Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.
What if client don't have any goals? + Q&A No.157
In terms of Studio/SGPT equipment, which brand has a good reputation within in the industry from what you've seen/heard over the years?
What do you think makes an online coaching service work and better than others?
How can I improve my marketing overtime?
What are some major changes to being a PT you think will take place over the next 10 years?
What boundaries do you think you should have as a business and PT? What have you seen work for others and yourself that have the most positive impact - feel a bit all over the place at times and do not switch off.
When releasing an online launch is it better to release it as just a new service and hope people sign up or will creating a competition with 5 people 50% off give it more demand/ interest?
How to hit lead gen targets in club when very busy with clients and have minimal time?
What would you suggest when building a learning platform for clients (for example something similar ish to your PTMA website with the course)
After building up my first sizeable chunk of leads on mail chimp, how long should I nurture until I go for the big sell?
What happens if you have a client that just doesn't have any goals? For example if they just come to you because without you they wouldn't exercise at all. They are basically just coming because they want to move their body and rely on you just for actually working out.
In your opinion what is the best way to approach people in the gym and start up a conversation?
9/2/2024 • 19 minutes, 8 seconds
How to manage clients expectations during the onboarding phase & Q&A No.131
Time; 00:33
How long would you give PT away as a prize?
Time; 2:18
how would you approach online group coaching clients enquiring about in person sessions? Particularly when it's framed as "I just want a couple to get me going" as price has been mentioned as a barrier already
Time; 5:40
Who would win in a wrestling match?
Time; 7:35
How to manage clients expectations during the onboarding process?
Time; 11:02
Tips to improve my focus when I keep being distracted by negative thoughts and self-limiting beliefs
Time; 20:50
Tips for getting my face on my stories I bottle it every time
Time; 22:17
What would you say is the average number of online conversations a month to generate 1 new starter a month?
Time; 23:49
Do you put a 5, 10 15 min gap between sessions to allow for overunning and a chance to recap client notes etc, or schedule back to back?
Time; 25:40
Potentially a controversial one... But what's your thoughts (if any) on James Smith entering the "mentoring" space. Can't help but feel he's too far removed from it all to be offering business advice?
Time; 31:05
When prospective clients say in a consultation 'I just need x' for example, 'I just need 1 session a week' or 'I just need sessions not nutrition coaching', but you know that that isn't enough based on what they have opened up about - how would you suggest they need more than they think they do without appearing judgey or rude?
Time; 33:51
Its 6 week challenge/transformation season. These aren't my thing. How would you keep clients focused as they inevitably start to see some seductive claims on socials?
1/16/2024 • 37 minutes, 42 seconds
Selling how YOU want to be sold to on the gym floor
An episode dedicated to personal trainers and coaches working on the gym floor.
We break down how to take advantage of all the FREE leads walking through the gym doors everyday.
We chat through your barriers, challenges and mind set around this activity.
Techniques and conversation structure
And how to follow up with the leads you have generated.
Questions and feedback send to [email protected]
FREE Business accelerator course available until 31st January 2023 click here
1/20/2023 • 46 minutes, 32 seconds
Why come to the Coaches Conference 2022?
The coaches conference is by coaches for coaches!
In this episode we run through who the conference is for, why attend, what you'll walk away with and the schedule of subjects and speakers.
We are so excited and buzzing for the event with some top class speakers and amazing people turning up all the for the same reason.
Speakers include;
Dan Osman
Nicola Hobbs
Emma Storey gordan
Emilia Thompson
Gregg Slater
Currently (21st Oct) we have just released another 20 tickets.
Get your tickets by clicking here!
10/22/2022 • 25 minutes, 43 seconds
Your PT Business doesn’t define you - With Chris Irvine
Back at last with guests on the podcast, and we kick off with a belter of a guest.
We have known Chris since he started in the industry and to say this man grafts and has earned everything he has achieved in the industry is a huge understatement.
From running a very successful business in a commercial facility, to creating and running Nitrafit company, all the way through to coaching other coaches in business.
We dive into a topic that I don't thin has been spoken about too mcc and hopefully you will resonate and feel like you're not alone in this industry.
Too many of us as coaches attach our emotions to the business to a point it continually consumes us. It negatively effects our confidence, mood and how we are around others to a point we feel it brings us far away from reality of what is actually important.
The industry is creeping towards judging success on revenue alone yet coaches have never been more lost, burnt out and lacking in confidence due to the constant battle of comparison and what success looks like to others.
in this episode we are joined by Chris Irvine successful PT, Gym owner and business mentor who we regard as one of the hardest grafters we ever came across with a similar mentality to us but how did that effect him, us and how have we managed through the darker sides of the industry that not many talk about.
10/2/2022 • 52 minutes, 41 seconds
Live Check in Q&A No.69
How to stay focused with tasks without getting distracted. (I'm trying to remember what my priorities are)
How much would I charge for small group PT if my one-to-one sessions are priced at £45?
How would you approach establishing business connections with physios etc? Want to get more of a network of professionals I can refer people to when needed and vice versaHow narrow do you think we should go with our demographic?
I have just worked out my monthly break even number and trying to work out how many clients I need to reach this target.
I have different price points for my business, is the easiest way to work this out to divide my break even number by my cheapest price point? Or is there a better way to do this?
Hope that makes sense.
How do I get my clients to be super adherent to their check ins?
Social proof :
Apart from client progress photos if they are ok with me using them and clients feedback from check ins, reviews and testimonials, would you recommend any other ways of showcasing what I do and the results I get with people ?
From experience, what separates those who excel as PTs / coaches from those who just get by
What’s the best way to approach & encourage clients who say they are “too busy” to go to physio but it’s starting to hinder their progress?
When approaching full capacity, what are ways you can keep the person on board without completely turning them away?
What are the essential topics you would/should cover during an 'Intro Week' series of education/emails?
Nothing I’m too late see ya soooooon ?
9/21/2022 • 33 minutes, 36 seconds
Oli Patrick - Understanding your scope of practice for mental health and stress resilience with clients
Do you know the difference between positive and negative stress?
Does a personal trainer have any role in managing the global stress crisis?
Did you know stress has overtaken back pain as the biggest cause of being off work?
Is exercise is a system stress, is it always good for you?
Are there foods that meaningfully decrease stress?
Why has Wim Hoff and Cold Water Immersion become so popular?
Should you be measuring your clients Heart Rate Variabilty above all else?
6/13/2022 • 56 minutes, 27 seconds
Live Check in Q&A #55
"I will be looking into what I can do on Stridist but in general, how can I offer more value and accountability when it comes to nutritional support for my one2one online clients.
Second question - I am struggling to get progression photos and measurements off some clients. I add it to their weekly check ins as reminders and reiterate the reasons why we do it and how it benefits then but I’m hitting my head against a wall. Any advice? Thanks"
How long do you think an effective consultation should last where we can get a sale but not also use up loads of time?
Any tips on chasing up enquiries? I had 10 last week but as of yet no consults booked in. Want to reach out again but not sure how to go about it
"I know my ""ideal client"" and have been making sure my message is to them, however, I have different skillset that could be for a different market. e.g. I work mostly with women making sure they have the right mindset and approach to losing weight, but I'm also a Low back pain specialist and love the biomec side of things. Is there a way to use both skillset and not confuse my audience? I was thinking of doing low back pain assessments in the gym but worried I will become the ""LBP guy"". I also spoke to a sports therapist and she may be keen to work on a referral program with me.
Would love to know your thoughts on this."
How would you price pairs PT sessions compared to 121.
What key things should be considered when looking to bring staff on and or build a team?
Looking to go with Stridest. Your honest take on how it seems to be working since its launch? Or, at least, the feedback you've heard.
5/10/2022 • 26 minutes, 59 seconds
Check in Q&A #45
Another great week of check ins and questions from the legends on the academy.
If you want to get involved with the next intake onto the academy, register your interest here!
How can we excel in small group training lead gen and marketing?
If you were going from a commercial to a private gym, how do you know when would be the right time, what are the considerations and if you are in a position to do so.
Any suggestions for after care once a client leaves? Finishing with a long term client due to circumstance rather than her being ready to go alone and want to give her the best chance moving forward, she’s not ready for a new PT yet and I don’t think online will work for her right now If you have not been marketing an offer or your services for quite a bit and would like to get 3-6 (1-1) clients in the next 6 weeks with no gym floor traffic available. How would you go about it step by step considering you had your target market and offer nailed down and ready?
Tips for conducting small group training sessions in peak hours/when gym is packed! And how can we make these sessions extra special/high quality for the clients.
"I have had an online client ask me if they can basically dip in and out of my online coaching service (e.g have 3 months of coaching then have a few months off and then pick up where we left off ) what would you advice to say to this person?"
Would you recommend following people similar to your target back on socials rather than just always other coaches. So filling my business page with the people I want to help so that it I can see their stresses, struggles and frustrations so I can use it to help create content and open up conversations for business
Any tips and advice for my first ever nutrition talk? Will be my first ever time public speaking!
I've got a lot of laptop based stuff to do just now, but I'm proper shit at staying focused when I'm sat at a screen, always have been - need to be on my feet and busy...any tips on how to maintain focus?!
How would I go about increasing my pricing for online training. Do I need to include more with what I’m offering or simply put up the price of the current offering? Not sure where to start!
If somebody is not the best at posting on social media and making e-mail marketing (not only English is a second language but also simply not that kind of person) however good in person (1-2-1/classes etc)- how much does this have an impact on the business (%)? Is anything can be recommended or the same answer “you must do it”?
How would you deliver your offer at the end of a seminar? I think I’m not quite getting it??-️
"What have been your favourite lead generation activities on the gym floor from experience?
How would you market your first month working at a commercial gym?"
2/22/2022 • 46 minutes, 37 seconds
Check in Q&A #43
Some belting questions this week from the bunch of absolute legends in the academy ...
Aside from client education, what more can I do to support clients outside of sessions to improve my service and it’s value?
Top 3 Monthly Goal Review questions!
United or City? can never think of a question
How many hours per week of coaching (in the gym) should I aim for?
"As you know I’m mainly working on developing my online coaching. Do you have any advice on how I can reach a wider audience?
Evening though I have online clients and I’m getting great feedback and referral’s, my clients are all still local people to my area. I feel like one of the reason why they sign up with me is because I’m the local guy from the gym who know his stuff. The only thing I can think to of is paid ads. I’m not complaining, I’m just curious and it would be nice to get myself know out of North Lincolnshire 😆"
How do I approach the delicate subject of asking clients whether they have been vaccinated? Is it even ethical to do so?
How do you get the balance of not dictating to clients but at the same time giving that accountability
Mailchamp or active campaign for emailing
How would you recommend communicating to clients that you are moving online?
"1) I feel as if my head has been up my arse the last week or so. I have managed to complete my most important tasks but that's about it. Any tips for getting back on track.
2) I'm considering leafleting my local area, do you have any advice on how to do this properly?" "Client Monthly Reviews As I get busier I feel it may be more challenging to fit in all my monthly reviews into the last week of every month.
I usually do my monthly review over zoom, if me and my client are struggling to find a time that suits both of us, would it be ok for me to send them over a monthly review form & then record a video giving them feedback and discussing their goals for the next month?
Another potential option I've came up with is to do their review at the end of their last PT session of the month.
Would these options be ok if I can't fit their call in on the last week of the month?"
2/8/2022 • 39 minutes, 16 seconds
100TH EPISODE!!
100th Episode of the podcast!
Actually a big milestone, through nothing more than following through with the consistency and what we said we would do.
But to "celebrate" we invited 4 amazing humans and coaches on who have worked with us in different capacities over the past 12 months + ....
So huge thank you to Sophie, Nicole, Dom, and Sam .... amazing to have you guys on, and we are definitely going to get more of the guys on in the future too.
We spoke through the varying topics getting everyone views and experience, and covered;
What would they say has been really important in improving your confidence in business as a self employed coach.
What advice they would give anyone now lacking in confidence.
What are the main contributing factors that had a high impact on their successes.
Why values and have clear fundamental goals are so so important to each of them.
Guys hope you enjoy this one.
If you haven't please give us a rating and also share this with like minded PT's you think will get a lot from this one.
1/12/2022 • 1 hour, 15 minutes, 32 seconds
Jonathan Goodman
So pumped and grateful to be able to talk to Jon.
Jon is the founder of The Personal Trainer Development Centre @theptdc
Author of 11 books including the ever popular "ignite the fire".
Is a pioneer in the industry and someone we have followed and respected for a long time.
It was a free flowing conversation, but below are some of the points we covered throughout;
The work Jon is doing to bring the fitness industry together and spread awareness.
How the pandemic changed his outlook.
The value behind 1 on 1 conversations.
The comparison trap trainers fall in to.
How coaches and trainers can evolve their businesses for the future.
Thanks for listening, hope you enjoyed the episode.
As ever, any feedback, please drop us an email @ [email protected]
12/12/2021 • 1 hour, 8 minutes, 48 seconds
How to start your own podcast with Stuart Aitken from Lift The Bar
We are very fortunate to have Stuart Aitken on in this episode. Stuart runs a very successful podcast, and in our opinion are something one day we aspire to come to close to the quality of episodes Stuart puts out for LTB.
This is specially to support PTs/fitness businesses who are thinking of putting a podcast together but are potentially missing the mark with their reasons why and who they are directing it towards, we covered;
What do you feel are the main advantages of a podcast?
What are the top 3 things that PTs need to know when setting one up?
Where do you feel potentially some PTs go wrong with this?
What advice would you give to avoid this?
What have been your best 3 take away’s from guests you have had on?
You can find Stuart @litfthebar on Instagram, or find his podcasts on all popular streaming mediums by search for Lift The Bar.
And feedback, please feel free to send through to; [email protected]
11/28/2021 • 56 minutes, 49 seconds
LIVE CHECK IN Q&A #34
I have heard about a former PT in my gym stealing clients if PT’s and they weren’t happy about it, I wouldn’t do it intentionally but if I’m focused on speaking to and helping as many people as I can, how would I deal with this when I don’t focus on who’s clients is who’s? (I don’t want to be that type of pt)
Movement assessment in the consultation or 1st session? i like to see how they move so i can advise them of how many sessions they should have with myself/alone following program. But its very time consuming
Tips for taking down notes during consults without breaking up the flow of conversation, I’m terrible at doing both at once 😂
As my charity night is coming up next week, what would be the best way to get everyone down?
11/24/2021 • 23 minutes, 15 seconds
LIVE Q&A CHECK IN #33
Different type of question to usual - any tips on how to manage your time during a session? I’m finding with a few clients we end up chatting a lot (much better than my issue when starting of awkward silences 😂), not an issue for the ones that do sessions outside of 121 as they add it on somewhere else but want to make sure those only doing 121 are getting most out of it
How can I have a different onboarding journey through emails for online and offline or potentially a new product with stripe and Mailchimp please?
When delivering a seminar would it be best online with slides or in person?
What do I write in one of my emails which will make people say 'oh my god, I need to have her as my coach!'?
"Just any general tips on converting online clients from a 6 week challenge to a rolling monthly plan I currently have my 6week challenge which runs up to the Xmas break. My worry is they will then just stop at Xmas after the 6weeks and I’ll then get a whole new intake of clients in January and will be starting all over again. I don’t mind starting over again as I was happy with my launch and I’ll get better each time however I would like to retain clients obviously.
What's the optimal way to get clients to interact with one another?
"I am going to run a 21 days for £21 offer in December. I have some session times which are quieter than others, would it be okay to only make my quieter sessions available to those on the trial?
Also would you run any offers in December to sign new people up for january?"
Any ideas on how to make the most of classes for lead gen? Tips, CTAs, follow ups etc
What's the one thing that PT's get caught up doing that doesn't matter as much as we think it does.
"I should've asked this question earlier. I have created a landing page for my 21 day trial and I am considering connecting it to stripe so people can sign up without having to go through me first.Would this be a bad idea incase someone either doesn't want to sign up without speaking to someone, or someone signs up but it turns out my service isn't a good fit for them?"
Like we have an on boarding system in place for when new clients come into our business, could you have an ‘off’ boarding system where you have a specific way clients leave your business? I want my clients to leave with a good lasting impression if that makes sense 😊
Thanks
11/16/2021 • 40 minutes, 18 seconds
LIVE Q&A CHECK IN #32
Questions covered this week ....
Still struggling to get people to book on for monthly reviews, how can I get across the value of these? Are they necessary for every client?
Should I start with my new prices of my service or an introductory offer? I only told 1 person the intro prices but I have a feeling due to that, they won’t value other parts of the service, I can explain prices have gone up, but due to already agreeing, that I will keep the price the same for the 3 months
I'm changing my payment method to monthly direct debits in the new year.
What would you do if a member wanted to sign up, but couldn't make 1 or 2 weeks due to a holiday and therefore didn't want to pay for a full month?
I think a potential option could be to increase their session frequency before and after their holiday so they're not missing out. I know this is an option for 1-2-1 but would it work with group coaching too?
In some cases I don't think I'd mind charging for half a month if it meant keeping them in my business, but I can imagine it would be a bit of a pain to manage.
If you were starting new in a commercial gym, what would you have as your 3-5 daily non negotiables.
Do you rate leaflets/ posters for marketing? Eg if I included a QR code to a free 14-28 day program when completing a survey or something?
11/9/2021 • 22 minutes, 3 seconds
Overcoming the fear of member interaction and speaking on camera - With Warren Inspire.
The fear of interacting with people we don't know, and speaking on camera is a real sticking point for a lot of Personal Traienrs and Business owners who largely rely on this being the forefront of acquiring clients.
Warren has an incredible story and a unique skill set and ability to support people increasing their confidence.
We chat through;
The Art of standing out and being seen.
Relationship building skills with potential clients on the gym floor.
Overcoming the fear of speaking on camera, Presenting on camera
Selling your services effortlessly
You can find Warren on IG @warren_inspire
10/24/2021 • 52 minutes, 55 seconds
LIVE Check in Q&A #29
In this week session we cover;
How to improve adherence for a long term client
How to know when you're not doing enough or the client isn't giving you enough
Im doing an online exercise library for my clients - what is the best way to upload it? Google drive/FB/ APP?.
How would you collect emails at the gym?
1. Would you produce different content accross different social media plateforms? Or can you post the same things accross IG, facebook, LinkedIn? If different, what would be the differences?
2. Any advice on local marketing, as a gym located in the city centre I am thinking about going into the offices in the building and offering either seminars (wellbeing at work, lunch at work, quick stretch routine) and/or flyers with intro to PT at half price.
If someone takes ages to sign up after consultation/ you have to chase them a bit.. should this be seen as a red flag? Should you onboard them?
How would you go about pursuing the local area as a marketing medium? Flyers/business cards in local clubs/shops?
How to switch off from thinking about your business all the time? Particularly when there is so much to do!
A client of mine would like to pause her membership because she feels she "needs longer cardio sessions to give her body a jolt" would it be worth sitting down to discuss and potentially offering online 1-1 coaching or to pause it and let her go ahead on her own? I don't feel she values the online side and I have no space for in person 1-1.
10/6/2021 • 26 minutes, 41 seconds
How to make Social media work for you - with Tanya Filer
Firstly a huge thank you to Tanya for taking the time to speak to us on this episode.
So many take aways from this episode.
Please give Tanya a follow @ Tanya_filer on Instagram.
Tanya has a course starting in December that we would highly recommend you get involved in.
We talk through;
What Tanya helps client with.
Why Tanya is heavily involved in helping fitness professionals.
What you need concentrate on, and how to get rid of the noise of other people clouding your decision making and progress on social media.
What to consider when creating a marketing strategy.
How understanding your values will bring about more confident content creation and strategy for social media.
As always, please feel free to fire over any questions or comment to us guys, and please give this a review and share to reach and help more people.
9/26/2021 • 1 hour, 13 minutes, 2 seconds
Breaking down gym floor lead generation
Want to find out more about the 6 week mentoring program? Click the link; https://form.jotform.com/210252285481350
In this session we break down gym floor lead generation, its common sense to know that being on the gym floor having conversations with prospects will most likely be an advantage when youa re wanting to generate business.
But what does actually all mean, and how do you actually know you're doing the right thing?
We break down;
Why building trust is so beneficial and crucial to the sales process.
What "adding value" actually means and looks like.
A step by step process of what to do.
How to strike up a meaningful conversation and what our aim is when doing this.
What information we are seeking to understand.
And then how to create follow opportunities.
9/12/2021 • 52 minutes, 29 seconds
LIVE CHECK IN Q&A #25
Register for "How to bring in consistent leads" webinar, this Monday 13th @8pm; https://us02web.zoom.us/meeting/register/tZ0rde-trjMvEtx2a2j1p6DtufHYWBlrHCzZ
Questions covered this week;
Relevant to today’s insta post. Worrying that a lack of before and afters damages my social proof especially with my demographic. My clients take them but it’s asking to share them. How do I go about this best? Because I totally empathise with them.
How do you stop clients from making excuses and lying about their diet and steps
Sales conversion rate is low. Trying to show how I can add value but expense is always the number one objection. Advice please.
Sorry guys - another Q! How do you present your prices to clients? Heard mixed reviews about 'avoid pulling out a pricing sheet', 'present your price sheet and stay quiet/say nothing', 'know your prices and present as a tailored/personal pricing option for each client'(even though these prices are all the same obvs!), 'clients aren't interested in all the features of your package - they just want the results of the features from that package'. Thanks
What are your top 3 (or more) ways to ask people if they would like personal training. I know thats a pretty open question and that could be on the gym floor or online. Thanks
I feel like I have been so motivated with socials/ marketing and lead gen this week. I don't want to lose momentum and I really want to keep going with this pace because I feel like this is closely linked to me achieving my next goal. How can I make sure I stay consistent both in and out of the gym and not get sidetracked and distracted?
Any questions regarding the upcoming 6 week mentorship group - please fire through to [email protected]
9/7/2021 • 41 minutes, 31 seconds
Improving how to use video for social media with Stephen Devaney
An absolute must for any Personal trainers/fitness businesses to listen to!
Stephen is the founder of HD Creative, which help fitness business owners to create and edit video content.
You can find Stephen on IG @ste_hdcreative
We talked through;
Why is video now so important for marketing your PT/Online coaching business?
How as a new PT or coach can you overcome camera shyness and/or improve camera skills?
What are the best practical video tools to create great video content in the most efficient way possible?
What is the best way to repurpose ANY (email, photo, carousel etc) content into video content?
What type of content will generate more eyes, leads, attention to your video
Please share the podcast with anyone who you may feel it will help, and any feedback .... please leave us a review or send us an email @ [email protected]
8/12/2021 • 1 hour, 54 seconds
Coaching females clients (Menstrual cycle, PCOS, menopause) With Sky Asquith
We are very lucky to be joined by Sky Asquith, to talk through consideration when coaching female clients with PCOS, clients going through the menopause, and how to deal with the menstrual cycle.
Menstrual Cycle;
Importance of conversation around the menstrual cycle.
How to supplement this with check ins/service.
Key considerations for female clients around the cycle.
PCOS;
What is PCOS and how common is it.
Impacts of PCOS will have on clients vs client without PCOS.
Key focuses for PT's with clients with PCOS.
Menopause;
Key changes in women from pre to post menopause.
What would you do differently with clients who are pre/post menopause.
You can find Sky on instagram @sky.elizabeth.coaching
7/11/2021 • 55 minutes, 11 seconds
Small Group Training with Cameron Cummings
This bonus episode we dive in to small group training with a very successful coach by the name of Cameron Cummings.
W dive into;
What made him prioritise SGT?, from a business and personal stand points.
What advice he would give to a new trainers who is wanting to start SGT?
How to deal with barriers from PT's wanting to transition into SGT.
How to sell the concept to current 1-2-1 clients.
How he determined the capacity and price point for SGT.
Marketing considerations.
How he goes about programming.
Hope you get a lot from today, and any questions or feedback, please fire through to [email protected]
6/27/2021 • 1 hour, 16 seconds
GENERATING LEADS
An unplanned episode we recorded whilst doing a LIVE on one of our Facebook groups.
We cover some common mistakes whilst generating leads, and a clear step by step process on what a lead is, the difference between cold and hot leads, and a simple process to follow.
Any questions or feedback please drop us a line @ [email protected]
6/21/2021 • 38 minutes, 30 seconds
Ollie Marchon and Jenz Robinson from The PFCA - Raising the standards coaching
We were thrilled to be joined my Ollie and Jenz for this bonus episode, and talk through "Raising the standards of coaching"
We talk through;
What it means to them to be a professional PT.
What does raising the standards mean to them.
How having strong values plays an important role of professionalism and standards throughout your career.
And much more....
We would highly recommend the FFC LVL 1 for any new or existing coaches out there.
You can find the PFCA on Instagram @the.pfca or via their website; www.thepfca.com
Any feedback as usual guys, please fire through to [email protected]
6/13/2021 • 1 hour, 4 minutes, 37 seconds
Selling personal training the right way with Stuart Mckenzie
Stuart Mackenzie owns FitPro Sales Agency which is responsible for over £3m in sales for personal trainers, gym owners, online coaches and course providers in the fitness industry. FitPro Sales also provides education & mentoring for coaches who want to develop their ability to sell their services and take their business to the next level.
We’ll be focusing on selling the right way. Sales isn’t about twisting someone’s arm to pay you at the point of sale. Sales starts with YOU, your product and the message you portray. Understand this and sales is very easy.
You can find Stuart on IG @stu_fitprosales
Any questions or feedback, use [email protected]
5/23/2021 • 1 hour, 9 minutes, 37 seconds
Chris Bradley - Gaining consistent client results/transformations
The realities of embracing the initial learning process of working with people, building a general framework to stick by as they grow and considerations when working with specific demographics
Chris background
Q1 - I think we all have this but looking back what was the initial light bulb moment for you that started to create a bit of a framework for client results/transformations?
Q2 – We see many PTs lacking in confidence and self belief with one of the main reasons being they doubt themselves because of lack of results, education is one thing but what advice would you give to upcoming new pts around this?
Q3- Systems and software that enable you to grow and still give the same level of service
Q4 – You’ve worked with a lot of females who have been failed previously by different dieting products and services, how do you support them to stay bought into the process with you when motivation, consistency and accountability is usually such a struggle for them?
Q5- The top 3 things you feel every PT needs to get a grip of to make sure they are getting consistent client results?
4/25/2021 • 1 hour, 8 minutes, 14 seconds
Stuart Aitken - Managing self doubt as a personal trainer and thoughts on leaving the industry.
We were thrilled to have Stuart on this episode.
Stuart works with Lift the Bar and runs the podcast, which is nearing their 300th episode. Stuart was also a personal trainer, and runs the social media and marketing for Lift the Bar.
We talk through and go off on a few expected tangents on;
Expectations coming into the industry and what influenced them.
Feeling self doubt and wanting to leave the industry
Any tips on how to process those thoughts to move yourself forward
Rationalising self doubt and feeling like an imposter
Some golden nuggets from some of the industry experts he has interviewed over the last few years.
Check out Lift the Bar instagram @lifthtebar
And you can catch Stuart on email too @ [email protected]
Hope you enjoy this one guys.
4/4/2021 • 1 hour, 17 seconds
Mentorship and industry opinions - With Mel Spooner from CAWS
In this episode, we were being interviewed/questioned by our good friend Mel Spooner from CAWS.
We talk through;
What we are known for.
Our backgrounds.
What is missing from the industry now.
The entry point into the industry for personal trainers.
and much more ...
You can check CAWS website @ www.trainwithcaws.com
3/7/2021 • 1 hour, 18 minutes, 57 seconds
Series 4 - Episode 5 - Week 4 Q&A from the transformation program
This week we answer the below questions;
Hopefully this makes sense. because you have to assess the needs and prescribe to a client what they need to build the service.
On a landing page for people to buy online coaching for example Would you still mention what online coaching includes for example (check ins, nutritional guidance etc) when they might not actually need some of it?
Once I've reviewed my pricing, do I increase my current f2f clients pricing, even if it's quite a bit higher? Or gradually bring it up? I'm unsure of what to do on this
How to up money (I know u just did this but pure struggling with it, feel like my clients will just leave me but then does that mean there probs not the right clients?)
Would you recommend using a social media automation tool to allow you to create and schedule posts in advance?
With regards to pricing. I was only working in the gym for 3 weeks before they closed again, so I have been building my online coaching for the time being.
How would you go about explaining the increase in price to a client who would like add in face-face coaching once the gyms re-open?
If a client is reluctant to goal setting with regards to short, medium and long term and is only interested in the short term goals, would you still stick to setting it out in this format or would you go with the way in which they prefer? My consultation was before we spoke about onboarding/consults so I now know it might have been a lack of MI and the set up on my part.
Say you've gone through a consult, the convos gone well and client has bought into the plan of action, but their sole objection is price - how would you go about handling that? If you've recommended 3x a week for example and they could only afford 1x, would you then meet them there? If so, would doing that devalue what you've prescribed?
I currently just ask my clients to pay me via bank transfer but I now want to start setting up monthly direct debits. My main worry is that it may prevent people from signing up as they may feel trapped or feel as if they don't want to commit to a direct debit. Any tips on overcoming this potential barrier.
If you get a cold lead message you would you ask them to fill in a pre-consult and book a call? I am unsure what to do and usually do a shorter version of a consult through messaging.How do I deal with clients that are so obsessed eating a takeaway most night? I have tried the home cook method but doesnt want to eat her own cooking.Best advice for starting the conversation on social that you're a coach and have 121 spots availble other than grid posts ?
Is having two levels to your 121 service a good idea or would you say start with one then build it out from there?
Hope this helps people out :-)
2/2/2021 • 38 minutes, 4 seconds
Series 3 - Episode 15 - Programming adaptation with Andy Mckenzie and Mark Laws
This episode we are luck yto be joined by Andy Mckenzie and Mark Laws.
We have some great conversations about;
Programming
Assessments
Bench marking and scaling for you clients
Online delivery, and much more.
4/24/2020 • 1 hour, 36 minutes, 10 seconds
Series 3 - Episode 14 - Female take over with Emma Storey Gordon, Hayleigh Madigan, Carly Thornton, and Emilia Thompson
This episode we are really luck to have, ESG, Hayleigh, Carl and Emilia take over and have some great discussions from dealing with clients, marketing, and pivoting their business during this time.
4/24/2020 • 1 hour, 3 minutes, 50 seconds
Series 3 - Episode 8 - Pre-Consultations & Consultations.
In this episode Nik and Ant go through the use and structure of a pre-consultation and delivering a consultation for the online services trainers can offer.
4/6/2020 • 1 hour, 3 minutes, 28 seconds
PTMA Business Transformation Programme. Series 2 - Episode 3
In this weeks Q&A, we answer the groups questions covering;
How often should you follow up with leads.
What types of things to include in a client feedback survey.
How to deal with financial objections.
Dealing with clients who want to change their time slots.
Feel free to drop any comments or reviews below.
Any seperate subjects you'd like us to cove ... please give us a shout @ [email protected]
1/9/2020 • 45 minutes, 17 seconds
Episode 21 - LIVE FACEBOOK COACHING SESSION RECORDED.
The latest episode is taken from a LIVE coaching session delivered on the PureGym PT Development Facebook group.
We had various questions from trainers throughout the session, from consultations, increasing session frequency, lead generation, etc.
3/26/2019 • 52 minutes, 36 seconds
Episode 12 - Live Questions and Answer Session (Main topics; increasing prices and interaction).
This weeks episode we record a LIVE Q&A session from the Facebook group. We talk through increasing prices, interaction, setting up a meet a greet station in the gym and thoughts around workshops.
11/26/2018 • 47 minutes, 59 seconds
Episode 11 - Creating a PREMIUM service
This week we answer and talk about cancellations in a PT business. Also, on the main topic go over what a premium service may look like and some quick wins to start to creat a service that exceeds clients expectations.
11/19/2018 • 41 minutes, 40 seconds
Episode 10 - PART 2 - What to do in November to prepare for December
A shorter episode this week, continuing on from last weeks “prep for December” episode. We go into some more detail specifically about how and what to do for the monthly challenge with clients and put our views on some questions that were asked.
11/12/2018 • 33 minutes, 41 seconds
Episode 9 - Assessing clients with Chris Peil from The Move Well Project
This week me and Chris go into what he looks for and his view on assessing clients before training, how to apply this to the general population. And we touch on periodisation.
11/8/2018 • 57 minutes, 29 seconds
Episode 8 - What to do in November to prepare for December!
This week me and Ant talk through some simple and actionable points if you want to build you business in December. The second half of the podcast is discussing ideas that you can implement to retain client in December.
11/5/2018 • 42 minutes, 16 seconds
Episode 7 - Personal Training Taster Sessions
Today in the LIVE Stream, me and Ant talk through taster sessions. Our thoughts on offering them, and the impact we have seen. The wording, aim, alternatives and a few rants here and there.
10/23/2018 • 40 minutes, 25 seconds
Episode 6 - LIVE Q&A - Outsourcing areas of your business.
Outsourcing areas of your business.
10/8/2018 • 35 minutes, 46 seconds
Episode 5 - LIVE Q&A - WHAT INFORMATION TO GATHER.
Quick LIVE q&a, where we talk about client issues experienced from trainers, and what information would help to solve these issue's, and when to gather it.
7/13/2018 • 35 minutes, 23 seconds
Episode 4 - LIVE Q&A - Managing difficult clients
We discuss how to deal with clients who are difficult to manage. From the consultations set up, using different methods and some examples from the past. Plus some live questions answered.
4/24/2018 • 52 minutes, 58 seconds
Episode 3 - LIVE Q&A - Reviewing Business and Time management
This week we talked about why and how you could benefit from reviewing your busienss. And took questions on time management etc