A monthly behavioural science podcast from Ogilvy Consulting
#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas
Evolutionary or revolutionary? In this episode, we hear Sam Tatam and Rory Sutherland discuss Sam’s new book, 'Evolutionary ideas' and discover the benefits of learning how to innovate from adapting what already exists.
7/27/2022 • 53 minutes, 5 seconds
#42 The Big AND Clever Nudgestock 2022 Lineup
Join us FREE and virtually on 10 June 2022 for the world's biggest festival of behavioural science and creativity.
Register here: https://bit.ly/3xjduNd
5/31/2022 • 7 minutes, 42 seconds
#41 Troy Andrews - The Psychology of Persuasive Presentations
We present to clients, we present to colleagues, we present to our managers. Presentation is an essential part of our every day. So, how to make these presentations more persuasive? It is as easy as learning A – B – C. Tune in to discover a Behavioural Science-based approach to presenting successfully!
2/22/2022 • 12 minutes, 49 seconds
#40 Michele Gelfand - The Case for Chaotic People
Which of these words feels more like you? Restraint, prevent, adhere. Or: allow, freedom, create? Professor Michele Gelfand reveals how our words, clothing and culture reflect where we sit on the tight-loose-scale. And importantly, what this says about our behaviour as employees, citizens and leaders.
1/24/2022 • 26 minutes, 41 seconds
#39 Dr Clare Purvis - Behavioural Science at Headspace
Imagine you run the world’s largest meditation app — your users are stressed and the pandemic isn’t helping. How do you design your app to get people to stick with it long enough to see meaningful results? Dr Clare Kennedy Purvis explains how she and her team of behavioural scientists at Headspace did just that.
1/7/2022 • 15 minutes, 46 seconds
#38 John Cleese & Rory Sutherland - How To Become More Creative?
While some wonder how to become more creative, others already gave up and told themselves they just are not the creative type. In this talk, John Cleese, a legendary actor and Oscar-nominated screenwriter, and Rory Sutherland talk about their experience with creativity and share some valuable wisdom on how everyone can embrace the power of creativity.
12/20/2021 • 38 minutes, 48 seconds
#37 Pete Dyson & Rory Sutherland - Transport for Humans
What came first: man on the moon or wheels on the suitcase? Who are Homo-transporticus? What is the future of transport? In this episode, we hear from Pete Dyson and Rory Sutherland who talk about their newly published book: Transport for Humans. Are We Nearly There Yet?
11/25/2021 • 13 minutes, 10 seconds
#36 Rory Sutherland - Is Everything BS?
In this episode, we relive Nudgestock 2021 where Rory Sutherland asks the question "Is everything BS?". We discover the answer lies somewhere between double dishwashers, floating nuclear power-plants and placebo vaccines. And perhaps, a little bit of the other type of BS.
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The Sustainable Development Goals are nothing less than a comprehensive blueprint to achieve a better and more sustainable future for all. On this episode of O Behave we’re joined by the brilliant Roxáni Roushas and Fatima Keaik of UNDP Innovation to explore how behavioural science can help to accelerate our progress towards the SDGs.
To visit the references discussed in this podcast, please see:
• UN Secretary-General’s Guidance Note on Behavioural Science: https://www.un.org/behaviouralscience
• UN Behavioural Science Week 2021: https://www.youtube.com/playlist?list=PL5dkWbaJeOg7sQdzgmHh0c2AmtzVl2xVX
• UNDP Innovation: https://medium.com/@undp.innovation
• Applying Behavioural Science to the Prevention of Violent Extremism: https://www.undp.org/publications/applying-behavioural-science-support-prevention-violent-extremism-experiences-and
• Applying Behavioural Science to Youth Entrepreneurship: https://medium.com/@undp.innovation/one-behaviour-at-a-time-redesigning-entrepreneurship-pathways-in-the-arab-states-f2f45051bed9
• Behavioural Science at UNDP Kuwait: https://www.kw.undp.org/content/kuwait/en/home/projects/kuwait-public-policy-centre-establishment-support-kppc/
8/24/2021 • 50 minutes, 20 seconds
#34 - Creative Consulting with Dowshan Humzah
What wicked challenges do we face coming out of lockdown? In the latest O Behave episode Dowshan Humzah and Rory Sutherland discuss how unexpected and uncertain this past year has been for society and how “creative consulting” can play a key role in its recovery. Tune in to hear how diverse, disruptive thinking can unlock potential in the new normal.
6/3/2021 • 1 hour, 29 minutes, 44 seconds
#33 - Dr. Grace Lordan - Think Big
How do you make a pipe dream into a professional reality? Backed by the latest insights in behavioural science, Dr. Grace Lordan of the LSE shares her answer in an exclusive preview of her new book “Think Big” with Kimberly Richter on O Behave.
4/1/2021 • 36 minutes, 11 seconds
#32 - Dr David Sloan Wilson
Dr. David Sloan Wilson’s work on Evolution has threaded through biology, anthropology, psychology, bioengineering, philosophy, and religion. In O Behave’s latest episode, he joins Rory Sutherland in conversation to unpack the greatest misconceptions about evolutionary theory and how we might address them.
2/26/2021 • 57 minutes, 37 seconds
#31 - Louise Nicolson & The Entrepreneurial Myth
Best selling author and serial entrepreneur Louise Nicolson joins Rory Sutherland and Kimberly Richter to discuss her new book, The Entrepreneurial Myth.
Tune in to hear their reflections on entrepreneurship, the stories we tell ourselves about success and failure, and innovation as a product of necessity.
12/22/2020 • 52 minutes, 12 seconds
#31 - Robert West - What really motivates us?
Robert West, Professor of Health Psychology at University College London sits down with Ella Jenkins and talks us through his long career in health and behaviours - as we ask 'what really motivates us?'
12/9/2020 • 56 minutes, 59 seconds
#30 - Why are we so WEIRD?
An honest, open discussion about diversity and inclusion in behavioural science and beyond. With:
Cerita D. Bethea, Director of Behavioural Science at Coca Cola
Neela A. Saldanha, Seniour Advisor at Busara Center for Behavioral Economics
Grace Lordan, Associate Professor in Behavioural Science & Director of TII London School of Economics and Political Science (LSE)
Moderated by Chris Graves, Center for Behavioral Science at Ogilvy
10/5/2020 • 34 minutes, 40 seconds
#29 - Time and How to Spend It (in Lockdown)With James Wallman
On this month's episode Kimberly and Mike chat to experience design expert James Wallman to talk psychology, economics, and culture. Tune into the discussion as he unpacks his seven-point checklist for making the most of your free hours.
6/10/2020 • 52 minutes, 29 seconds
#28 - What is the future of working? With Dr Caitlin McDonald and Karen Rubin
On this month's episode Chloe and Ella from the team ask anthropologist Dr Caitlin McDonald, and Karen Rubin CRO at Owl Labs, for their take on the future of working. Is the psychology of videoconferencing yet to catch up with the technology?
2/5/2020 • 54 minutes, 14 seconds
Episode 27 - From Hooked to Indistractable with Nir Eyal
For this month's episode of O Behave, our head of Behavioural Science Sam Tatam talks to the one and only Nir Eyal, and discovers his journey from being Hooked, to becoming indistractable. You can learn more about Nir at www.twitter.com/nireyal
12/18/2019 • 59 minutes, 37 seconds
Episode 26 - The Behavioural Science Annual 2019 - Behind the Results
In this month's episode we talk to the authors and editors of the Behavioural Science Annual 2019. We go 'behind the results' to understand the behavioural objectives we overcame, what worked, and in some cases, what didn't.
10/11/2019 • 51 minutes, 24 seconds
Episode 25 - The Future of Retail w/ David Smollan
Rory sat down with David Smollan to ask, what is the future of retail?
8/14/2019 • 1 hour, 10 minutes, 12 seconds
Episode 24 - Live from Nudgestock 2019
Join your hosts Mike Hughes and Jordan Buck live from Nudgestock 2019!
7/16/2019 • 1 hour, 14 minutes, 32 seconds
Episode 23 - Rory discusses Alchemy & The Surprising Power Of Ideas That Don't Make Sense
In this month's episode our Mike Hughes talks to Rory about his new book Alchemy: The Surprising Power Of Ideas That Don't Make Sense.
5/13/2019 • 1 hour, 15 minutes, 43 seconds
Episode 22 - Evolutionary Biology and human behaviour with Dr Diana Fleischman
Jordan Buck talks to Dr Diana Fleischman about how evolutionary biology effects our behaviour and decision making
4/25/2019 • 53 minutes, 31 seconds
Episode 21 - Rory Meets the Changed My Mind Podcast
Rory sits down with Alex Chesterfield and Ali Goldsworthy from the Depolarisation Podcast to see how, why and if we can help people change their minds.
3/31/2019 • 1 hour, 4 minutes, 1 second
Episode 20 - Dave Trott & the value of creativity
Dave Trott explains how creativity helps us 'Look at everything everyone else has looked at, and see something no-one else has seen'
Where is behavioural science within marketing? How does trust work in the digital age? We thought the best person to ask was @markritson! Listen to episode 19 of the O Behave podcast now!
12/20/2018 • 51 minutes, 50 seconds
Episode 18 - Sound Branding (with Ruth Simmons)
Ruth Simmons, CEO of SoundLounge, chats with Mike Hughes, behavioural strategist, about how music creates context and brand identity.
Follow Ruth Simmons @soundequity
Follow @ogilvyconsultuk
Sponsor SoundLounge soundlounge.co.uk/
11/9/2018 • 40 minutes, 29 seconds
Episode 17 - Atomic Habits (with James Clear)
James Clear in conversation with Eleanor Heather chatting about James' recent book Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
Follow @JamesClear
Follow @ogilvyconsultuk
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones is available online: https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834/ref=sr_1_1?ie=UTF8&qid=1540199501&sr=8-1&keywords=atomic+habits
Sponsor SoundLounge soundlounge.co.uk/
10/22/2018 • 41 minutes, 6 seconds
Episode 16 - Dollars and Sense (with Jeff Kreisler and Rory Sutherland)
Jeff Kreisler in conversation with Rory Sutherland, two huge advocates of behavioural science together in one podcast.
Follow @jeffkreislerbs
Follow @ogilvyconsultuk
Dollars and Sense: How We Misthink Money and How to Spend Smarter available here: https://www.amazon.co.uk/Dollars-Sense-Misthink-Money-Smarter/dp/006265120X
Sponsor SoundLounge soundlounge.co.uk/
8/6/2018 • 1 hour, 1 minute, 28 seconds
Episode 15 - Bullsh*t Jobs (with David Graeber and Rory Sutherland)
David Graeber in conversation with Rory Sutherland about the prevalence of bullshit jobs.
Follow @davidgraeber
Follow @ogilvyconsultuk (@ogilvychange followers will have been transferred automatically)
Bullshit Jobs available here: https://www.amazon.co.uk/Bullshit-Jobs-Theory-David-Graeber/dp/0241263883
Sponsor SoundLounge soundlounge.co.uk/
7/6/2018 • 1 hour, 23 minutes, 19 seconds
Live from Nudgestock 2018.
Join Roaming Mike and Roaming Jordan live from the greatest marketing conference that isn't about marketing. They interview the great and the good of behavioural science as they convene in Folkestone for one day of thinking differently. Featuring Rory Sutherland, Michael Pawlyn, Nicholas Christakis, Caroline Webb, Ruth Morgan, John Kay and more.
6/21/2018 • 1 hour, 15 minutes, 50 seconds
Episode 14 - How To Have A Good Day (with Caroline Webb)
Ogilvy Change senior behavioural strategist, Eleanor Heather, interviews Caroline Webb, CEO of Sevenshift, about the behavioural science lessons of her book 'How to Have a Good Day' .
Caroline's book is available on Amazon: https://www.amazon.co.uk/How-Have-Good-Day-productive/dp/1447276515
Follow Caroline on Twitter @Caroline_Webb_
Follow us @ogilvychange
Like us on www.facebook.com/OgilvyChange/
Sponsor SoundLounge soundlounge.co.uk/
6/4/2018 • 37 minutes, 14 seconds
Episode 13 - The Psychology of Flying (with the Ogilvy Change team)
Ogilvy Change hosts Maddie Croucher and Julia Stainforth sit down with fellow behavioural strategists Daniel Bennett and Mike Hughes to discuss the psychology of flying.
Nudgestock tickets: https://www.eventbrite.co.uk/e/nudgestock-2018-tickets-40782628941
Follow us @ogilvychange
Like us on www.facebook.com/OgilvyChange/
Sponsor: SoundLounge http://soundlounge.com/work/
5/4/2018 • 35 minutes, 24 seconds
Episode 12 - Prevention and Persuasion (with Stevyn Colgan)
Ogilvy Change behavioural strategists Daniel Bennett and Mike Hughes interview Stevyn Colgan about how he came to use behavioural insights in his career as a policeman to make neighbourhoods of London safer places to live.
Stevyn's books available on Amazon include:
Why Did the Policeman Cross the Road?: How to solve problems before they arise
A Murder to Die For
Follow Stevyn on Twitter @stevyncolgan
Follow us @ogilvychange
Like us on www.facebook.com/OgilvyChange/
Sponsor SoundLounge soundlounge.co.uk/
3/19/2018 • 1 hour, 5 minutes, 27 seconds
Episode 11 - The Choice Factory (with Richard Shotton and Rory Sutherland)
Listen to Rory Sutherland in conversation with Richard Shotton about his soon to be released book The Choice Factory: 25 Behavioural Biases that Influence What We Buy.
The Choice Factory available from Amazon: https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?ie=UTF8&qid=1516097878&sr=8-1&keywords=the+choice+factory
Follow Richard on Twitter @rshotton
Follow us @ogilvychange
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Sponsor SoundLounge soundlounge.co.uk/
1/16/2018 • 51 minutes, 13 seconds
Episode 10 - Please Stand on the Left (with Celia Harrison)
Pete Dyson, senior behavioural strategist, speaks with Celia Harrison about her work for Transport for London (TfL) that challenged a century-old habit on the London Underground.
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Visit our blog o-behave.tumblr.com
Julian Goodkind, music origination and production
Sponsor SoundLounge soundlounge.co.uk/
11/7/2017 • 41 minutes
Episode 9 - The Grid: The Decision Making Tool for Every Business (with Matt Watkinson)
This week Senior Behavioural Strategist Dan Bennett sat down with author Matt Watkinson to discuss his recent book The Grid: The Decision-making Tool for Every Business (Including Yours).
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10/10/2017 • 44 minutes, 8 seconds
Episode 8 - The Persuasive Power of Play (with Andrew Sheerin)
Listen to Andrew Sheerin of Terrorbull Games talk with O Behave's Julia Stainforth about the theory of play and the psychological power of games.
Get in touch about Solitaire or escape rooms @terrorbullgames
Follow Andrew on Twitter @sheerinability
Follow us @ogilvychange
Like us on www.facebook.com/OgilvyChange/
Sponsor SoundLounge soundlounge.co.uk/
9/20/2017 • 37 minutes, 57 seconds
Episode 7 - From Psychology to Marketing (with Adam Ferrier and Rory Sutherland)
Listen to Rory Sutherland, in Kent, in conversation with Adam Ferrier, of Thinkerbell, in Sydney, Australia talk about their respective journeys between marketing and psychology.
Follow Adam on Twitter @adamferrier
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Like us on www.facebook.com/OgilvyChange/
Sponsor SoundLounge soundlounge.co.uk/
7/28/2017 • 45 minutes, 48 seconds
Episode 6 - The Power of the Pen (with Charlotte Pearce)
We welcome Charlotte Pearce, of Inkpact, to Sea Containers House for a conversation about her business which makes brands unforgettable using the power of the pen.
Find Charlotte on Twitter @inkpact
https://inkpact.com/
ICYMI watch all the Nudgestock 2017 videos:
https://www.youtube.com/playlist?list=PLBH1fZ9CbRsC032chdr9ZTjCgUUxCLkMf
Follow us @ogilvychange
Like us on www.facebook.com/OgilvyChange/
Sponsor SoundLounge soundlounge.co.uk/
6/30/2017 • 40 minutes, 21 seconds
Episode 5 - Mess And Creativity (with Tim Harford - Nudgestock 2016)
In anticipation of #Nudgestock2017 tomorrow we've got a conversation with last year's speaker Tim Harford talking about the power of mess and creativity.
@timharford
Tim's Nudgestock talk:
https://www.youtube.com/watch?v=M5s_HhOvfL8
@ogilvychange
www.facebook.com/OgilvyChange/
Sponsor SoundLounge soundlounge.co.uk/
6/8/2017 • 20 minutes, 46 seconds
Episode 4 - Biology of Fun (with Isabel Behncke - Nudgestock 2016)
A backstage interview from Nudgestock 2016 with evolutionary biologist and primatologist Dr. Isabel Behncke speaking about the biology of fun and collective creativity with Ogilvy's Tara Austin and Paul Eden.
Tickets to Nudgestock 2017: https://www.eventbrite.co.uk/e/nudgestock-2017-tickets-32325510472
@ogilvychange
https://www.facebook.com/OgilvyChange/
Sponsor SoundLounge http://soundlounge.co.uk/
4/29/2017 • 17 minutes, 48 seconds
Episode 3 - Deceit and Self - Deception (with Robert Trivers)
An engaging and wide-ranging conversation between evolutionary biologist Robert Trivers and Ogilvy & Mather vice-chairman Rory Sutherland. Podcast hosted by Ogilvy Change behavioural researchers Julia Stainforth and Maddie Croucher.
4/7/2017 • 20 minutes, 57 seconds
Episode 2 - Pre - Suasion (with Dr Robert Cialdini)
A conversation between Dr Robert Cialdini and Rory Sutherland about Pre-Suasion, recorded at Sea Containers House in London.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is available now http://amzn.to/2mpar41
O Behave is a monthly behavioural science podcast from Ogilvy Change.
You can read our blog o-behave.tumblr.com
Follow us on Facebook: facebook.com/OgilvyChange/
Tweet us @ogilvychange
We're sponsored by SoundLounge.co.uk -enabling advertisers to use music in more powerful ways.
We talk with Rory Sutherland about innovation and the role of behavioural science in marketing as well as share our favourite examples of unseen opportunities.
O Behave is a monthly behavioural science podcast from Ogilvy Change.
You can read our blog o-behave.tumblr.com
Follow us on Facebook: facebook.com/OgilvyChange/
Tweet us @ogilvychange
We're sponsored by SoundLounge.co.uk -enabling advertisers to use music in more powerful ways.