We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.

The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram. If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video. The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them out 👇 Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️ Key takeaways were: • The power of context – and the life-or-death nature of standing out • The commercial significance of brand awareness – and why more than 70% of B2B buyers buy from a vendor they already know of • Leveraging the Von Estorff effect to make a more distinctive impression as a brand • And why the human brain is the most important search engine of all This event took place thanks to the support from these local businesses: TCNUK Venues, FORCE 4 EVENTS Marketing & hosting, David Perry Media, Mike Green Photography, and Oh My Nosh Catering.

Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.

This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples. Super useful free, ungated tool from our friends at planable to help you write social media captions and hastags https://planable.io/ai-tools/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup

Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas. This is the first edit from out day at innocent so make sure to sub for more!

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.

As part of our series on helping marketers understand different departments, today's session was all about sales.

How are leaders thinking about AI? - Thomas Barta

Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghostwriter”). Context: Provide background information and specific details (e.g., “I am a UK-based AI trainer looking to create a LinkedIn post”). Clarity: Be clear and specific about the task or information needed (e.g., “Write a LinkedIn post about AI applications in marketing”)​​. Improving AI-generated Content: Handling AI Limitations: Data Privacy and Bias: These insights from Heather Murray’s webinar provide practical guidance for marketers looking to leverage AI in their daily tasks, from automating routine activities to enhancing personalization and data analysis. Effective prompting and an understanding of AI’s strengths and limitations are crucial for maximizing the benefits of these tools.

We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers. Key Discussion Points The Craft of Marketing Craft is about acquiring the skill to demonstrate empathy and produce exceptional work. Importance of joy and satisfaction in creating high-quality marketing materials. Generosity in Marketing Marketing as a means of generosity, not just advertising or hype. Emphasis on empathy to understand and meet customer needs. Marketing Evolution Convenience as a significant trend and its implications. The impact of media and technology on marketing strategies. AI in Marketing AI’s ability to enhance marketing tasks and its current limitations. The need for marketers to focus on strategic, creative, and empathetic aspects. Environmental Responsibility Marketers' role in promoting sustainable practices. The importance of aligning marketing efforts with environmental goals. Purple Cow Concept The essence of creating remarkable, shareable marketing ideas. Examples and updated perspectives on what makes a Purple Cow today. Failures and Successes Insights from Seth’s career on handling failures and making strategic pivots. The significance of learning from mistakes and adapting accordingly. Marketing Ethics Discussion on the ethical implications of marketing. Avoiding manipulative practices and focusing on genuine value creation. Notable Quotes "Craft is deciding to acquire the skill to demonstrate empathy to produce something that's better than you could have gotten away with." "Marketing is anything that touches the market. That's the way you answer the phone; it's your pricing; it's the stuff you dump in the river; it's the way your employees feel." "If you're not using this free, always-on, thoughtful assistant (AI) to make your work better when you are doing mediocre work, that's malpractice." "Marketing is generous and positive and important when it opens the door for people to do this generative work that they've wanted to do all along to help them get to where they want to go." Additional Resources Seth Godin’s Blog The Carbon Almanac Recommended Books: Purple Cow, This is Marketing, Linchpin Outro Thank you to Seth Godin for sharing his invaluable insights. Encouragement for listeners to apply the discussed principles in their own marketing practices. Subscribe to the podcast for more insightful discussions with leading marketing experts. Visit The Marketing Meetup for upcoming events and interviews. Instagram: @TheMarketingMeetup LinkedIn: The Marketing Meetup Subscribe: themarketingmeetup.com/newsletter Available on Apple Podcasts, Spotify, and all major podcast platforms.

Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI for ads and content suggestions. Generative AI Focus: The discussion mainly focused on generative AI, which includes technologies like ChatGPT and image generators. These tools use large data models to produce content relevant to specific prompts. Ethical Concerns: There are significant concerns about biased data, copyright issues, and social manipulation with AI tools. The outputs of AI are as good as the data they are trained on, which can perpetuate biases. AI Tools in Practice: Various AI tools were highlighted that help with social media management and content creation, such as OpusClip for video editing and AltText.ai for generating alt text for images, enhancing accessibility. Future Trends: AI is expected to keep evolving, with future trends pointing towards more advanced AI integration in customer service, content repurposing, and data analysis to streamline and enhance social media engagements. Best Practices: It’s advised to be transparent about using AI, develop an AI policy for your organization, and keep up with AI advancements to ensure ethical use and compliance with regulations. This talk offers a comprehensive view of how AI is reshaping the landscape of social media, highlighting both its potential benefits and the ethical considerations that need to be addressed. Resources BBC AI guidelines Axios AI+ newsletter Ben’s Bites newsletter Tools Magai.co (all chatbots in one place) Goblin Tools (helpful tools for neurodivergent folks) AltText.ai (quickly generate alt text for images) MaxAI.me (AI extension for Chrome and Edge) Taplio (content tool for LinkedIn power users) Wiseone.io (AI research assistant) OpusClip (video editing assistant) Originality.ai (AI and plagiarism checker) AI tool repositories There’s an AI for That Futurepedia Product Hunt

How will AI impact marketers? We discuss with Ross from Foundation :)

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more. Let us know what you think of this style of interview and if you'd like to see more like this. https://themarketingmeetup.com/newsletter/

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action. Takeaways: - Discover techniques for confronting and overcoming fears that inhibit personal and professional growth. - Learn how to cultivate a mindset of courage and resilience in the face of challenges. - Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha. She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM And for more of our in-person or online events visit themarketingmeetup.com

Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person  Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business. 0:00 - intro and doing odd things 4:00 - how do you find fun in entrepreneurship? 6:40 - how do you get over the fear and roll with the punches 12:55 - how do you fight to not create vanilla content 19:55 - Strategy vs just doing things 23:00 - test and invest

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

What are the recent changes to email marketing, and how should you react? - Eman Ismail

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning.  Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode Please check out Frontify too who were our featured partner for this weeks' session

In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.

How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightful research on a budget. ************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel. Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth. Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖️ Good vs. bad focus – how to discern strategic paths from shiny distractions. ⏰ Keeping yourself focused – how to manage your time and priorities effectively. 🕴️ Keeping your boss focused – tips for guiding various types of bosses towards a common goal. 👓 Keeping your marketing focused – how to align your efforts with your core value and messaging for consistent success. For the full write up and YouTube video head over to our website https://themarketingmeetup.com/events/how-to-maintain-focus-with-your-management/

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content. ⏰ How to make the most of limited time to create content that actually lands with impact. 🌲 How to create evergreen content that just works, year after year. Read the session write-up or watch the webinar back here https://themarketingmeetup.com/events/how-to-create-high-impact-content-when-your-resources-are-stretched/

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking.  This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing problems, and how public speaking can solve a lot of them. In short, it’s about how marketers can speak with more confidence. 

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas. To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business. To put it simply, to get stuff done you need their buy-in. - Learn what the language of business is, and how to speak it - Find out when to bring in the rest of the team, to help you move forward - Hear practical case studies of when this has been done well before

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbots every time 👃 Why the best copywriters are infinitely curious/nosy You really don’t want to miss the replay of this one

How to create goals that drive action - Jo Royce

AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed: 🧠 How you can use AI in your marketing activity 🧠 How to write great prompts to get the most out of AI tools 🧠 How to navigate the ethics and legalities of using AI in business

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share. If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come away feeling inspired about how Hannah has created a niche business and worked with some huge brands.

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better.In this session, Gareth shared his six-step guide to writing a killer brief and explained why good briefing documents are essential. All of the content Gareth shared in this webinar is available to download on the Big Black Door website here.

Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts. Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!

Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes. For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit. The pair interviewed the bestselling author of Obviously Awesome, April Dunford. April is a consultant and the world’s leading expert on product positioning. She has spent 25 years working as a VP of Marketing at fast-growing tech companies and launching 16 different products to market for businesses large and small. In this session they investigated: 📞 The importance of the first-call pitch ⚾ How you can tighten up your positioning so that your pitch hits a homerun. 🔑 Making sure you make the most out of your pipeline

Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent people skills.  In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.  Read on to find out: 🔛 When you should switch on both brand and performance (Backed up by data from well-known eCommerce companies). 💬 How you can communicate this point to your team and leadership. 🕵️‍♀️ And, how you can then prove that it is all working.

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO – a global community for women in the Technical SEO field. This Q&A panel covered how AI has impacted SEO, and what you can do about it. Highlights included: 🧩 Discussing what has changed and what remains the same 🧠 Learning how to approach your SEO efforts in this AI world 🕵️‍♀️ Finding out how you can apply it in your own world – particularly if you’re working with little or less than you’re used to. It was a session full of love and wonderful humans sharing resources and compliments.  Watch the full webinar back above, or read on for the key takeaways.

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will: - Define what a great strategy looks like - Show you how to build one - And teach you how to implement it in the real world **************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders. Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel. Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth. Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

[Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive. We’ve distilled down the key insights below, but for top enjoyment, we recommend watching the session yourself and hearing Mark in action. Be warned – the language is definitely NSFW!

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange! Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth. Which is exactly what this session was all about. Over the course of an hour, Katie covered: 🍌 the ingredients needed for embracing change ❓ the importance of curiosity 🌳 why cultivating a growth mindset matters Katie’s answers to the community questions were just as thoughtful as her presentation, so do give the full thing a watch below, or read on for the key takeaways.

James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent. He is an adventurer who clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop - for which he was awarded as a fellow of the Royal Geographical Society. He regularly gets described using words like 'The most informative, thought-provoking and entertaining speaker we've ever had'. Oh and he’s a really nice chap too. In this episode, James not only touches on some marketing fundamentals but helps us all realise how we can be better people when turning up to do our jobs. I think you're going to love this episode!

Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their efforts behind the Barbie film, to be released on July 21st. The attention feels impressive. Barbie had been struggling to remain relevant for quite a while. From her peak in the 90s as the unchallenged queen of the dollhouse, Barbie’s sales saw a sharp drop in the following decades – eight successive quarters of decline was reported in 2015. Yet by 2021, the brand posted record sales of $1.7 Billion for Mattel. While 2023 started with “profits and revenue had fallen short of forecasts” it feels like momentum is gathering behind the film on social media, at the very least.  But I can’t help shake the feeling that building an entire house and having Margot Robbie showing the internet around it isn’t available to most marketers. So, here are six principles we can take from Barbie, but applying them in a world that feels a bit closer and available to the rest of us...

“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.”That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out can be terrifying.In last week’s webinar, speaking coach, multiple Ted X presenter, and all-round legend, Nausheen, shared her advice on how to speak on camera with more confidence. She covered: 🛣️ her journey to becoming an executive speaking coach🔈 why it’s important to project confidence  ⭕ how to build positive feedback loops into your speaking opportunities

Conscious creativity: Creativity without costing the earth - Jax Davey and Seb Royce, Neuvo

If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds. Now - I’m not saying the world wouldn’t be a better place with Ryan Reynolds in charge - he is a handsome and talented man. And undeniably these companies smash it in their own ways. But it’s a misnomer to believe that we should all be following their example. Imagine two friends, Mary and Timmy, standing next to each other by the waterside.  As the sun sets, Timmy starts throwing pebbles into the lake - seeing the ripples spread slowly and calmly across the surface of the water.  Mary isn’t like that though - Mary summons her inner hulk and grabs a boulder, catapulting it into the water nearby. The ensuing waves engulf Timmy’s efforts making him sad inside. Paul Dyson’s now famous study into the factors that impact ad effectiveness place ‘brand size’ squarely at the top (i.e. if you’re famous - you’re going to land with more impact). According to YouGov 99% of the UK’s businesses are SMEs. While imprecise as a measure, broadly this speaks to the idea that most of us are playing with pebbles - not boulders. Put another way - being a world famous movie actor is not hugely replicable. Acacdotally this rings true: most marketers I chat to at The Marketing Meetup are sat alone, or in a small team on an industrial estate outside Newmarket (other market towns are available) with single glazing and a boss who sees marketing as either the selling department or crayon department. A far stride from the steel and glass of the Nike’s of the world. So - what is at our disposal?  Well for the most part while the temptation is to want to chat about sophisticated mass marketing and the long and the short of it, just getting the fundamentals of marketing right puts us at an advantage over most of our competitors in an industry where most of us (including me at the beginning of my career) spent time pinging between tactics.  In essence, what most marketers lack is a proper strategy. But for those with minimal resources - how do we create something that allows us to create a realistic strategy that is actionable and likely to be actually used and not sit in a document? Well, hopefully, this helps…

Thomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.

Jordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of  @Sidemen  In today's Q&A he talks about how to build effective collaborations. In this podcast, Jordan Schwarzenberger, manager of The Sidemen, shares how to build incredible collaborations. Jordan has worked with some of the biggest names in the music industry, and he shares advice on how to build relationships with others in the industry. If you're looking to build relationships with others in the industry, be sure to watch this video! Jordan shares some tips on how to build collaborations that will result in success. Whether you're a creator or a marketer, this video will help you find the connections you need to make your dreams a reality!

Amy Elliott is Head of Copy at Lightbulb Media – an agency based in Manchester who provide digital marketing support without the BS. Amy took to the TMM stage to share an energetic, fun-filled session where she covered the value of individuality in writing, and how to escape the trap of using other people’s templates. It was a mini copywriting masterclass, full of anecdotes, applicable frameworks, and of course, really good words.

Recently I was approached by a micro business about how they could market themselves. They had little budget to pay for professionals - and it quickly became apparent they were in danger of pinging from one tactic to another. I see the same thing play out in marketing teams across the land - particularly for those in small or solo marketing teams (I was in that camp for a long time!) So while I wanted to bang on about 'salience', 'the long and the short of it' and much more - that wasn't their requirement. So it got me thinking about the minimum marketing strategy I think people create to give purpose and consistency to their work. And on Friday at 09.30, I'll share how to build it. We'll be ignoring a lot of nuances, but a little strategy is better than no strategy at all. 

Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.

Today's TMM webinar doesn't start from a place of 'look at AI'.It starts from a place of 'this stuff is big and interesting, now - how can we as marketing humans actually use it to improve our lives?', exploring:🚀 The basics of AI and how it can benefit your marketing efforts🚀 Real-world examples of AI in action in marketing🚀 Practical tips for implementing AI in your marketing strategy🚀 Future trends and opportunities in AI for marketing

Stop guessing what content and sales messages you think will work to convert customers into sales and instead discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser like precision, so that you can build funnels, content and automations to drive more sales than you could ever imagine. Andrew and Pete have been dubbed, 'The best content marketing speakers on the planet' and ensure a fast pace engaging talk to change your thinking around marketing and sales forever. ****************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup. Redgate Software - Now hiring marketers! Storyblok - the only CMS you'll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.

The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

On Tuesday morning, Eman Ismail took to the virtual stage for the last of the season 9 webinars. Eman is a freelance pro, the founder of Eman Copy Co, host of the Mistakes That Made Me podcast, and most recently, the cover star of Freelance Magazine.  The setup for Eman’s session was a guide for how to successfully smash the freelance life.What followed was an hour of practical advice, thoughtfulness, and so much positivity. Eman embodies what we value most at TMM. Eman’s working story is impressive to say the least. Back in 2018, after a stint in-house at a charity, Eman set up shop as a pen-for-hire - a copywriting freelancer. With a 2-year old son in tow, the first few years were not easy. Eman explains how they cycled through feast and famine mode, figuring out how to make it work. Then, Covid hit, and Eman’s childcare setup went out the window. Now, in 2023, she’s a mama of 2 with a 6 figure copywriting business who enjoyed 7-8 months of self-funded maternity leave and all of the freedom and flexibility to work in a way that works for her family. How did she do it? Watch the video playback here or read on for Eman’s 6 tips to go from surviving to thriving as a freelancer.

How to market like Innocent Drinks - Kirsty Hunter, CMO

The things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast

Kirstie has lived in the social media, agency leader and e-com space for most of her career. She has a great understanding of how to build a marketing strategy that allows you to grow audiences and connections that ultimately turn into paying customers. With all this experience, we set Kirstie a big challenge, asking her to answer the million-dollar question – “how do you sell on social media?” That’s a big question. And really one without nuance, there is B2B, B2C, DTC after all… And yet – the amazing Kirstie shared some wonderful strategic points, and then provided some tactical tips, too. In this webinar Kirstie shares some of the secrets of effective selling on social media.

How to build your profile on Linkedin: Company and Personal Profiles - Lea Turner and Michelle Raymond

Thomas Barta, Founder of The Marketing Leadership Masterclass

How to resonate more deeply with your audience with Jay Acunzo

This is a guest episode of Humans Come First, the podcast dedicated to putting humans back into the conversation on marketing.  In this episode, Rich Wood and Joe Glover discuss their attitudes to thought leadership, Linkedin, and their approach to producing content for these platforms.

Confidence: Picking yourself up and going again - Kirsty Hulse, Roar! Training

Join renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn how to effectively reach your target audience, allocate your budget, and stand out in a crowded marketplace.    This is a must-watch for small business owners and marketing professionals looking to boost their marketing efforts. Don't miss out on this opportunity to gain valuable insights from one of the industry's leading voices.

00.11 – My company has a website built using Bootstrap framework and we’re finding SEO quite challenging. I am doing the more common work of on-page keyword optimisation etc but am struggling getting too far – any tips? Are there any best practices specifically that I should look at? 00.58 – What’s the ONE we thing we should: Do more of. Change. Stop. in an effective 2023 SEO strategy 01.48 – What are the first 3 Triage points of SEO, if you had to say start here then do this and this, what would they be?/What are the most important factors to consider when setting up a new website to give you the building blocks to work from? 02.19 – If you’re a small business, is there any point at all in using the most popular key words/phrases on your site, as competition from bigger businesses means the likelihood of appearing on the first page is slim. Is it better to solely focus on long-tail key words/phrases? 03.23 – The ‘right’ mixture between long- and short-tail keyword targeting, considering budget and resources as well as timeline. 04.04 – How can you regularly measure SEO and keep a track of it all? And what data is useful to track for a SaaS business? 05.05 – If you are considering a rebrand, but also considering bringing an SEO agency on board to help with lead gen – what should come first? Is there a way to still bring authority to the current website, and ensure that if a rebrand and new website happens, that all the hard work from SEO activities isn’t lost? 06.30 – Why should I pay for SEO when I can just pay for Google PPC? 07.28 – When is it time to decide to retire old or unsuccessful content? 08.24 – What type of content works best for SEO? – short form, long form, blog content, data-led content, video, photo galleries etc 09.03 – What is the best way to describe the importance of SEO in a marketing strategy to peeps who don’t understand the mechanics of it. 09.46 – What specific data analytics should we be challenging our SEO marketing agencies on for maximum impact 😉 11.05 – In modern search, is buying authoritative, high organic traffic websites and redirecting them and keyword mapping them (professionally) still an effective strategy to deliver results. Let’s say I have website A, it’s high traffic and good position in SERPs, but I come across website B, which is similar, should I buy website B and amalgamate them by redirecting website B to website A 12.49 – My question is what’s going on here? A search for my client’s URL is returning a title, meta description and site links to another clinic’s site. The title and URL still point to arg.co.nz, but the other site links go to another site altogether. 14.12 – Of course an AI question… What are your top tips for embracing AI tools such as ChatGPT to aid the process of creating authentic & well optimised content? 15.38 – Scenario: You create a well optimised piece of content that features prominently within the site architecture. Would your recommended next step to improve the ranking still be to build some trusted backlinks to the article or something else? If backlinks, do you have any recommendations? 16.18 – First, in managing my own website, if a blog story starts to fall in the rankings on a given keyword, what can we do to disrupt that story to get it going back up? Or should we just give up on that post, and create a new story? 17.05 – Second, all my efforts are on earned search. But if I use PAID (which I never do) to get in those top slots, does that help me in the earned, or do I go back to where I was on earned when I stop paying? 18.05 – Organic traffic’s declining. Where to start?

Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere.In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.

[REPLAY] How to smash Linkedin with Lea Turner and Pragya Mishra

Whether it’s a presentation, a speech or a pitch: there are common threads that can be learned to become a better presenter. Join us to find out what they are 🙂

[REPLAY] How to find the right message - Diane Wiredu

Sahana gives a big middle finger to the advice "Fake it until you make it".

[REPLAY] How to stand out on social media in 'boring' industries - Richard Cook, Monzo

Without meaning to be overly tactical - Tik Tok is a no-brainer for some folks. Those who work in exciting brands are benefitting from incredible reach and virality. Proper good top of funnel awareness. But most of us don't work in companies like that. Most of us work in companies that some (not me, of course) would call... normal. So maybe Tik Tok just isn't for us? Well... Dan Knowlton is a marketing agency owner - perhaps a company closer to the latter of the two types of company listed above. And yet over the past six months he seen real, tangible results from Tik Tok. Today, he'll be sharing his journey - warts and all, about what he's learned from this newest social platform from the perspective of someone in a more 'normal' company - and what you can do about it.

Gymshark: What you’re missing if creativity isn’t part of your business – Jo Bird, Gymshark

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.Questions with Mark Ritson About/After the Mini MBA - Mark Ritson

Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own. In this session, we'll learn: 🖼 Art - The secret of emotional communications ⚗️ Science - The chemistry & physics behind all great stories 🎭 Drama - Turning presentations into performances

The five essential elements of a great email marketing strategy - Clara Toombs

CV Tips for Marketers - Dominic Phipps, Brand Recruitment

How KFC turned their brand image around - Jack Hinchliffe, CMO of KFC, UK and IRE

How to get the rest of your team involved in social media content - Nana Crawford

Have you ever felt like getting marketing content out of busy people is like pulling teeth? You are not alone. With even the most well-intentioned colleagues, convincing them to help us to produce content can sometimes feel like talking to a brick wall. In this week’s webinar, Marisa Crimlis-Brown shares her tried and tested tactics for making content creation feel more like a trip to the ice cream shop, than the dentist chair. We’ve wrapped up the key takeaways below. Let us know how they work out for you! Side note: It was a pleasure to have Marisa in the hosting seat. She is a wonderful part of the TMM community who always brings positivity and empathy to everything she does. She just started a new job this week, so please do go and wish her some positively lovely congratulations.

Lessons learned from building a popular email newsletter - Joe Glover

How to have more energy: Simon Alexander Ong, Author of Energize

Ross Simmonds provides a framework for SEO and Content Success.

Mindsets of creating great marketing strategy - Fergus O' Carroll

How to plan amazing campaigns that make an impact, both online and in the real world 

How to charge for creativity, not just your time - Giles Edwards, ...Gasp!

Something a bit different for The Marketing Meetup. Today we hear the experience of Richard Tyler of The Willow Tree Foundation.

Richard Cook works in the banking sector: not an industry known for high class social media. And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking. So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it? Richard shares his Monzo journey, but also steps out of his context to offer practical tips for smashing social 🙂

Whether it’s a presentation, a speech or a pitch: there are common threads that can be learned to become a better presenter. Join us to find out what they are 🙂

We’re in a period of change. And as much as change is scary, it’s also a period of opportunity. There are a bunch of tropes and behaviours we’ve come to accept as marketers, but what if we ask the question ‘what do we actually want to keep?’ Nishma Robb is an incredible leader and Senior Director at Google. Her career puts her in a position of seeing some of the bigger trends in our industry, but also gives her the power to start making decisions on how we behave going forward. SUsXIjEMAotGb2I8RyNm

Neurodiversity should be increasingly on the radar of marketers everywhere because knowing how your customers think and feel is such a big part of what we do. Gladly, Ellie Middleton is front and centre in shouting about issues of neurodiversity. So what is life like for a neurodivergent marketer and how can we use that experience to our own benefit? Come and listen to Ellie talk about her experiences, how masking has made her a better marketer, and how teams can support their neurodivergent colleagues.

Issues of sustainability is impossible to ignore, with most companies wanting to be seen to be ‘doing the right thing’. But sustainability is complex and increasingly nuanced - it’s not a simple thing to say “we are sustainable”. As marketers we can worry we’re ‘greenwashing’ the truth or just paying lip service to issues of sustainability. So in this webinar we will explore: - What sustainability is and isn’t - How marketers can avoid greenwashing - And how to work with your team to produce more sustainable activities

Beau Miles is one of the most authentic storytellers on YouTube.  We are HUGE fans.  We interviewed Beau to understand more about how he creates such compelling stories from seemingly the most simple ideas.

Over 21% of the UK population report some form of disability that will impact their ability to access digital experiences in a way that suits them. This is both simultaneously shocking and an opportunity, as a poor customer experience can lead to lost customers. In this talk, James and Tzveta will focus on: - The big picture: How can you inspire a shift in corporate towards accessible transformation? - The small picture: what changes can you practically implement to your digital experience to enable more people to access and understand the information presented?

Learn everything you need to know about the new Google Analytics 4 including how your business can prepare for the switch.

Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own. In this session, we'll learn: 🖼 Art - The secret of emotional communications ⚗️ Science - The chemistry & physics behind all great stories 🎭 Drama - Turning presentations into performances

A toolkit for creativity - Jodie Newman, The Business Allotment

Freelancing: should you take the leap? - Fiona Bradley, FB Comms

Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company - Phillip Ossai, OSSAI

How to Build a Community on Tik Tok - Rebecca Baty

How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee

Robin has created numerous companies known for their culture. In this talk, he shares why it's important, and how he did it.

How do you find meaning in your life? What’s the point in all of this? Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around. Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs In this talk, Sherilyn shares her ways to find meaning in your life – especially relevant after a tough year in 2020.

Rand Fishkin, CEO & Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19). In this comprehensive webinar, Rand addressed some of the challenges facing businesses and marketers alike during this period of change, as well as what marketers can do about it.

BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us. Things need to change. In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd.

One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. But do you know what the crazy part is? We haven’t even begun to scratch the surface. That’s right. What we think we know, we don’t. In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.

A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it. Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays. It’s about time we change things up. Jon Torrens is a former stand up comic, and current-day communications coach. In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.

Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. Well actually, it’s far from it. In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.

The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas. So, how do you fill the gaps in your feed with stuff that matters? Well, Andy Lambert, Director of ContentCal tells us exactly how in our latest podcast. He also arms us with a content management plan, as well as a list of tools to help us execute it efficiently.

Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and how that could be different to the rest of the world.

10 years running a hugely successful marketing group. From influencer marketing, media buying, paid advertising and much, much more, Nicola has a wealth of experience. She is here to share the things she wishes she'd know when she started!

Richard Huntington imparts some of his marketing wisdom. Watch as he talks about his journey in marketing, what Saatchi & Saatchi do, the marketing industry as whole and how to get started in marketing.

We spend a lot of time as marketers focusing on 'the pipes' of our craft. That means to say we're far more likely to spend our time trawling through analytics than we are to come up with our next creative campaign. In this talk, creative dynamo Baz Richardson will put forward why he things we should reinvest our time and energy in once again exploring our creative sides.

Charlotte Travers has worked in recruitment for 4 years and now a digital marketing agency for 3 years. Now responsible for finding new talent for the agency. And it’s tough.  AND its starting to feel more and more like tinder: here she explains why.

In this talk, Joe Glover shares why he loves marketing to a young audience at Saatchi & Saatchi.

Ever been in that situation where you've been at an event or meeting and got someone's name on the tip of your tongue, but can't quite get there? How about the time you just flat out forgot? It happens to all of us. But, Jordan Harry (TEDx speaker with 1,000,000+ views) is here to help. In something slightly tangential to marketing but still very relevant indeed, Jordan will take you through: - The Geeky Stuff of memory - Short and long term memory training - Memory Techniques - And it's application

Expos have the potential to be a huge waste of money. While footfall is often high, discerning who is the right customer from the masses is no easy task.  In this interesting talk, Adam shares his tips for taking what could be a large white elephant and turning it into a success.

Having built the worlds largest social media following in the construction industry (c.4.5 million followers), Lee has successfully built an agency off the back of his original idea to create a place for the trades of the UK to meet online. In this episode, Lee talks about how he did this and how you can grow a social media audience to benefit you as a business.

Kay is exposed to a range of different clients and problems. She is therefore really well placed to help you plan your marketing campaign.  In this talk, "Why and how to plan effective campaigns", she covers the tools, tricks and tips on how correct planning can lead to great ROI.

Ash Phillips has successfully grown Yena (A Platform for Founders, Startups & Ambitious Rebels) - over the past few years.  Why? Well firstly, it became apparent at the time to him that the events he was going to weren’t the best experience he felt he could have. They were expensive, intimidating, old fashioned and crucially, attended by people far more senior than he was. This wasn’t a problem when it came to age, but culturally, he wanted something new, something contemporary, something more. In this fireside chat, James interviews Ash, finding out all he can about Ash's journey to date, and how he has grown a movement.

Luca Senatore is a serial entrepreneur with a hell of a story, although that one will have to wait till another time, as today we focus on his experience in growing one of EMEA's leading agencies - Genie Goals.  In this fascinating interview, brought about in a timely manner due to Luca's new book, The Agency: Build, Grow, Repeat, we hear from Luca on what he would do if starting all over again today.  This turned out the be a very practical interview for anyone starting out on their own. Luca's book can be found just here:  https://www.amazon.co.uk/gp/product/B07MGJ9QQ8/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B07MGJ9QQ8&linkCode=as2&tag=joeglovertmm-21&linkId=598e037b57e5c2481dcc951d9b76815b