Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play-by-play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.
443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn
In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers regularly and why it's key to your business growth.How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.Practical steps to move away from the all-or-nothing mindset of launches.How Ross structures his offers and marketing to keep sales flowing year-round.Links:Download Ross's Hook Frames Tool: 10 Energizing Hook FramesBook Mentioned: Accidental Genius by Mark LevyConnect with Ross: Ross O'LochlainnGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
10/21/2024 • 1 hour, 8 minutes, 57 seconds
442: Your Dream Income and Freedom Are on the Other Side of THIS Shift
Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom.I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after.You'll Learn:5 key shifts to get consistency so that you can scale sustainably.Why so many entrepreneurs struggle with inconsistent revenue—and how to fix itThe mindset shift that transformed my approach to business growthHow to create a consistent pipeline of clients and avoid dry spellsHow to set up simple systems that keep your business running, even when you’re notGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.
10/14/2024 • 20 minutes, 54 seconds
428: The Ultimate Guide to Hiring a Virtual Assistant (and nailing it the first time!)
In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boosting your productivity, and finally focusing on the tasks you love. Whether you're drowning in admin work or need support for specific projects, a VA can be a total game-changer. I'll walk you through the three key phases—Decide, Design, and Do—to help you successfully bring a VA on board.What You'll Learn:Why you should hire a VA before you're completely overwhelmed.How to pinpoint and delegate those time-consuming tasks.Crafting a job description that attracts your dream VA.The best places to find awesome VAs and how to nail the interview process.Why a trial period is crucial to ensure you’ve found the right fit.Other Resources to Check Out:Buy Back Your Time by Dan Martell: Dive deeper into the art of delegation and scaling your business. Link to my episode with DanAgentSync: Get insights into efficient delegation and team management. Link to my episode with Jess Whatman Hosted on Acast. See acast.com/privacy for more information.
7/9/2024 • 26 minutes, 22 seconds
421: Building a high ticket brand w/ Dain Walker
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Get ready for a deep dive into the world of high-ticket sales and personal branding with Dain Walker, the visionary CEO of Rivyl. In this episode, Dain shares his expert insights on anchoring prices, building a personal brand, Instagram growth strategies, and overcoming obstacles faced by small business owners. Whether you're an aspiring creative or seasoned entrepreneur, Dain's wisdom will inspire you to dominate your market with confidence and clarity.You'll learn:How to elevate your creative services into high-ticket items.How consistent, high-quality content creation can bring in more of your dream clients.The power of personal branding to distinguish yourself in a crowded market.How to sell your services as indispensable solutions to client problems.Dain's strategies to build a Cult Following and attract a dedicated audience.DAIN IG: Dain's InstagramGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
5/13/2024 • 1 hour, 6 minutes, 17 seconds
417: Monique Forcella aka The Socialista
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
4/22/2024 • 59 minutes, 26 seconds
412: Finding courage to change course in business
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Have you ever found yourself in a business that doesn't quite align with your vision anymore? In this episode, I am joined by Rodric Lenhart to explore the courage it takes to change course in both life and business. They delve into the phases of entrepreneurship, asking tough questions, and building a business that truly reflects your values and aspirations.We dive into: How to recognise when your business no longer aligns with your vision.The 5 phases of entrepreneurshipHow to bravely ask the tough questions in business and lifeBuilding a business that reflects your values and aspirations.Follow Rodric on IG: instagram.com/milliondollarflipflopsGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
3/18/2024 • 39 minutes, 38 seconds
408: From Homeless to 8-Figures w/ Goose McGrath
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Scaling an 8-Figure Business on Your TermsWe dive into the journey of Goose McGrath, CEO of Dashdot, one of Australia's fastest-growing companies. From homeless to 8 figures, Goose shares his insights on the unsexy truths of business growth, overcoming misconceptions about hustle, and the mindset shifts necessary to scale from 6 to 9 figures.We cover: From Homeless to 8 Figures: Goose shares his remarkable journey from homelessness to building an 8-figure business.The Unsexy Truth About Business Growth: Exploring misconceptions surrounding hustle and grind versus manifestation in business growth.Avoiding the Hustle Mindset: Strategies for achieving business growth without succumbing to the hustle mindset and maintaining balance.Mindset Shifts Across Business Levels: Goose reflects on the mindset shifts required to scale from 6 to 9 figures and the personal growth journey accompanying each level.Follow Goose on Instagram https://www.instagram.com/goosemcgrath/ Hosted on Acast. See acast.com/privacy for more information.
2/21/2024 • 55 minutes, 49 seconds
351: 7 mindset shifts that doubled my business
In this Quick Win episode, I peel back the curtain on the seven mindset shifts that have been the driving force behind doubling my business in the past 12 months. Join me as I share the powerful lessons I've learned, the behind-the-scenes insights into my journey, and why investing in yourself is the ultimate key to business success.You'll Learn:7 Mindset Shifts: The crucial shifts that have propelled my business forward.Investing in Yourself: Unpacking why working on YOU is the most important investment for business growth.Behind the Scenes of 2023: A candid look at some of my biggest learnings and experiences from the past year.Join The Next Level Club here: laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.
12/11/2023 • 34 minutes, 19 seconds
350: How to Scale Your Creative Business with the Right Virtual Assistant
Hiring a virtual assistant (VA) can be a game-changer for small business owners, especially creative entrepreneurs who need to focus on their craft. Today we are joined by Jess Whatman, the Founder & CEO of AgentSync, a company dedicated to helping small business owners scale by connecting them with skilled Filipino virtual assistants.The Good Stuff You'll Learn:The big mistakes people make when hiring and onboarding their first VA and how to avoid them.Common misconceptions about hiring a VA and what you need to know.The types of creative tasks VAs can handle and any limitations they might have.How to find the right virtual assistant for your needsHow to know the right time to hire your first VAReady to take your business to the next level in the new year? Apply to join The Next Level Club here - laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.