Sean Jackson and Jessica Frick bring you a clear picture of the world of digital commerce. From building an audience and selling products, to growing a world class email list and membership site, Members Only is your weekly guide.
Why Doing Less Can Generate More for Your Online Business
Are you feeling overwhelmed with all that it takes to run an online membership site? Sometimes doing less can lead to better results. We all know the feeling; you wake up, look at the tasks ahead, and feel overwhelmed with all that you have to do. But sometimes – if you step back – you... Listen to episode
1/18/2017 • 10 minutes, 12 seconds
13 Essential Elements to Launching a Membership Site This Year
Are you ready to build and grow your membership site this year? Then you must listen to this episode. The New Year is about hope – a time to reflect on the past and develop aspirations for the future. But hope won’t pay the bills, or get that post written, or write that ebook, or... Listen to episode
1/11/2017 • 25 minutes, 48 seconds
Are You Losing Sales Because Your Purchase Page Sucks?
In this episode we deep dive into the key elements you must have on your purchase page. Of all the pages on your site there is only one that actually makes you money; your purchase page. But too often this page is ignored with most people just using the default shopping cart that comes with... Listen to episode
12/21/2016 • 30 minutes, 10 seconds
Why Starting a Membership Site Is a Terrible Idea … Until You Just Do It
Sonia Simone joins our show to walk you through the most important elements of setting up a membership site, today. As we approach the new year, you may be thinking about the changes you want to make to your life. And if you have been following the show, that may mean that you are looking... Listen to episode
12/14/2016 • 29 minutes, 58 seconds
Why Passion Matters More Than Skill When Launching a Membership Site
Charity Preston – a teacher turned teacherprenuer – shares her incredible journey to creating an online membership network for teachers. Imagine you have a sick child at home that demands 100% of your time and attention. And these demands require you to give up your professional career. What would you do? Today’s guest faced that... Listen to episode
12/7/2016 • 24 minutes, 12 seconds
How to Set Up Google Analytics for Your Membership Site
Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start. Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all? And to go one step further,... Listen to episode
11/30/2016 • 26 minutes, 50 seconds
How to Start and Grow a Successful Membership Site (In Your Spare Time)
Jerod Morris joins us to share his story – and tactics – for growing a successful sports membership site. Starting a membership site is hard work, especially if you have a full-time job. But with persistence and patience, it can pay off. Our guest, Jerod Morris, shares his tactics and advice for growing a membership... Listen to episode
11/9/2016 • 31 minutes
What the Porn Industry Can Teach Us About Running a Membership Site
This episode is an insightful look at how to thrive in a hyper-competitive online environment, with lessons from an unconventional industry … Running a membership site can be difficult, especially if you are in a highly-competitive space. And this appears to be especially true in online porn. What once was a highly lucrative business category... Listen to episode
11/2/2016 • 27 minutes, 56 seconds
How to Enhance Your Membership Site With Live Events
Live events are a great way to amplify your authority and enhance your membership site, if you know the right way to do it. Membership sites are about community; creating an online environment for those that share similar interests and passions. But for all their strengths, there exists a layer of abstraction that lacks the... Listen to episode
10/26/2016 • 30 minutes, 46 seconds
8 Ways to Use Online Discounts to Grow Sales
Online discounts are a powerful incentive to get people to buy; if you know the right ways to put them together. Over the years, our marketing team at Rainmaker has experimented with numerous discount options. Some have been successful and others not so much. And if you think “discounts” mean you have to cut your... Listen to episode
10/12/2016 • 29 minutes, 49 seconds
How to Master the Art of Negotiation
Chris Voss, best-selling author of “Never Split the Difference” and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals. But the truth is, in both business... Listen to episode
10/5/2016 • 31 minutes, 45 seconds
How to Find the Optimal Pricing for Your Membership Site
Are you struggling to find the right pricing model for your membership site? In this episode, we provide you with a detailed framework to make it an easy decision. Finding this optimal pricing for a membership website can be very difficult. While there are many tactics to improve your pricing strategies, there are not many... Listen to episode
9/28/2016 • 34 minutes, 39 seconds
How to Use Your Limitations to Create a Unique Selling Proposition
We often think of limitations as a weakness. In reality, they are strengths that will help differentiate your products/services in the market. How do you target the right customer? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customer is in understanding... Listen to episode
9/21/2016 • 22 minutes, 58 seconds
Does Your Homepage Suck?
In this episode, we go beyond theoretical concepts and provide practical examples of how to improve the most important page on your website. You never get a second chance to make a first impression. And in the online world, that means your homepage matters, a lot – from the first few seconds of your site... Listen to episode
9/14/2016 • 19 minutes, 50 seconds
You Are Not Allowed
In this new podcast from Rainmaker.FM, you’ll learn how to use one of the most powerful – and counterintuitive – online marketing techniques to increase your online sales. It is natural for online marketers to do whatever they can to increase the reach of their audience. It makes sense; the larger your audience, the more... Listen to episode