Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle. Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to pioneering AI tools that drive efficiency and efficacy. Find out how experimenting at a low cost can help discover the ideal product-market fit, how prompt engineering has become simpler and more accessible, and why the concept of a copilot could potentially make sales reps dramatically more efficient. This one is all about the real-world applications and future possibilities of AI in sales. 00:00 Efficient personalized messaging can be streamlined. 05:53 AI integration expertise leads to exceptional productivity. 07:51 Asana challenges led to creating prompt engineering. 12:49 Advice: Prompt engineering isn't hard, models improved. 15:50 Custom assistant for complex product sales teams. 19:03 Automate meeting prep and build custom AI. 20:10 Asana empowers seamless workflow and user experience. 23:55 Sales development rep and team tools optimization. 27:49 Sales process includes filtering, qualifying, and connecting. 32:20 Sales reps may have AI copilots for sales. 35:35 AI inconsistent but may improve human experience. 36:49 Human vs AI sales implications and curiosity. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Asana: https://asana.com/ GPT-4: https://www.openai.com/research/gpt-4 Hubspot: https://www.hubspot.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg SAP Seltzer: https://sapvt.com/ Beehiiv: https://www.beehiiv.com/ Story ARb: https://www.storyarb.com/Rb Epic Gardening: https://www.youtube.com/@EpicGardening Backyard Baseball: https://en.wikipedia.org/wiki/Backyard_Baseball(Wikipedia page) We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. Time Stamps: 00:00 Marketers are different, Reforge could do better. 04:35 Alex stands out for being clear, relatable. 09:23 Leveraging creativity, story telling, persuasion, self-improvement. 10:14 Seeking entrepreneurship while balancing family and success. 14:20 Modern-day entertainment business, distribution dynamics, influencer challenges. 17:39 Inefficiency in influencer marketing, especially on Instagram. 21:09 Creators are key to long-term business success. 23:37 Subscription economy enables automation, focus on growth. 28:50 Help Kip improve online presence, marketing strategy. 32:10 Fast thinker utilizing trends and executing strategy. 34:18 Tyler started for Beehive's lack of features. 36:49 Companies should have employees and customers advocate. 41:07 Creating social content may be challenging for executives. 44:11 Importance of finding the right voice online. 48:32 Focusing on value for target audience is key. 51:14 Create Shark Tank-style digital pitch for new generation. 53:43 Great conversation with Alex, relevant topics covered.

Ep. 250 Can you survive the AI wave in content creation?  Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-house influencers to create engaging, authentic content. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg NerdWallet https://www.nerdwallet.com/ Alex Hormozi https://www.acquisition.com/bio-alex We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

From McDonald's Ba-da-ba-ba-ba to Netflix's ta-dum, you know em' and you love em'. But do these brand soundtracks actually work? About The Hustle Daily Show A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Mark Dent, Juliet Bennett Rylah, Jacob Cohen, Rob Litterst, and Ben Berkley from The Hustle. Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the power of AI through file organization, content marketing, memorizing your online search, and more! AI tools mentioned: MEM AI https://get.mem.ai/  Interior AI https://interiorai.com/  PepperContent https://www.peppercontent.io/ Heyday https://heyday.xyz/ Windsor https://www.windsor.io/ Boomy https://boomy.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change.  Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, companies that made strategic choices to grow, what happens if your targeting is too broad, and more! Plus, We answer one of YOUR questions. Shoutout to user Write.Edit.Repeat. for leaving their review! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next. Things Mentioned: Shaan Puri’s thread on companies that made strategic choices to grow https://twitter.com/ShaanVP/status/1529900270481596417 Tweet on Cinnamon Whiskey https://twitter.com/noahsfriedman/status/1529919311351009292 Tweet of Uber in Portland https://twitter.com/iamjasonlevin/status/1529901811183800331 Tweet on Aol CD delivery in US https://twitter.com/jonathansenin/status/1529917737547354112 Tweet on Cirque Du Soleil, Qualtrics, and Facebook https://twitter.com/grahamgintz/status/1529901696859656228  Andy John’s Twitter https://twitter.com/ibringtraffic Positioning: The Battle for Your Mind by Al Ries and Jack Trout https://www.ries.com/books/  Sequoia Capital’s presentation for portfolio companies https://content.fortune.com/wp-content/uploads/2022/05/Adapting_to_Endure_May_2022.pdf Alex Banks thread on takeaways from Sequoia Capital’s presentation https://twitter.com/thealexbanks/status/1529865275876659218  The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt https://www.thecoddling.com/  Patrick Coleman on free marketing advice https://twitter.com/patrickscoleman/status/1529495625380679680    Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses. Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you. They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?” This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective. Available starting Tuesday, April 5th wherever you get your podcasts. 'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.