you're trying to do, there's gonna be a ton of people who are giving you advice that you take a look at. You're like, Nah, I don't think that's the right advice. So come up with the anti type of stuff that you know you'd never, ever, ever going to do in your business because those will be the things that, that will actually prevent you from getting where you want. Speaker 2:     07:36         And so if you take a look at basically reverse engineering and mixed the reverse engineering with the anti aspect of it, you actually will get further ahead much, much faster. So just be aware of the things that the people you're looking at where they're at. I guess one thing I have seen people with financial advice, you know, there's a lot of people were trying to give you a ton of financial advice and their broke and you're like, if that advice is that great, why aren't you implementing it in your own life? And so, uh, make sure that when you're looking at at role models and you're taking advice from people that you're taking advice from people who were already further ahead than you, that they're actually doing what they say and not just a, I've heard this might work type of stuff. So hopefully that makes sense. Especially just kind of coming into the the end of the year or you're taking a look at this next year. Make sure that you have mentors, make sure that you have role models around you, make sure that you're aware of what works and what doesn't work, and by all means, just keep pushing forward. Having an amazing day and we'll talk to you guys soon. Speaker 3:     08:30         Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I'm trying to get to a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about the 2mm rule: We all have 2mm changes that we can make in our own lives. This is a theme you most likely have heard from people like Tony Robbins but Dave wants to engage in a conversation with you about where the 2mm difference occurs in his own life as well as your own. Not only that, he lets us in on how to find these 2mm rooms for improvement. Tips and Tricks for You and Your Business: (0:56) Tony Robbins’ realization of the 2mm rule (3:12) Dave’s coach correcting his 2mm (5:49) For Those Who Have Ears to Hear, Let Them Hear (6:20) Business Scaling (11:46) Get experts to help you change your 2mm Quotable Moments: (2:30) “So often people think it’s gotta be this big, massive change to get the results you want. But in reality, it’s often the little things (6:12) “I’ve been really guilty of this in the past, just blitzing through these audiobooks at 4 times speed thinking I’m going to get something out of them. Yes I’ll get the general ideas out of them but never allow myself to just be immersed in the topic.” (8:10) “Too often a lot of business owners and entrepreneurs, when looking at a corporate structure, there focus is on the long-term.” (13:00) “There’s two things that have been major 2mm changes for me; one is hiring a coach, two is the people you associate with.” Other Tidbits: Fun fact, plastic surgeons get paid millions of dollars to change 2mm in someone’s face What 2mm changes can you make in your business, relationships, and especially your funnels Important Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2:       00:17         [inaudible]. Everybody. Welcome back to funnel hacker radio. I was thinking about this the other day when I was in the gym. Uh, so I've had the opportunity of working out with this guy called, his name is Eric, and I was introduced to him through Mandy keene and Russell. And it's been fascinating for me is I've been spending time with him and while we were in the gym the other day, he was making some minor corrections as far as for him and he's just been a master at form and it was little tiny, tiny tweaks and I'll, I'll get to that in just a second as far as what the difference was, but it reminded me of, of being at upw, unleash the power within with Tony Robbins. And while I was there, he taught this principle called the two millimeter rule where he was referring to the time when he was out golfing and basically he was super frustrated because the day before he'd just been crushing the ball. Speaker 2:       01:06         And this day when he's out with his golf instructor, he just sucked. It was nothing was working right. As instructors said, Tony, it's just two millimeters. It's like, what are you talking about? I'm doing the exact same thing as doing yesterday. There's no you're not. It's just two millimeters like what are you talking about? And said, listen, when you put the club down, literally if, if it's off by a margin of a millimeter, either to the right or to the left, even though you think you're hitting straight at the pin, you're going to be in the water. You're going to be in the rough. You're giving the sand trap by just a millimeter one way or the other. Or if if it's a millimeter higher or lower, you're going to basically be driving the ball up in air or you're gonna go straight across and be a grasp burner. Speaker 2:       01:49         And so it's, it's those little tiny differences and he's like, hi, I don't know if I believe that or not. And then the next day he was actually doing some consulting for one of those amazing plastic surgeons in the world. It gets paid like a million bucks to fly around the world and just do these crazy, crazy surgeries. And he was what he was talking with him. He was sitting there with the waiting room while I was waiting there. He had a new book that he was publishing for all other plastic surgeons and it had as you opened up and had basically all these pictures of just before and after shots of the changes that I've made. And there was these little measurements and basically just as it was all about the little tiny measurements that he made as far as the changes. Because so often people think it's got to be this massive change in your life to get the results that you want. Speaker 2:       02:37         But really sometimes it's just little tiny changes. Like one of the things he was looking at was the difference between the top of a woman's nose to. I'm sorry, the top of her lip to the bottom of her nose. If that space was the same distance as the size of her, of her eye. She was quote unquote gorgeous. If she was. If it was a millimeter smaller, larger. She was average in two millimeters. It was totally off the charts different. Anyways, the principal was all about the idea as far as little tiny changes in your life make massive, massive differences and changes. So I had this experience yesterday when I was working out with Eric and what I realized is one of the things I love most about working out with him is he is a master at form and I've so often I've gone to the gym where I all I cared about was just doing the same way that my kids did and just because I didn't want to get beat by them. Speaker 2:       03:29         And in doing that, what happens is you start using different muscles than the actual muscles you're supposed to be using and you then overcompensate and really never strengthen the muscles that you want. So for me, my shoulders have never. I mean, my boys have these like basketballs on their shoulders. I'm like, I don't know how you guys have such huge shoulders and I've never been able to lift like they've lifted and that. So I was talking to eric about it. I'm like, you know, what's the deal here? He goes, Dave, the problem is it's your elbows. I'm like, my elbows. What are you talking about? So we're doing a shoulder press goes. You always have your arms so far back that you're. You're using more of your chest than you are your shoulders and so you're not getting. You're not building up your chest or your building or not building up your shoulders. Speaker 2:       04:11         And so he literally moved my, I'm not kidding, I think it was probably two millimeters each side and all of a sudden the weight I had dropped because I couldn't support them. Like Eric is sucks. This is terrible. He goes, no, this is exactly what you need. He goes, if you do the exercise right, you'll isolate the muscle and you'll build up all this, the stabilizing muscles that you need to be able to get the weight gains. And the strength gains that you're looking for. And so we literally went through the entire day and he was correcting every single thing it was. Okay. They bring your hands together, lift your chest up a put your elbows in front, bring your abs in. I mean it was just all these little tiny tweaks and changes and I. I was so frustrated and yet at the same time I was so appreciative of my frustration was because I couldn't lift what I was. Speaker 2:       04:56         I thought I was lifting and so I felt weaker. And yet at the same time I was starting to understand the benefits that he was getting by just making tiny, tiny changes. And by making those tiny changes as a stack over time, I'm all of a sudden feeling stronger and my shoulders. I feel stronger. My chest. I'm feeling that now the stabilizing muscles are coming into play. So I've seen this principles in every aspect of my life and recently I've really been paying attention to it. So one of the things, if you haven't listened to the podcast Russell did just recently on marketing secrets called for those who have ears to hear, let him, for those who have ears to hear, oh gosh, he came for those who have ears to listen and here. And so I've been going through that and I've. It was really funny this morning, Russell sent me this post, a facebook comment from one of the guys will follow and he sent it to me and I'm starting to realize that anytime I get something from him, there's the topical or there's the obvious thing as far as what's there. Speaker 2:       05:59         But then there's an underlying message and again it goes back to for those who have ears to hear, let them hear. And what I'm starting to realize is so often we see the, in fact I've been really guilty of this in the past where I've gone through a ton of books and I just, you know, blitzing through these audio books said, you know, four times speed or whatever it is, thinking I'm going to get something out of them. And yes, I've gotten general ideas, but I haven't immersed myself in that topic. So as of about a month ago, I really started immersing myself a ton in, in business growth and specifically on scaling. We've had the opportunity to click funnels here where we were going to hit $100 million for this year, literally the next two to three weeks and which is just a huge milestone because there were four years old and that's awesome. Speaker 2:       06:46         It's amazing, it's great. But I'm looking at this going, okay, if we did that, what more could we do? What are the two millimeter changes that can take us from $100 million this year to 200 million next year? Or what are the little tiny changes that if we do this, we'll get it, we'll reduce our churn or we'll increase our average cart value. I mean, I'm really looking for little tiny things and for me one of those things is immersion. And so right now I'm studying a book by Elad Gil called a high growth handbook. And again, it's all about business scaling. It's, I highly recommend it for anybody who's at a point where they're trying to scale their business. It's a, this is a guy who I've never heard his name at all, but uh, he literally has been like the guy in scaling, a whole bunch of businesses sold as one of his businesses to twitter when he had 10 employees and basically twitter at 90, so it was 10 percent of the, of twitter and then he scaled that business twitter from that to almost 1500 employees and he was a, came into to Google and did the same thing. Speaker 2:       07:47         And so he's a master at scaling. And so I've been looking to find out what are the little tiny changes. And so for me, one of the things I got out of his book as I was listening to it was we're looking at some at a corporation structure in orchestra structures and a different titles, all that kind of stuff because we've never done that. Hasn't been that important to us in the past. But at this level, that's one of things we're paying attention to for him. He said, you know, too often a lot of entrepreneurs and business owners, when they're looking at a corporate structure, their whole focus is on the longterm. He goes, realize if you're in a high growth business, your corporate structure's going to change within six to 18 months, so don't, don't think you're going to solve all the problems in that period of time and don't hire someone who's really good at scaling businesses who are at at a 100 million when you're only at at 10 million because you got to make sure you hire the right people that fit that niche. Speaker 2:       08:39         So I've really been focused on what are the two millimeter changes, uh, in my relationship with my wife, one of the things I've realized as time is super important or so, but it's not just time, it's quality time. So I've been really trying to focus on when I'm home, it's not just given her the time, but more importantly, lily turning my phone off or what I'm doing is literally leaving my phone at home when we're going on a date. So I can't even pick up my phone. I can't even, I'm not even tempted to look at. I'm not. I'm not checking these. They're not following up with people to get that quality time. It's those little two millimeter changes and differences. I see the same thing as a lot of people in their businesses and their funnels thinking, oh my gosh, this funnel doesn't work. Speaker 2:       09:14         I'm going to scrap and start all over from scratch. No, no, no. Realize it's a two millimeter change. It may be a headline. It may just be the offer. It may be part of the stack. It may be the image, it might be the video. It might realize it doesn't. Sometimes it's not a drastic change. It's a two millimeter change and I've seen this a redone even my scriptures the other day and said, you know, by small and simple things are great things brought to pass. I thought, that's so true. It's those small, simple things as they stack over, over and over again. It's the time of those two Miller's Muna changes that they continue to build. I seen the same thing take place as far as the people you associate with and you hang out with by making it a little tiny change either in the way in the actual friend you're associated with or the way in which the conversations go and what you allow to be said and what you correct or change. Speaker 2:       10:06         Uh, we were looking for a quote for our funnel hacking live t shirts. And, uh, for those of you guys who are coming to fall hacking live, you'll all get this and they'll be on the back of your t shirt. And if you think you can get 30 people in your group to come to funnel hacking live, let us know you go to a funnel hacking live.com forward slash culture and will actually create a custom tee shirt with your logo on it. Co branded with ours. There'll be a ton of fun. But, uh, what you'll see on the back of the shirt is a quote that says, surround yourself with the dreamers and the doers, the believers and the thinkers. But most of all, surround yourself with those who see greatness within you. And again, it's those two millimeter changes. It's the people you hang out with. Speaker 2:       10:44         It's the books you read, it's the time you go to bed, the time you wake up, what, what you're eating. That little tiny two millimeter changes in your life. That totally changed everything. Uh, too often people are trying to do these drastic changes that they'd never stick because there's such a, there's such a total disconnect from where they're at. They're like, oh my gosh, I can't continue doing it at that point. But the little tiny changes in your life, those are the ones that make all the difference. And again, for me it's been the little tiny changes for me. One has been exercising on a regular basis. I, there was times in the past where I would exercise it, but I didn't have a trainer. And so it was hiring a trainer even though I was putting in the time, it wasn't the right time. Speaker 2:       11:23         And so I ended up hiring a trainer. I've seen drastic changes. Again, it's, I am, I don't have the Greek God body that Alex from Moz does or something to other guys. I seem totally intimidated by it. A lot of our eight figure award winners. I was joking around about it the other day. Like it seems like everybody's hitting this. So just like these Greek gods and goddesses. I mean, they're just amazing. Anyways, sorry I got sidetracked there. But the idea behind it is for me it was just hiring a trainer and by that one little two millimeter change, it's making a massive difference. I've seen the same thing as far as hiring a coach in my personal life with Jerrick Robbins. By hiring him. It's those two millimeter changes that are making a difference in my wife and my relationship with her by being more present. Speaker 2:       12:07         Not just spending the time but spending quality time. I'm trying to do the same thing with my kids. Uh, I've seen the same thing as far as in my own spiritual life when I'm looking at it, making sure that I'm reading my scriptures on a daily basis instead of trying to say, well, I'm gonna, make sure I read for half hour. Just say I'm going to do it every single day. Even if it's only for two to five minutes, I wanted the daily thing versus I'll do it all day Sunday for an hour or two and count that for the rest of the week. For me it was the daily changes. It's those two millimeter micro changes that are making a huge difference. I'm seeing the same thing as far as nutrition and let I go through a whole bunch of different things. Realized every single one of us have in our own life. Speaker 2:       12:40         There are two millimeter differences. When you make those things, they stack over time. You may not see the difference right away, but as you continue to make that two millimeter difference over and over and over again, you'll see a massive, massive impact in your life and for me, I can tell you one of the two areas that are. Two things I've seen that are major two millimeter changes for me. One is hiring a coach and two is the people you associate with and that's one of the things I love about going to live. Events like funnel hacking live. If you're not already going to funnel hacking live, I don't know why you wouldn't be, but go get your tickets to funnel hacking live.com and the shirt the court we have in the shirt I'm so excited about, and again I'll just read to you real quick here. It says, surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all, surround yourself with those who see greatness within you. I hope you know how much we appreciate you and again, I really hope to. I hope to see you guys at funnel hacking live. You can get your [email protected] and again, just realize it's the two millimeter difference. Find out what are the two millimeter differences in your life that will make the massive differences. Have an awesome day. Speaker 3:       13:45         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about the Laws Irrevocably in Heaven: In life there are laws we all must obey by. While the laws of gravity and federal laws are highly recommended to always keep in mind, take a minute to think about the laws that pertain to you specifically. What specific laws pertain to your business or your health? Take some time to contemplate these questions as Dave shares with you his own and stories of both obeying and forgetting such laws. Tips and Tricks for You and Your Business: (0:54) The Laws of the World We Live In (2:54) The Consequences of Disobeying the “Law of Self-Care” (6:48) You Need to Play by the “Laws of Business” and the “Laws of Life” (8:07) Get Your Seat at the Table Quotable Moments: (1:48) “Now, understand, just by obeying the “law” doesn’t mean you are guaranteed a seat at the table. It does not guarantee you an immediate blessing, or gratification or anything else” (6:26) “It’s now gotten to the point where I am so appreciative, so grateful, for my physical body…” (7:05) “I would just encourage you at this time to kind of find out: What are those Laws? What are the things you have to do? Then, start doing them. Don’t become frustrated when it’s not coming right away.” Other Tidbits: Dave learned the hard way about the importance of health after the spinal surgery he needed to get Spending time to reflect on the rules you have to abide by. How much exercise does YOUR body need? Important Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:       00:17           All right, everybody. Welcome back. This is a fun day of recording. A couple of podcasts at back to back. I don't know exactly when he's going to become published or anything else, but I want to talk to you about what are the things I was studying just recently and I see so many. There's so many parallels and connections between things that are spiritual things that are Fizzer, physical and temporal, and so I was reading my scripture the other day and I came across one of my favorite scriptures. It says there is a lot. You're a vocable. He decreed in heaven before the foundations of this world upon which all blessings are predicated and when we obtain any blessing from God, it's by obedience to the laws upon which is predicated, or in other words, understand that there are laws in your life that you literally have to obey the laws to be able to get the blessings associated with that. Speaker 2:       01:02           Uh, and this applies not spirits thing that applies to physical things. Same. I see the same thing happen in my own life as far as physical. Uh, I would love to be a very, very fast runner, but the reality is, unless I'm willing to go pay the price to train, that is just not going to happen. I see. The same thing happened with, with people as far as their physical bodies. If you're, if you're dealing with a whole bunch of physical maladies and things, many of them can be cured just by physical activity, by water, by. I mean, there's, there are laws, nutrition laws, a lifting laws, cardio laws, all those types of laws that basically once you start obeying those laws, you start getting the benefits or the blessings of those. Now understand that just by obeying the law, it only qualifies you for a seat at the table. Speaker 2:       01:51           It does not guarantee immediate blessing or Grad gratification or anything else, and I think that's the thing I've always gotten so frustrated with is like, well, I'm. I'm doing what's right in my business here, but I'm not seeing it. I'm not reaping any rewards. I'm not getting the benefit that I thought would happen instantly. I built a phone, I built an optin page. I drove traffic to it, and yet I haven't made a million dollars in my funnel. Understand that is not how this works. The way it works is by starting to do those types of laws and finding out what those laws are and being obedient to him, it qualifies you for a seat at the table. It doesn't mean that it instantly happens. If it instantly happened, everybody would do it. So what happens for us, for me at least I've seen in my own life is I've seen this a lot. Speaker 2:       02:32           I'm really been focusing on trying to get more involved as far as lifting and starting to build more muscle mass. Uh, and a lot of this really stemmed from a surgery I had at the beginning of this year with my back. I'd never, I'd really focused the last few years on just diving in and doing everything I could to build, build our company, everything else. And I kind of let a lot of my physical body and energy and things kind of fall to the wayside. And I was only working out on occasionally that it wasn't anything consistent. Well, what happened was I ended up creating, or my body somehow started developing calcium deposits inside of my spine that was creating a bone spur that literally was growing into my nervous court, my nerve cord, my spinal cord that literally was preventing me. I was getting dropped, put where my, I couldn't pull my toes up and it got so bad at this time. Speaker 2:       03:28           It was literally this time last year where I finally went to the doctor said, listen, I got to figure this thing out, and he said, well, you literally. It got so bad that the day I went and saw the surgeon, he said, have you already eaten anything today? And I said, no, I haven't. He goes, if you alright. I said, I had. I'd already had breakfast and stuff. He goes, well man, I wish you hadn't because I literally take you into surgery right now. Says this isn't something that can wait anymore. You have. You literally have postpone and push this off to the point where he was concerned. I had done permanent damage to my spinal cord that I was going to be irreparable and I was not gonna be able to get any of the balance, the coordination back in my foot and I'm like, oh my gosh, is there, how late can this wait and push this off? Speaker 2:       04:15           I say, God, you know, holidays and Christmas. He goes, you don't understand how serious this is. I'm like, listen, I've gotten a family come in and he goes, Dave, listen to me. What is the first day you can get in here? Well, this was literally the two days before Christmas last year. I said, I've got my family coming in. I literally, the soon as I can get in will be the first. And so January the second of January it goes, all right, January second, you're coming in for surgery. So we went in for surgery and I remember during that holiday period of time, we were with some my family and I was sitting there and uh, we're supposed to go walk through this. The, these beautiful Christmas lights was this garden of Christmas lights and things down at Thanksgiving point in Utah. And I got to the point where I literally couldn't walk and they had to push me in a wheelchair. Speaker 2:       05:05           And I'm like, oh my gosh, I can't believe I've let myself get to this point. And I remember the emotional pain as well as the physical pain. I was having a thinking, why did I, why didn't I fix this? Why did I push this off so far? And, uh, we ended up right after we had Christmas. We went to a cabin and I literally laid in bed almost the entire time sitting there thinking, why would I? I know better. I know better than this. Why? Because I was so fresh with myself. So we went through the surgery on the second of January and I was amazed that you know how much I was at. The pain was gone, but the nerve did not come back and I remember literally my frustration. Even at funnel hacking live last year and thinking I still don't have control and the balance in my feet and it is. Speaker 2:       06:01           It's literally taken almost almost a year to where I can balance on one foot and my only reason saying that is I do. Whether it's in your own personal life or in your business to understand that just because I've done all the rehab and everything else, but it's taken over almost a year to get to that point. To where I can now run and it's now at that point to where I am so appreciative. So grateful for just my physical body and being able to get the nerve sensations back in my feet and to be able to run and to exercise and to do these types of things that I. my only reason I mentioned this is understand there are laws in business, there are laws in your life that you have to obey those laws to just qualify for yourself for a seat at the table and again, whether you look at it from a spiritual standpoint, whether you look at it, a physical standpoint, your business, your relationships, there are certain things you just have to do to qualify and I would just encourage you this time to kind of find out what are those laws, what are the things you have to do, and then start doing them. Speaker 2:       07:10           Don't get frustrated. It's not coming right away. I would have been really easy for me to get super frustrated and there was times over this course this last year where I was, where I'm like, listen, I'm doing everything I can and I still can't move my feet the way I want to move. I still can't feel the sensation at the bottom of my feet. I had this whole neuropathy thing where I wasn't able to feel sensation on my heel or my toes, but as I continued day after day, getting up at 4:30 in the morning, Mondays and Tuesdays and sometimes even on Thursdays to go and work out. I'm starting to get these things back and it's taken on again almost a year. A equality again, the surgery. That was the first thing I had to do to basically qualify myself to get a seat at the table and then it's literally been working out on a regular basis throughout this year that has now started to generate the sensations that I want back in my feet and my legs into being able to run and to enjoy the things which I used to enjoy without even thinking about it. Speaker 2:       08:05           So get my only reason to say saying this is whether it's in your own personal life, whether it's in your business, understand there are laws that are irrevocably decreed. Meaning it's just there's no other way around it. You have to do those things to just get a seat at the table. It doesn't mean you're guaranteed instant success, but it qualifies you for a seat at the table and as you continue to do time and time and time again, over time it builds up that muscle, the spiritual muscle, the temporal muscle, the physical muscle, the nerve sensation. For me, it's taken that much time and I'm grateful for it and so I just encourage you guys as I'm reflecting over the course of this year, all the things that I've done to get back to where it's almost a starting point. It's not even. It's not like I'm super fast. Speaker 2:       08:44           It's just I'm back to ground zero where I was about a year ago, and yet I would just encourage you just to understand that there are laws. Find out what the laws are in your business and your relationships spiritually. It might be start doing the things that you know you need to do and stick to it and I promise you over time it always works. So everyone please. Again, I this. I'm trying to learn to become much more vulnerable and sharing these things, and this podcast is a little more difficult than I normally share a. it'd be involved a lot of spiritual things for me. It involved a lot of physical things as well. Let me know if this is resonating, if this connects with you, if there's. If this is making sense and if it's appreciated, if it's. If I'm wasting your time, I want to know that I really, really do so please let me know if this type of a podcast is a value to you and if for some reason it's not letting me know that too. Speaker 2:       09:34           I really do. I appreciate the time and the energy that you put forth and listening to this and I want to make sure that I'm doing everything I possibly can to provide you the very greatest content of value to you. So again, if you don't mind, send me a personal message on facebook or instagram or send me an email a day to click puddles. Let me know if this is a value to you. Again, I look forward to seeing you guys at funnel hacking live. I really hope that everybody who's listening to this podcast comes up and says hi, and that, uh, you know what? I listened to your podcast and I appreciated. Or you know what, Dave, you really suck. These are terrible podcasts. I actually deleted all the podcasts I didn't want to hear from you again. Whatever it might be, I want to know. Speaker 2:       10:11           So again, hopefully if you haven't got your ticket to funnel hacking live, by all means go get your tickets at funnel hacking, live Dicom and give me the feedback. I really honestly, genuinely want to know if this is a value to you guys. If it's not, I, I, I need to know that I am going to continue to do interviews of other people who are successful and I'm trying to find out if my learning to share stories better and my, my finding my own voice if it's resonating, if it's helpful for you and if it's connecting. If it's not, I have no problem going back to just doing only a interviews because I enjoy those as well. But again, just let me know if it's a value to you, if it connects, it resonates. Most importantly, I really hope to see you guys to meet you. I love connecting faces to names and I hope to see as many of you as possible at funnel hacking live. So go get your tickets, funnel hacking live.com and have an amazing day. Speaker 3:       11:03           Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about One of the Most Expensive Movie Tickets He’s Ever Had: Last week Dave had an “interesting” experience as a customer at a movie theatre. The movie started late and then full on stopped working 10 minutes in. Tips and Tricks for You and Your Business: (1:44) Your “popcorn” costs $0.25 to make, is that worth more than your customer? (8:16) Spending the time and energy on the WHY people cancel (9:05) Your refund policies and attitudes can influence your retention rates Quotable Moments: (6:42) “If people understood the customer service impact and why it’s so important then literally instead of just giving out $0.25 of popcorn they would’ve saved hundreds of dollars in refunds and not ruined the customer’s experience.” (8:26) “I need to understand my customers better. I need to make sure that if a person is leaving, that there it is some reason that we cannot solve. Because there should be no reason for anybody to leave.” (10:15) “Are you creating more problems for your customers than you are solving?” (12:04) “If there is a $0.50 popcorn that I can provide to somebody to prevent the loss of a $25 sale, I want to know about i Other Tidbits: Dave should start getting an affiliate link for Lulu Lemon with how much he uses their customer service as a teaching lesson. Personal Message Dave if you have any concerns about Clickfunnels and how we deal with our customers. Important Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:       00:17         Right? Everybody. Welcome back. This is got to be a fun little podcast because it's a real life experience. I just had recently and I'm, I was listening recently to Russell's podcast. If you haven't listened to it, I highly, highly recommend that you do. And it's called he who has ears to hear. Let him hear. Uh, so if you haven't listened to that, I'll have a link down in the show notes. You can listen to. Definitely recommend you listen to that one for sure. And one of the things about this is I, I find in my own life as I'm out, that everything in life relates to a story, uh, in business in my personal life and I find so many different correlations and I'm, I'm trying to connect the dots quite a bit. So, uh, last night, um, my wife and I went out on date and she wanted to go see the new Harry Potter Greenwald movie for different titles of it. Speaker 2:       01:07         Uh, but this was what went to this movie and I thought, Oh, it'll be great. It's a fun little date night. Went out to dinner beforehand, had a great, great dinner, go to the show. We get to the show and first of all the show starts like seven minutes late. Not a big deal, but it was like, man, this is what's wrong with the movie. And again, not in, I was with my wife, so I really didn't care, but it was just fun to spend time talking to her. But she knows, she's like, man, these movies are starting later. I don't know what the deal is. And then we sit down and the movie begins to play and we get about, I think the movies like two and a half hours, like two hours, 20 minutes, a long movie. But we get about the hour mark and all of a sudden the movie starts to skip. Speaker 2:       01:47         It starts to like buffer. And I'm like, I would expect this at my house, but not in a movie theater. And so this movie starts to buffer and it goes on for a couple of minutes. And then I see someone come in, it looks like manager or something and they're sitting there on the front row. I think there are probably sitting there hoping that the movie was going to correct itself. And so they sit there and it gets the point where it literally just stops and you almost see this circle of death spitting going. It's buffering, buffering, buffering. I'm like, I didn't even know that's how movies played today. But anyways, it did. So, uh, the lights come on and the assistant manager basically stands say, Hey, you know what? Hey listen real quick, we're going to get this fixed right away. It'll take us just a few minutes and if you want to, if you've already bought some popcorn, go ahead and go get a refill on the popcorn for us on, on us. Speaker 2:       02:39         And she goes, it might take more than a couple minutes, might take you know, 10 or 15. And I'm like, Whoa, 10 or 15 minutes, that kind of changes my plan for the night. So I thought, you know what, I'll at least go get some popcorn and see what I can do. So I go out and get some popcorn. I thought, you know, I'm going to just see, see if they. What's the chance that they're actually give me a discount. I didn't buy any popcorn. So her offer was to refill for free. Popcorn had already bought. So I hadn't bought any. And so I said, you know what, listen, I'm in a movie theater 10 year. We're watching the movie. It got stopped. I'd like just a small popcorn. It's like six and a half bucks for this little tiny bag of popcorn. I'm like, AH, who cares? But if that accident, see I'm going to see what happens here. Speaker 2:       03:19         Said, you know, I don't mind paying for the popcorn, but can I get it even a discount on the popcorn because the movie's not playing good. Well let me go check with my manager. So it comes back from talking to his manager because Ah, if you already bought the popcorn, we would've given your refill. But since you haven't bought the popcorn, no, we can't give it to you. I'm like, so let's make sure I understand this here. This is popcorn literally might cost you twenty five cents for the bag of popcorn and you're saying no and you're going to destroyed. You're going to totally change my customer experience here. And then at the register, right next to me is another lady from the same theater, uh, and she says, Hey, go, can I get some popcorn? It's like, no, you will have to pay for that. She goes, well, can I get a drink and get anything? Speaker 2:       04:02         It says I'm just, I'm trying to pass the time while you guys are fixing this. Like, no, if, if, if you already bought it, will refill it for free. But if you haven't bought it that no, you have to pay for it. And I'm sitting there going, okay, listen, I think the movie tickets are like 12 bucks. So it's like 25 bucks for the two tickets from my wife and I, you're totally destroying the customer experience of what's going on, where all you had to say was to get up and say, listen, this is gonna be about 10 to 15 minutes, just free the inconvenience. Why don't we go ahead and we'll give free popcorn to everybody in the theater and a free drink and you would have totally satisfied everybody. So I, I said, well, you know, what? Can you go get your manager real quick? Speaker 2:       04:39         I just want to talk to them. So the manager comes back and she says, Oh, you know what? I'm sorry, I can't, I can't talk to you right now. I've got to get this movie fixed. I said, well, I'm actually in that theater. And she goes, well, you know what? We can't give you a free popcorn. It doesn't work that way if you've already bought it, we refill it. I'm like, fine. So she goes and, and I buy the popcorn. Anyways. I go sit down next to my wife and it's now been like seven, eight, 10 minutes and there's no chance or no sign this movies even get it started and everyone else is getting restless and you hear, you know, people are on their phones, lights are on, people are chatting. And my wife turns to me. He goes, you know, Dave, this is kind of crazy. Speaker 2:       05:16         We're going to be sitting here and when the movie starts, I've kind of almost lost the connection. And she goes, I can't believe they made you even pay for the popcorn. This makes no sense. Now that you know what, that's right. Um, I'm going to just go ask if I can get a refund on the tickets. So we leave. We go out and get a reef. I basically asked the box office said, hey, listen, I don't need, I've already paid for the popper and I don't care about the popcorn, but we're not going to watch the movie. It's, it's not gonna even doesn't make any sense for us. Can I get a refund on the tickets? Because, um, well, do you have your refund? Do you have your receipt? I'm like, I don't have my receipt. I said, I've got my debit card that I paid for it. Speaker 2:       05:57         With it goes, well, you really need to have your ticket stubs. I'm like, listen bud, this is not my fault. This is your guys' experience. Um, I'm on a date with my wife. And he goes, well, let me see. So it gets manager comes over and goes, you know, what, find a, I don't even know what's going on in the theater. Um, yeah, go ahead and just get there, give them a refund so we get a refund and I'm walking out and I'm talking to my wife about this and sitting there going, not only did I get a refund, I then saw three people behind me coming up and asking for refunds as well, and she's like, you know, if I don't even know if I want to come back to the theater and watch this movie again because we're halfway through it, just because I'll just wait until it comes out on video and then we'll just watch it at home. Speaker 2:       06:41         So I'm sitting there going, if people understood the customer service impact and why it's so important, they literally. So instead of giving out fifty cent cost to them for the popcorn, they ended up refunding probably hundreds of dollars of tickets and created terrible experience. So then we, we leave and I'm still in a state with my wife. I'm like, I want to make sure we end this with a positive note. And so one of my favorite things my wife loves is Lulu Lemon. So literally across the theater in the little village here in Boise is the legal limit. So we walk into Lulu Lemon and the experience is totally different. Walk in, we're greeted by people. They're like, oh my gosh, welcome. Are you guys doing Christmas shopping for someone else? Are you shopping for yourself? And I said, you know, actually were just shopping for my wife and said like, well what can we help you with? Speaker 2:       07:33         And, and she goes, I, unless I know what I want. And so she goes, picks out three or four different things, tries them on there. The customer service at Lululemon is off the charts crazy. I, she wanted a, a down vest. They didn't have the right size, so like you don't. If you'd like I can, we can get it for you. We can have it shipped here. We have shipped to your house, we can do it. Whatever you'd like and the customer experience is totally, totally different and sure enough what happens is we end up spending, I don't know, $140 or 150 bucks and at Lulu Lemon just to get a couple of pieces and the experience a customer services completely different mind. The reason I mention this is I was at the office yesterday and there was a person who had canceled and I'm like, I want to start finding out why do people leave? Speaker 2:       08:19         Because for me there'd be no reason in the world for anyone to ever leave clickfunnels and if they're, if they're leaving, I want to know why. And so last night I started having the same thought they can. I need to understand our customers better. I need to make sure that if a person's leaving, that there's some reason that, that we literally cannot solve because there's no reason for anybody to leave and I think in your own business and my business as far as for our sales teams and everything else, if we aren't doing what's necessary to provide the very, very best customer service to someone who's already invested in us, there's something wrong with us. It's not the customer's issue. So I get. My only reason I mention this is as you take a look in your own business, once a person has invested money with you, that trust is already. Speaker 2:       09:03         There is an exchange of trust that's taken place. You have to do everything possible to make sure that that experience is that you deliver not only the experience that they bought, but an experience. It's even greater than that. It's one of the things I love about Lulu Lemon because if you buy a product, in fact, we bought a gift for my daughter in law, Fran. And uh, there was a snag in the leggings and this has been almost a year and she brought them back to while she was here visiting last week. She takes them back to Lulu Lemon. They exchange it and give her a brand new pair with no questions asked. Norstrom works the exact same way. Costco works the exact same way. It doesn't matter if the customer is wrong or not. It's a matter of, of what is the value of that customer. There is such a eight. Speaker 2:       09:53         Understand even for a movie theater, it's not the $25 ticket for two people to watch a movie. It's the fact that they're going to come back again. They're going to bring their kids, they're going to come back with friends. Now all of a sudden there was other movie theaters that I can go to. Yes, this one's a little bit closer and it's more convenient. But if I have a terrible experience there, I probably will go somewhere else or I may just start buying more movies in at home. Understand what your old customers. You have to realize what is the problem that are you creating more problems for your customers, then you're solving what is the flavor in their mouth that they leave with? For me, it would have been popcorn. Give me a free popcorn. It costs you fifty cents and you would've saved a $25 sale. Speaker 2:       10:36         Um, so a couple things I'm going to say here real quick. If for some reason at click funnels, we're not providing you the very best customer service or things you feel we need to be doing different, would you please send me a private message? Let me know what that is that we value as a customer more than anything else. Again, we have or 70,000 customers. I know some leave it. I understand. I understand that I can't satisfy everybody, but if there's certain things that we're doing that we need to fix, by all means, I want to know what that is. So pleased. If there's something that you're aware of or that you're hearing about, reach out to me. I want to know. I want to find a way of correcting it, fixing it, and making it happen. Second, in your own business, I would encourage you to do the same thing. Speaker 2:       11:18         Talk to your customers and now we brought into a hillston validity. Start talking to our customers from a retention standpoint. We soon will be looking at at onboarding, making sure we have that kind of relationship. We're going to be looking at a migration team, helping people migrate from other services over to click funnels, because I want to know what that customer experience is. There's A. There's a trust between you and your customers, between us, between me personally in my, our customers at clickfunnels. I want to know what that is. There's no reason for a person to leave if you're providing what you believe to be the very best product and service, but there's a disconnect. You gotta find out what that is. So again, it's pleased if for some reason we're not delivering, I want to know because I don't want someone. If there's a 57 popcorn that I could provide to someone that's gonna, prevent someone from leaving from a $25 sale, I want to know what that is a. Speaker 2:       12:11         again, it's I love looking at life and comparing my life lessons to business and everything else. Hopefully you find value in this. Again, reach out to me. Let me know if this is, if these types of podcasts are valuable to you and if they're not telling me that too. I don't want to. I value your time. You're taking time to listen to this and it's the only thing I cannot give back to you as your time, so please let me know if this is a value to you, let me know. If it's not, please let me know that as well. Have an amazing day and again, thank you for taking the time to listen. Speaker 3:       12:41         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or that you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to about Protecting Your Achilles Heel: Dave has a fascination with Greek mythology and their stories, after all creating and telling stories is his job. Today he wants to help you see just how the story of Achilles’ Heel applies to your life and the concept of your ONE THING. Tips and Tricks for You and Your Business: (3:07) We all have an Achilles Heel in life, these can have a negative impact on our business and our performance (5:39) Don’t let your Achilles Heel derail your business or your life Quotable Moments: (2:19) “What is the one thing that stops me? What is that one thing that when everything is going great and I don’t protect this one area, life is going to change.” (2:27) “For me, I can tell you that my one ‘Achilles Heel’ is my relationship with my wife” (3:18) “I encourage you guys to first identify what your Achilles Heel is. Then once you found it, find out how you can protect it.” Other Tidbits: After 25 years of marriage, Dave is still a rookie at the whole thing. Your relationships can fuel and derail you while at work and both can be controlled and managed. Important Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Hey everybody. Welcome back to funnel hacker radio. No, I'm Speaker 2:     00:19         super excited. Kind of talked about this. A story today. This is one of the things I love Greek mythology. I'm always been impressed just by the, the characters and the battle between the gods and the mortals and mortal man and an and mortal men trying to explain things. And so I've, I've always been really impressed in Greek mythology is one of things I just have always loved, but one of the stories at is probably the most popular stories throughout the entire time here is that of, of Achilles Achilles. Uh, his mom, his name was thetis and she was immortal. He's, she was married to a mortal who is king of the [inaudible]. And what happened was she wanted to be a protect her son and make him as vulnerable as possible so that he wouldn't be hurt. So thetis takes her son Achilles and grabs him by the heel and dips him into the river styx, and by dipping them into the river styx, he becomes Louis am almost immortal. Speaker 2:     01:16         But to the point where he's completely in, there was nothing that could hurt him except for the little tiny spot where her finger and her thumb held him by his Achilles tendon or his heel as she dipped him into the river styx. That's the only cake in his armor. It's the only weakness that he has. And so again, he's involved in the Trojan war, becomes one of the major players in the war and kills hector right outside the gates of the city of Troy. And it's just really the most one of the most important players in in that whole battle. But all of a sudden the gods get angry with him and a person ends up shooting his Arrow and the Arrow is literally directed by the gods into his Achilles tendon, into his heel and kills Achilles. And it just destroys the army and everyone else because they thought this guy was completely, literally immortal, almost unstoppable. Speaker 2:     02:12         And I've thought so much about that in my own life as far as what am I, what's my own Achilles heel? What is the thing that stops me? What is the one thing that when everything else is going great, I know if I don't protect this one area, I'm going to get life's going to change. So for me, I can tell you my Achilles heel is the relationship with my wife. There's nothing else that matters in life. Aside from my love for my wife. And the reason it's so interesting to me is literally life can be amazing. Every will be going perfect in every single part of my life, except if there's something not going well at home. It literally destroys everything else. I stopped publishing. I stopped being able to to tell stories with impact. I stopped being able to communicate the level I want because subconsciously I just know there's something I've got to fix their. Speaker 2:     03:02         It's of the reason I mentioned this to you is every single one of us have our own Achilles heel. For some it's a relationship with someone that means the tons of them. Others, it might be their business, might be your Achilles heel, it might be your physical body, it might be whatever it is, and so I'd encourage you to kind of find out first and foremost, what is your Achilles heel and then once you've found it, how do you protect it? So for me, one of the things I've realized is the best way for me to protect my Achilles heel with my relationship with my wife is to make sure that I'm spending quality time with her. And again, if you understand the five love languages, the number one level language, my wife is time and it's not time, it's quality time. I've made the mistake many times of being there physically, but my mind is at other places and that doesn't count. Speaker 2:     03:50         And so one of the things I'm realizing again, just celebrated 25 years of marriage and it's. I'm a real slow learner here. I guess I think I'm realizing and understanding is the importance of protecting that part in my life. And the reason I mentioned this is a we. So we just went through the Thanksgiving holidays and I didn't realize how stressful they were for her. This is the first time we've actually have had a, all of our family or our, our, our kids, everything else. And then her parents come to our place for the last 25 years we've always gone to her parents' place or to one of her siblings for Thanksgiving. We've never had it at our house. So I didn't think I thought this can be a great experience and everything will be awesome. But what I realized was I wasn't as involved, I wasn't as helpful. Speaker 2:     04:38         I wasn't aware of the things that she needed. And so all the sudden I started seeing and feeling things disconnecting between she and I, which was impacting me and my businesses impacted me and my emotions and impacted me in so many other areas. I'm like, what is going wrong? Everything is going fantastic in my life. We have all this family come in. And what I realized was I was disconnecting with her. And so today we actually have. I planned, our kids are gone for the weekend. Uh, they all went down to Utah to spend time with her brothers and so I thought, oh my gosh, it's just gonna be this great romantic weekend. Just the two of us had planned this trip. We're going to go up to mccall and just get away. And what I realized was what was most important to her wasn't the trip or it wasn't, it was dave, listen, I literally just want to stay home. Speaker 2:     05:21         I just want to be together. I just want to be able to focus on no one else, but just the stuff that I haven't been able to do. And so we, she literally is downstairs. I'm upstairs in our theater recording this. She's downstairs just literally having quality time just for herself. And so my only reason I mention this is as you take a look in your own business, there are things that you have to understand. There are principles that if you mess up, it literally will derail you. And for me, I know over the last week or so, I haven't been as effective in any part of my life because subconsciously I knew I wasn't protecting her. I wasn't doing the things that she needed and that is my Achilles heel, so just understand in your own business and your own life, you, everybody has an Achilles heel and you have to find out what that is and once you find out what it is, you didn't have to everything possible to protect it. Speaker 2:     06:13         For me, I know before we moved here to boise two years ago, one of the things I used to travel a ton and one of the things we used to always do was I would make sure I'm on a quarterly basis that we would get away and it was easier when we lived in San Diego because we literally could go get away and we can go to la. We go to a place in San Diego. We go just a one night getaway and not that it's impossible here, but it's a little more difficult. And so that's why I'm starting to try to find things that. What are the things that strengthened my marriage? What are the things that strengthen my relationship with the most important person in my life? And so I'm really trying to try to pay more again, I keep kicking myself going like, Dave, you're into this thing 25 years, you should have figured this thing out yet. Speaker 2:     06:55         I haven't. Uh, it was fun. I was sitting there talking to my son who is, this is his first year of marriage. So it's kind of a, it was like a 25 year gap between he and I on this and has had the opportunity to talk and just about marriage and relationships. And as a man, one of the things that I, I always want to do is I just, I want to solve problems. I get paid to solve problems in my personal life and my business life. It's, I'm a problem solver. And so I get very, very focused on solving problems. And so some of the things I've realized with my princess is she doesn't want me to solve those problems. What's she really wants is me just to listen, just to be present, just to just do nothing. She doesn't want her to problem solve. Speaker 2:     07:33         She just wants to have someone who feels her pain and relates. And so there's a video I'll have a haven't posted down and a link below in the note in the show notes and if you wanted you to go to youtube and I think it's called a, it's the nail in your head and it's basically a conversation between a man and a woman and she starts off and she sits there and complaints. She goes, oh my gosh, I have this like throbbing pain. It's in my head. And it's like, it's like right between my eyes and I feel like every time I've even put on a sweater, I feel like it rips, it snags, tears and it's. I just can't explain to you how painful this is and it he's looking at her, staring at her going, I'm a sweetheart. It's because you have a nail in your head. Speaker 2:     08:18         And she gets all frustrated. She was, why are you always, why won't you just listen? Why don't you just understand? Why don't you feel? And I'm going, I totally understand this guy. It's like literally, if I can just reach out and pull this nail out of your head, it will be all gone. That's not what she wants, what she wants us so much as to care for it to listen and I'm I'm trying to do with that better. My. The reason I mentioned this to you guys is understand in business, in life, everyone was having an Achilles heel and I just highly recommend that to take the time, especially during the holidays here, figuring out what that Achilles heel is and do everything you can to protect it. I'm, I'm going to try to do even more and over the course of this next year to make sure I protect the Achilles heel of my life, which is the relationship with my wife, which is the most important thing. So again, just realize we all have an Achilles heel. Find out what yours is and protect it. Speaker 3:     09:04         Hey everybody, thank you so much for taking the time to listen to podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to James Smiley: James reached out to Dave recently and asked if he could do this second podcast with him because of all the things he’s had the opportunity he’s been accomplishing. The best part about it all is that most of what he wants to talk about is the little things everybody easily forgets that makes the biggest difference. Networking happens to be one of those things. James has found he does better than most people because of the QUALITY of the relationships he builds through something he’s always focused on: contribution. Tips and Tricks for You and Your Business: (2:48) The systems for high leverage (4:10) “Contribute” from James Smiley’s perspective (6:30) The Highest Leverage Move comes from using other people with contribution in mind (10:54) James Funnel Hacked his way onto Russell’s radar. Who’s radar do you want to find yourself on? (12:44) Your webpage should highlight exactly what your dream client is looking for, get those stats on there. (15:02) Selling Kevin Harrington when he only gives you 11 minutes (16:20) Network to Network (19:00) Who’s the gatekeeper to your networking (21:38) Network with those you know you are able to contribute to (24:54) Understand how the person you want to meet with thinks (28:00) The Long-Term Play Quotable Moments: (2:22) “What I’ve noticed through life, whether it’s through working with sales, working with sales teams, or helping solopreneurs is there’s a way to create leverage, extremely high leverage,  and it’s a system.” (6:54) “So you can see, if you don’t start thinking about the word ‘contribute’ but you start thinking about using other people’s platform or money, the whole system doesn’t work.” (13:24) “There’s a lot of little things like that which I started doing. And you know you never really know if anybody is seeing it, but chances are if you’re doing the right thing they’re going to take a peak at you.” (16:10) “‘I’ve seen your videos and I like it’, those little phrases show me that my little personal branding and marketing out there synergized with him. So it allowed the conversation to move forward because he had more trust with me.” (20:57) “You have to be on point, like when they look at your stuff would they think ‘James is one of us’?” (22:48) “Networking to network is incredibly huge, especially if you figure out how do I honestly contribute” (30:07) “If you contribute to people in the right way, the relationships and all the things that happen, you can take over your Dream 100 in a way that you never thought possible.” Other Tidbits: A quote from our dear James Smiley, “IF YOU’RE NOT USING CLICKFUNNELS, WHAT ARE YOU DOING?!?” If your main goal is to make money off of somebody and not improve their lives, business, relationships, health, etc. then they’re going to find out. Once they find out, they’ll find somebody else sooner or later. Tony Robbins, Russell Brunson, James Smiley, and all these other people have 24 hours in their day just like the rest of us. What they’ve done differently though is they’ve found out how to leverage their time to “hockey stick” up. Get the numbers to make yourself “one of us”. You must contribute sincerely for any form of networking to have a lasting effect. Important Links: www.JamesSmiley.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker Speaker 2:     00:18       radio. This is going to be a ride of your life guys, because I have the opportunity having the one and only Mr James Smiley back on the show. James, welcome to the show again. Woo. What's up? I am so excited. So for those of you guys don't may not know James Out. We did a podcast a while back and I want to make sure you understand this is a guy who's been around for a long time in this whole digital marketing space. He's done over $210 million dollars in digital marketing. I actually in his early twenties, actually I IPO to SAS company, which is super, super cool. Something I have yet to do and has worked with three of the fortune 10 companies. This guy basically knows what he's talking about and he approached me and said, you know, Dave, we did this awesome podcast awhile back, but I've done all these cool things recently and I want to talk about some of the stuff way back when that everyone's already forgotten about and I thought, I love all the deep dark secrets of things that people have forgotten about. So with all that said, James, take us away and let's just see where this is going to go today. Speaker 3:     01:10       Awesome man. Well, I appreciate you. Appreciate Click funnels. If you're not using click funnels, what are you doing? So, um, we ever since it came out, we've moved everything there and it's just been awesome. Appreciate you, appreciate the community and all you guys and gals out there and everything that's going on in the funnel hacker world. So, um, but yeah, you know, one of the things that I've been sharing with our coaching students, you know, we've been super fortunate or blessed or everyone to call it to. We brought on a hundred and three students since me and you last talked, I think it was an August of last year, around the 2017, um, and we do a 15,000 and $5,000. We did a hundred and three students and one of the biggest things that people have been wanting to know and, and it is like how do I get, how do I, how do. Speaker 3:     02:01       Because like, like in business, you know, you, like you have people who have like regular acceleration, right? They just like if you were to graph it, they have a gradual growth or maybe it's like staggered up and down lows and highs. But then there's like those hockey stick moments, right? Where like somebody goes from where they're at and the hockey stick way up and then they plateau and then the hockey stick again. And so what I've noticed through life, whether it was sells, uh, working my own sales teams, running, running with a big company or helping solo preneurs is um, there's a way to create high leverage, like, like extremely high leverage. Um, and it's a system that I really, to be totally honest, I learned it from chat from Chet Holmes who started the dream 100 stuff. And this was a system that he, uh, talked about in, in a VIP session that I was at a, um, I was at a thing with Tony Robbins in chat. I want to say it was like 2013 or 2004. And um, and I learned this, but he's like, this is so, so good that I don't publish this because people can really take it the wrong way. And so, uh, so I wanted to share, Speaker 2:     03:13       have to understand, we talked a lot about dream 100 and even just don't understand the depth of dream 100. It's so much more than just creating a list and send them out a package. So much deeper than that. And Russell spent a whole bunch of time at our traffic secrets course that we did in October down in Phoenix and just blew everyone's mind. And that's why when you were talking to me about this whole idea of, of it being used for good as well as for evil, it truly, truly is and can be. So with that caveat, I want to make sure you guys understand when we're talking about this, we assume that you guys are gonna use this for good and that you're not going to turn this around and uh, destroy people's lives with it. But with that, I really want to kind of dive in. Jane's really kind of go into this whole idea as far as contributing. I know that was one thing that we were talking about. What exactly does that really, really mean from your eyes? Speaker 3:     04:00       So this was back in a chalkboard day. There wasn't whiteboards. And so, um, uh, Chad had wrote the word contribute. He said everything I'm going to now for the next hours, if you don't understand this word, you're going to screw up everything I'm going to tell you because people are going to realize at some point you're taking advantage of them. And when they realize that everything you just did is going to come crashing down on me and then the rebuild, that reputation could take you years, you know, or you may never be able to recover from that. And so, um, so he really, he sat us down and he said, I want you to think about, do you actually have the best intentions for the other person before you do anything before you contact them for you, follow any of this stuff if you don't, if your main goal is to make money, he goes, I promise you this is not gonna work. Speaker 3:     04:52       And it may work on one person, but he goes, eventually it's gonna catch up with you. And when somebody realizes you're taking advantage of them, it's over. And so he really, Harper was work contribute. And that's where this whole system starts with what I teach our coaching students. I'm glad to share this with everyone out there that like what I'm about to share with you, if you don't have that, that, that mindset of like, I want to do this to help someone else more than helping me. Right? Like if, if I can't find that gratitude, like even in this, you know, like, like I reached out to you, um, and I'm using the same process I'm going to share, you're going to see like I'm using the same process, but in my heart I'm like, if I can't, if I don't have complete gratitude, like in me just being able to network with Dave, help his community, how, you know, like if I can't contribute into your world from a pure perspective than everything that I'm doing is going to come crashing down, you know. Speaker 3:     05:52       And so, um, so that's really where this whole starts out is, you know, really focusing on contributing to people. Okay. So that's kind of, there's really a five step system. Um, and so I can just run through those real quick. Is that the awesome? Yeah. Okay. So number one is contributed. So you got to think about like how you come up with your dream 100 lists, all the standard stuff that Russell talks about in his book and all that stuff. Like, like come up with your dream list. Okay. Then then you think, okay, like how do I carve out a few of these people in like, like the most strategic ones, the ones that I can get the highest leverage move. And so I'm just a side note. A lot of people say, well, what is the highest leverage move means basically highest levers. Move means how do you, how do you use other people's stuff? Speaker 3:     06:33       So I called P. A lot of people are opm, other people's money, opt other people's time. But you've got to think more but more. Okay. You can use other people's data, you can use other people's relationships, you can use other people's platforms, you can use other people's intellectual property. You like infinite, right? Um, and so, so, so you can see how like if you don't start thinking about the word contribute, but then you start thinking, how do I use other people's platform or how to use other people's money. Like the whole system becomes warped, right? It becomes about me, about, you know, um, and, and I'm not actually adding value into the community. And so, um, so like, like the, the way that I've seen people get real hockey stick growth, whether it was a company, a sells startup, whatever is they figure out how do I create the highest leverage move with my time or, or with, uh, with, with, with my investment or with whatever, with whatever the asset is. Speaker 3:     07:36       And so I'm like, if I were to go out today, uh, like you, you and I both know, like, like, uh, me, you, Russell, Gary Vaynerchuk, Tony Robbins, we all have the same amount of time. We all have the same amount of, of like no one had 35 hours today. Everyone had the same, you know, 10, 12, 15 hours to work. Like we all had the same amount of time. The only thing is some people figured out how to create more leverage with their time. Right? And to me that is like the true essence of d, 100. It's like how do you create more leverage with your time? And so typically it's using other people's whatever, right? Other people's time, money, network, email list, facebook page, podcast, a coaching group, whatever. And uh, and then in return, like, you know, like, like you're helping them, they're helping you. Speaker 3:     08:27       Okay. So number one contributed to the number two thing that chat started showing us and I've summarized it up into this is okay. So like if I carve out like 10 people that I want to talk to that I really need to network with. Okay. So like, let me just be totally honest here. Okay. I could say Russel, I could say, um, there's some people on Shark tank that I wanted to get ahold of. There's some people, you know, there's, there's some key individuals, right? So, okay. So the first thing I need to do is actually write out like how can I actually contribute into Russell's world? I literally did this a couple years ago. I was like, okay, like what could I do to be different? Like, how can I contribute to him versus like, you know, every time I see him, like, hey man, I got this thing, I got this idea, you know, and you know what man, like if we just partnered up, I give you 50 slash 50 men, you know, and I'm like, come on now like how many people are or be one of those people who's like, you know what, me and my product is so good. Speaker 3:     09:22       Russell. Like if I just got sales I would be good. It's like you just like, I can't, you know what I mean? Like you can't believe it is. I literally got an email from a guy who's actually has a lot of fame, uh, people would know him and you'll be at funnel hacking live and everything else. And it was interesting because he's like, listen, before I fire up to funnel hacking, live on a fly over to meet with, with Russell and just kind of go through a couple of things with the real fast. I'm like, why? And what is the value? Russ is going to get out of this besides, you are going to come to the office. I mean, it was just interested in like, oh, you know what, it doesn't work that way. Yeah. And so, okay, so contributing number one. Number two is I need to figure out how to summarize data that my d 100 is going to, uh, it'd be impressed by. Speaker 3:     10:13       Okay. So this, this one really shocked me because I was like, why is this so important? Okay. So like one thing that, one of the things I've learned around Internet psychology through the years is numbers tend to mean more than just words. Okay? So it's a reason why people will say like, we've reached x amount of people, right? Instead of saying, uh, you know, like even Louie's started here, it's like, hey, you can say, Hey James Smiley's a good digital marketer or a great digital marketer, but when you say numbers, he's done this amount of sales. He's done this, he's done. You know what I mean? It, it registers in people's mind fast. Okay? So if I'm going to really drive a highest leverage move d, 100 strategy, I need to think about how do I move numbers to the forefront of my marketing so that when I'm going to, she's Russell for an example, when Russell, if he eventually ever looked at my site or sees my webpage or sees my facebook page that he will see a number that means something to him or he'll go, oh, like, like chet used to say, you want them to, you want them to start saying he's one of us. Speaker 3:     11:16       Like, so I love that analogy because I think that's really super critical. It's, I were just talking about our to calm a couple of word winters. We have 411 two Comma Club award winners right now. And so it's nice because it again, it groups you into that. Now you're there. One of us. I love that announced. That's great. Yeah. Yeah. And so, um, so like, so like I started a by the way. So Larson told me to, to talk about this more because I told him how I, how I got to know you guys. And Russell, and he was like, dude, this is one of the smartest 100 strategies ever. He's like, you gotta talk about this more. So, um, so, uh, so because I told him how is using data that I thought Russell would like. So like I'd listen to those podcasts, I'd watched all this stuff and I'm like, okay, he's saying like he wants, this is way back when he's like, I want to be the fastest growing SAS company. Speaker 3:     12:11       So then I started using like language, like, uh, I was a part of iop on one of the fastest growing sas companies in Silicon Valley. Like specifically saying that I feel like if I knew Todd Russell, like somebody saw it, they'd be like, oh, he's one of us like in subliminally. Right? Um, and so, uh, but, uh, but for, for other people that might mean like, like, like in the btby world, like somebody may not be interested in how much revenue you make, they may be interested in how many distributors you have or, or maybe they're more interested how many customers you have or something like that. So like, I try to encourage people, like on your website, have data that summarizes something that you, that your dream client is going to go, wow, this. I'm impressed by this. So I heard Tony Rob Russell say once on his podcast, he said, Tony Robin, he has spoken to 10,000 B, two b sales reps. Speaker 3:     13:03       okay? Somewhere. He said that on a podcast and he was impressed by it. Well, I knew because a corporate recruiter had told me this, I had spoken to 12,000 B, two b sales rep. I was like, yes, I'm going to put this on the front of my homepage if Russell ever received that. James is one of us, you know what I mean? And so, um, there was a lot of like little things like that that I started doing and um, and then so and I didn't know, like you never know, like if somebody really seeing it or not, but, but chances are if you're doing the right things, sooner or later they're going to take a peek at you. Right? And, and if these are the little things that make somebody start calling, oh, maybe, maybe he's like us, you know? Um, okay. So the third thing, Speaker 2:     13:44       I'm going to step back on that because I think that helping people understand that they're one of us is such a huge, a huge thing in networking, um, because you'll talk to people talk about, well there's a level b level c level type of relationships. And uh, again, you were talking about Steve Larsen and his whole big thing is, you know, you can reach one level up as I've heard him referred that a million times and I think it's important that as you get to know what your, what your group or your level is, what does that one level above you, what's that one level below you? And whether it's, again, whether you mentioned as far as revenue or, or contacts or whatever the number is, but realize that everybody has some number. I guess these days, a lot of people, as far as we're dealing with a lot of influencers and their numbers are you. How many youtube followers? Yeah. How many instagram, facebook, whatever. That may be, and those numbers basically say, okay, you're one of us and I think this, oh, critical that, and I appreciate James that you mentioned. It's not just revenue, it's not just these numbers can be anything, but the key here is numbers, numbers or something. People very quickly can just, it's a scale and they say, okay, that's, I'm in that same area. I'm in that you're, you're one of us or you're better me or one lower than me, Speaker 3:     14:52       whatever it might be. They at least know where they fit. And I think that's the big thing with a lot of marketing is people want to know where do I fit in this ecommerce or this whole cosmos here. Yeah. I recently struck a big partnership with Kevin Harrington from Shark tank and I won't talk about the whole details, but one of the things I will say is I knew the specific type of numbers he wanted to see and so I move those to the forefront of my marketing, of my, of my personal branding. And um, so I got on a call with him one day and he's never talked to me before and he goes, James, I've heard a lot about you. And he goes, ah, he goes, but I, I hate to tell you this, I got to cut this call short. He goes, I have 11 minutes, pitch me, go. Speaker 3:     15:35       I was like 15, I have 11. Exactly. He's like, yes, you have 11. Go in. And I was like, okay. So long story short, in 11 minutes I struck a big deal with them in the other people on the phone were like, we never seen nothing like that. Even even, um, uh, Kevin's brother Brian or his son Brian was like, okay, I seen all the pits people pitching. I've never seen minutes. And um, but the reason is because I had him preframe through all this stuff. I'm telling you, like I had preframe because of the data. And he said little phrases. He's like, I've seen some of your stuff. I've seen some of your videos. And I like it. Like those little phrases tell me that my little personal branding and marketing out there, it's synergizing with him and that's how I got on the phone with them. Speaker 3:     16:20       And so it allowed the conversation to move forward because he had, he had a little bit more trust with me because he was kept thinking. I think James is kind of like one of us, you know? Um, okay. And then. So number three is, I'm a check called this something else, can't remember, but I call it network with the network. Okay. So like when I wanted to become friends with Russell, I'm like, man, this is gonna be like, hard to get to know Russel, right? So, um, I was like, okay, like this is a total chet holmes strategy. I'm like, okay, who are all the people around Russell? And remember this is like two or three years ago, okay, who I guarantee you I could get ahold of them. And then so I was listening to the podcast and he's like, Oh yeah, I'm hiring this kid named Steve. Speaker 3:     17:04       I'm like, I bet you I can get ahold of that kid. I'm not kidding you. That's the first thing I thought. I'm like, I guarantee you, I get a hold of that kid. Like he's a Newbie, you know what I mean? So, and then I started looking up and I'm like, this is no joke. I'm like, oh, there's, there's this dave guy. Oh, this is Dave Woodward Guy. There's this guy named todd. There's, um, then I, and then I realized there's John Parks. Um, and then like back then he was talking about certain inner circle people. So he had mentioned I'm a funnel that some guy named Henry had done for him and I had no, he didn't even mention Henry's name, so I like, googled, looked on his friend list, like figuring out who the hell is this Henry Guy because he just talked about Henry Henry must be a friend. Speaker 3:     17:47       And so like what I did was I started figuring out how do I contribute to sincerely until all these people's lives. So, I'm not kidding you like this a little bit embarrassing, but it totally like I had you Larson had all you guys on my list and I was like, okay, how do I like sincerely, like, like add into these people's lives. Okay. And then, um, so when I first told, I told, I told this at the, uh, at a mastermind I was with Steve and I said it from stage one. I said this, Steve Goes, that happened, that really happened. Let me tell you what happened. So I told. So the whole idea here, okay, is that someday, maybe you guys will all be talking to Russell in. Somebody will be like, well we should try to get into btby and then someone will be like, why? I notice James Smiley Guy, but I don't know, like nobody really knows him. And then somebody else in the circle would be like, James James Smiley. Like the guy, you know that guy. Oh yeah, he's totally cool. And then somebody else would be like, James Smiley. And this also like the idea is that like everyone kind of knows james and Russell's like, who the heck is named Smiley God? Why do I not know James Smiley? Speaker 2:     18:58       Seriously? Oh my gosh. I can tell you that networking with a network is probably the most understated issue. And people just don't understand how important that is. I've seen that so often in my gosh, in my own business over the years I've noticed that that has been a huge, huge opportunity for me. A kind of also goes back as far as making sure you understand who the gatekeepers are, that you network with the gatekeepers and that's your, you're nice to the gatekeepers. And it's, it's so funny because uh, I mean literally Russell's my officer like four feet apart. I mean I stepped through the glass and it's, it'll be funny where he'll get the same package I will get and I know exactly what people are like, well, if I can't get to Russ, I'll get to dave first and then I'll use dave to get to Russell. And I like, I know the game, but I think it's cool that people are playing the game because I think that's how it's so critical. More people who know you, who have a point of reference in a frame of reference for you, the easier it is to have those types of conversations when, when again, the name comes up, it's not like it's going to come up all the time, but when it does, you want there to be a positive relationship with that, with your name or whoever else that might be. Speaker 3:     20:04       Yeah. Yeah. So, um, so I, uh, uh, I, I said that from stage one time [inaudible] Larson stopped. Everything goes to, he goes, that literally happened one time. He's like, we were talking about like a new version of the website or something like that. And he's like, that literally happened. He's like, two or three of us knew who you were. And Russell said, who's James? I don't know. Yeah. And, and, and, and so I didn't say any of this, but we all know, like people like Russell use the internet, use their phone like with somewhere within the next 24 hours, the next hour, I guarantee you, he looked up to see who the heck is James. Sure. So, so like every one of the listeners to understand like, this is why having your stuff on point in having data summary, because I mean you don't have like an hour for this guy to look at your stuff and you might have in seconds. Speaker 3:     20:55       So you gotta be on point and so you gotta think like, okay, like what is this person? If they were to look at my stuff for 20 seconds, would they go, James is one of us, you know? And so, um, the, so the, and the whole thing around network when the network is like understanding that first word contribute. So it's like how do I actually add value to Steve? How do I add value to John? And so like, I'm like, I didn't know John at all. But um, so there's two little hacks that I've learned over the years or we're doing this over 10 years with network, with a network. One is finding somebody who is, um, I don't know if it's right to say, but finding someone who's younger is easier to network with in finding someone who's an up and comer is definitely easier like it because not only that, you can contribute into those people's world really, really fast. Speaker 3:     21:45       Like you can tell them stuff, help them, give them encouragement. Um, you know, like, like I've sent, I won't say who, but there's multiple people on that list. I've sent them big deals, I've sent them, you know, I signed a deal and I broke or the services out to them. I like message. I'm like, Hey, um, you know, I got this deal in a, all you need is this, this and this, and I can wire you $8,000 right now. Like what? Like, who is James Smiley? Like I don't even know who this person is, right? But, but now, like I built longterm relationships with those people, um, in like, uh, in, like when you really do that, right? It's almost like this becomes flawless because you become friends with the people who your dream 100 person is friends with, you know what I mean? And um, and so, and it's a really cool thing because you don't have to push your way in, you don't have to try to, you know, insert yourself. Speaker 3:     22:37       Like it just happens kind of organically, you know. Um, and so, so anyway, um, so yeah, so networking with the network is, is, is unbelievably huge, especially if you can figure out like, how do I honestly contribute. Okay. Um, one like 32nd story I'll tell you about something I did with John Mckay was I bought 'em fill your funnel a number of years ago. Okay. And um, you know, like I thought that was a lot until, you know, like, like it was like 30, 3,500 bucks or something like that. And it was like, it was awesome. Right. And so, like here I am in this group and I wasn't going to be totally honest. Okay. I wasn't 100 percent sure how I was going to use that content. But one, okay, there's a couple of things I realized. Number one, John was in there, it was messaging in the group a lot. Speaker 3:     23:25       And so like every time John would say something, I would back them up, you know what I mean? Like, like, uh, and so I was, I kind of became friends with them in there, you know, and then I would post like a testimonial or two of like something cool that I did based on something he said. And so I think just over time, like I don't, I don't, I don't think like me and John are like, know we don't really talk a lot, but I will tell you like the few times we do talk it's like he, I think he's like, he's Kinda cool. Like James is like one of us, you know. And um, and so, but I first met him in this group. So I want to say something like, I bought my way in to a relationship with somebody like that because I figured if I bought my way into this, the people that are in there managing this are probably going to be people who Russell knows. Speaker 3:     24:12       You see what I'm saying? Oh, I totally agree. Like whereas some people they just go into it with the, you know, they don't think about those kinds of. Yeah, you know what I mean? They don't think like, not only that, like you're in a group of couple of hundred people who are, you just spent like $3,000 on something. Like you're in a group of cash buyers. Like why would you complain of 80? Like there's, you can build friendships, relationships, all those kind of things. But um, but anyway, but that's, that's like my, the first time I really interacted with John, I just saw, I was like, how do I contribute? How do I contribute? How do I make this fun? How to make this engaging for him. Okay. And then the fourth one is, this was a little bit psychological, but it's like the most ideal thing is if you can understand how the person thinks, because one thing I did not know is I did not know or even think Russell was an introvert. Speaker 3:     25:05       Never thought that. And um, and so I'm glad. Like I would listen to him and go, man, like this dude's an introvert. Okay. So like if I ever meet him, the last thing I want to do is come up to him like, oh my God. You know what I mean? Like in, in the few times I've seen I'd been around him and seeing people approach him. I'm just sitting there laughing, going, I have no idea. Like they're well meaning good people, but they have no idea. Like, you know, I was at the Mellon texts event, I think, and Russell's crushed it there. And uh, and then he was out in the hallway I think, and there was like 20 people around him in a circle. And so I walked by that day I walked by, um, and uh, and so I'll just Kinda, just for time I'll, I'll put four and five are kind of similar. Speaker 3:     26:00       So a four is like, you want to start mirroring the person. This is a lot of Tony Robbins stuff like marrying the person. So like, um, so one of the things that I did at that event was a, I noticed that you guys would always have a camera person and a lot of times it's you or somebody like holding the b roll camera, right? The vlogging camera will like, I'm message John Before that event. And I said, hey dude, I'm, what camera are you guys using? And he said, I don't know man, let me check it out. Because we were friends. He was like, dude, let me check it out. So he came back and told me the camera you're using so that I told my camera girl, I'm like, hey, they're using this camera, go buy it. And then she was like, Hey, I can get one that's just slightly better. Speaker 3:     26:43       I'm like, that'll be even better. Like the upgraded version that will be better. And then, uh, so we bought the same tripod. It's the same camera. And guess who, the only two people at this event were who had camera people, you and me. And so I did that. So because I knew that I would be in the vicinity of Russell and I wanted to try to get his attention in a non, like, you know what I mean? I wanted to try to get an intention and so I was like talking to Caleb and people like that. And I remember seeing Russell in the corner of his eye look over at us and he's like, I guarantee you he's probably going, who's the other dude with the camera? With a camera person following them around. Like, who the hell does this guy like, I don't know, maybe he knew, maybe he didn't. Speaker 3:     27:29       But um, uh, but I distinctly remember him, like continuing to look over and we would connect a little bit. And then, um, uh, so when he was out in the hallway, uh, I, I saw him and I told him, I camera goes, I was a communications committee. And I was like, Hey, so, so we walked out and uh, and so I'm walking out, my camera person is following me and there's literally 20 people around, Russell and I can just tell he's like, I mean everybody, I'm sure it was like super nice and cool, but he was just drained. He was just like, dude, get me out of here somebody. And so I walked by him and he kind of looks at me out of the corner of his eye and uh, and he just kinda like opened his shoulder just I think he just wanted to see, like if I was going to say it, say what's up or whatever. Speaker 3:     28:14       And uh, and of course, like I'm looking at him, so I reach over and lean in really, really softly. We shake hands in, right when we shake hands, that whole group went dead silent. Oh sure. Everybody was like, what the heck is this guy? Right? Like, Russell just stopped the conversation to have shake somebody's hand. And uh, and I remember shaking his hand in and I said, hey man, I said very soft and comp because I understand his personality. And I'm trying to like mayor his personality or how he thinks and so I was like, hey man, I appreciate you letting Steve Come to my event. He crushed it on stage. Thank you so much for, for letting him do that and I just appreciate you. Basically I just told the guy, thank you, that's all I did, you know, and I just remember him looking at me and he was just like, he just said thank you James. Speaker 3:     29:06       And he's like, thank you for doing that. And it was just like really cool like bonding moment and um, and so, so it was just, it was, it was the coolest thing because like all that work had built up to a, to a handshake, you know what I mean? There's so much value in that and I think so often people are in this game for the short term and it's like, what can you do for me? What can you do for me? What can you, for me? And like that's not how this game works. This is a long longterm play. Yeah. Yeah. I appreciate that a ton. Jane's. Yeah. And so I guess I'll, I'll kinda wrap it in this way and saying that, um, you know, you guys featured how you, how we were using click funnels and be to be on the clickfunnels.com home page for a while. Speaker 3:     29:50       I will tell you of 103 students, we had a majority of them, the original, because we survey, a majority of them had said, well, we saw you on the clickfunnels site. We looked you up. So I just want this whole conversation and coming full circle if you contribute to people in the right way, like the relationships and all the things that happen, like you can win over your dream 100 in a way that you never thought possible just by contributing into their world it just by adding value into the world. And so anyway, um, so yeah man, I'm super grateful and thankful for you guys. I mean just to, uh, to share a number like our practice, that coaching practice that's $766,000 and, and, and, and I'll say like all that happened because we, we, we focus on contributing. I love that, you know, so I appreciate you guys man so much. Speaker 3:     30:48       Well James, thank you. And I appreciate you being so kind to contribute to our audience and our community as well. So any other parting words? Um, appreciate you guys, man. Appreciate your audience and everything. I'm a Jane Smiley Dot Tom is the homepage and all that stuff. If you guys want to check out anything but uh, whoever, whoever it is that you, uh, your dream client is, you know, if you got that person, I would just say this to any of your followers. If you have that person or those people at that company and it like it, it's like it doesn't leave you, it doesn't leave your mind. You're like, I got to meet that person. I got to. If I could just get that relationship. To me that's, that's like the confirmation in your heart that you're supposed to build that relationship, right? Like the fact that like, I'm not thinking about that person. I guarantee you no one else is like you. You are the person who was supposed to build that relationship. The fact that it doesn't leave the fact that you wake up, you go to bed, you in meetings, you're daydreaming about that person or that relationship like that is the person that you're supposed to meet and work with and if you focus on contributing, you can get there. Oh, I love it. Well James, thanks again, James Smiley.com. Check them out. Thanks James. We'll talk soon. Appreciate it. Speaker 4:     32:03       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about Events: Dave goes to a lot of events. Learn what value events can have for you and your business Tips and Tricks for You and Your Business: (2:10) When you go to events, go ALL IN (4:48) Jump at the opportunities for learning (6:48) The contacts you can make at events are “off the charts wild” (9:00) Give effort and value when you’re at an event (11:00) There’s an essential component to pushing yourself out of your original comfort zone when you go to events (13:10) Getting to events any way you can (15:28) There is nothing that has changed Dave’s life than events, so what are you waiting for? Get to one and let it change you Quotable Moments: (1:40) “What I want to talk to you about is the importance of getting out to events even when you think you can’t afford it. This is one of the things that changed my entire business, it changed my entire life (4:24) “I remember I walked into that room and I literally felt different. All of a sudden I got filled with hope, I was like “You know what? If these guys could do it, maybe I could to” (6:30) “If you do it right and you’re providing value to these people, my gosh they’re more than willing to help. It is the craziest thing I’ve ever seen.” (10:10) “You’ve gotta make sure that when you’re actually at these events that you literally get so far out of your comfort zone. Not by being obnoxious, but by giving value to as many people as you possibly can.” (15:40) I understand, I know what it’s like when your entire world is falling apart and you’re like, ‘I’m so excited at this event but I’ve got to call home and deal with the stuff that’s there.’ I know. I’ve been there and I know what it’s like” Other Tidbits: When Dave was starting out, he would volunteer at events simply to just be in the same room as some of people who were far more successful in his field. Dave unknowingly met Russell for the first time at Dave’s first Affiliate Marketing event he went to. How did you first meet Russell Brunson? Dave pushed people out of his way just so he could pick his brain at a lunch DO NOT do business cards at events Going to events can honestly make you become a better person, as much as David hates saying corny lines he is still a firm believer in it Dave understands being broke and scraping pennies to get to an event Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17       Wow. There's so much craziness going on right now. I don't even know where to start. So first of all, welcome back to funnel hacker radio. I'm super, super excited to talk about this topic. It's one of the things I'm I'm extremely passionate about only because literally has changed my life. So I want to dive right into this. Kind of tell you if you first, if you haven't seen episode 100, three of funnel hacker TV, you've got to go to youtube. You got checked that one out because that's all about dreamforce at our event there and Russell has some amazing takeaways. I want to talk to you guys right now about this crazy, crazy concept of events and what works, what doesn't work, why they are so successful and the importance of you getting out to them on a regular basis. So I'll just. I'm looking at my calendar last week. Speaker 2:     00:58       Basically, I used two weeks ago, we're in dream force and was most mind blowing thing. I'll talk about that in just a second. Uh, this weekend I'm actually here, but miles and the team just flew down to be with Russell at, uh, uh, as Russell's got a brand new presentation he's presenting at that flip, hacking live, following that done next weekend, 20, 26. We actually do have traffic secrets. Uh, again, I'll talk about this whole content thing just a second. After that. The following weekend is genius network all by launch con followed by a, a event as far as the national entrepreneur of the year event. So what I want to talk to you guys about is the importance of getting out to events even when you feel like you can't afford it. This is by far one of the things that literally changed my entire business, changed my entire life. Speaker 2:     01:48       And so first of all, for those people say you can't afford to go. One of the things I've been there, I know exactly what that's like. And so I actually volunteered at a couple of events to do nothing else. I just wanted to be in the room, I just wanted to be there to hear, to feel the energy of the event. Now, if you guys haven't already signed up and bought a ticket for a funnel hacking live, you got to go there first, so called funnel hacking live.com and now I want to talk to you guys about events and why life changes at events. There's a ton of different reasons. Some of the main ones I've seen for myself is as an entrepreneur, it's extremely lonely. It's you miss out on the comradery that you get in an office environment or just by being around people and whether you're introvert or extrovert doesn't matter. Speaker 2:     02:36       You still need to have people in your life and the crazy thing for me is adding an event. The energy there, no matter what, whether you find yourself shy entrepreneur or extrovert, introvert doesn't matter. You will. It is contagious. When you're at an event, you literally feel the energy there and because of that you have to get out two beds on a regular basis. Now regular for you maybe once a year, maybe once a quarter, don't care what it is, but it's got to be at least annually and the whole thing for me as far as when you go to an event is to suck it all in. Literally immerse yourself, try to be in the front, try to feel the energy, try to literally get it lilly in into you. I'm a huge believer in going all out whenever you go to something like that. I see so many people who are really, really timid, realized at events. Speaker 2:     03:26       I remember my very, very first event. I'm very fractious. Kind of a weird story. I actually met Russell and my very, very first event I ever went to. My first event I ever went to was one that Russell put on a and I was just trying to figure out the whole affiliate marketing thing and I was kinda confused, kind of lost as far as could this really work. I don't know if it'd be worth it and I couldn't afford to travel and 14 there was an event I didn't even know it was Russell's event. There was an event that was coming to southern California and in fact, you know what I'm going to go and literally script my script together, pennies, whatever it took to afford the ticket just to get in. And I remember thinking, Gosh, I would love to have been able to stay there at the hotel with everybody. Speaker 2:     04:13       I couldn't afford that. So I drove back and forth every night. Um, but I remember I got to that event and it was a small event. There's probably a hundred hundred 50 people there. And I remember the very first thing that happened was I walked in that room and I literally felt different. All of a sudden I got filled with hope. I got filled with this idea that, you know, what, if these guys could do it, maybe I could too. And at the time life wasn't going and exactly where I wanted to. And I thought, man, I don't know how I'm going to pull this off. So I sat in there and very, within the first, I don't know, 15, 20 minutes, uh, is actually. And Stu mcclaren got up and Russell said, you know what, if any of you guys want to take any of us out to dinner or lunch, you can go and just kind of pick our brand. Speaker 2:     05:00       You can just go to the bathroom and sign up. I jumped out of my seat. I could not. I think I either flu or I knocked everybody else out on the way to there. But I literally signed up for every single lunch and dinner that Russell had. I thought I've got to get to know this guy. I've got this guy, the guy, the guru, the guy who's up there on stage figuring this out. I want to know. And I literally signed up for every lunch and dinner he had. And I think, Gosh sees this is probably 12 years ago. It might've been 26, 27 at the time. And I thought, I don't care. I don't care what this guy has got, something that I don't have and I want it. And I signed up for every single lunch and dinner he had. And at that point is really well how it started for, from my relationship with Russell and since then we became lifelong friends. Speaker 2:     05:45       He's like a brother to me and it's just been an amazing, amazing, passionate, exciting relationship. But it all started at an event and it started by my literally getting outside of my comfort zone. I didn't have any of them. Might even afford to pay for his lunch. I was like, I don't care. I don't care what it's gonna take. I'm gonna do it anyways. And I remember just the opportunity of being there and feeling that energy and getting to know people, uh, you will find out an event. People open up and are so much more willing to talk gurus and everyone else then you would ever normally be because they're there, they're captive, they are not going anywhere. And again, if you do it right and you're not, if you do it, we'll talk later about how to do it right. But if, just realize if you do it right and you're providing value to these people, my gosh, they're more than willing to help. Speaker 2:     06:40       It's the craziest thing I've ever seen, so you got to get to an event for the energy. Second thing you've got to get to an event for is the contacts. The contacts at events are off the charts wild and it's where it. This isn't one of those things where it becomes a business card exchange. I'm a huge believer that you will never see me hand out a business card. I don't have business cards. I've always personally believe that if a person wants my contact information and I'm in providing a value to them that they're going to want it. We're going to exchange phone numbers and or emails or something and it's actually going to go into their phone and into my phone. I'm also a huge. That's why so many people take pictures and stuff of other people that they're with is to get that, get that information there. Speaker 2:     07:22       One tip, when you're ever had an event and you're gonna, meet a ton of people. If you want to remember that person, have them actually take a take a picture of that person. Having them hold up their name badge so you don't forget their name. Um, it's one of the tips I learned and when we're doing a ton of real estate events and it worked extremely well. The other thing though about events that I, I just love is the hope and what I mean by that is you look, you will leave. If you go all in at any event and you give your all, you literally, it's becomes this hope muscle that gets refueled and you start to think and believe and act as if you were already doing it because you've been there and you're experiencing it. It's a totally different experience than if you were actually to watch it live stream or anything like that. Speaker 2:     08:11       Physical events are off the charts, the number one best place to network. They're the best place to get into. Neat to absorb content. Turn your phones off, turn, turn off. Literally shut your life down and go all in when you're at the event. Last year, Ryan, when Montgomery and I were actually at dreamforce and we came back, we were all excited telling our other businesses. The other part is good for us all about it and I'm like, that's really cool. I can't believe hundred 70. And then we said, listen, okay, don't take our word for it right now. Let's sign up and get you guys there next year. And so, uh, todd and Russell came out with this, this, this last year, just let a couple of weeks ago totally, totally changed their opinion of where we're going as far as click funnels and how big the events can get and how you can connect with people. Speaker 2:     08:58       Um, realize that the whole idea about events is getting involved, getting, becoming a piece of that event, uh, helping other people out, literally given, given, given, given, given, give, don't. The more you will give out an event, you will just, you will see the reciprocity. It just stacks up and it comes. It doesn't come actually at the event. You'll find it comes much later, but it will come. Oh my gosh, I wish I could go on for hours about this. Uh, there's so many crazy events. I can tell you. I literally, one of the things I remember at dreamforce dreamforce is off the charts. One of the craziest events I've been to only because it's 172,000 people, they literally shut the entire city of San Francisco down. I mean restaurants were open for free food if you had a vip pass, and I mean it was just the craziest thing. Speaker 2:     09:45       I mean literally billboards, cabs, buildings, everything had dreamforest everywhere, all around it. The cool thing was the actual Armenians had changed and what I mean by that is they literally, when you walked into an event, the event room, it was like you were walking into Cabela's in one area where it was all about the trail head and the trailblazers in and it literally looked like a forest and I expected to see a whole bunch of trophies on the wall, but it was fascinating. The crazy thing is they had music playing and the lights and the setting and everything else literally made you feel as if you were out in the woods where the keynote was. Every one of the columns in this convention center had lights shining on it as if they were trees and you could see the branches and the bark and I mean it was just the walls. Speaker 2:     10:34       All we're all draped and lights were on. You literally felt like you were a forest and I'm obviously they've got a billion dollar company to put it on a huge event for 170,000 people. They went all out, but the amazing thing for me was to see how how involved people got while they were at that event because they were connected to it. They, they. They became a part of it and all about community. Everybody was a trailblazer. Everyone of the sponsors were. There were signs in and the artwork was all aligned with trail based, their artwork. It was just fascinating to see how they've pulled all this together. The other thing I can tell you is you've got to make sure that when you're out at the events that you literally get so far out of your comfort zone and not by being obnoxious, the but given value to as many people as you possibly can. Speaker 2:     11:24       You'll find that as you get out to these events and did you spend time at these events, you will become a better person. I know that sounds weird. I know it sounds crazy, but you do because you're helping other people and you'll find that you're at a different level in there and there's people who are above you and people who are below you in experience and and yet as you're asking for others and they're providing value bombs to you, you're doing the same thing to the other people. I can tell you that I am such a huge believer in attending events because of the networking that takes place, the content that you get, the emotional connection that you have to your dreams where you now are able to see it and experience your future. It might only be weakened, but you literally can experience your future and it's kind of like future cast and we talked a lot about that from marketing standpoint. Speaker 2:     12:11       When you're talking with anybody of your that you're selling to is helping them future cast what buying your products are going to do for them. When you're at an event, your future casting your life, we're all of a sudden you're like, I'm going to be on that stage one day. I'm actually gonna be on that stage. I can tell you we had. I'm knocking live last year, a couple of the people who literally sit in the audience with the very first time, that amazing years and because of what they did during that year, they actually wore on stage that next year. I think Rachel Peterson was one of them and it was just so cool to see Alison Prince. I think she was in the same situation. Just realize that you go to an event and your life will change. It will completely completely change, so whatever you've got to do to get to an event, you got to do it. Speaker 2:     12:55       So if it's saving money right now, you start setting aside money right now to start saving. If it's going on a partnerings shared a room and whatever, it's, I don't care what it takes. A Steven Larsen of a dear friend of mine, I love his funnel hacking live story. I'm hopefully going to get it to sell it on a video we're going to share later. But uh, where he literally couldn't afford it to get to funnel hacking live. And the only way he was able to get there was by building funnels for other people. So he literally built funnels in exchange for money or for a ticket to get to funnel hacking live. He got his actual ticket from funnel hacking live for, I think it was two years ago, two or two or three years ago, maybe three for three years ago this year, three years ago. Speaker 2:     13:40       He literally built funnels to buy his ticket. He built funnels for someone else to actually get money for his airline. He built funnels for someone to actually get money for hotel. And the crazy thing is, as you hear his story and he can tell it only knew how steven can and I was just so I remember when we were out there this last year back in San in San Diego and how surreal it was for him because now he's one of our two comma club x coaches and at the time he literally couldn't afford a cab. And so what he was doing it, you've seen it in San Diego, was a little bikes that you can rent a. they're basically all over the place with the scooters. But literally we would rent the bike and pedal from a cheaper hotel to the event hotel. And then he didn't have enough money for the last night. Speaker 2:     14:27       And so he literally just stayed up all night long in the hotel lobby of the event hotel building funnels and doing it. So real is I don't care what it takes. And I, I can tell you story after story after story. Every one of us has a story like that where we really didn't know how we're gonna make it and how we were going to get there. But where there's a will, there's a way, and you gotta find a way and you've got to get to funnel hacking live. It's man, it's gonna. Be Nashville this year. It's by far one of my. It is my favorite event in the entire year. I'm not only because it's our event because of the lives that get changed at funnel hacking live. So go to [inaudible] dot com. Get your tickets. Most importantly, make sure that you've, you're starting to schedule right now. Speaker 2:     15:08       What events are you going to be at next year? What events are going to be October? Is there anything you can get to between now and the end of the year? A funnel hacking live is the 20th to 23rd of February in Nashville. You want to make sure you're there and when you're there, give you go all in, man. Just being, they're absorbing. Get excited about it. Uh, get involved in the community. Realize that there's nothing that has changed my life more than events. And I would encourage you guys, do whatever it takes to get to events. And when you're there, shut the rest of the world down. I, I understand, I know what it's like when your home life is falling apart and you're like, I got to. I don't know, I'm so excited this event, but I got to call home and I got to deal with the staff that's there. Speaker 2:     15:52       I get that had been there. I know what. That's like the same time. I know what it's like when you're there and you absorb and you take a piece of it and you take that piece and that piece changes your life and it changed your family's life and changed your family's family's lives and change your friends' lives and all of a sudden you make new friends. Whatever it takes, you've got to find a way and I just encourage you, get to an event it dreamforce. As exciting as it was for me, it was even more exciting for me to see what it was like for Russell and todd to experience it. This is my second year there and again it's. I cannot even begin to explain what dreamforce is like. It's one of those events you literally have to experience where there's 170,000 people in a city, I mean shuts down the entire city. Speaker 2:     16:33       Um, but at the same time, I look at seeing where we can go from here as far as, as funnel hacking live. I don't know who'd be a hundred 70,000, but all of a sudden what matters most to me is that we're providing massive value to you. That is my commitment to you. If you're funnel hacking live, I promise you, you will leave changed for the better and you will. You literally are just one funnel away. So do whatever it takes. Get to funnel hacking live. Can't wait to see you. Um, I'm always excited and appreciate. If, if I'm providing value to you on this podcast, let me know. Hit me up on Instagram, hit me up on facebook, send me an email, a rate review like this, these podcasts. Most importantly, this is about you and I want to make sure that I'm providing value to you guys. And more importantly, I want to make sure that you're implementing, taking action on what we're talking about. So have an amazing day. We'll talk to you soon. Speaker 3:     17:23       Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about “Real Life Funnels”: Over the weekend Dave did something he normally doesn’t enjoy: shopping. He saw many things regarding customer servicing and marketing, as well as customer retention. He wants to share his thoughts on the aspect of using your funnels on your sites and in real life the way you should be this holiday season. Tips and Tricks for You and Your Business: (1:06) Making Christmas shopping interesting for the “Grinch of Shopping” (4:40) Remember that your Retail Funnels work the same online as they do offline (6:20) There is an importance to the service you give for your customers (8:39) The value you give to your customer correlates to the value added to your business Quotable Moments: (0:48) “There’s nothing wrong with polarizing people and realizing “I only serve X and that this product is only good for X group” (2:12) “I was so glad to get out of there, I was just so lost and didn’t know who they were trying to talk to. Are you trying to talk to my sons, are you talking to my wife, are you talking to me. It was just the most bizarre experience I’d had in a clothing store.” (4:20) “Too often in business we try to appeal to everybody and it just ends up confusing everybody. And we all know that a confused buyer just says ‘no’.” (8:16) “You have to apply amazing customer service at all times. And, if you run out of product, you say ‘WE’RE OUT’ and that creates more urgency. It creates more scarcity and make me want to come back to you.” Other Tidbits: Dave regrets never buying stock in LuLu Lemon after all the money and time he’s helped contribute to them, don’t worry it’s for his wife. Don’t you dare short Dave on his beans and lettuce at Chipotle Your customers will appreciate that you know who you’re talking to and selling to Dave’s kids have developed a marketer mindset Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome back everybody. I want to kind of share. I had recently, rarely do I actually spend a whole bunch of time shopping. It's not one of the things I enjoy going into stores. I do a lot of shopping online, but I had these really cool experiences while I was shopping and retail shops over the weekend. And I just want to share them with you. So one of the things I always talk to people a lot whenever we're, we're looking at funnels is the importance of making sure that you know who your customer is and realizing you cannot be everything to everybody. And there's nothing wrong with polarizing people and realizing I only serve x and this product is only fit for this, this group. Uh, so Saturday I spent in my, uh, my database with my wife going around and trying to get some Christmas shopping done early. Uh, something I've never done in my life, but uh, let's try to spend some time with ours and we decided to do that. So even before Thanksgiving, I'm so proud of myself, but we went into this one store and so she's asked me not to name the store just in case I offend anybody but for. So for her credit, I will not name the actual store, but we went into the store and it was a clothing store and we walked into the store and it was crazy because the pictures of people on the wall, we're literally anybody and everybody and the staff was dressed totally different. It wasn't like they were wearing their brands clothes. It was, it was just, I was sitting there going, I'm totally confused. Who is this store for it? It can't be for everybody. Is it for men, for women? Is it for certain? It was just, it was crazy. I literally just, I got in there and I just felt like, oh my gosh, I feel weird. I feel dirty, I feel wrong. I feel like I don't know where I'm at. I feel lost. And so we were shopping for something for one of her friends and we caught it and I was so glad to get out of there. It was just like, ugh. I just feel lost. I don't know who you're talking to. Are you talking to my sons? Are you talking to my wife or are you talking to me? Or are you talking to. It was just the most bizarre experience I've ever had in a clothing store. And literally within minutes we walked into Lulu lemon where I know exactly who that audience is. That's my wife and I mean it was like that. I walk in and it was totally for her and it was one of those things I have, I've joked around about. I have been donating to the Lulu lemon cause for so many years now. I should've actually owned stock in the company I should have, but I never bought stock in there. Anyway. The crazy thing is when you go into a little lemon, you know exactly who the stores for now. They started doing some things on a men's line. It's not that large, but Eric, the guy had been working out with, he was giving me, I've noticed these joggers and and patsy out on it. I said, so tell me what do you, what brand you recommend? What do you use it? And he just started laughing. I'm like, what's wrong? He goes, you're going to be so embarrassed when I tell you. I'm like, just tell me they're not Lulu Lemon. And he just started laughing. He's, Yep. They are like, why? He goes, because he goes, I know it's primarily a female store, but until you feel the fabric Dave and until you actually try them on and until you actually experience it, you can't, you can't give me any crap about it. And he goes, listen, I've got super thick thighs and I always rub out the crotch and these ones have. And so he starts selling me on Lulu Lemon as far as there was a larger panel through the Crotch area and they're guaranteed if they, if they fray or anything else. He goes, I've actually taken a back. I got a brand new pair, goes to have the best customer service in the world and so I was in there and my wife was like, so are you finding and try some on. So I tried some on and I, I, I just couldn't do it. But again, I, I've always associated Lula limit with my wife. That is her brand. It is. I mean she's got an outlet. She's got a whole bunch of other different brands, but when it comes to Lulu Lemon, I know when I walk in that store, I know exactly who it is. It is totally polarizing. It's exactly for female women, certain body shapes, everything else and that's just, it's so clear and I thought, you know what? Too often in business we try to, we try to appeal to everybody and all you do is you confuse the buyer. And a confused buyer always says no. So I would highly recommend as you take a look at retail funnels, they work the same online as they do offline and that is you've got to make sure that you are polarizing, that you said this is who it's for and this is who it's not for. So that was the first lesson I had in my retail funnel. The next thing was. So we went to go grab a bite to eat for lunch and I've always loved to pull it. I don't know why it's just, it's it, it just tastes good. I always get a bowl, it's white black steak. I know exactly what to order. And so we go in there and my wife got her salad and stuff and I started looking and I'm like, what do you guys do? Eat? I mean usually they're large portions, everything else. And I feel like we were on rations. I'm like, what is going on? And they're like, well we're, we're kind of running low on, on beans and on lettuce. I'm like, how can you be running low on beans and lettuce? That is your primary. You can tell you guys do beans. Let us rice steak and meet. I mean, that's it. How could you be running low on it? Well, I don't know. We just, I don't know if someone didn't order it right. And so they literally were rationing off beans and lettuce and rice and I'm like, this is ridiculous. And so I. my whole experience there was just fraught with frustration and anger. I'm like, are you really? And my wife and I sit sat there as we're eating our small little bowls because they didn't have enough. I'm like, why didn't you close the store and say we're out of lettuce. Come back another time instead of giving us this terrible experience where. I mean, we literally joked, I think she had five corn kernels. I mean it was just. I'm like, what are you guys doing? You, you will be so much better as far as providing your normal product and insane we're out than to go ahead and try to ration it out through. I was just, ugh. I was so frustrated. I'm like, you guys, you can't do this in business. You have a product that you deliver and you've got to make sure it's the same quality product and when you run out of product, you stop, you don't ration your product. Oh, it was just the most bizarre experience I've ever seen. And then we went to the apple store to get my son will watch. So if my sons are listening to this podcast, hopefully it doesn't ruin their Christmas. Um, anyway, so we go into an apple store to get a watch and in buying this it was so funny because I love the apple experience. It's just they totally know their customers and everything else. Again, they, they know who their customers are, they cater to their customers, they provide great service when you walk in. But this time was a little different and it was kind of interesting to me. So there was a certain watch we wanted with a certain band and the guy, a guy who was helping us said, oh, I'm so sorry we're out of that. And I said, well, can you order? He goes, yeah, you can order it online. I'm like, he says, but we can't do that here. I'm like, what do you mean you can't do that here? He goes, well, we, we just, we don't do that. You just have to go. You just have, you can order on your phone, you can go home and you can order it there. And one of the other guys who was in the, their turns to him and says, no, we can take care of that right now. And so he takes me over to a MAC computer, which they will have tons of them already online already connected goes, I am so sorry. I really, really apologize. That is not how we take care of our customers. He goes, let me walk you through this. And he literally went through the entire order form with me and he filled everything out for me and then I gave my car. I literally, he took everything off my hands to make sure I had a great, great experience. And so again, I will go back to apple because of it. So realize that in real life there are retail funnels and they work the same way online. Is it work offline? It's the same thing. You have to understand, you have to be willing to be polarizing. You have got to know who your customer is and who your customer is not. You also have to provide amazing customer service at all times and if you run out of a product, then you say, we're out and that creates more urgency. It creates more scarcity. It makes me want to come back to you because I realized that you have a high quality product and sometimes you're out and the other thing as far as customer service is you always have to provide the greatest customer service possible because you have no idea who they're going to talk to. You have no idea what podcasts they're going to publish it so realize in in our world, especially with all the social media out there, you've got to be totally congruent, totally true to who you are as a business, as a person, utmost integrity and the type of customer service that you want your customers to know your brand by. So again, that was my most recent real life retail funnel, and again, I just highly recommend just pay it. Pay attention as you're out shopping, pay attention as you're, as you're going through buying experiences, whether online or offline. See what you can learn from it. It's always fun for me, but my kids, I've totally ruined them. They're like, Dad, we've become these. We pay attention to marketing all the time in every buying experience. And I think that's important. I think you have to realize every time you're buying something, there is an experience and people love experiences. So give them an amazing experience and the greater that experience, the more willing they are to share it. Like I just did add again, apple, I will be back at shortly because of there's other products I will continue to buy from them. Have an amazing day. Happy thanksgiving, happy holidays, wherever you are. If you like these types of podcasts as far as my kind of going on rants on occasion or telling you the my experience and things, by all means, please let me know. Uh, leave me a comment rate and review this on itunes. Send me a facebook message or an email, whatever it might be. I really want to find out if, if you like this type of a format, if you prefer my interview in other people instead, uh, let me know what you like. And again, most importantly and during this Thanksgiving period of time, I want you to know how thankful I am for you. I know you have the option and the opportunity to listen to a ton of other people and the fact that you've taken time out to listen to me. I really, really greatly appreciate it. Have an amazing day. We'll talk soon. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sometimes we all have lessons that we have forgotten.  Recently, Dave had to relearn some lessons from Russell on product value. Tips and Tricks for You and Your Business: DON’T devalue your product or service! (3:00) Becoming resourceful (7:00) Difference between price and value (9:30) Quotable Moments: "By adding greater value, the value will overcompensate for any price reduction" "There is a huge difference between resources, and being resourceful" Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back to Speaker 2:   00:18         radio. This has been a crazy, crazy time. I'm actually recording this in my master bedroom of kind of snuck away here during Thanksgiving holiday. The families over there on the other rooms. I went over here to hide to record this, but I didn't want to. I want to make sure you guys got this. Uh, so I just did a facebook live about it and wanting to make sure that I didn't forget the emotion that I was having right now. So I, I've had the opportunity of knowing Russell now going on I think 11, 11 years, 12 years, something like that. Some crazy amount of time and it's been fun for me to see, uh, our friendship grow and change and develop over the years, being a part in click funnels, all that kind of stuff. But the thing I'm always amazed by as I continue to learn from him and there's nothing more frustrating to meet and having to relearn a lesson, it just pays me wanting to kind of capture this. Speaker 2:   01:06         And so honestly I thought about just calling this the confessions confessions, but I relearned about black Friday from Russell, but I think we changed it so it'll be something more along the lines of, of market less black Friday mark lesson, something like that. Anyways, backstory here. So Russell was heading out of town on Tuesday, spend the holidays with his family down in Utah. I was here in the office and, and uh, uh, Tuesday and Wednesday and our offices were closed Thursday, Friday. So I knew we were kind of coming down to the end. We've never done a black Friday sale before. And I thought, you know what, I'm going to try to provide extra value here to Russell. And uh, she even get a black Friday sale into for funnel hacking live tickets, a Julie's story. And was out. She had some family thing she was out with. Speaker 2:   01:48         And so I was kinda running the show. They're on a couple of marketing meetings and all that and so I literally, as I was driving into the office thought, okay, what if we end up doing a cyber black Friday cyber Monday sale? So I'm trying to think of what different things we could do and I thought, you know what, why don't we ended up having a to a basically two payment plan option. We've never done it to payment plan option for funnel hacking live tickets. I thought, you know what, that'd be an awesome idea. What a great idea. How to two payment plan for funnel hacking live tickets. It's only good for cyber for black Friday and cyber Monday for those four days. And I know what I should probably just run this by Russell first. So I said on vox a, but I'm sorry. You know what? Speaker 2:   02:29         I know your family. Everything else. Just while it's. No, I was thinking about doing this and usually Russell's real good at getting back to me on stuff and I realized that this family stuff that, you know, I'll let this slide for a bit and after a few hours and I didn't hear back and I thought, oh, maybe that's not the best idea. And because one of things I'm known for wrestling live have known each other a long time. We know how each other work real well. And so one of the things I know with Russell is he hates to say no, he hates to be the guy to disappoint and hate. No. And so I've learned that for me. Then the best thing to find out is typically way he'll say no, he just won't respond to something. So I'm sitting there thinking, you know what, I'm going to, I'll post this to him one more time and if I don't hear back then that's a no. Speaker 2:   03:14         So I posted it one more time. Say, Hey, I know you're with family, I just want to kind of run this by before we do this. And uh, we have an inside joke about a guy who's been lily badgering Russell to do consult and this is a guy gets paid millions of dollars for consulting that Russell just doesn't have the time and the bandwidth to work with, but continues just to say, would you please, please? So he's just begging him in and it got to the point where it's like, listen, I don't respond. That's just my way of saying no. So I just kind of put the guy's initials there, said it might be in like this. And he kind of joked about it and vox dyson, all right dave, so this deal, why not, instead of lowering the price, even though it's the same price, instead of doing a payment plan, if you want to do a black Friday sale, isn't there something we can provide a value instead? Speaker 2:   04:04         And I'm like, oh, of course price is the worst thing to compete on, especially during black Friday and cyber Monday. Because everybody else is doing that. And anytime you're competing on price, it is a race to the bottom. And everybody knows that there's no competitive advantage of being the second lowest price leader. It just isn't. So why in the world be racing to the bottom? And I'm like, oh, I know that lesson and I've said that lesson, I've taught that lesson a million times and yet I'm falling prey to it again. And so I was just kicking myself and go, oh, you got to be kidding me. So we came up with this other amazing thing where it was funnel emerged in which the product that we were sold in the past only in one time offers and fit and it has a $3,000 value, which they huge, huge bonus, which is a much better opportunity for anybody who is wanting to go to funnel hacking live. Speaker 2:   04:52         But the other lesson about anytime you find yourself in a situation where you're lowering price, even on black Friday and cyber Monday, what happens here is now you are rewarding people for postponing purchases, which is a terrible thing as a business to do. In fact, the last thing you want to do is to encourage people to wait. That's why we use urgency. We use scarcity, all these kinds of things and so I sit there going why in the world where have done that and I was thought I was being so creative and so smart, but it was a terrible, terrible thing to do and then I'm going through some of my facebook posts that I've got this post from Dean Holland and in his his English cheeky way, basically sarcastically posts out there, shout out to all of the product owners and service providers that are about to alienate their trust in customers by discounting their products for black Friday, cyber Monday for the people that didn't buy yet. Speaker 2:   05:43         And I was like, oh, it was like a knife to the heart and I know Dean's right to. So I got Russell and Dina. I'm like, okay, I totally screwed this thing up. But again, the lesson here I want to make sure you guys gain and get here is anytime. Find yourself trying to lower price in an attempt to gain market share. It's never, ever, ever going to work to your advantage. There has to be a way that you can add greater value and by adding greater value, the value will overcompensate for any price reduction, and so whenever you're looking offers, try to find ways of reducing price, try to find ways to where the value becomes so huge that the price seems ridiculously low because of all the extra value that they're getting. So that was the first lesson. Then the second lesson came this morning where I got this box from Steven Larsen, who's just love the guy to death. Speaker 2:   06:38         He's just been doing amazing things recently and so he was in our facebook group and we've seen a lot of people complain and say, I just. I just can't afford funnel hacking live tickets. There are a thousand bucks. It's during the holidays and a million different excuses. Now you have to understand there's a. there's a huge different between resources and being resourceful. I've understand there's been a lot of times where I did not have the resources, meaning the money, the cash, whatever it was to actually purchase something, but the key is to find a way of becoming more resourceful. So you can either earn the money or find a different way of doing it. Now, steven has probably been the king of this when it came to funnel hacking live because this first year at funnel hacking live, he became extremely resourceful. He again still in college, didn't have a job, didn't have much money, was building funnels for people. Speaker 2:   07:25         Thought you know what? I'm going to barter funnels for funnel hacking, live ticket, and I'm going to barter funnels for airfare and I'm in a bar to funnels for a hotel and it's exactly what he did. And because he did that, he not only got the benefit of actually being at funnel hacking live, he also got the benefit of of increasing his skill set by building more funnels, by becoming more resourceful instead of complainants. And I didn't have the money. So back to where Steven's box came in today, it's like, hey russell, Dave, I'm so tired of seeing people say they can't afford it. He goes, I personally think that person shouldn't pay their rent or shouldn't pay their other bills and she by the phone that can I have a ticket first? Because they do that, they'll find a way of paying their rent. Speaker 2:   08:06         They'll find a way of of paying their bills. If they keep thinking they're eventually going to find a way to pay for fun, I can life. They never will. They'll never change the life. So he said, what if I actually jump on into the facebook group and I'll do a facebook live or something like that in the facebook group and and teach people how they can become more resourceful. And I'm like, Steven, that's an awesome idea. That's a great idea. And I think in everybody's out of town and didn't want to inconvenience people, I think know what, see why don't we do that like the first week of December and will be a great opportunity for us to come up with another offer and I get this little box back from Russell. He's like, Dave, you want to take advantage of this right now when we already have an offer going and like a slap in my face going again, that's like two lessons. Speaker 2:   08:51         I know this more than anybody else and that is anytime you have a marketing opportunity and slapping you, staring you right in the face, take advantage of a right then and there. Don't think of postponing it because postponing that loses the momentum. It loses the excitement, loses the energy, and I'm sitting there just kicking myself going, Ugh, here I try to be so helpful and both times it backfired on me, but because of that seems actually gonna be doing a facebook live on Monday morning for us and it'll be an amazing facebook live. I'm sure he'll go for an hour plus just teaching people the seven lessons that he learned sitting next to Russell for two years as a funnel builder. The third lesson out of all this and that is whenever you are putting together offer understand there's a huge difference between price and value and the key when you're presenting the offer is you always talk about the value and not the actual price because the value is what people understand. Speaker 2:   09:51         They perceive it's what they. That's what they're buying. So take for example, if you are to. We have the offer going on right now for funding by the time you listen to his argument pass, but it's a lesson in hindsight you can learn from. So what we have right now is you actually get a 2000, $997 value free, absolutely free when you go ahead and you buy your phone. I can like take before midnight on cyber Monday. The problem is if a person says, well, you know, it's, I saw it as an oto is only $300. If I was to tell the person, listen, you get a $300 product, when you buy a $997 value, they're going to go, ah, that's okay. But if I tell them that you get a $3,000 value, which to me, it's actually worth a ton more than $3,000. Considering all the values in that product is insane. Speaker 2:   10:43         You have a $3,000 value for free when you purchase a $997 funnel hacking live ticket. So real quick summary here, understand first and foremost, never, ever, ever, ever compete on price because all it does is it alienates your best buyers. It also frustrates them because it encourages people to wait and so you lose urgency. You lose scarcity and you're doing everything wrong. He's got completely opposite of how any marketing should be done. Second, if you have a marketing opportunity staring you right in the face, take advantage of it, don't postpone marketing opportunities. They're there for a short period of time. And the third thing, always, always in your offers, talk about value and not about price. When you're talking about the value they're going to be receiving. So with all that said, if for some reason you have not purchased the funnel hacking live ticket, I don't know why I don't. Speaker 2:   11:37         I honestly, I don't know why, but for some reason you haven't. Please go to funnel hacking live.com and get your and get a ticket. I would love to see you guys meet me there and say, you know what, Dave, I listened to that episode during Thanksgiving and I'm here because of that. That would be like awesome, or if you buy your ticket because you listened to this, send me a personal message or whatever. I would love just to see that this resonated. It made sense. Anyways, I hope you have an amazing day. I can't wait to see you guys at funnel hacking live in Nashville, the 20th through the 23rd of February. Again, funnel hacking live.com. Get your tickets and please take the heartless three lessons that I had to relearn from Russell today. So amazing. Have a great time and we'll talk soon. Speaker 3:   12:18         Everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if there's people you like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I do to make this better for you guys. Thanks.

While in Palm Springs for the EY Entrepreneur of the Year awards, Jennifer Garner was one of keynote speakers was Jennifer Garner.  Dave shares the lessons he learned from her. Tips and Tricks for You and Your Business: Embracing Success (2:00) The importance of going through the finish line (4:00) Go All In! (9:50) The stress of success (13:00) Quotable Moments: "It doesn’t matter where you’ve been, it matters where you are going" "Business pushes philanthropy" "There is no try, there is only do" "You can’t outsource your relationships" Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17         Welcome back to funnel hacker radio. I'm so excited. I'm actually out here in palm springs and just enjoying a joint a day with my wife and uh, just after entrepreneur of the year have met with Russell and collect and she spent a ton of fun just kind of reflecting on things. And one of the things that happened while we were here yesterday afternoon, we had the opportunity of, of, of listening from Jennifer Garner and I love, I love just how authentic she is and how real she is. And I just wanted to kind of share some of the lessons I learned from listening to Jennifer Garner. So what some of the first things she talked about was, it doesn't matter where you've been, it just where you're going. And I know this is a kind of a trite little saying, but she grew up in a Hick town of a West Virginia and really where there was nothing at all and she talked about her growing up and how she had no desire of of being an actor or anything else. Speaker 2:     01:15         You just didn't even know what that was. A. In fact, the statement she said was, I remember growing up and I thought that Gilligan's island was actually a documentary. I didn't even think of the fact that it could actually been on a set and just understanding the where she came from. She had no concept of, of movies, of Hollywood, of, of anything or like that. And I thought so often in life we get wrapped up as far as of our past and realizing you don't word. It doesn't matter where you've been hurled thing, it just mattered where you're going. I think the other things you talked about was this whole idea of success and how it changed you as you go throughout your life and really the importance of embracing it and using it to build on your dreams. My wife and I were out here and it's been kind of a surreal experience there. Speaker 2:     01:59         We're sitting in with 200 of the world's greatest entrepreneurs who basically made it and they're successful all brought in by Ernst and young and sitting in the room, you have no idea who's sitting next to you and you have no idea as far as as the level of success at different people have attained it and where you're going. And it was kind of a funny thing where we're sitting there and as the the winners were announced in the technology division. I was obviously I really want to make sure Russell one, and it was an interesting thing. We got done afterwards and we're looking at the person who actually did win and it was Tom Siebel and this is the guy who basically bought, built siebold. The company who Marc Benioff, it learn from it now Marc Benioff is a. We would basically, it was mentored by Siebold who is now gone on to build and create another billion dollar company. Speaker 2:     02:57         So Russell lost to a who it was just kind of fascinated that they're going, you just have no idea of the level of success. And then the overall winner happened to have been the guy who found a groupon and I'm sitting there going, all these guys are in this audience and you have no idea of the level of success, uh, the different people are at. And I think at times you get so caught up in your own life that you think that your idea of success is a certain level. And then doors get open and you're like, holy smokes, I can't believe what other levels of success are attainable. We had the same experience for those of you guys have been watching the funnel hacker TV. If you haven't, go check it out. We had three episodes in a from dreamforce in San Francisco where we're in Chicago and, uh, two private plans and, and literally within a 24 hour period of time and flying back with grant Cardone, it was just, it was just such a crazy thing when you start realizing how the level of success of the people have in life and where you're at, there's still a whole bunch of other opportunities and other ways of growing. Speaker 2:     03:54         And so it was interesting to hear her talk about that aspect as well. One of the things she also mentioned was, uh, the time she spent with Matthew mcconaughey on the Dallas buyers club. So she was kind of reminiscing about a lot of the different movies and shows and stuff that she'd been in. And one of the things she talked about was realizing how, how much people give when they're actors, where they go all in, on portraying who they are becoming. And with Matthew mcconaughey, who's become a real good friend of hers by this time, had for Dallas buyers club, lost a ton of weight. And look to the way she described it as completely gaunt and was so weak and she was always afraid as he's walking down the stairs, it wasn't able to make it down the stairs and one of the times she actually saw him, his energy, his trailer there and he'd sit there talking to him, said, Matthew, are you going to be able to make it? Speaker 2:     04:47         I'm just so concerned about you as a friend and I just wanna make sure you don't make it through this and, and you know what she can eat and you can do other things. And he's like, you know, Jennifer, I'm not focusing on the finish. He says I'm going through the finish line. I thought my wife has been an amazing athlete and still is to this day. And I and I've seen so many different races and marathons she's been in and there's such a difference for those people who make it to the finish line versus those people who are going through the finish line. If you haven't seen it, it's a completely different look on a person's face where they come across the finish line and they keep going because that wasn't the goal wasn't just to get to the finish line. It was I'm going through the finish line and I think that's so important in life that you realize that wherever you set your limit, that's where are you going to go, and so if you said, I'm just going to get to the finish line and I'm done when I'm done versus I'm going through that finish line and I thought that if you look at people who master things in life, that's the approach they take it. Speaker 2:     05:51         Life is I'm going through the finish line and so I've. I'm really trying to adapt that more in my own life is to make sure that I'm going through the finishing line and not just to it. I want to do the things I really learned a ton from Jennifer on was her ability to pull the emotions of the story from the past to the present. Literally as if it had just happened. And I'm so fascinated by great storytellers because they have this insane ability to elicit so much emotion, just raw, deep seated emotion where you almost want to cry. You, you want to laugh with them, you want to because you feel like it's like you're watching it live right then and there even though they're telling a story that happened to them 20 years ago and it's something I'm really gonna try to spend more time on developing for myself over this next year is that ability to tell stories where you elicit just raw, pure, deep seated emotion where when you were crying, you could actually bring back those tiers when you were laughing. Speaker 2:     06:53         You bring back the humor. When you are sad and you were experiencing pain, you can bring back those feelings without a destroying you, but in a way that actually helps other people really capture that same feeling that you had by doing it. That's how people are able to learn and to grow and experience things. And I think great storytellers have this insane ability to do that. And Jennifer, she was off the charts crazy with it yesterday. Uh, the other thing I loved was her, this concept of Jennifer has been a spokesperson for years and still to this day, obviously, if those guys would follow, you've seen our capital one that you've seen her involving with saving the children. And so she talks so much about the difference between being a spokesperson versus being an owner. And recently it was kind of fun. The reason she was there speaking to this group of entrepreneurs was because she's become an entrepreneur. Speaker 2:     07:48         She's now become a business owner. And she says, and this is one of the guy believes soul so hard at the end that is business pushes philanthropy. And what she meant by that is it's one thing as a spokesperson to speak on behalf of a philanthropic idea, whereas this totally different experience to be a business owner where you can contribute your dollars, your time and everything else to that. Uh, so recently she, her whole thing is about kids and about saving the children and about making sure that young kids and young families are able to have farm fresh food. And so she's now has invested in and become a, a, a whole network of farms called once upon a farm. And our whole reason to doing that is because she wanted to be, as a business owner, to be able to contribute not only money and not only be a spokesperson, but to really crafted the business and the direction the business was going. Speaker 2:     08:41         She goes, the hardest part as a spokesperson is you have all these great ideas you'd like to have let people know about, but they don't care because you're not the business owner. You're a hired hand. And I think the, the idea here as business owners, we have the ability to really push whatever philanthropic idea we want because you're the ones who are contributing the money behind it. You're the ones who were building it and driving it. And so I think, uh, we've tried to do the same thing with click funnels. We did donate to a dollar for every single follow that gets published to village impact. Uh, we spent over a million dollars last year, invested a million in, and they'll be a million dollars for our operation underground railroad by creating a, by filming, a documentary, paying for the documentary, and then using that documentaries you've gotten to raise money. We're now in the process of hiring an affiliate manager. Speaker 2:     09:27         In fact, for those of you guys who might be interested, this by all means, reach out to me. If you're wanting to be an affiliate manager for operation underground railroad, by all means, let me know because we're in the process of trying to hire someone to help push this, this mission and this passion forward. And that's what you have the ability to do as a business owner, is to be able to actually make change happen. One of the things she talked about was, uh, this, some of the advice she said is, be decisive. In other words, go all in. Don't dabble. Don't dip your toe in. Realize whatever you're going to do, go all in on this thing. Focus on and spend. Don't just so often people and drives me crazy. I hear this happen all the time. Well, I'm going to try this. No, it doesn't work. Speaker 2:     10:10         If you're going to try it, they'll never work. Uh, I think it's back to Yoda saying there is no one. There is no try. There's only do. And I think that's the whole idea here is you've got to go all in. I don't care if it's all in, on your business, all in, in your relationships, all in your parenting. Whenever you're going to do, go all in on it, man. Have a ton of fun. Get excited about it. It's one of the things I've loved, I admire so much with my wife is she has this insane ability when she's in something, she's all in it and I've. It's one of the things I'm so attracted to her because of this ability she has, if going all in with our kids. She's all in and our kids, I mean it's 100 percent as a mom. She's raising our kids in and 100 percent all in, in our relationship. Speaker 2:     10:55         She's all in, in her church. Callings and service. She's all in on it. And I think that as you take a look at life, the people who enjoy life and experience life and love life the most, it's because they go all in on it. And I think too often people dabble thinking, I'm going to try this. I'm gonna try that. There is no try. There's only do so go all in. Have a ton of fun and experience life that way. That's the only way you truly get the most out of life without sending. I think she talked about this whole concept as far as balance in life. There is no such thing as really a balance, but you have to kind of look at it day by day and week by week and year to year. And as you kind of pay attention to those things on time capsules, you'll find areas where, you know, what, it's been a long time since I've focused in this area in my life. Speaker 2:     11:41         And you got to go focus on that. Um, I think my wife and I were talking about it today as far as this idea that you cannot, you can't outsource certain things in your life. And one of the things you cannot outsource or your relationships, you just can't do it. You gotta you have, that's the one thing. I mean I can outsource a ton of other stuff at work and at home, but the one thing you cannot outsource or your relationships and you guys spend time, you've got to focus. You've got to develop those and build those. The one thing you can't outsource. So go all in, be excited and spend the time developing those relationships. The last thing, uh, the interviewer though, it was actually a friend of hers, she lifelong friend, she'd grown up with basically in her early days in New York trying to try to get jobs and interviewing for parts and all that kind of stuff. Speaker 2:     12:34         And she was Korean, was sitting there asking her, so what would, what would you tell yourself today that you would do that would be important for your 28 year old self to know? And she goes at 20 slash 20. It was when Jennifer was just starting to have success and says, you know, Jennifer, what would Jennifer's now 46 as she sat on 46 and a half, just made me have a little bit 46 and a half, so it's almost 20 years before she had her first success. He says, what would you tell yourself? You went back to your 20 year old self will be the life lessons and things you would want your 28 year old self to know. And it's kind of funny because Jennifer said, you know what? The first thing I would tell myself as soon as you start having success is to understand, understand that success is stressful. Speaker 2:     13:19         And so the very first thing I would do is I would, I would get, I would get a coach and I'd start therapy and everybody started laughing. She goes, no, I'm really serious. You have to understand that success is stressful and it will literally eat you up. And as I sat there, I thought, you know what? The greatest things I've done in my life, things I've learned the most is the importance of having mentors. Having coaches and she was talking about the same thing. Get a mentor, get a coach, get involved in therapy, find someone who can help you manage all the craziness that's going to go on in your life. And so as I take a look at all the things that have happened, the things I've enjoyed the most is when I started hiring coaches in my life and mentors, uh, for those of you guys have been following you on facebook or even hearing a lot of my podcast, uh, this, this last year, I've hired three different coaches. Speaker 2:     14:07         I've got a coach for our financial goals and things where I'm trying to go to financially. I hired another coach as far as a trainer. I'm getting up at 4:33 days a week and it's the most brutal time and I hate it, but I love it and I'm so grateful for Eric and for all the things that he's helped me learn. I'm learning proper form and techniques and it's one of those things were working out as never. It's been one thing I've always wanted to do, but I've never focused on it and I didn't focus on it until I got a coach and I'm so thankful for him and I'm obviously I'd, I would love to have these rippling muscles and everything else. I'm not there yet, but what I am is I'm learning and I'm growing and I'm, I'm. I'm really loving getting in shape and staying in shape and focusing on it. Speaker 2:     14:54         So realize you've got to hire a coach. And then the other coach have hired recently as a personal coach, a Jerrick Robbins, Tony's son. I hired him to help me with some of the things that my own personal life and in business and I've loved the time I spent with all three of these coaches and so I highly recommend that one of the most important things for you to make sure that you're doing is you're hiring mentors. You're hiring coaches. You're getting therapy or you're going through and that. You're using that to realize that success is stressful and your level of success. Every depends on the people you're associated with and the people you hire. And the people you're getting coached by and mentored by, so realize that you have to use coaches in your life. And I'm a huge, huge proponent of it. So as much as I love going to live events, I also love having coaches. Speaker 2:     15:39         I hope you guys have an amazing time. Let me know if this kind of content is valued. Gee, I really, again, I value your time and I want to make sure that, uh, anybody who's listening to this, that they're getting something out of this that is a value to you. So please go to itunes rate and review this. Leave me a comment there. Send me a facebook message in instagram, personal message, email, whatever it is. Let me know if this is a value to you. If it's not, I want, I want to change it, I want to stop it because your time is the, is the one thing that I know I can never get more of, neither can use. So I want to make sure that day those you guys were listening to this, that you're getting value out of it. Having an amazing day and we'll talk to you soon. Speaker 3:     16:15         Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like meaning. If you are more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others. And let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Genius Network usually has about 200 people.  This year it was about 400 people.  Dave took away a ton of insites while there. Tips and Tricks for You and Your Business: Who made the rules? (2:00) The difference between a consumer vs entrepreneur mindset (5:20) Three types of Days (7:00) Taking your marketing to the highest level of authenticity (12:20) Quotable Moments: "Don’t get hung up on your past, use it as raw material." "You’re mindset is what focuses you behaviors." "Every person has a purpose in life, even if it is to be a bad example." Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00             Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:       00:17             There'll be welcome back to funnel hacker radio. I'm super excited today. I'm actually out in Palm Springs, a wee Russell and myself and Carrie wife and a collector here. It was just a ton of fun along with the Russell's parents and today's. Before we fly back, it's kind of a than I'm going to try to get caught up. I that so many things happening recently and I just feel like I haven't connected with people, so I want to kind of share some of the things have been happening and some of the lessons I've been learning, I've been traveling a ton as my wife will attest to, uh, over the last four or five, six weeks now. And so I really wanted to kind of give you guys some of the, some of the insights that I received while being at some of the events. So I can't even tell you. Speaker 2:       00:58             I'm sorry, I can't remember all the place had been that, uh, one of the ones recently was genius network, which was last weekend and while I was there, so Jesus network is normally about 200 people and Joe Polish is the guy who basically had the standards, can usually kind of keeps it to that list, but this year he kind of expanded it and it was kind of a different dynamic, be a little bit larger. It was almost three 5,400 people. But the cool part was the insights and things that I got while I was there. And that's what some things I want to share with you. So this is going to be kind of a popery mix of a whole bunch of different ideas and kind of go through them pretty quick. But hopefully these are ideas or takeaways that might be a benefit to you and your business into your life. Speaker 2:       01:35             And uh, hopefully this makes sense to you guys. So if there's, if you're liking this kind of content, if you don't mind, please leave me a comment. Send me an obstacle to itunes rate and review this. And if you don't mind either, uh, send me a personal message on facebook or instagram, email me, whatever. Uh, I just, I always appreciate the feedback and I want to make sure that you're getting value out of this. If you're not, I'd love to change it to make sure that you are so I appreciate the time that you're taking to listen to this and your ghost. Uh, one of the very first people who spoke was a boat Easton, and one of the things he talked about was this concept as far as who made the rules and those people that know me, I've always kind of taken it. Speaker 2:       02:15             I've looked at rules as, as something that, uh, are, are great ideas. Had this really resonated with me because his whole thing was who made the rules. If it wasn't you, why are you following them? And I think a lot about some of the things that we typically do in life where we just keep doing it because we've always done it. Or you probably heard the story of the Thanksgiving Ham where basically what happened was a man was sitting there talking to his wife and each time I always asked them, so why is it ever safe every single thanksgiving you cut the ends off of the Ham? And she's like, I don't know. My mom always did. And she said, well great. You know what grandma's going or your mom is going to be here at Thanksgiving. I want to ask her why. And so sure enough, his mother in law was there. Speaker 2:       03:00             And he said, so tell me why is it that you've always cut cut off the ends of the Ham before you cook it for Thanksgiving? She goes, I just doesn't make any sense to me. We're wasting all this good meat and steak. You know what I don't know my mom always had. And it's like, alright, I gotta get to the bottom of this. There's gotta be some reason why we cut off the ends of the Ham. And so he said, why don't we call grandma and let's ask grandma why she cuts the ends off of the ham every single thanksgiving. So it was sure enough they get grandma on the phone and grandma goes, well, because my oven wasn't large enough to fit the ham in, I had to cut it off and so it Kinda goes back to that same idea as far as sometimes we just obey rules and things without really knowing why. Speaker 2:       03:39             And if it doesn't benefit us and you don't know who set the rules, you may want to question why. So it was one of things I got from bullies and I thought was just a great insight. Dan Sullivan who owns strategic coach always has a ton of words, wisdom. He's always dropping pearls, wisdom and some of the things he was talking about I want to share with you were things that I think I hope resonate with you in a way that is a value to you. One of things he said was that your past is just raw material for you to use for learning. I think so often as entrepreneurs we go through a lot of struggles and you're like, oh my gosh, I don't want to share this with anybody because I'm not very proud of it. And his whole thing was, you know what, it's just raw material. Speaker 2:       04:17             Don't get hung up on your past. Just use your past as raw material to help you in your learning and to help others as well. Use that like a comedian would use their raw material and find ways of changing it to benefit you to make sure that it's a value to you. The other thing he talked about was this whole concept as far as that your eyes only see and your ears only hear what your brain is looking for. And I see this happen so often with so many people and it's always fascinating to me where two people can have the exact same experience and yet get a completely different meaning out of it. And I think it's really important that you take a look at the way you approach things is how you approach everything. If you approach things with the idea that I got to find out what's wrong with this, you will find out what's wrong. Speaker 2:       05:02             If you approach it with this concept as far as what can I learn from this? What's the value in this? You will get value and you will get learning out it, and so I love the idea as far as eyes only see and ears only hear what your brain is looking for, so thanks Dan. One of the things he talked about was this concept as far as the difference between a consumer versus an entrepreneur on their mindset, and I think this is a real important for you. Anybody who's listening to this as a consumer and as an entrepreneur, you got to consider both sides to it. If you're selling a product, you're the entrepreneur and you've got to understand how are your buyers looking at this as far as consumer. So typically the consumer mindset is one of criticizing, complaining, and blaming. I think that this is one of the things I've seen happen so often. Speaker 2:       05:43             It just blows my mind where someone can sit there and complain and blame other people for an experience that they purchased just because it wasn't exactly what they wanted. And I think too often consumers have this mentality that every almost an entitlement mentality these days and drives me absolutely insane. I hate, I have no room for entitlement in my life and I just don't do well with those people like it. The other thing he said was, as far as the entrepreneur, it says entrepreneur mindset is more of a transformers mindset and with the transformer mindset, what you're looking at is, is more things along as how can I contribute, how can I collaborate? How can I create, and I find this extremely valuable is as I look at the things that I've ever experienced, I'm in, whether it's even a negative experience, it's like how can I use this experience and what can I create from this experience? Speaker 2:       06:35             How can I contribute to this experience? How can I collaborate with realize that every experience there's there is good in it. If you look for it, one of things he talked about again is Dan Sullivan was when you're looking as far as transformers mindset, the key to that is time, and this is one of the things I'm really going to focus a lot more on. My wife and I were just talking about this recently as far as the importance of of really dedicated and setting aside more time and Dan had a great idea here as far as the key to transformers mindset as time and too often we are so tightly scheduled that it actually constricts our ability to think and if you can't think you can't develop and you can't create, so one. A couple of things that I've made mentioned before on a prior podcast that I learned from Dan was his three types of days. Speaker 2:       07:22             Free Days, focus days and buffer days, focus days. Those days where you're going all in and you literally are closing the door and there's no other. Nothing's happening, but whatever you've got, you've got to get done. That's your plateau, diploma type of days. These are your focus days. Those days you've got to make sure no matter what I have to get this done. Free days are the days where you're literally, which I've never done a very good job of. I'm going to. That's my goal for this next year is to start scheduling free days where you literally do nothing. You don't work. You actually allow your mind to think and to create and to develop and to be exposed to other things and one of the days that he's really well known for and that those are the buffer days where you literally understand as an entrepreneur, there's so many things happening all the time and you're trying to build and grow and develop things that we schedule things so tight. Speaker 2:       08:08             They said what you need is a buffer day where this is your, is your makeup day. It's a day where you're like, I have nothing else to do except to get caught up on all the other things and you literally have to plan those. So you plan your focus days. You then plan buffer days and then reward yourself with free days. So those are some of the insights from Dan. Again, I always love Dan and sub is strategic coach stuff is just awesome. Um, another thing is to really focus on your strengths and not your weaknesses. That the whole idea here is to realize that your mindset, your mindset is what alters your behavior, and if you start focusing on your weaknesses and your mindset is all around your weaknesses, you will find that your behavior focuses more on your weakness. Whereas if you allow your mindset to focus on your strengths and you continue to develop your strengths and you outsource your weaknesses, you'll find that your mindset actually continues to grow and to expand. Speaker 2:       08:57             So huge, huge believer in the idea as far as understanding. It's so much better to outsource your weaknesses and focus on your strengths. One of the things that Joe Polish, he's because you guys know Joe, he's very sarcastic guy who loves making fun of himself and others in and it's. This is a true Joe Polish, a statement that says, every person in life for every person has a purpose in life. Even if it has to be a bad example to you, and I think that is just so, so joe, but it it. I've, again, I totally agree with it that every single person who run across your life serves a purpose and sometimes that is a purpose to be a bad example, meaning I'm going to learn not to do, but this person did. So I thought that was pretty awesome. I want to do the things they had on there was actually a panel of four generations deep guys and a girl. Speaker 2:       09:50             So three guys, one girl, uh, 18, 19 and 20 years old. And it was really cool for us, for me to, uh, I've got two kids right now in that age group and another one soon hitting it. And I've, I love, love my four boys and it's so fun for me to see how they learn. And it was fun as I listened to these four generation z people talking about how to market to generation z. So one of the things for them was that stories and experiences, what they look for, they really look for experiences for them. Everything is about the experience says we don't get too wrapped up in things as much as people think that they do. It says we've really kind of grown up with more of a shared economy and so experiences are super critical to them. The other thing he said is to make sure that you turn moments into movements and I'd look at what we've tried to do with clickfunnels and it's been one of the things we really have tried to do is to take moments and turn those into movements and I would encourage you in your own marketing to find out what those moments are and really trying to make a movement around them. Speaker 2:       10:53             Uh, the other thing they talked about was the fact that to quote a conner blakely said, we breathe stories. And I thought, man, I mean we've talked a ton about stories and it's honestly one of the main reasons I'm doing this podcast at the recent. I'm doing it as many facebook lives as I am. I'm trying to get better at telling stories and not just telling the story, but hopefully have been able to elicit in to develop the story with more emotion. I'm sure this podcast is coming across probably more factual as far as things that actually happened, but I'm really going to try to, in upcoming episodes and things, I want to focus more on the emotion because what I've realized, and I've seen this, Russell does probably, it's probably one of the best at it, uh, is the ability to get into that state and to tell the story from as if it had just happened and to bring back those same raw, those st pure emotions because it's the first time that other person is hearing it. Speaker 2:       11:50             And so for them, the greater the emotion that you can bring to it, the greater empathy and the greater connection they're going to have with you. So those are some of the things that they've talked about as far as generation z. A Dean Graziosi, he's a dear friend of mine and I just, I love talking to him anytime is just kind of hearing his insights. Has Been Marketing for over 30 years now. And just, uh, just always has great insights. And one of things he was talking about was to make sure that you take your marketing to the highest level of authenticity and I think that today so often there's this idea as far as kind of fake it till you make it type of approach or faking the Lambo Bose or, or the influencer type of approach to life. And I think people what I know what people want more than anything else is true authenticity. Speaker 2:       12:36             And so don't be afraid to share your own insecurities. And I, it's again, I, I'm really going to, this is my goal in 2019 is to really focus more on, on really sharing more of my own insecurities of really. I've been an entrepreneur now for over 25 years and there'd been a lot of ups but there'd been a ton of downs and I think I probably haven't done the best job at sharing those and I hope to get better at doing that in upcoming episodes. And things. Uh, the other thing dean talked about was the importance of, of which again is something we, we tout a ton of click funnels and that is this whole idea as far as you need to focus more on raising your own money and focusing on cashflow versus going out to try to raise capital and have other people invest in you. Speaker 2:       13:24             I'm a huge, huge proponent and believer in the fact that the greatest way to market and to grow your business is to sell, to do your own marketing, to do your own selling and to fund your own business through your own sales. That's the way you know your product and service actually resonates with the buyer. When they take the credit card out of their wallet and they actually swipe that and give you money for your product or service, that's when you know you've, you've done it right. And so I think that too often these days people are so focused on raising money and raising capital from outside ventures where the real benefit to knowing your customer, knowing your client, knowing whether your product or service actually resonates is when they pay you for it. So I did, again, huge believer in doing just that. One of the last things I want to talk to you about is a gentleman by the name of Andre Norman. Speaker 2:       14:09             So Andre Norman, uh, ended up getting basically an African American guy grew up in the ghettos and the, some really, really bad experiences. Gangs and everything else. Ended up serving I think 18 years in prison and has now come out and is trying to turn his life around and is trying to help a deal is made thing right now is helping people with addiction, which is a huge cause that uh, Joe Polish is involved in. And one of the things he talks so much about was the pain that people experience. It says, and this is how he's taking a look at his own life. And I think it was a extremely valuable lesson to me is to realize that the things you go through in your life, they actually have a purpose. And what he said was, it's not about you and it's not about your pain. Speaker 2:       14:58             It's about the people who are coming behind you. And I thought, man, that is so, so true. And I think this kind of ties in as far as the importance of being vulnerable, about being authentic, authentic is the Lord has given you experiences, trials in your life to help you grow and help you develop and help you to build and realize that it's not just for you. It's for the people who are going to come from who are coming behind you. And I've seen that happen so often in any of the mentors and the people I've worked with as they go through the trials of their life. They use those trials to help bless the lives of others. And I think that, uh, you take a look at, at your own life and the trials and the hard things that you go through. It's not about you. Speaker 2:       15:40             And it's not about the pain that it caused for you, it's about how you can help the people who are going to come beyond behind you and how those lessons of your life will be a blessing to them. So with that, I hope you have an amazing day. Again, I greatly appreciate and I can't thank you enough for taking the time to listen to these podcasts. If you're liking this kind of stuff, please let me know a rate, review it on itunes. I read all the comments there, send me a facebook message or an instagram post, or send me an email. Let me know if this is helping, if it's a value to. If it's not, I want to change it because your time is extremely important to you and to me, and I want to make sure you're getting the most out of it. Have an amazing day. We'll talk soon. Speaker 3:       16:18             Hi everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Over the last few weeks, Dave has been traveling to a ton of different events.  In his travels, he always has take-aways. Listen to some of his Aha Moments from the road recently. Tips and Tricks for You and Your Business: Creating your Story Inventory (1:00) Your Calendar (5:30) The 4 R’s (7:00) Results (8:00) Dave’s confession (10:00) Mistakes in life (14:00) Quotable Moments: "People pay for outcomes more than they pay for time." "It’s marketing that makes people take action." "You can’t serve people without selling." "You can’t grow until you buy." Other Tidbits: Hear more stories like this at Funnel Hacking Live February 19-23.  Get your tickets now before they are gone! Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Welcome back everybody. This is going to be kind of days ramps for the road. I've been traveling quite a bit. I'm going to start kicking up even more recently here at. You've got a lot of things going on, so it's been a lot of crazy thoughts. This is we're going to be a Potpourri of thoughts and things that had happened. I had been doing a lot of reading marketing books that person development books, business books. I'm speaking to a ton of different people recently, so this is going to be some of a whole bunch of just block, but I want to get it out to you guys and want to make sure you can share with us and make sure you understand some of the value that a of what I'm seeing these days. So first one is, and I've talked about this one before, but I cannot stress the importance of a story inventory. Speaker 2:     00:57         So right now if you do not have a story inventory, you've got to write this down, air lock this thing, uh, do whatever it takes to make sure that you don't forget, start creating your story. Inventory. Store inventory is one of the things you're going to use whenever you find yourself in a situation that you have to explain things. It's all goes back to the kind of like bridges that Russell's talked about for years and it's been so fun. I was with Russell and Dan as we were traveling. I think we were in Chicago last two weeks ago and when we landed it was fascinating because all of a sudden we land and I think I had made, it was a red eye flight. We had an hour and a half, two hours of sleep exhausted and all of us were just kind of dragging. Speaker 2:     01:39         Would come down the escalator. As soon as we hit the escalator, a land down to the bottom. It's in the Chicago airport, it'll hair. You have these underground pathways that just lead forever. I'm sure it's due to all the snow and stuff that get out there, but we hit there and above these walking. I'm walking little escalators, but walking paths, motorized, walking past, whatever you call those things. Soon as we got down there above them, are there all these little crazy lights and russell literally state totally changed. It's like, oh my gosh, I totally remember this place. I remember exactly this place and I was here with my dad and his state totally changed and Dan and are like, whoa, Whoa, whoa. We gotta capture this. So Dan grabbed his camera. He's like, all right, what backstory? What are we talking now? What are you talking about? Speaker 2:     02:26         So the key to a lot of story inventory, you've got to have a backstory. You got to help people understand what's going on. So the backstory to it was Russell and his dad, the last time Russell was in that airport that you remembered was with his dad when he was in high school and they were coming out for the national wrestling, a meet and the emotion that Russell felt it was the craziest thing for me to see was literally changed from being exhausted to totally in state of being in that moment with his dad and when you're telling your stories, you've gotta be able to get in that moment for yourself. Tell bring other people into that moment with you. And Dan was just doing an amazing job as well. Russell, tell me about this. How were you feeling when this happened? How are you feeling when this happened? Speaker 2:     03:07         Tell me about this. And so we're on this walk, this electronic moving path. Dan's in front with the camera. I'm on the other side with the different cameras looking at film and the story has Russell's telling us all of the raw emotions as a teenager that he had with his dad going to nationals, setting the goal, setting the dream of someday, Dad, I'm gonna. Be here, and it was fascinating, fascinating to see exactly the state that person can get into and then help other people get into that. A similar type of estate, so when you're telling your stories, first of all, you got to create a story inventory. Then you got to practice your stories. It's kind of like a comedian. Russell made mentioned this on his podcast. I've heard it from Dean Grasiozi. I was talking to a buddy of mine, Keith Yackey is going to be doing some, uh, he's doing some standup comedy and it's interesting to see all any comedian. Speaker 2:     03:56         They basically start practicing their jokes. They've, they know certain jokes they're going to land for sure. And then they'll always toss into kind of a teaser or testing joke or testing story and they start practicing these stories. I've seen this with Russell where he will practices stories multiple times. You'll end up telling a story to me. I'll tell it to bread. I'll tell it to John. He will tell it to todd and Dale and seeing what type of reaction does he get out of it. Tells Julie and then keeps fine tuning and fine tune and then you'll take that story after he's told her one on one and then start doing small groups and then I'll actually do it on a podcast. Then they'll do it on facebook live. Then they'll actually take it like right now he's actually in San Diego just about ready to go on stage here in the next 45 minutes to a group and to make sure that every single person is a part of of exactly what's going on and so they can feel it. Speaker 2:     04:47         They can test it, they can understand it, and they can experience that. So the whole idea behind this is to make sure that you're practicing your stories at different levels to perfect them so that you can actually tell them what the same impact with the same emotion as if it was happening to you live right then and there. So great storytellers have the ability to get into that state. I've seen it with Tony Robbins where he's told the same stories that a thousand times, but it can get in the same state, which then helps other people get in that state, so when you look at it, storytelling, a mixture, you're creating a story inventory and then start practicing those stories. Talk to the different people, see what the reaction is. Asos, we, you know, loving care about. You say, what can I do to make this story better? Speaker 2:     05:25         How can I connect better with you? How can I get more emotion out of what I'm saying? That you can actually feel it because stories are all about eliciting emotion and feeling so that's the first thing. You have a store inventory. Practice your stories and make sure they work. The next thing. This totally, again, these are all random. Next thing here is a calendar as a reflection of your goals and your priorities. I've been doing a lot of things. I'm trying to become a better dad, a better husband, a better at every little aspect of my life, but really focusing right now on a lot of family stuff. I spent a lot of time with work and I love what I do and I love my kids and my family even more and that's why I do what I do, get my calendar doesn't reflect that as much. Speaker 2:     06:05         Um, I'm a huge believer in, in dating my wife, but I don't, it's not in my calendar. And so I started actually putting it at the beginning of the month yet. Okay sweetheart, what are the actual dates we're going to do this and this month I've got a ton of travel. So I was like, holy cow, had I not done that, I would've missed three or four dates for my wife because I'm just not in town on the weekend. So we actually are doing our dates midweek and had I not actually set a time in advance and blocked it out on my calendar, those never would have happened. So realize that your calendar actually is going to reflection of your goals and your priorities. Uh, for me, one of the things I'm really trying to get better at is working out on a regular basis. And so you'll see at 5:00 in the morning, I'm at the gym, do Monday, Tuesday and Thursday, and that's in the calendar. Speaker 2:     06:49         It's right there. Uh, it makes it a priority, spending time attending my kids' Games, uh, there in football right now. So football games or are super important and that's what's going on right now. Did you focus on making sure that you're looking at your calendar and your calendar is a reflection of your goals, your priorities. You'll find that you actually get more things done. Most importantly, you'll get the things that are most important done first. And next thing I want to talk to you guys about is the importance of outcomes. I would have been, right now we're spending a lot of time creating what we refer to as the four Rs. That's a four r document. Alex Charfen talked about this quite a bit. And whole idea behind this is each position, each job description actually has four rs to it. The first one is the role. Speaker 2:     07:29         The role basically is what's the title, what's the compensation, what's the overall all ideas far behind that. The next thing is the actual requirements of that job, so what are the things they actually you have to do? Third thing, they are the results and the fourth thing then would be, I'm sorry, the second one is the root is the responsibilities, so one of the things I doing on a regular basis, they need to to actually do, to get the third thing, the third thing, then be in the results and the fourth thing then will be requirements, so the requirements, so you need to have a this skill or this skill or this skills as kind of a bare bones basic type of requirements. So those. That's what brief references as far as the four r document. If you wanna find out more about it, check out. Speaker 2:     08:07         Alex sharpens a Huffington post article, so you just Google for ours. Alex Charfen, it'll come up, but I want to talk to you right now about when you start looking at those. For ours, the one that's actually most important that it's a in the document is actually third and that is results. One of the things we find as we start working with a lot of people that you've got to employees and you start to look at your own life. Too often we get focused on what being busy and busy. This means nothing. All that matters is what's the outcome. It's and people pay for outcomes more than they pay for time. So it's not the time or the task that matters. It's what the outcome is. And I've seen this happen a ton and uh, as I've hired consultants, I've worked with people, I don't care what it takes to get it done all at once. Speaker 2:     08:50         I want it done. So whatever it takes to get it done, that's what I want to pay for. A same type of thing. We've had contractors over the house doing different stuff. I'm like, I don't care how many hours it takes. I just want this one thing finished so I will pay you to get it done. I don't care if it takes you 10 hours. If it takes two hours, I'm going to pay just for the result I'm paying for the outcome. So when you start looking at hiring people and you look at your business, focus on what are the outcomes when you're looking at selling, what people want to buy, our outcomes they want. What I want is I want to actually get a facebook ad up and running, making money. That's my outcome. I don't care it as far as understanding ad manager and all the different tasks and everything else. Speaker 2:     09:29         What I want is I want the outcome. Uh, if you're a consultant and you're looking and you're working or an agency, people want the funnel built, they want, they don't care about all the time and effort you put into it. All they want is the end product. So as you start managing people, as you start looking at products is realize what people want are outcomes. And so focus more on the outcomes. Then a long laundry list of all the to do's and everything else. So if you focus more on the outcomes, you actually will get more outcomes. And that's what people want. Most. Number four is a confession here. And this confession actually is, I have ruined my family. I have totally ruined them. I have it. They can't go into the, can't see anything on TV. They can't go to the grocery store to go shopping without thinking like a marketer. Speaker 2:     10:12         My entire family now, things like marketers as funny. The other day I, my boys were home and they were talking about, uh, uh, I forget exactly what it was like, oh my gosh, did I totally messed this up? If they had closed it this way or this way or this way, we actually would have bought from him. And I'm like, you guys all think like marketers. It's been a ton of fun, but our conversations these days revolve a ton around marketing. My boys are a little bit older. I gotta get, I've gotTa Chandler's 22, Parker's 20 Christians, 17 and Jackson's 15, but it's fun. I'm almost all listened to Russell's marketing secrets and we spent a lot of time watching funnelhacker radio or funnel hacker TV and it's been fun because they started thinking more like marketers and the reason why it's as you look at ruining your family in that way, it's really kind of fun because now conversations are around marketing and realize the whole reason why marketing matters so much is it's marketing that makes people take action and if you start looking at the way people take actions and moving their life, it's the marketing that gets put in place for them to actually think and to take the actions that they need to actually make things work in their life. Speaker 2:     11:21         So for me, it's actually as much as I've ruined the middle and they all just think like marketers, it's been a ton of fun. So I'd recommend a. spend some time with your kids and your family and talk more about marketing. I remember years ago we started off watching shark tank and I was. I spent a lot of time with the kids. Said, okay, I need you to tell me how much is that company worth while they want $100,000 for 10 percent of the company? Well, what's that mean? The value of the company, his head, so all of a sudden they're doing math without realizing they're doing math, but I guess dad, that's, that's a million dollar company. Is it really worth that? Well, let's listen to and find out, and so as you start paying attention to marketing and you start having those kinds of conversations, it's actually a ton of fun. Speaker 2:     11:59         Your family. More importantly, you actually will find that it starts motivating your family and your kids to start realizing what's it take for them to set things in their own life in motion. I'm number five. Here is one of the things that kind of ties into similar thing as far as marketing, but the idea here for a lot most people don't understand is you can't serve people without selling. I'm going to do a podcast later that's going to talk about my fear of selling, but for years I was always afraid of selling and what I've realized is I you cannot serve people without providing opportunities for them to buy and too often as marketers and as as people who are doing this as a business, the selling asking for the sale is so painful. It's so hard. It's like, no, I just. That's so far in my comfort zone. Speaker 2:     12:48         I don't want to do that. Realize until there's an exchange that there can be no value given and I really want to make sure you understand that you cannot serve people until you sell them something. All the free content that you put out there, all of the things that allows them to opt in until they actually spend money with you. That's the only time that you can really serve them a everything else that you can be adding value in their life, but there's no true service given until they exchange money and it goes back to the whole idea as far as people who pay play. In other words, people who actually pay you money, those are the people who are going to take action and until they take action in their life, nothing else matters. There's so many people sit on the sidelines of life consuming massive amounts of content, but they never actually implement that or take action. Speaker 2:     13:36         So realize you cannot serve people until you sell them something and you can't grow until you buy. So you need to be on both sides of that coin. You've got to be a buyer and you've got to be a seller, and the more you sell, the more value you will be able to give to people. The more you buy, the more value be able to consume, which in turn will then help you basically be able to serve people at a greater event later in your life as well. So please understand the importance of selling. I'm sure a lot is random potpourri type of thoughts I've had going, but I want to make sure that you understand this. The last one here was a one where actually refers to golf. Uh, so we just bought a house, built a house on a golf course. Uh, it's something I've always wanted to do. Speaker 2:     14:18         I used to play golf when I was younger and it was always a fun, fun experience for me and I thought, you know what, these days I actually want to live on a golf course and have my kids get involved in golf. So as I mentioned, my boys are getting older and my wife's an avid runner and so it's been one of those things as a family, since we actually live on the golf course, we can go out real even late at night and just hit a couple of holes and just have fun as a family. It's been kind of a fun family sport, but one of the things you'll find in golf as far as the way people keep score is you'll hear people talk about par, about bogey, about double bogeys birdies, eagles, all kind of stuff. So real quick lesson in keeping score in golf par is what a good person should be able to get for that whole. Speaker 2:     14:58         So that's kind of the benchmark. So if it's a par three means you should be able to get the ball from the tee, shot into the hole in three shots. If the for. Obviously it's for if the par five, it's five shots to get there. So that's par. A birdie is one less than par. So it's a par four and you've got to three, you got a Birdie, and if it's an eagle that means it's two less than par. So if it's a par five and you got three, you got an eagle, which is like amazing. On the flip side of the coin, we can go in the other direction. A bogey is one over par and a double bogey is too overpowering. But the real issue, when you start taking a look at what a double bogey really means and how this applies to you and your own life, typically the reason you hit the reason you get a bogey is because you had a bad shot. Speaker 2:     15:44         That's why you're one over par is because you've got a bad shot and you're having to correct for that. A double bogey comments when you have a bad shot followed by a stupid shot, and what I mean by that is frequently when you're. When you're playing golf, you'll hit a bad shot and then you'll think, you know what? I know I'm kind of in the trees over here, but if I hit, I hit my ball just right and I get just underneath or between these two branches I can actually get on the green and not only saved my buggy, but actually might actually get to a par and she take a stupid shot trying to do this miraculous shot in an effort to save, save par, and what happens is you're taking a stupid shot and you're going to end up with a double bogey or possibly even a triple bogey. Speaker 2:     16:25         So the reason I mentioned that is in life, the same thing happens where sometimes we make mistakes. There's nothing wrong with making a mistake. The hard part is when obviously you make a mistake and then you make a stupid mistake right after that, trying to compensate for it. Whereas in golf, the easy thing to do is if you make a bad shot, instead of trying to hit this miraculous shot, just take an easy shot, a simple shot where it's going to put you back in the fairway, which is the main green. If you just, instead of you're in the rough, you're in a bad shot. Instead of trying to hit this miraculous one, just take a simple shot, put it back into play and then take another shot from there. Same thing in life where in life, if your find yourself sitting there where you take something happens and it's just a bad decision, don't make a stupid decision trying to compensate that. Speaker 2:     17:11         Just take a safe shot, make it easy and then go ball ball and make it happen. So those are some of the thoughts I've been having recently as I've been out to do it. A lot of the crazy stuff as I've been traveling, I run across all these crazy thoughts and ideas and I just, uh, I tend to run it down and sometimes I just throw them at you. Hopefully there was something of value here. If not, I apologize you spent the last 15 minutes. Listen to me anyways. Have an amazing day. If you haven't gotten your tickets to funnel hacking live, by all means, I don't know why you wouldn't, but please go to funnel hacking live.com. We'd love to see in Nashville it's going to be February the 29th, a 20th through the 23rd of two Thousand Nineteen February 20th through 23rd 2019 in Nashville. Speaker 2:     17:52         Can't wait to see you again. If you don't mind. I love to get feedback from you. If you're liking these types of podcasts, especially this one, I know I'm all over the board on this one, but if it's a value to you, let me know. Send me an Instagram, a personal message or facebook pm or email me or whatever, reach out to me. Let me know what your thoughts are. I appreciate it. Again, if you don't mind, rate, rate, rate, and review this on itunes and share this. Thanks so much. Have an amazing day and hopefully our paths will cross soon. Speaker 3:     18:19         Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if there's people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Why Myles Decided to talk to Greg: Greg Smith is the host the Rise Above Podcast. He is master at mentoring successful entrepreneurs scale their business to new levels. Recently, he helped take a $133,000 ARR business to over $1,850,000 in revenue in the past 11 months. He is a father of three and married to his high school sweetheart of 11 years. Tips and Tricks for You and Your Business: The morning routine (1:00) Greg’s Story (9:30) Staying Motivated (24:00) Quotable Moments: "You have to have somebody teach you the way." "Go find a mentor, but be coachable and teachable, but most importantly, implement what you learn." Other Tidbits: Finding a mentor who’s path you can follow and mirror is important to succeed quicker. Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey, what's going on everybody? Speaker 2:     00:18         And welcome to funnel hacker radio. Today. I have a very special guest on, but you may notice this is a different voice than you're used to today. Dave's voice is very, um, I guess you could say raspy. He was yelling a lot yesterday. We did a funnel hacking live telethon. And so his voice, he's a little under the weather. So I'm taking over today. Hopefully this is close to the standard that he has already set. But today on the show, ladies and Gentlemen, I have Greg Smith. Greg, how you doing man? I'm doing great. Thanks. Miles. So, Greg, I want to start with kind of a different question than you're probably used to getting in that most podcast started off with. So I'm going to come right out the gate. Greg, what is your morning routine? Speaker 3:     01:02         Oh, you know, uh, it's so funny because this has been something I've, I've really been dialing in. It's so funny you asked this because this has been something for me personally. Uh, growing up, like as a kid, I kid you not, I funny story. I used to sleep in my parents' room because they had TV and no other house, you know, no other room in the house did, but I'd stepped a one or two in the morning like as a five-year-old. Dang. Yeah. I've always been this night house. So for me as an entrepreneur over the past 11, 12 years I've gotten all of my work done primarily from 10:00 on, uh, because that's when my wife goes to bed and then it's just like my time. And as of recently, you know, I have three kids, six, 3:00 AM, you know, 18 months. So I've had to like start becoming a morning person and you know, the biggest thing for me in the morning, number one is, is I have my phone set to where it's on do not disturb mode and I only have like three people, like four. Speaker 3:     02:05         So I have, you know, my parents, my wife and then uh, a few key business partners and a couple of ventures that I have that can get through to me at all times, but I keep that on do not disturb typically until 10:00 AM. And then I also now with the, the iphone has screen screen limiting like car app limiting and I turned all my apps off except for the ones that I read, um, you know, until 9:00 AM. And that's after I get my stuff done in the morning. I typically read something like I have a rule where I have a non digital morning. I used to just get up, check my emails right away and just like get into the day. And then when I found out is I was, I was always reacting to other people were throwing at me instead of like getting my mind set. Speaker 3:     02:50         Right. So I typically don't work out in the morning. I'm a Jujitsu guy in the best Jujitsu a simply at nighttime because that's just what other people have the ability to go in. But for me, getting my mind right and reading something a pre Gutenberg like something prior to the printing press, whatever that might be for you is very important to me. So I get that in and I guess some wisdom and then I go on a typically to learn something or read something from, you know, thousands of years ago and then to go into something that I'm kind of hot on a which is marketing or mindset. And then from there I ended up, you know, kind of get thrown into the whirlwind, getting my kids ready for school, getting them off, then coming home. Then I can go into like more of reaction mode. So then my question for you, like when did you really start focusing on the morning routine? Speaker 3:     03:41         And then there's a second part of this question and I'll ask that as soon as you kind of tell us when you really start focusing. Was it 10 or 11 years ago when you got into entrepreneurship or was it just recently? It's just recently. It was, it was really just within the past year because um, my daughter who's three now, she goes to a pre K and so her and my son Sam, they go to two different schools whereas prior it was just like, it was one school, uh, just for my boy and so my wife was really able to like take him in and kind of do the kid thing by herself and now we kind of both, like she could do it by yourself but it's just easier if we both, like I go to one school, she goes to another and so her doing kinda like Kinda loop. Speaker 3:     04:24         So just within the past year has been like all about the morning and I don't know if that's just because I'm getting like I don't like mornings. I really don't like I am a night owl. That's, I mean that's just how I am. Like I record my podcasts episodes are typically in between 11 at night midnight. And that's because when, that's when my house is like guaranteed to be quiet because in the morning and you know, you'll find out, you know, being a new dad that in the end you probably have this now asleep. But even if you schedule, you're like, I'm going to wake up at five. Well there's, there's no law that your kid's not going to wake up at 5:15 and just, he's, he's waking up at 4:30 and stayed for two hours. So. Exactly. And then you're just totally thrown off. So it's really been within the past year because my, uh, my wife is asleep wizard. Speaker 3:     05:09         I mean she has a thing throughout the night, even like at five months, our kids are typically get like five, six hour stints. So now there's your, there's your next funnel right there. Man. I know, I tell her all the time, I'm like, Hey, you know, she's like, ah, I just don't know. Like with the first kid we just thought it was luck. And then with the second kid, we were like, I told her, I was like, if you get the, our daughter Charlotte's asleep the same way you got Sam to sleep and we know like you're good. And then she did it and we're like, Nah, it's just too. And then we had the third one, it happened again and I mean it's literally like she is just, she's so good at it. She has been able to help a lot of our friends do the same thing too. But a lot of it comes down to the mothers, um, personality style and, and, you know, different, different feelings with letting the kid kinda cried out for a little bit. Things like that. So I expect it. I expect to see the funnel pretty. Um, I Speaker 2:     05:58         did have one question on that. So you said you turn on do not disturb. So for me, I don't do that. I feel like I'm very reactionary even at night and it kind of takes away from, you know, sometimes family time and in the morning it's the first thing I do, I see in like, Oh man, I've got to put out these fires before I go into work. Um, and you mentioned it kind of getting your mind right and getting in that right state of mind. Do you feel by doing the do not disturb that even though like the messages and emails pile up, you're more productive during the day? Speaker 3:     06:27         One hundred percent. Now let me tell you, because as you're saying that I'm envisioning like your phone in the morning because he's insane. Yeah. It used to be my phone. So let me tell you, the number one productivity hack that I've ever done this in productivity has been. This is actually been something where I'm like, dude, I need to put out a course on this because this has changed my life forever. Um, I have turned off all red notifications on my phone so I don't get my mail APP does not get red badges. My facebook doesn't get red badges. Instagram, my facebook pages app and my email app, they don't, they don't Ding, they don't give me red notifications and what I've also done, which is key because even when you're on do not disturb when you get a text, well I don't know if it's with texts but it will often show on your, on your screen. Speaker 3:     07:17         You'll see it pop up. Like right now, uh, you know, you and I are talking on a podcast. If I didn't have, do not disturb on and I didn't have what's called banner notifications off, somebody could text me and I could see it and it, it would totally derail my thoughts. And so I also turn that off too. Like just to give a tip. Like you can turn all those things off and go and do not disturb, but you also have to turn off those banner notifications that are popping up on your phone because it's like, it's, it'd be amazing if you couldn't look at it. But like humans, you're just like, Dang, you know, and you look or it pops up and your, your phone, just like, even when your phone's screen just lights up, it's like, you know, Martha, you just look. So, Speaker 2:     07:59         uh, and then we feel obligated to answer back. Like that's me. I'm like, Oh man, like this came in, I need as entrepreneurs or as employees and is people in general, like we don't want to leave people hanging. So it's like our first thought is I better respond to this. Even if it's 4:00 in the morning while you're feeding the baby or you know, as you're falling asleep, you're like, I better get this done before I hit the sack. So with that, I'm going to try to implement what you just said. I think that's great. Um, I'm going to do it and let you know. And then next time I'm on the podcast with Dave, I'll give an update. Speaker 3:     08:26         That'd be awesome. I'd love to hear that. And it. And it will. The thing is what you find out. And I found this out, I used to travel a lot and um, we'd go over to Europe and other places where you didn't have the Internet, like legitimately, like 2009, like your cell phone carriers just didn't carry over. If it did, it was expensive and so we had all, like, we're as usually with a bunch of entrepreneurs, you get to the place where you had internet and you'd be like, oh my gosh, you know, I can get to my phone. And then when you find out is there's really not that many important things that happen within a or five hour timeframe that you just can't answer all at once. Speaker 2:     08:58         I love it, man. I'm going to try to implement that because I agree. I think we overreact like in the instant or in the moment, like when you get back to this right away and in all reality, like people could probably wait a day, two days a week, two weeks. So if everybody out there that's listening, if my response time slows down, it's Greg's fault. Greg, I want to jump into your story. I'm like, you're a two comma club award winner, but we're going to get to that here in a minute. I want to hear about Greg. How'd you get into entrepreneurship? What was kind of that initial push into it and then what has kind of transpired over the last, you know, 10, 11, 12 years? Speaker 3:     09:39         You know, ironically, I really became like, you know, everybody has a story, like I've always been an entrepreneur and always sold things and you know, that kind of thing. And I did like, you know, I sold like lemon heads and things as a kid, but I really didn't even know what being an entrepreneur was. I just knew like when I was 18 I didn't want to go to college. Yeah, exactly. I did my, my dad. Yeah. My Dad always joked because I always had money for things that I wanted and that was the key. Like I was a bmx or in a rollerblader, like thex games kind of did and I always had money for those things because I would work for it. And frankly I grew up in like kind of a poor middle class family. So I had to pay for my own things and so, you know, I always had that going on, but when I was 18 I had watched my sister go through college and I didn't really know what I wanted to do with my life. Speaker 3:     10:27         And I thought, man, I'm, I just don't feel right spending money on an education where, you know, I watched my sister, not everybody's like this in college. So, um, but my sister, you know, like took bowling class and clay pottery and I'm like, you know, I'm like, this doesn't make any sense, you know, like, this is absolutely insane. And so I didn't go to college. I was in the pizza industry actually for seven years and I went off and did a bunch of odd, odd end things like bought a box truck for 800 bucks. I was going to have like a used tire business. And then I ended up, uh, the box truck was like a total lemon and I parked it in the middle of, well I won't say where, but I parked it and I never like, I don't even know what happened to it because I'm like this, like it was going to cost more to fix it and to keep it or get rid of it. So long story short, I always wanted something, I didn't know what it was. And then I had a friend approach me about network marketing company and this was when I was 22, I was working third shift and I made really good money at the time. I say really good, but you know, it was $45,000 per year without a college education. Speaker 2:     11:31         Yeah, that's, I think a lot of people out there, you know, employees, that's a good wage right there actually for a note. No degree. Speaker 3:     11:38         Yeah. Well, and I was watching all my friends, you know, coming out of school, out of college at that time and they couldn't get jobs in their respective fields that they went to school for. And so I was extremely happy with my job, but not my hours. The third shift, the whole, you know, climbing the corporate to where, you know, for me at that time, like I was in the trucking industry and these guys were 60, 70 years old like they were, they were bleeding it out. And so for me to get a pay raise, I needed somebody to retire, die. Yeah, totally. So, and I've always been a competitor. So for me it was like I want to be able to get rewarded for where my effort, the more effort I put in, the more reward I get. And so as somebody approached me with network marketing and I didn't even know what it was like, I had never heard network marketing, Mlm, direct sales, whatever you want to call it. Speaker 3:     12:24         But what I saw was a product that I liked because I tried it, I loved the product I was into is the supplement space and I was a wrestler and I've always worked out and done those things. But more importantly is there was somebody attached to it that was already successful in it that said that they would mentor and teach me. And that was what I had always been lacking in the other like odd and end things that I had tried in the past with somebody to actually kind of hold my hand and mentor me through the process. And it was amazing because with network marketing, I believe you can get mentorship and training to different ways, you know, right now we're in double Comma Club, a x coaching and we pay for that. And it, my goodness just last week was, was one day of that was worth our tuition for the year. Speaker 3:     13:09         And it's truly like unbelievable. And then the other way is you can earn favor from somebody, right? You can start to get into their good graces by serving them and providing value to them. And through network marketing, you have the opportunity to really do that by being a producer and actually taking things that people teach you and applying it, um, you gain their favorite because those people genuinely, typically like me. I love to coach and teach people as long as they're applying what you're, you're coaching and teaching and so long story man, you know, over 11, 11 and a half years now. That's what I've done. Network marketing relationships, personal growth, success mindset, strategy, like that's been my bread and butter, but that's ultimately what led me to click funnels, you know, after a long time because network marketing, I always tried to figure out how to, how to do it online, you know, I've built my business, you know, primarily I say offline, but we use funnels and stuff for our webinars and stuff like that. Speaker 3:     14:07         But no advertising, you know. So then what was like your first initial step into click funnels? You said you were trying to get more of an online presence. What was your goal? And then like how did you find out about click funnels? Yeah, so I had um, since 2008, uh, so I started network marketing 2007, 2008. We started building our own boat called team website, like basically a training portals, right? You would come to it and you would get the documents that we have and systems and strategies on building your business and so forth. And so I started building all that, like html kind of stuff, you know, like just, I had to learn how to build websites and then I actually owned a gym for four years and I did a websites through that, um, you know, wordpress and things like that. And so I was familiar with all these different things. Speaker 3:     14:55         And what happened was, it was, it would have been maybe a little over two years ago. I had a friend. We're trying many different softwares and we came across clickfunnels and this was like version one point. Oh yeah. And it. But it was still, it was still better than everything else out there, you know. And um, I started getting into it and it was amazing. All the stuff that was inside one piece of software and whereas before, you know, I had like 10 different accounts with different things and trying to implement it. So I saw these ability. But what really came, and I was, what I was trying to do at that time with clickfunnels was I was trying to run some ads and different things to a fitness professionals because that's part of my background with the network marketing thing as well, uh, owning a gym for four years. Speaker 3:     15:45         But I just couldn't quite figure out like what it is that, that was like greg at that point. Like what, what was I sharing? And then I had an opportunity, uh, through learning all of this stuff. I mean, if you look in my office, there's just books and books and books everywhere. And I, I kinda, I relate it to like I had all the knowledge but I didn't have a playground to like get out there and click funnels gave me that playground. But then through a strategic relationship that I had with a couple of John, Michelle Bishop, uh, I was able to plug myself in to something and truly like show the skills that I had because they had a business idea and they were doing, you know, they're done pretty well with it, but they need somebody with the strategy. And the knowhow through click funnels and facebook advertising, Youtube, pre roll ads in those things and they needed that part. Speaker 3:     16:38         And so we, uh, we actually formed a business and I just told them I had equity in order to do that just because my network marketing company is very successful. So in order to take time away from that and divert it had to be worthwhile. And so what was cool is through what I've, I've learned and the neat thing with click funnels, you know, going back to the mentoring thing is that you can either, you know, either pay for it or you can earn it. But the neat thing about what Russell has set up with.com secrets, expert secrets. And then you know, the final trilogy here, the final book, traffic secrets, when that comes out, he is truly given you, you know, mentoring from far with those books to show you exactly what to do with the software. And you know, if you can implement that and you learn it, it's amazing what happens. Speaker 3:     17:25         And that's what's been phenomenal with us for the past 10 years of forming that relationship with John and Michelle is what's trending, what happened from the knowledge that I've learned throughout all the years. And we might have to cut this up and turn it into a promotional video and a testimonial video. It's all through it and it's, it's, it really is amazing. You know, the, the traffic event that we just came back to you, it really liked it. Honestly. I felt like it pulled the last 10 years of my life together and really like, even though I'd heard things and I knew them and I knew like little pieces, but the whole strategy and the overall concept that Russell teaches through that. I mean, if you can't build a business with that, I don't know what you're going to build a business with online. I really don't. I mean it's, it's the, to me, it's the end all be all in terms of like step one, two, three, playbook, and then you have the software to do it with Speaker 2:     18:19         Mike drop seriously. Mic Drop, man. No, I totally agree at that event was unbelievable, right? Like the.com secrets, hey, how to, what you need a funnel for and how it goes, how to get the most out of your customers and then, you know, expert secrets, how to position yourself as the expert and become like the Goto or the guru and then traffic secrets, you know, how to get more customers Speaker 3:     18:44         [inaudible] Speaker 2:     18:45         to your product and a man like you mentioned, Russell was mentoring from afar and I think, you know, as people get into those books, implement, start having success, you know, they start moving up the value ladder and everything and try to get closer to that mentorship, right? Sometimes we have to go out and find that person, um, build a relationship with them and Russell's allowing people to do that through his books, through his courses and through as a higher ticket coaching programs. So I have a question for you, Michelle and John, you met them, have ladies edge. Tell us about the funnel. I mean, just so everybody out there listening knows this is a two comma club award winning funnel. They are crushing it. It's a beautiful funnel and the product and the results speak for themselves. So if you want to give us a little insight to that, that'd be awesome. Speaker 3:     19:31         Yeah, it's been amazing. We, um, so originally Michelle has a background to where she used to do meal plans, you know, a long time ago prior to we actually met through network marketing. I mentored her in that specific business and then her and John got married and so then it was kinda like this mentoree relationship between me and then the both of them. And so we had a history of working together and what had happened was she had a child and a couple different moves and then she wanted to get back into the fitness industry, like, you know, and really share her message and her heart and help women, not just with meal plans but with the entire package, you know, women empowerment, a self love, all of those things that come along with it because that's a big piece of that whole, you know, world really with, with female specifically. So for us, the, the, we originally started out, um, we, we were at a premier price of $97 per month Speaker 3:     20:22         and so that was December 17th and we are monthly reoccurring. So prior to, um, the bishops and I as they had just done kind of like a one month promo, they would say, hey, let's do a four week bootcamp. And their biggest one at one point it was like 600 people, you know, at $97. So they had had a phenomenal, phenomenal year. I won't get income for that, but we've more than 10 it since we, since we formed our partnership. And really it's just amazing how well we all work together. It's just a true blessing to be in business with great people. And so, uh, we started with $97 per month and what we did is we just transitioned, instead of trying to collect money, you know, once every month we create a continuity based program, which is the background I came from with my, my physical gym, you know, as, hey, let's get them automated and make them cancel. Speaker 3:     21:15         And it's the best thing for everybody who holds them accountable and helps them get better results in the end and then just as of recently and, and so then we actually go back, we did that, we promote and promote it, and then we started doing like a front end hook to where we'd say $7 for seven days. We let them try us out for seven bucks. And it was a way that we could pre qualify who came in. So instead of just doing free seven days, we're like, because we're at $97 a month, I mean, you know, free seven days and then 97, that's a large jump. Even $7 for seven days in the [inaudible]. Ninety seven was lard jump. However we had a 72 percent trial to conversion rate. Holy Cow. Yeah. So that. So we knew like, all right, we have a winter. And so we built that up and we now call that the sisterhood. Speaker 3:     22:01         And so we have the sisterhood. And then we had a lifetime membership open for, for a little while in the beginning with, since shut that off, you can't get a lifetime membership anymore. No longer. And we have now have a, a, I want to say lower tier, but lower priced package because we did have a lot of people with the demographic being in between 20 and 35 even though we have up to 60 and 65 year olds in there is phenomenal. And yeah, it's totally cool to see like the different demographics that are within there, just backgrounds and body types and everything is so amazing. The group of women, it's as crazy miles I run like I'm uh, you know, I'm a hunting, you know, fast car driving like a real man's man. Yeah. Like, you know, and uh, I, you know, I'm an, I'm an owner, you know, a partner in this women's right. Speaker 3:     22:54         But it's amazing to watch what these women have done and like there's no judgment and it's so cool. Like it's, it's absolutely just changing a women inside out, which I know is, for me, I get passionate because I know that helps change the marriage. Yeah, that's really, that's really important to me. I've been married for 11 years, been with my wife for 17 years and so like to see that I think is like the most fulfilling part for me. But anyways, uh, we now have a lower tier and we do a free trial for seven days and then $27. But uh, we, we have kept the premier package called the sisterhood at 97 as well. So, so I think one of the big takeaways for that and that people need to realize is I'm providing value before asking for money. Right? Like, I know you did the $7 to 97, but you are providing them value where they are going to see results or to learn something. And like once they see Speaker 2:     23:46         the value or see the results, it's like, you know what, this is what I want and that, you know, that's why we do the books. The free plus shipping, right? They're going to get it. They're going to learn, they're going to see the value and then they're that much more likely to sign up for clickfunnels, for, to join the coaching program because they've already seen how much value has been provided at such a low price point. So that $7 to 97 converting at 72 percent is absolutely insane and incredible. Um, so you guys are listening out there and provide value before the big ask. Um, Greg, I do want to ask a couple of questions. Is going to be a little rapid fire, so just, uh, as you can say as much as you want or as little as you want, but here we go. So I kind of already asked you what your morning routine was and you're already crushing it with ladies edge. We'll get to your podcast here before we get off, but you're killing it in network marketing. How do you stay motivated? Speaker 3:     24:38         That's a great question. You know, for me it's always, it's always, um, I have journals from all of my past, like I keep journals and I've documented like the most emotional moments in that. And typically for me personally, that's changing people's lives through coaching and mentoring and so I always remember who it is that I'm serving in the end result and the feeling that comes from seeing them get that result and I keep them at the forefront of my mind and I have pictures all around my office, like if you know, you had it live, you would see like me with those people and so I keep keep the people in front of me, which was cool to hear a rustle talk about traffic is really people and when you start looking at traffic as the people and providing that value, like you said, that's what really motivates me is to see change in behavior and changing habits. So Speaker 2:     25:24         dude, perfect answer. Next question then. What has been one of your biggest challenges? So you say you know, you're motivated by impacting people's lives, changing their lives, helping them out. Um, what has been one of your biggest challenges with doing that? Speaker 3:     25:39         No, man. I'm gonna get a little vulnerable. I'll try. I'll keep it short though. Speaker 2:     25:44         We love vulnerability. We think that that's important and kind of really helps people connect, right? We're not all on this pedestal. Uh, we've all been through things, so please go ahead. Well, Speaker 3:     25:56         for me, so I started in network marketing. I've had great success in that. I love it. Like I'm still very active with my team and, and leaders in our organization and I'm absolutely love that side, but I believe that I have a bigger purpose in that I can help more people than ever, ever before with the Internet, you know, the fact is we're the first humans that have access to this thing called the Internet and we've literally touched the lives of almost every human in the world somehow. And so I've been trying to figure out, and this is what, what's been amazing is like I've been trying to figure all this stuff out, like how do I serve people? Like what do I do? Do I create a coaching program? Do I create a mentoring program? Like I still don't have the answer to that, but what I've done is I've been able to use the skills that I've acquired while trying to figure that out to do the ladies edge and that's what's been so neat is because I see my talent there, but then I also know like, you know, I also have another purpose to, to serve outside of that and I'm still really trying to figure that out. Speaker 3:     26:53         Like what is Greg's funnel? You know, I don't, I don't necessarily have that. I know what I know what I want to do, but I don't have like the specific program lined out for it is really what it comes down to you. So that is still my biggest struggle. And I think the biggest takeaway from that that like as I as I journal about it is for anybody, because I know the clickfunnels community and I'm around it. And the two comma club thing, it's like even if you don't know exactly what you want to do, go help somebody else fulfill their vision. And that's what I've been able to do with Michelle is like help her fulfill her vision and, and I kind of took a back seat because I'm used to having the front seat, like I've spoken in very large stages and helped a lot of people in that sense, but like I've taken a back seat to, to now serve again in a different way to where I can figure out what it is that I want to do. I still don't know. So that's, that's my, you know, that's, that's still it, you know, I'm trying to figure out like how I'm going to serve the world on a bigger scale. Speaker 2:     27:53         And I think we know that was perfect answer again. Um, but I think we all struggle with that, right? No matter how successful we are, we're always trying to find like one way or another rising something, whether that's our income or the impact or our reach. And so I'm not as a great answer. And so next, when you kind of talked about the gym, the pizza industry, the box truck, where you going to start the tire business. So I don't know how many of those were failures or how many of them just are learning experience, but how many times did you have to fail before succeeding? And then, you know, what are those experiences teach you? Speaker 3:     28:24         Uh, yeah, there's, there's so many more stories. Unfortunately. So funny. Yeah. The pizza thing was just like my first, like I come from a very industrious town. So I started working when I was 14. I really started working when I was much younger than that. But the pizza was like my first job job that I stuck to for 77 years. And you know, I was actually one of my best friends. Well previous best friends, you know, almost 20 years ago now, uh, told me I was only ever going to amount to being a pizza boy because I didn't because I didn't choose to go to college and um, so anyways, we're no longer friends but um, you know, that always stuck with me and so I kind of had like this, like try to figure it out mentality. And so there were, there was actually like so many different things that I tried to do because at one point I just like, I just want to make money. Speaker 3:     29:16         Like that was just like, I was like, God, I just want to make money and not have a job like, or a boss and control my life and I really didn't have clarity. And then, you know, through all of those, what I really learned is that you have to have somebody teach you the way. Like I think having a mentor and you can do this through books, right? Like, like we were talking about with Russell's books. Then Russell has other ways you can do at this even more hands on Double Comma Club coaching. Like that's even more intense. And so I think making sure that you're learning from somebody who's already gone through the experience of whatever it is you're trying to do is so important because it can literally raise like two or five or even 10 years of just regret and failures and struggles when you just say, okay, I'm going to do what they say, like the, you know, uh, Kale and talking about Hashtag do what Russell says, it's so important. So I think finding a mentor is so vital and learning and doing. And so that's like my message of life is like go find a mentor, but be coachable and teachable, but most importantly, implement what you learn. Okay. Speaker 2:     30:24         Awesome man. Thank you for sharing that. Now. Awesome. Now these last two, we're going to end on a little lighthearted. I appreciate you coming in and getting vulnerable and telling your experiences and not just focusing on the successes, right? You're going back and talking about some of the harder things that you went through. And I think that's what, you know, a lot of us need to hear it right? Like we see these people that are having success. Russell and all those guys were like, ah, it's just so easy for them, but there's a story behind it and that was cool about traffic secrets in the week before we had, um, you know, the dry bar comedy where Russell went through all the stories and you saw the struggles that they went through, the literally the, almost being bankrupt and laying people off and you know, everybody goes through those things and I think people need to hear those so they don't get so discouraged and they were like, okay, they went through this, so can I. So I really appreciate you sharing your story. So we'll finish it off with a little light hearted. I'm a food guy. You've seen me. I'm a little bigger around the waist and everything. I love food. What is your favorite food? Speaker 3:     31:20         Oh goodness. It's donuts. I can put down like six donuts. No problem. Speaker 2:     31:28         Any certain type like maple chocolate, Maple Bay, Speaker 3:     31:31         I'm a glaze with chocolate icing or glaze with chocolate icing with cream filled. Speaker 2:     31:36         Ooh Man, that sounds good. I said, oh goodness. It's lunchtime right now. That sounds good for you. What would be your dream vacation, like kind of the favorite way or favorite place for you to relax and kind of step away for a minute? Speaker 3:     31:51         Well, it depends, you know, you kind of have vacations that you take solo, which for me are a little mini vacations down to my property where I go hunting, but I am a very relationship focused kind of guy. So I love taking, going to amazing places like my most favorite vacation I've ever been to has been Bora Bora, hands down. But what made Bora Bora, Bora Bora was I was with about 50 people that were entrepreneurs as well and, and we all, you know, are of the same mind and heading in a direction. And so to have that experience with other people I think is, is as amazing. So for me, I love getting out and traveling really anywhere. It's about the company that I'm with. Speaker 2:     32:35         Awesome. Man. I, I agree. Like I like to get away and relax, but I'm also a little bit of an extrovert. I talk with people. I like building relationships as well and so a kind of feel the same way. If there's not people there with me on vacation, was I really there? Is it really a vacation? So we're going to close this up, but I want people to know where they can find you. Where can they find you on instagram? Tell us about your podcast real quick and they find you on the other social platforms. Speaker 3:     33:00         But instagram is just the real Greg Smith. Uh, that's my user. And then facebook, I have facebook page is Greg Smith. Hopefully you can find it. There's a lot of spirits, but the best place to find me is rise above podcast. So just started that, uh, were like episode 17 and uh, that's just, you know, I share a lot of really deep stories about catalyst. We only scratched the surface today on some of my past and the struggles and pains to get to where I am and continue to go through. So a rise podcast. That's, that's, uh, that's kind of what I'm putting out right now. Speaker 2:     33:33         So where can they find that page? It's just rise above podcast.com. Yes. Awesome. So guys go to rise above podcast.com also. Go on Itunes, subscribe and review the rise of a podcast. Greg. Dude, thank you so much for coming on the show. I know it was kind of a little switcheroo on you instead of having Dave you had me, but I really appreciate you coming on. It was great talking with you. Can't wait to see you at the next event. Everyone out there listening. Go Follow Greg and then also make sure you go subscribe and review this podcast and then let me know how this episode when tell Dave if you want me to ever be back on the show or if you never want me back on the show, let us know. Greg. Thanks man. We will talk to you soon. Speaker 3:     34:12         See everybody. Thanks miles. Speaker 4:     34:15         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or, and do to make this better for you guys. Thanks.

Why Dave Decided to talk to Shaqir: Shaqir Hussyin – founder of WealthAcademy, entrepreneur man on a mission. He has founded and created over 10 brands, promotions and companies that he has built to over $1 million dollars each. 2 of them to over $10 million in sales. He has created a hyper responsive profitable list of over 570,000+ subscribers and thousands of clients all over the world, and has personally hosted over 130+ live events, seminars and workshops. Tips and Tricks for You and Your Business: Selling High Tickets (10:00) Conversions (12:00) Quotable Moments: "It’s the relationship you have with your list" Important Links: https://shaqirhussyin.com/ FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back Speaker 2:     00:18         radio. This is going to be a wild ride. I wish he should actually record the prerecorded and secured. I talk and grab back and forth with each other here, but I've first of all, welcome to the show Mr. Secure who saying chick, you're welcome. Speaker 3:     00:31         What's going on? Dave? I'm excited to be here. Speaker 2:     00:34         All for those of you guys who don't know Shakira, this is a guy who's been crushing it for quite some time. He's been able to grow a list of over 600,000 subscribers using funnels. He's built over 10 different businesses that have each done over a million bucks. He's also got to. They're done over 10 million is that he's gone from zero to a million bucks in 30 days. The overall revenues like $30 million disguised. Just been crushing it. The best part though, what I love is this. The guy who is also ran out of money twice as a business guy and understands what it means to be on the highs and the lows right now. He's in the process of kind of changed this company to get some more life freedom. So he's a downsizing from 50 employees down to 18 folks on building them up. And the one thing I want from security is just not willing to sell and that's a domain. But uh, we'll get that out of him later. I think if he was joking, basically saying it's his life insurance policy. So if something goes wrong, he'll tell his family to contact, click funnels and buy the domain from him. But anyways, secure. Welcome to the show. Speaker 3:     01:30         Welcome. I'm excited. Thanks so much. And uh, let's get this show on the road. Speaker 2:     01:35         All right, so where do you want to start? Should we received this? So for those guys don't know. Shakira was one of our very first affiliates with click funnels way back when, four years ago, and started this whole idea as far as funnels. And one of the things he was complaining to Russell about at the time was, man, if you build software like that, I'm not gonna be able to charge thousands and thousands of dollars to build funnels and you're making it too easy. So with that set, secure, what? How's this whole funnel thing played into your game? Speaker 3:     01:59         Well, the good news is my funnel, his business is still up and running. I actually had a Webinar that did over one point, $2,000,000, actually a on funnels. It's a mild concept is how do you go from a nobody to becoming a highly paid expert or why like to call? And that's the one of the brands that I'm involved in and I grow every day, which is google. It's essentially how do you take your message and you take the mess in your head and then turning around into a profitable message that attracts your dream clients. And then you can charge premium pricing. Because I run the business when I first got it. Actually, I should tell you where I started. So I started when I was 21 years old. Uh, just like most people, I was in my parents house and I used to um, watch late night TV and there was a guy called Andrew Reynolds and a guy called Bob proctor and they will come on and in the UK there was only one channel it was going to channel and they would talk about all this, you know, Internet marketing, all this law of attraction stuff. Speaker 3:     03:09         And I was really attracted to it and the reason why I was attracted to it because when I was about 14 years old, I started selling stuff in the markets. I would sell clothes, I'd sell junk, I'd sell electronics. And I knew at that age now I realized and I'm very thankful. God bless my parents. Um, I had a lot of confidence, I guess talking to people a young age. So by the time I was 14, 15, I go to the markets and I would in front of hundreds of people are like, Hey, if you want to go and your mobile phone for say come over and all these, you know, elderly men and women, they would all surround me. And I was doing speeches to them, trying to sell them on back then and I must've been 14, 15, 15 years old, but now at 16 I discovered this thing called Ebay. Speaker 3:     03:57         And I remember that night it was about 3:00 AM. I thought, man, I'm going to lie. God's going to punish me. God forgives me. I was like, because you have to say confirm are 18 years old. I was just staying up all night thinking, man, if I'm lying and got punished. And anyway, I just went ahead and I did it. Hopefully God forgives me. And so boom, 16, I started selling on Ebay. 16, 17, 18. And I never had a proper job until I worked in a construction company for my dad. So I was 16 to 19 hours, sold all of the junk from my house. And then I realize I'm out of stuff to sell. So I discover that my parents are very well loved in the, in the local neighborhood. So I started literally going door to door knocking on people's house and telling them, Hey, because I had listened to this quote and how it's changed our lives. Speaker 3:     04:50         And the quote was, one man's trash is another man's treasure and I thought that's it, that's all. And so I would go door to door knocking on my neighbor's house and I'd say, Hey, do you have any trash in your house? Because I'm the guy that complained and I charge zero percent commissions. And they were like, I'd say something like, I'm on my way to becoming an Ebay power seller. So I charge you commission zoning and I don't know, I was young. So by the time I was doing that at 19 or 20, I had gone to an internet marketing event, a one of these seminars and the guys doing the back of clothes. And that was it man. I was like 19, 20 years old and I see this guy get on, there's only 10 people in the room. And he says, this thing is just get up, go to the back of the room. And I just look at the whole room. I had no idea about 2005 was to read. A lot of these guys get up and they go and sign up and I'm thinking to myself, he just made 4,000 pounds in 19 minutes back. I want to be like this guy, and so I'm at university. I'm starting to go there for two years. I'm starting to do a. becoming an investment banker will continue off. Can I. have you been to London before? Speaker 3:     06:17         I was growing up, especially being an Asian kid. You know, old grandparents will tell their kids go and study and I don't know if you can see, I don't know if you can see that, but is basically canary wharf where all the big buildings and my parents would always say, son, you gotta work hard, get a degree, get a job and you're working up there. So it's cool because now I was beautiful. Three bedroom, penthouse and that's my view. Everyday I wake up the whole city from here. It's really amazing. So I'm going for this phase. I go to these Internet marketing conferences and one day I met a guy, he was, I was 21, he was 27 and he was making 100 grand a day on Click Bank and that's all done because the next day I went home, I told my parents I'm dropping out of university and my mom said, but you know, in our culture, no girl, it's going to mount. Speaker 3:     07:18         That explains why I have an American wife by the way was important. I didn't get the get the Asian girl. So what happens is, um, I, I say to myself, I'm going to go and figure this stuff out and for nine months I buy everything under the sun. I bury myself in $45,000 worth of debt. And I was at the time 21 years old, I'm the next year I had broken through and made my first six figures. I had an 120 k. The second year I did 275 k and then my third year I hit one point $2,000,000. That was, I was 20. I had just turned 24, 23 or 24 and I just, I called up my dad, I'm like, Dad, you never believed this. I made a million dollars. And he's like, are you sure? I'm like, Dad, trust me, I'm done. I'm a millionaire. And he goes, son, don't tell nobody. Speaker 3:     08:17         But anyway, that's a. that's a brand person job. So long story short, I go through that phase and I keep doing affiliate marketing, list building, building sales funnels. I'm, and I go into the knack of creating sales funnels, but more importantly, understanding that through each process of the funnel, depending on how you carry out a message, you can appeal to different types of people and different offers. So, you know, I didn't really go through this ascension model, which is, you know, sell a tripwire and you go seven slash 27. No, I just went, how do I set a $10,000 program? And I was very fortunate. God blessed me. Two things happened. One, I tried to click bank the first day, two days I made $15 each. And then I realized this Internet stuff works, but I can't work for 15 bucks if I'm going to do this, I need to make a lot of money. Speaker 3:     09:17         And so then I come across these guys, call Jane and Aaron, I don't know if you remember these guys back, they used to run a company called carbon copy pro. Oh yeah. Million years ago. And through that they, I learned and I discovered the art of, if you ask people to fill out an application, you get them on the phone, you'll be able to help them with their problems, but then you'll also be able to charge a lot more. And that was my introduction to high ticket and since then I've built up a list which is really amazing. A list of subscribers, a good, uh, so about 600,000 subscribers now. So it's pretty cool. Um, in terms of the clients that I attract. And so now we have the online version where we sell digital courses when we publish lots of digital programs. And then we have the offline version, which is live events, which is guess what is the, to our free event that I went back down to our three events and then we them into a three day program. The three day program sells them into additional three day, five day, seven day programs. Um, and mostly Speaker 2:     10:26         I'm gonna stop you. I want to kind of go through this because that's one of the things I haven't talked to too many people out on the interview. And that is um, I'm real familiar with this model. You and I were talking about some of the real estate seminars and things. And so if you're selling a high ticket, so the idea here is Speaker 3:     10:38         you're, Speaker 2:     10:39         you're basically sending people to a live event at a smaller one to our type of an event. Speaker 3:     10:44         Yeah. Speaker 2:     10:46         Okay. And so there at this two hour event as a free event or are they paying to get there? Speaker 3:     10:51         It's a free event. Sometimes we have like a one time flip bump. Okay. 50 bucks or 100 bucks or something. Oh. Most of the time the focus is just get two hours, get them right into coming to the event. So registering online, did they register online for the event we used the online. The leads are very expensive. It scares a lot of people because if you don't do it right, you can lose your shirt. Like I've done many times over a specific campaign. However, once you kinda Dolly in, there's a lot of moving components, but one, one of the fastest ways I know how to turn $50,000 into 250 k in less than a month. And that's one of the reasons why what we've done, you know, over 100 live events. Speaker 2:     11:40         I want to go through this. This is awesome. I love this fascinating stuff. I'm real familiar. This model, so basically I'm and the real estate stuff, we used to do it either through direct mail or through radio ads, even tv ads and stuff, driving people to a free event. So they go to the free event. You're doing it Speaker 3:     11:54         online, so they're registering online with an upsale to get to the free events to our event. And then the speaker there is selling them to sign up for what and three day event and usually, I mean not now, but a couple of years ago I would be the three ds speaker. Well now I have two guys and a little bit older than me. And then one is the motor again, which always helps. And other one is a British, which always helps. Trust me. You know, the, the white speaker gets a lot more conversions than you told me to keep it real. So I'm this, I appreciate it. Speaker 3:     12:37         Tell me, what are the conversions from. Let's say you've got 100 people in that first event, what's the conversions to get to the next one? So what we will do is you would in for at least a thousand registrations, so thousand registrations at 50 bucks a pop is about $50,000. That's from $50,000. We'll get a thousand people and we'll give 30 percent are people that will register to show up. So you're looking at about 300 people saying that they're going to show up. Unfortunately they don't all show up. So you have to have text messaging, facebook chat, someone calling them up, emailing them, text reminders, uh, there's a whole process in place where we follow up with them and then we take them with bribes. Hey, come and pick up one of my books or something away, a DVD or something, income hacks DVD. And so then we have from 300 people would have about 150 to 200 actually show up. Speaker 3:     13:35         So you're looking at about 10 to 15 percent of people actually showing up. And then let's just say we have 200 people show up at 20 percent conversion rate. You're looking at, what is it like 40 buying and 40 bus, 40 buying units. Is that a good number? Because you know on the back end people minimum could be worth at least. And I, when I talk about people can be worth this much money. I'm only talking from a logical thought. Obviously they're human beings. Obviously we are buying it. It has a value by news. Got Dollar Man. So first of all, how many of those are you going to close? So you've, you've closed bout 20 percent 40 people, how much they pay in at the board. They are anywhere from $500 bucks to $2,000. Dollars is to have a lunch with the speakers and the crew and it's really amazing because we have a really high uptake on the people that would pay a premium and so we kind of know someone that is not a filter is not kind of making a fuss for paying 2000 bucks, they're going to be the person that upgrades at the live event. Speaker 3:     14:46         So we have a group of people that will pay 500 bucks. Then we have a group of people that will pay 1500 to two grand depending on what country you, you're in something like Canada and we're doing Montreal and Vancouver will say we'll pay for your flight. So uh, if they're in one tool will say hey, you pay two grand and you will pay for your flight to come to Toronto. So a lot of the times. Yeah. So I mean we would, it depends on who the speaker is at that time. They will come up with creative ways to serve that customer by selling them into our programs. What's the three day event? We add a tremendous amount of value and then we used to do, you know, when I was younger, I guess when I was really young, only two, three years ago, we used to go to the back of grandma, a little bit of a hard server. Speaker 3:     15:38         Now we've kind of, um, we've changed the methods and it's very simple. We offer a bunch of programs on stage and then we say, if you're interested then go and request an interview with one of our team members. If you like, what you see, upgrade. If no, don't play alone, don't play your home mortgage, don't like 10 credit cards. So I have to do that because of a religious belief, right? So for me, it's like if you can't afford our programs, don't worry. Like I've been around for the last seven, eight years, I plan to be around for the next 10 years. When you're ready, come one, what's the price point you're selling at that three day event? Then a bad event. It goes from 3000 to 10,000 to $40,000. It really depends. Yeah, three, 10, 40. Those are core offers. That's awesome. So how large are those? Speaker 3:     16:34         So you've got typically you have theater events where you've got these 40 people. How, how large is your actual three day event? So those are very small. We found 40 to 50 is your id because if you have 40 and then you do a plus one, three guests, which is what we have to do. The reason is because we offer a high ticket programs and they will make educated purchasing decision if they don't have someone there like their spouse, girlfriend, whatever. So we will offer a free ticket for the past one to come in and we want to keep the room from 40 to 60. Forty to 60 is very containable. If you have 80 plus it gets really messy. If you have like less than 20, it doesn't usually work. So what we found is fortifying heads tend to 20 guests, maximum 60 in a room is perfect and they're selling what you're selling. Speaker 3:     17:20         Wealth Academy was certainly worth academy products and services, so they usually digital, there's no affiliate program involved, so there's no vibe. So you can promote now that we just saying, hey, if you don't have a business, we'll show you how to set up a business and if you have a business we'll show you how to grow it and if you have the money then you can come and join shacks coaching program, which is $40,000 a year and I have over 100 people in that group. So that's, that's pretty much the model. That's awesome. So when you're looking at a large event like that, um, what's the typical breakdown as far as how many? By the three? The 10 and the 40 a. So usually we would get at least look, I just didn't want even last week, two weeks ago in London, we had 35 people in the room when I'm in London or when I'm in a country because I traveled alone when I'm in a country. Speaker 3:     18:15         Then I just pop into the event. So there was one of my speaker, he's running the whole show. Why? It just popped in, said Hi. Hello. I did one, one or two key notes on funnels and usually they do the whole pitch or whatever, but we had a three people, three people by the 40 k plus programs and then we had maybe four people by the 10 K and then we had a whole range of people buying the three k and you know what it was really cool. Oh my gosh. I gotta tell you this. This is like I, I emailed my list everyday, seven days a week, you know, I, I send an email everyday and I've been doing that for the last five years. Okay. So I emailed every single day. There's no days I take off and back in 2010. December 2010. I had sent an email, I will. Speaker 3:     19:08         Here's why. Did you have much money? So I bought traffic from twitter, from twitter, from fiverr. So I spent five bucks. I remember the stats like yesterday, this is no lie. I spending five bucks abandoned. This person sent you all over twitter. I go 40 clicks, 12 leads to sales. One Guy Julian gearing. Okay. I talk about him all the time that Julian, gary, he buys, he comes through that twitter, the $5 funnel or whatever. $5. Okay. And he buys a $10,000 program that I was promoting. Whoa, dude, this was back in. Was it? This was like eight years ago, seven, eight, seven, eight years ago. Two thousand and 10, so eight years ago, two weeks, two, three weeks ago he flew down to London. I never been awesome. It flew down to London from Thailand and then he decided, check, I've followed your work for so long, like you're the real deal. Speaker 3:     20:08         I tried all this other stuff. He has worked. Boom, you buys a 40 grand program. That circle. That's honest. It's why we tell people all the time, it's the relationship you have with that list and as long as you providing value to these people on a regular basis, it's not just having people on a list, it's the relationship, it's how they engage with you and I know you. You're engaging with your list all the time. Jack. That's so, so that was a follow up. Nothing. You know, one of my previous mentors is no longer part of this industry anymore. He had built a substantial business and he would always tell, you know, this was like four or five years ago. He told me the concept of just outspend everyone and the reason why you can spend it on is because you're the person that's thinking longterm and they're not. Unfortunately, things changed for him, so he had to take an early retirement. Speaker 3:     20:59         You know, those lessons have stuck with me. So again, thinking longterm has paid off very well. I love it. You got gotta close to wrapping things up here. What other words have. So first of all, people want to find out more about your work and they go wealth academy, both academy dot Com. That's basically where I'm at. Uh, we do a lot of live events. I guess that's one of the reasons why we talked about using funnels and live events and we actually teach our clients as well on how to set up their own live events where they can do to our free events. They can set their own mastermind coaching program, whatever. So one of the Academy Dot Com, uh, that's the main core side. I also have a blog, Shaquille.com, that's s h a r.com. Would you go to any of those two sides and join my list or you joined the list, you'll get an email a day of your life. Speaker 3:     21:50         So I'm very proud of that because I've been consistent with that. And so I mean the emails that I done well and so I really appreciate the fact that we did this interview. It's been, it's been great to talk to you and the chat that we had prior to this as well. So I do appreciate, um, you know, one thing I would attend all of the students which is our listeners appliance and everyone that's listening to this is I was teaching my students this concept of reach out and reach up and I said, you know, when you find people that you look up to you, that you appreciate that I've been in the industry that have more wisdom that's smarter than you, then reach up and reach out to them. And so, and I said to them, I'm going to do this interview with Dave Woodward is actually interviewing me as soon as the interview is finished. I'm going to ask him. Hey, can I interview you? Yes you can. I'd be honored. I'd love to have you on my podcast. Shakira's in show is going to be exciting. I appreciate it. And we'll catch up soon dave. Thanks Jack. Well Dr. Alright, peace. Speaker 4:     22:55         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Yara: Yara got her start in online business as a Relationship Coach, but as I worked with couples in strained relationships, she discovered something she just couldn’t ignore... Most relationships struggle because of BAD communication.  She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build—not just personal relationships, but entire businesses.   As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience. Tips and Tricks for You and Your Business: Giving the reader the win (8:00) Encouraging the reply (11:00) Being vulnerable (15:00) The 6 Steps story selling framework (20:00) Quotable Moments: "It’s interesting what happens when you start treating people like people." "Stop using your list like a booty call." Links: www.yaragolden.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Hey everybody. Welcome back to funnel hacker radio. I am so excited today. I have the opportunity to have a dear friend on the show and it's been. I've had the opposite. I've seen her go through this change and metamorphosis and she's crushing it right now. I want to welcome to the show, Yada Golden. Thank you for coming. Speaker 3:     00:30         Oh my gosh. I'm so excited to be here. Speaker 2:     00:33         I am so excited. Now. What for those you guys who don't know Jada, she's actually going to be speaking at hacking live. So if you don't have your tickets, you want to go right now to funnel hacking live.com. Buy Your tickets, make sure you're there so you can actually see her speaking onstage. This is such an exciting thing for us. Um, so for those of you who aren't familiar with Jada, she actually got her start as a business, as a business and relationship coach online. But I'm sorry, you were more of a relationship coach online and in doing it it was. I remember when you were an inner circle, you're like, ah, I'm kind of dealing with it, trying to save or get people out of bad relationships. And it was kind of a weird situation, but as we were just talking offline, you have the opportunity of reaching this Aha. Speaker 2:     01:17         That's the most important thing is communication and you've come, you've found this crazy ability and it's just be honest, probably one of the best email writers out there right now of being able to craft story selling into, into emails that actually touch the heart in a really weird way that most marketers would never even think of. So we're going to dive right into this whole story selling communication piece. But again, if you haven't seen Yada, check her out at Yada Golden. That's why a r a, G O, l d e n Dot Com. And again, make sure you go to funnel hacking live.com, get your tickets are gonna. Want to see her live on stage because of the value she's going to drop. You're just a few minutes. So would that Jada wanting to kind of just dive right into this whole communication thing a and I been talking right about this whole idea that, you know, for a lot of entrepreneurs it's like, oh I've got to send another email and you try to crank it out real fast and you don't really realize that what you're talking to is actual people on the other side and you missed the communication and people get frustrated that their emails don't convert and you've got this crazy ability to do it. Speaker 2:     02:19         I know Jamie Cross is one of the first ones that I remember you working with. I don't know if she was your first client, but if you don't mind, tell people a little bit about what you've done for them and how it's working and why the story stuff is so important to you. Speaker 3:     02:30         Yeah, absolutely. Well thanks for that awesome introduction and uh, yeah. If you haven't gotten your ticket for funnel hacking live, make sure you do it because it's going to be the first time that I'm actually speaking on stage and I am just as excited as I am nervous. Like when Russell asked me, I was like, I want to throw up and I want to like scream it from the mountaintops so that should be fun. I'm Jamie Cross was in fact my first client. She is actually one of the, she's actually the main reason I should say why I got into writing, which is what I'm doing now. Um, she approached me in January. She's just like, Hey, I love all this stuff that you write on facebook. Every single piece of content that you put out there. She's like, have you ever considered writing for somebody else? And at the time I had it. It was just my means of communicating with my audience was long form copy. Speaker 3:     03:20         Um, and so I gave it a shot. I was like, Hey, I'll try it. And so I wrote for her and her audience just ate it up. And what I was doing really was telling the story of how she created her company and why she was so passionate about the products that she was putting out there, like why it was necessary for her to create these products. And so we just started telling the story of her growing up and her father and her children and how all of this kind of came to be. And a really interesting thing happened. Her audience started opening the emails more than they ever had and it became really, really easy to identify what a topics, let's say were important, were resonating with them, what parts of Jamie's story they resonated with. And what was cool that we were able to do with those is that we were able to take the, the, the front runners, the winning emails and turn those into facebook retargeting ads because now we knew that they resonated with the right people, right? The quote unquote right people. And Speaker 2:     04:22         for context, I want people to understand what Jamie's businesses. That's the crazy part is the type of business. This is not the type of normal business. You expect emails to have any impact on at all, so if you don't mind just give a little context here as far as what type of business Jimmy had and why her stories were so magnanimous in conversion because of your Speaker 3:     04:42         content. Yeah, absolutely. So Jamie Cross owns Mig soap and body and they sell organic soap. They do a organic skin lotions and face products and all kinds of amazing products, which if you haven't checked out, you definitely should add Mig, souq.com I believe. And so we were telling all these stories about how she was going wild crafting and finding these herbs and putting them in these lotion bars that are helping people overcome things like Eczema and psoriasis and skin conditions of all sorts. And so we started telling those stories and like I said, the front runners became really, really easy to identify and I believe one of the coolest stats that we have out of that campaign was that we took one of one of those emails which talked about her faith, right? How much faith she had and she had asked God for a sign and we took that story, put it on facebook, and I think her cost per acquisition, if I'm not mistaken, went from like $60 dollars per person down to like $3 and eighty four cents, which was just unreal. Speaker 3:     05:45         Right? And, and the. And the other beautiful thing is that every story email that we sent out for her on the back end was making between a thousand and $1,500. Right? And so you're giving something, you're giving your readers, you're giving your audience something that they can connect with, something that they can be a part of, which is something that Russell is amazing at doing to. Right. Whenever he puts on an event or whenever he has a launch, he gives ownership of that thing to the audience, right? He gives it to the funnel hackers. He's like, hey guys, this is what we're doing. Like we need your help and we need you to show up and here's the t shirt and like this is the date and here's the website and here's a cool video. And he gives it to the audience, which allows them to become a part of something bigger than themselves. And you can do that around anything you can do that. I run a coaching product. You can do that around an ecommerce product, you can do that around an info product. It's just a matter of creating and crafting that story and then giving it over to the audience. Speaker 2:     06:43         You've done such an amazing job, especially with Jamie story of helping her blossom as this attractive character. And I think that when you're connecting with people and the reason I love her stories because it's a physical product, and so often people think of email as well, I'm just selling an info product. She's selling a physical, tangible product. And the key there for me is I've taken a look at what you've written is you have this crazy ability to draw someone in so deep that they're literally waiting with bated breath for the next email. It's like, oh please, where's the rest of the story here? There's got to be a push. I want to see the next one right now. Speaker 3:     07:21         How do I do that? Kind of like an innate ability like my, my way of moving through the world is through feeling right, like I want to feel all of the things and that that range of human emotion is just huge. Right? And so when I can wrap words around the emotion or the experience that somebody that's like, that's my, that's my gift, right? It's, it's being able to say, oh, I see how excited you are about this thing. Let me make sure that, that I can convey that to the audience. And so that comes with adding detail. It comes with really getting the story out of the entrepreneur and then conveyed to the audience like this is, this is why this is important, but also following Russell's kind of epiphany bridge story and saying, you know, they're on this side of the bridge right now and they don't understand why this is important or what's happening. Speaker 3:     08:25         So let us tell them a story that helps them understand. And on the other side of that, one of my favorite things to do is to give the reader the win. So I never sit there as the glue on the top of the mountain saying, and that's why blah blah blah, blah, blah. You know, like, I don't want to be the teacher. I want to be appear. I want to be shoulder to shoulder with them and say, I know that you know this because I just told you this story. So you understand now you like where we get this together. Right? And it's amazing to see what happens because then you them an opportunity. So the call to action in most of my emails is, Hey, just hit reply and let me know if this resonated with you. Let me know if you've ever had an experience like this in your life. Speaker 3:     09:05         Is this something that you're struggling with? Why don't you go ahead and let me know. My team and I are here to help. So it's a very, very open door and it creates a feedback loop between you and your audience. Like this is what people are missing with the broadcast emails or with the followup sequences that they're sending out. Is that all of the emails that I send out our broadcasts and what that creates is a couple things. It creates a perpetual ask campaign with your audience because you have your finger on the pulse of like, Hey, this is resonating, this isn't, this is what they need, this is what they're asking for. Right? It also allows you to create an audience selected indoctrination sequence because once you have enough email sent out and you know which ones are the winners, you can simply convince those to the very beginning of your indoctrination sequence and you know that there is going to resonate with the right people because your audience who's purchasing from you already have selected those as the winners. Speaker 3:     09:59         Right? And the third thing is that, like I said, it is a feedback loop. Like you know what's going on with your audience and you know, I don't think that. I don't think that that will ever be a bad thing to have. Right? Like so many, so many marketers have spent hundreds if not thousands of dollars creating these lists only to ignore them. Right? And that's like, that's where your money is made, but I feel like people are scared to talk to them because they're like, if I say the wrong thing, they're going to go, but then leaving your list and you not talking to them, it's pretty much the same thing. It's getting you the same result. Right? So you may as well say the damn thing and see what happens. Speaker 2:     10:40         I think you're one of the few email marketers I know that actually encourages people to reply. I mean, I honestly, I remember the first time they can wait a second if I reply, where's that really going to go? Someone asked me that is. I mean because most of the time when we send out broadcasts, it's, you know, buy my stuff, go take a look at this or stay tuned for the next thing. And there's really no true communication and that's one of things you really, really great at, Yada, is that ability to communicate with a huge list. I mean it's not like Jamie's only got five people on our list. I mean, she's got a very, very large list he's built and encouraging someone to reply. How do you handle all of them? Speaker 3:     11:16         Yeah, I think that that's really on the business owner. I have a part in that, but I do warn them ahead of time. I think we, uh, we sent out, I was writing from Mike Schmidt for awhile and he has a digital marketing agency, right? Who helps other digital marketing agencies kind of grow their businesses and he also services his own clients. And I told him, I said, you're going to get replies. And I wrote one email and in 45, in the first 45 minutes from sending it out, he had 75 replies messaged me. He met me in a panic and he's like, they're replying. And I was like, I told you, they were gonna reply. He's like, well, what do I do? And I was like, solving some big. Speaker 3:     11:57         And that was when it really became clear to me that we were in an ask campaign because the topic of the email wasn't actually a service that they provided, but his list went crazy over it. And I was like, well, just create that for them, right? Like you can't, you have the ability to offer that, so just create it. And so it's just a really interesting thing. You do have to be set up on the back end to receive those replies, um, and to be able to sell them something because I believe that when somebody replies, they're raising their hand and saying, Hey, I'm interested in what you just said. And so now it's the responsibility of the entrepreneur on the back end to say, okay, I understand that you're interested. Let me, let me convert that interest into a sale. Speaker 2:     12:39         I love it. I think that's the part that people miss in the whole idea as far as email as a means of communication. It's really one of the ways that we start seeing a lot more emails getting opened, a lot more engagement on a lot of our social posts. You never talking beforehand about some of the things Rachel Peterson was doing them with regard to engagement. And the whole idea here is you wanting. Everyone talks about engagement on social platforms, but they never talked about engagement in an email campaign. I think it's one of the things you've done such a great job about doing is is increasing that engagement to where now all of a sudden that client feels like you as the business owner over your clients, as the business owner are actually interested in their success. They're interested in their feedback. They want to see what the next step is for them. How can, how can we help you? Which usually is just kind of given us, Oh yeah, I'm, I'm here to help you have better. I'm really not as to sell you stuff. Speaker 3:     13:28         Yeah, exactly. Exactly. And people feel that, right? And people know that the entrepreneur, like the CEO of the company isn't sitting down every single day at their desk typing out an email to you. We would love to feel like, Hey, this is Russell's writing specifically to Yada, but it's not happening. You know? And so I think one of the things I've done is I've completely removed the first name. Like I know everybody loves Hashtag first name, right? First name, last name, and I'm like, stop it, respect your reader, like we know that you're not actually writing to us. Just, um, one of the things about the replies, so that I would, that I will say is that when you get replies from an email list, your deliverability goes up to, right? So this works on so many levels because now people are replying to a list that means that they want your email, you know? Speaker 3:     14:22         So it's, yeah, it's really, really interesting what happens when you actually start treating people like people and you actually do what you say you're going to do by being there and helping them and answering their questions. And this can create your lead magnets for you, right? This can create your next product for you. This can, this can create so many things for you if you just utilize it the right way. And I think that one of the things that a lot of people are scared of is will. If I tell my story, people aren't going to like me or they're gonna leave my list or you know, they're not going to buy from me. And I think it's quite the opposite. I think that when we share the struggles that we're having, like no matter what level of success we're having, like there's still struggles, right? Speaker 3:     15:06         There's still problems, there's still challenges and that doesn't mean that they're necessarily bad, but most of the people who follow you, they follow you because they see you as somebody that they'd like to follow in their footsteps that they'd Sunday, like to be like or have the results that they have. And so that means that they're somewhere on the path of the journey that you've already been on. Right in Russell says like, you only have to be a couple of steps ahead of somebody in order to inspire them or to motivate them or to be able to help them. And so being willing to be vulnerable and share those steps is what causes those people to come closer. Right? And so that's what your story does. It invites people in and says, Hey, let's sit down and want to tell you the story of how I got to where I am and everything that I've had to face on the road here, and hopefully that can be helpful for you and when you help them in the process of them becoming, you are the natural solution to their problem. Speaker 2:     16:02         Oh, I love that. I think it's. It's funny. I was talking with Andrew Warner Interviewing Russell just two days ago down in Provo, Utah. Items Fascinating. He did a podcast with Pat Flynn and pat was interviewing him on. Andrea has this crazy ability to interview people and get just. It's probably one of the best. I wish I was more like, can I Speaker 3:     16:21         them? Speaker 2:     16:23         He actually, he gets every emotion out of it. It's the weirdest thing, but one of the main things he said was that he found the best way to get someone to become vulnerable, honest podcast was for him to start off being vulnerable, which I thought was really fascinating because usually people, especially on a podcast, if you're interviewing ceos and everything else, it's everybody's posturing. You know? Wait a second, who's who's taking the lead here? And it was fascinating as I was sitting there talking to him, he says, yet I. I learned that actually from reading how to win, how to influence when friends basically, and his whole idea behind that was the more vulnerable he was at the beginning. It almost, it wasn't self deprecating, it was just as being transparent and as he reached out that way at first that the interviewee wasn't real quick to be vulnerable right there, but they saw later on in the interview that it became much more open and much more vulnerable because of his transparency and I think I see the same thing in the stuff that you, right where you have this ability to, to be vulnerable but at the same time to let them know that I've been through it and I can still take you to where you want to go. Speaker 3:     17:29         Yeah, no, and he is spot on about the vulnerability. I think that one of the things that people get backwards about vulnerability is that we're like, okay, well we'll be vulnerable once we see them be vulnerable and you get to go first. I know that if it doesn't, it's not what you want to hear, but you get to go first. And so if I come on here and I'm just like, Hey Dave, you know, this is like. I mean, I kind of did it in the beginning of the interview. I was just like, hey guys, if you haven't bought your ticket to funnel hacking live, go ahead and do it because it's the first time I'm going to get on stage and I'm just as nervous as I am excited about it. Right? Like that was, that was honest and authentic. But it's also a very vulnerable share if you think about it. Speaker 3:     18:11         So, so what that does is that it's not, um, it's not a calculated, but it invokes the law of reciprocity. So as the conversation continues, as the weeks and months go by and people actually get to funnel hacking live who listened to this, they'll be like, oh, that's that Jada girl. She was really nervous about getting on stage. You know, maybe maybe I'll have people come up to me and say, hey, you did a great job. Like I listened to that podcast episode where you were nervous, you know what I mean? But it opens them up. And so as a service provider or as a course creator or as an ecommerce like widget creator, right? Or peddler of widgets. I guess when you say those things when you open up and you're just like, man, like I have this great idea and I'm not sure if it's gonna work or not, but like I want to just throw it out there and see what happens or you know, this is something that I can help you with because I've gone through it myself. Can you tell them those stories? The thing that you're going to get back is like, oh my gosh, I've been dealing with that too. Or I had no idea that there was somebody out there that was just like me. Right. One of the most powerful things that you can say to another human being when they're going through something is, me too. I've been there too. I felt that way too, and it just creates an instant bond and it's. It's intimacy, it's honest, it's real, it's raw, and that's where relationships are built. Speaker 2:     19:31         I love that. Such a difference between empathy and sympathy. Yeah. The more empathetic you can truly be an come across transparently, man, it's so much easier for a person to go, you know what, I, I can connect with you now. I get you and because you're getting me in and we connected and that emotional level. So I think that's just amazing. Well, I know that one of things we were talking about was you've put together six different steps to storytelling or what's. Speaker 3:     19:55         I did know the details of how all that works. I did. So I created my own lead magnet. It's my first one. I'm super excited about it and as of this podcast, it's not actually up, but by the time you go live it will and it's called the six steps to story, story selling framework. And I basically, you know, as a creative, I was just like, there's no way that I can ever duplicate this. I'm the only person that can do this and having so many a left or right left brain thinkers, the logical people around me, they were just like, you can do it. So as I was writing, I started just kind of. I kept a notebook by my side and I thought, you know, every time I do something over and over again, I'm going to write it down. And so I came up with these six steps and I already mentioned one of them, which is to drop the first name, right? Like you want to assume familiarity, but that will excuse me. That will be up on my website, Yadda golden.com. And you guys can find it there and you know, it's something that you can literally have next to you while you're writing that will help you create that story selling type of email and hopefully connect with your audience better. Speaker 3:     21:09         What are the other six? So we want to make sure, uh, I think we talked about giving your audience or your reader the win. Um, so I'll just walk you guys through. We can do it really quickly here. So our first step is assuming familiarity, right? That's, that means that you're going to drop the first names. You're gonna start using contractions in your copy. Um, and there's no salutation. So I don't do a hey, happy Monday, like no, nothing. You just go straight into the story. A number two is creating a curiosity based pattern interrupt. And so that would be your headline, your subject line. You want to create something that they're going to cut through the noise of their inbox because there's just a ton of white noise static. If you want to be something that's like what? Like what did that say? A number three is you want to hook them immediately, so if you think of movies that start in the chase scene or the bank robbery, but you don't know who any of the characters are, you don't know what's going on. They just drop you in there and you're like, wow, hydroma. Right? So that's what you want to do. You want to hook them immediately. Number four is you want to guide our. Sorry. Uh, yeah. You're going to guide their epiphany. So you're going to fill in the story. Now you're going to be like, okay, this, Speaker 2:     22:25         this is one of the things I really like it because I think too often people think you're just going to, they're going to get the epiphany by themselves and you've got this crazy ability to guide them. So keep going on this whole guidance. Speaker 3:     22:36         Yeah. So you're going to fill in the details. So now you've started with high drama. You're just like, hey, there was a bank robbery and now I need to take you back to where it was all being planned and what happened and who was involved and why it's important, right? Why? What, what's the outcome that they're trying to achieve by doing this thing? Right? So we're filling in the details and at the end of that they're going to understand and so the fifth step is to literally give them the wind. So you're like, so as you know right now, you're just going to assume that they got it. You're never going to posture and be like, because I just told you all these things, or I just explained to you, blah, blah, blah. Right? Like you're going to actually sit back, be a normal person and let them have the win. And then the sixth step is literally just asking them to tell you about it. Did you learn something? Have you ever experienced something like this in your life? Are you experiencing something like that? Do you have something to share with me? Go ahead and hit reply. Right? And what's really cool about this? Speaker 3:     23:35         Are you serious? You're like, no, don't reply please. And I think most of the companies that I'm working with are, are, have a big enough size that they have a customer service. Uh, you know, uh, I guess people that can kind of feel these, Speaker 2:     23:53         but I think even if you're small, it's still so important. I mean hearing like right now we just hired a person is going to be head of our head of our speaker team. I'm working with NFL head of our sales and the very first thing Robbie wanted to do is as our head of our sales was, you wanted to get on the phone with people who are leaving clickfunnels and find out why. And I thought, you know, we've been for like four years now and no one's called, people have left, asked him why. That's probably a good thing to find out. Speaker 3:     24:18         Sure. It's just, it's such great feedback, you know. And, and I have, um, I'm actually going through a Beta launch of a six week course that I'm putting together based on this framework. And one of the girls were in week two, she sent out an email to her list. She's like, I sit down to story selling email to my list and I sold $397 products and I had to unsubscribes, but I had more engagement than I ever had from my list. There you go. It's a win. Do you know what I mean? Like is the people that don't resonate with you are going to leave the people who do are going to come closer and you're just finding information out from your people. So it's good. It's not scary, Dave. I promise Speaker 2:     24:56         I love it, Yada, Yada. Any parting words before we let you go? Speaker 3:     24:59         Oh Man. I think my favorite thing to tell people lately is stop using your list like a booty call. Don't email them only when you want to sell them something, right? Like build an actual relationship. It'll be longer lasting. Speaker 2:     25:15         I promise. Maybe that'll be the headline of the episode. Stop using your list as a booty call. Glad I can make you again. I appreciate your friendship and love having you on. Thank you so much again. So where can people go to get those six steps? Speaker 3:     25:35         Uh, yeah. You can go to Jada golden.com, it's y a r a g o l d e n Dot com and because it's not up yet, I don't know exactly where it will be, but you'll be able to find it. Speaker 2:     25:45         Awesome. And again, make sure you go to funnel hack live.com. You want to make sure you're there to see Jada onstage for the first time and we're super excited to have her. So again, thanks so much for your time today. Appreciate your friendship and we'll talk real soon. Okay, thanks Dave. Speaker 4:     26:01         Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Dave unravels the truth about the theory “Practice makes Perfect” and explains how this is not always the case.  If you are practicing bad habits, you will never achieve perfection. Accountability and coaching are both very important tools to use in achieving goals and seeing results. Tips and Tricks for You and Your Business: Taking massive action (0:45) The importance of a coach (1:20) Tweaking the form (3:30) Quotable Moments: "Practice makes permanent" "Little tiny changes and tweaks make massive massive differences" "The best investment is in you personally" Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward Speaker 2:     00:17       [inaudible]. Everybody. Welcome back to funnel hacker radio. I'm your host Dave Woodward. And this is a crazy topic that people, uh, hit me up on all the time. That is, I keep doing. I keep practicing, practicing, practicing, doing everything right, but I just can't. I'm not getting better at it. What's wrong? Let me just tell you what's wrong. So the key here is the old saint as far as practice makes perfect, is wrong. So practice does not make perfect what practice it actually does make his practice makes permanent. So if what you're practicing is bad form and bag techniques and, and bad copy, you're going to make that. You're going to make that permanent. You're going to have bad form, you're going to have bad copy your. And so understand. I'm a huge believer in the fact that yes, you always want to make sure that you're taking massive action and that you're practicing and doing everything. Speaker 2:     01:02       Don't get me wrong on this, so take massive action, but the key to taking massive action is you've got to make sure that you're making changes. Too often people take massive action and they're taking all this action, but they never look at the results they're getting and it never tweaking and changing that to get to where they need to go. This is why I'm such a huge believer in having, in hiring coaches are currently. I've got two different coaches. I'm actually three different coaches, one for my finances, another one for getting me in shape. Finally. And the third one actually is for my business and personal life. So it's been interesting. All of my, uh, anytime I've ever had a coach, they've always talked so much about the importance of form. So Eric cafferty is the guy who literally beats me up at. I get up at 4:30 in the morning, 4:00 every morning. Speaker 2:     01:48       I'm sorry, Monday, Tuesday and Thursday, not the gym at 5:00, at Russell's gym there, and he acts. Rustled actually comes and works out with Eric the next hour at six and it's kind of crazy because what I've realized is I've, I've never really been big into lifting weights. I've always tried to kind of keep in shape, but I've never been in the gym, has never been something that, uh, if you look at me, I don't have, I don't look like Arnold at all. Uh, but the key here is I'm want to get back in shape and I want to be in better, in better shape because I know the impact of health has on my business life, my emotional life, my family life, my relationship, all that kind of stuff. It's just a huge, huge, important part of my life. And what I've realized is I wanted to hire a coach because I wanted to get the correct form. Speaker 2:     02:35       The reason I say that is what I've seen happen for, for me is I'll go in the gym and it becomes all of a sudden this testosterone infusion here because I've got A. I'm typically in there with my boys, so I've got four boys, my oldest chandler, 22 parker's 20 Christians, 17 in Jackson's 15 and all of them were blessed with these Adonis Greek Life God bodies where they literally just look at a weight and they just. Their shoulders pump up there just pumps up. I'm like, this is so unfair. It takes me 10,000 times the amount of effort to get any attempt of the results of these guys get, but needless to say, being the dad, I cannot ever admit defeat and so I've been in the gym many times with them where I'm like, I will lift whatever they lift just because I got to lift that number, that weight. Speaker 2:     03:25       And what I've realized is I typically have created a ton of bad habits of a form and Eric has always tweaking my form whenever we lift in the morning. And the crazy thing is it's not like a massive drastic change. Sometimes it's literally moving my shoulders or my elbows an inch, two inches, and then all of a sudden the weight drops. I'm like, what happened? I was lifting all this weight. He goes, because you're using the wrong muscles, you're not. That's not what this exercise is for, and my only reason I mentioned this to you is I want to make sure that when you're taking a look at your business that you're, that you're making changes along the way that you actually are learning. And yes, I agree. I totally agree. You got to practice and you've got to keep keep at it, but you got to make sure that what you're practicing is the right thing and the way you practice the right thing is by getting a coach the way you practice it. Speaker 2:     04:14       The right thing is by looking at the results that you're getting. Um, Julie. So I did the most amazing podcast the other day about funnel math. If you haven't listened to it, a check out Julie's podcast at the laptop lifestyle. I forget which number it was like 22, 23. Anyways, it's called funnel math. And the reason she, she did it was because funnel math. So often people get discouraged because they're looking at the wrong numbers. They're looking at the wrong results and they're judging their funnel based on on wrong numbers, and so she did an awesome job of going through and explaining exactly what are the actual numbers that you should be getting on. What's a good number for an optin, what's a good number for your first sale, what's a good number for an order form bump, what's a good number for an oto, how does that translate into a facebook ads and when do you know your funnels working versus that your ad costs are too high. Speaker 2:     05:06       So she went through all of that and the reason I mentioned this is that's why practice is so important because you're always reevaluating you testing, you're tweaking and if you keep practicing without evaluating where you're at, all that's happening is you're making bad habits permanent. Like for me, as far as weight lifting, I had some terrible, terrible form habits that I'm not tweaking and changing and I'm starting to see results which are, which is what everyone. That's the only reason we practice stuff as we want results on the other side things. Um, another thing I'm, so golf is one of the things I'm starting to get back into a years ago I asked you used to be a pretty decent golfer and then I had four boys and uh, since then I just, it's been 20 plus years of no golf and so we hired a coach and it's interesting again, it's the little tiny things where it's, it's the angle of the golf club not only at the impacting the ball, it's the angle of, of how you're bringing the club head back and the trajectory as it's coming through. Speaker 2:     06:07       A little little tiny changes and tweaks make massive, massive differences. But you have to have a coach. And the best way of getting a coach is to find someone who's already got the results that you want and modeled that. Russell's talked about this. A ton of Tony Robbins has talked about this. This is one of the things we are huge in a we. Oh Gosh, I wish. I wish you guys had all joined. Are One funnel away challenge. I'm sure we're going to be rolling this out again. Uh, so if you haven't, go to one funnel away challenge.com and sign up so you at least get the notifications of when we do this. So we did a 30 days.com, uh, where basically what happened was we went through and Russell reached out to people and said, listen, if you were to lose absolutely everything and all, and these were all two comma club award winners. Speaker 2:     06:52       People that made over a million dollars on funnel said, listen, if you lost everything and all you had was click funnels and your marketing knowledge, what would you do to get back on top in 30 days? And so each one of them came up with a plan and we put these plans together in a 564 page book. And what happened was as they went through the funnel, what they had the opportunity to doing was to sign up for our one funnel away challenge. Now the one funnel only challenge is Russell, Julie, and Steven. So Russell gives you 10,000 foot level. Julie breaks it down into a bite size pieces so you can actually consume it. And Steven is the executioner where he's literally every single day out there feeding, feeding the drum, making sure that you're taking massive action and more importantly that you're looking at what's working and what's not and you're making the changes. So again, go to one funnel away challenge.com. Sign up so you get the notification that we're probably going to open this up sometime in 2019, but make sure that you're getting that. So if you don't already have a coach, that's one of the easiest places to get one. Uh, another one is to find someone and go out and basically find someone who can hold you accountable. And sometimes that coach is just an accountability coach where they're literally just holding you accountable to doing whatever it takes. Speaker 2:     08:06       The reason for this you'll find is too often we get all, we got whole bunch of goals and a whole bunch of ideas and, and everything's set to go, but we don't take the action that's necessary. And an accountability coach is one of the best things you will ever have to do that. And again, this is where they're holding your feet to the fire to make sure that you're practicing. And then what's going to happen is then you can have, you can hire someone else to help you basically evaluate what's, what's taking place. One of the best things to do to help someone from an accountability standpoint is live. And I've, I've done this myself, actually got this tip from Russell that was, um, Speaker 2:     08:43       find a dollar amount that is extremely painful for you to give up for, for you might be $100, might be a thousand dollars, it might be 10,000 feet. And for some of you guys were listening to a hundred grand and you basically go and you find someone, you've set a goal and you find someone who's going to hold you accountable and you literally write them a check and you send them the check and they have it's made out to them and they can cash that check. If you don't reach whatever it is that you want them to hold you accountable for, you will be amazed where all of a sudden, if it was a goal to get up early in the morning workout, if all of a sudden you realize, listen, if I don't get out of bed, that's going to cost me a thousand bucks. You know what? Speaker 2:     09:21       You'll get out of bed in the morning and sometimes that's all it takes. So realize you've got to find an accountability partner or accountability. Partners are fantastic. Another thing is a mastermind. You don't have to join a expensive, you know, $25,000 mastermind and if you can't afford it or anything else right now, just find two or three people that you get together with on a regular basis where they're evaluating your ideas and your evaluating their ideas. You're coaching them, they're coaching you, and realize that as you're doing this, you're going to find that that accountability and that open mindset and as you start coaching other people, you will be amazed at what happens to your own, your own thoughts and your own abilities. So again, I started this off of this whole idea as far as practice makes permanent, so please understand you have to continue to reevaluate on a regular basis. Speaker 2:     10:07       What type of success that you're having are, is what is the practice that you're doing is getting you the right result and sometimes you're going to have to actually pay a coach to really help you get, get the results as I'm doing right now with regard to my form and those are things that are are critical and it's worth it. Don't ever. It always amazes me when people shy away from the expense of a coach. That's the investing in yourself is the most important thing. I wouldn't invest a dollar in the stock market or real estate or anything else until you invest in yourself first. You're the best investment is in new personally. By investing in you, you will find that you're able to make a ton more money to invest in the stock market or bitcoin or or real estate or whatever widget or gadget one invest in, but you got to invest in your very first investment is for yourself. Speaker 2:     10:57       So invest in yourself first, find a coach, finding an accountability partner, join a mastermind, do whatever it takes, and just realize that I'm just doing the practice by itself. That's not good enough. You've got to make sure that someone is evaluating that practice to make sure that what you're practicing is the right forum. It's the right technique. Take massive action, realized practice makes permanent, and if what you want permanent is perfection, you'll find that as you practice the right things, you actually will get it and it will become permanent and it will become perfect. So having an amazing day, getting so many different things happening right now. One of the things that actually is coming up, I've forgotten. I want to make sure if, if you haven't already signed up to attend funnel hacking live, please go get your tickets. Go to funnel hacking live.com. Speaker 2:     11:39       Register. Get your tickets. I would love to meet you there. Love to have you come up and say, Hey, I heard your podcast, Dave and your podcast is what got me to funnel hacking live, or whatever it might be. Anyways, whether it is or isn't what got to funnel hacking live, most important thing is get to hacking live, so we'll go get your [email protected]. Can't wait to see you guys. Thank you so much. Again. I appreciate everyone who takes the time to listen to podcasts. I know you've got a lot going on in your life. I hope I'm providing value to you. Please reach out. Let me know if I am a. You can connect with me on instagram and on facebook. You can email me. Uh, just let me know whatever I can to be to provide greater good or value for you. Have an awesome day and we'll talk soon. Speaker 3:     12:16       Hi everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000. So we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or Speaker 4:     13:02       I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Joe and Matt: Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely love showing people how simple it really is to get seen online in competitive industries. They share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). Having generated over $100 million for themselves and their clients, Matt and Joe pride themselves on helping other business owners who want to be seen,  and give great advice on affiliate marketing strategies and audience growth systems. Tips and Tricks for You and Your Business: Traffic strategies (2:30) SEO strategies (4:10) Creating content around affiliate offers (7:30) Using ManyChat as live chat (12:40) Funnel Stacking (15:50) Quotable Moments: "People want to be talked to as a human, not an automated bot" Tools: Yoast SEO EvergreenProfits.com/funnelhacker Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Well everybody. Welcome back to funnel hack Speaker 2:     00:18       radio. I'm your host, Dave Woodward. You guys are in for a treat today. I have opted to have two amazing podcast host as well as guys who are absolutely crushing it. So let me know just to you guys, Joe and Matt Wolfe. What can the show guys? Hey man, how you doing? Thanks for having us on. I'm so happy to have you guys. So these guys are the cohost of hustle and Flowchart, which is an amazing, amazing a podcast. They've got cool, cool guys on there. I just know she had Tom Breeze on a couple of other guys. I've noticed obviously Billie Jean and the whole list. I'm like, Gosh, these events. Read them. Know a lot of these guys. Good Friends of mine. So it's a mucks. The most important thing that I want to make sure those guys who are listening. The reason I wanted to have Joel and Matt on today is these guys are almost anti agency and I want to kind of address why would, why we bring up anti agencies. Speaker 2:     01:06       The main specialty they really have is driving massive amounts of content. Also a of traffic, I'm sorry, using ads and content, podcasts being one of those content pieces, but one of the really cool things these days right now is they have this weird like super power of being able to be seen everywhere, but by the right people. Everyone these days talks about being seen everywhere. It really doesn't matter if you've seen everywhere, if no one cares about you, so we're going to talk today about is how to get seen everywhere by the right people, how to do affiliate marketing the right way, how to actually use ads, content traffic, so hold on tight guys. It's gonna be a fun podcast and super excited at both you guys on the show. This is our favorite topic is just kind of opening up some eyeballs to how traffic can actually be done effectively and not extensively and it's a super easy. Speaker 2:     01:53       Once you get that foundation layer, well do I know that's one of the biggest things most people struggle with is this feels like to do traffic. I got to spend thousands and thousands of dollars. I never know which dollar really works and which one doesn't. It's kind of proverbial going back to the old branding days and you know, 50 percent is going to work. I just don't know which 50 percent it actually is. So with that, let's kind of dive right in guys. So tell me what, where do we start? How does, where do you want to take this thing? All right, so you know, probably the best way to approach this. I'll kind of give a quick breakdown of our traffic strategy and then you can kind of pick it apart if you want and we'll just dive deeper and deeper into it. So the way we drive traffic, is it sort of a combo of Google ads, Seo and facebook ads? Speaker 2:     02:32       Um, so what we'll do is we'll create a piece of content around the problem that our product solves. So a blog post on our wordpress blog, we'll create a piece of content and we'll go to google and we'll find what people are searching for keywords around the content that our problem solves. We're not trying to sell them on that first touch. So for example, one of the examples I gave on a previous podcast was, um, let's say you have a home remedy for, okay. Um, somebody goes to Google and says a in, how do I cure heartburn at home? Right? Well, that person is looking for a solution to their problem. You put content in front of them with some tips on home remedies for heartburn. Now that they've used that content, they essentially raised their hand and said, look, we've got this issue. That's how we know that this problem is interested now, or this person is interested in what we have to offer. Speaker 2:     03:23       Now what we're gonna do is we're going to retarget the heck out of them everywhere. So they're gonna start seeing our ads to our product offering on facebook, on Google display network, on youtube ads onto Bula. Uh, you name it. We've probably experimenting with retargeting on those places, so the key ideas use google search ads so that people are searching for the problems that they have, put content in front of them related to that problem and then just retarget them everywhere once they viewed that piece of content. So that's the sort of game plan in a nutshell that, that we operate under and we do it with both our own products and with affiliate products Speaker 3:     03:56       in our podcast and our podcast. So I'm really curious because Seo is one of the things I just suck at. I've never done anything. You get this thing out. The whole idea as far as google content scares me. It's how do you, how do you really do this thing effectively without having to outsource all of it or do you outsource at all? So there's a combo. We do outsource a little bit. We actually hired some interns and have have a little team as well. We're lean and mean, so we're not a big company so. But it appears that we have this massive budget, which is really cool. It's only being shown to the right people. All these ads, so for Seo, we always use a yoast seo plugin for wordpress sites, so just the free version can do a lot for you if you just turn the all the lights inside the plugin green. I mean that's a good first step. I mean everyone should be doing this and we didn't focus on that for a very long time. We did that for about two months with all the previous existing posts and now what do you know? Organic traffic is the number one player for us. That's how we get most of our traffic. So the retargeting Seo while ast, is that right? Why O a s t a r y s t, Speaker 2:     05:05       yeah, and if you're not familiar with that plugin and essentially what you do is you install it and then we write a new blog post. It says what keyword you're trying to rank for. You plug in that keyword and then we'll give you a whole bunch of suggestions of how to optimize that post so that it ranks for that keyword. So you just kind of follow the list. If you follow the list, there's a little light that starts out red saying you're not optimized. If you follow the list, the light turns green and you're now on Speaker 3:     05:26       page optimized for Seo tools. I'd love to see. Yeah, I mean it's great for existing content. We're all sitting on a bunch of it, so let's optimize that and then you can go further with some new keywords. So how you guys didn't use that on your podcast Speaker 2:     05:42       and cast. We specifically try to rank for our guest's name. That's kind of our big game plan with the podcast is anybody who comes on our show, we want to be on page one for that guest's name. We want our episode with them to be on page one so people will search for, let's say had dave Woodward on our show. They searched Dave Woodward. We're ranked number three probably below your site and you know, maybe click funnels and some of the stuff you're involved in, but ideally we show up on page one as, um, an interview with you that people are interested in. They click into our blog, they click deeper into our blog, defined other, you know, other things, and then based on what they look at on our blog, we then retarget them with offers. Awesome. So you're taking that podcast, make a transcript out of it as a blog article, taking that blog article using seo yoast and other tools to then rank for that Speaker 3:     06:29       guess. Yeah, exactly. And we see it as a big segmentation tool. Any piece of content, no matter what you're producing, we just, she's podcast. It's easy for us. We have a system and it's multipurpose, you know, we can go across the web and upload a transcript to things like a medium, you know, or use that on medium.com. You can make them into slideshare, pdfs and then get traffic that way. So we're big into repurposing, but bringing it into our, bringing people into our ecosystem so we can let those retargeting pixels do their work. Speaker 2:     06:58       Yeah, I love it. Well, I'm really curious on the affiliate side of things because this is one of the things that people are always bugging me about. You know, at first obviously you click phones, has our dream car award winning thing, so you get 40 percent recurring commission plus if you get to a hundred accounts on a monthly basis, you get $500 a month for your car twitter accounts, you get a thousand. So we've always got people saying, how do I get a car, how do I get a car, how do I get this money? And one of the things people I struggle with trying to help people understand is there's more to it than just taking our current links and blasted him everywhere. You are just magical at really creating content around affiliate offers. I want to spend some time on that. Sure. Speaker 3:     07:37       Sounds good. Um, yeah, so we start with I guess our approach. We'll start there as we like to work with tools that we love and ones that we use in our own business so we can put our knowledge, our experience behind all the content that we create around that tool. So, uh, yeah, we'll, we'll usually also work with folks that we kind of know who probably have act like better the relationships we have with that affiliate offer, let's just say that helps the entire thing. So we'll start with creating content and we'll select probably the top five common objections and then from there, you know, that's where we can start pointing ads on Google for instance. And then, um, that's more or less our first touch from Google ads to a piece of content. And then from there we have pixels for Google, facebook, youtube, there's, I mean there's all sorts of different platforms you can retarget on. That's where we call it our cleanup crew. More or less, you didn't buy on the first touch. There's always a call to action inside the value giving a blog post there. But we know that it's gonna take multiple touches. So we feed the Pixel. That's what the guys like. Vince Reed, Billie Jean, all those guys, you mentioned a Tom Breeze, they're all big on feeding the pixel. I think that's the big thing. People have to get over it. Speaker 2:     08:50       Don't go what that means because we hear that term feed the pigs all the time, but I don't people really understand what feed the pixel really needs. Yeah. So if you want to do retargeting, which is, you know, you, someone lands on your website once and now they're cookie cookie drops onto their browser. That's the pixel that you would grab from a facebook or Google ad platform. Uh, so that would be the pixel we're talking about there. And for retargeting you can build this audience. So the Pixel is essentially creating this new audience of visitors who are engaging with your content. So basically the idea is you put a piece of content in front of people, your pixels on there, anybody who views this piece of content is going to see our other ads. So we want to get as many eyeballs on this piece of content as possible so that more people see our other ads. Speaker 2:     09:37       So that's essentially what feeding the pixel is so that our ads are being retargeted all over the place to more and more and more people. I love it. Super Cool. And I guess one little wrap a bow on that, a lot of folks try to get super targeted on, uh, the, you know, the platforms she feed the pixel, you're leveraging their algorithms and the, yeah, the rocket scientists that work at Google and facebook, let's leverage what they've done really well, feed that Pixel and let them do the hard work. Yeah, we'll follow up when it comes to advertising. We've actually kind of gotten in the habit of selecting less and less options inside of facebook and Google and letting facebook and Google optimize for us. So you know, we're going to start with some, some very broad like interest targets on facebook, you know, we may start with like digital marketing or something like that which has $20 million fans, but it's still pretty broad and then we won't set any other targeting and if you let it run for like a week or two overtime, facebook's going to start to figure out which of these people are converting and which aren't. Speaker 2:     10:35       And they're going to start putting more of the right people in front of your ads. So I love that idea. That is super cool, so on the affiliate side, because affiliate marketing is one of the most can be a struggle for a lot of people because they have so many other people competing for the same type of words. Everything else. What are some of the key things you guys are doing? I know you guys, first of all said you take is find out what are the five objections or things about what else? I think there's a lot of ways with affiliate marketing that we go probably way above what most people are willing to do, which is why we've been so successful at it. Um, you know, real quick, I want to make sure we talked about that kind of success because you guys are just your normal affiliate marketers who are making a couple hundred thousand 100 bucks, a thousand bucks or even 100,000. Speaker 2:     11:18       You guys are like seven figure affiliate award winning marketer. I mean, you guys totally get this thing right now. Eighty percent of our business affiliate marketing is our main income stream. We do sell courses and things, but affiliate marketing is our main revenue stream. Um, if you want to learn how we're doing it, that's what we have the courses for, but we make enough money doing what we do. So, um, so, so as far as affiliate marketing goes, there's so many things that we'll do. So, a, we always like to create a landing page so we're never going to send straight to our clickfunnels affiliate link. We're going to send them to some sort of a piece of content that maybe compares click funnels to other alternatives that are there, that explains the various ways we're using click funnels in our business, things like that. We're going to create a lot of content around click funnels and why you should want click funnels. Speaker 2:     12:01       So that's where we're going to drive our Google ad traffic to. Um, another thing that we do is on our landing pages, we always put a little mini chat. I'm not sure if you're familiar with mini chat, but a little of course chat Bot that basically will allow people to communicate with you over facebook messenger. We put that on all of our, all of our pages everywhere across the Internet. So if somebody's interested in affiliate product and they have a question, they get access to me or joe or one of our two team members that are actually in mini chat fielding questions. So we'll actually get into mini chat and close sales over mini chat of products that we don't even own. Um, now I'm want to stop you there because this is one of the things that people screw things up with many chat is they've had this idea as far as it set it and forget it type of approach. Speaker 2:     12:44       You guys are actually, that's one of the things I love about what you guys do. You guys actually using mini chat as live chat, which is something most people don't even consider. It's like, you know, I don't want to do that. I'm just going to set it up and let it run and whatever happens happens. So yeah, we used to use, which was kind of the same idea, a little button thing that said, hey, do you have any questions? They message us and then we'd go into the dark app and respond to people when the mini chat opened up the version where you can do the, essentially the same thing, but it goes to facebook messenger. We got rid of our can just put that on there instead. But yeah, I mean the first two messages are actual automated messages. Like, Hey, what do you need help with, you know, select one of these options that applies. They click one, maybe there's a link to like an Faq or a video or something. And then beyond that a real person jumps in and actually communicates. Speaker 3:     13:32       And we have a whole system. So this is, I'm happy to bring this up because no one is doing this, not even for their own products. And we've had a, we just actually spoke to Mike mcalary of profit first and he bought a product from us and uh, and he noted he was like, you do better customer service than the actual product owners do affiliates doing this because of the follow up. And people want to be talked to like a human, not an automated Bot. People mainly think it's about talking to them. I'm like, no, no, no, no. This is joe here. This is Matt and I'll even do. We'll sometimes do loom videos where it's a customized screen capture maybe a minute or 200 percent of the time. Ninety eight percent of the time people are like, holy crap, you just took that time for me. Like personalized and by then you're pretty much close. They're telling everybody else about their experience. So it's super cool. Not very many chats. Amazing. You can do a lot, but flipping it to be pushed. Personalized and humanlike I think is the key. Um, so deeper down the, the affiliate funnel, Speaker 2:     14:36       no, the list around every single product we promote. So we have a list of people that are interested in click funnels. We have a list of people that are interested in thrivecart and other tool. We promote pushcrew yeah, we do push crew notification. So when, whenever we want do a promotion, we send it out to our entire push crew lists. Um, I don't know. We actually have an affiliate marketing course. It's got 120 different ways to promote products as an affiliate and if you just did them all, I mean there's no reason you can't make six figures a month doing it. Okay, so stop right there and tell people where they can get that because I've known them. People are going to go crazy. So how do they actually get that course? So that would be the best places to go to evergreen profits.com/funnel hacker. Speaker 2:     15:16       So you'll get a book actually, it's a little free book for the coastlines that all this traffic stuff and you'll have an opportunity to see the affiliate course and it's a piece of. It's a piece of a bigger funnel. We'll say that, which again, I want to make sure people understand. I think it's one thing I love about what you guys do is this I refer to is funnel stacking where they come in one funnel and they literally get stacked and layered and that layering is what allowed you guys to really crush seven figures as affiliates. Which is phenomenal. And I think too often people think that I'm going to create one funnel and it's just going to take care of everything for me. So explain kind of how your, how your funnel stacks work. Yeah. So everything is content based and we love to, you know, start with content and interest. Speaker 2:     15:58       Kind of like what Matt was lining out with, uh, you know, we'll have either topics around a specific product or maybe it's podcast and our case and we use that content to segment folks into these different funnels. So these are all different followup sequences based off of the type of content they just consumed. So they'll have, will have an email follow up sequence. Pushcrew has its own kind of marketing, a mini chat has tags as well, so we have the opera and then obviously have the pixels, the different ad networks that are going to show irrelevant affiliate offer or maybe it's additional training and other podcasts we want people to listen to. So that's the idea is using content to kind of leverage where we want to take them. We're personally choosing to go based off of the content. And then as far as far as like the actual funnel elements, you know, I don't want to say this is easy to do, you know, it's kind of a simple concept, but it's not easy to set up everything we do. Speaker 2:     16:53       So one of the things we do is we actually have a split test running all the time on all of our pages. So even when we're promoting affiliate products, let's say we have a landing page that promotes click funnels, I'm going to have two variations of my headline on that page going at any given time or two variations of our video explaining why you should get click funnels or two variations of the button. There is always, always 100 percent of the time I split tests running on both our landing pages and our various ads that we're running. So we're just optimizing, optimizing, optimizing. And I've just, I'm never satisfied. I've got some ads in Google where we're getting percent click through rates on them and I'm still trying to optimize them up into better click through rates. So that's awesome. Matt, go ahead. I was curious as far as when you're doing a split test, how, how often are you changing it? Speaker 2:     17:39       Because the problem I run across people that say I'm going to split test. I do, they set it and they forget about it. It's like dude, you're not doing anything with that. So split testing, so use vwo visual website optimizer to run our split tests and I actually I check in on them once a week, but it really depends on the amount of traffic going to a landing page. Some of our offers get a lot more traffic than others. You know, we've got paged at some pages that will get up, you know, a thousand visits a day on them. So those ones I can legitimately optimize on a once a week basis. Some of them, you know, they'll get a thousand visitors a month so I'm actually, I'm checking on them once a week but I'm actually only going in and making a new variation once. I feel like I've got enough data to really justify a new variation. Speaker 2:     18:20       So you know, so man, do you feel like a thousand is enough? Is that Kinda the magic number? It has got to be technically, I think if you were to talk to like a real hardcore conversion rate optimization guy, he would say that's not enough. Um, for me it's been working. It's been working. We're seeing incremental growth every month. So I'm, you know, I'm happy with the results we're getting out of it. That's the key thing that we had the Aha this year is I think as a business coach and said, okay, look at the little indicators that you have in your business, like conversion rate, uh, you know, traffic numbers, all of that. If you can increase those little bits, that little bits every week, I mean, just look at the compounded effort over 12 months and then look at where you're going to be over that span of time. Speaker 2:     19:00       You will, I mean conservative things about tripling your revenue. Now, you know, if you're just slowly doing just that and then optimizing your ads as well in the same way. And it's not rocket science, you just have to have a really solid offer or multiple offers. And then just do these little small, monotonous tweaks that, you know, it's not starting something from scratch, but as entrepreneurs love doing, staying in your lane and going, oh yeah, that's been a big Aha for us is just the small incremental improvements week over week, over week, look at it over six months. And you went, wow, how did I get from there to here? So how do you guys deal with the whole shiny object syndrome? Because you guys are getting a ton of offers in front of you guys all the time. Speaker 2:     19:41       The best people to ask on that. Matt had been in business together for like 12 years now, which is crazy. He's like my other brother I never had. So we have a similar brain. It's different, but this year I honestly, we, we hired a coach and he told us to stick with the plan for like a year minimum. And that's where I went into the optimizations. That's where we went into a very deliberate mood on what we're doing. Each week. We've even kind of cut down our work time because of just personal things we want to do rather than sitting behind a screen. So we'll, I'll say, I'll say the times, the most difficult thing that gives us shiny objects syndrome is we have a podcast as well, so over the last year and a half since we started this show, we've interviewed 112 people now and every single person has good ideas, so that's where our tiny object syndrome comes into play is we'll get off an episode with somebody and go test that and then like we'll talk to, you know, one of our mentors and they'll be like, no, stay the course, you know, verbally slap us. Speaker 2:     20:40       A mentor works getting super clear on what we're doing now. And then what's the, what's the infinity project? James Schramko calls it like this thing and you're always kind of working on what your team is and that's worked for us. Yeah, no, I love Schramko's infinity project. It's a great, great analogy. He thinks he's a great guy. Yeah. So I'm really kind of curious as far as I'm sitting here going massive shiny object syndrome with a ton of affiliate stuff and going, okay, so evergreen.com four slash funnel hacker. I got to see who's going to go ahead and actually go through all 120 of those and put those in place so we can do. Let us know. We'll give you something cool. If you do that and prove that you've done them all, it'll be good. Yeah, I mean that's. That's the cool thing about affiliate marketing I guess that we want to. Speaker 2:     21:29       It's a great bolt on. You don't have to just do affiliate marketing. Do you have a solid offer that you feel like you're still leaving some things out that you can then leverage someone else's offer product or service or even brokering a deal? We've done so many of those and that's the thing. It all compiles up into more profits based off of what you're already doing. So bolt on. I think that's a good little like, oh, that's it. One of the things you guys made mentioned, which I don't hear too many people talking about these days and that's Taboola. Do you wanna explain what to Bula is and how you guys were using it. So taboola is what's called a native advertising platform and essentially what it is is if you ever go to some of these bigger sites like CNN or Msnbc site, you read some news and you scroll down to the bottom of the news site, it'll say you know, also recommended and there'll be some little ads and usually they're very like click baity looking ads with the image. Speaker 2:     22:21       You can't really make out what they're doing in the image. And they're like, you know, wait until you see what this guy did after he ate a pickle or whatever. And you're like, oh, I need to click on this. What is this? Right? So you see these on these big platforms, these new sites, and it's down at the bottom and they call it native advertising because it looks like it's native to the site. It looks like, like you're clicking on more internal content on the site, but when you click to it, it's, you know, an external site and the extent of what we've really experimented with is just purely retargeting because the idea being if they view a piece of content, we want them to see us in as many places as we can possibly put ourselves. So there'll be a piece of content. Maybe the content is around, you know, click funnels, here's all the way we use click funnels and now all of a sudden they're seeing our ads to our landing page about clickfunnels. Speaker 2:     23:08       They'll see them at the bottom of an MSNBC page. They'll go to somebody's blog, they'll see it on Google display network, on the sidebar banner. They go to facebook, it will be in their feet. You know, it's just part of being everywhere. And so our budget for it isn't very big. We don't get just a ton of impressions on that. We might spend $7 in a month on it because it's a very low volume play, but it's part of that branding thing is part of that psychological thing. We're holy crap, I'm seeing these guys everywhere and that's what it does for us at least. I love that. A two bullets. One of the things we're starting to play around with ourselves. So I, again, I haven't heard too many people playing around with it says, cool, you guys are using it. Yeah. Yeah. And it, it's, it's great for feeding the Pixel to um, you know, we tried to put some of our content, the same kind of content that if somebody searched google, they would see those blog posts. We tried to put that in some of the native ad platform stuff and put some like click baity links just to feed the pixel. And what we noticed was the time on site from those people was like three seconds long. And we're like, okay, these people are clearly not spending the time required to be a good prospect. So we actually cut out all cold traffic from taboola and just made it purely a retargeting play for us. But their dive back into it in the future, I'm sure we will. That's the key. Speaker 3:     24:20       Just be on his men. If you have, you know, the access to all these platforms and can just do retargeting, why wouldn't you just place that Pixel on your site and let it do its work? Keep an eye on the budgets, you know, make sure you're not spending a boatload of money but, but the branding play, you know, it's what five to seven touches is the average. They always say, for someone to make a conversion, well might as well do it this way. That's how we choose it. Speaker 2:     24:41       And I mean with the, with the risk of sounding like I'm kissing butt a little bit, something like click funnels makes it really easy because once you get something one of these funnels that works really well, there's a little button that says, clone your press that button and you do it all over again. Wonder how we do that landing page, that evergreen product. I love it. So obviously one of the things you guys are magicians ad is making sure that you're seen by everywhere, but most importantly by the right people everywhere. And I appreciate you guys spending time with the state as we kind of get close to wrapping things up here. Joe, Matt, anything else you guys want to leave with our audience? I think Speaker 3:     25:16       the big thing is, is just the Aha is, is think about how you can bring all these platforms and let them work together. A lot of folks try to keep things. I'm a facebook guy, I'm a google guy. Well, why not be everything you know, and focus on your input where, where, where's the best input they could bring those qualified eyeballs to your ecosystem. And then, you know, let the magic happen with the platforms. Speaker 2:     25:39       That's the big thing. I mean, you pretty much covered it. Um, you know, and, and we do the same thing with the podcast. We didn't really dive too deep into it, but with the podcasts, um, you know, that's the podcast could be huge. If anybody who's thinking about doing a podcast, I'm always blown away with the excuses. People don't, they give for not having a podcast because it's probably been the most impactful thing we've ever done in our business. But you can do what we call our invisible podcast funnel where essentially people listen to an episode and then once they listened to an episode of, let's say we had a, a creator of a software product on the podcast, we can interview that person than anybody who listened to that interview. All the sudden we can now retarget them with that person's. So it's just a real quick way to use and monetize a podcast through, you know, that that's essentially them raising their hand and saying, I'm interested in this because they just spent an hour with me, Joe and the creator of the product. Speaker 2:     26:34       They're going to start seeing everywhere now. So take for example, you guys had me on, if you have me on your podcast, you didn't win target click funnels because we'd be talking about click funnels and everything else. And then you're going to have your affiliate link type to see all those ads that we send them to a landing page. We wouldn't, we'd never really linked straight to an affiliate link. We would send them to a landing page. That way we have the opportunity to, to, um, capture him on an email list and give some reasons why you should get it through our link and maybe offer up some bonuses and things like that. Uh, but yeah, that's exactly what we do. We would put our landing page for clickfunnels in front of anybody who listened to our episode together. Yep. Oh, such a cool idea. Speaker 2:     27:12       We should probably do that. I'll probably do that. That sounds fun. Anything else guys? Again, thanks so much. Yeah, just everybody. Evergreen profits.com/funnel hacker. You can go down the rabbit hole and learn a little deeper and that's going to get something. This book right here, it's called, um, the evergreen traffic playbook. That's the book that will give away for free. We'll give you a free digital copy [email protected] slash funnel hacker. There you go. Awesome. So guys, again, check it out. Evergreen profits Dr. Com, forward slash funnel hacker. So again, evergreen profits.com, forward slash funnel hacker. They're kind enough to give you guys a free copy digital copy of the book. And most importantly, you then get a top into their funnels and see how you get retargeted literally all over the entire world online and take it down and follow exact what they're doing. So again guys, thank you so much. You guys are amazing. It's always fun talking to you guys. We'll talk soon. Speaker 4:     28:11       Thank you. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Why Dave Decided to talk to Alex: Alex Charfen is co-founder and CEO of CHARFEN, a training, education and membership organization for entrepreneurs and small businesses. Alex has dedicated his life to answering the question, How do you make business grow? which evolved into a larger calling to understand How do you help people grow? Listen to Alex and Dave talk about Alex’s Billionaire Code and the 4 Rs of organizations to figure out exactly where you business currently stands and how to excel to the next level.  Tips and Tricks for You and Your Business: Why you can’t sell your way out (3:00) The Billionaire Code (9:00) The 1,3,7,1 Levels (14:00) Time Inventory (22:00) The 4 R’s (24:00) Quotable Moments: "When you make that transition from me to we, you have to change who you are as an entrepreneur." "There is a difference between having a product and having a business." "Your success is the sum of what you focus on." "Your business is broken and if things go well, it always will be." Other Tidbits: No business is perfect,  you want a system and team that is adaptable. Embrass issues in your business and that’s how you grow. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back. Speaker 2:     00:18       You guys. I seriously. I'm so excited for you guys to hear this podcast. This is a guy I have the hardest time getting. I see them all the time. We talk all the time, but to actually get enough time to have a focus for a podcast is next to impossible because he's literally building million and billion dollar brands. And with that I want to introduce and welcome back to the show Mr Alex Charfen. Alex, welcome. Thanks Dave. Great to be here with Humana. For those of you guys who don't know, Alex, it is. You're the honesty. I, I haven't. Rustled hasn't even been on more than once. So it actually, you're my first third time one. Actually, this is really cool and honestly I, for those of you guys don't know Alex, first of all, I'd recommend you go listen to the momentum podcast. I actually, the first time I met Alex was at genius network and I was so mad because he was giving out a limited supply of 500, literally numbered 500 of his entrepreneurial personality type books and it gave one to Russel and I'm like, dude, I am never going to get that. Speaker 2:     01:17       Russell doesn't give out his books, so that was like a gone deal and unfortunately been able to get a copy, but this is a guy who is literally helped thousands of entrepreneurs and a ton of my personal dear friends get over some of the struggles they have is as an entrepreneur to actually build a business and I think the key here is helping people really understand what it means to really build a business instead of just having a product. Now I know I've been to a ton of talking, but one of the things we're going to dive right into it, I am so excited about and that is this whole concept of why, in fact, first of all, before we dive in, anything else you want to say about how amazing you are, Alex? No, Dave, I just, Speaker 3:     01:51       I really appreciate you having me back on. You and I always have a lot of fun and I love the clickfunnels audience. It's like it's my favorite podcast audience if besides my own, and it's absolutely my favorite live audience, so I can't wait to speak in funnel hacking live this year. Speaker 2:     02:06       I am so excited about tickets. You should buy tickets. Seriously. If you haven't bought a ticket, go to funnel hacking live right now and go buy your ticket. You should be there because if you're not, you're going to Miss Alex and this is. This is your third time. It's my third time, but I want everybody to understand. I've been to have been to three funnel hacking lives. I missed one because the tickets sold out, so don't be like me like I, you know, I spoke three years ago. I missed the next one because there were no tickets left. We always sell out. So get your tickets. Go to funnel hacking, live back on right now and get you buy your ticket. I'm one of the topics. Alto, the great thing that Alex, so you could literally talk about a ton of different things. He's one of our two comma club x coaches and people absolutely love everything he does. Speaker 2:     02:51       He's a systems guy and understands people and more importantly what it takes to really build a business. And I think that's why I wanted to make sure I them on this time is we want to talk to you about this topic that has come up quite a bit recently and this whole idea as far as why you can't sell your way out. And with that I'm let Alex kind of talk a little about it and I'm going to come back and tell you a personal story here. But Alex, let's kind of. Let's dive more into this as far as why is it that you feel you can't sell your way out? Speaker 3:     03:20       So Dave, I want to give a little background to this. So I, you know, I've been a part of a lot of different groups in masterminds and one of the groups that I was in awhile ago used to have this same like you can sell your or market your way out of any problem and every time they would say that to the people in the room, I'd get a pit in my stomach. I get physically uncomfortable because I know that that's absolutely not true. Now you can of a lot of problems, but if you have a delivery issue and you sell more, you're going to have a bigger problem. If you have a ton of leads and you don't have a good sales team, you're going to have an even bigger problem. And so there gets to this point where you have sales and marketing or how you launched the business. Speaker 3:     04:01       Operations and processes and systems and putting the right people in the right place. The right communication in place and the right systems in place is how you really grow a company. And I think that's something that nobody really talks about because it's a lot of fun to talk about sales and marketing. But one of the reasons that I have so much respect for Russell is that he's building a real organization, a real team, and it's growing like crazy. And the reason is there's like 200 of you who are making click funnels grow and you know, if Russell early on had said, I'm just going to focus on nothing but marketing and not build the team, not build the organization to be anywhere near where you are today. Speaker 2:     04:36       I appreciate that. I can say that is a lesson I had to learn the hard way. Uh, I've had a ton of different businesses over the years and, uh, one of those businesses I, I really thought because I had heard that saying that from the exact group that you mentioned, and I thought, you know what? I don't have a problem. As long as I can sell my way out, there's an I know I can market, I can sell, I will just, I'll just, I'll just put so much more massive action into this thing and I will solve every problem just by selling more and marketing more. And that in of itself will take care of everything. And what it ended up doing basically was land in the almost on the streets of the bankruptcy court because I had sold a whole bunch of stuff that I then couldn't fulfill on or I couldn't fulfill fast enough. Speaker 2:     05:20       And then all of a sudden I started getting refund requests. I'm like, no, you can't read. You can't know that. Okay, if I'm going to get a refund, that means I've got to sell even more. I got to sell to replace the one I just lost plus get more money in. And it literally just became this downward spiral, which I know is kind of a weird topic for us to be talking about here when we're talking about funnels and everything else. But what I really want to make sure you guys understand is how important these systems really are. We were wrestling with in a couple of weeks ago, we were joking around about we sold our way real fast to 10 million. I mean, it was real quick and we actually did a pretty good job of even selling in the first two by the time we hit our end of our second year, our third year, we're at over $30 million and that was where we started realizing, you know, and we fortunately had, we had people in place but we didn't have systems and that was one of the big differences. Speaker 2:     06:11       There's a huge difference between routine and having people in place and we were fortunate we have a very, very strong culture inside of our organization as well as a long with our customers. But the biggest problem we found is we didn't have the systems for those people. And again, we had always focused on hiring a players and we'd always focused on making sure that we had great people around us but the systems was, was our downfall. And that's again, when things you've talked so much about. So with that Alex, I want to kind of dive in more and help people understand what exactly. I mean this whole billionaire code you talked about. I remember the first time you laid this out to me, I just freaked out. I was like, oh my gosh, where's Alex? Ben? For the last 50 years in my life, I only heard about this and seen this because it, it literally applied specifically to every time I looked at all the business I've done over the years, every time I had one that didn't go well or had a problem with a partner, it was because of every single thing that was in your, in your code. Speaker 2:     07:08       I mean, it literally. It was like crap if I'd only known that. So I had learned through the school of hard knocks. So in the next 15, 20 minutes I'm going to have alex as he poured his heart and soul out to you and basically give you as much as he can. Speaker 3:     07:20       Yeah. And so, and here's, here's here. So first the billionaire code, the billionaire code is, is a matrix that shows the nine levels that it takes to go from zero to $100,000,000 and exactly what you should be focused on along the way. And today, you know when, when, if anybody who wants to can go to the billionaire code.com and you can download that Matrix, it'll show you exactly what it is. In fact, you can go to my podcast episode 180. There's 20 episodes, did spell out the entire billionaire code. And if you went to funnel hacking live, you can go watch the presentation from last year because I did. And what we all need to understand though, is as you ascend as an entrepreneur, once you get to around a million dollars, and this is why it's so important for this audience because right when you're hitting the two comma club, you make this massive transition as an entrepreneur from me to we like a lot of entrepreneurs can, can overclock it. Speaker 3:     08:15       They can push themselves up to 2 million, 3 million, 4 million without a team. But it's tenuous and it's hard and it's difficult and it feels really precarious. And when you make that transition for me to change who you are as an entrepreneur, you know, I tell people that in order to grow the business you want, you have to become the person who can run it and if you don't have the business you want, you haven't become the person who can run it yet. And the major change there is making this transition from being an entrepreneur centric you, to actually building the team, building the organization. And for us, the way we coach it goes in three different places. It's putting the right people around you, doing the right things, recruiting the right members. It's using the right processes so that there's a process for everything in your business, including how you communicate and focusing on the right projects. Speaker 3:     09:04       And the billionaire code gives you exactly what projects you should be focused on each level of development, but then you have these two levels level. Putting the right people in place and the right processes in place. And the biggest deficit in most entrepreneurial businesses is in the people department with process. Because here's what most people say when they work in an entrepreneurial business, we don't know where we're going. The strategy changes way too often and nobody communicates with us. So if you can solve that, your team knows where they're going and there's consistent communication. Your Business will explode. And like you've said, you know, we've taken even some members of like the inner circle who have had really fast growth businesses, but we add those things, three things, the right people, the right process, the right projects, and all of a sudden you've got a $10,000,000 business that goes to 50 million within like 10 months. So it's been cool. I honestly, I think one I can, we can talk about just recently I was literally just within the other day was and Ryan. Yeah, what an incredible difference. So I'll let you tell their story. You know that an ideal even. Well. So Brad and Brad and Ryan at Atlas. Well financial. So it's um. Oh Man. I always say I'm Brad's last name wrong. It's Brad and Ryan Lee. Speaker 3:     10:20       Crap. I always want to say Brad Cobb, because I grew up with a kid named Brad cops. So anyway, right. And he noticed like, I've told him this every time I say your name, I say it wrong, but um, but they're phenomenal entrepreneurs. I love the two of them. And we started working with them about nine and a half months ago and when we first started talking they were considering doing something else. Getting out of the atlas was walking away from it because they couldn't figure out how to make it work. And we sat down, we structured a structure to a plan where they were going to put the right person in place. So they got, they went out and got an executive assistant and then we started really planning around how they were going to both act in the business, what they were going to do in the business. Speaker 3:     10:58       And we created a forward looking strategy and they took that strategy and they went from about a $1,000,000 business to in about a nine and a half month period, a $3,000,000 business. Now they're well over $3 million. And they have some months where they're run rates over $4 million and I just had a call with those guys this week. They went from a two person team to a six person team there now in and now they're in the place where they're doing everything. They're now getting back out of the strategy there. They're moving, they're ascending again, going from one to three now they're going to go in and go from three to 10. But here's what's so important about this. The business that they had had that potential, it's just they didn't have the right people in the seats, the right processes in place, and they weren't focused on the right projects. We flipped that and immediately they go from one to 3 million and anybody who's listening who's in that two comma club range, it's crazy. If you've gotten there, you'd be blown away. What happens when you the right systems in place? Speaker 2:     11:55       It's an honest. It's one of the things I've loved the most. I'm joking around just before he did the recording as far as an email, we had to send out some of our subcontractors and it was kind of funny just because, uh, I've looked at that, the success of, you know, one of the great things about our inner circle is russell is a genius when it comes to the sales and marketing piece and I've seen a lot of our inner circle members of that, a lot of success in doing that. And it's been interesting as they've worked with us as well to then see the system to get in place and it's. And it just takes it to the next level. And I think the best part, the part I like the most is once you have the system in place, that's when you can go back to the sales and marketing and you can totally pour the gas on it. Speaker 2:     12:34       You know, when you do that, you. That's where you see that astronomical growth. And the hardest part for most of us as entrepreneurs is we get so focused just whatever our skill set is. And for me I'm a driver. I'm just always going to drive. I'm just going to push. I'm gonna push. I just believe I'll make something happen and I know even for Brad and Ryan, they were sales guys and financial services. You may have always in the financial service industries think I'm just going to sell, sell, sell, and they just get burned out. After awhile. You're like, I've been just busted my button and yeah, and money's coming in, but it's not growing. I think that's the part I want to make sure people, you guys are listening to this, understand there's a difference between having a product and having a business. You can start off selling a product which is great and it's one of the great things about click funnels is you can take that product and all of a sudden that product you can turn that. Speaker 2:     13:22       I look at Natalie Hodson. I mean natalie had this crazy, crazy product that I hit the two comma club selling a $37 Ebook, which is just astronomical. I mean you got to be, you don't have it upsale, you don't just have a $37 ebook but you did it. But again, the cool thing for me is I take a look at where she's at now. It's because of the people she's brought in. It's because of the system against you could sell and she could mark it and she did an amazing job and she got to that level. But to get to that next level it requires the things you're talking about. And so Alex, if you don't mind, if you could help people. Let's take a step back. There's a lot of, you and I have talked a lot about this whole idea as far as one, three, seven, one meaning $100,000, 300,000, $70,000, million, $3 million, 7 million, 10 million, 30 million, 70 million, 100 million. And at each of those tiers it kind of fits it a little bit. Kind of along the lines of your billionaire code. Yeah. And as people are in those different levels, what if you could kind of target those people who right now are under 100,000 and tell them what they should focus on and then from those people who are in that $3 million and then the million above, you don't mind. Speaker 3:     14:27       So if you're under 100,000, here's the biggest issue for most people that are under 100,000, you haven't decided who you're working with yet. You haven't gotten really clear on your market. I mean if you're just starting out, there's two things. It's one personal. Your personal skill sets, your habits, your routines, like are you as a human being ready to own a business? And for most people the answer is no, they're not doing the things that they need to do. They're not forward planning, they're not strategic planning, they're not clear on what really want. And then second, are you clear on who you want to serve? Once you get that covered from 100 to 300, it's how many leads can you generate? And can you lock in lead generation? Can you get that population coming towards you? Then from 300 to a million, it's building the system so that you can deliver and making sure you can deliver consistently and convert sales consistently and then from a million to three you have to not only build systems around what you do well, but then you have to build a team around what you do well and then now it gets interesting when you get to 3 million and you're going above three. Speaker 3:     15:23       That's a transition where your ability to lead a team is almost exclusively what is going to help you move forward. For most entrepreneurs, and I think what happens is a lot of entrepreneurs get there and they don't realize you have to make a full transition from doing everything yourself to having the team do it with you and it's not just having the team do the things you don't want to do anymore. It's having a team do most of what you do well and that's why I gave the numbers don't lie. The numbers of the United States are crazy. Check this out. There's 29 million businesses in the United States under a 100,000, $22 million under a million 25 million. So when you are. Sorry, 26 million. So when you look at the population of businesses in the United States, 26 million are under $1,000,000 out of 29 million and so the numbers don't lie. Most entrepreneurs never get there. If you get over a million dollars, you're part of the three percent club. Three percent of businesses overall that are ever started getting to a million dollars or more. That's why clickfunnels is so crazy because the fact that click funnels isn't just like the fastest growing business I've ever observed and one of the craziest Unicorns that's ever out there, but it's a million dollar business factory. I don't think that's ever existed in the history of the world before. Speaker 2:     16:41       No, we've again, it's because of people like you. It's because of a lot of. We have over right now. We were, in fact when you were in her office, we were kind of counting and as far as on the walls, the different plaques. So we're now just cross over 373, two comma club award winners and we just got our 27th application for eight figure awards and so you started adding all this up and I forget what the actual number was you and I came up with when you're in the office, but I mean it's literally billions of dollars a business that's been created and I think the part that I loved the most, especially as you take a look at your billionaire code, is the ability for a person who wants to move. And again, not all entrepreneurs do. They you get comfortable and there's nothing wrong with that. Speaker 2:     17:25       But for a person who really wants to get to that next level, whether it's from 300,000 to $700 from a million to three or from 3 million to 10, for those who really want to do it, there are people like you who can help you actually make that kind of thing happen. And I think the part I'm most excited about as far as clickfunnels is we've been fortunate to attract people like you and others and who it. Because they're here, it's becoming this magnet magnetism of others who all of a sudden come to clickfunnels. And I was literally just buying a domain and the company I was buying the domain from my. Anytime I buy a domain, I never tell them who I am. Speaker 2:     18:04       I've learned that you could ever get an email from j Levi Parker, that's kind of mine. Chris Brown. So it was funny because, um, we finally negotiated the terms and then his secretary was a big financial service company and they own this domain that we really wanted. And she finally says, now what's the email? And I told her the email. She goes, what's your name? I said, oh Dave. She goes, why is it j? Levi Parker? I'm like, Oh crap, I totally screwed that up. My name, here's my real name. And she goes, wait a second, hold on. And she puts me on the phone with the CEO who were buying the domain from. He goes, is this Dave Woodward from clickfunnels? I said, yeah. He goes, we love click funnels. And I'm like, Oh my God, I'm glad to know that now. But you'd probably charge more if you. Speaker 2:     18:54       He asked me and I'm glad that we didn't find that out up front and they actually did ask for a free click funnel hacking live ticket and the negotiation. But uh, no. My only reason I'm saying that is I think it's interesting as you take a look, this was a financial services company and I never would've thought click on those would apply to them. But again, these guys they're doing that this year it'll be about 12 to $15 million and they're using a product and yet at the same time what has got them there is people and systems. And I think it's one of the greatest skill sets that you've offered to so many other people. And I want to make sure that people who are listening, you've mentioned already the billionaire code. So if you want to go to the billionaire code.com and download that, highly highly recommend it. Speaker 2:     19:35       It's one of the greatest things out there as far as really the part I love most. Alex is in one sheet of seeing from zero to $100, million and little. You can find out where you're at and the part I like most about it is you could be, even though it's all columns, rows and columns, but all of a sudden you might be in one column but in a different role and you go, wait a second, I'm behind in these areas and you see where your weaknesses are and because that you're able to make those changes super fast. The other thing is if you didn't, if you haven't heard Alex's billionaire code, if you get a ticket funnel hacking live, you actually, we will send you the recordings from last year and I. It's one of my favorite presentations to be honest with you. I love anytime you speak, you have this unbelieve seeing you on stage. Speaker 2:     20:18       As much as it's cool watching you here and we're doing this podcast, but seeing you on stage, it's a totally different element. You are. You just come alive and it's the coolest thing for me to see because you pour so much into the audience. I mean, you're, you were born to be on stage. It's the coolest thing ever because of the way in which you give and you care so much because you connect so much better with the people as you see them. It's just you have this personal relationship with them. It's really a neat thing. For me. I'm, I'm, I'm a, I'm a complete introvert, like in real life. But um, I learned very young how to speak Speaker 3:     20:48       it. I love public speaking. It's one of my favorite things in the world. This is what you and Russell at the same, same exact way. Total introverts. You put you on stage and oh my gosh. It's like nobody believes I'm an introvert, but you know, I, I used to have a debilitating stutter. I had. So for anybody listening who's like, oh, I don't think I could ever speak on stage a lot. Younger English was my second language. So I had a crazy accent that I used to get made fun of for in school. I used to stutter because I was really, I had a hard time talking in front of people. I'm dyslexic, so if I ever had to read in public, it was really hard. It sounded like I didn't know how to read, but it was just the words were moving around on the page and um, you know, I, I learned how to speak in high school with my speech coach and getting the opportunity to speak on a stage like click funnels, funnel hacking live. Speaker 3:     21:38       It's crazy. There's so much energy in that room when you say you build a relationship with the audience in that room, they build a relationship with you. Well, thank you. Love 5,000 people that are dying to have a relationship with you, Alex. so one thing I'd want to make sure we touch on, and I think because it applies to anybody, no matter where they are in your billionaire code and that is your time study. Yeah. Kind of going into that real quick. Only because I was the worst person in the world on that and I hate this, but it's a life changer. So this is, you know, I've been a consultant for over 20 years and I use strategies that work and it doesn't matter how difficult they are, it doesn't matter how confronting they are. To me, it's how do we get the biggest result with the least amount of time and one of the things that we, we inventory as entrepreneurs is money. Speaker 3:     22:22       We all like we look at how much money we're making but we don't really look at what we're doing with our time. And so how do you inventory your time, take that data and improve what you're doing with your time. Because at the end of the day, your success is the sum of what you focus on. And until you can inventory where your focus is, you don't know what's really going on. So what we have people do in our programs and in our company like Haley right now, my assistant is doing it, two wait time study. She writes everything down that she's doing in 15 minutes and then commence. And anybody can do this. You write it down in 15 minute increments for two weeks. And what will happen is in the first couple of days, you'll already start modifying your behavior, but at the end of two weeks, right at the end of two weeks, you'll have a full inventory of where you spent your time for a two week period. Speaker 3:     23:07       And then here's what we have people do. Go through that inventory and mark, was it strategic or tactical? And as an entrepreneur, the more time you spend in strategy versus tactics, the more you're going to grow your business. And most entrepreneurs are over 90 percent tactical in any given week. And for me like this podcast with you, this is strategy. This is strategic. I'm the only one in the business that I would want to have do this. But setting up the time for the podcast, setting up the appointment, put it into the calendar, all those things. Somebody else did all of that for me. I just showed up and click the button. And so at the end of a two week time study, you really know where you are. And I think, you know, I, I often share with people your story that we were talking and you were asking me for strategies and then I shared the time studying and you're like, okay, I'm going to do that. And then two days later I get a voicemail where you're like, I just want you to know I kind of hate you. Speaker 2:     23:58       I totally, I really do that. Oh yeah. And I think the other part I do want you to talk about, and that's the four rs I'm going through right now and I'm creating for ours, for my, my role here at click funnels. And it's been fascinating for me as I've been doing this. As I look at the four rs with my time study, it totally changing the game because I'm like, oh my gosh. Even though that is what I'm classified with, strategy, I don't need to be the person doing that strategic thing and I can have someone else do it. Which was kind of, it was mine. Again, I'm still struck. I haven't completed my forearms right now. I'll have it done by tomorrow, but it's been fascinating for me to see that a lot of things that I thought I still needed to be doing, I don't. So if you don't mind, can you explain what the four r's are? Absolutely days. So, um, you know, Speaker 3:     24:49       in most positions in the world do you have a job description and a job description is usually like one or two paragraphs describing what somebody does in a role in our organization and the organizations we coach, we found one or two paragraphs woefully inadequate. And what we want to be able to do is give somebody a very clear idea of exactly what we want from the person. So whether you're recruiting or managing a team member, we use what we call a four r document, its role. That's where most job descriptions start. Stop. So we have a paragraph about the role, then we have responsibilities. What are the exact responsibilities that that person has? Then the results, what results is that person driving? And then the last thing is the requirements. And so for example, for a salesperson, you might have a rule that says, you know, this is an inside salesperson, they're going to be available full time, remote remotely located, they're going to call it on high ticket clients, and then in the responsibilities it's making 100 calls a week, having this level of conversions, this is how many actual live calls they have to have, and then in results it's driving x number of dollars in business a week and then you know exactly what the results that they should have the right client bringing in the right Avatar, making sure that there's not a high return rates, high retention rate, and then the last thing in requirements for sales might be excellent phone communication skills, excellent written skills. Speaker 3:     26:10       And so once you have that all built out, if you're recruiting, you are so likely to find the right person because it's very clear. And then this is the only document that we know of that you can take from recruiting right into the position. Speaker 2:     26:24       So it becomes a tool you find them with and you lead them with. I think that's the part you just said there. I for me has been the part I've enjoyed the most because I'm actually the people who work for me now I'm asking them to create their four r document and it has been so mind opening for not only for me because they're doing some things on there that that's not part of their role or the responsibilities and and other things that I thought they knew where their responsibilities don't even show up anywhere on, on the document. Speaker 2:     26:56       So again, anyone who's listening, if you have somebody who is works for you, and again, I think even if it's you're an assistant, it doesn't matter who it is. Impact. Yeah. I think you're crazy. These days. I, I fight all structure. I just innate in me to fight it. I just ate it, but it's been for me. The thing that has helped me the most is working with people like yourself, Alex. I'm like, okay, I gotta get into this thing and I have to realize that the structure actually is what's going to help me get to the next level. I mean, we'll do $100 million this year and you and I had the conversation earlier as far as, you know, Dave, who do you want to be and where do you want to lead? And for me, I know there's no way I can lead or be involved in a company that had $100,000,000 level unless I change who I am. And it kind of goes back to the, you know, the proverbial thing people have got you here will never get you there or at least the situations you're in, you have to change. And for me the best way of changing has been this for our document. It's been a great, great opportunity. Do you have any resources where people can go to get that or understand a better? Um, you know, Speaker 3:     28:02       we, we teach that in all of our programs. So if you go to a billionaire code.com or if you download the entrepreneurial, not download, sorry, if you buy a free plus shipping copy of the entrepreneurial personality type book, um, we will, we'll, we'll give you in our follow up sequence. We talk about where the for our documents are, where, where we, where we have all these resources. In fact if somebody wants to, they can go to free momentum book dot Com and get that. And by the way, I now have a funnel there that were, that I'm willing to share on funnel hacker radio because last year when I spoke at funnel hacking live, real funnels weren't quite there yet, but now we're very proud of the funnels were putting out. Um, we've got some pretty incredible click funnels now. Speaker 2:     28:43       Well, I think the coolest thing is the fact that, uh, if you haven't listened to Alex's podcast, a highly, highly recommend that you do as far as the momentum podcast, he actually, I have to give Kudos to him. He hit the, he got to the million dollar or the million downloads level faster than I have. I'm not there yet, so please support me and get me to the millions so I can come back and to be like, one point three, one, I'm, I think I'm around 900,000 and you started six months after me on a podcast and you're doing it like every day though. I mean I've got like 300, 85, 400. It's crazy. So it's just sheer volume. Speaker 2:     29:20       That's a lot of content, but the coolest thing honestly is I highly recommend you guys go check out the momentum podcast. It's what Alex contributes and gives is just amazing things for any entrepreneur to really help. And what I love is they're short the quick and it's stuff that people can implement that day and I think that's the, that's the secret. Does fast implementation. So again, we've talked about the whole idea as far as why you cannot, why can't sell your way out of your problems. Talk About for our document talking about time studies. Anything else you want to make sure we cover here in a few minutes before I let you get back to your day? Speaker 3:     29:55       Uh, you know, Dave, I think, I think we've pretty much covered it. You know, I have this saying that I share with business owners, your business is broken and if things go well, it always will be. And here's what I mean by that. You know, volume creates complexity and success creates deficits. And so as a business owner, you don't want a perfect business. What you want is you want a system and a team and a structure that is adaptable and can cover complexity and filling deficits. And I think that there's far too many business owners today, they think that some day they're not gonna have any problems. I would look at it differently. I wouldn't tell you all embrace the issues in your business, chase them down, hunt them down, solve them. And that's how you really grow a company by pretending like there aren't issues by, by wanting to perfect business, by trying to drive the problems out of your business, you're actually creating the biggest constraint you possibly can. So just remember, success creates deficits and volume creates complexity. What you want a team is a team and an organization that can cover both and you'll get to the level you want to as an entrepreneur. Speaker 2:     30:58       I love it. So everyone check out billionaire code.com. Make sure you follow Alex on his momentum podcast and by all means, if you have not bought a ticket to funnel hacking live, go there right now. Buy Your ticket. You do not want to Miss Alex on stage. This guy literally gives his whole heart and soul to anybody he comes in contact with. So the great thing about actually being with Alex at funnel hacking live is you're one of the most approachable people in the world, which is just, I mean, it's such an amazing thing for me to see how willing you are to give and share during the full three days, not just the time you're on stage, but as people I've seen you in the hall talking to people and you just give and give and you give and you give. So the only way you get that is by going to funnel hacking live.com. Spend time with Alex. it will literally bless your life. He's always blessed mine and it's been an honor to spend time with he and his wife and his two daughters. It's always fun. So Alex, Ian, thank you a ton. Any parting words here before we go Speaker 3:     31:49       now just say how your family for me, you're a constant source of inspiration and I love you man and I appreciate you having me on three. Pete. Now Speaker 2:     31:59       one. Thanks so much. I think so. I think someone trademark that. It's A. I probably owe some money on three people. We'll talk to you. Bye. Speaker 4:     32:12       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic there's you'd like me to share or someone you'd like me to interview, by all means just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Pete: Pete Vargas is an entrepreneur who helps people grow their businesses and spread their message through stages. He is the founder and CEO of Advance Your Reach, an organization with a shared vision of impacting 1 billion people across 7 spheres of influence. Since 2003, he and his team have booked over 25,000 stages worldwide–and generated tens of millions of dollars of revenue through those stages. Tips and Tricks for You and Your Business: Why stages? (1:30) Lead collecting (8:40) Where to get One Hour Launch Workshop (14:00) Quotable Moments: "Facts tell and stories sell." Important Links: OneHourLaunchWorkshop.com/dave ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to [inaudible] Speaker 2:     00:18         radio. I am your host Dave Woodward and I am so, so excited. I've got a dear friend of mine I want to bring on and the reason I want to bring him on his. I was actually out at his event and while I was there and I rarely paid to go to people's events anymore these days, but this one we actually paid to go to because of the value that I wanted to make sure we got from him and while I was out there at his event, I wanted to make sure that I had him on my podcast so he could share the same types of things with you and give you the opportunity to actually get involved with something like this. So without any further delays here, I want to bring on a dear friend of mine, Mr Pete Vargas. Welcome to show bud. Hey Man, I'm excited to be here. Speaker 2:     00:56         Thank you for having me. I'm stoked and just absolutely love you man. Well, I am so excited. Again, for those of you guys just don't know Pete. He's got a company called advance your reach. It's actually why we went out. A lot of you guys have heard. We actually are in the process of starting our own speaking team and even though Russell spoken on literally hundreds of stages and we've done literally thousands of Webinars, I was, we started looking at trying to systematize actual speaking and using, speaking to build our business. I thought there was no one better that I could bring on than Pe. So I flew myself and Chris who runs Chris now runs our, uh, our speaking team, flew him and myself and miles out to Colorado to spend three days with Pete and his team to learn really about how do you land stages, how can you use stages in your business, how can you actually use a stage to build your business by providing massive value and really you state using. Speaker 2:     01:47         For us, we're looking at using stages to scale and I know for a lot of you guys who are in the situation or listening to podcasts, some of you are sitting there going, I don't know. I haven't even. I've never done a stage presentation. How would I do that? Pete's going to answer that for you today. For those of you guys who were in Russell situation where you sit there going, the last thing I want to do is actually get on more stages. He's going to tell you how you can actually create a speaker team like what we're doing and do the exact same thing. Again, I'm you guys don't want to hear from me. What you really want to hear from is my friend who I'm so excited to have on the show. Again, Mr Pete Bargas. So Pete, let's kind of talk about what you refer to now as this one, our launch. Speaker 2:     02:19         What the heck is a one hour lunch? Yeah, so let me just tell you that one. Our launch, we're the one hour launched was birthed for me, like that's an important piece to understand. I, as you know, as a youth pastor and I brought speakers in because I didn't want to speak on the stage and so I brought these speakers in and I remember showed up my first Wednesday night. There were three kids there and I thought, how am I going to grow my youth ministry, which is going to be equivalent to how you're going to grow your business. And so what we did, Dave, is I brought in speakers and in one hour I saw my kids get so moved and inspired that they, the youth group just continued to grow, grow, grow, grow, grow. We went from three kids to 750 kids in a town of 12,000 from bringing in over 30 over the course Speaker 3:     03:00         of four years. And our youth group just grew. And I saw the magic in one hour on a stage and the action that my kids took. One of those speakers, as you know, his daughter was the first girl killed at Columbine in 99. And he came and spoke and he came and he said, you know, there's five people that you need to let them know how much you love them because you don't know how long they're going to be here on earth with you. And I couldn't help but think any said some of them you're not in good standings with. So he, I couldn't help but think about my dad. I hated my dad because of what he had done to me. And so growing up as a kid. So that night I begged my dad to come back to the 90 defense and all of a sudden at the night event, my dad came back. Speaker 3:     03:39         He heard the speaker speak. We had tried for a decade. Everything, counseling church, his siblings constantly saying, you got to make things right with your son. And in one hour on a stage, one hour on a stage, it prompted my dad to write me a letter and say, I'm sorry for the father up then here my son is having an impact on hundreds of kids lives and I can have an impact on my only son's life. And he asked me for a second chance to do things right. I called that man, now this is important for the list because I said, dude, you did something in one hour that nothing could happen that put my head in the last decade wouldn't happen for my dad, which is a lot like our business. We tried so many things that don't work or they take forever to work and in one hour things can change as you get on a stage. Speaker 3:     04:23         So I called him and I said, why aren't you getting this out there to everybody? He's like, I'm trying this, I'm trying this. I'm trying this, who's trying a lot of things? And I'm like, get on a stage with your ideal clients in the crowd for one hour and watch what begins to happen. I don't know what the listeners, ideal crowd, they know who it is, but his ideal crowd was principals and superintendents. That's what his ideal crowd was because they were the decision makers who controlled the budgets. So the very first stage I put them on, I was like, Ooh, I hope this works. And because I figured out how do I land this stage, how do I make him great on the stage and how do I make sure that this is one of the biggest customer acquisition channels that exist because that's where he's going to change their lives. Speaker 3:     05:03         So I got to my first stage, I worked my system back in 2003. I've been working at cents 500 educators in the room. We couldn't make an offer. Five hundred educators in our later 450 of them were turning in a physical piece of paper, what we call a contact card because we lead collected by giving away a free gift for 150 are turning in papers. And in the next two weeks, 70 to 80 new clients paying three to $5,000, just shy of a quarter of a million dollars in one hour in the last year, struggling with everything in this business. He had done $52,000 in the last year. Now here's what happened with him and it's very much like Russell, very, very much like Russell. He started getting big. It started being recognized in the educational system and he couldn't be that, so a lot of you out there solo preneurs or if it's just you on your team and you're trying to really be like, what could I do it start with stages like Russell built click funnels with being on Webinars, you know, he did webinars, there's offline and there's online stages, but here's what happened with them and what's happened with Russell's. Speaker 3:     06:09         He got too busy and he couldn't be on all of the stages that we're requesting for him. So what did we do? We created a presentation that duplicated past him. We told the stories to company's story on the front end. We talked about the content. Everybody shared the same content in the middle, but at the beginning of the presentation we mentioned the company story and then how the company's story connected to the speaker and then the rest of the presentation was the same for every single one of those speakers. Dave, before it was all said and done, not only did he grow the organization from $50,000 to $7 million in the educational system, which might not sound like a lot on an annual basis, but they don't have budgets. Speaker 2:     06:49         That's huge. It's huge. Speaker 3:     06:51         Fifty two speakers out in any given year, sharing one presentation for one hour driving business, so whether it's somebody who wants to do it on their own and go to attract more customers, or if you're like, man, I'm like Darryl and Russell and I don't want to be on the road anymore. I get too many requests. Then build a team of people that can go do it, but here's what stages does it expedites the sales cycle in 60 minutes. A lot of people, it might take them six, nine, 12 months to consume 60 minutes of content online, but when you've got a captive audience, it's called the one our launch because you've got their undivided attention for 60 minutes and we know what can happen when you get on a stage for 60 minutes. Speaker 2:     07:33         I love it and I think people part I love the most is for one, your passion behind this. I get chills. I've heard you tell that story. I think six different times that I can think of about you and your dad and I get chills every single time because you have this ability to put yourself back in that actual moment to actually experience and have the person who's listening to you experienced the same feelings, the same raw emotions that you were going through right then and it's such a skill set that I think too often a lot of us getting this idea as far as you start telling instead of of of actually sharing and telling stories and as you know, you don't have joked all the time as far as you know, facts tell and stories sell and you're a. You are the master at when it comes to actually getting stories that have impact for people to then use those stories in their, in their presentation to connect with people. Speaker 2:     08:23         And that's one of the things I love and I was out there to readmit learning from you and just seeing the way that you are so good at connecting with people beat. The one thing I know that a lot of our listeners, they've heard about this whole perfect webinar script from Russell for forever. And so we've talked a lot about webinars. The one part I want to, if you don't mind kind of address is this idea as far as how you made mention that they were able to delete, collect meaning collect when you typically couldn't sell. Most everyone I know when they think of going to speak on stage, it's a 50 slash 50 split. This is one of the things you kept slapping me in the face. And Dave, hey wait, there's Speaker 3:     08:56         more, there's more. You actually can make more money not selling directly on stage. So if you don't mind kind of explore and explain to people how they actually can use that to build their business when they can't sell. So when you can't sell, there's two things that you're either in your presentation, your co, the we have, uh, we believe in your presentation that you start with the heart and you connect with people you teach and while you're teaching, you're embedding and you're sharing case studies and you're doing all of that. You're basically selling during the year, but you're teaching, you're teaching. But then in the call to action, the only difference between when you can sell and you can't sell as you're either collecting order forms, you're collecting leads when you can sell your collecting order forms. And that's the speak to sell world. And it's only one of four types of stages that you get. Speaker 3:     09:39         Five types of stages that you can get on the speak to sell world. When you can't sell, you're collecting contact information by giving away a free gift. You give a free gift the way that gets them from a to B, not a to z because nobody's gonna read your book and nobody's gonna go look at your slides, but they will consume a piece of content for 10 minutes that will move them from a to b and when they see that piece of content that moves them from a to B, how to get a date in the next week, how to rent your house and save $10,000 a year, how to go when your first stage in 24 hours and they get that a to b all of a sudden how to build a funnel and in in one day or 10 minutes, you know when they get that a to b, they're like, oh my God, that's his or her aid to be what is going to be there a to Z. Guess who the A to z is here, the ADC and so after that free event, you're following up for 10 to 15 days with automation, with click funnels and you will begin to see sales close. Speaker 3:     10:39         If it's a low ticket item, it's all automated. If it's a high ticket item, it's phone calls and one of the things that I get the biggest compliment for today on three different interviews, they said, Pete, you opened our eyes to the fact that I can't believe I never thought I could use a stage to sell an eight, 15 or $25,000 product. And then I saw you do it. I just did it at Jj Virgin's event. We couldn't sell in our first session date. We had a hundred and 10 people in the room. We gave free gift away. We did strategy sessions on site. We did 105 strategy sessions out of 110 people in the room and we saw 40 of them go deeper with us and then in the next two weeks we saw another doesn't go deeper with us. After that, you know, another 10 or 12 go deeper with us after that. Speaker 3:     11:29         That's an unbelievable stage. And guess what, there's no splits. You know, there's no splits and that's the beautiful thing. And so I love the five types of stages. Yes, you can get paid when you get paid your lead collecting. Yes. You can do free events when you do free. Eventually collecting. Yes. You can do speak to sell. When you're doing speak to sell, there's a 50 slash 50, 60 slash 40 type of split. Yes. You can sponsored stages where you pay a fee and you get to keep 100 percent of your money or you're like click funnels, and I love this. How they built click funnels is by doing their own stages. They did, I don't know how many webinars in the first year to launch this baby, but they did their own stages and so that's the powers you. There's four of those that you can be on other people's stages and one of them is your own stage stage. Speaker 2:     12:18         I love your passion. I love how good you are, what you do, and I think the part I. I had so much fun when we're together at your, at your event, was really diving deep into all four of those. Again, human, it's we. We've done a ton as far as webinars and we've really spent a lot of time on the 50 slash 50 side, but it was the other sides that I was fascinated about, especially as we start building out a speaker team is this ability to to land stages where we may be sponsoring or were there actually is free, which I'm still. I still need to hire you more on that so we'll work out the details of that later, but for me that the real benefit is to really understand how large the opportunity is. I think too often a lot of us in the online funnel world, we think of just webinars or or being at an event and just speaking and splitting it 50 slash 50. Speaker 2:     13:05         There's such a much more broad opportunity out there and it's really why I wanted to have you on this podcast is to help people understand you're missing the boat. There's so much more opportunity. It's really why, again, pizza whole idea as far as this one, our launch formula or a workshop is set up for that one reason to really allow people the opportunity saying, listen, you actually can build your business in multiple ways besides just webinars and and a typical 50 slash 50 type of a Jv partnership type of thing. So if you don't mind, I know we've just got a few more minutes here. What are some of the things? First of all, I want to make sure people understand how they can get this. So what are they going to get? How do they get it? Where do they go? Yeah, so I'd encourage people. Speaker 3:     13:44         Well, the goal was to one our launch workshops, spell one out o n e one our launch workshop.com, and we're going to show you how to actually use stages and to grow your business. We're going to show you what to do on the stage. Most importantly, we're going to show you how to get on this. Actually not most importantly, that's the easy part. How do you get on the stage and most importantly, how do you attract customers from those stages? Because Zig Ziglar said, I've never changed someone's life with a speaking Gig, but sometimes they buy my tapes and cassettes and I got a shot at changing their lives. What? Zig understood because the data showed him the data. Meaning his son told me a couple of weeks ago, Pete that had data to prove that dad knew that stages didn't change their lives because out of every hundred testimonies that came in, only one of them was about him impacting them on the stage. Speaker 3:     14:33         Ninety nine of them were about the products and services that they invested in him with. So that's why we want stages because in one hour to expedite it exponentially exponentially expedites the sales cycle. And so the last part of what we're going to be teaching people is how to actually create customers in all of these different types of stages exist. And so we're giving away thousands access to thousands of stages and we'll be interviewing over 30 meeting planners who control thousands of stages all across the world. So you understand what they think as they're hiring speakers, so that's the one, our launch workshop.com that we're going to be doing the next couple of weeks and I'm really excited about a day, but you asked a good question. You said, what? What is this opportunity with stages in you have you have this opportunity? There's this, there's this pyramid that you can say, I either want to go do on other people's stages or I want to do my own stages. Speaker 3:     15:25         Both are right. The answer is both are right, but what you're doing other people's or your own. There are eight different offline stages that exist in eight different online stages that exist and if you can just begin to build a portfolio of one, two, or three of the offline and one, two, or three of the online, it becomes powerful. And the thing is people in the Internet marketing space typically only know about a few of those like the speak to sell once, but there's associations, there's a huge association stages. There's seminar stages, there's local stages, there's end user stages, there's media stages, there's masterminds, there's eight different offline stages, and then there's eight different online stages. There's webinars, there's trainings, there's online media, there's podcasts, there's summit's, there's all of these stages that exist and what we basically are showing you how to do is how do you go get on other people's stages and I'll tell you the key is when they realize that you can solve a problem for their community, they'll open it up for you to be on their stage. Speaker 3:     16:27         Dasia dates, letting me do a round table at clip, at funnel hacking live because he knows I'll provide value because he's seen me and what I provide and so there's this opportunity. J Dave have stages that exist everywhere and the big thing that will get really clear on the in the, in the, in this launch workshop is what's your stage portfolio? Because for Russell it's two to three offline stages a year and that's it. But for the speaking team, it's hundreds of stages for them. You know, for me this year it was 17 to 18 offline stages and I did 125 online stages, kind of like Russell did they get click funnels starting next year. That'll shift for me because now I have three speakers that are going out on my behalf to for Stu Mclaren. He's like, dude, I want to do four stages and I want them to be for big stages and that's it, and that will move the needle in his business on a big way. So for everybody in the season of life they're in, I want you to understand that this is so many stages and you don't even realize how many exists and we're gonna help you get really clear on your portfolio in this training. Speaker 2:     17:33         I love it. For me, one of the things I get the most out of you, pete, is the idea as far as expanding my mindset with how many additional opportunities there were, and then the other thing was exactly how to get on those stages. I think a lot of the people I talk to says, well, I've got my presentation and I questioned whether you really do, but I'll leave that to let him deal with that. Whether you have your presentation pizza deal, but one thing I can't say that pizza, amazing that is helping you actually get on stages and teaching you how to get on stages. As I mentioned, we've hired will have probably some of the neighborhood of 15, 15, possibly even 20 different speakers this year to try to get on 500 stages and in 2019 and it's all because of pete and his skill set and helping us get on those stages. Speaker 2:     18:15         That's allowing us to basically have a complete huge event team that's going to be going out this year again to spread click funnels, message to the world and we're so excited to be working with Pete and with advanced have reached team and really spending that kind of time. I can tell you if for me, if I was to, you and I talked back and forth as far as my past and different boards. I've been involved in real estate. I've been involved in financial services I can tell and a lot of internet marketing, every single business I've ever been in has always had a speaking component to it and it's the only way you can truly scale a business, so understanding that those guys who are listening right now, if you have a product or a service and you think you're just doing it online, I can tell you you can 10 to 20 times what you're doing online by adding the speaking component to it. Speaker 2:     18:59         There's. You get so much more credibility. You have so much more of an authority figure when you start speaking and talking to people and they hear you, they see you. They connect. It's a relationship built. I mean, I go on and on about the importance of stages. It's again against the whole reason why a higher peak was to help us take our stages to the next level. So again, if you guys are in that situation where you're trying to scale your business, you're trying to add additional revenue, by all means, check it out. Again, it's a one hour launch workshop against one hour long. H O u r launch workshop, is that right? Speaker 3:     19:29         Yeah, one hour launch workshop.com. And Dave, what I would say, and I got a funny story with data, but like I want to really. I've got a really funny story. I want to drive home like the power of the one hour launch, like forget that one our launch. So Dave calls me a couple of years ago. He's been, he's become a friend of mine. Like I'm so glad that Keith Yackey introduced us. We're going to be doing something cool this year at an event and we're going to be doing a lot of cool things, but in being able to help the speaking team, but they've called me a couple of years ago, a year and a half ago, year and seven months ago. I was like, dude, you never believe it. We just did 900 k on this stage and a lot of you know that because it was the first time at 10 x. Speaker 3:     20:07         and I'm like, all right, he's just motivated me. So watch this. No, this is fun. And you've helped a lot of organizations or individuals go from zero to six using state agency or to seven zero to eight overall in their business. And we've never taken seeing someone go from zero to nine, I believe. I believe click funnels can be that organization. But here's the thing. We've seen a lot. We had seen a few million dollar stages at that point. I had seen it from our clients and I'm like okay, he did 900 k, I had a big stage coming up this January, this past January. And I'm like okay, I just want to be able to tell Dave what I did. And so Michael Phelps was the opening keynote. Howie Mendell was the closing keynote. I was the in the middle of that. Speaker 3:     20:49         And by the way, they treat me dates. They paid me to be on that stage because of the value I provide and they let me talk about my products and services. And when it was all set in that said and done, that was a seven figure stage. We did over a million dollars from that stage. And I was like, yes, the one hour and I got Dave and Russell and then obviously all of you know the story, like I know Russell doesn't do physical stages much, but when he does, I think that's a commercial, but when he does a million dollars plus in, I am so excited to see what Russell does this year as well. And so like, look at your leader. He built his company in the first year on digital stages. Look at them in physical stages. When he does them, he knocks it out of the park, the one our launch really works. And so dave, thanks for having me. I love to have a lot of people join us in that one hour launch workshop name. Speaker 2:     21:46         I love it again. So it's one our launch workshop.com. Go there, check it out. Uh, for one it's built on click funnels or it better be right. Maybe it's Speaker 3:     21:55         well pieces of it or not. So yes, I'm a, I'm a two comma club guy. Speaker 2:     22:07         I would love to get you to our eight feet. I should've had a ring here that, uh, I just, in fact, we just got a new ring for Russell actually as I'll show it to you later. Speaker 3:     22:17         Hey, that stage I just talked about, for me, that stage was one with a click funnels page. They actually scheduled a call to see if they wanted me as a speaker on a clickfunnels page because our stage campaign is all built within clickfunnels self. Man, it's, I'm a big advocate of Cleveland. Speaker 2:     22:34         It's just fun for me. I can tell you again, I bet you were such a dear friend and I love spending time with you. I appreciate. I know you're limited in the middle of the launch right now and I know how busy things are. You've got a million other interviews and podcasts and stuff going on. I appreciate you taking the time today. Again, people, anyone who's listened to this, I hold back anything that does these days, it's been so much fun. Uh, we actually are a crazy yacht coming up here with him and all this other stuff. He's always sucking money out of me some way or the other. Anyways, bottom line is again, go ahead and check out one hour launch workshop.com. I regardless, you've got to be doing stages and if you're not exactly sure how to do it. Pizza. The Guy I hired him and I totally. That'd be opportunity spending time out there with both Chris and miles. Spend three days with them. God knows what he's talking about when it comes to stage it, so check out one hour launch workshop. Again, Pete, always so much fun having any other parting words before we let you go. Speaker 3:     23:31         Oh Man. Dave, thanks so much and I just thank y'all for. I'm excited to see click funnels in 2019 and the game plan that you have with this powerhouse speaking teams. So Speaker 2:     23:41         thanks man. We'll talk soon. All right everybody, thank you so much for taking Speaker 4:     23:46         the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if there's people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

If you lost everything in your business, who would you turn to? Dave discusses the importance of relationships, providing value to people, and the 5:1 Ratio rule of thumb to go by. Tips and Tricks for You and Your Business: What is relationship capital? (0:50) If you lost everything, who would you turn to? (8:00) Relationship Deposits (9:45) Quotable Moments: "If you go into a relationship with the idea that you are keeping score, you are always, always going to lose." Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome back everybody. I'm so excited to be sharing this topic with you. This is one of my favorite things personally. It's one of the things I've been seen so much of recently. I want to make sure you guys really understand and feel the importance of this, this major topic that so many people get wrong and I've seen recently two or three instances on both sides, those people who just crushed it and those people who totally screwed it up. So what I want to talk to you guys about right now is what is the return on your relationships or what is relationship capital? Relationship capital is really one of the most important things people screw up all the time. Speaker 1:     00:51         Uh, as most you guys know, I'm actually, I've hired jerrick robbins as a, as a personal coach and uh, been going through a whole bunch of different things with him and in my own personal life as well as my business life. And, and one thing she was talking about is the importance of relationships. So he and I go deep onto this topic recently and everything as far as marriage and business, a kid, just all sorts of crazy stuff. And one of the things he was referencing was the Gottman Institute. So the Gottman Institute, those you guys aren't familiar with it? Uh, basically they studied 3000 different couples over the course of almost, I think it was like 20 years. And what they found was that literally within about three to four minutes of watching a couple, they could tell almost like a 94 percent, 95 percent accuracy whether that couple would get a divorce. Speaker 1:     01:38         And it all came down to one thing. And that was the ratio of positive to negative things they talked about. In other words, the way in which they communicated with each other as a spouse, what they found was really came down to for every negative thing a person said about their spouse. If there was at least five or more positive things, they had this communication skills and respect for each other that they actually would be able to work through anything and saved their marriage when it was less than that magic number of five. Those were the types of relationships or marriages that they realized most likely we're going to end up in divorce and we started talking about this analogy and really started looking at as far as the way in which it applies to other types of relationships and what happened recently. For those of you who have followed my facebook pages, my facebook lives. Speaker 1:     02:24         I had a crazy situation happened to where a guy basically hijacked a domain that we had trademarked and everything else and I've been going back and forth on this thing with them and trying to just offered to buy it back and was basically extorting. You know, running a ton of money. Seven figures type of value for something that we had already used and so I was struggling with exactly how to deal with this. I was trying to be nice about it. Finally just said, you know what? We're gonna have to turn this over somebody else and let them deal with it. The interesting thing was his whole reason for wanting to charge us so much as he wanted to build a relationship with us and like, what? You got to be kidding me. How in the world would charging me a ton of money for something that is already ours. Speaker 1:     03:06         Build a relationship. I don't get that. He says, well, you don't have to have the opportunity to basically working through this and I become a two comma club, winter and and I know how much you guys talk about you. You call him a couple of winters and I'm like, dude, you don't get it. You don't get how this whole relationship thing works. And literally within about a week after that, we were with a guy a couple months earlier at an event and we had been talking about some of the software and things that he's using and basically just call and say, hey, you know what, I'd like to just give you my software for free. And we're like, what? Because yeah, I just realized if I give this software to you for free, you guys are better at marketing and as you talk about it and use it, it actually will draw more people to me and my business and you'll win and all, there'll be a wind wind and I just would like to offer you this software for free. Speaker 1:     03:55         And I'm like, holy cow, this guy gets relationships. And then I had another situation where I was at an event and this guy basically came back and said, well, you know, Dave, you kind of owe me on this one. I'm like, I owe you. What are you talking about it? And he started going through this list of all the things that he thought that he had done for me that I didn't even realize he had even done, and unfortunately I didn't even perceive that much value to what he was giving credit to and therefore because of what he had done, he felt like he then owed it to me that the or the I owed him this favor that he was asking for. And I'm just trying to be vague here to protect the other people involved in the situations. But the whole idea behind this is if you go into a relationship with this idea that you're keeping score, you are always always going to lose. Speaker 1:     04:46         You will always, always lose. You. Always be disappointed and frustrated because if you're going into the same as you're keeping score, there's no way you can come up on top because you'll always. You'll find yourself either you're either in the hole and you have a deficit and where you're trying to do things to make up for that deficit. Or you're going to be a situation where you feel like people owe you and you're gonna. Start looking down on them and and really just taken away from what's valuable there. So what I want to talk to you about here is relationship capital and to understand it's kind of like what is the return on your mom and what's the return on if you had. What's the Roi of your mom? I'm like, dude, there's no way in there. My mom is totally invaluable to me. I, I can't even begin to express the amount of gratitude that I feel towards my mom. Speaker 1:     05:34         There's no one in this world who is helped me when I was one my back was up against the wall where I really had no idea where to turn to. She's been there for me for all the time and like there's, it's infinite there really I. There is nothing my mom can't ask for that. I wouldn't drop everything to be there for her. And I've thought a lot about this whole idea as far as when you go into relationships, and I see this happen a lot a years ago, especially in the whole affiliate marketing world where everything was reciprocal marketing mean you promote for me, I'll promote for you. And I'm like, Gosh, after awhile it got to the point where all we had were a whole bunch of incestuous list and there was no value in the list. And the unfortunate people got hurt the most were those people that we're supposed to care about the most. Speaker 1:     06:20         And that's where the members and the people we were serving and protecting and spending a whole bunch of time trying to build relationships with and became this whole list grab type of thing. And what I realized when we started clickfunnels was we were not going to have reciprocal promotions. And Oh my gosh, let me tell you the amount of pain that caused in the beginning when you're out there asking them to promote for you. And they turn around and say, well, you need to promote for me. And my only response is, well I can't or I won't. It makes it really, really hard, but the fascinating thing is what I've realized over time is what it forced me to do is to get to situation where I started thinking of what are the other things of greater value than just a promotion that would be a value to them as an affiliate. Speaker 1:     07:05         One of the things that I could do for them, what are the types of value things that I could provide and because of that we've actually built deeper relationships with a lot of the people who we do promotions with or who promote our services. For some people it's been A. I've had about my podcast for other people I. it's. It's been introductions. It's been things that were much more important than a direct, straight out email grab, email lists, email promotion or something of that sort. So understand that when you're looking at developing relationships in business, there is nothing more important. I've had this conversation with my kids so many times where all I care about other relationships, relationships to me are the number one thing in business. That's when your back is up against the wall. It's your relationships that matter when you literally have, when you've lost everything and you're sitting there and you're going, holy crap, what am I going to do? Speaker 1:     08:01         Who can I turn to? To me, those have been the things that have, have created the most memorable, most impactful, most meaningful experiences that I could even imagine was when I literally was losing everything and I was able to reach out to people who I'd spent a lot of time, a lot of energy with, some little word situation they couldn't help but others, the way they helped wasn't through finance, finances for one. I remember there was a gentleman I, I ended up spending a lot of time on walks as I pour my heart out to him and saying I just, I don't know what I'm going to do. And that value of that relationship for me was so much more important than the actual money that I needed at the time. And as I take a look at, at my relationship with, with the people who I work with is as far as clickfunnels. Speaker 1:     08:52         I've known Russell now for almost 12 years, uh, at least, you know, 10, 11 years now and the amount of things that we did before, as, as friends and in building relationships and all sorts of crazy stuff before we ever entered into a business relationship with click funnels is in fact, I've had this conversation with so many times where my relationship with Russell is so much more important to me than my partnership with click funnels or anything else that, that friendship is more valuable than economic gain or anything else. And I look at a lot of the types of things that people, when they go into business. So often it's this cutthroat and understand I'm extremely competitive but not in a relationship standpoint. Uh, and I think the part that people have to understand is you have to focus in on relationship deposits. How it's like a bank account. Speaker 1:     09:49         It's, that's why I look at as far as relationship capital, you're not in a situation to where you can ever go negative. You don't have an overdraft protection in relationship capital situations. And so realize that's why, again, I take a look at the whole gottman institute thing. Every five, you've got to have five positive for one negative. I look at the same situation. If you're going to have a withdrawal in a relationship, you better make sure you're putting in at least five times as much value. And what you'll find is it actually levels up your game and it levels up the people who you find yourself associating with. It changes everything. And I really encourage you guys, as you start taking a look at business, no matter where you are in your business, I've seen, I've been around people who've literally billion dollar net worth hundreds of millions of dollars. And I've seen those in the hundreds, tens and hundreds of millions who have lost it all as, as well. Speaker 1:     10:40         And it's fascinating to me to see the only thing that ever really matters are the relationships. And so as you take a look at building your business and you start taking a look at the way in which you're going to actually make things happen, you've got to make sure that you're putting in enough deposits. Uh, it's funny, I had this conversation with Russell the other day, there was a person we were looking at potentially doing some things with and uh, we were just talking about. I said, well, what about so and so? I says, you know, it's too early. What do you mean? What do you mean it's too early goes, I haven't provided enough value to that person yet to even consider asking that kind of thing of them. And they ask wasn't that big. But it was one of those things where I know how important relationships are to Russell. Speaker 1:     11:24         It's literally the most important thing in the world. I've been fortunate to be blessed with my friendship with him over these years and I looked at my relationship with todd and with Ryan and Brent and John and the other partners inside of click funnels and all the things we've been through over the years. It's when it makes decisions so much easier just because we've been through so much crap together. And I think that as you take a look at your own business partners, and I've had, I've had business partners that have been great. I've had business partners that have been okay and I've had some that haven't been that good, but I can tell you the most important thing for me is always making sure that when you're looking at your own life and you're looking at your relationships and you're looking at the return on those relationships that you're always going in as the gottman institute recommended, they're at least going and a five to one ratio. Speaker 1:     12:09         Make sure that you're overdelivering. You can never, ever put someone into your debt by doing that. It's just been the most amazing thing. I've, I've been so blessed. We had a situation happened just recently where we were looking at buying a company and uh, another software piece. And the guy basically said, hey, you know what, just try it. Use the software for free before we even do it and just see if it works for you and we can work everything else out later. And literally it was funny because we started getting attorneys involved as far as the transaction and it just got so muddy that the has said, listen Dave, we've been around a long time. Don't worry about the attorneys, don't worry about anything else. Listen, here's the dollar amount. We originally agreed on Wyoming. The funds, I don't need a contract. There's nothing there, and I felt the same way with him and so we literally just sent them the funds again. Speaker 1:     12:59         He'd actually given it to us at first for free to use it. After it worked. We said, you know what, what's. He said, what's it worth to you? We gave him a dollar and I said, yeah, okay. In fact, I after gave him a higher dollar amount and he cut me back by 25 percent and I only sent him that amount. So realize that it's those types of people I always want to do business with. And so when you're out there building your business, and especially when you. It's one of those things I think when people first get started back, oh my gosh, I'm just, I don't have anything of credibility. I don't have anything to offer. You always have things to offer. It's not always dollars. It's not always that kind of. It doesn't have to be an economic exchange. Relationships are so much deeper and I think that's the main thing. Speaker 1:     13:37         I want to make sure people understand that as you focus on building those relationships and making them as deep as possible, dig your well way before you ever thirsty and the way you did that well is by providing value to people and you can provide value in so many different ways. There was I, I went and volunteered at a ton of different seminar supporting people and everything else before I ever ever asked to be involved with them just because I provided value in that area. And that's what came back to me. There's been times where from a consultant standpoint, I'll consult someone for. I literally got a phone call earlier today with a guy who's. I remember when he first started his company three years ago, we met at TNC and uh, we were one of his first clients and he was literally said, you know what? Speaker 1:     14:21         We're in a situation where were, where we want to do an integration, deeper integration with you guys. And we'd love to have you promote. And I know you don't like promoting. I said, you know what, we're not going to promote it, but what else can I do to help? And so, uh, he's got a software thing and I told him how we built click through webinars and, and offering the software actually for free and providing and selling the train actually was a win win for us. And he goes, oh my gosh, that's amazing. And said, you know, Dave, I always feel indebted to you. Every time I get off the call. And I never looked at as far as a debt, I just believed that, that all of a sudden you never know who that person's going to know and who they're going to introduce you to. Speaker 1:     14:56         I've had that happen so many times where that's why I don't keep score, don't keep score and relationships, relationship capital. There's exchange of capital, relationship capital, so frequent. And you have to understand when you're networking, when you're building those relationships, you've got to always be that go-giver. You've got to be the person who's out there who's willing to help other people who's not always going in it for yourself. I know for a lot of you guys were listening to Dave, that is so boring and basic. I understand it might be, but it's not practiced by as many people as I wish it was, so having an amazing day. Again, thanks so much for listening. Send me a personal message or email or comment or let. Let me know if these are a value to you, what you're getting out of this, how it can provide greater value to you. Speaker 1:     15:38         I value the fact that you're taking time to listen. Please go into itunes and rate, review it. Let me know if these things are of value to you because if they're not, I want to change it. I want to make sure that you're getting valued. You've now spent whatever. How much time is the den? Ten or 15 minutes of your time at two times speed. It was still seven minutes and I appreciate that. So I am grateful for anybody who listens to this podcast and I appreciate any feedback that you give me. Have an amazing day and we'll talk soon. Speaker 2:     16:06         Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to James: Founder and CEO of Autopilot Entrepreneur, James P. Friel is an entrepreneur, consultant, and author who helps entrepreneurs systemize, grow, and scale their businesses by getting them out of the day to day operations of running their companies. Master of business analogies, James illustrates the systems and foundation businesses and entrepreneurs need to put in place in order to excel to new levels. Learn the 5 pillars every business has and how to maximize and sustain growth in each of them. Tips and Tricks for You and Your Business: The 5 Pillars of every company (5:15) The difference between marketing and sales (8:30) Building a system (10:00) Setting Expectations (13:20) The importance of letting your foot off the gas for a moment (35:00) Quotable Moments: "Sometimes, it’s not about applying more force, it’s about creating more bandwidth." "All upset comes from unmet expectations." "The most valuable resource we have is people." "The bigger your team gets, the more you are going to be responsible for being the conductor of the orchestra, as opposed to the violinist." "If you don’t make time to work on your business, you will always be stuck working in your business." Other Tidbits: Having an entrepreneur mindset is not the norm.  Understanding that as a business owner and manager of people, the people under you might have a completely different mindset. Learning to communicate properly and understanding personality types is an important skill to develop as you go from solopreneur to team manager. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2:     00:17         back. Everybody. This is going to be the ride of your life. I'm so excited for. I've had the opportunity of known this guy for quite some time and I want to make sure that you guys get to know him and a at a different level. I've had him on before and we talked about some really cool stuff. I mean the guy's totally brilliant, rocket science, brilliant type of stuff, but the cool thing is he's not only. So. First of all, before I go on about it, I want to first of all introduce Mr James P friel. Welcome to the show. Speaker 3:     00:43         Dave, I'm so excited to be here with you today. Thank you for having me, man. Speaker 2:     00:47         So this is one of the things, I don't know. You're one of our two comma club x coaches, which is amazing and super cool. You've actually been here at Klick falls. We helped us for the last six months, systematized and ton of this stuff and I think at times you kind of get pigeon holed in this trello. Again, I want to make sure that doesn't happen, so I want to break that code right now. Again, you're the CEO co founder and CEO and founder of the autopilot entrepreneur, which is just a super cool concept and I think the part I'm liking the most right now is, uh, were just talking offline about your new website and this whole idea as far as that you help entrepreneurs systematize the game to grow and scale your business, own an asset that works for you, enjoy freedom, income and peace of mind is the stuff that I just love. Especially this whole idea as far as systematizing the game. I know you got a new book coming out and you've just got so much crazy stuff going. So with that, everybody, again, I wish you guys could stand up and give a huge welcome and round of applause to Mr James P friel, but to James again, thank you so much for being on the show today. Speaker 3:     01:45         Oh, Dave. Yeah, it's my pleasure, man. It's always, uh, always amazing talking with you and getting to hang out and I think, you know, um, for me business business is a game, right? Business is, in my opinion, one of the coolest games imaginable. There's so many moving pieces and parts. There's, there's people, there's like, there's customers, there's employees, there's, there's a, you know, there's technology, there's like all these different things going on and uh, ever for as long as I can remember, I always want to know like, all right, well how does it all work? Right? And that's sort of been a, a very like driving thought of mine. Most of my life is like how, how does everything work? I love figuring out how things work. Like when I was a kid I took everything apart to try and put it back together and I feel like that passion and excitement really got channeled towards business. You know, I don't know, probably like 15 years ago or so, and what I've, what I've realized is most entrepreneurs that I've come in contact with go about doing their thing with massive amounts of trial and error. And just hoping that's something is going to work instead of recognizing that every of success in every area of life imaginable has rules of the game and there's ways to become better at it. And so that's really what I'm excited about sharing with people is how to systemize that game. Speaker 2:     03:12         I appreciate that because I know for me, I've always looked at it's why I'm so fascinated about business. The same type of thing that you just mentioned is it is a game. And I think what I love you just made mention of is too often people kind of go into this haphazardly like, uh, you know what, I've got this passion, I got this idea, maybe I'll try this, you know, and, and there's such a huge difference between having a product and having a business. And I think so there's nothing wrong with having a product and having a product lifestyle and doing, there's nothing at all wrong with that. And we have a lot of people inside of our click funnels community who do just that. And then at the same time we've, you know, we've got over 360 people now going over a million dollars inside of a sales funnel. Speaker 2:     03:49         I know you've coached quite a few of them, got over 26 people and now I've done over 10 million and at that point, once you start getting to those dollar amounts, you've got something substantive substantial going on. And I parked that I love most about what you teach and people you work with. This is to see how fast they can get there, how fast, if they really focused on the game, the speed and implementation as they really focus, they actually are able to accelerate the growth that most people can't. It's like hiring a good coach in athletics. And again, I look at, we talked about the game and I think so often there's so many comparisons to fitness and we were just joking about how sore your legs are from begged you and beating you up to doing a million lunges and barbell squats and all that stuff. But again, it's all part of the game. So with that I do, I want you to kind of dive in, what are some of the key components, what are some of the rules to the game that you found as you've worked with? I mean, you work with some amazing, amazing companies. Speaker 3:     04:41         Yeah. Well I've, I've been, uh, I've been very fortunate to have had those opportunities and then to help other people create great results. But I think I'm one of the, one of the things that I've been recognizing a lot lately and this is stuff that's going in the book and it's stuff that I've been really teaching people a recently, is that no matter how big the business is, like because I've, you know, I've worked with, you know, solo preneurs all the way up to, you know, my, my experience in working with companies that have hundreds of thousands of employees and every single company has five, five pillars that are present. Even if you don't immediately identify them in and consciously. Being aware of those five pillars is so important for how you manage the business and how you manage the growth and those. There's pillars. We're not going to sound like anything like a crazy to anybody, but their their marketing, which is getting people to raise their hands and say, hey, I'm interested. Speaker 3:     05:42         It's sales. Getting people to shake hands and say, yeah, let's do this together. Delivery, giving people the thing that they paid you for operations, which is the glue that keeps everything working together and the gears, they everything moving and finance, which is simply making sure that we're measuring how much money we're making. We understand the health of the business, right? And, and I think like at the early stages of growth, everything feels very mushed into like one giant blob. Like I just got to do something to make more money. Right? And, and that's true to a certain extent in terms of getting sales traction in the marketplace, but you really need to identify these five pillars and understand what things you need to do in each one of those pillars in order to continue to grow the business and create an asset that works for you. Speaker 3:     06:36         And we have this thing we call the traffic light rating system and it's red, yellow, and green. And so we look at each one of those five pillars and we say, okay, well where is it red, yellow or green? Red Is there's no systems in place. Everything takes a ridiculous amount of work and effort to get something out the door. The results are inconsistent. We don't know when we're going to get a result. Yellow. We might have some of the core components of the system, people, processes and tools being developed, but they're not working together yet. And so we're. We're making progress, but our results are still a little bit sporadic. And then green, which is when we have people and we have processes and we have tools and all of them are working together. That's when we get leverage as a business owner, right when we have things at green. Speaker 3:     07:27         And so what we've been able to do very quickly is say we've got these five pillars and each one of them can be red, yellow, or green. And almost in five minutes we can say here's where the business is in trouble and here's where they're doing really well and here's what we need to focus on next. And where we need to put systems in order to get this thing to the next level and it's almost become like is very high level your entire business on one sheet of paper, like overview, a very zoomed out level like what do I need to focus on in order to get to the next level? It's been very, very cool. Speaker 2:     08:02         So if a person is listening to going, okay, so now I understand my five pillars and when they start looking at that red, yellow and green where some of the things they can do Speaker 3:     08:11         to kind of get started right now and say Speaker 2:     08:14         there's obviously if I have a system that's one thing, but what are some more of the details? What are they, what's the nitty gritty stuff that need to be looked at as far as. And I think if you don't mind clarify for people that difference between marketing and sales for some reason I talked a lot of people and it always gets so muddied up. So if you don't mind kind of clarifying that as well. Speaker 3:     08:30         Yeah, for sure. So, so super high level. And I think sometimes it gets a little bit muddier when you're talking about online sales, but marketing is what generates interest, right? Marketing is what hooks people and causes them to say, Hey, I want to find out more. Right? And, and sort of leads them into the funnel in terms of online sales. Marketing is like the advertising that gets people to the funnel. Marketing is the thing that, you know, the social posts like the paid ads, like all those things that are generating interest that get the click, that get people to go where we want them to go. Sales is where we, where we closed the deal, right? Sales is when people go from saying, Hey, I'm interested to, yes, I want to do this with you. Right? And so, uh, you know, so this is what's so amazing about clickfunnels is that we can get, you know, all of that traffic, all that interest to basically our online salesmen, which is, you know, the funnel. Speaker 3:     09:27         And, and that's where we closed the deal. Um, you know, if you have an offline sale, it's gonna be, you know, your marketing is going to be something that generates the lead, but your salesperson is going to be the guy that closes the deal and I think that those two things are very complimentary and they go hand in hand, but they're not one in the same. They're different and require different things to create a great advertising campaign as opposed to building a great sales funnel. Right? Those are going to require two different skill sets, potentially two different groups of people, but you need both of them in order to convert the interest into dollars in your bank account. Speaker 2:     10:07         So if I look at, I remember when I first got started, I was the solo preneur and I remember when I hired my first employee, it was like the biggest stress in my life, freedom. And I'm like, oh, I got to pay for this person. I found myself working and so help me understand, um, what I'm looking at this red, yellow, green if, and again you can pick whichever size company you want, but if it's, in fact I'll just kind of let's say that they're already making sales so they're not starting. They've, let's say they're at the six figure level. We've hit that six figure club, but we're sitting there between, we'll just call it between $80,000 and 150 or 200,000. Sure. That seems to be the word. A lot of people get stuck. It's like it's a good enough lifestyle by myself, but if I want to start bringing other people in, how do I start creating systems and where does that red, yellow, green come in? Because as far as marketing, I might be, I might have outsourced my facebook ads and I'm paying two or $3,000 a month to have someone run those. I've got my sales funnel up, but as far as opt, I really don't have operations and where I'm looking at as far as my finances, it's basically, I don't know, maybe quickbooks or I'm hiring some accounting on the side who doesn't really know my business. Help me understand. I know we have a lot of our listeners who are in that in that range, help them. Speaker 3:     11:20         Yeah, absolutely. It's a great question. So, so using, using that five pillars framework and the red, yellow, green, the person that you're describing, their marketing might be at yellow or green right there. Sales might be yellow or green, but they're delivering their operations could potentially be at red, right? Meaning that if we just continue to pour more and more sales into this thing, eventually we're going to crumble under the stress of the sales that we're producing. Right. That I don't a consistent structure to deliver on those sales and I don't necessarily have a way of operating my entire business that supports all of the sales that are coming in. And so we'd say, okay, if you're at, you know, yellow or green and marketing and your read on delivering operations, the goal is to continue to grow the business, right? But in order to grow the business, we've got to remove the things that are standing in our way of growing the business, right? Speaker 3:     12:21         Like sometimes it's not just about applying more force, it's about creating more bandwidth and uh, and, and that's what needs to be done in that particular case. And so we'll say, all right, great. So what we need to do is we need to figure out how do we increase our, increase our throughput, right? And that would be an assistant that helps us operate more effectively. And, and in my, in my way of seeing things, a system is the combination of people and processes and tools and all of those things working together. So you know, if we're talking about the solo preneur who's got a pretty good life, you know, making six figures or something like that and they say, yes, I do want to get to the next level. Part of that is going to require people. But like you said, in your experience and my experience at the beginning as well, hiring those people is not only expensive but it's extremely stressful because you're like, what do I tell them to do? Speaker 3:     13:20         Now you're just like, oh my God, now I have people that are asked, looking at me, asking me what to do. And so the way that I think about it is we need to put, we need to put systems in place first and then hire people to plug into those systems so that they're not disorganized when they actually start working for us. And I didn't always recognize this in my corporate days. I had a big team, but I wasn't the one who had to put the systems in place. I just was lucky enough to just manage a bunch of people. And. And that was it. And then I got out on my own, I was like, all right, let me just start hiring people. And it was like herding cats. It was like a complete mess. And so I very quickly realized that until I could have a coordinated way of telling people what to do and making sure that they do it and then being able to know what was expected of them, it was going to be really difficult. Speaker 3:     14:13         And so hiring people, you know, is, is one of the key parts of building a system and that's, you know, first and foremost, like what do I want to give that person to do? What is their role going to be? What are their responsibilities going to be if I just hire somebody hoping that they're going to come in and read my mind and improve my situation, like I'm going to be disappointed in, that person's going to be frustrated and we're going to have a massive disconnect, right? So we need to be clear on what their role is, what their responsibilities are going to be. And, and it sounds crazy obvious once you hear it, but it in the moment of all the stress and overwhelm trying to figure this out, you don't recognize that you need to ask yourself, how am I going to know that this person is successful? Speaker 3:     14:59         Like what does good look like? Right? And taking a short amount of time upfront to figure out those things will lead to a much smoother onboarding processes in a much more fulfilling relationship with that person in the long run because you actually know what slot in the company you're trying to fill them in. And uh, and I don't think a lot of people take the time to do that and it winds up costing them a ton of money that, that they don't really have to, they don't have to have that kind of experience if they take 10 minutes and they plan things out a little bit better ahead of time. Speaker 2:     15:36         No, I love that. It's one of the things I enjoyed, uh, when we were working with you here at click funnels was the interview process. We did a lot of hiring. When you're, when you're consulting with us and you're extremely good in the hiring process and I think part of that goes back to what you were just referring to as far as you're really. One of things I love about James is you're so awesome at creating a framework and I think it not only, it makes it easier for the person who's doing the hiring, but also it makes it so much easier for the person who's coming on board. There's nothing more frustrating than a. In fact, I was just talking to the person we hired to run a lot of our, our coaching or speaking team and you know, it last, it was late last night and he was leaving the office and he hadn't been talking to Russell and Russell said, you know, Dave, his biggest concern is it doesn't want to let you down. Speaker 2:     16:19         Yeah. Thought, you know what? If he's saying that that first, I think it's great, but it also, first thought I had was I probably haven't given them enough of an outlier as far as what his real job is and he shouldn't be feeling that way. If he knows that this is my expectations, and so I, I seriously, I thought last night and this morning I've got to do a better job of making sure he knows exactly what's expected of them because there's nothing more frustrating for someone who's trying to do a good job and not know what they're being measured up against and you've just always been so awesome at creating that framework. So we've talked before quite a bit, James, about this whole idea as far as companies who are at it's, it's either one, three or seven. It's $100,000, 300,000, $700,000 million. It's 3 million, 7 million, 10 million seemed to be. Speaker 2:     17:04         Those are some of the big barriers where you have to stretch and you grow during those transitions, but part of that really comes in this hiring process and in the framework that you've always built around that. So if a person's out there and they're hiring their first or second or third or fourth person, which for most of our clients, most people inside of clickfunnels, their teams are usually under 10. Right? And so those hires are really super critical because it's not a common and wearing multiple hats, how have, what is the system that you've created that helps people really identify what those roles and those responsibilities are? Because for a lot of the Solo preneurs they've just been doing it all and they just expect everyone's going to know how to pick it up. Speaker 3:     17:44         Yeah, absolutely. And, and nobody is a mind reader much to my much my extreme disappointment. You know, nobody, nobody knows how to read your mind and until they, until they figure out how to do that sort of technology, we're all sort of stuck with us as people and we're all imperfect and uh, you know, trying to do the best we can for the most part. And so I think that, I think the first thing, Dave, that is, is where I look, it's, it's top down and you know, not to beat a dead horse, but if I go back to the five pillars in the red, yellow, green, and I know I'm, I'm read marketing and I'm red on sales, that's going to be looking for a different person. Then if I'm green on marketing and I'm red on delivering operation, so like first of all, figuring out like where is the need inside of the organization in order to get the whole company to get to the next level so that we're not just sort of arbitrarily figuring something out. Speaker 3:     18:42         I think that's the first thing, right? And so let's just say, you know, we're looking for somebody in, in sales, maybe we need a salesperson, right? Like I just recently hired a full time sales guy and went through this exact thing. I'm myself and so I'm, I'm looking at saying, all right, great. I have a need for the sales role, right? And here's what that person is going to be responsible for. They are going to be responsible for following up with all of our leads. They're going to nurture the people who fill out applications. You're going to make sure that everyone who does buy, you know, they follow up with them a certain amount of time afterwards so that we have an up sell opportunity, right? Like, I'm, I'm very clear on what I want that person to do. And then we, and then we say, or a great, how am I going to know whether that person is successful and we have to set metrics in place, right? Speaker 3:     19:32         Like you can't measure anything if you like, if you don't have a measurement by which to kind of stack it up against and, and it's, it's not always the easiest thing to figure out the metric, but it's important. Right. So for this role in particular, sales role I think is sometimes a little bit easier. You know, what, what's our conversion rate, right? Like what's our close rate that we're getting and what do I expect us to get it? Maybe my expectation is crazy because I'm overly optimistic, but at least we have an expectation and then we can sort of calibrate between what's actually happening in that expectation. That. And that really goes regardless of whatever role it is. And so like the guy that, the guy that you're hiring to work on the speaking team, right? How many speaking engagements do you expect them to have them on? Speaker 3:     20:21         What kind of conversion rate you expect them to have when he's going out and doing the presentations, right, and all of those things and so you know, your role is you're the speaker, you know, the, the road shows, speaker for click funnels and your responsibilities are x, yZ, , etc. Measures of success. This is how i'M gonna measure you. Right? And like those three things alone at least start to get us in the ballpark of how we're going to define success in that relationship. And one of The things that's so important is that one of my early mentors had this great quote that I absolutely love. He said all upset comes from unmet expectations and I think that goes on both sides, right? Like if you're expecting this guy to go out there and crush it, but you haven't defined what crush It means and he's expecting to go out there and crush it, but he is a totally different expectation. Speaker 3:     21:14         He's like, dave, I did 17 presentations this month and we got five sales. You're going to be like, what on earth is going wrong out there? But maybe he's excited about it. And there's like a massive disconnect in that upset is going to come from those expectations that were never aligned. And so I think one of the things that I see, um, is, is so rare is just, uh, the desire for clear and direct communication. Um, and, and you know me well enough to know that I'm a, I'm a pretty direct communicator. Um, and I'm not beating aRound the bush and I'm not saying there's not other valid styles of communication, but in terms of making sure everybody is on the same page, just make sure everyone's on the same page and don't be afraid about, you know, setting those expectations and letting other end creating the space for other people to debate whether those expectations are realistic because then at least you get to a common ground on which to manage that relationship against. Speaker 3:     22:19         And I think that's, that's a huge thing that, you know, that the greatest leaders among us are the ones who have the clearest expectations for the people that are working for them. And uh, and, and that I think not only helps us as entrepreneurs and business owners and in leading our companies, but it also, it also provides a tremendous amount of security and confidence for the people that are working for us because they know when they're meeting the expectation and they know when they're not and they don't ever have to wonder like, oh man, his name is james upset with me, or like, does dave think I did something wrong or anything like that because we're really setting those expectations up front. And then we're revisiting them on unregular interval, right? Like, think About, um, when we were in grade school, if you never got a report card until you graduated eighth grade and then your eighth grade teacher is like, you know what, dave, you sucked for the last eight years, we're going to have to hold you back. Speaker 3:     23:26         You'd be like, why didn't you tell me sooner? Right. Like, you'd be upset. And, uh, and, and we don't, I think in the workplace we don't recognize the need to give each other feedback frequently enough according to what our measurements of success are. And it doesn't just a, it's not just a thing for the employee, it's a negative thing for us as employers to, because we're not maximizing the investment that we're making in that person. And uh, you know, and to quote warren buffet, he said, our job as business owners is to be the allocator of resources and the most valuable resources we have our people and if we're not maximizing the investment we're making in those people, then that means we're losing money and like nobody wants to lose money, but it's not, it's not as easy to see as some of the other things that are happening inside the business. So that's probably a pretty long winded answer, but it's, it's definitely one of the areas that I'm passionate about is how do we set up the game in order to get the most out of the people that are helping us because that's pro. If we're hiring good people, that's probably what they want to do anyway. Speaker 2:     24:38         I love it. I think it's, you've been become literally the master at systematizing the game. And I think as you, as I look at your framework, as far as those five pillars and the red, yellow, green, I know for myself, especially when I first got started, there was a lot of times where I did. I unfortunately set people up for failure and I did get frustrated a ton because I was like, gosh, why can't you just figure this out? And I'm like, you know what? Not everybody is an entrepreneur and not everyone is. And again, that's why I've. I've loved, I know you're a master at understanding those 16 personalities and understanding people. I think that for me has been one of the things I've appreciated and I've learned so much from you, james, is really understanding how best to work with people and realizing that a lot of the people who come to workforce, what they want is security and wants to ability. Speaker 2:     25:28         They want to know that they're going to be safe and they're being protected. And I think that the best way of doing that is setting them up to succeed by giving them very, very clear expectations. It's again, it goes back to your red, yellow, green, or even your your grade report card type of thing. When you know what the grade is, I didn't know. I can either apply more effort or I can coast a little here or whatever, wherever you might be, but for me, as I've looked at the way you've done that, I'm. I'm fAscinated by the way you are able to really spend a whole bunch of time allocating human resources. Probably one of your greatest skill sets that I've appreciated, I've seen you work with other companies, is really helping people to understand that is the most important piece of capital any business owner has. Speaker 2:     26:14         I mean it really, really is. I know we talked so much about marketing dollars, your sales dollar, all that. Nothing's more important than the people and you can get those people to and we spent a whole bunch of time focus on, you know, our click funnels culture as well as our own employee culture and I think that that as I take a look at what you've done, I hope people really take time and go back and listen to us because the framework of those five pillars is so critical as a business owner and then as you go through the red, yellow, and green and rate those, you didn't know where you need to look at, what is the human capital I need to invest in to systematize and make that thing work. So again, I appreciate so much your skill set and doing that. Speaker 3:     26:56         Yeah, absolutely. Well, thanks for giving me the opportunity to share. I think, um, you know, we as entrepreneurs have a very peculiar mindset and way of being in the world, right? It's not statistically speaking, it's not normal. We're not, we are not normal, right? We are, we are the outliers. And uh, you know, maybe three percent of people really are entrepreneurs. That means the other 97 percent are not and when we come at them like, hey, you should be an entrepreneur like me. We're sort of fighting that whole trend instead of just embracing what is a beautiful ecosystem where certain people want to take more risk, certain people want to have, you know, different things and do different things and other people just want something that's different and for us as as business owners and entrepreneurs to be able to create a place were those people are not just welcomed but appreciated for who they are and what they bring to the table and how they can be part of that larger contribution. I think it's something that we miss out sometimes a by wishing people were more like we are and I know I've been there and now I'm sort of have a totally different mindset. I'm happy Speaker 2:     28:15         that there's not everybody crazy. Like I agree with you completely. It's got a funny. You mentioned that we were working here late last night and one of the guys, you know who works for me, we were literally having this conversation just came up at 16 personalities came up and were sitting there saying, I want to be an entrepreneur so bad, and yet I've just, I just don't have a real high d, but I've got this huge economic drive and I'm like, just because you have a huge economic drive doesn't mean that you have to be an entrepreneur. I think at times people get that confused. You don't have. There's a lot of ways of, of fulfilling a lot of your other values in your life than having to be an entrepreneur. And I know that, uh, right now this whole entrepreneurship thing seems to have been glamorized quite a bit. Speaker 2:     29:00         And when you and I both started to, it wasn't that way was a kIds who basically couldn't get a job. I remember even talking about the yacht and her first feelings about you as an entrepreneur. This guy obviously can't make any money, but I think it's. I appreciate what you've, you've mentioned there that you can't expect everybody, unfortunately, not everyone is that way and allows that opportunity. I'm working for you. So as we get close to wrapping things up here, as a person who's going to go from being that solo preneur and from just one or two people to that five to 10, it's a big change. Once you get to tHat five to 10 range, what are some of the things you start wearing more of a management hat and you know, or suggestions you could give to those who are in Speaker 3:     29:42         that situation becoming more of a manager. Yeah. Well the, the number one thing you've got to, you've got to recognize that your contribution is not going to be as much a, the doing of the thing anymore as it is the setting the stage for the other people to do the thing. And that's a. And that's not the easiest transition to make. Um, uh, so, so I think just understanding that mindset, that the more, the more you grow in, the bigger your team gets, the more you're going to be responsible for being the orchestra. The conductor of the orchestra as opposed to the violinist and you might be an amazing violinist, but if you're staying in the chair playing the violin the whole time and there was nobody conducting the orchestra, then in the orchestra is going to sound like crap. And so you've got to be able to make that transition. Speaker 3:     30:31         And I know, uh, I know for me, you know, with a lot of the operating systems that we put in place, it's specifically designed so that I can give people things to do and they can take tasks and they can work on projects and objectives and initiatives and have ownership of those things, but I can still oversee what everybody is working on. And um, and you know, like a, you look at, you look at it like a company like mcdonald's and their processes are so well defined, right? That they're not just hiring the 16 year old kid who wants to work part time while he's going to high school and saying, hey, hey, come on in and just sorta make burgers and do whatever you want. And hopefully it all comes together. They have like all these processes that are defined and um, and they plugged that person into those processes and I think that's what we need to do to. Speaker 3:     31:27         And, and I know a lot of people will say, well, I don't have time to do that. Right? And, and I'm too busy with all the other things going on and it's so cliche, but it's so true. If you don't make time to work on your business, you will always be stuck working in your business. And I believe that whether you're one person trying to expand two to five people trying to expand to 10 or 100 people trying to expand to 200, you need to have dedicated time where you're working on your business in order to build those systems, to pull people in and make sure that the processes are right. Make sure that they have the right tools to be able to do their job, to make sure you have the right job descriptions and measurements of success in everything in place. And um, and it's so incredibly critical to build, you know, as you grow to be the person who's building the structure for those systems so that everybody else can do their job well and that you can measure how well those jobs are being done. Speaker 3:     32:29         And uh, you know, google is just a great example of how they've grown over the years with this, this concept of 80 percent of their time spent on doing things that are gonna generate revenue today and that our current projects in 20 percent of their time is spent on things that aren't sanctioned projects that are just specifically designed hopefully to make the company better in the future. And you know, in a five day work week, that means four days of the week people work on things that are on the books in one day. It means they work on things that aren't. Gmail came out of that paradigm, right? Like somebody was just like, oh, like I'm going to try and create a web based mill. And then it started taking off and they turn it into a real project. And I'm not saying that entrepreneurs have the luxury at first of spending one full day a week on working on their business, but you can't tell me like I believe it would be a bold face lie to tell me and to look in the mirror and tell yourself I don't have 30 minutes a week to carve out to work on my business. Speaker 3:     33:34         Right and do it. And maybe that 30 minutes becomes an hour in that hour becomes an hour and a half over time. But if you're not working on your business, like you're never going to really make the kind of progress that you want to because the business requires a leader to oversee the entire thing. And that's part of what it means to be an entrepreneur and to grow a company is to be the person who steps into that role. Speaker 2:     33:57         Wow. I may have. I can't tell you. I, I heard that years ago and I wish I would've listened to it because for the longest time I kept thinking, I, I don't, I don't have time to work on my business. That's a, that's a luxury. And it wasn't until I forced myself, and again, you may find you take it, you may lose a little bit of money in the beginning when you do that, but as you take that step back, it actually propels you five to 10 steps forward. And again, I hope I'm going to just. I wrote it down just because I. You always doubted these words of wisdom. I'm always writing down and that's whatever might just look at it. You don't take the time to work on your business. You will always be working in your business. And man changed. That for me was probably the biggest mistake I made in my twenties and early thirties was I just kept thinking, I'll just put more time into it. I'll put more time in and thinking that by my putting more time in magically some system was going to appear that was going to take me out of it. And it never ever did. Speaker 3:     34:56         It doesn't end. It doesn't. And we like as we're, we're driven people as entrepreneurs and so therefore we think the only way to granted result is by applying more force. And it's not like the real way to get what we want is by figuring out how to create leverage and systems create leverage and like think of it this way, if you're, you know, let's say you got a really nice sports car, it's, you know, six speed manual transmission. Not too many people have manuals anymore, much to my disappointment, but, but if you, if you step on the gas in first gear and you refused to shift gears and all you do is keep your foot to the floor, like you're only gonna go so fast, you have to let your foot off the gas just to touch, to be able to shift into second. So you go faster and then into third and so on. And it's. And it's the same thing when we're, when we're driving our businesses, we have to be willing to sacrifice just a tiny, tiny little bit of our maximum output to create the space so that we can get to the next level and we can switch gears and actually go that much further once we switch gears. Speaker 2:     36:07         Oh my gosh, I love it. I just got to take one more note here now. I love the analogy I've, I've seen that happen so many times in my own personal life and I get, I appreciate so much your time. I, your friendship means the world to me. It's nice having you here in boise as well. We're both transplants. It's been fun. So thanks again. James. Any other parting words? Oh, by the way, first of all, I want to make sure people know where to get you, so how can they connect with you? Yeah, sure. Speaker 3:     36:35         Uh, so they could just go to my website, james p friel.com. That's f r I e l, so just james p dot [inaudible] dot com. And they can find out about, there's some free downloads there. There's a lot to check out our podcast, which is a lot of fun and a whole bunch of other things and if they want to connect, that's probably the best place to go. Speaker 2:     36:54         Awesome. James, any other parting words before we let you go? Speaker 3:     36:57         No, just, uh, just really appreciate being here with you today, dave. Thanks for letting me share. I always fun to connect and I look forward to, uh, you know, seeing people take this stuff and really apply it. Like that's, that's really what gives me a lot of fulfillment is when, when people will actually take action. So if you guys are listening to this today, know it doesn't have to be a huge monumental thing, but take action on a little bit of something and your business will be better off for it and I'm sure your life will be too. Speaker 2:     37:25         Oh, awesome. Thanks so much man. We'll talk soon. Thanks dave. Speaker 4:     37:29         Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Why Dave Decided to talk to Brett:  Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce.  He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. Brett shares his knowledge of creating ads, what works and what doesn’t, and best practices for advertising. Tips and Tricks for You and Your Business: Using Youtube To Prospect: The Mysterious Black Box (1:20) Make Yourself Clear- What Is Your Product Is About? (13:22) Easiest Ways To Get Customers From Youtube To Your Product: (17:38) Tips For Creating Videos: (19:32) Quotable Moments: "Are you saying enough to make someone say-- hey this is different, unique, and I want to find out more about it." "Do something in the first 5 seconds to arrest someone on your product." "If you have a great video or funnel, I believe now is the time to use youtube." Other Tidbits: Brett goes into great detail on intent based targeting--targeting people on Youtube based on their google search history. He discusses how to properly build successful campaign advertising videos and gives wonderful advice on how to make them very effective. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to it. Speaker 2:     00:18         Funnel Hacker radio. This is going to be a fun, fun experience because it's a dear friend of mine. I wanted to do she guys too. I've known him for years and the guys absolutely crushing it in ecommerce eyes. Got his own. He's a CEO of Omg Commerce to digital market agency. You also is the host of the ecommerce evolution podcast. Welcome to show Mr Brett Curry. Welcome, Brett. Speaker 3:     00:36         Dave, what's up man? So excited to be here. This is gonna. Be Fun. Speaker 2:     00:40         It is so crazy. I remember, Gosh, I think. I think we met way back in the DOTCOM secrets local era. It was, Speaker 3:     00:48         yeah. I was trying to remember dates. I'm terrible with dates, but I think it was 2009, 2010. That's. We're working closely with Russell on some dotcom secrets, local stuff and we started hanging out and a crazy where our paths have taken a sense then, but that was fun. Fun Times. Speaker 2:     01:04         You guys have a killer agency that has just been crushing it for quite some time. You've done everything from, from TV, from local media to know you've got a ton of articles out there. You're doing this obviously, right? Niggas really specialized in the whole physical products on ecommerce, but one of the things I, if you're alright with I'd love to dive into and one of things you're kind of talking about before and that's this whole youtube thing and it's kind of this mysterious black box everyone talks about, but you have. You've mastered this thing, so I'm going to dive right in. Are you okay with that? Speaker 3:     01:30         Let's do it. Yeah. Love, love talking to you to my favorite. It is the marketing topic of choice for me to nerd out on right now and I like talking all things marketing, but youtube is at the top. Speaker 2:     01:42         Well how do you use it as a prospecting channel? That's one thing I know a lot of people struggle with. How do I actually use it to prospect? Speaker 3:     01:49         Yeah. So it's interesting, you know, I think youtube has been a powerful channel for years and years if you're good at creating content. So, you know, if you go back to the Gary Vee days, you know, if you're a Gary v and he built Wine Library TV and just really launched his career on Youtube and they're a lot of other content creators. We've done kind of the same thing. And so that, that's been a powerful youtube would powerful on, on that front for a long time. Uh, but, but recently, you know, Google's come out with some ad formats that are really powerful. And namely the ad format we use is called Tru vue and it's called trueview. It's, everybody's seen it, you know, if you go to youtube, you're going to watch a music video or, or a cat video or whatever your video of choices. You're going to youtube and check that out. Speaker 3:     02:37         It's the ad that pops up before that. So it's the pre roll, uh, in stream ad is what they're called. Those are the ones that are skipable. So, so I Bet Dave Woodward, you've had the experience where one of those ads pop up and you think, curse you advertiser. I just want to walk my work avenue, but something about the ad hooks you in that first five seconds, I'm magical. Five second window it you and you watched the whole thing. A lot of them you'd probably skip and that's fine. Um, but the beauty of that is from an advertising standpoint, you don't pay if someone skips, so you only pay if someone watches the ad or if they clicked through to your site so that they engage with it before you as an advertiser pay. So that's what we're using. We're using truview in a lot of different capacities. Speaker 3:     03:20         And the beauty of this is a one, the youtube audience is massive. I mean everybody's on youtube billion users worldwide on a monthly basis, 18 to 49 year olds. You know, I saw a stat more people watch youtube during prime time, then the top TV, top 10 TV goes combined. Um, I even saw it turn, which is interesting for 13 to 17 year olds, like 70 percent of them are on youtube versus only about 50 percent on facebook for that younger demographic, which, which is interesting. Um, but anyway, so we're using varieties of the trueview ad format and kind of harnessing that massive audience and then harnessing what Google knows about it's users has got some amazing targeting options now on youtube and we're kind of combining that to create some, uh, some ad magic for people. So I, it, I know that most people kind of lean first to facebook because of all the data that's there. Speaker 3:     04:18         What types, how does it compare from facebook to youtube? And you'd made mention earlier that you're actually seeing a lot of people starting to shift dollars from facebook to youtube. So kind of explain how that. Yeah. And so, you know, just to be fair, I think, I think facebook is so extremely powerful. I think most businesses need to use facebook. I don't know, facebook, myself, I've been at Google ads guy for forever and so it was a natural extension that, uh, I did the TV and radio back in the day as you alluded to as well. But, um, you know, some of the audience targeting is pretty comparable for youtube to facebook. So things like lookalike audiences as an example where, you know, you can upload your customer list to Facebook, they'll generate a lookalike audience for you. Google has something similar, only they call it a similar audience where you can upload, Hey, these are my buyers, these are my subscribers, these or whoever who will build a similar audience to that. Speaker 3:     05:08         So that's nice. Um, any kind of interest based targeting. So, so all of the interest based targeting you can do on facebook, you can do something similar on, on Google. Um, in fact, one of my favorite audience types is called a custom affinity audience and that's where you can go grab websites that you feel like your ideal customer, likely frequency. So it could be, you know, if we're in the workout space, it could be, you know, the particular brand of, of a workout site, you're looking for a different crossfit websites and things like that or um, you know, it can be conservative news websites if you got an, you know, an outdoor product or something like that. So you're, you're building a list of a and you're telling Google, hey, build an audience for me, like those people to visit these websites. And of course Google knows who visits every website, right? Speaker 3:     05:55         So they can build that list. I'm really, well now one of the things that Google has the facebook does not have is what's called a intent based targeting and one singular audience called it customer intent audience. And that's where you can target people on Youtube based on their google search history. So I don't know about you. Yeah. So this is just totally awesome. So do you, Dave, do you, are you a youtube user? Do you get on youtube much? Not as much as I as my kids there. Yeah. That's cool. So, uh, you know, when I'm on Youtube I'm mainly looking at music videos of my kids don't that, that I think this does line up with that trend I talked about earlier, like the 13 to 17 year olds, they're, they're all over youtube. My kids are looking at life hack videos and how to fix your hair and how to pick up girls. Speaker 3:     06:42         My team looking at things like that, I'm usually looking at like a music video or sports or, or how to or something like that. My search behavior on Google's very different. Like I'll search for every product that I want on Google and stuff. Well now you can target people based on what they're searching for on Google when they're on youtube. So if we've got someone who's selling a, you know, some type of apparel, a winter coats a week, we could then pull a list of top keywords that someone might be typing in on Google. We can then give that to google, build an audience around that, and then those people, the next time they're on youtube, we can run our pre roll or instream ad to that audience. It, it is phenomenal and there's so many creative ways you can approach that. For most of our clients, that's the best audience to run it or, or close to it, a accustomed intent audience because you can kind of, based on the keywords you, you're using kind of pick people at different stages of the funnel and then, and then so you know, they're there at least in the market to some degree. Speaker 3:     07:44         Then you hit them with a powerful video ad. It's just, it's an awesome combination. Is that work best for physical products or does it, does it matter? Well, I don't know that it matters. I mean I've seen some case studies so we were a google premier partner and we have our google reps come into our offices about four times a year and they do case studies and stuff and I got, I got to read a case study from Hawaiian Airlines and they're using this type of targeting and it's phenomenally well for them. Uh, but. But my agency, we work with physical product sellers. That's what we do. That's what I know. But it, it'll work for any business. I'm pretty confident, I mean as long as the, as long as your message is clearly communicated visually, as long as, as long as video is a good medium to communicate your message that I think you can, you can find the targeting that, that works for your business. But I mean, you know, we're, we're doing, uh, we're talking about Ezra firestone prior to hitting record. Good friend of mine been, been doing all his google traffic now for years. We run all the youtube for boom cosmetics. So yeah. Yeah. So, and then that's it. You guys are doing all that. Yeah. So of really. Well for them it was all hands. So I'm going to have to. Speaker 3:     08:56         Yeah. You know, so he now he's a smart marketer obviously when that same company, but he definitely inspires a lot of things, but we're the ones kind of pressing the buttons and pulling the levers. So it could be skincare, it could be a wedding ring, it could be auto product, it could be, you know, we're, we're all over the map, but, but no, I think if I wasn't, if I owned a business, if I was using click funnels, like I know most of your listeners are, if my story can be told, well visually I would try, I would try youtube to see if it see if it would work well for a person who wants to kind of get started on that. Where do they go and how long did the videos you have to be, how professional they have to be made, that kind of stuff. Speaker 3:     09:40         Yeah. Great question. So the, the video does have to be good and what I mean by that is it has to resonate, you know, it has to compel someone to say who I one VAT or, or at least I want to check that out. I want to look a little bit further at that product or that service. So it does have to be compelling. It does not have to cost you a fortune and I would almost advise against that. Um, you know, we, um, we do ecommerce for a long time. One of my, uh, favorite traffic sources, Google shopping, I don't know if he ever spend with Google shopping, but the product listing ads you searched for job search for a particular type of watch and then you get the little product images and stuff. Those ads work almost, no matter what, like if you have a, um, you know, if you're kind of bad at Google shopping, it'll still work pretty well for you. Speaker 3:     10:30         Uh, not the case with Youtube, you know, if you throw up a, a crummy video that just doesn't move people, it's not going to work. It just isn't. Um, we, we've seen, you know, we're talking about audiences earlier and how important that is. I've seen though where we get the same audience targeting, but two different ads, one that really connects with people, one that doesn't and the results are staggering. No one will, one will never get off the ground and the other one will scale to, you know, spending $8,000 a day, you know, um, profitably. So, uh, there, there are some principals there. I mean, I think you need to, you need to hook people in the first five seconds, you to communicate a clear benefit. You'd have some testimonial elements you need to overcome, objections, you'd have a clear call to action, but it doesn't have to be, you don't have to hire some fancy ad agency to come and shoot this, this video, uh, one of, one of the best videos we're running now for a client. Speaker 3:     11:22         It's 100 percent client testimonials shot with an iphone or whatever, phone, iphone, android mixing there too, which is fine. But, you know, we got all these clips of customer St Wow. Look at this product and this application that we love this. So we just, we mix those together with a cool intro, cool outro, and that's it. And it works. So there's not like a set, you know, you don't even have explosions and, and, and special special effects and CGI and stuff like that. It just, it needs to resonate with. So it does have to be a good ad, but it does not have to be expensive. Um, and, and so, and then you ask about ideal link. I'm the way, the way the pricing works, the way you're billed as an advertiser, someone has to watch at least 30 seconds of the commercial, uh, before you build the 30 seconds or the whole video, whichever comes first. Speaker 3:     12:11         Um, you know, on, on facebook, facebook counts of you after three seconds, I believe. So that's another kind of difference in the two. Youtube counts as a view if it's, if it's over 30 or the whole video, uh, but a lot of the videos we're seeing that work are in that, you know, 30 to 92nd range. Most of that are a little over a minute. Really. The key is, are you saying enough? Are you saying enough to make someone say, hey, this is different, this is unique. I want to find out more about it. Sometimes you can't quite do that in 30 seconds. Um, you know, if you go, if you look at like the, you know, with the harmon brothers have done or like, like the click funnels video. Did you guys have made, you know, um, those were what, like two to three minutes kind of harm brothers. Speaker 3:     12:54         And most of the videos about three minutes, you know, and that's, that can work too, a lot of our clients that they're their most successful videos or in the minute to minute 30 range. Um, and then uh, but we have some people like Ezra, you know, we've, we've tested some videos that are, that are north of five minutes a really. Yeah. Yeah. But, but I would say like stick within that kind of 60 to 92nd range is ideal. Yeah. That's fantastic. So when you're looking at the creation of that, I know it's typically, how long do you have before you skip the ad? Is it, it's five seconds. So pretty captivating those first five seconds to say I'm willing to eat the rest of this. Yeah. And my philosophy is we people out like may make some kind of statement or, or do something in the first five seconds where people that aren't interested, they'll click skip, right? Speaker 3:     13:47         Because if they're not actually you want to pay for it. Right? You've got that option here to not pay for someone if they're not interested. So I like to open with a, with a question with some kind of grabbing statement, like make it pretty clear right up front, you know, what you're doing, what, what it's about. This is about this new type of wedding ring or this is about this new skincare product or whatever it may make that clear right from the get go and you do have, you do have five seconds. So we had one client a show us, so they were in the outdoor space and they showed us this video that the first five seconds was the animation of their logo. The logo was doing all this stuff. We're like, yeah, that's not going to work. Nobody, nobody cares about your logo a have the logo there. Speaker 3:     14:29         You might get some brand again, but do something to capture them. Some kind of benefit statement, some kind of question, some kind of a, are you tired of this, you know, uh, can, can you not sleep at night because of x or whatever. Like some kind of something to arrest someone in those first five seconds that somebody that also makes someone who would say, no, I don't care about that product. Make them skip. That's great. Let's, let's get those people to move on and let's not, let's not for them. So yeah, you got five seconds. So that, that, that is also interesting to think about, okay, here's the angle of my commercial here, the benefits I'm going to work in, what's my opener going to be? And, and that's where I think you lead with a question or, or a testimonial or, or, or some kind of a, a grabber, you know, never do this again. Speaker 3:     15:11         Or, or what if you could avoid this forever? What if you could stop paying so much for whatever. So something to really hook them right in the right at the beginning is important. Back to the good old direct response marketing headlines, man. It is, it is. And so, you know, this can be a, this could be a spokesperson, you know, on camera looking at you saying this directly. It could be a combination of of that and text on the screen. I like. I like a combination typically, but yeah, it's so cool. I'm, I'm a, I'm a student of direct response. I know you are as well Dave, and I've read some of the classes even got like 22 immutable laws of branding on my desk and so Joseph sugarman books of course way back when, like triggers. That's an awesome book. Triggers. But anyway, a lot of the principles still apply, right? Speaker 3:     15:57         Like, like human nature hasn't changed a whole lot and people still either want to avoid pain or gain pleasure. Right. So thinking about these appeals a bit, none of that changes. It's just a new format and in a new medium and a new, you know, new audience targeting and things like that. But so, but yeah, our philosophy is let's, let's build it with direct response elements, but let's also build your brand in the process because one of the interesting side benefits, Dave, the worst thing is after someone runs on youtube a lot where we're usually running youtube campaigns in Google ads, so search and shopping stuff after they run youtube for three or four or five weeks, they're branded search campaigns will often increase by double. So people say, I didn't know if that was just Google's algorithm basically rewarding you for having spent money. Speaker 3:     16:47         There are. So yeah, probably not. But what, what, uh, what, what they are doing is, you know, you have more people that are aware of your product, so now they're searching for you. So that's cool. Still top of funnel for the book. We're talking about it. Yeah. So now I'm, I'm introduced to your product. I'm not ready to buy right now, but if I am interested in my next step is probably to go search for it. So we had one client who got pretty aggressive with youtube and they're branded campaigns. So people searching for them by name, uh, increased by four x in the first month and then they're not a small brand. Um, so it was really interesting. But, um, but yeah, it's one of those things that it does bleed over into other, other channels as well. So it's kind of a kind of a halo effect, you know, from, from Youtube ads. Speaker 3:     17:30         I love that. So when a person's on a youtube ad, is it, are you able to click the link? How do they, what's ease way of getting it from Youtube off youtube to where you want them to go? Yep. So there are there kind of three main campaigns, subtypes when you're running trueview. So Trivia, again, they're the, they're the instream are those pre roll videos we've been talking about. So there's, there's, um, standard trueview, which there's, you can have like a little companion banner banner that's off to the side. You have kind of a link over the video. People can click on that and go to your site or your channel or whatever you wanna do. So that's okay. That's kind of, that's been around a while. It's, it's okay. Um, the next option is called Tru Vue for shopping. So this is again for physical product businesses, but it's a combination of those youtube ads and then Google shopping. Speaker 3:     18:18         So often the upper right or over the video you've got your product listing ads or, or Google shopping ads. Um, but my favorite format and this will work for ecommerce or non ecommerce is what's called truview for action and that's where in the upper right on desktop or over the video and mobile, you've got a strong call to action button. So it's learn more. Shop now, save now whenever you get to control that button and there's a companion banner and then you put a headline there too. So it's pretty prepared against some good real estate there. And the beauty of that format is you can actually bid on a CPA target. So yeah, you can tell Google, hey, I'm willing, I want to, I want to hit the CBA target now you're going to pay for the impressions and the clicks like, so you're not, you're not only paying a CPA. Speaker 3:     19:04         That's some confusion people have. But I found Google is pretty good at hitting that CPA target. If you have good audience targeting in a good video overtime you can, you can hit your CPA target. Um, so, so that attribute for action is typically the best way. Like if you're, if you're looking to build your funnel to send people into the top of your funnel or, or whatever, I would, I would probably choose truview for action as the campaign subtype. Oh, that's awesome. Yeah. As you take a look at that, you've been doing this a long time. What are some of the tips for people as far as creating the video itself? What? Any specific tips you'd say as far as the video goes? And we kind of in an odd route, a couple of different things, but what specific. Yeah, take, take your time there. Speaker 3:     19:48         Um, another one of my favorite, a formats to follow for video is just interjecting a bunch of customer testimonials. Right? So that there's a great video for grammarly. Have you ever seen grammarly? They're not a client or anything, but they, it's software that helps you with your grammar mistakes. So you can, you can blue, it's just an add onto your browser, but as you're typing in in huge email or whatever, it's going to correct your mistakes for you, which is handy for a lot of people. Um, so the, the video that they have that they run on youtube, it's really just, it's like a bunch of different scenarios. It's the college student, it's the professional, you know, up and comer. It's the guy looking to get a job and there is just saying, you know, it's nice when I'm sending my email for my, my, my resume with my resume to catch all the mistakes that I'm making or it catches mistakes I didn't even know I was making. Speaker 3:     20:39         So it kind of, as you look at it, it's like a combination of the most commented on things. So you kind of look at what are people saying about your product and structure that structure, the ad that way. Um, so a couple of things that I would consider is one, I would, I would show the ad to people that are in your market before you run it. So, so, so I have some people preview it and not, not like employees or, or just friends or whatever, but people who are in your market and ask them, you know, what their, what their thoughts are, feelings are things like that. Um, uh, but, but going back to some of the things I mentioned before, you know, it's got to have that arresting opener. It's got to be very benefit oriented and lead with the strongest benefit, you know. Speaker 3:     21:19         So like Geico as an example, you know, they're always talking about cost savings. So 50 percent or 50 minutes could save you 15 percent or more on car insurance. Don't talk about all the other stuff as much the hammer on that, that cost savings because they've determined that's what causes people to switch. That's the trigger that causes someone to pick up the phone or, or we're going line. And so what is the strongest benefit for your product? Lead with that hammer on that. Come back to that, uh, get some social proof in there. So, so I like, I like endorsements, like actual customer testimonials. Um, and then I like some kind of objection handling. So if you think about these are the top one to two to three objections that someone has so, so, and again you kind of go back to your customer on this where people say, Hey, I'm worried that this is going to break too soon or will it last or whatever. Speaker 3:     22:07         And so, so if the, if that's a concern, you talk about your guarantee, you know that hey we've got a, we've got a 10 year guarantee or whatever. No, no questions asked, that type of thing. So what are the objections someone has bring those up and answer those, solve those right there in the video and then, and then some kind of strong call to action. So it's always interesting to me like you wouldn't think this would be necessary but like a video with a call to action versus one without the differences is pretty drastic. Like even just a, hey, check it out now, go, go and you design your own whatever, you know, go to our little style guide and design your own thing or go download this report or go check this out or go get free shipping or go get, go get five of these triathlons and back the ones that don't fit or something like that. Speaker 3:     22:50         Um, so some strong call to action. You got to end with that. Um, and, and then one other kind of little tip that we sometimes do is we'll now we kinda got a pretty good sense like, hey, this video is likely to work a, nobody's ever always right there you got it, you had a test that you get to know are you going to get the market decides ultimately not, not us as marketers, but um, we'll often run ads to our remarketing audiences first just to see like, what is he like, you know, because likely it's not going to just crash and burn. You're going to spend that much money, but you can at least see, okay, what's the view rate? Are People engaging with us? We, you know, uh, and, and then then decide, okay, this probably isn't worth rolling out to a bigger audience at this point. Um, so yeah, just just go a couple of tips and. But I can totally geek out on video production all day. I, we don't do video production just, just so you know, we're, we're more on the running the campaign side and stuff, but I love, I love the creative aspect and feel like got a pretty good handle on what, what works and what doesn't. So Speaker 2:     23:47         that's it. That's awesome. I know it was funny when we were even just doing some of the content that we put out there on youtube, like our funnel hacker TV. At first we didn't even make, make any mention as far as make sure you subscribe down below next episode or there like that. It's been crazy. Just that, just tell them to subscribe or to ring the Bell and get notifications. Those little tiny things totally changed the whole game. For us. It is sit down like 50 or 60 videos before we ever thought we should tell them what the video, even though it's free, even though it's free Speaker 3:     24:18         and even though the subscribe button is there, they still need to be told. It's like people need permission or they need to know like that's what you want them to do. Or maybe they're just not thinking about it, but you make it a simple ask a. I mean it seems like it shouldn't have to be that way, but. But it is so yeah, make the ask, make that call to action of some kind. It'll make a huge difference. Speaker 2:     24:40         Well that's awesome. Well Brett, anything else before we kind of wrap things up here? Speaker 3:     24:44         Man, it's just uh, you know, I think if you have the ability, if you have a product that works for video, which most do, if you tell your story in a unique way through video, I think now's the time to test youtube. It's still in its early stages. There's not a lot of people are, you know, compared to facebook on a lot of people advertising on youtube, you know, facebook is running into, you know, Max add capacity in the newsfeed is what I'm hearing a lot of cases and prices are going up and things like that. And again, I'm not, I'm not disparaging facebook. We use facebook, we love it. There's almost unlimited inventory on, on youtube too and just, just some ideas and so many people. So if you have a good video, if you have a good funnel built out, I think now's the time to test youtube, you know, and, and maybe one of the things you do is you get, get on and start, start kind of clicking around on youtube and look for some of those good pre roll videos, the videos that strike you and capture you and uh, and, and, and kind of look to mimic those. Speaker 3:     25:43         So. Speaker 2:     25:45         Well that's awesome. But I appreciate it. A 10 again, if people want to find out more information, where do they go? Speaker 3:     25:50         Yeah, best place is just go over to omg commerce.com. That's our, our sites. Check that out there, get some resources and stuff. You can also google me, Brett Curry, a cso of my articles and stuff on youtube and Google shopping and whatnot, and then I do have a podcast, a ecommerce evolution, so we talk all things ecommerce, so check that out as well. Speaker 2:     26:10         Awesome. Well Brad, again, so great. Can you again, we'll connect. I'm sure one of the seminars or events that were at. I'm sure we'll see each other around, so thanks again for your time. Appreciate it. Speaker 3:     26:20         Yeah, really glad to be here. Thanks for the invite and we'll. We'll chat soon. Speaker 4:     26:24         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as at the people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Hailey: Head of Marketing at Improvado.io and Co-Founder of Growth Marketing Pro, Hailey Friedman has helped hundreds of companies grow their bottom line through digital marketing. Hailey will discuss digital marketing basics and how to integrate it into your funnel, as well as give her tips on what works and what doesn’t when you are marketing your business. Tips and Tricks for You and Your Business: How to get customers (1:25) Getting started with Google Ads (6:25) What is most important in a marketing funnel (10:45) The allowable cost per acquisition (16:40) Quotable Moments: "Websites are dying" "As a marketer, I never send traffic to a website" Other Tidbits: Websites are becoming obsolete.  Instead of sending customers to a website, try sending them to a landing page that is designed specifically to push them down a sales funnel. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Art, everybody. Welcome back to funnel hacker Speaker 2:   00:19     radio. I'm your host Dave Woodward, and today have the opportunity to having Hailey Friedman on the show. Haley, welcome to the show. Speaker 3:   00:23     Thanks for having me. Speaker 2:   00:26     I'm excited. So Haley's the head marketing or is head of marketing over at [inaudible] dot io. She's also the cofounder of growth marketing pro where she sells literally hundreds of companies grow their bottom line through digital marketing is one of the main reasons we wanted to have her on today is what you thought about really growing your audience. In addition to that, we're going to talk about some of the metrics and things that she's said loves to geek out on. So in addition to that, she also serves as the president Badass marketers and founders and I would just write, and I think you said there's over like 20,000 members that right? Speaker 3:   00:54     Yeah. There's 20,000 members globally. Speaker 2:   00:56     Crazy and I think you're running the, the primary group up in the Silicon Valley area. Speaker 3:   01:01     Yeah. I'm the president of the San Francisco chapter. Speaker 2:   01:05     Awesome. Well, I'm going to dive right into this and one of the things you and I were talking about just briefly here was this whole idea as far as how to get customers. I think that's the biggest struggle most people have is they get this wonderful idea and trying to find a way of, of getting that out to the market. So what are some of the things that you've seen? I know you spend a lot of time looking at different platforms and technology and it's not as much about the tech as it is about some of the other stuff. So how do you actually help people get customers? Speaker 3:   01:33     Yeah, I mean this is a challenge that I personally faced myself. I was a founder. Um, I tried to start something on my own and the biggest lesson that I took away from it was no, you can have an incredible team and you can have an amazing product, but if you don't know how to get customers and you don't have anything worth very much at all. So that's kind of what set me off on this journey to figure out like how do you get Joe Schmoe to buy something and I'm just like big gray box that I really did not understand and to an unwrapped how, how this works. And so, um, I just, I lived across the country from New York to San Francisco. I joined a startup at the ground floor. I just became a sponge and I just learned everything that I possibly could about marketing. Speaker 3:   02:18     I read blogs and conferences and the experts. Um, and then I implemented them not only at my job but for my friends and my family, like anyone who would let me. And I really kind of got my feet wet, figuring, figuring this stuff out. And so there's, there's really nothing better than trial and error. You learn a lot, but at this point I've probably done it like so many times that I've gathered this book of knowledge in my brain about what actually works and what doesn't work and it really depends on what the part of it that I think is so fun is that it's different for every business. Every business has different customers. You have different goals, you have different marketing budget and resources timeline that you need to hit those goals. And so like all those things need to be considered when you're figuring out what is the lowest hanging fruit thing I can do to get customers. Speaker 3:   03:08     And so it's hard to give a blanket statement, which is why through growth marketing pro we're often helping founders one off like marketing marketers and founders that need one off helpful. We'll, we'll customize a plan for them. But overall I like to think of it like this. Like where is the highest intent? Customers like where, where are your highest intent customers? So for example, um, referral programs always have the highest intent because people who are visiting your website that were referred by a friend and they were already sold and educated by their close friend or family and now they're visiting your site and they're going to convert at like 25 percent, whereas the average trapped under convert converted one percent. So if you already have customers start a referral program, that's how you'll get like the highest intent people to your website. Speaker 2:   04:03     Similar to I hear a ton about different types of referral programs. What are some of the things and referral problems you've seen that really work well? Speaker 3:   04:11     Yeah. So surprisingly people are not as motivated to referred friends when you pay them as much as they are to offer something of value to their friend. So people in when, when they're socially interacting with friends, they want to kind of be able to gift them something. So if you can create that vibe, then you're, your referral program will likely perform better. Speaker 2:   04:40     I've seen that they get a discount and you get a discount at the same time by offering a coupon code like that. Speaker 3:   04:51     Yeah, definitely. Um, and that works better than just having you get a discount and nothing for your friend. Yeah. Um, yeah. So I think, um, referral programs can be really difficult to track if you are going to implement one. I recommend using a tool I've used ambassador in the past. There's a lot of different tools you could use but definitely can get really hairy if you don't get super organized with your tracking links and things. So I'm tracking can become a nightmare. But um, yeah, along the same lines of, of high intent channels, I think affiliate programs with you can get like bloggers and influencers mentioning your product and sending traffic. That's also a great way to get like really trustworthy people doing the selling for you kind of thing. So those are high intent and then, you know, if you're looking at paid channels, if you have a budget and you're trying to figure out, you know, do I spend money on Google ads or do I spend money on facebook or, or whatever. Um, again, like think about intent, you know, someone who is searching a specific keyword related to your business as far higher intent than someone who's just browsing through facebook looking their friends' photos. Right? So a while facebook is not some channel for a lot of things. I would if there is search volume related to your product, then I would always recommend starting with intense is highest, which would be on google ads Speaker 2:   06:13     in Google ads seem to be the holy grail, but at the same time it's one most confusing things for most marketers. Everyone seems to kind of first of all go to facebook. It's easier to work with and things as you've worked inside of the Google ad network and the platform. What are some of the things that you've seen that work really well for a person who's just trying to kind of get the feet wet with Google? Where would you tell them that they should start? Speaker 3:   06:35     Yeah. I always start with like your branded keywords that someone literally searches for the name of your brand. You want to be there and then your competitors' keywords. So the names of your competitors, you want to be there too. That's content, lowest hanging fruit. Those people are already well educated, either about the name of your business or the name of your competitors. And so that's always the best place to start. And from there it's really just like careful testing. But again, thinking about when you're thinking about keywords like which of these keywords, long tail keywords are gonna be customers who have already thought very deeply about this and um, and if you are going to go higher funnel, more broad keywords, then you're likely going to want to serve content that's going to act as a funnel to your adapt to your purchase. Speaker 2:   07:32     So, speaking of funnels, I know you're in the process of creating your own and your first click funnels here, expert secrets. When you start thinking about a funnel, especially, you just made the mention as far as you know, top of the funnel, high end funnel. Explain to people exactly what that means. Speaker 3:   07:48     So I think people, people are at different stages of their purchase journey. And when I think about the top of the funnel, I think about the beginning of that journey, maybe someone doesn't know that they need your product. And so at the top of the funnel, people are doing their initial research, if you can create content that captured them at that stage and then you can become the teacher, the person who's being the educator, you can kind of like walk them down the funnel down to purchase product. Um, so basically people that are high in the funnel may not be super high intense quite yet. And as they get lower into the funnel, their intent becomes higher and higher and conserve them different types of content. So as they're deeper in the funnel, it becomes maybe not as much educational content, more not as broad educational concept, but it gets more narrow into your product. So you can serve them content that maybe shows a product walkthrough of your product or testimonials of people who purchase your products. And so there's kind of this sequential messaging that happens as someone goes from top of funnel. Speaker 2:   08:54     I love, I had this conversation with Speaker 3:   08:56     my son earlier this morning. He's doing some affiliate marketing for me inside of click funnels and I would sit there, I sit there talking to him about it and he's like, you had. It's really hard to get someone just to take a free trial of clickfunnels, and I'm like, yeah, you're right. Especially if they don't even know what a funnel is. I said, we're in the process right now of creating this whole idea as far as the death of the website and trying to help a lot of local business owners who think, Gosh, all I need is a website to help them understand that really websites are dying. They're not already getting some industries and really how a funnel works and so if you start with funnel jargon, people are going to go, I don't even know what a funnel is, what are you talking about it? Speaker 3:   09:34     So I love that idea. I just appreciate just kind of hitting home as far as where in that actual funnel are they top of the funnel, mid funnel, bottom of the funnel, and it totally changes the experience as well as the conversation that you're having with them. So I appreciate your going through that. Totally. That's so funny that you say that about the websites because we talked with marketing part talks a lot of, um, people that are just getting started and they have this website now. Like I have this amazing website, I to my website that is just not how it works. There's so much more intention that goes as a marketer, I never send traffic to a website, never ever. So as a marketer, I'm always sending traffic to landing pages that are specifically pushing people down a funnel, a very specific funnel. They have a very specific call to action, just one button on a page. And so websites that have menus with lots of different options, it's like you're, um, you're spending money to get traffic to that page and then you're losing people. You're giving them a million different places to click options and you're not helping them get through the funnel. Speaker 2:   10:37     I appreciate that. Well, here we've started to do, I'd like to kind of segway into one of the things I'm most excited about and that's this whole marketing data type of stuff that you'd love to geek out on and I know you've got kind of an awkward the end for those people want to stick around as far as a kind of exact how they can track some of this data. So tell me what, what are the things that you're paying attention to in a marketing funnel? What are the metrics that you're following? What's most important? Speaker 3:   11:00     Alright, well the first thing I want to say is that this stuff is really hard. Um, Speaker 2:   11:08     wait, all of my listeners right there, they're gone. Speaker 3:   11:10     Well, no, because I was a lovely side. Thought it was really hard and I understand why you think it is hard because I used to have a really hard time with it. I was really overwhelmed. Is that started out as a marketer? I was like, okay, um, you want me to build a weekly report showing how our marketing campaigns are doing simple enough. Right. Little do I realized that that actually involves logging into facebook and export and all the data logging into google, linkedin email tool, looking at our down revenue and like pulling all this data together takes hours because you've done loggins. These platforms export all the data. Then maybe you import them into a Google spreadsheet or excel. Then you have another tab where you may be creating a dashboard and you're using formulas and you're trying to map the data all together and hopefully your formulas are right and hopefully and then even at that point you just have like a big sheet of numbers and then you're going to have to present these numbers of people who are going to want to make sense of them. Speaker 3:   12:12     So they should probably be in charge now. It needs to be pretty in this whole thing. I swear like it used to take me two to three days of my week to prepare for the meeting with a meeting with our CEO just to be able to like pull, pull the numbers together, make them pretty enough for other people to understand. But also for me to understand like not only like putting the data together, but then so do the analytics and figure out the insights and figure out what's not going well and what needs to change. Just like the whole thing. It's so tedious. It is so time consuming and I can promise you that there is a marketer at every single company doing this, like somebody is doing this. And I was doing this annually about six months ago. I left my job, my last company, and I wanted to work at a marketing company, some kind of marketing tool that was helping marketers because I love thinking about marketing. Speaker 3:   13:10     I wanted to market to marketers and this is all very meta, but I've heard about this company called it provato that was looking for a head of marketing. And it was a tool that basically automated that whole process that I was pretty miserable over. Um, so basically they just sink into all the different platforms like facebook and Google ads and all your crm and all the things. And then it's just like slurps up the data into one place where it just lifts in real time all the time. So you can check on any ad, any campaign across any platform in one place or you can send it to your visualization tool. So the Google data studio or tableau or looker, wherever you want to visualize it, you just have this real time reporting. So you never ever have to like do that crappy stuff that all of us marketers are wasting time that ever again. Speaker 3:   14:03     Um, yeah. And so, and so that's, that's what my mission is now, to kind of spread the word that this is an option because I certainly didn't know it was. And um, you know, as a marketer and my favorite part is the strategy part. It's the thinking about using the tests and new ideas to try and optimizing what's working and don't want to be in spreadsheets all day. Just getting started. What are some of the most important metrics they should be paying attention to? I think a lot of times I see people making the mistake of looking at the wrong metrics. And so this is definitely an important question. Speaker 3:   14:43     It can be easy as a marketer get excited about top of the funnel metrics. Here we go. Talking about funnel signups, right? So at my last job I was at a company called realty shares and it was a real estate investing platform online and so I was getting were doing google, Google ads and we were running ads to the keyword real estate crowd funding, which is what it's called when you invest in real estate online, not everyone knows what the word real estate crowd funding is. So the people who have typed that in have very high intent, right? And those people would convert and they would the time paying investors in great customers. And so I wanted to expand from there and try and see if it worked and follow more people. So I tested out real estate investing as a keyword, which seems like a logical next step, real estate investing. And we tested it and while we were getting tons of signups for really cheap, this was awesome. I'm like, great, let's spend more money here. A couple months later I realized none of the people that signed up from the keyword real estate investing ever made an investment Speaker 3:   15:57     and so it's really easy to get excited by like sign up metrics, but what actually matters is like actual customers, actual paying customers, if none of those people become paying customers and that's actually not a good place to be spending money, so to kind of just like hold your excitement until you watch people go through the funnel and the different companies, different length of time, which can be challenging as a marketer to wait like a couple months to see if that thing works before you spend more money on it, but it's really about just careful testing and being able to see data from, from sign up all the way through to revenue and being able to tie that back. That revenue back to the child came from Speaker 2:   16:41     kind of what you're talking about there. The most important thing I always look at is what's that cost to acquire a customer? A paying customer versus the sign sign ups are great, but you can have a whole bunch of people sign up if no one take their credit card out. They are very, very little value to you or to them. So I always look as far as what's that cost to acquire the customer, what's obviously the average cart value. If we can kind of look at that where we get in at least inside of a funnel where the average cart value, if I can get the average car value to be equal to the cost to acquire customer base, getting customers for free and then I send them up the sales ladder from there. So Speaker 3:   17:16     keeping track, you know the customers signed up within a channel and that have gone on to make a purchase and you can have that revenue. You can just take that revenue number and divided by the number of signups that you got. And now you have your legs allowable cost per acquisition for a, for a signup. And so if you go above that, you're know you're losing money and if you go below that, you know you're making money. So Speaker 2:   17:44     can you repeat that Formula One more time just for those people are listening to, they understand because I think it's a real important number to. To track. Speaker 3:   17:49     Yeah. So I call the allowable the allowable cost per acquisition for a signup for someone that signed up. So within a given channel, if you keep track of, say for example your, your check, looking at facebook as a channel, you know that you got x number of signups on facebook and then he got y number of customers that actually paid and then you have a certain number of revenue. So if you take that revenue number, how much you made from people that you acquired on facebook and then you divide it by the number of signups that you got at the very start. Then you have this number that I like to call the allowable and that's kind of like your breakeven cost for acquisition, for facebook, for this specific channel, so that can rate. That can vary from channel to channel. You might have a different allowable cost per acquisition on facebook. Then you have google ads and this is really, really important when, when you're optimizing for channel two to realize that that's different. So on facebook you'll have this number and this is your allowable cost per acquisition and you want to stay below it because it's what soon as you start going, oh, if you're an addict, you're a even, that means like the, the amount that you're spending and getting Speaker 3:   19:10     on facebook is the same and if you're over it then you're losing money on facebook and if you're under it then, Speaker 2:   19:16     then you're awesome. So just running some numbers here. If I have 100 people sign up and they'll say 10 of those buy and it's a turtle a product. So it's a $2,000 total. So I've got basically 2000 bucks I made and divide that by 100. In other words, it means I could basically spend up to 20 bucks for a signup. That sound right. And so I think it's important for people who are listening to understand. We talked so much about what's my cost to acquire the customer? Well, that cost to acquire a customer. It could be 200 bucks because that's what they're paying me, but if it actually costs you that sign up as a 10th of that, I think that's an important number to kind of track and pay attention to. So I appreciate to appreciate you kind of go through there. Speaker 3:   19:58     Yeah, absolutely. Speaker 2:   19:59     Well Haley, I know we're kind of get close to wrapping things up here where, where can people get more information on tracking this kind of stuff? Speaker 3:   20:06     Yeah. So I actually need a blank template just for you guys who are listening, if you want to look at what my marketing dashboard looks like. Um, before I automated that. So this is when I go into Google sheets and I make all these different tabs so that I can see what's happening from a marketing perspective weekly, daily, monthly, yearly. Like how I figured out my goals. I have all these different tabs in a google sheet and I kind of took out all the data and made it blank for you in case you want to use it yourself. That's what I, when I do my marketing data manually, that's what it looks like. Do you want to automate? It can help you there, but if you just want this Google spreadsheet, definitely take a and download it for yourself. You can access it at that io slash podcast. You want spelling Pramada for us? Yes, I am t r o v a d o Dot io slash podcast. It's so funny. I had this terrible time and spelling allowed senior. I'm the table so that I. You Speaker 2:   21:16     did a great job spelling for it, so I appreciate it. Speaker 3:   21:18     Yeah. Speaker 2:   21:21     Well, let any last remarks here before we got to wrap things up. Speaker 3:   21:25     Um, let's see. Follow or connect with me on linkedin. I'd love to, uh, to chat there. That's probably the best place. My name is Haley Friedman, so you can find me on there. Speaker 2:   21:36     Awesome. Well, Haley, thanks so much. I appreciate your time and appreciate all that you guys are doing to push marketing forward. So thank you. Thank you. This is a lot of fun. Speaker 4:   21:45     Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, I only just reach out to me on facebook. You can pm me and be more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Entrepreneurial Intersections with Dave Woodward: Dave Woodward goes solo for this podcast, discussing the importance behind building momentum and moving forward with your entrepreneurial journey! Dave compares a typical entrepreneurs journey to the likes of a street intersection; where there is no straight path to success, more so, a journey where red-lights and random turns are expected. Tips and Tricks for You and Your Business: You are only one funnel away: (3:34) Carrying the momentum forward: What are you trying to accomplish? (4:28) Overcoming the struggles to become successful: (7:19) Quotable Moments: “You are literally one funnel away. Realize though, it may take many different funnels to crack the code for you… you have to make a decision and keep moving forward.” “There is no such in thing in an entrepreneur’s life as this straight upward road of progression… you are on a journey, it takes time and a lot of turns and things that get frustrating.” “There is no such thing as overnight success.” Other Tidbits: Dave brings it all together by talking about the 30days.com program, the One Funnel Away Challenge, and the excitement behind both projects. He encourages people to respect the process and do not try to avoid failing, because it happens to us all. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome back Speaker 2:     00:18         everybody. This is. I'm actually out. Just finished little morning workout and I'm walking back to the house and was walking through some of these intersections and everything else I was thinking, you know what? It's amazing to me in life how many people approach every single intersection and their life as if it's a red light and I see this happen so often, especially with people who have tried a couple of things and they don't always work exactly the way they want them and after awhile you kind of get beat up and you're like, you know what? Every single thing I do, nothing works. Every single thing I do, there's no way it'll ever. It'll just can't work and it only works for everybody else. And I think the biggest problem we see with a lot of entrepreneurs is this whole idea of, you know what? I see everyone else getting this two comma club. Speaker 2:     01:02         I see everyone else having success. I see everyone else posting there. Things will work for them. Nothing ever works for me. Listen, in life you will always have intersections, but realize as you approach an intersection, a lot of time it's a green light. You don't have to think that every single time. It's a red light. Same thing happens as far as approaching this a little bit yellow. You can either be super cautious and not do anything or you just go for it. I see. The other thing happened where people were literally sitting at the light and it's green and everyone else starts honking behind him going, would you please move my. The reason is saying this is I was talking to someone just the other day about this whole idea as far as the one comic club, so for those of you guys aren't from the other one comma club, the way it works is one common club. Speaker 2:     01:44         We have a program where folks on that our two comma club, so the way the two comma club works is it's basically a funnel that you have built that has done over a million dollars. Now realize that when we say this, it doesn't mean it has to all been through clickfunnels, meaning it doesn't mean every single dollar was tractor clickfunnels. We have a lot of people hit our two comma club who actually use click funnels as a lead gen and then they take them offline and they sell them through a call center or they will basically have a different merchant that we can't track or c, but it started through click funnels and because of that then they've used that. I've seen people do this in a franchise model. I've seen people to use this for call centers. I've seen all sorts of different things, but let's take an application through a webinar and then they'll sell them offline and all those people then qualify for what we refer to as the two Comma Club where they've made over a million dollars through a funnel or started with it in the funnel and then had what we referred to as a funnel stack. Speaker 2:     02:40         So the idea here is you get started in it and you take the lead through a Webinar in application and then you take them to offline to a, a phone call and that phone call basically closes them. Or, uh, you started off with a free plus shipping offer and that free plus shipping offer after the free plus shipping offer you then have back then leads an upsale inside of the funnel that then goes to another funnel afterwards. And so you start stacking two or three funnels on top. And that even though it could be as long as the same product or service, that still qualifies for r two Comma Club. While he's insane, as people ask me all the time, is this really true? Are People really getting up building a million dollar business inside of clickfunnels? Yes. The answer is absolutely yes. We have our 352 people have done it, but my reason to bring this to your attention is so often people will say, it just doesn't work. Speaker 2:     03:29         David can't work. It doesn't work for me. We had this thing that was the idea as far as a one funnel away and meaning you literally are just one funnel away. Realize though it may take five, six, seven, 10 different funnels to finally crack the code that works for you. So as you start looking at the intersections in your life, realize sometimes you come to a t intersection where you literally, you can't go forward. You have to go right or left, but you got to make a choice and you've got to actually take that choice and make a decision and keep moving forward. The hard part for most people is they. They look at life at every choice, as a roadblock, as there's absolutely no way in the world anything's going to work for me. Realize that for a lot of us sometimes those roads, they're under construction and they're a little bumpy at times and then they get frustrated and all of a sudden you got to. Speaker 2:     04:21         You got to slow down a little bit. The key here is you got to have momentum. You got to keep pushing forward. You got to keep your eye on the ball as far as what. What are you trying to accomplish? I absolutely love seeing a lot of the people right now who have taken part in our 30 days, 30 days.com. A program where they literally are a. we've got a virtual summit that starts next week. I don't know when you guys are listening to this, but it starts September 17th, 18th 19th were. The challenge was if you literally lost everything, so we went out to again to our two comma club award winners and over 100 and we asked if you lost everything, what would you literally do from step one day one through day 32 to get back on top if all you had was a click funnels account and the Internet, and it's been fascinating for me to see those different things and what they've done. Speaker 2:     05:10         More importantly for me though is now what they've done. It's what people are doing who are starting to watch this and pay attention to it. We then are going to have what we refer to as our one funnel away challenge, realizing that everybody is just one funnel away. It may take you six, seven, eight, nine, 10 different funnels. Just like when you're going down a road on any course or any map or any plot that you have, it's going to take you a couple of different turns. It's there's no such thing in life, especially as an entrepreneur, his life as this straight upward road of progression it man, it's like any other road when you're. You're on a journey, it takes a lot of time, there's a lot of turns, there's a lot of things that get frustrated and things don't go exactly the way you want, but realizing they were in your life, especially in business, that every single you come to it is not always a red light. Speaker 2:     05:59         Realize that most of the time it's a yellow or it's a green and you're sitting there because you're not moving forward. You're not having this. You're not feeling any success. So realize that the most important thing here as an entrepreneur, you've got to have momentum. You got to keep pushing forward, and I don't care how long it takes, the key is keep moving forward. Um, I'm so excited. So, so excited to see what happens out of this one funnel away challenged because the idea behind it here is we want people to literally get started. I think the hardest part for most entrepreneurs is we're looking for the one funnel. It's got to happen this first time. I live in mount my last dollar. Dave, there's no way in the world I can't do it. Listen, I've been on my last dollar so many times that the key is you just keep going through that last dollar and there's always another dollar. Speaker 2:     06:49         It doesn't come maybe as fast as you want. I get that, but realize you have to have momentum. You got to keep pushing forward. You gotta find a way to have a stronger why and just realize right now I'm actually outside of my house. Just got done working out and walking back and I'm fascinated as I look around and I see the struggles that people go through and as I've been really reflecting on this for awhile now, realizing that the only way you get success is by literally going through all the craziness in life. There's no such thing as an overnight success. I can tell you my success is probably my wife would say it's probably been like a 24 year. No, just kidding. It's been one of those things where I've had success and then I've had failure and I've had success, and then I've had failure. Speaker 2:     07:39         That's part of the journey. That's part of the realize that as we talked about here, as far as this whole intersection, these entrepreneurial intersections in life, there's a lot of times where man that wrote under construction, you literally have to stop. I get it, but the key is you got to find a way around it and to me, life is all about finding, taking every opportunity possibly can to find a way of continuing to move forward. Every once in while I get it where you. You just have to pull off to the side of the road and you've got to just recollect your thoughts and kind of figure out where am I going to go next, but keep moving forward. Don't, don't get frustrated by everybody else's success. The only one that matters is you, and as long as you're moving forward and finding mentors and doing whatever it takes, you get there. Speaker 2:     08:27         You eventually get there. The only way you don't get there is when you stop. When you pull over to the side of the road and you literally stopped or you turn around and just give up. Realize that the key to any part of this here is in any entrepreneur's journey, is to understand that you are going to come across so many different intersections, so many different challenges, so many different opportunities, and the key is to realize that listen, the harder you fight and the more you work, you truly are. You're just one funnel away and I've seen this happen so many times in my own personal life as well as in the lives of those that I work with. So I just. I hope as you take a look at this and you think you're thinking wherever you might be listening to this. First of all, I appreciate that. Speaker 2:     09:09         I appreciate you took the time to listen to this. I hope that if I can give you any advice, encouragement at all is to understand that it's worth the journey. It's worth. It's worth going through every single intersection in your life and taking the fight. I personally believe that every single one of us have value that other people need from us, and the way you get that value is by sharing it with each other, with other people. That value can come through, sharing it through building a funnel. I hope you get some value out of listening to some of these podcasts and if it's not mine, it's somebody else's, but realize there's others out there who are there to help you, encourage you and gets you to where you want to go. Have an amazing, amazing day. Again, I appreciate anybody to take time to listen to this. I would love if you would either a, rate this review at. Give me comments, give me feedback. I'm trying to find out what's working, what you're liking, what what you don't like, and most importantly, what's the value to you? Feel free to send me a facebook message or email me. I read all the reviews on itunes as well, so, uh, let me know what's working for you, what's not, and just again, realize who you truly are. You're just one funnel away. Have an amazing day and we'll talk soon. Speaker 3:     10:23         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to David Asarnow: David Asarnow is a visionary entrepreneur, digital marketing leader and author of the upcoming book The Competition. A four-time member of ClickFunnels Two Comma Club and 2018 8-Figure Award Winner, David is passionate about helping entrepreneurs create massive value, leverage, and profits through his proprietary monetization strategies and online challenge.  David recently co-launched the Ultimate Life Foundation Course designed to walk entrepreneurs through the exact steps they need to create their ultimate life and business in just 60 days. Tips and Tricks for You and Your Business: How do you scale your company? (2:07) How to master and run an agency. (5:57) Starting from scratch: Business tips. (15:25) Quotable Moments: "Business Nitrogen… we are a monetization agency. We are really good at helping people monetize their visions and dreams." "Most people try to overcomplicate it. Just have fun, connect with your audience, and then, magic starts to happen." "If you treat people with loyalty and respect, you will get it in return." Other Tidbits: David discusses Business nitrogen: what it is and does! He talks about his monetization agency and how they effectively help people achieve their business goals; as well as different concepts and ideas. He enlightens the audience on how to build a business, scale properly, as well as hiring the right people. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. Okay. I'm your Speaker 2:     00:19           host, Dave Woodward, and today I am so excited to bring back Mr David Dot Sarno. David, welcome to the show. Thanks Dave. Thanks for having me here. I am so excited. So those you guys don't know. David, he's been crushing it. He's got a company called business nitrogen. Tell people about what business nitrogen does and then we'll talk about this crazy wall. It's behind you that no one can see, but I'm just amazed at that. That's right. No one can see it. So business nitrogen, if you look at what do we do? We're a monetization agency. People have their crazy concepts, their ideas, and they just don't know how to get them blonde so they don't know how to take her from six figures to seven figures, seven figures to eight figures, eight figures it up and they come to business nitrogen because we are really good at helping people monetize their visions and their dreams does. Speaker 2:     01:03           That's awesome. Uh, so for those you guys who can't see this amazing wall, what I'm staring at, so I've got dead right in the screen, but behind him is this blue lit wall that has this huge eight figure award, right? The big x right in the middle and then surrounded by are four other two Comma Club award. I mean, this guy has been crushing it not only for yourself, David, I think, which I think is cool, but also for your clients. And I think that's the part I want to make sure we've talked to people about today is you and I were just, before we started doing the recording, we're talking about when you and I met almost kind of a first year of, of click funnels. Really some of the things we were doing and where it's come and I think people don't understand the impact that it's had, not only for click funnels but on you and your life, but most importantly on your clients' lives. Speaker 2:     01:48           I mean you've got clients now again, we were. You were on stage at funnel hacking live and you and one of your client forgot his name. I just drew up Warren Warren, so basically he's getting this beautiful ring that we presented to them, but it was because of you and the business that you helped him build. So if you don't mind, tell people just a little bit about. I know you say you taught you scaled companies, but how do you actually do it? That's what people want. How do you really scale? I mean, you're an agency full service agency that's been killing it for a long time. So I was doing this before. I mean before click funnels was around. I mean when I was in, when I was in my twenties, I was building. I built a business for someone else who went from zero to $45,000,000 over five years. Speaker 2:     02:32           I built a division for a company that was 50 years old. We just went into new way in a different way, so when people often ask, you know, how do I. it's so funny because what? Then I went off and I started a franchise company. We grew that to top 15 hot franchise, so the skillset of building businesses is building a business. You start with strategy and that's one of the big things that I think that most people have a problem with is they get really excited and they get a lot of shiny objects and I can be in there all over the place and they don't get really clear, really focused in one thing that Russell's had a lot of things at the last funnel hacking live. He said something that was very profound and I've repeated it over and over again. He said, stop building funnel after funnel after funnel. Speaker 2:     03:22           Pick one funnel. Refine that. Make that so focused, so good and so connected to your audience in your niche that once it gets to a million dollars, then you can add onto it, then you can change. And, and really if you ask what do we do, you just get very clear and laser focused. And for me, because I work with clients and I helped the clients monetize it, I compartmentalize. So when I'm on this client, I am 100 percent focused in on their strategy, their niche, what do they need to do to connect with their audience differently? And here's the interesting thing that most people don't realize. I know you guys do it. The funnel, I mean, here's the cool thing, russell is using a funnel that can do, you know, seven, eight plus figures, right? And then someone else had the exact same funnel and it doesn't produce a dollar. Speaker 2:     04:11           Why? Because he knows his audience, he knows how to communicate with his audience. And one of the cool thing, I mean, what most people don't know is actually I have a two time emmy award winning media person. I'm abby give in our company now that we actually help our clients create and craft their media message on the front end. I've been the facebook five times over the last couple months invited because we're now not. We're investing over $2,000,000 a month of client's investment on facebook, so we get to participate and really learn what's going and the cool thing is it's having that message to market match. It's understanding your niche, it's understanding your audience and then making sure that your funnel does a really good job. Does it distract, but make sure that it compliments exactly what you're saying on the front end and then leads them down that journey and keeps that communication going and that makes it really easy when you have clients who are willing to participate in the process and just, you know, it's like I say, you do like Mr Miyagi, paint the fence, wax on, wax off. Speaker 2:     05:16           It's most people try to overcomplicate it. Just have fun, connect with your audience, and then magic starts to happen. I love it. Uh, I can tell you, David, one of the things that you are just the best that you just talked about as far as amy give, you have this ability to act as the quarterback of an amazing team and to, again, you can either use the analogy as far as a quarterback of the football team or the general contractor. How do you, I mean, you have this mindset from strategy there that a lot of people, you and I were talking about this regarding our whole certified partners program and some of the frustrations that some people ran into with the idea that you can't master everything and you didn't go about trying to master absolutely everything. Help people understand what's the best. If you're going to run an agency like you're running. Speaker 2:     06:01           I mean you guys are doing huge numbers. If you're going to master and run an agency like that, how do you act as a quarterback? How do you gain the skill set to run a business like you're doing it? Well, if you look at it this way of running a business is like being a parent. Um, within your team, you've got to, you know, it's like listening, it's coaching, it's mentoring. Um, I learned I wasn't good in the beginning when I first got the opportunity to build that $45 million division. I had a really good mentor and we're still friends today and if you watch this, his name's mark graff. And he was willing to, to, to let me make mistakes. He was willing to ask me, you know, what do you think, why would you do it this way? And I asked him why did he do that? Speaker 2:     06:47           And he said, because when you're a manager one day, you're going to need to be able to. You'll never be able to build something that's scalable. If everything has to go through you and I'm creating you into a mini me. I'm creating you to learn how to ask the right questions to listen, to get strategic and your frack. I hired you because you come up with better ideas than I do and I just learned. And so how, how do I build a business like this? A I, I hire some really good people. I test everyone that there's an old adage, hire slowly fire quickly, hire slowly. So many people want to just hire someone that they put a warm body in place. And so I test people out. I all bring on, if I want to hire someone, I will hire a higher, sometimes three people on a test project and see how they give me an idea about that because I love, I've seen you do this before. Speaker 2:     07:44           I've seen you do it in the graphics area. I've seen you do it in, in different parts. So give me an example of what you would hire them to do and how you would test them before you bring them onto your team. I'll give you an example. About seven, eight years ago, um, I wanted to rebuild my website and my team was really busy and I knew that if I was going to scale I was going to need more team members. So I, I didn't even know what I wanted. I mean, I'm not, I'm probably the hardest person because clients, I expect to know what they want. Sometimes I don't even know. It's sorta like I'll know it when I see it that I'll like it. So what I did was I created a bio and a brief of what I thought is essentially the image, the focus, the feel, the look that I wanted, and I went out and I hired seven different people. Speaker 2:     08:32           Okay. And I told him to come up with the design. After that, I narrowed it down to I believe four. After that I gave. Once the design was done, I narrowed it down to three and then I paid them. I paid them their full rate. I didn't try to say here's one of the things people often say is, well, I'm going to ask you, Hey, do a test project. And I'll see how know I paid them their full asking rate. I didn't ask any questions. It's an investment to find someone who's good and guess what? Out of that I hired those three people and and today one of them is one of my stars who is, who is my, one of my top click funnels people. Because then when we, from the time I met you, I'm from the click funnels. I just have them start building funnels for six months doing nothing else. Speaker 2:     09:22           This was before you had any training before? There was a certification and that's my my. Before I will put a team member to work on a project. I will have them working at least six months just I have one guy who's just building funnels for a year right now and I don't have more pain on client projects. I'll have them hack stuff and do like that protest project because he's not where I want them yet. So I'm willing to take the time in training and development team are running it like a real company versus just, Hey, I do a funnel here and it's running from project to project to project. I mean we have retainer clients who've been with us for almost eight years Speaker 2:     10:02           and and the reason is because we're a partner in their success and you know, I mean I believe that you just got to treat people with respect and don't just hire. It's like I've heard people say, well, I'm hiring an outsourcer. I'll and then I can let them go. Dude. They've got families. They want stability. I mean keep it if you treat it, if you treat people like with the, the, the. If you treat people with loyalty and respect, you'll get it in return. I love that. Again, you've only, I know a couple of your team members and it's so cool as you sit and talk to them, how much they enjoy working with you and how you are so focused on helping build them and I love the idea and we've seen it even within our own internal agency we have here, but that same idea. Speaker 2:     10:49           Don't be afraid to pay people, build people and help them grow and I think so many times people are trying to just get a quick five or job done or quick and I'm like, listen, if you're trying to build a company, you got to build a company and you've done such a great job as, as really building an amazing agency. So congratulations on that. Thank you. And actually my agency took a total turn in a funnel direction that I had no plan on when I signed up for clickfunnels certification. Seriously, this has changed. It has changed my life, it's changed how I, how I've looked at everything and it's pretty amazing. I appreciate that. You know, one of the things I know as I've spoken to a couple of your clients, sometimes you will actually take a piece you made mentioned just a few minutes ago that you're actually vested in their success. How do you set that up as an agency? Speaker 2:     11:43           Two different ways. There's people up front that hire me for consulting and I've, you know, and I, and they me a monthly retainer for consulting and then they get, I offer them funnel services at wholesale or discounts, significant discount, but the, with that I get a percentage of the revenue after, you know, the percentage of revenue, percentage, revenue of adspend, however we work it out so that way it's fair. Uh, there are some projects that um, partners in, I mean literally we set up a company in LLC and I own stock in their company and they assigned stock over to me. Um, and there's projects that I get a retainer. So how it usually starts out is I want to make sure that I like working with someone because frankly, if I don't like someone I don't want, I mean life's too short. Got Seriously, it's way too short and I've experienced it too unfortunately in the past year with friends that aren't here any longer and it made me realize even more how important it is who you surround yourself with and who you work with. Speaker 2:     12:52           So what I'd like to do is a few months, it's like a four month or so trial where they're paying the retainer and they're paying us to do the work and it's not an insignificant retainer. We're talking about 10 grand a month plus. So it's not insignificant, but they're paying me for my ideas. They're paying me to create a strategy and to mentor them. And during that we're going to build and we're going to launch something. We're going to see what it's like working together. If either any point in that time we don't like working with each other, there's no obligation. Then there's comes a point where we're launching and we're going to need to make a decision, do we want to still play together, and then if we do, here's the different ways that we can do it. So I mean that's one of the things that actually this idea came at funnel hacking live. Speaker 2:     13:42           By the way, if you haven't been the funnel hacking live, you need to be there because I can promise you that I have had a business altering life changing breakthrough it every single funnel hacking live. So I don't think you. You may not recall me telling you. I think when I was at the mastermind one time, that was when I was invited there. I was telling you that Russell made a comment about someone paying him $100,000 plus a percentage of the revenue. I remember that. That was right there. That's when that became my model. So all I have to do is hear it. They need a contract. I don't have to. All I have is a seed and I'm like, well if he can do it, I can do it too. And by the way, the one funnel away concept is exactly that. If they can do it, there's no reason why you can't do it. Speaker 2:     14:32           So all I to hear that Russell was doing it and that's my new model and that became my new model from that day on. I love it. Thank you so much for sharing that. Well, David, I can tell you we've got so many fun part for me to talk to you about this. We can go on for hours because I'm so excited and so passionate about what you're doing. A one of the things you're involved in right now is what we're launching here. Literally by the time this recording comes out, it's probably just actually going live, but this whole idea as far as 30 days.com and what we ended up doing was really going out to massively successful people like yourself and said, listen, if you lost absolutely everything, all your money, all your contacts, everything except for your knowledge that you have and the click funnels account, what would you do in 30 days? Speaker 2:     15:15           And you're one of our 30 who actually submitted a plan. Uh, I can't wait to you for you to actually get a copy of the book. It's literally 500 plus pages. It's huge. It's super, super cool. But if you don't mind, tell people just a little bit about, just a little quick section here. What would you end up doing? What would be some of the things that you would do if you lost everything? What would you start with? Well, here's an interesting thing thing, and I don't know if you know this, if you don't read my chapter yet. When I read that I got chills down my spine and I almost teared up. And here's why. Most, most people though, you'll know it now, lets people know that was me a decade ago. I literally, um, you know, I spent, I, I blew through over a million dollars. Speaker 2:     16:01           I went upside down, um, and it came to that point that if I did not stop getting out of my, I'll, I'll say it, you know, early midlife crisis and just stop and really start a business on my own because I left the franchise company to, and I literally spent about a year and a half to two years to two and a half years learning and discovering. And it wasn't to that point that I said, um, if I don't do something by the end of this month, I don't know, I won't have anything. And literally it was that point that I built a six figure business and then the six figure business became a multiple in one month. Why? Because my back was against the wall. So although it was a decade ago, I had a really hard time playing with to tell. I couldn't tell someone to do something if I wouldn't do it. So I literally scrambled during that Fourth of July holiday in July. Speaker 2:     16:59           And I pretended as if I didn't have anything and I said I don't have any contacts. And I literally walked in a place and I did. I went back to what I would do because me, I'm not going to build a funnel to sell things because what do I do? I'm an agency. I build things for other people. So my goto was literally go get a client, go do something and I and I created, which is a new business model that I believe will be a multi seven figure business model. I've got a few really cool niches where we are focused in on and I can now replicate and license this funnel to other places. But that came out of the book. I mean that came out as a school. So literally I had to put myself in the pressure and you know, as perturbation, I had to put that stress on to pretend as if. So we're on fourth of July and my family's on vacation and they're like, what are you doing? I'm writing this book. No, I'm building a new business. Speaker 2:     18:00           And, and so it is, it's, it's a new business that it's been, it's been testing and it's proving itself out. I'm making sure that it's predictable, replicatable, duplicatable, etc. And then by the way, what hap came out of that is a business that could actually run without me. Oh, thAt's so awesome. That is amazing. Because I know most agencies don't work that way. Most agencies, you're the boss, you're the owner, you're the guy who's basically got your district strategist. So I am so excited to hear all about this later. That's super, super cool. That by the way, that's wHat came out of the box of guys. If you haven't read the book, that's just my story and I give you day by day, step by step, not what I would do, what I actually did while writing the story. Oh, that's so awesome. Dude. That is so cool. Speaker 2:     18:49           Oh, can I get chills? Just that book is going to be one of my favorite books ever. We've got so many cool things behind it just because of people like yourself. We've got over 350 people have done over a million dollars in sales funnel, but it's not as cool as that is. You get, again, people like yourself who've done over 20 over $10,000,000 in a sales funnel. But for me, it's, it's the businesses and the lives of people that you've changed because of that. It's not just you as cool as you are. It's as I liquor is here. As I look around, I'm like, you've literally bless the lives of hundreds of people. I mean the people you employ now, the other businesses that now are thriving because of you and what you've done. and I just, I get so excited to see the ripple down effect of a success and I just, again, congratulations to all that you've done. Speaker 2:     19:38           It's just been so neat for me to walk you over the last three years just to. I mean, you're just crushing it and I think it's. I appreciate that you were able to take your 4th of July vacation to contribute as much and to give back and you always get back to me anytime I asked, but you were so kind to do this for us and I think it'll be a huge thing for, for those people who really want to put your back up against the wall and make stuff happen. And cOngratulations again. Well, thank you and thanks for asking and by the way I almost didn't happen because it was sent to my old email and luckily I got a voxer and then we were able to get it done. So that's probably why I had that crash and burn last minute email. If I had known a month earlier, I would've had more time, but then again, I probably would've waited to the last minute, like most people do. Speaker 2:     20:21           Absolutely. Well, as we get kind of close to wrapping things up here, anything else you want to make sure that any of our clickfunnels audience or any of our funnel hacker radio audiences wants to know or should know it. Just do it. I mean, there's no excuse. The only reason why you don't succeed is because you're getting your own way. Um, so many people say, well, I don't have money to do this, or like, I can't do this right now or have to do it my own way. That's usually after people have blown through. All of that is usually when I get the phone call and saying, I'm from your help. So if you have that dream, you know, put the right people in your corner. It doesn't have to be made, it doesn't have to be like company, they put people in your corner that they had been there, that can help you, that can mentor you and guide you and your you'll be well on your way and just take massive action, get out of your own head, take other people's advice and just connect with your audience and give more than you receive. Speaker 2:     21:20           Just one thing I learned from my grandfather is just give value, give value, give value, give value, and I say that because I've talked a lot about my grandfather and this story and also the book that I'm writing right now and love it again. Thanks so much. I appreciate all. Appreciate your friendship a ton and just so always fun seeing you. And again, thank you so much for all that you give to our community. You're always given back and I appreciate it. Done. Awesome. Thanks dave. Thanks for having me. Speaker 3:     21:46           Bye. Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to to make this better for you guys. Thanks.

Why Dave Decided to talk to Peter Pru: Peter Pru has built, grown, and scaled multiple 6-7 figure eCommerce businesses across multiple industries. He is a member of the Clickfunnels 2-Comma Club for hitting over $1,000,000 in sales in his eCommerce businesses using funnels. He's also the host of the Ecommerce Empire Builders Youtube/Podcast where he shares his tactics and strategies for building wilding profitable eCommerce businesses. Tips and Tricks for You and Your Business: Continuity plans and income building. (8:58) Sell digital products also! (10:14) Digital and physical product margins (17:30) Empire Builders: Webinar: ecommerceempirebuilders.com (18:38) Card abandonment/Stick Strategies in eCommerce. (24:14) Quotable Moments: "You can scale as quickly as you want: In some cases, you may scale to quickly." "You really don’t have a business until you have continuity income coming into that business." "If you have an eCommerce business one of the best things to do is add on a membership site on the back end of it then you get that continuity income." "It’s the idea of marrying both physical and membership sites together. It drops your costs to acquire a customer and increases your lifetime value of the customer." Other Tidbits: Peter talks about how he got started in the eCommerce business and how it has changed his professional career. He discusses the joy he gets from coaching and assisting people in transforming their eCommerce businesses into profitable ventures. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17       Hey everybody. Welcome back. This is going to be a ride for your life, so hold on tight because I have the one and only Peter Crew on the show. Peter, welcome. It is an absolute pleasure to be on here with a thank you so much for having me. I always make the mistake of getting going and having to. I wish so bad. I could just like start and not have any top. We started talking beforehand. I'm like, shoot, I forgot to hit record so you guys missed the pre stuff, but this guy's been crushing it online. It's basically a 10 year overnight success, which we'll get into in just a second. One of our two Comma Club award winners. The guy's crushing it with with publishing. You've got so many cool things I want to talk to you about is your actual funnel that you're using as far as teaching people, but again, we were just talking about the importance of impact and with click funnels that we get so excited about our two comma club award winners, but not because of ben hitting it. It's because of the impact that they have on everybody else. And so Peter, you were just talking about, you know, growing up in the Mecca of entrepreneurship and Philly, but you're talking about the impact as far as your, your second fam is. I want to start right there as far as. Tell us a little bit about the impact your feeling and how this changed your life. Speaker 3:     01:26       Well, the thing is like for so long, like as you said, my 10 year overnight success. So like I always thought I had to be like alone in this space. I didn't really have mentors in the early stages until years went by and I finally was like, you know, I think I should probably get a mentor and cut my learning curve. But then when I started publishing and you know, this empire builder brand, right, that we have going on now and just teaching people with what was working for me, like these people, I spent so much time with them every single day that it's almost like, it literally is like a second family to me, you know, and seeing them succeed, like making their first dollars online or even, you know, turning their struggling ecommerce business into something that's not profitable. A truly like the most beautiful. Absolutely. Beautiful thing. Speaker 2:     02:11       Well Peter, that's awesome. Well, little backstory here as far as tell people how'd you get started in the econ business and what did lead up to. Speaker 3:     02:17       Okay, so 10 year overnight success story. So I first got certain ecommerce, uh, when I graduated a college. So in college I discovered affiliate marketing made a couple hundred bucks a month, which was like, oh my God, like I'm making money online. Like this is crazy in college it was short, it was kind of short lived with my affiliate marketing career. But I started with Amazon Fba actually. And invested all the money I had to my name. I only had like $5,000 was everything I made in affiliate marketing and my life savings invested in Amazon Fba. Make a long story short. We'll crush it. Within our first year, we're making close to $50,000 per month in sales. Right? But unfortunately, and I don't want to tell anybody that's selling on Fba here. Maybe this was just me, but I don't want to offend anybody. Uh, I do. I'm totally good with offending people on Amazon. Speaker 3:     03:06       So the thing was I got some random, uh, I was driving to work still because a lot of when you sell an Amazon Fba, a lot of your money is constantly wrapped up in inventory. Like you're constantly having to ship more inventory. And so I was still having to work full time. Um, but I saw there was like, that was like, I'm getting there. I'm getting to the point where I can finally quit. I can finally pay myself. And it was quarter four. We're nearing $80,000 a month in sales. Like, like I was the happiest person I was driving to work. I was like, I don't even care about this place like Adelaide, it'd be more. Um, but I, uh, I got an email, said my listing has been suppressed. I was like, what? Then a couple minutes later I got another one and another one and another one. Speaker 3:     03:46       And within like 10 minutes, all five of the listings I was selling on Amazon were suppressed. And what happened was a competitor to explain to people what's that mean? Basically a competitor of mine who went on my list, Amazon product pages and they said that I was infringing on patents, but those were completely false ip claims. Right. And Amazon, they're not going to get involved in like a, you know, illegal or anything. So they just pulled the listing though, took nearly a year to get my account back after that. And it's Kinda at that point like where I kinda got into this dark period where I was like, when everybody else is succeeding around me, like, what, what, what did I do wrong here? Like when is it my turn? Like feeling pity for myself. Uh, and I realized like I was never building my own business. Speaker 3:     04:29       I was left with, with nothing, no customer data, like wasted inventory and I had nothing, literally nothing to show for that business. And look, months went by, I felt that loop that, you know, so many of us do, like, you know, you go to work, eat, sleep, and you just keep doing that day in and day out. And that's when I was like, okay, why are you seriously going to quit right now? Or you're quitting right now. I have all of the mistakes you've made, everything you've learned over these years. Just quitting. And I was like, no way. I cannot, I cannot. I literally couldn't live like another day if I did. And that's when I started learning about shopify and started crushing it. Like make a long story started getting. I started doing really well with shopify but I still couldn't pay myself. I was like, what the heck is going on? Speaker 3:     05:11       Like when I'm going to be able to pay myself here. And that's when I started learning about sales funnels and we were doing a fishing business, a subscription business with fishing and our cost to acquire a customer. And we're gonna get a little technical here. I hope that's a gift. I knew the people that have ecommerce businesses that are listening, why she appreciate this, uh, our cost to acquire a customer with our shopify store, uh, was like about 20, $25. Right? And the reason for that is because people don't subscriptional as selling a subscription on front end as a front end product is really, really difficult unless it's like you're the coolest thing in town, like barkbox fat, that font or something like that. So I realized, okay, well our lifetime value of a and average subscriber was about like a hundred 50 bucks. So we're okay delaying gratification. Speaker 3:     06:02       We're like, I will just delay gratification. We're going to get paid because we know we require them for 25, we can wait six months, we'll make our money right? And the problem with that, when you're not venture back, when you're not venture back, it's go hard and seriously, like we, me and my partners at the time, like we had to invest our money to keep the business afloat, to delay gratification. I was like that it has to be a better way. There has to be a better way. Um, and that's when I started learning about these sales funnels and I started putting in different fishing lures as free plus shipping offers, discount offers, and I was profitable already on my front end offers with the upsells, right? Selling more of the same thing. And then we just injected the continuity piece into that funnel as a step. Speaker 3:     06:45       So not only were we now profitable on the front end, right? But then we got subscribers for free. Like it was, it was. It's amazing. Like it was like that. Literally, when you understand that, and it's the same way, like click funnels kind of grew, grew as quickly as it did, is because you now know that you can grow as fast as you, you truly want. The only bottleneck is your traffic. At that point, because you're profitable already and then you're getting free sales every month on the continuity plan and that was. That's truly right there guys. Like if you. If you implement what I just showed you to like truly you can, you can scale as quickly as quickly as you want. Some cases you might scale too quickly, right? You might not be able to handle it. Speaker 2:     07:27       You know, Peter, I love what you just said and I hope those of you guys who are listening understand this doesn't apply just to people who have ecommerce businesses. It's not just a free plus shipping offer. The Peter's talking about this goes both ways, so if you have an econ business, one of the things I love what you just said is you actually need to add a back end of a membership site. I can tell you, we look at the. I was talking with Stu Mclaren the other day about memberships and he's all in on memberships and we're doing some joint metro state with him later, but potentially on some of the stuff we're looking at, but the main thing we've seen is even inside of clickfunnels, so our most successful users or those who have a membership site because it, it gets that stickiness there. And I look at Trey Lewellen obviously trade. Speaker 3:     08:06       The thing is when I saw I actually had trail on my channel, uh, but you was getting one know more about your channel where, what's your podcast or your video podcasts are just ecommerce. Empire builders just search searching on youtube or just go to [inaudible] dot com. Uh, but when I started doing this and you comfortable, like years back when I joined click, it was like one of the first, like couple hundred users. But um, he was like the other person doing it in ecommerce. I was like, okay, I'm not crazy. I'm not crazy. Like there's others. But yeah, it's when you understand that it's, it's like the most amazing thing. Like it's literally, it's hard to explain like just like this, but when you look whiteboard it out, you're like, holy crap. Like I can. You can, you can scale as quickly as you want any part of your business. Speaker 3:     08:51       And the look, the beautiful part about it is even if you have like a month of sales, let's say you have a business that's a little bit seasonal, right? But you still have those continuity plans. I can keep that, keep your business afloat, right? So we can reinvest that into advertising, pay yourself, you know, whatever I love, I've always looked at as far. You really don't have a business until you have continuity income coming in to that business and so if, if you have a membership site, one of the best things to do is to actually create a front end product that's a physical product like you just did a, whether it's fishing lures or anything else as a free plus shipping to acquire customers for that much less. And then on the opposite side, you have an econ business. One of the best things to do is to add on a membership site on the back end of it because then you get that continuity income to where you can. Speaker 3:     09:34       Again, most physical products do have some seasonality to it. It's just the nature of the beast and so it's the idea of marrying both physical and membership sites together. It drops your cost to acquire customer increases, your lifetime value of a customer. It's a huge win win. Again, I look at what we've done at clickfunnels. It's exactly how we built click funnels. We've got front end offers, everything from three different books. We've got a lot of digital physical as well as digital product. We've been, again, one of our biggest ones for the longest time is our perfect Webinar, which was a physical product, was a digital product we created as a physical product as a free plus shipping that drove. People obviously enter click funnels, which is our continuity platform, so love, love what you're doing and like one golden nugget. For those of you that do have ecommerce businesses like so digital products to like. Speaker 3:     10:18       That's a great way, especially for those of you, I have a lot of students that do like fitness stuff, like they sell fitness equipment, like if you're selling fitness with women and you're not adding some sort of digital content with it, like you're losing out on so much money, right? You can get whole membership could just be, you know, uh, you know, a membership site where, you know, they're, they're getting content every single month and like one little hack, if you guys are like, oh, I don't want to make my own content, like go find some influencers in this space. They don't have to be like huge influencers, but partner up with them, ask them to make you content. We did that for our fishing business. We just reached out to all these people on Youtube, instagram, they're shooting content, you know, recording themselves, fishing, right? Doing what they already love. Speaker 3:     10:58       So when we come along, but hey, we'll pay you $2,000 a month if you promote us and shoot content for us. They're like, oh yeah, like I already love fishing. Like why would I not take this deal right here? That's such a great tip. Oh my gosh. That is a killer. Love that idea of integration at its best. That's cool. It absolutely. One hundred percent. So you're now obviously the part I love about what you do is you actually teach, but you also do so you're actually. Yes, I understand you have. You're helping other people and your empire builders helping them build their own businesses, but you still keep doing it and I think that's the part I love most about you and your business because it's not just. I'm just teaching people how to do something I did 10 years ago, but I'm actually doing it every day. Speaker 3:     11:38       I'm in the trenches with them. I'm actually making this thing work. So I was looking at, to be honest, it's ridiculously difficult. It's, it's, but it's like I now have to structure my days like, like to the hour, like everything. Like I have certain days where all I record all my content and just have, you know, my vi like I have so many people believe it or not working on just this little leg because I just want to get. I want to get the message out there and I actually, I enjoy doing it, you know, but it's, it's, it's tough. I'm not gonna lie, it's, it's extremely difficult. Alex Sharpe and I were going back and forth on voxer this morning just about this. He just did a podcast about the million dollar myth and the idea as far as soon as you get to a million dollars, you know, quote unquote made it. Speaker 3:     12:20       It's like that's where all the problems and the complexity actually come into your business where you have to now start to systematize and the only way you can scale is by building those types of systems. So I completely understand that. And time management obviously is one of the most difficult things because you're getting pulled in so many different directions because you have so much opportunity. Yeah. Like everybody, you know, they want that seven figure business. But I'm like, like you, it's hard, like even like to run a seven figure business. It is, it is not easy by any means. It's not like, oh well I'm just, you know, have my va's now. And that was something, you know, like you start having a lot of employees, you can't do everything yourself. You got to learn. And this is a lot of people in the ECOMMERCE space, they don't, they have like trust issues, like they don't trust somebody can run their facebook ads better or their google ads or their influencer marketing. Speaker 3:     13:03       You have to, if you're running a seven figure business, you have to be working on your business, not executing like the marketing strategies, right? You have to come up with the marketing strategies and other people can execute it. Who has better experience than you, you know. So Peter, how did you overcome that? Because honestly I think every I, I went to the same situation and in multiple, the multiple business I've been through where it's like I just cannot, they're not going to do it as good as I can. They're not gonna they don't, they're not as invested as it's, I'm totally vested in this thing has to work. If they don't care, they're just getting a check. So how did you overcome that? Mentally, it was the, I'm not going to lie like it was difficult, 100 percent. It was difficult. I went through a lot of people that, um, like for example, the person, it took me a long time to get somebody to run my facebook ads for me because I love doing it. Speaker 3:     13:50       Um, and I hired people that just wasted a lot of money. I wasted a good amount of money. Um, but what I've realized is you have to go with somebody that has a reference and a proven track record. Like it's as simple as that. You cannot go to like, I wouldn't like upwork or something like that and get somebody to run your facebook ads and I don't mean to offend anybody with that, but go find somebody that specializes in, like actually ecommerce and get them to run your ads for you. Somebody that has a track record right where they can show you actually a, uh, you know, they give you a reference. You can contact that business owner and, you know, get some more information, right? Do your due diligence. If anything, do your due diligence or whoever you're going to allow into your business, you know, I love it. Speaker 3:     14:31       So where'd you get your first reference? So when I get my first reference facebook, I found my first phase, but I forget what the facebook group name was, but I saw somebody, um, uh, posts some of the, their client work that they were doing. I reached out to them, um, and just, you know, from then hit it off. Peter. That's awesome. So how large is your team right now? My team for just ecommerce, empire builders, like this digital part portion is about seven people right now. Nobody's full time but separate on seven people, mixture of Va's, people that run like, I don't run. Like for this part of my business, I don't run any ads or anything. All I want to focus on is two things. Okay. Content, right? Because I want to create value, right? And my students, that's all I want to focus on, right? Speaker 3:     15:21       Because those are the two. Those are the two driving factors. I wanted to get it. I don't want to now, you know, not waste, waste my time. Right. Running facebook ads and generating traffic and all that stuff. It is a waste of your time. Your time is much more. It goes back to what's your, what's your specialty, what are you best at, what are the things that only you can do and create content it I forget. I don't know. Did Russell like say that? And I remember I drew that out in my board and I was like, what do I need to do in this business? Right. I did like a, I did a one to do list. I and I did like a need to do list and another like I don't even want to do this list. Right. And the only things I needed to do in this business or wherever my faces. Speaker 3:     15:58       Right. Like you know, instagram stories or like you know, like creating content for the youtube channel during the pilot. Like nobody can do that by me. Right. So that was like the only thing like facebook ads, Google, everything. Like that was completely. I was like, I can hire other people that can do this, I don't need to go because like facebook ads with this portion, part of the business is a lot different than running facebook ads for ecommerce. It's much different. Right. And I was like, I'm not, I don't, I don't want to learn all this. So I'm like, you know, who's the best person running facebook ads with webinars? I'm going to go get that person. Right. So let's say if you don't tell me kind of the numbers here. So Empire builders, you've got seven different people. What's your payroll for those seven? Speaker 3:     16:39       So what's my payroll? So I have like $20,000 a month forever. I'm like, for that it's not. I think people got. So I didn't pay that much for um, like in my ecommerce businesses, it's crazy how many more hands you kind of need on this and it's maybe because of the fact that I don't want to be doing a lot of the work, right? I want to just be focusing on those core things. But yeah, it's roughly 20,000, $20,000 in Va's, you know, people that run traffic. So what's the gross revenue of empire builder then empire builders, what is it doing? Probably doing between 30 and 40 a month. Okay. So about almost half of that is going towards towards building that and I think towards us building the audience and I think that's the part that people have realized. Empire builder is, is primarily your digital space. Speaker 3:     17:38       You still have your econ business running on the side, the differences, obviously your margins are greater on the digital side than it is on the physical. Absolutely. And I'm not one of those people, like some people like cover up the fact that oh he's selling a digital product and you know, but like that's the thing. Like I always tell my, you know, my students and stuff like, no this is another leg of my business, like this is another business for me, right. My business here is to help you. Right. And then I also have my ecommerce businesses as well, like I don't want people to get the wrong message, but like I've been in the ecommerce space for nearly seven years now. That's how I found my success. Only the last six, seven months that I started even doing this empire builder thing. And some people I know in this space, they get kind of offended. Well, oh, he only wants to sell his courses or something like that. No, that's 100 percent. Not The keys. I'm monetizing a skill that I have that changed my life. So, you know, it's, you know, some people feel offended by it, but I'm always honest with my audience about it. Speaker 2:     18:35       You never have to apologize for me on that one. That's it. I love it. So I want to talk to. So let's talk more on this. So as far as empire builder right now, one of the main things you're doing is a Webinar, correct? It's a, it's a, uh, it's a webinar. Yes. Okay. So it's ECOMMERCE, empire builders.com. Is that blend? Yes. Okay. So a ecommerce empire, builders.com. It sends them to a Webinar squeezepage I love when things I was looking at obviously the registration, but big old plus get my free $3,500 per week sales funnel just for showing up. I love the idea as far as the showing up piece. How are you tracking that? I'm so, are you giving it to everybody or you only really just given that to those people show up? So it's, it's actually, honestly, it's sent to everybody. Speaker 2:     19:20       Um, as a followup sequence. But again, I think that's fantastic because I know if it must be right, if you don't know, I, I, again, I think that's important because a lot of people and I figured that's what you were doing. A lot of people like, well, I'm only going to give it to these people who show up and it's, I have. I think there's a scarcity mindset that comes into that where I can only give away my secret stuff to certain people. I am such a huge believer in abundance that just, it as soon as the person gets something, there's this law of reciprocity that just kicks in. They're going to go, oh, I didn't show up, but I still got it. I feel like I owe him something and they started. They just feel more connected to you and obviously I've seen it in, in what you're doing on youtube and how your audience is growing and everything. Speaker 2:     20:01       But again, super cool. As far as that, I wanted to talk to you about your actual, um, on your actual page as far as where they buy. If you don't mind, I'm totally impressed by it. There's, there's a couple I'm [email protected] forward slash go. Okay. Okay. That's the one on the inside. Okay. Okay. So, uh, I've had to get it super cool. One of the things I love is you're phenomenal guarantee. If you implement what I show you a shout out to a sheet for that one act bar. Again, I even see act bars award there in the back for you. That's pretty cool. But my financial guarantee, if you implement what I show you and you don't see a positive Roi within 30 days, not only will I give you a complete refund, I'll give you $100 for wasting your time. Explain to people how that. The Speaker 3:     20:48       thing is, it's one of those things where people, and I didn't realize this until I was in this space, is you have to kind of like ease people's minds, right? Because they're already going into a situation like it's an unknown situation, right? Joining, joining my program, he's like, it's an unknown, right? It's the fear of the unknown. So I want people to have the opportunity if they, if this doesn't work for them, if they don't like it, right, then they have that opportunity to back out. Right? But they look, the thing is with an, a lot of you know, you guys, it's like you just have to do it though. Like there's homework assignments in there, like if you show me you did this, I will personally look at what you did. I will personally take my time out, try and help you out. And if, if you, you know, if you choose, okay, you know what, this isn't for me, then I don't mind giving you a refund and I'll give you 100 bucks. Speaker 3:     21:32       Like, no, it's no sweat off my back. But I want people to understand like a lot of, a lot of people they join courses but they won't do like the actual work that's required. Like the thing about my courses, it's my only one. There'll be my only one. I'm constantly updating it and, and, and, and whatnot. But I can give you everything, everything you need, but you have to be the one that goes and clicks the button. It's like I can't hold your hand and push the buttons for you. Like you have to be the one that goes out there. And once this, like I always stress this to people like to get to a high six and seven figure business. Like you have to want this beyond like anything else. And maybe that's just me because I've been in this space for now. That's the reality. Speaker 3:     22:17       And I failed so many times and literally the only the past five years have I been extremely profitable, my ecommerce businesses and I tell people, I'm like, you are going to hit, you're going to hit roadblocks. There's going to be times where you're like, oh, I want to quit, I want to quit. But that's kind of where like that empire builder, you know, family kind of comes in now. It's like if you feel like crap like Sundays, that's okay. Come into the group, say what's wrong and we're here to lift you back up because there is no easy. I promise you guys, please do not. There is no easy. There is no get rich quick schemes and nothing. Okay? It's every, anything you do in life, anything. You have to give it like a hundred percent, 100, 10 percent to actually make it work for you. I love it. Speaker 3:     22:57       So how often they've had have you actually had to pay out that hundred bucks? I think we did it like five times, but it was people that just want to come in and, you know, I don't want to say, but the, like the, I get people that have access to everything. I don't really drip feed anything. Um, but I, there's people they'll come in and just like steal my stuff and just. And I hate that. That's one of the reasons I don't like it, but like the space, like there's no way to like lock it down, but you know, I, I can't, you know, I, I believe in like reciprocity or whatever. I can't think of the word, but like you know, a Karma, right? I believe in Karma. So you know, it is what it is. I'm a huge believer that you can lock it down a couple different ways, but I still believe in giving it all away. Speaker 3:     23:39       We do the same thing. I love those. I was going through it on that same page that, you know, a lot of times people just put their order form up and it just stops the order form. Everything you have below the order form I think is so killer, a just massive testimonials. What's it like to work with three different testimonials? How do I know funnels will work for you? And it literally goes through if people forget how important the copy is on. I mean, it's one thing to get a person to, to click to say, yeah, I want to buy it. It's a totally different thing to make sure they actually fill everything out and actually buy the bias. I mean, cart abandonment, especially for a guy like you has been an econ cart. Abandonment is obviously one of the biggest struggles most people face. Speaker 3:     24:19       So I want to kind of talk to you about some of your cart abandonment or stick strategies that you got on this page for this one. Um, so I had to. I had somebody set this up for me, Dave. So 100 percent. Um, I do have, if you opted in on that Webinar, there is a term, I mean I think we have probably 25, 30 different emails set up on the automations tab within, within click funnels where if they saw the page or assault if they attended the Webinar or if they missed the Webinar, sorry if the, if they attended the Webinar, but ms dot the offer. And then also if they purchased, we have different sequences for each of those. Um, plus we also have an automation tab under the, that specific order page on the automation tab. More sequences in there. One thing I think a lot of people don't know that you can do this in clickfunnels. Speaker 3:     25:12       I don't know why. Like you can send emails like based on certain people did or didn't buy from you. I truly don't think a lot of people know that tad and set it up, hey, if they didn't buy this hotel and I'm gonna, give away another one. Right? Guys, if they don't join your continuity program and your ecommerce business, you should have like some email sequences on that page and say, Hey, well here, how about we throw in this extra, you know, fishing lure, right, and you to join our program and send them back to a specific order page. Right. A lot of people, they don't buy from the first time. They will not buy from you from the first time. So take take as much like know to all the research that you have available for you. Like take them. Like if you, if you can email them, email them, right? Speaker 3:     25:55       If you'd adult span, but you should be emailing them all, you know, at least for the next three days after they saw, you know, first came in contact with you. Oh, I totally agree. Again, I love some of the that I'm going through it here. I love what you've done primarily because so often people will do just one thing or I'll put a video testimonial or I'll put some copy there or I'll put some written testimonials. You literally throw everything in. So you've got the video testimonials. You've got sales copy and then after the sales copy you've got actual testimonials. So again, the great part is you've got as you're going through it, two or three different buttons to actually as far as a call to action to have go order it again. But the cool thing is you also then have more student success stories at the bottom where it's, it's actual testimonials you've either received as a facebook message. You received them as a, as Speaker 2:     26:43       a text. I'm looking at some these other ones here and a, Speaker 3:     26:46       I just screenshot it all day long, you know, just like every time I see my screen out, throw it in there, throw it in there. Speaker 2:     26:52       Yeah. And then you end up with your 30 day money back guarantee and then frequently asked questions. So again, you take a look at your, at your page here and it's, it's as long as a typical sales copy vsl would be at, it's just on the order form. And I think most people miss out on. Speaker 3:     27:09       That's the thing, it's like use like a lot of um, people that will do webinars to just order page, like a very simple order page and that work they used to honestly do it that way, but then I was like, you know, why not just throw a bunch of testimonials and you're like, it can't hurt. And it did help. It helped tremendously. Like people want to see other people making money. I'm using this and I mean if the a two comma club awards aren't enough that you guys already shown because I already. That's Kinda like what I share is like the click funnel strategies that I use then I don't know. I don't know what else. Could not convince them money. Speaker 2:     27:41       I love it. I also liked the fact that you've got basically the single pay six figure funnels for one pay and then you also have six figure funnels for, for paid the radio button defaults to the sixth period for the one pay. How many people, what have you noticed as far as how many people take the four papers? The one thing, Speaker 3:     27:57       um, I would say it's like 50 slash 50, but I want to actually want to comment on that and I don't know if you guys see this too Dave, the people that have gone on the payment plan or like not like if they're not like a serious about it or they're just like, oh there's dipping their toe in and totally. But like I can tell you that people like, like my personal mentoring students, my mentees, like they invest a lot more money to work with me everyday. We boxers but like they are the ones I know I can serve them at the highest because you know I'm working with and they invested on, they know like hey, I just invested online like I need to make this work for myself, you know? And it's those people that I think actually see results and I've taken payment plans for things I've done in my life too. I'm not telling people don't look, don't go into debt to buy anything. But that's just an observation that I've made. Speaker 2:     28:51       Oh No, it's very valid opposite. We actually got, I was kind of curious because we got rid of our payment plans because of that one thing where I literally all we wanted, we're on our webinars. We just want people who are serious now obviously do we miss out on some? Yes, but for us it's. I've learned, Gosh, only for too many years of experience on this thing and that is those who pay play and if they don't pay, they don't play. They just. It's the craziest thing. If you think you're going to go on a payment plan and you're going to test it, you know what? I would much rather have a person have pain and you know, grant Cardone is the funniest guy in the world when it comes to data. He's like, if your credit card's already maxed out, who cares? Go get another credit card. Speaker 2:     29:31       You're already in debt. Just his mentality of sales, but I think there's some truth to if the only way you're going to get out is you've got to make an investment and if you're not willing to make that investment, and I. it's hard for some. I know even some of the people who are selling, they feel like, well, I need to give them an easy out. And I'm like, I don't know if I agree with that. I think at times, given people an easy out gives them an excuse to quit and most of them do. I'd rather have a person who's totally serious. He was gone all in on this thing. I actually had this conversation with my wife, uh, because I've got my son Chandler is 22 years old, recently married, got married in January, and then unbeknownst to me, signed up for our two Comma Club coaching program, funnel hacking live paint 1800 bucks a month. Speaker 2:     30:15       And my wife's like, Dave, you've got to tell him to stop that. I'm like, Sweetie, I'm not going to tell him to stop. I said, I don't want them to do it just because he feels like he's obligated because of my position with click funnels, but I want him to feel pain. I want him to struggle every single month, uh, to try to figure this thing out. Because without putting forth that pain, it's just, it's not without pain. People don't move and there has to be. And it's honestly like the amazing how like different. Some people are like I've had like, like 18 year olds and like I didn't discover it in a marketing team until I was 18. That's when I was in college. Um, Speaker 3:     30:51       I don't join. I'm going to put your 18. Like what? Like it's crazy how motivated like younger people are right now. A lot of people are like, they're so hungry for this to make it work. I'm so envious of them. I'm like, oh my God, eight years old man. Like I remember when I was 18, I'd, I don't think I would ever personally, um, if I could turn back time, I would tell myself, you know, cut the learning curve. A lot of people they riff. They are so like stubborn I guess. And I was 200 percent. I was to go get like whoever, whoever you, whoever has what you want, right? Whoever it is. Like if you're trying to lose weight or start a business, whatever you're trying to go find somebody that you relate to and pay them for an hour of their time, sort of getting closer to that person. Right? It's, I'm telling you like, why waste five years of your life if you could just talk to this person for a few hours every single month where they cut that learning curve for you. Right. And I wish, honestly, I wish I could tell myself I wish I could tell myself that like 10 years ago, I invested in a mentor sooner. Right? Learn what you want it. Speaker 2:     31:53       Totally agree. It's funny. I, I've been trying to get in shape my entire life and I, I dabbled again, I'm totally to the type of person you were talking about, right? Dabble with it for two or three weeks I stopped and, and so funnel hacking live was literally six months away and Russell and I, they're talking about is that, you know, I'm going to get. I'm gonna get a trainer and Russel, I work out occasionally and so we thought, all right, we're, we're actually gonna do this. We're going to go all in and, and the trainer was like, well, you know, it's x amount of dollars per month, and I'm like, no, no, no, I'm going six months into this thing. I want to pay you all up front. And so, you know, kind of at 5,000, $6,000, check whatever it is. And I'm like, I need to know I've had the pain. I don't want to have an excuse. I don't want a way out. I want to know. And then I'm getting up at 4:30 in the morning to be there at 5:00, which I hate, but I've never been so consistent in my life. Been I'm three weeks Speaker 3:     32:40       into this, three days in a row. Should I be doing more? Yes. But at the same time it's a huge win for me and against. Because I went through the pain of cutting a big check and it's a way to take accountability. It is, totally is. Totally is. Well Peter, I could talk to you all day long. I love what you're doing. You're absolutely crushing it. I love how you're publishing like crazy right now. And you realize that's your, that's your zone of genius. So congratulations on all your success. Yeah. Thank you so much for having me on here. Honestly. Um, it's crazy. It's surreal that I'm not even on this, on the podcast where it's amazing. So thank you so much for having me. My pleasure. Any last words for our audience or I'm sure they're gonna wanna know. How do they get ahold of you for. Speaker 3:     33:15       So tell me how they get a hold yet. Any last word you want to give him, your ecommerce empire builders.com or Peter Peru Dot Com. It will lead you to the same place. But one parting word got parting words, right? Is like, just be patient. Just be patient with this stuff. Don't think that anything is overnight. Like I'm telling you, I've. My success story is 10 years long, 10 years a sane person would have quit by now like 100 percent. But I can tell you one thing is, and I think about this often, I'm like, where would I be if I quit? Like, and I'm so happy I don't have that regret. Like 100 percent guy, like, I'm so happy I don't have that regret. Congratulations again, Peter. Always a pleasure. I can't wait to see you again real soon bud. Yeah, thanks man. Speaker 4:     33:57       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the people you like me to interview. More than happy to reach out and have that conversation with you, so again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Noah Lenz: Noah Lenz is the youngest guest on Funnel Hacker Radio at 12 years old. He joins Dave to discuss building funnels and his future plans of starting his own marketing agency. Building funnels for over a year, Noah started by creating political and marketing websites as learning tools. He is the owner of noahlenz.com and does contract work building funnels for entrepreneurs. Tips and Tricks for You and Your Business: Noah’s experience marketing for websites. (3:30) Building funnels to sell your websites. (6:40) Tips for creating a marketing agency. (12:30) Quotable Moments: "I should use a funnel to sell all these political websites!" "It was the worst experience ever trying to build a complete funnel in wordpress." "I started studying all these legendary marketers and that’s how I got indoctrinated into this." Other Tidbits: Noah discusses his journey from creating websites for political campaigns to building funnels for companies. Working with Maddox Publishing, Noah shares his current and upcoming projects and his plans of starting his own marketing agency. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back. Speaker 2:     00:18       You guys are honestly, I am so excited to have this podcast has been a fun one, but looking forward to all day long. So let me just introduce you to real quick to the one and only know a lens. No welcome. Speaker 3:     00:33       Thanks for having me on. I'm so excited for this. Speaker 2:     00:37       So for those of you guys, you might not know Noah. Noah is by far the youngest person I've ever had on funnel hacker radio and I think he's probably one of the youngest attendees at funnel hacking live. He's actually crushing it right now. He's building funnels for Matt and Caleb Maddix and I just am so excited just to keep on saying, well gosh, I just can't do it. I'm like, okay, well I want to bring someone on who's been doing it for about a year, just over a year now, and it has all the excuses in the world, why you can't do it, and yet he's crushing it. So no, welcome to the show. Speaker 3:     01:11       Thanks for having me on Dave. Speaker 2:     01:13       So if you guys aren't able to see it because we're doing this via video on zoom, but. So Noah's sitting here and he basically got his, his white Ipod earbuds in under armour shirt on, crushing it. Uh, and I thought, you know what? This will be a ton of fun. So Noah, I tell people, how in the heck did you get started? First of all, how old are you? Speaker 3:     01:33       I'm 12 years old. Twelve years old. Some ups. Go ahead, sorry, go ahead. Because Caleb Maddix, who taught me about video, about how everybody's needed to read dotcom secrets, and I like to put what I learned into action. So this was the one I was about 10 years old, maybe it was 11, I'm not sure. There was about a year and a half, maybe two years ago almost. Um, so I watched the video and then I go and he had his affiliate link obviously and whatnot, and I go and I go to the website and figuring it all out and my dad's like, oh yeah, I actually took a while ago, I just never read it. I'm like, oh my God. He's like, sure. So I read it and like, Speaker 2:     02:21       oh my gosh, you can do a one click up sell you my gosh Speaker 3:     02:33       photo website funnel. And I thought it was gonna be my million dollar idea, what the club was or whatever, but I was still in school and I was kind of busy and it's just about getting done with fifth grade. And so I'm like, okay, I'm going to put this on side for a little bit here. And then I'm freelance websites just on the side. I did a couple for some political campaigns and my dad's like, oh, maybe you should do more of these political campaign websites. So how should I advertise to cold call? Should I, you know, maybe. Speaker 2:     03:16       So you're 10 years old and you're creating political websites Speaker 3:     03:24       like on the side, like Speaker 2:     03:27       get it. Take me back to your younger, younger self. And how in the world did you get involved in marketing and websites? Speaker 3:     03:34       Um, so like when I sold my parents, I'm buying me a Mac computer, which funny enough is actually the computer I'm using right now, but I sold my computer because I haven't, like my dad gave me like Google sites and whatnot. Actually just found my first day. It was hilarious. Like I asked her, I said, do you want us to share your information anyways? So I started making these little websites like I never got into like video games or anything which is good. Um, but I like making these little websites and whatnot. And then one of my dad's friends was running for public office when I was like nine or 10. So I'm like. And he's like, Oh, here I'll pay you. It was like $200 bucks to build. Sure. What else do I have to do? So I make him the website, whatever. And like, okay, great. Here we go. And my dad's like, you did pretty good job with this one. And I made a few other websites for a couple hundred bucks each, but like, I'm like, oh wait, I could, you know, like I was saying before, scale political clients and then I realized I could sell websites for phones. So that's kind of where we were. Speaker 2:     05:04       So what were you, were you making these on wordpress? What type of, what were you making the websites on? Speaker 3:     05:11       Okay. So originally when I was like six and like just getting into it, I was making online google sites, which is like the worst thing ever. Um, but eventually I started making a lot of licks and I realized that was horrible. And, but eventually I just started using wordpress to open source one and that's what I use to make these websites. I remember my dad or my mom, they were at some sort of like, one of them's like musical survivor and I was at my dad's office and I'm like, no sorry, I'm working. And eventually, so it started to move and learn how to make all these wordpress websites. So last one, I first got started with this and again, like when I actually first got started with wordpress, probably like eight when I bought my first actual domain name that like whatever google sites.com or whatever. Speaker 2:     06:17       So tell me how you've gone from creating websites for political people to actually building funnels. So how did you get, how'd you get connected? I mean obviously you heard about dotcom secrets sued Maddix Caleb and his book. What made, what was the next connection? Speaker 3:     06:34       Um, so I read, I read Dotcom secrets and then I got school on June first I believe. And I'm like, okay, I should actually use a political websites. And I tried, this was the biggest mistake I ever made in anybody who's listening to this and you're on the edge about clickfunnels. Clickfunnels is too expensive. 90 seven bucks a month, two months too much for me. So I went and said, here we go, like my dad paid it with his credit card, but I paid him back, whatever. And then I said, let's try this out. And I have some theories about Samcart, like your guys' partnership, but that's just for a number of days. Come on now. Order forms are good that he can't do do. So I'm like, come on now. No, not Sam Cart, not on lead pages, let's just do it all in wordpress. Speaker 3:     07:46       And I like, it was the worst experience ever. Try and do a complete form on word press. I'm like okay, maybe Russell Brunson Guide knows what he's talking about. Maybe I should just use clickfunnels. So I hop on over over here to click funnels. I get my free 14 day trial and meanwhile I'm like, so I'm looking over it with my dad and I'm like that's true. Ninety $7 a month plan. Like so that Bourbon is $97 a month plan. So I get signed up for Edison and like lead pages and all that. So again, my first funnel and it took me like 30 weeks because I thought I knew what I was doing and I didn't want any of these tutorials, any template. Probably the first template that time like Berlin bear or whatever. But I opened up the template and I start typing in my stuff and I know how to do everything. Speaker 3:     08:48       My Dad comes over, I'm asking him for feedback because he's been an entrepreneur for a while, like coffee or whatever like that. I like a couple months later I got into actual marketing because the coffee kind of sucked and whatnot and I realized it went beyond just the design and how'd you get into the actual marketing piece? The actual marketing piece that I. I realized like I was looking over the funnels and I'm working, I'm a few months after I got started with it and I'm like, oh sure to design can be cool and a long and whatnot. But like you actually got to have marketing skills. Something like I came from a world of wordpress and onto websites I was making like just make it look pretty and you'll be awesome. You'll be good to get go. I'm like, well, you gotta actually have coffee and stuff that sells. Speaker 3:     09:50       So it was doing a bit of research. I think I was looking at it. This was a time where I really started getting indoctrinated to your guys' culture. I found your podcast. They found Russell Brunson's podcast podcast. I found all you guys' podcasts. I read like all the little small boats. I got my formal university subscription. I got all this. I'm like, oh, it goes beyond the webpages. And then eventually, like of course like this is probably not normal for a 12 year old idle. But I started, started studying like Dan Kennedy and Frank Kern and all these legendary marketers and I'm like, and yeah, I just got. I started getting inducted into it, you know, sales copy, this and that, and tell people what are you doing right now as how involved are you in actually building the funnels, the copy, all that kind of stuff. So right now to one of the main things I've been doing is working. Speaker 3:     10:51       Most Caleb and mathematics are on the team to build all of our funnels and whatnot. Um, we've had a program called the success that we've had a switch in and shut it down a couple of times and whatnot, just because of how busy we are and wanting to focus on maddix publishing and whatnot, but I've Kinda came in on the side and I'm kind of taking over almost basically taking it on as my own project, recreating the funnel, recreating this and whatnot. And we actually have codenamed it project passive income. That's what caleb named it, passive income for him. I do the work and we slid it. Um, but that's, that's kind of what I've been working on in terms of side on my auto fill out an application funnel for them awhile ago, which has been absolutely awesome. We just did a Webinar are we just did a couple of live webinars which are now getting automation, which is actually just push it over to the application, some of which has been doing in my free time. Speaker 3:     11:56       I've been kind of a marketing agency that kind of helps people with their phones and their marketing and whatnot in there for like six months or eight months. Like after I realized political funnels or call, what should I do? So to try and drop shipping in affiliate marketing and whatnot. And I realized that like I wasn't really passionate about all of this, what I was actually passionate about, what the actual marketing, not necessarily my own course more so an agency, the agency. Then basically what it is is basically a client will come in and we're going to have. So there's going to be video testimonials for them, et Cetera, which is basically going to. The salesperson will get on the phone, close on whatever. Um, there will be a step by step process. So I've found we're finding copywriters and all that so we can scale it up. Speaker 3:     13:03       So then somebody will comment over here and you know, they'll figure it out. These marketing pieces, hey guys, go get dotcom secrets, go read pages one through eight and submit what you found on that page will actually use that to go out and build kind of a traditional marketing agency. But instead it's like wrapped into idea of like step by step process like hand by hand so that they can actually get as possible. So it's more of a high ticket application program. They get to funnels built out, they vacate often cited to get the funnel done. Um, but the base package, and I'm still figuring out some packages, still just an idea in my head supplementing overstuff on. But basically the idea is look at a couple of funnels built out, we'll make an irresistible offer and basically for the price of one person they charge for everything done and yeah, they just get a couple awesome funnel still out and you know, maybe a little bit of marketing guidance along the way. Speaker 3:     14:14       I'm still trying to figure it out. What I'm thinking is, you know, possibly four thousand five thousand dollars for tuition and then in probably different packages for different kinds of offers. But we're just trying to make something that, you know, maybe even like into like the whole Click start coaching type thing. Um, which is basically like they teach you how to do it, you guys do, which is awesome. But some people just want it done for so like, you know, we just get everything we need from them and then we teach, we don't teach them. We actually do amazing converting from a copywriting standpoint. Speaker 2:     14:58       Alright. So a couple of questions here. I'm sure people knew. What the heck is this 12 year old dealing with all this money, Speaker 3:     15:08       most of it my business to reinvest into other things like ads, etc. Etc. Speaker 2:     15:21       Thing is, I am surE. I mean it's two different questions where people, one is going to be how in the world where I get ahold of noah to help them build out my funnel. So how do they reach out to you? Speaker 3:     15:31       Um, we actually sent a really special link for you guys on a different special offer for you guys. You just fill out a form and somebody on my team will actually give you a call and we can discuss different options for actually building out your funnels for you. InvesT no lens.com backslash fade and we'd me or somebody on my team will hop on the phone with you and we can discuss what would be best for you. Speaker 2:     15:58       I love it. So no, so it's a h, l e n z.com. Speaker 3:     16:04       Yeah. Speaker 2:     16:08       And so I can tell you right now, one of the main things people are going to be wanting to know is how in the world does a 12 year old had a team Speaker 3:     16:20       contractors and whatnot. Um, but you know, exact numbers. But I started on my own and then I got on. But like I realized that like, so like, like um, it's just not scalable to school starting tomorrow. It's like literally like 40 hours a week in and of itself. So lIke I can't sit here and so a lot of it's like I will instagram actually I had a big instagram following and I said, hey guys, your funnel builders, I, maybe we can cover on a couple of people here. Let's do this, let's do this. Um, but my dad also researching me a few people that he's worked with in the past, but I can actually go in and train to do different things and that's one thing like a lot of people say like surplus some train which makes sense to a degree like the facebook ads person. Speaker 3:     17:31       I'm not going to train them because I have no idea how to do that, but like the person, like I almost had like this false belief that like, oh well, you know, here's the problem, they might not do it my way and they might do it their way and then that's problem. So I kind to have been training that basically somebody my dad's work flows basically looking for some work and whatnot and in venice just more or less like they come in, you know, pay on her percentage or paying them hourly and then help me the agency. Speaker 2:     18:11       I love it. So people can reach out to you obviously had a note [inaudible] dot com forward slash dave. And then, uh, as we kind of get close to wrapping things up here, any other words of advice to our listeners? Speaker 3:     18:23       Um, no, um, I would just say keep following dave and everything he's doing on the podcast and I know guys I'm dropping in same things. They dropped some fridays, new funnel, they start the marketing secrets, black books, I grabbed all those so just keep up with everything, like it's insane. So like anytime that she would have us like biggest burst to get it, like keep up with the content so you can just keep growing. Speaker 2:     18:56       Oh no, we love you bud. Thanks so much for being on the show. I look forward to seeing you soon and take care of it. And good luck in school. Speaker 3:     19:04       Thanks so much. Text day. Speaker 4:     19:06       Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads. And see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to to make this better for you guys. Thanks.

Why Dave Decided to talk to Vin Clancy: Vin Clancy is known for his cutting-edge growth hacks and funnel optimisations. His growth hacking book raised over $100,000 in pre-orders, which he supported a 100-date speaking tour in ten countries around the world. He has been featured in publications like Fortune, Buzzfeed, The Daily Telegraph, and many more. Tips and Tricks for You and Your Business: Incorporating growth hacking into your business: (7:28) Using your group to grow your list: (10:14) Ace the game growth hacking guide: (13:05) Content creation side of growth hacking: (18:25) Quotable Moments: "When your looking to grow your business, you are looking for a way to do it on a shoestring budget." "There are two ways to grow business in this digital age, one is through content and the second is through paid ads." "Ace the game is a collection of the best 35 growth hackers in the world right now." Other Tidbits: Vin teaches company founders, influencers, and marketing managers how to grow their companies through a combination of rapid social media growth, and guerrilla community management tactics, in his private coaching groups, and through consulting with Marketing executives. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker Speaker 2:   00:18     radio. I'm your host, Dave Woodward. This is going to be a crazy, fun ride. A guy wanted to break out here. You will not believe this story. I first. I was like, you gotta be kidding me, but first of all, I want to welcome to the show Mr didn't clancy then. Welcome. Welcome. I'm glad to be here. I love clickfunnels, so everyday. I don't know vinny. He's a world famous growth hacker is literally had a world tour speaking and most importantly he's actually went basically in the UK where he was on welfare and ended up raising over half a million bucks. Is now coming over to the states. He's crushing it soon, I think. I actually, I think you're one of our two comma club. A winters are assumed close to be or something like that. Is that right? Seven figures, but yeah, we've used click funnels a lot. Speaker 2:   01:09     We love it. Yeah. Well then I think the key to all this is there's a lot more to your story here. I want you to kind of fill in the gaps and we'll talk a lot about growth hacking here. Obviously it's a huge thing we spend a lot of time on, but I want you to kind of tell a little more about your story so people can connect with you on this. Sure. So five years ago I was on social welfare in the UK or living on a 71 in British pounds a week in a tiny apartment that had no. People in America say no AC, but in England it's basically saying that because he's in La and it's burning up, it's got to be 100 degrees out there or something right now. Yeah. So I decided, okay to start an online magazine. Never really had a job before. Speaker 2:   01:54     I had no experience, had no right to do it, but decided to do anyway. Called up every university in the country, got them writing for me. Within six months we have 300,000 visitors a month. Within the year we had a million visitors a month and then I raised seed money and raised a quarter million dollars in the first round and went from being like $5,000 in debt to never being in my overdraft again, literally overnight when the money came in. So I built a team. We raised a second round, got into tech stars accelerator. Uh, I started public speaking one best speaker at South by Southwest v Two v, worked for the British royal family, did a world tour, released my first book on growth hacking $100,000 in pre orders. Um, I moved to United States on the extraordinary ability visa a, been a bit more quiet on the brand front this year because I've been building a company and it's difficult to do both. Speaker 2:   02:49     But now I'm about to do a final speaking tour for my second growth hacking book the game. Uh, so I'm doing eight dates. Canada, North America, Europe, a it. So what the heck is growth hacking? Growth Hacking is getting a lot done with very little resources. Growth hacking came out of silicon valley when they couldn't afford to do traditional ad spend, they had to hack attention because we're all addicted to our screens. I, if we can get in front of people, you can do a lot with it. So growth hacks can be evergreen, like Uber's invite a friend to you get $20, they get $20 a grove. Facts can be a social media growth hacking, so following and liking people's posts on instagram. So they come back and look at your profile and then you begin a sales conversation that way. Um, so there's a lot in here to unpack. Speaker 2:   03:39     Um, and a lot of it works well on top of a click funnel. Needless to say, I love it. Well, I want you to kind of talk a little bit about, you've done some pretty crazy growth hacks. Uh, and so if you don't mind, give some like dia as far as what are some of the crazy growth hacks that you've done to get the celebrity status that is now literally putting you in a situation to where a soon to basically walk off into the sunset and retire, enjoy the rest of your life. Okay. So firstly I was asked by a company to help them launch an APP at South by southwest and given zero money as many marketers. So I set about creating multiple twitter accounts, reaching out to everyone who was at south by southwest saying, Hey, sign up the guest list for this competition to win free beers or free food. Speaker 2:   04:28     And then we hit all the influences on south by South West. Got retweeted by official south by southwest and hour before it launched we had like over 1500 people through the door. We're the busiest by southwest and that was the only promotion just through twitter. So without paying anything, I just had four interns replying to people because everyone was saying, okay. So I realized yeah, twitter was the place for south by southwest. So I did that a second one that's, um, less explosive, but like, uh, I went to a million as a retreat in Utah, Utah, you know, anyone, luckily the event had an APP. So this is a great hack. You're going to any event or conference that has an APP, Ukiah, your intern to message every single person attending going, hey, I looked at your profile. Everyone has a profile on the APP. I googled you and you look interesting. Speaker 2:   05:21     I'd love you to meet at the conference. I'll be wearing this outfit. It is. And so that, this whole weekends where otherwise networking's awkward, you've got to speak to someone. They ended up being in finance and they're really boring. But this whole week people coming to me. Um, and uh, yeah, so that's another hack that I did. Um, what was your outfit? A multicolored coat. And I'll give one final hack and then I'll get into more usable hacks. Anyone can use it a little bit, but one final hack, my friend had a company where it's a baseball cap of a chalkboard. A how on it. Uh, and uh, we went to comic con and the idea was to get backstage and give them to all the people who are about to go onstage, so game of thrones cast with them and stuff like that. But for some reason we were there 10 minutes for a launch, but they were somewhere else maybe in Conan's room or something. So we couldn't get the hats on. The people who were about to go on stage, it was filmed live like Conan O'brien show and it last minute I realized if we wrote team Coco on the hats and we went to the front rows and implied that we will, we've Conan's team and I could keep the rows are wearing these hats, the millions of impressions we got for free. The produce, the realize as they went live what we did. And he knew my friend. He was furious. Speaker 2:   06:44     So yeah. So I think the part that we talked about funnel hacking all the time and it's been kind of the culture that we built out as far as funnel hackers and this whole idea of hacking things. And a lot of people think, oh gosh, it's kind of negative, but there's obviously a huge positive connotation to, especially from the growth hacking standpoint, when you're looking to grow your business and you're trying to find a way of, of really doing it on a shoestring budget, how do you actually go ahead and do this? And I know you've got this book coming out. It's built on click funnel saw east the game.com. Yup. So tell people, give people a little more ideas for us. What is this book about? And more importantly, they really, I'm sure my audience here is going to, what are some things I actually can do in my business to grow that? Speaker 2:   07:32     Sure. So there's two ways really to grow a business in this digital age. One is through content, second is through paid ads. Some people would say affiliates fad. I found it to be very difficult. So the first is you build a community somewhere. I still think in the business niche, a facebook group as best I think next year or maybe more difficult, but for now it's still a very hot space. So everyday you put content in that group, you get people into that group, you invite them at your talks, you cold email, you send linkedin messages and your great content in that group every day, and then you don't put links to a blog, but you post into the facebook group. Then once every five or six weeks you do a launch to a click funnels page. And that's how I built my internet marketing business this past two years. Speaker 2:   08:17     It has been the easiest six figure business. I have a belt. So that's the first way. The second way is facebook paid ads and you have your glorious leader, Dan Henry for any of your facebook ad stuff. You can walk you through that. But yeah, I've always gone about organic traffic, getting it for free. So through all those methods, building a facebook group of getting in front of people on twitter and instagram through cold email, through linkedin connections and messages and through public speaking, there's so much you can do. So are you taking your, uh, when you're on like public speaking or other places, are you driving them to your facebook group or what's your call to action? Typically. So while I was doing 100 date world tour, like the community, I was saying I wanted to go to west traffic and copy my facebook group and that's that, that's still is my main community that are post into pretty much every day because it's a bit different when there's a community rather than you just posting on a profile because you're just one voice versus many other people. Speaker 2:   09:23     But once you have a community that's known for something, people go to it when they're looking for motivation or actionable stuff. So I still don't think there's a better place. Some people are arguing linkedin is getting good for business and it is. I just think firstly linkedin has an image problem or it's just not cool and you'd really have to have very little going on in your life to browse the linkedin feed. You know, basically all sorts of control, mercy and the business stuff all mixed together. You know, like I knew my audience was on facebook or days that, that was the obvious choice for me. I love it. So like on your traffic trafficking and copy group have got 11,000, 12,000 members or whatever. And as you try to go in there, you've a very first thing you're asking for three different, uh, contact thesis. So tell people kind of how you're using your group to grow your list. Speaker 2:   10:18     So, um, so yeah, we start by doing lead magnets. So we do the Jeff Jeff Walker formula number one, we're thinking of doing this lead magnet. Should we do it? Second one is, okay, great. So here's why we're launching this third message the next day after is, is what it is. Fourth is, here's how you can get it in the fifties. Okay, it's live now on this link. And then the hype from that causes enough people to like and comment on it to drive a lot of traffic. One we did a couple of times was um, share this, if I'm sharing this and we'll send it to you. And now they got 100 shares, which is very, very powerful in the business to business space because what's great about being in the business, the business space is only a few people can mean a lot of money, millions of followers. Speaker 2:   11:09     So yeah, we have $11,000 per bear in mind. We've deleted about 35,000 people over the course of the group. If they're not active, we, we killed them off. Um, because they drag your page rank down if you have a lot of, there's a lot of marketing groups with 50,000 people and everything gets zero, zero, zero. One comment, because they haven't deleted it, inactive people, they let anyone in. It's not good community management. It's like I've been the experts in the space also save your email list. You should delete inactive people that never going to buy from you anyway. Yeah, we've looked at that from an email deliverability in actionetics. One of the things we've put in there is not sending people who haven't responded or engaged with you in the last 30 days just to increase as deliverability, it engagement, all that kind of stuff. Speaker 2:   11:55     So as far as group management, uh, what are some of the things you're doing to manage that as far as identifying who's active and who's not, as you'd mentioned, you deleted 35,000 people, how do you manage that? We had first mover advantage and uh, I actually calms how if it's still working, but there's a software called great sex and that shows you the most active members in the group. I'm just not sure if it's still working since that algorithm change. But, um, we did that and then we deleted about four months ago. We delete 10,000 in one go and we are not going to let it sit. Um, but, uh, yeah, so that's simple and you can tell people, please leave this group if you're not x and you'll get a few people to leave, but I'm going to be showing up every day and your post generally have to be getting engagement. Speaker 2:   12:46     If you get that part right, you can actually get all the other little hack, um, like people look for the magic bullet, but a lot that phrase, when you hear hooves outside, expect horses. Not Unicorns is normally the right one. Alright, so tell. So what exactly is ace ace the game. The game is a collection of the hundred best growth hacks in the world. If you're looking to grow your business, if you need more clients, if you want to blow up on social media, this is the best guide ever made for that. Now most books are normally, hey, here's some anecdotes about my life. Here's something that worked five years ago, and then I'm going to tell it in a story which goes out over 40 pages for some reason. I like most books are just like, here's my way it works for me. Maybe it will work for you and it won't work for them. Speaker 2:   13:40     My own hacks in this book, it's a collection of the best 35 growth hackers in the world right now. People who have spent $60, million dollars in ads, people who have raised $50,000,000 on a token sale, ICO, people who have built massive communities, people who do marketing for the biggest brands in the world. So I've collected all these growth hacks from them so that there's just no way that anyone buying this book and course isn't going to get a ton of value out of it because there's so many different growth hacks and people have already started to book new clients and do a lot with it and it's been amazing. So what are some of a me, a couple that I want you to basically to whet the appetite of our app or our listeners here. So they're going to go to ace the game.com and buy the book. Speaker 2:   14:25     So what are some of the, what are some of the best ones in there, but as one which connects free pieces of software. Uh, and what it does is every visitor who lands on the website, it finds out who they are, email address, finds their company, and then puts them in an email drip sequence every single visitor on your website that, that's an incredible sequence. If you imagine all the people you lose who your website and then never come back. So that's a hack I really liked. Um, so where do they get that software? Lead feeder is the top one that will find all your business. Uh, I forget the name of the second and third one, not many people use, but he's one of the biggest indie game is using a software called linked helper. So linked helper you put in your search. So I want to meet programmers in Chicago if that's who you're targeting. Speaker 2:   15:20     And then it will automatically connect with all of those people. If they accept that connection request, it automatically sends them the first message to begin a conversation. And you can do this at scale, like a tendency to connect with 100, 200, 250 people a day. So you're going to get connections back and you're going to have conversations happening completely on auto pilot and you just pop in every day and reply to the people who have got back to you. So that's a major one. A lot of people still aren't doing cold email, which is a huge opportunity area. There's software, um, we talk about in the guide, like I find that lead which will basically find anyone's email address in the world. And then there's various in the game for how to smoothly put them in their transition, put them in a drip sequence based on we make all of this a formula rather than something random and cold email as it scales really well. Speaker 2:   16:15     But once you get it right, it's easy to scale up. I love it. So when you take a look at ace, the game.com, the free plus shipping offer is. I'm taking a look at it right now. Um, so you go in two step order form, what? Where's it gonna take them to next. I'm giving the secret sauce away for the people who were going to buy it. It's meant to be a surprise, right. You know what I'm real good about transparency and my listeners are totally take the transcript. I'm actually going in and right now to buy it myself. So, uh, yeah. So you buy it for $97. There was a order bump for five weeks. Group coaching. We took that off last week because I'm retiring, but that did really well. So, um, then there is a never say die. That's a continuity membership club face the game is all the best growth hacks in the world right now, but going forward they're going to be new ones and they're updated in our private membership club face $7 per month, then you have all of my courses. Speaker 2:   17:17     So, uh, I've been doing this for about two years. There's over $6,000 worth of courses and Ebooks I've put out so you can get all of those in one package for $300. Uh, and then, uh, the next product in it is the sma, the social media automation course for $97. And then there's the thank you page. Um, I, I don't think people should send them a thank you page. I think it's a bit excessive, um, and it takes away the magic of the one click upsells. So then we take them to join our, the updates and the private community so you can connect to other growth factors. I love it. That's fantastic. So as you're taking a look, um, um, so some of the things as you're taking a look at what I'm does, the other hacks and things that, uh, what would, if a person is a lot of your stuff that you were talking about, it's kind of business to business, but person's kind of getting started and they're trying to get their own business up and running from, whether it's social media. Speaker 2:   18:19     You mentioned you, it's content and paid ads, so either either have money, you're spending money or else you're creating content. So what are some growth hacks on the content creation side that you've used? So, on the content creation side, I'm like, one thing I do, the main problem is I don't know what to write about. I can't keep consistent content. And if you might talk about it, it's, it's, it's know, it's an obvious hack, but it's just evergreen always worked. You guys read it, you type in your niche in the top right in the search bar. So whether it's programming or knitting or electronic music, there is a subreddit for everything on earth, good and evil on reddit. And then you're going to find ideas, update every single day that you can get inspiration from or make talking points. I just saw this on reddit. What does, everyone was staying committed. It's a controversial post, but you will never run out of content if you go to read it everyday, defined it. Speaker 2:   19:19     Do you know what I mean? It's strange that there's no money for journalists, but we're at a time of more press than for online. It's because all journalists that on reddit all day and find stories. That's kind of how we used to do at Planet Ivy when we're getting 2 million visitors a month. Um, but yeah, that's, that's how, that's how the biggest, when you say all, but I should come up with original ideas should you. The rest of the world. It's The Washington Post. Everyone sits on reddit. I love it. Well, I again, then I totally appreciate your time. My audience always loves her growth hacks, things they can do to improve things in especially growing your audience, growing their business. In the last minute remarks before I let you go. Um, yeah. Uh, yeah, I, I do believe in the power of growth hacking. It changed my life. It changed the game. Everyone will find facts. They can use it. All right, but thanks so much Ben. I appreciate it. We'll talk soon. Thank you. Bye. Speaker 3:   20:16     Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, why only just reach out to me on you can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dave Woodward discusses freelancer agencies and all the opportunities that exist out there for people to utilize. He talks about why so many freelancers struggle and gives great tips on how to generate leads, selling price points, and maximizing profits Tips and Tricks for You and Your Business: Freelancers: What works, what doesn’t? (2:46) Joe’s Story: Using a membership site to sell his agency services. (5:24) Rose’s Story: Building funnels for other business owners. (7:37) Cynthia’s Story: Social Media Management (10:11) Tammy’s Story: Sales funnels design, strategies and ads (12:29) Cathy’s Story: Web design agency (14:56) Quotable Moments: "There are over 12 million freelancers who are out there and are fighting annually probably for about 3 million jobs." "Right now, for a lot of freelancers, one of the things they struggle with is they just don't know how to generate enough leads; and these are people who have great skills, but they're spending all this time trying to generate leads and can't get enough leads to really pay for it." Other Tidbits: -Dave shares an audio strip from three different people who have used clickfunnels to generate and sell their service. -What works and what doesn’t as a freelancer. -Maximizing profits and lead generation. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome Speaker 2:       00:18           back to funnel hacker radio. I've been really thinking a ton about some of the stuff we've been doing and I want to change things up just a little bit here for a couple of episodes, so what you're going to find today is a little bit different at obviously you guys, you guys been list for A. I've been doing a lot of podcast, interviewed others, and I've every once a while we'll kind of intersperse some of my own bots and things into it. Today though, what I want to do is I want to address a unique group of people, and this may apply to you, may not, but it's becoming a larger and larger segment of the audience and of the world that we're dealing with and so I thought it was important that people understood how, what the opportunities are there out there and how you actually can utilize. Speaker 2:       01:00           Some of the tools and the resources available and then show you some of the success stories of what other people are doing for that. So with all that said, um, right now we're seeing a huge increase in freelancers and agencies and people who are are supplementing their income by doing other types of things. Because of this, we actually are going to be rolling out a brand new product which I'm so, so excited about it. It'll be called funnel Rolodex and there'll be hopefully launching here in October of 2018. And what it's gonna do is it's kind of like a fiverr or upwork for anything funnel related and. Well I'll talk more about that later, but I want to kind of just set the stage for that and what I dress kind of this whole idea as far as freelancers and agencies, what works, what doesn't, and how people can actually utilize some of the tools and resources that are out there. Speaker 2:       01:53           It's really maximize their revenue potential to profits and everything like that. So right now you kind of take a look as far as you know, why is, why does so many freelancers struggles so much and they just end up fighting for the crumbs on sites like fiverr and upwork and others be in. One of the things I've run across is you can take a look at these sites. It's not uncommon worth over $12 million freelancers who are out there and the are fighting for annually probably about 3 million jobs. So as I was taking a look at this, we've created a inside of click funnels. There actually is a. When you go to clickfunnels.com, there's a survey and you can take and one of the very first things out there as far as niches and verticals that we serve is this whole freelance or agency community. Speaker 2:       02:40           And as you go through the survey you'll find there's a whole bunch of case studies and things at the back. And I want to just kind of give you some ideas as far as how this is working. What's working. So what I found right now is for a lot of freelancers, one of the things they struggle with is they just don't know how to generate enough leads and these are people who have great skills, but they're spending all this time trying to generate leads and it can't get enough leads to really pay for it. So they find themselves going onto a fiverr or upwork. Uh, the other thing is when you're in that type of an environment, you're now competing for the crumbs that were left and it's all this whole idea as far as bottom, feeding up other words, you're competing to drive price to the bottom for a service that actually should be extremely valuable. Speaker 2:       03:25           And I want to make sure people understand why this is. One of the things we really want to combat right now is helping people understand that you as a freelancer or as an agency, if you're running, that you actually need to be selling your services at a higher price point and providing the type of quality that allows people to go, you know what? I want to pay that kind of a russell. I were talking the other day, it's not uncommon where we'll pay $100 just for a headline. If it's the right headline, it's the right quality because that headline, that one little headline literally will change the entire. I mean, it's the hook. It can be a little, it can be what gets someone's attention. So realize that freelancers is our, our. They've always been a huge part of my business, I know of, of Russell's as well. Speaker 2:       04:08           So what I want to kind of do is, is give you some ideas as far as what's out there. And um, what I'm gonna do is I'm actually gonna play an audio. It's actually, it's an audio stripped from some of the videos that we have on our site that talks about three different people and what they've done to actually how they've used click funnels to generate and actually build a funnel to sell their services, which is really the whole idea behind this. We have a lot of people who are spending all this money trying to create a website for, to sell their agency. It'll never ever worked that way. And you'll see a huge stuff coming out from me later this year on the whole idea as far as the death of the website, and I want to make sure that you understand that as websites are dying or in some industries they already are good for a lot of industries, you've got to find ways of actually building a funnel and how that funnel actually works. Speaker 2:       04:57           So what I want to do is I'm going to have a jewelry story. Ian, who is one of those amazing women in the world. I love working with her. She actually has created what we refer to as a lot of our funnel stories and she's got three different stories. The first one here is a case study from Joe Burnich and Joe's enrolling clients consistently right now are paying them about 2000 or $3,000 a month and his is an Seo marketing agency. And I want to have her basically tell his story. So I'm gonna. Uh, the next thing you're going to hear basically as Julie telling Joe's story about exactly how that works. Speaker 3:       05:29           Today, I want to bring you a funnel story about Joe. Now Joe is an Seo and marketing agency, business owner from Montana. Here he is with his family, and I wanted to tell you a story about how he's using a membership site to sell his agency services. Now, Joe tried to put funnels together for his agency in the past and I asked him about it and he said, you know, I just needed five pieces of software all the time and I would get paralyzed. It took too long. It costs too much money. Inevitably something wouldn't work, so every time he went to go build a sales funnel for his agency, he would stop because it was too difficult. Joe Discovered Click funnels one day from a marketer. His name is Brian Burt. Brian is a big fan and friend of Russell and he told Joe About Russell and then Joe went and bought Russell's 108 split test book and he was absolutely hooked. Speaker 3:       06:20           He saw how easy it was to build funnels. It was an all in one solution and not only that, but split testing was super, super easy inside the editor. So here's Joe's funnel on step one. You can see he's giving away a free book is free book is for business owners who are in the service industry, so they put their information in. He, he gives them the book, the book is free. When they finished checking out, then it goes to a registration page. It says, hey, three secrets to get more high quality jobs in 2018, so they register for the Webinar and from there they go into the big West Academy. Now this is a membership site, so he sells a membership where he teaches business owners the basics of seo, google ranking, facebook ad domination, things like this. So his membership doesn't make a ton of money, but the. Speaker 3:       07:08           The funny thing is that his membership actually teaches his customers about the things that is agency does. So he gets a little revenue, he gets the leads for free, but then what ends up happening is the customers realize just how much work it is and so they want someone to do it for them even though they understand it and they're learning. So we sells them on services that are two to three k a month. This is brilliant. He's making money getting as leads for free as well as closing his high ticket sales. Now Rose is another agency owner. She told me, she's like Julie Click funnels. It gave me my freedom. She worked as an oil and gas engineer for 14 years and then she started building funnels and she loved the technology. She saw how easy it was. Now she is the funnel nerd and she's making a proximately, 100,000 dollars a month in her agency and she is not us based. Speaker 3:       08:01           So for her, this isn't near millionaire status and she is exclusively building funnels for other business owners. So I'm both. Joe and rose did not need to know code fancy design. They didn't have to hire their own tech team. And you know, what is so amazing about this is that as business agency owners, because they're selling agency services, um, digital marketing, Seo web, all that kind of stuff, they're able to use click funnels for sales funnels in their own business as well as building sales funnels for others. They're not only are they not wasting time, but they're making so much more money. In fact, uh, the funnels are generating leads, helping them close sales, and they're also starting to make affiliate revenue because when they set up their clients with click funnels, they're getting money from the clickfunnels affiliate program. In fact, you can make about 450, $6 per year per customer that you sell quick funnels. Speaker 3:       09:01           So if you're a website designer, graphic designer, sales funnel designer, videographer, you can make a simple funnel where you send people into a low cost membership site where they start to learn about all the services that you offer it. And the funny thing is psychologically we expect that people won't hire us if we're an agency because we're giving away the content. But usually the opposite happens. They realize, oh my gosh, this person is actually, you know, really talented and this takes a lot of work and time, can you just do it for me? And so the education process in the membership not only provides joe with revenue, but also helps him close the sale. Now, if you're a full service digital marketing agency and maybe you don't want to do a membership, you don't have a product to sell, maybe you want to just start focusing on building more sales funnels for people you can be like rows and you can create the simple, get a quote funnels what I'm calling it, where she has a service page, a little, a little, um, survey element to ask what they're interested in and then it goes to a video sales letter and explainer video. Speaker 3:       10:05           And then they hop on the phone with you. All right. What'd you think of the crazy? This next door I want to let you know is actually from synthy Marion. So Cynthia, Cynthia, a digital hold nine to five job and is, has really been able to replace her income and now has the income and the flexibility she needs to, to raise her kids and to be a stay home. Stay at home mom. And she's a social media manager. So Julie's not going to go ahead and tell you cynthia story here as well. Today I want to bring you a funnel story about Cynthia. Now, Cynthia, it's a social media manager as well as a single mom. Now she told us that she had to work full time and are nine to five like most of us and as a single mom, you're carrying the weight of kids and a job and all the other things without an extra parent to help, so as you can imagine, time was definitely a resource she was limited on. Speaker 3:       10:57           Now one night she discovered click funnels on facebook. She'd heard about it from some friends. She wasn't really quite sure how click funnels or sales funnels would work for her, but then she started to do some research and what she found completely changed her life. There were lots of people working virtually in jobs like a social media copyrighting, facebook ads, virtual assisting. These were remote jobs where you could work from home, but do agency work done for you services for business owners, especially online business owners. So Cynthia decided to get into this world. She thought she would start with social media since she really loves social media and got a little bit of training on how to do facebook specifically. So here is her funnel, very, very simple. You can see on page one, it says social media marketing for local businesses, book your free facebook make over now. Speaker 3:       11:49           And so she gets name, phone number and email address. She has a little video, she has little countdown timer and she gives this away for free to get the lead. Now once they opt in, you can see that it says, schedule your free make over in our calendar. You Click that button and choose your time and it takes them over to her scheduler. So I asked her how this was working to attract new customers and she said that she's currently making $3,000 a month from the clients who come through that funnel and get their free facebook may go over. So obviously what she's doing is selling them services on the back end. And she said that's more than her full time income, but she's doing it in half the time. Now, Tammy is another sales funnel, freelancer. She had the same thing. She realized that there was, there were all these remote freelancer jobs in sales funnels and ads and social media. Speaker 3:       12:39           So you can see here she chose sales funnels as her specific industry. You can see her services page here where it says work with Tammy, she offers digital marketing as well as sales funnel design strategy in ads. When people hit the I'm ready or the get started button, it takes them to her calendar where they book a 15 minute discovery call. Now on that discovery call, she sells a $500 VIP business intensive, which basically is a two hour project intensive where she helps them build a strategy for their business and build a report. Um, and she's getting $500 to build this. Now this vip funnel completely changed Tammy's business and helps her generate leads. It helps her get paid to actually do the planning and strategy. And if you are an agency or a freelancer, you know that that whole pick your brain syndrome can be really problematic because people expect to pay you for services but not for your brain. Speaker 3:       13:33           And yet that's part of the most valuable part. So people are paying her $500 per session. And the best part about it is that once that session is over, she's able to sell her high end $5,000 done for you proposals, and she closes the deal. So neither Cynthia nor tammy and needed to understand code fancy design, and they didn't need to hire a tech team or a marketing team to build their own funnels. They're also able to recreate funnels for their clients, saving incredible amounts of time, overhead and money. They also both sell the click funnel software as part of their agency offerings and they're getting about 450, $6 per year per customer that they sign up. So if you are like Cynthia and Tammy, if you're a freelancer or small agency, you too can create these very simple service based funnels where you offer something for free, whether it's a free discovery call, a free facebook makeover. You get them on the schedule and then you upsell them to hire programs and offers. Speaker 2:       14:34           Last but not least, I want to share it with you, Cathy Olsen. Kathy Wilson is generating her leads on autopilot. And by doing that, she's able to spend more time providing massive value to our clients and to her to get new clients as well. So she works in her whole thing is really more a web design agency. Speaker 3:       14:52           So Julie's going to tell you kathy story right now. Today I'd like to bring you a funnel story about Cathy. Cathy owns a web design agency and she's a talented web designer, but her biggest struggle was always trying to figure out how to handle a full plate of clients and generate leads at the same time, if you've been in this industry at all, any kind of service based. Usually when you're fulfilling orders and services with clients, it's really hard to go out and get leads and then you run out of clients and then you go chase leads and it becomes this really vicious cycle. So that was Kathy's issue. She also said she had no low end offers and so when leads would come in and they weren't able to pay for her high end webdesign, she had nothing else to sell them. And so the lead would just go away and she would lose out on, on the money. Speaker 3:       15:37           So Kathy discovered click late one night on facebook. In fact, I know Kathy, I was the one who introduced her to click funnels. She was at an event and she was hearing about sales funnels, but just didn't understand how click funnels could work for a web design agency. She doesn't build funnels. She builds websites. So how is this going to work? Well, eventually cathy started to learn, she read Russell's books and she realized that she could create a low end offer for all those people who couldn't afford her high end web design. So she created a 50 perfect brand pairings free guide. You can see it here on the left. And then on the thank you page, she offered a $27 logo template project. Think of this, almost like a template where you can print it out except you don't actually have to print it. Speaker 3:       16:23           So this was $27 and she would teach people how to use the templates and how to create their own customized beautiful logo. Super affordable. So you can see here, brand designer for a day, kickstart order form. She also had a little order bump where she would add the social media pack version for an extra $12. And then on the next page she offers a one time offer for a web template training program. Maybe you don't want to have a full high end web design, maybe you want to do it yourself. And that was $97. She's generated over 7,000 leads and made $40,000 in the last three months alone. So this has created an unbelievable amount of revenue as well as leads. It's created so much visibility that her web design business is always packed with a waiting list of two to four months. So the sales funnel has generated revenue generated leads and kept her agency completely packed all on autopilot. Speaker 3:       17:22           So Kathy did not need to know code. She did happen to know fancy design, but she didn't need to know fancy design. She didn't need to hire a tech or a marketing team to create this automated sales funnels that served customers that she wasn't able to serve before. As well as generate leads for her high end website design company. She also opened up this entire market of people who might not ever buy her high end services, but that's okay because she's continuing to create other small do it yourself products to continue to serve that customer Avatar. So like Cathy, if you're a web designer, graphic designer, sales funnel designer, videographer, maybe you can create some lower end products and a funnel like Kathy has done where you offer something free, low cost and in a one time upsell to generate leads and revenue for your business. Now, if you are a full service digital marketing agency and you do not have a low end product to sell, that's okay. You can still give something away for free and then on the thank you page you can offer a demo case study webinar. You can offer the gift and maybe a video sales letter and invite them to get on the phone with you so that you can sell your done for you services. Speaker 2:       18:35           So understand these three stories. These are the types of people were running across all the time. Her utilizing click funnels and what we find for a lot of people is you have to find a way of generating leads and then you've got to nurture those leads and too often people are spending a ton of traffic on facebook or other things and ascend into a website where a person gets lost. I want to make sure you understand the importance and the value of a funnel and if you need more information on this, please, please check out clickfunnels.com and you can actually go through the survey. You can get a ton more detailed information on exactly how all this works, but the whole idea behind this is making sure that. I mean there's already templates for agency owners specifically in there, so you can pick your sales template. Speaker 2:       19:16           You pick the page design, go ahead and you basically. A lot of guys understand you're gonna, modify your page. I can say one of the big things we've seen for a lot of agencies is even membership sites and how they're actually working in helping them, but the most important thing is what you'll be hearing me spin a ton of time in October talking about, and that's the whole idea as far as followup funnels, but with that said, I get, I encourage you guys take a [email protected] and go through the survey and see which of the 10 different verticals or niches that you're in. I appreciate your time today. Again, this is a kind of a different type of a podcast that I've done in the past. Please leave me comments. Let me know what you think of this. If this is helpful for you. I'm trying to provide other people's stories in a very quick, in a quick manner that you can kind of capture them and see how it actually would help you in your business. Have an amazing day and we'll talk soon. Speaker 4:       20:06           Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview, more than happy to, to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Bailey Richert Bailey Richert is a business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value and generating income by sharing their life experience, knowledge and passions with others in a manner that supports their ideal lifestyles. Tips and Tricks for You and Your Business: What Bailey Learned From Her Experience: The Takeaway (6:35) The One Funnel Away Challenge (20:33) Business Implementation: Going Forward (25:25) Quotable Moments: "The one funnel away challenge is going to help people understand the power of Clickfunnels for their own business." "What you are going to take away from these individuals is amazing. We have 30 different speakers in different niches." Other Tidbits: Bailey discusses how she is able to coach people, supporting their lifestyle plans. She discusses the 30 Day Summit and what it is all about. Bailey discusses how much she has learned from working with her clients and the value they bring to her. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome. Speaker 2:     00:18         So excited to basically have everybody here. We are doing a behind the scenes of 30 days.com. So once you guys probably know who I am, I'm Dave Woodward. I'm, I run a lot of our business development opportunities over here at Click Funnels and all the top line revenue stuff. Always having a lot of fun. This is by far been one of our funnest, most exciting things we've done in a long, long time. What I want to make sure is that you guys see and understand behind the scenes of how all this happens. So with that I wanna introduce to you daily. Richard, how are you doing? I'm doing great. How are you? I'm so excited to have you. So, uh, most people don't know that much about you. So those guys just don't know about Bailey. Bailey actually has been a business coach for infopreneurs for quite some time. And also one of her specialties actually is doing this whole virtual summits. So last year at funnel hacking live, she was sitting in the audit. In fact, you know what Bailey, instead of telling your story, you shared your own story of what it was like and how all this thing came about. Speaker 3:     01:12         Sure. So funnel hiking live. Two thousand 18 was in March down in Disney world and it was an absolutely incredible event and I was sitting there. This was about the third day I was over on the right hand side of the stage because I'm not one of those people that loves to be all claustrophobic in the middle and I'm sitting there and I'm looking at all of these incredible speakers, but I'm also just positioned in a way that I can also see everybody else in the room and I'm thinking to myself, there's only 3,500 people here I think was the number of attendees. And I knew because I've been a click funnels members since 2015, that we had over 62,000 users at that time. And also hundreds. You know, thousands of people here in this facebook group, and I was thinking to myself, you know, this is just crazy to me that so many people aren't going to be able to see these awesome speakers and something needs to be done about that. Speaker 3:     02:03         I said, click funnels needs to host a summit, wrestled needs to host a virtual summit. I'd already been doing virtual summits in my business for a couple of years. I figured wrestle, obviously knew about them and he definitely did. Later, many weeks down the road after he and I connected, he told me that he actually used virtual summits to grow his business when he was just getting started, you know, decades ago. And so it just so happened that I knew Julie Soy and I'm sure everybody out there in the clickfunnels community. That was Julie. But here's the thing. I know Julie because of a summit that I had done for my business two years earlier, so some. It's a really fantastic for networking. And I reached out to her and I said, Hey Julie, I had this crazy idea. I said, I think Russell needs to host a summit, but no, Russell doesn't know me from Adam and I definitely wanted to run this idea up the flagpole first to see what you thought of it and she knew that I knew summits and was like, I think it's a great idea, so you know, jump forward a of weeks, months later, and we ended up coming up with this 30 days idea because Russell had already been thinking about how he could bring the knowledge of his two comma club speakers to a greater audience. Speaker 3:     03:13         And so he had already kind of thought about doing the 30 days book and when I came onto the scene I said, why don't we do a book and a summit? Why don't we add an interview portion to this project and really let the speakers be able to tell their own 30 day plans as well. And so what you guys are seeing [email protected] is the, is the result of all of that? Speaker 2:     03:35         Well, I am so excited. I'm sorry. I keep looking over my other screen here. Trying to make sure I've got everything working, but the kind of most excited about is kind of going behind the scenes. Let people know exactly how all this happened. So with that said, I'd like to first of all, for those of you guys who aren't familiar with, uh, the whole 30 days summit, um, what I want to do is I'm gonna actually show you here to the video. So I'm sharing my screen here and let this come up so you guys can actually see the video that Russell did that kind of tells the story of exactly how this works. What would you do? Speaker 4:     04:09         Imagine this. You suddenly lose everything, your money, your name, your reputation, you have bills, pow high of people harassing you for money over the phone. And all you have left is a click funnels account and the Internet access for 30 days. What would you do with nate? Number one, day number 32. Save yourself. It's an interesting question, isn't it? I'm sure that the assets 100 different people, I get 100 different answers. What might work, but what about people who have already done it? People who started from nothing actually created a click funnels account and eventually made it. What would they do? They each had already lived it. What would they do if they just start over again? Right now, I decided to run an experiment. I send out an email to over a hundred people, but not just any people. People who'd actually already wanted two comma club award, meaning that made at least a million dollars inside of a single sales funnel. Speaker 4:     04:54         I want to know exactly what they would do to get back on top data. Number one, what would you do day number two, date number three, four, five, six. All live today. Number 30. If you had to start over again today, which is your marketing and your photo building skills, what would you do to get back into the two comma club? Again, from the hundred emails I send only 30 people responding back. The eastern sent me a detailed step by step process of what they would do, starting with no product, no list, no traffic, no funnel, and then detailing exactly what they would do and why they would do it. In a simple step by step process, each of their 30 day plans, so different to eat, some lead you on a path of absolute certainty to success. I honestly don't know how anyone are any of these 30 day plans could possibly not succeed. Everyone who's ever tried to make money online needs to see these experiments. Anyone who's ever had a click funnels account now has execution plans to get them back on top. Just pick any of them and follow the path where you are today, all the way to the stage where you receive your two Comma Club award at funnel hacking live. Find success with click funnels and no longer a matter of luck. It's an absolute certainty. Speaker 2:     06:06         I love, love, love, love, love that video. Oh my gosh. So much fun. So I want to make sure people understand exactly behind the scenes and how all this came about. So you told us how that Kinda gets started. You now understand exactly what was proposed to our 100 of our top two comma club award winning a award winners and basically 30 plans. So what I want to find out from you, as you went through this, you had the opportunity to actually interviewing them. You created the book, you created all the crazy content, the assets, everything. So tell people kind of what did you learn out of? You're pulling all this stuff together. Speaker 3:     06:39         Oh my goodness. First of all, even though I have been a coach for a couple of years, the amount of stuff that I learned from these people is crazy. So even if you are thinking like, I have a successful business, I'm making six figures a year, you still need this because what you are going to take away from these individuals is ridiculous. It's amazing. But here's the thing also, you know, we have 30 different speakers and they're all in different niches, right? But they're all in different industries. You know, we have some people that are doing info products, some people that are doing ecommerce. Even when I was interviewing somebody who was working in a different niche than I do in my business or in a different industry, even, I was still able to learn something from them about the way they've designed their funnel or something about the way they're using social media to promote their business. Speaker 3:     07:27         So there's something to be gleaned from every single interview even if you don't exactly do the same thing. And one of the biggest things I've learned is that as I was looking through all of the speakers plans and I, you know, I read every single plan, that $600 book everyone's getting. I've read that at least three times and having of course recorded the interviews and then edited them and watch them over and over again. I feel intimately involved with everybody's plan. You start to see these repeat concepts over and over and over again. You see that these people who have gotten to the two comma club or doing certain things that are getting them there. So you know, we are seeing every single speaker almost talking about their dream. 100 talking about partnering with affiliates. And if you're not partnering with other people in your network, then you are missing out on money. Speaker 3:     08:15         You see them talking about using auto webinars in order to sell info products and how they're, you know, getting success with those. Um, how, if you need to be getting testimonials for your services and your products. Me Actually, when I was going through these plans, how many speakers were like, oh yeah, the first week I wouldn't be going to get testimonials from people that I've worked with in the past from people that know me from people that, you know, can be character references. Even that's something that they would be going after. So then it was, it was such a huge learning curve for me. I guarantee you you are going to learn something new. Guarantee it. Speaker 2:     08:50         I love it. Well, I'm so excited. It's, it was more or less safe that it totally kind of blew my action. We made a mistake, to be honest with you. So what was supposed to happen was. So the way the funnel works is you sign up, you register for, for the opportunity basically to get involved in the summit, which isn't going to take place until the 17th, 18th and 19th of September and but if you, once you register, the first op he have is to actually buy the book that Bailey was just talking about and that whole idea was to buy the book of every single thing has been put together literally 600 pages. It is this massively thick book we're having. It's still, I'm waiting for the original to come here. I'm so, so excited about it. But you got that and then you also got put into the members area where it had all the videos of every single person and their daily plan as far as exactly what was supposed to happen. Speaker 2:     09:42         And then also get signed up with one funnel away challenged with Steven Larsen and Julie Coyne and Russell. It starts in October. Where we screwed up was those people who bought, they weren't supposed to have access to these videos until September 17th. So the member's area went live and people got access and in a way it's been a good thing because people are so, so excited. Oh my gosh, I'm getting blown up on facebook. I'm getting blown up on my personal message. Everyone's going, oh my gosh, trait loads was just the most amazing mind blowing thing I've ever seen. I mean, everybody's. I was going through this thing. A lot of the feelings are going, oh gosh. See Spitzer meagan's one. It's. Anyways, it's been going crazy and I'm excited because it allows people the opportunity of really being a part of it. And I think that one of the biggest problems we run into these days is, is everyone kind of talks about, well, it could happen and maybe. Speaker 2:     10:32         And it only works for them. And I remember, Gosh, 10, almost 12 years ago when I first got started in this. I have those exact same questions. Those same concerns. It know it. It's, it's just the lucky people. There's some secret to this whole thing. I can't figure it out and I'm frustrated and I keep sitting here going, gosh, there's got to be some way. Something I can do and nothing seemed to work and so I love the idea of Louis saying, yeah, you've already made it, but let's strip it all away. You don't have your friends, you don't have your context, you don't have anything. Nothing but a clickfunnels account and that's it. And Internet access. That's it. So what are you going to go and Bailey? I think the part I've loved as far as working with you on this one, you are so thorough. Speaker 2:     11:12         I mean one of the most thorough people I've ever seen when it comes to pulling this together because anybody who works with us understands we're real good with macro, but we let you run with it and you did such an awesome job. I was. I was so impressed with your ability to literally extract out of these people day by day what they would do. I, I, I remember we first rolled this thing out. I was kind of questioning going, I don't know how transparent these people are really going to be. How did you, how did you get them to really spill the beans? Okay. Well, first of all, they wrote the plans first actually, so we didn't just dive into an interview. For those of you who have youtube interview channels or podcast, you know that if you just go in and start chatting with someone, you're not going to be Speaker 3:     11:54         getting the best value out of them. You have to come prepared as an interviewer. So the first thing we did was we actually had them write the plans and let me tell you, Dave, I did not let them get off easy and Julie will tell you this too, because I would message her and I would say I don't think it's good enough and I would really, I would do that and I would go back and I would work with everyone and I would say, you know what, you, you, you skimmed over this. I want to know more like, let's dive deeper into this and I really want to flesh this out. So I really made sure that the plans were top notch. First. Speaker 2:     12:24         I'm gonna interrupt you because I actually had a couple of people come to me and going deep, whose bailee and ask you, who are you sure, why do I have to do this? And again, none of these people got paid to do this. No, it's literally out of the kindness of their heart and in their generosity and giving back to the clickfunnels community. But they're like, you know, Dave, I don't have the kind of time to go through and create the kind of plan that she wants. She wants it literally like day by day by day. And I'm like, listen guys, please, please just do me a huge, huge favor and just bear with us and most importantly just pour your heart and soul into this thing. And in fact, I was talking to David Asarnow. I'm just a few weeks ago, and he was. He was talking about the fact that he literally was on this fourth of July vacation and shut down his whole, he's old families out there and listen, I'm going to do this. And he's actually taking that is going to use that to create a six figure business out of the business plan that he gave you. So congratulations on your ability to pull that out. Speaker 3:     13:22         Thank you. And you know, when Russell even said, I think he says in the video where he mentions in some point that we asked 100 people, we really did. He's not just saying that we really. Yeah, we really did contact over 100 different people, two comma club winners for this and a lot of them were like to write such a detailed plan is, it's a lot. So the fact that we were able to get like 30 detailed plans up to the caliber that I wanted, I was, I was thrilled. Speaker 2:     13:51         Well you did an amazing job and I think again, it's a huge tribute to you. It's also massive tribute to just the fact that they care so much about our audience. They're not. It's their way of giving back. And I think that's the part I love most about this. We joke around all the time about our whole click funnels and the ability that it actually, it, it's really there to help other people and I think once you've had success, the most important thing is to grab a hold of someone else. I'm pulling up to your same type of success and this is a huge tribute to them and all 30 of them for doing it, uh, because I know how much work it was. And again, I thought it was just fantastic. Speaker 3:     14:30         Yeah. And it's like you said, they did not get paid to do this. They put in so much time writing those plans and then doing the interviews and everything else in order to be a part of this. So we're really grateful. Speaker 2:     14:41         So one of the things that you learn in doing it. Speaker 3:     14:43         Oh man, so much. So first of all, I want to say that I feel like we're sleeping on a really important part of that membership area that I feel like people aren't paying attention to. You're getting access to all the interviews, but there's also a second interview, a premium content interview that I recorded with every single speaker. It's actually a little different. It's a screen share interview where they are actually walking me through inside of clickfunnels accounts, how they set up their two comma club funnels and I feel like we're not making a big enough deal about that because honestly I learned so much from watching them for. So for those of you who are even saying to yourself, well, I've been on click funnels for like five years, four years, however long we've even been around. I think with click funnels since the beginning too, and I'm telling you that I learned so much about how everybody is structuring their funnels. Speaker 3:     15:35         That gave me new ideas, that gave me a new design ideas and all that stuff. So just as valuable as the 30 day plans were. I learned so much from actually diving in and learning and you'll see when you watch the interviews, I don't shy away from the questions. I'm like, wait, why did you do that? What plugin is that? Where does that step lead next? Tell me about that so that you can actually see exactly how it's done. So I mean they were literally funnel hacking themselves and there's so much value to that because when we funnel hack someone else, we have to make assumptions, right? We have to look and see what they did and we used to say, well, it looks like this goes here, and I think this is why they did that, but when we had the two comma club speakers funnel hack themselves, they were able to reveal their secrets and they did. It was cool because they didn't just say, oh, well, you know, we made it green because it's a color. I like. They would say, no, we actually split tested this headline versus this headline and this one was better. We made it this color because of this reason. We did this because of that, and to learn all of that knowledge for a funnel builder invaluable, invaluable. Speaker 2:     16:41         Oh, you know what? I really appreciate that because you're right. I think we've kind of. We haven't focused as much on that as we have about they're going through and creating their plan and then the one funnel away challenge and then having the actual videos of the videos that you created with them going through it. So I, I appreciate that. I'm going to make sure we'll reach out to everybody and let them know that. I think the other really cool, crazy thing out of all this is when we originally I thought up this whole idea, we thought we don't promote the second we do everything else where we're just going to wait 40 percent commission and then literally two days before is we're setting up the affiliate center. I sit there talking to Russell. I'm like, anything else you think we could do to really entice people to get involved and promote this? Speaker 2:     17:19         He goes, you know what, Dave, we've never done this before. I'm like, oh no, where are we going with this Russell? Because listen, I've never ever done this. I know, but let's. Let's do a hundred percent commission. I'm like, what? You got to be kidding me? We're losing money on this thing. He's like, no, I want to do it. So we actually are doing a hundred percent commission where they actually get 100 percent xo. Once you opt in, the very next thing that happens is you need. Then you go to the option to buy the book and to get access to the membership site and in that membership site, get their plans, get the but most importantly, get behind the scenes of Bailey going through their actual two comma club funnel in clickfunnels with them. You get all that and instead of us typically keeping 60 percent, we are give a hundred percent. So you sign up for that cost you 100 bucks, you get all that and you get the hundred bucks back. The craziest thing is we're now seeing, we've done almost $300,000, 3000 copies of the book. I thought we actually had to order some more books day. I only thought we were gonna do too fast. And so, um, we've had to order now order 10,000 copies of this book because of the crazy impact it's having on so, so many people. But Speaker 3:     18:26         it's funny, Dave, because whenever me and Russell and a couple others in the voxer we're talking about like how many books to preorder and people were like, I don't know, 1000, 2000. I knew in my heart and in my head I knew it was going to be more. I'm like, I just, I know from just the power of doing summits, but then also just the value. And then when you made it 100 percent commission, I'm like, nope, we're doing. I know we're going to do more. I know it. Speaker 2:     18:50         Well we are far surpassed 5,000. Between five and 10,000. It's kind of where I think we'll be here. And that's crazy considering today's the 10th of September, we started this on the sixth and so it's been, we've got 10 more days in this thing and I mean it's just. Anyways, I'm super excited, super appreciative of view and I think we'd really have to focus more on is that those two comma club winners, Ashley funnel hacking themselves. I'm going to make a pointed out today. We'll go out to them. So for those of you guys who haven't, for some reason I haven't purchased it, you can go to 30 days.com, you can get a copy of the book, you get access to the virtual summit a, I'm going to end up taking this off. We'll strip the audio. This will put this on a funnel hacker radio, and so those of you guys would listen to it. Speaker 2:     19:31         I don't even know if this is going to be live. If you're listening to this by the time we get posted, but realize that we want to make sure that if you want to be involved in this, go to 30 days.com by the book and then if you want to go ahead and share it with other people. The part I'm most excited about after all the crazy work that Bailey's done on this, we. Then one thing you have to understand here, clickfunnels is things change all the time. This was not the original funnel. This was nothing. Original offer is changed like four or five times and I appreciate barely being so patient with us because we continue to change it all the time, but uh, so now we have the one funnel away challenge. It starts October 18th and it's going to be really a fun product, our project. So now you're going to go through basically learning about these 30 days and then he get Stephen Larsen and Julian Russell. They're basically coaching you through implementing your own 30 days. And so again, this wouldn't have happened if it wasn't for you. Bailey. So again, massive. Thank you to you. Speaker 3:     20:22         Thank you. And thank you guys. I click funnels though for helping me see the vision through like, you guys believed in it just as much, you know, it was awesome. So Speaker 2:     20:30         any other things you can think of? The people who need to know about this. I would also just say, you know, this makes sense. Speaker 3:     20:35         Fantastic offer for cold traffic or even warm traffic because even if somebody is not necessarily familiar with the click funnels culture and doesn't necessarily know what the two Comma Club award or the dream car award is, everybody wants to be a millionaire, right? Everybody wants to have that seven figure funnel and so the idea of 30 millionaires really coming together and sharing their secrets in business is very, very appealing to even the more cold traffic parts of your audience. And what I would also say is keep in mind that you're not just making those 100 percent commissions on the sale, but sticky cookies guys. I mean because the one funnel away challenge is going to help people understand the power of click funnels for their own business. Because once they get that funnel launched and they really start to see the incredible value that click funnels can bring to their business, they're going to stay and you're the one that's going to be reaping the longterm commission of that. So if you are an affiliate and you're not promoting this, I don't know why because this is one of the best offers. I think you could promote as an affiliate. Speaker 2:     21:39         I love it. So I have to ask. Out of all 30, who is your favorite? Speaker 3:     21:43         Oh Man. I don't even hate. I don't even want to answer because first of all, all of them or so were so good. Everybody's been talking about trey. Trey Lewellen. I think his is one of the best because to me it was. It was so different. It's a little bit different than what we normally hear, I think, and he has a really actionable plan that anybody can do. I, of course, I absolutely love Julie. She talks about being a service provider. If you are just getting started in business, how you can really bootstrap as a service provider. Spencer meekum talks about affiliate marketing. I mean, Gosh, I don't want me on the spot. That's not even fair. They're all incredible for for completely different reasons, which is one of the unique aspects of this event as well. You know, if if every 30 day plan was the same, it would be. It would be boring, but trust me, that is not the case. Every single one is so different and yet you will find a successful elements running through them all. Speaker 2:     22:40         I again, I totally agree. I think the part that I, I liked the most as you were mentioning there is they're each different. The other thing is they're all different verticals. They're all different niches. It's not like these are just people selling info products. I mean, you've got Amazon sellers, you've got affiliate marketers, you've got book publishers, you've got agencies, you've got chiropractors, real estate. I mean, I mean there's something for everyone. It really is, and I think that's the part I thought was really the most important thing is so often people think, well, it doesn't apply to me. Listen, if you can't go through those 30 days and find one, one plan, all you need is one plan. You just find one plan. There's got to be one plan out there that will fit what did that, whatever niche or whatever vertical you're in or that you want to get in. Speaker 2:     23:23         And I seen a lot of people have been talking to them and saying, well, you know, I don't know which one to go. I'm like, just pick one, you just pick one. I don't care if you pick, just pick one and just go for that one is and implement it. It takes. Just literally go through it step by step, day by day, take the next 30 days, pick one and go through it and it's funny. We were talking about trade and I remember, Gosh, working with trey when he first got started with click is his whole thing was I'm going to do a funnel every single week and I thought, man, that's a lot of fights at this point. I'm sitting there thinking, you know what, if for some reason if you started literally and took one of those and just did one for the next 30 days, if that doesn't work, then do a different one. If that doesn't work, you're going to learn so much in the process that something is going to click. Something's going to work and again, I just, we wouldn't have this asset if it wasn't for you. Bailey and again, we're super, super appreciative for all the hard work and effort that you put into this. Speaker 3:     24:15         Thank you. It's been an absolute blast. One of the best things in my career so far. Hands down. Speaker 2:     24:20         Any other parting words? Speaker 3:     24:22         You know, I would just say the only other thing I would say is that for some people, because I used to work with a lot of beginning and budding business owners, that's, that was my target audience for a really long time in my business and I think that um, not only is this book perfect for them because we are starting from scratch, but the speakers did such an amazing job packing the value into each one of their plans, that the only to do it in 30 days might seem overwhelming to some people. So the only other thing that I would say is that when even if you look at that plan and you're like, wow, 30 days, that's so fast, you know, that's, that's, you know, that's going to go by and just a flash, go cares do it. Ninety days doing 120 days, you know, you've got the plan there, you can do it in your time. That's really what it's all about. The 30 days gives each one of the plans structure and I love that so much, but you know, for those of you who are looking at this and saying like, wow, that's so much, you know, it's, it's okay to do it in your pace. The point is you've got to plan a plan to success and like you said, just pick one. Speaker 2:     25:22         I love it. So from everything you've learned, what are you going to do differently? What are you going to take and implement into your own business? Speaker 3:     25:27         Oh, absolutely. So first of all, in my own auto web, in one of my own auto webinar funnels, I've already made some changes based upon the interviews that I did specifically with Julie stowing, Caitlin pyle, and Steven Larsen who were showing us behind the scenes. Again, in those premium interviews, you can only get when you upgrade about how they did their auto webinar funnels. There were some changes that they had done, some things that I saw in there that I wanted to do and implement. It's changes into my auto webinar funnel. That was definitely one of the big things, you know, I was already doing like the dream 100 thing in my own business because of the way I do summits, but I've seen how I can implement that concept into other things in my business outside of just doing a summit, so that's been cool. I'm really going aggressive on getting video testimonials for my products and my services because of how I've seen how all of these two common cold winters are using them in their business. I could go on, but those are just a couple of the ones. Speaker 2:     26:24         I love it. Well guys, Bailey enough. We're actually so excited. This whole virtual summit thing. It is so funny. It's one of those things where if you take a look, everything that was old becomes new again and this was summit's I remember when it used to be telesummits before we had the all the video and everything else and when I first got started online tell someone's were the rage and then everyone's stopped doing them and no one's done this whole virtual summit. So we actually have a special treat at funnel hacking live because Bailey's going to be speaking on stage about all the craziness, about virtual summits, how they work, how you can do it. So again, sit close to Bailey's Bailey. I know people are gonna. Want to know how they reach out to you? What's the best way they can connect with you? Speaker 3:     27:05         Well you can check out my website, Bailey, Richard Dot com or you can send me an email at contact at Bailey, Richard Dot com and I'd love to hear from you. Speaker 2:     27:13         I love it. Again, everyone were super excited. We are to go to 30 days.com. I don't know what more we can save you. We haven't told you enough reasons why to get it. Just go and read the sales letter and to the video. Hopefully Russell can, can make it better than weekend. There's no reason you shouldn't be participating in this virtual summit. It happens again on, uh, July, September, 17th, 18th and the 19th. So the way it's gonna work, I don't believe you don't like to tell people how it actually works on those days. Speaker 3:     27:41         Yeah, absolutely. So when you actually sign [email protected], what you're doing is you're grabbing your free ticket, which means that you are now going to be put on the list in order to receive the links that you'll need to watch the free interviews when they go live on September 17th, 18th and 19th. But here's the thing, we are only going to be releasing 10 speaker interviews each one of those days. So 30 speakers three days, 10 per day, right? And you're only going to be able to watch those interviews for 24 hours each. They are only available for a limited period of time. So September 17th, the first 10 are going to go up. Twenty four hours later, they're going to be taken down September 18th. The second side goes up 24 hours later if they're taken down. Okay? So you will be able to watch the first interview, the face to face interview that I did with each one of the speakers where they're going through their 30 day plans. That's what's included with your free ticket. When you upgrade, what you're going to be getting is instant access to the membership area that contains all of those interviews so you can watch them anywhere you want as many times as you want for life. Plus those behind the scenes funnel hacking videos we were talking about, plus a physical copy, that 600 page book of all of the Thirty Day plans from the speakers plus the admission to the one funnel away challenge which starts in October. So that's basically how it works. Speaker 2:     28:59         That's perfect. If you guys have any question on virtual summits, I highly recommend you reach out to Bailey. Bailey. Richard is Richard Dotcom. Yep. Bailey, Richard R I c h e r t and again, huge props to you. Huge. Thank you for pulling this thing together. Again, it's far surpass whatever I even imagined you guys would have been able to pull off. So thank you very, very much. Thank you for having me. All right everybody again, 30 days.com. If you haven't gone there, please go there. Uh, today is, we're recording this on September the 10th and so literally a week from today is when it starts, so please go right now and [email protected] if nothing else at least registered so you can get the free access, but you'd be absolutely insane and crazy not to get, just upgrade to the premium so you get the, you have to get the videos now you can get, get the video starting today and you start watching them and getting go through finding questions you have. And again, if you promote it you also get 100 bucks. So I don't know what more I can say 30 days.com. Go there, Bailey. Huge. Thanks again and have an amazing day. Speaker 4:     30:05         You too. Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000. And I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Simon Thompson: Simon Thompson is a podcast content marketer, and founder of Content Kite. In the past he has worked on major content projects for the likes of L’Oreal, Nissan, Disney and Nike to name a few. He now focuses solely on helping B2B companies establish authority and build relationships through podcasting. Tips and Tricks for You and Your Business: How much content is too much and what's the right type of content to produce? (2:00) How are you and your clients using podcasts to drive traffic? (4:29) Time management with podcasts (6:50) The 4 Pillars Content Kite focuses on (8:15) Pros/Cons of interviewing vs solo content podcasts (12:45) Quotable Moments: "There’s certainly no ‘one size fits all’ content approach." "Time is obviously the most expensive thing any of us as entrepreneurs have." "Be a guest on other podcasts. Because other podcasts already have the audience built; you just have to put your message in front of them." Other Tidbits: Look at a podcast as a win-win-win. The host is getting exposure to the guest’s audience and vice versa and the listener is getting value. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. I'm your host, Dave Woodward. This is going to be a lot of fun today. Ah, Speaker 2:   00:21     I wanna introduce you guys to a friend of mine basically who has been in the business world, has done huge things in the branding side, working for l'oreal, Nike, Disney, things of that, but now has his own company and is crushing it as far as all based on content, which is one of the main things we talk so much about as far as try to get free traffic and I'm super excited to welcome to the show, the founder of content type, Simon Thompson. Simon, welcome Dave. Thank you very much for having me on the show. It'll be a lot of fun. I've, so if you don't mind, tell people right now as far as what exactly is content kite and why is content so critical these days. So content content is a content marketing agency essentially and for the last two years after I left the corporate world where we're focusing primarily on, on blog content or text based content, so things like white papers, ebooks, blog posts, that kind of thing and had some success with that with some clients. Speaker 2:   01:16     But as you know, there's kind of this shift that's been happening for awhile now, but it's really sort of becoming relevant now into podcasting and video content as well. Just richer forms of content essentially. And so that's Kinda what we're primarily focusing on now, which we can get into why that is. But um, uh, yeah, I mean we can get enjoined now if you like. So we produce a ton of content. Obviously you've got funnel hacker radio podcast here that you're on right now and people listen to this. Russell has his own marketing secrets podcast, where do funnel hacker TV and we're always throwing a ton of content out there and people are always saying, gosh, you guys have so much content. How do people consume it all and why you guys spend so much time putting content on facebook and instagram and youtube, all these different places. Speaker 2:   02:03     So if you don't mind turning that over to you as far as how much content is too much and what's the right type of content to produce? Yeah, it's a great question. So I don't think you can ever produce too much content. That content that you put out. Like I follow a lot of it but I probably don't follow all of it and it's probably because like different people consume content in different types of ways. So some people prefer podcasts, some people just do not like listening to podcasts. Right. So it's not like the bale and video is the same text is the same. What I do like about podcasts is when when people listen to podcasts, they listen intently because like they usually doing something else. I might be at the gym or in the car or washing the dishes or whatever it may be. There's certainly no one size fits all content approach and I mean, to answer your question, yeah, I just don't think you could ever produce too much content. There's never too much student debt. There's always a way to give your perspective on things and give some more value to someone and no one's got not enough time for more value. They can always give more of that. Speaker 3:   03:08     I'm actually trying to find it. I was literally talking with Russell about this the other day. We just produced a piece trying to find it on my desk here. We've talked about this for a long time. No one's going to be able to see this bitch you. And it's really kind of our own little thing as far as free traffic goes. And the idea behind it was, um, we've talked a long time about this, the, and I've heard this probably from Gary v and others where, you know, you go back to the seventies, eighties, there was really only three networks and those three networks, ABC, CBS, and NBC here in the states. And since then, now with cable, everything else that, the attention span has just been so diluted. And so now we're starting to see from a content standpoint, instagram obviously is a big, is a platform that a lot of people play on. So it's facebook, so as youtube and podcasts are there as well. And so it was kind fun. We were talking about, you know, podcasts, they've kind of become the radio show of the olden days where people would tune in as much content. Youtube is kind of like the Sitcom, facebook's more like the talk show. And that whole reality show is kind of like instagram. And so when you take a look at content, uh, and especially with what you guys are doing, yeah, from podcast, how are you and your clients using podcasts to drive traffic? Speaker 2:   04:26     Yeah. Oh, well I'm in facade is when you produce a podcast, you have access to like these freight distribution channels. So just by putting your show into things like itunes, stitcher, Google play, if you convert it to video, you get youtube, you can automatically just get yourself like 200 listens per month, which was, you know, like not the, the greatest amount of, of listens, but it's exactly. And it's a really, really good start. Um, and like I said before, when people listen to podcasts, they're listening like, so they're really engaged. I mean, to get that condo of amount of engaged viewers of say your blog content, you'd probably need actually about a thousand readers to get like 200 that are actually going to read the full blog price. So that's one way. And then apart from that, uh, every guest, if you have an interview based show, every guest you have on your show is going to be a promoter of your show if you ask them to be. Speaker 2:   05:19     Because if you think about it, they, they kind of positioned as a, well perhaps an expert or an authority or someone who knows a lot about a given topic and so they kind of, if they share it, they're going to look good because they are kind of positioned in this, in this way. And so if you ask them, hey, would you share this out? Then that's another promoter who's going to, you know, send your message far and wide and share your brand as well. You have 50 guests on over a year that's 50 people who are promoting your brand and your content and if some of them have really big audiences, that's a hell of a lot of traffic that you can drive. You know, it's not going. I appreciate that because I get the question all the time. People go, I have a podcast and they're all seeing, well, so David, is it better when you have a. Speaker 2:   06:01     is it better to be a guest on a podcast or is it better to be the host of an interview podcast? So what's your take on that? Yeah, it's a really good question. And I don't know if there's a one size fits all answer. What I will say is if you're a business and you just want to get some leads quickly, uh, be a guest on other podcasts because other podcasts already have the audience built, uh, you just have to put your message in front of them and you can get some, some quick leads that way. However, if you want to play the long game and build your own audience who you can market to on a consistent basis when you want to, then you're going to nature on platform and that could be in the form of, of having your own podcast. So it sort of depends on what your goals are. Speaker 2:   06:45     There's absolutely nothing wrong with just going on podcast after podcast after podcast. But one thing we always recommend is do both. I mean, once you properly delegate and outsource or, or whatever you do when you have your own podcast, it actually comes down to a pretty small time commitment. You can just bring it down to just doing a call itself. And then going on another podcast is just doing a call. And that's like 30 minutes each time. So, you know, most founders or companies are gonna have a lot of calls every week, you know, whether it be five, 10, 20, could be more than that. It's just one more of those or two more of those. So I'm sort of depends on what your goals are really. So Simon, uh, you and your company, you guys help basically produce a podcast for other people, is that correct? Speaker 2:   07:35     That's correct. So help people understand exactly what that service does for them because time is obviously the most expensive thing any of us as entrepreneurs have. It's the most hardest thing to come by. And so I know for me that was one of my biggest hesitations when I started looking at doing a podcast with, there was no way I was going to spend the time to do all the tech and do all that crazy stuff that's required. So what does content kite provide? What does things people should look for if they want to create their own show? Yeah. So, so I mean, from, from an overall perspective, there's four main pillars that we focus on. Uh, so it's strategy, creation, promotion and conversion. Now I'll focus this around the production component because that's probably what most people are thinking of, but once you've got sort of the strategy, uh, created and what you want the show to be about, the production is really where most of the time commitment comes in. Speaker 2:   08:27     So things like editing the audio, you know, publishing it to your hose, get writing up, show notes, putting it on the blog, that's a really time consuming stuff and stuff that as a, as a founder can you, Tom can probably be better spent. So will help a lot in that area. Um, we also do a lot of things in regards to promotion. Uh, so a few things that I mentioned before, so making sure that you're in all the podcast directories for starters, and then promoting it on social media at working in with each guest to find out the best way that they can share it with their audience. And then the conversion point component is sort of multipronged. So we always recommend that every podcast has some sort of lead magnet or content upgrade that goes along with an episode or along with every episode, and I'm sure the listeners are familiar with this. It's a piece of gated content that you can call out on your car, say go to this link, sign up for it and that way you get someone on the email list and then Speaker 3:   09:25     so let's just do this live so you've got to link. So how would your work and what are they going to get? Again to go to [inaudible] dot com, forward slash Speaker 2:   09:36     funnel hacker, and that is going to send them to a free podcasting workshop, uh, which we'll go through our entire process, added credit strategy and produce the podcast and promote it properly and set up these conversion mechanisms. And so everyone who goes to that link is going to be added to a funnel. I'm breaking the fourth wall here and you'll see what a sequence like that might look like. Um, there's also, and this might be an entirely separate rabbit hole, which we might not choose to go down, but if you're a B to b business, podcasting is just a great way to build relationships and if you get really strategic about that, uh, then you can start to bring on like prospects who could use, you could potentially work with or referral partners. So that is probably a very deep rabbit hole. But that's kind of another element to this, this conversion component is, is, is building a guest list of essentially people you want to work with or people you want as referral partners, et Cetera. But let's go back to the content upgrade. Um, get somebody, let's stay on that for a second because I, Speaker 3:   10:44     one of the things, I'm in charge of all of our top line revenue and all of our business development opportunities and so I get approached all the time by people to promote, you know, Dave will promote you if you promote us. And I'm like, well, we don't promote other people's products or services. And they're like, well, there's gotta be some reciprocal going on here. And so I can tell you, for me, and especially for someone, if you're building a list and you're protective of that list as much as we are, um, one of the ways I'm able to protect our list actually is by offering people to come onto a podcast like this to where they know they're going to get some traffic. They know they can basically soft pitch, just kind of like you just did. So I'm aware, you know what you're, they're going to go to content kite.com, forward slash funnel hacker where they're now going to be added to your list. Speaker 3:   11:28     You're going to have the optimum market. And then obviously in exchange for that, they're going to get something. And so as a podcast host and as someone's trying to protect our brand as a business goes, it's actually a great opportunity for me to be able to bring other people on to give them exposure to our audience without and having a direct promotion. And so you guys who are in the same situation, we are as far as click funnels where you're trying to protect your audience. It's a great way of doing where the reciprocal basically if someone then most likely would end up promoting for us because they know they've got access to our audience and is in a podcast because the majority of most podcast listeners we find typically have higher incomes. They typically are bigger buyers. They're typically a much better client or qualified prospect than someone who might just be on a member of a facebook group. Speaker 2:   12:15     Yeah, exactly, and that's a really good point and it really can turn into a win win, win. So that sort of mechanism that I talked about before where you bring on a particular type of guests, whether they can benefit you in some way, you're also benefiting them by giving them access to your audience and at the same time the listener is getting value so the listener wins. You win as the host and the guest when. So it's, it's, it's a beautiful thing. Speaker 3:   12:39     I love it. So I get. The other question I get quite a bit these days is, is it better to have a podcast where it's just you talking and you're providing all the content versus you basically bring in like I am right now where I'm bringing you on and I'm interviewing you. So what are the pros and cons to either being a host where you're interviewing people versus having your own content that you're providing? Speaker 2:   13:01     Yeah, I liked the interview format for a few reasons. One is, as I just mentioned, it's, it's a great way to just build relationships. So if you interview whether it's your ideal prospects or referral or apartments, whatever it may be, you can build a lot of really solid relationships and if you're in like high ticket database services or a high ticket, anything really relationships of the name of the game. So that's one. The second is if you're doing a podcast longterm as a content marketing channel where your guests like free content that you don't really have to think about too much. Um, so it's, it's, it's just a lot easier. I mean, if, if you're doing a podcast where you talk where you have to come up with all of that content every single week and you know, whether you're scripting it out or not, it's still like a lot to think about and possibly not foremost, but um, Speaker 3:   13:54     it's just, Speaker 2:   13:55     I find less engaging to be a one person talking kinda show some people do it really well and it, it can be done really well, but I find when there's a conversation that just tends to be a bit more engaging and less so the top news incredibly interesting and something to share. I'm definitely on a ad hoc basis. You can do like a one off episode and share something that only you can talk about. Um, but in general it just, you can get a much more consistent result. Have you interview people for the, for those stories. Speaker 3:   14:28     That's interesting. I appreciate that. I know I've been going back and forth myself. I my times becoming, I'm getting smaller amounts of time these days to do podcasts and yet at the same time I'm still trying to provide a lot of content and so I'm starting to intersperse now some of my own thoughts just to be able to do it at whatever time of day I want and that's freed up. That's free things up for me and I've appreciated that. I don't know if my listeners like that or not. We'll see as the downloads, uh, whether they prefer me or my guest, but the other thing I've seen and I think you made mention of it and it sounded, I really appreciate it and that is especially in a B to b type of environment. The great thing about the relationships there, I was talking with Markus Maura, exactly how a podcast we just did. Speaker 3:   15:15     And he's a guy who basically he has, he's done, you know, 40, $50,000,000 now and this whole business is selling franchises in assisted living for a senior type of, of care. And it was interesting. He goes, you know, Dave, I don't know if I should do a podcast or not, and I'm like, man, if I were you, because he targets is really, really specific as far as his prospects that he wants there typically people in the medical field, but typically people who are currently working as a pharmaceutical representative and these are guys who were driving around, they got a ton of time. They're probably listening to podcasts and so it'd be really easy for him just to bring on his success stories and they're gonna be excited to share it and they're going to share it and typically they're going to share it with their other people who were the same place. Thank you. From pharmaceutical reps and so it's been interesting to see, as you mentioned there, the relationships that are created and the ability to share those because everyone loves to brag about I was on a podcast or I was on this or something like that, so I think that's super critical. As we. I want to talk to you real. Go ahead yet some middles. Speaker 2:   16:14     No, no, no. I was just going to echo your point. I'm in as channels like all day, email and called outrageous. Just get less and less and less effective. Just having a white to be able to access your primary audiences is more important. Yeah, Speaker 3:   16:31     I love that. So tell people how they can get started because I know that's always the hardest thing. It seems like this overwhelming task. I know it was for me. I was, I remember I went through, uh, John Lee Dumas, of course, a paradise podcast, podcaster's paradise, try to learn all that kind of stuff and I realized, you know, I don't have to learn all this stuff. Somebody else can do it for me. So what if a person, obviously you mentioned there's four different pillars. One of them was the strategy aspects far as identifying what your podcast is going to be about. What are some of the things people need to do and how, how can they get started? If a person wanted to have a podcast out in the next month, what would they need to do? Speaker 2:   17:05     Yeah. So the first thing I would say, and I know the word strategy can sound like really wishy washy at times, but just like put something down and committed like one page, who do I want to speak to is the audience and who do I want to get on as my, my ideal guests? Right? And you just start to map that out a bit. That will just, you'll find it will help you in. It will inform so many decisions down the track when when you sort of go, should I do this? Should I do this? Once you have that going on, so do that for status and then from there it's literally just download, zoom.us what we're using right now to record this and start having conversations with people. You can get fancy box if you want to, but you really don't have to like at the end of the day, you will wait given for sub optimal audio quality at the start, just get a feel for whether you like it the next spot, the production process. Speaker 2:   17:54     Maybe you want to edit your own episodes. I just don't recommend doing it. If you plan on being consistent with it, you might have all the fire in the world when you first get started and you're like, I can do this every week, but you will notice if you're a founder of a company or you have any sort of other job, asshole, you just want to consistently like, well, maybe I shouldn't say you just want, but I have never ever seen it done consistently, but someone edits Aaron show and that have a show that goes for more than, well, I think like seven episodes is the magic number, like 90 percent of shows drop off, popped off to seven episodes. So find someone to delegate all of that nitty gritty production work to um, and, and, and just be focusing on the content itself and having the conversation. And then from there it's just promoting it. So asking all your guests to share it out, uh, creating a lead magnet that you can call out on the show to, to turn listeners into leads and a happy days. It's not that simple. Speaker 3:   18:55     Well, I can say I went through the same thing. So from a strategy standpoint, when we originally created this, it was a funnel hacker radio, actually, it was click funnels radio at first, and so it was clickfunnels radio and we want to basically, it was going to be clickfunnels listeners and I was going to interview success stories. That was our strategy. We ended up changing it to funnel hacker radio as we kind of did a rebranding with funnel hacker TV and funnel like a radio, um, but, uh, it then grew to expand to be other people who might be able to provide added content or benefit or value to our listeners, you know, people like yourself who could then help them in building their businesses. And it's been interesting. Uh, I did, I think I edited my first three and then I was like, I'm done. I tapped out, had to have someone else do it because it was just too much time and everything that, uh, so I, I appreciate what you've been mentioned that you think you're going to do it at first. And it's like, you know what? This is a waste of my time. Speaker 2:   19:51     That's just it. It's not the best use of your time, like you know, if you're a founder or partner in a company, it's like you got better things to be done than editing mode here. Speaker 3:   20:02     I totally agree. Well, as we kind of get close to wrapping things up here, tell me what are the, any other tips, tricks, things you'd recommend people who want to get to a podcast up and running what they should do? Yeah, sure. Speaker 2:   20:14     The main tip and the main takeaway I would say to people, and I just don't think a lot of people do this when they have the podcast, is it just asked every one of your guests if they will share the show. Um, it, it is just the number one way to get a show out there. They used to be this kind of playbook, like if you google how to get a podcast, listen to the way you know how to get a ton of downloads via your podcasts. There's kind of like this playbook of, you know, ask all of your friends to write and review, get a bunch of people to subscribe and you'll get into new and noteworthy in itunes and then just happy days and thousands of listeners that doesn't work so well. It can work, but it's not, it's not like a shore thing anymore, so you need to get a bit more inventive with how you promote the show and the number one way that we found is just to have every guest to be a promoter of the show. Aside from that, the other thing which I've already mentioned is just get strategic about who your guests are. If there's someone who can first of all offer something to the audience, then start to think about, you know, could I build a relationship with this person? And then could that relationship turned into a potential partnership or a sales conversation down the road. And as long as it's a situation where everybody wins, you know, there's nothing wrong with you. Also benefiting from that relationship as well. Speaker 3:   21:36     I love that. I think that's probably the biggest mistake I made was I never asked anybody to promote it. You'll be my first ask, I guess a 100 percent, but no. Honestly I think that's, for me, that was probably the biggest mistake I made. I would encourage others to to make sure they do ask you. It's just such a win win. I think it's an opportunity and I think a big reason that Speaker 2:   22:01     that people don't do it as is they think they're putting the other person out or asking something that they want, want to do, but like they generally want to do it because as you said before, like they look good in the podcast and it's like that. They might as well people share things that make them look good. By having someone on a podcast, you make them good, so it's not a big ask. Speaker 3:   22:22     Well, I mean I'm over 250 episodes in and I've never asked, so we'll make this inefficient. My first one I'll do, I'll do a better job or my assistant will get. I will. Not that you didn't add additional listeners, but definitely we always do it again. I appreciate your taking the time. Speaker 2:   22:41     What was that call to action one more time for people that were wanting to find out? Yeah, so it's content kite.com, forward slash funnel hacker, and it's a free podcasting workshop which basically takes you through eight is zed, how to start a podcast that gets listened to and producers leds. Speaker 3:   22:58     Awesome. It'll be in the show notes as well, so again, I appreciate everyone's listening. Simon, thank you so much for your time today and we'll look forward talking to you soon. Thanks for having me on. I appreciate it. Jason. Speaker 4:   23:08     Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dave Woodward discusses his recent experience at Dana Derricks Dream-100 Event. Having a great time, Dave carries forward the momentum of his experience by discussing the importance of event choreography being critical in executing a successful live event. Tips And Tricks For Event Hosting: Always let your VIP members in first. Make sure to control the room and the stage presence. Using the proper equipment. Setting the tone and energy during introductions. Creating a sales table and taking donations. Having the proper supplies to give the guests. Create an agenda to follow. Quotable Moment: "The choreography that has to take place at an event is super critical for you. If you don't have a checklist, if you don't write things down, you just forget about it." "You have to train the audience how to buy. You have to train sales." "Choreograph the content based on the results that you're trying to get." Other Tidbits: Dave goes into great detail on setting the stage, energizing the room, team member construction and much more. He sets the bar and challenges you to get out of your comfort zone by hosting your own event and maximizing your profits at the same time! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward, Speaker 2:   00:17     right everybody. I was recently at a dear friend of mine's event and want to kind of talk to you about vet choreography. So recently I was actually attending day the end of Derek's dream 100 con and if you don't know Dana, Dana is. There's not a guy who gives more of himself to everybody more than data. This is a guy who is a last funnel hacking live. He won our inner circle member of the year because he literally just gives and gives and gives and gives and gives to anyone and everybody I. he's also been known as the guy who's literally have had books that sell for 2000, 4,000, 2000 and $5,000 for a book. This is a guy who knows his stuff. He is totally on top of his game and one of our two comma club award winners, the nicest guy in the world you'll ever meet, also known as the goat farmer. Speaker 2:   01:03     A dear friend of mine and a guy I just am so impressed with everything that he's doing and he's just always out there giving, giving, giving, giving. And so I had the opportunity of just flying out there with a wrestling with melanie to wrestle with speaking at his event. And it was fascinating for me to, to see how all of us have our own strengths and when you do something new, it's new and if you don't have instructions or guidelines, it's kind of like, oh shoot, what do I do next? And so what I want to do is kind of go through some things. Um, as I was watching an event unfold, uh, the pros, the cons, and almost kind of create a checklist for you guys. If you're ever going to do a live event, things you need to be aware of. So first of all, I've, I've literally been going to events for at least the last 15 years and prior to events even before that, uh, most of the time when I first started, that was basically going as an attendee. Speaker 2:   01:57     Uh, recently since then I've done my own events. I've done obviously a ton of events from funnel hacking live and events for click funnels. And there is, it's always fascinating for me to, to see the different things that have to take place. And I want you to understand there's an, there really is a choreography. It's like a dance that takes place whenever you're going to host an event. Uh, I saw the same thing when we went out two years ago to grant cardone's event with Russell. There is a guy, again, he's been crushing it for years, but it was his very first event and granted they were able to put 22, 2100 people in any event and literally less than 60 days, which was off the charts. Unbelievable. But there's certain things to get the maximum profit out of the event that you need to do. Speaker 2:   02:40     So when I was at grant's event that first time, uh, we were talking about, well, do you have sales support staff there? It's gonna help us as far take an order for him. She's like, oh no, no, no, what were you. All we need is just rustled when it gets up, just sent, we'll have a booth out in the lobby considering we're not to the booth and they can, you can just swipe cards there. And I'm like, Whoa, Whoa, Whoa, Whoa, Whoa, no, you cannot do it that way. There is a psychology that takes place. Any event. And they said, oh yeah, okay, then we'll, we'll get you support. No problem. Well I got there that first time and I was like, where's all the support? And they're like, well, we got like two people for you. I'm like, no, no, no, no. You've got an audience of 2100 people were expecting on selling 20 to 30 percent of his audience. Speaker 2:   03:22     And they're like, what, what, what do you mean? How do I just totally baffled they're mind. Fortunately Alex and Layla for Mozu were there and a Adam t came up and had a couple of other people. We literally have had like six people who just manhandled this crazy, crazy event and we ended up doing, you know, I think $800,000 out of the event and just blew, blew away grants whole team. They're like, I've never seen this done in grant was like, okay, there's something to this, so my only reason telling you this is I want to make sure you understand I'm speaking from having been to a lot of events and seeing what works and what doesn't work and the choreography that has to take place at an event is super, super critical for you. So some of the main things, and again, a lot of stuff, you're gonna go, oh yeah, yeah, of course I'll do that, but if your don't have a checklist, if you don't write things down, you just forget about it. Speaker 2:   04:16     And it was so fun being there with Dana because some things just kind of forgot. It was like, oh shoot, I forgot about that and I want to make sure you guys are aware of this as you're pulling stuff together. First of all, I'm always make sure that the doors are not just open and people can randomly come in. This needs to be an event. It has to be something where music is playing and it's gotTa. You have to control the energy of a room. The energy of a room is one of the most important things you'll ever have happened at a live event. So you've got to make sure that the doors are closed, that there's pent up demand that people are standing outside waiting to get in. And again, if you have VIP is you always want to let your vip stand first and gives them that first opportunity to feel like I'm special. Speaker 2:   04:58     I'm, if, if you're going to be in a situation like with grants, he was selling different types of tickets, um, where there was a section for vip section for general admission is section four a platinum. Make sure that those are roped off. There's people guarding those seats. No one else gets them. So they, these people feel special and feel like this is their thing. I'll make sure that when the doors open, people are being greeted, that there's a ton of energy, high fives, things are going on, and that the music is very, very high intensity music. Um, it, and it needs to be loud enough to make sure you get people's attention. You don't want to have just something subtle plan in the background when people are talking. You want to basically control the room. And so as people come in, that's going to be one of the very first things. Speaker 2:   05:44     You want to make sure that happens. The other thing is you've got to make sure that the stage presence is, is real and legit and is somewhat uninspiring. Um, again, I please understand what I'm talking about, Dana. I'm not picking on. He's a dear friend and we had a ton of fun just working with them to make some tweaks out. One of the things you have to understand is if you're going to host an event and you're expecting to sell at the event and make money at the event, it's got to look right, and one of the things that really truly matters is the stage itself and the lights and the projector. You've got to make sure that you have a very, very high lumen projector and a these days. If you're playing video, ideally it's an hd projector. You got to make sure that when you're taking a look at this kind of stuff, that the screen connect screens are really weird as far as sometimes you can have a projector and even though the projector is really good that the screen is, is gray and it doesn't reflect well enough, it basically absorbs the color. Speaker 2:   06:43     And so you want to make sure that, that you've got a very high intense ca projector and the screen will receive the light that's being projected on it and that doesn't dim it. Uh, with that said, the other things you want to make sure is, as far as microphones, there's nothing more frustrating for people if they can't hear what the person's saying. So you've got to make sure that the mix, you'll always bring literally a ton of extra batteries. These microphone batteries, they just get consumed like crazy. I don't know what it is. They'd go dead. It's so make sure you've got extra mix and they have extra batteries. Uh, make sure that you always want to have like Lisa Lav mic, if not a headset mic where the person who's speaking doesn't have to actually hand hold the mic. Also, make sure that the introductions of these people, the introduction for ever speaking on your stage is massively critical. Speaker 2:   07:34     It's got to be an introduction where the person comes out with massive credibility. You do not want the person having to all of a sudden start to spend the first two, three, four, five minutes of their time trying to energize the room and trying to get the energy level up. Because realize, as people are listening, they're gonna. Everyone vibrates at a different level and the energy that you bring on an introduction, we'll set the tone for how people actually respond to that. Um, another thing as you're taking a look at a, if you're going to have a q and a, there's a couple different ways of doing q and a's. I've seen it done both ways. Uh, Mike runners is one way. The other way is actually just having a in like two of the aisle in each one. One of the aisles just having a mic stand and have a mic stand there specifically just for the q and a. Speaker 2:   08:21     So what it does is it allows you as the, as either as the speaker or as the host to know how many questions people actually have. And then you can cut people off as well. So know what, we're only taking two more questions that way. More people don't get behind the line, otherwise you've got these random got random people always getting up or people trying to run back and forth or you're throwing boxes. Uh, you know, Mike Boxes. So you want to make sure that you're controlling that room on the very first day. One of the things we've found that works extremely well is you have to train the audience how to buy and when you're trading an audience how to buy some of the things that matter. You got to know, you've got to let them know where to actually go to buy and we typically will always have to believe in the back of the right of the room or in the center of the room is the actual table where we are. Speaker 2:   09:08     That is where sales take place. You have to train sales and on the very first day I always recommend you have have some sort of charity type of donation where it, first of all, it helps people, makes them feel good about contributing to something else. It also trains them on where to go to actually submit their order forms and I know people are. I go back and forth, people will all the time said, Gosh, you know what? You guys are a technology company. You guys should just have order forms. They just go online and do the order form online or create an APP and do it that way. In fact, it grant kronos last event down in Mandalay Bay, everyone, they had all the speakers, they want all the speakers do it on an app and I'm like, no way, no way. I won't do an APP I want. Speaker 2:   09:50     I want people to see other people coming and creating this whole stage rush or the back of the room rush where there's social proof from that you don't see on an APP. You don't see social proof. There's no urgency, there's no scarcity. You'll always think, I will do it later, so I highly recommend that you always spend the time to make sure that you have order forms printed. You want to make sure that the what they're buying is clear on the order form and that the credit card and the information is there as well. If you're putting in phone numbers in a or even on email addresses, I highly recommend even put the little boxes in so it slows people down. Otherwise they write real fast and you can't see it. So the boxes I've seen it actually slowed people down to get him more, to print a little bit more legible. Speaker 2:   10:34     Uh, the other thing is please pay attention to when people are coming in. You want to make sure that you have a notebook and pens available for people. Don't assume that people are going to come to an event with a notebook and a pen. Uh, we actually, when we did a grant cardone's Tedx event, we actually stuffed pens into every single seat pockets. Again, we're, I'll talk more about that event later, but just realize you've got to make sure that people have a pen because you want them filling things out, especially order forms. So make sure that you always give them a pen and with that, give him a notebook. A lot of people always ask me about, well, what about the agenda? And we have an agenda all the time. I'm a huge believer if you're going to have an agenda, it's basically it starts today at 8:00 and it ends at 5:00 and that's how they need to know when to get in and when to get out. Speaker 2:   11:23     A last thing I want is people picking and choosing which speakers they're going to listen to and then going out and doing their own business. I want them to know that, hey, I you dedicated time, you took time away from your business to come to our event. I want you to hear at the event it's, we spent a ton of time making sure that people have, are getting a lot of value out of it, but I want to make sure that they're, they're getting that kind of stuff. Another thing is understand that, um, when you're, when you're looking at at lunchtime, seen people go a couple different ways on this and sometimes people are like, you know what, we're just going to go right through lunch and people can take their own breaks or you don't. We've got 2000 people in a room and we're getting them a half hour for lunch. Speaker 2:   12:04     Those things, they just don't work. So you need to really, you've got to look at your outline, your and your. And again, this is choreography. You've got to know what does the hotel actually have available. If you were to send 100 people down to the restaurant, can they take care of that? Could they take your $500? Do you need to actually have brown bags brought in for them? Or if you're going to send people out, what are the restaurants nearby and how long is it going to take them to go to the restaurants and come back? Uh, it was kind of fun. Funny Dana. It was like, oh shoot, I totally forgot about lunch and the rest are really. Didn't have half as much to kind of take care of him. So he just told everybody, you know what, why don't you guys all at this time just order uber eats and they can bring their lunch to you. Speaker 2:   12:43     Which again, I love Dana because he's so quick on his feet. He's like, Oh crap, I forgot that. Well, this is how we're gonna. Take care of it, but be aware of those types of things. The other thing is understand when it comes to selling these days, people don't like to go to events to be pitched the whole time and so you really need to identify who are you going to be, your key speakers who are going to sell and then who are your speakers are gonna, provide massive content and you want to make sure that you choreograph the content based on the results that you're trying to get and usually if you're having a vet, you're going to sell something as well, so if you're selling something, you want to make sure that the other speakers are are basically amplifying your message as far as the need of what it is that you're going to be presenting or what you're gonna be selling. Speaker 2:   13:26     I'm one of the things that I find is super critical and especially when you're first getting going, you don't spend that much time and that is the amount of of team members that you need adding me that. So you're always going to need to have. I'm. I don't care if you. If your event is a hundred people or more, you need typically at least three, if not four team members there to support you. You need one team member who literally supports you the entire event, their jobs doing nothing else, but to make sure that you are stress free and everything is going perfect, and so it literally is your assistant, your assistant at the event where they have no other responsibilities to do whatever it is that you ask them to do. Whenever it is that you ask them to do it. Some things you wanna make sure is that you've got water for your speakers up on stage. Speaker 2:   14:11     You want to make sure that you're super hydrated yourself. These events are exhausting and you've got to make sure that you have everything that you need. Um, the other team members are going to be team members who are going to be there basically welcoming people when they first come in and there'll be team members who were there to support the sales process, uh, taking order forms. There'll be there to, for questions. They're there to run the mix. If you're running mics, you typically, again, I can't stress the importance if you're going to put on event, you're going to spend a lot of money because you want to generate a lot of money out of this and so be aware of those kinds of things. Some of the other things is you want to make sure that your order form is super, super. People know exactly what they're going to get, how they're going to get it, how it's going to be delivered, and if they have any questions about who they can reach out to. Speaker 2:   14:59     I'm trying to think as far as anything else here I've got, uh, some of the main things I really, I can't stress enough is, is the technology and equipment that you have there, the music, the sound, the lights, the screens, all that stuff is highly, highly critical. Especially even far as backlights. You want to make sure that you've got back lighting and that the other things are for a speaker, they want to have a confidence monitor. A confidence monitor basically tells them because they've got monitored, they're projecting up onto a screen, whatever their slides are, they need a confidence monitor in front that tells them how, what is their slide there on and what's the next slide. I've seen a lot of confidence monitors where it's just a slide line there and even though they know their presentation, they. It's stressful when you're up in front of people, you're like, oh crap, I forgot what's the next slide, so make sure you have both on a confidence monitor at the bottom where it's just for the speaker to see what their current slide is and what's. Speaker 2:   15:53     What's the next one going to be? In addition to that, you want to make sure you have a countdown timer there that people see the speaker sees no one else does and is counting that down because you want to stay on schedule. There's nothing more frustrating than getting way behind because what happens is the only person that's gonna hurt most is going to be you. So anyways, those are a couple of different things. Again, Dan did such an awesome job. I was so proud of him. The thing I love about Dana is he was out there just crushing it and, and just did it all without even worrying about anything else, but just making it happen. So take action. Put together an event. It's I highly recommend you will find out more about yourself putting together your own live event than you ever imagined. So I have an amazing day. Speaker 2:   16:34     Again, thanks so much for listening. If you don't mind, I would love any comments you have. If you're liking this content, feel free to send me a facebook message, pm me, or send me an email [inaudible] dot clickfunnels.com, or obviously I'd love the comments or go on to itunes and rate and review this. I really, I'm trying to find out if this is the type of content and the value that you would like to receive. We're coming up on 250, 300 episodes now and I want to make sure this is the format that's really working for, for you guys who are spending the time who were dedicated to listening to this. So please, I appreciate the feedback. I literally, when I read every comment, I read every email and I just want to know, so thanks again and have an amazing day. We'll talk soon.

Why Dave Decided to talk to Bedros Keuilian: Bedros Keuilian is a best-selling author, speaker, and business consultant. He is the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest growing Franchises. Talking about his upcoming book launch, Man Up, Bedros gives insight into his journey through entrepreneurship and what he has learned. Tips and Tricks for You and Your Business: Running A Business vs. Running A Hobby: (6:20) The Concept Of Leading Yourself! (10:45) The Business Not-To-Do List: (23:49) What Are The 6 Pillars Of Entrepreneurial Leadership: (33:00) Quotable Moments: "It’s not a light switch, it’s a dimmer switch; sometimes it goes up, sometimes it goes  back down. And over a 3-5 year period, I became an effective leader." "You are not going to build an empire with a group of employees. You are going to build an empire with an effective team around you." "Create an environment where your employees don’t want to let you down." Other Tidbits: Bedros elaborates on the 6 Pillars of Entrepreneurial Leadership he has discovered along the way and how they apply to businesses in general. He discusses the ups and downs he encountered along his journey and how he dealt with adversity. Bedros enlightens us on his 5 percent rule! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every welcome back Speaker 2:     00:18           funnel hacker radio. I'm your host, Dave Woodward. Today I am so excited. I have a dear friend. I have. I've watched this guy, his ups and downs, and this is a man who I am so honored to have on this podcast. It's A. We've been trying to get this thing scheduled for awhile now and his scheduled, my scout does didn't meet. He's the author of a cool, crazy, amazing book that's coming out this September called man up, how to cut the bull crap and kick butt in business and in life. And for me, it's honestly, first of all, fueling welcome to the show. Well, thank you. Thank you. Thank you so much, Dave, for having me. And, uh, I'm, uh, not only a big fan of yours, but also what you and Russell and the whole team there click funnels have created because we are adamant users of the click funnel product for us. Speaker 2:     01:02           Obviously we appreciate that for those of us who may not be familiar with Pedro Ceo, he's basically built a massive empire in the fitness business and he's got tons of different businesses. But one of the ones I'm, I love the most is just fitness a fit body. Boot camp's a as on track year to have 2,500 franchises by 2022 and has been just crushing it. He's a guy who's a massive leader, is, owns a ton of interest in other private companies. But the thing I'm most excited about as far as bringing bedrooms back on my podcast is this is a man who actually walks the talk. This is a guy who has been through a lot of the entrepreneurial battle. Uh, you know, we were talking just briefly about this whole idea of having a Gary Vaynerchuk and our, our big Guinness World Book of Records thing last year. You know, Gary talks all about hustling and stuff, which, yes, there's an element of that. Speaker 2:     01:52           The part I like most about this book and most about you bedrooms is there's hustle, but you have this amazing ability to keep a balance with your family and we're talking about your son Andrew and your daughter chloe and Diana and, and just the, your ability as an entrepreneurial leader to run a company that is Ben Again, Inc. Five hundred last two years, a fastest growing franchises by ink as well. I mean, just your accolades go on For miles and miles, but I think the part that's the most exciting thing for me is you're the real deal and that's not always the easiest thing to find in business when you take away all the instagram and the facebook and everything else. When it comes down to it, you're real. And I appreciate your friendship. And I remember, I think it was, um, interest. We were at a, you're a fitness business summit in la jolla and we're out in the mastermind. Yep. So we were there again, I was there learning how to run a mastermind from big grows and as bedrest was we went across the street and we were sitting there at the steakhouse after all was said and done and you started talking about this book is man Speaker 3:     03:00           up idea and what you're going to go through and if you don't mind, if you could just kind of tell people, first of all, for those of you guys are listening, you have to understand this book is, is really the history and the life lessons of having a massive business literally almost stolen away from him at three year journey of regaining it back and I wanted to bring them on the podcast right now because everything he talks about applies to you and your business from the leadership standpoint to your own individual self. And so metrics, if you don't mind just kind of dive in here. I again, I love the book. One thing that I want to talk to you about. First of all, I've been talking to her. Let me give you a breath of fresh air so you can actually say something before I have you got so many questions. Speaker 3:     03:39           I'm gonna ask you. Well, let me just tell you this and, and with all the compliments that you gave and I appreciate that and we're dear friends. There was a time in 2011, 12 and part of 2013 that I felt like such a hypocrite and an imposter in my position as founder and ceo fit body bootcamp because while fit body boot camp, we started fit body bootcamp in 2010. We franchIsed in 2012 and in a very short period we've grown to now almost 700 locations and our goal is to get to 2,500 locations and we're on pace for that. In 2012, 2013 men, we were losing more locations than we were gaining. I had gained almost 40 pounds of fat I was taking every evening. I was taking nyquil and a vicodin to go to sleep and when I would wake up in the morning in order to get out of my mental fog from the nyquil than vicodin, I would take adderall and some kind of pre workout. Speaker 3:     04:37           just just function. I had massive resentment towards my towards my employees. I had this, this functional adversarial relationship with my business partner in fit body bootcamp at the time and I hated my life and I felt like I was a true imposter and I realized in that time, and this was when I had about six or seven employees. I realized in that time that dude, you're a bad leader. I was just an ineffective leader. And for years I was a marketer. Now as a marketer, you and I know dave, that, hey, you know what? If you've got a good product or service and you can create a funnel and run ads to it and make that funnel produce money, then you're doing good. And as things go on, you might then grow your business where you get to second or third employee to deliver more support or service or help out with a sales process. Speaker 3:     05:29           But what happens when you actually look at your business and you go, gosh, I've got the potential to build a 20, 3,100, $200, million dollar company and then you go, I'm going to do this. So I knew that fit body bootcamp can become 100 million dollar company. What I didn't realize was I was literally putting a supercharger on a 79 toyota pickup, which was a car that I actually owned and I expected the supercharger to perform to make this car perform when really the car did not have the capabilities to the leader myself. So I had a business that had potential of 100 million a year, but the leader was so weak, so Ineffective that I literally almost went out of business and almost destroyed my marriage and my family life. And so, um, it was a product of that that I decided that I need to figure out how to become an effective leader. Speaker 3:     06:24           And over the next three to five years, people always asking me, you know, so what's the secret to, to leadership? I hear your book has six pillars of leadership. If you can just tell me that I can become a better leader. It's not a light switch. I always tell people it's a dimmer switch that goes up. Sometimes it goes back down and over a three to five year period I became an effective leader. Now I wrote the book so that I can help people ascend to their leadership role faster, more efficiently. Um, but really that's where it started. Man. I was a hypocrite and an imposter. And today I'm a better version of the leader that I'm going to become. It's still a work in progress, but my company's numbers show for it. Speaker 2:     07:05           I love it. So you actually just have you introduce yourself. You did so much better than I did. I know what I want to ask though. I really do want to address what you just talked about and that is this whole idea as far as being a hypocrite or the imposter because one of the things we hear a lot in a lot of entrepreneurs, I mean I've done it myself where it's like, you know, I'm going to fake it till I make it and if you don't mind, if you kind of expound on this whole idea is yeah, there's an element of faking it till you make it, but also how do you get out of that, that feeling of being the imposter or the hypocrite and actually starting to run a real business versus just a hobby. Speaker 3:     07:38           Yeah. And you know what? There is some valid need to fake it till you make it. And what I mean by that in one of my favorite movies, catch me if you can, which was the story of tom hanks was in it and also the dicaprio writing. This guy was a con artist and tom hanks was the fbi agent and in real life the con artist, just like in the movie, taught at a university level class. Like for an entire semester, and he, he, he taught, he gave quizzes, he gave tests and you get grades and once they caught this guy in real life, they said, listen, you're a con artist. We know how you, how you were able to con people out of money and get on airplanes by conning people, but how did you Speaker 3:     08:23           con your way into being a professor for an entire semester? he goes, all I had to do was be one chapter ahead of all the other students in the class and he was just teaching a chapter ahead and he was reading the same book that they were, but he was a chapter ahead and so to me, faking it till you fake it till you make it is that you're doing it, but you're just barely ahead of the people that you're either teaching or selling to or servicing. There has to be a. The next level comes Speaker 3:     08:53           when you have to be truly demonstrate proof, demonstrate proof. For example, we'll use russel as an example, like one of his first products, the old potato gun that he created, and then he created an ebook that teaches you how to make your own potato gun. Well, that's great. He made the potato gun. He had fun with that. He goes, hey, people are actually searching out how to make potato guns. I might as well make an ebook out of it and sell it and make some money. I'd say that was fake it. You make it like that was a. We all bump into that accidental entrepreneurial spirit and oh my gosh, people are actually paying me for this, but then as time goes on and he writes his books and he goes into many different ventures with click funnels, like now this is a leadership position that he's in. Speaker 3:     09:32           He's leading a company. He's having to look forward. He's looking to communicate. He's. He needs clarity of vision so the entire team can be on it. He must be decisive because between competition and between marketing and between the economy and the opportunities available, all those things can shift and a strong leader must be decisive and pivot because indecision costs entrepreneurs more time, money and market share than making the wrong decision, and so yes, we all start off as fake it till you make it, but at some point we have to grow into our entrepreneurial skin and be willing to take bigger risks, have those tough conversations and communications, have even greater clarity of vision, be super decisive and go from having a group of employees to a high performance team who is on board with the vision of what clickfunnels, where click funnels is headed and knows that we have to execute this plan because it's us against them. A team team member has an us against them mentality where employees just simply want to come in, clock in a little late, clock out, a little early, do the bare minimum, and off they go. Right? I mean, you're not going to build an empire with a. With a group of employees. You're going to build an empire with a, an effective team around you. Speaker 2:     10:46           I love that. You know, when the, I, as I was going through your book, man up the, we talked about these six pillars of entrepreneurial leadership and you kind of broke it down into three different sections and leading yourself. That was such a cool section as far as. So often we talked about leading as a team leader and you're kind of alluding to the fact as far as what russell is doing a leading yourself. For me, it was such a foundational thing. I think a lot of people, they kind of skip that. Oh yeah. I'll do that later if you don't mind. I'd like to kind of talk a little bit about this whole concept as far as leading yourself, Speaker 3:     11:17           you know, and in the six pillars of course, and the six pillars or this self discipline, it's clarity of vision, meaning what do you want your company to go and by when and what's the path. So vision is all about what do you want and when do you want to buy? Um, and of course then there's decisiveness. There's effective communication, there's emotional resilience because lord knows as entrepreneurs, we go through some emotionally challenging stuff that other people simply wouldn't understand. The risk and the exposure that We put ourselves against, and of course the sixth and final pillar is having a high performance team to help you execute your vision, but you know that self discipline piece, the leading yourself is so important. Most leaders, bosses, founders, ceos, whatever you want to call them, believe in this top down leadership meaning I will say, and you guys will do, and that's that, and that is called I call that half to leadership. Speaker 3:     12:10           Your employees or team, they feel like they have to do it. Otherwise they're going to get reprimAnded or yelled at, possIbly fired the leader who's more of a servant leader, who practices what he preaches or what she preaches and his self discipline, which is why self discipline is pillar number one. Leading yourself leads by example says, you know what? Here's what we have to do and here's what I want you to do, and the team wants to do that because they see that the leader is authentic. So self discipline comes from do the work first. If you expect them to show up on time, you show up on time. First you expect them to be ready during meetings, be ready first. If you expect them to be clear in communication, you better communicate more clearly. If you expect them to do the marketing effectively, you better be clear on how you want them to market and how much of a cost of lead should be in and what are we looking for by will conversions and lifetime value of a client. Speaker 3:     13:02           BecAuse the moment you're unclear in any of that, your team goes imposter, hypocrite, and all of a sudden you're half to leadershIp instead of the one to the one true leader. If your team goes, you know what, I want to do this for him or her because I believe in his or her vision and I want to do it for them. That's so much better. My team hates letting me down. They'll take getting written up by our two vps over letting me down like, okay, great. WrIte me up. Just make sure he doesn't find out. I'll never do this. Over again, because I've been so lucky, so fortunate to create an environment where they don't want to let me down and I remember when I worked at disneyland man, I worked at disneyland, dave for six years and there was a. I had, I had two supervisors in the carnation cafe restaurant that I worked in. Speaker 3:     13:49           One's name was cathy, one's name was doug. Kathy. Kathy did not practice the leading herself. she always came into work. This sheldon as she Was our boss, I was a fry cook at carnation cafe and twice a day. Carnation cafe was literally the busiest restaurant on the planet because when I worked there it was on main street and the main street electrical parade would go twice a day and that restaurant, we had a line around the building and we were just just bursting at the seams of people wanting to sit there and watch the prayed while they ate and so kathy would come and you need to do this and the food's not at a minimum of 140 degree and you guys are are, you know, there's a stain on your, on your chef whites. And she would always point point, point, but we would notice that she would come into work a little late. Speaker 3:     14:34           She was always just shoveled, always unprepared. If we had a meeting with her before our shifts started, half the time the meetings will get canceled and so she was poorly self disciplined and so we had no respect for her. Then there was doug when doug was our shift lead and he was this six foot five heavy said bellowing man. And he would walk in here, this cajun accent. He would walk into the restaurant, carnation cafe. Well, what can I help you with boys? And we say, well doug, we need more help on the window. We're pumping out food but we can't get it up on the window fast enough. No worries boys. And he fLipped his tie over his shoulder and he put on the chef gloves and off he went to helping us. And when doug work for us, we didn't care about taking our break. Speaker 3:     15:15           We all we wanted to do was make sure we get the food out on time so the service can deliver it to the table. And give the guest experience that disney is known for. When kathy was supervising us. Man, it didn't matter if the electric prayed was happening. Oh, break time. I got to go because you Just didn't want to perform for kathy. The difference between doug and cathy was doug, walk the walk and talk the talk. Like he was in there early. He helped us prep when it was time for us to close. He wasn't just up there doing paperwork. He was down there cleaning with us. He didn't have to be, but we felt so indebted to him and never wanted to let him down. and because of that self discipline that he had, because he worked up from the ranks, we never wanted to let him down where cathy was the opposite. Speaker 3:     16:00           So self discipline is so important. So we're an entrepreneur is concerned. You can be looked at by your team is an imposter as a, as a hypocrite, just like I was by being unprepared, but expecting them to be prepared by being unclear, but expecting them to be clear. And So self really starts with what time do you wake up in the morning? You beat them up early enough to get the work done. Like every monday morning for the last five years, I send out a monday morning email to my team and it's only focuses on clarity of vision. Here's where we're headed guys. And then personal development tips and professional development tips. Because I know like me, they're human. They just came off a weekend. Maybe some people overrate, maybe they overdrInk. Maybe there was a fight in their relationship, maybe something a car accident had happened, maybe a family member got sick. Speaker 3:     16:48           Whatever happened, guys, here's how you deal with adversity. You cope with what you have to deal with and you control what you can control and here's how you can use that and work to service our franchisees. But every monday morning I'm disciplined enough to wake up before them at 5:00 AM and send out my monday morning email. The day that I missed. That makes me a hypocrite. So we have to start with yourself first and then go into telling people what to do. Otherwise, we're seen as a, as an imposter by, by not only our team, but even our customers. Speaker 2:     17:17           I love that. I know a russell. I joke around about it. Uh, I've never woken up as early as I am right now, so I'm trying to get this whole adonis looked at you. You were kind of like chiseled out of stone. So I'm trying to get to that same type of a luckier. So I've got hired a trainer and I met in the morning. I'm getting up and they're at the gym at 5:00 and it was kind of funny because russell always sit there talking about it and this whole idea of it's been interesting in the office now how many other people, because they're seeing our instagrams and everything else where we joke around about it because these were actually working at his gym. So since it's his gym, he comes in at six and I got to be there at five. But uh, it's been fun to see in the, in our office. How other, how many other people are now talking? Oh yeah, I got up to a 5:00. I'm working out, I'm doing this and and again it's, we never meant to come across as far as you know, you need to do this, but as you talk, as far as my leadership, even in your own personal life and personal life, leadership, it, it just carries over into your professional life so much. And so I appreciate that whole concept of, of leading yourself first. Speaker 3:     18:20           Yeah, that's, that's a must and I think that's probably the most overlooked pillar in, in leadership because everyone says, you know what, alright, I'm gonna start communicating more effectively. I'm no longer gonna, hold things in. I'm not going to be approval seeking. I'm going to be more decisive, clear on my vision, and so they start saying do, do, do, but remember that the people are by what they're seeing, so they can't hear what you're saying because they're deaf. Invite what they're seeing. What they're seeing is un un sprint. Yeah. So we have to get discipline first, lead from the front before we can actually lead the team. Speaker 2:     18:51           I love that. You know what? I was going through your titles of your books and the chapters there, and there's two that just jumped out at me. One is the five percent rule, so I want to talk about the five percent rule and the other one is you might have crowds. So those are the cliff hangers. Those are the hooks. So let's first of all talk about this on five percent rule and then we'll talk about you might have crabs. Speaker 3:     19:14           Absolutely. and, and, and, and, and I go into great detail about this in the book, uh, but, but I want to give, give your viewers here, your listeners a really cool kind of visual. So imagine this. Imagine this. I had my first employee, her name was amanda, amanda. She was my assistant and I worked out of my guest house. This was over a decade ago. this is how the five percent rule came to be. And of course since I worked out of my guest house, um, I was close to the, to the home and my wife one day comes up to the guest house and says, dude, the sprinkler has sprung a leak. And as you're shooting up a fountain, like you've got to fix this thing now, keep in mind, I was in a place in my life where I could afford to call a plumber and having fixed the sprinkler pipe, but I'm a pretty handy guy. Speaker 3:     19:59           And so dave, I just rolled up my sleeves and said, you know, honey, I'm going to go fix that. So I went to the garage, got some, the red hot, the red hot glue, um, my, my, my, my pipe cutters, some sandpaper and the pipe. And I went outside and start digging to find this sprinkler pipe that sprung a leak. Well, as it turns out, the day before I sent out an email to my small list of gym owners and I said, hey guys, I offer a year of coaching phone coaching for $5,000. Like at the time it was a smoking deal. Today we charge $50,000 for our coaching, but as $5,000 per year of phone coaching. And if you want me to help you grow your business, like I grew my five personal training gyms, then let's get on the phone. You know, let me ask you some questions. Speaker 3:     20:42           If you're a good fit then I'd be more than happy to help you. So that was the email and the whole idea was they would call amanda. She would, if I was free, she'd put them on the phone with me if I wasn't freezing scheduling with a call. And so I'm, I'm downstairs, I'm elbow deep in mud and amanda comes running downstairs and she goes, dude, I've got a phone call for you. This person's totally qualified. There's no point in putting him in your calendar because he says he wants to sign up right now. I'm like, great, let's do this amanda. But I've got mud all over me. So you've heard me close many of a many of our coaching calls before. So we just take them through the page, get his credit card information and set up the first call for tomorrow. Are you sure? Speaker 3:     21:23           Yes, I'm sure. Go do it. And there I was again, being poorly disciplined and delegating instead of doing what I should have been doing and it's in my five percent. Well amanda went up there. God blessed her. Did the best she could and actually talk the guy out of the sale and back then man, $5,000 was was I was like $500,000 to me. That was a lot of money to me. Like I knew we needed that money. We had just moved into this house and while we've got a guest house for the first time, but every penny counts. And I'll be very honest with you, dude, this was when you could still buy a home on stated income. Autonomy crashed. So it was probably more like 12 years ago and so pretty much lied to the mortgage company. I make $30,000 a month. Dude, I hadn't made more than $15,000 a month and that's in revenue. Speaker 3:     22:11           My profits were even less like a true entrepreneur. Let's move in there and we'll figure it out. So we moved in there on stated income. I needed that five grand and of course she lost a sale and that was that. And in that moment I realized I could have paid a plumber $25 to fix that pipe and I could've worked on with my five percent the critical few things that move the needle. And for me, my five percent is to delegate, motivate, and sell. And so what I did is I pass the baton over to her. Instead of doing what was in my wheelhouse, my zone of genius, which was to sell. I should have stayed in my five percent today. I want to do anything outside of my five percent, you know, at the house, a light bulb's burnt out. My wife knows to go right to marlin or house manager and she knows how to change a light bulb because if you tell me I'm just going to stare at it. Speaker 3:     22:53           I don't know how to do it, but I'm not gonna do it because that time could be better spent with family or by creating more financial wealth for us. And so, you know, pipes broken, everyone knows what to do. My five year, I haven't been to a grocery store for over six years. I don't pick up my dry cleaning, my car is don't get washed anymore by me. They get washed by people who just show up to the headquarters here and wash the cars, but all those things keep me focused, so I work eight hours a day in my zone of genius, my five percent, which is to delegate, motivate himself, and the competing ceo of a franchise says, you know what? I'm not afraid of hard work. I'm going to work eight hours a day and do everything. He's writing payroll checks, reading p and l reports, and he's changing out light bulbs. Speaker 3:     23:31           Who's going to get ahead over the next 12 months? Obviously meat, but that was the most expensive lesson that I learned is that as entrepreneurs, as leaders, you have to work in your zone of genius on the five percent of the things that you need to do that move the needle. The other 95 percent you outsource a competent team members. I love it. I know we've talked a lot about this. You and craig and I about this whole idea as far as a not to do list. If you don't mind, kind of expand on this because people, I mean they go sheets and sheets deep onto do lists, help people understand what is this not to do list. you mentioned a couple of things there, but what are the types of things do you do and then with that, if a person doesn't have money to hire all that, who's the first hire? Speaker 3:     24:09           They should get a very good question. So the nod to do list is I look at it as non negotiables and these are things like for me, I won't. I won't go to the dry cleaning. I won't go and pick up lunch for myself. I have that brought in. I won't. In fact next time you guys were out here in southern California because the 24 hour fitness is three miles away from my house. I bought a warehouse and I built my own private gym and mile away so that I don't even have to go competing. I don't even want to wait in line for a squat rack or a bench press. I built my own 3000 square foot private gym and I justified it by saying it's a mortgage on that building is $7,500. I've got a $7,500 gym membership as far as I'm concerned, but it's clean, it's clean. Speaker 3:     24:50           Every equipment is available when I'm there, the equipment instead of a broken and it's a bonus to my team members because they get the work out there in the mornings. We're after at the end of the day, so I won't do anything that creates time theft. That takes away time from me, my health, my finances or my family. Not necessarily in that order. So if it's grocery shopping, washing my car, going to the dry cleaners, driving too far. I believe every entrepreneur should have a two mile bubble. Your office, your home. In my case, starbucks sushi and my gym or all within those five things are within a two mile bubble and I think those two miles, it's unpredictable. I don't know what the freeway is going to be like. All of a sudden what I thought was gonna be a short drive, added 20 more minutes to my time. Speaker 3:     25:33           I don't want that. So part of having this not to do list is going, what areas of my life are sucking away time, are creating time theft away from my time with my family, my ability to create wealth and significance and of course to work on my health. To me those are the big three areas and whatever those are, you have to ruthlessly chop those things out and they are non negotiable. It can't be like on weekends I'll wash the car because on weekends are my time with the kids or on weekends I'm flying out to speak at events and so you have to create your nonnegotiable list and then of course stick to it because so often people do want to start shoving other stuff into your list and you have to be the anger queen of saying no. Right? And so to me that, that's, that's a massive lesson that I learned. Speaker 3:     26:21           I learned that it's okay to be a control freak. People out know was like a control freak and I said, oh gosh, that's a bad thing. It's got such a negative connotation. I want to be a control freak. Like dave, you can set your clock to me. You know I'm going to wake up between between five and 5:30 every single day. I'm not going to hit snooze, I'm going to have water and then coffee and then my protein shake. I'm going to go through my gratitude list as I'm playing with cookie. Might 95 pound massive, and then I'm gonna sit on my couch by around 6:30 7:00, work for two and a half hours on my magic time. The things that craig valentine taught me, you know the, the, the list that I do the night before that are going to move the needle, right? Speaker 3:     26:56           my five percent and then by 9:00 AM I'm in my gym working out by 11:00. I'm here meeting with my two vps and then I do this kind of stuff, which is fun. This is like in my zone of genius. I can't have anyone of my team members sit here and deliver this message, but what I can have them do like a non negotiable for me just because I know how to use click funnels. It's so easy. You guys have made it easy to use, but my team uses that to build our book funnel to build every single funnels that we have. Just because I can doesn't mean I do it. So that's a non negotiable as well. And to me that's been a huge thing. Speaking of which, let me tell you about the crab story. You know, I was asking people, hey, do you have crabs? Speaker 3:     27:31           And they go, why did I go? No, not, not in the way the, the year was 2005. Dave. And gosh, if it wasn't for my wife's grandparents, I would have never experienced this cruise. We went on, um, on holland America cruise lines, which is a really high end cruise line. We went on an alaskan cruise. Thankfully they paid for the entire family. And thank god I was married to my wife by then because I got to go on a seven day cruise to Alaska and man, I had barely been out of California at that time, let alone like, wow, we're going to Alaska, we get to see glacier, we get to go hiking. Are you kidding me? this foreigner doesn't do that. Right? And so one of the ports that we stopped at was ketchikan Alaska and at this point, you know, I've already started building my business. Speaker 3:     28:19           I'm trying to figure out how to be an entrepreneur. Um, sometimes I would tell my friends or family members like this is my goal, and created a software product called high tech trainer and it's going to be on a palmpilot and gyms are going to buy it from you. They're going to have these palmpilots and handed out the clients. And now if you can't afford a personal trainer, the workouts are going to be on the palmpilot. And I would have some friends and family that were just, what are you sure? Is that going to work? This going to be expensive. I would even know about software. And they will start and then of course I would just go fists up and want to duke it out with them. And um, so there we are in ketchikan, Alaska and we're walking across the this rocky area that's parallel to the water and we're seeing all these crab fishermen casting out their nets and then waiting a little while and then pulling in their nets. Speaker 3:     29:05           One gentleman had a five gallon bucket next to him was about this much water in it. And then in the bucket at the bottom of the bucket was maybe five or six crabs. And I was fascinated. I've never seen anything like this. So diane and I stopped and were watching him cast his net and pull crabs in or pull nothing in. And as we're watching him, I noticed that there's one ambitious crab crawling on all the other crabs and this little guy is starting to reach for the rim of the bucket to pull himself up. Now in the, in my head, one part of me is written for him like, hey, you can do this little guy. Get out there and go for freedom before this guy. On the other side, I want it to be a good samaritan, so I said, sir, you're about to lose a crab. Speaker 3:     29:45           He's, he's trying to make an escape. I think you should put that lid on it. [inaudible]. There was a lid sitting on the ground and he goes, watch what happens next. So I'm watching them. This little crabs hoisting himself, starting to hoist himself up to the top of the bucket. All the other crabs at the bottom. Reach up, grab it by its hind legs and pull it right down. Dave, and I'm hitting my wife. I'm hitting you. See what's happening here because the guy goes, these crabs are self policing. I was like, oh my god. And I realized in that moment I've got crabs in my life. It's not that my dream and my vision and my hope for, for the software that is going to change. The fitness industry is unrealistic. It's the people around me are crabs and they are unrealistic and they're transferring their lack of ability and desire and willingness to take risks on me. Speaker 3:     30:32           And so I literally got back from ketchikan, Alaska and I started just cutting away friends from high school friends who I new from, other places who were negative, toxic. Anyone who looked forward to the weekend and didn't look forward to mondays. That was one of my criteria. You don't look forward to on monday. We can't be friends now. I didn't of course call them up and say, hey, we can't be friends anymore. Your crab in my life where I slowly. Because people always asking me, no, wait a minute. You just cut them all out. I said, you know, you slowly phase yourself out. You, you replied to the text messages last you answer the phone calls less. And what I found was I created room for a better group. Have people around me who weren't crabs. So here I was trying to be an eagle, but I was hanging out with ducks and wondering why they're quacking, what I'm trying to soar. Speaker 3:     31:17           while the truth is, once I cut out the crabs out of my life, it made room for egos like yourself and russell and craig ballentyne and frank kern and randy garn. And all these good people to come into my life and allow me to stand on their shoulders and allow me to take a peek into your business and see how I can scale my business or tell me. Yeah, you can do at vedros. in fact, I think you ought to set a higher goal. That goal isn't big enough. Like that's what I want to hear from my peers. Not. Are you sure you can do it? What if you lose money? and what if you. You ended up homeless. Speaker 2:     31:46           Oh totally agree with you on that one down I think is probably the biggest problem. A lot of people when they start getting down this entrepreneurial road they face because a lot of the friends aren't entrepreneurs and they struggle with that and it's. I Actually had this conversation with my son chandler, who's a. I was in college actually, randy gardens working for skipio skipio to go do his own thing and all of his friends were like, you've got this great job and you why you doing that? And he's like, it's not what I want to do. And, and it was really cool because randy's partner nate was chandler, just go do what you want and I appreciate it again, date and randy's friendship, but just recognizing that sometimes you do have to kind of distance yourself from those people who are pulling you down and sometimes they don't mean to. It's their own lack of security themselves and they're like, I can't do that. So I doubt you could either. And so I, I appreciate that for sure. you know, and that's exactly the, they don't have their intentions Speaker 3:     32:40           are well placed. I don't have any bad intentions. I just realized that they, they mean well for you, but they're passing along their insecurities, their transferring those feelings on you at that because they're friends. You do put more weight on what they said because you know they have the best interest for me. But in reality it begins to play this negative loop in your head while you're trying to do something positive. And those two things never work out. Well, Speaker 2:     33:01           I totally agree. Well, last question here I really want to dive in on, and this is so again, if you don't mind, tell people again what the six pillars are. I also want to let them know where they can get the book, but so tell that first will be a little commercial break here, but they don't want to talk about the last one and we'll come back to that. Speaker 3:     33:17           So good. So the six pillars of entrepreneurial leadership, a real simple, it starts with self discipline is pillar number one. Clarity of vision and clarity of path is number two, clear communication skills as number three, decisiveness, being able to make a decision and make it fast and course correct if it's the wrong decision is number four. Number five is emotional resilience. So many of us tend to react instead of respond, and oftentimes when you react, you leave a wake of destruction behind you instead of responding with clarity to a problem or challenge that entrepreneurs will have. And of course, finally doing away with the idea of having employees and only building a high performance team who can help you get to your outcome and your life and your business. And so in fact, the book now, it doesn't come out until September 18th. However, it's. It's on amazon.com right now. Speaker 3:     34:05           You can get it from amazon. You can preorder it. And what I'm doing for actually you're the first person I'm doing this for a click funnels. The first person people I'm doing this for is when they order this book right now from amazon.com. just forward your receipt to orders at [inaudible] dot com. Use forward your receipt to orders that manup.com. And two months ago I created, I charged $2,000 a head, got 20 people into our learning center here and I did a one day entrepreneurial leadership workshop. And so I'm making a $2,500 course out of that. But if you send your receipt to [email protected], you'll get that course absolutely free. We'll just email you the login and the access to it as a giant bonus gift for getting onboard with the amount of movement. Speaker 2:     34:50           Thank you. I really appreciate that. I. I need you to clarify one thing and that is I had a couple of people were asking say, well, does this work for women too? Speaker 3:     34:59           Yes. Yes. That's a really good questIon. In fact, manning up doesn't work for women too. It's just mad up as a phrase that we've heard before. Hey man, up and go ask for that. Raise. Hey man. Up and go after the girl of your dreams are. And so the way I look at it is when you look at the word human human up, rIght? And I started to think about this again. I really do explain in the book and I go into great detail with anecdotes and stories of myself and many of my clients who were in the darkest of times as entrepreneurs and how we turn our business and our lives around. Because how you do anything is how you do everything. Like my health is connected to my relationship with my wife, which was connected to my, which is connected to my mindset, which is connected to my significance and impact I want to have on this planet. Speaker 3:     35:42           No one thing. I can't be fat, sick and out of shape, but I expect to run a business at its full potential. Impossible. And so I started to think in in 2013, but you know what? As a human, I think I'm at the top of the food chain on this planet. I'm pretty sure as a human we are tOp of the food chain yet I'm going to be very honest with you, man. I had taco bell and del taco wrappers in my car for like three, four weeks ago. I had empty starbucks cups and soda cans and you would think that a hobo lIved in my car and I remember looking around in my car and being disgusted with myself. I'm like, wow, I'm living subpar. Like a. Like a dog doesn't even go poop in the area that it leaves. It actually walks away right? Speaker 3:     36:25           Yet. Yet I had this junk. I had crap around me because I thought so little of myself, so if I'm a human and I'm top of the food chain, but I'm not living to my fullest potential and expectations, shame on me. I better start with self discipline and so I. That's where I started, was with my weight, with my health, with cleaning up things around me and when women always want to put anything man up on social media, every now and again, most women are totally on board with the movement because they understand. Matt up simply means stop making excuses, take control of your situation and rise to your fullest potential. but they go, well, you know, why can't we women up? I said, look, if you want a woman up, you can woman up, but at the end of the day I want you to human up because your top of the food chain is a human and when it's a human up, and so if the word man is in the name isn't the word human, we just need to man up to our greatest potential and if that means warming up and then so be it. Speaker 3:     37:18           I love it. Well, it's a great book. Again, you guys get it manta.com or go to amazon right now and get it beFore it actually goes live in september. Um, my problem is I would love to sit and talk to you for hours because there's so many things I want to talk to you about on this book. So I know your limit on time. There's two different things. I'll let you kind of pick which one you want to talk about. Emotional resilience or else the glue that holds things together. Ah, let's talk about emotIonal resilience because this translates emotional resilience, translates into your personal life and your professional life. And at the end of the day I just want to give back. I'm like, I would have wanted someone to give to me when I was coming up as an entrepreneur and thank god I accidentally found my first mentor, jim franco, who was a personal training client of mine. Speaker 3:     38:00           I was just complaining to him one day saying, well jim, I'm a personal trainer and a fry cook and a bouncer at a bar. I don't want to be a fry cook and a bouncer. I want to be a full time personal trainer, and he said, you know what, you're a horrible salesperson and I'm going to teach you how to sell, and he took mercy on me and he mentored me and so I figured if I could just pass that message along, mentoring someone else now so that they see the value of mentors and invest in him sooner than I did. It wouLd be huge. But emotional resilience is this. Oftentimes as humans, especially humans who have a business, you have competition because you're an entrepreneur. You have competition, you have regulation. Probably either a state regulation, federal regulation, if you're a supplement company or in my case, a franchise to the federal trade commission oversees us like, like we have an inhouse compliance officer overseeing everything we do. Speaker 3:     38:50           Right? And so you know, just like people who sell stocks and commodities and all that stuff, and so you have competition regulation, you have taxes, you have people who might even try and steal your business idea and go elsewhere. You have the economy that might crash around you. And while you have advertising that you have to do and all these things cost stress, like nothing, nothing worse than sending a few ads on facebook and then getting a random disapproval message and then two weeks ago that same ad was running this week. That adds not no one's responding to you and you're just, you want to go nuts, you want to send a an all caps email with a lot of profanity to somebody in facebook and say like, what the heck is going on? I'm just trying to serve my industry, makes some money, and it has some significance. Speaker 3:     39:32           Well, most of the time we tend to over react emotionally and, and here's where that comes from. And I was able to look inside me and react and I'm embarrassed to say the state, but there was a time and 2004, I was on a phone call with a customer who very quickly became a non-customer after my reaction, instead of my response, he said, you know what? I've downloaded this high tech trainer thing on my palm pilot, but it's not working as advertised now. At this point, we were in so much debt and we hardly making any money. I took it as though he was literally saying, you have an ugly child who's horrible human. I said that right, and truth be told I was burning the candle on both ends and I took it personally and instead of saying, well sir, let's talk about what operating system you have on your. Speaker 3:     40:22           Because I did my own customer support on your palmpilot, et cetera. I just lost it. I'm like, what? You have no idea how long they took me to build a software. You have no idea how many people have to hire from India. And then they screwed it up. Then had to find people in United States and that I'm, as I'm talking and yelling, I'm just. I see my barometer go from yellow to orange to red and then I just started smashing the phone until all that's left is the court in my hands and I look over and there's my wife, like, what in the world just happened to you? Right? And that moment I said, can you believe this guy? The nerve that he would have to tell us this after we've taken six years to build a software and data that, um, well in hindsight years later I realized the guy was having a problem. Speaker 3:     41:00           He's a paying customer. My job is to help them through a solution instead of reacting and taking it personally. I could have just responded effectively by saying, hey, you know what, why don't you want me to model of your palmpilot? Why don't you tell me, um, when you downloaded this thing, what version of high tech trainer did you download? And walking them through the steps. And so, but I realized were emotional reaction comes from, and I'm gonna share this with you and your audience so that we never do it again when we're born and we're babies, we're in a crib and it's the middle of the night. And being, uh, being a parent, you've had this happen. All of a sudden this baby just out of nowhere, it's just start screaming, holy murder. You just spring up your spring up and what's going on? Okay. Speaker 3:     41:39           It's a new baby. Okay. Whereas mom, okay, we need to breastfeed or bottle feed. Got it done. All of a sudden the baby two hours later screams again, oh my gosh, what's going on? Oh, the baby has pooped themselves. Now we need to change the diapers. So the baby gets used to asking for things through emotional reaction. It's our job as parents, as they grow up, you go, hey, you know what? You don't have to emotionally react anymore. We've all been into the target or the walmart or the nordstrom's where we see this kid who's now eight, nine years old and having a temper tantrum, trying to get his way just like when he was a two month old baby. Right? And that's because the parents didn't spend the time to teach them how to phase out emotional reaction and phase in logical response like, you can actually talk now, son, so why don't you tell us what your feeling was? Speaker 3:     42:26           That hunger pains, okay, you want food? Great, let's see how we can feed you. And so I realized that most of us never got past the emotional reaction phase of survival. And so even as adults, we believe that the squeaky wheel gets the oil. Yeah, okay. That term exists, but the squeaky wheel also gets hated upon and has lost all trust and respect and authority. And so If you can just step back and go, what is this person across from me saying, is it a personal attack or are they just criticizing my business and product? Okay. It's a criticism of my business and product, not of me personally. If I emotionally react, I only have one thing I can do freak out and no one's gonna benefit. If I respond, I might have three or four options, so I'm going to choose to emotionally or to effectively respond strategically, respond with this answer because I think that's going to be the best and it's having the wherewithal as an adult to not react anymore. Speaker 3:     43:21           Instead, take a step back, take a deep breath. Don't write that email and send it out. Write the email and just let it sit there and your drafts right? Or don't send that text message just because someone got flared up to right. But it's so easy to react, but it takes a pro. It truly takes a pro. the amateur reacts to the pro. We'll step back, assess the situation. It's not a personal attack. And even if it is, it's probably coming from a place of, of weird emotions that they're having. I'm not going to take it personally. Here's how I'm going to strategically respond. And anytime I've responded to a situation, I've been able to change the other person's perspective and get them to see the light when I've come to them with fists up. Well we've really duked it out. No one's one. And so one of the best quotes I've heard is you never want to argue with someone stupid because it will bring you down to their level and then beat you with experience. But I was pretty emotionally reactive per person and that would just bring people down down to my level and I beat them with just freaking out at them. And then of course they'd stopped doing business with me and they tarnished my reputation and I'd somehow blamed them again. But truly, if we can just manage our emotions and be more responsive instead of reactive, man, the world opens up with so many opportunities. Speaker 2:     44:37           I love it will be. I get, I could spend all afternoon with you. I love being around you. I appreciate all the, all the wisdom, the value bombs you've been dropping for our audience here. Again guys, go check out [inaudible] dot com or go to amazon and get it there. Again, I appreciate your kindness and offering. It's huge. Twenty $500 course to our audience. That was kind of you. And any other parting words before we wrap things up? Speaker 3:     44:57           Well, no, I just have to say this, that uh, and you know that when you first opened it up you said, you know, tell us more about self discipline, but everyone on here is going to have room to improve and their leadership skills. And I can tell you that the easiest path you're going to want to take is to become a better communicator or more decisive. We're trying to build a team or clarity of vision. Go back and look in the mirror, start with yourself. And when you can work from the inside out, the outcome that you get in your business and your success and your personal family life is, is monumental. And, and that's the one parting message I want to leave with the audience here. Speaker 2:     45:32           I appreciate it. Thanks. We'll talk to you soon. Speaker 3:     45:34           Appreciate it. Take care, dave. Speaker 4:     45:36           Hey everybody. Thank you so much for takIng the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crushed through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, I only just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go To itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Andrew Warner: Andrew Warner is the founder of Mixergy. Mixergy was created to help motivated and ambitious people learn from experienced mentors on the best ways to grow by sharing their expertise and experiences. Tips and Tricks for You and Your Business: Incorporating Chatbots into your business? (2:55) Tips and Tricks for businesses to stay authentic using chat? (12:15) Other ways to utilize chatbots in an effective manner. (17:00) How chatbots work and how are they available? (21:00) What is the future for chatbots? (38:55) Quotable Moments: "Across the board, for every age group, people are spending more time using chat rather than email." "Every chat platform is going to have to have a chat bot in the future." Other Tidbits: Andrew discusses the significance of having influential people at your access to help you start your new company.  Andrew goes in depth on the benefits of using Chatbots and gives fantastic tips on how you can incorporate them into your personal funnel. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome to the show. We're so, so excited. Speaker 2:     00:19           Have you guys here? This is a. I can't date outside of am to have andrew with us. I've been trying to get him back on her podcast for awhile and last time I was with him actually was at euro. Your Scotch dinner? Yes. For Guy who does it was. No, there was no dinner. It was. It was a thing, but chat, chat bots and Scotch. You don't even drink scotch, but you still attended. It was great. It was a ton of fun and you're a great host again for them because you guys who aren't familiar with Andrew, Andrew's got the most amazing podcast in the world. Mixergy, if you haven't been listening to, you definitely need to. In addition to that, he's got the coolest technology and stuff he's been doing. Probably I would say you're probably one of the pioneers in this whole chat Bot thing. Speaker 2:     01:00           I mean, you've been around this for a long time. Oh, I've been so psyched about it. Yes. So we're going to dive facebook even allowed it before facebook allowed it. That's legit. Well, I, again, I can't tell you how excited I am to have you on this out. So for those of you in facebook land, we're going to be taking your questions and things, so please make sure you put your questions down below. And in addition to that, uh, will be stripping this as an audio. This is the first time we've ever done this where we're actually bringing celebrity specialists expert onto this and we're actually gonna be using this audio for a future podcast on funnel hacker radio. In addition to that, we've got some cool stuff we're doing with Andrew and Russell upcoming here real soon. So, uh, you'll have to stay tuned for that as well. Speaker 2:     01:42           But Age, Andrew, welcome to the show. So excited to have you on here. So the reason that we switched to zoom at the last minute, we were like four minutes late. I know there's somebody who does not like to be late. The reason we're doing this is because I'm going to show everyone how easy it is to put makeup on my face in real time and switch it because of a chat bot. So I want to show that I want to show how I ordered beer within a minute to a seat at a baseball stadium. Just using a chat bot. You know, you just go to the chat, you say, I feel like a bud light. It says here's your, here's your apple pay. I double tap the side of my phone. I ordered a beer, I'm going to show you that and I'm going to show you how it actually fits in with click funnels and everything else that we're doing with bundles. Speaker 2:     02:24           So I wanted to show the screen. You said Andrew, it's important you spend like 15 minutes making this first lesson from what you just got is. Those are some of the strongest three hooks I've ever heard any podcast. So thanks for setting the hooks, how good you know what and the reason I want to say that it's because some of it's going to be fun and really practical like for women to be able to see makeup on their faces, way better than looking on a on a phone screen and seeing a selection of it on models faces and I'll show you what that looks like and coming back to. And that's the future. Coming back to today, I'm going to show everyone how chat bots can help grow their funnels. How about we just start with that because I find that people don't. What a Chat Bot is, I want Speaker 3:     03:00           to do something super concrete so we're all on the same page. Even those of you who are listening and not watching, I promise I'm going to describe everything that's on my screen. Here is what is on my screen right now. You can see that, right dave? Yep. Left side landing page on my desktop. Everyone listening to me probably understands this is a click funnels page. On the right side is my phone and on the left you could see that if we had a, a company that offered a yoga studio, they might say in the past, enter your email address to get the guide. I want to show you what it looks like if it's not, enter your email address, not type in your name, but instead press one button and not after you press the submit button, it goes into an inbox full of thousands of unread messages and a lot of anxiety, but the user gets an alert on their screen and they get the immediate gratification. So here's what's going to happen. I guess. Again, I'm going to describe this for the people who I know are just listening in and not watching. Speaker 3:     04:01           So on the left, come on desktop, I'm shutting this off and I'm doing it again. Hang on the phone about doing stuff. The whole thing was supposed to hang on that one moment. That one moment that I set up. Okay, here we go. So on the left you could see landing page, user presses, just one button, no fields to fill in the button. Just says, send me a guide, and underneath it is the user's face and their name. As soon as they press it, look at what happens on the right side of this screen. Boom. You see that boom air. It is the user's promise to guide. As soon as they, they press the button there, phone alerts them and says, here's the guide. It says, welcome Andrew. Can I give you the pdf and teach you via this chat? These are presses a button that says yes, give it to me, and there it is. Speaker 3:     04:46           The guide comes right in. Obviously this is a guy that I use for demonstration purposes, so it's going to be full of stock photography, but you get the picture. The user will get the guide instantly in their chat bot instantly there for them to read, to share with their friends to save for later and it right, and every time I send a message, their phone, we'll get another alert. There'll be brought back into facebook messenger. There'll be able to read it, interact with it, and get things like pdfs, get things like videos, get things like graphics, get things like files. That's what a chat bot is. Does that make sense guys? Absolutely. Loving it. I know we're looking at some of the questions and stuff down here. Yeah. If you see a question, just read it to me, but I want to make sure that James and miles and wendy and everyone else who's listening to us live is actually following through. If this doesn't make sense, if you guys disagree with this, don't just say, yeah, nice to. Nice to hear it, Andrew, but shoot at me. Disagree with me. Speaker 3:     05:41           I think we're good. Good and date it. I'll tell you one of the big issues that people have when they see this, they say, well, Andrew, if you're saying that someone can easily subscribe to get my messages inside of Facebook Messenger, what happens if my doesn't have facebook messenger? My answer to that number one is one point 3 billion people use facebook messenger every month, every month, number one. Number two, you can collect an email address within this process. You could do it on the click funnels page or in the chat. It doesn't have to be an either or. You could say, you know what, I want to reach people in chat when there's something urgent and short message that I want to send them and collect their email address too so that when I have a longer form message I could reach them via email or maybe at some point facebook decides that they don't like chatbots anymore or they make my life hard. Speaker 3:     06:33           I have their email address and I could still reach users. That way you don't have a question all the time. Real quick, Andrew, and that is how do I actually get the email from them? Is there any great that or do I have to actually ask for it? So we do two things. One is in some cases we just keep our standard click funnels landing page, the one that has a big button. When people press it, they enter their email address. It works for us. I don't want to mess with it. We leave it as is, but as soon as somebody hits submit and gives us their email address, the next page says, press this one button and I could also reach you via chat. So that's one way we combine it. The other way is what you see on your screen right here where we eliminate the request for an email address from the landing page. Speaker 3:     07:14           The click funnels landing page just says, press this button and I'll send you the message via chat and one of the first messages that come via chat is, do you like this pdf? Would you like it sent to you via email? All they have to do is hit one button and their email address is passed into my crm and my software can start adding them to the list and sending the messages and the email address comes not from them having to sit and fat finger, type it in with typos and everything. But as soon as they press a button, facebook passes the authentic facebook email address into my email system. That's what we're talking about here through a little bit that we've, uh, we've done some testing on that and that, uh, the social email we find basically it's anywhere from 10 to 12 times greater response than some of the other stuff we get know people typing in different things. Speaker 3:     08:01           So I think that's awesome. Oh, you mean the email address you get from social? Yeah. You know why that is. I had an email address that was [email protected] because I thought anyone who wants to send emails, you just send it to mel at mixergy. Facebook came back to me and said, that is not an okay email address. I said, yes it is. It works. So no, that is not, it's a functional email address. So what's that? I went and I googled it. It turns out for many businesses, mail at is like a business wide email address, not a personal email address. Facebook super duper wants to make sure they reach me directly, my personal email address, the main one. And so they wouldn't let me get away with using anything other than the best email address I have. And so I now gave him a different email address, so facebook's putting all that effort to get email addresses. We might a little piggy back off of it. I love it. Speaker 3:     08:50           Very cool. All right, so now we've been talking about what chat bots are. So from here this kind of go, how, how are people using these? You showed an example here as far as clickfunnels and and going into yoga and all that kind of stuff. What are some. Who are some of the big players who are using this stuff right now? So here's the good news and the bad news. The good news is the big players in marketing are not doing anything huge in it, which means that we have an incredible runway to jump in and lock in as many users as possible. Get my lock and get them to subscribe. There's, they have free to opt out anytime they want, but we have an opportunity to be the big players in this. You know, years ago I had an email marketing company and I remember this guy who was a superstar in the paper mail direct mail business with someone I admired forever. Speaker 3:     09:38           I invited him into my office. The guy comes around to the twelfth floor of a of my business, five slash 75 Lexington avenue goes, this whole floor is yours, and he looks at me. I'm like 22 years old. And I go, yeah, this is how we run our business. He goes, what kind of business do you guys run? I know you wanted to hear about me, but what does this say? It's an email marketing business because email marketing built all this, how much revenue you guys do? I said, $35 million. He goes, we totally, totally missed the boat on email. Says, we've been doing so well with paper mail. We never thought to get into email and I knew it was big. I didn't know it was this big. So the same thing's happening here. The big guys and email marketing are going to miss this and new people, new, big players are going to come in and I think that's the power of this. Speaker 3:     10:25           I love it. I think, uh, for me some of the main things, we're super excited. We were adding a Bot technology to our actually next empty. If it's going to be rolling out here next couple months. It's really one of the main reasons I wanted to have you on the show is to help people understand it's, this isn't. First of all, I kind of addressed the issue as far as is it just a fad or is this something that's here to stay? So it's addressed that one first. Okay. So that's a really good question. The thing that I try to ask myself is when I talked to my friends, do I use chat or email? If I'm using chat more and more, that's an indication of something. If I think about what do I like using more chat apps like I messaged which I use with my wife, like facebook messenger, which I use with some of my customers like slack, which we use with our developers. Speaker 3:     11:13           If those are the fun ways that I enjoy engaging with people and email is the place I feel like I have to go back, that feeling I have to respect that this is what's in my bones and that this is an indication of the future, but I also want data so I went back to APP Annie App. Annie looks at all the apps that people keep on their phones and what they're most engaged in and I saw that across the board for every age group. People are spending more time in messaging than they are in an email except for people 45 and older. In which case email has a slight advantage but you can see it starting to wear out. So my feeling, my experiences were using chat more. The data's showing people are using chat more, especially younger people are using chat more than email and so we have to, as business people say, are we going to be stuck and say email's the only way to reach people or think you know what? Speaker 3:     12:06           Email is a good way. It's working, let's not get rid of it, but maybe the future is chat and let's jump on board now. Let's learn it. Let's develop our audience there. That's the future. And so that's what I believe. I think chats the future. I think that's the part I liked the most is the personal aspect and people are always asking, well, as I don't want to get into a situation where people are angry because I'm sending them messages and as a business, how many messages are too many? How do I make it personal style so they still want to receive my messages so they don't unsubscribe for me. What are. What are the some of the tips and tricks that you've found that a business can use to actually still stay relevant and be very authentic and in Messenger orange out? You know, before I answer that, I'm going to ask you about the earphones. Speaker 3:     12:48           What are you wearing? What is this? Uh, these are my favorites. These are, uh, are click funnels. Earbuds. Actually this is a, this was a gift from Russell to our executive team. And it's authentic. It's authentic. Yeah. It's the actual apple earbuds somehow in red and blue, the click funnels colors. That's correct. And we're going to be a most likely having a special affiliate price going up towards the end of the year where people can win these things were top affiliates. Get to have those ear buds. You get it. You know what? I didn't like my white here, but I love the airpods. I have them right here. They're never more than six feet away from me. I thought I could have them died in different colors afterwards because I don't love how bright they are and they're now becoming like everyone else. You're in San Francisco, but you can't get them died afterwards. There's no price you can pay. You got to do it before and it comes in a nice black box like this. Speaker 3:     13:43           So here's how to not be annoying. Um, first of all, the truth is a lot of this is still new and we're and we're learning and I have to accept it. If I'm learning at times I'm going to make mistakes and I'm not going to be the best, the best communicator out there. One of the things that held me back in high school was I was afraid to go and ask girls out because what if they, what did they think that asking them out is a little annoying. What if they think, what if I get embarrassed by asking them out and they say no, and so I didn't ask them out and I was really reluctant to do it. So what I'm trying to do as an adult is learned from that and say, I'll take a little bit of a risk and say the wrong things and learn from it because my intentions are good and I'll get better. Speaker 3:     14:24           So with that in mind, here's what I found. Number one, it used to be that going daily with your messages was the best way to engage people. Because if you skipped a few days, they thought you didn't care, it felt like you disappeared if you sent a message on Monday and Tuesday, but not again until Friday or Saturday, people would think it was spam because they forgot that this is part of the interaction and so we did that. We did daily, daily, daily, daily, and we saw that our response rates are going low. We started checking in with the BOT makers I've invested in. I wish I'd invested in clickfunnels. I invested in a few companies, two of the top companies in the chat space, and I started to learn from what they were doing for big brands for smaller marketers, and what they showed me was the world was shifting to every few days and so now I would say the first day, obviously you send a message right away. Speaker 3:     15:13           They sign up, they should see a message from you and chat. I'd recommend the next day sending another message to so that there's a little bit of a memory. They just signed up. The next day. They see that you're still reaching them. They know this is a relationship where they expect to get from you, maybe again the day after that, and then ease off, then switched to three days or so between messages. Maybe even as far as a week. Now is this hard and fast rule? No Way. I was sitting in my chat, I'm sitting in my chat bot the other day responding to every single person who engaged with my chaplain. There was this guy from Jordan and saying, how big is your list? He says, a million people. I said, how'd you grow up? He goes, and I can't talk. I don't speak English that well. I can't write English. Speaker 3:     16:01           So I call him up on facebook messenger because you can actually use books. And I say, how did, how did you do it? What's going on? He chats. He says, I've, I've listened to mixergy forever. I like that you're engaging this way. He goes, I created this quiz. People answer seven questions and then they. And then they get to send the response to the, um, the result of the quiz to their friends to show their friends how smart they are. And in that situation, sending more messages more than more than once a week obviously makes more sense. People are looking for more quizzes, they're looking for more things to share. I've seen the same thing happened with Bible quotes. People Create Bible of the day messages. People create joke of the day and those cases daily, even more than daily. Makes Sense. But for the most part you want to ease off. Speaker 3:     16:44           And that's one way to not be annoying. I love it. Well, I'm dying to find out some of you started off with some really super crazy hooks on. You're dealing with chats. I've got to find out. You have to tell us what are the stuff you're doing that's totally off the wall chat wise. So I want to show you something that it's not what I'm doing. But um, so the reason I know about this is I invested in a company called assist. And let me see if I can show you what we did there. These guys were one of the first companies to do chatbots. Let me share my screen. Here is my phone. Can you see my phone over here? You of let you know what I'm going to actually put, put it on do not disturb so that I don't accidentally get my wife's messages communicated to everyone who knows why she's going to send out. Um, so I want you to see what's Sephora, what they did for Sephora, because I think the floor is doing something really interesting. So let me bring up the flora. Speaker 3:     17:46           Now. This goes beyond marketing. This is an insight where the future is going and you can see on Sephora when I started out, they address me real quick for those people who aren't the notes before. Just if there are guiding me and I know it's a forest. Oh, so far as a makeup and beauty brand. So do makeovers, they'll sell you makeup and so on. And so you can see that I can shop different looks, I can book a makeover with them. I could share feedback, I could chat with a live person all within the Chat Bot, right? I just hit the start over button by accident, but here we're going to try on different looks. Speaker 3:     18:21           So let's suppose that I like this winged liner and red lip. Let's try it on now. My camera comes up immediately. That's a great color on you, Andrew. And notice how I'm going to keep on moving and it will stay there. That's impressive, right? Let's try a different look. See My, my eyes. Your lips aren't on, but your eye. There you go. Oh No. That was a more natural look. You see my lips are. There you go. You're right. That's the natural. Subtle. Okay. Now let's suppose that this is something that I like. I might want to share this with a friend so I could take pictures of this. I can do all kinds of stuff with this. Let's try it. Let's go for this. Speaker 3:     19:12           Look. Stays there. I can choose who I send this to and now I could pick from all of my friends in here or I could add a few others or I could send it to my story for the day and share it with the world. This is really powerful. This is the future. And now watch when I come back I can actually start buying this. They showed me what I tried on so that I can buy it. Okay. For most businesses, this is a little intense. We don't have to do things to that degree. We just need to say the world is switching to chat. We need to anticipate it and be there and I know you guys are there and so we have to think about not replacing email yet, but if we're communicating with people via email, how do we also add chat? How do we also incorporate chat the apps that they love and we need to think that in the future it's going to be more than email. Speaker 3:     20:05           It's not going to be a reproduction of email. It's going to allow us to do cool things like this, so imagine if you have someone in your audience who sells a couch to be able to bring up the camera right there in facebook messenger, see their room and add the couch in augmented reality in the room. That's not the future. It's here. I'm just saying for most people it doesn't make sense. For most businesses, for most users, it's a little too advanced. Let's be aware that this is where the world is going though. I love it. That's fantastic. So how did you order the beer? Okay, so the reason that the beer comes into play is because whenever I talk about this, people say, this is just facebook. What happens if. What happens when facebook says no more chat bots? What I'm finding is every chat platform is going to have to have a chat bot and in fact, before I even show you the beer, let me show you why that is important. Speaker 3:     21:01           So real quick, andrew, if you don't mind explain to people. A lot of times people think of Messenger as the only chat Bot out there, right? Can you kind of explain how the chatbots really working? What's available? Sure. In in chat there, it's a very fragmented world with email, no matter what platform you're using. You could be on hotmail, you could be on Yahoo Mail, you can be on Gmail. If I sent, if I know your email address, I could send a message to it. Chat is little fragmented. I have to know that you, Dave, prefer facebook messenger as a way of communicating and you have to know that I might prefer I message and that's the way that we're communicating with our friends. So how do businesses reach us using the chat apps that we love? Well, the way they do it is with something called a chat Bot. Speaker 3:     21:45           A Chat Bot is the equivalent at this point of sending out message, sending out email via chat, sending out, just like you would have an email marketing solution for reaching people via email. If you want to reach them via chat, you need a chat Bot and you want to know what platform they're on. Awesome. Okay. So let me show you why chatbots are going to come everywhere. Guys, if this, if you disagree or if you're not following because I'm showing too many different things, let me know. Um, let me know in the chat and I'll keep monitoring it. But here's the thing. This is a standard browser in safari. Let's suppose I wanted to stay at the Marriott. Notice how in the past at the Marriott, this is just me typing it into the search bar in the past, uh, apple used to say, here is a link to the Marriott's website. Speaker 3:     22:31           Then they got a little smarter than they said, here's the link to the Marriott's website, but you probably want to call them or you want directions. And so they put a little icon for a phone so you can just call them and a little icon for directions so you can get directions if that's what you're looking for. What apple's realized is people don't want to call, they don't want to talk, you know, we can laugh at the future and I do, but the truth is people prefer to chat. So look at what they did. They'd now replaced the phone button with the little chat icon. If you look at it on your screen, do you see that on your screen? That's killer, right? So now if I chat, look at what happened. I actually did chat with them and you could see I chatted and I said, hi, look at the response Mary had sent to me. Speaker 3:     23:12           Thank you for messaging. Marriott associates are available to respond Monday through Friday, 9:00 AM to 6:00 PM eastern time for immediate for immediate assistance. Call us and they gave me a phone number. So why am I showing you this? We know that an apple knows that consumers prefer to chat with businesses, but when they do, most businesses, even big ones like Mary, I don't have people standing by to chat in real time. Right? So what they need is a little automation in their chat Bot. They need to enable people to say, do you have a room at the Marriott in Los Angeles? And have them say yes, absolutely. And that's where the future is where chat bots will be able to do it. And I believed that the apple is going to enable everyone to carry it, a chat Bot for their platform. They're going to have to have Mary create a chat Bot. This kind of broken experience is not going to survive for long. They know people want to chat. They know that Marriott doesn't have enough people to do it all the time. So that's why I wanted to show you how I bought beer, so now I'm going to bring up beer and show you what that looked like. Speaker 3:     24:16           This is an actual exchange that I had and I'll read the message to you. Welcome to brew to you. This is a chat bot built on apple today. We, you and I, Dave, even you with all your power, even Russell with all his power, everyone who's listening to us cannot create a chat bot on apple's platform. You could only do it on Facebook Messenger and slack and a few others, but I want you to see that this is coming because assist built this chat Bot. It's already the infrastructure's there. Apple just needs to start giving more and more permission. So again, I'm giving you a glimpse into the future so you could see what the message says. Welcome to brew to you. That's the name of the delivery chat Bot that they created, your automated bread beverage assistant. We're serving until the seventh inning because that's the way the baseball stadiums work. And here's what's on tap. So I hit this little button and I saw what's on Tap Bud Light Miller light, right? I could select it, I don't have to type everything. I could just see it and select what I want including for you dave water. Speaker 3:     25:21           So what I did was I wanted to be a bit of a jerk instead of tapping and selecting one of those options. I typed in to buds. I wanted to see will they understand the two buds means bud light but a budweiser and they did say to bugs, they spoke right back to me and they said to buds, you got it now type in the section and row and see which I did. And then they said your order is going to be $18 and then you don't see it here because it disappeared. Apple pay comes up and says, here is the credit card you gave apple. Can we use this? I tapped, I paid. We're talking about a minute and this happened and suddenly whoever was sitting at that role, I happen not to be there. It was just a demo and I hope that they're. That they're not non drinkers like you and I didn't, it was introducing something that they didn't want their just sitting there and somebody came over with a real beer and handed it to them. This is the future. This is what we're all going to be able to create. That is crazy. Cool. Right? That is crazy. Cool. So can I have ordered Scotch and since scotch to you know, man, the SCAP, the Scotch Bot needs to be created. You got to get ahold of a cyst. Alright. So as a that's amazing and super, super cool. And we could spend hours just kind of go through other ideas on this. But I wanted to find out a lot of people got concerned that all of a sudden facebook lock things down Speaker 2:     26:44           a few months ago and we were right in the middle of doing some things with actionetics and d and it kind of impacted us. So why do they shut it down and what's that have to do with the future of what might happen on facebook with chatbots. Speaker 3:     26:55           See, I was actually really glad they shut it down. Here's why I sold in my chat Bot last week, I followed the rules, Dave. I said, I'm not selling to anyone who didn't interact with my Chat Bot within the last 24 hours because that's the rules. I might. I might talk a good game sometimes, but I'm one of these nerds who has to, if the rules are there, I've got to follow the rules. So I've been following the rules exactly right, and then I see the people create these chatbots that they do nothing but send out deals. They saw the groupon does great. They said, we're going to be the group on of chat and they're sending out just boom, firing off a great deal on a, on a USB hard drive, boom, great deal on a case for your iphone. Boom, great deal. It's just like pounding people with it. Speaker 3:     27:42           Even when they're not touching the chat bot and I saw that they were making good money and I said, I'm a nerd who follows the rules. Why are these people who don't follow the rules doing better than hand? And then there was something else that was really troubling me. Everything that people say to my chat bot, including the curses, not only do I see it, but I see the person who sends it out. I can see who they're married to. I could see everything. I don't hold it against people they don't know and frankly we all curse is fine. You curse. Not much. I try not don't, so I thought it's kind of interesting that I see all this stuff that's the way the world works in chat and then I see these things like a therapy bought that. The first message a therapy bots said was everything you say to this therapy bought is private and I'm pulling my hair out going, this is. Speaker 3:     28:38           This is absolutely wrong. Forget minor infractions. Trying to. This is definitely wrong and so all this stuff was going on in the facebook messenger platform. It was super effective so people got away with everything. I said, I'm so glad that facebook is stopping this, checking out to make sure things are legitimate and then bring it back. I mean, you talk about a little bit of regulation, a little bit of looking around and not ruin the platform for all of us, and so they stopped it. They stopped some of the bad actors. They enable this platform to be better for all of us and I think that that's a great way to operate. Even facebook says we're not going to happen. Anything goes platform. Then it shows that this is going to be a place that people can feel safe. I love it. Speaker 2:     29:21           I think that we felt the same way. I know I was a little frustrated at first for us, but just the idea that it cleaned up the game for everyone I think is again, there's whole bunch of privacy issues and everything else going on legally these days and I think facebook does a great job as far as stepping up to cleaning up the game. So I thought that was awesome. Speaker 3:     29:36           Can I tell you what I did at the time? I, uh, I called up, uh, one of your competitors. You guys compete, everyone by the way, you compete with ad just like you don't need Andrew Anymore. You don't need Andrew, it's like the next week you are going to have an ad going. You do not need apple. We've got a new phone coming out. So anyway, I compete. I invested in one of your, one of your now maybe competitors because you guys are taking on the world immediately when facebook shut it down, I called them up and I said, how do I put more money in your little startup? I want, I believe in this because I now think because they shut it down, it's going to be an even better platform. So that's how strongly I felt about it. So let me show you something else that they did. Speaker 3:     30:15           Let's, let's look at one of my box. This is one of the new things that they did that people don't realize. I'm gonna. Share my screen again. I'm glad that you let me do shoot screensharing. Otherwise I'd just be yapping all day. I'm watching it. I'm watching people like Mark Stern. Mark, I'm looking at the screen over here. Thanks for the affection. Uh, thank you. Also Matana. I hope I'm pronouncing your name right. I'm, I'm checking to make sure that I'm not going too far with you guys. So here, this is a standard chat bot. This is mine. I obviously I've been sending them the same message to myself over and over because I wanted to make sure it worked so you can see I sent out my blog post and I have a read button so people can read the blog post and I also have a share button so they could share it. Speaker 3:     30:55           So there's a little bit of a reality built into the messages that we send out in our chat Bot. Right? Um, so by the way, if you want to, you can see if I hit share, the latest people who I chatted with are all within reach and I could actually hit send to. Let's send it to Rachel now. Rachel's gonna. Get it. Makes Sense. Got It. Okay. So that's how easy virality is within there. But I want to show you something that most marketers are gonna hate, but we should be happy. This exists. You see this little checkbox right here. Let me do that again. Little checkbox right there. I can now turn off messages, I don't like this company so right, because before that wasn't there and it was so frustrating. You get just inundated with some stuff, like how do I get off this list or off this bought and they've quoted it there, but they hit it. Speaker 3:     31:39           It was harder to spot and what they're doing now is making it easier and easier for people to see. Compare that with expedia. My Assistant Andrea, for some reason she must own shares and expedia. Every time I asked her to book a trip, you're going to see I'm going to come out to see you guys. Where are you in Utah? Uh, we're in Idaho, but we're going to meet you in. You're in Utah, right? So I tell her, can you help me get a trip to Utah? I bet you five minutes after she books, I'm going to get three different expediate information emails and five different subscriptions from them. And I do the same thing. Every time I go in, I hit unsubscribe from each one. It takes me to a landing page that says, give us 10 business days down. Subscribing. I go crazy. So that's the problem with email. Speaker 3:     32:24           The solution is that anyone can within chat unsubscribing, cancel. Super Cool. I love that. Okay. I've got more data to show, but I want to give you a chance to talk here. I don't want to just keep pounding, you know, I just want to make sure I want to be valued. I want to make sure we're sensitive to your time as well and I've seen the comments are loving this and good back when facebook. And I think that's, that's the whole reason we're doing this. I'm one of the things. So I had you on our podcast, I don't know, probably six months, eight months ago we talking about this whole Bot Academy and I had a couple of guys that actually some of our, even our, our support staff are buying it and people were excited about it. What the heck is Bot Academy? Because at first people thought they're gonna be able to create bots or do things. Speaker 3:     33:04           So explain kind of what bought academy is why it's important and all that crazy stuff. So as effective as this is, and you and I get it right, because we're in the email space, we're in the subscription space, we understand landing pages, somebody comes to Atlantic page, hits a button, subscribes, we understand that we need to welcome them in a certain way, send a certain sequence of messages. We know that if we bring that into chat world, we're ahead of the game because in the chat world, people don't know this stuff. The problem is when I started investing in this, in these companies, as an angel investor here in San Francisco, I thought everybody got it, and so I would show it to people and they say, this is great, and I go, are you building it? They say, no. I go, why not? They say, wow, I don't know what to say. Speaker 3:     33:45           I don't know how to create a sequence. I don't know what you mean by sequence. Exactly. So I thought, you know what? Somebody needs to train people, train consultants to build these kinds of experiences for businesses because businesses don't know this stuff. They don't have time for it. They don't want to learn it. They want to run their businesses, they want to sell makeup, they want to sell beer, they don't want to learn drip campaign and landing pages and opt in, and so if autocad. So first I started teaching it to them one on one and introducing them to the software that I was backing and they were building on that software. And then I said, you know, what, we need to place where we can teach it and that's what Bot Academy is. We teach people how to create these sequences, these landing pages, how to get convergence, how to do copywriting, and how to get clients to pay them for it. Speaker 3:     34:28           And we intentionally are focused on that. How to get people who want to do this for clients, how to get them up and running. I love that. I know that. Uh, it's fun. We rolled out our, what we refer to as our mother funnel and basically changed the whole page to click funnels page now. And on the right hand side, you can select from one of the 10 different industries or niches or verticals that you're in and one of those agencies or freelancers and we're seeing right now, it's probably one of one of our top two or three of those as far as fastest growing segments where people are trying to become an agency, but then all of a sudden they find they're competing with everybody else. I don't know how to, how, how can they really separate themselves from everyone? And it's one of the main reasons I wanted to have you want to talk about, you actually could specialize in bots. Speaker 3:     35:09           And I'd like to kind of expand on that. Yeah. Um, that's exactly what we're seeing. That there are people who are agencies or have tried the agency thing because they know that it's. If you could get a client to pay, it doesn't cost much to set up an agency. You just have to do good work. And then you can start expanding by hiring a team. The problem is you can be the millionth person selling facebook ad services or websites, services or email services, or you can be one of the handful of people, very small group who say, you know, this whole new chat Bot thing, do you want one? I could set you up with that, and so that's helping people who are already running agencies get more clients or be more valuable to their existing clients and we've seen a lot of good results from people who are already running agencies. Speaker 3:     35:54           I love it. I know it's for us, again, one of the main reason I wanted to have you on honest, it's actually an opportunity for people to use that as as kind of your lead Gen and officers. They have a chat Bot. The next thing they're going to need is going to be a funnel. They gotta take them someplace and so right up, right, and then we don't separate from email. We don't say no landing page, no nothing. Just say this is what's working. We're going to add chatbots to this, and by the way here, I actually, just for our internal group, I did an interview with this Guy Nick Julia. He's fantastic. He had an agency where he was doing basic copy services, web design, and he said, I'm going to try chatbots. And he started growing. You can see all my typos in here because it's my own person, my own personal notes. Speaker 3:     36:30           Part one of his clients is a company called completely Keto. He, uh, started working with him. Here's how many subscribers he got for him. 9,000 subscribers. It costs him nine cents to thirty cents per chat Bot subscribers. So that's pretty good. Right? And here's what he sold it. He sold 'em, 211 people are paying for a $165 product around Quito. This is a diet, a, a hundred and 20,000 for a one time thing. $60,000 for recurring. So I'm doing the math as I continue here in my notes to 215. And then book sales is $100,000 in book sales. So a grand total of $315,000 in sales from 9,000 subscribers and it's broken up into the smaller packages that cost 160. Uh, sorry, this is a bigger product, $167. Um, and something as small as book sales. And by the way I'm mentioning the exact name. I don't want to say Nick J or whatever. Speaker 3:     37:33           You guys should see nick, Julia, if you don't want to build your own chat bot goods, go called Nick Julia. If he can't do it because he's too busy, he'll refer you to one of the other Bot Academy graduates. If, uh, I'm not saying he had some random client, it's completely quito. You guys can actually see them online and see how well they're doing. So the reason I'm saying this is because people like nick who used to do other services are now creating chatbots and getting customers and their customers are getting results because this is so effective. The answer. That's awesome. I love that kind of stuff. So what exactly is bought academy? How do people get involved? All that fun stuff about academy is where we teach people like nick had a great chat bots and how to get clients to pay them to create a chat bot for them. If anyone's interested, they can see [email protected] or we created a chatbot just for you guys so you can experience the click funnels chat Bot. All you have to do is go to academy.com/clickfunnels and you will see a book, a Chat Bot we created just for click funnels where you'll see a lot of what we talked about and get to experience. It's one thing for me to say, you can get an email address out. It's super easy. It's another thing for you to go, oh my goodness, Speaker 2:     38:36           I just press a button. This is the future is amazing. I should copy Andrew. Awesome. So I'm going to a miles if you're walking, listening to put that into the comments so people see that. So it's Bot academy.com forward slash click funnels. Make sure that's there for people who are interested in and taking advantage of that kind of stuff. Um, the other thing I wanted to kind of talk about it here is what's kind of, what's next, where do you see this thing going, how is it evolving and you know, kind of what's the next phase. Speaker 3:     39:02           The next phase is more chat platforms are going to allow this type of automation and they're all experimenting in their own way. So you're going to see it in what's APP, you're seeing it already in facebook messenger. You'll see it on apples I message but assist, which is a company that I, again, I backed and then they showed me how it's going to work in facebook messenger before it launched and facebook messenger and so on. Uh, they showed me, I messaged before it's on message. They're talking to me about how now they're working with big brands, big hotel brands to create this type of experience in Alexa to create this type of experience in Google home. And what they're doing is they create one product in one chat platform and then they say, now we can easily transfer to the next and the next to the next. And so as you walk around, do you have an Alexa device in your house? I do actually. Oh good. All right, good. So you know it, right? Once you have it in there, you start to use it. My Kid, he's four years old. He starting to demand that Alexa, play the theme from frozen. Speaker 2:     40:01           I love it. Or Andrew, I know a a question. I always get on this kind of stuff. When someone says, well how hard is this going to be? As I'm kind of seeing in some of the questions coming through on personal message of her saying a actually on personal messages. Say, Dave, is this something that I can actually do or is it going to be take a ton of experience and knowledge as do I have to learn a whole new technology? What? When you look at it Bot Academy, how much tech stuff too they need to be aware of and learn. Speaker 3:     40:29           I can get anybody and I would challenge you guys if you find in in this group, in the click funnels group, somebody who is completely clueless, I will bet a thousand dollars that within an hour I could get them to build a chat bot. So there's my challenge. If there's someone out there who says I'm the most coolest person, I totally get it. Pick whoever's the clue the person, the least cool person. I totally get it because you know what? When it comes to clothing, I'm the clue. Clue in person to hire a personal shopper to buy this shirt. This is not even that fancy, were all clueless and certain things, so if you find the most coolest person, I guarantee you within an hour they'll have a chat bot and probably what it'll be is 20 minutes to create the Chat Bot. Forty minutes for me to ask them about their earphones in their lives and just super easy to create it. So if you're listening to me, frankly, if you're all familiar with clickfunnels, you're ahead of most people. You can do this in 10, 20 minutes. It's not hard. It's not hard at all. Speaker 2:     41:24           I love it. So that's bought academy dot Com. Forward Slash clickfunnels. It's in there. Yes. And Click on that and go, go check out what the Andrews built. Andrew. Again, it Speaker 3:     41:34           is always a party having you on. I look forward to spending more time with you as we are kind of close to wrapping things up. Anything else that you want to share with the community here? Yeah, that don't be like that guy who's super smart, who understood one vehicle, which was paper mail, who was afraid to experiment with email. We know how easy email is, right? Be the person who was willing to experiment. Don't be. In fact, forget about him. Don't be like Andrew in highschool. The 16 year old Andrew was afraid to talk to girls because what if it didn't work out? I got to just gone over and sat next to them and talk to them. Just experiment with it. Sign up to. In fact, if you sign up to my chat Bot, I will start referring you to places where you can create a chat bot created. Speaker 3:     42:09           It will take you no time at all. You're going to get insight into the future and it'll give you a better life and opportunity to get more clients and more customers and more users. This is, this is the future, if you believe in it, just try it. Like I love going to. I can see that and mandarin at school. I see people already buying it. So this is a great tribute to you and what you created. So that's super cool. I know, uh, one of my buddies, uh, on our support team bought this from you the first time we did it and he loved it. And actually, you know, what's the best thing about having click funnels people in this is he is like doing support for our group. Somebody said, how do I add this to click funnels landing page? And I thought I made it easy and he's creating a separate video shown how to do it. Well. He's a great guy on our team. I'm glad he's working for you on yours. Hopefully. Thank you so much for having me back on. Thank you everyone at click funnels. Really, honestly, I want to help you guys create a chat Bot if you're having trouble. If you're getting stuck, let me know. Thanks again, but we'll talk real soon. Thanks. Bye. Speaker 4:     43:13           Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Raoul Plicket: Raoul Plickat is advisor and board member to multiple big ecommerce brands and blockchain companies. He is the Founder of the payment provider “CopeCart” and the e-training platform “eTraining Solutions” which enables companies achieving unfair advantages through data driven eTraining; ultra-secured by blockchain technology. Tips and Tricks for You and Your Business: Personal Branding And High Ticket Sales: (3:34) Marketing With Business Owners And Consumers (7:01) Certainty And Confidence Building: (12:19) Quotable Moments: “No shortcuts to certain levels. You will have problems in different ways. It is all about resilience.” “What I realized is the money is there, you just need to channel it. And if you have the ability to channel it, you need to realize that confidence to repeat it.” Other Tidbits: This year he was awarded by clickfunnels a member of the Two Comma Club X award, for driving more than $10 million on one sales funnel only. Raoul also runs performance advertising-agencies in Germany and Dubai with more than 40 employees. He has been labeled “Kingmaker” because he builds the biggest personal brands all over German speaking Europe! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome Speaker 2:       00:18         back. You guys are literally. I cannot tell you how excited I am. I've been trying to get this guy on my podcast for forever. He's one of our eight figure award winners. He's been crushing it lives out in Dubai and I want to. First of all, I'll let you guys. I'll talk more about him in just a second, but first of all right, we'll look at. Welcome to the show. Speaker 3:       00:37         Thank you so much for having me. Speaker 2:       00:40         I am so excited. You're celebrating your first wedding year anniversary here. Pretty quick archer. Yes. Yes. That's pretty exciting stuff. So he lives out in Dubai with his wife and they mean my gosh, you have to understand. Well, first time I started seeing his stuff, he actually invited Russell to come speak in Germany to a group of like 10, 15,000 business owners. I was like, what? Who are you? How did this come about? How have you created this then as you go on to find out, it was basically been selling out live events, literally hundreds of thousands of people. I mean you've been in this business a long time and crushing it and again, I think it's probably one of the neat things I look at is a most people here in the states may not know you, but in Germany and in Europe and now in Dubai, you're kind of like a Tony Robbins, grant Cardone, Tai Lopez all bundled in together as far as this massive celebrity out there. So I'm super excited, super excited to have you on. So help people understand what it is that you really do. I mean, because you've, you're doing tens of millions of dollars a year, that's not an easy feat. Speaker 3:       01:49         Yeah. Take all the personalities, you know, like all the counterparts in Europe and I'm the guy in the background doing marketing. So like a bunch of salespeople working for me, have a bunch of people were doing websites for me. I do a lot of copywriting, especially facebook advertising, do very campaigns, very big launches. Um, started like this step by step, I got another one. Speaker 2:       02:36         So tell people a little bit, what are some of the types of results you're getting for these people Speaker 3:       02:42         you already said over launches? So like for example, we launched for 48 hours, 72 hours, four days, five days, a couple of times in a year was facebook ads and everything. A lot of free plus shipping books right now was one book we sold over 100 and some other books, like five figures and yeah, like getting leads stuff. Speaker 2:       03:34         So tell me what verticals and niches are you in Speaker 3:       03:39         branding, personal branding. For example, Greg Robbins was Germany was a personality, high ticket sales in Germany and a fitness business building also. Speaker 2:       04:02         So you basically help them fill their events and then at the events you help them maximize their back of the room sales? Speaker 3:       04:10         Yes. Yes, yes. Exactly. Exactly. Yep. Speaker 2:       04:18         So typically are these paid events that you're getting people to attend? Are they free events? What's the typical range? Speaker 3:       04:25         No, the lowest ticket prices and um, the highest. Speaker 2:       04:44         Fantastic. So now they come to the event, uh, it's put on basically by the celebrities in, in Europe or in Germany. And then what types of things are they pitching at the event? What types of products or services? Speaker 3:       04:58         Yeah, the last two years we started our next live event since the end of last year, we also started the transition to online products like to mix of online products, like information products was super customer service, one life event extra, which is a additionally people can come and I think this is also where the trend is going because people, the only one paid for implementation. This is like the typical life events like the seminar you attended in the past years. They were always like, you get so much information, information, information, information. Like all the content implementation was an online course you can follow. You can give some templates. For example, for Speaker 2:       06:17         I know you've been doing a ton inside of clickfunnels as far as creating templates for, for your clients and for your users and using the share funnel links and things to make that happen. And what are the typical price points that you're selling at the event? For the next live event Speaker 3:       06:35         or one thousand nine hundred and three thousand five hundred dollars. Speaker 2:       07:01         Awesome. So are you working primarily with business owners? Are you working with consumers? What's your target primarily? Speaker 3:       07:09         Yes. It depends on the more customer focused by himself character, how he is more like 70 percent for the sales guy. For Germany, we attract way more and it's amazing ratio and of business owners like pretty cool. Speaker 2:       07:51         So how did you get into this? I mean it's not like you've got 50 years of experience doing this thing, so, uh, how'd you get started? Speaker 3:       08:04         Same day I found my first company was all my savings I had was like a fitness clothing, clothing as the time I didn't have a free program like a went to Alibaba put up the website was wordpress and so many different shops at the time. It took me like one and a half year to get started. But eventually I got started online store but it took so much time. But in the meantime, I acquired all the skills I needed to have like a basic understanding. I got pretty good at facebook advertising, so then I started to partner with some local guy who had like some agency for Seo Agency and then I became like, his partner was like 20 years older than me, like Microsoft Germany in 1920 at the time. Speaker 2:       09:43         What advice would you give to other people who are trying to figure this thing out? Speaker 3:       09:48         The focus on and uh, it's unbelievable. So like two books, which I would recommend a book is from Ryan Holiday. Ego's the enemy books and yeah, yeah, Speaker 2:       10:31         no, I totally agree. The daily Stoic in great books. I've read both of those. And again, maximum mark psycho cybernetics actually is going to be one of the books for two Comma Club x coaching students. They may actually see that coming to them shortly at one of our favorites. So Speaker 3:       10:47         yeah, Speaker 2:       10:48         super excited about that. Tell me right now you're out in Dubai. And it was kind of funny. We were sitting here before we got the recording going, you're life, you know, now I'm doing this consulting kind of on a, b, two bcm point and I don't even have business cards and these people like who are you? So I'd like you to kind of address how do you deal when you're working in Btby, when you don't have business cards and yet you still are able to get the sales. What are some of the tactics and things you're using from a B to b standpoint? Speaker 3:       11:13         Yes. In Dubai there are no, no small deal. Big, big deal. Crazy people here. And it's very funny. So I got more and more involved but they don't have no business cards, no website, no linkedin profile. I deleted it like two years ago I think. And, and yeah, and the thing is like building bullying, like people start talking why you don't need it yet because I'm good to go. I'm focusing so much on the things I work on and I need to acquire new customers right now. Pretty good status. Actually. I'm not complaining. Speaker 2:       12:19         I've love about you. Is your confidence. I mean, you are so confident for one, I mean you've got the stats to prove it. You can do what you do, but how I live, I was having this conversation, my kids the other day as far as being confident and really when you're talking to people being very, very certain because it, at least my experience has always been whoever is the most certain typically winds the winds in most situations. So how have you acquired that type of certainty and confidence? Speaker 3:       12:46         Yeah. No shortcuts to some certain levels. You will have problems in different ways. Uh, it's all about resilience and resilience and I'm very fortunate to say that I never had an easy childhood until I was a teenager, but when I'm looking back right now and it was like the biggest and best lesson I ever had. Even the biggest challenges. Yeah. Speaker 2:       13:42         That's awesome. As far as if people are trying to get ahold of you or would like to find out more information about you. I know you don't have a website, you don't have business cards. How do people find out more about you? If they'd like to reach out to. Speaker 3:       13:55         But somebody was asking me on instagram and hurt my ego a little bit, so I bought them. Speaker 2:       14:13         How much that domain cost you? That's a good one. I build brands. I know they get pretty pricey these days. Speaker 3:       14:30         Expensive right now. It's crazy. I also wanted a few months ago like that was very cheap and I got. We can offer a couple of hundred bucks last week. Yeah, it's crazy. You a lot of good funnels. You can buy the domains Speaker 2:       14:58         greatly. Appreciate your time. I know a out to buy. It's much later than it is here right now. So I appreciate your taking the time. Any parting words or advice for our listeners? Speaker 3:       15:08         Um, any advice? Probably, yeah, there was one tipping point when I figured out that was one of the launches when I just did was what Russell was saying. I read a little bit of a funnel university and they've put together like a sales page and didn't look that good. Uh, the tiger tickets. 11,000. And with facebook, just facebook ads. And what I realized the money is there, you just need to channel it. And if you have the ability to channel it, you need to realize that confidence to repeat it, like how you're building the skill and I can sell to yourself even if you're not at the stage right now, did you do generate a lot of revenues for facebook ads, is you can sell this idea to you that all the money is out there and you need to channel it directly. What Russell says pretty much have success. Yeah, Speaker 2:       16:32         I love it. Well, again, thanks so much for all that you're doing in the clickfunnels community. I know you've been using our platform quite a bit to fill in a lot of events with it. And uh, I wish you all the continued success and enjoy Dubai. Speaker 3:       16:44         No, thank you so much. I appreciate that. Speaker 4:       16:47         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.  

Why Dave Decided to talk to Carolin Soldo: With over 10 years of experience, Carolin has cracked the code to helping clients go from zero to full-time income in less than four months and break through the million dollar mark. She has helped build numerous multi-7 figure businesses, including her own international coaching company. Whether you’re starting a new coaching business or are ready to scale your existing business, Carolin and her team are here to help you reach your highest level. Tips and Tricks for You and Your Business: Bypassing The Competition: (1:10) How To Identify Your Avatar? (6:23) Utilizing An Application Funnel. (13:20) Problem Solving And Urgency. (17:00) Quotable Moments: "I'm building businesses, but I'm giving women a voice, give them power and make them feel confident and they just enjoy life so much more." "If you are someone who's brand new to building a funnel, you want to be as specific as possible." Other Tidbits:  Carolin works with passionate coaches who are ready to live the abundant and purpose-driven lifestyle they’ve always dreamt of. Whether you’re starting a new coaching business or are ready to scale your existing business, Carolin and her team are here to help you reach your highest level. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every. Welcome back to funnel hacker radio. Yeah, Speaker 2:     00:19         your host, Dave Woodward and I wanna introduce you guys to one of our two comma club winters. I'm so proud of her. She's just been crushing it. Carolyn Soldo, welcome to the show. Speaker 3:     00:27         Yeah. Hi Dave. Thanks for having me. Speaker 2:     00:29         I'm so happy for those of you guys. Don't know Carolyn. She said over 10 years of experience, he's cracked the code. Really helping clients go from zero to a full time income. Get this in less than four months and also being able to break the million dollar mark. Huge, huge numbers. A super proud of all the. She's done our. We talked a lot about some things she's doing as far as live events and webinars and really the whole idea as far as how you can actually take your passion, turn into profits, and it fits in exactly with what a lot of our current customers are trying to do. So Carolyn's kind of dive in and talk to people about what it is that you're doing and how you first of all tell people as far as obviously get 10 years of experience here, but what's the big kicker for you? How in the world are you able to help people go from zero and within four months to a full time income? I mean, that's a huge, huge claim to fame. Speaker 3:     01:18         It is. Well, let me preface that by saying that we don't guarantee anything. Of course we all have to make, but no, I mean we have hundreds and hundreds of testimonials and they're coming in every single day of people going from literally ground zero where they have a job or they're staying at home with their kids and we have lots of female clients to where they were placing their incomes and they're working in the coaching industry pretty much full enough for what I would consider full time. And our secret recipe is that tactical advice. So were, you know, other courses might tell you to do, you know, a Webinar or my tell you to get visibility online and market yourself. You know, what they're not telling you is the how. So they're telling you to run a welder an hour. I tell them go sign up for click funnels, go here, do that. So it's very, very tangible and I've noticed that people need to know exactly how to do it, you know, in the nitty gritty. And we give our clients such detailed advice that they can bypass the competition because there is no guesswork. There's no wondering how to do it or which systems to use or you know even what to say because we have so many templates that have been proven over time and that we can really fast track them to become profitable in a very short amount of time. Speaker 2:     02:44         I love that. It's so funny you mentioned that as far as this whole idea of giving really, really detailed information on how to literally just had a meeting with Russell and with Julie and we're looking at doing some things, trying to find a way of making it even easier inside of click funnels by providing even greater detail on exactly how to do it. And I think it's probably one of the things a lot of people miss. So many people speak at a high strategic level or you know, 10,000 foot level and it's hard when you've already done it and you've gone through it and you've built it yourself. You kind of assume well by now everyone else kind of knows that. It also. And you forget what it was like two, three, four, five, 10 years ago and you're like, oh, that's right. I really, I didn't know how to drag and drop things. Speaker 2:     03:27         I didn't know where to put things and I don't know what a headline is and it's those basic things that you kind of take for granted what you've been doing it for awhile yet at the same time, those are those little details is what allows people to feel from what I've seen in your audience and with your group now, they just love you. I mean your testimonials on your pages. It's crazy. I mean people are raving all day long about what you've been able to do and help them build and I think it's because you care so much and you provide such great, great detail. Speaker 3:     03:54         Yeah. I always tell my clients problems will come up. This is not going to be a cakewalk. You're coming into this. You're running a business or launching a business. There will be trouble, but one thing I can promise you is that I will have a solution for you. Come to me with a problem. I'm going to help you figure it out and we will work on this thing until it works. It may work after a day, it may work after 10 days or four weeks or whatever, but we will have a solution for you because we've seen a lot, you know, maybe I can't say I've seen it all but probably pretty close to it now. So it's about being able to solve these problems and having you know those, those, those steps was just tricks in your back pocket and you can pull out and give to clients and that you said went very detail oriented and giving them exact instruction and steps because we don't assume they know anything. Speaker 2:     04:42         Well, Carolyn, I know for a lot of people get into the whole coaching business a lot. Them get real frustrated with dealing with the people who are the newbies and they much rather just deal with. Once it got success, then I can take them from making money, whether it's four or five, $6,000 a month to six figures, seven figures, but getting people started is probably some of the most difficult things that any coach deals with. So I'm kind of curious as far as why did you pick that part to focus on so much Speaker 3:     05:09         compassion and because I started this because I love making women shine and, and men too. I have nothing against man. We have some men in my program, but to me I came to this country as an immigrant. I came with nothing and I literally booked myself to where I am today and I had to go from feeling like nobody feeling like who am I? Am Not Worthy. I looked bad. I have this accent. Like I was an underdog right? To where nowadays, you know, I wouldn't say that I'm the best thing in the world but. But I have a certain confidence now and I see that in my clients. Like I see those, those women come into the program, they have so many self doubts and they think I'm just mainstream. I'm just like this normal woman, Mike. But they go through this and not only do they have a business and clients, but they also changed in sight. They become stars. They appreciate themselves so much more. Like they speak highly of themselves. To show up completely differently than they were before. So I'm building businesses, but I'm giving women a voice, give them power and make them feel confident and they just enjoy life so much more and, and I also know what it's like, you know, Speaker 2:     06:23         that's honestly one of the things I had this conversation with a figure award winners yesterday about this idea of really knowing who your Avatar is and I've as I take a look at your page and your funnel and everything else. Yeah, I understand you've got a few men. You totally focus on women and I think it's one of the things were a lot of people miss it, especially in the coaching thing where you think, you know, I can help everybody if you tell people a little more about how, how do you identify your Avatar? What exactly is your Avatar and why'd you pick them? Speaker 3:     06:55         Yeah. My avatar is someone that like me, so I see coaches when they're focused on an avatar that is damn essentially a couple of years ago, maybe even a couple of months ago, and they actually went through it. Experienced felted no, but it's like they succeed more than anybody else that you can study it, right? You can. You can have that work experience, but if you've lived it and felt it, it has to be an emotional attachment to it. Then I think you can really create a powerful messaging and and specific and sharp messaging and the success of your marketing has to do with your message. You can run webinars all day long if the message isn't where it needs to be, it will not work, right? The page can be pretty and in all kinds of colors, but if the words don't say what they need to say, it will not work. Speaker 3:     07:43         So I always say, look at your own biggest accomplishments. Who biggest failures? Who biggest challenges, what have you overcome in life, in relationships with money, with your career, with your children, with your house, and look at these areas and pull out you credibility. So I love education. Don't get me wrong. I love actual work experience and I have an Mba and I have work experience too, but I focus on the things that I've really felt in my core in my heart because then I can speak passionately and I think as coaches what inspires people to most. It's been a CSP and passionate because that inspires them to follow us and to maybe want to be like us. Right. So, so that's what we have to have. Speaker 2:     08:27         I love it. So when you're looking at your Avatar, you started advertising for them. You're advertising for more than just women. So what is your. When you kind of dial in your Avatar, is it women? Are they currently employed someplace else? Are they they already have a passion or is it someone who's a stay at home mom? What's. How do you identify or narrow down your Avatar to be more specific on exactly what it is you're looking at? Speaker 3:     08:48         So you want to start a really narrow. In the beginning I actually only worked with health coaches, so I have a health coaching background by. That's how I started in the coaching industry and then I became a business coach, so I said, I feel comfortable in the health industry. I know the industry, I know the struggles of health coaches. I'm going to be the business coach for health coaches, and then later on I said, well, my system works for any niche really, so I'm going wider. So if you're someone who's brand new building a funnel, you want to be as specific as possible. Just women stay at home. Moms who are over 40 have two kids and our 10 pounds overweight, like really nail it like my because then your marketing becomes very easy because once the right people see it, they'll be like, yep, that's it. I want this and nothing else. There's no convincing. There's no more selling. There's no more funnels that have to be six weeks long. You know? One or two emails could be enough to get these people in the door and say yes to your product. Speaker 2:     09:45         I love it. What does it take a look at some of your funnels? What things you focused on is the whole webinar funnel and I think you and I were talking about before we started recording here is you actually not only bring people in through your webinar funnel, but now once they're in through the webinar funnel, they attend a live event and while they're at a live event, you actually give them the same funnel that they got into. If you don't mind, can tell people how that works and why. Speaker 3:     10:10         So I coach coaches, right, and I only coach on things I know work, so I do something, I try it. I tested myself and if it works I gave it to my clients because then I can say this is gonna work and I know how to fix it and do it for you as well. So we have created a template now in click funnels that we're going to give to our clients that is built based on our model that we're actually using like that. The coaches have to coach them the things they actually do. If you don't do it yourself, I'm not going to do it myself either. So coaches have to coach them. What they actually do and many don't do that, but I don't. So we've given them a template. We're going to roll that out to our clients that actually building similar funnels to attract their clients as well. And those could be consumers who are the businesses have a, trying to make it so simple as possible as plug and play so that they have these short cuts, their success, fast track their success, um, and, and do what they want to do is if they don't want to be marketing, they want to coach clients, they want to help people, they want to transform people. So we were trying to really simplify that marketing process. Speaker 2:     11:19         Also possibly doing a done for you service for them or is it a you've given it to them and letting them do it? Speaker 3:     11:25         That is on my plan, but not anything I can invest in immediately. But there is a huge demand for done for you services because you know people, especially the new ones in this market, but we don't know a whole lot. They don't know. It can drag and drop. Like I said before, they don't know what a headline is, you know, what are, all of these systems have very confused and they struggle a lot. So, um, I know there's lots of providers out there. Maybe in the future I'll have it. I think it would be great, but we don't have it right now. Speaker 2:     11:56         All right, so people come in through your webinar funnel. So walk me through the funnel. I assumed basically land on a registration page. They register for the Webinar. What happens next? Speaker 3:     12:04         Yep. They watched a Webinar. So we run the Webinar once an hour and a webinar or a Webinar. I to actually do it both ways. I do live webinars, but I also have everything supplemented with webinars. So they go through that. I don't sell anything on my webinars. Yes. This is for coaches to coach coaches. If you're listening right now and your coach does this for you. So on my webinars I give, I give steps and if you've ever listened to Russell's perfect webinar strategy, that's one thing you could follow right away. It rocks. It's really good. So do the Webinar and at the end of it we pitch a conversation, so I use the funnel to book discovery calls and the discovery calls are hosted either by me or someone on my team. So I actually have a sales team that works for me and we then enroll clients over the phone. Speaker 2:     13:02         Awesome. So is it an application funnel? They're filling out an application for scheduling a call. Speaker 3:     13:08         They are scheduling a call, but they're also going through an application. So we have both. Yes. Speaker 2:     13:14         Give me an idea as far as how long has this a super lengthy application or is it real short, basic information? Speaker 3:     13:20         We have to ask this a lot. So we tested several things. We had the application before the call booking at the application after the call booking now, right now what we have is the application after the call booking. So they booked their call first, then they're being presented with an application form and if you, if you don't get the application, we follow up with them and we say, hey, you know, please fill out this form. It's really important for us to have this information to give you the best experience we can on that call. So your name, your your website, what are your goals, what are you struggling with right now? And I had a really short but I also had a really long, so right now we have eight, seven or eight questions on that forum and I feel that that's the sweet spot if I don't have enough questions, it's just an easy for people. Speaker 3:     14:06         If it's too long, it's too cumbersome for them to fill it out. So you know, you want to really ask them about their biggest struggles. You also want to ask them about their biggest goal is and how they think you can support them. My, what do you think we can do to help you in your business? What do you think we can do to help you with your health? For example, we asked them about their ability to invest. That is on our forum as well. We ask them how they could invest. So credit cards, loans. We actually, because those are the things we believe in in our, in my business, I believe that someone has to have funds to run a business, right? Nothing to hide. And we asked that question, um, you know, which, which gets them into that mindset of knowing what I'm running a business, I'm taking it seriously. Speaker 3:     14:51         Um, and then they also tell us about their website and what they do as a coach. So they're niche programs, cme half and, and who they want to serve. And we look at the form and it helps us sort of squeezing out some people if they say something that they're not a coach for example, or they don't even know who they want to work with yet effective, too new. It may not be the, my time for them, they may not be ready for us yet. So, um, we sort of evaluate who we want to talk to and then we take the calls and be enroll people consistently. So I don't ever launch anything. I don't open and close my doors. My sales are pretty consistent throughout the month. And if I want to scale, I scale up. You know, that the amount of people that are coming into the funnel, I take more calls, a hire more people for my sales team and that's how I've been able to grow my business very quickly. Speaker 2:     15:43         So is it a one step close on the call or is it a setter and a closer type of thing? Speaker 3:     15:48         We have a confirmation, so right now that sort of booking on call and then we have found and we'll call them up to confirms the appointment. Right. So you could call them, we call them apartments specialists. They call up and they say, you know, amazing, you've booked a call with us. We're so excited. I want to make sure that this is the phone number, make sure you really show up for this call. So they kind of feel them out a little bit. Um, and it also helps us reduce down. No, shows my hands, a lot of people that may not be right for whatever reason. Um, and then we have the sales team, we have people sitting in different countries with different time zones and they take a call and then we for the most part in bold over the phone for his time. Um, we also do follow ups. Of course some people need that time. They need to look at their finances, they need to make decisions and it's not about pressuring them. It's about helping them make the right decision. Speaker 2:     16:45         So from the time of person watches the webinar about how long before they, when they schedule their calls, it scheduled within the first two, three days after that. Is it a week long? How long is that? When do you typically use? Speaker 3:     16:55         Very interesting. I recently had somebody approach me that's like Helen, you know, much longer funnel because people need to be in your funnel for like a month before they buy it and you need to offer them low on products and you need to like give them all these freebies and things. And I said, well, let's test it. That's actually a look at how long our sales cycle is. And I looked at my client's home last year and, and I looked at when did they join my list and when did they buy it? So my sales cycle of, I know it's about five days. I love that. That's awesome. Come on my list. And then five days later I don't have any low end products. I don't have, I have freebies, we have books and we have and all these things are great and we do email them out and, and you know, we'd be targeted people with that stuff. Speaker 3:     17:40         But for the most part, I believe that when you offer people a solution they really want and it's a solution to an urgent problem, they experience might now they don't need to test drive you and sample you and warm and being warmed up to it. They have an urgent problem. I'm sick right now. I need a solution. I don't want to sample platter anything. I need this solution right now. And then they see it in front of them. They can usually make a decision quickly. You gotta be able to solve an urgent problem to make that happen. Speaker 2:     18:15         Yeah. And I think that's the problem a lot of people struggle with is there's not enough pain for their client. If there's not a pain for the client, the client's going to go, oh, I'll take a look at it later. There's no urgency, there's no scarcity involved. It's just a matter of like, oh, I'll get to it later. So I love. I knew you were. I didn't know what is within five days. That's awesome. I knew it was within a couple of weeks, but five days is fantastic. So they schedule and then from the time they schedule a. How quickly does the person, the appointment manager basically call him? Reconfirm their call? Speaker 3:     18:44         Well, we call same day. So we have someone on the every single day. Yeah. I mean if they book in on a Saturday, we may not reach them until that Monday and she doesn't work on the weekends. But usually it's the same day. And then I'll calendar is open sometimes more if we have someone on vacation or we don't, you don't have the coverage. We may open it up more, but ideally you don't want to have more than two to three days because you know they watch these webinars and the webinars are there for a reason. They get to know you, they trust you. You know when you're watching a webinar and you're like, oh, I got this. This guy has got such good energy and he's still fine, and he he knows so much and you hear his story and he also gives you some really tangible steps so you like him. Speaker 3:     19:28         You see these opportunities for you. It all kind of makes sense and you want more naturally, but it also screens out people who are not right for you. So the Webinar is a screening mechanism that brings in the web people, but also rejects how, if the wrong people who are not bad for you so you have the leads that you get from the Webinar are amazing because they. They know you, they listened. When we have people come in these calls, they say, Oh yeah, Carolyn set this on her webinar. She, she told me that he thinks they're just so warm. They're so ready. Whereas if they don't have, if they have not seen the Webinar, they'll say, who is this Carolyn? Like, can you tell me more about her? What does she even do? This just not ready to buy yet. Speaker 2:     20:12         I love it. So what's your price point then when you're selling? What's the actual product? Speaker 3:     20:16         So we started 8,000 and that's our entry level product and we go all the way up to higher end programs that are a little bit longer for more advanced coaches. So my sweet spot is people who definitely want to enter the coaching field or struggling coaches who want to finally become profitable. But I also work, we work with more advanced coaches too because we have some people in our programs that are stars and the arise quickly and they're just sort of taking off, right? So we give them a chance to work with us for longer and that's our powerhouse coach program where we mentor them for 12 months and then we talk about other things that come up in at this and this, the hiring, you know, managing clients' systems. We showed them how to run events and we go a little bit higher end or upstream with the topics. Um, but yeah, it's fun. It's between 40 and 60,000. Speaker 2:     21:11         I think that's. I knew, I knew you were in the 50,000 range. I think it's really cool if people understand you have absolutely no real low end. Your low barrier offer basic is eight grand and I think people understand you don't have to. So nothing drives me crazy when I hear somebody say, well I got to start off with a free trip wire or something in the low seven to $27. And then from there I'm going to go to the ebook and my upset. I'm like, you don't have to stop there. Start there. In fact, I think probably one of the easiest ways is to start where you can actually start making money and so that you can actually spend more to acquire more clients even if you're in the four, four 97 to $2,000 range and build your confidence from there. And then take it again. I love 8,000 and $50,000 or 40 to 60 is just amazing. Congratulations on all your success. Speaker 3:     21:57         It works well. I mean there's so many different business models, so many different teachers out there and they all work well. If you really master those ways of doing business right. For me, I've tried it all. I had the trip wire and I had the $27 ebook and I had all these things but nothing changed. I didn't have more quality. I didn't want to buy more from me. They liked the book, but the ones who wanted it wanted it no matter whether they bought the $27 ebook or not. So you know, I sat next to shortcut this whole thing, kinda down simplify it and do it that way and it works. Speaker 2:     22:33         I love it. It kind of goes back to what you were saying earlier as far as the pain. If there's not enough, I mean if there's a lot of pain, a 47, $27 book is not going to solve the pain. And so I think that's one of the main things. You've specialized and so well as really finding those people who've got a ton of pain going on and then solving it right away for them. So congratulations. Speaker 3:     22:52         Thank you. Speaker 2:     22:53         Was we kind of get close to wrapping things up here. Any other words of advice you want to give to our users? Listeners? Speaker 3:     22:59         Okay. Stick with it. Speaker 3:     23:02         I see so many amazing men and women do things and they have such great opportunity and potential, but they give up way too soon. Any marketing strategy, any final you get in clickfunnels, anything you will have a try will only work if you do it until it works. So if it doesn't work the first time, you may have to do a 50 webinars. You may have to change those lights. 100. It doesn't matter. You need to go at this with, I don't want to say radical forest, but like master would really put your all into it and don't stop working on it because then they stopped with this and then they try something else and they stopped and the niche, why this? And they stopped in and, and they give up and then, and then they get frustrated and they say, oh, nothing works for me. It's all, nothing works you, you know, these people. And it's a shame. So I think mastery and sticking with it. That's your secret right there. Speaker 2:     23:57         Oh, I love it. Well, I know people are gonna be dying to find out more about you. So how do they get more of you and I'm working to connect with you. Speaker 3:     24:03         Yeah. So my website is Carolin soldo.com and Carolyn with a c and an I. and if you want to, how about would russell say heck my funnel for you, if you want to check out our Webinar, it's Carolyn Soldo.com/passion. Speaker 2:     24:23         I love it. So it's c a r o l I n s o l d o Dot com. Forward slash passion. I will put that down in the show notes so you guys have it there as well. For those of you guys are driving or working out, listen to this. Want to make sure you get the access to that. So Carolyn, thank you so much. Appreciate your time, appreciate the value, always continue to give to our community and again, wish you all the best. Speaker 3:     24:42         Thank you so much for having me. Speaker 4:     24:44         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, don't we just reach out to me on facebook? You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Why Dave Decided to talk to Marcos Moura: Marcos Moura is one of the founders of Amada Senior Care. A franchise that specializes in providing home health care for seniors. An 8-figure click funnel award winner, Marcos has franchised over 120 locations and is anticipating putting another 200 locations on the map in the near future. Tips and Tricks for You and Your Business: Teaching entrepreneurs how to start a senior care business? (5:52) How to take your offer and put it in front of the right people? (11:00) Providing a business in a box to the entrepreneur: (17:00) Quotable Moments: "We provide a business in a box to the entrepreneur. They are never going to have to go find some other way to do it. All the marketing pieces, all the flyers, everything." "I hope marketers really see themselves as not just marketers, but as revolutionaries." "You don't have to start that low. I love that you start at $48,000. Totally extreme. It's like, no, we know what we are. And because of that, you're able to really get super, super dialed in on exactly who you're and you're marketing to." Other Tidbits: Marcos discusses his journey building Amada and how he helps entrepreneurs start businesses tailored specifically for the audience they are trying to attract. He discusses how to manage a high-ticket funnel, building a franchise and how to market effectively. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Everybody welcome back. You guys have Speaker 2:     00:19         of your life today. I am so excited. I've. I've known this guy for a long time and I want to make sure you guys understand. I bring on a lot of people onto the show here who've got everyone thinks, oh, I can use clickfunnels for information products or maybe for for lead Gen, for a retail shop or something like that. I want to introduce you guys to Marcus Mora, who is the founder of Amata senior care and it's the coolest thing ever because they actually are using click funnels for franchises, but as cool as that is, marcus is the guy. Nicest guy you'll ever meet in the entire world. The funnel hacking live. We were in San Diego, the botnet. It's kind of a joke now, but we appreciate it. The time is bringing the jot down the loudest. Take the team out on the yacht and everything else is the Harvard, but without any further ado, let's welcome to the show. Speaker 2:     01:05         Hey, thank you dave. I really appreciate you having me on. This is a huge honor. I've been waiting my whole life for this interview. Oof. Well now your life is over. So yeah, it's what a homer Simpson tells. Bart. Bart says this is the worst day of my life, Dad. And homer says your worst day so far, but this is like, this is the pinnacle man. It's so cool to be on this call with you. Thank you so much. Well, hopefully this is the best day of your life so far. So anyways, I wanted to kind of for those, you guys don't know what you do. Help people understand how in the world a franchise, especially in the senior care industry would be ended up using clickfunnels. Yeah. So this happened and I think so many people go through this, right? So, um, I think this is so click funnels launched. Speaker 2:     01:55         What are your Dave? Two thousand 14. So yeah. So, so let's go to 2014 and we're doing what everybody else does out there. You, you need a new landing page because you're trying to attract, uh, I don't know, whatever you're trying to attract, right? Uh, I wanna I want to attract a somebody who is male over the age of 30, who makes this much money that wants this product, right? Or I want to sell this. And what you had to do is whenever I want it to make that page or make a change to that page, I had to either go to an agency, right? The outsourced agency. And we'd say, here's what we want. It's okay. They'll take three weeks, right? Or four weeks or whatever it is. Or we have to go to our, our, uh, our it team, right? And it was the same thing. Speaker 2:     02:41         It was like, okay, that will take three weeks and you're like, are you kidding me? Three weeks for you to change a title here, do that. And so I remember I was googling, um, uh, I know the, I don't even know if I called it a landing page. I seriously guys, I have no tech skills, I'm a sales guy, right? All I needed as I, I needed content on a page, that's it, right. And I knew what I wanted to say and I knew my audience really well, which is something we can talk about if he is kind of an interesting topic, but I knew that but I, but I had no idea and I think I found one of your competitors first because I think it took me like two or three different page makers into click funnels and so we were testing out and I will set something like all three of them, right? Speaker 2:     03:25         I went to that stage where I think a lot of, a lot of people go through this where they have like four different landing page creators. Right? And, and, and you're testing all of them and click funnels. Is it it? It was. It's what we use to be able to be nimble. So what, here's what we know is, is a lot of times we start with a message and the message is not quite right. And so we have to tweak it. We have to change it and we have to make the message too that your click through rates improve and so that's how we started using clickfunnels back when you guys, man first launched and we have used it ever since, you know, that's, that's what we use to drive a tremendous amount of traffic to our company. I love it. Well, the cool thing is I know last year on stage or one of our first eight figure award winners. Speaker 2:     04:13         Ring isn't, I shouldn't say little. It was a decent ring. I hope so. Yeah, bring it back and all the amazing things. You guys are doing tens of millions of dollars a year and I want to make sure people understand. One thing that you just made mention that is of really knowing your audience and how could you guys use linkedin a ton, which is a topic we don't cover that much. So tell people as far as how. First of all, what is your audience? How did you find them and what do you do with them? Yeah. Okay. Now I'll go back. So the ring that I got from you guys on stage, so my partner top of Jefferson played for the Chicago bears. He was a Lineman for the Chicago bears. He played for, played for two years and he got injured. So I no longer have that ring, like softwares. Speaker 2:     05:01         That top of that is, that's a super bowl ring you never got. So I seriously don't tell Russell this, but I don't know where the ring is anymore because to my office, like what is this? Is that is the wing that we got to click on? It goes. I am taken as he put it on his finger. Actually I got it a little too big and he's a massive dude. He's six foot six, half black, half Samoan, just a massive guy, right? So he's got the ring. I hope that's okay. But that was, that was a cool, a cool achievement for us. So, um, so knowing your audience, uh, we, we, um, we started advertising this franchise opportunity, which, so if you guys think about a franchise, it's anything out there, right? It could be blaze pizza, a franchise that's really growing like crazy right now, right where you make your own pizza, right? Speaker 2:     05:52         That's a franchise. And a basically an entrepreneur was thinking, what the heck do I do with my life? And uh, they stumbled onto blaze pizza or onto subway or you stumbled onto any of these franchises and ours just happens to be a franchise where we. So instead of making sandwiches, you're caring for seniors in their homes, which is really cool, right? It's a service that, that seniors need a, it, it changes people's lives. So that's what our franchise is, right? So I know that, that Dave, that I don't know how many of your audiences in Franchisee, but, and it's probably pretty different from everybody listening to this, right? Absolutely. Now, uh, so that's, that's who we are. We, we help entrepreneurs start businesses in the senior care space. And if you think about it, and if you go to what you guys always talk about, really what we're selling is a high ticket funnel, right? Speaker 2:     06:46         Is it, it's a high ticket sale because our franchise fee is $48,000. So think about that. For those of you guys who are selling courses, you're selling a, you know, an information product. Here's what we do. We say, Hey, give me $48,000 and I will show you how to start a business that takes care of seniors. So you can say, well wait, is there like a recipe? No, there's no recipe. Is there like a build out of what the stores? No, nothing like that. Like we're going to coach you on how to become a senior care company, right? For $48,000. So, um, that's, I mean, so think about that. This is what we sell. That's, that's the product, right? So, um, what we knew is we knew something really important that we didn't want to sell the product to just anybody that had the money. Speaker 2:     07:36         Uh, and in the world of franchising and maybe in the world of, of courses, maybe in the world of selling informational products, you may want to just sell the product to whoever has the money. But for us as little bit different, you've got to think about, we're teaching somebody how to go and take care of seniors in their homes. This has to be somebody that is a good person who's going to be a good entrepreneur, who's going to do a good job and not only that, in our business, we make a royalty for the rest of their lives. So they pay us $48,000 and then we make five percent of all of their revenues forever. So we don't want just anybody to be our Franchisee, right? We don't want to go to war with just anybody. We want to have the marine, we want to have the green baret that's going to go and build this business, right? Speaker 2:     08:23         And become successful. So it became incredibly important to us that we needed to really know our audience. And I think that people say that they know their audience a lot of times and they really don't write. Like sometimes people say, well, I want to attract, uh, people, okay, that's not an audience. Well, I want to attract people who love energy drinks. Well, that's still not an audience, right? So you have to really drill down into an audience of one, and in fact, I wish I take credit for this, but so much of this is what Russell talks about. Uh, we, you know, all of us, we read his first book like crazy and so much of this we learned from you guys when you're talking, when you're, when you're attracting people, this idea that you're speaking to one person, right? And who is that person? Speaker 2:     09:14         Um, and so, so, uh, you know, that that's a lot of the work that we did when we first started the company is who is that one person we would want to sell the franchise to. Um, and that I think made us really, really successful. So who is that one for you? Could you, I know you guys got this dialed in really super tight. Yeah. So this is something we also stumbled onto. So, uh, so one of my partners played in the nfl and he's never had a job in his life. The other partner, his name is Chad, and he was a pfizer pharmaceutical rep, so he had been in healthcare for 10 years and then he quit his job and we started a modest senior care and shadow was this amazing salesperson, right? He, he had been trained by some of the best companies out there. Speaker 2:     10:00         He'd been trained by Pfizer. Uh, he worked for Baxter for a little bit. So these, like amazing sales organizations. So we're sitting down and uh, we start to get these, these leads, right? We start to get these leads of people that want to open a modest senior cares and they're all crap, right? They're just terrible leads. And uh, and by the way people with money, like we had people would have said, take my $48,000. And we're saying, no thank you. Can you imagine like, come, especially as your first that's like, whoa. Yeah, exactly. Right now we're just starting out. And so we're saying no to people and so we're sitting down, it was a late night dinner. We're thinking we've really got to find who it is we want to advertise to. And we said, well, what about Chad? Chad is a pfizer pharmaceutical rep. what if we could advertise this opportunity and say, Hey, those of you in America, if you sell pharmaceuticals, if you sell medical devices, if you're a basically in healthcare sales, this could be the franchise for you. Speaker 2:     11:00         And we and we all got really excited about. And then we, and then we thought, how the heck do we do that? How do we actually take our offer and put it in front of. And we started like drawing the person male over the age of 40. He is married, he has kids, he has worked for some of the best pharmaceutical companies in the world. Um, he makes about $150,000 a year and he is now to the point where he feels like all he'll ever be is a salesperson. All he'll ever be is somebody who goes and tells doctors to prescribe Viagra, right? Like they get to the point where they want more of life. And, and this is somebody though that makes $150,000 a year, which is not nothing that's a good salary. But they have this pain and so we, we, we, we did all that. Speaker 2:     11:52         We had a picture, we had a picture of, we got a mind, you're like, this is what it looks like. We pinned it to the wall and we wrote down all these things about this person and then it came, you know, how the heck do we find them? And uh, and then we, we, we were thinking about a different, different job boards and different places. And then linkedin came as maybe the opportunity because on Linkedin, what you can do is if you know exactly who you're looking for, you can then send in an advertisement or an inmail or an ad or something to that one person. So I have an ad for example, and you know, you guys can steal this if you want a funnel hacking, right? So, um, but we have an ad that goes on linkedin that says life after Pfizer and, and it has a picture of a person and that ad only shows up to males over the age of 40 who are salespeople for Pfizer. Speaker 2:     12:57         And, and so when that ad shows up to that person, you know, they're on their computer, they're on linkedin or they're on their phone right in there, they're looking at it and all of a sudden this ad comes across as life after Pfizer. I'm like, holy crap, I mean, I work at Pfizer. What isn't. So our clicksor rates started going through the roof, right? Because you're taking a message that is so incredibly targeted to one person. And once we started doing that and then came the magic of clickfunnels, because once they clicked on Linkedin to an ad that said life after Pfizer or a pharmaceutical layoffs, you know, we would, we would, we have this messaging that was really a punch in the face, right? I mean, you have to punch him in the face if they're going to listen. And then he'd go to a clickfunnels page and on the click funnels page I think is what a lot of people don't do. Speaker 2:     13:49         And Dave, if I'm talking too much, you gotta, you gotTa shut me up. Okay, I will. You keep going. You're doing awesome. So, um, so what happens is once you click on the linkedin ad and they go to, they go to the clickfunnels page, we, we kept the conversation going. So I think what a lot of people do is once you've grabbed them, you're throwing them on some website and all the website does is talk about how handsome you are, how nice you are, how amazing you are, and what your product is and how amazing your product is. And you've lost this communication. You've lost the opportunity to tell your audience why this is good for them, how we can change your life. And so our landing page would say, again, life after Pfizer, find out why you, the pharmaceutical rep are ideal to become an entrepreneur, to take care of seniors, what you know is so valuable. Speaker 2:     14:39         And we would talk about them, we wouldn't talk about us, we talk about them. And so then that conversion, that landing page and click funnels converted better than anything we had ever done. Um, and uh, and that's, and that's what we did. And so, uh, we are one of the only franchise in the world that we were trying to like get this, uh, to be, uh, like, I don't know Guinness Book of Records or something, but we're like the only franchise in the world where almost all of our franchisees are either medical device sales people who left medical devices or pharmaceutical people who left pharmaceuticals. And that's something we're super, super proud of that, that it really did work that if you go out there and you really can service one person and change your life, um, that I believe you, you can be successful. I love it. Speaker 2:     15:29         I think that's probably one of the main reason I wanted to have you on the show is you're so good at being able to identify exactly that Avatar. I mean literally down to the picture on your wall and exactly what he looks like. And I think that's the problem with so many people when they first get started is they think, oh, I'm going to start off on a $7 tripwire thing. I'm to send it out to the world. And whoever clicks on it, that's where my audience is going to be. I'm like, stop. You don't have to start that low. I love that you start at $48,000. Totally extreme. It's like, no, we know what we are. And because of that, you're able to really get super, super dialed in on exactly who you're, who you're who you're marketing to. And again, you guys are amazing the market. Speaker 2:     16:08         I know you. You're the brains behind all this marketing stuff there, Marcos. And so it's really cool to see how you've made, been able to build this in. And you guys built a huge, huge company out of this. So help me understand though. Now person spends $48,000 and they get this coaching. Where does it take them? What, what are you getting five percent of? How does it, I mean usually other franchise, they've got a physical building and the seats and everything else. So how you guys, are you guys doing that? Well, you know, I think the, the big part of this is uh, what we, what we really provide to them as the system that, uh, that they would need in order to go out and market their business to hospitals, skinner's facilities into the families, right? So you need to contracts, you need crm, you need a point of sales system to do billing and all that stuff, right? Speaker 2:     17:01         So we provide a business in a box to the entrepreneur. They're never going to have to go find some other way to do it. All the marketing pieces, all the flyers, a, everything. Seriously, everything they would need is his business in a box for them to go out there. Right? Um, I'm going to cut you off there real quick and I think a lot of people miss is people will pay for done for you. And I think you guys, what do you call it? Business box or whatever you want to name it. I mean, the reality is you've literally done absolutely everything for him. So it's plug and play. They don't have to think beyond just following your exact business model, which I think for, for a lot of people are listening to this realize there's a lot of people who are in that same situation. Speaker 2:     17:43         Maybe they are in their thirties, forties, fifties. As people continue to age, they're like, I'm not done working. I still want to be able to provide value to people and your service provides is massive, massive value. So I think that's killer. Yeah. You know, and in talking about that, what I think is interesting is people with whatever offer they have, you think about a $48,000 offer to somebody and there's lots of ways for you to, to show that offer, right? And you think about, if you think about what we're doing is just saying, give me $48,000 and I'll show you how to take care of seniors, which is not a glamorous thing, right? This is changed guys. It's changing diapers. It's, um, you know, moving people into the shower giving baths. Right now the entrepreneur is in doing that work. It's the caregivers who are doing it, but in no way are we selling something that is glamorous. Speaker 2:     18:36         I'm now and I think that sometimes people don't realize this, that the $48,000 franchise fee, the reason somebody who's really paying you that, the reason their pain is that is there's a pain point. There is something that they want in their lives that they cannot get and what they come to believe. And what your, what your. I think your job as a marketer, a with authenticity at least is to give that audience the idea that, hey, this vehicle that I have for you could be the solution to the pain that you're having and yeah, it's $48,000, but it will, it will get you to where you want to, where you want to be, right? It doesn't matter that it's home care. It doesn't matter that a senior care, it's the vehicle that's going to allow them to become somebody different that's going to allow them to achieve something, be be with their families, uh, have control, not have a boss anymore. Speaker 2:     19:32         Whatever that those things are right. And I do believe people would pay, I truly believe actually, that if we raise our franchise fee to $75,000 today, we would still have people join our franchise because of the, the amazing value we're providing to them, uh, even after they buy the franchise. And also the fact that we're solving such a, such incredible pain that people have in corporate America. Right? Which is our audience. I love it. Oh man marks. I can talk to you for hours on end about this kind of stuff as we get close to kind of wrap things up though. Any other parting words, things you want to make sure people know or learn from you. Um, Gosh, you know what, I, I think with this, for the topic of today that the, what I've learned so much from click funnels that I learned from you, Dave, alert from you, from, from Russell, is really, really understand your audience. Speaker 2:     20:23         None of us have unlimited dollars. So let me tell you guys, you know, if you, if you study the Egyptian revolution, this is kinda weird, but stick with me on this. What? Gibbins resolution. Yeah. So did jeff, were like, this sucks, we hate our dictator, the dictator is bad, what do we do about it? And it's all these college kids that are pissed off, right? And like, what do we do now? College kids, they have no money, right? Um, and if, if, if the authorities figure out what they're trying to do, there'll be killed. So think about that marketing. So if you're doing marketing, think about that's what you're trying to market is a revolution to topple the dictator and you're going to go take to facebook and you're going to do all that. So what's crazy about the Egyptian revolution is they were able to identify exactly who their audience was, why they were so upset about their dictator, and they were able to rally people in the millions to join the revolution and they actually toppled their dictator. Speaker 2:     21:26         If you, it's really cool, you see there's an image where, uh, in Egypt and they're in this town square and there's really millions of people on the street and it started with these college kids going, we've got to build a revolution. And, and again, all they did is they knew who the audience was, they knew the pain points were, and if you do that, it doesn't matter if you have a dollar in your pocket, if you have a million dollars, you can actually build a revolution. And I think you guys did that with click funnels as well, you know, we're aspiring to do. And that's what I had hoped that, that marketers really see themselves as not just marketers, but as revolutionaries. That's what you're really doing. I love it when Marcus, thanks so much. If people want to reach out to you, what's easiest way for me to reach out to you? I don't know, linkedin, anywhere. You guys feel free to reach out to me. I love this click funnels community. Uh, people reach out all the time. So just reach out to me on, on facebook or Linkedin or however you call me, whatever. Anyway, you guys can reach out. Happy to, uh, to get that reach. I love it. Marcus, thanks so much for your time, bud. We'll talk to you real soon. You got it. Speaker 3:     22:34         Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Peng Joon: Peng Joon will be revealing how he built a following of over 2 million people online using the monetization strategy that has generated over $10 million. He details the process of using automating content creation and gives many useful tips on branding and content creating. Tips and Tricks for You and Your Business: Content Multiplier Formula: What is it? (1:00) Pillar Piece Of Content: Ease And Scalability (11:50) Immerse Yourself And Go All In! (15:34) The Power of Live Events: Branding and Monetization (24:00) Quotable Moments: "Understand how to create content in a very strategic manner so it actually reduces the cost of ads." "Understanding that people and marketers have already figured out what kind of content is proven to be engaging." "Are you willing to be bad at something to be good at something." "This is the moment when the average person will quit. Do you believe that you are an average person?" Other Tidbits: Peng discusses how he automates his traffic strategy that has enabled him to travel the world and speak in over 20+ countries. It was this strategy here that got him to place #1 in the Expert Secrets contest. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17           Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I have been trying to get this guy on my show for business guy in the world and traveling around the literally travels around the world the entire time. Any of you guys were there at funnel hacking live. You saw him. And if you know anything about our expert secrets book launch, he was the number one affiliate. So with that, I want to introduce you guys to Peng Joon. Hey, welcome to the show. Speaker 3:     00:40           They have everybody. I'm so excited to be here and I'm going to do whatever it takes to give you guys so much value today Speaker 2:     00:48           that's you always over deliver. So I'm not too worried about that. So for people who don't know, uh, this whole crazy expert secrets book launched, literally went nuts and hang ended up just dominating at the end. And I was like, how the heck did you do this? Because I mean he actually ended up creating an audience of over 2 million Pixel people from scratch and I'm like, what in the how do you, how does someone do that? And so he's created this thing called the content multiplier formula and I want him to kind of dive in and talk to you about this. The other thing we're going to make sure we have time at the end is he also is the master at live events. So kind of a little hook there to make sure you guys stay to the end of this thing. So you're learning a ton about the content multiplier, but also about live events. So paying to go ahead and dive in on this whole content multiply. What is it? How's it work? Why are you so successful with it? Speaker 3:     01:36           Well, let's just start off with how most people use social media and facebook, right? When most people use facebook in one ads, most of the time it's about creating the ad, targeting the audience. I'm choosing the right image. They think it's about the copy, which all those are important to the equation, but you really think about it. That's what everybody is doing. They're running an ad to a completely cold audience and getting that audience to go to follow and while that may have been effective a couple of years ago, here's the biggest turn. The biggest turn is that because that's what everybody else is doing and you will realize that you're running ads for a while, is that facebook ad cost is constantly on the rise and the reason for that is because, well, it's two things. It's all supply and demand, right? So supply which is our newsfeed that is not going to change and facebook can only gem that many ads in newsfeed, so supplies remain constant and the same time demand, which is every single entrepreneur, every single business owner is coming on board now because they understand the power of facebook. Speaker 3:     02:44           So demand is constantly on the rise and what happens when demand increases and supply stays the same is that crisis of ads is just going to keep increasing. And if you adopt the same strategy of what everybody else is doing, which is just running ads to a cold audience, which is important, that is not going to give you an itch and I believe that the businesses that will not just survive but thrive when it comes to marketing on facebook, are the ones that understand how to create content in a very strategic manner so that it actually reduces the cost of the ads and the only way to reduce the cost of your ads is if you're able to run ads to a semi warm audience. And how do you build a semi warm audience? It is when you're able to start the relationship off first by giving them value so that they know who you are, where you started the relationship off with no strings attached. Speaker 3:     03:41           And what I mean by that is if you take a look at what most marketers say is that for the last couple of years, Martins have always said, oh, you need to start off by building a squeeze page first. And the first thing you need to do is get some name and email address. Right? And while that has been effective for like the last decade, the problem with that is that if you run an ad and there was some sort of string attached like I'm going to give you this free gift if and only if you enter your name and email address, you realize that's only going to become more and more expensive, but what if you actually did things differently? What if you started the relationship off by giving value? No strings attached and then after that ran ads to people who consumed your content and you retarget them after and if you did that, you will realize that the cost of your ad, your cost per acquisition, your cost per lead, your cost per registration, all of that is going to decrease because now you're marketing to an audience whom you've already served and given value in the past. Speaker 3:     04:44           And that is what the content multiplier formula is all about. Speaker 2:     04:49           That is so killer. I think it's. It's been fun for me only because the demand for your content multiplier formula is just going through the roof because people are like, I'm doing it this old way and it's not working, and I hear this crazy thing, that pains joint. What's he doing? And I think what you provided there is the key and that is if you provide value first before you ask for the often totally changes the game. Speaker 3:     05:12           That's right. So, so what do we think about it? The problem is that most marketers, they wake up, they're all pumped, they're excited, and then it's like I want to start creating content today and then go to facebook or instagram or youtube and they say, you know, like, so what should I talk about today? Right? So that's where I believe that there's the three most important pieces, which is having a systematic way to actually publish your content and having it go out. Number two is automating the process so that it's in a very systematic, strategic manner that doesn't consume your life. And then number three is about monetizing. Ultimately, you can only get your message out there if you have a method of monetizing it. So, so if you really think about it, like step them one, what should you talk about? You start creating videos that actually genuinely help your target audience. Speaker 3:     06:03           So you start creating these videos, um, and there's a whole formula for it. But basically the whole idea is understanding that people and marketers have already figured out what type of content is proved is proven to be engaging. So this, when you can go to Buzzsumo, this, when you can go to medium and like medium, I love medium. You know why? Because they have the entire hook story figured out. You take a look at their headlines and what are the articles that go up a medium. It's so engaging. So what if you actually went on medium and this is what I call, you know, beginning with the end in mind. You'll look at the headlines, the title that's already proven to convert in your marketplace. And it's not about, you know, this is like content hacking, right? Understanding the content that's really working right and run it and trying to reinvent the wheel, take a look at what's already proven to be engaging and create content based on those topics. Speaker 3:     07:01           Then that step in what. Okay, and then but two, it's about having that system, whether it's Trello, whether it's using google drive, but having a systematic way to have your content go across all different platforms. Facebook, instagram, youtube, your blog, right? So like I have my content up on all these different platforms because. And it's possibly because of the system and my system is basically every three months, every four months I take three days off, I spend an entire day of shooting videos and then after that all of my videos, it goes on Google drive and that's when my team takes over. That's when they create the 59 second videos for instagram. They create the, the, the, the 15 second stories. They take the most compelling things. I sit in the videos and they create the quote cards from it, all of the. They send it to rev for transcription. Speaker 3:     07:55           It goes into this shared folder and the transcription is sent to my blog posts, the ones that is proven to be engaging the, uh, my, my, my writer will rewrite the transcription and make it into an actual blog post, so, but only for the winners. So there's this strategy for automating all of the content so that it matches the context of the platform. I think what many marketers do is they post the same thing on all platforms when in fact we need to match the content to the context of platform and finding the third step. So like there's a reason to doing all this. It is to build up that warm audience, that retargeting, retargeting audience, the pixeled audience so that you can run your ads this time to this warm audience. There's, when you invite them to the free plus shipping funnel is when you invite them to a webinar. This is when you send them to the opt in page because now you're going to realize that not only have you built a following, but now your cost of advertising, cost per lead, cost per registration is going to be drastically lower. Speaker 2:     08:58           I love it. I think that's the part that people don't understand is x seminar says, well, Gosh, I can't create 120 videos like pain does. There's no way, and yet at the same time they don't understand there's a cost for that time and it's actually, if you'll invest the time now, it will reduce your ad cost drastically. I saw that during your expert secrets thing. I saw your ads everywhere. I'm like, he's gotten paid a fortune for those ads it, but you weren't because of all the way he retargeted these things, so it was just amazing for me to see how you're actually able. If you spend the time upfront, you're actually able to reduce the added costs on the back end. Speaker 3:     09:31           Yes, 100 percent. And I think that the reason why people think that creating content is tough is because they're not beginning with the end in mind. So like my process that I use is that my team, they'll do the research and I think you got to find out what works for you. But what has worked well for me because I'm someone who likes to analyze things a lot and it took me a long time last time if I tried to actually prepare for it and that's when it actually takes a long time. So like what my team does now that's worked really well is they will just give me the title, the book and on the spot, like within five seconds I bogle and I realized that that has actually worked a whole lot better because that's what I'm on natural. I'm not trying to overanalyze things and that's when we're able to create videos really, really quickly. Speaker 2:     10:16           That's so funny. So as are talking, I basically just got back from Africa and my daughter in law, who's gonna be doing a lot of my social media. I said, you have to go ahead, you got to use pangs course. So she bought your course and I came home and literally last night I said I can't take three days off right now. I've been gone for two weeks. But it was, it was fascinating to me because she did the same thing. She was like, Hey, here's the hookers, the title go. And just that spontaneity piece I think I'm hoping actually he's going to create it to be much more genuine. It's not as as well planned out or thought out, but I think it comes across much more authentic and I think it should be much more engaging that way. Speaker 3:     10:54           He will be, it will be end and he was thinking you don't even need to take three days off. Like that's just what I do because that's worked well for me to, to, you know, get my videographer in and then just really immersive cells. But you could take half a day off and that will still take care of like nearly an entire month's worth of social media stuff. So. So do what will work for your, your timetable and your schedule. Speaker 2:     11:17           I love that. So now that you've got that, it's automated. So first of all, people aren't going to be dying on Dave, how do I get this course? Where is it at, how do I, how do I actually do it? So where can they have to get the course? Speaker 3:     11:29           So it's the typical free plus shipping, which all be very familiar with. You can get this [email protected], where I'll talk about how do you create this first piece of pillar content, have it automated and streamlined across all these different platforms using the system that's proven over and over again. Speaker 2:     11:50           I love it. So help people understand when you're talking about piece of content, what exactly is that? Speaker 3:     11:55           Okay. So that's basically the first piece of content that is going to be repurposed across all these different platforms. Right? And that starts with a video like that would be the only thing that is unavoidable. It's you creating that first piece of video because everything else can be streamlined and automated. So to me, the video is the pillar content. That's the first step, number one, uh, there's that piece usually. So it's usually like two minutes to five, right? So if so, like I don't have the time, should not be an excuse because the videos that convert well and facebook, they're not long videos, they're short videos, so two to five minutes would be ideal. Um, and then once you have that piece of content, it pillar content, that's when the transcription, that's when the 59 second version, that's when the 15 second version for a story that all of that can happen now as a direct result of that one video. So it's about having the system so that as you grow your team, as you and you could be right now just one person and you could outsource it, get an assistant, help you out, but help having the system up in place first so that as you scale and as you want to go across all these different platforms, it becomes easy and scalable. Speaker 2:     13:16           I love that. So I want to make sure is, as people who are listening to this, did you understand one of the main things I've always taken away from paying that you could do the most amazing job and that is you have this ability to teach at very complex things in a very simple, simple method and it's one of things I love about your free plus shipping book as I was going through it was what seems to be super complex. You have this talent of really just minimizing it into such small consumable chunks. I think it's, it's even easy to see that even in your, in the stuff that you're producing online as far as social media, the same thing happens and if you don't mind, could you. If a person's not real good at doing that, what type of suggestions would you recommend? How do they get better at being more concise like you are? Speaker 3:     14:01           So those of you have heard my story, you will know that. You know, I, I was horrible, like really, really horrible at one point in time. And I think that it really comes down to, number one, whether you are willing to be bad at something in order to be good at something. I think that most people never achieve mastery is because most people dabble. Most people are shiny objects seekers will, they'll find something and they'll say, oh, let me try this thing. And then they're on it for like a week and then after that next week they're onto try and drop shipping. And then the following week they're trying, you know, affiliate marketing because they're not willing to be bad at something to be good at something speaking. And the ability to articulate in a way that is easily understood. I believe it comes down to practice. Speaker 3:     14:49           My videos used to be horrible when I was at doing live events. I used to bomb on stages, you know, I failed over and over again. And, and I think that the thing that stops people from being good at something, they're just not willing to be bad at it at first. And if you are consistently, if you really think about that attitude to what's practice, most people when they have some sort of success, that's when he tell themselves like, oh, I already know that, but if you really think about it, I mean, think about the attitude like Michael Jordan would have if his coach asked him to make a free trial. Do you think Michael Jordan will say, oh, I already know how to make a free trial. Right? So, so I think that the attitude towards getting better at something and how people tell themselves, um, and the teachability index, which is what Russell says all the time, right, will really determine how good a person becomes at a certain skill. Speaker 2:     15:46           I love that. Totally. I can't agree more with you. Ross were just talking about this the other day as far as one of his skill sets just like you is the ability to literally immerse himself in something and to go all in on it is in the process. Right now I'm getting registered to write his new book, traffic secrets and everything right now is traffic, traffic, traffic, and just totally immersion. Even though we'd been running traffic and literally half a million dollars a month in traffic and yet at the same time it's like, okay, what more can I learn? How can I really, how can I understand it so well that I could teach it in a couple little sketch drawings which she prefers to do and you have that same step, that skill and I love seeing you teach in your live events just because you get people so excited because you come up, you're a master of the content and you come across so eloquent and yet at the same time, so simple that people go, if paying can do, maybe I can't do, and I think that's one of the. Again, it's the skill of a master like you are paying, so congrats on putting in the time. Speaker 3:     16:46           Thank you. Yes. It took a lot of time. It took a lot of time training, practice, and I think that's the thing people don't see they. They look at. Most people look at the result, right? They look at the tip of the iceberg and then the conclusion is, oh, this person must be good at this because of some sort of talent or skill or it's genetics. Right? And they don't look at the struggles or the journey. Speaker 2:     17:10           Totally agree. Well, with that, I want to kind of do a little segue into this other portion because I want to make sure we get time for this. And I, I knew you actually before the whole content multiplier formula. I knew you more as the Tony Robbins who is of your. Basically our Asian was flying around the country when you first join our inner circle. I'm like, he's joined the inner circle and yet he's never ever hear. It's because he's traveling around. How many live events do you do a year? Speaker 3:     17:36           Well, so first of all, let me give you some context too, like event. Okay. Um, Speaker 3:     17:42           the only reason why I immersed myself into the world of live events was because there was a point in time when I was so bad and I was so horrible and I bombed on stage that I told myself I would never do live events again. And one of the, uh, the CEO of one of the biggest, uh, seminar organizers in the world. I'm the CEO of success resources and I was friends with him and he and I told him, you know, his name's Richard. I said, Richard, thank you very much for inviting me to this stage, but I don't think I'll as you can see speaking's not from you, that that was when he put me in a crowd of 900 people and I sold nothing. Okay. Speaker 3:     18:24           You know, as you can see, I'm an internet marketer. I'm not a speaker. I'm not a closer, um, but it was a great learning experience. And he told me this thing. He said, he said, I'm so. I said, you know, thank you very much for inviting me, but I don't think I'll be coming back. And he told me this. He said, you know, the last couple of years, over the last decade we've worked with the best of the best people like Tony Robbins, um, and with the bunny have reached speakers and seeing them come and go. And he told me this, he said, this is the moment when an average person will quit. And I thought like, those were very powerful words and he asked me, he said, Peng Joon, do you believe that you're an average person? And those words really well. So it was, and I know it sounds a little bit cheesy, but it was really just one moment of decision and that one moment of decision is, you know, I'm never gonna quit until I become world class at this. So it just became a personal agenda that I can tell you that even though I've been to all these different, I've spoken more than 20 countries now in at least 200 plus different events, speaking gigs, 90 minutes all over the world. And I can tell you that some countries there aren't very profitable. They're not the best use of my time. I'm not going to name the of. Speaker 3:     19:52           But I do that purely because I don't know, just to, just so that I can get the hours, practice experience. Um, and that's why I do them. Okay. So it's, it's, that's why I do live events was because I told myself at one point in time, I'm only going to quit when I believe that actually will cross at this. So to me, mastery is 10,000 hours and I'm not going to quit until I get the 10,000 hour mark. So it may not be the best business decision. I think that speaking is great for. I mean, it's great, you know, don't get me wrong, it's still good money, but it may not necessarily be the best use of my time at this point in time, but. But that's the purpose of events. I think it's branding, it's great cashflow, it's great monetization. But the reason why I'm doing it today is very different. Just for that reason. I love it. Well, I know you're Speaker 2:     20:48           well on your way to more than your 10,000 hours, which is super cool. But. So tell me for those people who are sitting there going, gosh, I, in fact I was actually with the people already in Russell when we're out in Africa and we decided to open up our own platform selling and put out the form and everything else on facebook live and it would close it down. Yesterday we have over 200 people now that have basically applied for this and then there's going through some of the application. Some of them were like, well, you know, I just want to be, I want to use this as a starting. I've never done it before. I want to work for you guys. And I'm like, well I don't want to have typically not gonna use our platform to have you practice on. So how does a person who wants to get really good at it, how do they get the practice? How do they start down that 10,000 hours? It's really hard to get on a stage if you don't already have a track record. So how do you do that? Speaker 3:     21:39           There's two ways. Okay. I believe that this opportunity is something that was not available to us like 10 years ago, 10 years ago, when, when I was just about starting out, speaking on stages. Well, eight years ago I didn't have that opportunity. We just number one, live webinars, live webinars would be low risk. You don't have to spend tens and thousands of dollars. I'm trying to fill up a room yourself and on top of that, that's when you can actually practice with like 10 people live. So if all it takes is to run ads to like you know, to a Webinar, show up with a Webinar, get practice every single week by doing a live webinar because that would be the closest thing to a live event. Now, once you start practicing doing that, and that could be facebook live as well, you know, just interacting with an audience, but nothing's going to be the same as of course in a live event. Speaker 3:     22:30           But like you said, no organizer is going to want you on their stages if you had zero practice and to use their stages as a practice ground. So what do you do? Use facebook. Get like really swollen. This is what I tell people all the time. Okay? So most of the time people don't start because of limiting beliefs, right? You might not have the confidence to do it yet. And here's what I tell people. I say, right? Do you believe that you can teach someone everything you knew about whatever skills that you had and charge somebody a thousand dollars for three days. Why would we taught them everything you knew, whether it's marketing, whether it's investing or stocks, right? And if you really think about it, if you had 10 people on board, right? And charge a thousand dollars, that's a $10,000 weekend and the way to do it is facebook ads, right? Speaker 3:     23:20           Facebook ads where you, the people within a 25 mile radius that's in your city and saying, hey guys, and targeting with that interest based as well saying, you know, I'm going to be holding this free workshop this evening. Come and spend half a day with me when I'm going to be showing you Xyz. Result without thing you hate doing. Come and join me for this masterclass, boot camp in person. And you just gave them, you know, crazy value for half a day for hours, and then after that you're sending them to a two or three days if you've been charged them a thousand dollars for it, right? I believe that's the best way to get this. And even if they didn't sign up, you gave them great value and it was great practice for you and you didn't have to risk too much because you need to target 10 people, which is going to be extremely cheap. So that's how you get press. Speaker 2:     24:07           I love that. And the great thing about is it dovetails into how we started this off with the whole idea as far as this content multiplier, because here you're, you're using your content that you're publishing, putting that out to trap basically as bait to get people to join a list where you can then invite them. And obviously retargeting locally. I love, love that idea as well. So again, I, I would love to talk to you literally for days, uh, because you have a sense. Speaker 3:     24:32           Let, let, let me show you this one more thing. Okay. So like just last week, one of my students was just showing him like the power of life events and a very, very simple funnel. Okay. So he's funnels like two steps. Step number one is, hey guys, I'm doing a live event to show you how to publish a book and use a book as a marketing tool. Sign up for this life event. Thank you page. Hey, I'm excited having you to come for this slide. Okay. So it was a freeing three hour workshop he spent. So listen to this, he spent on facebook ads wasn't exactly cheap because I know that his face campaign couldn't use a lot of improvement by. He spent approximately $50 to acquire a lead. So a lead was basically just name, email, phone number. She got about 40 percent to show up at his event. Speaker 3:     25:21           So you've been with free 40 percent show up. Um, and he got a room of approximately. So he did two sessions total about 120 people. So 120 people, right? Um, so that would have been about, I don't know, like 300 leads, 300 leads multiplied by 50 bucks. We spent like slightly over 10,000. Right? But understand something when you sell something that is a $2,000, so he's still at $2,000. You, he needed like, I don't remember the exact number, but it was like less than three percent conversions in order to make all of your money back, not including the back end, including all of the upsells that happens after that. So even if you are not necessarily good at speaking, speaking is actually very low risk. It's simple to set your funnel up, right? It's simple to get 10 people, 50 people come to the event is all a matter of just scaling on facebook and then that's how you can get that practice. So, you know, Speaker 2:     26:23           I just, I love, love your examples. The best part is you're, you're the guy who's actually out there doing it. It's really fun for me to sit and spend time with young because a lot of people talk about, Oh yeah, I fact I was talking to this guy yesterday who wants to start his own speaking course, and yet he's never spoken from stage like you're gonna cry. He goes, yeah, I've learned everything. I've read all the books. I'm like, how can you have any authority or validity to go out? And he goes, well, I've done webinars. I'm like, no, it's totally different. You have to understand that. I love. I love that simple models. Super easy funnel drive, facebook ad traffic to it. Have a free one there. We're going to send them. I mean we talked about that in extra tickets and dotcom secrets all the time. Any other value bonds before we wrap things up for you? Wanna, make sure people hear about. Speaker 3:     27:11           Well, I think that when it comes to live events, you just got to do the first one first and understand that. I'd say like 90 percent of people will do their first live event will usually bump and just that's part of the process. It's part of the journey. Expect to bomb, especially you have no prior training, but um, that's just part of the process, but I can tell you that there has not, there isn't a single person I know that did the first live event that never regretted doing it, not one person, not one, and it will be the most fulfilling and lucrative potentially lucrative thing they actually do in your career. And that's when you really think about it. That's when you're able to serve your customers at the highest level. Like, I don't know about you, but I've never been to a webinar. Then as that changed my life. Right? So you can really change somebody's life tool Webinar, but for life event, that's when can change some of these lights. Speaker 2:     28:18           Oh my gosh, I love that. I know we're about ready to open up the funnel hacking live tickets for next year and that's really Russell's primary focus is exactly what you said is says young people who buy products and things through through webinars, which is great and they get serviced that way. But the community and the culture and the connections that happen at live events. I, I'm where I'm at right now because I attended live events and I think if from one, if you haven't gone to a live event, men go find a lot of them go to it and see how it's done and learn from watching other people do it, but the other thing I think is if you want to serve someone for us as a community, I think the only way we will always have a funnel hacking live because it's the best way for us to serve our community and having them actually there. Speaker 3:     29:04           In fact, Dave, if you look up like, I don't know if you can of really see it, but like all those folders up here, all these folders and there's like a bunch of white files down there. I'm not kidding, but if I took all those, all those folders are just notes I've learned from attending live events and it's like, oh my gosh, I've spent hundreds and thousands of dollars learning from my events because that's how I grew to understand that if you are somebody been learning to life events, what have you could be that person for somebody else. That's why it's so powerful. Oh, I love it. Speaker 2:     29:42           Thank. Thank you so much. Again, you're such a dear friend to me personally and to us as a community. I can't thank you enough for all that you continue to give and give and give your a person who is so genuine and always out there providing value to people. Again, for those of you guys, make sure you look at the content multiplier formula and then we were talking earlier about as far as events, if people want to find out more about live events, how can they do that? Speaker 3:     30:04           You can go to event codex.com to learn a five step system on how to run and monetize live events. Speaker 2:     30:12           Indeed, you can tell people about what they're gonna get in there. It's basically a I. I believe Speaker 3:     30:16           that all successful live events is basically five pillars. Number one is the ability to sell the tickets to is the ability to get them to show up. Number three is what you actually teach at a live events to serve them the highest level. Number four, which is where the real money is executing the upsell, and number five is basically how do you leverage the live event so that you don't stuck being an events trainer where you're always on the road trading time for money. How do you turn it into a digital asset? How do you really leverage on that event? Create testimonials, you know, digital asset from all of that. It's five steps. Speaker 2:     30:53           Oh Man, I wish we had more time, so basically people go out and take a [email protected]. We'll have the links down below for sure. Hey, thank you so much again. I wish you all the best and all that you're doing and look for talking again real soon. Thank you. Speaker 4:     31:12           Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Speaker 4:     32:01           Thanks.

Why Dave Decided to talk to Makenna Riley: Currently a sophomore in high school, Makenna explains how she was able to make 10k in one month and has managed to become a successful internet marketer, specializing  in making other entrepreneurs online dreams possible using funnels to social media work. The author of “Every Company need a Kid,” Makenna has also been interviewed by Ink and Entrepreneur Magazine. Tips and Tricks for You and Your Business: How to create your own online store: (4:22) Building your own supplements: (6:56) Building a company and selling the concept: (8:15) Quotable Moments: "Invest money in a course on how to do internet marketing properly." "Put them in your own business or make a business for them to start learning how to do things." "The angle of every company you have is to sell it, or it just dies down." Other Tidbits: Makenna discusses her online vitamin store that tailors supplements specifically to customers needs and explains how she has been able to grow her business and be successful at the same time. She also discusses internet marketing strategies and how they have benefited her to this point. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to [inaudible] Speaker 2:       00:18           funnel hacker radio. You guys are in for the treat of your life. I am so, so excited to introduce you to my guest today. First of all, let me introduce to you Mckenna and Mckenna. Welcome to the show. Speaker 3:       00:29           Hello. Speaker 2:       00:30           I am so excited. Mckenna's 50. I actually met her out and Bradford owns tedx event earlier this year in Vegas and was fascinated by all this stuff that she's doing and people always say, well, you know what? You have to be older to figure this thing out. I'm like, wait a second. Mckinnon is killing it, crushing it online at the age of 15 at that. You know what? I want to bring her on and, and have her tell her story. So without any further ado, let's kind of dive into this. So Mckenna, tell people, how did you, what you were just telling you, you're starting to buy in the shop before you were doing that, then what you're kind of doing, how'd you get involved? Speaker 3:       01:02           This whole online world. So my mother is Forbes Riley, she's a big online presence, a television person and I was into like coding and computers and I wasn't really doing much with it and I actually did something for her and we generated a lot of money through it. So she was like get on this internet thing, like you will be so good. Alright. And the first thing, the first program she handed me because I was just using a just pages to build sites all with code with no help from any, like besides wordpress. But she put this program, click funnels in front of me and within an hour I had made like six clickfunnels. I was like, oh my God, like why am I not doing this? And that's how like clickfunnels entered me into the Internet marketing world. Speaker 2:       01:59           That was awesome. So tell people what are you doing now? Speaker 3:       02:03           I'm working on a vitamin company that selects the vitamin perfect for you without having to go to a doctor having to. So it goes through if you're tired, your blood type, what's in your blood irons? It's this whole thing that makes the perfect vitamin for you. Super excited about. Speaker 2:       02:24           How'd you find out about this? I mean, how'd you even get it? I mean most 15 year olds aren't too interested in taking vitamins. Speaker 3:       02:30           I was interesting because my dad, he takes vitamins because he has. He's a really large person so he's just low on certain things like most people are and I found research showing that people are taking vitamins, they're overloading their body with iron and copper, which is actually not helping them. It's like shortening, shortening their life. So I was like, I don't want my dad to like insert shortening his life because I wanted to live as long as can. So I did all this research and it shows people are taking vitamin C and it's killing them because they're overloading. I was like, I don't want this for anybody. So when I'm working on now is doing everything for your blood type so it's exactly what you need without having to go to a doctor and go through the long extensive wait process and money and so this is really easy. It's perfect for you and you know it'll work because it's based on your body drop, drop shipping. Then are these custom vitamins or how's that work? I am going through a company that does the fulfillment and they've got the vitamins and we sell them online with quizzes, a blood scans and whatever information we can take for new medically that you'll provide for us. Speaker 2:       03:51           That's fascinating. So I can figure right now I've got a. what's going to happen here is I going to get bombarded by two different groups of people, a whole bunch of 14, 15, 16, 17, 18, 20 year olds are going, how in the world do I get to wear Mckenna's at? And the other group can be. All the parents are going, I've got a 14, 15, 16, 17, 18, 19, 20 year old who would love to get online? How do I, how do I get them to where Mckenna's that so what I'm gonna do is when I asked you a couple questions here. First of all, for others who are in your age group, call it 15 to 20, whatever it might be, what would you do? What would be your advice as far as recommending how does a person get started doing what you're doing? Speaker 3:       04:29           If I were someone getting started, I would definitely start looking up information on Internet marketing so that your facebook ads will change. So Internet marketers were actually target you and just like a thing to get rolling so you can see everybody out there. But I would definitely invest money in a course on how to do Internet marketing or if I were someone I would do click funnels and clickbank and just try that out. I love it. Speaker 2:       05:00           So next thing then is your mom basically said, well, Gosh, well first of all, how did you get involved in coding? How old were you when started coding? Speaker 3:       05:08           Um, I was about eight or nine because someone gave me a honeycomb and I started collecting emails off of Wifi in a hard rock. This is amazing. I want to do this. Oh my God. The best thing to say life when they did that, I was like, this is possible. So. Speaker 2:       05:45           Alright. So now basically if, if it's a parent or an adult, what advice would you give to them to have their kids get started doing this stuff? Speaker 3:       05:54           Well, I would definitely made sure that your kids actually interested in this because everybody says I have a four hour work week with my laptop. That is not true. It is a lot of work and if you're not interested in it, it's not even try to push your kids towards it. But if they are, I mean I fully support click funnels because any kid can do click funnels and if they're an entrepreneur, you're k to do that for you. So that would, that's what I would say for parents that want their kids to get involved is just put them in your own business or make a little business for them to start learning. How to do things. Speaker 2:       06:34           That is so cool. So tell me what were some of the things you're working on? So you have thing going right now. What? What's the next step? Say you're primarily working as an affiliate then for that other company. What other company? So the vitamin shop, the vitamin company who backs is doing the fulfillment? Are you doing Speaker 3:       06:55           vitamin companies? My company, the whole thing is like my thing. There's actually really cool. So if you want to do a vitamin company but you don't really know much about the vitamins, you don't want to have inventory. There are sites that allow you to go on there, you pick out which vitamins you want. So you want vitamin C, Vitamin D, you want protein, fat loss, weight, whatever to lose weight. Vitamins for that. And all vitamins are pretty much the same. So it's not about changing them, it's just about marketing them. So you can go on these sites, you pick which ones you want and then they do the whole process. They stick your label on it, you pick whichever one you want. They've got bottles, they ship it out. And all you have to do is pay a couple of fees and then they do all of that and all you have to do smart things. I love it. So you're basically white labeling other vitamins. Well, it's not labeling other vitamins, but you just can't change vitamin C. Vitamin C is vitamin C, Vitamin D, iron sufficiency pills, the same. Any brand you buy, it's not like, oh, we found the secret to vitamin C. it's the same thing, just one cost more because someone's face is on it and one doesn't because it's a no name brand. Speaker 2:       08:15           Got It. So you've got your own vitamin company. Now what? So what's your plan with them? What do you know? How hard you want to take this? How are you going to grow it? What's your strategy? Speaker 3:       08:26           The guys that created Clickbank, I heard from one of them, they said, the end goal of every company you have is to sell it or it just dies down and you shouldn't put your heart and soul into something that just dies. A, my end goal is to build this up, build the concept of it, and either sell the company or sell the concept of the entire company to a bigger vitamin person so they can really push it out to the world more than I have the energy to do. I love. So where do Speaker 2:       08:55           you get your funding, your resources? Speaker 3:       08:58           I. Well, I, I make most of my own money. My parents don't give me money to help me out with any of this. So I promote clickfunnels. I promote this new Kito Diet. It's really cool. I definitely build stuff for other entrepreneurs because a lot of people have such great ideas but they don't know how to use online softwares. So I get them to sign up a shopify is one of my biggest ones. I know got a lot of affiliates underneath that and I build a lot of stores for people because if you're not a tech person it's hard, but if you are, it comes really quickly to you. So that's one thing I'm big into his building. Shopify for people when I need funding. I love it. So typically how much do you charge the for a bit I'm kind of pricey because I can do it really well and do exactly how you want. So I do $1,500 for a basic plan, then another $1,500 on top of that for the performance plan. Speaker 2:       10:06           I love it. Super, super cool. All right, so you're making your own money at 15 and now you're investing that money into a vitamin company that you plan on selling to a larger, larger company or some exit in the near future. Is that kind of the plan? Yeah, that's what I'm going for right now. I think that's fantastic. So what are the words of advice do you have to our listeners? Speaker 3:       10:28           Um, I would just say follow your heart and definitely use the encouragement of I missed when I was in eighth grade. I missed 10 weeks of school, which is not looked upon very highly and I was told you're going to have to retake the year you, um, you're not here enough you can do this. Kids aren't supposed to work like your parents have money, just live with your parents. And like, and I kept hearing all of this and I was like, look, you see encouragement of the words you're saying to the fuel, me and I sky rocketed in eighth grade because I just, I went to my teachers and they told me, Mckenna, you can't miss any more school. And it wasn't like I was getting bad grades, they just don't do well if you don't go to school, like the teachers don't get paid as much as a whole system behind the school. And so I got a part by teachers, by the administration, by principals telling me, you can't do this. And I used all of that. You can't, you won't. You're too young. You have to go to college. All of that just fueled me through like the hard days of why did I put money there? That was really not right of me to do that, to encourage me. So just take all the negative and use it as positive because there's a lot of negative. Speaker 2:       11:49           I love it. Well, Mckenna, it's always so much fun having you on the show. It's great talking you. I look forward to connecting Speaker 3:       11:54           with you again soon. Any last parting words before I let you go? Um, Internet marketing is the new thing and I will tell you computer work weeks are harder than regular work weeks, a lot of time. So this is from a girl basically who has been working all night long and barely getting up right now because he's been crushing a very, very long day. Is that fair to say? Yeah, I had, I woke up at eight this morning. It's five now and I haven't left the bed all day. Well, Mcginn, if people want to reach out to you, what's the best way for them to contact if facebook Mckenna Riley or make money with Mckenna.com should be up right now. If it's not, I'll go put it back up, but that is just a site that I have that you put your name and email in and you can be part of my newsletter as well as see what programs I work with. I love it. Well mechanic. Thanks again. Appreciate your time and we'll talk to you soon. Talk to you soon. Thank you. Speaker 4:       13:02           Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, I always just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Corey: Corey Thomas is a veteran of the digital marketing world. He has helped thousands of entrepreneurs grow their business and worked with some of the biggest names in marketing such as Frank Kern, Michael Gerber, and Tony Robbins. Corey is the Founder and CEO of PicSnippets, a web-based tool to help entrepreneurs boost their conversions through personalized marketing. Corey and Dave discuss the fine details of PicSnippets; creating personalized lead magnets and incorporating them into your funnel. Tips and Tricks for You and Your Business: How PicSnippets helps increases conversions and decrease costs (2:16) PicSnippets and funnels (3:09) PicSnippets and reducing cart abandonment (4:45) The three steps to setting up PicSnippets (7:45) Quotable Moments: "It’s all about engagement." "Part of this is learning to use your imagination in the business again." "Being able to inject your own brand and authenticity and personality goes a long way." Other Tidbits: Personalizing your customer’s experience with your company from day 1 helps to build and sustain relationships. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back on. Speaker 2:       00:18         Super excited today. Add. This is one of the rare opties we're going to have someone on who's actually created a product that a lot of our users are currently using. And so I want to make sure you guys know how to use it. So I want to News Corp Thomas who a CEO and founder of pick snippets. Corey, welcome to the show. Thanks Dave. Appreciate you having me on. So tell people what is pics nipples extent that says a marketing personalization tool. So a lot of people have their funnels and they're putting together all these really cool ways that they can get people into their, into their company and introduced them, but they don't spend a whole lot of time making it personal. So we created something called Pixton beds to help people personalize their marketing, to increase their conversions and make that personal connection. Speaker 2:       00:59         So I love it. Well unfortunate corey, since we're on this as an audio people, I'm gonna be able to see it, which is kind of the downfall of this. I wish we had this as a video and people can actually see the value of it. So you've got to basically portray and draw the picture and images and these people who are listening, what exactly is pick snippets so they can see it in their mind's eye. Pick snippets, helps you create personalized dynamic images that you can send to your followers and customers. So you know if you want to use it on a landing page or an email or text message anywhere, you might use a picture where you're doing communication. If I take a look at it, basically if you go onto a page or I'd received an email from, from corey and it'd be a picture because I've had. Speaker 2:       01:38         I've received these before and then all of a sudden someone's holding either a postcard or something that says, hey dave, and it's like handwritten on there or something like that. Is that Kinda what we're talking about? The dynamic text and an image. So the image that gets sent to, you know, 100 people, but every person gets the image with their name and, or you know, their information and to make it personal to that person. I love it. So let's talk about obviously one of the main things a lot of our users are trying to do is increase their conversions, decrease their costs, all that kind of stuff. So how does pick snippets actually help them do that? Yeah, it's a, I mean, there, there are so many different ways, right? So we've got, when we think about the funnel, we've got our actual acquisition, right? Speaker 2:       02:19         Maybe you've got a lead magnet or something that people are using. Um, so a lot of people are using pick snippets to personalize the lead magnet. Um, so that way they're getting a higher consumption rate. They're getting higher conversion rate, you know, on that, on that lead magnet all the way down to you after the order form and a thank you to the customers and you know, having those personalized images to increase the actual, um, you know, the lifetime customer value and the customer satisfaction at any, at any point throughout your funnel, if you know who that person is, you know, it's a great time to try to be as personal and create as much of a one on one. Okay. Yeah. So let's talk about it in the funnel because that's one of the things, obviously a lot of people who are listening to us are very familiar is there, are there funnel pages and things. Speaker 2:       03:00         So I go to an opt in page, I enter in my name, Dave on the next pages will then show on those images. Yeah. So an example of this, you know, let's say that you are using click funnels to do a Webinar, right? It's really easy to go in and create a, an awesome funnel and click funnels where I'm going to drive traffic and you know, uh, or maybe even my own list write to a webinar registration. So everybody go in, they sign up for the Webinar. Then on that thank you page, you can have kind of a personalized custom ticket, you know, for that person where it says the Webinar date and time, that person's name written on the ticket, you know, seat reserved for, uh, you know, so right away on that landing page, you're creating that really cool connection, that really cool experience like, Oh man, this is different. Speaker 2:       03:43         This feels really, really bespoke and custom to what the person's doing it. I love it. I know for us, when we take a look at anything associated these days, it's all about engagement, whether it's from a social media standpoint, whether it's in your funnel and that authenticity and congruent. See that goes basically from your, from your ads all the way in, throughout your entire pages. And once you get that contact information and you have the ability then to continue to speak to them on a first name basis, it really enhances that, that fall and actually enhances the engagement in the opportunity that person has. So that was an example you gave. Awesome. Cool. What way? As far as I go, I registered for the Webinar and then on thank you page. It's either a picture of of you basis and a dave. Now welcome to welcome to registration. Speaker 2:       04:27         Get all your details below, print out this ticket, whatever it might be. What are. Give me an example of how it could use it on a shopping cart page. I know Carter bandom. It's always one of the biggest issues people have. We're always trying to reduce card abandonment. So how do we. How do we fix snippets to actually reduce cart abandonment? Really, it's a really popular one because like you said, that's a pain point, right? A lot of people like, Oh man, I had all these people that opted in. I've got these people that are seeing the offer. Right? Or they're going to the car and then they just didn't buy right. And so we're trying to try to recoup those leads and so a really popular one is we send them a followup email that's got a package on it so it looks like a box that's being shipped and we have already in their name, depending on how you set up your current process, you might already have their shipping address. Speaker 2:       05:12         Um, and so we'll put all the information on the box, you know, and so they get an image where it looks like they're package is already getting ready to get shipped and it's like, hey, you forgot to finish your order. Click here to go back and finish it and we'll get it sent right out the door. You know, we've got it ready for you. We've had a lot of customers use it for Carter. So they've gotten, they've been able to recover, you know, a lot in terms of revenue and conversions by being able to make that more of a conversation and add a little bit of a visual element to that offer. That's super cool. So tell me, if I'm taking a look at, obviously that was kind of one of the things for our cart abandonment when I'm now looking as far as some of my follow up funnels and sequences and stuff. Speaker 2:       05:53         What are some of the additional things that you're seeing that are either communicate through email, other image opportunities and uh, you know, part of it is, you know, where can I have a conversation with a person, right? It's about driving that, you know, as, as much as, as possible and authentic and real conversation with that person. And so, you know, doing it as a, you know, for people that are familiar with the indoctrination sequence or you're trying to introduce somebody into your company and what you're all about. And it's sending a welcome image from the whole team, right where the whole team has gathered around. You've got to kind of a group picture and they're holding up a sign that says welcome to the family day, gives you the warm fuzzies and it feels like, hey, this is, this is a real company with real people write that are, you know. Speaker 2:       06:35         And so it kind of puts, uh, puts them on your side and makes you feel like friends right from the beginning. Um, you know, when you can do it over text message or many chat, you know, these, all these tools are great and integrate with click funnels and putting together a really cool conversational funnel with people, you know, being able to, to kind of take it that step further and put a face to it and being able to personalize that experience. I mean we all, we all love getting text messages from our friends, right? Or you know, we're all on facebook messenger or whatever all the time. And so being able to let a company kind of transition, you know, and have that same conversation and, and keep it lively, not just a bunch of texts. Right? That's super boring and nobody really wants to read. Speaker 2:       07:15         But those pictures really kind of helped people create that feel like they are establishing a relationship and actually know who this company is. And it's not just some website. I love it to break down some of the tech behind this thing because I know people go, well, how hard is this? How, how, how hard is it really going to be to actually make that happen? It says on your site, it's real cool. You've already got everything set up. It's on click funnels, landing page, and you've got basically three steps is what I was looking at. Is that right? Yeah. Super, super simple. Uh, one of my friends when this was a kind of prototype phase, I was trying to get him to set it up in his funnel and to kind of test it out. Like I'll get to it, I'll get to it. And so one day I was like, hey, la kind of helped him and he was like, man, if you'd have told me how simple this was out had done it right away. Speaker 2:       07:58         But yeah, it's three steps. You just basically you pick your image so you can upload an image. So if you've got a picture of the team or just yourself or something custom you want to use, you can just upload that image or we have a template library if you're like, I'm not very creative, I don't know what to do. You can just, you know, pick one of our images we already have in our library and then we just have a drag and drop interface. You just, you have your image, you add the text snippet that you want, we integrate with Google Fonts. You can make the font look as cool and customizable as, as real as you can imagine. Um, and then tell us where you want to put it. Uh, do you want to put it on a click funnels landing page? You want to put it in an email? Speaker 2:       08:34         Do you want to put it on, you know, how many chat facebook messenger and then we'd give you the code to go drop in and you're off to the races. So Howard is that code, where do they put that code and how does it actually work? Is it just a simple. It's literally just, you know, you tell us where you want to format it for you, it's a copy, paste it, copy it. If you're going to put it on the, uh, on a landing page, on the thank you page, you're going to just drop it into the click funnels, click funnels, header, footer, script, and then if you're gonna put it in an email, you just literally drop it into that email template and that's it. Super Cool. I love that kind of stuff. That's a, anything we can do to make things simple and easy for people is all what we're trying to do these days. Speaker 2:       09:13         So I appreciate that. Any other ideas, suggestions, things you want to make sure that our audience knows about? Part of it is just kind of learning to use your imagination and the business. Again, you know, I think a lot of people think, um, you know, they, they, they become a funnel hackers, right? And that's the whole point. I'm going to go do what's working and that's great. It's the fastest way to success is by going and copying what's already working, but being able to kind of inject your own personality into it, right? So you have that funnel that you've seen work that's awesome, go and it's never been easier to go and write and funnel hack it and use click funnels, build something you're in, you're good to go, but being able to kind of inject your own brand and authenticity and personality into it really, really goes a long way. Speaker 2:       09:57         So you know, look for those opportunities where you can create that connection with they're just a subscriber or a follower or you know, maybe they're a customer or an affiliate. Yeah. Taking that extra little bit of intentionality and effort to create that conversation, create that. That one on one relationship has always yield at dividend. And so just my encouragement would be to keep on keeping on, in terms of funnel hacking and doing what works, but you know, really take the extra step to flavor and personality. I love it. Any parting words as we get close to wrapping things up now and implement, you know, go do it. It's great, there's tons of tools, so go out and you've got an idea, goes, you know, block the time off your calendar, whatever you got to do to implement. So that's my advice to any entrepreneur. Love it. Well thanks so much for your time and again that's picked snippets. You want to spell that out forms. They've got it. Yup. Pic as in short for picture and then snippets. S N I p p e t s, so pick snippets.com. Got It. Cool. Well thanks so much. We'll talk to you soon. Awesome. Thanks Dave. Speaker 3:       11:09         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview all, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the you'd like me to interview more than happy to, to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Speaker 3:       11:56         Thanks.

People always say “It’s all about the money”,  but why? Take a journey with Dave as he talks about his experience with Village Impact in Nairobi Kenya.   He explains why he feels that once your own needs are taken care of as an entrepreneur, you need to share the wealth.  Getting behind a purpose that you are passionate about will come back to you in an abundance of ways. Tips and Tricks for You and Your Business: Dave describes his experience the first day as he arrived in Nairobi and the emotions he felt (2:00) Getting behind a purpose (16:45) Remembering to pay it forward (19:25) Quotable Moments: "How can you be so happy, when you have nothing?" "It’s a lot easier to give it when you don’t have it,then it is when you have it." Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Warning, this is going to be a little controversial for some people. Speaker 2:     00:21           So with that said, uh, you probably saw from the title, this is your moral obligation to make as much money as you possibly can. Now I know a lot of people can think, oh gosh, I'm so tired of people saying it's all about the money. It's all about the money. Let me just tell you why, and I want to make sure you guys understand where I'm coming from physically and also where I'm coming from emotionally. So right now I am out. I'm in Nairobi, Kenya. I've just spent the last 12 days here and we started off and had the experience of being with Stu and Amy Mclaren's village impact. Now you have to understand, I've known Stu Stu Mclaren now for almost 12 years. He was, he and Russell were literally the second seminar ever went to. And is how I actually ended up becoming really good friends with both stu and Russell and all. It's become Russell, like a brother to me because of all the things have happened since then. But I want you to understand where I'm coming from because it wasn't long after that I met stew that I remember seeing a, a teleseminar, I believe is right around that Christmas, almost 12 years ago where Russell was doing a, a pot or basically a teleseminar. This is way before webinars and it was doing a teleseminar to help stu raise money Speaker 2:     01:50           to go and basically help people in Africa. And that's about all I knew. And then what's happened since then is I followed Stu and amy and I've seen, and I've been with Russell, I've seen stuff with Russell. This is Russell's third time out here. And for STU and amy, they've, uh, about seven years ago they started an organization called world teacher aid. And it, this, some while we were here, they just changed the name from world teacher aid to village impact. And what I want to explain to you guys, and hopefully I can convey the emotion and the feeling, um, Speaker 2:     02:27           and I hope that emotion and that feeling is what really connects you to why you have any moral obligation to make as much money as you possibly can. So we flew into Nairobi and when we got here we were met with Stu and amy and spent our first night in the hotel here. And then literally that next morning we were put on to little buses and I shouldn't even say buses. These are smaller than many bands. And we went out first to the very first village that they've ever worked in. And this is called a community called Shalom. And we pull in and you first of all, a little backstory for Stu and amy. They worked here in the villages of IDP camps in IDP camps are camps of people who are basically whose homes in about 10 years ago in 2008. What happened was there was a huge uprising and basically revolt against the government. Speaker 2:     03:33           And the way this whole revolution was taking place with people are going out and they were just slaughtering a lot of these village people and what the government decides to do is to get in front of the revolution and actually take these people out to save their lives and to put basically put them into the little camps. And so they gave up everything. They moved them, the government moved them and gave all that, gave them was a tin roof and said good luck. And then within the year, so the revolution was put down, the government maintained control. But the problem was you have all these people now, literally throughout these camps were all they had was a tin roof and many of them just due to the war and everything else and the violence. Many of the men who passed away. And so you have a lot of single women raising these kids. Speaker 2:     04:23           And so what student amy decided was this would be the place where they would work and they, they now have built 12 different in 12 different villages, a 16 different schools, some being primary schools and some being primary. And then also a secondary school, so we went to Shalom, which is the very first one and you pull in and you see these kids in uniforms and were greeted and they're so excited to have these little tiny little. It's six people to a little minivans, everything. And we'd come out of the sinks and they've got song and dance and they're just so excited that we're there and they want to show us everything. And so we went through the primary school and then we went to. And Russell took me over to the secondary school where there's two funnel hacker classrooms that were built because of funnel hacking. Speaker 2:     05:11           And I sat back and I was like in on shocks. I'm sitting there watching these kids who then went onto perform this amazing musical dance. And they were so excited that we were there. And I thought this is, you know, I was really exciting. This is really, really cool. But then we jumped in our little minivans and drove for the next four hours until we got out to this little tiny no poor village where they had just finished building the primary school. And we're coming just before dark and as we're coming in about a mile before we actually get to the camp, the streets are lined with the village with all from all the people from the villages. The kids were out there and they've literally been there for the last 10 hours waiting for us, waiting for us to get there because they were so appreciative of what we did. Speaker 2:     06:09           Well, this camp was brand new and so there was no uniforms here and the government hadn't gotten involved and I was just just taken back so emotionally to the point where I was like, this just isn't fair. It's not fair to. These kids have to live like this. I'm like, this is just wrong. And I got so angry and I was so mad at night just. And yet at the same time I'm seeing such happiness on their face. And so all of a sudden I'm so confused. I'm like, how can this be? How can you be so happy when you have nothing? So if there's something wrong, what am I missing? And this dancing went on for about an hour as we walk the mile into the camp and then they had this wonderful program for us and, and the kids, they didn't want to leave to go to their homes. Speaker 2:     07:06           And I was just sitting there going, oh my gosh, where am I at? And as we walked, we walked past these little shanty tin roof type of camps were the walls were just built out of sticks and mud and Dung. And we now walk in and we see the school, eight classrooms built out a cinderblock beautiful white and on the outside. And I'm sitting there going, oh my gosh, what student amy have done is just the impact is so immense. I can't even, I can't even imagine it. And then after the kids left, we had a little campfire and uh, there was about 20, 25 of us there. And I was sitting there and just thinking they went around and Ellen, who's been, who's on the board of village impacts, if you don't want you guys whenever just kind of shared the emotion they're having. Speaker 2:     08:02           And for me, I was just, I was overwhelmed, it's overwhelmed, I couldn't even, some people were saying anger and frustration and confused and others who had been there before, like Russell said, hope. I'm like, hope this is terrible, this is terrible. And I've never a lane. And then for us they've prepared this. We have tents and we have someone cooking our meals for us and I'm sitting there going what is going on? And I sat there just that night laying in bed and just thinking how, how has this, right, how is this fair? And I went through so many different emotions and the very next day we started and the kids are there at 7:00 in the morning and I wanted to go run over there and ellen and sue were kind of running is that you can't go over there yet. We gotta wait, we have to all go up at the same time or they'll just totally disrupt the entire day. Speaker 2:     09:00           And so by about 9:30, we walked over to the school and have the opportunity of painting these classrooms and have helped of working with the kids and planting trees and working with the kids to lay down a gravel rock. Basically trail path to where the toilets, which is all it is, is just a cinderblock to set a whole new ground. Basically two holes in the ground, separated by Cinder Block and a tin roof off the top of it and going, this is insane. But then the kids, oh my gosh, the kids would come up and what's your name? What's your name? They want to know who are we Speaker 3:     09:43           were and the hugs. And I just fell in love with these kids. And one's kid's name was Dave and he was my little buddy the whole time and some of the older kids, Clayton and uh, anthony and caroline was one of the little girls. And I, I just, I remember sitting, they just, they just lit up and they were so happy and so excited. We were there and I'm sitting there thinking, you'll each classroom costs about $10,000. That's all it is, $10,000 per classroom now classrooms changing their lives and I remember talking to stu about it as far as, you know, these kids only get one meal a day, one meal a day. Why aren't we feeding him? Like listen, if we educate them, there'll be able to feed themselves and they'll come back and they'll take care of their community and education is more important than food and I didn't get that until later when I had the opportunity to see in some of the kids who had had come back. The teachers were 17 year old girl, 16 year old girl who had gone on, gone through the school and come back and they were there to help and to teach in the village and to see their happiness and their smiles in these kids. Speaker 3:     11:07           Words can't describe and I hope some of you have seen my instagram or Russell's or Julie's or anyone else instagrams or I'm sure please check out funnel hacker TV. I will have some episodes there about how this experience was, but after we got done painting and building a trail, everything else, we didn't get to go play with the kids and oh my gosh, there was such such electric excitement and you could just feel their love and their friendship and their gratitude and they just wanted to play and they wanted a hug on you and they just wanted. I just wanted to love you. Just want to love and to know that someone cared enough about them five hours drive from Nairobi out in this little tiny village and they just, they just exuded happiness and love and gratitude and friendship and they all wanted to show us their homes. Speaker 3:     12:01           Can you, will you come see my house when you come see my house? Will you come see my house? I'm like, are you kidding me? And later that day we did, but before we go to that, I want to share with you the fun we had as we sat there and they brought in some bubbles and so we blew bubbles with the kids and these kids were chasing the bubbles all over the field and we were playing soccer with the kids and playing duck duck goose and seeing how happy. I've never seen her happier people who had so little in my life and yet they were just so the amount of love that was expressed to us, I felt. I felt like I didn't deserve it. I felt like I've done nothing. I paid for a classroom. That's all I did. And yet here you are just hugging and sharing your love and your friendship and you don't know me. Speaker 3:     12:50           And these kids were so happy and we had the opportunity. Being in the village there for four days. Last year was a real short day. But the emotional rollercoaster that you go on is just it. Honestly, six flags has nothing on roller coasters when it comes to the top roller coaster of emotions I had as I sat there and uh, they came, the government officials all came in one day to basically open the school officially and cut the ribbon and I got so angry at them consume at the government. It just reminds me of a, any other government official. And it was just like, you guys are taking credit for this, this is about the kids and care about what you have to say. And it just drove me crazy and hopefully, fortunately they weren't there very long, but I just thought, you know what, this is about the kids. Speaker 3:     13:40           It's all just about the kids. And then one afternoon we had the opportunity of going to visit their homes and uh, we broke up into three different groups and within walked 20 minutes, some of these kids travel anywhere from, from two kilometers to almost 10 kilometers and 10 kilometers is, or I'm sorry, five kilometers away, which is three miles. And they walk to school three miles in. As we started the walk, uh, I was with my wife and a couple of others and, and first thing we went by was the stream and there's this woman gathering water and these women are so strong. Oh my gosh. Amazingly, amazingly strong women. And this water is Brown. I mean it is like dirt, dirt, Brown. And I turned to our guide and I like that they're not going to drink that. Are they just, Oh yeah, as long as it's running, they'll drink it. Speaker 3:     14:39           I'm like, oh my gosh. And I just felt, I mean there's just that can't be healthy for him. And we kept walking in. Maize is just a huge. Corn is one of the main things that they live on. They grind up corn and amazing. They basically make a kick out of it every single day. And so we walked into this first little village in a little hut and it's all made out of sticks and uh, it's basically cow dung and, and water and clay that makes out the exterior. And there was two different rooms, a one room where they slept in the other room where they cooked. And there's no light, there's no electricity, and there's this little tiny fire and that's what they're cooking over inside and that's where they get their heat. That's where they get their food and outside of their place. Speaker 3:     15:31           They had had created their own little fence to keep their chickens in another little area for a cow and I was just. I was caught off guard by as we walked through there, how happy they were to share. They want to just come in to see their homes. They wanted us to share and to experience how proud they were. They'd gone. They had moved up. They no longer had a tin roof and little sticks around their house. They actually now had created their own roof. They've created their own house and they had their. They each had at least an acre and they grew maze and they grew and they had their cows and their chickens in the love with these kids and their families and it was typically there was an extended family member always living with them as a grandma or grandpa. And we walked back to the camp and I just sat there that night, I couldn't sleep and I thought, you know what? Speaker 3:     16:29           Every entrepreneur as a moral obligation to make as much money as they can to share it. Once you take care of your own needs, your very next obligation is you have to share it. You've got to get behind a purpose. It doesn't need to be village impact because impact is a great one, but so's operation underground railroad and sorted the other ones, uh, we, we spend time in. But find one and just realize that you've got a moral obligation to. You need to go out. You have to take care of your own needs first. But I would recommend even while you're taking care of your own needs, you need to start right now. Dedicated, attempt a tide. Give 10 percent away. I don't care where it goes to a church to charity to whatever you want, but start right now when you don't have it, because it's a lot easier to give it when you don't have it than it is when you have it. Speaker 3:     17:13           Everyone always says, oh, I'll give it what I haven't. Trust me people never do. So give it now five. I don't care. You could be flat, broke, busted, and listening to this. I hope you'll take whatever you get and if it's, if you only make $10 a month, give a dollar away and you'll find that the lord blesses you. And more importantly, that you'll find that you can live on less. But then the more you make, start finding ways of giving out to give to more. I Khaled and Russell have had, uh, taken care of a little girl by the name of Jane six years ago and have kind of helped her along the way. She's now at university and we had dinner with her and to talk and to listen to her and her, her journey and her goal. She wants to be. She wants to have her own restaurant where she starts French fries and she wanted to sort of soft drinks and pop and coke. Speaker 3:     18:07           And that's her dream. And we then met with another one, uh, who they'd helped. I'm 32 years old at this. The man who started in to get his degree but then ran out of money and that they were kind enough to help roughly $800 a semester to put someone through a semester of school here in Nairobi and he got on a motorcycle road three hours to the camp where we were to show collette and Russell his diploma and I just, I took a picture of it and I was like, you know what? $800 bucks a semester. $1,600 a year. Really? I mean six, seven grand and that person now has a four year college degree and that was going onto his master's. And I'm like, and as an entrepreneur you've got a moral obligation. You got to go out and make as much money as you can so you can change the world. Entrepreneurs, the only ones who can. And if you don't have it right now, you still have to give it, give away attempt. And then when you start making more giveaway more than a 10th and you'll find it always comes back to you. And I was just so, oh my gosh, I've got so many emotions and I. Speaker 3:     19:29           my only prayer I guess, is that you're feeling something deep down inside the descent. You know what I'm going to start giving now and not only mentally given out, I'm going to set a goal to make more and when I make more, I'm going to give away this month and want to make even more. I'm going to give away this amount and just realize that we live at, we're the we live in the most prosperous time of the world, and yet there's so many people who go without and you can give. He doesn't have to be all the way over here and Ken, you can given your own local community, but you've got to give and you've got to make as much money as you possibly can. Tell. Bless the lives of others to give them the opportunity to turn around and pay it forward. Have an amazing day. Speaker 3:     20:11           Please help me to get these podcasts out. If you don't mind, I would love if you don't mind going rate, review this on itunes. Share this podcast with anyone you might think it might benefit, and most importantly, if you don't mind, reach out to me. Let me know if these podcasts are a value to you. If it's helping, if there's topics you'd write you'd like me to talk about, please let me know. I want to make sure that you're getting value from this. I appreciate the amount of time that you set aside to listen to these and I don't take that lightly and I really want to make sure that you're getting valued, so reach out to me on facebook. You can send me a personal message there. Let me know what more I could share a same type of thing as far as instagram. You can reach out on instagram and just send me a private message. Let me know what more I can do to provide greater value for you. Have an amazing day and remember you're just one funnel away. You're one funnel away for your own financial independence, but you're only one funnel away from blessing lives of others. Go Speaker 4:     21:06           build that funnel. Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to to reach out and have that conversation with you so I can go to itunes rate and review this. Share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

A few months ago, Russell sold over $3 million from stage at Grant Cardone’s 10X Event. This was not just dumb luck. There is so much that goes on behind the scenes to get events choreographed just perfectly. Timing is everything when it comes to things running smoothly and optimizing sales.  Hear some of Dave’s tips on how to increase your ROI at events. Tips and Tricks for You and Your Business: Tips And Tricks For Event Hosting/Speaking (3:00) Allowing Enough Time To Close Sales (11:07) The Greatest Stage Closer Ever: 13 Steps (David Fry) (13:09) Quotable Moments: "You want to have that person typically speaking on the second day prior to lunch. That seems to be the day that we get the most sales." "Understand that when you are the presenter, you've got to allow time for sales and the transactions to take place." "You have to know the audience and you have to know how it's going to work." Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. All right, but this is kind of a wild experience I had just recently, and that is a little background here. Most of you guys are probably familiar. The fact that the Russell ended up doing over 3 million from stage at tedx event back in February. Uh, this is the second year we've actually spoken at grant's event and I just got a phone call or a text from them saying they literally just found out the place where they want to have next year's event. So we're looking at 2019 here on the calendar and this is, you know what Dave wanted to make sure that Russell's able to speak. Speaker 1:     00:45           We haven't booked the time yet, but we do have the location. I'm like, fantastic. Where's it going to be? We have to understand that like the first time a grants team basically said, you know what? They contact me two months before the event, so they did. We're going to have an almost 3000 people at an event in two months. Ken Russell speaking. I'm like, dude, there's no way in the world you're going to get that many people. I don't need that that fast. He said, oh, we totally will. Sure enough they did and the first event was was crazy. Well, last year we ended up at Mandalay Bay at the boxing arena with 9,000 people and I was shocked they were able to pull that off. Well, this time when he called it, they said, all right, Dave, you're never going to guess where this is. He says, in fact, since you're not going to guess I'm going to send you a video, so he sends me a video of grant on the pitching mound at Marlin's stadium in Florida and I'm like, what? Speaker 1:     01:36           He got to be kidding me because no one totally serious. We've contracted with the stadium, a major league baseball stadium to have grant basically have our next tedx event. There he goes. We'll plan it all around making sure that it's not, doesn't conflict with what, 10 x or I'm sorry, with funnel hacking live, but we want to make sure that Russell's able to speak. I'm like, how many people you're going to have? It goes, well, you know, we went from 3000 to 9,000. I think this time what we'd like to do is we'd like to get somewhere in neighborhood of 15 to 20,000 people at the video says maybe 25. I'm like, you've got to be kidding me. I said, do you have any idea how many people that she was? Absolutely. In fact, the only problem is we need to make sure that Russell sells a ton to help us cover this. Speaker 1:     02:22           Like, oh my gosh, and so now my mind's racing, how do you choreograph a major league baseball stadium event to have a back of the room type of event and type of sale. So what I want to talk to you guys about today is realizing all that goes in to the choreography and the behind the scenes to make the amazing selling machine that takes place on stage. Actually happened behind the scenes, so a couple of things, uh, anytime I get asked by people as far as Deb Russel speak, my right now, he won't. He typically doesn't speak to audiences of less than three to 5,000 people, but even at that case when we do have that many people, there's a lot that goes behind the scenes. First of all is the actual time slot. Now realize if you're hosting your own events or you're speaking, these are some things you need to pay attention to. Speaker 1:     03:18           One of the most important things we found over all these years is the best time for Russell to speak and this would also go for any of whoever your best closer is. You want to have that person typically speaking on the second day prior to lunch. That seems to be the day that we get the most sales and I'll talk to you a little bit about how it has to be set up to make sure that happens. So understand the. There's a couple things about making that all take place. That really works. The first thing is on day one of any event, there has to have been some sort of a sale. You never want your number one keynote closer to be the first sale. You have to warm up the audience, so warming up the audience. A typically like at grant's Tedx event, he is the one on the first day who will usually pitch something and what you're doing is you're. Speaker 1:     04:07           You're warming the audience up for two things. One is that there are going to be additional sales and offers are going to be made, so they're not caught off guard by that. But the other thing is you're warming up on how to actually make the transaction. So the key to this is we've done this at funnel hacking live for years and you'll find on our first day of any event, the very first thing that takes place or one of the things that takes place on that first day is we always have a charity donation. Now realize the reason we're doing is we actually care about the charity and want to make sure that the charity receives money, but their strategy as far as why we don't put the charity event at the very last part of the event. And the key to this is we want to make sure that people understand and feel confident in getting out their credit cards with their wallets. Speaker 1:     04:55           They actually spend money. So what you'll find is you have to convince, not convince, you have to condition people on where to go. So for us last year at funnel hacking live, if you were looking at the stage, it was in the back, it was behind you in the back left hand corner, that's where are our sales booth was. If you were at the TEDX event again at grant's event, you had the stage and the floor and then you had all the floor seats, then you had a section of seats, and then there was the main walking, the kind of the first level. And then there was a second level above that. So on that first main level, um, through portal 109 is where grant had 10 x HQ and Tedx HQ is where all of the transactions were made. If you've got questions, if that's where you went. Speaker 1:     05:44           And so he'd conditioned people, they taught people and train people that that's where you're going to go to actually purchase things. And this is super critical when you have your own events that you let people understand how this is going to take place. Um, with that said, at funnel hacking live, we ended up usually in years past, we've done world teacher aid this year we added a world teacher aid is now village impact, but I'm with this year we ended up doing a operation underground railroad. And again, the same thing. All the, everybody was conditioned to that is the area where this is actually going to take place. Now, with that said, some of the things that have to happen is you've got to make sure that's a very easy, pleasant experience for people. And what I mean by that is you want to make sure that that is a very, very well staffed area, that people get their questions answered, that they're able to go through the process quickly, that there's enough clipboards, there's enough or reforms, what APP, whatever you're going to do, you got to make sure that you train people, that it's smooth, easy transition. Speaker 1:     06:47           Uh, the next thing is when you're taking a look at the sale, typically I can tell you the best, if you're going to give people time, the best amount of time for most stage presenters is 90 minutes. They're going to take about an hour to go through whatever content they have in about 30 minutes for the close. I've done it less than that, but every time that anybody asks for, you know, said, you know what, we've got to go 45 minutes or an hour for Russell. I'm like, it just won't happen. I'll pass on that anytime. So if you're a stage presenting, realize, uh, find out what your, what your most comfortable closing time is. And if you have an event hosted, realize you're best at right around the 90 minute mark. Um, some of the other things to pay attention to is to really understand that people need to know how to buy. Speaker 1:     07:34           And the concept behind this is whenever taper example of is on stage, or if it's you and you're selling, you typically are want, you're going to want to meet people in the back of the room by the sales table. You're not going to want to stay up at the front. And I've seen a lot of stage presenters make this mistake too where all of a sudden you have got all of the people who have questions or up in the front and it's taken away from what you're wanting to create it as this whole idea as far as back of the room table rush. So you need to make sure you get to the very back as soon as possible. It's, I can tell you, I've had this happen twice in the last year with Russell to where he, I was in the back and I literally couldn't prevent people from swarming Russell and I couldn't get him back there and it, there's just a disconnect. Speaker 1:     08:20           So realize if you are hosting the event, you want to make sure that you've got security or anything else that you can actually help get that person to the back of the room so that all the questions are being asked and are being handled. And so as people are looking at it for social proof, they see that everybody's in the back making transactions and that they should be a part of that. Otherwise you've got a divided room and it's super confusing to the people who are on the fence whether or not they should buy. Where do they go? Um, the other thing is you want to make sure that you have enough time afterwards, and this is why I always look at, I typically want it right before lunch because those people are not going to be action takers. They're going to leave and go to lunch. Speaker 1:     08:58           I don't, I don't want them around because they're typically the naysayers. Um, I had a situation happened with Tony robins group, uh, just two weeks ago, three weeks ago when we got an answer down where I told them, listen, it needs an hour and a half to sell and I need at least 30, ideally 45 minutes afterwards to close the sales. And they're like, well, you know what, we typically get 15 minutes dave, and that's it. I said, well, you know, it doesn't work that way. And the other thing is they, what they wanted to do was to have, have the transactions take place outside, in the hallway by all the other vendor booths. And I said, no, that's not going to work either. I need the table brought in right at the back of the room. I was like, well, we got fire code issues and everything else that you don't have to have the table there until the very too. Speaker 1:     09:44           We're just about ready to go. So it's not blocking one path or anything, but when we get close I want that table back there. So we negotiated to make sure there was a table in this case for Tony's group and it was literally right in front of the ab table and the risers and everything else directly in the back. I told him, listen, I need to make sure we have at least 35 minutes to 45 minutes afterwards. And they said, ah, you know what, we can only give you 15. I negotiated when we settled on 30. And what happened was they saw such a massive table so they gave me 45, but then all of a sudden they got nervous and started panicking and said, you know what Dave, you got to close it down. And I'm like, listen, I'm not going to close this down because it's not fair to the other speakers. Speaker 1:     10:23           I'm like, you asked us to sell. We're here to sell and we're going to close the table. And so I got about two another seven, eight, 10 minutes. So we're almost pushing like 45 minutes to an hour. And they said, listen, I will literally come and move those tables myself. You have to get out. It's not fair to the next speaker, so realize you have to know the audience and you got to know how it's gonna work. I can tell you when we closed at grant cardone's, you meant it was most of the people didn't even hear the next two speakers because they're too busy filling out order forms and also be in the back taking pictures with Russell. So understand that when you're, if you are the presenter, basically if you're a coordinated an event, you've got to allow time for this sale and the transactions to take place. Speaker 1:     11:07           If the salesperson, you've got to make sure that you've set yourself up to allow enough time to close those sales. One of the things that we've done extremely well in the last, uh, two major sales that Russell's done one at 10 x and one at funnel hacking live. And that is, we've actually, we added in a scarcity and urgency aspect to it, which I highly recommend to anybody who's doing this. And that is as, as you are the closer the person onstage, we, you're basically saying, you know what, what I love more than anything is I love to be able to get pictures with people who are action takers. And so anybody who takes, he takes action right now. We're going to be at a booth in the back here and you can actually come and get a picture with me. And what that'll do is you can keep that picture. Speaker 1:     11:49           It'll be, uh, it'll be symbolic for you as far as your time where took action. It'll be a reminder for you to continue to follow through. And so all of those things kind of came into place. So now you've got urgency because Russ is only gonna. Be here for a certain period of time. You've got scarcity due to the fact that the time, the timing literally is just going to be about two hours. And then the other thing is you've got to commitment that's been reinforced and will continue to be reinforced as the picture that you sent back to them. And it's a way of continuing reminded them to stick to the program. And Speaker 1:     12:23           what I've seen happen a lot of times people say, yeah, I'll just do a picture with you afterwards. You want to make sure that, uh, that people see that that picture has value. That picture now all of a sudden has a ticket price of a thousand dollars, 2000, 3000, $500, 18th at whatever price point. That picture now has an immense amount of value people and it's gonna help them not only stick the product, but more importantly reinforced their buying decision. A couple of the things to understand is when you are, and again I'll talk to you probably on a different podcast about this whole concept of understanding the importance of, of really setting the stage so that you can close effectively over time. Speaker 1:     13:09           But right now what I want to do is I want to kind of go through. I had a dear friend of mine, David Fry, because I've known for years, his wife actually roomed with my sister at Byu and Ingrid is just the sweetest woman in the world. And David's just got a heart of gold. It was really neat. He actually a facebook post and I just found that this more a Zapier as I cleaned out my office said this is the greatest stage closer ever and it's, it's his notes about what he saw take place at funnel hacking live 2018. And so I want to kind of go through and show basically the 13 steps of what he saw from his perspective. Know, add some other stuff here. So I basically have just a great stage clothes ever. I've been going to the market center since early 2001 and on Friday and funnel hacking live or what is the greatest stage clothes I think I ever seen for marketer. Speaker 1:     13:55           It was like watching an Oscar worthy moment. It was truly a marketer's poetry in motion. It was amazing to behold. Here's how it went down from my perspective. Again, this is David fry speaking here. So step one, have all the two comma club winters and deck him million funnel winters walk across the stage, massive social proof. So realize if this is your event and you're gonna, be selling something later, make sure that you, again, the one main reasons we give out these awards at the event and do the recognition is it provides social proof before the offer is actually made. Later. Speaker 1:     14:27           Step two, we said was hold a presentation given by five super coaches talking about how they would create a million dollar funnel each coach teachers in their respective areas of expertise. Here again, his whole thing was this was massive authority. We're now Russell's basically not selling himself. He's selling his other coaches and he's allowing them the opportunity of establishing their authority, their credibility, all of front during the event. A step three said, was creative vision out people's lives will be different if they could create their own million dollar funnel step for introduced a coaching program with the promise that'll help the average person create a million dollar funnel within the next 12 to 18 months. Explaining to prospects how each supercoach will be. We'll specifically be helping them to achieve the goal. Step six, introduced the discount of today price and how much it actually costs will be if they wait for a couple months when they launched the program again. Speaker 1:     15:16           So this is one of the things that, uh, we had a lot of success with and we've done this before. Anytime we roll out, we did the same thing with our certified partners program and did the same thing with, uh, any large coaching program where anytime it's the first time will tell people, listen, this is the first time going through it. There may be some bumps in everything. We've tried to work it out. We've tried to make it the very best possible, but you are going through this as kind of our Beta Guinea pig type of stuff. You'll get the results, but because you're willing to trust us right now, we're going to give this to you at a discounted price. So here all of a sudden they realized that there's some urgency to it because of the fact that this price isn't going to stay down. Speaker 1:     15:55           Uh, the next thing then was a step seventy cent, explain how their potential income could dwarf their required investment and again, how their life will be different if they invest in the program, achieve the same results that all the previous winners have. Step eight, make it non money back downpayment offer that allows them to attend a luncheon that big, uh, that will explain in detail how the coaching program will work and let them decide if they want to make a monthly discounted annual payment. Now, let me kind of talk to you about this. This is one of the things we worked with a company called sage and Barium blue are both just amazing, amazing individuals and I highly, highly recommend that to anybody who's hosting events. A barry and blue have this Speaker 1:     16:35           amazing ability as kind of a behind the scenes look, they've been event planners for years, but the best part is they are also marketers. And it's very rare that you get a marketer who's an event planner and assets they've actually seen and have experienced and have the opportunity of, of testing a lot of different, uh, stage presentations. And so one of the things that they've seen happen and which we kind of implemented was this idea as far as listen to. The only thing you have to decide today is whether or not this is something eventually that you're going to want to do. If you're all in on this thing and you just gotta decide whether or not you're on a payment plan or annual or an annual onetime pig. All we're asking is that you put down a one time nonrefundable deposit of 800 bucks. Speaker 1:     17:21           And what that does is it all of a sudden it lowers the barrier of entry. In our case it was $18,000. Now this is only an $800 purchase requirement that they're up against. And it makes it much easier for a person to say, you know, I'm willing to. I'll spend $800 bucks to then make the decision to decide whether or not I don't want to do an 1800 bucks a month or $18,000 one time pink. But it gets. It gets people who are buyers to become buyers right then and there. And it gets those people who are sitting on the fence think, you know what, I don't have to come with 18,000 now. In fact, I've got the next 45 days to actually make $18,000 payment if I want to do it that way. Or I'll just go on a monthly. Uh, we ended up doing a luncheon and the luncheon was there was them plus a guest in the future. Speaker 1:     18:03           We probably, I don't think we'll do the luncheon. Um, it actually, for us, it actually distracted. I've Seen Jeff Walker, Stu McLaren, Erica roped and some of these other guys do the same type of thing where the luncheon was, was beneficial for them for us. Do the amount of people who came into the program. We oversold it. And so I don't think for us, we'll probably, you'll see us do that again. But again, for a smaller group, it probably, it might work really well for you. A step number nine was make the cutoff with their final decision the next morning after the first presentation to allow people to think it over. This takes away all the pressure. And we actually saw this happened extremely well where, uh, people who wanted to make the decision made the decision, but others who were on the fence too often at an event, it's like, listen, this event, this offer expires in an hour or this offer expires the end of the day. Speaker 1:     18:55           And it's hard for people to swallow that the dollar, the price amount where there aren't to be able to do it. And so it allowed them basically we've got, we gave them an extra day to kind of figure this thing out and see if it made sense to them. The last thing we wanted was people refunding for feeling like it just didn't make sense. We want to make sure these were serious buyers to step 10 was delivered and overcoming false beliefs presentation the next morning to help increase the persuasion factor and get people to take a leap of faith for themselves and their families. So this week was done with uh, Brian Bowman. Brian is the most amazing man in the world, actually the podcasts with them. Gosh, one of the very first podcast I did, he's just got a heart of gold and he got up and spoke about some of the things that he's gone through in his life and right now as far as with his wife and some of the things that she's been dealing with as far as lyme disease and it was. Speaker 1:     19:47           I can't, gosh, I can't say enough about Brian. He's just the most amazing guy in the world and adjust just care so much about people and so this presentation wasn't a a hard pitch. It was Louis just as Brian just talking about overcoming false beliefs and the things he's had to do and it. I would highly recommend that if you're going to follow a pattern like this, that you do something where you have someone else besides. You talked about overcoming false beliefs and the things they've done in their own life. Step Eleven, David said here was let a second speaker who has nothing financially. The gain from people purchasing who is already signed up for the program itself. Give more reasons why they should take the leap of faith and make the investment. Well, we had so much fun with Myron. Golden Myron is just. Speaker 1:     20:32           Mine is a good old boy from the south and I just love Myron at East is so much fun. Seriously, aside from being an amazing Golfer and having dealt with polio and being from basically trash man, the cash man, some of his. He's just got this awesome religious background, super based in the Bible and it gives a ton of of just very, very strong abilities to help people understand why they need to basically take the steps necessary for them to to really move forward. And so the first one is overcoming false beliefs and Myron is actually was just overcoming any believer for any issues you might have. A step 12 is that was caused by telling the prospect exactly what to do next and give them 20 minutes during a break to do that next step and that next step again was signing up for us. Speaker 1:     21:22           What we ended up telling them is listening. This is closing down in the next 20 minutes because we have to let the chefs know how many planes to have prepared for the luncheon that is learning can take place in about an hour. And that was, again, that was not a false sense of urgency and scarcity. It was totally true. There's only limited amount of space in the, in the ballroom. There's only so much food that's there. And we had to make sure we had enough. The irony to, for, for us is we actually had planned on a really, our goal is right on 250 people. We ended up doing double that in fact just over almost 600 people and so we aren't having to move it to a separate ballroom. And so the hotel staff is moving things around like crazy. But again, it's uh, it was uh, a real issue where we had basically 20 minutes to kind of scramble and make it all happen. Speaker 1:     22:12           A step 13, he said it was allow some for. Those were to funnel hacking live. You'll get this if you weren't there. This will make absolutely no sense to. You said a step 13, allow some random dude to come onstage, take hold of the mic and start spouting off some religious. You can do it Mumbo jumbo and then watch them get escorted off by Dave Woodward. Lol. Yes. That actually happened and that was. It was kind of a weird situation, but so really the, the 12 steps as I went through it, he then David went on to say, you know, I probably missed a few steps and there's probably a lot more to it, but it was masterful. It was the most masculine clothes I've ever seen and the results speak for themselves. There was a line of people wrapped halfway around the massive conference hall waiting with money in hand. Speaker 1:     22:50           $18,000 to be exact. Great job to Russell Brunson and screws. We're putting on a marketing spectacle to behold, it was amazing. He has. I honestly believe from the bottom. My heart. Russell wants every single person who signed up to be in the two comma club winners circle next year. I hope this team can deliver on a great coaching experience this year and everyone does end up in the two comma club. So David Fry, thank you so much for that. That facebook post. Um, most importantly, I hope you guys understand how much you really have. There's so much choreography and I didn't go into all the detail this time as far as how the bags were placed in 10 x and all the different pieces to it. But I'll probably end up doing that on a later one. Russell did an amazing job at a, on one of his market secrets podcast going through this as well. Speaker 1:     23:34           I highly recommend if you're doing an event or if you're speaking at an event, spend the time, do the research, immerse yourself in this kind of stuff. It literally makes the difference if it's at least a 10 x multiple. And what I mean by that is, uh, I had two friends who also spoke at Tedx with rustling a guys I've known for years, both great stage presenters. And they basically got on. They saw what we were doing the night before as far as where you literally put bags on every single seat, 9,000 seats with an order form and and a ton of other social proof and things in there, kind of on a sneak attack. And they're like, holy cow, you guys are going through a lot of work. Why are you doing all this? And you guys don't understand you're sitting in front of 9,000 people. Speaker 1:     24:16           You got the opportunity of literally having over a million dollar pay day. And they're like, well, we're just going to have our bid. His go to the APP like grant told us to do. And I'm like, listen, I've, I've specialized in understanding sales, psychology and choreography of an event and that will literally backfire on you guys. And sure enough they made sales but nothing, no close. In fact, we ended up, as far as all the sales, uh, I think all the other speakers combined did about a million. And Russell ended up with over 3 million. So realize that if you spend the time, you actually, and you choreograph this thing correctly, every single one of these can be a huge cash cow for you, but more importantly and that the whole reason you're really doing this is it allows you the opportunity of serving people at the very highest and best level possible. Speaker 1:     25:07           So always make sense to you guys. Have Amazing Day and again, I appreciate so much taking the time to listen to these podcasts. If you don't mind, do me a favor, a rate and review this on itunes and let me know if there's things that you're liking about the podcast or things that you don't like. It just pm me on facebook or send me an email, David clickfunnels. I really do appreciate your feedback. I read every pm. I look at every single email, especially those that are focused on things I can do to, to better enhance this. Uh, as I mentioned, most of these podcasts, I ended up interviewing other people. I've done a couple of my own in here recently and I'm just trying to kind of find out if you guys like the ones I'm throwing in and do it myself or if you prefer the interview content, the interview format, uh, just let me know. I'd appreciate it a ton. So she's got a Dave Woodward and pme on facebook or Dave at clickfunnels. You can send me an email and please go to itunes rate and review this and let me know what you think. Thanks. Speaker 2:     26:04           Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dave speaks about his trip to Nairobi, his tour through the Kazuri Bead Funnel and how great of an experience it was touring the factory and getting to know the friendly staff. He discusses the effectiveness of this funnel, the functionality behind it and how you can implement a similar philosophy into your personal funnel and increase the value of your product instantly. Tips and Tricks for You and Your Business: How the Kazuri Bead Funnel Operates: (2:02) Increasing Intrinsic and Extrinsic Value For You Product: (12:00) Increasing Commodity Value Through Customer Experience (12:44) Quotable Moments: "How can you get people to understand the value of what we're creating." "When you have things that other people consider a commodity, you've got to create an experience. You've got to find a way of actually making sure that these people, whoever your clients are, have an increase in intrinsic value as well as extrinsic value associated with the actual commodity or product that you're selling." "What type of an experience can I give to people who are coming in to buy things from me?" Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17         Hey everybody. Welcome back and most importantly, welcome from Africa. I'm actually out here in Nairobi right now and just had this crazy cool experience that I thought I need to make sure I share with everybody. So somebody may have seen a long time ago there was a movie about a dusty old violin. It was being auctioned off and the auctioneer got up and said, you know, who will give me a dollar or $2? And you see these bids come in at three, four, five, $10 or something. And then all of a sudden from the very back of the room walks this older gentleman up to the front and he grabs the violin from the auctioneer and he tunes it a little bit and he strums it and then all the sudden he begins to play and he plays this almost angelic melody. And soon the bids start going crazy. Speaker 2:     01:06         $100, $500, a thousand dollars, $5,000, $10,000, and eventually ends up selling for tens of thousands of dollars and it's all because of the experience and the value that was created because of somebody else. And so I was sitting there thinking about how can you do the same type of thing to your audience who you may not be able to see or no, you're not around in your funnel. And so while we were out here, we had the opportunity of going to the [inaudible] bead factory. Now here in Nairobi, uh, back in 1975, an English woman dot. She would do something that she could actually somehow give back to the community. At the time, there was a ton of displaced single moms and she's up know what could we do to, to help. And so she started with just two women and they started basically making these handmade beads and these beads were unique and they were special. Speaker 2:     02:02         And yet as they started to sell these beads, it was just a commodity like anything else. And she's not, you know, how, how can people get people to understand the value of what we're creating. And so she created the whole cause you were a bead funnel and I want to walk you through how this funnel actually worked. So let me kind of tell you the story. We ended up, we started off over in a different village helping out a lot of these, a lot of people from Kenya and we were back just for a short period of time before we were taken off to a safari. So one of the things that a student, Amy Mclaren from village, in fact that's the organization I'm out here with, one things, they would want to make sure that we all experienced the Kazoo reburied funnel. So what we ended up doing, we took 60 people basically loaded up in buses and we headed over to the factory. Speaker 2:     02:54         Well you can't just walk into the factory and you can't just go buy beads at the. You actually have to go through the tour. So step one is you need to make sure that if you've got a thing, especially people feel like it's a commodity, you've got to find some way of creating an experience. The experience that the Missouri bead factories created changed what you would think of as cheap little clay beads worth, you know, two or three, four, five cents into literally tens if not hundreds and even thousands of dollars. So let me take you through the step by step. It's very first thing you end up doing is you're, you're met by a guide and our guidance name was caroline and caroline was super excited, tons of energy and just exuded this happiness. And she then told us a little bit about the story of how it got started. Speaker 2:     03:46         And then she took us into, show us how the beads are actually made. So you walk into this little tiny room and here was a table of about 30 women that 15 on each side and they were rolling these beads. And so there's, first of all, she answered. One of the kids was with us, some clay and then she painted that clay off. So every single one of us gets to actually touch, touch and experience the clay that they were using, and then she went onto show, show us. You have to understand that this isn't just like any old normal clay. This clay has magical properties to it. In fact, he's magical properties. It comes from a certain part here in Kenya and what you'll find is, and she gives us a bead that had just come out of the kill and it was already cooled off. Speaker 2:     04:30         She goes, unlike other normal beads, when you drop them a big cracks and shat or it shatters and she all of a sudden drops. This bead throws this beat on the ground and it bounces and like, whoa. All of a sudden the the objection of, well, I don't think I can afford to buy these beads here because I'm afraid they're gonna. They'll break while I'm in transit. That objections just shattered it. Whereas the bead is totally intact and then she goes on to start talking and she introduces us to Mama Adeline. Mama Adeline is sitting at the very, very front of the table. She's the most experienced bead maker. She's been here since 1975 and she starts talking about how amazing Madam Adeline is and how Madam Adeline actually has trained almost every single one of these women in here and because of that, they have all captured her same experience in bead making and they now they started off with just two women. Speaker 2:     05:23         They now have three over 340 different women who come in every single day. They work six and a half days a week and are five and a half days a week and their whole job is just to making these beads. So she'd been basically helps us understand these crazy amazing that these beads are. And then from there she continues to help us understand that these beads, as each one is handmade there not only handmade, they're also going to be hand painted and she'll take us there and just a minute. But before she does that, she decides that she's got engaged. The troublemaker in the group. The person is not paying attention because the last thing she wants to do is to have any problems with not being able to connect with everybody in the group will. Unfortunately, the troublemaker was me and I was talking to the back and was on my phone and doing some other things and so all of a sudden she asked my name and I'm like, oh, my name is Dave, and she goes, would you make sure that everybody gets the same place right away because I don't want to make. Speaker 2:     06:23         I want to make sure no one's left behind. So all of a sudden now I'm engaged. I'm the one and she starts calling out anytime someone's lagging behind the gate. Can you get them, Dave, can you get them? Dave, can you get the hurry? Hurry, we want, we don't want to make I wanna make sure we get through this real quick and she then engages me and she then takes us up to this place where they are now throwing clay and making pots and plates and these plates were like perfectly made to. You literally could eat off these things. I mean, they were handmade, but they look like they'd been impressed and it was just awe inspiring you, these two guys who are just sitting there literally with it was kind of like the movie ghost, probably the most romantic movies out there as far as, uh, uh, I forget the woman's name basically. Speaker 2:     07:09         She throws the clay on there and she basically manipulate this clay into becoming exactly what she wanted it to do. And all of a sudden I'm sitting there and thinking, I have to do this. I got to be able to do this. And so I asked, one of the guys said, you mind if I do that? He's like, sure, let me finish this plate. So now everybody's engaged and everyone wants to see me actually try to play with this clay. And so he pinches off the certain amount. That's exactly the size for a bolt for a plate. And then he goes through and literally, probably one of the best coaches I've ever seen. I've never thrown clay in my life. And I thought, I'm going to have this thing spinning. It's gonna break everything. I'm going to have this huge glob of clay, fly off the wheel. Speaker 2:     07:50         It's going to shatter it's gonna break all the plates that they've already made and yet he coaches me on the speed. He coaches me on exactly what they do to make sure that it has the right thickness, that there's the right edge and my plate actually turned out pretty good, but now all of a sudden I'm thinking I've got to buy a play. So from there we then leave that part and she talks now about the fact that all these beads, as soon as they're handmade, they didn't have to dry for three days and after they've tried for three days, then they go into the kiln and she shows us where the kitchen is and the how, how long they have to be fired at the temperature they have to be fired and how long they have to then cool. And then once all of that's been done, then they get the opportunity of being painted. Speaker 2:     08:33         So if come follow me and let's go in and I'll show you the next step. So we didn't walk into this room have probably about 50 women each one meticulously hand painting every single one of these beads and the beads were just, I mean all these crazy bright colors and and they were. Each one was customized. It just the most amazing thing in the world. And again, she's like they'd hurry, you've got to make sure people keep up and so she's not allowed us to get to engage and stop everything because she wants to sell something at the end. But at the same time she's making sure we experience every single thing and we literally walked kind of serpentine through two or three different rows of these beads. And then she takes it into a room where now she's got all the beads and they're just loose beads. Speaker 2:     09:17         She goes, you know what, if you want, you can buy a bag of loose beads. It's only like five or 10 bucks. But if you want, if you'll wait, I'll show you where you can actually get these beads and the ought to be created for you. They'll be in a beautiful necklaces and bracelets and find artwork on the wall. And all the plates and everything else, but you got to wait for that, but if you want you can get them for cheap, real cheap here, but they won't be designed and they won't be made just the way you want them. And like, oh my gosh, this is crazy. So she then goes on to tell us that each woman can create anywhere from 800 to a thousand beats a day and we now have the opportunity now of being introduced to the shopping cart. So we leave, we leave where the glass factory is or the beef factory is and walk outside into now where we've been introduced to buy whatever we want. Speaker 2:     10:06         So we've now I've experienced this crazy thing of seeing these women hand painting of rolling these out perfectly of these guys literally throwing a pot or a plate on these wheels and it was just the most amazing experience ever to where now the value of these crazy plates and have these beads. They're not like five or ten cents a piece. These are like two, three, four bucks per bead. And now it was. You put them all together and you walk in to the shopping cart and it's this beautiful display of necklaces and bracelets and fascinating wall art and it was just awe inspiring. You're like sitting there going, oh my gosh, this is insane, and then you're handed personally a a shopping cart or a little tiny bats. Not more than just a little bag. It was actually a shopping basket that you would get a at any Albertson's or something like that where you are, have this round your wrist and she goes, fill it up, get get some gifts for everyone else, and so now you're encouraged not to just get one or two pieces. Speaker 2:     11:12         You're encouraged to fill your cart. And she then goes through and talks about, oh by the way, don't worry if you don't have to worry about pain in in Kenyan shillings, we take mastercard, we take visa. We've been take American Express and to go, oh my gosh, this woman is amazing. And then after a few minutes she goes, you know, how can we help? I'm more than happy to help you find what's the perfect gift? Who are you looking for? And she then helped us go through and every single one of us walked out of their pain, hundreds of dollars for beadwork. It was the most amazing experience ever. And then she goes, and then as we're leaving, oh, by the way, your tour guide, the tour is free, but your guide works on tips, so if you don't mind, please tip caroline. And so after we spent all this money, it's been the upsale real quick. Speaker 2:     12:00         Oh, by the way, make sure you give a tip, and it was the most amazing experience ever. All this in there. I was just going, oh my gosh, this is how you have to sell. People don't understand when you've got the things that other people consider a commodity, you've got to create an experience. You've got to find a way of actually making sure that these people, whoever your clients are, have an increase in intrinsic value as well as extrinsic value associated with the actual commodity or product that you're selling. The extrinsic value for me was sitting there watching these women and an intrinsic value. I'm sitting there thinking of all my kids need something for sure and my wife wants something, so we ended up buying something for my daughter in law. We ended up buying something for my mom, for my mother in law for, for my wife, for my kids. Speaker 2:     12:44         All of a sudden I wanted to. Everybody experienced this and that's how funnels work. That's how experiences work. That's how when you can take something that other people would just be a commodity that you could pick up at off the street corner type of thing here in Nairobi, but to get a Missouri bead you've got to go have the experience and now because you've had the experience, the value is so much more intense and so much more valuable to where I would literally, if I saw someone say, Hey, I was in Nairobi and I got some beads. It's not. Did you get some beads? Did you get [inaudible] beads? If you didn't get Missouri beads, then you didn't get real handcrafted beats. Otherwise, your beads may have come from China and then import it over here, but if you've got the [inaudible] beats, you got the real thing. Speaker 2:     13:27         That thing that actually employs a whole bunch of 340 single moms beads that actually don't. When you throw them on the ground, they don't break beads that are hand painted and hand handcrafted. It was just fascinating to me to see how they took a commodity and made an experience, so hopefully as you listen to this, you're thinking, what can I do? What type of an experience can I give to people who are coming in to buy things from me? For me, it's all about the experience. I'm a huge. The gifts and things don't matter to me, but the experience that's worth everything, so make sure that you're creating some sort of an experience for your members, for the people who you're buying from. All of that is that's how things are sold, so create the experience and have a ton of success. Remember, you're just one funnel away. Speaker 2:     14:16         Keep crushing it and if you don't mind, I would love if you could go to itunes and rate, give five star review and give me a review. So rank and review this for me. I'd really, really appreciate it. We're trying to get this. Literally, I want to hit a million downloads before the end of the year and right now we're around 700,000 so I'd really appreciate your help if you don't mind sharing this. Go out rate and view it. Have an amazing day and again, remember you're just one funnel away. Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm Speaker 3:     14:52         trying to get to a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Till Boadella: Till Boadella is a serial entrepreneur and digital marketing expert who helps small businesses get more traffic, generate more leads and make more sales. In 2017 he made $170,000 in seven days with his own product launch. He now helps successful business owners make an extra $50,000-$1,000,000 per year in the backend of their business with product launches. Tim is the mastermind behind some of the biggest product launches, marketing campaigns and e-commerce stores in the world. He discusses what does and doesn’t work in marketing and business. Tips and Tricks for You and Your Business: Creating An Audience For Product Launch. (7:19) How often should you create content? (8:25) Building a launch list (12:45) Quotable Moments: "A lot of people expect that they invest in something and they want it to work right away." "You're building the type of rapport with them [the people] and then turn around and basically giving them exactly what they wanted." "The relationship with your list is so much more important than the size of your list" Other Tidbits: It’s important to build a solid relationship with your list and provide value to that list. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Speaker 2:     00:18           Welcome back. I'm Dave Woodward, your host here at funnelhacker radio. I want to introduce you to till boy della Tillikum to show thanks for having me. I'm super excited. So us zero online entrepreneur who's makes multiple six figures a year. Coolest thing. Actually it was last year, 2017. He made 170 grand in seven days with his own product launch, but since then he's gone on to help others really maximize their back end to anywhere from $50,000, million dollars on the back end of their businesses with product launches and product launches. One of those things you don't spend that much time talking about. So I thought it'd be fun to bring till on here. I'm going to talk about some of stuff he's doing. Most importantly, how it can be a benefit to you and obviously a lot of you guys who have followed us for a while, we started off years ago, one of the first step funnels we ended up making was a one for Jeff Walker product launch formula and did some stuff with that. Speaker 2:     01:05           But let's kind of dive in and said, tell people a little bit about what you're doing and what's working for you. Um, so basically, uh, was in Jeff's program a few years ago in the plf, I think that was in 2013 or 14, something like that. Um, I remember back then I didn't have the money to pay for his program, but I used the payment plan and I went into a bit of debt know entrepreneur, that's how it works. One hundred percent. So I got into his program on the $200 per month or something, payment plan, uh, went through the whole program and solve these other people doing these launches, you know, everyone in the industry was kind of using jest formula or a lot of people. So, um, yeah, I dove into it and I tried a couple of launches by myself. Those didn't go so well. Um, I realized that this is one of the things I have people talk about all the time that his will, should I spend a whole bunch of time during a product launch and what if it doesn't work? Speaker 2:     02:09           So let's talk about when it doesn't work, what happened, why didn't it work and what'd you learn from the mistakes? Um, I think when you do a launch to the audience is literally one of the most important parts. Um, so the launch is kind of like this formula that works, but you need to have a really solid audience in the good offer for them. So I would say in the past I was doing launches and I didn't have the right audience and it didn't have that offer. So I was doing these launches with weak offers, kind of selling to the wrong people. And those launches didn't work well in once I had a really, really, you know, irrationally passionate audience and a really crushing offer for them. I was using just formula and it just took off like crazy. So I think it's, it's really about the audience and having the offer and then Jeff formula just, you know, takes that in and creates that, that magical a chemical reaction where people just go crazy and buy. Speaker 2:     03:13           I love it. I remember years ago working with Dan Kennedy, some things he always talked about was message, market match, and you've got to have the right match for the right market and you got to have the right message. And I think, uh, one of things we spend a lot of time on here and that's the offer, so help people understand when they're trying to create a good offer. What, uh, what are you looking for in an offer that actually works for lunch? Um, well, first of all, I want to be really niche about it. So in the past I was doing these general launches and I didn't really know who I was selling to and what I was selling. Um, so the launches that did really well for me was we're in a specific niche where I was teaching people ecommerce. So in 2016 I had this drop shipping store, um, where I was selling these aliexpress products to people in Germany. Speaker 2:     04:01           I was selling dark colors. I'm doing free plus shipping and stuff like that. So I built that business too, I think at the time, like 6,000 a month, something really small and I was having a youtube channel back then, so I was starting to talk about drop shipping and in that store that I was building, and back then not many people were talking about drop shipping. So the video's got a lot of attention and a lot of use because I was somehow one of the first, not the first, but one of the first to talk about it. So I've got all this, all these views on youtube related to, to drop shipping. And people started to ask me, do you have a course? How do I set up a shopify store? How do I drop ship? What's the process? So I knew gay people are asking you about this, you know, there's an audience with a strong desire. Speaker 2:     04:50           And um, then it was just about really talking to that audience. Understanding them, uh, I was doing a daily Qa show answering their question. So after you do that for a few months, you just know what they want, you just know their problems in creating the offer at that point, it's just like super easy, like literally just put it together and sell it to them. So until one of the things I always have people ask me about, and that is, is it more important, chef from first of all, focus on the audience are going to focus on creating a killer offer. Where do I focus first chicken or the egg? Which ones matter most personally? I think the audience matters most because you can have a really. I mean without the audience, you can't really have a good offer, right? Um, so the offer is only as good as the audience that it's being sold to. Speaker 2:     05:40           So I always, you know, for beginners, I always give them the tip to just post on social media, pick a platform like youtube, facebook published content, build up a following. And once you have an audience can be a social media, can be an email list. You can then understand what their real problems are and then you can easily do a launch, but if you just think about Kevin is going to put together this, this offer, oftentimes it's disconnected from, from the audience or just in your ivory tower coming up with something that you think is awesome, but in reality it might not really be proven and it might not really sell. So how do you create a niche specific audience when you don't know exactly what you're going to sell them? Um, that's a good question. For me it was more luck because I didn't, I was just posting on Youtube. Speaker 2:     06:31           I was doing this daily Qa show and I was all over the place. So I was doing personal development stuff. I was doing general marketing, direct response, a bit of Ecommerce, a bit of a drop shipping and then the drop shipping videos just got the most traction, the ecommerce stuff. Um, that was God like 20 k, 30 k views the other videos, like 200, 300 years. So yeah, the niche kind of chose me, um, rather than me choosing the neat, the niche. But what you think is real critical and those who are listening to you guys caught onto that and that is if you don't know, put out a ton of content, a ton of content which you can find is certain content resonates and then how does it resonate? Well, you're looking at engagement. You're going to see if you're on facebook or anything else, you're getting comments, you getting shares, you get them likes. Speaker 2:     07:19           If you're on youtube, how many people are again, are many views you're getting. You get a lot of use in one area and not in another. And I think as you mentioned there till as far as well then just kind of picked me. I think that happens when you continue to go out and produce massive content. I think the scariest part for most people is they're afraid to create the content. They're like, it's got to be right the first time and if I screwed up the first time, no one's going to believe me. No one's going to trust me and then I'll just won't be able to come back to me. So a hundred percent now that you've gone out and you start creating it. So what I'm hearing you say basically is the first thing to do a product launch. You got to create an audience. Speaker 2:     07:53           You create the audience ideally at some easiest ways on social media. So if you're going to instagram or facebook or youtube, doesn't matter which one right now, obviously video seems to be one of the easiest, fastest ways of creating that type of content. Obviously you can do content through a podcast. It's probably not as easy to see the interaction as much. Uh, it's more from indoctrination and things like that afterwards. So focusing on instagram or youtube or facebook and how often are you creating content? So basically the backstory is I was reading Gary Vee book, I forgot the name, but in the book he said just produce daily content and I was back then, you know, dabbling a bit. So I read the book and I was like, okay, but the big takeaway here is just to go out there and produce content. So I started and I made a decision to post 365 days in a row content on youtube and I chose the q and a format, so I would just first of all go out there and asked people for questions just on facebook, you know, I'm doing this daily show, what questions do you have? Speaker 2:     09:01           And I would collect these questions, screenshot them, put them in a folder, start recording videos, and then I would get comments under the new videos. I would screenshot those and I would have this massive folder with questions and over time that just turned more and more into ecommerce related questions and drop shipping related questions. And then it was kind of easy to, uh, to serve these people and eventually do a launch because more and more people were asking, you know, do you have a chorus? And back then I didn't have a course. So I brought out a course for $97. I didn't really do a launch, just that was kind of an evergreen thing. So then I was monetizing the audience and then a few months later when my audience was peaking, when the goodwill was the highest, so when everyone was just watching the videos commenting, I was like, okay, now's the time. Speaker 2:     09:55           Now's the time to do a launch in. Is it more of a seed launch or was natural lunch? No, it was an actual launch was like the classical Jeff Walker's stuff with some some twists. So I just built an early bird waiting list from youtube. So I send people from Youtube to the early bird waiting list in. What was interesting is on youtube I could use the plc, the videos upload that people aren't familiar with Plc. Explain what plc is. It's basically prElaunch content. Plc stands for. So it's a video that jeff walker's for the for. I'm sorry, I'm stealing your thunder. Go ahead, tell you. You can tell it. It's basically a sideway sales letter. So instead of having one of these long page sales letters, you kind of take it and you break it down sideways into three videos. So it's not just about offering content. Speaker 2:     10:48           A lot of people confuse that and they think, oh, it's just about creating videos and giving value, but it's actually about selling, you know, and, and that's also what people confuse a lot with webinars. They think it's just about offering a bunch of value, but it's actually like, you know, russell says in expert secrets, it's about breaking down those false beliefs, rebuilding them and then leading into the sale. Um, and jeff usually does that with three videos, so I did that as well. And the, the awesome Part was I then upLoaded those videos to youtube also additionally to sending them to my list and I turned the videos into youtube ads and I used youtube retargeting to boost those plCs like crazy. so some people in our catch on to what you just said. Okay. So basIcally you've taken the video that's in a. So typically in a plc type of life, they're going to opt in and they get put into an autoresponder sequence of where they're going to get the next three videos over the next 24 days or five days. Speaker 2:     11:50           And then they're going to get the fourth video, which basically is the final offer page. So here you're taking those and you're taking each one individually uploading them to youtube and on youtube you're using that as an ad. Yeah. So how long is the video typically? Um, the videos were between 10 and 20 minutes. Um, they were produced not very high quality. I was having, I was using like not that could have a camera back then. the videos were kind of looking at them now it's a bit embarrassing, but they resonated with people and I boosted them. Each video got between I guess 10 k, 20 k views from the ad and in the youtube ad I then send PeopLe also to the opt in page for the early bird waiting list. So, um, I was kind of using the launCh formula and a bit of a different way combined with youtube ads and all of that, and built a launch list. Speaker 2:     12:46           Then I send out an early bird email and about half of the sales came from that early bird email. And then the reSt of the sales came over a five day period, more or less. How large was the list of generated hundred 70 grand in 2,500 people. That's impressive. Twenty 500 people generating a hundred 70 grand. I'll take that any day because a lot of times people think they have to have a list of 20,000 people to do it launch. So I think it's a. Well, so you created this $2,500. Why? The main reason I wanted to have had you on the podcast here is to help people understand literally this is really for the. How much did you spend in ads? About eight, eight k, so about a thousand bucks in ads. And that was, was that $8,000 spent prior to the launch? Um, I think most of it was spent boosting those youtube videos and using the plc content. Speaker 2:     13:40           A bit of it was spent on retargeting on facebook. So I was, you know, doing a custom audience and then retargeting people. And he basically spent the numbers, the math simple. Three bucks per opt in. Yeah. So three bucks would put it at $7,500 bucks. Those 7,500 people on your list then, or I'm sorry, 2,500 people on your list. Yeah. So yeah. So basically at that point then what you're looking at is, is my math right on that? I think it's $3. It, it is about $3 per lead. I don't know the earnings per lead. Um, but it was pretty, pretty satisfying. And generally hundred 70 k I'll take that for 2,500 people on the list. Yeah. And what's funny is I once was doing a launch with a guy who had 500 k people on his list and back then I wasn't so experienced. Speaker 2:     14:34           So I thought this launch was going to blow up. It's going to be like the biggest launch ever in the launch, only did 25 k. It was a big disappointment and that's when I realized this guy has 500,000, a list of 500,000 people and I made so much more money from 2,500 people. So what I really realized is how someone enters your list makes all the difference so much more important than the size of your list, I think help. So now you've got these people, they've purchased your product and everything else. Where'd you take them from there? Um, so I didn't use any upsells or anything like that. I was using click funnels, but it was a simple funnel. I'm Just, it was a long form sales page with a video at the top. The registration or payment form was on the same page. So I didn't make them, you know, click one more time and go to a different page and then they Would buy. Speaker 2:     15:36           I only offered credit card because I didn't want to have like a lot of disputes or stuff like that on paypal, a vsl, a single page vsl with credit card on, on the vsl page. Yeah. It was like the entire transaction takes place on that vsl. Yeah. Very cool. And then it was just simply sending out a welcome email with the link to register for the membership side. Also in click funnels and offer the payment. They would be instantly redirected to a thank you page where they could set up the account. Then I had a facebook group and they would just go through the content. That was it. Again, I love it. I love how simple it was. Still making great numbers out of it and it works and I think that's the part I can stress anything and you guys have to understand the importance of building a solid, solid relationship with that list and provides that list that much easier. Speaker 2:     16:33           It is. When it comes down actual time to provide them an offer. You already know what they want. I'm assuming you were asking him, you've already made mention that you were already getting questions from them. You're answering those types of questions. You're building the type of rapport with them and then turn around and basically given them exactly what they wanted. One hundred percent and they were warmed up because I was posting on youtube, so once I even told them get to get on the list, they already knew me. They already liked me. They already had consumed a ton of videos and got a lot of value. So the relationship was actually built before they even got on the list and I think that's also a big part why the 2,500 list was just so powerful because I didn't need much more. No till. That's awesome. Well I totally appreciate you coming and sharing their experience with us. Speaker 2:     17:21           So if people want to find out more about you, where do they, how do they connect with you? Um, best shot is to go to [inaudible] dot com or people here, t I l l b o a d e l l a. And you can also find me on youtube. Just type in that same thing in youtube and you're going to find my channel. Awesome. Well I appreciate it a ton. Any parting words for our audience? I'm just don't give up. You know, if you invest in a program, it might take you two years, three years before you roi the investment. A lot of people expect that they invest in somethinG and they want it to work right away. Whenever I buy something now, no matter how much I pay, I know it's gonna pay off. Sometimes it just takes a bit longer, might be one year, two years, 10 years, but it's always good money spent. Yeah, love it. Well, tom, thanks so much. Good talking to you. Awesome. Thank You man. Speaker 3:     18:18           Okay. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Anthony Morrison: Since launching his first business in 2005, Anthony Morrison has expanded exponentially. A self-taught internet mogul, Morrison devised a one-man business operation while attending college full-time.  Author of two successful books, Anthony devised a systematic approach to entrepreneurs success and used it to develop eleven additional companies, all of which have been highly profitable. Tips and Tricks for You and Your Business: How To Grow A Successful Business. (1:10) Building True Connections From The Start. (7:42) Scaling Your Business. (13:00) Customer Lifetime Value. (19:37) Quotable Moments: "When you have a really good relationship with the people that have bought your product, the people that are investing their money into your knowledge or your software tools and things like that, you created that good relationship." "The core message that I send to my students is never give up. You can't fail if you never stop trying." "When I can see the shift in the way people think and the way people feel, the weight, the results they're getting, that's an inspiration for me to never give up, never stop doing what I'm doing, as long as I can keep doing it." Other Tidbits: Anthony Morrison travels the country sharing his story and teaching his skills to budding entrepreneurs speaking at large events. He hosts a weekly webinar called “The Success Connection,” focused on marketing strategies. He discusses the importance of building long term business relationships by growing your business the right way. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker Speaker 2:     00:18       radio. This is gonna. Be a fun ride. I'm so excited. I'm Anthony Morrison on the show. Anthony, welcome. Thanks for having me here, man. Excited to be on your way. Did you have to understand to get anthony on a show like this is like pulling teeth. It's only taken me a year and a half actually give them a $5,000 ring and it still isn't even close to the rings he normally wears. Speaker 2:     00:42       He's one of our eight figure award winners. Two Comma Club. Been crushing it for years. Best part about it, anthony, you and I were just talking about is you're actually building real businesses naturally. One of the things I want to talk about is so often people get started in this business. They think they're going to go out and try to make a quick buck and you're not. We're just talking about the sec come in and basically FTC coming down and shutting everybody down, basically one a month, the last six months and these are guys who've been again doing high tens, twenties, even close to $100,000,000 and they're just doing stupid business. So what I want to talk to you about real quick here is how do you grow real smart business because you've been doing this now for over 10 years. I mean you've been crushing this thing, grow a real business. Speaker 3:     01:22       Well, I've certainly made my mistakes. I've been guilty of follow the follow the leader, follow a path and kind of see what everybody else is doing. The same thing. And when I first got started in this business, I was doing it, you know, of like the top down and I started on television. Most people will start with, let me create an offer or a funnel or whatever and then build their way up the opposite. I just said, hey, let's go put something on TV and sell books. And so I started off with just like blast, right? With tons of tons of customers. We sold a million books and all these people that I didn't really know how to create that relationship and it's something that Russell has always done and it's something that I think is the reason why clickfunnels has grown so quickly and so efficiently. Speaker 3:     02:18       It's because of the relationship that Russell creates with the audience, with your students, with the people that are using your software, and I've implemented the same thing in our business and I think that is the key to growing a successful business, to growing a longterm business and then to growing it the right way because when you have a really good relationship with the people that have bought your product, the people that are investing their money into your knowledge or your software tools and things like that, um, when you created that good relationship, then you don't have to do all this crap. You see all these other people doing to get people to buy something. You don't have to do. Push the limit and tows the line. You can literally just say, just like you guys did at the event I was at, hey, check out this new coaching program. Speaker 3:     03:06       We have it's nominal blood and body and it's because they're not just buying that program, they're buying into you and they're buying you because they believe in you and they believe the things that you're saying and, and they, they've gotten there through your actions, through seeing the actions that you know, that you've kind of, you've put in place with them. And so I feel like that is the best way to build a real business. Seeing these people that just go out here and run these offers and create a page and slam it with some traffic and try to sell something that's not worth anything and you know, all that kind of stuff. That's just, it's why, you know, how many people have you seen in the industry since we got started? You know, way more than them still here. Oh absolutely. And I think actually we were talking about the artwork that's behind you and it's one of the things I wanted to vote these guys, this is an audio podcast or you're not seeing it, but I want you to kind of talk about the little piece of art behind you because I think it ties into exactly what you were just referring to as far as the longevity that happens when you build a real business. Speaker 3:     04:04       Yeah. So I'm always trying to, um, to inspire myself. But I do, I do webinars every single week. I mean, I've been teaching my students for, Gosh, three, I guess three years now. I committed to doing the success connection and it's, it's a weekly training with me and it's every single year we don't sell a bunch of stuff. It's literally just teaching and it. And it really doesn't have anything to do with any specific a course that I sell. It's more of an overall, like, here's what's happening today. It's fluid because it's live every week. And I'm always trying to inspire myself. But I was trying to inspire my students and they always can see what's behind me. And so I kind of started telling them, uh, three years ago, kind of the, the, the core message that I send to my students is never give up. Like you can't fail if you never stopped trying. Speaker 3:     04:55       And so I had this artwork made and it's like those that I know, people can't see it, but like all throughout it, there's the message never give up, but it's really focused on in order to see it. And so what you'll find is what I find is there's people that are looking at this artwork behind me. They're seeing this message never give up. And I think that's such an important thing. And it's one of the reasons why, you know, why I this one of the reasons why I'm still here doing this podcast with you. Just not even two months ago I lost my dad and I always thought, I always thought that if, when my dad passed away, my dad worked with me. He was very close to me. It was everyday I was working with my dad. I always felt like I would probably just give up, quit and, and, uh, just uh, you know, with beach or something, I'd probably just wouldn't have the drive or the desire to continue doing anything. Speaker 3:     05:52       And that's what, that's always been my plan. That's just what I've been programmed thing. And I'll tell you, it's kind of funny. I tell my students this all the time, as much as they need that success connection every week, that time with me where I can teach them and kind of show them the new things. We use click funnels every single week in there as much as they need that. For me, I think I need that from them because when I can see what we're teaching actually helping people, right? Actually changing their lives to actually changing their outlook on how to build a business or whether or not they can be successful or whether they failed or maybe they're just still trying. Right? It's like when I can see the shift in the way people think and the way people feel, the weight, the results they're getting, you know, that's an, that's an inspiration to me to never give up, never stop doing what I'm doing and to keep as long as I can keep doing it. Speaker 3:     06:46       As long as I'm learning and growing and knowing new understanding, new things I can share with people, I should do it. And I think that's another reason why our business has grown so much. And it's another key to growing a real business and not just playing on the Internet. It's, it's a two way communication. You want to teach as much as you can to your students. You want to share as much as you can with them, but you also want to learn from them. And you also want to have this, this opportunity to let them make you a better person. Let them make you a better marketer, let them make you a better teacher. And I think that I've, uh, I've certainly over the last three years with our students and the success I've accomplished that. And, um, it would've been more difficult for me to just walk away from business knowing that I will lead this big group of people that have stuck with me for three years every week, you know, and, and I think that helps. That helps us to do what we do and do it at a high level. Speaker 2:     07:42       You know, Anthony, I really appreciate that and especially I know how close you were to your dad and how tough that was. And I think that, uh, you know, people see you and they see your success and they see, yeah, you know, you and your family are flying around in private jets and you got exotic cars, you're living at the beach and, and, and I think at times when a person is first getting started, it's like, you know what, I'll be able to real business after I first get my bills paid. And after I, you know, it, it's easy for Anthony to say that because he's already made it quote unquote, if you don't mind, I only, because I know your, your story as a kid and everything else and kind of where you've come from, help people understand how do you build that true connection from the very beginning, realizing, yes, I understand you have to make money. You've got to pay your bills. That's the first first financial freedom aspect. You've got to get to overcome it. How do you do that at, at the same time, building the true authentic business that's going to last. Speaker 3:     08:31       Yeah. Do you maximize the hours in a day? And um, you know, I, I've had people from telling my story how I got started because in the last few years, because I mean obviously it was plastered all over television for three and a half, four years. And so I didn't want to just be so repetitive, but the fact of matter is, is, I mean, look, I started a business and I didn't have something like a click funnels. I mean I have to go hire somebody to build a website. This was back before there was a just a point and click and drag. That stuff didn't exist, you know, so even though a website building business, I don't know anything about, you know, what I was doing, but what there were, there were a couple of key points that I think really helped me be successful. I was in college, I was going to a medical school. Speaker 3:     09:21       I had 22 our semesters at the time, which is I had to get the dean to sign off on allowing me to even take that many hours in a semester because I wanted to get finished quickly and get on the medical school. That was my, that was my plan. So those 22 hours, we're actually 30 hours a week of school when you add in all the labs and things don't get credit for it. So I was just like last year whose school? Right far more hours than I would have to spend between school and studying. Then a person would have to spend at their regular job right now, like they had a nine five, and the way I looked at it was, you know, my dad was retired. He, he, we were all set. My Dad always took great care of us, invested his money in Worldcom. Speaker 3:     10:04       A lot of people listening to this probably know that story. They went bankrupt. My Dad lost almost his entire life savings and so that was point number one. It created my one. My reason why and I think that many people are so eager to just jump on here and make some money. They never really dig deep to figure out why do they want to make all that money. I never started my business so I could fly on a private plane. That was not my, that nothing that didn't care. I don't even know that even existed when I started in business. I started it in my parents house paint and to keep them from struggling, but that was my reason why when you have a real, like a real substantial, real personal reason why people want to be successful, I think it drives you to look past all these little obstacles that life throws at us and you start figuring out how can I get past this instead of why is it holding me back? Speaker 3:     10:55       So for me, I created more hours in my day. I started a business that literally ran 24 hours a day. So it's three, eight, 40 am. Finding them. I was up on the telephone working and at the time I was selling car parts and the Internet. So I had a little ecommerce store and I never took a minute off. Right. So even though I was in class and even though I was working and doing all these things are studying in class, like a lot of people working. I was working at 8:00 at night and I'm fucking night 11:00 12 because I knew that my advantage was that I was willing to go the extra mile. I was willing to be open and be working when other people were sleeping and play like on the weekends. Right. And that's what gave me the opportunity to have success and build a business while still busy with something else like busy with life. Speaker 3:     11:49       And my point would be for a lot of people it's, you know, it's. And then once you see the success that you had from that, I mean I've started making 20, $30,000 a month. It's a whole lot easier at that point to then say, Hey, I'm going to quit my job and I'm going to focus full time on this business, but you have to create the opportunity for you to get it done so that you have a job and you certainly don't want to advise people, Hey, just quit your job for a to the wind and build a, build a funnel, right? Like, that's not what. I don't think that that's the message that Russell sends out. I don't think it's. I think what we do is we say, eliminate the waste of time. Don't spend time watching television. Don't spend time sitting on facebook reading everybody's updates, give off of instagram, delete twitter, put your cell phone down when you get home from work and really focus on your business and focus on acquiring knowledge in an implementing that knowledge instead of all these other distractions and you'll find we have so many hours in the day that you can work on your business that you would have already just been wasting anyway, and that's the way I was able to build my business and build a real business while having this whole other thing going on in my life. Speaker 2:     13:00       Thanks so much for sharing that. I, I'd like to take it to a new step and that is you've obviously you've helped literally thousands, if not even close to millions of people at some point in your career building their businesses. The part I want to talk about right now though, Anthony, is the scaling aspect because you've had the ability to scale. Unlike a lot of the others that I've been in, the situation I'm at right now, I know a lot of very, very successful entrepreneurs, but you have. It's been fascinating for me to watch your ability to scale, so if you don't mind, give some people some ideas as far as once they start getting again, I look as far as, you know, you get in that two and a half to $750,000 range a year. You've got to really focus on scaling and if you don't mind telling me how you doing the scaling aspect. Speaker 3:     13:44       Yeah. So one of the things that we implemented about two years ago, um, it was something that seemed like a daunting task. Right? And a lot of times I think that, uh, that we, that we look at these, these big complex icon daunting tasks and put them on her note, Adam, he said they were going to get that done and then every time you look at it was building out a robust back end automation. So on a responder or back in marketing funnel that would continue to market to our students' intelligence based on what they were interested in, what they've looked at or clicked on our educational portal of the questions they've answered on surveys. There's all kinds of, all kinds of things. What I found was, was that currently we have about, we're approaching a three year automation, so if we generate a lead through, we to possibly generate a lead through click funnels, our facebook ads, youtube ads, Google ads, solo ads, um, it doesn't matter television, direct mail, all the different marketing channels we use when we leave. Speaker 3:     15:04       We have a full three year sequence that, that lead goes through base and it's intuitive. It's based on what they, what they respond to, what they say, what they buy, what they buy, all those types of things. And it's three, four years now. I've had written out of my notebook and said, need to do really big automation series, right? This will help me scale to make more money. Um, and then I broke it down and I remember Dave, I remember watching this show and it always, it always stuck. It always stuck with me when I looked at and when I went on to take on tasks that I watched the show and it was, it was on television. It was one of these, uh, like who can eat the big hammer, like, could you finish this big hamburger, you know, faster, you know what I mean, was one of those eating competitions and there was this little skinny kid which reminds me of me because I haven't been able to get in high school, so this is what it is. Speaker 3:     15:56       And then there's this really big dude and they both got this massive, massive hamburger and they said, okay, who's gonna eat it first and who's going to eat most of it? And they just, they said, go right. Well the small guy sat there and cut that. Literally he said he spent like five minutes flooding that stupid hamburger in these little pieces. All the other guys just hammering down on the hamburger, right? At the end of the day, the little guy way more of a finished the whole thing. The big, the bigger guy literally almost passed out. And here's why. The big guys looking at this massive hamburger, they asked the right. So like every time you take a bite out of something, you're looking at the massive amount of I guess room. You still have to go, right? You still have to go. It makes you sick. Whereas this other guy was eating just like little bitty bites, right? Speaker 3:     16:48       It's like eating chicken nuggets, right? Instead of trying to eat an entire team is even little bites. It was never as mine was never tricked into thinking he couldn't accomplish it because he didn't see anything in front of them except one piece is a positive and so he was able to just keep going and going and going to end up eating way more than this other guy and I always thought to myself, if you break down these daunting tasks, these big things that when you stare at them, they're gonna Freak you out. You break them down into small little pieces in your compost, this little piece and then this little piece and you stay focused on the piece that you're working on that you won't let your, you know your attention. Go to all of the other stuff you have to do is complete this full task. Speaker 3:     17:26       You'll be focused, you'll be energized to be able to complete it, and that's what we did this. We started off with a certain set a day on a responder automation and every single week we added seven days to it, so every week we would add another seven, sometimes 10 days to this automation, and over the last three years we've built an autoresponder with automation that's three, this literally three years d and now when we get a lead to scale, it's literally allows us to just know, okay, we've got. We know what our lifetime value of a lead is. We know what we can pay for a lead. Now we can just take our marketing and go generate leads and we already know how we're going to generate that revenue. We don't have to then go create a new product or trying to create some kind of new marketing to make more money. Speaker 3:     18:17       We've already got it planned out and all automated. I think that that's a massive advantage if you're trying to scale, especially if you're trying to spend, you know, as you spend more money on facebook or youtube or whatever, the more you spend typically the higher lead calls yet, so it's hard to scale because you're always looking at how much money can I make inside of 30 days. I looked at how much money, how you make over three years, and then at what point do I get a break even and then how much profit am I coming in and for me, men that we've tripled our revenue every month since we put that in Speaker 2:     18:54       to answer that is so cool. I think it's one of those things where people say, Oh yeah, I'm going to get to that sometime. The fact that you guys actually have done it, it's why it's so hard for people to compete against you. It's next to impossible. I mean, you can outspend them on your acquisition. You can. Your lifetime value is huge and you have such an enormous amount of data on on on your customers and you're providing value so often and so frequently that I love, love what you're doing. It reminds me so often. I see people, although they'll create one product, they make money on it and they're like, okay, now I've got to create another product and instead of creating another product, you created the automation which allows you just to double down on your customer and goes back to really truly building a real business versus just a fly by night product. Okay, Speaker 3:     19:37       real businesses don't look at how much money can I spend today and how much money am I gonna make today? They will get money as it costs us to acquire customer and what's the lifetime value of that customer. Too often in our, in our space, we talked about lifetime value, but all people really care about is if I spend 100 bucks on facebook today and only made 90, oh gosh, I'm going broke because they haven't got a real business. They've got one offer and it got one thing that they're focused on. We have continued to build out trainings, courses, softwares and offers that we can provide to our students that are complimentary. And then what we did was we built the offers out. Then we said, okay, let's build the automation now. Right. And once we got the great thing about a day, it's like seven to 14 days of automation done. Speaker 3:     20:22       We started buying traffic, right? Because we were 14 days ahead of the game and every week we just get another set in 14 days ahead of the game. So we've got like none of our leads ever get stuck in other words, right? Where they're just sitting there waiting for something. There's always something there and we're always seven slash 14 days ahead of the, you know, the very earliest leads that we, that we got. Then for the new ones that come in today for three years, our automations takeover and do all kinds of awesome stuff that, you know, again, like you said, lets us out on a, on the marketing channels and it lets us not worry so much about how much did it cost today versus yesterday. We just look at the average cost per lead and we know what we're going to make and it makes it very easy to make decisions on marketing. Speaker 2:     21:14       I love it. Well, I could spend days talking to you. I always love whenever we ever had the opportunity connecting as we kind of get close to wrapping things up. How can people get Ahold of you? How did they get, how do they get onto your weekly success connection? Speaker 3:     21:27       Yeah, definitely. So we've got, uh, our student portal is probably the best way. It's more than education.com. So if you get more education and create a free account and when you get inside of that account, that's kind of our student portal where all of our students go in and access their trainings, forces and softwares and things like that. There's also a success training. It's a completely free. It's what I do for our students. It's almost 100 percent focused on click funnels because that's what I use, you know, so every single week we're building funnels, we give phones to our students, we give them my funnels and we really just try to help elevate their knowledge and their ability to implement and use the clip on software because that's what we're doing anyway, you know. So this is not for click funnels, it's just this is what it is. That's what I do and I always teach what I do and so it just kinda worked out. But every Thursday night is kind of what happens. But uh, but yeah, you can check out [inaudible] dot com. You'll get some free trainings and stuff. Speaker 2:     22:36       Sounds great. Always great talking to you. Thanks so much. Anthony will be in Texas. Speaker 4:     22:41       Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Christian Woodward: Christian Woodward joins the podcast to speak about the importance of finding your voice, and how it is extremely important to an entrepreneurs success.  Christian talks about the book Expert Secrets, and how it challenged him to step out of his comfort zone. He discusses the Facebook Live 30-day Challenge, in which he made himself very vulnerable, speaking live about the book in front of his facebook peers. He describes his emotions during the process and the improvement he was able to make in such short time. He explains how finding your voice will transform you from being a reporter to a storyteller in no time! Tips and Tricks for You and Your Business: Finding Your Own Voice As An Entrepreneur: Utilizing Facebook Live. (1:02) Confidence Building Through Being Vulnerable. (3:24) Improving With Repetition. (8:58) Understanding and Utilizing Your Voice. (11:09) Quotable Moments: "When you go from being rich or poor and actually influencing your life is the biggest thing. Whenever you go through anything, if you actually input in your life, you actually can see the differences." "One of the keys to finding your voice is becoming a better storyteller and relating better to people." "When you feel confident, other people think you're competent and so if you know you're confident, other people think you're confident; you actually will sell more and people will pay more attention to you." Other Tidbits: Christian discusses the importance of making yourself vulnerable and the benefits that come through repetition. He talks about the ‘Tiffany Bridge Script’ and finding that ‘Ah-ha’ moment, where people discover true value in something they are pursuing. Christian speaks about the benefits of utilizing Facebook Live and how he was able to understand himself more than ever after completing his 30-day campaign. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome to funnel hacker radio radio. Speaker 2:       00:19         This is gonna. Be a fun episode to a. This actually is. I've got to introduce to you someone who I know extremely well. I've known him his entire life. This is my son, Christian woodwork. Christian, welcome to the show. Thank you. So then a lot of fundraising, the books. I'm excited to do this. A lot of fun. So the idea behind this is all about finding your voice now. There's been a challenge for those you guys who follow me on facebook and we actually started this challenge at our, at Russell's inner circle, probably about a year, maybe two years ago, where Russell challenge people to go out and do a facebook live every single day for a month. Well, I've done that now for probably nine off and on. Probably taken that challenge at least half a dozen different times and it probably add streaks into as many as 90 days where I've done a facebook live every single day. Speaker 2:       01:02         The whole idea behind this though is finding a way to find your own voice and finding your voice as an entrepreneur is probably one of the most important things you can do and you've heard Russell talk a ton about this idea with trying to. I really see who you are. Telling stories, getting very good at becoming a storyteller and realizing that stories is what sells. So I had the opportunity of a Gosh Christian woman, was it a month ago, month and a half ago, about a month and a half ago, something like that, so a month and a half hour, 45, 60 days ago. We were the. My other son, Chandler, my older son, and they were kind of talking smack back and forth. It seems to be what my boys do a lot of and one of the things that came up with was this idea as far as challenging each other to see who would actually do a facebook live every single day about expert secrets. Speaker 2:       01:48         So if you haven't read the book expert secrets by owning gold expert secrets.com, I probably should have. What's your affiliates? Do you have any feeling like you don't have a bitly link up to you, but now that I remember? No, I don't. Ah, phone. Anyways, expert secrets dot Com. And if you do go to expert secrets.com, I want to make sure that you understand the importance of every single one of these chapters. So what happened here, and I'm going to have Christian kind of talked about it was his experience as far as doing a facebook live. So a little background here. I had talked to Christian about this probably almost six months, a year ago where he started doing one on my facebook page and I think he did what, five, five, six, seven to 10 days, 10 days. And then the challenge came up between he and his brother and all of a sudden it became this thing to wear. Speaker 2:       02:31         So what's your facebook page? So people go see your story's a Christian would read. So just go to facebook, look up Christian, c, H R I s t I a n and then Woodward, and you'll basically see what he did over the last 22 days. But what am I going to talk to him about right now is one of the things I hope everyone who's listening to this actually implements. And that is what, uh, what are the benefits of doing a facebook live every single day? What were some things you found? Some things I thought I was actually really cool is it's a kind of thing that my eldest brother Chandler, who is challenged me to do this first was he said once he finished, it's like, it's like a natural high really was until I could get really excited when you do a facebook live. And it's also kind of like a little game that you play with yourself because it's something that like if you get yourself to do a facebook live and actually boosts your moral or your self worth throughout the day, really I feel like is the best thing that you could do. Speaker 2:       03:24         Because once you did a facebook live, you told yourself you can be accomplished something. You actually realize it. Then look at any of the challenge that throughout the week and throughout your day really. And you'd be able to see that if I did facebook live that day, I can do this, I can do this. I didn't. You actually can see actual change your day throughout the day. Awesome. So for a lot of people, this idea of doing a facebook live is really scary. I remember talking with Katie Richardson at, uh, one of our inner circle meetings and she was like, man, I just don't know what I would say. She's now gone on to do amazing, amazing content as far as these facebook lives. But Christian, I want to tell me right now, what were some of the things that you learned about yourself doing this? What was the benefit that you got out of it personally? Speaker 2:       04:03         Um, possibly how you've either. What were some things you've found about finding your own voice or if you take a look at the first one verses 18, 20 or so days, what was some of the difference between the two? I felt like thing mostly I gained about myself was, um, what's the thing that Russell goes throughout the book is becoming a better storyteller personally for me, the first time I was going through I had like a little green notebook that I summarized everything I wrote everything down I thought was cool and then I would summarize it and not really actually explain it and start influencing in my life how effected me that way other people saw more worth than it. I thought that was the coolest thing that actually went through me. I love that. So I can tell you some of the things I've seen. Speaker 2:       04:44         First of all, if a person except that first right out the gate, the challenge first and foremost is do a facebook live every single day for 30 days if you don't know what topic to do. Literally get a book expert secrets and do a facebook live on each one of the chapters and one of the things, it was fun for me as a dad to watch Christian, he started off and he basically was acting more as a reporter and was just reporting, these are the facts, this is what I've learned, this is what you will learn through this. And then as you just mentioned, it changed from being the reporter to now being one who's actually implemented some of those things and it was how it impacted him. Is that fair to say? Oh yeah, exactly. Yeah. It was this cool to see how like how 17 year old as me, like how I was able to actually see and go through my life and how actually built to relate it to me. Speaker 2:       05:31         Same thing you were saying is how actually when you go from being rich or poor and actually influencing your life is the biggest thing. Whenever you go through anything, if you actually input in your life, you actually can see the differences. I think the biggest thing that I noticed. So what's your favorite chapter out of expert secrets? Um, probably my favorite chapter was would either be the, um, and that was hard one like all of them. But uh, I'd say either the company better a storyteller or the epiphany bridge script story as my favorite. So what is this whole tiffany bridge script and why? What'd you get out of it? So the epiphany bridge script is basically the Aha moment that you're trying to discover or get other people to have for themselves. And basically the Aha moment is the moment that you had no, or realizing that this product actually have actually helped other people and then actually be able to realize that, um, with the product that I'm giving you, it's actually quite. Speaker 2:       06:27         I'm giving you. It's going to help you improve your life or improve whatever you're trying to go for. And it actually will not make you a lower status, but actually it will increase your status and actually will help you. Okay. So we start talking about status. What, what are you referring to? So talking about status thing that you actually see other people look at you. And also the way you look at other people. It's the, uh, the way people look at you, you, and the way you look at yourself also, it's, um, the thing that will honestly. It's basically the one big donald was the one big. Donald was the thing that if you can knock down that one little key things, the status is most probably the most important thing. If you knocked down status and say they want lower your status, people won't look at you. Speaker 2:       07:11         Your worst actually will, will think like, oh my gosh, this guy is amazing. I can't believe this guy has done it. That's thing you want to get people to think about themselves as this guy is amazing. I want to be just like him. And that's the thing that you're trying to really get from your Aha moment in the 50 prescript I love that. So I can tell you that it's been fun for me, is you take a look at this whole idea or the concept of eight of status. Um, it's probably one of the things that scares people the most when it comes down to doing facebook live. So again, the challenge here is to do a facebook live every single day for 30 days. And if you don't know what topic to use, go ahead and take expert secrets. The first thing you're gonna find that people are concerned about as far as their own status is. Speaker 2:       07:50         How am I going to look in the eyes of the people who are viewing this facebook live? Is that fair to say? Oh yeah, absolutely. The one thing, uh, luckily for me, I, my facebook, my facebook page wasn't that big because I use instagram more. But I started noticing that, oh, the first thing I want people to think of me as this like nerd or something like that, like lower how my friends look at me if they got onto facebook actually saw me. But once I started doing that and I completely bypass that thought and actually said, okay, this actually won't really affect me as much. I think it will is actually will help me out. I actually had friends who came to my house. They, somebody me with faced with life, like, oh my gosh, that's so cool. Or do them like, I think that's cool. Speaker 2:       08:27         Awesome. It's actually got really, really excited to even more so. A thing is once you realize that I'm actually will help your staff for like the biggest thing that helped me out there. So you actually, by doing a facebook live each and every single day, it actually increases your status instead of decreasing your status due to fear and concern that people are gonna. Think you're a complete nerd or don't know anything at all. What you're doing. You're wasting your summer as a kid doing a facebook live and reading this book. Is that fair to say? Exactly. Yeah. That's perfect. So the next thing after, as far as increasing and taking a look at that, when you're looking at doing a facebook live, what are some of the things that you learned over the course of those 22 days? Um, I really like. The biggest thing was actually was the way, I guess, the way I flowed better. Speaker 2:       09:09         And when I first started I was kind of stuttering lot last name. Like, oh, I'm looking like I don't really know what to say, but like by the end of it I felt like I was completely fluent and I like, I actually was able to basically talk in front of a audience actually. Like when you actually find your own voice on facebook live, I feel like we actually get up on the stage actually is a preparatory step, a little baby step to get up there. I love that thing. So finding your voice, one of the keys to finding your voice is becoming a better storyteller and relating better to people. In a way that they actually feel emotion and I think this is the biggest hurdle and the obstacle that most people have is going from being reporter and just telling the facts to helping people to actually engage emotionally. Speaker 2:       09:47         And I think one of the things I noticed in your facebook lives where that transition took place was when all of a sudden you were no longer started. We're talking just about what you were learning, but you actually got to the point where it wasn't just, these are the facts, it was, this is what I've learned and this is how I'm implementing it. And more importantly, these are some of things that you can do to that fair. Oh yeah, absolutely. This is actually started using it. Say they have to say before you actually realized that, as I said, like, like saying 17 year old because it's actually a lot of people see differently. Um, but anyways, I definitely saw that more holiday. You actually can see yourself going and actually, uh, doing better stuff like that. So I, as you take a look, what would be the advice you would give to somebody who's watching this right now or listening to this and sitting there going, I don't know if I could do a facebook live every single day. Speaker 2:       10:36         The other thing I thought there's no way I can. I got football in the morning. Every morning I come home, I'm super tired and also I want to go hang out my friends and I feel like I have a thousand other things I could go do anything I was saying before. It's that same thing as like if you wake up in the morning, you make your bed. It's that one. One of the day. Think it's a thing as facebook live, if you wake up in the morning or do it with facebook live, it's a single little accomplishment actually will help you. Uh, do better your life when you come up the business choices or anything else like that. And you think, oh, I don't really know if I could do it. It's super, super hard. I don't know if I can make up this hill or ever go through. Speaker 2:       11:09         If you do a facebook live every day, actually build two. I saw personally for me, actually, it wasn't like it woke me up. I saw like I was able to look at the world differently and also is able to say yes to more stuff and be able to accomplish more stuff. Felt like that's awesome. So do you feel like you've gotten a better job at finding your voice and being able to communicate that voice? Oh yeah. Absolutely. Yeah. I don't know if I felt like we do this podcast before. I don't know. I think, and this is part I wanted to have Christian. He had no idea he was going to do this. He literally just came out. I asked him to come to the office and I said, now that you're here, I want you to record this and I can get what are you talking about? Speaker 2:       11:42         And it's the whole reason I want you guys to start doing a facebook live every single day is I want you to find your voice. Because then when you're a situation when someone asks you to go onto a podcast or they ask you to communicate with them, you're already have your voice in a way that you're used to talking and are you able to tell those types of things? So I caught him totally off guard and he's done an amazing job. Um, any other advice you'd give people about finding your voice? Oh, it's perfect. The way that you're saying that. How is it like when you first go out on anything? Like my dad until he my mileage quick, like, yeah, sure, what do you need? Like, oh, can you come from this microphone? Start talking. I'm like, and so, but the thing is I first thought was like, oh my gosh. Speaker 2:       12:19         Like I don't really don't talk about it clearly came to mind. Sydney is didn't those facebook lives you ever seen like a really good person, like a salesman because up to you talks to you like, wow, I'm a, your thing now. It's like because once you do facebook live, you get more, basically feel more confident. Think is the biggest use visit. When you feel more confident about the way you talk and you actually can look at someone in the eye and actually talked to them and really know that what you're talking about, actually, we'll give them the value actually is the biggest thing. One of the biggest things that I noticed is that when you feel confident, other people think you're competent and so if you know you're confident, other people think you're confident, you actually will sell more and people will pay more attention to you. Speaker 2:       12:57         Well, I love it. So again, if people will reach out to where they're going to get you a go to Christian would wear it on my facebook page and if you actually want the a link to go get your free book. It is. I'm a bit dot Lys a backslash to y, x m U, C y. So go get your name. One more time. So this is an affiliate promotion for those of you guys. What's going on right now? Christians trying to get you to go get a copy of expert secrets through his affiliate promotion so you can beat his brother. So he's using a Bentley Lake, probably not the best thing on a podcast, but it's okay. So go ahead one more time. So yeah, it's a bitly bit dot l y backslash to y, x, m U C y. So that is my link to go get your free book and that way you could actually, uh, I'll help me beat my brother also. Speaker 2:       13:48         That way you can find your own voice. It's a great little book to have. You don't know what to sell on a facebook live or even talking about. You don't have to even publish it. But anyways guys, go get that book. It's amazing, amazing, amazing. It helped a 70 year old find his voice and be able to feel more comfortable talking in front of thousands of people and be able to help them go through and actually do better with life. So I always guys, thank you for having me on here. Spend a lot of fun and uh, yeah, thank you guys. I love it. So again, thanks so much for listening. Check out this link. It'll be down in the show notes and follow up Christian on his facebook page at Christian Woodward. Thanks again everybody and we'll talk again soon. Speaker 3:       14:24         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me were I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Nik Robbins: Nik Robbins is a co-founder of Be Top Local - an online Advertising agency based out of Lehi, UT that serves over 120 medical offices nationwide, He is also the founder of Krusader Nation which is an online agency training course and has taught hundreds of others to start and grow their own marketing agencies. He has grown his agency to 3.5 million in the first  20 months by utilizing ClickFunnels and developing a bulletproof sales process to close high ticket clients. He currently oversees 18 employees at Be Top Local and is growing at a phenomenal pace. Recently he has launched the "Krusader Nation" which is an agency training course that is unlike any other. Tips and Tricks for You and Your Business: Specializing In One Thing: (7:32) Understanding Your Value: (16:57) Effectiveness of Running Trials: (19:30) Systems and Processes: Agency Building: (21:44) Embrace The Difficult Journey: (25:53) Quotable Moments: "It's okay to be specialized . That's what I want to tell everybody. You don't need to be everything to everybody. You don't want to be a master at everything. If you're working from your basement and your a Solopreneur, you aren't good at everything. Quit acting like you are. Get good at one thing." "Jack of all trades. Master of none." "Learn how to sell that one thing and go help one specific type of client and then once you start to grow, you build a team." Other Tidbits: Nik discusses his journey building his own online marketing agency and how he was able to excel so quickly. He speaks about team development and the importance of being great at one particular thing to get your business going on the right track. He has spent years intensely studying sales and personal development and is now focused on training others to improve their psychology and outlooks on life combined with creating a life of freedom online. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back. You get Speaker 2:     00:18       a double whammy here. You've got miles clipper. What's up guys? And myself, Dave Woodward. Most importantly though is our guests. We're super excited to bring on here. And so without any further ado, I want to inish guys to nick robins. Nick, welcome to the show. Awesome man. Happy to be here Dave. So the exciting thing for us is no miles is in charge of running all of their two comma club winners and all this craziness. We're just joking around about the fact that uh, so nick went from basically zero to seven figures through an agency model in 10 months and in the next 24 months or less, he'll be an eight figure. So we want to talk about that story. But the craziest thing though, Nick, is miles and I would like to hear a little bit about your history because I think people hear about these crazy success stories and how everyone's making millions of dollars online, but everything's well, I can't do it and I love your history and your backstory. If you don't mind just take a few minutes here and tell miles nine our audience about your backstory, where you came from and what's allowed you to get to the point where you can literally start at zero and get to two comma club status within 10 months. Speaker 3:     01:23       Yeah, absolutely man. Happy to share it. I think it's important to share with everyone dependent because everyone's in different spots in life, right? So in my early twenties, late teens, um, I had a really bad drug problem as well as drinking problem. There was a time in my life were over an 18 month period. I was arrested three times and including a dui and I still didn't get like, you know, a major wake up call or anything. It wasn't until I was actually given a book by Tony Robbins, who I'm actually in Chicago right now, uh, at a Tony Robbins event. That's why I'm in a hotel. Uh, you know, Speaker 2:     01:52       the kids were just there. What's that? My boys were so my son champion and partner here in Chicago. Speaker 3:     02:02       Awesome. I love it. Yep. I'm, I'm in here in Chicago. Best amazing event. Um, I read the book awaken the giant within from Tony Robbins when I was 19 years old and I'll never forget, sit in the back of the car is my buddies with driving up. And that changed my life because I had a lot of issues, a lot of problems growing up as far as you know, drugs, alcohol, failed relationships fail in college. I went to, I was a guy who took seven years to get a four year degree and went to, you know, six different community colleges in two universities in order to get to where I'm at, you know, but the biggest thing that's happened in humble unsatiable hunger and following the right types of people in order to get what you want in life. Speaker 2:     02:39       I love that. I think a fall in the right type of people. It's one of the main things we talked about a ton. Miles were really just talking about this the other day as far as who you associate with and that association really does change. Absolutely everything in your life. We have a ton of fun here in the office. We joke around a lot, but at the same time it's our core group that allows us the opportunity of a building Speaker 3:     02:59       and growing as quickly as we have. Yeah. And from my experience it's literally the most important thing, like literally because 10 years ago guest to us hang out with people who did drugs, drank all kinds of stuff, and then guess what? I started surrounding myself with over the last couple of years, people who are hustling, making money, serving others, creating value for others, building businesses, doing all kinds of things like that. And guess what's happened? My life has been ruined because of that and it. And it's so important as well because when I started my agency, right, um, I had quit my job, you know, and I was starting this whole online thing, what, 10 months with zero sales, zero six right before we found our actual agency model. And it wasn't until I got into the clickfunnels community and I want to make sure people understand that because like we've talked about two, two different, 10 month categories. Speaker 3:     03:45       One was 10 months from zero to seven figures. I think the other part is there was 10 months prior to that, zero, uh, basically 10 months of zero. Is that correct? Absolutely. So before we fit settled on the agency model, that actually started making money and where we went, I was a website designer, I was an seo guy, all kinds of stuff. And it wasn't until I actually came into Russell Brunson's world and found click funnels that I discovered the facebook ad agency model that we figured out and once we actually started working on that, that's when we went to over a million dollars in a 10 month period, you know, and, and it's spent 10 months of following the wrong types of people, the wrong groups. I didn't know what I was doing and it wasn't until I found some of these communities and started mentoring under other people and learning from other people that, you know, my life was changed in know, while I appreciate that I know that a miles has. We were just talking about this whole concept as far as agencies and we just rolled out the mother funnel which has taken forever. But one of the first things we're trying to identify as is what type of business people are in. And miles was talking about this whole concept as far as agencies. Speaker 4:     04:49       Yeah. No, I'm like, it's, you know, a lot of people are like, I don't have a product. I don't have have any information to sell or any of these, any of these things, but with the new monitor phone we've rolled out, there's all these templates and they're literally plug and play replacing an image and the headline and I think that that's going to benefit a lot of people looking to get in kind of the agency realm because I'm to start an agency, you know, there's a lot that goes into it, but you don't have to have your own product. You can help other people. We had west Bewley on just a few episodes ago and he was talking about. He's kind of has an agency model going on. He looks for three things and click clickfunnels. I'm sure you can attest to it. He looks for one that he can build a funnel for two, three hours a day or two. You only need to spend a few hours a month on it and then three a is profitable from the get go. And so, I mean, with click funnels and you can attest to it, it can really help someone kind of get an agency up and going off off the ground and probably see some of the same success, you know, that maybe not the same degree that you as as far as the million and 10 months. But getting that first win. Speaker 3:     05:53       Yeah, absolutely. Yeah. No, and it comes down to a point. The only challenge really is how do I sell local businesses on this? Because the fulfillment side of things between click funnels, the community people willing to help you out, facebook ads, the ease of it, the, the only challenge is literally trying to sell clients and get them to join you and pay you money in order to run those ads and get new customers in. But the great thing is we are literally doing what most. So I work with small, local, local businesses, right? I work with a lot of small businesses across America. What is the biggest struggle for most of all small businesses across America? Getting more customers. Right? And so it makes it so easy. So we've got something that's great that we can go sell to people and the fulfillment is so easy, man. Speaker 3:     06:39       Man, I, I can't say enough good things about click funnels. Nick, I want to. Two quick questions. The first one is I want to break down this whole agency model because this is a thing that everyone starts. It's becoming pretty rampant. Is Miles is going to test you right now and that is we have a lot of people say they're, they've got a digital agency but there's so many different facets of that agency that you can focus on. Sometimes it's an agency runs just facebook, others, it's an agency that focuses on creating funnels and another one is an agency that is based on helping systematize and existing product or service. Another one is helping them automate and take things to the next level. So when you talk about a digital agency from what you're doing right now, what, what's that mean? Yeah, absolutely. And that is a really important question because a lot of people screw up at the beginning when they're trying to start agencies because I helped coach what agency or you know, new agency owners and they try and be everything to everybody. Speaker 3:     07:32       They're an email marketing company, their website design, their seo, their facebook, their everything. My advice specialize and specialize so hardcore that you only are speaking to one specific type of client. And I want to give you an example. We made a million dollar company by selling one ad and one landing page, literally one image, one ad copy and one landing page, right? And it was for osteoarthritis of the knee using hyaluronic acid injections. That's how I can't even smell that. Still can't spell it, but it's so important to niche down and specialize. It's okay to specialized guys. That's what I want to tell everybody. It's like you don't need to be everything to everybody. You don't want to be a master at everything. If you're working from your basement and your a Solo Prenuer, you aren't good at everything. Like quit acting like you are. Get good at one thing. Speaker 3:     08:26       Learn how to sell that one thing and go help one specific type of client and then once you start to grow, you build a team. Sure you can add more services. Right? But so many people, they're the Jack of all trades. Quote always comes to my mind, you know, Jack of all trades, master of none. You've got to specialize. I'm going to lose even though I'm a better marketer than you know, a majority of the roof guys out there. I could probably be, I could learn the roofing industry and about a week I'm going to lose nine times out of 10 to the roofing consultant, the roofing marketing agency, because they're speaking the language, you know, even though I can figure it out because I understand marketing at this point, like you've got to, you've got to specialize in a niche. The niche, like not only do you want a niche, you want to niche down even deeper, right? Speaker 3:     09:08       So if you're working with plastic surgeons, you want to work with rhinoplasty, you know, like it really, really specific and it makes it so much easier to sell those clients from a to z. It makes it easier to sell, it makes it easier to prospect, and it also makes it easier to duplicate and scale your advertising and what you're actually creating for the specific clients. Oh my gosh, I love that. I mean from one, it echos everything. Todd and expert secrets as far as basically starting off with the three markets and going down to a son and I didn't plan this. I don't know if we're talking about secrets on his trip to Chicago. I love it there. There's two bucks. And then here's the other one which was also recommended at click funnels of ethics. So, but I think that's real important and that is too often even people in the digital marketing agency, they find themselves in a red ocean and they're going, I'm, I can't make any money. Speaker 3:     09:57       And maybe that's. Maybe that's what it was for the first 10 months of Zeros is if you're fighting their red ocean, there's just no opportunity. No. So how in the world did you decide on whatever that long word was that ended in arthritis as your niche? So that's a great question. So what I did, and it's super important for anybody who's looking to actually start a local business agency, you've got to find industries that buy leads, right? So not only to have to find issue the bylines and pay money for advertising. So I started looking through newspapers. I started looking through mailers, listening to radio TV and I kind of stumbled upon it, you know, I didn't know that it was hyaluronic acid, I just saw that there was a lot of people who are advertising for knee pain injection. So I had to go look at it. Speaker 3:     10:37       I'm like, what is this, you know? And so I got drawn to that because one of my mentors always told me, he's like, if you want to find the best prospects, the industries that buy leads and go in there and work with them, you know, don't worry about competition, you know, don't worry about competition if they're, if they're advertising for that means there's money to be made, which means you need to be in that industry. Right? And then it's down once you get in. So I kind of lucked upon it honestly. Like, I mean, we really did, it came up and one of the first calls I heard this hyaluronic acid procedure and they said there was a big insurance coverage so it's easier to close the leads, Blah Blah. And then I was like, you know what, I'm going all in on that. And I decided to really hyper specific focus in on it and worked out all right, I'd say 10 months, seven figures, that's, that's an okay return. Speaker 3:     11:28       That's not too mad about it. But as, as you brought up before, you know, I spent the previous 10 months when I was trying to do something, you know, an agency or whatever. And I had no, I had no client Avatar that I was working towards. I had no specific niche, I wasn't specialized. I was everything to everybody. I actually went to BNI groups, chamber of commerce stuff and I was told no by like 200 business owners to my face. I was even trying to sell an seo package for $499 a month or so, a million years. And I couldn't sell that, you know? And it wasn't until we literally niched down and got super specialized that I was able to have conversations with the business owner and talk business owner, the business owner and help them with everything. And they're like, Holy Shit, a marketing company, companies never spoke to me like this before. Speaker 3:     12:16       They've never, you know, use this terminology and it's been so beneficial. And we still stay very specialized today. We don't even know we're doing 4 million this year. Um, we still don't. We don't play outside of our route. And as such, valuable advice, I hope everyone is listening to catching onto that. I actually made the mistake that you talked about where I was literally just thinking any business owner when I first started my agency, Gosh, 10 plus years ago, before facebook, I thought at that time basically anybody know if they had a business. They were a client. And I remember my very first client was an amish furniture store and then he had absolutely no money and I was trying as far as they possibly could to save this company. And bottom line is I lost a ton of money and they ended up declaring bankruptcy and that was the end of that marketing. Speaker 3:     13:04       And one of the biggest things for anybody who's listening, who's working with an agency, be very, very wary of anybody who is not currently spending money in marketing dollars because they still have to be able to close the leads. So we actually qualify the business owners, right? Like we need to make sure they're spending money, we need to make sure that they're actually have a sales process. They know their close rates, things of that nature. Because there's so many people when they're getting started. Like, oh my uncle owns a flower shop down the road, you know? And maybe we can say, and it's like you never want to be the savior for the company. You know, as you say, like you don't ever want to say that because then all of a sudden they're going to be a nightmare to you and they're going to be texting you at all hours of the night and it's going to keep you up at night. Speaker 3:     13:47       And it's just, it's not worth it for a $500, thousand dollars management fee, you know, go find people that are already spending money and show them how to spend that money better. That's what it's all about. And right now it's all about going after traditional advertising, right? I mean the newspaper, TV, radio costs are through the roof. I'm not saying you can't get an Roi on those. You can, but they're through the roof and most people don't do it properly. And I always use this example in, in my groups and people I talked to in Oklahoma City for one Sunday run one, one full page answer in the Sunday run in Oklahoma City, got $15,000. Imagine what we can do with a $15,000 budget on facebook where give people like a billion leads using using click funnels van. So go out to people who are spending money. That's one of the biggest things I would tell anybody. Oh Man, I seriously, I hope you guys who are listening and taking, if you're driving the car, you need to pull over and take notes on this one because what you just said I think is so credit to things I picked up there. One is you have to understand there is a language with every single industry and the better you are at speaking that language, the easier it is for you to close that type of a business Speaker 2:     14:51       owner. The other thing which I think is so valuable what you just said, nick, and that is you know what their cost is for advertisements outside of online marketing because if you know that you know what type of leads and how much they already spent it, they're spending 15 grand. I think it goes a long way in a facebook ad campaign, let alone you know what the Roi is typically there. I mean it's really easy to go in and say, so you're spending $15,000, how many leads do you get out of that? How many of those are you call? I mean, it just opens up. It's a totally different conversation. So nick, it's so cool for me to see, I love people who have immersed themselves in their business as deeply as you have. Congratulations. Speaker 5:     15:30       Absolutely man. Well, it's been a long struggle. You know, it's been a roller coaster to figure this stuff out and I, you know, I do. Speaker 2:     15:39       So these basically sitting in a hotel room in Chicago, upw just finished internet crashes because he's just dropping so many value bombs, internet, they could not keep up with nick. So, uh, do you remember where we were? If not, Speaker 5:     15:51       I don't, but I will say something about ut upw in, in Chicago, and I will say, I want to say to all the listeners, focus on your mind and focus on your psychology. It is the most important gift that you could ever give yourself in regards to life. Man. Aaron knew your son was over here is the coolest thing ever. I wish I could have met up with them. I wish I'd known ahead of time because it's so important because without the right psychology, without the right mindset, you can't get anywhere. Of course you're not going to sound anything. You're not going to be able to grow, so that's what I got on that upw, is that. Speaker 2:     16:22       I love it. Yeah. So my son Parker or my other son, Chandler and his wife ran were both there. So anyways, let's go back to where we were and that is you were talking about here as far as not being the savior for these companies and situations where so many people, when they think of the agency model, they think I'm going to go out and I'm going to just. I'm sure there's somebody will take, take my business and it kind of goes back to what you just said is about mindset. That is I think when a lot of people start off in the agency model, they don't understand the true value which they're able to bring and so they think I just have to get a client and whoever it is, it doesn't matter. So if you don't mind, kind of pick things up there and let's go from there. Speaker 5:     16:57       Yeah, absolutely. So one of my, one of my main mentors in life, he has something that I love to say. He's like, look, if you're an online marketer, stop hanging out with other online marketers, you guys, you guys don't charge enough, you know, he's like, go hang out with the big agencies because what we don't understand that the value we provide is so strong, especially in this day and age compared to what the big agencies do. I mean, I was just talking with one of my, one of my buddies who met me out here in Chicago and he is, I'm bidding for multimillion dollar yearly deal with a big agency. The big agencies like boosting posts. There's no direct response. There's no tracking, there's no anything. And that's a big agency they're doing because they don't know what to do. So we don't understand the value that we provide. And as I was saying earlier, like the biggest need for small businesses in America is new customers and that's what we provide. You know? And so many people are so scared to talk to people about that and go do it. So it's important to know your value. And there's a big paradox because a lot of times when people are getting started, they feel more comfortable with, you know, small management fees and small businesses. But what's crazy is those are the hardest ones. Those are the ones that suck the life out of you. Speaker 4:     18:06       Oh yes. Speaker 5:     18:08       They suck the life out of you. When you work with someone who's got a big budget and that all they care about is metrics. It's all much easier. It's much easier. So it's like this weird paradox going on because we're nervous or scared, whatever. And they end up being the worst and then they get a bad experience. They might give up too early. Because the other thing I want to mention, just not giving up. You've got it. If you want to build a life from your own, if you want to build a life, bottom line marketing, build an agency role, things like that, it's going to take some work. It's going to take some ups and downs, you know, so you've got to be able to put up with rejection. You've got to not give in when you know you're told no things of that nature and focus on bigger clients and I'm going to take it back to what I said earlier. Some clients that are already spending money, that's what you want to focus on that as the biggest key and it's specifically in in a traditional world because you can be radio, TV, newspaper, all day, everyday, online unfp that good doubt being, you know, Speaker 4:     19:03       so miles. What do you think? I've been doing most of the talking. I'm gonna let you die down on this stuff here. Okay, well I'm fine. Diamond in the last time I said something when I was starting to sweat, talking too much. No, I think nick, I have a question for you as far as you know, I think a lot of people out there when they get started, they're trying to figure out what they're doing, but then they also want to get that first one. I think that first one is it builds momentum. That's how. I know you said you spent 10. We've had advice for people just starting out. What would your advice be to them to really find that balance of really diving in deep research as much as they can, but also getting that win as quickly as possible? Speaker 5:     19:38       Yeah, absolutely, and I think this is a great question and the two things I would recommend, and I might catch some flack, there might be some people's and gurus out there who would disagree with me on this, but I think that, you know, coming from the clickfunnels community, Russell Brunson, I think it's important. Run a trial, get results immediately, do it, do it cheap and get results. Go find somebody, family, friend within your network, offer them $500, whatever it might be, to connect you with business owners. Run a trial, guys like, I mean, get some results because it helps you in so many ways. One, it helps you get results for the client. It helps you build confidence in your sales process and it can help you sell, right? And you want to get testimonial videos. One of the most important things we can have, the 2018 is testimonial videos to help us sell our stuff. Speaker 5:     20:19       So I immediately reached out to friends, family, whoever you've got in gold, get some results, like get results. Okay. You don't have to sell a $10,000 management fee up front with no results. Like that's hard. It's, I, I'll be honest, it's hard, you know. So go run a trial, do something like that. And then people overlook networking events and at what BNI is and chamber of commerce can do, you know, especially getting started now, it's not always good. I spent several months, it'd be an and lost a lot of money and didn't do anything. But with the right process, with the ability to generate, you know, to run trials, things like that. It can be huge. So utilize your family and friends at work and I think a lot of people are afraid of doing that because of the mlm model, because of multilevel marketing. They don't want to ask their friends, but you've got to remember that we, we don't, we're never gonna make money unless we actually bring an Roi to our client. So we should probably go all in on that. Right? You know, we should probably bet on ourselves, you know, if we're going to sell marketing, hopefully we can make our clients money, you know, so p, I people overlook that. So networking and then family and friends. The two biggest things that immediately you can get started with Speaker 2:     21:27       fantastic women. Take it to the next level and that is, you've talked about this opportunity where you went zero to seven figures in 10 months and now you basically 10 x in ideally within the next 20 to 24 months. So what are you and what are other businesses who are already at seven figures? How do they get to eight? Speaker 5:     21:44       Yeah, that's a great question. Systems and processes. It is the one thing that I completely overlook. I'm a sales guy on the type of guy who wants to go fast and break shit and sell things really, really hard. And I actually broke our agency at one point, like literally I sold 35 clients over a two month period. To give you an example, we did $275,000 revenue in one month. Two months later we did 100,000 because we lost 60 clients in $175,000 a month because our operations, our systems, our processes were not in place. So the only thing I'm focused on right now because I'm better sales process that you know I can sell stuff for sure all day long is becoming a business operator, a business owner, somebody who can help the people in front of me and my employees. I've got 18 employees now do what they're supposed to do because that is by far my biggest headache. Speaker 5:     22:36       And then on top of that, it is this, this concept of continually dialing in your x factor, what makes you different and how do you make it so that when you bring a client on, they cannot leave you if they leave you, their business is going to just fall out. So to give you an example of that, so we run ads, we built funnels, we do email marketing lots, but we started a call for it recently in order to schedule appointments and get people in the door. So we can take that off our clients' hands. That right there, that's our x factor, you know, and we've got some hiccups along the way, but that's what we're really working towards and it's gonna make it so that if the client wants to leave us, all new patients are going to stop. They're done. We own everything. We own the funnels, we own the ad accounts, we own everything. So continually dialing that teeth in and you see that in big businesses all across the world. You know, apple is a perfect example. You know, if I wanted to switch from an iphone to an Android, I lose all my contacts. I lose so much stuff, you know. So that's really the biggest operator and then continually being more valuable to your client Speaker 2:     23:37       man. Value bombs left and right. Okay. Real quick, I'm going to. I'm reading this book right now. It's called play bigger. You haven't read it. You got to get this one. Speaker 5:     23:47       I have not read it. I'll pick it up right now. Speaker 4:     23:50       Honestly, it's, it's all about becoming a category king. It's been a game changer for me. I honestly, it is the best book I've ever read, uh, especially for where we are right now. Who is the author on that play bigger? The book is play bigger and the, there's four different authors a l ramp, Ramadan, Dave Peterson, Christopher lochhead and Kevin Maney. Speaker 5:     24:14       Okay, perfect. Yep. I'm going to get it right now. And one thing on books, Jessica W, we bring that up and you guys saw that I had two books literally with you right now. The more you learn, the more you earn. Okay. Do not use an excuse to not take action, but you must study constantly. One of the biggest things that I feel has been one of the biggest reasons why we've been able to get to kind of explode on the scene is I'm obsessive about getting better. I'm obsessing about learning. I read 100, a hundred books a year in and listened to hours and hours, dozens, hundreds of hours of training and continually getting better. And I've spent over a $100,000 out of my own pocket out of my own pocket and the last 18 months on mentorship and training courses. It is so important. The Roi you get on that is just indescribable and so many people think that learning ends once they're done with school or college or whatever and no wonder they don't actually have a big victory in life. Most people stay in the same spot. Go learn something. You can separate yourself from the field because most people are lazy. They really are. Speaker 4:     25:16       I teach my kids. The only thing I ever cared about is that they love to learn. I don't care what they do, but you have to love to learn. Well, Nick, I know you've got a ton of things going on. You've been so valuable to us and having you here. Any parting words from you? Miles literally unreal, like I can't wait to this episode drops so I can listen to it a couple times because Speaker 5:     25:33       just Speaker 4:     25:34       value bombs, gold nuggets in hopefully a lot of people will listen to this and take it to heart like you know, net net worth is in the network. The more you learn, the more you earn and really immerse yourself into anything that you have a passion for that you want to turn into kind of a career or an lifestyle. So nick was awesome, man. Speaker 5:     25:53       The only thing I want to leave with one more thing for anybody listening because I think everybody needs to hear this. This is not an easy journey. If we're literally trying to build a life of our own on our own terms as most of us here in the clickfunnels community do, it takes work. Okay? It's scary. It's scary to reach out to the business owner. It's scary to do certain things, but what scares me the most is working till I'm 65 years old and you know, maybe having a couple of years of my life while on my own terms. Right? That should scare you a hell of a lot more than reaching out to a business owner or starting your own business or are betting on yourself. Right? So I just want to give everyone a vote of confidence. You can do this. Anybody can do it. The people who are doing it are no better than you, they just are taking action that you're not willing to take, so get out there, take some action, bet on yourself, burned Speaker 2:     26:44       the boats and make it happen. That's all I got. Well, one last thing is I know I'm going to get hammered and if I don't tell it right now, people are going to be asking how do I get a hold of nick? So if you want to get a hold of nick is going to be at seven figure crusader nation. This is the facebook page, so go to facebook, look up, look up seven figure crusader, spelled with a k, k, r, u, s a, d, e r, so seven figure crusader nation. You can hook up with all his value bombs. Just drop here. He's doing them out there as well. Any other places that they should reach out to you yet? Nah, man. That's the best place. We got a facebook group, super active. I'm dropping all kinds of free stuff because this is a passion for me. Like I mean there's too many people are unhappy with their lives. What they're currently doing, let's raise everybody up. There's no competition in my eyes. Everybody. There's so much business out there. Let's go help other businesses makes more money. Let's utilize like funnels. Let's build some agencies and let's live life on our own terms for once. Let's go against everything that society taught us to believe and let's make it happen. I love it. Thank you so much nick. Enjoy your time in Chicago. We'll talk real soon, but you're got it. Thanks guys. Speaker 6:     27:47       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand dollars so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, I only just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dave Woodward reviews the importance of team building and breaks down how to efficiently design the right winning team. He refers to the latest superhero movies as a good comparison, and explains how every person has a particular set of skills he/she can use to flourish. What is your superpower? When building a team,  it is important to distinguish roles according to personal strengths. He talks about the benefits of attracting the right people to your project who share the same passion and believe in your project/vision. Dave believes power-teams are created when individuals come together, share the same goal, and all contribute in areas they are most passionate about. Are you ready to build a team of superheroes? Tips and Tricks for You and Your Business: Building A Dream Team (1:03) Replacing Yourself As A Business Owner (8:07) Quotable Moments: "First and foremost is you better be creating for yourself, your own power team. It's really super important that as you take a look at who you associate with, that you're attracting as many of the best people as you possibly can." "The faster you can replace yourself, the quicker you're gonna be able to get to the next level, whatever that next level might be." "The most important thing for you if you want to climb the corporate ladder fast is you've got to find your replacement. The problem most people have with finding the replacement is they feel like as soon as they replace themselves, they're going to no longer have a job." Other Tidbits: Dave Woodward reviews the importance of team building, attracting the right people to your project and breaks down how to efficiently design the right winning team. He refers to the latest superhero movies as a good comparison and believes power-teams are created when individuals come together, share the same goal, and all contribute in areas they are most passionate about. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward Speaker 2:     00:17       back. Everyone. This is kind of a different podcast is a little bit of things in review. What I mean by that is recently there've been a lot of movies that have come out and they've all been based around superheroes and this ideas for our super powers, whether you're looking at the avengers or DC or marvel or whatever it might be. And I want to Kinda relate this to building your own team and I take him if you've seen any of the movies recently. Last year they had justice league, uh, recently we've had the avengers infinity war and one that came up just not too long ago was ant man and the wasp. And I know you guys would probably think I'm going totally crazy here as far as what in the world does this have to do with marketing? Well, it has absolutely everything to do with it and that's what I want to share with you when you're looking at building your team. Speaker 2:     01:03       One of the things that comes across is what is everybody's super power? What is your superpower? What is your superpower? And the. I had the conversation the other day about Superhero Jealousy or superhero power jealousy, and it was kind of along the lines as far as ant man being frustrated with the wasp and the fact that you're stable flies you to do all these other crazy things, and he was like, why don't I have those powers that this just doesn't seem fair. And it's been an interesting thing is we've been looking here at kind of building a Dream Team with the internal agency here at click funnels. It's gotten to the point where I'm like, man, what is my. I'm almost hopeless that I find myself going. I think I've got a little, a superhero power, jealousy, envy going on. I mean you take a look at our team. Speaker 2:     01:50       We've got Julie who is just absolutely insanely amazing at time management organization and writing. I mean, this girl can get done more than anyone else I've ever known as fast as possible and yet it's just this crazy quality and Karen is just this phenomenal copywriter. You take a look at. Steven has been crushing as far as offer creation and funnel building and jake has got these mad skills as far as graphics and Nick's been doing these crazy things, pulling everything together literally out of the blue with funnels. And then you take a look at Dana derricks and he's got this dream, 100, these crushing and then you've got James who's just amazing at assistant and, and automation and making things happen. And Jada has now taken her and found her new skillset as far as writing these crazy, crazy storytelling, uh, emails and I take a look at Brent and he's got this amazing ability to be present and, and just so carrying things and I'm saying they're going, gosh, what in the heck am I doing? Speaker 2:     02:50       What is my problem? Why? What's my power? And it's been a kind of a fun conversation. Russell. I were there other day and I had this. I'm like, Geez, I feel like I've got superhero power envy and my only reason I'm bringing this up is twofold. First and foremost is you better be creating for yourself, your own power team. It's really super important that as you take a look at who you associate with, that you're. You're attracting as many of the best people as you possibly can. If you take a look at the the Justice League and how the Justice League was formed by bringing together. It wasn't just Batman. They brought in Superman and they bring it in wonder woman and Augmentin and all these people have their own different skillsets, but together they're so much better. I'll take a look. The vendors affinity towards same type of thing where you bringing in characters from all all over the world and galaxy and everything else, and my only reason I'm mentioning this is somehow I don't know all these characters as well as my kids do. Speaker 2:     03:48       I mean, my son Parker seems to know every single person's backstory, their superhero powers and all this crazy stuff, but the one thing I do know, and that is when you're looking at assembling your own team, you really need to make sure that you focus and bring in other people's strengths that you find a way of. So often you want to think, well, I'm just going to find someone who can just do a little bit of what I do and, and duplicated. Realize you don't want them to just duplicate. You want them to literally whatever. You're not good at bringing that person in first. So stop doing the things that you don't like to do. Bring that person in who's great at it. I suck at swimming. So first thing I ran, I, if I needed that would be aquaman because I need that super hero power. Speaker 2:     04:34       Um, I take a look at, uh, we've had the opportunity here in the last year, every fall I can live with creating different, a comic books and it's been fun kind of pulling together our different vendors, types of characters and things. As I take a look at a click funnels, a vendors group, it's we look at some of our affiliates and I remember taking a look at some of our very first affiliates who are our top affiliates and the way they were doing it, a semen. It was the very first one who really just crushed it because he has this amazing ability to be what he was first when it came to really getting out there with in the blogging community about a comparison between clickfunnels and that time, lucky pages, and so because of that, he was one of our top affiliates, but since then we've had four or five others go on to surpass him with their own superhero powers and I think it's important that you take a look when you're trying to assemble your own team. Speaker 2:     05:32       Find out who's great at things. It's one that you don't like to do or other things that you may not be as strong APP and don't be afraid to feel that by giving them control over that or the ability to do that, that you're any weaker and accomplishing that. One of the fun things we did on this last comment as we brought together the two comma club x coaches, uh, the, one of my favorite lines obviously came from, I think it was even justice league, where, you know, Batman's being questioned as far as, well, what's your superhero power? And Russell was so excited on this one. Basically say, well, I'm rich. And that happened to be a superpower that's got. Russell's got a million other superpowers. But that was kind of a fun one that we were talking about was just this idea that every single person has their own superhero power. Speaker 2:     06:18       And I think the problem I've seen in an organization, and you start bringing together all these amazing people, all of a sudden you start thinking, Gosh, I'm, I'm not that great are, I'm not as good as some of these other people. And you start comparing yourself to others. Realize one of the best abilities anyone can have is the ability to bring other superheroes together. And as you have that capacity to bring other superheroes together and allow them to excel and really accomplish even greater things. That is probably one of the strongest superhero powers that you could ever have, is the ability to assemble other superheroes, so as you're looking at building your team, make sure that one of the skillsets that you get very good at is identifying who's better or who can do things in a way that's more effective than you and attract them. Speaker 2:     07:07       Find ways of attracting them to your project, to your mission, to your passion. It's one of the things that Russell is amazing. That is the ability to attract quality people. The other thing is identify what is your superhero power? What are you really good at? And doubled down on that. Immerse yourself in finding ways of making that skill set even bigger and better and stronger so that you literally control and dominate that whole superhero power. So I know this is kind of a different podcast interview. I was a topic we had literally because of a movie that came out the other day, but I was. I've seen this in our facebook group. I've seen, as I've talked to others, we're all of a sudden as they start bringing something that their team, they start feeling like they're just not as good and all of a sudden it's this weird superhero power envy or jealousy thing that comes up and I just wanted to make sure you guys understand the importance of realizing the most critical piece is the ability to assemble the team. Speaker 2:     08:07       So bringing that team together, find out who they are. Double down on that and understand as a business owner, one of your most important things is to be able to replace yourself. I remember years ago and one of the very first advisor, the only job I really ever had when I was working for someone was in a large corporate insurance agency model where we were. We had literally thousands of agents across the country and it was fascinating to me as I was, you know, looking at different things, going up the career ladder and everything else. The Guy, my boss at that time, he said, you know Dave, the most important thing for you if you want to climb the corporate ladder fast is you've got to find your replacement, and he says, the problem most people have with finding the replacement is they feel like as soon as they replace themselves, they're going to no longer have a job. Speaker 2:     08:56       He says it's totally the opposite. He says, the faster you can replace yourself, the quicker you're gonna be able to get to the next level, whatever that next level might be. For you and I, my kids were out at a Tony Robbins event this last weekend that a upw and I've seen the same thing. It reminded me of a conversation that you know Tony had had with people years ago and someone basically said to Tony, you know, next year I'm going to be just where you at next year. I'm going to be exactly where you are, and he goes, great, fantastic. I think you should be just realized by the time you get to where I am, I will be 10 steps further ahead than you and realize that you're never going to be in a situation of of basically not having a skillset that isn't marketable or of not being able to get to that next level, so work on your own superhero power for getting, being jealous of others, and assemble your own avengers team. Have an amazing day and we'll talk to you soon. Speaker 3:     09:54       Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if there's people you like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Chef Keith Snow: Chef Keith Snow rose through the ranks to become Executive Chef at one of Colorado's premier ski resorts and now has his own Harvest Eating Youtube Channel that focuses on teaching people how to make local and seasonal cooking a way of life. He authored the best selling cookbook: The Harvest Eating Cookbook, and also runs The Harvest Eating Podcast. Keith talks about funnels, how he used his experiences and passion to create several online learning cooking courses, and discusses ways online culinary learning can change your life. His online learning platform, Tasty Education, uses video to provide detailed and niche-focuses instruction for people. Tips and Tricks for You and Your Business: Using Free Plus Shipping Offer As A Funnel Method (4:28) Creating A Continuity Offer Sales Model (11:15) Funnel Stacking For Profits (17:57) Quotable Moments: "If I can get them into more peoples' hands without losing too much money by doing this free plus shipping offer, I'm going to be creating a lot more customers too." "You have to go into this at the very beginning saying, am I trying to get customers or am I trying to get buyers?" "A lot of people just always feel like they have to start with the lead magnet. There's nothing better than starting with someone actually paying you money. So start with that." Other Tidbits: Chef Keith Snow discusses how he utilizes Click Funnels in his business model and he gives quality tips and tricks based off his own personal experiences. He talks about the specifics behind his online course and discusses the importance of food storage and culinary learning. He prides himself in getting people to understand their pantry should be filled with food! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back this day Speaker 2:     00:18         Woodward, I'm your host. This is funnel hacker radio and you guys are in for a real treat today. I have the op team having Keith snow, chef Keith snow on the show today and Keith is a guy, has been crushing it as a chef for years and years and he's had his own TV show. He's got his own products and everything else, but he's been just trying to figure out the best way of getting things online as far as or as far as ingredients and spices and everything else, and I talk to you about this funnel he's got that's going crazy, but most importantly some of the cool stuff that you're going to learn not only about funnels, but also about building your own survival pantry and some of the other cool stuff that he's doing in his business. So Keith, welcome to the show. Speaker 3:     00:58         Hey Dave. Thanks for having me. Speaker 2:     01:00         I'm so happy. So happy to have you write a little bit of an issue last time on the record is we're gonna make sure this one works. So what I want to do, if you don't mind, is tell people a little bit about this whole idea as far as harvest eating. What is it that, what's this whole harvest eating thing you've got? What is your funnel? How's it work? Speaker 3:     01:17         Sure. Well, harvest. Anything was a brand that I started back in 2005 and that was right when the farm to table movement started happening. Everybody was still eating some low carb food. Then Atkins Diet and all that. But I was on the forefront with slow food international and doing um, farm to table cuisine. So I put up a website I just left. I'm a big job out in Colorado as executive chef of a ski resort. So I started researching and cooking and doing a lot of stuff in regards to the farm to table movement. I was a little ahead of time because it didn't really start to hit until about 2009. But throughout that period, like you mentioned, that had, um, tv shows and eventually I had my own cookbook still on Amazon. It's the harvest ddn cookbook. During that time I got into selling some products, some spices and sauces. And it's, uh, it's been just a lot of fun since that. Okay. Speaker 2:     02:18         What has been on your own site? You've got a shopify store. I think we're on a, in fact one of our buddies over at Amazon selling machine or I guess amazing selling machine now. A correct things there. Uh, did a podcast interview with you awhile back and recommended you guys. You take a look at click funnels. So you've only been on the platform here for just about a month, six weeks or so. I want to tell people a little bit about where you were before and what's happened in the last six weeks. Speaker 3:     02:45         Sure. Well, I didn't want to take my products into traditional retail where they've always been in the past and I had hooked up with, you know, consultants and a guy who helps people with Amazon stores Speaker 3:     02:59         and we, we were talking back in 2015 and he helped me get into Amazon and then he asked me recently to come on the show again and I did and he mentioned something that I guess was pretty profound. He's like, have you ever heard free plus shipping offer? And of course I'd never heard of a free plus shipping offer. It No. Didn't know what he was talking about. And then, um, he said, yeah, it gives people a chance to try your product to get a new customer. Um, you know, you have to give the product away, but they cover the shipping, shipping and handling. It's a great way to build your list because my product cells, the repeat sales and the lifetime value of the customer is very, very strong. So you said you need to get on click funnels. And of course I'd never heard of click funnels either. Speaker 3:     03:43         Um, I thought a funnel was something you used to put oil in the car, but he said no, it's a, it's an internet thing and you can sell stuff and it works really well and it's different from a website. So anyway, while I was on the call with them, they promised to help me set it up and I'm, they said a visit click funnels and it took me, I don't know, week or so to um, I got the free trial, quick funnels and started messing around and they helped me with some of the steps inside. Um, but through that time I realized that you guys have just amazing support. I use all kinds of software as a service programs from autoresponders to web hosts, shopify, all these different things that I use. Okay. Kill you when you have a problem. It takes a day or so to get any a help. Speaker 3:     04:28         But with quick funnels, even though it can be a touch complicated in the beginning, there's such amazing support and I'm talking to support no two, three times a week and those guys are amazing. Creating videos for me and helping me. And I launched the first funnel and it was this free plus shipping offer and it's sitting right [email protected] and people can get a sample of one of our best selling spices and just pay for shipping. And then I had built a, a, an upsell offer for six jars, put it out there and just sent an email to my customer list and Whammo it started that day and that was like a mid June and I've been getting sales ever since. And what I'm noticing is that even though I give away the, the free jar, I'm getting a lot of people taking the upgrade. I've made a couple of hundred new customers since then and just the average ticket bigger then what I see it on shopify, like people will go there and they'll buy one or two jars. But I'm, I'm getting people, I'm buying the one and then buying six and then coming back and going right back to the bottle and taking another sample and buying six. So it's been a pretty cool Speaker 2:     05:46         good. I appreciate you sending me the spices. We've tried them over the weekend. Absolutely amazing. These are probably the best biases I've ever tasted. I can see why you've got such a, I think you told me last time you in like the 90, 92, 93 percent reorder rate, some crazy number like that. Yeah. Speaker 3:     06:04         It's insane. And people, people through the years, I've had customers since 2017, um, that are buying these in. They do not want to be without them and they just, Ah, they just love him. So that's why I thought, you know what, um, if I can get them into more peoples' hands without losing too much money by doing this free plus shipping offer, Speaker 3:     06:25         I'm going to be creating a lot more customers too. Market to, and to stay in touch with and uh, so far. Okay. It just works, you know, when you're, when you're doing it on Amazon, like I was, I mean, I have no control over the customer. I really can't email the customer. I don't know. I'm not allowed to send them off the site. So controlling the, uh, the, you know, the sales process and using something like click funnels, it's just a smart way to go and, and the software is really easy to use when you're building pages. I mean there's so many templates and it's drag and drop and I've used a lot of different, you know, squarespace wordpress, I mean, you name it, I've used it, but this is very easy to get the job done. Speaker 2:     07:08         Well, I appreciate your kind words, your testimonial. I want to talk more about your funnel right now and that is to try harvest eating.com. Highly recommend you guys go get these for one. Spices are absolutely amazing. I think you should fit not only the three northern Italian spice that you get by the way you mentioned as far as why. Why Italian spice? Why is that the first one instead of one of your barbecue spices or other things? Speaker 3:     07:31         Well, you know what I mean, I first started with that one back on June twelfth and that one really great and then people were contacting me on. I may have been a lot of the same people who knows, but people were contacting me on facebook saying, we want to try your steak seasoning, we want to try your Montana steak seasoning. I have three or four steak seasoning. So I then created a situation where people could choose one of three and uh, so they could go in there, they get a free spice and they just pick the one that they want. And that was working well too. Speaker 2:     08:03         Okay. Speaker 3:     08:03         But to be completely honest with you, I, I'm going to start having Amazon fulfill the, the free plus offers for me. I'm connecting my shopify store so that way it's okay. Mean when you get 30 orders in a day, all of a sudden you realize, wow, you're, you're a, you're in the shipping business. I want to be like Trey Lewellen, but I don't want to be a having a bunch of people hired for shipping. So what I've just done is I sent in a bunch of inventory to Amazon and then once they actually just got an email, they're checking it in today. Once it's all checked in, change the funnel to where the products are already built, I'll change it so people can pick up the one they want. But um, they were all going, you know, pretty equally. A lot of people are very familiar with. They like mine. Speaker 2:     08:54         I love. So the cool thing is, again, it's to ship, it's the two step order form, shipping, address and information on the front end. You didn't go to your range and you pay for the shipping a payment. There's an order form bump. It's a real low order form bump. It's like what was three 99, four 99 for the, uh, the video, Speaker 3:     09:14         I think it's three 99 for a series of right now it's 10 videos and I've got more of them than I'm editing, showing people how to use the spices because people through the years emailed me countless time. How do I use them, how do I use them? And I just, you know, I've got three, four decades of. I started cooking when I was 14 in restaurant. I'm 51 now, so I've been at the game a long time and I just thought, I mean, you put the spices on, you cook it, what is it? What do you need a recipe for? Why do you need instructions? But okay, you know, that's just me being an idiot because people, people need help with that. So I said, all right, that'll be my order bump. And I shot eight videos, edited those [inaudible] I do a lot of videos and then I um, started putting those for the order bump and a ton of people that have been taking them. Speaker 2:     10:04         No, I think it's great. I'm noticing basically even your free plus shipping prices. Six 99 even you're going to find there's not much difference. Twenty six, 99 and 99. I'd probably increased that to seven 99. Get an extra buck on the front end. Also on the three 99 on the video, how to bundle. I would, I would totally split test out on a much higher price point. Your take rate, I think you said is way above 40 percent on the video, right? Speaker 3:     10:29         Yeah. I think it's like 42 percent. Speaker 2:     10:32         That's honestly I would see about increasing that price point split, test that and see if you can get that into the eight, nine, $10 range, especially if it's you're getting 10 different videos or stuff about the spices and just play around with that. The cool thing is you go from there to the order form after the order form bump, the Oto is six of the spices and your take rate on that was phenomenal and I think the main thing I want people, you guys are listening to this realize that it's all a matter of split testing these things. Every price point and dollars and things they change and realize. You have to kind of go into this the very beginning saying, am I trying to get customers or am I trying to get buyers? I'm sorry, I'm trying to get just people are looking lucky. Loser. I really want buyers. That's the best thing about free plus shipping offers. You get that first dollar and that first dollar is the most important dollar because once they get that, then they'll continue to spend more and more and more with you. Obviously, Keith, you been in that situation to where you're seeing people are spending repeat dollars. Do you have a continuity offer on this? Speaker 3:     11:32         No, I am thinking about creating a continuity offer. When we talk about my online course, we'll talk about some continuity, but yes, planning on. I'm moving over a lot of my content to click funnels and then creating membership as part of this and letting them take that as an order bump to because there's a lot of that I don't have published. Yes. Dozens and dozens and dozens of videos and recipes that are very popular. So I'll probably create a continuity offer hopper with that. Um, yeah, I mean it's exciting looking at, um, my upsell is about 18 to 20 percent, 45 and a half percent on the order bump, so I think people would, um, go into some continuity as well. Speaker 2:     12:16         No, I think it's fantastic. So again, we're listening to understand the importance of getting someone. There's a big difference. A lot of people just always feel like they have to start with the lead magnet. There's nothing better than starting with someone actually paying you money. So start with that. I love what you've done on this aspect here. I would definitely keep that. Would take a look as far as increasing your prices. Uh, you're a premium product anyways. People are going to have any problem paying a little bit more for that kind of stuff. And then what I want to talk to you now about it. So now you've got this taste, this flavor for clickfunnels. You've gone ahead and you've started off with the free plus shipping product. You now have moved into a membership site. Tell people about what you're doing on the membership side. Speaker 3:     12:52         Sure. Well, I've got a, um, an online course. It's called food storage storage.com. And people can go there and they get a seven day free trial and after that it's $97 a year. And what the course is, oh, there's a lot of people that store food for emergencies for whatever zombies coming, but there's millions of people that store rice, beans, wheat, oats, you can buy the stuff in bulk. And then there's tons of people that are looking to lower their grocery bill. So I created this course, food storage fees. And what it does is it helps people, first of all, understand why everybody's pantry should be filled with food. Particularly if you have children. There's really no excuse not having food in there in case you know there's a power outage, a snow storm and ice storm or hurricane, whatever it might be. Hopefully we don't see a 2008 again, but a job loss. It could be an injury or anything like that can cause people a lot of stress. And if you've got a pantry full of food, the number one thing mess up is taken care of. It's insurance that you can eat. So I, I take people through why they need to store food, which foods to store. And then to date there's close to 60 videos showing people how to cook. Speaker 3:     14:09         Amazing foods, amazing recipes with very inexpensive food like rice and beans and wheat and oats and that has been a very successful course for me. Um, and people go on there and I can see who logs in and they log in all the time and they're just using the recipes and it's just been a great ride of course, but it's always been [email protected] and that's a pretty good service. But there's not a lot of, you know, like I called them up and said, hey, uh, what if somebody, you know, a lot of people aren't going to just spend $97, but can I get their email address? And then they said, yeah, you can, you can go to Zapier and you can create a zap and input this and you got to put in custom css code and you've got to call someone checklist Slovakia to program it and you know, all this kind of garbage. And in the end, um, there was just no easy way to collect email addresses. And I just find a lot of limitations on the, um, on the platform as far as the selling side, delivering the course materials quite well. So this is why after I saw the spice funnel taking off and saw how easy it was, I knew that I needed to build the, um, the, the selling effort through click funnels. So now that Speaker 3:     15:25         the chorus is sitting there at food storage fees that come with the free trial and um, you know, that's continuity there. It's $97 a year and there is just an incredible amount of video material for people to use. And you know, this course was originally designed for, um, you know, preppers and homesteaders and folks that store who, but what we found through the last couple years is that a lot of folks like moms that are looking to save money and families, um, that want to get out of debt. The whole Dave Ramsey crowd, uh, they have found the course and they use it. And I mean, I'm telling you right now, your buddies, if you need an extra $500 a month sitting in your pantry right now and I can guarantee you that if you eat at home or if you eat out and you start cooking at home and using the foods that are in this course, you will save a lot of money. And I, and I witnessed it for myself and we didn't suffer. And that was the important thing is the family loved it, the kids loved it. And they're exciting foods that I have in there. I mean, there's a lot of them. Speaker 2:     16:28         Ethnic Speaker 3:     16:29         cuisine. I'm looking inside the course. Speaker 2:     16:33         I'm just going to give you a couple of things. I mean to interrupt you on this one. So I grew up is that I'm a member of the church. Jesus Christ, Latter Day saints frequently knows Mormons. And so I, we've always been counseled to safe store food, you know, your supply of food and all this kind of stuff. And I remember growing up and having like dried milk, powdered milk was like the worst thing in the world. It was like just terrible, terrible, and I remember seeing all this stuff and I've even, I've got tons of food we've restored and typically it's been this freeze dried stuff that we bought on this. I bought from some, some supplier online and we never ever use it and so I was going through this thing. I'm actually looking here. You've got spiced corn pudding, a Thai fried rice, potato cakes, Korean barbecue beef. Then it's in Chili with beans, salt, cod potato cakes. I'm going, I never had any of that kind of stuff at all when we're looking at. Speaker 3:     17:25         Right. Speaker 2:     17:26         And I can guarantee that freeze dried stuff doesn't taste even half as good as these pictures look. So I'm really kind of impressed as far as what you've done. But I want to find out from, from a, from a funnel standpoint, if a person comes in on the seven day free trial, how many of them are actually, uh, taking the $97 per your membership? Speaker 3:     17:46         Well, to be honest, I don't have a lot of data because I really just. I'm just put it up. I mean, it's only been up a day or so and I have not marketed to it yet, so I don't have a lot of data Speaker 2:     17:57         that's not a problem. I think the great thing about, and really what I hope people who are listening will take away his. You're doing what we refer to as far as funnel stacking, where you've found one funnel on the front end, which is your free plus shipping offer. You're getting customers and your clients over there. You're making money on, you're acquiring these customers really at a profit and then you're turning around and introduce them, how to actually consume what you just sent them, which is just a brilliant model and I think it's fantastic. It's so you take a look who's ever listened to realized that one of the best things to do to really enhance it from a funnel stack is whatever product you're offering on the front end, you try to find some product they can purchase. They will actually teach them how to consume what they just purchased. It's been great for us. If you take a look at click funnels, we did the exact same thing with funnel Fridays where we go ahead and our funnel Fridays every single week, Jim Edwards and Russell get on and basically teach people, build a funnel for people on exactly how to use click funnels. You're doing it and they're actually paying you for it. So congrats. I think that's awesome. Speaker 3:     18:59         Yeah, no, I couldn't agree more and I'm, I'm a person that, you know, when those guys told me about click funnels, I immediately went and got Russell's book and read through it and um, I wanted to see exactly how you guys run your funnels and I've got to click funnels. Tee shirts. Alright. A tee shirt. The other day I went to a party and I had on like quickly tee shirts and uh, yeah, I wasn't as in your net. Well you're not in Salt Lake City, Utah and Idaho, but I was up in Salt Lake City and this guy, I walked in and he goes, oh, you're a click funnel. What's that? It was pretty interesting, but that's neat how you guys, um, how you brand yourself. Okay. Yeah, Speaker 3:     19:41         yeah, I'm finding that with the spices this funnel is giving, giving me a lot more control over the customer and it's allowing me to suggest different things and kind of keeping them, I want them to say no before they leave and this is a great way to do it. So I've got a feeling that the food storage course is going to do real well here and if people go to food storage fees.com, they can get a good idea of what's in there because there's quite a few videos that are just on the sales page and those are full length videos they can watch. But it's interesting and this has been something that, uh, that the course has done really well, particularly when I do an interview. Like I've done some pretty big radio interviews and um, you know, it's really, it's really produced. So I'm very hopeful that I can build it up and I think this is the way to do it with. Speaker 2:     20:35         Well, I appreciate that. Well, we look forward to following up with you probably in a year or so. And Sienna, senior status. I love having people who are brand new to click funnels are just getting started and using this kind of case they will follow up in about a year, see kind of where things are, but for those you guys who are listening to understand, again, the whole idea here is make sure you, you realize the principal, you kind of funnel stack the great thing that keats been doing here as I mentioned earlier, as he's as one funnel, which is basically a free plus shipping offer, acquiring customers at a profit and then turning around and communicating directly with them and introducing them into way to consume their product through his a membership course. So take a look at, try harvest eating.com. The links will be down in the show notes and then also take a [email protected] and take a look at that. You'll kind of see the funnels that he's using and how things are working for them and most importantly a applied to your own business. See how things are going there. Keith, as we get close to wrapping things up, any parting words? Speaker 3:     21:31         No, just um, I would advise people to, you know, if they have anything to sell, whether it be information or products, you know, stores are great, Amazon is great, but um, you know, if you're on Amazon and I know because I'm in the Amazon community, a lot of forums and facebook groups, they can drop you in a moment's notice and I know people that were $50,000 a month on Amazon one day, one day, the next day they have no income, so this is really smart way to do it and sure you can just do an online store, but this gives you a lot more control and your average ticket goes up. So I would definitely advise people to look into quick funnels and the cost of it and the support that you get it, you know, it's, it's a winter. So, Speaker 2:     22:16         so much. Keith, I appreciate it. Have a great day. Hey Dave, thanks a lot. Speaker 4:     22:21         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Loyd Hale: Loyd Hale is the CEO of Modoma Health and Wellness, and currently owns medically directed health and wellness clinics in Dallas, Texas, specializing in physical medicine and rehabilitation. The clinics combine the benefits of massage with the medical practicality of physical therapy. A member of the prestigious 2 comma club and 8- figure award winner; Loyd discusses how to discover, integrate, and optimize using funnels for lead generation and model building aimed for practice growth. Tips and Tricks for You and Your Business: Lead Generation Model And Facebook Ads: (4:43) Lifetime Value Of Clients: (11:33) Incorporating Clients Into Your Business Model: (14:35) Finding The Right People To Fill The Right Holes (20:03) Quotable Moments: "It always comes down to whoever can spend the most acquiring customers wins." "What would it look like if holistic practitioners were at the forefront of medicine." "Don't waste money on facebook ads that aren't working for you!" Other Tidbits: Loyd discusses how he was able to develop four integrated clinics using a multidisciplinary approach to treating patients. He talks about his journey to the prestigious 2-comma club and what has changed since the beginning. Loyd also passes on great tips about lead generation and advice to pursuing entrepreneurs. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back. Speaker 2:   00:18       This is funnel hacker radio. We're kind of on a new little toy car. I bought miles and he's going to help you with the interview as well. Um, my name's Dave Woodward, but the most important person is the one we're bringing on right now. I want to introduce you to one of our winners. He actually happens to be our newest eight figure award winner. And let me introduce you to the CEO of Madonna, Mr Dr. and Mr. which I go by here. Mr. Mr. Mr Lloyd here. Welcome to the show man. Speaker 3:   00:45       Hey, thanks for having me. I'm excited for this. Actually Speaker 2:   00:49       this is gonna be a lot of fun for us. So I tell people a little bit about your background. Did Isaac, chiropractor everything else and kind of what in the world are using clickfunnels for? Speaker 3:   00:59       Yeah, we will. First we use clickfunnels for like lead generation and then coming in for like a new patient, a promotion. And then really how I started was I, I'm actually not a chiropractor too, a lot of people, so we actually own a, an MSO is a management service organization and then uh, so the short of it is I uh, didn't know what I wanted to do with my life. Speaker 2:   01:27       Join the crowd. A lot of us are in that same situation, not knowing. Speaker 3:   01:31       So, um, I uh, I've seen him at a conference at school. My wife said, hey, you should probably volunteer somewhere to see if you like it. And I was like, well that's probably smart. And then so I volunteered there and then through the process, a big surgery, the marketing, they're now really liked that. I really saw that I liked the business side of it more in creating kind of an infrastructure so that other people can help people, you know, I saw kind of the compound result of creating a business that could satisfy that, you know, instead of actually being the provider that actually did the treatment, whatever it was. And so, um, you know, I started developing the site idea about incorporating, integrating, like doing an integrated clinic where you incorporate massage, stem cell there, you know, just stuff like that. And then it's uh, you know, we opened the first one about five years ago and I, uh, it was just me and my business partner and then it just kinda snowballed. Now we have four locations, like in the Dallas, Fort Worth area, and then this year, but hopefully next year we'll start franchising it too. So we're, we're getting geared up for that too. We actually have a james frill coming in next week to help us with our systems. Speaker 2:   02:50       Oh, fantastic. Speaker 3:   02:52       Yeah. Right, right. Yeah, I'm super excited about that. I'm trying not to like create like change anything right now. Speaker 2:   03:05       So basically the business model is, so it's the traditional chiropractic and then you've added massage. And what else did you add to it to cut the audio broke up there? Speaker 3:   03:14       Yeah, no, it's um, w we don't actually do chiropractic at all. Oh really? Speaker 2:   03:20       I'm so sorry. For some reason I got on this chiropractic kick, right? Speaker 3:   03:23       Apologize. Oh No, no, no, no, no, um, no because I came from a chiropractic background. Uh, that's what. No, it's just a no, it's physical therapy and Rehab and then we incorporate a massage into it too. Oh cool. So it's just kind of a, I, I, I worked at this wellness clinic that they, he sold this color that was like 150 bucks and like no one wanted to buy it, you know, and then when they did buy it, like it hurt their neck. So I was like, well why don't we sell like a mock, moderately priced pillow that actually people would use people just love like the environment, like massage, spa environment. So I was like, well this way we can really kind of emphasize that, that personalized care component. And so that's where it's evolved in integrated medicine. We created a framework is a discovery, integrate, optimize, and it's a. So at the center of that we put the person at the center of care, you know, so everything's really personalized to their specific needs, you know. Speaker 2:   04:34       So like on that are you, is a lot of this paid for by insurance? It's all cash and carry type of staff, both. It's a hybrid hybrid. Get and are you looking obviously as far as the franchise before we talked about the franchise thing, let's kind of go back with your current model. Obviously we're looking right now and behind you it's a two comma club plaques. So you've already hit the had. What'd you do first? Hit the first million, Speaker 3:   05:00       um, spend a lot of money on facebook. Speaker 2:   05:05       So you driving facebook ads in the application or they come in Speaker 3:   05:11       is often for a new client, new patient, special new. We actually call people clients before they actually start care, you know, because when we do, we have a massage component where there would, there's not any kind of medical oversight so they can get a massage with without that. And so when they're initiating with us, we typically just call it a of them a client. Speaker 2:   05:35       So what's the lead Gen model then? You're going from facebook ad, what are they, what's the first thing you're targeting Speaker 3:   05:41       the targeting as in what kind of person that. No, as far as the funnel, what's, where are you going to a landing page and they opt in there and then they go to what are they opting in for? A new client special, like an introductory like massage package. Yep. And then, uh, they go to, they don't pay for it there. Then you go to the scheduling page and then they request the appointment and then you know, if they, you know, so every step on the process. So if they drop out of it, there's a contingency, you know, we do a lot of text messaging. Okay. So if they opt in, the don't go to the light, you know, don't opt in, like don't actually request the appointment, then there's, we're pushing them to request, you know, and if they don't, uh, if they request and then we're pushing them to show. So we created kind of a methodology like, so like we said, you know, we won't call it different things. So it's kind of like we say no and push to request and that would be our play for that, you know. And so like every step, you know, we systemize it and you know, less holes Speaker 2:   06:51       for some reason I got the lawnmower, decided to landscape cut the grass anyway, so I want to kind of make sure. So if people are listening here, the idea then is you're taking them on a facebook ad. What's the demographic you're typically targeting then? Is it a female from a massage type of thing? You go and male and female? Speaker 3:   07:07       Yeah. We've always struggled with guys getting guys in. So a lot of times the women will like a added. They're hooked on the post and that's how we get guys in more than anything we don't, I don't even, I just do all to women. Okay. All right. Best what age group? Yeah, too many. What we usually do 28 to 64. Speaker 2:   07:30       Okay. So basically we between 28 to 64 to come in for a free massage or Speaker 3:   07:36       it's 49 bucks or nine bucks. I think we're going to raise the price actually to. I think it's probably too cheap because we don't want to be the cheapest. Speaker 2:   07:48       So they come in for the 49 bucks a what? What software are you using as far as the texting or using twillio? Skipio what do you typically use Speaker 3:   07:55       your phone? What does it fix your phone? Yeah. Speaker 2:   08:01       And then, so the followup that is through text or you also do an email and messenger? Speaker 3:   08:06       Uh, no, no, I've tried to play with Messenger. I just technically we could but the numbers didn't bear out to focus on it and the text messaging seems to be the best for us maybe for a local business. You know, so I, that's what my assumption was. I was trying to get messaging to work hardcore. I spent a lot of time and money and I just couldn't get it to work. I had this whole idea what I was trying to like get people to opt into messenger and then had this like health tips daily, you know, every other, you know, it just wasn't. Finally I just say, okay, enough's enough. I can't. Speaker 2:   08:41       So you bought your follow up then is through text at. Walk me through the rest of the funnel. So they come in, basically they sign up for a free client massage type of thing. Forty nine bucks. Speaker 3:   08:51       Yeah. So then they have a console with our, uh, with our wellness. We call them wellness coordinators and then they do, it feels like it's a good fit, you know, then they'll do introduce our medical staff there and they'll do like a traditional, like orthopedic exam, you see see what muscle imbalances, you know, anybody like anybody would know essentially that because anything about that. And then based off that we develop a care plan for them and then our wellness coordinator goes over it, incorporates the insurance and whatever the out of pocket would be. And then where the sale happens, Levy on patient education. Really not really a hard push type of sales type of thing that we try to focus on that, you know, so a lot of people just don't understand how the other normal sitting at a desk all day is going to affect them. Speaker 3:   09:46       And I think, well I have a crick in my, you know, like I need to go get a massage and I had a crick in my neck. That's kind of what, you know, it's like, well there's like repetitive injury happening right there, you know, so that's something that you can diagnose and that's something that can be treatable and you know, and then if you're can't change your job, you know, then there's something that, there's a wellness component of that that needs to be had to make sure that your function properly. You know, I'm sitting here adjusting my posture as I'm saying it. I'm like, no, everybody does it. Everybody. I actually bought it. So speaking of little gidgets and gadgets on facebook, I saw this little thing that you put in the middle of your back and it's supposed to trip. And I've learned that his act does absolutely no good if it sits on the desk and not on your back. Speaker 3:   10:34       Right, right. Well, you'd be surprised that we didn't talk about this. And they're like, oh yeah, yeah, yeah. I find myself adjusting. I'm like, Oh, I have a question for you because taking a step back, you said right now you're targeting only females and then they ended like tagging their spouse or boyfriend or a guy that they know. Would you say is the percentage of female to male ratio coming in for the. Yeah, it's probably 70, 30, 80 slash 20. I mean it's very high in a female. Okay. But you guys pretty quickly not to waste money on a demographic that wasn't paying attention to the ads and letting the demographic retargeting. Right, right, right, right, right. I was just interested in kind of how that works there. So thank you. So a lot of money spent on ads that weren't producing and then you look at the insights and like, okay, it's all female. Speaker 3:   11:33       Let's maybe just walk me through as far as kind of what the, what's the lifetime value of that client? They're basically coming in at $49 bucks. What's, first of all, what's it cost to acquire that customer? Uh, estimate we are good with $200 acquisition cost then a 250. But our life, like on average is about $3,500. We estimate some, you know, some more, some less. I mean I was looking at the numbers the other day. There's somebody because they did a bunch of stuff that means it was chronic. So this is not, this is super unusual, but I think there one lady that needed like $50,000 worth of stuff. So I mean Shit, you know. But on average we see about 35 Speaker 2:   12:19       did. That's crazy. That's pretty good. I'll take that 10 to 15 next. All Day long. Yeah. Yeah. Great. Ron. Speaker 3:   12:26       Well, and then allows us to kind of know like, because our basic or you know, like a massage envy is our basically our, you know, we're competitors with them. That's the, I mean technically we're not done functionally from a market standpoint. That's our nearest competitor. And so, uh, you know, I can spend when they, I think their massages are like 49, 69 bucks. So for a membership or something like that. So I can spend more money to acquire a customer and they can then they would make a whole year when I come from, you know what I'm saying? So it's like, you know, it just makes more sense to do it this way. You know, Speaker 2:   13:08       man, I hope people are listening to understand that. And it's always comes down to whoever can spend the most. Acquire a customer wins the game. Yeah, right. It's always been that way. All of a sudden you'll find that a student massage envy is going to be referring to your clients because it's cheaper for them. Yeah. Oh, right, right, right. So you went from one clinic, not a four, four or five and helped me understand kind of your idea as far as why go to the franchise. Speaker 3:   13:36       Oh, just because um, um, what do you think? It's because of that I want to. So okay. So really the long and the short of it is I want to in some small way like affect healthcare, you know, like, so people kind of at least like I, I, I had this consultant when we first started that like basically said like what, what, what would it look like if like holistic practitioners that are at the forefront of medicine, you know, shocked me how like self centered it was to think that okay, just to clinics and you know, I'm good, you know, like, you know, and that'd be a lot easier to manage. And then I watched it, I watched this documentary, I think it was on pbs and it was basically this phd. He figured out how to like slow down dementia and Alzheimer's and it was basically like extra size in nutrition petition Medicare and medical pay for it. Speaker 3:   14:35       And his, his rationale was like, well it needs to be profitable for the doctors to do it. And so like, if I can create a model, like a holistic model that puts the patient at the center and effect in some, maybe in some small way how healthcare is perceived, that's like, that's my end, you know? And then a byproduct of that would be, yeah, make a bunch of money. Right. You know, so, so that's what I mean. And that's why I feel super passionate about this is because, you know, at the end, you know, people might think, well, it's just the massage, you're just doing this, you know, it's like, yeah, but it's like the same thing with the pillow analogy. I'm want to give them something they want and then hopefully that's the domino that affects how they look at their health in general, you know, so like, as we evolve as a company too, we want to incorporate more and more of those aspects of that, you know. Speaker 3:   15:26       So, uh, and that's why we're, we started a gym because right now the, the, uh, right now it's more manual therapy, like in like a less active things. But the gym is to help us kind of figure out what our niches in that in the more active category, you know, incorporating the medical into that aspect of it too, you know, somebody. Is The gym part of the exact same facility or is it a separate place? Well, we have one location that is, has a, has a gym and like the massage and wellness component of it too. And that's where we're figuring out like what, how we're gonna how are we going to innovate in that way incorporating medical into it, you know, it's kind of like a playground for us to figure that out. Speaker 2:   16:11       I love it. Yeah. You have your own little skunk works built in. Speaker 3:   16:15       Yeah, yeah, yeah. What just happened to be that, that location was going to cost us the same amount of money to build out just for the massage. We've got a great deal on that location. So we just figured, hey, let's take the plunge. And then, then you find out how much like gym equipment is Speaker 2:   16:33       like $250,000 later. You're like, I'll do this to figure this out now. That's fantastic. So you basically got one comma club last year, you just now reached out and cross through 10 million now. It's kind of what, what took you from where you were to where you are now? Speaker 3:   16:54       Yeah, the combination of the four locations and then help optimize in that process and then getting more exact numbers. And I spend, you know, I spent a lot of money on facebook. I spend probably 40 grand a month on facebook, you know, and now we have a marketing team, you know, you're scaling scaling it. So, uh, what are, what are some of the things you've learned through the scaling aspect? Uh, well I mean a defer to James about that, but. Speaker 3:   17:27       No, but, uh, I would, I know to me it's just that people are super important and for me I think the biggest challenge for me, I see a because last year we opened two locations, move our original location to a new place that's more a, it looks like more of our friend what a franchise will look like. And so for me, I just realized how much I was like falling short as a CEO, not creating a framework so that people can function independently of myself, you know. So, and then also, I mean I think it's also, you know, the kind of the counter side of that too is like I couldn't in good conscience just let them handle something without them, like really understanding our vision too. So I have to create a framework in which those things can happen, you know, embedded in with the vision, you know. So that's why, that's why I was just like, okay, we need to reach out to Jameson a figure this out, you know. So Speaker 2:   18:22       No, I love that. That's I think and my entrepreneurial journey. That's the one thing I've realized that there was many times where I was the biggest obstacle in the, of that was as the CEO, I wasn't in a situation to where I was willing to let go of things. And then other times when I did let go of it, I didn't give those people always giving things to know and understanding that really where we wanted to go. All of a sudden I got frustrated with them and they're going, dude, you never told us anything. He just basically said run with it. Yeah. Right, right, right, right. Speaker 3:   18:54       Yeah. To me and also our hiring process presses evolved like, so like we really want people to be kind of like willing to catch the vision for Speaker 3:   19:07       can be a tendency to, for entrepreneurs just like, okay, plugging this hole with this person, they're a warm body, you know, when really I'd rather just maybe slow down and find the right person. And we've incorporated a lot of testing, personality testing and you know, um, and so, and then also you get better at hiring too, you kinda can sniff that out. So it's, I mean this is my first company I've ever owned, so it's like the evolution of how I'm thinking about things. And you know, which is nice though, I don't know how other people. I don't know how the people that just do a business to make money, I don't know how they would want to know the creative juices flow a lot more when you're passionate about it and you have a vision for something to and so then now you can connect that vision when you're hiring someone like okay, are they going to fit in that you know, are going to fit in that kind of like for that, Speaker 2:   20:00       say it one more time. I think it would fit in that part. Speaker 3:   20:03       No, so I mean if you have a vision, right? So like now you can find the right person to fit where you want to go to not just for that job, you know? So because I mean I'm one person, I know a lot of people. I'm not like, I'm not like the Super Smart, you know, I'm not, you know what I'm saying? It's really more of like that passion about like, and I get very creative when it's connected to that. I've tried to make money in the past just to make money and I just was not good at it. You know, I wouldn't call myself an entrepreneur, you know, like, I mean, I think maybe on the outside looking in I can see that, but I don't, I just more of a creative problem solver in relationship to this vision that we have, like how do I get from point a to point b, you know, the most effective way possible. You know, so. Speaker 2:   20:53       Well I appreciate that. I know that's a, as we've looked at at hiring staff here, that's the main thing we've really tried to do is to find the very best people and if we have to move them around as far as the right seat on the bus, we'll do that. It's getting the right person then trying to find a person to fill a hole. Speaker 3:   21:11       Yeah. Right, right. Yeah. Good degree is. It was, it was an eye opening book for me. Yeah. Speaker 2:   21:18       I also think it's interesting to. You don't consider yourself an entrepreneur and yet at the same time you're extremely passionate about solving a problem. To me, that's really what entrepreneurs do. They see a problem that's out there. They're going, you know what? I am extremely passionate about solving that problem myself, but for all the lives of the people that's going to bless and to me, Speaker 3:   21:39       you gave me chills when you said it. Honestly. That's what honestly, that's what it is, right? But you want to affect those people and how like the kind of like goodwill hunting was like, he was in there having that interview with that guy and he was like, well, if I take this job, I'm going to be doing this, like doing this and it's going to affect my friend here and he's going to do all. I was just like, man, just to think of the people that could possibly be affected by, you know, in their lives, change in some positive way. You know? That's amazing to me. Speaker 2:   22:10       You know, I, again, I get chills every time I think about. It's kind of our whole passion with clickfunnels. Everything else is free and entrepreneurs conference whatever it is they really, truly want. And I think the first thing obviously is that financial freedom you guys mentioned. I see the same path for a lot of us. We start off going, I got to put food on my table. I don't care what it takes. I got to get that covered. As soon as that's covered, it's like, okay, what do I really want to do? And that's where you start going out facility. Again, massive congratulations to you at all that you've done. Obviously getting their two comma club plaque is a super cool award over 320 now, but more importantly, I think miles was number 19. Number 21. Hey, first person to get our favorite number two 2121 fate. It was fate. Your 21st person to actually get over $10,000,000 through a funnel. So a congratulations, but we're super excited for you. Yeah, appreciate it. Thanks a lot. Well, Lord, if people wanted to reach out to you, what's the best place or how should they reach out to you? Speaker 3:   23:09       Yeah, I started a private facebook group. You can check it out. He'll have healthcare professionals, gross secrets, and then um, you know, if you go in there, I said I'll put a template in there of like our process so you can check it out and see. So, Speaker 2:   23:23       and for those of you don't understand how spelled healthcare like me, I did health space care. It's actually healthcare with no spaces and it comes up real fast that way. Well look, thanks so much, but anything else miles? No, I've got my question answered. Don't waste money on facebook ads that aren't working for you working in. It's simple when you think about it. You don't just do stuff that works and forget everything else. Exactly. Congratulations, but you appreciate it. Speaker 4:   23:59       Okay. Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Why Dave Decided to talk to Carolina Millan: Carolina Millan is an Entrepreneur, Speaker, Investor and Digital Marketing Consultant from Chile. She started online in 2008, but it wasn’t until 2012 that she had her major breakthrough online with affiliate marketing. After years of trying program after program she cracked the code to making money online and now travels around the World, living life, working with clients, creating online training programs and hosting workshops. She's the host of the podcast- Beyond The Hustle. She’s also the founder of Social Ads Agency and Al Cuadrado Marketing & Branding, where she and her team provide Digital Marketing and Social Media Management & Growth services. She is a member of the prestigious 2-Comma Club. Tips and Tricks for You and Your Business: Affiliate Marketing: The Do’s and Dont’s (5:27) Free Strategies (10:12) Pay Traffic Sources (13:42) Carolina’s Podcast Branding (16:50) Coaching Strategies and Importance (22:22) Quotable Moments: "It's really simple to set yourself apart by being yourself, creating some valuable content, and then recommending something." "There are always ways to add more value and be able to monetize the leads, but again, always figure out how to add value first before asking for the sell." Other Tidbits: Carolina helps people discover the true value in their brands by tailoring it to their desire. She discusses strategies on coaching, building and running funnels, facebooks ads, email marketing and much more. Carolina speaks about her journey to reaching the 2-comma club and reflects on what she has accomplished up to this point in her career. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. This is going to be a lot of fun today. Uh, I've been trying to get Speaker 2:       00:22         this woman on my show up for ever and she's so busy. You've got so much stuff going on. So you guys are in for a massive tree. I want to introduce you guys driving to Milan. Malcolm. Speaker 3:       00:31         Hey Dave. Thank you for having me. Speaker 2:       00:33         So we have something in common now and that is, I don't know if you know, uh, my oldest son, Chandler just got married and he married a Chilean. Speaker 3:       00:40         I had no idea. Congratulations. Great. Speaker 2:       00:44         It was a great choice. Super excited. And so a Francisca Benevidez. I'm going to have to learn Spanish now. Are you ever coming to killer? Then? You know what, we'll have to talk more about that later, but the answer is going to be obviously yes, at some point for sure. I just don't know when she's talked a ton about it. She lived down in Santiago and a couple of other places and again, it's place. It's becoming much more near and dear to my heart all of the time and we've talked about expanding click funnels into the Latin Marta anyways, and again. It's a ton of fun. We're excited about that. There's such a huge opportunity, huge opportunity for the whole digital marketing space. Again, it's, I know you've done a ton in that market. You're a huge affiliate marketer. You've done tons of two comma club winner with click funnels and just such an honor to have you on the show. So thank you so much for taking the time. Speaker 3:       01:33         Thank you dave. Speaker 2:       01:34         So want to find out, first of all, tell people a little bit about your background. I know you've, uh, you've done a lot. You've got a podcast right now. You're on podcast is beyond the hustle.com. You've interviewed some huge people, Gary Vee, and I know grant cardone you've been bugging the crap out of me to get Russell on the show. I know that we will, but uh, it's one of those things where, again, I'm just so I'm happy to see your success, but I don't know if I want other people to know what you've done, so if you don't mind just take a few minutes and kind of introduce yourself to our audience. Speaker 3:       02:07         Yes, for sure. So, well, as you said, I'm from Chile and I have been doing digital marketing for the past 10 years or so when I was at my first job, my first and last job. I'm very glad for that and I was really fresh out of university. I was really, I was ready to become another brick in the wall, you know, get a job, a work until I get old and retire and Blah, Blah Blah when really out of the blue it was a colleague at work that approached me about a multilevel marketing thing and I had never heard about it. I was like, hmm, what is this thing? Oh yeah, it's like herbalife, but it's different. Okay, sure. Um, and so that was really my first approach at doing something for myself like my entire life. While I was at at university, I never ever tried to do anything related to entrepreneurship. I was too shy. I am. I hated speaking on stage or in front of people. Like really? I was really different and so I'm really grateful for that experience even though I didn't do well at all with that business. Speaker 2:       03:22         That's important for people to understand and know that you know what that's okay. And most important is it's that effort. It's what you learned about yourself. I love network marketing because it's probably one of the first entrees and a lot of people have into their own business. So I think it's great. Speaker 3:       03:36         Exactly. Like I think it's the easiest way to get a taste of what it's like to be independent. And so I'm super grateful for the experience. I learned a lot. I learned what not to do, especially because, because really where the girl who started me into this, she had no idea what she was doing. She was making lists of friends and family and stuff like that. Um, and luckily I went on Google and that's how I discovered a bunch of gurus that I still follow today, uh, who were talking about how to do network marketing the right way and they were talking about attraction marketing and all of this brand new concepts for me. And I dive deeper into it. I got on social media, I started building my personal brand, my first blog in 2009. I'm in Spanish at the time. I wasn't getting into the English market yet even though I always loved the language. Speaker 3:       04:25         And, and slowly I started making a name for myself locally here in Chile. I started getting interviewed by newspapers. Hey, so you're doing this twitter saying what is it, how do you do it? How do you have so many followers? So like, well, I just add value. I just, you know, I just post things that I find interesting and I share them with people and they reshare them and they follow me and stuff. Um, and that's how I started. And then a couple of years later I was able to quit my job because I had a few clients, I wasn't even trying to get clients, but a few people saw me doing social media and doing it well and they asked me for help. So I said, sure, I can help you with your twitter with your facebook. And that's how I started really. And, um, I'm, I'm really glad for that because that opened a lot of other doors for me. Um, I discovered a lot of things that I didn't know were possible to do online. Right. For me, the Internet was for entertainment research. Speaker 2:       05:22         Well, I want to dive in and talk about one of the things I saw on your blog that you spoke at affiliate summit west. Speaker 3:       05:29         Um, yeah. In, in Las Vegas in January. Now I'm speaking in, in New York in July. Yes. Speaker 2:       05:34         So for those people who aren't familiar with affiliate summit is a huge event. Uh, they have an east coast or the West Coast, New York and Vegas once a, basically a spring or a January event and typically October in the summertime. And the cool thing about is they typically only bring on people who are big affiliates who can help other people become affiliates. So the people who are listening to understand marketing, clickfunnels has their own affiliate program where you actually, we pay you to basically promote click funnels, similar to how other Amazon, anyone else basically pay people who basically byproducts or things through them and every product or every company will have a lot of different affiliate type of marketing. You've done an amazing job at affiliate marketing and so if you don't mind, how does a person from Chile all of a sudden get the stage in one of the biggest stages for affiliate marketing in and then not only does an amazing job in January, but gets invited back to speak at the New York one. So tell people about your experience to feel like marketing. What are the things that you've done? One of the things that work and affiliate marketing and obviously telling people those things. Yeah, Speaker 3:       06:37         absolutely. Yeah. So well, my first approach at affiliate marketing, I again like with with network marketing, I didn't know what I was doing. I was just grabbing links, posting them around, um, but then it was what I said before about the whole concept of attraction marketing. That's what's made the difference for me building a personal brand where instead of spamming people with affiliate links, right? Oh, hey, buy this software because it's so great, you know, uh, or buy this ebook or whatever. Instead of doing that and trying to get people to buy right away, you first add value to them. You either write a blog post about it, you make a video about it, you tell people about it, you add value, teach them something, and then you can recommend whether it's something that you made yourself, your own course, your own program or an affiliate marketing platform such as with click funnels has, which by the way recently I made my first 10,000 in commissions with click funnels without even trying that much. So I'm like, okay, I gotta take this more seriously. Speaker 2:       07:37         You really do because I want when I want to promote and basically have you pay for one of your cars. So that'd be good. Speaker 3:       07:42         I want see it. Trust me, I have a plan I haven't thought so. That's really, and for me with affiliate marketing, I have to promote something that I've tried myself first because you can go on a ton of websites such as clickbank, Jv, zoo, and the bunch of others. You can find whatever you want and get an affiliate link and then posted around the Internet and get a commission, but it's so much more powerful and it really sets you apart when you have tried the software that Ebook, the program, um, and then you can speak from experience and genuinely recommended to people because people are looking for that. People are looking for people they can trust. Uh, there's just so much going on on the Internet that it's really simple to set yourself apart by being yourself, creating some valuable content and then recommending something. And of course, paid traffic place of really important role there. For me, I've made a lot of sales and affiliate marketing organically through youtube and other avenues. But when you, when you mix that with paid traffic, that's when you get a really, really good combination. Speaker 2:       08:50         Oh, I love it. So tell people I want to, if you don't mind, give people just a few ideas of what they can do for free if they don't have a budget and then later we'll talk about as far as patriotic, but if you don't have a budget. So first of all, I can't thank you enough for clarifying. One of the things that drives huge pet peeve of mine when it comes to affiliate marketing and that is I see a lot of people who think that they're just going to go find out whatever the best converting product is and that's what they're going to try to promote. There's, I think in today's world, authenticity and transparency is so critical and if you can say that, listen, I'm using this, I know it and it's funny. I've, of the 62 cars that we've given away, not one of those people has been an affiliate who doesn't have. It, doesn't use click funnels and I think that it kind of goes to if you want real success, you have to own use and, and really consume the product that you're promoting. So I appreciate your clarifying that. Speaker 3:       09:38         Yeah, definitely because it's a huge misconception. People are always looking at what's the best offer, you know, what's the best offer to promote, what pays the most money that's not, that's not where your focus should be. It should be in, first of all, is it valuable because there could be a bunch of things paying really good money, but they're not good, they're not valued and, and then if you're not even using it, it's just not sustainable for you to promote something you don't believe in. Right. It's just for me, it has to be, you have to be authentic no matter what. Like that's very important for me. Speaker 2:       10:12         I appreciate that. So what are some of the free strategies that affiliate could use? Speaker 3:       10:16         Yeah, so for me, what has worked really well has been youtube. I mentioned, I mentioned it casually, I've been doing youtube videos on my first videos are not worth mentioning but been on, you'd have in a youth center the same way. It's like looking at an old photo album. So I, I've been on youtube since it started, like since before Google bought it, so 2005. Um, and I, I got on youtube just to watch, you know, music videos and stuff like that, but I started uploading my own videos around 2010 and those are the embarrassing videos that are still there. Uh, and mostly what I deal with youtube is I follow a lot of Gary v's advice, right? I do, I document a lot of what I do and I've been doing a Vlog. Um, and I upload a lot of videos where I teach something, so if I learned something new or implement something new and it works for me, I have a little whiteboard and then I go and I teach people stuff. Speaker 3:       11:20         People love videos where they can learn something where they feel they're getting value from you in, in a, in a classroom type of way, like literally with a, with a whiteboard or a blackboard. And they love that. They also, people love tutorials as well. I know when I started my podcast it was, there were so many things I had to learn that were brand new for me. So I, I did it. And then I went ahead and I met a podcast tutorial and I, Hey, this is how you start your podcast, right? Little things like that that you can do for free and that establish you as an expert in your field. So I have videos like that, tutorials, I have videos also. I do have a lot of lifestyle videos where I'm traveling and I'm sharing with people nice places where I go so that they see them walking the talk, right? Speaker 3:       12:08         Hey. So I talk about lifestyle and having a better designing your life, having a better life. I'm out there doing that, right? I'm investing in experiences and I'm investing in seminars, you know, uh, so all of those things, I document them, I make videos about them and then I upload them. And that's, that's probably the best free way that you can use today that you can leverage today to get traffic. So affiliate link in that to actually make money. So the cool thing about youtube is that now you can put links in the videos with this feature called Youtube cards. So you can actually talk about something and have a link pop up in the corner of the video, like, hey, check, check out this program or click here to learn more or something, uh, that works really well to generate leads. And, and then of course you have the description of the video and then if you have, you know, in the description, you can put a clickable link as well to whatever it is you're talking about in the video. Speaker 3:       13:05         I just have a call to action in the video and tell people, hey, the lincolns isn't the description. Um, if you know how to edit video, you can also just put the video, the link in the video so people see it and then they can type it on their browser. Uh, there's so many ways to get your affiliate link in there. Um, and the more, the more content you upload, the more consistent you are a, if you post your youtube video also in instagram and facebook and you blog about it on your website, et Cetera, you give it more distribution and then you have more options with more people seeing it. And finding it of course. So that's something that has worked for me really well. Speaker 2:       13:43         I think that's awesome. So Youtube has been probably one of the biggest things for you that you made mention of as far as if a person wants to go out and take those videos and they either use the videos or other assets to do paid traffic. What are some of the paid traffic sources of your funding that work real well from an affiliate standpoint? Speaker 3:       14:00         [inaudible] for me it has been mostly facebook advertising and Instagram, right? A lot of my ads, we put them on both platforms because you can do that directly from facebook. And, and what I do many times is I create shorter versions of the youtube video to go on a facebook ad, um, because people's attention span on facebook is lower than youtube because people go on youtube to watch videos on facebook. People do multiple things, so they're not willing to spend every. Depends on the video, but on average they're not going to watch more than two, three minutes. And that's already pushing it a bit. So I either cut parts of videos and just put a section of it and then I invite people hate watch the full video on youtube if I want to send them to my youtube channel that I, that's what I would do with a paid ad or if I'm inviting them, let's say a Webinar, I'm hosting a Webinar for something, I will create a video especially for that, especially for facebook, for facebook ad me introducing myself really briefly keep it under 90 seconds and just invite people to a special training where I'm going to be talking about this, this and this. Speaker 3:       15:10         Get the link register now. So I do that a lot for you too. Sorry for facebook advertising where I create videos especially for that. And I think the same video would also work on youtube if you wanted to do paid ads on Youtube, which I haven't done a whole lot of yet. Um, but the, the logic is pretty much the same. You know, you have a quick video invite people to something and have the call to action. Get them on the funnel, click the link and register. And there you can have either an affiliate opportunity that you're promoting or Webinar or a free Ebook, a free report, a video series. I mean there's just so many options, so many things you can do. So. Speaker 2:       15:48         So I'm paid stuff. You're always taking them typically to a landing page where you're capturing their information for follow up later. Speaker 3:       15:53         Exactly. And I either I do a lot of funnels where after they opt in I immediately have something to offer them right away. So if they opted in for something for free, hey check your email, your ebooks going to be there soon, but you know, stay with me for a few minutes because I have something else to share with you. And then I sell them something else or also in the followup sequence, invite them later to a webinar or something. So there's, there are always ways to add more value and be able to monetize the leads. But again, always figured out how to add value first before Speaker 2:       16:29         asking for the sale. That's been one thing that I've seen a lot of people have a lot of success with these days is actually putting on the thank you page, an offer a certain. Basically you're congratulating you. I know it's going to be in your email, all that stuff, but by the way, almost their thank you page almost becomes like an Oto page. Speaker 3:       16:47         That's exactly what I do and it works really well if you establish that trust and that rapport with people. Speaker 2:       16:53         That's fantastic. Well, I'm curious, you obviously do a lot right now with your pot, with your podcast, beyond the hustle. Are you using that to what? What's your purpose behind using the podcast are using that to sell affiliate products? Are you using it for your own products? What's the purpose behind that podcast Speaker 3:       17:07         for now? Like when I first started the the purpose lists too for branding really to to have presence in that platform because I had never had a podcast and I. I've been seeing how so many people are getting into it and I thought, okay, it's time that I get there and so for me it was a matter of branding myself even more. I'm not really selling anything there yet as I don't have like enough of a big audience yet to be able to sell anything I've. Maybe I could, but I wanted like the first few episodes to be just about the value and the few calls to action that I have. There are, Hey, follow me on instagram or hey, if you enjoyed it, leave me a five star review. A little things like that for now. But eventually of course I would love to go down the road as you know, with John Lee Dumas has been able to achieve with this podcast. Speaker 3:       18:01         Right. People like that where, where he's making a very good income every month from it and he's very transparent about it. Um, but, but yeah, at first is for me to and also to connect my audience with the people that I've been able to meet because I feel super grateful that I've, that I've been able to meet Russell on first name basis and Gary Vee on a first name basis, John Lee Dumas as well, like, um, and so I feel very blessed about that and being able to, to connect with my audience with them and ask them questions that questions that sometimes might be different than what, than what most people ask. And I always asked my subscribers and my followers, hey, do you have a question for this person? And I, I always ask questions from other people with my own questions, but I have sometimes a couple. Um, but, but yeah, it was, it was for me it was, it was looking for another way to add value and eventually being able to monetize it. That will be awesome. But for now it's, my main focus is getting, getting more subscribers, adding more value in getting more listeners and, and see what happens. Well, one of the things people always want to know is what in the world did you do to get to the two Comma Club status? Speaker 3:       19:10         Well, I did. Um, I did a combination of things because when I apply, who was, I think the rules were, I think the rules changed after that we started validating a much, much worse. Yeah, I think you guys got a little more strict with them, but when I applied it was not just one funnel necessarily. I had like two or three funnels and they all together. They did a little over a million dollars. So it was my coaching funnel, uh, was my event funnel and then it was affiliate marketing. So putting all those things together was a little over a million. I remember I sent all the screenshots and everything. Um, and that's how I did it, but it took me a little while. I mean, I was, when I started using click funnels seriously at the beginning of 2015, I had an account in 2014 that I was playing around with. Um, but I, I remember when I, the first time I met Russell was on a cruise. We were both on, uh, on, on the marketers cruise. Yeah. It was really funny because, uh, I have no idea he was going to be there. And I remember I was, I was looking. Is that Russell brand's? Oh my God, it's Russell Brunson. I have to go say hello. Speaker 3:       20:23         And um, and then, uh, and then he invited me to promote dotcom secrets. Like he gave me a flyer, hey, I've wrote a book and this is not, you know, nobody knows about it yet, but you know, here's a flyer for it so you can sign up as affiliate. I was so excited. We even did a video, a little video on the cruise ship together to promote DOTCOM secrets. Yeah, that's how I also made it on that leaderboard. Congratulations. Yeah. So, um, that's how I started really using click funnels where I met Russell there and I loved it. I've been using it ever since. And like I said, mostly it's been thanks to my coaching programs, my affiliate marketing promotions and yeah, that's how I got into the club and, and really it's been because I've always implemented what I learn in my own thing before I teach it, that I've been able to get some, some really good coaching clients and I've been able to put together some, some small events because a lot of people skip that step. They learned something and they want to teach it right away. I'm like, wait, you got to try it first, see if it works. And then you can teach. So yeah. Speaker 2:       21:33         Local in Chile or are they international? Where do you do most of your events? Speaker 3:       21:37         I've never done an event in chiller though. Surprisingly I've done, I've done a couple events in the US and one in London, in Europe, but I've, like you were saying earlier, there's so much potential in this market and I spent a lot of years doing content only in English because I thought there's no money in South America, nobody's going to buy this. And then at the beginning of last year I decided to branch out again. All right, let's do some stuff in Spanish. And whoa. I was blown away. Like there is so much demand and honestly not enough good offers. Speaker 2:       22:18         I think that's really critical. So tell me, as we kind of get close to wrapping things up here, I wanted to find out on your coaching program, what is it that you're actually coaching people? Speaker 3:       22:27         Well, I, I coach people on, on several things, but mainly I'm building funnels. I help people build their funnel. Like I like doing things with people as opposed to for them. Like I really want people to learn how to build their funnels. So I teach them that. I teach them how to run facebook ads. I teach them how to be good on video. So, you know, sometimes I have people who fly in all the way to Chile to work with me and I get my video team and we do branding videos for them, stuff like that. Um, I also work with people on, for example, our email marketing, their copywriting sales letters, uh, and, and when people are a little bit more, um, you know, at a stage where they still don't even know what they want to sell. Then I helped him with, you know, discovering what is it that they want to sell. Speaker 3:       23:15         Do you want to do affiliate marketing or do you want to do your own thing? Like let's, let's see what your personal brand would look like. What is your message, right? So starting a little bit from the, from the basics, what's your mindset, the right mindset that you need in order to do this? Um, and then with people who are more advanced and we go straight to, okay, let's build a new funnel and you have this offer, let's build a new offer, the Ebook, the, okay, what's your event funnel going to look like, your webinar. I help people build a Webinar. Slides learned much from Russell in that regard. So those are some of the things that I hope people do. Speaker 2:       23:50         So tell me, how do you get people into your coaching funnel then? Speaker 3:       23:55         It's built on click funnels. I have, I have a website called work with Carolina that common and when people go there they can see some testimonials and stuff and learn a little more, a little more about it. And then I have my application form there and everything. That's how they get in. I don't usually advertise it because, you know, I let people come in through different ways and then they either click on it because they find that on my main website or they find that at the footer of my emails because I don't like, I like being selective as well with the people that I work with. So really if they did the effort to find my coaching funnel, they really want, they really want to work with me then. But yeah, it's um, it's, it's something where if you want to advertise your coaching, I think it's much better to start with something of a lower ticket. Like start with an, with an online course like that. Those are the things where I do my ads and then when people come in from my marketing courses or affiliate marketing things or they enjoy my membership, then those people are highly qualified to do one on one coaching because that's something where you know, it's bigger investment, so you want to work with people who are serious and who you know already want to follow you and learn from you. So Speaker 2:       25:16         I love it. I think one of the things that you have mentioned there, which I know you've done an extremely great job of is you typically have in a lot of you email followup sequences and bother your pages. There's always other products or services they can buy through you. I think it's a great way of just having that always out there to for who knows how many times they're going to click on it, but all of a sudden it's like, you know what I do. I want to work with Carolina and boom, there's the click. So the fact that you have that in all your email sequences is a really cool thing. So congratulations on utilizing that tactic. Speaker 3:       25:45         Yeah, yeah. I always have on all of my emails, there's always a ps, whatever it is, there's always my sign out, my signature. Then there's my work with catalina that come with the bottom up without any call to action, but there is a ps, the ps, I always have a call to action. It could be, Hey, follow me on instagram, subscribe to my youtube channel. I opened up two new spots in my one on one mentoring program. Apply here. I always have something, but because I try to make sure that in the actual email, even if I'm promoting something else, uh, that I add some value that I tell a story, that I share something so that then people are happy to get to the PS and click on whatever it is that I, that I have there. And I think that's a really good strategy. And I got that mostly from Frank Kern. He always has a ps. Speaker 2:       26:37         Well, if people want to reach out to you and get ahold of you, what's the best way to do that? Speaker 3:       26:41         Uh, probably the best is I'm on social media really on twitter or instagram. It's at Catalina, Megan. Megan is m I l l a n just like, you know the dog whisperer. Spelled the same. It's the same last name. You know, people have people in the US, they always call me Carolina Milan. But uh, the, the, the double l is, it sounds like that. So instagram and, and also from my website, 39 midland.net or work with, um, I always, I was trying to respond to people and just, you know, I love talking to people, engaging with people who have seen me somewhere. It's always, it's always a great. Well, thanks so much. It was great having you on the show. I wish you all the best. And again, I look forward to one of these days actually brightened up in your neck of the woods down in Chile. That will be amazing. Please let me know in advance because I'd love to and we can show you guys around. Love it. Thanks so much. Thank you for having me. Speaker 4:       27:44         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on Itunes, it means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Chandler Woodward: Chandler Woodward has joined the podcast to discuss his personal journey into the entrepreneurial world.  Chandler speaks about the major decision he made to dropout of college to start his own online business agency. He discusses some of the hardships he has encountered along the way; both emotionally and financially. Chandler now runs Legendary Marketers Project which is geared to help those aspiring entrepreneurs and businesses formulate new strategies for brand promotion by helping businesses unearth their best content. He is also the host of- The College Entrepreneur Podcast, which he started while in college. Tips and Tricks for You and Your Business: Overcoming Emotional Hurdles (7:57) Having and Losing Clients (18:05) Project Development: Legendary Marketers (22:22) Quotable Moments: "Try, get out there and publish and keep moving. You will find out you have moved a lot further than you thought you were." "If I can make more than my professors, than I have the right to dropout of college." "It’s ok to have a job while you are trying to get your entrepreneur stuff going." "The reason why people aren’t successful enough is because they don’t try enough, they don’t fail enough." Other Tidbits: Chandler discusses with his Father, Dave, about his  journey from dropping out of college to running his first business agency. He elaborates on the importance of pursuing your passion and gaining experience in your field of choice. Chandler also introduces his latest project, Legendary Marketers;  and his vision moving forward. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back Speaker 2:     00:18         funnel, lack of radio. This is going to be one of those weird, very weird, a kind of surreal podcasts. Weird for me because I actually have the opportunity of introducing you to someone who I've known his entire life who has been a huge blessing in my life and actually was one of the very first people who started helping me on this whole funnel hacker radio podcast. So without any additional introduction, let me introduce you to my son, Chandler Woodward. Jen, welcome to the show. Hey, what's up? Thank you so much. Debt. This is weird. It's so funny. I'm actually. This is a zoom call we're doing. I'm watching him at his house and I'm in. My office were usually. He would have been sitting behind over my left shoulder here when he first started. He got home from his mission about two years ago serving mission for our church and I put them to work right away and one of the great things was he just took to this whole marketing thing and so I've got so much I could say about him, but what is it that I want to make sure that we kind of take this in a direction that is beneficial for all of you guys who are listening and that is I want to let you know what's going to happen here in the next few weeks and why I wanted to bring chandler on to share some of the crazy emotions that he went through that you're going to be able to see when we launched the funnel hacking live a, our funnel hacking live tickets will go on sale and about two, two, three weeks in time that you're hearing this. Speaker 2:     01:38         And with that, what you're going to see is a video and the guys who create this video for us, data is the most amazing videographer in the world. He has this ability to capture emotion, just raw, raw, pure emotion, and so he sent this video to us about a week and a half ago and I saw it and I, I started to get all emotional. I started on, well in my eyes were like all of a sudden sweating out of my tear ducts. I'm like, what's going on? And what's happening is I'm sitting there watching my son Chandler. It's admitted to 17 and 18 of the video where he was at funnel hacking live last year and Dan caught him at a point where you could see all this emotion and the part that's so exciting for me. One, it's my son and as a dad it's super cool, but the other thing is it he had. Speaker 2:     02:28         It was just the epitome of everybody who's going through this journey, this craziness that's happening. So I've talked too long. What I'd like to do is turn the time over you, Chandler have, how do you kind of tell people a little bit about your story, where you're at, and then I'll come in for additional questions that are awesome. Yeah, so basically as I got home from my mission and I got into this whole marketing game and got into this whole entire digital online space and started going after and I was in college and basically his whole life marketing kind of this whole Speaker 3:     03:00         marketing journeys kind of destroyed my life, but it also is helped my life click funnels. I guess. Long story short, I came home and I was going to college and was doing all this. A lot of a lot of your videos, dads as a hearing these people's stories of like how possible was the make money online and all this kinds of crazy things and I was like, okay, what if I try this out for myself? And I was trying little things, little things and I remember it was in Vegas last year and last year and we were sitting there with a with Alex or Moz out sharp and all these guys and their brand Uli and all these people and I was looking around. They're super successful. I'm wondering, I'm just asking this question like what should I be doing to be able to progress the most in this all my business? Speaker 3:     03:49         They're like, what? What are you doing now? I'm like, I'm going to college and kind of like tiptoeing this stuff and brandon rights and next year it's like, dude, why are you in college? And I was like, that's what I'm supposed to do. Right? And he's like, no, get out of there as soon as you can. And then I went to, I brought my now wife to a viral video and last September and she met who loves and also hates at the same time because he's the one that pushed me off the edge to actually go and drop out of college. He gave me the whole entire kinda structured everything to go about it and just gave me this vision of like really what an entrepreneur is and how they, how they can act, how they can be emotions of just like going to college, like working really hard, but no one actually really realize what I was doing at home. Speaker 3:     04:36         That was a lot of my friends would go out and go to parties and dances, all this kind of stuff on Fridays and Saturdays that'd be kind of stuck in a house kind of stuff and did some side things. Um, and so yeah, I ended up a business online business and agency and started doing that for a lot of local services and I'm actually, the funny thing about it was to be able to drop out of college. I came to you data and you said, Kate, you're not dropping out of college. And I was like, why not? You said you don't have a thing yet, you need to, you need something to drop out. And so he said take as much. So I loaded up my whole schedule up. I was like, I'm either going to graduate super fast or I'm a drop out this semester. And so I loaded up like huge long credits of classes and was going on. And as I started my agency as well, and the goal of this whole thing was if I could make my professors, then I have the right to drop out of college. And it was going down and I was like, Hey, what's the average, the average number? I was like, Hey, that's what I'm shooting for it. And at the end of the year I was like, I did it. Awesome. Sweet. And then dropped out of college. And this is the first year I've been and it's been awesome. Speaker 3:     05:48         Obviously I know your story extremely well. Most people, they understand the emotions that behind that obviously there's a my wife, your mom and the other side Speaker 2:     05:58         of in the world have you done to our son. And I think the part I want to make sure you had, I want you to convey to people right now is you're 22 just got married. You're trying to decide what the heck you're going to do. You and I spoke at a Byu where you were going to school in Provo, Utah at the entrepreneurial class. You're taking drop out. I actually drove a nick greer who is the CEO of skipio and also as the was your professor. He and I drove together to the class and I remember sitting there as he and I were driving to to teach. He's like, are you really going to allow your son to drop out of school? I said, you know, nick, it's not up to me. I mean, it's, it's his choice. He goes, I've never seen a parent though. Speaker 2:     06:42         Supportive of it. Why are you? Why are you doing that? I said, you don't for me, Nick. All I care about is I want to make sure that my kids have the skillsets that project that they can use throughout the rest of their life to always make money and provide for their families. I had, I was in a situation where I grew up with my dad was an attorney. My mom was a nurse. School was an absolute necessity. I have a master's degree in exercise physiology, which I've done absolutely nothing with. I have posted a postgraduate work and physical therapy, which I did nothing with and so I had the conversation with Nixon, you know what, Nick for me, if I can, if my, if he doesn't know what he wants and he hasn't figured that out. I don't want them to stay in school to figure that out and network and grow, but at the same time, if he knows what he wants and this isn't going to help them get there, then I'm okay with it. Speaker 2:     07:29         He goes, well, are you sure about that? And I'm like, Nick, I'm totally sure about this thing. And he's like, well then would it be okay if I, if he actually does that, maybe I can offer him a job what? And this was before you would even consider dropping out or anything else, and later on, obviously that kind of came true. But the part I want people to understand right now is what does a 20 something guy, one of the emotion, now you're married, you've got a wife to support and what are the emotions that you're really going through right now as an entrepreneur because you went to funnel hacking live. And unbeknownst to me when we ended up pitching the two Comma Club x coaching program, which is $18,000, you signed up and I'm like, oh my gosh, I'm sitting there with my, with my wife, your mom Carrie. Speaker 2:     08:22         And she's like, you better make sure this program works. What do you mean? He goes, you've now got my, our son in this. She said, my son obviously like you don't share you gotta. Make sure this works because he's, he's married. He says he can't afford this kind of stuff. And so when I saw that video, which you guys are going to see at funnel hacking live, as soon as we release the tickets, you'll see the emotion. And I wish so bad, I could show it to you right now, but you basically are sitting there, you're on the, on the front row with me. Uh, I'm not in the picture. And Dan had this ability to capture this emotion of such just raw excitement, confusion, frustration, I mean just this bundle. So I want, I want you to convey, take us back to that point and help people understand what's the emotions that you were dealing with at that point. Speaker 3:     09:13         So yeah, it was. Oh Man, for sure. Because it was definitely a ton of ton of emotions, but I remember going to funnel hacking live and thinking, okay, we don't have a lot of money or barely able to get to and thinking, okay, I know they're going to pitch something at the end. Don't want to take this. Like, this is not going to happen. I'm not going to fall into this trap again. I'm not going to fall into this. I'm going to go out there. I'm to motivated, I'm working when I get home. And when the pitch came, I remember we were sitting there in the table and I'm just speak super quiet. Pitch just happened. I heard about. I heard all these crazy things and I was just sitting there at this table, we're all, there's Julia was there, you were there, always was there in that little room. Speaker 3:     10:04         And I remember sitting there, I was like, everything just went quiet. And I just think to myself, I was like, Hey, like I know I want to grow. I know I want to take the next step. I don't want to get out of where I am right now and start moving forward. I was like, okay, is this really the only way is this like, I know it may not be the only way, but will this be this? Will this make me get there quicker to get there faster, get there in a quicker time. And I remember thinking there was okay as a friend, see, I think we need to do this. I think I need to get it. I think I need to get this to compliment program. Like we don't have, we don't have money. I was like, I know we definitely have the money for it, and she's like, do you really want to do it? Speaker 3:     10:44         And I was like, more than anything, I felt this. I had this feeling in my heart, I know this is it and know this is the reason why I was here. And as soon as I got there I went and a friend and my mom were walking out and I ran. I ran over there, the table got my credit card out because we have enough money. So I got my credit card out on the table to miles. I was like, all right, miles and I filled it out and I remember running back to my wife and I was so scared. I was so frustrated. I was so it's kind of like jumping out of plane with no parachute and hoping that I can find some things that build it on the way down and I just seen my wife's eyes with just support and just fear in her eyes as well and just thinking like, this is it, this is a whole thing behind it. Speaker 3:     11:37         The two comprehensive plots out Colombo is like you have a goal like you're taking the life or you're taking or your diet pretty much, hey, here are these two things. We're going to get one of these right now. I just remember being in that moment and then sending or the rest of the event and just thinking, oh my gosh, like this is it. This is where my life is going to be changed, and just the frustration, the fear and everything going through my bike at the same time and me and every time I watch that video again and those memories come back to my mind, they're thinking, I just feel that again. I was like, oh, this is what it's all about. This is what entrepreneurship is the most amazing thing. It gives us some blessings, but the same time, it's the most frustrating and fearful. Just so many emotions go into it that aren't really, that are really. You don't see the surface but are so deep down below and that kept us going through my mind. So Speaker 2:     12:30         thank you so much for sharing that. It's here and you, as I'm watching you even relate the story for a little backstory, for those people who are listening to this, they need to understand a little bit about Fran and your wife and her experience as far as. So Fran is from Chile and France is a, you know what, I'm going to let you tell France story, but the things I want to make sure you touch on here is how she viewed an entrepreneur and what an entrepreneur meant to her coming from her Chilean roots. Yeah, for sure. Speaker 3:     13:04         So yeah, my wife has been here for about a couple of years in the states. Yeah. And basically anyone outside of the states has a, especially in Chile when you come to the states, it's all about gaining education, getting a job. That's the only way. She didn't come from a very wealthy family. She had a very, very humble life. And um, and everyone who knows that entrepreneur pretty much knows him as more of like they had nothing else to do. And so they're just trying to find a way to make things up. And it was just based off of that and once you went out as an entrepreneur, feared came to her heart because she's like, oh my gosh, can I marry this guy and he's not going to have a lot of money because entrepreneurs don't really have a lot of things outside of the streets and they're kind of washing windows and all this kind of stuff. Speaker 3:     13:57         She's like, man, I just don't know if that's gonna happen. That's gonna. Like if you go into entrepreneurship or are you really gonna be able to be successful? And after going through all these things, she was able to essentially I live and all these things and hang around with people who saw this light of like entrepreneurship changes life. They changed the world. They're the only people that can actually go in and go in and change the world and change people's lives and stuff and create this movement and stuff. And so that's her. That's her background on entrepreneurship. She's in the background here. I can. Speaker 2:     14:30         I wish people could see the video that I'm going on a little more background. I want to kind of fill in some of the blanks here and this is a. I think right now the era that we're in, entrepreneurship is kind of like the rock stars. If you say you're an entrepreneur these days, people think, oh my gosh, dude, you're going to crush it. I mean, I think Gary v is kind of what we really got to give him the most credit for making entrepreneurship, this crazy thing that's out there. But I can tell you when I, when I started basically as an entrepreneur 20 plus years ago, I was. People looked at me the same way that Fran looked at you and that is basically if you're an entrepreneur, it means you can't do anything else. It's made you basically just gave up on everything and you're just going to scrap and hopefully find some way of making money. Speaker 2:     15:14         And I know there were times as I was, as you were growing up and everything were times were tough for ours and it was. But You keep fighting and you keep going through that emotional thing. And so what Fran was experiencing is how I was at years ago and I remember that and I think these days people talk about entrepreneurship as this almost this glorious ideal type of thing. And the part that I want to make sure people understand is they're listening to you is what was captured by Dan and that video was the fear. And I think frequently people don't understand that's normal. That's okay. And I, I've gone through it so many times in my own life and I've, I've had this conversation with many entrepreneurs as far as you have to cycle. And I wouldn't. I've hadn't. Tons, not tons. I've probably had over the course last 25 years, probably eight different business partners at different times. Speaker 2:     16:13         And one of the things I've realized is I would never go into business these days with a partner who hadn't cycled. It's a, I want to make sure that that person went. And what I mean by cycle here is they've, they've had a business where they had a lot of success. They made a lot of money and then they lost it or came across hard times. Because it's during those hard times that really change a person's life and it was, again, it was one of those situations to where you and I literally had this conversation just a couple of days ago and that is, um, more backstory here. Uh, so chairman Fran got married July 13 after January 20th. July 13th is coming up on their six month. Basically this Friday is our six month anniversary. Since then I have had them come out to force them basically to come to boise quite a few different times for different family things. Speaker 2:     17:08         And as you mentioned, as far as going to funnel hacking live with something you wanted to do, but there was frustration and I understand it as a father, but I even understand it more as a husband where you're like, listen, I want to provide for my wife. I have an obligation, I have a duty of responsibility. I want to do this myself. And you did a facebook live recently as you were kind of recounting your time going to funnel hacking live and the frustration of. Yeah, you ended up, uh, we had an extra room in our, in our suite there, so you and Fran and all made logical sense just to stay there. But at the same time it was one of those things too where identity, I don't want to stay with you guys. I want to be able to do this. And I know right now you're heading, you and fran and your brother Parker had not to see Tony Robbins a for the next three days. Speaker 2:     17:58         And so I know that, uh, right now money's tight. And so what I want to do is I want you to tell people what it's really like, what is, what is life? Because again, if you go back to where you were in December, you thought you had all these clients and what I want you to explain to people is how has it been as far as an agency owner, having clients, losing clients? Kevin, people make promises that haven't been fulfilled. Having partners. You've got a lot of experiences but in six months in partners who say they're going to do stuff and they fall through. So I want you to kind of be extremely raw and vulnerable and tell people what, what's it really been like? Speaker 3:     18:38         No. Yeah, totally. It's been a, it's been more of a downhill helicopter that has been more up for sure. Um, I mean being, so yeah, had the agency at the beginning of the end of last year built a six figure business. I was making about $5 a month more than professors and then literally all of a sudden every single client, like it was like, it was almost like a whole two weeks. I mean, it was insane to see how they would hire someone else underneath them and they were just kind of, I was doing everything inside of their accounts and stuff and so there's kind of see what's going on. And I was like, what the heck, I, how did this happen? I even see it coming. And also then getting married in about month, having zero money, having zero anything and thinking, okay, we have a payment coming in a month, how am I gonna ever gonna make this? Speaker 3:     19:41         And so I remember I was sitting there and I was getting, I was actually in a career and I was just like, I was like, as a husband, like how am I going to provide for my wife? I was like, are we going to go home? What's going to happen? We have to live with my parents. Like, is this really going to have to thinking of myself like a camera, be married in a month. Once my wife asked me if I'm living with my parents or my grandma living with these people, I was like, I have to give her a bed to sleep in the thinking that I was like, man, okay, this is crazy. This is crazy. And so I went and I got a job for nick beer was all his marketing and stuff, uh, at this little software called skipio and have been doing that for the past six months now. Speaker 3:     20:24         And every single time I go in, I'm gonna say, okay, I know I got this too comical x program. I was like, I know now I can grow, I can go. And so now I've been going in, I've been doing this agency stuff, I've been going up and creating funnels for other people and doing all this other stuff, but now having the coaching and having the processes actually now have a process and assistant like entrepreneurs, never full security, but it gives me enough security that I can. I know that this will work out, it gives me a pathway, it gives you all these things I can go. And so now I've been going, now I'm just like every single thing I can think of. I'm just trying, I'm trying, I'm trying. It seems like it was kind of casting into the nets I'm seeing where they land and see if any fish coming out and that's kind of where I'm at. And it's kind of like the fear basis. I'm just throwing a bunch of things to help stick. That's where it's at. Speaker 2:     21:14         I love it. I think I get, I appreciate your vulnerability. I appreciate you being so open and I'm. One of the main reasons I wanted to do this podcast with you is I have a lot of people on the podcast and I had someone reach out yesterday and say, all you ever had on the podcast is people who are always super successful, they've already hit the two comma club. What about those of us who are struggling trying to make it work? And it's like, you know what? I know the right guy to bring on one. Just do that right now. And so I appreciate your honesty. I appreciate your vulnerability and I think the key that's important here is for people to understand that it's okay to have a job while you're trying to get your entrepreneur stuff going. It's okay to have a safety net there as you're still trying to. Speaker 2:     21:53         You know, so often people say, oh, I'm just going to burn my boats and bridges and everything else and I'm just going to. I'm like, yeah, but you know what? It's okay to to have some income coming in. You don't. What it does is it basically helps you. It helps you not make stupid decisions. It doesn't have to be, but again, it means that you're working late. It's amazing. As soon as you finish your eight hour shift or whatever it is at Skipio, it means you come home and you're up for another eight hours or whatever it might be. Burning the candle at both ends trying to make things work. Uh, so what's the next project you're working on right now? Speaker 3:     22:25         So we've got to do it some other silos for sure. And one of the ones I'm actually really excited right now is a legendary marketers that's actually really exciting and I'm really excited about getting out and going and that was actually with me and you. So I'm basically for anyone who doesn't know about this one is like, this is actually kind of an introduction to me getting about what entrepreneurship was. So about 10 years ago, my dad flew around the country, all these crazy successful people and learning their secrets, learn the tactics and learning all these crazy cool strategies. And I remember as a, as a son sitting there 10 years ago thinking, okay, what's happening? Where's my dad? Whereas like, what's going on? And all this kind of stuff, I didn't know crazy too much, but I knew there was something going on and I remember with my friends asking what is, what is your dad actually do you know? Speaker 3:     23:14         It's like, what do you do? You have a job, do I'm an entrepreneur? And like you said before, that wasn't a huge it that was just like, it was like I go back to my friends and he's an entrepreneur and they're like, what's that like? I have no idea. That was basically the whole thing. And so yeah, we've done this. Now we've, we're launching legendary marketers and it's this crazy cool project. I'm actually cool. I'm actually super excited because I had asked you to take it on. I'm going to go now I'm going to go out and stuff. And so that's one of my projects I'm working on right now. Speaker 2:     23:47         I love it. So hopefully it's going to become, are your two Comma Club program here? We're going to comic con status. So a legendary marketers.com is a product that I created again is channeled, made mentioned 10 years ago this year. And I'll do a podcast later in more detail about how I met Russell. It was through all that kind of stuff. But I think the part I'm most excited about right now, chandler, you talked about this literally for the last two to three years as far as you've taken this on and doing something like this. And I was out with Russell, uh, we were filming at Tai Lopez's house and one of the things that we were talking ty about was if you had to start all over again and he was basically asking Russell, you know, what would you do as far as would you do affiliate marketing or something like that. Speaker 2:     24:31         He says, you know what, I feel like mark is kind of one of the things we're wrestling. Made a lot of money and get started with a lot of things. He says, I probably would, but I would do it different this year, this time. And he says, what I would do, and I'm not going to take away your thunder, but basically you're doing exactly what Russell told you to do. So what's legendary marketers? How's it gonna work? Give people an idea as far as what's going to take place because unlike when I was flying out, spending tens of thousands of dollars finding for people's houses, being stupid, you're being much smarter about it, so what are you going to do? Speaker 3:     25:02         So yeah, it's funny isn't it? Says it's awesome. It's like a 10 years ago. It's crazy now that all the technology and all these crazy things that we have now, so I'm actually gonna go out. I'm going to find. So anyone who gets it's gonna be able to say, Hey, who do you want? Who Do you want to go out and find out their best content stuff and with that, with that person, I'm actually going to go out and I'm gonna go find their like their top youtube videos or top strategies and stuff and all these kinds of things that kind of a build up upon this person and see exactly their best content and stuff and find out exactly what's going to help them best with this thing and I'm gonna go get, get that. And so say it's like Tony Robbins. I'm gonna. Find the best Tony Robbins videos and we will give it to their people and say, hey guys, here's this awesome Tony Robbins video series. You're going to go grab it and stuff and have all their stuff. Speaker 2:     25:52         So for those of you guys who are listening, a couple of things I want you to do here, first of all, understand how raw and emotional being an entrepreneur really is. I brought chandler on to help them basically encapsulate and share with you his true emotions and the because he's in the fight right now and I think people don't understand how hard that is. And so again, I thank you and appreciate all that you're doing. I am so proud of you. I couldn't be more proud as a, as a dad. I'm just so excited. Um, and the second thing I want to make sure you guys understand who are listening here is take a [email protected]. A channel's going to be releasing that. In fact, it will be live by the time this goes live. It will be released here in the middle of July. And basically in commemoration for our 10 year anniversary of doing this, my first product, I will explain this, uh, a, another podcast later, but the part I want to make sure you guys were listening, the reason I want you to go into two reasons, I want you to basically funnel hack what Chandler is doing. Speaker 2:     26:51         First of all, yeah. I would love for you guys to buy the product, legendary marketing some money in his pocket. That's always a fun thing for me. But more important than that is I want you to watch and pay attention to the affiliate strategies that are done. The Chandler's going to use a. because I have a lot of people these days say, Gosh, I don't have any money. I don't know how to get started. So what I want you to do is I want you to follow Chandler on his journey because he's got a podcast and you still need to be doing your podcast. Speaker 3:     27:18         Yeah, I'm actually, I've just filmed three extra ones now and it's going to go live this week. So. So what's your podcast? So it's the college entrepreneur podcasts. I'm to change that name because I'm not Speaker 2:     27:33         called entrepreneur or dropout bog soon to be dropped out. But anyways, uh, no real. What I want to make sure you and I want you to follow Chandler on this journey is there's a lot of people who I get asked about this all the time as far as, well, how do you really get started in affiliate marketing? And we've got affiliate bootcamp and it, which is an amazing resource, but people say, I want to see someone do it from scratch who doesn't have anything? You guys have clickfunnels. You've already got people who are 60 some odd people, one dream cars, and I just want to follow someone from scratch. So that's the main reason I want chandler on this. Two reasons. One is that once you understand his entrepreneurial journey, because it applies to a lot of you guys were listening. Second of all is I really want to make sure that you can follow someone and who's going to be implementing the stuff that we've taught and and used, but even some of the new strategies that we're doing right now from an affiliate standpoint. Speaker 2:     28:24         So take a [email protected]. Go funnel hack it, pay attention to it, sign up for put money in your pocket, whatever it might be. Most importantly, funnel hack this thing because I think it's going to be neat to see someone from basically start from the time he started here. Uh, I think we're going to race. I'll have to kick at my affiliate stats as well and see between you and miles and I who can actually get the dream car the fastest. It's going to be doing affiliate stuff for a lot of people as well. So with that, as we get close to wrapping things up, I know you've got to catch a flight to head out to Chicago to go to upw. Any parting words for those people who are listening? Speaker 3:     29:04         No. Yeah, just, I can't imagine I cannot express enough about how much I'm. One of the things I learned in the video actually is in Golden. He talks about how a, Speaker 3:     29:13         um, the reason why people aren't successful, not because they don't try enough, they don't fail enough. They don't go through those experiences. I think that's a big thing that has happened to me so far as I've looked back and if I look at her right now, like maybe I'm not like the best marketer, I'm not the smartest person, but to come to see where I've came from and to see exactly where I started from. Like now I'm doing these facebook lives and stuff and do all this crazy stuff and to see exactly I'm, I'm, I'm not the best. I'm actually impressed on how I grown and so it's been awesome. Say just trying to get out there and publish and publish and do stuff and just keep moving and you'll find out that you've moved a lot further than you actually thought you were. I love it. Speaker 3:     29:48         So if people want to reach out to, where did they, how can they contact you? Um, yeah, Chandler, Aweber.com. There's a cool strategy call that's like the best place to find a way to kind of get ahold of me. Um, as well as if you want to follow the exact journey. I'm just follow me on facebook. I'm doing a facebook live every day and exactly what you're going through, so I love it. Well, Janet, I love you. I'm so proud of you. I hope you and Fran have an amazing time. Please give your wife a hug and a kiss for me and thank you so much for jumping on and being so vulnerable. Oh, thanks. Speaker 2:     30:19         Hey everybody. One of the things you heard me talking about Chandler here is this whole idea that the video that he is he is in is [email protected]. So checkout funnel hacking live.com. Sign up, get their take action like Chandler did, and make sure that you're at next year's funnel hacking live. It's going to be in Nashville and you can check it [email protected].

Why Dave Decided to talk to Wes Bewley: Wes Bewley is an Entrepreneur from Austin, TX and has generated over $100 Million in Sales within the health & wellness arena. A member of the prestigious Two Comma Club and has received the 8-figure award. Wes is also the founder of a business forum named The Entrepreneur Fight Club, where he shares personal stories, tips, and strategies to help current or aspiring business owners grow their business. Tips and Tricks for You and Your Business: Business Branching using funnels: (8:00) Building Businesses and Relationships : (15:00) Equity and Lion’s Share Philosophy (17:30) Trials and Tribulations: (21:00) Quotable Moments: "If you have a money problem, then you don’t really have a money problem. What you have is a sales and marketing problem." "I always want to create a win/win, but I really want to create a scenario where they win even more." "There are no more rules!" Other Tidbits: Wes explains the significance and simplicity of creating a business in no time. Being an entrepreneur, creating multiple businesses, there are no more rules! He takes us on his personal journey to making 10-million dollars in less than two years and speaks about: The Entrepreneur Fight Club, his page, giving business owners value and creating new opportunities for them. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward and everybody. Welcome back. This is Speaker 2:     00:18       that totally, totally different podcast we've ever done because I actually want to first of all, introduce my cohost miles clifford and what's going on. Everybody's super excited to be here and I'm even more excited about the guest that we have on the first time where Dave and I are co and this and I'll let you introduce who we are interviewing today. So both of us happen to know this guy because he's a complete rock star. He's one of our eight figure award winners, sport and the bling on his on his homepage is here. We're taking a [email protected], West Dooley. Welcome to the show. What's up guys? Good to be here. Pleasure. I again, it's one of those things. I get so excited. We have these kind of like pre-interviewed things going and I'm like, we got to get this record and I can just dive in because I want you guys to hear firsthand how wes has done what he's done. Speaker 2:     01:07       So first of all, you have to understand this is a guy who's been literally crushing it for how many years now you've been in this business. Uh, I'd say at least two and a half. A huge, huge at legacy building. Two and a half years. I mean, just crushing it. He's been one of our two comma club winners. And fortunately it's actually, I'm [email protected] and my pictures on there. So excited. Actually, I'm in the shadows. You can barely even see me. It's actually he and Russell and todd as he's accepting his eight figure award winning plaque. So again, what I want to kind of dive into this year West is one thing that we were just starting to talk about is this idea that, you know, you do so many different things and I think that's the problem a lot of entrepreneurs struggle with is like I can't make it unless I just focus on one. And so you're like totally the opposite side of things. So kind of tell people what is it that you do? Speaker 3:     01:59       Yeah, you bet. Well, you know, the one thing I always tell people that it's a little bit confusing when you look at somebody like me because when someone, when someone's new cs what all I'm doing and they try to do it, then they get overwhelmed and what they have to understand, it's like I didn't do it overnight. And the way I look at it is, you know, at the time I start a new business, I, I liken it to drill for oil where, you know, before you can start pulling oil out of the ground, you have to, the crew has to show up, right? There has to be work that's done. They have to erect the rig, they have to get oil pumping out, then they can, you know, set up that little oil horse that continues to pump out oil. Well, you know, whenever I decide I'm going to do something like it usually takes me about a month to really get everything up and running. Speaker 3:     02:48       But see now you're seeing, you know, two and a half years into this thing. And so don't be confused when you see somebody that has a lot of different businesses because they didn't do it overnight. Still human, you know, I get distracted, I get a uh, I guess I'll have days where I don't feel like doing anything. I have days where things don't work right. You know, so I'm human just like anyone watching this. But you know, I originally got my start in network marketing. I don't know if a lot of people realize that or not, but that's where I originally got my start when I was 18 years old and it's really all I had ever done. And my goal, my, my lifelong goal, you know, from a young age was to get to the top level in that company and it was just a really prestigious honor. Speaker 3:     03:34       And so I got there and as really exciting and, you know, one of the things that happens whenever you build a business, really specifically a cashflow business that's built around a lifestyle as you actually have a pretty good lifestyle. And so a couple of years ago I was just kind of like, well, I can only mow my lawn and trim my trees so much, uh, before it's like, you know, maybe I'd like to use the extra time that I have now to further, you know, share my gifts with the world and further learn and grow as a person and become better. And so, um, what, what kind of ignited all of this was, I had this. I had this lady named Ashley who was a personal trainer and she would drop her boys off at school every day. And then um, and I, and I would drop my son off so we would see each other and we became friends and stuff like that while I would see on our social media when she would post stuff, she would get all this engagement. Speaker 3:     04:35       And so I said, hey, if you ever thought about launching an online training business, and she's like, I think about it everyday, I just don't know how. And I go, well I think I know how can you be my Guinea pig? And she was like, sure. And I go, okay, here's what I need. And like this, she didn't even have an email list. Okay. Like she didn't know what an email list was. I was like, do you have an email list? And she's like, well, I've got people I email. I'm like, no, it's not what I'm talking about. So we had to do like a post on social media to get people to join, you know, the opt to her, uh, you know, fitness funnel. And after three days of that she had like a whopping 32 people on this email list. And then we send out a series of emails that went to a click funnel's checkout page and she makes $3,200 in three and a half days with the list of 32 people. Speaker 3:     05:22       Now I know that's weird that it's all three point two, but it just, it just is what it is, right? Like I can't, I can't tell, I can't fix the numbers, but it was so powerful because she's a really good friend of mine and she's shared with me that that month, if, if she wouldn't have earned that income with our online journey business, they would have actually gone into foreclosure and I didn't even know that at the time. And so that, you know, that the, the emotional currency that I saw from helping someone and seeing a real difference. And, and also, you know, even though she made the 3,200, we split it. But even though she made the 3,200, that was Kinda my first little online experience. So it felt like I made the 3,200, you know, I was like, yes, but you know, obviously that wasn't online, but I was like, from that moment on, I was hooked. The first time you get an online customer, it's the most incredible feeling in the world. And so Speaker 2:     06:21       stop there for a second. I want to make sure those who are listening understand. So did you charge her anything up front with her? I just did a partnership. That's what I figured you'd done to. I've heard the story from you before and I think it's important. People understand when you don't know exactly what you're doing, even though you thought, you know, I might be able to pull this off. Working for free is one of the most important things you can do and it's so cool. Yeah, you were able to get successful and yes, you were able to save her house from going into foreclosure, but obviously it generated revenue for you. But I think the part that's the coolest thing for me is I hear stories like that is the confidence that then gives you to go, if I can do that for her, where can I go? And now you're sitting there watching these plaques behind your wall. Here you got eight figure black, two comma club black, take tickets. Fast forward from there, she helped them. One client, what are you doing now? What's entrepreneur of fight club? How, how in the world did you get to. I mean, people still don't understand that a person can literally do in two and a half years, go to wherever they make $10 million through a funnel. It's just astronomical. Speaker 3:     07:20       Sure. Yeah. So that, that branched off into other things that ended up creating a product around it and it's, I won't name the website, but ended up creating a product that shows trainers how to launch their training business without facebook ads. And so, um, then that led to entrepreneur of fight club. And really what I saw there was just a lot of entrepreneurs that didn't know how to wake up every day and generate leads. Didn't know, you know, one of my friends, Jessie always talks about how if you, if you have a money problem, then you don't really have a money problem, what you have as a sales and marketing problem. And so I thought, okay, well everyone thinks they have this money problem, but all they really have as a sales and marketing problem, we can fix that. We can correct that, you know, and so that, that led into the entrepreneur fight club. Speaker 3:     08:09       And then that's just a generic entrepreneurs business forum. Uh, there's people that sell on Amazon in there, there's people that are realtors in there. I mean any type of business owner, uh, can, can get a lot of value from that group. But when someone goes into that group, there's a lot of different trainings pinned to the top. And so somebody can kind of pick and choose what's for them. And then those different trainings lead to other things, whether it's a, you know, a little private mentorship circle, whether it's this thing I do in Austin called e upgrade, which is where people come and actually hang out at my house. And you just focus on their business. There's all kinds of stuff that it branches out into. So you're using an entrepreneur Speaker 2:     08:49       of fight club as a front end, and correct me if I'm wrong, but my understanding is that's been a facebook group. Yes. So it's a private facebook group, so you're basically bringing them in the front end through clickfunnels opt in page. From there they then get access to a private facebook page on that private facebook page. Is this content where each one basically is a lead gen for another product or service that you have to offer, is that correct? Speaker 3:     09:11       Yes, exactly. Exactly. And so the way they get added to the group obviously is they have to go through the clickfunnels site and also joined my email list simultaneously because you know, facebook groups are. I mean you can be hot and then all of a sudden that's good, you know, because of the algorithm or whatever. Right. So email list is gold, golden, and that's the way people actually get into the free group. So, Speaker 2:     09:36       I mean, it's not going to want to make sure I hear this from people all the time and that is, I'm just going after facebook messenger. That's all I care about right now. Email's dead. No one opens emails. Anything else like that and what you just said, for me, it's probably the most important thing as we're helping people understand, you have to build a list that you control and you control an email list. You don't control a facebook messenger list. And so I love the fact that you're collecting both. Congratulations. That's super, super Speaker 3:     10:00       cool stuff. Yeah, thanks a lot. Yeah, you know, I mean, even, even the way all of us communicated about this particular video was through an email. We didn't communicate it through messenger, you know, so email is crucial and that's ultimately in my mind, the golden egg. And that's the biggest asset that I have is that email list and my personal opinion. So, um, you know, at this point all I'm continuing to do is just identifying problems that people have and creating solutions. And, uh, I've also just a lot of different partnerships and as I was alluding to with you guys, I'm, one of the things that, that I have really enjoyed lately is doing something that I kind of calling a smart business, which is a where you can identify talent or identify potential somewhere and then you can usually set that particular business up and I'm going to give you some applicable examples, but you can usually set that business up with about two to three hours of actual work. Speaker 3:     11:00       So that's the first rules I got to be able to set it up with two to three hours of work, which is possible with click funnels. Um, and then it must cash flow immediately. Okay. Most cashflow immediately and must be able to be managed with, um, you know, 20 to 30 minutes of actual time per month, you know, let's call it an hour just to be safe. So cashflows immediately can manage it with one hour to two hours at Max. Maximum month can set it up within two to three hours. And so one of those, one of the examples I was sharing with you guys, I've got a lot of different kinds of businesses. They're a little bit, little bit unique, but a, something people may not know about me is I'm a big outdoorsman, so I'm, I'm into archery and all that kind of stuff. Speaker 3:     11:45       Well, uh, I go hunting with this guy they call pigment and turns out pig pig man pigman. In fact, I built his website for him. It's Pigman a t v Dot Com. Check it out Pigman TV.com. So, so I go hunting with them and it turns out like he's got the number one hunting show in the world. And so I'm hunting with him and a bunch of other fans of the show. And these guys know every line, everything he's ever said, every one liner, every joke. And I'm like, these guys are fans. You know what I mean? Like these guys are super fans and so I'm pigment. If you ever thought about starting an inner circle, and he's like, I got no idea what you're talking about. The talk to my manager. So I talked to his manager, we create this thing called pigments, inner circle. Speaker 3:     12:33       You guys can even go look at it. It's got a value stack and everything and a timer and a, we crush it. I mean, people love being in the group and so, uh, it's just like maximum fund. The guy's got a quarter of a million followers on facebook. So it's like now, now I'm, I got a piece of the hunting industry, you know what I mean? It's so cool and it's so cool for them because what I did for them is identified cashflow that you know, didn't even exist. So they're super grateful. It's a win win. So things like that, you know, or I met this other friend of mine that was really powerful, but she just didn't really have a stack. She had a little $10 a month group and I said, let me help you. So we created a partnership and again, got her set up in a shorter period of time. But she went, she knows she went from $3,300 a month on average or first seven months to her first month with using click funnels and having everything set up properly. She cleared $89,000. Speaker 3:     13:37       I mean, that's what I'm saying. Like there are no more rules, you know, like that's the biggest thing I want to help people understand. If I could give anyone any kind of a takeaway is just the reality that you know, there, there, there literally are no more rules anymore as far as the old adage of it takes a lot of time to build a business and it's hard to get a business up and running and look. My first, my first online training program I built took me nine months to build. Okay. I made all the mistakes I thought I made. The first time I recorded it on my computer crashed. I thought it was like God was telling me like, don't do it. I wasn't sure if it was God or the devil, you know what I mean? I can't have in this desire to want to do it. Speaker 3:     14:25       So I kept following that desire and finally launched. It will. Then my next program only took nine weeks. Well then my last program only took nine minutes. You know what I mean? You get faster and faster and faster as you start to build up your skill and you start to see this stuff that doesn't work out. You start to see the things that you do that don't actually matter. So you start to take a more direct approach to what you're doing. So there are no more rules. Like, you know, I always tell people like it's Kinda like we're Ben Bernakie where we can print our own money. I don't like. All I have to do now is think about, okay, how can I serve more people? Okay? And then boom, and nine minutes I can build a landing page to checkout cart. And that is a business. Speaker 3:     15:09       I know that cashflows and people get served and people's lives improves. And that's the point of a businesses to improve someone's life with your product, your service. So that's why I'm saying earlier guys, like it's hard for me to go to sleep at night. I'm not going to do so real quick. Last night you went through talk through that checklist. The three things that you're looking for. Are you like searching these people out? Are they come to you or is it just like relationships, like meeting them in the street or obviously you went hunting with this guy. Are Are they seeking you out? Are you seeking them or is it just building relationships? Yeah, it's typically, it's typically just building relationships. I mean, what, what do you have to understand? Models is like these types of opportunities are literally all around us. It's just our ability to identify it, you know? Speaker 3:     15:53       There's so much untapped potential all around us. There's so many business owners that have that it factor, but they don't know what to do with it. You know, like that's not what they're, they're not the architect, but if you are and you can see what they could become, that's the whole idea behind potential as being able to see what is possible. Then literally like there is, there is a, I don't want to say like unlimited potential, but I don't know any other way to describe it to you. So, but to answer your question, most of them have come through just personal relationships. I mean it was just like, once I was there hunting with them and then saw how these guys were just hanging on every word and I got to see how cool he was. I'm thinking this guy's got it. And I'm like, but I bet he's never thought of this, you know? Speaker 3:     16:40       And there's some times where all I'll talk to people and they don't get it. You know what I mean? Like I even had a, I was trying to get a partnership with this abstract artist that's really, really good. And I was like, man, uh, if you could teach people how to do what you do, obviously they can't do it the way you do it, but if you could teach them how to do it, then you know, okay, well, you know, we, we were kind of starting to move that direction. Well then he's, he's. He said, I don't want to give up, you know, 40 or 30 percent of my company. So I'm thinking, but it's, you know, right now it's a lemonade stand. Speaker 3:     17:15       The problem with our culture in terms of a partnership, as you got way too many people that are watching shark tank, you know what I mean? I'm not giving up not giving up that. So it's like, okay, you know what, God bless you. You know what I mean? Like, I'm not in the convincing business, but it is cool whenever you find someone that is like, yes, I know I'm capable of more. I'm just not sure how to do it. And so i. One thing about me I was going to share with you, miles is like I never want more than 30 percent of their business. I never want more than. Why is that? Part of it is because I want them to have the lion's share because I want them to, uh, you know, because they're going to be the one running the show. But if I've, if I've got a, like all I want to do is help organize the person and share ideas to help them continue to grow. Speaker 3:     18:11       I don't want to be an employee for the business. And that 50 slash 50 or 40 slash 60, I'm, I'm kind of like, they're kind of waiting on me to do stuff and that's, that goes against this idea of a smart business, right? So 70 slash 30 gives them, the lion's share were, they're still, they're still earning an incredible, you know, they're still getting the biggest bang for their buck. And really I've played around with 20 to 30 percent and I'm actually liking 20 a lot. And so that's one thing about it is like I always want to create a win win, but I really want to create a scenario where they went even more. Because I'm looking for lifelong friendships and relationships and partnerships. I'm not looking to, you know, get 50 slash 50 off the bat and then you're trying to look for ways out. You know what I mean? I don't want you to have to find, I don't want you to want to escape. I want you to come. I want us to continue to grow together. So that's kind of my thought process there. Speaker 2:     19:12       Yes, that's super, super cool. I'd sit here. I mean the pigment is like the classic. I mean he is like the perfect, attractive character. Speaker 3:     19:20       I'm telling you. I mean, you want to see his videos. You have ever seen his videos yet. I mean the guy is unbelievable. Speaker 2:     19:27       Seriously. I look at what you've done and it's, it's so cool for me is that kind of sit back and rest on our talking about this this morning. It's weird to build a platform or a software that now fuels other people's businesses and changes the lives of literally millions of people. I mean we're, we're releasing tonight operation underground railroad, the trailer and all that and the document, all that kind of stuff. So that was Kinda what we're talking about. But then it branched off into people like you and what you're doing. I mean, you've got a platform that you. You've totally changed his life. He changed the life of the, of that. Yeah, I mean the stuff that you're doing it, you're, you're having such a massive impact on the lives of so many people and the crazy thing is the more successful you become, you're like, I'm going to give back even more to them, so I only need 20 percent, but it then brings. It attracts so many more people to you. I mean West, congratulations and all of your success and it's just so dang cool. Speaker 3:     20:23       So much guys. I mean obviously I'd greatly appreciate what you guys have built here. What you're doing. I mean it's just, this has changed my life, you know what I mean? Like, uh, what got me into click funnels was I was trying to get a website bill and my guy was taking too long and then once I got it, it wasn't the way I wanted it to. And so I'm like, I've got to find a different way. So I'm like signing up for all these different things. Like, I mean all of them, name them all. That's what I always tell people is like, you know, tell me everything you can think of. I'm telling you, I've tried it. This is the best pound for pound king you got to get with the program. And I'm like, don't wait time. Um, so I mean it's because of this like that I have. It's opened up new creative outlets for me because without this I'm not doing all these things I'm doing without this. I'm still stuck in the mud, you know, without this I'm still, you know, I'm still stuck in the Stone Age compared to where I am now. So thank you guys for. You've done. Speaker 4:     21:21       Yeah. I do have one question for you because we're talking about a lot of successes and everything like that, but you know, when you peel that back, there's usually some experiences in life or some trials or some errors along the way that got you to that point. Can you think of one of those are kind of that big domino for you? Speaker 3:     21:39       What was it or what, what's that? What was it or what were they? I mean, sometimes it's more than just one. Yeah, I mean I'll tell you guys because I know you got to go, but I'll tell you this really crazy quick story. So whenever I first started out being an entrepreneur, I had a really fast rise and so I did what all entrepreneurs do where I think that there's, it's only flow, there's never a right, like when we first started out as an entrepreneur and start making money, we're thinking this is just gonna flow forever. There's never going to be an a. So I bought, I went out, I was 19 year old kid, I bought a dodge viper and then I thought well I can't have just a dodge viper. So I've got a Chevrolet Tahoe. Like it was like driving this green school bus. Speaker 3:     22:21       I don't even have kids. I wasn't even married. So, um, anyways, the. At that time my check starts to go down a little bit and this is like in 2004, my check starts to go down a little bit more, a little bit more, little bit more. Well, pretty soon I have to voluntarily repossessed my dodge viper. At the time I had to take on roommates because I had this house that was too big and so I take on, these roommates will turns out one of them is a con artist, like literally a con artist that the US marshals or after, okay, I get this call one day and this guy goes, hey, I just retired from the shoe business and I want to meet with you about your, your opportunity. I'm thinking what? But okay, so I made up with this guy and he goes, I'm a US marshal. Speaker 3:     23:07       What you say, what you tell me today is going to determine whether you go to go to jail or whether you go away for free. I just show up to the, I think I'm in a business appointment. Look like a little school boy presentation book and everything. They were after my roommate who was a wanted a like identity theft, all this kind of stuff. Oh my gosh. So I started putting me in weird situations and I, I, I got to a point where I was like super, almost like super depressed, right? Like, I mean, my identity had been wrapped up in this car and my success and my fast dries and everybody knew me as a successful person. All of a sudden, you know, I'm on, I'm making like 3000 a month, which is still great income. But from where I was, I mean, that's not enough. Speaker 3:     23:52       I'm, I'm struggling here. And I never went for forget my mentor came over and he said, hey wes, what you're going through as a test and you can either pass this test, but if you don't, you know, God's going to keep giving you the same test. It's just going to look a little bit different. It's just going to seem a little bit different, but you, you gotta pass this test and that's all it is a test and that's why many are called and chosen. And so I'm like, wow, okay. So once I realized like everything is really just a test and the nothing's final, you know, like no matter what happens, my best days are ahead of me. That kind of helped me pull myself up by my bootstraps. And once I, once I went down and came back up from that point on, I've been pretty. Speaker 3:     24:38       I've been pretty bulletproof, you know what I mean? Like I wouldn't say I'm just completely, you know, I don't have bad days or weeks or whatever. I mean last week I lost 16 grand on a, on a just because I forgot what day of the week it was because July fourth came in the middle of, of the week and it kind of confused me. I lost 16 grand. We'll, you know, before this I probably would have freaked out, you know what I mean? But now it's like, okay cool, how do I want to replace that? That's awesome. But I'm like, it's so cool that it's all lifestyle all about perspective. No matter what we go through and everything is just a test. Like it was just a challenge of hey, I'm going to take you, here's 16 grand, gone, what are you going to do now? Let's find out, you know. So that's Kinda how I try to approach it. Miles and obviously, you know, sometimes I got to take my own advice. Sometimes I forget what I'm telling you right now. I have to remember, you know, so it just, it is really nice, but it's great. Speaker 4:     25:33       Awesome. Well thanks. That was kind of like, that was my question that I, I used to have my own podcast and that was the question I always ask because it's interesting to hear kind of what people had to go through to get to where they, at Russell's talking about it, it had a couple of different things that went well and crashed. I don't know if you know Dave, probably the same thing. Me, myself, the exact same thing. We all have those and like you said, you know, how are we going to pick ourselves up? How are we're going to have that outlook and when we come up with that outlook, we do have to remind ourselves, okay, all right. Yeah, I got to keep going or I gotta do this, so I appreciate you telling us that West. Speaker 3:     26:02       Absolutely. Absolutely. That's as we get close to wrapping things up here, any parting words to our listeners here on funnel hacker radio? Hey Man, I think we've said it all today so far and I'll, I mean the kind of summed it up, I mean there are no more rules. Um, if I have a money problem, I don't really have a money problem. All I have as a sales and marketing problem and um, you know, the biggest thing I would say is just a. are we going to edit this? Speaker 4:     26:33       Probably not. I Speaker 3:     26:38       think I literally think I've said it all. I think I've said it all. People want to reach to get a hold of the West [inaudible] Dot Com and entrepreneur.club. Yes, yes sir. You bet you're the place. That's it. That's where you can find me through west. You're so awesome. I love just your attitude. Again, a good old boy from Texas. That's why you used that oil. That's exactly right. Analogy. I knew I grew up. I grew up about a mile or about, uh, about an hour from Midland, Texas. You know, midland had more millionaires per capita. And so this is my oil. Well, you know, I didn't, I wasn't born into a family that had oil, but this is my oil. I can pause. It's no different. The bank account doesn't care. Yeah, it was great talking with you guys as always west. Thanks so much. Bye. We'll talk to you guys are providing. Speaker 5:     27:28       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're, I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the people would like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Cristy Nickel: Author & speaker Cristy "Code Red" Nickel has been in the health and fitness industry since 1994. While studying Exercise Science at the University of Memphis, Cristy competed in 3 NPC Figure competitions, placing in the top 5 at each show. From being named the “Top 3 Most Dangerous Females on the Planet” to becoming a successful Entrepreneur, Cristy takes you on her journey. She explains how hiring a coach was one of her best business investments, by helping take her from being nearly broke to becoming a Click Funnels Two Comma Club Member in record time. Tips and Tricks for You and Your Business: Secrets to Success (5:40) Code Red Lifestyle (8:00) Business and Weight Loss Plan Implementation (9:30) Find the Right Price For Your Product (14:00) Code Red Funnel Information (21:30) Quotable Moments: "In business, you’re going to have to get people around you that know what they are doing." "Find someone who believes in your message, someones who really grasps what you are doing." "There are people out there that know more than you, that’s why their called coaches!" "Do not listen to your critics say, they are irrelevant to your future success." Other Tidbits: Cristy also explains the importance of surrounding yourself around a good supporting cast of people who can be there to help and mentor you in areas of weakness. She also explains the importance of understanding your self worth and product value. Being confident in the services you provide will separate you from the ordinary person. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome to funnel hacker radio. You guys are. Speaker 2:     00:19         We're going to literally die at this whole interview process because I want to introduce you to one of the three most dangerous woman in the world. This is going to be one of most fun podcasts for Mika. We started doing this as she was telling me all about kind of stuff she was doing. I'm like, wait, wait, we got to stop. I want to make sure that everybody hears this and they get the excitement, enthusiasm that I have as I'm listening to. So Kristy, Nicola is one of our two comma club, winter. She's absolutely been crushing it. She, again, she's one of the most. What are the top three most dangerous woman in the world? Comes from super humble beginnings and I want to just let her fill in the gaps and tell the rest of the story there. So Christina been turned over to you as far as giving people an idea as far as how all this happened? Speaker 3:     00:57         Yeah. Thank you. Yeah, I did. I grew up super poor and my parents hate. They hate when I say that, but I'm like, hey, we were really poor. We just didn't have any money growing up. And so when I got out of high school and I wanted to go to college, I started boxing as a way to just earn money because I'm bartending at night and I'm trying to pay my way. So I started boxing and I and I didn't know. All I cared about was I was just, I was making 500 bucks a fight. Well, I started knocking out my opponents like that one right after the other. My opponents, one girl I knocked out so bad, I ended up in the front row. Well that just started growing because if you can speak to the press, if you can sell tickets, that's boxing right there. You've got to be able to be able to sell tickets to put butts in the seats. Right. So I could do that because I could speak to the people and I was a fighter of the people and I traveled all over the world at 154 pounds. I climbed the world ranking system. I have two world titles and I was considered one of the top three most dangerous females on the planet. Speaker 2:     02:00         I want to have that record. That's super cool. People. People say, Speaker 3:     02:04         I don't want to mess with you. And I'm like at 42 years old after being retired for awhile, I'm like, I take me a little bit of time to warm up, but I could probably kill somebody. Kill him. Let me tell you. Speaker 2:     02:17         Well, I think the cool part about it is that led you into the next thing is which you've really made two comma club history for because of this whole idea as far as here you've got an athlete who's at the top of her game and yet as you just said, quoting you basically you were fat. Speaker 3:     02:32         Yeah. I started getting fat and I coined the phrase fat athletes because here I was the fittest, but I started getting fat and I'm in my early thirties. It shouldn't be happening, so I started picking up cycling at the same time and I wrote my road bike almost 300 miles a week. In fact, my husband and I wrote our road bikes all over the world that I'm getting fatter and fatter and fatter. So I started to. I just, I thought, what the heck is happening? I can't train any harder. So I started researching. I found out that I was fat because I have the bull crap food. I was shoving in my pie hole because I was carving up before rise in sugar, but I justified it because I was an athlete. I thought that was okay. All the lies we've been told all these years. I was following him because I've been told the same way, so I then changed my diet, dropped all the way in record time and ended up creating the code red lifestyle because that's what it. It hit me that anybody can lose all day what they want without any kind of bullcrap pill, without any kind of a bullcrap shape membership without a gym, without exercise, without diet foods, and everybody can do this by eating real food. Drinking water is sleeping. Speaker 2:     03:40         That is crazy. I get obviously that's what we call a new opportunity here, which is really tough to to come about and present in a highly, highly competitive industry like weight loss. I mean it's got to be one of the most competitive industries online for sure. Yet you've done it and I'm fastest. First of all, I have to admit I am a sugar holic and my kids bust my chops about it all the time, but it's one of the things I noticed you were as I was going through your site and everything. Again, guys, go ahead and check out code red lifestyle.com. Kind of follow through some of the funnels and thinks she's got there, but fill me in as far as this whole sugar thing because I know it's. It's my downfall, but at the same time I'm addicted, so I got to figure this thing out. Speaker 3:     04:23         Not your fault because sugar is eight times more addictive than heroin and that's not something we just throw around. We, we manufacturer addiction into foods food manufacturers do because they know it's highly addictive and your brain lights up in the same way, so all that stuff that you are not your fault. It is absolutely true and it's something you absolutely have to break and it's the hardest habit to break because it's in everything, but when my clients come to me, I don't let them have the work around. I don't let them have a things that kind of resembles something that might be sugar free. We eliminated completely because sugar, sugar feeds feeds into cancer cells. If these into disease. I mean you want to talk about the most problematic substance and that is sugar. Speaker 2:     05:09         Well, I actually just bought your book so they'll be here after I get back from California A. I'm a book collector I guess, but no, I'm actually super excited to read it. Again. One of things you've talked about is discover how I've helped over a thousand people lose weight and keep it off. He put it off again. That's kind of a new opportunity. Most people don't think about. Everyone talks about losing weight and I was talking with a couple of other people in this space and know. They said, you know, the great thing about our industry is they every three to four months people go on diets because they keep cycling through and through. I love your idea as far as keeping it off and so I want to kind of dive in. First of all, how, what, what propelled you to focus so much in this area and more importantly you weren't having a whole bunch of success until just recently and then all of a sudden it popped. I want to know what was that secret? What made it pop? Speaker 3:     05:57         Yeah. So the first thing that you asked, what made, what made you focus? Because I was. Because I battled with being an athlete. I didn't understand and I have a degree in exercise science. I still didn't understand because they're teaching us all wrong. So that drive to want to tell the world that you were being lied to you or being scanned or the food industry, you're being scammed by the Diet Industry. And so I have this, this, this growing, this incredible desire to spread the truth. But I was in, in, I was a hard worker and I put in the hours in my office. I had a good product. I'm a good nutrition coach, but I was not making any money. I was receiving Idaho state food stamps because I was so broke I couldn't make any money. So the Tasha haze that comes along Speaker 2:     06:41         as far as the timeframe here, we're talking. How long ago was this? Speaker 3:     06:45         Well, I created the code red lifestyle like six years ago, but it only started taking off two years ago. So I was just floundering four years because I didn't charge what I was worth. I didn't monetize correctly in my deliverables were so over. I was just giving everybody my firstborn child. And you know, you care so much, right? I mean entreprenuers we and, and you. Problem is you burn yourself out, you give too much. And I was given too much, I didn't have it streamlined, I didn't know what I was doing. So Natasha haze that comes to me and she wants, she needs to lose 60 pounds well quickly when she realizes how great my program works by just eating real food, drinking water at sleeping, there are no secrets or nothing to have to buy. You just follow the program. Uh, she was like, all right, this girl, it's like, hi. Speaker 3:     07:32         I feel like I'm robbing her by only paying her the $500 a program. Now my program is $3,000. And so she's, she was like, right. So she said, can I, can I give you a couple of tips? Well, at that time I had researched her behind her back and figured out what she was like. Of course you can give me tips. Well, we started a relationship that lasted two years and uh, she took me from poverty level all the way up to winning the two Comma Club award. And now I'm even blowing that out of the water. And just a couple of months since I've earned that award. Speaker 2:     08:04         Congratulations. Seriously, congratulations. That's awesome, and again, she looks great. She, she's been lost weight and kept it off, which is what it's all about. Speaker 3:     08:14         Keeping it off is to lose weight. You lose weight on a Cayenne pepper or diet weight anyway, but can you keep it off and that's what the code red lifestyle has discovered. We only follow three rules to keeping your weight off. You've got to stay on the scale every day. You have to drink your water every day and you never, never, never allowed a junk food back in your house ever because a drug addict doesn't keep drugs in their cupboard and you cannot allow it. You'll end up giving in. So we protect ourselves against giving in. But keeping your weight off is easy. It's not hard. Speaker 2:     08:46         I love it. I love my gosh. I'm hearing all these marketing messages. You're talking, I'm just pulling these crazy. You talk in wonderful soundbites I can. Some of the promoters must have loved having you on. Speaker 3:     08:57         Yeah, so I love this. This is a lot of fun and a lot of it is how you communicate with people. I'm not reinventing the wheel, but I say it in a way that gets through to people and for some reason people love that and I have a real direct approach to people. I don't put up with any bull crap arguing. Nobody tells me what to do because nobody gets weighed out. People better than I do. I mean I put myself up against anybody. You don't know who he was. I got this so you don't got this. I got you don't got this or you need me, so you need to do it my way or go find somebody else and that just seems to resonate with people and they know. I mean business. Speaker 2:     09:31         I love it. So far as a person who was the hard part about a lot of our life is we kind of go through it is we forget all. Even though you've had success in everything else and it was just only four or five, six years ago sometimes, all that, we don't remember exactly how bad it was. There's a lot of people who are listening going, yeah, but you know what worked for me? What is, what's is? What can you tell that as far as how? How can they implement things that you've done to actually get the success that you've had Speaker 3:     09:59         in my business or in weight loss? Speaker 2:     10:01         I wanted to first of all talk business and then we'll hit the weight loss. Speaker 3:     10:04         No, I love talking to business. The first thing you need to realize is that hard work ain't enough because I was a hard worker and my parents raised me on a farm. I know how to work. I can work anybody under the ground, but it wasn't enough. I know a lot of people out there that are hard workers, so getting a good team, getting a good coach. I mean, I know it's like Christie, of course, because your coach work. Getting some people around you that know more than me surrounding myself. I had to get. I just. I didn't understand how business works. I can be a good nutrition coach, but running my business I didn't know what I was doing and so absolutely key. You're gonna have to get people around you that know what they're doing and that can help you monetize and help you. Take the direct different direction. I've got people around me, I've got my husband's a retired CEO. I'd come to him with my profit loss statements, balance sheets. I come, you know I have my dad's an ordained minister. I come to him. I say handling this dad. I mean all these people. I surround myself with a whole team of people that are smarter than me at certain areas and we come together. We worked as a team, but by myself I never would have been able to do it without help. Speaker 2:     11:13         So how do you find a good coach? That's one of things that I hear people say all the time now you need to get a good coach. What? How do you find a good coach that resonates with you, that you're gonna? Be able to get the results that you need? Speaker 3:     11:22         I don't know. Natasha is my first coach that I ever had. I never even thought about. I didn't even know these guys existed. I just, I knew I had the feeling that I was. I was meant for more, but I didn't know what kind of a coach I needed. So as far as what, what really was great between the tosh and I think someone should look for in a coach is someone who believes in your message, someone who really grasp what you're doing is this. She was totally she. She was my heart. We all, we just the same heart I was helping her and she knew so that that helped a lot because we. I found somebody who absolutely everybody from Rachel Peterson does my ads. She and her team who have code red, they believe in Code Red. Carol feels my funnels, Kevin Carol Lambros read. So everybody who's a part of the team, I just think finding a good coach that that can be that, that understands your message and really is fully understands what you're going for and not just that, do this, do this, do this, and then someone's going to be straight up honest with you. Speaker 3:     12:29         I am straight up honest with people. I need someone to pull me aside and say, this ain't working. So I look for someone who's direct and I look for somebody who truly understands what I'm going for it. If you get some skinny person and never been fat before, how did they understand what it's like to be fat? I mean these 21 year olds trainers at the gym. I just go, oh out like you don't know, you don't know. Life live a little bit and then you can come to me. But so I, I look for someone who's going to be straight up honest with me in the nose, knows what I'm after. Speaker 2:     13:00         I love that. I think it's probably one of the biggest things that we've seen. Obviously we do a lot of coaching things throughout our personal business here and in my own personal life. I'm actually in the process of hiring a new coach and I think what you mentioned as you always have to have a coach. You talked about your dad being a spiritual coach, your how has been being a financial ceo, business coach and Natasha obviously helping you and going through that. I can tell you for me personally, I think the whole coaching thing kind of gets it. Sometimes it's real good and sometimes it's real bad and I think it's like anything else in life, if you find one, you're not getting the results, then stop and go out and find one right away and don't let the excuses as far as, well, I don't know what I need. Speaker 2:     13:38         You're gonna find the better you get at it, all of a sudden the new coach appears and I'm excited about the one I'm gonna be working with you next month actually again, just kind of came in is the right time, my life and that's what I was looking for. So I again totally agreed. Coachings and necessity. I love one of the things you mentioned and whether you've got this from Natasha not, but that idea as far as raising your price, it's one of the things everybody I know when they first get started is really hesitant to do. Do I have enough proof? Do I have enough? Is My program really work? And if it does, you know what's the right value in? And I'm supposed to be a giver. I'm supposed to be helping people and and this, this internal battle. So I want to kind of find out from you, how did you, you're such a giver and you just care so much about people and yet at the same time you have these super, super high levels of expectation. So how did you balance finding the right price and overcoming the idea as far as they needed help and give Speaker 3:     14:32         and in that that was a big obstacle for me to get over. I, um, because I wasn't charging nearly what I, what I was worth because I didn't know what I was worth and what I had to do is I had to, I had to rely on Natasha fee too to, to feed that into me an outside person. You know, I, I was doing it. I just, I thought that's what people pay for good coaching, but in person that you trust that comes along and they say, oh no, nobody in this country does what you do and you're undervaluing what you. And it took me awhile. It took me a solid year of. I kept hearing them. I kept hearing that. And then of course, of what she did with me is having me do my own research on my competition. Speaker 3:     15:17         Nobody does what code red does. Nobody offers the accountability. Nobody offers the one on one. And so once I started jumping through the hoops of learning what the market and then doing research and asking people, what do you think would find out like hip, like hypnosis for weight loss? Oh dear God, that was $3,000. And those guys hypnosis, I'm sorry, I, I should make fun of other people. But you know, the different prices of other people were charging. That helped me come to the conclusion that Bologna, I know I am worth this and now I can stand before anybody and say, Oh Bologna, I am absolutely worth this and this is what I'm going to charge. And I pay it. They love it. They pay it, you know, it's not over. But that's a major obstacle for people. And you know, and I had to get over the, the, the hard part, you know, because you do lose a piece of you, you know, people break your heart. Speaker 3:     16:09         Especially when you're in such an intimate relationship with somebody like weight loss. I just got rid of my one on one programs where I work for somebody 16 hours a day of, for 90 straight days and I'm telling you I did it for five and a half years and it just took a piece of my soul with every person. And so you got to learn boundaries, you know, and so it once between that and, and just know what you're worth. And shopping my competition was really helpful because nobody did what I did. And then, and then learning to trust Natasha and she said I need you to take my hand and trust me and we're going to hike up. We're going to double your price and I mean you want to talk about. I was scared but I absolutely trust her because there are people out there that know more than you. That's why they're called coaches. You got to do what they say. I took out a $50,000 loan to hire her. So it was. And I talk about a huge leap leap of faith, you know, and, and then another $50,000 loan to, to write my book. So these are not small steps, but I knew it was the right thing to do. So you're gonna have to be brave. You're going to have to step out of your comfort zone, uh, you know, and do what you know to do. But it takes that step of faith. Speaker 2:     17:17         I love it. Such great value there. Again, I think too often people are afraid to invest in themselves and you've always done such a great job about that. Whether it was for Speaker 2:     17:28         Basically Natasha and her coaching program or for a, I know the person basically writing your book the same type of thing there. And it's, you have. I've seen the same thing as far as my own life. And I think it's why raising prices is so critical as if you take a look at as far as raising your price, you're going to find that some clients actually won't buy your product because it's too cheap and those are the clients that you want. And so at times I see a lot of people starting off in their charging these ridiculously low prices and ensure I think, yeah, if you have to start there, that's fine, but you've got to be pushing that envelope all the time. And I literally, I had this conversation with Russell, gosh, probably almost a year and a half ago when I was like, there's the inner circle is way too cheap, Russell charging $25,000. Speaker 2:     18:11         And he's like, ah, I just don't know if I. I don't want to just edit. Even though it's Russell. And I've worked with him for over a decade now. We've done a ton of different projects. I'm like, the value you provide is so much more. And it's taking first it went a little bit and then there and now all of a sudden you know, it's 50 grand. And it's interesting because I was having that conversation where all of a sudden by raising that price, you start bringing in and attracting people who play at a higher level and, and they're more committed to your program and you inter get better results, which in turn allows you to raise your prices even more and help more and more people. So again, I'm so happy that you did. Obviously you've talked to them a huge blessing in your life and I think it's great to see. Speaker 3:     18:49         Yeah, she, she really has. And I've since moved on to James Freal who is literally just walked in the office. That's why I'm stepping up my game even further. So it's funny because I don't give away any programs for free because there ain't no skin in the game. Like come on. People ask me all the time when you donate a custom program for our option at the high school. No, not because I'm being a jerk. It's because nobody takes. Nobody appreciates free. Nobody values free. I refuse to do that meant do I solve it on July first? I'm good rate of more than double my price for my own program and I'm doing it too slow, too slow down the business a little bit. I need to slow down the flow because I can't. I don't have the bandwidth. They can't get their credit card out fast enough and I don't mean to sound callous. They value good coaching and they don't care. They don't care. The more expensive it is, the faster they'll face. Bizarre. Speaker 2:     19:48         No, I totally agree. In fact, I just recently hired, so it's 2,500 bucks a month for two from basically a session every other week for an hour, so whatever that equals. So I know 12 and 50 bucks an hour or some crazy thing. People are like, why would you spend that Kinda money? I'm like, because it's an investment in me. I know that little tiny investment, the results on that is 10, 2100 fold and it's. It's crazy. I think it's, again, I love the fact that you've been raised and I love the fact of raising them even more and I think the thing you said there, I hope people listen to and that is nobody. You have to. If you want people to play, they have to pay and those people. I can't tell you how many you can talk to people. How many, how many free ebooks do you have on your computer? I was like, oh my gosh, there's thousands. Do you ever read any of them? No, they're never going to read it. It's free. I don't value it. As much. Speaker 3:     20:41         Listeners need to understand too. Don't worry about what the critics say. You can't use that to block out that bullcrap noise from people that are going, I can't believe it. I can't believe she'll so expensive. Go play someone else. Go Away. Go to Jenny Craig. They won't take care of you like I will. I don't want your bad energy in my group, so. So get in, get out. We don't. We don't want you. If you're going to just block out the noise. I, I'm making more money in one month and those guys have ever made in their lifetime, so people trying to be critical of me and I don't mean to sound braggadocious like you try to be criminal critical. I can't believe Christa would charge so much will watch. Watch what happens. People stand back and watch. So you just got to block out the critics. They don't mean nothing. They are ill, you're relevant to your future, irrelevant. Speaker 2:     21:28         You know what? I love it once we get close to wrapping things up, obviously when people take a [email protected], and so how do people actually get into your funnel? Where does the start join the down. Take down. Speaker 3:     21:41         We're right in the middle of a challenge. So 10 pound takedowns close. We're not registering people, so that's one way though. The Code Red Revolution. You can go to the book, you can read about the book. I've got the audio, I read my own audio and code, red revolution come and lifestyle. You know, we're all over the place. I got a great youtube channel, a great facebook, right? Instagram. We're just, I try to be everywhere, Dave, Speaker 2:     22:03         I know how hard that is. We try as well and it's that content creation is that, and I can be a real time second time. So does well. Again, any parting words is we kind of wrap things up here. Speaker 3:     22:14         You know, I guess I'm just. What's great, real quick parting words with weight loss guys, you need to just listen to my voice and realize that if you are struggling with a weight problem, this is not difficult to do. There really isn't. You've got to be at rock bottom and you've got to start with the basics. Don't try to get all fancy with this. Start with water. Start with turning off your stupid phone an hour early and get better. Start taking care of yourself with water and sleep and you're going to start feeling better. Guys, if you need to lose weight, don't overcomplicate it. Make it simple. You'll be fine. Speaker 2:     22:47         Oh Man, I'm going to leave on that note, Chrissy, a million. Thank you. Thanks so much for being on the show. Love having you continued success and all that you're doing and we'll talk soon. Speaker 3:     22:55         Thank you so much dave. Speaker 4:     22:57         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, why don't these just reach out to me on facebook? You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Steve Olsher: Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.  Steve discusses the $1,000 Funnel; available on itunes and which has been a very solid income and lead generating tool that people can utilize in maximizing profits, all while exposing yourself to others. A 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do. Tips and Tricks for You and Your Business: What Is Your What? (4:00) Podcast: Hosting and Collaborating Benefits (8:20) The Thousand Dollar Funnel: (14:15) Revenue Generating and Lead Building: (23:00) Quotable Moments: "If you can go out and discover what your what is, you are going to make this world a better place." "Visibility is the life flow of your business, no matter how you slice it. If you are not visible, you won’t be in business in short order." "If you lack visibility, you lack awareness. If you lack awareness, you lack leads. If you lack leads, you lack conversations. If you lack conversations, you lack sales." "The hardest thing to do is get someone to spend dollar one with you, it’s that big of a deal." Other Tidbits: Steve explains his philosophy behind discovering the one amazing thing you were born to do. Understanding your innate gift, unearthing it, and pursuing it. He elaborates on how we all are naturally wired to excel in life by following our true core passion, innately bestowed to us. His passion in life is helping people discover this gem! Steve also talks about how to generate income and build leads at the same time; putting yourself out there in the community and building relationships are fundamental keys to success. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker Speaker 2:       00:18         radio. I'm your host, Dave Woodward. You guys, this is going to be a fun, fun episode. Od. You better actually get a pad of paper out if you're driving, you'd take some mental notes, but bottom line is I'm to a guy who's just been crushing it online since like 1993 probably for most of you guys were listening, were even born Steve Ulcer. Steve, I just love having you on this show. Welcome. Speaker 3:       00:40         Yeah, man. Thanks. Thanks for having me back. I'm actually been on before, but it's great to be back. Speaker 2:       00:44         Yeah, you're back. I tell you, it's awesome. You're a vet, so I want to kind of. If you guys don't know Steve, this guy again and we were just kinda talking about some of the stuff he's been doing. He literally started in 1993 with liquor.com and started that. He's built a huge business, still plays around in that he's also a New York Times bestseller. We actually had russell actually spoke on his internet prophets live show, Gosh, probably put 2015. We were barely getting to kicking this thing off. Clickfunnels funnels was embryonic at the time, were like a, this thing works. Speaker 3:       01:18         That was interesting too because, uh, there were some folks that have that have really blown up since that event. I mean, we've done Internet prophets live. I haven't done one now for a few years actually. That was the last one that I did, but uh, but Lewis Howes spoke at that event. Russell spoke at that event. All kinds of good. A good quality folks. But, but yeah, man, it was um, it was interesting because Russell was just doing now some of his first presentations around click funnels at that point. And I think we signed on, I don't know, maybe 40 or 50 people on a click funnels with that at that juncture refund. Speaker 2:       01:47         Oh, that's awesome. You've also got your own podcast reinvention radio. I think one of the cool things we'll talk about here is new media summit, so guys check out new media summit.com. It's actually a summit about really podcasting and. Yeah. Speaker 3:       02:01         No I'm not. It's not that common. I could buy a new media summit.com if I want to do, but it's actually get to new media thing. I'm going to go in this net direction. Uh, yeah. No, it's a, it's funny. I've been offered that domain. I'm like, you know what? I'm okay with that net, but thanks for playing. Speaker 2:       02:20         Well, let's kind of dive into this. You also have your New York Times bestselling book. What was that one called? Speaker 3:       02:25         So that was called, what is your, what? Discover the one amazing thing you were born to do. So my work has really focused on helping people discover, share, or monetize their what? Based on where they are on their business. Speaker 2:       02:38         I love it and that's one of the things I want to make sure. Obviously those guys who are listening to listen to a podcast, I've, we're probably somewhere there that are 250 episodes. See how many you have on readmits are you guys have. Speaker 3:       02:49         Oh, Jesus. I mean, I've been doing it since 2009, so I think. Yeah, well I know we're over a thousand, but you know, man, it's, it's interesting, right? I mean that's the beautiful thing about this, uh, this medium is like some of those shows are just, you know, six minute babbles and others are like two hour interviews. I mean, that's why I love this medium. Speaker 2:       03:09         Well, let's talk about this only because one of the things we talked about all the time at click funnels and this is the whole idea as far as you have to find your voice and some people are great at finding their voice through video. Others are audio, some people are better at blogs, but the key is you've got to find your, as you mentioned, you know, what's your, what, you got to find that and then you also have to find your voice. So I'd like to kind of spend some time here tying all those things together. If you don't mind as far as helping people identify how do they find out what is there, what, and then let's dive into really some of the mechanics of how to be a good either start your own show and being a good host or how to become a good guest and make and monetize it. Speaker 3:       03:46         Yeah. And, and I really do think it all begins with being able to answer that core question of what is your, what and just just so that we're clear on this, because I know there's a lot of people are like, well is that the same thing as a why? Or like you know, what, what are we talking about here? And so there's really three parts of the, what is your, what framework, if you will. So what is your, what equation is really comprised of understanding what your core gift is. So your gift is one piece of the, what is your, what framework and that means it's in your DNA. I mean, what, here's what I say is that, you know, you can choose your why. Like maybe your why is you want to feed starving children in Africa or maybe your why is you want to take care of your family or you know, whatever that is your why is most often something that is external. Speaker 3:       04:34         Whereas your, what is really reflective in my way of thinking of what's already in your DNA is I like to say your, what has chosen you. It's not that which you have chosen and so you know, you do have a core gift. Like for some people it's communicating. For others, it's healing. For others, it's teaching. For others it's protecting or uh, enrolling, I mean you name it. Um, and there's lots of different types of gifts, but really the, what is your process, if you will, of being able to understand what your, what is starts with that question of, you know, how am I naturally wired to excel? What is my, let's just call it my dominant gift because you might be good at a couple of different things. But I do believe that even if it's 51, 49, there is something that is a wee bit more dominant than everything else. If you really sat down and think about it or you go through the exercises in the book, you'll identify what that core gift is and once you understand what the core gift is, the second part of the framework is to understand what the primary vehicle is that you will use to share that gift. And the third part, which is probably in my way of thinking either the easiest or the hardest place to start depending on who you are for folks. The third piece of the puzzle are the people. Speaker 2:       05:48         Okay, Speaker 3:       05:48         and really understanding the people that you're most compelled to serve. So it's the combination of the gift, the vehicle and the people that make up the what is your what framework and most will go a lifetime without ever figuring out one piece of the puzzle, let alone all three. But if you can get it dialed in, I mean that's where the magic truly happens. I mean, I think it's one of the reasons why you guys have been able to get to the tremendous heights that you've been able to get to because it's taken a lot of trial and error and time and I mean Jesus, the allocation of massive energy and resources and failures as successes for, you know, for your team there to be able to build what you built. But now if you look at the team, the core team, certainly from clickfunnels, I mean what you guys are so good at is playing to what each of your respective, what's our and really just honing in on what you're so good at it. Speaker 3:       06:44         And yes, you can call the zone of genius, you can call it, you know, what you're passionate, whatever. I mean I don't care what terms you use, but at the end of the day, if you're not clear on how you're naturally wired to excel, you're going to end up waking up with that. That feeling of dread. That's so many of us have. So what is your, what? You know, it's interesting as much of a cop out as it might be. What I really determined over time is that my what is really helping people discover, share and monetize, there's and it's just, it's amazing what happens when people turn that, that sort of that key, if you will, on that treasure chest and they lift up the lid and it's like everything glows, you know? I mean there's, there's something that I can't quite explain about what happens when it clicks for people and I'm able to help them through that Speaker 2:       07:32         so they can get working. They get the book at Speaker 3:       07:34         on your page, see bullshit. I would make it super simple. I mean, yeah, I mean you can just go to what is your, what.com. And we do give away actually the entire book because you know, my, my philosophy is if you can go out and discover what your, what is, you're going to make this world a better place. Not just for me but for my kids and for their kids and for generations to come. So my, my goal is actually to help as many people as possible discover. There wasn't, I guess you could say I give the book away for selfish reasons because I know if you figure out what it is, you'll make this world a better place. So yeah. What is your [inaudible] dot com and grab a free copy of the whole book. Speaker 2:       08:10         That's fantastic. So I'm actually on there right now. Such cool. Awesome job. That's super easy. So first of all and was listening to one, make sure you understand it. You've got to figure out what is your, what first. Once you figure that out, then leads us. Next thing Steve, I really want to spend time on that is you've been at Ge, you had, gosh, thousands of episodes on your own podcast. You are on other people's podcasts a ton. So I'd like to kind of talk about both parts because this is one of the things I get questions about all the time. That is no better off. Should I host, should I be a guest? No. They hear some people say, well, being a host, it's really not your content. And other people are like, well, you want to be so Speaker 3:       08:49         clearly for. The answer is yes, I mean, I, I do believe that at some point you want to start your own show. Does it have to be tomorrow? No, I mean the best way to become familiar with the medium and the industry is to cut your teeth, uh, by being a guest on other people's shows. I mean, I've been a guest on over 500 shows in the last three years. It's a matter of fact outside of I'm just a small handful of facebook ads. Being a guest on other podcasts is really the only marketing that I do. So I mean that's, I'm all in on the medium and for a number of reasons, not the least of which is accessibility and discoverability. That whole game is changing in such a massive way. It's, it, it, it reminds me of sort of the embryonic days of the internet because if you look at the numbers, just the sheer numbers alone and depending on who you ask, some people will tell you there's 400,000 shows. Speaker 3:       09:54         Some people will tell you there's 500,000 shows. Um, regardless of if it's four or 500,000, when you compare that to 2 billion blogs, websites, there's, there's zero comparison and with Wifi becoming a standard accessory in $250 million cars rolling off the assembly line in the next five years. And by some estimates, 30 percent of the vehicles that'll be on the road within seven years will be autonomous vehicles. So people can do whatever they want to do from point a to point B, which of course on one hand is really scary. But on the other hand, you know, the fact that they'll be able to do what they want to do in terms of searching for content or information or education, etc. It just those two factors alone. And you look at google car play, you look at apple, you look at google podcast that just launched. And even In terms of voice, when you look at what's going on with alexa, when you look at what's going on with, you know, the google home and it's all of these machines that are built through a ai and voice. And you know, all of the new technologies that are really driving a content, access and consumption, it's frightening what's going to happen to these numbers. So whether you're a guest on a show or you start your own either way, you need to get in the game. Speaker 2:       11:11         I love that. I through one of the main things, I was super hesitant. Uh, gosh, I think it started last february, so it's been about a year, year and a half or so. But I was, I was really nervous when I first got started. Like, geez, I don't know what the heck am I to say who I'm going to talk to, all this craziness. But I've actually had a lot of fun doing it. And so I wanted to kind of talk to you about, for those people, how do you monetize it? You mentioned the fact that right now the majority of your traffic, everything else actually comes from the podcast versus facebook ads. Speaker 3:       11:40         Yeah, I mean, you'll, you'll appreciate this. So we actually just launched this because we're, we're now doing it for people because so many folks, I mean to me visibility is the lifeblood of your business. I mean, no matter how you slice it, if you're not visible, you won't be in business in short order. I mean, it may not be tomorrow, it may not be next month, but at some point, if you lacked visibility, you lack awareness. If you lAck awareness, who lack leads? If you lack leads, you lack conversations, you lack conversations. You lacked sales period. So from my perspective, I believe that the two don't have to be mutually exclusive. I believe that you can Gain a significant amount of visibility by being a guest on other people's shows and having your own show. But when I say they're not mutually exclusive, I mean visibility of monetization are mutually exclusive. Speaker 3:       12:28         I believe that you should be able to make good money every time you appear on a show. And so one of the things that we do is we leverage what I call the thousand dollar funnel and that's the name that I've given it because every time I appear on a show now, sometimes it's a lot less, a lot more depending on the size of the show that I'm on, but pretty much like clockwork, whenever I appear on a show, I will be able to generate roughly a thousand dollars in immediate income. Now that's not long tail, right? That's not the sale of additional products, programs and services. And we've got services and programs that run up to as much as 55 k a. But that's just an immediate income by implementing what I call the thousand dollar funnel. And what I have found is that far too often when people come onto shows and, and, and I can speak to this from the standpoint of being a host and, and knowing what. Speaker 3:       13:21         So as I said, I do both sides of the mic there. But as a host, I see what so many of our guests do and so many of them lack and understanding of really how to monetize that visibility and in my way of thinking, having this thousand dollar funnel as we call it, a, is a Great way to not only be able to take full advantage of the visibility of these shows create, but to also be able to generate immediate income. I mean, if you run the numbers on this, if I appear on just two shows a week, and honestly it doesn't take that long. I mean the average podcast interviews about an hour. So in a couple hours a week, if I'm able to generate a thousand bucks in immediate income, no, that's 2000 bucks in that week for a couple hours of work. Extrapolate that out over the course of a year. That over the course of a year, that's 100 k and that's pretty much what we're able to do like clockwork. Well, talk about such an awesome hook. Holy cow. just reel me in. So what is this other funnel? Well, first of all, it's a great brand name. Speaker 3:       14:27         And so basically, I mean, here's the thing, and it's pretty simple and there's no, I mean, look, you guys are funnel hackers. I meAn, you're listening to this, you understand the power of funnel it. What's amazing to me more than anything else. So dave is how many people aren't, you know, it's like, it's, that's why I think you guys still have so much runway because there, as soon as you start thinking like everybody knows about this, everybody's doing it, you realize how many people just are not doing it. But here's, here's what we do, right? So our thousand dollar funnel is pretty simple. It starts with obviously a free offer, a lead magnet. And in my way of thinking, a good lead magnet is to do three things. Number one, it obviously it has to be free, right? I mean it has to be free for the recipient to get. Speaker 3:       15:16         And it has to be free for you to deliver it. There's a lot of folks out there who you want to have a call to action of like, hey, you know, I'll send you a usb or I'll send you cds, or you know, these sorts of things out of the gate. Obviously you don't want to be doing that. You just a good lead magnet for you, for them should both be free. Number two, it has to further the conversation. So like you and I came out of the gate here talking about what is your, what, right? And the importance of being able to discover your why. Because if you want to start your own show, if you want to be a guest on the show, right? I mean you really have to understand how you're naturally wired to excel. You have to have expertise, you have to have authority, credibility, etc. Speaker 3:       15:51         That's all. It's all really built around something that just truly puts fire in your soul. Right? So after we talked about it, the gift vehicle to people, this, that, and the other, some listeners right now we're thinking, yeah, I'd like to get a free copy of that book, you know, or maybe even more so they were thinking before we gave them the url, mAybe they were thinking, oh I'll go on amazon, I'll grab that book. Maybe I want to figure out my what is maybe I want my husband to figure out what is, what is, you know, maybe I want my son to figure out what is, what is well go get that book. So when I say, you know, you can go to [inaudible] dot com and grab a free copy of the entire book. Well then obviously that furthers the conversation, right? If I said, hey go grab the ultimate directory of podcasters and we've got this directory of podcasts we put together with everything, including their contact info. Speaker 3:       16:35         If I said that you'd be like, what are you talking about? You know, like it wouldn't make sense. So obviously that lead magnet has to further the conversation. And then number three, in terms of what I believe makes a great lead magnet, both for you and for the recipient. Number three is it just has to be a brain dead simple. Heck yeah, I want that right from the standpoint of you have to remember that there's a cost involved for the person who is raising their hand to say yes, I want that. The cost isn't money. The cost is providing their name and email address. And as you said, I mean, I've been online since 1993 and there was a point in time we're getting email. It's pretty cool. You got mail like ooh, now it's just an intrusion. I mean, now it's a pain in the ass, right? Speaker 3:       17:23         So. So the costs that the prospect is thinking about is providing my name and email address, right? And do I really want to be on another list? This is what's going through their minds. And so by giving them something that has substantial value, in this case, the entire book, it's just a simple brain dead. Heck yes, I'll take that. And the cost of providing their name and email is worth the return. I mean the roi is worth it. Of course they can unsubscribe at any time, but the fact of the matter is that they run it and, and you know, they're thinking about this, they run it, the roi is there. I provide my name and email, I get the whole book. So those are the three elements that I think you really need to have. Have a really good lead magnet. A, anything before I jump into the next part of the thousand dollar funnel. Speaker 3:       18:14         No, I'm actually just enter my name and email address is [inaudible] dot com right now. And going through the process I want, what I want to see is I want to see what kind of revenue you generated out of this thing. Right? So here we go. So, so the next step of the thousand dollar funnel is. And, and look, there's no right or wrong way to do this. I just know what works for us and I, and again, having done this now for as long as I've done it, this is what works for us in the next step is to offer them a different version of the exact same resource. Right? So as you can see there, dave, in this instance, what we do is we then turn around and say, hey, thanks so much for grabbing a free copy of the ebook. Would you like a free hardcover copy? Speaker 3:       19:02         Right? So it's the brendon burchard free, you know, free book model, whatever you guys do it with, with, uh, you know, with all the dotcom secrets and expert secrets. And I mean, you Guys do all that so you understand what this is, but I can't tell you how many times people want to recreate the wheel here and feel like on that thank you page with the video and with an offer. And I do believe that you should be offering something on that. Thank you pages. I know you guys were supposed as well. Uh, we then turn around and say, hey, you know, go on and grab a free hardcover copy of the book if you're so inclined and we give you the book, you pay $79 for shipping and handling. Again, it's just really a different version of the exact same resource. So you could send people an electronic version out of the gate of something and then send them a physical copy of that exact same thing. Speaker 3:       19:51         Or you can drip like, you know, a, a seven day, you know, you can go in for free and get, you know, this seven day, 30 day challenge, whatever it is and once a day for seven days or 30 days, we'll send this to your inbox or you can get all 30 days right now, you know. And so like that's a lot of people don't have patience, they just want it all right now. So there's a million different ways to do it. But, you know, from my experience, dave, what I have found is that the hardest thing to do is get someone to spend dollar one with you. Right? I mean, it's like if you think About it in terms of a bar graph that goes from zero to 100, getting someone to spend dollar one with you is like going from zero to 98 on the bar graph. Speaker 3:       20:34         I mean it's that big of a deal to go from 98 to 100 is not that hard. Zero to 98. Totally agree. Because what we, what we're there is we're giving them the opportunity to shift from being this passive prospect into being an active customer and that shift is monumental, right? I mean it's, it's just, it's a massive shift and then the third piece of the thousand dollar funnel is for those who opt in to grab the book and then say yes to the hardcover copy, we then turn around and offer them a third version, still have the same resource and in this case it is what we call the reinvention workshop, which is an online course, which is basically me teaching the what is your, what process live. So just tAking a room full of students through this process and we put up a video camera and nothing fancy, but you know, for years I taught the reinvention workshop live and one day we decided let's videotape it and do they still use that term, videotape it. Speaker 3:       21:45         But that's uh, that's what we did on video and broke it up into modules and we offer for 49 bucks. And so what's super cool about this funnel and it, look, there's obviously more to it, you got to do the integration with credit card processing, so you get paid and we do a five email indoctrination sequence. So once they opt in, they then become more familiar with who I am and so on and so forth. Um, but you know, reality is a, if you think about this whole process here and what ends up happening, let's just say a roughly 100 people opt in. So 100 people opt in from listening to this interview, like clockwork, about 20 percent of them will say yes to the, uh, to the hardcover copy of the book. So at $7 and ninety nine cents a pop, you know, it's not big money, but that's, you know, we're just using 100 as an example. That's 160 bucks, right? So 20 times eight, $160. And then of the 20 pretty much like clockwork, about 25 percent of them take us up on the upsell of the $49 course. So that's five times 49 is 250, so 250 plus 160 is $410. Now pretty much every time I appear on a show, I average about 250 leads. And so if we take that $410, when you multiply that by two and a half, you'll see why we're right around a thousand bucks. And that's why I call it the thousand dollars funnel. Speaker 2:       23:17         Did I absolutely love it? I'm gonna. Have you go through those numbers one more time as people understand them? Because I just had that have actually paid to have the book shipped to me. And this is one thing that I want to make sure people understand because people ask me all the time, why would you do the same thing? I can't tell you how many books on audible I, I buy. So I paid for the audible version and then I buy the hard copy and people go, wait, no one's ever gonna you do that. I'm like, listen, I don't know. Maybe I'm stupid. I love collecting books. I don't. There's something about listening to it and then also having it physically that I love and I know for myself, even on a free download, I typically don't read the downloads but I will, I will at least grab the book and go through it. Speaker 3:       24:04         Yeah. And your point is well taken and it's like. So again it's three versions of the same exact resource. I mean it's the, the ebook and some people are fine reading it on the screen. I mean it's a pdf, it's not, you know, it's not like one of those page turner kind of things. I mean it's just a pdf. Speaker 3:       24:20         Some people prefer having a physical copy in their hands and because our book is a little more experiential in terms of we actually have exercises that people go through, you can write in the book, so they prefer to be able to do that and then still others just want to watch this process happen and they know they learn by osmosis, so by watching me take a room through a room full of people through this process, they actually learned faster. They learn better. I mean it just depends on, on their learning modality in terms of what they're most comfortable with. Speaker 2:       24:56         I love this whole idea as far as thousand our funnel, so go through the numbers again because I was listening but paying not paying attention because Speaker 3:       25:05         saying is basically we average about 250 leads every time I appear on a show and sometimes it's a lot less. Sometimes it's a lot more. Don't get hung up on that number. About 20 percent of the people, when I say 250, those aren't listeners or downloads. Those are actually people who provide their name and email address. Right? So of those 250 people to provide their name and email address, about 20 percent of them will say yes to the hardcover book. So again, just using simple numbers here. If it's a 100 people at 20 percent, it's 20 people and we charged seven 99 for shipping and handling. So 20 times eight is 160 of those 20 people, about 25 percent of them pretty consistently opt in to grab the reinvention workshop online course at that $49 price point. So of 20 people, 25 percent is five, so five times 49, let's just call it 50 is 250 bucks. So 250 for the online course, 164, the book about 410 bucks. So if you extrapolate that out times two and a half, given 250 leads versus 100, again it's gonna, it's gonna equate to about a thousand bucks. Speaker 2:       26:22         That is crazy. I think it's fantastic. I think that part, I can't emphasize enough the idea as far as repurposing content, we have repurposed content so many different times. There's so many different ways and it just works and more importantly, it's really you're providing it as it's actually a benefit to those people who, who are buying from you because everybody wants to consume content in a unique Speaker 3:       26:44         way and how they learn best. So I think it's awesome. I love daddy as far as that was marketable. And so what we started doing is, because we started a. I've been teaching this now for some time to my private clients. Uh, and what, it's not rocket science. I mean you guys are funnel hackers. I mean, you, you know, all this stuff, but to the general public, this is like, holy shit, there are people out there who still have no idea. Like you guys get it. The rest of the world has no idea. So, so what we started doing is we started building it out because the request came into my tech team actually builds thousand dollar funnels now for people because it's a, it's a big part of that process. I mean, people come to the new media summit and they get to pitch 40 top podcasts on who they are on what they do and literally get booked on the spot and a lot of them don't have a monetization plan. Speaker 3:       27:33         Right? So that's one example of an opportunity where if you start thinking about your own personal profit path and how you take people down that path of making money, for us that's just a natural step on the path, especially for people who come to the new media summit who don't have a simple monetization strategy in place like that and don't understand the tech. So we just recently started offerIng that I'm at five k a pop and you know, reality is if you're averaging a thousand bucks in revenue every time you appear on a show, a five of those like the, you know, get, get the roi. And frankly I haven't even touched our thousand dollar funnels. We've got two of them. I haven't touched him and god knows how long. Save for a few tweaks here and there. So, you know, once you have it and it's automated, it's stare. Speaker 3:       28:22         That's awesome. I love it, just love it. That's fantastic. So tell people about the new media summit. This is an event that was born out of my experience as a podcaster and my experience of understanding that one of the biggest hangups that people have in terms of taking their business to where they want to take it is visibility. And I finally just was. I was sitting down one day with a couple of podcasts are friends and we were just chatting about how many pitches we get every single week with people wanting to be on our show. And I, we probably get, I don't know, 30 or 40 pitches a week for people who want to be on reinvention radio. And so I was talking to some of my friends and like, yeah, you know, we get 10 pitches a week or 20 pitches or whatever it is and it's just really hard to tell like who should we book, who should we break? Speaker 3:       29:10         So it was actually born from the, from, from an, from a need standpoint on our end as podcasters have, trying to find really good guests because it's really hard to tell just on paper or on a site, you know, if somebody is going to be any good. So the idea here was, yoU know, let's put together a forum where we could meet some really interesting people who are doing incredible things in the world. Let's give them a chance to pitch us and let's book, you know, if you know, if they're up to interestinG things and they're a good for the show, but then what, uh, what we realIzed is that people really need to understand how to leverage and monetize the power of new media and to get into this game of podcasting itself. So we've made it a very much an educational event, but we keep it very, very small. Speaker 3:       29:55         this, this is not funneling. I can live. I mean this is, this is a 150 attendees who have the opportunity to spend three full days with 40 top podcasters. And over the course of those three days, we do small groups, we do panels, we do pitch sessions, so people come, they learn, they meet, they danced, they drink, we hang out and they get to pitch them and literally get booked on the spot. So, you know, we keep it as a much more intimate event. But everyone who attends a summit gets booked on shows. And you know, we've got some awesome case studies here of people who have been booked on multiple shows. I mean the, as matter of fact, one woman got booked on 33 shows a at the last summit, another woman got booked on 26 shows. And so, you know, I mean, if you've got the right message and we help you with that message, uh, you're going to get booked on a lot of shows. Speaker 3:       30:46         but that's a lot of what we do in our pre event training too, is make sure you get your pitch down. So that's the new media summit.net again, September 11th through 13th in austin, Texas. yeah, yeah. Mean I think we've got at this point about 30 seats left, something like that. I know we've got to update the site because we just sold another big batch there, but reality is it's a, it's a, it's a one of a kind of event that I really enjoy doing because one of the things that we do that's a pretty unique to any event that I've ever been to is we actually give the attendees the microphone and we let them pitch everyone in attendance. So you're not only pitching the 40 podcasters, you have to get to pitch the, a hundred and 50 attendees to. So it's kind of turned the taBles a little bit, which is a lot of fun. Speaker 3:       31:35         Oh, that's awesome. Well, as always, you're so generous and droppIng value bombs like crazy. They're kind of close to wrapping things up. You're seeing anything else you want to make sure that our funnel hacking community, here's her as well. You know, man, It's in my way of thinking. The best funnels are the ones that have of course, quality products and quality offerings. But, uh, the best phones are the ones that are going gonna have the most traffic man. So, you know, reality is, you could have the best funnel in the world and if nobody knows about it, uh, it's kind of a moot point, right? So whether you're a guest on shows a or whether you decIde to start your own podcast, uh, or come to an event like the new media summit, you know, by all means, just make sure you're doing whatever you gotta do there to make sure that people know you exist because one of the things that I wholeheartedly believe in is that you are the solution to someone else's problem and they are literally praying for you to show up in their life right now. So, uh, let's do whatever we can to get out there with strategic abandon and get in front of them. Where do they end on that note? Thank you so much. ALl right, my man. Thanks so much. Speaker 4:       32:41         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm tryinG to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people would like me to interview. I'm more than happy to reach out and have that conversation with you, so again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to Speaker 5:       33:27         make this better for you guys. Thanks.

Why Dave Decided to talk to Ken: Ken Dunn is an international speaker, author, and the CEO and founder of GoRead.com; a social media and ecommerce community for readers and a support platform for authors. He is also credited for starting a wonderful foundation: GoRead Children's Literacy Foundation; helping to fight illiteracy around the world. Ken's passion is helping experts turn their experience into highly profitable authority platforms. He has written and published 5 books, selling over 300,000 copies in 10 languages. Specializing in book publishing, Ken has developed a structured plan that helps authors and other people create a book in 30 days. Tips and Tricks for You and Your Business: Why write a book (1:55) Breaking down book writing (9:45) The book writing dual with James P Friel and Dean Holland (12:20) The 10 minute writing bursts (19:30) Dragon Dictate App (20:15) Quotable Moments: "When people are starting to write books and they think about it, they immediately get overwhelmed." "It’s ok to put everything you know in a book." "Your book will either promote you or expose you." Other Tidbits: Writing a book opens up many doors to different avenues of income. Get more tips from Ken on the Podcast: Just The Tips episode 44 - “How To Write a Not-Terrible Book” with James P Friel and Dean Holland. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Air. Many Speaker 2:     00:18       is going to be a fun ride today. Hold on. Tight to. I want to introduce you guys to a dear friend of mine who has been crushing it in an area that's been near and dear to our hearts, and that's an old book publishing area. So Ken Dunn, welcome to the show. Hey, thanks for having me. Dave can hear me okay? I can. Thanks. So for those guys, you may not know Ken. I basically. He's one of those nice guys from Canada. Every. Everybody from Canada is nice. I don't know what it is. Everyone I know from Canada, every Canadian has a nice guy, but this guy has been trying to figure out this whole digital marketing thing for years. Ironically, he acts. He's been crushing it. He's killing it. He's a CEO and Co founder of [inaudible] Dot com, which is a publishing platform more important that he's an author. Speaker 2:     00:55       He teaches other people how to write their books and I really want to make sure you guys understand the value behind this. That's why I wanted to have ken on the show today. It's helped me understand not only the value of writing a book, but more importantly falling kind of a system on how to do it quickly and that's one of the things that Ken's going to talk to you about. In addition to that, we're going to talk a little bit about the JSP freel and Dean hollins challenge on book. Writing them down. Will fill the on some of the details there. So Ken, welcome. Let's kind of dive right in. Speaker 3:     01:21       Uh, thanks a lot. Yeah, I'm excited. I know we're going to talk about some really great stuff about how any entrepreneur could write a book fast and write a good quality book and then why they should do that. But I can't wait to get into the dual. Between James P dot Farrell and dean Holland Lean hollandaise sauce. These guys are just keep trade out of it. Writing books right now. Speaker 2:     01:42       Alright, so let's tell people a little bit as far as why books. I mean this is one of the things people are like, oh, I don't want to write a book. Everybody always says I got a book inside me, but I just don't want. It's too much pain to get it out. Speaker 3:     01:55       Yeah, well I, you know, anybody that's in the ecosystem sees what you guys are doing and realizes that if they can get the book out of them, there's just a massive opportunity. The hot thing that everybody seems to be doing right now is a free plus shipping offer and those are going really well for a lot of people, but the challenge is actually writing the book and it's kind of funny. I got to take you back and tell you a little bit of the story in order to help you to really understand my passion for it. Dave, you know, this was a police detective in the past. What if I go back 18 years, I was a homicide cop and the chief interrogator, but major police department in Canada called, it's an Ottawa again and I walked away from policing. I started a business with a really amazing mentor in the mortgage industry in just three short years. We grew it from nothing to $300, million in sales and we sold it and it happened so fast that when I left that I don't know how I got into my mind, but I decided I was going to become a professional speaker, travel all over the world and I was going to write a book and one part happened for me. The other part sucked. Speaker 3:     03:03       I started traveling everywhere, but man, it took me 18 months to write my first book and then I gave up 10 pounds of blood easily. You ever tried to write a book yourself? Dave? I've tried three times, almost four times and I've given up every time. Honestly, I. There's so many other easier. That's why I do a podcast. I can't. I just hate writing. Yeah, it was painful for me. I never had any help. I mean, we're talking 18 years ago, but I remember it like it was yesterday. I just sat down and I wanted to write this book that would teach business owners how to create more sales in their businesses, some good old fashioned sales techniques and I'd start and I'd stop and I'd start and I'd stop and even thinking about it. Now I'm getting tongue tied, but what's even crazier is like 18 months later I finally get this book done. Speaker 3:     03:58       Then I go to the Internet and I'm looking for somebody to help me publish it and I've found a publisher who swore to me that it would become a best seller and I would. They were the right choice for me and Gosh, they had me at hello, and then they paid them $80,000 to edit it, to proofread it, to publish it, to print it and some big elaborate marketing strategy. And, and it was published with 280 grammar and spelling errors and it was a freaking disaster. We sold eight copies, printed, 10,992 copies of this book in my basement. My wife hates me for $10,000 a book is how much it cost to publish those. Oh baby. It was three bucks a copy. So $30,000 went into printing and I only sold eight of them. I still have the other ones though. She keeps telling me to get rid of them. Speaker 3:     04:56       I guess I should let you know what's really interesting about that is that I, by that time I was already speaking all over the world and so I had to get this book done because I had already started talking to people about it and I didn't know what to do, but I remember jumping onto an airplane. I was heading to Asia on a trip and I went into the Hudson news to grab some snacks in there. In the store was a book sitting on the counter. I mean how many times Dave, have you been in an airport and you're going into the Hudson news or one of the snacks doors and there's a book there, catches your eye and you just grab it and throw it into whatever you're buying all the time. So the. So the book, you may have actually heard of this title, but the book was called how to make people like you in 90 seconds or less. Speaker 3:     05:44       And it freaking just hooked me. I mean, I'm a sales guy, right? So I'm thinking if they liked me faster, I can make more money. Um, but I, I literally bought this book. I read it on the trip four times. I came back from my trip, it was back in 2006 and I decided I needed to meet the author because the book was so amazing. I wanted a book like that and the author's name was Nicholas Boothman. He's a New York Times bestseller and he just happened to live in Toronto where I was living. So three days after I started looking for my, found him, we had lunch together and he said hello to me and then slapped me in the head in 30 seconds because. Because I started telling him the story that you told me or that I just told you. And when I told them how hard it was to write the book, he started laughing at me and I said, why? He said, what are you laughing at? He said, well, he's. He'd written, he's written five books. He's sold over 3 million copies of them. He speaks 50 to 60 times a year at an average of 70,000 speech, makes millions here because of his books. And he said, I've never taken more than 30 days to write a book. And I'm thinking, yeah, you must be. You must be like writing 24 hours a day. And he said, no, I've never written for more than 20 minutes a day. Speaker 3:     07:02       Yeah, that's what I thought. So I, I, I convinced him to teach me this and I've, since that day, 2006 I've published, I've published four books. Each of those books that I wrote, I wrote in less than 30 days. I never wrote for more than 20 minutes a day and I've sold 300,000 copies of my personal books and it's using that system. So he actually taught me this amazing system for writing a book quick and writing it without pain and avoiding writer's block because Dave, I don't think there's anybody in your world, in the click funnels world that would argue that if they could get a book out of them, there's tons of value, tons of things they could do with that book. Is that fair? Oh, well, considering the fact we've built 100 million dollar company off to different books, I think it'd be very hard for anyone to dispute that fact. This is what I tell every single one of my clients that I teach how to use this system. I point Rachel Russel Story and I talk about how he used those books, how you guys turn them into free plus shipping offers, how you use them at live events and all the stuff you did and in a $100 million dollar company. I know because we're on a recording that you're, you're under exaggerating with the size of click funnels today. Speaker 3:     08:24       Uh, so I, I just. That was, I mean that was the start of it. I started traveling now when people were telling me how much they were struggling writing books and so I went back to nick years later and I told them to write this book and he wrote it in 30 days, less than 10 minutes a day and it's called how to write a salable book in 10 minutes. Madness. This is the entire system, everything that and we've used this book and the workbook that goes along with it now over a thousand to write entire books in less than 30 days. That's crazy. Only because I know the pain and anguish that that Russell's gone through in writing his books. That honestly, if he thought he could write it in 30 minutes, a 30 days at 10 minutes a day, he'd be thrilled. Yeah, and unfortunately I didn't actually meet him until after and I don't know if you'll ever write another one, although I heard through the grapevine there might be another one coming, but it's really cool because what I've found in all my research statement, you might be able to relate to this is that when people are starting to write books and they're thinking about it, they instantly get overwhelmed by it because they're like, I gotta get all this stuff in it. Speaker 3:     09:39       I should put this in it. Maybe I shouldn't put this in it. I don't know what to put in it. They start writing. They stopped because that. I mean I went through that, but when you use this system, the very first thing that we get people to do is create the chapters, so it's like creating a journey for a reader where you start them at where you want to get them to, and then it's just like built it. As we're talking, I'm thinking it's just like building a perfect webinar. You create the chapters, then it needs of the secrets. You've got to break beliefs and you've got to rebuild those things. Actually what we do with people when they use this workbook to do it and, and it's just amazing, but what I, what I really hope people understand is what life looks like when you get the book done and, and why it's worth trying this system if they've ever wanted to write a book. Speaker 3:     10:29       Because I mean, look at Russell, look at you, look at what's happened with click funnels because of those books. Oh yeah. Oh my gosh. It's literally. I can't even begin to imagine what the true Roi is for us on those books. I mean it's, it's literally millions and millions of dollars. So I was trying to figure out here over here, you know, I joined the inner circle two and a half years ago now, but I had never. I didn't even know what a funnel was when I joined the. I didn't realize this, but I hadn't read either of the books. I just knew Russell from way back in the early days when we're both in network marketing and everybody. I was trying to figure out how to build this company and everybody's saying go to go see Russell, go see Russell and I couldn't get any time with him because he's so freaking busy, so I found this inner circle and I jumped into it and I didn't. Speaker 3:     11:20       I found out everything afterwards, but the parallels between digital marketing in my world, I just couldn't believe it because what I realized is that if you use this system to write your book, well as you're writing a book, you're actually creating the content for your course. So because every chapter becomes a module and the way you lay out a book properly in our system, it's almost like you're creating the transcripts that you're going to use for the course. So some people are actually doing courses first or live events and then doing books using our system. It's easier to do it the other way. So you take 30 days, 10 minutes a day, you write the book. Then you go into a studio. When you take your time, your chapters, and your record, your modules. Then you launch a free plus shipping offer and you give away the book, you do the audio book, you do the Oto and you sell the course on the last page. Speaker 2:     12:09       I love it. It's so freaking easy. Well, I want to dive right into this whole dual between, uh, Mr Dean hollandaise sauce and our official James P friel. And only because I was fascinated. I think it was last last Monday. Uh, James wasn't in the office. I'm like, where's James at? And the next morning we hadn't been working out. He goes, yeah, I wrote my book. I'm like, I did. What? Did you write the book? I wrote the outline. I'm like, what are you talking about? And that's when he told me this whole idea as far as what happened when he and dean. So you were on their podcast. People understand kind of what, what it is because they don't want to relate that to what anyone was listening to. This can do the exact same thing. Speaker 3:     12:50       Right? So I was on just, just the tips, which is an amazing podcast for any entrepreneur to follow. It's, it's really a wonderful job that they're doing together and it's fun because those guys are at each other's throats. Anytime you're on the show, right? There's a lot of this going on and so this happens a lot. Whenever I get a chance to be on a show like yours and I started talking about how easy it is to write a book, it automatically creates skeptics, right? Because you've tried to write a book for so long and I'm telling you, Dave, you use this system. You can write your entire book in 30 days. It will write for more than 20 minutes a day. It'll be ready to be edited right after that. And so I, I, I said that to these two dudes and they're just absolutely adding each other right away. Like I couldn't do it. I could do it. I turned it on them. Speaker 2:     13:42       I said, well, Speaker 3:     13:43       it'd be really cool is why don't we have a competition? Were you guys both use the system and whoever writes the best book wins a prize and we'll get everybody to vote on which book is best and the winner gets an all expense dream vacation Speaker 2:     14:01       and, and as soon as I said it, it was really cool Speaker 3:     14:08       because I write on their podcasts. You can hear the episode. Maybe we ought to put that into the shows. Speaker 2:     14:16       I'll make sure she puts it in the show notes. Just the tips episode. Perceive Dean Holland and James p Friel when Ken done was on, it was probably about a month or two ago. It was really good. Speaker 3:     14:28       Funny because all I had to do was just drop the idea and they were at each other. I can write better than you. I can read these both guys and just told me that both of them tried to write books for years and struggled. Speaker 2:     14:39       Now they're like the gods of writing. Both of them actually are very good writers. I mean, Jay's p Friel is doing a ton of writing all the time. Uh, and dean just, I mean he's a master at free plus shipping offers and does a lot of writing as well. So it's kind of funny when I was talking to him, they're like, a book's different though. Books not like copy, it looks not like this. And so all of a sudden the excuses came up. Speaker 3:     15:05       Yeah, yeah, exactly. Well, and that's what's happening. We're meeting once a week on the phone just to discuss their progress. And that's exactly what's happening with them too. There's always excuses that are starting to Speaker 2:     15:18       let's combat some of the worst, some of the most common excuses you're dealing with when people. Let's try to eliminate all the excuses and take down all the walls here for anyone who's listening to this podcast to make sure that by the time they get done listening to podcasts, they have total belief. They can write a book and use your system or whatever else it might take. Speaker 3:     15:33       Yeah. So, so look, the, the number one biggest challenge that I have to deal with with people is for them to understand that it's okay to put everything you know in the book because when people are thinking about writing a book, the biggest and first mistake they make is they think that they have to hold back. They think that they shouldn't put the actual, you know, their experience, their expertise into the pages of the book, that they're confused because they say, well, if I put it all in the book, who's going to want to buy the course or who's going to want to hire me as a consultant? And what I've had to show them through Russell's example and others including my own, is the more you give, the more they want. And, and this helps, like we've helped hundreds of consultants to build six figure consulting businesses because they write a book first and they use the book as the calling card. So that's a big deal is just. Yeah, Speaker 2:     16:26       I was listening to this. This is probably one of the biggest mistakes I see people do in books or even courses where they feel like there's something else I want to sell them, so if I give it to them, all right now I won't. I basically preventing someone from buying more from me and I can tell anybody who's listening to this, what Ken just said is honestly the secret sauce to having success in any venture you're doing and that is the more that you give and the more that you put out. First of all, you always will have more. You're never going to be able to give everything away, and if you do, what it's gonna do is cause you to get to the next level where you create more anyways. So I'd highly recommend you take the advice can just said, and that is you make sure that when you're writing that book, you give absolutely every single thing away. Speaker 3:     17:06       Yeah, absolutely. The second is the time, as you can imagine, especially entrepreneurs that are just trying to get their legs under them and trying to make things happen, they can't. They always. It's a. it's always a struggle to convince them that they accept, they have the time and it's so just so everybody knows it. Here's the system and you still need the book and the workbook in order to do this, but essentially all you're going to do if you use this system to write your book in 30 days is you're going to start off by creating the. I call it the reader's journey. Think about trying to cross a river. You have to get across the river, but you can't fall into the water and there's a series of stones that if you safely jumped from stone to stone, the stone you'll get from one side to the other. Speaker 3:     17:51       Well, that's the reader's journey. Your reader starts off on the left side of the river and each stone represents one of the chapters. If you just simply ask yourself right up front, what is the journey I want to take the reader on? Who is the ideal reader? Where are they going to start and what do I want to get to them? To them them to by the end of the journey, and then you reverse engineer the chapters first. So in other words, what is the first step in any journey? There's a first step. Then the second that they could logically learn it, and once you figure those things out, the rest is really simple. The next thing you do is you assign free essential elements to each chapter. The first is the training. So for each chapter you're going to literally just decide what are you going to teach. Speaker 3:     18:36       The second is one of your stories. You always want to have one of your personal examples in each chapter and the next is two to three stories of either people you've helped or people you can use as examples. That's a book, that's what Russell did. That's what any expert in the world does. And if you, if you do your chapters first and you think about that in a logical order and you get all that organization done first, everything else is really simple. And here's the coolest part. The workbook that I created that goes with the book is what you use to do everything. I've just said, and you can do it less than an hour. Then all you do after that, Dave, is once a day you just sit down and you just look at one little part. It could be so each, each, as I described them, 10 minute writing burst. Each burst is one of the three things that I said. So one day you're going to write the teaching part of the first chapter. The next day you're going to write your personal story. The third day you're going to write two or three examples and you do that each day for 30 days and you've created a 10 chapter book. Speaker 2:     19:39       So since I hate to add, congratulations. Awesome job. So two things. First of all, I hate writing, so can I just record it and have someone else transcribe it Speaker 3:     19:49       even easier than that with technology today, and I actually talk about this in the book, you can actually record it into one of three different apps and the APP will spit out the transcription for you. So when I was three, Speaker 2:     20:04       those was one of those apps out. So people listening going, oh my gosh, I gotta, I gotta get this stuff. Speaker 3:     20:09       So there's a new dragon dictate that that is a simplified version of the dragon dictate that we all know and love and it literally will spit out the transcription of what you say within 24 hours, send you it, sends it to you an email. Speaker 2:     20:25       Super Cool. I got rid of mine. So if a person wants to get the workbook or the book, where do they go to get this? Speaker 3:     20:33       Well, it's really simple. I created a really cool link because we're doing this together. They just have to go to click funnels. Freebook just like it sounds like, and it's a free plus shipping offer. Everybody in this community should know that. It's a real book. I'm going to send the workbook is there and it will do everything that you need to happen. Speaker 2:     20:51       Awesome. Super, super cool. I know that's probably one of the biggest hurdles most people have is, is what you just said. I, again, I love the idea as far as the training, a story of your own, because we always talk about you need to be creating a story inventory anyways and so start writing even as soon as you get off this podcast to start writing down the titles of what some of your stories would be, you can always put these into the book later and then I love the idea as far as two to three stories of other people who they're, you've helped or have gone through the same type of Speaker 3:     21:20       process and ideally if, if you're doing, if you're writing a book about something, most times you're already an expert in it or you're already getting there, so you've already helped some people and if you want to talk about, let's say you turn this into a free plus shipping offer, you want to talk about the most amazing affiliates, you know, the, the early movers on your dream 100 list. Put your students' stories in the book and then ask them to promote your free plus shipping offer. Speaker 2:     21:49       Oh, that is awesome. The story about you. So, uh, that's, that's exactly right. Yep. Speaker 3:     22:01       And it really, really, it works so well to help people. But you know, the other thing that's really important if you do this right, so there's, there's an old saying in my business, your book will either promote you or expose you because I've seen a lot of people that write shitty books and I'm on a quest to stop people from writing shitty. Well, could we use this system? It won't be Shitty, but because look, you heard as soon as you realize what I was telling people, you went, oh, because that's what Russell did, right? He did some teaching. He did one of his own stories and then lots of stories of other people. Every great book is done the same way, but if you don't use this system, if you don't get this free book, you're going to end up writing a shitty book. And what most people do wrong, Dave, is they all think it should be just one long meandering journey. They actually don't write books that help. They write memoirs that hurt in there. Speaker 2:     22:55       Okay? I have to tell you a quick little story here because one of my very first things I ever did the internet marketing space years, Gosh, it's actually 10 years ago to this year was this program called legendary marketers and I went out and interviewed some of the most amazing marketers in the world and one of these guys actually had a book and I was so excited to read this book because I was so impressed by this guy and that's exactly what it was. It was as long memoir. I think honestly all he did was he took a Webinar and just had transcribed, put it together and that was his free plus shipping and it was the stupid his book and I'm like, really? You get so much more, so much more you could give and that's going to be their first real tangible thing they get from you. It was just a. I was just heartbroken. Speaker 3:     23:39       No know that I know who know. You and I are both avid readers, so we could probably sit here for the next hour and try and debate who first said facts tell, but stories. Probably one of the oldest, oldest in the whole sales world, but it's true and if you use the style we talked about it. A book becomes one quarter telling and three quarters stories. It's all about the stories that are in the book. Stories break belief stories, rebuild beliefs. I mean stories handle objections. It's everything and it's, it's. I think it's the most important part. Speaker 2:     24:18       I love it. Well, again, I think that your dips and everything else had been fantastic here. As we kind of get close to wrapping things up, what are the things would you. What are some other value nuggets want to make sure people get or where can they reach out to make sure they contact you? Speaker 3:     24:31       Yeah, so, so the, the biggest thing for any entrepreneur who is trying to attract attention in the crowded space that we live in today, the things that you can do with that book, what we could list in the end of this show, it's going to raise your credibility. It's the fastest route to going from, you know, an average authority to a true spurt. As Russell describes it. It's not that you should or shouldn't do it, you can't do it, there's a double negative for you. You really need to. And this book that I've put together, we've already helped over a thousand dollars. Authors write books using the system and it's super simple and at a bare minimum, just read through the book and you'll get it and the rest will take care of itself. Speaker 2:     25:20       I love it. Alright, so again, one of the great things Ken's providing you here is a resource that you can actually get this book, so can work and they actually get a copy of your book App. Speaker 3:     25:29       So of course for a limited time we don't have many left. We've got a free plus shipping offer. I want to help as many people as possible to avoid writing shitty book. So if you jump over to, it's really simple. It's W, a s free book dot Com. It's the initials of right? A salable book was be freebook Dot Com and grab a copy of the book and it'll lead you through a link to our open facebook. Got Speaker 2:     25:59       Questions. I'd be happy to help you. Awesome. Again, it's a free plus shipping off, which is always cool. I always recommend you guys check out other free plus shipping offers. We're huge advocates of these, of this type of a funnel that really works and so again, it's w a, S, b freebook.com, so w as in Whiskey, a as in apple, s as in Sam, b as in book, Freebook Dot Com and again, go ahead and check that out. Fall. Ken, you can reach out to him on, on facebook through that link as well. Again, thank you so much. It's always a pleasure talking to you and I appreciate just again you did exactly what you're telling him. What else do and that as you told everyone exactly how to do it, same type of thing you should do in your own books and now you need to go out and get Ken's book to figure out exactly how to do it for yourself. So again, I appreciate it a ton. Oh, it was great to hang out with Speaker 4:     26:44       you, Dave and I love to do more for you anytime. Speaker 1:     26:46       Thanks. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or you can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Ben: Ben Adkins is a Licensed Chiropractic Physician who grew his Practice using Facebook Marketing. He then helped other local businesses do the same in a little town called Poplar Bluff, Missouri. His focus on small business development has catapulted him to becoming a Guru of Internet Marketing. Ben realized that other local businesses across the globe need effective marketing, thus he created Closer's Café; a resource for those who are looking to build their own ad agency so they can help their community thrive. Visit closerscafe.com to get more information on: How To Build a Successful 6-Figure Facebook Agency From Home. Tips and Tricks for You and Your Business: Evolution of Internet Marketing and technology (8:15) Live and die by your calendar (12:38) Helping Businesses within Social Media (17:00) Knowing you Clients and foundation setting: (21:44) Closer’s Cafe Blog: (28:16) Quotable Moments: "There is such a technology gap from there to here. We now have the ability to do things that we could never dream of before." "You don’t have to create your course, before you sell your course." "Its amazing all the things you can get done when you have a deadline on your calender." "If you can just get that first win with doing some form of internet marketing and then you can start stringing together wins, it’s amazing what happens one to two years down the road." Other Tidbits: Ben discusses the importance of course creation and live teachings. He also elaborates on the importance of building a solid foundation by spending and planning your time doing the right things. Understanding the fundamentals is crucial to one’s success. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back. You guys are in for the ride of your life today. Speaker 2:     00:20     So excited. This is a guy I've been following for years. I'm so honored to have been atkins today, so Ben, welcome to the show. Speaker 3:     00:27     It is so good to be here in such an honor to be hanging out with you today like this was one of my favorites. This is one that comes down to the car. You know, sometimes you go to sleep by it. I think that's sort of the fun thing about these writers. We got people falling asleep listening to this stuff, but that's. That's a very intimate place to be right it. Speaker 2:     00:43     If I'm in your bed, that's a good thing. I know. Oh No. I'm so excited. This is, again, for those of you guys who don't know Ben, Ben starting off basically as the, as a chiropractor, getting it at getting leads from facebook and really has gone on to become the guru guy, the legendary marketer here in the industry when it comes to really local businesses and getting mad massive amount of traffic and leads for local businesses. So I was so excited to have been on. We're going to kind of take this wherever it goes. But, uh, again, Ben, thanks so much for all that you're doing. Anything you want to add to that before we dive into this? Speaker 3:     01:20     No, man, I'll tell Ya. It's like you were saying it's to have gone to school as long as I did to become a chiropractor and then to look up one day and realize, oh no, this is what you do. No, not that. This is your gig now this is, you know, and I wouldn't trade it for the world, that whole experience, but I tell you, it was a, it was an interesting path to get from there to now. Speaker 2:     01:41     Well, let's talk about that path because there's a lot of people who are in your situation years ago. We're thinking, Gosh, you know, what else can I do? How else can I make that transition? Or, you know, I've got this skill set, but I don't know if it's really marketable and things. And again, we're joking around. I think a only because the fact that your son's turning seven, uh, you kind of figured that Speaker 3:     02:00     2011, right? Right. So, you know, it was crazy. I, I got out of school and I did sort of the, uh, I moved pretty close back to where I was from and I only got into chiropractic because I'm, you know, I had a really good chiropractor where I was from. He seemed to be really successful and he seemed to have a cool life and everybody seemed to like this guy. People would travel from all over and I was like, you know what a cool gig. You get to help people and you know it. It's not like a crazy expensive business. Once you actually get into it, it's more of the expenses. Usually the marketing that's, that's the whole ballgame. Um, and I got into this whole Gig and I think I made the mistake a lot of folks I work for someone for a little while, decided that wasn't for me and you know, it real quickly. Speaker 3:     02:46     I'm like, no, this is the whole reason I went to school with so I didn't have to do this. Uh, so I started my own practice and it was one of those things where, I mean there was not a lot of ramp up, but I had some money that I'd saved up. I had somebody that had borrowed from family because that's, that's always the best thing. Right. And, and I went out and I opened my practice up and um, you know, it's funny. It's one of those things where it was a oh crap moment pretty quickly I opened the doors up and, you know, I knew I had to do marketing, I had done some marketing, but the first week, like we're sitting there, we're getting the place sort of an order. And the only person that comes in is my account and he comes in and like the first week it was like, thank God my accountant who was just, I think felt sorry for we have Ed. Speaker 3:     03:33     So I had one person that had come in and, you know, I remember going to that weekend and just being like sitting there with like, you know, I kind of expected that, but we're going to have to really get with it. And the very interesting part about it is, is when you open up a business like that and it's not busy, you have a little bit of extra time to really dig into some things. And so it was really, there it was, you know, those first two or three months I look back and the fear and not sleeping and then go into work and it kind of do the stuff that side. It was really sort of figuring out, okay, how are we going to get people through the door? Because also the other mistake is not built in a big budget for marketing. So I didn't have a bunch of ways to reach out to people, so I was on facebook, you know, I just happen to be on facebook. Speaker 3:     04:14     This was sort of that time. Things were getting really interesting with facebook and uh, I started doing some things and researching all that everybody else was doing that was working. There wasn't really anybody in the chiropractic niche that was doing it. Um, I was following people like, you know, Russell and I was following the Kurds and you know, all of the big guys, the Internet marketing space and I'm like, if I can apply what these guys are doing over here, you know, we can do some interesting things. And so we started doing some things on facebook, doing some, you know, some other things with Google Seo, things like that. And I tell you it was, it was a right place, right time sort of stuff. Within about six months I had a practice that was rivaling those that had been there 20 years and how busy we were. Speaker 3:     04:54     And that sort of the moment that I was like, well, this is interesting, but, you know, starting to get busy and I had a lot of local business owners that were in the town that I was in and said, hey, you know, can you, can you come help us do this stuff? I was like, sure, yeah, totally. That was taking a lot of clients and the probably the best thing that ever happened was my wife said, listen, the chiropractics one thing, but if you're going to work with other people and take time away, you better charge for best thing that ever happened. So the smart person in my life, you know, the one that's actually got it together, it says do this. And so I did this. And so I started doing that. And pretty quickly because the marketing was working by it, I was getting clients help that wanted my help with that. Speaker 3:     05:36     I started getting really busy and this was sort of the big turnaround for me. I, I sat down and realized this stuff's working well. It's working well when I applied to other industries, um, I don't have time to take on more clients, but I would still like to make money, you know, helping other people. So I thought I was the first person to ever thought of this. I sat down in front of Microsoft word and started typing and I wrote down the things that we were doing that were working and he was selling it locally. Just people. I was like, dude, with you here, go read this. And then I, you know, you start to realize there's people all over the world and there's a much bigger marketplace and, you know, I won't bore you with the details of that. But within about a year I had a business selling that stuff that, uh, was dwarfing the chiropractic office because it was just a much bigger marketplace. Speaker 3:     06:26     And you know, I think it's Kinda like Russell in the potato gun stuff that he talks about. It was one of those things where it wasn't like I didn't get rich at first doing that stuff but it. But it was something broke in my head and I was like, oh, this is what's going on. Okay. And so from there, you know, I, I hired someone to come in and to help me with the chiropractic side and, and I didn't mean for this to happen, but I was there, you know, three times a week. And then I was there two times a week and then I had not shown up in two months. And you know, and before I knew it was one of those things where I said, I guess this is my full time Gig and I tell you, I, I think the best part was somehow by the grace of God, I was blessed with the first set of customers that bought my stuff online. Speaker 3:     07:12     Uh, were just amazing people. Of course, we all run into the stuff here and there. That's not, that's not representative of what this is. But the majority of the people that bought from us, we're just the most interesting people on the planet. And so I pretty, pretty quickly determined. I was like, this is, you know, the people that I want to help. But at the same time, it's funny, when I stopped the chiropractic office stuff, I kept doing this stuff with the other local businesses that were asking to. And so it was one of those things where I looked up one day and I said, okay, this was a really beautiful thing. I have people that are hiring me to do one thing and then I have a whole other set of people that are basically asking me to report on what I'm doing here and that's working. Speaker 3:     07:54     And so that's, you know, a very, uh, short, I don't know if there's a short as it should've been, but as a short form of what happened to me between, you know, go into chiropractic school, graduating in 2000, seven to 2011. That's sort of what happened. And it was, it's been a crazy ride. It really has three. That's just awesome. So doc, as we take a look at this thing, um, I know a lot of people can say, well, Gosh, you know, ben started this thing at the very beginning where it was easy and now there's all this competition. Can someone really do the same thing now? Um, I tell you, you know, you get a lot of people that, you know, it's, it's changed. Like I couldn't go back. I couldn't do the same things that I did now to grow it, uh, that, that I didn't grow it back then. Speaker 3:     08:33     But what's, what I think a lot of people miss is we have such a technology can technology gap from there to here. We now have the ability to do things that we could never dream of before. Like now I can know I can go in with the auto responders and things like click funnels, page builders and I can go in and do something in a matter of an afternoon that used to literally take me two weeks to a month. And you know, I think that's the really interesting. Forget that it's. Yeah. It's one of the things when you see what you currently have, you, everyone always thinks, oh, it's always been that way. I remember it took months to get a website up. My first website. I thought I was going to die. It was forever. And you know, even if you the template, it's something that's the thing that a lot of people miss. Speaker 3:     09:19     Even if you had a template for something still copying that template over was it took forever and you know, we had wordpress back then, but it wasn't the word press we have now and you know, doing all those things was very, very tough. And you know, another thing that we discovered and you know, I want to give this one of the things that you think you've thought of A. I look over at Russell, I'm actually reading expert secrets last night because it was just the next on my list. And so I got all the way through expert secrets last night and I've noticed that Russell's been doing this. What are the other big things that we've started to realize was we can take the knowledge that we have or someone else has. And I think I discovered this probably in 2013, 2014 that it works for me is you don't have to create the course before the course is. Speaker 3:     10:00     So, you know, and that's, that was a huge thing for us too, is you want going to repeat that for anybody who's listening to this thing, please, please, please listen. I've never been set at one more time. Sure. The key is you don't have to create your course before you sell your course. And that was the big thing for us too, is we go out and we'd be working with a dentist, let's say, and we'd get some great results with a dentist and I'd say, well okay, we need to create a product about this because there's a lot of people that will really be into it. And how we had been doing it for a long time, it's just been a monster for us, is we will actually open the door. Say these are the bullet points, this is what we're going to teach you, but it's going to be live with the first time and you know, we'll sell tickets to that and we'll sell tickets to an event that is live. Speaker 3:     10:45     And what's really interesting about that is a lot of people would think, well, I'm not going to sell as much as I do it live. People really want to be a part of it the first time and be a part of the live thing. And they'll, they'll actually spend more money to be part of it live. And so a lot of what we've been able to do over the last few years is when we have great success, what was success with a local business or a method that we're using with local business, we're able to go out and say, okay cool, let's do something where we can teach this live now. And we make money teaching. It's very, very quickly without there being anything created because we do have the speed of, you know, of course creation they are, but we also have the speed of being able with tools like clickfunnels and Kajabi to build a members area or to put together the sales page is very, very fast and within a span, and this took some practice by the way, but within a span of maybe 48 hours, we can have all of the mechanics setup and ready to go and go out and tell people about it and it works. Speaker 3:     11:39     I love it. In fact, it's kind of funny. Russell's on the process. We're in the process of creating his next book, traffic secrets. Nice. And it's again, because he's learned from her experience, her last two books, the only way he's going to do this is going to do a live event first and Speaker 2:     11:54     teach it all. Now that's all been taught. Now we've got the curriculum and we can take that and actually write the book off of that. So I think what you're saying there is so key and that is live events are one of the best ways of creating products you can ever, ever imagined. Speaker 3:     12:08     Yeah, that's the thing. I think that for me, I was always. I go back to the Jason Fladlien days. For those of you that don't know Jason Fladlien, Jason is amazing and hey, Jason always told me and I got some really great advice from him starting out. That probably changed my life forever. Jason says, if you can't sit down and create it in one sitting, it's over. That's over. There's going to be something that comes up. So what are the core things that we've really come up with? And this is whether I work with local clients and doing something for them or I'm working with people teaching, you know, the stuff that we're doing. It's always I've got to sit down at my calendar and say, this is the day, this is the day that this is going to get done, or at least my part of this is going to get done. Speaker 3:     12:46     And whether that'd be a live class alive, a bit, whatever. And it's going to be done and so my part has to be finished and so it's amazing all the things that you can get done when you have a deadline on your calendar, you know, and it's amazing how you can stretch it out if you don't. Oh yeah. I think that that is the probably the most important thing for me is I live and die in my income, goes way up and way down by my calendar. And you know, we've got a lot of recurring revenue. We have a lot of those things coming in right now. It's very predictable. But in terms of if I really want to make the, you know, put points on the scoreboard, I know where I started, it's my calendar and I, it's like, okay, this has to be done by this date or you have to be ready to present it Speaker 2:     13:25     live by the state. Now staff can take it from there. But that's super important. Oh my gosh. We are two comic callbacks program. We rolled out a funnel hacking live. It's all based on that one thing. And it's a flat to a promo is what we refer to it as, you know, it's letter, basically a letter, let her go and type of moment. And that is you're either gonna sure they're going to die or you're going to create it. And we, even today we were talking about it, we've got a large, you bet we have coming up here next month and it's the same thing. You look at our calendars and Russell just did a podcast on it where those deadlines, even though we are a successful big company, we still live and die by deadlines. It's not our team knows, you know, we were not pushing that out. It's going to launch here. So get ready. And that means late nights. It's whatever it takes, it has to happen. So I. Gosh, then it's so cool just seeing the success that you've had by living, by those principles. Speaker 3:     14:18     Well, I think that's the thing. If you really look around, and of course there's exceptions to the rule, but if you really look around at those of us that have been around for a little while and we sort of see what's going on, but those of us that have stuck around, those of us that have not only stuck around but grown and you know, I think that's, that is a common theme that they very much live by their calendar and they very much live by, you know, being able to be speedy with how they put certain things out, but also maintain a level of quality even though there is a lot of speed behind the way that they're doing it. I think that that is a huge, huge key to the whole ballgame. Speaker 2:     14:49     So yeah, I love it. So Ben, tell me what, uh, Speaker 3:     14:52     what industries are you in right now as far as local business? I know you guys have dentistry, you've got chiropractors. I think you can do some legal stuff. I mean, you're all over the place. It's really interesting. You know, I, I have all these things that we like to do in terms of, you know, Internet marketing and teaching and things like that, but I always love the things that you can do that don't require a lot of your time. Um, but bringing in recurring income every month and people stay forever, I think. I think that's a, it doesn't matter how successful you get, it's always fun to have those things that you can set in motion, you can tip the domino and not really do anything else. And it's money that's gonna be for, for you five years down the road. And so we got into this thing and I had someone that was on our staff that we hired on that sort of fit this model once we started getting into it. Speaker 3:     15:38     But we figured out, you know, facebook started to cut out all of the organic reach, four pages to the people that already liked them. Right. And so that was like a huge thing and so a lot of people kind of gotten this mode of okay, facebook, I don't need to focus on that. What they didn't realize, and, and we started seeing this because we had the local clients. What they didn't realize is even though that organic went away, there's still this really interesting thing that's happened and now people do, really, two things were there after a business, you know, especially in smaller towns that they do this, they'll go check it on google. So they go look at the website, but that's sort of a here's what the business wants me to see. And then they go to facebook, like I blown away by how many searches people are putting in because they heard it on the radio, they heard it through a friend or even just a city named chiropractor. Speaker 3:     16:26     And then they'll go click on one. And so I, I didn't realize this for a while, but the facebook search got into a big deal. And so the one thing that has to be happening, uh, for a business, and I do this actually at least a few times a week, especially when I'm traveling, I'll get on, I'll search a place and if there's no content on the facebook page, I'm like, what's that? It not only is it dead on the facebook page, it's probably dead inside, you know, so I was making these really interesting psychological jumps and I said this is, this is the thing, and so we started going to businesses and we said, you know what, if we could go out there and help them with their social stuff everyday, and we, we built out this silly model of, okay, we've got 180 posts for chiropractors. Speaker 3:     17:09     Great. They look great. Took forever, took the art department forever to put 'em all together, but they look great and how quickly can we brand them per office? Okay. And from there, how quickly can we put them into a software program that rotates? So it goes through all of the posts, two posts a day at the end of three bucks at rotates, because nobody's going to know three months apart, two posts a day, 180 posts it, it started and we started figuring out how to scale something like this. So we've got a hundred 80 posts. We use it for just about every office that we've got and then we step it for the office that takes you 20 minutes with, you know, a piece of software and then we put it into the mix. And this is something that businesses are more than willing to pay if you're not doing social media management. Speaker 3:     17:51     Social media management is like a 500 to a thousand $2,000 a month thing, right? Nobody wants to. Nobody on a local level wants to pay that, but you go in and you charge them 100 to $200 a month for something like that all day. And so we got on this really weird tear of chiropractors, dentists, Jim's, you know, people that are everywhere. There's a lot of independence and it's not so much chains. And uh, we started kind of going into that business and you look up one day and you realize, okay, this is killer, like, and these are, and nobody ever asked for anything else. Like it's there, it's doing it. They're happy because they've got content all the time. So even if they want to post your own content, they've got some sort of bad is what we started really realizing pretty quickly with that is it helps them up in the search rankings and facebook which are becoming actually more important. Speaker 3:     18:37     So what we have gotten into is I don't do a lot of lead Gen marketing just straight coming out and selling legion anymore. What I do now is I go in and we find businesses that will do like a facebook posting thing and then we have this bed of clients now that are paying us 100 to 200 bucks a month. And then we go in for the certain ones that had it, you know, they just got something special going. They're the ones that, you know, you can see out of all your clients, they really have something. We say, okay, we want to run a lead Gen campaign with, you know, this is going to be the one that's $2,000 a month, something like that because they can actually make it back. And so we've built this really interesting business and you know, we did this ourselves first. Speaker 3:     19:17     This was something we wanted to get really good at. And then this is where the interesting thing started happening. I started sort of teaching it to my normal crew of Internet marketers and they started doing it and of course you had your crowd of people that are always the top performers. They go kill it, they kill it, they kill it right away. But what we also started finding is there were people that we have been helping for a long time. They just couldn't seem to put it together. You know, there's that crowd that you love them. They're just such good people. But they couldn't put it together. And a lot of these people were able to do this because I think it was a much more simple and you know, there wasn't a lot of variables with that. So I kind of got into this mode of I'm like, okay, we've got to have a whole section of our company that if I'm teaching email marketing and product creation and that's not for you, I can say go do this over here because this is the thing that if you start here, you're going to get your wind and I found that that is the number one thing with all that we do is if you can just get that first win with doing some form of Internet marketing and then you can start stringing together wins. Speaker 3:     20:15     It's amazing what happens a year, two years down the road. If you're starting to build it up. Plus you got a little recurring income to start giving you a little more time. So that's. That's been the focus. The last little bit is really building out the systems for that so that. I mean we had it built into our business, but building out the systems in a way that we could give it to other people so that they could go do it. And so far I've been super jazzed because I have people, like I said, that were just years into this, couldn't put it together and now they're, they're successful with that, but they're also starting to put together other things that are much more advanced and they're getting winds. They are too. And I think that's the thing. It's with what we do. It's so confidence based, you know? So anyways. Yeah, that's the core. Speaker 2:     20:56     This is why I love having, I'd love talking. You just drag vod value bomb after value by. So I seriously. So again, if you guys are, listen, this guy's stuff, whether you're a local business or not, I might. Gosh, the importance of getting a win for yourself, a win for your clients. I know for us at clickfunnels is one of the main things we're looking at doing right now is trying to add some quick wins for people that come on. I mean obviously as a SAS company man, we're always concerned about churn. We're always looking at that type of thing. But even as a local business churn is important to you as well. I mean, yeah, I love the fact that you've got this huge ground floor of success from people who are basically paying you on a monthly basis. You've got monthly recurring revenue coming in and then from that you just kind of pick, pick the clients that you want to work with that are your best opportunities and it's just what a great, great way of looking at a business. Speaker 3:     21:43     Yeah. And you know, that's what's so great is once you sort of get past that initial um, you know, sort of getting to know your clients and getting the foundation set for them, um, you know, there are funnels that work, you know, and we built these originally on clickfunnels, you know, a couple years back, we started building these things and it's, there's things you can give away a local market, get people through the door and with the ones that we're looking to work with, if you can just get people through the door, it's over. It doesn't matter why they came in, if they can just meet the doctor, if they can just meet the lawyer, if they can just get in there the first time, you're good and they're going to be your people forever. And so that, that's the big thing is we had all these great legion funnels because that's what I used to do, you know, out of the gate. Speaker 3:     22:23     That's what I used to do. But what was so great is now. Whereas I would walk into a business and the only reason I love this stuff by the way is, you know, sometimes it's hard to build your first product. Sometimes it's hard to sell a physical product, but there's a million chiropractors out there. Well not really, but there's a lot, you know, there's a million dentists out there and there's so many of these people that have tried to do certain things and they need help and they want help and if you put the right price tag in front of them, which, you know, low ticket but recurring, it's a really big thing for them. And then, like I said, you had get them some results there. They get happy with what's going on, it's super easy to now come in and say, well, we've got these funnels that have been working all over, um, or I know this, this chiropractor that has these funnels that have been working all over and to put them and implement them and now you've got their trust and they're willing to take a chance on things with you. So it's, it's been a lot of fun and it's been a lot of fun seeing other people be successful with it too. Speaker 2:     23:15     So. Awesome. So tell me, I know in the local market I'm here a lot as far as, you know, reviews and things like that. Is that, uh, an opportunity? It's something that's. Speaker 3:     23:26     Yeah. What's, what's real, what's not real about the whole review thing? What's interesting is, you know, I think a lot of, uh, a lot of what happens the local markets with, you know, people that actually have brick and mortar businesses is there's so much to do. And there's so many of these big companies out there that are, that are really targeting women, so there's, you know, like the high booze and the know, like the big, big companies that are really targeting them and they're pitching a lot of things at them. But I think a lot of these local businesses don't know really what matters. And so I think what we really try to extend out to anybody that we help or the, you know, we're teaching people to go help people. It's really lock in the things that they need to do and in what order. Speaker 3:     24:06     Okay. So I think that's the key is you can do everything. You can do all these things. You can spend so much money just like with what we do. Right? But, but there's an order to things that makes a lot more sense. So we always tell people the first things that we do with local businesses, you've got to have your website looking great. And you know, it has to be somewhat seo friendly at least. But at the very least, it's got to be looking right because a lot of times the local market, it's just about someone telling their friend about something great and then they're going to go stock the business for a little while. So the first thing is you have to have that website looking great. That is such an easy thing at the at this point. But the second thing is you have to have your facebook page producing content because I think a lot of people miss out on how many people are coming there to get an inside look at what the business looks like. Speaker 3:     24:50     And I, like I said, I got my phone right here and it's, it's crazy to me how I will not. I guess I'm lazy. I don't switch over to safari from the facebook APP and I'll just search for the business there. So those are things until those things are locked in that that's the big thing. Now, the only other thing I'll say is this, when you get into like your google my business listing, that is one of the easiest ways people get their foot in the door with local businesses to as they say, listen, I saw you here and I'm this. Something's wrong with this. And did you know it said this? And businesses are more than happy to pay someone to fix those things because they don't know how. It's not even that they haven't seen it. Most of the time they just don't know how to fix it. Speaker 3:     25:31     And then you get into like if you want to get into reviews, that's a very interesting place to be right now because there's a lot of big things like Google just came down with a, hey you can't review gate. And that was something that was happening for a long time. And for those that don't know what that is, that's your inside an app, you know? Or like the company would send an email, hey, what'd you think? And they would select one of the stars and if they select the too low, they wouldn't send you to Google. But if you selected really high, they would send you to Google to actually put the review there and there was. So what was really interesting, so is there was a lot of that going on that's going away, but you've got a. you've got a lot of companies that are really on top of how important reviews are because I think we all, when we're googling things from Ron, yeah, we're all looking for that. Speaker 3:     26:16     And I think a lot of times, you know, with local businesses where we tell them to do is say in your office, you've got this stream of people coming every day in your office, in your restaurant, you've got a stream of people ask, give them the opportunity so you know what we do a lot of times it's the dumbest thing in the world. Now. I used it even charged for this because we're trying to charge them for something else. But I say put up a sign that's it. Put up a sign that walks them through how to do this because the people are coming into your business everyday. I already love you. Let them fill out and fix that stuff, and so a lot of what we've helped with that kind of, but I think it's very good that you bring that up. A lot of what we do is literally we just have a step by step, this is how you go give our business a review and please go do it because it helps us and we put a sign up and it's amazing how you can shift the balance of things between a business and their competitors just by leveraging the people that love them already. Speaker 3:     27:08     So yeah, I love that. Super cool idea. I love the idea as far as the whole review game because yeah, it's always fun. Anytime you take a look at the history of there was always some marketer out there, US included, who's always trying to assist him. At first we can provide this and eventually it all comes back to the whole black hat. White Hat. White hat always wins out in the end. Yeah, without a doubt. Just the way I think if you can start off being white hat man, matter of luck to you and your business. Yeah, I mean it's always one of those things where you have to be following the right people I think, and I think that the right people out there, they may piss you off from time to time, but at the same time you always respect that they're trying to do things the right way and if you're following the right people, you tend to, you know, it's always who taught you, you know, you always seem how to do something and so that's, that's one of the big things is I've always stayed away from reviews because I was like, something's not right here, you know, at the very least just tell people that like you to go in, but it's, you know, but I also can't fault anybody that's done that because if you have, if you didn't get an advantage getting advantage as long as it gets. Speaker 3:     28:11     But now that it's against you get away from it. Yeah. Well you were kind enough as we were talking earlier, as far as put some different things together to help our users out. What was, you got to some offer you were looking at that to closers cafe or something like that. So we got this blog that we've been doing and what this blog turned into, it was a boy from any sort of document, the things that we're doing and you know, we, we, you know, you run into these things everyday that like, you know, or just these weird little pockets of the way business works or that weird thing and how this dentist's office work. And so this was sort of a place for me to start documenting all the things that I was learning and I've always found it very, very helpful to go back and see certain things as it's been sort of a marketing diary for me. Speaker 3:     28:56     So closers cafe, we put that together and what are the things that we wanted to do for everybody that was listening to this. I think that there's always this ramp up of things in experience that you have to go through when you're in any business. And so, you know, we've been doing this local business thing for awhile and we've made lots of mistakes, but we've, we've nailed some things down and we've done some things in and so we have six funnels. We have some of our best things that have worked for local businesses. There's a chiropractor, if there's a dental, there's a gym, there's restaurants, there's a couple key funnels that. And just about every market we've ever run these particular funnels in. We've made it rained for businesses. You know, we've got people through the door, we've gotten results and we've actually changed what their business was like because of that. Speaker 3:     29:40     So what we wanted to do is, because this is such a funnel centric podcast, this is like, and like I said before, when we first built these, it was all testing on clickfunnels to. So what we wanted to do is give that away to folks that you can go in and you can see it. And how this is sort of structured is it's not just, hey, here's the funnel. It's, here's the ad we ran, here's the targeting, here's the actual what the actual page look like. I, I hate when I feel like there's something that's cut out. Uh, so we put all this stuff together so that folks could go in and sort of see what we're doing, how it works, and even if you're not into local stuff or helping with digital services as we call it, this is something that you can look at it and you can start seeing the similarities between whatever you're doing and how it works with a local. Speaker 3:     30:19     And you know, listen, I also think I know a lot of really great marketers. They all eat, they all go to the dentist. They have to go to the chiropractor. It's always nice to have those things to help the people that you love the most, you know, just by giving them that. So it's closers. Cafe a slash forgot her actually closers. Cafe Dot com slash funnel hacker. You'd think I'd never said a url before. We were talking about the closers, cafe.com/funnel hacker and you can get our six best funnels and for, for local and like I said, that's been something that a lot of people will put those in action and we've seen people saved businesses before that we're having a tough time and that's pretty powerful. If you can make that sort of impact on someone that you like, that you're just so awesome. Speaker 3:     30:56     So again, everybody has closers. Cafe Dot Com for those of you are new to the domain game, so closers, cafe.com, forward slash funnel hacker to good. But again, Ben, I can't thank you enough. You're just always so generous. You so willing to give to our community, to others. If people want to reach out to you and get more involved with you, what's another way they can do that? You can always jump over to closers. Cafe Dot com and just say, hey there, we've got places that you can find us. You can contact us there. My email address is always a good one bid at three, three p dot CEO. That's, you know, one of those weird company names. That's the umbrella, right? Because we're all official. Even always send me an email and sometimes my email it gets a little bit clogged up, but I, I always like when people are reaching out there and we can have an email back and forth. Speaker 3:     31:44     I, my goal was whatever I've done in this whole thing is, is big as we've gotten. I never want it to be so big that we can't have an email conversation with folks. So feel free to reach out to me there too and we'd be glad to help out any way we can. So your email one address one more time if you don't mind for sure. It's been e [email protected], you know, short, but equally hard for people to get just by you saying it, but you know, it's amazing. That can be that short and people still be like, no, what was that? So good stuff. Oh, well, any parting words as we wrap things up here now? I think, I think the key is that you know it, if you're in it right now and if you're listening to this podcast in particular, I think one of the key things you're trying to figure out is how can I take this stuff that I'm already good at or something that I'm really interested in and really grow it. Speaker 3:     32:32     And I think the key is, is like we were talking about put something on your calendar so you know, I want to have when I'm trying to have done by this date and you know, I want to have it done because by this date I want to have this much income coming through the door. And I think that's the big key for me. That's the big takeaway is I started making the kind of money I wanted to make when I started writing it down and putting it on a calendar. And it's amazing how you start hustling when. That's the big thing. So, you know, I always used to say take action, but for me, taking action is always just, hey, look at the counter, what I had to do today. And big, big empires are built by what you do today and how each of your days sort of stacks up into a lot of days. Speaker 3:     33:12     So I would say that you got tools, you've got the tools, you've got the knowledge, you have your expertise. If you don't have your expertise will go, go read a book, you'll get the expertise pretty quickly if you go do it. And I'd say that's it, just get it on a calendar, start moving. And I think that's. That is the secret. Literally it's dumb is that is that is the secret to my success, man. I love your secret. Well, love you to death then you're always so much fun to have to be around. Again. Guys, check out what was your cafe.com forward slash funnel hacker getting closer, cafe.com. Forward slash funnel hacker. Follow Ben. Reach out in. This guy's been crushing it for almost a decade now online, but even more so than that as far as an entrepreneur goes and this guy just knows his stuff. So again, I can't thank you enough. You're just such a dear friend and appreciate all the issue for us and I wish you all continued massive success and everything you're doing. Thank you so much for having us in. This is fun. As always, this is one of the most fun things to be a part of. Yeah. Thanks Ben. Thanks. Speaker 4:     34:11     Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Tony: Tony Grebmeier is man of passion and the true definition of a team player. Although his journey to self-fulfillment wasn't easy- he has managed to turn his company into an eight-figure business: ShipOffers. Alongside his two best friends, Doug Roberts and Gil Gerstein, Tony shares his wisdom on how they are able to manage their business and friendship simultaneously in a healthy manner. Tony elaborates on company integrity being the fundamental importance when starting a business. He also goes on to discuss the importance of building healthy company culture, and everyone understanding the value they bring to the table . His vision to help others achieve more is what makes Tony happy. Tips and Tricks for You and Your Business: Communication with partners: (4:27) The keys to communication and the importance of having an honest relationship. Getting to know them. Prioritizing your teams strengths  (5:35) Structuring team player roles to fit his/her strengths, optimizing performance. How to build and develop a team: To Do’s  (21:00) Quotable Moments: "The most important thing about being an entrepreneur is figuring it out. Not being the person willing to quit when it gets tough." "Your imagination is the only thing that your limited by when it comes to ship offers. If you can think it, and you need help creating it, we have a team of people that we work with, that can get you to that next level." "If you want something bad enough you will find the time, or you will find an excuse." "People are following a leader and you are the leader of your organization, so go first!" Other Tidbits: Going into business with friends: (1:55) What Ship Offers is and provides. (10:15) Ship Offers Products: (12:46) Drainersanddrivers.com (19:52) Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Right everybody. Welcome back. Speaker 2:     00:19           Mrs [inaudible] gonna be fun, but different types of podcast of things. At times I have the opportunity of interviewing these amazing guests I have on my show and sometimes I think the actual pre interviews are better than the post interviews. But with that said, you can't hear what I just spent time talking to most amazing man in the world. I love this guy to death. He's helped me personally in my own life going through some crazy stuff right now. He's the CEO of shipoffers. Shipoffers has been around for 17 years and uh, been inc 5,000 company for last four years. I want to welcome to the show, Tony. Welcome. Welcome, welcome. Speaker 3:     00:54           Thank you so much. It's absolutely an honor to be here and yeah, sometimes you get those recordings from the beginning show and you're like, I just want to share with the world, but let me just give you the good stuff you're in for a real tree because I'm honored to be on the show and I can't wait to see where we go. Speaker 2:     01:07           Well, thanks Tony. Tony, Tony, I've been one thing I can tell you about Tony. This is a man who is probably the most honest and pure guy with massive integrity who works from the heart and yet who runs a huge, huge company and yet at the same time is always out there giving and I know you guys are listening, are going to infer a super treat, but first of all, I would encourage you guys to go look at Tony on facebook, connect with them. Tony, Greg Myer Dot com. It's t o n y g R E B Mei e r.com and shipoffers.com. This is a guy who I'm excited to have you on the show today and really one of the things I want to dive right into his, one of the things you've started this company 17 years ago and the part I most fascinated by is you started with to your other good friends and you're still friends today. Speaker 3:     02:04           So many people don't go into business with their friends because they've heard everybody say like, it's never going to work out. What's really crazy is if I back up even earlier, 1996, one of my friends who's my business partner called me and said, hey, uh, silicon valley, I was working. He was working for a company designing websites. The first website I ever designed was for Pixar. It was called toy story and it was 1996, 97 and he goes, Hey, do you want to meet in Vegas? I got an opportunity for a business I wouldn't see if you're interested. I didn't even have a chance to hang up the phone today. You'd be like, what are you trying to sell me? Is there something that you're going to pitch to me like, you know, it's so different in the times. So I met in Vegas and one thing that was true was he said, Speaker 2:     02:47           Hey, I bet you we could figure this out. Speaker 3:     02:50           And that's exactly kind of my path to being an entrepreneur is just trying to figure it out. My two childhood business partners and friends I with one of them growing up when I got kicked out of the house for getting my ear pierced when I was 15, 16, he was the friend that I went and moved in with. Um, we started our company with $5,000 in Van Nuys, California in 2001. And uh, I've always, I think that thing is the most important thing as an entrepreneur is being willing to try to figure it out. Not being the person willing to quit when it gets tough because as you know, running click funnels in any kind of engagement or environment, things get crazy. Like software doesn't work the way it worked one day and then all of a sudden you're like, I didn't change anything to be willing to figure it out. Speaker 3:     03:31           And so for 17 years we've been figuring this thing called business together. Um, we have a tripod philosophy. All three agree or we don't do it. So have to say yes. One says no, we still don't do it. Um, I think there's only been two fights and I started both of them in and they're childlike stuff. Like, Hey, close the gate at the end of the day. And I'm like, no. But I was the first car out. Like, yeah, that's probably why you need to stick around and close the gate. I'm the real basic stuff. Um, my best man was the guy who called me up in [inaudible] 96 and my wedding coming up on 20 years of marriage, 17 years in business, watching my kids grow up here. And everything that I get to do is about connection. And you know, getting on this morning, you know, we, we talk about the tough stuff, we talk about how to let an employee go today. Speaker 3:     04:17           It's the toughest stuff, but that's life and what can we do from it. And we talked about the most important thing is communication and that's what we have to have is clear like perfect communication with partners, especially when you're in a business and making money and honoring and serving your customers who believe in you. And so, you know, it's the tough conversations that have to be had, but the thing that has lasted 17 plus years, as I say, if you find good people that you're honest with and they're able to be honest with you, why not go into business with them? Right? I've, I've got my nice, great playing basketball with them. They never, they never dated my girlfriends. So like the part I love most about Tony is just how poor you are. You're just so real. And I just want to. Things I loved hanging out with. Speaker 3:     05:05           You have the option of spending time with your tmc and live. And to an extent, it's all about people and people's what matters most to you and business to just kind of a byproduct and things that takes place on the back end. Yet at the same time shipoffers has been extremely successful. So if you don't mind, can you kind of help bridge the gap from how do you work with your best buddies and everything else and yet still have a lot of success in business. Sure. We all knew exactly what we were good at going into it. So I'm. Doug was really good with finances Grad graduating from pepperdine with his MBA and so he knew that he could handle the funding side of the business. I'm Gil was, you know, working in a, at a company that designed websites. So he was designed. He had also worked at mattel designing hot wheels. So I knew that he knew specifically what to do to design really cool products and services for us. And then I was like the guy like if you needed it done, just give it to me. Right? There's something to be said about that if you want to do and give it to a busy person. I've always been a salesman. I think that's the thing that I remind myself up. I was fired from one job, gave my brother an ice cream cone at the boardwalk. That's a whole nother story. Speaker 3:     06:16           And I've tried so many different things and I always love seeing how I can grow as a person. And so when we all get into a room, we all have strengths and we all have opportunities to grow and I really work at, okay, doug and be transparent. Where is it that I need to improve and help me because I can't see my blind spots, but you guys can see you and share with me and highlight them for me. And then all right, I need to go do the work, you know, go to a seminar, go read a book or pray about it, go do the work. And so for 17 years we've been doing that. Um, I don't see my business partners a lot when we're outside of the office. I mean, they spent 40 hours by the time I'm, I want to go home, I want to spend time with my kids and my wife, um, I live in the neighborhood with one of the, one of my business partners, Doug. Speaker 3:     07:02           I've seen him twice in six months in my neighborhood and just kind of tells you like, we all have different lives. My, my generation is 10 years ahead of where they're at, raising their kids. They're like eight and under my kids are 17 and 19. Almost going to be leaving the house soon. But the one thing that's been so easy for us is we just roll up our sleeves and get dirty and the end of the day love each other. And I think that's the lesson of life that I would love to encourage anybody in a business relationship is, you know, there's this little simple principles, you know, love God and love people. And if I remind myself to love people no matter what, even when it hurts, um, what lesson is somebody teaching you today is that maybe I need to ask deeper questions we were talking about before the show of what's really going on when there's a problem in the office. Speaker 3:     07:47           When someone comes to the office, Sat, did I even ask how their weekend was? And then go deeper from that. Like, Oh, you know, I went to a couple of birthday parties, ask questions. Like, was it fun? Like, did you enjoy it? Like how many times did you want to leave? And like start getting to get them to open up because we all show up with a bunch of stuff that we're not talking about. We just show up. And then Monday morning it's work mode. Friday, it's like paycheck times go celebrate. So I spent 40 hours a week of really looking at my business partners through a unique lens which their wives don't get to see them, vice versa. Like, it's. So I, I love it and I've always encouraged my friends if you can trust them as far as you can, throw them, if you, if you know their mothers, got to know your partner as well and you got to meet them so that you understand them because uh, my one business partner, his mom calls me his elbows, my one business partner, his elbows and another one that says, hey, you know, I like this kid. Speaker 3:     08:44           He's good. And I lived with them. So I've gotten to know my business partner's families and that's, I think is a really important thing to kind of funny. I actually was at a, I met Russell's parents, gosh, probably about six years ago was the first time and then we happened to be together just this last weekend that dad is Salt Lake City. When Russell received the entrepreneur of the year for a tech company down there, it was just fun sitting next to them at that table. Sharing that moment were six years ago. It was like, man, if my kid ever going to figure this thing out. And so we've been through a lot together and it's been fun. It was neat seeing his dad. I remember when two years ago we started with doing some work with Robert Kiyosaki and Russell. His Dad really could care of lead but really wasn't as excited about what Russell is doing as much as he was about rich dad. Speaker 3:     09:34           It was the very first book that his dad had given Russell to read and so I had the optimum getting his dad and Russell and rich dad's podcast and that was like the highlight of Russell's dad experienced with his son as far as business goes. They'd spent a lot of time to get as far as wrestling, all that kind of stuff. That was the first business. And those are the things that matter the most. And you're right, it's nice when you know, when you know your partner's families and the parents is just an added bonus. So I appreciate your mentioning that. So tell me, for those people who aren't familiar with ship offers, tell them what ship offers is. I mean obviously we integrate with you guys love working with you. What, what is it that ship offers? Does ship offers, provides products and services to marketers online in the health and wellness space or Bible space and personal development space. Speaker 3:     10:22           So we even started printing books on demand, so just give you some of the ideas of the services that we have and what do we do is we provide you the opportunity to test. Just think about like having somebody to test something without spending a lot of capital upfront to go see if it's gonna work or not. So we have a bunch of products that you can incubate and test to see if you can sell online, back in funnels a lot of clients through click funnels and we give you the chance to put your label on them and we ship them to your customer and at the end of the week or whenever our payment terms are set up with you, we send you a bill and we do those transactions every single day. A couple of million times a year for our customers worldwide. We're in 34 different countries that we shipped to and it's just one of those companies that I love like so many people need money upfront, like tons of money, like no, and I'm like, no, I actually know this service works and this industry works because I was on the other side in 2001 when we launched. Speaker 3:     11:15           We were taken from a lot of fulfillment companies and products based companies that they could care, you know, nonetheless about us. All they cared about was the money and we made a decision to say, look, why don't we create a business that gives people tools and resources to help them to win? And that's like the click funnels thing, right? You're giving tools to people to win and then you developed all of these assets to support it because you believe in it. So for 17 years we've been pouring assets and infrastructure in to helping our customers to win. And you said something very big in the very beginning that you gave me praise. I'll take it, but I don't deserve it. What I do deserve is that at the end of the day, my integrity matters and I have to remind myself that I'm a a business based on integrity and I have to show up that way. Speaker 3:     11:58           So when you call us on the phone and you're like, Hey, I'd love to integrate with you. We say, hey, tell me about your business and I need you to be transparent because the reason is I'm going to bet on you once we say it's a good fit for each other, like I need to know that you're thinking tomorrow. You want to be here and five to 10 years down the road, so many people in this day and age just need to make money today and they move on and I don't have time for that, so don't waste my time. Don't waste your time. We'll figure you out. Just be the person that says, I want to be here tomorrow, next month and next year, and I want to build something that I want to leave as a legacy. I don't think click funnels is just a once and done business. It's a legacy business and that's what ship offers is really as a business that's helping so many people, not just the people who work here in our team, but people all around the world running small, incubated small businesses, medium sized businesses, and larger outfits as well. Speaker 2:     12:45           So more detail to it as far as what types of product. Actually Speaker 3:     12:49           testosterone boosters, Krill oil, fish oil, if you're looking for weight loss products, if you're looking for workout products and you can literally slap your name, we have 50 products. You can put your name on 50 different products and we'll mail into to your customers today. Um, it takes us about a week to integrate. If you're doing a lot of volume, it's because you know, you have back in restrictions and things that you need. Um, our, our Apis, adaptable to pretty much any system on planet earth. But the products are easy. I mean, when I look at it, we just launched Quito. Quito is like the hot new craze, right? Um, so everybody wants Quito products and then we have Quito products and tomorrow if it's Garcinia back to what it was four years ago and we can create anything to. So if there's something that you're selling and you're like, oh, I'd love to do this. Speaker 3:     13:35           We have the ability to formulate products where you knock off products, custom formulate. So I mean it's really like your imagination is the only thing that you're limited by when it comes to ship offers. If you can think it and if you need help creating it, then we have a team of people that we work with to help you kind of get to that next level. And I, I mean I've seen some pretty amazing stuff. I mean I, I've been around this industry since 96 so I've seen a lot go on online and I love the fact that everyday I come into the office to play and get creative and see what we can do together. Speaker 2:     14:07           Basically I had the opportunity to either white labeling your products or formulating their own products or basically just trying to figure out what they can do next and that work in your team to kind of create something if the camp. Speaker 3:     14:17           Yeah, and you can send us your products, like we don't even have to make it. You can send it to us and we'll do the fulfillment for you. I mean that's what I've always loved is that people just send me products that are like, I'm totally happy with my manufacturer. I love where I get my products from China. I just. I'm looking for a reliable fulfillment company and I'm like, logistics is what we do. Send it to this address. Tell me how many pallets are coming and we'll take care of. Speaker 2:     14:37           Oh, I love that. I think the part that these days is we see a lot of people who are trying to do the Amazon thing, but once they grow up and they move on from the Amazon and they figured out, you know what? I got to find some way of actually owning my customers. I got to find a way. Actually controlling the product, controlling the delivery that a service like yours is ideal for that because that's their whole game is to own the company, to own the product and the client and to be able to work with a company like yours to fulfill that. Speaker 3:     15:05           Yeah, and we don't market to your customers and a lot of companies are using this as a scare tactic, but there's a lot of companies out there. If you go look in their privacy policies and their statements, they're reusing your data to retarget and market to their customers. That's not what we are. We're not marketers. That's why our slogans easy you market. We do the rest. Speaker 2:     15:28           I love that. So as you take a look, as far as you know where you guys are going in, and I know he kind of started off in health and fitness thing. You also mentioned pod, so you're. You're doing print on demand as well. Speaker 3:     15:38           Yeah, we're playing in the book or Eda, which has been so interesting. People who were in his inner circle are using our services and one of the things I've realized that I'm like, you guys want this stuff cheap, Russell's hey, get this book out as fast as possible. So we're playing in that arena and it's so much fun. Um, I'm writing a book, so obviously I've been spending a lot of time, money and resources trying to figure out how to do it. And our team's like, hey, we figured it out. So we've been printing books on demand. We drop them in a poly bags or if you needed a certain type of way to show up, we do high end stuff and low end. So meaning your budget really dictates what the delivery looks like on the other end. But I'm a believer in helping you to showcase your customer and give them a really amazing experience. So you create the wow effect. So you want them to come back. So many marketers are like one and done and move on and I'm like, you can do that, but if I could show you and it doesn't cost you much more, you can actually create a customer returns often and is coming back and sharing with their friends once you be interested in learning how we do that. Oh, I love that Speaker 2:     16:39           golden nugget secret. So I think the key here is if you are not familiar with ship offers, reach out to ship offers. So S, h I, p o f f e r s.com. Reach out Tony and he's more than happy to connect you to help you guys out. I know it's only one thing you were talking about is you've created a course, a click funnels page. Speaker 3:     16:57           Yes. What's the course called? It's called drainers and drivers. And if we just talked for like 30 seconds on what does drainers and drivers look like or mean to you? It's going to be different for each and every one of us. However, if you ever wake up Monday morning and you have to go into an office, that could be a drainer, but what happens if we could actually figure out why it's a drainer and turn it into a driver and realize that the end of it, you're making more money, you're having more fun with your friends and your family and life looks better. That's what drainers and drivers is. It's an opportunity for us to go through a five day mini course videos, worksheets. You just go through it, grab some information. I'm with you for five days and then hey, at the end of it, now you have some framework that you can use for all areas of your life. Speaker 3:     17:39           I use it for hiring people. When I'm interviewing somebody to come in and start a new position, I say, Hey, can you list your last three drivers and three trainers that your last business so you get them to open up and start talking as tools so you can begin to see, and I love it. That drainers and drivers flip all the time. Something that's driving you today will be a drainer tomorrow, and you're like, I'm going to quit my job. No, you're not going to quit what you're doing. I know that your click funnel's experiences. Amazing. Moneywise yet, let's take a step back. What's really going on is that you've got a lot of stuff in your life that's kind of not on the right course and we just need to bring some awareness to it. Once you get awareness, then you'll say, all right, now I've got a six month plan. I can't wait for that date. Now I'm going to go full time in my click funnels life and my business and things are gonna. Be Better. So we help you to map out that plan so that you don't feel overwhelmed when you look at your life. Speaker 2:     18:30           So how does a guy who's running the logistics company create a program called drainers and drivers? Speaker 3:     18:36           Great question. So I'm all about community. And so what was really clear three years ago was, um, I had a lot of people around me who wanted to figure out how we could work together and, and I, and it was too tough because I have only so much throughput during the day. So I created a community which is called a be fulfilled. I created a podcast around beef fulfilled and that slogan has been on our wall in our company for so many years, which is be fulfilled. And that's all about being fulfilled in your life. And what I also came to the conclusion was, as people were struggling and we, you know, you look online and you hear about it, things are happening in our world. And I found the time because I made it intentional. I set time to say no, what's the biggest way that I can impact the world? Speaker 3:     19:22           Because my time is limited. So I wanted to use one of the most amazing platforms in the world, which is click funnels. I wanted to use it. I had something live in about an hour and I've been able to play in that world so often that I'm working on my second course or they're called purposeful living for success and that's, you know, built as a six week program and I realized that if you want something bad enough, you'll find the time or you'll find the excuse and the time for me is now the time for you is now, so I just got drainers and drivers.com one day called my graphics designer and say, can you design this? Yes. I said, I want to live like this. Yes. I was in Cleveland at a mastermind, 2:00 in the morning. I couldn't sleep. I recorded 10, 10 videos really, really quick. I scrap five, put up five. The course was live. Took down the next morning and gave everybody a handout saying, the course is live because if you want something bad enough, you'll find a way or you'll find an excuse and I'm tired of making excuses and I want to help people not make them in their life. Speaker 2:     20:20           Oh, I love it. Thank you again. I appreciate your giving that out to everyone here. Again, drainers and drivers.com. Definitely go check that out. Um, I know that I literally could spend days talking to you. I've had the opportunity to spend a lot of time with you on a boat. Let's be realistic. Stuck in the middle of the San Diego Harbor. Couldn't do anything, but I think one of the great things about the way you communicate and work with people is even in your own team. I haven't, I haven't, I don't know all of your team as well as I met some of them, but you're always about as a CEO, helping build them and, and develop them and if you don't mind those who are listening, who are trying to build their own team, what are some of the things that you've used in your life? They'll build your team to where you have such. You have a lot of a players on your team which is tough to come by. Speaker 3:     21:11           So first and foremost, which may hurt to hear this is what are you waiting for? You need to be the example because remember people are following a leader and you are the leader of your organization. So go first and I heard this many years ago and it never really, really, you know, like went off for me, but I was at a seminar and they said, be the first to pop in the room. Don't be the last kernel to get burned, right? Be the first pop, go first and just go. And so I admit a lot of my faults to the world, you know, you follow me on facebook, you know that I've, I've struggled with suicide. I've struggled with alcoholism and struggled with marital issues, have struggled with finances. I struggled with a lot of things and I realized that my path isn't the same for everybody, but the one path that I know to be true is you have to be the example. Speaker 3:     21:59           You need people to like see you. Like I'm not jumping on a camel until I see someone jump on a camel. Like it's just not something that I want to go and try to do. But if you show me that you bring out a ladder and you show people how they get on top of a camel, or they show the people how to get top of the elephant, you lead by example. So you have to be the example and that's the one thing that I tell my team how I lead in my house. That's how I work with my wife and my friends. I'm like, you look, I know there's days that I don't want to show up for life. I really just want to sleep in bed, pull the covers over my eyes and say somebody else do it. But I signed up for this opportunity and people are counting on me and when I know that and I draw strength from a lot of amazing places and resources, I have great coaches and mentors around me who in constantly. Speaker 3:     22:43           You're encouraging me. That inside me is greatness. And that's what I want to encourage anybody listening right now. You don't have to be a leader of a big organization. You can be a leader of yourself. Just remember that you have greatness inside of you and that for you to activate it, it's Kinda like saying to yourself, today's the day, now's the time, let's go. And, and even if your belief is 100 percent solid, it's least something to draw from. And so I, I love to tell people just like I'll tell you that I love you man, and I know that at times life is not fair and we go through some seasons and it's ups and downs, but I know one thing to be true is that you're not alone and that there's tons of people and resources at your fingertips. Numbers you can call and if you've heard anything today from how I speak and I know I don't necessarily always follow every question to a team give. Speaker 3:     23:33           The perfect answer is that I really care about people and that's the one investment that I've made to make sure is very clear in the organization that we run, is that my commitment is to. And I signed that today as a declaration when we were talking about vision as a company. I said, my commitment is to you. What's your commitment to and then everybody got up and wrote their commitment on the board and I said, I hope that you understand what vision that what you wrote should be the same commitment you have here as you do in your life, and if not, then let's begin the process. My door's open. Walk in. Let's figure that out. I'll roll up my sleeves. All invest my time will come in early. Stay late. You've got to be willing to invest in your people because why do people leave? Because people investing in them in other places and they're beginning to lose interest in you and I love having people that have been with us 17 years and I love having people who have been with us six months and I love having people who have a story along their journey to share is that the company stands for something. I asked you, what do you stand for when you're looking at your people and put them first and watch how everything else begins to fall into place. Speaker 2:     24:43           Drop the mic on that one. The one. I appreciate that. It's been one of the things we've looked at click funnels, it was we met a couple of weeks ago and we're basically doing a full org chart thing. No rustling sitting there going around 180, 190 and at the time it rolls it out and it's two, oh five and the next three weeks it was like, whoa. All of a sudden you find this little tiny idea that we got started with his grown, but the thing that we've held true to is what you mentioned and that is you gotta invest in people and we try to make sure we always hire just a players the best we can. We try to make sure that it's a culture fit. We're really big on its culture. You don't mind just next few minutes here, could you just help us kind of identity you take one a matter of time. When you talking about culture, what's it mean to you and how do you make it work in your business? Speaker 3:     25:40           Remember how we were talking a little bit about going and meeting the parents, hanging with them and getting to know them. I actually want to get to know you outside of work and my mantra and my philosophies are simple. The way that I think my methodology says says something really, really basic and I want you to get this date because I think it's applicable to you and then your org chart and everything that you're doing, turn your org chart upside down and where do you stand? The bottom, supporting this massive, you know, infrastructure, right? Yes. It started out as a little idea, but it's grown. It's blossomed just like every year when the Golden State Warriors, because that's my team. Congratulations. Thank you. They think about the season. They don't go, well, let's go take this year. Right? They think, okay, we have all of these people and what makes up the Golden State Warriors is not just the players that you see on the court. Speaker 3:     26:30           It's all of the coaches, the staff, the trainers or the people back the tickets, like everybody doing everything that you can't see and that's the thing that I have to remind myself about shipoffers is I may be the CEO and I may have great partners that give me the platform, but behind the scenes I have a team and that's like the team aspect that has helped build our culture. Our culture is built on vision, clarity, so we have kindness, we have improvement, right? We have integrity. Like I don't want people who don't want to be here, so I have a statement. If you have a clock in, clock out mentality, this isn't the place for you because some days it may be early in some days and maybe late and along the way we've make it last and I may have to pull up my compass and figuring out the direction we're going again. Speaker 3:     27:14           And if you really want to test your people, don't pay him for two weeks and see their integrity. See if they should go up, see if they're going to give you their time, their consideration and everything they've got for you and then do it for another two weeks and then now you've got a month. And. All right, am I really the right person to lead this? So I'm all about culture. I'm all about getting to know my people. I love to take them out to lunch. I love to text them on the weekends. I've had a couple people who've dealt with death in the last couple of days, family issues, and I want to know my people. I want to know the people who actually signed up to go and jump on board and See our vision right and where we're headed and what we're doing. So my buy in has to be just as much as your bio in mind. Speaker 3:     27:59           Maybe have to be just a little bit more because I have some experience around it. The people here come from all walks of life. They've been through all difficult situations growing up in the ghetto, growing up fatherless, uh, you know, environments and, you know, didn't know their mother. And I've seen, I've seen it come from different countries, worked oddball jobs to get here and I don't care who you are, I care about what you do when you're here. I don't care what happened to you, I'd love to get to know it, but I need to know who you are here and what is it that you want help with. So the last piece that I tell everybody that we hire, everybody we bring on, I said, we're a stepping stone for your greatness. We're here to help you learn enough stuff. And when you're ready, you'll take steps to go where you need to go. Speaker 3:     28:47           Um, I told every person that has ever worked for our team. I said, I'm a stepping stone to where you want to go. Allow us to be that and give us what you can while you're here and I'll invest everything I can into you while you're here as well. And, uh, I love it. I mean, I'm a new guy. Just came on as our director of sales. He left the company that he was at for nine years managing 109 people. And uh, my friend Vinnie Fisher and his company helped us find this person and it's like, I found, I think I really do. I think about like, I'm going to be an empty Nester here in a year replacement, I don't want to say it too loud because he's in the other room, but there's something magical about when you invest in people. And I asked him the other day and I said, you know, how you doing here? Speaker 3:     29:37           He goes, man, I can't believe it. I go, why? He goes, I actually remember that I have a life again. And it's not that there was anything wrong where he was at. He just sometimes we get lost along the way. And so culture for me is, is really talking to your people, talking about the good stuff, talking about it, the bad stuff, and getting ugly with them and talking about the stuff that really matters. And uh, you know, when you notice that a person is not doing their job, pull them aside and tell them. And I've been known to do that and I've been known not to do that. And I kicked myself when I realized, man, if I would've just had another heart to heart, maybe it would have mattered. But culture is it. I mean if you don't have good culture, you, you're definitely probably have some other issues in your company. Speaker 2:     30:15           Well, I appreciate that. I know we joke around all the time as far as this idea as far as cold and really trying to build that type of a really tight knit organization. Not only here at inside of a company but also with our customers. So I appreciate that. I totally understand that. Speaker 3:     30:33           Do you have an iphone or do you have an android? Iphone. So I can only address iphone users because that's all I have. So if you're an android maybe you should tune out some of the stuff. I have a big believer in. It may not be the best product in the world, but it's got some amazing things that have created culture. The facetime, the quick easy swipes, the shareable stuff, the things that are easy to attract, their store looks amazing. And then other companies try to, you know, copy their store, like how many people have tried to go and copy click funnels throughout the years. But you can't be click funnels because there's a culture there when you went to funnel hacking live, when I've been out of the last four years and I'm so happy that I got a chance to showcase this last year. You're looking around, they bought into culture. They believe in what you guys are doing. That's why I said yes to the podcast, why I say yes to this because it lines up with my culture, my fit of like I want to do things where I know the people on the other end are going in the same direction and they have a buy in 250 staff. It's phenomenal, but it still took one, two, three, four, five to come up with a vision to go then implement the vision for the rest of the company. They all had a buy into your culture. Speaker 2:     31:45           Well, I appreciate that. I again, I can't thank you enough, Tony. I become a dear friend and I appreciate especially just how just raw and pure you are. Speaker 3:     31:58           That's why my podcast that I launched last week and talk inside my other podcast is called raw and uncut. I think. I think we need less editing. I think we really just need to go and try and be okay that it didn't work out, but be willing to get back up, fail fast, get up. If it doesn't work and you know eyeballs aren't buying what you're selling, then maybe it's time that you just figure out why. Why it's not selling? Is it really it's not converting or maybe your message isn't very clear and I want my message to be clear to anybody listening today. No matter the path that you're on, no matter where you're at in your life, know that you matter. You have greatness inside of you. People like myself and Dave, Karen, love for you as a human being. Know that we want to support you on your mission and your journey, but I need 100 percent buy in from you. First. I need you to believe in yourself and if your stock Speaker 3:     32:52           maybe just go take drainers and drivers.com and allow that to be the highlighter that just begins to show some of the things. I'll find a way to connect with your audience. I'll find a way for them to reach out and connect with me. I'm a big believer in community is essential. I think we were created for community and connection and so many of us as entrepreneurs, we sit alone in our room and we're building something for the world and we forget that we are very disconnected and slightly making some adjustments. We start connecting and then when you go to funnel hacking live, you've realized that you have a huge community around you. Go ask a question in the facebook group sometimes watch how fast that thing fills up with answers. You are not alone, so stop sitting in the stands waiting for somebody to come along and save you. Speaker 3:     33:39           Go do it yourself and know that you need to ask questions like when you needed to go to the bathroom and elementary school you raised your hand. I want you to get back to raising your hand and know that people are willing to help you, but don't be an asshole. Be the person who actually does it. When they say that's what they want. So remember, you're at where you're at for a specific reason. Now if you don't like where, yeah, do something about it. You're not a tree, as Jim Rohn said, you can grow and I want this message that I share with the world every single day of my life is I want you to be empowered to know that it's opportunity is now no opportunity wasted, so don't waste anything that we're talking about today and saying, oh, I'll do it someday. There is no Sunday. Today is the day. We're not promised tomorrow. We're not promised next week or next year. We're promised right here, right now. And what you can do in this moment Speaker 3:     34:28           is Russell says, is your one fall away, right? You're one funnel away. You're one phone call away, your one email or a text from changing your entire life. So allow this podcast, this message, anything that you've heard today to resonate with you and if you don't resonate with you, guess what? I don't resonate with everything I hear either, but I think about one thing when I'm listening to somebody. What's the lesson that they're sharing? And I hope my lesson today has all been about awareness. Getting gaining more awareness in your life is the essential ingredient to living a fulfilled life. Well, with that guys, we're going to let this end checkout shipoffers.com and make sure you also go to, yeah, drink drainers and drivers.com. Again, drainers and drivers.com. Shipoffers.com. And by all means fine Tony on facebook, reach out to him is one of the most amazing men you'll ever meet on facebook. I'm on facebook, so yeah. Speaker 4:     35:30           Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as that. There's people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or and do to make this better for you guys. Thanks.

Why Dave Decided to talk to Kolton: Kolton Krottinger is the World's Leading Record Breaking Event Expert. The best part is he mastered his skills when he had no money. He failed at 34 businesses. He details how he was able to reverse the University of Texas' administration's decision to let him in to college all because of an event he put together on the UT stadium field. He discusses the impact of awards and how he was able to add $100K in a few months to his business all because of a $70 award. Tips and Tricks for You and Your Business: Vision and keys to success (8:15) Guerilla marketing for events. Brand yourself, save money doing it (15:30) Business Advice: Pointers (18:15) Quotable Moments: "Everybody loves recognition and awards.  Give them out to people doing great things, and it will grow your company." "When people stop focusing on money, and focus on aligning your passion, it’s absolutely incredible." Other Tidbits: Event Hosting: 7:33 Aligning your passions 18:38 Being Different/Reverse Engineering: 20:32 Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back. Speaker 2:     00:18       You guys are in for the ride of your life today. This is. I've been looking so forward to this interview. It's taken me months to get this guy on the show because he'd been so dang busy and it keeps canceling on me, but I want to introduce you guys to call, call them. Welcome to the show. Speaker 3:     00:33       Oh Dave. Thank you so much for having me. I'm so excited. So pumped. Speaker 2:     00:36       So for those who may not know, Colton, Colton is the world's greatest event planner, coach. She actually has the world's leading record for breaking events. He also, one of my favorite things is he is a self proclaimed first and basically saying he's failed the most more than any of my other guests. So I'm kind of excited to go into that one. And for those of you guys, right, but on hacking live, you'll recognize Colin as he was our very first person to actually get engaged on stage at funnel hacking live. So Colton, I am so excited. Where do you want to drive? We can start. What do you want to start? We'd go all over the place with this one. Speaker 3:     01:09       Absolutely. And I actually ended up in a homeless shelter and that's where I started my first business and I was able to scale that one to a million dollar business, um, whenever I was 23. And so that's Kinda like how I got started into this and then it all started with just a facebook events. Speaker 2:     01:30       You're kidding me. So at age 23 starting in a homeless shelter, make a million bucks. Yes sir. And then I lost it. Lost it. So why did you want, we'll start off. First of all, why don't you give people who are listening to us a little bit of hope as far as, uh, what's, what's available, what's the potential, where you've come from and where you're going? Speaker 3:     01:56       Absolutely. Uh, you know, I guess I forgot who said the quote, you have to say nine or I guess it's justice sticks, you know, that nine out of 10 small businesses fail. So, um, I decided to start 10 businesses and increase my chances for success. You know, it's a. and that's exactly what I did and it actually took me a 34 businesses before I got onto this one. But had I known about click funnels out of been a lot more successful a lot sooner. So Speaker 2:     02:23       34 businesses. You're not even 34 years old? Speaker 3:     02:26       No, no, I'm 28 years old and I mean I've started every time a business, you know, from lawn care, cleaning, a short shorts for men, a drug company, a security companies have a. and then I finally got into event planning. Speaker 2:     02:43       That's awesome. So tell me about this whole event planning thing. Speaker 3:     02:46       Yeah. So I'm. And to touch on, what'd you say, to give people hope. So yes. I lost my million dollar business. I ended up living on my grandmother's couch, and so I really had to figure out how to start a company with no money and it's free to put an event on facebook. So, um, and, and every time I've ever, all my greatest achievements happened, whatever I put my feet to the fire. So I put together this event and called it the world's largest super soaker battle. Um, and I went to sleep the next day. I had 10,000 people on there, you know, later that week, 30,000 people. Um, then I started receiving calls from General Motors, Nestle, Hasbro, Vita Coco, um, and it really just changed my life and I hosted this event and I had thousands of people begging me to sign up for the next one. And I said, you know what, we might have a business here. Speaker 2:     03:32       So for those people who are not familiar with the world's largest soaker part, what the world are you talking about? Speaker 3:     03:38       Uh, the, the world's eyes supersoaker battle. So it's the world's largest gathering of people with water guns. You know, I wanted to do it really big, cheap event. So I charge people $10, you bring your own super soaker and I had a dj and we just had a four hour party. So where do you put all these people? So I rented out a stadium, like college stadiums. So actually what I did was I was trying to go to college to have the University of Texas and they denied me. So what I did was I rented Speaker 3:     04:08       and out their entire stadium and broke a world record there to get their attention so that I could become a student there. And then they sent me a letter saying that I can join. You're kidding. That's so, so that's, that's the, you know, just uh, and that's what I'm really big into is just like guerrilla marketing in a way of just, hey, if you're not gonna see me, I'll figure out a way for you to see me. And it's just kind of something I've done my whole life. So how many people were there? It was about 1500 to 2000 people kind of lost count after $1,500. Yeah. But, uh, I mean it was, it was a blast. And then decided to try it again and let's have the world's largest gathering of people with their dogs. And I'm rented out Dr Pepper Ballpark. And uh, yeah, we had a few thousand people there as well. Speaker 2:     04:55       So how much does it cost around the Dr Pepper Ballpark for the stadium? Speaker 3:     04:59       Um, so Dr Pepper Ballpark was about 20,000 and then, um, the college stadium was about 5,000, but, uh, like I said, I had no money so I put the, the, the key is to put the event on facebook, you know, six months prior, start selling tickets and then just negotiate with the venue. Say, Hey, let me pay you two weeks out. So I actually ticket sale. So I literally had no money. Um, and you know, a lot of people out there and running facebook ads, but there are so many other things you can do. So how I promoted this event to grow so big was at about $100 in my name. And um, I paid two off duty police officers to follow me and escort me into the world's largest nerf battle, which was my competitor. And I went to a park, plays Maserati, and I said, hey, if you'd let me borrow a car for two hours, I'll get you 10,000 views. And so they gave me a car, so I showed up there and a fancy car and police escort. I got out, started signing autographs, and I signed a few thousand autographs so everybody thought was a celebrity. So then I made a youtube video how to be a celebrity for a day. I promoted my super soaker battle and so this event really blew up for $100. Speaker 2:     06:07       Dude, that is crazy. Yeah, that's about as a gorilla as it can go. Speaker 3:     06:12       Absolutely. Absolutely. Speaker 2:     06:14       So did Dan Henry gets your eye, his idea from you, what do you entered a funnel hacking live with? That? Speaker 3:     06:20       I don't. He did not get his idea from me, but he definitely had me facilitate and run the whole thing for him for sure. Speaker 2:     06:27       I saw your involvement in that. That's. Well, I was kind of curious. Speaker 3:     06:29       Yeah. Yeah, because it's crazy. You know, I told him I've done it before and, and this is just another thing, you know, he was holding a mastermind and you know, a heels masterminds and I said, hey, can you help me, you know, we'll spend the evening for free, you know, sit down and chat. So I did that and then I got a ton of value from him later that evening and really work on my business. It was great. Speaker 2:     06:49       So you started off with the world's largest super soaker battle. You did. Did the dog. How many people came to the dog park? Speaker 3:     06:56       Um, I believe it is about the same, about 1500 to 2000 people. And that's the thing is I didn't have A. Speaker 2:     07:03       Okay, Speaker 3:     07:03       oh for this, imagine if I would've had a funnel where if you buy one ticket, the next page you get three more for the price of one. And then I could have sold dog. He sold guns like. So now I believe that, um, my fiance and I, we are going to be announcing soon that we are gonna hold hosted. The second annual world's are super soaker battle and have about 5,000 peoples, but waiting for Speaker 2:     07:24       that is awesome. So it now becomes a huge lead Gen. Yes. Speaker 3:     07:32       And, and that's something that I wish more businesses, you know, even with the click funnels, you know, everybody in click funnels can host events. So the great thing about hosting a big event, it's almost like owning a billboard agency. So I'm promoting all of my products, my businesses and then you can even even invite your competitors out there and sell them, you know, booth space to be there and uh, and it's, you can pretty much have your competitors pay for your entire event. Speaker 2:     07:58       That is insane. So you've now become the world's best event planner, coach here. So give me some other ideas as far as things you've been doing, what, how you're getting other people's attention, guerrilla marketing type of things you're pulling off here. Speaker 3:     08:10       No, absolutely. Um, so I've got a new, you know, the name of my company is a vent rockstars and um, and I saw a big event with the Dallas cowboys and so I reached out and said, hey, I would love to present, you know, one of the star players, you know, Cole Beasley, I said I want to present with him, you know, the role model of the year award from on behalf of the event rock stars know, because I love everything he's doing. He's a great role model for the kids. But um, and so that's what I did. So that actually got me and the company is about a month old and so we're actually having recognizing this guy on behalf of my company, even though it's a new company, you know, he gets recognition and everybody loves recognition. Everybody loves, you know, trophies, everybody loves award. So give them out to people that are doing great things and it will grow your company. Speaker 2:     08:57       That is fantastic. Oh my gosh, I love it. I appreciate just dropping value bombs after value on, for our audience here. What else you got? Speaker 3:     09:06       So yeah, I mean it reminds me of like the two comment that I really like more than to make a million dollars. I want to win the two Comma Club award. I mean it goes back to uh, you know, uh, Russell loves to recognize people, Click funnels, loves to recognize people and I believe it's just a huge thing to improve the culture and get everyone together. Everybody wants these awards, everybody wants these, the swag shirts and, and you can, everybody can do that for their company and it costs, you know, you can do it for very little amount of money, Speaker 2:     09:37       you know, I called, I really do appreciate your saying that we have miles and I actually were, I just got back from Boise state today. I'm back in September. We did our viral video launch and then afterwards played the world's largest game of human bubble soccer on the Albertson, Boise state blue turf and get us out here, set the record, all that kind of stuff. And so today I went out there and presented the football coach, his trophy of his award and uh, had another war for Brent Moore who basically was the primary contact at the stadium. And it was really fascinating because we ended up having, oh gosh, I think we might've had five minutes of their time today. There was a four or five news channels. They're all all excited about primarily getting time to time to talk to the head coach at Boise state. Speaker 2:     10:24       And the irony was I'm sitting in my office about an hour and a half later and all of a sudden myles comes running in with his phone going, she's not going to believe this. We on ESPN. And so the guys who were there actually were part of Espn radio and we had talked about this bubble human bubble soccer event sending the Guinness World Record. And we actually, the record was only 99. And they're like, why didn't you do 100? I said, well, we actually started with 100, but one of the guys got claustrophobia inside the bubble and couldn't make it. And so all these guys were going, man, if you ever been in one of those bubbles, you know, hot there. And so they went on for like five or six minutes about click funnels event at Boise state and how claustrophobic inside the those bubbles get. So I honestly, I didn't think anything of it. Speaker 2:     11:09       I totally, if I go back and look again when I. Gosh, we, we learned so much smarts. What we did wrong at that event. We had all these influences there. I didn't get enough video footage with them because we were more concerned about our viral video launch party. But the cool thing is I'm such a huge believer in events. Obviously we have click funnels, funnel hacking live event, which we'll talk about here in just a second. But in addition to that, with our two comma club x, we've had a couple of other events. And you know the irony when you're talking about these awards, this two Comma Club award thing is it has literally become like the grammy's or the Emmy's of our industry. And I see people's facebook profiles with that on and they're doing with their plaques behind them then doing ads because they can actually say two comma club where facebook doesn't know that's a million dollars, but they can market it to everybody else. Let it mean. So I love what you're doing. Speaker 3:     12:05       Thank you. Thank you. And I'm like, it's the same for me. Like I don't want that award more than I want the million dollars. Speaker 2:     12:13       That is hilarious. We actually have a guy did, he did about $16 million last year, but not inside of click funnels. Just like, you know what, I'm shutting everything down and move it over for no other reason than I just want the stupid award. Speaker 3:     12:26       No, it's great. I mean it's, it's, uh, really, uh, awards are definitely like I'm under utilized whenever it comes to the real marketing. I mean it's, you can think of an award if you present someone with an warranty, you can think of it almost like a key to me. Absolutely. Anybody you want and get on, get on stage of any, any event you can imagine. Um, it's a key. Awards are essentially keys and more companies should definitely use them. Speaker 2:     12:50       No, I totally agree. I had any idea how big it would have been. I would have done it even earlier than we did, but no, I totally agree with you. It's been fascinating for me just to see the impact, uh, last week and, and I were down in Salt Lake where he received the Ernst and Young entrepreneur of the year award and it was fascinating. I mean you got 1200 people in this banquet hall basically hearing a pitch from about 30 different companies that were finalists after, not including all the other thousands that applied and it was just kind of fast. I, I learned so much from that golden and a lot about what you were saying. I was actually talking to the athletic director at Boise State today about the award and everything else and how Ernst and young actually you just this event nationwide actually it's worldwide and they use it for no other reason than lead Gen. it's just a massive lead gen opportunity to where they get to see who are the best companies that they want to work with or they can then pick and choose from. And it was fascinating as I sat and talked to her, a couple of the executives of Ernst and young or the weekend. I'm like, you guys, this is a super, super smart, so I love what you're doing because it awards and events like this and that kind of recognition, man. It goes so far so far. Speaker 3:     14:03       Absolutely. And I'll tell you, you know, like I told you, my, my company was 30 days old whenever represented Cole Beasley with this award and then I ended up hanging out with the whole team and now I'm taking over all the events for Travis Frederick. He's the center for the Dallas Cowboys. I'm taking on all of his events and now I've got a couple other cowboys and their foundations are reaching out to me. And so like it was a, it was just a great time to, you know, gorilla marketing your company and then, uh, you know, it's massive legion, like you said. Speaker 2:     14:30       Okay, so you're going to have to give a little more background and story to this. I mean, so your award to called Bz lead into how many other clients on a, on a company. Again, remember everyone who's listening. This is a 30 day old company. Speaker 3:     14:42       Yeah, well I would say um, I definitely like with hard numbers that are hard number of translation. I would say at least $100,000 is that event got me as far as revenue as far as like what I'm going to be doing this year for a couple of cowboys. The award and the award cost me, it was about $75. Speaker 2:     15:03       So that was an investment we call that a massive Roi. That's fantastic. Congratulations. Thank you. Thank you. That is super cool. Well, I know you do obviously coaching in this kind of thing. Now you're in the process of getting, heading towards your own two Comma Club award and I think it's [inaudible] dot com. Is that the, a site? [inaudible] DOT com. So it's k, r o, t, t. So two t's I n, G E R Dot com. And your whole focus there is teaching people how to do this type of guerrilla marketing for events. Is that right? Speaker 3:     15:40       Absolutely. Absolutely. So I teach people how to do exactly what I'm doing and really not spend money and just really brand yourself and make a lot of money doing it Speaker 2:     15:49       well again. And to get true Colton like fashion. This is a website that I believe as we're, as we're recording this isn't done yet, Speaker 3:     15:57       right? It's just about done like a blank noubar built it out and it's, it's gorgeous. It's beautiful. It's just about them. But yeah, you can still go in there and check everything out for sure. Speaker 2:     16:09       I love it. Well by the time we air this at a couple of weeks, I'm hoping it will be done. You know, so I think it's really cool. I was kind of looking at just so this is a webinar funnel for those guys who are listening. So basically I was going to be an auto webinar, going to be a live webinar. What are you gonna do? Speaker 3:     16:24       Uh, it'll be an auto webinar. Okay. So on a front end offer, I give like, you know, teach people how to get, like the email addresses, get leads, stuff like that, and then it goes into a webinar and then into my, uh, my event planner chorus where I pretty much I give everything, um, you know, including templates on how to get on the news and how to do everything. Everything. Speaker 2:     16:45       Well, I think you've been on Fox, ABC, NBC, CBS. I mean it's, you've got some serious publicity. Speaker 3:     16:52       Absolutely man. It was crazy. Like definitely like leaving my grandma's couch to go drive the new station will be on news to do some, you know, because I'm doing something cool whenever I literally just couldn't even pay for the gas to get to the news station. But um, that's, that's how I got started. Speaker 2:     17:07       You don't call them. That's the part I absolutely love about. What you do is you take, there's just no excuses and you and you're not one to. It's basically whatever it takes to make stuff happen. It's kind of your approach to life. And I've, I've loved seeing that. Thank you. Thank you. It was kind of reminded me of you reached out to me when we're funnel hacking live and hey, you know, I've got this idea, I'd love to be able to, to propose to my fiance at funnel hacking live by Russell Brunson or having to be there and in fact your, I think your facebook posts to me very personal message was he doesn't even have to know I'm there. I just want to be close enough to. I can kneel down behind it. Like what the heck's going on? So it was, it was hilarious. We were actually ice. I saw your post and I thought, you know what actually can be a lot of fun here at funnel hacking live. And so we were out to dinner with just the night before the event with the team and I was talking with Melanie, I said, Melanie, what would you think about this? And she starts getting all weepy eyed and oh my gosh, don't be the coolest thing ever. And so again, it was a lot of fun for us to have you on stage in the, you want to say about it. Speaker 3:     18:16       Yeah, no, absolutely. I think, um, I mean you can definitely get started, uh, you know, having no money anybody can, but I mean the key is to getting people to believe in your vision and surrounding yourself with amazing people. Like it opens up so many doors and I think, I think when people stop focusing on money and just focus on, they're aligning their passions like you love to help people, that's what you do. I love to help people. And um, and that's why we align so well and it just, it was absolutely incredible. And like I promise this was Speaker 3:     18:48       on a guerrilla marketing tactic to get onstage because you believe you, you put together everything. And I, I never imagined, you know, like, like he said, I figured I'd be behind a wall or something and just kneel behind the vessel, but it was so great. It opened up so many doors and it gained me so many mentors just from doing that because people love that story. You know, I've got Jeffrey Bannock, Ariel a lot, henry, like all these people, uh, decided to help me and mentor me after that moment. And it was absolutely life changing. And then on top of that, getting to marry the woman of my dreams, uh, you know, it just, it's icing on the cake. Speaker 2:     19:23       I love it. Well, it was fun for us and again, we appreciate that it was a, we're always trying to find different things we can do to make funnel hacking live a little different than the year before. So it's a, it worked out real well for us too. Speaker 3:     19:35       Yeah, absolutely. You know, Todd Dickerson was saying, you know, we might have to come up with a new staff on the stats page. Speaker 2:     19:43       That's right. Those are the things that matter most. It's the people. Speaker 3:     19:46       Absolutely. Absolutely. Speaker 2:     19:48       Well, I get a call it and I think that part I've loved most about getting to know you is really your approach to doing whatever it takes. Is there any other advice or counsel or encouragement you'd give people who are listening right now? Speaker 3:     19:58       Yes, absolutely. I mean, the, the absolute biggest thing that, that works for me. And again, you know, I approach everything without spending money. So this is coming from like a broke mindset. I'm brainstorming sessions, you know, I do these every week and anybody should do this. So that's where, you know, I got a big table, I get a, I put paper everywhere, I get crayons and markers and sharpies and I invite friends over, you know, give him some bare cookout for them. Just get some friends together and brainstorm, which I do. Okay, okay. I want to get on this stage where I want to do this, I want to start this business and reverse engineer, how can we do it, how can we be different, you know? Um, I love what I do because I never had to compete with anybody because I do things so weird and so different than nobody else does them. So the power of brainstorm with some friends and amazing people like yourself, you know, getting together. Um, it's, it's so powerful. It's the most powerful tool I have. Speaker 2:     20:53       Oh cool. That's great advice. I appreciate it. Well, if we get close to wrapping things up, again, people as you're listening, go to [inaudible] Dot Com, k r o t t I n g e r take a look at Colton sites. Uh, again, world's leading record breaking event, an expert, obviously the guy knows everything about social media, guerrilla marketing strategies, and really encourage these, pick his brain, so called the people want to reach out to you. What other ways can they reach out to you? Speaker 3:     21:16       Yeah, absolutely. Just add me on facebook, Colton croutons here. I'm definitely here to help people and give advice, you know, um, or even brainstorm. I'll help anybody in any way I can. I love the click funnels group in the community. So absolutely anything I can do for anybody just let me know. Speaker 2:     21:33       Awesome. Well thanks again bud and we'll talk to you real soon. Speaker 3:     21:37       Yes sir. Thank you. Speaker 4:     21:38       Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Akbar: Akbar Sheikh is a best selling author internationally, speaker, and master of the 7 Ethical Principles of Persuasion. Prior to his success, Akbar was homeless and overcame many trials and tribulations in his life; he credits these hard times as the catalyst to his success. His core philosophical belief revolves around giving back.  Akbar believes that being an entrepreneur gives him the opportunity to give back to families, communities, charities, hence making the world a better place. He has now helped seven funnels hit seven figures by ethically injecting principles of persuasion into their funnel. Tips and Tricks for You and Your Business: The Power of Giving: (4:05) Income Earning and how to be Successful: (8:00) Sevenfigurebook.com (25:16) Entrepreneurial journey (25:40) Quotable Moments: "We help businesses scale to 7 figures by ethically injecting principles of persuasion into their funnel." "You need to have that giving mindset since day one, otherwise you will not be successful." "You don’t have to do all of it at once." Other Tidbits: Making it impossible to fail:  (11:10) Vision/Goal Board: (11:40) Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to a funnel hacker Speaker 2:     00:19       radio. This is going to be a fun, fun experience because we're kind of going back in time and Ford and time all at the same time. What I mean by that is rarely do I ever have someone who's been on our show more than once, but I wanted to kind of go back and bring someone back in. Gosh, it's been almost. It's been over a year now, but I wondered if you guys or reintroduce you to act chic. Ackbar. Welcome Dave. Thanks for having me. I'm so happy to have you. This is a lot of fun. For those of you guys, you don't know his story. I mean, have you referred back to the first podcast? We did, and we'll put that down in the show notes, but real quick, I wish, again, I don't know how if we're going to have this on video or not, but let me just kind of tell you, this is a guy who went from having nothing. Speaker 2:     00:56       Basically it was living in a janitor's closet and I'm looking at the backdrop to his interview room here in mind. Just is absolutely garbage. I've got. I'm totally jealous. I'm looking here. He's got a picture of he and Russell. He's got a shelf with, I don't know how many awards because he's blocking half of eight or 10 awards there. He's got three different Co, two comma club plaques behind him. I mean the guy has been just crushing it and thought, you know, it'd be a ton of fun just to have. Haven't backed onto. The first time I had him on was because we'd met, Gosh, nick was to funnel hack live ago and at that time he just got his first two Comma Club award and so I thought it'd be really fun to bring them back on and kind of tell the journey from one, two comma club awards now three pushing forward to hit our, our eight figure water plaque in ring and everything. So all that said, I've said more than enough ackbar. Glad to have you on the show and tell it. Fill in the gaps of what I forgot. Speaker 3:     01:48       Oh Man. You know, we've just gotten a little gray since I first joined was I had two kids. I actually just got into, so two years ago and the first of all hacklabs when I first joined click falls and Dallas last year. So I've had two kids didn't since then. I've gotten some gray hair and we've got some clarity on how this whole Internet marketing world works. And you know, it's, it's, it's a beautiful, beautiful thing they have to really soak up, you know, Speaker 2:     02:17       you know, the crazy thing about it, we always, for some reason always comes up as far as two comma, club plaques, awards, all this craziness. And people think all these millions of dollars. The thing that I want people to understand about you, which is really kind of the weirdest thing, is you're not motivated by money at all. I mean, like Speaker 3:     02:35       at all right? It's funny because I'm in, I'm in Russell Brunson's inner circle, right? And um, you know, there's a coach, a life coach, a coach, Mandy. So you take these tests, you know, the disc test and it tells you what is, um, what do you value in life? And it's crazy because you think you know yourself, but you really kind of don't when you take this test. And everybody was kind of shocked when they found out that my, it's called the economy. Uh, money was not important to me at all. And everyone's kind of shocked because they're all a bunch of entrepreneurs. They're like, it was Kinda like a lot of people will hide money driven, impact driven. So yeah, that was kind of shocking, but it really helped me understand my purpose and why I do what I do and it's because of my love of entrepreneurs to really help them scale so they can take a portion of revenue, give it to their families, communities and favorite charities, hence making the world a better place. Speaker 3:     03:26       I love that part. That kind talks about that as this super theory type of thing that eventually I want to do. You have done it from day one. I mean it's crazy because it's. One of the things I love and it's really why I wanted to have you on the show is obviously we'll talk about the is you're creating and literally millions of dollars. You're helping yourself as well as for your clients. But I want to kind of help people understand what, when we talked about this idea as far as the one funnel away for you as one funnel away from giving and helping and restoring sight and and helping kids. So I want to kind of. We'll get to that other stuff, but this is a different side we typically don't address and I want to just dive right into that with you if you're okay with that. Speaker 3:     04:08       I'm so happy to talk about that because what not annoys me or frustrates me, but what concerns me is when people are like, Oh, when I'm successful then I will give. But the thing is like, I feel like you need to have a giving mindset from day one, otherwise you're not really going to be successful. Do you see what I'm saying? So it's like I was homeless. I didn't have money to give. So at that time I was giving time. Do you know what I mean? And there was a time I didn't have time and this was just calling my mom and my family members and just making them happy. Like, you know, you never ever call like your aunt for example, like your last and be like, Hey, I'm just thinking about you. Love you. I mean they'll literally cry by the way when you do that. Speaker 3:     04:47       So listen, my number one secret honestly is not a facebook pixel, is not some content or copy strategy or some webinars, secret formula. Honest to God, I swear to God it is giving because every time I get, matter of fact, I've been taking this month real easy. I've had a phenomenal month revenue wise for those people. Care about that. Do you know why? I believe that his earlier this month we built a well in Africa and they, believe it or not right now, we abuse water. It seems meaningless. It's nothing to us. They have to walk miles and miles. Big Buckets on their head just to go get clean water back half the day is gone. The poor get poorer. What are they going to work? Half the day is going to walk to get water. We built A. Well, they're solar powered, by the way. Now. Thousands of people every day are gonna have access to clean water, which is something they never had before. Is it a coincidence that like right away we did like we did 50,000 like this while I was honestly actually on vacation. Not to be cheesy and be like that, you know, on the beach it was just, it's just true. I was on a lake, but it's because of the giving. I can promise you that and when I get a little lazy because that happens because sometimes you get Speaker 2:     05:57       sick or not sick of writing the checks, but sometimes it's just, it just becomes another check and which is why I'm actually want to opening my own charity because I want to be more hands on. I want to take my kids to like a farm every weekend where we can feature, you know, when you, when you slow down a little bit. I noticed that my revenues less every time. Every time I forget to write a check or something, that always is less, but when I. The more I give, I swear, the more I make more happier. I am really. I love it. I've been a huge believer in the whole principle of tithing for years and years. Kind of grew up on that principle with my parents. Teach me, give away 10 percent of attempt and I've just. I've adapted that my own life and it's been fun since then, uh, where you can now get more than a 10th and other charities and do other things that you want to do with it. Speaker 2:     06:43       But I think what you said is probably the most important thing that is if you think you're going to give later and you don't know, you never, you just never will. I just, it just doesn't happen that way. So I wanted to make sure that we kind of started off with this and I'm sure if some people may have turned off the podcast by now, but that's okay. For those of you who are still with us, I wanted to make sure you guys understand there is a, a law. I'm a huge believer again, you know, there's a lot of irrevocably decreed and having before the foundation of this world upon which all blessings are predicated and I believe whenever you receive any blessings from obedience to those laws, you how much they're predicated kind of scriptural type of belief that I've, I've come to find out to be true for myself. Speaker 2:     07:26       And that is as you give more and if there's money, it's like a vacuum and when all of a sudden you start receiving stuff and you get more out, that vacuum has to be filled and you just get more kind of like what you illustrated that. But with that said, I'd like to now kind of divert more towards the money side of how do you help people actually earn the type of incomes where they can build wells and they can help those children who need eyesight. And let's kind of talk on the business side now. Let's make this transition. What I know you've got a book out your seven seven, what's the name of the book? It's a seven figure funnels and slap you in the face with a cold fish blueprint on how to generate a seven figure business online and just have an ethical steps. Speaker 2:     08:13       Smiley face always goes. I can't even repeat any of that. So just go to booking.com and you can see it. But here's the marketing title basically means there's a way of building seven figure funnels. And so with that said, tell me what are certain gifts some people, again, you've always been charitable giving. I want you to give like real nuggets, actionable steps that people can take right now to make that stuff happen. You don't, Dave, I'll tell you something interesting. Um, there's something that really I was talking about my hair getting gray, something that I'm realizing is that you can actually be really whoever you want to be and I don't want to get a little deeper in that meeting. I'll be a little vulnerable with you by nature. And I believe there were all tested. Like some people are just naturally Speaker 3:     08:56       have an addictive personality, so maybe they're being tested like that and maybe you know, it's tough for them to stay away from alcohol or something like that. Like we're all genetically a certain which way. And you know what test that way some people are addicted to all different types of me by nature. Dave, I, I'm a little bit of a naughty boy, you know what I mean by that is like if my hands are a little greasy, I'm at someone's house. I got a cheeseburger and no one's looking. I'm going to wipe my hands on their curtains. I found true and going to the table a certain things. I'm going to litter. I'm going to do all these things. I'm a little naughty. I guess I don't do any of these things because you can be anyone you want to be and I've chosen to be a better person even though by nature, you know, I want to put my feet up and smoke a cigar and have some, some Jack Daniels. Speaker 3:     09:40       I don't do any of that. You know what I mean? Now there are certain things you need to do to be successful in business. Right? For example, the number one thing is when I failed for 10 years, like, and I had that realization when I feel for 10 years over and over and over again, that time when I was homeless, I was first discovering a call line and funnels and 30 days went by and I didn't make any sales. I said to myself, dude, I don't care. I see all these guys making it. They don't seem any different than me, but they seem like a Weirdo just like me. It's like, I'm just not going to give up, right? I'm just going to make it happen. Or I'm literally gonna die trying in this, in this closet. So I didn't give up. And by nature, I'm a person who just gives up on, Hey, forget it. Speaker 3:     10:20       She was a good amount of diet, nevermind gave me a cheeseburger, but I'm not doing that. So I lost 70 pounds is by choosing to be a person that's not going to give up. Number one. Number two is the discipline. Uh, I wish you can see I have a daily three. It's very simple. Every single. Okay? So what it is, I have the goals written out, right? Okay. We want this funnel. Now what we're going to do is we want to converting webinar funnel, for example. That's what we're in now. We're going to dissect that into smaller goals. Okay? We need an awesome headline. We need awesome three secrets. We need some awesome pictures, okay? These are to do list. I gotta get a guy on Fiverr. I got to get an operator to look this over. I got to get the tech person that put this together, you know, and then you keep reading the. Speaker 3:     10:59       Now you've got a big to do list. Now I'll say this and I hold by with my heart and my soul. It is signed in my opinion, and correct me if I'm wrong, I think it is scientifically impossible on a molecular level to fail at this game. If you don't give up and you're doing at least three things a day to move your business forward, sounds good to me. No one's ever. I've said that a lot of people, no one's ever been able to say no, that's not true. So to me, that's the person I'm choosing to be. So for me success is not. What annoys me is when some people say, Oh man, you're lucky, or success is luck. I don't think so. I think success is an option and the good news is is that anyone can choose a. anyone can choose to be that person. Speaker 3:     11:43       I totally agree with you on that. So now that you've made the choice to actually be successful, what are the things? So right now, what are the three things on your board? What are the three things you're going to do every day? I'm a little bit right now because I ran. I have goals, I have goals and it's interesting. I'll just, I'll just mention this. I have goals on my board. The other day I was in, uh, I started kickboxing and I went to the locker room and I opened up my law firm where I had all my things. I saw my breitling watch, I saw my thousand dollars shoes, I saw my Bentley keys and I saw that. I'm like, okay. It was nice in the beginning, but now it's, it's meaningless. If you look at my goals now it's to get a farm for charity. Speaker 3:     12:25       It's to by my parents in a state where we can all be together. It's to be a philanthropy, a local philanthropist. It's about being near my community. It's about helping people. It's all about that. All the materialistic things. There's nothing materialistic. There's no Gucci purse or anything like that. There's nothing there. It's all about family, community and charity and that's, that's what drives me, but as far as my to do list, getting off Theoh my, here it is. I'm going to, um, we're going to talk to my accountant because I'm paying endless taxes and we need to see what's going on with that. I'm going to put up A. I'm going to do automated postings in my facebook group because I'm trading time for money, not automating that. So. Okay. So here's the big secret, by the way, I'm getting a little off topic, but when you're talking about content on facebook, you have to engage and when you engage, like if you put a cool content posts online and people are commenting and you don't respond, facebook just shuts you down. Speaker 3:     13:20       It gets a little weird because sometimes you're like awesome post. I'm just like, cool, I have to say something. Right? Because when you do that engagement, then you know, you keep getting more and more and more viewed as it's awesome. So I've put that into automating. I got to get like an assistant to that because I can't. It gets annoying for me. It's cool, thank you. Awesome. You know, it's like, what are you gonna say after a while. You know what I mean? Um, and then I'm working on a few projects. We're looking to build a software. We're looking to get into real estate. We're looking to open a, believe it or not, a mattress retail store. It's going to be very unique concept, but there's a lot of things on the I, I'm a lot more than three, but you just need three. So what are some of things for those people that are listening, they need action. Speaker 3:     13:57       Action steps right now. So typically are people are listening, are everything from people who are just getting started and just heard about click funnels to those people who are at seven figures like yourself and those who are approaching eight and even above eight right now. For those people who are just getting basically two or three, two or three versus just getting started right now, what are the things they need to focus on? What this. Check this out. I really feel as entrepreneurs, Dave, that we're artists and I feel like our mind is our canvas and it needs to be clear and it needs to be crisp us to to to create this, these phenomenal wealth generating funnel is right for that to happen. We need some systems from day one and I, and I'm only preaching what I did and when I was broke. You need an assistant right away from day one, no matter where you are financially. Speaker 3:     14:44       For example, if you can only afford a va now listening to get plenty of Va's for $10. If you can only afford them for a couple hours a week, get it and have the number I told you to break down all the tasks you the mind is a very particular thing. You can only do a certain amount of things and then it turns off. It's like I'm done. I'm done for the day. If you're filling it up with menial things, write down your day. What do you do? How long does it take you to get to work? How long do you spend in the bathroom? How long are you spending hours trying to figure out copy all these things? How much are you worth an hour if you're worthless, just say 100 an hour. Wait a minute. Why am I spending half the day doing things? I can pay someone $10 an hour to do. Speaker 3:     15:19       You're just messing yourself up because you're. You're. There's only so much you can do and then you're done. Get a Va. That va will make you more profitable. [inaudible]. IT'll free you up. Then you can spend your god given gifts are doing income generating activities that like, I started like that, a va for a couple hours a week. Now I have a full time in house, right hand man, but we built up that way organically. So that's number one is great tip. Yeah. So have a giving mentality from day one and have a. Have a team mentality from day one. This isn't a one man show like, I mean it depends on your goals really, but if you're trying to be in the seven figure world that it's really difficult to do it as a one man shop. So that's one thing. Another thing they have is really crystal clear clarity, and this is something really I learned in russell brunson's inner circle as well. Speaker 3:     16:04       If you're not working towards something, you're working towards nothing and it's like my goal is already there and I get to look. I remember that you have to have those goals so you know what you're working towards everyday. Otherwise you just on the treadmill, just running in circles are running in place all the time. You know what I mean? So if you have a crystal clear goals, you have help. You have the giving mentality. Okay? Now is now. Now you want to talk about specifically onto my funnels. Is your messaging clear? Are you going to pass what I call the dum bum test? If I show you my funnel immediately and closed the laptop, are you going to say, hey, what was that? What's in it for me? Uh, and how do I get it? I've had people talk to me about their funnels right all the time and asking, hey, what do you do 20 minutes later in the company? So what do you do? Speaker 3:     16:51       Clarity. Hey, watch this. Just do it, got milk. I mean, these are some of the largest camp marketing campaigns ever. People have their life story on their follow, right? Or they're missing everything. Just consent. What did einstein say? The beauty is in simplicity, the geniuses in taking something complex and making it so that the masses can understand. So for example, someone comes to you and say, so what is it that you do? What do you do? Um, well, I help entrepreneurs scale to seven figures by ethically injecting seven ethical principles of persuasion into their funnels. Oh, that's a long. That's a long regional. Yeah. Massive curiosity ways. There's a couple of hooks there. So what are some of those seven proven ethical steps? You know, there's a lot of different things. Um, there's scarcity, there's social proof, there's authority, there's like ability, there's tenacity, the tenacity. Speaker 3:     17:47       For example, you know, that the lion's share of a lot of revenue is done on the back end is done in followup. Guess what? Most people don't have any follow up. I'm like, hey, how's your emails? Emails? Where's, where's that? What's that? Hey, most people listen. Shiny object syndrome where, listen, hey, media, 4,000 ads a day, we're seeing our minds are like, it's a miracle. They're not melted. Honestly, you have to constantly, how are you going to come if they're looking at your funnel and they get distracted by the 8 million things going on and they don't go back to from you, they're done with you onto the next one, right? But if you're constantly engaging with them via email or facebook group or bought or what have you, then you stay on the top of their mind. Speaker 2:     18:29       So right now I'm opening it up your seven figure book.com funnel. And so when you go there, basically obviously you've got a ton of social proof over the top as featured nbc two comma club, yahoo finance, huffington post, fox news number one international bestselling book, and five, five different countries. You have five star ratings on there. All this again, it's $47 book. Grab your free copy of the number one best seller, seven figure funnels. So I think one of the things that I loved about your page was people, you have to understand, you have to sell even something that's free. And I had this conversation with russell the other day. I'm like the amount, I mean just to sell something free, like a free plus shipping offer. If you look at our expert secrets funnel. I gotcha. If we were print that out, I don't know, I think it's like 50, 60 pages, but it's just crazy. Speaker 2:     19:23       But I look at yours, it's that same thing. You've got to have social proof. You've got to be willing to. And I had this conversation with my son last night, a christian, he's 15, 16 years, seven gosh, 17 years old, 17 years old and he's going, he's just getting started with click funnels. He wants to do a affiliate contest. And he's like, well damn, I'm trying to find out. You know, what? What should be my. What's my hook, what's my offer? How do I get people and most of my often page and it's itching. Having these conversations with a 17 year old son who's understanding, you have to have a hook, you have to have an offer, you've got to have a story, you got to have something that's compelling, that's there. And I think again, what I love about, about your page is it's a super simple opt in page. Again, yes, I deserve this. Interesting. Not, not want this, but I actually deserve this. So tell me why you went with I deserve this. Well, it's interesting. Yeah, Speaker 3:     20:15       because people, uh, you know, it's basic psychology, right? That they're like, you know what? It's like giving them permission to succeed. It's like giving them permission. A lot of people are afraid of success. So this is allowing yourself to permit yourself to succeed. Now, what I really like about this page to one of my favorite things is when you opt in, you, I get obviously get your email address, but instantaneously you're taken right away to my body. Speaker 2:     20:39       That's exactly what I wanted to talk to you about. Okay? So again, I want you guys, this is what I want you to check this out. Once you go to a seven figure book.com, opt in and usually Speaker 3:     20:48       what most of you guys are used to seeing is you're going to go to a thank you page. That doesn't happen. So tell me, how did you open up my facebook page? So by the way, the they're going to ask, you can say seven figure book back home. They're going to ask, do you spell it or is it the number of. We got both the urls, so yeah. Okay. So check it out. So you opt in and get your email, which is cool because like you know, people get opt in, you know what's a great open rate? Twenty percent, 25 percent. What's a great click through rate one to five percent. I mean like you know, these are very high rates. Okay. So I get your email then immediately I message you on your instant messenger on facebook. My wife does and says, and it's a video now, which is important. Speaker 3:     21:33       I'll get to them. Say it's a video saying, hey, awesome, you want me to book? That's so cool and it's me. It's kind of cool. I'm going to like a nice leather coat and like a cool background, like nice trees and stuff. Um, and that was like, you want my book? Awesome. Guess what? It's in my facebook group and my feet. It's my free facebook group where we give you ton of tips on how to scale your business to seven figures. It's a free group. Very exclusive. It's right in there. You want to eat. Would you like to go get that? Would you like to go get that now? And then they have to click. Yes. So now they've engaged in my boss and now they're on my bucket list and then now they're going and joining my group. So I've gotten their email, they're on my body and now they're in my group now by the way, emails are cool, but bots are freaking phenomenal. Speaker 3:     22:15       Kinda like 80 percent open rate, like 30 to 50 percent click through. Like it's like the numbers are ridiculous. Like we're going to be laughing at this in years to come to like, dude, we should have taken more advantages. This is like the wild, wild west. And then of course in the facebook group, you cultivate them regularly with, with regular week of daily content. So it comes to a point, dave, honestly, and this is important, it comes to a point where were I, where people come to me to work with me and they have no questions for me. They have no qualms about my pricing and they're just ready to join because they've been soaking in. They've been inundated with so much content from bots, from emails, from my facebook group. They're just like, dude, please take my money. Do you know what I mean? Speaker 3:     22:54       And, and it's. And that's how you do it. Know I love it. It's. So basically there's two clicks on the facebook messenger bot. First one basically says, yes, I'm in. Second one is joined my group. I joined the group. Very first thing there is, it's a pinned post where the actual download is. So the deliverable is actually in the facebook group. And then beyond that basically goes into your recent activity, which again just announced you get your new podcast. This went live on top of there. So what's your podcast? Nice hotel. Nice. We'll pitch that to secrets to scaling like you know, we're doing all the presidents. Men were trying to be everywhere. We're trying. We're listening. We started nowhere. Listen, when I joined clickfunnels, I didn't even have a facebook account because none of my friends are on facebook. I only joined facebook for click falls to be in the clickfunnels group. Speaker 3:     23:44       Really? Uh, enough flooding. Actually. Now we have a thriving facebook group. We have an instagram with over 10,000 followers. We have a facebook business page, we have linkedin, we have youtube, our youtube channel. We've got podcasts, secrets, the scale, and we were launching a blog next week. We've got a big email list. We got a bought list and all this started from, from really nothing, but it really. I decided to be that person who's going to have all this stuff. Why, by the way, why is because I wanted the audience. Why is because when I have a cool call is like, I want to help bind kids, get their vision back, or I want to sponsor orphans or I want to do something cool. I have a community of likeminded people who were with me that'll help me do it a lot, like russell's changing the world with the brother was helping those kids and the underground railroad operation. Speaker 2:     24:32       Well thank you and again, I think the part I hope you guys all listened to and really kind of catch your, some of the major value bonds that been mentioning here. One is you have to have a va. It's probably the biggest mistake I made was thinking I could do this myself and I was too cheap and I loved. It really was when I first started I was just too cheap and I think that the key is I don't care if it's for an hour a week or two hours a week. I saw the same thing happened in my life as far as getting assistance from my house as far as whether it's a pool keeper, someone cutting the grass, someone cleaning the house, so into the shop. What are those things they add up? It frees your mind. Now you have to do that. The other thing I really would encourage you guys to do is go through seven figure book.com. Speaker 2:     25:11       Take a look at the way in which the funnel works. Super, super simple. I mean it is literally just an optin page directly to a facebook group. That's it. And the great part about it is the other thing you just said and that is you don't have to do all of it at once, man. I think that's where people, they just get overwhelmed and just pick one. Just pick the one thing and do that one thing. So act, bargain, appreciate that a ton. I love seeing what you're doing as we get close to wrapping things up here. Any other parting words you want to make sure people know about? Speaker 3:     25:39       No. My parting words is really, um, you know, listen, it's very interesting, this entrepreneurial journey. I kind of, you know, I'm kind of, I'm still new. I mean we just started like not even two years ago. It's very interesting because we all started at. I think we all started at the bottom. Yeah, I think everyone started at the bottom. I know I started a pretty much a rock. I mean I was homeless, but then you start growing. You start growing an audience, then you start doing some things. You start scaling, okay, now you make, now you're making five figures, not even four figures, five figures, six figures, seven figures. I recently had a big, big mentor of mine. I found out recently from someone on the phone. They're on the phone. I was doing a sales pitch like, dude, stop those sales pitch. I've been around for a long time. Speaker 3:     26:18       I was with this so and so and this is a big, big, big guy making one of the biggest guys in our space is a and I was with his group two years ago and it costs like 10,000 and I got to talk to him personally like once a month. I'm like, that dude was talking to. That guy talks to no one right now and he charges 10 times a month. That was on him only two years ago. Everyone goes to the exact same journey. You can be anywhere you want to be. You just don't give up and you Speaker 2:     26:44       stick to the proven bath and it's just a big congratulate. I just want everyone to understand how truly, truly blessed we are. Uh, open the news for two. I don't watch the news by the open to use for two minutes. It is the most depressing thing in the world. We are blessed to be in a first world country and to have the internet and to have click funnels. Please take advantage of it. Well thanks, but always a pleasure talking to you. I love spending time with you today. Again, take out seven figure book.com. Having to listen to the podcast yet, but I'm sure it's good so I at that as well, but that will look forward to talking to soon, but likewise. Thanks so much. Pays. Speaker 4:     27:21       Okay. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Dave Woodward was at Ernst and Young's Entrepreneur of the Year Gala in Salt Lake city. He shares his thoughts and experiences from being surrounded by 1,200 attendees hoping their entrepreneur won. He talks about what it takes to become successful and the importance of those who are around you. Tips and Tricks for You and Your Business: Characteristics of an Entrepreneur (7:45) Hope and Encouragement (10:00) Trials and Tribulations are worth it (12:00) Quotable Moments: "There is no such thing as overnight successes." "If you are afraid of doing hard things, you will never make it." Other Tidbits: Success and hard work as an Entrepreneur. Appreciation to those who surround you. Make your dreams come true. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:       00:17         Well, welcome back everyone. This is going to be a little different podcast than you're used to getting from me. Uh, it's probably be a lot more vulnerable than I normally am and it probably won't be as much of a hype and, and jumping around. I've just been thinking a ton and pondering a ton. I literally just flew back from Salt Lake City and he was there yesterday with, with Russell and his wife, his parents, um, my son Chandler and his wife Fran, John Parks and Brandon at, uh, the entrepreneur of the year event. And it was just, it's caused me so much reflection. First of all, congratulations to Russell. For those of you guys, you may not have heard. Uh, he was awarded entrepreneur of the year and it was just an amazing event where we'll walk into where there's basically 1200 people in this, in the grand American hotel. The ballroom there, downtown Salt Lake City and 30 different finalists all basically been going for, you know, being the entrepreneur of the year. Speaker 2:       01:25         And I honestly thought, you know, there's no one deserves it more than Russell. And it was interesting for me to start to really think about entrepreneurship and so often we see this, these overnight successes or what appears to be an overnight success. And it was fascinating for me as I sat there reflecting back on our journey. And most of you, you know, click funnels to most of you guys. There's only three and a half years old even though wrestled, tried literally for over the last 10 years, uh, two different times to come up with it. It wasn't till todd came on board that a click funnels actually came, came into being. But I sent me down a long journey as far as my journey as far as being an entrepreneur and all the struggles and the craziness. And yet the, the excitement that most importantly I guess for me is I'm feeling so much gratitude and such appreciation for those who have stuck by me over all the years. Most of all, my wife, um, you know, it's, Speaker 2:       02:33         when I started as my entrepreneurial journey, it wasn't as glamorous as a lot of a lot of people are, are seeing entrepreneurship to be these days. Um, I remember, Gosh, over 20 years ago now, where at the time entrepreneurs were really those people who are referred to as people who just couldn't make it. They couldn't get a job. I remember so many times my wife been asked, so what is it that your husband does? And her not really being able to explain it and how grateful I am for her and grateful great plan for, for really anybody who is there for those who are out there going for it, who are trying to make their dreams come true or trying to have an impact on the world. And I know those people who are listening here, I don't know where you are in your journey. There's no such thing as an overnight success. Speaker 2:       03:22         Um, I've had a couple of overnight successes. Each of one of took anywhere from five to seven years. Um, this one year as far as clickfunnels take off a little bit longer than that, and I've thought so much about just the importance of involving your loved ones and expressing gratitude to them as well as those people who support you through all of it. No one does this alone. And as we sat and saw all the entrepreneurs get up last night to accept their awards and, and just seeing that and I thought so much about so many of my conversations with Russell over the last decade there so that I've known him in different things. We tried different things we've done. And it's fascinating for me to see, to see the journey recently, Russell's done a couple of amazing podcasts. If you haven't heard of, I highly recommend you go back and check them out. Speaker 2:       04:16         Uh, one, one of them refers to the importance of doing hard things because it increases your capacity. And I think that is so, so, so true. If you're afraid to do hard things, you're never going to make it. Um, the other one is the importance of the universe that you're creating. And for me as I, I was in the airport today and as, as we were flying back, I, it's very rare, others see me without some click funnel swag on and this a young guy who basically just graduated from college came up to me saying, Hey, do you know much about click funnels? Like, yeah, I do now, what's your question? He says, well, I'm just graduating, I've got a degree instruct in architectural engineering and I don't want to do it. And yet I'm so I'm trying different things and network marketing. I'm trying different things and, and people are encouraged me to read rich Dad, poor dad and thinking grow rich. Speaker 2:       05:06         And, and I've heard of Russell's books. I'm like, yeah, you definitely, definitely need those. Uh, but it was just fascinating for me to see only because I was there where he was over 25 years ago. Now I'm accepted to medical school and chose not to go, uh, pursued a master's degree in exercise physiology. And then a master's in physical therapy. And after my first semester of physical therapy school, haven't been married to my wife for six weeks. And having a full ride and a four point Oh, and all that crazy stuff. Walking away from that and my dad being furious and I'm sure my inlaws must've thought, what in the world are you doing to my daughter? But as I take a look at, I mean, my wife and I are celebrating 25 years of marriage this year and I can't, I can't even begin. Thank her enough for sticking through all the craziness. Speaker 2:       06:01         No, I've, you've heard Russell mentioned these, these quotes that are in our office quite a bit that we used them at funnel hacking live. Uh, Brent made a Winston Churchill's quote into a, uh, beautiful piece of artwork that hangs in Russell's office and says, you know, every man and I would add in here, woman to every man or woman, there comes that special moment. Winning figuratively tapped on the shoulder and offered that chance to do a very special thing unique to him or her and fitted to their talents. What a tragedy. If that moment finds an unprepared or unqualified for that work and thought, you know what? The only way you get qualified for that work, you've got to do hard stuff. It is hard being an entrepreneur, but when you sit back and you think of what you're trying to do and you're trying to help. Speaker 2:       06:47         Last night as we sat there and to the other awards that I remember being given one was to accompany and I remember his acceptance speech. He's got up and basically said, you know, most of you guys fight for the top 10 percent of the employees. Uh, we, on the other hand, we fight for the bottom 10 percent. And it stuck with me. I'm like, what is he talking about? Great Hook by the way. But he basically was referring to this whole idea as far as their job and what they work on is trying to help people who are coming out of prison or jail or, or drug rehab or other things whose lives are in shambles of trying to help them so they don't become a burden to society, but really giving them a skillset and doing whatever it takes. And so they were awarded the social entrepreneur of the year. Speaker 2:       07:33         And I thought, you know, that takes a lot to do that. I mean it takes a ton and it's when I look back as far as an entrepreneur that, and we've talked about this before, and an entrepreneur basically sees a problem and it's not, not typically their own, but they own it. They go out and to capture that they, they realize that it's something that they can do, that they can change the world. They can have an impact. That's why I think so much about Winston Churchill's quote as far as that that cut every single one of us, there comes that time where you're going to get tapped on the shoulder to do whatever it is that God wanted you sent you here to do and what a shame if you're not prepared, and that preparation comes by doing the hard stuff. It comes from fighting the good fight. Speaker 2:       08:15         It comes from being out there and doing what it takes. I just, oh my gosh, my heart is just so emotional disaster because I just think of all of those who have stood by me through all the craziness and now they see success. And they think, oh my gosh, it's overnight success. It's never overnight success. It comes because you paid the price. It comes because you fought. The fight comes because you were willing to go into do what others wouldn't do, and I'm just so thankful for my wife. I'm thankful for my kids and for my friends. Thankful for my partner's a click funnels and those guys who have stood by us as we've of gone through some crazy stuff. No, I was Russell ended his acceptance speech last night with the same shirt or the same quote was on our funnel hacking live shirts. The quote that Steve Jobs gave in 1984, the misfits quote from Roberta, I think it's still tinian basically says, here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they're not fond of rules and they have no respect for the status quo. Speaker 2:       09:24         You can quote them, disagree with them, glorify or vilify them about the only thing you can't do is ignore them because they change things. They push the human race forward and while some may see them as the crazy ones, we see genius because the people who are crazy enough to think they can change the world are the ones who do, and for those of you guys were listening, I don't know where you are in your entrepreneurial journey. First of all, thank you for listening. There's a million podcast you could listen to what? I appreciate you taking time to listen to this one, but I just, if I can do anything, all is to give you hope and encouragement to just keep fighting the fight. It may not yet know. We talk a lot about you're one funnel away. This may not be the one, but what you're gonna do is you're gonna. Speaker 2:       10:10         Learn through it. You're going to fight and you're going to gain skills. I've had the opportunity of talking to my son Chandler quite a bit over the last week, so he's been out here in Boise at the two comma club x event. I drove back to Salt Lake City where he lives with he and his wife yesterday talking about different things. Young married couple, 22 and 23 years old and you know, obviously nervous. We were sitting and talking as he's taken me to the airport this morning. As far as you know, dad, it's tough. It's tough going for it. And it's like. But I know it is. I know how hard it is, you know, it's because you have to have a guy down last month to the end. There's only $20 left in their account and if you don't, we still did a dad and oh man, I just sure there's times I think, Oh man, I'm just putting some money as an account. But the other time it typically says no, he's got to fight that fight. He's got to learn. He's got to cut his teeth and I'm so happy that he's doing it. Um. Oh Man, I just got a million thoughts. I'm having a hard time conveying them in a way that, uh, I really want to. I just hope, if anything that you feel, Speaker 2:       11:20         did you feel that you can do it? That no matter how hard it is, we're rooting for you and therefore you. I want you to go every once in a while and when, when it gets so dark and you think, oh my gosh, this is never going to happen, and you just poke your head up and see this little glimmer of light hoping that's not an oncoming train, it's going to take you off your tracks that you know what? It's not that light there is there to get it. It always gets better. It's always darkest before his light and I just, man, I would just hope that anyone who's listening to this that you just continue, just stick it out. Just keep fighting it. It's worth it. It just is worth it. I, I've been down this road so many times where in hindsight, all the crazy crap that I went through, it's all worth it because of who I became and who you will become because you fought the fight, man. Just keep swinging. Just keep doing it. Oh, I just, I wish I could reach out somehow and just touch your heart and just let you know that Speaker 2:       12:24         men spend time on your knees, have gotten here and answer your prayers. Speak to those who you love, who trusts you, who have faith in you, who can encourage you and just know that it's worth it. Having an amazing day and God bless you. I just, Gosh, I just want so bad for you guys just to never ever quit. Don't ever quit. Speaker 3:       12:45         Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Mikael: Mikael Yang is the CEO and Co-Founder of ManyChat. With over 300,000 customers they are a leader in the "bot" universe especially with Facebook. Mikael reveals how to get subscribers to your bot. What to do to build engagement, how to use Stripe and get payments through ManyChat. Tips and Tricks for You and Your Business: How to get subscribers to their bots (4:50) Stripe Integration Release (12:15) Augmented Reality Inside Messenger (15:08) TIp and Tricks for building Bots (16:00) Quotable Moments: "The overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers." "Stripe integration allows people to sale products directly on messenger." "Simple. Easy. Visual." Other Tidbits: Messenger marketing is here to stay, there are over 2 billion people using messengers. A bot platform and facebook messenger is nothing more than a facebook page on messenger, allowing businesses and customers to do business with one another. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Hey everybody. Welcome back. This is going to be a fun, fun ride. I am so excited. I have the opportunity to have been just an amazing guy on this podcast. Dan would introduce you guys to Mikaila Yang Macau. Welcome. Speaker 3:     00:29         Hey Dave. Great to be here. Speaker 2:     00:31         So for those of you guys may not know who Mikael is, Mikael is the co founder, CEO of many chat. It's a platform that we've used, we continue to use and it's been blowing up. Uh, I think anytime anyone thinks about facebook messenger, they, it's almost synonymous right now with many chats. So, Macau, you guys done an amazing job in pulling this off. Speaker 3:     00:51         Thank you. Thank you very much. Speaker 2:     00:53         Well, I'm excited to kind of find out a little more about, uh, what are some of the main things you've been involved in this industry here? What did you, when did you guys start this? Like 2015, 2016. Speaker 3:     01:04         Yeah. We actually started in July 2015 and we started with a messenger platform that not a lot of people heard about at that point. Not, not in the US at least. So it's actually telegram messenger. And now telegram has become a much more popular. Um, but at that point it was a, it had a quote unquote only $65 million users, but they've, but they've just opened up their API. I'm seeing only because like other, other messenger platforms had a 10 x more users. So at that point, but uh, the point is that they were one of the first platforms, uh, in the western world to open up their Apis as a, a messenger platform. And uh, they actually, uh, gave developers access to those $65 million users and not in a way that they've, uh, they gave the access like, just to message to them, but in a way that they were actually able to build bots. Speaker 3:     02:13         And uh, it, it, it, it was in new, it was a very new experience because before opening up of the API, the only thing that people did on the messengers is just message each other and now it's, it's has transformed because now businesses could actually connect with their customers and message them. Now one of the first thing that I tried to do is just to build a bot for the platform and it didn't work out because it was just too hard technically, like I have a technical background, but like just to send out a few messages to set up a Hiroko Danno and to like launch plus grass. And like all of those things, it was, it took me hours just to do something simple. So I've called up my co founder and said we got to do a platform for this. And um, we actually didn't to cough. Speaker 3:     03:06         And so long story short, I can, I can spend three hours talking about this. But long story, long story short, we got tens of thousands of bots on telegram and just in a, in, in a year, facebook messenger opened up. And, uh, when facebook messenger opened up, we knew that this is, this is going to be big because facebook has already $70, million businesses using pages and bots and facebook messenger is nothing more than a facebook page just talking on messenger, uh, and having automation inside of it. So we, we were one of the first facebook messenger, a marketing Bot platforms and uh, have, have done really good ever since. We now have well over 300,000, um, facebook pages in number 100 countries and they sent over 30 million messages every day, a powering over $90 million conversations with their customers. Speaker 2:     04:09         Unbelievable. Congratulations. You guys are absolutely crushing it. I, again, I joke around and I was talking to Andrew Warner Awhile back about you guys and I mean obviously he's a huge fan of what you guys have done and built. And it was interesting just to see this whole, this idea as far as bot technology and know with click funnels. We've started off originally on kind of an email platform that actionetics. We've now brought in a multidimensional type of marketing and followup funnels utilizing messengers and bots. And currently right now do a ton of stuff through many chat. We have a lot of, a very large user base in mini chat. But one of the things I get asked all the time and that is how do people get subscribers to their bots? What's, how does that really work in a way that they can connect in? Don't come across spammy. Speaker 3:     05:01         Yeah, that's a great question. Uh, I think it's important to know that there is no concept of spam because the reasons for that is because the user is always in control. You cannot as a business, you cannot start messaging somebody who has not started in interaction with you so you're not able to buy a list or to have to do something to get those context somewhere and to just start like broadcasting messages to random people that you've somehow found their emails or the phone numbers or something. So that's not possible. And uh, the user has to start a conversation with the business on Messenger. And when the user starts this conversation, then the business can reply. And if the business sense something that is, I'm not relevant to the user or is it distracting or is just like not interesting, then the user can delete the conversation. Speaker 3:     06:12         And the beauty of this channel is that it actually deletes that connection. So the business now can no longer send messages to that person. It's like ignoring somebody. And, and the, the beauty of that is because businesses will start to think, what am I sending out? What, uh, what did I want to be talking about and to whom and how do I send more relevant messages to my customers? And I think that that is one of the things that is missing right now in email and an sms because you, you can get around, like you can get a list of people and you can send messages. And that's why Europe has such strong spam laws because people that the way that the architecture of the openness of female works, there is a lot of benefits to have an open architecture. But as there's also drawbacks and now like it's, it's, it's the thing that nobody controls who can send, who wants. Speaker 3:     07:22         And you can like it and if you can unsubscribe, but then you have to find where is that unsubscribe button and then everybody has a different interface and then you unsubscribe and it actually doesn't, doesn't subscribe you because you're subscribed to some other list or the person loads you into another esp or like it's so it's a frustrating experience and that's why email open rates and click through rates have been going down because there is no control there and I think that when you give the customer power to select who the actually want to be talking to and who they don't want to be talking to, then the customer is going to be smart enough to just make that decision and to close the conversation so that they're not interested in it and, and that are distracting and to continue the ones that are valuable for them. So I think the overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers. Speaker 2:     08:25         I really appreciate that. I know that you'd made mentioned as far as it's got to be relevant. It's got to be something that's engaging, it has to be something where they want to continue a conversation with you and I. Yeah, I know as, as we've taken a look at it, it was kind of funny. We rolled out actionetics, MDR, multidimensional, the marketing in March, a bout the same time that a facebook kind of shut down the whole messenger type of platform. And I was kind of curious as far as your experience in working with facebook and building a business on facebook, Speaker 3:     08:56         what, what are the pluses and minuses, the drawbacks you've experienced and what have you kind of learned as far as working with their API? The, um, the pluses are that it's a, it's a big platform with lots of existing users and you don't have, you can just focus on building the best platform and then if users love it, then they're just going to spread the word. So I think, uh, we're really, uh, uh, uh, it's really, it's great that a platforms like facebook, it's, it's very rare for such a big platform to be open to developers building on top of it. So we're really thankful and I, I think it's, it's the, it's really good for the ecosystem. Um, uh, the minuses, you know, it's, you can say that having something like the pause, uh, uh, is a minus, but we actually understand the growing pains as a, as a hyper, as a, as a hyper growth startup ourselves. Speaker 3:     10:10         We totally get it when you want to, you want to get to build the best product and to get to then get it into the hands of as many people as you can and that sometimes, um, a takes a toll on a, on a, um, handling everything, uh, right from the start. So I wouldn't, I wouldn't even expect that, uh, uh, the thing that I would expect is to, uh, uh, to make changes when issues arise. And I think facebook has done a really good job in implementing those changes and, uh, actually, uh, they, they've like shutting down the platform, uh, for a month is a really serious decision and that just shows you how seriously facebook took this issue and, uh, what they were, uh, able to, uh, how they were handling this. The, the, uh, uh, just the amount of work and decisions that, that, that so, so, um, yeah, I think there's going to be, yeah, there's going to be, there's always going to be like, uh, uh, things that's like, uh, uh, uh, that are going to be moving and changing, but that is the nature of the current state of the whole tech world. Speaker 3:     11:43         Uh, all the platforms and everything is in constant change and evolution and uh, uh, we just had, we just, we just get to it. We are a part of that. So, so yeah, I think that there's definitely a lot more pluses. I am, Speaker 2:     12:03         we're super excited as well. Obviously we're in the process of trying to add some different features to our action and d product utilizing this type of Messenger bots. And I think one thing to know, you guys are been twitter, I think you guys just released is your stripe integration as far as being able to have take payments now, is that correct? Speaker 3:     12:20         Yes, that's true. Speaker 2:     12:22         Do you mind kind of expanding on that as far as the impact that has for those people who are involved in Econ? Speaker 3:     12:29         So yeah, sure, that's a great question. Um, uh, I think that our stripe integration allows people to sell products on messenger, like ride inside messenger without having them leave the messenger experience, uh, for a browser like safari. I'm, uh, and I think that's the way that it impacts ecommerce is that you can now actually start to experiment and to see how you can drive people from facebook ads a into a messenger conversation, not to a landing page, but into a messenger conversation, qualify the lead, the lead, nurture them if that needs to happen or present them with an offer right away, make sure to be compliant with the policies that the 24 hour policies, um, uh, that means that you only consent promotional materials within 24 hours after the last user interaction. So if the user hasn't spoken or pressed buttons inside your body, did not send them a ads and promotions just to be in the clear, um, but that actually unlocks a lot of, uh, new use cases for people who are selling a, like specific products who have a stores, whether the, a product or just the several, several products. I think messenger could be a really, um, a great channel and we see a lot of people who are actually successful selling thousands and tens of thousands of dollars of products, uh, through messenger. And, um, uh, I think that number's going gonna grow and we're going to see many more people who are starting nods a will like their ecommerce journey nods on, uh, uh, on the web, but actually who are starting to build messenger stores and a, we're starting to build a, uh, to do a messenger commerce. I love that. Speaker 2:     14:57         I know, uh, one thing is we're looking at the other day is some of this augmented reality and the opportunities that might come into messenger on that can kind of expand on some of the things you're seeing from an augmented reality aspect inside of Messenger. Speaker 3:     15:10         I'm actually a facebook has announced a on the last f eight that day or releasing camera, augmented reality effects and uh, uh, that platform, uh, as far as I know is, I don't know if it's released or not. I think it's still in Beta, but they showed some case studies sense. Uh, uh, one of the case studies from Nike, basically they sold out their, uh, one of their, uh, models in a few, like a, I don't remember. It's either was like a few minutes or a few hours, but that was the fastest that they've sold out. And it was a really big win for messenger as a commerce channel. That's awesome. Speaker 2:     15:59         Well, with all of your experience in Messenger and obviously in building many chat, what are some of the recommendations or things that you would tell our listeners as far as what they should be doing? How they should be building their bots. What one of the tips and tricks that you think they should hear? Speaker 3:     16:15         I think the number one thing is that a lot of people talk about Messenger Marketing, chatbots, uh, and just just talking about it and it's. Everybody's heard about that, but not a lot of people have actually tried it because there's millions of, uh, businesses in us. There's hundreds of millions of businesses around the world. And uh, and we are one of the biggest platforms on facebook messenger and still we're at $300,000, a 300,000 pages. So there's a lot of work to be done. And I think, uh, uh, the number one thing that the listeners a should ask themselves is, uh, is this, uh, is this the next, uh, a big marketing channel? And if it is, do I want to be the one that is the first to this new marketing channel? Or am I just going to be with the pack with the, um, a majority of people when everybody's doing it, when, when millions of businesses are doing it. Speaker 3:     17:36         But then I'm going to jump on the bandwagon and tracked because I think the thing that separates people who are going to get a really amazing results, uh, is that they're going start early and we already have a lot of people who are getting a crazy hour wise, like just hundreds of percents, thousands of percents of Roi. I'm just, because this is a new shell and there's a lot of, uh, there's not a lot of saturation. Um, so I would, I would suggest just to not fear it, it's not that complicated. It's not going to be complicated. It's artificial intelligence. Uh, and uh, uh, all of that, like it's, it's, it's really simple to do. You just drag and drop point and click. It's, it's simple and easy. It's visual. Uh, and uh, uh, the only thing that you have to try at this to go to a platform like many chat, um, and, uh, start a free account. Speaker 3:     18:39         So the only thing, the only thing that's you're investing as your time, uh, you can, you can look around, uh, uh, maybe a, uh, um, like there's a messenger marketing course we've published. Maybe you want to start with that one before diving deep into the actual practice. Um, I would suggest doing both because, uh, when you, when you are around in the interface, you're going to know what questions do you have and then you'll be able to have like to have to find those answers inside the course. And um, yeah, I would just, it doesn't matter like you can, you can use any other platform. Uh, uh, I think the most important takeaway from this is that messenger marketing is real, uh, hundreds of thousands of businesses are using it and getting amazing results and uh, uh, everybody should try it for their own business and see if they can make it work. I love it. So Speaker 2:     19:36         again, guys, I highly recommend you guys go ahead and check out many chats. You get a free account there and they've got amazing courses from just, you guys provide a ton of education for a person to really kind of figure things out. I think your pricing is based primarily on subscribers. It's again, real simple pricing. So the more success you have, more you pay, but you should be making more money out of it as well. So again, me, because I am so appreciative of you taking time today. I know you've got a lot going on. Tell me if, is there any parting words is we kind of get close to wrapping things up here we want to share aside from basically telling people, go and get an account at mini chat. So we set up a free account. What else do you want to let people know? Speaker 3:     20:20         Um, Speaker 2:     20:23         it's soft enough for you. Speaker 3:     20:25         It's, it's a very. I didn't want to make it sound a emotional. I learned, I learned to focus more on the uh, the thing is again, like you can choose any cloud you want, but the thing is messenger marketing is here. Uh, there's over 2 billion people using messenger a and there's basically a zero businesses that are doing this right now. When I see zero mean relative to the amount of businesses that there are in the world. And right now, this year, you can be a one of the first marketers to actually dive deep into this channel and to see for yourself, uh, uh, how it works. Um, it's not very often when the whole global population changes the way it communicates from older channels like sms and email into new channels like messengers. So there is now this gap, this opening where you can just dive in and, uh, create, uh, create something for your business or for your clients' businesses. Speaker 2:     21:38         Awesome. Well, again, because I'm so appreciate for you being on this on the podcast, again, everyone who's listening check out mini chat.com. Go ahead, go subscribe, get a free account, play with it, start building up your subscribers. We're huge believers in messenger. And, uh, again, many chat for us as one of the, my face actually is one of my favorite platform. So we've been using it, Mikhail and you guys did a great job in building it. Obviously we've got some other things we're using with action md that's coming out later, but I'd encourage everybody go play around with this. Get used to using messenger. And I don't think there's a better platform out there right now, um, to get you started. Then many chats, so many chat down, make sure, Speaker 3:     22:18         and we'll make sure that we stay the best platform. Speaker 2:     22:24         Thanks again. I love having you on and we'll talk to you soon. Speaker 3:     22:27         Thank you, Dave. Bye. Bye. Thanks for having me. Speaker 4:     22:31         No, one of the things that means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments, I appreciate all the stars and everything already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it. And I again, thank you so much for all you guys do. Have a great day.

Why Dave Decided to talk to Mike: Mike Schmidt is the CEO and Founder of a digital marketing agency based in Tucson, Arizona. Tired of competing with other less experienced companies he decided he had to find a way to get to the customer before they did. He found his secret and shares it on this podcast. Due to his success he now teaches and trains others how to do the same and build their local agency as well as being able to do it from a distance. He details the numbers and stats he is getting and how you can do the same for your business. Tips and Tricks for You and Your Business: Understanding the value of your company (3:35) Investing in awareness strategies (7:12) Getting leads (10:10) Reputation Management (12:09) Quotable Moments: "At the end of the day, you have to have a strong reputation, otherwise you risk losing out on the effectiveness of the advertisement and give the competitor opportunities." "One of the most effective strategies we have had for getting in front of local business is doing JB opportunities with local chambers of commerce and help them with their own reputation." Other Tidbits: Helping the average consumer be able to leave reviews in a more simple fashion. Reputation building through client knowledge and introducing marketing strategies for people and businesses. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every welcome back Speaker 2:       00:18         you guys are in for a treat today. I want to reduce your dear friend of mine, Mike Schmidt. Mike, Welcome to the show. Speaker 3:       00:24         Hey, thanks so much, Dave. I appreciate being here. Speaker 2:       00:26         So Mike's been super patient with me. I've been begging and begging him to get on this podcast and then he finally says yes and then I've canceled on him twice. So thank you very, very much for being so flexible with me. I appreciate it, Mike. Speaker 3:       00:38         Hey, no problem. Speaker 2:       00:42         Well, for those you guys don't know Mike, this is a guy who's been crushing it. He's got his own marketing agency down in Tucson. He's been doing just amazing work inside of that industry, but the coolest thing for me is here's a guy who is on top of his game and yet at the same time understands there's always more to learn and so for the last three years he's been a part of Russell's inner circle, been implementing things really in the last, uh, year or so, and I love just the results that you've been getting. That's kind of one of things I want to talk about. At the same time, I really want to kind of explore how you are going from this local business guy to becoming this expert because I know that's for a lot of our, a lot of the people we talked to, Mike, that's one of the things that they're trying to do. They're trying to get to that next level and you've done it. So if you don't mind kind of let's dive right into this thing and find out how you did it and what tips and tricks you might have for those who are wanting to follow in your Speaker 3:       01:30         steps. It's been an interesting journey for me too because I started my business back in 2000 youtube, facebook and all this stuff and so I've seen a lot of things changed, but one thing that's remained constant is that local local business, right? Like you know, our agency builds websites and digital marketing for the local business owner. It's the person who has clients locally and is looking to track leads and opportunities for themselves. And it's been interesting as we've kind of got into the clickfunnels world and like as you mentioned, we've spent a lot of really smart people in the inner circle. Like we kept on trying to apply like our old way of doing things and it just wasn't working. We spent the first two years of, of our time in the inner circle kind of fighting the advice of things up and now we're kind of finally at a point where we are kind of following along. The steps have been carved out by clickfunnels, by Russell and to really kind of put together a business where we're able to teach some of the things that are working so well in our business too, like other other people who are agencies and web designers and digital marketers and stuff out there. Speaker 2:       02:56         I love it. You know, there's the old saying that used to be, you know, those people who can do and those people who can't teach and yet I'm seeing, I'm seeing that shift a ton these days to where actually those who can teach you can teach it extremely well. Are, are those people who can actually do it the very, very best. And I know that for you guys, I mean you guys have international clients, you guys are, are much more than your typical mom and pop marketing agency that just do it. Running facebook ads, so help people on. You've been doing this for 20 years, but uh, you've got a lot of experience here. What are some of the things that you've learned over time to grow your business and what are you, what are you doing next? Speaker 3:       03:34         So let's say like the biggest thing that we've put together for ourselves, what our true value ladder is for a local Web web and digital marketing. A mistake I'd say we'd paid for most of our time in businesses that are the very first thing that we're offering to our clients. The people who are coming to us was like was what you'd expect. But we would, we would try and open up the doors and conversations with local businesses by offering a websites or talking to them about funnels. We're talking about facebook ads. I would find like all this stuff that we would chat with them about. It requires a lot of like education, right? For a local business owner to understand like why, why they need a funnel or why they need a website or on any of those things. And they would take a lot of trust to like, like to me who they might not know and I'm trying to sell them on why they should invest in law. Speaker 3:       04:27         Allow me to help do marketing for them. And we found like we built a successful business doing that. But what we found is that we needed to actually have a step in our very first step of our value ladder that wasn't websites, wasn't facebook ads and all these other more complex and harder to buy things. And what we figured out is like the very first thing on our very first step in our value ladder that's common across all local businesses is their reviews and their reputation, um, simply because a lot of them just aren't thinking about that and are really paying attention to even the people that we're helping them with. Websites or funnels or facebook ads like aren't even paying attention to, to their reputation. And we've found that it's like an awesome door opener that we can go to any local business and, you know, while they might not want to talk to us about websites or might not want to talk to us about what kind of facebook ads we could run or what kind of funnel that we can help them build. Like they are more willing to talk to us about their reputation. And it's, uh, it's been an awesome door opener for us. Speaker 2:       05:24         I love that. I always laugh because a lot of us, we get really good at other things and you kind of forget those things that matter most and I know that for the reviews that seth for a local business or even for us literally recite. We're talking about this the other day. I'm on Google that we had a bad review or like how did that happen and I mean we're $100,000,000 company. We still pay attention to those reviews. We want to know about them and I think more importantly, how do we fix it? We want to make sure we're servicing our clients best. We also want to make sure that as you're taking a look at reviews, that you're getting enough Speaker 3:       05:58         reviews and so what are some of the things when you're talking to these business owners and how do you get them focused on that first and then where do you take them from there up your value ladder. What's interesting is like a lot of business owners think that the way, the way that it works is that they might advertise where they create awareness for their business and then somebody shows up, like, to give you an example, is a client of ours that he owns a carpet store and um, you know what? This guy is awesome. He's a, he's a really sweet guy and every, every Sunday though, like he's one of those guys are still advertises in the local paper. There's lots of people who are still doing that. This guy is one of them, right? Um, and he's doing it because his dad before him, when he owned the business, he did it too. Speaker 3:       06:44         And the way that he thinks that works in his mind is that he runs an ad and then somebody says, Hey, you know what? I need carpet. I'm going to show up and buy buy carpet or whatever from the sky. And that's the way most business owners believe that we've created this idea that if you get more business, you need to create more awareness. And so as a result, a lot of these businesses have gotten very good at investing and awareness strategy. Any kind of advertising would generally fall into just creating that awareness. But the truth is it's not the way that it works. You know, the guy that picks up the paper even and sees this advertisement, a lot of times their first step might be just to look up the guy's phone number or where are they located in town or you know, does this, does this company carry the brand of carpet we want to use our next, another really leads to to a search for this guy's website or his phone number, his address. Speaker 3:       07:37         And when you're doing that, they're being exposed to the reputation. And more than likely you're seeing not just that person but the competitors in that space and the reputation. So what ends up happening is an ad leads to a search which shares a business's reputation. And that's going to lead to either of them calling a business. Obviously it was what they want, but many times it leads to them actually going to their competitors. So when you, when you really put the pieces of this puzzle together and advertisement for a business that has a poor reputation, could in fact be sending leads and opportunities to a competitor. Right? That's crazy. It's crazy. Like this guy is spending money on ads on, on, on a, on a, in a newspaper, but really his competitors, the one benefiting from it if his reputation is not taken care of. So for us, a lot of times it's, it's, um, helping a business owner understand that no matter what, even if you're investing in, you've got a great website and other paid advertising that you're investing in at the end of the day, like you have to have a strong reputation, otherwise you risk losing out on the effectiveness on that advertisement. And it might be sending the, your competitors those opportunities. That's cool. So tell me what's, what's your value out of it? I know you've been doing webinars now consistently Speaker 2:       08:56         for what? Like 40, 45 weeks or something crazy? Speaker 3:       08:58         Yeah, exactly. So, so what's interesting is we've kind of taken that model of helping local businesses with, with reviews and reputation management. And that's actually what we teach in our course and that's what we've been really working hard over the last six months or so. And so, yeah, we, we have taken the advice to heart and saying, you know, Russell says, until you've, your courses built a done a million dollars in sales, how you need to be doing them live and, and I'll tell ya know, we're probably somewhere around 44, 45 weeks at this point. I'm doing them live every week. And it's awesome because most people, especially in our space think that they're just like prerecorded webinars and like, like the number of people assume that this is what I'm doing is not live. And getting to call them out by name on there is actually a quite a bit of fun. But so are our value ladder. Basically, if you, if you look at our, um, our, our course business and where we're teaching other agencies and freelancers and web designers and digital marketers, how to deploy the strategy and their business today. Like, we're actually at the very beginning piece of that business where we're doing a weekly Webinar to sell access to our course, teaching this whole strategy. Speaker 2:       10:10         I love it. So for, as an agency, when, when you were doing it as an agency, how are you getting your leads? Were you driving them from facebook to a webinar talking about reputation or what was, what was your funnel? Speaker 3:       10:21         Yeah, so our funnel for the agency, I'm kind of works in a couple of different respects because we have such a local presence. We've got just a lot of, a lot of word of mouth that happens organically. But, um, we've also been able to take the perfect webinar format and teach local business owners about reputation. And so we drive traffic from facebook ads. Um, we have email lists that we use and in one of the most effective strategies we've had for, for getting in front of local businesses is doing a jv opportunities with like even things like local chambers of commerce. So we'll talk with local chambers of commerce and help them with their own reputation and an exchange. Um, they've been really open to allowing us to promote the service and promote the Webinar to, to people on their list, and so it's been a really inexpensive way to get eyeballs and traffic to our webinar that, that doesn't involve having to spin up. Speaker 2:       11:20         I love it. I think that's the one part people miss so much as there really is value in providing value to other people first and finding value to the local chamber of commerce or something like that to get those referrals. I think that's fantastic. That's, that's super cool. Well, they've been super receptive for sure. And I think again, once a person gets results, the first thing they want to do is share it with other people, especially if they're chamber. I mean that's A. Speaker 3:       11:43         Yeah. And you think about the chambers responsibility in the world in many cases is to act as a beacon of strong reputation for all their member businesses. So a chamber needs to have a good reputation because they're wanting to look good to the member organizations that that belonged to them as well. Speaker 2:       12:00         So what type of things are you actually doing for the reputation management then? Speaker 3:       12:04         So our biggest drive here and it's a pretty simple strategy and that we just want to make sure that there's a process in place for most businesses to ensure that they are asking their happiest and most satisfied clients to leave reviews when we work with the average business. Average local business hasn't ever really asked their clients. Um, and if they have, what they find is that they just don't do it. There's two main reasons that people don't leave. Her reason. Number one is they don't know how to do it, isn't necessarily very clear and the second is that they forget about it. So our strategies are really about making it really easy for them to leave their reviews. And then second is making sure there's a strong reminder system to actually follow up with people to leave those reviews. What we find is have you, have you ever thought about like what it actually takes to get to the screen on Google to leave that review? Speaker 3:       12:58         Like you have to search for the business, you have to pull them up on the map listing, you've got to, you've got to scroll halfway down the page to find where the review block is, and then there's a button that says, read all the reviews. When you click on that, there's a pop up that happens and then there's a blue button that says, write a review. By that point, the average consumer has already checked out. They've not made it through that process, so we've got to get that sequence a lot shorter and that's essentially what our. What our system does is helping the average consumer, the average person who's going to leave a review, many of cases that are not people who have done this before and making it really easy to get to that point where they can actually leave that for the benefit of of the business. Who's who's wanting to solicit that, Speaker 2:       13:43         so are you using your own software or what type of tools and resources you have to make that happen? Because that's it. I have the same problem as far as even podcast reviews. I've asked a person to give a podcast with you and I'm like, you know what, you know how hard it is for me to even go and do a podcast for somebody else. It's not easy and apple doesn't make it any easier either. I mean it's just these are tough things. You've got to really want to do it. Speaker 3:       14:04         Yeah. We use a software called review review lead. It's basically is a software package that allows to really make it very easy to both get that person to the point where they can leave the review, but then also that they can actually get reminded when we offer this solution to a client of ours, it will make sure that they'll get a email sequence of several emails to remind them to do that. So if they leave, they get the email and they don't leave their review. They get another one. If they forget, they get another followup email. I'm sending text messages and stuff like that. Buttons in different places to make it real easy so you can direct your clients to leave those reviews without a, without a lot of hassle. Speaker 2:       14:48         That's awesome. So once you got a person, you basically at a client as an agency on the review side, what's the next step? Speaker 3:       14:56         So on the agency side it's awesome because when I, when I brought somebody on, especially if they've never worked with our agency before in about a 30 day time period, we're actually able to get some really great results. There's some businesses that we've worked with within 24 hours of working with us, you know, they've got five star reviews, right? And they're like so excited about that and by 30 days they're seeing a huge transformation and their online reputation. So that makes the opportunity for us to go out and talk to them again about the other services that we can offer really easy because we've gone from a company that they just hired to help with this one piece to accompany that, that, that they know that when they invest money with us that they get a result. So now it's set the platform for us to talk about like anything else. Speaker 3:       15:46         A lot of times we have clients that will come back after a 30 day period where we can talk to them about like, how are you marketing yourself? Like before, where maybe the door was closed to allow us to, to, to do some work even on their website. Now they're asking us questions like, Hey, well I know I didn't want to talk to you before about our website, but what'd you mind taking a look at it and see if there's anything that you think that we could improve. It's been a great way for us to sell all sorts of things because now, now they not only trust us but they. But there's a working relationship there that we can, um, we can use six times easier to sell to somebody that's already been, has never bought from you at all. So. So we'll get questions like, you know, I've heard that that funnels or facebook ads is something I should be paying attention to, but I never had anybody I could ask before, is that something you guys can do? And we'll be like, sure, we can help you with that too. And all because we've opened up the door with something that's really core to their business and they were neglecting the point we brought to their attention. Speaker 2:       16:55         I love it. So are you doing like a review review for the business or what? What's the original offer? How much did they pay into to get that first month with you guys? Speaker 3:       17:04         Yeah, so when we asked the client to make an investment in the review and reputation side of things, we ask them to invest, invest annually. Most of them pay annually and some choose to pay monthly. We ask them to invest $1,800 a year or if they pay monthly, we ask them to invest $250 a month. So it's there's a significant savings to allow them to pay and they decided to pay annually because that's kind of our preference to get that cash upfront as opposed to spreading that out because what will inevitably get them into other programs after that point as well. Speaker 2:       17:37         Yeah. I love that so much now. Now that you've mastered this piece, now you're going out and you're teaching others how to do it as well. And I believe this is that piece also, primarily webinar section there, Speaker 3:       17:49         so that's, that's all webinar today. We're running cold facebook traffic to a webinar registration page and every Wednesday at 9:00 AM Pacific I jump on there live and do a Webinar, ends up being close to about two hours or so, and it's been an incredible experience for us to to connect with people that way and sell the course as well. Speaker 2:       18:12         So that's a b Webinar then because you're going after other agencies, other people involved in email, Seo, pr, anything like that. Right, Speaker 3:       18:21         exactly like the way that I say it broadly on the Webinars, like if you're in the business of helping a client get a result in their business through the work that you do, then this is a great fit. And that could be copywriters, that could be a web designers, graphic designers, you know, facebook ad experts in the marketing space that helps a business review and reputation as a great first step. Speaker 2:       18:45         That's awesome. What type of audience or how do you find those people on facebook then? Speaker 3:       18:52         Yeah, so we're targeting based off of like people are interested in wordpress or people are interested in, you know, all those different thought leaders in that space as well. So it's been, it's been a really good thing and we've got, you know, just every week we were somewhere between 501,000 registrants that are, our numbers have been incredible as well in terms of our close rates and all that. Speaker 2:       19:24         So what type of percentage, how many people actually show up and just walk me through your quick numbers on the. Speaker 3:       19:28         Sure. Absolutely. So we have about a show rate is about 25 to 28 percent each week and we've got a really strong email indoctrination. We've been using the heck out of reminded to show up and that kind of stuff. And um, and then from there we'll have usually about a 10 percent close rate, 10 to 11 percent close rate on attendees and we have about a three percent close on, um, on registering. So it's been a very strong, very, very strong webinar. And our return on adspend is ranges anywhere from three and a half to eight, which is unbelievable, but I can tell you we're really happy. Speaker 2:       20:22         Fantastic. So what's the offer? What's the price point on the offer? Speaker 3:       20:26         So the price point is and um, and it includes the course and there's a bunch of other bonuses as, as you could imagine, Speaker 2:       20:36         obviously you're building a huge list, but that many registrants per week that you can continue to go out too. So Speaker 3:       20:42         at this point, like after unsubscribes or list is about $15,000. Um, so we've got like a good strong list and we've just, uh, we just, we, we hadn't really been nurturing that as much as we should have and we've just started reading to them more often, which has been great. Speaker 2:       20:59         I just love your success, Mike. That's so awesome. Well, any part, as we're kind of getting close to wrapping things up here, any parting words you want to have for our audience or recommendations they should do? Speaker 3:       21:10         Like one of the biggest lessons that hubs teaching and from our use of the strategy and our agencies, just under just the understanding that the value ladder is like, it's amazing. Like any business, you know, whoever you are, you have to understand your value ladder and I would challenge everybody to look at the bottom step, like what is the first thing that you typically offer to a client? And like get even more creative with something that's a step below that. Like, like I used to think that the bottom step of our value ladder was like web design. Well that's the first thing, but the truth is, is like even in our business there was a step that we kept ignoring year after year after year, which happened to be reviewing reputation management, but whatever it is, whatever that bottom step is like, challenge yourself to think, is there a step below this that makes it that much easier to engage with me and to say yes and to give me just a little bit of money to turn them from some stranger to a paying client. Right. Speaker 2:       22:17         Oh my gosh. That is so awesome. Literally recite, we're talking about this just the other day as far as what's the very earliest, simplest result that you can get for someone and I think it's something you're doing because the great part is if you're able to go one spent one step lower than your competition is even thinking you're getting clients before they even start looking for the other service that your competition is offering. Absolutely. I love that idea because honestly, it's one of the main things we're looking at right now. If you'll see it, people see some of the products and stuff we're rolling out here in the next couple months will all be things at what's the simplest thing we can do to help a person get a result the fastest because you're right. As soon as you get that, when they're like, man, what else do you got? Because I'm ready to spend money. Speaker 3:       23:02         The world is full of people who are selling products and services. Right? And it makes it really hard for the average consumer just to to to make that step and go forward. So you have to reduce the resistance. You have to have the risk associated with moving forward and one of the strategies of doing that is giving them something they can give you money for the lead magnet idea, like give somebody a pdf in exchange for their email or whatever. That's one idea of having a lower step on your value ladder, but how can you have something that people were willing to exchange money for that that really turns them into a buyer at that point, you've them as somebody who could potentially extend the other steps because they're willing to take their credit card out of their pocket and they're willing to move on from that step where you help them get that result. Speaker 2:       23:55         Oh, I totally agree with you on that. There's nothing more important to us than a buyer leads or one thing. Buyers are totally, totally different. The value is so much more important for a buyer. Speaker 3:       24:04         Totally different. Speaker 2:       24:06         Well, Mike, I'm sure people don't want to reach out to. What's the easiest way for them to connect with you? Speaker 3:       24:11         Easiest way to connect with me is agency mastermind.com agency mastermind.com. Slash learn is where you can check out our webinar. Love to hear from you guys. Speaker 2:       24:23         Always such a pleasure talking to you. Look forward to seeing you again real soon and thanks again for everything. Speaker 3:       24:29         All right, Dave, thanks so much. There's a lot of fun today. Speaker 4:       24:32         No. One of the things that means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it and I again, thank you so much for all you guys do. Have a great day.

Why Dave Decided to talk to Jeremy: Jeremy Griffin is the epitome of Mr. Hustle. His marketing prowess and ability to be the "crazy guy from the outside" has given him opportunities to build multi million dollar businesses. He is also a member of the "2 Comma Club" Jeremy details how he has been able to create a national event paid for by sponsors. He provides the keys you need to take your show on the road. He also reveals how to breakthrough the resistance of people saying, "My industry is different." Tips and Tricks for You and Your Business: Merging industries together to bring success: (16:45) Taking risks (19:45) Learning the fundamentals (20:08) Quotable Moments: "No matter what business you are in, you are in the people business." "If you are going after national fame, you better be ready for national humiliation!" "Every company needs a signature event that is outside of your facility that will bring everyone in your industry together, and  you can put your name on it and control." Other Tidbits: A lot of people focus on how can I bring my company the most value… when in reality, how do I put an event together that gives the sponsors the most value? If you don’t have the sponsors, you don’t have an event. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17           Hey everybody. Welcome back. You guys are in for the ride of your life today. This is gonna. Be One of the fastest, craziest, next 20, 25 minutes or so. I have the opportunity to bring a dear friend on. Jeremy Griffin. Jeremy, welcome to the show. What's up my man? How are we doing? Oh, I'm so excited for this. You know, the fun part. I wish I could actually record and put it in. I made it. I'll have it at like the end of the. I should start recording there as soon as I start. First start talking because Jeremy, right Speaker 3:     00:41           dude, stop. Yeah. You know the show behind the show is always the fun show. Speaker 2:     00:49           So Jeremy feels the same way I do about title. So let's just say that Jeremy is just an amazing entrepreneur, has been crushing it and killing it. It's whatever. Two Comma club winters. He's got so many different businesses out there from real estate to blow and crap up on with events and honestly just one of the coolest guys out out there and a guy you definitely want to get to know. So check them out. Jeremy Griffin on facebook, but right now we're gonna dive in and kind of talk about. I'm still, again, I was going through all this, so background elite realty, real quick, your gut, but I don't know, $500, million different real estate properties yourself and you're going through and selling a couple here and there. Speaker 3:     01:24           Yeah. That, that's all kind of just been a natural extension of, you know, growing up in the construction thing. I got the opportunity to turn a guy's portfolio around about 10 years probably. And um, you know, when we're growing up flipping houses and whatnot, you're, you're basically doing management and doing this, that, and the other thing and showing them. And I'm just doing it anyways because I'm just aggressive and I've always selling something. Right? So I got the opportunity to do that, hopped on it. Uh, you know, got there, got that revenue up to that, that portfolio right there is probably about four to $5 million worth of assets and got increased their revenue by literally about 35 percent in 12 months and really haven't looked back with that man, you know, so all growing up with crazy uncle Larry paid off. Speaker 2:     02:13           Well, for those of you guys for listening, literally this is going to be just a popery of just random topics here. So with that, I'm going to just off the cuff here, how the world you. I've got a lot of real estate increase in real estate. Thirty five percent a year. What? How'd you pull that off? Speaker 3:     02:27           Twelve months. Alright, I'll, I'll be, I'll be really honest with you. My whole key to we do a lot of property management stuff and the real estate area, my whole entire key to that is to, and this sounds crazy to a lot of your audience, to look at it from a marketer's perspective instead of a landlord's perspective. Okay. You will be shocked how many people treat the properties that they're running. The people that are renting them, their customers has a giant pain in the ass. Okay. I've had, I've had no listen. I've had three women in my office up there, got three offices in Tampa. I've had three women in my office in the last five years up there who were moving for whatever reason I want to move, started crying and saying, I've never had somebody treat me with a level of respect that you have. Speaker 3:     03:11           You treated me like a human being and I will do everything. I'm getting referrals from people that rented it from, from our company, from 10 years ago. Still, you know, so it's. Everybody has to, oh you got to be tough. You got to be. And I'm like, so this is the first industry in the history of industry where if you act like a giant Dick, you'll get better results than if you're nice. Like, no, no, like, stop that, you know. So, and that was really the whole key to it was establishing really turning apartment complexes into actual legitimate communities. Okay. That people can be proud of. And when you do that, people stopped moving and you start. The one thing that I found was key. I started running and newspaper Ad. Think about who still reads the newspaper ads. Older people or people. Quieter people. Speaker 3:     03:58           Okay. And I started off the headline. It says very, very, very, very, very quiet apartments for rent ads. Say the same thing. That. So if you're a party animal, like you're not even, you're not even messing with that, right? Like, and I get people that are sick of all the nonsense and, and I promise I will do everything in my power to maintain that, you know. So it's uh, it's that delicate balance of, of coming off his, you know, his understanding, but also assuring them that if things do need to get dealt with, like trust me, I'll get them dealt with. Okay. So that was it man, you know, get out, get out a lot of the bad problems, tweak the way that their portfolio here. They were actually renting everything on a income based on. They were negotiating everything. Everything. And I'm like, guys, it's like, they're like, well, what if you have to turn somebody down? Speaker 3:     04:48           I go, then your marketing isn't strong enough. Okay, you should have an unlimited amount of people that are coming here to rent these things if you do it right. You know? So streamlining the operations, get the marketing right, develop an actual real community. I mean we're talking with you guys with culture, you know, and culture is so important and it's, it's, it's so definitive how things are going to go and do that. And I'll be honest with you, that is the honest to God's truth, man, with that whole entire portfolio. Thirty five percent by the end of that year and I haven't looked back since then. So Speaker 2:     05:22           for those, you guys are listening, I know we're talking real estate. People are going, gosh, it has nothing to with the funnel. Understand everything is always marketing. You're always, always, always marketing. And it's one of the main reasons I wanted Jeremy on. We're going to talk about a whole bunch of different things, but I want to make sure you guys understand if you're listening here, everything is marketing. I love what you just said, Jeremy, as far as you shouldn't have to be catering to different things. You should literally, if your marketing works, you got enough customers. It's not okay. Speaker 3:     05:46           Exactly, exactly. And it. And here's the thing. It is all marketing, right? And if you want to get into what you guys do, there's no reason why anybody in any industry at this point is not creating their content, putting it out there, driving the traffic, capturing the information and then remarketing to them so those people and then also taking the previous and current clients and remarketing to them through other means as well to get the referrals and all that stuff up. I don't care what industry you're in. Right? And that is kind of what's been really neat over the last three to four years of me jumping into marketing, into management and now I'm in manufacturing with grizzly over there and now we're launching this national event tour thing too, is that you start to find a lot of synergy between industries, between business and, and, and I tell you what man, and you probably will agree with me on this, almost everybody that you talk to when you start getting into things and you come at it with a very simplified way of how we can fix this as well. Speaker 3:     06:44           You don't understand this industry is different. I don't know. This industry is different and I'm like, actually no, they're not. They're all people. Okay. That is the main variable with all of them. They're all the same. So, and you know what I mean, they have different minor differences and whatnot, but everybody always feels like there is this unique. And it's like, no, come on, I'm sorry. It's not, you know. So I've, I'm trying to get further down my goal of eventually becoming the next. Marcus limonus were being all over the place is my emo. Right? Right now I'm too right now too small and everybody I know that like as cash, it's like, dude, you're an idiot. What are you like, you're all over the place. I'm like, you're right. I am. How old am I going to learn all this stuff? You know, I going to get to a point where I could walk into any company and be able to put together a formulation to fix them, you know, and eventually then it get so good at it that I can walk in and get equity out of it too, you know what I mean? Speaker 3:     07:39           And all that. Which is basically what I just did with grizzly. So you know, that's it man. You, you, you, you can watch all the youtube videos on the planet on how to change your brakes. Okay. I assure you when you go out there to actually try to change your brakes, it is a whole nother ballgame. Right? So that's the only way you learn. You got to do it, you know. So. Speaker 2:     07:59           Oh Man, I hope you guys are listening to just writing a ton of notes. I mean, Jeremy's dropping value bombs like crazy here. Again, just to restate real fast, I want to make you guys all understand because if we just said it real quick and that is understand, everyone's always going to say that my industry is different. You are in the people business no matter what business you are in, you are in the people business and focus on people, people, people always. And then the other thing I just love is the fact that you've. You learned by doing so, get off your butt. Go out there and work. Next one I'm going to dive into here. We're going to go real faster and that is grizzly targets. Fascinating business. Dude. You've got equity in this business, so tell people what Grizzly grizzly targets is. Speaker 3:     08:36           Okay, so grizzly targets makes a lot of steel reactive targets. You shoot them, they bounced down and pop back up there. They range anywhere from like 100 bucks a pop. We've got a couple of systems that are $2,500. We sell two military installations, endusers professional rangers. Uh, it's a lot of BDB grizzly targets. I started there with two other guys seven ago out of a guy's garage. I came up with the knit and marketing guy, right? Came up with the name this day and the other thing, all that about 15 months ago, the sole principle in that was like, I think I'm going to go try some other stuff out. I was like, no bro, like, come on man. No. So I was like, give it to me. And he goes, what? I go give it to me. And he goes, what do you go? Give me the business. Speaker 3:     09:16           He goes, so you can do one with it. And I was like, what do you mean? So I can do what I want to do, you know? So we came up with a really, really, really great deal. Went out, found some investment partners, reopened the door and I have been on a terror to take that. And of course it's 12 months from a company that not a lot of people have heard about. Small company to an industry icon. And I got to tell you a like we are well, well, well on our way, I've got the whole product lineup is all fixed. We have literally have the best products in the industry. There are some of the most expensive products in the industry too. But when you're dealing with things like that that are functional and let's face it, like people are shooting at them, I want the best stuff. Speaker 3:     09:59           Okay. So we got the product line all lined up. We've been doing a ton of. I mean honestly straight up just ripping off daily Vee, right? A lot of day in the life video. I do that with all the clients now, right? And they're like, well can you explain that? I'm like, go watch daily Vee. That's it right now when we do it with, when we do it, we make it a little bit more polished because I'm not trying to crank five of them out in a day like that. Maniac is right. So if there's a little bit more music in the b roll is better and this a little bit more set. But we started doing a lot of that, that really caught a lot of people's attention, um, and you know, by doing all of that and then taking that drops on gunner event and merging that in with grizzly has the lifestyle side of the whole thing. Speaker 3:     10:44           I've really, I mean, and we're getting ready to. We're getting ready to grab a possibly merge with something else here coming up. I can't talk about it, but that's another seven figure business that is going to only further this whole thing. And uh, yeah man. Well I'll be honest, my goal was within six months to do all of this. Okay. That was bat shit. Crazy possible to do all of that six months. Right? So it's looking like by the time it's all said and done, we'll be on tour for drops on Grizzly with the drop zone gunner event will be on tour by the end of this year. Um, I just got back from a giant conference. Nobody in those boots is not hurting us at this point. So. And big boots. So I'm talking about boots that are like, you know, 10,000 square feet maybe with offices and I'm like those giant trade shows, right? So it's going to be about 18 months, man, where I've taken them from a company that nobody's heard of and turned it into an industry juggernaut and I tell you what, the formula that I created for this to do this can be applied to almost any other industry too. So you know, once we're done with this, we're going to put people on the hook here and hang on because I want to keep that little bait Speaker 2:     11:54           out there. That's the hook. You guys, this people are listening. They don't know what drop the gun drop zone gunner is and you've got to get the backstory here because drops on. Gunner hardly know what it is. Explain to me, but I can. I think this is where people have to understand is this is what is so cool about when you get involved in marketing and you really get it and you understand it, opportunities present themselves. Here you've got this crazy business where you've got these grizzly targets and all of a sudden it segways and leads into what really the byproduct of grizzlies actually and become a bigger business possibly think grizzly targeted. So tell people what is drop zone gunner. Speaker 3:     12:29           So drops on gunner was an insane idea I had about three years ago to essentially combine tough mudder with Spartan, with American Ninja Warrior, and then throw a bunch of pistols, shotguns and ars in the mix. Okay? And it was, it was crazy. It was, um, I learned on that first one, two and a half years ago that if you are going after national fame, you better be ready for national humiliation because works. One that I put on two and a half years ago was, dude, it bombed, it bombed. It was a sticker. It was an egg. Okay. And I tell you what though, a couple of a couple of really influential people in the industry flew down to check it out. And they said, you know, Jeremy, they said, everybody's always talked about doing something like this. And he goes, holy, holy cow. He goes, you're crazy enough, you actually did it, and I go, yeah, I go and look, it's working now. Speaker 3:     13:19           A lot of people said, boy, that was a disaster. I bet you're never going to do the good thing that's done it, but you're never going to do that again. And I go, what are you talking about? I go, did you have any idea how much I just learned from that, like I logistically cracked the code on how to combine those two worlds in a safe monitored way that anyone can compete on. So I've taken the OCR world obstacle course racing world and then the shooting competition world, the gun industry and merge the two together in this act of fun medium that nobody's done before. Right. And, and I will say I'm very proud of that because you know, the, the word entrepreneur gets used a lot these days. I think a lot of us are small business people. We're not the entrepreneur that's trying to put something together that's never really been done, you know, which is kind of what that word used to mean a lot more. Speaker 3:     14:07           That is something that actually, I mean, it was crazy as shit man. So I did it. It was awful on the first one, um, we couldn't even build most of the obstacles. The obstacles were, a lot of them were supposed to be built like 10 feet tall and 20 feet wide. They all came in and reverse why 20 feet tall guys flying over these things, like they're all going to. Everyone's going to get hurt. I mean it was, it was bad dude. Right? So it's. But we got through it. I put on another one once we figured out that we're doing this grizzly thing, I'm like, cool, now I can merge this right in with grizzly. Right? Because I think every company needs a signature event that is outside of your facility. I mean you guys know, you know, you need that signature event that's outside of your facility that will bring everyone in your industry together that you can put your name on and you can control. Speaker 3:     14:56           Right? So that was essentially the initial event for startup street because I always wanted to have the craziest and I've toned it down a lot over the years significantly. But I'm like, no, we're going to be the craziest part getting group over. Like I found out that you can be too crazy. People won't call you. Okay. So that was supposed to be for that. So I was like, who, we can merge this in with grizzly now. And we put on another one. I got it all sponsored up. I mean it was uh, it was about $150,000 event that we put together. Okay. And I mean hundreds and hundreds of people were running it. A card, Owen's wife Elena, she's on team grizzly. She ran it. She was like, Jeremy, you are the craziest sop I have ever seen in my life. She goes, what is this? This was awesome. Speaker 3:     15:42           And I was like, I don't even, I don't even know what this says at this point. I'm like watching this machine function, right? And I'm just like, whoa. Like how did we do this? So, so we did it in January, perfected the concept, just got back from that trade show a month ago, walked out of there, we needed about a quarter of a mil and sponsorships to put this national tour together, um, walked out with half of that ready and delivered a more than half of it promised, but has, we all know you can't count it until it's, the check is cleared and you took the money out, right? So, so we got enough money to get that going. And basically what we do now is I've built something where the tour is going to take place and go around the country and what we're doing is we're going to different firearms manufacturers, hometowns, and essentially what I'm doing is I'm bringing Lollapalooza to the gun industry and I'll be honest, I think that that is really unique and that's really different because you have an industry that has a lot of challenges obviously. Speaker 3:     16:41           Right? And then this always takes some crazy guy from the outside in every industry to come in with something and push it through. And I got to tell you, man, if you saw the reactions of everybody in January, which I've never seen that many happy people in my life, right? So, so we're doing a national tour and that's how we have a setup is where we go to the home towns of these major manufacturers and essentially throw this party in their backyard and they love this because. And there's something to that I don't think a lot of people realize when they're putting events together. A lot of people focus with events on how can I do this to bring my company the most value, right? It's all about me. How do I get the most value out of all of this? When in reality, for most of us it's about, it should be about how do I put an event together that gives the sponsors the most value, more so than the other events in this industry. Speaker 3:     17:33           Because if you don't have the sponsors, you don't have an event, right? So if you start off with that in mind, you end up with something that you can get sponsored, which is a hell of a lot better than having a really cool idea that no company wants to write a check for and it's dead on arrival. Right? So, so that's it. All of the company stuff is all staged. It's all getting used. We got backpack companies and people are running through the trails with their backpacks on, right. The gun companies sponsoring all the guns are getting used. Um, I mean, you name it, if it's a sponsorship item, it's getting used in it, which is just the most incredible user content. Right? So we'll see. Man, it's, it's, it's pretty far fetched. But uh, you know, I mean, I don't see why it's not gonna work at this point. I'm just going to keep hammering at it until it does. Anyway. So Speaker 2:     18:21           dude, that's just so awesome. Again, you guys are listening. I hope you're taking massive notes. I mean, it's, you're listening to a guy who's out there just taking massive, massive action. And I love journey. I just totally transparent. You know what? Sometimes it just flops, it just doesn't work. But it's what you learned from that flop. Speaker 3:     18:37           Yes, yes. And almost. And there's a rule of thumb generally in most media companies when somebody's putting on an event, don't sponsor the first one, right? The first one is the learning experience, you know, and, and I gotta tell you it like most people never even make it to the first one. Okay. And then they make it and they're like, Oh God, that was awful. We shouldn't do that again. And it's like, no, this is the time when you have to be so stupid and competitive that you're like, no, we're doing it again against all freaking advice whatsoever. Right. He threw up, we threw a party when I was like 17 or 18 and we called it. It was a keg party. We have bands come out and all that. And we called it. The freaks come out at night. And I was, the cops were called. I mean, for all intensive purposes, it was a disaster. Right? And I was the only one that was like, no, it's a good start. And everyone's like, no, never. Again. How about that Jeremy? So I, you know, I, I'm more than willing to fail a little bit and, and embarrassing myself a little bit for the good of everything else in the end because it is, it's the only way you get there and somebody has to be the one willing to risk the humiliation. You know, what risk it. You get all the freaking praise afterwards. If it works too though. So Speaker 2:     19:52           and you've been getting again, you've been crushing it. It is so cool to see the different things your success. Again, I love the fact that you're in multiple industries and yet you're finding ways of bringing them together and you're using the same skill set that you've learned and I think I hope people understand how important learning the skills that you've got to learn the fundamentals. The fundamentals are the most important part in business. I've, you know, you're joking around about this whole idea as far as entrepreneurial right now it's kind of a popular word. I, I remember when I first got started as an entrepreneur basically meant that you couldn't get a job anywhere else. That's how most people looked at me, like, oh, so you can't make it, so that's what you're calling her. Speaker 3:     20:26           So there's a lot of, there's a lot of truth to that. Speaker 2:     20:31           I think there's these days. I, I love just your, your sticktuitiveness. I mean, no matter what, you just keep going. And that's the fight that I hold. People who are listening, you understand the only people that are successful, they keep fighting through all the losses. So as we kind of get close to wrapping things up, Jeremy, what other words of advice would you have for our listeners? Speaker 3:     20:50           Um, I, I don't know, but thinking about what you were just saying, I think that, you know, not so much a word of advice. Maybe Elon Musk is sleeping in his factory right now. Okay. They're so backed up. He is sleeping at the factory. Okay. Now one guy did bring up a good point. He said, well, doesn't he have like five kids or something you think that might have something to do with it? But I mean, so not really. You know, that's not a word of advice, but if you take that and you look at that guy's level of success in what he's still willing to do to get those preorders taken care of for that new Tesla model or whatever that is, that is everything you know, and, and, and there's a lot of smash talk going on out there right now against old hustle. Speaker 3:     21:32           Hustle is, you know, hustles overrated and all that. And I always say that it's very interesting that once that whole hustle culture came to fruition was about two to three years ago and most of the time in business it takes about two to three years to burn somebody out, right? So now we're seeing this, this whole movement came and it's a few years later now, all these people were like, oh, that's all overrated. Like, no, dude, you got your ass kicked. Okay, you couldn't hang man. You know, so that's it, man. It's, it's the, everything is the drive. You cannot work your competition. You can eventually hammer that square peg into that round hole if you hit it hard enough. And I'm not trying to, you know, undermine strategy or work smarter, all of that. These all have to happen. But that is the, that is something man, that everybody's got to take through it a to take from it because everybody who turns into a really, really, really, really big name has that. Speaker 3:     22:27           I love it. It's the one common factor. So I have to agree. Well, tell me, people are going to be dying to reach out to you. What's the best way to connect with you? I would say just go, just go hop on the drop zone gunner page on facebook or go check out the grizzly pages. The one that's most pop in these days. That's where most of the efforts going into a grizzly targets on facebook. There is a lot. I do a lot of contacts and a lot of interactive stuff. We have a Friday night faceoff video series that we're doing now where people can bet and gamble on Monday mornings on who's going to win between a and B and under what time? And on Friday night, like Friday night fights at 9:00 at airs and whoever gets closest and picked the correct winner wins xY, , z. So definitely check that out. It's a, it's a lot of fun. So there, you know, I always love talking to you. It's so great having you on the show. Thank God. I know you've got a million things going on and today wasn't the most productive, as you've mentioned earlier. So, uh, I appreciate you suck. You saved by day. Okay. I haven't smiled all day and I'm so happy. Speaker 3:     23:32           Uh, Jerry, always a pleasure. We'll talk soon. Awesome man. Thank you. Speaker 4:     23:36           No, one of the things that means a ton to me is the personal reviews that you guys leave on itunes. You wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything differently already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing. So if you don't mind, I'd really appreciate it. And I again, thank you so much for all you guys do. Have a great day.

Why Dave Decided to talk to Reekita: Augmented Reality is here and can now be used in your funnel and on Facebook Messenger. If you have a physical OR digital product Or a service, you can now use state of the art technology in your funnels. The ROI and conversion increase is amazing. Reekita is helping other marketers to use augmented reality in their business. She talks about where things are now and where it is going. Tips and Tricks for You and Your Business: How to integrate augmented reality into your business. (1:52) How would somebody incorporate augmented reality into their funnel (3:10) What Reekita is currently using in her business with Augmented Reality (7:28) Integrating AR into your website (9:30) Quotable Moments: "Augmented reality is any digital content you overlay into your own environment." "People will not really have to leave their house." "The best benefit is that there is no competition around. When you are seeing stuff in AR, you are seeing it as if it is in your house." Other Tidbits: Marketing, in general,  is changing very soon. All the major platforms; facebook, snapchat social media, are all integrating AR into their platforms. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17       Hey everybody. Welcome back to funnel hacker radio. This is gonna be kind of a fun, crazy and different types of podcasts. And I normally do A. I actually don't know this guest. This is the first time we've met. I usually, I know our guests, but a different bannock introduced us and I want to make sure we brought her on. She's doing some crazy fun kind of different things. So I want to bring on ricky to gala. We're going to welcome to the show. Speaker 3:     00:39       Thank you. Thank you. Um, and I'm a, I really appreciate you having me on your show. Speaker 2:     00:45       That the topic is the part that got my attention. I usually kind of selective as far as who we bring on, but this is a crazy time topic. So what we're going to dive right into is augmented reality marketing. Uh, this became interesting to me. I was actually, I was down at a Joe Polish and Dean Grazia Center K Group and was talking with a couple of guys there about some augmented reality that they were looking at doing and one of the guys ended up showing me a basically a website where you could move furniture around and you could see furniture in your room and whether or not you liked it or bought it. And then jeff reached out and said, hey, I've got this guy, this girl who's really knows what is happening, augmented reality. So I thought, you know what? Let's bring her on and kind of dive right in. So Ricky, to give people a little better understanding of what augmented reality is. I didn't do the best job explaining that. So Speaker 3:     01:34       you did a really good job because of mentored reality is elevate different from what your reality. What are like many people have this perception that was your reality is same as a mentor reality. But, uh, the real, the reality is that augmented reality is basically any digital content. You in a real environment. And let's say you have a print printed media, you know, some kind of pamphlets or something like that and you want to have your videos or you know, a link to your funnel so you can actually do that with the help of augmented reality. Like you can create content and you can add it on your pamphlet and once the user scans the image of whatever you are doing, they will be seeing augmented content over or you know, over the pitch or whatever you have done. And Speaker 2:     02:25       I actually saw that last December we were out, Russell and I were out, he was speaking at James Mallin shacks event and one of the ladies there had a business card that had a qr code and you basically click on the Qr code and the Qr code brought up a video of her, Speaker 3:     02:41       right? Yep. Yep. And it's nice and coated or like there are easy drag and drop tools available in the market where you can use them and create all these fun stuff within like five minutes. And it's very affordable too. So that's really simple to do. Speaker 2:     02:56       So anytime someone tells you they can do it in five minutes, I'm like, there's just no way. So tell me what's it really take and how can I actually do? How could give me an example of how someone would use augmented reality in their funnel? Speaker 3:     03:10       Okay, so one great question. Facebook, actually facebook is coming up with the augmented reality into the Messenger and you can integrate or augmented reality with your books. So let's say you want to, or you are adding your facebook messenger or link on your funding or whatever and you want your to wants to try the product. You can do that with the help of augmented reality in your Messenger. So that is one way that you can use. Speaker 2:     03:37       I haven't seen that. So yeah. So most of the people who are listening to this, they're driving or they're working out there listening to this, this podcast. So give people. You're going to have to describe in visual terms what augmented reality is going to look like on their face in Facebook Messenger Bot. Speaker 3:     03:53       Okay. So let's say you create a Messenger Bot and that are automated messages integrated, uh, US selling makeup for example, cosmetics, and you want your customer to try the product in on themselves. So what you will do is you would add a comment saying that, do you want to try the product? So it is like, let's say you respond to yes. So the facebook camera will open and once the facebook camera opens, you can actually use um, facebook air effects. They have a platform called ear effects, but you can create that effect and once you create that effect in integrated with their book, with the help of facebook Api, we can do. But yeah. So, uh, once they do that, it's all centered in everything. So once the customer says yes, they will open the camera and try to see what the different product in front of them and they can put the lipstick on their lips, they can put the foundation on whatever and they can test the product. Speaker 2:     04:51       So I can basically get a facebook message here. Speaker 3:     04:56       Yeah, Beta waiting list. And they stock in some. Oh. So by the end of this year, coming up with a lot of new strategies related to Ar and Vr and starting tweedy post and video ads like three 60 degree, three d, so you can actually see the uh, what do whatever your product is and do a three 60 or manual. Speaker 2:     05:20       So this works best for a physical product. Then physically it's Speaker 3:     05:23       not even for syllabuses. Like let's say you want to do a hologram or something like that. You can actually do those kind of stuff now. And um, think that pretty much I'm really different now. Like the way we do marketing, we used to do marketing I would say is going to be changing the student because all the major platform like snapchat, facebook, instagram, Google, they all have integrated ai into their own platform. So indion social media game is changing of Google has integrated into their maps. So let's say you open camera, you will be able to see all of the Geo based ar and you can see like, you know, the reviews the mess, like in a popups of whatever. Like if you had some audio pop pop, you can add audio and all those kinds of stuff, but you can add your animation. Speaker 2:     06:13       Wow. Let's go back to our whole funnel now. This funnel hacker radio, I've got back to where again, I could receive a facebook messenger from somebody who basically says, Hey, do you want to try this lipstick on and my camera is going to open up and they're going to give me some drawing tool. Speaker 3:     06:35       Oh No, no. Nothing like that. Could be done in er initially. And then it's just integrated with the help of Ai. So then it didn't have like, you know, automated set up stuff making it or they can change the products and all those things. On the screen itself. Speaker 2:     06:55       Is this going to look like some of the instagram little error? Speaker 3:     06:59       I'm some kind of effects that you have the dealers and all those kind of stuff that he use on facebook right now. Speaker 2:     07:05       Okay. So for us as a marketer, I'm obviously what I want to do is I'm going to sell more product so it's going to be real critical that I make sure that it actually looks good. I'm working with this, with this automated reality. I know that um, some of the older things it looked really kind of clunky and didn't work as much. What are you currently doing in your, in your business using automated reality, augmented reality, admitted automated. Yes. I'm augmented reality. Speaker 3:     07:30       Okay. So currently I'm building my own platform and the platform is related to augmented reality and virtual reality that you can create content for marketing or anything like that within just five minutes, just drag and drop kind of tools. And um, as of now I'm training people on how to create air and within that I'm creating ebooks and all those things there are user against, against the pitcher and they can have, you know, they can be connected with my funnel or they can be a youtube video or something like that. So there are a lot of things you could have gone to action right inside Ai for let's say you saw a product and you want them to buy, you can directly have a call to action inside er experience and they can just go ahead and buy the product. Speaker 2:     08:18       Okay. So my mind is just racing now. Some crazy. Cool. Thanks. So because I've had, I've had a lot of people reach out to me recently. I get approached all the time from business development opportunities when I most recently had was a video basically an overlay and again it's somewhat augmented reality type of things to where the video overlay would be either I'd be watching someone else's video and the clothes they were wearing that basically I could mouse, I could click on it and I can buy that at that exact Jack. Speaker 3:     08:54       You see all the different colors of the clothes and all the different designs and all those kind of stuff, which is really amazing because people will not really have to leave the house and they can show up right in the house. In fact, gap is doing something like that. They have created augmented reality or application that integrated on their products in that APP and you can actually try the product house. Very cool. So then all of those top companies, I've already created the, uh, into the then what are the integrated air into the website? So one of the way, or do we integrate ar is also where you can integrate augmented reality content like your digital product and whatever product is at. You can create it into augmented reality and once when he was ill wants to view that you have an option you want to view in ar or you want to just view in your web browser. Speaker 2:     09:46       Interesting. All right. So again, I, I love this. This is always cutting edge type of stuff and we just added apple pay to click funnels. So if people can use apple pay, it's one click type of deal. We're seeing on mobile, it's converting like crazy. I'm from the actual shopping experience. In your funnel, when a person buys something, does it take them to a checkout page or does it take, does it take apple pay? Right? Then what's the actual purchasing opportunity? Does it work? Speaker 3:     10:16       So, um, you know, when in augmented reality one to create the content, you have a republican going into action and you can add any link, whatever link you want to add, you can just add that energy directly, take you to the checkout page. Let's say you are already having into your website that you've added or augmented reality content with, um, it's us sending a sofa so you have added Ai, um, and you've added a CD. So once a person sees the so far they can directly click buy now and check out. So they don't really need to come back and again go through the process and stuff. And the best benefit is that there is no competition around. Like when you are seeing stuff in art, just seeing as it's right there in your house, you've already lost that mentally, Eddie. Okay. I like it. Let's go ahead and buy it. Speaker 2:     11:10       No, I love it. Actually, that's, that was experienced we had with the furniture. I'm basically the gammer opened up when the room we were in saw the room and basically this sofa came in or the chair or whatever else. Speaker 3:     11:23       It has in many ways actually, like nowadays if you go to see like there are so many people out there and selling the same stuff what you're selling and it's really hard for marketers to be different or unique in a manner that they are having something unique to give to the customer and this is one way that they can create unique strategies and create a relationship with the users, you know, the customer as well. So it helps to create engagement in something. Well, like, you know, people love to share a wow factor. I love it. No. Speaker 2:     11:54       Again, I think that's the part I'm seeing a lot on the social stuff is the shareability of it and I think that's a really neat experience. Speaker 3:     12:03       Yeah. And it creates of when you engage in wanting to have engagement and people are seeing staff it, it automatically converts into sales Speaker 2:     12:12       and that's what we're all about. Making more sales. So I think that's fantastic. So what are some of the things, so on your company is augmented reality marketing? Speaker 3:     12:22       So my company name is b r a r, d dot, but we are all into training and coaching related to augmented reality marketing. Speaker 2:     12:31       Okay. So most of your stuff is on their training and coaching side. If people wanted to actually get the tech, where would they. I'm sorry. One time you do designing end and went up into. Okay. So if a person wants to add this to their funnel, what's the best way of doing that? Speaker 3:     12:46       I think the best way of doing it is a Greek augmented reality contained with the. Like let's say they have an ecommerce tool so they can create ecommerce website with augmented reality content. So if they're selling any product or anything, they can create that content and added inside their website. So if somebody wants to see, they can directly see that. Second is they're doing a webinar or something like that. Many times we just showed us, you know, a page. I mean share the screen, like go ahead and scan the so you can actually do that. Like, you know, you show your picture or something on the screen and you want them to buy something, you just use it to scan the image of the screen and they will be able to check out immediately. They don't really need to go on the web browser and you type and see all this stuff. So it's immediate call to action. Speaker 2:     13:38       So on our funnel builder secrets Webinar, at the end, I can have them literally take a picture of the call to action. Yeah, Speaker 3:     13:47       pick up the phone and just scan the screen. And you have called to action immediately. Speaker 2:     13:53       No, that's super cool. And we're going to have to do a lot of split tests in here. I'm really, really curious to see how this converts. Yes. Speaker 3:     13:59       Would that I have learned different strategies which we can combine. In fact, I'm creating different funnels inside the software that I'm relieved and those will be like, then they are like two step three step funnel is you don't really that long step funnels that we have been creating for so long because of augmented reality is all about cutting the long experiences that you've had and giving them a unique experience. So I think that will be really cool. Speaker 2:     14:28       That's crazy. So what are some of the things that if you've been split test or looking at things, what are some of the results that you're seeing with augmented reality? Speaker 3:     14:36       So, um, recently I feel like we have been doing a lot of case studies and all those things and augmented reality or the thing that has shown in the market is augmented reality is showing the highest out of all the technologies and has been launched or you know, uh, being there in the market guilty of and it's not some effects or something like that. It's all together. A new technology like how we used to use, I mean we use phones. It's the same way in the future of augmented reality is going to be smart glasses at are wearing today within the next five years. I'm not joking. Like Sony, Google, Samsung, they have the patient already on augmented reality, smart glasses. So yeah, that's definitely future and they want us to stop using phones and all those kinds of characters and just focus on using these marg glasses and all those things. So one is going to be really connected. Speaker 2:     15:36       Crazy. So I blinked twice to buy and wants to say no. Is that how that works? Speaker 3:     15:40       Oh yeah. So Yep. I know you are be coming to the client. So yeah, I mean gestures and all those kind of things would come into play where you will click like, you know, you will just wave your hand. Say No, you blink your eyes. Yes. Those kinds of stuff are really coming out with now using technology and you know nobody or tracking. Speaker 2:     16:06       You feel like I'm gonna be sitting in an auction and accidentally raise my hand and said bought $10,000 for the product. So. Speaker 3:     16:12       Well, yeah. I mean, it's got to be crazy when in fact 2018 has been overly different. Your all together because all the top companies have created and what did you like high or integrated with the website, so either on the social media platforms or they have created their own platform for development of this and it has gone mainstream in 2018 and I was waiting for this for the last five years. I was waiting. Speaker 2:     16:42       Well, we're for people want to find out more about automated reality or connecting with you. What's the best way of doing it? Amended reality. Gosh, I'm so sorry. I keep. I've got automated or augmented, so if they want to find out more about augmented reality as I use to this automated marketing automation tools, I've been working with some academic stuff. We're doing so automation and automatic as in my back to augmented reality. Uh, if people want to find out more about augmented reality or to connect with you, what's the easiest and best way to do that? Speaker 3:     17:16       I think the best way is to connect with me on facebook. They can sell it. Tricky. Ricky Delgado and Rae Speaker 2:     17:25       k I t a g a l A. Yep, Speaker 3:     17:29       that's right. And we can take it from there if they need any help with anything because my main goal is behind or you doing training or courting people is because of mentors. Reality is the way that is going to change everything coming forward like after 2000. I think after some more we will see lot of amended reality content, especially with facebook and instagram. Speaker 2:     17:54       I really want to him. Well Ricky to thank you so much for being on the show today. I greatly appreciate it. Again, augmented reality. So I find out more about augmented reality. Check out ricky to golf on facebook are e k e t h Speaker 3:     18:10       eat. Speaker 2:     18:11       I'm just blowing this whole thing ricky to so one more time. R E E K I t a g a l A. Yeah Speaker 3:     18:19       that's right. And anyways Vicky who passed me, even if you like Google it, there's only one ricky data so they will be able to find me. Speaker 2:     18:30       Well thanks so much Speaker 3:     18:31       and thank you. Thank you so much and I really appreciate your time and having me on your show today. Speaker 2:     18:38       We'll talk soon. Speaker 4:     18:41       No. One of the things that means a ton to me is the personal reviews that you guys lead on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything. Everyone already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it and I again, thank you so much for all you guys do. Have a great day.

Social media has increased the ease and numbers of "haters". As a business owner who needs to publish content and products it can be tough when you get beat up on social media for doing the best that you can. Dave Woodward provides insights on how other successful entrepreneurs continue to Care for those they serve WITHOUT caring about what others say. Tips and Tricks for You and Your Business: What to do as an entrepreneur if you don’t have thick skin (3:00) Dave gives examples of companies and entrepreneurs focus so much on their clients, that they don’t care who they upset (6:35) Quotable Moments: "You have to care so much about those people that you are working with and that you are serving, but at the same time you have to care less about the haters." "You have to let the haters fuel you." Other Tidbits: Once you care so much about the people you are serving, you will care less about the haters. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome. Speaker 2:     00:18       Oh my gosh. This is a crazy topic and I see this happening so often. It's so many people's businesses that I just. I have to help you understand how important this is or there are so many entrepreneurs, so many business owners I speak to all the time who are so concerned and so afraid of what other people are going to say and they care so much more about offending or hurting or upsetting other people that it actually prevents this entrepreneur in this business owner from getting their message out to the world. If this is, I was speaking directly to you and I want to make sure you understand the impact and the importance of the message that you have. I personally believe any entrepreneur, any business owner who goes on his on his or her way to start any business, that you have a moral obligation to get your message out to the world, a true moral obligation. Speaker 2:     01:05       If you don't feel that strong and that passionate about the business that you're in, then get out of that business and find a business that you do feel that strongly about. I feel that strong right now about click funnels. I literally feel like I have a moral obligation to get clickfunnels out to the entire world, literally to save entrepreneurs from all the other confusing software, all the other mistakes and tools that people are using that actually is preventing them from having the success, the financial freedom, and the time freedom that our platform provides. In addition to that, the coaching programs and everything else, I. it's funny, I literally wear it swag every day. One, I love the t shirts and being honest, how they make me feel, but more important than that, I. I truly believe in our mission. I honestly, I feel this moral obligation. Speaker 2:     01:48       It is very rare that you're ever gonna. See people without having something click funnels on, whether it's [inaudible], whether it's a shirt, whether it's a water bottle. I want people to ask me about it because I feel that strong about what we do. I've seen this happen at t we just got back from San Diego where we're gathering with our two comma club coaches are two comma club coaches and down there we had about 140 of our students there. We've got another one coming this week and this was our installation meeting. So these are the people who bought a are two Comma Club coaching program at funnel hacking live. And it was fascinating to me to see those people who are super passionate about their business and those who are like, I just don't know. I'm still trying to figure this thing out. And I see it happen quite a bit where people, especially when you're marketing online, um, for some reason people will say, and you'll find more haters online and you actually will face to face. Speaker 2:     02:43       That's really easy to hide behind a keyboard and a screen and slam other people. But you have to understand that you've got to have super, super thick skin to be an entrepreneur. If you don't, then you've got to find ways of putting up shields and protection there for you. So first of, if you don't feel like you've got that type of thick skin and all the hitters are going to bother you, that's okay. You still have the same moral obligation to get your message out to the world. But now what you have to do is you just have to hire someone to take care of all your haters for you. And that literally would mean hire someone to go through your facebook posts, have hire someone to take care of all your social media so you don't see all the criticism. Uh, it's honestly, it's one of those things that are care who you are. Speaker 2:     03:24       It's hard when, when someone starts tearing down what you're doing. Uh, I remember, uh, when my wife was teaching a lot of, a lot of fitness classes and she could have the most amazing fitness class in the world, and 30 people can come afterwards and tell her, oh my gosh, that was amazing. But if one person came up and said, ah, you know what, I didn't like your music, or Oh, I didn't really know it was okay. That's the one person that she would be obsessed about and it would really ruin her entire day. I've seen the same thing happen for people when they come off stage and people are like, oh my gosh, that was such a great, a great talk and it wasn't a talk. Did you buy now? I really didn't buy sit back, nick. Oh my gosh, why not? I feel the same way anytime I'm doing a Webinar or anything else. Speaker 2:     04:06       And I'm like, wait a second. As great as it was, and yes, 15, 20 percent of people bought that means 80 to 85 percent sentence. People didn't. Why did I not connect with them? What did I do wrong? And realize those are just human elements that you're always going to deal with. The key here is you've got to find some way of being able to care without caring, and what I mean by that is you have to care so much about those people that you're working with and that you're serving, but at the same time you can. You have to care less about the haters. You have to allow those haters to fuel you. You also have to understand that, and I see this problem take place a lot with a lot of our coaches and things who are in the coaching business or when they're providing a product or a service that is supposed to be used by someone and the person doesn't consume it. Speaker 2:     04:51       They don't get the results. That person who created it feels like it was something wrong with the product. Realize that's not the case. It's the person who bought it. I think for yourself, how many times have you bought a book and not read it all the way through? I do that all the time. Does it mean the book was bad? No, it just means I, it was me. It so realize that your customers, it's your boy Garrett white says it best, and that is you are not their savior. You just aren't. Realize you're a marketer. Your job is to help change people's lives, but they have their own agency. It's up to them to actually take, make, take the action and do what it takes to get the results and things that you need from them. But because they're not doing it doesn't mean that you should market it any less. Speaker 2:     05:33       In fact, you should be marketing extremely hard. Marketing is the one skilled every single person has to learn. Um, I remember years ago hearing from Dan Kennedy, basically, if you're not offending someone everyday, you're just not marketing hard enough. And I truly believe that you've got to have that. You've got to be that prolific. You've got to be that polarized into where your product and service cannot apply to everybody. You've got to be in a situation to where you're doing everything you possibly can to connect with the people who your product or your service was designed for. And at the same time, realize that as you market that hard, you're going to offend, you're going to piss off, you're going to upset other people. That's okay. That's marketing's job is to separate people so that you're only communicating with those people who your product and service can actually benefit. Speaker 2:     06:18       It's one of the most important things for me is I take a look at anyone I work with and we coach and who are using our product or our service is that you have to be that passionate about it. It was, I was talking with a guy down in San Diego who's in the real estate niche and his whole product is. He's actually going against the typical norm of real estate agents. In other words, he's basically telling people, listen, you don't need to pay six percent to list your house. Well, obviously by his doing that and the harder he markets, the more agents he's gonna upset because he's literally cutting off their lifeblood. You see, the same thing happened with Uber. They upset the entire taxi industry. That's okay. Realize that Uber's client is not the taxi cab driver. Uber's client is the person who wants to be picked up by somebody in a clean car who doesn't want to have to worry about a tip, who understands the person that's going to basically take them, pick them up and take more than they go without any hassles, driving in a in a same manner, and that's their client. Speaker 2:     07:27       So realize that once you understand who your client is, you are going to upset others, and so you have to learn to care without caring. You've gotta care about your clients, but you've got to care less about anybody else. Pamela wible, who is in our inner circle is one of the most amazing women you will ever meet. This is a woman who is a doctor. Uh, went through medical school, lost a lot of her friends who were other doctors to suicide, and realized that it became her mission, her passion to fight for doctors to prevent them from committing suicide. He says this didn't make any sense and she's gone so far. I mean, she works so hard that the entire medical community, the hospitals at others who are basically killing these doctors and our manufacturing, these heartless doctors who are just becoming a mill, she's fighting against that. Speaker 2:     08:24       She's fighting against these major institutions and she was funny. She was speaking on stage here and she said, you don't. You really. You have to understand that you have to get to the point that if you don't have a bodyguard and that you're not getting death threats on a regular basis, you're just not working hard enough. Now realize, I don't know if you can take it to that extreme, but that's how passionate Pamela is about her mission. She's literally saving lives, but because she's going about saving these lives in the way that she's doing it, she is upsetting major, major medical associations and she literally has a bodyguard because she does get death threats because that's how passionate she is about what she's doing. Money is not the motivator for her. Saving lives is, and so she literally goes to major, major extremes to help people understand the problems that these doctors are facing. Speaker 2:     09:17       To try to help them, uh, she has different products and services where she literally will bring these doctors out to a, an event out in the middle of the woods and part of the event is for them to get back to nature, to get back to themselves. And part of it is actually where they're nude, where they literally are. It'll have to have together talking negative because she's trying to take down all the barriers to get rid of that white coat because she literally will do what ever it takes to help these doctors. And when you care that much about who you're serving, you start to care less about all the haters. And you have to get to that point. So realize as you take a look at your marketing, you need to market harder. You need to market in a way that upsets people. You've seen it. Speaker 2:     10:00       We do this all the time and the more that we do this, the more upset people get at us. You've seen our confusionsoft stuff. You've seen us, our vendor comic books with Loki pages and confusion soft. It's because we truly believe and feel that our platform is the only platform that was going to save entrepreneurs from all this other confusion software for things that don't work, that's going to take up their time and their money. We feel that passionate about it. I hope, and I pray deep down inside that you feel that passionate about what you're doing, that you get excited, that you're motivated, that you can't wait to tell people about what you do because you have a product or a service that literally has changed in the world. I know that I do and I hope that you get to the point where you start to care less about the haters and again, realize there's a human element to all of us. Speaker 2:     10:50       You know, we joke around here in the office that you know James, James, p friel has one emotion, but at the same time, every, all of us have emotions and it's human that you're going to get your feelings hurt, but realized deep down inside that when you feel you're more passionate about those you're serving than you are about yourself. You will be that much more passionate about getting your message out to the world market hard study marketing. There's nothing more important to you that are really understand the psychology of what it's going to take to fulfill the moral obligation that you have to get your message out to the world. I hope you have an amazing day. I wish you all the success in your business and again, if you're struggling with this, hire people to take care of that human element so it doesn't suck you down. Speaker 2:     11:31       I know with with Russell, it's very rare that he spends a bunch of time dealing with the haters and over time he's actually learned to develop a thick enough skin to where it doesn't matter as much, but in the very beginning he hired a ton of people, basically the Redis facebook posts and to take care of that kinda stuff because it hurt. That's human. That's it's really hard when you're going out and you're trying to save other people and other people are saying such terrible negative things about you realize that that's the human element to what you're doing. Develop the thick skin as an entrepreneur and realize you have a moral obligation to get your message out to the world and let us know if there's anything we can do to help you in that way. Please, I would love and I appreciate so much. Speaker 2:     12:12       Most people spend time listening to these podcasts. If there's a message or something that you would like me to say, some topic or something you'd like me to convey or to get out there, please reach out. Let me know what that is. You can hit me up on facebook, personal message me there, David clickfunnels, to my email. Also, I would really appreciate any ratings or reviews that you can give me on itunes. I'm really trying to get this message out to more people and the ratings and reviews that you give on itunes. Help me do that. Share. Share the podcast that you like with your friends and families were neighbors, whoever it might be, and again, let me know what I can do to help serve you better. Have an amazing day. I wish you all the best of your business and we'll talk soon.

The best way to serve your customers is to help them consume your product. Dave Woodward talks about some of the best consumption funnels he has come across in the last few weeks. These are physical products, professional services and information products. He reveals what you can do to help your customers consume your products and want more of them and more of you. Tips and Tricks for You and Your Business: Examples of consumption funnels (0:49) How ClickFunnels uses consumption funnels for their own products (6:15) Ways to use consumption funnels in your business (9:29) Quotable Moments: "The most successful businesses are those that help you consume their product." Other Tidbits: Letting customers consume your product by free samples or free offers or reduced price offers is a proven way to increase sales. Hosting events that show demonstrations are also a good way to show your customers how to use your product. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome Speaker 2:     00:17       back everybody. Oh my gosh. This is one of my favorite topics. Consumption funnels. Understand this is, I wish everybody was doing this and it cracks me up. The more people aren't. So what I want you to do is I want to think about how in the world can you help people, those people who you're trying to serve, consume more of your product. Uh, there's, I see this happen a ton and so many other industries and you've got to start using this in your own business. So let me give you a couple of different examples here. A couple months ago, James P friel moved here to Boise area and he and Jada invited a couple of here in the office to go out on a date, so a couples date. So we ended up going to Sula tabla a, if you're not familiar with it. And I'd probably pronounced completely wrong Su, our space la space table, so, but it's a French place and what it is, it's really, it's a, it's a store that sells a ton of high end cooking things and literally anything you could think of from electronic spoons or forks that you basically push down and it spends the spaghetti on to multi hundred dollar knives, thousand dollar cooking pots and pans and just crazy, crazy stuff for the chefs or the want to be shifts. Speaker 2:     01:42       And there's always a ton of people in there, you know, just kind of milling around and looking at things. The part I found so interesting was we went there on a date, you're going to be asking why in the world would you go to serve the tableau on a date? Well, because in the very, very back, which is key, you've got to walk through the entire store to get the very back of the store. They have a cooking area and it's basically a cooking class where they have two different, uh, it's set up to where you could have about, I think a total about 20 people. And so you're cooking, so they have a chef and they have a couple of people who are there helping the chef. And then there's again for us that night there was 12 of us, uh, so six of us, it was James and Yada, Russell and Clinton, my wife and I, so the six of us were there and they had six others who were there as well. Speaker 2:     02:35       And basically we broken into different groups to then be taught by a chef how to cook. And it was that evening and happened to be an evening all about an Italian cuisine. And so we made shadow and we made just this fascinating, really cool meals. It was super engaging, a ton of fun. There's an emotional connection between the six of us as well as then some of the other people we were cooking with. Just, it was really kind of a fun thing to get to know other people. And he had this emotional tie in with food and cooking. I was really a crazy experience because, you know, we got done and to be honest with you, uh, we weren't full. So we ended up later going out to dinner to eat some more because we didn't fill up on the meal that we cook, but the key here was the amount of consumption and what I mean by that is they introduced us to a couple of cool little utensils and things. Speaker 2:     03:27       Uh, one was a, a garlic press, another one was, um, the way in which actually cut a. They showed us different knives and how to cut things. And so we started consuming the exact same things that we had just walked through a sore full of. So as soon as we got done, each one of us has couples went out and we started to buy what we adjust used now. That was about three months ago, two, three months ago. I have yet, and neither is my wife use any of this stuff that we bought. But it was such a cool experience because we were actually able to consume and to use the different utensils and things at the time we were cooking. So soon as we got done, the very first thing we did was each couple spent probably a couple hundred bucks on different cooking utensils and stuff just because it was cool and it was a ton of fun. Speaker 2:     04:18       So [inaudible] has this ability where you actually pay. So I think, I think the, I don't know how much the actual meals were, but I don't call it 50 bucks a person. So each of us paid 100 bucks to go to learn from a chef, not only how to cook and prepare a meal, but more importantly how to consume their physical products that they were then selling to us on the variant. So we went in, each of us probably spending 100 bucks for the evening for the date, but then we spent another couple hundred bucks before we left the rest that the store. Because we wanted to buy the stuff that we just used. So realize that businesses out there, the most successful businesses are businesses that help you consume your product. Take for example, my favorite things do is whenever my wife suckers me into going grocery shopping, we typically go to costco and she's on her own because I'm out there sampling. Speaker 2:     05:11       I love going and tasting all the samples, but there's this law of reciprocity that kicks in once you start tasting these samples. There's a ton of times where I actually will end up buying it even though I don't really love it. It's just because I feel almost this reciprocity because I consumed some of their food, I feel like I said at least by some of it. And so it's the whole reason costco has all these people out there as you can start milling through costco is because they want you to consume their products and as you consume them, some of them are tastes great and you're going to buy them just because they're awesome and you may become a lifelong customer. Continue to buy their same product over and over and over again because you first consumed it. So there's a couple of products that, uh, I know for tri tip, uh, we, we do kick a lot of drag tip and stuff and so we ended up buying tri-tip preseason, everything else because we consumed it there and that free sample, probably seven, eight years ago, we've now probably spent thousands of dollars and tried to all because we consume that product. Speaker 2:     06:10       Same thing happens if you take a look at what we've been doing inside of click funnels, funnel university, our funnel scripts is a consulting funnel. Fridays, sorry, funnel Fridays is a consumption ploy. If you're not aware of what funnel Fridays is, go to funnel Fridays Dot Com. And there you'll have the opportunity of seen us using our product, helping others consume, not just click funnels, but also funnel scripts. So what happens on funnel Fridays is Jim Edwards, who is the creator of funnel scripts, he and Russell would get together and it's basically a game. They have 30 minutes to create a funnel utilizing clickfunnels and utilizing funnel scripts for all the copy. So frequently we will get people who will send us a product here at our clickfunnels office. And sometimes we'll actually use that will create a funnel for them on that product using clickfunnels and funnelscripts or other times it'll be a product. Speaker 2:     07:11       There were basically we'd go out and it's something a russell seen something he's purchased and now he because he's purchased it is like, you know what? I would probably change the way this funnel works by doing this, this, this and this. And so funnel Fridays is all set up to help our users consume more of our product by Lilly, by they're seen as actually do it. It's literally half an hour. It's time for a reason because we're trying to help people understand that clickfunnels doesn't take a whole bunch of time. That is easy to use. And so by seeing Russell using it and by having gym, using funnel scripts and showing how easy it is to use that. So realize one of the great things from a consumption funnel funnel Fridays is you actually get to see it. I was literally just talking to my son Chandler about the. Speaker 2:     08:03       He just put together an Oto using the script easier and faster, and that's the whole ploy behind funnel Fridays to let you see how easy and fast both funnelscripts and clickfunnels is. So if whatever product you have, you should help people consume it. One way they can consume it is by a samples by Lord, easier cost samples, free plus shipping, offer samples. Um, we're looking at doing some things right now with prove it for that, which again is a kito product. It's a network marketing product. And one of the biggest problems that a lot of network marketing companies run up against is they're trying to always sell the, the, the offer as far as the money making opportunity and they're selling the opportunity more than they're selling the product. Whereas you get people consuming the product, they'll then want to get into the offer. So we're looking at doing some things with prove it to where we actually will be in a situation of giving away samples at a lower cost. Speaker 2:     09:00       It's not the full month's supply, but by giving away the sample, they get used to it. And I mean, people aren't doing this for years, it's the whole puppy dog close, you know, just take the dog home, take this little puppy home if you don't want to then bring it back. Well, it's a consumption funnel. They're wanting you to consume the dog, not to eat the dog, but to actually use the dog to get, see how it is to have that dog in your house. So I want you to take a look at your own business and the different things that you're doing. What type of consumption can you do in your business to help others consume your product? It may be through demonstrations, like funnel Fridays is where you actually show people your consuming your own product. It may be through samples, it may be through putting on an event and then selling the physical product of the people, how they use it, the afterwards. Speaker 2:     09:49       So realize this whole idea as far as consumption funnels. This has been done for years. I go to a lot of the fairs where people were up there and they had the demonstrations. Uh, you take a look at a lot of the infomercials which are demonstrations. They're doing these demos to basically show how fast this vacuum works, how fast this mop, this mop cleans 'em the whole Kirby vacuum cleaner, door to door sales person was the same thing. Whereas let me come in and clean one room for you for free. And by their basically consuming that or seeing it or using it in your house, you're like, oh my gosh, okay, I guess I better do that. So realize there's so many ways for you and your business to help your customers use your product, and the more they use your product, the more than that I want to buy the product. Speaker 2:     10:35       So make sure that you start looking at ways that you can help your customers use, demonstrate, apply whatever it might be. The more they consume it, the more they see other people consuming it, the more easy it is for them to buy it, to use it, and more importantly, to continue to buy it on a regular basis. So with that, spend the time understanding consumption funnels. Start looking at infomercials, watch how infomercials they do the exact same thing. It's a 30 minute infomercial and for basically broken down into seven minute segment where they're can. They're showing the consumption of that product for seven minutes and then an offer it then seven minutes and then an offer and then seven minutes and then an offer and they use urgency and scarcity at the back end of it. So look at funnel hack infomercials. There's some of the best consumption things as you're in Costco. Speaker 2:     11:22       Next time, look at how, what different types of samples are they offering or are they all food samples? Are they different types of samples? As you're out, realize that every business that's really smart is using different ways of helping people consume their products, so start funnel hacking other people's businesses and see how they can use it in your life. Dentists have done, they do this all the time as far as a low barrier offer to get you into their clinic to basically get your teeth whitened or to get a free checkup. Chiropractors had been doing this. They're trying to get you in their office to help you consume for a free x ray or or adjustment or something like that. So this has been done all the time, so you've got to start paying attention to this. See how other people are using consumption funnels, and use these consumption funnels in your own business. Speaker 2:     12:08       Having an amazing day. Again, thank you so much for listening. I can't thank you enough. I know there's a whole bunch of other podcasts you could be listening to. There's a lot of things you could be doing with your own time. If you're liking the content that I'm putting out right now, I would love it if you wouldn't mind going out. Go to itunes rate, review this. I read all the reviews. I appreciate those reviews. I appreciate the ratings. If there's things you want me to be talking about her or topics that I'm not hitting that you think I should hit for you, by all means, send me a personal message on facebook. Email made data, click funnels. I want this podcast to be something where I'm dropping massive value bombs to you that you can implement in your business on a regular basis. Have an amazing day and best of luck in your business.

Most entrepreneurs hate sharing the "Journey" They would rather only share when they have made it. Dave Woodward details why you MUST document the journey and why you have a moral obligation to do so. The massive disconnect that occurs when you don't will prevent you from being able to serve those you really want to help. Tips and Tricks for You and Your Business: Why it’s so important to document your journey NOW (3:25) Dave talks about his wife’s struggle a few years back (5:25) The importance of letting people know about your kryptonite (15:15) Quotable Moments: "What people buy into is emotion and feeling." "Time has this way of defusing and simplifying and also making you forget the pain." "You are one step ahead of somebody." "Facts tell, stories sell." Other Tidbits: A lot of people have a problem selling because they can’t connect emotionally with other people.  By documenting your story as it happens, people can feel your emotions, because they are real and in the moment.  When you tell your story after the fact, it’s harder to sell because you’ve already disconnected from those emotions. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back. Speaker 2:   00:18     I'm super, super excited to have you back on. I can't tell you how much I appreciate the fact that you spend time listening to this recently. It's been a crazy, crazy time. A month of May here is just been busy as can be and I've had probably 12 different interviews I've had to reschedule or postpone or cancel just due to a conflict as they were coming, but it's given me the opportunity to really do a lot of own my own personal thoughts and things and I appreciate you spending time listening to these. I know this isn't the typical thing and hopefully you're getting the value out of this for my own personal thoughts that you get out of of somebody interviews and things, but what I want to dive into right now is this whole idea as far as the after version disconnect. This is a principle that happens to so many of us when we start going for whatever our dream is and especially when we're trying to teach people how to do that. Speaker 2:   01:03     What happens for a lot of us is known. We got to this situation as far as, Gosh, I hear it all the time. I don't want to publish. You know, I'm just not good enough. Oh Man, I'm just not ready yet. I just don't know enough and oh my gosh, there's so many other people know more than I do, and so the what I see happen quite a bit as so often people aren't willing to document the process and they keep saying, well, when I get to x point, then I'll be able to provide the value that I needed to my followers, my listeners, whoever it might be, and it's then. Then I'll start. This is probably one of the biggest problems pc happened, especially in any of the information products, but we're also seeing a lot of it in the coaching side and buy a ton of it. Speaker 2:   01:45     Also, as far as consulting and what happens here is too often you want to get to the point to where you're at the other side and then you want to provide the help and the value. The issue you run up against is what people buy into his emotion and feeling and you have this emotional disconnect because you can't remember exactly what it was like when you were there. Time has this way of kind of diffusing and simplifying it and also making you forget the pain. It's probably the whole reason why women have more than one kid. They just forget how painful it was. Speaker 2:   02:21     I can tell you that I see this a lot in my own personal life and that is one of my own personal struggles is really becoming extremely vulnerable and telling people my deepest, darkest feelings and emotions and I'm trying to be more of this on facebook live and I'm really going to try here in the next day, next two to three months. For you guys to find out a lot of the vulnerable things about my past. That has gotten me to the point where it out, but what I want to do is make sure you understand why each and every single one of us needs to make sure that we're out there publishing on a regular basis, that you're out there and connecting with people. So often I run up against is, you know, once I get there, that's when I'll do it. The biggest problem I find with that is you have. Speaker 2:   03:07     This is again, first of all, if you haven't bought expert secrets, by all means, go right now. Stop this podcast, open up a browser, go to expert secrets.com and buy expert secrets. You need to understand the whole idea about the epiphany bridge and the hero's two journeys. This is why most of us have such a hard time selling is you can't relate. You cannot connect emotionally with those people who you really deep down inside you want to serve, and what happens is you need to first and foremost, you've got to start documenting the process and you got to start today. No matter where you are, what you'll find is that you are already. You're one step ahead of somebody, someone out there you're already one step ahead of and what you'll find is that right now there's others who are looking to you for you for help, and yet you're preventing. Speaker 2:   03:57     You're not out there allowing. You're not allowing the universe to serve you by you serving others, so I highly recommend right away. Then you start publishing, whether that's on a podcast, whether it's on a facebook live, whether it's through a youtube videos, if you're a writer, whether it's through blogs or whatever it is, you've got to get to a point where you start publishing on a regular basis. It's going to do a ton of different things for you. First of all, it's going to allow you to get out your emotions and to document them so that when you go back, you'll, and that's why again, I liked the podcast or video or audio because you can then connect emotionally. You can feel the tension in your voice. You can feel the pain that you're going through and as you share those, those moments with people, that's the emotion that people buy a. Speaker 2:   04:44     again, you've heard it a million times, stories sell and facts are facts tell and stories sell. The reason for this is because people connect emotionally with the story and I. I'm going to get real vulnerable here, not on this podcast, but I'm probably one or two in the future here where I'm going to get real vulnerable on exactly what I've gone through to get to where I'm at currently, but I want to kind of share with you a couple of other stories. One is of my dear wife, Oh, I love more than anything in this world. Those of you guys who know me real well, you'll hear me refer to my wife. Her name is Carrie, but to me she's princess and there was a time, it's, Gosh, this September will be five years and five years ago in September she was just wasn't feeling good and she was struggling. Speaker 2:   05:39     She was, you have to say, my wife is a world class runner and she literally was an elite marathon runner, sub three hour marathon runner. In other words, she was able to run 26 miles in under three hours and because of that she got a lot of recognition and she was used to pushing through a lot of pain while in September, five years ago. She was in a situation where she just wasn't feeling good. She was tired. She just, she's like, I just cannot. I don't know if I'm just getting older. I'm now 40 and it's just hit me and I just can't. I don't know. I just can't do it. I don't know what's going on. Well, after about two weeks of this, it got to the point one day where she was teaching a spinning class and she literally couldn't continue the spinning class where she stopped spinning and just talk to Dr Students through it. Speaker 2:   06:32     He's like, Dave, something's going on and it's just. I just, I don't know what it is. So she went into the doctor and they did an ekg and they said, holy cow, this ekg isn't. Something's wrong with it. She needed to go get this checked. So she took them to a cardiologist. They looked at it and said, yeah, you've, we need you to come in right away. And so literally within 48 hours, uh, they're doing another ekg, and at that point they said, you know what we're going in, and they basically said we needed to do an ECO car. We need to basically go in and find out what's really going on. In other words, basically did this whole Catholic thing where they ended up putting a blown through and everything else. What as they started going in and they found out she basically had had three heart attacks within the week and to make matters worse, her left anterior descending artery, which is known as the widowmaker was 100 percent closed, occluded. Speaker 2:   07:31     And because of that she was in. That was why she was having all this pain. Well, as we've gone in and basically the doctor not knowing what the end result was going to be, the doctor said, listen, Mr Woodward, I need you to come over here. I want to talk to you about a couple of things. She goes, listen, I don't know exactly what's going on here, but this is going to be real quick procedure because you know what? I think she's just got a lot of anxiety, a lot of stress going on in your wife. Just needs to learn how to deal with the stress of what's going on in her life. And I said that, that's not my wife. She deals with a lot of stress. She understands what's going on and she's a runner and she goes, well, let me say this will be a quick procedure. Speaker 2:   08:05     Well, it wasn't. It was literally two hours later he came out and he apologized. He said, Mr Woodward, I am so sorry. I had no idea what was going on and we're so grateful she's in here and we got this thing taken care of and at first she was like, I just don't want to share this with anybody. I'm sure almost kinda went through this whole embarrassment thing of like, Gosh, I'm in this world class athlete, what's going on? And, and I just, I don't want to even know about this. And so it was kind of kept our close friends knew, but that was about it. It wasn't something she wanted to tell everyone around the world about what was going on. And as time went on, time being about a week or two other people started reaching out to her and heard what had happened. And so she thought, you know, I've got to put a facebook post out so people understand that I'm okay and everything else. Speaker 2:   08:52     So she wrote up this long facebook post about her experience, about what had happened, the emotion she had gone through the symptoms as a woman for a heart attack, heart disease, actually the number one killer of women. And the problem is that the symptoms are different. It's basically the symptoms that any busy mom or busy woman's going to go through fatigue. It's, it's just feeling like you just can't continue going on. It's not the, my left arm is going, none. It's not the pounding in my chest. And so because of that, a lot of these things go unnoticed. Well, she ended up doing this massive, huge, long facebook posts telling her exact story. What she went through the emotions because at that point it was still really pure, really raw, and then continue to, to post about every month or so after that, what happened was amazing to me. Speaker 2:   09:47     So many people started reaching out, um, it because after she was able to get back and she started running again, she got the situation to where lily, we were. She was getting facebook personal messages from athletes around the world who are going through the same. Can you really run again? Is there really an opportunity? It, can I get back to where I was? Am I in a city? Is this the end of my career? Is this the end of my. And because of her experience and her being so raw and so pure and so open, so many people reached out to the point where she literally was connecting with athletes in, in Europe, in Asia, in South America, all around, literally around the world. And got to the point where the American heart association reached out to her and said, you know, we've heard your story and we want to know more. Speaker 2:   10:37     So they started talking more about what she was doing and the fact that she was coming back and you have to understand my wife at that point, he had ran Boston marathon twice, she'd read the New York Marathon, all marathons that you have to qualify for, you've got to be extremely fast to get into these types of marathons. And the American Heart Association was sponsoring the Chicago Marathon and it's because of her post that they basically said, you know what, we want to fly you out. We want you to, we want to sponsor you to run to run the Chicago marathon because we want to show people that there's life after this heart attack. There's, you actually can come back. That was the most fascinating experience for me to see as she was out there running. It was a tough race for um, and it wasn't world record setting the like she was hoping to get to. Speaker 2:   11:26     But the coolest thing for me was to see how many people were so touched by her coming back. And it was her journey back. And yes it was, it was extremely emotional. It was extremely painful for me as as a husband where I was sitting there, I may have lost my wife and and going through all the emotion of it. I look back and it's been five years, seems like an eternity ago because of so much so many things have happened, but I'm so grateful that she spent the time to record it, to document it because she literally is blessed the lives of so many other people because she went through that process of documenting her journey and her journey wasn't easy. It never ever is, and yet at the same time, because she went through that, she literally became a spokesperson for the American Heart Association. She was able to to help others around the world to come back and to be that person. Speaker 2:   12:18     Was she back to where she was and wanted to be back? As for our for world class times? No, and that's what I want to make sure you understand is as you go through the setbacks, as you go through the trials, you have to document these things because you are literally, I believe that you're given these experiences to. Bless the lives of other people. If you take a look at expert secrets and some of the stuff that Russell's put out recently, if you go back to marketing your car marketing, your car was all because of Russell being at one of his lowest points and yet at the same time over for, Gosh, I think we're 400, 500 episodes now. It's now become marketing secrets, but because of those podcasts, it is given so many other entrepreneurs hope so many other entrepreneurs. The opportunity that you know what? Speaker 2:   13:06     I can come back, I can make it through this. I can. And it's important for you to understand that you're giving these, these trials, these struggles, everything else to be the blessing in the lives of other people. So I'd encourage you, no matter where you are right now, start documenting, start documenting whatever the process is for you and you'll find that you then will have the ability to connect more people. Uh, we have an epiphany script in on page one, 14 of expert secrets that goes through really helping people understand and document their story. So if you're already kind of beyond where you want it to be and you haven't documented past, I'd encourage you to go get a copy of expert secrets. Go to expert secrets.com. Get expert secrets. Look at page one, 14, and start answering those questions. As you answer those different questions, it's going to bring back the emotion. Speaker 2:   13:56     It's going to bring back the feelings that you were going through and then start publishing those, publish those questions, publish those answers, and you'll find that as you do that, you're going to draw other people into you. I'm going to be doing this exact same thing in a future podcast here about exactly how that happens. Now realize that I hear a lot of people don't want to have. I just don't want. I don't want to be that vulnerable. I don't want people to. I just, I'm afraid to do that. Please understand that superman is the absolute worst superhero in the world. Until you know his, the impact that Kryptonite has on him prior to that Superman. He's got actually a vision. He can fly faster than speed balling. Jump over building the guy literally is invincible and being that invincible as a superhero. It's just not even. Speaker 2:   14:48     It's not believable and it's not even. You don't even really like to cheer for this guy until you know that he has a weakness and the fact that his weakness is a rock and a rock from some distant planet. You're like, really? He's a rock is what basically can destroy this man. Understand every single one of us have our own Kryptonite and it's important that you let others know about your Kryptonite. For some that Kryptonite is your backstory. For some that Kryptonite is other things that you struggle with currently and presently that you're going through. I take a look at some of the people in our inner circle who are out there helping others go through divorce or or recovering from alcoholism or drug addiction or other things is because they went through that. It's because of their story that they're on the other side. Speaker 2:   15:42     Realize that whatever it is that you have to offer people wherever you are in your journey, you need to get that documented because that journey is going to be a blessing in the lives of so many other people. So at this point I really encourage you guys, get a copy of expert secrets. Go to expert secrets.com. If you already have experts secrets, go to page one, 14 and start answering that. The epiphany questions. Go through those and then publish those, whether you do it through audio, whether you do it through video, whether you do it through a written text, but make sure that you get the emotion. Make sure that you connect emotionally with people. It's one of the things that Russell is probably one of the best at, is the ability to get that, to elicit that kind of emotion because he's out there being that vulnerable and that pure in that raw himself. Speaker 2:   16:33     I wish I had that strength. It's one of the things I'm personally working on a ton and as I mentioned before in the next few episodes here, I'm. I'm going to go through the same thing. I'm basically asking you to do, I'm going to go through those nine different questions and I'm going to publish to you some of the things that make me extremely vulnerable and I hope that you'll take the time right now. Again, expert secrets.com. Get a copy if you already got it. Page one, 14. Have an amazing, amazing day. I can't thank you enough for taking the time to listen. I know there's a ton of podcasts out there. I know you're extremely busy. If you've got a few minutes and you wouldn't mind, I would love if you'd go over to itunes rate review this podcast. I read every, every review that's out there. If you want to reach out to me personally and tell me how I'm doing, I have greatly appreciated those as well. Just personal message me on facebook or email me David, click funnels. Again, I, I'm going through this process myself and as I'm trying to share this with you, I hope that I hope you're feeling what I'm going through and that most importantly that it's a blessing in your life and helping you get through whatever it is you're going to wish you all the success in the world. Have an amazing day.

Dave Woodward was at the ClickFunnels semi-annual partner meeting and totally screwed up. He was explaining a critical concept and without any context or backstory ended up losing the attention of his partners. Russell Brunson came in to save the day by providing the backstory and context. The context brought things back around and unified the group. As embarrassing as this was for Dave it was a great lesson. A lesson he wants to make sure others do not have to learn on their own. Tips and Tricks for You and Your Business: The importance of the backstory and context (2:00) The Rembrandt in the attic rule – how it applies to businesses (4:43) Quotable Moments: “I get super excited about things, and forget to give people the backstory.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

The Avengers movies are some of the most popular viewed videos on iTunes right now. Super hero movies are guaranteed blockbusters. Everyone wants to relate to being super human. Dave Woodward reveals how you can find out your super powers. How you can use your super powers to create a mass movement of people. He also cautions you to be careful of your own Kryptonite and how you can make sure to defeat the villains every time. Tips and Tricks for You and Your Business: The use of swag (3:39) Identifying your super power (5:30) Identifying your kryptonyte (11:55) Quotable Moments: “Everyone relates to superheros.” Other Tidbits: It’s important to learn about yourself as you grow as a person and entrepreneur. Being able to identify your strengths and weaknesses are the foundation of your growth. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Molly Bloom is known as the “Poker Princess” Dave Woodward had the opportunity of being with her in Phoenix at Genius X. Dave details the 9 secrets he learned from Molly as she discussed her rise and fall and rise again. Molly recently had a movie produced by Aaron Sorkin portraying her story based on her book, Molly’s Game. Tips and Tricks for You and Your Business: The importance of “the experience” (2:20) Taking risks (4:30) Knowing your numbers (6:18) Your blind spots (10:17) Quotable Moments: “In life, there is nothing more important than the relationships you have with others, and you have to spend the time to develop those relationships.” Other Tidbits: Find the time to be creative. Make time for “quiet time” when you can disconnect and really let your brain get creative and you will be surprised at how much problem solving you can get done. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Sammy: Sammy “Shoebox Moses” or SB Moses (for those in the know) has played music around the world with leading chart breaking musicians. He also has a gift for laying down the perfect track to connect with anyone. He is an award winning musician and DJ who uses funnels to teach others how to connect with music and to become a “party hero” or a record breaking artist. He reveals how musicians can use funnels to market their latest songs and build a list of raving fans. He shows how funnels can work for any business even a DJ… Tips and Tricks for You and Your Business: How Sammy got his nickname and what it has done for his business marketing (4:21) Sammy walks you through his funnel (9:57) Quotable Moments: “The more you give, the more you really do get back in your life.” “If you are going to do something at all, do it well.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Todd: ClickFunnels Co-founder, Todd Dickerson reveals what it really takes to get into the 2 Comma Club ($1 million in a funnel) or into the 8 Figure Club ($10 Million in a funnel). We get this question all of the time. Where should I start? What does it really take to have record breaking success. Todd breaks it down to one simple thing everyone can master to get the success they want. Tips and Tricks for You and Your Business: The simple answer to result in the success of scaling (2:53) The three types of funnels and offers that have created the vast majority of funnels in our system (3:22) The perfect webinar (3:45) Quotable Moments: “You need to create an offer with more value than you are actually charging.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Kolby: Yahoo and other Fortune 500 companies pay hundreds of thousands of dollars to consult with him on exactly what he reveals in this episode. Kolby Kolibas details his “Digital Distribution” system for taking 1 video and creating 23 unique pieces of content for the 5 major social platforms. Tips and Tricks for You and Your Business: The four pillars of business (8:28) The three major things in life that can change our mindset (11:35) Kolby walks us through a video and how he created 23 unique pieces of content (21:28) Quotable Moments: “It is your duty to share what you are going through right now.” “The highest level of respect anybody can ever pay you is giving you a dollar for anything you give.” Other Tidbits: Everyone’s life story is unique. If your journey can help one single person, is it worth sharing? Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Colin: Colin Wayne has built a $30 Million business in the last 21 months. The crazy part is he is selling Steel pieces of art for different niches. 98% of his business comes from his use of funnels. Tips and Tricks for You and Your Business: Colin talks about how he scaled his business from 5,000 sq feet to over 100,000 sq ft in less than 24 months (16:00) The importance of retargeting (26:23) Other Tidbits: You can make money in a very select niche market as long as your marketing is on point. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Cowboy Ryan: Cowboy Ryan reveals what it took to get on Shark Tank but more importantly how he sold his product to Daymond John after all 5 Sharks had said NO and the producer asked him to leave. He also talks about what he has learned working with Billionaire, Daymond John. He breaks everything down to the 1 secret he has learned and now implements everywhere he goes that is launching his new franchise. He also explains how to do all of it without any tech skills. Tips and Tricks for You and Your Business: Cowboy Ryan talks about his journey on Shark Tank and what his end goal was (5:20) The Value of friendship (10:58) How Cowboy Ryan created his franchise (14:52) Quotable Moments: “The most valuable thing in business is friendship.” “Your net worth is your network.” Other Tidbits: If your customers become your friends, the “know like and trust” is there. The foundation to a successful business is to become friends with the people you want to work with. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Myles Clifford and Dave Woodward were in Phoenix and had 7 different Uber drivers in 24 hours. The lessons they learned apply to all businesses. You can use them in your business and also see the other business lessons you run into every day. Tips and Tricks for You and Your Business: Go through 7 lessons for Uber Drivers and apply it to your business. Quotable Moments: “If somebody insults you and your business, don’t go back and attack them – help them understand how they can use it correctly.” “Understand the numbers in your business.” Other Tidbits: Knowing your business and the numbers in your business are very important to success. Utilize tools specifically designed for your industry to help. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

ClickFunnels has had affiliate managers in the past but it was never a full time job. While your company is growing many people wear a lot of different hats. The key to growth is continuing to build and foster the relationships that got you where you are while simultaneously reaching out to create new ones. This has been one of the keys to our success, Russell calls it the Dream 100. Recently we found just the right person we could bring on to nurture and build relationships as a full time position. Join Dave and Miles as they detail what to look for in a relationship manager. Tips and Tricks for You and Your Business: What a relationship manager can do for you and your business (5:50) Dave gives an example of how marketing integration (8:14) Quotable Moments: “Long term growth comes from marketing integration partners.” “How do you establish deeper relationships?” Other Tidbits: Culture is built on relationships and is the key to helping grow your business. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Sean: Sean Briscombe learned as an Olympic diver for the US team the importance of modeling. As a “Dellionaire” he saw fortunes created and lost in a short period of time. He now uses his skills to help others understand the rule of 97 and the importance it plays in helping them fund their passions. Tips and Tricks for You and Your Business: Tips to use their tax dollars legally to fund passion projects (17:13) The Rule of 97 (18:00) Examples of people who give back through their business in a meaningful way (20:45) Ways to use ClickFunnels as a financial planner (23:00) Quotable Moments: “What I learned through that whole life of being an athlete at that level was how to model people.” “You almost have to make a commitment first just to get enough courage just to take the first step.” Other Tidbits: Passion is so important in life. Utilizing tax laws to reinvest into things we are passionate about is a great way to give back to the community. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to AJ: AJ has ridden the entrepreneurial roller coaster through a couple of different industries. He found drop shipping in 2014 to be a saving grace to get him out of a terrible situation. Since then he has gone on to become one of ClickFunnels 2 Comma Club Winners. He did it in less than 5 months. Now with a business having done over 1 million dollars he is faced with new challenges. He details what he is doing now and how he is scaling his high ticket sales. He shows how he turned what appeared to be a webinar gone bad into a 6 figure webinar with only 5 sales. Tips and Tricks for You and Your Business: AJ talks about building his A Team (8:15) Tips on scaling your business (12:30) Price points that work (15:18) Tips on selling high tickets (23:52) Quotable Moments: “More money more problems.” “As an entrepreneur you expect people to have the same drive and ambition as you do.” “People respond to the price point positively, only if they like you.” Other Tidbits: If there is no emotional connection, they aren’t going to buy. You always have to give 100 percent, even if you only have one person on your webinar. Having different webinars for core products and high ticket products is important. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Dave Woodward details what he learned recently from a conversation with Russell Brunson about what Dave calls the “Marketing Trifecta” The first piece is the hook. This critical piece is frequently overlooked. Yet it can make up for a lot of other weaknesses in your marketing. Dave gives examples of great hooks and those that don’t work. As you implement the “trifecta” into your business you can go from startup to 6, 7 and even 8 figures if you get this done right. Tips and Tricks for You and Your Business The Marketing Trifecta’s components (1:00) The Hook (4:43) Quotable Moments: “Sometimes, the hook is the journey – what you are going through.” Other Tidbits: Price doesn’t matter as long as you have the marketing trifecta correct. You can make a lot more money on the same product someone else has as long as it is done correctly. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Entrepreneurial overwhelm and feeling like you have to do everything kills productivity. Dave details what he learned from James P. Friel about the “4 Ds to Productivity.” These are simple tools you can quickly implement into your daily business life to get the most out of your day and to actually get the right things done. The 4 D’s Do – Identify the things you should be doing and do those things Delete – As much as possible Defer – Not everything is urgent or important Delegate – Learn to delegate Quotable Moments: “You can’t eat the whole elephant in one bite, but you can eat the whole elephant one bite at a time.” “You have to learn to say no.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Laura: Laura Egocheaga got burned by an affiliate Ponzi scheme at the age of 17. She wanted to be a successful internet entrepreneur and continued to fight through frustration and discouragement by focusing on learning. She soon learned to code, to do SEO and Google Adwords. She started her own agency only to find out she was good at what she did but couldn’t sell. So she closed down her agency and sold cars for 6 months. After learning to sell she opened another agency and has had success in the Med Spa industry. She reveals how she gets clients and the funnel she uses to get them on the phone and what you can do to get more clients. Tips and Tricks for You and Your Business: Laura went from Selling Cars to working with doctors driving facebook traffic (6:00) Learn about Laura’s funnel (7:30) Tips to increase your closing ratio (12:00) Quotable Moments: “Sales is what seems to scare people the most.” “Don’t be afraid to ask for the money.” Other Tidbits: It feels good to help a community you care deeply about. When you feel passionate about what you do, you have a moral obligation to sell it. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Funnel Hacking Live is more like a family reunion. The keys to creating a successful live event. Why live events need to be treated like a symphony and orchestrating the event is more important than you ever thought. How to unify your live event before the end of Day 1. Tips and Tricks for You and Your Business: Understanding the importance of live events (1:00) Orchestrating your event to favor the attendees (4:30) Quotable Moments: “We can never lose the family feeling.” “Our event is more about trying to help people connect with others who are having success.” Other Tidbits: Taking a look at your business to find out if there is a way to incorporate a live event is highly recommended. Finding a charitable cause helps unify your group and helps build your culture. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Stephen: Stephen Mesa worked for Free for 18 months learning how to generate 200X returns on ad spend. His skills landed him an opportunity to work with a leading Stem Cell doctor. He reveals what he did to survive and pay the bills and how to go from working for Free to getting paid. He now has others wanting their “Stephen” to do what he does. Stephen details the steps he took and what you can do to go from working in a fast food restaurant to becoming a high demand marketer. Tips and Tricks for You and Your Business: How to keep going when you want to quit (4:46) Learning the ROI of working for free and making the transition from working from free to paid (6:00) Learn the tools Stephen uses to gather his leads (8:51) Tips and tricks to fill a small mastermind seminar (9:21) Quotable Moments: “The value of not being afraid to work for free.” “Leads have a lifetime value.” Other Tidbits: Becoming a successful entrepreneur usually takes hard work and more times than not, requires you to work for free. How you use your time in building your market knowledge is one of the major keys to success. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Funnel Hacking Live 2018 brought together over 3,000 entrepreneurs. Dave talks about ClickFunnels mission to create entrepreneurial freedom by giving the tools and education that will also help create the vision to impact the world. He also shares the international impact of entrepreneurs and how important your focus is. Tips and Tricks for You and Your Business: The three things that ClickFunnels does for people (2:15) The importance of tithing (5:45) The freedom of being an entrepreneur (11:30) Quotable Moments: “What impact are you going to have in the world?” Other Tidbits: Being an entrepreneur creates so much freedom. It’s about having an impact on more people than just yourself. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

After Funnel Hacking LIVE 2018 Dave took his family to Moab, UT for Spring Break and the Annual Jeep Safari. Rock Crawling, Hell’s Revenge and Hell’s Gate taught him 7 different Business lessons that he shares the details with you here and how they can help you build your business. Tips and Tricks for You and Your Business: The power of who you know and the power of your network (3:55) Understanding the importance of communication (8:35) The importance of confidence (15:09) The importance of teamwork (17:25) Quotable Moments: “You have to stay committed.” “If you go with people who can see what you can’t see, your success will be a million times greater.” Other Tidbits: Sometimes disconnecting yourself from your day to day life and getting out in nature helps to reground you. It is a great trick to bring motivation and new ideas into your personal life and your work life. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

“Learn the value of digging your well before you’re thirsty” Would you attend dinner on a yacht with the most successful people in the marketing industry? At Traffic and Conversion this year, Pete Vargas and Keith Yachey hosted one of the most exclusive dinner parties San Diego has seen. Find out some of the great things Dave took away from this dinner about networking and value exchanging. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

“You are your product” James Barbour is the world’s leading “Actor-preneur” and has been mastering his craft for over 35 years. He helps others pursue their dreams and passions without having to be a “starving actor”. James sells out concerts in less than 20 minutes. He talks about the simplicity of his funnel at yourstarpower.com and how he uses it to capture leads. “Action creates traction” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

“Find the right WHO” In today’s world you have massive search engines to go out and learn to do what you want to do. But is learning how to do everything in your business the best use of your time? Trying to do everything yourself, slows down the process. When you focus on the who not the how, a business can scale really fast. Learn the steps to implement this in your business to scale it to the next level. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Jeff: Jeff left a Fortune 100 company to run his own business because of his skillset. He is one of the nations top project managers. Learn his three steps to hiring and managing virtual teams and the software resources he prefers to use. Tips and Tricks for You and Your Business: Three tips in how to manage a virtual team and get results without micromanaging (9:55) Learn what a “Freedom Recipe” is (13:35) The many roles of Virtual Assistants (19:40) The four categories Jeff uses to separate out his business (20:00) Quotable Moments: “You can hire anyone in the world with amazing skill sets and not be bound by the people in your local vicinity.” “How much is your time worth before you pay someone else to do this for you?” Other Tidbits: Leveraging other people’s time to help get your stuff done faster and more efficiently is so important in project management. Having a clear vision of your company is very important in helping you to create your freedom recipes. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

“Life is all about experiences” Grant Cardone had over 9,000 people at his 2nd annual 10X Growth Con in Las Vegas. Russell Brunson spoke from stage and his $3 Million in 90 minutes has become a legend. In this episode, Dave talks about how investing in yourself and investing in others will help bring you to the next level. Quotable Moments: “When you pay for things, you actually get more out of it.” – People who get things for free, typically never do anything with the content they received. “Those people who spend the most, get the most.” – If you are struggling trying to sell something at a certain price point, it is probably because you have never paid that price point. “If you play your cards right, you could find yourself in a situation among some of the most powerful people in your industry.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Nick: 5 Time Emmy award winning producer and direction, Nick has filmed over 60 documentaries. Learn how this master storyteller uses his experiences and stories to fund his movies. Tips and Tricks for You and Your Business: Mastering the art of connecting people (9:23) Nick and Dave talk about Operation Underground Railroad (13:15) What is story-selling? (14:00) Quotable Moments: “It’s obviously much more fun achieving what you want to achieve along with others.” “It’s way easier to get what you want if you give other people what they want.” Other Tidbits: When you can connect with people, it becomes much easier to sell your ideas to them. Using your life experiences along with others life goals, developing relationships becomes easy. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Alex: Alex Moscow is a leading expert for coaches who want to work with high end clients. He overcame his stuttering and fear of public speaking and now works with entrepreneurs to run high impact events. He shows how to run retreats with 6-16 People and Walk Away with $6-Figures+ in 3 days. He breaks down the steps he uses to fill events. His funnel is unlike anything you may be used to seeing. He takes you step by step through his process of how he generated over 1200 percent return on his marketing dollars. Tips and Tricks for You and Your Business: Alex talks about self-help and how he overcame his childhood stuttering problem (1:50) How to create a small group 3 day retreat and walk away with six figures (4:00) Formatting your event (7:05) Split testing coaching programs (19:30) Onboarding process for small groups (20:30) Quotable Moments: “The only way to help your clients…is over a long term relationship.” “Getting results come down to onboarding.” Other Tidbits: You don’t need to fill a room with hundreds of people in a seminar to make money. Sometimes smaller, more intimate groups flow better than speaking to large groups. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

“Karma is real…The universe hates a vacuum” Learn the Do’s and Don’t of networking and building your Dream 100 from Dave Woodward’s personal experiences. He reveals what works and what doesn’t with networking. The Dream 100 is a value exchange. It can’t be about what is in it for you, it’s about what is in it for them. It’s not just a pitch, it’s a courtship. Here are few do’s and don’ts Dave talks about when courting: Don’t Don’t Stalk People! Don’t make your first package mailing all about you. When you are connecting other people, it can’t be about you. Do’s Send your dream 100 packets that offer something of value Find out what is important to the other person How can you give? What types of things can you do to provide value to specific people If you play your cards right, you could find yourself in a situation among some of the most powerful people in your industry. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Alex: Host of Momentum Podcast, and creator of the Billionaire Code, Alex Charfen talks about the only way a business owner or entrepreneur can create real leverage in their business. Tips and Tricks for You and Your Business: Team Building Tips (4:00) What you need to look at when you are just starting out building a team (6:30) Questions you should be asking yourself when growing your business (8:00) Breaking down a time study (14:40) Finding your “Super Bowl “Hall of Fame” (18:40) Quotable Moments: “Entrepreneurs all want to make a massive impact on the universe.” “Identify the things in your business that you don’t need to do anymore that you can outsource to somebody.” “If you don’t have an executive assistant, then you are one.” Other Tidbits: Being accountable for your time and knowing where your time is spent is key. Time studies should be done every 90 days to optimize time usage. Finding your weaknesses is the only way you are going to grow. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Ethan: Founder of Opesta a Facebook Messenging platform, Ethan Sigmon has years of experience running Facebook ads for people like John Lee Dumas and SumoMe. He is now leading the way on how to use Messenger to connect with your customers better than AI can. He reveals the tactics and tools he is using to understand and work with his clients and prospects through “behavioral segmentation”. Tips and Tricks for You and Your Business: What not to do when using AI in Messenger (4:25) How to do segmentation marketing (7:05) Two types of segmentation (10:00) Quotable Moments: “Look at this as Messenger Marketing Automation.” Other Tidbits: Chat bots have come a long way, but we are still not to the point of having a conversation completely automated. Integrate Messenger Marketing Automation with a personal to help build a lasting relationship with your clients. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Spencer Mecham is one of ClickFunnels top Dream Car Winners. As an affiliate his dream car is paid for by ClickFunnels. He reveals what he has done without having a list and not making any money as an affiliate for others for over a year to now making his full time 6 figure income as an affiliate. He breaks down the steps he would use to do it all over again and gives free resources and coaching to help you do the same thing. Why Dave Decided to talk to Spencer: Spencer is a ClickFunnels Dream Car Winner and makes a six figure income as an affiliate. He provides resources and coaching to teach you how to stand out in affiliate marketing. Tips and Tricks for You and Your Business: How to be successful in promoting affiliate programs (5:38) Spencer talks about what he did to become one of the Top Affiliates for the Expert Secrets (9:07) Resources to help you have success on affiliate marketing (11:30) Quotable Moments: “I love when you are gaming our system.” “Affiliate marketing is no different than any other business, it is a business by itself.” “As you are looking at ways you can change your life, one of the most important ways is by having passive income.” Other Tidbits: Affiliate marketing is all about being unique and setting yourself apart from everyone else out there. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Jakob Michaelis has an online agency business. He shows how he creates and sells funnels to offline businesses or those who only have a website. He has 3 steps to helping his clients build their businesses. If you want to make money by selling funnels to businesses Jakob’s episode will give you the steps you need. Why Dave Decided to talk to Jakob: As an online agency business owner, Jakob talks about how he creates and sells funnels to businesses who are offline or only have a website. There are three steps he uses to help his clients build their business. Tips and Tricks for You and Your Business: Learn what a funnel is (1:17) Price structuring funnel sales (12:57) Price structure for continuity (19:00) Quotable Moments: “10 Years ago a website by itself, would have been sufficient.” “I stay much more involved in a relationship with a client – their goals become my goals.” Other Tidbits: Having a website for your business won’t make you money unless you are driving traffic to that website. This is where most business owners lack experience. Having someone who specializes in driving traffic to your business is crucial. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Scott: Scott Marshall shys away from the popular belief that automated webinars are better than live. By getting people to pay him to be on the webinar, he is able to increase his conversions. Tips and Tricks for You and Your Business: Learn strategies to get people to pay you upfront (5:05) How should a live webinar run? (8:20) Lear about cost to webinar and back end sales (10:15) Quotable Moments: “The hardest dollar to get is the first dollar online.” Other Tidbits: Hosting live webinars or automated ones are not only personal preference. Knowing your market and what kind of webinar sales work best is key. Does you client base require the personal touch? Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Raul: After spending 18 years traveling from events building his network, when he reached a point where he was missing his family. He realized that there had to be a better way to build his network by qualifying people better. Tips and Tricks for You and Your Business: Raul talks about how he was introduced to ClickFunnels in 2014 (4:00) Raul talks about how he builds his community (8:00) Learn where in the life cycle of your client where you fit in to help them best (11:00) Raul talks about a coaching experience he had with a group of millennials (14:00) Quotable Moments: “Keep it simple.” “In the coaching business you have to be careful because you are not only taking their money, you are taking their energy.” “A lot of entrepreneurs, we don’t take the time to “nitch” our market.” “It’s your choice whether you are going to progress or stay in the same place.” Other Tidbits: Make sure you are asking the right questions when you are scaling your business. You want to work with people who mesh well with you. Being selective when building your community is important. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to Ross: In one year Ross added 50 clients to his agency in addition to teaching 400 people how to add clients to their agency. His unconventional building business strategy can work in many types of businesses. Tips and Tricks for You and Your Business: Ross talks about some of the things he’s done to get his agency to where it is at over the last year (6:30) Ross explains how offering trials works for him (7:00) Ross talks about the five tiers of the book Challenger Sale (9:10) Quotable Moments: “I was at the top of my pride cycle and it sunk me into so much debt.” “When you exchange your time for money, you always lose.” “What got you where you are, won’t get you where you want to go.” “I don’t want to be at the top of my game because when I’m at the top of my game, it means that I’m on my way down.” Other Tidbits: Working for free through giving trials is one of the best ways to hook your clients. Once they have your product, or have experienced your product, they aren’t going to want to give it up. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Talked to Molly: Molly is a boudoir photographer who did live webinars until she reached a million dollars. She is part of the winner’s circle. She had 81 cents to her name when she dropped out of college and started to focus solely on photography and eventually developed her niche to boudoir photography, making six figures. Tips and Tricks for your Business: Molly talks about tips that she’s used in her business that works well. (8:56) Molly talks about how ManyChat works for her on her landing page. (10:23) Molly talks about where her business is going in the next year by using click funnels. (17:22) Quotable Moments: “We Like to Empower Women.” “I’ve never been a cookie cutter type person.” “I didn’t even know about Russell or click funnels or anything until I went to Funnel Hacking live in 2017 and we’ve 3x’ed our business is going to that event.” Other Tidbits: You don’t have to have a broad market to make money. You can focus on a niche market and dominate it. You’re market strategy means everything. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to talk to John: John works about 17 hours a week and the only thing he does is tell people what to do. John is the founder of onlinejobs.ph (Ph standing for Philippines) Onlinejobs.ph is an online marketplace that allows employers to view resumes and qualifications of virtual assistants located in the Philippines. Through outsourcing work to virtual assistants, John talks about how to buy your time back so that you are not bogged down with tasks that can be done by other people. Tips and Tricks for You and Your Business: What are some of the con’s of hiring freelancers? (4:25) John talks about his first hire and why it’s important to hire someone to do something you already know how to do. (6:45) John talks about some recruiting tips that he uses (14:00) We learn the different things that can and cannot be outsourced (18:36) Quotable Moments: “No matter where you are in your career, your business, and your life – the most important thing is your time.” “How do you recruit someone who doesn’t suck?” “You CAN invest in this relationship because they are going to give you time back.” Other Tidbits: Anything that can be done online can be outsourced. Hiring someone to do something you already know how to do is the first step in buying your time back. Find someone to help you so that you can work on your business instead of in your business. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Kim: Kim Barrett is one of ClickFunnels’ Two Comma Club Winners. Kim is amazing at monetizing multiple sales paths with the same lead through one funnel. Kim’s use of the thank you page and new opt in strategies have helped him earn the coveted 2 Comma Club award. More importantly it has helped him build a very successful business providing Done For You Marketing Services. Whether you are looking to scale or looking for a funnel to hack to get in the business of serving clients you will love what Kim presents. Tips and Tricks for You and Your Business: Systems results in scaling up and passed that $1,000,000 bench mark. (3:39) Who should we hire to lower the energy we put into tasks that aren’t compatible with our skill sets and focus more on what we’re good at? (5:32) How can all of us maximize our clients through our funnels? (8:14) Kim was able to get sales BEFORE the webinar started through the sales letter he used (12:35) Our “Thank You” Pages are really hot real estate for driving up our ability to influence others around us. (17:36) Calling is for the winners according to Kim Barrett. (20:20) Quotable Moments: “You can’t past that next level which is that $750K and towards the $1,000,000 unless you have a system across all of your businesses. And this is not just from the marketing standpoint but you need to develop systems to each of those new levels and new heights.” “I think that’s the way true brilliance and true expertise lie is when you can make things simple to understand and your confident in what you do.” “When people show us funnels and especially when we see their campaigns and stuff, they don’t give people the option to take the next step. Like well if I opt-in for something, generally speaking, I want to get an outcome. I don’t go around opting in just for fun.” “That ‘Thank You’ Page for us is one of the most expensive pieces of real estate to just disregard.” Other Tidbits: There’s more than one way to skin a cat as many of us have all heard, and hopefully don’t have too much personal experience with. This concept really applies to Kim as he came to find out when it came to webinars. He saw that his skill wasn’t selling to people over the video as most extroverted people are. He instead saw that he was best at selling to people over the phone. As he realized this he began to change his model of webinars to get as many people to buy in before the webinar even started. He got this idea from his realization that he was the kind ideal target of the webinar. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview RL Adams: RL (Rob) Adams has become the go to SEO article writing king for anyone he needs to get ranked. He lost his business 10 months ago. Yet because of his SEO and writing skill set he was able to become the “go to guy” for all of the major marketers in the world. He has literally worked for free providing massive value for the people he wanted to get to know. His dream 100 strategy has more than paid off and now he has deep business relationships that will help him build his next billion-dollar business. He reveals the 3 SEO tips to getting articles ranked. Tips and Tricks for Your Business: The importance and value RL found while working for free. (3:16) Rob gives us his top 3 tips of building SEO in your articles. (10:25) You have to treat SEO like it’s 4th down with seconds left on the clock, go long(form). (11:18) We hear about how to cover our articles with information worthy copy to amp them up. (14:26) Quotable Moments: “I’m totally introverted, I’m like Russell. I would rather be in my room typing away on my computer.” “They were the guys that I was just like ‘Hey you guys so good at what you do. I just want to learn’. Like I sucked at marketing a long time ago. I’m great at software and I’m great at systems but I sucked at marketing. I was like ‘Please teach me!'” “You have GOT to be willing to work for free if you want to play with the big boys.” Other Tidbits: RL Adams has written some 100 articles for top name marketers and has built a relationship with them. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Decided to Talk about Our Vulnerabilities: People buy on emotion. This requires you to connect with your audience. There is no better way than by being vulnerable. But “How Vulnerable”? There is a fine line from being authentically vulnerable and being vulnerable only to sell. People can see right through this and it can hurt you more than help you. Dave reveals an example of where being totally vulnerable actually connected with the audience and helped sell over 50,000 copies of an E-book in less than 5 months. Tips and Tricks for You and Your Business: Natalie, a good friend of Dave’s, is a prime example of using your vulnerabilities in marketing. (1:32) Dave gives us an example of vulnerability from his own life to help us all see how it correlates to our own marketing (7:34) We learn that what you might perceive as a hindrance is an opportunity to explore for others. (11:16) Quotable Moments: “The fascinating thing to me is the massive amount of success she had because she connected so pure, and so raw, and so vulnerable. “ “I see a lot of people who use vulnerability as a power tool to almost take advantage of people. That’s not what I’m talking about here. This vulnerability is how you truly feel” “This wheelchair wasn’t a symbol of limitation. It was a symbol of freedom.” Other Tidbits: Vulnerability lets people know your real, so it better be real. There is nothing that will hurt your business and credibility in the industry than presenting yourself as someone you’re really not. If you truly want to help those in your influence, then you need to show them how the product has helped people like them. That person can potentially even be you. When we allow ourselves to become vulnerable with our audience we build a relationship with them. And what happens when you have a relationship with somebody? They trust you. With this trust your audience will be more willingly to confide in you and trust you with their testimonials. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Linh Trinh: Linh Trinh is a master at selling high ticket products. The best part is he sells them by creating undeniable truth. Basically, he helps the prospect realize what Linh is offering is the best way for them to get the results that they want. If you believe in what you sell you have a moral obligation to be the best and do whatever it takes to help others. Linh reveals his secrets to helping 1,000s of people get what they want and shows you how you can to. Tips and Tricks for You and Your Business: Linh’s weapon of choice is the webinar funnel for his clients, and his delivery system for it had to change. (3:57) Linh has helped us see the importance of proposing “undeniable truths”. (7:26) We can get our customers to see that they are in pain without our solution, the next step is helping them see the possibility of relief we have to give them. (10:00) Once we show our audience their pain and possibility they are ready to remember how no one has helped them yet and that this is their problem. (12:23) DON’T SELL FEATURES TO YOUR AUDIENCE. (14:42) Linh emphatically lets us in on if we want to provide true value to our community we need to charge the price that will allow us to provide it. (17:59) Quotable Moments: “When you offer something for free, people don’t value your time. So, what would happen is I would have 3 or 4 of my coaches just waiting around having appointments booked. And they would sit around all day just waiting for people.” “The really specific questions allow them to visualize the scenario and then allows them to answer the question.” “The whole coaching process begins even before the coaching begins, it begins at the sales call. The sales call in itself is a ‘breakthrough call’.” Other Tidbits: Linh doesn’t sell features that come with his services, his logic is that when you talk about all of the features your product includes it more often causes uncertainty than persuasion. Links Mentioned by Dave and Linh: FunnelHackingLive.com Online Trainers Podcast LinhTrinh.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Lisa Sasevich: Lisa has been creating irresistible offers for decades. These offers have helped her sell over $40 million of her own products and services from home with 2 toddlers in tow. This skill has also helped her business become an Inc 500 fastest growing privately held company. She details her 3 components to the perfect irresistible offer and how you can use them in your business. You can even use them to help raise your kids. Tips and Tricks for You and Your Business: All the activities that you are doing (book launches, genius networks, posts, etc.) might not combine to make the ‘irresistible Offer’. (2:32) Lisa gives us a taste of the ‘Irresistible Offer’ by using the tactics on us so we are able to see how we are in need of her services to better our own industries. (7:04) We get to hear about the importance of the timing of our offers to make them appear so irresistible. (10:30) You have a moral obligation to extend an offer to your audience according to Lisa. (12:16) Do you really want to do the heavy lifting for your competition? (14:40) Lisa got focused enough to extend an irresistible offer and lets us know how to follow in her footsteps. (18:22) Lisa gives us three components our offers need to have. (24:45) We need to make our time feel genuine. (31:53) Quotable Moments: “…like they’re doing all the activities that they’re supposed to do, but it’s just not all designed to lead to that irresistible offer.” “You kind of feel like you’re in motion but you’re really just jumping up and down. When you add your offer then you’re going forward. So, it’s about all of the stuff you’re doing, and not stopping them, but when you add this focus it makes it pay.” “People are so passionate about their mission yet so scared to sell. Yet it’s not a sell when you have something of true value that you want to give to people.” “That is where you’re building that funnel, you’re selling something online, I believe you are doing 80% of the work for 20% of the profits. You add that live event, have that lead to a high ticket irresistible offer, you’ll be doing 20% of the work for 80% of the profits.” Other Tidbits: Dave gives Lisa major kudos for all that she has done. Not only in the realm of business though, Lisa has also left an impact on the home front as well with raising two toddlers as a single mom. Lisa emphatically relays the importance of not overwhelming your audience. Your product might be extraordinarily simple yet have multiple opportunities for going deeper into complexities. If this is the case, then let your audience know that after they buy into your product. If they only need to find out something basic, give them their answer and if they want to let their imagination run wild after that then you can present them with that opportunity. Dave and Lisa have gotten to the point where one sale doesn’t move a mountain the way it used to, however changing a life means all the world to them. The first section of this is a very prevalent truth to some of your audiences. Is the second as prevalently known to your audience? Do you feel genuine excitement when your product truly changes someone’s life? Links Mentioned by Dave and Lisa: The Irresistible Offer Blueprint Lisa’s Podcast “Boost Your Life and Sales with Lisa Sasevich” Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about Permission: Do you require permission to be successful? Most do! Many people struggle with the baggage of life and look to others to give them the permission to be successful. Dave Woodward details the personal experiences most go through to become successful. As a marketer, it is your job and responsibility to provide the “freedom” your clients, prospects and followers are looking for. Tips and Tricks for You and Your Business: Permission, giving it to yourself and getting it from others. (1:56) The rush of one level of permission. (4:18) The people you market to want you to give them permission to succeed. (5:02) Dave Woodward gives you permission to be successful. (7:02) Quotable Moments: “All of a sudden these doubts and these thoughts are beginning to weigh me down. It is crazy how I’m allowing this one man, who doesn’t even know me at all, to control my thoughts and my emotions.” “It was funny, I was having this conversation with [Russel] and he says, ‘It’s fascinating these people pay me $25,000 a year and sometimes a lot of them just want me to give them permission to be successful.’” “We go through this crazy paradox of you want permission but you don’t really need permission.” Links Mentioned by Dave: [email protected] Get in touch with Dave about the topics you want Dave to discuss and the people you feel he should interview Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: Julie Stoian gives you the tips and tricks of how to grow an engaged Facebook Group. Engagement is the key to growing a group organically. Julie details 5 things she does to help grow her group and what we are doing to grow ClickFunnels Facebook group as well. Tips and Tricks for Your Business: Julie defines for us how we can tell if our Facebook group really is engaged. (1:49) The concept of Timed Content. (2:25) Julie recommends that we become friends with our community and gives some examples (3:24) Julie occasionally allows her own clientele to promote within her thread, something she recommends for us (5:00) Julie breaks the news to us that we no longer can have “Entrepreneurial Groups”, ours need to have a purpose. (8:02) Quotable Moments: “Speed is the name of the game when it comes to engagement.” “People like to join groups for the networking. If you give them a little spot, that’s controlled, where they can promote it helps the engagement, it helps the group, and it also helps them feel like there’s opportunity there.” “A lot of people have groups because they just want to sell to them. Like you can sell to them but make sure they have another incentive to be there.” Other Tidbits: When you go on Facebook you can find plenty of red oceans in the “entrepreneurial group” sections, you need to carve out a different niche there. If you are selling coaching to help people improve their business or even selling simple products it is detrimental to your time and energy to be in those red oceans. Carve yourself out a blue, underappreciated, or even brand knew section to help expand your reach to its full capacity. Links Mentioned by Dave and Julie: Facebook.com/groups/clickfunnels FunnelHackingLive.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Josef Rakich: Josef Rakich and Ken Brickley generated over $1.6 million in less than 10 months in a hyper competitive niche. They sell meal plans and fitness training programs in what most would consider to be a ‘red ocean’ environment. They reveal the secret to being able to bounce back from a declining business to now being able to sell worldwide. Their tips and secrets can help you no matter what you are selling. Tips and Tricks for You and Your Business: Josef and Ken let us in to how they automated their fitness company to increase their ability to help others (4:43) Josef goes further into how you can clear up a “Blue Ocean” for yourself in what was previously conceived as a “Red Ocean”. (7:08) Staying dominant in the SnapChat realm through your stories. (9:16) We learn that Josef and Ken rarely sell their full service initially. (12:30) After their clients have opted in their next step in the funnel is to help them understand the price point. (16:46) We need to build our stories before we extend our offers. (22:41) Always remember that each social media platform vibrates at a different frequency for you to match. (26:32) Quotable Moments: “That’s why we created some software that allows us to take everything into consideration to still produce the perfect workout plan, the perfect meal plan for all of my clients as if I was to personally write them out each one.” “Nothing closes better than a story format.” “Something like that story format, it gets that message to them simply and clearly and they can understand. It’s not too long, not too detailed but it gets them exactly the message we want to give them.” Other Tidbits: Josef left the Personal Training circle because it wasn’t scalable. Links Mentioned by Dave, Josef, and Ken: JosefRakichFitness.com https://get.macroactive.io/macroactive  Meal Plan Software that Josef gives to his clients Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about What We Sell: Dave Woodward wants to lay out the details for the pros and cons to the types of products that sell best. He reveals secrets successful marketers use to sell products as experiences and what you can do to have similar success. Tips and Tricks for Your Business: Selling a product that is purely commodity vs. an experience. (2:08) Changing your marketing standpoint from commodity to experience. (4:42) When you look at successful people, they sell experiences (8:00) Quotable Moments: “Unfortunately for most of us that are in marketing we end up going the exact opposite direction. Our product becomes very price-sensitive, very commoditized.” “But once you start bundling it with different products and services where someone no longer compare it to other water bottles. It now becomes an experience that the person is going to get along with that.” “Even though you’re selling a product or a commodity you can still have an experience. Try to find different ways of creating it, most of it is through your marketing.” Other Tidbits: Dave loves ice cream, his wife loves Lu Lu Lemon. Links Mentioned by Dave: FunnelHackingLive.com/get-your-ticket-now FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: I get asked all of the time how to launch a funnel if I don’t have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap. Tips and Tricks for You and Your Business: Traction Marketing, it’s kind of awesome guys. (0:58) Dave and Julie stress the difference between a gift between a gift and a bribe. (4:54) SEO, Search Engine Optimization, is still something you can do and Julie breaks it down for us. (8:10) Quotable Moments: “Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there’s your ‘Wallbait’ sitting right there.” “If you don’t have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you’re reaching out to.” “Again, it’s about delivering content that the platform, and the people on that platform, actually like.” Other Tidbits of the Podcast: There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave’s favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel’s time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn’t see any reason to associate with someone who would have such an entitled persona. Links Mentioned by Dave: FunnelHackingLive.com Come see Julie in Atlanta March 23rd and 24th and ask her your questions as she hosts one of our Round Tables! Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to do this Podcast by Himself: Dave Woodward wants to discuss with us his own entrepreneurial experiences and then relates them to the pain each of us experience as entrepreneurs. He gives 3 secrets to his success and that of others who have fought the solo-preneur battles and come out on top. Key Points in Dave’s Podcast: When your doctor tells you back surgery, although your worst nightmare, is an unavoidable prospect what do you do? (3:08) We’re all by ourselves as entrepreneurs most of the time, but we don’t need to have every hat resting on our head. (6:04) If you work alone as a solopreneur and you’re not going to masterminds you’re not living your full potential. (6:51) As an entrepreneur, there are an endless number of things that provide value to you. (9:40) Asking for help is never a sign of weakness but it assuredly will help stimulate growth in your business. (10:24) Quotable Moments: “I just want to let you know that there is nothing wrong with reaching out for help.” “Find out what area do you need the most help with this year and focus on that one need and join a coaching program or mastermind for that.” “Don’t wait until things get so bad that you literally have to have surgery in your business where you have to cut things off and go with something super drastic.” Other Tidbits of the Podcast: Dave doesn’t like to divulge a lot about himself, but through talking with a personal coach of his he felt opening up about his past experiences would have potential with helping others know they can be successful as well. Dave is a believer in capitalism. He’s fanatic about the fact that small businesses have the potential to rule the world. Links Mentioned by Dave: Alex Charfen’s Momentum Podcast FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Josh Ryan: Josh Ryan lives in New Zealand. At the age of 15 he started playing around with Instagram. 3 years later he now has millions of followers. He details the steps he uses to gain engaged followers and how he uses Instagram for his personal business and now for his clients. His steps are things you can use to build an engaged following on Instagram. Tips and Tricks for You and Your Business: The definition of engagement through Instagram. (3:02) Working out how you can get more engagement on Instagram through a Call to Action. (5:05) Dave and Josh discuss the vitality of using your Instagram Stories for connecting to your audience. (6:07) How can you use Instagram, an algorithm solely based around pictures and short videos, to sell products and grow your business? (8:15) We need to warm up our audiences on Instagram so they will spend their time and money on us (9:18) Quotable Moments: “Starting again, I probably would’ve built it more around me because it’s just so much more powerful and impactful.” “It’s much easier to sell if you build a big audience on Instagram then take it to a Facebook group. That’s what I’ve tested most recently and it’s pretty powerful stuff.” Links Mentioned by Dave and Josh: Josh Ryan’s Instagram InstaMasteryAcademy.co/Academy Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: ClickFunnels is one of Zapier’s top ten fastest growing apps. Zapier now has over 1,000 apps. In this episode Julie Stoian shows you step by step how to how to use Zapier and ClickFunnels together to make you more productive. Here are 3 of the Zaps she walks you through: 1). Inviting People Into Your Facebook Group After They Buy a Course 2). Create New Sales Pipeline in Trello When Leads Come In 3). Following up with Attempted Failed Purchases. This was recorded on a Facebook Live and you can find the video on our FunnelHacker.TV YouTube channel. Tips and Tricks You can Use in Your Own Business: Julie lets us in on how Zapier can help us track the leads we get through ClickFunnels (5:16) Through combining Zappier and ClickFunnels Julie has found it easier to access lost payments (10:10) Julie answers questions from the audience (15:36) Dave and Julie dive into how you can automate your business through apps (17:00) Julie breaks down why integrating Zappier with ClickFunnels is so simple and beneficial (19:23) Webinar Integrations (21:54) The audience asks about zappier and ClickFunnels (24:00) Important Question: Is Zappier trustworthy? (28:56) Quotable Moments: “Pretty soon, developers are working on it, you’ll be able to push information into ClickFunnels instead of just out from it. So that’s coming out soon. Date to be determinined.” “If you take nothing away from this training except this one key point: if you have a new contact, a new purchase, or failed payment those are the three ways that ClickFunnels can send trigger information going out.” “The truth is that automation frees you up so that you can connect with your customers more and stop doing all of the little tasks that are getting in the way of your day.” Other Tidbits of the Podcast: Trello is the glue that holds CickFunnels’ productivity together, and Russel Brunson’s love affair of a software. Julie uses Zappier to send her texts every time she makes a sale. This way she has excuses to bust out into the happy dance throughout the day. Who doesn’t love a good reason to do a happy dance? Links Mentioned by Dave and Julie: Zappier.com Trello.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Tyler Shaule: Tyler is a 2 Comma Club award winner and the Executive Director of a Christian children’s summer camp in Canada, the best job in the world if you ask Tyler. But as his camp faced shrinking enrollment numbers he saw that moving marketing and registration online would be a good move for his business. The only problem was he didn’t know how to do it. He eventually found our ClickFunnels software and began applying the “offline” principles he was familiar with to drive up the online sales (about $1.12 million in 8 months) for camp sessions. Tyler has even been able to receive an award from a national fundraising association from his donation funnel. Not only has he found success in increasing the revenue for his summer camp, but other businesses have reached out to know how he did it. Since most of them are “offline” coaches and service he finds a lot of relatability to their struggles. Tyler has been able to help these new clients of his make the same trip he did to getting their own “online” clients. Now he has his own consulting business where he gets paid up to $10k per client. Almost forgot to mention this last part, 5 years ago he was a high school math teacher. Now what was your excuse for not following your dream again? Tips and Tricks You can Use in Your Own Business: From Math Teacher to Camp Director to Online Marketer (1:04) Tyler’s $1.2 million funnel logistics (4:29) Increasing retention when you only sell a week-long camp trip (8:41) Tyler Turned his “Free+Shipping” Funnel into a “Donor-Conversion” Funnel (14:06) Starting up a Camp-Marketing Consultancy when everyone wants to know how you’re doing well (17:36) Getting in contact with Tyler Shaule (19:38) Quotable Moments: “If I can do it with a summer camp in Canada, you can do it with anything.” “In our industry, the buyer’s journey is like 6 months to 8 months long. So, we kind of have to walk with them throughout that whole time.” “That’s what I want to do, I want to put that word out, encourage regular people like me to just jump in, and get ready for the success that can come when you have the right Mentors, the right tools, and the right mindset to just really get in there and do it.” Other Tidbits of the Podcast: As Tyler’s business relies on their ability to invoke trust in customers so they can see why it’s good for the kids to attend the camp and why it’s safe to leave their kids at this camp. He was able to solve this problem through the use of social media posting of other families. Links Mentioned by Dave and Tyler: FunnelHackingLive.com/get-your-ticket-now www.facebook.com/tyler.shaule Tyler Shaule’s Facebook FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about the Secrets of Emotional Connection: Recovering from recent back surgery has created a couple of learning opportunities for Dave. He reveals what Russell taught him about how to truly connect with your audience. He introduces the concepts of feel, felt, found and how they relate to the people you want to serve. He also dives in to how you can use the concept of emotional connection in your videos and sales copy to increase your connection with your audience. Tips and Tricks for You: Russel helped Dave realize the importance of breaking down your own walls in relationships inside and outside of business (1:30) Don’t give other people the impression that you only care for service-level relationships (2:46) Using “Feeling Words” (4:09) True Empathy (5:21) Selling people on emotion will backfire if you’ve built the emotion their feeling on misconceptions (7:17) Dave cares a ton about people yet struggles in how to correctly convey this to them (9:36) Quotable Moments: “One of the reasons that you’re struggling right now with trying to connect with more people in your stories is you never will let people know how you’re really feeling. You won’t allow yourself to let the walls down and be more vulnerable.” “It’s fun having Russel as a business partner but also as a dear friend. We’ve known each other for over a decade now and it allows us to just be like brothers sometimes.” Other Tidbits of the Podcast: Dave briefly touched on how Jason Fladlien broke down how he felt during one of Russel’s Webinars after he had already pitched to increase Russel’s sale rate and decrease the refund rate. Jason spent nearly an hour going over this and helping people resolve concerns before they even thought they had any to solidify their resolve of needing this product. After they had realized the need they had for the product, they were then able to earn back the money they spent twice as fast as before because of the emotional drive that they had also been sold on. Links Mentioned by Dave: [email protected] Dave’s Email FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: People are always asking me what they need to do to fix a funnel that is not working the way they thought it would. Julie Stoian outlines the steps that she uses on hers and her client’s funnels. Realize almost all funnels when you first create them do not work as well as they should. You will want to listen to this one a couple of times. There is also a transcript of this episode so you can print off the details. Tips and Tricks for Your Business: Your funnel can “break”. When it does, you’ve got to look at your numbers (1:21) Fixing copy (4:17) Sorry you have to hear this but you have to be willing to light a match to $1,000 for your funnel and ads (9:08) Know that if your front-end funnel breaks even or has some percentage of profit then that is a successful funnel (10:52) Change your funnels step by step and look at the numbers after each step (13:12) Quotable Moments: “If you’re just working on a $100 budget, it’s going to take a long time to generate the traffic to even determine if the funnel is working or not.” “I would say the very first thing you do is tweak the copy. And if you’re tweaking the copy so much that it sounds like a different offer then there’s information there.” “You have to be willing to spend $1,000 at least on a funnel and in ads. If you’re not willing to spend that then you’re not going to get enough numbers going through to see if it’s really working or not working.” Links Mentioned by Dave and Julie: FunnelScripts.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Bryant: Bryant Garvin has been running ads for over 12 years. He is the ads guy at "Purple"Where he spends more in a Day than what most companies spend in a month. He knows what he is talking about. He explains how to make partners out of your vendors. He reveals his strategy on using multiple networks to scale ads. He even discusses his top 3 hidden networks no one else is using. Tips and Tricks for Your Business: Bryant has realized over the years how overly obsessed people get on one advertising outlet (1:16) The price of focusing on one platform through looking at the cost to reach 1,000 people [CPM] (2:24) The scaling of Purple Mattress to be able to spend $50k/day on Facebook ads and remain profitable (4:38) Bryant breaks down why Youtube can be more valuable than Facebook for your videos (7:44) If you’re looking to migrate your videos to Youtube, Bryant has some words of advice (9:38) Brand lift is super helpful, luckily if you’re like us and have never heard of it Bryant gives us the low down (13:00) Other than YouTube and Facebook, Bryant has 15-16 other advertising channels going for his product (20:36) Quotable Moments: “They’ve gotten in trouble with putting all of their eggs in one basket. And, really, it’s about strategically growing across all platforms and becoming OMNIPRESENT.” “So we’re always looking for a unique place where everybody else isn’t playing where we can still reach the people we want without having to compete with everybody else.” “If you are stuck in one channel and that’s all you’re using to drive your revenue, something will happen eventually: and you will go out of business or close to it so you’ve got to diversify it.” Other Tidbits of the Podcast: Bryant Garvin and his company have helped Purple Mattress launch and become astronomically successful. You can tell just how successful they are by the amount of times you continually see their ads consistently on varying platforms. Although this podcast is not a plug for using Youtube for ads, Bryant brings up several great points as to how it’s underused. While Facebook’s ads have recently received a 117% increase, Youtube’s have remained stable for years. Bryant’s main wish to leave with all of us is for us not to all be “One Trick Ad Ponies”. If we all want to build a true brand then you need to be diverse. You need to be testing where your audience is to see where you should be pushing ads to. Once you see where your audience is you will then be able to see where you can afford to make efforts to expand your audience and reach. Links Mentioned by Dave and Bryant: itunes.apple.com/Stack-The-Odds Bryant Garvin’s Podcast adwords.google.com/Manager-Accounts How to manage your Google ads statistics Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: Julie Stoian reveals her Pinterest Secrets. Pinterest has become a search engine more than just a social media site. Julie provides step by step detail on how you can use Pinterest especially if you have a product or service that can be shown through images. You will be surprised at the marketing opportunity that exists on Pinterest. Tips and Tricks for Your Business: If your audience is comprised mostly of women then you can’t afford not to be on Pinterest (1:23) Not all of us have the eye for making things “Pinterest Worthy” but Julie has some tips for us to help up our game (3:49) Using GroupBoards to get more eyeballs to your Pins on Pinterest (6:46) GroupBoards have rules to follow, but they’re justifiable guidelines that you can follow and still generate traffic to your funnel (8:10) Getting in touch with Julie to get a jumpstart into the world of Pinterest (10:32) Quotable Moments: “Once you have that image and your template you can just all different kinds of bridge pages and you only need one funnel. You could have 50 different bridge pages if you want but you only need that one funnel. Then all you need is different pins and put them on Pinterest.” “Don’t get overwhelmed and think you have to become this massively cool blogger to get on Pinterest. All you have to do is make a couple of bridge pages and get on those group boards and you can start gaining momentum.” “Along with you image being very beautiful you need to make sure your description is very keyword dense. Think about it like you would from an SEO perspective.” Other Tidbits of the Podcast: Dave comes forth with the fact that he’s not the most artsy person in the world. Links Mentioned by Dave and Julie: Pixabay.com Free Stock Images you can use on Pinterest Canva.com Graphic Design Software you can use for Pinterest Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Share about his time at Genius Network: Dave Woodward attended Joe Polish’s Genius Network November 2017. Here he shares the value bombs he learned in the 2 days he was there. Tips and Tricks for Your Business: You can’t read the label of the jar that you’re in so you’ll need to look from an outside perspective to see what situation you’re really in (3:22) Focus is something that you do, not something you have. You have to continually work on it to maintain it(3:46) Jason Fladlien reinvented using testimonials, content, and getting 150 “yes’” (5:56) Randi Zuckerberg’s balance of work and life (8:26) Tony Robbins wants you to get obsessive with finding who you’re selling to and why they would want to buy (11:10) Fall in love with your customer, not your product (14:13) Buying back time (16:53) Be 100% in charge but with no control, give the control to others. Funny concept right? (19:10) Quotable Moments: “As you take a look at your life try and focus on what you can get exponential returns on. You’re really trying to maximize your time” “Too often people don’t want to put themselves out there into stressful situations. You have to get out there, you have to live on that. You have to realize there’s so much left that you’ve got to give and get uncomfortable. Get use to being uncomfortable” “It doesn’t matter if you are a [glass] half full or a [glass] half empty kind of person. It only matters if you are going to fill the glass” Other Tidbits of the Podcast: Dave’s favorite one-liner from Genius Network was: “Life is easy when you live it the hard way and life is hard when you live it the easy way.” Dave is a huge enthusiast of grinding through the hard times so you can enjoy the finished product so much more as you feel the accomplished feeling coursing through you. If you’re not throwing up once a month because of how hard of the intensity you’re pushing at then you’re not trying hard enough. Just don’t take that too literally. Randi Zuckerberg, the brain behind Facebook Lives, advised this to her audience purely as a metaphor to remind us of how much we really can do. Tony Robbins told Dave and the rest of those at the conference that a belief is a poor substitute for an experience. How many people do you know that have an abundance of beliefs but little to no actions to go along with them? These kinds of people don’t have as sound of an understanding of what it truly is they believe as much as someone who goes out and acts on their thoughts own notions. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: Julie Stoian is the FIRST female Dream Car Winner Affiliate, she’s rocking her new minivan in style. Not only was she a Dream Car Affiliate though she is also a 2 Comma Club winner and even a member of Inner Circle. She has become the best at what she does and we’re excited for her to help you learn how you can do the same in your business. Tips and Tricks for Your Business: You can become the best in the world at what you do, if not the best than at least better than what you already were (1:50) There’s importance with becoming obsessed with what you do (4:16) The greatest in the world has mastered their craft to the extent where they are able to help others get to the same level they’re at (7:16) When you teach others what you do, you can be learning more for yourself than you’re teaching your students (9:22) The greatest success you can have is to mentor someone to the extent where they surpass you (10:06) Quotable Moments: “There’s only a limited ‘Best in the World’ slots. But I think a lot of people forget if you aim high, you’ll go a lot further than if you aim low.” “I see this happen all the time with you, with Russell, and with all the people at ClickFunnels is this idea of obsession. People that become the best in the world become completely 1000% obsessed with what they are doing.” “You see that happens when people become the best at what they do, they stop focusing on the money. They know that the money comes with the value and start to focus more on their legacy.” Other Tidbits of the Podcast: How much are you willing to do for your business or clients? Julie’s dentist told her a few years back about the importance of flossing, she had been told this her whole life and had little faith she could change this habit of forgetting to floss. However, she decided to take action and finally devote the time to develop the habit. Years later her she’s still flossing and she’s learned to apply this principle in her own business. Life has more meaning as money becomes less of a focus and your legacy takes its place. Julie has set the goal this year of becoming one of the best funnel building teachers in the world. She loves what she does and now that her dream has finally become a valid source of income she can really start to devote all her time into it. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Phil Singleton: Ezra Firestone reveals his secrets to scaling e-commerce businesses. He has been doing this for over 12 years. He reveals what multiple you need to be at to be profitable. How to pick an industry and dive deep into a profitable niche. Most importantly he tells you step by step what you need to do to scale your business from startup to 6, 7 and even 8 figures. He consults on multi-million-dollar e-comm acquisitions and reveals his secrets in this episode. Tips and Tricks for Your Business: Ezra is a firm believer in focusing on your product’s multiple as opposed to its initial price point (2:47) We’re going to take a brief break from the value bombs of selling multiples to let you in on how Ezra got his business up to 8 figures (5:41) Premium products is someplace that Ezra feels the most comfortable spending his time and resources (16:27) Ezra knows that his business model is not the best one in the world, but it works for him the way that he wants it (21:15) Sales Process, you’ve got to understand sales process if you’d like to improve the use of your ad spending (26:53) Ezra’s last tip he wants to share with us is the importance of video marketing (28:15) Quotable Moments: “I lean now towards mass market. I want to be able to say this product is relative to anyone of this gender in this age range. That’s my ideal, right, and then you niche down from there.” “What I’m trying to do is plant seeds, water those seeds every month for four months, and grow a mango tree that feeds my family for generations. I don’t want to just go out and spear a bunch of fish one day.” “More things have failed than worked.” Other Tidbits of the Podcast: Ezra’s business may have a yearly revenue in the millions, but his heater breaks for unknown reasons at the most inconvenient times just like the rest of us. Ezra learned that losing money on the short run for marketing is what catapults your business forward in the long run. If you can sell 30 $5 ticket items that’s great, BUT Ezra wants you to think of how you’re going to pay for more ads to get other people to buy it. Will those same people come back to buy again? Not likely. With transparency, your company can get the jump on this competition. Ezra comes forth with his and Russel’s secret Ju-Jitsu vs. Wrestler square off they had in the kitchen at Pirates Cove. We are potentially going to be presented with a round 2 on Funnel Hacker TV down the road. Prepare yourselves for a showdown that’ll rock the internet harder than the release of “What Does the Fox Say” on YouTube. Links Mentioned by Ezra and Dave: Everlane.com SmartMarketer.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Phil Singleton: Phil Singleton has owned and operated a digital marketing agency since 2005. Now he has more business than he knows what to do with. He reveals why on this episode. He is an award winning author but nothing has given him as much credibility as being a Podcast Guest. He explains the SEO benefits of Podcast guesting, the things you need to do, the things you should not do and what you can do to get on more podcasts and get referred by the host to other podcasts. Tips and Tricks for Your Business: Phil tells us why podcasting is so beneficial for SEO (1:25) Dave gets Phil to disclose his secret of content marketing to go from a blog post to a kindle to a podcast earlier than he had planned (9:11) Being multidimensional is key in your business and is something we use here at Clickfunnels (14:47) Phil writes up other people’s show notes if they aren’t already just because of the amazing value it adds for him (20:31) Quotable Moments: “I’ve been doing this for 12 years, I’ve never seen any content marketing or SEO tactic delivered this much value and benefit for this kind of effort that we’ve put into it.” “We were already going down this path because our whole thing these days is building people’s authority and separate them and try and make their websites look good in the niche they’re in.” Other Tidbits of the Podcast: Phil is an advocate for being a guest on a podcast to grow your reach. He even said how he kicks himself in the butt for not making his own podcast earlier. Dave HATES writing out blog posts it’s just not his strong suit nor his interest as opposed to public speaking. Due to Phil finding this so relatable he gave us a few places to go to look for outsourcing these more tedious tasks to people more experienced than us This podcast will be a test-run to being posted onto more social media platforms than ever. Of course, Phil was flattered. Links Mentioned by Phil and Dave: Phil’s Main Website kcwebdesigner.com Phil’s Book Website: seoforgrowth.com Phil’s Podcast Booking Service: podcastbookers.com Outsource writing resources bloggerlocal.com/national/best-blog-writing-services Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Ryan Lee and Brad Gibb have become the #1 Financial Consultants for Business Owners and Entrepreneurs WITHOUT having to leave the comfort of their home offices. Their industry is plagued by red tape and regulations on what you can and cannot say. They have been able create a marketing system that pre-qualifies leads which cuts the typical 3 to 4 appointments down to 1. They reveal what they do in their business and also how they are helping others duplicate their system. Show Notes Ryan and Brad met getting out of a rat race in the corporate world Employee to business owner to investor, a Ryan and Brad tale Empowering your clients so they can make money instead of making it for them Ryan and Brad have turned the investment industry on a side that it has never before been New Opportunity Vs. Improvement offer: Which is your business? Dave went through the application for Ryan and Brad’s Investment Service It’s possible to hate selling to people but love marketing, you just need to do what they did first If you customize your product in a niche enough, you will become the name for that niche You can help all of your clients more if you automate your systems like Ryan and Brad have done Ryan and Brad knew that financial advisors weren’t creative enough to make websites, so they found out how to make templates and sell them to their friends and clients in the industry Quotes: “The more you know, the more empowered you are.” “It sounds cheesy and fluffy but it is the truth; because we’ve mixed it with our experience and our unique way of doing everything that we’ve really made this OUR practice and nobody else does it.” “For us to be able to create a course, deliver a course, and give people websites that function and work that they could take our levels off and put their levels on was phenomenal.” Links: AtlasWealthSolutions.com/playbook AtlasWealthSolutions.com/toolkit FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Lisa Wendler has gone from training horses to living her dreams helping other women live theirs. She attended her first Funnel Hacking Live event in 2016. Over whelmed with what appeared to be a lot of techno babble, she broke through and reveals how you can too. Show Notes This might be a different podcast for you Lisa Wendler’s husband spent $5k on Clickfunnels and inadvertently launched his wife into it Lisa, through clickfunnels has retired to do the job she really feels right doing Lisa found her niche in a group of people she very easily relates to, depressed women When the market crashes and you lose acres of land, you make a wedding venue, right? Quotes: “Behind the scenes, and I think that’s what most important is, understanding your niche, speaking their language and knowing where to find them.” “Overcome those limits of saying ‘You know what? I’ll just be me and I can find my voice’ If someone loves me then they love me. That’s their projection and that’s their journey.” Links: AlphaWarriorWomen.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

This is the 2nd time I have been to Tai Lopez’ mansion in Beverly Hills. This experience was totally different than the first time. I reveal what I learned while there with Russell Brunson. The evening got started late and went till 2 am. I reveal the value bombs that were shared between Russell and Tai. Show Notes How much money would you pay for the process to sell a service as opposed to the actual service itself? If you want to know how well your business is doing, look at your cost to acquire a customer There are false beliefs that you can prove wrong to show the need for you? Dave wants you to realize the importance of selling something you don’t have Curate the product you are affiliating or even selling You, like Ryan Moran, can be become known for using other people’s content well Type “A” Players Quotes: “Document the process while you’re going through creating some of the content. The process you’ll find is, typically, more valuable than the content you create.” “If you can identify what the false beliefs were and then identify what had happened to you to actually change those beliefs, that is how you sell anything.” “A players are exponentially more valuable on your team than B players.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Garrett J. White is the founder of Wake Up Warrior. He recently hosted his 2nd annual WarriorCon where Russell Brunson Spoke. While I was there I was so impressed with what Garrett has created. After being humiliated at the event I decided it was time to take notes. I am so glad I did. I reveal the 9 marketing secrets I learned. Show Notes CULTure A good culture in a business makes you feel left out not being involved You are going to suck at first, but you won’t be at that state forever It is your audience, YOU should know them What might be possible if I just believed? You’re going to have to lead by example Show your appreciation Always change and always improve; both in your own life and your business Surround yourself with people that have your vision Go all in on those people who have helped you get to where you are and where you will be Never EVER give up on family Quotes: “You’re going to suck, you’re going to suck real bad at first. What you’re going to find over time though is that eventually you’re going to suck less. And, eventually, you might even get to the point where you’re actually good.” “You have to know your audience and be willing to call them out.” “Because [Garrett] is leading by example, it is going to be very difficult for people following him not to be willing to do everything he is asking them to do because he’s doing it himself.” Links: [email protected] MarketingSecrets.com WakeupWarriorMovie.com ExpertSecrets.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Ricardo Leite Jr. is a college entrepreneur and immigrant from Brazil. Recently married and struggling to pay the bills reveals what he did to turn opposition into opportunity. Listen to find out how he is using ClickFunnels to split test products before he buys them thus drastically improving his success. Show Notes Ricardo was running out of funds for the month and was introduced to Amazon and soon had a near $3,000 surplus in his funds soon after Fusing Clickfunnels and Amazon Sell a product before you have it Ricardo has learned from his entrepreneurial experience thus far that you need to take action Quotes: “We were talking about the principle of selling something, before you have it here.” “If you have an idea that you want to pursue and you highly believe it’s going to work you should try it. If you fail it’s not a big deal try something else.” “What differentiates the entrepreneur from the person who aspires to be an entrepreneur are the actions that you take.” Links: YouTube.com/RicardoLeiteJr FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Fastest and best way to grow your business is by attending LIVE Events. After attending hundreds of LIVE events over the last 12 years, Dave Woodward reveals his secrets to attending live events. What you need to do before, during and after the event. He also tells you those things you must not do while at a LIVE event. Show Notes The people you will meet at live events are most often the best kind of network Dave has always been a huge believer in investing in yourself by attending a live event If you go to a live event you will be more productive even leading up to the event The audiences you find at live events are one of the most captive audiences Words of caution: prepare for the people you’ll be meeting and want to connect with Dave wants you to know, people can tell when you’re not being authentic Quotes: “The majority of my relationships and friendships and everything else have come from live events.” “Typically, the content you’re going to find at a live event are things that are working today, right now. It’s not something you read in a book or something that worked years ago. It’s not hearsay.” “When you’re at a live event, it’s live. Meaning, you need to be alive. You need to be awake, you need to be aware, you need to be giving.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Brian Page is one of the fastest 2 comma club winners we have had yet. He created a funnel that did over a million dollars in sales in less than 60 days. He reveals his 3 secrets and talks about his actual funnel and how he was able to achieve “2 Comma Club” Status so quickly. Show Notes In less than 60 days Brian Page made $1,000,000 dollars through a site on Clickfunnels How do you generate a million dollars through a funnel? Brian didn’t know how to do a webinar so, like all of us, he had to choose to learn Brian Page uses affiliates lists to expand his own Affiliates, they can be our connections to moving up in the world Your network is your net worth, wise words from Brian Page Funnel hack what others are doing that works so you can get your message out there Quotes: “I didn’t know how to do a webinar, I had never done one before. So I literally had to go home and figure out how to build a webinar presentation and I locked myself in a room until I could figure out how to do that first webinar.” “It’s been exciting, it’s all happened really really quickly. But keep in mind I did work on this for quite a while before I made any real money with it.” “I learned things at that event from successful people that were just like one or two “Aha!” moments where I’m like if I do that then I’ll break through. And that’s exactly what happened for me.” Links: MeetBrianPage.com bnbformula.com Brian on Instagram Brian on Facebook FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Chris Brewer has been a running an agency helping business owners get the greatest ROI out of their traffic. They recently changed their agency tag line to “A Full Funnel Agency” to work with businesses on every part of their funnel. Traffic has been an obsession for years and in this episode Chris reveals the #1 traffic mistake and what you can do to avoid it. Show Notes Chris Brewer was one-upped by his daughter * cue dramatic music * If you only use one traffic source you are then at the mercy of that one source’s conditions Chris lets us know the importance of slowing down Good funnels with the right pitch for the right audience is what will make the difference Chris dumbfounds Dave with the amount of useful marketing platforms Engagement Opportunities: Your branding is what’s keeping somebody on your product We’re able to customize our audiences on Google Optimize your email list Chris Brewer tells the great story of a band using Funnels to track their fanbase Quotes: “A lot of people talk about diversifying your income, the most important thing is diversifying your traffic source.” “The internet makes it possible to not Nike level branding opportunity but to have pretty darn close, especially in your niche.” “The question to ask your buyers is: how do they use my product? How does it benefit or improve their lives?” Links: ChrisBrewer.co/contact-chris FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Jim Edwards created Funnel Scripts after reading Russell Brunson’s first book DotCom Secrets. He continues to update the wizards. Recently adding a Podcast/FaceBook Live wizard. He reveals the secrets he uses to create killer sales copy for any industry of niche. Show Notes Jim Edwards turned Russel’s “Dotcom Secrets” into a software Funnel Scripts allows you access to a script for every and any funnel you want The best way to kill it in the market place is obviously through killer headlines Your headlines need to be tested, redone, and continuously tweaked Jim has wizards, not the ones that shoot lightning bolts, sadly, but the ones that instead make you money You can make a Video Sales Video modeled like Russell Brunson’s in 30 minutes We are able to create astounding Intro videos for our webinar to increase sales and churn Can you answer questions? Then you can use Funnel Scripts to improve your funnels, webinars, and master classes Jim Edwards has fun with helping us improve our copy Quotes: “The hardest draft is the first draft.” “This is a fact of life with funnels, the first version of the funnel you come out with is not going to be the one that makes you all the money. I’ve only had one headline in twenty years that I could not beat through testing” “If you have something that sells a promise or satisfies a desire for people, then you can create an amazing webinar to help people get what they want.” Links: FunnelScripts.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Dave Woodward visits Magnolia Farms and shares the marketing secrets he learned from Chip and Joana Gaines. While being there in Waco so many things became apparent he just had to share what he experienced. Show Notes There is an art behind going on a micro vacation, especially when it comes to us as entrepreneurs Whichever direction your competition is going, don’t go that way To re-edify what Russell always says, be an attractive character Dave really does love urgency and scarcity Going digital to physical, technically is a step backwards but really only propels you forward If you can create authenticity and culture you hold your audience a lot longer Create an experience your audience will buy into and not want to leave The puppy dog close Quotes: “When you go against the grain, and kind of go in the opposite way of your competition, it’s what helps you stand out from your competitors.” “I love seeing urgency and scarcity. Nothing sells more, nothing creates more, nothing gets more done than when people feel urgency and scarcity.” Links: [email protected] FunnelHackerTV Youtube Channel FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Dave Woodward taught BYU’s Entrepreneur Class. He revealed 3 secrets to becoming a successful entrepreneur. They are the same 3 secrets ClickFunnels used to blow bast 100 million in total revenue in 3 years. Show Notes Does your current job have anything to do with your major you got in college? Even if you say no, it was still important you got that degree Speed limitation: There’s really no reason for you to go slow A new strategy that you can try is selling the product BEFORE you have it Getting something done is most often better than getting something perfect Important point is to not finish (this really made the college students laugh) With you hiring “A Players” you will save time and money believe it or not If you want to become an “A Player” you have to compete and respond accordingly Quotes: “So often we set these barriers up just by saying ‘You know what I can’t do it'” “Perfection is always going to kill your business, it’s never going to be perfect. Your business is never going to be perfect. Your funnel is never going to be perfect. No matter what you do it’s never going to be perfect so stop trying to make it perfect right now.” “I’m a huge believer in the fact that ideas have fuses and if you don’t implement and get things done quick, that fuse is like a firecracker’s. It will just burn out and then all of a sudden you have a firecracker blowing up in your hand with nothing left.” “By not finishing any of your copy or your content or things like that your mind subconsciously keeps creating it, so by the time you come back to it you’re able to pick it up much much faster.” “It’s a stimulus and response type environment where you might not be able to control the stimulus but you ALWAYS can control the response. So I see that “A Players” have a much better ability at responding to things.” Links: Facebook.com/Dave.Woodward FunnelHackerTV Youtube Channel FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Travis Stephenson has earned TWO of our infamous 2 Comma Club Awards. In this episode he reveals the secrets behind chat bots and what he is doing with Chatmatic to decrease ad costs, increase conversion rates and increase attendance to webinars and LIVE events. Show Notes Fun fact of the day: you’re doing Facebook Messenger all wrong Ask yourself if your bots are helping to stimulate a conversation The more incentive we can put into Facebook posts, the more traffic can be directed to your website What is more important: comments or views? Using Facebook messenger as a notification center is king over Email or text Travis Stephenson uses Facebook messenger to start relationships with his potential clients Is Facebook Messenger replacing email? Not necessarily Dave asked the golden question to Travis. Travis figured out how to use his Chatmatic software to generate an 1800 people list for free There is importance behind not using Chatmatic to send people things they don’t want Quotes: “By incentivizing engagement we are seeing an in increase in our traffic by over 35%” “…that’s the way you should be formulating your post. Look at a comment and then send a message on the comment.” “When you actually ask someone to say something [comment] think about, you know I try to tell people, think about what that phrase actually means. It’s really a cool experiment.” “I use email more than I use Facebook messenger. Messenger is different. Messenger is a conversational platform that allows you to engage constantly with your audience with things they care about.” “Right now it absolutely smashes because there’s so few people doing it that it’s very different. When people see it they’re like ‘Oh I can comment to get something?’. It’s a new call to action for them that feels different as opposed to clicking on some link.” Links: [email protected] Facebook.com/travisincome FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Noah St. John have been helping entrepreneurs build their businesses offline and online for over 20 years. One of the things he has learned is the importance of dealing with the space between your ears. Nothing holds people back more than their head trash. He explains what you need to do to “empty the trash” and get back on track at lightning speed. We also review the book funnel he is using to get a 70% opt in rate. Show Notes If you can get out of your head you can finally get to that funnel you need to make to get you going Noah knows 3 secrets that smart people don’t know and end up wasting their money Did you know your only building half bridges because your “Head Trash” is preventing you? Noah St. John knows a thing or two about the correlation between habits and money Your inner game and your outer game need to be balanced in order for your company to break its glass ceiling St. John needed a mentor to get out of his parents’ basement, he recommends you do the same for a specific reason Your mentor needs to help you instead of just helping themselves make money off you PUT YOUR PHONE NUMBER ON YOUR FUNNEL You are able to buff up your social proof without lying (“Don’t lie” – Noah St. John) Dave and Noah go in and break down Noah’s Funnel Quotes: “‘Head Trash’ is that little guy in your head that says “I can’t do it because…” and then you fill in the blanks.” “If you don’t have a mentor do not wait until January 1st to set a goal to get a mentor. I would go out today and get a mentor.” “Basically that’s what the media is looking for, timely, topical and controversial. Just look at the news and go ‘okay here’s my take on that’.” Links: NoahStJohn.com SendMeABookNoah.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Joel Comm has been on video and LIVE video since the beginning. He is a brand ambassador for 3 different LIVE mediums. He reveals what he has learned working with LIVE video for over a decade. You will get his live video playbook for listening to the podcast how best to connect with your audience. Show Notes Joel is an ambassador for several companies due to his use of Live Video Smartphones and live video allow us to share our message with others with no cost to us Don’t focus “going viral”, if you can tell a story and start a conversation it will go viral by itself What if I told you your FaceBook Live is really not about you nor who you portray yourself to be? Your audience sees through “house of cards” type set ups, they want authenticity Don’t look at the screen when you film, look at the camera. You know what you look like. Quotes: “I am of the mindset that Live Video is the most significant leap in social media since the iPhone came out; since we were able to engage in social platforms on the iPhone.” “It doesn’t cost you anything to be able to go live and start sharing your message, and of course if your message is compelling then you will draw an audience and people will share your message with their friends and followers.” “Authentic Content + Engagement = Relationships. That’s where the win is.” Links: NextMillionaire.com BeLive.tv FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Adam Hempenstall reveals the secrets he uses to create Better Proposals that help close more clients at higher prices while eliminating scope creep. If you are in the consulting industry you need to listen to this. One of the biggest problems most consultants have is getting sucked in to the “scope creep” fiasco. You want to help and do the best for your client but this actually kills you and creates a terrible client relationship. Show Notes We’re all able to make better proposals so we can increase our incomes and field of influence The proposals you make should be planned between you and your customer Adam lets us in on how increasing your conversions is as simple as decreasing your output time Have you ever thought of how much free work costs you? Our price points and confidence in our product have a direct relationship Ask for the money you deserve Quotes: “If you’re going to send a proposal, what decision are you asking them to make? You’re asking them to create the whole thing in their head and then guessing how you would work, and then they just magically tell you. And sometimes that will work.” “…you’re actually just documenting an action plan. That’s really all a proposal should be, you’re just documenting an action plan that you both came up with together.” “How you get payed more is really just confidence. It’s having confidence in yourself to charge at a higher amount.” Links: Betterproposals.io Betterproposals.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Kevin Anson is the wizard behind the curtain in producing our cutting edge Funnel Hacker TV Behind The Scenes episodes. He reveals the secrets he uses to create amazing videos. He also provides step by step tools and resources that you can use in your own business without spending months trying to learn how to shoot and edit video. Show Notes Kevin Anson had his own road to telling stories through filming and creating videos We need to remember we have 3-5 seconds to catch our audience’s attention Your story is what people will watch, Kevin Anson tells us how to film our stories Vlogs and Facebook Lives for the person who doesn’t make a $1,000,000 from them If you’re not making $1,000,000 from video, here’s how you can look like it Quotes: “A lot of people are scrolling these days through FaceBook on their smart phone, wherever they’re at. And if they don’t see anything interesting within the first 3-5 seconds they’re not going to stop and watch it.” “You have to narrate your vlogs and you have to narrate your videos so people know what they’re watching so there’s a story developing. There always has to be a story developing.” “Make sure you take the viewers along with you and tell them a story.” Links: Kevinanson.com KevinAnson.com/Funnelhackerradio VideoHive.net PhotoDune.com KeepVid.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Greg is one of our Dream Car Winning Affiliates, He shares how he created his success without spending any money on ads or paid traffic. He uses SEO and reveals the tools and resources he uses to generate free sales to ClickFunnels. Show Notes Greg got himself a free dream car through ClickFunnels! Using SEO’s to supplement your ENTIRE income Greg Jeffries knows some good tools for you to become an effective affiliate Scaling using Greg Jeffries’ tactics There’s plenty of opportunities Finding your tactic is crucial Quotes: “…and everyone’s posting screenshots on the Facebook pages going ‘Wow, these are big numbers. I want to achieve that.’ And you know everybody that is willing to put in the effort can. There’s plenty of opportunity for each person.” “There’s so much opportunity, and there’s only so much that I’ve been able to do.” “I feel that we’re in a real special time when it comes to the internet and SEO because we’re at this real nice place where there’s a lot of cool tools to do affiliate work.” Links: SEOAffiliateDomination.com AffilateBootCamp.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

David Bayer has created a multi-million dollar business in the last 18 months in an industry most people struggle with daily. He has 20 years of experience as an entrepreneur and over 50,000 members who pay monthly for his advice. He reveals in this episode the 4 mental habits of successful entrepreneurs and what you can do to be even more successful. He takes all of the “woo-woo’ out of the personal development industry. He gives step by step tools and processes every entrepreneur needs to scale their business to levels they only dreamed about. Show Notes David Bayer is a partner with Ducatti that is all about the powerful engine of thoughts Making hard cash with a business in a really “soft” niche David is an advocate of allowing your intelligence to energize you How do we change our belief model into something that works like a business model? Bayer becomes the Entrepreneur’s Buddha We have two different states of being, beautiful states and suffering states The tools in personal development David and his team help others transform thinking [Dave’s advice: FunnelHack David Bayer’s Funnel, focusing on his congruency] Quotes: “This is an interesting time in any entrepreneur’s journey because what’s sitting in front of you is this extreme uncertainty. You’re like ‘What do I do next?’. The thing that I’ve been studying this past decade I’m no longer interested in, I want to help people.” “The answer is you have to stay in action. The enemy of figuring it out is in decision. The enemy of figuring it out is thinking your somehow supposed to know what you need to do before you make a decision.” “The 2 millimeter distinction is that beliefs are decisions.” “The only cause of suffering, is your own thinking. It’s not in experience but the meaning you give experience.” Links: DavidBayer.com Powerfullivingexperience.com FunnelHackerRadio.comFunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Kevin David is dominating YouTube as a free traffic source. He started with Amazon FBA and Facebook. He built a very successful Amazon business to the level others were begging them to teach him how. He has used FB groups to connect with and help thousands but the real ‘holy grail’ has been YouTube. He reveals the resources and tips he is using to get tens of thousands of views within a month or so. Best part is the long tail of YouTube and he teaches what you need to do to make that happen. Show Notes Kevin David from college to an accounting firm saw in himself that he wanted to be an entrepreneur Kevin agrees with all of us that creating a video of yourself is just awkward, but it’s necessary The traffic sources YouTube offers Kevin and why they worked for him Being trained by YouTube to learn to dominate YouTube Finding the questions, you need to answer to get people to search for your videos David’s bag of tricks of websites to add to your YouTube arsenal Quotes: “Without cataloging what you’re doing no one is ever going to possibly be able to react because nobody sees you.” “My kind of mission and goal in life, and the mission of my YouTube channel, is to help all of those people who feel stuck and trapped in a job that they don’t like to break free and create the job and life they do want.” “Truly YouTube, above all other platforms, provides the MOST organic traffic. All you have to do is a little upfront research about what people are searching for.” “If you don’t believe in your product how can you ever expect somebody else to.” Links: THAT Lifestyle Ninja YouTube Channel Answerthepublic.com Google AdWords Tubebuddy.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Amanda and Nicholas Bayerle reveal how they have been able to create, build and scale their business at a rapid pace. Their business now focuses on how to help successful men take their business and their life to “billion dollar status”. They detail how through the use of cheat sheets, applications and the phone they have built their dream life by helping others do the same. Show Notes Billion Dollar Body’s Brotherhood What to do when you’re married to your business partner Value your body at what it’s worth, a billion bucks Filling an event full of people without giving out discounts or free tickets Sell your audience on your results instead of the process The Bayerles talk about the power of a phone call in a sales funnel Controlling “Entrepreneur ADD” so you don’t get distrac…SQUIRREL!!!…distracted What Nicholas and Amanda have to say about entrepreneurs creating their business’ funnels Quotes: “Well the first step, actually, was getting out every single day for 4 years and meeting people. That was one of the first steps of mastering our message, figuring out what result we’re trying to get people.” “…at the end of the day people don’t want to buy a process, they want to buy the result the process gives them and the process is just the means of getting there.” “If everyone could generate a high converting funnel then everybody would do it. But it takes a little refining and to many people stop three feet from gold because they run out of money or they get to scared.” Links: Billiondollarbody.com/cheatsheet FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Christos Shepherd is co-founder of Campfire, a revolutionary audio app that pays users to ask great questions to their favorite experts, celebrities, and podcasters. Besides eliciting and sharing intimate audio stories, users can donate their earnings to their favorite charities. Show Notes How Christos Shepherd started a fire with his new app Campfire Using Campfire to help your own customer’s community Getting your voice out to those who want to hear from you Placing your message in the hands of those you want to hear your vision Quotes: “People like entrepreneurs have created some of their own personal brands in their own way. They get overwhelmed by emails, tweets, DM’s and all other sorts of inquiries that come at them from all sides and sometimes different platforms.” “This works, I think, for influencers and businesses on many different levels. I can raise money for charity, I can better connect for those who actually care about what I have to say and I can also sift a lot more easily through, what has become, my very crowded inbox.” Links: Get Campfire FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Evan Michael’s "ONE" Funnel away story. It took him 7 years but if you knew you would have a 7 figure business in 7 years, would you start today? He reveals the funnel he used. He talks about using webinars to sell a $100/year subscription. He also discusses the 3 keys to marketing. Show Notes Evan’s thought process up until 2010 was that quitting his "9:00-5:00" was way too risky The “overnight success” is not typical and is not necessary to being a success story Creating your business on the side of your day job is okay as long as it fits YOU Evan Michael’s is a huge advocate for being into everything for your business The key to a subscription based company is being comfortable with losses that Evan often encounters If you’re stuck on the spending of a penny then your company is stuck not growing A hobby project that helps you learn to make money…3…2…1 TKO!!! Quotes: “You hear so many people talk about how they want to start a business, they want to go full-time. I was never that guy. I worked two jobs all of the time, I just could never risk like…everything.” “You’re just one funnel away, even if it takes 7 years.” “It’s always about everything and never just one thing when it comes to your business.” “Don’t nickel and dime this stuff, it’s like think big and don’t be pennywise and dollar-foolish, just like my father always would tell me and I just live by that. I don’t count my pennies. I always am looking for the bigger picture.” Links: EvanMichael.com Smarking Out Facebook Page FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Michelle specializes in help business owners who are trading dollars for time to increase their profits. One of the ways she does this is through the process she uses to best serve her clients – small events. This model has helped produce 7 figure results for her and her clients and is something anyone in the professional services niche needs to implement into their business. Show Notes Where Michelle began in 2007 The inflection points of Michelle’s businesses crash and rebirth The big rewards we can receive from small events Michelle finds a strategy to minimize how much you have to get up in front of an audience to sell Having your money work for you and not you working not stop for each dollar Feeder Events? Michelle has a pretty hefty bag of tricks for maximizing the efficiency of a retreat Quotes: “I had the A-ha moment that I hadn’t built a business, I had built a job. And not even a very good job.” “They’ll just want to work with you, it just happens. As long as you’re delivering value and your honest, and you have integrity, you don’t even need to sell hardly. Which is what I love the most.” “Information is not transformation.” “Don’t only go about making the relationship with the customer. Also create that container and that culture with and among those clients. There’s value in the group format.” Links: Superstaractivator.com Text SUPERSTAR to 72000 FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Rarely do people who are building online sales funnels think of local media. Jeremy explains how using local media can actually build your business. The media attention can be use in your funnel. The local press also helps build your celebrity status thus allowing you to charge more. Jeremy details the step by step process of maximizing local media to build your business. Show Notes Guess who’s the father of a pig? The traffic to be found outside of the Podcast Highway Why is it so profitable being so local Jeremy Slate has a 5-step content strategy What do you put on your “Media page”? Jeremy got involved in the local community by pulling a tank and being payed to fly to Peru for a service project, and was under press release How to maximize the usefulness of a podcast When you’re “Service First” you become a person of value Dave and Jeremy do a quick LARP to show the best way to ask how you can help a client help their audience Quotes: “I tell people to start local first and it starts making you a celebrity a lot faster than you think it would.” “Establish yourself as a celebrity.” “What’s going to make the media care or give a crap about what I’m doing.” “One of the big things is writing emails about why this is going to matter to their audience, you have an audience-service first it really really changes the game. Like when you first had me on here one of the first things I asked was ‘How can I help your audience?'” “If you can be a service out in the media, they’re going to come flocking to you a whole lot more.” Links: JeremyRyanSlate.com GetFeatured.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Adam Witty the founder and CEO of Advantage Media Group and ForbesBooks.com has become an authority on helping others ‘manufacture their own authority’. He reveals how to ‘talk your book’ and why anthology books never create real authority. What does it take to become an authority that others trust and will buy from. Show Notes Donald Trump’s prime example of authority marketing to become successful and a President of the United States How we all can manufacture more authority in the marketplace Write the book and you’ll etch your name into your niche Turn an interview into a book and into your next lead generator What Adam Witty suggests considering when preparing your next book for publishing Bait the hook to suite the fish, not the fisherman Not everyone should write a book, there’s three questions you can ask yourself to find out if you need to Quotes: “Authority Marketing is the strategic and systematic process of positioning and individual or company as the leader in their community, in their industry, and in their marketplace.” “The greatest part about this is authority can be manufactured. It can be systematically and strategically created if you’re intentional about it.” “If you do a book right, it can literally stand the test of time. It can generate leads and it can generate customers for you and your business for the next 10 years, maybe even the next 20 years.” “Most Entrepreneurs make the same mistake of writing a book that they want. They don’t necessarily solve a burning issue or problem that their target customer is having.” Links: ForbesBooks.com/FunnelHacker FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Websites are dying. Mike Killen reveals why marketing funnels are the only way to grow your business. If you are interested in creating funnels and selling them, Mike will show you step by step what you need to do. How much can you charge for your funnels? How can you monetize your services. Show Notes What would you say the difference is between a website and a funnel? Mike gives us two reasons to explain the importance of specializing in a nich to sell your service Now that we know the importance of niches, how do we know which nich to get into? You’ve found your nich, the vertical you want, and your RI…how do you sell that funnel? Getting content out so you can help your customers SO you can get MORE customers Mike Killen talks about why conversations and dialog with customers is such crucial component to success The art of the follow up Just how do we put a price point on a funnel? Things to consider Quotes: “The most important part of selling a funnel is you have to be really clear on what it is that you want to help people do.” “You have to be really clear on who you are and who you are targeting.” “If you’re really clear about the types of business that you can help, those characteristics, and you’re really specific on who can go after and tell people that. Then I promise you, you will have inquiries faster than you even realize.” “Are you willing, seriously willing, and even genuinely obsessed with the idea to put 100% useful, helpful content out there?” Links: https://betterproposals.io/ Twitter: Mike_Killen https://sellyourservice.co.uk/ [email protected] FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Derek’s rags to riches to rags and on the way back up to riches contains lessons of value for sure. He reveals the conflict many business owners have when the money is great but you are not aligned with what you want to do. Then after it is all taken away you get to choose how to re-build it. This is how he made that choice and what you can do too. Show Notes Trust Funnels Derek’s strategy for getting out your product effectively and profitably His breakdown of his funnel for BeYourMessage.com Transitioning to applications To be a coach for somebody, you don’t have to be the master of that field. Just know more than somebody else Derek Hendricks’ confidence in his price point Failing Forward How Derek got to being interviewed for the broadcast Quotes: “Once I started understanding funnels I understood that once you starting leading people down what I like to call the yellow brick road towards your land of Oz, people will never get to know you, like you or trust you until they get to know, like and trust you.” “People don’t buy what you do. They buy why you do it and what you do just proves what you believe.” “I’ve been an entrepreneur for 18/19 plus years now and I’ve had a lot more failures than I’ve had successes. But I just refuse to give up on my dream of freedom.” Links: BeYourMessage.com BeYourMessage.com/FunnelHacker FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Mandy Keene is the mind set coach for all of Russell’s Inner Circle Members. She has been coaching high end achievers for over 20 years. She reveals what you need to do as an entrepreneur and small to mid-size business owner to take your company to the next level. She details what the DISC test reveals and how you can hire the right people for the right position. Show Notes Taking yourself to the next level as an entrepreneur starting with your mindset Knowing who you are is essential to finding where you work best and who you work best with The penguins need to be in the cold so why take it out of the place they work the best in? Becoming Vulnerable will make you more coachable Finding your coach The importance of self-care Quotes: “A fisherman can’t smell the fish, because you’re in your world sometimes you don’t realize what is holding you back. And that’s the biggest value of a coach is that they can tell you things you’ve become blind to.” “If you hire for the right role everything will go a lot smoother.” “Take an inventory of where you’re at and if you don’t have a coach get a coach and they’ll help you bridge [from going to sleep grouchy and tired to not wanting to go to sleep because you feel so successful and you’re just so pumped to work] and it’ll be the best investment you’ve ever made in your business and in yourself.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Derral Eves is responsible for getting over 21 Billion views of YouTube videos. he has built 14 channels from 0 to over 1 Million subscribers and has also earned YouTubes “Gold Button” He is the go to guy when it comes to building audiences on YouTube and other social media platforms. He provides the tools and resources he uses to maximize the ROI of each video and how to grow an audience of fans who like and share your content. Show Notes The man who has over 21 Billion ads on YouTube Growing your audience from various platforms Releasing content according to your audience’s needs Derrel’s use of the “The story” in marketing The audio equipment you can use to improve your advertisements that you can buy without breaking the bank Breaking down how you’ll bring the competition down with A.I. Consistency’s advantage The balance of entertainment and information in your content VidSummit, getting people together to get the most up-to-date tactics at a seminar The most technical way of solving a computer program Quotes: “Every platform is very specific with how you actually grow an audience. How you grow any audience on Facebook is going to be different with how you grow an audience on YouTube. You have to understand the platform’s ecosystem and how it engages people.” “The most important thing, that a lot of people miss out on is you have to be super hyper focused. You can’t be all over the board. You have to be really hyper focused in a specific niche.” “You have to be consistent. Consistency brings a sense of familiarity that people are yearning for.” Links: DerrelEves.com DerrelEves.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Jon Morrow’s content has been viewed by over 250 Million people. His recent content was shared over 75,000 times. He knows how to create influence through content marketing and shares his secrets in this podcast. He details the 3 purposes for creating content and how you can generate influence by following what he discusses. Show Notes Jon Morrow, despite only being able to move his lips, has over 200,000,000 views of his pages in 8 years 7 life lessons from a guy who can’t move anything but his face If you can’t win the game, change the rules The Art of the Counter Punch Jon gives credit to a car accident for bed ridding him for 6 months which gave him plenty of time to write his book Don’t be afraid to do something that you’ll be branded crazy for Content marketing is not used as simply “free marketing” it serves best at an opportunity of building influence His most viral post written was written from day 1 as a viral post that would get out the exact message he wanted Quantity or quality? Unless you’re Forbes I think you’d be better off with quality The Influencer Strategy Quotes: “Just take this interview for example, did I have a very rough time overcoming everything that I have? Yes, of course. But it’s also the reason that I’m talking to you today it’s given me a fantastic story. And that inspiring story is now inspiring millions of people and has also made me a LOT of money.” “The bigger the blow you just took, the bigger the opportunity there is standing there right in front of you. So you just have to find it and train yourself to find it. And that in my life has always been the case.” “To a lot of people writing 100 headlines a day that’s crazy! Why would anyone write 100 headlines a day? But that’s how I became so good at writing headlines.” “What content is good at, more than anything else, is building influence.” “My dad told me ‘Jon if you want to make money, go find a river of flowing money, stand in it and scoop up as much money as you can. But you never try to make the river change course, you just stand in the middle.’ But what most people don’t realize is there’s only two real rivers of traffic, Google and Facebook.” Links: Unstopable.me Smartblogger.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

James Smiley reveals the exact playbook he used to get hired by 48 of the Fortune 500. How he scaled sales of a $350M Silicon Valley SaaS company IPO (TeleNav), and train over 7,000 6-figure B2B sales reps! He talks about the 3 ways he closes deals and how you can too. James also discusses what it really takes to close 5 and 6 Figure deals and how to get paid to pitch the deal. Show Notes Average doesn’t really fit who James Smiley is Developing a belief in yourself to get your product on the shelves and in people’s shopping carts at the checkout line The breakdown of a funnel that pushes a product with a $100k to $1M price tag The funnels that you can make to push a high equity product is so much easier than any of us even consider James Smiley was able to get a man to pay him $5,000 to fly out to see him to push him more product for the client to buy A lesson he was taught at a young age was to put you and the client on the same side of the deal table James interesting experience that taught him how to sell your perspective You need to believe and see that your product will get your client from the Hell they’re currently in without your product to Heaven James breaks down the “Playbook” of pitching products Quotes: “It doesn’t matter what your selling abilities or skills are. What matters is ‘do you have a belief in yourself and in your product?” “It’s the person you become on the route to achieving any goal that makes it all worth it.” “Unless your Tony Robbins or you have some massive established brand that shows your philosophy rocks the world, businesses can’t pay for that. But if you change it into a system, now they can buy it. And this really just changed my whole selling perspective.” Links: JamesSmiley.org FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Aaqib has focused on building a legacy. He helps Muslim entrepreneurs build an online business through Facebook advertising. He is a 2 Comma Club member of ClickFunnels. He has helped many entrepreneurs build 4, 5 and 6 figure businesses using Facebook. Show Notes The thing that is the most important to Aaqib is the success that others are able to achieve through his program. Innovation and being on the new side of technology and marketing are huge for Aaqib. His foundation for his business is his religious belief and that hasn’t restricted his business strategy at all but has helped it establish itself and branch out. The bots of Facebook Messenger. When building his legacy brand Aaqib has specific insights he looks for to best target those who are willing to jump on board. Having a personal connection with his customers while still using messenger bots. Quotes: “That’s what I’m most proud of is its’s not my legacy but the results that my students leave behind, that’s what makes what I’m doing pretty unique I think.” “If you can make money, contribute to the world and make a big difference then that’s what it’s all about for me.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar Facebook.com/legacybuilder.aaqib

Kaelin lost 65 pounds in 7 months. She set a world record in fitness for earning her IFB Pro card faster than anyone. More importantly she has taken what she has learned to help 50,000+ women lose weight and change their life. This is her #mondaymotivation story. Show Notes She was put through a hard trial 10 years ago that put her into a situatuation where she realized she wasn’t liking the person she had become both physically and psychologically. Kaelin had to make her own formula to become the person she wanted to be, which helped her change the market she currently works in and change other people’s lives as well. She used Funnels to become a best seller in Amazon and Barnes and Noble Learn from the mistakes leaders before us have made to improve your business and dominate your market Through using Funnels Kaelin plans on having the biggest weight loss company in the world Quotes: “In the future I’m looking forward to being the biggest weight loss company in the world I just firmly believe that with Russell helping us and with ClickFunnels at our back that’s totally possible. I just can’t wait to see us help millions and millions of women in the future.” “I realized that it wasn’t really the fitness I was here for. I remember what it was like being 180lbs at 5’2” and I know there’s a million other women out there who are just like me that aren’t sure what to do.” “I decided that day that now that I’ve done it, now that I’ve paved the way, I want to help other women do the same.” Links: FunnelHackerRadio.com/Book

Rachel is crushing it with Social Media, but it wasn’t always that way. She reveals the “REAL” side of life as an entrepreneur. She has a ton of energy and cares so much for the success of others that you feel her connection through this podcast. She reveals what it takes to be successful on social media and talks about her 5 day Twitter Challenge. Show Notes Rachel is the Queen of Facebook ads. Dave and Rachel discuss the REAL side of an entrepreneur’s life. The success we see in Rachel’s business is built from nearly 2 years of 100-hour work weeks, and she loves it. The compounding action of putting in the work for your business. The compounding action of putting in the work for your business. Rachel became so awesome by never changing who she was, sell yourself with your product. The importance of selling your brand. Rachel’s favorite traffic hacks are free. Rachel’s journey 5 years ago from only being able to afford shirts from Good Will as a single mom to where she is now as one of Today’s Gurus of Facebook. What’s the best to come for Rachel and her business? Rachel’s decision of quitting her 9-5. ROI Rachel challenges Dave to improve his traffic from Twitter. In a life of entrepreneurship where balance doesn’t seem to exist, what Rachel does to be with her business that she needs to and also be with her family like she wants to. TWITTER!! Quotes: “Sometimes I think we get this really glamorous idea of what an entrepreneur’s life is like, the reality is it’s not jets and first-class and luxury all the time.” “If you’re willing to put in the work, you literally will get success as long as you’re putting in those hours. No one is working two hours a week and having massive success.” “If you can take action in your business every single day, whether it’s doing that thing you’ve been pushing off, we all have it. Just taking it on and getting it done.” “I have this theory, that sometimes if you don’t ask for people’s information, payment whatever it is, if you slow down the process and really nurture the relationship you can get a lot further.” “I didn’t know a lot about social media, I just knew more than her. That was key. I just knew more than her so I was able to help her.” “It’s about this really deep connection, and really it supersedes anything that’s lacking. Like if your trainings aren’t the best, relationships take everything so much further.” “Everyone gets hung up on strategies and platforms and all of these different things when in reality all of these platforms are just channels to accomplish goals.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar RachelPedersen.com

Carissa Hill uses Facebook to build online and OFF line businesses. She reveals how in 48 hours in a Facebook Group of less than 10,000 people sold over $500,000 and what you should be doing in your Facebook groups. Her “Just trying to help” mantra has positioned her as the go to person for building Facebook groups of rabid fans who want to buy your products and services. Show Notes How she gets her clients to share participate in her marketing, it’s actually quite simple Just make your marketing fun The build-up to Carissa Hill’s 6 figure launch Build your page to be “Stalking Worthy” so you can generate leads Offering varying paying plans Coffee with Carissa’s logistics breakdown You need your email lists Carissa’s method of starting her company’s CULT-ure Carissa’s slogan is “Be real, have fun, make money, love life” “More people actually watch my replays than on live”…How? Her views on marketing being less serious and more personal Carissa’s final input on the Facebook route of getting your business traffic Quotes: “What I’ve noticed over the years is that a lot of businesses, it doesn’t matter if they’re off line or online but they’re just not doing things right on social media, which is why it’s not working. I think most people are trying to be too strategic about it where I have always been about trying to make it fun.” “I do really focus on building a sense of community and giving a lot of my value to my clients so that they want to stay and I find that really helps people to join and also it helps when anyone new inside the program inquires about my facebook group all of my current clients jump in and say “it’s amazing you have to join.” “I really focus a lot on making myself into a personal brand I think it’s really what helps a lot as well.” “One of my little secrets is that everytime I sell something, if I’m going to do a live video and make an offer, I actually have a little post-it note on my computer that says ‘Just trying to help’ and I find that always helps me focus on that more than just trying to sell something.” “I just add a lot of content when I’m selling something, like I just give heaps of value.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar Coffee with Carissa www.Carissahill.com.au

Chad Woolner learned like most professionals that post-graduate schooling typically teaches you how to be a doctor, attorney, chiropractor or dentist, but teaches you nothing about how to run your practice. After struggling to get his practice to grow he found the secrets he needed and quickly realized other doctors needed the same. He reveals in this episode what he learned and is now teaching other doctors. Show Notes Chad Woolner finished chiropractic college and opened up his own practice. It didn’t take him long to realize that school didn’t teach him everything he needed to know about running a practice. He had no idea how to run a business or market his practice. He hired a big consulting group and did everything they told him. Unfortunately, it didn’t work. In fact, the more he did exactly what they told him, the worse things got. Chad reached out to everyone he could but nothing worked. He struggled for years to provide for his family. About that time, he started to hear about funnels and wondered if that might work for his practice. Once he figured out a funnel that worked he literally experienced almost overnight success. New patients started coming in the doors and the practice started growing. Chad soon realized that other struggling chiropractors could benefit from what he had learned. He showed his funnels to another chiropractor and helped him set everything up. Almost immediately this other practice started growing as well. He realized that there were so many other chiropractors who needed this same help. The problem was that he didn’t know how to effectively get his message out. Then he discovered Russell Brunson’s “Perfect Webinar.” This single webinar allowed him to package his message and deliver it to other chiropractors online. In a little less than 6 months, the income he was making from teaching other chiropractors how to build funnels for their practice doubled the income he was making from his own practice. Quotes: "In less than 6 months, the income I was making from teaching other Chiropractors doubled the income I was making from my own practice!" Links: www.FunnelHackerRadio.com/book

Akbar Sheikh has become a very successful funnel builder. More importantly he has become even more successful at making his competition irrelevant. He reveals his secrets to getting publicity and influencers to help establish his authority. Show Notes What does irrelevant actually mean? How funnel hacking applies to making your competition irrelevant. The 7 secrets to success. The importance of likeability with funnels and business. How to utilize 100% of Facebook Marketing. Quotes: “There are so many funnel builders. That has zero relevance to me because there is only 1 Akbar.” “We can only use like 5% of our brain. We do the same with Facebook. It’s like using a Ferrari but only using one cylinder.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar AkbarSheikh.com

Wilco is the founder of 2 software companies that he has built using Facebook ads. He details his strategies for video ads that convert on Facebook. How to create stories in your videos, how to split test and generate the greatest ROI from you ad. Show Notes When to running Facebook ads. The importance of testing and buying data of your Facebook ads. How emoticons will help your video ads convert. Other tips and strategies with video ads like storytelling and average time for video. Quotes: “You don’t have a real business unless you have traffic.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar Connectio.io

Akbar Sheikh lived in a janitors closet. He sold his car so he could start his business. He worked and focused on his “7 Secrets To Success.” Last year he found himself on stage receiving a “2 Comma Club” Plaque from Russell Brunson and ClickFunnels. This award proves that he has sold over a million dollars through an online sales funnel. Show Notes What it takes to go from homeless to 2 comma club. How Akbar ran into Network Marketing. Why 99% of people give up. Quotes: “Just make it happen. Just go for it.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Alison Prince’s story is unique because it is not only her story. She sold millions online but then taught her 2 middle school age daughters how to do the same. She continues to sell online while teaching others how to do the same. She is so confident in the success of her students that they are creating a “Because I Can” clan since so many are having phenomenal success. Show Notes How do you react to the haters? Types of products that work in Ecommerce. How do you find a good mentor? How do you become a good mentor for others? How to improve your organic reach on FB with one picture. How do you trust people to hire and do projects. Quotes: “You don’t have to have some crazy shark tank idea to sell. Just find what’s trending and sell that.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar 0-100K.com

Kim Doyal is “The WordPress Chick” Plus a whole lot more. As an entrepreneur who has been creating content for over 10 years she knows what it takes to create content that engages and captivates an audience. She reveals her 4 secrets to being able to create amazing content. Show Notes The importance of taking action. Where marketing is heading to. Quotes: “You only learn from doing and get better from the doing.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar TheWPChick.com

Dave Miz has been designing websites for years. But the one thing he realized that had more impact on his bottom line was his emails. He built a million dollar business in 5 years through email marketing and reveals the 5 styles of emails to maximize engagement and conversion. Show Notes How Dave discovered how to get into website developing. Dealing with cancer in his family Dave made his way through Email Marketing. Special tips to implement to your Email Marketing. Importance of getting into as many marketing seminars. Quotes: “Your Gmail inbox will be completely in the next few days. Your customers are the same way they won’t remember you if you’re not interacting with them daily.” “You wouldn’t do FaceBook ads without tracking them, why aren’t you tracking your emails as well?” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar AutoresponderAnalytics.com

Alison reveals her journey from a math and science teacher to blogging and then e-commerce millions. She also reveals how she helped her kids and her friends to change their lives by teaching others how to sell online. Show Notes How Alison has raised 7 different businesses. How Alison got her kids to start a business. Alison makes more in one webinar then she made in a whole year. Quotes: “It was me giving my soul and what I truly believed inn that can change lives it changed mine and my daughter’s lives.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar www.FunnelHackerRadio.com/book

Andrew Fox the founder of Zapable shows how anyone can create and sell their own app. He also reveals why taking an “application fee” helped him sell over $100,000. Andrew also explores the different ways apps are being used for any kind of business. Show Notes What is Zapable and how does it work. How Andrew got 250 reviews over night for Zapable. What kind of businesses can use an app. Quotes: “Literally every business can use and benefit from an app.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar Zapable.com