Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
This is Strategy with Seth Godin
In this Marketing Over Coffee: Seth Godin, Best Selling Author of 21 books in 36 langugages talks with John Wall about Strategy Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio The new book is This Is Strategy Field Testing it through videos on Purple.Space (that are now a course on […]
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10/25/2024 • 0
Ravi Pratap on the State of QR Codes
In this Marketing Over Coffee: Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Starting out in NYC at Morgan Stanley, and off to DC 7:45 – 8:27 Wix Studio is […]
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10/18/2024 • 0
Say What They Can’t Unhear
In this Marketing Over Coffee: Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio The new book: Say What They Can’t Unhear Interview on the previous book: […]
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10/11/2024 • 0
AI Voice Chat, Agents, and Cannoli
In this Marketing Over Coffee: Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Open AI text to chat Voice Interface now available Voice as the next big interface Virtual focus groups by training models on your Ideal […]
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10/4/2024 • 0
Nataly Kelly, CMO of Zappi on Consumer Insights
In this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then […]
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9/27/2024 • 0
Marketing AI Conference Wrap Up, Reddit, and Cobra Kai!
In this Marketing Over Coffee: Now with more trip reporting, smart speakers, and Boston Accents! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The exceptional glory of "With Special Guest" Post MAICON trip report Headphone demos on the expo floor 8:14 – 8:56 Wix Studio is the web platform […]
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9/20/2024 • 0
Catching up with Mignon Fogarty, The Grammar Girl!
In this Marketing Over Coffee: Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting! Direct Link to File Brought to you by our sponsors: Wix Studio and Keeper 18 years of Grammar Girl! Quick and Dirty Tips Network Site Getting the network going right at the start Signing with MacMillian to get […]
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9/13/2024 • 0
RAG, Politics, Dual GPS, and Road Trips!
In this Marketing Over Coffee: Now with less gall bladder and more random… Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Firsthand account of using AI in healthcare Using RAG lock for post surgical recovery Mixing business with politics and surviving 9:58 – 10:40 Wix Studio is the web […]
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9/6/2024 • 0
Hands On Using an LLM for Storytelling
In this Marketing Over Coffee: Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Using your Ideal Customer Profile (ICP) to improve your storytelling ability If you want to watch the video on YouTube […]
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8/30/2024 • 0
Skip Week and Something New!
In this Marketing Over Coffee: It’s our week off but I wanted to talk with you about my new project! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite If you or someone you know is doing amazing work to help us all do better tell me about them. You […]
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8/23/2024 • 0
Email Vendors, Google Pixel 9, and How To Get Huge on TikTok
In this Marketing Over Coffee: Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Are all email service providers horrible? Mautic, MailChimp, Ghost, AWeber Google Pixel 9 8:20 – 9:50 NetSuite is the […]
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8/15/2024 • 0
Katie Robbert on Ideal Customer Profiles, The 5Ps, and more!
In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview…. Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a […]
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8/9/2024 • 0
Olympics, Running Your Own AI, and Planning for AI Search
In this Marketing Over Coffee: Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo Llama 3.1 released to the public – what it takes for you to […]
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8/1/2024 • 0
Ryan Holiday on Growth Hacking – From the MoC Archives
In this Marketing Over Coffee: Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books! Direct Link to File We put this episode together as part of some exclusive content, the feedback was so positive we’ve decided to put it in the feed for everyone! You can […]
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7/25/2024 • 0
Dynamic Pricing, Expiring Email, The Future of GA4, and Bird by Bird
In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John’s running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of – Expiring email? Unsubscribe prompt after 30 days The future of […]
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7/18/2024 • 0
Alix McAlpine with the Inside Story on GIPHY!
In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite John is always using Ted Lasso And Robert Downey Jr.’s Eye Roll Gif versus Jif? (It’s all good, but the company is not Jiffy) They did […]
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7/15/2024 • 0
CDP Functions, AI Creatives, Reddit and The Acolyte!
In this Marketing Over Coffee: Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Customer Data Platform – a single customer record is maybe not required? What are the 3 functions of a CDP? Gemini showing […]
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7/4/2024 • 0
Crystal Carter on SEO, Multiple Site Management, Wix Studio and More!
In this Marketing Over Coffee: Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities. Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio She’s been on both the client and […]
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6/21/2024 • 0
The Future of Onboard AI and The World’s Best Water Bottle
In this Marketing Over Coffee: Learn about what came out of WWDC, how to market better on LinkedIn and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Apple WWDC Entering the age of on device AI 7:04 Wix Studio is the web platform that gives agencies and enterprises […]
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6/14/2024 • 0
Kasi Bruno with The Inside Story of Gen Z Parents
In this Marketing Over Coffee: Learn about how they shop, what they think of brands, who influences them, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What inspired the Gen Z Parent study? All Gen Zs are not broke and stressed out about money They will pay […]
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6/6/2024 • 0
How Google Works, Building Your Virtual Team, and Taking Better Pictures
In this Marketing Over Coffee: Learn about Rand Fishkin’s Pulitzer Bid, SERP Hacks, Burst Mode, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 60 hours in planes over 2 weeks Google Gemini Upgrades including AI Answers Rand is sent some leaked Google API Documentation – he then […]
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5/30/2024 • 0
PESO Update From Its Creator Gini Dietrich!
In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) […]
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5/24/2024 • 0
Google AI Answers, Synthetic Data, and M4 Chips!
In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ – Slides if you want more GA4 […]
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5/16/2024 • 0
Christina Garnett talks Chief Customer Officer!
In this Marketing Over Coffee: Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language […]
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5/10/2024 • 0
TikTok Ban, GenAI for Email, and Now With More Apple Watch!
In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on […]
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5/3/2024 • 0
Getting the Most Out of Meta with Facebook Queen Mari Smith!
In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:31 NetSuite is […]
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4/26/2024 • 0
Social Listening, HARO to HERO, and a Little Pesticide
In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […]
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4/19/2024 • 0
AI Based Search, Attribution, and Faster Editing!
In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters […]
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4/12/2024 • 0
Equity and Human Centered Design
In this Marketing Over Coffee: Learn about Equity, Equality, How to Screen Your Content, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where […]
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4/5/2024 • 0
The Video Strategies that Made Twitter Hundreds of Millions
In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video […]
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3/29/2024 • 0
Now With More Groking Data Analysts
In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire […]
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3/22/2024 • 0
Now with More Electric Porsches!
In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary […]
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3/15/2024 • 0
Now with more ABM, AI, and AB
In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video […]
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3/7/2024 • 0
Jenny Li Fowler on Organic Social Media Strategy
In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left […]
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3/1/2024 • 0
Bard Falling, Pop Star Rising
In this Marketing Over Coffee: Learn about Google Gemini, Switfies, Word Runner and more! Direct Link to File Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft’s CoPilot Nice Super Bowl Roundup […]
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2/16/2024 • 0
Now with More Mariachi Button!
In this Marketing Over Coffee: Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream – Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and […]
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2/9/2024 • 0
Now with More Taylor Swift Fans!
In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift standing army […]
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2/2/2024 • 0
Mordy Oberstein of Wix on Site Management and SEO
In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make […]
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1/26/2024 • 0
Now With More Fake Comments
In this Marketing Over Coffee: Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) Fixing Email Deliverability What do Instagram Influencers […]
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1/19/2024 • 0
Marconi Plays the Mamba
In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta’s […]
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1/12/2024 • 0
2023 Year End Wrap Up!
In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! NYT Article on Tech Collapse Special Pre-Order Discount on the newest Generative AI for […]
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12/21/2023 • 0
Talking Content Marketing Strategy with Robert Rose
In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute […]
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12/15/2023 • 0
Eric Schwartzman on the Myth of Organic SEO
In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on […]
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12/7/2023 • 0
Use Generative AI for Marketing!
In this Marketing Over Coffee: Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What’s going on at OpenAI? What should […]
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12/1/2023 • 0
Dan Ariely Talks About Misbelief
In this Marketing Over Coffee: Professor Ariely talks about what makes rational people believe irrational things Direct Link to File Brought to you by our sponsor: Miro Buy a copy of Misbelief now Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so […]
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11/17/2023 • 0
OpenAI, Hubspot, Substack and More!
In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI […]
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11/10/2023 • 0
Catching up with Christopher Lochhead
In this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates – […]
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11/3/2023 • 0
Matt Rogers of W.B. Mason on Dealing with Constant Disruption
In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a […]
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10/27/2023 • 0
Now with More Games, Threads, and Fairness!
In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? […]
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10/20/2023 • 0
Crisis Communications with Gini Dietrich!
In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between […]
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10/13/2023 • 0
Now with More Large Multi-Modal Models, and Taylor Swift
In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling […]
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10/5/2023 • 0
Catching up with Julien Smith of Practice
In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear […]
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9/29/2023 • 0
iOS 17 Is Coming To Break All Your Tracking!
In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to […]
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9/21/2023 • 0
DM Update with Brianne Baggetta and Sarah Hodges!
In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: […]
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9/15/2023 • 0
Now with More Signals, XPro, and Virtual Mascots!
In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 […]
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9/7/2023 • 0
Louis Gudema on Bullseye Marketing
In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and […]
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9/1/2023 • 0
Getting the Best Sound for Video and Podcasts
In this Marketing Over Coffee: Learn about the audio tools and techniques we use for the sound you’re listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio – If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at […]
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8/24/2023 • 0
Getting to The Point with Steve Woodruff
In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business […]
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8/17/2023 • 0
Katie Robbert on Marketing Strategy
In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a […]
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8/11/2023 • 0
Now with More Gun Toting Robots!
In this Marketing Over Coffee: Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update – Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you […]
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8/3/2023 • 0
Seth Godin on The Song of Significance
In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What’s the best job you […]
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7/28/2023 • 0
Great Expectations, Well Managed, with Rand Fishkin
In this Marketing Over Coffee: Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors:Bloomreach and Miro Lost and Founder – the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro – Getting data to you that should be yours Chill Work How the […]
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7/21/2023 • 0
Prime Threads
Prime Threads In this Marketing Over Coffee: Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here – 100M in 5 days. Portability of the social graph in action Meta’s track record working against it? Building their internal network graph? EU […]
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7/13/2023 • 0
Now With More Travel Tips!
In this Marketing Over Coffee: Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it’s all about Threads! Flights – Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains – Amtrak Acela Quiet Car, […]
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7/7/2023 • 0
Build a Better Business Book
In this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon […]
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6/30/2023 • 0
Now With More Illegal Fireworks!
In this Marketing Over Coffee: Learn about Looker, Reverse ETL, The Flash and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates – 175 new metrics for your GA data The Analytics for […]
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6/22/2023 • 0
Marketing and Gaming with Chris Erb
In this Marketing Over Coffee: Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast […]
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6/15/2023 • 0
Can You Spare $3,500?
In this Marketing Over Coffee: Learn about Apple Vision Pro, Unity AI and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We’re Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality – […]
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6/8/2023 • 0
Tiffani Bova on The Experience Mindset
In this Marketing Over Coffee: Learn about the crucial link between Employee Experience, Customer Experience and Success Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What’s happened since we talked to her last about Growth IQ (translated […]
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6/2/2023 • 0
Now with More Borg Baby Boimler!
In this Marketing Over Coffee: Learn about AI and the Writer’s Strike, New Twitter CEO, Travel Tips and more! Direct Link to File Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer’s Strike Who is Borg Baby Boimler? Plannuh acquired – Peter Mahoney interview Linda Yaccarino announced […]
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5/26/2023 • 0
Healey Cypher on Being a Better Person
In this Marketing Over Coffee: Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a […]
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5/19/2023 • 0
The Return of Healey Cypher!
In this Marketing Over Coffee: Learn about the future of event planning from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and […]
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5/11/2023 • 0
We’re Augmenting Your Intelligence
In this Marketing Over Coffee: Learn about Autonomous AI, Martech Landscape, Dyson Zone and more! Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI – AutoGPT, Baby AGI Augmented Intelligence – using large language models to make yourself smarter Scott Brinker’s 2023 Martech Landscape 7:29 – 8:55 […]
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5/5/2023 • 0
Now with More Turntable Live Music!
In this Marketing Over Coffee: Learn about the future of social music online with Joseph Perla of TurntableLive.com! Direct Link to File Brought to you by our sponsors: The Mailworks and Factor Doing programming and Python in college for his first startup Creating Lab Meeting to accelerate the pace of research science How music festivals […]
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4/28/2023 • 0
How to Generate Images and Transcripts with AI Tools
In this Marketing Over Coffee: A head to head showdown between: Stable Diffusion vs. DALL-E vs. Midjourney vs. Otter.ai vs. Descript vs. Adobe Premiere! Direct Link to File Brought to you by our sponsor: LinkedIn This episode of MoC recorded live on The Trust Insights Livestream ☕️ Why it’s all about the prompts Brand names […]
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4/21/2023 • 0
The Agency Lifecycle
In this Marketing Over Coffee: Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn How Upsourced got to servicing creative agencies exclusively What are the metrics that an agency should focus on? What are the four stages of the […]
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4/14/2023 • 0
Now with More Dummies
In this Marketing Over Coffee: Learn about Twitter Source Code, Bard, Unreal Metahumans and more! Direct Link to File Brought to you by our sponsor: LinkedIn and HelloFresh Twitter source code released to the public Should AI be paused? 7:05 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn […]
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4/7/2023 • 0
Live with Lisa Laporte, CEO of TWiT.tv
In this Marketing Over Coffee: Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte! Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host Read Ads set TWiT apart, […]
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3/31/2023 • 0
Everybody ChatGPT Tonight
In this Marketing Over Coffee: Learn about GPT-4, PaLM, BARD, LinkedIn, 3D Food and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks GPT-4 Coming Soon Google PaLM integrations into Google Docs, Gmail and BARD Copilot GPT into Office ChatGPT better than a Search Engine? 9:12 LinkedIn – We’ve got a […]
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3/23/2023 • 0
PESO Update with Gini Dietrich
In this Marketing Over Coffee: Learn about media types, the strategies for them and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO – Why was it created? What does it mean? 6:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 […]
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3/17/2023 • 0
ChatGPT and Crocs Genius Upsell
In this Marketing Over Coffee: Learn about ChatGPT Propmts, TikTok Insights, Lil Pump and more! Direct Link to File Brought to you by our sponsor: LinkedIn All ChatGPT all the time – Chris covering at Martechopia London – use discount code: marspeaker20 How ChatGPT Works SEO Settings for LinkedIn Articles TikTok Insights tool 8:58 LinkedIn – We’ve […]
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3/9/2023 • 0
Talking Email: Live from Brazil with Justine Jordan!
In this Marketing Over Coffee: Learn about Email Strategies, Customer First, Cold Email and more! Direct Link to File Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd’s legendary The Cheese Monkeys (and the sequel The Learners!) AIGA Debbie Millman Starting out at ExactTarget, moving on to Litmus 7:14 LinkedIn – We’ve got […]
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3/3/2023 • 0
Talking Demos with Sam Clemens
In this Marketing Over Coffee: Learn about Hosted Demos, Sales vs. Marketing, Building, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Beginning at Elance, BuzzAgent, and Hubspot Starting Insight Squared – Because time series reporting is a problem in most native applications Reprise – elimating the headaches […]
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2/23/2023 • 0
Now with Moah Medfid
In this Marketing Over Coffee: Learn about Dunks, SEO Ranking Factors, Twitter API and more! Direct Link to File Brought to you by our sponsor: LinkedIn The Big Game – Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification Join The Analytics for Marketers Slack group to get Chris’ SEJ Ranking Factors Summary […]
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2/17/2023 • 0
Making Movies with Riley Street!
In this Marketing Over Coffee: Learn about Crowdfunding Scooter, Seed and Spark, Filming Shorts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Scooter – Watch the Pitch Here Finish Line The 64 Hour Flim Festival Interning for Paul Feig USC School of Cinematic Arts 6:18 We’ve got […]
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2/10/2023 • 0
Pay No Attention To The Code Behind the Curtain
In this Marketing Over Coffee: Learn about Yandex SEO, LinkedIn Profile Optimization, ChatGPT, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Yandex leak and what it means for SEO Wikipedia 6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your […]
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2/3/2023 • 0
Catching up with David Meerman Scott!
In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve! Direct Link to File Brought to you by our sponsor: LinkedIn Bob Weir’s No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad of AI Chasing the Moon […]
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1/27/2023 • 0
Now with More Twitter, Salmon, and Warrior Nun!
In this Marketing Over Coffee: Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Getty suing Stability AI Inside Twitter 6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for […]
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1/20/2023 • 0
AJ Wilcox Talks about LinkedIn Ads
In this Marketing Over Coffee: In this episode Ad Agency owner A.J. Wilcox talks about LinkedIn Advertising Strategies Direct Link to File Brought to you by our sponsor:Marketing Architects Getting Started In Advertising through marketing and tech at school Making Domo the largest spending account Unlock the power of TV for your business with a […]
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1/13/2023 • 0
Happy New Year 2023!
In this Marketing Over Coffee: Learn about ChatGPT, EEAT, Hot Wings and more! Direct Link to File Brought to you by our sponsor: LinkedIn Is Google afraid of ChatGPT? AI Hallucinations Why you can’t let your business ride on organic traffic alone 10:41 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a […]
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1/5/2023 • 0
2022 Year in Review and Happy Holidays to You!
In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway! Direct Link to File Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris’ coverage of GA4 and what’s happening in AI: Chris on GA4 Most […]
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12/22/2022 • 0
Now with More AI Generated Portraits
In this Marketing Over Coffee: In this episode learn about Fusion, ChatGPT, 12 Days of Data and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Fusion 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your business with a free copy […]
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12/16/2022 • 0
Using Behavioral Science in Marketing
In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy’s book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the power of TV for your […]
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12/9/2022 • 0
Now with More Rando Pre-Holiday News
In this Marketing Over Coffee: In this episode learn about CyberWeek, Clean Rooms, The World Cup and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining strentgh in a downturn 5:43 […]
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12/1/2022 • 0
Now It’s Thanksgiving Break!
In this Marketing Over Coffee: No show today, just news to share: Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on […]
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11/25/2022 • 0
Angela Voss on All-Inclusive TV
In this Marketing Over Coffee: Learn about the Latest In TV Advertising from Marketing Architects’ Angela Voss Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the […]
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11/18/2022 • 0
Of Course We’ve Got to Talk Twitter
In this Marketing Over Coffee: In this episode learn about Twitter, Money Laundering, NaNoWriMo and more! Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von […]
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11/11/2022 • 0
Talking Direct Mail with Brianne and Meagan
In this Marketing Over Coffee: Learn about the strategies and process of Direct Mail from the team at The Mailworks Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes […]
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11/4/2022 • 0
Talking the Art of SEO with Stephan Spencer
In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it’s a large book – you can get the early raw version from […]
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10/28/2022 • 0
Together Again!
In this Marketing Over Coffee: In this episode learn about Thought Leadership, Email Reputation, Better Videos, and more! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only direct mail can deliver, work […]
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10/21/2022 • 0
Now with More Jay Baer and Speed!
In this Marketing Over Coffee: In this episode best-selling author Jay Baer talks about his new study: The Time to Win! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! The Time To Win How has the pandemic changed our notion of time? How does speed affect Customer Experience (CX)? 6:48 […]
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10/14/2022 • 0
Now With More BIMI!
In this Marketing Over Coffee: In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) – Currently used only by 9% according to Litmus – How to set up BIMI […]
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10/7/2022 • 0
Ann Handley on Everybody Writes
In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market Basket over the past 4 […]
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9/30/2022 • 0
Now with More Sleepy Chicken!
In this Marketing Over Coffee: In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman nails it, that relationships are […]
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9/23/2022 • 0
Improve Your Zoom Image
In this Marketing Over Coffee: In this episode learn about camera, microphone and lighting for your home studio and more! Direct Link to File Brought to you by our sponsor: LinkedIn Upping your audio and video game Say no to virtual backgrounds Roomrater Kerry Barrett – Helping you look good on video Get a Logitech […]
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9/16/2022 • 0
What’s Your Zip Code Story?
In this Marketing Over Coffee: In this episode author CJ Gross talks about his new book on Diversity, Equity, Inclusion, Mentoring and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! This Atlanta Zip Code will take 13 years off your life Some of the conversations in the DEI […]
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9/9/2022 • 0
Dinner with Charmander
In this Marketing Over Coffee: In this episode learn about Private Social Media, AI Image Generation, Politics and Identity, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Private Social Media Stable Diffusion for AI Image Generation LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem […]
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9/1/2022 • 0
Pumpkin Spice Podcasts Are Back!
In this Marketing Over Coffee: In this episode learn about Unstoppable Pumpkin, Discord, AI Generated Images and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Pumpkin Spice Time – Squishmallow Discord You need to get familiar with Discord 7:15 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you […]
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8/26/2022 • 0
Marketing Your Book
In this Marketing Over Coffee: In this summer special learn about all the tactics you can use to market a book! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first […]
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8/18/2022 • 0
More than Meets the Eye
In this Marketing Over Coffee: In this episode learn about Gladwell on Virtual Work, Multimodal AI, Yacht Rock, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal – Type in text, get a photo. SEC in on Rally, crackdown on digital currencies might be illegal […]
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8/11/2022 • 0
Brooke Sellas on Conversations That Connect
In this Marketing Over Coffee: In this episode Brooke talks about her new book on how to connect, converse and covert! Direct Link to File Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with her work for the Cystic […]
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8/5/2022 • 0
Now with More Accessibility and Less Like The Gas Guys
In this Marketing Over Coffee: In this episode learn about Accessibility, Disinformation, Skimpflation and more! Direct Link to File Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility – Search Console, W3C, A11y, IBM’s Able 7:20 You need a video or design ad for your next campaign, and you need […]
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7/29/2022 • 0
Now with More Escape Rooms and Jonathan Murrell!
In this Marketing Over Coffee: In this episode learn about Escape Games, Virtual Events, and more from Jonathan Murrell, co-founder and CMO of The Escape Game! Direct Link to File Brought to you by our sponsors: Superside and Wix! Learn more at: TheEscapeGame.com and TeamBuildingHub.com Transitioning Escape Rooms to Virtual for Disney, Amazon, the San Francisco […]
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7/22/2022 • 0
Now with More Rodecaster
In this Marketing Over Coffee: In this episode learn about CoTweets, Missing Search Console Terms, Gear and more! Direct Link to File Brought to you by our sponsors: Superside and Trust Insights Twitter deal not happening? Twitter testing CoTweets Gen Z vs. Millenials 8:06 You need a video or design ad for your next campaign, […]
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7/15/2022 • 0
Summer Break!
In this Marketing Over Coffee: We’re resting this week, we hope you do too! Direct Link to File Brought to you by our sponsor: LinkedIn John’s doing the Global Week of Rest But he is using his time off to update the audio workflow, this episode is the first on the new hardware! Get MoC […]
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7/7/2022 • 0
Seth Godin on The Carbon Almanac
In this Marketing Over Coffee: In this episode learn about Seth’s Collaborative Project on Climate Change Direct Link to File Brought to you by our sponsors: Superside and Zapier Get the Carbon Almanac here More than 300 people from 40 countries to create a 97,000 word compendium Stop arguing with the people in the back […]
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7/1/2022 • 0
LaMDA’s Not Thinking of You
In this Marketing Over Coffee: In this episode learn about Crypto hit, Google LaMDA, Ecosia and more! Direct Link to File Brought to you by our sponsors:Terminus and Trust Insights Tough run for Crypto Starlink for work at home Is Google LaMDA sentient? 9:10 Terminus – the marketing platform for efficient revenue growth. Terminus is […]
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6/23/2022 • 0
Live from Montenegro
In this Marketing Over Coffee: In this episode learn about Keynote Captioning, Email Images, Server Side Google Tag Manager and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Real time close captioning and translation in PowerPoint PowerPoint vs. Keynote 6:32 – 7:46 Terminus – the marketing platform for efficient revenue […]
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6/16/2022 • 0
Getting More Women in Agency Ownership Roles
In this Marketing Over Coffee: In this episode learn about Cornett owner Christy Hiler and the Until You Own It Initiative Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn The path to Cornett Transitioning from delivering service to giving strategic guidance 8:55 Terminus – the marketing platform for efficient revenue growth. […]
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6/9/2022 • 0
This Title Crafted by A Human
In this Marketing Over Coffee: In this episode learn about AI Generated Copy, GA4 for Marketers, Digital Ad Antitrust and more! Direct Link to File Brought to you by our sponsors:Terminus and Zapier Bill Slawski recently passed away, you may know him from SEO by the Sea – Danny Goodwin on obituary spam LightSpeed and […]
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6/2/2022 • 0
Debbie Millman’s Conversations With the World’s Most Creative People
In this Marketing Over Coffee: Learn About The New Book from the Most Legendary Name in Branding Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn What’s happened since 2017? Link to previous interview The Book: Why Design Matters: Conversations with the World’s Most Creative People How’d you trim it down […]
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5/26/2022 • 0
The Good Customer is Always Right
In this Marketing Over Coffee: In this episode learn about Leveling up Twitter Chat, Culture of Trust, Quantum Machine Learning and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Twitter Deal on Hold Is Culture of Trust the answer to The Great Resignation? 7:56 Terminus – the marketing platform for […]
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5/19/2022 • 0
Now With More Bad Advice Ranting!
In this Marketing Over Coffee: In this episode learn about The Future of Twitter, 360 Cameras, Bad Advice and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Marketers split Elon Musk buying Twitter You can now remove Google results that contain personal info 7:45 Terminus – the marketing platform for […]
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5/12/2022 • 0
Talking Measurement with Katrina Wong
In this Marketing Over Coffee: Katrina will change the way you think about how you measure the effectiveness of marketing campaigns Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Shout out to Greg at CloudKettle The Importance of the 360 Degree View of the Customer Data Platform (CDP) The Data […]
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5/6/2022 • 0
Now with More Bane
In this Marketing Over Coffee: In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Roku Clean Room Mobile App Data Tracking on iOS up to 25% 6:17 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the […]
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4/28/2022 • 0
Now with More Wilhelm Scream!
In this Marketing Over Coffee: In this episode learn about AI Content, Programmatic SEO, Discord and more! Direct Link to File Brought to you by our sponsors: Terminus and Wix Google says nope to AI content Leveraging Programmatic SEO What influencers get paid 7:37 Terminus – the marketing platform for efficient revenue growth. Terminus is […]
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4/21/2022 • 0
Real World Marketing with Jeanne Hopkins
In this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernizing outdoor advertising Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Previous Interview Her biggest lesson from writing the book QR Codes are finally here Digital ad pricing doubling and tripling through 2021 100+ Forms […]
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4/14/2022 • 0
Your Marketing Battle Pass
In this Marketing Over Coffee: In this episode learn about Google Mobile Results, Negative FB Comments , EVs at Starbucks and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn More image oriented Google Mobile SERP Understand and Use Google Search Console – Use the code moc for $50 off! The […]
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4/7/2022 • 0
The End of GA3
In this Marketing Over Coffee: In this episode learn about transitioning to Google Analytics 4, the Metaverse , Fortnite and more! Direct Link to File Brought to you by our sponsors:Terminus and BetterHelp GA3 End of Life June 2023 – Getting ready for Google Analytics 4 Having GA feed the raw data to Big Query […]
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3/31/2022 • 0
Talking Startups and Language with Matt Lerner
In this Marketing Over Coffee: In this episode learn about Language Market Fit with Matt Lerner Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 – 6:22 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer […]
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3/24/2022 • 0
Obi Wan, Maria, and Vigilante Walk Into a Bar…
In this Marketing Over Coffee: In this episode learn about TikTok Influencers, Synthetic Data, Amazon AMP and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 – 8:04 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement […]
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3/17/2022 • 0
Strategy for Visualizing Data with Lee Feinberg
In this Marketing Over Coffee: In this episode learn about data visualization as product, Design to Act, and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Learn more from Lee Feinberg Talking tactics for visualizing data and data literacy Design to Act, and thinking about the problem as a […]
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3/10/2022 • 0
They Don’t Need a Ride
In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine – short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 […]
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3/4/2022 • 0
Team Earth Over Coffee
In this Marketing Over Coffee: In this episode learn about Team Earth, URL Inspection, Downvotes and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Superb Owl – Coinbase QR code crashed the App $6.5M for 30 second spot McConaughey – Team Earth Google URL Inspection API 6:28 – 7:34 […]
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2/24/2022 • 0
The 4 Question Go To Market Framework
In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market – The most used and abused term in business The 5 Areas where Companies […]
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2/18/2022 • 0
Now with More AR!
In this Marketing Over Coffee: In this episode learn about AR for Shopping, Automated Moderation, Chubby Buttons and more! Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Pinterest AR New Language Generation – GPT Neo X 20B 7:09 – 8:01 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve […]
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2/11/2022 • 0
Talking Marketing Operational Excellence with Peter Mahoney
In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Peter’s book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for Marketing Operations Building first version […]
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2/4/2022 • 0
Now with More Wordle!
In this episode learn about AI for Wordle, Microsoft Gaming, Organic Social and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Winning at Wordle Microsoft $68.7B for Activision Blizzard 7:09 – 8:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all […]
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1/27/2022 • 0
Adding Music to Marketing with Sam Parvin
In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label […]
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1/20/2022 • 0
Finally, a Reason for TikTok
In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok – It’s about the music!! 6:06 – 7:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve […]
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1/14/2022 • 0
Now with More Monday!
In this Marketing Over Coffee: In this episode learn about email analysis, the GOOD Framework, New Gear, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 – 7:48 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that […]
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1/6/2022 • 0
2021 Year in Review
In this Marketing Over Coffee: In this episode Trust Insights CEO Katie Robbert joins us for the year end wrap up! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Pandemic The Great Resignation Refusal to go remote The global supply chain 7:38 – 8:45 Experience what your customers experience with […]
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12/23/2021 • 0
Making Virtual Events that People Want to Attend
In this Marketing Over Coffee: In this episode founder Michael Friedman of MeetVirtually talks about making remarkable events and more! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Going to Broadway Bringing in the Schuyler Sisters 7:07 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets […]
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12/17/2021 • 0
Deck the Halls with Data
In this Marketing Over Coffee: In this episode learn about The 12 Days of Data, Google Discover, and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month 12 Days of Data 6:28 Experience […]
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12/10/2021 • 0
Gaugin, Quantum Computing, Real Estate and More!
In this Marketing Over Coffee: In this episode learn about Responsive Search Ads, TikTok, AMP and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Nvidia Gaugin 2, letting the computer draw based on your text TikTok – on track for 1.5 Billion Users 6:33 Experience what your customers experience […]
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12/2/2021 • 0
Sending The Right Content in The Right Channel at the Right Time
In this Marketing Over Coffee: In this episode Nancy Chen of Zumper talks about building unique customer experiences! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your […]
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11/26/2021 • 0
3 Best Year End Tactics
In this Marketing Over Coffee: In this episode learn about Drag Race, Planners, Gifts, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic […]
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11/19/2021 • 0
How to Get More in the Funnel
In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content agencies so they can promote […]
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11/12/2021 • 0
SEO in Terms of Needs Met
In this Marketing Over Coffee: In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines – Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT to Understand SEO? 7:05 Experience […]
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11/5/2021 • 0
The Future of Influencer Marketing
In this Marketing Over Coffee: In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence School vs. Entrepreneur only Starting with Four Years of Bootstrap Why tailwinds for influencer marketing have been […]
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10/28/2021 • 0
Are Vanity Metrics Bad?
In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND – Spike Lee interview 9:14 Experience what your customers experience with UserTesting. The UserTesting Human […]
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10/22/2021 • 0
Can We Talk?
In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of avoiding conversations It starts with […]
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10/15/2021 • 0
Incrementality 101
In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And […]
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10/8/2021 • 0
Hope for Humanity
In this Marketing Over Coffee: In this episode learn about what Artificial Intelligence Can’t Do, Getting More LinkedIn Traffic, iOS15, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence AI Content Generation – How The Pile works AI content quality will only be in the middle of the bell […]
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10/1/2021 • 0
The AI Marketing Canvas
In this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas – A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came […]
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9/24/2021 • 0
Last of the Ironic Titles
In this Marketing Over Coffee: In this episode learn about what you need to be ready for on September 20th, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift’s SmartHub CDP delivers personalized, omnichannel […]
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9/16/2021 • 0
Swipe the Leg
In this Marketing Over Coffee: In this episode learn about The Future of Social, Wonderboom 2, Proactive CX, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The end of social and the timeline? Trends for 2022 and onward? What happens when your staff members become influencers? 6:46 Blueshift’s […]
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9/9/2021 • 0
Now with More Robots!
In this Marketing Over Coffee: In this episode learn about Telsa Bot, Zero Party Data, Oculus, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The Robots are Coming! Tesla Bot vs. Boston Dynamics 6:50 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful […]
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9/3/2021 • 0
Find Your Red Thread with Tamsen Webster
Find Your Red Thread with Tamsen Webster In this Marketing Over Coffee: In this episode learn about Tamsen’s New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured […]
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8/27/2021 • 0
Just Like Scope
In this Marketing Over Coffee: In this episode learn about Generic Future, FLoC Interests, Virtual Travel, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift’s SmartHub CDP delivers personalized, omnichannel […]
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8/20/2021 • 0
Talking with Kevin Gleason of Leatherman
In this Marketing Over Coffee: In this episode learn about one of America’s most iconic brands from Global Brand and Marketing Director Kevin Gleason! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from […]
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8/13/2021 • 0
That Marketing Java Guys Show
In this Marketing Over Coffee: In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs more than 1200 unique features […]
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8/6/2021 • 0
Amber Bogie on ABM
In this Marketing Over Coffee: In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech […]
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7/29/2021 • 0
Pre Post Pandemic Advice
In this Marketing Over Coffee: In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Work on strengths or weaknesses? Next level Twitter Analytics – Sign up for the text list to get yours! Get MoC […]
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7/22/2021 • 0
Jim Huling on the 4 Disciplines of Execution
In this Marketing Over Coffee: In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics The 4 Disciplines of Execution is part of Jim’s work with FranklinCovey 35 Years Climbing the IT Career track […]
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7/16/2021 • 0
Nobody Wants A Webinar
In this Marketing Over Coffee: In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be the only way it will […]
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7/8/2021 • 0
Now With Even More Creative from Pete Buhler – Part 2
In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Buhler Creative – is where he’s at Avoiding Extreme Beige Going back to the Style Guide for a Refresh Jungian Brand Archetypes The 22 […]
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6/25/2021 • 0
Talking Creative with Pete Buhler
In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative – Working as copywriter and designer 7:09 StackAdapt is […]
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6/18/2021 • 0
Requiem for a TiVO
In this Marketing Over Coffee: In this episode learn about NLP, Twitter Blue, WWDC, Generation Alpha and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus New Natural Language Processing Tools – Latest AI beats human copy Twitter Blue Paid Service being tested in Australia and Canada Twitter Super Follows […]
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6/11/2021 • 0
Now With A Lot More Offensive Stuff!
In this Marketing Over Coffee: In this episode learn about New Google Stuff, Amazon Sidewalk, Pride, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus […]
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6/4/2021 • 0
Sean Zinsmeister on Modern Marketing Dataflow
In this Marketing Over Coffee: In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn’t do anything." You should […]
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5/28/2021 • 0
Now with More Communicator Award!
In this Marketing Over Coffee: In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus UTM 101 Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing […]
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5/21/2021 • 0
Headless and Hybrid, but with a PitchCaptcha
In this Marketing Over Coffee: In this episode learn about Headless CMS, FloC, Text Campaigns and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook […]
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5/14/2021 • 0
Kate Burnett on Neurodiversity in Marketing
In this Marketing Over Coffee: In this episode learn about Neurodiversity in Marketing and what the Data & Marketing Association is doing about it! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? Link to the DMA Neurodiversity […]
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5/7/2021 • 0
Christopher S. Penn on AI for Marketers, Third Edition!
In this Marketing Over Coffee: In this episode learn about the new edition of Chris’ book!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus AI for Marketers, Third Edition now available! Trust Insights Network Analysis Case Study 7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution […]
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4/30/2021 • 0
Eric Schwartzman on The Digital Pivot
In this Marketing Over Coffee: In this episode learn about taking small and medium enterprises digital! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms    His new book The Digital Pivot – Secrets of Online Marketing Foreward by David Pogue […]
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