The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
The Art of Longevity Episode 64: Chilly Gonzales
Send us a textWhen I heard the Chilly Gonzales song Neoclassical Massacre, I immediately got in touch with his management and label to get Gonzo on the Art of Longevity. Not only are his views on AI and background music incisive, but Gonzo has some strong opinions about the music industry and the modern culture in which it operates. The ever-evolving tension between creativity and commerce has been a career-long exploration for Gonzo. It makes him the perfect guest for The Art of Longevity. Indeed, his own career has been a perfect metaphorical rollercoaster of ups and downs. After a few years on the scene as an alternative/performance artist (which he very much is right now) he had surprise success with a quiet piano instrumental album Solo Piano (2004). Only to follow up with a full-on 70s influenced pop album, launching a brief and unspectacular phase as a major label pop artist. “That first Solo Piano surprise success was a foundational moment in encouraging me to continue to take risks. When and if I wanna go back there it will be a very beautiful thing, so long as I am doing it for the right reasons, there is something fluffy and safe about it for me.”As for the pop record Soft Power, it became his “misunderstood masterpiece”, demonstrating very nicely that you can always make failures part of your narrative after the fact. “It became an opportunity for me to make it a retrospective part of my mythology - injecting a bit of drama to my career”. Fluffy and safe isn’t a typical Chilly Gonzales career choice. Indeed, on the new self-titled album, he returns to his alternative origins, rapping on most tracks. And without doubt, he is a scholar of Rap - not only on a musical level, but on a cultural level. Rap seems more influential on his career than his impeccable classical training. No other musician I can think of blends the two in such an inimitable way. As such, on new album Gonzo, the songs come across as both avant garde and yet hugely entertaining at the same time. “The best works of art will always function on a superficial level that brings you in - everybody is on the same page now - we are all trying to succeed by having a catchy song that can live on 20 second snippets on TikTok but artists who are doing it at the highest levels are still managing to sneak in a deeper artistic meaning or holding up a mirror to society. “Billie Eilish, Chappell Roan or Melanie Martinez…you can tell their goal is for their music to exist on both levels…that’s something that Rap gifted culture”.It also gifted us Chilly Gonzales and for that we are eternally grateful. The full interview write-up is on https://www.songsommelier.com/Support the showGet more related content at: https://www.songsommelier.com/
10/16/2024 • 1 hour, 17 minutes, 3 seconds
The Art of Longevity Season 6, Episode 4: Rumer
Rumer’s arrival struck a similar chord to that of Norah Jones some six years earlier i.e. refreshingly out of time. Those singles Slow, Aretha and their host album Seasons of My Soul arrived so fully formed although (as with Norah Jones) Rumer was another case of ‘overnight success 10 years in the making’.“It was planes, trains and automobiles, that was my journey to getting a record deal and in those days you had to have a record deal. I couldn’t imagine doing a self-release – I didn’t have the knowhow, team or energy. But getting a record deal seemed to be as likely as winning the lottery. I was just a girl working three jobs and trying to survive”. This went on for years and years – almost a decade – of doing low-key circuits, song-writing between jobs and with very little hope of ever getting a music career off the ground - even with that voice. After all, we don’t live in a world where talent rises naturally to the top. Then all of a sudden, at the last roll of the dice, everything happened all at once. Signed by Atlantic Records, Rumer was thrust to the top of the pedestal - signing dinners, showcases, chart success, radio play, then mixing with pop royalty and even invitations to the White House. What followed was an all too familiar tale, a most typical music industry story. Rumer became an exemplar of everything the music industry machine can do. As she puts it on The Art of Longevity:I was like a rabbit in the headlights, just spinning. I didn’t really enjoy it but I was shaming myself for not enjoying it because it was what I had wanted”. Everything goes so fast, you can’t think – you need other people to think for you – and at that point you become vulnerable. Your energy, magic and sparkle is drained from you”.Yet perhaps, she played the right card at the right time. To follow-up her phenomenal debut Rumer released a covers album Boys Don’t Cry, in 2014. She encountered some resistance to that, but she stuck to her guns and got her way. And that album was also a major success. She became something of an expert at interpretation of others’ songs, some of them long forgotten gems. One of the secrets to longevity we’ve discovered on The Art of Longevity is “have the confidence to disrupt yourself before the industry disrupts you”.Rumer did just that and survived to tell the tale. It's a fascinating journey. Support the showGet more related content at: https://www.songsommelier.com/
12/22/2022 • 55 minutes, 12 seconds
The Art of Longevity Season 6, Episode 2: Blancmange
In this episode, Fenner Pearson chats to Neil Arthur about his writing process and how he works on the Blancmange albums, with Benge acting as his foil and producer, and his collaborations with Fader and Near Future. Arthur touches on the number of ideas “buzzing and fizzing” around his head that has led to him recording sixteen albums in eight years. This in turn provides an interesting insight into the whole process of releasing an album in 2022 compared with 1982!Perhaps what comes across most clearly is Arthur’s creative energy, from the studio where he records and develops his ideas, through the time spent working with Benge in the latter’s studio, right up to his enduring enjoyment of playing live, including his current tour where he performs with the enthusiasm and energy of someone who obviously relishes performing their music to an audience. And there is no sense that Neil is slowing down: he is in the process of mixing completed albums with Near Future and a covers album with Vince Clarke, as well a new collaboration with Liam Hutton and Finlay Shakespeare as The Remainder, and a new Fader album. On top of that, he will be performing at a number of festivals next year. It’s an inspirational interview, in which Neil Arthur illustrates and exemplifies how a passion for music and a relentless creative energy has directly resulted in his artistic longevity and joyous cascade of albums from Blancmange and his many other projects.Support the showGet more related content at: https://www.songsommelier.com/
11/27/2022 • 41 minutes, 22 seconds
The Art of Longevity Season 4, Episode 5: Calexico, with Joey Burns
We spoke to Joey Burns on the eve of Calexico's recent European shows in Brussels and London. Calexico play bigger venues in Europe than they do on their home turf, despite inventing a sound that conveys that land so evocatively. Indeed, it was music journalist Fred Mills who captured the band’s sound so perfectly with just two words: “desert noir”. What a cool subgenre to have invented. Since most music writers lazily throw in all the various tex mex music flavours in describing Calexico’s sound, Joey is happy to clarify:“We are connected more with mariachi and cumbia than say tex mex or tejano or norteño which has a different connection to a different tradition. For the most part we are mariachi, cumbia. I’ve never felt like I’ve mastered anything, but I’m lucky enough to play with some of those that have”. Calexico is touring as a septet, with Burns and partner/drummer John Convertino accompanied by Sergio Mendoza, MARIACHI LUZ DE LUNA, upright bass virtuoso Scott Colberg and the brilliant guitar player and singer Brian Lopez. The set combines magical mariachi of the highest possible standard, yet when the band chooses to (as on the thrilling Then You Might See) they jam out extended plays of true sonic power in the style of Radiohead or James. In combining those elements the band’s singularity is astonishing. I can usually pinpoint exactly how I discovered a new band of longevity and for Calexico it was a recommendation from the late, erudite Robert Sandall, BBC Radio 3 presenter of Late Junction and one time Head of PR for Virgin Records. He told me I must listen to Feast of Wire three times. He was very specific about it. I remain entirely grateful to Robert. There is nothing quite like a recommendation that sticks. Not only did that one tether me to Calexico for life, but the ‘listen three times’ rule is something I have adopted as a tactic in my own recommendations. I implore you, thrice discerning listeners. It is well-known that beautiful things often come in threes. Support the showGet more related content at: https://www.songsommelier.com/
5/25/2022 • 55 minutes, 16 seconds
The Art of Longevity Season 3, Episode 7: Steve Mason
Steve Mason first made his name as one quarter (and the frontman of) the Beta Band, one of the most critically lauded acts of the late 1990s. They mixed disparate genres like hip-hop, folk, dub, house, psychedelia to create something beautifully cohesive and arresting. Their tastes were so eclectic and their desire to make music so compelling that they ended up with something that took the DNA of the past and spun it into something wholly new. In that regard, there was a creative parallel with Super Furry Animals. Their first three EPs in 1997 and 1998 set out their musical agenda “to put a nuclear bomb under britpop” so convincingly that they were always going to struggle to meet the ludicrously raised expectations around them. When Eamonn Forde sat down with Steve for The Art of Longevity, Mason explained that the band’s self-titled debut album in 1999 was rushed and they spent their interviews ‘promoting it’ by saying how much they disliked it! The use of ‘Dry The Rain’ in the 2000 film High Fidelity was one of those rare moments where music in a movie can escalate the artists profile more than any other medium, and The Beta Band was suddenly bigger in the US than they were in the UK. Hot Shots II 2001 should perhaps be treated as their debut album proper and is the record Mason is most proud of. However, Internal tensions, politics and mounting pressure meant that Zeroes To Heroes in 2004 ended up their final album before the whole enterprise collapsed in on itself. Mason had already been issuing solo work, notably under the King Biscuit Time name, while the Beta Band were still operational and then evolved into the more electronic, but short-lived, Black Affair. It was the writing of ‘All Come Down’ that led to the career-vivifying Boys Outside album and its companion sub album Ghosts Outside. This was the first time Mason released music under his own name and thereafter he released a new album roughly every three years. Mason talks about his circuitous career – from being in a band but feeling like the pressure of it all was solely on his shoulders to operating under pseudonyms and finally venturing out under his own name. There are common musical threads, but he has found an approach and an audience where he can move at his own pace. Presented by Eamonn FordeSupport the showGet more related content at: https://www.songsommelier.com/
3/12/2022 • 58 minutes, 10 seconds
The Art of Longevity Season 3, Episode 5: Sea Power, with Yan
In a warm and whimsical conversation with Yan (Scott Wilkinson) of Sea Power, I learned to appreciate just what this unique band has achieved. With the recent name change, I might suggest the band wears its status as National Treasure with a certain irony. But over the course of two decades the band has made a batch of fine songs, really solid albums, award winning soundtracks and plays sold out, highly renowned live shows. Sea Power also had some hits in the early days but the band's true supporters are its core fan base, who buy all their records and see them live repeatedly, religiously you might say. Those fans, and the band's creative momentum, have pushed Sea Power to get better and better. 2017’s album Let The Dancers Inherit The Party was a fine record, with across the board four star reviews. Yan: “It did okay, not as well as some people might think. It didn’t do an Ed Sheeran or anything like that”. Well it looks like that might change with new L.P. Everything Was Forever, an amalgam of everything the band has done and have ever sounded like, wrapped within some genuine quality songwriting, the sort that can be achieved only after a band has put in its time working together as one. As we published this episode, Sea Power is vying for a number one position on the UK album charts, with their main rival being...the ginger genius himself (who said the band can’t sell as much as Ed Sheeran?). That might say more about the chart than it does about the popularity of Sea Power, but it’s a remarkable achievement nonetheless. Yan himself is less sanguine about all this than he was when the band formed:“I thought we were destined to do really well. That the world would fall gently at our feet”. Perhaps the world is. Just a gentler and longer fall than the band expected. Everything Was Forever should be the start of a new journey for a band with a new name.“I saw this album as both the last record and the start of anything new, if it is going to happen. Getting the best of our influences over the years, before we move on to something new or, just stop”. It's pretty clear that the music scene is better off if that new something does happen. Whether we are British or otherwise, we could do with Sea Power. More at https://www.songsommelier.com/podcastsSupport the showGet more related content at: https://www.songsommelier.com/
2/24/2022 • 41 minutes, 42 seconds
The Art of Longevity Season 3, Episode 4: Tears For Fears
From the earliest beginnings of 1983’s The Hurting to the band’s huge 1985 LP Songs From The Big Chair, Tears For Fears songs captured sadness, ambition, pain - confessional levels of emotional honesty. All this conveyed with the magic touch of songwriters who were also not afraid to get weird. But as the 80s music scene spun out of control so did Tears For Fears, famously making one of the longest, most tortuous and expensive albums in history in The Seeds Of Love. The aim was flawlessness but the result was a flawed masterpiece, an album that literally exhausted the band (at least as a duo) until a reformation 15 years later. When they came back in 2004 with Everyone Loves a Happy Ending. Roland Orzabal describes that record as “Seeds Of Love’s little brother…it was lighter but the songs lacked the emotional honesty”. But now Tears For Fears are back. In this streaming age of always-on music, when most artists are terrified to take a month off, let alone a year, let alone 18 years, Tears For Fears return with brand new album The Tipping Point. It comes at a time when their music is back in vogue (a gentle groundswell has seen more than 140 versions of Everybody Wants To Rule The World dropped onto streaming services in the past decade or so, urging the song towards one billion streams).The duo has always navigated an intriguing relationship, often distanced from each other. Yet the two troubled souls that grew up together have come to accept each other as brothers, musically speaking. In the band’s early years, it was Curt who sang the hits and appeared to be the frontman and pop star of the band, with Roland the “backroom boy” (his words). Yet Roland stepped forth to dominate on The Seeds Of Love, his “musical Tourette's” allowed to run amok. But a recent revelation is how Roland has learned to listen to Curt again. "When I saw were he was coming from the process of making the record became a joy. I felt the wind was blowing in our favour". It is Curt’s self-critical leanings that stepped-in on The Tipping Point, firstly to throw out most of a batch of songs written in a ‘songwriting camp’ (a fascinating and tragicomic scenario in a way given the songs written as a duo). Second, to step forward once again as co-lead singer and a co-writer in Tears For Fears as a duo, not a committee of songwriters. The band is even enjoying their time in the music industry’s fickle spotlight together once again - from Zoom calls to accepting the Ivor's lifetime award. “Curt and I have both got something to say and they are very different things”. And here’s the rub. Tears For Fears are back into the culture at a time when many of their 80s peers, from Duran Duran to Gary Numan to Aha, are in fine form, making great records and sounding fabulous live too. After the two years we’ve spent at home, the contagion we now need is to see legends playing truly great pop songs with smiles on their faces. Forget 2004, the happy ending is happening right now and long may it last. Support the showGet more related content at: https://www.songsommelier.com/
2/18/2022 • 43 minutes, 51 seconds
The Art of Longevity Season 2, Episode 4: Los Lobos
When I sat down with Steve Berlin, the Los Lobos sax player and de facto spokesperson, I was a little more than intrigued. To most people around the world - outside of North America anyways - Los Lobos remain the La Bamba band. How wrong we are.There is a very common thread with the artists we’ve had on the show - and with longevity - every one of the artists (except so far, Laura Veirs and Maximo Park) had a very big song: James, Turin Brakes, Gary Numan, KT Tunstall…But Los Lobos is the most extreme example of a longevity outfit with a big song - the band had no other hits at all. Taking nothing away from La Bamba - a fine record and a justified number one in ten countries back in 1987. But stop right there. Try Googling, as I did, “Los Lobos, greatest American rock band” and there are more than a few articles examining that hypothesis, for good reasons. Built around the soulful songs of drummer Louis Perez and lead vocal and guitar player David Hidalgo (throw in a few rollicking rockers by Cesar Rosas) Los Lobos make solid, classic Americana-rock, but from a Latin point of view - and a deep rooted connection to traditional Mexican music: cumbia, boleros and norteños. Finally, throw the city of LA into the mix and you have the Los Lobos agenda, musically speaking. It’s not surprising that Los Lobos have made a record of cover versions of seminal LA songs (The Beach Boys, Jackson Browne, War, Percy Mayfield) but what is surprising is how long it took to come up with the idea to do just that.“We have a sixth sense of when to do stuff, somehow the muse talks to us. It's important for us to have a boundary - an idea - not just another Los Lobos record. The main thing for us is longevity and being able to do what we do and to answer to nobody other than ourselves, we have such gratitude for that. We have no obligation other than to move forward with our music”. Now that is an agenda for lasting the distance. Yet Steve and I have fun with one idea - for Los Lobos to soundtrack a Netflix (or HBO, or AMC) production of Jaime Hernandez' genius Mexicana soap opera Love & Rockets. What a collaboration that would be.Somebody get Ted Sarandos on the line…it’s Steve Berlin calling, from Los Lobos...Support the showGet more related content at: https://www.songsommelier.com/
9/17/2021 • 1 hour, 28 seconds
The Fantasy Setlist: Bob Dylan
In our first podcast - yep that’s right - we’ve done a podcast (well everyone else has, so why not us!) lifelong Dylan fan, and long term TSS collaborator, David Freer, guides us through some of Dylan’s mystery, while adding something of his own. Support the showGet more related content at: https://www.songsommelier.com/